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 Shopify to Snowflake: 2 Easy Methods
Shopify to Snowflake: 2 Easy Methods
Companies want more data-driven insights to improve customer experiences. While Shopify stores generate lots of valuable data, it often sits in silos. Integrating Shopify data into Snowflake eliminates those silos for deeper analysis.This blog post explores two straightforward methods for moving Shopify data to Snowflake: using automated pipelines and custom code. We’ll look at the steps involved in each approach, along with some limitations to consider. Methods for Moving Data from Shopify to Snowflake Method 1: Moving Data from Shopify to Snowflake using LIKE.TG Data Follow these few simple steps to move your Shopify data to Snowflake using LIKE.TG ’s no-code ETL pipeline tool. Get Started with LIKE.TG for Free Method 2: Move Data from Shopify to Snowflake using Custom Code Migrating data from Shopify to Snowflake using Custom code requires technical expertise and time. However, you can achieve this through our simple guide to efficiently connect Shopify to Snowflake using the Shopify RestAPI. Method 1: Moving Data from Shopify to Snowflake using LIKE.TG Data LIKE.TG is the only real-time ELT No-code data pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. Withintegration with 150+ Data Sources(40+ free sources), we help you not only export data from sources load data to the destinations but also transform enrich your data, make it analysis-ready with zero data loss. Here are the steps to connect Shopify to Snowflake: Step 1: Connect and configure your Shopify data source by providing the Pipeline Name, Shop Name, and the Admin API Password. Step 2: Complete Shopify to Snowflake migration by providing your destination name, account name, region of your account, database username and password, database and schema name, and the Data Warehouse name. That is it. LIKE.TG will now take charge and ensure that your data is reliably loaded from Shopify to Snowflake in real-time. For more information on the connectors involved in the Shopify to Snowflake integration process, here are the links to the LIKE.TG documentation: Shopify source connector Snowflake destination connector Here are more reasons to explore LIKE.TG : Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Auto-Schema Management: Correcting improper schema after the data is loaded into your warehouse is challenging. LIKE.TG automatically maps source schema with destination warehouse so that you don’t face the pain of schema errors. Ability to Transform Data: LIKE.TG has built-in data transformation capabilities that allow you to build SQL queries to transform data within your Snowflake data warehouse. This will ensure that you always have analysis-ready data. Load data from Shopify to SnowflakeGet a DemoTry itLoad data from Shopify to BigQueryGet a DemoTry itLoad data from Shopify to RedshiftGet a DemoTry it Method 2: Steps to Move Data from Shopify to Snowflake using Custom Code In this section, you will understand the steps to move your data from Shopify to Snowflake using Custom code. So, follow the below steps to move your data: Step 1: Pull data from Shopify’s servers using the Shopify REST API Step 2: Preparing data for Snowflake Step 3: Uploading JSON Files to Amazon S3 Step 4: Create an external stage Step 5: Pull Data into Snowflake Step 6: Validation Step 1: Pull data from Shopify’s servers using the Shopify REST API Shopify exposes its complete platform to developers through its Web API. The API can be accessed through HTTP using tools like CURL or Postman. The Shopify API returns JSON-formatted data. To get this data, we need to make a request to the Event endpoint like this. GET /admin/events.json?filter=Order,Order Risk,Product,Transaction This request will pull all the events that are related to Products, Orders, Transactions created for every order that results in an exchange of money, and Fraud analysis recommendations for these orders. The response will be in JSON. { "transactions": [ { "id": 457382019, "order_id": 719562016, "kind": "refund", "gateway": "bogus", "message": null, "created_at": "2020-02-28T15:43:12-05:00", "test": false, "authorization": "authorization-key", "status": "success", "amount": "149.00", "currency": "USD", "location_id": null, "user_id": null, "parent_id": null, "device_id": iPad Mini, "receipt": {}, "error_code": null, "source_name": "web" }, { "id": 389404469, "order_id": 719562016, "kind": "authorization", "gateway": "bogus", "message": null, "created_at": "2020-02-28T15:46:12-05:00", "test": false, "authorization": "authorization-key", "status": "success", "amount": "201.00", "currency": "USD", "location_id": null, "user_id": null, "parent_id": null, "device_id": iPhoneX, "receipt": { "testcase": true, "authorization": "123456" }, "error_code": null, "source_name": "web", "payment_details": { "credit_card_bin": null, "avs_result_code": null, "cvv_result_code": null, "credit_card_number": "•••• •••• •••• 6183", "credit_card_company": "Visa" } }, { "id": 801038806, "order_id": 450789469, "kind": "capture", "gateway": "bogus", "message": null, "created_at": "2020-02-28T15:55:12-05:00", "test": false, "authorization": "authorization-key", "status": "success", "amount": "90.00", "currency": "USD", "location_id": null, "user_id": null, "parent_id": null, "device_id": null, "receipt": {}, "error_code": null, "source_name": "web" } ] } Step 2: Preparing Data for Snowflake Snowflake natively supports semi-structured data, which means semi-structured data can be loaded into relational tables without requiring the definition of a schema in advance. For JSON, each top-level, complete object is loaded as a separate row in the table. As long as the object is valid, each object can contain newline characters and spaces. Typically, tables used to store semi-structured data consist of a single VARIANT column. Once the data is loaded, you can query the data like how you would query structured data. Step 3: Uploading JSON Files to Amazon S3 To upload your JSON files to Amazon S3, you must first create an Amazon S3 bucket to hold your data. Use the AWS S3 UI to upload the files from local storage. Step 4: Create an External Stage An external stage specifies where the JSON files are stored so that the data can be loaded into a Snowflake table. create or replace stage your_s3_stage url='s3://{$YOUR_AWS_S3_BUCKET}/' credentials=(aws_key_id='{$YOUR_KEY}' aws_secret_key='{$YOUR_SECRET_KEY}') encryption=(master_key = '5d24b7f5626ff6386d97ce6f6deb68d5=') file_format = my_json_format; Step 5: Pull Data into Snowflake use role dba_shopify; create warehouse if not exists load_wh with warehouse_size = 'small' auto_suspend = 300 initially_suspended = true; use warehouse load_wh; use schema shopify.public; /*------------------------------------------ Load the pre-staged shopify data from AWS S3 ------------------------------------------*/ list @{$YOUR_S3_STAGE}; /*----------------------------------- Load the data -----------------------------------*/ copy into shopify from @{$YOUR_S3_STAGE} Step 6: Validation Following the data load, verify that the correct files are present on Snowflake. select count(*) from orders; select * from orders limit 10; Now, you have successfully migrated your data from Shopify to Snowflake. Limitationsof Moving Data from Shopify to Snowflake using Custom Code In this section, you will explore some of the limitations associated with moving data from Shopify to Snowflake using Custom code. Pulling the data correctly from Shopify servers is just a single step in the process of defining a Data Pipeline for custom Analytics. There are other issues that you have to consider like how to respect API rate limits, handle API changes, etc. If you would like to have a complete view of all the available data then you will have to create a much complex ETL process that includes 35+ Shopify resources. The above process can only help you bring data from Shopify in batches. If you are looking to load data in real-time, you would need to configure cron jobs and write extra lines of code to achieve that. Using the REST API to pull data from Shopify can be cumbersome. If Shopify changes the API or Snowflake is not reachable for a particular duration, any such anomalies can break the code and result in irretrievable data loss. In case you would need to transform your data before loading to the Warehouse – eg: you would want to standardize time zones or unify currency values to a single denomination, then you would need to write more code to achieve this. An easier way to overcome the above limitations of moving data from Shopify to Snowflake using Custom code is LIKE.TG . Why integrate Shopify to Snowflake Let’s say an e-commerce company selling its products in several countries also uses Shopify for its online stores. In each country, they have different target audiences, payment gateways, logistic channels, inventory management systems, and marketing platforms. To calculate the overall profit, the company will use: Profit/Loss = Sales – Expenses While the sales data stored in Shopify will have multiple data silos for different countries, expenses will be obtained based on marketing costs in advertising platforms. Additional expenses will be incurred for inventory management, payment or accounting software, and logistics. Consolidating all the data separately from different software for each country is a cumbersome task. To improve analysis effectiveness and accuracy, the company can connect Shopify to Snowflake. By loading all the relevant data in a data warehouse like Snowflake, data analysis process won’t involve a time lag. Here are some other use cases of integrating Shopify to Snowflake: Advanced Analytics: You can use Snowflake’s powerful data processing capabilities for complex queries and data analysis of your Shopify data. Historical Data Analysis: By syncing data to Snowflake, you can overcome the historical data limits of Shopify. This allows for long-term data retention and analysis of historical trends over time. Easy Migration Start for Free Now Conclusion In this article, you understood the steps to move data from Shopify Snowflake using Custom code. In addition, you explored the various limitations associated with this method. So, you were introduced to an easy solution – LIKE.TG , to move your Shopify data to Snowflake seamlessly. visit our website to explore LIKE.TG LIKE.TG integrates with Shopify seamlessly and brings data to Snowflake without the added complexity of writing and maintaining ETL scripts. It helps transfer data fromShopifyto a destination of your choice forfree. sign up for a 14-day free trial with LIKE.TG . This will give you an opportunity to experience LIKE.TG ’s simplicity so that you enjoy an effortless data load from Shopify to Snowflake. You can also have a look at the unbeatableLIKE.TG Pricingthat will help you choose the right plan for your business needs. What are your thoughts on moving data from Shopify to Snowflake? Let us know in the comments.
 Google BigQuery ETL: 11 Best Practices For High Performance
Google BigQuery ETL: 11 Best Practices For High Performance
Google BigQuery – a fully managed Cloud Data Warehouse for analytics from Google Cloud Platform (GCP), is one of the most popular Cloud-based analytics solutions. Due to its unique architecture and seamless integration with other services from GCP, there are certain best practices to be considered while configuring Google BigQuery ETL (Extract, Transform, Load) migrating data to BigQuery. This article will give you a birds-eye on how Google BigQuery can enhance the ETL Process in a seamless manner. Read along to discover how you can use Google BigQuery ETL for your organization! Best Practices to Perform Google BigQuery ETL Given below are 11 Best Practices Strategies individuals can use to perform Google BigQuery ETL: GCS as a Staging Area for BigQuery Upload Handling Nested and Repeated Data Data Compression Best Practices Time Series Data and Table Partitioning Streaming Insert Bulk Updates Transforming Data after Load (ELT) Federated Tables for Adhoc Analysis Access Control and Data Encryption Character Encoding Backup and Restore Simplify BigQuery ETL with LIKE.TG ’s no-code Data Pipeline LIKE.TG is the only real-time ELT No-code Data Pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. With integration with 150+ Data Sources (40+ free sources), we help you not only export data from sources load data to the destinations but also transform enrich your data, make it analysis-ready. Get Started with LIKE.TG for Free Its completely automated pipeline offers data to be delivered in real-time without any loss from source to destination. Its fault-tolerant and scalable architecture ensure that the data is handled in a secure, consistent manner with zero data loss and supports different forms of data. SIGN UP HERE FOR A 14-DAY FREE TRIAL 1. GCS – StagingArea for BigQuery Upload Unless you are directly loading data from your local machine, the first step in Google BigQuery ETL is to upload data to GCS. To move data to GCS you have multiple options: Gsutil is a command line tool which can be used to upload data to GCS from different servers. If your data is present in any online data sources like AWS S3 you can use Storage Transfer Service from Google cloud. This service has options to schedule transfer jobs. Other things to be noted while loading data to GCS: GCS bucket and Google BigQuery dataset should be in the same location with one exception – If the dataset is in the US multi-regional location, data can be loaded from GCS bucket in any regional or multi-regional location. The format supported to upload from GCS to Google BigQuery are – Comma-separated values (CSV), JSON (newline-delimited), Avro, Parquet, ORC, Cloud Datastore exports, Cloud Firestore exports. 2. Nested and Repeated Data This is one of the most important Google BigQuery ETL best practices. Google BigQuery performs best when the data is denormalized. Instead of keeping relations, denormalize the data and take advantage of nested and repeated fields. Nested and repeated fields are supported in Avro, Parquet, ORC, JSON (newline delimited) formats. STRUCT is the type that can be used to represent an object which can be nested and ARRAY is the type to be used for the repeated value. For example, the following row from a BigQuery table is an array of a struct: { "id": "1", "first_name": "Ramesh", "last_name": "Singh", "dob": "1998-01-22", "addresses": [ { "status": "current", "address": "123 First Avenue", "city": "Pittsburgh", "state": "WA", "zip": "11111", "numberOfYears": "1" }, { "status": "previous", "address": "456 Main Street", "city": "Pennsylvania", "state": "OR", "zip": "22222", "numberOfYears": "5" } ] } 3. Data Compression The next vital Google BigQuery ETL best practice is on Data Compression. Most of the time the data will be compressed before transfer. You should consider the below points while compressing data. The binary Avro is the most efficient format for loading compressed data. Parquet and ORC format are also good as they can be loaded in parallel. For CSV and JSON, Google BigQuery can load uncompressed files significantly faster than compressed files because uncompressed files can be read in parallel. 4. Time Series Data and Table Partitioning Time Series data is a generic term used to indicate a sequence of data points paired with timestamps. Common examples are clickstream events from a website or transactions from a Point Of Sale machine. The velocity of this kind of data is much higher and volume increases over time. Partitioning is a common technique used to efficiently analyze time-series data and Google BigQuery has good support for this with partitioned tables. Partitioned Tables are crucial in Google BigQuery ETL operations because it helps in the Storage of data. A partitioned table is a special Google BigQuery table that is divided into segments often called as partitions. It is important to partition bigger table for better maintainability and query performance. It also helps to control costs by reducing the amount of data read by a query. Automated tools like LIKE.TG Data can help you partition BigQuery ETL tables within the UI only which helps streamline your ETL even faster. To learn more about partitioning in Google BigQuery, you can read our blog here. Google BigQuery has mainly three options to partition a table: Ingestion-time partitioned tables – For these type of table BigQuery automatically loads data into daily, date-based partitions that reflect the data’s ingestion date. A pseudo column named _PARTITIONTIME will have this date information and can be used in queries. Partitioned tables – Most common type of partitioning which is based on TIMESTAMP or DATE column. Data is written to a partition based on the date value in that column. Queries can specify predicate filters based on this partitioning column to reduce the amount of data scanned. You should use the date or timestamp column which is most frequently used in queries as partition column. Partition column should also distribute data evenly across each partition. Make sure it has enough cardinality. Also, note that the Maximum number of partitions per partitioned table is 4,000. Legacy SQL is not supported for querying or for writing query results to partitioned tables. Sharded Tables – You can also think of shard tables using a time-based naming approach such as [PREFIX]_YYYYMMDD and use a UNION while selecting data. Generally, Partitioned tables perform better than tables sharded by date. However, if you have any specific use-case to have multiple tables you can use sharded tables. Ingestion-time partitioned tables can be tricky if you are inserting data again as part of some bug fix. 5. Streaming Insert The next vital Google BigQuery ETL best practice is on actually inserting data. For inserting data into a Google BigQuery table in batch mode a load job will be created which will read data from the source and insert it into the table. Streaming data will enable us to query data without any delay in the load job. Stream insert can be performed on any Google BigQuery table using Cloud SDKs or other GCP services like Dataflow (Dataflow is an auto-scalable stream and batch data processing service from GCP ). The following things should be noted while performing stream insert: Streaming data is available for the query after a few seconds of the first stream inserted in the table. Data takes up to 90 minutes to become available for copy and export. While streaming to a partitioned table, the value of _PARTITIONTIME pseudo column will be NULL. While streaming to a table partitioned on a DATE or TIMESTAMP column, the value in that column should be between 1 year in the past and 6 months in the future. Data outside this range will be rejected. 6. Bulk Updates Google BigQuery has quotas and limits for DML statements which is getting increased over time. As of now the limit of combined INSERT, UPDATE, DELETE and MERGE statements per day per table is 1,000. Note that this is not the number of rows. This is the number of the statement and as you know, one single DML statement can affect millions of rows. Now within this limit, you can run updates or merge statements affecting any number of rows. It will not affect any query performance, unlike many other analytical solutions. 7. Transforming Data after Load (ELT) Google BigQuery ETL must also address ELT in some scenarios as ELT is the popular methodology now. Sometimes it is really handy to transform data within Google BigQuery using SQL, which is often referred to as Extract Load Transfer (ELT). BigQuery supports both INSERT INTO SELECT and CREATE TABLE AS SELECT methods to data transfer across tables. INSERT das.DetailedInve (product, quantity) VALUES('television 50', (SELECT quantity FROM ds.DetailedInv WHERE product = 'television')) CREATE TABLE mydataset.top_words AS SELECT corpus,ARRAY_AGG(STRUCT(word, word_count)) AS top_words FROM bigquery-public-data.samples.shakespeare GROUP BY corpus; 8. Federated Tables for Adhoc Analysis You can directly query data stored in the location below from BigQuery which is called federated data sources or tables. Cloud BigTable GCS Google Drive Things to be noted while using this option: Query performance might not be good as the native Google BigQuery table. No consistency is guaranteed in case of external data is changed while querying. Can’t export data from an external data source using BigQuery Job. Currently, Parquet or ORC format is not supported. The query result is not cached, unlike native BigQuery tables. 9. Access Control and Data Encryption Data stored in Google BigQuery is encrypted by default and keys are managed by GCP Alternatively customers can manage keys using the Google KMS service. To grant access to resources, BigQuery uses IAM(Identity and Access Management) to the dataset level. Tables and views are child resources of datasets and inherit permission from the dataset. There are predefined roles like bigquery.dataViewer and bigquery.dataEditor or the user can create custom roles. 10. Character Encoding Sometimes it will take some time to get the correct character encoding scheme while transferring data. Take notes of the points mentioned below as it will help you to get them correct in the first place. To perform Google BigQuery ETL, all source data should be UTF-8 encoded with the below exception If a CSV file with data encoded in ISO-8859-1 format, it should be specified and BigQuery will properly convert the data to UTF-8 Delimiters should be encoded as ISO-8859-1 Non-convertible characters will be replaced with Unicode replacement characters: � 11. Backup and Restore Google BigQuery ETL addresses backup and disaster recovery at the service level. The user does not need to worry about it. Still, Google BigQuery is maintaining a complete 7-day history of changes against tables and allows to query a point-in-time snapshot of the table. Concerns when using BigQuery You should be aware of potential issues or difficulties. You may create better data pipelines and data solutions where these problems can be solved by having a deeper understanding of these concerns. Limited data type support BigQuery does not accept arrays, structs, or maps as data types. Therefore, in order to make such data suitable with your data analysis requirements, you will need to modify them. Dealing with unstructured data When working with unstructured data in BigQuery, you need to account for extra optimisation activities or transformational stages. BigQuery handles structured and semi-structured data with ease. However, unstructured data might make things a little more difficult. Complicated workflow Getting started with BigQuery’s workflow function may be challenging for novices, particularly if they are unfamiliar with fundamental SQL or other aspects of data processing. Lack of support for Modify/Update delete operations on individual rows To change any row, you have to either alter the entire table or utilize an insert, update, and delete combo. Serial operations BigQuery is well-suited to processing bulk queries in parallel. However, if you try to conduct serial operations, you can discover that it performs worse. Daily table update limit A table can be updated up to 1000 times in a day by default. You will need to request and raise the quota in order to get more updates. Common Stages in a BigQuery ELT Pipeline Let’s look into the typical steps in a BigQuery ELT pipeline: Transferring data from file systems, local storage, or any other media Data loading into Google Cloud Platform services (GCP) Data loading into BigQuery Data transformation using methods, processes, or SQL queries There are two methods for achieving data transformation with BigQuery: Using Data Transfer Services This method loads data into BigQuery using GCP native services, and SQL handles the transformation duties after that. Using GCS In this method, tools such as Distcp, Sqoop, Spark Jobs, GSUtil, and others are used to load data into the GCS (Google Cloud Storage) bucket. In this method, SQL may also do the change. Conclusion In this article, you have learned 11 best practices you can employ to perform. Google BigQuery ETL operations. However, performing these operations manually time and again can be very taxing and is not feasible. You will need to implement them manually, which will consume your time resources, and writing custom scripts can be error-prone. Moreover, you need full working knowledge of the backend tools to successfully implement the in-house Data transfer mechanism. You will also have to regularly map your new files to the Google BigQuery Data Warehouse. Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite first hand.Checkout LIKE.TG pricing and find a plan that suits you best. Have any further queries? Get in touch with us in the comments section below.
 How To Move Your Data From MySQL to Redshift: 2 Easy Methods
How To Move Your Data From MySQL to Redshift: 2 Easy Methods
Is your MySQL server getting too slow for analytical queries now? Or are you looking to join data from another Database while running queries? Whichever your use case, it is a great decision to move the data from MySQL to Redshift for analytics. This post covers the detailed steps you need to follow to migrate data from MySQL to Redshift. You will also get a brief overview of MySQL and Amazon Redshift. You will also explore the challenges involved in connecting MySQL to Redshift using custom ETL scripts. Let’s get started. Methods to Set up MySQL to Redshift Method 1: Using LIKE.TG to Set up MySQL to Redshift Integration Method 2: Incremental Load for MySQL to Redshift Integration Method 3: Change Data Capture With Binlog Method 4: Using custom ETL scripts Method 1: Using LIKE.TG to Set up MySQL to Redshift Integration LIKE.TG is the only real-time ELT No-code Data Pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. The following steps can be implemented to set up MySQL to Redshift Migration using LIKE.TG : Configure Source:Connect LIKE.TG Data with Oracle by providing a unique name for your Pipeline along with information about your MySQL database such as its name, IP Address, Port Number, Username, Password, etc. IntegrateData:Complete MySQL to Redshift Migration by providing your MySQL database and Redshift credentials such as your authorized Username and Password, along with information about your Host IP Address and Port Number value. You will also need to provide a name for your database and a unique name for this destination. Advantages of Using LIKE.TG There are a couple of reasons why you should opt for LIKE.TG over building your own solution to migrate data from CleverTap to Redshift. Automatic Schema Detection and Mapping: LIKE.TG scans the schema of incoming CleverTap automatically. In case of any change, LIKE.TG seamlessly incorporates the change in Redshift. Ability to Transform Data –LIKE.TG allows you to transfer data both before and after moving it to the Data Warehouse. This ensures that you always have analysis-ready data in your Redshift Data Warehouse. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Method 2: Incremental Load for MySQL to Redshift Integration You can follow the below-mentioned steps to connect MySQL to Redshift. Step 1: Dump the data into files Step 2: Clean and Transform Step 3: Upload to S3 and Import into Redshift Step 1. Dump the Data into Files Ways to Set up MySQL to Redshift Integration Method 1: Manually Set up MySQL to Redshift Integration Method 2: Using LIKE.TG Data to Set up MySQL to Redshift Integration Get Started with LIKE.TG for Free The most efficient way of loading data in Amazon Redshift is through the COPY command that loads CSV/JSON files into the Amazon Redshift. So, the first step is to bring the data in your MySQL database to CSV/JSON files. There are essentially two ways of achieving this: 1) Using mysqldump command. mysqldump -h mysql_host -u user database_name table_name --result-file table_name_data.sql The above command will dump data from a table table_name to the filetable_name_data.sql. But, the file will not be in CSV/JSON format required for loading into Amazon Redshift. This is how a typical row may look like in the output file: INSERT INTO `users` (`id`, `first_name`, `last_name`, `gender`) VALUES (3562, ‘Kelly’, ‘Johnson’, 'F'),(3563,’Tommy’,’King’, 'M'); The above rows will need to be converted to the following format: "3562","Kelly","Johnson", "F" "3563","Tommy","King","M" 2) Query the data into a file. mysql -B -u user database_name -h mysql_host -e "SELECT * FROM table_name;" | sed "s/'/'/;s/t/","/g;s/^/"/;s/$/"/;s/n//g" > table_name_data.csv You will have to do this for all tables: for tb in $(mysql -u user -ppassword database_name -sN -e "SHOW TABLES;"); do echo .....; done Step 2. Clean and Transform There might be several transformations required before you load this data into Amazon Redshift. e.g.‘0000-00-00’ is a valid DATE value in MySQL but in Redshift, it is not. Redshift accepts ‘0001-01-01’ though. Apart from this, you may want to clean up some data according to your business logic, you may want to make time zone adjustments, concatenate two fields, or split a field into two. All these operations will have to be done over files and will be error-prone. Step 3. Upload to S3 and Import into Amazon Redshift Once you have the files to be imported ready, you will upload them to an S3 bucket. Then run copy command: COPY table_name FROM 's3://my_redshift_bucket/some-path/table_name/' credentials 'aws_access_key_id=my_access_key;aws_secret_access_key=my_secret_key'; Again, the above operation has to be done for every table. Once the COPY has been run, you can check the stl_load_errors table for any copy failures. After completing the aforementioned steps, you can migrate MySQL to Redshift successfully. In a happy scenario, the above steps should just work fine. However, in real-life scenarios, you may encounter errors in each of these steps. e.g. : Network failures or timeouts during dumping MySQL data into files. Errors encountered during transforming data due to an unexpected entry or a new column that has been added Network failures during S3 Upload. Timeout or data compatibility issues during Redshift COPY. COPY might fail due to various reasons, a lot of them will have to be manually looked into and retried. Challenges of Connecting MySQL to Redshift using Custom ETL Scripts The custom ETL method to connect MySQL to Redshift is effective. However, there are certain challenges associated with it. Below are some of the challenges that you might face while connecting MySQL to Redshift: In cases where data needs to be moved once or in batches only, the custom script method works. This approach fails if you have to move data from MySQL to Redshift in real-time. Incremental load (change data capture) becomes tedious as there will be additional steps that you need to follow to achieve the connection. Often, when you write code to extract a subset of data, those scripts break as the source schema keeps changing or evolving. This can result in data loss. The process mentioned above is brittle, error-prone, and often frustrating. These challenges impact the consistency and accuracy of the data available in your Amazon Redshift in near real-time. These were the common challenges that most users find while connecting MySQL to Redshift. Method 3: Change Data Capture With Binlog The process of applying changes made to data in MySQL to the destination Redshift table is called Change Data Capture (CDC). You need to use the Binary Change Log (binlog) in order to apply the CDC technique to a MySQL database. Replication may occur almost instantly when change data is captured as a stream using Binlog. Binlog records table structure modifications like ADD/DROP COLUMN in addition to data changes like INSERT, UPDATE, and DELETE. Additionally, it guarantees that Redshift also deletes records that are removed from MySQL. Getting Started with Binlog When you use CDC with Binlog, you are actually writing an application that reads, transforms, and imports streaming data from MySQL to Redshift. You may accomplish this by using an open-source module called mysql-replication-listener. A streaming API for real-time data reading from MySQL bBnlog is provided by this C++ library. For a few languages, such as python-mysql-replication (Python) and kodama (Ruby), a high-level API is also offered. Drawbacks using Binlog Building your CDC application requires serious development effort. Apart from the above-mentioned data streaming flow, you will need to construct: Transaction management: In the event that a mistake causes your program to terminate while reading Binlog data, monitor data streaming performance. You may continue where you left off, thanks to transaction management. Data buffering and retry: Redshift may also stop working when your application is providing data. Unsent data must be buffered by your application until the Redshift cluster is back up. Erroneous execution of this step may result in duplicate or lost data. Table schema change support: A modification to the table schema The ALTER/ADD/DROP TABLE Binlog event is a native MySQL SQL statement that isn’t performed natively on Redshift. You will need to convert MySQL statements to the appropriate Amazon Redshift statements in order to enable table schema updates. Method 4: Using custom ETL scripts Step 1: Configuring a Redshift cluster on Amazon Make that a Redshift cluster has been built, and write down the database name, login, password, and cluster endpoint. Step 2: Creating a custom ETL script Select a familiar and comfortable programming language (Python, Java, etc.). Install any required libraries or packages so that your language can communicate with Redshift and MySQL Server. Step 3: MySQL data extraction Connect to the MySQL database. Write a SQL query to extract the data you need. You can use this query in your script to pull the data. Step 4: Data transformation You can perform various data transformations using Python’s data manipulation libraries like `pandas`. Step 5: Redshift data loading With the received connection information, establish a connection to Redshift. Run the required instructions in order to load the data. This might entail establishing schemas, putting data into tables, and generating them. Step 6: Error handling, scheduling, testing, deployment, and monitoring Try-catch blocks should be used to handle errors. Moreover, messages can be recorded to a file or logging service. To execute your script at predetermined intervals, use a scheduling application such as Task Scheduler (Windows) or `cron` (Unix-based systems). Make sure your script handles every circumstance appropriately by thoroughly testing it with a variety of scenarios. Install your script on the relevant environment or server. Set up your ETL process to be monitored. Alerts for both successful and unsuccessful completions may fall under this category. Examine your script frequently and make any necessary updates. Don’t forget to change placeholders with your real values (such as `}, `}, `}, etc.). In addition, think about enhancing the logging, error handling, and optimizations in accordance with your unique needs. Disadvantages of using ETL scripts for MySQL Redshift Integration Lack of GUI:The flow could be harder to understand and debug. Dependencies and environments: Without modification, custom scripts might not run correctly on every operating system. Timelines: Creating a custom script could take longer than constructing ETL processes using a visual tool. Complexity and maintenance: Writing bespoke scripts takes more effort in creation, testing, and maintenance. Restricted Scalability: Performance issues might arise from their inability to handle complex transformations or enormous volumes of data. Security issues: Managing sensitive data and login credentials in scripts needs close oversight to guarantee security. Error Handling and Recovery: It might be difficult to develop efficient mistake management and recovery procedures. In order to ensure the reliability of the ETL process, it is essential to handle various errors. Why Replicate Data From MySQL to Redshift? There are several reasons why you should replicate MySQL data to the Redshift data warehouse. Maintain application performance. Analytical queries can have a negative influence on the performance of your production MySQL database, as we have already discussed. It could even crash as a result of it. Analytical inquiries need specialized computer power and are quite resource-intensive. Analyze ALL of your data. MySQL is intended for transactional data, such as financial and customer information, as it is an OLTP (Online Transaction Processing) database. But, you should use all of your data, even the non-transactional kind, to get insights. Redshift allows you to collect and examine all of your data in one location. Faster analytics. Because Redshift is a data warehouse with massively parallel processing (MPP), it can process enormous amounts of data much faster. However, MySQL finds it difficult to grow to meet the processing demands of complex, contemporary analytical queries. Not even a MySQL replica database will be able to match Redshift’s performance. Scalability. Instead of the distributed cloud infrastructure of today, MySQL was intended to operate on a single-node instance. Therefore, time- and resource-intensive strategies like master-node setup or sharding are needed to scale beyond a single node. The database becomes even slower as a result of all of this. Above mentioned are some of the use cases of MySQL to Redshift replication. Before we wrap up, let’s cover some basics. Why Do We Need to Move Data from MySQL to Redshift? Every business needs to analyze its data to get deeper insights and make smarter business decisions. However, performing Data Analytics on huge volumes of historical data and real-time data is not achievable using traditional Databases such as MySQL. MySQL can’t provide high computation power that is a necessary requirement for quick Data Analysis. Companies need Analytical Data Warehouses to boost their productivity and run processes for every piece of data at a faster and efficient rate. Amazon Redshift is a fully managed Could Data Warehouse that can provide vast computing power to maintain performance and quick retrieval of data and results. Moving data from MySQL to Redshift allow companies to run Data Analytics operations efficiently. Redshift columnar storage increases the query processing speed. Conclusion This article provided you with a detailed approach using which you can successfully connect MySQL to Redshift. You also got to know about the limitations of connecting MySQL to Redshift using the custom ETL method. Big organizations can employ this method to replicate the data and get better insights by visualizing the data. Thus, connecting MySQL to Redshift can significantly help organizations to make effective decisions and stay ahead of their competitors.
 Connecting Amazon RDS to Redshift: 3 Easy Methods
Connecting Amazon RDS to Redshift: 3 Easy Methods
var source_destination_email_banner = 'true'; Are you trying to derive deeper insights from your Amazon RDS by moving the data into a Data Warehouse like Amazon Redshift? Well, you have landed on the right article. Now, it has become easier to replicate data from Amazon RDS to Redshift.This article will give you a brief overview of Amazon RDS and Redshift. You will also get to know how you can set up your Amazon RDS to Redshift Integration using 3 popular methods. Moreover, the limitations in the case of the manual method will also be discussed in further sections. Read along to decide which method of connecting Amazon RDS to Redshift is best for you. Prerequisites You will have a much easier time understanding the ways for setting up the Amazon RDS to Redshift Integration if you have gone through the following aspects: An active AWS account. Working knowledge of Databases and Data Warehouses. Working knowledge of Structured Query Language (SQL). Clear idea regarding the type of data to be transferred. Introduction to Amazon RDS Amazon RDS provides a very easy-to-use transactional database that frees the developer from all the headaches related to database service management and keeping the database up. It allows the developer to select the desired backend and focus only on the coding part. To know more about Amazon RDS, visit this link. Introduction to Amazon Redshift Amazon Redshift is a Cloud-based Data Warehouse with a very clean interface and all the required APIs to query and analyze petabytes of data. It allows the developer to focus only on the analysis jobs and forget all the complexities related to managing such a reliable warehouse service. To know more about Amazon Redshift, visit this link. A Brief About the Migration Process of AWS RDS to Redshift The above image represents the Data Migration Process from the Amazon RDS to Redshift using AWS DMS service. AWS DMS is a cloud-based service designed to migrate data from relational databases to a data warehouse. In this process, DMS creates replication servers within a Multi-AZ high availability cluster, where the migration task is executed. The DMS system consists of two endpoints: a source that establishes a connection to the database that extracts structured data and a destination that connects to AWS redshift for loading data into the data warehouse. DMS is also capable of detecting changes in the source schema and loads only newly generated tables into the destination as source data keeps growing. Methods to Set up Amazon RDS to Redshift Integration Method 1: Using LIKE.TG Data to Set up Amazon RDS to Redshift Integration Using LIKE.TG Data, you can seamlessly integrate Amazon RDS to Redshift in just two easy steps. All you need to do is Configure the source and destination and provide us with the credentials to access your data. LIKE.TG takes care of all your Data Processing needs and lets you focus on key business activities. Method 2: Manual ETL Process to Set up Amazon RDS to Redshift Integration For this section, we assume that Amazon RDS uses MySQL as its backend. In this method, we have dumped all the contents of MySQL and recreated all the tables related to this database at the Redshift end. Method 3: Using AWS Pipeline to Set up Amazon RDS to Redshift Integration In this method, we have created an AWS Data Pipeline to integrate RDS with Redshift and to facilitate the flow of data. Get Started with LIKE.TG for Free Methods to Set up Amazon RDS to Redshift Integration This article delves into both the manual and using LIKE.TG methods to set up Amazon RDS to Redshift Integration. You will also see some of the pros and cons of these approaches and would be able to pick the best method based on your use case.Below are the three methods for RDS to Amazon Redshift ETL: Method 1: Using LIKE.TG Data to Set up Amazon RDS to Redshift Integration LIKE.TG is the only real-time ELT No-code Data Pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. The steps to load data from Amazon RDS to Redshift using LIKE.TG Data are as follows: Step 1: Configure Amazon RDS as the Source Connect your Amazon RDS account to LIKE.TG ’s platform. LIKE.TG has an in-built Amazon RDS MySQL Integration that connects to your account within minutes. After logging in to your LIKE.TG account, click PIPELINES in the Navigation Bar. Next, in the Pipelines List View, click the + CREATE button. On the Select Source Type page, select Amazon RDS MySQl. Specify the required information in the Configure your Amazon RDS MySQL Source page to complete the source setup. Learn more about configuring Amazon RDS MySQL source here. Step 2: Configure RedShift as the Destination Select Amazon Redshift as your destination and start moving your data. To Configure Amazon Redshift as a Destination Click DESTINATIONS in the Navigation Bar. Within the Destinations List View, click + CREATE. In the Add Destination page, select Amazon Redshift and configure your settings Learn more about configuring Redshift as a destination here. Click TEST CONNECTION and Click SAVE CONTINUE. These buttons are enabled once all the mandatory fields are specified. Here are more reasons to try LIKE.TG : Secure: LIKE.TG has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss. Schema Management: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to the destination schema. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Integrate Amazon RDS to RedshiftGet a DemoTry itIntegrate Amazon RDS to BigQueryGet a DemoTry itIntegrate MySQL to RedshiftGet a DemoTry it Method 2: Manual ETL Process to Set up Amazon RDS to Redshift Integration using MySQL For the scope of this post, let us assume RDS is using MySQL as the backend. The easiest way to do this data copy is to dump all the contents of MySQL and recreate all the tables related to this database at the Redshift end. Let us look deeply into the steps that are involved in RDS to Redshift replication. Step 1: Export RDS Table to CSV File Step 2: Copying the Source Data Files to S3 Step 3: Loading Data to Redshift in Case of Complete Overwrite Step 4: Creating a Temporary Table for Incremental Load Step 5: Delete the Rows which are Already Present in the Target Table Step 6: Insert the Rows from the Staging Table Step 1: Export RDS Table to CSV file The first step here is to use mysqldump to export the table into a CSV file. The problem with the mysqldump command is that you can use it to export to CSV, only if you are executing the command from the MySQL server machine itself. Since RDS is a managed database service, these instances usually do not have enough disk space to hold large amounts of data. To avoid this problem, we need to export the data first to a different local machine or an EC2 instance. Mysql -B -u username -p password sourcedb -h dbhost -e "select * from source_table" -B | sed "s/'/'/;s/t/","/g;s/^/"/;s/$/"/;s/n//g" > source_table.csv The above command selects the data from the desired table and exports it into a CSV file. Step 2: Copying the Source Data Files to S3 Once the CSV is generated, we need to copy this data into an S3 bucket from where Redshift can access this data. Assuming you have AWS CLI installed on our local computer this can be accomplished using the below command. aws s3 cp source_table.csv s3://my_bucket/source_table/ Step 3: Loading Data to Redshift in Case of Complete Overwrite This step involves copying the source files into a redshift table using the native copy command of redshift. For doing this, log in to the AWS management console and navigate to Query Editor from the redshift console. Once in Query editor type the following command and execute. copy target_table_name from ‘s3://my_bucket/source_table’ credentials access_key_id secret_access_key Where access_key_id and secret_access_key represents the IAM credentials Step 4: Creating a Temporary Table for Incremental Load The above steps to load data into Redshift are advisable only in case of a complete overwrite of a Redshift table. In most cases, there is already data existing in the Redshift table and there is a need to update the already existing primary keys and insert the new rows. In such cases, we first need to load the data from S3 into a temporary table and then insert it to the final destination table. create temp table stage (like target_table_name) Note that creating the table using the ‘like’ keyword is important here since the staging table structure should be similar to the target table structure including the distribution keys. Step 5: Delete the Rows which are Already Present in the Target Table: begin transaction; delete from target_table_name using stage where targettable_name.primarykey = stage.primarykey; Step 6: Insert the Rows from the Staging Table insert into target_table_name select * from stage; end transaction; The above approach works with copying data to Redshift from any type of MySQL instance and not only the RDS instance. The issue with using the above approach is that it requires the developer to have access to a local machine with sufficient disk memory. The whole point of using a managed database service is to avoid the problems associated with maintaining such machines. That leads us to another service that Amazon provides to accomplish the same task – AWS Data Pipeline. Set up your integartion semalessly [email protected]"> No credit card required Limitations of Manually Setting up Amazon RDS to Redshift Integration The above methods’ biggest limitation is that while the copying process is in progress, the original database may get slower because of all the load. A workaround is to first create a copy of this database and then attempt the steps on that copy database. Another limitation is that this activity is not the most efficient one if this is going to be executed as a periodic job repeatedly. And in most cases in a large ETL pipeline, it has to be executed periodically. In those cases, it is better to use a syncing mechanism that continuously replicates to Redshift by monitoring the row-level changes to RDS data. In normal situations, there will be problems related to data type conversions while moving from RDS to Redshift in the first approach depending on the backend used by RDS. AWS data pipeline solves this problem to an extent using automatic type conversion. More on that in the next point. While copying data automatically to Redshift, MYSQL or RDS data types will be automatically mapped to Redshift data types. If there are columns that need to be mapped to specific data types in Redshift, they should be provided in pipeline configuration against the ‘RDS to Redshift conversion overrides’ parameter. The mapping rule for the commonly used data types is as follows: You now understand the basic way of copying data from RDS to Redshift. Even though this is not the most efficient way of accomplishing this, this method is good enough for the initial setup of the warehouse application. In the longer run, you will need a more efficient way of periodically executing these copying operations. Method 3: Using AWS Pipeline to Set up Amazon RDS to Redshift Integration AWS Data Pipeline is an easy-to-use Data Migration Service with built-in support for almost all of the source and target database combinations. We will now look into how we can utilize the AWS Data Pipeline to accomplish the same task. As the name suggests AWS Data pipeline represents all the operations in terms of pipelines. A pipeline is a collection of tasks that can be scheduled to run at different times or periodically. A pipeline can be a set of custom tasks or built from a template that AWS provides. For this task, you will use such a template to copy the data. Below are the steps to set up Amazon RDS to Redshift Integration using AWS Pipeline: Step 1: Creating a Pipeline Step 2: Choosing a Built-in Template for Complete Overwrite of Redshift Data Step 3: Providing RDS Source Data Step 4: Choosing a Template for an Incremental Update Step 5: Selecting the Run Frequency Step 6: Activating the Pipeline and Monitoring the Status Step 1: Creating a Pipeline The first step is to log in to https://console.aws.amazon.com/datapipeline/ and click on Create Pipeline. Enter the pipeline name and optional description. Step 2: Choosing a Built-in Template for Complete Overwrite of Redshift Data After entering the pipeline name and the optional description, select ‘Build using a template.’ From the templates available choose ‘Full Copy of Amazon RDS MySQL Table to Amazon Redshift’ Step 3: Providing RDS Source Data While choosing the template, information regarding the source RDS instance, staging S3 location, Redshift cluster instance, and EC2 keypair names are to be provided. Step 4: Choosing a Template for an Incremental Update In case there is an already existing Redshift table and the intention is to update the table with only the changes, choose ‘Incremental Copy of an Amazon RDS MySQL Table to Amazon Redshift‘ as the template. Step 5: Selecting the Run Frequency After filling in all the required information, you need to select whether to run the pipeline once or schedule it periodically. For our purpose, we should select to run the pipeline on activation. Step 6: Activating the Pipeline and Monitoring the Status The next step is to activate the pipeline by clicking ‘Activate’ and wait until the pipeline runs. AWS pipeline console lists all the pipelines and their status. Once the pipeline is in FINISHED status, you will be able to view the newly created table in Redshift. The biggest advantage of this method is that there is no need for a local machine or a separate EC2 instance for the copying operation. That said, there are some limitations for both these approaches and those are detailed in the below section. Download the Cheatsheet on How to Set Up High-performance ETL to Redshift Learn the best practices and considerations for setting up high-performance ETL to Redshift Before wrapping up, let’s cover some basics. Best Practices for Data Migration Planning and Documentation – You can define the scope of data migration, the source from where data will be extracted, and the destination to which it will be loaded. You can also define how frequently you want the migration jobs to take place. Assessment and Cleansing – You can assess the quality of your existing data to identify issues such as duplicates, inconsistencies, or incomplete records. Backup and Roll-back Planning – You can always backup your data before migrating it, which you can refer to in case of failure during the process. You can have a rollback strategy to revert to the previous system or data state in case of unforeseen issues or errors. Benefits of Replicating Data from Amazon RDS to Redshift Many organizations will have a separate database (Eg: Amazon RDS) for all the online transaction needs and another warehouse (Eg: Amazon Redshift) application for all the offline analysis and large aggregation requirements. Here are some of the reasons to move data from RDS to Redshift: The online database is usually optimized for quick responses and fast writes. Running large analysis or aggregation jobs over this database will slow down the database and can affect your customer experience. The warehouse application can have data from multiple sources and not only transactional data. There may be third-party sources or data sources from other parts of the pipeline that needs to be used for analysis or aggregation. What the above reasons point to, is a need to move data from the transactional database to the warehouse application on a periodic basis. In this post, we will deal with moving the data between two of the most popular cloud-based transactional and warehouse applications – Amazon RDS and Amazon Redshift. Conclusion This article gave you a comprehensive guide to Amazon RDS and Amazon Redshift and how you can easily set up Amazon RDS to Redshift Integration. It can be concluded that LIKE.TG seamlessly integrates with RDS and Redshift ensuring that you see no delay in terms of setup and implementation. LIKE.TG will ensure that the data is available in your warehouse in real-time. LIKE.TG ’s real-time streaming architecture ensures that you have accurate, latest data in your warehouse. Visit our Website to Explore LIKE.TG Businesses can use automated platforms likeLIKE.TG Data to set this integration and handle the ETL process. It helps you directly transfer data from a source of your choice to a Data Warehouse, Business Intelligence tools, or any other desired destination in a fully automated and secure manner without having to write any code and will provide you a hassle-free experience. Want to try LIKE.TG ? Sign Up for a 14-day free trialand experience the feature-rich LIKE.TG suite first hand. Have a look at our unbeatablepricing, which will help you choose the right plan for you. Share your experience of loading data from Amazon RDS to Redshift in the comment section below. FAQs to load data from RDS to RedShift 1. How to migrate from RDS to Redshift? To migrate data from RDS (Amazon Relational Database Service) to Redshift:1. Extract data from RDS using AWS DMS (Database Migration Service) or a data extraction tool.2. Load the extracted data into Redshift using COPY commands or AWS Glue for ETL (Extract, Transform, Load) processes. 2. Why use Redshift instead of RDS? You can choose Redshift over RDS for data warehousing and analytics due to its optimized architecture for handling large-scale analytical queries, columnar storage for efficient data retrieval, and scalability to manage petabyte-scale data volumes. 3. Is Redshift OLTP or OLAP? Redshift is primarily designed for OLAP (Online Analytical Processing) workloads rather than OLTP (Online Transaction Processing). 4. When not to use Redshift? You can not use Redshift If real-time data access and low-latency queries are critical, as Redshift’s batch-oriented processing may not meet these requirements compared to in-memory databases or traditional RDBMS optimized for OLTP.
 Google BigQuery Architecture: The Comprehensive Guide
Google BigQuery Architecture: The Comprehensive Guide
Google BigQuery is a fully managed data warehouse tool. It allows scalable analysis over a petabyte of data, querying using ANSI SQL, integration with various applications, etc. To access all these features conveniently, you need to understand BigQuery architecture, maintenance, pricing, and security. This guide decodes the most important components of Google BigQuery: BigQuery Architecture, Maintenance, Performance, Pricing, and Security. What Is Google BigQuery? Google BigQuery is a Cloud Datawarehouse run by Google. It is capable of analyzing terabytes of data in seconds. If you know how to write SQL Queries, you already know how to query it. In fact, there are plenty of interesting public data sets shared in BigQuery, ready to be queried by you. You can access BigQuery by using the GCP console or the classic web UI, by using a command-line tool, or by making calls to BigQuery Rest API using a variety of Client Libraries such as Java, and .Net, or Python. There are also a variety of third-party tools that you can use to interact with BigQuery, such as visualizing the data or loading the data. What are the Key Features of Google BigQuery? Why did Google release BigQuery and why would you use it instead of a more established data warehouse solution? Ease of Implementation: Building your own is expensive, time-consuming, and difficult to scale. With BigQuery, you need to load data first and pay only for what you use. Speed: Process billions of rows in seconds and handle the real-time analysis of Streaming data. What is the Google BigQuery Architecture? BigQuery Architecture is based on Dremel Technology. Dremel is a tool used in Google for about 10 years. Dremel: BigQuery Architecture dynamically apportions slots to queries on an as-needed basis, maintaining fairness amongst multiple users who are all querying at once. A single user can get thousands of slots to run their queries. It takes more than just a lot of hardware to make your queries run fast. BigQuery requests are powered by the Dremel query engine. Colossus: BigQuery Architecture relies on Colossus, Google’s latest generation distributed file system. Each Google data center has its own Colossus cluster, and each Colossus cluster has enough disks to give every BigQuery user thousands of dedicated disks at a time. Colossus also handles replication, recovery (when disks crash), and distributed management. Jupiter Network: It is the internal data center network that allows BigQuery to separate storage and compute. Data Model/Storage Columnar storage. Nested/Repeated fields. No Index: Single full table scan. Query Execution The query is implemented in Tree Architecture. The query is executed using tens of thousands of machines over a fast Google Network. What is the BigQuery’s Columnar Database? Google BigQuery Architecture uses column-based storage or columnar storage structure that helps it achieve faster query processing with fewer resources. It is the main reason why Google BigQuery handles large datasets quantities and delivers excellent speed. Row-based storage structure is used in Relational Databases where data is stored in rows because it is an efficient way of storing data for transactional Databases. Storing data in columns is efficient for analytical purposes because it needs a faster data reading speed. Suppose a Database has 1000 records or 1000 columns of data. If we store data in a row-based structure, then querying only 10 rows out of 1000 will take more time as it will read all the 1000 rows to get 10 rows in the query output. But this is not the case in Google BigQuery’s Columnar Database, where all the data is stored in columns instead of rows. The columnar database will process only 100 columns in the interest of the query, which in turn makes the overall query processing faster. The Google Ecosystem Google BigQuery is a Cloud Data Warehouse that is a part of Google Cloud Platform (GCP) which means it can easily integrate with other Google products and services. Google Cloud Platforms is a package of many Google services used to store data such as Google Cloud Storage, Google Bigtable, Google Drive, Databases, and other Data processing tools. Google BigQuery can process all the data stored in these other Google products. Google BigQuery uses standard SQL queries to create and execute Machine Learning models and integrate with other Business Intelligence tools like Looker and Tableau. Google BigQuery Comparison with Other Database and Data Warehouses Here, you will be looking at how Google BigQuery is different from other Databases and Data Warehouses: 1) Comparison with MapReduce and NoSQL MapReduce vs. Google BigQuery NoSQL Datastore vs. Google BigQuery 2) Comparison with Redshift and Snowflake Some Important Considerations about these Comparisons: If you have a reasonable volume of data, say, dozens of terabytes that you rarely use to perform queries and it’s acceptable for you to have query response times of up to a few minutes when you use, then Google BigQuery is an excellent candidate for your scenario. If you need to analyze a big amount of data (e.g.: up to a few terabytes) by running many queries   which should be answered each very quickly — and you don’t need to keep the data available once the analysis is done, then an on-demand cloud solution like Amazon Redshift is a great fit. But keep in mind that differently from Google BigQuery, Redshift does need to be configured and tuned in order to perform well. BigQuery Architecture is good enough if not to take into account the speed of data updating. Compared to Redshift, Google BigQuery only supports hourly syncs as its fastest frequency update. This made us choose Redshift, as we needed the solution with the support of close to real-time data integration. Key Concepts of Google BigQuery Now, you will get to know about the key concepts associated with Google BigQuery: 1) Working BigQuery is a data warehouse, implying a degree of centralization. The query we demonstrated in the previous section was applied to a single dataset. However, the benefits of BigQuery become even more apparent when we do joins of datasets from completely different sources or when we query against data that is stored outside BigQuery. If you’re a power user of Sheets, you’ll probably appreciate the ability to do more fine-grained research with data in your spreadsheets. It’s a sensible enhancement for Google to make, as it unites BigQuery with more of Google’s own existing services. Previously, Google made it possible to analyse Google Analytics data in BigQuery. These sorts of integrations could make BigQuery Architecture a better choice in the market for cloud-based data warehouses, which is increasingly how Google has positioned BigQuery. Public cloud market leader Amazon Web Services (AWS) has Redshift, but no widely used tool for spreadsheets. Microsoft Azure’s SQL Data Warehouse, which has beenin preview for several months, does not currently have an official integration with Microsoft Excel, surprising though it may be. 2) Querying Google BigQuery Architecture supports SQL queries and supports compatibility with ANSI SQL 2011. BigQuery SQL support has been extended to support nested and repeated field types as part of the data model. For example, you can use GitHub public dataset and issue the UNNEST command. It lets you iterate over a repeated field. SELECT name, count(1) as num_repos FROM `bigquery-public-data.github_repos.languages`, UNNEST(language) GROUP BY name ORDER BY num_repos DESC limit 10 A) Interactive Queries Google BigQuery Architecture supports interactive querying of datasets and provides you with a consolidated view of these datasets across projects that you can access. Features like saving as and shared ad-hoc, exploring tables and schemas, etc. are provided by the console. B) Automated Queries You can automate the execution of your queries based on an event and cache the result for later use. You can use Airflow API to orchestrate automated activities. For simple orchestrations, you can use corn jobs. To encapsulate a query as an App Engine App and run it as a scheduled cron job you can refer to this blog. C) Query Optimization Each time a Google BigQuery executes a query, it executes a full-column scan. It doesn’t support indexes. As you know, the performance and query cost of Google BigQuery Architecture is dependent on the amount of data scanned during a query, you need to design your queries to reference the column that is strictly relevant to your query. When you are using data partitioned tables, make sure that only the relevant partitions are scanned. You can also refer to the detailed blog here that can help you to understand the performance characteristics after a query executes. D) External sources With federated data sources, you can run queries on the data that exists outside of your Google BigQuery. But this method has performance implications. You can also use query federation to perform the ETL process from an external source to Google BigQuery. E) User-defined functions Google BigQuery supports user-defined functions for queries that can exceed the complexity of SQL. User-defined functions allow you to extend the built-in SQL functions easily. It is written in JavaScript. It can take a list of values and then return a single value. F) Query sharing Collaborators can save and share the queries between the team members. Data exploration exercise, getting desired speed on a new dataset or query pattern becomes a cakewalk with it. 3) ETL/Data Load There are various approaches to loading data to BigQuery. In case you are moving data from Google Applications – like Google Analytics, Google Adwords, etc. google provides a robust BigQuery Data Transfer Service. This is Google’s own intra-product data migration tool. Data load from other data sources – databases, cloud applications, and more can be accomplished by deploying engineering resources to write custom scripts. The broad steps would be to extract data from the data source, transform it into a format that BigQuery accepts, upload this data to Google Cloud Storage (GCS) and finally load this to Google BigQuery from GCS. A few examples of how to perform this can be found here –> PostgreSQL to BigQuery and SQL Server to BigQuery A word of caution though – custom coding scripts to move data to Google BigQuery is both a complex and cumbersome process. A third-party data pipeline platform such as LIKE.TG can make this a hassle-free process for you. Simplify ETL Using LIKE.TG ’s No-code Data Pipeline LIKE.TG Data helps you directly transfer data from 150+ other data sources (including 40+ free sources) to Business Intelligence tools, Data Warehouses, or a destination of your choice in a completely hassle-free automated manner. LIKE.TG is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss. LIKE.TG takes care of all your data preprocessing needs required to set up the integration and lets you focus on key business activities and draw a much more powerful insight on how to generate more leads, retain customers, and take your business to new heights of profitability. It provides a consistent reliable solution to manage data in real-time and always have analysis-ready data in your desired destination. Get Started with LIKE.TG for Free 4) Pricing Model A) Google BigQuery Storage Cost Active – Monthly charge for stored data modified within 90 days. Long-term – Monthly charge for stored data that have not been modified within 90 days. This is usually lower than the earlier one. B) Google BigQuery Query Cost On-demand – Based on data usage. Flat rate – Fixed monthly cost, ideal for enterprise users. Free usage is available for the below operations: Loading data (network pricing policy applicable in case of inter-region). Copying data. Exporting data. Deleting datasets. Metadata operations. Deleting tables, views, and partitions. 5) Maintenance Google has managed to solve a lot of common data warehouse concerns by throwing order of magnitude of hardware at the existing problems and thus eliminating them altogether. Unlike Amazon Redshift, running VACUUM in Google BigQuery is not an option. Google BigQuery is specifically architected without the need for the resource-intensive VACUUM operation that is recommended for Redshift. BigQuery Pricing is way different compared to the redshift. Keep in mind that by design, Google BigQuery is append-only. Meaning, that when planning to update or delete data, you’ll need to truncate the entire table and recreate the table with new data. However, Google has implemented ways in which users can reduce the amount of data processed. Partition their tables by specifying the partition date in their queries. Use wildcard tables to share their data by an attribute. 6) Security The fastest hardware and most advanced software are of little use if you can’t trust them with your data. BigQuery’s security model is tightly integrated with the rest of Google’s Cloud Platform, so it is possible to take a holistic view of your data security. BigQuery uses Google’s Identity and Access Management (IAM) access control system to assign specific permissions to individual users or groups of users. BigQuery also ties in tightly with Google’s Virtual Private Cloud (VPC) policy controls, which can protect against users who try to access data from outside your organization, or who try to export it to third parties. Both IAM and VPC controls are designed to work across Google cloud products, so you don’t have to worry that certain products create a security hole. BigQuery is available in every region where Google Cloud has a presence, enabling you to process the data in the location of your choosing. At the time of writing, Google Cloud has more than two dozen data centers around the world, and new ones are being opened at a fast rate. If you have business reasons for keeping data in the US, it is possible to do so. Just create your dataset with the US region code, and all of your queries against the data will be done within that region. Know more about Google BigQuery security from here. 7) Features Some features of Google BigQuery Data Warehouse are listed below: Just upload your data and run SQL. No cluster deployment, no virtual machines, no setting keys or indexes, and no software. Separate storage and computing. No need to deploy multiple clusters and duplicate data into each one. Manage permissions on projects and datasets with access control lists. Seamlessly scales with usage. Compute scales with usage, without cluster resizing. Thousands of cores are used per query. Deployed across multiple data centers by default, with multiple factors of replication to optimize maximum data durability and service uptime. Stream millions of rows per second for real-time analysis. Analyze terabytes of data in seconds. Storage scales to Petabytes. 8) Interaction A) Web User Interface Run queries and examine results. Manage databases and tables. Save queries and share them across the organization for re-use. Detailed Query history. B) Visualize Data Studio View BigQuery results with charts, pivots, and dashboards. C) API A programmatic way to access Google BigQuery. D) Service Limits for Google BigQuery The concurrent rate limit for on-demand, interactive queries: 50. Daily query size limit: Unlimited by default. Daily destination table update limit: 1,000 updates per table per day. Query execution time limit: 6 hours. A maximum number of tables referenced per query: 1,000. Maximum unresolved query length: 256 KB. Maximum resolved query length: 12 MB. The concurrent rate limit for on-demand, interactive queries against Cloud Big table external data sources: 4. E) Integrating with Tensorflow BigQuery has a new feature BigQuery ML that let you create and use a simple Machine Learning (ML) model as well as deep learning prediction with the TensorFlow model. This is the key technology to integrate the scalable data warehouse with the power of ML. The solution enables a variety of smart data analytics, such as logistic regression on a large dataset, similarity search, and recommendation on images, documents, products, or users, by processing feature vectors of the contents. Or you can even run TensorFlow model prediction inside BigQuery. Now, imagine what would happen if you could use BigQuery for deep learning as well. After having data scientists train the cutting-edge intelligent neural network model with TensorFlow or Google Cloud Machine Learning, you can move the model to BigQuery and execute predictions with the model inside BigQuery. This means you can let any employee in your company use the power of BigQuery for their daily data analytics tasks, including image analytics and business data analytics on terabytes of data, processed in tens of seconds, solely on BigQuery without any engineering knowledge. 9) Performance Google BigQuery rose from Dremel, Google’s distributed query engine. Dremel held the capability to handle terabytes of data in seconds flat by leveraging distributed computing within a serverless BigQuery Architecture. This BigQuery architecture allows it to process complex queries with the help of multiple servers in parallel to significantly improve processing speed. In the following sections, you will take a look at the 4 critical components of Google BigQuery performance: Tree Architecture Serverless Service SQL and Programming Language Support Real-time Analytics Tree Architecture BigQuery Architecture and Dremel can scale to thousands of machines by structuring computations as an execution tree. A root server receives an incoming query and relays it to branches, also known as mixers, which modify incoming queries and deliver them to leaf nodes, also known as slots. Working in parallel, the leaf nodes handle the nitty-gritty of filtering and reading the data. The results are then moved back down the tree where the mixers accumulate the results and send them to the root as the answer to the query. Serverless Service In most Data Warehouse environments, organizations have to specify and commit to the server hardware on which computations are run. Administrators have to provision for performance, elasticity, security, and reliability. A serverless model can come in handy in solving this constraint. In a serverless model, processing can automatically be distributed over a large number of machines working simultaneously. By leveraging Google BigQuery’s serverless model, database administrators and data engineers can focus less on infrastructure and more on provisioning servers and extracting actionable insights from data. SQL and Programming Language Support Users can avail BigQuery Architecture through standard-SQL, which many users are quite familiar with. Google BigQuery also has client libraries for writing applications that can access data in Python, Java, Go, C#, PHP, Ruby, and Node.js. Real-time Analytics Google BigQuery can also run and process reports on real-time data by using other GCP resources and services. Data Warehouses can provide support for analytics after data from multiple sources is accumulated and stored- which can often happen in batches throughout the day. Apart from Batch Processing, Google BigQuery Architecture also supports streaming at a rate of millions of rows of data every second. 10) Use Cases You can use Google BigQuery Data Warehouse in the following cases: Use it when you have queries that run more than five seconds in a relational database. The idea of BigQuery is running complex analytical queries, which means there is no point in running queries that are doing simple aggregation or filtering. BigQuery is suitable for “heavy” queries, those that operate using a big set of data. The bigger the dataset, the more you’re likely to gain performance by using BigQuery. The dataset that I used was only 330 MB (megabytes, not even gigabytes). BigQuery is good for scenarios where data does not change often and you want to use the cache, as it has a built-in cache. What does this mean? If you run the same query and the data in tables are not changed (updated), BigQuery will just use cached results and will not try to execute the query again. Also, BigQuery is not charging money for cached queries. You can also use BigQuery when you want to reduce the load on your relational database. Analytical queries are “heavy” and overusing them under a relational database can lead to performance issues. So, you could eventually be forced to think about scaling your server. However, with BigQuery you can move these running queries to a third-party service, so they would not affect your main relational database. Conclusion BigQuery is a sophisticated mature service that has been around for many years. It is feature-rich, economical, and fast. BigQuery integration with Google Drive and the free Data Studio visualization toolset is very useful for comprehension and analysis of Big Data and can process several terabytes of data within a few seconds. This service needs to deploy across existing and future Google Cloud Platform (GCP) regions. Serverless is certainly the next best option to obtain maximized query performance with minimal infrastructure cost. If you want to integrate your data from various sources and load it in Google BigQuery, then try LIKE.TG . Visit our Website to Explore LIKE.TG Businesses can use automated platforms like LIKE.TG Data to set the integration and handle the ETL process. It helps you directly transfer data from various Data Sources to a Data Warehouse, Business Intelligence tools, or any other desired destination in a fully automated and secure manner without having to write any code and will provide you with a hassle-free experience. Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite first hand. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs. So, what are your thoughts on Google BigQuery? Let us know in the comments
 Amazon S3 to Snowflake ETL: 2 Easy Methods
Amazon S3 to Snowflake ETL: 2 Easy Methods
Does your organization have data integration requirements, like migrating data from Amazon S3 to Snowflake? You might have found your way to the right place. This article talks about a specific Data Engineering scenario where data gets moved from the popular Amazon S3 to Snowflake, a well-known cloud Data Warehousing Software. However, before we dive deeper into understanding the steps, let us first understand these individual systems for more depth and clarity.Prerequisites You will have a much easier time understanding the ways for setting up the Amazon S3 to Snowflake Integration if you have gone through the following aspects: An active account on Amazon Web Services.An active account on Snowflake.Working knowledge of Databases and Data Warehouses.Clear idea regarding the type of data to be transferred. How to Set Up Amazon S3 to Snowflake Integration This article delves into both the manual and using LIKE.TG methods in depth. You will also see some of the pros and cons of these approaches and would be able to pick the best method based on your use case. Let us now go through the two methods: Method 1: Manual ETL Process to Set up Amazon S3 to Snowflake Integration You can follow the below-mentioned steps to manually set up Amazon S3 to Snowflake Integration: Step 1: Configuring an S3 Bucket for AccessStep 2: Data PreparationStep 3: Copying Data from S3 Buckets to the Appropriate Snowflake TablesStep 4: Set up automatic data loading using SnowpipeStep 5: Manage data transformations during the data load from S3 to Snowflake Step 1: Configuring an S3 Bucket for Access To authenticate access control to an S3 bucket during a data load/unload operation, Amazon Web Services provides an option to create Identity Access Management (IAM) users with the necessary permissions. An IAM user creation is a one-time process that creates a set of credentials enabling a user to access the S3 bucket(s). In case there are a larger number of users, another option is to create an IAM role and assign this role to a set of users. The IAM role will be created with the necessary access permissions to an S3 bucket, and any user having this role can run data load/unload operations without providing any set of credentials. Step 2: Data Preparation There are a couple of things to be kept in mind in terms of preparing the data. They are: Compression: Compression of files stored in the S3 bucket is highly recommended, especially for bigger data sets, to help with the smooth and faster transfer of data. Any of the following compression methods can be used:gzipbzip2brotlizstandarddeflateraw deflateFile Format: Ensure the file format of the data files to be loaded matches with the file format from the table below – Step 3: Copying Data from S3 Buckets to the Appropriate Snowflake Tables Data copy from S3 is done using a ‘COPY INTO’ command that looks similar to a copy command used in a command prompt or any scripting language. It has a ‘source’, a ‘destination’, and a set of parameters to further define the specific copy operation. The two common ways to copy data from S3 to Snowflake are using the file format option and the pattern matching option: File format -Here’s an example : copy into abc_table from s3://snowflakebucket/data/abc_files credentials=(aws_key_id='$KEY_ID' aws_secret_key='$SECRET_KEY') file_format = (type = csv field_delimiter = ','); Pattern Matching – copy into abc_table from s3://snowflakebucket/data/abc_files credentials=(aws_key_id='$KEY_ID' aws_secret_key='$SECRET_KEY') pattern='*test*.csv'; Step 4: Set up Automatic Data Loadingusing Snowpipe As running COPY commands every time a data set needs to be loaded into a table is infeasible, Snowflake provides an option to automatically detect and ingest staged files when they become available in the S3 buckets. This feature is called automatic data loading using Snowpipe. Here are the main features of a Snowpipe – Snowpipe can be set up in a few different ways to look for newly staged files and load them based on a pre-defined COPY command. An example here is to create a Simple-Queue-Service notification that can trigger the Snowpipe data load.In the case of multiple files, Snowpipe appends these files into a loading queue. Generally, the older files are loaded first, however, this is not guaranteed to happen.Snowpipe keeps a log of all the S3 files that have already been loaded – this helps it identify a duplicate data load and ignore such a load when it is attempted. Step 5: Managing Data Transformations During the Data Load from S3 to Snowflake One of the cool features available on Snowflake is its ability to transform the data during the data load. In traditional ETL, data is extracted from one source and loaded into a stage table in a one-to-one fashion. Later on, transformations are done during the data load process between the stage and the destination table. However, with Snowflake, the intermediate stage table can be ignored, and the following data transformations can be performed during the data load – Reordering of columns: The order of columns in the data file doesn’t need to match the order of the columns in the destination table.Column omissions: The data file can have fewer columns than the destination table, and the data load will still go through successfully.Circumvent column length discrepancy: Snowflake provides for options to truncate the string length of data sets in the data file to align with the field lengths in the destination table. The above transformations are done through the use of select statements while performing the COPY command. These select statements are similar to how select SQL queries are written to query database tables, the only difference here is, the select statements pull certain data from a staged data file (instead of a database table) in an S3 bucket. Here is an example of a COPY command using a select statement to reorder the columns of a data file before going ahead with the actual data load – copy into abc_table(ID, name, category, price) from (select x.$1, x.$3, x.$4, x.$2 from @s3snowflakestage x) file_format = (format_name = csvtest); In the above example, the order of columns in the data file is different from that of the abc_table, hence, the select statement calls out specific columns using the $*number* syntax to match with the order of the abc_table. Limitations of Manual ETL Process to Set up Amazon S3 to Snowflake Integration After reading this blog, it may appear as if writing custom ETL scripts to achieve the above steps to move data from S3 to Snowflake is not that complicated. However, in reality, there is a lot that goes into building these tiny things in a coherent, robust way to ensure that your data pipelines are going to function reliably and efficiently. Some specific challenges to that end are – Other than one-of-use of the COPY command for specific, ad-hoc tasks, as far as data engineering and ETL goes, this whole chain of events will have to be automated so that real-time data is available as soon as possible for analysis. Setting up Snowpipe or any similar solution to achieve that reliably is no trivial task.On top of setting up and automating these tasks, the next thing a growing data infrastructure is going to face is scaling. Depending on the growth, things can scale up really quickly and if you don’t have a dependable, data engineering backbone that can handle this scale, it can become a problem.With functionalities to perform data transformations, a lot can be done in the data load phase, however, again with scale, there are going to be so many data files and so many database tables, at which point, you’ll need to have a solution already deployed that can keep track of these updates and stay on top of it. Method 2: Using LIKE.TG Data to Set up Amazon S3 to Snowflake Integration LIKE.TG Data, a No-code Data Pipeline, helps you directly transfer data from Amazon S3 and150+ other data sourcesto Data Warehouses such as Snowflake, Databases, BI tools, or a destination of your choice in a completely hassle-free automated manner. LIKE.TG is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss. LIKE.TG Data takes care of all your data preprocessing needs and lets you focus on key business activities and draw a much more powerful insight on how to generate more leads, retain customers, and take your business to new heights of profitability. It provides a consistent reliable solution to manage data in real-time and always has analysis-ready data in your desired destination. Loading data into Snowflake using LIKE.TG is easier, more reliable, and fast. LIKE.TG is a no-code automated data pipeline platform that solves all the challenges described above. For any information on Amazon S3 Logs, you can visit the former link. Sign up here for a 14-Day Free Trial! You can move data from Amazon S3 to Snowflake by following 3 simple steps without writing any piece of code. Connect to Amazon S3 source by providing connection settings. Select the file format (JSON/CSV/AVRO) and create schema folders.Configure Snowflake Warehouse. LIKE.TG will take all groundwork of moving data from Amazon S3 to Snowflake in a Secure, Consistent, and Reliable fashion. Here are more reasons to try LIKE.TG : Secure: LIKE.TG has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.Schema Management: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to the destination schema.Minimal Learning: LIKE.TG , with its simple and interactive UI, is extremely simple for new customers to work on and perform operations.LIKE.TG Is Built To Scale: As the number of sources and the volume of your data grows, LIKE.TG scales horizontally, handling millions of records per minute with very little latency.Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends.Live Support: The LIKE.TG team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.Live Monitoring: LIKE.TG allows you to monitor the data flow and check where your data is at a particular point in time. Download the Cheatsheet on How to Set Up ETL to Snowflake Learn the best practices and considerations for setting up high-performance ETL to Snowflake Conclusion Amazon S3 to Snowflake is a very common data engineering use case in the tech industry. As mentioned in the custom ETL method section, you can set things up on your own by following a sequence of steps, however, as mentioned in the challenges section, things can get quite complicated and a good number of resources may need to be allocated to these tasks to ensure consistent, day-to-day operations. Visit our Website to Explore LIKE.TG Businesses can use automated platforms likeLIKE.TG Data to set this integration and handle the ETL process. It helps you directly transfer data from a source of your choice to a Data Warehouse, Business Intelligence tools, or any other desired destination in a fully automated and secure manner without having to write any code and will provide you a hassle-free experience. Want to try LIKE.TG ? Sign Up for a 14-day free trialand experience the feature-rich LIKE.TG suite first hand. Have a look at our unbeatablepricing, which will help you choose the right plan for you. Share your experience of setting up Amazon S3 to Snowflake Integration in the comments section below!
 Redshift Sort Keys: 3 Comprehensive Aspects
Redshift Sort Keys: 3 Comprehensive Aspects
Amazon Redshift is a fully managed, distributed Relational Data Warehouse system. It is capable of performing queries efficiently over petabytes of data. Nowadays, Redshift has become a natural choice for many for their Data Warehousing needs. This makes it important to understand the concept of Redshift Sortkeys to derive optimum performance from it. This article will introduce Amazon Redshift Data Warehouse and the Redshift Sortkeys. It will also shed light on the types of Sort Keys available and their implementation in Data Warehousing. If leveraged rightly, Sort Keys can help optimize the query performance on an Amazon Redshift Cluster to a greater extent. Read along to understand the importance of Sort Keys and the points that you must keep in mind while selecting a type of Sort Key for your Data Warehouse! What is Redshift Sortkey? Amazon Redshift is a well-known Cloud-based Data Warehouse. Developed by Amazon, Redshift has the ability to quickly scale and deliver services to users, reducing costs and simplifying operations. Moreover, it links well with other AWS services, for example, AWS Redshift analyzes all data present in data warehouses and data lakes efficiently. With machine learning, massively parallel query execution, and high-performance disk columnar storage, Redshift delivers much better speed and performance than its peers. ​AWS Redshift is easy to operate and scale, so users don’t need to learn any new languages. By simply loading the cluster and using your favorite tools, you can start working on Redshift. The following video tutorial will help you in starting your journey with AWS Redshift. To learn more about Amazon Redshift, visit here. Introduction to Redshift Sortkeys Redshift Sortkeys determines the order in which rows in a table are stored. Query performance is improved when Redshift Sortkeys are properly used as it enables the query optimizer to read fewer chunks of data filtering out the majority of it. During the process of storing your data, some metadata is also generated, for example, the minimum and maximum values ​​of each block are saved and can be accessed directly without repeating the data. Every time a query is executed. This metadata is passed to the query planner, which extracts this information to create more efficient execution plans. This metadata is used by the Sort Keys to optimizing the query processing. Redshift Sortkeys allow skipping large chunks of data during query processing. Fewer data to scan means a shorter processing time, thereby improving the query’s performance. To learn more about Redshift Sortkeys, visit here. Simplify your ETL Processes with LIKE.TG ’s No-code Data Pipeline LIKE.TG Data, a No-code Data Pipeline helps to load data from any data source such as Databases, SaaS applications, Cloud Storage, SDK,s, and Streaming Services and simplifies the ETL process. It supports100+ data sourcesand loads the data onto the desired Data Warehouse-likeRedshift, enriches the data, and transforms it into an analysis-ready form without writing a single line of code. Its completely automated pipeline offers data to be delivered in real-time without any loss from source to destination. Its fault-tolerant and scalable architecture ensure that the data is handled in a secure, consistent manner with zero data loss and supports different forms of data. The solutions provided are consistent and work with different Business Intelligence (BI) tools as well. Get Started with LIKE.TG for Free Check out why LIKE.TG is the Best: Secure: LIKE.TG has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss. Schema Management: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to the destination schema. Minimal Learning: LIKE.TG , with its simple and interactive UI, is extremely simple for new customers to work on and perform operations. LIKE.TG Is Built To Scale: As the number of sources and the volume of your data grows, LIKE.TG scales horizontally, handling millions of records per minute with very little latency. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Live Support: The LIKE.TG team is available round the clock to extend exceptional support to its customers through chat, email, and support calls. Live Monitoring: LIKE.TG allows you to monitor the data flow and check where your data is at a particular point in time. Sign up here for a 14-Day Free Trial! Types of Redshift Sortkeys There can be multiple columns defined as Sort Keys. Data stored in the table can be sorted using these columns. The query optimizer uses this sort of ordered table while determining optimal query plans. There are 2 types of Amazon Redshift Sortkey available: Compound Redshift Sortkeys Interleaved Redshift Sortkeys 1) Compound Redshift Sortkeys These are made up of all the columns that are listed in the Redshift Sortkeys definition during the creation of the table, in the order that they are listed. Therefore, it is advisable to put the most frequently used column at the first in the list. COMPOUND is the default Sort type. The Compound Redshift Sortkeys might speed up joins, GROUP BY and ORDER BY operations, and window functions that use PARTITION BY. Download the Cheatsheet on How to Set Up High-performance ETL to Redshift Learn the best practices and considerations for setting up high-performance ETL to Redshift For example, let’s create a table with 2 Compound Redshift sortkeys. CREATE TABLE customer ( c_customer_id INTEGER NOT NULL, c_country_id INTEGER NOT NULL, c_name VARCHAR(100) NOT NULL) COMPOUND SORTKEY(c_customer_id, c_country_id); You can see how data is stored in the table, it is sorted by the columns c_customer_id and c_country_id. Since the column c_customer_id is first in the list, the table is first sorted by c_customer_id and then by c_country_id. As you can see in Figure.1, if you want to get all country IDs for a customer, you would require access to one block. If you need to get IDs for all customers with a specific country, you need to access all four blocks. This shows that we are unable to optimize two kinds of queries at the same time using Compound Sorting. 2) Interleaved Redshift Sortkeys Interleaved Sort gives equal weight to each column in the Redshift Sortkeys. As a result, it can significantly improve query performance where the query uses restrictive predicates (equality operator in WHERE clause) on secondary sort columns. Adding rows to a Sorted Table already containing data affects the performance significantly. VACUUM and ANALYZE operations should be used regularly to re-sort and update the statistical metadata for the query planner. The effect is greater when the table uses interleaved sorting, especially when the sort columns include data that increases monotonically, such as date or timestamp columns. For example, let’s create a table with Interleaved Sort Keys. CREATE TABLE customer (c_customer_id INTEGER NOT NULL, c_country_id INTEGER NOT NULL) INTERLEAVED SORTKEY (c_customer_id, c_country_id); As you can see, the first block stores the first two customer IDs along with the first two country IDs. Therefore, you only scan 2 blocks to return data to a given customer or a given country. The query performance is much better for the large table using interleave sorting. If the table contains 1M blocks (1 TB per column) with an interleaved sort key of both customer ID and country ID, you scan 1K blocks when you filter on a specific customer or country, a speedup of 1000x compared to the unsorted case. Choosing the Ideal Redshift Sortkey Both Redshift Sorkeys have their own use and advantages. Keep the following points in mind for selecting the right Sort Key: Use Interleaved Sort Keyswhen you plan to use one column as Sort Key or when WHERE clauses in your query have highly selective restrictive predicates. Or if the tables are huge. You may want to check table statistics by querying the STV_BLOCKLIST system table. Look for the tables with a high number of 1MB blocks per slice and distributed over all slices. Use Compound Sort Keys when you have more than one column as Sort Key, when your query includes JOINS, GROUP BY, ORDER BY, and PARTITION BY when your table size is small. Don’t use an Interleaved Sort Key on columns with monotonically increasing attributes, like an identity column, dates, or timestamps. This is how you can choose the ideal Sort Key in Redshift for your unique data needs. Conclusion This article introduced Amazon Redshift Data Warehouse and the Redshift Sortkeys. Moreover, it provided a detailed explanation of the 2 types of Redshift Sortkeys namely, Compound Sort Keys and Interleaved Sort Keys. The article also listed down the points that you must remember while choosing Sort Keys for your Redshift Data warehouse. Visit our Website to Explore LIKE.TG Another way to get optimum Query performance from Redshift is to re-structure the data from OLTP to OLAP. You can create derived tables by pre-aggregating and joining the data. Data Integration Platform such as LIKE.TG Data offers Data Modelling and Workflow Capability to achieve this simply and reliably. LIKE.TG Data offers a faster way to move data from150+ data sourcessuch as SaaS applications or Databases into your Redshift Data Warehouse to be visualized in a BI tool.LIKE.TG is fully automated and hence does not require you to code. Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite first hand Share your experience of using different Redshift Sortkeys in the comments below!
 Steps to Install Kafka on Ubuntu 20.04: 8 Easy Steps
Steps to Install Kafka on Ubuntu 20.04: 8 Easy Steps
Apache Kafka is a distributed message broker designed to handle large volumes of real-time data efficiently. Unlike traditional brokers like ActiveMQ and RabbitMQ, Kafka runs as a cluster of one or more servers. This makes it highly scalable, and due to this distributed nature, it has inbuilt fault tolerance while delivering higher throughput when compared to its counterparts.But, tackling the challenges while installing Kafka is not easy. This article will walk you through the steps to Install Kafka on Ubuntu 20.04 using simple 8 steps. It will also provide you with a brief introduction to Kafka install Ubuntu 20.04. Let’s get started. How to Install Kafka on Ubuntu 20.04 To begin Kafka installation on Ubuntu, ensure you have the necessary dependencies installed: A server running Ubuntu 20.04 with at least 4 GB of RAM and a non-root user with sudo access. If you do not already have a non-root user, follow our Initial Server Setup tutorial to set it up. Installations with fewer than 4GB of RAM may cause the Kafka service to fail. OpenJDK 11 is installed on your server. To install this version, refer to our post on How to Install Java using APT on Ubuntu 20.04. Kafka is written in Java and so requires a JVM. Let’s try to understand the procedure to install Kafka on Ubuntu. Below are the steps you can follow to install Kafka on Ubuntu: Step 1: Install Java and Zookeeper Step 2: Create a Service User for Kafka Step 3: Download Apache Kafka Step 4: Configuring Kafka Server Step 5: Setting Up Kafka Systemd Unit Files Step 6: Testing Installation Step 7: Hardening Kafka Server Step 8: Installing KafkaT (Optional) Simplify Integration Using LIKE.TG ’s No-code Data Pipeline What if there is already a platform that uses Kafka and makes the replication so easy for you? LIKE.TG Data helps you directly transfer data from Kafka and 150+ data sources (including 40+ free sources) to Business Intelligence tools, Data Warehouses, or a destination of your choice in a completely hassle-free automated manner. Its fault-tolerant architecture ensures that the data is replicated in real-time and securely with zero data loss. Sign up here for a 14-Day Free Trial! Step 1: Install Java and Bookeeper Kafka is written in Java and Scala and requires jre 1.7 and above to run it. In this step, you need to ensure Java is installed. sudo apt-get update sudo apt-get install default-jre ZooKeeper is a centralized service for maintaining configuration information, naming, providing distributed synchronization, and providing group services. Kafka uses Zookeeper for maintaining the heartbeats of its nodes, maintaining configuration, and most importantly to elect leaders. sudo apt-get install zookeeperd You will now need to check if Zookeeper is alive and if it’s OK telnet localhost 2181 at Telnet prompt, You will have to enter ruok (are you okay) if it’s all okay it willend the telnet session andreply with imok Step 2: Create a Service User for Kafka As Kafka is a network application creating a non-root sudo user specifically for Kafka minimizes the risk if the machine is to be compromised. $ sudo adduser kafka Follow the Tabs and set the password to create Kafka User. Now, you have to add the User to the Sudo Group, using the following command: $ sudo adduser kafka sudo Now, your User is ready, you need to log in using, the following command: $ su -l kafka Step 3: Download Apache Kafka Now, you need to download and extract Kafka binaries in your Kafka user’s home directory. You can create your directory using the following command: $ mkdir ~/Downloads You need to download the Kafka binaries using Curl: $ curl "https://downloads.apache.org/kafka/2.6.2/kafka_2.13-2.6.2.tgz" -o ~/Downloads/kafka.tgz Create a new directory called Kafka and change your path to this directory to make it your base directory. $ mkdir ~/kafka cd ~/kafka Now simply extract the archive you have downloaded using the following command: $ tar -xvzf ~/Downloads/kafka.tgz --strip 1 –strip 1 is used to ensure that the archived data is extracted in ~/kafka/. Step 4: Configuring Kafka Server The default behavior of Kafka prevents you from deleting a topic. Messages can be published to a Kafka topic, which is a category, group, or feed name. You must edit the configuration file to change this. The server.properties file specifies Kafka’s configuration options. Use nano or your favorite editor to open this file: $ nano ~/kafka/config/server.properties Add a setting that allows us to delete Kafka topics first. Add the following to the file’s bottom: delete.topic.enable = true Now change the directory for storing logs: log.dirs=/home/kafka/logs Now you need to Save and Close the file. The next step is to set up Systemd Unit Files. Step 5: Setting Up Kafka Systemd Unit Files In this step, you need to create systemd unit files for the Kafka and Zookeeper service. This will help to manage Kafka services to start/stop using the systemctl command. Create systemd unit file for Zookeeper with below command: $ sudo nano /etc/systemd/system/zookeeper.service Next, you need to add the below content: [Unit] Requires=network.target remote-fs.target After=network.target remote-fs.target [Service] Type=simple User=kafka ExecStart=/home/kafka/kafka/bin/zookeeper-server-start.sh /home/kafka/kafka/config/zookeeper.properties ExecStop=/home/kafka/kafka/bin/zookeeper-server-stop.sh Restart=on-abnormal [Install] WantedBy=multi-user.target Save this file and then close it. Then you need to create a Kafka systemd unit file using the following command snippet: $ sudo nano /etc/systemd/system/kafka.service Now, you need to enter the following unit definition into the file: [Unit] Requires=zookeeper.service After=zookeeper.service [Service] Type=simple User=kafka ExecStart=/bin/sh -c '/home/kafka/kafka/bin/kafka-server-start.sh /home/kafka/kafka/config/server.properties > /home/kafka/kafka/kafka.log 2>1' ExecStop=/home/kafka/kafka/bin/kafka-server-stop.sh Restart=on-abnormal [Install] WantedBy=multi-user.target This unit file is dependent on zookeeper.service, as specified in the [Unit] section. This will ensure that zookeeper is started when the Kafka service is launched.The [Service] line specifies that systemd should start and stop the service using the kafka-server-start.sh and Kafka-server-stop.sh shell files. It also indicates that if Kafka exits abnormally, it should be restarted.After you’ve defined the units, use the following command to start Kafka: $ sudo systemctl start kafka Check the Kafka unit’s journal logs to see if the server has started successfully: $ sudo systemctl status kafka Output: kafka.service Loaded: loaded (/etc/systemd/system/kafka.service; disabled; vendor preset: enabled) Active: active (running) since Wed 2021-02-10 00:09:38 UTC; 1min 58s ago Main PID: 55828 (sh) Tasks: 67 (limit: 4683) Memory: 315.8M CGroup: /system.slice/kafka.service ├─55828 /bin/sh -c /home/kafka/kafka/bin/kafka-server-start.sh /home/kafka/kafka/config/server.properties > /home/kafka/kafka/kafka.log 2>1 └─55829 java -Xmx1G -Xms1G -server -XX:+UseG1GC -XX:MaxGCPauseMillis=20 -XX:InitiatingHeapOccupancyPercent=35 -XX:+ExplicitGCInvokesConcurrent -XX:MaxInlineLevel=15 -Djava.awt.headless=true -Xlog:gc*:file=> Feb 10 00:09:38 cart-67461-1 systemd[1]: Started kafka.service. On port 9092, you now have a Kafka server listening. The Kafka service has been begun. But if you rebooted your server, Kafka would not restart automatically. To enable the Kafka service on server boot, run the following commands: $ sudo systemctl enable zookeeper $ sudo systemctl enable kafka You have successfully done the setup and installation of the Kafka server. Step 6: Testing installation In this stage, you’ll put your Kafka setup to the test. To ensure that the Kafka server is functioning properly, you will publish and consume a “Hello World” message. In order to publish messages in Kafka, you must first: A producer who allows records and data to be published to topics. A person who reads communications and data from different themes. To get started, make a new topic called TutorialTopic: $ ~/kafka/bin/kafka-topics.sh --create --zookeeper localhost:2181 --replication-factor 1 --partitions 1 --topic TutorialTopic The kafka-console-producer.sh script can be used to build a producer from the command line. As arguments, it expects the hostname, port, and topic of the Kafka server. The string “Hello, World” should now be published to the TutorialTopic topic: $ echo "Hello, World" | ~/kafka/bin/kafka-console-producer.sh --broker-list localhost:9092 --topic TutorialTopic > /dev/null Using the Kafka-console-consumer.sh script, establish a Kafka consumer. As parameters, it requests the ZooKeeper server’s hostname and port, as well as a topic name. Messages from TutorialTopic are consumed by the command below. Note the usage of the —from-beginning flag, which permits messages published before the consumer was launched to be consumed: $ ~/kafka/bin/kafka-console-consumer.sh --bootstrap-server localhost:9092 --topic TutorialTopic --from-beginning Hello, World will appear in your terminal if there are no configuration issues: Hello, World The script will keep running while it waits for further messages to be published. Open a new terminal window and log into your server to try this.Start a producer in this new terminal to send out another message: $ echo "Hello World from Sammy at LIKE.TG Data!" | ~/kafka/bin/kafka-console-producer.sh --broker-list localhost:9092 --topic TutorialTopic > /dev/null This message will appear in the consumer’s output: Hello, World Hello World from Sammy at LIKE.TG Data! To stop the consumer script, press CTRL+C once you’ve finished testing.On Ubuntu 20.04, you’ve now installed and set up a Kafka server. You’ll do a few fast operations to tighten the security of your Kafka server in the next phase. Step 7: Hardening Kafka Server You can now delete the Kafka user’s admin credentials after your installation is complete. Log out and back in as any other non-root sudo user before proceeding. Type exit if you’re still in the same shell session as when you started this tutorial. Remove the Kafka user from the sudo group: $ sudo deluser kafka sudo Lock the Kafka user’s password with the passwd command to strengthen the security of your Kafka server even more. This ensures that no one may use this account to log into the server directly: $ sudo passwd kafka -l Only root or a sudo user can log in as Kafka at this time by entering the following command: $ sudo su - kafka If you want to unlock it in the future, use passwd with the -u option: $ sudo passwd kafka -u You’ve now successfully restricted the admin capabilities of the Kafka user. You can either go to the next optional step, which will add KafkaT to your system, to start using Kafka. Step 8: Installing KafkaT (Optional) Airbnb created a tool called KafkaT. It allows you to view information about your Kafka cluster and execute administrative activities directly from the command line. You will, however, need Ruby to use it because it is a Ruby gem. To build the other gems that KafkaT relies on, you’ll also need the build-essential package. Using apt, install them: $ sudo apt install ruby ruby-dev build-essential The gem command can now be used to install KafkaT: $ sudo CFLAGS=-Wno-error=format-overflow gem install kafkat To suppress Zookeeper’s warnings and problems during the kafkat installation process, the “Wno-error=format-overflow” compiler parameter is required. The configuration file used by KafkaT to determine the installation and log folders of your Kafka server is.kafkatcfg. It should also include a KafkaT entry that points to your ZooKeeper instance. Make a new file with the extension .kafkatcfg: $ nano ~/.kafkatcfg To specify the required information about your Kafka server and Zookeeper instance, add the following lines: { "kafka_path": "~/kafka", "log_path": "/home/kafka/logs", "zk_path": "localhost:2181" } You are now ready to use KafkaT. For a start, here’s how you would use it to view details about all Kafka partitions: $ kafkat partitions You will see the following output: [DEPRECATION] The trollop gem has been renamed to optimist and will no longer be supported. Please switch to optimist as soon as possible. /var/lib/gems/2.7.0/gems/json-1.8.6/lib/json/common.rb:155: warning: Using the last argument as keyword parameters is deprecated ... Topic Partition Leader Replicas ISRs TutorialTopic 0 0 [0] [0] __consumer_offsets 0 0 [0] [0] ... ... You will see TutorialTopic, as well as __consumer_offsets, an internal topic used by Kafka for storing client-related information. You can safely ignore lines starting with __consumer_offsets. To learn more about KafkaT, refer to its GitHub repository. Conclusion This article gave you a comprehensive guide to Apache Kafka and Ubuntu 20.04. You also got to know about the steps you can follow to Install Kafka on Ubuntu. Extracting complex data from a diverse set of data sources such as Apache Kafka can be a challenging task, and this is where LIKE.TG saves the day! Looking to install Kafka on Mac instead? Read through this blog for all the information you need. Extracting complex data from a diverse set of data sources such as Apache Kafka can be a challenging task, and this is where LIKE.TG saves the day! LIKE.TG is the only real-time ELT No-code Data Pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. Withintegration with 150+ Data Sources(40+ free sources), we help you not only export data from sources load data to the destinations such as data warehouses but also transform enrich your data, make it analysis-ready. Visit our Website to Explore LIKE.TG Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite first hand. You can also have a look at the unbeatable LIKE.TG pricing that will help you choose the right plan for your business needs. Hope this guide has successfully helped you install kafka on Ubuntu 20.04. Do let me know in the comments if you face any difficulty.
 How to Sync Data from MongoDB to PostgreSQL: 2 Easy Methods
How to Sync Data from MongoDB to PostgreSQL: 2 Easy Methods
When it comes to migrating data from MongoDB to PostgreSQL, I’ve had my fair share of trying different methods and even making rookie mistakes, only to learn from them. The migration process can be relatively smooth if you have the right approach, and in this blog, I’m excited to share my tried-and-true methods with you to move your data from MongoDB to PostgreSQL.In this blog, I’ll walk you through three easy methods: two automated methods for a faster and simpler approach and one manual method for more granular control. Choose the one that works for you. Let’s begin! What is MongoDB? MongoDB is a modern, document-oriented NoSQL database designed to handle large amounts of rapidly changing, semi-structured data. Unlike traditional relational databases that store data in rigid tables, MongoDB uses flexible JSON-like documents with dynamic schemas, making it an ideal choice for agile development teams building highly scalable and available internet applications. At its core, MongoDB features a distributed, horizontally scalable architecture that allows it to scale out across multiple servers as data volumes grow easily. Data is stored in flexible, self-describing documents instead of rigid tables, enabling faster iteration of application code. What is PostgreSQL? PostgreSQL is a powerful, open-source object-relational database system that has been actively developed for over 35 years. It combines SQL capabilities with advanced features to store and scale complex data workloads safely. One of PostgreSQL’s core strengths is its proven architecture focused on reliability, data integrity, and robust functionality. It runs on all major operating systems, has been ACID-compliant since 2001, and offers powerful extensions like the popular PostGIS for geospatial data. Differences between MongoDB PostgreSQL Reasons to Sync I have found that MongoDB is a distributed database that excels in handling modern transactional and analytical applications, particularly for rapidly changing and multi-structured data. On the other hand, PostgreSQL is an SQL database that provides all the features I need from a relational database. Differences Data Model: MongoDB uses a document-oriented data model, but PostgreSQL uses a table-based relational model. Query Language: MongoDB uses query syntax, but PostgreSQL uses SQL. Scaling: MongoDB scales horizontally through sharding, but PostgreSQL scales vertically on powerful hardware. Community Support: PostgreSQL has a large, mature community support, but MongoDB’s is still growing. Reasons to migrate from MongoDB to PostgreSQL: Better for larger data volumes: While MongoDB works well for smaller data volumes, PostgreSQL can handle larger amounts of data more efficiently with its powerful SQL engine and indexing capabilities. SQL and strict schema: If you need to leverage SQL or require a stricter schema, PostgreSQL’s relational approach with defined schemas may be preferable to MongoDB’s schemaless flexibility. Transactions: PostgreSQL offers full ACID compliance for transactions, MongoDB has limited support for multi-document transactions. Established solution: PostgreSQL has been around longer and has an extensive community knowledge base, tried and tested enterprise use cases, and a richer history of handling business-critical workloads. Cost and performance: For large data volumes, PostgreSQL’s performance as an established RDBMS can outweigh the overhead of MongoDB’s flexible document model, especially when planning for future growth. Integration: If you need to integrate your database with other systems that primarily work with SQL-based databases, PostgreSQL’s SQL support makes integration simpler. Move your Data from MongoDB to PostgreSQLGet a DemoTry itMove your Data from MySQL to PostgreSQLGet a DemoTry itMove your Data from Salesforce to PostgreSQLGet a DemoTry it MongoDB to PostgreSQL: 2 Migration Approaches Method 1: How to Migrate Data from MongoDB to PostgreSQL Manually? To manually transfer data from MongoDB to PostgreSQL, I’ll follow a straightforward ETL (Extract, Transform, Load) approach. Here’s how I do it: Prerequisites and Configurations MongoDB Version: For this demo, I am using MongoDB version 4.4. PostgreSQL Version: Ensure you have PostgreSQL version 12 or higher installed. MongoDB and PostgreSQL Installation: Both databases should be installed and running on your system. Command Line Access: Make sure you have access to the command line or terminal on your system. CSV File Path: Ensure the CSV file path specified in the COPY command is accurate and accessible from PostgreSQL. Step 1: Extract the Data from MongoDB First, I use the mongoexport utility to export data from MongoDB. I ensure that the exported data is in CSV file format. Here’s the command I run from a terminal: mongoexport --host localhost --db bookdb --collection books --type=csv --out books.csv --fields name,author,country,genre This command will generate a CSV file named books.csv. It assumes that I have a MongoDB database named bookdb with a book collection and the specified fields. Step 2: Create the PostgreSQL Table Next, I create a table in PostgreSQL that mirrors the structure of the data in the CSV file. Here’s the SQL statement I use to create a corresponding table: CREATE TABLE books ( id SERIAL PRIMARY KEY, name VARCHAR NOT NULL, position VARCHAR NOT NULL, country VARCHAR NOT NULL, specialization VARCHAR NOT NULL ); This table structure matches the fields exported from MongoDB. Step 3: Load the Data into PostgreSQL Finally, I use the PostgreSQL COPY command to import the data from the CSV file into the newly created table. Here’s the command I run: COPY books(name,author,country,genre) FROM 'C:/path/to/books.csv' DELIMITER ',' CSV HEADER; This command loads the data into the PostgreSQL books table, matching the CSV header fields to the table columns. Pros and Cons of the Manual Method Pros: It’s easy to perform migrations for small data sets. I can use the existing tools provided by both databases without relying on external software. Cons: The manual nature of the process can introduce errors. For large migrations with multiple collections, this process can become cumbersome quickly. It requires expertise to manage effectively, especially as the complexity of the requirements increases. Integrate MongoDB to PostgreSQL in minutes.Get your free trial right away! Method 2: How to Migrate Data from MongoDB to PostgreSQL using LIKE.TG Data As someone who has leveraged LIKE.TG Data for migrating between MongoDB and PostgreSQL, I can attest to its efficiency as a no-code ELT platform. What stands out for me is the seamless integration with transformation capabilities and auto schema mapping. Let me walk you through the easy 2-step process: a. Configure MongoDB as your Source: Connect your MongoDB account to LIKE.TG ’s platform by configuring MongoDB as a source connector. LIKE.TG provides an in-built MongoDB integration that allows you to set up the connection quickly. Set PostgreSQL as your Destination: Select PostgreSQL as your destination. Here, you need to provide necessary details like database host, user and password. You have successfully synced your data between MongoDB and PostgreSQL. It is that easy! I would choose LIKE.TG Data for migrating data from MongoDB to PostgreSQL because it simplifies the process, ensuring seamless integration and reducing the risk of errors. With LIKE.TG Data, I can easily migrate my data, saving time and effort while maintaining data integrity and accuracy. Additional Resources on MongoDB to PostgreSQL Sync Data from PostgreSQL to MongoDB What’s your pick? When deciding how to migrate your data from MongoDB to PostgreSQL, the choice largely depends on your specific needs, technical expertise, and project scale. Manual Method: If you prefer granular control over the migration process and are dealing with smaller datasets, the manual ETL approach is a solid choice. This method allows you to manage every step of the migration, ensuring that each aspect is tailored to your requirements. LIKE.TG Data: If simplicity and efficiency are your top priorities, LIKE.TG Data’s no-code platform is perfect. With its seamless integration, automated schema mapping, and real-time transformation features, LIKE.TG Data offers a hassle-free migration experience, saving you time and reducing the risk of errors. FAQ on MongoDB to PostgreSQL How to convert MongoDB to Postgres? Step 1: Extract Data from MongoDB using mongoexport Command.Step 2: Create a Product Table in PostgreSQL to Add the Incoming Data.Step 3: Load the Exported CSV from MongoDB to PostgreSQL. Is Postgres better than MongoDB? Choosing between PostgreSQL and MongoDB depends on your specific use case and requirements How to sync MongoDB and PostgreSQL? Syncing data between MongoDB and PostgreSQL typically involves implementing an ETL process or using specialized tools like LIKE.TG , Stitch etc. How to transfer data from MongoDB to SQL? 1. Export Data from MongoDB2. Transform Data (if necessary)3. Import Data into SQL Database4. Handle Data Mapping
 Google Analytics to MySQL: 2 Easy Methods for Replication
Google Analytics to MySQL: 2 Easy Methods for Replication
Are you attempting to gain more information from your Google Analytics by moving it to a larger database such as MySQL? Well, you’ve come to the correct place. Data replication from Google Analytics to MySQL is now much easier.This article will give you a brief overview of Google Analytics and MySQL. You will also explore 2 methods to set up Google Analytics to MySQL Integration. In addition, the manual method’s drawbacks will also be examined in more detail in further sections. Read along to see which way of connecting Google Analytics to MySQL is the most suitable for you. Methods to Set up Google Analytics to MySQL Integration Let’s dive into both the manual and LIKE.TG methods in depth. You will also see some of the pros and cons of these approaches and would be able to pick the best method to export google analytics data to MySQL based on your use case. Below are the two methods to set up Google Analytics to MySQL Integration: Method 1: Using LIKE.TG to Set up Google Analytics to MySQL Integration LIKE.TG is the only real-time ELT No-code Data Pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. Withintegration with 150+ Data Sources(40+ free sources like Google Analytics), we help you not only export data from sources load data to the destinations but also transform enrich your data, make it analysis-ready. LIKE.TG ’s fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss. GET STARTED WITH LIKE.TG FOR FREE Step 1: Configure and authenticate Google Analytics source. To get more details about Configuring Google Analytics with LIKE.TG Data, visit thislink. Step 2: Configure the MySQL database where the data needs to be loaded. To get more details about Configuring MySQL with LIKE.TG Data, visit thislink. LIKE.TG does all the heavy lifting, masks all ETL complexities, and delivers data in MySQL in a reliable fashion. Here are more reasons to try LIKE.TG to connect Google Analytics to MySQL database: Schema Management: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to the destination schema. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Data Transformation:It provides a simple interface to perfect, modify, and enrich the data you want to transfer. Bringing in LIKE.TG was a boon. Our data moves seamlessly from all sources to Redshift, enabling us to do so much more with it – Chushul Suri, Head Of Data Analytics, Meesho Simplify your Data Analysis with LIKE.TG today! SIGN UP HERE FOR A 14-DAY FREE TRIAL! Method 2: Manual ETL process to Set up Google Analytics to MySQL Integration Below is a method to manually set up Google Analytics to MySQL Integration: Step 1: Getting data from Google Analytics Google Analytics makes the click event data available through its Reporting API V4. Reporting API provides two sets of Rest API to address two specific use cases. Get aggregated analytics information on user behavior on your site on the basis of available dimensions – Google calls these metrics and dimensions. Metrics are aggregated information that you can capture and dimensions are the terms on which metrics are aggregated. For example, the number of users will be a metric and time will be a dimension. Get activities of a specific user – For this, you need to know the user id or client id. An obvious question then is how do you know the user id or client id. You will need to modify some bits in the client-side google analytics function that you are going to use and capture the client id. Google does not specifically tell you how to do this, but there is ample documentation on the internet about it. Please consult the laws and restrictions in your local country before attempting this, since the legality of this will depend on the privacy laws of the country. You will also need to go to the Google Analytics dashboard and register the client id as a new dimension. Google Analytics APIs use oAuth 2.0 as the authentication protocol. Before accessing the APIs, the user first needs to create a service account in the Google Analytics dashboard and generate authentication tokens. Let us review how this can be done. Go to google service accounts page and select a project. If you have not already created a project, create a project. Click on Create Service Account. You can ignore the permissions for now. On the ‘Grant users access to this service account’ section, click Create key Select JSON as the format for your key. Click Create a key and you will be prompted with a dialogue to save the key in your local computer. Save the key. We will be using the information from this step when we actually access the API. This API is now deprecated and all existing customers will lose access by July 1, 2024. Data API v1 is now being used instead of it. Limitations of using the manual method to load data from analytics to MySQL are: Requirement of Coding Expertise: The manual method requires organizations to have a team of experts who can write and debug codes manually in a timely manner. Security Risk: Sensitive API keys and access credentials of both Google Analytics and MySQL must be stored within the script code. This poses a significant security risk Use Cases for Google Analytics MySQL Connection There are several benefits of integrating data from Google Analytics 4 (GA4) to MySQL. Here are a few use cases: Advanced Analytics: You can perform complex queries and data analysis on your Google Analytics 4 (GA4) data because of MySQL’s powerful data processing capabilities, extracting insights that wouldn’t be possible within Google Analytics 4 (GA4) alone. Data Consolidation: Syncing to MySQL allows you to centralize your data for a holistic view of your operations if you’re using multiple other sources along with Google Analytics 4 (GA4). This helps to set up a changed data capture process so you never have any discrepancies in your data again. Historical Data Analysis: Google Analytics 4 (GA4) has limits on historical data. Long-term data retention and analysis of historical trends over time is possible because of syncing data to MySQL. Data Security and Compliance: MySQL provides robust data security features. When you load data from Analytics to MySQL, it ensures your data is secured and allows for advanced data governance and compliance management. Scalability: MySQL can handle large volumes of data without affecting performance. Hence, it provides an ideal solution for growing businesses with expanding Google Analytics 4 (GA4) data. Data Science and Machine Learning: When you connect Google Analytics to MySQL, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more. Reporting and Visualization: While Google Analytics 4 (GA4) provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to MySQL, providing more advanced business intelligence options. Download the Ultimate Guide on Database Replication Learn the 3 ways to replicate databases which one you should prefer. Step 2: Accessing Google Reporting API V4 Google provides easy-to-use libraries in Python, Java, and PHP to access its reporting APIs. It is best to use these APIs to download the data since it would be a tedious process to access these APIs using command-line tools like CURL. Here we will use the Python library to access the APIs. The following steps detail the procedure and code snippets to load data from Google Analytics to MySQL. Use the following command to install the Python GA library to your environment. sudo pip install --upgrade google-api-python-client This assumes the Python programming environment is already installed and works fine. We will now start writing the script for downloading the data as a CSV file. Import the required libraries. from apiclient.discovery import build from oauth2client.service_account import ServiceAccountCredentials Initialize the required variables. SCOPES = [‘https://www.googleapis.com/auth/analytics.readonly’] KEY_FILE_LOCATION = ‘<REPLACE_WITH_JSON_FILE>’ VIEW_ID = ‘<REPLACE_WITH_VIEW_ID>’ The above variables are required for OAuth authentication. Replace the key file location and view id with what we obtained in the first service creation step. View ids are the views from which you will be collecting the data. To get the view id of a particular view that you have already configured, go to the admin section, click on the view that you need, and go to view settings. Build the required objects. credentials = ServiceAccountCredentials.from_json_keyfile_name(KEY_FILE_LOCATION, SCOPES) #Build the service object. analytics = build(‘analyticsreporting’, ‘v4’, credentials=credentials) Execute the method to get the data. The below query is for getting the number of users aggregated by country from the last 7 days. response = analytics.reports().batchGet( body={ ‘reportRequests’: [ { ‘viewId’: VIEW_ID, ‘dateRanges’: [{‘startDate’: ‘7daysAgo’, ‘endDate’: ‘today’}], ‘metrics’: [{‘expression’: ‘ga:sessions’}], ‘dimensions’: [{‘name’: ‘ga:country’}] }] } ).execute() Parse the JSON and write the contents into a CSV file. import pandas as pd from pandas.io.json import json_normalize reports = response[‘reports’][0] columnHeader = reports[‘columnHeader’][‘dimensions’] metricHeader = reports[‘columnHeader’][‘metricHeader’][‘metricHeaderEntries’] columns = columnHeader for metric in metricHeader: columns.append(metric[‘name’]) data = json_normalize(reports[‘data’][‘rows’]) data_dimensions = pd.DataFrame(data[‘dimensions’].tolist()) data_metrics = pd.DataFrame(data[‘metrics’].tolist()) data_metrics = data_metrics.applymap(lambda x: x[‘values’]) data_metrics = pd.DataFrame(data_metrics[0].tolist()) result = pd.concat([data_dimensions, data_metrics], axis=1, ignore_index=True) result.to_csv(‘reports.csv’) Save the script and execute it. The result will be a CSV file with the following columns Id , ga:country, ga:sessions This file can be directly loaded to a MySQL table using the below command. Please ensure the table is already created. LOAD DATA INFILE’products.csv’ INTO TABLE customers FIELDS TERMINATED BY ‘,’ ENCLOSED BY ‘“’ LINES TERMINATED BY ‘rn’ ; That’s it! You now have your google analytics data in your MySQL. Now that we know how to get the Google Analytics data using custom code, let’s look into the limitations of using this method. Challenges of Building a Custom Setup The method even though elegant, requires you to write a lot of custom code. Google’s output JSON structure is a complex one and you may have to make changes to the above code according to the data you query from the API. This approach will work for a one-off data load to MySQL, but in most cases, organizations need to do this periodically merging the data point every day with seamless handling of duplicates. This will need you to write a very sophisticated import tool just for Google Analytics. The above method addresses only one API that is provided by Google. There are many other available APIs from Google which provide different types of data from the Google Analytics engine. An example is a real-time API. All these APIs come with a different output JSON structure and the developers will need to write separate parsers. A solution to all the above problems is to use a completely managed Data Integration Platform like LIKE.TG . Before wrapping up, let’s cover some basics. Prerequisites You will have a much easier time understanding the ways for setting up the Google Analytics to MySQL connection if you have gone through the following aspects: An active Google Analytics account. An active MySQL account. Working knowledge of SQL. Working knowledge of at least one scripting language. Introduction to Google Analytics Google Analytics is the service offered by Google to get complete information about your website and its users. It allows the site owners to measure the performance of their marketing, content, and products. It not only provides unique insights but also helps users deploy machine learning capabilities to make the most of their data. Despite all the unique analysis services provided by Google, it is sometimes required to get the raw clickstream data from your website into the on-premise databases. This helps in creating deeper analysis results by combining the clickstream data with the organization’s customer data and product data. To know more about Google Analytics, visit this link. Introduction to MySQL MySQL is a SQL-based open-source Relational Database Management System. It stores data in the form of tables. MySQL is a platform-independent database, which means you can use it on Windows, Mac OS X, or Linux with ease. MySQL is the world’s most used database, with proven performance, reliability, and ease of use. It is used by prominent open-source programs like WordPress, Magento, Open Cart, Joomla, and top websites like Facebook, YouTube, and Twitter. To know more about MySQL, visit this link. Conclusion This article provided a detailed step-by-step tutorial for setting up your Google Analytics to MySQL Integration utilizing the two techniques described in this article. The manual method although effective will require a lot of time and resources. Data migration from Google Analytics to MySQL is a time-consuming and tedious procedure, but with the help of a data integration solution like LIKE.TG , it can be done with little work and in no time. VISIT OUR WEBSITE TO EXPLORE LIKE.TG Businesses can use automated platforms likeLIKE.TG to set this integration and handle the ETL process. It helps you directly transfer data from a source of your choice to a Data Warehouse, Business Intelligence tools, or any other desired destination in a fully automated and secure manner without having to write any code and will provide you with a hassle-free experience. SIGN UP and move data from Google Analytics to MySQL instantly. Share your experience of connecting Google Analytics and MySQL in the comments section below!
 Data Warehouse Best Practices: 6 Factors to Consider in 2024
Data Warehouse Best Practices: 6 Factors to Consider in 2024
What is Data Warehousing? Data warehousing is the process of collating data from multiple sources in an organization and store it in one place for further analysis, reporting and business decision making. Typically, organizations will have a transactional database that contains information on all day to day activities. Organizations will also have other data sources – third party or internal operations related. Data from all these sources are collated and stored in a data warehouse through an ELT or ETL process. The data model of the warehouse is designed such that, it is possible to combine data from all these sources and make business decisions based on them.In this blog, we will discuss 6 most important factors and data warehouse best practices to consider when building your first data warehouse. Impact of Data Sources Kind of data sources and their format determines a lot of decisions in a data warehouse architecture. Some of the best practices related to source data while implementing a data warehousing solution are as follows. Detailed discovery of data source, data types and its formats should be undertaken before the warehouse architecture design phase. This will help in avoiding surprises while developing the extract and transformation logic. Data sources will also be a factor in choosing the ETL framework. Irrespective of whether the ETL framework is custom-built or bought from a third party, the extent of its interfacing ability with the data sources will determine the success of the implementation. The Choice of Data Warehouse One of the most primary questions to be answered while designing a data warehouse system is whether to use a cloud-based data warehouse or build and maintain an on-premise system. There are multiple alternatives for data warehouses that can be used as a service, based on a pay-as-you-use model. Likewise, there are many open sources and paid data warehouse systems that organizations can deploy on their infrastructure. On-Premise Data Warehouse An on-premise data warehouse means the customer deploys one of the available data warehouse systems – either open-source or paid systems on his/her own infrastructure. There are advantages and disadvantages to such a strategy. Advantages of using an on-premise setup The biggest advantage here is that you have complete control of your data. In an enterprise with strict data security policies, an on-premise system is the best choice. The data is close to where it will be used and latency of getting the data from cloud services or the hassle of logging to a cloud system can be annoying at times. Cloud services with multiple regions support to solve this problem to an extent, but nothing beats the flexibility of having all your systems in the internal network. An on-premise data warehouse may offer easier interfaces to data sources if most of your data sources are inside the internal network and the organization uses very little third-party cloud data. Disadvantages of using an on-premise setup Building and maintaining an on-premise system requires significant effort on the development front. Scaling can be a pain because even if you require higher capacity only for a small amount of time, the infrastructure cost of new hardware has to be borne by the company. Scaling down at zero cost is not an option in an on-premise setup. Cloud Data Warehouse In a cloud-based data warehouse service, the customer does not need to worry about deploying and maintaining a data warehouse at all. The data warehouse is built and maintained by the provider and all the functionalities required to operate the data warehouse are provided as web APIs. Examples for such services are AWS Redshift, Microsoft Azure SQL Data warehouse, Google BigQuery, Snowflake, etc. Such a strategy has its share of pros and cons. Advantages of using a cloud data warehouse: Scaling in a cloud data warehouse is very easy. The provider manages the scaling seamlessly and the customer only has to pay for the actual storage and processing capacity that he uses. Scaling down is also easy and the moment instances are stopped, billing will stop for those instances providing great flexibility for organizations with budget constraints. The customer is spared of all activities related to building, updating and maintaining a highly available and reliable data warehouse. Disadvantages of using a cloud data warehouse The biggest downside is the organization’s data will be located inside the service provider’s infrastructure leading to data security concerns for high-security industries. There can be latency issues since the data is not present in the internal network of the organization. To an extent, this is mitigated by the multi-region support offered by cloud services where they ensure data is stored in preferred geographical regions. The decision to choose whether an on-premise data warehouse or cloud-based service is best-taken upfront. For organizations with high processing volumes throughout the day, it may be worthwhile considering an on-premise system since the obvious advantages of seamless scaling up and down may not be applicable to them. Simplify your Data Analysis with LIKE.TG ’s No-code Data Pipeline A fully managed No-code Data Pipeline platform like LIKE.TG helps you integrate data from 100+ data sources (including 40+ Free Data Sources) to a destination of your choice in real-time in an effortless manner. LIKE.TG with its minimal learning curve can be set up in just a few minutes allowing the users to load data without having to compromise performance. Its strong integration with umpteenth sources provides users with the flexibility to bring in data of different kinds, in a smooth fashion without having to code a single line. GET STARTED WITH LIKE.TG FOR FREE Check Out Some of the Cool Features of LIKE.TG : Completely Automated: The LIKE.TG platform can be set up in just a few minutes and requires minimal maintenance. Real-Time Data Transfer: LIKE.TG provides real-time data migration, so you can have analysis-ready data always. Transformations: LIKE.TG provides preload transformations through Python code. It also allows you to run transformation code for each event in the Data Pipelines you set up. You need to edit the event object’s properties received in the transform method as a parameter to carry out the transformation. LIKE.TG also offers drag and drop transformations like Date and Control Functions, JSON, and Event Manipulation to name a few. These can be configured and tested before putting them to use. Connectors: LIKE.TG supports 100+ Integrations to SaaS platforms, files, databases, analytics, and BI tools. It supports various destinations including Amazon Redshift, Firebolt, Snowflake Data Warehouses; Databricks, Amazon S3 Data Lakes; and MySQL, SQL Server, TokuDB, DynamoDB, PostgreSQL databases to name a few. 100% Complete Accurate Data Transfer: LIKE.TG ’s robust infrastructure ensures reliable data transfer with zero data loss. Scalable Infrastructure: LIKE.TG has in-built integrations for 100+ sources, that can help you scale your data infrastructure as required. 24/7 Live Support: The LIKE.TG team is available round the clock to extend exceptional support to you through chat, email, and support calls. Schema Management: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to the destination schema. Live Monitoring: LIKE.TG allows you to monitor the data flow so you can check where your data is at a particular point in time. Simplify your Data Analysis with LIKE.TG today! SIGN UP HERE FOR A 14-DAY FREE TRIAL! ETL vs ELT The movement of data from different sources to data warehouse and the related transformation is done through an extract-transform-load or an extract-load-transform workflow. Whether to choose ETL vs ELT is an important decision in the data warehouse design. In an ETL flow, the data is transformed before loading and the expectation is that no further transformation is needed for reporting and analyzing. ETL has been the de facto standard traditionally until the cloud-based database services with high-speed processing capability came in. This meant, the data warehouse need not have completely transformed data and data could be transformed later when the need comes. This way of data warehousing has the below advantages. The transformation logic need not be known while designing the data flow structure. Only the data that is required needs to be transformed, as opposed to the ETL flow where all data is transformed before being loaded to the data warehouse. ELT is a better way to handle unstructured data since what to do with the data is not usually known beforehand in case of unstructured data. As a best practice, the decision of whether to use ETL or ELT needs to be done before the data warehouse is selected. An ELT system needs a data warehouse with a very high processing ability. Download the Cheatsheet on Optimizing Data Warehouse Performance Learn the Best Practices for Data Warehouse Performance Architecture Consideration Designing a high-performance data warehouse architecture is a tough job and there are so many factors that need to be considered. Given below are some of the best practices. Deciding the data model as easily as possible – Ideally, the data model should be decided during the design phase itself. The first ETL job should be written only after finalizing this. At this day and age, it is better to use architectures that are based on massively parallel processing. Using a single instance-based data warehousing system will prove difficult to scale. Even if the use case currently does not need massive processing abilities, it makes sense to do this since you could end up stuck in a non-scalable system in the future. If the use case includes a real-time component, it is better to use the industry-standard lambda architecture where there is a separate real-time layer augmented by a batch layer. ELT is preferred when compared to ETL in modern architectures unless there is a complete understanding of the complete ETL job specification and there is no possibility of new kinds of data coming into the system. Build a Source Agnostic Integration Layer The primary purpose of the integration layers is to extract information from multiple sources. By building a Source Agnostic integration layer you can ensure better business reporting. So, unless the company has a personalized application developed with a business-aligned data model on the back end, opting for a third-party source to align defeats the purpose. Integration needs to align with the business model. ETL Tool Considerations Once the choice of data warehouse and the ETL vs ELT decision is made, the next big decision is about the ETL tool which will actually execute the data mapping jobs. An ETL tool takes care of the execution and scheduling of all the mapping jobs. The business and transformation logic can be specified either in terms of SQL or custom domain-specific languages designed as part of the tool. The alternatives available for ETL tools are as follows Completely custom-built tools – This means the organization exploits open source frameworks and languages to implement a custom ETL framework which will execute jobs according to the configuration and business logic provided. This is an expensive option but has the advantage that the tool can be built to have the best interfacing ability with the internal data sources. Completely managed ETL services – Data warehouse providers like AWS and Microsoft offer ETL tools as well as a service. An example is the AWS glue or AWS data pipeline. Such services relieve the customer of the design, development and maintenance activities and allow them to focus only on the business logic. A limitation is that these tools may have limited abilities to interface with internal data sources that are custom ones or not commonly used. Fully Managed Data Integration Platform like LIKE.TG : LIKE.TG Data’s code-free platform can help you move from 100s of different data sources into any warehouse in mins. LIKE.TG automatically takes care of handling everything from Schema changes to data flow errors, making data integration a zero maintenance affair for users. You can explore a 14-day free trial with LIKE.TG and experience a hassle-free data load to your warehouse. Identify Why You Need a Data Warehouse Organizations usually fail to implement a Data Lake because they haven’t established a clear business use case for it. Organizations that begin by identifying a business problem for their data, can stay focused on finding a solution. Here are a few primary reasons why you might need a Data Warehouse: Improving Decision Making: Generally, organizations make decisions without analyzing and obtaining the complete picture from their data as opposed to successful businesses that develop data-driven strategies and plans. Data Warehousing improves the efficiency and speed of data access, allowing business leaders to make data-driven strategies and have a clear edge over the competition. Standardizing Your Data: Data Warehouses store data in a standard format making it easier for business leaders to analyze it and extract actionable insights from it. Standardizing the data collated from various disparate sources reduces the risk of errors and improves the overall accuracy. Reducing Costs: Data Warehouses let decision-makers dive deeper into historical data and ascertain the success of past initiatives. They can take a look at how they need to change their approach to minimize costs, drive growth, and increase operational efficiencies. Have an Agile Approach Instead of a Big Bang Approach Among the Data Warehouse Best Practices, having an agile approach to Data Warehousing as opposed to a Big Bang Approach is one of the most pivotal ones. Based on the complexity, it can take anywhere between a few months to several years to build a Modern Data Warehouse. During the implementation, the business cannot realize any value from their investment. The requirements also evolve with time and sometimes differ significantly from the initial set of requirements. This is why a Big Bang approach to Data Warehousing has a higher risk of failure because businesses put the project on hold. Plus, you cannot personalize the Big Bang approach to a specific vertical, industry, or company. By following an agile approach you allow the Data Warehouse to evolve with the business requirements and focus on current business problems. this model is an iterative process in which modern data warehouses are developed in multiple sprints while including the business user throughout the process for continuous feedback. Have a Data Flow Diagram By having a Data Flow Diagram in place, you have a complete overview of where all the business’ data repositories are and how the data travels within the organization in a diagrammatic format. This also allows your employees to agree on the best steps moving forward because you can’t get to where you want to be if you have do not have an inkling about where you are. Define a Change Data Capture (CDC) Policy for Real-Time Data By defining the CDC policy you can capture any changes that are made in a database, and ensure that these changes get replicated in the Data Warehouse. The changes are captured, tracked, and stored in relational tables known as change tables. These change tables provide a view of historical data that has been changed over time. CDC is a highly effective mechanism for minimizing the impact on the source when loading new data into your Data Warehouse. It also does away with the need for bulk load updating along with inconvenient batch windows. You can also use CDC to populate real-time analytics dashboards, and optimize your data migrations. Consider Adopting an Agile Data Warehouse Methodology Data Warehouses don’t have to be monolithic, huge, multi-quarter/yearly efforts anymore. With proper planning aligning to a single integration layer, Data Warehouse projects can be dissected into smaller and faster deliverable pieces that return value that much more quickly. By adopting an agile Data Warehouse methodology, you can also prioritize the Data Warehouse as the business changes. Use Tools instead of Building Custom ETL Solutions With the recent developments of Data Analysis, there are enough 3rd party SaaS tools (hosted solutions) for a very small fee that can effectively replace the need for coding and eliminate a lot of future headaches. For instance, Loading and Extracting tools are so good these days that you can have the pick of the litter for free all the way to tens of thousands of dollars a month. You can quite easily find a solution that is tailored to your budget constraints, support expectations, and performance needs. However, there are various legitimate fears in choosing the right tool, since there are so many SaaS solutions with clever marketing teams behind them. Other Data Warehouse Best Practices Other than the major decisions listed above, there is a multitude of other factors that decide the success of a data warehouse implementation. Some of the more critical ones are as follows. Metadata management – Documenting the metadata related to all the source tables, staging tables, and derived tables are very critical in deriving actionable insights from your data. It is possible to design the ETL tool such that even the data lineage is captured. Some of the widely popular ETL tools also do a good job of tracking data lineage. Logging – Logging is another aspect that is often overlooked. Having a centralized repository where logs can be visualized and analyzed can go a long way in fast debugging and creating a robust ETL process. Joining data – Most ETL tools have the ability to join data in extraction and transformation phases. It is worthwhile to take a long hard look at whether you want to perform expensive joins in your ETL tool or let the database handle that. In most cases, databases are better optimized to handle joins. Keeping the transaction database separate – The transaction database needs to be kept separate from the extract jobs and it is always best to execute these on a staging or a replica table such that the performance of the primary operational database is unaffected. Monitoring/alerts – Monitoring the health of the ETL/ELT process and having alerts configured is important in ensuring reliability. Point of time recovery – Even with the best of monitoring, logging, and fault tolerance, these complex systems do go wrong. Having the ability to recover the system to previous states should also be considered during the data warehouse process design. Conclusion The above sections detail the best practices in terms of the three most important factors that affect the success of a warehousing process – The data sources, the ETL tool and the actual data warehouse that will be used.This includes Data Warehouse Considerations, ETL considerations, Change Data Capture, adopting an Agile methodology, etc. Are there any other factors that you want us to touch upon? Let us know in the comments! Extracting complex data from a diverse set of data sources to carry out an insightful analysis can be challenging, and this is where LIKE.TG saves the day! LIKE.TG offers a faster way to move data from Databases or SaaS applications into your Data Warehouse to be visualized in a BI tool. LIKE.TG is fully automated and hence does not require you to code. VISIT OUR WEBSITE TO EXPLORE LIKE.TG Want to take LIKE.TG for a spin?SIGN UP and experience the feature-rich LIKE.TG suite first hand. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.
 Moving Data from MongoDB to MySQL: 2 Easy Methods
Moving Data from MongoDB to MySQL: 2 Easy Methods
MongoDB is a NoSQL database that stores objects in a JSON-like structure. Because it treats objects as documents, it is usually classified as document-oriented storage. Schemaless databases like MongoDB offer unique versatility because they can store semi-structured data. MySQL, on the other hand, is a structured database with a hard schema. It is a usual practice to use NoSQL databases for use cases where the number of fields will evolve as the development progresses. When the use case matures, organizations will notice the overhead introduced by their NoSQL schema. They will want to migrate the data to hard-structured databases with comprehensive querying ability and predictable query performance. In this article, you will first learn the basics about MongoDB and MySQL and how to easily set up MongoDB to MySQL Integration using the two methods. What is MongoDB? MongoDB is a popular open-source, non-relational, document-oriented database. Instead of storing data in tables like traditional relational databases, MongoDB stores data in flexible JSON-like documents with dynamic schemas, making it easy to store unstructured or semi-structured data. Some key features of MongoDB include: Document-oriented storage: More flexible and capable of handling unstructured data than relational databases. Documents map nicely to programming language data structures. High performance: Outperforms relational databases in many scenarios due to flexible schemas and indexing. Handles big data workloads with horizontal scalability. High availability: Supports replication and automated failover for high availability. Scalability: Scales horizontally using sharding, allowing the distribution of huge datasets and transaction load across commodity servers. Elastic scalability for handling variable workloads. What is MySQL? MySQL is a widely used open-source Relational Database Management System (RDBMS) developed by Oracle. It employs structured query language (SQL) and stores data in tables with defined rows and columns, making it a robust choice for applications requiring data integrity, consistency, and reliability. Some major features that have contributed to MySQL’s popularity over competing database options are: Full support for ACID (Atomicity, Consistency, Isolation, Durability) transactions, guaranteeing accuracy of database operations and resilience to system failures – vital for use in financial and banking systems. Implementation of industry-standard SQL for manipulating data, allowing easy querying, updating, and administration of database contents in a standardized way. Database replication capability enables MySQL databases to be copied and distributed across servers. This facilitates scalability, load balancing, high availability, and fault tolerance in mission-critical production environments. Load Your Data from Google Ads to MySQLGet a DemoTry itLoad Your Data from Salesforce to MySQLGet a DemoTry itLoad Your Data from MongoDB to MySQLGet a DemoTry it Methods to Set Up MongoDB to MySQL Integration There are many ways of loading data from MongoDB to MySQL. In this article, you will be looking into two popular ways. In the end, you will understand each of these two methods well. This will help you to make the right decision based on your use case: Method 1: Manual ETL Process to Set Up MongoDB to MySQL Integration Method 2: Using LIKE.TG Data to Set Up MongoDB to MySQL Integration Prerequisites MongoDB Connection Details MySQL Connection Details Mongoexport Tool Basic understanding of MongoDB command-line tools Ability to write SQL statements Method 1: Using CSV File Export/Import to Convert MongoDB to MySQL MongoDB and MySQL are incredibly different databases with different schema strategies. This means there are many things to consider before moving your data from a Mongo collection to MySQL. The simplest of the migration will contain the few steps below. Step 1: Extract data from MongoDB in a CSV file format Use the default mongoexport tool to create a CSV from the collection. mongoexport --host localhost --db classdb --collection student --type=csv --out students.csv --fields first_name,middle_name,last_name, class,email In the above command, classdb is the database name, the student is the collection name and students.csv is the target CSV file containing data from MongoDB. An important point here is the –field attribute. This attribute should have all the lists of fields that you plan to export from the collection. If you consider it, MongoDB follows a schema-less strategy, and there is no way to ensure that all the fields are present in all the documents. If MongoDB were being used for its intended purpose, there is a big chance that not all documents in the same collection have all the attributes. Hence, while doing this export, you should ensure these fields are in all the documents. If they are not, MongoDB will not throw an error but will populate an empty value in their place. Step 2: Create a student table in MySQL to accept the new data. Use the Create table command to create a new table in MySQL. Follow the code given below. CREATE TABLE students ( id INT(6) UNSIGNED AUTO_INCREMENT PRIMARY KEY, firstname VARCHAR(30) NOT NULL, middlename VARCHAR(30) NOT NULL, lastname VARCHAR(30) NOT NULL, class VARCHAR(30) NOT NULL, email VARCHAR(30) NOT NULL, ) Step 3: Load the data into MySQL Load the data into the MySQL table using the below command. LOAD DATA LOCAL INFILE 'students.csv' INTO TABLE students FIELDS TERMINATED BY ',' ENCLOSED BY '"' LINES TERMINATED BY 'n' (firstname,middlename,lastname,class,email) You have the data from MongoDB loaded into MySQL now. Another alternative to this process would be to exploit MySQL’s document storage capability. MongoDB documents can be directly loaded as a MySQL collection rather than a MySQL table. The caveat is that you cannot use the true power of MySQL’s structured data storage. In most cases, that is why you moved the data to MySQL in the first place. However, the above steps only work for a limited set of use cases and do not reflect the true challenges in migrating a collection from MongoDB to MySQL. Let us look into them in the next section. Limitations of Using the CSV Export/Import Method | Manual setting up Data Structure Difference: MongoDB has a schema-less structure, while MySQL has a fixed schema. This can create an issue when loading data from MongoDB to MySQL, and transformations will be required. Time-Consuming: Extracting data from MongoDB manually and creating a MySQL schema is time-consuming, especially for large datasets requiring modification to fit the new structure. This becomes even more challenging because applications must run with little downtime during such transfers. Initial setup is complex: The initial setup for data transfer between MongoDB and MySQL demands a deep understanding of both databases. Configuring the ETL tools can be particularly complex for those with limited technical knowledge, increasing the potential for errors. A solution to all these complexities will be to use a third-party cloud-based ETL tool like LIKE.TG .LIKE.TG can mask all the above concerns and provide an elegant migration process for your MongoDB collections. Method 2: Using LIKE.TG Data to Set Up MongoDB to MySQL Integration The steps to load data from MongoDB to MySQL using LIKE.TG Data are as follows: Step 1: Configure MongoDB as your Source ClickPIPELINESin theNavigation Bar. Click+ CREATEin thePipelines List View. In theSelect Source Typepage, selectMongoDBas your source. Specify MongoDB Connection Settings as following: Step 2: Select MySQL as your Destination ClickDESTINATIONSin theNavigation Bar. Click+ CREATEin theDestinations List View. In theAdd Destination page, selectMySQL. In theConfigure yourMySQLDestinationpage, specify the following: LIKE.TG automatically flattens all the nested JSON data coming from MongoDB and automatically maps it to MySQL destination without any manual effort.For more information on integrating MongoDB to MySQL, refer to LIKE.TG documentation. Here are more reasons to try LIKE.TG to migrate from MongoDB to MySQL: Use Cases of MongoDB to MySQL Migration Structurization of Data: When you migrate MongoDB to MySQL, it provides a framework to store data in a structured manner that can be retrieved, deleted, or updated as required. To Handle Large Volumes of Data: MySQL’s structured schema can be useful over MongoDB’s document-based approach for dealing with large volumes of data, such as e-commerce product catalogs. This can be achieved if we convert MongoDB to MySQL. MongoDB compatibility with MySQL Although both MongoDB and MySQL are databases, you cannot replace one with the other. A migration plan is required if you want to switch databases. These are a few of the most significant variations between the databases. Querying language MongoDB has a different approach to data querying than MySQL, which uses SQL for the majority of its queries. You may use aggregation pipelines to do sophisticated searches and data processing using the MongoDB Query API. It will be necessary to modify the code in your application to utilize this new language. Data structures The idea that MongoDB does not enable relationships across data is a bit of a fiction. Nevertheless, you may wish to investigate other data structures to utilize all of MongoDB’s capabilities fully. Rather than depending on costly JOINs, you may embed documents directly into other documents in MongoDB. This kind of modification results in significantly quicker data querying, less hardware resource usage, and data returned in a format that is familiar to software developers. Additional Resources for MongoDB Integrations and Migrations Connect MongoDB to Snowflake Connect MongoDB to Tableau Sync Data from MongoDB to PostgreSQL Move Data from MongoDB to Redshift Replicate Data from MongoDB to Databricks Conclusion This article gives detailed information on migrating data from MongoDB to MySQL. It can be concluded that LIKE.TG seamlessly integrates with MongoDB and MySQL, ensuring that you see no delay in setup and implementation. Businesses can use automated platforms likeLIKE.TG Data to export MongoDB to MySQL and handle the ETL process. It helps you directly transfer data from a source of your choice to a Data Warehouse, Business Intelligence tools, or any other desired destination in a fully automated and secure manner without having to write any code. So, to enjoy this hassle-free experience, sign up for our 14-day free trial and make your data transfer easy! FAQ on MongoDB to MySQL Can I migrate from MongoDB to MySQL? Yes, you can migrate your data from MongoDB to MySQL using ETL tools like LIKE.TG Data. Can MongoDB connect to MySQL? Yes, you can connect MongoDB to MySQL using manual methods or automated data pipeline platforms. How to transfer data from MongoDB to SQL? To transfer data from MongoDB to MySQL, you can use automated pipeline platforms like LIKE.TG Data, which transfers data from source to destination in three easy steps:Configure your MongoDB Source.Select the objects you want to transfer.Configure your Destination, i.e., MySQL. Is MongoDB better than MySQL? It depends on your use case. MongoDB works better for unstructured data, has a flexible schema design, and is very scalable. Meanwhile, developers prefer MySQL for structured data, complex queries, and transactional integrity. Share your experience of loading data from MongoDB to MySQL in the comment section below.
 Google Sheets to Snowflake: 2 Easy Methods
Google Sheets to Snowflake: 2 Easy Methods
Is your data in Google Sheets becoming too large for on-demand analytics? Are you struggling to combine data from multiple Google Sheets into a single source of truth for reports and analytics? If that’s the case, then your business may be ready for a move to a mature data platform like Snowflake. This post covers two approaches for migrating your data from Google Sheets to Snowflake. Snowflake Google Sheets integration facilitates data accessibility and collaboration by allowing information to be transferred and analyzed across the two platforms with ease. The following are the methods you can use to connect Google Sheets to Snowflake in a seamless fashion: Method 1: Using LIKE.TG Data to Connect Google Sheets to Snowflake LIKE.TG is the only real-time ELT No-code data pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. Withintegration with 150+ Data Sources(40+ free sources), we help you not only export data from sources load data to the destinations but also transform enrich your data, make it analysis-ready. Sign up here for a 14-Day Free Trial! LIKE.TG provides an easy-to-use data integration platform that works by building an automated pipeline in just two interactive steps: Step 1: Configure Google Sheets as a source, by entering the Pipeline Name and the spreadsheet you wish to replicate. Perform the following steps to configure Google Sheets as a Source in your Pipeline: Click PIPELINES in the Navigation Bar. Click + CREATE in the Pipelines List View. In the Select Source Type page, select Google Sheets. In the Configure your Google Sheets account page, to select the authentication method for connecting to Google Sheets, do one of the following: To connect with a User Account, do one of the following: Select a previously configured account and click CONTINUE. Click + ADD GOOGLE SHEETS ACCOUNT and perform the following steps to configure an account: Select the Google account associated with your Google Sheets data. Click Allow to authorize LIKE.TG to access the data. To connect with a Service Account, do one of the following: Select a previously configured account and click CONTINUE. Click the attach icon () to upload the Service Account Key and click CONFIGURE GOOGLE SHEETS ACCOUNT.Note: LIKE.TG supports only JSON format for the key file. In the Configure your Google Sheets Source page, specify the Pipeline Name, Sheets, Custom Header Row. Click TEST CONTINUE. Proceed to configuring the data ingestion and setting up the Destination. Step 2: Create and Configure your Snowflake Warehouse LIKE.TG provides you with a ready-to-use script to configure the Snowflake warehouse you intend to use as the Destination. Follow these steps to run the script: Log in to your Snowflake account. In the top right corner of the Worksheets tab, click the + icon to create a new worksheet. Paste the script in the worksheet. The script creates a new role for LIKE.TG in your Snowflake Destination. Keeping your privacy in mind, the script grants only the bare minimum permissions required by LIKE.TG to load the data in your Destination. Replace the sample values provided in lines 2-7 of the script with your own to create your warehouse. These are the credentials that you will be using to connect your warehouse to LIKE.TG . You can specify a new warehouse, role, and or database name to create these now or use pre-existing ones to load data into. Press CMD + A (Mac) or CTRL + A (Windows) inside the worksheet area to select the script. Press CMD+return (Mac) or CTRL + Enter (Windows) to run the script. Once the script runs successfully, you can use the credentials from lines 2-7 of the script to connect your Snowflake warehouse to LIKE.TG . Step 3: Complete Google Sheets to Snowflake migration by providing your destination name, account name, region of your account, database username and password, database and schema name, and the Data Warehouse name. And LIKE.TG automatically takes care of the rest. It’s just that simple.You are now ready to start migrating data from Google Sheets to Snowflake in a hassle-free manner! You can also integrate data from numerous other free data sources like Google Sheets, Zendesk, etc. to the desired destination of your choice such as Snowflake in a jiff. LIKE.TG is also much faster, thanks to its highly optimized features and architecture. Some of the additional features you can also enjoy with LIKE.TG are: Transformations– LIKE.TG provides preload transformations through Python code. It also allows you to run transformation code for each event in the pipelines you set up. You need to edit the event object’s properties received in the transform method as a parameter to carry out the transformation. LIKE.TG also offers drag-and-drop transformations like Date and Control Functions, JSON, and Event Manipulation to name a few. These can be configured and tested before putting them to use. Monitoring and Data Management – LIKE.TG automatically manages your data loads and ensures you always have up-to-date and accurate data in Snowflake. Automatic Change Data Capture – LIKE.TG performs incremental data loads automatically through a number of in-built Change Data Capture mechanisms. This means, as and when data on Google Sheets changes, they are loaded onto Snowflake in real time. It just took us 2 weeks to completely transform from spreadsheets to a modern data stack. Thanks to LIKE.TG that helped us make this transition so smooth and quick. Now all the stakeholders of our management, sales, and marketing team can easily build and access their reports in just a few clicks. – Matthew Larner, Managing Director, ClickSend Method 2: Using Migration Scripts to Connect Google Sheets to Snowflake To migrate your data from Google Sheets to Snowflake, you may opt for a custom-built data migration script to get the job done.We will demonstrate this process in the next paragraphs. To proceed, you will need the following requirements. Step 1: Setting Up Google Sheets API Access for Google Sheets As a first step, you would need to set up Google Sheets API access for the affected Google Sheets. Start by doing the following: 1. Log in to the Google account that owns the Google Sheets 2. Point your browser to the Google Developer Console (copy and paste the following in your browser: console.developers.google.com) 3. After the console loads create a project by clicking the “Projects” dropdown and then clicking “New Project“ 4. Give your project a name and click “Create“ 5. After that, click “Enable APIs and Services“ 6. Search for “Google Sheets API” in the search bar that appears and select it 7. Click “Enable” to enable the Google Sheets API 8. Click on the “Credentials” option on the left navbar in the view that appears, then click “Create Credentials“, and finally select “Service Account“ 9. Provide a name for your service account. You will notice it generates an email format for the Service Account ID. In my example in the screenshot below, it is “[email protected]”. Take note of this value. The token “migrate-268012” is the name of the project I created while “gsheets-migration” is the name of my service account. In your case, these would be your own supplied values. 10. Click “Create” and fill out the remaining optional fields. Then click “Continue“ 11. In the view that appears, click “Create Key“, select the “JSON” option and click “Create” to download your key file (credentials). Please store it in a safe place. We will use this later when setting up our migration environment. 12. Finally, click “Done“. At this point, all that remains for the Google Sheets setup is the sharing of all the Google Sheets you wish to migrate with the email-format Service Account ID mentioned in step 9 above. Note: You can copy your Service Account ID from the “client-email” field of the credential file you downloaded. For this demonstration, I will be migrating a sheet called “data-uplink-logs” shown in the screenshot below. I will now share it with my Service Account ID:Click “Share” on the Google sheet, paste in your Service Account ID, and click “Send“. Repeat this process for all sheets you want to migrate. Ignore any “mail delivery subsystem failure” notifications you receive while sharing the sheets, as your Service Account ID is not designed to operate as a normal email address. Step 2: Configuring Target Database in Snowflake We’re now ready to get started on the Snowflake side of the configuration process, which is simpler. To begin, create a Snowflake account. Creating an account furnishes you with all the credentials you will need to access Snowflake from your migration script. Specifically: After creating your account, you will be redirected to your Cloud Console which will open up in your browser During the account creation process, you would have specified your chosen username and password. You would have also selected your preferred AWS region, which will be part of your account. Your Snowflake account is of the form <Your Account ID>.<AWS Region> and your Snowflake cloud console URL will be of the form https://<Your Account ID>.<AWS Region>.snowflakecomputing.com/ Prepare and store a JSON file with these credentials. It will have the following layout: { "user": "<Your Username>", "account": "<Your Account ID>.<AWS Region>", "password": "<Your Password>" } After storing the JSON file, take some time to create your target environment on Snowflake using the intuitive User Interface. You are initially assigned a Data Warehouse called COMPUTE_WH so you can go ahead and create a Database and tables in it. After providing a valid name for your database and clicking “Finish“, click the “Grant Privileges” button which will show the form in the screenshot below. Select the “Modify” privilege and assign it to your schema name (which is “PUBLIC” by default). Click “Grant“. Click “Cancel” if necessary, after that, to return the main view. The next step is to add a table to your newly created database. You do this by clicking the database name on the left display and then clicking on the “Create Table” button. This will pop up the form below for you to design your table: After designing your table, click “Finish” and then click on your table name to verify that your table was created as desired: Finally, open up a Worksheet pane, which will allow you to run queries on your table. Do this by clicking on the “Worksheets” icon, and then clicking on the “+” tab. You can now select your database from the left pane to start running queries. We will run queries from this view to verify that our data migration process is correctly writing our data from the Google sheet to this table. We are now ready to move on to the next step. Step 3: Preparing a Migration Environment on Linux Server In this step, we will configure a migration environment on our Linux server. SSH into your Linux instance. I am using a remote AWS EC2 instance running Ubuntu, so my SSH command is of the form ssh -i <keyfile>.pem ubuntu@<server_public_IP> Once in your instance, run sudo apt-get update to update the environment Next, create a folder for the migration project and enter it sudo mkdir migration-test; cd migration-test It’s now time to clone the migration script we created for this post: sudo git clone https://github.com/cmdimkpa/Google-Sheets-to-Snowflake-Data-Migration.git Enter the project directory and view contents with the command: cd Google-Sheets-to-Snowflake-Data-Migration; ls This reveals the following files: googlesheets.json: copy your saved Google Sheets API credentials into this file. snowflake.json: likewise, copy your saved Snowflake credentials into this file. migrate.py: this is the migration script. Using the Migration Script Before using the migration script (a Python script), we must ensure the required libraries for both Google Sheets and Snowflake are available in the migration environment. Python itself should already be installed – this is usually the case for Linux servers, but check and ensure it is installed before proceeding. To install the required packages, run the following commands: sudo apt-get install -y libssl-dev libffi-dev pip install --upgrade snowflake-connector-python pip install gspread oauth2client PyOpenSSL At this point, we are ready to run the migration script. The required command is of the form: sudo python migrate.py <Source Google Sheet Name> <Comma-separated list of columns in the Google Sheet to Copy> <Number of rows to copy each run> <Snowflake target Data Warehouse> <Snowflake target Database> <Snowflake target Table> <Snowflake target table Schema> <Comma-separated list of Snowflake target table fields> <Snowflake account role> For our example process, the command becomes: sudo python migrate.py data-uplink-logs A,B,C,D 24 COMPUTE_WH TEST_GSHEETS_MIGRATION GSHEETS_MIGRATION PUBLIC CLIENT_ID,NETWORK_TYPE,BYTES,UNIX_TIMESTAMP SYSADMIN To migrate 24 rows of incremental data (each run) from our test Google Sheet data-uplink-logs to our target Snowflake environment, we simply run the command above. The following is a screenshot of what follows: The reason we migrate only 24 rows at a time is to beat the rate limit for the free tier of the Google Sheets API. Depending on your plan, you may not have this restriction. Step 4: Testing the Migration Process To test that the migration ran successfully, we simply go to our Snowflake Worksheet which we opened earlier, and run the following SQL query: SELECT * FROM TEST_GSHEETS_MIGRATION.PUBLIC.GSHEETS_MIGRATION Indeed, the data is there. So the data migration effort was successful. Step 5: Run CRON Jobs As a final step, run cron jobs as required to have the migrations occur on a schedule. We cannot cover the creation of cron jobs here, as it is beyond the scope of this post. This concludes the first approach! I hope you were as excited reading that as I was, writing it. It’s been an interesting journey, now let’s review the drawbacks of this approach. Limitations of using Migration Scripts to Connect Google Sheets to Snowflake The migration script approach to connect google sheets to Snowflake works well, but has the following drawbacks: This approach would need to pull out a few engineers to set up and test this infrastructure. Once built, you would also need to have a dedicated engineering team that can constantly monitor the infra and provide immediate support if and when something breaks. Aside from the setup process which can be intricate depending on experience, this approach creates new requirements such as: The need to monitor the logs and ensure the uptime of the migration processes. Fine-tuning of the cron jobs to ensure optimal data transmission with respect to the data inflow rates of the different Google sheets, any Google Sheet API rate limits, and the latency requirements of the reporting or analytics processes running on Snowflake or elsewhere. Download the Cheatsheet on How to Set Up ETL to Snowflake Learn the best practices and considerations for setting up high-performance ETL to Snowflake Method 3: Connect Google Sheets to Snowflake Using Python In this method, you will use Python to load data from Google Sheets to Snowflake. To do this, you will have to enable public access to your Google Sheets. You can do this by going to File>> Share >> Publish to web. After publishing to web, you will see a link in the format of https://docs.google.com/spreadsheets/d/{your_google_sheets_id}/edit#gid=0 You would need to install certain libraries in order to read this data, transform it into a dataframe, and write to Snowflake. Snowflake.connector and Pyarrow are the other two, while Pandas is the first. Installing pandas may be done with pip install pandas. The command pip install snowflake-connector-python may also be used to install Snowflake connector. The command pip install pyarrow may be used to install Pyarrow. You may use the following code to read the data from your Google Sheets. import pandas as pd data=pd.read_csv(f'https://docs.google.com/spreadsheets/d/{your_google_sheets_id}/pub?output=csv') In the code above, you will replace {your_google_sheets_id} with the id from your spreadsheet. You can preview the data by running the command data.head() You can also check out the number of columns and records by running data.shape Setting up Snowflake login credentials You will need to set up a data warehouse, database, schema, and table on your Snowflake account. Data loading in Snowflake You would need to utilize the Snowflake connection that was previously installed in Python in order to import the data into Snowflake. When you run write_to_snowflake(data), you will ingest all the data into your Snowflake data warehouse. Disadvantages Of Using ETL Scripts There are a variety of challenges and drawbacks when integrating data from sources like Google Sheets to Snowflake using ETL (Extract, Transform, Load) procedures, especially for businesses with little funding or experience. Price is the primary factor to be considered. Implementation and upkeep of the ETL technique can be expensive. It demands investments in personnel with the necessary skills to efficiently design, develop, and oversee these processes in addition to technology. Complexity is an additional problem. ETL processes may be intricate and challenging to configure properly. Companies without the necessary expertise may find it difficult to properly manage data conversions and interfaces. ETL processes can have limitations on scalability and flexibility. They might not be able to handle unstructured data well or provide real-time data streams, which makes them inappropriate. Conclusion This blog talks about the two different methods you can use to connect Google Sheets Snowflake integration in a seamless fashion: using migration scripts and with the help of a third-party tool, LIKE.TG . Visit our Website to Explore LIKE.TG Extracting complex data from a diverse set of data sources can be a challenging task and this is where LIKE.TG saves the day! LIKE.TG offers a faster way to move data from Databases or SaaS applications such as MongoDB into your Data Warehouse like Snowflake to be visualized in a BI tool.LIKE.TG is fully automated and hence does not require you to code. As we have seen, LIKE.TG greatly simplifies the process of migrating data from your Google Sheets to Snowflake or indeed any other source and destination.Sign Up for your 14-day free trial and experience stress-free data migration today! You can also have a look at the unbeatableLIKE.TG Pricingthat will help you choose the right plan for your business needs.
 Apache Kafka to BigQuery: 3 Easy Methods
Apache Kafka to BigQuery: 3 Easy Methods
Various organizations rely on the open-source streaming platform Kafka to build real-time data applications and pipelines. These organizations are also looking to modernize their IT landscape and adopt BigQuery to meet their growing analytics needs.By establishing a connection from Kafka to BigQuery, these organizations can quickly activate and analyze data-derived insights as they happen, as opposed to waiting for a batch process to be completed. Methods to Set up Kafka to BigQuery Connection You can easily set up your Kafka to BigQuery connection using the following 2 methods. Method 1: Using LIKE.TG Data to Move Data from Kafka to BigQuery LIKE.TG is the only real-time ELT No-code data pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. Withintegration with 150+ Data Sources(40+ free sources), we help you not only export data from sources load data to the destinations but also transform enrich your data, make it analysis-ready with zero data loss. Sign up here for a 14-day free trial LIKE.TG takes care of all your data preprocessing needs required to set up Kafka to BigQuery Integration and lets you focus on key business activities. LIKE.TG provides aone-stop solutionfor all Kafka use cases and collects the data stored in their Topics Clusters. Moreover, Since Google BigQuery has built-in support for nested and repeated columns, LIKE.TG neither splits nor compresses theJSONdata. Here are the steps to move data from Kafka to BigQuery using LIKE.TG : Authenticate Kafka Source: Configure Kafka as the source for your LIKE.TG Pipeline by specifying Broker and Topic Names. Check out our documentation to know more about the connector Configure BigQuery Destination: Configure the Google BigQuery Data Warehouse account, where the data needs to be streamed, as your destination for the LIKE.TG Pipeline. Read more on our BigQuery connector here. With continuous Real-Time data movement, LIKE.TG allows you to combine Kafka data along with your other data sources and seamlessly load it to BigQuery with a no-code, easy-to-setup interface. LIKE.TG Data also offers live support, and easy transformations, and has been built to keep up with your needs as your operation scales up. Try our 14-day full-feature access free trial! Key features of LIKE.TG are: Data Transformation:It provides a simple interface to perfect, modify, and enrich the data you want to transfer. Schema Management:LIKE.TG can automatically detect the schema of the incoming data and maps it to the destination schema. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Get Started with LIKE.TG for Free Method 2: Using Custom Code to Move Data from Kafka to BigQuery The steps to build a custom-coded data pipeline between Apache Kafka and BigQuery are divided into 2, namely: Step 1: Streaming Data from Kafka Step 2: Ingesting Data into BigQuery Step 1: Streaming Data from Kafka There are various methods and open-source tools which can be employed to stream data from Kafka. This blog covers the following methods: Streaming with Kafka Connect Streaming with Apache Beam Streaming with Kafka Connect Kafka Connect is an open-source component of Kafka. It is designed by Confluent to connect Kafka with external systems such as databases, key-value stores, file systems et al. It allows users to stream data from Kafka straight into BigQuery with sub-minute latency through its underlying framework. Kafka connect gives users the incentive of making use of existing connector implementations so you don’t need to draw up new connections when moving new data. Kafka Connect provides a ‘SINK’ connector that continuously consumes data from consumed Kafka topics and streams to external storage location in seconds. It also has a ‘SOURCE’ connector that ingests databases as a whole and streams table updates to Kafka topics. There is no inbuilt connector for Google BigQuery in Kafka Connect. Hence, you will need to use third-party tools such as Wepay. When making use of this tool, Google BigQuery tables can be auto-generated from the AVRO schema seamlessly. The connector also aids in dealing with schema updates. As Google BigQuery streaming is backward compatible, it enables users to easily add new fields with default values, and steaming will continue uninterrupted. Using Kafka Connect, the data can be streamed and ingested into Google BigQuery in real-time. This, in turn, gives users the advantage to carry out analytics on the fly. Limitations of Streaming with Kafka Connect In this method, data is partitioned only by the processing time. Streaming Data with Apache Beam Apache Beam is an open-source unified programming model that implements batch and stream data processing jobs that run on a single engine. The Apache Beam model helps abstract all the complexity of parallel data processing. This allows you to focus on what is required of your Job not how the Job gets executed. One of the major downsides of streaming with Kafka Connect is that it can only ingest data by the processing time which can lead to data arriving in the wrong partition. Apache Beam resolves this issue as it supports both batch and stream data processing. Apache Beam has a supported distributed processing backend called Cloud Data Flow that executes your code as a cloud job making it fully managed and auto-scaled. The number of workers is fully elastic as it changes according to your current workload and the cost of execution is altered concurrently. Limitations of Streaming Data with Apache Beam Apache Beam incurs an extra cost for running managed workers. Apache Beam is not a part of the Kafka ecosystem. LIKE.TG supportsboth Batch Load Streaming Load for the Kafka to BigQuery use case and providesa no-code, fully-managed minimal maintenancesolutionfor this use case. Step 2: Ingesting Data to BigQuery Before you start streaming in from Kafka to BigQuery, you need to check the following boxes: Make sure you have the Write access to the dataset that contains your destination table to prevent subsequent errors when streaming. Check the quota policy for streaming data on BigQuery to ensure you are not in violation of any of the policies. Ensure that billing is enabled for your GCP (Google Cloud Platform) account. This is because streaming is not available for the free tier of GCP, hence if you want to stream data into Google BigQuery you have to make use of the paid tier. Now, let us discuss the methods to ingest our streamed data from Kafka to BigQuery. The following approaches are covered in this post: Streaming with BigQuery API Batch Loading into Google Cloud Storage (GCS) Streaming with BigQuery API The Google BigQuery API is a data platform for users to manage, create, share and query data. It supports streaming data directly into Google BigQuery with a quota of up 100K rows per project. Real-time data streaming on Google BigQuery API costs $0.05 per GB. To make use of Google BigQuery API, it has to be enabled on your account. To enable the API: Ensure that you have a project created. In the GCP Console, click on the hamburger menu and select APIs and services and click on the dashboard. In the API and services window, select enable API and Services. A search query will pop up. Enter Google BigQuery. Two search results of Google BigQuery Data Transfer and Google BigQuery API will pop up. Select both of them and enable them. With Google BigQuery API enabled, the next step would be to move the data from Apache Kafka through a stream processing framework like Kafka streams into Google BigQuery. Kafka Streams is an open-source library for building scalable streaming applications on top of Apache Kafka. Kafka Streams allow users to execute their code as a regular Java application. The pipeline flows from an ingested Kafka topic and some filtered rows through streams from Kafka to BigQuery. It supports both processing time and event time partitioning models. Limitations of Streaming with BigQuery API Though streaming with the Google BigQuery API gives complete control over your records you have to design a robust system to enable it to scale successfully. You have to handle all streaming errors and downsides independently. Batch Loading Into Google Cloud Storage (GCS) To use this technique you could make use of Secor. Secor is a tool designed to deliver data from Apache Kafka into object storage systems such as GCS and Amazon S3. From GCS we then load the data into Google BigQuery using either a load job, manually via the BigQuery UI, or through Google BigQuery’s command line Software Development Kit (SDK). Limitations of Batch Loading in GCS Secor lacks support for AVRO input format, this forces you to always use a JSON-based input format. This is a two-step process that can lead to latency issues. This technique does not stream data in real-time. This becomes a blocker in real-time analysis for your business. This technique requires a lot of maintenance to keep up with new Kafka topics and fields. To update these changes you would need to put in the effort to manually update the schema in the Google BigQuery table. Method 3: Using the Kafka to BigQuery Connector to Move Data from Apache Kafka to BigQuery The Kafka BigQuery connector is handy to stream data into BigQuery tables. When streaming data from Apache Kafka topics with registered schemas, the sink connector creates BigQuery tables with appropriate BigQuery table schema, which is based on the Kafka scheme information for the topic. Here are some limitations associated with the Kafka Connect BigQuery Sink Connector: No support for schemas with floating fields with NaN or +Infinity values. No support for schemas with recursion. If you configure the connector with upsertEnabled or deleteEnabled, it doesn’t support Single Message Transformations modifying the topic name. Need for Kafka to BigQuery Migration While you can use the Kafka platform to build real-time data pipelines and applications, you can use BigQuery to modernize your IT landscape, while meeting your growing analytics needs. Connecting Kafka to BigQuery allows real-time data processing for analyzing and acting on data as it is generated. This enables you to obtain valuable insights and faster decision-making. Common use case for this is in the finance industry, where it is possible to identify fraudulent activities with real-time data processing. Yet another need for migrating Kafka to BigQuery is scalability. As both platforms are highly scalable, you can handle large data volumes without any performance issues. Scaling your data processing systems for growing data volumes can be done with ease since Kafka can handle millions of messages per second while BigQuery can handle petabytes of data. Another need for Kafka connect BigQuery is its cost-effectiveness factor. Kafka being an open-source platform won’t include any licensing costs; the pay-as-you-go pricing model of BigQuery means you only need to pay for the data processed. Integrating both platforms requires you to only pay for the data that is processed and analyzed, helping reduce overall costs. Conclusion This article provided you with a step-by-step guide on how you can set up Kafka to BigQuery connection using Custom Script or using LIKE.TG . However, there are certain limitations associated with the Custom Script method. You will need to implement it manually, which will consume your time resources and is error-prone. Moreover, you need working knowledge of the backend tools to successfully implement the in-house Data transfer mechanism. LIKE.TG Data provides an Automated No-code Data Pipeline that empowers you to overcome the above-mentioned limitations. LIKE.TG caters to 150+ data sources (including 40+ free sources) and can seamlessly transfer your data from Kafka to BigQuery within minutes. LIKE.TG ’s Data Pipeline enriches your data and manages the transfer process in a fully automated and secure manner without having to write any code. It will make your life easier and make data migration hassle-free. Learn more about LIKE.TG Want to take LIKE.TG for a spin? Signup for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. Share your understanding of the Kafka to BigQuery Connection in the comments below!
 Connect Microsoft SQL Server to BigQuery in 2 Easy Methods
Connect Microsoft SQL Server to BigQuery in 2 Easy Methods
var source_destination_email_banner = 'true'; Are you looking to perform a detailed analysis of your data without having to disturb the production setup on SQL Server? In that case, moving data from SQL Server to a robust data warehouse like Google BigQuery is the right direction to take. This article aims to guide you with steps to move data from Microsoft SQL Server to BigQuery, shed light on the common challenges, and assist you in navigating through them. You will explore two popular methods that you can utilize to set up Microsoft SQL Server to BigQuery migration. Methods to Set Up Microsoft SQL Server to BigQuery Integration Majorly, there are two ways to migrate your data from Microsoft SQL to BigQuery. Methods to Set Up Microsoft SQL Server to BigQuery Integration Method 1: Manual ETL Process to Set Up Microsoft SQL Server to BigQuery Integration This method involves the use of SQL Server Management Studio (SMSS) for setting up the integrations. Moreover, it requires you to convert the data into CSV format and then replicate the data. It requires a lot of engineering bandwidth and knowledge of SQL queries. Method 2: Using LIKE.TG Data to Set Up Microsoft SQL Server to BigQuery Integration Integrate your data effortlessly from Microsoft SQL Server to BigQuery in just two easy steps using LIKE.TG Data. We take care of your data while you focus on more important things to boost your business. Get Started with LIKE.TG for Free Method 1: Using LIKE.TG Data to Set Up Microsoft SQL Server to BigQuery Integration LIKE.TG is a no-code fully managed data pipeline platform that completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss. Sign up here for a 14-Day Free Trial! The steps to load data from Microsoft SQL Server to BigQuery using LIKE.TG Data are as follows: Connect your Microsoft SQL Server account to LIKE.TG ’s platform. LIKE.TG has an in-built Microsoft SQL Server Integration that connects to your account within minutes. Click here to read more about using SQL Server as a Source connector with LIKE.TG . Select Google BigQuery as your destination and start moving your data. Click here to read more about using BigQuery as a destination connector with LIKE.TG . With this, you have successfully set up Microsoft SQL Server to BigQuery Integration using LIKE.TG Data. Here are more reasons to try LIKE.TG : Data Transformation: It provides a simple interface to perfect, modify, and enrich the data you want to transfer. Schema Management: LIKE.TG can automatically detect the schema of the incoming data and maps it to the destination schema. Incremental Data Load: LIKE.TG allows you to migrate SQL Server to BigQuery data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Integrate you data seamlessly [email protected]"> No credit card required Method 2: Manual ETL Process to Set Up Microsoft SQL Server to BigQuery Integration The steps to execute the custom code are as follows: Step 1: Export the Data from SQL Server using SQL Server Management Studio (SSMS) Step 2: Upload to Google Cloud Storage Step 3: Upload to BigQuery from Google Cloud Storage (GCS) Step 4: Update the Target Table in BigQuery Step 1: Export the Data from SQL Server using SQL Server Management Studio (SSMS) SQL Server Management Studio(SSMS) is a free tool built by Microsoft to enable a coordinated environment for managing any SQL infrastructure. SSMS is used to query, design, and manage your databases from your local machine. We are going to be using the SSMS to extract our data in Comma Separated Value(CSV) format in the steps below. Install SSMS if you don’t have it on your local machine. You can install it here. Open SSMS and connect to a Structured Query Language (SQL) instance. From the object explorer window, select a database and right-click on the Tasks sub-menu, and choose the Export data option. The welcome page of the Server Import and Export Wizard will be opened. Click the Next icon to proceed to export the required data. You will see a window to choose a data source. Select your preferred data source. In the Server name dropdown list, select a SQL Server instance. In the Authentication section select authentication for the data source connection. Next, from the Database drop-down box, select a database from which data will be copied. Once you have filled the drop-down list select ‘Next‘. The next window is the choose the destination window. You will need to specify the location from which the data will be copied in the SQL server. Under the destination, the drop-down box selects the Flat File destination item. In the File name box, establish the CSV file where the data from the SQL database will be exported to and select the next button. The next window you will see is the Specify Table Copy or Query window, choose the Copy data from one or more tables or views to get all the data from the table. Next, you’d see a Configure Flat File Destination window, select the table from the source table to export the data to the CSV file you specified earlier. At this point your file would have been exported, to view the exported file click on preview. To have a sneak peek of the data you just exported. Complete the exportation process by hitting ‘Next‘. The save and run package window will pop up, click on ‘Next‘. The Complete Wizard window will appear next, it will give you an overview of all the choices you made during the exporting process. To complete the exportation process, hit on ‘Finish‘. The exported CSV file will be found in Local Drive, where you specified for it to be exported. Step 2: Upload to Google Cloud Storage After completing the exporting process to your local machine, the next step in SQL Server to BigQuery is to transfer the CSV file to Google Cloud Storage(GCS). There are various ways of achieving this, but for the purpose of this blog post, let’s discuss the following methods. Method 1: Using Gsutil gsutil is a GCP tool that uses Python programming language. It gives you access to GCS from the command line. To initiate gsutil follow this quickstart link. gsutil provides a unique way to upload a file to GCS from your local machine. To create a bucket in which you copy your file to: gsutil mb gs://my-new-bucket The new bucket created is called “my-new-bucket“. Your bucket name must be globally unique. If successful the command returns: Creating gs://my-new-bucket/... To copy your file to GCS: gsutil cp export.csv gs://my-new-bucket/destination/export.csv In this command, “export.csv” refers to the file you want to copy. “gs://my-new-bucket” represents the GCS bucket you created earlier. Finally, “destination/export.csv” specifies the destination path and filename in the GCS bucket where the file will be copied to. Integrate from MS SQL Server to BigQueryGet a DemoTry itIntegrate from MS SQL Server to SnowflakeGet a DemoTry it Method 2: Using Web Console The web console is another alternative you can use to upload your CSV file to the GCS from your local machine. The steps to use the web console are outlined below. First, you will have to log in to your GCP account. Toggle on the hamburger menu which displays a drop-down menu. Select Storage and click on the Browser on the left tab. In order to store the file that you would upload from your local machine, create a new bucket. Make sure the name chosen for the browser is globally unique. The bucket you just created will appear on the window, click on it and select upload files. This action will direct you to your local drive where you will need to choose the CSV file you want to upload to GCS. As soon as you start uploading, a progress bar is shown. The bar disappears once the process has been completed. You will be able to find your file in the bucket. Step 3: Upload Data to BigQuery From GCS BigQuery is where the data analysis you need will be carried out. Hence you need to upload your data from GCS to BigQuery. There are various methods that you can use to upload your files from GCS to BigQuery. Let’s discuss 2 methods here: Method 1: Using the Web Console UI The first point of call when using the Web UI method is to select BigQuery under the hamburger menu on the GCP home page. Select the “Create a new dataset” icon and fill in the corresponding drop-down menu. Create a new table under the data set you just created to store your CSV file. In the create table page –> in the source data section: Select GCS to browse your bucket and select the CSV file you uploaded to GCS – Make sure your File Format is set to CSV. Fill in the destination tab and the destination table. Under schema, click on the auto-detect schema. Select create a table. After creating the table, click on the destination table name you created to view your exported data file. Using Command Line Interface, the Activate Cloud Shell icon shown below will take you to the command-line interface. You can also use the auto-detect feature to specify your schema. Your schema can be specified using the Command-Line. An example is shown below bq load --autodetect --source_format=CSV --schema=schema.json your_dataset.your_table gs://your_bucket/your_file.csv In the above example, schema.json refers to the file containing the schema definition for your CSV file. You can customize the schema by modifying the schema.json file to match the structure of your data. There are 3 ways to write to an existing table on BigQuery. You can make use of any of them to write to your table. Illustrations of the options are given below 1. Overwrite the data To overwrite the data in an existing table, you can use the --replace flag in the bq command. Here’s an example code: bq load --replace --source_format=CSV your_dataset.your_table gs://your_bucket/your_file.csv In the above code, the --replace flag ensures that the existing data in the table is replaced with the new data from the CSV file. 2. Append the table To append data to an existing table, you can use the --noreplace flag in the bq command. Here’s an example code: bq load --noreplace --source_format=CSV your_dataset.your_table gs://your_bucket/your_file.csv The --noreplace flag ensures that the new data from the CSV file is appended to the existing data in the table. 3. Add a new field to the target table. An extra field will be added to the schema. To add a new field (column) to the target table, you can use the bq update command and specify the schema changes. Here’s an example code: bq update your_dataset.your_table --schema schema.json In the above code, schema.json refers to the file containing the updated schema definition with the new field. You need to modify the schema.json file to include the new field and its corresponding data type. Please note that these examples assume you have the necessary permissions and have set up the required authentication for interacting with BigQuery. Step 4: Update the Target Table in BigQuery GCS acts as a staging area for BigQuery, so when you are using Command-Line to upload to BigQuery, your data will be stored in an intermediate table. The data in the intermediate table will need to be updated for the effect to be shown in the target table. There are two ways to update the target table in BigQuery. Update the rows in the final table and insert new rows from the intermediate table. UPDATE final_table t SET t.value = s.value FROM intermediate_data_table s WHERE t.id = s.id; INSERT INTO final_table (id, value) SELECT id, value FROM intermediate_data_table WHERE id NOT IN (SELECT id FROM final_table); In the above code, final_table refers to the name of your target table, and intermediate_data_table refers to the name of the intermediate table where your data is initially loaded. 2. Delete all the rows from the final table which are in the intermediate table. DELETE FROM final_table WHERE id IN (SELECT id FROM intermediate_data_table); In the above code, final_table refers to the name of your target table, and intermediate_data_table refers to the name of the intermediate table where your data is initially loaded. Please make sure to replace final_table and intermediate_data_table with the actual table names, you are working with. This marks the completion of SQL Server to BigQuery connection. Now you can seamlessly sync your CSV files into GCP bucket in order to integrate SQL Server to BigQuery and supercharge your analytics to get insights from your SQL Server database. Limitations of Manual ETL Process to Set Up Microsoft SQL Server to BigQuery Integration Businesses need to put systems in place that will enable them to gain the insights they need from their data. These systems have to be seamless and rapid. Using custom ETL scripts to connect MS SQL Server to BigQuery has the followinglimitations that will affect the reliability and speed of these systems: Writing custom code is only ideal if you’re looking to move your data once from Microsoft SQL Server to BigQuery. Custom ETL code does not scale well with stream and real-time data. You will have to write additional code to update your data. This is far from ideal. When there’s a need to transform or encrypt your data, custom ETL code fails as it will require you to add additional processes to your pipeline. Maintaining and managing a running data pipeline such as this will need you to invest heavily in engineering resources. BigQuery does not ensure data consistency for external data sources, as changes to the data may cause unexpected behavior while a query is running. The data set’s location must be in the same region or multi-region as the Cloud Storage Bucket. CSV files cannot contain nested or repetitive data since the format does not support it. When utilizing a CSV, including compressed and uncompressed files in the same load job is impossible. The maximum size of a gzip file for CSV is 4 GB. While writing code to move data from SQL Server to BigQuery looks like a no-brainer, in the beginning, the implementation and management are much more nuanced than that. The process has a high propensity for errors which will, in turn, have a huge impact on the data quality and consistency. Benefits of Migrating your Data from SQL Server to BigQuery Integrating data from SQL Server to BigQuery offers several advantages. Here are a few usage scenarios: Advanced Analytics: The BigQuery destination’s extensive data processing capabilities allow you to run complicated queries and data analyses on your SQL Server data, deriving insights that would not be feasible with SQL Server alone. Data Consolidation: If you’re using various sources in addition to SQL Server, synchronizing to a BigQuery destination allows you to centralize your data for a more complete picture of your operations, as well as set up a change data collection process to ensure that there are no discrepancies in your data again. Historical Data Analysis: SQL Server has limitations with historical data. Syncing data to the BigQuery destination enables long-term data retention and study of historical trends over time. Data Security and Compliance: The BigQuery destination includes sophisticated data security capabilities. Syncing SQL Server data to a BigQuery destination secures your data and enables comprehensive data governance and compliance management. Scalability: The BigQuery destination can manage massive amounts of data without compromising speed, making it a perfect solution for growing enterprises with expanding SQL Server data. Conclusion This article gave you a comprehensive guide to setting up Microsoft SQL Server to BigQuery integration using 2 popular methods. It also gave you a brief overview of Microsoft SQL Server and Google BigQuery. There are also certain limitations associated with the custom ETL method to connect SQL server to Bigquery. With LIKE.TG , you can achieve simple and efficient Data Replication from Microsoft SQL Server to BigQuery. LIKE.TG can help you move data from not just SQL Server but 150s of additional data sources. Visit our Website to Explore LIKE.TG Businesses can use automated platforms likeLIKE.TG Data to set this integration and handle the ETL process. It helps you directly transfer data from a source of your choice to a Data Warehouse, Business Intelligence tools, or any other desired destination in a fully automated and secure manner without having to write any code and will provide you with a hassle-free experience of connecting your SQL Server to BigQuery instance. Want to try LIKE.TG ? Sign Up for a 14-day free trialand experience the feature-rich LIKE.TG suite first hand. Have a look at our unbeatableLIKE.TG Pricing, which will help you choose the right plan for you. Share your experience of loading data from Microsoft SQL Server to BigQuery in the comment section below.
 How to Load Google Sheets Data to MySQL: 2 Easy Methods
How to Load Google Sheets Data to MySQL: 2 Easy Methods
While Google Sheets provides some impressive features, the capabilities for more advanced Data Visualization and Querying make the transfer from Google Sheets to MySQL Database useful. Are you trying to move data from Google Sheets to MySQL to leverage the power of SQL for data analysis, or are you simply looking to back up data from Google Sheets? Whichever is the case, this blog can surely provide some help. The article will introduce you to 2 easy methods to move data from Google Sheets to MySQL in real-time. Read along to decide which method suits you the best! Introduction to Google Sheets Google Sheets is a free web-based spreadsheet program that Google provides. It allows users to create and edit spreadsheets, but more importantly, it allows multiple users to collaborate on a single document, seeing your collaborators ’ contributions in real-time simultaneously. It’s part of the Google suite of applications, a collection of free productivity apps owned and maintained by Google. Despite being free, Google Sheets is a fully functional spreadsheet program, with most of the capabilities and features of more expensive spreadsheet software. Google Sheets is compatible with the most popular spreadsheet formats so that you can continue your work. With Google Sheets, like all Google Drive programs, your files are accessible via computer and/or mobile devices. To learn more about Google Sheets. Introduction to MySQL MySQL is an open-source relational database management system or RDMS, and it is managed using Structured Query Language or SQL, hence its name. MySQL was originally developed and owned by Swedish company MySQL AB, but Sun Microsystems acquired MySQL AB in 2008. In turn, Sun Microsystems was then bought by Oracle two years later, making them the present owners of MySQL. MySQL is a very popular database program that is used in several equally popular systems such as the LAMP stack (Linux, Apache, MySQL, Perl/PHP/Python), Drupal, and WordPress, just to name a few, and is used by many of the largest and most popular websites, including Facebook, Flickr, Twitter, and Youtube. MySQL is also incredibly versatile as it works on various operating systems and system platforms, from Microsoft Windows to Apple MacOS. Move Google Sheets Data to MySQL Using These 2 Methods There are several ways that data can be migrated from Google Sheets to MySQL. A common method to import data from Google Sheets to MySQL is by using the Google Sheets API along with MySQL connectors. Out of them, these 2 methods are the most feasible: Method 1: Manually using the command line Method 2: Using LIKE.TG to Set Up Google Sheets to MySQL Integration Load Data from Google Sheets to MySQLGet a DemoTry itLoad Data from Google Ads to MySQLGet a DemoTry itLoad Data from Salesforce to MySQLGet a DemoTry it Method 1: Connecting Google Sheets to MySQL Manually Using the Command Line Moving data from Google Sheets to MySQL involves various steps. This example demonstrates how to connect to create a table for the product listing data in Google Sheets, assuming that the data should be in two columns: Id Name To do this migration, you can follow these steps: Step 1: Prepare your Google Sheets Data Firstly, you must ensure that the data in your Google Sheets is clean and formatted correctly. Then, to export your Google Sheets data, click on File > Download and choose a suitable format for MySQL import. CSV (Comma-separated values) is a common choice for this purpose. After this, your CSV file will get downloaded to your local machine. Step 2: Create a MySQL database and Table Login to your MySQL server using the command prompt. Create a database using the following command: CREATE DATABASE your_database_name; Use that Database by running the command: Use your_database_name; Now, create a table in your database using the following command: CREATE TABLE your_table_name ( column1_name column1_datatype, column2_name column2_datatype, …… ); Step 3: Upload your CSV data to MySQL Use the LOAD DATA INFILE command to import the CSV file. The command will look something like this: LOAD DATA INFILE '/path/to/your/file.csv' INTO TABLE your_table_name FIELDS TERMINATED BY ',' LINES TERMINATED BY '\n' IGNORE 1 ROWS; Note: The file path should be the absolute path to where the CSV file is stored on the server. If you’re importing the file from your local machine to a remote server, you might need to use tools like PuTTY to download the pscp.exe file. Then, you can use that command to load your CSV file from your local machine to Ubuntu and then import that data to your MySQL database. After running the above command, your data will be migrated from Google Sheets to MySQL. To understand this better, have a look at an example: Step 6: Clean Up and Validate Review the data. Check for any anomalies or issues with the imported data. Run some queries to validate the imported data. Limitations and Challenges of Using the Command Line Method to Connect Google Sheets to MySQL Complex: It requires technical knowledge of SQL and command lines, so it could be difficult for people with no/less technical knowledge to implement. Error-prone: It provides limited feedback or error messages, making debugging challenging. Difficult to scale: Scaling command-line solutions for larger datasets or more frequent updates gets trickier and error-prone. Method 2:Connecting Google Sheets to MySQL Integration Using LIKE.TG . The abovementioned methods could be time-consuming and difficult to implement for people with little or no technical knowledge. LIKE.TG is a no-code data pipeline platform that can automate this process for you. You can transfer your Google Sheet data to MySQL using just two steps: Step 1: Configure the Source Log into your LIKE.TG Account Go to Pipelines and select the ‘create’ option. Select ‘Google Sheets’ as your source. Fill in all the required fields and click on Test Continue. Step 2: Configure the Destination Select MySQL as your destination. Fill out the required fields and click on Save Continue. With these extremely simple steps, you have created a data pipeline to migrate your data seamlessly from Google Sheets to MySQL. Advantages of Using LIKE.TG to Connect Google Sheets to MySQL Database The relative simplicity of using LIKE.TG as a data pipeline platform, coupled with its reliability and consistency, takes the difficulty out of data projects. You can also read our article about Google Sheets to Google Data Studio. It was great. All I had to do was do a one-time setup and the pipelines and models worked beautifully. Data was no more the bottleneck – Abhishek Gadela, Solutions Engineer, Curefit Why Connect Google Sheets to MySQL Database? Real-time Data Updates: By syncing Google Sheets with MySQL, you can keep your spreadsheets up to date without updating them manually. Centralized Data Management: In MySQL, large datasets are stored and managed centrally to facilitate a consistent view across the various Google Sheets. Historical Data Analysis: Google Sheets has limits on historical data. Syncing data to MySQL allows for long-term data retention and analysis of historical trends over time. Scalability: MySQL can handle enormous datasets efficiently, tolerating expansion and complicated data structures better than spreadsheets alone. Data Security: Control access rights and encryption mechanisms in MySQL to secure critical information Additional Resources on Google Sheets to MYSQL More on Google Script Connect To MYSQL Conclusion The blog provided a detailed explanation of 2 methods to set up your Google Sheets to MySQL integration. Although effective, the manual command line method is time-consuming and requires a lot of code. You can use LIKE.TG to import data from Google Sheets to MySQL and handle the ETL process. To learn more about how to import data from various sources to your desired destination, sign up for LIKE.TG ’s 14-day free trial. FAQ on Google Sheets to MySQL Can I connect Google Sheets to SQL? Yes, you can connect Google Sheets to SQL databases. How do I turn a Google Sheet into a database? 1. Use Google Apps script2. Third-party add-ons3. Use Formulas and Functions How do I sync MySQL to Google Sheets? 1. Use Google Apps script2. Third-party add-ons3. Google Cloud Functions and Google Cloud SQL Can Google Sheets pull data from a database? Yes, Google Sheets can pull data from a database. How do I import Google Sheets to MySQL? 1. Use Google Apps script2. Third-party add-ons2. CSV Export and Import Share your experience of connecting Google Sheets to MySQL in the comments section below!
 Shopify to MySQL: 2 Easy Methods
Shopify to MySQL: 2 Easy Methods
var source_destination_email_banner = 'true'; Shopify is an eCommerce platform that enables businesses to sell their products in an online store without spending time and effort on developing the store software.Even though Shopify provides its suite of analytics reports, it is not always easy to combine Shopify data with the organization’s on-premise data and run analysis tasks. Therefore, most organizations must load Shopify data into their relational databases or data warehouses. In this post, we will discuss how to load from Shopify to MySQL, one of the most popular relational databases in use today. Understanding the Methods to connect Shopify to MySQL Method 1: Using LIKE.TG to connect Shopify to MySQL LIKE.TG enables seamless integration of your Shopify data to MySQL Server, ensuring comprehensive and unified data analysis. This simplifies combining and analyzing Shopify data alongside other organizational data for deeper insights. Get Started with LIKE.TG for Free Method 2: Using Custom ETL Code to connect Shopify to MySQL Connect Shopify to MySQL using custom ETL code. This method uses either Shopify’s Export option or REST APIs. The detailed steps are mentioned below. Method 1: Using LIKE.TG to connect Shopify to MySQL The best way to avoid the above limitations is to use afully managedData Pipeline platform asLIKE.TG works out of the box. It will automate your data flow in minutes without writing any line of code. Its fault-tolerant architecture makes sure that your data is secure and consistent. LIKE.TG provides a truly efficient and fully automated solution to manage data in real-time and always has analysis-ready data atMySQL. With LIKE.TG ’s point-and-click interface, loading data from Shopify to MySQL comes down to 2 simple steps: Step 1: Connect and configure your Shopify data source by providing the Pipeline Name, Shop Name, and Admin API Password. Step 2: Input credentials to the MySQL destination where the data needs to be loaded. These include the Destination Name, Database Host, Database Port, Database User, Database Password, and Database Name. More reasons to love LIKE.TG : Wide Range of Connectors: Instantly connect and read data from 150+ sources, including SaaS apps and databases, and precisely control pipeline schedules down to the minute. In-built Transformations: Format your data on the fly with LIKE.TG ’s preload transformations using either the drag-and-drop interface or our nifty Python interface. Generate analysis-ready data in your warehouse using LIKE.TG ’s Postload Transformation Near Real-Time Replication: Get access to near real-time replication for all database sources with log-based replication. For SaaS applications, near real-time replication is subject to API limits. Auto-Schema Management: Correcting improper schema after the data is loaded into your warehouse is challenging. LIKE.TG automatically maps source schema with the destination warehouse so that you don’t face the pain of schema errors. Transparent Pricing: Say goodbye to complex and hidden pricing models. LIKE.TG ’s Transparent Pricing brings complete visibility to your ELT spending. Choose a plan based on your business needs. Stay in control with spend alerts and configurable credit limits for unforeseen spikes in the data flow. 24×7 Customer Support: With LIKE.TG you get more than just a platform, you get a partner for your pipelines. Discover peace with round-the-clock “Live Chat” within the platform. What’s more, you get 24×7 support even during the 14-day free trial. Security: Discover peace with end-to-end encryption and compliance with all major security certifications including HIPAA, GDPR, and SOC-2. Sync Data from Shopify to MySQLGet a DemoTry itSync Data from Shopify to MS SQL ServerGet a DemoTry it Method 2: Using Custom ETL Code to connect Shopify to MySQL Shopify provides two options to access its product and sales data: Use the export option in the Shopify reporting dashboard: This method provides a simple click-to-export function that allows you to export products, orders, or customer data into CSV files. The caveat here is that this will be a completely manual process and there is no way to do this programmatically. Use Shopify rest APIs to access data: Shopify APIs provide programmatic access to products, orders, sales, and customer data. APIs are subject to throttling for higher request rates and use a leaky bucket algorithm to contain the number of simultaneous requests from a single user. The leaky bucket algorithm works based on the analogy of a bucket that leaks at the bottom. The leak rate is the number of requests that will be processed simultaneously and the size of the bucket is the number of maximum requests that can be buffered. Anything over the buffered request count will lead to an API error informing the user of the request rate limit in place. Let us now move into how data can be loaded to MySQL using each of the above methods: Step 1: Using Shopify Export Option Step 2: Using Shopify REST APIs to Access Data Step 1: Using Shopify Export Option The first method provides simple click-and-export solutions to get the product, orders, and customer data into CSV. This CSV can then be used to load to a MySQL instance. The below steps detail how Shopify customers’ data can be loaded to MySQL this way. Go to Shopify admin and go to the customer’s tab. Click Export. Select whether you want to export all customers or a specified list of customers. Shopify allows you to select or search customers if you only want to export a specific list. After selecting customers, select ‘plain CSV’ as the file format. Click Export Customers and Shopify will provide you with a downloadable CSV file. Login to MySQL and use the below statement to create a table according to the Shopify format. CREATE TABLE customers ( id INT(6) UNSIGNED AUTO_INCREMENT PRIMARY KEY, firstname VARCHAR(30) NOT NULL, lastname VARCHAR(30) NOT NULL, email VARCHAR(50), company VARCHAR(50), address1 VARCHAR(50), address2 VARCHAR(50), city VARCHAR(50), province VARCHAR(50), province_code VARCHAR(50), country VARCHAR(50), country_code VARCHAR(50), zip VARCHAR(50), phone VARCHAR(50), accepts_markting VARCHAR(50), total_spent DOUBLE, email VARCHAR(50), total_orders INT, tags VARCHAR(50), notes VARCHAR(50), tax_exempt VARCHAR(50) Load data using the following command: LOAD DATA INFILE'customers.csv' INTO TABLE customers FIELDS TERMINATED BY ',' ENCLOSED BY '"' LINES TERMINATED BY 'rn' IGNORE 1 LINES Now, that was very simple. But, the problem here is that this is a manual process, and programmatically doing this is impossible. If you want to set up a continuous syncing process, this method will not be helpful. For that, we will need to use the Shopify APIs. Step 2: Using Shopify REST APIs to Access Data Shopify provides a large set of APIs that are meant for building applications that interact with Shopify data. Our focus today will be on the product APIs allowing users to access all the information related to products belonging to the specific user account. We will be using the Shopify private apps mechanism to interact with APIs. Private Apps are Shopify’s way of letting users interact with only a specific Shopify store. In this case, authentication is done by generating a username and password from the Shopify Admin. If you need to build an application that any Shopify store can use, you will need a public app configuration with OAuth authentication. Before beginning the steps, ensure you have gone to Shopify Admin and have access to the generated username and password. Once you have access to the credential, accessing the APIs is very easy and is done using basic HTTP authentication. Let’s look into how the most basic API can be called using the generated username and password. curl --user:password GET https://shop.myshopify.com/admin/api/2019-10/shop.json To get a list of all the products in Shopify use the following command: curl --user user:password GET /admin/api/2019-10/products.json?limit=100 Please note this endpoint is paginated and will return only a maximum of 250 results per page. The default pagination limit is 50 if the limit parameter is not given. From the initial response, users need to store the id of the last product they received and then use it with the next request to get to the next page: curl --user user:password GET /admin/api/2019-10/products.json?limit=100since_id=632910392 -o products.json Where since_id is the last product ID that was received on the previous page. The response from the API is a nested JSON that contains all the information related to the products such as title, description, images, etc., and more importantly, the variants sub-JSON which provides all the variant-specific information like barcode, price,inventory_quantity, and much more information. Users need to parse this JSON output and convert the JSON file into a CSV file of the required format before loading it to MySQL. For this, we are using the Linux command-line utility called jq. You can read more about this utility here. For simplicity, we are only extracting the id, product_type, and product title from the result. Assuming your API response is stored in products.json Cat products.json | jq '.data[].headers | [.id .product_type product_title] | join(", ")' >> products.csv Please note you will need to write complicated JSON parsers if you need to retrieve more fields. Once the CSV files are obtained, create the required MYSQL command beforehand and load data using the ‘LOAD DATA INFILE’ command shown in the previous section. LOAD DATA INFILE'products.csv' INTO TABLE customers FIELDS TERMINATED BY ',' ENCLOSED BY '"' LINES TERMINATED BY 'rn' ; Now you have your Shopify product data in your MySQL. Limitations of Using Custom ETL Code to Connect Shopify to MySQL Shopify provides two easy methods to retrieve the data into files. But, both these methods are easy only when the requests are one-off and the users do not need to execute them continuously in a programmatic way. Some of the limitations and challenges that you may encounter are as follows: The above process works fine if you want to bring a limited set of data points from Shopify to MySQL. You will need to write a complicated JSON parser if you need to extract more data points This approach fits well if you need a one-time or batch data load from Shopify to MySQL. In case you are looking at real-time data sync from Shopify to MySQL, the above method will not work. An easier way to accomplish this would be using a fully-managed data pipeline solution like LIKE.TG , which can mask all these complexities and deliver a seamless data integration experience from Shopify to MySQL. Analyze Shopify Data on MySQL using LIKE.TG [email protected]"> No credit card required Use Cases of Shopify to MySQL Integration Connecting data from Shopify to MySQL has various advantages. Here are a few usage scenarios: Advanced Analytics: MySQL’s extensive data processing capabilities allow you to run complicated queries and data analysis on your Shopify data, resulting in insights that would not be achievable with Shopify alone. Data Consolidation: If you’re using various sources in addition to Shopify, syncing to MySQL allows you to centralize your data for a more complete picture of your operations, as well as set up a change data capture process to ensure that there are no data conflicts in the future. Historical Data Analysis: Shopify has limitations with historical data. Syncing data to MySQL enables long-term data retention and trend monitoring over time. Data Security and Compliance: MySQL offers sophisticated data security measures. Syncing Shopify data to MySQL secures your data and enables advanced data governance and compliance management. Scalability: MySQL can manage massive amounts of data without compromising performance, making it a perfect alternative for growing enterprises with expanding Shopify data. Conclusion This blog talks about the different methods you can use to connect Shopify to MySQL in a seamless fashion: using custom ETL Scripts and a third-party tool, LIKE.TG . That’s it! No Code, No ETL. LIKE.TG takes care of loading all your data in a reliable, secure, and consistent fashion from Shopify toMySQL. LIKE.TG can additionally connect to a variety of data sources (Databases, Cloud Applications, Sales and Marketing tools, etc.) making it easy to scale your data infrastructure at will.It helps transfer data fromShopifyto a destination of your choice forfree. FAQ on Shopify to MySQL How to connect Shopify to MySQL database? To connect Shopify to MySQL database, you need to use Shopify’s API to fetch data, then write a script in Python or PHP to process and store this data in MySQL. Finally, schedule the script periodically. Does Shopify use SQL or NoSQL? Shopify primarily uses SQL databases for its core data storage and management. Does Shopify have a database? Yes, Shopify does have a database infrastructure. What is the URL for MySQL Database? The URL for accessing a MySQL database follows this format: mysql://username:password@hostname:port/database_name. Replace username, password, hostname, port, and database_name with your details. What server is Shopify on? Shopify operates its infrastructure to host its platform and services. Sign up for a 14-day free trial. Sign up today to explore how LIKE.TG makes Shopify to MySQL a cakewalk for you! What are your thoughts about the different approaches to moving data from Shopify to MySQL? Let us know in the comments.
 How to Sync Data from PostgreSQL to Google Bigquery in 2 Easy Methods
How to Sync Data from PostgreSQL to Google Bigquery in 2 Easy Methods
Are you trying to derive deeper insights from PostgreSQL by moving the data into a Data Warehouse like Google BigQuery? Well, you have landed on the right article. Now, it has become easier to replicate data from PostgreSQL to BigQuery.This article will give you a brief overview of PostgreSQL and Google BigQuery. You will also get to know how you can set up your PostgreSQL to BigQuery integration using 2 methods. Moreover, the limitations in the case of the manual method will also be discussed in further sections. Read along to decide which method of connecting PostgreSQL to BigQuery is best for you. Introduction to PostgreSQL PostgreSQL, although primarily used as an OLTP Database, is one of the popular tools for analyzing data at scale. Its novel architecture, reliability at scale, robust feature set, and extensibility give it an advantage over other databases. Introduction to Google BigQuery Google BigQuery is a serverless, cost-effective, and highly scalable Data Warehousing platform with Machine Learning capabilities built-in. The Business Intelligence Engine is used to carry out its operations. It integrates speedy SQL queries with Google’s infrastructure’s processing capacity to manage business transactions, data from several databases, and access control restrictions for users seeing and querying data. BigQuery is used by several firms, including UPS, Twitter, and Dow Jones. BigQuery is used by UPS to predict the exact volume of packages for its various services. BigQuery is used by Twitter to help with ad updates and the combining of millions of data points per second. The following are the features offered by BigQuery for data privacy and protection of your data. These include: Encryption at rest Integration with Cloud Identity Network isolation Access Management for granular access control Methods to Set up PostgreSQL to BigQuery Integration For the scope of this blog, the main focus will be on Method 1 and detail the steps and challenges. Towards the end, you will also get to know about both methods, so that you have the right details to make a choice. Below are the 2 methods: Method 1: Using LIKE.TG Data to Set Up PostgreSQL to BigQuery Integration The steps to load data from PostgreSQL to BigQuery using LIKE.TG Data are as follows: Step 1: Connect your PostgreSQL account to LIKE.TG ’s platform. LIKE.TG has an in-built PostgreSQL Integration that connects to your account within minutes. Move Data from PostgreSQL to BigQueryGet a DemoTry itMove Data from Salesforce to BigQueryGet a DemoTry itMove Data from Google Ads to BigQueryGet a DemoTry itMove Data from MongoDB to BigQueryGet a DemoTry it The available ingestion modes are Logical Replication, Table, and Custom SQL. Additionally, the XMIN ingestion mode is available for Early Access. Logical Replication is the recommended ingestion mode and is selected by default. Step 2: Select Google BigQuery as your destination and start moving your data. With this, you have successfully set up Postgres to BigQuery replication using LIKE.TG Data. Here are more reasons to try LIKE.TG : Schema Management: LIKE.TG takes away the tedious task of schema management automatically detects the schema of incoming data and maps it to the destination schema. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Data Transformation:It provides a simple interface to perfect, modify, and enrich the data you want to transfer. Method 2: Manual ETL Process to Set Up PostgreSQL to BigQuery Integration To execute the following steps, you need a pre-existing database and a table populated with PostgreSQL records. Let’s take a detailed look at each step. Step 1: Extract Data From PostgreSQL The data from PostgreSQL needs to be extracted and exported into a CSV file. To do that, write the following command in the PostgreSQL workbench. COPY your_table_name TO ‘new_file_location\new_file_name’ CSV HEADER After the data is successfully migrated to a CSV file, you should see the above message on your console. Step 2: Clean and Transform Data To upload the data to Google BigQuery, you need the tables and the data to be compatible with the bigQuery format. The following things need to be kept in mind while migrating data to bigQuery: BigQuery expects CSV data to be UTF-8 encoded. BigQuery doesn’t enforce Primary Key and unique key constraints. Your ETL process must do so. Postgres and BigQuery have different column types. However, most of them are convertible. The following table lists common data types and their equivalent conversion type in BigQuery. You can visit their official page to know more about BigQuery data types. DATE value must be a dash(-) separated and in the form YYYY-MM-DD (year-month-day). Fortunately, the default date format in Postgres is the same, YYYY-MM-DD.So if you are simply selecting date columns it should be the incorrect format. The TO_DATE function in PostgreSQL helps in converting string values into dates. If the data is stored as a string in the table for any reason, it can be converted while selecting data. Syntax : TO_DATE(str,format) Example : SELECT TO_DATE('31,12,1999','%d,%m,%Y'); Result : 1999-12-31 In TIMESTAMP type, the hh:mm:ss (hour-minute-second) portion must use a colon (:) separator. Similar to the Date type, the TO_TIMESTAMP function in PostgreSQL is used to convert strings into timestamps. Syntax : TO_TIMESTAMP(str,format) Example : SELECT TO_TIMESTAMP('2017-03-31 9:30:20','YYYY-MM-DD HH:MI:SS'); Result: 2017-03-31 09:30:20-07 Make sure text columns are quoted if they can potentially have delimiter characters. Step 3: Upload to Google Cloud Storage(GCS) bucket If you haven’t already, you need to create a storage bucket in Google Cloud for the next step 3. a) Go to your Google Cloud account and Select the Cloud Storage → Bucket. 3. b) Select a bucket from your existing list of buckets. If you do not have a previously existing bucket, you must create a new one. You can follow Google’s Official documentation to create a new bucket. 3. c) Upload your .csv file into the bucket by clicking the upload file option. Select the file that you want to upload. Step 4: Upload to BigQuery table from GCS 4. a) Go to the Google Cloud console and select BigQuery from the dropdown. Once you do so, a list of project IDs will appear. Select the Project ID you want to work with and select Create Dataset 4. b) Provide the configuration per your requirements and create the dataset. Your dataset should be successfully created after this process. 4. c) Next, you must create a table in this dataset. To do so, select the project ID where you had created the dataset and then select the dataset name that was just created. Then click on Create Table from the menu, which appears at the side. 4. d) To create a table, select the source as Google Cloud Storage. Next, select the correct GCS bucket with the .csv file. Then, select the file format that matches the GCS bucket. In your case, it should be in .csv file format. You must provide a table name for your table in the bigQuery database. Select the mapping option as automapping if you want to migrate the data as it is. 4. e) Your table should be created next and loaded with the same data from PostgreSQL. Step 5: Query the table in BigQuery After loading the table into bigQuery, you can query it by selecting the QUERY option above the table. You can query your table by writing basic SQL syntax. Note: Mention the correct project ID, dataset name, and table name. The above query extracts records from the emp table where the job is manager. Advantages of manually loading the data from PostgreSQL to BigQuery: Manual migration doesn’t require setting up and maintaining additional infrastructure, which can save on operational costs. Manual migration processes are straightforward and involve fewer components, reducing the complexity of the operation. You have complete control over each step of the migration process, allowing for customized data handling and immediate troubleshooting if issues arise. By manually managing data transfer, you can ensure compliance with specific security and privacy requirements that might be critical for your organization. Does PostgreSQL Work As a Data Warehouse? Yes, you can use PostgreSQL as a data warehouse. But, the main challenges are, A data engineer will have to build a data warehouse architecture on top of the existing design of PostgreSQL. To store and build models, you will need to create multiple interlinked databases. But, as PostgreSQL lacks the capability for advanced analytics and reporting, this will further limit the use of it. PostgreSQL can’t handle the data processing of huge data volume. Data warehouses have the features such as parallel processing for advanced queries which PostgreSQL lacks. This level of scalability and performance with minimal latency is not possible with the database. Limitations of the Manual Method: The manual migration process can be time-consuming, requiring significant effort to export, transform, and load data, especially if the dataset is large or complex. Manual processes are susceptible to human errors, such as incorrect data export settings, file handling mistakes, or misconfigurations during import. If the migration needs to be performed regularly or involves multiple tables and datasets, the repetitive nature of manual processes can lead to inefficiency and increased workload. Manual migrations can be resource-intensive, consuming significant computational and human resources, which could be utilized for other critical tasks. Additional Read – Migrate Data from Postgres to MySQL PostgreSQL to Oracle Migration Connect PostgreSQL to MongoDB Connect PostgreSQL to Redshift Replicate Postgres to Snowflake Conclusion Migrating data from PostgreSQL to BigQuery manually can be complex, but automated data pipeline tools can significantly simplify the process. We’ve discussed two methods for moving data from PostgreSQL to BigQuery: the manual process, which requires a lot of configuration and effort, and automated tools like LIKE.TG Data. Whether you choose a manual approach or leverage data pipeline tools like LIKE.TG Data, following the steps outlined in this guide will help ensure a successful migration. FAQ on PostgreSQL to BigQuery How do you transfer data from Postgres to BigQuery? To transfer data from PostgreSQL to BigQuery, export your PostgreSQL data to a format like CSV or JSON, then use BigQuery’s data import tools or APIs to load the data into BigQuery tables. Can I use PostgreSQL in BigQuery? No, BigQuery does not natively support PostgreSQL as a database engine. It is a separate service with its own architecture and SQL dialect optimized for large-scale analytics and data warehousing. Can PostgreSQL be used for Big Data? Yes, PostgreSQL can handle large datasets and complex queries effectively, making it suitable for big data applications. How do you migrate data from Postgres to Oracle? To migrate data from PostgreSQL to Oracle, use Oracle’s Data Pump utility or SQL Developer to export PostgreSQL data as SQL scripts or CSV files, then import them into Oracle using SQL Loader or SQL Developer.
 DynamoDB to Snowflake: 3 Easy Steps to Move Data
DynamoDB to Snowflake: 3 Easy Steps to Move Data
If you’re looking for DynamoDB Snowflake migration, you’ve come to the right place. Initially, the article provides an overview of the two Database environments while briefly touching on a few of their nuances. Later on, it dives deep into what it takes to implement a solution on your own if you are to attempt the ETL process of setting up and managing a Data Pipeline that moves data from DynamoDB to Snowflake.The article wraps up by pointing out some of the challenges associated with developing a custom ETL solution for loading data from DynamoDB to Snowflake and why it might be worth the investment in having an ETL Cloud service provider, LIKE.TG , implement and manage such a Data Pipeline for you. Solve your data replication problems with LIKE.TG ’s reliable, no-code, automated pipelines with 150+ connectors.Get your free trial right away! Overview of DynamoDB and Snowflake DynamoDB is a fully managed, NoSQL Database that stores data in the form of key-value pairs as well as documents. It is part of Amazon’s Data Warehousing suite of services called Amazon Web Services (AWS). DynamoDB is known for its super-fast data processing capabilities that boast the ability to process more than 20 million requests per second. In terms of backup management for Database tables, it has the option for On-Demand Backups, in addition to Periodic or Continuous Backups. Snowflake is a fully managed, Cloud Data Warehousing solution available to customers in the form of Software-as-a-Service (SaaS) or Database-as-a-Service (DaaS). Snowflake follows the standard ANSI SQL protocol that supports fully Structured as well as Semi-Structured data like JSON, Parquet, XML, etc. It is highly scalable in terms of the number of users and computing power while offering pricing at per-second levels of resource usage. How to move data from DynamoDB to Snowflake There are two popular methods to perform Data Migration from DynamoDB to Snowflake: Method 1: Build Custom ETL Scripts to move from DynamoDB data to SnowflakeMethod 2: Implement an Official Snowflake ETL Partner such as Hevo Data. This post covers the first approach in great detail. The blog also highlights the Challenges of Moving Data from DynamoDB to Snowflake using Custom ETL and discusses the means to overcome them. So, read along to understand the steps to export data from DynamoDB to Snowflake in detail. Moving Data from DynamoDB to Snowflake using Custom ETL In this section, you understand the steps to create a Custom Data Pipeline to load data from DynamoDB to Snowflake. A Data Pipeline that enables the flow of data from DynamoDB to Snowflake can be characterized through the following steps – Step 1: Set Up Amazon S3 to Receive Data from DynamoDBStep 2: Export Data from DynamoDB to Amazon S3Step 3: Copy Data from Amazon S3 to Snowflake Tables Step 1: Set Up Amazon S3 to Receive Data from DynamoDB Amazon S3 is a fully managed Cloud file storage, also part of AWS used to export to and import files from, for a variety of purposes. In this use case, S3 is required to temporarily store the data files coming out of DynamoDB before they are loaded into Snowflake tables. To store a data file on S3, one has to create an S3 bucket first. Buckets are placeholders for all objects that are to be stored on Amazon S3. Using the AWS command-line interface, the following is an example command that can be used to create an S3 bucket: $aws s3api create-bucket --bucket dyn-sfl-bucket --region us-east-1 Name of the bucket – dyn-sfl-bucket It is not necessary to create folders in a bucket before copying files over, however, it is a commonly adopted practice, as one bucket can hold a variety of information and folders help with better organization and reduce clutter. The following command can be used to create folders – aws s3api put-object --bucket dyn-sfl-bucket --key dynsfl/ Folder name – dynsfl Step 2: Export Data from DynamoDB to Amazon S3 Once an S3 bucket has been created with the appropriate permissions, you can now proceed to export data from DynamoDB. First, let’s look at an example of exporting a single DynamoDB table onto S3. It is a fairly quick process, as follows: First, you export the table data into a CSV file as shown below. aws dynamodb scan --table-name YOURTABLE --output text > outputfile.txt The above command would produce a tab-separated output file which can then be easily converted to a CSV file. Later, this CSV file (testLIKE.TG .csv, let’s say) could then be uploaded to the previously created S3 bucket using the following command: $aws s3 cp testLIKE.TG .csv s3://dyn-sfl-bucket/dynsfl/ In reality, however, one would need to export tens of tables, sequentially or parallelly, in a repetitive fashion at fixed intervals (ex: once in a 24 hour period). For this, Amazon provides an option to create Data Pipelines. Here is an outline of the steps involved in facilitating data movement from DynamoDB to S3 using a Data Pipeline: Create and validate the Pipeline. The following command can be used to create a Data Pipeline: $aws datapipeline create-pipeline --name dyn-sfl-pipeline --unique-id token { "pipelineId": "ex-pipeline111" } The next step is to upload and validate the Pipeline using a pre-created Pipeline file in JSON format $aws datapipeline put-pipeline-definition --pipeline-id ex-pipeline111 --pipeline-definition file://dyn-sfl-pipe-definition.json Activate the Pipeline. Once the above step is completed with no validation errors, this pipeline can be activated using the following – $aws datapipeline activate-pipeline --pipeline-id ex-pipeline111 Monitor the Pipeline run and verify the data export. The following command shows the execution status: $aws datapipeline list-runs --pipeline-id ex-pipeline111 Once the ‘Status Ended’ section indicates completion of the execution, go over to the S3 bucket s3://dyn-sfl-bucket/dynsfl/ and check to see if the required export files are available. Defining the Pipeline file dyn-sfl-pipe-definition.json can be quite time consuming as there are many things to be defined. Here is a sample file indicating some of the objects and parameters that are to be defined: { "objects": [ { "myComment": "Write a comment here to describe what this section is for and how things are defined", "id": "dyn-to-sfl", "failureAndRerunMode":"cascade", "resourceRole": "DataPipelineDefaultResourceRole", "role": "DataPipelineDefaultRole", "pipelineLogUri": "s3://", "schedule": { "ref": "DefaultSchedule" } "scheduleType": "cron", "name": "Default" "id": "Default" }, { "type": "Schedule", "id": "dyn-to-sfl", "startDateTime" : "2019-06-10T03:00:01" "occurrences": "1", "period": "24 hours", "maxActiveInstances" : "1" } ], "parameters": [ { "description": "S3 Output Location", "id": "DynSflS3Loc", "type": "AWS::S3::ObjectKey" }, { "description": "Table Name", "id": "LIKE.TG _dynamo", "type": "String" } ] } As you can see in the above file definition, it is possible to set the scheduling parameters for the Pipeline execution. In this case, the start date and time are set to June 1st, 2019 early morning and the execution frequency is set to once a day. Step 3: Copy Data from Amazon S3 to Snowflake Tables Once the DynamoDB export files are available on S3, they can be copied over to the appropriate Snowflake tables using a ‘COPY INTO’ command that looks similar to a copy command used in a command prompt. It has a ‘source’, a ‘destination’ and a set of parameters to further define the specific copy operation. A couple of ways to use the COPY command are as follows: File format: copy into LIKE.TG _sfl from s3://dyn-sfl-bucket/dynsfl/testLIKE.TG .csv credentials=(aws_key_id='ABC123' aws_secret_key='XYZabc) file_format = (type = csv field_delimiter = ','); Pattern Matching: copy into LIKE.TG _sfl from s3://dyn-sfl-bucket/dynsfl/ credentials=(aws_key_id='ABC123' aws_secret_key=''XYZabc) pattern='*LIKE.TG *.csv'; Just like before, the above is an example of how to use individual COPY commands for quick Ad Hoc Data Migration, however, in reality, this process will be automated and has to be scalable. In that regard, Snowflake provides an option to automatically detect and ingest staged files when they become available in the S3 buckets. This feature is called Automatic Data Loading using Snowpipe.Here are the main features of a Snowpipe: Snowpipe can be set up in a few different ways to look for newly staged files and load them based on a pre-defined COPY command. An example here is to create a Simple-Queue-Service notification that can trigger the Snowpipe data load.In the case of multiple files, Snowpipe appends these files into a loading queue. Generally, the older files are loaded first, however, this is not guaranteed to happen.Snowpipe keeps a log of all the S3 files that have already been loaded – this helps it identify a duplicate data load and ignore such a load when it is attempted. Hurray!! You have successfully loaded data from DynamoDB to Snowflake using Custom ETL Data Pipeline. Challenges of Moving Data from DynamoDB to Snowflake using Custom ETL Now that you have an idea of what goes into developing a Custom ETL Pipeline to move DynamoDB data to Snowflake, it should be quite apparent that this is not a trivial task. To further expand on that, here are a few things that highlight the intricacies and complexities of building and maintaining such a Data Pipeline: DynamoDB export is a heavily involved process, not least because of having to work with JSON files. Also, when it comes to regular operations and maintenance, the Data Pipeline should be robust enough to handle different types of data errors.Additional mechanisms need to be put in place to handle incremental data changes from DynamoDB to S3, as running full loads every time is very inefficient.Most of this process should be automated so that real-time data is available as soon as possible for analysis. Setting everything up with high confidence in the consistency and reliability of such a Data Pipeline can be a huge undertaking.Once everything is set up, the next thing a growing data infrastructure is going to face is scaling. Depending on the growth, things can scale up really quickly and if the existing mechanisms are not built to handle this scale, it can become a problem. A Simpler Alternative to Load Data from DynamoDB to Snowflake: Using a No-Code automated Data Pipeline likeLIKE.TG (Official Snowflake ETL Partner), you can move data from DynamoDB to Snowflake in real-time. Since LIKE.TG is fully managed, the setup and implementation time is next to nothing. You can replicate DynamoDB to Snowflake using LIKE.TG ’s visual interface in 3 simple steps: Connect to your DynamoDB databaseSelect the replication mode: (i) Full dump (ii) Incremental load for append-only data (iii) Incremental load for mutable dataConfigure the Snowflake database and watch your data load in real-time GET STARTED WITH LIKE.TG FOR FREE LIKE.TG will now move your data from DynamoDB to Snowflake in a consistent, secure, and reliable fashion. In addition to DynamoDB, LIKE.TG can load data from a multitude of other data sources including Databases, Cloud Applications, SDKs, and more. This allows you to scale up on demand and start moving data from all the applications important for your business. SIGN UP HERE FOR A 14-DAY FREE TRIAL! Conclusion In conclusion, this article offers a step-by-step description of creating Custom Data Pipelines to move data from DynamoDB to Snowflake. It highlights the challenges a Custom ETL solution brings along with it. In a real-life scenario, this would typically mean allocating a good number of human resources for both the development and maintenance of such Data Pipelines to ensure consistent, day-to-day operations. Knowing that it might be worth exploring and investing in a reliable cloud ETL service provider, LIKE.TG offers comprehensive solutions to use cases such as this one and many more. VISIT OUR WEBSITE TO EXPLORE LIKE.TG LIKE.TG Data is a No-Code Data Pipeline that offers a faster way to move data from 150+ Data Sources including 50+ Free Sources, into your Data Warehouse like Snowflake to be visualized in a BI tool. LIKE.TG is fully automated and hence does not require you to code. Want to take LIKE.TG for a spin? SIGN UP and experience the feature-rich LIKE.TG suite first hand. What are your thoughts about moving data from DynamoDB to Snowflake? Let us know in the comments.
 How to Load Data from PostgreSQL to Redshift: 2 Easy Methods
How to Load Data from PostgreSQL to Redshift: 2 Easy Methods
Are you tired of locally storing and managing files on your Postgres server? You can move your precious data to a powerful destination such as Amazon Redshift, and that too within minutes.Data engineers are given the task of moving data between storage systems like applications, databases, data warehouses, and data lakes. This can be exhaustive and cumbersome. You can follow this simple step-by-step approach to transfer your data from PostgreSQL to Redshift so that you don’t have any problems with your data migration journey. Why Replicate Data from Postgres to Redshift? Analytics: Postgres is a powerful and flexible database, but it’s probably not the best choice for analyzing large volumes of data quickly. Redshift is a columnar database that supports massive analytics workloads. Scalability: Redshift can quickly scale without any performance problems, whereas Postgres may not efficiently handle massive datasets. OLTP and OLAP: Redshift is designed for Online Analytical Processing (OLAP), making it ideal for complex queries and data analysis. Whereas, Postgres is an Online Transactional Processing (OLTP) database optimized for transactional data and real-time operations. Load Data from PostgreSQL to RedshiftGet a DemoTry itLoad Data from MongoDB to RedshiftGet a DemoTry itLoad Data from Salesforce to RedshiftGet a DemoTry it Methods to Connect or Move PostgreSQL to Redshift Method 1: Connecting Postgres to Redshift Manually Prerequisites: Postgres Server installed on your local machine. Billing enabled AWS account. Step 1: Configure PostgreSQL to export data as CSV Step 1. a) Go to the directory where PostgreSQL is installed. Step 1. b) Open Command Prompt from that file location. Step 1. c) Now, we need to enter into PostgreSQL. To do so, use the command: psql -U postgres Step 1. d) To see the list of databases, you can use the command: \l I have already created a database named productsdb here. We will be exporting tables from this database. This is the table I will be exporting. Step 1. e) To export as .csv, use the following command: \copy products TO '<your_file_location><your_file_name>.csv' DELIMITER ',' CSV HEADER; Note: This will create a new file at the mentioned location. Go to your file location to see the saved CSV file. Step 2: Load CSV to S3 Bucket Step 2. a) Log Into your AWS Console and select S3. Step 2. b) Now, we need to create a new bucket and upload our local CSV file to it. You can click Create Bucket to create a new bucket. Step 2. c) Fill in the bucket name and required details. Note: Uncheck Block Public Access Step 2. d) To upload your CSV file, go to the bucket you created. Click on upload to upload the file to this bucket. You can now see the file you uploaded inside your bucket. Step 3: Move Data from S3 to Redshift Step 3. a) Go to your AWS Console and select Amazon Redshift. Step 3. b) For Redshift to load data from S3, it needs permission to read data from S3. To assign this permission to Redshift, we can create an IAM role for that and go to security and encryption. Click on Manage IAM roles followed by Create IAM role. Note: I will select all s3 buckets. You can select specific buckets and give access to them. Click Create. Step 3. c) Go back to your Namespace and click on Query Data. Step 3. d) Click on Load Data to load data in your Namespace. Click on Browse S3 and select the required Bucket. Note: I don’t have a table created, so I will click Create a new table, and Redshift will automatically create a new table. Note: Select the IAM role you just created and click on Create. Step 3. e) Click on Load Data. A Query will start that will load your data from S3 to Redshift. Step 3. f) Run a Select Query to view your table. Method 2: Using LIKE.TG Data to connect PostgreSQL to Redshift Prerequisites: Access to PostgreSQL credentials. Billing Enabled Amazon Redshift account. Signed Up LIKE.TG Data account. Step 1: Create a new Pipeline Step 2: Configure the Source details Step 2. a) Select the objects that you want to replicate. Step 3: Configure the Destination details. Step 3. a) Give your destination table a prefix name. Note: Keep Schema mapping turned on. This feature by LIKE.TG will automatically map your source table schema to your destination table. Step 4: Your Pipeline is created, and your data will be replicated from PostgreSQL to Amazon Redshift. Limitations of Using Custom ETL Scripts These challenges have an impact on ensuring that you have consistent and accurate data available in your Redshift in near Real-Time. The Custom ETL Script method works well only if you have to move data only once or in batches from PostgreSQL to Redshift. The Custom ETL Script method also fails when you have to move data in near real-time from PostgreSQL to Redshift. A more optimal way is to move incremental data between two syncs from Postgres to Redshift instead of full load. This method is called the Change Data Capture method. When you write custom SQL scripts to extract a subset of data often those scripts break as the source schema keeps changing or evolving. Additional Resources for PostgreSQL Integrations and Migrations How to load data from postgresql to biquery Postgresql on Google Cloud Sql to Bigquery Migrate Data from Postgres to MySQL How to migrate Data from PostgreSQL to SQL Server Export a PostgreSQL Table to a CSV File Conclusion This article detailed two methods for migrating data from PostgreSQL to Redshift, providing comprehensive steps for each approach. The manual ETL process described in the second method comes with various challenges and limitations. However, for those needing real-time data replication and a fully automated solution, LIKE.TG stands out as the optimal choice. FAQ on PostgreSQL to Redshift How can the data be transferred from Postgres to Redshift? Following are the ways by which you can connect Postgres to Redshift1. Manually, with the help of the command line and S3 bucket2. Using automated Data Integration Platforms like LIKE.TG . Is Redshift compatible with PostgreSQL? Well, the good news is that Redshift is compatible with PostgreSQL. The slightly bad news, however, is that these two have several significant differences. These differences will impact how you design and develop your data warehouse and applications. For example, some features in PostgreSQL 9.0 have no support from Amazon Redshift. Is Redshift faster than PostgreSQL? Yes, Redshift works faster for OLAP operations and retrieves data faster than PostgreSQL. How to connect to Redshift with psql? You can connect to Redshift with psql in the following steps1. First, install psql on your machine.2. Next, Use this command to connect to Redshift:psql -h your-redshift-cluster-endpoint -p 5439 -U your-username -d your-database3. It will prompt for the password. Enter your password, and you will be connected to Redshift. Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. Check out ourtransparent pricingto make an informed decision! Share your understanding of PostgreSQL to Redshift migration in the comments section below!
 Connecting Elasticsearch to S3: 4 Easy Steps
Connecting Elasticsearch to S3: 4 Easy Steps
Are you trying to derive deeper insights from your Elasticsearch by moving the data into a larger Database like Amazon S3? Well, you have landed on the right article. This article will give you a brief overview of Elasticsearch and Amazon S3. You will also get to know how you can set up your Elasticsearch to S3 integration using 4 easy steps. Moreover, the limitations of the method will also be discussed in further sections. Read along to know more about connecting Elasticsearch to S3 in the further sections. Note: Currently, LIKE.TG Data doesn’t support S3 as a destination. What is Elasticsearch? Elasticsearch accomplishes its super-fast search capabilities through the use of a Lucene-based distributed reverse index. When a document is loaded to Elasticsearch, it creates a reverse index of all the fields in that document. A reverse index is an index where each of the entries is mapped to a list of documents that contains them. Data is stored in JSON form and can be queried using the proprietary query language. Elasticsearch has four main APIs – Index API, Get API, Search API, and Put Mapping API: Index API is used to add documents to the index. Get API allows to retrieve the documents and Search API enables querying over the index data. Put Mapping API is used to add additional fields to an already existing index. The common practice is to use Elasticsearch as part of the standard ELK stack, which involves three components – Elasticsearch, Logstash, and Kibana: Logstash provides data loading and transformation capabilities. Kibana provides visualization capabilities. Together, three of these components form a powerful Data Stack. Behind the scenes, Elasticsearch uses a cluster of servers to deliver high query performance. An index in Elasticsearch is a collection of documents. Each index is divided into shards that are distributed across different servers. By default, it creates 5 shards per index with each shard having a replica for boosting search performance. Index requests are handled only by the primary shards and search requests are handled by both the shards. The number of shards is a parameter that is constant at the index level. Users with deep knowledge of their data can override the default shard number and allocate more shards per index. A point to note is that a low amount of data distributed across a large number of shards will degrade the performance. Amazon offers a completely managed Elasticsearch service that is priced according to the number of instance hours of operational nodes. To know more about Elasticsearch, visit this link. Simplify Data Integration With LIKE.TG ’s No-Code Data Pipeline LIKE.TG Data, an Automated No-code Data Pipeline, helps you directly transfer data from 150+ sources (including 40+ free sources) like Elasticsearch to Data Warehouses, or a destination of your choice in a completely hassle-free automated manner. LIKE.TG ’s end-to-end Data Management connects you to Elasticsearch’s cluster using the Elasticsearch Transport Client and synchronizes your cluster data using indices. LIKE.TG ’s Pipeline allows you to leverage the services of both Generic Elasticsearch AWS Elasticsearch. All of this combined with transparent LIKE.TG pricing and 24×7 support makes LIKE.TG the most loved data pipeline software in terms of user reviews. LIKE.TG ’s consistent reliable solution to manage data in real-time allows you to focus more on Data Analysis, instead of Data Consolidation. Take our 14-day free trial to experience a better way to manage data pipelines. Get started for Free with LIKE.TG ! What is Amazon S3? AWS S3 is a fully managed object storage service that is used for a variety of use cases like hosting data, backup and archiving, data warehousing, etc. Amazon handles all operational activities related to capacity scaling, pre-provisioning, etc and the customers only need to pay for the amount of space that they use. Here are a couple of key Amazon S3 features: Access Control: It offers comprehensive access controls to meet any kind of organizational and business compliance requirements through an easy-to-use control panel interface. Support for Analytics: S3 supports analytics through the use of AWS Athena and AWS redshift spectrum through which users can execute SQL queries over data stored in S3. Encryption: S3 buckets can be encrypted by S3 default encryption. Once enabled, all items in a particular bucket will be encrypted. High Availability: S3 achieves high availability by storing the data across several distributed servers. Naturally, there is an associated propagation delay with this approach and S3 only guarantees eventual consistency. But, the writes are atomic; which means at any time, the API will return either the new data or old data. It’ll never provide a corrupted response. Conceptually S3 is organized as buckets and objects. A bucket is the highest-level S3 namespace and acts as a container for storing objects. They have a critical role in access control and usage reporting is always aggregated at the bucket level. An object is the fundamental storage entity and consists of the actual object as well as the metadata. An object is uniquely identified by a unique key and a version identifier. Customers can choose the AWS regions in which their buckets need to be located according to their cost and latency requirements. A point to note here is that objects do not support locking and if two PUTs come at the same time, the request with the latest timestamp will win. This means if there is concurrent access, users will have to implement some kind of locking mechanism on their own. To know more about Amazon S3, visit this link. Steps to Connect Elasticsearch to S3 Using Custom Code Moving data from Elasticsearch to S3 can be done in multiple ways. The most straightforward is to write a script to query all the data from an index and write it into a CSV or JSON file. But the limitations to the amount of data that can be queried at once make that approach a nonstarter. You will end up with errors ranging from time outs to too large a window of query. So, you need to consider other approaches to connect Elasticsearch to S3. Logstash, a core part of the ELK stack, is a full-fledged data load and transformation utility. With some adjustment of configuration parameters, it can be made to export all the data in an elastic index to CSV or JSON. The latest release of log stash also includes an S3 plugin, which means the data can be exported to S3 directly without intermediate storage. Thus, Logstash can be used to connect Elasticsearch to S3. Let us look in detail into this approach and its limitations. Using Logstash Logstash is a service-side pipeline that can ingest data from several sources, process or transform them and deliver them to several destinations. In this use case, the Logstash input will be Elasticsearch, and the output will be a CSV file. Thus, you can use Logstash to back up data from Elasticsearch to S3 easily. Logstash is based on data access and delivery plugins and is an ideal tool for connecting Elasticsearch to S3. For this exercise, you need to install the Logstash Elasticsearch plugin and the Logstash S3 plugin. Below is a step-by-step procedure to connect Elasticsearch to S3: Step 1: Execute the below command to install the Logstash Elasticsearch plugin. logstash-plugin install logstash-input-elasticsearch Step 2: Execute the below command to install the logstash output s3 plugin. logstash-plugin install logstash-output-s3 Step 3: Next step involves the creation of a configuration for the Logstash execution. An example configuration to execute this is provided below. input { elasticsearch { hosts => "elastic_search_host" index => "source_index_name" query => ' { "query": { "match_all": {} } } ' } } output { s3{ access_key_id => "aws_access_key" secret_access_key => "aws_secret_key" bucket => "bucket_name" } } In the above JSON, replace the elastic_search_host with the URL of your source Elasticsearch instance. The index key should have the index name as the value. The query tries to match every document present in the index. Remember to also replace the AWS access details and the bucket name with your required details. Create this configuration and name it “es_to_s3.conf”. Step 4: Execute the configuration using the following command. logstash -f es_to_s3.conf The above command will generate JSON output matching the query in the provided S3 location. Depending on your data volume, this will take a few minutes. Multiple parameters that can be adjusted in the S3 configuration to control variables like output file size etc. A detailed description of all config parameters can be found in Elastic Logstash Reference [8.1]. By following the above-mentioned steps, you can easily connect Elasticsearch to S3. Here’s What Makes Your Elasticsearch or S3 ETL Experience With LIKE.TG Best In Class These are some other benefits of having LIKE.TG Data as your Data Automation Partner: Fully Managed: LIKE.TG Data requires no management and maintenance as LIKE.TG is a fully automated platform. Data Transformation: It provides a simple interface to perfect, modify, and enrich the data you want to transfer. Schema Management: LIKE.TG can automatically detect the schema of the incoming data and map it to the destination schema. Incremental Data Load: LIKE.TG allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends. Live Monitoring: Advanced monitoring gives you a one-stop view to watch all the activities that occur within pipelines. Live Support: LIKE.TG team is available round the clock to extend exceptional support to its customers through chat, email, and support calls. LIKE.TG can help you Reduce Data Cleaning Preparation Time and seamlessly replicate your data from 150+ Data sources like Elasticsearch with a no-code, easy-to-setup interface. Sign up here for a 14-Day Free Trial! Limitations of Connecting Elasticsearch to S3 Using Custom Code The above approach is the simplest way to transfer data from an Elasticsearch to S3 without using any external tools. But it does have some limitations. Below are two limitations that are associated while setting up Elasticsearch to S3 integrations: This approach to connecting Elasticsearch to S3 works fine for a one-time load, but in most situations, the transfer is a continuous process that needs to be executed based on an interval or triggers. To accommodate such requirements, customized code will be required. This approach to connecting Elasticsearch to S3 is resource-intensive and can hog the cluster depending on the number of indexes and the volume of data that needs to be copied. Conclusion This article provided you with a comprehensive guide to Elasticsearch and Amazon S3. You got to know about the methodology to backup Elasticsearch to S3 using Logstash and its limitations as well. Now, you are in the position to connect Elasticsearch to S3 on your own. The manual approach of connecting Elasticsearch to S3 using Logstash will add complex overheads in terms of time and resources. Such a solution will require skilled engineers and regular data updates. Furthermore, you will have to build an in-house solution from scratch if you wish to transfer your data from Elasticsearch or S3 to a Data Warehouse for analysis. LIKE.TG Data provides an Automated No-code Data Pipeline that empowers you to overcome the above-mentioned limitations. LIKE.TG caters to 150+ data sources (including 40+ free sources) and can seamlessly transfer your Elasticsearch data to a data warehouse or a destination of your choice in real-time. LIKE.TG ’s Data Pipeline enriches your data and manages the transfer process in a fully automated and secure manner without having to write any code. It will make your life easier and make data migration hassle-free. Visit our Website to Explore LIKE.TG Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. What are your thoughts on moving data from Elasticsearch to S3? Let us know in the comments.
 How to load data from MySQL to Snowflake using 2 Easy Methods
How to load data from MySQL to Snowflake using 2 Easy Methods
Relational databases, such as MySQL, have traditionally helped enterprises manage and analyze massive volumes of data effectively. However, as scalability, real-time analytics, and seamless data integration become increasingly important, contemporary data systems like Snowflake have become strong substitutes. After experimenting with a few different approaches and learning from my failures, I’m excited to share my tried-and-true techniques for moving data from MySQL to Snowflake.In this blog, I’ll walk you through two simple migration techniques: manual and automated. I will also share the factors to consider while choosing the right approach. Select the approach that best meets your needs, and let’s get going! What is MySQL? MySQL is an open-source relational database management system (RDBMS) that allows users to access and manipulate databases using Structured Query Language (SQL). Created in the middle of the 1990s, MySQL’s stability, dependability, and user-friendliness have made it one of the most widely used databases worldwide. Its structured storage feature makes it ideal for organizations that require high-level data integrity, consistency, and reliability. Some significant organizations that use MySQL include Amazon, Uber, Airbnb, and Shopify. Key Features of MySQL : Free to Use: MySQL is open-source, so that you can download, install, and use it without any licensing costs. This allows you to use all the functionalities a robust database management system provides without many barriers. However, for large organizations, it also offers commercial versions like MySQL Cluster Carrier Grade Edition and MySQL Enterprise Edition. Scalability: Suitable for both small and large-scale applications. What is Snowflake? Snowflake is a cloud-based data warehousing platform designed for high performance and scalability. Unlike traditional databases, Snowflake is built on a cloud-native architecture, providing robust data storage, processing, and analytics capabilities. Key Features of Snowflake : Cloud-Native Architecture: Fully managed service that runs on cloud platforms like AWS, Azure, and Google Cloud. Scalability and Elasticity: Automatically scales compute resources to handle varying workloads without manual intervention. Why move MySQL data to Snowflake? Performance and Scalability: MySQL may experience issues managing massive amounts of data and numerous user queries simultaneously as data quantity increases. Snowflake’s cloud-native architecture, which offers nearly limitless scalability and great performance, allows you to handle large datasets and intricate queries effectively. Higher Level Analytics: Snowflake offers advanced analytical features like data science and machine learning workflow assistance. These features can give you deeper insights and promote data-driven decision-making. Economy of Cost: Because Snowflake separates computation and storage resources, you can optimize your expenses by only paying for what you utilize. The pay-as-you-go approach is more economical than the upkeep and expansion of MySQL servers situated on-site. Data Integration and Sharing: Snowflake’s powerful data-sharing features make integrating and securely exchanging data easier across departments and external partners. This skill is valuable for firms seeking to establish a cohesive data environment. Streamlined Upkeep: Snowflake removes the need for database administration duties, which include software patching, hardware provisioning, and backups. It is a fully managed service that enables you to concentrate less on maintenance and more on data analysis. Sync your Data from MySQL to SnowflakeGet a DemoTry itSync your Data from Salesforce to SnowflakeGet a DemoTry itSync your Data from MongoDB to SnowflakeGet a DemoTry it Methods to transfer data from MySQL to Snowflake: Method 1: How to Connect MySQL to Snowflake using Custom Code Prerequisites You should have a Snowflake Account. If you don’t have one, check out Snowflake and register for a trial account. A MySQL server with your database. You can download it from MySQL’s official website if you don’t have one. Let’s examine the step-by-step method for connecting MySQL to Snowflake using the MySQL Application Interface and Snowflake Web Interface. Step 1: Extract Data from MySQL I created a dummy table called cricketers in MySQL for this demo. You can click on the rightmost table icon to view your table. Next, we need to save a .csv file of this table in our local storage to later load it into Snowflake. You can do this by clicking on the icon next to Export/Import. This will automatically save a .csv file of the table that is selected on your local storage. Step 2: Create a new Database in Snowflake Now, we need to import this table into Snowflake. Log into your Snowflake account, click Data>Databases, and click the +Database icon on the right-side panel to create a new database. For this guide, I have already made a database called DEMO. Step 3: Create a new Table in that database Now click DEMO>PUBLIC>Tables, click the Create button, and select the From File option from the drop-down menu. A Dropbox will appear where you can drag and drop your .csv file. Select and create a new table and give it a name. You can also choose from existing tables, and your data will be appended to that table. Step 4: Edit your table schema Click next. In this dialogue box, you can edit the schema. After modifying the schema according to your needs, click the load button. This will start loading your table data from the .csv file to Snowflake. Step 5: Preview your loaded table Once the loading process has been completed, you can view your data by clicking the preview button. Note: An alternative method of moving data is to create an Internal/External stage in Snowflake and load data into it. Limitations of Manually Migrating Data from MySQL to Snowflake: Error-prone: Custom coding and SQL Queries introduce a higher risk of errors potentially leading to data loss or corruption. Time-Consuming: Handling tables for large datasets is highly time-consuming. Orchestration Challenges: Manually migrating data needs more monitoring, alerting, and progress-tracking features. Method 2: How to Connect MySQL to Snowflake using an Automated ETL Platform Prerequisites: To set up your pipeline, you need a LIKE.TG account. If you don’t have one, you can visit LIKE.TG . A Snowflake account. A MySQL server with your database. Step 1:Connect your MySQL account to LIKE.TG ’s Platform. To begin with, I am logging in to my LIKE.TG platform. Next, create a new pipeline by clicking the Pipelines and the +Create button. LIKE.TG provides built-in MySQL integration that can connect to your account within minutes. Choose MySQL as the source and fill in the necessary details. Enter your Source details and click on TEST CONTINUE. Next, Select all the objects that you want to replicate. Objects are nothing but the tables. Step 2: Connect your Snowflake account to LIKE.TG ’s Platform You have successfully connected your source and destination with these two simple steps. From here, LIKE.TG will take over and move your valuable data from MySQL to Snowflake. Advantages of using LIKE.TG : Auto Schema Mapping: LIKE.TG eliminates the tedious task of schema management. It automatically detects the schema of incoming data and maps it to the destination schema. Incremental Data Load: Allows the transfer of modified data in real-time, ensuring efficient bandwidth utilization on both ends. Data Transformation: It provides a simple interface for perfecting, modifying, and enriching the data you want to transfer. Note: Alternatively, you can use SaaS ETL platforms like Estuary or Airbyte to migrate your data. Best Practices for Data Migration: Examine Data and Workloads: Before migrating, constantly evaluate the schema, volume of your data, and kinds of queries currently running in your MySQL databases. Select the Appropriate Migration Technique: Handled ETL Procedure: This procedure is appropriate for smaller datasets or situations requiring precise process control. It requires manually loading data into Snowflake after exporting it from MySQL (for example, using CSV files). Using Snowflake’s Staging: For larger datasets, consider utilizing either the internal or external stages of Snowflake. Using a staging area, you can import the data into Snowflake after exporting it from MySQL to a CSV or SQL dump file. Validation of Data and Quality Assurance: Assure data integrity before and after migration by verifying data types, restrictions, and completeness. Verify the correctness and consistency of the data after migration by running checks. Enhance Information for Snowflake: Take advantage of Snowflake’s performance optimizations. Utilize clustering keys to arrange information. Make use of Snowflake’s built-in automatic query optimization tools. Think about using query pattern-based partitioning methods. Manage Schema Changes and Data Transformations: Adjust the MySQL schema to meet Snowflake’s needs. Snowflake supports semi-structured data, although the structure of the data may need to be changed. Plan the necessary changes and carry them out during the migration process. Verify that the syntax and functionality of SQL queries are compatible with Snowflake. Troubleshooting Common Issues : Problems with Connectivity: Verify that Snowflake and MySQL have the appropriate permissions and network setup. Diagnose connectivity issues as soon as possible by utilizing monitoring and logging technologies. Performance bottlenecks: Track query performance both before and after the move. Optimize SQL queries for the query optimizer and architecture of Snowflake. Mismatches in Data Type and Format: Identify and resolve format and data type differences between Snowflake and MySQL. When migrating data, make use of the proper data conversion techniques. Conclusion: You can now seamlessly connect MySQL to Snowflake using manual or automated methods. The manual method will work if you seek a more granular approach to your migration. However, if you are looking for an automated and zero solution for your migration, book a demo with LIKE.TG . FAQ on MySQL to Snowflake How to transfer data from MySQL to Snowflake? Step 1: Export Data from MySQLStep 2: Upload Data to SnowflakeStep 3: Create Snowflake TableStep 4: Load Data into Snowflake How do I connect MySQL to Snowflake? 1. Snowflake Connector for MySQL2. ETL/ELT Tools3. Custom Scripts Does Snowflake use MySQL? No, Snowflake does not use MySQL. How to get data from SQL to Snowflake? Step 1: Export DataStep 2: Stage the DataStep 3: Load Data How to replicate data from SQL Server to Snowflake? 1. Using ETL/ELT Tools2. Custom Scripts3. Database Migration Services
 How To Migrate a MySQL Database Between Two Servers
How To Migrate a MySQL Database Between Two Servers
There are many use cases when you must migrate MySQL database between 2 servers, like cloning a database for testing, a separate database for running reports, or completely migrating a database system to a new server. Broadly, you will take a data backup on the first server, transfer it remotely to the destination server, and finally restore the backup on the new MySQL instance. This article will walk you through the steps to migrate MySQL Database between 2 Servers using 3 simple steps. Additionally, we will explore the process of performing a MySQL migration, using copy MySQL database from one server to another operation. This process is crucial when you want to move your MySQL database to another server without losing any data or functionality. We will cover the necessary steps and considerations involved in successfully completing a MySQL migration. So, whether you are looking to clone a database, create a separate database for reporting purposes, or completely migrate your database to a new server, this guide will provide you with the information you need. Steps to Migrate MySQL Database Between 2 Servers Let’s understand the steps to migrate the MySQL database between 2 servers. Understanding the process of transferring MySQL databases from one server to another is crucial for maintaining data integrity and continuity of services. To migrate MySQL database seamlessly, ensure both source and target servers are compatible. Below are the steps you can follow to understand how to migrate MySQL database between 2 servers: Step 1: Backup the Data Step 2:Copy the Database Dump on the Destination Server Step 3: Restore the Dump‘ Want to migrate your SQL data effortlessly? Check out LIKE.TG ’s no-code data pipeline that allows you to migrate data from any source to a destination with just a few clicks. Start your 14 days trial now for free! Get Started with LIKE.TG for Free 1) Backup the Data The first step to migrate MySQL database is to take a dump of the data that you want to transfer. This operation will help you move mysql database to another server. To do that, you will have to use mysqldump command. The basic syntax of the command is: mysqldump -u [username] -p [database] > dump.sql If the database is on a remote server, either log in to that system using ssh or use -h and -P options to provide host and port respectively. mysqldump -P [port] -h [host] -u [username] -p [database] > dump.sql There are various options available for this command, let’s go through the major ones as per the use case. A) Backing Up Specific Databases mysqldump -u [username] -p [database] > dump.sql This command dumps specified databases to the file. You can specify multiple databases for the dump using the following command: mysqldump -u [username] -p --databases [database1] [database2] > dump.sql You can use the –all-databases option to backup all databases on the MySQL instance. mysqldump -u [username] -p --all-databases > dump.sql B) Backing Up Specific Tables The above commands dump all the tables in the specified database, if you need to take backup of some specific tables, you can use the following command: mysqldump -u [username] -p [database] [table1] [table2] > dump.sql C) Custom Query If you want to backup data using some custom query, you will need to use the where option provided by mysqldump. mysqldump -u [username] -p [database] [table1] --where="WHERE CLAUSE" > dump.sql Example: mysqldump -u root -p testdb table1 --where="mycolumn = myvalue" > dump.sql Note: By default, mysqldump command includes DROP TABLE and CREATE TABLE statements in the created dump. Hence, if you are using incremental backups or you specifically want to restore data without deleting previous data, make sure you use the –no-create-info option while creating a dump. mysqldump -u [username] -p [database] --no-create-info > dump.sql If you need just to copy the schema but not the data, you can use –no-data option while creating the dump. mysqldump -u [username] -p [database] --no-data > dump.sql Other use cases Here’s a list of uses for the mysqldump command based on use cases: To backup a single database: mysqldump -u [username] -p [database] > dump.sql To backup multiple databases: mysqldump -u [username] -p --databases [database1] [database2] > dump.sql To backup all databases on the instance: mysqldump -u [username] -p --all-databases > dump.sql To backup specific tables: mysqldump -u [username] -p [database] [table1] [table2] > dump.sql To backup data using some custom query: mysqldump -u [username] -p [database] [table1] --where="WHERE CLAUSE" > dump.sql Example: mysqldump -u root -p testdb table1 --where="mycolumn = myvalue" > dump.sql To copy only the schema but not the data: mysqldump -u [username] -p [database] --no-data > dump.sq To restore data without deleting previous data (incremental backups): mysqldump -u [username] -p [database] --no-create-info > dump.sql 2) Copy the Database Dump on the Destination Server Once you have created the dump as per your specification, the next step to migrate MySQL database is to use the data dump file to move the MySQL database to another server (destination). You will have to use the “scp” command for that. Scp -P [port] [dump_file].sql [username]@[servername]:[path on destination] Examples: scp dump.sql [email protected]:/var/data/mysql scp -P 3306 dump.sql [email protected]:/var/data/mysql To copy to a single database, use this syntax: scp all_databases.sql [email protected]:~/ For a single database: scp database_name.sql [email protected]:~/ Here’s an example: scp dump.sql [email protected]:/var/data/mysql scp -P 3306 dump.sql [email protected] 3) Restore the Dump The last step in MySQL migration is restoring the data on the destination server. MySQL command directly provides a way to restore to dump data to MySQL. mysql -u [username] -p [database] < [dump_file].sql Example: mysql -u root -p testdb < dump.sql Don’t specify the database in the above command if your dump includes multiple databases. mysql -u root -p < dump.sql For all databases: mysql -u [user] -p --all-databases < all_databases.sql For a single database: mysql -u [user] -p newdatabase < database_name.sql For multiple databases: mysql -u root -p < dump.sql Limitations with Dumping and Importing MySQL Data Dumping and importing MySQL data can present several challenges: Time Consumption: The process can be time-consuming, particularly for large databases, due to creating, transferring, and importing dump files, which may slow down with network speed and database size. Potential for Errors: Human error is a significant risk, including overlooking steps, misconfiguring settings, or using incorrect parameters with the mysqldump command. Data Integrity Issues: Activities on the source database during the dump process can lead to data inconsistencies in the exported SQL dump. Measures like putting the database in read-only mode or locking tables can mitigate this but may impact application availability. Memory Limitations: Importing massive SQL dump files may encounter memory constraints, necessitating adjustments to MySQL server configurations on the destination machine. Migrate MySQL to MySQLGet a DemoTry itMigrate MySQL to BigQueryGet a DemoTry itMigrate MySQL to SnowflakeGet a DemoTry it Conclusion Following the above-mentioned steps, you can migrate MySQL database between two servers easily, but to migrate MySQL database to another server can be quite cumbersome activity especially if it’s repetitive. An all-in-one solution like LIKE.TG takes care of this effortlessly and helps manage all your data pipelines in an elegant and fault-tolerant manner. LIKE.TG will automatically catalog all your table schemas and do all the necessary transformations to copy MySQL database from one server to another. LIKE.TG will fetch the data from your source MySQL server incrementally and restore that seamlessly onto the destination MySQL instance. LIKE.TG will also alert you through email and Slack if there are schema changes or network failures. All of this can be achieved from the LIKE.TG UI, with no need to manage servers or cron jobs. VISIT OUR WEBSITE TO EXPLORE LIKE.TG Want to take LIKE.TG for a spin? Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. You can also have a look at the unbeatable LIKE.TG pricing that will help you choose the right plan for your business needs. Share your experience of learning about the steps to migrate MySQL database between 2 servers in the comments section below.
 How to load data from Facebook Ads to Google BigQuery
How to load data from Facebook Ads to Google BigQuery
Leveraging the data from Facebook Ads Insights offers businesses a great way to measure their target audiences. However, transferring massive amounts of Facebook ad data to Google BigQuery is no easy feat. If you want to do just that, you’re in luck. In this article, we’ll be looking at how you can migrate data from Facebook Ads to BigQuery.Understanding the Methods to Connect Facebook Ads to BigQuery Load Data from Facebook Ads to BigQueryGet a DemoTry itLoad Data from Google Analytics to BigQueryGet a DemoTry itLoad Data from Google Ads to BigQueryGet a DemoTry it These are the methods you can use to move data from Facebook Ads to BigQuery: Method 1: Using LIKE.TG to Move Data from Facebook Ads to BigQuery Method 2: Writing Custom Scripts to Move Data from Facebook Ads to BigQuery Method 3: Manual Upload of Data from Facebook Ads to BigQuery Method 1: Using LIKE.TG to Move Data from Facebook Ads to BigQuery LIKE.TG is the only real-time ELT No-code Data Pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. With integration with 150+ Data Sources (40+ free sources), we help you not only export data from sources load data to the destinations but also transform enrich your data, make it analysis-ready. Get Started with LIKE.TG for Free LIKE.TG can help you load data in two simple steps: Step 1: Connect Facebook Ads Account as Source Follow the below steps to set up Facebook Ads Account as source: In the Navigation Bar, Click PIPELINES. Click + CREATE in the Pipelines List View. From the Select Source Type page, select Facebook Ads. In the Configure your Facebook Ads account page, you can do one of the following: Select a previously configured account and click CONTINUE. Click Add Facebook Ads Account and follow the below steps to configure an account: Log in to your Facebook account, and in the pop-up dialog, click Continue as <Company Name> Click Save to authorize LIKE.TG to access your Facebook Ads and related statistics. Click Got it in the confirmation dialog. Configure your Facebook Ads as a source by providing the Pipeline Name, authorized account, report type, aggregation level, aggregation time, breakdowns, historical sync duration, and key fields. Step 2:Configure Google BigQuery as your Destination Click DESTINATIONS in the Navigation Bar. In the Destinations List View, Click + CREATE. Select Google BigQuery as the Destination type in the Add Destination page. Connect to your BigQuery account and start moving your data from Facebook Ads to BigQuery by providing the project ID, dataset ID, Data Warehouse name, GCS bucket. Simplify your data analysis with LIKE.TG today and Sign up here for a 14-day free trial!. Method 2: Writing Custom Scripts to Move Data from Facebook Ads to BigQuery Migrating data from Facebook Ads Insights to Google BigQuery essentially involves two key steps: Step 1: Pulling Data from Facebook Step 2: Loading Data into BigQuery Step 1: Pulling Data from Facebook Put simply, pulling data from Facebook involves downloading the relevant Ads Insights data, which can be used for a variety of business purposes. Currently, there are two main methods for users to pull data from Facebook: Through APIs. Through Real-time streams. Method 1: Through APIs Users can access Facebook’s APIs through the different SDKs offered by the platform. While Python and PHP are the main languages supported by Facebook, it’s easy to find community-supported SDKs for languages such as JavaScript, R, and Ruby. What’s more, the Facebook Marketing API is relatively easy to use – which is why it can be harnessed to execute requests that direct to specific endpoints. Also, since the Facebook Marketing API is a RESTful API, you can interact with it via your favorite framework or language. Like everything else Facebook-related, Ads and statistics data form part of and can be acquired through the Graph API, and any requests for statistics specific to particular ads can be sent to Facebook Insights. In turn, Insights will reply to such requests with more information on the queried ad object. If the above seems overwhelming, there’s no need to worry and we’ll be taking a look at an example to help simplify things. Suppose you want to extract all stats relevant to your account. This can be done by executing the following simple request through curl: curl -F 'level=campaign' -F 'fields=[]' -F 'access_token=<ACCESS_TOKEN>' https://graph.facebook.com/v2.5/<CAMPAIGN_ID>/insights curl -G -d 'access_token=<ACCESS_TOKEN>' https://graph.facebook.com/v2.5/1000002 curl -G -d 'access_token=<ACCESS_TOKEN>' https://graph.facebook.com/v2.5/1000002/insights Once it’s ready, the data you’ve requested will then be returned in either CSV or XLS format and be able to access it via a URL such as the one below: https://www.facebook.com/ads/ads_insights/export_report?report_run_id=<REPORT_ID> format=<REPORT_FORMAT>access_token=<ACCESS_TOKEN Method 2: Through Real-time Streams You can also pull data from Facebook by creating a real-time data substructure and can even load your data into the data warehouse. All you need to do to achieve all this and to receive API updates is to subscribe to real-time updates. Using the right substructure, you’ll be able to stream an almost real-time data feed to your database, and by doing so, you’ll be kept up-to-date with the latest data. Facebook Ads boasts a tremendously rich API that offers users the opportunity to extract even the smallest portions of data regarding accounts and target audience activities. More importantly, however, is that all of this real-time data can be used for analytics and reporting purposes. However, there’s a minor consideration that needs to be mentioned. It’s no secret that these resources become more complex as they continue to grow, meaning you’ll need a complex protocol to handle them and it’s worth keeping this in mind as the volume of your data grows with each passing day. Moving on, the data that you pull from Facebook can be in one of a plethora of different formats, yet BigQuery isn’t compatible with all of them. This means that it’s in your best interest to convert data into a format supported by BigQuery after you’ve pulled it from Facebook. For example, if you pull XML data, then you’ll need to convert it into any of the following data formats: CSV JSON. You should also make sure that BigQuery supports the BigQuery data types you’re using. BigQuery currently supports the following data types: STRING INTEGER FLOAT BOOLEAN RECORD TIMESTAMP Please refer to Google’s documentation on preparing data for BigQuery, to learn more. Now that you’ve understood the different data formats and types supported by BigQuery, it’s time to learn how to pull data from Facebook. Step 2: Loading Data Into BigQuery If you opt to use Google Cloud Storage to load data from Facebook Ads into BigQuery, then you’ll need to first load the data into Google Cloud Storage. This can be done in one of a few ways. First and foremost, this can be done directly through the console. Alternatively, you can post data with the help of the JSON API. One thing to note here is that APIs play a crucial role, both in pulling data from Facebook Ads and loading data into Bigquery. Perhaps the simplest way to load data into BigQuery is by requesting HTTP POST using tools such as curl. Should you decide to go this route, your POST request should look something like this: POST /upload/storage/v1/b/myBucket/o?uploadType=medianame= TEST HTTP/1.1 Host: www.googleapis.com Content-Type: application/text Content-Length: number_of_bytes_in_file Authorization: Bearer your_auth_token your Facebook Ads data And if you enter everything correctly you’ll get a response that looks like this: HTTP/1.1 200 Content-Type: application/json { "name": "TEST" } However, remember that tools like curl are only useful for testing purposes. So, you’ll need to write specific codes to send data to Google if you want to automate the data loading process. This can be done in one of the following languages when using the Google App Engine to write codes: Python Java PHP Go Apart from coding for the Google App Engine, the above languages can even be used to access Google Cloud Storage. Once you’ve imported your extracted data into Google Cloud Storage, you’ll need to create and run a LoadJob, which directs to the data that needs to be imported from the cloud and will ultimately load the data into BigQuery. This works by specifying source URLs that point to the queried objects. This method makes use of POST requests for storing data in the Google Cloud Storage API, from where it will load the data into BigQuery. Another method to accomplish this is by posting a direct HTTP POST request to BigQuery with the data you’d like to query. While this method is very similar to loading data through the JSON API, it differs by using specific BigQuery end-points to load data directly. Furthermore, the interaction is quite simple and can be carried out via either the framework or the HTTP client library of your preferred language. Limitations of using Custom Scripts to Connect Facebook Ads to BigQuery Building a custom code for transfer data from Facebook Ads to Google BigQuery may appear to be a practically sound arrangement. However, this approach comes with some limitations too. Code Maintenance: Since you are building the code yourself, you would need to monitor and maintain it too. On the off chance that Facebook refreshes its API or the API sends a field with a datatype which your code doesn’t understand, you would need to have resources that can handle these ad-hoc requests. Data Consistency: You additionally will need to set up a data validation system in place to ensure that there is no data leakage in the infrastructure. Real-time Data: The above approach can help you move data one time from Facebook Ads to BigQuery. If you are looking to analyze data in real-time, you will need to deploy additional code on top of this. Data Transformation Capabilities: Often, there will arise a need for you to transform the data received from Facebook before analyzing it. Eg: When running ads across different geographies globally, you will want to convert the timezones and currencies from your raw data and bring them to a standard format. This would require extra effort. Utilizing a Data Integration stage like LIKE.TG frees you of the above constraints. Method 3: Manual Upload of Data from Facebook Ads to BigQuery This is an affordable solution for moving data from Facebook Ads to BigQuery. These are the steps that you can carry out to load data from Facebook Ads to BigQuery manually: Step 1: Create a Google Cloud project, after which you will be taken to a “Basic Checklist”. Next, navigate to Google BigQuery and look for your new project. Step 2: Log In to Facebook Ads Manager and navigate to the data you wish to query in Google BigQuery. If you need daily data, you need to segment your reports by day. Step 3: Download the data by selecting “Reports” and then click on “Export Table Data”. Export your data as a .csv file and save it on your PC. Step 4: Navigate back to Google BigQuery and ensure that your project is selected at the top of the screen. Click on your project ID in the left-hand navigation and click on “+ Create Dataset” Step 5: Provide a name for your dataset and ensure that an encryption method is set. Click on “Create Dataset” followed by clicking on the name of your new dataset in the left-hand navigation. Next, click on “Create Table” to finish this step. Step 6: Go to the source section, then create your table from the Upload option. Find your Facebook Ads report that you saved to your PC and choose file format as CSV. In the destination section, select “Search for a project”. Next, find your project name from the dropdown list. Select your dataset name and the name of the table. Step 7: Go to the schema section and click on the checkbox to allow BigQuery to either auto-detect a schema or click on “Edit as Text” to manually name schema, set mode, and type. Step 8: Go to the Partition and Cluster Settings section and choose “Partition by Ingestion Time” or “No partitioning” based on your needs. Partitioning splits your table into smaller segments that allow smaller sections of data to be queried quickly. Next, navigate to Advanced options and set the field delimiter like a comma. Step 9: Click “Create table”. Your Data Warehouse will begin to populate with Facebook Ads data. You can check your Job History for the status of your data load. Navigate to Google BigQuery and click on your dataset ID. Step 10: You can write SQL queries against your Facebook data in Google BigQuery, or export your data to Google Data Studio along with other third-party tools for further analysis. You can repeat this process for all additional Facebook data sets you wish to upload and ensure fresh data availability. Limitations of Manual Upload of Data from Facebook Ads to BigQuery Data Extraction: Downloading data from Facebook Ads manually for large-scale data is a daunting and time-consuming task. Data Uploads: A manual process of uploading will need to be watched and involved in continuously. Human Error: In a manual process, errors such as mistakes in data entry, omitted uploads, and duplication of records can take place. Data Integrity: There is no automated assurance mechanism to ensure that integrity and consistency of the data. Delays: Manual uploads run the risk of creating delays in availability and the real integration of data for analysis. Benefits of sending data from Facebook Ads to Google BigQuery Identify patterns with SQL queries: To gain deeper insights into your ad performance, you can use advanced SQL queries. This helps you to analyze data from multiple angles, spot patterns, and understand metric correlations. Conduct multi-channel ad analysis: You can integrate your Facebook Ads data with metrics from other sources like Google Ads, Google Analytics 4, CRM, or email marketing apps. By doing this, you can analyze your overall marketing performance and understand how different channels work together. Analyze ad performance in-depth: You can carry out a time series analysis to identify changes in ad performance over time and understand how factors like seasonality impact ad performance. Leverage ML algorithms: You can also build ML models and train them to forecast future performance, identify which factors drive ad success, and optimize your campaigns accordingly. Data Visualization: ​​Build powerful interactive dashboards by connecting BigQuery to PowerBI, Looker Studio (former Google Data Studio), or another data visualization tool. This enables you to create custom dashboards that showcase your key metrics, highlight trends, and provide actionable insights to drive better marketing decisions. Use Cases of Loading Facebook Ads to BigQuery Marketing Campaigns: Analyzing facebook ads audience data in bigquery can help you to enhance the performance of your marketing campaigns. Advertisement data from Facebook combined with business data in BigQuery can give better insights for decision-making. Personalized Audience Targeting: On Facebook ads conversion data in BigQuery, you can utilize BigQuery’s powerful querying capabilities to segment audiences based on detailed demographics, interests, and behaviors extracted from Facebook Ads data. Competitive Analysis: You can compare your Facebook attribution data in BigQuery to understand the Ads performance of industry competitors using publicly available data sources. Get Real-time Streams of Your Facebook Ad Statistics You can easily create a real-time data infrastructure for extracting data from Facebook Ads and loading them into a Data Warehouse repository. You can achieve this by subscribing to real-time updates to receive API updates with Webhooks. Armed with the proper infrastructure, you can have an almost real-time data feed into your repository and ensure that it will always be up to date with the latest bit of data. Facebook Ads is a real-time bidding system where advertisers can compete to showcase their advertising material. Facebook Ads imparts a very rich API that gives you the opportunity to get extremely granular data regarding your accounting activities and leverage it for reporting and analytic purposes. This richness will cost you, though many complex resources must be tackled with an equally intricate protocol. Prepare Your Facebook Ads Data for Google BigQuery Before diving into the methods that can be deployed to set up a connection from Facebook Ads to BigQuery, you should ensure that it is furnished in an appropriate format. For instance, if the API you pull data from returns an XML file, you would first have to transform it to a serialization that can be understood by BigQuery. As of now, the following two data formats are supported: JSON CSV Apart from this, you also need to ensure that the data types you leverage are the ones supported by Google BigQuery, which are as follows: FLOAT RECORD TIMESTAMP INTEGER FLOAT STRING Additional Resources on Facebook Ads To Bigquery Explore how to Load Data into Bigquery Conclusion This blog talks about the 3 different methods you can use to move data from Facebook Ads to BigQuery in a seamless fashion. It also provides information on the limitations of using the manual methods and use cases of integrating Facebook ads data to BigQuery. FAQ about Facebook Ads to Google BigQuery How do I get Facebook data into BigQuery? To get Facebook data into BigQuery you can use one of the following methods:1. Use ETL Tools2. Google Cloud Data Transfer Service3. Run Custom Scripts4. Manual CSV Upload How do I integrate Google Ads to BigQuery? Google Ads has a built-in connector in BigQuery. To use it, go to your BigQuery console, find the data transfer service, and set up a new transfer from Google Ads. How to extract data from Facebook ads? To extract data from Facebook ads, you can use the Facebook Ads API or third-party ETL tools like LIKE.TG Data. Do you have any experience in working with moving data from Facebook Ads to BigQuery? Let us know in the comments section below.
 API to BigQuery: 2 Preferred Methods to Load Data in Real time
API to BigQuery: 2 Preferred Methods to Load Data in Real time
Many businesses today use a variety of cloud-based applications for day-to-day business, like Salesforce, HubSpot, Mailchimp, Zendesk, etc. Companies are also very keen to combine this data with other sources to measure key metrics that help them grow.Given most of the cloud applications are owned and run by third-party vendors – the applications expose their APIs to help companies extract the data into a data warehouse – say, Google BigQuery. This blog details out the process you would need to follow to move data from API to BigQuery. Besides learning about the data migration process from rest API to BigQuery, we’ll also learn about their shortcomings and the workarounds. Let’s get started. Note: When you connect API to BigQuery, consider factors like data format, update frequency, and API rate limits to design a stable integration. Load Data from REST API to BigQueryGet a DemoTry itLoad Data from Salesforce to BigQueryGet a DemoTry itLoad Data from Webhooks to BigQueryGet a DemoTry it Method 1: Loading Data from API to BigQuery using LIKE.TG Data LIKE.TG is the only real-time ELT No-code Data Pipeline platform that cost-effectively automates data pipelines that are flexible to your needs. With integration with 150+ Data Sources (40+ free sources), we help you not only export data from sources load data to the destinations but also transform enrich your data, make it analysis-ready. Here are the steps to move data from API to BigQuery using LIKE.TG : Step 1: Configure REST API as your source ClickPIPELINESin theNavigation Bar. Click+ CREATEin thePipeline List View. In theSelect Source Typepage, selectREST API. In theConfigure your REST API Sourcepage: Specify a uniquePipeline Name, not exceeding 255 characters. Set up your REST API Source. Specify the data root, or the path,from where you want LIKE.TG to replicate the data. Select the pagination methodto read through the API response. Default selection:No Pagination. Step 2: Configure BigQuery as your Destination ClickDESTINATIONSin theNavigation Bar. Click+ CREATEin theDestinations List View. InAdd Destinationpage selectGoogle BigQueryas the Destination type. In theConfigure your Google BigQuery Warehousepage, specify the following details: Yes, that is all. LIKE.TG will do all the heavy lifting to ensure that your analysis-ready data is moved to BigQuery, in a secure, efficient, and reliable manner. To know in detail about configuring REST API as your source, refer to LIKE.TG Documentation. Sign Up for a 14-day free trial and experience the feature-rich LIKE.TG suite firsthand. Method 2: API to BigQuery ETL Using Custom Code The BigQuery Data Transfer Service provides a way to schedule and manage transfers from REST API datasource to Bigquery for supported applications. One advantage of the REST API to Google BigQuery is the ability to perform actions (like inserting data or creating tables) that might not be directly supported by the web-based BigQuery interface. The steps involved in migrating data from API to BigQuery are as follows: Getting your data out of your application using API Preparing the data that was extracted from the Application Loading data into Google BigQuery Step 1: Getting data out of your application using API Below are the steps to extract data from the application using API. Get the API URL from where you need to extract the data. In this article, you will learn how to use Python to extract data from ExchangeRatesAPI.io which is a free service for current and historical foreign exchange rates published by the European Central Bank. The same method should broadly work for any API that you would want to use. API URL = https://api.exchangeratesapi.io/latest?symbols=USD,GBP. If you click on the URL you will get below result: { "rates":{ "USD":1.1215, "GBP":0.9034 }, "base":"EUR", "date":"2019-07-17" } Reading and Parsing API response in Python: a. To handle API response will need two important libraries import requests import json b. Connect to the URL and get the response url = "https://api.exchangeratesapi.io/latest?symbols=USD,GBP" response = requests.get(url) c. Convert string to JSON format parsed = json.loads(data) d. Extract data and print date = parsed["date"] gbp_rate = parsed["rates"]["GBP"] usd_rate = parsed["rates"]["USD"] Here is the complete code: import requests import json url = "https://api.exchangeratesapi.io/latest?symbols=USD,GBP" response = requests.get(url) data = response.text parsed = json.loads(data) date = parsed["date"] gbp_rate = parsed["rates"]["GBP"] usd_rate = parsed["rates"]["USD"] print("On " + date + " EUR equals " + str(gbp_rate) + " GBP") print("On " + date + " EUR equals " + str(usd_rate) + " USD") Step 2: Preparing data received from API There are two ways to load data to BigQuery. You can save the received JSON formated data on JSON file and then load into BigQuery. You can parse the JSON object, convert JSON to dictionary object and then load into BigQuery. Step 3: Loading data into Google BigQuery We can load data into BigQuery directly using API call or can create CSV file and then load into BigQuery table. Create a Python script to extract data from API URL and load (UPSERT mode) into BigQuery table.Here UPSERT is nothing but Update and Insert operations. This means – if the target table has matching keys then update data, else insert a new record. import requests import json from google.cloud import bigquery url = "https://api.exchangeratesapi.io/latest?symbols=USD,GBP" response = requests.get(url) data = response.text parsed = json.loads(data) base = parsed["base"] date = parsed["date"] client = bigquery.Client() dataset_id = 'my_dataset' table_id = 'currency_details' table_ref = client.dataset(dataset_id).table(table_id) table = client.get_table(table_ref) for key, value in parsed.items(): if type(value) is dict: for currency, rate in value.items(): QUERY = ('SELECT target_currency FROM my_dataset.currency_details where currency=%', currency) query_job = client.query(QUERY) if query_job == 0: QUERY = ('update my_dataset.currency_details set rate = % where currency=%',rate, currency) query_job = client.query(QUERY) else: rows_to_insert = [ (base, currency, 1, rate) ] errors = client.insert_rows(table, rows_to_insert) assert errors == [] Load JSON file to BigQuery. You need to save the received data in JSON file and load JSON file to BigQuery table. import requests import json from google.cloud import bigquery url = "https://api.exchangeratesapi.io/latest?symbols=USD,GBP" response = requests.get(url) data = response.text parsed = json.loads(data) for key, value in parsed.items(): if type(value) is dict: with open('F:Pythondata.json', 'w') as f: json.dump(value, f) client = bigquery.Client(project="analytics-and-presentation") filename = 'F:Pythondata.json' dataset_id = ‘my_dayaset’' table_id = 'currency_rate_details' dataset_ref = client.dataset(dataset_id) table_ref = dataset_ref.table(table_id) job_config = bigquery.LoadJobConfig() job_config.source_format = bigquery.SourceFormat.NEWLINE_DELIMITED_JSON job_config.autodetect = True with open(filename, "rb") as source_file: job = client.load_table_from_file(source_file, table_ref, job_config=job_config) job.result() # Waits for table load to complete. print("Loaded {} rows into {}:{}.".format(job.output_rows, dataset_id, table_id)) Limitations of writing custom scripts and developing ETL to load data from API to BigQuery The above code is written based on the current source as well as target destination schema. If the data coming in is either from the source or the schema on BigQuery changes, ETL process will break. In case you need to clean your data from API – say transform time zones, hide personally identifiable information and so on, the current method does not support it. You will need to build another set of processes to accommodate that. Clearly, this would also need you to invest extra effort and money. You are at a serious risk of data loss if at any point your system breaks. This could be anything from source/destination not being reachable to script breaks and more. You would need to invest upfront in building systems and processes that capture all the fail points and consistently move your data to the destination. Since Python is an interpreted language, it might cause performance issue to extract from API and load data into BigQuery api. For many APIs, we would need to supply credentials to access API. It is a very poor practice to pass credentials as a plain text in Python script. You will need to take additional steps to ensure your pipeline is secure. API to BigQuery: Use Cases Advanced Analytics: BigQuery has powerful data processing capabilities that enable you to perform complex queries and data analysis on your API data. This way, you can extract insights that would not be possible within API alone. Data Consolidation: If you’re using multiple sources along with API, syncing them to BigQuery can help you centralize your data. This provides a holistic view of your operations, and you can set up a change data capture process to avoid discrepancies in your data. Historical Data Analysis: API has limits on historical data. However, syncing your data to BigQuery allows you to retain and analyze historical trends. Scalability: BigQuery can handle large volumes of data without affecting its performance. Therefore, it’s an ideal solution for growing businesses with expanding API data. Data Science and Machine Learning: You can apply machine learning models to your data for predictive analytics, customer segmentation, and more by having API data in BigQuery. Reporting and Visualization: While API provides reporting tools, data visualization tools like Tableau, PowerBI, and Looker (Google Data Studio) can connect to BigQuery, providing more advanced business intelligence options. If you need to convert an API table to a BigQuery table, Airbyte can do that automatically. Additional Resources on API to Bigquery Read more on how to Load Data into Bigquery Conclusion From this blog, you will understand the process you need to follow to load data from API to BigQuery. This blog also highlights various methods and their shortcomings. Using these two methods you can move data from API to BigQuery. However, using LIKE.TG , you can save a lot of your time! Move data effortlessly with LIKE.TG ’s zero-maintenance data pipelines, Get a demo that’s customized to your unique data integration challenges You can also have a look at the unbeatable LIKE.TG Pricing that will help you choose the right plan for your business needs! FAQ on API to BigQuery How to connect API to BigQuery? 1. Extracting data out of your application using API2. Transform and prepare the data to load it into BigQuery.3. Load the data into BigQuery using a Python script.4. Apart from these steps, you can also use automated data pipeline tools to connect your API url to BigQuery. Is BigQuery an API? BigQuery is a fully managed, serverless data warehouse that allows you to perform SQL queries. It provides an API for programmatic interaction with the BigQuery service. What is the BigQuery data transfer API? The BigQuery Data Transfer API offers a wide range of support, allowing you to schedule and manage the automated data transfer to BigQuery from many sources. Whether your data comes from YouTube, Google Analytics, Google Ads, or external cloud storage, the BigQuery Data Transfer API has you covered. How to input data into BigQuery? Data can be inputted into BigQuery via the following methods.1. Using Google Cloud Console to manually upload CSV, JSON, Avro, Parquet, or ORC files.2. Using the BigQuery CLI3. Using client libraries in languages like Python, Java, Node.js, etc., to programmatically load data.4. Using data pipeline tools like LIKE.TG What is the fastest way to load data into BigQuery? The fastest way to load data into BigQuery is to use automated Data Pipeline tools, which connect your source to the destination through simple steps. LIKE.TG is one such tool.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
100亿!申通获浦发银行融资支持;全国“最缺工”职业快递员排进前五;马士基下调全球集装箱需求增长预期
100亿!申通获浦发银行融资支持;全国“最缺工”职业快递员排进前五;马士基下调全球集装箱需求增长预期
发改委:三方面着力提升区域供应链韧性 11月2日消息,国家发改委副主任林念修在APEC加强供应链韧性促进经济复苏论坛上表示,当前新冠肺炎疫情和乌克兰危机影响相互交织,全球化进程遭遇逆流,供应链体系紊乱加剧。为进一步提升区域供应链韧性,林念修提出三点倡议:一是走开放创新之路,推进区域贸易自由化便利化;二是走合作发展之路,促进产业链供应链互联互通;三是走低碳转型之路,构建绿色可持续供应链体系。 申通获浦发银行100亿融资支持 11月1日,申通快递与上海浦东发展银行股份有限公司(简称“浦发银行”)在上海正式签订战略合作,协同推进“打造中国质效领先的经济型快递”目标加快实现和申通网络生态圈健康发展。 根据协议,双方将在企业融资、供应链金融、资产证券化、跨境贸易、绿色金融等领域展开长期合作。其中,企业融资方面,浦发银行为申通快递提供100亿元融资支持,助力申通全网在扩能、提质、增效等全方位持续进步。 “最缺工”100个职业快递员进入前五 11月2日,人力资源和社会保障部日前发布2022年三季度全国“最缺工”的100个职业排行。其中,营销员、车工、餐厅服务员、快递员、保洁员、保安员、商品营业员、家政服务员、客户服务管理员、焊工等职业位列前十。 据介绍,与2022年二季度相比,制造业缺工状况持续,技术工种岗位缺工较为突出。物流及运输行业缺工程度有所增加,邮政营业员、道路客运服务员新进排行,快件处理员、道路货运汽车驾驶员、装卸搬运工等职业缺工程度加大。 该排行是由中国就业培训技术指导中心组织102个定点监测城市公共就业服务机构,采集人力资源市场“招聘需求人数”和“求职人数”缺口排名前20的职业岗位信息,综合考量岗位缺口数量、填报城市数量等因素加工汇总整理形成。 海晨股份:新能源汽车是公司寻求业务增量的主要方向之一 11月2日消息,海晨股份发布投资者关系活动记录表,公司近日接受54家机构单位调研。海晨股份称,为应对消费电子出货量下滑,在收入端,公司积极拓展新能源汽车市场,提升市占率;同时也会凭借当年的竞争优势,不断开拓消费电子及其它行业,提升行业内的市场份额,对冲出货量下滑的影响。 新能源汽车业务方面,公司主要为整车生产企业提供从入厂物流、整车仓库到备品备件的管理。前三季度保持了很好的增速,该项业务收入占比不断提升。 海晨股份称,新能源汽车市场处于高速增长中,是公司未来寻求业务增量的一个主要方向。目前除了持续做好已有整车生产企业的服务外,也正努力为部分汽车零配件生产厂商提供服务。同时,公司已积极与多家目标整车生产企业进行商务沟通,寻求业务合作机会。 细分市场内部无创新 一般而言,创新是指在持续的量变中,改变行业的发展路径或者方式。前些年,加盟模式、整合平台等在持续的优化过程不断加速了零担行业的变革。如今,零担行业已经进入了创新模式下的平稳优化阶段,各个企业都在等待规模效益临界点的到来,然后进入下一次的大变革。 实际上,目前的零担行业是仍急速变化的。起码,上游的商流在快速变化,只不过物流提供的产品是相对简单的,只能在模式、运营管理方法、运作设备等方面进行创新。因此创新具有一定的延后性。 零担企业的产品服务基本能够满足客户的需求,这也导致了当下的创新是相当缓慢。快运虽然是发展最快的细分行业,头部高速发展,市场集中度快速提升,但在大创新方面却基本没有成绩。 目前,各个企业的经营模式、运营体系基本已经成熟,都追求的是货量的增长。下一波货量规模临界点到来之前,怕很难有组织、资源或者颠覆现有模式的创新。 快运基本无大创新是因为,其当下的体系能够满足现阶段商流的需求,并且生存条件并不差。而区域零担和专线则不同,全国区域零担企业数百家,专线企业10万家,市场竞争远比快运市场要更激烈。 所以,区域零担和专线的更有打破现状的创新需求,而实际上,区域零担和专线企业都经历了多种创新尝试。 京东发布双11战报:截至11月1日24时累计售出商品超5.5亿件 11月2日,京东发布双11战报,从10月31日晚8点至11月1日24时,京东累计售出商品超5.5亿件,成交额前20的品牌中,中国品牌占比达80%;中小企业和商家在京东11.11赢得增长契机,近5万中小品牌成交额同比增长超100%,近7万中小商家成交额同比增长超100%。高质量农产品-消费升级-农民增收的正循环加速运转,四到六线市场消费增速领先全国。 截至11月1日晚8点,全国超千万家庭已经收到京东11.11开门红第一单。通过智能物流基础设施的应用与升级,全国京东物流亚洲一号智能产业园大规模处理量较去年同期提升超过40%。 满帮大数据:双11预售阶段快递快运类订单环比增长13.7% 满帮大数据显示,2022年10月20日至10月31日,快递快运类订单环比增长13.7%,平均运距为930.87公里。仅预售阶段,货运量就呈现出了较高的涨幅。 预售期,快递类订单收货量最多的省份分别为广东、江苏、浙江、山东、四川。细观城市数据,成都是快递类收货量最多的城市,超越上海,成为购买力最强的新一线城市。增速方面,海南、云南、黑龙江、广东、福建成为快递类收货量增速最快的五个省份。 发货量方面,浙江、江苏、广州、山东、河南是预售阶段全国快递类发货量排名前五的省份,上海则超越苏州,稳坐发货城市头把交椅。 纵观整个预售阶段,快递类货物的热门运输线路也悄悄发生着变化。满帮大数据显示,2022年10月20日-10月31日,快递类订单量最大的线路除了上海、苏州、杭州以外,广州-南宁、杭州-沈阳和昆明-西双版纳也成功跻身前十名。华南、东北部地区的经济联动逐步加深,国内经济内循环也在持续渗透。 马士基下调2022年全球集装箱需求增长预期 11月2日,马士基官微消息,A.P.穆勒-马士基发布2022年第三季度财报。数据显示,第三季度营收增至228亿美元,息税折旧及摊销前利润(EBITDA)增至109亿美元,息税前利润(EBIT)增至95亿美元。第三季度利润为89亿美元,前九个月利润共计242亿美元。过去12个月投资资本回报率(ROIC)为66.6%。 马士基预计,2022年全年实际息税折旧及摊销前利润(EBITDA)为370亿美元,实际息税前利润(underlying EBIT)为310亿美元,自由现金流将超过240亿美元。 鉴于经济放缓的趋势预计会持续至2023年,马士基已将2022年全球集装箱需求增长的预期下调至-2/-4%,而此前预期为+1/-1%。2022-2023年资本支出预期保持不变,为90亿至100亿美元。 鄂州花湖机场正式开启客机腹舱带货功能 11月1日上午11:10时,飞往北京的南航CZ8908航班从花湖机场准时起飞。与以往不同,本次航班上除了前往北京的90名旅客外,还有装载在飞机腹舱的来自顺丰一批222公斤快件货物。这也标志着鄂州花湖机场正式开通腹舱货运业务,朝着建设国际一流航空货运枢纽目标又迈出关键一步。据介绍,鄂州花湖机场后续还将和东航、厦航等航空公司一起开展腹舱带货业务。 圆通国际正式更名为“圆通国际快递供应链科技” 11月1日,圆通速递国际发布公告称,“圆通速递(国际)控股有限公司”改为“圆通国际快递供应链科技有限公司”。 此前9月29日,圆通速递国际公布,董事会建议将公司英文名称由“YTO Express (International) Holdings Limited”更改为“YTO International Express and Supply Chain Technology Limited”及采纳公司中文双重外国名称,由现有的双重外国名称“圆通速递(国际)控股有限公司”改为“圆通国际快递供应链科技有限公司”。 董事会认为,建议更改公司名称符合本集团对未来发展及重塑品牌的战略业务计划,并相信,建议更改公司名称将为本集团提供全新的企业形象,有利于本集团之未来业务发展。 怡亚通:拟10.6亿元投建“怡亚通新经济供应链创新中心” 11月2日,怡亚通公告,全资子公司深圳怡亚通产城创新发展有限公司,与佛山市崇茂企业管理有限公司共同以现金出资方式,出资设立“佛山怡亚通产业创新有限公司”,注册资本为1.5亿元。公司设立上述项目公司用于在佛山地区投资建设“怡亚通新经济供应链创新中心”项目,从事地块建设开发,引领佛山地区产业转型升级。该项目规划总建筑面积约为10万平方米,投资总额不超过10.6亿元。
12大全球供应链新趋势!
12大全球供应链新趋势!
供应链是当今大多数制造业和商业企业的命脉,尤其在全球政治不稳定,劳动力短缺,全球化趋势变化,或者大型流行病期间,以下和大家分享一些最新全球供应链技术和管理趋势。 一、循环供应链 线性供应链很快将被循环供应链所取代,在循环供应链中,制造商翻新废弃产品进行转售。为了应对原材料成本的上涨及其波动性,许多公司选择将其产品分解,重新修复,取舍材料,处理和包装,然后上市销售。 供应链循环可以帮助降低成本,有了循环供应链,公司可以减少在原材料上的消耗,可以降低价格波动的风险。此外,循环供应链可以减少浪费,帮助企业减少对环境的总体影响。政府对回收和废物处理的严格规定也促使企业考虑采用循环供应链。具有可持续做法的企业也可能获得激励,不仅来自政府,也来自消费者,年轻一代更喜欢环保产品。 ALSCO 苏州提供的可循环包装解决方案,将包装材料循环应用,是循环供应链典型案例。 二、绿色供应链 世界各类环保组织和消费者一直在努力为环境负责,推动供应链对环境的危害减小。电力和运输对全球的温室气体排放有着巨大的贡献,因此绿色物流在当今许多公司中迅速受到青睐。例如,环保型仓库具有先进的能源管理系统,该系统使用计时器和仪表来监控所有设施的电力、热量、水和天然气的使用情况。这些系统有助于防止过度浪费资源。电动和太阳能汽车在供应链中的应用也越来越多;这些车辆有助于减少供应链的整体碳足迹。 同样,气候变化带来的环境变化影响了材料和资源的可用性,对供应链造成了潜在的破坏。公司将不得不考虑这些因素,并在必要时寻找其他资源。 采取可持续供应链的企业也将在利润和客户忠诚度方面获得更多收益(尼尔森,2018)。调查显示,超过60%的客户不介意为可持续产品支付溢价。随着绿色消费的兴起,预计未来几年会有更多的公司实施环保供应链流程。 三、整合供应链 未来几年,随着公司寻求与第三方建立合作伙伴关系,供应链将出现更多整合。与第三方服务合作可以帮助公司在提高客户服务质量并降低成本。 例如,更多的企业将整合并开始提供内陆服务,降低整体货运成本,简化供应链。对于经常使用海陆运输相结合的产品的托运人来说,集成尤其有用。通过集成服务,交付时间更短,客户服务也得到改善。亚马逊效应也促使企业尽可能优化其供应链。因此,更多的供应链管理者将与第三方物流供应商(3PL)和科技公司合作。第三方物流供应商提供进出境货运管理,并且拥有更多供应链资源。同样,基于第三方物流的技术允许供应链管理者通过API集成多个管理系统,并将其连接到云。这些集成将使供应链管理者能够克服内部技术解决方案的局限性。Deep Insights洞隐科技整合云计算,AI,IOT等自动化技术,以及云端TMS和WMS等,提供云服务的端到端可视化解决方案,是供应链整合解决方案的优秀应用。 四、劳动力全球化与挑战 一项研究最初预测,到2020年,80%的制造商将在多国开展业务,尽管,随着疫情的爆发,这一增长可能受到了影响,可能推迟了几年。 对更多知识工人的需求等因素影响了劳动力全球化的需求。知识工人——那些能够处理分析、数据,自动化和人工智能等复杂流程的人——将是供应链的劳动力组成部分。 越来越多的公司试图通过将这些工作外包并将业务扩展到美国以外的国家来填补这一缺口。先进的IT系统、协作软件使公司更容易实现全球化。 五、SCaaS 现在还有许多公司都在内部处理其供应链活动。尽管如此,未来我们可能会看到更多的企业采用“供应链即服务”或SCaaS商业模式,并外包制造、物流和库存管理等活动。公司的供应链管理团队将很快发展成为一小群专注于做出战略决策的高端人士。 随着内部供应链团队的规模越来越小,控制塔将变得越来越普遍。这些先进的数字控制塔为供应链管理者提供了供应链的端到端视图。云技术允许供应链管理人员随时随地访问所需的数据。同样,技术创新一日千里,供应链技术将很快“随时可用”。这种方法最初出现在SaaS软件中,它允许公司通过避免基础设施、升级和维护方面的固定成本来减少管理费用。 六、短生命周期产品供应链 随着产品生命周期的缩短,供应链必须发展得更快、更高效。如今,许多公司对所有产品使用单一的供应链,尽管这些产品的生命周期存在差异。未来,公司将不得不开发不同的供应链,以适应这些不同的生命周期并保持盈利。更短的产品生命周期要求公司重新思考其供应链并简化流程,以确保能够跟上对新产品的常规需求。令人担忧的是,截至2017年,43%的小企业仍在进行手动库存跟踪。 七、弹性供应链 供应链仅仅拥有精益流程是不够的;供应链也需要灵活应对市场波动。因此,越来越多的企业正在采用灵活的物流方式。弹性物流使供应链能够根据当前市场需求轻松扩张或收缩。人工智能等技术允许供应链在最小干扰的情况下根据需要进行调整。 弹性物流为供应链中的变量提供了灵活性,包括航行时间表、承运空间、集装箱使用和路线优化。这种可调整性有助于公司更好地处理潜在的问题,如货物积压和空间浪费。因此,企业可以享有更大的稳定性,并在市场波动的情况下保持竞争力。 以下分享几款最受欢迎的供应链管理软件: Brightpearl:一种创新的全渠道管理工具,适用于电子商务企业和零售商,旨在管理订单、库存和客户数据。 Hippo CMMS:一个用户友好的维护管理解决方案,旨在帮助企业管理、组织和跟踪维护操作。 Easyship:一个基于云的运输软件,旨在帮助电子商务企业简化本地和国际运输。 Deep Insights:洞隐科技整合科箭的一体化供应链执行云平台与吉联的航运代理行业解决方案,打通全程供应链,洞察供应链数据新价值,并运用AI技术,实现效率和成本优化。 八、透明供应链和可见性供应链 消费者越来越担心现代商业对环境的影响,同时为了应对各种复杂环境对供应链的影响,公司将需要供应链更加透明。公司已经开始在供应链的可持续性和减少碳足迹的努力方面提供一些透明度。尽管如此,还需要更多地了解供应链对社会其他方面的影响。全球贸易性质的变化也可能导致供应链实践的强制性披露。例如,公司很快将不得不考虑提供报告,说明其供应链对创造的就业机会、采购实践以及劳动力类型和使用的运输方式的影响。披露有关供应链这些方面的信息可以帮助公司提高消费者的品牌形象,并在必要时为遵守监管要求做好准备。 九、区块链供应链 供应链可见性仍然是当今大多数公司最关心的问题,因此越来越多的企业将寻求将区块链技术集成到其供应链中。区块链技术可以帮助使整个供应链更加透明,以最大限度地减少中断并改善客户服务。通过区块链,供应链的所有组成部分都可以集成到一个单一的平台中。承运人、航运公司、货代和物流供应商可以使用同一平台向公司和客户更新产品行程。发票和付款也可以在同一个系统中进行。这种集成简化了整个供应链,并帮助供应链管理者在问题发生之前发现问题。 区块链还为信息提供了无与伦比的保护,因为该技术的去中心化方法可以保护数据不被篡改。所有用户必须同意对数据进行更新或编辑,然后才能实施这些更新或编辑。 十、物联网供应链 除了区块链,越来越多的公司正在实施物联网设备,以提高其供应链的可见性。例如,飞机、卡车和其他运输方式都可以安装传感器,提供运输和交付的实时跟踪更新。仓库和零售店的物联网技术还可以提高生产、库存管理和预测性维护的可见性。公司可以使用所有这些实时信息来主动满足客户需求,最大限度地减少停机时间,并提高供应链的整体效率。 十一、机器人和自动化供应链 机器人技术在改变供应链方面发挥着巨大作用。仅在2019年上半年,北美公司就在16400多台机器人上花费了8.69亿美元。如今,越来越多的公司正在使用无人机和无人驾驶汽车来简化物流运营。公司和消费者可希望无人机有能力运送小商品。自动驾驶汽车也可能更加先进,能够做出自动交通决策。 在仓库中,自主移动机器人将更多地用于加速琐碎的劳动密集型任务。与高效的仓库管理软件相结合,机器人可以大幅提高供应链的生产力。 十二、AI、AR和VR供应链 人工智能(AI)也将在提高供应链效率方面发挥重要作用。该技术用于使用基于先前过程的数据的算法来自动化过程。自动化通过消除人为错误提高了供应链的效率。人工智能还可以识别供应链中的模式,公司可以利用这项技术来预测采购需求和管理库存。这消除了规划和采购中的猜测,消除了规划者反复进行相同计算的必要性,DocuAI智能解决方案就能识别供应链中的各种文件,譬如提单,箱单,发票,托书等,自动提取录入数据,或者自动执行单单相符比对,可以大大减轻人类员工工作量,提高效率。 增强现实(AR)和虚拟现实(VR)也为提高供应链的效率带来了各种可能性。例如,AR设备可以让工作人员更有效地进行多任务处理。公司还可以使用这些设备,通过在现实环境中预测潜在的产品用途,来加强产品开发工作。 作者介绍:曾志宏Lucas,北科大毕业,新加坡国立大学MBA,上海趋研信息联合创始人,曾服务于GE,Rolls-Royce,JCI,Whirlpool供应链部门,致力于货代行业和国际供应链领域流程自动化,智能化和可视化,AI+软件机器人RPA,以及数字供应链,智慧物流等的推广和传播 (微信: 1638881963)。 文章来源:物流沙龙
2023年12大全球供应链新趋势!
2023年12大全球供应链新趋势!
作者 |曾志宏 来源 |物流沙龙 供应链是当今大多数制造业和商业企业的命脉,尤其在全球政治不稳定,劳动力短缺,全球化趋势变化,或者大型流行病期间,以下和大家分享一些最新全球供应链技术和管理趋势。 一、循环供应链 线性供应链很快将被循环供应链所取代,在循环供应链中,制造商翻新废弃产品进行转售。为了应对原材料成本的上涨及其波动性,许多公司选择将其产品分解,重新修复,取舍材料,处理和包装,然后上市销售。 供应链循环可以帮助降低成本,有了循环供应链,公司可以减少在原材料上的消耗,可以降低价格波动的风险。此外,循环供应链可以减少浪费,帮助企业减少对环境的总体影响。政府对回收和废物处理的严格规定也促使企业考虑采用循环供应链。具有可持续做法的企业也可能获得激励,不仅来自政府,也来自消费者,年轻一代更喜欢环保产品。 ALSCO 苏州提供的可循环包装解决方案,将包装材料循环应用,是循环供应链典型案例。 二、绿色供应链 世界各类环保组织和消费者一直在努力为环境负责,推动供应链对环境的危害减小。电力和运输对全球的温室气体排放有着巨大的贡献,因此绿色物流在当今许多公司中迅速受到青睐。例如,环保型仓库具有先进的能源管理系统,该系统使用计时器和仪表来监控所有设施的电力、热量、水和天然气的使用情况。这些系统有助于防止过度浪费资源。电动和太阳能汽车在供应链中的应用也越来越多;这些车辆有助于减少供应链的整体碳足迹。 同样,气候变化带来的环境变化影响了材料和资源的可用性,对供应链造成了潜在的破坏。公司将不得不考虑这些因素,并在必要时寻找其他资源。 采取可持续供应链的企业也将在利润和客户忠诚度方面获得更多收益(尼尔森,2018)。调查显示,超过60%的客户不介意为可持续产品支付溢价。随着绿色消费的兴起,预计未来几年会有更多的公司实施环保供应链流程。 三、整合供应链 未来几年,随着公司寻求与第三方建立合作伙伴关系,供应链将出现更多整合。与第三方服务合作可以帮助公司在提高客户服务质量并降低成本。 例如,更多的企业将整合并开始提供内陆服务,降低整体货运成本,简化供应链。对于经常使用海陆运输相结合的产品的托运人来说,集成尤其有用。通过集成服务,交付时间更短,客户服务也得到改善。亚马逊效应也促使企业尽可能优化其供应链。因此,更多的供应链管理者将与第三方物流供应商(3PL)和科技公司合作。第三方物流供应商提供进出境货运管理,并且拥有更多供应链资源。同样,基于第三方物流的技术允许供应链管理者通过API集成多个管理系统,并将其连接到云。这些集成将使供应链管理者能够克服内部技术解决方案的局限性。Deep Insights洞隐科技整合云计算,AI,IOT等自动化技术,以及云端TMS和WMS等,提供云服务的端到端可视化解决方案,是供应链整合解决方案的优秀应用。 四、劳动力全球化与挑战 一项研究最初预测,到2020年,80%的制造商将在多国开展业务,尽管,随着疫情的爆发,这一增长可能受到了影响,可能推迟了几年。 对更多知识工人的需求等因素影响了劳动力全球化的需求。知识工人——那些能够处理分析、数据,自动化和人工智能等复杂流程的人——将是供应链的劳动力组成部分。 越来越多的公司试图通过将这些工作外包并将业务扩展到美国以外的国家来填补这一缺口。先进的IT系统、协作软件使公司更容易实现全球化。 五、SCaaS 现在还有许多公司都在内部处理其供应链活动。尽管如此,未来我们可能会看到更多的企业采用“供应链即服务”或SCaaS商业模式,并外包制造、物流和库存管理等活动。公司的供应链管理团队将很快发展成为一小群专注于做出战略决策的高端人士。 随着内部供应链团队的规模越来越小,控制塔将变得越来越普遍。这些先进的数字控制塔为供应链管理者提供了供应链的端到端视图。云技术允许供应链管理人员随时随地访问所需的数据。同样,技术创新一日千里,供应链技术将很快“随时可用”。这种方法最初出现在SaaS软件中,它允许公司通过避免基础设施、升级和维护方面的固定成本来减少管理费用。 六、短生命周期产品供应链 随着产品生命周期的缩短,供应链必须发展得更快、更高效。如今,许多公司对所有产品使用单一的供应链,尽管这些产品的生命周期存在差异。未来,公司将不得不开发不同的供应链,以适应这些不同的生命周期并保持盈利。更短的产品生命周期要求公司重新思考其供应链并简化流程,以确保能够跟上对新产品的常规需求。令人担忧的是,截至2017年,43%的小企业仍在进行手动库存跟踪。 七、弹性供应链 供应链仅仅拥有精益流程是不够的;供应链也需要灵活应对市场波动。因此,越来越多的企业正在采用灵活的物流方式。弹性物流使供应链能够根据当前市场需求轻松扩张或收缩。人工智能等技术允许供应链在最小干扰的情况下根据需要进行调整。 弹性物流为供应链中的变量提供了灵活性,包括航行时间表、承运空间、集装箱使用和路线优化。这种可调整性有助于公司更好地处理潜在的问题,如货物积压和空间浪费。因此,企业可以享有更大的稳定性,并在市场波动的情况下保持竞争力。 以下分享几款最受欢迎的供应链管理软件: Brightpearl:一种创新的全渠道管理工具,适用于电子商务企业和零售商,旨在管理订单、库存和客户数据。 Hippo CMMS:一个用户友好的维护管理解决方案,旨在帮助企业管理、组织和跟踪维护操作。 Easyship:一个基于云的运输软件,旨在帮助电子商务企业简化本地和国际运输。 Deep Insights:洞隐科技整合科箭的一体化供应链执行云平台与吉联的航运代理行业解决方案,打通全程供应链,洞察供应链数据新价值,并运用AI技术,实现效率和成本优化。 八、透明供应链和可见性供应链 消费者越来越担心现代商业对环境的影响,同时为了应对各种复杂环境对供应链的影响,公司将需要供应链更加透明。公司已经开始在供应链的可持续性和减少碳足迹的努力方面提供一些透明度。尽管如此,还需要更多地了解供应链对社会其他方面的影响。全球贸易性质的变化也可能导致供应链实践的强制性披露。例如,公司很快将不得不考虑提供报告,说明其供应链对创造的就业机会、采购实践以及劳动力类型和使用的运输方式的影响。披露有关供应链这些方面的信息可以帮助公司提高消费者的品牌形象,并在必要时为遵守监管要求做好准备。 九、区块链供应链 供应链可见性仍然是当今大多数公司最关心的问题,因此越来越多的企业将寻求将区块链技术集成到其供应链中。区块链技术可以帮助使整个供应链更加透明,以最大限度地减少中断并改善客户服务。通过区块链,供应链的所有组成部分都可以集成到一个单一的平台中。承运人、航运公司、货代和物流供应商可以使用同一平台向公司和客户更新产品行程。发票和付款也可以在同一个系统中进行。这种集成简化了整个供应链,并帮助供应链管理者在问题发生之前发现问题。 区块链还为信息提供了无与伦比的保护,因为该技术的去中心化方法可以保护数据不被篡改。所有用户必须同意对数据进行更新或编辑,然后才能实施这些更新或编辑。 十、物联网供应链 除了区块链,越来越多的公司正在实施物联网设备,以提高其供应链的可见性。例如,飞机、卡车和其他运输方式都可以安装传感器,提供运输和交付的实时跟踪更新。仓库和零售店的物联网技术还可以提高生产、库存管理和预测性维护的可见性。公司可以使用所有这些实时信息来主动满足客户需求,最大限度地减少停机时间,并提高供应链的整体效率。 十一、机器人和自动化供应链 机器人技术在改变供应链方面发挥着巨大作用。仅在2019年上半年,北美公司就在16400多台机器人上花费了8.69亿美元。如今,越来越多的公司正在使用无人机和无人驾驶汽车来简化物流运营。公司和消费者可希望无人机有能力运送小商品。自动驾驶汽车也可能更加先进,能够做出自动交通决策。 在仓库中,自主移动机器人将更多地用于加速琐碎的劳动密集型任务。与高效的仓库管理软件相结合,机器人可以大幅提高供应链的生产力。 十二、AI、AR和VR供应链 人工智能(AI)也将在提高供应链效率方面发挥重要作用。该技术用于使用基于先前过程的数据的算法来自动化过程。自动化通过消除人为错误提高了供应链的效率。人工智能还可以识别供应链中的模式,公司可以利用这项技术来预测采购需求和管理库存。这消除了规划和采购中的猜测,消除了规划者反复进行相同计算的必要性,DocuAI智能解决方案就能识别供应链中的各种文件,譬如提单,箱单,发票,托书等,自动提取录入数据,或者自动执行单单相符比对,可以大大减轻人类员工工作量,提高效率。 增强现实(AR)和虚拟现实(VR)也为提高供应链的效率带来了各种可能性。例如,AR设备可以让工作人员更有效地进行多任务处理。公司还可以使用这些设备,通过在现实环境中预测潜在的产品用途,来加强产品开发工作。 作者介绍:曾志宏Lucas,北科大毕业,新加坡国立大学MBA,上海趋研信息联合创始人,曾服务于GE,Rolls-Royce,JCI,Whirlpool供应链部门,致力于货代行业和国际供应链领域流程自动化,智能化和可视化,AI+软件机器人RPA,以及数字供应链,智慧物流等的推广和传播
海外工具
10 个最佳 TikTok 标签生成工具
10 个最佳 TikTok 标签生成工具
TikTok标签,是提升视频曝光度的重要手段。贴上话题标签后,系统将内容推送给目标人群的精准度越大。对该话题感兴趣的用户也可以通过标签看到我们的视频,大大增加了内容的曝光度。 那么,今天就给大家推荐几个强大的标签生成工具,帮助大家在短时间内获得大量用户。 一、标签的作用 1、得到精准的推荐 添加标签的主要原因是迎合TikTok算法机制,让视频得到更多的曝光。TikTok是交互式算法,用户有地域、性别、喜好等标签,账号也有类目、地域、音乐、内容标签,当账号使用的标签越垂直,推荐的用户越精准。 所以我们要对视频打标签,这样算法可以把视频推荐给目标群体,同时由于内容符合目标群体喜好,所以获得更多观看、转化。 2、挖掘潜在粉丝人群 用户如果对某个主题或话题感兴趣,她会搜索该标签,如果你的视频刚好使用了该标签,你的视频就很可能被她看到。 比如:你的视频添加了【#eyeliner tutorial】的标签,这个视频将会归入到eyeliner tutorial主题标签下。 如果你使用了热度很高的趋势标签,你的短视频还可能会再爆。 3、创建自己的流量池 除了使用TikTok上已有的标签外,我们还可以自建标签,从此以后,如果有短视频添加了这个标签,视频就归类在同一个流量池里面了。 比如国货品牌花西子出海,他们就在平台上自创了品牌标签#florasis,从此以后视频中含有#florasis的都会进入到这个池子里面,如果有用户搜索了#florasis,就会被里面的视频无限种草。 二、10个标签生成工具 1 . Rapidtages Rapidtags 是 Tik Tok的主题标签生成器,创作者可以用此软件快速给视频生成适当的主题标签。 Rapidtags的界面使用起来很方便,根据视频主题生成最流行、最热门的主题标签。 不仅如此,还有标签分析器、标签排名和 YouTube 关键字工具这些功能。 2. Megaphone Megaphone 是为用户查找流行 Tik Tok主题标签的工具,它包括主题标签分析、热门主题标签的实时信息、制作独特主题标签的自定义选项等功能。 它还提供了各种用于内容开发和推广的附加社交媒体工具。 3. Ecommanalyze Ecommanalyze 是一个生成器,可让用户根据目标人群、地理位置和产品类别找到 TikTok 上的热门主题标签。 Ecommanalyze上有标签统计、标签竞争分析、基于热门主题的标签建议等功能。 还可以为企业提供各种电子商务解决方案,例如产品研究、竞争分析和受众分析。 4. Rite tag Rite tag为内容生成高质量的主题标签,并提供有关内容文本和图像的完整 TikTok 统计数据。 最好的部分是它可以与你的个人资料集成,为 TikTok 帖子建议最佳标签。 Rite tag可以让你知道哪些标签在 TikTok 上未得到充分利用或被禁止。但Ritetag要付费(49美元/月)。 5. tiktokhashtags 这可能是最好的 TikTok 主题标签生成器之一,它提供了一个简单的工具来查找与你的帖子相关的最佳主题标签。 只需在搜索栏中输入关键字,该工具就会为你的帖子获取最热门和特定领域的主题标签。复制这组主题标签并将其直接使用到你的 TikTok 帖子中,体验令人很好。 无需注册即可开始使用,因为该工具可以免费使用,可以立即开始搜索并获取 TikTok 的最佳主题标签。 6. allhashtag allhashtag拥有出色的功能,可以为你的个人资料创建、生成、分析和研究最佳的行业特定主题标签。主题标签工具允许你生成高质量的主题标签。它为你的帖子提供了最佳和最相关的主题标签列表。 它还允许你专门为你的个人资料创建品牌主题标签,这有助于吸引更多关注者。 重点是免费的! 7.datagemba 主题标签生成器是一款免费的主题标签生成器,可帮助你提高在社交媒体上的排名。该工具提供了最先进的搜索引擎,可提供令人难以置信的主题标签建议,这些建议经过过滤以匹配你的受众和利基市场。该工具使用起来非常简单,具有出色的定位算法。它还提供各种信息丰富的博客来帮助你了解所有功能。 使用主题标签生成器,你可以监控主要竞争对手的主题标签,并构建与你的帖子相关的主题标签建议列表。因此,可以使用此工具为你的内容找到最流行的主题标签。 8. In Tags In Tags 是一款免费的 Android 软件,为创作者的 TikTok 视频提供相关和流行的主题标签。 In Tags 也是根据关键字和短语算法来生成主题标签的,创作者还可以为将来的帖子添加常用标签并分享。 9. Hashtags AI Hashtags AI 是一款 Android 软件,可使用人工智能为 TikTok 等社交媒体网站生成主题标签。 根据内容主题、受众和流行的主题标签推荐合适的主题标签,还包括主题标签分析、主题标签分组、主题标签研究等工具。 在上图就可以看到标签使用率,还可以自定义并存储他们的主题标签列表方便以后使用这一点和Hashtag Expert 差不多。 10. Hashtag Expert Hashtag Expert是根据关键字分析算法根据帖子的内容生成主题标签列表,是一款 iOS 应用程序。 此程序提供了用于创建独一无二的主题标签的自定义选项,还可以搜索特定的主题标签并评估主题标签的受欢迎程度。 常用主题标签可以保存下来,以后用的时候直接点就行了,Hashtag Expert对于想要提高社交媒体帖子的曝光度和参与度的 iOS 用户来说, 是一款很不错的应用程序。 总之,使用标签,可以监控主要竞争对手的主题标签,并构建与你的帖子相关的主题标签建议列表。甚至可以找到不同类别的主题标签,让你知道哪些是趋势,哪些对你的成长无用。因此,使用标签也是非重要的一个环节。
10个免费谷歌工具,帮你快速分析调查产品市场
10个免费谷歌工具,帮你快速分析调查产品市场
Google是全球最大的搜索引擎,作为全球流量第一的搜索引擎,所有的跨境营销都离不开Google,所以今天我们给大家分享10个免费的谷歌工具,帮助我们快速分析调查产品市场。 1、Google Tends 这是谷歌提供的免费工具,用于展示特定搜索词在特定时间段内的搜索频率趋势。 它让用户能够洞察全球范围内某个特定搜索词的热门程度,并且可以按照地理位置、时间跨度以及相关搜索项来进行比较分析。 对于市场调研、内容创作和SEO优化而言,Google Trends是一个极其有用的工具,它能帮助用户更好地理解并抓住当前的搜索趋势。 2、Google search console Google Search Console(简称 GSC)是谷歌推出的一款免费工具,旨在协助网站所有者优化他们的网站,以提升在谷歌搜索结果中的可见度。 该工具可以帮助站长提交网站地图、检查网页索引情况、查看网站的外部链接情况、分析网站流量等。通过谷歌站长工具,站长可以更好地了解其网站在谷歌搜索引擎中的表现,并进行必要的优化. 3、Google Keyword Planner 谷歌官方关键词规划工具,可查询关键词搜索量、竞争程度等数据,这些数据可以被认为是相对准确和可靠的。 我们可以在谷歌广告账户中获取关键词的搜索量,出价,变化情况,竞争程度,页首高低位区间出价等情况,关键词规划师是我们投放facebook设置兴趣爱好词的时候一个很重要的来源。 在关键词建议列表中,你可以看到每个关键词的搜索量范围、竞争程度、预测点击率等指标。通过这些数据可以帮你了解关键词的流行度、竞争激烈程度和潜在的点击率。你可以决定对哪些关键词进行优化,哪些关键词可能不适合你的策略。 例如,一个高搜索量但低竞争的关键词可能是一个很好的机会,而一个低搜索量但高竞争的关键词可能不值得追求。 4、Google全球商机通 挖掘全球商机,当你计划将产品推向国际市场时,了解哪些地区最适合你的产品至关重要。 Google全球商机通是一款免费工具,可以在多种设备上轻松访问,包括手机和电脑。它提供了丰富详尽的产品分类,能迅速为你提供产品的市场排名、获客成本以及商业概况等关键数据。 利用Google全球商机通提供的详尽数据报告,你可以精准定位最佳的目标市场。 5、Google Correlate Google Correlate是一个经常被忽视的工具,但是在生成大量关键词列表方面非常强大。使用此工具的主要原因是能够查看哪些相关关键字也在被搜索。有了这些信息,你就可以开始增加关键字列表(特别是长尾关键词)。 6、YouTube Ads Leaderboard 在YouTube Ads Leaderboard榜单上,你可以发现那些最成功的YouTube广告视频。 当你的网络营销广告缺乏灵感时,观看这些视频可以为你提供极大的启发。它们展示了其他创作者是如何运用创意和营销技巧来吸引观众的。 通过每个月的热门广告视频,你可以紧随潮流,捕捉到客户需求的变化方向,并深入分析这些广告之所以受到欢迎的原因。这将有助于你为自己的产品创造出真正触动人心的广告内容。 7、Consumer Barometer Consumer Barometer是一款洞察消费者行为的免费工具,也被称作消费者晴雨表。你可以通过选择品类或者是相关问题来了解消费者购买产品的最新趋势数据,从而进一步的了解你的目标受众,对于卖家选品来很有参考性。 8、Google surveys “Google Surveys”能让你快速、高效地深入了解消费者的想法。收集所需的洞察数据,以制定更明智,更快速的业务决策,比起传统市场研究,只需要花很短的时间就能完成。 “消费者调查”能为你带来什么呢?简单获取自定义调查;调查真实有效;快速获取真实洞察;将洞察付诸行动。 9、Think with google 你的网站加载速度快吗?体验够好吗? Google推出的免费网站测试平台Test My Site可以为你的网站做出全面的诊断,并且给出优化建议,帮助你更好地运营独立站。 如果你的移动网站响应速度过慢,大多数人会放弃访问。Speed Scorecard是帮助诊断网站响应速度的一个工具。 10、Google Rich Media Gallery 想知道你的广告系列与同行业竞争对手的比较情况,或了解不同格式的效果趋势? 你可以使用Google Rich Media Gallery在各个国家/地区,垂直广告,广告格式和广告尺寸中提取关键用户互动指标,以便你计划和衡量展示广告系列的成功与否。
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
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#自媒体#新媒体课堂——自媒体平台知多少?自媒体平台有哪些?
#自媒体#新媒体课堂——自媒体平台知多少?自媒体平台有哪些?
自媒体带起了一波创业者的高潮,做自媒体的主要就是两类人,要么是为了流量,获得用户关注;要么是为了阅读量,广告变现。说白了就是为了名利!有很多人都想做自媒体,但是该怎么做才好呢?做自媒体,写文章虽然重要,但是发文章比写重要10倍以上,只有让更多的人看到你的文章,你的文章才能给你带来更大的价值,一篇文章写出来,你发的平台不对,也不行。今天知道君整理了一些可以免费注册与发布的自媒体平台,如果你把文章发布到这些自媒体平台,你的每篇文章最少都有几万人看到,效果怎么样, 就不用多说了。现在直接分享给大家:微信公众平台微信公众平台,给个人、企业和组织提供业务服务与用户管理能力的全新服务平台。… 给企业和组织提供更强大的业务服务与用户管理能力,帮助企业快速实现全新的公众号服务平台是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.weixin.qq.com今日头条今日头条是一款基于数据挖掘的推荐引擎产品,它为用户推荐有价值的、个性化的信息,提供连接人与信息的新型服务,是国内移动互联网领域成长最快的产品服务之一是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.toutiao.com/百度百家百家是百度新闻的原创内容类平台。每日发布的优质内容将会在百度新闻的网页版、移动端呈现,并被百度搜索和百度其他产品线收录。是否免费:免费操作难度:简单应用类型:全部应用网址:http://baijia.baidu.com/搜狐媒体平台搜狐媒体平台是在搜狐门户改革背景下全新打造的内容发布和分类分发全平台。各个行业的优质内容供给者(媒体、自媒体)均可免费申请入驻,为搜狐提供内容;利用搜狐强大的媒体影响力,入驻媒体和自媒体可获取自己的用户,提升个人的品牌影响力是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.sohu.com/一点资讯一点资讯是一款高度智能的新闻资讯应用,通过它你可以搜索并订阅任意关键词,它会自动帮你聚合整理并实时更新相关资讯,同时会智能分析你的兴趣爱好,为你推荐感兴趣的内容。看新闻资讯,一点就够了!是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.yidianzixun.com/网易媒体平台网易订阅,聚合旅游、时尚、财经、科技资讯、时事新闻、RSS等众多内容,提供个性化的阅读服务是否免费:免费操作难度:简单应用类型:全部应用网址:http://dy.163.com/wemedia/login.html企鹅媒体平台企鹅媒体平台是2016年3月1日,企鹅媒体平台正式推出,腾讯将提供四个方面的能力。是否免费:免费操作难度:简单应用类型:全部应用网址:https://om.qq.com/userAuth/index北京时间号北京时间互联网门户全新领导者,依托强大的推荐引擎与专业的媒体人团队为用户实时呈现最具价值的新鲜资讯。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.btime.com/QQ公众号QQ公众平台聚合着无限可能。凭借16年来积累的8亿用户资源,依托强势平台技术、数据沉淀和社交关系,QQ公众平台将有效聚集品牌和消费者,以开放合作的姿态与你一起打造未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.qq.com/凤凰自媒体“凤凰自媒体”正式更名为“凤凰号”。据了解,凤凰自媒体平台更名后,希望能加快品牌特色化进程,深耕高质量内容领域,由此形成行业差异化竞争格局,实现优质文章在凤凰新闻客户端、凤凰网、手机凤凰网、凤凰视频客户端等渠道的有效分发。是否免费:免费操作难度:简单应用类型:全部应用网址:http://fhh.ifeng.com/login大鱼号大鱼号是阿里文娱体系为内容创作者提供的统一账号。大鱼号实现了阿里文娱体系一点接入,多点分发。内容创作者一点接入大鱼号,上传图文/视频可被分发到UC、优酷、土豆、淘系客户端,未来还会扩展到豌豆荚、神马搜索、PP助手等。是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.uc.cn/index.html知乎一个真实的网络问答社区,帮助你寻找答案,分享知识。..是否免费:免费操作难度:简单应用类型:全部应用网址:https://www.zhihu.com/钛媒体【钛媒体官方网站】钛媒体是国内首家TMT公司人社群媒体,最有钛度的一人一媒体平台,集信息交流融合、IT技术信息、新媒体于一身的媒体平台。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.tmtpost.com/LIKE.TG+社区LIKE.TG最新又推出了一款扶持计划-『自媒体分享计划』满足条件的自媒体,入驻LIKE.TG+社区,可分享总价值百万资源包是否免费:免费操作难度:困难应用类型:全部应用网址:https://cloud.tencent.com/developer/support-plan?invite_code=oc38tj48tn8qhttp://www.tmtpost.com/虎嗅网聚合优质的创新信息与人群,捕获精选|深度|犀利的商业科技资讯。在虎嗅,不错过互联网的每个重要时刻。是否免费:免费操作难度:简单应用类型:全部应用网址:https://www.huxiu.com/砍柴网砍柴网创立于2013年,是一家拥有全球视野的前沿科技媒体,我们始终秉承观点独到、全面深入、有料有趣的宗旨,在科技与人文之间寻找商业新价值,坚持以人文的视角解读科技,用专业的精神剖析时代,孜孜不倦探索科技与商业的未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.ikanchai.com/i黑马i黑马是面向创业者的创新型综合服务平台,掌握创业创新领域强有力话语权的媒体矩阵,致力于帮助创业者获得投资、人才、宣传和经验。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.iheima.com/雷锋网雷锋网是国内最早关注人工智能和智能硬件领域的互联网科技媒体,内容涵盖人工智能、智能硬件、机器人、智能驾驶、ARVR、网络安全、物联网、未来医疗、金融科技等9大领域。雷锋网致力于连接和服务学术界、工业界与投资界,为用户提供更专业的互联网科技资讯和培训服务,让用户读懂智能与未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.leiphone.com/猎云网猎云网坚守用心服务创业者的理念,专注创业创新,互联网创业项目推荐,关注新产品、新公司、新模式,以原创独家报道、分析以及美国硅谷的一手报道闻名业界。为创业者、投资人及相关业内人士提供交流学习、资源对接的桥梁。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.lieyunwang.com/锌媒体锌媒体是一个关注前沿科技资讯、移动互联网,发现以及商业创新价值的泛科技自媒体平台。精选最新科技新闻,分享即时的移动互联网行业动态和以及提供最具商业价值的互联网创业案例,投资案例。提供绝对给力的干货、,在科技与人文之间挖掘商业新价值。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.xinmeti.com/派代网派代网定位为中国电子商务的入口,目前是中国最活跃、最具影响力的电子商务行业交流平台,聚集了大量的电子商务领军企业创始人群。提供电商学习、人才招聘、企业贷款等电子商务综合服务。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.paidai.com/简书致力于开发维护一套集合文字的书写、编集、发布功能于一体的在线写作编辑工具是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.jianshu.com/亿欧网亿欧是一家专注于新科技、新理念与各产业结合,以助力产业创新升级为使命的服务平台。亿欧旗下有4款产品,分别是亿欧网、视也、天窗、企服盒子。自2014年2月9日开始运营后,迅速成为互联网创业者和产业创新者的首选学习平台,是上百家知名企业的首选商业合作伙伴;先后获得盈动资本、高榕资本、盛景网联领投的三轮融资是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.iyiou.com/思达派思达派是专注创业服务市场的新媒体平台,定位“创业干货分享”,一站集成创业经验、教训等干货,帮助创业者少走弯路。同时还将举办各种线下创业分享和交流活动,分享创业心得,对接人脉、资本、以及公关推广等资源。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.startup-partner.com/界面界面是最受中国中产阶级欢迎的新闻及商业社交平台,旗下拥有精品新闻业务界面新闻、专业投资资讯平台摩尔金融及中国最大独立设计师电商网站尤物。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.jiemian.com/爱范儿聚焦新创和消费主题的科技媒体,成立于 2008 年 10 月,关注产品及体验,致力于“独立,前瞻,深入”的原创报道和分析评论,是国内唯一一家在产业和产品领域同时具有强势影响力的科技媒体。旗下现有 ifanr.com、SocialBase.cn、AppSolution、玩物志、创业及产品社区 MindStore 等多个细分领域的知名产品。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.ifanr.com/36氪36氪为您提供创业资讯、科技新闻、投融资对接、股权投资、极速融资等创业服务,致力成为创业者可以依赖的创业服务平台,为创业者提供最好的产品和服务。是否免费:免费操作难度:简单应用类型:全部应用网址:http://36kr.com如果一篇文章在一个平台一天有100个阅读量,在50个平台上就是5000阅读,那么10天呢,一年356天呢,可能前期会辛苦一点,但是你需要坚持,越到后面,你在互联网上发布的文章越多,加你的人也会越多,而且这些文章将会在多年以后都能够继续为你带来流量,有的人两年前写的文章,现在还有人看了还会加v信。外加两个,趣头条,惠头条。有的人可能会问,这么多平台,发文章比写文章还累!额。。。。。。你需要学会找工具,早就有人开发出来了一键发布功能,一篇文章可以同时发布到多个自媒体平台上!什么工具呢?百度一下,你就知道!以上,是今天给大家提供的一些思路,希望对大家有帮助!这些仅仅是各大门户网站的自媒体开放平台,没有精确到各种类型的全部平台,如小视频类app、综合视频类网站都没有开始说,由于篇幅的原因,留到以后再进行补充吧。
1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG |出海如何有效识别与管理电商客服敏感词
LIKE.TG |出海如何有效识别与管理电商客服敏感词
在电商行业,客服是与客户沟通的桥梁,而敏感词的管理则是保障品牌形象和客户体验的重要环节。随着电商市场的竞争加剧,如何有效地管理敏感词,成为了每个电商企业必须面对的挑战。本文将详细介绍电商客服敏感词的重要性,以及如何利用LIKE.TG云控系统进行高效的敏感词管理,LIKE.TG云控系统在出海中的作用。最好用的云控拓客系统:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel什么是电商客服敏感词?电商客服敏感词是指在与客户沟通时,可能引起误解、争议或法律问题的词汇。这些词汇可能涉及到产品质量、售后服务、品牌形象等多个方面。有效管理敏感词,不仅能避免潜在的法律风险,还能提升客户的满意度和信任度。敏感词的分类品牌相关敏感词:涉及品牌名称、商标等。法律风险敏感词:可能引发法律纠纷的词汇,如“假货”、“退款”等。负面情绪敏感词:可能引起客户不满的词汇,如“差”、“失望”等。敏感词管理的重要性保护品牌形象提升客户体验避免法律风险敏感词的使用不当,可能导致客户对品牌产生负面印象。通过有效的敏感词管理,可以维护品牌形象,提升客户信任度。良好的客服体验能够提升客户的满意度,而敏感词的管理则是提升体验的关键之一。通过避免使用敏感词,客服人员能够更好地与客户沟通,解决问题。在电商运营中,法律风险无处不在。有效的敏感词管理可以帮助企业规避潜在的法律问题,保护企业的合法权益。LIKE.TG云控系统的优势在敏感词管理方面,LIKE.TG云控系统提供了一系列强大的功能,帮助电商企业高效地管理敏感词。敏感词库管理实时监控与预警数据分析与报告LIKE.TG云控系统提供丰富的敏感词库,用户可以根据自己的需求进行定制和更新。系统会自动识别并过滤敏感词,确保客服沟通的安全性。系统具备实时监控功能,可以随时跟踪客服沟通中的敏感词使用情况。一旦发现敏感词,系统会及时发出预警,帮助客服人员及时调整沟通策略。LIKE.TG云控系统还提供数据分析功能,用户可以查看敏感词使用的统计数据,从而优化客服策略。通过分析数据,企业可以更好地理解客户需求,提升服务质量。如何使用LIKE.TG云控系统进行敏感词管理注册与登录设置敏感词库实施实时监控数据分析与优化首先,用户需要在LIKE.TG云控系统官网注册账号,并完成登录。用户界面友好,操作简单,方便各类用户使用。在系统内,用户可以根据自身的需求,设置和更新敏感词库。添加敏感词时,建议结合行业特点,确保敏感词库的完整性。通过LIKE.TG云控系统的实时监控功能,用户可以随时查看客服沟通中的敏感词使用情况。系统会自动记录每次敏感词的出现,并生成相应的报告。定期查看敏感词使用的统计数据,用户可以根据数据分析结果,及时调整客服策略。例如,如果某个敏感词频繁出现,说明该问题需要引起重视,及时优化沟通方式。常见问题解答LIKE.TG云控系统安全吗?敏感词库是否可以自定义?是的,LIKE.TG云控系统采用了先进的安全技术,确保用户数据的安全性。系统定期进行安全检查,保障用户信息的隐私。用户可以根据自身需求,自定义敏感词库。LIKE.TG云控系统支持随时添加和删除敏感词,确保库的及时更新。在电商行业,客服敏感词的管理至关重要。通过有效的敏感词管理,不仅可以保护品牌形象、提升客户体验,还能避免法律风险。LIKE.TG云控系统作为一款强大的敏感词管理工具,能够帮助电商企业高效地管理敏感词,提升客服质量。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 点击这里
LIKE.TG |出海电商客服敏感词与敏感词大全推荐指南
LIKE.TG |出海电商客服敏感词与敏感词大全推荐指南
在全球化的商业环境中,出海电商成为了许多企业拓展市场的重要选择。然而,跨国经营带来了语言、文化和法律等多方面的挑战,尤其是在客服领域,敏感词的管理显得尤为重要。本文将深入探讨出海电商客服敏感词的重要性,并推荐适合的客服系统,帮助企业提升客户体验和品牌形象。最好用的出海客服系统:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel什么是出海电商客服敏感词?出海电商客服敏感词是指在与客户沟通时,可能引起误解、争议或法律问题的词汇。这些词汇可能涉及品牌形象、产品质量、售后服务等多个方面。有效管理敏感词,不仅能避免潜在的法律风险,还能提升客户的满意度和信任度。敏感词的分类品牌相关敏感词:涉及品牌名称、商标等。法律风险敏感词:可能引发法律纠纷的词汇,如“假货”、“退款”等。文化敏感词:在不同文化背景下可能引起误解的词汇。出海电商客服敏感词的重要性保护品牌形象敏感词的使用不当,可能导致客户对品牌产生负面印象。通过有效的敏感词管理,可以维护品牌形象,提升客户信任度。提升客户体验良好的客服体验能够提升客户的满意度,而敏感词的管理则是提升体验的关键之一。通过避免使用敏感词,客服人员能够更好地与客户沟通,解决问题。避免法律风险在出海电商运营中,法律风险无处不在。有效的敏感词管理可以帮助企业规避潜在的法律问题,保护企业的合法权益。三、推荐的客服系统在敏感词管理方面,选择合适的客服系统至关重要。以下是一些推荐的客服系统,它们能够帮助企业高效地管理敏感词,提升客服质量。LIKE.TG云控系统LIKE.TG云控系统是一款功能强大的客服管理工具,提供了敏感词库管理、实时监控和数据分析等多种功能,帮助企业有效管理客服沟通中的敏感词。敏感词库管理:用户可以根据自身需求,定制和更新敏感词库,确保敏感词的及时更新。实时监控与预警:系统具备实时监控功能,可以随时跟踪客服沟通中的敏感词使用情况,及时发出预警。数据分析与报告:提供详细的数据分析报告,帮助企业优化客服策略。ZendeskZendesk是一款全球知名的客服系统,支持多语言和多渠道的客户沟通。其敏感词管理功能可以帮助企业避免使用不当的词汇,提升客户体验。多语言支持:适合出海电商,能够满足不同国家客户的需求。自动化功能:可以设置自动回复和智能问答,提高工作效率。FreshdeskFreshdesk是一款灵活的客服系统,提供了丰富的功能和自定义选项,适合各类电商企业使用。自定义敏感词库:用户可以根据行业特点,自定义敏感词库。多渠道支持:支持邮件、社交媒体和在线聊天等多种沟通方式。如何有效管理出海电商客服敏感词建立敏感词库首先,企业需要建立一份全面的敏感词库,涵盖品牌相关、法律风险和文化敏感词。根据市场反馈和客户沟通的实际情况,定期更新敏感词库。培训客服人员对客服人员进行敏感词管理的培训,使其了解敏感词的定义和重要性,掌握如何避免使用敏感词的技巧。使用客服系统进行监控通过使用合适的客服系统,如LIKE.TG云控系统,企业可以实时监控客服沟通中的敏感词使用情况,及时调整沟通策略。数据分析与优化定期查看敏感词使用的统计数据,企业可以根据数据分析结果,及时调整客服策略。例如,如果某个敏感词频繁出现,说明该问题需要引起重视,及时优化沟通方式。常见问题解答出海电商客服敏感词管理的难点是什么?出海电商客服敏感词管理的难点主要在于文化差异和法律法规的不同。企业需要深入了解目标市场的文化背景和法律要求,以制定合适的敏感词管理策略。如何选择合适的客服系统?选择合适的客服系统时,企业应考虑系统的多语言支持、敏感词管理功能、数据分析能力等因素,以满足自身的需求。如何处理敏感词的误判?企业可以通过客服系统的反馈机制,及时调整敏感词设置,避免误判。同时,定期对敏感词库进行审查和更新。在出海电商的过程中,客服敏感词的管理至关重要。通过有效的敏感词管理,不仅可以保护品牌形象、提升客户体验,还能避免法律风险。选择合适的客服系统,如LIKE.TG云控系统,能够帮助企业高效地管理敏感词,提升客服质量。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服
LIKE.TG |如何高效管理多账号推特?最好用的 Twitter多开工具
LIKE.TG |如何高效管理多账号推特?最好用的 Twitter多开工具
在今天的社交媒体营销世界,Twitter无疑是一个强大的平台,尤其是在全球范围内。无论你是企业营销人员、内容创作者,还是网络推广者,Twitter的强大影响力让它成为了一个必不可少的工具。然而,随着Twitter账号管理的需求增加,许多人开始寻求高效的多账号管理解决方案——这时候,“多账号推特”和“Twitter多开”变得尤为重要。通过多账号管理,你不仅可以针对不同的受众群体定制个性化的内容,还能够扩展你的社交圈子,增加曝光率,提升品牌影响力。但传统的手动管理多个Twitter账号无疑是一个耗时且繁琐的任务,特别是当你需要频繁切换账号时。在这个时候,使用专业的工具来实现Twitter的多开管理显得至关重要。一个高效的Twitter多开工具能够帮助你同时管理多个账号,避免账号之间的冲突,提高运营效率,甚至还能避免被平台封禁的风险。最好用的Twitter多开工具:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel解决方案:LIKE.TG让多账号推特管理变得轻松如果你正在寻找一个可靠的解决方案来进行多账号管理,那么LIKE.TG Twitter获客大师系统是一个值得考虑的选择。LIKE.TG不仅支持多个Twitter账号的云端管理,它还具有支持Twitter多开的强大功能。通过LIKE.TG,你可以:批量管理多个Twitter账号:你可以在同一设备上同时登录并管理多个Twitter账号,大大提高工作效率。免去频繁切换账号的麻烦:LIKE.TG让你轻松在多个Twitter账号之间切换,避免频繁登录登出带来的困扰。实现自动化操作:LIKE.TG支持自动化发推、自动回复、自动关注等功能,帮助你在多个账号上保持活跃状态。了解更多有关LIKE.TG的功能,可以访问我们的官网:https://www.like.tg。为什么选择LIKE.TG的Twitter多开系统?选择LIKE.TG的Twitter多开系统,你不仅能享受高效的账号管理,还能够利用其智能化的功能提升营销效果。以下是使用LIKE.TG进行Twitter多开管理的几个优势:高度自动化精准的用户定位安全性保障如何使用LIKE.TG实现高效的Twitter多开?使用LIKE.TG的Twitter多开功能非常简单。只需要几个简单的步骤,你就可以开始管理多个Twitter账号了:登录Twitter获客系统账号设置Twitter账号:在LIKE.TG的控制面板上,你可以输入你的多个Twitter账号信息,并开始批量管理。定制化操作规则:你可以根据不同的目标,设置每个Twitter账号的自动化操作规则,如定时发推、自动点赞、自动关注,私信发信息,采集粉丝等开始运行:点击“启动”,LIKE.TG将脚本自动帮助你执行这些操作,并且你可以在任何时候查看每个Twitter账号的实时数据和表现使用LIKE.TG,你能够轻松实现Twitter多开管理,提高工作效率,提升Twitter账号的活跃度和互动率。多账号推特与SEO优化:如何提升Twitter的流量与排名?Twitter不仅是一个社交平台,它也是SEO优化的重要组成部分。通过高效的多账号管理和内容推广,你能够提升自己在Twitter上的曝光率,从而为你的品牌带来更多的流量。以下是利用Twitter进行SEO优化的几种策略:增加推文的互动量定期更新内容使用关键词优化建立链接LIKE.TG Twitter获客大师系统 为Twitter多开管理提供了一个高效、自动化、安全的解决方案。不论你是个人品牌的经营者,还是企业营销人员,通过LIKE.TG,你都能轻松管理多个Twitter账号,提升账号活跃度,增强品牌影响力,进而获得更多的关注和转化。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区
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