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The Importance Of Employee Appreciation For Organizational Success
The Importance Of Employee Appreciation For Organizational Success
Do you appreciate your employees for their hard work? I guess not enough, but we all know the warmth when someone recognizes our good work and zeal to do more. It enhances productivity and job satisfaction. We must see the importance of employee appreciation and how to show it. As an employer, when you show appreciation, your workers feel good, making them work harder to achieve organizational goals. And this is why you must appreciate them regularly and not just ephemeral. Employee rewards and recognition matter more than you think because it is directly related to job satisfaction, employee engagement, and increased productivity. Therefore, this article will discuss the importance of employee appreciation for organizational success and some ideas on how you can appreciate them. But first, we must know the basics. When is Employee Appreciation Day and Why it Matters? The first Friday of March is the official Employee Appreciation Day. So, technically it was on March 4 this year. But, if you’ve failed to celebrate the event at work this work, do not worry, because employee appreciation is not a one-day affair. This day is a prime time to let your employees know that you value their hard work and recognize them duly for their achievements. But, employee appreciation is a year-long affair, and you cannot pick one arbitrary day and make it special for every employee. As an employer, you must make appreciation a part of your workplace culture and make it diverse and inclusive without discrimination and biases. Also, timely, public, and honest appreciation matters because it keeps your workers agile and enhances employee motivation. It is a way of confirming their abilities and skills. They tend to find meaning in their job and the contribution they’re making towards the company's success. By merely appreciating your workers, you will play a major role in your company’s bottom-line success. The Importance of Employee Appreciation It helps create a strong company culture When you express gratitude and appreciation towards workers, they tend to show positive interpersonal relationships, and mostly it positively impacts team dynamics and communication. Employee appreciation gives birth to a company culture of kindness, empathy, and motivation. This, in turn, brings substantial benefits to you and your team as it depicts your company values are aligned with yours. Enhances employee happiness and morale Coping and keeping high levels of employee morale is your ultimate goal for an agile and active team. Individually, when employees receive appreciation, they feel valued and recognized for the small or significant contributions they made. As a whole, a small amount of gratitude can elevate employee morale and happiness, and you’ll not see dull faces at work. It encourages peer-to-peer recognition Setting an example of an appreciation culture in the workplace will impact your company culture by promoting a peer-to-peer recognition culture. If recognition begins at the top level, it will also slide down to peer-to-peer interactions and appreciation. All you need is a common platform where peers can publicly appreciate their co-workers, which is possible with a rewards and recognition platform. It's time you create a culture of appreciation to enhance engagement levels at work. No credit card needed Less than 5 min to set up Creates a positive work environment When you promote a culture of recognition and appreciation throughout the workplace, you will see a positive work environment. A company that nurtures thankfulness and kindness will always nourish a simple happy atmosphere. It helps enhance employee engagement According to Gallup, businesses with engaged employees show 17% more productivity and experience 21% more profits than companies with more disengaged employees. This is why employee engagement tool is crucial for business success. A known fact, recognition platforms always help increase employee engagement establishing a good relationship between employees and the organization. It adds dialogue and creates new communication opportunities beyond the usual business talks. Improves employee retention and decreases turnover As per the study of Work.com, around 54% of employees leave their jobs because of a lack of appreciation from their companies. Also, Gallup mentions employees who do not feel recognized at work are twice as likely to leave their jobs in the next year. Therefore, if you want to improve retention rates and decrease employee turnover, you must acknowledge workers’ efforts and contributions to your company's success. You will never achieve employees’ trust, loyalty, and tenure without appreciation. Employees become your brand advocates Happily, recognized and motivated employees will share their good experiences with their friends and family, and as a result, you get your very own brand advocates. In addition, you will see a diverse talent pool approaching your company. When employee appreciation is done timely and honestly, employees become your best brand advocates. And this gives you the recognition you want from the outside world. Employee appreciation improves employee performance According to a study by Work.com, 69% of employees will show better performance at work if they receive timely appreciation and recognition. And 78% of US employees said recognition drives their motivation levels. So, now that we know employee appreciation elevates company culture, employee engagement, and retention, is that all? NO. Words of appreciation can also boost workers’ job performance as they will work harder for more appreciation. Conclusion According to Cutting Edge, Walt Disney experienced 15% more job satisfaction by implementing an agile recognition program. Hence, we must implement the same and appreciate employees for all their contributions. We hope now you understand the importance of employee appreciation and how it impacts your business growth. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
9 Employee Engagement Statistics You Need to Know
9 Employee Engagement Statistics You Need to Know
High employee engagement leads to higher productivity, higher job satisfaction, more sales, and higher revenue. When your employees are actively engaged in the workplace, they feel happier and ready to go above and beyond to achieve your company’s goals. Now the question is: Are you doing everything you can to engage your employees and maximize their potential? It is interesting to note that a little above 20% of employees are engaged in their workplaces. Although some researchers have argued with this stance, the numbers are relatively between 30 percent to 40 percent of disengaged employees. More interesting statistics below should motivate you to focus more on employee engagement and nudge you in the right direction. Let’s dive in. Workmates Self-Guided Tour We’ll show you how Workmates can engage everyone in your organization, transform your culture, and drive productivity to new highs. Start Now Only 36% of Employees Are Engaged in the Workplace According to the latest Gallup report, 51% of employees are disengaged in the workplace, while 13% are actively disengaged. Actively disengaged means feeling miserable at work and spreading negativity to their colleagues. While 36% of engaged employees is a rather low percentage, it’s the highest since Gallup started measuring employee engagement back in 2000. The number of actively disengaged employees is the lowest since 2000. In 2017, 85% of employees were disengaged in the workplace, which was a years-long trend. In 2019, the percentage dropped by 10%, meaning that 35% of workers were engaged at the time. Although employee engagement levels are barely higher now, it’s a surprise that they haven’t dropped due to the pandemic. It shows that many companies have clearly been doing an excellent job of improving employee engagement. A Highly Engaged Workforce Increases Profitability by 21% Another Gallup’s report on employee engagement shows that companies with a highly engaged workforce have 21% higher profitability. They also have 17% higher productivity than companies with a disengaged workforce. The reasons for this are clear from point number one. Engaged employees lead to a more productive workforce because they are motivated to complete their tasks on time and successfully, even going the extra mile to reach their goals and objectives. They’re better at meeting customers’ needs, which leads to more sales and higher revenues. Engaged employees are also happier, report lower absenteeism, and tend to be more loyal. Image from Career Employer Employee Disengagement Costs the U.S. Economy $450-550 Billion Every Year A study on employee engagement found that companies in the U.S. lose between $450-$550 billion each year due to disengaged workers. That’s partly because of employees’ lack of motivation and a lower sense of responsibility, resulting in lower productivity, errors in work, missed deadlines, poor customer service, and lower profits. A single disengaged employee can cost a company about $3,400 in lost productivity for every $10,000 in salary. It’s also because many disengaged employees quit their jobs at some point, leaving the employer to reinvest in hiring, onboarding, and training. Many of them even spread negativity through word of mouth, harming an organization’s chances of attracting quality hires. 38% of Remote Employees Feel Exhausted After Daily Virtual Meetings A recent study on the effects of remote work found that most employees show signs of burnout when having virtual meetings every day. 38% of remote employees reported feeling exhausted after daily virtual meetings, while 30% said they felt stressed. The study was conducted in 2020 when most organizations switched to remote work. To stay connected, some employers held video conferences every day, while others did it weekly. Staying connected with your remote workforce is essential, especially since they often feel isolated. But frequent virtual meetings could disrupt their workflow and productivity, demotivate them, and stress them out. They could negatively affect their mental health and job satisfaction, making many of them consider quitting their job. Weekly virtual meetings seem to be a better alternative. 85% of Employees Are Most Motivated When Internal Communications Are Effective According to Trade Press Services, effective internal communications motivate 85% of employees to become more engaged in the workplace. When managers share company news and other relevant information regularly, employees feel motivated to achieve the mission, vision, and goals. When you raise their awareness of your goals, they will be more engaged with your customers as well. So, in creating the most effective internal communications, including employee newsletters, press releases, event updates, and other company news, such as milestones and successful projects. Share information regularly to increase knowledge, consider using internal communication tools to empower teams to collaborate, and build a learning-focused community. Only 16% of Companies Use Technology to Monitor Employee Engagement According to a recent Gartner poll, only 16% of companies leverage technology to track employee progress and engagement. They use tools to monitor employee activity and see when they clock in and out, how many hours employees work, when and how many breaks they take, and more. When you lead a remote workforce, tracking employees’ engagement and performance should be one of your top priorities. It can help you enhance your employee engagement strategy and boost your overall business success. ProProfs Employee Training Software is one of the tools where you can utilize to boost knowledge and productivity. Apart from improving your training efforts, you can use it to identify workers’ strengths and weaknesses. That will help you train them better, thus motivating them to be more productive. To learn even more about improving the employee experience and increasing your competitive advantage while providing a fast return on investment, download our ebook now. Download Now Companies with a Thriving Corporate Culture Achieve Over 4x Higher Revenue Growth As you may know, a strong corporate culture can improve team efficiency which results in a better organization’s financial performance significantly. According to a survey by Hays, 47% of active job seekers want to leave their jobs because of bad company culture. An extensive research project on corporate culture and performance showed that good company culture could help you increase revenue by more than four times. The 11-year-long research project found that companies with performance-enhancing cultures grew their revenues by a whopping 682%. Those with a poor company culture managed to increase their revenues by just 166% over 11 years. So, improving your corporate culture will help you boost workforce engagement, job satisfaction, employee retention, and profitability. It will create a positive and safe work environment where your teammates can thrive and supercharge your business success. Recognition Is the Most Important Motivator for 37% of Employees A pat on the back at the right time can go a long way in motivating employees and keeping them engaged during their tenure in an organization. One study on top performance motivators found that 37% of employees feel most encouraged by personal recognition. A recent employee engagement and modern workplace report showed that 84% of highly engaged employees received recognition the last time they went the extra mile at work. Not surprisingly, only 25% of actively disengaged employees were recognized for a job well done. When you recognize your team members’ good work, whether publicly or privately, you pave the way for their better performance, and when you show you appreciate their efforts, you drive their engagement and productivity. “Our staff has praised the increased communication level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More Employee Recognition Software Rewards Platform encourages Peer-to-Peer recognition, boosts employee morale, allows employees to feel seen, and also helps create a culture focused on teamwork and excellence. Your team members will appreciate any kind of gesture of kindness that shows that their accomplishments, no matter how small, didn’t go unnoticed. For instance, paid time off, gift cards, and event tickets are small rewards that can greatly help with improving employee engagement. Monetary incentives are always good motivators, but employees are encouraged by other kinds of recognition as well. Even the smallest of accomplishments make a difference in reaching your long-term goals, so show your teammates that you value all their contributions. And, remember, a simple “Thank you” can also go a long way. Only 29% of Employees Are Satisfied with Available Career Advancement Opportunities An SHRM’s research on Employee Job Satisfaction and Engagement survey found that only 29% of employees are “very satisfied” with their available career advancement opportunities. 41% marked those opportunities as “very important” when it comes to job satisfaction, engagement, motivation, and employee retention. The survey also found that 44% of employees are “very satisfied” with opportunities to use their skills and abilities at work. In an ideal world, these numbers are at the top end of the scale, but you can increase them with the right opportunities for career growth. If you want to have engaged teams across departments, boost their expertise, and make your organization more profitable, provide them with the LD possibilities that they seek. 33% of Employees Leave Their Jobs for New Challenges According to a Korn Ferry survey, 33% of employees jump ship because they feel bored in the workplace and want to find new challenges. They seek new opportunities for professional development, which motivates them to keep learning and become better at what they do. That’s why implementing new challenges and variations in day-to-day activities should be one of the top priorities for managers and HR professionals. Providing employees with opportunities to learn and grow continually is the key to driving employee engagement and retention. Professional development opportunities are also essential for company growth, as they boost employee experience and help develop skills and competencies. 58% of employees wish their workplace conducted employee engagement surveys more frequently In a survey that was conducted right after the pandemic, most employees appreciated their say in the workplace. They appreciated when the employers took their feedback as it made them feel as if they were a part of the community. In the same survey, more than half of the employees expressed their concerns regarding the minimal acquisition of employee feedback. 58 percent of employees said they wished their workplaces conducted more employee engagement surveys. Employees who were surveyed four times each year instead of once every other year engaged much more actively at the workplace. 61% of employees report complete burnout at jobs Fostering employee engagement is a solution when employees are burned out. Unfortunately, many companies perceive employee engagement as simply adding more tasks to an already overflowing workload. Instead of fostering genuine connection and collaboration, they pile on additional responsibilities during times designated for team engagement. Consequently, approximately 61% of employees find themselves grappling with burnout, feeling overwhelmed by the relentless demands placed upon them, affecting their mental health. This figure is expected to rise even further in 2022, reflecting a concerning trend where employees are stretched thin and struggle to maintain a healthy work-life balance amidst mounting pressures. Image from Career Employer 71% of executives verify that employee engagement is a huge contributor to organizational success Harvard Business Review conducted a detailed study on employee engagement and released all of its findings in a journal called The Impact of Employee Performance. From this journal, we got to know that 71% of executives believe it's a high level of employee engagement that sets their company up for immense success. Further breakdown tells us that the biggest employee engagement driver is the recognition of high performers. It is followed by having a clear understanding of their role and contribution to the strategy, communication, understanding of business goals, and corporate training and development of the individuals. You can use it to direct your employee engagement in the right direction, and once the situation is better, acquire employee testimonials. These will help you verify your implementation strategy. Thus, making room to proceed with the other two metrics that lead to their organizational success include: - High level of customer service (80 percent) - Effective communication (73 percent) So, that's what you should follow once employee engagement has worked well enough. Recognition is Preferred Among 37% of Employees Octanner.com reports that respondents to a study on what would be the most important thing a manager or a company could do that would help the employee become successful suggested recognition. The study proves that a significant percentage of employees would love to put their all to work for an organization when they are accorded the level of recognition they desire. A study by the Incentive Research Foundation found that 84% of employees experienced increased motivation upon receiving recognition for their work. Also, an Officevibe survey revealed that 51% of employees who received consistent recognition are prone to recommending their company as an excellent workplace. To learn more about the features and capabilities available in Workmates, download our ebook now. Download Now Wellness programs decrease employee absenteeism by 25% The research conducted in 2012, which analyzed 42 studies, revealed that participants in workplace health promotion programs had approximately 25% lower medical and absenteeism expenditures than nonparticipants. Programs like these often include fitness activities, nutrition guidance, stress management, and mental health support. By addressing various aspects of employee wellness, organizations foster a supportive and healthy work environment. Engaged employees are more likely to collaborate effectively, innovate, and deliver high-quality work, which increases productivity and enhances business performance. In addition, highly engaged employees are less likely to look elsewhere for work, which leads to higher employee retention rates. There’s an 81% decrease in employee absenteeism with an increase in employee engagement This particular statistic is really shocking. From wages to work culture, the major reason behind employee absenteeism is the lack of engagement. On a positive note, working on this can ensure you have a stable workforce available at all times. But how? Of course, employee engagement is a vast topic. It's more than keeping your employees happy and content. It's about motivating, assisting, encouraging, and providing direction. However, you can start with the two important areas; work/life balance and employee recognition. The majority of employees won't skip work if there's no compromise on personal life and career. Plus, encouraging them for their efforts serves as a great motivator. 1 in 3 employees quit because of boredom According to one survey, the majority of employees change their jobs because of boredom. While it may sound unbelievable, the lack of challenges can significantly exhaust an employee. Doing a task continuously uses the same skills again and again. Plus, it drains the motivation to work. It even makes them feel as if they aren't able to use their expertise to the full extent. As a result, the task seems like a waste of talent and skill. Hence, it is crucial to ensure that the employees have sufficient challenges and variation in work. Not only will this keep them engaged, but, it will also develop their skills and improve competency. Connected employees are 68% less likely to feel burned out at work A report from Gallup on Empowering Workplace Culture Through Recognition found that 68% of employees who feel connected to their organization’s culture are less likely to feel burned out at work. Culture is the heartbeat of an organization, shaping its very essence. When organizations articulate and reinforce the values that drive employees to excel daily, progress toward goals accelerates. A strong culture not only fosters engagement but also provides a roadmap to align that engagement with the organization's objectives and mission, serving as a guiding framework for success. Remote workers have 13.5% higher productivity than office-based employees While some companies are embracing remote or hybrid workforces, not all positions are conducive to full-time remote work. Offering employees the option to work from home part of the time can enhance talent retention, attract candidates, and distinguish companies in today's competitive labor landscape. Stanford University conducted a study revealing that remote workers consistently regularly meet and exceed objectives, identify new processes, and contribute to company culture just as much as anyone in a traditional brick-and-mortar setting. They tend to accomplish on average, 13.5% higher productivity points compared to their on-site counterparts. Older Workers Show More Engagement Another study showed that while older workers may show higher levels of engagement due to stability, and experience, younger workers also thrive when valued, and offered growth opportunities. Individual differences drive engagement across age groups, as shown in a study by SHRM where employees under 40 exhibited lower engagement compared to those in their late forties and above. No credit card needed Less than 5 min to set up Take Employee Engagement to the Next Level Improving employee engagement is the key step to business success. When you create a positive work environment where people can grow daily and receive recognition for their efforts, nothing will stand in your way of achieving your goals. Hopefully, these statistics have inspired you to focus more on engaging your workforce because that means improving your entire organization’s performance. Start implementing the strategies for engaging your employees today, and you’ll boost your company’s profitability before you know it. ... More Interesting Statistics; - 29% of employees express being "very satisfied" with current career and advancement opportunities - according to SHRM’s 2017 report - Employees who take a break every 90 minutes report a 30 percent higher level of focus - 90% of leaders think an engagement strategy has an impact on business success but barely 25% of them have a strategy - as stated by Muse - Gallup's employee engagement database has 70% fewer safety incidents compared with bottom-quartile units. -3 in 5 HR leaders believe that the HR function will rapidly become irrelevant if it doesn’t modernize its approach to understanding and planning for the future needs of the workforce - KPMG source - According to Unleash, 52% of frontline workers claim they would leave their jobs over tech tools - Gallup data states that 95% of people who are thriving at work report being treated with respect all day - 87% of workers believe their employer should do more to listen to the needs of their workforce - source Oracle - Zipia stated that 72% of workers believe work-life balance is a very important factor when choosing a job - 72% of employees agree that engaged employee thinks beyond their job title, in the LinkedIn poll ran by Select Software Reviews. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About Author: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.
10 Ways Time Off Request Software Saves You Money
10 Ways Time Off Request Software Saves You Money
Time is money. Business owners understand this common phrase better than anyone. Training a team to work together generates success, but not if there are issues with tracking employees’ time. Even though everyone’s allowed to take time away from work, sometimes that creates unnecessary roadblocks for their team and the company. These are 10 ways time off request software saves you money and prevents missed goals or deadlines. 1. Minimize Payroll Errors Logging numerical data seems easy, but it can easily present room for error. Employees might forget to clock their overtime or may add more time to their weekly timesheet than they really worked. Sometimes this happens because people are exhausted, but it’s preventable with time off request software. Software programs automate tracking employees’ time down to the second. Management will always have an exact recording of their team’s schedule. No one will have to log overtime hours to fix simple clocking mistakes, and companies won’t pay anyone for the time they didn’t invest in their work. 2. Reduce Time Theft People imagine others stealing pens and notebooks when they picture workplace theft, but time theft is more common. It happens when people deliberately steal time with certain activities, like extending their lunch period without including it on their timesheet or taking care of personal things like scheduling doctor’s appointments. Time off request software gives everyone a quick way to block off time for those activities. If they need to schedule an appointment or take a break for their mental health, they’re more likely to send a quick request than steal the time to prevent days of emailing back and forth. 3. Maximize Employee Productivity Many employees feel they have to go to work even when they’re sick. They might not feel comfortable personally addressing their manager about getting paid time off (PTO) because they know hours worked are everything in the workplace. A simple software program gives them an easy way to stay home when they need to because it’s always available. It could also explain when they’re entitled to time off. Parents may need to step away from work to help their children with school due to COVID-19 closures. The Family First Coronavirus Response Act (FFCRA) gave parents 12 weeks of PTO no matter what their company’s existing time-off rules were. It’s up to management to clarify when people can take time off. If they have a software program that explains everything and makes it simple to send a request, they can return to work with restored energy. They’ll be more productive when they aren’t feeling under the weather or stressed about taking care of their kids. 4. Prevent Unnecessary Employee Overtime Overtime also cuts into a company’s payroll budget. When team members have to fix hours worked in time clock logs, the business has to pay extra hours to rectify the situation. Overtime could also include minutes or hours that employees didn’t actually work, whether they logged it deliberately or forgot to edit their logs after a long week. Scheduling managers can check pre-approved schedules with what’s happening in real-time if they invest in time off request software. If something doesn’t look right or upcoming PTO approvals don’t match company policies, they can resolve issues immediately before overtime payments go out. 5. End Buddy Punching Sometimes an employee knows they’re going to be late to work. They might get stuck in traffic or leave late due to complications at home. They could text a friend who’s already at the office to clock in for them because they’re only a few minutes behind. Even though both people involved mean well, this is a practice known as “buddy punching.” It steals time from the workplace and costs companies big time while processing paychecks. Management never wants to pay people for the time they weren’t at work, but software programs can reduce how often this happens. When people are running behind, they can send a quick request for fifteen minutes off through an app on their phone. It’s much simpler for anyone on the go and saves companies from paying for buddy punching. 6. Avoid Fair Labor Lawsuits The Fair Labor Standards Act (FLSA) created a national policy to ensure overtime pay for qualified workers. If those employees don’t receive one and a half times their standard hourly rate, they can sue. Fair Labor lawsuits might happen if a company doesn’t have a simple way for people to request and track time-off requests. Business owners and HR representatives can save their companies time and money by using software programs to keep track of every request. If an employee gets a lawyer involved and needs to ensure they were paid fairly for their overtime, print a quick spreadsheet of their past timesheets and approved PTO periods to avoid lawsuits and miscommunication. 7. Streamline Administrative Tasks There are endless administrative duties for people to tackle while they’re on the clock. Streamlining as many of these as possible frees their schedule for more productive tasks. Instead of calculating hours and schedules on a spreadsheet for a few hours, an employee could work on a project improving marketing or consumer experiences. It’s better to direct employees to do things that directly increase profits and improve a company’s reputation. Juggling numbers in scheduling software takes people away from using their time more efficiently. Time off request software and mobile apps save you money by reducing how long employees need for more important tasks. 8. Centralize Scheduling Data Larger companies often employ numerous people to cover scheduling and time clock needs. Communication may fall apart if team members have to find information in multiple places to decide how to hand out shifts and when to grant time off. Centralizing scheduling data makes it easier for everyone to understand who can get time away from work and who needs more hours. Utilizing a software program to handle all PTO-related issues makes it easier to communicate and clarify between schedulers and other employees. 9. Improve Company Transparency People may not request time off because they don’t understand or remember the company’s PTO policies. Sometimes people earn weeks of PTO that don’t cycle over into the next year and never use them because they’re confused and don’t know whom to ask. Time off request software and mobile apps improve company transparency by giving everyone access to one collective place for sending requests and checking policy documents. Management should detail PTO qualifications and how to check any remaining PTO to prevent miscommunication. 10. Expedite Team Communication When someone needs time off, they likely send an email to their manager. Their manager then sends the request to another manager, who may contact HR or whichever department handles PTO for a company. Forwarding emails or sending IMs requires much more time than sending a request directly to the right person through a software program. Expedite team communication by minimizing forwarded email chains through the management team. If the person who grants requests is the only person involved, everyone else will become more productive because they gain more free time. Time Off Request Software Saves You Money These are 10 ways time off request software saves you money, but they’re just the start. Streamlining and centralizing communication allows people to become more productive and the workday to be more straightforward. Every business will benefit from improved team focus and well-rested employees. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
How to Hire International Employees at Your Organization
How to Hire International Employees at Your Organization
Hiring international employees is easier than ever before. Now, to access this large and diverse talent pool, employers can simply hire remote workers and bypass the inconveniences of obtaining visas or arranging international travel. The pandemic was the catalyst for this huge shift. Although remote work did exist before the pandemic, this event pushed reluctant business leaders to fully embrace this mode of working. According to Forbes, the number of employees who had never worked from home decreased from 47% to 34% in 2020, the first year of the pandemic. In this article, we’ll discuss the negatives and positives of remote working for businesses and how you can hire international employees on a remote basis. This can help you make the right hiring decisions and avoid the common pitfalls of remote work and international expansion. The Pros and Cons of Remote Work for Businesses Remote work’s popularity has surged in recent years, largely due to technological advances and the pandemic. Gartner predicted that 31% of all workers globally would be working remotely at least some of the time in 2022, with a staggering 53% of US employees and 52% of UK employees predicted to work remotely. Debates about remote work often focus on the positives and negatives for employees, such as less time spent commuting or a lack of social interaction, but what’s the impact of remote work on businesses? Here are the main points to consider. Cons of Remote Work Remote work isn’t the perfect solution for every business. If your company is considering a shift to permanent remote or hybrid work, you’ll need to plan how to tackle these issues: Communication. It’s harder to coordinate projects and build strong relationships within a team if you can’t meet up in person. Remote-first businesses need to use technology and develop strategies (like in-person gatherings for work or socializing) to maintain communication. Security. Remote work can lead to a multitude of security risks. If employees are using their own equipment or connecting to unsafe networks, company data could be compromised. Businesses need to take steps such as providing laptops with security software and making sure employees only keep the data they need. Productivity. You can’t monitor your employees’ activities if they’re away from the office. This means you have to trust them to be productive at home, or you can use tools like time tracking software to ensure tasks are still completed efficiently. Pros of Remote Work Despite these difficulties, remote work can also offer a wide array of benefits to both employees and employers. Here are just a few of the advantages you can expect: Increased employee wellbeing. Employees say they’re happier with flexible work schedules that fit around their lives. Remote work offers this flexibility and also removes the necessity of commuting, saving people time and money. Employee retention. Happy employees are more likely to stay at their current job. Therefore, if you want to improve employee wellbeing and retention, you should consider offering hybrid or remote work. Higher productivity. Although some companies worry about the productivity of home workers, studies have shown that remote work can actually increase productivity. According to a survey conducted by Airtasker, remote employees only have 27 minutes of unproductive time per day (versus 37 minutes for those in the office). Lower overhead costs. Office space can be extremely expensive, which is why transitioning to remote work can help companies decrease overhead costs like rent, utilities and office amenities. A wider talent pool, including international workers. Allowing remote work means that talented workers from all over the country - or even all over the world - can then join your team. This will increase diversity within the company, helping you to consider new perspectives and gain new ideas. How to Hire International Remote Employees International expansion can help your company reach new markets and grow exponentially. Hiring international employees will make your entry into these markets much smoother thanks to their knowledge of the region, and diversity within your company will also lead to the generation of new and unique ideas. As mentioned above, remote work has made it easier than ever to include international workers in your team. Your company will no longer be bound to a physical location and technology will facilitate easy communication between different countries. However, even though the process of hiring international employees isn’t as complicated as before, it’s still a huge undertaking that needs to be carefully considered. Here’s how you should go about hiring international remote workers: 1) Understand Laws and Taxes Understanding the laws and regulations surrounding the hiring of international workers can be difficult and tedious, but this is absolutely essential. First of all, you need to understand the tax laws of the country where your employee lives and take these into account when paying them. The complexity of this process can be off-putting, but payroll management software or even an external HR consultancy will make it easier to handle. Additionally, you need to consider the employment laws of your worker’s home country. Since they’ll still live in their country while they work for you, the laws of their country will apply. For example, they’ll be entitled to their country’s annual leave and sick leave benefits. 2) Consider What You’re Looking For Although remote work has removed some of the barriers around hiring international employees, this is still a much longer process than hiring a domestic worker. In fact, this process can take at least six months, which is why you should fully consider this decision before you take the plunge. When hiring internationally, you need to have a clear idea of what you’re looking for so you can make this process run as smoothly as possible. It’ll help if you know the skills and qualifications you’re likely to find in particular regions, and if you can speak the language and understand the culture of the country you’re hiring in, this will be a huge advantage. 3) Prepare a Good Onboarding Process Once you’ve found your new employee, you’ll need to integrate them into the team and help them feel settled within the organization. This is where a good onboarding process is essential. For remote employees, it can sometimes be more difficult to feel part of the team, especially if you never meet your colleagues in person. So, to tackle this issue, you must provide a clear onboarding timeframe (perhaps six months or a year) and communicate clearly and consistently with your new employee throughout this process. During onboarding, you should check in at regular intervals and discuss any issues that arise. Assigning a particular mentor for this employee (especially if the mentor understands the employee’s culture and language) is a great strategy to strengthen their ties to the company. 4) Consider the Feasibility of Working With Time Differences One of the biggest obstacles faced by international companies is the time differences between different countries. For example, if you have employees in both New York and London, you need to bear in mind that there’s a five-hour time difference. If you expand to other locations, this time difference could increase even further. When you’re setting up teams and departments, it’s important to consider any communication difficulties that could arise due to time zones. This means that it may not be a good idea to hire someone if their schedule is completely different to the rest of their team’s working hours. However, this difference may be a good thing if you want someone to cover work outside regular hours. 5) Understand Cultural Differences Finally, one of the most important things you’ll need to do before hiring an international employee is make sure that you understand any cultural differences that could cause conflict or tension. This will help you avoid interpersonal issues within the company. In particular, you should research attitudes towards work in your new employee’s home country. Certain cultures have different expectations regarding work, such as varying attitudes towards overtime, levels of formality, and emphasis on the team vs the individual. Conclusion: The Future of Remote Work In 2020, a Gartner survey revealed that 74% of CFOs and finance leaders plan to move at least 5% of their employees to remote work after the pandemic. Although this seems like a small percentage of their employees, this statistic shows business leaders’ willingness to accept the transition to hybrid work in the future. To facilitate this transition, businesses need to consider how they’ll handle issues with security, productivity and communication when people work remotely. A remote-first work culture means that remote employees are equally valued and accommodated, so ‘solutions’ like micromanagement and impromptu video meetings aren’t going to cut it. Each business will be able to decide how much remote work they’ll allow, but it’s inevitable that remote work will become part of many companies to some extent. Ultimately, it seems like the traditional 9-5 office job is becoming a thing of the past. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
How is Technology Transforming the Workplace?
How is Technology Transforming the Workplace?
Digitalization, flexible work arrangements and new work models are some of the ways our working environment has evolved over the last few years. The application of smart technologies in the workplace has grown exponentially, as new software and tools have become essential in the new nature of work. As the business world is continuously transforming together with the role and importance of technology, understanding these changes will be vital to staying ahead of the game. The Role of Technology in the Modern Workplace You might be wondering, how is technology transforming the workplace? Today, technological advancements can predict future talent needs, deliver personalized employee experiences, and gather valuable insights about the workplace through data analytics. Forward-thinking companies already acknowledge that technology has forever transformed the traditional workplace and how workers do their jobs in every industry. Technologies like artificial intelligence (A.I.), machine learning (M.L.), and deep learning are an opportunity to speed up complex process workflow and drive great business value. Businesses can leverage innovations to: Streamline complex processes Unify communication channels Support data-driven decision making Boost efficiency Improve bottom line Connect teams and departments better For employees to be productive and engaged, they need an environment that supports their work and provides all the tools they need to do their tasks efficiently. Poor and outdated technology hampers employees' productivity and limits the growth and success of organizations. How is Technology Changing the Workplace? In the digital workplace, the way we connect, collaborate, and communicate is evolving unprecedentedly. As a result, those companies that fail to adopt a tech-forward business strategy and modernize their workplace stand to fall behind the competition. Below are some emerging technologies shaping the future of work in the years to come. Support Flexible Work Models One of the most profound ways the workplace has transformed is by adopting flexible and hybrid work arrangements. However, the switch from face-to-face to virtual work came with many challenges. That's why technological solutions play an integral role in remote work to function efficiently and maintain excellent performance. Hence, many business owners invest in communications and collaboration tools, cloud-based workforce management software, and virtual wellness. Some technological solutions that enable work from home are: Cybersecurity tools File sharing software Collaborative tools Self-service apps Dynamic work-scheduling apps To enjoy the benefits of working from anywhere and maximize productivity, leaders must invest in tools that add to their business's development. Talent Acquisition with Digital Talent Platforms Headlines of labor shortage news are dominating the world of business over the last few years. In a tight labor market, recruiters that use manual paper workflows will lose the war for talent. Therefore, improving efficiency with technology becomes a necessity. With a growing number of workers leaving the traditional workplace, the gig economy is booming. Hence, the use of digital talent platforms allows the recruitment of freelancers. While H.R. professionals have long used Applicant Tracking Systems (ATS) to automate the recruitment process, many organizations use complementary technologies to create one larger ecosystem. Human Resources Information System (HRIS), along with ATS, and Candidate relationship management (CRM) platforms, create robust candidate pipelines, automate screening and scheduling of interviews, and match applicants' skills to a job posting. In addition, the use of artificial intelligence is becoming increasingly favorable in the eyes of the corporate world as it eliminates unconscious hiring bias. Analytics Business Intelligence Business intelligence is the process in which companies use technologies for analyzing data to improve strategic decision-making. Business intelligence and analytics have become powerful tools that provide a great competitive advantage and lead to massive gains for organizations. These tools give us a comprehensive insight into what's happening in the workplace by gathering real-time data on employee engagement, productivity, and performance. By measuring and analyzing these key aspects of the organization, business owners can make better-informed decisions supported by statistics. Some advantages of utilizing business intelligence: Optimize operations Track performance Increase productivity Identify market trends Analyze customer behavior Improve decision-making These sophisticated technologies can reveal future trends, design better workflows, and predict future talent needs. All things considered, human decision-making will not be replaced - but enhanced by A.I. and data science. Customized Learning Paths with New Tech Technology has allowed companies to move away from a one-size-fits-all approach to learning and development. Digital training software gives us the ability to customize and personalize employee learning. These advanced learning management systems can identify and close employee knowledge gaps. Employees can feel empowered and motivated by creating custom learning experiences, methods, and pathways based on their individual needs. Fast-developing Virtual Reality (V.R.) and Augmented Reality (A.R.) simulations, online coaching, and e-learning platforms are some of the most widely used tech solutions for training and upskilling employees. Conclusion Investing in new technology is synonymous with investing in your organization's success and growth. Technological advancements represent an opportunity for businesses to reach business objectives and gain actionable data to improve performance. Smart companies utilize technological innovations to overcome critical challenges, such as recruiting and employee development. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
How to Motivate your Employees in 15 Easy Steps
How to Motivate your Employees in 15 Easy Steps
Any company is as good as its employees! And that doesn't just mean hiring the right people - it also denotes that the employees should be engaged and motivated enough to keep working diligently for the company goal. After all, the happier, more engaged, and more motivated your employees are, the better they will work and give their 100% to the company. So, to ensure that your employees are engaged and motivated, you have to use a successful employee experience management software like SAP SuccessFactors. And that's not all; you also have to implement the software correctly and use certain strategies to keep your employees at the top of their games. Here are 15 easy steps to ensure that your employees are engaged and motivated at the workplace. 15 Steps to Motivate Your Employees Take An Individualized, Holistic Perspective To ensure that you have highly motivated and engaged employees, you have to have an individualized and holistic perspective. Try to learn as much as possible about them, like whether they are fairly compensated, whether they have a sense of community, and whether they feel trusted and valued. This approach, paired with employee experience management software like SAP SuccessFactors, will help you understand the most important thing for your employees. Discover Their True Motivation As we discussed before, you have to understand what your employees need. After all, motivation is about what they wish to become or achieve while staying at your organization. Several SAP Implementation Companies try to find the hidden motivation for their employees as they use it to create a map for the key drivers for their employees. It helps ensure that every employee gets what they want and works harder for the next step of their achievement journey. Regularly Ask What Your Employees Want Communication is the key to keeping your employees motivated and invested in your company. So, you have to communicate about what they want. Keep asking them every other month and every year to see if their motivations change. It will help you keep up with their needs and deliver them when the time comes. Encourage A Learning Mentality Always encourage a learning mentality at your company. First, use new-age platform like SAP SuccessFactors software to identify any experience gaps. Next, fill in those gaps with online training classes and educational benefits. Encourage Innovation and Creativity Encourage your employees to come up with new and innovative ideas. And those ideas don't have to work all the time. Just coming up with ideas and discussing them will help them nurture their creativity, helping them to stay motivated. Provide Specific Goals and Training When your employees perform well at their jobs, they will become more motivated and self-confident about their work. And providing specific goals and training to help them perform better is a win-win situation for both the company and the employee. In addition, this job advancement and enrichment initiative will keep your employees engaged in their jobs. Have A Clear Forward Vision You have to create and deliver a forward-looking vision for your company. Then, you have to hire, nurture, and motivate your employees to become invested in the company's vision and mission. Offer Opportunities, Incentives, and A Democratic Leadership Good employee motivation and effective leadership is the only way to uphold organizational health. So, you need to implement various management practices like incentive offerings, talent management with SAP SuccessFactors, growth opportunities, and much more. Have An Employee Motivation Platform You can also use a common employee motivation platform to help encourage and motivate your employees. It will help them access the company information, collaborate with other members, and stay updated on tasks and projects. Show Your Appreciation A simple thank you or a well done can go a lot way to make your employees feel motivated. They are working very hard for your company and showing that their hard work is appreciated will only motivate them to keep working like that shortly. Give Them Time To "Reset" You have to give your employees ample time to 'reset' themselves. So instead of allotting one task after the other, give them tiny breaks in-between to help them come back and work more efficiently. This way, they will make better progress and remain engaged for long. Have A Modern Working Station You have to provide a modern, functional, and attractive working station for your employees. It doesn't have to be very hi-fi - ensure it provides a positive work environment, keeping your employees happy. Create Conviction with A Greater Purpose You have to establish a defined and clear greater purpose. Only then will your employees understand what they are working for and stay motivated enough to keep working for the big picture. In addition, it will create a sense of belonging in them to help them stay encouraged and motivated for long. Set the Tone for Company Culture Being a leader, you have to set the tone for the company culture you believe in. And by that, we mean being kind to your employees, being passionate about your work, and helpful in every situation. Your employees will soon mirror this behavior and keep up the positive company culture. Redefine the Vision You have to keep redefining the company's vision and mission to your employees. Only then will they be reminded of what they are working for. This push will help them remain encouraged and motivated and will help them to keep working hard. Encourage Teamwork Lastly, make sure you promote teamwork within your company. Only then will your employees be motivated enough to work with one another, bounce ideas around, and develop new and innovative solutions. You can also reward them for good teamwork to keep up the encouragement. Conclusion Keeping your employees motivated at all times is a full-time job. You need to know what gets them going, how to keep them interested, and much more. But with the right employee management software like SAP SuccessFactors and the right strategies, you can achieve this feat in no time. So, follow the strategies mentioned above, and you are good to go. All the best! Author Bio: Eric Smith is an SAP professional providing consulting servicesfor SAP SuccessFactors solutions to his clients. With a knack for technology, he loves to write on the latest SAP developments and share his knowledge with the readers.
9 Effective Employee Engagement Strategies
9 Effective Employee Engagement Strategies
What makes a workplace a place of work? Is it the location, the office building, the equipment, or the amenities? No, it’s the people that determine both the quality of the workplace and the future of the organization. In a 2017 study by Gallup, it was found that only 15% of the world’s one billion workers are engaged at work. It’s a downward spiral that originates with our lack of understanding of human capital management, or more specifically, employee engagement. The more engaged employees, the better it is for the organization. With effective employee engagement ideas, employees are motivated to give their best, resulting in higher profitability, better customer retention, better talent acquisition and retention, lower employee turnover, and a safer work environment. But remember: An effective employee engagement strategy is not a one-day affair. Only an ongoing process will obtain incredible results. No credit card needed Less than 5 min to set up What is Employee Engagement? Employee engagement sounds simple but goes deep. A good employee engagement strategy improves the likelihood that the relationship between the employee and the organization will be positive in nature. Engaged employees: Are self-motivated Have a clear understanding of their roles Recognize the significance of their contribution Focus on future training and development Feel that they belong to a community—that is, the organization The Benefits of an Engaged Workforce Effective employee engagement results in more motivation and better job satisfaction, and thus, a lower cost-to-value ratio for your human personnel expenditure. It goes like this: While every employee adds to the bottom line, engaged employees add that much more. This idea, also known as the service-profit chain, was introduced by Harvard researchers in the 1990s that traces business profitability and customer loyalty right back to engaged, motivated employees. Top corporate leaders know that engaged employees can help raise productivity, increase profits, enhance customer experience, foster brand loyalty, and facilitate growth. The Best Employee Engagement Strategies Below, you’ll find an outline of the steps you can take in order to ensure that the employees achieve a positive emotional connection with the organization and the work they’re assigned to do. In essence, there are three main parts: Physical: The level of complexity of work corresponds to the employees’ skill set. Emotional: Employees understand the job’s significance and put their heart into it. Mental: Employees become engrossed with their work. 1. Hire With Engagement in Mind The decisions you make during the hiring process can lead to different results in the engagement of an individual employee as well as workforce engagement across the organization. Every new hire you make has the possibility to impact how employees interact with each other, either strengthening the values of your organization or detracting from the work culture. A successful hire occurs when a new employee aligns with the organization in many different aspects, including job details as well as the company’s overall culture. Salary: Your new employee’s salary expectations should match what the company can unfailingly offer. Values: Your new hire should respect how the organization operates to attain its goals. Competency: The new hire should have the skills to meet the responsibilities of the position. Culture: The new hires should possess personal and emotional skills to be on the same page with their new colleagues and management. This doesn’t just impact current employees; new hires should be adequately prepared for their new positions, too. According to a Jobvite survey, 43% of new hires leave their jobs in the first 90 days as they felt that the role described during the process of hiring wasn’t what they experienced when they began to work. Your newest employees will evaluate their experience more carefully during the initial few weeks with your business. If you are able to provide what you promised during the hiring process, it will deepen that initial good impression and make way for employee engagement. 2. Streamline Onboarding Developing a comprehensive onboarding program can be a powerful way to improve employee engagement and support the success of new hires. A good onboarding program should: Introduce new hires to the company's mission, values, and culture: Help new hires understand the company's purpose and how they fit into the organization. Orient new hires to the organization: Provide an overview of the company's structure, processes, and systems. Connect new hires with resources and support: Ensure that new hires have access to the resources and support they need to be successful, such as training materials, a mentor, or a go-to person for questions. Provide opportunities for socialization: Help new hires get to know their coworkers and build relationships within the organization. Set clear expectations: Communicate expectations around performance, attendance, and other aspects of the job. Assess progress and provide feedback: Regularly check in with new hires to assess their progress and provide feedback to help them succeed. Your new hires are only learning to navigate the complexity and will need assistance in specific areas. Thus, your first step should be to understand their viewpoint and work towards offering an onboarding experience that will keep them engaged. According to data from ServiceNow, organizations that offer inadequate onboarding programs have twice the chance of facing employee turnover. The first impression is crucial and will have a significant impact on new employees’ expectations. 3. Clarify the Company's Mission By making the mission a central part of the corporate culture, employees are more likely to feel aligned with the company's goals and motivated to contribute to its success. When employees know the overarching goals and values of the organization, they can see how their individual roles contribute to larger objectives. To effectively communicate the company mission, management should integrate it into all aspects of the workplace, from onboarding sessions and training programs to regular team meetings and company communications. Leaders should consistently emphasize and relate back to the mission in daily interactions and decision-making processes, helping employees connect their tasks to the company's broader goals. Additionally, creating opportunities for employees to engage directly with mission-related projects or community initiatives can reinforce their commitment and understanding of the company's purpose. 4. Set SMART Goals and an Action Plan Without any goals, an organization doesn’t have a direction to follow. What does it want to achieve? What does it need to improve? What is the role of the strategy? All these questions need to be answered first. Moreover, the goals that you set need to be specific, measurable, achievable, realistic, and timely—that is, S.M.A.R.T. With tangible outcomes in mind, managers will be able to properly execute the strategy and figure out whether it is following the expected results or not Once the particular goals are in place, prepare an action plan on how to attain them. At this stage, the allocation of resources and definition of key performance indicators (KPIs) are taken care of to facilitate the measurement of progress. The effectiveness of the action plan is the responsibility of the direct supervisors. Employee engagement rates soar when they distribute the results and propose future endeavors. One of the ways to ensure this is to let your employees know how significant their contribution is. There are different ways on how to do staff recognition. Tell them how it is helping in achieving the organization’s business objectives. Simply speaking, organizations need to start making their employees feel that they matter. 5. Be People-Centric Employees are not robots; they are human. Organizations that tend to see employees as a commodity, but your employees are not another factor of production. They are prospective champions of your organization’s values and principles. Companies can become more people-centric by prioritizing employee well-being and development at the core of their business strategies. Actively listen to employee needs and feedback, providing comprehensive support systems like mental health resources, career development opportunities, and flexible working conditions. 6. Create an Office Environment Conducive to Work Giving employees a space that enhances productivity and satisfaction involves ensuring that all employees have the necessary tools, information, and training to perform their jobs effectively. First, the physical workspace should be designed to promote focus and efficiency. This means organizing workstations to minimize noise and distractions, providing ergonomic furniture, and ensuring that the office is well-lit and temperature-controlled. Adequate technology and resources, such as high-speed internet, modern computers, and effective communication tools, should be readily available to all team members. Second, maintain an open line of communication where employees can easily access the information they need and feel comfortable requesting additional support. This can be facilitated through a well-structured intranet, regular team meetings, and clear documentation of workflows and policies. 7. Offer Remote and Flexible Work Offering flexible work hours can be a powerful way to improve employee engagement and foster a positive work culture. Here are a few benefits of offering flexible hours: Improved work-life balance Increased productivity Greater employee retention Improved morale There are a few different ways you can offer flexible work hours, such as allowing employees to choose their own work schedule within certain parameters, offering flexible start and end times, or allowing employees to work remotely. 8. Promote a Strong Company Culture By prioritizing a positive and inclusive company culture, organizations can create a workplace where employees feel valued and inspired to contribute their best work. A strong company culture is built on clear values that are actively practiced and integrated into every aspect of the organization, from hiring practices to day-to-day operations and decision-making processes. Management should lead by example, embodying the company's values in their actions and communications. Regularly celebrating achievements that align with these values, such as teamwork, innovation, or customer service, can reinforce their importance. Additionally, creating opportunities for employees to connect with one another, such as team-building activities, social events, and collaborative projects, strengthens interpersonal relationships and fosters a supportive community. Lastly, encouraging open communication and feedback through town hall meetings, suggestion boxes, and regular check-ins can help maintain transparency and ensure that the culture evolves in a way that continues to meet the needs of its employees. 9. Establish a Sense of Community An organization is essentially a community; each member fulfills a specific task and serves the community as a whole. To encourage this community spirit among your employees, any engagement activity can help, from organizing a big annual event to simply taking a team out to lunch. Notwithstanding the hierarchy of the organization, it’s better to maintain a certain level of equality and unbiasedness where everyone feels they are important to the community. This philosophy is typical in the new-age technology startups where they adopt a more casual, no-walls organizational policy. Though sustaining this new business approach might be tricky, it can lead to highly engaged staff. 10. Recognize Employee Contributions Two out of three employees feel they do not get enough recognition for their work, according to Office Team data reported by Forbes. As a result, most employees will not deliver their maximum potential and may engage in unwanted behavior. And highly-trained and qualified talent will always be looking for better job offers. For this reason, it’s wise to create a recognition-rich environment where good work is rewarded with perks and incentives. At the very least, a few good words and a certificate of appreciation can go a long way in letting others feel valued for their work. 11. Invest in Career Development For many, just coming to the office, doing the work assigned, and taking the paycheck back home isn’t enough. They need to know there are sufficient growth prospects for the role they are fulfilling. If your employees feel that you don’t care about their professional development, they may begin to look for work elsewhere. Whether it’s by running a proprietary training program or sponsoring higher education for your employees, you are not only investing in the future of your company but also creating a sense of loyalty among your employees. Remember, every employee loves a company that supports them in their professional career and adds value to their personal lives. Want to retain top-notch talent in your organization? Ensure their professional growth and you will reap the benefits. Providing opportunities for employee development can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Offer training and development programs: Workshops, seminars, or online courses help employees learn new skills or advance their careers. Encourage continuous learning: Learning opportunities outside of formal training programs can include attending conferences, participating in webinars, or taking online courses. Set up mentorship programs: Match employees with experienced mentors who can provide guidance and support as they learn and grow. Provide opportunities for career advancement: Offer opportunities for employees to take on new challenges and responsibilities, such as leading a team or taking on a new role within the organization. Promote self-directed learning: Encourage employees to take ownership of their own development by providing them with resources and support to pursue their own learning goals. 12. Hire Quality People Managers Your secret weapon to spur employee engagement is the managers—they are the middlemen between boardroom members and the employees. In most cases, the employees interact with the top-level executives rarely, if ever, but have daily interactions with their immediate bosses. Whether they are feeling secure, angry, or ignored depends on how you manage employees. Gallup’s chairman, Jim Clifton, once said: “Employees—especially the stars—join a company and then quit their manager. It may not be the manager's fault so much as these managers have not been prepared to coach the new workforce.” While organizations can choose to educate their managers on how to better engage their employees, it’s always better to hire a capable manager first. Check their professional background and try to see if they are suited for the tricky job waiting for them. 13. Introduce Team-Building Activities Team-building activities can be a great way to improve employee engagement and foster a positive work culture. Here are a few ideas for team-building activities that you might consider:Trust-building exercises: Some of the examples include "Human Knot" or the "Trust Fall."Communication challenges: Activities that require team members to communicate effectively can help improve collaboration.Problem-solving activities: Examples might include "Escape the Room" or "Mars Mission."Outdoor activities: Getting team members out of the office can help them bond and have fun together. It can include a team hiking or camping trip, or a group outing to a ropes course or other adventure activity.Creative activities: This can be in the form of painting or art competitions, singing and dancing events, etc.It's important to choose activities that are appropriate for your team and that align with your goals for employee engagement. 14. Provide Incentives for Work Achievement Incentives can be a powerful tool for motivating and engaging employees. Here are a few ideas for incentives that you might consider Monetary rewards: bonuses, pay raises, and other financial incentives Time off: offering additional vacation days or flexible work arrangements Recognition: publicly recognize and praise employees for their hard work or send a hand-written note Professional development opportunities: training programs, mentorship opportunities, or professional certification courses. Special perks: reserved parking spot or a choice of office location Another option: a recognition and employee rewards solution, like Workmates. Our solution is customizable and offers a unique set of advantages, as an ideal recognition solution. Workmates increase employee engagement and boost productivity in the workplace. Workmates Self-Guided Tour We’ll show you how Workmates can engage everyone in your organization, transform your culture, and drive productivity to new heights. Start Now 15. Encourage Collaboration Encouraging collaboration can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Encourage employees from different departments or teams to work together on projects or tasks. This can help break down silos and foster a sense of teamwork. Encourage employees to share ideas and feedback with one another, and create a culture where it's safe to speak up and share perspectives. Host team-building activities or outings that encourage employees to get to know one another and work together in a more relaxed setting. Encourage a culture of collaboration and teamwork by recognizing and rewarding team contributions and successes. Utilize tools like project management software, virtual meeting platforms, and online collaboration spaces to make it easier for employees to work together and share ideas. 16. Facilitate Two-Way Communication Top business leaders generally believe in the open door policy and do not use “top-secret” information to their advantage. If organizations act secretive and only divulge information on a “need-to-know” basis, it will likely cause lower engagement rates among their employees. Transparency begets trust when employees understand how corporate decisions affect the workplace. But simply disseminating information isn’t enough. Communication should go two ways—the employees should be encouraged to share their concerns so they don’t feel ignored or unvalued. Here are a few strategies that can help your organization: Create a culture where it's safe for employees to share their ideas, concerns, and feedback. This might involve setting aside dedicated time for open discussions or establishing a suggestion box where employees can anonymously share ideas. Encourage employees to communicate openly and honestly with one another and with management. This might involve creating dedicated channels for communication, such as a team chat platform or a suggestion forum. Be open and transparent with employees about company goals, plans, and challenges. Regularly solicit feedback from employees and actively listen to their ideas and concerns. This might involve hosting team meetings or one-on-one conversations with employees. As a leader, model open and honest communication by being approachable and transparent in your own communication style. 17. Utilize HR Software Implementing HR software can be a powerful way to improve employee engagement and streamline HR processes. Here are a few ways that HR software can support employee engagement: HR software can help automate and streamline HR processes, such as payroll, benefits management, and time and attendance tracking. This can help reduce the administrative burden for HR staff and free up more time for engagement and development efforts. Many HR software platforms offer features such as team chat, task management, and document sharing, which can help facilitate communication and collaboration among employees. HR software can provide employees with access to self-service tools, such as a portal for viewing and updating personal information or requesting time off. This can help empower employees and improve their overall experience with HR. Some HR software platforms offer tools for setting and tracking performance goals, which can help employees stay focused and motivated. Many HR software platforms offer features such as learning management systems, which can help employees access training materials and track their progress. 18. Conduct Employee Surveys Circulate questionnaires and surveys that permit your employees to express their opinions and concerns. The more you ask for their opinions, the more they feel esteemed, entitled, respected, and like they belong to the organization. Conduct the survey in such a way that it will yield the most thoughtful, timely responses. The catch here is to keep the surveys short and conduct frequent employee-pulse surveys. This lets employees think properly and reply at a higher rate. Additionally, it’s a great idea to build a habit of transparency and share the results. Sharing all the data collected from surveys will demonstrate transparency and help you to engage employees. 19. Engage Departing Employees Offer appropriate transparency when offboarding an employee. Each will have their own reasons why they depart. The appropriate details provided by the team members when they depart can aid the rest of the employees in processing the change without making cynical guesswork. Apart from that, recognize your employees’ reasons why they are leaving voluntarily. When you understand and categorize the reasons employees leave, it will help your organization to improve. If any engaged employees are leaving voluntarily, stay connected with them. You can consider curating alumni networks to be in contact with past employees. It will give you access to expanded networking and employment opportunities. Plus, it might make some employees come back to your organization with new skills and experiences when new positions open up. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About the Author This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
8 Techniques to Keep Remote Employees Engaged
8 Techniques to Keep Remote Employees Engaged
Five years ago, there were a few companies that offered at-home work, but they were rare. If you could find work as a home-based employee, you were incredibly lucky—and if you were an employer who offered at-home work—well, you were incredibly generous! Times have changed—and changed abruptly—and remote work is quickly becoming the norm. With that sudden change in the work environment comes entirely new management challenges (as if the old challenges weren’t difficult enough!). One of those challenges is employee engagement for remote workers. How on earth do you keep employees, working from home, spread out all over the nation, engaged with each other and the jobs they’re doing? Here are eight strategies you can use to increase remote employee engagement, and keep your currently-engaged employees interested, committed, and productive. We'll start with the one that sounds a bit hokey, but can be a lot of fun—especially if you have an employee who loves to emcee and run the show: Build Camaraderie Through Get-to-Know-You Games The managerial challenge of having remote employees is creating an in-office camaraderie... without the benefit of an "in-office" environment. There's a sort of professional togetherness that "just happens" in an office, and recreating it between a dozen or more remote teammates is no easy feat. It's even more difficult when onboarding new team members for remote work—and even more difficult when a new employee comes into a team that already knows each other. There are ways to jumpstart that interpersonal connection, though, and a great way is through weekly check-in sessions where work issues are *not allowed* to be discussed. That can be tricky to do, and it can be difficult to get people chatting, but people will do so if they have a game to play. One such game is "Two Truths and a Lie" game. Each participant shares two interesting things about himself/herself, along with one lie. Here's an example. Let's say you work with legendary actor and all-around great-guy Paul Rudd. Paul might share the following: "I have a star on the Hollywood Walk of Fame" (truth) "I was a bar mitzvah DJ while I attended acting school" (truth) "I played point guard on the Boston Celtics basketball team in their championship 2008 season” (lie). The game usually lets the group discuss the person's two truths, and it's a great way for everyone to get chatting and develop a kinship. Sometimes employees feel a bit shy at first, but usually get into it a while—after all, everyone has a few interesting experiences they can share. You can do this before or after team meetings, and it doesn't have to take long—a fifteen-minute session, with laptop cameras on, should do it—and while it may not make everyone best friends, it will absolutely bring people together and give them something to joke about in the literally thousands of emails they'll send to each other all day long. Keep in Touch with Alumni and Have "Alumni Reach-Outs" "Alumni" is a "buzzy" word right now, but the concept of work alumni—or "boomerang employees"—is really powerful. Here's how it shakes out: Boomers tended to find a company, work there for 40 years, and then retire. It was a pleasant, time-honored progression that is (perhaps unfortunately) long gone. Current generations get a job, dive in, and then... bounce around for 40 years! Corporate loyalty—both from companies and employees—is a thing of the past. The idea of "work alumni" is that somewhere in that bouncing, they'll bring their increased skill set back to your company and teach newer hires. In other words, you’ll get your favorite employees working for you again. So what's the best way to create an alumni squad that wants to return to your company and/or team? First and foremost—create a company and/or team that people want to return to! Once they do leave, the next step is to keep in touch with them. Send them little reminders that you appreciated their work, and that they always have the option of returning. If you really want to keep them engaged, invite them to your Camaraderie Sessions or team meetings where you play Two Truths and a Lie! The trick is to be on their minds the next time they opt for a new professional career. If you can do that—and create a work environment that they remember fondly—you may find yourself with boomerang employees who bring their engagement with them. Give Spot Bonuses at Random Times Social scientists love to study addictive behaviors, not only because their insights on the topic could help millions of people, but because the concept of "reward" is central to psychology. In the case of gamblers, researchers stumbled upon a fascinating principle they termed the "variable-ratio schedule." It gets complicated, but the main idea of variable-ratio schedules is that people respond very strong not to scheduled reinforcement, but to random reinforcement. Ever wonder why a person can sit in front of a slot machine for eight hours and lose money, instead of working a job for eight hours and making money? Variable-schedule reinforcement has something to do with that. So how can this help you get your remote employees motivated? Reward them for work well-done—but also reward them at times when they may not expect it. A random, spot-gift of a $25 Amazon card or—even better—a gift certificate to a store you know they like—can be the kind of unexpected perk that really resonates. This flies in the face of everything we, as leaders, have learned about merit-based performance. The rules we have lived by for many years say that in order to receive some sort of bonus, an employee must first accomplish a given goal, meet a specific due date, or attain a certain benchmark. But the new rules of remote employee engagement are a brave new world! The “Spot Bonus at Random Times” technique encourages you to forget all that, and see what happens when you reward employees just for doing what they're supposed to do. After all—bad surprises are bad, but good surprises are wonderful! Here's another idea related to spot-bonuses: Give "Vacation Raises" Instead of Monetary Ones This can be a difficult topic to address, because no one wants to admit that raises... well, they aren't what they used to be. Previous generations of American workers had a pretty easy professional journey, and they expected promotions and raises, and that's really all they needed (and that's why older professionals are often confused by discussions about employee engagement, such as this one!). For modern companies, though, raises are not as easy to come by—and that's not always their fault. Corporate budgets are small, and company shareholders often expect very large returns on their investments, and it's just a sad fact that managers simply don't have the option of providing raises the way they did in years past. When you also consider that work-from-home employees today see leaving for new companies as an easier path to promotion, it's no mystery why raises are more complicated than they used to be. So money for raises can be difficult to come by, but here's something that's relatively easy to come by: time. Like some kind of god, you can give your employees and team members the ephemeral gift of time, and chances are very strong they will absolutely love you for it. Does that sound crazy? Here's an article in Inc. describing how 20% of employees would rather add five more vacation days to their calendar than receive a 10% pay raise. Here's the kicker: studies have shown that employees with generous time-off packages are actually more productive than employees with less-generous time-off packages. So, why not? Give it a shot—it won't cost you anything! Assign Novel Short-Term Projects (Key Word: "Novel") Many jobs—even creative ones!—fall into a routine eventually. The same workflow, with the same clients, on the same days of the week—even those of us who love habitual activities get tired of the same thing, day-in, day-out, and day-in again. So mix it up! Assign not only new projects, but new types of projects. For an editor, it might be selecting artwork; for a marketing team member, it might be sales outreach; for an admin, it might be project work. Identify the goals you need to meet, and recruit new people for the task. Not only does learning new tasks feel good (thereby creating remote engagement), you might find that someone on your team has a hidden talent you didn't know about. The keys here are novelty (the new activity needs to be a genuinely new task) and brevity (that task must be impermanent and time-limited). Try to avoid challenges that are too taxing—after all, the goal is increased engagement, so that should be the focus. The other trick, of course, is to refrain from overburdening an already-busy team member, but it can help if that task is important to the employee—and that's where you, as a leader, can make a difference. Listen to his/her complaints, aspirations, and ideas, and try to pair him/her with a task that is meaningful. If you can get your employees working on new tasks, everyone wins. And with that goal of getting to know your employees in mind, that brings us to our next technique: Give Hyper-Targeted Gifts Personal, thoughtful gifts make employees feel seen, valued, and understood. If you can provide exactly what someone needs—and exactly when they need it—you'll have a happy, engaged employee, and that’s especially true for work-from-home employees. For example: if an employee has a child with a big event coming up on a weekend—a birthday party, or a religious ceremony, or a school play, or something like that—letting them log off two or three hours early on a Friday to finish event-related tasks can be hugely beneficial, and something they won't forget. There's one important factor to remember, however: if you're going to adopt a strategy of gift-giving, it is VERY important that you apply it evenly and provide random gifts (at different times) to everyone on your team. If gifts are given to the same employees again and again, a "favoritism" factor emerges, and that actually acts as a demotivator. The gifts don't have to be huge—in fact, smaller gifts seem to work as well as big ones—but they need to be personal and well-timed in order to make employees feel seen and heard. Let's say a team member complains in a team meeting that their apartment is always drafty—you can send a sweatshirt (with the company logo, of course) to help. Obviously, you'll want to check with your HR department to see if gift-giving fits within your company’s by-laws, but personal, thoughtful gifts can mean the world to your team members. Other than that, embrace your inner Santa and gift away! With gifts in mind, you may also want to embrace the next strategy, which is to... Embrace "Freebie Culture” Managers are often surprised at how well freebies can work, but the great majority of people LOVE free stuff. It doesn't even matter what it is, sometimes—as long as it's free, people are up for it. In fact, if your company is one where people apply because they love your product—think brewery, clothing label, ice creamery, etc.—giving freebies to team members can be seen not as a tactic, but as a necessity. So whatever it is that your company produces, figure out a way to bequeath it to your employees. If your company is an information-based company, freebies can be a little more challenging, but if you don't have any ideas, ask your employees! They probably have some great ideas on free stuff they could use. With all this talk of freebies, and raises, and increased vacation days, we should probably address our list tip: Always Realize That the Best Motivator Is... You know what it is. It's money! When all else fails... pay them more. There's no way to create engagement than to buy it! Hopefully, there's something here that can help you—good luck, have fun, and enjoy your team's engagement! AboutAuthor: Matthew Burke runs Rough and Tumble Gentleman [roughandtumblegentleman.com], a website devoted to beard care and beard products. He manages 11 full-time remote employees, has fully embraced freebie culture by giving away beard oil and beard balms whenever possible, and loves giving (and getting!) hyper-targeted gifts.
4 Benefits Of Allowing Flexible Work Schedules
4 Benefits Of Allowing Flexible Work Schedules
Remote work was here long before COVID was present, although it was rarely implemented. Now studies listed on Small Biz Trends inform us that remote work will now become commonplace — even after the effects of the pandemic have passed. By the end of 2025, over 36 million Americans will be working remotely. This is double the numbers from three years ago. A large reason why the number of remote workers is growing is attributed to the flexible work schedules they can provide. Flexible work schedules allow employees to work whenever they want and attend to responsibilities outside of their job, increasing their productivity levels and overall satisfaction. For a more in-depth discussion on benefits, however, we've outlined a couple below: Improves productivity levels Flexible work means being able to make time for other things, like hobbies. And it just so happens that being able to indulge in said hobbies can greatly increase productivity — a testimonial on Harvard Business Review wrote as much. According to Gaetano DiNardi, a marketing lead for Nextiva, spending time on his guitar between work hours allowed him to take breaks and reawaken his creativity, leading him to perform better at his job. It even boosted his "creative confidence." "When I face a tough challenge at work and feel stymied, I can start to question whether I’ll ever figure out a successful solution," he admits. "But after an hour of shredding on the guitar, hitting notes perfectly, I’m feeling good [...] And when I face that work project again, I bring confidence with me." All in all, when people have time for their passions, it positively affects their work performance. Attracts more talent Since many people have experienced the benefits of flexible working hours, most of them prefer maintaining this work setting. In our article entitled Job Applicants Want Remote Work Than Ever Before, we discussed how 70% of employees prefer a remote working position over an in-office one, simply because of the convenience and flexibility of it. Companies that implement flexible job options attract more job seekers and gain new hires. Consequently, more applicants mean a greater and more diverse pool of talent to choose from. Increases job satisfaction Working from home or any location enables employees to have more time to attend to their other duties, like family. Lauren, one of the remote nurse practitioners featured by telehealth network Wheeltestified how a flexible remote work setup has granted her the opportunity to fulfill her role as a mom. "I am able to be an active parent, support my husband as a teacher, and make time for myself," she says. The flexibility of her job has even helped her settle into her new home without the added stressors, and she has never been happier. And when you have a happy and satisfied employee, a myriad of good things will follow, such as better work outputs, a more positive workplace culture, and, most importantly, an increased likelihood of staying in the company. This leads us to our next point. Decreases employee turnover The more satisfied workers are, the less likely they are to quit and find a job somewhere else. And as previously mentioned, many employees are happy with a flexible, work from home setup. Research mentioned on PR Newswire even states that many people prioritized the benefits of flexible work schedules over a promotion or higher role, and would gladly stay in a company that offered such a perk. Moreover, the hiring process requires more resources because of the background checks, interviews, and training that you have to do. Retaining happy and loyal employees is better for your business than recruiting new hires. Flexible work schedules are now part of what job seekers look for and what employees hope their company would start or sustain. It increases productivity, improves satisfaction, decreases employee turnover, and attracts a lot of talent. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
12 Common Problems With Onboarding New Hires (Plus 8 Best Ways to Onboard New Hires)
12 Common Problems With Onboarding New Hires (Plus 8 Best Ways to Onboard New Hires)
Whenever you hire new employees, you should be performing employee onboarding to help your new hires learn their job. However, if you aren't giving them a proper onboarding experience, your new employees may struggle to understand and perform their duties. You may find yourself losing employees faster than you can hire them. What are common mistakes that people make with their onboarding platform, and how can you avoid them? If you're concerned about your onboarding software, don't worry.Read on for a few common mistakes that you should avoid with yourHRonboarding software. 1. Misleading Job Descriptions Onboarding mistakes can happen long before you begin the recruiting process. If you want capable employees who can perform the duties you need, then you need to start with a comprehensive and for your new HR professional. Make sure that you reassess job listings before attempting to hire new employees (in-house or with the help of true outsourcing). Are the job duties listed still accurate? Has anything crucial changed about the job position since you last listed it? If you want long-term employees, make sure you change any relevant information so that your new hires are getting all the information they need. This will help make the onboarding process much easier and give your employees the chance to do a great job with their new position! 3. Contact Your New Hire Before the First Day Often there is quite a time-lag between the offer of employment and acceptance exchange and the first day on the job. Immediately on receiving the acceptance from the job candidate, it is always a good idea to reply, confirming when they start and what the program for the first week will be. You will need to copy the reply to your colleagues using the Onboard software so that they can set up appropriate reminders and notifications for themselves too. It also gives your colleagues the opportunity to communicate easily with you (as the main contact person) for the new hire. About one week before Day One, send an e-mail to the new hire to keep up their enthusiasm for the job they are about to start. That way, you minimize any nervousness they might be feeling. The e-mail can be brief and friendly. If necessary, you can detail any documents the prospective employee needs to bring with them on the first day. You can let the new hire know that they are free to ask any questions before their first day. 4. Standardize the Welcome Pack Your company should have a standardized Welcome pack for all new employees. These days, most of the things an employee needs to familiarize themselves with the company's mission, values, and history are best provided in digital format. The same is true of your Employee Handbook. The ideal place for this is on the HRonboarding portal, where the handbook can be fully indexed and searchable, making it an easy and lasting source of information. Including a section on "What is the HR onboarding process?" will help new entrants to appreciate that HR will play just important a role in their employment as achieving performance standards set by their managers. Formulating the content of the Employee Handbook is, of course, a separate exercise involving input from all managers, and even all employees. Theemployee handbookdocument, of which there are many examples online will detail your company's policies, guidelines, and rules. It should be clear, unbiased, and structured in a way that facilitates updates of single sections should any policies or guidelines change. Present some part of the welcome pack to the new hire in paper format. Even if it is a card with the e-mail address and password they should use when they first log in. The HR contact should introduce the new employee to everyone, including the C-suite managers on their first day or two. Introductions may be kept brief, but done on a team by team, or department by department basis. Introductions should start with the people the new hire will be working with most closely and then move on to those further afield. One important introduction is to the new hire's designated onboarding buddy. 5. Appoint an Onboarding Buddy The onboarding buddy or a go-to person should be a peer or team member who has already worked for the company for quite some time. It should be someone who can do a reasonably good job of answering all the questions the new hire might be a little timid to ask their manager. The idea is to make the new employee feel comfortable on a fairly informal basis within the culture of the company and offer them a grassroots perspective. By contrast, the new hire's manager will have their own role to play during onboarding that will be directly related to the actual work. 6. Prepare the Workspace as Part of the Onboarding Process for New Hires What is new employee onboarding, if not making space for the new employee? Will the new employee need a desk, chair, laptop and mobile and a key to an office door? Make sure that these essentials are ready before the first day. Personal touches, such as a company mug or pen or scratchpad would also be a good idea. 7. Go Beyond the First Week Human Resources would have been involved in the recruitment and selection of the new employee. To increase chances of retaining your new employee, you need to keep checking up on them at regular intervals that go way beyond the first week. Most experts recommend a one-on-one once a month for the first year. Such meetings can be scheduled well in advance and focus on the employee's experience of the company and any challenges. These meetings may or may not be directly linked toperformance reviewsdepending on your corporate culture and possible level of engagement with LIKE.TG'sWorkmates recognition and reward software. In any case, from the employee's perspective, it is encouraging to see a trajectory of meetings planned ahead that will deal with their experience in the workplace. It gives a sense of purpose and one of belonging, both good indicators of better employee retention. 8. Defined Training Paths The new hire's training will be entirely dependent upon the level at which they enter the company structure. Many employees are hired precisely because they already have the skillset and experience the company needs. Others will need immediate training as part of their first few months on the job. Whatever the case, the likely path or training options available to the new hire should be outlined during the interview and onboarding process. Some companies also impose training obligations on employees, e.g., to attend a fixed number of hours of continuous professional development related to their role and responsibilities within the company each year. These training aspects go hand in hand with key performance indicators (KPIs). An employee needs a clear understanding of what constitutes success in their job. Well-crafted KPIs with well-structured evaluations at specified intervals is motivational. EffectiveKPIs lead to increased productivityand better retention levels too. Onboarding Process Tips We hope that these onboarding process tips have given you practical ideas that you can action. At LIKE.TG, we know that all the above ways to onboard news hires are easy to achieve by using our Onboard software in combination with other components of our suite ofHR management software solutions. Methodical onboardinghelps new hires adjust to their team role. What’s more, it sets a standard for what’s expected of them. Most importantly, methodical onboarding sets new employees up for success. Successful onboardingdelivers better staff performance. It also results in improvedemployee satisfaction. In turn, your company will enjoy improvedemployee engagementand retention. Keep reading for our free onboarding checklist and templates for 2021. You can also download our free New Employee Orientation Checklist. Things to Remember: A Hiring Checklist Modern HRprofessionals facenew onboarding challenges. Comprehensive onboarding is a win-win for everyone. A systematic method of introducing a new employee to your company can help you to overcome today’s obstacles. The following checklist offers 12 steps you’ll want to consider as part of your onboarding process. 1. Submit job requisition before the final hiring decision2. Prepare new hire paperwork3. Procure new hire devices and equipment4. Set up new hire on all relevant systems through IT5. Set up new hire workspace6. Schedule new hire orientation7. Send welcome email or packet to new employee8. Provide new hire with a facility tour9. Introduce new hire to peer mentor10. Announce the hiring of the new employee internally11. Schedule post-hire meeting one to two weeks out for onboarding feedback12. Schedule 30-, 60- and 90-day check-ins with new hire Of course, these are general items that you’ll want to include in your new employee checklist. You can add or remove items as needed. There are many steps involved in preparing a new hire for their role successfully. Anew hire orientationchecklist can help you to make sure that you don’t miss important tasks. The early stages of employment set the tone for employee sentiment. By following a methodicalemployee onboardingchecklist, you can deliver the best employee experience possible. Onboarding Templates for Hiring Managers It may surprise you how often companies overlook establishing a concreteonboarding process. Many firms throw their onboarding process together at the last minute. This practice is ill-advised. A poor onboarding experience can have a negative effect on employee moraleand engagement. A few industry-specific templates may help you to build the perfect onboarding process for your company. You most likely know a great deal about your company’sonboardingprocess. However, you may not have considered the process as a whole. Onboardingis the entire process that encompasses bringing a new hire into your organization. In addition to completing paperwork, you’ll also want to provide the best experience possible. The following industry-related templates may help you to ensure that you don’t miss any vitalonboarding steps. General Onboarding Template Again, you’ll need to prepare any needed employee paperwork. This paperwork might include tax forms, compliance documentation, and basic details about the new employee’s roles and responsibilities. In addition, you’ll want to: • Approve employee paperwork• Discuss project goals with the employee’s supervisor• Discussroles and responsibilities• Prepare employee workspace You also want to assign any required reading, training, or other steps that will help your new employee get up to speed. Retail Onboarding Template In a retail setting, you’ll want to collect any vital forms that the new hire must complete. You’ll also want to schedule a welcome video screening or provide online access for the same. In addition, you’ll want to: • Go over job expectations and performance requirements• Introduce your new hire to employees and team members• Schedule a facility tour, including an explanation of technology and systems Furthermore, you’ll want to provide your new hire with more specific or advanced training if needed. Food and Beverage Industry Onboarding Template The food and beverage environment is fast-paced. You’ll want to startthe onboarding processby highlighting employee work duties and introductions to staff members. You also want to assign a mentor that will help your new hire learn the intricacies of the job. In addition, you’ll want to: • Inform all staff members of the new hire• Schedule follow-up meetings for feedback if needed• Scheduleperformance reviewsfor the first week and month You’ll also want to provide the new hire with opportunities to ask questions or to provide them with more information if needed. Field Operative Onboarding Template With company field operatives, you’ll want to confirm the home office location and job start date. You’ll also want to provide your new hire with contact information and other important details. Also, you want to send an employee welcome packet or email before the new hire starts. In addition, you should: • Confirm start date 3 to 5 days ahead of schedule• Deliver field-based equipment such as a laptop, mobile device, or other specialized equipment• Provide access to needed documentation You’ll also want to schedule regular check-ins for the first week and beyond to make sure that your new hire is getting up to speed adequately. Remote Worker Onboarding Template Onboarding a remote worker requires clear communication. For instance, you must provide a written explanation of a new hire’s role and responsibilities clearly. You must also clearly communicate your company’s culture, mission, values and other details.In addition, you’ll want to: • Craft interview questions that clearly communicate the work environment of your company• Prepare all important documents, such as the job offer, tax forms, job description, and other information• Walk the new hire through company-specific information, such as your organizational chart, directory, handbooks, and other information You’ll also want to make arrangements to have all documents e-signed withhighly capable HR software. Fortunately, you’ve come to the right place to learn about just such a solution. Thinking Beyond Your New Hire Checklist LIKE.TG is a powerful tool for deliveringemployee engagement. With our platform, you’ll make your new hires feel like part of the team. More importantly, you’ll keep them excited, motivated, and informed throughout their career. We provide you with the tools that you need to encourage existing team members and welcome new hires. Furthermore, our technology makes it easy for you to show staff that they’re part of a team with informal recognition,kudos, and other great forms of encouragement. With LIKE.TG, you can recognize and reward employees early and often. What’s more, you can maintain a two-way conversation with your staff members seamlessly. We also provide resources that enable you to train employees on existing systems such as company internets and CMSs. With our platform, you can easily provide your staff with the information that they need to do their jobs. You can also use our technology to schedule regular meetings. You can use these meetings to answer questions or provide feedback aboutemployee performance. With LIKE.TG, you’ll have everything that you need to managethe employee experiencesuccessfully—from startto finish. Setting the Stage forEffective Onboarding New hires must consume a lot of information. It helps to provide new hires with information in chunks. This technique enables new hires to process information better and get up to speed faster. For example, you can start out by training a new hire on your company’s values, mission, and goals. An overview of their job-related project and deliverable responsibilities is ideal for the next phase of training. Next, you can provide them with information about the company structure, such as your various departments and workflows. Here, you’ll also want to go over the key people in charge of running the company. You also want to provide a separate training where you can dive into a new employee’s role and responsibilities. During this part of training, you’ll also go over whom the new hire reports to and introduce them to their coworkers. During the next training chunk, you can introduce the new hire to your company tools. You’ll want to provide step-by-step guides to help your new employee become familiar with the tools that they must use to do their job during this training phase. As you can see, new hires have a lot of information to consume. Manualonboarding processescan prove frustrating. However, automation can help you to streamline the training process. With LIKE.TG, you can deliver clear and consistent training to your employees. What’s more, you can develop customized compliance, onboarding, and action-item checklists to ensure that every new hire experiences the bestonboarding processpossible. Get Hiring Right from Day One Hopefully, our free onboarding checklists and templates for 2021 will get your future hiring initiatives off to a solid start. With LIKE.TG, you can automate your new employee orientation checklist for maximum productivity. Our technology enables you to create a memorable onboarding process. What’s more, it will enable you to improve HR productivity and deliver a professionalonboarding experience. Handling Employee Onboarding Properly Employee onboarding is a crucial program for your new employees, so take the time to make sure that your program and employee onboarding software are high-quality. Your new employees deserve the chance to learn and thrive in their new positions. Remote work can make onboarding difficult, so keep these common mistakes in mind the next time you are planning on improving your onboarding software! Does your onboarding platform need a boost, but you aren't sure where to go for help? We're here to help you.Contact uswith any questions or concerns you have about our employee onboarding software and continue reading our blog for more helpful tips. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
The Importance of Employee Recognition in a Remote Working World
The Importance of Employee Recognition in a Remote Working World
We all want to be recognized for the work we do. It feels nice when our achievements are celebrated by our colleagues and bosses. It is easy to feel motivated to succeed when you know you have the support of those around you. This becomes increasingly important in a world where the workforce has been thrown into the deep end of the remote working pool. Today more than ever, workers are physically isolated from their colleagues and supervisors. This makes it essential for businesses to reach out and check on the well-being of their employees regularly, and offer rewards and recognition. Although the events that forced most of the working world into a remote-based system have been nothing short of catastrophic, there is a silver lining to the gloomy clouds of this pandemic. Studies on remote workers have shown increases in productivity and employee satisfaction, with only 25% of people currently working from home stating that they would voluntarily return to the office once the COVID-19 pandemic is brought under control. This increased satisfaction has been a welcome relief to many and has made a dent in the disturbing 2018 statistic that 53% of us were disengaged with our job. Perhaps in the years after this pandemic, we will see improved employee engagement among the beneficial changes brought about by this tragic event. The uncertainty COVID-19 has brought upon the workplace has been a recurring theme for the past couple of years. With a drastic overhaul of the workplace environment, businesses have had to adapt quickly. Including an effective employee recognition program in any plans moving forward should be at the top of every employer’s to-do list. In a time when job security is even more volatile, making sure your employees are well looked after and satisfied with their working situation, and rewarding and recognizing employees, is pivotal to their professional development and your business success. Benefits of recognizing the hard work of your remote employees Does it surprise you to find that two-thirds of the working population feel undervalued, reporting that in the past week they had not received recognition for work they felt deserved it? If this is news to you, it means that recognizing employees could be a fantastic low-cost, high-impact investment for your business. Simply by recognizing your workforce, you could be positioning yourself ahead of 66% of your competition. Below are some reasons why recognizing the work of your remote employees is vital to company success. Retain more employees Studies show that employees who feel undervalued are often disengaged. This is a concerning state of mind for your workforce, as disengaged employees are 12x more likely to leave their job. Turnover is expensive. With costs of recruitment and training, it’s estimated that it costs businesses 33% of an employee’s annual salary to replace them. When you consider that 25% of the U.S. workforce quit their jobs in 2021, that is an enormous outgoing expense. To improve employee retention, focus on the health and wellness of your employees, including their mental health. Dedicating more resources toward the retention of high-quality staff should be a priority, not an afterthought. Recognizing the work of your remote employees and making your business one they wish to work for is one of the many tactics business owners need to investigate if they wish to retain more employees. We will dive into effective methods of recognition for remote workers later in this article. Foster a healthier and more innovative work environment Setting up an environment that fosters employee appreciation is one of the smartest things a leader can do. Leading by example, a great manager should privately and publicly congratulate team members on work and non-work-related milestones, give thoughtful gifts and bonuses when appropriate, and offer an avenue of career advancement within the company's hierarchy whenever possible. This will create a positive feedback loop. If workers feel like they are part of a remote ecosystem that values recognition, they will be more likely to recognize the work of their peers, which is when positive company culture begins to blossom. A healthy environment is one in which all inhabitants thrive. Productivity will increase It’s no secret that employees who feel valued and motivated will be more productive toward the company's goal. Reports show productivity can increase as much as 20% when employees are happy at work. Although happiness is subjective, we know what contributes to employee satisfaction. Factors such as room for growth and opportunities, a healthy work-life balance, purposeful work, peer recognition, and being recognized by management are cited over and over again as reasons to stay or leave a workplace. Employee recognition can be an entirely free exercise, making it a low-risk, high-reward investment. Effective tactics for recognition in the workplace Showing employee recognition isn’t rocket science, and it can be inexpensive. It is a low-risk investment that pays dividends. There are hundreds of ways you can show your remote workforce that you value them. Below are some effective ways you can start recognizing your employees today. Build a better remote environment Prior to COVID-19, each American was predicted to spend up to one-third of their life at work, meaning employer investment into the work environment was of the utmost importance. Now that we have moved toward a remote working model, adjusting the physical environments of each worker is not possible. The solution—focus on the new work environment. Look toward building the ultimate online community that your workers will be pleased to work in every day. Now is the time to upgrade to the tools and technologies that will enable your workforce to thrive and stay engaged while working from home. Downloading the newest screen sharing or video conferencing app, or providing your marketing teams with high-quality SEO tools, is an effective way of showing them you want them to succeed. Invest money into improving the backend servers your employees are using every day, and take the time to ask them what they need to make working from home a successful venture. Integrate applications like Slack or Google Hangouts, or create private social media groups that allow workers to socialize and communicate within the company. Virtual team-building events can help employees feel more connected to each other and build stronger bonds. Use these techniques to keep your workers in the loop and to also promote peer-to-peer support. It’s good to have dedicated work channels for more serious information, but it’s also important to offer a place for people to post jokes, memes, funny videos, or articles they find interesting. These can foster a supportive online community that will improve employee experience and reduce feelings of loneliness and isolation remote team members may be experiencing. Purchasing these things will show that you are prepared to allocate funds to essential items that will improve the welfare of your workers, making it an indirect but effective way of recognizing the hard work they do. Congratulate employees on milestones Life is made up of millions of moments. Some are more noteworthy than others. The key is to recognize your employees on the milestones that matter to them. Sending out gift cards for birthdays and work anniversaries is a good place to start, but getting to know the individuals who represent your company allows you to recognize their achievements—work-related or not—appropriately and authentically. Try scheduling weekly calls with workers individually to find out how they are coping with this new remote lifestyle. If that isn’t feasible due to the number of your staff, make the effort to send out personalized casual check-in emails that give your workers an opportunity to bring you up to speed on work and non-work-related events. Keep in mind everyone has responded to this change differently. Some may be thriving, while others are missing the daily activities that came with working in a shared space. Be sure to note this as it will help you make informed decisions on who needs to be contacted more frequently. Don’t neglect to congratulate employees on milestones just because they are out of sight. Failure to do so could be perceived as a lack of care. If an employee is coming up on long-service leave, do not miss the opportunity to thank them. Be sure to bring up this dedication in a timely manner during a group call. Thanking your employee in front of their peers is a powerful way to show that hard work does not go unnoticed. You can organize for a gift to be delivered to their chosen address, or send something to them virtually. Give thoughtful and practical gifts that can be used remotely When talking with your employees on your weekly calls, actively listen for things that they have been doing during in their spare time. What do they talk about? Do they listen to certain podcasts while they work at home? What excites them? What have been their thoughts on working remotely? When you come across little nuggets of information, write them down and refer to them when a future gift or bonus is necessary. For example, Lucy has been with your company for five years. She has worked incredibly hard and been very profitable for the business. You remember that before she began working remotely, she always had a book in hand or was discussing literature with a co-worker. Maybe in your video calls, you noticed a pile of books on the desk next to her. Mailing an e-book reader or a voucher for a local bookstore to her could be the perfect gift for her long service, and she may appreciate it more than a cash bonus of greater value. Remember to be practical—be sure that her voucher can be used online if the local store has been closed due to the coronavirus or that the book can be delivered to her if she can’t get to the post office. Thoughtful gifts will often be cheaper than standard ones. The fact that you took time to think about what would make them happy shows true employee recognition. This will not be forgotten. Think about how good a thoughtful gift felt when you received one in your life. Another option is practical gifts, which are a great way of showing that you are fighting on the same side. Even if your worker is thousands of miles away, you can buy them lunch from a local restaurant that supports delivery. This helps your worker’s community as well as the worker themselves, who will now have one less thing to worry about in their workday. Display trust in their newfound autonomy This is a more subtle form of recognition but may be the most powerful. Reaching out to your employees weekly through email, social channels, or video calls will help you recognize which individuals are thriving and those who may need more support. All change can be stressful, and remote work has its challenges. Don’t compound them by micromanaging your workers and expecting several daily check-in calls or forcing them to install monitoring software on their computers. Use this unprecedented time to show that you trust their ability to provide great work remotely and reward employees accordingly. Offering flexible hours is a great way to demonstrate trust and make your workers’ lives easier. An employee may want a large break in the afternoon to pick up the kids, or they may want to start an hour later so they can add a morning jog to their routine. Experiment with being more lenient and trusting of their process. If they are not performing to the required standards, reach out to them and find out what you can do to help them to remain productive while working remotely. If you have been impressed with how your employees have handled increased autonomy, let them know. Publicly recognize individuals or groups who are utilizing their time efficiently. Indicate opportunities for growth Nothing stifles productivity more than a bleak outlook. If you haven’t given your employees something to strive for, they will struggle to gather the motivation necessary to work toward your goal. If a new position becomes available within the company, consider looking in-house before expanding your search. Chances are you already have someone working in the business who would relish the opportunity to learn and grow professionally. On a group call or in the online work community, notify staff that you are looking for suitable applicants for a role within the company. Announcing promotions or plans to train certain employees in new skills keeps your workforce in the loop and shows them that there are opportunities for professional advancement. Upskilling your workforce shows that your company culture promotes growth and that you have a higher quality workforce. Everyone wins in this situation. This will show your other employees that their hard work will be repaid and that they will not have to begin looking for employment elsewhere if they begin to feel stagnation. Making your business one that repays its employees with opportunities is an efficient way to retain workers. Conclusion Now that the majority of workers are operating out of makeshift offices in their living rooms and kitchens, keeping in touch is crucial to company success. Showing employee recognition in a remote working world doesn’t have to be more difficult, it just requires employers to adapt and become creative in their methods. In a time of uncertainty, working hard to ensure your staff knows you appreciate the work they are doing despite the difficult circumstances will be even more powerful. As an employer, be sure to include employee recognition in your plans, as you too navigate this new world of remote working. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
Ways to Reduce Employee Attrition Using Performance Management and Engagement programs
Ways to Reduce Employee Attrition Using Performance Management and Engagement programs
Effective performance management and engagement programs are key to reducing employee attrition. Performance management ensures the set of tasks and outcomes are meeting the goals of an organization effectively and efficiently. As per research, employees having a high engagement rate with their respective employers tend to show a 20% higher performance margin. In addition, with better employee performance, companies can make up to 22% more profits. Thus, businesses need to improve their existing performance management and engagement practices as much as possible. Let us explore the role of performance management in employee departure and how businesses can reduce it: How can performance management lower employee attrition? One of every manager's crucial tasks is to hire the right people for the right job. But, the responsibility doesn't end here; employee retention is essential. Numerous factors influence an employee to continue their job in an organization. Some of the key elements among them are job satisfaction, hard-work recognition, career growth, good relationship with managers and team leaders, etc. Though a good salary might potentially be one of the reasons as well, it can not motivate employees to stay in a company culture they don't connect with for longer. Therefore, maintaining a good employee performance management policy and company culture is of utmost importance. By satisfying all the employee motivating factors mentioned earlier, efficient performance management ensures whether the company is meeting the expectations of each employee. Needless to say, this practice can potentially lower the rate of employee departure for any organization. Also, it will build long-term worker loyalty. Source Up to 98% of businesses agree that performance management is crucial, However, only 64% state they have been taking an effective approach toward it. So, if you belong to ones who think they do not have a meaningful performance management practice in place, then read ahead to learn ways to achieve it. How to Reduce Employee Attrition through Proactive Performance Management and Engagement programs? Here are the 5 most effective ways to attain it: ● Com­mu­ni­ca­tion through weekly check-ins Companies need to focus on frequent employee performance discussions. Plus, practical coaching sessions instead of the old ranking and rating system. Through ongoing conversations, organizations can learn about the employees on a deeper level. Not only does this approach help in building trust, but it also allows employees to open up about their everyday workplace interactions. It is one of the aspects of better performance management. With a work environment where managers, peers, and working staff can have open conversations, better workspace relationships develop. Also, it enhances team management and employee engagement resulting in better performance. While you implement this strategy in your performance management practice, ensure not to overextend the employee check-ins duration. Focus on exchanging feedback and responding to problems in an efficient yet timely manner. Having a systematic feedback process gives employees a solid idea of the expectations from performance review meetings. ● Growth and professional development approaches As per stats, 87% of millennials support the fact that workplace learning and development are important. And 74% of employees show interest in learning new skills to scale up their knowledge. Employers can enhance employee satisfaction and engagement by offering them adequate time to build their skills. It will also help in recognizing the best talents. Business leaders must help their employees get better at their job and develop advanced skills to take on greater responsibilities. In addition, it will enable companies to build employee loyalty and enjoy a competitive edge in the industry. Setting up initiatives for workplace education is incredibly useful. They can be programs for employee mentorships, specific training courses, or anything similar. Here you help your employees in their professional development by enabling them to set practical goals. Like educational QR codes used in classrooms, organizations can assign dynamic QR Codes to every employee. They can be imprinted in the ID card of the worker for quick access. It will enable employee training tracking through embedded URLs to make workplace education more effective. With just one scan, users can verify training records, including skills, qualifications, completed courses, recertifications data, attendance, and so on. ● Recog­ni­tion and appreciation Source Every hard-working employee prefers to know whether they are doing their job efficiently. And when managers provide them with well-thought feedback, they feel enthusiastic about putting more work into the job. We can say that getting recognition for performance from managers or team leaders is a crucial aspect of employee satisfaction. Also, regular feedback helps workers to assess their strengths and weak points. The practice also plays a key role in determining every employee's work style and personality type. Hence, managers can take on one-on-one interaction with each employee in a personalized manner. And it can have a huge impact on employees' perspectives on the organization. ● Build employee trust and confidence An effective way to build trust and confidence among employees is being open about the goals and plans of the organization. It helps employees have a vision of their responsibilities for long-term goals. To attain it, companies need to actively discuss and share their goals with employees in a manner that lets them comprehend its core value. One way to do this is by engaging employees in planning term-based objectives that'll help achieve the end goal. Let them come up with their unique ideas and plannings, and consider what they have to say. It will build confidence among employees and trust that the company cares about their opinions. Another aspect to consider in this scenario is to ensure that managers set an excellent example of performance management behaviors. Managers who take time to discuss the personal and professional development of workers and give honest feedback gain the respect of subordinates in the team. It would be best to adopt a coaching technique for performance management. ● Take a strengths-based approach One way to increase engagement within the team is to provide them workload as per their strength. It makes the employee feel valued, helping them develop a connection to the company. So, ensure to focus on enhancing your employees' most vital working capabilities. Eventually, with this practice growth in the company's allover performance is inevitable. Follow a person-centric approach that revolves around genuine understanding and support. The traditional approach of performance management focused more on the outcome than the employee’s healthy work-life balance. It is the main factor that encourages workers to leave the organization. On the contrary, organizations, where employees receive appropriate workloads, reflect directly on the overall productivity of the company. Conclusion From the employees' perspective, engagement is all about having a connection with the organization and knowing that the employer recognizes their contributions. Hence, efforts should be put in the betterment of performance management programs where leaders actively support and meet employees' unique requirements. Companies can improve engagement, performance, and employee satisfaction by taking a flexible work and people-centric approach. About Author: Claron is a brand aficionado. He has an unceasing curiosity about what brands do to break through the clutter to stay relevant to their audience. He also loves to explore how simple tech (dynamic QR Codes lately) can be used to improve customer experiences and consequently, scale up brands
A Strategic Approach to Tech Recruitment
A Strategic Approach to Tech Recruitment
Tech recruitment isn’t something that you should wade into without proper preparation. Given the precarious nature of today’s labor market, it is imperative to adopt the right strategy. Failing to do so could leave your enterprise riddled with substandard professionals, or perhaps, none at all. While technical recruitment is challenging, there are many strategies you can use to get it right. In this post, we run through a strategic approach to tech recruitment that will make it considerably easier to attract the employees you need. Figure Out What You Want Before posting any job ads on job sites or public message boards, take some time to figure out who you need. For instance, if you want to develop software, don’t just look for people who have had “developer jobs” in the past. Instead, be more specific. For instance, you might post an advert for Java developer jobs. Similarly, be clear about the type of engineers that you require. If you are looking for people to fill data engineering jobs, look for candidates with extensive backgrounds in mathematics and statistics, not just programming. When advertising, do the following: Explain why a potential hire might want to come and work for your firm. Be clear about what their role will be and precisely how they will participate in company life Talk about your company, what it does, and the kind of projects the prospective employee will tackle Discuss the skills you need, and then provide a list of examples so that interested parties can quickly identify whether they are the right candidates for the role Play Up Your Strengths As with any industry, big brands tend to be more successful in attracting top talent than smaller firms. Therefore, it’s critical to play up your strengths to convince prospective employees they should work with you. Specifically, what can you do, though? Here are some ideas: Discuss opportunities to work on exciting, one-off, perhaps game-changing projects that will impact customers and clients Talk about your company’s unique culture and some of the benefits that recruits will experience Mention growth opportunities and where you expect your company to be in two, five, and ten years Make it clear that recruits will be making meaningful, positive contributions to both the company and the lives of customers and clients Offer Technical Staff What They Want Even if bigger companies are offering JavaScript jobs, you can still compete with them as long as you offer technical staff what they want. Developers’ main requirements are: A good starting salary with opportunities to increase it within a reasonable time frame Interesting projects and work, including rewarding problem-solving Independent working arrangements and the ability to make decisions autonomously, without the need to run everything by management Opportunities to work remotely for at least some of the week Management by people who understand the field and can provide meaningful support High-quality equipment that makes the development process as smooth as possible Leverage Data Given the competitiveness of technical recruiting, data can be a fabulous ally. Collect information on average salaries, workforce trends, and even the hidden costs associated with talent acquisition. Then use this information to make your job postings’ remuneration and terms and conditions as competitive as possible. You can also use data to define your talent exploration areas. Look for opportunities to find employees from areas where the supply of workers is outstripping the demand, potentially lowering your acquisition costs. Get Comfortable With Technical Terms Many recruiters ignore technical jargon. However, they do so at their peril. Developers, software engineers, and other technically-minded candidates want assurances that the companies they apply for have technical expertise. Furthermore, they also need to post job descriptions that clearly define the requirements of the advertised role. Avoiding technical terms makes that difficult. But you don’t want to go too far in the opposite direction, either. The trick here is to strike an optimal balance. Job descriptions and advertisements should be approachable, but should also contain phrases that prospective candidates can use to determine whether they are a good fit or not. Think “friendly” but “professional.” Make Your Interview Process Air-Tight Technical candidates often have multiple job options. After all, their skills are in high demand. The trick here is to calibrate your interview process so that you pitch your firm at the same time as working out whether the candidate is a good match for the job listing. Here’s our advice: Offer remote interview options, particularly for candidates who want to work remotely (always offer in-person as an option, too, to maintain professional standing) Introduce the candidate to team members informally so that they can begin to develop a rapport Tell applicants who will be interviewing them ahead of time and guarantee feedback, whether they get the job or not These strategies can dramatically improve candidates’ perceptions of you while also letting you see how they perform, both socially, and technically. Use The Right Onboarding Software Onboarding software is essential for making candidates feel comfortable when joining your enterprise. What Is An Onboarding Software and Why You Need One Onboarding software packages help you integrate new hires into your ecosystem. The goal is to help them transform from an outsider to a full member of the team. Onboarding software is beneficial for the following reasons: Improves the employee experience, reducing the risk of staff turnover Boosts employee engagement Increases the likelihood of attracting extremely talented individuals Promotes better company culture Increases productivity in the first six months The Bottom Line Getting tech recruitment right is extremely challenging in today’s labor market. There are more unfilled positions than there are candidates looking for work. The trick here is to strategize your tech recruitment processes. If you can find ways to better target the people you need while also standing head and shoulders above the competition, you can attract the talent you need, even if you are a smaller firm. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
How to Increase Employee Engagement in the Healthcare Industry
How to Increase Employee Engagement in the Healthcare Industry
There are a number of ways to increase employee engagement in the healthcare industry. One way is to improve communication between employees, HR, and management. The Importance of Employee Engagement in Healthcare Employee engagement is critical to the success of any healthcare organization. Engaged employees are more likely to be productive, motivated, and committed to their workplace. Furthermore, employee engagement has been linked to improved patient outcomes. A study conducted by The Advisory Board Company found that hospitals with high levels of employee engagement had significantly lower rates of mortality and readmission than those with low levels of engagement. Positive Work Environment Matters There are a number of ways to improve employee engagement in healthcare organizations. One way is to focus on creating a positive work environment. Ensure that employees have the resources and support they need to do their jobs effectively.Provide opportunities for professional development, and foster a culture of open communication and collaboration with tools such as team chat. A Culture of Patient-Centered Care Make sure that every decision made by the organization is based on what is best for the patient. This can be achieved by involving employees in decision-making, ensuring that patients are involved in their own care, and making sure that the overall patient experience is positive. Employee engagement is essential to the success of any healthcare organization. By focusing on creating a positive work environment and a culture of patient-centered care, healthcare organizations can improve employee engagement and, ultimately, patient outcomes. The Importance of HR and Management in Healthcare Healthcare organizations are under constant pressure to improve patient outcomes and control costs. To meet these challenges, healthcare leaders must adopt best practices in human resources (HR) and management. The role of HR in healthcare is to attract, develop, and retain a high-quality workforce. To do this, HR must identify the workforce needs of the organization and develop strategies to attract and retain the best talent. HR must ensure that employees have the necessary skills and competencies to meet the demands of the job. The role of management in healthcare is to provide leadership and direction to the organization. Management must set the vision for the organization and establish goals and objectives that will help the organization achieve its mission. Management must develop and implement strategies to improve patient care and control costs. Human resources and management are two of the most important functions in healthcare organizations. By adopting best practices in HR and management, healthcare leaders can improve patient outcomes and control costs. Maximizing Learning for Your Workforce The healthcare industry is one of the most important industries in the world. It is also one of the most challenging, with a workforce that is constantly under pressure to provide high-quality care. Increasing employee engagement in the healthcare industry can be a challenge, but it is essential to ensuring that your workforce is productive and motivated. One way to increase employee engagement in the healthcare industry is to focus on maximizing learning management for your workforce. Learning management systems (LMS) can be a powerful tool for keeping your employees up-to-date on the latest changes in the industry and ensuring that they have the knowledge and skills they need to be successful. An LMS can also help you to identify and track employee engagement levels. By using an LMS, you can get a better understanding of which employees are actively engaged in learning new information and which ones are not. This information can be used to tailor your training and development programs to better meet the needs of your workforce. If you are looking for ways to increase employee engagement in the healthcare industry, consider implementing a learning management system. An LMS can help you keep your workforce informed and engaged, and ensure that they have the knowledge and skills they need to be successful. How HR can help Increase Employee Engagement in the Healthcare Industry The healthcare industry is one of the most important and demanding industries in the world. Employees in this industry are constantly under pressure to provide quality care for patients while also dealing with the administrative and regulatory aspects of the job. This can often lead to high levels of stress and burnout. One way to combat these issues and increase employee engagement is to have a strong HR department that is dedicated to supporting employees. HR can help by providing resources and programs that promote wellness and work-life balance. They can also create policies and procedures that make it easier for employees to do their jobs effectively. Your HR can play a key role in creating a positive corporate culture. A positive culture can help to reduce stress levels and make employees feel more engaged in their work. HR can accomplish this by promoting teamwork, communication, and respect among employees. By taking these steps, HR can help to increase employee engagement in the healthcare industry. This, in turn, can lead to higher quality care for patients and a more positive work environment for employees. Final Word Hold regular meetings where employees can voice their concerns and suggestions. Management and HR can make an effort to get to know their employees on a personal level. Offer opportunities for professional development. This can include offering tuition reimbursement or sponsoring employees to attend conferences and seminars. Human resources dept and managers can create a positive work environment by promoting teamwork and recognition. Keep employees informed of changes in the company so that they feel like they are part of the decision-making process – HR and management can definitely create a more engaged workforce that is committed to the success of the company! About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, and onboarding, and to save you valuable time!
20 Employee Engagement Statistics You Need to Know
20 Employee Engagement Statistics You Need to Know
High employee engagement leads to higher productivity, higher job satisfaction, more sales, and higher revenue. When your employees are actively engaged in the workplace, they feel happier and ready to go above and beyond to achieve your company’s goals. Now the question is: Are you doing everything you can to engage your employees and maximize their potential? It is interesting to note that a little above 20% of employees are engaged in their workplaces. Although some researchers have argued with this stance, the numbers are relatively between 30 percent to 40 percent of disengaged employees. More interesting statistics below should motivate you to focus more on employee engagement and nudge you in the right direction. Let’s dive in. Workmates Self-Guided Tour We’ll show you how Workmates can engage everyone in your organization, transform your culture, and drive productivity to new highs. Start Now Only 36% of Employees Are Engaged in the Workplace According to the latest Gallup report, 51% of employees are disengaged in the workplace, while 13% are actively disengaged. Actively disengaged means feeling miserable at work and spreading negativity to their colleagues. While 36% of engaged employees is a rather low percentage, it’s the highest since Gallup started measuring employee engagement back in 2000. The number of actively disengaged employees is the lowest since 2000. In 2017, 85% of employees were disengaged in the workplace, which was a years-long trend. In 2019, the percentage dropped by 10%, meaning that 35% of workers were engaged at the time. Although employee engagement levels are barely higher now, it’s a surprise that they haven’t dropped due to the pandemic. It shows that many companies have clearly been doing an excellent job of improving employee engagement. A Highly Engaged Workforce Increases Profitability by 21% Another Gallup’s report on employee engagement shows that companies with a highly engaged workforce have 21% higher profitability. They also have 17% higher productivity than companies with a disengaged workforce. The reasons for this are clear from point number one. Engaged employees lead to a more productive workforce because they are motivated to complete their tasks on time and successfully, even going the extra mile to reach their goals and objectives. They’re better at meeting customers’ needs, which leads to more sales and higher revenues. Engaged employees are also happier, report lower absenteeism, and tend to be more loyal. Image from Career Employer Employee Disengagement Costs the U.S. Economy $450-550 Billion Every Year A study on employee engagement found that companies in the U.S. lose between $450-$550 billion each year due to disengaged workers. That’s partly because of employees’ lack of motivation and a lower sense of responsibility, resulting in lower productivity, errors in work, missed deadlines, poor customer service, and lower profits. A single disengaged employee can cost a company about $3,400 in lost productivity for every $10,000 in salary. It’s also because many disengaged employees quit their jobs at some point, leaving the employer to reinvest in hiring, onboarding, and training. Many of them even spread negativity through word of mouth, harming an organization’s chances of attracting quality hires. 38% of Remote Employees Feel Exhausted After Daily Virtual Meetings A recent study on the effects of remote work found that most employees show signs of burnout when having virtual meetings every day. 38% of remote employees reported feeling exhausted after daily virtual meetings, while 30% said they felt stressed. The study was conducted in 2020 when most organizations switched to remote work. To stay connected, some employers held video conferences every day, while others did it weekly. Staying connected with your remote workforce is essential, especially since they often feel isolated. But frequent virtual meetings could disrupt their workflow and productivity, demotivate them, and stress them out. They could negatively affect their mental health and job satisfaction, making many of them consider quitting their job. Weekly virtual meetings seem to be a better alternative. 85% of Employees Are Most Motivated When Internal Communications Are Effective According to Trade Press Services, effective internal communications motivate 85% of employees to become more engaged in the workplace. When managers share company news and other relevant information regularly, employees feel motivated to achieve the mission, vision, and goals. When you raise their awareness of your goals, they will be more engaged with your customers as well. So, in creating the most effective internal communications, including employee newsletters, press releases, event updates, and other company news, such as milestones and successful projects. Share information regularly to increase knowledge, consider using internal communication tools to empower teams to collaborate, and build a learning-focused community. Only 16% of Companies Use Technology to Monitor Employee Engagement According to a recent Gartner poll, only 16% of companies leverage technology to track employee progress and engagement. They use tools to monitor employee activity and see when they clock in and out, how many hours employees work, when and how many breaks they take, and more. When you lead a remote workforce, tracking employees’ engagement and performance should be one of your top priorities. It can help you enhance your employee engagement strategy and boost your overall business success. ProProfs Employee Training Software is one of the tools where you can utilize to boost knowledge and productivity. Apart from improving your training efforts, you can use it to identify workers’ strengths and weaknesses. That will help you train them better, thus motivating them to be more productive. To learn even more about improving the employee experience and increasing your competitive advantage while providing a fast return on investment, download our ebook now. Download Now Companies with a Thriving Corporate Culture Achieve Over 4x Higher Revenue Growth As you may know, a strong corporate culture can improve team efficiency which results in a better organization’s financial performance significantly. According to a survey by Hays, 47% of active job seekers want to leave their jobs because of bad company culture. An extensive research project on corporate culture and performance showed that good company culture could help you increase revenue by more than four times. The 11-year-long research project found that companies with performance-enhancing cultures grew their revenues by a whopping 682%. Those with a poor company culture managed to increase their revenues by just 166% over 11 years. So, improving your corporate culture will help you boost workforce engagement, job satisfaction, employee retention, and profitability. It will create a positive and safe work environment where your teammates can thrive and supercharge your business success. Recognition Is the Most Important Motivator for 37% of Employees A pat on the back at the right time can go a long way in motivating employees and keeping them engaged during their tenure in an organization. One study on top performance motivators found that 37% of employees feel most encouraged by personal recognition. A recent employee engagement and modern workplace report showed that 84% of highly engaged employees received recognition the last time they went the extra mile at work. Not surprisingly, only 25% of actively disengaged employees were recognized for a job well done. When you recognize your team members’ good work, whether publicly or privately, you pave the way for their better performance, and when you show you appreciate their efforts, you drive their engagement and productivity. “Our staff has praised the increased communication level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More Employee Recognition Software Rewards Platform encourages Peer-to-Peer recognition, boosts employee morale, allows employees to feel seen, and also helps create a culture focused on teamwork and excellence. Your team members will appreciate any kind of gesture of kindness that shows that their accomplishments, no matter how small, didn’t go unnoticed. For instance, paid time off, gift cards, and event tickets are small rewards that can greatly help with improving employee engagement. Monetary incentives are always good motivators, but employees are encouraged by other kinds of recognition as well. Even the smallest of accomplishments make a difference in reaching your long-term goals, so show your teammates that you value all their contributions. And, remember, a simple “Thank you” can also go a long way. Only 29% of Employees Are Satisfied with Available Career Advancement Opportunities An SHRM’s research on Employee Job Satisfaction and Engagement survey found that only 29% of employees are “very satisfied” with their available career advancement opportunities. 41% marked those opportunities as “very important” when it comes to job satisfaction, engagement, motivation, and employee retention. The survey also found that 44% of employees are “very satisfied” with opportunities to use their skills and abilities at work. In an ideal world, these numbers are at the top end of the scale, but you can increase them with the right opportunities for career growth. If you want to have engaged teams across departments, boost their expertise, and make your organization more profitable, provide them with the LD possibilities that they seek. 33% of Employees Leave Their Jobs for New Challenges According to a Korn Ferry survey, 33% of employees jump ship because they feel bored in the workplace and want to find new challenges. They seek new opportunities for professional development, which motivates them to keep learning and become better at what they do. That’s why implementing new challenges and variations in day-to-day activities should be one of the top priorities for managers and HR professionals. Providing employees with opportunities to learn and grow continually is the key to driving employee engagement and retention. Professional development opportunities are also essential for company growth, as they boost employee experience and help develop skills and competencies. 58% of employees wish their workplace conducted employee engagement surveys more frequently In a survey that was conducted right after the pandemic, most employees appreciated their say in the workplace. They appreciated when the employers took their feedback as it made them feel as if they were a part of the community. In the same survey, more than half of the employees expressed their concerns regarding the minimal acquisition of employee feedback. 58 percent of employees said they wished their workplaces conducted more employee engagement surveys. Employees who were surveyed four times each year instead of once every other year engaged much more actively at the workplace. 61% of employees report complete burnout at jobs Fostering employee engagement is a solution when employees are burned out. Unfortunately, many companies perceive employee engagement as simply adding more tasks to an already overflowing workload. Instead of fostering genuine connection and collaboration, they pile on additional responsibilities during times designated for team engagement. Consequently, approximately 61% of employees find themselves grappling with burnout, feeling overwhelmed by the relentless demands placed upon them, affecting their mental health. This figure is expected to rise even further in 2022, reflecting a concerning trend where employees are stretched thin and struggle to maintain a healthy work-life balance amidst mounting pressures. Image from Career Employer 71% of executives verify that employee engagement is a huge contributor to organizational success Harvard Business Review conducted a detailed study on employee engagement and released all of its findings in a journal called The Impact of Employee Performance. From this journal, we got to know that 71% of executives believe it's a high level of employee engagement that sets their company up for immense success. Further breakdown tells us that the biggest employee engagement driver is the recognition of high performers. It is followed by having a clear understanding of their role and contribution to the strategy, communication, understanding of business goals, and corporate training and development of the individuals. You can use it to direct your employee engagement in the right direction, and once the situation is better, acquire employee testimonials. These will help you verify your implementation strategy. Thus, making room to proceed with the other two metrics that lead to their organizational success include: - High level of customer service (80 percent) - Effective communication (73 percent) So, that's what you should follow once employee engagement has worked well enough. Recognition is Preferred Among 37% of Employees Octanner.com reports that respondents to a study on what would be the most important thing a manager or a company could do that would help the employee become successful suggested recognition. The study proves that a significant percentage of employees would love to put their all to work for an organization when they are accorded the level of recognition they desire. A study by the Incentive Research Foundation found that 84% of employees experienced increased motivation upon receiving recognition for their work. Also, an Officevibe survey revealed that 51% of employees who received consistent recognition are prone to recommending their company as an excellent workplace. To learn more about the features and capabilities available in Workmates, download our ebook now. Download Now Wellness programs decrease employee absenteeism by 25% The research conducted in 2012, which analyzed 42 studies, revealed that participants in workplace health promotion programs had approximately 25% lower medical and absenteeism expenditures than nonparticipants. Programs like these often include fitness activities, nutrition guidance, stress management, and mental health support. By addressing various aspects of employee wellness, organizations foster a supportive and healthy work environment. Engaged employees are more likely to collaborate effectively, innovate, and deliver high-quality work, which increases productivity and enhances business performance. In addition, highly engaged employees are less likely to look elsewhere for work, which leads to higher employee retention rates. There’s an 81% decrease in employee absenteeism with an increase in employee engagement This particular statistic is really shocking. From wages to work culture, the major reason behind employee absenteeism is the lack of engagement. On a positive note, working on this can ensure you have a stable workforce available at all times. But how? Of course, employee engagement is a vast topic. It's more than keeping your employees happy and content. It's about motivating, assisting, encouraging, and providing direction. However, you can start with the two important areas; work/life balance and employee recognition. The majority of employees won't skip work if there's no compromise on personal life and career. Plus, encouraging them for their efforts serves as a great motivator. 1 in 3 employees quit because of boredom According to one survey, the majority of employees change their jobs because of boredom. While it may sound unbelievable, the lack of challenges can significantly exhaust an employee. Doing a task continuously uses the same skills again and again. Plus, it drains the motivation to work. It even makes them feel as if they aren't able to use their expertise to the full extent. As a result, the task seems like a waste of talent and skill. Hence, it is crucial to ensure that the employees have sufficient challenges and variation in work. Not only will this keep them engaged, but, it will also develop their skills and improve competency. Connected employees are 68% less likely to feel burned out at work A report from Gallup on Empowering Workplace Culture Through Recognition found that 68% of employees who feel connected to their organization’s culture are less likely to feel burned out at work. Culture is the heartbeat of an organization, shaping its very essence. When organizations articulate and reinforce the values that drive employees to excel daily, progress toward goals accelerates. A strong culture not only fosters engagement but also provides a roadmap to align that engagement with the organization's objectives and mission, serving as a guiding framework for success. Remote workers have 13.5% higher productivity than office-based employees While some companies are embracing remote or hybrid workforces, not all positions are conducive to full-time remote work. Offering employees the option to work from home part of the time can enhance talent retention, attract candidates, and distinguish companies in today's competitive labor landscape. Stanford University conducted a study revealing that remote workers consistently regularly meet and exceed objectives, identify new processes, and contribute to company culture just as much as anyone in a traditional brick-and-mortar setting. They tend to accomplish on average, 13.5% higher productivity points compared to their on-site counterparts. Older Workers Show More Engagement Another study showed that while older workers may show higher levels of engagement due to stability, and experience, younger workers also thrive when valued, and offered growth opportunities. Individual differences drive engagement across age groups, as shown in a study by SHRM where employees under 40 exhibited lower engagement compared to those in their late forties and above. No credit card needed Less than 5 min to set up Take Employee Engagement to the Next Level Improving employee engagement is the key step to business success. When you create a positive work environment where people can grow daily and receive recognition for their efforts, nothing will stand in your way of achieving your goals. Hopefully, these statistics have inspired you to focus more on engaging your workforce because that means improving your entire organization’s performance. Start implementing the strategies for engaging your employees today, and you’ll boost your company’s profitability before you know it. ... More Interesting Statistics; - 29% of employees express being "very satisfied" with current career and advancement opportunities - according to SHRM’s 2017 report - Employees who take a break every 90 minutes report a 30 percent higher level of focus - 90% of leaders think an engagement strategy has an impact on business success but barely 25% of them have a strategy - as stated by Muse - Gallup's employee engagement database has 70% fewer safety incidents compared with bottom-quartile units. -3 in 5 HR leaders believe that the HR function will rapidly become irrelevant if it doesn’t modernize its approach to understanding and planning for the future needs of the workforce - KPMG source - According to Unleash, 52% of frontline workers claim they would leave their jobs over tech tools - Gallup data states that 95% of people who are thriving at work report being treated with respect all day - 87% of workers believe their employer should do more to listen to the needs of their workforce - source Oracle - Zipia stated that 72% of workers believe work-life balance is a very important factor when choosing a job - 72% of employees agree that engaged employee thinks beyond their job title, in the LinkedIn poll ran by Select Software Reviews. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About Author: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.
8 Onboarding Strategies You Should Include in Your Hiring Process
8 Onboarding Strategies You Should Include in Your Hiring Process
Isn’t it fascinating how quickly the HR strategies for hiring keep evolving? One of the most important segments post-hiring is onboarding which is very crucial. However, it's often neglected and underappreciated. An efficient onboarding process can either set new employees on the route to success in your firm or the other way around. If you are involved in the business process as an HR or a small business owner, you will realize how vital the onboarding process is. The way you strategize the onboarding would Plant the first impressions in the minds of the newbies. Now that organizations are investing more than ever before in attracting and retaining top talent, what else can they do but help their workers reach their full potential? Onboarding Strategies You Can Include Several components go into an effective onboarding process. The most fundamental of these requirements is understanding the differences between onboarding, orientation, and training. Contrary to popular belief, these two concepts are not synonyms. Onboarding doesn't end with orientation and training; it's a necessary but not sufficient step. Onboarding entails a lot more. It's a method of acclimating a new employee to the company's culture and guaranteeing a smooth transition to a valued and loyal employee. Here are a few things you can do to help make it happen. 1. The Importance of Learning and Development Prioritize LD as a key component of the onboarding process. Onboarding is all about enabling new hires to perform at their highest level after joining a company. It's a waste of their time if they take weeks or even months to become comfortable with your organization, learn to use self-service tools, and execute regular activities. As per the 7shifts restaurant hiring guide, “The purpose ofthe onboarding processis to teach new hires how to do their jobs successfully, and to catch them up on the company's culture and procedures.” For this reason, learning and development (LD) are so important for a successful onboarding process. Short one-on-one sessions with a line manager and pre-recorded movies on business values and ethics may all go a long way toward easing the transition for new employees. It provides a great step if you are looking to grow your business. 2. Have a Pre-Onboarding Process in Place An onboarding program is a norm starting from the first day and lasting roughly 90 days. New employees may find this procedure overwhelming since it entails a lot of paperwork, an abundance of information, and a lack of clarity. Moving a few steps to the pre-onboarding stage will simplify this procedure. Information such as the employee handbook and a business culture brochure might be shared during this pre-onboarding phase. Paperwork like tax information and direct deposit data can be completed to save time later. A face-to-face meeting or phone conversation might be organized to see whether the new hires have any additional questions or concerns. It's a great way to stay in touch with new hires and show them that you're concerned about their well-being. 3. An Organized Strategy Reduces Anxiety Starting a new job may be nerve-wracking for everyone. A difficult circumstance is made worse by companies that don't have a strategy for when they'll show up. A lack of preparation indicates to the new employee that the organization doesn't appreciate them enough to anticipate their arrival. You can prepare some stuff like presentation templates, or a speech for the first day. This will take down your stress level of onboarding. For example, Percolate's content marketing platform has an excellent onboarding procedure that follows a well-defined schedule. There is also a delightful welcome packet waiting for them when they arrive on their first day at work and they even create content about the new hirings. There has been nothing but praise from those who have gone through this process. The program's details have been meticulously planned, and its base has stayed unchanged since its inception. 4. Schedule Meetings for Your New Starter with All of the Necessary Stakeholders from Around the Organization Having the meetings scheduled and prepared before they begin guarantees that they may begin forming relationships and imbibing crucial components of your company's culture as soon as feasible once they begin meeting. A good practice is organizing live streaming events and choosing an internal mentor to assist in the integration of new employees. 5. Engage Supervisors in the Onboarding Process Hiring managers may overlook important aspects of the onboarding process since it involves many people from different parts of the firm. This difficulty is exacerbated by the fact that a recruiting manager's daily schedule includes more than just onboarding. Creating onboarding checklists that clearly outline each step needed to enhance the onboarding process is a great idea. HR managers can set up emails with the internal marketing team to keep hiring managers informed and motivated. Using an email client is a great way to manage email accounts on your desktop. Google, for example, provides managers with just-in-time onboarding procedures to make the process go more smoothly. To maintain a sense of immediacy and urgency, the company releases this list only 24 hours before the arrival of the new hires. It's important to get to know the new employee, assign them a friend, develop a social network by setting up social media management tools, and set up regular check-ins to get a sense of how they're doing at the company. 6. Focus On Building Relationships Rather Than Just Filling Out Forms It was more common for workers to learn about their new employer and coworkers in casual settings than informal information sessions before COVID-19. Organic possibilities for engagement are difficult to come by in the hybrid work period. Thus, this dynamic isn't as strong as it once was. For many new employees, even a simple question via project management tools like Microsoft Teams or Slack might be perceived as an invasion of privacy by their coworkers. Focusing on connections rather than processes can significantly impact staff morale and relationships in the initial few days. Regardless of where the team members are located, in a hybrid setting, this is the perfect opportunity to introduce them to their coworkers, learn about their backgrounds, and establish personal connections to begin developing the trust that is so crucial to effective team collaboration. As new employees, they get a sense of who they'll be working with and whom they can turn to when they have a question. Welcome gatherings and coffee dates should be part of any remote ramp-up strategy to avoid isolation in the early stages. It's also a good moment to introduce new hires to affinity groups and appoint mentors. 7. Make a 365-day Commitment The first day of onboarding is just the beginning of the process. Without a doubt, making the first day memorable is essential. On the other hand, great organizational integration requires a lot more time. Commitment, contentment, and involvement correlate with an organization's ability to be understood. Employers can benefit from regular check-ins with supervisors at various time intervals. 8. Make a List of Checklists Human resources specialists must support and understand the new employee and their managers. Onboarding necessitates a clear understanding of each individual's responsibilities. Before sending them emails it is important to verify their email, for which you may use the email finder. A checklist and supporting tools help new hires navigate the onboarding process and ensure that all new hires have a similar onboarding experience. In a well-executed onboarding process, new hires have a shorter learning curve, increased communication, and an increase in their productivity and motivation. Final Words An onboarding program for new workers is essential since it gives them a head start and helps them adapt to their new workplace. Acclimation extends beyond simply pointing out where the restrooms are or where the recruit may heat their lunch. The employer and employee might discuss how the new hire can contribute to the company's goals while doing their job duties. Explaining what the organization expects of new employees helps them succeed and creates trust! AboutAuthor: Ayush is a content writer at RankHandy and he likes to write about SEO, digital marketing, and social media. He enjoys sharing his experience with like-minded professionals and aims to provide high-quality content.
Internet, Intranet, or Extranet — A Guide for HR
Internet, Intranet, or Extranet — A Guide for HR
A lot of people assume that the internet, intranet, and extranet are the same, but they are actually three different types of networks. It’s important for those in human resources (HR) to know the differences between them so they can understand the business uses and security implications of each system. Read the rest of this article to discover the definitions of each network, its uses, and how you can make full use of it in your role as a human resources manager or director. Internet Defined Type of Network: Public “Inter” means between, and the internet is a connection between computer networks. It’s a publicly accessible interconnected network that allows for a range of information and communication facilities using standard communication protocols. Everything online is connected via protocols, making the internet a singular “web” of information, hence the name “World Wide Web”. You can think of the internet as a global collection of computer networks that anyone with an internet connection can access. This is typically done through a browser such as the one you’re using right now. This makes the internet the largest and most expansive of all three networks. Examples of internet services include the following: The Web: You can use web browsers like Chrome and Firefox to view billions of web pages and even design and monetize your own website by coding your own site or using one of many great website builders. When it comes to choosing between Firefox and Chrome, it's essential to learn Firefox vs Chrome comparison, more specifically, their features, performance, and security aspects to have seamless browsing experiences. Social Media Apps: Facebook, Twitter, Instagram, and various other social media marketing platforms allow you to share videos, photos, status updates, and more. Email Applications: Yahoo, Gmail, Zoho mail and other email apps let you send and receive email messages and documents online. Online Software Platforms: There are many different tools for work and play that people can use to collaborate, share, play games, and interact with others across the globe. LIKE.TG is a perfect example of an online software platform designed to optimize the employee onboarding experience: The internet can be a powerful tool for helping you highlight the workplace culture and encourage job seekers to apply for open positions. You can achieve this through the use of internet-based tools, such as social media, email, websites, and various others. Here Are Some Ways To Use the Internet in Your Business: Make it easier for users to locate the information they need from your website Use email marketing to develop stronger relationships with staff by sending personalized messages Use social media as a way to keep your employees engaged and provide them with a space to interact with each other outside of work. It’s clear to see how important the internet is for your business. But, as you well know, not all your company information should reside on the internet. That's where the other two types of networks come in handy. Intranet Defined Type of Network: Private “Intra” means within. The intranet is an employee-only private network that is typically accessible through the internet or a cloud-based portal, but it can also be hosted on-site. It’s restricted to people within the organization for information, company news, and other business-related matters. For the most part, approved access is required to view any information on this network in order to keep a company’s sensitive information away from prying eyes. Administrators assign employees a password and login details in varying tiers of permissions. Once access is granted, employees can then communicate and collaborate with colleagues, managers, and executives. Users will also have access to documents, forms, company manuals, etc. within the scope of their given permission. Some examples of intranets include things such as: A company wiki Internal social network Collaborative workspace Employee onboarding platform Internal knowledge base Gone are the days when a company's intranet meant clunky file management systems created by invisible IT staff. These days, there are plenty of modern intranet solutions designed to help businesses maintain security and productivity while staying connected. These types of tools have grown in popularity in the wake of the recent global pandemic with more and more people working remotely. You can use the intranet in your own business to achieve the following: Save HR Costs: By creating a centralized, in-house location for all important company resources, communications, and other needs, you can cut variable HR costs substantially Improve Internal Communications: Use a secure intranet network to give employees an easier and more convenient way to interact and receive company-wide updates. Streamline Knowledge Management: Securely store and share vital company documents to help all employees (both front-line and remote) get their work done. Boost Productivity and Collaboration: Modern intranet tools can help your team boost productivity and collaboration by helping your team better communicate via private messages over a secure network. As a local network, an intranet is the most restricted of the three networks but it’s extremely useful for creating multiple forms of communication between team members and mentors. In fact, you can use your company’s intranet as a sort of digital workspace where your staff can access resources, connect with each other, follow company updates, and more. Randstad France is an international leader in HR services and has dozens of locations across the world. With over 30,000 employees, the company has to have an effective intranet to allow for effective communications and collaborations. A few years ago, the company built an intranet for connecting employees and the content is completely personalized to each user based on their business group. Employees can sign onto their own dashboard and personalize it with their calendar, weather forecast, news, RSS feed widgets, and various integrations with third-party tools. Extranet Defined Type of Network: Semi-Private “Extra” means outside, and the extranet is a type of network that is somewhere in the middle, between the internet and the intranet. It’s not public, but it’s not fully private, either. It’s accessible to a company’s employees as well as some trusted outsiders, such as suppliers, partners, or customers through a web-based login. Once approved, users can access the company’s restricted information and communicate with the business’s employees on this network. An extranet is similar to an intranet system but less likely to contain private company information. You can think of an extranet as an extension of an intranet network. Some of the similarities between the two platforms include the ability to share documents, particularly large ones. You can also share projects and calendars in a single, convenient location, making it easier for everyone (in-house employees, remote workers, customers, partners, vendors, etc.) to collaborate effectively. HR directors and managers can use this network to communicate with other administrators, as well as business partners and suppliers as needed. Examples of How Your Business Can Use an Extranet Network: To give authorized users access to secure company information To efficiently share and collaborate with trusted outsiders Allow suppliers to communicate with the company’s customer service reps Create a network that is easily accessible for third-party users Allow customers to access their order history Communicate price list changes instantly Increase customer loyalty and satisfaction by allowing customers to get priority attention for their concerns If a company has customers that regularly place orders from the business, they can create a secure intranet that allows users to update orders, process invoices, message the sales team, etc. - all from one convenient place. Conclusion Although these three networks are different, you can use all of them together to further your business objectives. For instance, a manufacturing company might have an intranet network for its employees to receive notifications from the company, share documents, and communicate with each other. That same company can also have an extranet where all approved wholesalers can log in to submit orders and track deliveries. Furthermore, the manufacturer may have a website on the internet where the public can go to learn more about the business, including the products they manufacture, pricing, how to become an approved wholesaler, and so on. Now that you know the differences between the three types of networks and the uses of each one, you can now pick the best network to use in order to keep your business's resources secure and accessible in the right place. Has this article helped you understand the difference between internet, intranet, and extranet so you can determine which system is best suited for your business? Let us know below! About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
Non-Traditional Benefits That Attract and Retain Top Talent
Non-Traditional Benefits That Attract and Retain Top Talent
The best workers do the best and the most work. But many companies do an awful job of finding and keeping them. It is becoming harder to attract and retain top talent working within your business. Financial rewards are one thing, and a lot of companies simply increase the pay offered to try and attract the best talent, but this isn’t the only possible solution. If you don’t have the money to do this, or you want to find alternative ways to attract talent, there are things you can do, and methods that you can pursue to make yourself an attractive employer. One of these methods is benefit programs such as retirement benefits, health insurance plans, paid time off, equity, and many more. They can have a significant impact on employee engagement and retention. Volunteering and Community Engagement Opportunities This is all about fulfillment. Giving employees the chance to give back to their communities and organizations that matter to them can help boost employee satisfaction, which benefits your bottom line. When employees are dissatisfied with their jobs, not only do they suffer individually, but the firm as a whole may suffer as well. As a result, businesses may lose productivity and have more staff turnover, both of which can be exceedingly costly. Financial and Estate Planning Services According to a recent survey, 22% of American workers reported lower productivity at work as a result of financial issues, and 12% missed work because of financial stress. Consider including a financial wellness program in your employee benefits package to help your employees relieve financial stress and position themselves to start saving for their future retirement. A financial wellness program, like other wellness programs, strives to enhance employees' financial health, reduce stress, and improve their general well-being. This is a fantastic method for making staff happier, as it is a way to provide a benefit they may not have even known they need. A lot of employees never think of their financial and estate planning, but it is crucial that they do at some stage. Providing access to an estate planning lawyer, financial education resources and providing free advice can be as good as money in the bank, as it gives your employees the chance to work out what to do with their money for the best. Mental Health Resources The world is waking up to mental health. All of us have mental health and all of us need to consider how we can look after it. A supportive employer can make all the difference. If you don’t have somebody on your side willing to help you to find the best support it can be all the more difficult. Employers can provide support in so many different ways. It makes perfect sense to create support networks within companies to allow people to discuss their needs, but you might also bring in other services such as therapists to help your employees to get in the right frame of mind. Mental health resources may also include numbers people can call when they feel low and methods of coping with stress in their daily life. Within your business, you can create a resource for your employees to access the information they need. In-office Massages Working in a stressful environment? Massages have been proven to help with this, and are a fun way to reward your employees. They’ll be especially happy if they get an extra break in which they can get massaged. In-office massages don’t have to be something that makes people feel awkward, as simple head and shoulder massages at the desk can give people a nice little break and a chance to relax while they are at work. Small gestures like these from an employer show that they care and are thinking of new ways to improve the office experience. Childcare Reimbursement Very often childcare is expensive and can be a big consideration for employees. If they have a young family, why not think of introducing some sort of childcare scheme or reimbursement so that they can get their children looked after without it having to cost them unreasonable amounts of money. A lot of companies strike deals with childcare businesses and this can be a way to keep costs down while supporting multiple employees and their young families. Wellness Programs Wellness programs can help people to work on their mental and physical health and wellness. This is a way for you to help ensure that your employees are as happy as they can be and healthy while they are at work. As well as providing mental health resources and health benefits for those who may be struggling, wellness programs are the chance for you to help people to keep their mental health and sometimes their physical health on an even keel. It is best if they are optional and people can choose whether or not they are going to take part, but for some employees, this kind of care from the company they work for can make a big difference. Job Shadowing Send your employees to be part of another team inside your company for a day to a week. Not only will this serve as a platform to learn new skills, but it will also give them valuable insight into the corporate structure and operations of a completely different team. Flexible Fridays Agile Fridays can come in a few different forms. Often, it means allowing people to work from home instead of having to come into the office, reducing work hours in summer, or allowing flexible work hours to let the employees maintain the work-life balance. Employees appreciate not having to deal with the awkwardness of the commute and being able to spend their day at home. While not every career makes working from home possible, many do, and you can give your employees remote work options if your company doesn’t need people to be at a specific place. Even if you can’t, why not relax some of the rules for this day such as the company dress code, to create a more chilled atmosphere? About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
How to Use Intranet for Employee Engagement in Retail Business
How to Use Intranet for Employee Engagement in Retail Business
While customer experience is at the heart of the retail industry, we often forget who delivers them in the first place. It’s your employees who are the frontline workers. And their level of engagement is extensively projected into the overall customer experience. However, the retail industry often gets so occupied with focusing on their customers that employee engagement takes a backseat. Globally, the picture doesn’t look good. Studies have shown that retail workers are among the least engaged of all occupations. Just 8% of the overall workforce feel engaged at work and these disengaged employees cost companies $450-550 billion every year. So, how do you avoid this situation? Say hello to Employee Intranet. Gartner defines Intranet as, “a network internal to an enterprise that uses the same methodology and techniques as the internet but is accessible only to employees. It can include websites supporting corporate communications, internal collaboration and knowledge management, etc” Intranet can change the outlook of internal engagement. It can elevate internal communication and increase employees’ job satisfaction levels and efficiency. But only if you use it right. Or else, it will do no good. You need a rollout plan to understand the features, figure out what your employees need, and how you want to communicate with them. So the next question you probably have is,” How can I leverage Intranet to facilitate employee engagement? What steps can I take?” Read on to find out. # 1 Implement a Launch Plan When you introduce any new software, you’re likely going to meet resistance from your employees. Whether you’re an online retailer or an offline one, adoption is harder than you think. You may know the benefits but your employees don’t. It falls upon you to get them on board and make them comfortable with using Intranet. To overcome these challenges, start by building anticipation. Involve everyone in the top management in marketing intranet to the employees. You can send out a video or email that explains the reasoning behind this initiative. Communicate the rationale and lay out the employees’ expectations from the get-go. They’ll have many questions. Answer them. If you communicate with them effectively, it will help them warm up and be mentally prepared for the change that is underway. By the launch day, they will be open to adopting Intranet for a more progressive way of working. #2 Provide Access to Real-time Sales Data Most times in-store retail employees are completely oblivious to their performance and the numbers they cracked. Since they’re so busy, it offers them fewer opportunities to check their performances time and again. They need a more accessible medium where they can check their personal sales data and milestones to keep their morale high. Part of the reason why companies opt for Employee Intranet is to make it a source for all the important information. And your sales data is one aspect of this. You can adopt a collaborative app for mobile devices where employees can regularly check their KPIs and check their progress on a monthly or even a weekly basis. It will help you provide real-time sales data to employees, regardless of where they are working. Every single employee can see their targets, sales figures, and projections which can help them direct their focus. This can improve their productivity and motivate them to perform better. #3 Break down Barriers of Knowledge Sharing eCommerce and retail are fast-paced industries. Employees need to constantly upgrade their skills and keep up with the trends. They need access to resources and materials that enhance their skill-sets. But it was a challenge to keep all your employees in a loop and collaborate with them across offices and departments. Your employees are scattered across logistic centres, on the road, studios, call centres, and head offices. Fortunately, the new generation Intranet aren’t just desk-based. Your employee Intranet is inclusive of a knowledge management system that includes your training materials, videos, company policies, and progress. It goes beyond the office place that allows remote and customer-facing workers to be as much part of knowledge sharing activities. Regardless of the role, employees will have access to the intranet via desktop, laptop, or mobile. If you take advantage of your Intranet’s newsfeed, you can build a community where your employees can keep up with the latest trends in retail. For example, chargeback scams are becoming more frequent, and afraud prevention plancan help you and your employees combat this trend. It also provides workers with the freedom to join in with the discussions, questions, and blogs posted on the newsfeed. #4 Streamline Business Processes A lot of online retail companies are facing a paradigm shift from a hierarchical structure towards horizontal and process-oriented groups. While its a progressive change, it also poses a requirement to have significant interaction between departments, functions, even countries. How do you build processes that transcend physical offices and are relevant in digital workplaces? More importantly, how do you encourage employee engagement when they personally don’t know everyone in the organization and haven’t even met? Intranet brings a lot of structure to retail operations — Be it order-placing, delivery, customer support, etc. It is built on the foundation of smart information design where the focus is on tasks and not documents. It allows a seamless flow of communication, especially when employees are scattered across different locations. It allows them to collaborate on different activities like eCommerce order fulfilment and quick deliveries. intranet is built for employees to connect. So even if you have a customer query that involves multiple departments, Intranet helps you facilitate a smooth cross-departmental collaboration. It centralizes the processes in an easily accessible virtual space. However, when it comes to dealing with customers, companies have the option of creating a custom client portal to handle all situations and keep the communication going. #5 Onboarding Training The retail industry across the globe experiences a high-turnover rate. The more employees call quits, the more expensive it becomes for the company to find the right replacement and train them. This poses new problems for employers. It becomes imperative for them to start working on engaging employees right from the time they start. This is where your employee Intranet comes in. Intranet can integrate with your training programmes. You can onboard new employees and train them via providing access to training videos, QA forums, and the employee directory on the intranet. It will not only be cost-effective for you but rather speed up the process of new employees warming up to your company. It also allows employees to receive automated notifications about their courses, assessments, and reviews. You can easily monitor their performances and track completion and achievement rates. Since it's already established that your Intranet is cloud-based software, it’s a given that you can train any of your employees from anywhere in the world and take a step closer to building a digital workplace. # 6 Celebrate and Recognize Success Customer-facing employees represent your brand in more ways than one. It becomes important that they’re regularly valued and given their due recognition. The whole point of Intranet is to enhance internal communication and experience. More than a process-oriented platform, Intranet is a community-oriented platform. If an employee has created a new sales benchmark, announce it. If they have completed a duration milestone, celebrate it. It will boost your employees' morale and motivate them to put in their best efforts. More importantly, let your Intranet be the one medium where employees can be social with each other regardless of their job roles, places, departments, and responsibilities. Share pictures of your company events and encourage participation from everyone. The retail industry is heavily reliant on these social networks. It's what helps them hook customers and sell your product. Don’t just limit this to your customers. Instead, use these skills of theirs to build your business environment an inspiring one. Wrapping up As digital workplaces are gaining momentum, it seems Intranet is going to stay. With so much bad news surrounding low turnovers and disengaged employees, Intranet is a much-needed ray of hope for retailers. It brings about a lot of transparency in internal communication and processes that shoots-up employee engagement and loyalty. If you’re looking to deliver exceptional customer experiences, you start at home. Focus on engaging your employees and great things can happen. You’ll witness new sales records, and customer satisfaction rates like never before. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
This is How You Can Deal with Employee Performance Issues in Your Remote Teams
This is How You Can Deal with Employee Performance Issues in Your Remote Teams
Managing a remote team can be a challenge. You have to ensure that your team members can perform their tasks effectively despite all the distractions of working from home. If you’re reading this article, you yourself might have already been working from home for some time and also need help with employee performance issues. While some remote workers thrive in this environment, others cannot perform according to expectations. Whether you’re facing productivity or logistical issues, we will give you a roadmap towards improved employee happiness and increased productivity. Read on to know what you can do to deal with employee performance issues within your remote team. 1. Create a supportive environment Over the past few years, we've learned that we cannot always attribute employee shortcomings to a lack of effort or passion for the job. Some employees might be dealing with personal issues or are struggling to adjust to a home working environment. Others might be afraid to ask for help, whether work-related or personal. In either case, you need to create an environment where your team members feel that you’ve got their back. Here are some steps you can take to create a supportive environment: If your business does not offer paid time off (PTO), it might be time to look into offering it. Allowing your employees to take paid vacation and sick days will help them relax, recover from the daily grind, and focus on personal wellness. Respond to questions from team members, no matter how trivial they may seem. An employee may hesitate to ask for help out of fear of looking incompetent. You help them increase their knowledge and confidence when you answer their questions. Ensure that your employees have the tools that they need to perform their tasks. Conduct one-on-one meetings. According to Hypercontext’s State of High Performing Teams Report, when managers have one-on-ones with their team members, they’re 1.5X more likely to retain their entire team. Many other factors contribute to employee performance issues, some of which aren’t within the employee's control. Creating a supportive environment targets these potential root causes. 2. Have an open line of communication Creating a supportive working environment creates an open line of communication among your employees. Open communication is even more crucial in ensuring that all tasks are completed accurately and on time in a remote work environment. It also plays a crucial role in supporting underperforming team members. Here’s how you can ensure that open line of communication: Your remote work set-up likely has a messaging platform for its employees. Many clients, B2B contacts, and investors can reach out to you. So, let your employees freely reach out to you as well. Set up a one-on-one meeting with underperforming employees. A 30-minute catch-up is usually enough to pinpoint the root cause of the employee’s productivity shortcomings. Practice writing better. Structured thoughts and feedback will help convey your expectations to the employee more clearly. Having an open line of communication is the on-site equivalent of leaving your office door open. Your underperforming employees may be afraid to ask for help for fear of being judged. Have your lines open to ensure they get the help they need. 3. Ask open questions When you conduct a one-on-one meeting with an underperforming employee, avoid asking questions that seem to put the blame squarely on them. Questions like “Why are you like this?” put them on the spot and make them uncomfortable and defensive throughout the discussion. Try to make the conversation as unstructured as possible instead of sticking to a set of guide questions. Asking open-ended questions based on your team member’s responses will help you break through the ice and give you a more accurate overall picture of their working environment. For instance, you can start with a specific incident that reflects poorly on the employee’s performance. You need to tell the employee that you are not out to get them. Instead, you have to reassure them that you’re just focusing on what happened. You can ask the employee to recall the incident from their point of view, then try to see it from their perspective. This practice will give you a more balanced view of employee performance issues. It can also help you perform root cause analysis and create a reasonable action plan that the employee can follow to get back on track. and customer-facing workers to be as much part of knowledge sharing activities. Regardless of the role, employees will have access to the intranet via desktop, laptop, or mobile. If you take advantage of your Intranet’s newsfeed, you can build a community where your employees can keep up with the latest trends in retail. It also provides workers with the freedom to join in with the discussions, questions, and blogs posted on the newsfeed. 4. Give the employees tools to improve performance One of the reasons your employee could be performing poorer than expected is because they may lack access to essential tools and software. As a manager or business owner, you may not have enough knowledge about your employees’ equipment and software requirements. So how would you know what tools your employee will need? Most remote teams use a messaging platform like Slack, video conferencing software such as Zoom, cloud storage like Google Drive, or a data repository like Jiro or GitHub. You can ask your team members about their daily tasks and their tools to perform those activities for task-specific software. If you find that your team is using the free version of Canva to create marketing materials, it might be better to get licenses for Adobe image-editing software and its wide range of features. Consult with your friends and peers who are experts on the subject matter. Any good account executive will say that CRMs are essential for nurturing client relationships, but you will need to ask about the best sales CRM for your business size and niche. Of course, you need to provide your team with company laptops, hard drives, and printers. In this case, you’ll need to coordinate with your in-house IT team to provide and deploy any machines that your team will need. Investing in tools and resources for your team is investing in your team’s future. By eliminating the bottleneck caused by the lack of tools, your team will blaze through their tasks and deliver quality output. intranet is built for employees to connect. So even if you have a customer query that involves multiple departments, Intranet helps you facilitate a smooth cross-departmental collaboration. It centralizes the processes in an easily accessible virtual space. 5. Build a culture of accountability Sometimes, you need to know when to play “Good Cop, Bad Cop”. Even if your team struggles with personal issues, they still need to finish their deliverables on time. By building a culture of accountability, you can help ensure that your team takes ownership of their processes, successes, and mistakes. Here are the critical steps toward establishing accountability within your team: You need to deploy a task management tool or a progress tracker for remote set-ups. You may use free tracker solutions such as Trello and Asana. These tools give you an overview of what tasks are in progress, pending approval, and pending someone else’s input, allowing you to pinpoint the root cause of a task’s delay. During one-on-one meetings with underperforming employees, they may mention a colleague who they feel is holding up task progress. In cases like this, approach the mentioned employee and corroborate their statements. Let employees know the gravity of not following deadlines. You may use a Gantt chart to show task dependencies and illustrate how a delay in one deliverable can derail the entire project. You may also show the financial impact of such delays. In short, let your employees know that it’s their fault they don’t meet expectations if they consistently don’t meet them despite all the help you give. Harsh as it is, this culture of accountability is vital to “keeping score” of how many strikes an employee has and will encourage employees to do better. That will also allow you to, without bias, write reports that will merit sanctions for employees in question. 6. Create a system of performance reviews In line with building a culture of accountability is implementing performance reviews to assess employee performance objectively. That allows you to discover and reward your top performers and identify team members who need to improve. When done right, performance reviews will show who’s underperforming and the areas employees need to do better in. Here’s how you can conduct a performance review: The performance review should assess employee traits such as respect for co-workers, innovation and resourcefulness, work attitude, etc. You may do this with a number system rating each category or using an essay format. Conduct performance reviews quarterly or monthly. That allows you to see movements in an employee’s performance. Gather peer reviews on every employee. That means every employee will have a chance to review their co-workers. That is effective because your employees collaborate more closely with each other a lot of the time than they do with you. Corroborate peer reviews with your reviews and your employee’s self-review. Synthesizing these insights will allow you to arrive at a more objective conclusion. You may notice various employee weaknesses that contribute to their employee performance issues. Performance reviews enable you to tag employees with their respective weaknesses, allowing you to approach them uniquely and have better one-on-one discussions with them. Conclusion Dealing with employee performance issues is not as hard as it sounds. All you need to do is create a supportive environment and have an open line of communication with your employees. Sometimes, they just need some help with their struggles. Ask open-ended questions to allow them to express whatever they have in mind, too. Also, give your employees the resources they need to work. However, there are times when employees just don’t care. In these cases, you’ll need sanctions in place. Build a culture of accountability and implement quarterly performance reviews to seek out individuals who aren’t improving. These measures will be a solid basis for when you possibly fire them. Following these tips will help you deal with employee performance issues in your remote team setup. Ultimately, they will remove any bottlenecks that impede your company’s growth. About Author: Sam Molony Sam is part of the marketing team at Mailshake. Sam’s goal is to inspire people to not just “hang in there” but to thrive. When Sam's not publishing or promoting new content, you can find him playing sports and cooking up a storm in the kitchen.
How Maintenance Management Can Improve Your Team's Productivity
How Maintenance Management Can Improve Your Team's Productivity
Maintenance management is critical to the productivity of any team. By ensuring that assets and resources are functioning efficiently and effectively, maintenance management can help teams work smarter and more productively. Here are some crucial ways that maintenance management can promote a team's productivity. Proactive instead of reactive systems Staying on top of regular maintenance can help a team become more productive by creating a system that is proactive instead of reactive. When an issue arises, it is dealt with quickly and efficiently so that it does not cause further disruptions down the line. For example, if a machine in a factory breaks down, the maintenance team is alerted immediately and works to fix the problem as quickly as possible. This prevents the issue from cascading and causing even more problems and delays. Improved communication Maintenance management can help improve communication within a team by creating clear channels of communication. When everyone knows who to speak to and when, it helps to avoid confusion and delays. For example, if there is a problem with a piece of equipment, the maintenance team can be alerted immediately, allowing them to take action and avert potential bottlenecks or downtime. This way, everyone is kept up to date on the status of the issue and the team can work together to resolve it quickly. Better planning and scheduling Maintenance management can help teams to be more productive by creating better plans and schedules. By having a clear plan of what needs to be done and when it helps to avoid disruptions and ensures that everyone is aware of their responsibilities. For example, if a team is scheduled to carry out maintenance on a piece of equipment, they will know exactly what needs to be done and when. This helps to avoid any last-minute scrambling and ensures that the job is done efficiently. Reduced downtime Maintenance management can help reduce downtime by ensuring that equipment is properly maintained. When equipment is well-maintained, it is less likely to break down and cause disruptions. For example, if a team is carrying out regular maintenance on a machine, they are less likely to experience unexpected downtime due to the machine breaking down. This helps to keep the team productive and avoid any lost time. Better use of resources Maintenance management can help teams to be more productive by ensuring that resources are used effectively. When teams have a clear understanding of what resources are available and how to use them, it helps to avoid disruptions and wasted time. For example, if a team knows that there is a certain amount of spare parts available, they can plan their maintenance schedule around this so that they do not run out of parts and have to wait for new ones to be delivered. Improved safety Safety and productivity go hand in hand. Maintenance management can help improve safety by ensuring that equipment is properly maintained. When equipment is well-maintained, it is less likely to break down and cause accidents. For example, if a team is carrying out regular maintenance on a machine, they are less likely to experience an accident due to the machine breaking down. This helps to keep the team safe and avoid any accidents. Reduced stress Maintenance management can help reduce stress by creating a system that is proactive instead of reactive. When an issue arises, it is dealt with quickly and efficiently so that it does not cause further disruptions down the line. For example, if a machine in a factory breaks down, the maintenance team is alerted immediately and works to fix the problem as quickly as possible. This prevents the issue from cascading and causing even more problems and delays. Improved morale Maintenance management can help improve morale by ensuring that everyone is working towards a common goal. When everyone is aware of the team's goals and objectives, it helps to create a sense of purpose and unity. For example, if a team is working towards fixing a problem with a piece of equipment, they are more likely to feel motivated and united than if they were simply working on their own. Increased efficiency Maintenance management can help increase efficiency by ensuring that tasks are carried out in the most efficient way possible. When teams have a clear understanding of what needs to be done and how to do it, it helps to avoid disruptions and wasted time. For example, if a team knows that they need to carry out maintenance on a machine, they can plan their schedule around this so that they do not have to stop working on other tasks to do the maintenance. This helps to keep the team productive and avoid any lost time. Greater flexibility Maintenance management can help teams to be more productive by providing greater flexibility. When teams have a clear understanding of the resources available to them and how to use them, it helps to avoid disruptions and wasted time. For example, if a team knows that they have a certain amount of spare parts available, they can plan their maintenance schedule around this so that they do not run out of parts and have to wait for new ones to be delivered. This helps to keep the team productive and avoid any lost time. Conclusion Maintenance management is a key part of keeping teams productive. By ensuring that equipment is well-maintained, resources are used effectively, and everyone is working towards a common goal, maintenance management can help to improve a team's productivity. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
Planning Employee Perks and Benefits for the Post-Pandemic Workplace
Planning Employee Perks and Benefits for the Post-Pandemic Workplace
The needs of the modern workforce are constantly evolving with the socio-economic as well as cultural and generational trends. It’s a natural process that companies need to monitor and adapt in order to stay relevant and retain a positive employer brand and increase employee engagement and happiness. This has been true in the pre-pandemic era and it’s true today. That said, every once in a while we are faced with a disruptive new trend or an unforeseen circumstance that can rapidly change our way of life. The COVID-19 pandemic is a prime example of one of the most disruptive events since the economic crash of 2008, and while the economic effects of the pandemic have stabilized in many parts of the world, the ramifications will be felt for years to come. Specifically, business leaders are now faced with a new demand to reframe and rethink the perks and benefits offered to employees as well as changing the dynamics of employee engagement beyond the COVID-19 pandemic era. That’s why today we are going to talk about the best ways to build a new perks and benefits plan to build a better work life balance for your employees, keep them happy and engaged, and ensure a high talent retention rate. 1. Understand how the Pandemic has Impacted the Workforce Without a doubt, the pandemic has had a profound effect on the global workforce. While it’s good to see that, according to the latest engagement statistics, employee engagement didn’t drop due to the pandemic, the COVID-19 crisis has brought numerous other challenges to light. For one, your employees might still feel engaged, but that doesn’t mean that their happiness levels, feelings of professional and personal security, or overall job satisfaction are the same as they were. In fact, the pandemic has sowed the seeds of doubt and even panic in many employees who have been fearing for their job security throughout the COVID-19 crisis. What’s more, don’t forget that the most common challenges of working remotely have now been amplified by the effect of the pandemic, and so managers need to work extra hard to create a productive and safe remote work environment in the new normal. Keeping all of that in mind, it’s important to start thinking of the quality of life improvements through concrete perks and workplace benefits that will help the employee experience and allow them to thrive. Let’s see how you can create a winning plan. 2. Define Your Benefits Objectives and Budget The goals of your employee assistance programs EAPs are obvious: to promote happiness and wellbeing in the workplace, to elevate engagement and productivity, and to create a culture and environment of continuous advancement for the growing number of concerned professionals. But to achieve those goals, you need to have clear objectives for your new benefits plan, and you need to have a clear budget in mind. That’s because, in many workers’ minds, what they see as a perk or benefit has changed. For example, before the pandemic, working remotely was seen as a perk, but for many people, it’s now a standard expectation. Conversely, when everyone worked together in an office, having access to productivity tools was considered a standard part of the job, but now (at least for work-from-home employees) it’s considered a benefit. So, everything is changing, and that affects your planning and budgeting. To budget properly, you should know what kind of perks are taxable. For example, employee gift cards (such as one for a coffee store) are taxable, even if they’re for as little as $5, while physical gifts (such as a coffee mug or bag of coffee beans from that same store) are not, as long as they don’t have a higher cash value that crosses the threshold of tax regulations. Knowing the difference will help you prepare a detailed budget and know how much you can allocate towards various perks and benefits without raising your employees’ taxes. To make this easier, consider using atax calculator to estimatethe tax implications of various perks and benefits. If one of the benefits is to provide employees with more paid time off to ensure employee mental health support and prevent burnout, then you need to do so in a transparent, balanced, and fair way so that all employees (in the office or remote) are treated equally. To do that, follow a PTO accruals guide, which will also help you figure out how this benefit will affect your company financially in the long run. The same goes for any high-value perk you introduce into your organization. That’s why you need to be clear on your objectives. Keeping in mind how the pandemic has affected the mental health of employees worldwide, your key objectives should be to: Elevate happiness and minimize stress Prevent and battle burnout Come up with hybrid work arrangements that benefit all Elevate employee job security Create a more flexible schedule to elevate productivity Help employees reconnect in the workplace Allow employees to continue advancing professionally Ensure higher health care benefits in a post-pandemic environment 3. Conduct a Needs Assessment To create an effective plan and achieve your goals, you need to elicit employee feedback and take a proactive approach to needs assessment. Don’t think that the general trends or statistics are the only data points you need to identify the right mental health benefits for your employee collective. Instead, use your human resources experts to meet with your teams and individuals to discuss their needs and aspirations. In those meetings, ask a lot of open-ended questions and do a lot of listening so that you can design surveys and follow-up questions that are meaningful to your workforce, not just the general population. When you do, you might find out that your employees… Don’t need a communal chill zone so much as they want to acquire new skills and advance their careers. Want to improve their team’s results, but don’t have access to the data they need to make the best decisions (especially remote employees and teams). Want to feel connected, yet complain that far too much of their time is wasted in meetings that use their time unproductively. As approaches to these findings, you’ll want to concentrate on solutions such as learning how to conduct meetings with your team more effectively, or researching and sponsoring online course providers where employees can choose to advance their skills at whatever time is best for them. And you might want to invest in technology having best VPN services for remote employees to restore and improve sales data quality, as such information is essential to most decision-making. This way, you will effectively be their growth provider and inspire them to remain loyal and devoted to your brand. Also, advanced training lets employees use their new skills to add value to your business instead of searching for better opportunities. As you can see, it’s not only important to assess their needs, you also need to act on those needs in a timely manner. 4.Use the Data to Create a Comprehensive Plan Once you have conducted your research and have talked extensively with your employees to identify their drivers and needs, it’s time to draft your action plan. You need to create a detailed perks and benefits plan that you can put into effect quickly, complete with timelines, financial projections, objectives, and other important details for the management and the employees. These financial projections will feed into your financial data over the long run, and can help you improve your data quality and cost of talent acquisition, retention, and more. Even though you are using data and financial planning to orchestrate your perks and benefits, remember that your plan needs to take employee feedback into account as the most important determinant of how to create a hierarchy of needs. In other words, perks should be prioritized according to employee needs and aspirations in the post-pandemic workplace, complemented by the trends in your industry and the engagement statistics we mentioned earlier to create a long-term approach. That said, gathering data is only half the battle. It has to be communicated to audiences in ways they can absorb. For instance: Upper management will want a comprehensive financial overview that is refreshed in real time (or at least with regular frequency), so your employee-related data needs to feed into related dashboards. Managers and HR leaders will need data that pertains to their teams. If you have a comprehensive internal website, you’ll want to add authorized access to this kind of information so it’s available to relevant employees. Employees need to know overall numbers to measure progress, make comparisons, and guide their ideation. If you don’t have a comprehensive online resource for data shared with employees, consider establishing one, especially if your workforce is remote. (Here’s an example of small business website development costs to give you an idea of what such a project might entail.) 5. Monitor the Effectiveness of the Plan and Optimize Periodically Now that you have introduced your big perks like more paid time off or employee training programs, as well as your branded company swag such as custom T-shirts, coffee mugs, and frisbees, it’s time to see if your employee engagement strategy is paying off. You need short-, mid-, and long-term KPIs in order to gauge the effectiveness of your new perks and benefits. Some of the short-term KPIs include: Productivity fluctuation within a month Happiness levels in the same timeframe Return value on completed training programs Engagement fluctuation Remote employee presence and activity on time-sensitive projects Short-term culture improvement Some of the mid-term KPIs include: Employee happiness and zeal within three to six months Financial returns on investment for career advancement programs within six months How the perks have affected employee work satisfaction or have prevented burnout Increased productivity levels on mid and long-term projects How the perks have affected your talent acquisition and retention rate over a six-month period For long-term KPIs, you want to monitor the same data but over a one-year period to get a sense of what has worked and what needs improving. To generate actionable insights, however, you need to conduct periodical surveys and talk with your employees to get valuable, first-hand feedback. Over to You The pandemic has been a transformative experience for employees all around the world, and the needs of the modern workforce have begun to change once more. As a business leader, one of your top priorities should be to create a new perks and benefits plan for the post-pandemic workplace that will ensure employee happiness and engagement in the years to come. Use this guide to identify the perks your employees truly need and want, and then implement them efficiently and effectively throughout your organization. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
5 Steps On How To Onboard Outsourced Employees
5 Steps On How To Onboard Outsourced Employees
In the modern economy, countless firms leverage outsourcing for added flexibility in their business processes. In 2022 most corporations, and many SMEs, make use of outsourcing to some extent, especially across roles like IT where technologies and needs can change quickly depending on the market and project cycles. But outsourcing has to be well managed by an organisation for it to be leveraged to full advantage. You can’t parachute outsourced staff into your organisation and expect that to work out any better than you would if hiring in-house staff with no onboarding process. Outsourced staff are, by nature, temporary. They might be with an organisation for just a few days; or years. But the no.1 reason why companies outsource functions is that there is a lack of long term clarity around the length of time certain staff and specialists might be required for; or that it is clear they will only be required for a particular period. Being able to scale employee numbers up and down with projects and other cycles that mean elastic requirements can be a significant strategic advantage. But the quality of the work of outsourced staff should meet the quality you would expect from permanent employees for the strategy to be sustainably successful. With that in mind, there are three compelling reasons why a strong onboarding process is necessary for outsourced employees: An onboarding process is necessary for any employee, in-house or outsourced. Good onboarding experience is particularly important for outsourced employees because they will contribute for a time-boxed period, which means it is particularly important they are brought up to speed and integrated quickly and effectively. A strong onboarding process reduces the threat of tensions between permanent in-house employees and outsourced employees. The onboarding checklist of outsourced employees won’t necessarily always be the same. A software development team from an IT outsourcing provider will need to pass through an onboarding process that looks different to that for service desk staff. But there are a number of universal principles and steps that almost any onboarding process for outsourced staff should incorporate. Let’s Run Through 5 Of These Steps: #1 Create Onboarding SOPs A well thought out and clearly defined onboarding plan that has been tailored to different outsourced functions within your organisation is key to both the quality and consistency of integrating outsourced employee experience. To achieve that make sure you create detailed SOPs (standard operating procedures) that can be followed as steps and checked off as each is completed. That will ensure every outsourced employee passes through an effective onboarding process which will give them the best chance of settling quickly into their role and excelling on behalf of your organisation. It also introduces trackability and accountability so the source of any onboarding failures can be identified and rectified. #2 Comprehensive Induction Training There can be a reluctance for employers to invest the same amount of effort into inducting and training outsourced team members as they would in-house staff on permanent contracts. While it is logical to particularly invest in team members you expect to be with you for the long haul, it is also important to not cut corners with outsourced staff. The reason you are making use of outsourced staff is because you need them as per your project management plans. Unless there is a clear reason why the quality of the execution of that function is less important than it would be if you were using permanent employees, outsourced employees should be given the same level of induction and training. Any drop in the quality of the work performed by outsourced employees due to a lack of training or induction processes will reflect just as poorly on your organisation as it would if they were permanent staff members. Nobody from outside the organisation will make a distinction between outsourced and permanent employees. And your permanent employees won’t either if working with outsourced colleagues. If they underperform in a way that impacts the work of others because they weren’t given comprehensive enough inductions and training, you’ll negatively impact the sentiment of your permanent workforce. #3 Communicate Strategic Role Of Outsourced Employees Clearly To Inhouse Employees Part of the onboarding process of outsourced employees should involve permanent, inhouse employees. You should communicate clearly why these roles are being outsourced and why that strategic decision is in the interests of the organisation and, by extension, all of the permanent staff. This stage is especially important if outsourced employees fulfil functions that were previously executed by permanent inhouse employees. And particularly if permanent employees fulfilling those functions have been recently let go. That could lead to an “us and them” culture between permanent and outsourced team members that is corrosive to working relationships and outcomes. Even if new functions that have never been executed in house are being fulfilled by outsourced employees, communicating why those functions, and reassuring permanent employees there are no plans to subsequently outsource their jobs, is important to cohesion. #4 Foster Relationship Building Between Outsourced Permanent Employees Not all outsourced employees will fulfil functions that bring them into regular contact or collaboration with permanent employees. But many will and in those cases a central part of the onboarding process should be focused on establishing relationships between new outsourced staff and permanent employees already working for the company. Creating an environment and potentially activities conducive to helping foster personal relationships between outsourced and permanent staff who will be working together will help more quickly forge a new collective working effectively towards the same goals. #5 Make Outsourced Employees Feel As Much A Part Of The Organisation As Permanent Employees Whether an employee is outsourced on a permanent inhouse contract, effort and performance will almost certainly be maintained at a higher level if professionals have bought into what your organisation is trying to achieve and feel part of it. If less effort is made to introduce outsourced employees to company culture, the workplace community and explain the aims, goals and intended outcomes of their work, the likelihood is they will put less into it. If outsourced employees feel like hired guns brought in to do a job then leave and be forgotten about, they are unlikely to be as vested in that as starting a new job. How well-outsourced employees can be integrated into your organization and with colleagues who are permanent employees will inevitably be influenced by how long their contracts run. But if outsourced staff will or are likely to be working within your organization for a medium to long-term basis, it is just as important they feel part of the organization, and are as invested in its success, as anyone else. Conclusion The dynamism of the modern economy makes it more crucial than ever for organisations to be flexible and able to quickly adapt to a changing environment. Using outsourced employees for functions that might need to be scaled up or down through time or with project cycles is one of the most effective ways for an organisation to introduce that flexibility into its workforce. However, a poorly managed approach to outsourcing can undo much of the strategic benefit the staffing model can bring. Establishing a high quality and consistent outsourced employee onboarding process is one of the best ways an organisation can ensure that it leverages the advantages of outsourcing without falling victim to its potential downsides. The five important steps outlined here will need to be adapted to your particular circumstances and the roles you are outsourcing. And you will need to break them down into smaller steps that form part of a detailed SOP. But if you make sure all five are suitably addressed by your onboarding process for outsourced employees, you will have a strong foundation which should mean you realise the maximum benefit and minimal downsides. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
What Do Employees Look For In Their HR Leaders?
What Do Employees Look For In Their HR Leaders?
As our preferences for how, where, and with whom we work have changed in the past three years, so have our expectations for our human resource departments. We now look at our HR leaders to build their policies in ways that support our wellbeing, purpose, skill development, and growth. Companies with a focus on growth are already conducting studies to find out how they can help their employees be productive while also leading fulfilled home and personal lives. All of these studies, though varied in their goals, deliver some resounding, unanimous findings. One of them is about employees expecting their companies to stand as the force of good in the world. We want our executives and leaders to champion diversity, inclusion, and acceptance. Here are 5 major expectations that the modern workforce has for its HR leaders in 2022 and beyond. 1. Employees Want to Join Strong, Compelling Brands Yes, we all need to be paid more and feel appreciated at work, but there’s another expectation that more and more employees have started to express. According to the Mercer leadership study published recently, employees want to feel connected with the organization on a more visceral level. They want to feel part of a compelling and future-driven brand. Part of some change, and meaning. But when I say brand and you think of creating a business logo, doling out a marketing campaign, and think great talent will flock to your doors, you’ve got your work cut out for you. While these outward brand expressions are important, it’s a mistake to consider them the entirety of the brand. To create a compelling and consistent brand, your organizational values, goals, and actions must all align. Your business purpose should be clear and clearly communicated both internally and externally. Make employee engagement an integral part of your operations. Make sure you are giving them the flexibility, freedom, and resources to thrive in their roles. Only then you can attract top talent that agrees with the values and objectives that you hold dear. These are the people who will dive into the passion wholeheartedly and commit to bringing about the changes you want in the world. 2. Workplace Strategies that Promote Inclusion and Equity As a people-focused department, it is time to champion employee concerns that relate to inclusion, diversity, and equality. The pandemic has given us a microscopic view of the many challenges and restrictions that workers of different minority groups face. It could be a barrier to fully accessing technology, lack of specialized training programs, unintentional biases rampant in the organizational structures, and many other things. To turn your company around and become an HR leader, not just a manager, you’ll have to make swift and definitive changes. MasterCard did this by addressing generational barriers within the organization. Its ‘YoPros’ (Young Professionals Business Resource Group) program mentors older employees in learning about social media and how to use it for business. Kaiser Permanente – a healthcare organization – is another employer with a commendable diversity record. The company’s labor force has no racial majority – 60% of it comprises people of color. Use these examples as the starting point to create and implement policies and systems that support people of different backgrounds and abilities to join your vision and help take your brand to the next level. 3. Competitive Pay is the Bare Minimum – You Need to Offer Perks and Benefits The perks and benefits being offered to the employees are looking a lot different post-pandemic. A significant chunk of employees has moved to remote work arrangements, resulting in their lack of access to company-offered perks such as healthy on-site meals, daycares, or gyms. The pandemic has also exposed the voids in our understanding and treatment of mental health problems. An alarmingly high number of employees have reported feeling stressed, anxious, depressed, and burnt out. Mental health issues have become the leading cause of disability in the country. A survey by Lyra Health and the National Alliance of Healthcare Purchaser Coalitions also reports that 40% of the American workforce suffers from the effects of burnout. Two-thirds of those surveyed also reported that poor mental health has diminished their productivity and performance at work. All of these topics point towards a need for a more well-rounded approach to employee benefits programs. It has to become bigger than paychecks and medical insurance. HR leaders need to think of delivering healthy meals and snacks to remote workers, subsiding their gym memberships, childcare assistance, providing financial wellbeing programs, virtual and otherwise mental healthcare offerings, flexible scheduling, and customized benefits packages. Conducting a company-wide survey to find out the kind of benefits that would serve your workforce the best is the most holistic way to approach the issue. It will help you guide your effort and investment to areas that are going to deliver the most value. 4. Create Up-Skilling and Re-Skilling Programs Up-skilling and re-skilling programs are another way for your HR department to look at the future with a more comprehensive lens. Training your workforce in education, technical knowledge, and skills that are required for future jobs helps you create a workforce that is more agile and can respond to sudden pivots (like a global pandemic) with more resilience and efficiency. Even before the pandemic, corporations like Walmart, Target, and Amazon had started tuition reimbursement programs where the companies cover either full or partial college costs for their workers. Google has a thriving volunteer community where peer-to-peer training and mentoring ensure that the company’s workforce learns from the best in a thriving and supportive environment. In 2021, Accenture invested $1 billion in its reskilling and training program for all of its employees of all levels and designations. Since March 2020, the company has trained more than 70,000 professionals and has increased its training hours by 6% while also reducing training costs. As employee appreciation efforts go, investing in their skills training is a great way to show your trust in their abilities and to root for their success. If you’re not a billion-dollar company yet and cannot afford pricey college tuitions or fancy digital training, platforms such as LinkedIn Learning and Coursera are available. You can also consider Google’s digital training courses from its platform, Digital Garage, for high-end, free technical education. 5. Make Work-From-Anywhere a Norm Remote work was already a thing for a large number of people around the globe way before the pandemic. According to stats, 17% of U.S. employees worked from home prior to 2020. Globally, this figure was at 21%. After Covid-19, these numbers have jumped to 44% and 56% respectively. With more and more people and companies feeling comfortable with the many benefits of WFH, it has started to become a staple of modern work offerings. So much so that many people resigned from their jobs when refused by their employers to be given flexible work situations. According to a Slack survey, 72% of the workforce is looking at companies that offer a hybrid work model. A combination of office + remote situation where employees can choose when to come to the office and when to stay at home and work from their living room. As an HR head, it’s your duty to sit down with employees and the management and figure out what your hybrid work model is going to look like. You can ask your entire staff to come to work some days of the week and work remotely on other days. You can also make some teams fully remote while others can be office-bound. Then there are companies that offer WFH when their employees have to take care of important things at home – childcare duties, a doctor’s appointment, household fixes, and such. Just figure out what works for you and your teams and get on with devising the strategy. With the most intuitive digital collaboration tools at your disposal, there really is no excuse to deprive your staff of the flexibility that remote work brings. 5. Effective Remote Team Introductions Remote employees need to meet their teammates just like any new employee would. Team introductions are easy to overlook when any new employee is remote. There are a few ways to integrate remote employees with the rest of your team: Have a group welcome video call. Schedule one-on-one introduction calls. Hold shadow sessions where your new employee sits in as others perform work processes on a screen share. Use recorded sessions like sales calls or customer service calls to familiarize new employees with your customers and messages. Give a virtual tour of your facilities. Employees perform best when they know they are valued teammates and share the same communication and collaboration tools and best practices with the rest of the team. While you cannot take a remote employee out to lunch in person, everyone has adapted to video coffee breaks, lunches, and happy hours. Conclusion The future of work demands HR representatives to show their value and relevance to their organization and people. The days of looking at HR as a bridge/connection to corporate/management are over. Employees now expect their HR leaders to champion change, pursue innovation, be proactive in their support of the workforce, and listen to employee concerns with the intent to solve their issues. About Author: Nina Hoffman I am a marketing and business development expert and have been a part of the industry for the past 5 years, providing strategies, content learning and access to peer networks. I am passionate about helping businesses build a professional online persona.
A Complete Guide to Employee Performance Management
A Complete Guide to Employee Performance Management
Technology has improved our work culture and helped us perform tasks faster. Earlier, we used to check the resume of potential candidates manually. Instead, we just need to scan them through a resume parser like Affinda’s software. In the same way, we also track employee performance management to identify the performance of a particular employee. Performance reviews have been a standard fixture in evaluating how to improve employee management. However, the traditional yearly appraisals are seen to have less impact on an organization. This is because they are seen as if they are subject to bias and make management and feedback a yearly event. However, performance reviews are not necessarily supposed to have the same effect. They are seen as opportunities to grow and good data sources for business development and employee engagement. In addition, it also makes employees satisfied with their job. What is performance management? Performance management can be defined as a process that helps effectively manage different personalities in the workplace to optimize organizational performance. Performance management ensures that employees meet their set goals and perform their tasks to the best of their ability. However, performance management is effective when employees are informed and familiar with the organization's review process. This makes it easier for them to get feedback from supervisors or the human resource department without feeling criticized. Employee management usually happens in many phases. This article explores the stages that make performance management better. 1. Planning Planning is the most crucial stage when it comes to effective performance management. Planning usually involves blending business values and goals with that of the organization with those of the employees. When planning for performance management and reviews, one can consider independent development plans or job descriptions. Using these two tools, one can get clarified on any work assigned to employees and helps to avoid any confusion. When using a job description, direct supervisors or human resource managers can update the job descriptions after a periodical performance review. This makes the job description up to date and reflects on the current roles and responsibilities assigned. 2. Action The action stage is usually handled by the employees, management, and people involved in the business's day-to-day operations. This is done through the independent development plans, used as a framework for everyone when priorities and achievements are reviewed. During the action stage, the main activities usually involve onboarding, opportunities for improvement, additional educational opportunities, and career development. 3. Monitoring and tracking Technology has made it easier to evaluate, monitor, and track the performance of people working in an organization. One way to achieve this is by using analytical software to monitor everyone's activities within the business. Monitoring and tracking provide a way of keeping a record of the achievements and areas an employee is supposed to work on. This includes the achievements the employee has made within the review time frame, the areas where they require employee feedback to improve themselves and expanding or reducing their job descriptions as they need to grow or improve on their work output. Corporations and business owners usually use the data extracted from these tools to analyze the workforce. It provides an opportunity to mark weak areas employees can improve on. It also allows organizations to find solutions to human resource problems they might be facing and strategizetheir workforce goals. An excellent way to improve the data is by integrating data with workforce analytics to give better feedback and review the presented data. 4. Review For proper performance review, it is not enough to hold an annual review session only. It is crucial to have regular review sessions with your employees to share and exchange feedback on performance measures. This creates a better performance insight framework for the business. For instance, one can choose to have weekly or quarterly employee feedback sessions to review employee development in the business. With a proper review framework, one can easily reward and recognize employees. However, most businesses use four strategies for management: monitoring, planning, rating, and rewarding. Each method has been known to exhibit very strong results and provide frameworks to improve the quality of output for employees and management every time. Conclusion Performance management serves as one of the best ways of ensuring that a business develops. In addition, it gives employees a perfect avenue to exchange ideas with their direct superiors and receive continuous feedback on their job performance. It also provides an avenue for employees to feel satisfied and knows that they are valued in the business they are taking part in. Without proper employment management structures and review performance, employers can't relay feedback that is directly aligned with the business goals of the company. How do you track your employee’s performance? What process do you use to review your employees' performance? Please share with us in the comment section. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now About Author: Lori Wade is a journalist and content writer from Louisville. Lori creates news and informative articles about HR, recruiting, and employee productivity. Moreover, she is part of the team working on Affinda's software.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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