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What Are The 4C's of Onboarding and How to Implement Them (Plus A New Hire Checklist Template)
What Are The 4C's of Onboarding and How to Implement Them (Plus A New Hire Checklist Template)
As an HR professional, you're well-acquainted with the practice of onboarding. But if your company has never made doing it well a priority, you may not have a full understanding of its benefits. We'll attempt to remedy that in this blog. We'll explain why proper onboarding of new employees is so important, and how to do it effectively using the four C's approach. Let's jump in! The Importance of Onboarding First off, why doproper onboarding best practices even matter? There are many different reasons. We'll cover a few of the most prominent ones now: First Impressions Do you remember the old saying, "You never get a second chance at a first impression"? Well, it definitely rings true in the business world. Especially when new employees are first being introduced to the inner workings of a business. If your onboarding process is chaotic and outdated, new hires will assume the company isn't well-managed. They may even begin to doubt their decision to take the job. Certainly not the feeling you want new team members to have on their first day! Employee Engagement Successful employees — the kind that work hard, help move a company forward, and make the HR department that hired them look good — are engaged employees. There's no way around it. If your company's employees aren't engaged in their work, they'll produce lackluster results, and engaged employees will lead to a more productive workforce. In fact, studies show that companies that implement a structured onboarding approach produce 50% more productive employees! Engagement also increases employee retention, which directly impacts the financials of the company. Let's talk more about that: Financial Responsibility Successful onboarding directly affects a company's bottom line. As we've already mentioned; the process can elevate an organization in the mind of new hires, increase their engagement level and make them more productive. Each of these leads to more profit. Onboarding online tool can also entice workers to stay with a company longer — an important fact considering the high cost of employee turnover. Think about it, if your employees think highly of your company and are engaged in their work, they won't have much incentive to leave. The Four C's of Onboarding Can we agree on the importance of onboarding best practices? Great, now let's dive into the four C's approach. Use these techniques to improve your company's onboarding process. 1. Compliance Most companies, regardless of their stance on onboarding, cover compliance(such as I-9 compliance)when a new team member is hired. After all, it's the law. Compliance measures typically include an outline of company policies, confidentiality requirements, safety regulations, and more. These measures need to be taken, but they're also just the tip of the iceberg. The first level, so to speak. Let's move on to the second C. 2. Clarification Unfortunately, for many companies, the onboarding process begins to break down at this step. As an HR rep, you need to ensure that each of your new hires clearly understands their role in the company and what's expected of them. They need clarification. Questions to answer may range from high-level queries such as what the company's overall objective is and whom new hires should report to; to ground-level details like where to park. It's all vital to a smooth and successful onboarding experience. Download Our Free New Employee Orientation Checklist! Download Now 3. Culture Company culture is often taken for granted. Or mistaken for perks like catered lunches or unlimited time-off policies. True culture goes deeper and encompasses an organization's mission, values, the vision of the future, the way team members interact. HR departments should make culture a priority during the onboarding process and steep new hires in it from the very, very beginning. This includes the original employment ads and initial interviews; and runs through the employee's entire first few months at your company. 4. Connection For business success to be achieved, connections among employees must be made. Your staff is more than random people performing specific functions. They're teammates working together to accomplish ambitious goals. At least they should be. Create a new hire checklist to help you prepare so that when new hires arrive for onboarding,you’re ready. Foster connection by introducing new hires to their new colleagues. If there are subgroups within your company you believe align with their personality — a band of people who meet on Saturdays to perform community service, for example — arrange for an introduction to be made. If your organization has the ability, you may even want to assign a mentor to new hires, who can show them the ropes during their first couple of months on the job. Whatever you do, foster connection and communication between new employees and the rest of your company. Avoid common problems with onboarding and your company will be better for it. Put the Four C's Into Action In this blog, we covered the importance of onboarding best practices and the four C's approach to doing it effectively. We hope this information has been useful! If you can implement a system that ingrains compliance, clarification, culture, and connection into each of your new hires — and commit to it — your company will see a lot more success. It's almost inevitable. But it's not necessarily easy… That's why we've created tools to help. Our onboarding software, in particular, will help you incorporate the four C's into your process and create productive and more engaged employees, for your organization. If you have not yet tried an employee onboarding software, now is the time! Launching a Successful Onboarding Initiative The benefits of initiating an onboarding program, as discussed in our first paper on this topic, include increased retention, productivity, and job satisfaction. In order to achieve these benefits,a successful onboarding initiativewill have key components, including explaining rules and regulations, defining expectations, presenting cultural norms, and developing relationships. In each of these areas, a human resource management system (HRMS) with onboarding technology can enhance the process. Technology provides an increasingly important level of support that will help an onboarding program meet its goals. The components of an effective technology underpinning are: Task Management: Those capabilities helping to perform the administrative tasks usually using a built in series of protocols, which are step-by-step instructions with feedback. Workflows: Those capabilities providing communications, outreach, alerts, notifications, and process steps between the newly hired employee and the rest of the company (at all levels across many departments). Oftentimes, the status of each of the workflow steps is presented in a “dashboard” view.The workflow capabilitiestypically include employee self-service and manager self-service notifications. In either component, a workflow of step-by-step instructions and screen progressions pertinent to the task is important. This is especially recognized and intended to mirror the strong degree of comfort that Gen X, Gen Y and Millennials have with any online interaction. This guide was designed to help you navigate through those difficult tasks and help determine the right software for your organization, download our ebook now. Download Now Onboarding Must-Haves Rules and Regulations Explained Successful onboarding will explain the basic set of requirements, policies, and procedures a new hire will need to follow. Doing so will ensure that the new employee is abiding by legal requirements needed to succeed in the role they are assuming. An HRMS streamlines the process of explaining the appropriate rules and regulations.For example, Onboard from LIKE.TG, keeps track of I-9 and W4 forms online, complete with valid signatures. New hires can complete anonboarding checklistbefore their start date, allowing employees to participate in what is known as preboarding. Ideally, this keeps them engaged, excited and eager to begin, and of course, gives them the feeling of being a productive member of the “team” even before they start their employment on day one. For college hires this might prove valuable as there is usually a lag time of a few months from graduation to start date. With an HRMS, it’s also possible to create a portal within the company’s own website where employees can go to complete all of their administrative tasks, learn about the corporate culture, take new hire training, and find out anything else that will help them be more productive. In this manner the newly hired staff member LIKE.TG.COM takes an active role as opposed to a passive one, and takes ownership for accomplishing the required administrative tasks. Onboarding softwarekeepstrack of I-9 and W4 forms online, complete with valid signatures. Expectations Defined Onboarding does more than explain rules and regulations, it also clarifies the new-hire’s role within the organization. During onboarding, role clarity is a consistent predictor of job satisfaction and organizational commitment. The better an employee understands his or her role, the more likely they will be to meet expectations. In fact, if a new-hire’s role is unclear, the organization is likely to lose money due to employees that don’t understand their roles, become disenchanted, and could likely leave in a short timeframe. An HRMS can aid in the onboarding process by setting expectations for employees. HRMS technology creates specific onboarding workflows that are triggered upon input and receipt of the initializing event, such as acceptance of the “offer letter” and agreement of the first day of employment. These can include: An e-mail message to be sent to a new employee with a “welcome letter” and instructions for using the onboarding components of the HR system. An e-mail message to be sent to other internal departments, especially internal IT, informing them of the new hire’s start date and other pertinent information needed to establish security IDs, passwords and access to specific systems, and to initiate the preparation of any devices such as laptop and phones, as needed. An e-mail to the employee with a link to a “new employee portal” which walks the new hire thru a step-by-step process of downloading and uploading a wide variety of employment information, prepares them for their first day, and streamlines their socialization to the new organization. At the same time that the above activities are taking place, the hiring manager can go online to select the tools and office space the new staff member will need. Those requests, in the form of a triggered email, with content preloaded, are sent to the information technology and facilities departments, among others, so they are ready for the employee on their first day. An effective onboarding program must seamlessly incorporate the supportive protocols mentioned above into what the newly hired staff member “experiences” in each and every contact with the organization. Cultural Norms Presented Besides explaining rules and regulations and defining expectations, onboarding, if implemented correctly, will convey the “culture” of an organization. When corporate cultural norms are conveyed correctly, new employees gain an understanding of the organization’s goals and values and hopefully begin to embrace and understand the company’s ethical and political landscape. Supporting your onboarding initiative with Onboard from LIKE.TG,allows you to communicate your organization’s mission and values while the new hire goes through theonboarding process. The most effective onboarding initiatives are within those organizations that are using the Internet to facilitate the experience and provide the new employee with corporate history, the values of the firm, and an overview of the strategy and fiscal goals. Another important component is the use of videos that can, for example, provide a “welcome” message from the most appropriate senior executive (hopefully the president or CEO) or can provide an overview of the company’s performance (possibly by the CFO). All of these tools and activities are intended to build an initial and strong foundation for engaging the new employee and hopefully instilling positive momentum, excitement, eagerness and a feeling of being an important part of the organization. These “emotions” must be reinforced by an effective program that extends over a period of time. Research shows that the most effective and considered “best practice” onboarding programs should extend over several months and not end right after any formal orientation. Relationships Are Developed The last component of successful onboarding implementation is developing relationships in order to help employees become better integrated into the company. In order to achieve integration, someonboarding programs include rotational assignments; others may include special projects that are designed to expose the new employee to parts of the company they would not normally have any contact with. There is good reason to incorporate these types of activities during a period of months after the start date as this would expose the newly hired staff member to other corporate practices, locations, culture, and colleagues. Another critical component in the relationship development process is the need to include the direct hiring manager. Research shows that the relationship with the manager is one of the most significant in an employee’s work life and directly influences the engagement and eventual longevity of the employee. Most employee turnover is ultimately caused by that relationship (or lack of), which makes the ability to assimilate new employees a core competence of managers. An employee’s direct manager typically controls all career progression, educational opportunities, and the assignment of projects. So a manager who takes time to discuss goals and expectations and in effect serves as a “mentor” who shows concern over that person’s “socialization” and who knows what the employee can do and wants to do, will make wiser decisions and build loyalty over time. Using onboarding technology from LIKE.TG can enhance relationship development by building a new hire social network and engaging the new hire in the company’s social network. If you are hiring a significant number of young employees, an online new-hire community can help them feel more at home. These corporate social networks can be used for work tasks, allowing employees to help each other get acclimated, and provide for socialization. Quantifying Onboarding ROI As we know from many sources, among them the 2017 State of the American Workplace report by Gallup, which surveyed over 195,000 employees. “51 percent of U.S. employees say they are actively looking for a new job or watching for openings.” Undoubtedly, no one would argue that this indicates a loss of engagement and can only be remedied by ensuring that newly hired staff members are highly engaged from the start, even beginning with the first moment they have contact with an organization. The majority of company leaders would agree that employee engagement is important to success, but they may not realize the direct financial impact high engagement can have. According to research, “Companies with employee engagement programs achieve 26% greater year-over-year increase in annual company revenue, compared to those who do not have formal programs.” Regarding engagement with employees specifically by their leaders, “managers who are not engaged or who are actively disengaged cost the U.S. economy $319 billion to $398 billion annually.” With numbers like these, it’s no wonder that organizations are eager to adopt onboarding techniques and employee engagement programs that will not only improve employee retention, but also improve their net revenue. The question of which techniques work best subsequently becomes incredibly important, and various research reports have pursued the answer. Aberdeen determined the following as “best-in-class” onboarding components: Forms management: collecting, tracking and managing of all internal and external new hire forms. Task management: ensuring all tasks are tracked and completed. Socialization: engaging new hires into the company culture and providing individual guidance to create an overall positive experience. The most important findings in Aberdeen’s research pertinent to determining the ROI of onboarding is this: Results that add up where it matters most: your bottom line. Calculate your possible ROI now! Calculate Now In comparing best-in-class to all other companies (“industry norm” and “laggards”), the best-in-class companies who indicated they performed a reasonable mix of both strategic initiatives to engage new hires and tactical components that will ensure they can get up to speed on day one, improved their revenue growth to a significantly greater extent than those who did not. Aberdeen found that organizations that execute on these tactical and strategic activities are able to achieve business results such as customer retention and revenue per employee. Best-in-class organizations improved customer retention by 16% and revenue per full-time employees by 17%. By implementing a program to create efficiencies and also engage new hires, best-in-class organizations also improve the business. None of this will be effective without appropriate technology, front and center. Although onboarding isn’t all about technology, it is a critical factor in creating a best-in-class initiative that will provide the end result of improved company performance. That alone makes onboarding programs a needed and strategic capability in itself and also a justifiable target for strong technology support. This white paper covered how to launch a successful onboarding initiative, including incorporating technology and measuring ROI. For additional information about how technology improves HR processes, download LIKE.TG’s white paper,“10 Ways the Cloud Improves HR Processes.” The paper includes information about how cloud-based technology benefits HR in the areas of value, finance, and risk mitigation. For further insight into what makes an effective onboarding process, read on to view ourNew Hire Checklist. New Hire Checklist Template Here is the beginning of a sample New Hire Checklist for employers. The task owner is listed in bold font and underlined. This is the person/function/team responsible for the agenda item on the onboarding checklist. Pre-Boarding 2-4 Weeks Before (or Starting from Offer Signature): Recruiting Announce Hire to Team via “Win Email” — include a new hire's email address so employees can send congratulatory emails to the new hire If applicable, run a background check HR Send onboarding welcome emails to new hires — make sure this is within 24 hours! You want to capitalize on their excitement from the recency of signing the offer Add new hire start date to the calendar and add relevant teams Onboard new hire toHRISsystem Manager Complete Hiring Manager Form — assign onboarding buddy, assign desk, assign email groups/tools provision preferences IT Order technical equipment — laptop, mouse, keyboard, monitor, etc. Provision new hire — email creation, group and access provisioning, key fob creation, etc. Pre-Boarding 2-4 Weeks Before (cont.): Manager HR Invite new hire to a team or event preceding the start date — if there is a significant amount of time between a new hire signing an offer and starting at the company, see if you can find an event for the new hire to come out and get to know the team or company in a social setting. Pre-Boarding 1 Week Before: Facilities Clean desk area Manager Begin “Road to Success” Form — outline goals and expectations desired Add new hires to any important reoccurring team meetings Setup 1:1 meetings between the new hire and any instrumental colleagues that the new hire will be closely working with Organize welcome lunch for a new hire at a local restaurant — including team members, important cross-departmental connections, or cultural champions Assign Dept/Team-specific training for new hire HR Assign company-wide training for new hire Assign a buddy to the new hire and communicate responsibilities to buddy Confirm “Week 1” schedule for a new hire — to be presented to the new hire on Day 1 Pre-Boarding 1 Week Before (cont.): HR Send First Day Details to new hire (when to arrive, who to contact, office address, etc.) Download Our Free New Employee Orientation Checklist! Download Now First Day Facilities Early in the morning, set up new hire swag on desk — let yourcompany brandingshine through! IT Place new hire laptop and tech setup on desk — include instructions in a one-pager with information on things like WiFi passwords, gaining access to work email, etc. Buddy New Hire Coffee meeting — new hire and buddy grab a welcome coffee and do an office tour (Your new hire will thank you when you teach them how the coffee machine works!) IT New Hire Meeting — Laptop setup and equipment troubleshooting. Manager New Hire New hire and manager morning meet greet — manager presents Week 1 schedule to new hire HR New Hire — Live (or Virtual)New Hire Orientation Tactical Technical Access: Confirm new hire can access all company-wide tools (HRIS,company intranet, etc.) Complete Forms: New hire completes Part 1 of I-9, W-4, direct deposit information, confidentiality agreeement, employee handbook acknowledgement, benefit elections and 401k election Present employee with theirnew employee checklist Cultural Culture Overview: Core values, mission/vision, company goals Overview onboarding contacts available to the new hire and network map of helpful persons during their first month Job Knowledge Review importance of the Road to Success Form Manager New Hire Team Welcome Lunch — new hire and pre-selected group celebrate at lunch Facilities New Hire Take photo of new hire for identification card goofy company photo wall Walk new hire to commuter lot to register for parking Manager New Hire Meeting — End-of-day catch-up with new hire First Week: New Hire Sign acknowledge company handbook Complete compliance training (anti-harassment training, etc.) Review all company policies Send new hire introduction email to company Manager New Hire New Hire “Road to Success” Meeting with manager — review Road to Success Form including 30/60/90/180 goals, expectations, and onboarding resources End-of-day catch-up meeting with new hire on Wednesday/Friday EOD Buddy New Hire Coffee meeting — casual coffee with new hire HR New Hire End-of-week check-in meeting with new hire First Month: Manager New Hire 30 Day Check-In — reflection, evaluation, realignment Continue having reoccurring 1:1 meetings to discuss performance New Hire All company-wide trainings complete All New Hires Lunch Meeting — casual lunch with all new hires only (this gives them time to bond since they are likely going through similar onboarding experience Manager Lunch Meeting — casual lunch with new hire First 3 Months: Manager New Hire 90 Day Check-In — reflection, evaluation, realignment Continue having reoccurring 1:1 meetings to discuss performance New Hire All department and team-specific trainings complete Company Quarterly New Hire Welcome Happy Hour HR Send Onboarding Survey to new hire Overview of the performance management process with new hire First 6 Months: Manager New Hire 180 Day Check-In — reflection, evaluation, realignment Continue having reoccurring 1:1 meetings to discuss performance Discuss possible growth or professional development opportunities for the new hire First Year: Manager New Hire Annual “Year in Review” — annual evaluation of the first year’s performance and growth HR Celebrate the new hire’swork anniversary! LIKE.TGhelps you enchant every employee by helping to foster social connections and company culture while saving companies time and money. We make it easy to stay compliant and automate HR responsibilities so that our customers can focus on building their companies. Create a custom,fully digital onboarding process with built-in automation using LIKE.TG’s onboard application. Click here to try our Onboard Interactive Demo. “As soon as we saw LIKE.TG’s Onboard demo, we knew this was the perfect solution for us. We loved that it was extremely simple and powerful out of the box, but that we could customize it with advanced capabilities to make it work in our company setting.” Elisa Garn Vice President, HR and Talent Christopherson Business Travel Learn More Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
How to Develop and Sustain Employee Engagement
How to Develop and Sustain Employee Engagement
Organizations have discovered that customer satisfaction makes clients stay, but their employees play a significant role in that cycle. The Human Resource Department can help workers execute their tasks to their fullest potential by providing the necessary tools and resources. In this article, you will learn how to develop and sustain employee engagement in your organization. What is Employee Engagement? According to Forbes, employee engagement defines a staff member’s commitment and zeal to help an organization meet its goals. Highly engaged at work employees are often excited about their work because employees want to feel a sense of purpose. They don’t mind going over and beyond to ensure the business’s success. Engaged employees are productive employees; they have the zeal to learn, serve as good advocates, and positively publicize the organization in their day to day work life. In today's business world, organizations strive to promote employee engagement using inclusiveness in the workplace, employee training, workplace benefits, and lots more. Why is Employee Engagement Important? One primary reason most firms have a Human Resource Department is to look after the needs and welfare of employees to ensure that they are at their best. From boosting productivity to retention rates, here are some reasons why increasing employee engagement is essential to every organization. 1. Improved loyalty A work environment where employees are engaged and feel valued can breed trust and loyalty. When employees are satisfied with how they are treated at the workplace, they won’t bother to look for jobs elsewhere. Also, there will be no cases of sabotage since everyone's focus will be on measuring up and making the organization's vision a success. 2. Mutual respect Employee engagement promotes respect; remember, there is a fine line between fear and respect. When Managers and Heads of Departments show respect for their staff, the workers will return the gesture. They can ask their bosses questions, and nobody will belittle them. When bosses can trust employees to carry out their responsibilities, they will regard them highly. 3. Accountability Engaged employees are concerned with the quality of their service. So they strive to see the measures they can take to boost productivity and promote customer satisfaction. Having a business environment that supports the level of employee engagement can help to breed a company culture of safety where employees can own up to their actions. That way, everyone has a stake in the company's success, and a win for one is a win for all. 4. Reduced absenteeism If employees enjoy their job and workplace culture, they will not be absent from work without good reason. Incessant absenteeism can prove disastrous for a company if the management does not remedy the situation early. Usually, it happens when employees don’t take their work seriously, so they act without considering the repercussions or ripple effects. 5. Reduced stress ratio Sometimes, stress can make employees burn out faster. According to a survey by CareerBuilder, about 31% of respondents report that they are stressed out, negatively affecting their physical and mental health. Imagine a scenario where workers grudgingly dress up for work every morning because they are too tired to be productive. When employees have the right attitude to work, their managers will be surprised at the rapid reduction in stress levels and workplace accidents. Staff will be more focused and dedicate their time to only achieving organizational goals. 6. Higher employee retention rate Non-engaged employees are constantly seeking new opportunities in other organizations. The most toxic organizations have the highest turnover rates. Engaged employees do not bother looking for jobs outside their current work environment. They prefer growing with their companies than seeking job opportunities elsewhere. This is exactly what Brighterly startup did by implementing a personal professional development plan for every employee. This plan was designed individually for employees with their direct managers to make sure that the personal need for development meets company’s expectations and goals. It all resulted in a 21% increase of retention rate. 7. Better management Leaders who wish to motivate their personnel must first establish a relationship with them, so management needs to take time off their busy schedules to interact with employees. This way, there is room for better communication, and the administration can then learn the needs of the staff. When the team knows that the management cares about their concerns, employees will be more willing to put in the extra effort. They will work with management to bring up valuable employee engagement strategies. How to Improve Employee Engagement Managers are keen on sparking their employees' interest in their company’s mission; unfortunately, very few know how to do the entire process. You could start by focusing on the well-being of your employees by fostering healthy communication, encouraging them, and lots more. Here are some employee engagement ideas for your organization. 1. Build trust and confidence For organizations to build trust, managers need to concentrate on what their employees care about most. To show that you care about your employees, emphasize communication, advocate for the well-being of workers, resolve team issues, and attend to the specific requirements of each employee. From there, employees can feel safe in the work environment. 2. Provide an environment to foster personal development Encourage the development of employees by presenting them with new challenges and possibilities for advancement. Your staff should gain new skills to tackle issues in the workplace. Organizations' should make room for study leaves and seminars so that employees can have a conducive environment for personal development. 3. Show appreciation Recognize and reward your best workers, but don't forget about the others. Employees appreciate words of support and encouragement from the management. You can also give them an employee appreciation gift or proper recognition during meetings. By showing appreciation, staff members know that their efforts are appreciated. It can also serve as an example to those who are lagging. So, motivate workers by giving them praise and rewards. 4. Ensure the well-being of your personnel Having a company that values its employee is good for morale. It encourages good management and ensures leaders know their responsibilities. So, give your workers opportunities to enhance their physical, emotional, and financial well-being. Make room for leaves, yearly vacations, maternity leaves, all-expense-paid trips, and other benefits to enable the staff to refuel. You can arrange employee engagement activities by coordinating volunteer opportunities and sports events. 5. Lead by example As a manager, promote a supportive work environment that emphasizes health and happiness. Take regular stress breaks, get away from your desk for a few minutes, or go for a brisk walk to clear your mind and recharge. You can also share your well-being objectives and priorities with your coworkers. Keep in mind that you are just as important as everyone else. 6. Get valuable employee engagement tools and resources Learn to automate routine administrative tasks. Let HR software handle allocating work to employees, generating documentation, and educating new hires about their duties. A well-designed Human Resource program can provide activities tailored to each employee's specific requirements of employees so that everyone will get an equal chance to do well. 7. Train your employees Your employees will stick with your company if they know that they can pursue their career growth and still meet their personal needs. They need training, as formal learning doesn’t stop in childhood. Your employees can also level up their skills and education to make them suitable for higher positions within the company. So, arrange employee training with reputable bodies, and invest in your staff. It’s a profitable long term growth strategy. Conclusion Employees who feel valued and supported will retain the passion that drives them to succeed and avoid burnout in the workplace. When employee productivity is a priority, they will limit frivolities and put more soul into their responsibilities. And as an employer, you will reap the benefits of employee engagement in increased productivity and workplace efficiency. About Author: Employees who feel valued and supported will retain the passion that drives them to succeed and avoid burnout in the workplace. When employee productivity is a priority, they will limit frivolities and put more soul into their responsibilities. And as an employer, you will reap the benefits of employee engagement in increased productivity and workplace efficiency.
How to Recognize a Bad Work Environment
How to Recognize a Bad Work Environment
Work environments come in many shapes and sizes and they all depend on the superiors and teammates that are present. There are situations where your workplace can start becoming toxic due to a new teammate, a dynamic change, or even a change in workflow. Many managers choose to ignore any internal issues linked to human connections since they tend to focus solely on profits, though a burnt-out employee is as good as a missing one. Certain situations may seem like silly office drama but can easily lead to marginally larger problems down the line, which is why they should be brought to everyone’s awareness. Today we will be looking at signs to watch out for to be able to recognize whether your work is a toxic work environment or not since there can be many traits that go overlooked. Lack of communication Team members not communicating with each other is a subtle yet influential sign that your work environment is toxic. Healthy team members express themselves within the group and maybe even argue. Participation is key in a workforce and if you find yourself in a team that is extremely passive and non-verbal, it may be time to reconsider your position there. The lack of communication can also be an indicator of a lack of trust between members of a team since it creates dysfunction and results in less commitment. Aggression can also be a side-effect of distrust since it is a show of primal instinct that is not suitable for the workplace. That missing clarity leads to many failed projects and will also shape employees’ listening skills negatively. Too much communication Gossiping at the workplace is equally as unhealthy as a lack of talking since it is created from a lack of communication. Colleagues should be able to talk openly with each other and no one should be spreading rumors on others’ personal matters. The reason many workers start gossiping is often related to not being heard. Creating an open environment fixes this usually. Group separation When cliques start forming in the workplace it leads to a counterproductive dynamic within the workplace and even bullying/ workplace harassment in worse cases. These exclusions also mean that team members won’t help each other when they should, won't do nice gestures for one another, and those members may also be less productive due to chatting. Adding employee perks and having certain bonding activities all help teams not have extreme cliques. Cronyism If you start noticing a trend of only friends and acquaintances getting hired and promoted at your workplace, try to leave as soon as possible. There have been many cases of cronyism in workplaces and not only do such businesses tend to fail, but they also lack diversity. These workplaces overstep well-performing employees to just show favoritism and the lack of diversity leads to monotone, black-and-white thinking. High turnover rates If a workplace has employees constantly leaving it, there usually is something wrong with the employer or team manager since it isn’t the job employees leave but the boss. Toxic work culture is a large driving force for resignations, which is an act that takes a lot of energy, thought, and effort from the employee side. Other reasons for high turnover apart from inadequate leadership are disorganization, lack of communication, lack of opportunities, and so on. Burnout Burnout shows up in different ways depending on the individual but can be defined as a feeling of exhaustion from being overburdened. Though burnout may seem like a sign that your workplace is toxic, it can also just mean you and your workplace are not compatible. There are three main types of burnout, the first being frenetic burnout. This form of burnout portrays a person who overworks themselves in hopes of achieving some type of reward but doesn’t get it after all their efforts. The second type is overworked burnout which is when an employee completely loses all motivation due to constant extreme amounts of stress and minimal rewards. It would be a superior’s duty to make the workplace sustainable and enjoyable. Lastly, under-challenged burnout is when an employee becomes bored and the lack of challenge demotivates them from continuing at the company further and disengages them. Uncertainty When project clarity and employee boundaries are unclear, the workplace can become an isolating place where conflicts can easily arise. Having a clear structure in a workplace with certain rules and policies put in place keeps everything organized and motivates employees to have a battle plan and continue working for the company. If you’re noticing a lack of structure it may be time for you to resign unless changes are being planned. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
10 Things You Can Teach New Employee During Onboarding
10 Things You Can Teach New Employee During Onboarding
Onboarding new employees is a process that takes place at the start of employment with an organization, and it usually lasts around four weeks. To provide a healthy onboarding experience, it's essential to familiarize the new employee with their new workplace and help them to get comfortable with their new job. You can achieve the employee onboarding process by introducing them to some of your most essential practices and policies, like how you communicate with customers or how you do invoices and submit work reports. To help your new employee learn and improve their productivity as soon as possible, here are ten things you can teach them during onboarding that can create a healthy work environment. How do you efficiently train new employees? This article will look at the ten best employee onboarding practices, which is a part of the employee onboarding program that will boost employee productivity and increase retention 1. Introduce them to your team During a hiring process, when hiring a new employee, it's very important to welcome them to your team. Your culture is hugely important, so showing them what it looks like is one of their first steps into your company. Introduce them to everyone by having each of your employees share about themselves. It can help break up some ice and ensure that they feel like a genuine part of your team 2. Explain company rules When you are onboarding new hires, it's easy to get so excited about a new pair of eyes that you forget to give them some crucial information. But when you skip over giving them a clear breakdown of what is and isn't acceptable at work, you risk making your company look unprofessional—or even worse, an unsafe place to work. Make sure you have clearly outlined policies regarding both written and unwritten expectations before bringing on your new employee. And make sure everyone knows about them. Also important: Explain how to submit time-off requests or send an email request for more supplies without committing a major faux pas. 3. Make their first day memorable. On the employees’ first day, your new joiner will be excited to start working at your company. For many, that means excitement and optimism. When you're planning their first day on the job, keep those emotions in mind and design a great first experience for them. Here are some tips: 4. Give them a tour of your office. Introduce your new employee to other staff members and answer any questions they may have. You should also show them how to access different departments, where they can get help with specific tasks, and your company handbook. An organization can assign a mentor for such an activity. Your organization may also have additional protocols that you should explain, such as confidentiality or expense-reporting procedures. If you work in a physical space and your new hire is starting soon, give them a tour of their office or cubicle before they begin so they don't feel confused on their first day. Even HR professionals can also introduce new employees to office staff. 5. Explain what they need to get done first In addition to what you do as a manager, you must explain your expectations for new hires. The first 90 days are vital, and that time period should be used to teach them what they need to do before starting their job on their own. As a manager, you should provide a list of job duties and job responsibilities that a new employee should perform. Schedule at least two weekly meetings in which all of your team members share tasks for completing, whether assigning work or delegating duties. Ideally, each session will end with a checklist of who's responsible for what over the next week. Always provide an employee handbook for noting daily routines or important tasks. 6. Assign them an important task Teaching someone new to a company, department or job site isn't always easy. If your new hire's role is critical to your business, you have an even more significant challenge. Since mistakes and confusion can lead to lost time, money, and productivity (not to mention the loss of faith in your leadership), you must make sure they get up to speed quickly. 7. Spread out the paperwork Make it a habit to assign or hand over necessary paperwork when an employee is hired. They can review and sign documents when they have time to focus on them and won't be left scrambling in their first week. The same goes for welcome kits: If you send out things like company swag, checklists, or other welcome package items right off the bat, your new hires will feel supported right from day one—and more likely to work productively. 8. Start building up their relationship with you. Even though it's just a small thing, being nice is always a good idea. However, as you are helping them get started, make sure to focus on building up their relationship with you. It's important for them to feel like they can trust you and turn to you if they need anything. If they feel comfortable talking to you and know that they can always ask for help, then your first week will be all about getting them acclimated. 9. Put them in touch with other coworkers if needed. A new employee needs to get acquainted with their team as soon as possible. A great way to do that is through an effectively onboard buddy. If you have a large group, you can ask one of your established workers to act as a guide and help them learn how your office operates by teaching them tricks of their trade—and getting them acclimated in turn. So, if you want two employees who work well together to hit it off, they need to spend time together. Discuss more personal details, like their background It can be helpful to start a conversation with a new employee by addressing any questions they may have about their role, job description, and department. If you're leaving room for them to ask questions, try out a question like What are some things you want to learn more about? Be sure to make yourself available when it comes time for meetings and projects. Being accessible will set them up for success in other areas of their workday. Conclusion No matter how good they are or how much experience they have, every new employee needs cyber security training to perform well in their new job. Some of your best hires might be those that require more education. Please make sure your team and you are prepared for them by implementing these easy steps during onboarding. They'll quickly become productive and valuable members of your company. A well onboard employee can effectively contribute to the company and adopt the company’s culture easily. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
How To Create A Positive Employee Experience (In The Digital Age)
How To Create A Positive Employee Experience (In The Digital Age)
The revolution in the workplace brought on by new technologies has created a raft of new digital jobs. Corporate culture has changed as a result. Novel approaches to work communication and employee engagement are now needed. There are many innovative tools that can be used in the workplace to create a positive employee experience. Improving employee experience doesn'tneed to be difficult - or expensive! Learn how The Digital Age In the digital age, the whole economy is based around IT. The fast flow of information provided by new technologies enables the entire society to function. The digital revolution has changed every facet of the human experience. The workplace, especially, has been changed forever. The COVID-19 pandemic undeniably sped up technological transformations in the workplace. With people unable to interact at work, many remote and digital jobs were created. This changes everything about the way that people work. Work culture and work organization are going to be hugely influenced by these changes. This means that companies need to find new ways of ensuring employee satisfaction and creating social ties within work teams. This is essential for retaining staff. If an employee is working remotely and feels completely detached from their team, they are much more likely to leave a company. Dialogue With Employees There is a saying among HR experts that goes, “There is no golden rule for every business”. For a company to create a tailor-made solution, it must study the problem carefully. Only constant communication with employees will allow management to keep track of what is happening. Everybody in the digital age is dealing with feelings of constant change and uncertainty. For effective communication, two-way dialogue is essential. Engaging Employees In The Digital Age There are a number of factors that will help you to engage employees. Give Regular Feedback One of the most basic tools for creating two-way dialogue is creating a culture of feedback. This is a way of rewarding positive work behaviors and letting people know where they can improve. Giving feedback can help to create a sense of safety at work. It will help employees to feel appreciated and will increase their job satisfaction. Engaging in regular conversations with employees can help to activate and motivate them. Creating a culture of feedback will make people feel that they are allowed to express opinions openly. Team members will be more likely to share how much they are enjoying work or that they are struggling and need some assistance. Carry Out An Employee Satisfaction Survey This can end up being a big project due to the large number of research areas and the potential volume of the data that is obtained. If the survey is conducted well, it can provide a ton of information on key areas that may need to be examined. You can learn about the levels of cooperation, communication, team morale, work atmosphere, organizational issues, professional development, work satisfaction, and employee relations with their superiors. This is only going to be effective if management is actually willing to listen to the employee feedback and make the appropriate changes. This will help employees to feel like they are actually an influence within their company. They are then likely to feel more attached and loyal. Work On Staff Development There are many different approaches to staff development. This can include building a clear career path within the company, mentoring and coaching programs, and planning ways for upskilling and development. These tools obviously need to be adapted according to the size of the company, the capabilities of team members, and the company goals. Learning and development can be key to helping employees feel motivated at work. It helps people to have a sense of meaning. Build Remote Integration Building a team that is going to be loyal, committed, hardworking, and ready to make sacrifices requires building friendships at work. Companies need to realize the utmost importance of building relationships. Let’s look at some ways to achieve this in the digital age. 4. Mutual trust The efficiency and success of any company are built on the mutual trust of the process participants. The company wants to trust its employees, from top management to line staff. Employees, in turn, want to trust management at all levels and, most importantly, each other. People spend a lot of time, effort, and emotions defending their positions and decisions. Team members solve a collective problem every day, and there is a constant mutual intersection. Without trust, employees begin to control and double-check each other's work. There is an unhealthy industrial atmosphere, sometimes open hostility. There is no productive communication. As a result, the desire to do their job disappears, motivation drops, and, ultimately, the staff either ceases to be responsible for their duties or simply quits. Collaboration in a team with trusting relationships is built quite differently. People are focused on personal matters, as there are no distractions. Warm, friendly relations are established in the team. High-quality communication develops into active cooperation and partnership. As a result, the team works cohesively and creatively and is aimed at a common result. Tools To Increase Employee Engagement Digitization may be a threat to the more social aspects of work culture. However, there are a number of tools that can help employees to interact and build relationships. Employee Experience Platforms Platforms such as LIKE.TG can be used to show appreciation for employees' hard work. This kind of employee engagement software can be used to engage individuals and whole teams. These platforms can be used in every stage of the employee lifecycle. This includes onboarding, career advancement, and staff retention. These platforms are designed to provide a positive employee experience and drive business results. Learning Management Systems These are applications that can help to support employee development and remote work. These apps can manage training courses, track the skill progression of team members, and identify any areas that may need improvement. Benefit Systems This can include cafeteria systems where employees can get lunch without leaving work, possibly paid for by the company. Investing in employee development and increasing their skill set is another benefit system. There could also be systems in place for car-sharing, sharing parking spaces, or ordering lunch to work. The Employee Lifecycle Let’s take a look at different stages of the employee lifecycle and how they can be supported to have a positive experience. The Onboarding Process Onboarding gives companies the chance to form deep and long-lasting relationships with employees from day one. A successful onboarding strategy will help new team members to feel engaged and motivated. The focus should be primarily on the experience of the employee. In the digital age, technology can be used to help new employees to connect with their peers. Technology can be used to outline objectives and to give and receive feedback. Platforms such as LIKE.TG will help new employees to become immersed in the company culture and positively interact with all of their new team members. Career Development Today there are many technological solutions that will help to measure employee progress and plan their development. These digital feedback solutions allow for the creation of a culture of constant feedback. These solutions can help to create continuous improvement in the workplace. Digital solutions can generate relevant data so that companies can clearly see and understand how each employee is engaging with the company. This data can be used to create a positive employee experience. The Learning Experience In the digital age, learning has been revolutionized. There are many interactive resources and AI systems that make it much easier to give a more personalized learning experience. In the digital age, employees can take an active role in their own learning. Constant digital transformation means that employees need to be able to “relearn” quickly. We are immersed in a world that is rapidly changing. New technologies are emerging all the time. Choosing what to learn is essential. In Summary In the digital age, the whole economy is based on IT. The world is changing at a rapid rate. Many people are now working remotely. It is essential to create a two-way dialogue with employees. This can be achieved by giving regular feedback, carrying out satisfaction surveys, working on staff development, and building remote integration. There are a number of tools that can help to increase employee engagement and create a positive experience. This includes employee experience platforms, learning management systems, and benefits systems. Technology can be utilized to ensure that employees have a positive onboarding process, that their career development progresses smoothly, and that they have a personalized learning experience. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
Best HR Software for Small Business
Best HR Software for Small Business
Every entrepreneur needs to have proper business management software to enable them to manage their businesses. HR management software makes it easy to manage all your business-related activities. But as you’ll come to find, it’s not easy trying to find an efficient HR software solution. You must evaluate the software features present in every solution before choosing one that meets your business needs. In this article, you’ll find a comparative analysis of some of the leading HR management systems in the market today. Use it to evaluate which one best meets your business needs. Read on for more. Criteria Used in Selecting the Best Vendors The following is a summary of the factors to consider when choosing HR management software: Value for Money Spent: Small businesses don’t have large budgets to splurge on HR software. The solutions recommended below are affordable or available at no cost. • User Interface (UI): User experience plays a critical role in all programs. An ideal tool should have a clean interface that is easily navigable using smartphones or PCs. • Integrations: Integrations with other business tools assists in task automation. For example, you can have an integration that links your payroll solution to your onboarding software. • Usability: Any HR tool being considered should be user-friendly. It should have good customer support and be accompanied by proper documentation. Overview of the Best HR Software for Small Business 2022 The following is a brief description of every available HR management software to showcase its noteworthy features and best use cases. Many of these tools use the SaaS business model, meaning you must pay a monthly fee to use them. 1. LIKE.TG LIKE.TG provides human resource teams with an advantage over past practices. You can use it to onboard new hires more efficiently, automate manual processes, and drive engagement, collaboration, and communication to new heights. It allows your business to perform to its potential by providing it with the tools it needs to perform its most critical goals. LIKE.TG provides your business with a competitive advantage while helping it simplify performance management. With it, you get to: Have a centralized source of feedback. • Manage performance together • Customize your questions • Allow your employees to be heard and have their issues addressed Request a FREE Demo today and join the over 500,000 small businesses already using LIKE.TG. You don’t need to provide credit card information for the Demo, which comes with unlimited customer support. 2. Gusto Gusto is the HR partner your business needs to grow and continue nurturing its team. It’s ideal for all businesses, regardless of whether you’re a startup or have started scaling fast. With it, you get modern human resource features such as: Management resources • Payroll • Hiring • Benefits All these features are located in one place. Since its launch, the system has attracted more than 200,000 users across the United States. It provides small businesses with a single system containing expert guidance to empower employees and competitive compensation tools. Pricing: $45 per month. 3. Monday.com It provides great value for small businesses as it can assist in streamlining different types of data collection processes depending on what the business needs. Monday.com comes with more than 200 pre-built templates. It’s straightforward and makes it easy to transfer your business data to its system. It has an inbuilt functionality that can allow you to upload information from existing Excel spreadsheets. Apart from fast data upload, you can also use different visual formats to look at your data. Some of these visual formats include: Gantt charts • Pie charts • Bar and line graphs Pricing: Monday.com offers a 14-day trial period. 4. RUN Powered by ADP RUN Powered by ADP HR solution assists in making your payroll easy and quick. It’s backed by a robust technology offering a streamlined process, which ensures that your small business gets to complete its payroll in no time. With RUN, you can choose from basic payroll to a complete suite having all the HR tools and services needed to run a business. With its payroll features, your small business gets to: Process payroll from the office or on the move • Calculate, pay and deduct taxes automatically • Receive automated quarterly and annual reports • Remain ahead of state and federal taxes • Keep ahead of human resource regulations with automatic updates for all the 50 states • Enjoy peace of mind with round the clock customer support • Integrate time tracking with payroll Pricing: This information is not publicly available. 5. Open HRMS Open HRMS is an open-source human resource software with tons of valuable features for startups and other small businesses. Its inbuilt features will assist you in managing appraisals, attendance, payroll, transfers, and vacation time. You’ll like the fact that its creators have organized this tool in modules allowing you to customize the solution according to your business needs. It ensures that you won’t get bogged down with unnecessary functions. The best part about Open HRMS is that you can add new features as they become necessary. As an open-source tool, you’re at liberty to download it, install it in the company services, and use it for free. Pricing: Free 6. BambooHR BambooHR is a renowned Software-as-a-Service company that provides online human resource systems for use by both small and medium-sized enterprises. It’s ideal for businesses that have surpassed or outgrown spreadsheets. The Cloud-based solution provides an affordable way for growing businesses to keep track of and manage employee data in a customized HR system. With BambooHR, your HR managers will have more time on their hands to execute the more meaningful tasks. Pricing: It offers a limited trial period. 7. Bitrix24 Bitrix 24 is a free web-based human resource system intended for use by small businesses. The solution packs lots of features ideal for companies that don’t have a large in-house team to manage their needs. Its top features include:• Document management• Time and work attendance features• Employee directory The self-service portal is one of the features you’ll easily fall in love with, as employees can use it to access various human resource functions. What’s more, they can do so without physically contacting the HR team. For example, you can use it to set up different workflows for business trip permissions and vacation requests. Its core features are available for free, and they may be all that your small business needs to function. Companies that require dedicated human resource features may need to update their accounts. Please note that all plans come with unlimited users. Bitrix24 provides a small bonus for SMBs using their portal. Pricing: Free and paid versions start at $159 per month. 8. Start building up their relationship with you. Even though it's just a small thing, being nice is always a good idea. However, as you are helping them get started, make sure to focus on building up their relationship with you. It's important for them to feel like they can trust you and turn to you if they need anything. If they feel comfortable talking to you and know that they can always ask for help, then your first week will be all about getting them acclimated. 9. Put them in touch with other coworkers if needed. A new employee needs to get acquainted with their team as soon as possible. A great way to do that is through an effectively onboard buddy. If you have a large group, you can ask one of your established workers to act as a guide and help them learn how your office operates by teaching them tricks of their trade—and getting them acclimated in turn. So, if you want two employees who work well together to hit it off, they need to spend time together. Discuss more personal details, like their background It can be helpful to start a conversation with a new employee by addressing any questions they may have about their role, job description, and department. If you're leaving room for them to ask questions, try out a question like What are some things you want to learn more about? Be sure to make yourself available when it comes time for meetings and projects. Being accessible will set them up for success in other areas of their workday. Conclusion Every small business needs to have a form of human resource. While you don’t need to employ a dedicated team, you’ll need someone who can find and onboard new personnel, process payroll, and manage your employees. Human resource solutions can significantly simplify all these activities. As seen above, there are many tools to choose from; all you need to do is find a tool that meets your business requirements. The right tool will guide you on employment law and compliance. About Author: Greg Tuohy is the Managing Director of Docutec, a business printer (mostlymultifunction printers) and office automation software provider. Greg was appointed Managing Director in June 2011 and is the driving force behind the team at the Cantec Group. Immediately after completing a science degree at UCC in 1995, Greg joined the family copier/printer business.
Why do New Age Working Models demand a Huge Focus on Employee Engagement?
Why do New Age Working Models demand a Huge Focus on Employee Engagement?
An organization is nothing without its employees. Hence, handling them with care is the most essential and crucial task for the HR department. Companies are always on the hunt for the best HR software to have a competitive advantage. Plus, they opt for the best employee engagement model to motivate employees. “Our idea of what constitutes human nature necessarily changes with new scientific discoveries, methods, and theories.” Dieter Steklis A constant new approach towards improved employee engagement is a competitive advantage to keep up with the newly accepted engaged workforce. Today, employees are the tangible assets of any organization because nobody can achieve their objective without an efficient and devoted team. As a competitive advantage, owners take employee engagement programs much more seriously than before to motivate employees. After the pandemic, many businesses have accepted the idea of flexible workplaces as a part of improved employee engagement. This real-time challenge has become tougher to deal with because of the various engaged workforce in the market. Hybrid is the future, as many believe! The motive of this article on our website is to explain some strategies for employee engagement and the positive impact of employee engagement as a competitive advantage for the new age working models with a quality employee experience. What is employee engagement? Employee engagement encourages employees to work with complete dedication by engaging in activities, mentionable appreciations, rewards, tokens of appreciation, etc. Thus, these are known as strategies for employee engagement to strengthen employee experience. Source: https://www.aihr.com/wp-content/uploads/employee-engagement-metrics-social.png Employee engagement has become a vital tool to stay in the market to motivate employees. Numerous companies conduct special employee engagement programs to know employees closely to provide a better work environment. The new-age working models create a competitive advantage to demand consistent and improved employee engagement patterns. What makes improved employee engagement a substantial detail for employee experience? Increase in retention: Real-time competitive culture in every industry keeps the administrative group on its toes to produce a new level of employee experience. Attract, engage and maintain: These are three primary targets for the Human Resource Department. A company can only meet several targets if the managing partners understand the importance of improved employee engagement as a competitive advantage for an engaged workforce. With a better understanding of it, any company can maintain its highly experienced employees in real-time. Healthy and easily adaptable employee engagement programs can pull more employees and retain them for a prolonged time. Finer productivity: Every employee has a subjective take on professional life and the method of working. Thus, it becomes prominently smoother for any company to increase their competitive advantages by satisfying their employees' reasonable desires as strategies for employee engagement. Good employee experience is vital to make employees feel welcome at work and produce an engaged workforce that supports them in a constructive mindset. Employee engagement programs ensure that employees aren't overwhelmed with work and provide them enough downtime to recharge in real-time. Quality results: This is the most dominant and unavoidable part of the employee engagement model to motivate employees. Money cannot buy passion! Owners need to invest in worthy strategies for an engaged workforce to promote a passionate work attitude. Specific employee engagement programs invest money into quality workers to express their gratitude and loyalty to the organization. These can be monetary gifts, holidays, vouchers, travel, etc., to motivate employees. Such positive incentives in the employee engagement model can uplift an employee's performance, transform into better products and services, convert to higher customer satisfaction, and upgrade the company's market value. The result is a commendable profit margin in improved employee engagement. How to strengthen employee engagement for the new age working Models? These days, holding onto employees in real-time has become challenging considering the varied working models. Multiple companies keep updating their employee engagement model to exhibit their confidence and trust. Constant upgrade in office culture to motivate employees: Optimization of a variety of engaged workforce (E.g., Remote work, office work, hybrid system) has made retention of employees much more complicated. But it is a tremendous competitive advantage and a business move. According to the situation, employers are attentive to creating strategies for employee engagement. As a result, the employee experience in the company is one of the factors that keeps asking for change for better results. Updated employee engagement models help increase productivity, maintain/increase turnover, retain/pull employees, enhance market value, etc., according to the real-time trend and needs. Keep in touch: Because of the vivid workforce, communication has become the most potent tool in employee engagement programs because not everyone is working from the office. A consistent, engaged workforce with the employees is the only way to master remote working. Today, due to various platforms, every member of an organization can stay in touch with each other via audio call, video call, mail, text message, etc., while working from different locations. Audio and video calls leave a lasting effect on employees and make the connection more robust, especially for the WFH model. Numerous companies opted for fun video call interactions, such as showing your WFH space to build better bonds between the team members as strategies for employee engagement. As mentioned in a survey, productivity increased by 50%, and more than 80% of people felt connected with their colleagues due to video calls and enhanced employee experience. Provide a space for growth to motivate employees: One of the top-most reasons employees switch their jobs is to learn something new or take a sabbatical. As per the survey of the Sitel group, numerous employees would leave their current jobs if they don’t provide formal training to learn something new to be updated with the market. Today, sabbaticals are becoming more and more common, and there is a huge talk about “Great Resignation.”. Besides, pandemic and hybrid model culture encouraged many people for sabbatical for multiple reasons like self-healing, productive break, travel, etc. Hence, many companies add sabbatical programs to motivate employees to feel free to explore the world in the safety of their jobs as a part of strategies for employee engagement. Realistic constant engagement: One of the primary targets of employee engagement programs is to develop team player spirit for employees that work from home to offer a better employee experience. Usually, such activities are followed by valuing employees for their dedication and hard work. It results in higher self-esteem and self-worth in employees, producing pure morale, loyalty, and efficient work efforts in real-time. Moreover, the teams work more collaboratively with outstanding professional bonds even when they aren't under the same roof. As a result, it creates a lively and engaged workforce that motivates quality outcomes in every aspect. Additionally, strategies for employee engagement are to level up the labor force and bring positive changes to a firm for a better employee experience. Thus, it is a two-way street in improved employee engagement programs. Motivate employees by adapting new activities or skills in real-time: The world keeps changing, and industries as per real-time market and demand. Knowledge is never wasted, no matter how small or big it is! A company's human resource strategies work well when its improved employee engagement model focuses on real-time expanding skills and knowledge rather than purely paying attention to onboarding new talents. Multiple improved employee engagement programs include off-beat activities that might look simple and fun but significantly impact employees' mindset and brain functionality, such as mind games, music shows, sports activities, etc. These activities also bring healthy competition and increase the involvement of employees in every engaged workforce. Hence, workers highly appreciate such interactive and productive strategies for employee engagement. To conclude Flexible workplace culture has undoubtedly brought many benefits to employee experience. However, it is up to skillful management teams to fully lay down their improved employee engagement strategies so that everyone can get competitive advantages. Employee engagement programs should keep evolving as per the real-time plan of various businesses to motivate employees. Employers should keep their workforce model in mind while planning for a robust employee engagement model. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
How AI is Reshaping the Onboarding Process for HR
How AI is Reshaping the Onboarding Process for HR
Onboarding is a mandatory procedure to introduce the newly hired employees or teams to the organization, its services, and product. Using AI all throughout the onboarding is becoming more common. Two important facts to consider about AI-embedded solutions in the onboarding process include the following: AI can accelerate document exchanges, talent acquisition, and analyze feedback by newly hired employees. AI-powered processes such as gamification and cognitive analysis will always need the human touch. Stability in the job market is immensely dependent on hiring and onboarding processes that run smoothly. There are still several uses of smart, process-expediting AI in human resources that aren't yet foolproof like in many other fields. This blog article will discuss how AI is revamping the onboarding process for HR and how automation increases productivity and efficiency for both the new hires and the recruiters. But first, let's talk about… The Role of AI in HR AI is reshaping how industries and organizations operate across sectors, including their hiring procedure. Several ways AI is streamlining talent acquisition today involve: Sourcing and engaging candidates Applicants’ assessment Involvement and onboarding of employees An organization’s onboarding methods majorly impact a business's success. A recent report by Glassdoor stated that a strong onboarding practice could upgrade new hire retention by 82%. It can also lead to improved productivity by up to 70%. AI is revamping several industries and sectors within our economy. And it can be said that AI plays a crucial role in workplace efficiency and optimal use of resources. AI is speedily growing to the point where recruiting and talent acquisition, evaluation, and people placement at organizations is being largely handled by AI, machine learning, and especially supervised learning techniques. Applications of AI in HR AI helps HR departments to improve employee or candidate experience by automating low-value, repetitive tasks and frees up their time to focus on creative and strategic work that HR teams usually desire and require. Instead of spending time supervising every step of the latest employee onboarding procedure, AI can smartly automate those steps. Here are some examples of AI applications in HR: Talent acquisition and onboarding Talent acquisition is one of the most significant tasks of the HR department as hiring skilled and talented individuals will cause the potential growth of the organization. From screening to maintaining databases of the applicants, arrangement of interviews, and addressing and adjudicating contestant queries, AI decreases the time and effort needed to complete these tedious tasks. Orientation and onboarding of new employees Employees are more likely to stay long-term with the company if the onboarding process is well-organized and instructive. All of the questions that new hires might have can be answered by AI for HR, saving time for employees who would otherwise have to do it manually. Artificial intelligence in human resources enables the separation of tasks and the customization of procedures to meet the specific needs of individual employees. Other vital activities, such as verifying legal papers, can also be handled by artificial intelligence. Training the new hires AI can automatically comprehend and allocate training to the employee based on the evaluation of papers and tests. For improved growth of employees, AI offers relevant skillset information based on their job descriptions. Recruiters may discover employees' training needs by using AI in HR systems. Using this method, employees' engagement and productivity will be improved, and they will be able to learn particular programs and skills more quickly and efficiently. Employee experience enhancement With a higher level of automation and a primary focus on good customer experience across the environment, employees usually expect a constructive and useful experience when they join a company with personalized engagement. Consumer technology is already influencing employee experiences, and as a result, employees are looking for new ways to be involved and supported in their work. By creating a more tailored employee experience, AI may be used throughout the employee lifecycle, from recruitment and onboarding to career pathing and HR service delivery. You might be surprised to know that 20% of freshly hired employees leave the organization within the first 45 days of their employment. Thus, human resources departments can now measure employee engagement and job satisfaction with greater precision than ever before using employee appreciation programs and tailored feedback questionnaires. Top 6 ways AI is Reinventing the Onboarding Process for HR Smart technology adoption is significantly changing workplaces, even if artificial intelligence was originally believed as a science fiction concept by the majority of technology specialists. Using AI in human resources processes improves organizational efficiency because these apps can evaluate, anticipate, and diagnose in order to aid HR professionals in making wise decisions. Only 32% of employees in past years used artificial intelligence in the workplace. 50 percent of employees will be adopting AI in their jobs by 2020. Employees are optimistic, excited, and joyful about the prospect of working alongside machines (65 percent), and over a quarter feel they have a positive working relationship with artificial intelligence (AI). Here are the top 6 ways how AI is reinventing the employee onboarding practices in HR: Smart digital forms for applicants’ biodata Smart digital forms allow you to gather, validate, and incorporate data with the business system. The availability of important information helps streamline processes, reduce costs, and make wise decisions. These smart digital forms are easy to design and modify by anyone without technical or programming skills. They provide accurate data. The real-time data entry eliminates the need to enter data manually, thus the risk of mistakes and data loss reduces. Companies use AI to assist applicants shift their personal information to smart digital forms from their resumes and submitting applications faster. Human Capital Management AI is playing a vital role in incorporating major HR functions thus overhauling the whole pedigree of workers’ experience. It is aiming to developing talent processes to minimize employee turnover and handle major areas like workforce planning, performance management, career-pathing, people analytics and virtual assistance. Allows new employees faster integration Onboarding can be rushed, and employees may be hesitant to ask questions because of this. AI can be helpful making these activities less stressful and more engaging. For example, chatbots can be used to address queries regarding remote-work or leave policies that a new employee might otherwise be uneasy asking on their day one. If AI can address their queries, new hires can start feeling more at home in the company even before their official start date. Generally, this should be done by gamification to make it more fun and interactive. However, the human factor of onboarding must not be forgotten by HR in the rush to implement more efficient and straightforward processes. Joining a new organization usually brings a massive change in an individual's life, so if you make the onboarding process simple without making that individual feel welcomed, you may ostracize the newly hired person inadvertently. Employee referrals Employee referral programs benefit from AI's analysis of the types of employees referred to them and its knowledge of who refers the most productive employees. AI can determine when successful employees recommend applicants similar to them based on past performance data. Key takeaways Machine learning and AI are speedily becoming mainstream technologies and transforming the trajectory of HR. This has changed the way people communicate with technology. Employee productivity can be substantially improved with AI-based HR interventions, and HR professionals can improve employee experience and performance. Using AI-enabled solutions in HR, key stakeholders may analyze, forecast, and make smarter choices. Achieve your business's goals by integrating AI technologies that work with your organization‘s culture. The AI function will have a variety of effects on employees in the long run, and they will be able to say that they have benefited from a fast-paced and reliable user experience. Because of this, it is critical to prioritize the requirements of employees and be clear about the desired goals. HR data privacy is also a massive challenge in deploying AI. Employee data must be protected and proper governance guidelines must be set up for administering AI-driven HR interventions. In addition to technological and data entry issues, the guidelines should also cover a wide range of legal issues. About Author: Employees who feel valued and supported will retain the passion that drives them to succeed and avoid burnout in the workplace. When employee productivity is a priority, they will limit frivolities and put more soul into their responsibilities. And as an employer, you will reap the benefits of employee engagement in increased productivity and workplace efficiency.
How to Create Internal Comms Campaigns
How to Create Internal Comms Campaigns
Studies show that 86% of employees and company executives say that lack of collaboration or ineffective communication is responsible for workplace failure. Learning to improve internal comms in the workplace is necessary to improve your business. Do you want to learn more about creating an internal comms campaign? Keep reading this guide for the top things you need to include in your internal communication plan as a campaigns manager. Understand Your Baseline The first thing you need to do for an internal communications campaign is to measure your current internal communication. You need to understand your baseline so you can see what is working for your business and where you can improve during your campaign. One of the easiest ways you can track your baseline is with different types of analytics. For example, you can monitor interactions with your messages. This includes email open rate, click-through rate, and more. You can also conduct employee focus groups. This way, you can hear directly from your target audience and see what works best for them. Having this information will help you guide many other decisions throughout your campaign and will ensure that it is successful. Plan Your Timeline Next, you must have a timeline for your campaign. While it can be difficult to schedule out every part of your internal communication, having a structured campaign with a set timeline can help you maximize your effectiveness. For example, your business may want your employees to start using a new platform for messaging. On the first day of your campaign, you can send out an informational video that explains how employees can use the new platform. On the next day of your campaign, you can send out a notification that reminds employees to set up their accounts and connect with the company's profile. Having these details scheduled will ensure that everything is done on time! It will also help you keep employees on track. Set Goals and Objectives Having goals and internal comms campaign objectives is essential, as it will make it easier to track the success of your strategies at the end of your campaign. There are many types of goals that you can set. For example, you may want to set a goal to drive up your employee engagement. You want this to be a SMART goal, so you may want to track how many employees open or respond to your messages within a certain time period. Identify Your Target Audience Identifying your target audience is one of the most important things you can do to improve your internal communications campaigns. Who will be the recipient of your messaging? This will affect the types of channels you use, the way you phrase your message, and more. While many of your messages may be sent to the entire company, you may also have internal comms campaigns that are specific to certain teams within the company. Understanding your target audience will also help you tailor your content to your audience. This way, your content will be more likely to match their needs and they will be more engaged with your messages. Use Multiple Channels Next, it is important that you choose the right internal communication tools to make your messaging even more effective. It is important that you use many different communication channels to maximize the effectiveness of your internal communications campaign. You can send out different types of content to different channels. For example, you may use a messaging platform with customizable group channels. These types of channels make it easy to send your messages to the right group within your company. This way, you can send messages to different teams that are all focused on the same goals and objectives. You may also want to use another channel, like emails, when you have an important announcement that requires more than just a few lines to explain. You can even use your company's social media for your communications channels! Using multiple channels will help you keep your employees engaged with your messaging, as it will help you avoid sending messages to people that don't need the information. Instead, your employees will only receive information that is essential to their position. Plus, using multiple channels will help you reach every user, no matter what channels they engage with most frequently. Create the Right Messaging When you are creating content for your internal communication plan, it is essential that you choose the right messaging! You need to make it creative and engaging for employees. If your content doesn't capture your reader's attention, you will lose their interest very quickly. One way you can make your content engaging is with its' heading. Make sure it is appealing ot the reader and makes them want to continue reading the content! You can also use visual elements to make your content more interesting. Things like images, videos, and graphs can capture the attention of your audience. Plus, they will keep them engaged the entire time they are looking at your content. There is a plenty of tools that could help you with it. You also need to tailor your content to your target audience. Different groups within your company may need different styles of messaging. Make sure your tone matches your messaging and addresses your audience in the most effective way. Make Your Content Relatable Not only does your content need to be engaging, but it also needs to be relatable. For example, you should make sure all of your messaging prioritizes diversity and inclusion. This way your employees will be able to recognize themselves in your messaging and will feel more connected to what you are saying. You also need to ensure that your communication is easy to understand. If you are sharing complex information, make the messages easy to digest. Employees are given new information all day long. If your messages are confusing and difficult to understand, they will be less likely to engage with them. Schedule Your Internal Communications Timing is one of the most important factors to consider for internal communication. If you send out a message at the wrong time, it can significantly affect your engagement with the message. For example, if you are sending out a company announcement, you need to make sure it comes out at exactly the right time. You may find that sending out content on a Friday afternoon will result in much lower engagement than sending the same message on a Monday morning. Because of this, you need to think about the messages that you are sending and when they would get the best engagement. Using software to schedule your internal communications will ensure that your messages are always sent at exactly the right time and are as effective as possible. Include Calls to Action Internal communications campaigns need to encourage your target audience to act. This is one of the most important elements of a successful campaign. If you don't include calls to action in your campaign, your target audience won't know what you want them to do with the information you have provided. For example, you may want your messages to encourage employee advocacy. If your employees love working at your company, they can promote your brand for you and provide your business with high-quality new hires. Including a call-to-action to share open positions with friends can encourage your employees to act on your messages. Track Success Finally, you must learn to track the success of your campaign. This is the most important part of your internal communications campaign, as it will tell you what was most effective when it comes to communicating with your company. If you need to create another internal communications campaign in the future, you can use this data to make changes and improvements to your next campaign. What worked best in your internal communications campaign? What did employees respond to and engage with the most? What did not perform as well as you thought it would? Measuring and understanding the impact of your internal communications will also help you determine if you met the goals that you set at the beginning of the campaign. Need Help Improving as an Internal Comms Campaigns Manager? When you are an internal comms campaign manager, it can be difficult to create an effective campaign for improving employee engagement. By including each of these internal comms campaign elements, you will be able to improve the collaboration between employees in your company. If you need help improving as an internal comms campaigns manager, LIKE.TG can help! We provide a flexible cloud of HR applications that can help you improve your internal communications, employee productivity, and more. Check out our website today to learn more about our tools and to book a free demo. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
11 Best Employee Engagement Strategies that You Should Know
11 Best Employee Engagement Strategies that You Should Know
What makes a workplace a place of work? Is it the location, the office building, the equipment, or the amenities? No, it’s the people that determine both the quality of the workplace and the future of the organization. In a 2017 study by Gallup, it was found that only 15% of the world’s one billion workers are engaged at work. It’s a downward spiral that originates with our lack of understanding of human capital management, or more specifically, employee engagement. The more engaged employees, the better it is for the organization. With effective employee engagement ideas, employees are motivated to give their best, resulting in higher profitability, better customer retention, better talent acquisition and retention, lower employee turnover, and a safer work environment. But remember: An effective employee engagement strategy is not a one-day affair. Only an ongoing process will obtain incredible results. No credit card needed Less than 5 min to set up What is Employee Engagement? Employee engagement sounds simple but goes deep. A good employee engagement strategy improves the likelihood that the relationship between the employee and the organization will be positive in nature. Engaged employees: Are self-motivated Have a clear understanding of their roles Recognize the significance of their contribution Focus on future training and development Feel that they belong to a community—that is, the organization The Benefits of an Engaged Workforce Effective employee engagement results in more motivation and better job satisfaction, and thus, a lower cost-to-value ratio for your human personnel expenditure. It goes like this: While every employee adds to the bottom line, engaged employees add that much more. This idea, also known as the service-profit chain, was introduced by Harvard researchers in the 1990s that traces business profitability and customer loyalty right back to engaged, motivated employees. Top corporate leaders know that engaged employees can help raise productivity, increase profits, enhance customer experience, foster brand loyalty, and facilitate growth. The Best Employee Engagement Strategies Below, you’ll find an outline of the steps you can take in order to ensure that the employees achieve a positive emotional connection with the organization and the work they’re assigned to do. In essence, there are three main parts: Physical: The level of complexity of work corresponds to the employees’ skill set. Emotional: Employees understand the job’s significance and put their heart into it. Mental: Employees become engrossed with their work. 1. Hire With Engagement in Mind The decisions you make during the hiring process can lead to different results in the engagement of an individual employee as well as workforce engagement across the organization. Every new hire you make has the possibility to impact how employees interact with each other, either strengthening the values of your organization or detracting from the work culture. A successful hire occurs when a new employee aligns with the organization in many different aspects, including job details as well as the company’s overall culture. Salary: Your new employee’s salary expectations should match what the company can unfailingly offer. Values: Your new hire should respect how the organization operates to attain its goals. Competency: The new hire should have the skills to meet the responsibilities of the position. Culture: The new hires should possess personal and emotional skills to be on the same page with their new colleagues and management. This doesn’t just impact current employees; new hires should be adequately prepared for their new positions, too. According to a Jobvite survey, 43% of new hires leave their jobs in the first 90 days as they felt that the role described during the process of hiring wasn’t what they experienced when they began to work. Your newest employees will evaluate their experience more carefully during the initial few weeks with your business. If you are able to provide what you promised during the hiring process, it will deepen that initial good impression and make way for employee engagement. 2. Streamline Onboarding Developing a comprehensive onboarding program can be a powerful way to improve employee engagement and support the success of new hires. A good onboarding program should: Introduce new hires to the company's mission, values, and culture: Help new hires understand the company's purpose and how they fit into the organization. Orient new hires to the organization: Provide an overview of the company's structure, processes, and systems. Connect new hires with resources and support: Ensure that new hires have access to the resources and support they need to be successful, such as training materials, a mentor, or a go-to person for questions. Provide opportunities for socialization: Help new hires get to know their coworkers and build relationships within the organization. Set clear expectations: Communicate expectations around performance, attendance, and other aspects of the job. Assess progress and provide feedback: Regularly check in with new hires to assess their progress and provide feedback to help them succeed. Your new hires are only learning to navigate the complexity and will need assistance in specific areas. Thus, your first step should be to understand their viewpoint and work towards offering an onboarding experience that will keep them engaged. According to data from ServiceNow, organizations that offer inadequate onboarding programs have twice the chance of facing employee turnover. The first impression is crucial and will have a significant impact on new employees’ expectations. 3. Clarify the Company's Mission By making the mission a central part of the corporate culture, employees are more likely to feel aligned with the company's goals and motivated to contribute to its success. When employees know the overarching goals and values of the organization, they can see how their individual roles contribute to larger objectives. To effectively communicate the company mission, management should integrate it into all aspects of the workplace, from onboarding sessions and training programs to regular team meetings and company communications. Leaders should consistently emphasize and relate back to the mission in daily interactions and decision-making processes, helping employees connect their tasks to the company's broader goals. Additionally, creating opportunities for employees to engage directly with mission-related projects or community initiatives can reinforce their commitment and understanding of the company's purpose. 4. Set SMART Goals and an Action Plan Without any goals, an organization doesn’t have a direction to follow. What does it want to achieve? What does it need to improve? What is the role of the strategy? All these questions need to be answered first. Moreover, the goals that you set need to be specific, measurable, achievable, realistic, and timely—that is, S.M.A.R.T. With tangible outcomes in mind, managers will be able to properly execute the strategy and figure out whether it is following the expected results or not Once the particular goals are in place, prepare an action plan on how to attain them. At this stage, the allocation of resources and definition of key performance indicators (KPIs) are taken care of to facilitate the measurement of progress. The effectiveness of the action plan is the responsibility of the direct supervisors. Employee engagement rates soar when they distribute the results and propose future endeavors. One of the ways to ensure this is to let your employees know how significant their contribution is. There are different ways on how to do staff recognition. Tell them how it is helping in achieving the organization’s business objectives. Simply speaking, organizations need to start making their employees feel that they matter. 5. Be People-Centric Employees are not robots; they are human. Organizations that tend to see employees as a commodity, but your employees are not another factor of production. They are prospective champions of your organization’s values and principles. Companies can become more people-centric by prioritizing employee well-being and development at the core of their business strategies. Actively listen to employee needs and feedback, providing comprehensive support systems like mental health resources, career development opportunities, and flexible working conditions. 6. Create an Office Environment Conducive to Work Giving employees a space that enhances productivity and satisfaction involves ensuring that all employees have the necessary tools, information, and training to perform their jobs effectively. First, the physical workspace should be designed to promote focus and efficiency. This means organizing workstations to minimize noise and distractions, providing ergonomic furniture, and ensuring that the office is well-lit and temperature-controlled. Adequate technology and resources, such as high-speed internet, modern computers, and effective communication tools, should be readily available to all team members. Second, maintain an open line of communication where employees can easily access the information they need and feel comfortable requesting additional support. This can be facilitated through a well-structured intranet, regular team meetings, and clear documentation of workflows and policies. 7. Offer Remote and Flexible Work Offering flexible work hours can be a powerful way to improve employee engagement and foster a positive work culture. Here are a few benefits of offering flexible hours: Improved work-life balance Increased productivity Greater employee retention Improved morale There are a few different ways you can offer flexible work hours, such as allowing employees to choose their own work schedule within certain parameters, offering flexible start and end times, or allowing employees to work remotely. 8. Promote a Strong Company Culture By prioritizing a positive and inclusive company culture, organizations can create a workplace where employees feel valued and inspired to contribute their best work. A strong company culture is built on clear values that are actively practiced and integrated into every aspect of the organization, from hiring practices to day-to-day operations and decision-making processes. Management should lead by example, embodying the company's values in their actions and communications. Regularly celebrating achievements that align with these values, such as teamwork, innovation, or customer service, can reinforce their importance. Additionally, creating opportunities for employees to connect with one another, such as team-building activities, social events, and collaborative projects, strengthens interpersonal relationships and fosters a supportive community. Lastly, encouraging open communication and feedback through town hall meetings, suggestion boxes, and regular check-ins can help maintain transparency and ensure that the culture evolves in a way that continues to meet the needs of its employees. 9. Establish a Sense of Community An organization is essentially a community; each member fulfills a specific task and serves the community as a whole. To encourage this community spirit among your employees, any engagement activity can help, from organizing a big annual event to simply taking a team out to lunch. Notwithstanding the hierarchy of the organization, it’s better to maintain a certain level of equality and unbiasedness where everyone feels they are important to the community. This philosophy is typical in the new-age technology startups where they adopt a more casual, no-walls organizational policy. Though sustaining this new business approach might be tricky, it can lead to highly engaged staff. 10. Recognize Employee Contributions Two out of three employees feel they do not get enough recognition for their work, according to Office Team data reported by Forbes. As a result, most employees will not deliver their maximum potential and may engage in unwanted behavior. And highly-trained and qualified talent will always be looking for better job offers. For this reason, it’s wise to create a recognition-rich environment where good work is rewarded with perks and incentives. At the very least, a few good words and a certificate of appreciation can go a long way in letting others feel valued for their work. 11. Invest in Career Development For many, just coming to the office, doing the work assigned, and taking the paycheck back home isn’t enough. They need to know there are sufficient growth prospects for the role they are fulfilling. If your employees feel that you don’t care about their professional development, they may begin to look for work elsewhere. Whether it’s by running a proprietary training program or sponsoring higher education for your employees, you are not only investing in the future of your company but also creating a sense of loyalty among your employees. Remember, every employee loves a company that supports them in their professional career and adds value to their personal lives. Want to retain top-notch talent in your organization? Ensure their professional growth and you will reap the benefits. Providing opportunities for employee development can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Offer training and development programs: Workshops, seminars, or online courses help employees learn new skills or advance their careers. Encourage continuous learning: Learning opportunities outside of formal training programs can include attending conferences, participating in webinars, or taking online courses. Set up mentorship programs: Match employees with experienced mentors who can provide guidance and support as they learn and grow. Provide opportunities for career advancement: Offer opportunities for employees to take on new challenges and responsibilities, such as leading a team or taking on a new role within the organization. Promote self-directed learning: Encourage employees to take ownership of their own development by providing them with resources and support to pursue their own learning goals. 12. Hire Quality People Managers Your secret weapon to spur employee engagement is the managers—they are the middlemen between boardroom members and the employees. In most cases, the employees interact with the top-level executives rarely, if ever, but have daily interactions with their immediate bosses. Whether they are feeling secure, angry, or ignored depends on how you manage employees. Gallup’s chairman, Jim Clifton, once said: “Employees—especially the stars—join a company and then quit their manager. It may not be the manager's fault so much as these managers have not been prepared to coach the new workforce.” While organizations can choose to educate their managers on how to better engage their employees, it’s always better to hire a capable manager first. Check their professional background and try to see if they are suited for the tricky job waiting for them. 13. Introduce Team-Building Activities Team-building activities can be a great way to improve employee engagement and foster a positive work culture. Here are a few ideas for team-building activities that you might consider:Trust-building exercises: Some of the examples include "Human Knot" or the "Trust Fall."Communication challenges: Activities that require team members to communicate effectively can help improve collaboration.Problem-solving activities: Examples might include "Escape the Room" or "Mars Mission."Outdoor activities: Getting team members out of the office can help them bond and have fun together. It can include a team hiking or camping trip, or a group outing to a ropes course or other adventure activity.Creative activities: This can be in the form of painting or art competitions, singing and dancing events, etc.It's important to choose activities that are appropriate for your team and that align with your goals for employee engagement. 14. Provide Incentives for Work Achievement Incentives can be a powerful tool for motivating and engaging employees. Here are a few ideas for incentives that you might consider Monetary rewards: bonuses, pay raises, and other financial incentives Time off: offering additional vacation days or flexible work arrangements Recognition: publicly recognize and praise employees for their hard work or send a hand-written note Professional development opportunities: training programs, mentorship opportunities, or professional certification courses. Special perks: reserved parking spot or a choice of office location Another option: a recognition and employee rewards solution, like Workmates. Our solution is customizable and offers a unique set of advantages, as an ideal recognition solution. Workmates increase employee engagement and boost productivity in the workplace. Workmates Self-Guided Tour We’ll show you how Workmates can engage everyone in your organization, transform your culture, and drive productivity to new heights. Start Now 15. Encourage Collaboration Encouraging collaboration can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Encourage employees from different departments or teams to work together on projects or tasks. This can help break down silos and foster a sense of teamwork. Encourage employees to share ideas and feedback with one another, and create a culture where it's safe to speak up and share perspectives. Host team-building activities or outings that encourage employees to get to know one another and work together in a more relaxed setting. Encourage a culture of collaboration and teamwork by recognizing and rewarding team contributions and successes. Utilize tools like project management software, virtual meeting platforms, and online collaboration spaces to make it easier for employees to work together and share ideas. 16. Facilitate Two-Way Communication Top business leaders generally believe in the open door policy and do not use “top-secret” information to their advantage. If organizations act secretive and only divulge information on a “need-to-know” basis, it will likely cause lower engagement rates among their employees. Transparency begets trust when employees understand how corporate decisions affect the workplace. But simply disseminating information isn’t enough. Communication should go two ways—the employees should be encouraged to share their concerns so they don’t feel ignored or unvalued. Here are a few strategies that can help your organization: Create a culture where it's safe for employees to share their ideas, concerns, and feedback. This might involve setting aside dedicated time for open discussions or establishing a suggestion box where employees can anonymously share ideas. Encourage employees to communicate openly and honestly with one another and with management. This might involve creating dedicated channels for communication, such as a team chat platform or a suggestion forum. Be open and transparent with employees about company goals, plans, and challenges. Regularly solicit feedback from employees and actively listen to their ideas and concerns. This might involve hosting team meetings or one-on-one conversations with employees. As a leader, model open and honest communication by being approachable and transparent in your own communication style. 17. Utilize HR Software Implementing HR software can be a powerful way to improve employee engagement and streamline HR processes. Here are a few ways that HR software can support employee engagement: HR software can help automate and streamline HR processes, such as payroll, benefits management, and time and attendance tracking. This can help reduce the administrative burden for HR staff and free up more time for engagement and development efforts. Many HR software platforms offer features such as team chat, task management, and document sharing, which can help facilitate communication and collaboration among employees. HR software can provide employees with access to self-service tools, such as a portal for viewing and updating personal information or requesting time off. This can help empower employees and improve their overall experience with HR. Some HR software platforms offer tools for setting and tracking performance goals, which can help employees stay focused and motivated. Many HR software platforms offer features such as learning management systems, which can help employees access training materials and track their progress. 18. Conduct Employee Surveys Circulate questionnaires and surveys that permit your employees to express their opinions and concerns. The more you ask for their opinions, the more they feel esteemed, entitled, respected, and like they belong to the organization. Conduct the survey in such a way that it will yield the most thoughtful, timely responses. The catch here is to keep the surveys short and conduct frequent employee-pulse surveys. This lets employees think properly and reply at a higher rate. Additionally, it’s a great idea to build a habit of transparency and share the results. Sharing all the data collected from surveys will demonstrate transparency and help you to engage employees. 19. Engage Departing Employees Offer appropriate transparency when offboarding an employee. Each will have their own reasons why they depart. The appropriate details provided by the team members when they depart can aid the rest of the employees in processing the change without making cynical guesswork. Apart from that, recognize your employees’ reasons why they are leaving voluntarily. When you understand and categorize the reasons employees leave, it will help your organization to improve. If any engaged employees are leaving voluntarily, stay connected with them. You can consider curating alumni networks to be in contact with past employees. It will give you access to expanded networking and employment opportunities. Plus, it might make some employees come back to your organization with new skills and experiences when new positions open up. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About the Author This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
Improving Engagement during Onboarding of New Hires
Improving Engagement during Onboarding of New Hires
Employees play a huge role in taking your business to new heights. Unless you are paying more attention to the well-being and performance of your employees, you won't be able to decide whether things need improvement within the organization. Managing employees already working with your organization is often an uphill task. Managing employees you’ve hired recently could be even more daunting. Hence, the need is to focus on improving the engagement of employees during onboarding programs. Are you adopting satisfying methods to improve engagement? Your hired employees may not feel connected with the organization or experience a tough and impolite company culture on the very first day. In any such instance, you cannot expect all of them to stay with your company and deliver performance with utmost dedication and passion. Several studies have already revealed that most organizations lose 60% of new employee strength within the first week of recruitment. The prime reason for such a dramatic loss is the lack of appropriate measures for improving the engagement of your employees. Employee engagement and its importance Employee onboarding consists of multiple stages like recruitment, document verification, interview, orientation, etc. At each stage, you have to devise different strategies so that the outcomes are satisfactory and as per the expectations. However, it would be unfair to expect new employees to respond positively if you do not give them any reason to stay with your company. This is where the concept of improving engagement comes into play. Benefits of employee engagement Here are some of the significant benefits you can enjoy with engaged new hires. Succeeding in engaging your employees can help them give their best. This will, in turn, increase your business's overall performance and productivity. With employee engagement principles in the sales department, you notice an increase in revenues over time. To ensure that your employees are loyal to the organization, they find interest in your company and have formed a deeper connection. Another significant benefit of improving the engagement of your new employees is the reduction in absentee records. How bad employee engagement influences your business Most people do not focus on improving the engagement of their employees, which bars them from realizing the effects it can have on their business. With no engagement from the employee side, your revenues and sales will suffer significantly. Owing to lesser employee engagement, your organization is likely to reach the point of stagnation. You won’t receive the desired returns, which will further impact your business’s profits and popularity in the market. Poor employee engagement will also affect your client or customer base, albeit indirectly. Improving engagement of new employees Giving a speech or arranging workshops alone could drag new hires. Improving engagement requires a decent amount of planning and execution efforts to see any significant changes. Here are some of the best ways you can plan to provide the best onboarding experiences and boost their engagement, 1. Make a connection between recruitment and onboarding It would be good to establish a connection between recruitment and onboarding processes. For example, if you can make the candidates feel at ease during the interview rounds, you can do the same during onboarding. This will give your new employees a reason to trust your organization. 2. Provide a heart-warming welcome on the first day Another way you can improve employee engagement is by arranging a heartfelt welcome program. During the event, you can plan for an ice-breaking session where the employees interact with each other for better cultural and social relationships. You can arrange for some fun activities also to keep them at ease. These ideas will help reduce the brooding anticipation and overwhelming feeling, thereby helping your new hires feel relaxed. 3. Ease the initial training hassles The initial eLearning and workshops can put your new employees in a tough spot. You cannot expect them to excel in everything, and if you make this initial step harder, they will soon start to feel suffocated. As a result, their performance will automatically decline, and you won’t be able to make them feel comfortable. Besides, suppose they start to fear your business ops, organizational policies, and way of working from the very first day. In that case, they will be far from exhibiting their best performance or dedication to their day on the job. 4. Introduce an instantaneous feedback system Lastly, you can create a feedback system to improve your employees' engagement. This way, your employees can easily explain their concerns and the reasons for their satisfaction and happiness. You will have more leverage over the understanding process of your employees. 5. Use a Smooth employee onboarding system Organizations that focus on making employee onboarding interactive are more prone to retain their employees for long. The Digital Adoption Platform from Apty can prove to be an effective boon. It enables new hires to go through the onboarding process with ease. This can be carried out in a remote setup without the help of an instructor. This makes the employees self-dependent and helps them learn all the basics of the organization through walkthroughs and workflows, thus improving engagement. Key takeaway Now that you are aware of improving the engagement of the new recruits, it is essential to ensure that all the employees can feel connected with your organization and find some meaning or purpose in the work processes. If they do not feel at ease or experience immense pressure initially, they won’t be able to perform at their best. This will ultimately affect your business. Therefore, to avoid any adverse consequences, pay close attention to improving the engagement rate of all the new employees. About Author: Revanth is a B2B Marketer who has a definite flair for outreach and networking, alongside being a prolific writer. As an author, he enjoys exploring all things related to digital adoption and transformation. When the 'B2B Marketing ninja' mask is off, Revanth is an ardent tech geek, a lover of road trips, and a sports enthusiast who plays badminton, cricket, or any sport, really!
Focusing on Empathy to Engage Employees
Focusing on Empathy to Engage Employees
On a global scale, we have all had to endure our fair share of economic turbulence. From pandemics to lockdowns–businesses have had to adapt themselves to fit new territories. The idea of well-being is being championed as a vital element in the workplace. More businesses are incorporating an awareness of emotional intelligence; and in particular, empathy. Empathy in the workplace allows employees to really feel valued and secure. Requests are heard and changes are implemented–with their welfare kept at the forefront. When employees care for it benefits everyone. Businesses witness an increase in staff engagement, productivity, and motivation. And when the workforce is happy, the business can prosper further. A happy workforce will lead to an increase in engagement, productivity, and motivation – allowing the business to prosper further. Let us look at what empathy is, why it’s important, and how you can use it to engage your employees in the workplace. What is empathy? Empathy is the ability to recognize emotions within other people. It is about seeing things from their perspective or points of view. It is kind of like a healing plaster or a band-aid. If it is used properly, you can really help support people through tricky situations. For many of us, seeing other people go through tough times or tough hardship can be unimaginable (and even incomprehensible). It is like a personified example of, ‘walking in their shoes’. Empathy then becomes a universal way of introducing a duty to provide support and relief. Are there different types of empathy? Within the world of psychology, empathy is seen as an extraordinary talent to possess–especially in the corporate world. According to American psychologist Daniel Goleman, empathy is one of five key components relating to emotional intelligence. Empathy can be divided into three major sections: cognitive, emotional, and compassionate. Cognitive empathy This is the ability to acknowledge someone’s emotions and mindset. But you do not necessarily need to have an emotional connection with them. Managers can tremendously benefit from cognitive empathy. It’s especially useful in situations like dealing with customers. They are able to build strong rapports, which is vital for engagement and assistance. However, cognitive empathy does have its downsides. It’s classed as being rational or emotionally neutral. Which means people can utilize it to manipulate others or situations. Emotional empathy This form relates to synchronizing with an individual’s emotions–but on a much deeper note. The empathizer becomes affected by the individual’s circumstances. And this allows them to understand situations on a much deeper and more genuine note. Be warned–you should always be cautious with this form of empathy. When you become invested on this level, you can easily become consumed by emotions. And if this tips over to feelings of overwhelm, you could easily end up damaging your own wellbeing. Compassionate empathy This form involves showing concern to others, whilst practically solving the problem. Compassionate empathy is seen as the most proactive of all three divisions. You will initially learn to understand a person’s grief. It leads on to providing them with a ‘safe space’ to acknowledge their emotions. With this form, it’s important to allow a reasonable amount of time for recovery. The importance of having empathy in the workplace Some employers might brush off the importance of empathy and emotional intelligence. They might think, “empathy takes too much effort… why do I have to care?” Empathy is a such a powerful instrument to keep on your belt. It benefits both your employees and the business. Of course, taking care of one’s physical aspect is important, like health and safety. But tending to psychological and emotional wellbeing is just as vital. It is almost at the core of mindfulness in the workplace. Overall, an equal balance of physical and mental wellbeing will ultimately protect your staff. And it is this that will grow employee engagement, an increase in morale and, business success. How to use empathy to engage employees There are so many empathetic methods that are used to engage employees. It is all about having emotional intelligence with them. After you have conquered this, you can sit back and watch it grow into healthy engagement and motivation in the workplace. Here are steps for using empathy to engage your employees at work: Champion teamwork As an employer, it is so important to champion strong teamwork within your workplace. And believe it or not, empathy allows this. When your workforce is united in solidarity, communication is clearer and constant. That is why should show empathy through teamwork, as it’s beneficial for all aspects of your business. From smaller teams to departmental tiers–whether it is one task or an ongoing project, your workers will prosper when they work cohesively. Empathy also allows people to feel cared for; and it is this that will grow business productivity. Share gratitude Employees are motivated and engaged by several things during work. And equally, can be become disengaged through negative treatment too. That is why it is crucial to share gratitude with your employees. Every employee–from the bottom to the top–should feel like a valued member of the business. It might seem like an obvious statement–but a business is nothing without its people. So, sharing a little gratitude towards them will help establish a healthy and happy workplace. Tailoring it back to empathy, they both go hand in hand. Gratitude allows you to navigate and apply empathy to your work cultures and practices. From making someone a ‘cup of joe’ to providing mental health wellbeing facilities–gratitude and empathy will always be beneficial for all parties. And it will transition into loyalty, engagement, and perseverance. Listen more One of the most integral skills anyone can possess, is the ability to listen. It cannot be a coincidence that humans have one mouth and two ears! Having good listening skills is a key element to success, in both personal and professional life. We can all work on being better listeners instead of talkers. And nowhere is this more relevant than in the workplace. One of the most effective ways to better our listening skills is by making slight changes. Have patience when talking to someone and really engage with what they are saying. Take extra caution not to jump in or cut them off. You can even introduce a scheme where employees can express their concerns or queries. This is easily accomplished through things like suggestion boxes or feedback forms. Take extra care to answer all comments and process them appropriately. Empathy thrives more when you put others first As humans, we are biologically wired to put ourselves first. We cannot fight it–it comes from an inherent drive for security, endurance, and sometimes even greed. However, this frame of mind derives from hostile environments which our ancestors faced. Like deprivation, famine, and war. It is arguable that sometimes our workplaces can feel like a ‘war-zone.’ But these extremities are not necessarily needed in our everyday professional lives. We should take a larger step toward being more selfless and empathic. Having emotional intelligence and empathetic qualities is the key to motivation, engagement, and innovation. Of course, this doesn’t mean we should ignore the importance of self-compassion. We must protect our personal well-being. But showing empathy does not mean we undervalue ourselves. Use empathy to tackle unfavorable or challenging situations. You will soon recognize the significance it brings to your healing and growing process. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
7 Best Practices for Employee Engagement in Virtual Meetings
7 Best Practices for Employee Engagement in Virtual Meetings
Our focus wears off more easily when attending virtual meetings from home. But effective communication plays a significant role in every business and can increase overall productivity by 25%. So it only makes sense then to avoid fatigue during calls and increase employee engagement in virtual meetings as much as possible. During the pandemic, the world witnessed a massive shift in the job market. We can still feel the effects today as companies continue to discover the benefits of working from home. And according to data scientists at Ladders, this trend shows no signs of stopping, and the number of remote workers will only grow further. But it's not all sunshines and roses. As it turns out, meetings through the screen have their downsides too. The 5 Challenges of Virtual Meetings Despite its fair share of benefits, working from home has downsides too. Many HR practitioners are concerned about the declining engagement of workers when they are not in the office. Some researchers even say the number of disengaged employees is up to 40%. And the conditions of virtual meetings are also not helping. Listening and talking to a computer screen isolates us from the group. The motivation to share ideas and exchange knowledge is much lower than in person. What endangers the meeting engagement of employees the most? Does Your Work Style Align With Your Zodiac Sign? Take our workplace Zodiac quiz to find out! ♉♊♌♍♐ Start the Quiz hbspt.cta.load(549864, '492bccaa-9525-47dc-bc17-031d3b6ddfc8', {"useNewLoader":"true","region":"na1"}); 1. Distraction decreases productivity How many times did you find your mind drifting away in the middle of a virtual meeting? Especially after a good lunch, or the fourth call of the day. Staying focused throughout the whole meeting is fairly challenging. During the day, employees working from home must face multiple distractions they are already surrounded by. 2. It's hard to grow virtual relationships Interacting with colleagues is essential to building trust in any team – and as this research report confirms, trust is critical for success. There are many opportunities for interactions when physically located in shared spaces. But the chances to reach out to people are missing when all communication happens online. Creating a virtual networking event may help with growing the virtual relationships between employees working from home. 3. Loss of team spirit It's also hard to create and maintain an inspiring office culture when your employees are actually not there. Another study found that strong company culture can improve employee engagement by up to 72%. And that is just one of the many reasons why building a strategic office culture is important. 4. Tech issues are always a threat Even the best technology and digital setup can sometimes fail due to connectivity issues, audio problems, random bugs, or troubles with displays. You just can't control it. It's easy to lose employee engagement in virtual meetings when they turn into a seance with questions like „We can't see you. Can you hear us?“ Usingdesktop virtualizationis a way to solve these techproblems. You are allowed to host your business applications in the cloud and ensure access to them securely and remotely. 5. Goals and priorities can get lost Needless to say, keeping a meeting organized and structured can be a serious challenge in virtual communication. It's hard to stay in the same boat with everyone and have goals in mind when watching a computer display. Losing track of thoughts and priorities is a threat to the productivity and outcome of any meeting. Use these ideas to create engagement in virtual meetings The online meeting space whether for daily team reporting, client management, or virtual sales meetings is a great way to connect people from anywhere in the world, allowing you to expand your team globally. Even though there are a number of good reasons to hire remote workers or to have freelance professionals, no matter where your employees are working from, you must take responsibility for smooth virtual meetings. It's always a good idea to instruct everyone in the company and let them know what they can do to help. A solid communication strategy will ensure you are getting the best out of your virtual meetings. Try incorporating these specific steps and watch how they change your group calls. 1. Respect everyone's individuality Virtual meetings (or meetings in general) make some people nervous and uncomfortable. It might be new to them, and they tend to worry about many things. Sometimes too much, so they stay quiet all the time and just wait it out. Keep this in mind when approaching your employees during a virtual meeting. Start the meeting with a simple question about their day or something specific. Wish them well if someone has a birthday. Another great recommendation from top managers is you should always find something small to celebrate. Start with praise, congratulate for finishing a task, and let them know you appreciate their work. 2. Do your homework and prepare Before you focus on engaging your employees in virtual meetings, make sure all the agenda points you want to discuss are clear. Inform everyone about the goal of each meeting and let them prepare. Having a properly outlined list of virtual meeting activities will help keep their attention. Notes will help you stay on track, but it's also important to write down everything that pops out. Making notes during a virtual meeting will help everyone stay focused and engage during a QA session at the end of your call. 3. Break the ice Do you need an icebreaker for your virtual meeting? If it's just a short regular catch-up, you'd best jump to the business straight away. Icebreakers are an important part of your agenda if your meeting is more of a problem-solving event, workshop, or something similar. They bring people together and will provide a great warm-up, especially if linked somehow to the meeting theme. A simple icebreaker is, for example, asking everyone to share a guilty pleasure when they introduce themselves. You could also switch this group activity to two truths and a lie. Use breakout rooms for random “speed dating” in pairs. Source: Unsplash.com 4. Keep asking questions A group of scientists confirmed in 2015 already that our attention span is decreasing. Meetings don't have to really be boring to lose the attention of attendees. In a way, it's normal for our brains. Help everyone keep their attention by asking questions now and then. Questions will encourage participants to speak out loud. Consider and respect their individual communication preferences. Ask them for their perspective and listen carefully. Make them feel heard and valued, no matter what they say. All questions should be open-ended, which means you can't reply with a yes or no answer to them. 5. Take advantage of interactive features Almost every conferencing software offers a fair scale of interactive tools for boosting engagement. According to statistics from 2019, 87% of users report feeling better engaged with colleagues through video. Creating an excellent video conferencing setup is a prerequisite for that. Using the full potential of your virtual meetings software will help keep their interest. When planning your virtual meeting ahead, you should also think of these features. Depending on your topic and desired outcome, you might want to split your meeting into smaller sessions using breakout rooms. This will allow your team members to cooperate on an assignment, brainstorm, or just have a short break from the meeting. Setting up an online shared whiteboard is another great way of brainstorming. Prepare it in advance and keep it fun. You could also prepare a vote, which is a playful and engaging way of keeping everyone awake, too. It will help your meetings to stay organized. Asking for feedback regularly is a must, just as collecting data with employee engagement surveys. 6. Re-engage with energizers Online meetings can be tiring and disengaging if you don't consider the participants’ well-being. It's harder to read their body language and non-verbal cues through a screen. Well-placed quick activities or so-called energizers, designed to re-engage and re-energize participants in your virtual meeting will enhance everyone’s productivity. Don't hesitate to ask your team to do something different and give them clear instructions. You might want to use energizers after a challenging topic. A short session of desk yoga or an entertaining quiz are great for start. 7. Add discussion time Built-in time for open discussion is unnecessary in almost every case. Your employees will feel heard and seen, plus your virtual meeting will be well-structured. Announce the structure initially, so everyone will rest assured they will have their moment in the limelight. Get the ball rolling by asking for thoughts and serve as an example by sharing your idea first. Always thank for every opinion and make sure you appreciate what the employees bring to the table. Be a great listener and encourage the discussion with open-ended questions. Conclusion What's the one biggest challenge, and how can overcoming it benefit to higher employee engagement in virtual meetings? A specific goal and structured agenda are important, but always take into account the essential part of every virtual meeting – your workers. Each person is motivated to engage more in a virtual meeting when they are appreciated and know you acknowledge their effort. Make sure it's a cooperation of talented people with the same goal, and don't make it about your company or numbers only. With the right mindset and useful specific tips from this article, you will improve the employee engagement in virtual meetings significantly. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
7 Ways Technology Can Drive Higher Employee Engagement
7 Ways Technology Can Drive Higher Employee Engagement
Leading people isn’t a piece of cake, but it becomes another battle if they lack morale. As the business world pace to leverage technology in order to get things done, business owners have also realized the impact of technology on employee engagement! Welcome to our blog and we hope you find actionable insights on how technology can power employee engagement in your organization. Technology today has become the center of focus when it comes to getting things done effectively. You will find many studies today that focus on the impact of technology on employee engagement. If you want to make use of technology in your organization, you must also think of the people who will use it. Employee engagement merely refers to the level of commitment and enthusiasm an employee feels towards their job in an organization. The way your employees feel about their jobs and responsibilities influences the overall performance of your organization. Highly engaged workers will drive themselves to accomplish tasks without supervision or monitoring. There will also be a high level of collaboration, job satisfaction, and productivity. A Gallup report indicates that a highly engaged workforce can increase profitability by 21%. On the other hand, disengaged employees will take more time to accomplish tasks, there will be a high turnover, the company will spend more on recruiting, and lastly, poor customer experience. Also, according to the latest stats published by Gallup, only 36% of employees are engaged in workplaces, and over 50% are totally disengaged. Certainly, employee engagement statistics indicate that organizations need to look for novel strategies to drive engagement. Now let’s dive into the most prominent ways technology can increase employee engagement. The 7 Ways Modern Technology Can Drive Higher Employee Engagement Does Your Work Style Align With Your Zodiac Sign? Take our workplace Zodiac quiz to find out! ♉♊♌♍♐ Start the Quiz! hbspt.cta.load(549864, '492bccaa-9525-47dc-bc17-031d3b6ddfc8', {"useNewLoader":"true","region":"na1"}); 1.The Right Digital Tools Simplify Tasks Most jobs today involve repetitive tasks and multitasking. Although employees may already be used to executing their tasks, providing the right digital tools can improve effectiveness, productivity, and overall engagement. Fortunately enough, many employees are willing to adopt these technologies for their own good. You ought to know that there is a range of AI-powered tools or business automation software that can enhance employee engagement. For example, project management tools offer autonomy in how employees allocate and spend their time. Also, task management platforms ensure proper communication between members and can help accomplish tasks within the required period of time. Today, digital tools have also made remote work possible as managers can communicate with their employees anytime and anywhere. 70% of HR professionals stress that employees perform faster if they are allowed to use their mobile phones instead of computers. Most especially millennials. If you want to introduce any digital tool in your organization, make sure that it’s easy to use and effective. If it’s necessary to first offer training to your workforce, then do it. Many organizations have embraced modern tools to enable clear-goal setting, acquisition, and utilization of data. Some of the commonest workplace digital tools you can consider include Asana, Huler, Slack, and QuizBreaker among others. 2. Gamification enhances Learning Experiences Gamification is a technique that gained popularity a few years ago and it’s amazing how several business players have welcomed this technique to amplify workplace experiences. The concept of gamification earns applause from the fact that it can make job processes more like playing a game. A TalentLMS survey confirmed that about 80% of corporates and students stress that they would be more productive if their working environment felt more like playing a game. On the other hand, gamification makes training more enjoyable. It rises from the fact that human beings are naturally competitive. A study by TalentLMS in 2019 found that 33% of employees prefer to have game-like effects in their training platforms. That’s because traditional training methods seem boring and don’t offer the same amount of satisfaction. Studies also show that organizations that use gamification can maximize their sales, enhances employee social networks, and optimize employee engagement at the same time. So, if you are willing to leverage technology during employee training, simply know that you’re making an ideal move. With mobile learning and gamification, you can make a significant difference in terms of employee engagement. 3. Performance Management Software Goal Setting Communication is key to boosting employee engagement whether between departments or with managers. However, face-to-face communication may not always be the answer. Modern technology has enabled organizations to streamline employee tasks and performance effectively. The same tools have also allowed HR professionals to update employee information, assess employee performance, and set smart goals. A range of performance management tools can be used to access and manage data during decision-making. The utilization of performance management software does not only help in acquiring data for goal setting, but it can also empower managers. After all, goal setting is the key to business success in the long run. 4. Collaboration Tools for Remote Working Collaboration in the past meant being in the same room and working together to accomplish a task. Not anymore! The business world has greatly diversified to the extent that many companies have realized the benefits of outsourcing and remote working. Today there is a range of software and tools that teams can use to collaborate timely regardless of the time and location. Effective collaboration in a workplace is vital if you want to get things done properly. As per McKinsey, 80% of modern businesses utilize social collaboration tools to enhance business processes. The use of collaboration tools can improve project management, strengthen team relationships, prevent time wastage, and encourage feedback. With all this, employees can stay engaged and aligned with the company’s goals. With the right collaboration tools in place, your workforce can work remotely, in-house, or adopt a hybrid work culture and still perform excellently. Also, you can foster greater collaboration using social media and Google Drive. 5. Technology Facilitates Work-Life Balance When employees are invested and happy with their jobs, their level of engagement increases. However, you will find that many employees today lack purpose, and are totally disengaged from their jobs. This may be triggered by a personal problem, workplace issues, or lack of motivation. With the use of AI (artificial intelligence) and collaboration tools, employees can become highly engaged since these technologies simplify tasks. Technology today allows efficiency, increases flexibility, and allows employees to work within the allocated time. Many employees get stressed when they are asked to work overtime or on days they prefer to get quality rest. So with the help of project management tools, collaboration software, and gamification during training, all this can improve a workforce’s work-life balance. 6. Digital Reward System If employees used to only work for their paychecks traditionally, not anymore. Employees today want to feel like you value their efforts and they expect you to recognize them or offer rewards in real-time. Also, post the pandemic, many organizations have employees that work remotely. So how do you ensure inclusivity? Virtual rewards are gaining popularity as they can be personalized and suitable for all types of employees whether in-house or remote workers. For any organization, you will find that many of your employees subscribe to streaming platforms or services. A digital reward system in place that includes gift cards, online movie/music subscriptions, or virtual courses can help keep your employees highly engaged. 7. Eliminates Biasness Diversification is everywhere and you will find that many organizations employ people from all walks of life. These people will have different opinions about the same matter, different work capabilities, and certainly different opinions about the work culture. With this, you might find that you’re constantly witnessing cases of discrimination, favoritism, and other ethical issues. It is true that any engaged employee can feel a sudden dip in motivation when discrimination becomes a workplace virtue. To improve your workplace environment, technology might be the answer in some cases. For example, in case some employees claim to overwork or to handle more responsibilities than others, performance management tools can be an ideal solution. It’s because these tools centralize information, and tasks and allow access to all authorized personnel. In this way, you will be able to track performance, get accurate feedback, and reward employees accordingly. To encapsulate, technology advancement is still influencing the business sphere in many ways. If you’re only leveraging technologies to improve customer experiences, it’s high time you utilize the same for employee engagement in your organization. A high employee engagement will ensure better employee productivity, minimized resource wastage, and steady business growth. More so, your employees will stay engaged which will improve employee retention. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
Staffbase vs LIKE.TG's Workmates - Which One is Better for Your Business?
Staffbase vs LIKE.TG's Workmates - Which One is Better for Your Business?
Human resources has changed drastically since the "olden" days — when piles of paperwork filled the back rooms of offices. Thanks to modern technology, HR has been completely revamped into a tech-savvy, efficient department that uses cloud-based solutions to manage communication. However, this growth has led to what people call "a good problem." There are so many features and functionalities to evaluate, it is challenging to feel confident making the right choice for your particular company and situation In this article, we'll compare Staffbase and Workmates to see how they stack up — and why Workmates is a great Staffbase alternative. Keep reading to learn more. What Is a Cloud Communication Platform and Why Does My Business Need It? Simply put, a cloud communication platform is an intranet app that allows a wide variety of functions, including: Video calls Instant messaging Document sharing Conference calling Collaboration And more All of these apps can be easily accessed by the employees of the company through an integrated suite of software. It is hosted by the provider on a cloud dedicated server so that it can be accessed at any time by executives and employees alike. Cloud communication platforms provide vast functionality and tools that your business can use to execute vital actions needed to help your business run efficiently. The benefits of utilizing a cloud communication platform are endless: Scalability ensures clear communication no matter how big your business is Flexibility so that your business can run smoothly no matter where your employees are located Frequent updates mean you have access to the latest tools and technology However, not all cloud communication platforms are built the same. As you begin looking for a communication platform for your business, you'll quickly see there are several options on the market. To find the one that fits your needs the best, it's important to do careful research and understand what benefits each one brings to the table. Let's take a look at two popular software options: Staffbase and LIKE.TG's Workmates. Similarities Between Staffbase and Workmates Staffbase and Workmates are both internal communications platforms. They are both built to bring employees of a business together through a streamlined hub. They have quite a few similar functions — let's take a deeper look. 1. Centralized Intranet Solution Both Staffbase and Workmates are great options when it comes to finding an intranet solution. They both offer a solid platform to conduct business communication actions, including: Sending out company-wide updates, announcements, and events Providing a central spot for company policies Publishing news in a single spot Tracking insights about employee engagement New hire information Both solutions allow companies to reach out to their employees through different mediums no matter where they are. These include mobile, desktop, and email. They can receive notifications about the company the way they want to. 2. Data-Driven Insights Both platforms also allow you to analyze and understand your different employee groups. Managers can do this by seeing what they engage and resonate with the most. You can gather further feedback through polls and surveys and get instant data that can allow your employees to be more effective at their jobs. 3. Customization Both Workmates and Staffbase are highly customizable. They allow you to build your company intranet according to your unique organizational structure. You can customize functions depending on separate departments, locations, or business areas. Differences Between Staffbase and Workmates Both platforms have similar core functions, but they differ when it comes to what they focus on. Let's take a look. 1. Internal Communication Although both platforms focus on simple communication throughout the company, the way they do it is quite different. Staffbase focuses more on a top-down communication style. Most functions focus on managers communicating with employees in different ways. This includes: Employee newsletters A communication app An intranet where workers can get information about news and announcements However, Workmates allows for a wider range of employee-centric communication and feedback loops. It focuses on decentralizing company communication so that everyone has a voice. Workmates is designed to make communication fun, natural, and productive. Workmates' personalized newsfeed allows teams to know everything that's going on in the business. This includes new hire info, events, announcements, employee spotlights, and more. Workmates has simpler navigation of employee information and shared content. Employees are empowered to start conversations on any communications channel they want. They can use Slack, Skype, Google Hangouts, and more. When it comes to collaboration, employees can easily use Workmates to: Start conversations Post comments Share thoughts Upload pictures and videos Share important documents Workmates is a great option to keep employees feeling informed, engaged, and valued as part of the team, no matter where they are checking in from. 2. Recognition and Rewards One unique feature that Workmates has is a powerful tool to recognize and reward employees. Workers can be given digital "kudos" so that their hard work or achievement is recognized company-wide. These "kudos" are tracked and can later be redeemed for other prizes such as gift cards, corporate items, or other creative ideas. These are great incentives to: Keep your employees focused Improve morale Inspire teamwork Align your employees towards common goals and objectives Create a positive culture in your company According to Gallup, organizations with high engagement do better than those with low engagement by 202%. 3. App Integrations Workmates offers a wide variety of integration with tools that your business already uses. This includes third-party tools for functions like payroll, performance management, applicant tracking, recruitment, and background checks. Some examples of apps that Workmates can integrate with include: ADP Google Apps Greenhouse Slack Checkr Intuit UltiPro Workable And many more! Staffbase, on the other hand, is much more limited. They offer integrations for apps like Microsoft 365 and SAP. This might be okay for businesses that have a team dedicated to customizing Staffbase through APIs, but this limitation can be a roadblock for those that don't. 4. Onboarding Experience Workmates features automated onboarding software. This helps save time and boost productivity. Your business can create a memorable experience for new employees from the start with features like: Fast and easy onboarding and communication for all parties involved Detailed employee profiles that showcase experience, interests, and expertise Customizable new hire portals that allow them to hit the ground running Automated emails, easy-fill forms, and paperless signing processes Checklists and workflows to keep track of the process Payroll integrations with ADP, HRIS, Ultipro, and Quickbooks These features help create a seamless, efficient, and unforgettable experience for both employees and hiring managers. Unfortunately, Staffbase does not have specific onboarding features unless they are built in through customization. This might require dedicated technicians to program it. 5. UX / Interface When it comes to the user interface, Workmates is more engaging and modern than Staffbase. Workmates features a beautiful yet simple interface where employees can: Personalize their newsfeed Customize their channels Easily see any announcements, chats, and notifications that they need with the click of a button On the other hand, Staffbase's interface left users wanting. Reviewers expressed frustration that there isn't an internal employee bulletin board where news and headlines could be easily accessed, for example. 6. Automated Workflows and Customized Forms Workmates allows you to automate a large portion of time-consuming tasks that come with managing employees. Its easy-to-use tools allow team members to build any kind of project, form, survey, or workflow. This functionality helps workers save a significant amount of time, freeing them to focus on more important tasks. Workmates also provides a powerful form builder that allows users to create just about any kind of form that you may need. After completing the form, team members can create a workflow that has specific permissions, tasks, and alerts connected to it. Anyone involved with the form or process will know exactly what they need to do next. These workflows include checklists and acknowledgments of completed tasks, so users can ensure that nothing slips between the cracks. Workmates Is the Best Staffbase Alternative Both Staffbase and Workmates feature highly customizable intranet solutions. They allow businesses to communicate effectively with their teams. They both also allow managers to analyze data to help create more effective processes and systems. However, Workmates has a clear advantage as a Staffbase alternative with other unique features. It includes a more robust internal communication system with recognition and rewards tools. It also features much more application integration with third-party tools. Add that to Workmates' automated workflows, improved interface, and onboarding tools, and you have your winner. If you'd like to see for yourself why Workmates is the preferred cloud communication business software, request a free demo today! . About the Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk
6 Effective Talent Management Strategies That You Can Use Today
6 Effective Talent Management Strategies That You Can Use Today
It has been said and proven repeatedly that employees are the heart of a company. Before you can take care of your customers, you need to take care of your talent. The consequences of ignoring your workforce are low productivity and high employee turnover, which cost companies more than their retention efforts. According to a Retention Report by Work Institute, talent replacement costs organizations 33% of an employee's annual salary revenue. That is avoidable if more employers and HRs focus on employee retention by ensuring their employees remain motivated in the workplace. So how do you ensure your employees are motivated enough to stay in your company? A couple of strategic steps are required to ensure this. Effective talent management strategies guide a company’s decisions and processes, from recruitment to employee experience. Read on for some of the strategies you have to consider to help engage your employees and retain them. 1. Adopt a flexible attitude The workplace is rapidly changing. Practices like success hours and remote working are now almost standard across different industries. While this has resulted in improved work-life balance for employees, it has not been the same for the managers. Most managers struggling with the changes have managed their teams with specific management styles for a long time. However, the same old management styles will not work for the current workforce. As a manager, you need to create a balance by embracing the changes and adopting flexible and effective management styles. For instance, you need to adopt more effective measures and guidelines regarding factors like working hours. Instead of sticking to the 9-5 routine, you can embrace a flexible schedule model that emphasizes output over attendance. If you are managing teams in the health or education sectors that lack the option to work with flexible schedules, you can go for other strategies. A good example is the 9/80 model, which typically consists of eight 9-hour days, one 8-hour day, and a day off every two weeks. If your organization provides services 24 hours a day, like most restaurants, you can also try working with rotating work schedules. This method helps balance work schedules and ensures that your employees have the opportunity to work shifts that are convenient to them. You also need to develop general rules to guide how your employees deliver. For instance, when working with freelance writers in different time zones, you can implement similar deadlines to ensure the same level of timeliness regardless of your writers’ location. 2. Set clear objectives Every employee needs to have a clear understanding of what is expected of them to carry out their role. If a manager does not clearly explain their key roles and objectives, employees become confused and demotivated. From the moment you bring them on board, they need to understand the organization’s long-term and short-term goals, job descriptions, roles in achieving the organizational goals, and the success KPIs. Managers ought to take a SMART approach when setting their employees' objectives to do this right. The approach allows managers to set specific, measurable, achievable, realistic, and timely objectives. If your objectives are SMART, you can assign the right tasks and give the right amount of work that will help your team achieve that SMART goal in the first place. In other words, you’re not just taking shots in the dark and hoping your team will meet their goals. For instance, if you are working with content writers, a SMART objective could be to increase your company’s publication of blog posts by X in a month. You can instruct each writer to produce Y number of articles per day based on that goal. If they each meet the required number, then you can ALWAYS expect your team to meet the SMART goal you set in the first place. 3. Provide training opportunities No one wants to hold one position for ages and leave it with no growth or skills. If you are looking to retain your best employees, you need to invest in their career development. According to the 2018 Workplace Learning Report by Linkedin Learning, 94% of the employees stated they would stay in a company longer if it actively invested in their career. There are two ways to invest in your employees' career development: sponsoring them for external training programs or creating an in-house one. Most companies have taken their training programs online, making it easy for employees to learn on their own time and at their own pace. But creating an in-house employee training program isn’t all that difficult either. You can easily do this by offering resources and training sessions through mentorship programs. Professional mentors will help your employees sharpen their skills. The good thing about this second approach is that the mentors already know the processes involved and the relevant people to talk to in the company. Since they know the ins and outs of the company, they can also teach these to their mentees. That is something third-party training speakers can’t do. Google is an excellent example of a company that runs a mentorship program. Career Guru connects its employees with senior leaders who offer advice on skills required to take on available roles in the company. Google’s Googler-to-Googler program ( G2G) is another excellent example. The G2G program allows employees to teach their peers new job skills. At least 80% of Google’s tracked training sessions are run through G2G. 4. Carry out performance reviews Performance reviews allow managers to provide meaningful feedback to their employees. If an employee has been performing well, you can take the opportunity to recognize and reward them. Most companies have moved from regular annual performance reviews to better models as part of their talent management strategies. That has proven fruitful for the companies since they can regularly give and receive feedback from their employees. For example, a company like IBM reported reducing employee turnover by switching to more frequent performance reviews. A customized employee performance management system is one of the talent management strategies you can use to retain your top talent. It is hard to tell whether a specific model will boost organizational performance. Still, you can carry out surveys to help you find suitable ones. For example, in 2015, Deloitte redesigned its performance management system after running a survey that showed that its earlier strategy did not encourage employee engagement or performance. They developed a new strategy with no cascading objectives, yearly reviews, and 30-degree feedback tools. The performance management system embraced frequent reviews that helped recognize individual employees in teams without bias and improved employee performance potential. 5. Tools for Time Management To keep the level of involvement up, the employees need to work to save them a lot of time. It boosts productivity and the focus of the employee, which allows them to serve their organization better. Any app or software that allows employees to make a plan, stay organized, and keep track of how much time they are spending on each task can work as a time management app. Therefore, there are numerous time management apps for you to choose from. Different apps come at different prices and bring additional features to you. Therefore it is essential that you make a list of the best time management apps and then select one from the list. For example, if your employee needs to track the number of hours it takes him to create Google slides, he can easily measure it and then delegate it keeping the time it took for him in mind. 5. Focus on employee experience A company’s talent management strategies should provide a holistic employee experience. This varies from working hours to employee benefits and the company's work culture. You need to start from the basics by creating a healthy company culture that motivates them and creates a community feel. That also includes paying attention to the communication channels to avoid miscommunication. You can borrow Buffer’s Mastermind Program idea to ensure better employee relations. Each employee is paired with a same-level peer from a different team to prevent isolation among employees. When choosing communication channels for your remote team, you need to settle for one consistent tool to avoid confusion, such as a VoIP system. In addition, ensure it is a channel that allows participation from every team member. For example, Slack allows open conversations, making it easier for everyone to access the previously asked questions and feedback. Finally, you also need to offer employee benefits that motivate your employees to keep working. For example, companies like Amazon provide enticing benefits like fully paid college tuition, health care coverage, and paid parental leave. Creating loyal employees offers many benefits as well. Employees who love working for your company will naturally spread the word. You’ll be able to create a win-win situation if you offer incentives and track these with employee referral software. After all, loyal employees know other loyal people, and your recruitment pipeline will be rewarded for it. 6. Ask for ideas and feedback Managers need to appreciate feedback from their employees just as the employees do theirs. None of the other talent management strategies matters if you do not know how well they work or whether they even work at all. Upward feedback helps determine what the employees are looking for and helps employees discover the real issues their employees are struggling with. You need to ensure you get constant feedback to tackle any challenges quickly. You can use people analytics technology to gather more information on your team activity. Based on your data, you can see the areas you need to work on to ensure employees are happy. Remember, your employees can only complain for so long before they decide to find an employer who listens. Summary Today employees are less committed to staying in workplaces out of loyalty. Hence, companies must develop strategic talent management strategies that will help them retain their best employers for longer. You need to effect these strategies as soon as an employee is hired and integrated into their day-to-day roles. You learned those tips from this article. Managers need to practice flexible management styles, set clear objectives for employees, and provide career advancement opportunities. They should also perform frequent performance reviews, ask for ideas and feedback, and adapt each strategy for a holistic employee experience. Using these talent management strategies effectively will keep your employees happy and motivated. You’ll retain your best talent as a result. No credit card needed Less than 5 min to set up About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, and onboarding, and to save you valuable time!
8 Best Practices for Your Small Business Onboarding Process
8 Best Practices for Your Small Business Onboarding Process
Onboarding is the process when a new employee integrates into a new company's culture. Typically, the onboarding process begins when companies offer candidates a job and they decide to accept it. Usually, HR managers should introduce new candidates to all the necessary behaviors, skills, and knowledge they'll need. One thing is typical for all kinds of companies. Onboarding is the process that ensures new hires are ready for whatever comes at them. Successful onboarding is essential, especially for small businesses, because their limited resources don't let them repeat the hiring process frequently. While onboarding is a formal process, there are many ways to make onboarding creative and successful. Some employees decide whether to stay with the company within the first six months. When entering a small business, new hires need more personalized attention. Their first impression will determine how the working relationship grows. If an employee has a good experience, eventually, it will bring a better outcome for the business. In this article, we'll walk you through the best practices for employee onboarding that you can adapt to your company. This article gives several tips for the small business onboarding process to help create the best first experience for employees and an incredible journey. 1. Be clear about your expectation of new hires It's frustrating for new employees to spend their first day of work filling out many paper pages. But it's entirely possible to make this process more acceptable. Paperwork is the most tiresome and frustrating aspect of the onboarding process. Sending digital paperwork a few days before their start date is a great option. You can also get their attention with your social content, job announcements, and other creative ways. The faster you finish off paperwork, the quicker you can focus on the engagement side of onboarding. It speeds up your time to hire impressively. In this case, an epic first impression with your new hires is guaranteed. This way, you will let them know any other necessary information they'll need before starting to work, such as directions, building access codes, the time the working day begins, their manager's contact information, and more. An automated SMS messaging system can significantly optimize this for you. Doing steps like this before day one will help to reduce stress for you and your employees. 2. Create an epic welcome with the whole team Make your employees feel welcome from the first day. It would help if you created a warm and inviting environment from the very beginning to help relieve the tension and bring all employees together. Share the news on socials as part of your social media strategy and branding. Help new team members quickly adapt to the company's culture. Introducing them to their supervisors and colleagues is essential and should be a first-day priority. Your employees should present themselves in a fun and interactive way to get to know your teammates. Having a welcome party, with some refreshments, is a great idea. Maybe your team decided to add each other on professional networking platforms like LinkedIn. No matter which path you take to integrate your new employees, it's an important step to make them feel welcomed. The first steps are essential if your new employee wants to add productivity to your team. 3. Help the new hire by introducing them to the staff If you want that your new hires feel like a part of the team, then you should tell them about their new company structure and departments. Particularly in small businesses, most departments are also multidisciplinary and collaborative, which can be helpful during the training process. If you’re working online, use tools when the meeting is held remotely so that your new employees can meet your team successfully. If you want your current employees to help with the training process, not only should they help new members to gain knowledge, but you also help them get to know their colleagues personally. It helps you manage your new hire's learning experience, as you can send them to the best employees. If you have employees who are great at doing different tasks, this will help your new employee figure out the best way to handle those tasks. Connecting with the team leader is essential before day one. Usually, an employee's main point of contact is the direct manager. But they should collaborate with other members to access the right tools and equipment. Not just the HR department, other employees and teams, and departments should also be involved in the onboarding process. These teams have a powerful impact on a new hire's engagement. 4. Know the new employee's needs and expectations First-days are pretty challenging for new hires. Sympathize them and imagine yourself as a new employee. Plan the onboarding process by considering these questions. What challenges have your company recently faced? What have you achieved, what kind of goals, and what steps should you take to complete them? Provide them a particular training room with encouraging sentiments and company documentation they can scan. This can help them get used to before being completely trained and doing everyday tasks. Moreover, consider getting IoT solutions to keep employee data safe on different software such as task management, communication, etc. 5. Reinforce the company's mission and values to new teammates Before applying, your new hire probably researched the company's mission and values. In that case, there is a great chance that your company's culture played a huge role when they decided to join the team. In software development companies, for instance, employees look for challenging and meaningful work-time among dedicated and motivated coworkers in an aspiring work culture. It's a pivotal time to reinforce those ideas and show those values in action. The onboarding period is when your new employees will develop an opinion of your company. You need to determine things such as communication channels, training template, etc. For example, you can use a vanity phone number to keep in touch with employees and support them whenever needed. You already know that the first stages are vital to reinforce those ideas and show your values in real life. Make sure they form a great impression of your values and vision. Show them that you value their decision to work for your organization. Give employees a more meaningful introduction to the workplace culture and share your team's values. Probably you already have a great workplace culture. In that case, you need to share those values with new candidates during the onboarding process. 6. Analyze the new employee's specific job description and responsibilities It's a mistake to think new employees fully understand their new role. Confusion during the first phase of small business onboarding can lead to undesirable surprises or expectations. Take time to introduce their role description, duties, and expectations. This will help guarantee they understand and can get any questions about their concerns. All this information can also be loaded into your onboarding platform so your employees can smoothly access their job details. In addition, you can use email marketing, social media, and other communication methods to keep employees engaged. A clear and concise access point is vital and will make your employees' work more efficient. 7. Introduce new employees to your policies and give them a professional development plan Policies and procedures may be tedious, but knowing them will help new hires to ensure their success and avoid failure. Integrating this step from the beginning to help relieve them into the role they'll play in your company. Introducing procedures also helps reinforce your value as an employer because you can add the necessary information. We wean benefits, paid time off, and other bonuses your company provides. Having reachable short-term business goals within a specific time frame sets your new hires up for long-term success. It would be best if you discussed professional development more than once a year on your employee's anniversary. If you give your employees the right development plan, you help them ease into the workplace placidly. This plan will help avoid work-induced burnout or stress and encourage employee loyalty and productivity. 8. Consider it as an ongoing process The first stages are essential for the onboarding process, but it doesn't stop after that. Onboarding is not a one-time process. If your goal is your employees' success over time requires clear objectives and succession planning in your B2B processes. Even a great professional has a great mentor and support team to help them to succeed. The best onboarding process takes the experience to the employee's first anniversary. Teams who focus energy on ensuring employees are happy and heard, and have development opportunities, then there is an excellent chance that the employees won't leave your company. How to onboard with LIKE.TG LIKE.TG has created a tool to automate new hires’ onboarding experiences as a leading developer of HR software. Onboard gives you all the tools to create great and productive onboarding experiences. Everyone involved in the onboarding process, from new hires to hiring managers, gets all the information they need at precisely the right time. Onboard lets you create a detailed employee profile that allows employees to share their experiences and interests. Not only can you have employee profiles for new hires but also customizable portals. These portals and landing pages give new hires all the information they need. LIKE.TG’s mission is to make onboard greater. Therefore, HR managers can help new hires start a career path smoothly with Onboard. Employees should spend their first day shouldn't waiting for meetings or going through paperwork by themselves. Onboard gives a solution for that problem too. With HR cloud, onboarding is excellent, fast, and accessible. Conclusion Even if your small business grows, don't underestimate the importance of the onboarding process. First, help them feel welcome and create a warm atmosphere. Avoid giving them too much paperwork during the first days. Share the main factors of your company's values with them. Introduce new hires' company goals and how new employees can help achieve them. Don't overwhelm your new employees with tasks; guide them and give them a professional development plan. These tips help you create a company that feels organized and welcoming. Every company's onboarding program is unique. Therefore you should develop the best strategy for your team. Concentrate on what makes you and your business special and mix that into the tips discussed in this article.About the Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk
12 Epic Ways to Reward Employees Who Go the Limit
12 Epic Ways to Reward Employees Who Go the Limit
The Great Resignation is upon us and employee retention has become an important topic for businesses, for good reason. Now more than ever, it’s essential to focus on looking after your workforce and keeping them happy. Rewarding employees when they go above and beyond for your company is the best way to impact on employee engagement and keep people motivated. You want to show those who do well that they are seen, heard, and appreciated. You also want to show everyone in the business that they’ll be rewarded for hard work. Here are some great ways to do this in 2022: To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now 1. Personalize The Gift Personalization is a big deal in the 2020s. We expect it from everywhere, including the display ads we’re served up on Facebook and any other website we visit. If you want to show an employee that you appreciate their great work, then get them something personal. A leather diary with their name embossed on it, gift cards for their favorite store, customizedcanvas printscelebrating their milestones, or a laptop bag that suits their style are just a few ideas. 2. Create A Dedicated Day For Employee Appreciation It’s important to prioritize employee appreciation, and scheduling a special day into your calendar is a good way to ensure that you do so. It’s also fun for employees because they know that this day will include rewards, announcements, and treats for them. It gives everyone a day to look forward to that’s all about them. If you host a day in the office, just be sure to enlist the help of a cleaning service so that your employees don't end up having to work in other ways. 3. Don’t Forget Their Anniversaries As with any relationship that you want to last, remembering the anniversaries of the big events is a big deal. Start with the employees’ birthdays and the days they started working for the company. You can also go the extra mile and celebrate the other big milestones in their lives—their wedding anniversaries, kids’ birthdays or even their pets’ birthdays. You can celebrate by sending them an email, a handwritten card signed by everyone, or in person, during a team meeting. 4. Invest In Interesting Company Swag Company swag is a great way to show off your brand and can make a lovely gift for employees too. However, this is only true if the merchandise is good quality and something that people want to wear or use in public. If you’re going to design acustom tee, sweater, tote or cap with your branding on it, get a design that people in the business will like. Make the company swag something that your employees will be excited about receiving as a reward. Take 5. Take Professional Photos Great, professional pictures are so important in the digital age, especially if you want to show off your team members on your company website or social media. Instead of asking the employees that you want to reward to provide a photograph, take the pressure off and organize a photoshoot. This isn’t something that most people will do on their own and it's often loads of fun when done in a work environment too. 6. Institute Lunches With Company Leaders This works really well for employees who are hoping to climb the corporate ladder. As motivation to do well, you can offer them individual sit-downs with leaders in the company as a way to mentor them. Every week or month, they can learn valuable insights into how to keep going on their career trajectory, and the company leaders can get to know those who are excelling in the business. It could be a serious win-win for everyone involved. 7. Get Active With Outings Team building so often elicits a groan from employees. It won’t if you plan active outings that people really want to go on. When you do this, team-building outings become excellent employee incentives for good performance. Getting physically active is important for improving the mental and physical wellbeing of staff who sit in front of computers at work all day. When choosing the level of the activities, make sure you think about everyone going and what their capabilities are. 8. Think About Introverts And Extroverts On the topic of thinking about everyone in your office, you should consider personality types when focusing on rewards for great work. Introverts and extroverts behave very differently and often like to get different presents or rewards. Introverts might prefer a quiet space to get work done or may want to work from home. In contrast, an extrovert will thrive in a busy office with a shared workspace. Think about how you can provide this with the rewards you offer to motivate your employees. To learn more about Perform by LIKE.TG, download one pager now Download now 9. Support The Causes Employees Care About Rewarding employees doesn’t have to be about giving them something. Showing you care about what they care about can have a major impact on how employees feel in the workplace. Consider making a donation to their chosen charity on their behalf, or organize a day out to the charity to offer help alongside your employee. You can include these details in your company newsletter to highlight your commitment to the causes they care about. 10. Have Events In Their Honor When an employee really goes to the limit with their work, only something truly special will show just how much you appreciate them. You can host an event in honor of the employee or team that did more than was expected. Again, remember to personalize the event—a family picnic appeals to some more than happy hour at a bar. Just make sure that the event suits the person or people you’re honoring and is suitable for everyone to attend. 11. Give Them The Power To Make Decisions Empowering an employee with more responsibility is a great reward. This doesn’t mean giving them a promotion, it just means that you recognize your employee's contribution and give them a bit more control and authority in their work lives. You’re showing that you now trust the employee to run with projects and to help contribute to the growth and development of the company. This will make them feel good and like they’re part of the solution; not simply a drone or a cog in the machine. It’s all about encouraging the natural leaders within your business to shine and take their places at the top. “I can’t say this enough: Without LIKE.TG, we could not have communicated important project information or demonstrated that we could take on an increased workload. We now provide real-time workforce statistics and productivity reports that have helped us win more projects.” Shirley Garcia Auditing and Operations Administrator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC Learn More 12. Provide Options For Continuous Education Opportunities to learn new tech skills or having the time for additional training is not always easy to come by. When you offer a course as a reward, employees will know that you care about their abilities. You’re also providing them with the space they need to do the course and take on what they’re learning, rather than them having to ‌fit it in around their work. Final Thoughts Rewarding employees who go the extra mile is a great retention strategy. Plus, it helps to build a happy and productive workforce and an excellent company culture. Use these 12 tips to reward your employees and you’ll ensure that they feel recognized and respected. About Author: Albert Smith is digital marketing manager at Hidden Brains, a leading mobile web application development company specializing in mobile web applications. He provides innovative ways to help tech companies, startups and large enterprises build their brand.
10 Ways to Improve Employee Engagement Using Email Marketing
10 Ways to Improve Employee Engagement Using Email Marketing
For any business to be successful, it is essential to ensure that the employees are giving their best. A company does not depend on the efforts put in by one person; it is the contribution of a team. It is, however, the duty of the company to make sure that their employees are getting the proper motivation to give their best efforts towards the goals and values of the company. It is essential to create conditions where employees offer more of their capability and potential. Employee management can be described as the approach that increases the chance of the success of a business through the surge in individual and organizational growth by performance and knowledge management. What we will discuss here are the ways to improve employee engagement through email marketing. 1. CRM Implementation CRM or customer relationships management systems are a great help in sales management. So, What is CRM? CRMs are highly effective tools that decrease the workload that falls upon the managers. Flexible and easy-to-use CRMs automate the parts of their tasks and can leverage data. CRMs are highly effective tools that decrease the workload that falls upon the managers. Flexible and easy-to-use CRMs automate the parts of their tasks and can leverage data. Some CRM tools also improve efficiency and make the work faster. This has proven to be very helpful for the managers while training the new employees. Some of them also have a performance management module where the employees can see the comparison of their performance with the goals set for them. It can be a great motivation for them to tread towards their goals. 2. Understanding the Lead Scoring Methodology This method is used by both the sales and in b2b marketing teams to arrange the leads to regulate the sales readiness based on their point values. The scoring is done based on how much interest they have shown in your business, how acceptable they are in connection with your business, and their position in the buying cycle. Usually, social media agencies and marketing experts you will pair with have a good grasp of its utilization. It is much more than picking hot leads without regard to the database. The sales input is essential when you assign point values in this method, and thus, it cannot be defined as only a marketing process. Know all about lead scoring before choosing which lead scoring system would suit you the best. 3. Introducing Email Autoresponders There is nothing too complicated about the functions of an email autoresponder. It simply automates the tedious but vital elements of email marketing and saves up a lot of time and effort for the marketer. What is complicated is selecting one from the list of email autoresponders that are available in the market. The primary benefit of this is that it helps in fine-tuning the campaign. Different autoresponders have different prices, degrees of variability as well as features. While some tools may cost less, they might be devoid of your desired functionality. Therefore, you must compare all the email autoresponders before choosing one that works best. Employees can also use mail merge with attachments. When employees send emails containing important information, updates, or requests, or when they perform amail merge with attachment, email notifications can indicate when recipients have read those emails. This can help employees receive timely acknowledgment and feedback, fostering a sense of recognition for their efforts. 4. Email Personalization As much as cold email marketing and email personalization help impress your customers, they are also highly effective in maintaining employee engagement. Internal email communication plays a significant role in any company, especially with the shift to remote work culture. You can put up collages of various employee videos and images using a background remover or create videos and share videos privately with your employees for better employee engagement. The internal personalized emails may contain anything, be it newsletters or messages from team leaders. Internal personalized emails build a crucial bond between the employee, employer, and organization. Personalized emails are more likely to catch the attention of the employee. This makes them feel important and is a significant motivating factor for their hard work. Make sure your email domain name is secured with DMARC. 5. Tools for Time Management To keep the level of involvement up, the employees need to work to save them a lot of time. It boosts productivity and the focus of the employee, which allows them to serve their organization better. Any app or software that allows the employees to make a plan, stay organized, and keep track of how much time they are spending on each task can work as a time management app. Therefore, there are numerous time management apps for you to choose from. Different apps come at different prices and bring additional features to you. Therefore it is essential that you make a list of the best time management apps and then select one from the list. For example, if your employee needs to track the number of hours it takes him to create Google slides, he can easily measure it and then delegate it keeping the time it took for him in mind. 6. Defined Objectives and Plans Marketing is a very time-consuming and demanding department for both large as well as small businesses. Going at it without proper planning can be nothing more than a waste of time. Therefore, for the best employee engagement and results, it is essential to define your marketing objectives before making the marketing plans properly. Certain things must be covered in your marketing objectives to ensure the success of your marketing efforts. It will also give your employees more definite objectives and help them achieve the goals. 7. Utilizing the Generative Design Process for the Design team This design exploration process uses AI to generate a wide range of ideas and solutions for any complex problem. With the power of AI, the Generative Design Process builds sophisticated and high-performance design iterations, optimizing performance and reducing component weight, among other issues. It is a beneficial process for a designer, which saves time and energy. The designer has to determine the parameters and choose the best solutions. 8. Automation It goes without saying that throughout the workday, there is often more than one employee that has to do repetitive, tedious tasks like chatting with customers regarding the same queries instead of doing something productive. Automation helps to power streamline tasks, decreases the chances of human error, and saves the employees a significant amount of time.It also plays a huge role in employee satisfaction and ensures your business’ security throughaccess control modelsthat automatically restrict access to sensitive data based on time schedule and user permission levels. Marketing automation also plays a huge role in employee satisfaction. One of the most well-known automation apps is Zapier. However, if it is not the best choice for you, there are also many Zapier alternatives that you can work with. 9. Correction Tools Several apps and tools check the content of emails for both grammatical mistakes and triggers that end up sending the emails to the spam folders of the customers. These kinds of tools save a lot of time for the employees to spend doing other productive activities. 10. Feedback: Last but not least, feedback is an essential part of keeping the employees engaged and employee retention, it also is similar in the case of customer retention. It makes them feel heard and seen and will also bring to you the problems they face. There are a number of feedback tools available to collect feedback from users and employees. Apart from all the tools that work in favor of increasing employee engagement, it must be noted that employee appreciation can also greatly inspire the employees to engage in productive work efficiently by contributing to the company's success. Conclusion Many companies choose to use social media posts to improve employee development too. However, it is not the only method. Email marketing methods have also proven to be quite effective in enhancing employee engagements and are worth trying once. The best part is that email marketing is hassle-free and easy in today’s time as there are a lot of tools that can help you to automate and schedule your tasks. Thus, it is not an added responsibility in your schedule. However, not all strategies will work for your company. So, it is important to try and test all the strategies at least once to understand the right fit for your brand. Such as using an attractive, well-designed invoice template pdf that instills trust and credibility in your personal brand and increases engagement. An NPS software can help uncover hidden factors influencing employee engagement. In addition to saving money on performance evaluations, these tools help to foster an open, value-oriented feedback culture in the workplace. At the same time, always track and measure the benefits of your email marketing strategies. Only then you will know if they are increasing your employee’s productivity and efficiency. About Author: Piyush Shah is the Head of SEO at Dukaan. He's committed to helping entrepreneurs start and grow their online stores with the power of SEO.
13 Great Employee Onboarding Examples
13 Great Employee Onboarding Examples
Hiring new employees can be stressful on both sides. That’s why companies put time and effort into their onboarding process. It’s important to have a good onboarding process, not only for employee turnover but for employee satisfaction in the long run. Tips for Great Employee Onboarding 1. Share information that will impact New Starters in their First Week When you’ve finally chosen the person to fulfill the position and they’ve agreed, it’s important to communicate what your expectations will be for the first week. The first week at work can be stressful, learning new ways of doing things, trying to find the quietest bathroom, and finding the best place to order lunch from are all issues they’d have to deal with. Adding a few curveballs to the mix, especially when the rest of the office knew about it, won’t make them feel any better. 2. Make their first day comfortable There’s nothing worse than showing up for your first day of work, and no one knows about your arrival, who you are, or where you’re supposed to go. Make sure co-workers are expecting a new employee, and prepare their workspace for them. Don’t worry about dressing it up, just give them their space and whatever provisions they’d need to get started. If possible, you could even call a quick meeting to welcome the new employee and introduce them to the people they’d be working closest with. 3. Assign newcomers a work partner Starting a new job can already be a stressful time, there’s no need to add more stress to new employees by leaving them by themself in this new environment. Instead, ask current employees if anyone would be interested in assisting the new employee for the first few weeks. The current employees will understand the key roles of the business and what the expectations of the new employee would be. Having someone to watch over them, or help them when they have any questions within the workplace that don’t need upper management to solve is a great way to lessen the stress of starting a new job. 4. Plan probation management Plan the probation period for any new employees. A great way to plan their probation is by setting some goals that you’d like them to achieve. Don’t make them anything serious, instead make them fun, and sociable, but still related to work somehow. You could ask them to talk to a new co-worker each day for a week. Simple tasks that will boost their morale, as well as help them bond with co-workers. You should however plan what their role in your company is after the probation period and look at whether they work well within the group and with their co-workers. Their role within the company should be discussed with them during the probation period. That’s the reason probation periods exist. Sometimes a certain person just does not mix well with the office culture or work ethic. Companies are always on the lookout for recruits, especially those with skills and experience that relate to the position that needs filling. Businesses have even turned to social media to recruit new employees like Facebook and LinkedIn. If your company does use LinkedIn, here are LinkedIn tools that will help you get the best results from your next recruitment campaign on LinkedIn. There are plenty of companies that use these tips and more for their onboarding process. 13 Great Employee Onboarding Examples 1. Bazaarvoice Bazaarvoice is a digital company that offers software to companies that would like to display user-generated content on their websites. Bazaarvoice’s onboarding process is quite simple but very effective. All employees must attend on-site onboarding classes before starting work at the company. These classes will include the inner workings of whichever role the employee will take, as well as company structure, rules, and culture. The classes aren’t split between different levels of employees, which creates a great learning environment that is free from any prejudice. They’ve even adopted a fun game called onboarding scavenger hunt. 2. Netflix Netflix has amassed a massive user base since its humble beginnings in 1997. How you might ask? Netflix has a solid reputation for treating its employees well. They put a lot of time and effort into finding positive ways to boost employee productivity, building trust with their employees, and an overall focus on growing the company. Netflix has an excellent onboarding process that starts from day one. All new employees are greeted with a desk and laptop ready at their disposal before they even get to work. All necessities are accounted for. Call it a starting gift. Offering an employee everything they need and a space to work on day one should be an important thing more companies strive to do. Not only will employees feel important from day one, but they will be more productive from day one. 3. PepsiCo PepsiCo, the famous beverage company, is well known for trying to bring the fun factor when it comes to employee training. PepsiCo has integrated a cloud-based system that provides new employees with all kinds of educational videos, webinars, and instructional posts about things at work. Includes are quizzes and other supporting material that make finding answers to questions at work a bit more fun and easier. This software was designed by a company called Appical, which specializes in HR technology and is based in Amsterdam. PepsiCo also believes in the buddy system. This is when a company teams up new employees with old employees so that they can help them around the company until they get the hang of things. 4. Grubhub The food delivery app GrubHub has been going strong for a long time. It’s no surprise that they are so successful. Grubhub has an excellent introductory video that answers all questions any potential employees might have. It’s not long, has all the information needed, and keeps your attention. Their onboarding process involves an introductory video for new hires and potential applicants. With more businesses going fully online, we will certainly be seeing more introductory videos like this for employees soon. 5. Vodafone A telecom giant that employs people worldwide surely understands the importance of a great onboarding experience. While other companies have complex frameworks and documentation, Vodafone created its employee onboarding application. Vodafone knows what they want from their onboarding process and designed it themselves from the ground up. Vodafone has created an app, that guides their new employees through the onboarding process. In the app, new applications fill in the required information, before they are greeted with all the important information regarding working at Vodafone. Vodafone is also proud of its employee ambassador projects. Employee ambassador projects are when a company encourages employees to promote their brand or product. Vodafone UK launched their Go Social project for employees who would like to share Vodafone-related content on social media. Employees can even submit their content for approval. There are plenty of other ways you can use ambassador programs for your onboarding programs and general business. 6. Verisys When the Covid pandemic hit, many companies found themselves in a difficult position. They would not be able to close the doors but needed to find ways to keep the workforce productive and communicating. Remote working would be the solution for most businesses. Working remotely presented plenty of problems since many employees might not have the correct equipment or know how to use remote work software. Verisys created video tutorials for their workforce to help them set up their computers and workspace correctly for remote work. Verisys also made sure that any equipment needed was delivered to employees’ homes. They even sent out a welcome package to any new employees. 7.Google Google is a massive company with over 130,000 people working for them across the world. Running a company this big takes a lot of managerial prowess. Google’s workaround to introducing new employees into their massive work family is quite simple. They keep up to date with their new employees by engaging with them. Google will remind employees of their goals and the steps they need to take to get to them. Obviously, they won’t want you going from zero to a hundred immediately, but little constant, funny reminders of your goals are a great way to stay engaged with your employees, as well as boost their productivity. These reminders are split between gentle, timely, relevant, and easy to execute. Google is also a fan of using employee referrals when it comes to finding recruits. They would constantly keep in touch with employees about new positions and whether they know any people that might fit the role. 8. Apple Apple is no stranger to finding interesting approaches regarding its onboarding process. New employees are gifted a welcome package and a “class of” shirt, which acts as a reminder of when you started working at the company. What makes their approach more interesting is what’s included in the welcome gift. All Apple employees are given a brand-new MacBook, which sounds like a dream come true! But, there’s a catch. The MacBooks gifted have not been set up at all. New employees will have to ask other staff members for help, as well as their skill set to get everything they need working on their brand-new MacBook. It’s a great way to motivate new employees to ask for help, as well as a challenge with a clear end goal that is achievable in a short period. 9. Quora Quora is a big believer in the “buddy system.” The QA website assigns a current employee to mentor a new employee for a set period. Mentors are usually the best of the best in their field. New employees will then shadow their mentors, as well as be able to seek help whenever they have questions. It might lower the productivity of one of your professionals since they will have to be mentoring a new employee, but getting a new employee up to speed faster using a mentor is better than a new employee taking over a month just to settle in. 10. Monday.com Workflow management software company Monday.com believes in innovation and it shows, not only in their excellent software but also in their onboarding practices. Monday.com uses a program named CRM for HR professionals. Digging a little deeper into this program, you’ll find an excellent online platform that has been developed with new employees in mind. The HR department can use the software to customize an onboarding template that fulfills all the needs and questions any new employee might have with engaging activities, checklists, and task boards. 11. Buffer Buffer is a social media tool used by companies to post any of their business analytics like profits, overheads, and even the salaries of their employees. The coolest thing about Buffer though is the fact that it has been working remotely since its inception. New employees work under a 45-day contract first, before being fully employed by the company. During this “boot camp” stage, employees’ performances are measured, before they are hired. Buffer did get rid of this system, due to many employees feeling unmotivated or a lack of involvement. Like many other companies, Buffer now offers a guide to new employees through a set of introductory emails. 12. Zapier Zapier has over 350 employees working across the world. Their fully remote operation could be problematic, but Zapier has systems in place to make things work. Mainly engagement. Working remotely can be stressful since it can be difficult to get in touch with other employees immediately if you need help. Zapier has a full week of initiation for new employees. During this time, employees will be provided all the tools and software needed to be successful, as well as learn the main roles of their positions and how they fit within the company. 13. Jooble For the past year, Jooble has been making use of a hybrid model for its workplace. To make accommodations for this new form, Jooble had to change their onboarding process to not only work offline but online as well. Jooble believes that the best onboarding systems consist of creating a safe environment for new employees, where errors aren’t looked down upon, and they can learn stress-free. They also assign new employees a buddy for guidance. They also strongly believe in respecting each other and creating an atmosphere in the workplace where no one thinks better or higher of themselves. For online employees, the onboarding process looks a little different. Employees are sent a welcome letter before their first day, with tasks that they will be expected to do during their first work day. Jooble also believes in employee feedback. New employees will be asked for feedback on the first day, the end of their first month, and after the trial period. Get recruiting today A company's onboarding process determines whether they keep quality employees with experience, or suffer a string of miserable employees who leave before a year. Hopefully, these tips and examples will set your company on the right track when it comes to onboarding processes. Try WorkmatesInteractive Demo Click through it yourself withinteractive demo. Try It Now About the Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk
A Step-By-Step Guide to Onboarding Large Outsourced Teams
A Step-By-Step Guide to Onboarding Large Outsourced Teams
The business practice of outsourcing has been around for quite some time. Generally speaking, outsourcing involves subcontracting a job to a third party. But nowadays, the concept of looking for an outsourced partner may extend to a variety of applications. Outsourcing enables organizations to delegate a particular function — such as the recruitment process, customer service, or digital marketing — to another firm to maximize the former’s productivity and minimize time consumption. Many businesses outsource various aspects of their operations to freelancers, contractors, or specialist groups. Technological innovations have enabled many organizations, businesses, institutions, and media outlets to outsource talent from different countries and backgrounds. Outsourcing is an excellent strategy that employs millions of people around the world while also enabling businesses to save funds and continue making profits. Essentials of Onboarding an Outsourced Team Part of any outsourcing journey is the challenge of onboarding an offshore team. Yet this step is vital to making outsourcing projects successful. Whether your organization is embarking on outsourcing for the first time or has successfully done it in the past, it's always a best practice to revisit the onboarding processes to gain a comprehensive understanding of what to expect and how to prepare for it. The following is an overview of what the onboarding process requires. Preparation of training materials or programs In-house and outsourced employees alike, especially new ones, should have access to all relevant tools or resources to help them perform their job roles. You must have robust procedures or systems in place for employees to deliver quality outputs. These mechanisms will ultimately enable your offshore staff to succeed despite their remote location. When conducting training programs, be sure to cover all the fundamental topics about their responsibilities in the team. Warm welcome and company introduction Regardless if you’re hiring 2 or 20 outsourced staff, you want them to positively represent your company. You can achieve this by properly welcoming them on the get-go and genuinely making them feel that they’re a part of your company. By encouraging your outsourced staff to build rapport with their managers and colleagues, your business may profit from improved teamwork and quality output. Strategic orientation and oversight Clarify how the work ofyour outsourcedteam will be managed remotely. Have regular meetings for all projects in progress as part of project management. Every week, keep track of deadlines and deliverables, as well as feedback and guidance. Remember that outsourcing isn't a one-size-fits-allsolution, so you must orient and superviseyour staff in a manner that suits and bolsters your business. Realistic and measurable targets Discuss your key performance indicators (KPIs) with the outsourced team. Your set of KPIs serves as an objective method of assessing the performance of your outsourcing partner. Equally important is planning how to attain these targets. An outsourced team may not perform as well right away, but proper guidance could help familiarize them with your processes and, therefore, make it easier for them to achieve your business goals. Regular feedback Assign someone from your in-house team to regularly provide feedback and review for your outsourced employees. Keep this practice until you’re convinced that the latter fully understand your standards and procedures. It’s also an effective way to determine whether the outsourced team is the correct fit for your business or if you need to find someone else early on. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Best Practices for Onboarding Large Outsourced Teams Even if your company already has an onboarding program in place, there are a few more arrangements toconsider, especially if you'reworking with a larger remote team of a different culture. Here are widely practiced strategies to efficiently onboard larger outsourced teams: Get your existing team on board, too Ensure that your current workforce is on board and understands the processes before you start training and onboarding your new outsourced employees. They most probably have a lot of questions regarding the changes that are taking place. For instance, they may be concerned about what bringing in more outsourced workers would imply for their job security. Organizing training sessions with both your in-house and remote teams is an excellent approach to set things straight and get everyone on board. Build good working relationships The majority of workplace onboarding meetings typically begin with an “Introduce yourself” engagement. They're usually quick, but that's fine because new employees will have moreopportunities to form relationships in the days and weeks ahead. However, such is not the case for remote workers. You'll need to be a little more proactive in encouraging conversations and getting to know your outsourced team to make new employees feel welcome and create the kind of relationship that leads to a positive, productive type of workplace culture. Identifythe ideal means of communication Communication is non-negotiable for any business organization, so make sure your outsourced team has access to the communication channels you use. These channels should easily facilitate work interactions among team members. Video conferencing is one of the primary modes of business communication, while other channels like email and direct messaging platforms can be utilized for employee check-ins and project follow-ups. Set clear expectations for your outsourced team and educate them on their roles Determine and communicate the contributions you expect from your outsourced team. Here, being transparent is necessary. Overlooking this important factor can result in underperformance, which can eventually lead to lower productivity. Your organization should set clear work descriptions for every employee. Ideally, you shouldencourage your outsourced staff to ask questions at every stage of the onboarding process. Get in touch with your outsourcing provider for sound advice You may be building up an offshore team for the first time, but your outsourcing provider has done thisso many times before and knows what works and what doesn't. A reputable provider that’s well-informed about outsourcing trends will be more than willing to share their knowledge and experience to help your business grow. A credible outsourcing company can help you set up your team and hire customer success managers who are industry leaders. They can help you with KPIs, metrics, training initiatives, team structuring, and more. Preparing Your In-house Team to Work with an Outsourced Team Likewise, theremay be a transition process for introducing outsourced personnel to your in-house employees, whether it’s the first time working with outsourced teams or they're alreadyused to collaborating withoffshore workers. During the initial briefings, you must set clear standards and goals for both in-house and outsourced employees. Some of the crucial topics to cover should include task delegation, project ownership, and chain of command. You should also explain your main reasons for outsourcing and provide details on how outsourcing suits your long-term strategies. Consider the following steps in preparing your in-house team to work with outsourced employees. Disclose the reasons Your decision to outsource has to be tied to short and long-term growth objectives for the company. Before incorporating an outsourced team, you must inform your current team about what those motivations are and how outsourcing can benefit the organization as a whole. Strategic use of resources, productivity boost, and cost reduction are some of the advantages usually associated with outsourcing. For example, you could tap the services of outsourcing professionals instead of hiring salaried employees. You could then use the savings to replace outdated equipment with the latest iterations that will make work easier and faster for in-house employees. Outsourcing can thus free up your in-house staff and let them focus on their core responsibilities while delegating non-core tasks to the outsourced team. Draw the line on task ownership and responsibilities When it comes to onboarding outsourced personnel, most companies fall short in the work assignment and project ownership aspects. Your new outsourced team is hired to take on very particular tasks and responsibilities. However, it’s possible someone else from your in-house team may already be handling such tasks—potentially leading to confusion and mismanagement. For example, if you decide to hire a software outsourcing company for a project, make sure everyone is aligned on their role and responsibilities within the scope of the project. To avoid any gray areas and ensure that the outsourced workforce will immediately bring value to your business, you should define what the project ownership shifts will look like to your existing team. Once you’ve made this clear, then your outsourced talents can step up with the tasks or projects assigned to them. Maintain open communication lines Once you’ve decided to outsource, establish an open line of communication policy between your internal and external staff. Let your in-house team stay up to date with your plans for future outsourcing arrangements, if any. It also helps to encourage every employee in your organization to express any issues or concerns. To learn more about giving access to vital HR and work information — even when they're not in the office. Download our ebook now. Download now Outsourcing Takes Some Getting Used To In a way, incorporating an outsourced team into your organization is comparable to implementing new systems or expansion solutions when you first opened a business. As such, expect your employees to feel more at ease with their outsourced counterparts the more they interact with them. Everyone, including the outsourced team for onboarding, requires adequate time and patience to adjust to new systems and processes, but remind them it's all in the interest of business growth. About Author: Trevor Michael is a Customer Contact Industry Specialist of Select VoiceCom, an inbound call center with telemarketing and IT support services. He has operated successfully within this niche industry for over ten years across Australia, New Zealand, and Southeast Asia. He enjoys writing, golf, and going to social events.
10 Best Practices To Improve Employee Engagement
10 Best Practices To Improve Employee Engagement
What makes a workplace a place of work? Is it the location, the office building, the equipment, or the amenities? No, it’s the people that determine both the quality of the workplace and the future of the organization. In a 2017 study by Gallup, it was found that only 15% of the world’s one billion workers are engaged at work. It’s a downward spiral that originates with our lack of understanding of human capital management, or more specifically, employee engagement. The more engaged employees, the better it is for the organization. With effective employee engagement ideas, employees are motivated to give their best, resulting in higher profitability, better customer retention, better talent acquisition and retention, lower employee turnover, and a safer work environment. But remember: An effective employee engagement strategy is not a one-day affair. Only an ongoing process will obtain incredible results. No credit card needed Less than 5 min to set up What is Employee Engagement? Employee engagement sounds simple but goes deep. A good employee engagement strategy improves the likelihood that the relationship between the employee and the organization will be positive in nature. Engaged employees: Are self-motivated Have a clear understanding of their roles Recognize the significance of their contribution Focus on future training and development Feel that they belong to a community—that is, the organization The Benefits of an Engaged Workforce Effective employee engagement results in more motivation and better job satisfaction, and thus, a lower cost-to-value ratio for your human personnel expenditure. It goes like this: While every employee adds to the bottom line, engaged employees add that much more. This idea, also known as the service-profit chain, was introduced by Harvard researchers in the 1990s that traces business profitability and customer loyalty right back to engaged, motivated employees. Top corporate leaders know that engaged employees can help raise productivity, increase profits, enhance customer experience, foster brand loyalty, and facilitate growth. The Best Employee Engagement Strategies Below, you’ll find an outline of the steps you can take in order to ensure that the employees achieve a positive emotional connection with the organization and the work they’re assigned to do. In essence, there are three main parts: Physical: The level of complexity of work corresponds to the employees’ skill set. Emotional: Employees understand the job’s significance and put their heart into it. Mental: Employees become engrossed with their work. 1. Hire With Engagement in Mind The decisions you make during the hiring process can lead to different results in the engagement of an individual employee as well as workforce engagement across the organization. Every new hire you make has the possibility to impact how employees interact with each other, either strengthening the values of your organization or detracting from the work culture. A successful hire occurs when a new employee aligns with the organization in many different aspects, including job details as well as the company’s overall culture. Salary: Your new employee’s salary expectations should match what the company can unfailingly offer. Values: Your new hire should respect how the organization operates to attain its goals. Competency: The new hire should have the skills to meet the responsibilities of the position. Culture: The new hires should possess personal and emotional skills to be on the same page with their new colleagues and management. This doesn’t just impact current employees; new hires should be adequately prepared for their new positions, too. According to a Jobvite survey, 43% of new hires leave their jobs in the first 90 days as they felt that the role described during the process of hiring wasn’t what they experienced when they began to work. Your newest employees will evaluate their experience more carefully during the initial few weeks with your business. If you are able to provide what you promised during the hiring process, it will deepen that initial good impression and make way for employee engagement. 2. Streamline Onboarding Developing a comprehensive onboarding program can be a powerful way to improve employee engagement and support the success of new hires. A good onboarding program should: Introduce new hires to the company's mission, values, and culture: Help new hires understand the company's purpose and how they fit into the organization. Orient new hires to the organization: Provide an overview of the company's structure, processes, and systems. Connect new hires with resources and support: Ensure that new hires have access to the resources and support they need to be successful, such as training materials, a mentor, or a go-to person for questions. Provide opportunities for socialization: Help new hires get to know their coworkers and build relationships within the organization. Set clear expectations: Communicate expectations around performance, attendance, and other aspects of the job. Assess progress and provide feedback: Regularly check in with new hires to assess their progress and provide feedback to help them succeed. Your new hires are only learning to navigate the complexity and will need assistance in specific areas. Thus, your first step should be to understand their viewpoint and work towards offering an onboarding experience that will keep them engaged. According to data from ServiceNow, organizations that offer inadequate onboarding programs have twice the chance of facing employee turnover. The first impression is crucial and will have a significant impact on new employees’ expectations. 3. Clarify the Company's Mission By making the mission a central part of the corporate culture, employees are more likely to feel aligned with the company's goals and motivated to contribute to its success. When employees know the overarching goals and values of the organization, they can see how their individual roles contribute to larger objectives. To effectively communicate the company mission, management should integrate it into all aspects of the workplace, from onboarding sessions and training programs to regular team meetings and company communications. Leaders should consistently emphasize and relate back to the mission in daily interactions and decision-making processes, helping employees connect their tasks to the company's broader goals. Additionally, creating opportunities for employees to engage directly with mission-related projects or community initiatives can reinforce their commitment and understanding of the company's purpose. 4. Set SMART Goals and an Action Plan Without any goals, an organization doesn’t have a direction to follow. What does it want to achieve? What does it need to improve? What is the role of the strategy? All these questions need to be answered first. Moreover, the goals that you set need to be specific, measurable, achievable, realistic, and timely—that is, S.M.A.R.T. With tangible outcomes in mind, managers will be able to properly execute the strategy and figure out whether it is following the expected results or not Once the particular goals are in place, prepare an action plan on how to attain them. At this stage, the allocation of resources and definition of key performance indicators (KPIs) are taken care of to facilitate the measurement of progress. The effectiveness of the action plan is the responsibility of the direct supervisors. Employee engagement rates soar when they distribute the results and propose future endeavors. One of the ways to ensure this is to let your employees know how significant their contribution is. There are different ways on how to do staff recognition. Tell them how it is helping in achieving the organization’s business objectives. Simply speaking, organizations need to start making their employees feel that they matter. 5. Be People-Centric Employees are not robots; they are human. Organizations that tend to see employees as a commodity, but your employees are not another factor of production. They are prospective champions of your organization’s values and principles. Companies can become more people-centric by prioritizing employee well-being and development at the core of their business strategies. Actively listen to employee needs and feedback, providing comprehensive support systems like mental health resources, career development opportunities, and flexible working conditions. 6. Create an Office Environment Conducive to Work Giving employees a space that enhances productivity and satisfaction involves ensuring that all employees have the necessary tools, information, and training to perform their jobs effectively. First, the physical workspace should be designed to promote focus and efficiency. This means organizing workstations to minimize noise and distractions, providing ergonomic furniture, and ensuring that the office is well-lit and temperature-controlled. Adequate technology and resources, such as high-speed internet, modern computers, and effective communication tools, should be readily available to all team members. Second, maintain an open line of communication where employees can easily access the information they need and feel comfortable requesting additional support. This can be facilitated through a well-structured intranet, regular team meetings, and clear documentation of workflows and policies. 7. Offer Remote and Flexible Work Offering flexible work hours can be a powerful way to improve employee engagement and foster a positive work culture. Here are a few benefits of offering flexible hours: Improved work-life balance Increased productivity Greater employee retention Improved morale There are a few different ways you can offer flexible work hours, such as allowing employees to choose their own work schedule within certain parameters, offering flexible start and end times, or allowing employees to work remotely. 8. Promote a Strong Company Culture By prioritizing a positive and inclusive company culture, organizations can create a workplace where employees feel valued and inspired to contribute their best work. A strong company culture is built on clear values that are actively practiced and integrated into every aspect of the organization, from hiring practices to day-to-day operations and decision-making processes. Management should lead by example, embodying the company's values in their actions and communications. Regularly celebrating achievements that align with these values, such as teamwork, innovation, or customer service, can reinforce their importance. Additionally, creating opportunities for employees to connect with one another, such as team-building activities, social events, and collaborative projects, strengthens interpersonal relationships and fosters a supportive community. Lastly, encouraging open communication and feedback through town hall meetings, suggestion boxes, and regular check-ins can help maintain transparency and ensure that the culture evolves in a way that continues to meet the needs of its employees. 9. Establish a Sense of Community An organization is essentially a community; each member fulfills a specific task and serves the community as a whole. To encourage this community spirit among your employees, any engagement activity can help, from organizing a big annual event to simply taking a team out to lunch. Notwithstanding the hierarchy of the organization, it’s better to maintain a certain level of equality and unbiasedness where everyone feels they are important to the community. This philosophy is typical in the new-age technology startups where they adopt a more casual, no-walls organizational policy. Though sustaining this new business approach might be tricky, it can lead to highly engaged staff. 10. Recognize Employee Contributions Two out of three employees feel they do not get enough recognition for their work, according to Office Team data reported by Forbes. As a result, most employees will not deliver their maximum potential and may engage in unwanted behavior. And highly-trained and qualified talent will always be looking for better job offers. For this reason, it’s wise to create a recognition-rich environment where good work is rewarded with perks and incentives. At the very least, a few good words and a certificate of appreciation can go a long way in letting others feel valued for their work. 11. Invest in Career Development For many, just coming to the office, doing the work assigned, and taking the paycheck back home isn’t enough. They need to know there are sufficient growth prospects for the role they are fulfilling. If your employees feel that you don’t care about their professional development, they may begin to look for work elsewhere. Whether it’s by running a proprietary training program or sponsoring higher education for your employees, you are not only investing in the future of your company but also creating a sense of loyalty among your employees. Remember, every employee loves a company that supports them in their professional career and adds value to their personal lives. Want to retain top-notch talent in your organization? Ensure their professional growth and you will reap the benefits. Providing opportunities for employee development can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Offer training and development programs: Workshops, seminars, or online courses help employees learn new skills or advance their careers. Encourage continuous learning: Learning opportunities outside of formal training programs can include attending conferences, participating in webinars, or taking online courses. Set up mentorship programs: Match employees with experienced mentors who can provide guidance and support as they learn and grow. Provide opportunities for career advancement: Offer opportunities for employees to take on new challenges and responsibilities, such as leading a team or taking on a new role within the organization. Promote self-directed learning: Encourage employees to take ownership of their own development by providing them with resources and support to pursue their own learning goals. 12. Hire Quality People Managers Your secret weapon to spur employee engagement is the managers—they are the middlemen between boardroom members and the employees. In most cases, the employees interact with the top-level executives rarely, if ever, but have daily interactions with their immediate bosses. Whether they are feeling secure, angry, or ignored depends on how you manage employees. Gallup’s chairman, Jim Clifton, once said: “Employees—especially the stars—join a company and then quit their manager. It may not be the manager's fault so much as these managers have not been prepared to coach the new workforce.” While organizations can choose to educate their managers on how to better engage their employees, it’s always better to hire a capable manager first. Check their professional background and try to see if they are suited for the tricky job waiting for them. 13. Introduce Team-Building Activities Team-building activities can be a great way to improve employee engagement and foster a positive work culture. Here are a few ideas for team-building activities that you might consider:Trust-building exercises: Some of the examples include "Human Knot" or the "Trust Fall."Communication challenges: Activities that require team members to communicate effectively can help improve collaboration.Problem-solving activities: Examples might include "Escape the Room" or "Mars Mission."Outdoor activities: Getting team members out of the office can help them bond and have fun together. It can include a team hiking or camping trip, or a group outing to a ropes course or other adventure activity.Creative activities: This can be in the form of painting or art competitions, singing and dancing events, etc.It's important to choose activities that are appropriate for your team and that align with your goals for employee engagement. 14. Provide Incentives for Work Achievement Incentives can be a powerful tool for motivating and engaging employees. Here are a few ideas for incentives that you might consider Monetary rewards: bonuses, pay raises, and other financial incentives Time off: offering additional vacation days or flexible work arrangements Recognition: publicly recognize and praise employees for their hard work or send a hand-written note Professional development opportunities: training programs, mentorship opportunities, or professional certification courses. Special perks: reserved parking spot or a choice of office location Another option: a recognition and employee rewards solution, like Workmates. Our solution is customizable and offers a unique set of advantages, as an ideal recognition solution. Workmates increase employee engagement and boost productivity in the workplace. Workmates Self-Guided Tour We’ll show you how Workmates can engage everyone in your organization, transform your culture, and drive productivity to new heights. Start Now 15. Encourage Collaboration Encouraging collaboration can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Encourage employees from different departments or teams to work together on projects or tasks. This can help break down silos and foster a sense of teamwork. Encourage employees to share ideas and feedback with one another, and create a culture where it's safe to speak up and share perspectives. Host team-building activities or outings that encourage employees to get to know one another and work together in a more relaxed setting. Encourage a culture of collaboration and teamwork by recognizing and rewarding team contributions and successes. Utilize tools like project management software, virtual meeting platforms, and online collaboration spaces to make it easier for employees to work together and share ideas. 16. Facilitate Two-Way Communication Top business leaders generally believe in the open door policy and do not use “top-secret” information to their advantage. If organizations act secretive and only divulge information on a “need-to-know” basis, it will likely cause lower engagement rates among their employees. Transparency begets trust when employees understand how corporate decisions affect the workplace. But simply disseminating information isn’t enough. Communication should go two ways—the employees should be encouraged to share their concerns so they don’t feel ignored or unvalued. Here are a few strategies that can help your organization: Create a culture where it's safe for employees to share their ideas, concerns, and feedback. This might involve setting aside dedicated time for open discussions or establishing a suggestion box where employees can anonymously share ideas. Encourage employees to communicate openly and honestly with one another and with management. This might involve creating dedicated channels for communication, such as a team chat platform or a suggestion forum. Be open and transparent with employees about company goals, plans, and challenges. Regularly solicit feedback from employees and actively listen to their ideas and concerns. This might involve hosting team meetings or one-on-one conversations with employees. As a leader, model open and honest communication by being approachable and transparent in your own communication style. 17. Utilize HR Software Implementing HR software can be a powerful way to improve employee engagement and streamline HR processes. Here are a few ways that HR software can support employee engagement: HR software can help automate and streamline HR processes, such as payroll, benefits management, and time and attendance tracking. This can help reduce the administrative burden for HR staff and free up more time for engagement and development efforts. Many HR software platforms offer features such as team chat, task management, and document sharing, which can help facilitate communication and collaboration among employees. HR software can provide employees with access to self-service tools, such as a portal for viewing and updating personal information or requesting time off. This can help empower employees and improve their overall experience with HR. Some HR software platforms offer tools for setting and tracking performance goals, which can help employees stay focused and motivated. Many HR software platforms offer features such as learning management systems, which can help employees access training materials and track their progress. 18. Conduct Employee Surveys Circulate questionnaires and surveys that permit your employees to express their opinions and concerns. The more you ask for their opinions, the more they feel esteemed, entitled, respected, and like they belong to the organization. Conduct the survey in such a way that it will yield the most thoughtful, timely responses. The catch here is to keep the surveys short and conduct frequent employee-pulse surveys. This lets employees think properly and reply at a higher rate. Additionally, it’s a great idea to build a habit of transparency and share the results. Sharing all the data collected from surveys will demonstrate transparency and help you to engage employees. 19. Engage Departing Employees Offer appropriate transparency when offboarding an employee. Each will have their own reasons why they depart. The appropriate details provided by the team members when they depart can aid the rest of the employees in processing the change without making cynical guesswork. Apart from that, recognize your employees’ reasons why they are leaving voluntarily. When you understand and categorize the reasons employees leave, it will help your organization to improve. If any engaged employees are leaving voluntarily, stay connected with them. You can consider curating alumni networks to be in contact with past employees. It will give you access to expanded networking and employment opportunities. Plus, it might make some employees come back to your organization with new skills and experiences when new positions open up. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About the Author This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
The Complete Guide to Creating an Employee Communication Strategy
The Complete Guide to Creating an Employee Communication Strategy
Good communication with employees can be the key between the success or the failure of a business. Unfortunately, employees do not feel like there is a lot of open communication. Only36% of employeesin the United States are engaged in their work with their current companies. Meanwhile, at least 15% of employees are actively disengaged. So, if you are an owner or manager of a company, what can you do about this? Well, the answer is to come up with an effective employee communication strategy. As a manager or an owner, you may find it to be a daunting task to have a strategy that fits every type of employee. You may be asking yourself, how can I do this while setting business goals? What are the best ways to improve employee communication in the workplace? How will those ways improve the company overall? How will that help you achieve business goals? Here are six ways to improve employee communication. 1. Encourage Employee Feedback One of the first things that you can do as a manager or employer is to encourage employees to provide feedback to you. This can be anything from recent policies that were implemented to the general work culture that your company has. Openly encouraging this while keeping anonymity can do a lot of good things for you. You can gain insight into what problems employees may have been too afraid to speak up about before. If you notice a pattern with an issue coming up, you now have the information necessary to acknowledge this problem and address it. Another thing that this can do is let employees know that their voices are being heard when it comes to company decisions. An example can be if employees all complained about a problem such as the lack of proper heating in the office building. Then, after the employees gave this feedback, the company went on to fix the heating in the office. This lets employees know that they can go to upper management about issues and provide open feedback. Then, they can have more trust in management toaddress these problemsand come up with a solution for them. Encouraging employee feedback can be a great stepping stone in general open communication and it is one of the best communication tools. Receiving feedback that is honest can also help improve your business. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officer of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More 2. Recognize Employees Another thing that you can do as an employer is to start to recognize employees openly that do great work for your company. Employees are only human, so they want to know that they are appreciated for the good work done for your business. This can be a game-changer for a business considering that a large percentage of employees really value recognition.About 37% of employeesin this survey said that employee recognition was the most important thing for their quality of work. If you think about it, this makes a lot of sense because it lets an employee work so that people see the good work that they are doing and value it. This not only can improve an employee's morale, but make them more likely to stick around. In that same survey above, it was found that teams scoring in the top 20 for employee engagement experienced 59% fewer turnovers. That means thatemployees feeling recognizedgenerally makes them want to stay a part of the team that they are currently on. This can be a major key to building employee chemistry and coming up with a workflow where everyone is on the same page. An example can be giving out a bonus to the person who has the most sales on a sales team in a month. This can be a big employee reward that has a positive impact on workplace cultures. It can also help peer to peer recognition with people giving others respect for excellent work shown. Sometimes, just making people feel appreciated is all it takes for someone to be more open about their communication with you. So, you should put in an employee recognition program to boost morale. 3. Do Your Research Next, you need to make sure that you properly conduct market research for your business. This can be in any field from marketing to finances to management and more. Having the proper research on anything can increase an understanding between people. That means that they are more likely to have a clear idea of what needs to be done and the target market that they are doing it for. To do this research effectively, leaders also need to guide managers and their subordinate employees in the right direction. Make it as clear as possible what you are looking for. An example could be if another company is interested in merging with yours. Doing the proper research on that company can give you an idea of what they are all about, what they do, how they can help you, and if they are good for you. This research could save you from a contract that leads to your company getting swallowed. Or, you could find out that company's reputation for how they treat employees and previous business owners and decide that is not the way that you want to go. Research offers clear insight on certain topics and it can help you increase employee morale while providing a clear understanding of the objective. It can also help you with market segmentation and focus your product or service on a specific niche in your market. There are plenty of different types of market research that can satisfy your goals here. 4. Know Your Audience Along with the steps above, you have to have an idea of what your target audience for your product or service is going to be. This gives employees a better idea of who they are targeting in potential sales and a better idea of who they need to appeal to. What gender are you going after? What is your target age group? Do you think some races and nationalities will respond to your business better than others? These are things that you need to ask yourself as an owner or manager. Then, once you determine that answer, make it clear to employees what their target audience is going to be. Once you have your target audience down, it makes it much easier to target marketing towards them. There is more general marketing research out there already on what men and women like, what certain age groups like, and even what certain races and nationalities may like compared to others. Do not be afraid to use focus groups to get a better idea on how you can have customized services.Figure out what target audience with the data collected from those focus groups that best suits your business goals and attack from there. 5. Review Current Communication Methods If you are going to improve your communication methods, you are going to need to figure out what is wrong with your current communication methods. This means taking a deep dive into your business operation methods and figuring out how things currently get done. Then, you may notice small things that do not get picked up easily by a data sheet. For example, you may notice that your office sends most of its business memos by email. While it is not a terrible way to communicate, you may realize that there is a better and faster way to do so. What if you had an option where people can read a message at the click of a button compared to going into an email account? This research study revealed thatover 90% of peopleread a text message in the first three minutes. Consider using communication platforms that have notification methods similar to texting. If nine out of ten people are reading your important messages in the first three minutes, that means that people are understanding what needs to be done faster and they can address concerns faster. 6. Establishing Goalposts Finally, as an employee or manager, you need to constantly be setting goals to keep your employees motivated. This also helps keep the business flowing and constantly evolving. To do this successfully, you need to clearly lay out what goals you wish to accomplish for your employees. Then, you need to delegate certain tasks to employees and give them a hard deadline to finish those tasks. For example, you can say that you want to increase revenue by 10% by the end of the next quarter. To do this, you may want to do a marketing campaign to boost brand awareness. This requires clear communication to employees on what tasks they have to do and how that will help the company achieve this goal. So, it can be some employees on graphic design, some employees on a press release, some employees on social media interaction, and more. Then, the goal is to finish these tasks by the original deadline that you set. Doing so not only helps the company meet its expectations but also gives employees a morale boost for finishing a challenging task. Implement Your Employee Communication Strategy These are just six tips that you can use to improve your employee communication strategy. Do not be afraid of setting goals and reviewing your current methods to discover some flaws in your company. Also, give employees a voice by providing an open door for feedback and rewarding them when they accomplish a big task. Do you want to make employee communication even easier? Request a free demoto see how our LIKE.TG can help your business communication grow into the future. About the Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk
Expert Answers to the Most Googled Questions for Remote Job Hirings
Expert Answers to the Most Googled Questions for Remote Job Hirings
Over the past two years, Covid-19 has brought about a significant amount of change that has impacted every aspect of our lives, whether it be physically, mentally, or financially. As a response, several businesses closed, the unemployment rate rose, and many people began working remotely in order to survive. In 2022, we turned back to normality with the unemployment rate decreasing to 3.6%, which hasn't changed much in the last two months. Currently, there are almost six million unfilled positions for unemployed people in the U.S. Despite a decline in the unemployment rate, at least 4.5 million Americans quit their jobs in March 2022 in search of jobs with higher benefits. Could the fact that inflation rates are rising be driving people to look for employment with higher benefits? The current inflation rate in the United States is 8.6%, which is the highest level since December 1981. In one research found that conducted by jobcase,40% of workers say their current wages are not keeping up with inflation. As a result of insufficient pay and the increase of inflation, many are increasingly stretching themselves thin to make ends meet by working multiple jobs are taking on side hustles. There is concern that the U.S. economy may enter a recession as a response to the inflation rates' quick rise. Companies like Tesla, JP Morgan, and Netflix have all announced job losses over the past two weeks as a result. Price stability remains the main factor in companies deciding to let go of their employees. Therefore, more people than ever have been searching for "remote jobs hiring immediately" in 2022, according to Google Trends. If we compare it to the year 2021, the volume of searches has now increased by 262%. At the same time, searches for “work when you want remote jobs” grew by 556%, while searches for “remote positions” increased by 85% and reached an all-time high. To help in terms of employment, Elise Alva, Director of Career Services at the University of the Potomac, has provided some answers to the most googled questions asked, which are listed below: 1. What skills should you include in your resume? (The exact question: what skills to put on resume, Average of searches over the past 12 months: 5K ) The resume is the first thing that comes to mind when you want to apply for a remote job position. This is why you need to start by making it apparent on your Resume that you are looking for remote opportunities. You can include skills that apply to practically all employment jobs, such as marketing, computer, teamwork, and critical thinking skills. Nowadays, everyone searches online regarding potential hirings, so it might be best to include your resume on LinkedIn as it connects you with professionals worldwide and aids in your success. While contact information like the city and address are important in traditional resumes, it might not be necessary to add a physical address when applying for a remote job because you will be working from home. It might be good if you can highlight your desire for remote working in your professional summer, which is the most important part as it sets you apart from the other applicants. Hard and soft skills must be covered, whereas as a team member, you must feel at ease using project management software, texting, and zoom meetings. You can even add some software you may be familiar with, such as Asana, Zoom, Google Hangouts, and Slack. Most companies want to hire someone who will build positive relationships with their colleagues remotely, so try adding some interpersonal skills such as emotional intelligence, communication, reliability, leadership, negotiation, openness to feedback, and empathy. 2. How do you list references in your resume? (The exact question: how to list references on resume Average of searches over the past 12 months: 4.3K ) A reference gives authority to your resume; therefore, it's preferable to provide a list of prior employers' contact information. In that way, companies that are more interested in what you have to offer could wish to contact the people on your reference list to learn more about your work performance, professionalism, and work ethic. First, you need to determine how many references you will include, which depends on your career level. If you are first entering the job market, it is suggested to have three reference lists; however, if you are going for a senior position, you might want to consider having a broader list of references. Asking for references from people you have supervised may raise a red flag for those reviewing your application, so it is advisable to ask your supervisors and coworkers instead. What if you don't have any work experience, you could ask? The best thing to do in such a situation would be to include references from academic advisers, mentors, or even someone you met through volunteer work who has experience in the field you are applying for. Choose a person who can speak to your abilities, skills, and qualifications because the employer will find it more credible if they know your close working relationship with you. Additionally, sending a reference list might not be necessary if the employer does not request one at the start of your application. However, if they decide to hire you, they will undoubtedly request a list of references, so be ready for everything to land you the job you desire. How Much Can Workmates Save You? Higher engagement More features Half the cost Learn More 3. How to write a cover letter? (The exact question: how to write a cover letterAverage of searches over the past 12 months: 79K ) A prospective employer will want to read your cover letter after reviewing your resume because it impacts whether or not they decide to hire you. A cover letter has a good impact, especially for remote job applicants, since it gives a chance to show your personality and passion for the company. It would be best if you create a memorable opening or attention-getter by sharing stories from your professional life while incorporating instances of relevant work you have completed or challenges you have resolved. Even if you don’t have remote work experiences, you can use your cover letter to differentiate yourself from other candidates by highlighting soft skills which are relevant to remote work. When writing a cover letter, the voice and tone are pretty crucial, and you may do this by first researching the company to help determine the tone you want to employ. The key to a good cover letter is honesty. If you suggest that you have a skill that you don't, it will reflect poorly on your application. The conclusion should be like a call to action where you will want to give them a reason to contact you by suggesting that you are open to offering more information and looking forward to talking with them. 4. How to prepare for an interview? (The exact question: how to prepare for an interviewAverage of searches over the past 12 months: 14K ) Holding the interview online is one of the most challenging parts of a remote job search since you want to give them the best impression possible as if you are in person. Thus, being well-prepared is the key to performing well in an interview. First, you need to make sure that your technology is working, such as the internet connection, webcam, microphone, and the platform where you will hold the meeting. Then you can change the background, reduce the background noise, and any distractions like the TV so that the focus is on the interviewer. Write general questions that almost all employers ask, such as "Tell me a little about yourself and why do you want to work here," as the interviewer wants to know why you think you would be a good fit for their remote position. Next, research the organization, objectives, and value proposition as the interviewer will want to know if you have attempted to learn more about the organization, so be ready. After doing your research, it might be best to write down some questions you can ask about the company's offerings, policies, and services. The secret to succeeding in this section is to practice articulating your qualities, abilities, experiences, and education. Another benefit of online interviews is that you don’t need to commute, so it is best if you join earlier, showing the effort you are willing to put into the company from the beginning. 5. What questions should you ask in an interview? (The exact question: what questions to ask in an interviewAverage of searches over the past 12 months: 5.2 ) As you expect the potential employer to ask questions about you, the interviewer expects the same from you. By not asking any questions about the company, you show a lack of interest in knowing more about the company. Below is a list of some potential questions you can ask in your first interview if you're unsure of what to ask: Can you tell me about the working culture of your company? This question demonstrates to the interviewer that you are curious to learn more about the activities and policies of the organization. Which team will I be part of? By asking this question, the interviewer will grasp that you are interested in hearing more about your potential coworkers and show a positive attitude towards teamwork. What duties would I have on a daily basis if I were to work for this company? It demonstrates to the interviewer that you are eager and inquisitive about learning the responsibilities of the job for which you have applied. 6. What should you wear for your interview? (The exact question: what to wear to an interview. Average of searches over the past 12 months: 12K ) You need to leave the best possible impression on the interviewer because it's your first and most important interview. So, just because you are at home does not mean you can attend the meeting in your pajamas because your attire can affect the impression you create on the interviewer. That’s why it is recommended to wear the same interview clothes as you would for a face-to-face interview. This would give you the impression that you were attending an in-person interview, boost your confidence, and have a favorable effect on how well you performed. 7. How to follow up after an interview? (The exact question: how to follow up after an interviewAverage of searches over the past 12 months: 6.5K ) How well the interview went relies on the tone, mimics, and length of the conversation. To avoid coming across as impatient, it can be best to wait if the interviewer states that it will take some time to choose the candidates and that they will let you know if you are accepted or not. However, if you don't hear back after some weeks, it might be advisable to send a follow-up email thanking them for their time and effort and asking how the situation is going and what the next steps are. 8. How to get a remote job? (The exact question: how to get a remote jobAverage of searches over the past 12 months: 1K ) One of the many benefits that remote jobs offer is that you are not limited by your local job market. The moment you start searching for remote jobs, doors to a world of possibilities open up for you that you would not otherwise have access to. However, like jobs in the office, remote jobs too come with its own set of unique challenges. What the interview focuses on is if you are the best remote applicant.In order to meet the company’s expectations, you must have a resume that stands out and lists all of your accomplishments as well as skills. To start, you might search in Linkedin to see what remote positions are available. Other websites like FlexJobs, JustRemote, and Remote Woman allow you to further conduct searches on remote jobs. Whether you haven't worked remotely before, try to recall instances when you did so or if you freelanced for a business because failing to specify the experience requirement could crush your application. 9. What jobs can I work from home? (The exact question: jobs where you can work from homeAverage of searches over the past 12 months: 2.5 ) Now you might be thinking what jobs can I work from home, so, there’s a list of some remote jobs which you might want to look at: Baker Animator Blogger Customer Service Representative Data Entry Copywriting Social Media Manager Graphic Designer Online Teacher Programmer As for the most high in demand remote job position in the U.S., there are five which are mentioned below that you may want to consider in terms of better opportunities: Customer Service Representative Recruiter Accountant Executive Assistant Project Manager How to Get Through Recession? Everyone worries and dreads the phrase "recession," particularly in light of the high inflation rate, which has a significant impact on individuals quitting their jobs in pursuit of new ones with better chances. So, how can you prevent a recession from impacting your lifestyle? Ask the manager about the company's stability and whether you can agree on a promotion to ensure your position is secure. In this way, you will prepare yourself for the worst and start a job search as soon as you sense that there’s something wrong with the company’s finances while you are still employed. It is suggested to start a budget fund so if you lose your job, you will have some emergency savings that you can use until you get back in the workforce . Consider looking for another profession that is highly in demand and it pays well. In this case it would be recommended to also look for other degrees which offer better opportunities and in high-demand as well. A change is necessary in these types of situations. Try building your professional network, and look for side gigs you can do while you are not at work such as freelancing. While recession can be a scary event, it is something that we have been through, so, this one should be the same. Train and prepare yourself by getting rid of your credit card debt because with the interest rates increasing at a rapid rate, you might put yourself in bigger trouble than you actually are. About the Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk
10 Things You Should Check in a Candidate’s Resume
10 Things You Should Check in a Candidate’s Resume
Hiring the wrong candidate for a job can be a costly mistake. When all you have in front of you is a pile of resumes, it can be hard to make a decision. If you know what to look for in a resume, it is easier to choose the right candidate. Simply looking at the basic information like education, skills and work experience is not enough. You need to find out more about candidates and what benefits they have for your business. Here are some questions to ask that will help you to make a good decision. 1. How readable is the resume? When you’re presented with many resumes to read, the readability of a resume can make a difference. If it is sloppy and poorly structured, you can quickly weed it out. A resume should impress you at first glance, and that has much to do with its format. Candidates could create a cv in a lot if different ways. You shouldn’t waste any energy at all on resumes with grammar issues, spelling errors and incoherent thoughts. You’re not looking for a showy format but simply one that presents all the necessary information in a clear and logical way. It shouldn’t use business-speak or technical jargon in an attempt to distract you from any gaps in experience or skills. 2. Is it concise yet compelling? A resume shouldn’t tell a candidate’s whole life story or use flowery language. It should be straight to the point and offer the most pertinent information. Focus on candidates that use hard numbers rather than irrelevant fluff. For example, knowing that a candidate increased a company’s website hits from 100 to 100,000 is an impressive statistic. You should feel you want to call the candidate in to discuss more details. Unless a candidate is looking for a position high up on the corporate chain, a one-page resume is sufficient. Many candidates today will get help from a CV company with professional writers to make sure their applications are concise and yet present all their key skills and relevant experience in a compelling way. 3. Does it show progressive career growth? You should see growth in the candidate’s career progression. If you see stagnation orregression, this is a red flag. If you want a candidate that will learn and grow with the company, it helps to know that they have done this in the past. The resume should show upward progression as a candidate masters new skills. They may have even moved to another company to avoid stagnating in a specific role. If candidates appear to rise meteorically in their responsibilities, it could be fiction rather than the truth. The advancement should follow a realistic timeline. “Our hiring managers now have a reliable system that is easy to navigate. Our HR team can actively monitor the process, and assist if needed, but Onboard has helped them save so much valuable time and effort while increasing data accuracy. All of this has helped us improve compliance and gives us a powerful tool to achieve even more results in the future.” Kaylee Collins HR Analyst of Osmose Utilities Services, Inc Learn More 4. Are there any gaps in employment ? Before the pandemic, gaps in employment were a quick way to assess job seekers and eliminate unsuitable candidates. Today gaps in employment for the years 2020 and 2021 may be the norm, depending on the industry. You need to consider whether candidates have used any gaps in employment in a productive way.Candidates should always offer explanations upfront for any gaps in employment. Repeated gaps in employment outside of the pandemic years could signal underperformance. It could indicate candidates are trapped in a negative cycle they could repeat. 5. Is the resume tailored to your job posting? If the specifics listed on the resume relate to your company and the job you advertised, this is a good sign. It means the candidate has not just copied and pasted information but has tailored the resume to suit the job posting. You can quickly eliminate generic resumes sent out to all positions within a specific geographical area. Focus on those that show what specific benefits a candidate could offer to your business. 6. What kind of online presence does the candidate have? The online presence of a candidate can be very revealing. A LinkedIn account can help you to understand the value a candidate could add to your business. Candidates who provide links to social accounts like LinkedIn on their resumes can show that they have contacts in the industry and have written posts relating to it. Other links they could include are Quora profiles, GitHub contributions, Twitter handles orwhatever else they choose to list. A candidate’s online presence can also reveal more about their personality and their values. This could help you to find out more about them as a person and see whether they would be a good fit for your company culture. 7. Could the candidate be exaggerating? Many candidates lie about their skills and extend the time they spent in certain positions. When you read through resumes, you have to be alert for possible exaggerations. Being confident about their skills is one thing but being over-confident is another. If a candidate lists all the skills you require on your job posting, even when they don’t fit with their work history, you can be quite sure they are exaggerating. Any inconsistencies in the resume can be a sign of exaggeration. 8. Is there too much personal information? If a candidate includes too much personal information in a resume, it could be an attempt to make up for lack of experience. Any personal information included in the resume must apply to the role or provide character insights. If information becomes too personal or revealing with no relevance to the role, it’s best to move on.It may be very interesting that a candidate is trying to learn how to code in their spare time. On the other hand, knowing a candidate for a company bookkeeper position collects dolls as a hobby is too much information. The fact that a candidate is happily married with three children isn’t relevant to their ability to fulfill a certain role. A summer job caring for animals at an animal shelter is only relevant if a veterinary student is applying to a veterinary clinic. 9. Does the candidate have any company recognitions? Any awards or recognitions candidates earned can help them to stand out. They can often demonstrate soft skills, such as teamwork and problem-solving abilities. The awards should be relevant to mean anything. Candidates should include the official title of the reward, the date and the level of recognition. They should also include what accomplishments the award recognizes. Consistent best performer or employee of the month awards indicate a strong work ethic. Community and civic awards show a candidate’s commitment to making a positive impact. 10. Are references included or not? It used to be common practice to list at least two references on a resume. In the digital age, this is no longer necessary. Candidates can proactively collect references in case you request them. It is currently regarded as more important for candidates to keep contact referee contact details private until you request them. This is because so many candidates apply for jobs, and contact details may not be kept as secure as they should be. When candidates have reached the final stages of selection, this is when you can request contact details. At this stage, you can ask candidates for three to four referees to attest to their professional experience and skills. It’s standard practice now for candidates to create a separate referee list and submit it via email. Conclusion Hiring the right employee is crucial as it can be costly to make a mistake. Ultimately, a resume helps you to find out whether a candidate can do the job. Take the time to look for key indicators of professionalism in the applications you receive. It’s not enough just to check off a list of the skills and experience you require. Applying the above tips will help you to effectively eliminate poor candidates and hire top talent you are able to retain for the long term. About the Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
全球代理
 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
广告投放
2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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