一 静态双ISP：现代企业网络的可靠之选 在快速发展的数字化时代，网络已成为企业和组织日常运营不可或缺的一部分。然而，单一网络连接的脆弱性常常让人不安——一旦连接中断，业务就可能停摆。解决这一问题的答案正是静态双ISP（Static Dual ISP）。本文将为您揭开静态双ISP的面纱，探讨其独特优势以及如何高效实施这一配置。二 什么是静态双ISP 简单来说，静态双ISP是一种网络配置方案，它允许企业同时连接两个不同的互联网服务提供商（ISP）。与动态切换的配置不同，静态双ISP始终保持两条线路的稳定连接，通过精心设计的路由规则，让您的网络性能更上一层楼。这种配置的核心特点是其高可靠性和灵活性，通过两个独立的ISP连接，企业可以享受更多的网络资源，并有效降低单点故障的风险。三 静态双ISP的独特优势1.网络冗余性 静态双ISP的首要优势是提供了网络冗余。无论是光缆断裂还是ISP的网络设备故障，只要其中一个ISP仍然在线，您的网络就不会受到影响。这种冗余机制极大提高了网络的可靠性，让企业能够从容应对突发状况。2.稳定的静态IP地址 对于需要固定IP的应用程序或服务，静态双ISP是完美的解决方案。两个ISP都会为企业分配各自的静态公共IP地址，确保关键应用的连接稳定且易于管理。3.智能负载均衡 使用静态双ISP时，可以通过路由器或负载均衡器实现流量分配。例如，某些重要流量可以通过更快速稳定的ISP传输，而次要流量则使用备用ISP。这种方式既优化了带宽利用率，又降低了单条线路的压力。4.自动故障切换 如果一个ISP连接意外中断，静态双ISP配置的路由器能够快速切换到另一个ISP，无需人工干预。这种自动切换机制确保了网络的连续性，是关键业务场景中的一大保障。5.提升高可用性 依赖于网络连接的企业都知道，一个断网事件可能带来的损失是巨大的。部署静态双ISP后，即便一个ISP出现故障，另一个ISP也能确保业务不中断，最大限度地保障了生产力和服务质量。四 静态双ISP的应用场景1.企业总部和分支机构：总部或多地分支机构需要稳定的网络连接以支撑日常运营，静态双ISP通过冗余线路为企业搭建了坚实的网络基础设施。2.数据中心和托管服务 ：对于需要持续在线的服务器，单一连接绝对不是明智之选。静态双ISP提供了双层保障，避免了数据中心因网络中断而无法响应。3.远程办公环境：如今，远程办公已经成为常态，而稳定的网络是高效工作的核心。有了静态双ISP，即使家用网络出现问题，备用连接也能及时补位，确保员工生产力不受影响。五 实施静态双ISP的步骤要实施静态双ISP，以下几个步骤至关重要：1.选择独立的ISP：确保选择两个不同的ISP提供商，并尽量选择使用不同基础设施的运营商。这可以有效避免两条线路同时中断的风险。2.获取静态IP地址 ：联系ISP获取专属的静态公共IP地址，确保这些地址适合企业现有的网络需求。3.配置路由设备：在企业网络中部署支持双WAN的路由器或负载均衡器，并根据企业需求设定好路由规则。无论是基于负载均衡还是服务类型路由，正确的配置至关重要。4.设置自动故障切换：通过路由器或防火墙，配置ISP之间的自动切换规则。一旦检测到一个ISP连接中断，系统可以立即切换到另一个ISP，从而确保网络不间断。5.部署网络监控工具：最后，为了确保静态双ISP的持续高效运行，建议部署实时网络监控工具。通过监控连接状态和性能数据，及时发现潜在问题并进行优化。六 静态双ISP的未来前景 随着企业对网络稳定性需求的不断提升，静态双ISP正在成为一种标准配置。未来，随着人工智能和自动化技术的深入，静态双ISP的配置和管理将更加便捷。对于任何希望优化网络性能并减少中断风险的企业来说，部署静态双ISP不仅是一种趋势，更是明智之举。借助静态双ISP的强大功能，企业可以在网络环境中游刃有余，无惧突发状况，为实现持续增长和高效运营提供坚实的基础。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源：提供大量可用的静态和动态IP，低延迟、独享使用，系统稳定性高达99%以上，确保您的网络体验流畅无忧。2.全球VPS服务器覆盖：提供主要国家的VPS服务器，节点资源充足，支持低延迟的稳定云主机，为您的业务运行保驾护航。3.LIKE.TG全生态支持：完美对接WS账号云控群控系统，多平台多账号防关联管理。无论是海外营销还是账号运营，都能为您打造最可靠的网络环境。4.全天候技术支持：真正的24小时人工服务，专业技术团队随时待命，为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方：各平台云控,住宅代理IP,翻译器，计数器,号段筛选等出海工具；请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多，还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

随着全球市场的扩大，越来越多的企业开始涉足国际市场，但是如何在海外市场上立足并且取得成功呢？作为一款功能强大的社交软件，为企业开拓海外市场提供了有力的支持。Okla全球筛号管家是专注于各社交媒体平台，通过提供一系列服务，助力企业在出海市场中取得突破。帮助企业在进行营销推广时获取大量的目标用户手机号码。Okla全球筛号管家利用先进的筛选技术，根据不同的需求和目标人群进行筛选，确保推广效果最大化。这为企业提供了便利，使得营销推广更加精准和高效。最好用的号段筛选系统：https://news.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngelOkla全球筛号管家的服务优势：Okla全球筛号管家提供的一系列服务为企业在出海市场中取得成功提供了有力的支持。通过这些服务，企业可以根据自身需求和目标人群进行精准的推广，提高品牌知名度和曝光度，吸引更多的目标用户，并且提高转化率。如果你想要在出海市场中获得成功，不妨考虑使用Telegram提供的服务来支持你的营销战略，获得更大的成功。Okla全球筛号管家为企业开创出海市场新篇章，共创辉煌！使用Okla全球筛号管家：① 全球自有号源源头数字工场② 集合全球二十个社交产品App③ 全球有礼享受高级待遇最低工场价④ 全自动365天24小时智能筛选服务⑤ 平台福利活动专区产品天天最低价全世界最实惠最高效的Okla全球来了，全球精准筛选okla！这里有最亲民的价格，无任何的门槛，高质量的服务，全自动化平台，平台免费测试，融合了WhatsApp、Line、Zalo、Facebook、Twitter、LinkedIn、Instagram、Telegram、Microsoft、Signal、Viber、Skype、亚马逊、Tiktok等全球社交应用软件的检测过滤筛选。你还在等什么？赶快联系LIKE.TG✈官方客服: @LIKETGAngel！Okla平台为保障客户隐私和数据的安全，所有客户筛查数据均可自行加密删除历史订单文件，平台不再保留客户数据。免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel感兴趣的小伙伴，可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

推特（Twitter）是一个成立于2006年的社交网站，拥有着1.3亿用户和每天发布500亿条新推文的庞大规模，被公认为当下最受欢迎的社交媒体平台之一。许多互联网出海从业者利用推特进行营销，以获取精准客户。而借助于Twitter号码检测工具，他们能够极大提高开发客户的效率，从而使添加的账号更加精确。最好用的号段筛选系统：https://news.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngelTwitter号码检测软件的主要功能：1.注册状态检测：通过Twitter号码检测工具，您可以快速检验手机号码是否已经注册过推特。这样一来，就能避免浪费时间和资源去联系那些没有注册推特的用户。2.自定义上传号码/全球号码生成：该工具支持用户根据企业需求自定义上传号码，或者使用全球号段进行自定义生成，以获得符合需求的客户数据。3.24小时自动化筛选：该工具采用24小时自动化筛选方式，能够高效地筛查近期活跃数据，使您的营销活动更加高效。Okla全球筛号管家是一种高效的方法，可帮助企业和个人快速筛选有效的电话号码。该平台提供多种功能，可以根据特定需求精确筛选目标用户，从而提高营销效率和推广效果。Okla全球筛号管家支持全球范围内的电话号码筛选。无论您需要寻找来自哪个国家或地区的用户，都能够轻松实现。Okla全球筛号管家的主要功能：1.号码数据上传：Okla全球筛号管家能够直接将Excel表格中的数据上传至平台进行处理。2.全球号码生成：Okla全球筛号管家支持全球号段号码的自定义生成。使用者只需选择目标国家或地区，并设置相关参数，即可生成符合需求的号码。3.筛选条件设置：Okla全球筛号管家平台提供多种筛选条件，如手机号段、开通情况等，可根据具体需求进行设置，以获得更加符合要求的电话号码数据。4.数据导出：Okla全球筛号管家还可以将筛选出的有效数据通过Excel表格等形式进行导出，方便后续的市场营销和推广活动。5.实时筛查速度：Okla全球筛号管家能够快速筛选海量数据，每分钟可过滤数百至上千个电话号码，极大提高工作效率。Okla全球筛号管家平台的功能非常强大，是一个高效、准确且易于使用的号码筛查工具。它适用于各种类型的企业和个人，无论您是小型创业公司还是大型跨国企业，都可以轻松地找到符合目标需求的电话号码。使用Okla全球筛号管家① 全球自有号源源头数字工场② 集合全球二十个社交产品App③ 全球有礼享受高级待遇最低工场价④ 全自动365天24小时智能筛选服务⑤ 平台福利活动专区产品天天最低价全世界最实惠最高效的Okla全球来了，全球精准筛选Okla！这里有最亲民的价格，无任何的门槛，高质量的服务，全自动化平台，平台免费测试，融合了WhatsApp、Line、Zalo、Facebook、Twitter、LinkedIn、Instagram、Telegram、Microsoft、Signal、Viber、Skype、亚马逊、Tiktok等全球社交应用软件的检测过滤筛选。你还在等什么？赶紧联系LIKE.TG✈官方客服: @LIKETGAngelOkla平台为保障客户隐私和数据的安全，所有客户筛查数据均可自行加密删除历史订单文件，平台不再保留客户数据。 免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel感兴趣的小伙伴，可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

在全球数字化浪潮的推动下，精准触达目标客户成为企业获取市场优势的关键。随着Skype全球排名在过去三个月内从1,957位上升至1,816位，该平台的市场影响力与日俱增。数据显示，Skype的受众中25-34岁用户占比最大，这一群体不仅活跃度高，更具有显著的消费潜力。此外，美国用户占12.91%，表明这一市场的重要性。为了帮助企业高效获取各类平台用户的数据资源，数字星球号码筛选系统应运而生，成为跨境营销不可或缺的利器。多平台数据支持：精准筛选目标用户 数字星球号码筛选系统是一款专为跨境营销和推广任务打造的强大工具，支持对全球范围内多种平台的用户数据进行筛选。平台涵盖WhatsApp、Facebook、Line、Zalo、Twitter和Skype等热门社交平台，满足各类企业的市场需求。通过叮当助手筛号工具，用户可以一键获取指定国家的有效平台用户数据。系统不仅能检测号码的空号状态、漫游信息和所属运营商，还支持批量过滤和高效筛选，确保企业将资源精准投入到有价值的用户群体中。如何精准获取美国Skype用户数据 为了满足企业在美国市场的营销需求，数字星球号码筛选系统提供了便捷的操作流程。借助叮当助手系统，用户可以批量生成美国手机号码，并将其导入筛选系统进行检测。系统自动识别号码是否开通了Skype账号，帮助企业迅速锁定潜在客户。这种精准筛选不仅提高了推广效率，还大幅减少了资源浪费，确保企业能够以最优方式与美国市场中高消费潜力用户建立联系。多维度数据分析与智能筛选 数字星球号码筛选系统不仅是一个简单的号码筛查工具，更具备多维度数据分析能力。借助系统提供的运营商信息、漫游状态和号码有效性检测，企业能够对潜在客户群体进行更深入的了解和分类。这为跨境营销活动的优化和推广策略的制定提供了强大支持。 此外，系统采用高效的自动化流程，减少人工操作，提高筛选的速度和准确性。无论是全球市场推广，还是特定国家的营销活动，该系统都能帮助企业迅速提升转化率，实现营销目标。联系我们，开启全球营销新旅程 数字星球号码筛选系统凭借其强大的数据支持与智能筛选功能，帮助企业在跨境营销中实现高效引流。如果您希望了解更多功能详情或获取个性化服务，请立即联系我们的客户服务团队：官方客服：@LIKETGAngel了解更多：https://news.like.tg精准的用户数据是成功营销的基石。借助数字星球号码筛选系统，您将轻松掌握全球市场的脉搏，与高潜力客户建立紧密联系，迅速实现市场突破。立即加入我们，抢占跨境营销先机！

YouTube advertising is promoting goods and services on this video-sharing platform. It allows brands to reach a large and diverse audience on the second most popular social media platform in the world. In the article, we explain how YouTube advertising works and provide its benefits. We describe the formats of ads on YouTube and the ways to measure their effectiveness. Also, we give tips to build a successful YouTube advertising strategy. Is YouTube advertising effective? YouTube states that viewers are two times more likely to buy products they see on this platform, which proves the effectiveness of YouTube advertising. In this section, we explain why ads on this platform are so successful. YouTube is the second most popular social media worldwide, with over 2.6 billion people using it at least once a month. Such a huge number of consumers allows business owners to be confident that they will reach their buyer personas. Even if your target audience is quite limited, you can be sure that some of these people watch YouTube. Also, CNBC states that this platform is the second-largest search engine in the world. It means that millions of people use YouTube to discover new information. Consumers do not use the platform to choose something, but they will most likely purchase it if they see what they need. Moreover, YouTube is a very convenient social media for advertising. You can set channel keywords, add a website, or allow your channel to appear in other channels’ recommendations using advanced settings. YouTube advertisements tend to be relatively cost-effective, which is why so many companies choose this platform. For example, its global advertising revenues in 2021 were around $28.84 billion. The incredible success of some YouTube promotions motivates companies to work with this social media. Continue reading to discover the peculiarities of advertising on YouTube. How does YouTube advertising work? In this section, we’ll figure out the peculiarities of this type of promotion and explain how YouTube advertising works. There are two types of YouTube ads: videos and static content (image plus text). The choice of the type depends on the aims of your advertising campaign, budget, and the way you want to pay for YouTube promotions. Also, there are two pricing models: cost-per-view (CPV) and cost-per-engagement (CPE). CPV means that you pay after people watch an ad that they can’t skip, and CPE is paid when consumers interact with an ad. The fee is based on the advertising format you choose. Users can watch an ad before or during the video, in the search results, in the bottom line of the video, and appear as a pop-up. The place of an advertisement also depends on the chosen format. YouTube advertising can be tough to work with at once, but it is highly rewarding. Discover the benefits of this promotion type in the next section. Benefits of YouTube Advertising YouTube is the most used social media for research among B2B users, which provides many advantages to the companies that advertise on this platform. We describe these benefits below. Amazing digital reach. Statista states that 81% of people on the internet have used YouTube. It means that this platform allows you to reach 80% of consumers you can find on the Web. Even very specific companies and products can find their target audience on YouTube. So, if you are interested in increasing brand awareness — there is no better way than YouTube advertising. Incredible economic efficiency. This social platform allows advertisers to run cost-effective campaigns because brands pay after consumers interact with their ads. Also, its average cost-per-view is $0.010 – $0.030, which is relatively low compared to $0.79 in Google Display Ads in the B2B sphere. Cutting-edge targeting. YouTube provides not only basic settings like demographics and preferences but more specific like the topic of the ad, related keywords, or certain pages to place your ads on. It allows advertisers to show the ads to their buyer personas at the right place and time. In-depth reports. This social platform provides lots of analytics to measure the success of your ads. You can learn about the behavior of consumers who engage with your ads and make content more personalized. Also, you can use this data to conduct A/B testing, identify the most effective advertisements and use them to increase the success of your campaigns. High flexibility. YouTube offers many formats and types of advertising. You can share testimonials, post expert content, or engage consumers with funny videos. Also, you can change the setting of your targeting anytime you need, which makes this platform very flexible. Most business owners will appreciate these primary benefits of YouTube advertising. However, it sometimes may be challenging to deal with various YouTube formats. We explain the peculiarities of each one in the next section. YouTube Advertising Formats There are six main formats of YouTube advertisements. Some of them are almost similar but appeal better to different goals. Discover how to differentiate these types and how to deal with them to make your promotional campaigns successful. Skippable in-stream ads They play before or during the YouTube videos, and users can skip them in 5 seconds. The main advantage of this format is that you pay after a viewer watches more than 30 seconds of the ad or interacts with it. Use this format of advertising to increase brand awareness. Note that you should hook the viewers during the first 5 seconds to attract their attention to your company. Non-skippable in-stream ads Such advertisements also appear before or during the videos, but users cannot skip them. They can last up to 15 seconds. Companies that use this format pay per 1000 views. Non-skippable ads help increase brand awareness and have one strong advantage. CNBC states that 76% of consumers automatically skip ads, but they have to watch this format until the end, which means that you have more opportunities to stand out. Bumper ads These ads also play before or during the video, and users can not skip them. Their difference is that they are 6 seconds long or even shorter. Usually, advertisers pay based on the number of views. Companies use this format to transmit short advertising messages and grab people’s attention to make them interested in the brand. Marketers often combine banner ads with other types of YouTube advertising. Discovery ads Users can see them in YouTube search results and on the right sidebar of watch pages. They are always in the form of a text with a picture that leads to the promoted video after clicking. Advertisers pay after people click the ad and start watching. This format appeals to promote the brand’s videos on the platform because users are already interested in your topic. Google states that such ads increase views by up to 500%. Sponsored card ads These ads look like small call-to-action pop-ups that appear on screen for a few seconds with an ‘i’ symbol in the corner. Viewers can click on them to discover more information. Sponsored cards are rather unobtrusive, and most people find them less annoying than in-stream ads. Usually, such advertisements are relevant to the content that consumers watch. You can use this format of advertising to promote specific products that viewers are potentially interested in. Overlay ads They look like banner ads placed on YouTube. Overlay ads are pop-ups containing text and images in the bottom 20% of the video window. People can close these ads anytime they want if they are not interested in your products. However, if they are, the advertisement can lead them out of YouTube on your website or other platforms. You can use overlay advertising to promote products or attract people to your earned media. Now you know how to deal with different formats of YouTube advertising. Let’s go further and discover how to create and launch your promotional campaigns on this platform. How to advertise on YouTube Realizing all the YouTube advertising advantages motivates many business owners to launch their campaigns on this platform. To make them effective and avoid overspending, you should know how to launch them correctly. Discover them in this section. Step 1. Upload the advertised video This step is necessary only for video ads, so you can miss it if you want to use sponsored cards or overlay ads. However, if you deal with other advertising formats, it will be better to post videos on your YouTube channel before promoting them. It will help you get organic traffic and discover the audience‘s reactions before the campaign starts. Step 2. Create a campaign Sign in to your Google Ads account and choose the option to add a new campaign. Then identify your promotional goal or create an advertisement without recommended aim. Finally, choose a campaign type and the subtype from the suggested ones. Step 3. Define all the peculiarities Then you will have to choose the campaign’s name, budget, and the average amount of money you are ready to spend every day. Identify the dates the ad will run, choose the language and location of viewers you want to target. Decide where to show your advertisements and how you want to pay for them. Exclude ‘sensitive’ content if you do not want your ads to be shown with it. Step 4. Select the audience YouTube provides a wide range of characteristics to choose from while describing your buyer personas. Identify one or a few segments of your potential clients. Then give the name to the chosen audience so that you will be able to use it for your future campaigns. Step 5. Finish setting up a campaign Define the keywords and topics connected with your ad. Remember to add all links, headlines, and other vital details. Then click ‘Create Campaign’ and launch your promotion. Now you know how to set your advertising campaigns running. Continue reading to discover the ways to make them more powerful. 6 Tips to Develop a Successful YouTube Advertising Strategy Knowledge of the basic principles of YouTube advertising is crucial for launching powerful campaigns. In this section, we provide some tips on making your advertisements more effective and boosting your company in the market. Develop the strategy for your YouTube channel and post actively. If you are going to lead users to your social media page, advertising messages should be consistent with your other content. Understanding how you are going to represent your brand makes it easier to transmit the holistic image of your company. Think about the videos you will post. These may be product demonstrations, testimonials, or answering FAQs. This content will help build trust with the audience and make them more loyal to your brand. Also, active posting on YouTube can attract potential clients from organic search and, in such a way, make your promotion even more effective. Grab people’s attention. Remember that your ads should be remarkable and hook viewers even if they are not interested in your products yet. Motivate them to watch till the end and there will be more chances that they will purchase your products. Evoke their emotions by using catchy slogans, unusual formats, or famous actors starring in the video. Tell stories that have the beginning, climaxes, and ends. Make people notice your products and branding as early as possible. It will increase their chances of remembering the advertised company and make them interested in a particular ad and the whole brand. Continue optimizing your advertising settings. Constant testing and ad settings improvement are vital to successful promotional campaigns. Sometimes even one button can influence your sales significantly. Conduct A/B testings, enlarge and segment your audiences, try to identify the most effective formats, and find out how to optimize your advertising. YouTube provides many settings to drive more engagement to its advertisers‘ promotions. Use remarketing. It allows you to attract consumers who are already familiar with your company. Maybe, they watched your videos, searched on your website, or already engaged with ads but did not make a purchase. Remarketing reminds such users about the company and may push them to buy your products. To save money spent on remarketing, it is better to use advertising formats pa id per the number of engagements: skippable in-stream ads, discovery ads, sponsored cards, and overlay ads. Consider reviews’ promotion. According to Learn Hub, 92% of people are more likely to buy a product after reading a positive review. Advertise with the videos where your existing clients talk about their experiences. It will make users trust your company and increase their desire to purchase your products. Moreover, it will also increase your customer satisfaction because people value brands that care about their clients’ feedback. Try Brand Lift Study. It is a free way to estimate the effectiveness of your advertising campaigns and discover the ways to increase them. The platform usually creates two groups from your target audience and shows your video ads only to one of them. Then YouTube polls users, compares the answers of the groups, and identifies how your advertisements influence their opinions about your brand and products. You can use this data to discover how effective your ads are. The study is free, but you should pay to promote your advertisements. Congrats, now you know what YouTube advertising is, why it is effective and how it works. You know the formats of YouTube ads and can launch your effective promotions.

YouTube marketing is a strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure. It helps companies boost traffic, increase their customer base, and reach new audiences. In this article, we’ll discuss why YouTube is an effective marketing tool and review its benefits. Next, we’ll provide a step-by-step guide on how to create a YouTube marketing strategy and offer some tips. Why is YouTube an effective marketing tool? Since YouTube’s 22.8 billion visits a month make it the second most visited site in the world after Google, it’s able to bring many benefits to businesses nowadays. The platform isn’t just a famous entertaining channel but a powerful marketing tool, and companies can develop YouTube channels for advertising. YouTube channels help get more views from new geographics, promote a product or a company, build a large customer base, and increase a brand’s sales volume. YouTube is also a famous educational platform. Companies can achieve greater exposure, which expands their customer base. By making detailed tutorials, live streams, guides, and lessons, brands can rank higher on Google. Running ads is another reason companies use the online video sharing platform since it helps brands reach a wider audience and obtain new customers. Moreover, it’s much cheaper than paid advertising on Facebook and Instagram. Now that you know why YouTube is considered an effective marketing tool, it’s time to discover its main benefits. Benefits of YouTube Marketing The platform can serve as one of the most effective marketing channels. Optimizing keywords in titles and creating tutorials, commentary, product reviews, Q&A, and video listicles allow businesses to achieve higher exposure and reach new audiences. Brands can’t predict who and when will access their videos. If the content contains the necessary keywords in the title and description, all people who look for information might stumble upon a certain video, stay on the channel, and buy the product it advertises. Besides, adding watermarks and company logos to videos enables businesses to improve brand awareness. Videos show in Google search results and provide companies with more visibility and an opportunity to bring more prospects. After exploring your content on YouTube, leads might visit your website to learn more about your products. Your videos will stay on the video-sharing platform as long as they comply with its guidelines and policies. Since YouTube is an international company, it empowers brands worldwide to reach new geographies. The platform helps attract leads from different countries who speak the same language. The key benefit of YouTube is that it provides a chance to effectively promote your company. A business can do it by creating and posting content on its channel or running pre-roll ads on the platform and gaining the audience’s attention. To reach viewers fast and gain their loyalty to your YouTube channel, you need to develop your strategy, and the steps below will help you do it. How to Create a YouTube Marketing Strategy Create a channel on YouTube Research your target audience Conduct competitive analysis Create videos based on the YouTube algorithm Start uploading content to your channel Provide all the necessary information on your channel Promote your videos Consider influencer marketing Measure your success YouTube provides businesses with countless opportunities. With its massive base of users, companies can effectively promote their products. Let’s find out how to create a YouTube marketing strategy and implement it for your brand. Create a channel on YouTube. To create a channel, you can make use of your regular Google account. However, you’ll be the only person who can log in. If you need an account that allows several users to access it simultaneously, you should start a brand account. With its help, you can start several channels on YouTube. Research your target audience. Before creating videos, you need to analyze your YouTube demographics. Explore your target audience’s location, age, and viewing preferences to meet users’ needs. Based on your target audience’s wants and needs, you’ll be able to create helpful content. Gather all the essential information about the videos people like to watch the most. In case you already have a business account on YouTube, explore its analytics. It will give you more insights into your audience’s preferences. Analyze the comments, ask questions, or create a poll to discover more about your subscribers’ interests and wishes. Conduct competitive analysis. YouTube is a large platform with many business accounts worldwide, and the competition is high. By analyzing your business rivals, you have a chance to determine the opportunities your channel has. First, identify your 3-5 most successful competitors. To do it, you can leverage keyword tools to see which brands have the highest ranking based on keywords related to your industry. Pay attention to their metrics, titles, descriptions, and comments under videos to find helpful information and inspiration. Second, you should determine your competitors’ strengths and weaknesses, and a SWOT analysis will help you do it. Create videos based on the YouTube algorithm. YouTube has its own ranking algorithm. If you want to rank high, you should create recognizable thumbnails (your videos’ snapshots), optimize your titles and descriptions, and use keywords. It will help you have priority over other channels and videos as well as obtain more views. To write a strong title, include the appropriate keywords. Open YouTube Analytics to find these words and phrases, and add them to your titles. Make sure to use the keywords at the beginning. Apart from that, write a title that includes 60 or fewer characters. You should use the most critical keywords in your description to write a summary of your video. To motivate users to take the desired action, add CTAs in the form of a card, end screen, watermark, or bumper ad. Finally, encourage people to like, comment, subscribe, and share. Start uploading content to your channel. Create a schedule to upload your videos on time. This way, viewers will know when the new video is coming up. Ensure to choose the day and time with the highest level of engagement and views. If you’ve already uploaded some videos, you can check the analytics to define the most appropriate date for uploading new videos. Provide all the necessary information on your channel. To simplify the search, you need to optimize your channel. There are several steps you should consider to enable users to find you faster. Firstly, complete your profile. Make sure to fill in the channel description, upload your logo, and make use of channel art. Besides, you can also add your other channels or resources subscribers might find helpful. Secondly, make sure that your channel contains links to your website and social media profiles. Thirdly, create a trailer for your YouTube channel to introduce your company to viewers and educate them about your product. Communicate your brand statement and explain to users why they should subscribe to your channel. Promote your videos. Your videos can gain exposure if their titles include relevant keywords. Consider creating accounts on different social media with quality and interesting videos. It will drive more attention and encourage word-of-mouth promotion. There are many different effective ways to inform your subscribers about new content on your channel. With LIKE.TG, you can create a list of subscribers and schedule an email send-out notifying users about new company videos. Consider influencer marketing. Opinion leaders have a vast number of followers who might be interested in your product. It’s always a good idea to contact influencers who work in the same niche and are ready to promote your company and products. You can offer them to cooperate since 49% of customers trust the recommendations of influencers. Measure your success. Once you upload your first video, it’s necessary to track your progress. This way, you’ll be aware of your accolades and failures. YouTube Analytics will simplify this process. Open it to see the changes in the number of subscribers, audience demographics, traffic sources, and device reports. The information you receive will help your channel move forward. By knowing more about your viewers, you’ll be able to improve your content and meet their needs. Now when you are familiar with the process of developing a YouTube strategy, it’s time to explore the most effective tools to implement it. Top 5 YouTube Marketing Tools If you aim to develop a great channel and gain subscribers and views, you should leverage several useful tools. Canva To attract more subscribers, you need to create YouTube thumbnails and feature images that stand out. Canva is one of the most suitable platforms to help you with this. With its drag-and-drop editor, you can design any image you wish and win new customers. It has a great variety of templates that can help you create a new video for your YouTube channel. Take a look at Canva’s editor for creating different types of YouTube thumbnails. Free plan: 30-day trial.Paid plan: From $12.99 per month for up to five users. Keyword Tool YouTube works on the same principle as Google and ranks videos based on keywords, titles, and descriptions. That’s why you need an appropriate tool. Keyword Tool helps optimize videos and make them rank higher. As a result, the number of views and the popularity of your channel grows significantly. You can see the keywords you can use for videos on your YouTube channel. Free plan: Available forever with limitations (you can’t see the search volume, trend, CPC (USD), and competition).Paid plan: From $69 per month for one user, billed annually. BuzzSumo BuzzSumo is a great YouTube marketing tool that helps create quality content and develop more ideas and useful videos that will provide viewers with value. Apart from a great content strategy, you’ll also be able to find influencers who can effectively promote your YouTube channel or company. After uploading videos, BuzzSumo will help you monitor the performance of your content. Below you can see how to search for content topics using relevant keywords and analyze the results. Free plan: 30-day trial.Paid plan: From $99 per month for five users. TubeBuddy This browser extension helps you optimize your content quickly by keyword search, A/B testing, templates, and comment filters. Its video SEO tools enable you to translate your video title and description into other languages to increase the number of viewers. TubeBuddy’s Keyword Explorer allows you to use the right keywords and rank higher in search results. Moreover, this browser extension also has a video A/B test feature to test your titles, tags, descriptions, and thumbnails. Free plan: Available forever.Paid plan: From $7.20 per month for one user, billed annually. Agorapulse Agorapulse allows you to communicate with people from multiple YouTube accounts. That’s why there’s no need to constantly switch accounts and check whether there are new notifications. You can also manage comments under your videos, and if you notice spam or inappropriate comments, you can ban them automatically. Agorapulse also lets people track the reaction of social media users to your videos and schedule your publications. Here you can see what the process of publishing or scheduling content for your YouTube channel with Agorapulse looks like. Free plan: 30-day trial for one user and three social media profiles.Paid plan: From $79 per month for two users and ten social profiles, billed annually. Now that you know the best YouTube marketing strategy tools, it’s time to explore several great tips to reach a wide audience and get more views. 3 YouTube Marketing Tips There are many ways to improve brand exposure and engagement and promote your channel to increase viewership. Let’s find out how to do it. Come up with eye-catching titles. The main aim of creating an engaging heading is to attract new subscribers to your channel. Try brainstorming to develop a captivating title to encourage users to open and watch your YouTube video. It’s a great idea to use question-based titles or include hyperboles to increase your number of views. Some people turn to a conversational tone of voice to be closer to their target audience. You can also use “best-of” and “how-to” at the beginning of your heading. However, clickbait headlines are a terrible idea since they often mislead users. Research your viewers’ needs and wants. To get more views, make sure that your content meets the needs of your audience. You should know your viewers well to produce quality videos and provide solutions. In case you are just starting your channel, take a look at your competitors and the videos that make subscribers satisfied. Look through the videos that gain the highest level of engagement, views, likes, and comments. This way, you’ll be able to find the topics and types of videos people like to watch. Get ready with your thumbnails. Besides a killer title, you should also create an excellent thumbnail to grab more customer attention. To prevent YouTube from using a blurry screenshot as your thumbnail, you should come up with your own. To make the most out of it, be sure to include titles that communicate value, use a clear font, an original and relevant image, and be consistent. Congrats, now you are acquainted with YouTube marketing and its benefits. Make use of our step-by-step guide and tips to create an outstanding strategy for your company. With LIKE.TG, you can promote your videos, provide viewers with a link to video instructions, or invite them to your webinars using our chatbot builder or bulk email service.

Zone pricing is a pricing method in which consumers within one zone are charged one price. Clients who are located closer to the company's dispatch point pay less, whereas distant customers pay a higher price as shipping distances increase. To set prices for different zones, companies always consider the local conditions such as competition and costs associated with shipping and storage. Advantages and Disadvantages of Zone Pricing Prices in zones are set within certain geographic areas. The more distant the area from the place of production, the higher the transportation costs and, accordingly, the higher the price. Now, before we get into the implementation and examples of zone pricing, let's talk about its pros and cons. Advantages of zone pricing: helps you divide customers into useful segments; enables you to pay transportation costs; allows you to recoup shipping costs. Disadvantages of zone pricing: customers on borders of different zones may suffer from different prices; distant clients may prefer competitors over your company; it adds extra layers of bookkeeping to keep track of different prices in different zones. The technique is very popular among businesses due to the benefits mentioned above. Let's proceed to the steps to consider when implementing this strategy. How to implement zone pricing Use information effectively Consider competitor alternatives Integrate item-specific strategies Consider technological solutions Let's get into how to implement zone pricing in your business. 1. Use information effectively When giving a thought to a zone pricing strategy, ensure that you're using data that can help you do it correctly. Find out how much money customers are willing to pay for your products or services. This willingness is influenced by the following factors: income level, cost of living, and whether it’s easy for your customers to buy the same product elsewhere. Analyzing your local customers' characteristics and demographics information allows you to understand the preferences of local customers, price sensitivities, and product affinities across stores. 2. Consider competitor alternatives Once you understand what drives customers to pay for certain products, analyze your business rivals and the alternatives they offer your consumers. You should understand which competitors matter the most in your industry. The composition of retailers, their price levels, and logistics costs will define your local price level. 3. Integrate item-specific strategies Mass retailers with multiple departments, restaurants, or specialty retailers can adjust to item-specific strategies. Let’s take sporting goods, for example. The sections with apparel and shoes will be more influenced by nearby stores with shoes and apparel than basketballs and sections for other basketball equipment. People have high price awareness on certain key value items (KVIs) that influence total store value perception and customer traffic. Products with less price awareness and sensitivity can float up a little to support the investment into KVIs. For example, grocery stores use the "everyday low prices" approach on reference products while prices on less popular products remain the same or even rise. Zone pricing strategies enable specific categories to follow a different set of zone rules than others. 4. Consider technological solutions Once the strategy has been developed, pay attention to its functioning. Third-party tools enable your pricing teams to handle the problems. You can simplify the process by using deep analytical tools that provide you with the agility and nimbleness necessary for retailers. Now that you know how to implement this marketing technique grab some inspiration from the examples below. Examples of Zone Pricing The following examples will give you a better understanding of how you can incorporate zone pricing in your greater marketing strategy. Let’s take the gasoline industry, for example. Suppliers often sell the same brands of gasoline to retailers at different costs. The price is based on the “price zone” in which the retailer is located. These zones aren’t established by the law but by suppliers' needs (transportation costs, additional fees, etc.). Let’s imagine a home decor manufacturer based in Mexico that ships lamps, paintings, mirrors, and vases into the US. The manufacturer can create four pricing zones, and people from different locations will have to pay different costs based on the company's criteria (transportation costs, additional fees). Eventually, a client in Texas who has ordered 10 paintings will receive a smaller bill than a client who has placed the same order but from New England. All in all, zone pricing is a marketing strategy that enables companies to segment their product offerings into individual "price zones" based on local preferences, habits, and price sensitivities. Usually, the higher transport costs, the greater the number of zones.

A WhatsApp marketing strategy is a set of methods that utilizes WhatsApp messenger as a platform for brand promotion and direct communication with your target audience. In this video, Alex, a marketer at LIKE.TG, shares killer tips to create a powerful WhatsApp marketing strategy. WhatsApp is a free mobile application that allows people to chat, share files and images, make voice and video calls. It is trendy in regions with high SMS charges, like South Africa, Brazil, Mexico, India, and Malaysia. In February 2014, Facebook acquired WhatsApp for $19 billion. WhatsApp is an excellent channel that allows you to directly engage with customers since it provides two-way online communication, just like in real stores. Let’s find out why it’s a good idea to use WhatsApp in your overall digital marketing strategy. 7 Reasons to Include WhatsApp in Your Marketing Strategy It has worldwide coverage It offers high user engagement It is based on permission marketing It allows you to personalize your communication Its features can be used for marketing It provides an app for running a business It provides a Business API A common digital marketing best practice is to make your business present where your potential clients already hang out. Social networks and messengers are the places where users spend most of their time online, so using WhatsApp you can communicate with audiences around the globe, provide customer support, confirm purchases, send shipping updates, etc. Seven reasons that WhatsApp is worthwhile for marketers. Here they are: It has worldwide coverage. WhatsApp has more than two billion active users from 180 countries. On this platform, you can surely find an interested audience to tailor your products and services to. According to Statista, people from 15 to 45 make up 66% of the US’s WhatsApp audience. This allows you to establish relationships with a young and active audience in terms of shopping. It offers high user engagement. According to Statista, around 58% of global users check WhatsApp a few times a day. That means that you can regularly engage and build rapport with a considerable portion of the WhatsApp audience. It is based on permission marketing. You can only send messages to people if they share their phone numbers with your brand or initiate a conversation. Though permission marketing rules are strict, such a policy results in a segmented audience and ensures that your company has highly interested leads. It allows you to personalize your communication. WhatsApp allows you to collect users’ behavioral data, including data about their interests and shopping preferences. Based on this information, you can better tailor your promotions in the future and offer the most relevant goods at the right time. Its features can be used for marketing. For instance, with the WhatsApp groups feature, you can make up to a 256-member group of your most valuable clients and send them exclusive offers and early-bird promo codes for events to celebrate their loyalty. The broadcast feature allows you to send video announcements to multiple contacts at once. It provides an app for running a business. WhatsApp Business App allows you to create your business profile, provide your hours, link to your website, and other necessary details about your brand. WhatsApp Business also offers useful features, like a product catalog, quick replies, and automated welcome and away messages at no cost. With these functions at hand, you can also improve your customer care team. It provides a Business API. It’s designed for medium and large businesses. With it, you can send automated updates, notifications, and shipping details to your contacts. For these reasons, WhatsApp may be worth your while, so let’s have a closer look at how to implement this channel into your plan. How to Develop Your WhatsApp Marketing Strategy Learn the Opt-in Rules Download WhatsApp Business App Create a Business Profile Promote your WhatsApp Profile and Opt-in Users Set Up Quick Replies Use Automated Messages Organize Contacts and Chat with Labels Create a Catalog of Your Products The following eight steps are the basis of every WhatsApp marketing strategy. Let’s review them so you could better understand how to approach this channel. Step 1: Learn the Opt-in Rules Although WhatsApp opened the doors for businesses, user experience is still in sharp focus for this company, unlike Facebook. The rules for marketers are quite strict, and, in essence, they require brands to build transparent relationships with opted-in users. Let’s quickly review the five key regulations: Companies must get active agreement from people. Only users can initiate communication with brands either by sharing their phone number with you or by contacting your brand directly on WhatsApp to communicate their consent. The opt-in subscription forms must include your WhatsApp name, logo, information about the content that users will receive, and a field for entering their phone number. A checkbox that lets users subscribe to various channels at once doesn’t count as the WhatsApp opt-in. Brands must clarify the types of information users will receive after they sign up. It may include shipping updates, transaction notifications, new content and product promos, etc. If you decide to send other types of messages later, you need to inform users and ask for their permission again. If users call your company on WhatsApp for customer support, that doesn’t count as opting-in. In this case, you are not allowed to follow-up with any messages except one within a 24-hour window, and it can only include details about the solution to their problem. Any presentation of the WhatsApp brand in your marketing campaigns, including opt-in forms, announcements, banners, etc., must comply with the WhatsApp branding requirements. Step 2: Download WhatsApp Business App When you decide to promote your brand on WhatsApp, you should start by downloading WhatsApp Business App. It’s designed for small businesses and provides user-friendly features, like automated messages, quick responses, and contact and chat sorting to manage communication with your audience. Aside from the Android and iPhone versions of WhatsApp Business, you can also use a web version to work on a laptop. Step 3: Create a Business Profile A WhatsApp Business profile is similar to a Facebook Business page. Name your profile, upload a profile picture, add your contact number, a short description of your brand, select your location on the map, your business category, and hours. Step 4: Promote your WhatsApp Profile and Opt-in Users Add subscription forms to your landing pages and blog. Remember, according to WhatsApp regulations, you can’t use one form for several channels at once. It should also include your WhatsApp name and logo, inform users about content they will receive, and have a field for entering a phone number. Another effective option is to gather more contacts is click-to-WhatsApp ads on Facebook and Instagram. Post such advertisements to your Story and NewsFeed on both social networks. To create them, connect your Facebook and WhatsApp profiles, and use Facebook Ads Manager. Here are three types of click-to-WhatsApp ads. The first one displays in the Instagram Feed, the second in Stories, and the last in Facebook Newsfeed. They all include the advertiser’s branding, the “sponsored” disclaimer, a short descriptive text, a large image, and a CTA redirecting to a WhatsApp profile. Step 5: Set Up Quick Replies Once your promotion brings some users to chat with your brand, analyze their FAQs and set up quick replies to speed up communication and optimize routine actions. To create a quick reply, follow these steps: Tap “More options,” then “Business tools,” and “Quick replies.” Set a text message or a media file as a quick reply. Choose a shortcut for a quick reply. Create a keyword to find it quickly. Check an example of quick replies usage in WhatsApp. To reply in this case, you need to type in “/w”, and the answer will be “What kind of cake would you like?” There are some limitations you should keep in mind when managing your WhatsApp quick replies: The maximum number of stored quick replies is 50; The maximum length of a quick reply shortcut is 25 characters; Leading and trailing spaces from a shortcut are removed; All shortcuts must begin with a forward slash - '/'; The maximum number of keywords allowed per quick reply is 3; The keywords may not contain spaces or any of the following characters: '!', '#', '$', '%', '&', '(', ')', '*', '+', '-', '.', '/', '\', ':', ';', '<', '=', '>', '?', '@', '[', ']', '^', '_', '`', '{', '|', '}', '~', '×', '÷', '"'; The maximum length of a keyword is 15 characters. Step 6: Use Automated Messages Set an away message when you can’t answer so your customers know when to expect a response. You can also create a greeting message to introduce your customers to your business. Follow these steps to create such messages: Tap “More options,” then “Business tools,” and “Away message” or “Greeting message.” Set a text message. Schedule when it should be sent. Choose what type of recipients will see this message. Step 7: Organize Contacts and Chat with Labels Label your contacts, chats and messages with different colors to organize them based on your business goals. For instance, you can divide chatting with new customers from chats with pending payments, or new orders from completed orders. You can set up different quick replies to better communicate with people at different stages of their buyer’s journey. It’s easy to use Labels in your WhatsApp marketing. Tap and hold a message or a chat, tap on the label symbol, and choose one of the pre-designed labels or create a new one. You can create up to 20 labels. Step 8: Create a Catalog of Your Products Add a price, product description, and number to every product in your catalog. You can upload up to 500 products. With this feature, you don’t have to redirect your customers to a website and repeatedly send product information and photos to every interested contact. You can share your catalog to promote your products and services on other social networks. Medium and large businesses can utilize the WhatsApp Business API. It offers more profound features and solutions for handling communication with the audience on WhatsApp. Let’s finish this guide by getting some actionable tips to properly strategize your business activity on WhatsApp. 5 Best Practices to Create a Killer WhatsApp Marketing Strategy Run your business communication more informally Regularly update your status Use WhatsApp to deliver customer care Send short promotions with a website link Create a WhatsApp link We’ve collected four tips that will help you plan your WhatsApp marketing efforts more effectively. Here they are: Run your business communication more informally. Many people use WhatsApp for informal interactions with their friends. It’s essential to make your business messaging trustworthy, genuine, and creative. Make your marketing campaigns in line with the personal style of this channel, staying professional at the same time. Regularly update your status. Your WhatsApp status allows you to post business-related quotes, announce events, create promos, and share links that redirect to videos on other social media sites. Make sure the status text is short, informative, and eye-catching to attract more views. Use WhatsApp to deliver customer care. It’s a great idea to use WhatsApp messages, voice and video calls, and media files to solve customers’ issues in real-time. This direct and personalized approach helps you better engage with your audience and show that you’re a trustworthy business that doesn’t hide from users when they are dissatisfied or have problems. Send short promotions with a website link. Short WhatsApp messages with links to a website help you bring your contacts to certain pages. Such messages tend to have a high click-through rate and are significant in motivating more leads to shop with your brand. Create a WhatsApp link. It will help users start communicating with your brand easily. They won't need to look for your phone number, type it and start a chat. They only need to click your link, and they will receive a pre-made message. LIKE.TG offers a tool to create a WhatsApp link quickly and for free. Add it to your landing page, website, social media, chatbots, and email campaigns. Alternatively, you can generate a QR code and place it on your physical ads to let more people join your brand offline. Congratulations, now you know why WhatsApp is an excellent channel for personalized marketing. Create a strategy to meet your business goals and the platform’s unique style.

Word-of-mouth marketing is a strategy that relies on customers’ experiences with certain brands and recommendations they share with their friends and family. It’s a form of free advertising triggered by the impressions, feelings, and thoughts of buyers. In this video, Neil Patel reveals how to leverage word-of-mouth marketing. When the Internet is overwhelmed with various marketing techniques, it can be hard to find organically promoted brands. However, the easiest way to achieve it is to treat customers well, ensure the quality of your products or services, and keep doing what you do best. In this article, we’ll discuss the importance and pros of word-of-mouth marketing, find out how to use it, and explore several examples. Why is word-of-mouth marketing important? Today, every brand strives to be visible on social media and rank higher on Google. However, organic promotion is more important. If a brand cares about its customers and creates a great product, its consumers can promote it. They can easily share their positive experience and bring in new buyers. Such companies won’t need too many marketing techniques that don’t always bring tangible results. Nielsen informs that 83% of customers who participated in its survey trust companies their family and friends recommended. Experiences of other people with a specific brand often become sources of information for many consumers since they are more relatable and trustworthy. Any customer can become a part of word-of-mouth promotion in a variety of ways. It can be an unpacking video on Instagram Stories, a review on a website, a hashtag, or a tag. As a result, people can see this content and think about interacting with a particular company too. This way, brands can reach new consumers and drive conversions. A good product plus a positive experience with a brand can help attract more loyal customers. This, in its turn, allows companies to obtain good profit. Let’s uncover the advantages of this strategy and learn more about it. Benefits of Word-of-Mouth Marketing A brand doesn’t necessarily need pre-roll ads, site optimization, paid advertising, and other marketing tools to attract new customers. Consumers satisfied with a product can easily popularize a company and help it gain more profit. First of all, the strategy doesn’t always require additional costs and helps reach out to new clients who will be loyal to your company. Secondly, recommendations from friends and family always drive interest and trust in a certain brand. This is a chance to build your image as a credible, reliable, and trustworthy brand. Companies that apply word-of-mouth promotion obtain increased conversions, higher sales, and wider reach. All these factors create a great incentive for higher profits. The more people learn about your brand, whether from their friends’ posts or direct recommendations, the higher your brand awareness and the possibility of brand engagement will be. Now that you know the advantages, let’s proceed to the next section to learn how to leverage word-of-mouth marketing. How to Use Word-of-Mouth Marketing Consider influencer marketing Create hashtags Obtain reviews Offer freebies Conduct giveaways and contests Prepare referral programs Be ready to provide your clients with an excellent experience to make them discuss your brand and bring in their friends. Read on for our list of best practices for word-of-mouth promotion. Consider influencer marketing With influencer marketing, brands can show the benefits of their products on famous people’s social media pages. Opinion leaders can help you promote your product, reach a bigger audience, and encourage their followers to purchase. This type of marketing is a perfect choice because statistics say that 49% of customers trust influencer recommendations. Nowadays, this type of marketing is one of the most effective due to the level of trust that opinion leaders have built up with their following. The partnership between Reese Witherspoon, an actress and influencer, and Biossance, a skincare brand, is an excellent example. Create hashtags Social network updates encourage brands to rely not only on popular hashtags but also to explore emerging trends of this modern marketing tool. They enable your company to make your product visible and improve your brand recognition and customer engagement. Some brands even make changes to their hashtag strategy to increase their reach. You can use community, branded, campaign, and event hashtags to reach a wider audience and see customers tagging your brand and promoting it organically. You can see a branded hashtag of Sephora, a French retailer of beauty products. The company’s customers often use the brand’s hashtag to share their experiences and recommend Sephora. Obtain reviews Now, when all customers have social media accounts and access to the Internet, it’s not difficult to find necessary information about a brand or its product when considering a purchase. One of the most important things consumers pay attention to is reviews. They are social proof of a brand’s quality. Good reviews are helpful since they increase conversions and make your brand look trustworthy. As of 2020, nine out of ten customers read reviews before buying something. Thus, a brand should have a good reputation and satisfied clients. Hence, let your customers be influenced by good reviews, not bad ones. Consider adding reviews on landing pages of your products’ features or under your product cards to ensure that visitors will see them. You can see an example of how to implement that on the DirectEats site. Offer freebies People like to get something for free, and brands often give them such an opportunity. You can often encounter various freebies on social media platforms of different businesses. This is how companies try to attract and engage new customers who probably already use the products or services of other brands. The successful freebies can bring repeat sales and customer loyalty to your company. For example, Sephora offers customers to choose a gift for their birthdays. Conduct giveaways and contests The size of your brand is not essential when it comes to giveaways that can bring some exposure to your company. Opening a giveaway will not only enable you to reach your target audience but increase your customer base as well. Your clients will share the news about your giveaway with their friends and family and encourage them to participate. This, in its turn, will enable your followers to show their activity and spread information about your brand. Let’s take Kopari, for example. The company that offers coconut beauty products decided to conduct a giveaway for its followers. Prepare referral programs If you aim to achieve success in your word-of-mouth promotion, consider implementing a referral program. Offer some perks to your customers to drive interest and promote your company effectively. You can provide your regular customers with a financial reward or a free product as an appreciation for referring a friend. For example, some Spotify users got prizes for referring their friends. The company offered one month of using the service for free for existing users and one month of premium for new users. We hope that you’ll make use of the strategies above, and now we’ll walk you through several examples. Examples of Word-of-Mouth Marketing Many business owners are ready to implement word-of-mouth marketing strategies to drive sales and generate buzz around their brands. Several examples from big companies will demonstrate how the approach works in real life. Coca-Cola and the “Share a Coke” campaign Coca-Cola, known for its soft drinks, decided to create a special “Share a Coke” campaign. This step allowed the brand to attract new customers and encourage them to buy the famous drink. Coca-Cola aimed to make people share a drink with their friends to have a wider reach. Dropbox and free space When it was first launched, Dropbox used a referral program to spread its message and make more and more people use its services. Everyone can be enticed by free products. The file-hosting service leveraged this fact by offering 500 MB of bonus space for referred customers. Netflix and an army of opinion leaders Netflix succeeded in obtaining a vast number of subscribers by using influencer marketing. The popular streaming service noticed that many consumers trust influencer recommendations. The power of opinion leaders made Netflix stand out and grow exponentially. Your audience is the best way to promote your brand organically without a huge number of modern tools and approaches. However, you can’t turn your consumers into raving fans at once. To win their love and attention, you’ll need to do your best at creating a good product and providing consumers with excellent customer service and experience.

A webinar announcement is a message sent to inform the audience about an upcoming webinar. After registering with LIKE.TG, you can send announcement campaigns for free. Why should I send a webinar announcement? If you conduct webinars, conferences, or workshops and never send event invitation emails to your audience, you will lag behind your competitors. With the help of these messages, you can hype up your event, skyrocket your website traffic, boost sales, and get one step closer to your customers. With the large selection of channels available today, informing your audience is a no-brainer, and you won’t even have to break a sweat to set it up. Still, you have to choose the best channel for your business at a reasonable price. You can create an attractive banner for your site, but how can you be sure that there will be loads of traffic in the days before your webinar? Alternatively, you can run paid promotions, though, there are no guarantees that your offer will target the right people. As a result, you may lose a lot of money. To be on the safe side, we suggest sending webinar announcement emails. Direct promotions and email campaigns will drive 58-64% of the registrations for your event. As of 2017, 45% of marketers prefer using email when promoting their webinars. This channel has proven to be the cheapest way to build relationships with customers. With LIKE.TG you can send 15,000 emails for free every month using advanced marketing tools. How can I create the perfect webinar announcement? Create an attractive subject line Add an image worth a thousand words Write a clear copy Creating an announcement email campaign will take 30 minutes without making the process stressful. All you need to do is choose a reliable marketing service that provides pre-designed email templates, an intuitive email builder, scheduling options, and helps you monitor email performance. Let’s dive into creating a webinar announcement step by step. Create an attractive subject line Let's assume that you’ve chosen the right segment of people to send your webinar invitation campaign to. Now your task is to make them open your email — and that comes down to the quality of your subject line. Help your subscribers realize instantly that they’ve been invited to a webinar. State this information right in your subject line and include the webinar topic in the preheader. Don’t underestimate the power of a good subject line, and with LIKE.TG, you can customize it to your liking. Loren Baker from SEJ reveals the topic of the upcoming webinar in the subject line and provides more details in the preheader text. Add an image worth a thousand words A high-quality image not only attracts attention but can provide all the necessary information about your webinar without typing a line of text. Your banner may contain the topic of your event, questions that a speaker is going to cover, time and date. Make it clickable so that a user can read more about your webinar right on the registration page. If your speaker is a famous specialist in your niche, use their photo to motivate users. The GIF in the email below grabs attention and is a metaphoric representation of the topic of the webinar. Write a clear copy Include information users need to attend your event: topics for discussion, date, time, duration, the reason why it’s worth attending and say a little bit about your speakers. To make it visually appealing, make use of a bulleted list. Don’t forget to add a CTA that will let users register. Naming the button “Register,” “Save me a seat,” “Join the webinar,” or something else concise. The webinar announcement email below brings it all together perfectly. All the details are in front and information is easy to scan. How can I announce a webinar with LIKE.TG? With LIKE.TG’s drag and drop editor, you can create an outstanding email campaign without any technical skills. Drag text, pictures, buttons, videos, social sharing buttons to your email and edit them to match your brand style. You can use free pre-designed templates to save time. This guide will walk you through creating an email campaign. Tips to Create an Effective Webinar Announcement To create effective announcements, follow these tips. Target the right people. If you plan to launch paid promotions on Facebook or Instagram, be meticulous about choosing the audience that you target with your ads. These people should be interested in your activities, otherwise, you’ll be wasting your budget. If you send a webinar announcement email, be careful to choose the necessary segment. Avoid attacking your entire mailing list with the invitation. It’s highly unlikely that all of your audience needs to attend this particular webinar. Combine channels wisely. Your target audience could be anywhere, but never communicate the same message across all the marketing channels you use. You can announce an upcoming webinar on your site, send reminder emails to your registrants, and tell that a webinar is about to start with a web push notification. Record your webinars. You can use the recording of a valuable webinar as a lead magnet. This way, users will be more motivated to subscribe and you don’t have to invest a dollar. Besides, you can use the recording as a part of a course, educational materials or transform it into an article. Examples of Webinar Announcements This is a webinar announcement post on Facebook. Users can find all the information in the banner and follow the link to fill in the form to attend an event. This webinar on Logo Design was announced on Instagram. The person holding the webinar is tagged so people can contact them directly if necessary. This webinar announcement email from Teachable explains what registrants will learn from their webinar.

A push notification is an instant message that is "pushed" by an app in response to a certain event or process that is taking place in the app ("you have a new friend request," "file finished downloading," etc.). Recently the world saw the rise of web (browser) push notifications. Web notifications serve the same role, but instead of an app, push notifications are sent by a website. LIKE.TG allows you to send web push notifications free of charge if your database is fewer than 10,000 subscribers. Watch this video to learn how to send push campaigns with LIKE.TG. What is a web push notification? Web push notifications are a powerful marketing tool. Push notifications are extremely popular among e-commerce businesses. They send web push notifications from websites to users who have permitted to receive them. Marketing agencies and push services provide companies with professional instruments that help boost engagement and rocket sales. With LIKE.TG, you can either send push campaigns or combine them with email and SMS for better performance. Why use push notifications? High click-through rate Offline notifications All popular browsers support them Spam-free messages Increase engagement, loyalty, and sales Free notifications at LIKE.TG High click-through rate. Web push campaigns' high CTR is due to their visibility. Notifications grab users' attention to whatever site they are viewing. Offline notifications. Even if subscribers were offline when you sent your push campaign, they will the next time they come online. All popular browsers support them. Google Chrome, Firefox, Opera, and even smartphones support receiving these instant messages. Spam-free messages. Push notifications exclude sending spam since users don’t have to give any personal information. Right after subscribing, a specific ID is created for each user who agrees to receive push notifications. Increase engagement, loyalty, and sales. Use push notifications to inform your clients about their order status, notify subscribers about the fresh content on a blog, recent updates, and time-limited sales. You can send web push notifications in LIKE.TG for free if your database is less than 10,000 subscribers. Check out the list of useful push notifications' features: «The features of web push notifications you have never heard about ». How do push notifications work? All you need is to add a script generated by a push service to your site. With LIKE.TG, you’ll get one line of code to be inserted. When a user visits your site for the first time, they will see a subscription request. If they accept the invitation — congrats, from here on, they will receive your push campaigns. If they block your request, it will never appear again. How to send push notifications for free with LIKE.TG? Creating push notifications with LIKE.TG takes five steps and doesn't require any special skills. Just follow these steps. Step 1. Register with LIKE.TG If you still don't have an account in LIKE.TG, register. Step 2. Add your site to send push campaigns Before creating a web push notification, you need to add your site to LIKE.TG. Navigate to the "Push" tab and click "Add New Website." Then, choose a site protocol and enter the link. Upload a website image and choose subscription request conditions. Follow this step-by-step guide: «How to Add a Site to Send Push Notifications ». Step 3. Add the generated script to your site Add the code to the site before the closing tag </head>. Step 4. Create a web push campaign Navigate to the "Push" tab and click "Send PUSH." Choose the recipients of the necessary sites, customize the notification appearance, and specify the sending time. Write the title and text of the message. To boost conversions, personalize and segment push notifications according to browser language, region, browser type, subscription page. Add a large image to your campaign to attract the attention of more users. Schedule push notifications to be sent to automate your workflow. Follow the instructions in this guide: «How to Create and Send a Push Campaign». How to Disable Push Notifications Irrelevant push notifications, accompanied by an alert, may distract and annoy users, so they want to disable them. It can’t be done on the website that sends you notifications. To stop notifications, go to the settings of your browser, and manage exceptions. Find out how to disable push notifications in Google Chrome and Mozilla Firefox in our step-by-step guides. Web Push Notifications API Want to send push notifications automatically to your clients from your current CRM or CMS system? Make use of our REST API! For more details, go to our Web Push API documentation. Push Notification Best Practices Personalize push notifications Segment push campaigns Include a large image and custom icon Preview notifications before sending them Combine push, SMS, and email marketing To make push notifications increase customer loyalty, raise brand awareness, and rocket sales, check out some useful tips below. Personalize push notifications. This is not a new method of increasing performance, but it still holds. If the users see their name in your message, it has more chances to get clicked, since people are fed up with mass notifications. Segment push campaigns. Stay away from sending the same content to the whole mailing list. That won’t do! User engagement depends on whether you’ve managed to make relevant offers at the right time. Besides, make sure your notification language correlates with your client’s one. Include a large image and custom icon. This way, your notifications will attract users’ attention at once. A custom icon will help you build brand awareness. Preview notifications before sending them. Do this to make sure that your customers will receive what you want. This step helps eliminate typos, irrelevant links, and find out how your message will look. This option is available with LIKE.TG. Combine push, SMS, and email marketing. The combination of the marketing channels mentioned above will allow you to carry out an individual approach to each customer and choose the most appropriate channel when necessary. For example, send an email campaign to inform about the upcoming sale, push notification — to remind on the “X” day, and SMS — to notify about the order status. With LIKE.TG, you can combine these marketing channels for better outreach. Find out how to create relevant web push notifications on our blog. Examples of Push Notifications Personalize and segment notifications according to users’ behavior on your website. They appreciate your care! Check out another example of a segmented web push notification sent via LIKE.TG. We will help you build relationships with your clients. This delicious web push notification won't give subscribers a chance to ignore it. I hope our tips will prove to be useful. Get inspired and leave the technical side of things on our service. Send push campaign

A webinar invitation is a message sent to inform your audience about an upcoming webinar. Email is the most common way to invite subscribers, while marketers also use social media pages and chatbots. Sending webinar invitations is the best way to attract people to your webinar and stir up interest in the event. In your webinar invitation, you should motivate people to register and showcase the necessary details. Let’s start this guide by learning what you should include in a webinar invitation. How do I write a webinar invitation? Tell your subscribers about the speakers Combine subject lines and preheaders Use images Provide all the crucial details Add a clear CTA Provide your contact info Make a good first impression with your subject line to grab as many potential event-goers’ attention as possible. Get creative with the content of your webinar invitation but, at the same time, stay practical by providing users with all the necessary information about the event. To achieve good results, follow these recommendations: Tell your subscribers about the speakers. If a well-known expert in going to host the webinar, it’s a good idea to include their names in the webinar invitation subject line. For example: “Learn how to write killer welcome emails with Neil Patel!” Combine subject lines and preheaders. Support your subject line with a preheader so you can include details or create a hook, like in the example: Subject line — “Digital Marketing Secrets Webinar.” Preheader — “Limited seats.” This combination will create FOMO and improve your open rates. Use images. Include a picture of the speaker or an illustration that reflects the topic of your webinar. Provide all the crucial details. Specify the topic of your webinar, date, time, and duration. Leave less important information for later in your series of event reminders. Add a clear CTA. Use a call to action to tell users what they need to do to take part in your webinar. CTAs like “Register” and “RSVP” are the most common when it comes to webinar invitations. Provide your contact info. Don't be afraid to let your audience know that your speaker is a pro on the topic of your webinar. Some users may want to contact you to get more specific details, so be ready to answer all of their questions. Now, that you know what should be included in your webinar invitation, let’s look at some examples. 4 Webinar Invitation Examples Here are some quality examples for your inspiration collected by Really Good Emails: Asana’s invitation includes the webinar’s topic and includes the date and time. It also has two strong and clear CTAs. Besides, it shows the guest speaker and the position he holds in his company, which helps readers understand the webinar is made by professionals. At last, users can see the list of activities giving them more motivation for joining the event. Another great webinar invitation example is from Zoom. It promotes a series of webinars to get the audience acquainted with all of Zoom’s features. It includes an image of a smiling person and gives a small intro text with a CTA. Below, there is a list of upcoming webinars with dates, time, and smaller calls to action. In the end, Zoom promotes free daily demos and also encourages readers to register. Like the previous example, this webinar invitation by Teachable is designed to make the onboarding process easier. The webinar’s name “Teachable 101” says that it is targeted at beginners. The email explains that the webinar is free. It also lists the details and explains what users will gain by attending the event. The last example is from Carrot. Their webinar is designed to help couples with fertility issues become parents in the uncertain times of coronavirus. The message is very simple, it contains one image and a pretty large piece of text with some links. This invitation ends with a CTA. Let’s now learn how to send your own webinar invitation email. How can I send a scheduled webinar invitation? Upload your mailing list Create an email template Schedule email sending It only takes three steps to create a webinar invitation email with LIKE.TG. Step 1: Upload your mailing list Upload your mailing list or collect subscribers with LIKE.TG’s free subscription forms. Here’s how your mailing list will look in a LIKE.TG account. The columns “Gender” and “Country” can be useful for segmentation. Step 2: Create an email template You can create a professional-looking webinar invitation in several ways with LIKE.TG: Use our intuitive drag and drop editor; Choose one from pre-designed templates in our free library; Save any email from your Gmail inbox as a customizable template to your LIKE.TG account with our Chrome extension. With the first option, simply drag and drop the elements of your email to the working field and customize the images, fonts, text formatting, and CTA buttons to your liking. Below is an example of a webinar invitation email. You can сreate an email like this in half an hour with this guide. Step 3: Schedule email sending In the last stage of creating your webinar invitation, you can schedule it for any date required. Let’s finish this guide with some useful tips. 4 Best Practices for Creating an Effective Webinar Invitation Personalize your invitation Motivate returning attendees Offer an early bird discount Create a series of follow-up reminders We’ve collected four excellent tips to help you create a killer webinar invitation that is sure to attract lots of people. Here they are: Personalize your invitation. Personalized subject lines can increase your open rate by 50%. Try something like this: “Hi, Nina, free 5 February? Join our Hear Everything Webinar!” Motivate returning attendees. It is always cheaper to work with loyal clients than to acquire a new audience. Create a personalized invitation for those who have attended your webinars in the past. This way, they are more likely to join you again and spread good word-of-mouth about your event. Offer an early bird discount. Create FOMO to attract more attendees early on. The first registrants will share the news about your webinar with their friends on socials, and generate more attendees for your event. Create a series of follow-up reminders. Create a series of automated webinar reminders and, as the webinar date approaches, add value with every new message. Aside from email, you can create a series of webinar reminders created with LIKE.TG’s Automation 360 that will include emails, SMS, and web push notifications. Congratulations, you’ve learned how to create and send efficient webinar invitations. Try sending one with LIKE.TG today! Send a webinar invitation

A website builder is a software that empowers users to develop a site that meets their needs without knowledge of the code. It usually has a drag-and-drop editor so clients can add specific elements and build a professional website for their business. In this video, Anna, a marketer at LIKE.TG, explains how to create a website for free without any coding skills. In this article, we’ll uncover why to use a builder, how it works, and how to choose the right one. We’ll also discover the 5 best platforms for beginners. Why should you use a website builder? Builders enable business owners to design stylish websites without knowledge of the code. However, there are even more advantages you can reap from it. In this section, we’ll uncover all the benefits for your brand. First of all, quality services offer you ready-to-go templates for various types of businesses. You don’t need any programming or coding knowledge to build your desired website design. Building a website allows you to erase the limits of a physical store. You can run an eCommerce business using features, themes, and necessary tools. As a result, you’ll be able to integrate with other platforms and ensure an excellent shopping experience for your consumers. For example, you can incorporate needed payment systems, integrate various lead generation platforms, and bulk email services, apply customer management tools, etc. Since online presence is a must nowadays, the majority of website builders have integrations with them. It enables you to avoid searching and installing specific plugins. One more advantage of a website builder is its cost-effectiveness. Using a special platform, you can save costs on hiring a website designer. If you worry about how your clients can find your online store, you can use a custom domain name or your registered domain. Your customers will recognize your site and find it easily. With a site creator, you can save time and adjust the design of your website at any time. Pre-designed templates and themes enable you to create your site fast. Moreover, you can always make necessary changes if you see some drawbacks later. Now that you know why you should use a website builder for your business, it’s time to figure out how it works. It will help you decide whether it suits your purpose. How does a website builder work? Website developing services don’t imply any installments. So you don’t spend time reading instructions, figuring out how to install the program, and how to use it. They are used in a web application which is very comfortable for users. Since website builders target both starters and professional designers, they have a simple interface and easy-to-understand features. With drag-and-drop editors, you can add all the necessary elements to your new website by simply dragging them to the editor field. You’ll see various headings, texts, videos, links, and images which you can add to your workspace. After you finish with the components of your website, you’ll be able to see your result instantly. You can adjust the elements if you decide that something looks unsatisfactory or irrelevant. Usually, you have two options: create a website from scratch or select one of the available customizable templates. If you don’t have any coding skills, it’s better to use a template. It has everything you need for a perfect website except your information. Insert the text, headings, images, and videos you want to get the desired result. Now that you know how website builders operate, it’s time to proceed to the next section and discover how to select a website that suits your business goals, pricing requirements, and skills. How to choose a website builder? When selecting a website builder, you should consider several criteria, including ease of use, features, customer support, pricing, and data ownership. We’ll cover these points so that you can choose a good service for your company. Determine whether the service is easy to use. If you are a beginner, it’s crucial to figure out if a builder suits you. Go to the company’s website and see whether you need any coding or programming skills, explore how to design a website, and find out if it’ll be easy for you to handle it without the help of a professional web designer. Open the service’s features and search for a drag-and-drop builder, design options, ready-to-use professional templates, and editing tools. Explore pricing. Since there’s increasing competition for website builders, you have many options. Make sure to select among services that suit you in terms of price and functionality. It’s great if a platform has a basic free tariff or a free trial with the main features to understand how the service works. Search for information about a free domain, free SSL, free business email, and free eCommerce features on the builder’s website before paying for it. Explore this information to calculate the expenses on a website domain, business email, SSL, etc. Check if a service has some hidden costs. Discover the platform’s features. Your website builder contributes to your business's success and all integrations' productivity. When exploring the features, ensure the service offers a library of templates that satisfies you. Look through the website to see what templates, designs, and themes they offer. Moreover, check if the platform is flexible. It means that you can add some necessary integrations like Google Analytics, payment systems, CRM, email marketing services, etc. See the list of available integrations to ensure the platform meets your requirements. Contact customer support. Test a company's customer support agents by asking them questions about the service. It will help you determine how helpful and empathetic they are to potential customers. The service should have 24/7 support if you work in a different time zone and have your onboarding. You should also discover whether they have a live chat and a fast response rate. Look if a platform has a knowledge base or a help center in case you can’t get through to the support or want to figure everything out yourself. Unveil data ownership and privacy policy. Although you might not instantly think about these two points, they are essential for effective work and data security. Before paying for any service, read the terms of this service and its privacy policy. It will prevent you from having any issues in the future regarding your personal data. Now that you know how to find the right website builder, we’ll provide you with a list of the best services in terms of pricing, functionality, flexibility, and usability. 5 Best Website Builders for Beginners We’ve gathered the 5 best website builders for you to consider. Let’s review each of them in detail so that you can choose one for your brand. LIKE.TG LIKE.TG is a multichannel platform that combines all the necessary marketing tools, including a website builder. The service allows you to design sites, landing pages, and online stores. With the provided tools, you no longer need to hire a website designer and spend additional costs. You can do it all by yourself with an easy-to-use platform and no coding skills. Once you understand which site you need for your company, modify the size of the components and select a color palette. The platform enables you to build a responsive website design that adapts to any screen size. It means that your site will look good on PCs, laptops, and mobile devices. You just need to add text, forms, and buttons that are visible and good-looking. Customize your website style and add the necessary elements to convert leads into clients. Design a website from scratch or use templates. The platform provides you with ready-to-go professional templates to create websites faster. Add a live chat to answer users’ questions and encourage them to convert. Live chat from LIKE.TG enables you to tailor your live chat’s format, color, and style, hide and expand the live chat widget whenever needed. The dialog history with all your potential customers will appear on one page so you can manage your chats quickly. Consider adding subscription forms if you want your customers to connect with your brand fast. This feature is available with LIKE.TG. With multichannel subscription forms, you can communicate with your potential clients through preferred marketing channels such as email, SMS, or chatbots. The service empowers you to add various fields (name, gender, address, or phone number), upload images, and modify the form on the go. Set display options and add subscription forms to the web pages you need. The form will appear on the necessary pages of your website immediately or in a couple of seconds. You can design a smart widget using templates and add smart pop-ups to your newly created website. With ready-to-go templates, you can set up your pop-up and add it to your site within 10 minutes. Modify display conditions, tailor messages, and deliver personalized experiences with your company. Customers can pay for products right on your site. Add product galleries, descriptions, shipment options, and payment buttons to sell your products seamlessly. Connect LIKE.TG free CRM to manage all the deals and their progress. Besides, the platform provides useful integrations like web push, email campaigns, and chatbots. Below you can see the process of creating a website using a template in LIKE.TG. Free plan: One published site, 50 pages, choosing a domain name, and 100 MB of image storage. Paid plan: Starting from $13 per year for three published sites, 500 pages, custom domain, choosing a domain name, 200 MB of image storage, and accepting payments. Wix Wix is a perfect platform for people who want to sell online, promote business, and build a community. With the service, you can create a blog, eCommerce website, and portfolio. It helps you reach different purposes like selling goods online, extending a loyal audience, monetizing content, improving visibility, conducting events, etc. Wix provides you with a library of 900+ free, customizable website templates that will meet the needs of businesses in different industries and the option to design your website from scratch. The platform will be helpful for starters and professional creators since it has a smart drag-and-drop editor. Moreover, after signing up, you’ll get a custom domain, logo, and more brand tools, full-stack web dev tools for custom functionality, and AI technology that assists you during the website development process. There are even more advantages you can experience with Wix: fast website loading; multi-cloud hosting; space for SEO optimization; built-in accessibility tools; 24/7 data protection. Below you can see how to edit an existing template for your business in Wix. Free plan: Up to 500MB of storage space, up to 500MB of bandwidth, and assigned URL. Paid plan: Starting from $4.50 per month for 1 GB of bandwidth, 500 MB of storage space, and 24/7 customer care. GoDaddy GoDaddy is a service suitable for designing portfolios and setting up an online store. Different features of the platform enable you to create a website, promote it, and get your customers. GoDaddy provides free professional templates for various industries like online stores, restaurants and food, home services, fashion and beauty, and health and fitness. Drag and drop builder enables you to customize or add entire sections like headings, galleries, price lists, or menus. Moreover, the service takes care of your social media and email campaigns. With GoDaddy, you can create engaging branded content for your accounts. The platform allows you to design your website by using templates for free. Once you decide to start selling, you can upgrade to a paid plan and receive orders. In one dashboard, you can see and manage various things like reviews, orders, and social media. It’s convenient and time-saving. Below you can see how to build a website in GoDaddy. Free plan: 7-day free trial. Paid plan: Starting from $9.99 per month (if paid annually) for custom domain, websites and marketing analytics dashboard, and website chat. Strikingly Strikingly is a perfect choice for starters since it’s easy to use. The platform offers you a library of website templates and a drag-and-drop editor. You need to add the necessary elements and edit them. In around 30 minutes, you’ll get a professional-looking site. With Strikingly, you don’t need any knowledge of the code or experience building websites. To launch a website, you need to choose a template and tailor it for your business. The platform offers templates for startups, portfolios, events, blogs, stores, services, etc. You can create a new domain name or use your registered one. This way, it’ll be easier for customers to recognize your business. Creating eCommerce websites is easy with Strikingly. You need to add a simple store and connect it with the preferred payment systems like PayPal and Stripe. You are all set up to sell. With the platform's features, you can add shipping, coupons, and membership log-ins. Creating signups, forms, live chat, and newsletters in one place allows you to generate leads and expand your audience. Consider developing a membership program and registering your customers within it. This step will help you increase engagement and customer loyalty. Besides a simple store, you can create a blog. It will enable you to share valuable content with your readers in a convenient way. After building your website, you’ll be able to access Strikingly built-in analytics. With its help, you’ll see the effectiveness of your blog posts, visitor statistics, and the number of interested prospects. Moreover, you’ll receive insights into the success of your website. In the screenshot below, you can see how to design a website in Strikingly. Free plan: unlimited free websites, Strikingly.com domain, 5 GB monthly bandwidth, 500 MB total storage per site, 5 multiple pages per site, and 1 product per site. Paid plan: Starting from $12 per month for 2 limited sites, unlimited free sites, custom domain, free SSL for custom domain, 1 GB storage per site, 50 GB bandwidth, up to 5 pages per site, and up to 5 products. Duda Duda enables you to design a well-performing website without any training or special skills. It allows you to access pre-designed elements, create shareable designs, collect and import content, and build websites you can launch in minutes. The platform has a rich selection of templates to choose something appropriate for yourself. Examples include templates for yoga teachers, insurance companies, real estate businesses, professional CVs, design agencies, and many more. Duda has a Content Library. Creating a website is faster in Duda since it helps you pull all your content from a website or Facebook page into the Content Library. Text blocks, images, and addresses are widgets you can connect to the Content Library to manage your data in one place. Moreover, the service takes care of your team collaboration. You can leverage asset sharing, site comments for quick design iterations, team permissions for frictionless project management, etc. Utilize no-code website builder software or dive into JavaScript, CSS, and HTML, with the platform’s intuitive web design solution. Discover drag & drop tools to create a perfect design for your website. Below you can see how to design a website using Duda’s ready template. Free plan: 14-day free trial. Paid plan: Starting from $19 per month for 1 site & AWS hosting included, and email support. Congrats, now you have a list of amazing website builders to choose the right one. Hope that our article will help you with establishing your business website.

Website monetization is the process of earning money from a particular website or blog by using it as an advertising platform for companies with content and offers relative to that site. Why is website monetization important? Increases revenue Gives a chance for passive income Allows earning from the blog It gives you options Increases revenue. A decision to implement website monetization is crucial because it allows more opportunities for earning. Depending on how much traffic a website has, website monetization can be a part-time job, or something more significant. Gives a chance for passive income. There are different options for website monetization, which requires setting it up once, such as display advertising and web push ads. After setting this up, the traffic on a website will result in revenue. Allows earning from the blog. Bloggers can monetize, too. They often focus on monetization methods like donations and affiliate marketing, but they are not limited to that. It gives you options. You can monetize a website or blog in different ways. Choosing adequate types of website monetization for your situation is essential. For instance, if you are a vegetarian blogger, it’s a good idea to advertise vegetarian shops and restaurants. If you’re a speech coach, it’s appropriate to suggest microphones and clothes for sounding and looking ideally in public. Types and Examples of Website Monetization Display advertising Google Adsense Web push ads Affiliate marketing Membership site Sponsored content Donations Display advertising Selling ad space to monetize your website means that you have to find companies, ideally within a relevant niche, and provide them with space on your site where they will display their ads. The relevancy of display advertising is based on data about previously visited websites and search queries. The advertisements below are relevant to a person who writes articles on marketing topics, for example. Google Adsense It’s a service for selling ad space. Google Adsense liberates a website owner from searching for relevant advertisers and takes fees for such service. Web push ads Web push notifications open the other way to monetize a website. If the users allow a site to send web push notifications, they will receive announcements, integrated into this website notification, from other companies. The algorithm shows relevant advertisements only. Affiliate marketing This type of monetization means selling other company’s products or services on your website. A website owner finds a product attractive to the audience and promotes it on the site and via email campaigns. The revenue depends on the commission both sides have agreed upon. Membership site It means that a website offers exclusive content, which only members can view. A membership site monetization requires payments that allow users to get access to additional and more valuable materials. Sponsored content A website or blog can add content from other relevant webpages. This information should be interesting for the audience and be added only to the point. Otherwise, Google can punish the website. Donations If a website provides users with valuable content or solves their problems for free — a website owner can ask the audience to make donations. The revenue depends on the number of people using the website daily and how strong they want to contribute. Website Monetization Best Practices and Tips Let your website breathe. Don’t overwhelm subscribers with tons of ads on every page. Put yourself in your audience’s shoes and mind that the ads should be relevant to a website’s subject. Follow the law. Your website monetization should be legal. Irresponsible behavior towards marketing methods may harm the reputation of your website and brand. Develop a monetization mix. A website with a lot of traffic can monetize in different ways at once. A website owner should think out the best ways that fit the circumstances and try to implement them. Monetize my website

WhatsApp marketing is a type of messenger marketing, which implies promoting a brand through WhatsApp. This channel helps brands reach an enormous audience, build strong relationships with customers, and increase sales. With LIKE.TG chatbots, you can convert more leads into customers and provide 24/7 client support. In this video, Alex, a marketer at LIKE.TG, explains how to boost your marketing efforts on WhatsApp. Why Should You Use WhatsApp Marketing for Your Business? WhatsApp is the most popular messaging platform in the world. In 2020, its audience has grown up to 2 billion active users monthly. This marketing channel is a must-have for businesses that want to connect with audiences in developing countries. For instance, there are 340 million monthly WhatsApp users in India and almost 100 million in Brazil. However, the platform is also an excellent choice for promotions in the US market – 68 million Americans access WhatsApp at least once a month. WhatsApp marketing allows you to stay in touch with your customers – more than half of WhatsApp users check the app every day. Better yet, you can be sure they will get your offers, as text messages have a 98% open rate. The last point is that your customers love this communication channel. They trust brands with chat apps more – 53% of people say they would buy from companies they can reach via chat. However, there are more reasons to implement WhatsApp in your marketing strategy. Read on to learn a few more benefits of this marketing channel. Benefits of WhatsApp Marketing for Your Business Profound relationships with customers Higher conversion rate Better sales Lower cost of marketing Using messengers is a golden opportunity to improve your marketing strategy. There are four positive outcomes of using WhatsApp for your business promotion. Profound relationships with customers Over 55% of people feel more connected to a brand if they use messaging apps. It makes WhatsApp marketing a bulletproof strategy for building long profound relationships with customers. Maintaining such a connection, in turn, helps brands cut expenditures as customer retention is 5-25 times cheaper than acquisition. Out of the box, WhatsApp provides business with a robust set of opportunities for personalization. For instance, you can send personalized welcome messages, special offers, birthday congratulations, and so on. Such an approach keeps customers more engaged with a brand – over 70% of consumers say they engage only with personalized marketing messages. Higher conversion rate Choosing a perfect channel for your initial contact with customers is crucial. People may get disgruntled with phone calls while staying inaccessible through email or social media. Here is where WhatsApp comes in handy to nudge your prospects towards the purchase. Businesses say that customers answered 40% of their WhatsApp messages. Better yet, messaging drives conversions. Namely, messaging after initial contact with a prospect can increase the conversion rate by 112.6%. However, WhatsApp marketing is not the only way to boost your conversions. If you want to learn some more tricks, follow our comprehensive guide on conversion rate optimization. Better sales WhatsApp marketing works as a sort of magic wand for your sales. The simple trick of adding a WhatsApp phone number on your website may result in a 27% more sales leads. It seems like the opportunity to reach a brand through any messaging app alone instills confidence in potential customers. At least 66% feel more optimistic about purchasing from a company if it is active on messengers. Better yet, you can consider WhatsApp a stand-alone sales channel for your business. It’s possible with the growing tendency for people to buy through messaging apps. Roughly 60% of consumers believe they will use messengers more to make purchases in the future. Lower cost of marketing WhatsApp is still a very affordable marketing channel, which makes this platform enticing for small businesses. All you need to get the ball rolling is to install an app and connect to the Internet. Meanwhile, the chances that your message will reach the customer are sky high. On average, a user checks WhatsApp over 23 times a day. WhatsApp marketing drives more conversions, improves sales, allows you to build deep quality relationships with customers, and costs next to nothing in terms of marketing expenditures. Read further to learn how to build a WhatsApp marketing strategy. Support clients and boost sales! You can answer customers' FAQs, inform them about exclusive offers and increase your outreach via WhatsApp. Register and connect for free! WhatsApp Marketing Strategy Define your goals and KPIs Pin down your target audience Get the business app Create a brand persona Build a contact list Design your communication Deliver great customer service A well-made strategy underlies the effectiveness of every marketing channel. It enables you to plan your steps and change paths if something goes wrong. Here are a bunch of tips to help you craft your WhatsApp marketing strategy and get great results. 1. Define your goals and KPIs To get your WhatsApp marketing strategy started, determine your marketing objectives. This step will help you focus your attention on meaningful activities and draw the line on unnecessary things. Start by revising your marketing funnel and finding weak spots. Try to think of business goals you can pursue with your WhatsApp marketing strategy. Pinpoint the KPIs that will help you understand whether you have met these goals. Here is an example to help you get your head around this scheme: If your business has issues with retaining customers, you can tackle them by sending promotional messages through WhatsApp. In this case, your KPIs might be clicks, engagement, and customer retention rates. 2. Pin down your target audience Knowing your target audience underlies all your marketing efforts and defines their success. You can try several approaches to determine your target audience. A classic one is customer profile creation. To explore it, follow our guide on building a buyer persona. Another way is to use the jobs to be done (JTBD) framework. If you decide to stick to this one, ask yourself these questions: Why do people use your product? What value do they want to get from it? What outcomes do they want to achieve? Whatever approach you choose, avoid guesses and speculation; explore your audience instead. To start with the JTBD framework, interview 10-15 of your current customers who made a purchase lately. For customer profile creation, you can conduct surveys on social media and add data from Google Analytics, your CRM, Facebook and Google Ads, and so on. These tools will help you spot demographic and geographic characteristics of your typical customers. 3. Get the business app To meet small and large firms' needs, WhatsApp launched a stand-alone application, WhatsApp Business. This tool has some helpful extra features, such as: A business profile with essential information: your address, business description, email address, and website. Catalog – a virtual showcase of your products. Labels to organize your chats with customers. For instance, you can label conversations according to the stage of the sales funnel. Quick and automated replies to stay in touch with customers and provide answers immediately. Statistics to track sent, delivered, received, and read messages. 4. Create a brand persona People prefer to communicate with other people, not an impersonal business. Thus, to undertake successful WhatsApp marketing, you need to form your brand persona. A brand persona is a kit of traits, attitudes, and values your brand shares. Remember market leaders? All of them have personas. For instance, Apple appears to be creative and intellectual, Fanta – jolly and easy-going, Nike – passionate and vigorous. Your brand probably also has some personality; try to explore it and spot the most meaningful traits. This persona will underlie your tone of voice and communications with prospects on WhatsApp. Create a feeling that your customers are dealing with a person. Try to use a person's name as a signature; it works better than a company's name. 5. Build a contact list If you’re going to use WhatsApp as more than a customer support channel, you need a contact list. The best way to get one and grab new contacts is to use subscription forms. Place them on different pages of your website and offer a lead magnet – such as an eBook or discount. Consider going for multichannel forms – they allow your subscribers to choose where they want to receive updates – via email, WhatsApp, Facebook messenger, and so on. This move lets you communicate with customers through the channels they prefer. In turn, such an approach creates higher engagement and boosts conversions. To create multichannel forms in two clicks, try the LIKE.TG form builder. Remember to segment your audience to send the most relevant campaigns and deliver personalized experiences. Follow our guide on mailing list segmentation – though we’ve created it with email marketing in mind, you can apply the same tactics to WhatsApp marketing as well. 6. Design your communication WhatsApp messages have impressive open rates in comparison with other channels. However, if you offer irrelevant or poorly produced content, your marketing on this channel will be dead in the water. Start by pinpointing your main topics and the messages you want to deliver. Try not to limit yourself to only promotional messages; remember to entertain and educate your audience. Keep your communications short and sweet – people often check WhatsApp on the go and have no time to read long messages. Reinforce your messages with multimedia files, such as videos, animations, or pictures. Emoji are also appropriate in WhatsApp marketing. If you want to play around them, choose smiley faces or people rather than business-themed objects. Another point to consider is message frequency. If you bombard your readers with messages every hour, chances are it will make them annoyed with your brand. It is best to adhere to the commonly used practice of sending 5-10 messages weekly. 7. Deliver great customer service Most customers use messaging apps to get brand support. 59% of people believe they get responses faster via messengers, 50% find better advice and care in this communication channel. Here is the point where WhatsApp marketing comes in handy. WhatsApp allows your brand to get queries immediately and provide customers with real-time support. This feature becomes crucial, as long as 28% of customers expect to get help within an hour, and 18% anticipate an immediate response. Keeping such a pace seems arduous, but WhatsApp allows you to provide customer support round the clock. All you need is to employ a chatbot and feed it with typical questions and answers to them. Such an approach may help you cut customer support costs by 30%. To sum it up, creating a WhatsApp marketing strategy encompasses setting goals, exploring your audience, delivering great content, and maintaining good relationships with your customers. Some brands have mastered these techniques flawlessly. In the next part, we’ll delve into some examples and ideas for your WhatsApp marketing. 5 WhatsApp Marketing Ideas and Examples WhatsApp marketing is all about relationships with the audience and delivering value. However, there is space for some creativity in these conditions. Let’s take a once-over of WhatsApp campaigns from all sorts of businesses and get a dose of inspiration for your own brand promotions. Klook – transactional messages The online travel platform Klook decided to use WhatsApp for customer satisfaction and to increase retention. Thus, the company built its marketing strategy around updates and notifications about bookings. Klook kept its clientele's best interests at heart and needed to find the most convenient communication channel. As the company has an enormous audience in the Asia-Pacific region, the choice fell on WhatsApp – the app is widespread in this area. The travel platform invited its website and app visitors to subscribe to WhatsApp notifications – order updates and reminders. As a result, the opt-in rate for WhatsApp turned out to be 63% higher than for the Klook app’s push notifications. The customer retention rate grew by 40%. Netflix – personal recommendations The streaming giant, Netflix, knows a little something about keeping its users engaged with the service. The service offers personal recommendations in its mobile application. In 2017, the company decided to extend this practice to WhatsApp. Netflix launched this campaign in January 2017 in India – WhatsApp's biggest market. Users, who had both Netflix and WhatsApp installed on their smartphones, saw the offer to stay in touch through WhatsApp messenger. If a person clicked “I’m in,” they started to receive messages about their account and TV program and film suggestions. Half a year after Netflix offered the same opportunity for its users in the UK. The trick here was to keep interacting with customers even after they’ve canceled their Netflix subscription. New show announcements and reminders triggered recipients to resubscribe to the streaming platform. Agent Provocateur – profound counseling The upmarket lingerie brand, Agent Provocateur, decided to go a bit further with recommendations to customers. A couple of years ago, the company started its Ménage à Trois campaign dedicated to Christmas. Agent Provocateur offered couples to start a group chat with the brand assistant on WhatsApp. During the conversation, the company representative gave personal recommendations and facilitated the discussion of what the prospects wanted for Christmas. 31% of these conversations resulted in in-store visits and 61% converted into website traffic. The campaign was so successful that Agent Provocateur decided to make Whatsapp counseling a permanent service for VIP customers. Saffola – real-time help If you've tried any diet, you are probably familiar with the cravings for a slice of pizza or a cookie. The Indian healthcare brand, Saffola, decided to build its campaign around fighting this want for unhealthy food. To help people combat their harmful eating habits, Saffola crafted a WhatsApp chatbot. A user could send a message to this bot when they felt a longing for some comfort food. In turn, the chatbot tried to distract a person with pre-recorded positive reinforcements, puzzles, and even a rap song. The latter promoted Suffola’s new active slimming drink. Adidas – tackling audiences’ issues The sportswear brand, Adidas, used WhatsApp as a part of its new shoe promotion campaign. The brand decided to focus on a narrow audience – amateur football players – and help them tackle their specific issue. Football teams fairly often experience troubles with stuff. Some players may drop out at the last minute before a match, and there might be no replacement. Adidas offered to find a substitute through WhatsApp. All you need to do is send a message to a WhatsApp hotline and share essential information about the match. In return, Adidas will send a top-notch football player to your game. Although the campaign only lasted for six days and targeted a specific audience, it has delivered impressive results. In particular, Adidas got a lot of buzz in football media, retail websites, blogs, and so on. Some of these examples are simple yet effective, while others are difficult to recreate. However, they illustrate the main rules of successful marketing: listen to your audience and know their needs, provide value, and be creative. Want to learn more WhatsApp hacks? Read further. 5 WhatsApp Marketing Tips Create broadcast lists Use group chats Employ WhatsApp statuses Craft a product catalog Create a WhatsApp link We’ve unpacked quite a few tricks of building a WhatsApp marketing strategy. Now it’s time to explore some more specific techniques. Create broadcast lists In a nutshell, a broadcast list is a group of recipients gathered together. Сontacts can not see each other and receive your messages separately, which makes them similar to segments in your mailing lists. These peculiarities make broadcast lists the perfect feature for sending relevant campaigns. For instance, you can gather all your VIP customers in one list and send them exclusive offers or ask existing clients for referrals, and so on. Use this feature to retain and engage your audience. Use group chats This feature resembles the previous one at first sight, but there’s a difference between them. Unlike broadcast lists, group chats allow members to see each other and share their opinions with the whole group. So, group chats may come in handy if you want to encourage discussions between your customers. For instance, you may set up a group to warm up participants before some offline event or webinar. Another case is when your clients make purchasing decisions in groups. It’s a common practice for businesses with elaborate and expensive products, such as IT solutions, industrial equipment, and so on. Although consumer good sellers may benefit from this tool as well – remember the Agent Provocateur example. Employ WhatsApp statuses If you're familiar with Facebook or Instagram stories, WhatsApp statuses may ring a bell for you as well. This feature allows you to share text and multimedia files with all your contacts and receive their feedback. While publishing the update, you may also share it on Facebook. The status expires in 24 hours. In Instagram marketing, stories are one of the most effective tools, and WhatsApp statuses work well too. You can use them to share special offers, product updates, promo codes, and so on. For instance, you may set up a one-day flash sale for WhatsApp users only. Craft a product catalog In 2019, WhatsApp launched product catalogs that allow you to showcase your products. The feature has great potential – even Instagram launched the analogous tool called the Instagram shop. You can add up to 500 items to your WhatsApp product catalog. Your potential customers may browse through it and share links to some products or ask you questions about them. You may also send catalog items to WhatsApp users or share a link to the whole showcase anywhere online. Catalogs are extremely helpful for small businesses or aspiring entrepreneurs with no websites. Create a WhatsApp link It might be difficult for users to initiate conversations with brand on WhatsApp since they need to find your phone number, save it, and start a chat. Luckily, there's an awesome solution — A whatsApp link. You can create such a link and place it on your website, in chatbots, landing page, or add it to your email campaigns. To start communicating with your brand, a user only needs to click it, and they will see a pre-made message. With the LIKE.TG WhatsApp link generator, you can create such a link in several minutes and absolutely for free. WhatsApp marketing is a golden opportunity to reinforce your brand and build deep, long-lasting relationships with customers. To achieve better results, go beyond WhatsApp and master all the channels your customers prefer. Try Facebook and Telegram messages as well, and reinforce your marketing strategy with email and web push notifications campaigns. To get started with these channels, sign up with LIKE.TG.

A welcome email is the first email communication a company has with a prospect. It is often a part of onboarding emails that help users get acquainted with the brand. In this video, the LIKE.TG marketer shares practical tips and examples to follow while creating a welcome email. Check out new ideas right now! Welcome emails enable brands to set the foundation for the kind of cooperation they will have with their subscribers. Given that these emails are sent after purchase or upon subscribing to a company’s newsletter, many of these messages are read which, means that the impression they give the reader is what they will hold over time. According to an Invesp infographic, 74 percent of people look forward to receiving a welcome email after subscribing to a brand’s email list. So, to ensure that these emails get to customer inboxes as soon as possible, it makes sense to work with a reliable email marketing service. A good email marketing service offers ready-made email templates, flexible email campaign builder, a bunch of useful features and authentication options for better email deliverability. Why are welcome emails important? Engages customers better Saves time Decreases spam complaints and unsubscribes Allows sending relevant campaigns Increases customer loyalty Gives options for segmentation Welcome email not only sets the tone for further cooperation with a customer but helps reach the following goals: Engages customers better Welcome emails have higher engagement levels compared to other types of emails. As such, they give a business the perfect opportunity to engage new subscribers and convince them to act. According to the infographic referenced above (Invesp), welcome emails have four times more opens and five times more clicks than other marketing emails. Moreover, these emails have a 50 percent open rate, thus making them 86 percent more effective than newsletters. Saves time Welcome emails are sent to new subscribers automatically. Hence, they keep marketers from having to connect with new leads manually, which is often a time-consuming task. With LIKE.TG Automation 360, you can set up a welcome email campaign once and let the service do the rest for you. Let's automate user onboarding! Give a warm welcome to each subscriber automatically. Make use of ready-made templates, personalization, and a free plan. Register and create a welcome email! Decreases spam complaints and unsubscribes Welcome emails introduce a brand to the customer. As such, the next time the business sends an email, the customer will be receptive to it. This will, in turn, reduce the chances of subscribers raising spam complaints or unsubscribing. Allows sending relevant campaigns Brands usually add the link to the Preference Center, where subscribers can choose the desired email frequency as well as the content to receive. This way, the brand can create different user segments to meet subscribers’ needs. Increases customer loyalty With the right welcome email campaigns, businesses forge lifelong relationships with customers. How so? These emails enable marketers to develop a sense of community in the recipient. For instance, an email with a message such as “Welcome to the club, Anne!” will make Anne feel like she belongs somewhere. In turn, she will feel loyal to the brand that sent her the message. Another way welcome emails foster customer loyalty is by providing readers with several opportunities to interact with a company. These emails give marketers a chance to add links to websites, blogs, and social media accounts related to their brand. Gives options for segmentation Welcome emails also enable businesses to make informed decisions that go a long way in boosting customer loyalty. Marketers can use these emails to collect useful data on leads. After that, they can use that information to precisely target their customers. And by providing them with a better experience, customers are more inclined to stay. How to Write a Welcome Email Introduce the business Give thanks Write an attention-grabbing subject line Set expectations Offer value upfront Personalize the message Write a relevant and clear call-to-action Share useful resources Get social Here are useful tips for writing welcome emails: Introduce the business. Marketers should use welcome emails to share more information about their business. It is necessary to include an easy-to-spot sender name in the email, as well. Give thanks. A marketer should write a “thank you” to show that they appreciate customers’ decision to subscribe to their messages. An image, suitable GIF, or a single line of text can achieve this. Write an attention-grabbing subject line. Craft a unique and clear subject line. To come up with an effective one, do several A/B tests to identify the one that generates the highest click-through and open rates. Set expectations. Provide information on the frequency customers will receive emails from the business. Besides, it’s a good practice to let customers set the email sending frequency. This way, you will have fewer unsubscribes and spam complaints. Offer value upfront. Do not overwhelm your customers with irrelevant marketing messages. Instead, focus on discounts, tips and tricks, and other valuable information that encourage them to purchase. Personalize the message. Personalized emails appeal to the target audience more than generic content. You can use LIKE.TG to send more targeted emails that yield higher open and click rates. Write a relevant and clear call-to-action (CTA). Create effective CTAs that guide the reader to the next step. However, do not confuse the audience with tons of CTAs in the email. Share useful resources. Provide links to relevant content and resources to get customers more engaged with the company. Videos, guides, blog posts, are some of the resources brands can share with their audiences. Get social. Link out to social channels related to your brand. Doing this will enable customers to connect with the business on other platforms such as Instagram, Facebook, and so forth. How to Send a Welcome Email with LIKE.TG You can either send a particular welcome email or a welcome email campaign as an automation flow. LIKE.TG provides users with Automation 360 to set up email sending in advance. Set conditions, goals, manage your mailing lists, and monitor efficiency to improve the strategy on the go. Follow this step-by-step guide to create and send a welcome email automatically with LIKE.TG. Welcome Email Examples Here is a welcome email from Airbnb. This message is sent to people who sign up on the platform as a means of introducing the service to them. National Geographic sets the expectations in the welcome email, offers top content, and collects the data for segmentation with the help of the section “Which best describes you?”. This welcome email from Bed Bath and Beyond informs readers about the discount and goes on to highlight other perks the subscriber will enjoy. Welcome Email Best Practices Here are some strategies that can help marketers make the most out of welcome emails: Send a welcome email right after subscription. Use these emails to set expectations. Provide options for further mailing list segmentation. Tell subscribers about the benefits of joining your mailing list. Personalize the messages in the welcome emails. Give a chance to set email preferences. Send a welcome email to develop relationships with the client. Make use of the tips provided and rely on a professional marketing platform! Send welcome email

Webinar marketing is a set of techniques aimed at promoting specific goods and services, improving brand awareness, entertaining and educating your audience with the help of webinars. Hosting webinars helps brands show their expertise in a certain field and nurture leads. Watch this video to get inspired by our webinar marketing tips! According to the Content Marketing Institute, 58% of marketers use webinars to promote their products and services. Let’s find out what makes webinars so popular. Why is webinar marketing important? Webinars retain viewer attention Webinars help you warm up leads quickly Webinars bring conversions Webinars generate leads Four factors prove webinar marketing can be a crucial piece of marketing strategy for some businesses. Here they are: Webinars retain viewer attention. Unlike advertisements, webinars are not intrusive at all. People willingly tune into your webinar to learn the knowledge you share. According to MakeSocialMediaSell, 40% of users watch webinars from start to finish. This allows you to take your time and sell the idea that your products and services can solve people’s problems. Webinars help you warm up leads quickly. Users who attend webinars are interested in the topics you plan to discuss. Perhaps, they are in the awareness stage of the buyer’s journey, which means they know about a problem, want to learn more about it, and find a fast solution. If you guide them through solving their issue, they are likely to remember your brand. Webinars bring conversions. While hosting a webinar, you can show your thorough expertise and prove how helpful your products or services are. Some people will be ready to order from you right after the webinar, especially if they need to quickly solve the problem. Webinars generate leads. You can use webinars as a lead magnet to turn in new subscribers and leads. To do that, you need to place a lead magnet on your website and tell people about the value you are going to share. If this value is significant enough for users to share their email addresses and other data, they will join your webinar and become leads. Let’s find out when it’s best to use webinars in your digital marketing strategy. When should I use webinars in marketing? When you know how to solve specific problems When you have exclusive knowledge to share When you need to teach users how to use your product When you want to get personal with your audience A webinar is a universal tool that businesses of any size or niche can utilize to their advantage. We’ve collected the four main reasons to think about using webinars in your marketing strategy. Here they are: When you know how to solve specific problems. It’s great to tell people how to cope with some issues, especially when your product is the best solution. Promoting your brand in a webinar is a piece of cake if you are sure that it carries value, and most importantly, solves attendees’ problems. You can host a webinar to effectively nurture leads in the early sales funnel stage. When you have exclusive knowledge to share. You can tell people about upcoming trends, share resources that have helped you become an expert, and help them become better by using your products. A webinar with a focus on providing knowledge won’t bring many direct sales, but it will help you establish trustworthy relationships with your audience, which opens the way for conversions in the future. When you need to teach users how to use your product. If your product is difficult to use or requires specific knowledge, it’s a great idea to use a webinar as a guide. For instance, if you run a chatbot platform, webinars are a good chance to show people how easy it is to create a chatbot with no coding skills. When you want to get personal with your audience. A webinar is a way to communicate with people directly. They can see who you are, how you talk, and what you think. In today’s communication between brands and the audience, it’s crucial to make your brand look as personable as possible. Webinars help you achieve that goal. If any of these reasons resonate with you, let’s learn how to create webinars. 7 Steps to Create a Webinar Find a topic Choose your team Choose a webinar format Organize webinar content Select a webinar hosting platform Set up your space and equipment Promote your webinar To create a webinar, you need to go through a few stages depending on your product’s qualities and your target audience. Here is a universal guide that is an outline for any webinar. Find a topic. It’s best to choose one topic to dive into deeply. As a starting point for your search, review content you’ve already produced, and find out which topics your audience engages with most. When you choose a webinar topic, think about frequently asked questions that your speaker’s experience can address during the webinar. Choose your team. The more complicated your topic is, the bigger team you may need to conduct your webinar. You may need a facilitator to create the content for your webinar, a presenter to deliver a webinar presentation, and an assistant to take care of technical issues, FAQs, and everything that the presenter will not have time to do. When you do your first webinar, you can accomplish the tasks of these three specialists by yourself. Choose a webinar format. The simplest option is to conduct an entire webinar with a single speaker. The webinar can also be an interview, a moderated discussion by various speakers, and a Q&A session. Pick the format that will help you deliver your message in the best and fullest way. Organize webinar content. Make sure the presentation that you are going to share is full of interesting visual materials and demonstrations. Plain text won’t do because it’s hard for users to focus on for a long time. It’s best to organize your text in lists and support it with relevant images and infographics on every slide. Select a webinar hosting platform. There are various solutions to host a webinar. The most popular one is Zoom. Its free plan allows you to create webinars with up to 100 participants, though the time is limited to 40 minutes. The paid plan for a 100-member audience without time limitations costs $149.90. You can also consider trying GoToWebinar, BigMarker, Adobe Connect, or WebEx. Set up your space and equipment. To succeed at conducting a webinar, you need to be calm and focused, especially if you are nervous speaking in public. Use a conference room or any other space without background noises. It’s best to use a broadband internet connection and a headset microphone to ensure a stable signal during the event. Promote your webinar. Use any digital marketing channels preferred by your audience to inform people about an upcoming webinar. We’ll cover this topic in more detail a bit later. After the webinar, you can follow-up the with attendees by sending exclusive discounts, quizzes, thank-you emails, etc. Let’s see how to promote your webinar online. How to Promote Your Webinar Email Marketing Social Media Chatbots The choice of promotion channels depends on the size of the audience you plan to attract to your event and your budget. There are plenty of free options to promote a webinar. Email Marketing Use emails to invite people to your webinar, send event reminders, and follow-up after the webinar with quizzes or a recording. This way you will provide your audience with a positive communication experience. Here’s an example of a webinar invitation email. It informs recipients about the webinar topic, tells the time and date, presents the speakers, and gives more details about the event. The message ends with a CTA leading to registration. With LIKE.TG, you can send up to 15,000 emails monthly to 500 subscribers for free and serve invitations, reminders, and follow-ups to your audience using automation. Social Media Post about your webinar on your Facebook page so that some members of your existing audience can join it. To attract precisely targeted leads to your webinars, run paid Facebook Ads. Facebook allows you to narrow your target audience down to San Francisco-based men interested in bodybuilding, aged between 18 and 40 y.o., which is a potential audience of 210 thousand people. This shows that you can tailor your webinar invitation to specific people using Facebook Ads. Chatbots Another way to promote your webinar is via chatbots on Facebook and Telegram. You can create a series of messages that will inform users about the webinar’s topic, date and time, answer all FAQs, and guide them towards registration. Here’s an example of a chatbot flow created with LIKE.TG. Messages are connected in a series, each one has options that move your conversation in different directions. This chatbot flow allows you to find out users’ intentions. In the end, the user can contact a manager who will already know why they are here based on the chatbot data. You can create up to 3 chatbots with LIKE.TG at no cost. Here’s a guide on creating chatbots. Let’s finish this guide with some actionable tips. 7 Best Practices to Create Killer Webinars Optimize for mobile Create an eye-catching title Pick an optimal date and time Set the right expectations Record your webinar Don’t be afraid to improvise Make your webinar interactive We’ve collected seven tips that will help you create exciting webinars. Here they are: Optimize for mobile. Make sure the text in your webinar presentation is large enough to be easily visible on mobile phones. That’s important because many people watch webinars from the comfort of their home, so they don’t necessarily use a laptop for that purpose. Create an eye-catching title. Your webinar's title should tell your audience about the topic, while also showing the value that is waiting for attendees. For example, the title “New Email Marketing Hacks to Try in 2020” clarifies the webinar is about email marketing and tells you what value to expect from attending this event. Pick an optimal date and time. According to SEJ, around half of attendees prefer to watch webinars on Wednesdays and Thursdays. Meanwhile, webinars that start at 11 am, 1 pm, and 2 pm gather more registrants than other hours. Set the right expectations. According to Medium, the average number of webinar attendees is 148 people. Don’t expect thousands of people to join your first webinar, otherwise, this experience may disappoint you. Record your webinar. You can use a webinar for lead nurturing. For instance, you can upload the entire video on YouTube and send it to those registrants who haven’t visited the event. You can also edit the most exciting content from a webinar into smaller videos and post them on social networks or write blog articles based on the webinar recording. Don’t be afraid to improvise. Your webinar needs to be human. It’s not a big deal if you make a few mistakes during your presentation. People’s engagement level depends on how emotional you are when conducting your speech. A bit of improvisation and appropriate humor is a great way to make your audience tune in and be trust you more. Make your webinar interactive. Choose a webinar platform that will allow your attendees to send messages in a chat. This way, your webinar won’t just be a monolog, but rather a vivid discussion from which you will learn a lot about your audience’s needs, pain points, and experience. Congratulations, now you know how to create professional webinars to bring value to your audience and improve your relationships. LIKE.TG can help you collect leads for your webinars, send reminders and updates, and continue communication after the webinar.

A webinar invitation email is an email sent to subscribers to invite them to a webinar. With LIKE.TG, you can send automated webinar invitation emails for free. Why is it important to send webinar invitation emails? Undoubtedly, webinars are a marketers friend. They can be a great source of traffic to your site, facilitate brand recognition, help maintain your online presence, teach potential clients how to make the most out of your product, and boost sales. Email is one of the best channels to reach these goals. Let’s check out some statistics about webinars and email marketing. The software and technology industry make up 29% of all the webinars produced. It’s no surprise, people don't want to spend hours investigating the technical side of things by themselves. 45% of brands use email as their main channel to promote a webinar. Choosing any paid promotion channel, you'll have to invest money and let's admit, you will never know for sure if your campaign has targeted the right people. While the situation with email promotion is completely different. Firstly, you can send it to speсific mailing list segments that are most likely to attend your webinar. Secondly, you can automate the entire process and avoid human error. And thirdly, you can choose a service like LIKE.TG that offers free tools. In addition, a professional email service allows marketers to schedule and automate sending webinar reminders without any technical skills required. How can I create a webinar invitation email to drive registrations? Choose the right segment Write a relevant subject line Add an eye-grabbing image Include all the details of the webinar Think of a webinar like a party, its quality depends on the people you invite. You won't have fun with people who have no idea why they were invited. Make sure you communicate with people that are interested in your brand. Let's move on to creating a webinar invitation email. Choose the right segment This choice depends on the topic you're going to cover. The more specific it is, the more you should focus on the mailing list. If a user just registered with your service, inviting them to a webinar for advanced clients looking for sophisticated solutions isn't the best idea. If you want to provide some of the basic information required for using your service, inviting beginners and fresh registrants is your best move. With an email service like LIKE.TG, you can easily segment your audience according to different criteria, or use ready-made segments. Follow this step-by-step guide. Write a relevant subject line Your subject line is your only chance to drive attention to your webinar since it's the first thing subscribers see in their inbox. Be straightforward — don't try to reinvent the wheel. Let subscribers know that you're inviting them to a webinar from the very first words. Include its topic into the subject line to increase the CTR. Lots of brands put [webinar] at the beginning of a subject line to drive user attention when scrolling down their inbox. In this email subject line, the brand states the topic and uses the preheader to support their subject and provide users with more information before they even open the email. Make sure that you send your webinar invitation email from a familiar sender. The best method is to use the name of the speaker or a person responsible for running webinars, and the company’s name. This way, you’ll have some credibility and trust, as well as more clicks. The example above demonstrates this. One more way to create an intriguing subject is to use personalization. Nothing unusual for email marketing, but personalization will make your email stand out in subscribers’ inbox. Add an eye-grabbing image An image is the first thing that drives user attention after opening your email. Remember that the image should relate to the topic of your webinar, so keep away from using stock images. Everything depends on your industry. You can use an image to demonstrate the intended result of your webinar — i.e. what your registrants are supposed to do, for example, a knitted sweater or a logo designed in Photoshop. Also, you can create an infographic with all the necessary data regarding your webinar. Yesware uses an image to explain the issues they’re going to cover, introduce the speakers, and tell recipients about the date and time of the webinar. Include all the details about your webinar Include the following aspects: Time, date, and duration. The topic and questions you’re going to cover. Speakers. If the speakers are well-known specialists, add their photos, mention their occupation and specialization. Value. You should answer the question “How will I benefit from watching this webinar?” Create a list of skills the users will obtain after watching your webinar. The link. Create an attractive CTA that will allow users to register for your webinar. Write something like “Register”, “Join the Webinar”, “Save my Seat”, or “Reserve my Spot.” This webinar invitation email sent by Litmus includes all the important details a user needs to attend their webinar. How to send a webinar invitation email with LIKE.TG With an intuitive drag and drop editor, you can create a webinar invitation email by dragging the necessary elements to your campaign. You can add text, pictures, buttons, videos and edit their design to your liking. If you have 500 or fewer subscribers on your mailing list, you can send them emails for free. Below you can see a webinar invitation email created with LIKE.TG. Follow this guide to create an email campaign. Read this article to send reminder emails with Automation 360. 5 Best Practices for Creating a Highly Converting Webinar Invitation Email Keep time zones in mind. Let users submit questions before the webinar. Send reminders. Send a recording of your webinar. Allow users to add your webinar to their Calendar. Now that you know how to design and send effective webinar invitation emails, we will share five best practices to help you create campaigns like a pro. Keep time zones in mind. You may have clients from all over the world, so it’s better to take care of all the technical side of things in advance. To let more users join you, convert time according to different time zones or add a link to your email suggesting the following “Convert to my time zone.” You can use some of the converters available. Let users submit questions before the webinar. If you’re going to cover some broad topics, allow users to think over their questions in advance. This way, you’ll discover the pain points of your clients and your speakers will have a chance to better prepare for the event. Add a link to your webinar invitation email and assign a person responsible for collecting any frequently asked questions. Send reminders. People are great procrastinators. They can be genuinely interested in your webinar but forget about it, especially if it was announced more than a week in advance. Send a series of three emails: a week before the event, a day before, and the day of. All you need is to use a marketing service like LIKE.TG to send email reminders automatically for free. Send a recording of your webinar. Of course, users will be more motivated to join an exclusive webinar but if your speakers are top-notch specialists in their field, you’d better record the webinar and send it to your loyal clients. Besides, you can use this recording as a lead magnet for your subscription form. Allow users to add your webinar to their Calendar. Provide this option right in your email campaign. Lots of people use Google Calendar to stay on top of important events so let them receive alerts and notifications on the platform they already use. Examples of Webinar Invitation Emails We’ve already shared some great examples of creating an effective webinar invitation email and want to grow this collection for your inspiration. In this email, SEJ clearly states the topic, time and date of the webinar as well as outlines the main discussion topics. Marketing land provides a link to learn more about their upcoming webinar and tells the registrants will receive a recording of the event. This way, they can significantly increase the number of registrations. In this webinar invitation email, PinPointe outlines what the speaker is going to talk about and motivates people to register by sending a Digital Marketing Transformation Framework flowchart to the attendees right after the event.

Website layout is an arrangement of page elements aimed to provide the best user experience. It determines the sequence in which visitors notice visual components and the objects they pay the most attention to. In the article, we define website layout elements and types. We explain how to design an effective layout and provide examples of websites that convert. Website Layout Elements According to CLIQUE, 94% of the first website impressions are design-related. Your layout should be well-defined and attractive to motivate visitors to stay on it for a long time. Study the main elements of the website and how they influence user experience below. Visual appearance. It takes about 50 milliseconds for users to form an opinion about your website. Your layout should be intuitive, simple, and good-looking to attract their attention. People need to understand what you sell at once. Make every page easy to scan and place elements according to a visual hierarchy. Navigation. 38% of consumers look at navigational links for the first time visiting a website. People can navigate the website using a heading menu, a footer, or call-to-actions. It is a good idea to add a “Back to Top” button and, in such a way, make searching more convenient. You can create a website map to organize all the content logically. Branding. A notable logo and your company’s name are required in a well-defined layout. Your website should raise visitors’ brand awareness and let them easily distinguish your business from others. You can do it by implementing the same design in your packaging, social media, site, offline location, and even the products. Also, choose a definite color palette, as 22% of consumers look for eye-catching colors when visiting a webpage for the first time. Images and videos. They can transmit your values, show products you sell, or provide helpful information about your brand. Be extremely attentive to the quality of the content, as 40% of consumers appreciate photos and images, and 21% believe that videos are the top visual elements in web design. Content. Organize data using a title, headings, and lists. It is critical to stick to the one tone of voice, so before you write content for your website, develop a style that will align with all your branding. Provide only useful data in an easy-to-understand form. Typography. What you write in your texts is vital, but how you write them is crucial too. Choose one or two readable fonts and use them in all your media accounts. It will let you increase brand awareness and recognition of your business. Web and mobile-friendly layout. According to Statista, mobile phones generate 54.4% of worldwide traffic, so optimizing your site for users of different devices is critical. We recommend designing your website according to UX principles to provide exceptionally positive user experiences. Also, it is essential to develop it according to SEO requirements, to reach the top places in search results. Speed optimization. Google states that the chance of a bounce increases by 32% when a page load time is 1-3 seconds, and by 90% it is up to 5 seconds. These statistics prove that speed optimization is critical. To make your website load faster, you should compress images, videos, and gifs. Also, you can move it to a better host, reduce the number of plugins, and use caching. White space. It helps focus viewers’ attention on the most important elements. White space is necessary to create more readable texts, connect different components of a website, develop a visual hierarchy and make the design more attractive. We recommend leaving some white space between every content element to make it easier to perceive. Now you understand the main website elements and how to apply them correctly. Let’s further discover the types of layouts you can use in your design. Types of Website Layout Single column layout Fullscreen image layout Horizontal stripe layout Z-pattern layout F-pattern layout Split screen layout Asymmetrical layout Card layout Magazine layout The choice of the most appealing layout is critical. It lets you make your website easy to use, focus visitors’ attention on the most important elements and convey your marketing message. Below we provide the top 10 popular layout types and some insights on how to use them effectively. Single column layout Single column layout is extremely widespread. It includes the content in one vertical column so viewers can scroll to discover more data. This layout looks well on both mobile and web screens. Designers often use it to place long-read blog posts. In such a case, divide the text into parts and add images, videos and gifs to make content easier to perceive. Fullscreen image layout Fullscreen image layout includes only one image and, sometimes, a slogan. Viewers can’t scroll it to find more information, as his type is supposed to depict the products instead of describing them. Fullscreen image layout lets you provide an amazing first impression, as 90% of the data that our brain processes are visual. However, it isn’t suitable for some websites, such as blogs, online magazines, stores and others where you need to place lots of content on. Horizontal stripe layout Horizontal stripe layout includes photos, videos, and illustrations that take up the whole screen. When users scroll through such websites, they see new full-screen images. You can add catchy slogans or short descriptions to provide more details. This layout lets you engage consumers and organize information into sections by creating pictures with various background colors. Z-pattern layout Z-pattern layout is based on people’s scanning behavior. Studies say that consumers perceive small pieces of information in a zigzag form. You should point out the most important data where viewers stop their focus. For instance, designers often place logos in the upper left corner, navigation menus on the top, and calls to action on the bottom of the page. You can mix text and images to engage consumers and make scanning easier. F-pattern layout F-pattern layout is also developed according to the viewers’ scanning behavior. People read huge pieces of data in an ‘F’ form. We recommend using this layout for long-read posts. Remember that consumers pay more attention to the text on the left side, so it is better to organize it using lists. Also, you can place a navigation menu, banners, or special offers above as consumers always notice elements on the top of the page. Split screen layout Split screen layout consists of two columns divided vertically in the center. It suits companies that sell two different products or offer two various types of content. Also, you can use it if you target two segments of the audience, e.g., men and women, teens and adults, etc. Split screen layout lets you find a balance but may seem boring. Avoid placing too much text, add images and animated details to make your website look more dynamic. Asymmetrical layout Asymmetrical layout is based on the split screen, but the parts are not equal. It lets you focus viewers’ attention on the most important pieces of content by adding them visual weight. To do so, use bright colors and make certain elements bigger than others. An asymmetrical layout helps make your web design more dynamic and engaging and allows people to scan pages faster. Card layout Card layout consists of several pieces of content organized in similar boxes. Each card usually includes a title, an image, and a few sentences of text. If viewers click on it, the browser leads them to a separate page describing this product. This layout suits content-heavy websites. To make it more interactive, you can add bite-sized previews. Pay attention to the white space between the cards, as the lack of it can negatively influence your site's readability. Magazine layout Magazine layout is necessary when you need to place lots of content on one page. It is based on a modular grid. You can place content in the columns and highlight vital information by adding visual weight. Prioritize data using titles and bright colors, make the most prominent pieces of content bigger and place them in the center of the page. Your layout should remain readable and add white space between elements to make it easier to scan. Once you choose the type of layout that suits your website the most, it is time to design it according to your needs. Discover how to do so in the next section. How to design an effective website layout? According to Review 42, 75% of people judge a company’s credibility based on its website. The choice and development of a user-friendly layout directly influence the number of conversions. Study how to design an effective website below. Set up your goals. The website layout triggers viewers to do certain actions, so you should create it according to your company’s aims. You may want to raise consumers’ brand awareness, inform them about something or sell your products. Note that layouts may vary from page to page based on your goals. Estimate the amount and the importance of the content you will place. The size of text, images, and videos determines the choice of a layout. You need to understand what content you need to focus users’ attention on to create a visual hierarchy and, at the same time, make all the elements look holistically together. Create wireframes. It will let you allocate space and prioritize the essential elements. Pay special attention to the white space and its distribution. 79% of consumers only scan pages, so you should make it easier to perceive the data. Note that your wireframe should fit all screen sizes, so it is critical to start from the smallest one, usually for mobile phones, and gradually enlarge it. Identify stylistics and create content. Then you should choose the color palette and determine the visual appearance of your website. The style should remain the same in all your media accounts and align with your branding. Use cutting-edge services for development. It may seem difficult to craft a website, but now there are plenty of services that can help you. Use LIKE.TG drag and drop builder to create a landing page or an online store without writing a line of code. You can insert multi-channel subscription widgets and add buttons and multiple links to social media accounts to optimize your website. Test the performance and optimize. A user-friendly design needs constant improvement to stay up to date. You can ask a few people to try your website and provide feedback. It is better to screen-record their actions to find and fix the problems immediately. Now you are almost ready to create the functional and aesthetic layout that converts. Continue reading to discover examples of effective websites and gain some ideas for future development. Examples of Website Layouts that Convert HubSpot states that 50% of users are sure that website design influences the overall brand. Tendencies are changing, but the basics of a converting layout remain the same. Study some examples to gain ideas for your web design. Shopify This ecommerce platform lets people launch brands and sell through their website. Designers created the free trial page based on a single-column layout. A few blocks include all the elements consumers consider before making a decision. Such a decision lets viewers study all the benefits and subscribe at once. RealSpace It is an architectural rendering and 3D animation service. Its design looks stylish and attractive and ideally fits the progressive and technologically-educated specialists they target. In the first screenshot, the design is based on a split-screen layout but is modified by placing the image in the center. The second screen is a grid of cards that lets you study more about solutions the company offers. This website has plenty of white space and amazing images which motivate viewers to continue searching and, perhaps, start using the service. Wise It is a service for transferring money. Designers took a Z-pattern layout as the basis for the website development. An ultimate advantage of its main page is that it includes a fees calculator and tips on platform usage. You can click on the CTAs to open the pages that describe the benefits in detail. Generally, the layout is easy to understand and very engaging. Congrats, now you know what the website layout is, its elements, and types. Use LIKE.TG builder to create an effective landing without hiring a designer. Promote it with our email, SMS and web push campaigns to attract and convert lots of clients.