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 How to Sync Data from PostgreSQL to Google Bigquery in 2 Easy Methods
How to Sync Data from PostgreSQL to Google Bigquery in 2 Easy Methods
Are you trying to derive deeper insights from PostgreSQL by moving the data into a Data Warehouse like Google BigQuery? Well, you have landed on the right article. Now, it has become easier to replicate data from PostgreSQL to BigQuery.This article will give you a brief overview of PostgreSQL and Google BigQuery. You will also get to know how you can set up your PostgreSQL to BigQuery integration using 2 methods. Moreover, the limitations in the case of the manual method will also be discussed in further sections. Read along to decide which method of connecting PostgreSQL to BigQuery is best for you. Introduction to PostgreSQL PostgreSQL, although primarily used as an OLTP Database, is one of the popular tools for analyzing data at scale. Its novel architecture, reliability at scale, robust feature set, and extensibility give it an advantage over other databases. Introduction to Google BigQuery Google BigQuery is a serverless, cost-effective, and highly scalable Data Warehousing platform with Machine Learning capabilities built-in. The Business Intelligence Engine is used to carry out its operations. It integrates speedy SQL queries with Google’s infrastructure’s processing capacity to manage business transactions, data from several databases, and access control restrictions for users seeing and querying data. BigQuery is used by several firms, including UPS, Twitter, and Dow Jones. BigQuery is used by UPS to predict the exact volume of packages for its various services. BigQuery is used by Twitter to help with ad updates and the combining of millions of data points per second. The following are the features offered by BigQuery for data privacy and protection of your data. These include: Encryption at rest Integration with Cloud Identity Network isolation Access Management for granular access control Methods to Set up PostgreSQL to BigQuery Integration For the scope of this blog, the main focus will be on Method 1 and detail the steps and challenges. Towards the end, you will also get to know about both methods, so that you have the right details to make a choice. Below are the 2 methods: Method 1: Using LIKE.TG Data to Set Up PostgreSQL to BigQuery Integration The steps to load data from PostgreSQL to BigQuery using LIKE.TG Data are as follows: Step 1: Connect your PostgreSQL account to LIKE.TG ’s platform. LIKE.TG has an in-built PostgreSQL Integration that connects to your account within minutes. Move Data from PostgreSQL to BigQueryGet a DemoTry itMove Data from Salesforce to BigQueryGet a DemoTry itMove Data from Google Ads to BigQueryGet a DemoTry itMove Data from MongoDB to BigQueryGet a DemoTry it The available ingestion modes are Logical Replication, Table, and Custom SQL. Additionally, the XMIN ingestion mode is available for Early Access. Logical Replication is the recommended ingestion mode and is selected by default. Step 2: Select Google BigQuery as your destination and start moving your data. With this, you have successfully set up Postgres to BigQuery replication using LIKE.TG Data. Here are more reasons to try LIKE.TG : Schema Management: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to the destination schema. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Data Transformation:It provides a simple interface to perfect, modify, and enrich the data you want to transfer. Method 2: Manual ETL Process to Set Up PostgreSQL to BigQuery Integration To execute the following steps, you need a pre-existing database and a table populated with PostgreSQL records. Let’s take a detailed look at each step. Step 1: Extract Data From PostgreSQL The data from PostgreSQL needs to be extracted and exported into a CSV file. To do that, write the following command in the PostgreSQL workbench. COPY your_table_name TO ‘new_file_location\new_file_name’ CSV HEADER After the data is successfully migrated to a CSV file, you should see the above message on your console. Step 2: Clean and Transform Data To upload the data to Google BigQuery, you need the tables and the data to be compatible with the bigQuery format. The following things need to be kept in mind while migrating data to bigQuery: BigQuery expects CSV data to be UTF-8 encoded. BigQuery doesn’t enforce Primary Key and unique key constraints. Your ETL process must do so. Postgres and BigQuery have different column types. However, most of them are convertible. The following table lists common data types and their equivalent conversion type in BigQuery. You can visit their official page to know more about BigQuery data types. DATE value must be a dash(-) separated and in the form YYYY-MM-DD (year-month-day). Fortunately, the default date format in Postgres is the same, YYYY-MM-DD.So if you are simply selecting date columns it should be the incorrect format. The TO_DATE function in PostgreSQL helps in converting string values into dates. If the data is stored as a string in the table for any reason, it can be converted while selecting data. Syntax : TO_DATE(str,format) Example : SELECT TO_DATE('31,12,1999','%d,%m,%Y'); Result : 1999-12-31 In TIMESTAMP type, the hh:mm:ss (hour-minute-second) portion must use a colon (:) separator. Similar to the Date type, the TO_TIMESTAMP function in PostgreSQL is used to convert strings into timestamps. Syntax : TO_TIMESTAMP(str,format) Example : SELECT TO_TIMESTAMP('2017-03-31 9:30:20','YYYY-MM-DD HH:MI:SS'); Result: 2017-03-31 09:30:20-07 Make sure text columns are quoted if they can potentially have delimiter characters. Step 3: Upload to Google Cloud Storage(GCS) bucket If you haven’t already, you need to create a storage bucket in Google Cloud for the next step 3. a) Go to your Google Cloud account and Select the Cloud Storage → Bucket. 3. b) Select a bucket from your existing list of buckets. If you do not have a previously existing bucket, you must create a new one. You can follow Google’s Official documentation to create a new bucket. 3. c) Upload your .csv file into the bucket by clicking the upload file option. Select the file that you want to upload. Step 4: Upload to BigQuery table from GCS 4. a) Go to the Google Cloud console and select BigQuery from the dropdown. Once you do so, a list of project IDs will appear. Select the Project ID you want to work with and select Create Dataset 4. b) Provide the configuration per your requirements and create the dataset. Your dataset should be successfully created after this process. 4. c) Next, you must create a table in this dataset. To do so, select the project ID where you had created the dataset and then select the dataset name that was just created. Then click on Create Table from the menu, which appears at the side. 4. d) To create a table, select the source as Google Cloud Storage. Next, select the correct GCS bucket with the .csv file. Then, select the file format that matches the GCS bucket. In your case, it should be in .csv file format. You must provide a table name for your table in the bigQuery database. Select the mapping option as automapping if you want to migrate the data as it is. 4. e) Your table should be created next and loaded with the same data from PostgreSQL. Step 5: Query the table in BigQuery After loading the table into bigQuery, you can query it by selecting the QUERY option above the table. You can query your table by writing basic SQL syntax. Note: Mention the correct project ID, dataset name, and table name. The above query extracts records from the emp table where the job is manager. Advantages of manually loading the data from PostgreSQL to BigQuery: Manual migration doesn’t require setting up and maintaining additional infrastructure, which can save on operational costs. Manual migration processes are straightforward and involve fewer components, reducing the complexity of the operation. You have complete control over each step of the migration process, allowing for customized data handling and immediate troubleshooting if issues arise. By manually managing data transfer, you can ensure compliance with specific security and privacy requirements that might be critical for your organization. Does PostgreSQL Work As a Data Warehouse? Yes, you can use PostgreSQL as a data warehouse. But, the main challenges are, A data engineer will have to build a data warehouse architecture on top of the existing design of PostgreSQL. To store and build models, you will need to create multiple interlinked databases. But, as PostgreSQL lacks the capability for advanced analytics and reporting, this will further limit the use of it. PostgreSQL can’t handle the data processing of huge data volume. Data warehouses have the features such as parallel processing for advanced queries which PostgreSQL lacks. This level of scalability and performance with minimal latency is not possible with the database. Limitations of the Manual Method: The manual migration process can be time-consuming, requiring significant effort to export, transform, and load data, especially if the dataset is large or complex. Manual processes are susceptible to human errors, such as incorrect data export settings, file handling mistakes, or misconfigurations during import. If the migration needs to be performed regularly or involves multiple tables and datasets, the repetitive nature of manual processes can lead to inefficiency and increased workload. Manual migrations can be resource-intensive, consuming significant computational and human resources, which could be utilized for other critical tasks. Additional Read – Migrate Data from Postgres to MySQL PostgreSQL to Oracle Migration Connect PostgreSQL to MongoDB Connect PostgreSQL to Redshift Replicate Postgres to Snowflake Conclusion Migrating data from PostgreSQL to BigQuery manually can be complex, but automated data pipeline tools can significantly simplify the process. We’ve discussed two methods for moving data from PostgreSQL to BigQuery: the manual process, which requires a lot of configuration and effort, and automated tools like LIKE.TG Data. Whether you choose a manual approach or leverage data pipeline tools like LIKE.TG Data, following the steps outlined in this guide will help ensure a successful migration. FAQ on PostgreSQL to BigQuery How do you transfer data from Postgres to BigQuery? To transfer data from PostgreSQL to BigQuery, export your PostgreSQL data to a format like CSV or JSON, then use BigQuery’s data import tools or APIs to load the data into BigQuery tables. Can I use PostgreSQL in BigQuery? No, BigQuery does not natively support PostgreSQL as a database engine. It is a separate service with its own architecture and SQL dialect optimized for large-scale analytics and data warehousing. Can PostgreSQL be used for Big Data? Yes, PostgreSQL can handle large datasets and complex queries effectively, making it suitable for big data applications. How do you migrate data from Postgres to Oracle? To migrate data from PostgreSQL to Oracle, use Oracle’s Data Pump utility or SQL Developer to export PostgreSQL data as SQL scripts or CSV files, then import them into Oracle using SQL Loader or SQL Developer.
 DynamoDB to Snowflake: 3 Easy Steps to Move Data
DynamoDB to Snowflake: 3 Easy Steps to Move Data
If you’re looking for DynamoDB Snowflake migration, you’ve come to the right place. Initially, the article provides an overview of the two Database environments while briefly touching on a few of their nuances. Later on, it dives deep into what it takes to implement a solution on your own if you are to attempt the ETL process of setting up and managing a Data Pipeline that moves data from DynamoDB to Snowflake.The article wraps up by pointing out some of the challenges associated with developing a custom ETL solution for loading data from DynamoDB to Snowflake and why it might be worth the investment in having an ETL Cloud service provider, LIKE.TG , implement and manage such a Data Pipeline for you. Solve your data replication problems with LIKE.TG ’s reliable, no-code, automated pipelines with 150+ connectors.Get your free trial right away! Overview of DynamoDB and Snowflake DynamoDB is a fully managed, NoSQL Database that stores data in the form of key-value pairs as well as documents. It is part of Amazon’s Data Warehousing suite of services called Amazon Web Services (AWS). DynamoDB is known for its super-fast data processing capabilities that boast the ability to process more than 20 million requests per second. In terms of backup management for Database tables, it has the option for On-Demand Backups, in addition to Periodic or Continuous Backups. Snowflake is a fully managed, Cloud Data Warehousing solution available to customers in the form of Software-as-a-Service (SaaS) or Database-as-a-Service (DaaS). Snowflake follows the standard ANSI SQL protocol that supports fully Structured as well as Semi-Structured data like JSON, Parquet, XML, etc. It is highly scalable in terms of the number of users and computing power while offering pricing at per-second levels of resource usage. How to move data from DynamoDB to Snowflake There are two popular methods to perform Data Migration from DynamoDB to Snowflake: Method 1: Build Custom ETL Scripts to move from DynamoDB data to SnowflakeMethod 2: Implement an Official Snowflake ETL Partner such as Hevo Data. This post covers the first approach in great detail. The blog also highlights the Challenges of Moving Data from DynamoDB to Snowflake using Custom ETL and discusses the means to overcome them. So, read along to understand the steps to export data from DynamoDB to Snowflake in detail. Moving Data from DynamoDB to Snowflake using Custom ETL In this section, you understand the steps to create a Custom Data Pipeline to load data from DynamoDB to Snowflake. A Data Pipeline that enables the flow of data from DynamoDB to Snowflake can be characterized through the following steps – Step 1: Set Up Amazon S3 to Receive Data from DynamoDBStep 2: Export Data from DynamoDB to Amazon S3Step 3: Copy Data from Amazon S3 to Snowflake Tables Step 1: Set Up Amazon S3 to Receive Data from DynamoDB Amazon S3 is a fully managed Cloud file storage, also part of AWS used to export to and import files from, for a variety of purposes. In this use case, S3 is required to temporarily store the data files coming out of DynamoDB before they are loaded into Snowflake tables. To store a data file on S3, one has to create an S3 bucket first. Buckets are placeholders for all objects that are to be stored on Amazon S3. Using the AWS command-line interface, the following is an example command that can be used to create an S3 bucket: $aws s3api create-bucket --bucket dyn-sfl-bucket --region us-east-1 Name of the bucket – dyn-sfl-bucket It is not necessary to create folders in a bucket before copying files over, however, it is a commonly adopted practice, as one bucket can hold a variety of information and folders help with better organization and reduce clutter. The following command can be used to create folders – aws s3api put-object --bucket dyn-sfl-bucket --key dynsfl/ Folder name – dynsfl Step 2: Export Data from DynamoDB to Amazon S3 Once an S3 bucket has been created with the appropriate permissions, you can now proceed to export data from DynamoDB. First, let’s look at an example of exporting a single DynamoDB table onto S3. It is a fairly quick process, as follows: First, you export the table data into a CSV file as shown below. aws dynamodb scan --table-name YOURTABLE --output text > outputfile.txt The above command would produce a tab-separated output file which can then be easily converted to a CSV file. Later, this CSV file (testLIKE.TG .csv, let’s say) could then be uploaded to the previously created S3 bucket using the following command: $aws s3 cp testLIKE.TG .csv s3://dyn-sfl-bucket/dynsfl/ In reality, however, one would need to export tens of tables, sequentially or parallelly, in a repetitive fashion at fixed intervals (ex: once in a 24 hour period). For this, Amazon provides an option to create Data Pipelines. Here is an outline of the steps involved in facilitating data movement from DynamoDB to S3 using a Data Pipeline: Create and validate the Pipeline. The following command can be used to create a Data Pipeline: $aws datapipeline create-pipeline --name dyn-sfl-pipeline --unique-id token { "pipelineId": "ex-pipeline111" } The next step is to upload and validate the Pipeline using a pre-created Pipeline file in JSON format $aws datapipeline put-pipeline-definition --pipeline-id ex-pipeline111 --pipeline-definition file://dyn-sfl-pipe-definition.json Activate the Pipeline. Once the above step is completed with no validation errors, this pipeline can be activated using the following – $aws datapipeline activate-pipeline --pipeline-id ex-pipeline111 Monitor the Pipeline run and verify the data export. The following command shows the execution status: $aws datapipeline list-runs --pipeline-id ex-pipeline111 Once the ‘Status Ended’ section indicates completion of the execution, go over to the S3 bucket s3://dyn-sfl-bucket/dynsfl/ and check to see if the required export files are available. Defining the Pipeline file dyn-sfl-pipe-definition.json can be quite time consuming as there are many things to be defined. Here is a sample file indicating some of the objects and parameters that are to be defined: { "objects": [ { "myComment": "Write a comment here to describe what this section is for and how things are defined", "id": "dyn-to-sfl", "failureAndRerunMode":"cascade", "resourceRole": "DataPipelineDefaultResourceRole", "role": "DataPipelineDefaultRole", "pipelineLogUri": "s3://", "schedule": { "ref": "DefaultSchedule" } "scheduleType": "cron", "name": "Default" "id": "Default" }, { "type": "Schedule", "id": "dyn-to-sfl", "startDateTime" : "2019-06-10T03:00:01" "occurrences": "1", "period": "24 hours", "maxActiveInstances" : "1" } ], "parameters": [ { "description": "S3 Output Location", "id": "DynSflS3Loc", "type": "AWS::S3::ObjectKey" }, { "description": "Table Name", "id": "LIKE.TG _dynamo", "type": "String" } ] } As you can see in the above file definition, it is possible to set the scheduling parameters for the Pipeline execution. In this case, the start date and time are set to June 1st, 2019 early morning and the execution frequency is set to once a day. Step 3: Copy Data from Amazon S3 to Snowflake Tables Once the DynamoDB export files are available on S3, they can be copied over to the appropriate Snowflake tables using a ‘COPY INTO’ command that looks similar to a copy command used in a command prompt. It has a ‘source’, a ‘destination’ and a set of parameters to further define the specific copy operation. A couple of ways to use the COPY command are as follows: File format: copy into LIKE.TG _sfl from s3://dyn-sfl-bucket/dynsfl/testLIKE.TG .csv credentials=(aws_key_id='ABC123' aws_secret_key='XYZabc) file_format = (type = csv field_delimiter = ','); Pattern Matching: copy into LIKE.TG _sfl from s3://dyn-sfl-bucket/dynsfl/ credentials=(aws_key_id='ABC123' aws_secret_key=''XYZabc) pattern='*LIKE.TG *.csv'; Just like before, the above is an example of how to use individual COPY commands for quick Ad Hoc Data Migration, however, in reality, this process will be automated and has to be scalable. In that regard, Snowflake provides an option to automatically detect and ingest staged files when they become available in the S3 buckets. This feature is called Automatic Data Loading using Snowpipe.Here are the main features of a Snowpipe: Snowpipe can be set up in a few different ways to look for newly staged files and load them based on a pre-defined COPY command. An example here is to create a Simple-Queue-Service notification that can trigger the Snowpipe data load.In the case of multiple files, Snowpipe appends these files into a loading queue. Generally, the older files are loaded first, however, this is not guaranteed to happen.Snowpipe keeps a log of all the S3 files that have already been loaded – this helps it identify a duplicate data load and ignore such a load when it is attempted. Hurray!! You have successfully loaded data from DynamoDB to Snowflake using Custom ETL Data Pipeline. Challenges of Moving Data from DynamoDB to Snowflake using Custom ETL Now that you have an idea of what goes into developing a Custom ETL Pipeline to move DynamoDB data to Snowflake, it should be quite apparent that this is not a trivial task. To further expand on that, here are a few things that highlight the intricacies and complexities of building and maintaining such a Data Pipeline: DynamoDB export is a heavily involved process, not least because of having to work with JSON files. Also, when it comes to regular operations and maintenance, the Data Pipeline should be robust enough to handle different types of data errors.Additional mechanisms need to be put in place to handle incremental data changes from DynamoDB to S3, as running full loads every time is very inefficient.Most of this process should be automated so that real-time data is available as soon as possible for analysis. Setting everything up with high confidence in the consistency and reliability of such a Data Pipeline can be a huge undertaking.Once everything is set up, the next thing a growing data infrastructure is going to face is scaling. Depending on the growth, things can scale up really quickly and if the existing mechanisms are not built to handle this scale, it can become a problem. A Simpler Alternative to Load Data from DynamoDB to Snowflake: Using a No-Code automated Data Pipeline likeLIKE.TG (Official Snowflake ETL Partner), you can move data from DynamoDB to Snowflake in real-time. Since LIKE.TG is fully managed, the setup and implementation time is next to nothing. You can replicate DynamoDB to Snowflake using LIKE.TG ’s visual interface in 3 simple steps: Connect to your DynamoDB databaseSelect the replication mode: (i) Full dump (ii) Incremental load for append-only data (iii) Incremental load for mutable dataConfigure the Snowflake database and watch your data load in real-time GET STARTED WITH LIKE.TG FOR FREE LIKE.TG will now move your data from DynamoDB to Snowflake in a consistent, secure, and reliable fashion. In addition to DynamoDB, LIKE.TG can load data from a multitude of other data sources including Databases, Cloud Applications, SDKs, and more. This allows you to scale up on demand and start moving data from all the applications important for your business. SIGN UP HERE FOR A 14-DAY FREE TRIAL! Conclusion In conclusion, this article offers a step-by-step description of creating Custom Data Pipelines to move data from DynamoDB to Snowflake. It highlights the challenges a Custom ETL solution brings along with it. In a real-life scenario, this would typically mean allocating a good number of human resources for both the development and maintenance of such Data Pipelines to ensure consistent, day-to-day operations. Knowing that it might be worth exploring and investing in a reliable cloud ETL service provider, LIKE.TG offers comprehensive solutions to use cases such as this one and many more. VISIT OUR WEBSITE TO EXPLORE LIKE.TG LIKE.TG Data is a No-Code Data Pipeline that offers a faster way to move data from 150+ Data Sources including 50+ Free Sources, into your Data Warehouse like Snowflake to be visualized in a BI tool. LIKE.TG is fully automated and hence does not require you to code. Want to take LIKE.TG for a spin? SIGN UP and experience the feature-rich LIKE.TG suite first hand. What are your thoughts about moving data from DynamoDB to Snowflake? Let us know in the comments.
 How to Load Data from PostgreSQL to Redshift: 2 Easy Methods
How to Load Data from PostgreSQL to Redshift: 2 Easy Methods
Are you tired of locally storing and managing files on your Postgres server? You can move your precious data to a powerful destination such as Amazon Redshift, and that too within minutes.Data engineers are given the task of moving data between storage systems like applications, databases, data warehouses, and data lakes. This can be exhaustive and cumbersome. You can follow this simple step-by-step approach to transfer your data from PostgreSQL to Redshift so that you don’t have any problems with your data migration journey. Why Replicate Data from Postgres to Redshift? Analytics: Postgres is a powerful and flexible database, but it’s probably not the best choice for analyzing large volumes of data quickly. Redshift is a columnar database that supports massive analytics workloads. Scalability: Redshift can quickly scale without any performance problems, whereas Postgres may not efficiently handle massive datasets. OLTP and OLAP: Redshift is designed for Online Analytical Processing (OLAP), making it ideal for complex queries and data analysis. Whereas, Postgres is an Online Transactional Processing (OLTP) database optimized for transactional data and real-time operations. Load Data from PostgreSQL to RedshiftGet a DemoTry itLoad Data from MongoDB to RedshiftGet a DemoTry itLoad Data from Salesforce to RedshiftGet a DemoTry it Methods to Connect or Move PostgreSQL to Redshift Method 1: Connecting Postgres to Redshift Manually Prerequisites: Postgres Server installed on your local machine. Billing enabled AWS account. Step 1: Configure PostgreSQL to export data as CSV Step 1. a) Go to the directory where PostgreSQL is installed. Step 1. b) Open Command Prompt from that file location. Step 1. c) Now, we need to enter into PostgreSQL. To do so, use the command: psql -U postgres Step 1. d) To see the list of databases, you can use the command: \l I have already created a database named productsdb here. We will be exporting tables from this database. This is the table I will be exporting. Step 1. e) To export as .csv, use the following command: \copy products TO '<your_file_location><your_file_name>.csv' DELIMITER ',' CSV HEADER; Note: This will create a new file at the mentioned location. Go to your file location to see the saved CSV file. Step 2: Load CSV to S3 Bucket Step 2. a) Log Into your AWS Console and select S3. Step 2. b) Now, we need to create a new bucket and upload our local CSV file to it. You can click Create Bucket to create a new bucket. Step 2. c) Fill in the bucket name and required details. Note: Uncheck Block Public Access Step 2. d) To upload your CSV file, go to the bucket you created. Click on upload to upload the file to this bucket. You can now see the file you uploaded inside your bucket. Step 3: Move Data from S3 to Redshift Step 3. a) Go to your AWS Console and select Amazon Redshift. Step 3. b) For Redshift to load data from S3, it needs permission to read data from S3. To assign this permission to Redshift, we can create an IAM role for that and go to security and encryption. Click on Manage IAM roles followed by Create IAM role. Note: I will select all s3 buckets. You can select specific buckets and give access to them. Click Create. Step 3. c) Go back to your Namespace and click on Query Data. Step 3. d) Click on Load Data to load data in your Namespace. Click on Browse S3 and select the required Bucket. Note: I don’t have a table created, so I will click Create a new table, and Redshift will automatically create a new table. Note: Select the IAM role you just created and click on Create. Step 3. e) Click on Load Data. A Query will start that will load your data from S3 to Redshift. Step 3. f) Run a Select Query to view your table. Method 2: Using LIKE.TG Data to connect PostgreSQL to Redshift Prerequisites: Access to PostgreSQL credentials. Billing Enabled Amazon Redshift account. Signed Up LIKE.TG Data account. Step 1: Create a new Pipeline Step 2: Configure the Source details Step 2. a) Select the objects that you want to replicate. Step 3: Configure the Destination details. Step 3. a) Give your destination table a prefix name. Note: Keep Schema mapping turned on. This feature by LIKE.TG will automatically map your source table schema to your destination table. Step 4: Your Pipeline is created, and your data will be replicated from PostgreSQL to Amazon Redshift. Limitations of Using Custom ETL Scripts These challenges have an impact on ensuring that you have consistent and accurate data available in your Redshift in near Real-Time. The Custom ETL Script method works well only if you have to move data only once or in batches from PostgreSQL to Redshift. The Custom ETL Script method also fails when you have to move data in near real-time from PostgreSQL to Redshift. A more optimal way is to move incremental data between two syncs from Postgres to Redshift instead of full load. This method is called the Change Data Capture method. When you write custom SQL scripts to extract a subset of data often those scripts break as the source schema keeps changing or evolving. Additional Resources for PostgreSQL Integrations and Migrations How to load data from postgresql to biquery Postgresql on Google Cloud Sql to Bigquery Migrate Data from Postgres to MySQL How to migrate Data from PostgreSQL to SQL Server Export a PostgreSQL Table to a CSV File Conclusion This article detailed two methods for migrating data from PostgreSQL to Redshift, providing comprehensive steps for each approach. The manual ETL process described in the second method comes with various challenges and limitations. However, for those needing real-time data replication and a fully automated solution, LIKE.TG stands out as the optimal choice. FAQ on PostgreSQL to Redshift How can the data be transferred from Postgres to Redshift? Following are the ways by which you can connect Postgres to Redshift1. Manually, with the help of the command line and S3 bucket2. Using automated Data Integration Platforms like LIKE.TG . Is Redshift compatible with PostgreSQL? Well, the good news is that Redshift is compatible with PostgreSQL. The slightly bad news, however, is that these two have several significant differences. These differences will impact how you design and develop your data warehouse and applications. For example, some features in PostgreSQL 9.0 have no support from Amazon Redshift. Is Redshift faster than PostgreSQL? Yes, Redshift works faster for OLAP operations and retrieves data faster than PostgreSQL. How to connect to Redshift with psql? You can connect to Redshift with psql in the following steps1. First, install psql on your machine.2. Next, Use this command to connect to Redshift:psql -h your-redshift-cluster-endpoint -p 5439 -U your-username -d your-database3. It will prompt for the password. Enter your password, and you will be connected to Redshift. Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. Check out ourtransparent pricingto make an informed decision! Share your understanding of PostgreSQL to Redshift migration in the comments section below!
 Connecting Elasticsearch to S3: 4 Easy Steps
Connecting Elasticsearch to S3: 4 Easy Steps
Are you trying to derive deeper insights from your Elasticsearch by moving the data into a larger Database like Amazon S3? Well, you have landed on the right article. This article will give you a brief overview of Elasticsearch and Amazon S3. You will also get to know how you can set up your Elasticsearch to S3 integration using 4 easy steps. Moreover, the limitations of the method will also be discussed in further sections. Read along to know more about connecting Elasticsearch to S3 in the further sections. Note: Currently, LIKE.TG Data doesn’t support S3 as a destination. What is Elasticsearch? Elasticsearch accomplishes its super-fast search capabilities through the use of a Lucene-based distributed reverse index. When a document is loaded to Elasticsearch, it creates a reverse index of all the fields in that document. A reverse index is an index where each of the entries is mapped to a list of documents that contains them. Data is stored in JSON form and can be queried using the proprietary query language. Elasticsearch has four main APIs – Index API, Get API, Search API, and Put Mapping API: Index API is used to add documents to the index. Get API allows to retrieve the documents and Search API enables querying over the index data. Put Mapping API is used to add additional fields to an already existing index. The common practice is to use Elasticsearch as part of the standard ELK stack, which involves three components – Elasticsearch, Logstash, and Kibana: Logstash provides data loading and transformation capabilities. Kibana provides visualization capabilities. Together, three of these components form a powerful Data Stack. Behind the scenes, Elasticsearch uses a cluster of servers to deliver high query performance. An index in Elasticsearch is a collection of documents. Each index is divided into shards that are distributed across different servers. By default, it creates 5 shards per index with each shard having a replica for boosting search performance. Index requests are handled only by the primary shards and search requests are handled by both the shards. The number of shards is a parameter that is constant at the index level. Users with deep knowledge of their data can override the default shard number and allocate more shards per index. A point to note is that a low amount of data distributed across a large number of shards will degrade the performance. Amazon offers a completely managed Elasticsearch service that is priced according to the number of instance hours of operational nodes. To know more about Elasticsearch, visit this link. Simplify Data Integration With LIKE.TG ’s No-Code Data Pipeline LIKE.TG Data, an Automated No-code Data Pipeline, helps you directly transfer data from 150+ sources (including 40+ free sources) like Elasticsearch to Data Warehouses, or a destination of your choice in a completely hassle-free automated manner. LIKE.TG ’s end-to-end Data Management connects you to Elasticsearch’s cluster using the Elasticsearch Transport Client and synchronizes your cluster data using indices. LIKE.TG ’s Pipeline allows you to leverage the services of both Generic Elasticsearch AWS Elasticsearch. All of this combined with transparent LIKE.TG pricing and 24×7 support makes LIKE.TG the most loved data pipeline software in terms of user reviews. LIKE.TG ’s consistent reliable solution to manage data in real-time allows you to focus more on Data Analysis, instead of Data Consolidation. Take our 14-day free trial to experience a better way to manage data pipelines. Get started for Free with LIKE.TG ! What is Amazon S3? AWS S3 is a fully managed object storage service that is used for a variety of use cases like hosting data, backup and archiving, data warehousing, etc. Amazon handles all operational activities related to capacity scaling, pre-provisioning, etc and the customers only need to pay for the amount of space that they use. Here are a couple of key Amazon S3 features: Access Control: It offers comprehensive access controls to meet any kind of organizational and business compliance requirements through an easy-to-use control panel interface. Support for Analytics: S3 supports analytics through the use of AWS Athena and AWS redshift spectrum through which users can execute SQL queries over data stored in S3. Encryption: S3 buckets can be encrypted by S3 default encryption. Once enabled, all items in a particular bucket will be encrypted. High Availability: S3 achieves high availability by storing the data across several distributed servers. Naturally, there is an associated propagation delay with this approach and S3 only guarantees eventual consistency. But, the writes are atomic; which means at any time, the API will return either the new data or old data. It’ll never provide a corrupted response. Conceptually S3 is organized as buckets and objects. A bucket is the highest-level S3 namespace and acts as a container for storing objects. They have a critical role in access control and usage reporting is always aggregated at the bucket level. An object is the fundamental storage entity and consists of the actual object as well as the metadata. An object is uniquely identified by a unique key and a version identifier. Customers can choose the AWS regions in which their buckets need to be located according to their cost and latency requirements. A point to note here is that objects do not support locking and if two PUTs come at the same time, the request with the latest timestamp will win. This means if there is concurrent access, users will have to implement some kind of locking mechanism on their own. To know more about Amazon S3, visit this link. Steps to Connect Elasticsearch to S3 Using Custom Code Moving data from Elasticsearch to S3 can be done in multiple ways. The most straightforward is to write a script to query all the data from an index and write it into a CSV or JSON file. But the limitations to the amount of data that can be queried at once make that approach a nonstarter. You will end up with errors ranging from time outs to too large a window of query. So, you need to consider other approaches to connect Elasticsearch to S3. Logstash, a core part of the ELK stack, is a full-fledged data load and transformation utility. With some adjustment of configuration parameters, it can be made to export all the data in an elastic index to CSV or JSON. The latest release of log stash also includes an S3 plugin, which means the data can be exported to S3 directly without intermediate storage. Thus, Logstash can be used to connect Elasticsearch to S3. Let us look in detail into this approach and its limitations. Using Logstash Logstash is a service-side pipeline that can ingest data from several sources, process or transform them and deliver them to several destinations. In this use case, the Logstash input will be Elasticsearch, and the output will be a CSV file. Thus, you can use Logstash to back up data from Elasticsearch to S3 easily. Logstash is based on data access and delivery plugins and is an ideal tool for connecting Elasticsearch to S3. For this exercise, you need to install the Logstash Elasticsearch plugin and the Logstash S3 plugin. Below is a step-by-step procedure to connect Elasticsearch to S3: Step 1: Execute the below command to install the Logstash Elasticsearch plugin. logstash-plugin install logstash-input-elasticsearch Step 2: Execute the below command to install the logstash output s3 plugin. logstash-plugin install logstash-output-s3 Step 3: Next step involves the creation of a configuration for the Logstash execution. An example configuration to execute this is provided below. input { elasticsearch { hosts => "elastic_search_host" index => "source_index_name" query => ' { "query": { "match_all": {} } } ' } } output { s3{ access_key_id => "aws_access_key" secret_access_key => "aws_secret_key" bucket => "bucket_name" } } In the above JSON, replace the elastic_search_host with the URL of your source Elasticsearch instance. The index key should have the index name as the value. The query tries to match every document present in the index. Remember to also replace the AWS access details and the bucket name with your required details. Create this configuration and name it “es_to_s3.conf”. Step 4: Execute the configuration using the following command. logstash -f es_to_s3.conf The above command will generate JSON output matching the query in the provided S3 location. Depending on your data volume, this will take a few minutes. Multiple parameters that can be adjusted in the S3 configuration to control variables like output file size etc. A detailed description of all config parameters can be found in Elastic Logstash Reference [8.1]. By following the above-mentioned steps, you can easily connect Elasticsearch to S3. Here’s What Makes Your Elasticsearch or S3 ETL Experience With LIKE.TG Best In Class These are some other benefits of having LIKE.TG Data as your Data Automation Partner: Fully Managed: LIKE.TG Data requires no management and maintenance as LIKE.TG is a fully automated platform. Data Transformation: It provides a simple interface to perfect, modify, and enrich the data you want to transfer. Schema Management: LIKE.TG can automatically detect the schema of the incoming data and map it to the destination schema. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Live Monitoring: Advanced monitoring gives you a one-stop view to watch all the activities that occur within pipelines. Live Support: LIKE.TG team is available round the clock to extend exceptional support to its customers through chat, email, and support calls. LIKE.TG can help you Reduce Data Cleaning Preparation Time and seamlessly replicate your data from 150+ Data sources like Elasticsearch with a no-code, easy-to-setup interface. Sign up here for a 14-Day Free Trial! Limitations of Connecting Elasticsearch to S3 Using Custom Code The above approach is the simplest way to transfer data from an Elasticsearch to S3 without using any external tools. But it does have some limitations. Below are two limitations that are associated while setting up Elasticsearch to S3 integrations: This approach to connecting Elasticsearch to S3 works fine for a one-time load, but in most situations, the transfer is a continuous process that needs to be executed based on an interval or triggers. To accommodate such requirements, customized code will be required. This approach to connecting Elasticsearch to S3 is resource-intensive and can hog the cluster depending on the number of indexes and the volume of data that needs to be copied. Conclusion This article provided you with a comprehensive guide to Elasticsearch and Amazon S3. You got to know about the methodology to backup Elasticsearch to S3 using Logstash and its limitations as well. Now, you are in the position to connect Elasticsearch to S3 on your own. The manual approach of connecting Elasticsearch to S3 using Logstash will add complex overheads in terms of time and resources. Such a solution will require skilled engineers and regular data updates. Furthermore, you will have to build an in-house solution from scratch if you wish to transfer your data from Elasticsearch or S3 to a Data Warehouse for analysis. LIKE.TG Data provides an Automated No-code Data Pipeline that empowers you to overcome the above-mentioned limitations. LIKE.TG caters to 150+ data sources (including 40+ free sources) and can seamlessly transfer your Elasticsearch data to a data warehouse or a destination of your choice in real-time. LIKE.TG ’s Data Pipeline enriches your data and manages the transfer process in a fully automated and secure manner without having to write any code. It will make your life easier and make data migration hassle-free. Visit our Website to Explore LIKE.TG Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. What are your thoughts on moving data from Elasticsearch to S3? Let us know in the comments.
 How to load data from MySQL to Snowflake using 2 Easy Methods
How to load data from MySQL to Snowflake using 2 Easy Methods
Relational databases, such as MySQL, have traditionally helped enterprises manage and analyze massive volumes of data effectively. However, as scalability, real-time analytics, and seamless data integration become increasingly important, contemporary data systems like Snowflake have become strong substitutes. After experimenting with a few different approaches and learning from my failures, I’m excited to share my tried-and-true techniques for moving data from MySQL to Snowflake.In this blog, I’ll walk you through two simple migration techniques: manual and automated. I will also share the factors to consider while choosing the right approach. Select the approach that best meets your needs, and let’s get going! What is MySQL? MySQL is an open-source relational database management system (RDBMS) that allows users to access and manipulate databases using Structured Query Language (SQL). Created in the middle of the 1990s, MySQL’s stability, dependability, and user-friendliness have made it one of the most widely used databases worldwide. Its structured storage feature makes it ideal for organizations that require high-level data integrity, consistency, and reliability. Some significant organizations that use MySQL include Amazon, Uber, Airbnb, and Shopify. Key Features of MySQL : Free to Use: MySQL is open-source, so that you can download, install, and use it without any licensing costs. This allows you to use all the functionalities a robust database management system provides without many barriers. However, for large organizations, it also offers commercial versions like MySQL Cluster Carrier Grade Edition and MySQL Enterprise Edition. Scalability: Suitable for both small and large-scale applications. What is Snowflake? Snowflake is a cloud-based data warehousing platform designed for high performance and scalability. Unlike traditional databases, Snowflake is built on a cloud-native architecture, providing robust data storage, processing, and analytics capabilities. Key Features of Snowflake : Cloud-Native Architecture: Fully managed service that runs on cloud platforms like AWS, Azure, and Google Cloud. Scalability and Elasticity: Automatically scales compute resources to handle varying workloads without manual intervention. Why move MySQL data to Snowflake? Performance and Scalability: MySQL may experience issues managing massive amounts of data and numerous user queries simultaneously as data quantity increases. Snowflake’s cloud-native architecture, which offers nearly limitless scalability and great performance, allows you to handle large datasets and intricate queries effectively. Higher Level Analytics: Snowflake offers advanced analytical features like data science and machine learning workflow assistance. These features can give you deeper insights and promote data-driven decision-making. Economy of Cost: Because Snowflake separates computation and storage resources, you can optimize your expenses by only paying for what you utilize. The pay-as-you-go approach is more economical than the upkeep and expansion of MySQL servers situated on-site. Data Integration and Sharing: Snowflake’s powerful data-sharing features make integrating and securely exchanging data easier across departments and external partners. This skill is valuable for firms seeking to establish a cohesive data environment. Streamlined Upkeep: Snowflake removes the need for database administration duties, which include software patching, hardware provisioning, and backups. It is a fully managed service that enables you to concentrate less on maintenance and more on data analysis. Sync your Data from MySQL to SnowflakeGet a DemoTry itSync your Data from Salesforce to SnowflakeGet a DemoTry itSync your Data from MongoDB to SnowflakeGet a DemoTry it Methods to transfer data from MySQL to Snowflake: Method 1: How to Connect MySQL to Snowflake using Custom Code Prerequisites You should have a Snowflake Account. If you don’t have one, check out Snowflake and register for a trial account. A MySQL server with your database. You can download it from MySQL’s official website if you don’t have one. Let’s examine the step-by-step method for connecting MySQL to Snowflake using the MySQL Application Interface and Snowflake Web Interface. Step 1: Extract Data from MySQL I created a dummy table called cricketers in MySQL for this demo. You can click on the rightmost table icon to view your table. Next, we need to save a .csv file of this table in our local storage to later load it into Snowflake. You can do this by clicking on the icon next to Export/Import. This will automatically save a .csv file of the table that is selected on your local storage. Step 2: Create a new Database in Snowflake Now, we need to import this table into Snowflake. Log into your Snowflake account, click Data>Databases, and click the +Database icon on the right-side panel to create a new database. For this guide, I have already made a database called DEMO. Step 3: Create a new Table in that database Now click DEMO>PUBLIC>Tables, click the Create button, and select the From File option from the drop-down menu. A Dropbox will appear where you can drag and drop your .csv file. Select and create a new table and give it a name. You can also choose from existing tables, and your data will be appended to that table. Step 4: Edit your table schema Click next. In this dialogue box, you can edit the schema. After modifying the schema according to your needs, click the load button. This will start loading your table data from the .csv file to Snowflake. Step 5: Preview your loaded table Once the loading process has been completed, you can view your data by clicking the preview button. Note: An alternative method of moving data is to create an Internal/External stage in Snowflake and load data into it. Limitations of Manually Migrating Data from MySQL to Snowflake: Error-prone: Custom coding and SQL Queries introduce a higher risk of errors potentially leading to data loss or corruption. Time-Consuming: Handling tables for large datasets is highly time-consuming. Orchestration Challenges: Manually migrating data needs more monitoring, alerting, and progress-tracking features. Method 2: How to Connect MySQL to Snowflake using an Automated ETL Platform Prerequisites: To set up your pipeline, you need a LIKE.TG account. If you don’t have one, you can visit LIKE.TG . A Snowflake account. A MySQL server with your database. Step 1:Connect your MySQL account to LIKE.TG ’s Platform. To begin with, I am logging in to my LIKE.TG platform. Next, create a new pipeline by clicking the Pipelines and the +Create button. LIKE.TG provides built-in MySQL integration that can connect to your account within minutes. Choose MySQL as the source and fill in the necessary details. Enter your Source details and click on TEST CONTINUE. Next, Select all the objects that you want to replicate. Objects are nothing but the tables. Step 2: Connect your Snowflake account to LIKE.TG ’s Platform You have successfully connected your source and destination with these two simple steps. From here, LIKE.TG will take over and move your valuable data from MySQL to Snowflake. Advantages of using LIKE.TG : Auto Schema Mapping: LIKE.TG eliminates the tedious task of schema management. It automatically detects the schema of incoming data and maps it to the destination schema. Incremental Data Load: Allows the transfer of modified data in real-time, ensuring efficient bandwidth utilization on both ends. Data Transformation: It provides a simple interface for perfecting, modifying, and enriching the data you want to transfer. Note: Alternatively, you can use SaaS ETL platforms like Estuary or Airbyte to migrate your data. Best Practices for Data Migration: Examine Data and Workloads: Before migrating, constantly evaluate the schema, volume of your data, and kinds of queries currently running in your MySQL databases. Select the Appropriate Migration Technique: Handled ETL Procedure: This procedure is appropriate for smaller datasets or situations requiring precise process control. It requires manually loading data into Snowflake after exporting it from MySQL (for example, using CSV files). Using Snowflake’s Staging: For larger datasets, consider utilizing either the internal or external stages of Snowflake. Using a staging area, you can import the data into Snowflake after exporting it from MySQL to a CSV or SQL dump file. Validation of Data and Quality Assurance: Assure data integrity before and after migration by verifying data types, restrictions, and completeness. Verify the correctness and consistency of the data after migration by running checks. Enhance Information for Snowflake: Take advantage of Snowflake’s performance optimizations. Utilize clustering keys to arrange information. Make use of Snowflake’s built-in automatic query optimization tools. Think about using query pattern-based partitioning methods. Manage Schema Changes and Data Transformations: Adjust the MySQL schema to meet Snowflake’s needs. Snowflake supports semi-structured data, although the structure of the data may need to be changed. Plan the necessary changes and carry them out during the migration process. Verify that the syntax and functionality of SQL queries are compatible with Snowflake. Troubleshooting Common Issues : Problems with Connectivity: Verify that Snowflake and MySQL have the appropriate permissions and network setup. Diagnose connectivity issues as soon as possible by utilizing monitoring and logging technologies. Performance bottlenecks: Track query performance both before and after the move. Optimize SQL queries for the query optimizer and architecture of Snowflake. Mismatches in Data Type and Format: Identify and resolve format and data type differences between Snowflake and MySQL. When migrating data, make use of the proper data conversion techniques. Conclusion: You can now seamlessly connect MySQL to Snowflake using manual or automated methods. The manual method will work if you seek a more granular approach to your migration. However, if you are looking for an automated and zero solution for your migration, book a demo with LIKE.TG . FAQ on MySQL to Snowflake How to transfer data from MySQL to Snowflake? Step 1: Export Data from MySQLStep 2: Upload Data to SnowflakeStep 3: Create Snowflake TableStep 4: Load Data into Snowflake How do I connect MySQL to Snowflake? 1. Snowflake Connector for MySQL2. ETL/ELT Tools3. Custom Scripts Does Snowflake use MySQL? No, Snowflake does not use MySQL. How to get data from SQL to Snowflake? Step 1: Export DataStep 2: Stage the DataStep 3: Load Data How to replicate data from SQL Server to Snowflake? 1. Using ETL/ELT Tools2. Custom Scripts3. Database Migration Services
 How To Migrate a MySQL Database Between Two Servers
How To Migrate a MySQL Database Between Two Servers
There are many use cases when you must migrate MySQL database between 2 servers, like cloning a database for testing, a separate database for running reports, or completely migrating a database system to a new server. Broadly, you will take a data backup on the first server, transfer it remotely to the destination server, and finally restore the backup on the new MySQL instance. This article will walk you through the steps to migrate MySQL Database between 2 Servers using 3 simple steps. Additionally, we will explore the process of performing a MySQL migration, using copy MySQL database from one server to another operation. This process is crucial when you want to move your MySQL database to another server without losing any data or functionality. We will cover the necessary steps and considerations involved in successfully completing a MySQL migration. So, whether you are looking to clone a database, create a separate database for reporting purposes, or completely migrate your database to a new server, this guide will provide you with the information you need. Steps to Migrate MySQL Database Between 2 Servers Let’s understand the steps to migrate the MySQL database between 2 servers. Understanding the process of transferring MySQL databases from one server to another is crucial for maintaining data integrity and continuity of services. To migrate MySQL database seamlessly, ensure both source and target servers are compatible. Below are the steps you can follow to understand how to migrate MySQL database between 2 servers: Step 1: Backup the Data Step 2:Copy the Database Dump on the Destination Server Step 3: Restore the Dump‘ Want to migrate your SQL data effortlessly? Check out LIKE.TG ’s no-code data pipeline that allows you to migrate data from any source to a destination with just a few clicks. Start your 14 days trial now for free! Get Started with LIKE.TG for Free 1) Backup the Data The first step to migrate MySQL database is to take a dump of the data that you want to transfer. This operation will help you move mysql database to another server. To do that, you will have to use mysqldump command. The basic syntax of the command is: mysqldump -u [username] -p [database] > dump.sql If the database is on a remote server, either log in to that system using ssh or use -h and -P options to provide host and port respectively. mysqldump -P [port] -h [host] -u [username] -p [database] > dump.sql There are various options available for this command, let’s go through the major ones as per the use case. A) Backing Up Specific Databases mysqldump -u [username] -p [database] > dump.sql This command dumps specified databases to the file. You can specify multiple databases for the dump using the following command: mysqldump -u [username] -p --databases [database1] [database2] > dump.sql You can use the –all-databases option to backup all databases on the MySQL instance. mysqldump -u [username] -p --all-databases > dump.sql B) Backing Up Specific Tables The above commands dump all the tables in the specified database, if you need to take backup of some specific tables, you can use the following command: mysqldump -u [username] -p [database] [table1] [table2] > dump.sql C) Custom Query If you want to backup data using some custom query, you will need to use the where option provided by mysqldump. mysqldump -u [username] -p [database] [table1] --where="WHERE CLAUSE" > dump.sql Example: mysqldump -u root -p testdb table1 --where="mycolumn = myvalue" > dump.sql Note: By default, mysqldump command includes DROP TABLE and CREATE TABLE statements in the created dump. Hence, if you are using incremental backups or you specifically want to restore data without deleting previous data, make sure you use the –no-create-info option while creating a dump. mysqldump -u [username] -p [database] --no-create-info > dump.sql If you need just to copy the schema but not the data, you can use –no-data option while creating the dump. mysqldump -u [username] -p [database] --no-data > dump.sql Other use cases Here’s a list of uses for the mysqldump command based on use cases: To backup a single database: mysqldump -u [username] -p [database] > dump.sql To backup multiple databases: mysqldump -u [username] -p --databases [database1] [database2] > dump.sql To backup all databases on the instance: mysqldump -u [username] -p --all-databases > dump.sql To backup specific tables: mysqldump -u [username] -p [database] [table1] [table2] > dump.sql To backup data using some custom query: mysqldump -u [username] -p [database] [table1] --where="WHERE CLAUSE" > dump.sql Example: mysqldump -u root -p testdb table1 --where="mycolumn = myvalue" > dump.sql To copy only the schema but not the data: mysqldump -u [username] -p [database] --no-data > dump.sq To restore data without deleting previous data (incremental backups): mysqldump -u [username] -p [database] --no-create-info > dump.sql 2) Copy the Database Dump on the Destination Server Once you have created the dump as per your specification, the next step to migrate MySQL database is to use the data dump file to move the MySQL database to another server (destination). You will have to use the “scp” command for that. Scp -P [port] [dump_file].sql [username]@[servername]:[path on destination] Examples: scp dump.sql [email protected]:/var/data/mysql scp -P 3306 dump.sql [email protected]:/var/data/mysql To copy to a single database, use this syntax: scp all_databases.sql [email protected]:~/ For a single database: scp database_name.sql [email protected]:~/ Here’s an example: scp dump.sql [email protected]:/var/data/mysql scp -P 3306 dump.sql [email protected] 3) Restore the Dump The last step in MySQL migration is restoring the data on the destination server. MySQL command directly provides a way to restore to dump data to MySQL. mysql -u [username] -p [database] < [dump_file].sql Example: mysql -u root -p testdb < dump.sql Don’t specify the database in the above command if your dump includes multiple databases. mysql -u root -p < dump.sql For all databases: mysql -u [user] -p --all-databases < all_databases.sql For a single database: mysql -u [user] -p newdatabase < database_name.sql For multiple databases: mysql -u root -p < dump.sql Limitations with Dumping and Importing MySQL Data Dumping and importing MySQL data can present several challenges: Time Consumption: The process can be time-consuming, particularly for large databases, due to creating, transferring, and importing dump files, which may slow down with network speed and database size. Potential for Errors: Human error is a significant risk, including overlooking steps, misconfiguring settings, or using incorrect parameters with the mysqldump command. Data Integrity Issues: Activities on the source database during the dump process can lead to data inconsistencies in the exported SQL dump. Measures like putting the database in read-only mode or locking tables can mitigate this but may impact application availability. Memory Limitations: Importing massive SQL dump files may encounter memory constraints, necessitating adjustments to MySQL server configurations on the destination machine. Migrate MySQL to MySQLGet a DemoTry itMigrate MySQL to BigQueryGet a DemoTry itMigrate MySQL to SnowflakeGet a DemoTry it Conclusion Following the above-mentioned steps, you can migrate MySQL database between two servers easily, but to migrate MySQL database to another server can be quite cumbersome activity especially if it’s repetitive. An all-in-one solution like LIKE.TG takes care of this effortlessly and helps manage all your data pipelines in an elegant and fault-tolerant manner. LIKE.TG will automatically catalog all your table schemas and do all the necessary transformations to copy MySQL database from one server to another. LIKE.TG will fetch the data from your source MySQL server incrementally and restore that seamlessly onto the destination MySQL instance. LIKE.TG will also alert you through email and Slack if there are schema changes or network failures. All of this can be achieved from the LIKE.TG UI, with no need to manage servers or cron jobs. VISIT OUR WEBSITE TO EXPLORE LIKE.TG Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. You can also have a look at the unbeatable LIKE.TG pricing that will help you choose the right plan for your business needs. Share your experience of learning about the steps to migrate MySQL database between 2 servers in the comments section below.
 How to load data from Facebook Ads to Google BigQuery
How to load data from Facebook Ads to Google BigQuery
Leveraging the data from Facebook Ads Insights offers businesses a great way to measure their target audiences. However, transferring massive amounts of Facebook ad data to Google BigQuery is no easy feat. If you want to do just that, you’re in luck. In this article, we’ll be looking at how you can migrate data from Facebook Ads to BigQuery.Understanding the Methods to Connect Facebook Ads to BigQuery Load Data from Facebook Ads to BigQueryGet a DemoTry itLoad Data from Google Analytics to BigQueryGet a DemoTry itLoad Data from Google Ads to BigQueryGet a DemoTry it These are the methods you can use to move data from Facebook Ads to BigQuery: Method 1: Using LIKE.TG to Move Data from Facebook Ads to BigQuery Method 2: Writing Custom Scripts to Move Data from Facebook Ads to BigQuery Method 3: Manual Upload of Data from Facebook Ads to BigQuery Method 1: Using LIKE.TG to Move Data from Facebook Ads to BigQuery LIKE.TG is the only real-time ELT No-code Data Pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. With integration with 150+ Data Sources (40+ free sources), we help you not only export data from sources load data to the destinations but also transform enrich your data, make it analysis-ready. Get Started with LIKE.TG for Free LIKE.TG can help you load data in two simple steps: Step 1: Connect Facebook Ads Account as Source Follow the below steps to set up Facebook Ads Account as source: In the Navigation Bar, Click PIPELINES. Click + CREATE in the Pipelines List View. From the Select Source Type page, select Facebook Ads. In the Configure your Facebook Ads account page, you can do one of the following: Select a previously configured account and click CONTINUE. Click Add Facebook Ads Account and follow the below steps to configure an account: Log in to your Facebook account, and in the pop-up dialog, click Continue as <Company Name> Click Save to authorize LIKE.TG to access your Facebook Ads and related statistics. Click Got it in the confirmation dialog. Configure your Facebook Ads as a source by providing the Pipeline Name, authorized account, report type, aggregation level, aggregation time, breakdowns, historical sync duration, and key fields. Step 2:Configure Google BigQuery as your Destination Click DESTINATIONS in the Navigation Bar. In the Destinations List View, Click + CREATE. Select Google BigQuery as the Destination type in the Add Destination page. Connect to your BigQuery account and start moving your data from Facebook Ads to BigQuery by providing the project ID, dataset ID, Data Warehouse name, GCS bucket. Simplify your data analysis with LIKE.TG today and Sign up here for a 14-day free trial!. Method 2: Writing Custom Scripts to Move Data from Facebook Ads to BigQuery Migrating data from Facebook Ads Insights to Google BigQuery essentially involves two key steps: Step 1: Pulling Data from Facebook Step 2: Loading Data into BigQuery Step 1: Pulling Data from Facebook Put simply, pulling data from Facebook involves downloading the relevant Ads Insights data, which can be used for a variety of business purposes. Currently, there are two main methods for users to pull data from Facebook: Through APIs. Through Real-time streams. Method 1: Through APIs Users can access Facebook’s APIs through the different SDKs offered by the platform. While Python and PHP are the main languages supported by Facebook, it’s easy to find community-supported SDKs for languages such as JavaScript, R, and Ruby. What’s more, the Facebook Marketing API is relatively easy to use – which is why it can be harnessed to execute requests that direct to specific endpoints. Also, since the Facebook Marketing API is a RESTful API, you can interact with it via your favorite framework or language. Like everything else Facebook-related, Ads and statistics data form part of and can be acquired through the Graph API, and any requests for statistics specific to particular ads can be sent to Facebook Insights. In turn, Insights will reply to such requests with more information on the queried ad object. If the above seems overwhelming, there’s no need to worry and we’ll be taking a look at an example to help simplify things. Suppose you want to extract all stats relevant to your account. This can be done by executing the following simple request through curl: curl -F 'level=campaign' -F 'fields=[]' -F 'access_token=<ACCESS_TOKEN>' https://graph.facebook.com/v2.5/<CAMPAIGN_ID>/insights curl -G -d 'access_token=<ACCESS_TOKEN>' https://graph.facebook.com/v2.5/1000002 curl -G -d 'access_token=<ACCESS_TOKEN>' https://graph.facebook.com/v2.5/1000002/insights Once it’s ready, the data you’ve requested will then be returned in either CSV or XLS format and be able to access it via a URL such as the one below: https://www.facebook.com/ads/ads_insights/export_report?report_run_id=<REPORT_ID> format=<REPORT_FORMAT>access_token=<ACCESS_TOKEN Method 2: Through Real-time Streams You can also pull data from Facebook by creating a real-time data substructure and can even load your data into the data warehouse. All you need to do to achieve all this and to receive API updates is to subscribe to real-time updates. Using the right substructure, you’ll be able to stream an almost real-time data feed to your database, and by doing so, you’ll be kept up-to-date with the latest data. Facebook Ads boasts a tremendously rich API that offers users the opportunity to extract even the smallest portions of data regarding accounts and target audience activities. More importantly, however, is that all of this real-time data can be used for analytics and reporting purposes. However, there’s a minor consideration that needs to be mentioned. It’s no secret that these resources become more complex as they continue to grow, meaning you’ll need a complex protocol to handle them and it’s worth keeping this in mind as the volume of your data grows with each passing day. Moving on, the data that you pull from Facebook can be in one of a plethora of different formats, yet BigQuery isn’t compatible with all of them. This means that it’s in your best interest to convert data into a format supported by BigQuery after you’ve pulled it from Facebook. For example, if you pull XML data, then you’ll need to convert it into any of the following data formats: CSV JSON. You should also make sure that BigQuery supports the BigQuery data types you’re using. BigQuery currently supports the following data types: STRING INTEGER FLOAT BOOLEAN RECORD TIMESTAMP Please refer to Google’s documentation on preparing data for BigQuery, to learn more. Now that you’ve understood the different data formats and types supported by BigQuery, it’s time to learn how to pull data from Facebook. Step 2: Loading Data Into BigQuery If you opt to use Google Cloud Storage to load data from Facebook Ads into BigQuery, then you’ll need to first load the data into Google Cloud Storage. This can be done in one of a few ways. First and foremost, this can be done directly through the console. Alternatively, you can post data with the help of the JSON API. One thing to note here is that APIs play a crucial role, both in pulling data from Facebook Ads and loading data into Bigquery. Perhaps the simplest way to load data into BigQuery is by requesting HTTP POST using tools such as curl. Should you decide to go this route, your POST request should look something like this: POST /upload/storage/v1/b/myBucket/o?uploadType=medianame= TEST HTTP/1.1 Host: www.googleapis.com Content-Type: application/text Content-Length: number_of_bytes_in_file Authorization: Bearer your_auth_token your Facebook Ads data And if you enter everything correctly you’ll get a response that looks like this: HTTP/1.1 200 Content-Type: application/json { "name": "TEST" } However, remember that tools like curl are only useful for testing purposes. So, you’ll need to write specific codes to send data to Google if you want to automate the data loading process. This can be done in one of the following languages when using the Google App Engine to write codes: Python Java PHP Go Apart from coding for the Google App Engine, the above languages can even be used to access Google Cloud Storage. Once you’ve imported your extracted data into Google Cloud Storage, you’ll need to create and run a LoadJob, which directs to the data that needs to be imported from the cloud and will ultimately load the data into BigQuery. This works by specifying source URLs that point to the queried objects. This method makes use of POST requests for storing data in the Google Cloud Storage API, from where it will load the data into BigQuery. Another method to accomplish this is by posting a direct HTTP POST request to BigQuery with the data you’d like to query. While this method is very similar to loading data through the JSON API, it differs by using specific BigQuery end-points to load data directly. Furthermore, the interaction is quite simple and can be carried out via either the framework or the HTTP client library of your preferred language. Limitations of using Custom Scripts to Connect Facebook Ads to BigQuery Building a custom code for transfer data from Facebook Ads to Google BigQuery may appear to be a practically sound arrangement. However, this approach comes with some limitations too. Code Maintenance: Since you are building the code yourself, you would need to monitor and maintain it too. On the off chance that Facebook refreshes its API or the API sends a field with a datatype which your code doesn’t understand, you would need to have resources that can handle these ad-hoc requests. Data Consistency: You additionally will need to set up a data validation system in place to ensure that there is no data leakage in the infrastructure. Real-time Data: The above approach can help you move data one time from Facebook Ads to BigQuery. If you are looking to analyze data in real-time, you will need to deploy additional code on top of this. Data Transformation Capabilities: Often, there will arise a need for you to transform the data received from Facebook before analyzing it. Eg: When running ads across different geographies globally, you will want to convert the timezones and currencies from your raw data and bring them to a standard format. This would require extra effort. Utilizing a Data Integration stage like LIKE.TG frees you of the above constraints. Method 3: Manual Upload of Data from Facebook Ads to BigQuery This is an affordable solution for moving data from Facebook Ads to BigQuery. These are the steps that you can carry out to load data from Facebook Ads to BigQuery manually: Step 1: Create a Google Cloud project, after which you will be taken to a “Basic Checklist”. Next, navigate to Google BigQuery and look for your new project. Step 2: Log In to Facebook Ads Manager and navigate to the data you wish to query in Google BigQuery. If you need daily data, you need to segment your reports by day. Step 3: Download the data by selecting “Reports” and then click on “Export Table Data”. Export your data as a .csv file and save it on your PC. Step 4: Navigate back to Google BigQuery and ensure that your project is selected at the top of the screen. Click on your project ID in the left-hand navigation and click on “+ Create Dataset” Step 5: Provide a name for your dataset and ensure that an encryption method is set. Click on “Create Dataset” followed by clicking on the name of your new dataset in the left-hand navigation. Next, click on “Create Table” to finish this step. Step 6: Go to the source section, then create your table from the Upload option. Find your Facebook Ads report that you saved to your PC and choose file format as CSV. In the destination section, select “Search for a project”. Next, find your project name from the dropdown list. Select your dataset name and the name of the table. Step 7: Go to the schema section and click on the checkbox to allow BigQuery to either auto-detect a schema or click on “Edit as Text” to manually name schema, set mode, and type. Step 8: Go to the Partition and Cluster Settings section and choose “Partition by Ingestion Time” or “No partitioning” based on your needs. Partitioning splits your table into smaller segments that allow smaller sections of data to be queried quickly. Next, navigate to Advanced options and set the field delimiter like a comma. Step 9: Click “Create table”. Your Data Warehouse will begin to populate with Facebook Ads data. You can check your Job History for the status of your data load. Navigate to Google BigQuery and click on your dataset ID. Step 10: You can write SQL queries against your Facebook data in Google BigQuery, or export your data to Google Data Studio along with other third-party tools for further analysis. You can repeat this process for all additional Facebook data sets you wish to upload and ensure fresh data availability. Limitations of Manual Upload of Data from Facebook Ads to BigQuery Data Extraction: Downloading data from Facebook Ads manually for large-scale data is a daunting and time-consuming task. Data Uploads: A manual process of uploading will need to be watched and involved in continuously. Human Error: In a manual process, errors such as mistakes in data entry, omitted uploads, and duplication of records can take place. Data Integrity: There is no automated assurance mechanism to ensure that integrity and consistency of the data. Delays: Manual uploads run the risk of creating delays in availability and the real integration of data for analysis. Benefits of sending data from Facebook Ads to Google BigQuery Identify patterns with SQL queries: To gain deeper insights into your ad performance, you can use advanced SQL queries. This helps you to analyze data from multiple angles, spot patterns, and understand metric correlations. Conduct multi-channel ad analysis: You can integrate your Facebook Ads data with metrics from other sources like Google Ads, Google Analytics 4, CRM, or email marketing apps. By doing this, you can analyze your overall marketing performance and understand how different channels work together. Analyze ad performance in-depth: You can carry out a time series analysis to identify changes in ad performance over time and understand how factors like seasonality impact ad performance. Leverage ML algorithms: You can also build ML models and train them to forecast future performance, identify which factors drive ad success, and optimize your campaigns accordingly. Data Visualization: ​​Build powerful interactive dashboards by connecting BigQuery to PowerBI, Looker Studio (former Google Data Studio), or another data visualization tool. This enables you to create custom dashboards that showcase your key metrics, highlight trends, and provide actionable insights to drive better marketing decisions. Use Cases of Loading Facebook Ads to BigQuery Marketing Campaigns: Analyzing facebook ads audience data in bigquery can help you to enhance the performance of your marketing campaigns. Advertisement data from Facebook combined with business data in BigQuery can give better insights for decision-making. Personalized Audience Targeting: On Facebook ads conversion data in BigQuery, you can utilize BigQuery’s powerful querying capabilities to segment audiences based on detailed demographics, interests, and behaviors extracted from Facebook Ads data. Competitive Analysis: You can compare your Facebook attribution data in BigQuery to understand the Ads performance of industry competitors using publicly available data sources. Get Real-time Streams of Your Facebook Ad Statistics You can easily create a real-time data infrastructure for extracting data from Facebook Ads and loading them into a Data Warehouse repository. You can achieve this by subscribing to real-time updates to receive API updates with Webhooks. Armed with the proper infrastructure, you can have an almost real-time data feed into your repository and ensure that it will always be up to date with the latest bit of data. Facebook Ads is a real-time bidding system where advertisers can compete to showcase their advertising material. Facebook Ads imparts a very rich API that gives you the opportunity to get extremely granular data regarding your accounting activities and leverage it for reporting and analytic purposes. This richness will cost you, though many complex resources must be tackled with an equally intricate protocol. Prepare Your Facebook Ads Data for Google BigQuery Before diving into the methods that can be deployed to set up a connection from Facebook Ads to BigQuery, you should ensure that it is furnished in an appropriate format. For instance, if the API you pull data from returns an XML file, you would first have to transform it to a serialization that can be understood by BigQuery. As of now, the following two data formats are supported: JSON CSV Apart from this, you also need to ensure that the data types you leverage are the ones supported by Google BigQuery, which are as follows: FLOAT RECORD TIMESTAMP INTEGER FLOAT STRING Additional Resources on Facebook Ads To Bigquery Explore how to Load Data into Bigquery Conclusion This blog talks about the 3 different methods you can use to move data from Facebook Ads to BigQuery in a seamless fashion. It also provides information on the limitations of using the manual methods and use cases of integrating Facebook ads data to BigQuery. FAQ about Facebook Ads to Google BigQuery How do I get Facebook data into BigQuery? To get Facebook data into BigQuery you can use one of the following methods:1. Use ETL Tools2. Google Cloud Data Transfer Service3. Run Custom Scripts4. Manual CSV Upload How do I integrate Google Ads to BigQuery? Google Ads has a built-in connector in BigQuery. To use it, go to your BigQuery console, find the data transfer service, and set up a new transfer from Google Ads. How to extract data from Facebook ads? To extract data from Facebook ads, you can use the Facebook Ads API or third-party ETL tools like LIKE.TG Data. Do you have any experience in working with moving data from Facebook Ads to BigQuery? Let us know in the comments section below.
 API to BigQuery: 2 Preferred Methods to Load Data in Real time
API to BigQuery: 2 Preferred Methods to Load Data in Real time
Many businesses today use a variety of cloud-based applications for day-to-day business, like Salesforce, HubSpot, Mailchimp, Zendesk, etc. Companies are also very keen to combine this data with other sources to measure key metrics that help them grow.Given most of the cloud applications are owned and run by third-party vendors – the applications expose their APIs to help companies extract the data into a data warehouse – say, Google BigQuery. This blog details out the process you would need to follow to move data from API to BigQuery. Besides learning about the data migration process from rest API to BigQuery, we’ll also learn about their shortcomings and the workarounds. Let’s get started. Note: When you connect API to BigQuery, consider factors like data format, update frequency, and API rate limits to design a stable integration. Load Data from REST API to BigQueryGet a DemoTry itLoad Data from Salesforce to BigQueryGet a DemoTry itLoad Data from Webhooks to BigQueryGet a DemoTry it Method 1: Loading Data from API to BigQuery using LIKE.TG Data LIKE.TG is the only real-time ELT No-code Data Pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. With integration with 150+ Data Sources (40+ free sources), we help you not only export data from sources load data to the destinations but also transform enrich your data, make it analysis-ready. Here are the steps to move data from API to BigQuery using LIKE.TG : Step 1: Configure REST API as your source ClickPIPELINESin theNavigation Bar. Click+ CREATEin thePipeline List View. In theSelect Source Typepage, selectREST API. In theConfigure your REST API Sourcepage: Specify a uniquePipeline Name, not exceeding 255 characters. Set up your REST API Source. Specify the data root, or the path,from where you want LIKE.TG to replicate the data. Select the pagination methodto read through the API response. Default selection:No Pagination. Step 2: Configure BigQuery as your Destination ClickDESTINATIONSin theNavigation Bar. Click+ CREATEin theDestinations List View. InAdd Destinationpage selectGoogle BigQueryas the Destination type. In theConfigure your Google BigQuery Warehousepage, specify the following details: Yes, that is all. LIKE.TG will do all the heavy lifting to ensure that your analysis-ready data is moved to BigQuery, in a secure, efficient, and reliable manner. To know in detail about configuring REST API as your source, refer to LIKE.TG Documentation. Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. Method 2: API to BigQuery ETL Using Custom Code The BigQuery Data Transfer Service provides a way to schedule and manage transfers from REST API datasource to Bigquery for supported applications. One advantage of the REST API to Google BigQuery is the ability to perform actions (like inserting data or creating tables) that might not be directly supported by the web-based BigQuery interface. The steps involved in migrating data from API to BigQuery are as follows: Getting your data out of your application using API Preparing the data that was extracted from the Application Loading data into Google BigQuery Step 1: Getting data out of your application using API Below are the steps to extract data from the application using API. Get the API URL from where you need to extract the data. In this article, you will learn how to use Python to extract data from ExchangeRatesAPI.io which is a free service for current and historical foreign exchange rates published by the European Central Bank. The same method should broadly work for any API that you would want to use. API URL = https://api.exchangeratesapi.io/latest?symbols=USD,GBP. If you click on the URL you will get below result: { "rates":{ "USD":1.1215, "GBP":0.9034 }, "base":"EUR", "date":"2019-07-17" } Reading and Parsing API response in Python: a. To handle API response will need two important libraries import requests import json b. Connect to the URL and get the response url = "https://api.exchangeratesapi.io/latest?symbols=USD,GBP" response = requests.get(url) c. Convert string to JSON format parsed = json.loads(data) d. Extract data and print date = parsed["date"] gbp_rate = parsed["rates"]["GBP"] usd_rate = parsed["rates"]["USD"] Here is the complete code: import requests import json url = "https://api.exchangeratesapi.io/latest?symbols=USD,GBP" response = requests.get(url) data = response.text parsed = json.loads(data) date = parsed["date"] gbp_rate = parsed["rates"]["GBP"] usd_rate = parsed["rates"]["USD"] print("On " + date + " EUR equals " + str(gbp_rate) + " GBP") print("On " + date + " EUR equals " + str(usd_rate) + " USD") Step 2: Preparing data received from API There are two ways to load data to BigQuery. You can save the received JSON formated data on JSON file and then load into BigQuery. You can parse the JSON object, convert JSON to dictionary object and then load into BigQuery. Step 3: Loading data into Google BigQuery We can load data into BigQuery directly using API call or can create CSV file and then load into BigQuery table. Create a Python script to extract data from API URL and load (UPSERT mode) into BigQuery table.Here UPSERT is nothing but Update and Insert operations. This means – if the target table has matching keys then update data, else insert a new record. import requests import json from google.cloud import bigquery url = "https://api.exchangeratesapi.io/latest?symbols=USD,GBP" response = requests.get(url) data = response.text parsed = json.loads(data) base = parsed["base"] date = parsed["date"] client = bigquery.Client() dataset_id = 'my_dataset' table_id = 'currency_details' table_ref = client.dataset(dataset_id).table(table_id) table = client.get_table(table_ref) for key, value in parsed.items(): if type(value) is dict: for currency, rate in value.items(): QUERY = ('SELECT target_currency FROM my_dataset.currency_details where currency=%', currency) query_job = client.query(QUERY) if query_job == 0: QUERY = ('update my_dataset.currency_details set rate = % where currency=%',rate, currency) query_job = client.query(QUERY) else: rows_to_insert = [ (base, currency, 1, rate) ] errors = client.insert_rows(table, rows_to_insert) assert errors == [] Load JSON file to BigQuery. You need to save the received data in JSON file and load JSON file to BigQuery table. import requests import json from google.cloud import bigquery url = "https://api.exchangeratesapi.io/latest?symbols=USD,GBP" response = requests.get(url) data = response.text parsed = json.loads(data) for key, value in parsed.items(): if type(value) is dict: with open('F:Pythondata.json', 'w') as f: json.dump(value, f) client = bigquery.Client(project="analytics-and-presentation") filename = 'F:Pythondata.json' dataset_id = ‘my_dayaset’' table_id = 'currency_rate_details' dataset_ref = client.dataset(dataset_id) table_ref = dataset_ref.table(table_id) job_config = bigquery.LoadJobConfig() job_config.source_format = bigquery.SourceFormat.NEWLINE_DELIMITED_JSON job_config.autodetect = True with open(filename, "rb") as source_file: job = client.load_table_from_file(source_file, table_ref, job_config=job_config) job.result() # Waits for table load to complete. print("Loaded {} rows into {}:{}.".format(job.output_rows, dataset_id, table_id)) Limitations of writing custom scripts and developing ETL to load data from API to BigQuery The above code is written based on the current source as well as target destination schema. If the data coming in is either from the source or the schema on BigQuery changes, ETL process will break. In case you need to clean your data from API – say transform time zones, hide personally identifiable information and so on, the current method does not support it. You will need to build another set of processes to accommodate that. Clearly, this would also need you to invest extra effort and money. You are at a serious risk of data loss if at any point your system breaks. This could be anything from source/destination not being reachable to script breaks and more. You would need to invest upfront in building systems and processes that capture all the fail points and consistently move your data to the destination. Since Python is an interpreted language, it might cause performance issue to extract from API and load data into BigQuery api. For many APIs, we would need to supply credentials to access API. It is a very poor practice to pass credentials as a plain text in Python script. You will need to take additional steps to ensure your pipeline is secure. API to BigQuery: Use Cases Advanced Analytics: BigQuery has powerful data processing capabilities that enable you to perform complex queries and data analysis on your API data. This way, you can extract insights that would not be possible within API alone. Data Consolidation: If you’re using multiple sources along with API, syncing them to BigQuery can help you centralize your data. This provides a holistic view of your operations, and you can set up a change data capture process to avoid discrepancies in your data. Historical Data Analysis: API has limits on historical data. However, syncing your data to BigQuery allows you to retain and analyze historical trends. Scalability: BigQuery can handle large volumes of data without affecting its performance. Therefore, it’s an ideal solution for growing businesses with expanding API data. Data Science and Machine Learning: You can apply machine learning models to your data for predictive analytics, customer segmentation, and more by having API data in BigQuery. Reporting and Visualization: While API provides reporting tools, data visualization tools like Tableau, PowerBI, and Looker (Google Data Studio) can connect to BigQuery, providing more advanced business intelligence options. If you need to convert an API table to a BigQuery table, Airbyte can do that automatically. Additional Resources on API to Bigquery Read more on how to Load Data into Bigquery Conclusion From this blog, you will understand the process you need to follow to load data from API to BigQuery. This blog also highlights various methods and their shortcomings. Using these two methods you can move data from API to BigQuery. However, using LIKE.TG , you can save a lot of your time! Move data effortlessly with LIKE.TG ’s zero-maintenance data pipelines, Get a demo that’s customized to your unique data integration challenges You can also have a look at the unbeatable LIKE.TG Pricing that will help you choose the right plan for your business needs! FAQ on API to BigQuery How to connect API to BigQuery? 1. Extracting data out of your application using API2. Transform and prepare the data to load it into BigQuery.3. Load the data into BigQuery using a Python script.4. Apart from these steps, you can also use automated data pipeline tools to connect your API url to BigQuery. Is BigQuery an API? BigQuery is a fully managed, serverless data warehouse that allows you to perform SQL queries. It provides an API for programmatic interaction with the BigQuery service. What is the BigQuery data transfer API? The BigQuery Data Transfer API offers a wide range of support, allowing you to schedule and manage the automated data transfer to BigQuery from many sources. Whether your data comes from YouTube, Google Analytics, Google Ads, or external cloud storage, the BigQuery Data Transfer API has you covered. How to input data into BigQuery? Data can be inputted into BigQuery via the following methods.1. Using Google Cloud Console to manually upload CSV, JSON, Avro, Parquet, or ORC files.2. Using the BigQuery CLI3. Using client libraries in languages like Python, Java, Node.js, etc., to programmatically load data.4. Using data pipeline tools like LIKE.TG What is the fastest way to load data into BigQuery? The fastest way to load data into BigQuery is to use automated Data Pipeline tools, which connect your source to the destination through simple steps. LIKE.TG is one such tool.
 How to Connect Data from MongoDb to BigQuery in 2 Easy Methods
How to Connect Data from MongoDb to BigQuery in 2 Easy Methods
MongoDB is a popular NoSQL database that requires data to be modeled in JSON format. If your application’s data model has a natural fit to MongoDB’s recommended data model, it can provide good performance, flexibility, and scalability for transaction types of workloads. However, due to a few restrictions that you can face while analyzing data, it is highly recommended to stream data from MongoDB to BigQuery or any other data warehouse. MongoDB doesn’t have proper join, getting data from other systems to MongoDB will be difficult, and it also has no native support for SQL. MongoDB’s aggregation framework is not as easy to draft complex analytics logic as in SQL. The article provides steps to migrate data from MongoDB to BigQuery. It also talks about LIKE.TG Data, making it easier to replicate data. Therefore, without any further ado, let’s start learning about this MongoDB to BigQuery ETL. What is MongoDB? MongoDB is a popular NoSQL database management system known for its flexibility, scalability, and ease of use. It stores data in flexible, JSON-like documents, making it suitable for handling a variety of data types and structures. MongoDB is commonly used in modern web applications, data analytics, real-time processing, and other scenarios where flexibility and scalability are essential. What is BigQuery? BigQuery is a fully managed, serverless data warehouse and analytics platform provided by Google Cloud. It is designed to handle large-scale data analytics workloads and allows users to run SQL-like queries against multi-terabyte datasets in a matter of seconds. BigQuery supports real-time data streaming for analysis, integrates with other Google Cloud services, and offers advanced features like machine learning integration, data visualization, and data sharing capabilities. Prerequisites mongoexport (for exporting data from MongoDB) a BigQuery dataset a Google Cloud Platform account LIKE.TG free-trial account Methods to move Data from MongoDB to BigQuery Method 1: Using LIKE.TG Data to Set up MongoDB to BigQuery Method 2: Manual Steps to Stream Data from MongoDB to BigQuery Method 1: Using LIKE.TG Data to Set up MongoDB to BigQuery Sync your Data from MongoDB to BigQueryGet a DemoTry itSync your Data from HubSpot to BigQueryGet a DemoTry itSync your Data from Google Ads to BigQueryGet a DemoTry itSync your Data from Google Analytics 4 to BigQueryGet a DemoTry it Step 1: Select the Source Type To selectMongoDBas the Source: ClickPIPELINESin theAsset Palette. Click+ CREATEin thePipelines List View. In theSelect Source Typepage, select theMongoDBvariant. Step 2: Select theMongoDBVariant Select theMongoDBservice provider that you use to manage yourMongoDBdatabases: Generic Mongo Database: Database management is done at your end, or by a service provider other thanMongoDBAtlas. MongoDBAtlas: The managed database service fromMongoDB. Step 3: SpecifyMongoDBConnection Settings Refer to the following sections based on yourMongoDBdeployment: GenericMongoDB. MongoDBAtlas. In theConfigure your MongoDB Sourcepage, specify the following: Step 4: Configure BigQuery Connection Settings Now Select Google BigQuery as your destination and start moving your data. You can modify only some of the settings you provide here once the Destination is created. Refer to the sectionModifyingBigQuery Destination Configurationbelow for more information. ClickDESTINATIONSin theAsset Palette. Click+ CREATEin theDestinations List View. Inthe Add Destinationpage, selectGoogleBigQueryas the Destination type. In theConfigure your GoogleBigQuery Accountpage, select the authentication method for connecting toBigQuery. In theConfigure your GoogleBigQuery Warehousepage, specify the following details. By following the above mentioned steps, you will have successfully completed MongoDB BigQuery replication. With continuous Real-Time data movement, LIKE.TG allows you to combine MongoDB data with your other data sources and seamlessly load it to BigQuery with a no-code, easy-to-setup interface. Try our 14-day full-feature access free trial! Method 2: Manual Steps to Stream Data from MongoDB to BigQuery For the manual method, you will need some prerequisites, like: MongoDB environment: You should have a MongoDB account with a dataset and collection created in it. Tools like MongoDB compass and tool kit should be installed on your system. You should have access to MongoDB, including the connection string required to establish a connection using the command line. Google Cloud Environment Google Cloud SDK A Google Cloud project created with billing enabled Google Cloud Storage Bucket BigQuery API Enabled After meeting these requirements, you can manually export your data from MongoDB to BigQuery. Let’s get started! Step 1: Extract Data from MongoDB For the first step, you must extract data from your MongoDB account using the command line. To do this, you can use the mongoexport utility. Remember that mongoexport should be directly run on your system’s command-line window. An example of a command that you can give is: mongoexport --uri="mongodb+srv://username:[email protected]/database_name" --collection=collection_name --out=filename.file_format --fields="field1,field2…" Note: ‘username: password’ is your MongoDB username and password. ‘Cluster_name’ is the name of the cluster you created on your MongoDB account. It contains the database name (database_name) that contains the data you want to extract. The ‘–collection’ is the name of the table that you want to export. ‘–out=Filename.file_format’ is the file’s name and format in which you want to extract the data. For example, Comments.csv, the file with the extracted data, will be stored as a CSV file named comments. ‘– fields’ is applicable if you want to extract data in a CSV file format. After running this command, you will get a message like this displayed on your command prompt window: Connected to:mongodb+srv://[**REDACTED**]@cluster-name.gzjfolm.mongodb.net/database_name exported n records Here, n is just an example. When you run this command, it will display the number of records exported from your MongoDB collection. Step 2: Optional cleaning and transformations This is an optional step, depending on the type of data you have exported from MongoDB. When preparing data to be transferred from MongoDB to BigQuery, there are a few fundamental considerations to make in addition to any modifications necessary to satisfy your business logic. BigQuery processes UTF-8 CSV data. If your data is encoded in ISO-8859-1 (Latin-1), then you should specify that while loading it to BigQuery. BigQuery doesn’t enforce Primary key or Unique key Constraints, and the ETL (Extract, Transform, and Load) process should take care of that. Date values should be in the YYYY-MM-DD (Year-month-date) format and separated by dashes. Also, both platforms have different column types, which should be transformed for consistent and error-free data transfer.A few data types and their equivalents in BigQuery are as follows: These are just a few transformations you need to consider. Make the necessary translations before you load data to BigQuery. Step 3: Uploading data to Google Cloud Storage (GCS) After transforming your data, you must upload it to Google Cloud storage. The easiest way to do this is through your Google Cloud Web console. Login to your Google Cloud account and search for Buckets. Fill in the required fields and click Create. After creating the bucket, you will see your bucket listed with the rest. Select your bucket and click on the ‘upload files’ option. Select the file you exported from MongoDB in Step 1. Your MongoDB data is now uploaded to Google Cloud Storage. Step 4: Upload Data Extracted from MongoDB to BigQuery Table from GCS Now, from the left panel of Google Cloud, select BigQuery and select the project you are working on. Click on the three dots next to it and click ‘Create Dataset.’ Fill in all the necessary information and click the ‘Create Dataset’ button at the bottom. You have now created a dataset to store your exported data in. Now click on the three dots next to the dataset name you just created. Let’s say I created the dataset called mongo_to_bq. Select the ‘Create table’ option. Now, select the ‘Google Cloud Storage’ option and click the ‘browse’ option to select the dataset you created(mongo_to_bq). Fill in the rest of the details and click ‘Create Table’ at the bottom of the page. Now, your data has been transferred from MongoDB to BigQuery. Step 5: Verify Data Integrity After loading the data to BigQuery, it is essential to verify that the same data from MongoDB has been transferred and that no missing or corrupted data is loaded to BigQuery. To verify the data integrity, run some SQL queries in BigQuery UI and compare the records fetched as their result with your original MongoDB data to ensure correctness and completeness. Example: To find the locations of all the theaters in a dataset called “Theaters,” we can run the following query. Learn more about: MongoDB data replication Limitations of Manually Moving Data from MongoDB to BigQuery The following are some possible drawbacks when data is streamed from MongoDB to BigQuery manually: Time-Consuming: Compared to automated methods, manually exporting MongoDB data, transferring it to Cloud Storage, and then importing it into BigQuery is inefficient. Every time fresh data enters MongoDB, this laborious procedure must be repeated. Potential for human error: There is a chance that data will be wrongly exported, uploaded to the wrong place, badly converted, or loaded to the wrong table or partition if error-prone manual procedures are followed at every stage. Data lags behind MongoDB: The data in BigQuery might not be current with the most recent inserts and changes in the MongoDB database due to the manual process’s latency. Recent modifications may be overlooked in important analyses. Difficult to incrementally add new data: When opposed to automatic streaming, which manages this effectively, adding just new or modified MongoDB entries manually is difficult. Hard to reprocess historical data: It would be necessary to manually export historical data from MongoDB and reload it into BigQuery if any problems were discovered in the datasets that were previously imported. No error handling: Without automated procedures to detect, manage, and retry mistakes and incorrect data, problems like network outages, data inaccuracies, or restrictions violations may arise. Scaling limitations: MongoDB’s exporting, uploading, and loading processes don’t scale properly and become increasingly difficult as data sizes increase. The constraints drive the requirement for automated MongoDB to BigQuery replication to create more dependable, scalable, and resilient data pipelines. MongoDB to BigQuery: Use Cases Streaming data from MongoDB to BigQuery may be very helpful in the following frequent use cases: Business analytics: Analysts may use BigQuery’s quick SQL queries, sophisticated analytics features, and smooth interaction with data visualization tools like Data Studio by streaming MongoDB data into BigQuery. This can lead to greater business insights. Data warehousing: By streaming data from MongoDB and merging it with data from other sources, businesses may create a cloud data warehouse on top of BigQuery, enabling corporate reporting and dashboards. Log analysis: BigQuery’s columnar storage and massively parallel processing capabilities enable the streaming of server, application, and clickstream logs from MongoDB databases for large-scale analytics. Data integration: By streaming to BigQuery as a centralised analytics data centre, businesses using MongoDB for transactional applications may integrate and analyse data from their relational databases, customer relationship management (CRM) systems, and third-party sources. Machine Learning: Streaming data from production MongoDB databases may be utilized to train ML models using BigQuery ML’s comprehensive machine learning features. Cloud migration: By gradually streaming data, move analytics from on-premises MongoDB to Google Cloud’s analytics and storage services. Additional Read – Stream data from mongoDB Atlas to BigQuery Move Data from MongoDB to MySQL Connect MongoDB to Snowflake Move Data from MongoDB to Redshift MongoDB Atlas to BigQuery Conclusion This blog makes migrating from MongoDB to BigQuery an easy everyday task for you! The methods discussed in this blog can be applied so that business data in MongoDB and BigQuery can be integrated without any hassle through a smooth transition, with no data loss or inconsistencies. Sign up for a 14-day free trial with LIKE.TG Data to streamline your migration process and leverage multiple connectors, such as MongoDB and BigQuery, for real-time analysis! FAQ on MongoDB To BigQuery What is the difference between BigQuery and MongoDB? BigQuery is a fully managed data warehouse for large-scale data analytics using SQL. MongoDB is a NoSQL database optimized for storing unstructured data with high flexibility and scalability. How do I transfer data to BigQuery? Use tools like Google Cloud Dataflow, BigQuery Data Transfer Service, or third-party ETL tools like LIKE.TG Data for a hassle-free process. Is BigQuery SQL or NoSQL? BigQuery is an SQL database designed to run fast, complex analytical queries on large datasets. What is the difference between MongoDB and Oracle DB? MongoDB is a NoSQL database optimized for unstructured data and flexibility. Oracle DB is a relational database (RDBMS) designed for structured data, complex transactions, and strong consistency.
 A List of The 19 Best ETL Tools And Why To Choose Them in 2024
A List of The 19 Best ETL Tools And Why To Choose Them in 2024
As data continues to grow in volume and complexity, the need for an efficient ETL tool becomes increasingly critical for a data professional. ETL tools not only streamline the process of extracting data from various sources but also transform it into a usable format and load it into a system of your choice. This ensures both data accuracy and consistency.This is why, in this blog, we’ll introduce you to the top 20 ETL tools to consider in 2024. We’ll walk through the key features, use cases, and pricing for every tool to give you a clear picture of what is available in the market. Let’s dive in! What is ETL, and what is its importance? The essential data integration procedure known as extract, transform, and load, or ETL, aims to combine data from several sources into a single, central repository. The process entails gathering data, cleaning and reforming it by common business principles, and loading it into a database or data warehouse. Extract: This step involves data extraction from various source systems, such as databases, files, APIs, or other data repositories. The extracted data may be structured, semi-structured, or unstructured. Transform: During this step, the extracted data is transformed into a suitable format for analysis and reporting. This includes cleaning, filtering, aggregating, and applying business rules to ensure accuracy and consistency. Load: This includes loading the transformed data into a target data warehouse, database, or other data repository, where it can be used for querying and analysis by end-users and applications. Using ETL operations, you can analyze raw datasets in the appropriate format required for analytics and gain insightful knowledge. This makes work more straightforward when researching demand trends, changing customer preferences, keeping up with the newest styles, and ensuring regulations are followed. Criteria for choosing the right ETL Tool Choosing the right ETL tool for your company is crucial. These tools automate the data migration process, allowing you to schedule integrations in advance or execute them live. This automation frees you from tedious tasks like data extraction and import, enabling you to focus on more critical tasks. To help you make an informed decision, learn about some of the popular ETL solutions available in the market. Cost: Organizations selecting an ETL tool should consider not only the initial price but also the long-term costs of infrastructure and labor. An ETL solution with higher upfront costs but lower maintenance and downtime may be more economical. Conversely, free, open-source ETL tools might require significant upkeep. Usability: The tool should be intuitive and easy to use, allowing technical and non-technical users to navigate and operate it with minimal training. Look for interfaces that are clean, well-organized, and visually appealing. Data Quality: The tool should provide robust data cleansing, validation, and transformation capabilities to ensure high data quality. Effective data quality management leads to more accurate and reliable analysis. Performance: The tool should be able to handle large data volumes efficiently. Performance benchmarks and scalability options are critical, especially as your data needs grow. Compatibility: Ensure the ETL tool supports various data sources and targets, including databases, cloud services, and data warehouses. Compatibility with multiple data environments is crucial for seamless integration. Support and Maintenance: The level of support the vendor provides, including technical support, user forums, and online resources, should be evaluated. Reliable support is essential for resolving issues quickly and maintaining smooth operations. Best ETL Tools of 2024 1. LIKE.TG Data LIKE.TG Data is one of the most highly rated ELT platforms that allows teams to rely on timely analytics and data-driven decisions. You can replicate streaming data from 150+ Data Sources, including BigQuery, Redshift, etc., to the destination of your choice without writing a single line of code. The platform processes 450 billion records and supports dynamic scaling of workloads based on user requirements. LIKE.TG ’s architecture ensures the optimal usage of system resources to get the best return on your investment. LIKE.TG ’s intuitive user interface caters to more than 2000 customers across 45 countries. Key features: Data Streaming: LIKE.TG Data supports real-time data streaming, enabling businesses to ingest and process data from multiple sources in real-time. This ensures that the data in the target systems is always up-to-date, facilitating timely insights and decision-making. Reliability: LIKE.TG provides robust error handling and data validation mechanisms to ensure data accuracy and consistency. Any errors encountered during the ETL process are logged and can be addressed promptly​. Cost-effectiveness: LIKE.TG offers transparent and straightforward pricing plans that cater to businesses of all sizes. The pricing is based on the volume of data processed, ensuring that businesses only pay for what they use. Use cases: Real-time data integration and analysis Customer data integration Supply chain optimization Pricing: LIKE.TG provides the following pricing plan: Free Starter- $239/per month Professional- $679/per month Business Critical- Contact sales LIKE.TG : Your one-stop shop for everything ETL Stop wasting time evaluating countless ETL tools. Pick LIKE.TG for its transparent pricing, auto schema mapping, in-flight transformation and other amazing features. Get started with LIKE.TG today 2. Informatica PowerCenter Informatica PowerCenter is a common data integration platform widely used for enterprise data warehousing and data governance. PowerCenter’s powerful capabilities enable organizations to integrate data from different sources into a consistent, accurate, and accessible format. PowerCenter is built to manage complicated data integration jobs. Informatica uses integrated, high-quality data to power business growth and enable better-informed decision-making. Key Features: Role-based: Informatica’s role-based tools and agile processes enable businesses to deliver timely, trusted data to other companies. Collaboration: Informatica allows analysts to collaborate with IT to prototype and validate results rapidly and iteratively. Extensive support: Support for grid computing, distributed processing, high availability, adaptive load balancing, dynamic partitioning, and pushdown optimization Use cases: Data integration Data quality management Master data management Pricing: Informatica supports volume-based pricing. It also offers a free plan and three different paid plans for cloud data management. 3. AWS Glue AWS Glue is a serverless data integration platform that helps analytics users discover, move, prepare, and integrate data from various sources. It can be used for analytics, application development, and machine learning. It includes additional productivity and data operations tools for authoring, running jobs, and implementing business workflows. Key Features: Auto-detect schema: AWS Glue uses crawlers that automatically detect and integrate schema information into the AWS Glue Data Catalog. Transformations: AWS Glue visually transforms data with a job canvas interface Scalability: AWS Glue supports dynamic scaling of resources based on workloads Use cases: Data cataloging Data lake ingestion Data processing Pricing: AWS Glue supports plans based on hourly rating, billed by the second, for crawlers (discovering data) and extract, transform, and load (ETL) jobs (processing and loading data). 4. IBM DataStage IBM DataStage is an industry-leading data integration tool that helps you design, develop, and run jobs that move and transform data. At its core, the DataStage tool mainly helps extract, transform, and load (ETL) and extract, load, and transform (ELT) patterns. Key features: Data flows: IBM DataStage helps design data flows that extract information from multiple source systems, transform the data as required, and deliver the data to target databases or applications. Easy connect: It helps connect directly to enterprise applications as sources or targets to ensure the data is complete, relevant, and accurate. Time and consistency: It helps reduce development time and improves the consistency of design and deployment by using prebuilt functions. Use cases: Enterprise Data Warehouse Integration ETL process Big Data Processing Pricing: IBM DataStage’s pricing model is based on capacity unit hours. It also supports a free plan for small data. 5. Azure Data Factory Azure Data Factory is a serverless data integration software that supports a pay-as-you-go model that scales to meet computing demands. The service offers no-code and code-based interfaces and can pull data from over 90 built-in connectors. It is also integrated with Azure Synapse analytics, which helps perform analytics on the integrated data. Key Features No-code pipelines: Provide services to develop no-code ETL and ELT pipelines with built-in Git and support for continuous integration and delivery (CI/CD). Flexible pricing: Supports a fully managed, pay-as-you-go serverless cloud service that supports auto-scaling on the user’s demand. Autonomous support: Supports autonomous ETL to gain operational efficiencies and enable citizen integrators. Use cases Data integration processes Getting data to an Azure data lake Data migrations Pricing: Azure Data Factory supports free and paid pricing plans based on user’s requirements. Their plans include: Lite Standard Small Enterprise Bundle Medium Enterprise Bundle Large Enterprise Bundle DataStage 6. Google Cloud DataFlow Google Cloud Dataflow is a fully optimized data processing service built to enhance computing power and automate resource management. The service aims to lower processing costs by automatically scaling resources to meet demand and offering flexible scheduling. Furthermore, when the data is transformed, Google Cloud Dataflow provides AI capabilities to identify real-time anomalies and perform predictive analysis. Key Features: Real-time AI: Dataflow supports real-time AI capabilities, allowing real-time reactions with near-human intelligence to various events. Latency: Dataflow helps minimize pipeline latency, maximize resource utilization, and reduce processing cost per data record with data-aware resource autoscaling. Continuous Monitoring: This involves monitoring and observing the data at each step of a Dataflow pipeline to diagnose problems and troubleshoot effectively using actual data samples. Use cases: Data movement ETL workflows Powering BI dashboards Pricing: Google Cloud Dataflow uses a pay-as-you-go pricing model that provides flexibility and scalability for data processing tasks. 7. Stitch Stitch is a cloud-first, open-source platform for rapidly moving data. It is a service for integrating data that gathers information from more than 130 platforms, services, and apps. The program centralized this data in a data warehouse, eliminating the need for manual coding. Stitch is open-source, allowing development teams to extend the tool to support additional sources and features. Key Features: Flexible schedule: Stitch provides easy scheduling of when you need the data replicated. Fault tolerance: Resolves issues automatically and alerts users when required in case of detected errors Continuous monitoring: Monitors the replication process with detailed extraction logs and loading reports Use cases: Data warehousing Real-time data replication Data migration Pricing: Stitch provides the following pricing plan: Standard-$100/ month Advanced-$1250 annually Premium-$2500 annually 8. Oracle data integrator Oracle Data Integrator is a comprehensive data integration platform covering all data integration requirements: High-volume, high-performance batch loads Event-driven, trickle-feed integration processes SOA-enabled data services In addition, it has built-in connections with Oracle GoldenGate and Oracle Warehouse Builder and allows parallel job execution for speedier data processing. Key Features: Parallel processing: ODI supports parallel processing, allowing multiple tasks to run concurrently and enhancing performance for large data volumes. Connectors: ODI provides connectors and adapters for various data sources and targets, including databases, big data platforms, cloud services, and more. This ensures seamless integration across diverse environments. Transformation: ODI provides Advanced Data Transformation Capabilities Use cases: Data governance Data integration Data warehousing Pricing: Oracle data integrator provides service prices at the customer’s request. 9. Integrate.io Integrate.io is a leading low-code data pipeline platform that provides ETL services to businesses. Its constantly updated data offers insightful information for the organization to make decisions and perform activities like lowering its CAC, increasing its ROAS, and driving go-to-market success. Key Features: User-Friendly Interface: Integrate.io offers a low-code, simple drag-and-drop user interface and transformation features – like sort, join, filter, select, limit, clone, etc. —that simplify the ETL and ELT process. API connector: Integrate.io provides a REST API connector that allows users to connect to and extract data from any REST API. Order of action: Integrate.io’s low-code and no-code workflow creation interface allows you to specify the order of actions to be completed and the circumstances under which they should be completed using dropdown choices. Use cases: CDC replication Supports slowly changing dimension Data transformation Pricing: Integrate.io provides four elaborate pricing models such as: Starter-$2.99/credit Professional-$0.62/credit Expert-$0.83/credit Business Critical-custom 10. Fivetran Fivetran’s platform of valuable tools is designed to make your data management process more convenient. Within minutes, the user-friendly software retrieves the most recent information from your database, keeping up with API updates. In addition to ETL tools, Fivetran provides database replication, data security services, and round-the-clock support. Key Features: Connectors: Fivetran makes data extraction easier by maintaining compatibility with hundreds of connectors. Automated data cleaning: Fivetran automatically looks for duplicate entries, incomplete data, and incorrect data, making the data-cleaning process more accessible for the user. Data transformation: Fivetran’s feature makes analyzing data from various sources easier. Use cases: Streamline data processing Data integration Data scheduling Pricing: Fivetran offers the following pricing plans: Free Starter Standard Enterprise Solve your data replication problems with LIKE.TG ’s reliable, no-code, automated pipelines with 150+ connectors.Get your free trial right away! 11. Pentaho Data Integration (PDI) Pentaho Data Integration(PDI) is more than just an ETL tool. It is a codeless data orchestration tool that blends diverse data sets into a single source of truth as a basis for analysis and reporting. Users can design data jobs and transformations using the PDI client, Spoon, and then run them using Kitchen. For example, the PDI client can be used for real-time ETL with Pentaho Reporting. Key Features: Flexible Data Integration: Users can easily prepare, build, deploy, and analyze their data. Intelligent Data Migration: Pentaho relies heavily on multi-cloud-based and hybrid architectures. By using Pentaho, you can accelerate your data movements across hybrid cloud environments. Scalability: You can quickly scale out with enterprise-grade, secure, and flexible data management. Flexible Execution Environments: PDI allows users to easily connect to and blend data anywhere, on-premises, or in the cloud, including Azure, AWS, and GCP. It also provides containerized deployment options—Docker and Kubernetes—and operationalizes Spark, R, Python, Scala, and Weka-based AI/ML models. Accelerated Data Onboarding with Metadata Injection: It provides transformation templates for various projects that users can reuse to accelerate complex onboarding projects. Use Cases: Data Warehousing Big Data Integration Business Analytics Pricing: The software is available in a free community edition and a subscription-based enterprise edition. Users can choose one based on their needs. 12. Dataddo Dataddo is a fully managed, no-code integration platform that syncs cloud-based services, dashboarding apps, data warehouses, and data lakes. It helps the users visualize, centralize, distribute, and activate data by automating its transfer from virtually any source to any destination. Dataddo’s no-code platform is intuitive for business users and robust enough for data engineers, making it perfect for any data-driven organization. Key Features: Certified and Fully Secure: Dataddo is SOC 2 Type II certified and compliant with all significant data privacy laws around the globe. Offers various connectors: Dataddo offers 300+ off-the-shelf connectors, no matter your payment plan. Users can also request that the necessary connector be built if unavailable. Highly scalable and Future-proof: Users can operate with any cloud-based tools they use now or in the future. They can use any connector from the ever-growing portfolio. Store data without needing a warehouse: No data warehouse is necessary. Users can collect historical data in Dataddo’s embedded SmartCache storage. Test Data Models Before Deploying at Full Scale: By sending their data directly to a dashboarding app, users can test the validity of any data model on a small scale before deploying it fully in a data warehouse. Use Cases: Marketing Data Integration(includes social media data connectors like Instagram, Facebook, Pinterest, etc.) Data Analytics and Reporting Pricing: Offers various pricing models to meet user’s needs. Free Data to Dashboards- $99.0/mo Data Anywhere- $99.0/mo Headless Data Integration: Custom 13. Hadoop Apache Hadoop is an open-source framework for efficiently storing and processing large datasets ranging in size from gigabytes to petabytes. Instead of using one large computer to store and process the data, Hadoop allows clustering multiple computers to analyze massive datasets in parallel more quickly. It offers four modules: Hadoop Distributed File System (HDFS), Yet Another Resource Negotiator (YARN), MapReduce, and Hadoop Common. Key Features: Scalable and cost-effective: Can handle large datasets at a lower cost. Strong community support: Hadoop offers wide adoption and a robust community. Suitable for handling massive amounts of data: Efficient for large-scale data processing. Fault Tolerance is Available: Hadoop data is replicated on various DataNodes in a Hadoop cluster, which ensures data availability if any of your systems crash. Best Use Cases: Analytics and Big Data Marketing Analytics Risk management(In finance etc.) Healthcare Batch processing of large datasets Pricing: Free 14. Qlik Qlik’s Data Integration Platform automates real-time data streaming, refinement, cataloging, and publishing between multiple source systems and Google Cloud. It drives agility in analytics through automated data pipelines that provide real-time data streaming from the most comprehensive source systems (including SAP, Mainframe, RDBMS, Data Warehouse, etc.) and automates the transformation to analytics-ready data across Google Cloud. Key Features: Real-Time Data for Faster, Better Insights: Qlik delivers large volumes of real-time, analytics-ready data into streaming and cloud platforms, data warehouses, and data lakes. Agile Data Delivery: Qlik enables the creation of analytics-ready data pipelines across multi-cloud and hybrid environments, automating data lakes, warehouses, and intelligent designs to reduce manual errors. Enterprise-grade security and governance: Qlik helps users discover, remediate, and share trusted data with simple self-service tools to automate data processes and help ensure compliance with regulatory requirements. Data Warehouse Automation: Qlik accelerates the availability of analytics-ready data by modernizing and automating the entire data warehouse life cycle. Qlik Staige: Qlik’s AI helps customers to implement generative models, better inform business decisions, and improve outcomes. Use Cases: Business intelligence and analytics Augmented analytics Visualization and dashboard creation Pricing: It offers three pricing options to its users: Stitch Data Loader Qlik Data Integration Talend Data Fabric 15. Airbyte Airbyte is one of the best data integration and replication tools for setting up seamless data pipelines. This leading open-source platform offers a catalog of 350+ pre-built connectors. Although the catalog library is expansive, you can still build a custom connector to data sources and destinations not in the pre-built list. Creating a custom connector takes a few minutes because Airbyte makes the task easy. Key Features: Multiple Sources: Airbyte can easily consolidate numerous sources. You can quickly bring your datasets together at your chosen destination if your datasets are spread over various locations. Massive variety of connectors: Airbyte offers 350+ pre-built and custom connectors. Open Source: Free to use, and with open source, you can edit connectors and build new connectors in less than 30 minutes without needing separate systems. It provides a version-control tool and options to automate your data integration processes. Use Cases: Data Engineering Marketing Sales Analytics AI Pricing: It offers various pricing models: Open Source- Free Cloud—It offers a free trial and charges $360/mo for a 30GB volume of data replicated per month. Team- Talk to the sales team for the pricing details Enterprise- Talk to the sales team for the pricing details 16. Portable.io Portable builds custom no-code integrations, ingesting data from SaaS providers and many other data sources that might not be supported because other ETL providers overlook them. Potential customers can see their extensive connector catalog of over 1300+ hard-to-find ETL connectors. Portable enables efficient and timely data management and offers robust scalability and high performance. Key Features: Massive Variety of pre-built connectors: Bespoke connectors built and maintained at no cost. Visual workflow editor: It provides a graphical interface that is simple to use to create ETL procedures. Real-Time Data Integration: It supports real-time data updates and synchronization. Scalability: Users can scale to handle larger data volumes as needed. Use Cases: High-frequency trading Understanding supply chain bottlenecks Freight tracking Business Analytics Pricing: It offers three pricing models to its customers: Starter: $290/mo Scale: $1,490/mo Custom Pricing 17. Skyvia Skyvia is a Cloud-based web service that provides data-based solutions for integration, backup, management, and connectivity. Its areas of expertise include ELT and ETL (Extract, Transform, Load) import tools for advanced mapping configurations. It provides wizard-based data integration throughout databases and cloud applications with no coding. It aims to help small businesses securely manage data from disparate sources with a cost-effective service. Key Features: Suitable for businesses of all sizes: Skyvia offers different pricing plans for businesses of various sizes and needs, and every company can find a suitable one. Always available: Hosted in reliable Azure cloud and multi-tenant fault-tolerant cloud architecture, Skyvia is always online. Easy access to on-premise data: Users can connect Skyvia to local data sources via a secure agent application without re-configuring the firewall, port forwarding, and other network settings. Centralized payment management: Users can Control subscriptions and payments for multiple users and teams from one place. All the users within an account share the same pricing plans and their limits. Workspace sharing: Skyvia’s flexible workspace structure allows users to manage team communication, control access, and collaborate on integrations in test environments. Use Cases: Inventory Management Data Integration and Visualization Data Analytics Pricing: It Provides five pricing options to its users: Free Basic: $70/mo Standard: $159/mo Professional: $199/mo Enterprise: Contact the team for pricing information. 18. Singer Singer is an open-source standard for moving data between databases, web APIs, files, queues, etc. The Singer spec describes how data extraction scripts—called “Taps”—and data loading scripts—“Targets”—should communicate using a standard JSON-based data format over stdout. By conforming to this spec, Taps and Targets can be used in any combination to move data from any source to any destination. Key Features: Unix-inspired: Singer taps and targets are simple applications composed of pipes—no daemons or complicated plugins needed. JSON-based: Singer applications communicate with JSON, making them easy to work with and implement in any programming language. Efficient: Singer makes maintaining a state between invocations to support incremental extraction easy. Sources and Destinations: Singer provides over 100 sources and has ten target destinations with all significant data warehouses, lakes, and databases as destinations. Open Source platform: Singer.io is a flexible ETL tool that enables you to create scripts to transfer data across locations. You can create your own taps and targets or use those already there. Use Cases: Data Extraction and loading. Custom Pipeline creation. Pricing: Free 19. Matillion Matillion is one of the best cloud-native ETL tools designed for the cloud. It can work seamlessly on all significant cloud-based data platforms, such as Snowflake, Amazon Redshift, Google BigQuery, Azure Synapse, and Delta Lake on Databricks. Matillion’s intuitive interface reduces maintenance and overhead costs by running all data jobs in the cloud. Key Features: ELT/ETL and reverse ETL PipelineOS/Agents: Users can dynamically scale with Matillion’s PipelineOS, the operating system for your pipelines. Distribute individual pipeline tasks across multiple stateless containers to match the data workload and allocate only necessary resources. High availability: By configuring high-availability Matillion clustered instances, users can keep Matillion running, even if components temporarily fail. Multi-plane architecture: Easily manage tasks across multiple tenants, including access control, provisioning, and system maintenance. Use Cases: ETL/ELT/Reverse ETL Streamline data operations Change Data Capture Pricing: It provides three packages: Basic- $2.00/credit Advanced- $2.50/credit Enterprise- $2.70/credit 20. Apache Airflow Apache Airflow is an open-source platform bridging orchestration and management in complex data workflows. Originally designed to serve the requirements of Airbnb’s data infrastructure, it is now being maintained by the Apache Software Foundation. Airflow is one of the most used tools for data engineers, data scientists, and DevOps practitioners looking to automate pipelines related to data engineering. Key Features: Easy useability: Just a little knowledge of Python is required to deploy airflow. Open Source: It is an open-source platform, making it free to use and resulting in many active users. Numerous Integrations: Platforms like Google Cloud, Amazon AWS, and many more can be readily integrated using the available integrations. Python for coding: beginner-level knowledge of Python is sufficient to create complex workflows on airflow. User Interface: Airflow’s UI helps monitor and manage workflows. Highly Scalable: Airflow can execute thousands of tasks per day simultaneously. Use Cases: Business Operations ELT/ETL Infrastructure Management MLOps Pricing: Free Comparison of Top 20 ETL Tools Future Trends in ETL Tools Data Integration and Orchestration: The change from ETL to ELT is just one example of how the traditional ETL environment will change. To build ETL for the future, we need to focus on the data streams rather than the tools. We must account for real-time latency, source control, schema evolution, and continuous integration and deployment. Automation and AI in ETL: Artificial intelligence and machine learning will no doubt dramatically change traditional ETL technologies within a few years. Solutions automate data transformation tasks, enhancing accuracy and reducing manual intervention in ETL procedures. Predictive analytics further empowers ETL solutions to project data integration challenges and develop better methods for improvement. Real-time Processing: Yet another trend will move ETL technologies away from batch processing and towards introducing continuous data streams with real-time data processing technologies. Cloud-Native ETL: Cloud-native ETL solutions will provide organizations with scale, flexibility, and cost savings. Organizations embracing serverless architectures will minimize administrative tasks on infrastructure and increase their focus on data processing agility. Self-Service ETL: With the rise in automated ETL platforms, people with low/no technical knowledge can also implement ETL technologies to streamline their data processing. This will reduce the pressure on the engineering team to build pipelines and help businesses focus on performing analysis. Conclusion ETL pipelines form the foundation for organizations’ decision-making procedures. This step is essential to prepare raw data for storage and analytics. ETL solutions make it easier to do sophisticated analytics, optimize data processing, and promote end-user satisfaction. You must choose the best ETL tool to make your company’s most significant strategic decisions. Selecting the right ETL tool depends on your data integration needs, budget, and existing technology stack. The tools listed above represent some of the best options available in 2024, each with its unique strengths and features. Whether looking for a simple, no-code solution or a robust, enterprise-grade platform, an ETL tool on this list can meet your requirements and help you streamline your data integration process. FAQ on ETL tools What is ETL and its tools? ETL stands for Extract, Transform, Load. It’s a process used to move data from one place to another while transforming it into a useful format. Popular ETL tools include:1. LIKE.TG Data: Robust, enterprise-level.2. Pentaho Data Integration: Open-source, user-friendly.3. Apache Nifi: Good for real-time data flows.4. AWS Glue: Serverless ETL service. Is SQL an ETL tool? Not really. SQL is a language for managing and querying databases. While you can use SQL for the transformation part of ETL, it’s not an ETL tool. Which ETL tool is used most? It depends on the use case, but popular tools include LIKE.TG Data, Apache Nifi, and AWS Glue. What are ELT tools? ELT stands for Extract, Load, Transform. It’s like ETL, but you load the data first and transform it into the target system. Tools for ELT include LIKE.TG Data, Azure Data Factory, Matillion, Apache Airflow, and IBM DataStage
 MongoDB to Snowflake: 3 Easy Methods
MongoDB to Snowflake: 3 Easy Methods
var source_destination_email_banner = 'true'; Organizations often need to integrate data from various sources to gain valuable insights. One common scenario is transferring data from a NoSQL database like MongoDB to a cloud data warehouse like Snowflake for advanced analytics and business intelligence. However, this process can be challenging, especially for those new to data engineering. In this blog post, we’ll explore three easy methods to seamlessly migrate data from MongoDB to Snowflake, ensuring a smooth and efficient data integration process. Mongodb realtime replication to Snowflake ensures that data is consistently synchronized between MongoDB and Snowflake databases. Due to MongoDB’s schemaless nature, it becomes important to move the data to a warehouse-like Snowflake for meaningful analysis. In this article, we will discuss the different methods to migrate MongoDB to Snowflake. Note: The MongoDB snowflake connector offers a solution for real-time data synchronization challenges many organizations face. Methods to replicate MongoDB to Snowflake There are three popular methods to perform MongoDB to Snowflake ETL: Method 1: Using LIKE.TG Data to Move Data from MongoDB to Snowflake LIKE.TG , an official Snowflake Partner for Data Integration, simplifies the process of data transfer from MongoDB to Snowflake for free with its robust architecture and intuitive UI. You can achieve data integration without any coding experience and absolutely no manual interventions would be required during the whole process after the setup. GET STARTED WITH LIKE.TG FOR FREE Method 2: Writing Custom Scripts to Move Data from MongoDB to Snowflake This is a simple 4-step process to move data from MongoDB to Snowflake. It starts with extracting data from MongoDB collections and ends with copying staged files to the Snowflake table. This method of moving data from MongoDB to Snowflake has significant advantages but suffers from a few setbacks as well. Method 3: Using Native Cloud Tools and Snowpipe for MongoDB to Snowflake In this method, we’ll leverage native cloud tools and Snowpipe, a continuous data ingestion service, to load data from MongoDB into Snowflake. This approach eliminates the need for a separate ETL tool, streamlining the data transfer process. Introduction to MongoDB MongoDB is a popular NoSQL database management system designed for flexibility, scalability, and performance in handling unstructured or semistructured data. This document-oriented database presents a view wherein data is stored as flexible JSON-like documents instead of the traditional table-based relational databases. Data in MongoDB is stored in collections, which contain documents. Each document may have its own schema, which provides for dynamic and schema-less data storage. It also supports rich queries, indexing, and aggregation. Key Use Cases Real-time Analytics: You can leverage its aggregation framework and indexing capabilities to handle large volumes of data for real-time analytics and reporting. Personalization/Customization: It can efficiently support applications that require real-time personalization and recommendation engines by storing and querying user behavior and preferences. Introduction to Snowflake Snowflake is a fully managed service that provides customers with near-infinite scalability of concurrent workloads to easily integrate, load, analyze, and securely share their data. Its common applications include data lakes, data engineering, data application development, data science, and secure consumption of shared data. Snowflake’s unique architecture natively integrates computing and storage. This architecture enables you to virtually enable your users and data workloads to access a single copy of your data without any detrimental effect on performance. With Snowflake, you can seamlessly run your data solution across multiple regions and Clouds for a consistent experience. Snowflake makes it possible by abstracting the complexity of underlying Cloud infrastructures. Advantages of Snowflake Scalability: Using Snowflake, you can automatically scale the compute and storage resources to manage varying workloads without any human intervention. Supports Concurrency: Snowflake delivers high performance when dealing with multiple users supporting mixed workloads without performance degradation. Efficient Performance: You can achieve optimized query performance through the unique architecture of Snowflake, with particular techniques applied in columnar storage, query optimization, and caching. Migrate from MongoDB to SnowflakeGet a DemoTry itMigrate from MongoDB to BigQueryGet a DemoTry itMigrate from MongoDB to RedshiftGet a DemoTry it Understanding the Methods to Connect MongoDB to Snowflake These are the methods you can use to move data from MongoDB to Snowflake: Method 1: Using LIKE.TG Data to Move Data from MongoDB to Snowflake Method 2: Writing Custom Scripts to Move Data from MongoDB to Snowflake Method 3: Using Native Cloud Tools and Snowpipe for MongoDB to Snowflake Method 1: Using LIKE.TG Data to Move Data from MongoDB to Snowflake You can use LIKE.TG Data to effortlessly move your data from MongoDB to Snowflake in just two easy steps. Go through the detailed illustration provided below of moving your data using LIKE.TG to ease your work. Learn more about LIKE.TG Step 1: Configure MongoDB as a Source LIKE.TG supports 150+ sources, including MongoDB. All you need to do is provide us with acces to your database. Step 1.1: Select MongoDB as the source. Step 1.2: Provide Credentials to MongoDB – You need to provide details like Hostname, Password, Database Name and Port number so that LIKE.TG can access your data from the database. Step 1.3: Once you have filled in the required details, you can enable the Advanced Settings options that LIKE.TG provides. Once done, Click on Test and Continue to test your connection to the database. Step 2: Configure Snowflake as a Destination After configuring your Source, you can select Snowflake as your destination. You need to have an active Snowflake account for this. Step 2.1: Select Snowflake as the Destination. Step 2.2: Enter Snowflake Configuration Details – You can enter the Snowflake Account URL that you obtained. Also, Database User, Database Password, Database Name, and Database Schema. Step 2.3: You can now click on Save Destination. After the connection has been successfully established between the source and the destination, data will start flowing automatically. That’s how easy LIKE.TG makes it for you. With this, you have successfully set up MongoDB to Snowflake Integration using LIKE.TG Data. Learn how to set up MongoDB as a source. Learn how to set up Snowflake as a destination. Here are a few advantages of using LIKE.TG : Easy Setup and Implementation– LIKE.TG is a self-serve, managed data integration platform. You can cut down your project timelines drastically as LIKE.TG can help you move data from SFTP/FTP to Snowflake in minutes. Transformations – LIKE.TG provides preload transformations through Python code. It also allows you to run transformation code for each event in the pipelines you set up. You need to edit the event object’s properties received in the transform method as a parameter to carry out the transformation. LIKE.TG also offers drag-and-drop transformations like Date and Control Functions, JSON, and Event Manipulation to name a few. These can be configured and tested before putting them to use. Connectors – LIKE.TG supports 150+ integrations to SaaS platforms, files, databases, analytics, and BI tools. It supports various destinations including Google BigQuery, Amazon Redshift, Snowflake Data Warehouses; Amazon S3 Data Lakes; and MySQL, MongoDB, TokuDB, DynamoDB, and PostgreSQL databases to name a few. 150+ Pre-built integrations– In addition to SFTP/FTP, LIKE.TG can bring data from150+ other data sourcesinto Snowflake in real-time. This will ensure that LIKE.TG is the perfect companion for your business’s growing data integration needs. Complete Monitoring and Management– In case the FTP server or Snowflake data warehouse is not reachable, LIKE.TG will re-attempt data loads in a set instance ensuring that you always have accurate, up-to-date data in Snowflake. 24×7 Support– To ensure that you get timely help, LIKE.TG has a dedicated support team to swiftly join data has a dedicated support team that is available 24×7 to ensure that you are successful with your project. Simplify your Data Analysis with LIKE.TG today! SIGN UP HERE FOR A 14-DAY FREE TRIAL! Method 2: Writing Custom Scripts to Move Data from MongoDB to Snowflake Below is a quick snapshot of the broad framework to move data from MongoDB to Snowflake using custom code. The steps are: Step 1:Extracting data from MongoDB Collections Step 2: Optional Data Type conversions and Data Formatting Step 3: Staging Data Files Step 4: Copying Staged Files to Snowflake Table Step 5: Migrating to Snowflake Let’s take a detailed look at all the required steps for MongoDB Snowflake Integration: Migrate your data seamlessly [email protected]"> No credit card required Step 1:Extracting data from MongoDB Collections mongoexport is the utility coming with MongoDB which can be used to create JSON or CSV export of the data stored in any MongoDB collection. The following points are to be noted while using mongoexport : mongoexport should be running directly in the system command line, not from the Mongo shell (the mongo shell is the command-line tool used to interact with MongoDB) That the connecting user should have at least the read role on the target database. Otherwise, a permission error will be thrown. mongoexport by default uses primary read (direct read operations to the primary member in a replica set) as the read preference when connected to mongos or a replica set. Also, note that the default read preference which is “primary read” can be overridden using the –readPreference option Below is an example showing how to export data from the collection named contact_coln to a CSV file in the location /opt/exports/csv/col_cnts.csv mongoexport --db users --collection contact_coln --type=csv --fields empl_name,empl_address --out /opt/exports/csv/empl_contacts.csv To export in CSV format, you should specify the column names in the collection to be exported. The above example specifies the empl_name and empl_address fields to export. The output would look like this: empl_name, empl_address Prasad, 12 B street, Mumbai Rose, 34544 Mysore You can also specify the fields to be exported in a file as a line-separated list of fields to export – with one field per line. For example, you can specify the emplyee_name and employee_address fields in a file empl_contact_fields.txt : empl_name, empl_address Then, applying the –fieldFile option, define the fields to export with the file: mongoexport --db users --collection contact_coln --type=csv --fieldFile empl_contact_fields.txt --out /opt/backups/emplyee_contacts.csv Exported CSV files will have field names as a header by default. If you don’t want a header in the output file,–noHeaderLine option can be used. As in the above example –fields can be used to specify fields to be exported. It can also be used to specify nested fields. Suppose you have post_code filed with employee_address filed, it can be specified as employee_address.post_code Incremental Data Extract From MongoDB So far we have discussed extracting an entire MongoDB collection. It is also possible to filter the data while extracting from the collection by passing a query to filter data. This can be used for incremental data extraction. –query or -q is used to pass the query.For example, let’s consider the above-discussed contacts collection. Suppose the ‘updated_time’ field in each document stores the last updated or inserted Unix timestamp for that document. mongoexport -d users -c contact_coln -q '{ updated_time: { $gte: 154856788 } }' --type=csv --fieldFile employee_contact_fields.txt --out exportdir/emplyee_contacts.csv The above command will extract all records from the collection with updated_time greater than the specified value,154856788. You should keep track of the last pulled updated_time separately and use that value while fetching data from MongoDB each time. Step 2: Optional Data Type conversions and Data Formatting Along with the application-specific logic to be applied while transferring data, the following are to be taken care of when migrating data to Snowflake. Snowflake can support many of the character sets including UTF-8. For the full list of supported encodings please visit here. If you have worked with cloud-based data warehousing solutions before, you might have noticed that most of them lack support constraints and standard SQL constraints like UNIQUE, PRIMARY KEY, FOREIGN KEY, NOT NULL. However, keep in mind that Snowflake supports most of the SQL constraints. Snowflake data types cover all basic and semi-structured types like arrays. It also has inbuilt functions to work with semi-structured data. The below list shows Snowflake data types compatible with the various MongoDB data types. As you can see from this table of MongoDB vs Snowflake data types, while inserting data, Snowflake allows almost all of the date/time formats. You can explicitly specify the format while loading data with the help of the File Format Option. We will discuss this in detail later. The full list of supported date and time formats can be found here. Step 3: Staging Data Files If you want to insert data into a Snowflake table, the data should be uploaded to online storage like S3. This process is called staging. Generally, Snowflake supports two types of stages – internal and external. Internal Stage For every user and table, Snowflake will create and allocate a staging location that is used by default for staging activities and those stages are named using some conventions as mentioned below. Note that is also possible to create named internal stages. The user stage is named ‘@~’ The name of the table stage is the name of the table. The user or table stages can’t be altered or dropped. It is not possible to set file format options in the default user or table stages. Named internal stages can be created explicitly using SQL statements. While creating named internal stages, file format, and other options can be set which makes loading data to the table very easy with minimal command options. SnowSQL comes with a lightweight CLI client which can be used to run commands like DDLs or data loads. This is available in Linux/Mac/Windows. Read more about the tool and options here. Below are some example commands to create a stage: Create a names stage: create or replace stage my_mongodb_stage copy_options = (on_error='skip_file') file_format = (type = 'CSV' field_delimiter = '|' skip_header = 2); The PUT command is used to stage data files to an internal stage. The syntax is straightforward – you only need to specify the file path and stage name : PUT file://path_to_file/filename internal_stage_name Eg: Upload a file named emplyee_contacts.csv in the /tmp/mongodb_data/data/ directory to an internal stage named mongodb_stage put file:////tmp/mongodb_data/data/emplyee_contacts.csv @mongodb_stage; There are many configurations to be set to maximize data load spread while uploading the file like the number of parallelisms, automatic compression of data files, etc. More information about those options is listed here. External Stage AWS and Azure are the industry leaders in the public cloud market. It does not come as a surprise that Snowflake supports both Amazon S3 and Microsoft Azure for external staging locations. If the data is in S3 or Azure, all you need to do is create an external stage to point that and the data can be loaded to the table. To create an external stage on S3, IAM credentials are to be specified. If the data in S3 is encrypted, encryption keys should also be given. create or replace stage mongod_ext_stage url='s3://snowflake/data/mongo/load/files/' credentials=(aws_key_id='181a233bmnm3c' aws_secret_key='a00bchjd4kkjx5y6z'); encryption=(master_key = 'e00jhjh0jzYfIjka98koiojamtNDwOaO8='); Data to the external stage can be uploaded using respective cloud web interfaces or provided SDKs or third-party tools. Step 4: Copying Staged Files to Snowflake Table COPY INTO is the command used to load data from the stage area into the Snowflake table. Compute resources needed to load the data are supplied by virtual warehouses and the data loading time will depend on the size of the virtual warehouses Eg: To load from a named internal stage copy into mongodb_internal_table from @mngodb_stage; To load from the external stage :(Here only one file is specified) copy into mongodb_external_stage_table from @mongodb_ext_stage/tutorials/dataloading/employee_contacts_ext.csv; To copy directly from an external location without creating a stage: copy into mongodb_table from s3://mybucket/snow/mongodb/data/files credentials=(aws_key_id='$AWS_ACCESS_KEY_ID' aws_secret_key='$AWS_SECRET_ACCESS_KEY') encryption=(master_key = 'eSxX0jzYfIdsdsdsamtnBKOSgPH5r4BDDwOaO8=') file_format = (format_name = csv_format); The subset of files can be specified using patterns copy into mongodb_table from @mongodb_stage file_format = (type = 'CSV') pattern='.*/.*/.*[.]csv[.]gz'; Some common format options used in COPY command for CSV format : COMPRESSION – Compression used for the input data files. RECORD_DELIMITER – The character used as records or lines separator FIELD_DELIMITER -Character used for separating fields in the input file. SKIP_HEADER – Number of header lines to skip while loading data. DATE_FORMAT – Used to specify the date format TIME_FORMAT – Used to specify the time format The full list of options is given here. Download the Cheatsheet on How to Set Up ETL to Snowflake Learn the best practices and considerations for setting up high-performance ETL to Snowflake Step 5: Migrating to Snowflake While discussing data extraction from MongoDB both full and incremental methods are considered. Here, we will look at how to migrate that data into Snowflake effectively. Snowflake’s unique architecture helps to overcome many shortcomings of existing big data systems. Support for row-level updates is one such feature. Out-of-the-box support for the row-level updates makes delta data load to the Snowflake table simple. We can extract the data incrementally, load it into a temporary table and modify records in the final table as per the data in the temporary table. There are three popular methods to update the final table with new data after new data is loaded into the intermediate table. Update the rows in the final table with the value in a temporary table and insert new rows from the temporary table into the final table. UPDATE final_mongodb_table t SET t.value = s.value FROM intermed_mongdb_table in WHERE t.id = in.id; INSERT INTO final_mongodb_table (id, value) SELECT id, value FROM intermed_mongodb_table WHERE NOT id IN (SELECT id FROM final_mongodb_table); 2. Delete all rows from the final table which are also present in the temporary table. Then insert all rows from the intermediate table to the final table. DELETE .final_mogodb_table f WHERE f.id IN (SELECT id from intermed_mongodb_table); INSERT final_mongodb_table (id, value) SELECT id, value FROM intermed_mongodb_table; 3. MERGE statement – Using a single MERGE statement both inserts and updates can be carried out simultaneously. We can use this option to apply changes to the temporary table. MERGE into final_mongodb_table t1 using tmp_mongodb_table t2 on t1.key = t2.key WHEN matched then update set value = t2.value WHEN not matched then INSERT (key, value) values (t2.key, t2.value); Limitations of using Custom Scripts to Connect MongoDB to Snowflake Even though the manual method will get your work done but you might face some difficulties while doing it. I have listed below some limitations that might hinder your data migration process: If you want to migrate data from MongoDB to Snowflake in batches, then this approach works decently well. However, if you are looking for real-time data availability, this approach becomes extremely tedious and time-consuming. With this method, you can only move data from one place to another, but you cannot transform the data when in transit. When you write code to extract a subset of data, those scripts often break as the source schema keeps changing or evolving. This can result in data loss. The method mentioned above has a high scope of errors. This might impact Snowflake’s availability and accuracy of data. Method 3: Using Native Cloud Tools and Snowpipe for MongoDB to Snowflake Snowpipe, provided by Snowflake, enables a shift from the traditional scheduled batch loading jobs to a more dynamic approach. It supersedes the conventional SQL COPY command, facilitating near real-time data availability. Essentially, Snowpipe imports data into a staging area in smaller increments, working in tandem with your cloud provider’s native services, such as AWS or Azure. For illustration, consider these scenarios for each cloud provider, detailing the integration of your platform’s infrastructure and the transfer of data from MongoDB to a Snowflake warehouse: AWS: Utilize a Kinesis delivery stream to deposit MongoDB data into an S3 bucket. With an active SNS system, the associated successful run ID can be leveraged to import data into Snowflake using Snowpipe. Azure: Activate Snowpipe with an Event Grid message corresponding to Blob storage events. Your MongoDB data is initially placed into an external Azure stage. Upon creating a blob storage event message, Snowpipe is alerted via Event Grid when the data is primed for Snowflake insertion. Subsequently, Snowpipe transfers the queued files into a pre-established table in Snowflake. For comprehensive guidance, Snowflake offers a detailed manual on the setup. Limitations of Using Native Cloud Tools and Snowpipe A deep understanding of NoSQL databases, Snowflake, and cloud services is crucial. Troubleshooting in a complex data pipeline environment necessitates significant domain knowledge, which may be challenging for smaller or less experienced data teams. Long-term management and ownership of the approach can be problematic, as the resources used are often controlled by teams outside the Data department. This requires careful coordination with other engineering teams to establish clear ownership and ongoing responsibilities. The absence of native tools for applying schema to NoSQL data presents difficulties in schematizing the data, potentially reducing its value in the data warehouse. MongoDB to Snowflake: Use Cases Snowflake’s system supports JSON natively, which is central to MongoDB’s document model. This allows direct loading of JSON data into Snowflake without needing to convert it into a fixed schema, eliminating the need for an ETL pipeline and concerns about evolving data structures. Snowflake’s architecture is designed for scalability and elasticity online. It can handle large volumes of data at varying speeds without resource conflicts with analytics, supporting micro-batch loading for immediate data analysis. Scaling up a virtual warehouse can speed up data loading without causing downtime or requiring data redistribution. Snowflake’s core is a powerful SQL engine that works seamlessly with BI and analytics tools. Its SQL capabilities extend beyond relational data, enabling access to MongoDB’s JSON data, with its variable schema and nested structures, through SQL. Snowflake’s extensions and the creation of relational views make this JSON data readily usable with SQL-based tools. Additional Resources for MongoDB Integrations and Migrations Stream data from mongoDB Atlas to BigQuery Move Data from MongoDB to MySQL Connect MongoDB to Tableau Sync Data from MongoDB to PostgreSQL Move Data from MongoDB to Redshift Conclusion In this blog we have three methods using which you can migrate your data from MongoDB to Snowflake. However, the choice of migration method can impact the process’s efficiency and complexity. Using custom scripts or Snowpipe for data ingestion may require extensive manual effort, face challenges with data consistency and real-time updates, and demand specialized technical skills. For using the Native Cloud Tools, you will need a deep understanding of NoSQL databases, Snowflake, and cloud services. Moreover, troubleshooting can also be troublesome in such an environment. On the other hand, leveraging LIKE.TG simplifies and automates the migration process by providing a user-friendly interface and pre-built connectors. VISIT OUR WEBSITE TO EXPLORE LIKE.TG Want to take LIKE.TG for a spin? SIGN UP to explore a hassle-free data migration from MongoDB to Snowflake. You can also have a look at the unbeatablepricingthat will help you choose the right plan for your business needs. Share your experience of migrating data from MongoDB to Snowflake in the comments section below! FAQs to migrate from MongoDB to Snowflake 1. Does MongoDB work with Snowflake? Yes, MongoDB can work with Snowflake through data integration and migration processes. 2. How do I migrate a database to a Snowflake? To migrate a database to Snowflake:1. Extract data from the source database using ETL tools or scripts.2. Load the extracted data into Snowflake using Snowflake’s data loading utilities or ETL tools, ensuring compatibility and data integrity throughout the process. 3. Can Snowflake handle NoSQL? While Snowflake supports semi-structured data such as JSON, Avro, and Parquet, it is not designed to directly manage NoSQL databases. 4. Which SQL is used in Snowflake? Snowflake uses ANSI SQL (SQL:2003 standard) for querying and interacting with data.
 Replicating data from MySQL to BigQuery: 2 Easy Methods
Replicating data from MySQL to BigQuery: 2 Easy Methods
With the BigQuery MySQL Connector, users can perform data analysis on MySQL data stored in BigQuery without the need for complex data migration processes. With MySQL BigQuery integration, organizations can leverage the scalability and power of BigQuery for handling large datasets stored in MySQL.Migrate MySQL to BigQuery can be a complex undertaking, necessitating thorough testing and validation to minimize downtime and ensure a smooth transition. This blog will provide 2 easy methods to connect MySQL to BigQuery in real time. The first method uses LIKE.TG ’s automated Data Pipeline to set up this connection while the second method involves writing custom ETL Scripts to perform this data transfer from MySQL to BigQuery. Read along and decide which method suits you the best! Methods to Connect MySQL to BigQuery Following are the 2 methods using which you can set up your MySQL to BigQuery integration: Method 1: Using LIKE.TG Data to Connect MySQL to BigQuery Method 2: Manual ETL Process to Connect MySQL to BigQuery Method 1: Using LIKE.TG Data to Connect MySQL to BigQuery LIKE.TG is the only real-time ELT No-code Data Pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. With integration with 150+ Data Sources (40+ free sources), we help you not only export data from sources load data to the destinations but also transform enrich your data, make it analysis-ready. Get Started with LIKE.TG for Free With a ready-to-use Data Integration Platform, LIKE.TG , you can easily move data from MySQL to BigQuery with just 2 simple steps. This does not need you to write any code and will provide you with an error-free, fully managed setup to move data in minutes. Step 1: Connect and configure your MySQL database. ClickPIPELINESin theNavigation Bar. Click+ CREATEin thePipelines List View. In theSelect Source Typepage, select the MySQL as your source. In theConfigure your MySQL Sourcepage, specify the connection settings for your MySQL Source. Step 2: Choose BigQuery as your Destination ClickDESTINATIONSin theNavigation Bar. Click+ CREATEin theDestinations List View. InAdd Destinationpage selectGoogleBigQueryas the Destination type. In theConfigure your GoogleBigQuery Warehousepage, specify the following details: It is that simple. While you relax, LIKE.TG will fetch the data and send it to your destination Warehouse. Instead of building a lot of these custom connections, ourselves, LIKE.TG Data has been really flexible in helping us meet them where they are. – Josh Kennedy, Head of Data and Business Systems In addition to this, LIKE.TG lets you bring data from a wide array of sources – Cloud Apps, Databases, SDKs, and more. You can check out the complete list of available integrations. SIGN UP HERE FOR A 14-DAY FREE TRIAL Method 2: Manual ETL Process to Connect MySQL to BigQuery The manual method of connecting MySQL to BigQuery involves writing custom ETL scripts to set up this data transfer process. This method can be implemented in 2 different forms: Full Dump and Load Incremental Dump and Load 1. Full Dump and Load This approach is relatively simple, where complete data from the source MySQL table is extracted and migrated to BigQuery. If the target table already exists, drop it and create a new table ( Or delete complete data and insert newly extracted data). Full Dump and Load is the only option for the first-time load even if the incremental load approach is used for recurring loads. The full load approach can be followed for relatively small tables even for further recurring loads. You can also check out MySQL to Redshift integration. The high-level steps to be followed to replicate MySQL to BigQuery are: Step 1: Extract Data from MySQL Step 2: Clean and Transform the Data Step 3: Upload to Google Cloud Storage(GCS) Step 4: Upload to the BigQuery Table from GCS Let’s take a detailed look at each step to migrate sqlite to mariadb. Step 1: Extract Data from MySQL There are 2 popular ways to extract data from MySQL – using mysqldump and using SQL query. Extract data using mysqldump Mysqldump is a client utility coming with Mysql installation. It is mainly used to create a logical backup of a database or table. Here, is how it can be used to extract one table: mysqldump -u <db_username> -h <db_host> -p db_name table_name > table_name.sql Here output file table_name.sql will be in the form of insert statements like INSERT INTO table_name (column1, column2, column3, ...) VALUES (value1, value2, value3, ...); This output has to be converted into a CSV file. You have to write a small script to perform this. Here is a well-accepted python library doing the same – mysqldump_to_csv.py Alternatively, you can create a CSV file using the below command. However, this option works only when mysqldump is run on the same machine as the mysqld server which is not the case normally. mysqldump -u [username] -p -t -T/path/to/directory [database] --fields-terminated-by=, Extract Data using SQL query MySQL client utility can be used to run SQL commands and redirect output to file. mysql -B -u user database_name -h mysql_host -e "select * from table_name;" > table_name_data_raw.txt Further, it can be piped with text editing utilities like sed or awk to clean and format data. Example: mysql -B -u user database_name -h mysql_host -e "select * from table_name;" | sed "s/'/'/;s/t/","/g;s/^/"/;s/$/"/;s/n//g" > table_name_data.csv Step 2: Clean and Transform the Data Apart from transforming data for business logic, there are some basic things to keep in mind: BigQuery expects CSV data to be UTF-8 encoded. BigQuery does not enforce Primary Key and unique key constraints. ETL process has to take care of that. Column types are slightly different. Most of the types have either equivalent or convertible types. Here is a list of common data types. Fortunately, the default date format in MySQL is the same, YYYY-MM-DD. Hence, while taking mysqldump there is no need to do any specific changes for this. If you are using a string field to store date and want to convert to date while moving to BigQuery you can use STR_TO_DATE function.DATE value must be dash(-) separated and in the form YYYY-MM-DD (year-month-day). You can visit theirofficial page to know more about BigQuery data types. Syntax : STR_TO_DATE(str,format) Example : SELECT STR_TO_DATE('31,12,1999','%d,%m,%Y'); Result : 1999-12-31 The hh:mm: ss (hour-minute-second) portion of the timestamp must use a colon (:) separator. Make sure text columns are quoted if it can potentially have delimiter characters. Step 3: Upload to Google Cloud Storage(GCS) Gsutil is a command-line tool for manipulating objects in GCS. It can be used to upload files from different locations to your GCS bucket. To copy a file to GCS: gsutil cp table_name_data.csv gs://my-bucket/path/to/folder/ To copy an entire folder: gsutil cp -r dir gs://my-bucket/path/to/parent/ If the files are present in S3, the same command can be used to transfer to GCS. gsutil cp -R s3://bucketname/source/path gs://bucketname/destination/path Storage Transfer Service Storage Transfer Service from Google cloud is another option to upload files to GCS from S3 or other online data sources like HTTP/HTTPS location. Destination or sink is always a Cloud Storage bucket. It can also be used to transfer data from one GCS bucket to another. This service is extremely handy when comes to data movement to GCS with support for: Schedule one-time or recurring data transfer. Delete existing objects in the destination if no corresponding source object is present. Deletion of source object after transferring. Periodic synchronization between source and sink with advanced filters based on file creation dates, file name, etc. Upload from Web Console If you are uploading from your local machine, web console UI can also be used to upload files to GCS. Here are the steps to upload a file to GCS with screenshots. Login to your GCP account. In the left bar, click Storage and go to Browser. 2. Select the GCS bucket you want to upload the file.Here the bucket we are using is test-data-LIKE.TG . Click on the bucket. 3. On the bucket details page below, click the upload files button and select file from your system. 4. Wait till the upload is completed. Now, the uploaded file will be listed in the bucket: Step 4: Upload to the BigQuery Table from GCS You can use the bq command to interact with BigQuery. It is extremely convenient to upload data to the table from GCS.Use the bq load command, and specify CSV as the source_format. The general syntax of bq load: bq --location=[LOCATION] load --source_format=[FORMAT] [DATASET].[TABLE] [PATH_TO_SOURCE] [SCHEMA] [LOCATION] is your location. This is optional.[FORMAT] is CSV.[DATASET] is an existing dataset.[TABLE] is the name of the table into which you’re loading data.[PATH_TO_SOURCE] is a fully-qualified Cloud Storage URI.[SCHEMA] is a valid schema. The schema can be a local JSON file or inline.– autodetect flag also can be used instead of supplying a schema definition. There are a bunch of options specific to CSV data load : To see full list options visit Bigquery documentation on loading data cloud storage CSV, visit here. Following are some example commands to load data: Specify schema using a JSON file: bq --location=US load --source_format=CSV mydataset.mytable gs://mybucket/mydata.csv ./myschema.json If you want schema auto-detected from the file: bq --location=US load --autodetect --source_format=CSV mydataset.mytable gs://mybucket/mydata.csv If you are writing to the existing table, BigQuery provides three options – Write if empty, Append to the table, Overwrite table. Also, it is possible to add new fields to the table while uploading data. Let us see each with an example. To overwrite the existing table: bq --location=US load --autodetect --replace --source_format=CSV mydataset.mytable gs://mybucket/mydata.csv To append to an existing table: bq --location=US load --autodetect --noreplace --source_format=CSV mydataset.mytable gs://mybucket/mydata.csv ./myschema.json To add a new field to the table. Here new schema file with an extra field is given : bq --location=asia-northeast1 load --noreplace --schema_update_option=ALLOW_FIELD_ADDITION --source_format=CSV mydataset.mytable gs://mybucket/mydata.csv ./myschema.json 2. Incremental Dump and Load In certain use cases, loading data once from MySQL to BigQuery will not be enough. There might be use cases where once initial data is extracted from the source, we need to keep the target table in sync with the source. For a small table doing a full data dump every time might be feasible but if the volume data is higher, we should think of a delta approach. The following steps are used in the Incremental approach to connect MySQL to Bigquery: Step 1: Extract Data from MySQL Step 2: Update Target Table in BigQuery Step 1: Extract Data from MySQL For incremental data extraction from MySQL use SQL with proper predicates and write output to file. mysqldump cannot be used here as it always extracts full data. Eg: Extracting rows based on the updated_timestamp column and converting to CSV. mysql -B -u user database_name -h mysql_host -e "select * from table_name where updated_timestamp < now() and updated_timestamp >'#max_updated_ts_in_last_run#'"| sed "s/'/'/;s/t/","/g;s/^/"/;s/$/"/;s/n//g" > table_name_data.csv Note: In case of any hard delete happened in the source table, it will not be reflected in the target table. Step 2: Update Target Table in BigQuery First, upload the data into a staging table to upsert newly extracted data to the BigQuery table. This will be a full load. Please refer full data load section above. Let’s call it delta_table. Now there are two approaches to load data to the final table: Update the values existing records in the final table and insert new rows from the delta table which are not in the final table. UPDATE data_set.final_table t SET t.value = s.value FROM data_set.delta_table s WHERE t.id = s.id; INSERT data_set.final_table (id, value) SELECT id, value FROM data_set.delta_table WHERE NOT id IN (SELECT id FROM data_set.final_table); 2. Delete rows from the final table which are present in the delta table. Then insert all rows from the delta table to the final table. DELETE data_set.final_table f WHERE f.id IN (SELECT id from data_set.delta_table); INSERT data_set.final_table (id, value) SELECT id, value FROM data_set.delta_table; Disadvantages of Manually Loading Data Manually loading data from MySQL to BigQuery presents several drawbacks: Cumbersome Process: While custom code suits one-time data movements, frequent updates become burdensome manually, leading to inefficiency and bulkiness. Data Consistency Issues: BigQuery lacks guaranteed data consistency for external sources, potentially causing unexpected behavior during query execution amidst data changes. Location Constraint: The data set’s location must align with the Cloud Storage Bucket’s region or multi-region, restricting flexibility in data storage. Limitation with CSV Format: CSV files cannot accommodate nested or repeated data due to format constraints, limiting data representation possibilities. File Compression Limitation: Mixing compressed and uncompressed files in the same load job using CSV format is not feasible, adding complexity to data loading tasks. File Size Restriction: The maximum size for a gzip file in CSV format is capped at 4 GB, potentially limiting the handling of large datasets efficiently. What Can Be Migrated From MySQL To BigQuery? Since the 1980s, MySQL has been the most widely used open-source relational database management system (RDBMS), with businesses of all kinds using it today. MySQL is fundamentally a relational database. It is renowned for its dependability and speedy performance and is used to arrange and query data in systems of rows and columns. Both MySQL and BigQuery use tables to store their data. When you migrate a table from MySQL to BigQuery, it is stored as a standard, or managed, table. Both MySQL and BigQuery employ SQL, but they accept distinct data types, therefore you’ll need to convert MySQL data types to BigQuery equivalents. Depending on the data pipeline you utilize, there are several options for dealing with this. Once in BigQuery, the table is encrypted and kept in Google’s warehouse. Users may execute complicated queries or accomplish any BigQuery-enabled job. The Advantages of Connecting MySQL To BigQuery BigQuery is intended for efficient and speedy analytics, and it does so without compromising operational workloads, which you will most likely continue to manage in MySQL. It improves workflows and establishes a single source of truth. Switching between platforms can be difficult and time-consuming for analysts. Updating BigQuery with MySQL ensures that both data storage systems are aligned around the same source of truth and that other platforms, whether operational or analytical, are constantly bringing in the right data. BigQuery increases data security. By replicating data from MySQL to BigQuery, customers avoid the requirement to provide rights to other data engineers on operational systems. BigQuery handles Online Analytical Processing (OLAP), whereas MySQL is designed for Online Transaction Processing (OLTP). Because it is a cost-effective, serverless, and multi-cloud data warehouse, BigQuery can deliver deeper data insights and aid in the conversion of large data into useful insights. Conclusion The article listed 2 methods to set up your BigQuery MySQL integration. The first method relies on LIKE.TG ’s automated Data Pipeline to transfer data, while the second method requires you to write custom scripts to perform ETL processes from MySQL to BigQuery. Complex analytics on data requires moving data to Data Warehouses like BigQuery. It takes multiple steps to extract data, clean it and upload it. It requires real effort to ensure there is no data loss at each stage of the process, whether it happens due to data anomalies or type mismatches. Visit our Website to Explore LIKE.TG Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite first hand. Check out LIKE.TG pricing to choose the best plan for your organization. Share your understanding of connecting MySQL to BigQuery in the comments section below!
 Oracle to Snowflake: Data Migration in 2 Easy Methods
Oracle to Snowflake: Data Migration in 2 Easy Methods
var source_destination_email_banner = 'true'; Migrating from Oracle to Snowflake? This guide outlines two straightforward methods to move your data. Learn how to leverage Snowflake’s cloud architecture to access insights from your Oracle databases.Ultimately, you can choose the best of both methods based on your business requirements. Read along to learn how to migrate data seamlessly from Oracle to Snowflake. Overview of Oracle Oracle Database is a robust relational database management system (RDBMS) known for its scalability, reliability, and advanced features like high availability and security. Oracle offers an integrated portfolio of cloud services featuring IaaS, PaaS, and SaaS, posing competition to big cloud providers. The company also designs and markets enterprise software solutions in the areas of ERP, CRM, SCM, and HCM, addressing a wide range of industries such as finance, health, and telecommunication institutions. Overview of Snowflake Snowflake is a cloud-based data warehousing platform designed for modern data analytics and processing. Snowflake separates compute, storage, and services. Therefore, they may scale independently with a SQL data warehouse for querying and analyzing structured and semi-structured data stored in Amazon S3 or Azure Blob Storage. Advantages of Snowflake Scalability: Using Snowflake, you can automatically scale the compute and storage resources to manage varying workloads without any human intervention. Supports Concurrency: Snowflake delivers high performance when dealing with multiple users supporting mixed workloads without performance degradation. Efficient Performance: You can achieve optimized query performance through the unique architecture of Snowflake, with particular techniques applied in columnar storage, query optimization, and caching. Why Choose Snowflake over Oracle? Here, I have listed some reasons why Snowflake is chosen over Oracle. Scalability and Flexibility: Snowflake is intrinsically designed for the cloud to deliver dynamic scalability with near-zero manual tuning or infrastructure management. Horizontal and vertical scaling can be more complex and expensive in traditional Oracle on-premises architecture. Concurrency and Performance: Snowflake’s architecture supports automatic and elastic scaling, ensuring consistent performance even under heavy workloads. Whereas Oracle’s monolithic architecture may struggle with scalability and concurrency challenges as data volumes grow. Ease of Use: Snowflake’s platform is known for its simplicity and ease of use. Although quite robust, Oracle normally requires specialized skills and resources in configuration, management, and optimization. Common Challenges of Migration from Oracle to Snowflake Let us also discuss what are the common challenges you might face while migrating your data from Oracle to Snowflake. Architectural Differences: Oracle has a traditional on-premises architecture, while Snowflake has a cloud-native architecture. This makes the adaptation of existing applications and workflows developed for one environment into another quite challenging. Compatibility Issues: There are differences in SQL dialects, data types, and procedural languages between Oracle and Snowflake that will have to be changed in queries, scripts, and applications to be migrated for compatibility and optimal performance. Performance Tuning: Optimizing performance in Snowflake to Oracle’s performance levels at a minimum requires knowledge of Snowflake’s capabilities and the tuning configurations it offers, among many other special features such as clustering keys and auto-scaling. Integrate Oracle with Snowflake in a hassle-free manner. Method 1: Using LIKE.TG Data to Set up Oracle to Snowflake Integration Using LIKE.TG Data, a No-code Data Pipeline, you can directly transfer data from Oracle to Snowflake and other Data Warehouses, BI tools, or a destination of your choice in a completely hassle-free automated manner. Method 2: Manual ETL Process to Set up Oracle to Snowflake Integration In this method, you can convert your Oracle data to a CSV file using SQL plus and then transform it according to the compatibility. You then can stage the files in S3 and ultimately load them into Snowflake using the COPY command. This method can be time taking and can lead to data inconsistency. Get Started with LIKE.TG for Free Methods to Set up Oracle to Snowflake Integration There are many ways of loading data from Oracle to Snowflake. In this blog, you will be going to look into two popular ways. Also you can read our article on Snowflake Excel integration. In the end, you will have a good understanding of each of these two methods. This will help you to make the right decision based on your use case: Method 1: Using LIKE.TG Data to Set up Oracle to Snowflake Integration LIKE.TG Data, a No-code Data Pipeline, helps you directly transfer data from Oracle to Snowflake and other Data Warehouses, BI tools, or a destination of your choice in a completely hassle-free automated manner. The steps to load data from Oracle to Snowflake using LIKE.TG Data are as follow: Step 1: Configure Oracle as your Source Connect your Oracle account to LIKE.TG ’s platform. LIKE.TG has an in-built Oracle Integration that connects to your account within minutes. Log in to your LIKE.TG account, and in the Navigation Bar, click PIPELINES. Next, in the Pipelines List View, click + CREATE. On the Select Source Type page, select Oracle. Specify the required information in the Configure your Oracle Source page to complete the source setup. Step 2: Choose Snowflake as your Destination Select Snowflake as your destination and start moving your data. If you don’t already have a Snowflake account, read the documentation to know how to create one. Log in to your Snowflake account and configure your Snowflake warehouse by running this script. Next, obtain your Snowflake URL from your Snowflake warehouse by clicking on Admin > Accounts > LOCATOR. On your LIKE.TG dashboard, click DESTINATIONS > + CREATE. Select Snowflake as the destination in the Add Destination page. Specify the required details in the Configure your Snowflake Warehouse page. Click TEST CONNECTION > SAVE CONTINUE. With this, you have successfully set up Oracle to Snowflake Integration using LIKE.TG Data. For more details on Oracle to Snowflake integration, refer the LIKE.TG documentation: Learn how to set up Oracle as a source. Learn how to set up Snowflake as a destination. Here’s what the data scientist at Hornblower, a global leader in experiences and transportation, has to say about LIKE.TG Data. Data engineering is like an orchestra where you need the right people to play each instrument of their own, but LIKE.TG Data is like a band on its own. So, you don’t need all the players. – Karan Singh Khanuja, Data Scientist, Hornblower Using LIKE.TG as a solution to their data movement needs, they could easily migrate data to the warehouse without spending much on engineering resources. You can read the full story here. Integrate Oracle to SnowflakeGet a DemoTry itIntegrate Oracle to BigQueryGet a DemoTry itIntegrate Oracle to PostgreSQLGet a DemoTry it Method 2: Manual ETL Process to Set up Oracle to Snowflake Integration Oracle and Snowflake are two distinct data storage options since their structures are very dissimilar. Although there is no direct way to load data from Oracle to Snowflake, using a mediator that connects to both Oracle and Snowflake can ease the process. Steps to move data from Oracle to Snowflake can be categorized as follows: Step 1: Extract Data from Oracle to CSV using SQL*Plus Step 2: Data Type Conversion and Other Transformations Step 3: Staging Files to S3 Step 4: Finally, Copy Staged Files to the Snowflake Table Let us go through these steps to connect Oracle to Snowflake in detail. Step 1: Extract data from Oracle to CSV using SQL*Plus SQL*Plus is a query tool installed with every Oracle Database Server or Client installation. It can be used to query and redirect the result of an SQL query to a CSV file. The command used for this is: Spool Eg : -- Turn on the spool spool spool_file.txt -- Run your Query select * from dba_table; -- Turn of spooling spool off; The spool file will not be visible until the command is turned off If the Spool file doesn’t exist already, a new file will be created. If it exists, it will be overwritten by default. There is an append option from Oracle 10g which can be used to append to an existing file. Most of the time the data extraction logic will be executed in a Shell script. Here is a very basic example script to extract full data from an Oracle table: #!/usr/bin/bash FILE="students.csv" sqlplus -s user_name/password@oracle_db <<EOF SET PAGESIZE 35000 SET COLSEP "|" SET LINESIZE 230 SET FEEDBACK OFF SPOOL $FILE SELECT * FROM EMP; SPOOL OFF EXIT EOF#!/usr/bin/bash FILE="emp.csv" sqlplus -s scott/tiger@XE <<EOF SET PAGESIZE 50000 SET COLSEP "," SET LINESIZE 200 SET FEEDBACK OFF SPOOL $FILE SELECT * FROM STUDENTS; SPOOL OFF EXIT EOF SET PAGESIZE – The number of lines per page. The header line will be there on every page. SET COLSEP – Setting the column separator. SET LINESIZE – The number of characters per line. The default is 80. You can set this to a value in a way that the entire record comes within a single line. SET FEEDBACK OFF – In order to prevent logs from appearing in the CSV file, the feedback is put off. SPOOL $FILE – The filename where you want to write the results of the query. SELECT * FROM STUDENTS – The query to be executed to extract data from the table. SPOOL OFF – To stop writing the contents of the SQL session to the file. Incremental Data Extract As discussed in the above section, once Spool is on, any SQL can be run and the result will be redirected to the specified file. To extract data incrementally, you need to generate SQL with proper conditions to select only records that are modified after the last data pull. Eg: select * from students where last_modified_time > last_pull_time and last_modified_time <= sys_time. Now the result set will have only changed records after the last pull. Integrate your data seamlessly [email protected]"> No credit card required Step 2: Data type conversion and formatting While transferring data from Oracle to Snowflake, data might have to be transformed as per business needs. Apart from such use case-specific changes, there are certain important things to be noted for smooth data movement. Also, check out Oracle to MySQL Integration. Many errors can be caused by character sets mismatch in source and target. Note that Snowflake supports all major character sets including UTF-8 and UTF-16. The full list can be found here. While moving data from Oracle to Big Data systems most of the time data integrity might be compromised due to lack of support for SQL constraints. Fortunately, Snowflake supports all SQL constraints like UNIQUE, PRIMARY KEY, FOREIGN KEY, NOT NULL constraints which is a great help for making sure data has moved as expected. Snowflake’s type system covers most primitive and advanced data types which include nested data structures like struct and array. Below is the table with information on Oracle data types and the corresponding Snowflake counterparts. Often, date and time formats require a lot of attention while creating data pipelines. Snowflake is quite flexible here as well. If a custom format is used for dates or times in the file to be inserted into the table, this can be explicitly specified using “File Format Option”. The complete list of date and time formats can be found here. Step 3: Stage Files to S3 To load data from Oracle to Snowflake, it has to be uploaded to a cloud staging area first. If you have your Snowflake instance running on AWS, then the data has to be uploaded to an S3 location that Snowflake has access to. This process is called staging. The snowflake stage can be either internal or external. Internal Stage If you chose to go with this option, each user and table will be automatically assigned to an internal stage which can be used to stage data related to that user or table. Internal stages can be even created explicitly with a name. For a user, the default internal stage will be named as ‘@~’. For a table, the default internal stage will have the same name as the table. There is no option to alter or drop an internal default stage associated with a user or table. Unlike named stages file format options cannot be set to default user or table stages. If an internal stage is created explicitly by the user using SQL statements with a name, many data loading options can be assigned to the stage like file format, date format, etc. When data is loaded to a table through this stage those options are automatically applied. Note: The rest of this document discusses many Snowflake commands. Snowflake comes with a very intuitive and stable web-based interface to run SQL and commands. However, if you prefer to work with a lightweight command-line utility to interact with the database you might like SnowSQL – a CLI client available in Linux/Mac/Windows to run Snowflake commands. Read more about the tool and options here. Now let’s have a look at commands to create a stage: Create a named internal stage my_oracle_stage and assign some default options: create or replace stage my_oracle_stage copy_options= (on_error='skip_file') file_format= (type = 'CSV' field_delimiter = ',' skip_header = 1); PUT is the command used to stage files to an internal Snowflake stage. The syntax of the PUT command is: PUT file://path_to_your_file/your_filename internal_stage_name Eg: Upload a file items_data.csv in the /tmp/oracle_data/data/ directory to an internal stage named oracle_stage. put file:////tmp/oracle_data/data/items_data.csv @oracle_stage; While uploading the file you can set many configurations to enhance the data load performance like the number of parallelisms, automatic compression, etc. Complete information can be found here. External Stage Let us now look at the external staging option and understand how it differs from the internal stage. Snowflake supports any accessible Amazon S3 or Microsoft Azure as an external staging location. You can create a stage to pointing to the location data that can be loaded directly to the Snowflake table through that stage. No need to move the data to an internal stage. If you want to create an external stage pointing to an S3 location, IAM credentials with proper access permissions are required. If data needs to be decrypted before loading to Snowflake, proper keys are to be provided. Here is an example to create an external stage: create or replace stage oracle_ext_stage url='s3://snowflake_oracle/data/load/files/' credentials=(aws_key_id='1d318jnsonmb5#dgd4rrb3c' aws_secret_key='aii998nnrcd4kx5y6z'); encryption=(master_key = 'eSxX0jzskjl22bNaaaDuOaO8='); Once data is extracted from Oracle it can be uploaded to S3 using the direct upload option or using AWS SDK in your favorite programming language. Python’s boto3 is a popular one used under such circumstances. Once data is in S3, an external stage can be created to point to that location. Step 4: Copy staged files to Snowflake table So far – you have extracted data from Oracle, uploaded it to an S3 location, and created an external Snowflake stage pointing to that location. The next step is to copy data to the table. The command used to do this is COPY INTO. Note: To execute the COPY INTO command, compute resources in Snowflake virtual warehouses are required and your Snowflake credits will be utilized. Eg: To load from a named internal stage copy into oracle_table from @oracle_stage; Loading from the external stage. Only one file is specified. copy into my_ext_stage_table from @oracle_ext_stage/tutorials/dataloading/items_ext.csv; You can even copy directly from an external location without creating a stage: copy into oracle_table from s3://mybucket/oracle_snow/data/files credentials=(aws_key_id='$AWS_ACCESS_KEY_ID' aws_secret_key='$AWS_SECRET_ACCESS_KEY') encryption=(master_key = 'eSxX009jhh76jkIuLPH5r4BD09wOaO8=') file_format = (format_name = csv_format); Files can be specified using patterns copy into oracle_pattern_table from @oracle_stage file_format = (type = 'TSV') pattern='.*/.*/.*[.]csv[.]gz'; Some commonly used options for CSV file loading using the COPY command are: DATE_FORMAT – Specify any custom date format you used in the file so that Snowflake can parse it properly. TIME_FORMAT – Specify any custom date format you used in the file. COMPRESSION – If your data is compressed, specify algorithms used to compress. RECORD_DELIMITER – To mention lines separator character. FIELD_DELIMITER – To indicate the character separating fields in the file. SKIP_HEADER – This is the number of header lines to skipped while inserting data into the table. Update Snowflake Table We have discussed how to extract data incrementally from the Oracle table. Once data is extracted incrementally, it cannot be inserted into the target table directly. There will be new and updated records that have to be treated accordingly. Earlier in this document, we mentioned that Snowflake supports SQL constraints. Adding to that, another surprising feature from Snowflake is support for row-level data manipulations which makes it easier to handle delta data load. The basic idea is to load incrementally extracted data into an intermediate or temporary table and modify records in the final table with data in the intermediate table. The three methods mentioned below are generally used for this. 1. Update the rows in the target table with new data (with the same keys). Then insert new rows from the intermediate or landing table which are not in the final table. UPDATE oracle_target_table t SET t.value = s.value FROM landing_delta_table in WHERE t.id = in.id; INSERT INTO oracle_target_table (id, value) SELECT id, value FROM landing_delta_table WHERE NOT id IN (SELECT id FROM oracle_target_table); 2. Delete rows from the target table which are also in the landing table. Then insert all rows from the landing table to the final table. Now, the final table will have the latest data without duplicates DELETE .oracle_target_table f WHERE f.id IN (SELECT id from landing_table); INSERT oracle_target_table (id, value) SELECT id, value FROM landing_table; 3. MERGE Statement – Standard SQL merge statement which combines Inserts and updates. It is used to apply changes in the landing table to the target table with one SQL statement MERGE into oracle_target_table t1 using landing_delta_table t2 on t1.id = t2.id WHEN matched then update set value = t2.value WHEN not matched then INSERT (id, value) values (t2.id, t2.value); This method of connecting Oracle to Snowflake works when you have a comfortable project timeline and a pool of experienced engineering resources that can build and maintain the pipeline. However, the method mentioned above comes with a lot of coding and maintenance overhead. Limitations of Manual ETL Process Here are some of the challenges of migrating from Oracle to Snowflake. Cost:The cost of hiring an ETL Developer to construct an oracle to Snowflake ETL pipeline might not be favorable in terms of expenses. Method 1 is not a cost-efficient option. Maintenance:Maintenance is very important for the data processing system; hence your ETL codes need to be updated regularly due to the fact that development tools upgrade their dependencies and industry standards change. Also, maintenance consumes precious engineering bandwidth which might be utilized elsewhere. Scalability:Indeed, scalability is paramount! ETL systems can fail over time if conditions for processing fails. For example, what if incoming data increases 10X, can your processes handle such a sudden increase in load? A question like this requires serious thinking while opting for the manual ETL Code approach. Benefits of Replicating Data from Oracle to Snowflake Many business applications are replicating data from Oracle to Snowflake, not only because of the superior scalability but also because of the other advantages that set Snowflake apart from traditional Oracle environments. Many businesses use an Oracle to Snowflake converter to help facilitate this data migration. Some of the benefits of data migration from Oracle to Snowflake include: Snowflake promises high computational power. In case there are many concurrent users running complex queries, the computational power of the Snowflake instance can be changed dynamically. This ensures that there is less waiting time for complex query executions. The agility and elasticity offered by the Snowflake Cloud Data warehouse solution are unmatched. This gives you the liberty to scale only when you needed and pay for what you use. Snowflake is a completely managed service. This means you can get your analytics projects running with minimal engineering resources. Snowflake gives you the liberty to work seamlessly with Semi-structured data. Analyzing this in Oracle is super hard. Conclusion In this article, you have learned about two different approaches to set up Oracle to Snowflake Integration. The manual method involves the use of SQL*Plus and also staging the files to Amazon S3 before copying them into the Snowflake Data Warehouse. This method requires more effort and engineering bandwidth to connect Oracle to Snowflake. Whereas, if you require real-time data replication and looking for a fully automated real-time solution, then LIKE.TG is the right choice for you. The many benefits of migrating from Oracle to Snowflake make it an attractive solution. Learn more about LIKE.TG Want to try LIKE.TG ? Sign Up for a 14-day free trialand experience the feature-rich LIKE.TG suite first hand. FAQs to connect Oracle to Snowflake 1. How do you migrate from Oracle to Snowflake? To migrate from Oracle to Snowflake, export data from Oracle using tools like Oracle Data Pump or SQL Developer, transform it as necessary, then load it into Snowflake using Snowflake’s COPY command or bulk data loading tools like SnowSQL or third-party ETL tools like LIKE.TG Data. 2. What is the most efficient way to load data into Snowflake? The most efficient way to load data into Snowflake is through its bulk loading options like Snowflake’s COPY command, which supports loading data in parallel directly from cloud storage (e.g., AWS S3, Azure Blob Storage) into tables, ensuring fast and scalable data ingestion. 3. Why move from SQL Server to Snowflake? Moving from SQL Server to Snowflake offers advantages such as scalable cloud architecture with separate compute and storage, eliminating infrastructure management, and enabling seamless integration with modern data pipelines and analytics tools for improved performance and cost-efficiency.
 DynamoDB to Redshift: 4 Best Methods
DynamoDB to Redshift: 4 Best Methods
When you use different kinds of databases, there would be a need to migrate data between them frequently. A specific use case that often comes up is the transfer of data from your transactional database to your data warehouse such as transfer/copy data from DynamoDB to Redshift. This article introduces you to AWS DynamoDB and Redshift. It also provides 4 methods (with detailed instructions) that you can use to migrate data from AWS DynamoDB to Redshift.Loading Data From Dynamo DB To Redshift Method 1: DynamoDB to Redshift Using LIKE.TG Data LIKE.TG Data, an Automated No-Code Data Pipeline can transfer data from DynamoDB to Redshift and provide you with a hassle-free experience. You can easily ingest data from the DynamoDB database using LIKE.TG ’s Data Pipelines and replicate it to your Redshift account without writing a single line of code. LIKE.TG ’s end-to-end data management service automates the process of not only loading data from DynamoDB but also transforming and enriching it into an analysis-ready form when it reaches Redshift. Get Started with LIKE.TG for Free LIKE.TG supports direct integrations with DynamoDB and 150+ Data sources (including 40 free sources) and its Data Mapping feature works continuously to replicate your data to Redshift and builds a single source of truth for your business. LIKE.TG takes full charge of the data transfer process, allowing you to focus your resources and time on other key business activities. Method 2: DynamoDB to Redshift Using Redshift’s COPY Command This method operates on the Amazon Redshift’s COPY command which can accept a DynamoDB URL as one of the inputs. This way, Redshift can automatically manage the process of copying DynamoDB data on its own. This method is suited for one-time data transfer. Method 3: DynamoDB to Redshift Using AWS Data Pipeline This method uses AWS Data Pipeline which first migrates data from DynamoDB to S3. Afterward, data is transferred from S3 to Redshift using Redshift’s COPY command. However, it can not transfer the data directly from DynamoDb to Redshift. Method 4: DynamoDB to Redshift Using Dynamo DB Streams This method leverages the DynamoDB Streams which provide a time-ordered sequence of records that contains data modified inside a DynamoDB table. This item-level record of DynamoDB’s table activity can be used to recreate a similar item-level table activity in Redshift using some client application that is capable of consuming this stream. This method is better suited for regular real-time data transfer. Methods to Copy Data from DynamoDB to Redshift Copying data from DynamoDB to Redshift can be accomplished in 4 ways depending on the use case.Following are the ways to copy data from DynamoDB to Redshift: Method 1: DynamoDB to Redshift Using LIKE.TG Data Method 2: DynamoDB to Redshift Using Redshift’s COPY Command Method 3: DynamoDB to Redshift Using AWS Data Pipeline Method 4: DynamoDB to Redshift Using DynamoDB Streams Each of these 4 methods is suited for the different use cases and involves a varied range of effort. Let’s dive in. Method 1: DynamoDB to Redshift Using LIKE.TG Data LIKE.TG Data, an Automated No-code Data Pipelinehelps you to directly transfer yourAWS DynamoDBdata toRedshiftin real-time in a completely automated manner. LIKE.TG ’s fully managed pipeline uses DynamoDB’sdata streamsto supportChange Data Capture (CDC)for its tables. LIKE.TG also facilitates DynamoDB’s data replication to manage the ingestion information viaAmazon DynamoDB StreamsAmazon Kinesis Data Streams. Here are the 2 simple steps you need to use to move data from DynamoDB to Redshift using LIKE.TG : Step 1) Authenticate Source: Connect your DynamoDB account as a source for LIKE.TG by entering a unique name for LIKE.TG Pipeline, AWS Access Key, AWS Secret Key, and AWS Region. This is shown in the below image. Step 2) Configure Destination: Configure the Redshift data warehouse as the destination for your LIKE.TG Pipeline. You have to provide, warehouse name, database password, database schema, database port, and database username. This is shown in the below image. That is it! LIKE.TG will take care of reliably moving data from DynamoDB to Redshift with no data loss. Sign Up for a 14 day free Trial Here are more reasons to try LIKE.TG : Schema Management: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to your Redshift schema. Transformations: LIKE.TG provides preload transformations through Python code. It also allows you to run transformation code for each event in the data pipelines you set up. LIKE.TG also offers drag and drop transformations like Date and Control Functions, JSON, and Event Manipulation to name a few. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Live Monitoring: LIKE.TG allows you to monitor the data flow and check where your data is at a particular point in time. With continuous real-time data movement, LIKE.TG allows you to combine Amazon DynamoDB data along with your other data sources and seamlessly load it to Redshift with a no-code, easy-to-setup interface. Method 2: DynamoDB to Redshift Using Redshift’s COPY Command This is by far the simplest way to copy a table from DynamoDB stream to Redshift. Redshift’s COPY command can accept a DynamoDB URL as one of the inputs and manage the copying process on its own. The syntax for the COPY command is as below. copy <target_tablename> from 'dynamodb://<source_table_name>' authorization read ratio '<integer>'; For now, let’s assume you need to move product_details_v1 table from DynamoDB to Redshift (to a particular target table) named product_details_tgt. The command to move data will be as follows. COPY product_details_v1_tgt from dynamodb://product_details_v1 credentials ‘aws_access_key_id = <access_key_id>;aws_secret_access_key=<secret_access_key> readratio 40; The “readratio” parameter in the above command specifies the amount of provisioned capacity in the DynamoDB instance that can be used for this operation. This operation is usually a performance-intensive one and it is recommended to keep this value below 50% to avoid the source database getting busy. Limitations of Using Redshift’s Copy Command to Load Data from DynamoDB to Redshift The above command may look easy, but in real life, there are multiple problems that a user needs to be careful about while doing this. A list of such critical factors that should be considered is given below. DynamoDB and Redshift follow different sets of rules for their table names. While DynamoDB allows for the use of up to 255 characters to form the table name, Redshift limits it to 127 characters and prohibits the use of many special characters, including dots and dashs. In addition to that, Redshift table names are case-insensitive. While copying data from DynamoDB to Redshift, Redshift tries to map between DynamoDB attribute names and Redshift column names. If there is no match for a Redshift column name, it is populated as empty or NULL depending on the value of EMPTYASNULL parameter configuration parameter in the COPY command. All the attribute names in DynamoDB that cannot be matched to column names in Redshift are discarded. At the moment, the COPY command only supports STRING and NUMBER data types in DynamoDB. The above method works well when the copying operation is a one-time operation. Method 3: DynamoDB to Redshift Using AWS Data Pipeline AWS Data Pipeline is Amazon’s own service to execute the migration of data from one point to another point in the AWS Ecosystem. Unfortunately, it does not directly provide us with an option to copy data from DynamoDB to Redshift but gives us an option to export DynamoDB data to S3. From S3, we will need to used a COPY command to recreate the table in S3. Follow the steps below to copy data from DynamoDB to Redshift using AWS Data Pipeline: Create an AWS Data pipeline from the AWS Management Console and select the option “Export DynamoDB table to S3” in the source option as shown in the image below. A detailed account of how to use the AWS Data Pipeline can be found in the blog post. Once the Data Pipeline completes the export,use the COPY command with the source path as the JSON file location. The COPY command is intelligent enough to autoload the table using JSON attributes. The following command can be used to accomplish the same. COPY product_details_v1_tgt from s3://my_bucket/product_details_v1.json credentials ‘aws_access_key_id = <access_key_id>;aws_secret_access_key=<secret_access_key> Json = ‘auto’ In the avove command, product_details_v1.json is the output of AWS Data Pipeline execution. Alternately instead of the “auto” argument, a JSON file can be specified to map the JSON attribute names to Redshift columns, in case those two are not matching. Method 4: DynamoDB to Redshift Using DynamoDB Streams The above methods are fine if the use case requires only periodic copying of the data from DynamoDB to Redshift. There are specific use cases where real-time syncing from DDB to Redshift is needed. In such cases, DynamoDB’s Streams feature can be exploited to design a streaming copy data pipeline. DynamoDB Stream provides a time-ordered sequence of records that correspond to item level modification in a DynamoDB table. This item-level record of table activity can be used to recreate an item-level table activity in Redshift using a client application that can consume this stream. Amazon has designed the DynamoDB Streams to adhere to the architecture of Kinesis Streams. This means the customer just needs to create a Kinesis Firehose Delivery Stream to exploit the DynamoDB Stream data. The following are the broad set of steps involved in this method: Enable DynamoDB Stream in the DynamoDB console dashboard. Configure a Kinesis Firehose Delivery Stream to consume the DynamoDB Stream to write this data to S3. Implement an AWS Lambda Function to buffer the data from the Firehose Delivery Stream, batch it and apply the required transformations. Configure another Kinesis Data Firehose to insert this data to Redshift automatically. Even though this method requires the user to implement custom functions, it provides unlimited scope for transforming the data before writing to Redshift. Conclusion The article provided you with 4 different methods that you can use to copy data from DynamoDB to Redshift. Since DynamoDB is usually used as a transactional database and Redshift as a data warehouse, the need to copy data from DynamoDB is very common. If you’re interested in learning about the differences between the two, take a look at the article: Amazon Redshift vs. DynamoDB. Depending on whether the use case demands a one-time copy or continuous sync, one of the above methods can be chosen. Method 2 and Method 2 are simple in implementation but come along with multiple limitations. Moreover, they are suitable only for one-time data transfer between DynamoDB and Redshift. The method using DynamoDB Streams is suitable for real-time data transfer, but a large number of configuration parameters and intricate details have to be considered for its successful implementation LIKE.TG Data provides an Automated No-code Data Pipeline that empowers you to overcome the above-mentioned limitations. You can leverage LIKE.TG to seamlessly transfer data from DynamoDB to Redshift in real-time without writing a single line of code. Learn more about LIKE.TG Want to take LIKE.TG for a spin? Sign up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. Checkout the LIKE.TG pricing to choose the best plan for you. Share your experience of copying data from DynamoDB to Redshift in the comment section below!
 Google Sheets to BigQuery: 3 Ways to Connect & Migrate Data
Google Sheets to BigQuery: 3 Ways to Connect & Migrate Data
As your company grows and starts generating terabytes of complex data, and you have data stored in different sources. That’s when you have to incorporate a data warehouse like BigQuery into your data architecture for migrating data from Google Sheets to BigQuery. Sieving through terabytes of data on sheets is quite a monotonous endeavor and places a ceiling on what is achievable when it comes to data analysis. At this juncture incorporating a data warehouse like BigQuery becomes a necessity.In this blog post, we will be covering extensively how you can move data from Google Sheets to BigQuery. Methods to Connect Google Sheets to BigQuery Now that we have built some background information on the spreadsheets and why it is important to incorporate BigQuery into your data architecture, next we will look at how to import data. Here, it is assumed that you already have a GCP account. If you don’t already have one, you can set it up. Google offers new users $300 free credits for a year. You can always use these free credits to get a feel of GCP and access BigQuery. Method 1: Using LIKE.TG to Move Data from Google Sheets to BigQuery LIKE.TG is the only real-time ELT No-code data pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. Using a fully managed platform likeLIKE.TG you bypass all the aforementioned complexities and (supports as a free data source) import Google Sheet to BigQuery in just a few mins. You can achieve this in 2 simple steps: Step 1: Configure Google Sheets as a source, by entering the Pipeline Name and the spreadsheet you wish to replicate. Step 2:Connect to your BigQuery account and start moving your data from Google Sheets to BigQuery by providingthe project ID, dataset ID, Data Warehouse name, and GCS bucket. For more details, Check out: Google Sheets Source Connector BigQuery Destinations Connector Key features of LIKE.TG are, Data Transformation:It provides a simple interface to perfect, modify, and enrich the data you want to transfer. Schema Management:LIKE.TG can automatically detect the schema of the incoming data and maps it to the destination schema. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Method 2: Using BigQuery Connector to Move Data from Google Sheets to BigQuery You can easily upload using BigQuery’s data connector. The steps below illustrate how: Step 1: Log in to your GCP console and Navigate to the BigQuery UI using the hamburger menu. Step 2: Inside BigQuery, select ‘Create Dataset’. Step 3: After creating the dataset, next up we create a BigQuery table that will contain our incoming data from sheets.To create BigQuery table from Google Sheet, click on ‘Create a table.’ In the ‘create a table‘ tab, select Drive. Step 4: Under the source window, choose Google Drive as your source and populate the Select Drive URL tab with the URL from your Google Sheet. You can select either CSV or Sheets as the format. Both formats allow you to select the auto-detect schema. You could also specify the column names and data types. Step 5: Fill in the table name and select ‘Create a table.’ With your Google Sheets linked to your Google BigQuery, you can always commit changes to your sheet and it will automatically appear in Google BigQuery. Step 6: Now that we have data in BigQuery, we can perform SQL queries on our ingested data. The following image shows a short query we performed on the data in BigQuery. Method 3: Using Sheets Connector to Move Data from Google Sheets to BigQuery This method to upload Google Sheet to BigQuer is only available for Business, Enterprise, or Education G Suite accounts. This method allows you to save your SQL queries directly into your Google Sheets. Steps to using the Sheet’s data connector are highlighted below with the help of a public dataset: Step 1: For starters, open or create a Google Sheets spreadsheet. Step 2: Next, click on Data > Data Connectors > Connect to BigQuery. Step 3: Click Get Connected, and select a Google Cloud project with billing enabled. Step 4: Next, click on Public Datasets. Type Chicago in the search box, and then select the Chicago_taxi_trips dataset. From this dataset choose the taxi_trips table and then click on the Connect button to finish this step. This is what your Google Sheets spreadsheet will look like: You can now use this spreadsheet to create formulas, charts, and pivot tables using various Google Sheets techniques. Managing Access and Controlling Share Settings It is pertinent that your data is protected across both Sheet and BigQuery, hence you can manage who has access to both the sheet and BigQuery. To do this; all you need to do is create a Google Group to serve as an access control group. By clicking the share icon on sheets, you can grant access to which of your team members can edit, view or comment. Whatever changes are made here will also be replicated on BigQuery. This will serve as a form of IAM for your data set. Limitations of using Sheets Connector to Connect Google Sheets to BigQuery In this blog post, we covered how you can incorporate BigQuery into Google Sheets in two ways so far. Despite the immeasurable benefits of the process, it has some limitations. This process cannot support volumes of data greater than 10,000 rows in a single spreadsheet. To make use of the sheets data connector for BigQuery, you need to operate a Business, Enterprise, or Education G suite account. This is an expensive option. Before wrapping up, let’s cover some basics. Introduction to Google Sheets Spreadsheets are electronic worksheets that contain rows and columns which users can input, manage and carry out mathematical operations on their data. It gives users the unique ability to create tables, charts, and graphs to perform analysis. Google Sheets is a spreadsheet program that is offered by Google as a part of their Google Docs Editor suite. This suite also includes Google Drawings, Google Slides, Google Forms, Google Docs, Google Keep, and Google Sites. Google Sheets gives you the option to choose from a vast variety of schedules, budgets, and other pre-made spreadsheets that are designed to make your work that much better and your life easier. Here are a few key features of Google Sheets In Google Sheets, all your changes are saved automatically as you type. You can use revision history to see old versions of the same spreadsheet. It is sorted by the people who made the change and the date. It also allows you to get instant insights with its Explore panel. It allows you to get an overview of data from a selection of pre-populated charts to informative summaries to choose from. Google Sheets allows everyone to work together in the same spreadsheet at the same time. You can create, access, and edit your spreadsheets wherever you go- from your tablet, phone, or computer. Introduction to BigQuery Google BigQuery is a data warehouse technology designed by Google to make data analysis more productive by providing fast SQL-querying for big data. The points below reiterate how BigQuery can help improve our overall data architecture: When it comes to Google BigQuery size is never a problem. You can analyze up to 1TB of data and store up to 10GB for free each month. BigQuery gives you the liberty to focus on analytics while fully abstracting all forms of infrastructure, so you can focus on what matters. Incorporating BigQuery into your architecture will open you to the services on GCP(Google Cloud Platform). GCP provides a suite of cloud services such as data storage, data analysis, and machine learning. With BigQuery in your architecture, you can apply Machine learning to your data by using BigQuery ML. If you and your team are collaborating on google sheets you can make use of Google Data Studio to build interactive dashboards and graphical rendering to better represent the data. These dashboards are updated as data is updated on the spreadsheet. BigQuery offers a strong security regime for all its users. It offers a 99.9% service level agreement and strictly adheres to privacy shield principles. GCP provides its users with Identity and Access Management (IAM), where you as the main user can decide the specific data each member of your team can access. BigQuery offers an elastic warehouse model that scales automatically according to your data size and query complexity. Additional Resources on Google Sheets to Bigquery Move Data from Excel to Bigquery Conclusion This blog talks about the 3 different methods you can use to move data from Google Sheets to BigQuery in a seamless fashion. In addition to Google Sheets, LIKE.TG can move data from a variety ofFree Paid Data Sources(Databases, Cloud Applications, SDKs, and more). LIKE.TG ensures that your data is consistently and securely moved from any source to BigQuery in real-time.
 How to Migrate from MariaDB to MySQL in 2 Easy Methods
How to Migrate from MariaDB to MySQL in 2 Easy Methods
MariaDB and MySQL are two widely popular relational databases that boast many of the largest enterprises as their clientele. Both MariaDB and MySQL are available in two versions – A community-driven version and an enterprise version. However, the distribution of features and development processes in the community and enterprise versions of MySQL and MariaDB differ from each other. Even though MariaDB claims itself as a drop-in replacement for MySQL, because of the terms of licensing and enterprising support contracts, many organizations migrate between these two according to their policy changes. This blog post will cover the details of how to move data from MariaDB to MySQL. What is MariaDB? MariaDB is a RDBMS built on SQL, created by the professionals behind the development of MySQL intended to provide technical efficiency and versatility. You can use this database for many use cases, which include data warehousing, and managing your data. Its relational nature will be helpful for you. And, the open-source community will provide you with the resources required. What is MySQL? MySQL is one of the renowned open source relational database management systems. You can store and arrange data in structured formats in tables with columns and rows. You can define, query, manage, and manipulate your data using SQL. You can use MySQL to develop websites, and applications. Examples of companies who used this are Uber, Airbnb, Pinterest, and Shopify. They use MySQL for their database management requirements because of its versatility and capabilities to in manage large operations. Methods to Integrate MariaDB with MySQL Method 1: Using LIKE.TG Data to Connect MariaDB to MySQL A fully managed, No-Code Data Pipeline platform like LIKE.TG Data allows you to seamlessly migrate your data from MariaDB to MySQL in just two easy steps. No specialized technical expertise is required to perform the migration. Method 2: Using Custom Code to Connect MariaDB to MySQL Use mysqldump to migrate your data from MariaDB to MySQL by writing a couple of commands mentioned in the blog. However this is a costly operation that can also overload the primary database. Method 3: Using MySQL Workbench You can also migrate your data from MariaDB to MySQL using the MySQL Migration Wizard. However, it has limitations on the size of migrations that it can handle effectively, and as a result, it cannot handle very large datasets. Get Started with LIKE.TG for Free Method 1: Using LIKE.TG Data to Connect MariaDB to MySQL The steps involved are, Step 1: Configure MariaDB as Source Step 2: Configure MySQL as Destination Check out why LIKE.TG is the Best: Schema Management: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to the destination schema. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends.’ Data Transformation:It provides a simple interface to perfect, modify, and enrich the data you want to transfer. Secure: LIKE.TG has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss. Get Started with LIKE.TG for Free Method 2: Using Custom Code to Connect MariaDB to MySQL Since both databases provide the same underlying tools, it is very easy to copy data from MariaDB to MySQL. The following steps detail how to accomplish this. Step 1: From the client machine, use the below command to create a complete dump of the database in MariaDB. mysqldump -u username -p database_name > source_dump.sql This command creates a source_dump.sql file. Step 2: Move the file to a machine that can access the target MySQL database. If the same machine has access to the target database, this step is not relevant. Step 3: Log in as root to the target MySQL database mysql -u root -p password Step 4: In the MySQL shell, execute the below command to create a database. CREATE DATABASE target_database;Where target_database is the name of the database to which data is to be imported. Step 5: Exit the MySQL shell and go to the location where the source_dump.sql is stored. Step 6: Execute the below command to load the database from the dump file. mysql -u username -p new_database < source_dump.sql That concludes the process. The target database is now ready for use and this can be verified by logging in to the MySQL shell and executing a SHOW TABLES command. Even though this approach provides a simple way for a one-off copy operation between the two databases, this method has a number of limitations. Let’s have a look at the limitations of this approach. MariaDB to MySQL: Limitations of Custom Code Approach In most cases, the original database will be online while the customer attempts to copy the data. mysqldump command is a costly execution and can lead to the primary database being unavailable or slow during the process. While the mysqldump command is being executed, new data could come in resulting in some leftover data. This data needs to be handled separately. This approach works fine if the copying operation is a one-off process. In some cases, organizations may want to maintain an exact running replica of MariaDB in MySQL and then migrate. This will need a complex script that can use the binary logs to create a replica. Even though MariaDB claims itself as a drop-in replacement, the development has been diverging now and there are many incompatibilities between versions as described here. This may lead to problems while migrating using the above approach. Migrate from MariaDB to MySQLGet a DemoTry itMigrate from MariaDB to PostgreSQLGet a DemoTry it Method 3: Using MySQL Workbench In MySQL Workbench, navigate yourself to Database> Migrate to initiate the migration wizard. Go to Overview page -> select Open ODBC Manager. This is done to make sure the ODBC drive for MySQL Server is installed. If not, useMySQL installer used to install MySQL Workbench for installing it. Select Start Migration. Click and specify details on source database -> test the connection -> select Next. Configure the target database details and verify connection. Get the wizard extracting the schema list from the source server -> select the schema for migrating. The migration will begin once you mention the objects you want to migrate on the Source Objects page. Make edits in the generated SQL for all objects -> edit migration issues, or change the name of the target object and columns on the View drop-down of Manual Edit. Go to the next page -> choose create schema in target RDBMS -> Give it sometime to finish the creation. And check the created objects on the Create Target Results page. In the Data Transfer Settings page, configure data migration -> Select Next to move your data. Check the migration report after the process -> select Finish to close the wizard. You can check the consistency of source data and schema by logging into the target database. Also, check if the table and row counts match. SELECT COUNT (*) FROM table_name; Get MySQL row count of tables in your database. SELECT table_name, table_rows FROM information_schema.tables WHERE table_schema = 'classicmodels' ORDER BY table_name; 14. Check the database size. SELECT TABLE_SCHEMA AS `Database`, TABLE_NAME AS `Table`, ROUND((DATA_LENGTH + INDEX_LENGTH) / 1024 / 1024) AS `Size (MB)` FROM information_schema.TABLES GROUP BY table_schema; Understand the size of the table. SELECT table_name AS "Table", ROUND(((data_length + index_length) / 1024 / 1024), 2) AS "Size (MB)" FROM information_schema.TABLES WHERE table_schema = "database_name" ORDER BY (data_length + index_length) DESC; Limitations of using MySQL Workbench to Migrate MariaDB to MySQL: Size Constraints: MySQL workbench has limitations on the size of migrations that it can handle effectively. It cannot be used for very large databases. Limited Functionality: It cannot deal with complex data structures efficiently. It requires manual interventions or additional tools to do so when using MySQL workbench. Use Cases of MariaDB to MySQL Migration MySQL is suitable for heavily trafficked websites and mission-critical applications. MySQL can handle terabyte-sized databases and also supports high-availability database clustering. When you migrate MariaDB to MySQL, you can manage databases of websites and applications with high traffic. Popular applications that use the MySQL database include TYPO3, MODx, Joomla, WordPress, phpBB, MyBB, and Drupal. MySQL is one of the most popular transactional engines for eCommerce platforms. Thus, when you convert MariaDB to MySQL, it becomes easy to use to manage customer data, transactions, and product catalogs. When you import MariaDB to MySQL, it assists you in fraud detection. MySQL helps to analyze transactions, claims etc. in real-time, along with trends or anomalous behavior to prevent fraudulent activities. Learn More About: How to Migrate MS SQL to MySQL in 3 Methods Migrate Postgres to MySQL Connecting FTP to MySQL Conclusion This blog explained two methods that you can use to import MariaDB to MySQL. The manual custom coding method provides a simple approach for a one-off migration between MariaDB and MySQL. Among the methods provided, determining which method is to be used depends on your use case. You can go for an automated data pipeline platform if you want continuous or periodic copying operations. Sign Up for a 14-day free trial FAQ on MariaDB to MySQL How do I switch from MariaDB to MySQL? You can transfer your data from MariaDB to MySQL using custom code or automated pipeline platforms like LIKE.TG Data. How to connect MariaDB to MySQL? You can do this by using custom codes. The steps include:1. Create a Dump of MariaDB2. Log in to MySQL as a Root User3. Create a MySQL Database4. Restore the Data5. Verify and Test How to upgrade MariaDB to MySQL? Upgrading from MariaDB to MySQL would involve fully backing the MariaDB databases. Afterward, uninstall MariaDB, install MySQL, and restore from the created backup. Be sure that the MySQL version supports all features used in your setup. Is MariaDB compatible with MySQL? MariaDB’s data files are generally binary compatible with those from the equivalent MySQL version.
 Best 12 Data Integration Tools Reviews 2024
Best 12 Data Integration Tools Reviews 2024
Choosing the right data integration tool can be tricky, with many options available today. If you’re not clear on what you need, you might end up making the wrong choice.That’s why it’s crucial to have essential details and information, such as what factors to consider and how to choose the best data integration tools, before making a decision. In this article, I have compiled a list of 15 tools to help you choose the correct data integration tool that meets all your requirements. You’ll also learn about the benefits of these tools and the key factors to consider when selecting these tools. Let’s dive in! Understanding Data Integration Data integration is merging data from diverse sources to create a cohesive, comprehensive dataset that gives you a unified view. By consolidating data across multiple sources, your organization can discover insights and patterns that might remain hidden while examining data from individual sources alone. List of 15 Best Data Integration Tools in 2024 With such a large number of products on the market, finding the right Data Integration Tools for a company’s needs can be tough. Here’s an overview of seven of the most popular and tried-out Database Replication solutions. These are the top Data Integration Tools used widely in the market today. 1. LIKE.TG Data With LIKE.TG , you get a growing library of over 150 plug-and-play connectors, including all your SaaS applications, databases, and file systems. You can also choose from destinations like Snowflake, BigQuery, Redshift, Databricks, and Firebolt. Data integrations are done effortlessly in near real-time with an intuitive, no-code interface. It is scalable and cost-effectively automates a data pipeline, ensuring flexibility to meet your needs. Key features of LIKE.TG Data LIKE.TG ensures zero data loss, always keeping your data intact. It lets you monitor your workflow and stay in control with enhanced visibility and reliability to identify and address issues before they escalate. LIKE.TG provides you with 24/7 Customer Support to ensure you enjoy round-the-clock support when needed. With LIKE.TG , you have a reliable tool that lets you worry less about the data integration and helps you focus more on your business. Check LIKE.TG ’s in-depth documentation to learn more. Pricing at LIKE.TG Data LIKE.TG offers you with three simple and transparent pricing models, starting with the free plan which lets you ingest up to 1 million records. The Best-Suited Use Case for LIKE.TG Data If you are looking for advanced capabilities in automated data mapping and efficient change data capture, LIKE.TG is the best choice. LIKE.TG has great coverage, they keep their integrations fresh, and the tool is super reliable and accessible. The team was very responsive as well, always ready to answer questions and fix issues. It’s been a great experience! – Prudhvi Vasa, Head of Data, Postman Experience LIKE.TG : A Top Data Integration Tool for 2024 Feeling overwhelmed by the ever-growing list of data integration tools? Look no further! While other options may seem complex or limited, LIKE.TG offers a powerful and user-friendly solution for all your data needs. Get Started with LIKE.TG for Free 2. Dell Boomi Dell provides a cloud-based integration tool called Dell Boomi, this tool empowers your business to effortlessly integrate between applications, partners and customers through an intuitive visual designer and a wide array of pre-configured components. Boomi simplifies and supports ongoing integration and development task between multiple endpoints, irrespective of your organization’s size. Key Features of Dell Boomi Whether you’re an SMB or a large company, you can use this tool to support several application integrations as a service. With Dell Boomi, you can access a variety of integration and data management capabilities, including private-cloud, on-premise, and public-cloud endpoint connectors and robust ETL support. The tool allows your business to manage Data Integration in a central place via a unified reporting portal. Pricing at Dell Boomi Whether you’re an SMB or an Enterprise, Boomi offers you with easily understandable, flexible, and transparent pricing starting with basic features and ranging to advanced requirements. The Best-Suited Use Case for Dell Boomi Dell Boomi is a wise choice for managing and moving your data through hybrid IT architectures. 3. Informatica PowerCenter Informatica is a software development company that specializes in Data Integration. It provides ETL, data masking, data quality, data replication, data virtualization, master data management, and other services. You can connect it to and fetch data from a variety of heterogeneous sources and perform data processing. Key Features of Informatica PowerCenter You can manage and monitor your data pipelines with ease quickly identify and address any issues that might arise. You can ensure high data quality and accuracy using data cleansing, profiling, and standardization. It runs alongside an extensive catalog of related products for big data integration, cloud application integration, master data management, data cleansing, and other data management functions. Pricing at Informatica PowerCenter Informatica offers flexible, consumption-based pricing model enabling you to pay for what you need. For further information, you can contact their sales team. The Best-Suited Use Case for Informatica PowerCenter Powercenter is a good choice if you have to deal with many legacy data sources that are primarily on-premise. 4. Talend Talend is an ETL solution that includes data quality, application integration, data management, data integration, data preparation, and big data, among other features. Talend, after retiring its open-source version of Talend Studio, has joined hands with Qlik to provide free and paid versions of its data integration platform. They are committed to delivering updates, fixes, and vulnerability patches to ensure the platform remains secure and up-to-date. Key Features of Talend Talend also offers a wide array of services for advanced Data Integration, Management, Quality, and more. However, we are specifically referring to Talend Open Studio here. Your business can install and build a setup for both on-premise and cloud ETL jobs using Spark, Hadoop, and NoSQL Databases. To prepare data, your real-time team collaborations are permitted. Pricing at Talend Talend provides you with ready-to-query schemas, and advanced connectivity to improve data security included in its basic plan starting at $100/month. The Best-Suited Use Case for Talend If you can compromise on real-time data availability to save on costs, consider an open-source batch data migration tool like Talend. 5. Pentaho Pentaho Data Integration (PDI) provides you with ETL capabilities for obtaining, cleaning, and storing data in a uniform and consistent format. This tool is extremely popular and has established itself as the most widely used and desired Data Integration component. Key Features of Pentaho Pentaho Data Integration (PDI) is known for its simple learning curve and simplicity of usage. You can use Pentaho for multiple use cases that it supports outside of ETL in a Data Warehouse, such as database replication, database to flat files, and more. Pentaho allows you to create ETL jobs on a graphical interface without writing code. Pricing at Pentaho Pentaho has a free, open-source version and a subscription-based enterprise model. You can contact the sales team to learn the details about the subscription-based model. The Best-Suited Use Case for Pentaho Since PDI is open-source, it’s a great choice if you’re cost-sensitive. Pentaho, as a batch data integration tool, doesn’t support real-time data streaming. 6. AWS Glue AWS Glue is a robust data integration solution that excels in fully managed, cloud-based ETL processes on the Amazon Web Services (AWS) platform. Designed to help you discover, prepare, and combine data, AWS Glue simplifies analytics and machine learning. Key Features of the AWS Glue You don’t have to write the code for creating and running ETL jobs, this can be done simply by using AWS Glue Studio. Using AWS Glue, you can execute serverless ETL jobs. Also, other AWS services like S3, RDS, and Redshift can be integrated easily. Your data sources can be crawled and catalogued automatically using AWS Glue. Pricing at AWS Glue For AWS Glue the pay you make is hourly and the billing is done every second. You can request them for pricing quote. The Best-Suited Use Case for AWS Glue AWS Glue is a good choice if you’re looking for a fully managed, scalable and reliable tool involving cloud-based data integrations. 7. Microsoft Azure Data Factory Azure Data Factory is a cloud-based ETL and data integration service that allows you to create powerful workflows for moving and transforming data at scale. With Azure Data Factory, you can easily build and schedule data-driven workflows, known as pipelines, to gather data from various sources. Key Features of the Microsoft Azure Data Factory Data Factory offers a versatile integration and transformation platform that seamlessly supports and speeds up your digital transformation project using intuitive, code-free data flows. Using built-in connectors, you can ingest all your data from diverse and multiple sources. SQL Server Integration Services (SSIS) can be easily rehosted to build code-free ETL and ELT pipelines with built-in Git, supporting continuous integration and continuous delivery (CI/CD). Pricing at Microsoft Azure Data Factory Azure provides a consumption based pricing model, you can estimate your specific cost by using Azure Pricing Calculator available on the its website. The Best-Suited Use Case for the Microsoft Azure Data Factory Azure Data Factory is designed to automate and coordinate your data workflows across different sources and destinations. 8. IBM Infosphere Data Stage IBM DataStage is an enterprise-level data integration tool used to streamline your data transfer and transformation tasks. Data integration using ETL and ELT methods, along with parallel processing and load balancing is supported ensuring high performance. Key Features of IBM Infosphere Data Stage To integrate your structured, unstructured, and semi-structured data, you can use Data Stage. The platform provides a range of data quality features for you, including data profiling, standardization, matching, enhancement, and real-time data quality monitoring. By transforming large volumes of raw data, you can extract high-quality, usable information and ensure consistent and assimilated data for efficient data integrations. Pricing at IBM Infosphere Data Stage Data Stage offers free trial and there after you can contact their sales team to obtain the pricing for license and full version. The Best-Suited Use Case for IBM Infosphere Data Stage IBM Infosphere DataStage is recommended for you as the right integration tool because of its parallel processing capabilities it can handle large-scale data integrations efficiently along with enhancing performance. 9. SnapLogic SnapLogic is an integration platform as a service (iPaaS) that offers fast integration services for your enterprise. It comes with a simple, easy-to-use browser-based interface and 500+ pre-built connectors. With the help of SnapLogic’s Artificial Intelligence-based assistant, a person like you from any line of business can effortlessly integrate the two platforms using the click-and-go feature. Key Features of SnapLogic SnapLogic offers reporting tools that allow you to view the ETL job progress with the help of graphs and charts. It provides the simplest user interface, enabling you to have self-service integration. Anyone with no technical knowledge can integrate the source with the destination. SnapLogic’s intelligent system detects any EDI error, instantly notifies you, and prepares a log report for the issue. Pricing at SnapLogic SnapLogics’s pricing is based on the package you select and the configuration that you want with unlimited data flow. You can discuss the pricing package with their team. The Best-Suited Use Case for SnapLogic SnapLogic is an easy-to-use data integration tool that is best suited for citizen integrators without technical knowledge. 10. Jitterbit Jitterbit is a harmony integration tool that enables your enterprise to establish API connections between apps and services. It supports cloud-based, on-premise, and SaaS applications. Along with Data Integration tools, you are offered AI features that include speech recognition, real-time language translation, and a recommendation system. It is called the Swiss Army Knife of Big Data Integration Platforms. Key Features of Jitterbit Jitterbit offers a powerful Workflow Designer that allows you to create new integration between two apps with its pre-built data integration tool templates. It comes with an Automapper that can help you map similar fields and over 300 formulas to make the transformation task easier. Jitterbit provides a virtual environment where you can test integrations without disrupting existing ones. Pricing at Jitterbit Jitterbit offers you with three pricing models: Standard, Professional and Enterprise, all need an yearly subscription, and the quote can be discussed with them. The Best-Suited Use Case for Jitterbit Jitterbit is an Enterprise Integration Platform as a Service (EiPaaS) that you can use to solve complex integrations quickly. 11. Zigiwave Zigiwave is a Data Integration Tool for ITSM, Monitoring, DevOps, Cloud, and CRM systems. It can automate your workflow in a matter of few clicks as it offers a No-code interface for easy-to-go integrations. With its deep integration features, you can map entities at any level. Zigiwave smart data loss prevention protects data during system downtime. Key Features of Zigiwave Zigiwave acts as an intermediate between your two platforms and doesn’t store any data, which makes it a secure cloud Data Integration platform. Zigiwave synchronizes your data in real-time, making it a zero-lag data integration tool for enterprises. It is highly flexible and customizable and you can filter and map data according to your needs. Pricing at Zigiwave You can get a 30-day free trial at Zigiwave and can book a meeting with them to discuss the pricing. The Best-Suited Use Case for Zigiwave It is best suited if your company has fewer resources and wants to automate operations with cost-effective solutions. 12. IRI Voracity IRI Voracity is an iPaaS Data Integration tool that can connect your two apps with its powerful APIs. It also offers federation, masking, data quality, and MDM integrations. Its GUI workspace is designed on Eclipse to perform integrations, transformations, and Hadoop jobs. It offers other tools that help you understand and track data transfers easily. Key Features of IRI Voracity IRI Voracity generates detailed reports for ETL jobs that help you track all the activities and log all the errors. It also enables you to directly integrate their data with other Business Analytics and Business Intelligence tools to help analyze your data in one place. You can transform, normalize, or denormalize your data with the help of a GUI wizard. Pricing at IRI Voracity IRI Voracity offers you their pricing by asking for a quote. The Best-Suited Use Case for IRI Voracity If you’re familiar with Eclipse-based wizards and need the additional features of IRI Voracity Data Management, IRI Voracity, an Eclipse GUI-based data integration platform, is ideal for you. 13. Oracle Data Integrator Oracle Data Integrator is one of the most renowned Data Integration providers, offering seamless data integration for SaaS and SOA-enabled data services. It also offers easy interoperability with Oracle Warehouse Builder (OWB) for enterprise users like yourself. Oracle Data Integrator provides GUI-based tools for a faster and better user experience. Key Features of Oracle Data Integrator It automatically detects faulty data during your data loading and transforming process and recycles it before loading it again. It supports all RDBMSs, such as Oracle, Exadata, Teradata, IBM DB2, Netezza, Sybase IQ, and other file technologies, such as XML and ERPs. Its unique ETL architecture offers you greater productivity with low maintenance and higher performance for data transformation. Pricing at Oracle Data Integrator Though it is a free Open-Source platform, you can get Oracle Data Integrator Enterprise Editions Licence at $900 for a named user plus licence with $198 for software update registration support, and $30,000 for Processor Licence with $6,600 for software update licence support. The Best-Suited Use Case for Oracle Data Integrator The unique ETL architecture of Oracle Data Integrator eliminates the dedicated ETL servers, which reduces its hardware and software maintenance costs. So it’s best for your business if you want cost-effective data integration technologies. 14. Celigo Celigo is an iPaaS Data Integration tool with a click-and-go feature. It automates most of your workflow for data extraction and transformation to destinations. It offers many pre-built connectors, including most Cloud platforms used in the industry daily. Its user-friendly interface enables technical and non-technical users to perform data integration jobs within minutes. Key Features of Celigo Celigo offers a low-code GUI-based Flow Builder that allows you to build custom integrations from scratch. It provides an Autopilot feature with inegrator.io that allows you to automate most workflow with the help of pattern recognition AI. Using Celigo, developers like you can create and share your stacks and generate tokens for direct API calls for complex flow logic to build integrations. Pricing at Celigo Celigo offers four pricing plans: Free trail plan with 2 endpoint apps, Professional with 5 endpoint apps, Premium with 10 endpoint apps and Enterprise with 20 endpoint apps. Their prices can be known by contacting them. The Best-Suited Use Case for Celigo It is perfect if you want to automate most of your data integration workflow and have no coding knowledge. 15. MuleSoft Anypoint Platform MuleSoft Anypoint Platform is a unified iPaaS Data Integration tool that helps your company establish a connection between two cloud-based apps or a cloud or on-premise system for seamless data synchronization. It stores the data stream from data sources locally and on the Cloud. To access and transform your data, you can use the MuleSoft expression language. Key Features of the MuleSoft Anypoint Platform It offers mobile support that allows you to manage your workflow and monitor tasks from backend systems, legacy systems, and SaaS applications. MuleSoft can integrate with many enterprise solutions and IoT devices such as sensors, medical devices, etc. It allows you to perform complex integrations with pre-built templates and out-of-box connectors to accelerate the entire data transfer process. Pricing at MuleSoft Anypoint Platform Anypoint Integration Starter is the starting plan which lets you manage, design and deploy APIs and migrations and you can get the quote at request. The Best-Suited Use Case for the MuleSoft Anypoint Platform When your company needs to connect to many information sources, in public and private clouds and wants to access outdated system data, this integrated data platform is the best solution. What Factors to Consider While Selecting Data Integration Tools? While picking the right Data Integration tool from several great options out there, it is important to be wise enough. So, how would you select the best data integration platform for your use case? Here are some factors to keep in mind: Data Sources Supported Scalability Security and Compliance Real-Time Data Availability Data Transformations 1) Data Sources Supported As your business grows, the complexity of the Data Integration strategy will grow. Take note that there are many streams and web-based applications, and data sources that are being added to your business suit daily by different teams. Hence, it is important to choose a tool that could grow and can accommodate your expanding list of data sources as well. 2) Scalability Initially, the volume of the data you need for your Data Integration software could be less. But, as your business scales, you will start capturing every touchpoint of your customers, exponentially growing the volume of data that your data infrastructure should be capable of handling. When you choose your Data Integration tool, ensure that the tool can easily scale up and down as per your data needs. 3) Security and Compliance Given you are dealing with mission-critical data, you have to make sure that the solution offers the expertise and the resources needed to ensure that you are covered when it comes to security and compliance. 4) Real-Time Data Availability This is applicable only if you are use case is to bring data to your destination for real-time analysis. For many companies – this is the primary use case. Not all Data Integration solutions support this. Many bring data to the destination in batches – creating a lag of anywhere between a few hours to days. 5) Data Transformations The data that is extracted from different applications is in different formats. For example, the date represented in your database can be in epoch time whereas another system has the date in “mm-dd-yy”. To be able to do meaningful analysis, companies would want to bring data to the destination in a common format that makes analysis easy and fast. This is where Data transformation comes into play. Depending on your use case, pick a tool that enables seamless data transformations. Benefits of Data Integration Tools Now that you have your right tool based on your use case, it is time to learn how are they beneficial for your business. The benefits range from: Improved Decision-Making Since the raw data is now converted into usable information and data is present in a consolidated form, your decisions based on that information will be faster and more accurate. Automated Business Processes Using these tools your data integration task becomes automated, which leaves you and your team with more time to focus on business development related activities. Reduced Costs By utilizing these tools the integration processes are automated, so, manual efforts and errors are significantly reduced, therefore reducing the overall cost. Improved Customer Service You deliver more personalized customer support and it becomes efficient as you can now have a comprehensive customer report which will help you understand their needs. Enhanced Compliance and Security These tools make sure that the data handled follows proper regulatory standards and any of your sensitive information is protected. Increased Agility and Collaboration You can easily share your data and collaborate across departments without any interruptions which boosts the datas overall agility and responsiveness. Learn more about: Top 7 Free Open-source ETL Tools AWS Integration Strategies Conclusion This article provided you with a brief overview of Data Integration and Data Integration Tools, along with the factors to consider while choosing these tools. You are now in the position to choose the best Data Integration tools based on your requirements. Now that you have an idea of how to go about picking a Data Integration Tool, let us know your thoughts/questions in the comments section below. FAQ on Data Integration Tools What are the main features to look for in a data integration tool? The main features to look for in a data integration tool are the data sources it supports, its scalability, the security and compliance it follows, real-time data availability, and last but not the least, the data transformations it provides. How do data integration tools enhance data security? The data integration tools enhance data security by following proper regulatory standards and protecting your sensitive information. Can data integration tools handle real-time data? Integration tools like LIKE.TG Data, Talend, Jitterbit, and Zigiwave can handle real-time data. What are the cost considerations for different data integration tools? Cost consideration for different data integration tools include your initial licensing and subscription fees, along with the cost to implement and setup that tool followed by maintenance and support. How do I choose between open-source and proprietary tools? While choosing between open-source and proprietary tools you consider relevant factors, such as business size, scalability, available budget, deployment time and reputation of the data integration solution partner.
 Salesforce to MySQL Integration: 2 Easy Methods
Salesforce to MySQL Integration: 2 Easy Methods
While Salesforce provides its analytics capabilities, many organizations need to synchronize Salesforce data into external databases like MySQL for consolidated analysis. This article explores two key methods for integrating Salesforce to MySQL: ETL pipeline and Custome Code. Read on for an overview of both integration methods and guidance on choosing the right approach.Methods to Set up Salesforce to MySQL Integration Method 1: Using LIKE.TG Data to Set Up Salesforce to MySQL Integration LIKE.TG Data, a No-code Data Pipeline platform helps you to transfer data from Salesforce (among 150+ Sources) to your desired destination like MySQL in real-time, in an effortless manner, and for free. LIKE.TG with its minimal learning curve can be set up in a matter of minutes making the user ready to perform operations in no time instead of making them repeatedly write the code. Sign up here for a 14-day Free Trial! Method 2: Using Custom Code to Set Up Salesforce to MySQL Integration You can follow the step-by-step guide for connecting Salesforce to MySQL using custom codes. This approach uses Salesforce APIs to achieve this data transfer. Additionally, it will also highlight the limitations and challenges of this approach. Methods to Set up Salesforce to MySQL Integration You can easily connect your Salesforce account to your My SQL account using the following 2 methods: Method 1: Using LIKE.TG Data to Set Up Salesforce to MySQL Integration LIKE.TG Data takes care of all your data preprocessing needs and lets you focus on key business activities and draw a much more powerful insight on how to generate more leads, retain customers, and take your business to new heights of profitability. It provides a consistent reliable solution to manage data in real-time and always has analysis-ready data in your desired destination. LIKE.TG can integrate data from Salesforce to MySQL in just 2 simple steps: Authenticate and configure your Salesforce data source as shown in the below image. To learn more about this step, visit here. Configure your MySQL destination where the data needs to be loaded, as shown in the below image. To learn more about this step, visit here. Method 2: Using Custom Code to Set Up Salesforce to MySQL Integration This method requires you to manually build a custom code using various Salesforce APIs to connect Salesforce to MySQL database. It is important to understand these APIs before learning the required steps. APIs Required to Connect Salesforce to MySQL Using Custom Code Salesforce provides different types of APIs and utilities to query the data available in the form of Salesforce objects. These APIs help to interact with Salesforce data. An overview of these APIs is as follows: Salesforce Rest APIs: Salesforce REST APIs provide a simple and convenient set of web services to interact with Salesforce objects. These APIs are recommended for implementing mobile and web applications that work with Salesforce objects. Salesforce REST APIs: Salesforce SOAP APIs are to be used when the applications need a stateful API or have strict requirements on transactional reliability. It allows you to establish formal contracts of API behavior through the use of WSDL. Salesforce BULK APIs: Salesforce BULK APIs are tailor-made for handling a large amount of data and have the ability to download Salesforce data as CSV files. It can handle data ranging from a few thousand records to millions of records. It works asynchronously and is batched. Background operation is also possible with Bulk APIs. Salesforce Data Loader: Salesforce also provides a Data Loader utility with export functionality. Data Loader is capable of selecting required attributes from objects and then exporting them to a CSV file. It comes with some limitations based on the Salesforce subscription plan to which the user belongs. Internally, Data Loader works based on bulk APIs. Steps to Connect Salesforce to MySQL Use the following steps to achieve Salesforce to MySQL integration: Step 1: Log in to Salesforce using the SOAP API and get the session id. For logging in first create an XML file named login.txt in the below format. <?xml version="1.0" encoding="utf-8" ?> <env:Envelope xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:env="http://schemas.xmlsoap.org/soap/envelope/"> <env:Body> <n1:login xmlns:n1="urn:partner.soap.sforce.com"> <n1:username>your_username</n1:username> <n1:password>your_password</n1:password> </n1:login> </env:Body> </env:Envelope> Step 2: Execute the below command to login curl https://login.Salesforce.com/services/Soap/u/47.0 -H "Content-Type: text/xml; charset=UTF-8" -H "SOAPAction: login" -d @login.txt From the resultant XML, note the session id. This session id is to be used for all subsequent requests. Step 3: Create a BULK API job. For doing this, create a text file in the folder named job.txt with the following content. <?xml version="1.0" encoding="UTF-8"?> <jobInfo xmlns="http://www.force.com/2009/06/asyncapi/dataload"> <operation>insert</operation> <object>Contact</object> <contentType>CSV</contentType> </jobInfo> Please note that the object attribute in the above XML should correspond to the object for which data is to be loaded. Here we are pulling data from the object called Contact. Execute the below command after creating the job.txt curl https://instance.Salesforce.com/services/async/47.0/job -H "X-SFDC-Session: sessionId" -H "Content-Type: application/xml; charset=UTF-8" -d @job.txt From the result, note the job id. This job-id will be used to form the URL for subsequent requests. Please note the URL will change according to the URL of the user’s Salesforce organization. Step 4: Use CURL again to execute the SQL query and retrieve results. curl https://instance_name—api.Salesforce.com/services/async/APIversion/job/jobid/batch -H "X-SFDC-Session: sessionId" -H "Content-Type: text/csv; SELECT name,desc from Contact Step 5: Close the job. For doing this, create a file called close.txt with the below entry. <?xml version="1.0" encoding="UTF-8"?> <jobInfo xmlns="http://www.force.com/2009/06/asyncapi/dataload"> <state>Closed</state> </jobInfo> Execute the below command after creating the file to close the job. curl https://instance.Salesforce.com/services/async/47.0/job/jobId -H "X-SFDC-Session: sessionId" -H "Content-Type: application/xml; charset=UTF-8" -d @close_job.txt Step 6: Retrieve the results id for accessing the URL for results. Execute the below command. curl -H "X-SFDC-Session: sessionId" https://instance.Salesforce.com/services/async/47.0/job/jobId/batch/batchId/result Step 7: Retrieve the actual results using the result ID fetched from the above step. curl -H "X-SFDC-Session: sessionId" https://instance.Salesforce.com/services/async/47.0/job/jobId/batch/batchId/result/resultId This will provide a CSV file with rows of data. Save the CSV file as contacts.csv. Step 8: Load data to MySQL using the LOAD DATA INFILE command. Assuming the table is already created this can be done by executing the below command. LOAD DATA INFILE'contacts.csv' INTO TABLE contacts FIELDS TERMINATED BY ',' ENCLOSED BY '"' LINES TERMINATED BY 'rn' IGNORE 1 LINES; Alternately, instead of using the bulk API manually, the Salesforce Data Loader utility can be used to export CSV files of objects. The caveat here is that usage of certain Data Loader functionalities is restricted based on the user’s subscription plan. There is also a limit to the frequency in which data loader export operations can be performed or scheduled. Limitations of Using Custom Code Method As evident from the above steps, loading data from Salesforce to MySQL through the manual method is both a tedious and fragile process with multiple error-prone steps. This works well when you have on-time or a batch need to bring data from Salesforce. In case you need data more frequently or in real-time, you would need to build additional processes to successfully achieve this. Conclusion In this blog, we discussed how to achieve Salesforce to MySQL Integration using 2 different approaches. Additionally, it has also highlighted the limitations and challenges of using the custom code method. Visit our Website to Explore LIKE.TG A more graceful method to achieve the same outcome would be to use a code-free Data Integration Platform likeLIKE.TG Data. LIKE.TG can mask all the ETL complexities and ensure that your data is securely moved to MySQL from Salesforce in just a few minutes and for free. Want to give LIKE.TG a spin? Sign Up for a 14-day free trialand experience the feature-rich LIKE.TG suite firsthand. Check out our pricing to choose the right plan for you! Let us know your thoughts on the 2 approaches to moving data from Salesforce to MySQL in the comments.
 Aurora to Snowflake ETL: 5 Steps to Move Data Easily
Aurora to Snowflake ETL: 5 Steps to Move Data Easily
Often businesses have a different Database to store transactions (Eg: Amazon Aurora) and another Data Warehouse (Eg. Snowflake) for the company’s Analytical needs. There are 2 prime reasons to move data from your transactional Database to a Warehouse (Eg: Aurora to Snowflake). Firstly, the transaction Database is optimized for fast writes and responses. Running Analytics queries on large data sets with many aggregations and Joins will slow down the Database. This might eventually take a toll on the customer experience. Secondly, Data Warehouses are built to handle scaling data sets and Analytical queries. Moreover, they can host the data from multiple data sources and aid in deeper analysis. This post will introduce you to Aurora and Snowflake. It will also highlight the steps to move data from Aurora to Snowflake. In addition, you will explore some of the limitations associated with this method. You will be introduced to an easier alternative to solve these challenges. So, read along to gain insights and understand how to migrate data from Aurora to Snowflake. Understanding Aurora and Snowflake AWS RDS (Relational Database) is the initial Relation Database service from AWS which supports most of the open-source and proprietary databases. Open-source offerings of RDS like MySQL and PostgreSQL are much cost-effective compared to enterprise Database solutions like Oracle. But most of the time open-source solutions require a lot of performance tuning to get par with enterprise RDBMS in performance and other aspects like concurrent connections. AWS introduced a new Relational Database service called Aurora which is compatible with MySQL and PostgreSQL to overcome the much-known weakness of those databases costing much lesser than enterprise Databases. No wonder many organizations are moving to Aurora as their primary transaction Database system. On the other end, Snowflake might be the best cost-effective and fast Data Warehousing solution. It has dynamically scaling compute resources and storage is completely separated and billed. Snowflake can be run on different Cloud vendors including AWS. So data movement from Aurora to Snowflake can also be done with less cost. Read about Snowflake’s features here. Methods to load data from Amazon Aurora to Snowflake Here are two ways that can be used to approach Aurora to Snowflake ETL: Method 1:Build Custom Scripts to move data from Aurora to Snowflake Method 2:Implement a hassle-free, no-code Data Integration Platform like LIKE.TG Data –14 Day Free Trial(Official Snowflake ETL Partner) to move data from Aurora to Snowflake. GET STARTED WITH LIKE.TG FOR FREE This post will discuss Method 1 in detail to migrate data from Aurora to Snowflake. The blog will also highlight the limitations of this approach and the workarounds to solve them. Move Data from Aurora to Snowflake using ETL Scripts The steps to replicate data from Amazon Aurora to Snowflake are as follows: 1. Extract Data from Aurora Cluster to S3 SELECT INTO OUTFILE S3 statement can be used to query data from an Aurora MySQL cluster and save the result to S3. In this method, data reaches the client-side in a fast and efficient manner. To save data to S3 from an Aurora cluster proper permissions need to be set. For that – Create a proper IAM policy to access S3 objects – Refer to AWS documentation here. Create a new IAM role, and attach the IAM policy you created in the above step. Set aurora_select_into_s3_role or aws_default_s3_role cluster parameter to the ARN of the new IAM role. Associate the IAM role that you created with the Aurora cluster. Configure the Aurora cluster to allow outbound connections to S3 – Read more on this here. Other important points to be noted while exporting data to S3: User Privilege – The user that issues the SELECT INTO OUTFILE S3 should have the privilege to do so.To grant access – GRANT SELECT INTO S3 ON *.* TO 'user'@'domain'. Note that this privilege is specific to Aurora. RDS doesn’t have such a privilege option. Manifest File – You can set the MANIFEST ON option to create a manifest file which is in JSON format that lists the output files uploaded to the S3 path. Note that files will be listed in the same order in which they would be created.Eg: { "entries": [ { "url":"s3-us-east-1://s3_bucket/file_prefix.part_00000" }, { "url":"s3-us-east-1://s3_bucket/file_prefix.part_00001" }, { "url":"s3-us-east-1://s3_bucket/file_prefix.part_00002" } ] } Output Files – The output is stored as delimited text files. As of now compressed or encrypted files are not supported. Overwrite Existing File – Set option OVERWRITE ON to delete if a file with exact name exists in S3. The default file size is 6 GB. If the data selected by the statement is lesser then a single file is created. Otherwise, multiple files are created. No rows will be split across file boundaries. If the data volume to be exported is larger than 25 GB, it is recommended to run multiple statements to export data. Each statement for a different portion of data. No metadata like table schema will be uploaded to S3 As of now, there is no direct way to monitor the progress of data export. One simple method is set to manifest option on and the manifest file will be the last file created.Examples: The below statement writes to S3 of located in a different region. Each field is terminated by a comma and each row is terminated by ‘n’. SELECT * FROM students INTO OUTFILE S3 's3-us-west-2://aurora-out/sample_students_data' FIELDS TERMINATED BY ',' LINES TERMINATED BY 'n'; Below is another example that writes to S3 of located in the same region. A manifest file will also be created. SELECT * FROM students INTO OUTFILE S3 's3://aurora-out/sample_students_data' FIELDS TERMINATED BY ',' LINES TERMINATED BY 'n' MANIFEST ON; 2. Convert Data Types and Format them There might be data transformations corresponding to business logic or organizational standards to be applied while transferring data from Aurora to Snowflake. Apart from those high-level mappings, some basic things to be considered generally are listed below: All popular character sets including UTF-8, UTF-16 are supported by Snowflake. The full list can be found here. Many Cloud-based and open source Big Data systems compromise on standard Relational Database constraints like Primary Key. But, note that Snowflake supports all SQL constraints like UNIQUE, PRIMARY KEY, FOREIGN KEY, NOT NULL constraints. This might be helpful when you load data. Data types support in Snowflake is fairly rich including nested data structures like an array. Below is the list of Snowflake data types and corresponding MySQL Aurora types. Snowflake is really flexible with the date or time format. If a custom format is used in your file that can be explicitly specified using the File Format Option while loading data to the table. The complete list of date and time formats can be found here. 3. Stage Data Files to the Snowflake Staging Area Snowflake requires the data to be uploaded to a temporary location before loading to the table. This temporary location is an S3 location that Snowflake has access to. This process is called staging. The snowflake stage can be either internal or external. (A) Internal Stage In Snowflake, each user and table is automatically assigned to an internal stage for data files. It is also possible internal stages explicitly and can be named. The stage assigned to the user is named as ‘@~’. The stage assigned to a table will have the name of the table. The default stages assigned to a user or table can’t be altered or dropped. The default stages assigned to a user or table do not support setting file format options. As mentioned above, internal stages can also be created explicitly by the user using SQL statements. While creating stages explicitly like this, many data loading options can be assigned to those stages like file format, date format, etc. While interacting with Snowflake for data loading or creating tables, SnowSQL is a very handy CLI client available in Linux/Mac/Windows which can be used to run Snowflake commands. Read more about the tool and options here. Below are some example commands to create a stage: Create a named internal stage as shown below: my_aurora_stage and assign some default options: create or replace stage my_aurora_stage copy_options = (on_error='skip_file') file_format = (type = 'CSV' field_delimiter = '|' skip_header = 1); PUT is the command used to stage files to an internal Snowflake stage. The syntax of the PUT command is : PUT file://path_to_file/filename internal_stage_name Eg: Upload a file named students_data.csv in the /tmp/aurora_data/data/ directory to an internal stage named aurora_stage. put file:////tmp/aurora_data/data/students_data.csv @aurora_stage; Snowflake provides many options which can be used to improve the performance of data load like the number of parallelisms while uploading the file, automatic compression, etc. More information and the complete list of options are listed here. (B) External Stage Just like the internal stage Snowflake supports Amazon S3 and Microsoft Azure as an external staging location. If data is already uploaded to an external stage that can be accessed from Snowflake, that data can be loaded directly to the Snowflake table. No need to move the data to an internal stage. To create an external stage on S3, IAM credentials with proper access permissions need to be provided. In case the data is encrypted, encryption keys should be provided. create or replace stage aurora_ext_stage url='s3://snowflake_aurora/data/load/files/' credentials=(aws_key_id='13311a23344rrb3c' aws_secret_key='abddfgrrcd4kx5y6z'); encryption=(master_key = 'eSxX0jzsdsdYfIjkahsdkjamNNNaaaDwOaO8='); Data can be uploaded to the external stage with respective Cloud services. Data from Amazon Aurora will be exported to S3 and that location itself can be used as an external staging location which helps to minimize data movement. 4. Import Staged Files to Snowflake Table Now data is present in an external or internal stage and has to be loaded to a Snowflake table. The command used to do this is COPY INTO. To execute the COPY INTO command compute resources in the form of Snowflake virtual warehouses are required and will be billed as per consumption. Eg: To load from a named internal stage: copy into aurora_table from @aurora_stage; To load data from the external stage. Only a single file is specified. copy into my_external_stage_table from @aurora_ext_stage/tutorials/dataloading/students_ext.csv; You can even copy directly from an external location: copy into aurora_table from s3://mybucket/aurora_snow/data/files credentials=(aws_key_id='$AWS_ACCESS_KEY_ID' aws_secret_key='$AWS_SECRET_ACCESS_KEY') encryption=(master_key = 'eSxX009jhh76jkIuLPH5r4BD09wOaO8=') file_format = (format_name = csv_format); Files can be specified using patterns: copy into aurora_pattern_table from @aurora_stage file_format = (type = 'TSV') pattern='.*/.*/.*[.]csv[.]gz'; Some commonly used options for CSV file loading using the COPY command COMPRESSION to specify compression algorithm used for the files RECORD_DELIMITER to indicate lines separator character FIELD_DELIMITER is the character separating fields in the file SKIP_HEADER is the number of header lines skipped DATE_FORMAT is the date format specifier TIME_FORMAT is the time format specifier There are many other options. For the full list click here. 5. Update Snowflake Table So far the blog talks about how to extract data from Aurora and simply insert it into a Snowflake table. Next, let’s look deeper into how to handle incremental data upload to the Snowflake table. Snowflake’s architecture is unique. It is not based on any current/existing big data framework. Snowflake does not have any limitations for row-level updates. This makes delta data uploading to a Snowflake table much easier compared to systems like Hive. The way forward is to load incrementally extracted data to an intermediate table. Next, as per the data in the intermediate table, modify the records in the final table. 3 common methods that are used to modify the final table once data is loaded into a landing table ( intermediate table) are mentioned below. 1. Update the rows in the target table. Next, insert new rows from the intermediate or landing table which are not in the final table. UPDATE aurora_target_table t SET t.value = s.value FROM landing_delta_table in WHERE t.id = in.id; INSERT INTO auroa_target_table (id, value) SELECT id, value FROM landing_delta_table WHERE NOT id IN (SELECT id FROM aurora_target_table); 2. Delete all records from the target table which are in the landing table. Then insert all rows from the landing table to the final table. DELETE .aurora_target_table f WHERE f.id IN (SELECT id from landing_table); INSERT aurora_target_table (id, value) SELECT id, value FROM landing_table; 3. MERGE statement – Inserts and updates combined in a single MERGE statement and it is used to apply changes in the landing table to the target table with one SQL statement. MERGE into aurora_target_table t1 using landing_delta_table t2 on t1.id = t2.id WHEN matched then update set value = t2.value WHEN not matched then INSERT (id, value) values (t2.id, t2.value); Limitations of Writing CustomETL Code to Move Data from Aurora to Snowflake While the approach may look very straightforward to migrate data from Aurora to Snowflake, it does come with limitations. Some of these are listed below: You would have to invest precious engineering resources to hand-code the pipeline. This will increase the time for the data to be available in Snowflake. You will have to invest in engineering resources to constantly monitor and maintain the infrastructure. Code Breaks, Schema Changes at the source, Destination Unavailability – these issues will crop up more often than you would account for while starting the ETL project. The above approach fails if you need data to be streamed in real-time from Aurora to Snowflake. You would need to add additional steps, set up cron jobs to achieve this. So, to overcome these limitations and to load your data seamlessly from Amazon Aurora to Snowflake you can use a third-party tool like LIKE.TG . EASY WAY TO MOVE DATA FROM AURORA TO SNOWFLAKE On the other hand, a Data Pipeline Platform such asLIKE.TG , an official Snowflake ETL partner,can help you bring data from Aurora to Snowflake in no time. Zero Code, Zero Setup Time, Zero Data Loss. Here are the simple steps to loaddata from Aurora to Snowflake using LIKE.TG : Authenticate and Connect to your Aurora DB. Select the replication mode: (a) Full Dump and Load (b) Incremental load for append-only data (c) Change Data Capture Configure the Snowflake Data Warehouse for data load. SIGN UP HERE FOR A 14-DAY FREE TRIAL! For a next-generation digital organization, there should be a seamless data movement between Transactional and Analytical systems. Using an intuitive and reliable platform like LIKE.TG to migrate your data from Aurora to Snowflake ensures that accurate and consistent data is available in Snowflake in real-time. Conclusion In this article, you gained a basic understanding of AWS Aurora and Snowflake. Moreover, you understood the steps to migrate your data from Aurora to Snowflake using Custom ETL scripts. In addition, you explored the limitations of this method. Hence, you were introduced to an easier alternative, LIKE.TG to move your data from Amazon Aurora to Snowflake seamlessly. VISIT OUR WEBSITE TO EXPLORE LIKE.TG LIKE.TG Data is a No-Code Data Pipeline that offers a faster way to move data from 150+ Data Sources including 50+ Free Sources, into your Data Warehouse like Amazon Redshift to be visualized in a BI tool. LIKE.TG is fully automated and hence does not require you to code. You can easily load your data from Aurora to Snowflake in a hassle-free manner. Want to take LIKE.TG for a spin? Check out our transparent pricing to make an informed decision. SIGN UP and experience a hassle-free data replication from Aurora to Snowflake. Share your experience of migrating data from Aurora to Snowflake in the comments section below!
 How To Set up SQL Server to Snowflake in 4 Easy Methods
How To Set up SQL Server to Snowflake in 4 Easy Methods
Snowflake is great if you have big data needs. It offers scalable computing and limitless size in a traditional SQL and Data Warehouse setting. If you have a relatively small dataset or low concurrency/load then you won’t see the benefits of Snowflake.Simply put, Snowflake has a friendly UI, and unlimited storage capacity, along with the control, security, and performance you’d expect for a Data Warehouse, something SQL Server is not. Snowflake’s unique Cloud Architecture enables unlimited scale and concurrency without resource contention, the ‘Holy Grail’ of Data Warehousing. One of the biggest challenges of migrating data from SQL server to Snowflake is choosing from all the different options available. This blog post covers the detailed steps of 4 methods that you need to follow for SQL Server to Snowflake migration. Read along and decide, which method suits you the best! What is MS SQL Server? Microsoft SQL Server (MS SQL Server) is a relational database management system (RDBMS) developed by Microsoft. It is used to store and retrieve data as requested by other software applications, which may run either on the same computer or on another computer across a network. MS SQL Server is designed to handle a wide range of data management tasks and supports various transaction processing, business intelligence, and analytics applications. Key Features of SQL Server: Scalability: Supports huge databases and multiple concurrent users. High Availability: Features include Always On and Failover clustering. Security: Tight security through solid encryption, auditing, row-level security. Performance: High-Speed in-memory OLTP and Columnstore indexes Integration: Integrates very well with other Microsoft services and Third-Party Tools Data Tools: In-Depth tools for ETL, reporting, data analysis Cloud Integration: Comparatively much easier to integrate with Azure services Management: SQL Server Management Studio for the management of Databases Backup and Recovery: Automated Backups, Point-in-Time Restore. TSQL: Robust Transact-SQL in complex queries and stored procedures. What is Snowflake? Snowflake is a cloud-based data warehousing platform that is designed to handle large-scale data storage, processing, and analytics. It stands out due to its architecture, which separates compute, storage, and services, offering flexibility, scalability, and performance improvements over traditional data warehouses. Key Features of Snowflake: Scalability: Seamless scaling of storage and compute independently. Performance: Fast query performance with automatic optimization. Data Sharing: Secure and easy data sharing across organizations. Multi-Cloud: Operates on AWS, Azure, and Google Cloud. Security: Comprehensive security features including encryption and role-based access. Zero Maintenance: Fully managed with automatic updates and maintenance. Data Integration: Supports diverse data formats and ETL tools. Load your data from MS SQL Server to SnowflakeGet a DemoTry itLoad your data from Salesforce to SnowflakeGet a DemoTry itLoad your data from MongoDB to SnowflakeGet a DemoTry it Methods to Connect SQL Server to Snowflake The following 4 methods can be used to transfer data from Microsoft SQL server to Snowflake easily: Method 1: Using SnowSQL to connect SQL server to Snowflake Method 2: Using Custom ETL Scripts to connect SQL Server to Snowflake Method 3: Using LIKE.TG Data to connect Microsoft SQL Server to Snowflake Method 4: SQL Server to Snowflake Using Snowpipe Method 1: Using SnowSQL to Connect Microsoft SQL Server to Snowflake To migrate data from Microsoft SQL Server to Snowflake, you must perform the following steps: Step 1: Export data from SQL server using SQL Server Management Studio Step 2: Upload the CSV file to an Amazon S3 Bucket using the web console Step 3: Upload data to Snowflake From S3 Step 1: Export Data from SQL Server Using SQL Server Management Studio SQL Server Management Studio is a data management and administration software application that launched with SQL Server. You will use it to extract data from a SQL database and export it to CSV format. The steps to achieve this are: Install SQL Server Management Studio if you don’t have it on your local machine. Launch the SQL Server Management Studio and connect to your SQL Server. From the Object Explorer window, select the database you want to export and right-click on the context menu in the Tasks sub-menu and choose the Export data option to export table data in CSV. The SQL Server Import and Export Wizard welcome window will pop up. At this point, you need to select the Data source you want to copy from the drop-down menu. After that, you need to select SQL Server Native Client 11.0 as the data source. Select an SQL Server instance from the drop-down input box. Under Authentication, select “Use Windows Authentication”. Just below that, you get a Database drop-down box, and from here you select the database from which data will be copied. Once you’re done filling out all the inputs, click on the Next button. The next window is the Choose a Destination window. Under the destination drop-down box, select the Flat File Destination for copying data from SQL Server to CSV. Under File name, select the CSV file that you want to write to and click on the Next button. In the next screen, select Copy data from one or more tables or views and click Next to proceed. A “Configure Flat File Destination” screen will appear, and here you are going to select the table from the Source table or view. This action will export the data to the CSV file. Click Next to continue. You don’t want to change anything on the Save and Run Package window so just click Next. The next window is the Complete Wizard window which shows a list of choices that you have selected during the exporting process. Counter-check everything and if everything checks out, click the Finish button to begin exporting your SQL database to CSV. The final window shows you whether the exporting process was successful or not. If the exporting process is finished successfully, you will see a similar output to what’s shown below. Step 2: Upload the CSV File to an Amazon S3 Bucket Using the Web Console After completing the exporting process to your local machine, the next step in the data transfer process from SQL Server to Snowflake is to transfer the CSV file to Amazon S3. Steps to upload a CSV file to Amazon S3: Start by creating a storage bucket. Go to the AWS S3 Console Click the Create Bucket button and enter a unique name for your bucket on the form. Choose the AWS Region where you’d like to store your data. Create a new S3 bucket. Create the directory that will hold your CSV file. In the Buckets pane, click on the name of the bucket that you created. Click on the Actions button, and select the Create Folder option. Enter a unique name for your new folder and click Create. Upload the CSV file to your S3 bucket. Select the folder you’ve just created in the previous step. Select Files wizard and then click on the Add Files button in the upload section. Next, a file selection dialog box will open. Here you will select the CSV file you exported earlier and then click Open. Click on the Start Upload button and you are done! Move your SQL Server Data to Snowflake using LIKE.TG Start for Free Now Step 3: Upload Data to Snowflake From S3 Since you already have an Amazon Web Services (AWS) account and you are storing your data files in an S3 bucket, you can leverage your existing bucket and folder paths for bulk loading into Snowflake. To allow Snowflake to read data from and write data to an Amazon S3 bucket, you first need to configure a storage integration object to delegate authentication responsibility for external cloud storage to a Snowflake identity and access management (IAM) entity. Step 3.1: Define Read-Write Access Permissions for the AWS S3 Bucket Allow the following actions: “s3:PutObject” “s3:GetObject” “s3:GetObjectVersion” “s3:DeleteObject” “s3:DeleteObjectVersion” “s3:ListBucket” The following sample policy grants read-write access to objects in your S3 bucket. { "Version": "2012-10-17", "Statement": [ { "Sid": "AllowListingOfUserFolder", "Action": [ "s3:ListBucket", "s3:GetBucketLocation" ], "Effect": "Allow", "Resource": [ "arn:aws:s3:::bucket_name" ] }, { "Sid": "HomeDirObjectAccess", "Effect": "Allow", "Action": [ "s3:PutObject", "s3:GetObject", "s3:DeleteObjectVersion", "s3:DeleteObject", "s3:GetObjectVersion" ], "Resource": "arn:aws:s3:::bucket_name/*" } ] } For a detailed explanation of how to grant access to your S3 bucket, check out this link. Step 3.2: Create an AWS IAM Role and record your IAM Role ARN value located on the role summary page because we are going to need it later on. Step 3.3: Create a cloud storage integration using the STORAGE INTEGRATION command. CREATE STORAGE INTEGRATION <integration_name> TYPE = EXTERNAL_STAGE STORAGE_PROVIDER = S3 ENABLED = TRUE STORAGE_AWS_ROLE_ARN = '<iam_role>' STORAGE_ALLOWED_LOCATIONS = ('s3://<bucket>/<path>/', 's3://<bucket>/<path>/') [ STORAGE_BLOCKED_LOCATIONS = ('s3://<bucket>/<path>/', 's3://<bucket>/<path>/') ] Where: <integration_name> is the name of the new integration. <iam_role is> the Amazon Resource Name (ARN) of the role you just created. <bucket> is the name of an S3 bucket that stores your data files. <path> is an optional path that can be used to provide granular control over objects in the bucket. Step 3.4: Recover the AWS IAM User for your Snowflake Account Execute the DESCRIBE INTEGRATION command to retrieve the ARN for the AWS IAM user that was created automatically for your Snowflake account:DESC INTEGRATION <integration_name>; Record the following values: Step 3.5: Grant the IAM User Permissions to Access Bucket Objects Log into the AWS Management Console and from the console dashboard, select IAM. Navigate to the left-hand navigation pane and select Roles and choose your IAM Role. Select Trust Relationships followed by Edit Trust Relationship. Modify the policy document with the IAM_USER_ARNand STORAGE_AWS_EXTERNAL_ID output values you recorded in the previous step. { "Version": "2012-10-17", "Statement": [ { "Sid": "", "Effect": "Allow", "Principal": { "AWS": "<IAM_USER_ARN>" }, "Action": "sts:AssumeRole", "Condition": { "StringEquals": { "sts:ExternalId": "<STORAGE_AWS_EXTERNAL_ID>" } } } ] } Click the Update Trust Policy button to save the changes. Step 3.6: Create an External Stage that references the storage integration you created grant create stage on schema public to role <IAM_ROLE>; grant usage on integration s3_int to role <IAM_ROLE>; use schema mydb.public; create stage my_s3_stage storage_integration = s3_int url = 's3://bucket1/path1' file_format = my_csv_format; Step 3.7: Execute COPY INTO <table> SQL command to load data from your staged files into the target table using the Snowflake client, SnowSQL. Seeing that we have already configured an AWS IAM role with the required policies and permissions to access your external S3 bucket, we have already created an S3 stage. Now that we have a stage built in Snowflake pulling this data into your tables will be extremely simple. copy into mytable from s3://mybucket credentials=(aws_key_id='$AWS_ACCESS_KEY_ID' aws_secret_key='$AWS_SECRET_ACCESS_KEY') file_format = (type = csv field_delimiter = '|' skip_header = 1); This SQL command loads data from all files in the S3 bucket to your Snowflake Warehouse. SQL Server to Snowflake: Limitations and Challenges of Using Custom Code Method The above method of connecting SQL Server to Snowflake comes along with the following limitations: This method is only intended for files that do not exceed 160GB. Anything above that will require you to use the Amazon S3 REST API. This method doesn’t support real-time data streaming from SQL Server into your Snowflake DW. If your organization has a use case for Change Data Capture (CDC), then you could create a data pipeline using Snowpipe. Also, although this is one of the most popular methods of connecting SQL Server to Snowflake, there are a lot of steps that you need to get right to achieve a seamless migration. Some of you might even go as far as to consider this approach to be cumbersome and error-prone. Method 2: Using Custom ETL Scripts Custom ETL scripts are programs that extract, transform, and load data from SQL Server to Snowflake. They require coding skills and knowledge of both databases. To use custom ETL scripts, you need to: 1. Install the Snowflake ODBC driver or a client library for your language (e.g., Python, Java, etc.). 2. Get the connection details for Snowflake (e.g., account name, username, password, warehouse, database, schema, etc.). 3. Choose a language and set up the libraries to interact with SQL Server and Snowflake. 4. Write a SQL query to extract the data you want from SQL Server. Use this query in your script to pull the data. Drawbacks of Utilizing ETL Scripts While employing custom ETL scripts to transfer data from SQL Server to Snowflake offers advantages, it also presents potential drawbacks: Complexity and Maintenance Burden: Custom scripts demand more resources for development, testing, and upkeep compared to user-friendly ETL tools, particularly as data sources or requirements evolve. Limited Scalability: Custom scripts may struggle to efficiently handle large data volumes or intricate transformations, potentially resulting in performance challenges unlike specialized ETL tools. Security Risks: Managing credentials and sensitive data within scripts requires meticulous attention to security. Storing passwords directly within scripts can pose significant security vulnerabilities if not adequately safeguarded. Minimal Monitoring and Logging Capabilities: Custom scripts may lack advanced monitoring and logging features, necessitating additional development effort to establish comprehensive tracking mechanisms. Extended Development Duration: Developing custom scripts often takes longer compared to configuring ETL processes within visual tools. Method 3: Using LIKE.TG Data to Connect SQL Server to Snowflake LIKE.TG is the only real-time ELT No-code Data Pipeline platform that cost-effectively automates flexible data pipelines to your needs. With integration with 150+ Data Sources (40+ free sources), we help you not only export data from sources load data to the destinations but also transform enrich your data, make it analysis-ready. The following steps are required to connect Microsoft SQL Server to Snowflake using LIKE.TG ’s Data Pipeline: Step 1: Connect to your Microsoft SQL Server source. ClickPIPELINESin theNavigation Bar. Click+ CREATEin thePipelines List View. Select SQL Server as your source. In theConfigure yourSQL ServerSourcepage, specify the following: You can read more about using SQL server as a source connector for LIKE.TG here. Step 2: Configure your Snowflake Data Warehouse as Destination ClickDESTINATIONSin theNavigation Bar. Click+ CREATEin theDestinations List View. In theAdd Destinationpage, selectSnowflakeas the Destination type. In theConfigure yourSnowflakeWarehousepage, specify the following: This is how simple it can be to load data from SQL Server to Snowflake using LIKE.TG . Method 4: SQL Server to Snowflake Using Snowpipe Snowpipe is a feature of Snowflake that allows you to load data from external sources into Snowflake tables automatically and continuously. Here are the steps involved in this method: 1. Create an external stage in Snowflake that points to an S3 bucket where you will store the CSV file. 2. Create an external stage in Snowflake that points to an S3 bucket where you will store the CSV file. 3. Create a pipe in Snowflake that copies data from the external stage to the table. Enable auto-ingest and specify the file format as CSV. 4. Enable Snowpipe with the below command ALTER ACCOUNT SET PIPE_EXECUTION_PAUSED = FALSE; 5. Install the Snowpipe JDBC driver on your local machine and create a batch file to export data from SQL Server to CSV File. 6. Schedule the batch file to run regularly using a tool like Windows Task Scheduler or Cron. Check out this documentation for more details. Drawbacks of Snowpipe Method Here are some key limitations of using Snowpipe for data migration from SQL Server to Snowflake: File Size Restrictions: Snowflake imposes a per-file size limit for direct ingestion (around 160GB). Files exceeding this necessitate additional steps like splitting them or using the S3 REST API, adding complexity. Real-Time/CDC Challenges: Snowpipe is ideal for micro-batches and near real-time ingestion. But, it isn’t built for true real-time continuous data capture (CDC) of every single change happening in your SQL Server. Error Handling: Error handling for failed file loads through Snowpipe can become a bit nuanced. You need to configure options like ON_ERROR = CONTINUE in your COPY INTO statements to prevent individual file failures from stopping the entire load process. Transformation Limitations: Snowpipe primarily handles loading data into Snowflake. For complex transformations during the migration process, you may need a separate ETL/ELT tool to work with the Snowpipe-loaded data within Snowflake. Why migrate data from MS SQL Server to Snowflake? Enhanced Scalability and Elasticity: MSSQL Server, while scalable, often requires manual infrastructure provisioning for scaling compute resources. Snowflake’s cloud-based architecture offers elastic scaling, allowing you to easily adjust compute power up or down based on workload demands. You only pay for the resources you use, leading to potentially significant cost savings. Reduced Operational Burden: Managing and maintaining on-premises infrastructure associated with MSSQL Server can be resource-intensive. Snowflake handles all infrastructure management, freeing up your IT team to focus on core data initiatives. Performance and Concurrency: Snowflake’s architecture is designed to handle high concurrency and provide fast query performance, making it suitable for demanding analytical workloads and large-scale data processing. Additional Resources on SQL Server to Snowflake Explore more about Loading Data to Snowflake Conclusion The article introduced you to how to migrate data from SQL server to Snowflake. It also provided a step-by-step guide of 4 methods using which you can connect your Microsoft SQL Server to Snowflake easily. The article also talked about the limitations and benefits associated with these methods. The manual method using SnowSQL works fine when it comes to transferring data from Microsoft SQL Server to Snowflake, but there are still numerous limitations to it. FAQ on SQL Server to Snowflake Can you connect SQL Server to Snowflake? Connecting the SQL server to Snowflake is a straightforward process. You can do this using ODBC drivers or through automated platforms like LIKE.TG , making the task more manageable. How to migrate data from SQL to Snowflake? To migrate your data from SQL to Snowflake using the following methods:Method 1: Using SnowSQL to connect the SQL server to SnowflakeMethod 2: Using Custom ETL Scripts to connect SQL Server to SnowflakeMethod 3: Using LIKE.TG Data to connect Microsoft SQL Server to SnowflakeMethod 4: SQL Server to Snowflake Using Snowpipe Why move from SQL Server to Snowflake? We need to move from SQL Server to Snowflake because it provides:1. Enhanced scalability and elasticity.2. Reduced operational burden.3. High concurrency and fast query performance. Can SQL be used for snowflakes? Yes, snowflake provides a variant called Snowflake SQL which is ANSI SQL-compliant. What are your thoughts about the different approaches to moving data from Microsoft SQL Server to Snowflake? Let us know in the comments.
 DynamoDB to BigQuery ETL: 3 Easy Steps to Move Data
DynamoDB to BigQuery ETL: 3 Easy Steps to Move Data
If you wish to move your data from DynamoDB to BigQuery, then you are on the right page. This post aims to help you understand the methods to move data from DynamoDB to BigQuery. But, before we get there, it is important to briefly understand the features of DynamoDB and BigQuery.Introduction to DynamoDB and Google BigQuery DynamoDB and BigQuery are popular, fully managed cloud databases provided by the two biggest names in Tech. Having launched for business in 2012 and 2010 respectively, these come as part of a host of services offered by their respective suite of services. This makes the typical user wanting to stick to just one, a decision that solidifies as one looks into the cumbersome process of setting up and maximizing the potential of having both these up and running parallelly. That being said, businesses still end up doing this for a variety of reasons, and therein lies the relevance of discussing this topic. Moving data from DynamoDB to BigQuery As mentioned before, because these services are offered by two different companies that want everything to be done within their tool suite, it is a non-trivial task to move data seamlessly from one to the other. Here are thetwo ways to move data from DynamoDB to BigQuery: 1) UsingLIKE.TG Data: An easy-to-use integration platform that gets the job done with minimal effort. 2) Using Custom Scripts: You can custom build your ETL pipeline by hand-coding scripts. This article aims to guide the ones that have opted to move data on their own from DynamoDB to BigQuery. The blog would be able to guide you with a step-by-step process, make you aware of the pitfalls and provide suggestions to overcome them. Steps to Move Data from DynamoDB to Bigquery using Custom Code Method Below are the broad steps that you would need to take to migrate your data from DynamoDB to BigQuery. Each of these steps is further detailed in the rest of the article. Step 1: Export the DynamoDB Data onto Amazon S3 Step 2: Setting Up Google Cloud Storage and Copy Data from Amazon S3 Step 3: Import the Google Cloud Storage File into the BigQuery Table Step 1: Export the DynamoDB Data onto Amazon S3 The very first step is to transfer the source DynamoDB data to Amazon S3. Both S3 and GCS(Google Cloud Storage) support CSV as well as JSON files but for demonstration purposes, let’s take the CSV example. The actual export from DynamoDB to S3 can be done using the Command Line or via the AWS Console. Method 1The command-line method is a two-step process. First, you export the table data into a CSV file: $aws dynamodb scan --table-name LIKE.TG _dynamo --output > LIKE.TG .txt The above would produce a tab-separated output file which can then be easily converted to a CSV file. This CSV file (LIKE.TG .csv, let’s say) could then be uploaded to an S3 bucket using the following command: $aws s3 cp LIKE.TG .csv s3://LIKE.TG bucket/LIKE.TG .csv Method 2If you prefer to use the console, sign in to your Amazon Console here. The steps to be followed on the console are mentioned in detail in the AWS documentation here. Step 2: Setting Up Google Cloud Storage and Copy Data from Amazon S3 The next step is to move the S3 data file onto Google Cloud Storage. As before, there is a command-line path as well as the GUI method to get this done. Let’s go through the former first. Using gsutilgsutil is a command-line service to access and do a number of things on Google Cloud; primarily it is used to work with the GCS buckets. To create a new bucket the following command could be used: $gsutil mb gs://LIKE.TG _gc/LIKE.TG You could mention a bunch of parameters in the above command to specify the cloud location, retention, etc. (full list here under ‘Options’) per your requirements. An interesting thing about BigQuery is that it generally loads uncompressed CSV files faster than compressed ones. Hence, unless you are sure of what you are doing, you probably shouldn’t run a compression utility like gzip on the CSV file for the next step. Another thing to keep in mind with GCS and your buckets is setting up access control. Here are all the details you will need on that. The next step is to copy the S3 file onto this newly created GCS bucket. The following copy command gets that job done: $gsutil cp s3://LIKE.TG _s3/LIKE.TG .csv/ gs://LIKE.TG _gc/LIKE.TG .csv BigQuery Data Transfer Service This is a relatively new and faster way to get the same thing done. Both CSV and JSON files are supported by this service however there are limitations that could be found here and here. Further documentation and the detailed steps on how to go about this can be found here. Step 3: Import the Google Cloud Storage File into the BigQuery Table Every BigQuery table lies in a specific data set of a specific project. Hence, the following steps are to be executed in the same order: Create a new project. Create a data set. Run the bq load command to load the data into a table. The first step is to create a project. Sign in on the BigQuery Web UI. Click on the hamburger button ( ) and select APIs Services. Click Create Project and provide a project name (Let’s say ‘LIKE.TG _project’). Now you need to enable BigQuery for which search for the same and click on Enable. Your project is now created with BigQuery enabled. The next step is to create a data set. This can be quickly done using the bq command-line tool and the command is called mk. Create a new data set using the following command: $bq mk LIKE.TG _dataset At this point, you are ready to import the GCS file into a table in this data set. The load command of bq lets you do the same. It’s slightly more complicated than the mk command so let’s go through the basic syntax first. Bq load command syntax - $bq load project:dataset.table --autodetect --source_format autodetect is a parameter used to automatically detect the schema from the source file and is generally recommended. Hence, the following command should do the job for you: $bq load LIKE.TG _project:LIKE.TG _dataset.LIKE.TG _table --autodetect --source_format=CSV gs://LIKE.TG _gc/LIKE.TG .csv The GCS file gets loaded into the table LIKE.TG _table. If no table exists under the name ‘LIKE.TG _table’ the above load command creates a new table. If LIKE.TG _table is an existing table there are two types of load available to bring the source data into this table – Overwrite or Table Append. Here’s the command to overwrite or replace: $bq load LIKE.TG _project:LIKE.TG _dataset.LIKE.TG _table --autodetect --replace --source_format=CSV gs://LIKE.TG _gc/LIKE.TG .csv Here’s the command to append data: $bq load LIKE.TG _project:LIKE.TG _dataset.LIKE.TG _table --autodetect --noreplace --source_format=CSV gs://LIKE.TG _gc/LIKE.TG .csv You should be careful with the append in terms of unique key constraints as BigQuery doesn’t enforce it on its tables. Incremental load – Type 1/ Upsert In this type of incremental load, a new record from the source is either inserted as a new record in the target table or replaces an existing record in the target table. Let’s say the source (LIKE.TG .csv) looks like this: And the target table (LIKE.TG _table) looks like this: Post incremental load, LIKE.TG _table will look like this: The way to do this would be to load the LIKE.TG .csv into a separate table (staging table) first, let’s call it, LIKE.TG _intermediate. This staging table is then compared with the target table to perform the upsert as follows: INSERT LIKE.TG _dataset.LIKE.TG _table (id, name, salary, date) SELECT id, name, salary, date FROM LIKE.TG _dataset.LIKE.TG _intermediate WHERE NOT id IN (SELECT id FROM LIKE.TG _dataset.LIKE.TG _intermediate); UPDATE LIKE.TG _dataset.LIKE.TG _table h SET h.name = i.name, h.salary = i.salary, h.date = i.date FROM LIKE.TG _dataset.LIKE.TG _intermediate i WHERE h.id = i.id; Incremental load – Type 2/ Append Only In this type of incremental load, a new record from the source is always inserted into the target table if at least one of the fields has a different value from the target. This is quite useful to understand the history of data changes for a particular field and helps drive business decisions. Let’s take the same example as before. The target table in this scenario would look like the following: To write the code for this scenario, you first insert all the records from the source to the target table as below: INSERT LIKE.TG _dataset.LIKE.TG _table (id, name, salary, date) SELECT id, name, salary, date FROM LIKE.TG _dataset.LIKE.TG _intermediate; Next, you delete theduplicate records (all fields have the same value) using the window function like this: DELETE FROM (SELECT id, name, salary, date, ROW_NUMBER() OVER(PARTITION BY id, name, salary, date) rn FROM LIKE.TG _dataset.LIKE.TG _table) WHERE rn <> 1; Hurray! You have successfully migrated your data from DynamoDB to BigQuery. Limitations of Moving Data from DynamoDB to BigQuery using Custom Code Method As you have seen now, Data Replication from DynamoDB to BigQuery is a lengthy and time-consuming process. Furthermore, you have to take care of the following situations: The example discussed in this article is to demonstrate copying over a single file from DynamoDB to BigQuery. In reality, hundreds of tables would have to be synced periodically or close to real-time; to manage that and not be vulnerable to data loss and data inconsistencies is quite the task. There are sometimes subtle, characteristic variations between services, especially when the vendors are different. It could happen in file Size Limits, Encoding, Date Format, etc. These things may go unnoticed while setting up the process and if not taken care of before kicking off Data Migration, it could lead to loss of data. So, to overcome these limitations to migrate your data from DynamoDB to BigQuery, let’s discuss an easier alternative – LIKE.TG . An easier approach to move data from DynamoDB to BigQuery using LIKE.TG The tedious task of setting this up as well as the points of concern mentioned above does not make the ‘custom method’ endeavor a suggestible one. You can save a lot of time and effort by implementing an integration service like LIKE.TG and focus more on looking at the data and generating insights from it.Here is how you can migrate your data from DynamoDB to BigQuery using LIKE.TG : Connect and configure your DynamoDB Data Source. Select the Replication mode: (i) Full dump (ii) Incremental load for append-only data (iii) Incremental load for mutable data. Configure your Google BigQuery Data Warehouse where you want to move data. SIGN UP HERE FOR A 14-DAY FREE TRIAL! Conclusion In this article, you got a detailed understanding of how to export DynamoDB to BigQuery using Custom code. You also learned some of the limitations associated with this method. Hence, you were introduced to an easier alternative- LIKE.TG to migrate your data from DynamoDB to BigQuery seamlessly. With LIKE.TG , you can move data in real-time from DynamoDb to BigQuery in a reliable, secure, and hassle-free fashion. In addition to this, LIKE.TG has 150+ native data source integrations that work out of the box. You could explore the integrations here. VISIT OUR WEBSITE TO EXPLORE LIKE.TG Before you go ahead and take a call on the right approach to move data from DynamoDB to BigQuery, you should try LIKE.TG for once. SIGN UP to experience LIKE.TG ’s hassle-free Data Pipeline platform. Share your experience of moving data from DynamoDB to BigQuery in the comments section below!
 Amazon S3 to BigQuery: 2 Easy Methods
Amazon S3 to BigQuery: 2 Easy Methods
With the advent of modern-day cloud infrastructure, many business-critical applications like databases, ERPs, and Marketing applications have all moved to the cloud. With this, most of the business-critical data now resides in the cloud. Now that all the business data resides on the cloud, companies need a data warehouse that can seamlessly store the data from all the different cloud-based applications. This is where Cloud Data Warehouse comes into the picture.This post aims to help you understand what a cloud data warehouse is, its evolution, and its need. Here are the key things that this post covers: What is a Cloud Data Warehouse? A data warehouse is a repository of the current and historical information that has been collected. The data warehouse is an information system that forms the core of an organization’s business intelligence infrastructure. It is a Relational Database Management System (RDBMS) that allows for SQL-like queries to be run on the information it contains. Unlike a database, a data warehouse is optimized to run analytical queries on large data sets. A database is more often used as a transaction processing system. You can read more about the need for a data warehouse here. A Cloud Data Warehouse is a database that is delivered as a managed service in the public cloud and is optimized for analytics, scale, and usability. Cloud-based data warehouses allow businesses to focus on running their businesses rather than managing a server room, and they enable business intelligence teams to deliver faster and better insights due to improved access, scalability, and performance. Key features of Cloud Data Warehouse Some of the key features of a Data Warehouse in the Cloud are as follows: Massive Parallel Processing (MPP): MPP architectures are used in cloud-based data warehouses that support big data projects to provide high-performance queries on large data volumes. MPP architectures are made up of multiple servers that run in parallel to distribute processing and input/output (I/O) loads. Columnar data stores: MPP data warehouses are typically columnar stores, which are the most adaptable and cost-effective for analytics. Columnar databases store and process data in columns rather than rows, allowing aggregate queries, which are commonly used for reporting, to run much faster. Simplify Data Analysis with LIKE.TG ’s No-code Data Pipeline LIKE.TG Data, a No-code Data Pipeline helps to Load Data from any data source such as Databases, SaaS applications, Cloud Storage, SDKs, and Streaming Services and simplifies the ETL process. LIKE.TG supports 150+ data sources and is a 3-step process by just selecting the data source, providing valid credentials, and choosing the destination. LIKE.TG loads the data onto the desired Data Warehouse, enriches the data, and transforms it into an analysis-ready form without writing a single line of code. Its completely automated pipeline offers data to be delivered in real-time without any loss from source to destination. Its fault-tolerant and scalable architecture ensure that the data is handled in a secure, consistent manner with zero data loss and supports different forms of data. The solutions provided are consistent and work with different Business Intelligence (BI) tools as well. Get Started with LIKE.TG for free Check out why LIKE.TG is the Best: Secure: LIKE.TG has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss. Schema Management: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to the destination schema. Minimal Learning: LIKE.TG , with its simple and interactive UI, is extremely simple for new customers to work on and perform operations. LIKE.TG Is Built To Scale: As the number of sources and the volume of your data grows, LIKE.TG scales horizontally, handling millions of records per minute with very little latency. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Live Support: The LIKE.TG team is available round the clock to extend exceptional support to its customers through chat, email, and support calls. Live Monitoring: LIKE.TG allows you to monitor the data flow and check where your data is at a particular point in time. Sign up here for a 14-day Free Trial! What are the capabilities of the Cloud Data Warehouse? For all the Cloud based Data Warehouse services, the cloud vendor or data warehouse provider provides the following “out-of-the-box” capabilities. Data storage and management: data is stored in a file system hosted in the cloud (i.e. S3). Automatic Upgrades: There is no such thing as a “version” or a software upgrade. Capacity management: Youcan easily expand (or contract) your data footprint. Traditional Data Warehouse vs. Cloud Data Warehouse Traditional Data Warehouse is also an on-premise Data Warehouse that is located or installed at the company’s office. Companies need to purchase hardware such as servers by themselves. The installation requires human resources and much time. The organization requires a separate staff to manage and update the Traditional Data Warehouse. Scaling the Warehouse takes time as new hardware needs to be shipped to the destination and then installation. Cloud Data Warehouse, as the name suggests is the Data Warehouse solution available on the cloud. Companies don’t have to own hardware and maintain it. All the updates, maintenance, and scalability of hardware are managed by 3rd party Cloud Data Warehouse Service providers such as Google BigQuery, Snowflake, etc. Because of the availability of data on the cloud, companies can easily integrate Cloud Data Warehouses with other SaaS (Software as a Service) platforms and tools for Business Analytics. What are the Benefits of a Cloud Data Warehouse? Previously, if an organization needed data warehousing capabilities then that would require, firstly, either building and configuring an on-site server or renting servers off-site and, secondly, configuring the connections between relevant assets. Either option requires a significant capital outlay. Cloud-based data warehouses minimize these issues.Cloud-based Data Warehousing services are offered at varying price points that are a fraction of what the previous options would cost in terms of capital, time, and stress. Apart from ease of implementation, cloud-based data warehouse solutions also offered scalability. Previous iterations would require building capacity that took possible future growth into consideration. With cloud-based data warehouses, that question is now redundant as your package can be easily scaled to your needs, no matter how they fluctuate over time (as long as it’s within the service’s limits). What are the Top 5 Cloud Data Warehouse Services? There are many cloud data warehouse solutions. According to IT Central Station, the top 5 cloud data warehouse providers are: Google BigQuery Snowflake Amazon Redshift Microsoft Azure SQL Data Warehouse Oracle Autonomous Data Warehouse What are the Challenges of a Cloud Data Warehouse? Security is a concern for cloud-based data warehousing. This is specifically due to the fact that service providers have access to their customer’s data. While service agreements and public legislation around data privacy do exist, it must be borne in mind that it is possible that these entities could, accidentally or deliberately, alter or delete the data. Another major security concern is the penetration of cloud systems by hackers who are constantly searching for and exploiting vulnerabilities in these systems in order to gain access to users’ personal data and data belonging to large corporations. Providers take maximum precautions in protecting users’ data. To this end, users are also offered choices in how their data is stored, such as having it encrypted in order to prevent unauthorized access. Given the large variety of applications, businesses use today, loading all this data present in different formats into a data warehouse is a huge task for engineers. However, fully-managed data integration platforms like LIKE.TG Data (Features and 14-day free trial) help easily mitigate this problem by providing an easy, point-and-click platform to load data to the warehouse. How to Choose the Right Cloud Data Warehouse Making the right choice necessitates a deeper understanding of how these data warehouses operate based on features such as: Architecture: elasticity, support for technology, isolation, and security Scalability: scale efficiency, elastic scale, query, and user concurrency. Performance: Query, indexing, data type, and storage optimization Use Cases: Reporting, dashboards, ad hoc, operations, and customer-facing analytics Cost: Administration, vendor pricing, infrastructure resources You should also evaluate each cloud data warehouse in terms of the use cases it must support. Here are a few examples: Reporting by analysts against historical data. Analyst-created dashboards based on historical or real-time data. Ad hoc Analytics within dashboards or other tools for interactive analysis on the fly. High-performance analytics for very large or complex queries involving massive data sets. Using semi-structured or unstructured data for Big Data Analytics. Data processing is performed as part of a data pipeline in order to deliver data downstream. Leveraging the concept of Machine Learning to train models against data in data lakes or warehouses. Much larger groups of employees require operational analytics to help them make better, faster decisions on their own. Customer-facing analytics are delivered to customers as (paid) service-service analytics. Cloud Data Warehouse Automation – What you Need to Know To accelerate the availability of analytics-ready data, some modern data integration platforms automate the entire data warehouse lifecycle. A model-driven approach will also assist your data engineers in designing, deploying, managing, and cataloging purpose-built cloud data warehouses more quickly than traditional solutions. The 3 key productivity drivers of an agile data warehouse are as follows: Ingestion and updating of data in real-time: A simple and universal solution for continuously and in real-time ingesting your enterprise data into popular cloud-based data warehouses. Workflow automation: A model-driven approach to constantly improving data warehouse operations. Trusted, enterprise-ready data: To securely share your data marts, use a smart, enterprise-scale data catalog. FAQ about Cloud Data Warehouse 1) What is the Data Warehouse lifecycle? The Data Warehouse lifecycle encompasses all phases of developing and operating a data warehouse, including: Discovery: Understanding business requirements and the data sources required to meet those requirements. Design: Designing and testing the data warehouse model iteratively Development: Writing or generating the schema and code required to build and load the data warehouse. Deployment: Putting the data warehouse into production so that business analysts can access the information. Operation: Monitoring and managing the data warehouse’s operations and performance. Enhancement: Changes are made to support changing business and technology needs. 2) What is Data Warehouse automation? Historically, data warehouses were designed, developed, deployed, operated, and revised manually by teams of developers. The average data warehouse project, from requirements gathering to product availability, could take years to complete, with a high risk of failure. Data warehouse automation makes use of metadata, data warehousing methodologies, pattern detection, and other technologies to provide developers with templates and wizards that auto-generate designs and coding that was previously done by hand. Automation automates the data warehouse lifecycle’s repetitive, time-consuming, and manual design, development, deployment, and operational tasks. IT teams can deliver and manage more data warehouse projects than ever before, much faster, with less project risk, and at a lower cost by automating up to 80% of the lifecycle. Conclusion This article provided a comprehensive guide on a Cloud Data Warehouse. It also explained the benefits and needs of a Cloud Data Warehouse in detail. It also lists the top Cloud Data Warehouse Services in the market today. With the complexity involves in Manual Integration, businesses are leaning more towards Automated and Continuous Integration. This is not only hassle-free but also easy to operate and does not require any technical proficiency. In such a case, LIKE.TG Data is the right choice for you! It will help simplify your Data Analysis seamlessly. Visit our Website to Explore LIKE.TG Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. Share your experience of understanding Cloud Data Warehouses in the comments section below!
 Cloud Data Warehouse: A Comprehensive Guide
Cloud Data Warehouse: A Comprehensive Guide
With the advent of modern-day cloud infrastructure, many business-critical applications like databases, ERPs, and Marketing applications have all moved to the cloud. With this, most of the business-critical data now resides in the cloud. Now that all the business data resides on the cloud, companies need a data warehouse that can seamlessly store the data from all the different cloud-based applications. This is where Cloud Data Warehouse comes into the picture.This post aims to help you understand what a cloud data warehouse is, its evolution, and its need. Here are the key things that this post covers: What is a Cloud Data Warehouse? A data warehouse is a repository of the current and historical information that has been collected. The data warehouse is an information system that forms the core of an organization’s business intelligence infrastructure. It is a Relational Database Management System (RDBMS) that allows for SQL-like queries to be run on the information it contains. Unlike a database, a data warehouse is optimized to run analytical queries on large data sets. A database is more often used as a transaction processing system. You can read more about the need for a data warehouse here. A Cloud Data Warehouse is a database that is delivered as a managed service in the public cloud and is optimized for analytics, scale, and usability. Cloud-based data warehouses allow businesses to focus on running their businesses rather than managing a server room, and they enable business intelligence teams to deliver faster and better insights due to improved access, scalability, and performance. Key features of Cloud Data Warehouse Some of the key features of a Data Warehouse in the Cloud are as follows: Massive Parallel Processing (MPP): MPP architectures are used in cloud-based data warehouses that support big data projects to provide high-performance queries on large data volumes. MPP architectures are made up of multiple servers that run in parallel to distribute processing and input/output (I/O) loads. Columnar data stores: MPP data warehouses are typically columnar stores, which are the most adaptable and cost-effective for analytics. Columnar databases store and process data in columns rather than rows, allowing aggregate queries, which are commonly used for reporting, to run much faster. Simplify Data Analysis with LIKE.TG ’s No-code Data Pipeline LIKE.TG Data, a No-code Data Pipeline helps to Load Data from any data source such as Databases, SaaS applications, Cloud Storage, SDKs, and Streaming Services and simplifies the ETL process. LIKE.TG supports 150+ data sources and is a 3-step process by just selecting the data source, providing valid credentials, and choosing the destination. LIKE.TG loads the data onto the desired Data Warehouse, enriches the data, and transforms it into an analysis-ready form without writing a single line of code. Its completely automated pipeline offers data to be delivered in real-time without any loss from source to destination. Its fault-tolerant and scalable architecture ensure that the data is handled in a secure, consistent manner with zero data loss and supports different forms of data. The solutions provided are consistent and work with different Business Intelligence (BI) tools as well. Get Started with LIKE.TG for free Check out why LIKE.TG is the Best: Secure: LIKE.TG has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss. Schema Management: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to the destination schema. Minimal Learning: LIKE.TG , with its simple and interactive UI, is extremely simple for new customers to work on and perform operations. LIKE.TG Is Built To Scale: As the number of sources and the volume of your data grows, LIKE.TG scales horizontally, handling millions of records per minute with very little latency. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Live Support: The LIKE.TG team is available round the clock to extend exceptional support to its customers through chat, email, and support calls. Live Monitoring: LIKE.TG allows you to monitor the data flow and check where your data is at a particular point in time. Sign up here for a 14-day Free Trial! What are the capabilities of the Cloud Data Warehouse? For all the Cloud based Data Warehouse services, the cloud vendor or data warehouse provider provides the following “out-of-the-box” capabilities. Data storage and management: data is stored in a file system hosted in the cloud (i.e. S3). Automatic Upgrades: There is no such thing as a “version” or a software upgrade. Capacity management: Youcan easily expand (or contract) your data footprint. Traditional Data Warehouse vs. Cloud Data Warehouse Traditional Data Warehouse is also an on-premise Data Warehouse that is located or installed at the company’s office. Companies need to purchase hardware such as servers by themselves. The installation requires human resources and much time. The organization requires a separate staff to manage and update the Traditional Data Warehouse. Scaling the Warehouse takes time as new hardware needs to be shipped to the destination and then installation. Cloud Data Warehouse, as the name suggests is the Data Warehouse solution available on the cloud. Companies don’t have to own hardware and maintain it. All the updates, maintenance, and scalability of hardware are managed by 3rd party Cloud Data Warehouse Service providers such as Google BigQuery, Snowflake, etc. Because of the availability of data on the cloud, companies can easily integrate Cloud Data Warehouses with other SaaS (Software as a Service) platforms and tools for Business Analytics. What are the Benefits of a Cloud Data Warehouse? Previously, if an organization needed data warehousing capabilities then that would require, firstly, either building and configuring an on-site server or renting servers off-site and, secondly, configuring the connections between relevant assets. Either option requires a significant capital outlay. Cloud-based data warehouses minimize these issues.Cloud-based Data Warehousing services are offered at varying price points that are a fraction of what the previous options would cost in terms of capital, time, and stress. Apart from ease of implementation, cloud-based data warehouse solutions also offered scalability. Previous iterations would require building capacity that took possible future growth into consideration. With cloud-based data warehouses, that question is now redundant as your package can be easily scaled to your needs, no matter how they fluctuate over time (as long as it’s within the service’s limits). What are the Top 5 Cloud Data Warehouse Services? There are many cloud data warehouse solutions. According to IT Central Station, the top 5 cloud data warehouse providers are: Google BigQuery Snowflake Amazon Redshift Microsoft Azure SQL Data Warehouse Oracle Autonomous Data Warehouse What are the Challenges of a Cloud Data Warehouse? Security is a concern for cloud-based data warehousing. This is specifically due to the fact that service providers have access to their customer’s data. While service agreements and public legislation around data privacy do exist, it must be borne in mind that it is possible that these entities could, accidentally or deliberately, alter or delete the data. Another major security concern is the penetration of cloud systems by hackers who are constantly searching for and exploiting vulnerabilities in these systems in order to gain access to users’ personal data and data belonging to large corporations. Providers take maximum precautions in protecting users’ data. To this end, users are also offered choices in how their data is stored, such as having it encrypted in order to prevent unauthorized access. Given the large variety of applications, businesses use today, loading all this data present in different formats into a data warehouse is a huge task for engineers. However, fully-managed data integration platforms like LIKE.TG Data (Features and 14-day free trial) help easily mitigate this problem by providing an easy, point-and-click platform to load data to the warehouse. How to Choose the Right Cloud Data Warehouse Making the right choice necessitates a deeper understanding of how these data warehouses operate based on features such as: Architecture: elasticity, support for technology, isolation, and security Scalability: scale efficiency, elastic scale, query, and user concurrency. Performance: Query, indexing, data type, and storage optimization Use Cases: Reporting, dashboards, ad hoc, operations, and customer-facing analytics Cost: Administration, vendor pricing, infrastructure resources You should also evaluate each cloud data warehouse in terms of the use cases it must support. Here are a few examples: Reporting by analysts against historical data. Analyst-created dashboards based on historical or real-time data. Ad hoc Analytics within dashboards or other tools for interactive analysis on the fly. High-performance analytics for very large or complex queries involving massive data sets. Using semi-structured or unstructured data for Big Data Analytics. Data processing is performed as part of a data pipeline in order to deliver data downstream. Leveraging the concept of Machine Learning to train models against data in data lakes or warehouses. Much larger groups of employees require operational analytics to help them make better, faster decisions on their own. Customer-facing analytics are delivered to customers as (paid) service-service analytics. Cloud Data Warehouse Automation – What you Need to Know To accelerate the availability of analytics-ready data, some modern data integration platforms automate the entire data warehouse lifecycle. A model-driven approach will also assist your data engineers in designing, deploying, managing, and cataloging purpose-built cloud data warehouses more quickly than traditional solutions. The 3 key productivity drivers of an agile data warehouse are as follows: Ingestion and updating of data in real-time: A simple and universal solution for continuously and in real-time ingesting your enterprise data into popular cloud-based data warehouses. Workflow automation: A model-driven approach to constantly improving data warehouse operations. Trusted, enterprise-ready data: To securely share your data marts, use a smart, enterprise-scale data catalog. FAQ about Cloud Data Warehouse 1) What is the Data Warehouse lifecycle? The Data Warehouse lifecycle encompasses all phases of developing and operating a data warehouse, including: Discovery: Understanding business requirements and the data sources required to meet those requirements. Design: Designing and testing the data warehouse model iteratively Development: Writing or generating the schema and code required to build and load the data warehouse. Deployment: Putting the data warehouse into production so that business analysts can access the information. Operation: Monitoring and managing the data warehouse’s operations and performance. Enhancement: Changes are made to support changing business and technology needs. 2) What is Data Warehouse automation? Historically, data warehouses were designed, developed, deployed, operated, and revised manually by teams of developers. The average data warehouse project, from requirements gathering to product availability, could take years to complete, with a high risk of failure. Data warehouse automation makes use of metadata, data warehousing methodologies, pattern detection, and other technologies to provide developers with templates and wizards that auto-generate designs and coding that was previously done by hand. Automation automates the data warehouse lifecycle’s repetitive, time-consuming, and manual design, development, deployment, and operational tasks. IT teams can deliver and manage more data warehouse projects than ever before, much faster, with less project risk, and at a lower cost by automating up to 80% of the lifecycle. Conclusion This article provided a comprehensive guide on a Cloud Data Warehouse. It also explained the benefits and needs of a Cloud Data Warehouse in detail. It also lists the top Cloud Data Warehouse Services in the market today. With the complexity involves in Manual Integration, businesses are leaning more towards Automated and Continuous Integration. This is not only hassle-free but also easy to operate and does not require any technical proficiency. In such a case, LIKE.TG Data is the right choice for you! It will help simplify your Data Analysis seamlessly. Visit our Website to Explore LIKE.TG Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. Share your experience of understanding Cloud Data Warehouses in the comments section below!
 Google Analytics to BigQuery ETL: 3 Easy Methods
Google Analytics to BigQuery ETL: 3 Easy Methods
Do you rely heavily on GA4 data for analyzing the metrics of your website engagement? If yes, then you would face problems while collecting all the GA4 data and performing advanced analytics on it. If you want to gain business-critical insights from your GA4 data, then you can’t simply manipulate it. You need to have access to all your marketing and website data in a centralized repository This article throws light on two methods for implementing GA4 BigQuery Integration. However, to increase your time to value you can definitely go through the simple two-step process for replicating data from GA4 to BigQuery. What is BigQuery? Google Cloud Platform provides BigQuery, Google’s enterprise data warehouse that makes large-scale data analysis accessible to everyone. It is a platform-as-a-service (PaaS) that supports querying using ANSI SQL. It’s a fully managed and serverless data warehouse that empowers you to focus on analytics instead of managing infrastructure. Advantages of Connecting Google Analytics 4 to BigQuery 1. Raw, Unsampled Data for Better Analysis Exporting data to BigQuery allows you to access raw, unsampled data and perform more precise and detailed analysis than the aggregated data available directly in GA4. 2. Extended Retention Period With bigQuery, you can store your GA4 data for as long as you need, beyond the default retention periods in GA4. This extended retention allows you to conduct historical analysis and identify long-term trends, providing security and ease with your data storage. 3. Joins with Other Data Sources In BigQuery, you can join GA4 data with data from other sources, such as your CRM, sales databases, or third-party APIs. This capability facilitates comprehensive, cross-platform analysis, giving you a more insightful and knowledgeable view of your business performance. 4. Advanced Visualization BigQuery integrates seamlessly with visualization tools like Google Data Studio, Tableau, and Looker. These tools allow you to create sophisticated dashboards and reports, enabling more profound insights and informed decision-making. 5. GA4 BigQuery Export is free Google offers free exports of GA4 data to BigQuery, making it an economical choice for businesses to leverage advanced analytics capabilities without incurring additional costs. Integrate Google Analytics to BigQueryGet a DemoTry itIntegrate Google Ads to RedshiftGet a DemoTry itIntegrate Salesforce to PostgreSQLGet a DemoTry it Methods to connect Google Analytics 4 to BigQuery? Using LIKE.TG Data to Set up GA4 BigQuery Integration LIKE.TG Datahelps you directly transfer data from GA4 and150+ other sourcesto a Data Warehouse such as Google BigQuery, or a destination of your choice in a completely hassle-free automated manner. LIKE.TG is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Using Google Cloud Platform API to Implement GA4 BigQuery Integration The APIs will allow you to do the integration of data by configuring a connection between GA4 and your other data system. It allows data streaming in real-time. But, as the process is highly complex and time consuming, it consumes a lot of bandwidth. Using CSV files This method uses the native capability of GA4 to export file into CSV and then move to BigQuery. For one time migration, and small data volume which doesn’t require any modification, this is a highly recommended method. Watch our latest on-demand webinar for a hands-on to the Google Analytics 4 + BigQuery export. LIKE.TG plateform can help how to use querie from basic to complex, explore new event tables and updated schema, and Explore ways to discover and extract the metrics necessary for driving your business forward. How to Set up GA4 BigQuery Integration Using Three Methods? Method 1: Using LIKE.TG Data to Set up GA4 BigQuery Integration Method 2: Using Google Cloud Platform to Implement GA4 BigQuery Integration Method 3: Using CSV files Method 1: Using LIKE.TG Data to Set up GA4 BigQuery Integration LIKE.TG takes care of all your data preprocessing to set up GA4 BigQuery Integration and lets you focus on key business activities and draw a much more powerful insight on how to generate more leads, retain customers, and take your business to new heights of profitability. It provides a consistent reliable solution to manage data in real-time and always has analysis-ready data in your desired destination. LIKE.TG Data focuses on two simple steps to connect GA4 BigQuery Integration: Step 1: Configure Google Analytics 4 as a Source Step 2: Integrate Data into Google BigQuery Step 1: Configure GA4 as a Source ClickPIPELINESin theNavigation Bar. Click+ CREATEin thePipelines List View. In theSelect Source Typepage, selectGoogle Analytics 4as the Source. In theConfigure your Google Analytics 4 Accountpage, do one of the following: Select a previously configured account and clickCONTINUE. Click+ ADD GOOGLE ANALYTICS 4 ACCOUNTand perform the following steps to configure an account: Select your linked Google account. ClickAllowto grant LIKE.TG access to your analytics data. In theConfigure your Google Analytics 4 Sourcepage, specify the following: Step 2: Integrate Data into Google BigQuery ClickDESTINATIONSin theNavigation Bar. Click+ CREATEin theDestinations List View. InAdd Destinationpage selectGoogleBigQueryas the Destination type. In theConfigure your GoogleBigQuery Warehousepage, specify the following details: As can be seen, you are simply required to enter the corresponding credentials to implement this fully automated data pipeline without using any code. Method 2: Using Google Cloud Platform to Implement GA4 BigQuery Integration The steps to set up GA4 Bigquery Integration are as follows: Step 1: Create a Project in Google BigQuery Step 2: Enable GA4 BigQuery Linking Step 3: Enable Google Cloud API Step 4: Add a Service account Step 5: Use Google BigQuery with GA4 data Step 1: Create a Project in Google BigQuery Log in to your Google BigQuery account. On the menu bar, click on the arrow beside the name of the project getting displayed. A pop-up window will appear with a list of existing BigQuery projects. In the top-left section of the pop-up window, click on the “New Project” option. The New Project window appears. Now, you can set the name and the location of the project. Then click on the “Create” button and the project will be created. Step 2: Enable GA4 BigQuery Linking Log in to your Google Analytics account. For further information about Google Analytics. Click on Google Analytics 4 Admin option, found in the bottom-left corner of the window. Now, after going to the GA4 Admin panel, click on “BigQuery Linking”. BigQuery Linking window appears. Now, click on the “Link” button beside the search bar. “Create a link with BigQuery” window appears. Now, click on the learn more link. In the next window, scroll down and copy the Service Account Id of the service account given in point 5 of step 1 ([email protected]). Now, go back to the “Create a link with BigQuery” window. Then click on the “Choose a BigQuery project” option. Then select the name of the BigQuery project that you want to link with Google Analytics 4. Now, select the Data Location from the drop-down menu. Click on the “Next” button. Now, select the type of Data streams. If you have a mobile app and want to export the user ids to Google BigQuery, you may additionally choose “Include advertising Identifiers for mobile app streams.” Select the frequency of data movement accordingly i.e, either Daily (once a day) or Streaming (continuous export). Now, click on the “Next” button and then review your choices and click on the “Submit” button. Now, the link for the GA4 BigQuery is created. Until now, just the GA4 BigQuery linking is accomplished. But they are still not connected. So, you need to create an API. Step 3: Enable Google Cloud API Go to the Google Cloud Console. Then in the left navigation pane, go to API Services and select “Library”. The API Library page appears. Now, if you have not selected the project, then click on the current project name at the top. A separate window with the list of projects appears. Select the project you want to link. Now, in the search bar, search for BigQuery API and click on it. Now, make sure the BigQuery API is enabled and click on the “Manage” button. Step 4: Add a Service Account From the sidebar menu, select “Credentials”. Go to “Create Credentials” and then select the “Service account” option. In the Service account name, type [email protected], i.e., the Id already copied in step 2. Then in the Service account ID, write the ID where you want to give access to that account and click on “Create”. Now, grant the editor access to the Service account. And then click on “Continue” and select “Done”. Step 5: Use Google BigQuery with GA4 Data After all the procedures, wait for 24 hours for the data set to export to your BigQuery project. You’ll find 2 tables with each dataset. One for continuous export of raw events throughout the day and another for full daily export of events. Now, you can run SQL queries on the tables according to your requirements. Reasons for linking failures Linking to BigQuery can fail for either of the following two reasons: Your organization’s policy prohibits export to the United States. Choose a different location if you’ve chosen the United States as the location of your data. Modify your organization’s policy if your organization policy prohibits service accounts from the domain you want to export data from. Reasons for export failures There are several reasons due to which your GA4 BigQuery Schema Export may fail, such as: Method 3: Using CSV Files This method for integration is useful for one time migrations. Suppose, you have your 100 customer’s data in a google sheet. You don’t have to build data pipelines to move that to BigQuery. CSV is the best option there. The steps to connect are: Log in to your report in Google Analytics, and load the report you want to move to BigQuery. Click on the Share button at the top-right corner of the screen. Select download file and choose CSV as the file format. After downloading the file, you can import or Loading CSV data from Cloud Storage the file into BigQuery using one of the available methods. Types of GA4 BigQuery exports Streaming Export This export refers to ingesting real-time data to BigQuery for analysis within a few minutes. This is a viable option for businesses that rely on real-time data analysis for their business decisions or require up-to-the-minute data, such as real-time reporting, monitoring user behavior as it happens, and quickly identifying and responding to emerging trends. Daily Export This export refers to exporting a complete data set and transferring it to BigQuery in 24-hour cycles. This method is cost-effective and sufficient for most reporting and analysis needs that do not require real-time data. It allows for comprehensive daily analysis without the higher costs associated with continuous data transfer. GA4 BigQuery Export Schema BigQuery provides a schema format for all the data exported from GA4 to BigQuery. When the data is exported from GA4 to BigQuery, a dataset prefixed by ‘analytics_’ is automatically created in BigQuery. Each day, a new table containing the previous day’s data is created within this dataset. These tables are named events_YYYYMMDD, followed by the date they represent. For example, the table for October 15th 2023, would be named events_20231015. Those who have activated the Streaming export feature will notice an additional table labeled events_intraday _YYYYMMDD. This table is updated in near real-time and replaced daily with a new one. In the BigQuery interface, these individual tables are displayed collectively under a single name, simplifying the visual representation. Which of these methods allows you to load GA4 historical data to BigQuery? You can use LIKE.TG ’s automated data pipeline platform or Google Analytics API to connect to BigQuery. You can get into the user level detail with GA API. But, it requires more steps to extract and load the data. As LIKE.TG ’s pipelines are automated, the effort and time will be much lesser. It also gives you the flexibility to decide the period of historic load based on your use case. And, moving the historical data is free of cost. Which Google Analytics properties data can you export to BigQuery? A property in Google Analytics implies a website, blog, or application having a distinct tracking ID. In your GA account. You can decide the number of properties based on your use case.. Using the above methods, you can export the details of these properties to your BigQuery. While configuring your source using LIKE.TG Data, you will have the option to select your property. After you’ve exported Google Analytics data to BigQuery, what can you achieve with the data? By migrating your data from GA4 to BigQuery, you will be able to help your business stakeholders find the answers to these questions: Which Demographic contributes to the highest fraction of users of a particular Product Feature? How are Paid Sessions and Goal Conversion Rate varying with Marketing Spend and Cash in-flow? How to identify your most valuable customer segments? Why should you enable the BigQuery linking for GA4? There are several reasons to allow BigQuery linking for GA4, such as: To store your data in BigQuery (Google Cloud) and/or send it to your data warehouse in other clouds like Azure or Snowflake To join and enrich your data with other marketing or contextual data To visualize your data in tools like Tableau or PowerBI To perform advanced analysis To use your data as input for (machine learning) models Additional Resources on GA4 to Bigquery Explore more on Bigquery to Bigquery Migration Export Google Analytics Data Key Takeaways This article has discussed 3 methods for setting up GA4 BigQuery Integration. If you can take all the responsibility for implementing this integration, you can continue with the manual method. However, if you want a more seamless integration that is fully automated and completely managed, you should definitely give LIKE.TG a try. FAQ on Integrate Data from GA4 to BigQuery Is BigQuery free with GA4? Everyone who owns a GA4 property i.e. Premium or Standard has access to BigQuery. So, unlike earlier versions of Google Analytics, with GA4, users don’t need to pay an extra fee to connect their GA4 property to their BigQuery project. How to query GA4 data in BigQuery? 1. After setting up GA4 BigQuery integration, you can easily query your raw events data in BigQuery. You need to go to Google Data Studio and select BigQuery.2. You can see the list of all the Google Cloud Projects to which you have access. From there you can navigate to the tables and columns.3. For queries, click on SQL Workspace, and type your queries to filter and display the GA4 data according to your requirements. What is the export limit for GA4 BigQuery? 1. GA4 BigQuery supports a free tier and a paid tier plan for its users, and the export limit for each of them varies based on the type of export the user performs. For example, if the user has selected a free tier plan, his export limit for daily export data would be 1 million daily events.2. If the user belongs to the paid tier plan, then he will not have any export limit on his data. However, charges would be applied based on storage and query usage. The streaming export feature is available only in the paid tier plan. How to backfill data from GA4 to BigQuery? 1. Set up GA4 and BigQuery Integration2. Export Historical data3. Use GA4 API and export the data to a CSV or JSON file.4. Import data to BigQuery.
 Oracle to BigQuery: 2 Easy Methods
Oracle to BigQuery: 2 Easy Methods
var source_destination_email_banner = 'true'; In a time where data is being termed the new oil, businesses need to have a data management system that suits their needs perfectly and positions them to be able to take full advantage of the benefits of being data-driven. Data is being generated at rapid rates and businesses need database systems that can scale up and scale down effortlessly without any extra computational cost. Enterprises are exhausting a huge chunk of their data budgets in just maintaining their present physical database systems instead of directing the said budget towards gaining tangible insights from their data. This scenario is far from ideal and is the reason why moving your Oracle data to a cloud-based Data Warehouse like Google BigQuery is no longer a want but a need. This post provides a step-by-step walkthrough on how to migrate data from Oracle to BigQuery. Introduction to Oracle Oracle database is a relational database system that helps businesses store and retrieve data. Oracle DB(as it’s fondly called) provides a perfect combination of high-level technology and integrated business solutions which is a non-negotiable requisite for businesses that store and access huge amounts of data. This makes it one of the world’s trusted database management systems. Introduction to Google BigQuery Google BigQuery is a cloud-based serverless Data Warehouse for processing a large amount of data at a rapid rate. It is called serverless as it automatically scales when running, depending on the data volume and query complexity. Hence, there is no need to spend a huge part of your database budget on in-site infrastructure and database administrators. BigQuery is a standout performer when it comes to analysis and data warehousing. It provides its customers with the freedom and flexibility to create a plan of action that epitomizes their entire business structure. Performing ETL from Oracle to BigQuery There are majorly two ways of migrating data from Oracle to BigQuery. The two ways are: Method 1: Using Custom ETL Scripts to Connect Oracle to BigQuery This method involves a 5-step process of utilizing Custom ETL Scripts to establish a connection from Oracle to BigQuery in a seamless fashion. There are considerable upsides to this method and a few limitations as well. Method 2: Using LIKE.TG to Connect Oracle to BigQuery LIKE.TG streamlines the process of connecting Oracle to BigQuery, enabling seamless data transfer and transformation between the two platforms. This ensures efficient data migration, accurate analytics, and comprehensive insights by leveraging BigQuery’s advanced analytics capabilities. Get Started with LIKE.TG for Free In this post, we will cover the second method (Custom Code) in detail. Toward the end of the post, you can also find a quick comparison of both data migration methods so that you can evaluate your requirements and choose wisely. Methods to Connect Oracle to BigQuery Here are the methods you can use to set up Oracle to BigQuery migration in a seamless fashion: Method 1: Using Custom ETL Scripts to Connect Oracle to BigQuery The steps involved in migrating data from Oracle DB to BigQuery are as follows: Step 1: Export Data from Oracle DB to CSV Format Step 2: Extract Data from Oracle DB Step 3: Upload to Google Cloud Storage Step 4: Upload to BigQuery from GCS Step 5: Update the Target Table in BigQuery Let’s take a step-by-step look at each of the steps mentioned above. Step 1: Export Data from Oracle DB to CSV Format BigQuery does not support the binary format produced by Oracle DB. Hence we will have to export our data to a CSV(comma-separated value) file. Oracle SQL Developer is the preferred tool to carry out this task. It is a free, integrated development environment. This tool makes it exceptionally simple to develop and manage Oracle databases both on-premise and on the cloud. It is a migration tool for moving your database to and from Oracle. Oracle SQL Developer can be downloaded for free from here. Open the Oracle SQL Developer tool, and right-click the table name in the object tree view. Click on Export. Select CSV, and the export data window will pop up. Select the format tab and select the format as CSV. Enter the preferred file name and location. Select the columns tab and verify the columns you wish to export. Select the Where tab and add any criteria you wish to use to filter the data. Click on apply. Step 2: Extract Data from Oracle DB The COPY_FILE procedure in the DBMS_FILE_TRANSFER package is used to copy a file to a local file system. The following example copies a CSV file named client.csv from the /usr/admin/source directory to the /usr/admin/destination directory as client_copy.csv on a local file system. The SQL command CREATE DIRECTORY is used to create a directory object for the object you want to create the CSV file. For instance, if you want to create a directory object called source for the /usr/admin/source directory on your computer system, execute the following code block CREATE DIRECTORY source AS '/usr/admin/source'; Use the SQL command CREATE DIRECTORY to create a directory object for the directory into which you want to copy the CSV file. An illustration is given below CREATE DIRECTORY dest_dir AS '/usr/admin/destination'; Where dest_dir is the destination directory Grant required access to the user who is going to run the COPY_FILE procedure. An illustration is given below: GRANT EXECUTE ON DBMS_FILE_TRANSFER TO admin; GRANT READ ON DIRECTORY source TO admin; GRANT WRITE ON DIRECTORY client TO admin; Connect as an admin user and provide the required password when required: CONNECT admin Execute the COPY_FILE procedure to copy the file: BEGIN DBMS_FILE_TRANSFER.COPY_FILE( source_directory_object => 'source', source_file_name => 'client.csv', destination_directory_object => 'dest_dir', destination_file_name => 'client_copy.csv'); END; Step 3: Upload to Google Cloud Storage Once the data has been extracted from Oracle DB the next step is to upload it to GCS. There are multiple ways this can be achieved. The various methods are explained below. Using Gsutil GCP has built Gsutil to assist in handling objects and buckets in GCS. It provides an easy and unique way to load a file from your local machine to GCS. To copy a file to GCS: gsutil cp client_copy.csv gs://my-bucket/path/to/folder/ To copy an entire folder to GCS: gsutil dest_dir -r dir gs://my-bucket/path/to/parent/ Using Web console An alternative means to upload the data from your local machine to GCS is using the web console. To use the web console alternative follow the steps laid out below. Login to the GCP using the link. You ought to have a working Google account to make use of GCP. Click on the hamburger menu which produces a drop-down menu. Hit on storage and navigate to the browser on the left tab. Create a new bucket to which you will migrate your data. Make sure the name you choose is globally unique. Click on the bucket you created and select Upload files. This action takes you to your local directory where you choose the file you want to upload. The data upload process starts immediately and a progress bar is shown. Wait for completion, after completion the file will be seen in the bucket. Step 4: Upload to BigQuery from GCS To upload to BigQuery you make use of either the web console UI or the command line. Let us look at a brief on both methods. First, let’s let look into uploading the data using the web console UI. The first step is to go to the BigQuery console under the hamburger menu. Create a dataset and fill out the drop-down form. Click and select the data set created by you. An icon showing ‘create table’ will appear below the query editor. Select it. Fill in the drop-down list and create the table. To finish uploading the table, the schema has to be specified. This will be done using the command-line tool. When using the command line interacting with GCS is a lot easier and straightforward. To access the command line, when on the GCS home page click on the Activate cloud shell icon shown below. The syntax of the bq command line is shown below: bq --location=[LOCATION] load --source_format=[FORMAT] [DATASET].[TABLE] [PATH_TO_SOURCE] [SCHEMA] [LOCATION] is an optional parameter that represents your Location. [FORMAT] is to be set to CSV. [DATASET] represents an existing dataset. [TABLE] is the table name into which you're loading data. [PATH_TO_SOURCE] is a fully-qualified Cloud Storage URI. [SCHEMA] is a valid schema. The schema must be a local JSON file or inline. Note: Instead of using supplying a schema definition, there is an autodetect flag that can be used. You can specify your scheme using the bq command line. An illustration is shown below using a JSON file bq --location=US load --source_format=CSV your_dataset.your_table gs://your_bucket/your_data.csv ./your_schema.json The schema can also be auto-detected. An example is shown below: bq --location=US load --autodetect --source_format=CSV your_dataset.your_table gs://mybucket/data.csv BigQuery command-line interface offers us 3 options to write to an existing table. This method will be used to copy data to the table we created above. The options are: a) Overwrite the table bq --location=US load --autodetect --replace --source_format=CSV your_dataset_name.your_table_name gs://bucket_name/path/to/file/file_name.csv b) Append the table bq --location=US load --autodetect --noreplace --source_format=CSV your_dataset_name.your_table_name gs://bucket_name/path/to/file/file_name.csv ./schema_file.json c) Add a new field to the target table. In this code, the schema will be given an extra field. bq --location=asia-northeast1 load --noreplace --schema_update_option=ALLOW_FIELD_ADDITION --source_format=CSV your_dataset.your_table gs://mybucket/your_data.csv ./your_schema.json Step 5: Update the Target Table in BigQuery The data that was joined in the steps above have not been fully updated to the target table. The data is stored in an intermediate data table, this is because GCS is a staging area for BigQuery upload. Hence, the data is stored in an intermediate table before being uploaded to BigQuery: There are two ways of updating the final table as explained below. Update the rows in the final table and insert new rows from the intermediate table. UPDATE final_table t SET t.value = s.value FROM intermediate_data_table s WHERE t.id = s.id; INSERT final_table (id, value) SELECT id, value FROM intermediate_data_table WHERE NOT id IN (SELECT id FROM final_table); Delete all the rows from the final table which are in the intermediate table. DELETE final_table f WHERE f.id IN (SELECT id from intermediate_data_table); INSERT data_setname.final_table(id, value) SELECT id, value FROM data_set_name.intermediate_data_table; Download the Cheatsheet on How to Set Up High-performance ETL to BigQuery Learn the best practices and considerations for setting up high-performance ETL to BigQuery Limitations of Using Custom ETL Scripts to Connect Oracle to BigQuery Writing custom code would add value only if you are looking to move data once from Oracle to BigQuery. When a use case that needs data to be synced on an ongoing basis or in real-time from Oracle into BigQuery arises, you would have to move it in an incremental format. This process is called Change Data Capture. The custom code method mentioned above fails here. You would have to write additional lines of code to achieve this. When you build custom SQL scripts to extract a subset of the data set in Oracle DB, there is a chance that the script breaks as the source schema keeps changing or evolving. Often, there arises a need to transform the data (Eg: hide Personally Identifiable Information) before loading it into BigQuery. Achieving this would need you to add additional time and resources to the process. In a nutshell, ETL scripts are fragile with a high propensity to break. This makes the entire process error-prone and becomes a huge hindrance in the path of making accurate, reliable data available in BigQuery. Method 2: Using LIKE.TG to Connect Oracle to BigQuery Integrate your Data Seamlessly [email protected]"> No credit card required Using a fully managed No-Code Data Pipeline platform likeLIKE.TG can help you replicate data from Oracle to BigQuery in minutes. LIKE.TG completely automates the process of not only loading data from Oracle but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss. Here are the steps to replicate data from Oracle to BigQuery using LIKE.TG : Step 1: Connect to your Oracle database by providing the Pipeline Name, Database Host, Database Port, Database User, Database Password, and Service Name. Step 2: Configure Oracle to BigQuery Warehouse migration by providing the Destination Name, Project ID, GCS Bucket, Dataset ID, Enabling Stream Inserts, and Sanitize Table/Column Names. Migrate data from Oracle to BigQueryGet a DemoTry itMigrate data from Oracle to SnowflakeGet a DemoTry itMigrate data from Amazon S3 to BigQueryGet a DemoTry it Here are more reasons to love LIKE.TG : Secure: LIKE.TG has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss. Auto Schema Mapping: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to the destination schema. Minimal Learning: LIKE.TG , with its simple and interactive UI, is extremely simple for new customers to work on and perform operations. LIKE.TG is Built to Scale: As the number of sources and the volume of your data grows, LIKE.TG scales horizontally, handling millions of records per minute with very little latency. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Live Support: The LIKE.TG team is available round the clock to extend exceptional support to its customers through chat, email, and support call Live Monitoring: LIKE.TG allows you to monitor the data flow and check where your data is at a particular point in time. Conclusion This blog talks about the two methods you can use to connect Oracle to BigQuery in a seamless fashion. If you rarely need to transfer your data from Oracle to BigQuery, then the first manual Method will work fine. Whereas, if you require Real-Time Data Replication and looking for an Automated Data Pipeline Solution, then LIKE.TG is the right choice for you! Connect Oracle to Bigquery without writing any code With LIKE.TG , you can achieve simple and efficient data migration from Oracle to BigQuery in minutes. LIKE.TG can help you replicate Data from Oracle and 150+ data sources(including 50+ Free Sources) to BigQuery or a destination of your choice and visualize it in a BI tool. This makes LIKE.TG the right partner to be by your side as your business scales. Want to take LIKE.TG for a spin? Sign up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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