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Top 10 HR Trends in Employee Experience: What to Expect
Top 10 HR Trends in Employee Experience: What to Expect
As the new year arrives, companies will regain some control and lead their employees to a newly mapped future. With this comes significant improvement to the employee experience. We're anticipating the following ten new trends in 2021. Organizations are going on to make preparations for the next twelve months after a historic year of uncertainty and upheaval and planning their company and employees for further changes related to COVID. Although hastily-made modifications to the way we operate were implemented in 2020, 2021 will be the year when these modifications are planned and executed. Many of these improvements are not ideal like employees were forced to return home to work unexpectedly. Yet they are here to stay for the near future from this point of view. In terms of keeping organizations afloat, several new working ways have so far been successful. Although some trends have been going on for a while now and have only been magnified by the year's developments, many of these are the inevitable consequence of drastic changes that organizations have to endure and still encounter in some cases. Employee Experience in 2020 The word "employee experience" was used as a "should do" before COVID. We have been advised that we work on employee experience and see changes in levels of loyalty, retention, happiness, and satisfaction. For many organizations, EX had taken a back seat to more pressing concerns. But by 2020, those who focused on EX sharply contrasted with those who did not. These groups have been able to successfully shield themselves from the brunt of the pandemic, as they had been supporting their employees with an excellent experience. If you have an organization that listens to its people, regularly evolves its handling of its employees, and takes input and suggestions into account — you have a company that is consistent through trembling or imbalance. Thus, those who practice EX were able to adapt to all aspects of the company when businesses had to make a sudden and immediate transition and were able to experience transformation quickly and efficiently. However, as EX was not seen by many as a priority, such companies seem to belong to a minority. According to a Forbes report, less than a third of businesses perform quarterly surveys, and just a little more have a forum for workers to have a say. It can seem anachronistic to have a staff that cannot have any observations or perspectives on their personal workplace experience with systems in place. As the pandemic pressured employees at home to meet their homework and childcare obligations, such non-EX companies were practically oblivious to their workforce's needs. Nevertheless, with efficient communications, two-way conversations and open culture, those highly experienced in EX were able to recognize weak spots, be available to employees' needs and identify possible problems until they become more difficult. When our work's future was imposed on us, the importance of EX was thoroughly and eventually understood. And what are we expecting from the next 12 months? Do we perform well under these new circumstances? Does it promise more traffic next year? Or are we going to see a way out of the current chaos eventually? Here, we foresee the ten trends that will affect the experience of 2021 employees. 1. Flexible work takes precedence. The mass migration to work at home caused great concern for the office's future. But home offices helped to maintain business continuity and were successful. We can see that work from home continues in 2021, but with a more outstanding balance with the company. When safe, employers will offer greater flexibility in terms of the workplace. A Forrester report calls it "the hybrid model anywhere, were working outside the office, including outside of the pandemic limitations, is considered a regular thing. This requires organizations to review their full model – from real estate to management – and determine how they can accomplish long-term objectives outside their traditional offices' real estate borders. 2. System of reimbursement The laws governing working at home are being investigated. When it becomes an essential part of everyday life, businesses will soon begin formally to change their work policies. In several countries, we have already experienced this. For instance, different nations handle institutional and ongoing job costs at home, such as the US government developing reimbursement arrangements for home internet service and other expenses. Denmark also adds coffee-like food prices to pay packages for its workers. In order to cover Wi-Fi, utility bills, and even toilet paper used by those living at home, the Dutch Government is encouraged to contribute $2.40 a day to the employee pay packages. France has passed a law defending them against post-hours email; Britain has indicated that the rules on tax deductions on work-related equipment bought during this pandemic may be relaxed. Some improvements could take a few years to enter into law but display a foresight of a more willing government towards working from home. 3. Changes in HR Review Policies When HR re-examines its policies for employees at home, they will also have to consider how this impacts them. Further lockdown limitations may, for instance, affect schools, nurseries, and childcare, and consequently, it is vital to take account of staff with children. Any changes that are done must be made clear in advance to employees. Consider the company intranet as a central communication platform. Additionally, update staff manuals with new policies on work from home, evaluation requirements, and other appropriate interventions. 4. Culture has Now Become Reactive. In the absence of a physical office, the office building can become secondary to the working culture. The digital workplace will grow further and create an omnichannel world where the office's tangible and intangible elements will be brought digitally to the employee. Types of events can be more intuitive and include spaces for workers to enjoy – like huddles, team reunions, all-hands meetings, and satellite workspaces for employees to work in solitude. While the office culture was more ambient, cultural leaders in a remote work environment might be required. Some workers build programs, launch new camps and initiate conversations. Organizations should concentrate in 2021 on how their working culture is developed in a dispersed workplace. 5. Attention on Mental Health Has mental health ever been more critical than in 2020? This continues as managers start to consider their employees' emotional and mental well-being and find ways to track it. Most people will establish behavior patterns and reactions and identify people who have negative emotions without meeting their colleagues. As jobs began to consider the fundamental value of mental health for their employees, the effects of COVID have intensified this awareness, and in 2021 this approach will be further developed. 6. A Trust Culture Though there were several "firsts," 2020 meant that companies had no choice but to trust their staff with the way they handled their home offices for some kind of continuity. The culture of physical presence could well come to an end as the relationship between employer and employee evolves into the relationship of trust and autonomy. Organizations have moved to various softwares that help track the level of employee productivity. However, 2020 showed that workers apply the same degree of professional discipline at home when appropriately managed and with the right communication channels in place. The major concerns are loneliness and isolation, which need to be tackled on a case-by-case basis by flexible working, commuting, and better comms networks. 7. Global Workforce The human resources would no longer look for people of a given location. Any potential vacancy should consider extending the talent pool into a global context. This improves chances for high-quality workers irrespective of their location. This includes a revision of the typical lifecycle of the organization. Every aspect of your business' working life should be re-tuned, from onboarding to training and development, to be easily available online anywhere in the world. This, of course, poses new cultural and logistical challenges, but companies should start getting used to managing a global workforce. 8. The Importance of IT In 2021 they will have to place much greater pressure on IT in order to concentrate on delivering a better employee experience. Their position in the process is crucial. They are majorly facing two challenges—a drop in expenditures as companies tighten up to reverse the current economic downturn and collaborate with existing software for a better solution. IT needs to build ways to support and reduce discomfort for employees. The IT will bear all essential responsibilities, such as social coordination, data maintenance and security. This is not the year of short-term adjustments. By 2020, long due reforms have forced companies to work with speed, strategy, and enterprise to better tackle these challenges. 9. Communication becomes Crucial The CEO's ability to have an insight into the office was enough to please the employees while leadership was present. At the desk, lunch breaks and sometimes talks, walking in the hallway — each little touchpoint meant a sense of communion and community. It's a little bit different at home. Not only must people feel noticed, but they must also be guided, and a home workplace can serve as a dialogue blocker. Enable business leaders to look at how the whole company can enjoy similar synergies. At the same time, teams interact more closely than ever with daily stand-ups and immediate chat channels like Slack, Microsoft Teams, etc. The importance of pulse surveys, CEO-led zoom meetings and managers holding more one-to-one talks with team members is the only way to know what is happening in each employee's life at a micro-level. Helping ensure that several home offices collaborate as one company and continues to work seamlessly. 10. Higher need for Automation With remote work becoming more regular, businesses need to implement software and technology that helps workers when they don't have a physical presence. This program is designed to provide a readily available, humanistic service: an employee's ideal experience. This part of the company would be one of the first to use intelligent devices without, for instance, an HR department for people who talk face to face, plan meetings, and visit. The employee also maintains the same confidential service quality through applications to connect with the worker on annual leave, health, and job-related concerns while receiving consistent and accurate data that they can evaluate and work on. The 2020 events have led us to behave reactively and, at times, hastily at a breakneck pace. Therefore, employee experience is an evolving process that transforms small doses but has a dramatic impact on the company. These changes are led by senior management in line with employee feedback, and a feedback loop is formed as these changes are centered. Feedback has taken center stage in such times to really understand what is going on in the home workplace. This enables companies to step away from a more strategic, awake and considered 2021 mentality from the impulsive and abrupt 2020 decision-making. That is why EX is more critical now than ever for our employees. Only if we take our workforce's experience exceptionally will we be able to keep track of the pace of change in workplaces and allow for accuracy, creativity and new opportunities – something organizations must concentrate on in the next 12 months more than ever before. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
10 Tips to Keep Your Employees Productive
10 Tips to Keep Your Employees Productive
Every business leader has a responsibility to make their employees happy and efficient. Employees are the important asset of a company, and having them engaged in business activities leads to business growth. However, planning an effective strategy is conversely difficult, as it needs too much thought and time. That’s where the role of human resource management comes to the fore. How do HR departments ensure that they keep the employees productive despite the hustle of their work-life? This blog focuses on a similar discussion, giving you the most actionable tips to keep employees productive and the business successful. 1. Make a model of clarity and feedback. It is crucial to create an atmosphere where everything is clear. Like, if the manager does any mistake, it is their responsibility to admit it. Being honest plays a great role in the company's growth, and getting to admit your blunder is the most significant factor in building an atmosphere of trust and scrupulousness. It has been seen that whenever a person performs in a leadership role, they try to express their power by proving themselves right in every situation. Moreover, it takes a lot of strength to accept when they are wrong, so forming a transparency layer whenever making any mistake will enhance your image in front of management and raise a new learning environment. 2. Provide a Pleasant and Motivating Working Setup Another thing you can do is to create a suitable work environment for the employees. So, you can outline it in a way that makes the employees feel satisfied during working. A healthy work environment usually helps the employees stay focused and free of distractions. For a relaxed atmosphere, you can keep in mind some things like Ample lighting, fixed setting, Pleasant temperature, Conventional space, Admirable food, and so on. Even meeting the necessities like Fresh and Clean air can make employees feel satisfied and keep them motivated the whole day. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now 3. Give your team certain tools When you decide to give your team all the high-quality tools, they will not feel needy and not lose their time asking the leaders to give them what they need to perform the task. Moreover, if the employees are working from home, try to give them the best management tracking applications that will enable them to efficiently connect with the team members and take precise feedback from the team. Also, the employee can put their queries through the tool. This can create a professional environment this is significant for every organization. 4. Help employees to feel valued. Whenever any employee does the task at hand on time or delivers on other metrics, like improving the profits, it will work if you appreciate or credit them. Organizations that do so successfully build a feeling of pride and are admired by the employees. They try to perform better next time, and this is how they remain encouraged. If any employee commits a mistake, instead of yelling at them or punishing them, give them the word "it's ok." This will not discourage the team members and make them more responsible for the future to not commit the same mistake again. Also, through support, employees dedicate themselves to work, which increases their engagement, productivity, and satisfaction. Being a manager or a team leader, you can create a positive impact on your employees. Only a positive environment among all will be the most suitable option to get the desired outcomes. 5. Keep Employees Occupied If you want your employee to stay productive and deliver great work, you can create a complete manual in a simplistic style. Keep in mind that the employee guidebook will consist of aspects like handling a specific situation or other things. To make them feel like a part of the organization, you can also ask them about their manual approaches. Other than this, it will work if you have regular meetings with your employees to keep them occupied. Make sure that everyone gets the chance to raise their concerns. This will create a positive work-life balance that eventually leads to the company's progress. People feel that the entire team cares about their opinions when addressing their particular issues/products/services. 6. Dodge micromanagement Earlier, the companies hesitated to provide remote work, as they were not convinced with the idea and believed that the same level of productivity could not happen remotely. However, these days, everyone is doing remote work. Therefore, managers find it easy to micromanage their teams to upscale their business. But, at the same time, companies should also respect their employees and set clear expectations. As per the analysis, it has been noted that almost 59% of employees who worked under the manager were micromanaged. While 55% stated, it served them being fruitful. On the other side, 68% find that they overcame their confidence. Therefore, it is not easy for a manager to bother their juniors to monitor everything going around. Instead, both should correspond to the specific goals, and if the goals are met, managers don't need to worry about the place and how. 7. Allow your team to work at a flexible schedule. A 9-5 work schedule doesn't look fit at all. However, each employee who works under this span doesn't have to be productive. Thus, you can choose to provide your employees with adjustable work hours like the other companies without considering the negative aspects. This will allow the employee to build a flexible schedule. Most likely, they will be more productive during the timings that they choose for themselves to work. Also, this will make them happy and content, which ends in boosting productivity. At first, you can analyze everything by outlining the guidelines regarding attendance, information, and availability. Then, continue to start with a manageable schedule for a single unit and watch the employee's performance accordingly. If, after doing this, you find the employee to be productive then, you can decide on giving manageable timings to the other units. Don't forget to review their performance from time to time. 8. Allow Breaks Most times, you will find your employees to be bored and dull during work hours. It implies that they need a pause from your side to refocus over. Therefore, it will be ideal if you give them a rest of 10-20 minutes after one 101 hours of working, as it will help them revive their mind and refocus later on. Suppose you encourage breaks, whether, for a snack, tea, bathroom, a glassful of water, or to move, you will find that your employees will stay stimulated, which continues the business' progress. 9. Make your employees part of the bigger picture. As a team leader or a time manager, you can notify your team about the company's ultimate goals and strategies. This will strengthen communication, and it is an excellent way to keep everyone on the same page. Your choice can make your productive employees feel appreciated, and it will direct them to work with more devotion for the company's growth and attainment of collective goals. 10. Be compatible If you want everything to go smoothly, keep in mind to stay steady. At the same time, it is great to connect with the team members at every level. This will make you aware ofemployee happiness,and how they work to meet the organizational objectives. Hopefully, after getting the information given above, it will clarify that both the commitment and productivity go concurrently. Therefore, by following the tips, you can create an environment that boosts up the employee's productivity, confidence, and recognition at the same time. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Interview Thank You Email Templates With Examples
Interview Thank You Email Templates With Examples
Sending a thank-you note after a job interview is a longstanding tradition in every industry. From the days of snail mail to the current digital era, employees use this gesture to show appreciation for the opportunity to go through the interview. So, it is essential to write a concise and convincing letter to the company’s employers following the interview. Most job applicants are afraid to write thank you emails because it seems a bit too forward. Others believe that appreciation letters don’t affect your chances of landing a job. Well, that’s not entirely true. A well-crafted interview thank you letter can be the ultimate decider between you and another candidate. Moreover, you don’t need to write a full-blown essay as your appreciation email. You can simply hire an essay writer to finetune your delivery. Let’s discuss the processes involved in writing an appreciation letter and the perfect example to warm any recruiter’s heart. Why should you send a thank-you email? An interview thank you note is an excellent addendum to your CV and cover letter. But if you are still having doubts about an appreciation email’s relevance, check out the potential benefits: Showing appreciation is an act of common courtesy. If not for anything, you should thank the board for the opportunity after the interview. You should also thank the recruiter or interviewer for spending their time to share the company’s goals with you. The letter allows you to reaffirm your candidacy. When you write an appreciation email, it reminds the recruiter about you and your unique skills. You should understand that recruiters in massive companies interview tons of candidates for a vacancy, and your unique appreciation letter distinguishes you from others. And by the way, you can add extra information that you forgot to mention during the main interview. It puts you in a pole position to land the job. Recruiters often reach an impasse when choosing candidates. And this deadlock often triggers the ‘elimination’ process to find out the best-suited candidate to fill the position. With your appreciation email, you can tip the scales in your favor instantly. Key considerations when writing a thank you email Although sending an appreciation email is a good idea, you need to follow standard writing etiquettes to improve your chance of success. Here are the crucial considerations when writing a thank-you letter: Timing All your follow-up emails must arrive within the first 24 hours of the job interview. This technique is useful during the hiring process because it creates a lasting impression on the interview board. So, gather all the relevant facts during the interview and use them to draft an attention-grabbing letter to a specific email address. Addresses When it’s time to meet your interviewers, you will be face-to-face with about 3-5 people. Identify the key figures on the board and address your thank you email to them. You could ask them for their business cards after the interview if you couldn’t find their contacts on the company website. Always remember to thank the recruiter (HR personnel) and your would-be boss and make them feel free to contact you for further questions. Don’t send the same spam email to everybody on the board. Content An excellent follow-up email must contain accurate information. At the same time, you need to review your work to eliminate embarrassing errors. Also, don’t send generic letters to the recruiter. Let them know that you enjoyed learning from them during the interview. Personalize the contents of the letter to the vacancy requirements and most importantly, don’t use informal language in your letter. How to write a thank you email Writing a thank you email after an interview involves listening carefully during the interviewing process. Afterward, use this information to rehash your best attributes as regards the position. So, how can you write an email that makes a lasting impression on the interview board? Let’s break it down into seven key steps: Come up with a clear subject line. Your subject line should contain the addressee’s name and the purpose of the letter. Also, clarify the job title position. Focus on short descriptions that are readable at a glance. Personalize the email. Avoid writing “to whom it may concern” in your follow-up letter. Since you’ve met employers during the interview, you should know their names. Therefore, refer to the addressee by their full name instead of using a generic greeting. Show gratitude. Start the letter with ‘thanks’ before going into details. Thank the addressee for the opportunity and insightful conversation. Keep it specific. Discuss specific moments in the interview that you found interesting. For example, you can talk about your appreciation of the company’s objectives and direction. Recap your professional skills. Don’t assume that the hiring manager remembers everything about you. Mention your professional skills that are relevant to the vacancy. Leverage what you now know from the interview questions and focus on those qualities that align with the company’s values. Proofread carefully. Errors in letters can be deal breakers when applying for a job. Go through the letter more than once to ensure that the message is clear and the grammar is intact. Sign off with a professional greeting. Don’t forget to end the letter with a professional greeting. To be on the safe side, always use ‘yours sincerely’ as your sign-off greeting. Moreover, some people still use handwritten letters to deliver their follow-up messages. Although this technique highlights your dedication to professionalism, it doesn’t always end well. For example, the letter could get lost in the mail. Or the addressee would not open it in time. Therefore, stick to standard emails when writing your appreciation letter because it is more professional and convenient. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Thank you email templates and examples Now that we have covered the importance of appreciation letters, let’s go through a short interview thank-you letter sample: Subject Line: Thanks For The Opportunity {Insert Interviewer’s Name}. Dear {Insert Interviewer’s Name}, Thanks for the insightful conversation regarding the position at {insert the company’s name}. Our short interaction has piqued my interest more to become part of your workforce. I was mostly attracted to your clear-cut approach to solving {insert the specific problem}, which is in line with my view on {discuss specific subject}. I believe that I can contribute to the realization of {insert goal} as {insert proposed vacancy} in your company. Please, don’t hesitate to contact me for additional information. I look forward to your feedback and future cooperation. Thanks again for the opportunity! Yours sincerely, {Full name and contact info} You can use this email template for any follow-up message and job vacancy. But you need to mention particular areas of interest picked up during the interview. Don’t forget to highlight your ability to perform each task at a high level. And most importantly, keep your letter short and error-free. About Author: Patricia Lockers is an essay writer helping students with their academic assignments. She has a Ph.D. in History from Stanford. At the moment, she also offers assistance to companies on content creation.
Mobile HR Apps and Best Practices
Mobile HR Apps and Best Practices
The Human Resources department of a company handles many responsibilities. Over the years, HR departments have undergone changes, from service-oriented functions to assuming more strategic and versatile roles. These changes are now happening in the most progressive companies around the world and technology is at the core of these changes. Today, various employee apps offer a wide range of capabilities, and figuring out the ones which are most suited for your company's HR is very important. LinkedIn LinkedIn is a must-have app that will give you the capability to find and connect with companies, colleagues, professors, and more. You can even connect with industry specialists and recruiters to create a business network for your company. Having a solid LinkedIn profile is essential to spread the word about your company. This app will also provide you with amazing networking opportunities while connecting you with a wide range of professionals and information on different topics. LIKE.TG Imagine HR software that helps you manage the complete employee lifecycle by automating the processes and digitizing the record-keeping and database management. This is what LIKE.TG does perfectly. From onboarding till the exit of an employee, LIKE.TG enables HR teams to work futuristically by streamlining communication, collaboration and engagement levels. Employee experience is enhanced in an environment where HRMS is highly people-oriented and where their every need in terms of communication, rewards and recognition, and benefits is timely addressed. A heightened employee experience means higher motivation level, which in turn boosts company productivity. This is why many organizations, ranging from SMB’s to large businesses, trust LIKE.TG as their go-to software when upgrading their HR functions. Human Resource Magazine SHRM HR Magazine is a very popular periodical known internationally for HR specialists under the aegis of the Society for Human Resource Management (SHRM). The articles in the magazine include topics on law, management, and business practices of the industry written by HR pioneers. The updated perspectives and findings of these pioneers will keep you informed of the latest trends and news, which may contribute to your assignments and discussions in the company. The magazine comes out ten times each year and you will find the same content in the printed version and the app. For the latter, you will also find a daily news feed, videos, and other features. You can download this app whether you own an Android or iOS device. Where could you find some help? Writing letters and other official documents is an important part of all HR operations. Just as a college student must complete plenty of writing assignments throughout their education, you also need to master writing official documents. While you study your company's policies to ensure that you are doing everything by the book, you can hire professionals to do the writing work for you, especially if you study part-time. It's also possible toask for additional writing servicesfrom EduBirdie. This is a professional writing service you can depend on at any time of the day for any academic work. Apps for collaboration and learning Using educational mobile apps has revolutionized face-to-face communication across a variety of work environments, especially for the millennial generation who expects their seniors and colleagues to friendlier, easier to connect with, and more collaborative. Without these very convenient apps, employees would find their work processes compulsive and boring. Since most of today's employees stay connected using their smartphones, it becomes very important for mobile connectivity to be both dependable and fast. As an employee, having such an app (or more) will increase your productivity and efficiency. Using an employee app that serves as a channel for communication with other employees will help you stay in tune and in touch with everyone. Aside from boosting your productivity and efficiency, it will also make your work environment better by enhancing its flexibility. Mobile HR apps will also help you increase your scope through interactive learning. You can consider these mobile apps as learning tools. Use them to learn the processes in your company and get the training you need too. If you have an HR app, you can use this to improve your skills and improve your productivity. Easier HR operations One of the most important reasons why you would download and use apps is to make HR operations easier. Many of the apps being extensively used today are for various HR-related functions like approvals, timesheets, performance appraisals, work schedules, and more. All these essential processes can now be easily accessed using apps and these have made much of the HR department's work more efficient and faster. Conclusion The advancements in HR apps won't stop as technology will continue to evolve to make things faster and more efficient. Once you find the best app for your company, you can start using it to improve how your company'\s HR department operates. About Author: Michael Turner ranks as the top-rated writer and editor for a highly-reputed academic assignment service for US and UK students. He strives to provide quality work consistently and does this by regularly updating himself with the latest trends. Besides his work, he enjoys blogging, reading sports magazines, and experimenting with new dishes in his kitchen
Fostering Employee Wellness Using Your Intranet
Fostering Employee Wellness Using Your Intranet
Do you want to create a culture where employees take better care of themselves? If so, your intranet can help. It’s important for employees to care for themselves, both at work and outside of the office. However, it can prove hard for them to focus on maintaining healthy habits when their primary concern is getting the most out of their careers. No-room-for-error projects and tight deadlines typically take priority over self-care. With technology, however, you can remind your staff about the importance of caring for themselves. In turn, you can help to boost employee wellness—and productivity. To learn more about fostering employee wellness using your intranet, keep reading. Benefits of Using Your Intranet to Foster Employee Wellness You can get everyone involved in promoting their own wellness by leveraging your corporate intranet. Now, it’s easy for companies to run employee wellness initiatives in tandem with employee recognition programs. For example, you could use your company network to emphasize wellness events such as World Mental Health Day. This kind of strategy supports a culture of mindfulness. It also builds confidence among employees in your company identity. Alternatively, you can use your intranet to promote healthy habits in the workplace, such as mindfulness and fitness. As an example, you could encourage employees to occasionally tune out and turn off. You can also use your intranet to encourage them to take time off that they need to recharge. This point is important, as nearly half of all employees don’t take needed and deserved vacation time. Stop Conflict Before it Begins witha Culture of “Thank You” Does your organization foster a culture of micro-rewards and gratitude? If you’re not sure or the answer is “no,” your company culture could be contributing to workplace conflict. Building a culture of “thank you” can be difficult (especially with remote teams), but it doesn’t have to be! Learn more in our eBook, "10 Free / Low Cost Employee Recognition Ideas.” Learn how! How Your Intranet Can Help With the right software, you can manage your employee wellness system effectively. It will enable you to promote, monitor, and manage wellness activities. In doing so, you can create a team that thrives by minding to their health and wellness. An effective management platform can help you track important wellness KPIs. It will also help you to access and manage risks as it pertains to employee wellness. Moreover, you can follow these metrics in real-time. Premium software such as LIKE.TG can provide you with a customizable platform that supports your staffs’ wellness journey. With the top HR technology, you can provide a fresh user experience that’s easy to navigate. For example, you could offer free wellness coaching. This kind of service is highly popular among employees with a desire to improve their wellbeing. You can also set up a system to support employees in tracking their fitness activities and measuring the results. You can even motivate employees by offering them rewards for successfully completing wellness milestones. Leveling Up Your Intranet for Employee Wellbeing Employee wellness includes both physical and mental health. Both work-related and non-related factors affect the state of employees’ physical and emotional wellbeing. Promoting employee wellness does more than increase workers’ productivity—it improves every aspect of their lives. With employee wellness, you want to build a happier, healthier workforce. Doing so will positively impact employee performance. Ideally, however, as a human resource professional or company leader, you should primarily have the goal of promoting the health of your peers. Tracking metrics such as those for participation is vital for the success of employee wellness programs. However, it’s also important to consider what benefits are most useful for your staff. Different companies have different needs. For example, you may want to offer healthy meal delivery via your corporate intranet. Alternatively, you may offer mental health counseling. You can even offer gym membership reimbursements as well as bonuses for employees that meet fitness goals. Here, you could tie in bonuses to employee performance in your company’s weight loss program. Alternatively, you might do the same for those who complete a smoking cessation program. Implementing Your Digital Wellness Strategy An effective workplace wellness program can help you improve your team and reduce costs. Today, leading firms use technology to drive wellness program participation and awareness. With the right platform, you can amplify your company’s wellness initiatives. Many employees report conditions such as stress and depression. As a result, it’s becoming increasingly difficult for companies to manage. Resultantly, you must find a way to support your employees if you want to promote productivity. To remedy this issue, you want to enhance your healthcare programs. To this end, it’s helpful to leverage your digital workplace to build a culture of wellness. Everyone engages in wellness in different ways. Also, you’ll want to develop a holistic wellness strategy that encompasses both physical and emotional health. With technology, you can develop a wellness program that’s personalized for each of your team members. Still, you’ll need a way to communicate these ideas with your team members. You’ll also need to communicate your company’s wellness initiatives to management. Forging Ahead With Digital Deployment Here, it’s important that managers know that they must empathize with employees’ health and emotional problems. Managers must show sensitivity in this regard. With this in mind, you can even use your company intranet to track managerial awareness of employees’ health statuses. In the digital age, it’s never been easier to support employee wellbeing. Now, your intranet is a vital tool for creating a company culture of wellness and mindfulness. Poor employee health costs companies billions of dollars every year. With your digital workplace, however, you have an opportunity to help employees improve their wellness. It’s important to understand, however, that your company’s path toward wellness is a journey, not a sprint. With time and effective planning, you can promote a healthy, happy work environment. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Steps for Getting Started The losses due to poor employee health continue to rise. As a result, many companies are working for ways to keep these employee health-related expenses manageable and under control. It’s true that your company’s health and wellness programs can help employees to achieve better health outcomes. Yet, they also help to reduce risk. Healthy employees are less likely to have problems on the job—either emotional or physical. Furthermore, organizations with happy, healthy employees save on long-term health expenses. With this in mind, you’ll want to provide your employees with the means and tools for them to take control of their wellness. A well-executed wellness initiative supported by technology can reduce healthcare costs. It will also enhance productivity and boost employee retention. The process begins with advocating for the establishment of a wellness program—if your company hasn’t started one already. Your program must provide access to various wellness offerings. You’ll also need to design and implement the program. However, it’s important not to try to do it all alone. In other words, you’ll want to incorporate the help of experts where possible or needed. Once you’ve completed these steps, you’ll need to communicate the components of your wellness program with your staff. You’ll also need to deploy mechanisms to increase participation in your company’s wellness program. Manage the Many Moving Parts of Employee Wellness With the Right Technology An effective employee wellness program has many components. In most cases, you must contract with several vendors to create the needed services for your wellness program. These vendors may offer services such as: Disease management Employee assistance programs Ergonomics Screening Vaccinations Wellness consulting Wellness training However, there’s one constant, no matter how many components you add to your wellness program. You’ll need to communicate your program and encourage employee participation if you want to reap the benefits of healthier employees. A Better Way to Manage Your Employee Wellness Program In the past, employers relied on instructor-led, in-person coaching and hard-copy handouts. Today, however, an online solution is a pivotal part of a well-coordinated employee health program. For instance, you can use your company intranet to provide basic nutrition training. Again, you can also use it to support physical activity. You can even use your intranet to create a group where employees can share their wellness journeys. For example, you could set up group chats or forums where workers can share their experiences. Once you’ve established the group, you could further leverage it by inviting non-participating employees to join in. Also, by leveraging technology, your wellness program could grow alongside your company. With the latest technology, you can add as many group members as you need seamlessly. More importantly, technology enables you to customize your communication with your staff. With the right platform, you can make sure that every corporate message promotes your brand identity. Still, how do you know what platform can empower you to deliver the many facets of your employee wellness program effectively? Luckily, we have the perfect solution. Your Intranet Is a Powerful Tool for Promoting Employee Wellness Now you know more about fostering employee wellness using your intranet. What you need now is an award-winning human resources platform. LIKE.TG can help you manage the many moving parts of your employee wellness program. With LIKE.TG, you can make it easy for employees to find the wellness information they need on their own time. With our platform, you can boost employee wellness programs and deliver employee recognition. You can also improve work culture, productivity, and morale. Set your business up for success. Contact LIKE.TG today to request a free demo and learn more about starting the journey toward corporate wellness. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
6 Tools That Will Help to Improve Your Business Productivity
6 Tools That Will Help to Improve Your Business Productivity
Business owners need to properly manage their time — as well as their team members — to ensure they get the most out of every day. In this article, we’re going to outline several different tools that can help you increase your team efficiency and productivity. Let’s take a look! Time tracking software that helps your team stay focused One way to help your team stay focused and work effectively is to use time tracking software. This can help you to identify when your staff tend to get the most distracted, or when they might need more support. It can also help to ensure that everyone concentrates on the task at hand, and can make it much easier for you to price up jobs based on how long they actually take. This is particularly helpful if you run a business that involves charging by the hour. LIKE.TG’s time tracking software can help you with all of this! It’s easy to use, secure, and will help you streamline your processes. Templates that streamline processes and store information Using templates for jobs you have to do over and over again is another great way to make your life easier and improve your business productivity. There are lots of different template types you could use, but let’s take a look at a couple of examples. For instance, if you and your team members are focusing on improving your search engine optimization (as you should), Loganix has some great SEO templates that can help you to get more done and store important information effectively. One great example is the content brief template. This will help you organize all the information any writers and editors need before diving into creating your content. The document outline can keep things simple for your writers and help them get work done quickly, while also eliminating any back-and-forth between parties. LIKE.TG has several helpful onboarding checklist templates, as well. Onboarding can be stressful for employers and employees alike — you don’t want this important process to be rushed or overlooked. To give your new employees the best experience possible, these checklists can help. They give you step-by-step instructions on how to prepare your employees for their new position. Look at what you and your team members do on a regular basis, and consider if there are any templates that will help to streamline your processes and speed certain tasks up. They can make a huge difference. Project or employee management software that keeps you on track As a business owner, it’s a good idea to use a project or employee management program to track different areas and help you stay on top of things. Project management tools can help you set deadlines, make it easier to collaborate with other team members, keep your relevant documents in one place, and help you feel more in control. As a bonus, all of your employees who are using the software will be able to see their daily tasks at a glance. You might also be interested in using a Performance Management System like LIKE.TG’s to frequently assess your staff, identify any areas they need help with, and provide them with feedback. These are all important jobs, but they can be neglected when you’re busy and struggling to stay on top of things. Having a real system in place will help you to stay on track, keep your employees happy, and make it much easier for you to handle HR-related issues. Social media scheduling tools that help you stay ahead Social media marketing is incredibly important for getting the word out about your business. And, bulk scheduling social media posts is often a lot less time-consuming than writing them on a daily basis. To help optimize your social media posts, dig into your analytics and see when your posts tend to get the most engagement, then schedule your activity in advance. Be sure to keep a regular schedule, posting weekly or daily, for instance, in order to get the most out of your content. If you’re looking for a new tool to help you make the most of your social media time, check out SocialPilot’s round-up of the best social media analytics tools. They can help you make a decision based on a particular program’s price, features, and more. Checklists that help you to stay on top of everything Sometimes, it can be hard to stay on top of all of the little jobs you need to do on a regular basis. Creating checklists that you can refer to will help keep you on track and ensure you don’t forget anything. Checklists for daily tasks are certainly important, but it’s also worth creating lists for the things you only do every once in a while, like checking your finances, onboarding employees, preparing for industry events, and even spring cleaning your premises. It’s easy to put certain tasks off when there's nobody holding you to account, but simply having a checklist to follow can make a huge difference. There’s nothing like the satisfaction of working your way through a checklist and having a spruced up office, better organized finances, and happier team members at the end of it. Templates that will speed up your graphic design People love visual content, and everything from your social media updates to your blog posts can involve some graphic design. However, making everything from scratch can be incredibly time-consuming, so it’s worth spending a while creating templates that you can then fall back on to speed things up in the future. You could create templates for infographics, Instagram posts, blog visuals, email newsletters, and the like. Not only will this save you time and energy, but keeping these designs consistent by using templates can also help you build your brand identity and awareness. This will help to ensure your content becomes recognizable and keeps your business at the forefront of your audience’s minds. When creating your templates, be sure to incorporate aspects of your branding, including your chosen colors, fonts, brand voice, and more. This will keep things consistent and allow you to stand out from the rest of the crowd. About Author: Alex Ratynski is the founder of Ratynski Digital, an online marketing consultancy that focuses on helping small and medium-sized businesses achieve their goals. He set up his company after working as a local SEO director for a dental marketing agency, where he helped to turn clients’ ventures into thriving multi-million dollar businesses. He spends most hours strategizing SEO for his clients.
6 Best Job Experts to Follow on Twitter and LinkedIn
6 Best Job Experts to Follow on Twitter and LinkedIn
Whether you’re currently looking for a job or not, some good career advice can always come in handy. Especially if it’s offered by a top career expert with many years of experience and a bunch of loyal followers, some of whom have already put that advice to practice. Some time ago, professional advice was not easy to find, but today, thanks to social media, you needn’t go far. Now, it’s the other way round: there are so many career coaches and job search experts that it’s hard to choose. So, if you’re looking for immediate help with something specific like writing a resume, it’s better to hire a writer on a professional platform – for example, here at https://skillhub.com/blog/upload-resume-linkedin . But when you need inspiration, insights, fresh data on the job market, or first-hand job search tips, social media can be of service. Also, it could be useful for you to research what HR wants to see in candidates and you can do it here https://www.LIKE.TG.com/blog/LIKE.TG-blog-guidelines. It will be the best way to write a perfect resume. But how does one choose from an abundance of social media experts and coaches? Well, we’ve done the job for you. In this article, you’ll find a list of the best job experts on Twitter and LinkedIn that we suggest you follow. Twitter Influencers Twitter is generally regarded as a platform for politicians, celebrities, and their fans. But that’s far from being everything this social network can offer. There are also a lot of experts of all kinds sharing their knowledge and insights – job experts included. So, here are our top-3 Twitter influencers writing career advice. 1. Adam Grant (@AdamMGrant) Adam Grant’s Twitter profile states he’s currently an “organizational psychologist” at Wharton School of the University of Pennsylvania. He’s also known as the New York Times #1 best-selling author due to his book Think Again: The Power of Knowing What You Don’t Know. He also has a podcast of his own on TED Talks called WorkLife. Adam currently has over 400,000 followers, including Hollywood actress, businesswoman, and producer Reese Witherspoon, actor Ashton Kutcher, and other celebrities. The reason for such popularity is probably that Grant manages to maintain the right balance between inspirational tweets, useful research data, and interesting insights. 2. Hannah Morgan (@careersherpa) A New York-based job market expert Hannah Morgan describes herself as a speaker, author, LinkedIn top voice, and an “unapologetic introvert”. Indeed, she’s better known as a LinkedIn influencer – but her Twitter account is also worth following if you need fast and accessible career advice. However, if you’re looking for inspirational fluff or deep insights for (aspiring) higher-level executives, Hannah’s profile is probably not the place to go. Her page is about more down-to-Earth topics like: acing an interview; networking online; job search strategies; resume creation, and the like. Morgan herself states that the account is aimed at job seekers looking for “help and hope for a faster job search”, so this is exactly what you’ll get there. 3. Alison Doyle (@AlisonDoyle) One more seasoned job expert sharing useful advice on Twitter is Alison Doyle. She’s the job search expert for The Balance agency and founder of her own company Career Tool Belt that provides advice and assistance to job seekers. Though she doesn’t have as many followers as “star” influencers, her page offers lots of hands-on tips that anyone still in search of their dream job can make use of instantly. On her account, you can find answers to such questions as what to name as a reason for leaving your previous job, how to choose a resume file name, and more. LinkedIn Influencers LinkedIn is still the ultimate place to go to for anything connected with jobs and career growth. Be it networking, posting an online resume, or looking for advice from top experts – this social network offers endless opportunities. And of course, there are many experts there who are worth following. Here are our top 3. Andrea Koppel Washington-based expert Andrea Coppel is particularly passionate about helping fresh college graduates make their first steps into their future careers. She’s pretty popular, too, with her profile being included in the 2021 Top Job Search Expert to Follow on LinkedIn by Jobscan and a top-100 Apple podcast of her own called Time4Coffee. Andrea is also the founder and CEO of College2Career Academy – a company whose name speaks for itself. Koppel’s target audience includes college juniors and seniors as well as their parents, and she specializes in providing concrete actionable advice. But if you’ve only got a high school diploma yet, you can follow her as well. Rosie McCarthy Badass Careers founder Rosie McCarthy positions herself as a “career fulfillment coach”. As such, she is devoted to helping millennials and Gen Zs create their personal brands and build meaningful careers. Rosie is based in New Zealand but is committed to helping young people worldwide. On her page, you can find advice ranging from how to find a career purpose or learn to love your work to practical tips on resume writing. She also offers free weekly training on her YouTube channel. Lazlo Bock Former Google employee Lazlo Bock is a big LinkedIn influencer with more than a million followers. He’s now CEO and co-founder of software company Humu, and he’s also known as the author of Work Rules! – a book where he shares his insights from work at Google. Lazlo still writes a lot about work at Google in particular, but his articles also cover a wide array of topics from company culture to decision-making to resumes and interviews. Quite a lot to linger on. Final Thoughts Following job experts on Twitter, LinkedIn, or elsewhere can be very useful indeed. It’s a great way to find out job search tips and get inspiration, especially if you hand-pick the accounts to follow. However, don’t let it become just another form of procrastination. Remember that knowing what to do is one thing, and doing it – quite another. So, if you find any piece of advice from the experts useful – don’t hesitate to actually follow it. About Author:This article is written by the Marketing Team of LIKE.TG.LIKE.TG is a leading global provider of Applicant Tracking, Onboarding,Offboarding, Communications, Engagement, Recognition, and Financial Wellness solutions. Its powerful and user-friendly software eliminates manual/paper processes, increases employee productivity and engagement, improves time and cost savings, and reduces regulatory compliance risk
7 Step Recruitment Marketing Action Plan To Hire Candidates
7 Step Recruitment Marketing Action Plan To Hire Candidates
In the hiring market, some challenges can arise at any moment. To overcome this challenge, the recruiter needs to have a recruitment marketing action plan. Great recruiters can hire candidates at the right time. These employees will have an impact on your organization. Hiring great job seekers takes time, and a working recruitment marketing strategy is a must to find the best candidates. The need for a recruitment marketing action plan is necessary because being a recruiter is quite hard to fill the job vacancies in this candidate-driven job market. These days candidates are aware and they control which company to choose and work for. With a lot of companies looking out for the same candidates, one needs to have the right recruitment plan in place. Building a rounded strategy is what every recruiter is looking for. This blog post will focus on how to build an effective recruitment marketing action plan. You will be able to use it in action immediately and begin attracting great candidates. #1. First, Define Your Goals The primary goal of any company is to build a team that is efficient and works toward the company culture. The overall goal of your recruitment marketing action plan is to hire the candidates, and for that, you need to follow the SMART approach. It goes like this: S: Specific M: Measurable A: Achievable R: Realistic T: Timely You need to define specific goals that are measured. Here are common recruitment marketing goals that include: Improve candidate engagement Improve employer brand awareness Get more candidates Get more career site visitors Increase in the referral rate And more. #2. Recognize The Candidate Persona A recruitment plan without knowing your ideal candidate audience is a sure shot recipe for disaster. One needs to understand the importance of the candidate persona. The candidate persona includes everything you are looking for in the candidates. Every company can have different requirements for specific candidates. As a recruiter, you need to stay in touch with all the necessary departments in your organization. You need to keep every team in the loop and ask them about the metrics they need in a candidate. It will keep you updated on the customer portrait and get some tips about it. Keep in mind what your team lacks and write down the insights. Does your team require a single player or a team player? Like you can narrow down your search and when you understand what you need. It would be easier to get rid of CVs that don't suit the company culture and the expectation of the job profile. To learn more about recruitment methods, download our ebook now. Download now #3. Have An Employer Brand A recruiter knows that they are in the market, and not only the company chooses the candidates, the candidates also select the right company. You should know why you are the best choice and what extra you can offer to the candidates. Here are some ways you can improve the employer brand: Nurture your culture: Sharing your company’s work culture with candidates is a sure-shot way to improve the employer brand. Embrace technology: The use of tools present at your career site is beneficial for candidates, it increases the speed of the hiring process. Take help of chatbots, CRMs, and HRMs. Treat candidates like your customers: Candidate experience is a vital factor during the recruitment process. Every candidate likes a seamless recruitment experience. The company needs to ensure every candidate gets a feedback email after the interview. #4. Use Tools To Cultivate The Talent Supply Candidates find job offers in both traditional and modern ways, the latter gets used more. The candidates with the desired skills are selective about which opportunities they are looking to pursue. Therefore, making it easier for the candidates is the right strategy to follow, do it on your social media channels and in which candidates can apply easily. Use shorter applications that are prefield and use text messaging to recruit. You can rely on AI-enhanced recruitment trends to make it faster and easier for the candidates to apply to your company and move ahead with the process. AI technologies help to automate manual and administrative tasks in the process enabling the recruiters to build the relationship and have a positive candidate experience. #5. Consider The Role Of Social Media Modern social media platforms play a vital role to communicate with audiences. Almost everyone uses the internet to stay connected with people. One should build the strategy around it. The next step is to choose the right platform for your social media recruitment strategy. It will help you to target potential candidates. Some of them are ideal, for example, if you need a developer, you can leverage Linkedin for this task. Linkedin will serve a better purpose to source out the passive candidate. There are plenty of job boards present that you can utilize for hiring candidates. You can use Facebook and Instagram to increase the brand awareness of your company. These two platforms are ideal for building your community by sharing content that is useful to the candidates. Another thing you can focus on is building a social media career page, this way you will ensure that the candidates stay up to date with the job posting in your company and they can apply directly from your company’s social media account. #6. Focus On Building The Internal Talent Pool Promoting employees internally helps the company to solve the conundrum to hire candidates at a rapid pace and fill the open positions. It’s the ideal way to meet the hiring demands while maintaining quality. Many recruiters believe that they need to hire people from different companies to improve the diversity and strengthen the company. Focus on your internal employees. The benefit is that you work with them every day, knowing them better. It’s a necessary point that one should include in their recruitment marketing action plan. Think of how you can improve the top talent pool. Here are some ways: Know employee goals early: After the candidate’s onboarding is completed, the manager needs to sit down with them and ask them about their future goals and career. Reward employees: It is ideal to ensure that you are offering opportunities to the employees that are tailored to their goals. Go with individual development programs for employees. Understand what your employee needs: Employees love to be asked what they need to improve their overall experience in the workplace. It is vital while building an internal talent pipeline. A recruiter can take the help of properly designed employee referral programs to maximize the internal talent pool. To learn more about recruitment methods, download our ebook now. Download now #7. Evaluate Recruitment Marketing Results The goals should be measurable in your recruitment marketing action plan. You need to implement your goals and see the results they are providing. Gather metrics that work for you and what does not work can improve your recruitment marketing plan. To have better results, you need to experiment. You shouldn’t proceed with the results. Therefore, HR teams must ensure they store and evaluate data and also track the recruitment marketing metrics. Otherwise, you will find yourself with wasted time and effort. Wrapping up Hiring is challenging, but a recruiter has to make a plan accordingly. There must be one plan that one should develop constantly. The best companies take leverage of the recruitment marketing action plan and work. They make changes where it’s necessary, and they know their target audience. 7. Ensure that employees enjoy working Successful students spend a huge portion of their day reading and learning from the best. Employees also spend countless hours in the workplace. Therefore, you need to ensure that the workplace is a fun and enjoyable place to be for everyone. When you create an environment where employees feel comfortable working, they will be motivated to do their best. This doesn’t mean that you have to spend thousands of dollars on installing luxurious items in the workplace. You can create a conducive environment in the workplace by allowing birthday celebrations, coffee breaks and encouraging your employees to have casual and friendly conversations instead of talking about work projects all the time. About Author: Ginni Agarwal is a Talent Acquisition Expert at Upright Human Capital with extensive experience in Tech and Non-tech hiring. She loves blogging, writing articles about Talent Acquisition, and Human resources. She has been associated with the Talent Industry for a while. She enjoys sharing her experience with others.
10 Proven Tips To Successfully Onboarding New Hires
10 Proven Tips To Successfully Onboarding New Hires
A well-designed and well-executed onboarding process can make a huge difference in your retention efforts. It can also help your new hires secure a long and rewarding career in the organization. In terms of structure and rigor, your onboarding process should be similar to your candidate experience. After all, you want your new hire to feel comfortable in his new position as soon as possible. There are numerous advantages to making a smooth transition from candidate to employee. You'll not only increase retention, but you'll also improve your brand image and become a company that candidates want to work for. Others will want to work for you if you are perceived as compassionate and nurturing to new employees. It's a new trend that looks set to continue for a long time to come. What can you add to improve the process if you don't already have an organized, proven onboarding process? Here is a quick guide to improving the process and successfully onboarding new hires. Before new employees arrive Before your new employee arrives, make sure you have prepared thoroughly. The last thing you want is for them to show up on the first day and get stuck in an unpleasant situation. It will not improve their opinion of the company. To help you, we have compiled a list of things you can do to be ready for their arrival. Make an employee handbook It's always a great idea to keep your company's employee handbook up-to-date. It's a wonderful resource for every new employee, whether it's a physical book or an online document. It's worth noting that updating an online resource is much easier. This can include a list of all key personnel, company policies, and who employees should contact if they have any questions. Your sick leave policy, probation periods, and how to schedule annual leave, can employees get paid via bitcoin are just a few examples. It's also useful for new employees because they'll have somewhere to turn to if they have questions about the process or the rules. The handbook also serves as a useful reference for all employees during their stay in your organization. This guide was designed to help you navigate through those difficult tasks and help determine the right software for your organization, download our ebook now. Download now Create an agenda for their first week Make sure you have a schedule for their first week. This will not only give them some direction and an idea of what they'll be doing, but it will also help you stay organized. Describe any planned training, tasks to be completed, and meetings with key members of staff on the agenda. This can assist you to demonstrate that you have planned ahead of time for their arrival. As a result, they won't feel like fish out of water. Schedule a meeting Schedule a meeting with all essential members of staff to introduce your new hire. This could be for training purposes or simply to provide an overview of their work. Again, this will help your new hire adapt to the workplace and feel more at ease and comfortable with coworkers. It's also beneficial for them to be aware of everyone's function within the team. On their first day The importance of first impressions cannot be overemphasized, and you want your new employee to have a positive first day at your company. What’s more, starting a new job can be stressful, so you want them to feel comfortable right away. There are a few basic steps you may take to guarantee a new recruit is successfully onboarded. These are outlined below. Give them a companion It's critical that you spend time onboarding your new hire as a manager. However, you must continue to carry out your regular tasks. Let’s say your new hire doesn’t know when to post on Instagram. This is not a big problem, assign him a buddy to guide him through the process. That is why assigning them a buddy may be a beneficial solution. This might be another member of your team who can answer any of their more basic queries and guide them while you are not around. This might be another member of your staff who can help them with their more important questions and provide guidance while you are away. So, whether it’s a difficult task regarding a more successful user acquisition process or something small like how to manage their daily routine, it will also help build team working spirit and a friendly atmosphere. Take a tour of the office This does not have to be a time-consuming procedure. Give them a fast tour of the workplace, introduce them to each team and give a quick summary of who everyone is. This is also your chance to show them around the office, including the kitchen, bathroom, and any other useful areas. The HR team is the first responsible for the process of successful employee onboarding and settling down. However, other team members should also be open and engage the new hire into the team. After spending so much time in the office, it's easy to forget that everything is new. However, never underestimate the importance of showing your new hire how to make a tasty cup of tea! Book a team lunch Booking a team lunch on their first day is a good idea. This is also a fantastic opportunity for them to get to know their coworkers on a more personal level outside of the office and to learn more about their team. Don’t forget to shoot a fun video with your new team member and post it on your Youtube channel. You can use various useful tools like Youtube thumbnail downloader, video editing, channel management tools to create a professional and engaging video. This will be a big plus for your social marketing. Applicants wishing to work for your company will be delighted with this warm welcome. Plus, you will improve your brand image. Keep track of video marketing statistics, to use video as part of your marketing wheel. During the first few weeks Almost half of the professionals admit that they continue to search for a job during the first month of work. This is not good if you want to successfully recruit a new employee. You should help them get comfortable and feel like a member of the team within the first few weeks. Set goals for them While you may want to give them a week or two to adjust to their new role, setting goals for them sooner rather than later is a smart idea. This gives them some direction and reassures them that they are making a significant contribution to the team. They can be simple goals to achieve or merely to have a better understanding of the company's operations. From your marketing team to develop, make sure they know that their final goal is to track the SMS integration process or make major changes in the code written. By settling these objectives, you can guarantee that your new hires understand what you expect from them. In addition, they will not get bored! Meet with them regularly Chat regularly with the new team member. This way, you'll be able to see how they're doing and address any potential issues early on. Schedule a meeting with them at the end of each week. You can talk about their goals and know how they feel about their new role. During the first weeks, it’s also important to get to know the new member as much as possible. Also known as employee recognition, this process helps you uncover all hidden talents, skills, and resources your new person can provide. Check out how you can avoid making mistakes while practicing this strategy. Discuss their progress It seems absurd to discuss your new hire's next career move so soon after starting. They only recently joined, after all! Setting out a clear path for progress, on the other hand, is critical for morale. Professionals do not want to be stuck in a position that prevents them from getting promoted. Besides making sure to improve business sales and promotion, you should also take good care of your employee progress in various ways. It would be nice to ask if there are any additional workouts that they think they need or would like. You can also find out what they want from the organization and what they hope to achieve over the next few years. Invest in the right tools and automate your processes You should use the right tools if you want to onboard as quickly and successfully as possible. If everything is done manually, it might be a time-consuming process that reduces your productivity. There are many tools available but finding the best performance management solution will depend on your needs. You should automate whatever you can besides using the tools. This can reduce the time and effort required to onboard new employees, and save you money and time. Everything from HR Payroll Systems to training software can benefit from automation to speed up the process and make it more enjoyable for your new hires. Any employee app that can help you improve the onboarding experience should be considered. Conclusion It's crucial to remember that new employees aren't always loyal to your company from the start. To ensure a smooth and successful onboarding process, follow these simple steps. This will increase the likelihood that your new hire will want to stay and develop at your company. It will also help him get up to speed faster and start making a real impact on the company. About Author: This article is written by the Marketing Team of LIKE.TG.LIKE.TG is a leading global provider of Applicant Tracking, Onboarding,Offboarding, Communications, Engagement, Recognition, and Financial Wellness solutions. Its powerful and user-friendly software eliminates manual/paper processes, increases employee productivity and engagement, improves time and cost savings, and reduces regulatory compliance risk.
Essential Tips for Effectively Managing Remote Employees
Essential Tips for Effectively Managing Remote Employees
The need to work remotely has grown over the last two years. It is bound to be the norm rather than the exception. For managers, it presents a challenge, knowing that you cannot control the behaviors and activities of people working from home. The new normal demands that you learn and adjust to new techniques. You have targets to meet yet you cannot directly control the workforce in a traditional office space. How do you manage employees remotely and achieve the desired results? Here are a few insights that will save your day. Clear and timed expectations Set expectations for individuals and the entire team. The goals must be realistic, especially those that can still be achieved in the traditional office. The fact that people are working from home should not mean that they remain tied to the desk late into the night. Be realistic to avoid overburdening your workers or leaving them idle. The best idea to manage expectations is to create milestones. Break down the work into portions that are submitted in shorter intervals. You can track the successful execution of the tasks assigned to individuals and the team. Documenting communication Record conversations and save emails as well as chats. It is one way of keeping yourself and the team accountable for performance. Once you indicate that a task should be completed by a particular day or date, the only evidence you have is a recorded phone call, video call, or email. You avoid disputes arising from missed communication or misunderstood information. Either party can extract the records to support their assertion. Every member of the team should know that communication is recorded Schedule communication Do not expect to catch an employee anytime you call. Some may prefer to work in the morning, at night, in the afternoon, at the park or any other schedule they choose. To avoid conflicts with communication, indicate the channels and frequency of communication you will adapt. Queries will only arise if any of the team members breaches this communication protocol. Schedule the communication points to serve your workload needs. For instance, you may set a briefing meeting in the morning and an evaluation session in the evening. In case you call or email in the course of the day, give a reasonable time zone for the person to respond. It is not always that remote workers are on their desks. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Regular team meetings Hold regular meetings with the team. The team meetings are broad-based to address a wide variety of issues. Whether they happen online or physically, they keep the team together. A physical meeting is especially important because it builds a sense of belonging. While people want to work remotely, they still desire to be a part of a company or group. Provide such an opportunity by holding regular meetings. Use these meetings to address emerging issues and rally the team towards a more efficient mode of operation. Facilitation Facilitate your remote workers to deliver the results you need. Provide computers, pay for the internet, and even offer an allowance for furniture. By the time you demand results, the workers will have no excuse for not delivering. Facilitation is especially important when dealing with software. Remote work requires a lot of collaboration tools for sharing documents, communication, research, and pooling resources. They also need gadgets like laptops and headphones. Ensure that such resources are available before sending the team to work from home. Embrace technology Technology will make it easy to manage remote teams and work remotely. To begin with, invest in dashboard applications that can track progress. Take it a step further by acquiring team-communication applications. In case you will be sharing documents and files, you need the right features on these applications. Remote work demands a lot of communication. Meetings with teams and individual employees will be the order of the day. Identify tools, applications, gadgets, and platforms you can use to actualize communication. UtilizingVoIP solutionscan greatly improve your team's communication efficiency and accessibility. Since you are dealing with sensitive company information and client documents, you must secure communication channels. Check reviews of the most secure communication and document sharing platforms to use. You must also be sensitive to your employees on how to secure documents and communications made on different platforms. Carry everyone on board Remote work is not easy for everyone. Some will adapt fast to technology while others are slow. Some can work alone while others would prefer the traditional office environment. In some cases, some employees want to be micromanaged. Know how to handle your employees so that everyone is on board with remote work. Training is especially important so that everyone understands the technology and gadgets you will be using. Send technicians to install gadgets and assist remote employees when they get stuck. This is not the time to laugh at the weaknesses of some of your employees, especially on technology. Regular one-on-one conversations Organize regular conversations with individual employees. Listen to their concerns and help them to resolve them. Raise any issue you may have with the quality of work they deliver, mode of communication, and general performance. Do not always berate them in general meetings because the issues might not be exhaustively addressed. Include the non-remote employees It is not everyone who will be working remotely in your office. For this reason, build a team by involving them in meetings and decision-making. It also includes employees from other departments who support your operations. If these employees are not included, you end up with a disjointed workforce that will not deliver to your expectations. All members of the team must understand the changes that come with remote work. Some people will embrace the idea fast while others take time. The inability to understand gadgets or applications should not attract ridicule. Sensitize the team on how to handle concerns raised by other members regarding remote work to create a conducive working environment. Don’t micromanage The biggest mistake you will make when managing remote workers is to micromanage. As long as you set expectations and facilitate the employees to work, you do not have to follow each of their actions. If you need to track the progress of the work, it is prudent to create milestones. You will only quarrel with workers who fail to meet the milestones. A dashboard system showing the performance of every individual will help you manage the team better. Whenever you raise an issue about performance, the dashboard gives a clear report. There is no room for bias or favoritism because everyone can see the dashboard. Support through training Do not assume that everyone is well-versed with technology. Some employees will be ahead of others in manipulating gadgets and working with the software while others take time. Train all team members so that everyone is on the same pedestal. Continuous training is also recommended to address emerging issues. The success of any remote working project is communication. Since everyone is at a different location, you must find a way of being in touch, sharing files, and making decisions. Each member of the team must understand the value of timely and detailed communication to make it easier to track the progress of each project. Invest in the right tools, sensitize your workers, and support them to deliver the set results remotely About Author: Anna is a freelance writer having worked in the role for more than five years. As a seasoned dissertation writer, she has been helping students to ace their exams and complete assignments. Her passion is to help students achieve the best college experience through entrepreneurship, business, and jobs.
4 Steps to Creating a Collaborative Culture and Staff That Thinks Like One
4 Steps to Creating a Collaborative Culture and Staff That Thinks Like One
Humans are made to live and work in groups. It is an undeniable fact. Humans have always strived to create strong social structures for their benefit and protection. Humanity has evolved from tribes to today’s multicultural megacities. This great change has been possible through mutual collaboration. Similarly, there have been immeasurable changes in building effective teams in the workplace. This has not happened by chance but as a result of endless efforts and teamwork. Now the definition and nature of teams are changing. New layers of complexity are being added to foster strong collaboration. In the digitalized era, teams no longer sit in the same corner of the office. The emergence of cloud technology and collaboration tools ensures that work can be done from anywhere and at any time. Work is no more limited to space and time concepts. The importance of promoting teamwork and encouraging cross-collaboration is on the rise across all industries. Recognizing individual accomplishments has always been an important part of motivating the workforce. However, bringing people together to accomplish a common goal in an environment of trust has become critical for the company’s growth. There has been a drastic change in the work collaboration platform over the years. The dramatic enhancements in technology have changed the way how people collaborate at workplaces now. Change is inevitable. The organizations that do not adapt to the fast-changing business demands are at risk of stagnation. At times, businesses feel uncomfortable to stepping out and do things differently. However, change is unfolding at a faster rate than ever before. Make collaboration a priority Collaboration is critical to a team's success. In today’s world, organizations need more than new technology for developing a collaborative business culture. In a competitive environment, only high-performing teams can thrive. By providing tools for company collaboration, it can improve communication and make companies feel more transparent. However, where the workplace culture is fundamentally broken no platform or tool can work. Before finding solutions, it’s important to consider whether company leaders prioritize teamwork. The organizations have to involve employees, communicate with them to embrace collaboration methods and techniques. Most often, poor leadership is a reason for failure to bring in new technologies and tools to implement collaborative culture. Secondly, employees are also most likely to quit because of poor leadership and weak guidance. Nothing can be simpler than just asking employees for their opinions. It could be the invitation they need to offer up their contributions. If organizations want employees to collaborate, they should start leading by example. Collaboration improves the way how a team works together and problem solves. Collaboration leads to innovation, increased success, and improved communication. The concept where a boss dictates what needs to be done has fallen aside. It has been replaced with responsible employees presenting solutions to a problem they have been assigned to solve. The organizations that manage to build collaboration into their culture will thrive. Companies need to change their training methods to ensure that employees are comfortable in a more flexible and shared environment. The organizations have to prioritize the collaboration culture to sustain growth. Creating a team culture in business Every organization has its unique culture. It is an open secret that team culture is important for success. Teamwork is an essential component of a growing enterprise. Sometimes, some challenges arise while blending different personalities and talents. Organizational teams are a combination of multiple personalities, skill sets, and micro-cultures. They all get together and operate towards common goals. This amalgamation of different backgrounds and subcultures forms a new culture. The company leaders influence the dynamics of the new culture. Leaders are responsible for giving a new direction to this established culture. Effective team collaboration at work is the result of the combined efforts of team managers. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now What is a collaborative culture? Collaboration represents how people within an organization communicate, relate, and work with one another. People with different backgrounds and talents work towards a common mission, goals, and objectives. To put it simply, collaboration is the heart of teamwork. It makes the team successful. Developing collaborative culture is essential to accomplish the company goals. It helps to fulfill the mission of the organization. Collaboration is an integral part of every organization. However, not every company has a collaborative culture. So what is the difference? In a collaborative culture, collaboration isregular and deliberate. Collaboration is embedded into processes of how people do their work every day. It is in the attitudes that an employee take to their work. Collaborative culture values and practices the idea that we are better together. It is based on the idea that collective intelligence brings in the most creative solutions. What are the benefits of a collaborative culture? In the quest for creative solutions, many organizations look for ways to become more collaborative. “Innovation” is the buzzword these days. Every organization wants to create products, processes, and tools to stay alive in the globalized economy. For them failing to innovate can mean failing to survive. The shortest and most powerful route to innovate is collaboration. The studies have found out that enterprises with collaborative cultures are five times likely to be high-performing. A collaborative culture ignites innovation. It is the magic formulae in bringing out the best in employees. Collaborative culture makes the employee feel a part of ateam effort. He gets more energized, productive, and adaptable. Collaboration develops feelings of involvement making the employeehappier and less stressed. Therefore collaborative employees are engaged and productive. Employees who are engaged are the ones who stick around. Collaborative culture promotes employee retention and helps in attracting and recruiting top talent. Learn few ways to engage your team. What hinders workplace collaboration? If collaboration is so effective, why aren't all companies doing more of it? Well, the reason is some people haven't developed the skills of establishing collaborative culture. They are not adequately trained and groomed to contribute to the collaborative culture. Sometimes, people with good collaboration skills hold back while at the workplace. This happens when the managers dictate and direct every move. The trust in the employee’s abilities is missing. Employees are not encouraged to collaborate. Sometimes, an employee feels that collaboration is something that is to be emphasized occasionally. They feel that collaboration is not the skill they would be rewarded for. Therefore, the managers have a great motivational role to develop and encourage collaborative culture. Some companies have an entrenched culture of silos. It promotes competition amongst employees instead of encouraging a collaborative and sharing attitude. The culture teds people to hoard information and knowledge as a source of power. Other companies fail to keep up with all the new ways. They do not recognize and accept that they can work and collaborate. They fail to enthuse the teams and build the trust that they need to collaborate effectively. Sometimes, employees lack the communication tools they need to collaborate with colleagues based at multiple locations. A positive collaboration attitude magnifies employee’s strengths and capabilities. It invariably helps in employee retention. Still more, positive collaboration brings employees together, enhancescommunication, and builds strong relationships at the workplace. All these factors act as catalysts that improve productivity. Here are 4 steps to creating a collaborative culture that makes the staff think like one. 1. Create an environment of trust and transparency Trust is the foundation of any relation or association. A team without trust isn't a team. When the trust factor is missing amongst the team members it becomes just a group of working individuals. These groups often make disappointing progress. In the absence of trust, people avoid sharing information and may not cooperate. The talent and capabilities take the back seat. The members would never utilize their full potential. On the other hand, when trust is there, each member becomes stronger. He becomes a part of an effective and cohesive group. Trust helps teams and organizations achieve truly meaningful goals. Trust is essential to develop an effective team. It is the essential ingredient that provides a sense of safety. The feeling of safety makes members feel comfortable to open up with one another. They take appropriate risks and expose vulnerabilities. Trust fuels innovation, collaboration, creative thinking, and productivity. Trust is also an important factor that is essential for knowledge sharing. A study hasfound that trust is a key element in a team's knowledge acquisition. So when team members trust one another, they will share knowledge, and communicate openly. How to build trust with employees Let us see, how a leader can create a culture of trust within a team. Lead by Example To build trust within the team, the leader shouldlead by example. He should show his team members that he trusts them. Team members are judging and taking cues from their leader. Therefore he should take the opportunity to show them what trust in others looks like. Making promises and keeping them is incredibly important in a team. This sets a strong foundation for building long-term trust. Positive follow-through is a step in building trust quickly. It can raise the tone and expectation of the team. Communicate Openly Open communication is another essential factor for building trust. The leader should ensure that everyone in the team communicates with one another in an honest and meaningful way. The leader should create a team charter that should define the purpose of the team. The role of each individual should be defined. Secondly, the team-building exercises should be organized more often. This helps members to understand each other well. It will provide opportunities for members to talk to each other and involve in solving each other’s problems. Know Each Other Personally Sharing personal stories is an effective way to build trust. Team members can share their interests and hobbies to get acquainted. Socializing is another effective way of developing strong bonds. Don't Place Blame Disappointments and mistakes are common phenomena in the workplace. Putting blame is an easy way out. However, mistakes should be taken constructively. It builds trust and confidence. 2. Focus on relationships The studies have found that there is a strong correlation between having a best friend at work and overall engagement and productivity. The study stated that people who have a best friend at work, 63% were more than twice more likely to be engaged than the 29% who stated otherwise. This raises a strong and valid question, “How to cultivate friendships and solidify bonds within teams?” The majority of friendships in the workplace are spontaneous. When people find common interests with their peers it develops strong bonds between them. However, HR team managers and team members can also facilitate the building of strong bonds amongst people. Team-building activitiesare the best way to effectively integrate and onboard employees. This will create an environment that will provide opportunities for employees to build strong bonds. Cultures of collaboration are rooted in building relationships. Technology has made it easier for people that are geographically spread to come together and form bonds. Human beings are social creatures by nature. Considering that one-third of our lives are spent at work, it makes us understand how a good relationship with colleagues will make the jobs more enjoyable. The more comfortable a worker at the workplace, the more confident he will feel voicing opinions. Teamwork is essential to embrace change, innovate, and create. The success achieved in a team in this way will help the morale and the productivity of the team soar. This brings the members closer to each other and builds a collaborative culture. Good work relationships also give freedom. In the absence of negative relationships, the energy can be spent focusing on new opportunities. The energy can be utilized in winning new business deals or in focusing on personal development. A strong professional circle also helps in advancing the career. It also opens up opportunities that otherwise might pass by. Don’t forget to include remote teammates Remote teams have evolved that have several benefits. It saves money. Members can be hired regardless of location. However, remote locations can be a hindrance to collaboration. The presence of remote employees makes the companies encourage both remote and in-office employees to connect, share ideas, and feel connected. A study conducted by theHarvard Business Review confirmed that “remote workers often experienced virtuality as ‘a a barrier’ to forming friendships with their colleagues.” The organizations should help employees overcome remote location hindrances by starting virtual meetings. These meetings should be focused on building a relationship rather than emphasizing work culture. Opportunities to meet in person should be created. If in-person meetings are not viable then video calling should be encouraged instead of emails or instant messaging. 3. Encourage and recognize collaborative actions Irrespective of the size, every win should be celebrated to promote collaborative culture at the workspace. It helps in retaining and encouraging top-performing employees. Everyone wants to be recognized. Some want to celebrate the success in public and others privately. Whatever may be the case, the performing employee should be applauded for his efforts. The reasons why celebration is important are: Shared success Celebrating wins encourages a collaborative work environment. This encourages team members to develop an interest in helping out another coworker. Motivation Every individual has a different reason for motivation. Monetary incentives motivate some whereas some others are motivated internally. However, the fact is everyone appreciates and needs recognition. It adds to the motivation to all employees Positivity relationship building in the office Working for common goals together and sharing successes, encourages a positive atmosphere in the office. It builds relationships and collaborative culture. Happy people means happy clients Happy and satisfied will perform better. It also helps in building strong relations with clients. Recognition of employee’s value and contribution is the best bet to get them engaged. It promotes living life within the organization. Many research studies have stated a correlation betweenemployee recognition, engagement, and performance. According to asurvey by Globoforce,90% of workers stated that they feel more satisfied through values-based, peer-to-peer recognition. The question ishow to recognize collaborative actions in the workplace?The simple answer is to publicly praise teams. It is the best reward for their work. Gamification and recognition create a culture of healthy competition within the workplace. Itboosts collective moraleandhelps motivate employees to collaborate. Collaboration in businessis one topic that did, still, and will always grab the attention of both businesses and individuals. 4. Leverage Social Collaboration Tools As a team leader or a time manager, you can notify your team about the company's ultimate goals and strategies. This will strengthen communication, and it is an excellent way to keep everyone on the same page. Your choice can make your productive employees feel appreciated, and it will direct them to work with more devotion for the company's growth and attainment of collective goals. Technology is helping high-performing employees to enjoy a collaborative company culture. Social applications allow people to work faster and cheaper. Heidi Gardner, author of Smart Collaboration praises technology’s ability to promote collaboration across organizations. According to him digital tools like messaging apps, employee experience hubs, survey platform can boost productivity, streamline processes, and open up lines of communication Leaders in every industry can leverage digital communication tools to facilitate a culture of collaboration at the workplace. The digital communication tools facilitate instant connections between teams and team members. It gives employees access to a searchable archive of information. In the digital era, social networks and cloud-based tools are instrumental in helping employees collaborate. Collaboration is no longer limited to space or location. Asurveyof business professionals found that 83 percent depend on technology to collaborate. Whereas 82 percent confirmed that the loss of collaboration technology would negatively impact them. Collaboration tools also help the teams to come together that are working in different geographies and time zones. It has broken the barrier that was earlier limiting individuals from communicating frequently. Utilizing collaborative tools is very important in creating a collaborative culture for the Companies that have teams spread across different locations. Communication is crucial; it helps members to remain on one page. It helps in sharing information and files, tracking projects, and brainstorming. Organizations sometimes struggle to encourage a culture of collaboration. But it may not be a lack of trying. Any culture shift is no small undertaking; it inevitably takes time, patience, and regular reinforcement. With Strong leaders, a clear vision, and tools that support collaborative behaviors, a culture of collaboration is possible. FAQ’s What are 3 important skills for teamwork and collaboration? Trust Tolerance Self-awareness What are 4 more important skills for teamwork and collaboration? Empathy Transparency Active listening Conflict resolution What is the purpose of collaboration? Collaboration helps people work together to achieve a common objective. It exists in two forms: Synchronous: in synchronous form, people interact in real-time through online meetings or instant messaging. Asynchronous: In this collaborative form the interaction is not time-bound. Like uploading documents or making annotations to shared workspaces. What is team collaboration? It refers to a communication and project management approach. Team collaboration emphasizes teamwork, original thinking, and equal participation to achieve objectives. About Author: Joan Alavedra is co-founder ofOnsite.fun– an end-to-end platform to book, manage and organize team experiences at scale. He is constantly writing about team culture and remote work on his blog.
7 Challenges with a Manual Approach to Onboarding Processes
7 Challenges with a Manual Approach to Onboarding Processes
The first day of a new job can be stressful, especially if the company does not have effective onboarding employees software and tools for new employees. Where a manual approach to onboarding can create a lot of unnecessary challenges, the right onboarding software can help an employee’s first day run much more smoothly. Whether it’s confusing processes, lack of employer preparation, or confusing information, a lot can go wrong when employers face challenges manual HR onboarding processes can cause. In fact, only 12% of employees say that their organization did a good job when it came to the onboarding experience, according to a Gallup employee engagement survey. HR teams and companies can do a better job of addressing this lack of satisfaction by using employee onboarding software to avoid the challenges of manual onboarding. 1. Inefficient onboarding tools processes waste time on a new hire’s first day An employee’s first day should be a pleasant one and one that puts them in the best position to add value right out of the gate. But what often happens is a comedy of errors: Badges aren’t ready; forms are not filled out; laptops, equipment, and crucial work materials are not available. All of these are common inefficiencies that pop up on a new hire’s first day when companies use a manual system. With HR onboarding software and access to self-service onboarding tools, new hires could be filling out paperwork before their first day even starts. 2. HR onboarding and Internal teams aren’t always as ready as they should be Adding a new member to the team can be exciting, but that doesn’t always mean the team is prepared. If a small team has been scrambling to pick up the slack after a previous employee left, they may not have had time to figure out what their new employee needs to get started. While it may not be anyone’s fault, a lack of preparation won’t set up that new team member for success. With a step-by-step HR onboarding process, aided by easy-to-use onboarding software, internal teams can know exactly how to prepare without having to overthink it. And their new teammate can be up and running in no time. 3. Compliance issues with I-9 forms and other documents make onboarding tools more complicated Often, new employees show up without realizing that they need important documents to fill out their I-9 form, like a passport or driver’s license. Even proactive people may show up with the wrong documents and cannot fill out what they need. Onboarding software can automatically provide new employees with a checklist of information, making sure they are compliant from day one. 4. Often new hires don’t know who’s on their team or what their first responsibilities will be “Most of us remember our first days at every job because of the heightened pressure to impress,” says national workplace expert Lynn Taylor. But new employees can feel less anxious if they are able to plan ahead. (This challenge can be exacerbated when it comes to onboarding remote employees.) Walking into the office for the first time, a new employee may not be totally clear on all of their duties or who will be working with them. Teams that start onboarding before the official start date can make new hires feel more valued and comfortable. 5. HR has no visibility into other team members’ preparation Do facilities know we need a badge by Friday? Is HR ready for forms? Does the team know that we’re doing a first-day lunch? Lack of visibility can cause the new hire to get no information or, more confusingly, conflicting information from different departments. A single onboarding system that can be accessed by all relevant parties will ensure clear communication across the board. 6. Without employee onboarding software, Important tasks can fall through the cracks Forgotten forms, missed introductions, no wifi password. A lot of crucial tasks can fall by the wayside in the rush of onboarding a new employee. Providing new employees with a checklist ahead of time can be one of the most important tools within onboarding software since it ensures that your new employee can literally check all the right boxes as they get started. 7. Missed opportunity to show a professional environment and impress new hires It only takes 7 seconds to make a first impression, and it may take a while to recover if that impression goes poorly. That means the impression your company makes on a new hire on the first day is critical. If all a new employee can remember is that the manual HR onboarding process was disorganized, then you’ve missed an opportunity to show that your company has its act together. A digital onboarding system can ease that process and help the company put its best foot forward. Overcome onboarding issues with automated HR onboarding and onboarding software solutions Automating the employee onboarding process will help new employees get up and running from the very first day and support them as they adjust to their new roles. And a great onboarding software system will help your organization retain and attract the best talent in a competitive job market. Now let’s look at a point-by-point example of how powerful HR onboarding solutions and employee onboarding software could overcome each of these seven challenges. Improve the onboarding experience and make new hires’ first day great Instead of asking new hires to sit around on their first morning, accelerate the HR onboarding process. For example, LIKE.TG’s Onboarding solution offers capabilities such as self-service onboarding, custom, secure portals, hiring checklists and forms, and other onboarding tools. With these tools, new hires can complete important tasks before their first day, whether it’s completing tax forms and 401k deductions, reading your company handbook, completing online training modules, and other onboarding system activities that could disrupt their productivity on day one. Preparing new hires for a productive first day with the right onboarding software The approach above offers benefits in two important ways: First, it saves time and streamlines the onboarding experience so new employees can start work right away. Second, it paves the way for two-way communication and information sharing--again, before day one—so new employees can ask questions, uncover valuable information, reach out to new team members, and more. All of this creates a much more meaningful hiring experience, so new employees are impressed, informed, and ready to start making a difference right out of the gate. Improving compliance issues I-9 forms, E-Verify, and compliance are all very important, but until now, they haven’t had the automation to support these processes. As described above, most I-9 and E-Verify processes today are mostly manual in nature, requiring HR team members to manually enter all of this information into siloed systems. Not only does this waste too much time, but it leads to too many errors, which could lead to compliance headaches down the road. It even helps save money from potential fines, which can add up quickly. Every company operating in the U.S. is required to complete each new hire’s I-9 documentation in just three days. Failure to comply can lead to costly penalties and fines of up to $1,000 per employee. Fortunately, there is a better way. With LIKE.TG, HR teams and hiring managers can add I-9 documentation and E-Verify tasks directly into any onboarding workflow. compliance solution. For example, as part of our industry-leading Onboarding solution, our I-9 software automates the process of collecting I-9 forms and then integrates this workflow with the Department of Homeland Security’s E-Verify system. I-9 forms are then cross-checked with the appropriate government departments for full compliance. The best onboarding software makes use of e-signature-enabled capabilities to enable new hires to sign important forms and documents anywhere, anytime, and on any device. They can even convert any existing PDF into a digital form or create their own forms to store, organize, and centralize employee data and personnel files. This is the best way to make sure nothing is ever missed and that the company is always in compliance. Building teams It may seem like a strange concept, but onboarding software can foster true connections, build teams and encourage collaboration, all before an employee even joins the company. Consider the case where a new hire accepts a position but can’t start for two weeks. Instead of waiting for her official start date, her hiring manager sends her a fun video to introduce her to all of the team members, explain everyone’s role, and invites her to a team lunch when she starts. The manager also sends a number of helpful resources, such as a link to the company’s org chart and employee directory. Instead of waiting for the new hire, this company was able to use the two-week period to their advantage. They created a surprising new hire experience and made her feel welcome and part of the team right from the start. Such an approach goes a long way toward improving employee productivity, morale, engagement, and retention. Make sure the entire team is ready From HR’s perspective, the onboarding experience can be customized and automated to make sure nothing falls through the cracks. All parties are notified through the use of a master checklist with separate and distinct tasks. Make sure nothing slips With the customized checklists, tasks, and reminders, HR and hiring managers can make sure nothing is overlooked and new employees feel valued and impressed by their onboarding experience. For example, if facilities need to generate an employee badge, they are reminded of this step and also notified that other tasks may be dependent on its completion. Onboarding checklists can include facilities, IT (to provision new equipment), the hiring manager, HR team members, and more. Create meaningful impressions and powerful employee experiences with onboarding software But best of all, onboarding software can help companies create meaningful impressions that differentiate them from the competition. Let’s face it, the bar is set pretty low when it comes to onboarding new employees. A recent Gallup survey found that only 12% of employees reported that their company does a great job of onboarding new employees. This means that 88% of companies just don’t do as good of a job as they should. Transform onboarding into a new competitive advantage If every challenge is an opportunity in disguise, companies can turn onboarding into a new--and sustainable--competitive advantage. It’s more than just an HR best practice, it’s a good business idea. Research has shown that strong onboarding processes can lead to a better employee onboarding experience, higher production, and long-term retention. Conversely, a negative onboarding experience results in new hires becoming twice as likely to look for other opportunities sooner than the company would like. Considering that many companies are currently struggling to find the right workers to make a difference for their business, successful onboarding software solutions could be a difference-maker in success and failure. Discover the many advantages possible with a powerful onboarding solution today. Interested in more HR systems to help with onboarding at your company? Look no further! Visit www.LIKE.TG.com or request a personalized, no-obligation product demo today. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
The Future of Work: Are Co-working Spaces Becoming the New Normal?
The Future of Work: Are Co-working Spaces Becoming the New Normal?
“He who controls the spice controls the universe.” That’s the best-known quote from Frank Herbert’s Dune. Spice was the resource that enabled space travel, and as such, the universe couldn’t run without it. There’s something similar to spice in our world: software. Nothing runs without software. As such, if you own or run a business of any kind, you are inevitably going to have to hire and eventually onboard a remote developer. The good news is that — as you’ll find out in this article — it’s much easier to hire and onboard a remote developer than it is to control the spice. You don’t need to get high with the natives of a desert planet and lead a revolution against evil space nobility. Doing that would be rad, though. How To Hire a Remote Developer Whether it’s your first time hiring and onboarding a remote developer, or you already have several hires under your belt and are looking to sharpen the process, there are some points worth covering. For the uninitiated, know that hiring a remote developer doesn’t have to be an arcane pursuit. More often than not, the biggest issue is to know where to start. For the experienced, know that my business is all about remote recruitment, so while you can and should expect some bias, you can also bet that I’ve explored every hiring avenue and possibility. So, here’s what hiring a remote developer looks like: 1. Choose Where You Will Do Your Remote Hiring Because more people are hiring than ever and more people are looking for remote jobs than ever, there are dozens of alternatives all around the web. I will characterize the three primary ways you can look for a developer but realistically, know that there are many solutions in-between. First off, we have talent marketplaces. We usually associate these with freelancers, but nowadays, many of them focus on showcasing people looking for job opportunities. Talent Marketplaces essentially curate jobseeker profiles and surface the selection that better fits your criteria. The level of curation, compulsory paid services, and the how-and-what-you-actually-pay-for differs significantly from platform to platform. The thing these services have going for them is the sheer breadth of candidates on offer. Thousands of people submit their profiles every day. Talent Marketplaces are an excellent option if you have the time and energy for a grind. Their curation will only get you so far, and you are likely to have to evaluate dozens — if not hundreds — of profiles before deciding on a shortlist. You’ll also have to vet that shortlist yourself for cultural fit and soft skills. Most marketplaces do a decent job with skill vetting, but I would still do it anyway, and I’ll give you a few pointers about how to later in this article. Next up, recruitment agencies. This is the business I’m in, so I’m not going to dally here, as I would rather you read the article without being put off by the stench of blatant self-promotion. Tim Ferriss often says: “If you have the money to solve a problem, you don’t have a problem.” That’s the recruitment agency game. You pay them a nice chunk of money, and they’ll do the hard lifting for you, often with better results. Not because they are so awesome, but because that’s what they do every day. A good recruitment agency should give you a shortlist of 3-5 candidates vetted for your particular needs and culture within a couple of weeks. You should also get their commitment that if the person you select doesn’t stick to the job, they’ll try to fill your requirement again for a certain number of times, at no extra cost. Go with a recruitment agency if you are OK with trading money for time and focus. Finally, there’s your network. The “I know a guy” route can be surprisingly effective, especially if you or your company has a solid social presence. Just posting your job offer publicly won’t cut it, though. It’s much more worthwhile to reach out directly to people you know and respect in the programming field and ask if they know someone. It’s relatively easy for someone to forward your tweet or LI post to someone they only have a passing acquaintance with. That will generate a lot of unfit candidates. On the other hand, when you ask someone if they know somebody, they will think hard about it. No one wants to be the person who sent a dud your way. Of course, this method is random and very slow. It shines because it is very low-effort and comes with some social vetting built-in. I would use it in addition to one of the previous two, but not by itself. 2. Vet Candidates for Technical Skill In a perfect world, people wouldn’t lie in their CVs or applications. Hardly any people outright lie, but most people exaggerate their skill. The amount of technical vetting you’ll need to do depends on your hiring platform strategy (see above), but it’s always healthy to do some. I’ve always felt daunted by this because I’m not a technical person, so I don’t feel I’m in the position to evaluate developer skills properly. What would I look for? The answer is: look for the story. Read a candidate’s CV as you would read the synopsis for a novel, and see if it makes sense. What did their education look like? How long did they stay at each previous job? What projects do they take credit for? Can you take a look at those projects? In addition to that, do the unexpected — call their reference checks! Yes, talk to people. Most people find it very hard to embellish or lie on behalf of others in a call. I know you don’t feel like doing it, but set those feelings aside and go for it. Finally, get a technical buddy to interview you. If you already have some developers in your team, perfect. If not, grab someone you know and trust. Promise them a dinner. If you have no developer friends (really?), you have no choice but to prep. Any recruitment agency or talent marketplace worth their salt will have an extensive collection of articles about “How To Interview X Developer” where you can look up the main technical questions and what kind of answers to expect. I know, it sounds like a huge pain — and it is! But not as painful as all the wasted time and money from hiring someone unfit for the job. 3. Vet Candidates for Remote Work Skill Let me blow your mind: a great professional might still be a terrible remote worker. It’s sad but true. Working remotely demands a specific set of skills that stand apart from those required for an individual to excel at their profession. The good news is that there are a few markers that you can follow to understand if someone has the R-Factor. The first marker of an exemplary remote developer is the clarity of their written communication. In emails and messages, do they use concise sentences that nonetheless follow proper grammatical form? Does each sentence have a clear antecedent? In casual conversation at the office, “I need that thing we discussed done by ten.” is acceptable. In remote work, it is not. Lack of specificity in writing kills remote work. Hire people who write sentences that stand on their own and don’t require further clarification. Be unforgiving to anyone who can’t express themselves like that. Actively judge people based on their internet connection, microphone, and camera setup. If you work remotely, these are the tools of the trade. You wouldn’t want to work with a surgeon who doesn't wear gloves and a mask, so why would you hire someone who looks like they are part of a witness protection program? Ask them why they are interested in the position. If the main draw of the job is to pursue their digital nomad lifestyle or move back to the town where they met their childhood sweetheart, they are OUT! Sorry, but you have a business to run, and remote work requires engagement. It demands discipline to get things done. For someone whose primary reason for wanting the job is to fuel their lifestyle choices, that person won’t be engaged. To be clear, it’s fair that that is ONE of their reasons — I’d even consider that healthy. But it can’t be the first reason that pops up. Working from home, a dozen things compete for your attention, and they are often things that you love — your wife, your dog, your PlayStation 5, etc. Your job doesn’t need to beat these things — I’d argue it shouldn’t — but it needs to be competitive, at least. Finally, check whether they have a plan. A pro remote worker should have a plan for how they are going to manage their work daily. They should have a schedule, a setup, and a strategy. If they stare blankly at you when you ask them about it, or even worse, if they flat out admit they’ll just fit it around their day — run for the hi
The Age Diversity in the Workplace: How does it impact results?
The Age Diversity in the Workplace: How does it impact results?
The term "age-diverse workplace" is referring to the acceptance of different ages in the workplace. Research has shown that the employment rate of older workers between the ages 55 and 64 is increasing at a rapid pace due to labor shortages that the economy faces. In light of these findings comes the question of age management and how the age of workers impacts results. There has been a lot of research on aging and the way it impacts the subject in a multidimensional way, but there hasn't been enough research on how organizations should utilize the knowledge of differently aged workers and how they can capitalize on age diversity. Until recently, the mature workforce has been discriminated against by being excluded from job opportunities and decision-making processes because of their actual or perceived age. Has age diversity had an overall positive or negative effect on the workplace? Decision-Making Perspective According to a meta-analysis, there is no clear consensus on the issue. From the decision-making perspective, age-diverse groups benefit from a wider range of non-redundant knowledge and experiences. Teams with age diversity tend to have more resources and come up with more innovative solutions in the workplace. Social Categorization Perspective From the social categorization perspective, findings are a lot more different. The idea behind social categorization theory is that individuals categorize themselves and others into groups with similar characteristics, in this case, age is one of them. As a result, people are more positively inclined to groups that are similar to them than more diverse groups. In this sense, homogeneity results in higher group performance. Categorization-Elaboration Perspective This perspective seeks the middle ground between the positive and negative effects of the age-diverse workplace. It accepts that both of the above perspectives are true, which means that age diversity has the potential to have both positive and negative effects and the effect depends on several moderating and mediating variables such as task motivation, task ability, social category salience, etc. Research shows that companies, now more than ever, need to adopt more age-diverse policies to include the more mature population in the workforce. If you are interested more in how age diversity impacts the workplace you can gain a clearer idea by visiting TrustMyPaper and, you can gain inspiration on actions your company could take to be more inclusive in this aspect, by having a professional conduct specific research for your company. How will the inclusion of mature workers benefit the workplace? Experience As mentioned briefly above, the inclusion of mature workers in the workplace can offer the company a wide range of experience, knowledge, and resources that can be used to navigate an array of tasks and situations in an effective and time-efficient manner. Workers with diverse experiences can significantly improve many aspects of a company, from the inner processes to customer support to product development. People with experience have a tried and true business techniques that will increase the value of your company’s services. Productivity Growth Traditionally, productivity can be boosted in two ways; by increasing the physical and human capital of the company or by improving the efficiency of the existing means of production with better management and new production processes. The inclusion of a wide range of services within a company increases its productivity by working smarter, not harder. Higher productivity is a win-win situation for both the company and the workers - it improves profitability for the company and is connected to higher wages for the employees. Loyalty Age diversity has proven to improve employee turnover rates. The term ‘employee turnover rate’ is referring to the percentage of employees that leave a company during a certain period of time. Loyal and long-term employees significantly contribute to increased company productivity and efficiency. You can learn more about employee turnover rates and your company by ordering a study from SupremeDissertations. You can gain inspiration on how to resolve this issue and a new perspective tailored to your company. Mentorship Another perk of age-diverse groups is the fact that older employees often act as mentors, willing to share knowledge and experience with younger members of the group. This organically increases the overall skill set of the company’s workforce, resulting in overall higher productivity and individual performance. Innovation All of the above factors that are mentioned; higher productivity and experience, loyalty, and mentorship, contribute to the company’s innovation. Innovation not only regarding the outcome (product development f.e.) but also in innovation in efficiency and internal processes. Diversity has the unique ability to display different perspectives and when those different perspectives are applied in the workplace the result is a more efficient and humane work environment with empathy, understanding, and responsibility as core values. Empathy Empathy is essential for a healthy workplace. Age-diverse groups, with different experiences, exercise communication and understanding more than non-diverse groups. Consequently, empathy translates not only in eternal communication but also towards the relationship between company and customer. Empathy translates to a better understanding of the target audience of the company and essentially increased sales. Conclusion To conclude, age diversity is often overlooked while people are focusing on ethnicity and gender discrimination in the workplace more. The discussion on age diversity is increasing, and many studies in the future will provide more information on how companies could and should capitalize on workforce diversity. Diversity in the workplace can increase frictions between co-workers and may foster miscommunications and inefficiency, but an age-diverse workforce can have much more benefits for the company provided that there are policies in place that increase efficiency, understanding and are open to different perspectives. Overall, finding experienced candidates will potentially elevate your company’s performance, increase sales, transform inefficient company policies that are in place due to limited perspectives, and improve your company’s image among others in the industry by displaying an inclusive and humane work environment. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Free Onboarding Checklists and Templates
Free Onboarding Checklists and Templates
Hiring managers have many responsibilities when onboarding personnel. It helps to have a new hire checklist to make sure that you cover all the bases—especially in the face of the new normal. Methodical onboardinghelps new hires adjust to their team role. What’s more, it sets a standard for what’s expected of them. Most importantly, methodical onboarding sets new employees up for success. Successful onboarding delivers better staff performance. It also results in improved employee satisfaction. In turn, your company will enjoy improved employee engagement and retention. Keep reading for our free onboarding checklist and templates for 2021. You can also download our free New Employee Orientation Checklist here. Setting the Stage for Effective Onboarding New hires must consume a lot of information. It helps to provide new hires with information in chunks. This technique enables new hires to process information better and get up to speed faster. For example, you can start out by training a new hire on your company’s values, mission, and goals. An overview of their job-related project and deliverable responsibilities is ideal for the next phase of training. Next, you can provide them with information about the company structure, such as your various departments and workflows. Here, you’ll also want to go over the key people in charge of running the company. You also want to provide a separate training where you can dive into a new employee’s role and responsibilities. During this part of training, you’ll also go over whom the new hire reports to and introduce them to their coworkers. During the next training chunk, you can introduce the new hire to your company tools. You’ll want to provide step-by-step guides to help your new employee become familiar with the tools that they must use to do their job during this training phase. As you can see, new hires have a lot of information to consume. Manual onboarding processescan prove frustrating. However, automation can help you to streamline the training process. With LIKE.TG, you can deliver clear and consistent training to your employees. What’s more, you can develop customized compliance, onboarding, and action-item checklists to ensure that every new hire experiences the best onboarding process possible. Get Hiring Right from Day One Hopefully, our free onboarding checklists and templates for 2021 will get your future hiring initiatives off to a solid start. With LIKE.TG, you can automate your new employee orientation checklist for maximum productivity. Our technology enables you to create a memorable onboarding process. What’s more, it will enable you to improve HR productivity and deliver a professional onboarding experience. With LIKE.TG, you’ll have all the tools needed to take your onboarding process to the next level. From a customized new hire checklist to progress reports, LIKE.TG Onboard will give you a competitive edge. Connect with LIKE.TG today torequest a free demo. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Tips for Recruiting for the Healthcare Field
Tips for Recruiting for the Healthcare Field
The healthcare field is always expanding and there are many jobs that each facility is going to try and recruit for. You now have to focus your recruitment efforts to hire more people than normal while finding there is a lot of competition for the people who will work for you. If you are trying to recruit more talent for your healthcare facility and you find that it is difficult to accomplish, then it is time to utilize some new and innovative recruiting tips to make it easier. A few of the top tips for improving your recruiting strategies to attract the best talent in the healthcare field include: 1. Benefits are Important The recruitment process can be tough in the healthcare field without having many superior benefits that you can offer to any recruit you want. If the only thing you focus on is the salary and a few days off, you may find it impossible to find the job seeker that you want. With so many companies hiring and so few potential candidates with the right skills to fill them, you need to incentivize with those benefits. Start with the basics with a good 401k and some PTO guaranteed for the new hire. Without these, you have no chance. But you need to take it to the next level as well. You need to offer more customizable benefits to draw in the top talent you need and get them to stay with you. There are different ways that you can offer this. Provide some flexible PTO and sick time and make sure there is good work and life balance. See if you can add in any other perks, outside of a good salary, that can bring your employee in the door. A good sign-on bonus can be helpful too. 2. Be Transparent Hiding information from your potential hires is the quickest way to make them run out the door. Your employees do not want to find out you are hiding details from them or not telling them the truth. Often they may feel that you are trying to trick them and with many other opportunities right around the corner, their patience for dealing with this is gone. If you do not provide clarity about the onboarding process or what is expected in the role, it provides too much confusion and a lack of support. Healthcare workers want to feel like you are being open and honest with them and they do not want surprises. It may be tempting to hide the long hours or the drawn-out onboarding process. This is not a good idea. Tell the potential hire about it and then explain that it is the procedure to make sure that new employees feel confident in their new role. Some may still walk away, but many will appreciate the honesty and will continue on with the process. 3. Provide Opportunities to Advance While an employee may come on with a lower position, they always want to see there is the possibility to advance over time. If you will not provide this opportunity, then they will quickly take a look at all the other open positions that do offer this. Keep in mind that a high-educated medical professional will be foolish to not seek out a job where they can grow and advance. With all of the offers, you plan to share with potential hires, make sure that advancement is highlighted as well. Let them know that advancement is a possibility for them and even outline some of the steps they can take to make this a reality as well. Overall, your goal should be to only hire someone new when the people you already hired have been able to advance within the company. If you hire for advanced positions outside of your company, it will not take long for others to get frustrated and start to leave, increasing your turnover rate. 4. Make Personal Connections Many people will not choose to take a job because they feel like they will just become another number that no one cares about. This is also a major reason why so many people leave. There is nothing comforting about spending so many hours of your life at a company that can’t remember your name. As you create some new recruiting opportunities, you need to make sure that your genuine interest in the candidates is showing through. If they feel like you have no interest in them during the recruiting process, they will assume that things do not get better and they may take another job. There are different ways that you can do this. Sending out personalized emails is a start and even makes personal phone calls to check on them and set up times and meetings. If possible, try to remember some of the personal details about that hire. This may not be possible at the first meeting, but if you get together more than once, it is imperative. Your potential hire is going to notice this attention. And in many cases, that personal attention is going to be the difference between you getting them onboard or them choosing another company. Your goal is to find small things that you can do to make the potential hire feel like they are important and not another number to you. Thinking outside the box and being a little creative will help you to get their attention and bring them into your company and improve your company culture. Recruiting the Talent You Need There are a lot of qualified candidates out there for you to recruit. The problem happens when you realize many other healthcare organizations are in the same position as you. This leaves these qualified candidates with plenty of opportunities and lots of choices when it comes to the job they want to choose. If you want to recruit this talent to come work for you, it is time to think outside the box and give them an offer they can’t refuse. When you are ready to recruit the top talent to your facility, use the tips for recruiting that we discussed above. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
How to Retain Your Best Employees with Remote Talent Management
How to Retain Your Best Employees with Remote Talent Management
The COVID-19 outbreak has put a lot of things into uncertainty for all of us. With more people working from home now, many traditional workspace management methods for employees are losing relevance. The old ways of retaining employees through a friendly working environment or compensation are not enough. Employees are now looking for work-life balance, better avenues for growth and stability, allowing them to advance in their careers and maximize their potential. With a fresh approach to sustain in the 'new normal, let's decode how to retain your best employees with remote talent management. Here are the top 5 tips to follow: 1. Strike the proper managerial balance To achieve success in a remote setup, it is important to strike a balance between responsibility and accountability. In other words, managers must ensure that their team members are well equipped with the resources to execute a given task diligently. At the same time, the team leads need to instill a sense of accountability in their respective teams to ensure ownership of completing a task. Unfortunately, when managers cannot regulate processes remotely, they micromanage teams due to a lack of effective communication and trust in team members.That becomes part of the company culture. Effective talent management is the key to resolving such managerial issues and striking a fine work-life balance. For instance, coming up with flexible timings is a great way to let your employees work more effectively without being pushed to meet deadlines. Using anemployee timesheet appcan help manage the teams in a streamlined fashion, where everyone is aware of their responsibilities and reporting. Fixing deadlines based on priority is ideal for managing important tasks without burning out time on irrelevant things. Also, giving complete ownership of the job to the employees goes a long way in acknowledging their worth. 2. Check in with your teammates regularly We are living in the most precarious age. Be it our economic state or life in general, it will take a while for everything to get back on track. In such times, it is vital to have a support system and find ways to help each other. From an organizational point of view, a one-on-one catch-up session (virtually) can be a great way to check on your teammates. That way, you can track your team's performance in a working environment while getting some honest feedback on how things are working out from them. These meetings can be an excellent opportunity to discuss career development goals and how companies can help their employees achieve them. Additionally, from an employer's standpoint, it is crucial to think about employee wellness. After all, we spend almost60% of our active hoursat work. What happens in the workplace, even remote ones, significantly impacts an employee's overall health. So, do ensure that your workplace is a happy place for your employees to thrive—emotionally and physically. Simple policies like a health spending account, insurance cover, or something as basic as a gym membership can show that employers care about their employees' holistic well-being. That can go a long way in earning their loyalty towards the company. 3. Provide learning opportunities One of the most critical factors that promote employee retention is how well an organization supports an individual's career growth. There is no point in staying within a team that has reached a saturation point and offers nothing new for members to learn or grow. Eventually, that motivates them to look out for opportunities and move on. By providing learning opportunities, employers can retain their best teammates and bring out the best of their capabilities. Now with a large portion of working professionals stuck working from home, keep an eye out for activities that will engage them and improve work-life balance, and at the same time, allow them to upskill themselves. Your company might hand out in-house training materials, but it's also good to offer your team training courses from external parties who specialize in a particular domain. For example, Amazon’s Career Choice program is a pre-paid tuition program for associates looking to get into high-demand occupations. Amazon pays up to 95% of tuition fees to help its employees get certified, leading to lucrative employment opportunities for in-demand jobs. Amazon has pledged $700 million in upskilling and training across several departments. In short, by allowing your team members to utilize their routine workday in nurturing their skills would be a win-win situation for you and your employees. That way, you also give a big reason to employees to stick to your company as you have invested in their success and personal development. In other words, it’s a great strategy for retaining employees. Additionally, when one team member attends a training course, ask them to share their learnings in the next meeting. That will help you encourage a company culture that promotes self-improvement and peer learning. 4. Keep an eye out for indicators of employee dissatisfaction Remember when I told you to check on your teammates regularly? Here's another reason why you shouldn't miss out on your meetings. Catching up daily with your teammates can help you retain good employees by identifying the key triggers of employee dissatisfaction. Job dissatisfaction is one of the most common reasons for employee attrition. If we talk numbers, a study published byEconomic Timesshows that 8 out of 10 employees are dissatisfied with their job. Therefore, it's essential to keep an eye out for the indicators that are making your employees unhappy at work. With effective communication, you can recognize the issues that might be bothering your team members at an initial stage before they become a reason to leave the company. In other words, communication is key to retaining employees. SMART goals are another way to track employee performance. Employee dissatisfaction can be related to their workload, compensation, working hours, or just not getting enough time at home. As a manager, we must take complete responsibility for our employees’ mental and physical well-being by addressing these triggers from time to time in a working environment. As employers, it is reasonable to say that you can't make everyone happy. But what matters here the most is acknowledging the problem and making efforts to mend it. Your employees would appreciate the fact that they are heard even if they’re far away working from home or from somewhere else. Job dissatisfaction is one of the biggest roadblocks to productivity. It promotes absenteeism, dips employee morale, and eventually hampers an organization's progress. So, you must take every possible step to ensure that your employees are satisfied with their job. The key to retaining employees is to talk it out and not push things under the rug. 5. Increase recognition One of the effective ways to ensure employee job satisfaction--and therefore to retain employees---is by acknowledging their work. It's a human tendency to feel good when you are welcomed and appreciated for your efforts. It may seem like a no-brainer toreward the employeeswho are being praised across teams. But even the best managers let things slip away when it comes to keeping abreast with everyone's performance. It's often no fault of their own but of a poor employee management system that fails to manage teamwork and rewards.Keep track of your team members’ tasks, their performance, and everything in between so that it's easy for you to recognize the hard-working members even if they’re out of your sight, working from home or elsewhere. Given the lack of transparency in a remote setup, try to upgrade your monitoring techniques and direct reporting processes. Sarah Wilson, Head of HR at Right Inbox recommends the use of simple polls or surveys to ask specific questions to track output and identify various areas of recognition. By catching up with employees virtually in regular intervals while they’re working from home or elsewhere, you will ascertain what hurdles they have overcome, how they have been team players or helped their peers meet specific goals. These meetings will allow you to pinpoint various aspects to recognize, thank, and acknowledge your employees' accomplishments. Recognition doesn't always need to be monetary. Consider appreciating your team members publicly, passing on little tokens of appreciation through virtual cards, or giving low-cost perks like dinner coupons, among others. Team leaders at organizations facing a slowdown can take employee recognition as an opportunity to offer development avenues to their teammates. Bottom Line Effective talent managementis crucial in retainingemployees working in a remote setup,and perhaps never more so than right now. As companies adapt to the 'new normal in the wake of a global pandemic, many companies struggle to know how best to help their employees and execute an effective talent management program in these challenging times. By striking a balance between micromanagement and being too easy, checking on your employees, providing learning opportunities, increasing recognition, and minimizing employee dissatisfaction, you can effectively manage your workforce remotely and retain your best resources. Follow these steps to develop a leadership approach that keeps your best employees happy and engaged. About Author: Owen Jones is the Senior Content Marketer at ZoomShift, an online schedule maker app. He is an experienced SaaS marketer, specializing in content marketing, CRO, and FB advertising. He likes to share his knowledge with others to help them increase results.
5 Human Resource Management Basics Every HR Professional Should Know
5 Human Resource Management Basics Every HR Professional Should Know
Your most valuable and long-term investment will generally be employees. Hiring, training, managing, and promoting employees is costly. At a certain point, the initial investment is overcome in the value such workers bring to your business. Getting there requires solid management. The problem with most HR business models is the subconscious attitude HR personnel acquire from the name of their department. “Human Resources” is a faceless title that by dint of suggestion pigeonholes unique individuals into the identity of gears in a machine. They’re not a person, they’re a resource. Now HR people don’t always have an attitude that way; they are themselves, after all, one of those “resources”. But often that attitude predominates, and it can be troublesome. So the first step to better HR management is getting rid of that attitude. Following we’ll briefly explore five additional considerations you may want to take into account for best results. 1. A Trajectory For Employees From New Hires To Tenured Staff First things first: your employees need to have a “target”; a trajectory— a career path. When you hire, it’s like throwing a dart. The “path” is the trajectory on which you throw. A bullseye is a new hire becoming a core partner in your business. So they need to have a ladder they can climb. New employees need to be launched on a trajectory toward an endpoint. 2. The Aftermath: What Went Right, And What Went Wrong? Just as not all darts hit the bullseye, not all employees will become long-term members of your business’s team. There is attrition, and you need to keep careful metrics so you know what things contribute to that attrition. Sometimes factors are within your company’s control, sometimes they’re not. As an HR professional, you need to have relevant data available. 3. Finding The Right Management Software Employee benefits are sort of like a bank’s cash roll. If there’s a “run” on the banks, the bank closes down, because all the cash is withdrawn; so banks need protective measures to keep that from happening. If there’s a “run” on paid time off, that’s a problem; management protocols are necessary. As an example, if you’re dealing with many employees who have varying levels of time off, you might want to look into software built around PTO management. For a handful of employees, keeping PTO straight isn’t so complicated. The bigger the organization, the more of an infrastructural management challenge this becomes. If everyone took their time off at the same time, then the company may not be able to properly produce. With management software, you can assure there are never any overlaps. 4. The Human Element: Don’t Be Faceless Just because you’re dealing with human investments doesn’t mean you should treat them like faceless livestock. The rancher who is well-known to his livestock, and trusted by them, tend to have healthier animals. As an HR person, you should form what professional relationships you can with employees on a human level. Ultimately, this will facilitate a better return on personnel investment. 5. Often Under-Hiring Is Better Than Over-Hiring When you’ve got too many people on staff, some are going to be sitting around twiddling their thumbs all day. That’s bad for operational budgets, but it’s also bad for employee morale. As they say, idle hands are the devil’s workshop. Idle employees will get into trouble. Instead of over-hiring, try to maximize existing resources, only expanding as necessary. Making The Most Of Staff Through Solid HR Protocols It’s better to under-hire than over-hire. HR people should also forge true relationships with personnel. Strong software helps you keep all your little managerial ducks in a row. Keeping records of what worked and what didn’t over the course of an employee’s tenure with your organization helps you optimize hiring in the future. Lastly, plan a trajectory for new hires. Such tips should help you more efficiently manage personnel throughout your organization. The larger the business, the more prescient best practices in HR Become. So do your homework, and make the right choices here. ab About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Five Creative Ways for Virtual Employee Engagement
Five Creative Ways for Virtual Employee Engagement
Employee engagement has also been corporate jargon for most businesses. Every organization realizes the fact that high remote employee engagement drives greater success and higher profitability. Given that, entrepreneurs and HR professionals brainstorm in a consistent way to evolve new strategies for achieving high employee engagement. However, still, a larger part of the global workforce remains disengaged from work. In its Global Workplace Report, Gallup presumes that not more than 15 percent of workers are actively engaged in their work. Hence, there is a need to bring paradigm shifts to the existing strategies that are proving to be little effective. Not to forget, a large part of employees across the globe are working from home in the current era. The colossal rise in the culture of remote working brings new challenges for HR managers. No doubt, this style of working is a win-win situation for everyone. It has fascinating benefits to offer to both employees and employers. According to remote working trends from Forbes, 70 percent of the global workforce will be in remote working by 2025. Besides, a Gartner CFO survey suggests that two-thirds of employers may allow permanent work from home for their employees. Hence, in the coming years, there would be more hybrid offices and virtual meetings. Plus, there will be more virtual hiring which will see remote workers working from different time zones. However, engaging remote workers is going to be a greater challenge for organizations with the exponential rise in remote work. It would only be prudent to say that remote working is the way forward. It may have emerged as a safe and viable alternative in the pandemic, but now it holds the key to the future of the corporate realms. Despite the astonishing benefits of its inculcation, the trend of remote work does pose challenges for HR managers to manage remote engagement. However, these challenges can be kept under check with some outside-the-box strategies. Creativity is the most important skill in the world, after all. With creativity and rationality, all challenges can be made to concede defeat. In this meticulous blog, we glance at some fabulous ideas for active remote employee engagement. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Worthwhile ways to engage a virtual workforce 1. Give a bright start to everyone’s day HR managers and employers often organize engagement activities in the workplace. Now when offices have gone virtual, it is time to take these activities virtual too. The levels of employee engagement depend on how positive employees feel. To engage remote workers and to start their day on a bright note, HR managers can organize online yoga, aerobic, or Zumba classes. These can prove to be highly rewarding employee engagement activities. Much before office time, employees can be engaged with online fitness classes via video conferencing. To cite an example, if the login time for work is 10 am, online fitness classes can be held at 8 am every morning. After a small session having begun on an energetic note, employees can then take a small break before they begin their work. This can be one of the most productive ways to help employees maintain a work-life balance. Building such a coordinated morning routine for everyone will have multifarious merits. While it will give a fresh start to everyone’s day, it will also promote the idea of employee wellness. Mental and physical fitness are salient to employee engagement and their capability to perform with persistence. So, when they meet each other virtually in the morning and participate in fitness modules with zeal, it will keep their productivity and mood enhanced for the rest of their day. As per the findings of a recent survey by TELUS International, mental health is a prime concern for workers. More than 80 percent of workers will consider quitting their current positions for organizations that pay more heed to the mental wellness of employees. Employee wellness initiatives can help an organization create a vibrant, caring, and high-value company culture. Hence, by caring for their remote workers every day, companies can win their unconditional commitment. 2. Conduct virtual coffee breaks A lot can happen over a cup of coffee indeed! When working at the office, employees feel happy to have some light-hearted conversations over a cup of coffee. But working from home in a relentless manner can lead to massive stress. So, everyone deserves a little break, after all. Given that, HR managers can create a space for virtual coffee breaks amid the routines of remote workers. Everyone can break for coffee at the same time, see each other on the screen, and have refreshing discussions. While this will keep employee relationships flourishing, it will also act as a channel for stress-busting. These synchronized breaks will give remote workers a window to relax and will help employees feel delighted. They will replicate the feeling of face-to-face communication among employees. In fact, the scope for innovation around these coffee breaks is immense. Every day can be centered around a theme for discussions. Or one employee can play songs for other employees on a day when it is his turn to do so. These virtual team-building activities can be spiced up with as much creativity as possible. Employees can also endorse their talents in these little windows or introduce their pets to others. This for sure will have a positive impact on everyone’s enthusiasm and work dedication. Beginning afresh after a small and happy break is always a great idea! More ideas can be taken from some state-of-the-art employee engagement software. 3. Maintain transparency even in remote working Transparency shown by organizations is a key determinant of the engagement of their employees. It is one of the paramount determinants of the company culture of an organization. A Harvard Business Review study concludes that employees give their best when senior management has transparent communications with them. But around 50 percent of workers feel that their organizations exhibit a lack of transparency. Given that, it is crucial for organizations to be at least selectively transparent. The idea of transparency, however, seems even more unrealistic in remote work and virtual meetings. Having said that, HR managers need to identify the right channels for sharing information with remote workers. It can be done by sharing weekly email newsletters or holding virtual meetings like those held to discuss targets. Companies can share information with remote workers through conference calls, video calls, or other collaboration tools. Various strategies for the same can be brainstormed and refined. Otherwise, in the lack of transparency, workers will start to disengage from remote work. 4. Virtual mentorship programs for employees The prospects of career advancement, learning, and development form an integral part of an employee’s allegiance to an organization. Employees are happy to serve organizations that offer meaningful opportunities to learn and develop. The retention rate and engagement levels in such organizations are high. This is the reason why some of the most successful companies invest in mentorship programs for employees. Caterpillar, Fidelity Investments, Google, and General Electric are some of the ventures that offer excellent mentorship programs. In fact, General Electric has leveraged a reverse mentoring program. In this program, subordinates mentor their superiors, and this is where GE scores so well on retention and active engagement. The best part is, the vertical of online training and learning has risen parallel to remote working opportunities. So, curating online mentorship programs for employees will involve no hassle. Employees will love to learn new skills while working from home. Companies should offer free learning courses and mentoring programs to employees for higher engagement via collaboration tools. In the ultimate sense, it will lead to a more skilled workforce hence benefiting the company. It will be a smart investment that will serve multiple purposes for companies. For instance, companies can launch mentorship programs on sentiment analysis or social media analysis. Now that is something outside the box for sure! Programs on social media marketing and analysis can help companies dominate social media platforms. Needless to say, winning social media has now become indispensable for enterprises. 5. Virtual recognition Recognition for most employees is of paramount importance. It is the basic human tendency to feel more motivated while being on the receiving end of well-deserved recognition and appreciation. Employees feel great in a usual workplace when they receive recognition in front of their peers, and everyone lauds their efforts. Well, this can even be recreated in a remote working setup. HR managers need to find some intriguing ways to celebrate employees and their tenacious efforts in the virtual office. They can include recognition in the normal day-to-day virtual meetings, or a certificate of appreciation can be mailed personally to employees. There are innumerable ways of extending appreciation and recognition. To cite a small example, companies can reward the best performers with gift cards or shopping vouchers. Otherwise, the best way out is to ask employees. HR managers can ask employees during general meetings about the best ideas for recognition in a virtual workspace. HR can also make video calls to each employee and seek their suggestions. It is always better to learn from them how they want to be recognized for their valuable contributions. Sometimes, for the best levels of engagement, it is better to do things as they like. To encapsulate, albeit, with some hurdles, remote work has greater room for innovation. As long as HR managers choose to be creative, they can promote high engagement. The key lies in understanding the challenges remote workers face and addressing them. Besides, there should be knowledge of the basic anticipations that employees may have from the organization. These anticipations can be different when employees are working from home. Also, keeping in mind that remote working is the way forward, the strategies have to be long-term. The idea should be to evolve dynamic virtual team-building activities and strategies. The dynamics of employee engagement will keep changing with every new trend. This is why HR professionals should incorporate flexibility and creativity into their ability to manage people.
How The Role of HR Professionals Is Evolving In A Modern Society
How The Role of HR Professionals Is Evolving In A Modern Society
Human Resources (HR) continues to be an important part of any business. For decades, they have played a crucial role in hiring employees, keeping them engaged, fielding concerns and complaints and so much more. However, like many other aspects of business, HR is changing in response to technological advancements, changes in how people work and so much more. But just how is the role of HR professionals changing? Well, one of the most important things still remains to be your CV. Keep in mind that HR wants to see measurable results shown in it, so be sure to provide the right metrics in your CV. There are many other shifts and changes, and this article is going to go over a few of them. Keep reading to learn more about some advancements and major changes occurring in the world and the day-to-day life of an HR professional. A Greater Focus on Remote Workers Still one of the primary duties for HR professionals is to advocate for employees and help them out with their issues. However, how that employee looks might be changing. The growth of remote work has been staggering, and this is only expected to continue. This presents new challenges for HR professionals. Communicating with employees will often be done via video chats or emails, and the concerns and needs of remote workers are often different. Also, things like how candidates are judged and recruited are also different, as is the interview process. Even things like onboarding will look different and thankfully, there are many online guides that can help. Remote work isn’t going anywhere and is likely going to get bigger, and HR professionals have to adapt to this change. More Use of Tools and Automation One of the most notable changes to space is a greater reliance on technology. HR professionals will make use of tools that can help with everything from dealing with payroll and benefits to recruiting and screening employees. One of the very popular software in HR these days is Benefits administration software, used for automating benefits enrollment, plans, and benefits management. These kinds of software have the potential to save companies a lot of time, money, and energy. In particular, automation has shown a lot of promise in business, especially in HR. A lot of the work in this business area is full of mundane tasks like filing, handling payroll, and many other types of paperwork. These are important, but often repetitive, tasks that take a lot of time. By automating these tasks, HR professionals will be able to focus on the more detailed, strategic, and precise requirements of the job. Technology is still advancing incredibly quickly, so look for even more types of technologies to play a role in HR in the months and years going forward. They Wear Many More Hats That in the Past While HR professionals have always had a variety of duties, the modern business landscape is only adding to them. One of the biggest is making an effort to keep employees happy. Employee engagement is crucial today, and HR professionals need to find creative ways to keep their employees happy, healthy and ensure they feel valued. People simply aren’t happy with any job today, they want one that helps them feel empowered. Also, many HR professionals need to play the role of a marketer today. The best candidates may have multiple offers, so an HR team will need to find great ways to market the opportunities your business can provide employees. Another role that many HR professionals might have is to design everything from employee training programs, to different working models such as work from home, or job sharing. An HR professional continues to be one of the most important roles in any business. Their role in the modern-day business landscape is changing due to changes in technology, a great focus on remote work, and the fact they have varied duties About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Gamification in HR: Use Cases and Best Practices
Gamification in HR: Use Cases and Best Practices
The Technological Necessities of Hybrid Offices In order to make the digital shift to remote or hybrid work arrangements, companies had to digitize their operations to support work from home. This involved learning and applying a whole suite of digital tools such as workforce management software, project management tools, and online document management. These tools are so important for the ever-evolving hybrid models of work because they help employers manage their already hectic daily schedules. Having an organized but flexible work environment improves employee engagement. Workforce Management: Whether you have 5 or 500 employees working for you, managing a flexible work environment, especially if they are shift workers, will only be made easier using proper workforce management software. A good workforce management tool will be built for your specific industry and its solutions will thus be tailored Digital strategies to look out for: If your company requires a lot of employee onboarding for each hire, pick a workforce management tool with a self-service employee onboarding module. For teams with shift workers, look for scheduling tools that streamline communication. Project Management: Optimize your team’s workflow and keep everyone in the loop with project management platforms. Your team should have an easy way of tracking progress without having to meet face to face or hop on a video call. Digital strategies to look out for: It is much easier to manage projects with a hybrid team when everyone can see who is responsible for each task, with checklists of steps completed. This will help you keep track of project timelines and identify any common blockers in the workflow. File Management: There are many digital storage platforms available for your company to store documents and assets. The tricky part is sticking to a well-organized file management system. Even though storage platforms allow you to sort by folders that you can name and color, a lack of communication can lead to duplicating folders and files. File management still falls upon team leaders to organize. Digital strategies to look out for: Create a file management master document explaining how each department’s digital assets are organized. The most important part of having an organized file management system is ensuring that everyone understands where to put new files. This master document must be updated regularly, and everybody on the team that uses digital storage must be acquainted with it. Why Hybrid Offices Will Survive In the future, it will be common for tech companies to function with remote teams. With the rise of HR tech and employee scheduling software, managing hybrid models of work is easier than ever. However, having the option to go into a physical office space will become an HR strategy for employee engagement. Remote and flexible work has paved the path for many innovative and engaging virtual meeting spaces. As the world becomes more connected through digital spaces, the novelty will become the physical. Even a fully remote workplace may host physical events and pop-up offices to engage their employees.Here are some examples of engaging office spaces that will have workers insisting on keeping their physical workplace. We also included more affordable versions that you can try with your hybrid office since not everyone has Google’s budget. Here’s how to get your team excited to get back to the office. Change of scenery: Microsoft has an office with a treehouse so that employees can enjoy nature during their meetings. Affordable version: Engage employees with regular team socials where you walk to the park or have nature retreats. If there is enough interest, you can even organize a team gardening project. Social areas: Google campuses engage employees with areas for play and socializing, from mini-golf courses to fridges on every floor. Affordable version: Choose a day of the week to offer free breakfast or lunch to any team members that are in the office. You can also invest in table tennis or a board game nook where team members can play together. Workout at work: Apple campuses have fitness centers with gyms, changing rooms, and showers. Affordable version: Offer team members gym memberships to a fitness center near your office. Alternatively, you can have communal dumbbells and yoga mats at the office for workers to use. These office spaces are sure to make employees feel excited to come in and build upon your company culture. When onboarding new team members, you can definitely show off the many highlights of your office and employee engagement opportunities. How to make a Personable Remote Onboarding Experience Even if not every employee will be coming into the office, you can still create an inclusive, personable onboarding experience. This is an important start to remote employee engagement and establishing your company culture. Onboarding is all about getting new employees acquainted with team members, workflow, and the work environment. Personalize the experience so that even a remote onboarding experience includes elements of what team members experience in person. The easiest way is to visualize the people, space, and workflow. Update your team photos: Even though your new employee will meet everyone through video calls, face to face, it can still be hard to put so many faces to new names. Help new employees feel more confident by getting them acquainted with an updated chart of departments with photos of every team member. Pro Tip: Remind your whole team to use an updated photo of themselves as their profile picture on Slack. The same applies to their profile picture on whichever video calling platform your team uses. That way, even if cameras are off, everyone’s faces are still seen. Create an office highlights slideshow: Show off the best parts of your office, including any social areas, artworks, or memorable places. Including photos of the office can encourage remote workers to come in for any team events and reap the full experience of a hybrid office. Pro Tip: As part of the onboarding package, include photos of team socials and other events that took place in and out of the office. This can make the people that make up your team feel more personable, even for remote workers separated by a screen. Get employee quotes and feedback: An important part of onboarding in any workplace, hybrid model or not, is to ensure team members are set up for success. It is crucial to continuously update and improve onboarding by getting feedback from new team members and their team leads. Once you implement this feedback, it adds an extra touch to your onboarding to show new members where the feedback came from. Pro Tip: Encourage new team members to ask questions. They should be given a mentor to have one-on-ones with in order to track progress and any feedback on both sides. How to Continuously Engage Remote Employees in Hybrid Offices 35% of the surveyed American employees will turn the job offer if the corporate culture doesn’t resonate with them. On the other hand, employees that share the same values with their organizations help generate up to 33% increased revenues. If you noticed a lack of employee motivation and engagement and mismatch in the corporate culture, you might want to use tips and tricks from Dell to harmonize the working environment. The company admits they have a competitive culture that makes their employees push the boundaries and learn constantly. In 2005, the tech company launched a series of game-based courses to improve compliance with the company’s policies and privacy standards. Employees competed to score the best results, and, as a result, the company received a 94% compliance success rate. Another uncommon example of gamification in HR comes from IKEA. The company introduced a VR experience to train their employees about eight fundamental rules of their corporate culture: Togetherness, Cost-consciousness, Lead by example, and others. With series of the VR-experiences, IKEA managed to promote its values among employees in a fun and engaging manner, keep the event cost-effective, and make it an immersive employee experience. To follow IKEA’s way, you don’t necessarily need pricey software and technologies. There’s plenty of employee recognition software like Workmates that allows to gather feedback, track team morale, and celebrate achievements together. For example, the application allows coworkers to give digital “kudos” that can be exchanged for gifts. This feature boosts employee engagement rate by creating a sense of belonging to something big and instantly rewarding. Final thoughts Common use cases of gamification in HR include recruitment, onboarding process, training, and employee engagement. However, employers implement gamification to foster the adoption of internal standards and policies too. For example, when Ford Motors Company launched a game that trained the staff about new vehicles models, configurations, and financial details, they saw a 417% increase in learning engagement. That’s a brilliant example of effortless gamification at work that improves the adoption of the company’s policy. Typical examples of gamification in HR are leaderboards, points systems, badges and stickers, virtual games, role-playing, or bonuses. There’s no silver bullet, though. A perfect gamified HR experience stirs employees’ interest and is compelling enough to participate. Subscribe to our newsletter and receive more valuable updates on best practices of HR and recruiting! About Author: Maryna Zavyiboroda is a Content Marketer at HRForecast, a German HR tech company. She enjoys writing about HR management, recruitment best practices, and more.
The Future of Hybrid Offices: Practical Tips for Engagement
The Future of Hybrid Offices: Practical Tips for Engagement
The Technological Necessities of Hybrid Offices In order to make the digital shift to remote or hybrid work arrangements, companies had to digitize their operations to support work from home. This involved learning and applying a whole suite of digital tools such as workforce management software, project management tools, and online document management. These tools are so important for the ever-evolving hybrid models of work because they help employers manage their already hectic daily schedules. Having an organized but flexible work environment improves employee engagement. Workforce Management: Whether you have 5 or 500 employees working for you, managing a flexible work environment, especially if they are shift workers, will only be made easier using proper workforce management software. A good workforce management tool will be built for your specific industry and its solutions will thus be tailored Digital strategies to look out for: If your company requires a lot of employee onboarding for each hire, pick a workforce management tool with a self-service employee onboarding module. For teams with shift workers, look for scheduling tools that streamline communication. Project Management: Optimize your team’s workflow and keep everyone in the loop with project management platforms. Your team should have an easy way of tracking progress without having to meet face to face or hop on a video call. Digital strategies to look out for: It is much easier to manage projects with a hybrid team when everyone can see who is responsible for each task, with checklists of steps completed. This will help you keep track of project timelines and identify any common blockers in the workflow. File Management: There are many digital storage platforms available for your company to store documents and assets. The tricky part is sticking to a well-organized file management system. Even though storage platforms allow you to sort by folders that you can name and color, a lack of communication can lead to duplicating folders and files. File management still falls upon team leaders to organize. Digital strategies to look out for: Create a file management master document explaining how each department’s digital assets are organized. The most important part of having an organized file management system is ensuring that everyone understands where to put new files. This master document must be updated regularly, and everybody on the team that uses digital storage must be acquainted with it. Why Hybrid Offices Will Survive In the future, it will be common for tech companies to function with remote teams. With the rise of HR tech and employee scheduling software, managing hybrid models of work is easier than ever. However, having the option to go into a physical office space will become an HR strategy for employee engagement. Remote and flexible work has paved the path for many innovative and engaging virtual meeting spaces. As the world becomes more connected through digital spaces, the novelty will become the physical. Even a fully remote workplace may host physical events and pop-up offices to engage their employees.Here are some examples of engaging office spaces that will have workers insisting on keeping their physical workplace. We also included more affordable versions that you can try with your hybrid office since not everyone has Google’s budget. Here’s how to get your team excited to get back to the office. Change of scenery: Microsoft has an office with a treehouse so that employees can enjoy nature during their meetings. Affordable version: Engage employees with regular team socials where you walk to the park or have nature retreats. If there is enough interest, you can even organize a team gardening project. Social areas: Google campuses engage employees with areas for play and socializing, from mini-golf courses to fridges on every floor. Affordable version: Choose a day of the week to offer free breakfast or lunch to any team members that are in the office. You can also invest in table tennis or a board game nook where team members can play together. Workout at work: Apple campuses have fitness centers with gyms, changing rooms, and showers. Affordable version: Offer team members gym memberships to a fitness center near your office. Alternatively, you can have communal dumbbells and yoga mats at the office for workers to use. These office spaces are sure to make employees feel excited to come in and build upon your company culture. When onboarding new team members, you can definitely show off the many highlights of your office and employee engagement opportunities. How to make a Personable Remote Onboarding Experience Even if not every employee will be coming into the office, you can still create an inclusive, personable onboarding experience. This is an important start to remote employee engagement and establishing your company culture. Onboarding is all about getting new employees acquainted with team members, workflow, and the work environment. Personalize the experience so that even a remote onboarding experience includes elements of what team members experience in person. The easiest way is to visualize the people, space, and workflow. Update your team photos: Even though your new employee will meet everyone through video calls, face to face, it can still be hard to put so many faces to new names. Help new employees feel more confident by getting them acquainted with an updated chart of departments with photos of every team member. Pro Tip: Remind your whole team to use an updated photo of themselves as their profile picture on Slack. The same applies to their profile picture on whichever video calling platform your team uses. That way, even if cameras are off, everyone’s faces are still seen. Create an office highlights slideshow: Show off the best parts of your office, including any social areas, artworks, or memorable places. Including photos of the office can encourage remote workers to come in for any team events and reap the full experience of a hybrid office. Pro Tip: As part of the onboarding package, include photos of team socials and other events that took place in and out of the office. This can make the people that make up your team feel more personable, even for remote workers separated by a screen. Get employee quotes and feedback: An important part of onboarding in any workplace, a hybrid model or not, is to ensure team members are set up for success. It is crucial to continuously update and improve onboarding by getting feedback from new team members and their team leads. Once you implement this feedback, it adds an extra touch to your onboarding to show new members where the feedback came from. Pro Tip: Encourage new team members to ask questions. They should be given a mentor to have one-on-ones with in order to track progress and any feedback on both sides. How to Continuously Engage Remote Employees in Hybrid Offices During this pandemic, more team members have been working from home than ever before, skipping long commute times. As offices open up, a large portion of your team may continue to work remotely while others come into the office. We’ve already listed great benefits to having an in-person office space, but your remote employee engagement needs to be strong as well. Here are some ways to motivate both remote and in-person employees with workplace gamification that will improve your company culture. Leaderboards to encourage stronger performance: Leaderboards are popular with sales teams, but they can also be a remote employee engagement strategy for any team. Even for smaller teams that don’t compete with each other, you can turn different projects or tasks into points and give weekly updates on completion. Make your employees feel excited to raise their performance level even while they work from home! Alternative: Fundraising thermometers can also encourage everyone on the team to work towards a goal. Set a goal for a quarter, and once your team completes it, organize a celebration! You can consider rewarding bonuses or an all-inclusive team retreat. Annual prizes to build retention: Employees that are most likely to stay with your company are either in the first year of employment or veterans who have been employed five years or more. For everyone in between, make sure you have perks to engage remote employees and ensure they stay. A good example is company-sponsored upskilling after a year of employment. This is a win-win because you are helping your employees improve their skills, which they can then use at their job. Alternative: Free services and gifts are other great ways to make celebrating employees a part of your company culture. For example, every year, an employee may receive a present based on their seniority. An affordable idea can be a giant balloon with the number of years they’ve been at your company. You can also give practical benefits like discounts for gyms or company-sponsored trips every year. Game-like virtual environments for connection: The best way to foster creative collaboration is to get everyone in the same room, even if it’s in a virtual space. Mozilla hubs is an example of an open-source virtual environment where you can choose from a variety of game-like environments, including an office on a spaceship with different meeting rooms. Another free app is Mibo, which is created for team building and beer o’clock. This remote employee engagement platform consists of a virtual island with a stage for company announcements and a tavern for drinks. It’s the perfect place to celebrate employees of the month and other great accomplishments from your team. Alternative: Set a day a month to take suggestions from the team and try out different platforms. The future of work is rapidly changing, with new and exciting ways to connect. Your own team may know of more innovative ways to engage one another! Creating rituals is a great way to support your company culture. If you want to future-proof your workplace, technology is your friend. Artificial intelligence and automation can help you collect employee data and measure remote employee engagement. As your team spends more years in a hybrid office, you will be able to boost engagement by experimenting with different strategies. From VR meeting spaces to blended learning, the opportunities for remote employee engagement are endless. The future of hybrid offices will put people first, and you as an HR manager will be at the forefront of that. Work from home and hybrid models are here to stay! About Author: Jaqui is a content creator at Hyre, an HR tech company that specializes in employee scheduling software and temp staffing solutions. She has been published in Macleans and specializes in writing stories that humanize technology and social impact..
10 Tips on How to Have an Effective Remote Job Interview
10 Tips on How to Have an Effective Remote Job Interview
In the modern world, hiring and recruitment have changed considerably, with far more interviews and candidate screening being done remotely. Improvements to internet access and technology, as well as limitations and convenience, have all led to these changes, and as people get more used to the idea of remote working and remote interviewing, it's becoming far more commonplace when conducting a job search. Despite the growing trend of companies hiring without actually meeting their candidates face to face, there are still a lot of concerns over remote interviews. It can be more challenging for both the hiring managers and the remote workers themselves, as sometimes it's difficult to properly read someone through a video call. Some candidates find it more awkward to do a video chat interview, and while it's true that it can be difficult, there are lots of things you can do to have a more effective interview. Just as with interviewing in real life, it pays to practice, but we'll explain some of the most commonly used tips for remote roles here. Use Effective Screening Before the Interview Stage Interviewing should be reserved for the best possible candidates in order to save time and resources that could be better spent elsewhere. As a result, you should always aim to screen candidates carefully before starting the interview process. Simply reading and trying to assess the quality of each candidate through their CV is one of the least effective forms of screening. There's no standard format, and there's no way to know if the information is correct. Pre-employment evaluations offer a far better solution. All of your prospects will be tested on the same parameters during pre-employment examinations. These tests assist you in quantifying the skills and abilities of each client that are most important to your open position. They also score them on the same scale so you can see who stands out when compared to other options. You can make use of a full product tour of employment screening evaluations before you make the next step. Review Your Interview Process Switching to fully remote interviewing is a big step and requires a lot of careful planning to ensure it goes to plan. If you're switching to remote interviewing, now is a good opportunity to review your current method. Think about how efficient and well-organised the current process is and whether anything can be improved at all. The majority of businesses do not have a specific hiring process, which leads to hiring unqualified candidates. You need to plan the hiring process and how it looks, taking care to consider the following aspects: From your team, who will they meet? What should they do in advance? Is it going to be an audio or visual call? Do you want them to be able to share their screen with you at any point? Prepare a Proper Introduction to the Company for All Candidates Create a branded content package that candidates can read and view before the video interview to acquire a sense of the company's culture and values. When preparing the content, here are some things to consider adding that will help candidates get a picture of the company they're interviewing for: Recent company announcements as well as any press or media coverage Glassdoor evaluations and employee profiles Client testimonials Perks and benefits Prepare the Technology When interviewing remotely, the technology you use needs to be in proper working order for things to go well. Technology is the heart of any remote interview, and if it doesn't work properly, the amount of insight gained from the interview is going to be extremely lacking compared to a face to face interview. This will be one of the most time-consuming aspects of the remote hiring process. Check for a good internet connection, as well as all other parts of technology that are used in the process. This includes webcams, microphones and a general sound setup for your video chat. Most video calling software offers a way for you to test out the call quality before calling, which is a good way to check if your setup produces a clear picture and sound. If internet problems are frequent, you should also be prepared with a backup way of communication in case the network's connectivity fails. Plan Ahead Just like with a real interview, it makes sense to book a time and date specifically ahead of time. Give the candidate plenty of time to respond to the appointment, so you're not asking them to attend an interview that day or the following day. You should also make sure to allow enough time for others to set up their equipment. Remember that not only you but also the candidate will be sitting through the interview. Lastly, you should make it clear that this is a formal interview and that, as such, it's important for the candidate to present themselves correctly, even if they're interviewing remotely. Conduct the Interviews Where Disturbances Are Unlikely If you're interviewing remotely, the chances are that you and your candidate are both working from home. If this is the case, ensure that you're in an area where you're unlikely to be disturbed. If possible, book an office out for the day while fitting multiple interviews into the same day and consider the acoustics and lighting of the room. You should also request that the candidate do the same to ensure the interview doesn't face disruptions. Body language and eye contact are just as important for virtual interviews as they are for the real thing. Consider Changing Your Questions for the Remote Setting While it's normally not advised to completely reinvent your interview questions, you might want to change them a bit for a remote interview. Consider asking questions specifically related to remote work, such as how much experience they have working from home and whether they have many distractions. Still, although these aspects are important, it's critical that you judge each candidate on their skills and merit. Have a Backup Plan in Place While you can test your setup and make sure it's working correctly, there can still be times when it doesn't work as it should be. In these cases, it's a good idea to have a backup plan that you can switch to. If your computer isn't working, you can switch to a phone interview or move to another device. Make the Most of Software and Tools Conducting an interview remotely is seen as a disadvantage to some, but if you make the most of the tools you have available, it can be a big advantage, saving time and resources as well as making it easier in certain aspects. There are plenty of free tools for video conferencing and interviewing that integrate into your existing apps such as calendars and more, to make interviewing much simpler. Consider Using Virtual Hiring Events For a slightly less conventional approach, you and your company can make the most of virtual hiring events and conferences, which offer a great way to reach new potential talent as well as network with other companies in the industry. There are now lots of these events taking place in all kinds of different industries, and they're usually very easy to find and join. Here you'll be able to get to know some candidates directly as well as learn more about current trends and industry insights.
How to Hire and Onboard Your First Remote Developer
How to Hire and Onboard Your First Remote Developer
“He who controls the spice controls the universe.” That’s the best-known quote from Frank Herbert’s Dune. Spice was the resource that enabled space travel, and as such, the universe couldn’t run without it. There’s something similar to spice in our world: software. Nothing runs without software. As such, if you own or run a business of any kind, you are inevitably going to have to hire and eventually onboard a remote developer. The good news is that — as you’ll find out in this article — it’s much easier to hire and onboard a remote developer than it is to control the spice. You don’t need to get high with the natives of a desert planet and lead a revolution against evil space nobility. Doing that would be rad, though. How To Hire a Remote Developer Whether it’s your first time hiring and onboarding a remote developer, or you already have several hires under your belt and are looking to sharpen the process, there are some points worth covering. For the uninitiated, know that hiring a remote developer doesn’t have to be an arcane pursuit. More often than not, the biggest issue is to know where to start. For the experienced, know that my business is all about remote recruitment, so while you can and should expect some bias, you can also bet that I’ve explored every hiring avenue and possibility. So, here’s what hiring a remote developer looks like: 1. Choose Where You Will Do Your Remote Hiring Because more people are hiring than ever and more people are looking for remote jobs than ever, there are dozens of alternatives all around the web. I will characterize the three primary ways you can look for a developer but realistically, know that there are many solutions in-between. First off, we have talent marketplaces. We usually associate these with freelancers, but nowadays, many of them focus on showcasing people looking for job opportunities. Talent Marketplaces essentially curate jobseeker profiles and surface the selection that better fits your criteria. The level of curation, compulsory paid services, and the how-and-what-you-actually-pay-for differs significantly from platform to platform. The thing these services have going for them is the sheer breadth of candidates on offer. Thousands of people submit their profiles every day. Talent Marketplaces are an excellent option if you have the time and energy for a grind. Their curation will only get you so far, and you are likely to have to evaluate dozens — if not hundreds — of profiles before deciding on a shortlist. You’ll also have to vet that shortlist yourself for cultural fit and soft skills. Most marketplaces do a decent job with skill vetting, but I would still do it anyway, and I’ll give you a few pointers about how to later in this article. Next up, recruitment agencies. This is the business I’m in, so I’m not going to dally here, as I would rather you read the article without being put off by the stench of blatant self-promotion. Tim Ferriss often says: “If you have the money to solve a problem, you don’t have a problem.” That’s the recruitment agency game. You pay them a nice chunk of money, and they’ll do the hard lifting for you, often with better results. Not because they are so awesome, but because that’s what they do every day. A good recruitment agency should give you a shortlist of 3-5 candidates vetted for your particular needs and culture within a couple of weeks. You should also get their commitment that if the person you select doesn’t stick to the job, they’ll try to fill your requirement again for a certain number of times, at no extra cost. Go with a recruitment agency if you are OK with trading money for time and focus. Finally, there’s your network. The “I know a guy” route can be surprisingly effective, especially if you or your company has a solid social presence. Just posting your job offer publicly won’t cut it, though. It’s much more worthwhile to reach out directly to people you know and respect in the programming field and ask if they know someone. It’s relatively easy for someone to forward your tweet or LI post to someone they only have a passing acquaintance with. That will generate a lot of unfit candidates. On the other hand, when you ask someone if they know somebody, they will think hard about it. No one wants to be the person who sent a dud your way. Of course, this method is random and very slow. It shines because it is very low-effort and comes with some social vetting built-in. I would use it in addition to one of the previous two, but not by itself. 2. Vet Candidates for Technical Skill In a perfect world, people wouldn’t lie in their CVs or applications. Hardly any people outright lie, but most people exaggerate their skill. The amount of technical vetting you’ll need to do depends on your hiring platform strategy (see above), but it’s always healthy to do some. I’ve always felt daunted by this because I’m not a technical person, so I don’t feel I’m in the position to evaluate developer skills properly. What would I look for? The answer is: look for the story. Read a candidate’s CV as you would read the synopsis for a novel, and see if it makes sense. What did their education look like? How long did they stay at each previous job? What projects do they take credit for? Can you take a look at those projects? In addition to that, do the unexpected — call their reference checks! Yes, talk to people. Most people find it very hard to embellish or lie on behalf of others in a call. I know you don’t feel like doing it, but set those feelings aside and go for it. Finally, get a technical buddy to interview you. If you already have some developers in your team, perfect. If not, grab someone you know and trust. Promise them a dinner. If you have no developer friends (really?), you have no choice but to prep. Any recruitment agency or talent marketplace worth their salt will have an extensive collection of articles about “How To Interview X Developer” where you can look up the main technical questions and what kind of answers to expect. I know, it sounds like a huge pain — and it is! But not as painful as all the wasted time and money from hiring someone unfit for the job. 3. Vet Candidates for Remote Work Skill Let me blow your mind: a great professional might still be a terrible remote worker. It’s sad but true. Working remotely demands a specific set of skills that stand apart from those required for an individual to excel at their profession. The good news is that there are a few markers that you can follow to understand if someone has the R-Factor. The first marker of an exemplary remote developer is the clarity of their written communication. In emails and messages, do they use concise sentences that nonetheless follow proper grammatical form? Does each sentence have a clear antecedent? In casual conversation at the office, “I need that thing we discussed done by ten.” is acceptable. In remote work, it is not. Lack of specificity in writing kills remote work. Hire people who write sentences that stand on their own and don’t require further clarification. Be unforgiving to anyone who can’t express themselves like that. Actively judge people based on their internet connection, microphone, and camera setup. If you work remotely, these are the tools of the trade. You wouldn’t want to work with a surgeon who doesn't wear gloves and a mask, so why would you hire someone who looks like they are part of a witness protection program? Ask them why they are interested in the position. If the main draw of the job is to pursue their digital nomad lifestyle or move back to the town where they met their childhood sweetheart, they are OUT! Sorry, but you have a business to run, and remote work requires engagement. It demands discipline to get things done. For someone whose primary reason for wanting the job is to fuel their lifestyle choices, that person won’t be engaged. To be clear, it’s fair that that is ONE of their reasons — I’d even consider that healthy. But it can’t be the first reason that pops up. Working from home, a dozen things compete for your attention, and they are often things that you love — your wife, your dog, your PlayStation 5, etc. Your job doesn’t need to beat these things — I’d argue it shouldn’t — but it needs to be competitive, at least. Finally, check whether they have a plan. A pro remote worker should have a plan for how they are going to manage their work daily. They should have a schedule, a setup, and a strategy. If they stare blankly at you when you ask them about it, or even worse, if they flat out admit they’ll just fit it around their day — run for the hi
What Is an Intranet and How Is It Relevant to Your Organization?
What Is an Intranet and How Is It Relevant to Your Organization?
As technology continues to advance, some people may think intranets are a thing of the past, but they are entirely relevant even today.Whether it is a website, a platform, or a tool, in this article, we’ll explain just what an intranet is, as well as how it has evolved, its application in modern-day organizations, and its advantages and disadvantages. Definition of the Intranet The definition of an intranet, in simple terms, is a private network within your organization that allows secure communication for you and your employees. It is used for multiple purposes depending on the structure and objectives. It mainly enables an organization to share information at an internal level. This information is inaccessible to outsiders. History of the intranets To understand company intranets, we must have a brief look at its history: Intranet websites first appeared along with the internet in the 1990s, when they were used in the form of a webpage. It was a single welcome page that contained general information about the company. When the intranet site was first introduced, it was flat, filled with text and hyperlinks, and didn’t offer much in terms of search, sharing, or other capabilities. In the 2000s, Intranets saw developments as the technology was advancing at a rapid pace. A help desk was introduced that helped in human resource functions. It included features like employee directories and other applications that helped them in day-to-day activities. By the 2010s, platform integration began as social media advanced. Intranet then became a platform that supported two-way communication or “conversations”. In recent years, the role of social media in intranets has grown significantly. Many social features have been added. These include mentions, comments, and hashtags. The websites can monitor real-time activities and can gain timely insights as user experience is the central focus. As a result, employee engagement, collaboration, and communication were significantly improved. No credit card needed Less then 5 min to set up Difference Between Intranet, Internet, and Extranet A lot of people assume that the internet, intranet, and extranet are the same, but they are actually three different types of networks. It’s important for those in human resources (HR) to know the differences between them so they can understand the business uses and security implications of each system. From a technological perspective the intranet, internet, and extranet are very similar, but what sets them apart is who can access them (privacy access) and what they aim to achieve. An Internet is a network that is available to everyone, while intranets are private networks designed for specific groups of people. An extranet is also a private network but as an extension of an intranet that allows controlled access to authorized external users, such as customers, suppliers, or business partners. Let’s break down the 3 nets and show some examples: Intranet: A company like Google uses an intranet called "MOMA" for internal communications, document sharing, and project management. Only employees can access this network, ensuring that sensitive information remains secure and internal operations run smoothly. Extranet: Walmart uses an extranet called "Retail Link" to share inventory and sales data with suppliers. This allows suppliers to manage their products more effectively and respond to demand changes, while Walmart retains control over who can access the data. Internet: Amazon's website is a prime example of the Internet. It's a public platform where anyone can browse, purchase products, and access services from anywhere in the world, demonstrating the openness and accessibility that characterize the Internet. What Are Intranets Used For? Let’s move towards the functionality and features of intranets. Broadly, the use of intranets can be grouped as follows: Communication, collaboration, information, and business processes. These four purposes will then be tailored for the organization according to its objectives and goals. The list below shows the most common uses: Source of connection: Companies are going global and require a smooth flow of information. An intranet will ensure this by connecting all the employees; hence it helps in building a virtual culture. Access to information: Intranets can be used to access documents, centrally host, and provide information that the employees need urgently and timely. Employee engagement: Intranets are used for onboarding and allocating tasks. They can also be used to gain insights into employee sentiments. In turn, organizations can respond to their concerns. Business objectives: Intranets play a leading role in supporting the strategic objectives of an organization. They help in building a virtual culture, employee engagement, and staff retention rates and ensure a smooth flow of communication. To learn more about the features and capabilities available in Workmates, download our ebook now. Download Now Popular features of the Intranet A company’s intranet is considered the base of employee communication. So, you will have to gather the right features to be well-integrated and improve collaboration. Some of the most popular Intranet features are: Document management Workflows and forms Event management Dynamic widgets Intuitive search Group channels Social tools Personalized content Mobile App versions Integration with cloud-based systems Advantages and disadvantages of intranet Intranets can revolutionize internal company communication and streamline operations, but they do come with some challenges. On one side, they offer centralized information access and improved collaboration, and on the other, they may face issues like maintenance costs and user adoption hurdles. Understanding both the benefits of intranet as well as challenges is crucial for making an informed decision. Advantages of Intranet Improved Employee Productivity - It will help you keep your employees and their work aligned with the company culture - values, vision, and mission - while also improving information flow. It leads to faster decision-making processes, which might contribute to increased sales. As an owner, you can also collect vital employee feedback that will help your company grow and thrive. It is essential to create an efficient digital workplace, especially considering the growing popularity of remote work. Easy and Secure Data Storage - It helps you manage all the important data and files, organize them, and store them in one place, which is easily accessible to anyone who needs it. Furthermore, all communications and information exchanges are saved in an intranet, so nothing will get lost. As such, a dedicated intranet can be an excellent alternative to document and content management systems. Improved Employee Experience - Your HR team will be able to onboard new employees more smoothly, leading to increased employee satisfaction. Easy access to company information, better internal communication and collaboration tools, and improved problem-solving processes will also reduce stress and frustration. It might all contribute to your employees’ loyalty and dedication, and as such, to their productivity. Additionally, an intranet can be a hopeful tool for recognition and rewards, which are both necessary to keep your encouraged employees feeling happy and satisfied. You can also go for something called social intranet - software designed to focus on emphasizing social networking. Disadvantages of Intranet Maintenance Costs - To make sure that your intranet is working smoothly and is always up to date, you will probably need someone to oversee it. What’s more, intranets usually require specialists who know all the system’s intricacies, so it can’t be just anyone. Information Overload - Due to digitalization, we are all being bombarded with information every step of the way. Professional life is no exception here. So, if your company already uses a variety of tools you can’t give up, introducing an intranet might only add up to the pile of information your employees need to get through every day. Security Risks - Even though an intranet is a secure private network, a hacker can use social engineering tactics to get inside, especially if your dedicated solution works on old-school platforms and systems. That’s why it’s vital to have an intranet designed to your preferences, needs, and possible risks. Why Intranets are the heart of the digital workplace Intranets have evolved and proved to adapt according to the demands of an organization. Their capability to turn a workplace into a virtual culture makes them the heart of the digital workplace. It is crucial to consider the potential that it holds and the role it plays in helping the organization in reaching its objectives. Traditional intranets with outdated features are of no use to an organization and are becoming obsolete. Modern intranets act as gateways to modern organizations with virtual cultures. So, it is vital to keep them updated and upgraded. Modern features should be added to enhance employee experience, workplace collaboration, and ROI. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now Conclusion The intranet is an important tool for businesses and organizations to improve team productivity, collaboration, and communication within their internal network. Understanding what is intranet and how can intranet benefit your company can help you make informed decisions about implementing or improving your intranet solution. Whether you have an established intranet or are considering implementing one, it's important to regularly review and update it to ensure it remains an effective tool for your team. About Author:Christopher Mansfield is a content writer at Perfect Essay. He creates, edits, and manages the production of digital and print content that is consistent with the organization’s brand, style, and tone. Christopher works closely with the internal marketing team to ensure timely delivery of content via various marketing channels and mediums. He also develops and maintains an editorial calendar. He contributes to the webinar program to further thought leadership campaigns for different market segments. Twitter, Facebook, Instagram FAQ Frequently Asked Questions Have another question? We'd love to hear it. Book Your Free Demo Can an intranet function without the Internet? Yes, an intranet can function without the Internet, as long as all the users (and the server) are on the local network. It operates within a closed network, allowing employees to access internal resources, communicate, and collaborate without needing an external internet connection. However, internet access may be required for certain updates or external integrations. When is the intranet better than the Internet? For internal use, intranets are better than the Internet because they offer enhanced security, tailored content, and increased productivity. A secure system offers tools and information that are relevant to an organization and reduces distractions by limiting access to external content. How can an intranet be customized for different departments? An intranet can be tailored with tools, resources, and interfaces that are relevant to each department, making sure that all teams have access to important information. What are the costs associated with implementing an intranet? The cost of an intranet can vary depending on its size and complexity, including software licensing, customizations, maintenance, and training. $(document).ready(function () { $(".show-hide-faq").click(function () { var el = $(this).parent(); var answer = el.children(".answer"); if ($(this).hasClass("bg-plus")) { $(this).removeClass("bg-plus"); $(this).addClass("bg-minus"); } else { $(this).removeClass("bg-minus"); $(this).addClass("bg-plus"); } answer.toggle(); }); });
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
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AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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