官方社群在线客服官方频道防骗查询货币工具
坐席多开
The Four Phases of Employee Experience
The Four Phases of Employee Experience
It’s your first day at your new job and you’re feeling nervous. Will the company match your expectations? Will you get along with your coworkers and supervisors? Will you be able to find the balance between work and your personal life? All of these questions are bound to plague anyone as they start a new job. You remember how stressful it was to start at your new job. So, you must know how anyone else you hire is feeling. That’s why companies must make the employee experience as enjoyable as possible. Every interaction and every phase counts as part of the employee experience, and the more positive these experiences are, the more likely it is that you will build a strong team of employees. Finding and hiring employees is the easy part. Maintaining them and fostering close relationships is the true challenge. Why do HR managers need to focus on employee experience? You might be wondering why all of this matters anyway. After all, isn’t the main purpose of a company to make a profit? The short answer is no. If your business slogan has something to do with making sure that everyone feels welcome and included, but you don’t do anything about this for your employees, it’s completely useless. Your employees make up your organization, and their success equals your success. Your employees should be more important to the company than the clients. People spend the majority of their lives at work. If you have a full-time job, you’re spending somewhere around 40 hours per week working. Therefore, it’s important to make sure that the environment your employees are working in is one that they enjoy. No one wants to show up to work miserable every day, nor does anyone want to spend their entire working lives waiting for the weekend. Surely, there is nothing you can do about people wishing they could be sipping mimosas on the beach instead, but you can make sure that your employees are not miserable when they come to work every day. In addition, focusing on improving the employee experience is only going to benefit your company. That includes the company’s profits, too. For example, if employees are happier when they come to work, they are more likely to be productive. Your MVP strategy and outcomes will improve, too. Their positive mood is going to rub off on others, who will also feel more motivated to work and do their best. If there is positive company culture, that will be reflected in the quality of your employee’s work. Also, there will be lower turnover rates, which also have a major impact on the company’s success and profit. If a company has a high turnover rate, that could end up costing the company way more. In short, improving the employee experience and giving them the morale they need to perform their best will only enhance the overall success of the company. HR managers are among the first people that new employees will meet at the company. If employees get a positive impression of the HR manager, that will only have a positive impact on that employee’s mood, morale, and performance. When you consider all the impact this will have on employee engagement and team satisfaction, you will realize how important it is to make sure that the employee experience is as positive as possible. Major elements of employee experience The employee experience will begin right with the first LinkedIn lead generation until the day the employee resigns from their position. In short, the employee experience is the entire length of time from when the employee first finds out about the company until the day they leave. Considering how much of our lives are spent at work, companies need to make sure that this experience is as positive as possible. Let’s look at some of the biggest elements of the employee experience. Recruitment. One of the biggest ways in which companies recruit employees is through LinkedIn marketing. LinkedIn has grown vastly as a networking site where companies can advertise and search for new employees. In addition, you can make use of your company’s other social media platforms. For example, you can also check out Instagram followers' demographics to see the kind of people who are following your page and who will be most interested in working with you. Work environment. Everyone seeks to work for a company that has a positive working environment. As we have reiterated several times, people spend the majority of their lives at work. If the work environment is negative, that is going to have an impact on your employees’ moods, not to mention their productivity. So, everyone needs to understand their role in contributing to the work environment and making sure that the environment is as positive as possible. You may want to consider conducting employee surveys (anonymously) to get a better idea of how your employees feel about the company and where they think the company can improve. If your employees don’t feel happy working in this environment, the company’s leadership needs to do everything they can to change that. Moreover, consider getting the right tools and platforms that will help your employees work more productively. If, for example, your company has a customer support center, you can acquire software like Talkdesk or look for Talkdesk alternatives. The better the working environment, the better the employee’s experience will be. Benefits. Benefits remain one of the most important criteria that people have when they apply for new jobs. If people have great benefits, they will naturally have a better employee experience. Unexpected events may take place, such as a death in the family, illness, or problems at home. Therefore, companies must take all of this into consideration when they compile a package for their employees. If the company offers great benefits, employees will naturally have a better experience. Technology. Technology also plays a major role. The Internet has drastically changed how people communicate with one another. Many companies now provide their employees with the option to work remotely. Employees will want to have all the latest software to ensure that their workday is as efficient as possible. Moreover, companies have presented new tools and platforms such as image editors, email signature generators, task management software, etc. These come in handy for remote work and help make it more manageable. The better the technology, the easier it will be for them to do their jobs. For example, you can use Google Trends API to determine what trends are taking place online, which will help you optimize your work more efficiently. You can also use tools such as Google Drive and Microsoft Teams depending on the job. In short, focus on the different technologies that you provide, which will enhance employees’ experiences. Also, it may be worth considering providing employees with computers and phones depending on the kind of job they have. Many elements contribute to the employee’s experience. Essentially, everything that employees will encounter throughout the workday can make their experience better or worse. If you have great technology, for example, employees will be able to do their jobs quicker and easier. This is important to consider when you are hiring new employees and focusing on expanding. The 4 Phases of Employee Experience and How to Make it Great! ClearCompany estimated that as many as 66% of employees will try to look for a new job within only six months. Although some employees will inevitably end up leaving the company quickly, the company needs to do everything possible to hold onto its employees. The main way to do that is to improve the employees’ experience. No one’s experience when they join a new company is going to be the same. It won’t even be the same for two people in the same position. However, when companies track the experiences and changes their employees go through, it is important to consider the phases of the employee experience and how to make them better. Now, let’s take a look at the four main phases and what they consist of. 1. Onboarding and welcoming new hires Onboarding is one of the key parts of the employee experience. It’s said that first impressions matter the most, and that is certainly the case here. Around 30% of employees will leave their jobs doing the onboarding process. It is through onboarding that new hires grow accustomed to the company and learn more about how to do their job. This is also when new hires will build relationships with those around them and start to understand how they can truly contribute to the company’s success. According to Peakon, the Onboarding process will generally take between 0-3 months depending on the individual company and the new hire’s performance. Some companies may make use of a coaching platform to assist employees in the onboarding process. As part of the process of welcoming new employees, another important step is building an online community. Many employees will end up communicating with one another online, especially through platforms such as Facebook groups, Slack, and Microsoft Teams. This online community needs to be especially welcoming toward new hires so that they feel that they are truly members of the team. Here are some more important tips for making the onboarding phase more efficient. Be transparent about everything: Sometimes, employers might feel tempted to conceal some of the flaws within the company. However, you need to be transparent with your new hires about everything. For example, they need to be aware of the benefits they are eligible for, the time off they will get, and issues that they might face within the company. If you show your new hires that you are honest, this will leave a lasting impression on them. A lack of transparency is one of the biggest reasons for Kickstarter's failures. They need to be able to trust you, and providing employees with the necessary transparency will put you on the right path. Engage with your new hires even before they officially start: Generally, the time between when the new employee signs their contract and when they officially start is around two to three weeks. However, you want to make sure that you maintain engagement. You may want to reach out to the new hires and see if they have any questions or issues. Make sure to present them with all the tools and technology they’ll use for their role. For example, introduce your new sales team to your platform for management, or if you cooperate with influencers, show your new marketing employee how to use influencer platforms effectively. In addition, it is always a great idea to provide the new hires with an itinerary of what they should expect during their first week. It is also worth considering making a welcome video that you send out to all new hires. Meet with the new hires on Day 1: It’s the big day! Now, you will want to do everything to make sure that you meet with all the new hires one-on-one to make sure that they know who you are and that you’re there for them. Having a personal meeting will help your new hires to have a stronger connection instead of feeling overwhelmed with all the events and training they will have to participate in over the coming weeks. Also, you will want to present the new hires with information that will help them to learn more about the company, such as the company’s mission and history. Organize team-building events: It is equally important for new hires to get to know the other members of the team, including other newbies and those who have been with the company for a long time. This can include team lunches or icebreaker activities (these aren’t everyone’s favorite, but they do help the team members get to know each other more effectively). There should also be meetings with different teams across the company and announcements that will welcome all the new hires. Show that you are available to answer questions: If you’re the owner or supervisor, you always want your employees to feel as though they have a connection to you. This means that you should reach out to them and show real-time support if they have questions or need assistance with anything. It can be daunting to them at first, but when they realize that you are truly there for them and want to see them succeed, this will enable them to have a better relationship with you and perform better on the job. Use the right technology: With the onboarding process, you will also want to make sure that you have implemented the right technology to help the process become more streamlined. For example, when you are signing contracts, tax documents, etc., it will be more effective to have document signing software implemented to make sure that your employees have an easier time, especially if they are working remotely. To summarize, onboarding is all about fostering and developing relationships with the new hires. You want to make sure that they feel welcome and that they are part of the new team! There are plenty of activities that will enable this to happen, so it is important to evaluate this with HR depending on your company’s values and mission. The onboarding process is what will make or break your employees’ opinion of the company, and it will dictate how long the employee will end up staying with you. 2. Development and retention (engage, perform, develop) The third phase of the employee experience is known as development and retention. This is the phase employees are in after they’ve been a part of the company for two years or so. This is the more experienced phase of the cycle, and it remains until the employee decides that they want to move on from the company. In this phase, employees want to advance in their careers and are looking to advance even further. They have enough knowledge and skills to become some of the highest-ranking members of the company. Considering all of the knowledge and skills that employees have acquired to reach this phase, they must be provided with enough opportunities for growth and improvement. This is something you’re likely to do as part of your customer retention strategy as well. Otherwise, the employees are more likely to seek these opportunities elsewhere. Here are some of the most important factors to consider in this stage. Not everyone has the same goals. Not everyone in your company is going to want to move up to the same position. Not everyone wants to become a manager, not everyone wants to become a team lead, and not everyone wants to train new employees, for example. Therefore it is important to consider the fact that each individual in the company is going to have different dreams and goals. So, when you consider development, understand that each person is going to have a different journey within the company. One person may move in a completely different direction than the other, even if both of these people have been hired together for the same position. Be sure to find ways to track the changes made within the company. Tracking any new changes that take place within the company will only help you get a better idea of how effective those changes were. When you hire new employees, you can also track their performance and see how the company has changed ever since hiring them. In any case, to make the engagement and performance part of the development process even better, you should make it a point to understand how the new changes have impacted your company. Make time for learning. Even though the stage of the employee experience involves people who have had a lot more time within the company, they are not going to know everything. Your company is going to constantly change and evolve, and your employees need to be prepared for this. Moreover, if you have senior employees, make sure they are properly introduced to the new technology and software you implement. Simple tasks like using Google products (docs, sheets, etc) or using a website ranking checker need to be learned by everyone. So, make sure that your employees have enough time to learn, and make sure that they can enhance their skills no matter what stage of the employee experience they are in. Invest in your company’s management. Having proper management is what’s going to make or break your employees’ experience. For example, if you have poor managers, it is going to be much more difficult to retain employees. Do you want to make sure that all of the leaders and managers within your company have the skills necessary to promote engagement from employees? Moreover, whether you’re a clothing business or a digital marketing agency, this investment can include tools such as training and proper hiring. Understand that everyone will have a different development plan. Once again, the experience that each individual has within the company is going to be different. So, for this, you can create an individual development plan that will consider the goals of each employee and outline the skills they need to have that will help them achieve their short and long-term goals. There is quite a lot that goes into this stage. This is the stage which employees will likely spend the longest amount of time (at least, that should be the company’s goal). It is important to focus on maintaining behaviors and high satisfaction rates to ensure that the employees will constantly develop and stay with the company for as long as possible. 3. Separation All good things come to an end eventually. The same goes for your job. As much as you love your employees, they will not stay with the company forever. Some of them may want a change, others may retire, and others may have found more suitable opportunities elsewhere. This is a normal part of the employee experience and one that every company needs to make room for. This part of the process is referred to as separation, and it takes place approximately 0-3 months before the employee leaves the company. Sometimes, this happens due to nothing you’ve done, but instead, it can be a decision that was made solely by the employees. Here are some factors and important points to consider about the separation process. Phases of the process: Different companies are going to have different rules about when people will give notice of resignation. However, this is often referred to as “giving in two weeks” because the most common practice is for employees to inform the company of their decision to leave two weeks in advance. Regardless, it is generally a good idea for employees to try to inform the company earlier for the company to start the recruitment process. As soon as the employee gives the company notice of their resignation and request for payment, the HR department and the employee’s manager must handle all the tasks properly, including paperwork and freezing finances. In addition, the employee’s manager must have a plan drawn out that will explain all the different tasks that must take place during separation. Generally, the length of time that this process will take depends on the employee's level within the organization. If the employee has an entry-level position, it will be easier for the company to find a replacement and to go through the separation process. But if the employee is a higher-up or a supervisor, it can take up to 2 to 3 months. Who participates? Aside from the employees themselves, several different people will play a part in the separation process. These include the employee’s manager, the HR manager, and the separation team. The employee’s manager and the HR manager must work together to hand over the work and other tasks. The separation team’s task involves dealing with the employee’s benefits and finances. Finally, the HR manager has the task of interviewing the employee to find out the reasons why they are leaving. In essence, this entire process involves many people, and companies need to establish a clear process for separation. Make it a point to understand why people are leaving the company. This is, perhaps, the most important part of the separation process. It costs companies a significant amount of money to hire new employees and to go through the separation process in general. In addition to that, companies must handle high turnover rates and find out why employees are not satisfied. Of course, as we mentioned, sometimes the reason why employees are leaving the company has nothing to do with the company itself. Everyone wants to grow and advance in their career, and sometimes that is not possible within the current company. This is natural, and something that each company should take into consideration. However, it is also likely that the reason why the employee wants to leave the company is something that the company has done, such as not providing them with enough sick days, not giving them maternity leave, or poor treatment from the managers. That is why it is important to understand why employees are leaving so that you can fix problems as they arise without letting them get worse. And, if the employee leaving expresses dissatisfaction with the company, chances are that many of the other employees feel the same way. Ways to understand why people are leaving. Nowadays, there is a lot of software that will enable you to get a better idea of why employees are leaving the company. Exit Survey: This is, perhaps, the most popular method. An exit survey consists of questions that companies will ask the employee before they resign. The survey will consist of questions such as why the employee started searching for another job, why they are leaving, and if there is anything the current company could have done better. You can also make use of tools such as customer feedback software to understand how clients are feeling. In essence, the company needs to obtain feedback from employees through the use of such surveys. Exit Interview: This has the same premise as an exit survey, only it is conducted in person. The interview will generally take place between the employee and the HR manager. The questions will mostly be the same as those asked during an exit survey. It is important to understand that each person leaving your company deserves to have this interview. The separation process is a sad but important part of the employee experience. It takes a lot of work and tends to involve many people. However, the most important part of this phase is to understand why the employee is leaving and if there is anything the company could have done that would have changed their experience. 4. Employee data protection As you hire new employees, you will need to ask for and retain personal information like Social Security Number, medical records, bank account information, etc. During their employment, they will communicate with company partners for product roadmaps or new distribution methods. These processes require information and data exchange. To create an excellent employee experience in your company, you need to secure employee data, especially when it comes to personal and financial information. Keep records secure Start by implementing control over data by securely keeping all records. For example, paperwork and documentation need to be stored in a safe location that’s under control. For this reason, Microsoft has launched the NTFS system for storing and organizing data more efficiently. As you set up and analyze NTFS permissions, you can give access to records to certain people in your company. When it comes to electronic information, consider encryption, use passwords, and secure servers. In addition to this, you also need to keep the means and technologies under maintenance to ensure your employee data doesn’t get any virus threats. Train on cybersecurity In this age of digital innovations and technology, company staff must be aware of things such as cyberattacks. Especially when it comes to new employees, they want to get things done well and show great performance which is why they are a great target for hackers. Therefore, it is essential to integrate comprehensive cybersecurity training into the onboarding process to protect both the employees and the organization. If, for example, an employee gives out financial information via email without realizing that it’s phishing, attackers can easily access both their and company data. This is why it’s important to keep email records safe and prevent hackers from getting access to your employee data. Encourage strong passwords Since you’re welcoming new employees, you will need to provide accounts like email, company file access accounts, or maybe even LinkedIn. Most of the time, employees tend to choose passwords that are easy to remember, so that they won’t have to struggle with them. However, hackers and the bad guys on the Internet can easily ‘guess’ those credentials and get access to employee and company data. So, require your staff to set strong password credentials and change them periodically to avoid cyber attacks and ensure the data privacy of your employees. Implement proper access control Technology has developed so well that companies can now implement access control methods like biometric readers, key cards, and more to protect data. If your employee data is stored physically, you can assign specific employees and define who can get access to that area. Moreover, access control implementation helps determine who can enter and exit your company building, and access certain rooms, or employee data. If you choose to skip employee data protection, you not only create a bad experience for new workers but also damage your company’s reputation. Moreover, if you don’t prevent employee data theft on time, your company will face costs like regulation, litigation, and more. Tips for creating a great company culture No one wants to work for a company where the employers are rude and everyone seems to be in a bad mood all the time. That’s where the importance of company culture comes into play. Although it might seem like an impossible task to create a great company culture, especially in the beginning, it’s certainly feasible. But it all comes down to the attitudes of the managers. And when you create that company culture, you’ll notice a dramatic shift in productivity, morale, and engagement. Here are some of the best tips for fostering a company culture that people will fight to work in. Actively care for the wellness of your employees One of the most common complaints people have about their employers is that the employers treat them like robots. So, in short, it’s important to make sure that you recognize your employees are human. They have personal lives outside of work, and sometimes circumstances arise that will prevent your employees from performing their absolute best. Making sure that your employees get the proper rest, time off, and support will help them feel more confident and appreciated at the company. Part of caring for their wellness also refers to offering benefits, too. Use the right tools Using the right tools can drastically improve your company’s culture. Tools generally refer to the technology that is used to make the entire workday smoother. Finding the right tech products to help enhance the productivity and efficiency of your company should be one of your biggest priorities. Time management tools are among the most important considering that everyone needs to be able to allocate time efficiently. Building a strong online community also plays a huge role. Employees will often communicate with their supervisors and coworkers online, so tools such as Slack and Microsoft Teams are crucial. Also, you will want to include some sort of meeting notes to make everything easier to understand. Or, you can encourage your employees to go with email signature management and customize the signature so others can understand their position. Make sure your employees feel recognized and appreciated As we’ve already established, your employees are your company’s biggest asset. Make sure they know this! No matter how small, make sure your employees know that you appreciate and value them. Even if it’s something like bringing in coffee to work on Fridays, or sharing their success through Instagram hashtags on your company page. This will certainly boost morale and make your employees happier to work for you. Listen to your employees Your employees are the ones who run the company, essentially. So, they are the first to see if there is a problem or somewhere the company can improve. You can also use technology such as employee testimonials to find out more about where the company is lacking and what it can improve upon Conclusion The employee experience is, arguably, one of the most important parts of your company. People are going to find out how you treat your employees and if word gets out that the employee experience is overall rather negative, that is going to have an impact on your company. As you outline your company, one of the first factors to consider is what you will do to make your employees have the best experience. Your company may hire thousands of employees during your tenure, but each of those employees is going to remember your company. Following this advice is going to make sure that those memories are positive ones. Author Bio: Anthony Stevens is the Content Specialist for Excel Templates, a resource for free Excel templates including calendars and charts. When not writing, he spends time building furniture and running with his dog.
The ROI of a Good Onboarding Strategy
The ROI of a Good Onboarding Strategy
According toGallup, employee turnover is costing businesses a whopping one trillion dollars on an annual basis. That’s not all, though. Additional insight from Gallup reveals the work and efforts that businesses have to employ to replace workers is extremely costly. This is a cost you want to avoid when possible. As it turns out, one of the best ways to avoid employee turnover is by having a good onboarding strategy. The right employee onboarding strategy helps you find the right people to work for you; it also helps you retain these employees, saving yourself time and money.Organization onboards are also something to keep in mind as well. Like many things in business, putting together a good onboarding strategy and onboarding program takes time and effort. However, the return on investment (ROI) is undeniable. Understanding what the ROI of a good onboarding strategy entails is critical for the long-term success of your company.All employees, HR professionals, and others in similar positions should understand this. 7 Examples of ROI from a Good Onboarding Strategy In far too many cases, there are businesses that rush through the hiring process; this is especially common when time is of the essence and the demand for new staff is high. However, in the long run, this decision lacks the ROI innately attached to a good onboarding strategy. It also prevents new hires from having a positive onboarding experience. 1. Greater Worker Productivity and Engagement A good onboarding strategy involves training, integration into the company’s workplace, and direct interaction. This process ultimately allows the people working for your business to truly become acclimated. As a business owner, this can only benefit you. When employees learn about the business and get properly integrated, they’re in the best position to work well for you. In turn, this work leads to more productivity and overall engagement. The value that truly great employees bring to a company cannot be overstated. The right and effective onboarding strategy give employees an idea of the environment, expectations, and tasks associated with their work. As worker productivity and engagement grow, your business can subsequently follow suit. 2. Better Interactions with Customers Customers can make or break your business. Furthermore, if your business involves your customers interacting with your employees, you want the latter to be as prepared as possible. Employees who are well-equipped to deal with customers are another major ROI from a good onboarding strategy. This is where the training part of onboarding makes a huge difference. An untrained worker may become a deer in the headlights when interacting with customers; however, a trained worker will know how to assist customers and make their experience with the business as pleasant as possible. Customers leave reviews online; they can also give word of mouth to others in their communities regarding your company. As a business owner, you want feedback from customers to be positive. This task becomes immensely easier with properly trained staff working for you. 3. Weeding Out the Bad Apples Believe it or not, weeding out the bad apples during onboarding is important. It’s a major ROI because it can save you long-term headaches. For starters, your company’s onboarding process will show whether or not a new hire is cut out for the job. If they are not, knowing sooner rather than later is best. As a business owner, this puts you in the best position to cut your losses. Furthermore, weeding out bad apples during onboarding softens the blow of turnover. Without a good onboarding strategy, the wrong person could be with your company for months, rather than weeks. 4. Greater Loyalty Among Staff Every business wants good, qualified employees. However, when it comes to truly getting an ROI from onboarding, this is merely a baseline. Of course, qualified staffers who are good at the job are important; however, the true ROI comes when your staff is truly loyal to your company. This automatically helps you increase retention rates. Harvard Business Reviewlikewise notes the benefits of loyalty amongst your staff. Loyal employees generally stay with the company. They also positively contribute to the overall reputation of your business; this is always a huge deal, especially when it comes to customers and partners. 5. A Leg Up Against Competitors The world of business is innately competitive. If turnover is something your competitors are struggling with, this is all the more reason to have a good onboarding strategy. As the world of business gets more complex and integrated with technology, staying a few steps ahead of the competition can never hurt. Proper onboarding gives you a leg up against competitors in several ways. For starters, it saves you the time, monetary, and emotional costs of turnover. Secondly, employee retention sends a message that employees enjoy working for you. It’s a very well-established fact that employees who love the work they do are likelier to stay with the company longer. When running a company, sometimes a huge ROI simply involves avoiding the traps your competitors have fallen into. In many cases, this means making sure your employees’ experience with the company pays off, as competitors struggle to retain workers. The right onboarding strategy can determine not just the quality of your business, but also its longevity. This is something to keep in mind not just during the onboarding process; it’s also worth remembering when determining what your onboarding process will entail. 6. Less Stress as a Business Owner To a particular degree, there are certain stressors associated with running and owning a business; however, cutting back on these stressors is important. Too much stress can adversely impact your work and the ability to keep things running properly. When onboarding is done properly, it gives business owners peace of mind. As a new employee goes through the onboarding process, you’ll be able to see them learning the necessary details, procedures, etc. to properly do their job.Ultimately, you want a new employee to become a good employee. Observing the onboarding process also gives you insight into how your new hires deal with pressure, challenges, etc. All of that makes a huge difference; it can certainly let you know whether or not these new employees are a good fit. Having the peace of mind in knowing that your business is in good hands makes all the difference in the world. This is a great ROI because it allows you to direct your energy towards other aspects of the company that may require attention. 7. Attracting New Workers As your business grows and expands, the time could come when it’s time to make new hires. With that said, you want to attract the best of the best people to work for you. When it comes to the people working for you, quality always trumps quantity. Not only do you want to attract new workers; you also want the workers who are right for you. Some potential new hires may inquire about the nature of your onboarding process. Many workers want to know they’ll be given the proper training and tools necessary to succeed in what is their full-time job. By having a good onboarding strategy, you can show prospects they’ll have the necessary guidance and feedback if hired. Conclusion As you might have inferred from the seven ROIs listed above, a good onboarding strategy is quite crucial. This is true whether you’ve been in business for 12 months or 12 years. Depending on the particulars of your business, the various aspects of your onboarding process may vary. As you set up and implement your onboarding process, keeping the ROIs mentioned above in mind is always a good idea. However, here’s the bottom line: the right onboarding strategy can only add value and benefits to your company. Before making any (new) hires, making certain that you have the best onboarding process in place is worth it. With the best onboarding process in place, your business will be in the best position to grow, expand, and stay ahead of the competition. Author Bio: Raya is the CEO and co-founder ofezClocker, a time tracking, and scheduling software for small businesses. She is passionate about customers and building products that change the way people run their businesses. She is also a big supporter of the startup community and helping people achieve their dreams
The Advantages of Digital Transformation for Your Employee Experience
The Advantages of Digital Transformation for Your Employee Experience
Whether you like it or not, digital transformation is going to play a part in your business. By now, most organizations know that if they can’t build a digital strategy then there is a chance they will be left behind in more ways than one. One of the keys to running a successful business is involving the right people. That means your employees. In 2020, a number of businesses were pushed from gently transitioning to digital, to having to very quickly become a fully digital operation. While not easy, this can only be a good thing for most businesses. In this guide, we explore the advantages of digital transformation for employee experience, one of the key foundations of taking your organization firmly into the future. What does digital transformation mean? In general, digital transformation is about adopting the digital across all areas of business. This can refer to the services or operations within the business. It’s not just the job of the IT employees in a business to create a robust ‘digital’ strategy and incorporate the 21st century across the whole organization. This is about cultural change within a business strategy, not just having better access to servers, for instance. As an employee, the majority of the working day probably incorporates plenty of areas of digital connectivity. From the way you receive your paycheck to the way, you ask your boss a question and other manual processes. In 2021, more of the day-to-day activities are carried out online. This has undeniably been accelerated by the pandemic, but these changes were in the pipeline long before. Let's explore some of the areas that impact your employees daily and key benefits. Improves Communication and Interaction In the modern age, people are used to being well-connected via email, social networks, and other digital platforms, especially during remote working. CRMs and project management software are a big part of this successful digital transformation in the workplace, and they’re just some of the ways that you can keep your employees connected and improves internal communication strategy. In the workforce, the fact that we can all connect digitally makes it so much faster to speak to the right person when you work from home or set up a meeting with a lot of employees to make sure you interact and communicate the messages you need to. To learn even more about improving the employee experience and increasing your competitive advantage while providing a fast return on investment, download our ebook now. Download now Helps Employees to Understand Important Goals Having digital platforms to work from also allows employees to understand their goals, both individually and as a company. Project management tools online should be based around systems to get things done, and it should be easy to visualize what you are working towards. Milestone and goal-based systems mean that employees can clearly see where they are going, both individually and as a team. This makes employees far more effective and focused, but it can also do a fantastic job of keeping people on the right track. As an employee, you want to have clear goals set out for you. Digital systems make this far more simple. The world of management has definitely changed, but digital tools help people to understand the KPIs of any business and of individuals and improve user experience. It’s a way to track employees, motivate them, and use a statistical approach to the growth and success of a business. Supports a Two-Way Feedback Culture Communication is key. This is true within virtually any business, and a two-way feedback culture is essential in the modern age. Employees don’t want to feel like they are not heard, or that they are just another cog in the machine. Instead, using feedback systems and project management solutions that incorporate all employees means that everyone can have their say. This also means that there is less room for bullying and a lack of respect in the workplace, which directly brings to increased productivity. There is more evidence and more of an opportunity to discuss things as a whole team. Improves Onboarding and Upskilling It’s amazing how few businesses actually have a good system for onboarding and upskilling their employees. In 2021, implementing digital management systems has made this so much simpler. While some jobs will always need some in-person training, the fact that employees can access courses and a knowledge base online should be the best thing for all parties. Upskilling your employees is not just about the success of a business, either, it is about keeping people happy. Employees often want to improve, grow, and find new opportunities within an organization. To be able to do all of this internally is an advantage for many businesses. Supports a Sense of Belonging Most of us know that the world of work has changed an incredible amount, but that doesn’t mean that it can’t be inclusive. With companies moving away from the traditional office setup, there won’t be as many conversations around the office water cooler, instead, there can be new ways to collaborate, share the company culture, and generally involve all employees. Company culture can still spread and keep everyone happy and working effectively online, but it does take effort to cultivate. A lot of companies are introducing social events online, or new ways to keep employees engaged with one another rather than being isolated if they are spending less time together. Helps Leaders to Recognise and Reward Employees Quite simply, it is easier to track what everyone is doing in an individual way if you are using digital technology. There are many benefits to using this to your advantage and make your employees feel appreciated. Some companies are introducing leaderboards to congratulate people, or a spotlight feature to follow certain teams or workforces and the vital work they are doing to motivate and improve employee productivity. By tracking statistics you can also introduce a lot of methods to reward employees, too. Most improved or best-performing employees can be given bonuses or highlighted for their performance. This is a way to show that you appreciate it and to motivate employees, who know that the hard work and hours they put in for a company can be rewarded. There is a fine line here, and you need to avoid ‘shaming’ employees who may not be performing as well. It’s best to take an approach that keeps all employees in the loop and provides rewards based on their performance. Similarly, you can reward effort as opposed to just rewarding performance. It could be the case that some employees are working incredibly hard without stats to back it up, so try to track this wherever possible. Conclusion The benefits of digital transformation probably incorporate pretty much every part of your business processes starting from the bottom line. It isn’t just about changing the processes, it is about finding weak points in your employee experience and using digital tools to address them. There are so many ways in which small gestures and organizational changes can make all the difference in the future of your company, including improved customer experience. The likelihood is that digital transformation is upon your business whether you like it or not. Creating a strategy and embracing what is to come is the ideal way to get ahead of it, and to create a place people want to work. Company culture is not necessarily created in the office anymore, so you need to turn the digital space for your company into a way for people to mix and feel like they are truly included and are all pushing in the same direction. Author Bio: Meggie Nelson is an HR Manager at AMGtime and a passionate freelance writer with an ongoing curiosity to learn new things. She is deeply convinced that valuable experience sharing is key to business success. Meggie believes in a win-win formula and utilizes it on a daily basis in staff management.
The Difference Between Job Satisfaction and Employee Engagement
The Difference Between Job Satisfaction and Employee Engagement
Employee engagement and job satisfaction might seem very similar terms, but they are really very different. If you’re able to understand what that difference is, it will have a significant impact on your business. You might not realize, but voluntary turnover can cost a company billions in terms of lost productivity and the cost of rehiring and retraining. Things have been a little different over the last couple of years, thanks to COVID, but previous to that, a staggering 27% of US workers left their jobs voluntarily in 2018. According to the 2019 Retention Report, if the trend continues, this figure could hit 35% in a couple of years. However, there’s one very effective way to change this trend, and that’s by addressing the issue of employee engagement and job satisfaction. Understanding the difference between job satisfaction vs. employee engagement will help you keep your workforce happy, motivated, and much less likely to quit. What Is Employee Satisfaction? Employee satisfaction, or job satisfaction, is when an employee enjoys the work that they do. There are various things an employee can use to measure their happiness, such as pay, hours, and flexibility. Employee satisfaction is generally enough to keep a person in a job for many years. However, it doesn’t necessarily mean they’ll reach their full potential and help your business grow. What Is Employee Engagement? Employee engagement is more about how involved and connected an employee feels in their job. How engaged an employee feels depends on several factors, such as motivation, interest, purpose, personal investment, and passion. If a person doesn’t feel engaged in their role, they might feel their job has no connection with the success of the business. Over time, this could mean they look for a more meaningful job. What are the Principal Drivers of Employee Engagement? Gallup’s Engagement Measurement Model categorizes the drivers into four distinct categories. Entitlements For your employees to feel engaged, they have to know what you expect of them and what their responsibilities are. You also need to provide them with everything they need to enable them to do their job well. They also need to be able to perform their role easily. If this means relying on technology, it will be beneficial if it’s more than a decade old. Contributions An engaged employee is one who feels they are contributing to your business, in a measurable way, every day. They will know this is so if superiors in the company congratulate them on a job well done. Bosses should also show they care about their employees’ well-being, both at work and when they are away from the office. Managers should also understand that the workforce will want to progress through the company and be interested in helping employees achieve their professional goals. Community An engaged employee is someone who enjoys working with their colleagues. They will also feel like they have a voice in the company. People listen to what they have to say and respond accordingly. Engaged employees believe that what they do is invaluable, and if they stopped doing it or were less productive, everyone would notice. Growth For an employee to feel engaged, they must be given adequate opportunities for personal development at work. This could take the form of training, promotion, more responsibility, or the opportunity to attend trade shows, symposiums, or conferences, outside of work. There are a few more factors that are worthy of mention. A Culture of Diversity Diverse work culture is essential if you want to ensure maximum engagement for your employees. The company should be open to new ideas, wherever they might come from, be proactive when it comes to preventing bias, and ensure equal opportunities are available for all. Internal Communication Communication has a huge role to play in employee engagement. This is particularly relevant if the workforce is distributed over a vast area. Your employees need to be able to connect in real-time, receive regular company updates, and resolve issues. All of these will ensure a more engagement-friendly workplace. Inspirational Leadership Company leaders should lead by example and be inspirational in what they do. After all, employee engagement is led from the top. Above all, company leaders should: Regularly interact with their workforce Share ideas Collaborate with employees Ask for contributions before making decisions The same goes for creative project managers and product owners. By sharing ideas interacting with your coworkers, you make them feel they have a part to play in the growth of the company, and it will keep them engaged. Creating videos for internal comms is a great way to unify your brand and company messaging. Factors Affecting Job Satisfaction The factors that affect job satisfaction are very different. They tend to be monetary and associated factors that determine how satisfied an employee is with their job. The factors include the following. Compensation Compensation is possibly the biggest driver when it comes to job satisfaction. Two elements are most important. Firstly, the pay scale must be comparable and competitively positioned against similar companies in the area. Secondly, it should allow employees to maintain an above-average standard of living and quality of life. Benefits Next to good pay, a comprehensive benefits package can also be a big driver. Such a package might include things that take care of physical and mental well-being, family coverage, financial wellness, and childcare. There are several other more innovative benefits you might want to consider, such as an in-house gym and unlimited paid time off. Working with a PEO company can help you optimize employee benefits to keep your employees satisfied. Work-life Balance According to a survey undertaken by Mavenlink, 62% of workers feel work/life balance is most important for a company culture that fosters success. What does this mean exactly? Here are a few things that can ensure a positive work-life balance: Flexibility to work from home Shorter commutes to work Mandatory vacation days Paid leaves Recognition A common factor for all employees is recognition of the contribution they make to the company. There are many ways you can do this, for example: Annual reviews Appraisals Acknowledgment of achievements All of these things would allow employees to spend more time in personal pursuits or with family. The result would be an improvement in the quality of life. How Employee Engagement Differs From Job Satisfaction Fact: 67% of job seekers focus on the diversity highlighted in any job posting. An employee can be satisfied at work without feeling engaged because engagement is much more than being well paid and able to clock off at a reasonable time. Such factors just lead to job satisfaction, which is enough to retain most employees more often than not. However, only focusing on job satisfaction is not enough to ensure productivity. Whereas focusing on employee engagement will promote increased productivity. If any employee is engaged, they will be deeply involved and invested in their work. However, achieving engagement requires something more than what’s needed to drive satisfaction. Although, employee satisfaction is a good foundation on which to grow employee engagement and one in which it can thrive. If you can genuinely engage your employees, you can expect higher staff retention, customer satisfaction, productivity, quality, and innovation. Engaged employees also require less training time, have fewer accidents, and need to take less time off because of illness. Image source Conclusion If you want to take your company to the next level, exploring how you can improve employee engagement is critical. Invest in engagement, and it’ll go a long way toward strengthening your company’s foundation. At the end of the day, it also means you’ll have a happier workforce which equals a healthier bottom line. Author Bio: Maria Mladenovska is a content manager at ThriveMyWay.com - a one-stop resource for learning how to make money online on your own terms. She's an advocate of living life with passion, authenticity, and purpose. Maria believes in seizing every opportunity because nothing is impossible when you believe in yourself! You can connect with her on LinkedIn or Twitter.
7 Simple HR Additions to Improve Employee Experience
7 Simple HR Additions to Improve Employee Experience
HR is where you win and lose employee loyalty and engagement. People want to work for organizations that take their experience seriously and respond to their needs as employees. HR has grown in importance over the course of the COVID-19 pandemic and will continue to play an important role in company growth moving forward. To leverage all a human resources department has to offer, below are 7 simple HR additions you can make that will improve employee experience today. 1. Easy Payment By this point, most companies are already using easy payment methods like direct debit to make sure employees are paid on time and with little to no hassle. You should be able to deposit your employees' pay directly to their bank accounts without any intermediaries and associated fees. Companies that are still handing out physical cheques are way behind the times, and you are obligating your employee to make a special trip to the bank to cash it. Direct debit is also nice because it can be set up to happen automatically, which means neither payroll nor the employee has to worry about it. 2. Make Use of Journey Mapping An employee journey map depicts the numerous stages that an employee goes through during their employment with a company. It allows you to identify pain points and important moments when employee input and action are required to bridge the gap between the existing and intended states. In short, a journey map allows companies and employees to manage career trajectories in ways that make sense for both parties. Employee journey maps that work the best always start with clearly defined outcomes and strong communication and joint planning with the company. Even if you do annual employee engagement surveys, each employee is at a different stage in their career, and it's tough to know how personal experiences affect key employee experience outcomes such as engagement and motivation. Set up a journey map on the employee's first day and maintain it throughout the tenure of their employment. This way, there will always be something to work towards 3. Standardized Onboarding Many businesses lack a new employee orientation programme, let alone a good standardized onboarding experience, despite the fact that it is vital to employee success. According to the Harvard Business Review, 33% of new hires look for a new job during their first six months of employment, which can be attributed in part to the quality of the onboarding experience. The answer to this problem is to create a measurable programme with defined objectives that are tailored to specific employees. Your sales reps should have a different onboarding experience than customer service reps while still maintaining a degree of standardization focused on providing an introduction to company culture, key people, etcetera To learn even more about improving the employee experience and increasing your competitive advantage while providing a fast return on investment, download our ebook now. Download now 4. Actually, Use Employee Feedback Many companies use employee engagement and feedback surveys to figure out where their employees are at, but not all of them act on the information. At the end of the day, a lot of these procedures are just lip service. Employees may experience a loss of trust as a result of this. Employees are more inclined to express their thoughts and interact if they believe they are being heard, but they may refrain from providing feedback if they believe they will not be heard. Following a survey, employees should be informed about the action plan being developed, and a person, or perhaps even committee, assigned to implementing the changes. 5. Take Benefits Surveys Many employees would prefer additional perks to a raise, demonstrating the importance of delivering relevant employee benefits in your talent retention and recruiting efforts. Employee benefit surveys can help you figure out which benefits your employees value the most. They seek to understand the value placed on certain perks, how they compare to those offered by other employers, and any future benefits that employees would want to see. PTO, health insurance, parental leave, retirement, stock options, free lunches, and other benefits are examples. These simple conversations could mean the difference between losing and retaining a high performer. 6. Use Stay Interviews Exit interviews are beneficial, but they do not help you retain an employee who is ready to depart. Stay interviews are one-on-one meetings between a manager and an employee that allow businesses to understand what matters to their employees and anticipate retention concerns. They should be an open forum for employees to express themselves and gain insight into their experiences. The goal is to uncover their reasons for sticking with the company and then working toward goals that keep them motivated by analyzing what works and what doesn't. This method also improves internal talent pipelines and provides valuable insight into areas where the organization can improve. 7. Don't Forget About Manager Training Personal relationships, particularly those between employees and their supervisors, are one of the most important aspects of employee experience. When managers don't know how to encourage or interact with their employees, employees feel less connected to the company and its objectives, which is not only bad for productivity but could lead to the employee looking for another job. Managers should be instructed in essential skills such as time management, diplomacy, delegation, goal setting, and delivering feedback and praise. Conclusion Improving employee experience starts in your human resources department. This is where employees are first introduced to company culture, it is where employee experience is monitored, managed, and fostered, and HR professionals exert an outsized influence on how an employee perceives his or her employer. Building a great HR team and processes takes some groundwork, but once it is up and running, you should have a finely tuned employee satisfaction-generating machine that is attentive to employee needs and goes out of its way to ensure employee retention. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Building Resilience at the Workplace - Tips for Leaders
Building Resilience at the Workplace - Tips for Leaders
If you look at any successful businessman, whether a space entrepreneur or a stationery seller, you’ll likely discover that they have a resilient personality. Resilience plays a pivotal role in any leader’s career path. In this day and age, a lot of organizations value proactive employers. Every business is built around the idea of knowing and preparing for the future. When coronavirus hit us all, the world found itself in an unpredictable predicament. Employees and executives were searching for answers everywhere. Fortunately, even in a scary pandemic, there are things that leaders can do to move their organization in the right direction. The ever-shifting corporate landscape is tied to resilience at work - it helps leaders make better decisions that will steer an organization in the right direction. Resilience is a personality trait and skill that is crucial for a leader to develop, so how can you, as a leader, become more resilient in the workplace? First things first, let’s look at some popular misconceptions. Myths to dispel The truth is that there are many myths in the building resilience book, and it’s important to dispel these before we continue. A major fallacy exists in the way that people perceive resilience. Although it is indeed a trait, it is more useful to think of it as a skill. If you’re thinking that you can only be born with resilience, meaning that it’s not able to be acquired by anybody, this is the core of the fallacy. Like any other skill, you can flex your resilience training muscles over time to become stronger and a better leader. People also misinterpret resilience as overconfidence or arrogance. While it is true that resilient leaders seem self-reliant, tough, and unaffected by anxiety, what you see isn’t always what is true. Every individual, even the most resilient leader, needs help and learns from their mistakes. While there is no one size that fits all way of becoming more resilient, there are key things that you can do. Building resilience training spans five unique areas: physical aspects, professionalism, social aspects, psychology, and finance. As a leader, when you’re building resilience at work, you need to address each area. 1. Professionalism Let’s kick off the first of our five resilience factors by focusing on who a leader really is. In the workplace, building resilience in adults needs to start at the top and trickle its way down. Leaders are employees who need to take an active part in pursuing new opportunities for their company. There needs to be a certain level of innovation so that you can see an idea through to execution. Leaders ought to be adding attention to their surroundings, including what their employers are saying and doing, in order to grow their organization. As a leader, it’s imperative that you monitor both your teammates and also your own performance. You can give constructive feedback and receive it. By doing this, you will be able to collaborate effectively whilst also keeping boundaries in place to promote a healthy work-life balance. To learn even more about improving the employee experience and increasing your competitive advantage while providing a fast return on investment, download our ebook now. Download now 2. Physical resilience This time, many more people are working from home. This creates a lot of temptations that are unhelpful in the workplace, so it is important to emphasize the need for physical resilience. As a leader, adopt new habits and encourage your co-workers to adopt them too. Things such as regular exercise, meditation, breathing exercises, and a healthy diet are both great to adopt and fun to discuss with fellow employees. While, of course, you as a leader don’t want to overstep anyone’s boundaries, there is no harm in encouraging others to make better choices. Leaders can make an effort to reward employees that participate in better habits and personal development. As an example, you could provide employees with workout apps classes to help physical well-being and mental health. Those that participate could be rewarded within the organization. Any employee needs to feel like they have a comfortable work environment to operate in. People need to have boundaries that will allow them to shift focus from their work to their personal life with ease. 3. Psychological factors Recent times have been hard for the world of resilience psychology with the COVID-19 pandemic, but not all hope is lost. Try building resilience activities that focus on managing stress and anxiety. Employees need to be able to stay on top of things and manage their mental health. Check-in with your team and ask each member where they are investing their energy. People like to feel cared about and listened to, so exercise active listening skills within the workplace and your team. Every employee needs boundaries, and you as a leader can encourage employees to better their mental health, offering incentives much as we discussed above. 4. Social aspects Although the recent Coronavirus pandemic has encouraged us to socially distance, there are ways that leaders can engage with employees and have meaningful social interactions. You and your team members needn’t feel alone! Build up social resilience in yourself and others. There are numerous things that you can do as a leader. Why not schedule lunch meetings or hangouts during the day? Some companies like to replicate ordinary aspects of corporate life via meeting services such as Zoom, for instance, scheduling in “Weekly Water Cooler” chats. Showing an interest in individuals and reminding them that they are much more than simple employees, will help everyone feel more motivated to work and perform. 5. Finance Unfortunately, numerous employees have had to take on shorter work hours with cuts to their salaries. A lot of people have even been furloughed for months at a time, with no clear indication that their job will remain in the future. It has been a time of great uncertainty for all employees, but leaders need to be resilient. Companies need to help all of their staff by offering financial and budgeting resources that will assist them during their current hardships. You, as a leader, need to develop a tougher skin and do some clever calculations to ensure that your company’s finances won’t plummet during a time where many businesses are crumbling. One of the best things to do in building resilience is to think outside the box and come up with ideas for new revenue streams within your company. Are there opportunities that the coronavirus pandemic is, in fact, creating for your business? Perhaps there are gaps in the market that you can now fill? By exercising your creative problem-solving skills, you could save your job and other people’s. Resilience is key to success We hope to have demonstrated that you as a leader can grow stronger than ever before, even in spite of global hardships. The workplace is the perfect environment to build character and become the leader you’ve always wanted to be. Take note of any aspect of resilience theory that we’ve discussed, and try to apply these simple ideas today. What do you do to build resilience in the workplace? Do you watch videos? Do you have a go at building resilience worksheets? We’d love to hear what you’ve tried so far and how it’s gone. Tell us about your experiences in the comments section below. Author Bio: Emily Moore is an English programming teacher with a passion for space and blogging. She believes that current exploration should be focused on preserving our planet’s resources. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges.
What Are Some Appreciation Award Examples?
What Are Some Appreciation Award Examples?
You might begin by giving each team member personalized presents. Or if you don't have an idea for personalized gifts, you can give employees certificates or gift cards. You can also give mugs with each employee's name or photo, or some kind of merit award with their name on it. If you want something original, you can order a short poem from the essay writing website about each employee. Here are some more ideas to think about: Clothing with the company logo design; Bags with the company logo; Fun items to complement the workplace; Sweets; These were ideas for raising the team and corporate spirit. And what can you give an employee when there is a really good reason or a special day? Improving employee experience doesn'tneed to be difficult - or expensive! Learn how What are unforgettable appreciation gifts for employees? When you want to show your team members how much you appreciate their efforts, you'll want to choose gifts that are appropriate. Generic business presents are OK, but personalized corporategifts are preferable. Get to know the team member you want to give a present to and learn what they like. Then, based on their preferences, you may select an appreciation present that they will like. This may be a wine box, a gift card to their favorite merchant, or even personalized company stuff. Employee presents might be useful at work or at home for your employees. Something to keep their workplace organized, for example, or a technology gadget to boost their efficiency. The goal is to come up with something unique, practical, and appealing to your team. And, of course, that expresses gratitude for all of your efforts. Here's a list of 5 ideas for employee appreciation presents that you can give. Basket of Gourmet Foods. Choose from a wide range of delicious gift baskets based on the preferences and interests of the employee you're gifting it to. Cookies, dried fruits, sweets, chocolate bars, cheeses, non-alcoholic drinks, wine, and other gourmet delights are included in some of the baskets. Spa Relaxing Gift. Your staff will be grateful that you purchased a gift of relaxation for them. Bath foam, body sponge, bath bomb, aroma wax candle, scented sea salt for the bath, and mini matches are included in this spa day box set. After a long day at the office, it's the ideal way to spend the evening or weekend. Box for culinary masterpieces. Perhaps you work as a restaurant manager or know someone who enjoys cooking at home. The culinary box can contain organic extra virgin olive oil, sauces, garlic rosemary sea salt, Italian blend herbs, mustard, a book of recipes, a set of culinary accessories, professional apron. Vase with Small Bouquet. There are many different flowers to choose from, so find out which one they prefer. You can send a simple bouquet or decorate the office with a variety of stunning plants and bright flowers. Gift card. Perhaps you're stumped as to what to get your favorite staff as a present. Allow them to choose whatever they want with this employee appreciation gift idea. There are also eCards that employees can take and spend immediately, without going anywhere. Conclusion It doesn't matter if you run a big company or a small one; showing your employees that you care is essential. These employee appreciation ideas are just a few of the many options available to you. Employee appreciation should not be limited to one day a year, but rather should be integrated into your company's culture and organizational structure. Author Bio: Helen Wilson is a professional content writer. Her main spheres of specialization are Productivity and HR. She also studies topics about psychology and health.
It’s Not Just a Buzzword: How to Build a Strategic Company Culture
It’s Not Just a Buzzword: How to Build a Strategic Company Culture
Do you know the phrase “Culture eats strategy for breakfast”? If you’re in the HR world, chances are that it’s been quoted to you at least once - and it didn’t come out of nowhere. Regardless of how many plans you make or how much strategizing you do, your company culture can change everything about your organization. It will set the tone of your business above and beyond any strategic plan you try to implement. We talked to the VP of Human Resources at Tailor Brands, Yael Sapir-Zehavi, who shared a few tips on how she built a strong company culture at Tailor Brands - and how you can do the same. Let’s dive in! Establish Values to Live By Your company values are the foundation of your culture. Full stop. A clear set of values will help your employees understand what you stand for, and how they fit into that big picture in their day to day. “This is where the top-down aspects of creating company culture come into play,” said Sapir-Zehavi. “Our values aren’t what we want to be - they’re not a compass - but the way we do things. It was really important for us to have multiple examples so that we could easily share our culture with new hires. With clearly defined values, we have the ability to say, ‘This is how we do things at Tailor Brands, this is our DNA.’” At Tailor Brands, she went on to say, all of the values are really about making room for the people who work there: Start with trust (autonomy) Try, fail, repeat Make something beautiful Powered by results Once you establish your own values, they need to infuse everything you do within your organization from the bottom up - starting with the language that you use. Implement a Clear Company Language It may sound a bit obvious, but what differentiates humans from animals is the fact that we can speak with one another - and the language you use will define the reality of your company. That’s because language is the ability to put symbols on words and to communicate through those symbols. Both you and your team members can use the word “autonomy”, for example, and the fact that you both know what it is allows you to be able to expand on the idea. “If you have an organizational language that’s easy for you to use, then you’ll be able to implement the organizational culture that you want to promote. For example, while we do have a hierarchical structure [at Tailor Brands], our culture isn’t hierarchical at all. You’ll rarely find someone using the word ‘employees’ - we’re all ‘team members’ here, and everyone is an equal part of the team,” said Yael. “That’s one of the reasons establishing our values was an important part of building our culture,” she continued. “In meetings, it’s normal to hear things like ‘okay, try, fail, repeat; worse comes to worst, we won’t use it’ or, ‘You know what? Start with trust, go ahead and let’s see how it goes.’ We bring our values into our day-to-day conversation, our everyday language.” Creating this shared language ultimately helps foster the kind of environment you want to promote within your company. Walk the Talk ...but actually. Everyone says the same thing, that it’s super important to put your words (or values) into action, but what does that look like in practice? Yael addressed a few ways to walk the talk in three key areas: Your office design, the structure of your business, and the degree to which you let your team make their own choices. Let your office reflect your culture How you build and design your office is a great way to infuse the culture that you want to implement. “Our CEO has a desk in the open space, right next to our team,” Sapir-Zehavi emphasized. “He doesn’t have a big office with his door closed, and neither does HR, Finance, any of the upper management; all of the management sits within the larger team.” This is another way to reinforce the non-hierarchical culture at Tailor Brands. And, for companies that are still working over Zoom, office structure is especially important. “We believe that one of the things that help people have conversations via Zoom is the fact that everyone is equal. If you’re not at the office and you’re on a call with six people who are all sitting together in a room, you’re missing the small nuances of conversation. If someone tells a joke, the people in the room laugh, and you didn’t hear it - you’ll feel like an outsider. “ These seemingly small things can create such a big impact on the sense of an employee’s belonging in your company - which translates into how engaged they are. So what are some possible solutions? “We make sure that if we have big conversations over Zoom, no more than two or three people are in the same room so that people who are working from home don’t feel like outsiders. We’ll never have five people together in a meeting with one person on the outside if we can avoid it.” Yael went on to say that, as Tailor Brands is expanding and looking for a new office that can accommodate the growing team, it’s important to them to find a solution that supports a hybrid workspace. “We want to keep the open space concept, but we do need to consider a space that includes a lot of little ‘breakout’ rooms that will let people join larger Zoom conversations - without making those who are joining from home feel excluded.” Create an organizational structure that supports your values The structural way in which your team works is just as important to building the type of culture you want. For example, if you want employees to understand your KPIs, to know what they’re trying to accomplish, and that what they do has an impact on the company’s overall end goals, you have to have an organizational structure that allows them to do that. “We work in pods - small autonomous groups that mirror a business unit - on an aspect of the product, with everything you need in order to reach your goal. Pods make it easy to obtain an internal locus of control and create a sense of responsibility in each team member, making everyone feel like they’re essential to the team,” said Yael. Whether you work in pods or sprints, encourage Summer Fridays or a three-day work week, make sure that the organizational structure you implement reflects your values in some way. This could also include things like: Establishing clear KPIs for each team member at the beginning of every project Have regular team meetings in which you review and analyze results, both at the company level and the team level Quarterly presentations from each Team Lead Monthly offsites for strategic planning And, last but not least: Give your employees freedom of choice Once you have the foundation of what you believe in as a company, reflect it in any way you can! If making your employees feel seen is a priority for you, don’t make decisions for your team that they can make for themselves. This doesn’t have to (only) apply to important company decisions; for example, if you offer meal cards, why not let your team decide individually if they want to use Uber-Eats or DoorDash (or whichever meal cards are popular in your area)? Giving your employees the freedom to choose will empower them to make decisions in other areas, make them feel seen by your company, and give them the feeling that they have a seat at the table. Start Creating the Culture You Believe in Building a company culture isn’t a lofty goal; it’s a sensible process that’s not just top-down or bottom-up, but an integrative approach. So, start by defining what your values are and being explicit about them. Don’t just use them as a guide, but as a blueprint for how you do things in your company. “When you clarify what your values are, it helps people understand the rules of the game,” Sapir-Zehavi emphasized. Then, make sure those rules are consistent! Use language that helps people internalize these values, build an organizational culture that lets the team express themselves within it, and design your office as a place where you can share these values and evoke them. Follow these steps, and you’ll be able to set the tone for your company that both employees and management will connect to. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time! You can connect with her on LinkedIn or Twitter.
7 Ways to Create a Positive and Safe Work Environment
7 Ways to Create a Positive and Safe Work Environment
It is a basic human need to be in a healthy, safe, and comfortable environment. People spend a decent amount of their time at work, sometimes more than they spend at their own homes, so having a workplace that is positive and safe is important to keep employees healthy, engaged, and productive. This is not only good for your employees, but it’s also good for your company. Unhappy employees cost U.S. companies an estimated $550 billion annually. Here are some ways you can create a better workplace atmosphere. 1. Provide proper onboarding and training Not providing new hires with a proper onboarding experience can have an immediate effect on their morale, confidence, productivity, and the way they view your business. First impressions are important when meeting new people, and they are just as important for new employees when entering a workplace. Here are some strategies you can use to improve the onboarding process. Make sure your new hires are properly introduced to their team and to the company's culture. Provide them with ongoing, individualized training with adequate time to learn and practice their skills. Set expectations and goals specifically for your new hire’s role, with clearly defined success metrics and milestones, and communicate with them about opportunities for growth. Make sure their workspace and technology is functioning, clean, and ready for them to get started. If you are onboarding for a remote team, these onboarding tips can help make the process run smoothly. 2. Be committed as a leader As a leader, you set the tone for the workplace. People want to be proud of not only where they work but also who they work for. Being committed to your team and to their personal and professional development can have a huge effect on your team's wellbeing, increasing productivity and reducing employee turnover. To learn even more about improving the employee experience and increasing your competitive advantage while providing a fast return on investment, download our ebook now. Download now 3. Develop a safe environment Working in an unsafe environment can have a huge impact on employees' mental and physical wellbeing. It can cause them to have increased levels of stress inside and outside of work, lowered productivity and engagement, increased chances of workplace errors or accidents, and increased absenteeism and turnover. Here are some signs and behaviors that may be present in an unsafe work environment. Sexual Harassment Sexual harassment can take the form of repeatedly asking for dates after the person has said no, sexually explicit talk, unwanted physical touch, aggressive staring or leering, and even requests for sexual favors. This study found that up to 38% of women experience sexual harassment in the workplace. Make sure you keep up with sexual harassment training requirements based on your state to help prevent and deal with these situations as they arise. Racial Harassment Racial harassment may be difficult to identify in the workplace. It can take the form of mocking a fellow team member's accent, using racial slurs or generalizations and telling derogatory jokes. If someone on your team is experiencing this type of treatment, they may be hesitant to bring it up for fear of it affecting their reputation, job security, or even their personal safety. Incorporating an anonymous system for whistleblowing can be a useful tool for your team to bring up concerns so these issues can be dealt with immediately to prevent legal repercussions. Sexual Orientation or Gender Identity Harassment Sexual orientation or gender identity harassment involves offensive, derogatory, or demeaning comments based on a team member’s sexual orientation or gender identity, including a team member’s transgender status. Team members refusing to use the correct pronouns for their fellow team members or using a name that was assigned at birth and they no longer use are included as harassment and should not be tolerated. Personal Harassment Personal harassment is a type of harassment that is not part of a protected class, like gender, religion, or race. It is a type of bullying that can most likely be found in toxic work environments. Here are some ways it can be presented: Verbal harassment includes gossip, mockery, offensive jokes, or insults. Intimidation tactics in the form of threats, invasion of privacy, social exclusion, and spying. Work-related practices like giving wrongful blame, sabotaging or interfering with projects, or stealing and taking credit for ideas. Rationalizing or defending bullying, making excuses for acting inappropriately, and blaming the victim for being mistreated. Personal harassment is often psychological or verbal and not physical, making it harder for others to notice or to act. It is important to listen to team members bringing up concerns on how they or a fellow team member are being treated and to learn tips on how to manage and resolve conflict in the workplace. Disability harassment is when a team member is treated poorly or unfairly in the workplace due to a physical or mental disability. This can include team members using slurs, making inappropriate comments or jokes, and excluding them from work-related functions. In a study by the EEOC, 32.2% of workplace discrimination cases filed in 2018 were for disability harassment, which is only a tenth of a percent behind sexual harassment cases. 4. Hold everyone accountable It is important that your team knows what is expected of them with their performance and behavior. Without clearly set boundaries and objectives, you can’t expect them to give the results you need. Newly hired employees should be given a grace period, but after that time ends, they should be held fully accountable for their performance. Your team should all be treated as equals and given an equal amount of work. If you notice an employee not meeting expectations in their competency or behavior, try not to shift their workload onto a better-performing employee. This can put your top performers at an increased risk of burnout, while the underperforming employees’ growth will remain stagnant. 5. Let everyone have a voice Checking in with your team regularly is important to gather feedback and see where things might need some tweaking in your company. Both one-on-one and group meetings can be useful tools in keeping communication going. Act on the feedback you get and keep your team involved in the process, and when an idea is utilized let the whole team know who came up with the idea. When members of your team have ideas that are not utilized, open up a conversation with the team member and let them know that you value their input and walk them through why their idea was not chosen, but still encourage them to share their ideas next time. 6. Trust your team As a leader, your leadership style greatly affects your workplace environment. Leaders who micromanage create a hostile, unsafe work environment that lowers morale, increases stress, reduces productivity, and leads to poor employee retention. As a leader, you should provide support and guidance, and create a healthy space for your team to freely think act, and perform their best without fear of their actions being perceived as the wrong move. Your team was chosen for a reason, so let them show you what they are capable of and offer guidance when it is truly needed. Your team works hard. It is important to show your appreciation and say thank you for a job well done in a fair and equal way by avoiding these mistakes when recognizing your team. This will help keep your team motivated and productive, boost their morale, and provide them with a sense of security. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
5 Tips for Keeping Employees Engaged in the Lead up to the Festive Season
5 Tips for Keeping Employees Engaged in the Lead up to the Festive Season
The holiday season is almost upon us. This is the time of year when employees' minds are elsewhere and they lose motivation. After a long year of hard work, people are eager to take a break and spend quality time with family and friends. However, having unmotivated employees is not beneficial for the business, and as a manager, it is important to consider the best interests of not only your employees but also the company. Luckily, there are plenty of ways in which you can support and encourage your employees during the lead-up to the festive season. Below are ways that you can do to engage your employees during this season: 1. Encourage Employees to Take Time Off This tip seems counterintuitive because you want employees to continue working despite the distractions that the holiday season provides. However, working harder doesn’t equate to better performance. In fact, putting in more work than necessary results in employee burnout. Oftentimes a decrease in productivity is caused by fatigue. Therefore, instead of pushing employees to keep going over the festive period, encourage them to take a well-deserved break. Many employees feel as though management won’t support them if they submit a leave request form, so push through instead of asking for it. However, taking leave is incredibly beneficial for employees, and therefore the business as well. It is important to encourage a healthy work-life balance and to show employees they are valued as humans and not just as a number. At the same time, as a manager, it is essential that holiday leave is managed correctly. Ensure that all leave is submitted by a certain date and that the business can still function efficiently whilst people are off. 2. Acknowledge What Was Accomplished Over the Past Year Whilst people work to earn money, many people also find pleasure in their jobs and get satisfaction out of doing it well. As a result of this, employees want to feel valued and appreciated for their efforts. One of the best ways to do this is by acknowledging their accomplishments over the past year. There are multiple ways to show your appreciation to employees. One of them is by giving monetary rewards or bonuses to employees that have exceeded their goals. However, you don't have to reward employees with cash just to show your appreciation. Other options include a team dinner, team retreats, and verbally congratulating employees on what they have achieved. By verbally telling each of your employees how much you appreciate the work they put out and showing how much it impacted the bottom line, you increase employee engagement and morale in the company. According to a Great Place to Work Institute survey, 37% of employees consider recognition as one of the "most important drivers of great work." Since employees have proof that their work matters, you also inspire them to produce better work moving forward, knowing that it serves a purpose in the organization. As a result, this promotes a work culture of purpose-driven employees who take pride in the work they do in your organization. This kind of work environment also helps improve employee retention rates because nobody is willing to part from a company that acknowledges the value they provide. 3. Arrange Fun Activities or Parties While business is mostly about the bottom line, you should also allow time for fun and games. Arranging parties and activities leading up to the holiday break allows you to break the invisible barriers that exist between teams and departments in your organization. Employees within the same department stick together, which is understandable to a degree. However, engaging employees in your entire company to socialize together regardless of which teams they belong to should help create a festive atmosphere during the holidays and moving forward. Activities and parties also build camaraderie among employees which ultimately leads to higher levels of motivation. Events can range from something simple such as a team dinner to bigger events like parties. Themed parties are a great way to incorporate the festive spirit and allow employees to relax and enjoy themselves. Regardless of the type of event, it is also a good idea to include games and activities. Secret Santa, quizzes, and presentations are all good options. 4. Start Planning for the Year Ahead Although focusing on the holidays and having fun helps with motivation, it is also good practice to remind your employees that work will resume in the New Year. Interestingly, planning for the year ahead is a great source of motivation for your team. Planning is not always reserved for the end of the year; in most businesses management works on quarterly reviews and plans to go over how the past three months have been and what the focus is for the coming months. This allows businesses to assess what has been successful and what needs to be adjusted. Quarterly plans are even more important as the year comes to a close as businesses will want to hit the ground running in January. Planning can also be used as a tool to help with employee motivation by allowing employees to get involved and share their thoughts on what they believe would be beneficial in the coming year. Knowing there are goals and a plan in place for after the holidays often improves motivation because employees know there will be a new challenge after their time off. The end of the year is also a good time to consider employee development. Spend time chatting to your team to find out what drives them and how you can support them moving forward. By finding out their career goals and objectives, you can offer them developmental programs such as special projects, one-on-one coaching and mentoring, and other activities that will help unlock their potential of becoming future leaders in your organization. 5. Offer Stress-Free Services and Programs at Work Let’s face it: all this preparation for fun activities is just as taxing even if it’s done in the spirit of the holidays. The simple truth is that although the festive season is fun, it can also be exhausting. Many people find the holiday season incredibly stressful, and some employees may not feel refreshed even after some time off. To counter this, extra steps can be taken to provide employees with resources to help them deal with stress in productive ways. Some examples could include sharing wellness tips or doing breathing exercises in team meetings. Finally, you can offer corporate health programs to people in your company looking to get in better physical and mental health. These programs will invite fitness instructors and meditation specialists over to hold regular sessions after work for employees interested in getting to better shape. Conclusion The chaotic winter months can make people lose sight of your company goals to help you finish the year strong. And you definitely can’t achieve this if you don’t get your employees involved and motivated to do the remaining work at hand. However, just as important as producing work during the festive season, it is crucial to make your employees feel valued and appreciated in your organization. Therefore, instead of finding more ways to get them to hand over more deliverables at the end of the year, the tips above allow you to give them the credit they deserve after doing an excellent job for your company. Therefore, by following the ways to keep employees engaged and motivated during the holidays, you can boost employee morale and promote a stronger culture, both of which are important to business success. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Should Future HR Managers Rely Only on Technology?
Should Future HR Managers Rely Only on Technology?
HR is becoming more complex all the time. For a start, it’s more hybrid, with gig employees making up a larger percentage of the workforce. In the near future, demand for gig workers is expected to rise from 77% to 94% for support services, and 63% to 94% for corporate staff. It doesn’t help that “job for life” is no longer part of the lexicon, so there is also a lot more movement into, out of, and within the enterprise. Today’s employees are looking for new challenges, positive corporate culture, and opportunities to advance their professional horizons and discover their personal talents and capabilities, and you need to meet these expectations if you hope to retain them. Close to three-quarters of workers are more likely to remain at a company that offers skill-building opportunities. On top of all that, the impact of the pandemic, plus the existing drive towards digital transformation, has made change management more pressing, more challenging, and more frequent, further complicating the picture. HR managers today need to gather employees’ data so as to keep track of all the capabilities of each individual, in order to know how best to support them, what to offer them, and how to put those skills to best use. But at the same time, you need to keep track of the makeup of your teams and the organization as a larger whole, so you can respond to changes in your industry and be ready to mitigate risks and seize opportunities. It’s not really possible to handle this without the help of new technology, but is tech all you need? Manual Performance Reviews Are No Longer Sufficient Performance reviews are crucial for encouraging employees and enabling employee growth. Ideally, they should be ongoing, constantly updating a representation of each employee’s strengths and weaknesses, but that’s a high bar to clear — unless you have tech to help you. Traditional performance reviews involve lots of emails and spreadsheets. You have to dog people to complete their forms, and it’s easy for information to get isolated. But HR platforms have user-friendly interfaces to make it easy for people to carry out continuous performance assessments without friction. That said, delivering the results of a performance review requires tact, sympathy, and compassion, capabilities that machines don’t possess. You need a living, breathing, and well-trained human who can convey the results in a way that the employee is able to hear and take in, so your employees get built up, not torn down. Mental Health and Employee Wellbeing Demand Tech and Human Synergy There’s no denying that a good HR manager has to be a people person, someone who can spot the employee who seems down, sluggish, or unmotivated. It takes a face-to-face conversation for an HR manager to check if an employee is waving or drowning. But remote work made that tough to achieve, and many organizations still haven’t returned to the office. Increased awareness around mental health challenges has raised the bar for managers to detect them and offer support, at just the same time as anxiety, bereavement, and long covid caused by the pandemic has raised the incidence of mental health issues. At this point, HR managers can’t do it alone. They need help from mental health apps, which can both provide regular support for those who need it, and identify those employees who need more than app-based guided meditations. Personalized Interactions At Scale Are a Step Beyond Human Capabilities It’s challenging for HR teams in a large enterprise to offer personalized training sessions and project opportunities, or suggest a new internal role, to the right employee at the right time. Many share these openings on a central forum and simply trust that employees will see them, but most notices go unseen. This is where artificial intelligence (AI) and machine learning (ML)-driven HR tools can help. They analyze employees and constantly update their assessment of individual skills and skills gaps, interests, and intra-team dynamics to create a multi-faceted understanding of each employee and push relevant opportunities in their direction. Some also use augmented reality (AR) or virtual reality (VR) to create immersive, personalized training experiences. While these tools are invaluable, an enterprise still needs the holistic opinion of a human HR manager, both as part of and to confirm the data that a talent management platform might draw on. Technology Fatigue is Real Both employees and HR managers risk experiencing tech fatigue. Overloading employees with tech tools intended to improve their working environment, wellbeing, and employee experience can often end up backfiring. Likewise, HR managers with too many tech platforms can easily miss the wood for the trees, and fail to notice serious issues developing within the workforce. However, HR managers who have too big a workload can face burnout, especially when many are managing hybrid teams and dealing with the ongoing fallout of the pandemic. The right way to use tech is to automate tedious HR tasks and lighten the burden on HR teams, so managers can spend more time on the human interactions and assessments that AI can’t (yet?) take over. Successful HR Management Is All About Balance Tech is a vital way to augment the abilities of your HR team and help them do their jobs more effectively, but like in every sphere of the world of work, HR teams need to use human and machine capabilities in a balanced way. By applying AI and ML to automate time-consuming tasks, streamline performance reviews, support employee mental health needs, and improve talent management, HR managers can improve HR processes across the board. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
How to Set Up Your Employee Intranet: 13 Steps to Follow
How to Set Up Your Employee Intranet: 13 Steps to Follow
An effective employee communication portal for your company is of timeless importance. Today, innovative technologies like the employee intranet empower employees to work more productively and make fewer mistakes. Still, it’s important to set up your employee intranet correctly. Keep reading for 13 steps to follow when setting up your employee intranet. 1. Plan for Change There are many available employee intranet software solutions. Planning will help you narrow down your choices and ensure that you don’t get overwhelmed. You could begin the process by asking why you’re deploying an employee intranet software. You might also consider what challenges the intranet will enable you to solve. Most importantly, however, you want to ask yourself what outcomes you expect from intranet deployment 2. Define a Purpose With this in mind, you can accomplish many goals with an employee intranet. For instance, it can help with: Business process automation Document management Employee social engagement Knowledge management Teamwork support No matter your desired outcome, it’s helpful to document your intentions clearly. This statement of goals will guide the features you seek during the intranet platform selection process. It’s well worth the extra effort to ensure that a company communication portal can support your various workflows. 3. Outline Must-Have Functions When considering an intranet software solution, think about your company’s internal networking strategy. For instance, what problems do you need to solve? You might want a solution that creates a functional workspace for employees who seldom meet face-to-face. Alternatively, you may want to create a company culture where employees are more engaged and informed. Ultimately, you must question whether various software solutions will provide the needed functionality. In most cases, however, you’ll want a customizable solution that’s easy to use. It’s also important to choose a solution that will integrate easily with your existing systems. Also, your chosen intranet platform should serve as a centralized information hub, communications platform, and collaboration tool. 4. List Nice-To-Have-Functions Now, you can start to look at the functions that might make work-life more convenient or enjoyable. In other words, consider the extras or special features that would prove nice but aren’t mission-critical. For example, it might be nice if your company intranet resembled a popular social media platform. This resemblance would encourage faster adoption. Alternatively, you may want to select an intranet platform that integrates with your existing tools. This kind of capability will make it easier for you to automate business processes. 5. Get Employee Feedback It’s employees who’ll use your company intranet. With this in mind, it’s important to find out their needs. By collecting employee feedback, you can also figure the overall structure needed for your company intranet. This information will also help you pinpoint optimal features and determine governance policies. For instance, you might need an intranet that supports employee collaboration. In that case, you’d talk to your teams about the features that they need to support their daily work. 6. Choose an Intranet Platform Now that you’ve fully assessed your wants and needs, you can start to look at software solutions. At this stage, you’ll need to assemble a team to research the market and identify potential intranet solutions. It’s essential to narrow down your choices to solutions that align with your wants and needs. Here, it’s important to remember your previous research as you review potential vendors. Today, nearly any company will benefit from a modern, social intranet. For this reason, many companies trust a solution like LIKE.TG to support their employee culture and experience. 7. Develop an Employee Intranet Policy Before launching an employee intranet software, it’s critical to establish a usage policy. For example, you may want to keep as many important documents as possible on your intranet. Relying on a mix of different software solutions wastes time. Likewise, hunting for information can prove frustrating. In this regard, it may help to review your existing communication challenges. An understanding of your challenges will help you to develop an effective intranet policy moving forward. 8. Establish Accountability It’s also important to designate an intranet manager. This individual will oversee your internal networking strategy. For example, they’ll manage content sharing and restrictions as it applies to your employee intranet. It’s also important to choose someone who’s responsible for publishing information and maintaining various parts of your intranet. This individual must also ensure that your intranet content stays up to date. 9. Prepare for Launch It’s also vital to plan how you’ll launch your employee intranet. For example, your company may have had an existing system in place. If so, you can use that system to establish baseline metrics. It will help you to develop new adoption and engagement goals for your new employee intranet. It’s also important to make sure top-level managers are on board with the employee intranet deployment. The acceptance of company change starts at the top and trickles down. With executive leaders on board, employee acceptance will follow. You may also consider holding special training sessions. During the sessions, you’ll teach frontline managers about the new employee intranet. With this new knowledge, they can easily promote the new intranet and answer employee questions. 10. Roll Out Your Intranet Rolling out an employee intranet will prove different for every company. Usually, however, large organizations require a more complex deployment. Also, a larger company will require more time for the deployment of a new employee intranet. However, all companies can benefit from testing a new employee intranet before full deployment. During this testing stage, you’ll also want to establish the roles and responsibilities of employees. For instance, some employees might handle training. Others might oversee governance and policies. Yet other employees might manage content creation and approval. These are the kinds of responsibilities you can solidify during your test rollout. 11. Establish Access Controls It’s critical to establish access controls as needed. For example, you’ll most likely need to restrict certain areas of your intranet or keep your information confidential. You may even want to establish controls where some sensitive information is viewable or searchable only by authorized personnel. It’s important to identify these kinds of security concerns quickly. You must address them immediately to ensure the security of your company information. 12. Show Employees Around It’s important that your staff understands everything that your employee intranet can do. They must also know how to use it. It helps to highlight the challenges that the new employee intranet will help you overcome. For instance, you may have selected a new intranet to give employees better access to your employee directory. Alternatively, you may have wanted to boost employee engagement by providing employees with the same features as a social media site. By choosing an employee intranet solution with this kind of capability, you can promote better real-time communication. You can also empower employees to experience more meaningful interactions and work more productively. 13. Promote the Employee Intranet By deploying a new employee intranet, you’re asking employees to learn a new software system. It’s important that they understand how they’ll benefit from it. It’s also important for them to understand how to use it. With this in mind, it’s essential to model the behavior you want to see from your employees. Also, it’s important for managers to check the new employee intranet regularly. Managers must make sure that they’re available to answer questions. They should also make themselves available to acknowledge feedback. Also, it’s important for managers to show employees that the new intranet is a good thing. For example, management should make use of the employee intranet to give employees praise. This kind of positive feedback will help to promote a faster uptake of the new employee intranet. Benefits of an Employee Intranet Hopefully, our tips will help you to create a modern employee intranet. More importantly, we want you to enjoy the full benefits of the new software. It takes time and effort to deploy a new employee intranet. Still, the extra work is well worth the effort. When done correctly, a contemporary employee intranet can promote information accuracy. It will also help to improve employee productivity. Most importantly, an up-to-date employee intranet can help to eliminate knowledge silos. It will enable your company to benefit from the full insights of your company’s collective knowledge. Things to Avoid Again, employee intranet deployment is different for every company. However, there are a few things that every company should make sure not to overlook. For example, every company should establish documented rules about how staff members are allowed to communicate using the employee intranet. It’s also important to provide training for employees who will use the new platform. They must understand how to navigate through the new system and use its features. Also, it’s vital to remember that an employee intranet contains important data. Today, any data requires security measures. Most companies secure their company intranet with logon credentials. However, in today’s environment, it’s vital to take security a step further. It’s good practice to secure your information with a firewall that protects your intranet from the outside world. It’s also important to encrypt data that lives on your company intranet. You should also backup your data regularly to prevent information loss. Boost Engagement With the Best Intranet on the Market Hopefully, our guide on setting up your employee intranet has given you valuable insights. By following our tips, you can make sure that your company gets the most out of an employee intranet deployment. If you’re looking for the best employee intranet software available, LIKE.TG can help. Our Workmates employee intranet software will give you a critical edge in promoting teamwork, boosting morale, and driving employee engagement. More importantly, it’s a modern, easy-to-use social intranet platform that really works. Don’t take our word for it. Request a free demo to learn more about how our employee intranet software can help you to boost employee engagement. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Employee Value Proposition (EVP): What It Is & Why Should You Invest in It
Employee Value Proposition (EVP): What It Is & Why Should You Invest in It
For years, businesses have been diligently catering to their customers' needs. Their USP, corporate ethos, mission statement, and branding are all carefully crafted to surpass the expectations of their client base. Business KPIs and strategies have always been focused on retaining customers and acquiring new ones. In terms of profit and ROI, this makes complete sense. And the happier those customers are, the more they will spend on your products and services. That is still the case today and it no doubts always will be. But a shift is happening in how employers handle the expectations of their staff. In roughly ten minutes you’ll be provided with some invaluable insights including what EVPs are, how to implement them, and how they can drive profits and save money. That's our Reader Value Proposition if you will. What Are EVPs? You might be thinking: this is nothing new. Surely Employee Value Propositions are just perks worded in business jargon, right? Well, it's a touch more complicated than that. Perks are across-the-board; one-size-fits-all benefits intended to keep employees happy. They’re basic rewards that generally don't change over time. EVPs are a cultural shift whereby you invest just as much in your employees as you do in your customers. It means you extend your ethos, mission statement, and KPIs towards retaining staff and maintaining their wellbeing. That means investing time and money. It means researching, planning, and reviewing. It means providing financial and non-financial benefits to attract and retain the best talent. After all, it's your staff who keep your customers happy and find you, new customers. If you want the best customers then you need the best staff. Why Do You Need EVPs? Today's top talent have a ton of offers and options. Organizations have long-term strategies for acquiring the best candidates, so prospects can afford to take their time and evaluate their choices. Remote working means that businesses can cast a global net to find the best talent for a role - but so also can prospects. Therefore, if you want the best, you face international competition. How to Implement EVPs Your EVP strategy should be unique to your industry, your organization, and to your employees. Consult your current and former staff - if they've moved to working remotely, then use the most secure video conferencing. When someone leaves your organization, ask them why. What were the push-and-pull factors in their decision? Employee surveys are an efficient method for gathering data. Ask questions such as: What do you like about working for the company? What do you dislike about working here? Which of your tasks do you find challenging or difficult? Which of your tasks do you find easy or repetitive? How long do you envisage working for the company? Can you see a clear line of progression within the company? Is there any training or development which would benefit you? Do you ever feel overworked or stressed? When and why? Is there anything more the company could do to ease your workload? Are you able to “switch off” when you're not working? Are you happy with the salary and financial rewards you get from the company? Do you feel stable in your position? Do you feel you get adequate time off work? Which of our current employee benefits do you most appreciate? Can you think of any other benefits that the company can consider? If you get any recurring responses then it's probably worth addressing the issue but you should get a contrasting range of responses. Your EVP strategy needs to be just as adaptable and diverse as your workforce. Examples of EVPs Many EVPs are specific to their industry, but let's look at some of the broader EVPs which can apply to most organizations. Financial EVPs As well as basic salary, you might have other incentives to reward your employees, namely: Performance-based bonuses Annual bonuses Sponsored vacations Pension plans Health insurance Paid time off Complimentary meals Free refreshments Discounts for company products Non-financial EVPs Although not financial incentives, many non-financial EVPs do still require investment and will need budgeting. They look like this: Team building exercises Stability and security Equality Flexitime Camaraderie Work/life balance Standardized comms Here, work/life balance and standardized comms are related. Standardizing your communications to a single channel or has numerous benefits. It means all your comms are in one place so messages don't get lost or forgotten. Lastly, it means that when the working day is done, your staff can shut down their comms channel. They can enjoy quality time without being interrupted by work messages. This reduces stress, aids quality of sleep, and improves diet - all of which will make your team more efficient and productive during work hours. Career-based EVPs For your most ambitious and driven employees, career-based EVPs will be key. They can include: Career development Technical training Improving and refining current skills Acquiring brand new skills Buddying and mentoring Management skills Travel opportunities Learning new languages Medical and mental health training Focussing on the last point on the list, it's a good idea to have an employee with mental health training in each department and remember to display their names where your staff can see them. If anyone has a problem, they’ll have a list of people they can talk to and can choose to talk to individuals they feel most comfortable with. Automation An EVP that doesn't comfortably fit in one category is digital transformation acceleration rpa. This means that repetitive and menial tasks can be automated. Your staff members are freed up to do work that is more meaningful, creative, and rewarding. Not to mention more profitable! Customize your EVPs Tailor your EVP strategy to different age groups, interests, ambitions, and requirements. Let your employees map out their own EVP journeys. Mapping your ideal customer is a well-known marketing technique. It can also be used for recruitment, so try mapping out your perfect employee and see the journey it takes you on. What kind of role would attract them? What benefits can you offer to make you stand out? How would you financially incentivize them? How can you help to further them and develop their career? What working environment would they enjoy? What are their long-term ambitions and goals? Would something as simple as a virtual phone number help them? On a Mission Your EVP plan is there to attract prospects - so tell them about it! The first thing to do is write your EVP ethos into a mission statement or promise. It might look something like this: "Joe's Shack started as a family business in 1978. We now employ more than 300 people but we still feel like a family. We believe that each employee is different and important. We will inspire you, motivate you, and expand your skillset. Tell us your dreams and ambitions and we will help you realize them. Join the Joe's Shack family." Sell your EVP plans in the same way you promote products. It should feel like a product in that it is something that people will want to buy into. Word of mouth is great for recruitment. If your staff is well looked after and happy, they’ll tell the world about it. Word will soon travel throughout your industry that you are a great employer. You can spread the word as well. Write about your EVP plan on your company website, socials, blogs, and video channels. Let your customers see how much you value your people. Added Value Businesses are always happy to invest in productivity-boosting technology like call recording software, or task management solutions. However, they tend to forget about employee satisfaction. It's just as important, and investing in welfare-boosting incentives is a surefire way to improve the employee experience. Customers like using companies that have happy employers. A strong EVP will boost sales and provide a great ROI. You won't have to spend as much time or money on your recruitment campaigns. People will come to you and ask for work instead of you having to go to them. Furthermore, if you can retain your staff, you save money on training new employees. Review and refine Times change and so do people. You innovate and adapt to meet customer expectations and you should do the same for your staff. The principles of EVP mean that your staff are more engaged and are happier to talk to you. They will share their ideas and not just about EVPs, but about business in general. They might suggest new techniques and technologies like workflow process software. Your EVP plan should be under constant review. Stay ahead of your competitors and keep your best talent. Long-term Links EVPs mean you will be better placed to retain your staff and it also helps maximize their potential while you work together. You can't always keep hold of an employee; an employee might want to work in a different industry, for example. They might emigrate. Or, they might even be dealing with external emotional factors such as a long-distance relationship. If things don't work out, they’ll hopefully come back and work for you once more. You see, some relationships are just too good to give up. Author Bio: Erik Bergman co-founded Catena Media and helped grow it to over 300 employees and a $200 million valuation before stepping away to start Great.com, an iGaming organization that donates 100% of its profits to environmental charities. In addition to running a successful online affiliate business, Erik also hosts the Becoming Great podcast, shares entrepreneurship tips with his more than 1 million social media followers, and contributes to sites like Entrepreneuer.com, Business Insider, Foundr, and Forbes.
How to Remove Distractions While Working Remotely
How to Remove Distractions While Working Remotely
Whether you’ve been working from home for years like I have managing Great.com or you’ve just started for the first time, it’s so important to establish boundaries between your home life and your work life when they intermingle so much. Doing so can help you stay productive, focused, and satisfied in both your personal and professional lives. One of the most effective ways to make boundaries is by reducing both personal and job-related distractions during your workday. Here are 10 ways to remove distractions while working remotely, create a good at-home work environment, and better manage your work-from-home productivity. 1. Create a Dedicated Workspace When you have space you can go to that’s just for work, you can better prevent home-related distractions from interfering with work, shift from your work mindset to your home mindset when the day is done, and set healthy boundaries for work-life-balance. Turn an extra bedroom into an office or office/guest room. Set up your desk and your computer and work equipment, decorate the room in a way that helps you feel like you’re at work and shut the door during work hours. If you don’t have an extra room you can transform, create barriers by hanging sheets to create fake walls or setting up a divider of bookshelves or partitions. 2. Know What Easily Distracts You Think about the factors that could interrupt your day while working at home: kids, a partner, roommates, TV, the internet, your phone, chores. Make sure any potential distraction is out of sight, out of mind while you work. Hang a “busy” sign on your closed office door, put your phone in the other room, and keep the TV off all day. Avoid potential distractions as much as you can to stay productive and use your time on the clock wisely. 3. Start the Day With Self-Care Going to the office every day meant following a getting-ready routine. Now that you’re working at home, stick with your typical routine as this can signal to your brain and body that it’s time for work. Then, use this time (or, at least some of it) to get ready for the day in ways you may not have been able to before. Start your day with some exercise, like a jog or yoga, to promote stress relief, focus, and positivity. You could also take your time making your morning coffee, tea, or breakfast, journaling, reading, meditating or doing any other activity that allows you to start on the right foot. 4. Block Media and Sites That Might Distract You When working from a computer, tablet, and/or smartphone, you have access to social media, online videos, streaming, games, and more. Consider installing a site blocker extension on your browser to block your access to specific sites, like Instagram, Facebook, Twitter, YouTube, and others that you may be tempted to open while working, for a period of time. That way you can’t act on that temptation and can better focus on your work. 5. Play Background Music Neither total silence nor background noise is good for avoiding distraction. Put on some headphones and play background music that’s great for enhancing productivity, helping with focus, and promoting positivity. Some genres include classical music, upbeat pop, lo-fi, and other instrumental music. Many sites, including YouTube and Spotify, have playlists dedicated to work-from-home background music. Just make sure your site blocker isn’t actively preventing your access to these sites. 6. Put Your Phone on “Do Not Disturb” If you need your phone on you, consider putting it on “Do Not Disturb.” This feature, typically found in your smartphone’s settings, blocks calls, texts, and other alerts from your phone unless it’s an emergency. You can customize which types of messages are blocked and which can come through. For example, you might block all notifications, texts, and calls from all numbers except household members, just in case they need to get ahold of you. 7. Schedule Breaks Throughout Your Workday Working straight through a shift rarely results in a fully productive day because you have natural ebbs and flows in your focus and engagement. In addition, studies show that employees feel guilty for taking breaks, including a full lunch break each day, instead of constantly working. But taking breaks throughout the day helps you get a few minutes of rest here and there and return to work refreshed each time. Schedule breaks throughout your day so that you force yourself away from your workspace and into an activity that allows you to recharge. Use a calendar app, like Google Calendar, iCal, or Outlook Calendar, to outline blocks of time that are dedicated for different tasks and work activities. Then, every few hours, schedule a break and take it. You can even try the Pomodoro Technique to break your work up into 25-minutes sprints of work and 5-minute breaks between them. This proven method can ensure you take much-needed rest during your workday and reduce the temptation to give in to distractions. 8. Save Household Chores for After Work One of the perks of working remotely is that you can handle household responsibilities practically any time. However, shifting back and forth between household chores and professional work can be jarring for your mind and body, which can reduce productivity in both activities. Save chores for when you clock out, just as you would when working at the office, to avoid ineffective multitasking. 9. Share Your Schedule With Others If your distractions come from others, like children, roommates, or colleagues, needing your attention, you can try sharing your schedule with them so everyone knows when you are and are not available to be with them. Consider putting a copy of your work schedule on the fridge, emailing a copy to your team, or posting updates on your remote work messaging app, like Slack or Microsoft Teams. 10. Know When To Give In to a Distraction As previously mentioned, your attention span and motivation naturally ebb and flow throughout the day. And sometimes, your mind and body are both in agreement that it’s time to stop for a break or for the day. Know what your mind’s and body’s signs are that you need to give in to distraction and shift your mindset. That way you can always put your best self forward when working instead of working less efficiently and effectively when your mind and/or body are tired. Distractions can negatively impact your productivity, effectiveness, and work-life balance, no matter the role or industry you’re in. That’s why it’s so important to understand what distractions you have to manage while working at home and employ strategies to reduce them and their impact on your work. Author Bio: Erik Bergman co-founded Catena Media and helped grow it to over 300 employees and a $200 million valuation before stepping away to start Great.com, an iGaming organization that donates 100% of its profits to environmental charities. In addition to running a successful online affiliate business, Erik also hosts the Becoming Great podcast, shares entrepreneurship tips with his more than 1 million social media followers, and contributes to sites like Entrepreneuer.com, Business Insider, Foundr, and Forbes.
10 Effective Ways to Help Your Employees Grow
10 Effective Ways to Help Your Employees Grow
One of the most frustrating parts of recruitment is employee retention. Keeping hold of talent requires constant hard work. If your employers don’t feel valued, or you’re not helping them grow professionally, they will look elsewhere. Luckily, there are plenty of things you can do to help make your employees feel valued while promoting progression. Through professional development, employees will get something out of working with you. According to Udemy, 42% of people rate professional growth as the most important factor when deciding where to work. When you’re putting your HR plans into place, you should incorporate some or all of the following employee growth strategies. Provide Professional Coaching Business leaders can nurture employee development by providing coaching and mentoring programs. Rather than bombarding staff with a constant stream of orders, they should work with employees to build a strong professional relationship. This works the same way as coaching does, and requires a management system based on effective education, direction, and communication. Although you should be taking on the principles of coaching within your management, this isn’t always attainable within small businesses. Therefore, you can outsource employee coaching to a company like Placement to help them achieve professional growth. Through Placement.com, your staff can access fully vetted work coaches who can support them in achieving their goals. You can offer this service as a benefit of employment to all new employees and avoid problems with hiring new employees. Offer Regular Feedback Carrying out monthly employee appraisals is important. However, why should an employee only get useful feedback once a month? The answer is simple - they shouldn’t. Instead, you should strive to offer regular feedback in real-time. Wakefield Research carried out a study and found that 90% of employees would benefit from having their shortcomings highlighted regularly. If you wait until the annual review to offer feedback, you aren’t offering enough time for your workforce to grow. As a business leader, you need to work with your HR team on a way to monitor employees and assess their strengths and weaknesses. Then, whether it’s you or a member of the management team, someone needs to relay the findings to employees. By doing this, you will find work improves and productivity remains high. Cross-Train Staff These days, with high amounts of work taking place online, there is a fine line between roles. Therefore, businesses should focus on teaching all areas of the business. For example, a project manager can put a plan into place, but they likely don’t have hands-on experience of front-line sales. Offering the opportunity to cross-train will help to create a working culture built on mutual appreciation and communication. One of the most obvious places to look for this divide is in restaurants. Historically, chefs belittle the work of the server and vice versa. The chef will view their work as more tiring and demanding, which it is physically. However, the server needs to deal with people all day while running around headless. In this instance, restaurants should cross-train their staff. When each side experiences the other, they immediately gain an understanding which helps the business run more effectively. To delve deeper into the major hurdles faced by HR professionals in this dynamic industry, check out 8 Major Challenges for HR in the Food and Beverage Industry. Conferencing and Networking Whether it’s online or calls for a business trip, you should send your staff to conferences. While they’re away, they will meet like-minded people that they can learn from. Further, they will learn from external sources and thought leaders and be able to bring back their knowledge to benefit your business. Plus, who doesn’t love to get paid to get away from the mundane? Recognize Achievements Making people feel important is a great asset for boosting employee retention rates. As a business, you can do this by celebrating achievements regularly with a staff recognition tool. When someone does well, and they are told so, they are more likely to be productive in the future. When you reward exceptional rewards, you need to set the bar. You can do this by introducing different levels of achievement, and throwing in a fantastic reward at the higher end. By doing this, you will create a culture based on working hard and reaping excellent rewards. If you keep the rewards exciting and celebrate achievements regularly, you will build up a loyal workforce. Further, you may find that other people hear about the way your company works. No credit card needed Less than 5 min to set up Soft Skill Development The world of work is built on skill. Soft skills refer to those related to personality traits that allow for success. Although you may not know they’re called soft skills, you will have heard of them. They include time management, communication, delegation, leadership, and many more. You need to begin recognizing these soft skills and providing sufficient training to enhance them. Doing this will help you boost productivity across the entire workforce. Soft skills are vital but they are often overlooked. You can have an employee who has been at the company for years, knows their job, and gets work done but isn’t cut out for management. Alternatively, you can have fantastic leadership qualities but not be the most efficient worker. However, these qualities would set them apart perfectly for the world of delegation. Productivity is imperative, but soft skills are what counts towards creating an amazing work atmosphere. Create Challenging Projects People love to be challenged because it demonstrates capability. Therefore, assign special projects to groups that call for teamwork. Throughout the process they will share skills, learn from each other, and show their abilities. If you attach rewards and feedback to the exercise, you’re onto a winner. Learning Management Systems A Learning Management System (LMS) does what it sounds like it should. They offer a scalable solution to businesses to provide and monitor employee growth. Through the LMS, you can create learning materials and track progress. Then, if you need to have evidence of staff training, you can generate reports. Streamlining the learning process using an LMS will save considerable amounts of time and revenue. Rather than hire numerous professionals, you can create materials for everything all in one place. Say goodbye to lengthy staff training sessions, and hello to efficient professional development Consistently Find Growth Opportunities The way the world works is changing all the time, and there will constantly be new and valid needs of the employee. As a successful business, you should keep up to date with HR trends. No business should create a professional and development strategy in the beginning and never update it. Employees are a business’s most important asset; therefore, they should be treated in high regard. Be Transparent No matter what you do, some employees will only be satisfied if they know that they’re working towards a promotion. Rather than dangling the carrot and never delivering, you should be 100% transparent on how much room for progression there is. That way, if an employee wants to stay, they know what they’re getting themselves into. Employee retention rates are one of the most difficult aspects of recruitment. To keep hold of your employees, you need to provide personal and professional development. You can do this by regular feedback, celebrating excellence, training staff, and allowing opportunities for networking. There are many more employee retention strategies than those listed above. However, if you take on the advice above, you are on to a great start. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time! HR Mistakes Impact Your Entire Organizaion Lear how to avoid the 12 most common mistakes with our free ebook Download Now hbspt.cta.load(549864, '728c69f5-dcbd-411d-845d-945a82deaa2e', {"useNewLoader":"true","region":"na1"}); if(checkPopupCookie("popupcookie-wm","close-wm-popup")) { setCookie('popupcookie-wm', 'close-wm-popup', "10"); }; $('#close-homepage-popup').click(function () { $('.homepage-popup').fadeOut() $('.homepage-mobile-overlay').fadeOut(); }); $('.homepage-mobile-overlay').click(function (e) { $('.homepage-mobile-overlay').fadeOut(); $('.homepage-popup').fadeOut(); }); $('.btn.btn--orange-action').click(function (e) { setCookie('popupcookie-hrc', 'close-hrc-popup', "10"); $('.homepage-mobile-overlay').fadeOut(); $('.homepage-popup').fadeOut(); });
Strategic Shortcomings That Most HR Policies Fall Short On
Strategic Shortcomings That Most HR Policies Fall Short On
When things are going well in your company, it's easy to overlook human resources management. After all, we have far more urgent issues to deal with every day. Depending on the situation, working with employees can be joyful and gratifying or time-consuming and terrifying. With each new year, companies face a new set of problems as the HR team changes to meet the needs of a fast-paced, digitally-driven environment. HR managers have their hands full, from the #MeToo movement to a greater emphasis on paid leave and new pay equality employment laws. Big and small businesses will eventually aim to find, develop, and retain personnel in more efficient and effective methods in 2021, resulting in competitive advantages and improved culture. But what are the most pressing issues in HR practices in the workplace? We've whittled the list down to the five most prevalent challenges faced by HR professionals, along with reasons. 1. Rigid protocols (lack of flexibility) Simply, getting a new printer/scanner connected to your office's Wi-Fi is a bureaucratic headache these days! A healthy company culture is created by a mix of good management and flexible working methods, which inspires employees and influences their overall happiness and job satisfaction. Many employees have recently felt unsupported in their jobs, blaming tight hours, a lack of flexibility, micromanagement, and inadequate leadership. Those who were provided flexibility and support in their jobs, on the other hand, highlighted flexible hours and the freedom to regulate their own working time as reasons for their pleasure, which was bolstered by effective training, regular meetings and having "understanding" bosses. Evidently, allowing employees to manage themselves and fit their work around their personal obligations while investing time to engage with them personally on a regular basis, leads to a happy, loyal, and productive workforce that is less likely to leave the company. 2. Incentives/perks evaluated for measuring success It's difficult to stress how most managers and those who advise them believe in the restorative potential of incentives in a performance review. Several investigations in laboratories, businesses, classrooms, and other settings have found that rewards often impair the very processes they are supposed to improve. The findings show that the failure of any incentive programme is attributable to the insufficiency of the psychological assumptions that underpin all such schemes, rather than a flaw in the programme itself. Some executives argue that the only flaw in incentive programs is that they don't reward the proper behaviors. However, these executives are unaware of the psychological variables at play, as well as the dangers of maintaining the status quo. Punishment and gratification are two sides of the same coin. They are both manipulative, they have a burdensome effect. Offering a bonus to someone who appears unmotivated is similar to offering saltwater to a thirsty person. Bribes in the workplace are simply ineffective. Aligned flow of work (lack of a balanced pyramid structure) Middle management, sandwiched between leadership and individual contributors, often appears to be out of touch with the organization's priorities and initiatives. If the next level of management doesn't understand or accept the change, a bottom-up approach can only go so far. Alignment drift is aided by uninvested management. For a variety of reasons, managers can stray from business aims and initiatives. Some managers are discovering strategic planning methods for the long term out of the misaligned middle despite being constrained by how they're judged and trapped in the thick of leadership disagreements. When the human eye is drawn to a visual representation of an issue, it tries to solve it like a puzzle. This is why charting the complete end-to-end flow of work and resource planning throughout the entire system is so effective: it allows everyone to see the bigger organization's collective demands in relation to their individual departments. Connecting teams with corporate goals through first-hand engagement in the challenges is an eye-opening exercise. Repairing misalignment takes work, but the payoff to the labor market is enormous. 4. Lack of provisions for personal development Gone are the days when staff could get away with performing the same thing for decades. Individuals are expected to actively participate and contribute in other departments, as well as the organization's general productivity, in today's environment. This brings up the topic of self-improvement. Personal development is necessary not only for professional advancement but also for the organization's existence. No company wants to keep someone who is resistant to change and underperforms in unusual and unforeseen scenarios. Unfortunately, few organizations provide an environment conducive to training programs. In the due process of self-development, employees have the inkling to pursue their own career objectives and interests, as well as build confidence and become more self-sufficient. Training and developing not only benefits the employees but also the employers in the following manner: Significantly enhances employees' skills and performance. Creates an upwardly mobile workforce so one may promote more frequently from within. Boosts productivity by maximizing the value of one's staff to the company. As people are constantly updating their abilities, provisions for self-development can help your company handle change more successfully. 5. Unidirectional Communication (Mostly downwards) When firm executives and managers exchange information with lower-level employees, this is referred to as downward communication. This remains the primary mode of communication for almost all companies. Downward communication conveys information that aids in informing employees about important organizational changes, new goals, or strategies; providing organizational performance feedback; coordinating initiatives; presenting an official policy (public relations); or improving worker morale or customer relations. But downward communication has several drawbacks, including the following: Issues with interpretation Because of the distortion effect and the sluggish feedback for message clarification, downward communication poses interpretation issues. It's not inspiring This style of communication does not help with motivation because of the sluggish feedback and reliance on official channels of communication. Morale plummets Downward communications can have a detrimental influence on company morale due to the time it takes to communicate and the issue of distorted signals. Therefore, unidirectional communication as such needs to be altered soon to uphold performance standards and objectives. Humans at the heart of the employee experience are the future of HR. Do you want to lose your top talent at an alarming rate? Continue to say, "That's just the way we do things." ‘ The old techniques of doing business don't hold up in today's workforce. Human experience management is mission-critical if you want to keep staff engaged to execute their best work. After all, the previous year has demonstrated that it is people who make a company special. You win when you place employees at the heart of everything. While work could have come to a halt in 2020, HR attitudes, processes, tools, and technologies ensured that it didn't - and HR leaders aim to sustain some of those achievements as the future of HR unfolds. Parting Thoughts We can see a road forward for HR that will necessitate some fundamentally fresh thinking about what HR does and how it is designed to deliver. The path forward could begin with a phased implementation of workforce shaping or a trial project in one of their business divisions to test a more digital experience. These temporary initiatives, in our opinion, will only be beneficial if they spark a more comprehensive rebuilding of HR skills. As the business leaders prepare to emerge from its imposed seclusion, HR professionals have an opportunity to reinvent their playbooks for the future of HR from the ground up. Author Bio: Parth Shah - Co-Founder, COO |DevX With 10 years of experience in operations and training, Parth is a go-to person for his team and even a multitude of growing start-ups. His knack lies at spotting and supporting start-ups, helping them streamline their processes, and even take their ventures to the next level. After successfully establishing two start-ups and exploring the start-up landscape up-close Parth has learned the nitty-gritty of the industry, which he now shares with fellow entrepreneurs.
5 Candidate Sourcing Techniques Every Recruiter Should Know
5 Candidate Sourcing Techniques Every Recruiter Should Know
Candidate sourcing proves that the best talents for your company could be just around the corner. A study carried out by Entelo revealed that 73% of talent acquisition professionals found highly qualified candidates through sourcing efforts, as compared to other sources, like inbound applicants,reports HR Daily Advisor. So, it’s no surprise that 87% of these talent acquisition professionals have active outbound sourcing efforts to find the most qualified talents for their company. Similarly, if you want to acquire good candidates for your workplace, then you need to follow these sourcing techniques: 1. Establish a strong brand as an employer Before conducting a search, you need to establish your brand as an employer. Having a good reputation can accelerate your sourcing process and even reduce your hiring costs by 32%,according to Gartner. Moreover, a strong employer brand can go a long way since about 94% of job seekers are looking for companies that have a good reputation within the industry. So, if you want to improve your chances of sourcing top talent, you can start by boosting your employer brand on social media networks like Facebook or LinkedIn. Share your brand’s story and accomplishments on official accounts to show potential applicants what you can offer. 2. Tap into the workforce’s network One of the quickest ways to build your talent pipeline is to tap into employee and/or employer networks. This is an efficient strategy since the workforce already has a grasp of what you’re looking for in an applicant and what you can offer as a company. Such a method is especially effective now that many professionals regularly engage in remote networking,according to LHH’s post on 5 tips for remote working. Thus, you can ask people in the workforce to write up a list of potential candidates that would fit in your company. Afterward, you can contact these candidates through e-mail or even through professional networking platforms like LinkedIn. Through this strategy, you can easily find trusted and qualified talents for any company role. 3. Look through the recruitment database You can also source potential candidates by looking into your company’s existing recruitment database. Companies should maintain a database of candidates who have applied in the past. Since their information is already available to the company, you can re-evaluate their resume and examine if they're a fit for the current job positions you can offer. These candidates are more likely to engage with your company since they have already expressed their interest in working with your business in the past. And when the time comes that you need to hire new talent, you can easily reach out to these individuals in your talent pipeline. 4. Utilize online and offline sourcing methods Aside from leveraging your company networks and the recruitment database, you can also source strong candidates by utilizing both online and offline sourcing strategies.CNBC states that around 55% of recruitersare sourcing potential hires through phone calls while others are using AI job outreach programs. AI-driven solutions speed up the sourcing processes by scanning candidate resumes and conducting interviews. Meanwhile, offline sourcing methods, like career events and conferences, foster trust and increase engagement among potential candidates. As such, you need to use online and offline strategies to source the best candidates for your company. 5. Send an engaging outreach message Once you’ve found promising candidates for your company, you need to engage them properly by sending a compelling outreach message. Whether you’re contacting these professionals through a social media network or phone call, you need to create a candidate-focused message. This is so they will be more likely to engage with your company. For instance,our article on ‘8 Employee Engagement Statistics You Need to Know in 2021’stated that 33% of employees jump ship because they want to find new challenges. Consequently, you need to emphasize your company’s learning and career opportunities so that candidates will be interested in your offer.Candidate sourcing increases your chances of finding qualified people for your team. To attract the best talent, you must establish your brand, tap into your workforce's network, look into your recruitment database, utilize online/offline methods, and engage potential applicants. By making use of these techniques, you're sure to build an impressive talent pipeline that you can tap into should the company require new hires. Wrapping Up Contrary to popular belief, onboarding employees doesn’t end after the applicants are hired and upskilled for their tasks. In many cases, effective onboarding may include a cluster of processes, such as re-skilling and cross-skilling. This is to make them more suitable for the job, regardless of whether it’s remote work or an on-site job. And even if you have remote employee options, you can also onboard remotely with the help of modern tech tools. Just make sure the process is in line with employee recognition and engagement through incentivization and similar programs, which are crucial in employee retention. Suppose you’re tasked to simplify the onboarding process for forklift employees in Toronto, you could use the tips and insights you’ve gained from this article. Although you may only select the ones appropriate to your needs and situations. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
10 Top Practices When Onboarding Employees
10 Top Practices When Onboarding Employees
The hiring manager is one of the most influential people for the new hires during the first workdays. The manager’s primary role is to help the employee adapt to the new position and ensure that he/she understands the responsibilities and company’s values. It is possible to compare the hiring manager with the paper writer expert. Both of them provide necessary recommendations, help overcome challenges, and share all vital information to finish the tasks. Here, we will talk about the best practices for the hiring manager to ensure the successful onboarding of the new workers. 1. Start with Preboarding Starting with pre-boarding is the best strategy to make the whole process comfortable for the new hires. No doubt that the employees suffer from anxiety after they sign a job offer. Thus, the first day at a new company is very stressful. So, the main aim of the hiring manager is to help the new hire overcome this challenge. Here are the main steps for the pre-boarding: Send a welcome kit and introducing email to tell about what to expect on the first day; Make sure that the new employee finished all the admin tasks; Host informal team session to introduce the new hire to the team; Prepare the onboarding checklist. 2. Prepare the Plan for Onboarding One more good idea is to prepare the plan for the whole onboarding. You should list all necessary tasks to complete during this period. Think about what information is crucial to be shared during the first days. A good plan should be well-structured and diverse. The next step is to split the list of tasks into several periods. Then, you need to set a deadline and plan a meeting after each period. This way, the onboarding will be effective to its full extent. 3. Introduce Company’s Values The company’s culture and values are among the top interview questions asked by job seekers. And it is not surprising at all, as the values are a crucial part of the working process. So, the hiring manager's goal is to introduce and demonstrate the company's culture as soon as possible. You can prepare presentations or send an email/a short guide with main values. However, only reading about it won’t be effective. Additionally, you can engage the team members in this process. Other workers can share the stories from the company’s experience to demonstrate each of the values. 4. Involve the Team in Onboarding Process Social interaction is also an integral part of the onboarding process. The new hire should feel the part of the company from the first days on the position. That’s why the hiring manager should inform other workers about the new worker and encourage them to welcome him/her. One more nice idea is to arrange a welcome meeting where every team member will introduce himself/herself and talk about main responsibilities. This way, the employee will get a more clear vision of the team and main work processes. 5. Assign a Teammate to Help the New Hire The next step is to assign a teammate who will help the new hire to adapt to the company’s atmosphere. Sometimes, employees feel confused when asking for advice from the hiring managers or the team lead. Hence, someone from the teammates can provide a helping hand during the first days of work. And the new hire won’t hesitate to ask mundane but very important questions. 6. Let the New Hires Learn in the Workflow No doubt that it is easier to learn something new in the workflow. This way, the new employees will get the answers to crucial questions right when they need them. One of the best ways to ensure workflow learning is to prepare the course with specific information about the main job responsibilities. Creating a collaborative learning platform is also useful to provide the new hires access to all mandatory data during the onboarding process. Hence, the workers will combine the work process with necessary learning. 7. Do not Overload with New Information The hiring managers should remember that the excessive amount of new information during the first workdays is not a good idea at all. If you want to improve work efficiency and ensure that the worker adapts to all processes, divide the whole data into several blocks. Provide enough time for the employee to learn all the information and understand how to use new data in practice. Also, the new hire should have an opportunity to ask questions during the onboarding process concerning each process in the workflow. 8. Conduct Regular Check-Ins Conducting regular check-ins will ensure that the new hire learns all necessary information. Also, it is a nice opportunity to discuss the progress, find out possible challenges, and prepare the strategy on how to solve all issues. One more benefit of regular check-ins is the ability to analyze the worker’s performance. So, make sure that you set up the deadline for each training period and arrange a meeting at the end of the timeline. 9. Collect and Analyze the Feedback Collecting and analyzing feedback from new hires is necessary to understand how the employees are engaged in the process. Furthermore, it helps to clarify whether the new worker understands his/her role and the company’s policies. While communicating with the new employee, ask whether he/she is satisfied with the communication with the manager and other team members. Finally, ask for possible suggestions on how to improve the onboarding process. 10. Celebrate First Year Anniversary After the new hire finishes the onboarding and probation periods, it does not mean that you should forget about him/her. As the studies show, the onboarding process continues right till the first anniversary. So, it will be a good opportunity to celebrate and reflect on achievements. The hiring manager should discuss the main employee's achievements, set up new goals for future development, and ensure that the worker is satisfied and happy with his/her position Final Words Now you know all the secrets of effective employee onboarding. But we would like to add that the new hires are really vulnerable and need your help and support. So, remember that you are the main person who will guide him/her for quite a long period. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
5 Tips For Implementing A Book Club For Your Remote Workforce
5 Tips For Implementing A Book Club For Your Remote Workforce
The pandemic rapidly accelerated the rate at which companies transitioned to remote work. A trend that had been growing steadily in recent years was forced to become the norm across nearly every industry. And, while there are certainly some things to like about remote work, it does come with some notable complications. One of those complications is the difficulty of maintaining strong relationships between co-workers. Without physically seeing each other each day, co-workers can drift apart, and those relationships may be lost. At Service Direct, we didn’t want to see that happen to our teams. Not only are strong relationships good for business, but they are also a positive influence on overall well-being. As the pandemic has drug on, we have explored various initiatives to promote employee engagement and connection. One of the most successful of those ventures has been our virtual book club. Making more time for reading is always a good thing and reading the same book as others opens the opportunity for rewarding, enriching discussions. If you would like to create a book club in your organization, consider the following tips that we have picked up through our experiences. 1. You Need a Leader An enthusiastic leader for the book club is an essential piece of the puzzle. This is not a job that should be forced onto anyone in the organization – it should be a volunteer position for someone who loves to read and wants to share that love with others. It’s important to have a leader for this project because you’ll need a point of contact for communication, someone to make book selections, and more. You might choose to stick with one leader for the long run of this club, or you may rotate leadership duties if you have multiple people who are interested. 2. Sort Out Logistics in Advance A virtual book club can be quite simple, but there are some important logistics that should be worked out from the start to avoid confusion or frustration. Some of those logistical points include the following – How will books be selected? This is an important one since the books selected impact participation. Our approach is to have the leader of the group create a shortlist of a few titles, and the members of the club can then vote on the one they want to read. The book that gets the most votes will be the first one that the group tackles. This democratic approach takes away the pressure of making the final selection from falling on the leader alone. Are financial resources available? As a business, you might decide to provide some financing for this club, so books can be purchased at no expense to the club members. Of course, you can run a book club without taking that step but make it clear upfront that readers will be responsible for buying their own books. When will the club meet? There are two basic formats for book clubs – you can hold meetings at intervals while reading the book, or one meeting at the end when everyone is finished. We chose the latter of those two options, but either one can work nicely. Just make sure your club meets on a regular cadence to keep everyone on track. 3.Keep It Fun! The whole point of a book club is to have fun reading new books and chatting about them with others. It shouldn’t feel like homework! Make it clear to encourage employees that they are welcome to join whenever they would like, and they can also stop reading if they aren’t enjoying the book or just don’t have time. People in your organization already have enough on their plates, so you don’t want to accidentally add something that feels more like an obligation than a hobby. Make sure the emphasis is on fun and enjoyment right from the start. 4. Don’t Fall into a Pattern It would be easy enough to fall into a pattern of reading the same kinds of books over and over again. This mistake could lead to your book club having a relatively short shelf life before people get tired of the material. Make it a point to read different kinds of books, and always ask for suggestions from club members to see what they are interested in reading. Opening the club to new perspectives and types of literature can go a long way toward improving the experience for everyone. 5. Maintain a Respectful, Welcoming Environment Our last point is perhaps the most important for creating a successful book club within your organization. It’s essential that all are welcome in the club, and that differing opinions are not met with resistance or arguments. Some books will include materials that could spark passionate discussions on various topics. Whether those discussions are political, religious, or on any other topic where strong emotions are involved, make sure the club stays civil and respectful. There are plenty of different ways to get started with a virtual book club, but we hope the tips listed above help you get started in the right direction. When executed correctly, this initiative can encourage your employees to read more and stay connected at the same time. Good luck and have fun reading! Author Bio: Matt Buchanan is the Co-Founder and Chief Growth Officer at Service Direct, a technology company that offers local lead generation solutions for service businesses. He is a graduate of Vanderbilt University. He has 15+ years of expertise in local lead generation, sales, search engine marketing, and building and executing growth strategies.
10 Employee Recruitment Strategies for Successful Hiring
10 Employee Recruitment Strategies for Successful Hiring
It wouldn't be an exaggeration to say that hiring and retaining top talent is one of the most crucial goals of any business. After all, a company is only as good as its people. However, with digital advancement and increased competition locally and internationally, this can become increasingly harder to stand out as an employer. To help you with this, in this article, we are looking at what a recruitment strategy is and ten recruitment strategies to make your hiring process a success. What Is A Recruitment Strategy, And Why Do You Need It? The fundamental definition of a recruitment strategy is the plan that explains what role you are hiring for, how much time you have, what tools you are going to use, and the requirements for successful candidates. In today's world,artificial intelligence is changing the recruitment process, and it's essential to recognize that a "one size fits all" approach to recruitment strategies is no longer effective. Depending on factors like your company's goals and the timeframe for recruitment, the optimal strategy may differ from case to case. To stay ahead in this dynamic landscape, it's crucial to cultivate innovative ideas that leverage AI and streamline the recruitment process. These ideas should align with your company's overall goals, be practical to implement, and be easy to communicate to all stakeholders. If carefully planned and implemented, recruiting strategies will help you position yourself in the job market as a reliable employer, helping you attract the people you are looking for. 1. Begin with the basics Before we jump right into hiring, there are several basics that you need to consider to make sure your hiring strategy is a success. Here are they: Know your ideal candidate - First things first, for each position you hire, you need to know the perfect candidate: educational background, experience, and what they'll be working on. Not having a clear idea of who you are looking for will result in wasted time, and you may end up with someone who is not the right fit. Consider your recruiting metrics and adjust your goals - Your recruitment metrics can give you an idea of your pain points. After understanding this, you can change your strategy accordingly to improvesales workflow and achieving better results. Invest in recruitment tools - In case you are not yet using recruitment tools, consider adding them to your HR toolbox. They can help you speed up the hiring process and save on some additional costs. From CV-review software to video interviewing tools based on your needs, there are many options to choose from. Be where your candidates are – No matter if you plan to hire remotely or you need on-site staff, to find the best talent out there, you need to post your job ads where they will get the most exposure. For example, EuroOptic used Lensa to look for candidates for different positions in different locations. Online platforms are often the best places to reach more qualified people, no matter your industry. These are not the only steps you need to take before starting your hiring process, but they are some of the most crucial ones that you shouldn't ignore. One of them is expenses, you should consider such things ashow much it costs to hire a developer. 2. Invest in employee branding When trying to attract talent, having a strong employer brand is crucial for recruiting strategy. More and more companies realize this, putting time, effort, and resources into positioning themselves as great employers. Some key benefits of employee branding are: Attracting top talent - People want to work for companies that have a good reputation. And the highly qualified also have the opportunity to do so. Being known as a company with great job security, flexibility, and professional development opportunities will help you secure top people in the field. Reduced cost and time per hire - Having a strong employer brand makes you an attractive choice for many qualified potential applicants in shorter time frames, as well as reducing the budget you need to spend on paid ads and job postings. Retaining of existing employees - Strong employer brand allows you to attract top talent and results in lower employee turnover. In addition, your brand helps you create a bond with your potential employees even before starting the hiring process when they consider applying. Later, this connection results in higher levels of employee engagement and dedication towards the company. Employee branding and online reputation management for recruiters are becoming increasingly important, so make sure not to miss this step. 3. Optimize the career page on your website Many companies out there make the mistake of ignoring the career page on their website, as they assume the website is only for Your career page represents your company to the potential applicant. That's why it should be appropriately set up. Apart from including detailed information on each position, talk about your company values, beliefs, working style, and vital statistics that you feel the applicants should know. Your company page gives you a chance to "promote" yourself as a workplace and show the applicants why they want to join you. This can be done by incorporating team photos, company videos, and employee testimonials. Elevate your photo quality with AI and video quality before you upload any media to your site, as this will improve your SEO and ranking on search engines.Moreover, make sure to incorporate proper user experience design, use automated WordPress hosting for more security and speed, and share interesting content to engage more candidates. Try to expose your career page on as many platforms as you can, both online and offline. For example, if you are participating in local job fairs, or going to professional events, make sure to include the link to your career page on your company business cards and flyers so that attendees later have the chance to visit it. Include in your career page website chatbots which will be a very welcoming gesture to the applicants who want to apply for your vacancies. Chatbots can be responsible for answering the primary questions and satisfying the needs of applicants, for example, if there are any issues while filling the application form. 4. Use social media Social media has revolutionized our lives. It is no longer only a way to connect with our loved ones, but one of the key ways to find products, learn news, and whatnot. It also changed not only the way companies work but also the way they hire. As hiring switches increasingly to digital, social media is becoming a valuable source for recruiters to look for new talent. Here's a number: 40 million people each week search for jobs on LinkedIn. And if your company doesn't use this tool to headhunt and hire employers, you may be missing out. There are many ways you can use social platforms for recruiting. The primary one is, of course, directly posting the job announcements. For example, LinkedIn and Facebook currently have separate "Jobs" sections to announce, and potential candidates can apply now. Another way is to create a post about the position or even use paid ads to promote it. Additionally, you can also use social media marketing as part of your employer branding strategy by making posts about the company culture, sharing photos and videos from the events, introducing your team to make a positive attitude towards your company among professionals. Introducing the company to the audience is one of the biggest social media trends. It will help you kill two birds with one stone: reach potential applicants, and improve the company's marketing efforts. You can also seek the support of influencers who became very trendy in recent years in social media. They might use their influence on their audience to promote your company, which will arouse interest to apply for jobs. By the way, you can find influencers by scraping Google or using any other tools made especially for that process. 5. Incorporate referral programs Referral programs are becoming another recruiting norm that businesses around the world started to approve. This is how it works: employers encourage current employees to refer qualified candidates for some type of reward, often financial. In essence, referral programs give recruiters access to the professional connections of the team, turning each member of the team into a recruiter. In addition to traditional referral programs, companies are also exploring innovative ways to implement a referral program for B2B connections, extending the reach of their recruitment efforts. By the way, you can also involve business mentors in those programs, so it will become more practical and useful for future employees. This strategy has several benefits. The key one is that referred employees usually perform better and stay in the company longer. Other benefits are the reduced hiring costs, as the financial benefit given to the employee is often less expensive than the recruitment marketing budget you'd need to allocate. Additionally, the hiring process happens quicker because someone is acquainted with the referred candidate's working style and qualifications. Finally, well-designed and managed referral programs can also improve employee satisfaction, showing them that their opinion is valued. 6. Have company culture and benefits videos Company culture videos or even videos about the benefits you have for the employees are a great way to attract potential team members and give them a feel for what's in it. A well-thought-out and crafted clever and funny video can work wonders in attracting candidates and wanting them to learn more about what you have to offer them both as a brand and as an employer. Additionally, using text to video tools can enhance these videos, making them even more engaging and informative. Another great thing about videos is that they no longer require significant investment to create. There are various tools available that allow you to make videos online without having to hire a crew. You can then use the video across platforms online and even as TV ads. 7. Explore niche job boards Niche job boards are becoming increasingly popular among recruiters. The main reason for this is that they allow them to cut through the clutter and directly reach the talent for the position you are looking to hire. You can think of niche job boards as tools for market segmentation of employees. While these platforms don't receive the amount of traffic hiring giants like Indeed, they are targeted by experienced industry professionals and are great for hiring very niche technical talent. They are also more accessible price-wise. However, it's essential to know that because niche job boards don't receive massive traffic, you need to be very specific about promoting your position there. Therefore, your job description needs to be very specific and carefully tailored, so the people visiting those boards know precisely what the role will include. Adding a QR Code to these Job Boards will help you give further job role information and ease of applying. Using a QR Code generator can easily make dynamic and secure job recruitment. With niche job boards, you're likely to put more effort than with regular job posting platforms, and you'll reach fewer people, but they'll be the right people. Best alternative to Indeed ZipRecruiter is a better alternative to popular job sites such as Indeed to help you source quality candidates that exactly match your job profile. It doesn’t source jobs from multiple job sites and present them to you—instead, it posts your job details on multiple job portals (read 100s of job sites like Indeed) simultaneously. You might be wondering—is ZipRecruiter better than Indeed, then? The answer depends on your goals, requirements, and the industry you’re targeting to source candidates for. Say you’re a company with a decent hiring budget looking to get better visibility on job sites and attract just the right candidates for the role, ZipRecruiter is all you need. On the other hand, if you’re a small or medium business owner with a limited hiring budget, investing in ZipRecruiter might not be the best option for you. With ZipRecruiter, you might need to keep a job posting up for long stretches of time to find the perfect fit. 8. Do reference checks The reference check is the process during which the recruiter checks and confirms the information in the applicant's CV to make sure if it's true. Additionally, they also contact the references to ask for feedback about the applicant. This helps recruiters verify the applicant's skills to make sure that they are the right fit for the position. During reference checks, it's common for recruiters to assess the applicant on the critical skills essential for the role and soft skills like punctuality, communication, and overall attitude. For example, if you want to hire a graphic designer, the CV of the candidate should at least contain professional skills like making a logo, creating illustrations, photo-editing, etc. Check carefully every sentence contained in the CV to find the specialist that fits the hiring position. As a rule, the reference check is the last step of the recruitment process when the hiring manager makes the final clarifications before completing the job offer. 9. Contact passive candidates Promoting your job offers and then choosing candidates from the applicant pool is great, but it's not a guaranteed way to find the right person. Sometimes, notwithstanding the number of people who've applied, you cannot find the person who is the right fit. Here's when the passive applicant pool can come to help. But who is a passive applicant? The person who is not actively looking for employment or may even be employed seems to be a good fit for the position. LinkedIn is one way to reach those candidates, but there are also many other platforms such as SeekTalent that you can use. When reaching out to them, make sure to craft a personalized message telling them about your company and why you think they would be a perfect fit for the available position. Try to keep the conversation engaging and offer to organize a minor call or even a meeting to discuss possible cooperation. 10. Improve the interview process It's hard to overestimate the importance of the interview process. Be it online or offline, and the interview is the first time your company representative will meet with the applicant face to face as part of the hiring process. For a successful and effective interview process, there are several vital points that you need to consider. Click here for more information. Don't put the interview off for too long - If there is a long time frame between the application and the interview, the applicant may be put off, or they may find something else. Take your time to screen all the applicants and carefully assess them, but make sure it doesn't take months before you call the candidate for an interview. If they don’t pass the screening section, send them an email notifying them. You may have hundreds of applicants, which may seem time-consuming, but using different SaaS email templates and setting up an automated email will simplify the task significantly. Overall, using email marketing in the hiring process is a good decision, as it will keep the official part and make it easier to keep communication with the potential employees. Try to be innovative - Video interviews are becoming increasingly popular. While they may not fully allow the parties to feel for each other, they offer convenience and cut the time needed for the interview. Don't stick only to in-person interviews but try to provide options that may benefit you and the potential hire. Share the hiring process with the applicant - As we've discussed earlier in the article, you need to have your hiring strategy planned out in the beginning. If you've done it, you probably know all the steps both you and the applicant need to follow. For example, if there is a task and an interview with the team lead, share it with the applicant upfront to know what to expect. Discuss finances - If the pay range wasn't part of the announcement, you'd probably need to discuss it during the interview. Ask the applicant about the pay range they feel comfortable with and then discuss your company's amount in mind. This will save a lot of time down the road and help avoid any misunderstanding later. Try to communicate all the concerns you and the applicant have in a friendly and accessible manner, ask them questions, and clarify if they have any. Then, after the interview, make sure to reach out to them with the decision as soon as possible, be it positive or negative. Conclusion Having a well-developed recruitment strategy is not just a need but a must for any company for long-term success. The process and tactics discussed in this article are some of the safest bets for recruiting the best candidates. Take your time to experiment with different tools and strategies to see what works best for your company and brings the best results. Good luck! Try WorkmatesInteractive Demo Click through it yourself withinteractive demo. Try It Now Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Guide to Employee Rewards and Recognition Budget
Guide to Employee Rewards and Recognition Budget
The workforce of the 21st century not only needs good pay and benefits but also appreciation from the management and peers to boost their engagement and productivity. While most companies already have some kind of incentive program to motivate their employees, many are just starting to implement rewards and recognition programs that their employees appreciate. The success of such programs relies on having a robust strategy that is backed up by a steady budget. Before you go ahead with working out your employee rewards and recognition budget, it is essential to consider variables such as the overall goals, recognition methods that the employees appreciate, and the existing budget allocated. With all that said, here is how you arrive at a rewards and recognition budget: Start from existing employee recognition budget Even companies that have no formal recognition programs have some budget allocated for rewards and recognition from employee benefits. The issue with not having a strategy is that companies might end up spending more than necessary, or in some cases, less. The rewards can be in the form of employee celebration activities, lunches, or thank you cards. The initiatives in such instances have little accountability and no tracking of the budget, making the whole process inefficient. So how much should you spend on employee recognition realistically? One recent work survey by SHRM found that the number should be greater than 1% of the payroll. The HR professionals in the survey reported that the recognition programs were “excellent” when the budget was at least 1% or more of the payroll. Depending on the profitability some organizations might spend higher and even go up to 10% of the payroll. What is essential to understand is that rewards and recognition programs are a cost-effective way to boost employee morale and productivity and save on the losses incurred from disengagement and attrition. An added benefit is that companies can also promote themselves through job advertisements and social media that they are a desirable employer. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now Consider the impact of your rewards and recognition program If you are setting up a rewards and recognition program, it is done with the goal of making a significant impact on the employees. Consider the stats: a study by AttaCoin revealed that 88% of the respondents agreed that companies should reward employees effectively but only 41% believed that their employers did so. Going further, an effective rewards program made 90% of the respondents feel that their work made a difference. Also note that employee productivity will grow to 1.7% annually. Effective rewards and recognition program has to be frequent, timely, specific, visible, and value-based to motivate employees to become highly engaged. And there are benefits to it; companies with employees who are highly engaged are 21% more profitable. In the same survey, it was found that 69% of employees are willing to work harder if they were better appreciated by their employers. This shows the power of recognition as it is human nature to be perceived as valued by our fellow peers. While monetary incentives are strong motivators, recognition needs to be varied and performed at different levels as was found in a recent employee engagement report. When it came to highly engaged employees, 84% of them had received recognition for going the extra mile. Improving employee experience doesn'tneed to be difficult - or expensive! Learn how Type of Rewards and Recognition Program Whether you have allocated based on a percentage of the payroll or set a flat amount, the recognition budget per employee can be split into any of these popular recognition programs: Spot awards Spot awards are popular with the new generation of the workforce as it is based on immediate recognition. The employees are awarded on the spot for a task well-done or a specific project. Spot awards are a wonderful choice when it comes to frequent and ongoing recognition. They help to recognize and reinforce behaviors and efforts that are valued by the company. Performance recognition Performance recognition relies on the output of employees and they are a great way to boost engagement in teams. The recognition rewards motivate employees to reach targets be it in sales or in other programs such as safety or wellness initiatives. Performance recognition also relies heavily on reinforcing expected behaviors through rewards. Social recognition Social recognition appeals to our need to be appreciated and rewarded by the group. It can also be used as a way to reinforce organizational culture. Platforms for social recognition allow all the initiatives to be visible in one place and employees earn points that can be redeemed in the form of gifts or merchandise. This form of recognition has gained more popularity since the work-from-home culture became the norm. Service awards program This is the traditional model of appreciation that has been around for decades. With a service awards program, employees are recognized for their long service to the organization. It is known to improve employee retention as studies show that a milestones program makes employees in the US stay for an average of two more years. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Other recognition ideas on a budget To diversify your rewards and recognition program, you can also try: Perks and Benefits: Non-monetary benefits seem to have even more impact on employees than cash prizes. Offering gift cards or coupons for their favorite brand adds a personal touch to the rewards program. Benefits on specific brands, restaurants, eCommerce multi vendor marketplaces, fitness centers, and digital rewards are good places to start. Anniversary/Festival Incentives: Gifts for anniversaries is how the company can demonstrate their appreciation for the employee’s tenure. Gifts on festive occasions such as birthdays, festivals, and the birth of children also add a thoughtful, personal touch. Social media appreciation: Apart from the recognition you give the employee on the company’s internal platform, recognition on popular social media platforms can go a long way in boosting the employee’s morale. Recognition of achievement on a social media platform where friends and family of the employee can view the appreciation is a great self-esteem booster. Peer-to-peer recognition: Having their peers appreciate them for a job well-done is sometimes more effective than having the higher management do the same. Peer-to-peer recognition is known to boost employee engagement. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More Important Considerations for employee rewards and recognition budget Streamline rewards and recognition on one platform Whether the organization has a few dozen employees or a few thousand, having a single platform to manage rewards and recognition programs is easier when it is digitized. Technology platforms help manage the programs effectively and save money over traditional ways of management. The platform helps everybody stay on the same page and gives a holistic view of the rewards and recognition program to the respective departments. Tailor the approach for high impact Depending on the specific goals of your department or the organization, tailor the program to fit what you want to prioritize. Since the costs can vary significantly with the type of program chosen, you need to scale the rewards and recognition efforts to match the goals. So how do you reward employees on a budget without going overboard? Use a peer-to-peer program to suit the budget instead of a festival incentive or milestone-based award. Peer-to-peer programs are highly rewarding while being low-cost per transaction. Watch out for unforeseen costs What catches the HR departments by surprise are the hidden fees associated with some platforms in the forms of technology fees, set up charges, and shipping and handling charges. When planning employee recognition ideas on a budget, it becomes even more important to be precise about the costs involved. Keep Taxes in mind To avoid a nasty surprise in the form of additional penalties slapped on your program, start your budgeting keeping taxation in mind. Cash awards and other prizes can be considered as taxable income under the law while some reward programs are exempted from it. So ensure that your tax advisor is kept in the loop from the beginning of the budgeting process. This is also the time when having a single platform to manage rewards and recognition saves tremendous amounts of time and effort by keeping the information in one place. Spread out the employee recognition budget on different programs When you set up your rewards and recognition program on a single platform, it becomes easier to show appreciation in many different forms ranging from social media shout-outs to highlighting accomplishments during important meetings and offering gift cards. The variation adds more meaning to the recognition and rewards employees in a manner that they are most satisfied with. Therefore spread out the budget into several programs other than the norm such as health and wellness, upskilling programs, employee referrals, and more. Conclusion Rewards and recognition are an integral part of the strategy to boost the morale of the modern-day workforce and make them more engaged, productive, and satisfied with their job. So how much do you budget on employee rewards and recognition such that it gives the most bang for the buck? The simplest answer is greater than 1% of the payroll. However, there are advantages to pushing it higher in organizations where recognition is at the core of the talent strategy. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Recognition & Rewards System For The Remote Employees
Recognition & Rewards System For The Remote Employees
Employees spend ample time of their day working for your company. So, it is very important that they get recognized for all the hard work they do. In a traditional office setting, it is fairly easy to communicate appreciation for a completed task. However, with the current remote work scenario, it has become tougher for managers to show appreciation. And there is a higher chance of employee satisfaction drop because of the lack of recognition. According to a study, an employee who has gotten recognition is 63% more likely to stay with you for long periods of time. Whereas another study says that productivity increases by 31% when employees are happy and well-engaged. All these study results only make it more obvious that we need to focus more on making the employees happy. We should also mention that implementation of Recognition and Reward programs has in itself has become a tedious process. This blog will detail all the things that you need to know about setting up an efficient Recognition and Rewards system for your remote workers. Steps to Implement a Recognition and Rewards Program Step #1: Assessment During this phase, you should take a look at the existing RR program. For understanding the current program, reviews from your employees will be helpful. This is where the actual assessment starts. You will be running focus groups that aim to assess the effectiveness of the current RR program. The focus groups you organize must enable your employees to voice their opinions. And hence, it is always better to have separate focus groups for the management level employees and others. Get to know what your employees feel about your current reward system and how you can improve them. The next step in assessing your current RR is by conducting employee satisfaction surveys. These surveys must focus solely on asking questions about the appreciation they get in the remote workspace and how it affects their attitude. The final step in the assessment phase is writing a report on what changes you need to implement on the system. Furthermore, the report should also elaborate on the level of employees who would be directly impacted by the change in the system. For example, if you have remote employees working at different managerial levels, you should address level-specific issues in your report. Step #2: Design Ascertain which characteristics of employees will earn rewards and those that won’t. Your aim during this step is to design a model that offers benefits for the employees at the right time. Because, when it comes to remote work, late recognition is close to no recognition at all. In this step, you will also be concentrating on coming up with the types of rewards that you can give to your employees. For example, it may be incentives, or something as simple as gift cards. Step #3: Execution Now that you have completed designing the new Recognition and Rewards System, you must implement it in your organization. You can execute the program for your remote team by addressing the following factors: Eligibility Remember the eligibility criteria you set during the design process? Put that into action by setting up an employee rewards software solution. For a remote team, there’s a high chance of forgetting your back-end employees. Eligibility criteria will let you be more inclusive and make sure that a spectrum of employees gets rewarded through your newer system. Support from top management During the execution process, make sure that all the leaders approve of such a large-scale operation. Let them get involved and show their support for the program. For example, if you decide to recognize an employee’s talents through social media, a simple comment from the top management can make the employee’s day. And thus, improve their engagement. Measurement Ensure that before you reward an employee, they have met the criteria for completing a task. Remote working conditions can sometimes make it tough to effectively measure milestones. So, it is necessary that you implement a proper system that lets you gather all the required data. You can also use this data to determine the progress of a project. Training Training your employees to get accustomed to the new program is vital for its success. Employees should not feel forced to achieve the newly set goals for rewards. Instead, you should train to easily understand the benefits of the new Recognition and Rewards system. Communication is the only tool that will help make this process easier for you and your employees. Furthermore, assure them that the remote working condition will not in any way affect the rewarding system of the organization. That is how you get your employees to work with proper motivation. Step #4: Evaluation Like any other managerial process, this one also has an evaluation phase. This is a step overlooked by many failed reward program managers. The needs of employees constantly change, and so should the rewards. For instance, instead of just appreciating an employee on a Zoom call, post an appreciation post on your social media platforms. It will help them boast about their achievement among a bigger and more personal audience. You can start your evaluation by preparing a before and after document. Various Ways In Which You Can Encourage Remote Workers In this section of the blog, we will discuss the various ways in which you can show your appreciation for remote workers. If you give both onsite and remote workers, try to create a Recognition and Rewards system that prioritizes remote workers. There are many hurdles when it comes to implementing this for remote workers. But, everything is surmountable. Let us give you a few ideas for engaging your remote team. Provide technology allowance Technology plays an important part in making remote work possible. So, consider awarding your remote employees with an allowance to purchase better equipment. Offer workspace upgrades Assume that you got valuable new clients through the hard work of a single sales employee. Get them new upgrades for their home workspace. Buy them a comfortable chair as a symbol of appreciation. Let the other remote employees know about such benefits. Post this on social media to motivate others. Provide health insurance In these trying times, it is vital to take care of your employees’ health. Why not offer them healthcare benefits. There are many other things apart from health insurance that can interest your employees. For example, a gym membership, or a simple health drinks package. Provide access to further learning opportunities If you believe that an employee will be of more use after a certain academic program, why not enroll them in it. Fund them for research, course, or a training module that will help them progress in their field as well as in the organization. Offer them break time When a team of remote workers has completed a certain task successfully, give them a break from work. It may not be entirely productive at the moment. However, it will have a positive impact on the employees’ attitude towards your organization. Which eventually improves your employee retention rates. Conclusion Technology has made Recognition and Rewards systems easier to implement. Cloud solutions offer customizable options that let you have more control over your rewards program. It will help you provide timely rewards and recognition for your remote employees. Pro-tip: Communicate with your employees to arrive at the best decisions. More connection equals the success of the program. About Author: Hetvi works as a Product Associate at Refrens.com - Online Invoice Generator India's most powerful platform for freelancer's growth. She has worked for some renowned companies as a Brand and Digital marketing associate. You can follow Refrens.com on Twitter, LinkedIn and Instagram.
Mastering the Art of Remote Job Interviews: 10 Essential Tips for Success
Mastering the Art of Remote Job Interviews: 10 Essential Tips for Success
A typical remote interview is conducted almost entirely over the phone, the typical interviewee will often get the opportunity to answer questions either over the phone or on Skype or as a voice-over the telephone. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now What is an Effective Remote Job Interview? Over the phone is significantly more popular than Skype, but is also more interviewers' preference for their work. This is because over the phone is more personal and interviewers can hear what the interviewee sounds like. Telephone interviews are conducted very differently than in-person interviews, so it's important to know some of the typical things to avoid so you can get the best. For many, a remote job interview is a chance to get a foot in the door for a company that may not have a local presence. This can be a great opportunity for people who live in a rural area, have a disability that limits them from being physically present for an interview, or don't have a car. Remote job interviews are less common than in-person interviews, but they are becoming more popular. In order to get the most out of your interview, it's important to have specific tips on what you should do before, during, and after the interview. Before the Interview: Unplug from your current work environment and make sure your Internet connection is strong, learn about the company's mission and any notable projects. Complete your research on the company, including employee reviews. How to prepare for your Effective Remote Job Interview The keys to preparing for an interview are to review your resume, think about your strengths, do your research on the company, and get clear on the questions you want to ask. It is possible that you may one day have a remote job interview. Maybe you're a military spouse. Maybe you're a recent college graduate who just moved to a new city for a new job. Maybe you're a family caregiver who has been searching for a new job but has been unsuccessful in your search because the job requires a lot of travel that you can't do for family reasons. In any of these cases, you may be interviewing for a job that you will have to do remotely. 1. One way to ensure that your tone of voice is appropriate is to practice modulating your voice volume. One way to do this is to take a deep breath and then speak, rather than speaking right away. 2. Start by following best practices Before you ever arrive at an interview, make sure to honor the following best practices: Research the company, including their mission, values, and history Put together a portfolio of your skills and accomplishments Pick a professional outfit Pick a professional hairstyle Pick a professional makeup look Pick a professional outfit for your interview. 3. Set up your interview gear. Arriving at the company with good energy is key. It makes a good first impression and leaves a better impression on those you are meeting, as well as those observing. Make sure your phone is fully charged. Bring a small notepad with you to take notes on questions that come up or bring a laptop to take notes on the spot. Often working in an interview is the same experience people have at work. You need to be productive in the time you are given. Bring any technology you need to accomplish this. Charge it the night before. 10 Tips to Have an Effective Remote Job Interview in 2021 To learn more about giving access to vital HR and work information — even when they're not in the office. Download our ebook now. Download now 1. Prepare to Answer Questions Since it can be very difficult to come up with a perfect answer to a difficult question, employers will often ask their potential employees to prepare for an interview by thinking of some questions they might be asked. Here are some potential questions and the best way to answer each one. Describe yourself. I am an accomplished individual with strong interpersonal skills. What are your strengths? I stay organized, am an excellent problem solver, and am capable of multitasking. What are your weaknesses? I can be impatient at times, but I also work hard to overcome that. How has this company made an impact on your life? 2. Find a Quiet Room Remote interviews are becoming more popular in the world of business, but many companies are struggling to make them happen. Small office spaces, high internet speeds, and modern technology are all making this type of meeting possible. But the one thing that remains the most difficult is finding a quiet meeting place. A recent study showed that 74% of employees surveyed agree that quiet meeting rooms, such as conference rooms and private offices, are the most important thing for a successful remote meeting. It's important to find a room where there isn't any noise, and the first question to ask is, "Is it quiet?" A common location to find a quiet room is a conference room. There you'll likely need to reserve the room for the interview, but you don't need a formal reservation. Networking with a remote person is a different experience from networking with a person from a secure company with central offices. Remote workers don’t have the same conveniences. 3. Be Ready to Answer Questions Many folks don't realize that there is a correlation between the position they hold and how they answer questions. It's important to understand the appropriate response and how you should give it. For instance, one may typically hold a degree depending on their particular position. This degree should be stated in the appropriate response. There are some questions that if answered, could reveal confidential information or personal opinions. 4. Use Headphones Tired of having a video conference in a noisy conference room? Consider using a conference call service in which both participants will have a conference call session in their own conference room. You’ll be able to have a much more effective and comfortable interview that way! 5. Avoid Distractions Distractions can be a problem during remote interviews. Maintain a professional tone and be mindful of the time of day. For example, it may be difficult to concentrate on your interview if you’re using your laptop and the TV is on in the background. 6. Tell the Truth One of the most important aspects of an effective remote interview is trust. Make sure you are being honest about your responsibilities so you can be confident that you are demonstrating that you are a hard worker who can put in the time. The interviewer will appreciate that you are not taking the job lightly and are willing to commit to it. 7. Be Wary of Camera Angles In order to be successful in a remote interview, you need to make sure that your image is clear and recognizable. To ensure that, adjust the camera angle so the interviewer has an unobstructed view of you. It's also important to prepare for technical problems before the interview. Make sure you have your laptop charged and with you for emergencies. You can't be sure how long the interview might go, so plan accordingly. If you need to cut the interview for any reason, just say something like "I'm sorry, I'm needed back at the office." 8. Avoid Giving Extensive Personal Info The interview process can be a nerve-racking experience for anyone. Getting the job is the ultimate goal, but there are many variables that can affect the outcome, such as how you present yourself during the interview. Those who are interviewing remotely should be mindful of the distances that separate them during the process. Wave your hand to see if they want to go to the next question. Do not be overly personal. It is important to stay professional and to avoid making assumptions about the other person. It is important for the interviewee to communicate well and to be prompt. This will provide the interviewer with all the required information they need to make an informed decision. 9. Use Google Docs for communication Modern technology has come a long way just recently. I've been using email for communication at work for years, but these days, many companies are moving towards more digital forms of communication. One tool that has really caught on in the past year or so is Google Apps - which is made up of Gmail, Google Calendar, Google Docs, etc. The majority of my colleagues have switched to Gmail at my workplace. It's pretty easy to use and contains most of the features that you would expect from an email provider like filters, spam protection, and the like. What really sets Gmail apart is that it is integrated with other Google Apps that can be accessed through the browser. 10. Schedule the interview for a specific hour You should always specify a time for your interview. Keeping your appointment is important for both parties. Employers will appreciate your punctuality and you will be able to start on time, or at a time that best suits you. You can also give yourself enough time to arrive at your interview on time, as well as to prepare for questions they may ask. To be punctual, it is best to specify an absolute start time, as opposed to a specific date and time. It will allow both parties to be as prepared as possible as it can be difficult to plan your schedule around an absolute timeframe. Regardless of your time zone, it is important to remember that the interviewer is inviting you to their office and they have a certain comfort level in being in a separate office. Remote interviews are a challenge for everyone, but be sure to show up a little early to account for any delays. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Author Bio: Kashyapi Prajapati has been involved in the world of accounting software, SEO and cloud computing from a very long time and currently, she is working as a lead content writer with Cloudwalks, a QuickBooks cloud hosting service which offers affordable QuickBooks hosting pricing. Cloud computing and SEO is what she eats and drinks.
5 Creative Employee Reward Ideas
5 Creative Employee Reward Ideas
One of the most cost-effective ways to improve the performance of your organization is simply to start recognizing –– and rewarding –– the great work of your employees. According to Quantum Workforce, when employees believe their efforts will be recognized, they are 2.7X more likely to feel highly engaged at work. That’s important because a meta-analysis from Gallup reveals that high employee engagement leads to: 41% lower absenteeism 17% higher productivity 24% less employee turnover in high-turnover organizations 59% less turnover in low-turnover organizations Whatever industry you’re in, rewarding your employees makes sense from a business perspective. But what should that look like? Get inspired with these five creative employee reward ideas. Creative Employee Reward Ideas to Boost Company Morale: 1. Offer Top-Performing Employees a Gift Obviously, people love gifts, so what better way to reward the amazing work of your employees or celebrate work anniversaries than buying them a present? However, not all presents are likely to yield the desired results, with more than eight in ten employees admitting they have received a corporate gift they didn’t want. It seems there are some definite no-nos when it comes to buying employee gifts. For instance, branded company swag –– T-shirts, pens, mouse mats, and the like –– might seem like an obvious gift, but it turns out almost three-quarters of workers prefer to receive gifts that don’t feature their company logo. What’s more, things like gift cards and coupons are a perennial favorite in the world of employee incentives. It’s easy to see why: they effectively shift the burden of choosing a gift from the leadership team to the individual team member. Yet in reality, they leave employees feeling cold, with three-quarters describing gift cards as less meaningful than “actual” gifts, and nearly nine-tenths admitting they ended up losing the gift card or forgetting it had a balance. Okay, so gift cards and company swag are out. But that doesn’t mean you need to delete gifts from your list of creative employee reward ideas. Instead, try the following: Buy them art: If you know the employee and their interior design preferences, buy them an art print to hang up at home. Give them some budget to redecorate their workspace: According to the University of Exeter's School of Psychology, giving employees control of their workspace layout makes them happier, healthier, and up to 32% more productive. Choose a gift that fits their routine: Personalization is an important element of effective employee gifting. If they love the gym, upgrade their membership or pay for some classes. Can’t live without coffee? Buy them a membership to a coffee club. Donate to a charity of their choice: We all have favored charities. Ask them to choose a good cause and make a donation in their name. 2. Applaud Their Performance In Words When it comes to creative employee reward ideas, you might assume that physical gifts are a far more effective incentive than mere words. Yet research suggests otherwise. As the previous section demonstrates, gifts can often have the opposite effect, leaving employees feeling like their efforts aren’t really appreciated. On the other hand, meaningful words that speak to their abilities and achievements can have a big impact. According to a survey of more than 100,000 employees published in the journal Strategic HR Review, verbal praise is the number one way that employees like to be shown appreciation in the workplace, cited by 47% of respondents. Importantly, “verbal praise” doesn’t have to mean speaking to the employee one-to-one. Per the study, it also includes: Written praise Recognition in front of fellow team members Speech in front of a large group Rather than a few words around the water cooler or in the canteen, try recognizing exceptional performance via a handwritten note –– something the employee can keep and look back on when they need a little extra motivation. You could even start a company newsletter that is sent to employees every week. This newsletter could include the names of employees that have exceeded expectations. This way you get to congratulate them in a way where everyone hears about it as well! Or, for maximum impact, consider applauding them in writing on social media. Don’t forget to tag them! For example, Attorney Brian White Associates recognizes their top-performing employees on social media to make sure they know that they are appreciated. Social media is a great way to interact with your employees- past, present, and future. Companies are realizing this and it is about time that yours does too. 3. Give Them More Control of Their Work-Life Balance No matter what industry your business lies within- even if you absolutely love your job and can’t wait to get into the office every morning, it’s still important to switch off when you get home. So it’s worrying that 60% of Americans have an unhealthy work-life balance. This doesn't just affect employees; it can damage their organizations too. Research from Prudential discovered that 25% of Americans plan to look for a new job after the pandemic, with work-life balance named as one of their top priorities. In short, if your employees don’t get enough downtime, there’s a good chance they’ll leave, so it makes sense to incorporate work-life balance in your employee reward ideas. There are lots of ways to do this. An obvious solution is through flexible working. If they’re a trusted employee, give them greater control over their working hours. Maybe they’d prefer to start and leave earlier, take a shorter lunch break, or do half-days on Fridays and make up the hours throughout the week. If it makes them feel appreciated, improves their work-life balance, and doesn’t affect the quality of their work, there’s literally no downside. But it doesn’t stop there. Work-life balance doesn’t necessarily mean spending less time in the office; it also means making the most of your home life (and doing less of the things you don’t enjoy). To that end, you could add house-cleaning services to your list of employee incentives. Pay for a cleaning service for a month and they don’t have to worry about doing the dishes or hanging up their laundry during their downtime. Or you could simply give them a parking spot –– or upgrade their existing space –– so they can park closer to the office and cut time from their commute. That means more time to unwind in the morning, so they come in feeling fresher and happier. 4. Enrol Them In a Subscription Box Subscription boxes –– that is, a type of delivery service that brings exciting new products straight to our door every week, month, or quarter –– have been one of the retail success stories of the past decade. Their popularity started to wane somewhat, only for the sector to receive a timely shot in the arm from the pandemic. Since 2020, the number of consumers with retail subscriptions has increased by an astonishing 99%, with one in five consumers now having access to at least one subscription, according to research from PYMNTS. Given that people love subscription boxes, it makes sense to include them in your mix of employee incentives. But how to do it? Firstly, it’s about getting the right box. From makeup and snacks to bath products and wine, there’s a practically limitless choice in the subscription box market. Ideally, you’d let the reward recipient choose their favorite subscription box (up to a certain monthly value). Alternatively, you can try negotiating discounts with subscription box providers in multiple categories, then offer employees a choice from your short list of “preferred providers”. Another element to consider here is the duration of your reward. Typically, when you “gift” an employee, your reward is a one-off purchase. With subscription boxes, that might not be the case; you could be paying for months. Get around this challenge by offering a maximum value of the subscription. For instance, you might award them a subscription of up to $100; it’s up to them whether that pays for a full year of cheaper service, or three months of a more expensive one. You could also offer employees the ability to further their knowledge in their sector. This could mean investing in their education by paying for a course, a certification, or an educational retreat. This really shows employees that you care about their careers and are willing to invest in them. For example, if your SEO consultant is doing great work, show them you noticed by offering them a paid for SEO certification that could help them grow. 5. Organize a Night Out for Them Their Work Friends Company cultures are built on the people we work with. If you employ a bunch of positive, generous, empathetic people with can-do attitudes, chances are your culture will have a distinctly feel-good edge. On the flip side, if your employees tend to be more “glass-half-empty”, it might not matter what employee reward ideas you come up with –– they still won’t feel satisfied and engaged. So it’s no surprise that our work relationships are one of the biggest factors in determining whether or not we’re happy at work, according to research from the Institute of Leadership Management. Lean into this by rewarding entire teams rather than individual employees. Has your sales team landed a big contract? Your account managers secured a huge upsell? Or did your front-line delivery team hit a key deadline or receive amazing feedback from a client? Pay for them to go out for dinner, buy them theater tickets, or put some money behind the bar at the local happy hour. That way, you’re not just making them feel valued as individuals; you’re bringing the whole team closer together and improving your workplace culture in the process. It’s a double win. Bringing it All Together Ultimately, there’s no such thing as the “right way” to do employee incentives. Rather, the creative employee reward ideas that work best for you will depend on the type of people you employ and the practicalities of your workplace. If you work in a laboratory with strict hygiene controls, it’s probably impractical to let an employee redecorate. And if you’re in a busy city center, a parking space might set you back thousands of dollars. Your best bet is simply to ask your employees how they’d like to be rewarded. Whether that means showering them with gifts, paying for experiences, or simply offering more meaningful verbal feedback, listen to them and make it happen. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
How to Celebrate Employee Appreciation Day Every Day
How to Celebrate Employee Appreciation Day Every Day
If you're a team leader, manager, or owner, can you think of the last time that you told your team they were doing a great job or that you appreciate them? If you have to think about the answer for a long time, that's not a great sign. All too often, employee appreciation is either grossly overlooked or attempted with too little sincerity. When this happens, employees don’t feel truly recognized and respected for their hard work. But it's never too late to change that. While celebrating Employee Appreciation Day is a good start, it’s actually far more important to show appreciation for your team members in some way every day. By investing time and energy into the self-esteem, confidence, and sense of value that your employees have day to day, everyone benefits from this healthy dynamic of mutual respect and gratitude. Better employee retention, higher performance, improved productivity, and increased employee engagement within the workplace are all-natural by-products of regularly showing how valued each person is. While gift cards, ice cream, and other tangible rewards are a great way of showing employees appreciation, below, you’ll find some simple but highly effective employee appreciation ideas that add value to your team members' daily lives and enhance your company culture. 1. Provide a Comfortable Working Environment Physical comfort is a basic need for any worker. But going a little bit above and beyond can demonstrate your desire to make their day as comfortable and stress-free as possible. Invest in ergonomic chairs, add some indoor plants, and make sure the office is always looking clean and inviting. Maintain great care of the spaces your employees occupy, as it shows continued effort on the company’s part to make their days as pleasant as possible. If employees work remotely, ensure that they have the tools they need to get the job done. Working from home is already fraught with additional challenges. Ensuring your employees have a comfortable set-up with the right tools and equipment can reduce stress and improve morale. 2. Regularly Ask for Employee Feedback Many times, management is clueless about how to really please employees. But there’s a simple solution: asking. Holding feedback sessions, creating a “suggestions” box, and sending out feedback surveys can help bosses stay in the loop about what kinds of rewards and expressions of gratitude are appreciated most. You can also use one of the SurveyMonkey alternatives, as long as your survey is simple and easy to fill by your employees. By making sure that employees from every level are provided with the space to speak up about new ideas or issues that concern them, you can hear directly from them how they’d like to be treated and what changes they might like to see in the future. It also provides an opportunity for managers to pick up on any bullying, harassment, mismanagement or otherwise that may be happening behind the scenes. 3. Celebrate Birthdays and Work Anniversaries Creating a birthday tradition in the workplace gives employees something extra to look forward to once a year. Plus, it provides everyone with a wonderful excuse to get away from their desks and enjoy a slice of cake! Keep a birthday calendar in a communal space to help employees get to know each other better and give everyone an annual opportunity to feel celebrated. You can do the same thing with work anniversaries or other life events. 4. Provide Mental Health Days Most organizations offer sick days and personal days, but few provide days off for mental health. These days are particularly beneficial to those suffering from anxiety, depression, or even high stress. However, they’re also good for when employees feel burned out or in need of a short break to prevent serious mental health issues. Just like sick days, you can offer mental health days in a limited yearly supply, with the option to extend them if a serious issue arises. Giving your employees time to nurture their mental health shows that you care about them as a person and not just for what they can do for the company. 5. Be Flexible With Paid Time Off Giving your staff members paid time off is a great way to show appreciation. You can award them additional vacation days that they can use at their leisure or dole out a few hours at a time with late starts, long lunches, and early quitting time. This gives them more time to spend with their family or do something else that they enjoy. 6. Cater Lunch or Provide Snacks Employers can show appreciation through various food-related gestures that cater to the tastes and preferences of their employees. Here are some ways to incorporate food as a form of appreciation: Employers can arrange for catered lunches to be brought into the office from popular local restaurants or specialized catering services that offer a variety of cuisines. Arranging for food trucks to visit the office provides a unique and enjoyable experience. Set up a well-stocked snack bar with a variety of healthy and indulgent options like fresh fruit, nuts, yogurt, chips, chocolates, and soft drinks. Providing breakfast treats such as bagels, pastries, or a smoothie bar on certain days of the week can be a delightful way to start the day. 7. Make Celebrating Achievements the Norm As previously stated, showing employee appreciation isn’t just about one day; it’s about creating a culture of appreciation. Give positive feedback when your employees accomplish a small task or a big project. This feedback can be in the form of an e-mail or by stopping at their desk. Everyone has different comfort levels, so get to know your employees and what form of communication they are most comfortable with. Or send out a company-wide email acknowledging your employee's hard work, recent success on a specific project, or anything similar. Other co-workers will most likely respond to the email, adding other congratulations and resulting in an even bigger act of gratitude. One way you can implement this is by sharing your employee of the month through email. They will love the praise and be happier knowing you want to share their successes with the whole company. Setting up an employee recognition program is another way to give everyone the opportunity to be recognized, and it helps promote productivity in the workplace. 8. Speak Out Against Discrimination Having a company culture that refuses to tolerate any form of discrimination and aims to be as inclusive as possible is essential. However, taking measures to frequently discuss what that means will improve the employee experience and everyone’s sense of safety and empathy. No employee should be made to feel uncomfortable or discriminated against by any person or policy within (or outside of) the working environment. Show your appreciation for employees belonging to a minority or often discriminated groups. Make it easy for them to bring up concerns and normalize zero-tolerance for bias, bigotry, and discrimination of any kind. 9. Offer Career Advancement Upskilling is one of the most desirable factors in employment positions. Now, more than ever, employees want to know that there is room for them to grow and expand their careers. Offering career development programs is one great way to give them exactly that. The rapidly changing world of today means that constant reskilling and retraining exercises are necessary for certain employment roles to stay relevant. Implementing an upskilling program is one of the most useful, valuable, and future-oriented gifts a company can give its employees. 10. Give Career-Based Incentives One of the most practical ways to show your appreciation for employees is to give them rewards based on facilitating their current job. A bigger working space, a private working space, and mentorship are all highly valued rewards by strategic employees. Using job-based rewards as incentives for high performance shows that your company is ready and willing to compensate for hard work with realistic opportunities for individual career advancement. 11. Establish an Employee Recognition Program A great way to show appreciation is to set up an employee recognition program. Appreciation through awards is a reminder of their excellent work. Awards can range in cost depending on the company, but we have a list of ideas for employee appreciation awards to get you started. Another slightly more involved way is to use gamification to show your appreciation. For instance, you can have each team member claim a task. For each task completed, your team members will receive points associated with the value of their completed tasks. You can then allow employees to redeem their points using a corporate rewards portal. In the portal, you can offer anything from vacation days, to work-from-home days, or even scholarships for continuing education. 12. Offer Gym Memberships Employers can demonstrate commitment to their employees' well-being by offering free or discounted gym memberships, or by investing in an on-site company gym. These perks offer a convenient way for them to relieve stress, improve physical health, and boost mental clarity, all of which can enhance productivity and job satisfaction.For companies opting to build an in-house gym, it can encourage a healthy work-life balance, foster greater team bonding as colleagues may work out together, and ultimately, reflect the company's investment in its employees' long-term health and happiness. 13. Get Social Your company’s social media pages are an excellent place to share some good news. You can use your social media channels to recognize employees on special days, such as their anniversaries or birthdays. You could also post a photo along with a blurb highlighting an employee’s contribution to your company. You could also list fun and interesting facts about them that their current workers may not know. Or, you could write a glowing LinkedIn recommendation for a star staff member. This kind of recommendation can help them find success in their current role—and in the future. The Final Word: Always Be Authentic However your company chooses to celebrate achievements, express its appreciation, and reward employees, the most important thing is that it’s done with authenticity.People can pick up on forced or disingenuous gratitude far more easily than you’d think. That kind of expression is only going to cause a wave of eye-rolling and resentment within the workplace. Neither of which are good for the employees nor the company side they work for. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About the AuthorThis article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈
营销拓客

					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
全球峰会
1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
全球代理
 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
全球支付
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
广告投放
2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
LIKE精选
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
在数字时代,即时通讯应用已成为企业营销的重要工具之一。LINE,作为全球主流的即时通讯平台,不仅提供了一个安全的沟通环境,还因其开放性和灵活性,成为企业进行营销推广和客户开发的热门选择。为了帮助企业更高效地利用LINE进行营销推广,LIKE.TG--LINE云控应运而生,它是一款专门针对LINE开发的高效获客工具,旨在帮助用户实现客户流量的快速增长。Line智能云控拓客营销系统适用于台湾、日本、韩国、泰国、美国、英国等多个国家地区。它集批量注册、加粉、拉群、群发、客服等功能于一体,为您提供全方位的LINE海外营销解决方案。最好用的LINE云控系统:https://news.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel什么是云控?云控是一种智能化的管理方式,您只需要一台电脑作为控制端,即可通过发布控制指令,自动化完成营销工作,并且不受数量限制。一、Line智能云控拓客营销系统主要功能1、云控群控多开:允许用户在无需实体设备的情况下,通过网页云控群控大量LINE账号。这种方式不仅降低了设备成本,还能够在一个网页运营管理多个LINE账号,提高了操作的便捷性和效率。2、一键养号:系统通过互动话术的自动化处理,帮助用户快速养成老号,从而提高账号的活跃度和质量。这对于提升账号的信任度和营销效果尤为重要。3、员工聊天室:支持全球100多种语言的双向翻译功能,以及多账号聚合聊天,极大地方便了全球交流和团队协作。二、Line智能云控拓客营销系统优势:LINE养号:通过老号带动新号或降权号的权重提升,实现自动添加好友和对话功能;LINE加好友:设置添加好友的数量任务、间隔时间和添加好友的数据,批量增加好友;LINE群发:设定群发的时间周期和间隔频率,支持发送文本、图片和名片;LINE拉群:设置群上限数量,过滤已拉群,提供多种拉群模式选择;LINE筛选:支持对号码数据进行筛选,找到已开通LINE的用户号码;LINE批量注册:支持全球200多个国家和地区的卡商号码,一键选择在线批量注册;LINE坐席客服系统:支持单个客服绑定多个账号,实现对账号聊天记录的实时监控;LINE超级名片推送:支持以普通名片或超级名片的形式推送自定义内容,实现推广引流。 Line智能云控拓客营销系统提供了一个全面的解决方案,无论是快速涨粉还是提升频道活跃度,都能在短时间内达到显著效果。对于想要在LINE上推广产品、维护客户关系和提升品牌形象的企业来说,Line智能云控拓客营销系统无疑是一个值得考虑的强大工具。通过Line智能云控拓客营销系统,实现营销的快速、准确传递,让您的营销策略更加高效、有力。通过LIKE.TG,出海之路更轻松!免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel感兴趣的小伙伴,可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈