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6 Ways HR Can Promote Workplace Health and Wellness
6 Ways HR Can Promote Workplace Health and Wellness
Workplace health and wellness is critical to a healthy, happy workforce. Sick or unhappy employees aren’t operating at 100%, which means neither is your workplace. Building a culture of workplace health and wellness can take a bit of work to implement and get employees on board, but it’s worth the effort. If you are an HR professional who is looking to build a culture of wellness, promote health, and improve the health of your workplace, here are six tactics you can use. 1. Create a flexible working environment We’ve all heard about the term “work-life balance” but in reality, achieving that balance isn’t feasible. It’s more of a sliding scale, which is why we should strive for flexibility over “balance.” If your employees are chronically stressed, this can lead to many deadly illnesses. By working to eliminate or at the very least mitigate their stress at work, you can help boost morale and show them how much you care about their wellness. So how do you achieve that? Consider the following: Meditation rooms Flexible schedules Summer hours Outdoor workspaces Remote work options Encourage employees to use their PTO (and mean it) Mindfulness training Unlimited PTO All of the above help reduce stress, promote health, and work to achieve flexibility for your employees. If they have the option to work remotely or create their own schedules, then they don’t have to feel stressed about getting their car serviced, taking their kids to the doctor, or running errands that need to be completed during standard business hours. Related Reading: The Remote Workforce is the New Normal But this starts at the top. Employees need to see their bosses taking time off, working remotely, disconnecting, etc. It needs to be a part of the culture for people to feel comfortable actually taking advantage of some of these flexible options. 2. Ensure employee healthcare is a top priority Employee health and wellness is an attempt to take a proactive approach versus a reactive one. The first line of defense when it comes to your employees’ health and wellness are the benefits that you provide to them. Employees need to be able to afford their health care. How often do we hear about people not going to the doctor because they can’t afford it? By providing employees with affordable, low-cost insurance plans or even an onsite clinic, they can take advantage of preventative care. This allows them the ability to stop avoiding putting things off until they get so bad they become much bigger issues down the road. 3. Establish or reinforce an employee health and wellness program If you’re looking to increase productivity, reduce sick days, improve employee health, increase retention, boost morale, promote health and have happier employees, we encourage putting an employee health and wellness plan in place. If you have one in place already, be sure you encourage employees to take advantage of it and actually participating. If you don’t have one and you’re looking to get serious about improving workplace health, now is the time to draft a plan. Related Reading: What HR Leaders Must Include in Employee Wellness Programs 4. Get employees moving throughout the day According to the Mayo Clinic, sitting for long periods of time is linked to a number of health issues: increased blood pressure, high blood sugar, excess body fat around the waist and abnormal cholesterol levels, obesity, and more. Prolonged sitting can also increase the risk of death from cardiovascular disease and cancer. Many jobs today require working on a computer leading to prolonged sedentariness. Encourage employees to get up and get move throughout the da. It can help break up the amount of time they’re seated. Here are a few ways to encourage your employees to be physically active throughout the day: Give extra breaks for people to get up, move around and stretch Provide employees standing desks or under-desk ellipticals or cycles Bring in a fitness instructor a few times a week. Things like yoga, Zumba, martial arts, or barre are all great examples of active exercises that don’t require much, if any, equipment. Again, this is one of those things that management and HR need to practice what they’re preaching. If your employees see you taking advantage of the extra breaks to get up and move around, they’re more likely to follow suit. 5. Stress the importance of your safety policies If you have safety policies in place, that’s great. If you don’t, you should. But your policies are only as helpful to the degree that your employees know about and practice them. Job incident prevention is a key piece to working towards a positive workplace environment. Every seven seconds a worker is injured on the job, according to the National Safety Council. That equates to over 12,600 injuries every day! How can you work to prevent your company from becoming part of that statistic? By providing ongoing safety training and additional training for management. Empower your management team with the tools they need to reinforce the policies and takeaways moving forward. Display visible reminders around your workplace on the safety guidelines. Especially in hazardous areas where accidents might be more prone to occur. 6. Encourage communication All of these ideas are great to try and promote health and wellness, but if they aren’t working for your employees, they need to feel empowered to speak up. By the time most employers notice an employee is burnt out, physically, mentally or both, it’s often too late. Establishing an open line of communication can help you know about these issues well before they become an actual problem. You can implement an open-door policy and make sure you have regular check-ins and connection with everyone on your staff. Encourage employees to express concerns. This can help foster healthy relationships so employees will feel comfortable telling you when they’re beginning to feel burnt out. Key Takeaways: There are many ways to promote health and have a happier workplace. We recommend starting with these six: Create a flexible working environment by allowing work from home and adjustable schedules Make employee health a priority Establish an employee health and wellness program Encourage employees to get up and move and exercise during the workday Stress the importance of your safety policies to try and prevent workplace injuries Establish open channels of communication to avoid employee burnout About Author: Joe McErlane is the founder and CEO of NeoPath Health, where he has worked to improve employee health for companies looking to control the spiraling cost of employee medical plans. NeoPath establishes and manages onsite clinics that improve care, reduce costs and attract and retain employees.
3 Reasons Your Employees' Productivity is Lacking and How to Help
3 Reasons Your Employees' Productivity is Lacking and How to Help
Have you ever shown up to work, but all day you just feel like you're in a fog? You can't concentrate, you feel like you might be getting sick, but your to-do list keeps growing instead of you being able to check things off of it. You don't feel like you're at 100% but you know you can't go home because you have so much work to get done. So, you continue to sit there and stare at your screen and try to get through it all. That is an example of presenteeism from an employee's perspective. By definition, presenteeism is when an employee shows up for work but is unable to fully perform or function because they are sick, tired, stressed, injured, or any other number of conditions or distractions. The issue of absenteeism is more commonly known, which refers to people being physically out of the office, oftentimes an ongoing issue, with no good excuse. Absenteeism is much easier to recognize and track than presenteeism. If you have low rates of absenteeism, that may actually be a warning sign that your employees are showing up to work when they are unwell. Are you unsure if your employees are suffering from presenteeism? Here are three reasons they might not be productive and ways you can help them and your bottom line: 1. Insufficient Health Insurance and Time-Off Policies America is behind the rest of the working world when it comes to paid time off. The US averages 10 paid holidays per year, while the highest 6 countries come in at 30-37 days. Many European countries provide several months or even years of paid maternity or paternity leave while the U.S.’s Family Medical Leave Act (FMLA) only mandates that an employee can take up to 12 weeks of unpaid leave, only covers an estimated 60 percent of the workforce, and disproportionately excludes working parents. In 2017, 27.4 million nonelderly Americans didn't have any health insurance coverage due primarily to the lack of affordable options. The American unemployment rate is at an all-time low, but millions of workers are actually working more than one part-time job to make ends meet. Typically, most part-time jobs do not provide any health insurance. Insufficient health insurance leads to people visiting the doctor less and doing less preventative care which leads to more illnesses, chronic or otherwise, and the lack of time off leads to workers coming into work when they are sick so they don't miss out on paid wages. 2. "Sandwich Generation, " Single Parents, Dual-Earner Households, Unpaid Caregivers Another reason your employees might not be as productive is if they fall into the “Sandwich Generation.” The "Sandwich Generation" is a group of people typically in their 30s or 40s who are raising their own children while also being responsible for the care of aging parent/s. According to Harvard Business School, three out of four (73%) employees reported having some type of current caregiving responsibility for the care of an elderly or disabled family member, relative, or friend. Caregivers working at least 15 hours per week indicated that this assistance significantly affected their work life. As baby boomers continue to age, the number of elderly people needing assistance is expected to continue to grow rapidly. The need for caregiving and working individuals to contribute so much at home, either as single parents or dual-earner households, leads to workers saving their time off to care for others and coming into work sick, injured, or otherwise indisposed. 3. Nonexistent Focus on Mental Health Things in the U.S. are improving regarding mental health awareness, but mental health issues are still largely stigmatized. If a workplace expects people to come in when physically ill, there is no way they are going to understand or respect that someone might need time off for "invisible" illnesses like anxiety or depression. In fact, a culture of presenteeism can lead to higher rates of anxiety and depression in the workforce. American Medical Association studies found that on-the-job productivity loss (presenteeism) resulting from depression and pain was roughly three times greater than absence-related productivity loss (absenteeism) attributed to these conditions. Mental health issues can cause a lack of sleep which leads to chronic fatigue as well as memory and concentration issues. Shirley GarciaAuditing and Operations Administrator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “I can’t say this enough: Without LIKE.TG, we could not have communicated important project information or demonstrated that we could take on an increased workload. We now provide real-time workforce statistics and productivity reports that have helped us win more projects.” What Can You Do to Help? 1. Offer Adequate Time off This may seem obvious, but it is important that you provide your employees with paid time off. If you absolutely can’t offer paid time off, at the very least, don’t allow a culture of shame and blame around taking an unpaid day off when someone is unwell, whether or not the reason behind the request is visible or invisible. 2. Invest in Comprehensive Health and Wellness As a company that cares about the wellbeing of your employees, you should provide comprehensive health and wellness offerings that cover both physical and mental health as well as fitness and overall wellness in the workplace. Low-cost, value-based health coverage is a large factor. If you're having trouble finding what you need within traditional health offerings, you could consider a more contemporary solution like offering an onsite or near-site clinic. 3. Build a Culture of Trust and Understanding One of the reasons employees may not feel comfortable taking time off when they are unwell is they have seen others come in in a similar state. They feel like everyone does the same, so who are they to stay home? This may be a result of a lack of communication and trust between employees and management. One way to build understanding and trust between coworkers is to encourage teamwork and cooperation. If the whole team helps cover when someone is out, it doesn't add a ton to each individual's workload. But it does take a huge amount of stress off of the person that needs it. Management can also jump in to help cover when someone needs to be out. 4. Educate and Empower Direct Management It's important that all of management, especially your employee's direct managers, fully understand the issue of presenteeism and how they may be directly contributing to it. Consider holding a seminar with all of management to educate them on the warning signs and actions that exacerbate employee presenteeism. Once all of management understands the issue, they need to lead by example. If employees see them coming in early, leaving late, and working even when they are sick, they absolutely won't feel comfortable staying home themselves. 5. Offer Tools for Employees and Their Managers Paid time off can help take care of your sick employees, but what about those who have stressful issues they constantly handle while at home and can’t forget about while at work? Learning how to support working caregivers, single-parents, and employees trying to make ends meet is critical. Presenteeism is a major issue within the workplace currently, costing trillions of dollars per year. But, with a little understanding and some direct action, it can be minimized or even eliminated. Author Bio: Michelle Chaffee is the founder of Connected Caregiving, a comprehensive solution to help employers recognize and support working caregivers.
11 Ways to Rebuild HR to Support Fast Growth and Happy Employees
11 Ways to Rebuild HR to Support Fast Growth and Happy Employees
The Human Resources department has been perceived as a static aspect of running a company that can’t be upgraded or redeveloped for heightened efficiency. But the developments in the last decade or so have completely revolutionized the function. The latest research and technologies suggest that it is possible to make it the ‘key department’ that management takes notice of. As a business owner or HR representative, there are many ways you can rebuild HR to support fast growth and happy employees. From setting policies to theonboarding process to the exit process, HR has an impact on how employees perceive the company. And the best way to meet their expectations is by creating plans to enhance their growth in the company. Here are the 11 best ways this can be done: 1. Promote agility and internal career development Agile workforces that promote internal career development are the crown jewel in successful companies. An agile workforce promoting internal career development looks for ways to uplift and empower employees before searching for talent elsewhere. There are many employees doing jobs they are not passionate about. That is why some companies have adopted the principle of allowing current employees to bid on new opportunities within the company. For example, if a new junior software developer is required, an ad might be sent to every employee. Who knows? Perhaps Jim from accounting has been studying software development after hours and this career boost is all he needs to do what he loves. Promoting this kind of environment will keep employees on their toes and also give them unexpected career boosts that contribute to their happiness and satisfaction. 2. Be flexible when searching for talent and onboarding employees If you are searching for real talent and would like to get the best cut, it is imperative to be flexible. Approaching this aspect of HR with a binary mentality of purely right and wrong can lead to losing real talent. For example, a lot of companies demand degrees or other qualifications from potential candidates. Failure to produce the required qualifications means all bets are off. In some cases, this approach is just an unnecessary evil that creates a bottleneck to finding real talent and onboarding them. Instead, HR departments should have some flexibility and assess each case on its own merits. Of course, certain jobs require a qualification to be produced when applying for the vacancy such as electricians, doctors, etc. However, some do not and in those cases, HR should be more flexible. 11. Improving the employees’ experience HR departments should adopt a hands-on approach to defining a great employee experience. Unfortunately, some HR departments are not even aware of their employee experience and that is a huge mistake. Map out the journey of employees right from talent attraction to their exit strategy. Mapping out the employee experience can improve their well-being and increase the number of retained employees. You should fully understand what contributes to a great employee experience to be in a better position of suggesting and implementing necessary changes. Doing this can benefit both employees and the company because the workforce will be more dedicated to working because of being well-taken care of. Defining the employee experience can also help direct HR departments to appropriate talent search pools. Christopher BaggottChief Executive Officer of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Final thoughts HR departments can be rebuilt using these tips and techniques that support fast growth and happy employees. Implementing various technologies can help rebuild this department, such as using AI, VR, and analytical dashboards. At the same time, HR departments should not forget to map out their employee experience and improve the engagement of new recruits. If a company needs more hands on deck, it should consider establishing a remote workforce to have a cost-efficient solution. Author Bio: Ashley Simmons is a professional journalist and editor working with a daily newspaper in Salt Lake City and has an experience of 4 years. She’s also a top-rated academic writer withbest essay writers UK. Her expertise is in writing essays, thesis and dissertation in finance, economics, statistics, sales and marketing and fintech.
The Era of Machines: What Automation Means for HR
The Era of Machines: What Automation Means for HR
What is Workforce Management? Workforce management (WFM), sometimes known as Human Resources Management is simply the process of ensuring that you have the right number of right workers operating at the right time and place, and performing the right tasks. And the objective of this process is to meet your company's goals in an efficient and cost-effective manner. Workforce management software handles a broad range of HR tasks including employee time tracking, employee scheduling, demand prediction, payroll administration, talent management, benefits administration, training programs, vacation and leave planning, performance monitoring, and crisis preparedness. Changes to the workforce has also made automation a real lifesaver for HR. No longer do we have long-term, full-time employees. Today’s workers are made up of full-time, part-time, freelance, and contingent workers. There’s also the increased importance of providing a work-life balance. Without automation, how would HR ever schedule these workers’ shifts in such a way that would mean less cost for the company but favorable outcomes for both the employee and the company? Naturally, with the rise of new types of workers comes rules and regulations that govern the pay and benefits that each type receives. Automating workforce management does not only deal with recruitment, scheduling, and time tracking. With the right tools, HR can foster ongoing employee engagement and increases talent retention. Some companies use time tracking applications with pop-up survey questions which allows upper management to keep their finger on the pulse and provide appropriate reactions/programs. In short, workforce management is not just about scheduling, time tracking, planning, and forecasting. Today, HR is required to strategically manage the workforce to ensure that the people are productive in their work. And what that means is that they are happy or content with their pay, their schedule, their benefits, and everything else that they’ve deemed important enough to influence their “employee experience.” Without automation, a company will have to employ another company just to perform HR functions and manage big data analytics correctly to ensure its profitability and success.About Author: Meggie is a freelance writer and communication manager atAMGtime. Meggie is deeply convinced that marketing is a key to get success in all spheres and it’s a crucial part of our lives. Regularly, she delivers various concepts on how to market products, services, and events effectively. Meggie believes in a win-win formula and utilizes it on a daily basis in staff management.
How Technology is Making Remote Work Easier
How Technology is Making Remote Work Easier
Prior to the current working situation, very few companies had active remote work policies in place. However, working from home has now become a routine practice used by all types of businesses and industries. A survey conducted by Buffer even found that 99% of current remote workers would like to work remotely, at least some of the time, for the rest of their careers. This new type of working condition has led to advancements in technology used by businesses for enhancing remote work. Technologies like Zoom and Slack have already had a large impact on business’s ability to communicate and monitor their employees, but there are still more on the way. As companies switch to permanent or longer periods of remote work, managers are looking for ways to continue to connect with their employees and alleviate certain problems associated with working from home. But there is hope on the horizon as new technologies come into play. Remote Training and Tracking Although some businesses have had to cut jobs, others have had to bring in new talent. Onboarding new employees remotely is a challenge for both the trainee and manager. However, tools like video conferencing, instant messaging and webinar are making this process easier to execute. Screen sharing abilities and prerecorded training materials are also features that more businesses have turned to for onboarding procedures. All these technologies help engage new employees. In addition, specialized tools like employee engagement software focus solely on team members, which helps reduce new-hire frustrations. HR managers can track individuals through this type of automated technology, and can upload all information to a data cloud for other team members to review. Shirley GarciaAuditing and Operations Administrator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “I can’t say this enough: Without LIKE.TG, we could not have communicated important project information or demonstrated that we could take on an increased workload. We now provide real-time workforce statistics and productivity reports that have helped us win more projects.” Once individuals have been onboarded, businesses need to know that they are working. The same goes for current employees too. Companies need to be able to facilitate feedback and check in on their team members. This is critical for maintaining engaged and motivated individuals, and helps acknowledge an individual’s hard work which in turn boosts working motivation and productivity. Checking in with team members frequently can identify any challenges they are facing, how they’re feeling and refocusing on goals. Tools like the Employee Experience Platform can make executing employee recognition easier for leadership. Administrative Automation An issue some organizations have with remote work is relying on employees to report their daily activities. Luckily, automation technology has stepped in to assist managers and individuals with monitoring remote work. Time tracking platforms can generate accurate timesheets for employees, scheduling applications can book meetings around each person’s calendar. Using receipt templates can help you keep your records organized and track your expenses and expense apps can scan receipts into a database via a mobile device. In addition to reporting daily activities, there are tools to help people stay on task during the day. These platforms are meant to not only make employees focus on their jobs, but optimize their workflow, too. Certain tools review a person’s work patterns to provide insights on where improvements can be made. Anti-distraction tools can also turn off notifications when employees need to buckle down on a task. Internet of Things (IoT) Some companies are able to run all of their operations seamlessly thanks to the Internet of Things. Being connected to all of their machines and computers means workflow is not interrupted, and adjustments can happen in real time. Other types of businesses are using IoT to connect all of their owned mobile devices includingpostpaid and prepaid SIMsin order to rollout software updates to the whole system. IoT also allows employees to work from home in comfort. Devices like smart refrigerators can keep lists of food to order, and in some cases order the food as well. Google Home and Amazon Echo act as a centralized hub in certain homes for controlling other smart devices such as thermostats and plugs which can reduce energy usage. Having IoT connected technology in a home can also be a selling point in certain cases for remote employees buying a new house. Since the outbreak of COVID, many employees have started the process of buying a new home. There are numerous factors behind this home buying drive, including remote work, but as employees relocate, they still need technology to do their jobs. 5G The rollout of 5G is still happening, but it promises to make cell networks better. With speeds up to 100 times faster than 4G, and made to handle more devices on a network, 5G will help people work from anywhere they can get a signal. That’s where remote work comes into play, people will not be limited by their connection to Wi-Fi or ethernet, but can work wherever they get a signal opening up more opportunities for distributed working. 5G will assist businesses with adding new talent to their teams no matter where they are located. Remote work has been going on for some time now, but COVID has added all types of industries to the work from home category. Technology has been a driving factor in helping companies make this switch. From monitoring and onboarding employees to helping order groceries, technology is here to make working from home an easy task. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
10 Ways to Keep Telecommuting Workforce Engaged
10 Ways to Keep Telecommuting Workforce Engaged
Telecommuting has become a necessity in this current situation of the ongoing pandemic- Covid-19. Thus, organizations across the world have made a sudden shift to adopting themselves to the culture of work from home. Among all these organizations, many are experiencing the remote working culture for the first time. As a result, the HR professionals are wondering about ways to keep the telecommuting workforce engaged. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now This article elucidates 10 ways through which the HR professionals can keep telecommuting employees engaged. 1. Beginning the day on a positive note with motivation. Motivation is an elixir which nourishes employee engagement. Thus, HR professionals hold a great responsibility of keeping the employees motivated to work. This responsibility gets further heightened, when the same employees are working from home. This is because the employees may not feel motivated to work in the restful and comfortable environment of home. Under such circumstances, the HR professionals can instill a wave of motivation in the employees by beginning every day at work with inspiring messages, audio clips and videos. Furthermore, it depends on the HR professional whether he uses individual communicating platforms or group communicating platforms to address the employees. 2. Letting the employees create their own work-schedule. After having shifted to the remote working culture, it is also important to let the employees create their own work-schedule. This is because every household runs with a different kind of setting and thus, different employees may have a different set of hours during which they can work at the peak level of their productivity. Furthermore, flexible working is even more essential in the current period of pandemic. This is because many employees need to shoulder multiple responsibilities all at the same time such as handling the kids, taking care of the elderly and managing household chores. It is with the introduction of flexible working that the HR professionals can help the employees achieve a fine work-life balance and thus, succeed in keeping them engaged while telecommuting. 3. Keeping the employees involved through virtual meetings. HR professionals are well aware about the importance of making the employees feel valued in keeping them engaged. Thus, they put their best efforts in making the employees feel important by involving them in decision making activities through meetings. No doubt, the current work from home setting has made it nearly impossible for the HR professionals to have real time meetings with the employees, but they can still keep the employees involved through virtual meetings. There are many online applications available on the internet, which offer the feature of conducting virtual meetings online such as GoToMeeting, FaceTime and ReadyTalk. 4. Instilling some fun with online group gaming. Making the employees play games together is an effective way to cultivate cordial relationships, enhanced trust and mutual understanding among them. All these factors together work wonders in promoting the employees’ engagement at work. In fact, HR professionals can continue making use of the fun gaming strategy, uninterrupted by the commencement of remote working culture, amidst Coronavirus outbreak, with the help of online group gaming. It just needs the HR professionals to create a list of some virtual games which can be played together on group video calls such as Pictionary, Word games and charades. 5. Investing in the employees through online training sessions. As discussed earlier, making the employees’ feel valued is an effective way to keep them engaged. Investing in the employees’ professional growth is an influential way to make them feel admired. Thus, the HR professionals can offer online training programs to the employees and promote their sense of being treasured assets of the organization. 6. Taking charge to keep employee communications intact. HR professionals leave no stone unturned in promoting cordial interactions between the employees. This is because the work culture of an organization is built upon the basis of the employees’ conduct with each other. When the employees possess a friendly demeanor, the work culture of an organization gradually blooms into a cordial one, and thus, the rate of employee engagement witnesses an increment. Further, the current state of remote working due to the pandemic, has introduced the HR professionals with the challenge of preventing the relationships between the employees from being disrupted. Under such circumstances, the HR professionals can keep the communications between the employees intact by initiating conversations in the office group. This will ultimately stimulate the employees to interact with each other. 7. Refraining from micromanagement. Micromanagement may pose a threat to employee engagement in the current situation. This is because the global lockdown has made it really challenging for the employees to manage their work from home while having to handle their kids and household chores simultaneously. Thus, micromanaging at such times when the employees are already struggling to establish a fine work-life balance, may negatively impact their engrossment in work. Thus, it is advisable for the HR professionals to refrain from micromanaging the employees under the current situation. 8. Extending words of appreciation. Appreciation is a constructive tool through which the HR professionals can keep the telecommuting employees working with their absolute engrossment in work. Amidst situations like that of the ongoing pandemic, which has left the employees struggling to shoulder both their household as well as work related responsibilities with perfection, appreciation becomes even more important. Therefore, the HR professionals should make it a point to appreciate the employees who are performing consistently well, even while handling multiple responsibilities at home. Moreover, by appreciating the deserving employees, the HR professionals can ignite a spirit to work even better, within the rest of the employees. 9. Having a supportive conduct. The employees devote all their heart and soul in their work, only if they feel a sense of emotional connection with the organization. This implies that an emotional connection plays a significant role in the employees’ engagement at work. Being supportive of the employees is the best way to promote their emotional connect with the company. Further, it is even more essential for the HR professionals to be naturally soft and understanding towards the employees in this ongoing situation of the pandemic. Thus, if at times any employee is unable to complete his target for the day because of his heightened responsibilities, the HR should be considerate of his situation and refrain himself from being angry or harsh. 10. Holding virtual get- together through video calls. As discussed earlier, cordial relationships among employees are necessary for promoting the employees’ engagement at work. Telecommuting amidst the global lockdown has acted as a big interruption in the employees’ regular interactions with each other and thus, resulted in increased responsibilities of the HR professionals towards keeping the employee relationships intact. Conducting virtual get- together on conference video calls is an efficacious way through which the HR professionals can strengthen the bond between the employees. It is advisable to avoid discussing professional matters in the get-together sessions as they will make these sessions appear more like meetings. Instead, the get-together time should be focused on promoting informal interactions between the employees. To conclude, the HR professionals can successfully keep the telecommuting employees engaged by following the 10 effective ways which have been discussed above. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Tips to Make Employee Self-Evaluations an Effective Part of Your Performance Reviews
Tips to Make Employee Self-Evaluations an Effective Part of Your Performance Reviews
In this article, we wanted to take a closer look at one important (but often overlooked) part of the performance appraisal process: the employee self-evaluation. What is the employee self-evaluation and why is it important? While the name alone may make it seem self-explanatory, the employee self-evaluation is an important step to make sure each employee thoroughly evaluates their performance and is as prepared for the performance review itself. Employee self-evaluation can also serve as the essential framework in helping each worker think through their overall performance. For example, by asking employees to answer common questions, managers and HR will receive consistent assessments that include areas where employees think they can improve, feedback on achievements, and many other important insights. This becomes important because, without the employee self-assessment, it’s possible that this information may have come as a surprise to those conducting the review, or it may also present information is a valuable new light that can contribute to improving future processes or outcomes. What is the purpose of an employee self-evaluation? The main point of the employee self-evaluation is that seeks to expand the amount of information covered in a traditional performance review by considering the employee’s point of view. This can be an extremely valuable way to give managers insights into details they might not have known before, or gain visibility into a project or employee achievement that they may not have considered as important (as the employee does). Employee self-assessments also give you a great way to collect direct feedback from workers. This can include their point of view on specific goals, milestones, challenges, successes, and much more. HR can also ask for feedback on peers or even the manager themselves as part of a 360-degree performance review. Not only is this important to get more information, but you will also get employees to be more involved in the performance appraisal process. Engaging employees and sending the message that you value their feedback is an important part of the process and will help employees feel that the process is fair and equitable by including their feedback and responses. What should an employee self-evaluation include? While there are no hard-and-fast rules, and it’s inevitable that employee self-evaluations will vary from company to company, there are many best practices to consider. For example, think about including the following categories in your employee self-assessments: Key highlights from the past year (or review period), including specific accomplishments, milestones, project successes, and more. Ideally, this should also include clear details related to their role and how they influenced these results. Career path, including how they’d like to grow, what they see as next steps, or even the chance for employees to request mentoring in this area. The employee’s goals for the position and ideas for how they can improve. Feedback for managers, which can include peer, process, or even manager feedback. All of this should help provide a more honest, open look at the organization. Resource requests, which can include areas like training/certifications, learning, mentoring, or other ways for employees to get what they need to improve throughout the year. How can you start implementing employee self-evaluations at your company? If you haven’t used employee self-evaluations yet, we recommend starting by discussing the idea with your HR team. Chances are good that HR has valuable experience in this area and is likely to turn your good idea into an even better practice. Additionally, you may want to include the leadership team in these early discussions. For example, it’s generally a good idea to let them know that this will be happening, but also to give them the opportunity to add additional ideas or even their own requests. If executives are not sure about using employee self-assessments, you can use this as an opportunity to compare the benefits of this approach, the opportunity it presents, and describe in specific detail how the entire process would be implemented. You may also convince the leadership team to participate in the process in a high-profile way that demonstrates their buy-in and support. This helps send the message that “this is important” and encourages employees to take part in the process. Once you’re committed to going forward, you should create employee self-evaluation templates, which may even consist of forms, questions, and templates for each position. These resources should include suggested questions to ask, areas to cover, and examples of “good” answers to help employees envision what the ideal self-evaluation looks like. You should also establish the evaluation cadence. While many companies default to the once-a-year annual performance appraisal, many other companies see the value in asking employees to complete self-evaluations on a bi-annual or even quarterly basis. Train HR managers who will conduct the evaluations. This is important to know what to look for, create baselines for reactions, how they can constructively process the information in the self-evaluation, and finally, how they can collaborate with the employee to focus on improving in the next time frame. Finally, you may want to plan how you’ll communicate this information to all of your employees. You may want to hold an all-hands meeting and support the news with information in your portal or employee communication platform. Give them a chance to ask questions, hear any concerns, communicate the value (that it’s in their best interests) and more. LIKE.TG can help LIKE.TG offers a full suite of HR solutions, including specific applications to help manage employee performance and conduct more effective performance reviews. To see how we can help—with employee self-evaluations or other HR processes—request a brief, no-obligation demo of LIKE.TG today.
A Better Way to Communicate, Engage, Recognize, and Reward Remote Workers
A Better Way to Communicate, Engage, Recognize, and Reward Remote Workers
An effective employee communications and engagement platform can help you make sure your employees are happier, more engaged, recognized, rewarded, and more productive. As an HR professional, how can you make sure remote employees (or any worker) are happy, engaged, and aligned with your company’s objectives? It’s an important question. Today’s employees want rewarding work and to feel valued and appreciated for their efforts. They also want to be connected to your company, especially when they’re not in the office, so they know they’re still an important part of the team and contributing to a common goal. Communication is key. In fact, effective communication should be the cornerstone of any successful employee-engagement strategy. Yet in today’s workplace, “more” is not necessarily better. For example, many employees are already overwhelmed by the amount of emails they receive each day. This means sending important information by email may only add to the clutter and could miss the mark. The same result is true for other tools and platforms, such as instant messaging, wiki pages, portals, or more. Employees may lose track of whereto find critical information or become frustrated by how many steps it takes to find what they’re looking for. These challenges only become exacerbated when employees are out of the office. All of this adds up to an important question: What can you do to improve employee communications, especially with remote employees or field workers who may not even have access to a laptop? The Value of Workmates An Employee Communications and Engagement Platform: The Right Tool for the Right Results. There is an answer. Innovative new employee communications and engagement platforms use mobile apps to improve the way you communicate, collaborate, and engage with remote employees and your entire workforce. This blog will take a closer look at the traditional challenges companies face when trying to communicate and engage with remote employees or field workers. It will also introduce Workmates, LIKE.TG’s powerful employee communications and engagement platform. You’ll see how Workmates is changing the way we all think about employee communication and recognition, and in doing so, helps drive productivity, engagement, and advocacy to new highs.Most importantly, we’ll connect the dots by demonstrating how an employee communications and engagement platform such as Workmates delivers very real, and very significant, business benefits. A Remote Workforce Requires New Communication Strategies Today, more than 63% of companies rely on a remote workforce of some kind, whether it’s employees working at home; mobile or field-based workers; or just about any other employee who doesn’t come into the office on a regular basis. For most companies, giving employees the opportunity to work remotely helps attract and retain top talent while also serving as a tangible perk to promote work-life balance, drive productivity, and enhance employees’ job satisfaction. Workplace flexibility, and the option to work at home, has become increasingly important to the entire workforce, especially as employees become more tech-savvy and productive. Whether they’re looking to eliminate commutes, work outside of traditional 9-to-5 schedules, better manage childcare, or just generally gain more favorable work-life balance, working remotely delivers these benefits and more. The concept of a remote workforce is here to stay and enables employees to continue to be valuable resources for their employers while gaining the flexibility and balance they crave. Yet many companies need to develop new communication strategies to make sure these employees consistently feel informed, valued, recognized, rewarded, and part of the larger team. To learn more about giving access to vital HR and work information — even when they're not in the office. Download our ebook now. Download now Even if Employees Are Out of the Office, Keep them Close to Heart According to the same research, a majority of companies (57%) report that they do not currently have an official remote work policy in place. Without clear policies and effective tools, companies could face communication and collaboration issues that could even snowball into larger challenges. Currently 60% of employees admit to not knowing their company’s strategic vision. This makes it difficult for traditional remote employees who may have a hard time staying up to date on new announcements or policies, but even more challenging for field-based workers who may only have access to a mobile device. All of this points to a growing gap. On one hand, in order to recruit and retain top talent, employers should continue to offer the perk of remote work flexibility to increase productivity, encourage employee advocacy, and reduce costs. Yet if they’re not careful, or don’t embrace proven communications, engagement, and recognition tools—they run the very real risk of disengaging valuable employees. Employee Engagement is a Valuable Advantage Why should you care about disengaged employees? For starters, you could be in danger of losing top performers if they’re not engaged and motivated in their current role. Yet to look at it another way, employee engagement can become a powerful competitive advantage. According to research from Aon Hewitt, those companies with high levels of engagement (65% or greater) outperform the stock market, posting total shareholder returns 22% more than the average. On the other hand, companies with low engagement (45% or less) had total shareholder returns that were 28% lower than average. Additionally, from 2002-2012, the Top 40 Best Companies to Work for in the U.S. enjoyed nearly 4x better financial returns than the SP 500. Clearly companies with higher levels of employee communication and engagement are proven to achieve higher growth rates, productivity, and financial success. LIKE.TG’s Workmates: Effective Employee Communications and Engagement Starts Now Now there is an extremely effective way to improve the way you communicate and collaborate with remote employees. LIKE.TG’s Workmates solution is a powerful, proven employee communications and engagement platform that can help any company overcome common issues related to managing a remote workforce. Workmates is so effective because it puts communication directly in employees’ hands. Say goodbye to trying to force cumbersome new processes on busy employees. Instead, Workmates becomes a tool they want to use since it naturally facilitates information sharing to keep employees in sync and improve overall performance. With Workmates, employee communication and recognition becomes easy and fun and encourages mobile collaboration with any employee, no matter where they happen to work. Christopher BaggottChief Executive Officer of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Happy Employees = Engaged Employees With Workmates, we have designed and delivered everything you need to foster an ongoing culture of communication. Workmates includes real-time social feeds, company announcements, an employee directory, direct messaging, surveying, and more—all to get teams talking. Employees can post light-hearted messages or animated GIFs on the feed. Share a company announcement for an upcoming team meeting. Or even give a shout-out to a fellow to recognize a specific accomplishment. With Workmates, employee engagement feels like fun, not work. Keep Employees Motivated Praise and recognition are extremely effective ways to keep the workforce motivated, productive, and aligned with your company’s goals. Workmates now helps your company improve the overall employee recognition experience and keep the workforce as motivated as possible. Now a manager (or any team member) can recognize any employee’s accomplishment or contribution with a well-timed “kudos,” thank-you gift, prize, or other rewards. It all becomes the digital equivalent of a high five and will help drive employee engagement to new highs. Workmates offers customizable badges and other options to reward employees, share accomplishments, and celebrate milestones and successes with the entire team. Workmates Fosters Communication, Collaboration, and Better Business Results Managers and HR professionals simply can’t meet with employees individually to keep them informed and up to date on the latest company news. This is especially true when employees are not in the office. Workmates now overcomes this issue and enables all team members to communicate effectively in the way they prefer to get the information they need when they need it. This comprehensive employee communications and engagement platform delivers many advantages and benefits: Streamlines communications Personalize employees’ content experience and give them access to the latest company information on a variety of channels. Promotes real-time messaging and feedback Deliver critical information to the right employee in the right moment as constructive feedback, not after the fact, or worse, not at all. Recognizes employees and says thanks Workmates lets any employee reward a peer for any contribution or achievement. Highlighting exemplary behavior becomes fun and encourage future recognition and effort. Increases employee advocacy Happy, engaged employees will now become company advocates, willing and able to embody your company’s best interests, promote your products or services, and contribute to a stronger culture. A Closer Look at All that Workmates Has to Offer Company’s media hub: Spread company culture and share information with pictures, GIFs, videos, and polls. New hire announcements: Automated email reminders help admins, IT, and the rest of your team welcome new employees. Employee engagement surveys: Whether they’re in another office or working remotely, keep a pulse on your team’s engagement levels. Kudos and rewards: Recognize employee accomplishments and motivate more with instant feedback and recognition. Automated birthday and anniversary announcements: Show your team appreciation and never forget to buy cake again. Like, comment, and discuss capabilities: Get information to employees quickly through a single, streamlined source, direct from the company. Share knowledge with a team approach: Connect teams and groups to the information they need to get the job done with personalized portals on desktop or mobile apps. Easy customized integrations and reporting: Integrating with and reporting on other applications is easy through LIKE.TG Custom Objects™. Workmates in Action: Real Companies, Real Results A Leading Management Consulting Firm Improves Employee Engagement and Transforms Its Company Culture with Workmates A mid-sized healthcare management company recently determined it needed a better way to communicate, collaborate, and engage with all employees. This was important because the company has hundreds of employees in multiple offices in four different states as well as a large remote workforce constantly out of the office serving clients. The company’s HR Director remembers what led the company to consider an employee communications and engagement platform. “First, we definitely wanted to improve the way we shared information with our entire workforce, even when employees weren’t in the office to make sure they were happy, informed, and fully aligned with our goals,” she says. The firm also wanted an employee engagement solution that could begin to transform the culture. HR envisioned a new platform that would go vira throughout the company and let employees post pictures, celebrate achievements, and have fun posting pictures, GIFs, surveys, polls, and more. To learn even more about improving the employee experience and increasing your competitve advantage while providing a fast return on investment, download our ebook now. Download now Summary and Conclusion Improved Employee Engagement Starts Now Companies of all sizes need a better way to communicate with remote employees, field-based workers, or any employee looking to feel more connected. This idea is much more than a “nice to have” improvement on HR’s wish list. Instead, improving communication with remote employees is proven to increase engagement, retention, productivity, and financial performance. LIKE.TG’s Workmates platform helps promote and foster employee communications and engagement. With Workmates, employees communicate and collaborate more effectively, positioning your entire company to achieve results that matter most. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
A Definitive Guide to Rewarding Employees: The Proven Benefits of Employee Recognition and Rewards Programs
A Definitive Guide to Rewarding Employees: The Proven Benefits of Employee Recognition and Rewards Programs
According to recent research by Gallup, the employee engagement rate dropped to 31% in 2020. This was an all-time low and leaders and remote workers were the most affected by the changes. When it comes to turnover rates, the truth is that employees don't leave a company. They leave bad company cultures, bad managers, and bad salaries. Feeling unappreciated for their time and effort can make employees not give their best. This leads to low productivity and engagement. Keep reading to discover the most effective ways of rewarding employees to improve productivity. Improve Productivity and Engagement Levels in the Workplace Employee engagement or disengagement is a real problem in many companies, no matter the size or industry. It happens when employees don't feel appreciated for their work or feel taken advantage of. It can also happen if they don't like their job or don't feel like they can grow in the company. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Low employee engagement can affect productivity and performance. This leads to many other internal company issues. Luckily, improving employee engagement is easy if you ask employees for feedback. Once you have the results, you'll know what steps to take and reward programs to create. For instance, you can create personalized career plans for each employee. Then, offer paid mental health days, and invest in health and wellness programs. Recognition from bosses or managers is another important way to keep employees engaged and productive. Create a Positive, Encouraging Company Culture A healthy, encouraging, and positive work environment creates happy and productive employees. Whether you're a small business owner or a big corporation, company culture is a key motivator for employees to give their best. Negative company culture can lead to low engagement, high turnover rates, and making more mistakes. The solution is asking for employee feedback so you can create a new company culture. Ask for suggestions so you can make the workplace better for your employees. This will also help new hires fit in and adapt better to their new roles. Ask Your Employees for Feedback When creating rewards and recognition programs, make sure to ask your employees for feedback first. This includes all levels and departments, from entry-level workers to the highest managers. Create an anonymous poll or a survey so you can get honest answers. Ask employees what they like or don't like about their job or their managers. Ask them to write suggestions about employee rewards and ways to feel appreciated. Then analyze the results to see if there's a recurring answer or a topic that needs improvement. Don't forget to ask the remote workers for feedback as well. Their questions might be different, but their well-being matters too. Try to find ways to make them feel included and important. Create separate groups or channels to communicate with them. Have separate company culture guidelines to adapt to their needs. Show Appreciation to Remote Workers With so many companies working remotely, employee engagement levels are lower than ever. People are having a hard time focusing and engaging. Communication between teams and managers is even harder, so you need to find ways to motivate everyone equally. If you have an in-house team as well as a remote team, show the remote workers an equal level of appreciation. Praise them publicly on social media, invite them to in-house company events, or send them personalized gifts. Another great way to show appreciation to remote workers is to offer them the perks and benefits of the in-house staff. For example, if you have a Friday happy hour after work, include the remote team via Zoom or similar apps. Offer them the same health and wellness packages, healthy snack deliveries, and pay for childcare if needed. Retain Talent and Reduce Turnover Each company, no matter how big or small, has a handful of top talent that needs special attention and recognition. If you don't appreciate your top talent, they won't hesitate to leave. Most top talent employees care more about career growth and feeling appreciated than they do for getting a raise. At the same time, high employee turnover can be a huge expense for a company. It takes a lot of time, effort, and money to advertise job positions and interview candidates. Then, there's training and mentoring new hires for a smooth onboarding process. If employees don't stay at your company for more than a year, you need to make some changes within the company. For example, rethink the company culture or offer better career growth. You can reduce your company's turnover rates by creating recognition programs. Examples include monthly rewards, team-building trips, birthday day off, or public recognition. Don't forget to include monthly bonuses, incentives for big projects, end-of-year bonuses, extra vacation days, and opportunities for career growth. Improve Manager-Employee Relationships In large companies, there are many levels of management in different departments. Clear communication between team members, team leaders, and managers is key to a job well done. However, managers often can't connect with their employees which leads to low productivity and mistakes. To improve employee engagement, HR managers should work on manager-employee relationships. Managers need to get to know their employees better and use their strengths. Employees need to express their needs to managers more clearly so they can take steps to improve the work environment. For example, you can organize fun team-building activities, pay for manager training, bring an expert to help or have a meeting where both sides can express their needs. Start Rewarding Employees With These Employee Recognition and Rewards Programs Whether you're a small business or a big corporation, rewarding employees should be an essential part of your company culture. Happy employees working in a healthy workplace are more productive and engaged. With the right employee recognition and rewards programs, you'll see growth and improved engagement in no time. Christopher BaggottChief Executive Officer of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Want to boost office productivity even more? Discover the reasons why employee productivity is lacking and what you can do about it.
10 Examples of Successful Internal Communication You Need to Know
10 Examples of Successful Internal Communication You Need to Know
Collaboration is an instrumental part of the workplace, but how can you ensure that it is effective? Collaboration for collaboration's sake might translate to unnecessary meetings or a decrease in productivity. On the other hand, successful internal communication can lead to meaningful collaboration. If your company drives internal collaboration with a thoughtful strategy, it will have a positive impact on your workforce. The best internal communication has a purpose and achieves results. Let's take a look at some strategies that can engage all levels of your company. 1. Make the Communication Accessible In an increasingly remote and on-the-go workforce, accessibility is critical. You want communication to be accessible across devices and time zones. Nothing will make employees feel more "out of the loop" than communication that is more available to some employees over others. 2. Connect the People An enormous source of frustration is a lack of transparency. If guidelines or expectations are not clear, the path to success is impeded. Employees should have easy ways to connect with managers. Consider an open door policy, and encourage productive conversations between managers and team members. You could also start a forum to share ideas and suggestions. 3. Share Knowledge The water cooler used to be the place where information was exchanged. It is still critical in the modern workplace that domain knowledge be shared, but the proverbial "water cooler" needs to be reimagined. Give employees opportunities to learn from each other. Knowledge management needs to have a dedicated effort. Putting off or de-emphasizing knowledge sharing could lead to disastrous consequences in relying too much on too few employees. An internal Wiki can also be a place to share knowledge. Relatively easy to set up, employees can contribute to the Wiki over time and turn it into an excellent source for information. 4. Understand Leadership's Vision Across the company, there should be a clear understanding of the leadership's direction and goals. By communicating the overall company strategy, employees can see how their individual roles contribute to the company's success. Offer employees a chance to ask questions. It will make them feel invested and also be an opportunity to address concerns. All levels of the company should feel that they are working together for a common purpose. 5. Share Good News Everyone should be aware of the company's success stories! Whether it is meeting quarterly goals, news recognition, or positive reviews from customers, ensure that all employees can share in the good news. It fosters good company culture and aligns the work with the end result. At the opposite end of the spectrum, bad news should also be shared. You want the environment to be supportive and trusting, so if there are struggles or other changes, it is better to be transparent. The thought that goes into the message will significantly impact how the information is received. 6. Recognize Employees and Teams In addition to celebrating the wins of the company, highlight the achievements of employees or teams. Give employees the opportunity to congratulate each other for their hard work. Here are some examples of things to recognize company-wide: A customer service employee that goes above and beyond A team's project completed ahead of schedule Deployment of a new product or service Promotions earned The top-performing sales reps of the month Assistants who are excelling at their work You can also highlight accomplishments outside of work. Did an employee run a marathon or speak at an event? A lot of pride goes into a job well done. 7. Check-in on Employees You may have annual reviews or regular meetings with employees, but how often is the question asked, "How are you doing?" A one-on-one check-in shows that the thoughts and feelings of the employees' matter. It builds trust and allows the employee to share. It also opens the door for a conversation about what is going well or not going well at work. Conducting a "stay interview" digs into what the employee likes about his/her job or what the employee wishes could change. In some cases, this may reveal a problem that can be addressed before the employee begins looking for other employment. 8. Centralize Your Internal Documents Procedure guides in one directory. Policy documents online. Change in a process outlined via email. It is common for companies to have documents scattered in many locations. This leads to inconsistency and miscommunication. By centralizing everything, you can have a single "source of truth." Employees will be able to locate what they need more quickly. A content management solution should manage documents and have flexibility. It should be easily accessible so that your employees can find and get what they need, no matter where they are. 9. Share Industry News No company operates in a vacuum. It will help employees to understand the external factors of the business by sharing industry news. What is the competitor landscape? What are the new trends in the marketplace? From the sales reps to the customer service department, everyone should have a handle on what is driving the company. 10. Use an Intranet for Internal Communication A company-wide intranet can be the driving force behind your internal communication. From driving engagement among employees to social features, it represents the hub for your collaboration. You want your employees to have the ability to communicate in real-time. It is more than company-wide announcements and occasional updates. Your company's intranet is a reflection of the overall company culture. Having the Right Tools in Place Your employees are the driving force of your company. Communication should be easy, straightforward, and useful. Lack of good internal communication can have a negative impact on company results, from mistakes to missed opportunities. By fostering good internal communication, you can make the company a place where employees are engaged, productive, and satisfied. But do you have the right tools to put internal communication strategies into practice? Workmates by LIKE.TG has the solutions to boost employee engagement and enable effective communication. Request a demo today. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Top 6 Recruitment Trends to Look for
Top 6 Recruitment Trends to Look for
The recruitment process has seen a huge shift from traditional recruiting to new recruiting techniques in the past decade. Due to the agility in modern technology, recruitment specialists are obligated to adapt to the new changes if they want to stay in the game. We live in an era where revolutionary technologies are introduced one day, and the same technology is replaced by the more revolutionized idea the other day. This applies to all the industries and the recruiting industry is no exemption. To stay ahead in the recruiting process and to improve the efficiency of recruitment, you must brace yourself for such changes. Recruiting will see a major shift and you might be forced to bury some of your old school staffing habits. Based on the numerous years of experience in recruiting, we have listed six recruitment trends to look for in 2020. 1. The rise in Inbound Recruiting Inbound recruiting is the method of attracting employees through different marketing strategies like content marketing, social media marketing, and branding. This method helps you build a rapport with the top talent and the chances of these candidates opting to work for your company are high. Many companies will give importance to inbound recruiting over outbound recruiting. The inbound recruiting method must be designed carefully, and it might take some time to fetch results, but inbound recruiting can bring really good talent in your company. 2. Emphasis on Candidate Experience Candidate experience will be given higher priority. The overall experience of the candidate during the whole recruitment process will be very important. Based on this recruitment experience, a skilled employee will decide whether to join your company or not. If the candidate feels valuable and excited to join the company, then the chances of retaining him will be high and at the same time, he might provide the reference of some great talent in the future. Many companies will come with strategies to provide positive candidate experience as this will have a huge impact on the recruitment process. 3. Artificial Intelligence will be the Game Changer Artificial intelligence is spreading fast and it is important for all the industries to adopt it in their business. AI will be a vital strategy as you can automate the recruitment process and save your time. For example, if you post any job opening, you will receive hundreds and thousands of applications. Screening all those resumes and finalizing the candidates will consume more time. If you use AI in screening the resume, then the whole task can be done within no time. There are a lot of things such as candidate screening, candidate matching, and resume updates that you can achieve through AI. AI will improve the accuracy of the recruitment process. 4. Automating the Recruitment Process Automation has been the trend in the past few years and all the businesses have now got used to automating things as much as they can. The main benefit of automation is that it saves your time. With the evolution of technology, the emphasis is given on automation tools by all business owners. To learn more about recruitment methods, download our ebook now. Download now Automation in the recruitment process will save time in the job posting, screening resumes, zeroing on candidates, onboarding, and much more. Therefore, HR tools are going to get more and more popular in 2020 and most companies will start using at least one or the other tool to automate their recruitment. 5. Social Recruiting Recruiters will rely on social recruiting in the year 2020. Social recruiting is the process of recruiting using social media channels like Facebook, Linkedin, Twitter, Instagram, etc. There are other job portals and advertising websites where you can post your job. The social recruiting process can be more than posting jobs on social media channels. You can use social media channels to build your brand reputation and connect with the candidates. 6. Recruitment Marketing Recruitment marketing will boom. It is the process of applying marketing strategies in recruitment. The agenda of recruitment marketing is to attract the right potential candidates. Recruitment marketing can be achieved through both paid and organic methods. You can search for the latest marketing trends and apply the same in recruitment. You might have to tailor those marketing strategies according to your recruitment requirements. Bottom Line Recruitment is going to take a major leap. Predicting those changes and adopting those changes will be challenging. So, knowing the upcoming trends in advance will help you in adapting to those changes easily so that you can stay ahead in the business. Author Bio: Lingappa is the General Manager of Payroll Operations at Paybooks. He has worked in the payroll industry for 13 years gaining unparallel experience in managing payroll, payroll outsourcing and payroll implementation. He is passionate for helping people in all aspects of payroll industry and enjoys sharing his knowledge about payroll with his peers.
12 Reasons Why You Should Be Rewarding Your Employees
12 Reasons Why You Should Be Rewarding Your Employees
It is important to recognize and appreciate employees' achievements. It is a challenging task to lead a team and be a good mentor to your team members. When employees learn that their work is being valued, it enhances their engagement and loyalty toward their job. Their bond with your firm is strengthened and tension in the workplace is reduced. Some reasons why rewarding employees is important are as follows: 1. Enhanced productivity When an employee does his task sincerely and produces great results, the employer needs to appreciate and thank him. When an employee sees that his work is admired, he will feel motivated and will try to produce better results in comparison to the previous ones. It boosts his engagement and aids in increased productivity. 2. Happy workplace There is no doubt in the fact that happy employees will lead to the creation of a merry workplace. The employer not only needs to say ‘thanks’ or ‘great work’ but also give the employee a significant reward so that he feels motivated and proud. This will enhance his confidence and he will be more inclined towards doing better for your company. 3. Bond between the employee and the employer When you appreciate and recognize an employee’s work and efforts, it builds a great bond between manager and employee. The presence of a good bond between the two will automatically lead to a positive and healthy environment, avoiding a toxic workplace atmosphere. It is important that employees feel comfortable talking around you and can present their views and opinions for the betterment of the company. Both should be able to identify and appreciate each other’s abilities. 4. Recognition programs This is crucial to employees since they are rewarded for their hard work and efforts. However, it is not just employees but also the management which gets recognized and praised. It helps in identifying A-players and stars. This also aids management to promote their work and enhance their business. 5. Work as a family The improvement of employee recognition is not just felt from the eyes of managers but peers too. It is important that your colleagues too identify and praise your abilities. They should be able to see the kind of effort you are putting in your work to make it a success. It establishes comradeship between colleagues and happens to increase teamwork. It helps to make everyone work as a unit. 6. Retention of loyalty An employee’s loyalty is retained when he receives recognition and appreciation from his manager. It is necessary to celebrate the achievements of your employee and praise him timely. This will also let the employee have maximum time to work. They will work longer for your company and therefore help in increasing the retention rates. 7. Stay engaged A certain amount of recognition and appropriate reward will make the employees engage more in their work. They will be more than happy to work with you. When you know that there is a better offer waiting for you, you tend to work harder to achieve that goal. The reward sometimes acts as bait and the employee gets a clearer picture of what he is supposed to do. 8. Company values No matter how successful you are there are a certain set of rules and values that your company follows. These need to be enforced as much as possible. Some methods to promote the work of employees and appreciate them are: -Apply their pictures as wallpaper on desktop wherever possible. -Name your meeting rooms after them. -Provide name templates to everyone in their cabin. -Welcome them with warm words. -Make them feel like an integral part of your firm. These small gestures will make them feel good and motivated. Appreciate everyone for their efforts and strategies and not just the ones who increased sales. Appreciate everyone who worked behind you. Treat them as equals. Everyone’s unique ability makes them special in their way. 9. Instant recognition You don't need to recognize someone’s effort and hard work only when results are obtained. It is all about timing. If you see that your team is working extremely hard towards achieving the target goal and is not leaving any stone unturned to prove an asset for your company, why not appreciate them on the spot. You can call for a meeting, make a presentation, and praise them for being super productive. This behavior can be repeated time and again to improve employee loyalty and to keep them motivated. No credit card needed Less than 5 min to set up 10. Bliss When you will spend some time recognizing and admiring your employee’s work, you will see that the overall feeling in the office will be soothing and relaxing. There will be a sense of calmness. The employees will be much happier and productive. They will be more comfortable working with you. They will feel wanted and the tension will be decreased. Your few minutes of appreciation and care will make their day. They will be more inclined towards doing your work. 11. Offer a gift This is going one step ahead in the process of recognition. You can give a gift card to your employees who excel in doing their work. This gesture of yours will go a long way for you. The gift card will act as something personal to the employee and he will be happier. He will try to work harder to regain your appreciation and reward. 12. Open gates for recruits Your recognition and good behavior towards your employees will make them refer you to others also. Employer branding is a great technique in today’s workplace. Your efforts and praise skills will let employees recommend you to some of their other colleagues too who may be interested in joining your firm. This is very tricky and smart to take when looking out for more recruits. Always remember to treat your team with dignity and respect as your behavior and image will be naturally reflected in their work and increase employee advocacy. Conclusion All the above-mentioned methods can help you in creating a healthy working environment and boosting your employee’s confidence and production, which will ultimately benefit your business. About Author: Sunil Gupta is the CEO of ACG Digital Marketing, and their company specializes in guest blogging, content marketing services, and many other SEO services. Sunil Gupta is a fun-loving person, but at the same time, he believes in providing high level of professionalism and compliance with deadlines.
How to Organize Your Workspace to Boost Productivity?
How to Organize Your Workspace to Boost Productivity?
You’ve sat at your desk, the computer turned on with emails staring back at you - but your productivity levels are low. You’ve had a good breakfast and are well prepared for the day ahead, so what could be the issue? Have you ever thought your workspace could be hindering your productivity? We’re going to take a look at some of the ways you can organize your workspace to boost productivity and motivation. Shirley GarciaAuditing and Operations Administrator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “I can’t say this enough: Without LIKE.TG, we could not have communicated important project information or demonstrated that we could take on an increased workload. We now provide real-time workforce statistics and productivity reports that have helped us win more projects.” Keep it clear Have a nice clear work zone; as the saying goes: “A clear space is a clear mind”. Clutter can clutter the mind and take your focus off the job at hand. Are you working from home and staring at a pile of ironing? Remove any distractions from your workspace so you can block out any distractions. Don't use your desk as a dining table Don’t eat lunch at your desk. This is important to remember as eating your lunch at your desk can encourage you to work through your break. Taking a break allows you to recharge and reflect ready to be productive well into the afternoon. Go green Every workspace should have a plant. As well as being a lovely decoration to the area, plants have many health benefits including: Reduce stress Clean the air Increase productivity Boost creativity. If you’re not much of a green thumb, you can’t go wrong with cacti. They only need watering once a week in spring/summer and every three weeks in autumn/winter and they thrive in natural light. Get personal Personalizing your space can be a real motivational boost. By adding family photographs (you don’t need to add your whole wedding album), but maybe a couple of great memories you can see what you’re working for and what the hours of dedication achieve. Are you working hard for your family (a photo of your children), for your wedding (a picture of your engagement), or for that dream holiday (a picture of the beach)? Whatever you’re sitting at your workspace for, adding a personal touch can encourage a positive vibe. Give tech its own space This is a big one: Give technology its own place. Keep your phone and tablet in its own place. By keeping your phone separate from your working zone, it will discourage you from picking it up, getting distracted, and breaking your concentration. If you get distracted easily, why not keep electronics in another room? That way the temptation isn’t there to have a quick check of your social media. Keep your printer stocked up The last thing you want to do is to go and hit print to find you’re out of paper or ink, you can waste so much time trying to get it to use the last few drops in the cartridge. Keep your printer supply topped up ready when you need to use it and keep spare cartridges and paper organized in a box close to your desk. And if you do leave it to the last minute and need your ink in a hurry, visit tonergiant.co.uk where you can benefit from free next-working-day delivery. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
What is the Difference Between HRMS and HRIS software? 
What is the Difference Between HRMS and HRIS software? 
What is the Difference Between HRMS and HRIS software? If you’ve been researching HR software or even HR suites, the terms HRIS and HRMS will have undoubtedly caught your eye (as well as a third HR software category, HCM). Unfortunately, as straightforward as these terms seem to be, there is a bit of confusion: What do all these abbreviations mean, what is the difference between HRIS and HRMS, and how can you choose the right system for your organization? To help, we wrote this blog as a way to take a closer look at the differences between HRMS and HRIS software, but also to help you understand what each one includes and even which approach could be right for you. For starters, here’s what these two terms stand for: HRIS: Human Resource Information System HRMS: Human Resource Management System Many people use these terms interchangeably, and for good reason, since both types of solutions help companies manage their workforce using a variety of specific, specialized HR-focused applications and systems. Yet by definition, there is a difference between the two, most notably in the various systems included in each one. Let’s take a closer look. What is an HRIS? Most purists agree that HRIS is the smallest bundle of HR software. HRIS platforms are designed to get you up and running quickly while providing the most essential HR systems, applications, and functionality most companies need. HRIS software does a great job in helping companies manage and organize employee-related data such as demographic data, job information, benefits information, performance reviews, and leave balances. While many HRIS software solutions may vary, most tend to include the following applications or features: Application tracking systems: These systems help improve recruiting efforts: post jobs, receive and track applications, and create a resume repository. Onboarding: HRIS may also include software to automate onboarding tasks, such as checklists and workflows, to improve the new hire experience. Leave and absence management: Manage employee time off, unplanned absences, and other forms of leave. Workflow management: Create and manage business workflows to boost productivity. Benefits administration: Manage employee health insurance, 401(k) plans, and help employees track relevant information. Compensation management: You can set up salaries, paid time off, overtime compensation, and other forms of compensation. Training: Set up and provide continuing education and development programs for your employees. Self-service: Your employees can log into a portal, use E-Sign to complete forms, and manage their information. Personnel tracking: Manage all relevant employee information in a single repository. The expanding scope is the major reason people get confused between HRIS and HRMS. Many functionalities that were solely the domain of HRMS are now present in HRIS software. What is an HRMS? HRMS software is an all-encompassing solution that allows companies to manage every aspect of their HR. They contain all the features of an HRIS, with additional systems and features built on top of it (most notably, time and labor and payroll). For example, these systems tend to accommodate a global presence. You can create country-specific silos within your system to cater to employees at a particular location. Since laws differ from one country to another, HRMS software allows you to customize your workflows and employee management according to local regulations. The most striking feature of HRMS software is payroll management. You can set up direct deposits and pay your employees from your software. Taxation and other legalities can also be handled automatically within your software suite. A system that used to be present solely within HRMS was time and labor management. These solutions allow you to track your employees' productivity and the degree of collaboration that happens between them. This can help you create better workflows and increase your ROI. Another feature that HRIS has encroached upon is analytics. While the depth of analytics available in an HRIS versus HRMS differs, many HRIS software provide some degree of analytics. Some examples of these include employee advocacy. You can monitor which of your employees are your most loyal brand advocates through social media shares, and so on. HRMS analytics tend to be more powerful. You can roll up metrics at various levels, be it at the branch, country, or region level. These systems also support ad-hoc reporting that allows you to create your own reports, instead of relying on fixed templates. The number of integrations that HRMS supports also tends to be greater than the average HRIS. HRIS supports integration with third-party apps, but on a smaller scale, and is aimed at helping you achieve basic functionality. Choosing the right solution The lines between HRIS and HRMS are increasingly blurred. The clearest distinction lies in the global scope of an HRMS versus the local scope of HRIS. To choose the right solution for your organization, analyze all the features available in the software. You might need just basic HR capabilities, but don't automatically assume any HRIS will fit the bill. Vendors define the scope of their HRIS software differently, so make sure you conduct thorough research into them before choosing a product. One vendor's HCM might be another's HRIS and a third's HRMS. Define your requirements clearly and choose the right vendor for your needs. Interested in learning more about LIKE.TG’s comprehensive HRIS solution consisting of Recruiting/ATS, Onboarding, Performance Management, and more? Please visit www.LIKE.TG.com or request a personalized, no-obligation product demo today.
The LIKE.TG Interview Guide: The Anatomy of an Effective Job Interview
The LIKE.TG Interview Guide: The Anatomy of an Effective Job Interview
Hiring the wrong employee or manager can cost your organization tens of thousands of dollars. Minimizing bad hires means investing time and preparedness (not necessarily dollars) to conduct effective interviews. To help, we created the following interview guide to help you stay on track. How can you improve? Let’s take a closer look at many of the most important parts of an effective interview. Pre-interview research. As you might expect, the most effective interviews begin well before meeting candidate. No doubt your recruiting and hiring managers are reviewing the candidate’s resume or application, but there are other ways to determine if a candidate will be the right fit for your team. Take time to research the candidate online—Google him or her to learn more about the candidate’s professional history, and examine their social presence to get a sense of his/her character. You might learn what you need to know before the interview and even start to think about what questions to ask when interviewing. Be prepared. A strong candidate will likely invest hours preparing for an interview—researching the company, looking up interviewers on LinkedIn, and more. Are your interviewers preparing as well? If not, could they benefit from interview skills training? Take time to review pre-planned questions with interviewers to ensure they will help make the right determinations for the position. Ask yourself if they are effective interview questions by including enough open-ended questions that will allow a candidate to demonstrate his or her strengths. At the same time make sure interviewers understand up front the type of interview being conducted—is this an initial screening or a second interview? Face to face or video? Is the hiring manager close to a decision? Do all you can to remove the element of surprise for interviewers. Conducting a good interview. It’s time. Your interviewers are sitting down with candidates and discussing their fit for the team. What is the first step in conducting an effective interview? Make sure you communicate the do’s and don’ts before they begin. When it comes to the questions to ask when interviewing, make sure the interview is a two-way conversation, allowing the candidate to ask questions. Identifying the right fit has as much to do with your company as it does the candidate. Pay attention to body language and mannerisms as they may tell you something about the candidate’s confidence, preparedness and professionalism. As part of effective interview techniques, make sure to focus on the candidate’s qualifications for the job and avoid personal questions. Don’t let superficial impressions influence your decision. Avoid stereotypes, especially those that can get your organization in hot water. Remove any risk of discriminating questions related to age, citizenship, disability, service, or religion. Allow silence during the interview to let the candidate process his or her thoughts. If there are multiple interviews in a day, give candidates a breather in-between. After the interview. Stress with your hiring managers that an effective interview doesn’t end when your candidate leaves the office (or closes the video chat). Emphasize the importance of taking notes during and immediately after the interview and share them with the hiring committee. If there is a large number of candidates, encourage interviews to rate them as a way to make it easier to pare down to the strongest candidates quickly. And no matter the outcome ensure someone from HR is keeping each candidate updated as decisions are made. This overall interview guide is your team’s best if not only chance to assess a candidate’s strengths, weaknesses and suitability for the job. Emphasize the importance of face-to-face interviews (use video if interviews must be remote) and encourage everyone in the process to prepare. Only then will you have the information to make the best hiring decisions. To learn more about effective interviews and how LIKE.TG can help you deliver better HR and business results, please visit www.LIKE.TG.com today. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Business Process Modelling for Management Efficiency
Business Process Modelling for Management Efficiency
For an organization to cater to diverse business processes may be quite a challenge. Business process management is vital for your business regardless of its size. This article will walk you through all the information you need to know about managing your business processes using automation. What Is Business Process Management? Business Process Management is the way a company assesses, creates, or edits foreseeable processes that seek to establish the core of its business. Every department may cater to several or more core processes. The departments are responsible for transforming data or raw material into useful information. It is an organizational discipline allowing a company to perceive all of the processes individually and overall. The process realizes the current state of the business, thereby identifying areas that can be improved, creating an effective organization that operates efficiently. Importance of Business Process Management Living in an era where technology continues to evolve, business owners are constantly challenged to resist market pressure and remain competitive while cutting costs and raising productivity levels by improving business processes. To overcome these challenges, a lot of companies are in search of business process management software tools that can provide benefits, such as improved customer experience, better service, and product innovation, and more. It is important as it gives project managers a competitive edge over other companies by helping leaders enhance the performance of the organization through different controls of the business processes. Business Processes are also convenient for CEOs and managers, as it allows them to control, respond, and apply appropriate IT solutions over operational activity. Implementing a solid business process solution in your company can help you overcome several challenges and capitalize on opportunities accordingly, which ultimately leads to inevitable growth for the business. Shirley GarciaAuditing and Operations Administrator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “I can’t say this enough: Without LIKE.TG, we could not have communicated important project information or demonstrated that we could take on an increased workload. We now provide real-time workforce statistics and productivity reports that have helped us win more projects.” How Does Business Process Management Improve efficiency? Business Process Management solutions establish proper networking and functioning of tasks, by improving the performance of staff by updating the workforce tasks automatically instead of manually (as it would have been if it were not for BPM). Implementing BPM for your organization would mean you can easily decrease your costs while your productivity rises. Some of the benefits it may include are the ability of the process to function under favorable conditions, adjusting them to establish high performance, and following controls to analyze the future output of these processes. The level of productivity enhances after the implementation of automatic manual tasks and getting rid of redundancies to lower the possible risk of errors or rework. With the increase of pressure that businesses have to go through to enhance their business process management strategy, the importance of the software will seemingly increase simultaneously. Added transparency of business process management assists in making adjustments that maximize productivity and profitability, helps in monitoring processes while setting a company’s objectives alongside business processes. What Is the Importance of Creating Business Process Models? A well-established business process model could consist of one or multiple business processes. These processes illustrate methods of operations that are being carried out to the side with the intended goals of a company. To model business processes effectively, a company must communicate and document the business processes. Process modeling offers a standard method and unified language to communicate the processes and information about the rules and processes. It is often in the form of a graphical representation of a company’s workflows to identify any room for improvement and is achievable with several techniques. Benefits of Modeling Improves Efficiency: Proper implementation of business processes allows companies to see a significant decline in their cost with rising levels of productivity. Constant assessment of the processes can lead to high performance and efficiency. Enforces Best Practices and Standardizations: Organizations will have to go through a set framework to achieve their goals, which they can revisit and amend according to the challenges and opportunities they come across. Process Agility: With BPM software business processes can be more agile with a structure that needs constant documentation of the methods and steps in a process. The knowledge organizations receive from this allows them to realize the impact of changes in their business processes. Transparency: BPM makes use of complicated software programs that evaluate business performance, automate processes, and unveil information on the business process’s operations and well-being in real-time. The increase in visibility allows the management to understand, modify the framework of processes, and track the outcome. Competitive Advantage Companies have a competitive edge over one another with an increase in service and product innovation by implementing business processes that may help to reduce costs without compromising on production. Techniques Process Flow Charts: Represents a sequence of activities but does not elaborate or break down on each of the business activities. Data Flow Diagrams: Organizes data in its raw form, illustrating the flow of information in-between places. Business Process Model and Notation (BPMN): Standard or graphical set objects that are used to illustrate the business process and interpret the links between the objects. Steps to Business Process Modeling Communication and inform the company of a business process model in the making Establish a business process office Define the company’s value-added chain Link cooperative strategy to the business processes Set objectives for the business processes Draw out the AS-IS processes Evaluate and identify the processes Look into the potential of the business with the business process model and it’s set objectives Implement and remain consistent with the new business process mode Update the process constantly to achieve the best results Conclusion Business Process Model may seem like a lengthy framework for your company, but it might as well be a necessity in the near future. It is best to establish one now and attain the most out of the benefits for your management and company to get used to the processes and the way they are tackled so your organization is met with inevitable prosperity. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Steps for Developing an Internal Communication Strategy
Steps for Developing an Internal Communication Strategy
60% of businesses do not have any type of long-term vision for their internal communications plan. For a strategy that has such a huge impact on company culture, this is incredibly haphazard. Internal comms dictate how employees receive information from management, peers, and high-level executives. Onboarding new employeees? Starting a painful round of layoffs? Making big brand changes? Employees deserve to hear it from their leadership first. When coming up with an internal communication strategy, remember that real human beings are the ones powering a corporate machine. How those humans receive information impacts how they feel about the company. What does that mean? Communications impact what kind of work they do, and how well they do it. The Benefits of an Internal Communication Strategy Effective communications help retain revenue. Experts suggest that team members spend up to two hours a day looking for information, gossiping, or worrying. Every employee possesses strengths and weaknesses, especially when it comes to focusing. But this hinders business goals and personal productivity at an unprecedented level. All these behaviors indicate that time is being lost because employees don't know where to look for information. Sometimes, they rely on this information to do their job. Sometimes, this information helps alleviate worry. Are they going to be the next person laid off? When employees feel like communication goals are being met, their productivity is elevated by up to 25 percent. Because they're saving time by not seeking out information that isn't being given to them, and because they can focus on their work, employees actually give more. Communication best practices include transparency, consistency, and brevity. Your internal communication efforts will land best with employees when you focus on these three traits. Don't Communicate, Overcommunicate Employees who feel like they're being kept in the dark are more common these days. This is a result of the fact that they're living in the social media age. It can feel challenging to connect with millennial or Gen Z employees. Rather than pandering to them with cute gifs or chipper messaging, meet them with honesty. At every turn, they're confronted with the latest Twitter hashtag or New York Times headline. By providing an atmosphere of transparency, you'll build company loyalty. This will promote employee engagement, too. Only 15% of employees are currently pleased with how internal communications are handled. Employees who aren't satisfied won't come to management with their problems. This results in more conflict, productivity loss, and employee loss if they feel like their concerns aren't being heard. The mark of successful internal communications is the existence of a two-way street. When do employees hear from the CEO? Is it only a canned message when rounds of layoffs are happening? Do they even know what she looks like? If employees consistently receive information from higher-ups and return employee communication is welcomed, they'll feel comfortable bringing problems and ideas to the table. Brainstorming an Internal Communication Strategy It's time to embrace honesty when it comes to effective internal communications. strategy. What employee feedback have you received? Those exact terms may not have been used. Think about all the ways people express communication dissatisfaction. "I do not remember seeing that in an email." "I cannot find that anywhere." "What is the rule on XYZ?" "I have no idea what is going on." "I am not sure, ask XYZ." Of course, these could be excuses or indicators of other issues. But at the core, the deficiency is communication with employees. When you've got a list of complaints ... or even better if you have access to a complaint box, start identifying the problems these complaints stem from. These complaints point to how this strategy is currently impacting customer culture. There is no such thing as a no-impact approach to communication. If a strategy exists, it has an impact. If no strategy exists, that has an impact! It's also worthwhile to collaborate with internal communications teams. What trends are they seeing? What concerns do they have? With their finger constantly on the company pulse, they'll offer some great insights. Creating a New Strategy Consider your target audiences. That's a marketing mantra that everyone knows. If you're trying to reach wealthy, elderly men in the market for diamonds, a witty TikTok probably isn't the best way to do it. The same thing goes for your work 'audiences'. Are you trying to talk to mid-level managers, and what does that demographic look like? Or are you trying to amp up your onboarding communications? What about conversing with key stakeholders? Let's say your goals are broad. You want to spend 2021 revamping the way your company talks to each employee. You need to start with a method for top-down communication. If the CEO is sitting on a distant throne, there's no personal connection. If your company is a sprawling corporate entity, new employees might not even know the CEO's name. Top-down communication is usually reserved for new strategies, changes, or initiatives that affect the entire company equally. Change announcements and onboarding communications can also be categorized as top-down. Choosing a Communication Channel What communication channels should be used to do this? It depends on the tone you're going for. Face-to-face communication Printed handouts Videos Emails Instant messaging Regular standups and meetings Many businesses learned a lot about communication, internally and externally, in 2020. Now's the time to apply all that knowledge to a new year. If it's safe for employees to come back to the office, face-to-face interactions can't be replaced. Use this method when tone means everything, when you may have a difficult conversation, or when you're trying to initiate big changes. Of course, all face-to-face conversation doesn't have to be particularly scary. It's also more efficient. And if you're not capable of bringing employees back to the office, Zoom meetings can help duplicate the experience. If there are details that must be memorized, such as event dates, times, and places, handouts are great. They can be easily referenced or pinned above someone's desk. Videos are fast becoming a popular top-down communication tool. It's like receiving a casual FaceTime from a friend and can cultivate familiarity. If you're trying to tell a story or build a personal connection with a high-level executive communicating to the entire company, video is the appropriate tool. Email isn't obsolete yet, which means this tool should be used to cover minute strategy details. Avoid the temptation to Reply All, and you'll likely succeed. 2020 taught us the value of remote messaging tools. Slack, Skype, Discord - shooting off a quick message clarifies details fast. It's less time-consuming than an email, and also helps build camaraderie. When surveyed, employees stated that they preferred regular small meetings with their manager. No one feels seen in huge company-wide meetings, and it's hard to cover all the questions that might crop up. Moving Forward Here are the primary steps thus far. 1. Conduct an audit of your current internal communications systems 2. Identify problems by listening to complaints 3. Identify the best comms channels to tackle gaps with Once you've done all that, what next? You need to establish clear expectations. 65% of employees say that internal information provided by the company isn't comprehensive enough. That sort of problem can hobble your new strategy before it actually launches. Whether you're trying to set individual New Year's resolutions or help transform your company, the principle of SMART goals is still the same. S stands for specific—there should be an overabundance of clarity on what you're trying to achieve M means measurable, so embrace numbers A equals attainable, so don't veer outside the company's budget or personnel resources R stands for relevant, which means that just because a tool is glossy, doesn't mean it relates to your company's mission T stands for time, which you need to be conscious of if you want to make 2021 your best year yet Who's in Charge? Once you set SMART employee communication strategy goals, it's time to assign responsibility. You can have a world-class strategy in the works, but it will likely fail if it isn't placed in motion. This will also help you navigate the communication process. There's nothing more demoralizing than doing work and seeing it have no impact. Build respect and get approval Democratize the strategy Improvise, adapt, overcome The most senior members of your company should review the plan. Then, they can promote it to the team. This is a great chance to initiate that top-down communication! Once it's been introduced to the company at large, all eyes are on your new strategy. Will the company pull through and make big changes? Or is this just another case of big talk and no action? After the initial announcement has been made, mid-level managers come in. Think of them as customer service representatives! They'll be your boots on the ground, implementing new ways of communicating directly with their teams. Be wary at this step, though. After the initial thrill of execution, this is the ground where great strategies go to die. You'll need to keep a finger on the patient's pulse. To learn even more about improving the employee experience and increasing your competitive advantage while providing a fast return on investment, download our ebook now. Download now Reviewing Performance Metrics How will you know if your new strategy is working? Metrics. There are a few great options to measure how employees are engaging with these tactics. Companies have reported $37 billion in losses due to employees suffering from poor communication or misunderstandings. The stakes are high, so here's how to ensure that you're nailing it. Compare productivity and profits Check employee referral numbers Employee engagement Turnover rate Safety incidents Measure engagement and interest In some ways, gauging internal interest is no different than a marketing campaign. You'll need to treat it just like that and live by the numbers. When miscommunication errors drop, positive numbers should go up. Productivity and profits should increase because hours are no longer wasted looking for information that isn't there. And when employees are working in a transparent, high-energy environment, they're excited to be there. That means they're reaching out to their networks and encouraging them to come work there. If you're actively hiring, referral rates should rise when compared to what they were in previous numbers. On this note, turnover and safety incidents should also drop. One of the best ways to track employee engagement, though, is to look at the numbers. Especially if you have your own employees-only social networks, you can see what's happening. What emails and posts are being opened? Are posts being liked, commented on, or clicked on? If an employees-only network is new, you won't have old numbers to compare to. That's okay! Compare it to the total number of employees in each team, or at the entire company. With the right tools, it isn't hard. When in Doubt, Ask Isn't that what you tell new employees during the first days of onboarding? That's savvy advice no matter how long you've been with the company. Honesty is the cornerstone of communication, and it should always be a two-way street. So what does that mean? Ask employees about new initiatives. When you first asked for complaints, what changes did they hope to see? Is the company's new approach what they wanted, or is it just more frustration heaped on them? The act of listening will help you course-correct better than any numbers will. This guide was designed to help you navigate through those difficult tasks and help determine the right software for your organization, download our ebook now. Download now Crafting a World-Class Strategy Whether you're an engineer, a graphic designer, or a content marketer, communication is everything. It's how we make sense of the world, translate it to our work product, and share it with our colleagues and a broader audience. Everyone has to communicate. So taking on the act of creating an internal communication strategy, something that shapes every facet of someone's career, can be incredibly daunting. Don't be intimidated. Instead, reach out and request a demo today to learn how we can identify problems in your organization and fix them. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
12 Employee Feedback Tools to Enhance Employee Experience
12 Employee Feedback Tools to Enhance Employee Experience
Employees are the pulse of the organization. They can make or break the working landscape. Hence, continuous employee feedback is the best way to track employee progress and improve them on time. Such feedback will help the team and the entire organization performs better. One employee feedback is a survival guide for another. Every employer wants their employees to be satisfied and content. But due to the rapidly changing dynamics, it becomes difficult to maintain consistency in the feedback process. It's an obligation on the management team to conduct timely employee health-check and understand what their employees feel about their organization. So how do HR managers identify what their employees feel? With the right survey questions and the right employee feedback tool. Does Your Work Style Align With Your Zodiac Sign? Take our workplace Zodiac quiz to find out! ♉♊♌♍♐ Start the Quiz To keep up with the many challenges an organization faces daily, companies are now resorting to frequent employee experience surveys. It'll help re-examine the existing processes and focus on enhancing their company culture. In today's time, hiring top talent is difficult when they have plenty of options before you. Most of them prefer being a part of a company where employees are given equal opportunity and treated fairly and justly. Why conduct an employee experience survey? An employee experience survey reveals how comfortable employees feel being a part of your organization. It speaks about the overall employee association and the various interactions during their tenure with the company. By conducting an employee experience survey, organizations can determine the factors contributing to satisfying employee experience and what factors they miss. Employee experience survey has great importance in measuring organizational imbalances. They show you the loopholes and point at people responsible for such lag in the process. Why invest in company culture? It's not easy to hire or retain top talents. Many candidates prepare to join or stay with an organization with higher cultural values. While money or top clients is the deciding factor, many candidates lookout for the kind of people they share space with and the cultural difference. To create a decent company culture, the company should invest in employee happiness and engagement. Management should focus on engaging employees at all levels and ensure every employee is satisfied working for their company. You've to create a home-away-from-home feeling. How to track employee feedback To ease employee experience, companies should understand their employees first. Identify how satisfied, content, challenged and committed your employees are. Then work on a system for soliciting feedback and track issues and improvement over time. With this information's help, the leadership team can identify concerns, make amendments, and improve the employee experience. How employee feedback can help your company Timely feedback from employees will help you understand their concerns and resolve issues instantly. It will keep employees and management on the same page as to what is happening in the company, organizational updates, etc. Employees can share feedback on any matter through public or private chat, photo sharing etc. Employees feel valued and respectful that their feedback is being heard and acted upon. You can work on real data derived from the feedback rather than assuming or depending on gut feeling. The collected response can be formulated into reports and shared with the management as actionable insights. To ace up your employee experience program, and to start collecting feedback from your employees instantly, we've collected a list of employee experience tools. LIKE.TG Workmates is an online engagement platform that helps managers keep track of their teams' performance and improve their efficiency. You can ask your employees to share how they feel, respond to surveys and scrutinize survey results. The platform helps in employee engagement, streamlining onboarding processes, conducting employee recognition programs, etc. Pros Great reporting dashboards metrics Quick and easy to survey employees You can expand the areas in which you need feedback. SoGoEX SoGoEX is a powerful online employee experience survey tool that instantly helps you gather and analyze employee data to improve workplace culture. It provides end-to-end employee experience management from day one and gathers quality data at every touchpoint in the employee journey. With SoGoEX, you can identify the gaps, provide regular feedback, increase engagement levels, and enhance productivity. If you are uncertain of what to ask your employees, you can pick a template from the library of resources. Pros: Easy, intuitive, and flexible user interface Smart, secure, and anonymous survey Real-time reports on different trends in employee behavior 15Five 15Five is a continuous employee improvement management tool that prioritizes the organization's most important aspect – people. The idea behind 15Five is employees giving feedback in 15 minutes, and the employer responding in five minutes. With 15Five, you can uncover your employee's challenges and make better decisions to drive productivity and growth. You can share employee's feedback with others in the organization such as senior-level management who would like to see and act. Pros The interface is easy to use and set up. You can tag people and give shout-outs. User-friendly performance review TinyPulse TinyPulse is for managers who care for their employees. It's an online engagement tool that gets you real-time feedback from employees. You can schedule one survey per week to a team of 10 to 100,000 employees and include NPS, open-ended, or yes or no question types. With TinyPulse, you can find the root cause of the issue, take on critical feedback anytime, and keep conversations anonymous. Also, managers can identify top performers through data and insights, send cheers and gift cards. Pros Helps identify current issues through anonymous surveys Increase team rapport by showing support to team members Easy to send a survey to a large batch of employees Kazoo Kazoo online employee engagement platform will keep employees engaged and improve employee experience with features like performance management, recognition, and rewards, all in one platform. It brings employees and people team to come together and strengthen the culture. With Kazoo, you can embrace workforce development, give your employees a voice, and create an employee-centric culture. Its simple and straightforward dashboard lets you track employee activities in a go, like who is doing well and who needs support. Pros Quick customization of colors and fonts Easy to recognize employees, reward them, earn rewards, and assign points to them Performance management, rewards, and recognition are all in one system. Energage Energage helps companies collect, analyze, and intensity the voice of their employees. The four-pronged integrated solutions help companies recruit and retain the best talents. The tool can be used to collect feedback, communicate with employees, maintain employer branding, and give regular coaching to your employees. After initiating conversations, you can follow up with your employees based on communication and align employees' needs to the company. Pros Straightforward to set-up by location and department A robust dashboard that can be drill down to minute details Easy to access and integrate with external analysis tools Reflektive Reflektive software helps you build a high-yielding employee culture with performance data, employee engagement, and accurate analysis. It means it allows people teams to share goals and OKRS, track progress, and detect early issues. Managers can create team and individual goals and align the organizational matrix to each goal. Using feedback, check-ins, and 1:1s to track performance, you can discuss employees' improvement areas, leading to organizational growth and improvements. Pros The interface is clean, modern and intuitive. Helps provide feedback to other team members Easy to send quick reminders to employees who haven't completed their reviews 7Geese 7Geese is an employee-first tool that helps HR teams with OKR goal management, performance reviews, and set career goals for employees. Align easy goals with strategic objectives from the bottom to top approach. Managers can get real-time updates on employees' performance and work together to overcome roadblocks. Its flexible and customizable tracking mechanism gives you transparency in data and compliments your company processes. Pros Easy to maintain and balance OKR's OKR process is easy, dynamic and functional Easy to navigate and implement features without any training Emplify Emplify is an employment improvement platform that allows managers to set assessments for employees, offer timely coaching to them, and guide top-level executives and senior-level teams with a further course of action. Employees can share feedback without hesitation and worry. People Insights Expert will help dissect the data and align individual goals to organizational goals keeping senior executives in the loop. It also coaches and trains frontline managers to assist and guide people in their team. Pros Easy breakdown of categories for employee engagement Data can be drilled down into many forms to focus on issues. User-friendly People Insight Consultants for any help needed Motivosity Motivosity is a modern-day platform that combines four integrated products to address various aspects of job satisfaction into one platform. It approaches employees in four parts: connect, recognize, lead, and listen. With Motivosity, you can help team members connect, appreciate employees in public, train managers to grow into leaders, and listen to employee sentiments leading to a motivated and engaged workforce. Pros Send appreciation to employees across the organization. Multiple ways to recognize and incentivize people Motto bucks can be encashed at your convenience. Peakon Peakon is an employee data platform that provides actionable insights to transform your business. These data help managers segment employee data into various demographics and show appealing real-time trends. The team across geographies can connect through Peakon. It also helps in improving productivity, manage business performance, and employee retention from onboarding to exit. You can give feedback to upcoming managers and train them to become future leaders. Pros Ability to handle feedback anonymously Excellent support team Easy to implement within the organization Culture Amp Culture Amp provides employees with feedback under one roof. Its three-layer interconnected approach – engagement, performance, and retention takes employee experience to the next level. Through machine learning algorithms, you can combine the employee's past and present data and retain the best talent. You can also create training modules based on the top-performing employee lifecycle and set the right examples across the team. What more, you can segment data to evaluate employee's performance and document all the feedback and conversation for easy future references. Pros User-friendly and easy to navigate interface Easy to segregate data based on department, location, tenure, etc. Easy upload of CSV. Files to upload emails of users to send surveys Conclusion: Employee feedback plays an important role in employee experience. It helps in reducing employee attrition and improves employee satisfaction. Employee experience is related to many factors like work environment, motivation, satisfaction, and productivity. When employees feel happy, safe, and motivated at the workplace, employee experience rises suddenly. It's a continuous effort and not a one-time activity. Hence, you need to continuously nurture your employees to get full marks on employee experience. Using employee experience tools, you can listen to your employees and work on feedback more sophisticatedly than before. Although these tools will make your work easier, all your hard work will turn futile if you do not have a human connection with your people. Remember, it's always people that connect and relate to people. So, pick the best one from the options outlined above. About the author: Rose Moore. Strategic HR generalist professional with expertise in HR Operations, Compensation Benefits, Business Partnering, Labor Laws, Talent Acquisition, and Development Activities. A voracious reader, you will almost always find me reading or digging information on the latest trends, collating articles on trending software and solutions, reading the why’s and how’s of a phenomenon. LinkedIn:https://www.linkedin.com/in/rose-moore/ Twitter:https://twitter.com/Moi_rose_moore HR Mistakes Impact Your Entire Organizaion Lear how to avoid the 12 most common mistakes with our free ebook Download Now hbspt.cta.load(549864, '728c69f5-dcbd-411d-845d-945a82deaa2e', {"useNewLoader":"true","region":"na1"}); if(checkPopupCookie("popupcookie-wm","close-wm-popup")) { setCookie('popupcookie-wm', 'close-wm-popup', "10"); }; $('#close-homepage-popup').click(function () { $('.homepage-popup').fadeOut() $('.homepage-mobile-overlay').fadeOut(); }); $('.homepage-mobile-overlay').click(function (e) { $('.homepage-mobile-overlay').fadeOut(); $('.homepage-popup').fadeOut(); }); $('.btn.btn--orange-action').click(function (e) { setCookie('popupcookie-hrc', 'close-hrc-popup', "10"); $('.homepage-mobile-overlay').fadeOut(); $('.homepage-popup').fadeOut(); });
12 Tips on Creating Your Own Intranet Communications Plan
12 Tips on Creating Your Own Intranet Communications Plan
Internal communication is a crucial aspect of teamwork. That’s why every business manager should have a well-defined internal communication strategy that can propel the company towards success and enhance teamwork in various work conditions. What does an intranet communication plan mean? To deliver cutting-edge customer service, your company’s internal communication structure must incorporate every employee. Furthermore, the communication must be smooth, effective, and passed on promptly. The best way to achieve this is to have a comprehensive internal communication guide that keeps workers updated on the company goals and initiatives. The guide must direct on the mission, timelines, implementers, and measures the progress as discussed in the 12 tips on creating your own intranet communications plan below. Shirley GarciaAuditing and Operations Administrator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “I can’t say this enough: Without LIKE.TG, we could not have communicated important project information or demonstrated that we could take on an increased workload. We now provide real-time workforce statistics and productivity reports that have helped us win more projects.” Know your current internal communication status Before you start working out on the 12 tips on creating your intranet communications channels, search out, and establish if your company has any communication strategiesengaging remote teamsthat are working. Build on what you have or start from scratch. It is important to engage your key stakeholders in a brainstorming session to know where to start. Establish who will be responsible, what kind of effective communication they need, and how the information will be disseminated. You can engage your employees in focus group discussions and you will likely get important outcomes. Understand what communication tools are at your disposal Knowing the tools you have will help you when setting up your business goals because you will know who shall use them, how they shall be used, and when they shall be used. HRassignment helpexperts say that you will know if you need to buy one if the one you already have does not have every required feature or functionality. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now You may ask yourself questions like: Is every worker able to use the tool? Can the workers express themselves freely using the tool? Can it handle the quantity of information that needs to be disseminated? Is the tool friendly to running surveys or polling? Write down your goals Before you look into the team member’s needs, first look into what the business needs and, more specifically, why the business needs it. When the business becomes sustainable, the workers shall be sustainable. Next, look into what the workers need to communicate effectively. Ensure your goals are measurable, effective, and relatable to each worker. To get better results, have a definition of who your workers are and who are the influencers within your workforce. Tackle the business challenge first Your business goals must be addressed first before building your internal communications strategy. It is important to look into yourbusiness process modelingstrategies to determine if they are working or not. Engage your team members in a high-level business goals building plan and have a solid and workable plan. During your high-level key holders meeting, ensure the 12 tips on creating your own intranet communications plan is your central guide. Address business issues like how good your customer service is, how effective is the HR as well as the marketing departments. Breakdown your teams into audiences Next, separate your team members into separate groups depending on how they consume information. Employee engagement audiences are different from key stakeholders. Team audiences are the consumers of information, while key stakeholders are those that influence the expected results. To achieve successful internal communications, look into the mindset of each audience in terms of their work. For example, the sales team has a selling mindset, while the accounting team has a balance sheet mindset.You need to keep the work profiles in mind before laying out the pointers. Build your communication points Next, build your internal communication strategy points that you want to disseminate to your audience list. It is relevant to stick to fewer points that can be easily consumed by the intended audiences. For each point, build several sub-points to support your main points. You can build your points by asking yourself questions like what, why, where, when, how, and who. Additionally, remember to have your points as simple as possible for a successful internal communication strategy. Sometimes it works better when you send your communication when least expected. Be relevant Your hard work in building strong communication points could go to waste if you are not relevant in your communication. Having communication points is different from having the right information. To build relevant internal communications, look into the need of every audience, and let the communication inspiring. Remember to use a professional tone and do not let the workers feel like you are commanding them or pushing them too hard. The information must be informative as well as clear and engaging. Strategize for creating intranet communications plan At this level, draw the strategy you will use in communicating your business goals as well as the most effective communications channels. If you pass on the message wrongly, your team members will not connect well with your messages and you might find it difficult to build trust both internally and externally. Your communication channel of choice must be able to deliver your intended message perfectly. Different channels can be used for different audiences like social media, video, chats, paper, emails, virtual meetings, and physical meetings. Have measurable progress For best outcomes, design ways to help you understand how your employees feel about your effective communication strategy of choice. The bottom line is; you must be ready to adapt to a new strategy if the one in place is not working. You can know through active employee engagement in submitting feedback. Once in a while, send five-minute surveys online and let the employees send their feedback. You can also allow employees to write and submit which points they feel should be improved on or removed. Your internal communication strategies must be embraceable by the whole team at the individual and corporate level. Set timelines for each level of communication After settling on the most effective communications strategy for your business goals, set timelines on how the 12 tips on creating your intranet communications plan shall be communicated step by step progressively. You may have twelve months dived into three-month sections and which set of points shall be communicated in each. To kill monotony, you can adjust your communication channels keeping in mind the best channel applicable to each group. Be consistent Consistency brings perfection. Without overdoing, have a consistent flow of information until your business goals stick into the mind of every worker. Apart from emails and social media communication, create internal monthly magazines or three-month periodicals and let the employees contribute to the columns. The good thing with magazines is that the employees can keep perusing through whenever they have free time. It can even be more captivating if the internal magazines contain pictorials of the workers while on duty. Create a follow-up strategy Your workers must not be consumers of your internal communication strategies only. After they receive information, there should be channels of feedback. The follow-up strategy should be open and periodical to give ample time for the workers to digest the information they receive first. If you allow instant feedback, you will likely receive negative feedback all the time because there was no time to digest the information. During follow-ups, alert your workers about a week earlier so that they prepare psychologically and be ready to give their best and sincere feedback. Conclusion Evaluating a communication plan is an evolving process that will continuously grow as the organization progresses. Each strategic objective affects the methodologies which you adopt and will determine the performance of your company. Note, the purpose of internal communication is not merely to exchange content. Internal communication must also captivate, encourage, and energize as much as possible. Author Bio: Ashley Simmons is a professional journalist, editor andcollege paper writer. She has been working in a newspaper in Salt Lake City for four years and has assignments from leading onlineessay paperwebsites. She has expertise in writingcustom essay papersand covers various subjects with great ease and delivers high-quality work, which has made her popular in the writing circle.
5 Best Practices for Your Internal Communications Strategy
5 Best Practices for Your Internal Communications Strategy
You can promote optimal daily operations with an effective internal communication strategy. Most companies have best practices for communicating with customers and partners. Companies even create policies for communicating with new employees. However, it’s important to maintain the same level of planning when communicating with existing staff members. It’s also essential to provide tools that help employees communicating with each other. Effective internal communication is not nice to do—it’s a must. It improves employee engagement. Effective communication also helps to align employee ideals with company goals. Revamping internal communications is a considerable undertaking. However, it’s more than worth the effort for the positive results. For five best practices for your internal communication strategy, keep reading. 1. Understand the Current Internal Communication Strategy Some organizations already have established internal communications policies. In this case, your existing systems are a good place to start with revamping your practices. You’ll need to begin by rethinking your internal communication processes. For this best-practice, you’ll need to conduct a detailed introspection. However, some organizations do not have an official internal corporate communications policy. In this instance, you can move on to identifying unique metrics. These metrics will quantify internal communication success for your organization—more on that in a moment. If you have existing policies in place, you’ll need to examine your current strategies. For example, you’d need to assess the strengths and weaknesses of your internal communications policy. You’d also need to figure out who’s involved with the planning of internal communications. More importantly, you’ll need to figure out how to improve your existing processes. 2. Identify Key Metrics Most likely, your organization uses key performance indicators (KPIs) for processes such as sales. You might also use them to measure customer service. However, you can also use KPIs to analyze your internal communication strategy. To begin, you’ll need to choose core metrics. These metrics will show you what parts of your strategies work—and what doesn’t. For example, your company might measure success based on how many employees use your intranet. This metric will also provide insight into how employees use company tools. It will also help you to determine if you’re reaching employees. You may also measure employee social media shares. Alternatively, you might keep track of how many employees read internal content. Metrics allow you to dissect your corporate communications strategies. They help you to learn what areas need more attention. 3. Choose Tangible Goals It’s important to establish realistic goals for your organization. Reasonable goals can help you to assess obstacles. They can help you figure out the challenges of deploying a new strategy. Realistic goals can also help you to work more efficiently toward updating your policies. Your internal communications metrics can help in this regard. These benchmarks can help you to figure out where you can make immediate improvements. As for your goals, you may want to know what improved internal communication can do for your firm. You may also want to know how quickly you can achieve new goals. 4. Identify the Stakeholders When publishing internal communications, it’s vital to know your audience. Marketers, for example, learn intimate details about their ideal consumer. In the same way, it’s important to understand your employees. By doing so, you can figure out what messages you need to communicate to select staff members. Many organizations mistakenly think that all employees need to receive all messages. They believe that this policy promotes transparency. Employees need to have current information about your firm. However, it’s better to segment your internal corporate communications. By segmenting internal messages, you can ensure that important messages don’t get lost in a sea of information. You can also prevent employees from suffering from information overload. Shirley GarciaAuditing and Operations Administrator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “I can’t say this enough: Without LIKE.TG, we could not have communicated important project information or demonstrated that we could take on an increased workload. We now provide real-time workforce statistics and productivity reports that have helped us win more projects.” 5. Pinpoint Internal Communication Tools It’s essential to identify the channels that you use to publish content. It’s also important to consider the internal tools that you use to share company information. Some messages are better suited for certain channels. For example, you might publish a positive company announcement on an open platform such as Twitter. You might post job openings on LinkedIn. Meanwhile, you might limit propriety information to the company newsletter. It’s also helpful to consider your communications tools. For instance, team tools such as LIKE.TG Workmates help you share important information with staff members. It also allows enterprises to stay focused on employee engagement and company culture. Finalize Your Internal Communication Plan It’s also important to formalize the approval process for communication in the workplace. By doing so, you can avoid needless errors. For example, you can ensure that you don’t accidentally promote closed comments from internal forums. Alternatively, you can make sure that you don’t send the wrong information to the wrong staff member segment. To develop an approval process, you need to figure out who’s in charge of your internal communication strategy. Typically, this is the person or group that writes messages to the team. However, you’ll also want to consider the best stakeholders who can contribute to the approval process. You might also consider hiring an employee engagement manager. However, most companies usually put their marketing department in charge of this task. Marketing professionals are generally the most skilled at creating content. For this reason, members of the marketing department are typically the most qualified for the role. They’re also well-qualified to convey the desired company voice, brand, and image. More than likely, your marketing team is also well-versed in navigating your existing content library. For this reason, it’s easy for them to locate relevant content. Marketing professionals are also skilled at pointing staff members to industry-specific resources. What’s more, they can ensure that the information is timely and relevant. For marketers, this kind of ability comes naturally. To learn more about Workmates features, download our ebook now. Download now Promote Success With Improved Internal Communication Now you know more about the best practices for your internal communication strategy. An effective communication strategy will ensure that employees feel as though their opinions have a voice. In turn, your staff members will feel more engaged. Effective internal communications will make employees feel educated, informed, and inspired. More importantly, however, it promotes optimal performance. LIKE.TG’s Workmates platform is a powerful internal communication tool that can promote employee engagement. Contact LIKE.TG today to schedule a free consultation or request a demo. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Build Success in the Workplace Using the Employee Engagement Lifecycle
Build Success in the Workplace Using the Employee Engagement Lifecycle
Employees are the pulse of any organization. The more engaged the employees, the more productive they are. In turn, engaged employees drive a strong customer experience. But, it is also an inevitable facet of organizations that employees will come and go over time. Growth may lead to new hires, or employees may make decisions to change jobs. Companies need to be assessing employees in all stages of their tenure and determining the level of engagement. By strategizing, you can make the most out of each stage of the employee engagement lifecycle, from those not yet hired to those departing. The commitment of the employees to the company and its goals impact the company's overall success. What Is the Employee Engagement Lifecycle? Every employee will have a beginning and an end with your company. The employee engagement lifecycle looks at employment as a cyclical process. Even exiting employees can have an impact on potential future employees. The employee engagement lifecycle journey covers six stages: attraction, recruitment, onboarding, development, retention, and separation. At no point in the lifecycle can you sit back and stop engaging with your employees. All stages are critical to the overall employee - and thereby, the company - experience. An excellent recruitment strategy with high turnover, for example, shows weaknesses in retention. The company should focus on bolstering the retention stage. The employee experience is an overall mindset. It is not a start-and-stop program when issues arise. Many organizations do not have a good pulse on their employee engagement levels and thus are missing out on providing the employees with reasons to stay. To learn even more about improving the employee experience and increasing your competitive advantage while providing a fast return on investment, download our ebook now. Download now Why Does the Employee Engagement Lifecycle Matter? Engaged employees are critical to remaining competitive in today's market. Not only do you need to attract top talent, but the best employees will drive your company. You will have better products, services, customer interactions, growth, and profitability. Some employees choose to stay with a company for things like work-life balance, challenging work, company goals, or wellness benefits. But there are other reasons an employee will stay with a company, even when presented with a better offer. The employee must feel: Engaged and connected with the company Empowered to succeed That the company is invested in their well-being Respected for their contributions That they receive personal treatment The advantages of employee engagement are significant. You should have a strategic, comprehensive approach for engagement in each stage in the lifecycle. Think about your overall company culture and what that engagement looks like within your organization. Christopher BaggottChief Executive Officer of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Build Success into Each Stage Your goals should be to turn your employees into advocates. Not only will employee advocacy promote your brand, but this will help attract new employees or lead to employee referrals. Even departing employees can be advocates if they leave on good terms. Understanding and developing strategies for each stage will strengthen your employee engagement. Over time, you can measure your efforts and adjust accordingly. You can use your metrics and engagement data as insights into the success of your strategies. This becomes meaningful intelligence at the department and individual manager level. It will help you to recognize the contributions of employees to the business. Attraction Stage Often, potential employees begin to review your company before you even know they exist. They may start on sites like LinkedIn and Glassdoor, trying to get a feel for your company. At this point, potential employees are evaluating your reputation and values, trying to determine if they would be a good fit before applying. Employee referrals are an invaluable source for quality candidates. You will often have reduced hiring time and a better conversion rate. It shows the engagement of your current employees that they want to participate in the company's growth. Companies that don't attract great people will fail to compete in the marketplace. Attracting the right talent is crucial to growth. You want the first impression to be favorable and honest. Strategies: Focus on employer branding or addressing the desires of potential candidates. Think about what you are projecting across all platforms. This includes the careers page on your website and social media attraction. Measuring Success: How many employee referrals do you receive? What are the impressions or other metrics on job postings? How many applicants do you receive, and are they high-quality candidates? Recruitment Stage The next step of the candidate experience for that potential employee is to apply. At this point, the candidate wants to connect with you and feel that the connection is authentic. Successful recruitment is vital to a company's success. You are determining the future needs of the company and finding the right candidate for that role. A quality pool of applicants is critical to finding the right person for the job. The time spent during the recruitment and interview process should focus on getting to know the candidate. Also, you want to allow the candidate to learn more about the company. Keep the dialogue open during the recruitment process. Part of recruitment also involves knowing when to walk away. A candidate that started out well may later raise some red flags. You may also determine that the employee will not be a good fit for the company culture or has demands that you cannot meet. Ultimately, a candidate's decision to accept an offer will be based on the value proposition you provide. This may be different from candidate to candidate, so you will want to learn as much as possible during the interviews. One candidate may be looking for money, while another may focus on company culture. Strategies: Personalize the process as much as possible. Keep the communication open and communicate with candidates throughout the process. Ensure that hiring staff is trained in identifying what the candidate desires from an entire so that the value proposition is clear. Measuring Success: What are the results of a new hire survey? How many job offers has the company made versus the number accepted? What is the average length of time to fill roles? Onboarding Stage Onboarding is more than checking boxes on new hire checklists and filling out paperwork. You need to connect your new hire to other employees. It is important to begin immersing the employee in company culture. Onboarding is about creating an engaging first employee experience with the company. This begins with pre-boarding or the tasks that take place before the employee's first day. You also want to create a positive first impression with new hire orientation. Those first few days do not have to be dry and dull. You can jump right into the new employee's role and meaningful work by having a smooth onboarding process. 69% of employees are more likely to stay with a company for three years if they experienced great onboarding. To be effective in onboarding, you want the new hire to feel valued as soon as possible. Time should be spent understanding the role, which will result in increased engagement going forward. Give your new employees plenty of opportunities to connect with their teams. Whether through group gatherings or chat tools, you want to make the new employee feel welcome. Strategies: Give hires self-service tools, such as documentation, tasks, and workflows. This saves time and increases productivity. Have a plan in place for the first 30, 60, and 90 days with a visual timeline. Measuring Success: What are the results of onboarding surveys? Are new employees successfully completing onboarding goals? What is the feedback of the employee's manager in the first year? Development Stage Engaged employees are 44% more productive than workers who merely feel satisfied. Part of that productivity is driven by employees that learn and grow in their roles. Employees want to feel that they are benefitting both personally and professionally, beyond just a salary. People learn in different ways. You will want to provide various opportunities for learning, including: Fostering connection to let employees learn from each other Allowing people to "learn by doing," if they are comfortable with that Using experienced staff as formal mentors to teach less experienced staff Offering independent learning and upskilling opportunities Letting employees learn at their own pace Learning drives innovation, and you may be surprised at what employees can come up with on their own. You can also encourage employees to create their own career paths. Managers should get to know employees on a personal level. They should encourage and coach them according to their goals. Conversations should focus on development, performance, and growth. Strategies: Use gamification, or learning through play, to increase interest in learning. Get feedback from employees on their career goals. Provide regular interactions with managers to encourage ongoing conversations about professional development. Measuring Success: What is the frequency and quality of one-on-one meetings? What development opportunities are completed by employees? What are the stats of any gamification provided? Retention Stage Beyond the initial stages of an employee's career, retention happens when the employee is committed. Employees do not want to be taken for granted. They want to know that their work is seen and valued. Through meetings, kudos, or other recognition, the message should be clear and consistent. Thank the employees for their work. Let them know that you appreciate them. You can increase the visibility of employee contributions. This promotes collaboration and encourages positive feedback. Employees can then steer themselves towards success. Retention also happens when the employees feel that they have a role in the company's achievements and goals. Provide regular company updates through a newsfeed. An intranet can build that sense of accomplishment. Employees will also stay with a company when they feel connected to their colleagues. Provide and encourage interaction in productive, fun, and meaningful ways. Chat and collaboration tools can help with this. Strategies: Use surveys and polls to get a pulse on employees. Have a system of rewards and recognition for a job well done. Measuring Success: What is the frequency and quality of one-on-one meetings? What are the results of performance reviews and team goals? What is the average employee tenure? Separation Stage The separation process is one last opportunity to engage with employees. It doesn't have to be painful. Instead, it can be a streamlined and professional experience. Happy employees, even happy former employees, are an excellent source for new hire referrals. Maintaining engagement with employees after they leave keeps your company on their minds. This could be as simple as continuing to provide a company newsletter or a quick touch-base on LinkedIn. An often overlooked step is an exit interview. This is a valuable opportunity to learn more about why the employee chose to make a career change. Use an exit interview to get appropriate feedback. Give the employee an opportunity to be frank and honest. You can use the insights to improve overall employee retention going forward. Strategies: Find ways to stay connected with former employees. Give employees a professional farewell experience. Prepare exit interview questions guided by what you hope to learn. Measuring Success: What are the primary reasons for leaving? What is the employee turnover rate? Having the Tools to Support Employee Engagement Interaction with your employees must remain consistent throughout all stages of the employee engagement lifecycle. Less engagement at any stage can have a cascading effect. Each stage presents its own opportunities for the company and managers to engage with employees. But how can the company be equipped to handle the relationships when these moments arise? From recognition to communication to the onboarding experience, you want to have the tools in place to keep your employees engaged and connected. LIKE.TG has products for every aspect of the employee engagement lifecycle. Learn more about our end-to-end solutions by scheduling a demo today. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
The HR Guide to Employee Data Protection
The HR Guide to Employee Data Protection
It's no secret that HR professionals have a wide range of important responsibilities. They're tasked with managing disciplinary and grievance procedures, handling payroll, as well as actively managing and overseeing the company's recruitment and resourcing strategies. However, one of their most important tasks is to protect both company and employee data from a multitude of potential threats, from company negligence to cybersecurity breaches. If they fail to do so, an identity theft lawyer could have a big clean up job on their hands. This article brings you the HR guide to employee data protection and what an HR professional needs to do to comply with data protection laws and compliance regulations. Let's get into it. GDPR: An overview of HR The General Data Protection Regulation (GDPR) is a relatively new EU data privacy regulation that came into effect on May 25, 2018. The reason for its inception is due to the fact that companies are now gathering data at an exponential rate, from both consumer and employee aspects. The more data a company holds, the more likely it is to become the target of hackers and cyber thieves trying to obtain information for nefarious activities such as computer crimes and fraud. When you think about it, HR departments have access to a lot of sensitive employee information, such as their name, social security number, address, date of birth, previous addresses, and so on. It's a virtual gold mine for hackers and cybercriminals. However, the risk doesn't just fall on the shoulders of the employee. Here are some of the ways businesses can suffer from data leaks: A significant loss of reputation Damage to employee trust Damage to customer trust Litigation costs Costs from malware attacks Fines and penalties GDPR aims to protect the employee's personal data by setting out guidelines and regulations that companies must adhere to if they are to remain compliant. Otherwise, they could be liable to face punishment in the form of fines and penalties. What HR needs to do to comply with employee Data Protection There are numerous amounts of information and regulations that HR professionals must keep up with in order to keep up with the new GDPR and employee data protection rules. Here are some of the main tasks HR needs to address: Recognize and prevent cybersecurity attacks. This means choosing the right cloud services that have data protection as a priority. Update and review privacy policies for all staff Always document the reason for the need to process personal information. Making sure employees understand their rights, particularly their right to access, rectify, and erase their own data if they wish Make sure that the only people that have access to personal information are the ones who require it. Adhere to timely document deletion. A company can only hold onto its data for a predetermined amount of time, especially if it is not necessary for business practices. Consider whether the company's employee monitoring is acceptable/necessary (such as email monitoring and CCTV) Common misconceptions of Data Protection The digital landscape is constantly changing, and as we continue to propel forward into an age designed around data and information, it becomes increasingly challenging to keep up with regulations. With that being said, there are still plenty of misconceptions when it comes to employee data protection and GDPR laws. Let's take a look at some of the most common misunderstandings: The company does not have to notify employees when processing their personal data This is somewhat of a gray area and is a difficult one to navigate for HR employees. There are instances where employers do not have to notify employees when processing their data. This is usually when there are valid legal grounds for doing so. However, there are times when it's necessary to notify employees when their personal data is processed, such as when they are added to an employee directory app. The long and short of it is, it depends. The employer can freely monitor employees work Employers are not free to monitor all of their employees' work if it breaches GDPR rules. Things such as email monitoring, CCTV, and other surveillance are considered personal data, and the standard rules apply. GDPR is an EU law and therefore does not apply to the USA GDPR applies to the USA and all other nations. Article 3 clearly states that GDPR applies to companies in the EU/EEA and companies outside of this that track EU/EEA residents' data. Simply put, if you have any employees who reside in these areas, even if they are freelancers, then GDPR applies. Breaches of regulations will automatically result in penalties Breaches of regulations are considered on a case-by-case basis. The penalty for such instances will be decided based upon based on the severity of the breach, the implications on the victims, and the reasons for the breach in the first place. If data was leaked due to the company's negligence, they will likely face fines and penalties as a result. Conclusion Overall, as the employee and consumer information gathering is rapidly increasing in the company’s practices, there should also be definite procedures protecting the sensitive data. The list of HR Professionals’ responsibilities is also growing and nowadays they have to undertake certain actions in order to keep everything in a safe place. We hope that this guide assists you in your security practices. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
What is a Workflow and Why Do You Need It?
What is a Workflow and Why Do You Need It?
Are you still using a paper-based to-do list or project management system? Do you have a hard time staying up-to-date on your employee's work in real-time? Did you know that 85% of employees aren't engaged at work, costing billions of dollars in lost productivity? The experts agree this is due in large part to mismanagement. So, how can you improve your management skills and increase employee engagement? The answer is simple: you need automated workflows. But, what is a workflow? Don't worry if you don't know, as we're here to help you. Keep reading to learn everything you need to know about workflows and how to create them so you can stay competitive in your industry. Who Needs a Workflow Tool? If you have a team working together on any project, you need a workflow process. This allows everyone on your team to know what's expected of them and when. By using an automated workflow management software, you take yourself out of the equation when it comes to micromanaging your team. This gives everyone the autonomy to plan their schedules and ensure their work is done on time for the next person in the workflow process. Project management can be overwhelming and complicated, but when you create streamlined business processes that are followed every time, you create a simplified plan. This allows everyone on your team to see the plan and know when they need to complete their part. So, if you have a team that has problems with task management, then you need to create a workflow. However, you might be asking, what is a workflow? We answer that next. To learn more about Workmates features, download our ebook now. Download now What Is a Workflow? A workflow is a system or series of steps you need to take if you create a product, provide a service, or complete a repeatable task or project. Each time you or your team needs to work on this project or create this product, they need to know exactly what steps to complete and in what order. Your workflow management systems give this to them. It also allows you to duplicate yourself because you will no longer have to guide your team through the creation process. Everyone can see the series of steps required and where you are in the process. Workflow automation is a system you create to outline the process your team needs to follow every time they complete a certain project. For your web developers, this could be a workflow outlining client onboarding for each new project. For your accounting department, this encompasses business or accounting workflow management for both accounts receivable and payable. For your HR team, this can include employee onboarding or employee vacation requests, for example. Every time your company hires a new employee, there are certain forms that need to be filled out and education that needs to be completed. Does everyone on your team know what these are and what they need to do? If not, then you need to create this system for them, so you can stop micromanaging and get back to working on your business instead. So, a workflow is a system or process consisting of the exact steps for each time you work on a project or create a product. Why You Need to Create Automated Processes for Your Business You have a business to run, and you have many items on your to-do list already. And yet, here we are telling you that you need to take the time to make a checklist; it might sound redundant. But it's vital to running an efficient and streamlined company. Don't rely on a list in your head. This does two things: It creates an environment in which you're required to be present and involved in every project It leaves too much room for human error if you forget a step or can't remember if you've done it already and have to go back and check You don't want to risk either one of these scenarios for your business. You want to improve productivity. You want to create a business that allows you to be elsewhere working on your business. This empowers your team to do the work themselves. Let's say you run a managed IT services company. Every month you run certain processes and create reports for each of your clients. You must have a workflow created so everyone knows what needs to be done and where they can help. And for example, let's say your IT firm also offers a service to create new websites or apps for businesses. Creating a website or app is a long process with many steps. So, again, you need a checklist to ensure that nothing is forgotten. This is the basis for what a workflow is, so now let's show why they're important. By having a checklist they follow every time, they never need to wonder if they're doing the right thing or in the right order. Additionally, as other team members come into the project mid-way, everyone can instantly see what's already been completed and where they can help with the next step. How to Create a Workflow A good workflow not only tells your team what to do and when, but it also shows them the exact steps, or best practices, as outlined by senior management. It also helps management to see where the backlog can become a problem or where deficiencies in productivity may lie. That's all well and good; you know that you need to create workflows, but how? We've created a process workflow to help you create them for your own business. 1. Start With the End in Mind The best place to start is to know what your end goal is. This will ensure that at the end of the workflow, you've created the product or delivered the service as desired by the client or customer. So before you start outlining the steps, take the time to clearly define the finished product. 2. Brainstorm the Steps Next, you'll start to brainstorm the necessary steps to get from the beginning of your project to the final deliverable. Then map out each step in order; you can do this using an ideal model knowing that, in reality, it won't always be so neat and tidy. 3. Identify Resources Needed This is where you'll start to look at the details for each step in your brainstorming process. What will you and your team need to complete each step in your workflow? Who will complete each step in your workflow? Resources needed can include more employees if there is a bottleneck, more money if there is a budget, and more time if there is a tight deadline. 4. Determine Ownership and Provide Training Once you know the basic structure of your workflow and the resources necessary, you need to determine who will be responsible for each step. By clearly defining who the stakeholders are in the process, you don't have to worry about delegating or waiting for someone to pick up a project. Everyone knows what is expected of them and when. Clarity is key in this step. Everyone must be on the same page in order for automated workflows to flow seamlessly. 5. Test and Tweak Each Process Continually work through your business process management and work to improve productivity. Talk with everyone on your team and find out where their concerns or problems are. This allows you to define a problem and then start working to solve any issues that could be causing inefficiencies in your approval workflow. A Common Workflow Example Each time you hire someone new, are you sure they have all the information they need to succeed? Does each manager in your company follow the same process, or do they have their own way of doing things? With a uniform workflow, you don't have to worry about these scenarios. Instead, you know that every employee has what they need to succeed and that it's consistent across your company. Here is an example of an onboarding workflow your HR team could follow each time: Send an immediate automatic email to every new hire with the history and culture of your company Send an automatic email the day before every new hire's first day with pertinent information about their first day and where they need to go IT sets up their workspace before their first day with all the equipment they need to do their job First-day tour of the building or campus to ensure they feel comfortable and know where to go Share company goals and position benefits on the first day Have the first week, the first month, and first 90 days checklist available so everyone knows what is expected of them With this in place, you know the process you need to follow every time you hire someone new. And if you outsource any or all of these steps to your team, they know the process they need to follow. This is what a streamlined and efficient workflow looks like for your team. Now, you don't need to wonder if you're creating a workflow that will help or hinder your team. You know that you've followed the steps to create a system anyone can use at any time without you holding their hand or following up on whether or not it was done. This guide was designed to help you navigate through those difficult tasks and help determine the right software for your organization, download our ebook now. Download now Stop Wondering and Start Building Your Workflows Today This article has covered a monster topic and will change the way you run your business. If you follow each of the steps listed, you will see not only an increase in productivity but an increase in engagement as well. At the outset, we shared a shocking statistic, that the majority of workers by far aren't engaged in their jobs. But, when you empower your employees with clearly defined workflows and systematized processes, then you can put them back in the driver seats of their own careers. Now you don't have to wonder what is a workflow, instead you know how to create them and the power they will give to your business and team members. To learn more, watch our video or request a free demo, so you can see how creating automated forms and workflows can transform your business. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Improving the Employee Onboarding Process from Start to Finish
Improving the Employee Onboarding Process from Start to Finish
Why is Onboarding Important? In today’s competitive job market, companies need to do all they can to find, attract, and hire the right employees. Fair enough, yet surprisingly, even this isn’t enough to guarantee success. To make sure employees are really able to make a difference and help the company become more competitive, new hires must be able to hit the ground running on day one. This is why employee onboarding is so important. A good onboarding program gets the employer-employee relationship started on the right foot and contributes to increased morale, productivity, and engagement. Yet a bad onboarding experience falls short of these benefits and inevitably leads to wasted time, money, and effort. Without an engaging new hire experience, your organization will find it increasingly difficult to attract and retain the best talent. Plan for Success, Right from the Start It all leads to an important question: What can you do to improve your onboarding process and make sure your new hires are happy, productive, and positioned for maximum success? One of the first ways to accomplish this is to think about the entire process, including the right strategy and tools to support it. For example, developing a detailed new hire checklist is a great way to consider the entire process, make sure nothing is overlooked, and ensure the entire experience is as smooth as possible. When creating new hire checklists, it’s important to think beyond traditional HR responsibilities. Other departments such as IT, payroll, and facilities usually play an important role in onboarding new employees. Involve these departments to give new hires everything they need all at once, while also demonstrating that your company has it all figured out! This guide was designed to help you navigate through those difficult tasks and help determine the right software for your organization, download our ebook now. Download now Things to Consider When Developing Your Onboarding Checklist It’s important to remember that the onboarding checklist is a vital document, and one that should intuitively guide a new hire through all the steps of your onboarding process. To make sure you give them everything they need—and help them hit the ground running on day one—consider all of these areas when developing your checklist. Your corporate culture: Plan to share important information to help new hires gain a better appreciation of your corporate history, values, and overall brand. Details about their position: New hires can benefit from understanding where their position fits within the overall organization, and how it contributes to helping the company achieve its overall goals. Information about their department or the whole organization: Include additional details such as all the other positions in their group or department, organizational charts, and more. Training: Consider highlighting any training they may need, either in the short term to get up to speed or for longer term options. Goals: Any checklist should include specific goals and objectives expected of this new employee, including details on how they’ll be measured. Onboarding tasks: Outline all of the activities you’ll help new hires complete as part of their introduction to your companies. Examples of this include things like setting up laptops, creating logins and passwords, getting an official badge, learning where to park, and just about anything else that a new employee would need. What’s on a Typical Onboarding Checklist? Once you’ve determined what to include in developing your overall checklist, what should it include? New hire paperwork, such as I-9 and W-4 forms A statement of corporate values A video that introduces the new hire to the company, including a brief overview of important products, services, and your overall brand A detailed list of activities for the first day A list of important contacts within various departments, including contact information A timetable of important activities, and what to do if they have questions More than just Paperwork So many people tend to associate onboarding with paperwork. It’s true that paperwork is an important part of the process, but a successful onboarding process goes well beyond enrollment forms and payroll documents. Instead onboarding involves various meetings and important actions that must be carefully coordinated. Many innovative HR departments now assign a dedicated onboarding coordinator to spearhead the entire process. Part leader, part counselor, this coordinator goes over all the steps that must be accomplished, and also plays a role in scheduling all of the vital steps. Onboarding Goes Well Beyond Day One A new hire’s onboarding experience goes beyond the first day. The entire experience can take several weeks, if not longer. Along the way, various benchmarks may be established, helping new employees provide feedback about their work experience thus far and how they feel about the organization. Everything about onboarding is intended to make the new hire feel welcome, valued, and empowered to do the job they were hired to do. This last sentiment is becoming more important as millennial and Generation Z employees begin to make up a larger portion of the workforce. These generations value the ability to contribute to the success of an organization and are not shy in speaking up to express their opinion. This is a significant shift away from traditional hiring methods, where employees were brought on board, left alone to fill out paperwork and learn about their position, and then simply follow orders from their manager. LIKE.TG Onboard LIKE.TG’s Onboard solution now helps automate and improve the entire onboarding experience. Onboard streamlines the entire process and gives new employees the tools they need to make their first great. For example, our Form Builder capability helps to eliminate what could be mountains of paperwork. You can easily create all the digital documents a new hire needs to complete and make them available in an easy-to-access self-service portal. With Onboard, new hires have more time to make the right decisions when completing important forms. We also help you provide pre-built I-9, W-4, direct deposit forms, and more—all part of a full library of form templates available in the Onboard solution. We even offer easy drag-and-drop capabilities to design customized documents to collect additional required information. No matter what you need to improve your onboarding experience, LIKE.TG has you covered. Making the Future Better LIKE.TG is committed to providing the resources necessary to make onboarding effective. HR managers understand that orientation is the first step in what is hopefully a long career path. This means that the information gathered will help the employee begin an employment journey with the new company. We provide solutions and allow you to be even more efficient in the employment process. For more information on how to use LIKE.TG to improve your overall onboarding process—and achieve impressive new results—please contact us today. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Seven Crisis Communications Examples Every HR Professional Should Have
Seven Crisis Communications Examples Every HR Professional Should Have
A crisis can affect your company at any time. As of this writing, the COVID-19 pandemic has gripped the world and has changed the way we think about communication, contact, and work as we once knew it. The world has never had to deal with large-scale social distancing and contactless norms as we’re currently dealing with. Crisis management is essentially an HR function. To react appropriately to a crisis, everyone in your organization has to be on the same page. Crises tend to spring up unexpectedly, and communication during such times is of paramount importance. As tough as these times can be, they present a rare opportunity for you to enhance your company’s standing with your customers. 1. Prepare The old saying is true: “Failing to prepare is preparing to fail.” You may not be able to anticipate the exact nature of a crisis but creating response plans and educating employees with regards to what a crisis looks like is essential. Your employees will appreciate having a crisis response template. There are two plans that you should have in place above all else: Your business continuity plan and crisis recovery plan. Yourbusiness continuity plan and crisis recovery plan.The former ensures your organization will not be crippled during a crisis, and the latter will help dictate your response to the situation. Adopt tools that allow you to quickly broadcast company-related announcements to your staff. Calling everyone on the floor to an all-hands meeting is impossible these days, and this is why you must define platform login and monitoring protocols. If your employees know what's expected of them before a crisis hits, they'll react in a coordinated manner once the situation becomes critical. 2. Identify crisis communication management teams Who are the key people you need to deal with a crisis? Identify and train them beforehand to help them do their jobs well during a crisis. With remote workforces, communication between team members is crucial since face to face interaction isn't possible. Create dedicated communication channels for this team and empower them to create sub-channels to help them achieve their goals. During a crisis, it's impossible to know what your team will need, and this is why using highly customizable software is essential. 3. Notify Crisis communication is all about ensuring there are no stones left unturned when it comes to delivering your message. This approach applies to your internal communication as well. Aside from broadcasting announcements on your software platform, make sure your employees receive notifications on their phones and email as well. These messages should be delivered via SMS/mobile apps and other functionality within a modern, social intranet. Restrict sending such notifications solely for critical moments. You don't want your employees to tune out your messages by sending them irrelevant updates and announcements. 4. Encourage responses with employee advocates The old way of responding to a crisis was to batten down the hatches and restrict employees from talking about it. In the era of social media, not only is this the wrong approach to adopt, but it's also impossible to enforce. People turn to social media for information, and ignoring social conversations involving your company will damage your brand. Encourage your employees to interact with customers and followers on your accounts and give them to become brand advocates. Designate responsible employees or have someone from your crisis recovery team assume control of your accounts. Make sure your employees are up to speed concerning communication tone and response protocols. 5. Accuracy (not just speed) Your first instinct when a crisis hits will be to respond quickly to put out fires. However, an inaccurate or false response will only make the situation worse. Instead, focus on communicating honestly, and your employees will follow suit. Encourage your crisis management team to explore the situation and provide constant updates in your internal communications to all of your employees. Above all else, never go silent. If your organization is gathering the facts surrounding the case, then communicate this internally and externally. Remaining silent conveys dishonesty and will damage your brand's reputation. 6. Test Regular crisis communication testing is the key to measuring the effectiveness of your response. Craft response templates in advance and share them through your HR platform to gather feedback from your employees. Share these test responses in different communication channels to gain a well-rounded picture of what your employees think. Sharing it across the entire organization at once and opening the floor to feedback from everybody might result in you getting lost in the weeds. Make sure you include relevant personnel contact information in these templates. Your employees can then use their HR mobile app to get in touch instantly with these people when the crisis hits. 7. Review Once a crisis passes, review your workflow with your crisis management team. Gather feedback from employees through your HR platform's channels and incorporate this into your response moving forward. Find the opportunity in a crisis A crisis will test your organization thoroughly, but it's also an opportunity for you to bounce back stronger than ever. Communicating decisively and clearly--with the right crisis communications plan—with your employees will help you respond as one to the crisis and will enhance your reputation. It will also bring your employees closer to one another thanks to having dealt with the situation together. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now With the workplace going remote these days, communication is of paramount importance. To learn many more tips, tricks, and best practices for communicating with remote teams, download our eBook,“A Better Way to Communicate, Engage, and Recognize Reward Remote Workers.” About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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