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Future Proofing Your HR Strategies
Future Proofing Your HR Strategies
Employees are one of the most valuable resources a company can have. The human resources department is responsible for building a talented team of employees who work well together and individually for the organization’s benefit. HR also takes on the hefty challenge of ensuring employees are wholly supported to perform at a high level. Technological advancements and shifts in work culture continue to impact the way HR departments evolve. Human resources policies must be informed, flexible, and consistent if you want to ensure your department is set up to thrive in the future. Let’s take a look at current human resources technology trends and a few notable shifts in workplace culture as of late. We’ll then leave you with some insight on how to design an HR department for the future. Current Technology Trends in Human Resources and Shifts in Workplace Culture Advancing technology continues to impact how we move through our personal lives and how efficient we are at work. Productive HR departments are especially mindful of current technology trends in their field and changes to the workplace that could impact how they do their jobs.Here’s a brief look into key HR technology trends and the state of workplace culture today. Current trends in HR technology Artificial Intelligence and automation are becoming the norm in most modern HR technology. AI-driven algorithms collect key employee and candidate data, thoroughly analyze it, generate actionable insights based on what’s learned. Automation tools perform repetitive tasks like sending interview reminder emails, thank you messages, or organizing interview dates and times. AI and automation free up more time for HR teams to focus on tasks and projects that really need them. They also boost employee engagement and performance through talent development and performance management tools. Their use in recruitment strategies is increasing as well because they help select potential matches faster and more accurately. AI-driven recruitment helps HR professionals get to know candidates more quickly by filtering their various social media profiles and other online activities. Virtual-reality experiences are also being implemented more and more. They help streamline processes like interviews, onboarding, training and development, and job previews. Instead of being invited to an interview room, companies are inviting qualified candidates to a VR meeting space. They take new employees on a virtual tour of the office to get them comfortable before they arrive and engaged in the workplace culture. The increased use of cloud-based HR software is another key trend to note. Any data entries in the cloud can be accessed in real-time, giving you the ability to make informed decisions faster and better control the data you collect. Shifts in workplace culture The COVID-19 global pandemic highlighted just how vital employee engagement and well-being are to productivity and performance. Physical, mental, and emotional health of all employees is now a huge priority for most companies. They’re pushing forward with health initiatives that ensure their employees can perform at their peak. These health initiatives could include offering: Tech tools like Fitbits, heart rate monitors, or blood sugar checkers to employees at discounted prices Free or discounted gym memberships Nutrition and/or personal trainer resources to aid employees’ physical health Mental wellness resources like therapy or counseling A health week at the office that allows employees to get certain health services on-site Mental health and physical wellness team-building activities Millennials and Gen Zers are taking over the majority of the workforce in the world. They’re especially interested in companies that offer personalized training and development plans for their employees. A blended learning approach that employs eLearning and in-class teaching resonate with these generations because it provides a self-directed learning experience. This modernized software focuses on up-skilling technical abilities and building more transferable soft skills like communication, time management, and empathy for others. Many companies are offering fully remote or hybrid work schedules to their employees. These scheduling options resonate well with workers because of their flexibility and emphasis on giving them more control over their job responsibilities. HR professionals are also seeing a positive impact on recruiting because of this shift to remote work. They’re able to engage with top talent all over the world and hire a diverse workforce. Future-Proofing Your HR Department Design As you keep up with current trends and analyze how workplace culture is changing, you’re probably wondering how to future proof your HR department. Instilling agility and flexibility in every aspect of your department is key to designing an HR team that can meet the future head-on. Here are some tips on preparing your HR department for the future in light of technological advancements and shifts in work culture. Adopt the right methodology Consistency is crucial to building a trust-filled, loyal, engaged HR team. Without a specific structure for your HR team, you won’t be able to keep it organized, up-to-date, and productive. You must choose a suitable methodology for how you’re going to manage your HR department. An agile methodology, for example, encourages flexibility and moves away from strict documentation as a hard requirement. This methodology is perfect for your team if your members are creative, adaptable, and geared up for an innovative future. The four values of an agile workforce are: Individuals and interactions over processes and tools. Working software over comprehensive documentation. Customer collaboration over contract negotiation. Responding to change over following a plan. What’s the process for implementing changes? Who makes the final decision? How are projects delegated and teams formed? These are all questions you should answer to begin constructing the methods best for your team. Create a solid team structure by identifying how your team members work best together and how each of them thrives individually. Keep up-to-date with trends There’s a reason we dedicated an entire section of this article to current HR technology trends and shifts in workplace culture. Staying up to date with what’s happening in your industry is one of the best ways to prepare your department for the future. To keep your HR strategies current and effective, you must be mindful of popular HR trends and workplace culture shifts as they arise. One crucial trend in the workplace right now is the rise of the gig economy. HR professionals are working with freelancers and contractors at a much higher rate these days. Fill in the gaps with full and part-time employees, and you’ve got yourself a well-rounded team. Being familiar with this trend allows you to keep up with competitors and hire from a wider pool of talent just as they are doing. Another key trend is that most human resources departments are taking on a complete digital transformation. You should be comfortable with data and mindful of its influence on a seamless transition to digital platforms for your HR processes and procedures. Bookmark any resources that provide information about trends in HR and leverage this knowledge with your team. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Implement top-tier technology and software Your HR department’s effectiveness in the future will be highly dependent on the technology and software you implement. If you’re using low-grade software or out-of-date technology, chances are you’re a step behind your competitors. You’re most likely missing out on making critical improvements to how your team communicates, collaborates, and carries out its responsibilities. Your Human Resource Information System or HRIS, for example, should be top-tier to ensure you’re able to grow your workforce and keep up with changes in your company effectively. Your HRIS helps keep employees engaged, satisfied, and continuously improving by fusing IT and HR functions like data entry, tracking, and management for human resources, payroll, and accounting. You also want to ensure you’re factoring in the shift to remote work and implementing top-tier technology to keep your HR department productive, communicative, and able to perform their job functions as if they were in the office. Conclusion You can future-proof your human resources department by instilling agility and flexibility in every aspect. Prepare your HR department for the future by adopting the proper methodology to run your day-to-day, keeping current with HR technology trends and workplace shifts, and implementing top-tier technology and software. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
10 Personalized Employee Onboarding Tips For All Departments
10 Personalized Employee Onboarding Tips For All Departments
For most businesses, hiring is part and parcel of the hiring process. With new employees come new ideas on how to carry forward the company mission and purpose. That is why there is a need for the onboarding of the employees to be spot on. Personalized employee onboarding ensures the employees quickly acclimatize to their workplace and improve technical skills with its purpose and mission. An ideal onboarding session will also have the employees learn how to use the company’s software faster, which will, in turn, enable them to serve the company better. Employee onboarding and training will be easier if you follow some of the tips we will share. But before we get to that. Why Do You Need Personalized Onboarding Training? While it pays to focus more on your customers, it would be foolhardy for you to ignore your employees completely. New hires need to be shown the warm side of the company if you are to reduce worker turnover. That’s where personalized onboarding comes in. A personalized employee onboarding process will enable you to conduct technical skills assessments and retain most of your new hires as it creates a connection with the company. Such a process will require you to let your new employees express themselves personally and professionally. Personalized Employee Onboarding Tips So, what are the tips that will make the whole onboarding process a personalized experience for the new employees? 1.Create a More Personalized Welcome Package Handwritten notes from team members and new colleagues will help a lot in making the onboarding process personalized. It will give the onboarding strategy a personal touch, apart from helping the new hires feel at home. You could also include token gifts such as notebooks and pens, which could play a significant role in breaking the ice with new hires. Another strategy to make the process more personalized would be creating a short video welcoming the new employees. 2. Let the New Hires Meet their Direct Colleagues What will make it more personalized than if the new hires get to meet their new colleagues? Their colleagues should help them feel comfortable within their new surroundings and have them learn about the company's values. You could give a few personal stories from the colleagues to help them get to know them better. It could build the connection you need between the new hires and your existing workers. Their direct colleagues might help them to feel at ease and ready for the onboarding process. It would also provide the support network the new employees might fall back on throughout their first few days at the company. 3.Assign Each Hire a Mentor or Work Buddy Mentors could come in handy when crafting a personalized onboarding process. Having someone to hold their hands through the first days in the company could go a long way in helping your new employees feel welcome. The mentor doesn’t necessarily have to be older than them since you are going by the number of years the person has been in the company. A work buddy could also function as a mentor in some ways. We all feel lonely in the first few days in a new place and would appreciate a friend or two to ease the loneliness. That’s where the work buddy comes into play! You could also add a small business phone system that will enable easy communication when they need guidance from a mentor. 4.Streamline the Onboarding Process for Each Department If you have multiple departments, it would be better to have an onboarding process tailor-made for each department. The same would apply if you also have different teams or locations for your company. This would help the new employees process the information they get in the onboarding faster. That’s because breaking down the onboarding process will make it simpler and reduce the amount of information the new hires are supposed to understand before starting work. For the technical departments that involve having data scientists, and software developers it may prove to be difficult to test the programming knowledge of your new employees. Having online coding tests will help you shorten the interview process and get the best-suited developer to join your IT department. A branched onboarding process is also easier to implement than the one you roll out for all company departments. It will enable the trainers to give more personalized training for the new hires as well. “As soon as we saw LIKE.TG’s Onboard demo, we knew this was the perfect solution for us. We loved that it was extremely simple and powerful out of the box, but that we could customize it with advanced capabilities to make it work in our company setting.” Elisa Garn Vice President, HR and Talent Christopherson Business Travel Learn More 5. Dedicate Enough Time to the Onboarding Process Most organizations will want their latest additions to join the workforce working as soon as possible. It is, however, impractical to have this if you don’t dedicate enough time to the onboarding process. Hurrying your employees to onboard gives out a negative vibe. You need to give them enough time to blend in and get to know their fellow colleagues at the workplace. A personalized process will take you a shorter time as you get down to ensuring the new hire feels as comfortable as possible within their surroundings. A longer timeframe will also enable more hires to ace the technical skills assessment test they face. It would take about a week for employees to have adequately been onboarded and taught all the company requirements. Giving the process enough time will ensure your employees don’t have to shuttle between working and training the new employees. You also don’t want to rush the new employees through the process as this could affect their ability to be helpful to the business. That is why you need to ensure you dedicate adequate time to the onboarding process across all departments. This will also require you to make an extensively detailed plan for the first few months of having the employees on board. Depending on the employees you hire, it might take some time for them to get used to the company. That’s why you need to give the onboarding process enough time. 6.Use the Best Onboarding Tools When it comes to employee onboarding, it is all about your systems. If you have complex systems in place, it will take you longer to teach the new hires how things run in your company. That is why you need to ensure you have installed the best systems to enable you to offer the best onboarding training. Using simple HR tools in your onboarding will also go a long way in the making of a simpler system. If the system is too hard to understand, it also becomes difficult for you to have the employees work as you’d want them to. Your system should have an introductory phase for your employees to meet company staff and get acquainted with its culture and values. 7.Deal with the Paperwork Before the First Day of Onboarding Most people would agree that paperwork can be a frustrating experience when onboarding. That’s why it can be a good idea to ensure most of the paperwork doesn’t get to the first day of onboarding training. Contracts, policy acknowledgment, or payroll forms should all have been signed before the onboarding finally starts. This will save you a lot of the stress of dealing with paperwork during the onboarding process. You will then be able to concentrate on more critical parts of the process. Having less paperwork will not only save time but also impress your new hires. So much hangs on an efficient onboarding process, and rescuing them from too much paperwork should be one of those things. 8. Involve Senior Management Figures In as much as it could be challenging to have the newbies have a sit-down with the CEO, you could still attempt to have other senior figures in the company involved in the onboarding process. There are no better-placed individuals in a company to speak to new hires as the senior management figures. No one knows the company’s ethos and values as well as the senior management of a company. That is why they can offer the best inspiration to the new employees. If the CEO could also get in on the act, that could be even better. This could make the new employees feel like they are valued by the company. They also learn the company’s vision from the people that spearhead the company and ensure it doesn’t stray from its mission. The impact of this could be immeasurable. 9. Cut Back on the Deadlines Companies want their new employees working as soon as possible. This could lead to a situation where the trainers rush through the onboarding process, making it have strict deadlines that could destroy instead of build. The hiring of software developers is one of the most difficult hires to conduct because it requires a lot of technical skills testing especially with all these new libraries and frameworks popping out now and then. React and Angular which are javascript libraries need you to conduct an angular online test and a react online test to personalize and ease the onboarding process Granted, most employees would have said they are comfortable working under pressure but a relaxed learning environment will go a long way in helping them understand everything required of them. This also helps them improve their technical skills. This might not make sense to most people, but it could be what you need to ensure the new hires get to grips as fast as possible. No one is comfortable learning in a rushed environment, especially if they have to deal with a lot of information. Being more flexible with your deadlines will be a sure way of making the process more relaxed to reap maximum benefits. 10. Allow the New Employees to Express Themselves No two people are the same, which is why you need to individually speak to each of the new hires about their goals and qualifications. By letting them express themselves, you will help them set realistic goals throughout the onboarding process. Therefore, each employee will know what to strive for in their aim to fit the organization better. A personalized onboarding process will ensure your employees fit in as fast as possible and understand what is required of them—the more personalized the process, the better the results. About Author: Dennis Vu is the CEO and Co-founder of Ringblaze, a virtual business phone system company that helps teams to better serve their customers, anywhere.
5 Benefits of Using a Global Payroll and Compliance Management System
5 Benefits of Using a Global Payroll and Compliance Management System
Compliance refers to maintaining industry standards and regulations in a company's operations. It is one of the most crucial factors to avoid future penalties and negative public relations. A compliance management framework helps managers and businesses minimize risks and plan for future uncertainties that ensure adherence to regulatory guidelines and legal criteria. A global payroll system like Multiplier is an integral part of the compliance management system that can be a success for your business. With this system, you can manage all your employees and payrolls from one system, minimizing uncertainties and increasing your business productivity. Integrating such a framework can help a business to achieve exponential growth. Knowing the features of an excellent Global Payroll and Compliance Management System can help a company make an informed decision. Five undeniable benefits of global payroll and compliance management system that you need to know: Avoid Legal Risks and Cut Future Costs A compliance management system will help your corporation avoid regulatory liabilities. It can save millions of dollars in terms of legal fees and penalties. You can avoid these costs only if your company follows proper compliance suggested by the government for your industry. On the other hand, global payroll management can bring all your data in one place, making it easy for you to spot these irregularities before getting penalized for them. It also protects a company from losing consumer trust by minimizing accounting frauds as all the data is collected, managed, and analyzed in one place or platform. Especially for a multinational corporation, it has to deal with rules and regulations being imposed in several countries. Automated compliance management systems are a must-have for such organizations. With an awful lot of data scattered across various nations, it can be troublesome to spot a compliance irregularity. If a company fails to ensure these compliances, it might face severe charges. Automated payroll and compliance management systems can minimize these risks allowing a company to focus its resources on globalizing its business. It also helps in cutting down future uncertainties so that you can plan a business approach without worrying about compliances and payrolls getting in their way. Write a Great Story A company following proper compliance and government policies can quickly gain consumers' trust, compared to brands penalized for not doing so. Integration of compliance management systems with global payroll can boost consumer trust and brand recognition, resulting in positive public relations. You can use this opportunity to promote your business processes by proving its industry standards and global presence. Moreover, with a centralized payroll team and compliance management, a company can facilitate employees' easy access to their financial data like e-Payslips. It helps to ease up the long-term process of applying for such data manually. International payroll integration helps to transfer information to your payroll experts without a need to enter it again and again. Since such errors are much less likely to occur when data from your finance and accounting systems is routed directly into your payroll system. When the payroll professionals don't have to spend too much time looking for and correcting errors, they'll be more efficient. A compliance management solution like Multiplier also lets the company show its contribution by implementing guidelines set by governing bodies, primarily for a consumer's good. This helps form good public relations and acts as a magnet to attract the best of talent. Many companies are in accordance with the local and federal labor codes that are employee-focused and can help recruit new talent. Eliminate Costs Before They Arise A good compliance management system with global payroll integration ensures that your company is future-ready. It lets you detect risks before they surface and resolve any such issues with ample time and resources. Compliance and global payroll do not necessarily have to be expensive. For instance, an organization that deploys an employee self-service portal for online payslips and income tax documents in 25 different countries can reduce the cost of domains and build a good UI/UX experience. They can do so by developing one global platform to perform all accounting and risk management tasks with a single platform. Ensuring compliance manually is a repetitive process and requires a lot of routine tasks. This leaves a gap for human errors. Using an automated compliance management system eliminates these errors and the costs that can arise because of them. You can easily save money if you have the proper structure in place. It automates enforcement reporting, reduces the need for extra human resources, and monitors regulatory developments in real-time. Furthermore, with the right technology, you can eliminate the risk of human error and oversight, resulting in fines and punishments in the future. These features integrated with the company’s global payroll management helps in minimizing the risks of fraud. Increased Accuracy and Security with Automation Accuracy is one of the most significant factors when it comes to local payroll and compliances. There are various elements involved that can result in errors while calculating a payroll. These elements can be changes in tax rates, amendments in previous laws, or the addition of new laws in local, state, and federal regulations. All these elements make a company’s payroll and compliance management prone to human errors resulting in sizable consequences. Through automation and a centralized management system, a company can ensure accuracy while managing compliance and payrolls. This eliminates future costs that can arise as a result of such errors. Automation increases accuracy while saving the company’s resources and time which would normally be allocated to repetitive menial tasks involved in this process. A compliance management system ensures disparate systems that members of the company receive only the information for which they have been authenticated by granting limited and restricted access to employees. Information is communicated correctly, which removes errors and promotes a well-connected work environment. It's instrumental in companies with a large multi-departmental structure. This helps in enhancing data security, using an integrated system, following and maintaining proper payroll processes to pay employees and use cloud-based payroll data. A Centralized Payroll and Risk Management System Introducing new automation tools into the payroll data and compliance management processes globally is not an easy task. A central global payroll approach that brings payroll and compliance management in one software can be extensive. In such cases, hiring an agency to do all your technical work for your business while you focus on other core aspects of running your business can bring your organization significant growth opportunities. This frees you from worrying about future legal hassles and a global HR helps in the overall management of your business. With automated payroll and risk management, you can manage all the financial and legal data from one centralized system giving you clear sight to plan your future actions. Final Tip A compliance management system makes it much easier for a company to ensure obedience to market, regulatory requirements and render local compliance. It also helps to reduce risks associated with non-compliance and improve brand loyalty in their goods and services. Modernizing compliance and regulation control procedures, automating compliance workflows, and offering data-driven visibility can direct a company towards exponential growth. It helps a company by minimizing liquidity risks and reducing other financial and security threats prevalent in the industry. In the modern volatile banking environment, such a software framework can be employed for an organization's risk-free operations. However, it would help if you were more cautious while choosing the right partner. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Why Wellness Benefits Are Crucial for Employees Beyond COVID-19
Why Wellness Benefits Are Crucial for Employees Beyond COVID-19
Wellness refers to being in a state of good health. This is often composed of multiple types of health, including both physical and mental. With companies, your employee wellness — their state of health in the workplace — is affected by factors both within and outside of work. Balancing personal life and work-life has long been a subject of concern for many workers, but with remote work on the rise, there is a mentality shift to work-life integration. Work-life integration requires companies to offer flexible schedules and additional wellness benefits as part of their employee programs. These benefits are designed to improve overall wellness in life and bridge the gap between personal life and work life, which are so often treated as separate entities. The idea is to improve a person’s overall health so every aspect of that person’s life can also benefit. For employers, the goal of implementing employee wellness programs is to have happier and healthier people, which can have the added benefit of positively impacting work performance. Though, the end goal should be to simply take care of the health of your fellow human beings. According to a recent FinanceBuzz health and wellness benefits survey, 54% of surveyed workers with access to employer-sponsored wellness programs reported improved mental health in the last year. Compare this to workers without access to these programs, and only 22% said the same thing. The data is significant, but what specific wellness benefits are most useful for employees and worth your consideration? Types of wellness benefits The FinanceBuzz survey mentioned above found a range of wellness benefits that were popular among employees. These included: Healthy meal kit delivery Mental health counseling Gym membership reimbursements Weight loss programs Smoking cessation programs Fitness tracker devices Virtual workout subscriptions Meditation or yoga membership/subscriptions Reimbursements for smart home gym equipment Many of these popular perks focus on ways to improve physical wellness, such as healthy eating or exercising. If a person feels better physically, it’s often easier to approach challenges and adjust to changes in life. This doesn’t mean a person no longer gets stressed out, but stress becomes more manageable. However, it’s important to note that you have other options to promote workplace health and wellness. Mental health counseling and other benefits designed to help alleviate some of life’s worries can be invaluable for employees. This could include wellness benefits that focus on how to cope with financial stress. According to a Mind Over Money Study from Capital One, 58% of Americans feel that finances control their life. Whether you know it or not, many of your employees are likely experiencing some sort of financial stress. This type of stress might wear on their mental health. To help combat this stress, consider offering finance-related wellness benefits. Here are a few types of benefits you might want to think about: A group life insurance plan that’s free or affordable for employees and doesn’t have strict requirements, such as passing a medical exam. Health insurance coverage that aligns with your employees’ wants and needs. This could include more coverage options nationwide, low mental health counseling costs, and a variety of plans to choose from. A 401(k) plan to help employees plan for retirement. It can be helpful to simply have access to a retirement plan, but the best employee benefits programs often include employer contributions. Seeing your company put money toward your financial future, other than your salary, can go a long way in fostering a caring and supportive environment. If you need help with creating these programs, reach out toemployee benefits providers. Flexible paid time off policies gives employees the time they need to recharge and reset. Burnout and mental exhaustion are real and all too common among the workforce, especially in the changing environment brought about by the coronavirus pandemic. Wellness benefits and remote employees In the past year, companies have found a need to review and revamp their employee wellness programs. In many cases, this was brought on by the massive changes resulting from the coronavirus pandemic. Specifically, millions of office employees became remote workers virtually overnight. Certain wellness benefits, such as paid group lunches and in-person gym memberships, suddenly weren’t as relevant. But what wellness initiatives for remote employees are actually valuable? Consider the unique challenges a remote worker faces. They have many of the same general stressors as office employees, such as worries about physical health, mental health, and financial wellbeing. So the wellness benefits mentioned above are useful, but there’s still room for extra help. Remote workers often suffer from a sense of being disconnected, especially if they aren’t used to working remotely. A FinanceBuzz remote work survey found that 49% of remote workers found it harder to build relationships with co-workers, and 46% reported feeling isolated. Wellness benefits for remote workers should focus on providing remote employees with opportunities for meaningful connections and conversations with other people. This could include wellness activities with co-workers and virtual meetings with health coaches or counselors. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now A push for permanency Reacting to a global pandemic may not be the most positive reason to introduce wellness benefits to your company, but it’s better than not having them at all. However, it’s important to continue advocating for adjustments to your employee wellness program even if things start to normalize worldwide as we enter a post-pandemic era. The point of wellness benefits is to create a lasting positive impact on your employees and their lives. It would be challenging to make this kind of impression if the benefits were temporary and only available during the pandemic. That’s why it’s necessary to make helpful and valuable wellness benefits a permanent part of your business. Some remote workers have already returned to the office, and others may be in the process of doing so. But that may not be the case for everyone. You or your company could still be managing a virtual team years down the road, many of whom would likely be grateful for employer-sponsored wellness benefits that positively affect their lives daily. The bottom line A quality benefits program isn’t just designed to make employees happier so that the business can make more money. Instead, these programs exist to make people happier and healthier so they can have more fulfilling lives. If your company grows and becomes more valuable as a result, that’s an added bonus. Keep in mind that certain wellness benefits aren’t always the best options for each company. Each company is different and has employees with unique needs. If you want to find out what would work best for your company, get to know the people who work there. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now About Author: Kris Osborne is a Marine Corps veteran turned startup veteran and global Chief of Staff. He enables companies to accelerate growth by putting culture and people first, currentlyworking as the Chief of Staff forFinanceBuzz
How to Measure and Maximize The ROI of HR Software
How to Measure and Maximize The ROI of HR Software
When making an investment in HR software, including Applicant Tracking Systems(ATS),Employee Communications and Engagement platforms(ECE),Onboarding Tool (ON),and Human Resources Management Systems (HRMS), return on investment (ROI) can bedifficult to measure. Why is this? In HR, unlike other parts of the organization, employees are the assetswe’re attempting to measure. Yet even top performers are hard to quantify in termsof their contribution to the organization’s bottom line. If you’re looking to gain a fast—and significant—ROI with Onboarding and HRMSsoftware, there are three important factors to consider. What is your total cost of ownership (TCO)? When thinking about cost, make sure you calculate your true TCO, which is usually much more than the cost of the software. TCO gives you a more complete view of your investment by factoring in additional costs related to installation, configuration, training, support, professional services, and more. Will my employees adopt this technology? If so, how quickly? The most effective HR software solutions are designed to be as intuitive and easy to use as possible. This minimizes the need for training and accelerates employee adoption for the fastest time to value. What value will you gain? Ideally, Onboard software and HRMS solutions will provide many different benefits for employees, hiring managers/business unit managers, and HR teams. In doing so, a new HR solution should provide measurable gains in four key areas: Streamline hiring and onboarding processes: Automate and streamline recruiting processes to help hiring managers improve the way they attract and hire employees. This should help improve key metrics such as average time to hire, cost per hire, and more. Improve regulatory compliance and reduce risk: Auto filing federal and state employment forms eliminate errors and eVerify processes flag out-of-compliance employees which can generate costly regulatory fines. Ensuring proper employment records are maintained can prevent costly employee litigation and reduce errors and omissions (EO) insurance premiums. Reduce recruiting costs: An effective applicant tracking system (ATS) will significantly reinforce the company brand image and improve traditional hiring processes that included too much manual work and overhead. All of this helps eliminate these costs entirely. Improve the employee experience as well as top and bottom lines: The best HR solutions will give employees a seamless onboarding experience as well as a long-term foundation to focus on performance and satisfaction. In turn, this will help increase engagement, productivity, and even long-term retention. Eliminate HR’s administrative burden: HR technology will also empower HR teams with tools to increase personal productivity, reduce per-transaction metrics, and spend more time on higher-value work. LIKE.TG is the Perfect Partner LIKE.TG gives you everything you need to maximize your ROI: the right cost, technology your employees will embrace, and solutions are proven to deliver the gains you need to transform your business. Cost savings LIKE.TG provides many advantages to reduce costs and get the maximum valuefrom our solutions. No software to buy, install, manage, and maintain. LIKE.TGs solutions run in all major web and mobile browsers, giving any user fast, easy access. Our solutions are completely cloud-based, which means you don’t need to invest in additional servers or expensive hardware. All features and updates are pushed live as soon as they’re available, so IT staff won’t have to perform upgrades. Even better, these are included—at no extra charge. Our solutions are completely scalable. LIKE.TG can grow with you—up to 50,000 users—to fit in your existing workflows and support your business requirements. The fastest, easy to learn and use systems and platforms LIKE.TG’s solutions are designed with a single goal in mind: maximizing employeeadoption. All of our solutions are: Designed to be as user-friendly and intuitive as possible. This eliminates employee resistance and gives them a new tool they will love to use. Fast and easy to learn—no need for time-consuming, expensive training or support services. Able to operate in a PC, Mac, or mobile environment for maximum convenience. Easily deployed. Technical support is rarely needed, yet if it is, it’s included with your HR Cloud plan—no extra charge Maximum benefits, maximum results LIKE.TG delivers technology that is proven to provide many powerful benefitsand advantages. With LIKE.TG, your organization will: Automate time-consuming paper approaches related to hiring, onboarding, and managing employees. Enhance employees’ onboarding experience to get new hires up to speed and fully productive on day one. Improve methods for tracking and analyzing employee information across the entire company. Free HR managers and supervisors to spend less time managing paper and more time managing employees. Cloud plan—no extra charge. Create an internal social network to promote communication, collaboration, and productivity Calculate your own ROI At LIKE.TG, we believe our HR solutions will help you achieve the fastest time to value and maximum ROI. But just like every business is unique, the ROI you could potentially achieve from investing in HR software is specific to your business. To help, we’ve created a handy ROI Calculator so you can see exactly how your company could benefit by automating HR processes. If you’d like assistance calculating the ROI for your organization, book a freeHR Process Consultation with our experts today Why LIKE.TG? LIKE.TG is your ideal partner for HR software and HRMS solutions that drive employee engagement to all-time highs. We are ready to help you onboard new hires, manage their data, create a company social network, and support employee development efforts. With LIKE.TG, you’ll get the right technology at the right price to achieve benefits where they matter most: a faster ROI and a stronger bottom line. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Creating the Ideal Team as a Sure Way to Success
Creating the Ideal Team as a Sure Way to Success
You cannot overemphasize the function of a successful team in a business. Every association business needs a successful team to pave a smooth path to success. An ideal team can cause massive growth for your success causing you to dominate your industry. But how can you create this 'perfect' or 'ideal' that will suit your organization and boost its output? Building a successful team can be quite challenging, but you will get the best team for your association business with the right tips. Set Your Goals Setting goals should be the first step you take when creating a team for your office. A team without a purpose is just a group of personnel working randomly. The best they will do is complete their daily activities without adding any significant value to your organization. Your team should have goals and objectives to fulfill. These goals and objectives should be time-based, giving yourself a request to meet. Your goals have to be measurable, specific, and achievable. After setting your goals, you should keep track of the progress. You should also lead by example as a way of helping teams grow. When setting your goals, you have to consider the specific abilities of every member of the team. You have to set predefined roles for each team member according to their skills and area of specialization. Each member of the group contributes an essential section of accomplishing the goals. If you set your goals and have professional team members to achieve these goals, then you are placed on the path to success. It is easier to monitor the team's progress and accomplishment to know where your progress stands because all members share the same team-specific metrics. Good Relationship A good relationship is one thing you should build when creating a successful team. If you check a dysfunctional and effective team, you will see one of the things they lack is a good relationship. A successful team prides itself on the relationship between its members. The relationship status makes the team's goal and every member's function clear without any dispute or form of argument. The association also allows the team members to assist one another and make the team objectives a success. While building a good relationship between your team members, you also have to maximize their potential and provide them with full support. Your support will allow them to perform well and do their job at their best. You can also motivate your remote team to take calculated risks to get results they cannot get in their comfort work zone. Communication Communication is also essential when building that ideal team. You have to develop a good communication platform between your team members. Good communication skills will allow you to understand your team members' weaknesses, issues, and problems during a task. Your team members cannot read minds, so you will not pass your messages, ideas, opinions, orders, etc., to them with a lack of communication. Lack of communication can cause resentment and frustration among the team, which is not a good thing for a successful business. Good communication ensures the success of your team instead of putting them in a frustrated state. Lack of communication can also put your team members in a confused state. Confusion can be one of the most significant setbacks in any business operation. Communication will also allow you to understand the ground's issues, making you decide based on facts and not assumptions. Increased Accuracy and Security with Automation Accuracy is one of the most significant factors when it comes to local payroll and compliances. There are various elements involved that can result in errors while calculating a payroll. These elements can be changes in tax rates, amendments in previous laws, or the addition of new laws in local, state, and federal regulations. All these elements make a company’s payroll and compliance management prone to human errors resulting in sizable consequences. Through automation and a centralized management system, a company can ensure accuracy while managing compliance and payrolls. This eliminates future costs that can arise as a result of such errors. Automation increases accuracy while saving the company’s resources and time which would normally be allocated to repetitive menial tasks involved in this process. A compliance management system ensures disparate systems that members of the company receive only the information for which they have been authenticated by granting limited and restricted access to employees. Information is communicated correctly, which removes errors and promotes a well-connected work environment. It's instrumental in companies with a large multi-departmental structure. This helps in enhancing data security, using an integrated system, following and maintaining proper payroll processes to pay employees and use cloud-based payroll data. Using PEO Service Providers Utilizing partnership with PEO service providers is also one of the best ways to build a team for your industry. The PEO service provider allows companies to lease employees for their administrative tasks and other jobs. PEO service providers help you get efficient and productive workers to make a good team. You can partner with PEO in Germany if you have your business located there. PEO Germany will help you create the ideal team for your management. The team will consist of professionals and experts that will bring massive growth. Final word Appreciation goes a long way when creating or maintaining a perfect team within your organization. When you appreciate your team of workers, it gives them the feeling of relevance and importance. Treat the members of your team well by respecting them, give them incentives, etc., and they will provide you with excellent results About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
10 Steps to the Perfect Employee Onboarding Experience
10 Steps to the Perfect Employee Onboarding Experience
Onboarding employees is a vital part of any company’s hiring process. It sets the tone for what your new employee can expect and helps them feel comfortable with their decision to join your team. Converting a new hire into an engaged and productive employee is no small feat. Whether you offer an effective onboarding process can make or break their engagement, productivity, and your company’s culture for years to come. It’s worth the investment in time to get it right. Accordingly, you may want to take advantage of online employee onboarding to make sure that the process goes smoothly. A web-based employee onboarding system can make sure that you don’t miss any important points. Employers need to provide new hires with a good start. The perfect employee onboarding systems welcome new employees with open arms. What’s more, it provides them with the resources they need to succeed. To learn ten steps to the perfect new hire onboarding experience, keep reading. 1. Make Contact Before Day One Nearly a third of onboarding new hires decide to jump ship or stick around within the first 90 days of employment. With this in mind, it’s important not to throw your new hires to the wolves. In doing so, you’re sending the wrong message. With an official job offer, you can set the right tone from the start. Something as simple as an offer letter or first-day welcome email can go a long way toward making a new hire feel valued. Alternatively, a comprehensive electronic onboarding may do the trick. Whatever method you use to introduce a new hire to your company, make sure to use it before their first day on the job. 2. Make Their First Day Great Most new hires want to meet their manager on their first day on the job. They also expect to get introduced to their peers. These basic niceties set the right tone for long-term employment. More often than not, someone will ask a new hire about their first day of work. This question is common. However, the answer could mean the difference between a career staff member and someone who’s already thinking about the next employment opportunity. Accordingly, you want to make sure a staff member’s first day on the job goes smoothly. You can do so with the right employee onboarding tools. 3. Provide Structure Strong HR onboarding software can greatly boost employee retention. It can also significantly impact productivity in a positive way. For instance, you might clearly list a new employee’s roles and responsibilities in your employee onboarding software. It’s also helpful to schedule a new hire’s first week on the job a week or two ahead of time. The worst feeling for a new hire is not knowing what they should do next. With software onboarding, you can make sure that your new hires are always on task. Moreover, a highly structured first couple of weeks gives new hires the right impression. It shows new hires nonverbally that you know what you’re doing. For example, you can schedule and track meetings using an employee onboarding website. 4. Assemble a Team for the Process The amount of support provided by managers during the first two years of employment affects employee sentiment greatly. During this time, employees are clarifying their role with the company. At the same time, they’re evaluating how they feel about the job. They’re even weighing whether their salary adequately compensates them for their work. The best way to help your new hire maximize their potential is by assembling a team. The team will provide support and encouragement. You can coordinate the team with a new hire onboarding portal. Firstly, you’ll need a coach who can take on the role of mentor or advisor. You’ll also want someone else with experience in the position they’ve accepted. Your new hire will benefit greatly from their expertise when needed. What’s more, they can reach out to team members easily using your new hire onboarding software. 5. Take It Easy on the Paperwork More often than not, new hires spend their first day at a desk or in a conference room completing paperwork. There are tons of forms to complete, including I-9’s, employee handbook acknowledgments and payroll forms. Some jobs also require the reading and signing of lengthy nondisclosure agreements. As a result, the first day of work is typically associated with a massive amount of paperwork. However, you can use digital employee onboarding solutions to ease this burden. There’s a drawback to dropping a load of paper on your new hire the first day on the job. A ton of paperwork on day one can make a new hire feel disenchanted or overwhelmed. Alternatively, it’s better to spread paperwork out with HR onboarding solutions. Here, you want to afford your new hire flexibility to complete paperwork in a timely manner but at their leisure. For instance, with the electronic onboarding of new employees, you can allow employees to check all the boxes at their own pace. You may even think about making use of an employee onboarding app. 6. Onboarding Programs Are a Team Effort In a new workplace, it’s important to feel socially accepted. A feeling of social acceptance is a key factor in the success of new employees. With an HR onboarding solution, you can make sure that your new hires stay connected. It’s important that a new employee integrates into a company social network. In part, this kind of engagement provides new hires with access to important information and resources. It takes an entire company to integrate a new hire and get them up to speed. Here, you want to schedule face time with new hires and veteran employees. You’ll want to have them meet with experienced staff members from every relevant department in their first few weeks. Part of these meetings may include job shadowing when appropriate. You can schedule these activities with an electronic onboarding platform. You can also make use of employee communication tools that work just like social media. “Our hiring managers now have a reliable system that is easy to navigate. Our HR team can actively monitor the process, and assist if needed, but Onboard has helped them save so much valuable time and effort while increasing data accuracy. All of this has helped us improve compliance and gives us a powerful tool to achieve even more results in the future.” Kaylee Collins HR Analyst of Osmose Utilities Services, Inc Learn More 7. Establish Goals From the Start Most employees will stay with a company for three or more years when they have a great onboarding experience. Vagueness is the enemy of a great new employee experience. New hires need realistic and defined expectations. What’s more, they need these expectations communicated to them clearly. With a thorough understanding of their roles, new hires can effectively evaluate their own progress. More importantly, they can prepare for a future with your company. The right onboarding software can help your new hires keep their careers on track. 8. Maintain an Open Dialogue Nearly half of all workers feel put off when their superiors dismiss their ideas. After getting put on the back burner, most new hires will put forth the effort to share their ideas in the future. You want your employees active and committed. Actively listening to and responding to employees is a great way to boost employee engagement. Moreover, it’s vital to leave a channel open for honest, open feedback. By doing so, staff members are more likely to provide you with solutions to problems. In some cases, they may shine a light on a problem that you didn’t even know existed. Top-notch onboarding software solutions can help you maintain an open line with your new hires. 9. Share Your Company Culture Rating systems are becoming the norm for everything—including employee satisfaction. As company reviews become more common, HR professionals are noticing that the higher a company’s rating, the more likely new employees are to stay on the job. Most new hires don’t fail because they don’t know how to do their work. More often than not, their personalities don’t mesh with the company work environment. Ideally, you don’t want to hire new employees who are a poor cultural fit. Accordingly, you might assess employees in this regard. Even so, you’ll want to actively communicate and emphasized your organizational culture to promote the success of new hires. 10. Give New Hires Time to Adjust Often, both employees and managers look forward to a scenario where the new hire “hits the ground running.” This phrase gets thrown around a lot and career circles. In reality, however, most employees take about eight months to reach their full potential. Unfortunately, most employees who try to start out as company rock stars end up failing miserably. Any employer wants their staff members to start producing results as soon as possible. However, putting too much pressure on employees too soon can prove detrimental to their development. Even worse, it can harm employee retention. Why Great New Hire Onboarding Matters As of July 2020, there were 5.8 million new hires in the United States. During the same time, 5 million of them quit, were discharged or got laid off. On a brighter note, these numbers show that the job market persevered throughout the pandemic. However, this amount of turnover is abysmal. It can cost more than $6,000 to hire a new employee. As a result, it’s important to onboard new hires attentively. Hire New Staff, and Keep Them Around! Despite a new hire’s skill set, it’s important to teach them what they need to know to do their jobs. It’s also important to build trust during the employee onboarding process. Employees leave new jobs for many reasons. Some employees feel unsatisfied with their managers. Others may feel unhappy with their salaries. Yet other employees may feel unsatisfied with their career outlook or benefits. In many cases, however, you can avoid this kind of sentiment by setting up new hires to succeed. There are a lot of steps involved in the onboarding process. With the right technology, however, you can keep it all in sync easily. From Start to Finish—Your Partner in HR Now that you’ve learned ten steps to the perfect new hire onboarding experience, all you need is the best onboarding software. LIKE.TG is the most powerful employee management automation software on the market. Our goal is to help organizations manage human resource tasks more efficiently and productively. We’re committed to making your life easier by automating all of your HR tasks and providing you with a single, easy-to-use system that will save you time and money. LIKE.TG develops end-to-end onboarding systems for new employees. Our technology also allows you to nurture high-performing employees throughout their time at your company. With LIKE.TG, your HR team can easily manage every aspect of the job, including payroll, vacation requests, benefits enrollment, salary reviews and much more. Don’t wait. Start on the path to improving employee engagement today by claiming your free LIKE.TG trial. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
10 Effective Ways HR Manager Can Boost Employee Morale
10 Effective Ways HR Manager Can Boost Employee Morale
The pandemic completely changed how the world functioned. According to ILO Monitor, 114 million people lost their jobs globally. Such a severe health crisis followed by employment loss is unlike anything we have experienced before. From astrophysicists to primary school teachers, nearly every professional had to switch to a remote work environment almost overnight. And understandably, positive employee morale took a hit amidst all the chaos and fatalities brought by Coronavirus. There is no doubt that working from home offers a plethora of benefits for both the organization and employees. The organization can considerably reduce operational costs, while employees can work from their homes’ comfort and save up commuting expenses. But it’s been over a year since the pandemic started, and there is no certainty about when it will come to an end. Now more than ever, it’s imperative that HR managers offer employees the support they need. And here are some effective ways your organization can do that. 1. Refrain from Laying Off Employees Mass layoffs have a serious impact on employee morale. While the employees who managed to retain their position may feel a moment of relief, they are likely to live in fear of being next in line for losing their jobs. As previously mentioned, tens of millions of people lost their jobs because of the pandemic. If your organization has reached a point where it’s necessary to downsize, you should consider alternatives to mass layoffs. You can suggest reducing work hours or transferring idle employees to other departments. It can also save your organization from going through the exhausting process of layoffs. 2. Keep Employees in the Loop Humans are naturally wired to resist change. And considering how rapidly things have changed because of the Covid-19 outbreak, your employees might be on edge about how their roles will change. It is crucial to keep the employees in the loop about the organization’s plan of action for the pandemic. Otherwise, employees might resort to gossiping and believing false rumors, which can propagate unnecessary panic. Employees will be able to concentrate on work rather than getting distracted by what’s transpiring through the grapevine. The leaders and managers should make it a point to communicate facts clearly. In a crisis, the best way is to lead with truth. If the organization is struggling and may have to take downsizing measures, your employees should be prepared for it. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now 3. Follow Safety Guidelines This pandemic can only be contained if everyone is following health and safety guidelines issued by official healthcare authorities. Whether you work in an industry where telecommuting is not possible or you’re planning to resume in-office operations soon, the health and safety of your employees should be a top priority. Equip the workplace with basic amenities such as hand sanitizers and hand soaps. Furthermore, it’s important to rearrange the office layout to make sure there is adequate distance between employees. And of course, wearing masks should be mandatory. 4. Offer Essential Medical Resources The constant fear of contracting Coronavirus or infecting a loved one can be a great source of stress. This is the time to think about offering your employees additional medical resources. Providing employees better medical coverage will be appreciated by them and boost employee morale. 5. Host Virtual Get Together With traveling restrictions and social distancing measures, many people are unable to see their family or friends on a regular basis. Therefore, with all the lockdowns and stay-at-home orders, your staff is experiencing isolation like never before. Lack of social interaction can have a significant impact on a person’s mood, well-being, and productivity. The HR department must find creative ways to host virtual get together for employees. From Happy Hours on Fridays to Trivia Night, planning virtual events every week can help you ensure high morale. You can also explore virtual team-building activities to improve collaboration and communication among team members. 6. Establish Better Channels of Communication The way this virus has affected the world was completely unpredictable and unexpected. With fake news and other false information circulating on the internet, HR should take the initiative to provide employees with reliable information from official sources. Creating and sharing a weekly newsletter containing information regarding the pandemic can help alleviate anxiety. Clear communication plays a key role in seamless business operations. Establishing better two-way channels of communication is all the more important now. HR managers should take on the responsibility to routinely talk to individual employees to address their concerns. Meeting with too many people can make it difficult for some of the staff to share their thoughts. It would be best to follow the 2-pizza rule for meetings to quickly resolve issues and ensure that no one is left behind. 7. Improve Flexibility It’s quite possible that your employees are taking care of a child, a sick parent, or dealing with their own health issues. Leading with empathy is indispensable in these testing times. Rather than expecting employees to immediately respond to every email or Slack message, allow them more flexibility to manage their schedule. Several organizations have introduced a flextime work policy. This involves setting a number of core work hours and giving the employees the freedom to choose their starting and ending times. A compressed workweek is another great alternative to conventional 9-5 work hours. This allows employees to complete their standard 40-hour workweek in less than five days and enjoy a long weekend. 8. Prioritize Work-Life Balance When employees are working from home, it can become difficult to distinguish between work and personal life. Employees may continue to work, despite completing their work for the day. Managers and supervisors should avoid asking for updates or calling employees after work hours. Just because they’re at home doesn’t mean they have to be on-call 24/7. Prioritizing work-life balance is necessary to avoid burnout. Just saying that you care about your employees’ mental health is not enough. It should be an essential part of your company culture. Lead by example and share different ways you are taking care of your mental health. Regularly check in with your employees with a simple ‘how are you?’. Just like email personalization makes customers feel special, it’s also effective in making employees feel seen. 9. Celebrate Personal Wins These days there isn't much optimistic news to look up to. When every day feels the same, your employees can fall into a funk. This can severely impact their productivity and quality of work. The HR department can introduce some positivity into employees’ day-to-day lives by celebrating personal wins. Start a newsletter and ask employees to share their achievements, no matter how big or small. Whether a staff member adopted a kitten or someone got to meet their family after months, it’s worth sharing! 10. Encourage Time Off Since employees are working from home and probably can’t travel anywhere, why would they need leaves? Well, even if employees are not going to Europe on vacation, they still need time off to rest and revitalize. Encourage employees to utilize their paid leaves. The Bottom Line The anxiety and stress of these uncertain times are seriously affecting employee morale. Disengaged and unmotivated employees will produce poor quality work, which can be detrimental to your business. This pandemic is an opportunity for organizations to showcase how much they value their employees. About Author:Becky Halls is a Co-Founder of Hyperise, a Hyper personalization toolkit for B2B marketers. She’s an experienced Growth Marketer, passionate about product design/development and online marketing.
WFH Burnout: A Few Ways To Engage Your Team While Working Remotely
WFH Burnout: A Few Ways To Engage Your Team While Working Remotely
Working remotely makes some things easier, but it isn’t perfect as a full-time approach. Notably, the employee experience still has a risk of burnout: in fact, research suggests (per Indeed) that most people think it’s worsened during the pandemic. Any team member who reaches that point will struggle to get by, and their team will lose productivity. Due to this, the home office needs just as much HR work as its classic predecessor — or even more. Part of your job as a team manager is to prevent WFH burnout, but there’s a lot to consider. The structure and schedule of your workday, the solitude of working from home and related mental health concerns, the increased influence of remote employees’ personal lives… Juggling these concerns is the path to avoiding burnout in your remote workforce. In this post, we’re going to cover some straightforward tips for how you can effectively engage a team of remote employees, helping to steer them away from employee burnout. If you can make good use of them in the long term, it’ll greatly strengthen your business. Let’s get started. Encourage workers to change their surroundings When you’re in a regular office, the necessary level of activity means that the immediate environment changes somewhat frequently (and the working environment really matters). Workers move post-it notes around, rearrange their desks, alter the lighting… They don’t radically shake things up, but they keep them slightly fresh. Most vitally, the commutes ensure that going to work truly feels like going somewhere. But when you’re in a home office, it can be the same every day. Despite having the power to tweak it however you like, you might not have the will — and with no commute to keep things interesting, you can start to feel trapped. This is why you should encourage your remote employees to change their surroundings on occasion. It’s key to employee engagement. You could make it a competition of sorts: who can come up with the most interesting home office arrangement? Alternatively, you could draw inspiration from the featured image and prompt people to take their work laptops outside. A mobile data dongle can easily provide enough speed for this. It isn’t an all-day option, of course, but just an hour or two working outside can leave someone feeling significantly refreshed. Make the most of suitable communication tools You may be feeling tired of Zoom at this point, but that doesn’t mean you can’t squeeze more from it. Instead of just holding boring meetings, why not run some social events? You could create some quizzes for people to enjoy, or even some video-gaming contests. Or maybe you could stick with a simple gathering: take an hour or so in the middle of a workday and gather everyone together to talk about whatever comes up. Keep in mind that Zoom isn’t the only VoIP tool on the market, and others can do some interesting things. Topia, for instance, allows spatial video chat: in other words, participants can move in and out of conversations much as they would in real-world exchanges, elevating employee engagement. Additional features like this can do much to freshen online discussions. Now, communication tools will never entirely make up for the loss of in-person meetings, so you should still arrange face-to-face meetings whenever possible. Even if you can only get your remote employees together a few times each year, the time spent in physical proximity will do more to support collaboration than anything you can achieve at a distance. Offer simple suggestions for better work/life balance Even though remote working has made some parts of work/life balance easier (less time spent commuting means more free time, for instance), it’s made other parts harder. Most notably, clocking in and out isn’t as straightforward as it was. There used to be a clear delineation: your workday begins when you reach the office, and it ends when you leave. Now things are blurry. Working from home means that you can reach the end of your hours but remain at your workstation with little impetus to go elsewhere. You can unthinkingly work on a project for hours that you’re not getting paid for, then find that you’re feeling unusually weary. Part of this is due to the common fear of being insufficiently productive while working from home: something that can hugely detract from employee engagement even as it keeps people stuck at their desks. As the team manager, some of the onus is on you to ensure that your remote employees aren’t working too hard. If people are struggling to handle their time effectively, address them not as the boss but as someone else trying to make the best of a tough time. Tell them about how you manage your schedule, and make relevant suggestions (including any time-management tips you can muster). They’ll appreciate the guidance. Place more emphasis on personal development The lack of colleague interaction makes remote-working days feel longer yet ultimately seem to have gone by faster. Each day is a grind, then you notice that several months have passed. It’s disconcerting and can make you wonder what you’re actually achieving. It bears noting that burnout isn’t always the result of too much stress, anxiety, or responsibility. Sometimes it can result from a fundamental loss of motivation — so what can motivate people? Rewards are great, but you need something grander. This is where personal development comes in. Just having a stable job is enough to inspire gratitude, but not enough to really keep someone interested. By listening to what your team members want to achieve and coming up with plans to help them grow, you can solidify their loyalty through employee engagement that makes the average workday feel more meaningful through building up to something bigger. And remember that a personal development plan doesn’t have to explicitly bring value to the business to be worthwhile. Suppose that one of your workers wants to start running marathons, for instance. It won’t generate any revenue for you, but it will make them healthier and more content, and those things will enhance their productivity. Make your remote employees happy and it’ll always work out well for your company. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
How HR Can Help New Employees Settle In
How HR Can Help New Employees Settle In
The first week at a new job can be a stressful experience. New hires have to adapt to a new setting, different job functions, and company culture while being the new kid on the block. And with the growing number of remote workers, settling into a new job is even more complicated. Successful onboarding helps new hires adapt to all these changes. Human resources can take steps to make this process simple and welcoming. Employees start off with a positive experience, which can lead to improved productivity and better employee retention. How can HR teams create a great onboarding experience from day one? Welcoming New Employees Right From the Start Making new employees feel welcome starts before they even step foot into the office. Human resource managers and departments are uniquely skilled to personalize this process for each new employee. Early onboarding strategies start with a congratulatory letter telling them that the company is excited to get them started. A great way to welcome a new hire is to get their department involved in this process. Allow them to create their own welcome process. They can add their own special details, like making a short video introducing team members. New employees are always excited to learn about the company's benefits. Ship out a package with your employee handbook and a list of the company's most exciting perks. Highlight unique corporate outings or activities, such as a company picnic or team building events. You can even include some basic corporate swag like a branded pen and coffee mug. A strong, personalized welcome like this will go a long way to creating a positive memory for freshly hired staff members. Simplifying the Onboarding Process To help new employees adapt to the office and company procedures, adapt the onboarding process for a smoother transition. New hires have a lot to get done during their first few days. Simplifying tasks for them will help everyone get up to speed quickly. Here’s how your department can do that: The First Day To ensure new employees have a near-perfect onboarding experience, their first day should be more welcoming and less overwhelming. Work with their department to ensure that they have everything they need to get started on day one. That may mean a bit of extra leg work to ensure that their technology and working spaces are in good order. Next, make their first day interesting. It will be hard for new hires to retain much if they are forced to watch a one or two-hour video of policies. Go over the broad strokes of what they need to know and offer to answer any detailed questions later. Meeting their team should be a pleasant experience. If you can, organize as many team members as possible for a brief conference with introductions. If there is more time, you can plan a lunch or breakfast meet and greet. Getting these small details worked out beforehand will provide a better onboarding experience. When asked, “How was your first day?” new hires can give a good report. This will help your company to stand out to job seekers. New Hire Documentation While you don’t want to overwhelm new employees with a lot of paperwork, it is necessary to ensure that important business policies are written down and handed out. Have employees sign the form attesting that they have read and agreed to them as well. These policies should include: Rules for governing device use, repair, loss, and return, especially any that can be taken home. Acceptable behaviors and disciplinary processes. Include social media policies. Business and/or work hours, including holidays, paid time off, and sick leave policies. Salary and payment policies. A more detailed explanation of the benefits. However, don’t overwhelm them with too much information at one time. Mail the document ahead of time and review the basics at their orientation. You can also provide electronic documentation to reduce paperwork for them. Onboarding Beyond Day One Employees should start their new jobs with clear expectations, goals, and the ability to ask questions to clear up confusion. Human resource managers should understand that onboarding doesn’t end with dropping new hires off at their departments to ensure this transition goes smoothly. Instead, HR should collaborate with each department to provide clarity and communication for a successful transition. Here are some ways that groups can work together to help new employees have a better onboarding experience: Assign a mentor or a work buddy. The first day in a new office can be intimidating. A mentor can help new employees navigate their career path in your company, and a work buddy provides a lunch partner for day one. They can also answer questions you might not have thought of, like “What do I do if something breaks?” The more guidance they have, the quicker new staff members will integrate into the company. This will help them feel like part of the team right away. Spread out the onboarding process. Outside what needs to be covered the first week, create a process to help employees get through their first 90 days. This can ease their stress compared to making them get everything done at once. This also helps create a positive atmosphere to hit their stride without too much undue anxiety. At 30 days, send them a survey about their onboarding experience so they have time to process their experience. This data is critical to refining your onboarding process. To improve employee satisfaction, keep in touch from time to time to see how they are doing. New employees who are struggling may feel like giving up after a month and a half. This is a good time to set up a check-in appointment. If they are struggling, ask them about their specific challenges and if they'd like their department head to sit in a meeting. This will allow you to clear up minor issues and develop a strategy for bigger problems. Following up again at the end of 90 days shows them that they are valuable to the company. Share company culture. A 2019 survey showed that 79% of adults look at a company’s culture and mission before they even apply. That means that most of your new hires are already keenly aware of this factor. It’s up to you to make sure that they know what the culture looks like in practice. You may want to survey your current employees to describe your corporate culture. Draft a small document or graphic to illustrate it and make it part of your onboarding documentation. Onboarding Remote Workers Since the pandemic, many positions have switched to fully or partially remote. If this applies to you, you can still create a positive onboarding experience. It will just take a bit more effort for today’s HR managers to boost employee morale from a distance. First of all, all documentation will need to be stored in the cloud. Use digital signatures to streamline employee responses. Work with your IT department to safely set up and secure these processes. One of your most important tools is creating reliable communication and check-in processes, particularly for remote workers. Organize virtual get-together events along with regular webcam check-ins and work meetings. Integrate ice-breaker and team-building activities to encourage connection with your remote workers. This new paradigm means you must address remote working issues for both new employees. Set up clear digital policies and make them part of your welcome package. Give new hires the tools to be successful when working remotely, including ways to manage work-life balance and how to incorporate company culture at home. Providing a positive new hire experience even before their first day goes a long way to improving employee satisfaction. That can lead to more productivity and better retention. HR departments that develop positive onboarding experiences help their companies succeed. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
13 Fun & Creative Employee Appreciation Ideas
13 Fun & Creative Employee Appreciation Ideas
If you're a team leader, manager, or owner, can you think of the last time that you told your team they were doing a great job or that you appreciate them? If you have to think about the answer for a long time, that's not a great sign. All too often, employee appreciation is either grossly overlooked or attempted with too little sincerity. When this happens, employees don’t feel truly recognized and respected for their hard work. But it's never too late to change that. While celebrating Employee Appreciation Day is a good start, it’s actually far more important to show appreciation for your team members in some way every day. By investing time and energy into the self-esteem, confidence, and sense of value that your employees have day to day, everyone benefits from this healthy dynamic of mutual respect and gratitude. Better employee retention, higher performance, improved productivity, and increased employee engagement within the workplace are all-natural by-products of regularly showing how valued each person is. While gift cards, ice cream, and other tangible rewards are a great way of showing employees appreciation, below, you’ll find some simple but highly effective employee appreciation ideas that add value to your team members' daily lives and enhance your company culture. 1. Provide a Comfortable Working Environment Physical comfort is a basic need for any worker. But going a little bit above and beyond can demonstrate your desire to make their day as comfortable and stress-free as possible. Invest in ergonomic chairs, add some indoor plants, and make sure the office is always looking clean and inviting. Maintain great care of the spaces your employees occupy, as it shows continued effort on the company’s part to make their days as pleasant as possible. If employees work remotely, ensure that they have the tools they need to get the job done. Working from home is already fraught with additional challenges. Ensuring your employees have a comfortable set-up with the right tools and equipment can reduce stress and improve morale. 2. Regularly Ask for Employee Feedback Many times, management is clueless about how to really please employees. But there’s a simple solution: asking. Holding feedback sessions, creating a “suggestions” box, and sending out feedback surveys can help bosses stay in the loop about what kinds of rewards and expressions of gratitude are appreciated most. You can also use one of the SurveyMonkey alternatives, as long as your survey is simple and easy to fill by your employees. By making sure that employees from every level are provided with the space to speak up about new ideas or issues that concern them, you can hear directly from them how they’d like to be treated and what changes they might like to see in the future. It also provides an opportunity for managers to pick up on any bullying, harassment, mismanagement or otherwise that may be happening behind the scenes. 3. Celebrate Birthdays and Work Anniversaries Creating a birthday tradition in the workplace gives employees something extra to look forward to once a year. Plus, it provides everyone with a wonderful excuse to get away from their desks and enjoy a slice of cake! Keep a birthday calendar in a communal space to help employees get to know each other better and give everyone an annual opportunity to feel celebrated. You can do the same thing with work anniversaries or other life events. 4. Provide Mental Health Days Most organizations offer sick days and personal days, but few provide days off for mental health. These days are particularly beneficial to those suffering from anxiety, depression, or even high stress. However, they’re also good for when employees feel burned out or in need of a short break to prevent serious mental health issues. Just like sick days, you can offer mental health days in a limited yearly supply, with the option to extend them if a serious issue arises. Giving your employees time to nurture their mental health shows that you care about them as a person and not just for what they can do for the company. 5. Be Flexible With Paid Time Off Giving your staff members paid time off is a great way to show appreciation. You can award them additional vacation days that they can use at their leisure or dole out a few hours at a time with late starts, long lunches, and early quitting time. This gives them more time to spend with their family or do something else that they enjoy. 6. Cater Lunch or Provide Snacks Employers can show appreciation through various food-related gestures that cater to the tastes and preferences of their employees. Here are some ways to incorporate food as a form of appreciation: Employers can arrange for catered lunches to be brought into the office from popular local restaurants or specialized catering services that offer a variety of cuisines. Arranging for food trucks to visit the office provides a unique and enjoyable experience. Set up a well-stocked snack bar with a variety of healthy and indulgent options like fresh fruit, nuts, yogurt, chips, chocolates, and soft drinks. Providing breakfast treats such as bagels, pastries, or a smoothie bar on certain days of the week can be a delightful way to start the day. 7. Make Celebrating Achievements the Norm As previously stated, showing employee appreciation isn’t just about one day; it’s about creating a culture of appreciation. Give positive feedback when your employees accomplish a small task or a big project. This feedback can be in the form of an e-mail or by stopping at their desk. Everyone has different comfort levels, so get to know your employees and what form of communication they are most comfortable with. Or send out a company-wide email acknowledging your employee's hard work, recent success on a specific project, or anything similar. Other co-workers will most likely respond to the email, adding other congratulations and resulting in an even bigger act of gratitude. One way you can implement this is by sharing your employee of the month through email. They will love the praise and be happier knowing you want to share their successes with the whole company. Setting up an employee recognition program is another way to give everyone the opportunity to be recognized, and it helps promote productivity in the workplace. 8. Speak Out Against Discrimination Having a company culture that refuses to tolerate any form of discrimination and aims to be as inclusive as possible is essential. However, taking measures to frequently discuss what that means will improve the employee experience and everyone’s sense of safety and empathy. No employee should be made to feel uncomfortable or discriminated against by any person or policy within (or outside of) the working environment. Show your appreciation for employees belonging to a minority or often discriminated groups. Make it easy for them to bring up concerns and normalize zero-tolerance for bias, bigotry, and discrimination of any kind. 9. Offer Career Advancement Upskilling is one of the most desirable factors in employment positions. Now, more than ever, employees want to know that there is room for them to grow and expand their careers. Offering career development programs is one great way to give them exactly that. The rapidly changing world of today means that constant reskilling and retraining exercises are necessary for certain employment roles to stay relevant. Implementing an upskilling program is one of the most useful, valuable, and future-oriented gifts a company can give its employees. 10. Give Career-Based Incentives One of the most practical ways to show your appreciation for employees is to give them rewards based on facilitating their current job. A bigger working space, a private working space, and mentorship are all highly valued rewards by strategic employees. Using job-based rewards as incentives for high performance shows that your company is ready and willing to compensate for hard work with realistic opportunities for individual career advancement. 11. Establish an Employee Recognition Program A great way to show appreciation is to set up an employee recognition program. Appreciation through awards is a reminder of their excellent work. Awards can range in cost depending on the company, but we have a list of ideas for employee appreciation awards to get you started. Another slightly more involved way is to use gamification to show your appreciation. For instance, you can have each team member claim a task. For each task completed, your team members will receive points associated with the value of their completed tasks. You can then allow employees to redeem their points using a corporate rewards portal. In the portal, you can offer anything from vacation days, to work-from-home days, or even scholarships for continuing education. 12. Offer Gym Memberships Employers can demonstrate commitment to their employees' well-being by offering free or discounted gym memberships, or by investing in an on-site company gym. These perks offer a convenient way for them to relieve stress, improve physical health, and boost mental clarity, all of which can enhance productivity and job satisfaction.For companies opting to build an in-house gym, it can encourage a healthy work-life balance, foster greater team bonding as colleagues may work out together, and ultimately, reflect the company's investment in its employees' long-term health and happiness. 13. Get Social Your company’s social media pages are an excellent place to share some good news. You can use your social media channels to recognize employees on special days, such as their anniversaries or birthdays. You could also post a photo along with a blurb highlighting an employee’s contribution to your company. You could also list fun and interesting facts about them that their current workers may not know. Or, you could write a glowing LinkedIn recommendation for a star staff member. This kind of recommendation can help them find success in their current role—and in the future. The Final Word: Always Be Authentic However your company chooses to celebrate achievements, express its appreciation, and reward employees, the most important thing is that it’s done with authenticity.People can pick up on forced or disingenuous gratitude far more easily than you’d think. That kind of expression is only going to cause a wave of eye-rolling and resentment within the workplace. Neither of which are good for the employees nor the company side they work for. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About the AuthorThis article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Empowering your workforce to be creative
Empowering your workforce to be creative
Without a happy and thriving workforce, your business will struggle to be successful. Creativity is key in marketing and empowering your experts can make all the difference to both atmosphere and output. However, there’s little doubt that COVID-19 has shaken up business as usual – so how can your company balance essential processes with creativity? Having full control of your marketing processes and utilizing the power of technology can certainly provide a launchpad for creative victories. In this article, we take a look at how you can transform your creative efforts effectively. The roles of technology and in-house marketing In-housing, driven by various factors including powerful technology, has been a hot topic in recent years. In a recent study, marketers revealed that they feel in-house marketing will be essential to the sector this year and in the future. Bannerflow carries out an annual report looking into the state of in-house marketing – the 2021 study reveals that 58% of marketing decision-makers have noted creativity increases from their in-house teams. Businesses involved in the study are looking to in-housing more and more, too – 73% said they’ve brought all or some of their digital marketing in-house showing a clear popularity increase. CEO of Bannerflow, Nicholas Högberg, commented on the findings: “After a turbulent and challenging year for most sectors, many marketing teams remain in-house, but it’s great to see that creativity isn’t being limited – instead it’s flourishing.” Creativity certainly seems to have been high on the agenda for marketers in the past year. Many have strived to empower this within their in-house teams and maintain motivation during COVID-19 times. So what have marketers done to inspire creativity in their in-house teams? Creative workshops – 66% Cross-team collaboration tasks – 65% Collaboration tech – 63% Training – 48% Interestingly, barriers included organizational structure, pressure to deliver results, plus lack of time and technology. When it comes to tech – digital transformation has been a big topic for many years, especially in the past year. In fact, digital communications have been sped up by up to four years due to the pandemic, according to a McKinsey report. Widening your technical capabilities can be a huge driver for success in this area and can amalgamate with in-house marketing to inspire a recipe for success when implemented effectively. In-house marketing is an exciting, evolving framework and solution – it’s also incredibly flexible and can work for your business in ways that can fit for your business. Businesses are choosing from three ways of in-house working that click with their structure – these are: A complete in-house marketing agency model A traditional method A hybrid approach Moving further forwards into 2021 and the future, 62% of marketers think in-housing will create the space for more efficient working in a remote setting. In addition, 58% envisage it helping to save on external costs and 57% believe it could increase creativity. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now The next steps you can take to empower your workforce Get everyone involved It’s not just the exec team who has great ideas. Lean on your delivery teams for inspiration and creativity when it comes to the services you offer and how to keep people happy in your business. They carry out the day-to-day work so know first-hand what’s important and what’s achievable. Blue sky thinking is great but only if the idea can be serviced. Allocate time for creativity Capacity may be tight but it’s important that time is allowed for people to get their heads together and thinking creatively. Schedule dedicated internal time for this and encourage employees to work collaboratively. This could be a regular meeting to discuss plans and strategy or simply an hour in an employee’s schedule for them to think about projects or plans and to offer up to three creative solutions for everyone to consider. Mix up teams It’s easy for people to get stuck in a certain way of thinking so have a shake-up when it comes to teams. Encourage cross-collaboration and ask that people learn what others have to offer or what they need for the business to thrive and be innovative. Your marketing team, for example, may need more input from your sales team in terms of what messaging they think works with clients and what keeps people engaged. Mix up your teams regularly, ensure people get face-to-face time with those they don’t work with day today and you’ll soon start to see creative solutions to problems at hand. Delegate responsibility It’s understandable as a manager or business owner to want to keep those creative ideas close to your chest but delegating responsibility for coming up with ideas can empower people to think creatively. Let people lead and take inspiration from them. Set clear expectations Don’t send your employees off on a wild creativity goose chase, ensure they understand why they’re being asked to come up with ideas or get involved with wider business decisions. Set boundaries on what they’re expected to achieve or offer up and you’ll find people more inclined to get involved. Try to avoid tight deadlines, give people plenty of time to come up with creative solutions to problems. This means taking the time to scope out your plans for the months ahead and briefing people in beforehand on what you aim to achieve and how they can contribute. Introduce tools that help with collaboration Project management tools and collaboration tools that allow your workforce to band together to come up with more creative ideas is essential when adopting this shift in mindset. It’s even more important with more and more businesses now working remotely, allowing employees access to platforms that make collaborations easy. Reconsider what you can do in house You know your industry and business better than anyone. Is there work that can be managed in-house that can be injected with a little creativity? As noted, marketing is one area where many businesses are implementing in-house teams. This allows them to implement processes that allow room for creativity with no need to brief in and manage an external agency. Take back your content creation for social media channels and print advertising. Is there something that can be done with tone of voice to increase engagement? Are you sharing your message on the right platforms? It’s time to rethink and strategize creatively when spreading the word about what you can do. Be transparent Much like setting clear goals and objectives when empowering people to be creative, you should also be transparent about why you’re encouraging this and what you hope to achieve. Everyone needs to be bought into this creative approach and so transparency at the start is key. Moving your marketing team in-house can have clear benefits for your business – combined with being progressive with technology can contribute to empowering your workforce for years to come About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
HR Management: What Traits to Look for in Remote Employees
HR Management: What Traits to Look for in Remote Employees
As technology has evolved, remote work has become a new normal for many individuals. With recent technological advances, people can now work from anywhere in the world. Right now, there is an increasing number of companies that rely on remote workers. This year, 55% of businesses globally already offer remote positions, and 18% of the workforce telecommutes on a full-time basis. There’s really no denying how much working remotely has been booming, and right now, there’s no stopping it. For many people, remote work is a lifesaver, and they have been delighted with this kind of work setting. However, it is not all roses. There are also plenty of things you need to know before your company/business decides on hiring people remotely. What are its advantages? How do you deal with the hiring process? Ultimately, what should you look for in a remote employee? Read on, and we’ll help you get answers to those questions. Traits to Look For In A Remote Employee It’s not as easy as it sounds to find a great remote worker. If you are on the hunt for someone to work with you long-term, you have to know what to look for. Your remote worker will be an essential asset to your company, and you should make sure they are a good fit. Here are some of the best qualities of a great remote worker that you should look for: Communicative One of the most difficult challenges in working remotely is constant communication. Make sure you look for a responsive candidate that is willing to stay connected with you and their future team, constantly keeping everyone in the loop. This will ensure that you are all on the same page and are working towards the same goal. Self-Motivated and Disciplined This is a fundamental trait when working remotely, as nobody is physical with them to make sure they’re doing their tasks and are motivated at all times. The best remote workers know how to move forward even without somebody looking over their shoulder. It’s also a great option to hire someone who already has experience working remotely so that they already know what to expect. Has Great Organizational Habits In line with being self-motivated and disciplined, great remote employees should have excellent time management and organizational abilities as well. After all, how their whole day will go all depends on them. So, look for someone who knows how to manage their schedule and keeps a detailed list of their daily tasks. They should also have great attention to detail and be able to meet deadlines. Collaborative On top of their strong communication skills, a great remote worker should also know how to collaborate with their remote team. They know what their fellow team members are working on, and they’ll make an effort to complement it. Passionate You’ll indeed be flooded with tons of applications, and plenty of them will put little to no effort into their application. A lot of them only apply for a remote job because they like the idea of working at home. Definitely a bad sign, isn’t it? What you want is the exact opposite of that — someone who is truly excited to be a part of what you want to achieve and will work hard to help you with it. Resourceful Remote employees wouldn’t have access to office amenities. This means they have to find their own way to be able to work effectively in their environment. On top of that, they would also be great problem solvers. They make an effort to look for resources that will help them resolve the issues they might encounter. Adaptable and Flexible A remote worker’s ability and willingness to adjust are vital to building an excellent relationship with their clients and teammates. There are instances when you need them for a meeting at a time that may be weird for them or maybe be unable to respond right away to their questions about work. A great remote employee will still be able to put their best foot forward despite those kinds of circumstances. Confident and Reliable in Making Decisions People who are constantly second-guessing themselves are absolutely not fit to be a remote worker. It would help if you had someone who can make thought-out and informed decisions about their work. Choose someone you’d be able to rely on to do the right thing and get the job done. Business Advantages of Hiring Remote Employees Still undecided whether hiring remote employees is for you? We’ve listed some of the business advantages of a remote work setting: Reduced office costs. If you decide on hiring remote workers, you won’t have to spend money on leasing office space and extra utility expenses. Limitless candidates. Deciding on a remote work setting also means having access to an entire world of possible employees. Increased Productivity. According to FlexJobs' survey, 95% of their respondents have higher or the same productivity when working from home, and 51% of their respondents report being more productive when working remotely. Quick Tips on Hiring Remote Employees Finally, here are some quick tips that can help you through your remote hiring process: Examine their resume well. A single resume can already tell you a lot about your candidate, so make sure to take a good look at it. Make sure their resumes are well-written. If you want a guide of what an excellent resume looks like, check out these executive resume samples. Provide questions. Because you now have applicants from all over the world, you will need an efficient way to choose the ones worth interviewing. One way to filter them out is to make them answer a few questions and see if they meet your baseline criteria. Take advantage of video calling. Hiring someone remotely means you won’t be able to sit with them in the same room during the interviewing process. The next best option you have is a face-to-face video job interview where you can hear how they speak and pick up the non-verbal cues they express while they answer your questions. Get the candidate’s future team involved in the interview. After all, they are the ones who will collaborate and communicate with each other to achieve the company goals. Take note of not only their professional background but also their work ethics. Do you think this candidate is really interested in what the company does? Do you think they’ll be able to handle the work well? Do they already have remote work experience? Ask questions that will make the perfect candidate stand out. Final Thoughts Nobody is perfect. It’s cliche but it is true. Looking for the best remote employee is definitely not an easy feat. It needs a lot of time and effort. The traits we’ve discussed are just a guide and are only supposed to help you know what qualities you should look for in a remote employee. In reality, you won’t be able to hire someone with all of those traits for every role you need to fill. The important thing is you look for someone that is best suited for each role, be supportive of them, and put an extra measure of patience and training. This way, you’ll be able to help your remote workers move towards success. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now About Author: Mindy Allen is a freelance writer who specializes in website content, blogs, email copywriting, and social media content. She was a former English teacher before she decided to start working remotely. She has been a remote employee for over two years and loves giving tips on remote work settings.
Remote Employee Support Benefits to Consider Giving to Your Team
Remote Employee Support Benefits to Consider Giving to Your Team
The business world has become increasingly digital for decades now. Thanks to project management tools, video conferencing, chat platforms, and more, business no longer needs to be conducted under a single roof. Companies can now meet, collaborate, communicate, and get work done from virtually anywhere with an internet connection. In the face of the novel coronavirus pandemic, remote work has become not just a luxury, but a necessity for businesses around the country. Companies have abandoned their perk-filled offices, and many of them plan to stay this way. This dramatic change has many businesses questioning one single thing: what do benefits look like for employees who work from home? If you’ve found yourself pondering the same question, we’re here to help. Read on to learn about some employee support benefits to consider giving to your team while they work from home. Upgrade Health Insurance Coverage Health is top of mind for people around the globe right now. According to a nationwide Gallup poll, 60% of Americans reported feeling worried about their health in the face of the Coronavirus pandemic, up 21% from pre-pandemic times. If you run an established company with a handful of full-time employees, chances are that you already offer health insurance to your full-time staff. If so, consider upgrading the health insurance that you offer your employees to help soothe worries and give them a bit more peace of mind. Here are some modifications to your health insurance plans that you may consider offering: If you don’t already offer coverage to employees’ dependents, consider extending your coverage to include them, too. Increase the amount you pay toward your employees’ premiums to relieve some of the financial burdens on them. Grandfather all covered employees into the next coverage period without needing to meet a certain threshold of hours worked; this can enable employees who need to take time off to do so without fearing losing their health coverage. Cover Home Office Setup Chances are, most of your employees never expected to work full time from home. As such, their homes may not be set up with a designated office space. They may find themselves working 8 hours a day from their kitchen table, or bouncing from couch to kitchen to bed to keep comfortable. It’s not optimal for comfort or productivity. Help them establish a space in their home that’s appropriate for a full day’s work by providing a home office setup stipend. Provide enough for a desk, chair, secondary monitor, keyboard, and mousepad. You may also consider offering an ongoing stipend for internet, as many of your employees may be forced to upgrade their internet speed to enable them to complete work. Offer Wellness Services In addition to coronavirus-related health concerns, full-time remote employees currently face a wealth of new wellness concerns, too. Without an office to commute to and coworkers to co-mingle with, many employees face challenges with both physical and mental wellness. Employees risk increases in feelings of isolation, sedentary lifestyles, and stress and anxieties. The good news is, there is a wealth of corporate wellness software that tackles just this issue. These aren’t your run-of-the-mill calorie-counting and exercise-tracking apps. These softwares offer holistic wellness services, including exercise, nutrition, mental health services, financial guidance, and more. Not only can these services help your employees lead happier, more fulfilling lives, but they can also reduce healthcare costs for you. Take Care of Lunch Did you offer employees lunch prior to the pandemic? Many employees rely on work-provided lunches when building their budgets, and the pandemic has caused a nationwide decline in income. In fact, according to a TransUnion survey, 58% of those surveyed reported that their finances have been negatively impacted by the pandemic. Why stop providing free lunch now? There are a number of different ways to continue providing lunch to your employees, including: Offer meal services designed specifically for work from home employees Provide a regular gift card to a meal delivery app or home meal service Give a weekly stipend to cover what you used too pay per employee for lunch Childcare Services Work is just one of the many things that have been changed by the coronavirus pandemic. For parents, perhaps one of the most substantial and complex complications created in the past year is the closure of schools, daycares, and other childcare facilities. Many parents are now faced with paying out of pocket for one-on-one childcare or managing both work and childcare at the same time. If you have a significant number of parents at your company, it may be nice to offer a stipend to cover childcare during the pandemic. That will allow your employees to focus their full attention on work, eliminating distractions and increasing productivity. Moving forward, this type of benefit can also open your doors to hiring highly skilled employees who struggle with accepting a full-time position due to childcare needs. Education Whether it’s pandemic times or not, education should always be a central feature of your employee benefits offerings. Ongoing learning and education are valuable for so many different reasons. A comprehensive education offering attracts employees who are interested in bettering themselves and growing their skills. That’s not only good for them but for you, too. Ongoing education enables your employees to become experts and thought leaders in your industry. A thorough education package includes the following elements: Personal and professional development courses Industry-specific education and training Tickets and incentives for attending industry-related conferences Ongoing peer education via “lunch and learns” and other on-the-clock learning opportunities The professional world may look totally different than in the past. But, just because times have changed, doesn’t mean you need to sacrifice the perks and benefits that make your company and employees stand out. Consider the above benefits to maintain a happy, healthy, and successful workforce. Who knows—your employees may be happier than they ever have been! About Author: Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. He is currently a contributing editor for 365 Business Tips. Matt is passionate about marketing and business strategy and enjoys the San Diego life, traveling and music.
6 Tips To Prepare House for Hybrid Mode of Working Remotely
6 Tips To Prepare House for Hybrid Mode of Working Remotely
You probably heard about working remotely. The number of people working from home has significantly increased in the last few years - it doesn’t matter if a person offers translation services in Canterbury, a web developer in Los Angeles, or an HR specialist in Tokyo. WFH gained supporters in almost all niches and countries. With more and more people joining the ranks of those who work from home, it has become one of the most popular work models in recent years. And, whether we like it or not, it seems like it is here to stay. One of the solutions many companies implement is offering their employees a chance to work partly from their homes and partly in the office. This hybrid model allows for greater flexibility but also requires some much-needed preparations. If you need some tips on how to prepare your house for such a situation, read on. Below, you will find helpful advice on organizing your workplace, including making your surroundings look professional, inviting more natural light, and many more. Let’s begin. Remove All Distractions Working remotely is all about being able to concentrate. And that can be hard to do if you are surrounded by things that can distract you from the task at hand. The best way to avoid this is to remove all unnecessary items and furnishings from your house. Get rid of the pile of old magazines, newspapers, and books that you’ve been meaning to read for ages but never got around to reading. Remove from your sight the TV and computer games, as well as toys for children and pets. Make Your Home Look Professional If you want to make your home look professional, you will need to invest some money into it. According to experts from The Pattisall Group, the first thing you should do when trying to make your home more adapted to remote work, is to buy a nice desk and chair that will look great in your home office. Choose furniture that you will find comfortable and looks professional. Also, get it adjusted by a specialist so that you avoid back pain and strain later on. Invite More Natural Light If you want to feel more productive during your remote days, one of the best ways to achieve this is to invite natural light into your space. You can do this by opening windows, removing curtains, or buying new blinds. This way, you won’t feel like you are always at home when working remotely from here. Make Your Office Space Inviting In order to make your home office space inviting, you should consider putting up inspirational quotes and posters on the walls and purchase some nice artworks or decorations that add character to it. You can also put up photos of your loved ones, for example, or images of places you love. In this way, your office space will feel more like a real workplace and less like a place you have to be stuck at all day long. Keep Your Workspace Organized One of the most important aspects of organizing your space for remote work is keeping it tidy and organized. Put all of your papers in files or folders and label them clearly so that you know where everything is whenever you need it. You should also keep pens and pencils in a cup or a container so that they don’t get lost or scattered across the room when not in use. This also applies to your printer, if you use it. You should clean it often so it doesn’t become clogged with paper dust and smudges. Also, there is nothing more frustrating than trying to retrieve a document from a printer that stopped working because it was full of dust or needed maintenance. Keep this in mind while setting up your home office space. Update Your Technology If you haven’t updated your technology in a while, now is a good time to do it. When working remotely, staying connected online at all times is crucial so having faulty equipment can cause problems with productivity and communication with your colleagues. To avoid this, make sure that you have a good internet connection at home and a laptop or desktop that doesn’t break down easily. Also, there are plenty of applications available online that can help make your remote work easier and more efficient. Improving employee experience doesn'tneed to be difficult - or expensive! Learn how The Bottom Line Remote work has become a lot more popular in the last couple of years. More and more people decide that they prefer it over the traditional model of work from the office. Many companies understand that which is why they offer their employees a hybrid model of work, where they spend some time working from the office, and some from home. However, to be able to adapt to this model of work, and continue to be productive, you need to prepare your home. Hopefully, this article showed you how you could do that. Good luck! About Author:This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
5 Tips for Onboarding a New Team Member Successfully
5 Tips for Onboarding a New Team Member Successfully
Nothing is more important to the success of a company than its employees. They are those who work on the projects, answer customer calls and actually perform the services, and create/market the products you offer. Of course, in order to have solid employees who help your business, you need to first hire them and have solid talent acquisition strategies. This can involve performing background checks (learn more here), holding interviews, and several other things. But once they’re hired, the onboarding program or process is what prepares them to work for you and gets them up to speed. Without any further ado, let’s go over some tips for a more successful onboarding process, to make sure every new team member can understand their role. 1. Use the Right Tools and Automation If you want to onboard as efficiently and successfully as possible, you need to use the right tools and information. If everything is handled manually, it can be a process that drags on and hurts your efficiency. There are many different tools, and the right one will depend on your needs. In addition to using tools, you should automate what you can. This can reduce the work required to get people onboarded, and can save you a lot of money and time. Everything from HR Payroll Systems to training software can have some automation that can drastically speed up the process, as well as make it go more smoothly for your new hires. Any tool you can use to improve the onboarding experience for every hired employee is a good idea to consider. 2. Be Clear With Duties and Responsibilities Once a person is hired, it is crucial to let them know their duties and responsibilities as early as possible. They might have an idea from the description and the interview, but you need to now provide them with the specifics. You need to prepare ahead of time, to ensure that you can clearly state what they should be doing every day. This could simply be explained, or you could even provide them with a role map to show them the scope of their position. If this is poorly done, they could be confused and end up focusing on the wrong things. 3. Set Expectations It is crucial to set your expectations in terms of the schedule, how to best communicate with the team, the company culture of the business, and more. Every business and company operates differently, so the new team member might not immediately know how things are done. The more your new hire can know about how your business operates and what is expected of them, the better. By doing this, you can ensure the new hire knows the best way to reach colleagues, how long they are expected to work, and the values or mission behind the business. 4. Train Them Well Depending on the nature of your business, it is also crucial to train your employees well. You need to ensure they know how to use the different software, apps and tools your team makes use of every day. If you simply throw a new hire into their role without any training, they aren’t very likely to be successful, and will certainly make mistakes. In addition to training as soon as they’re hired, continued training over time is also a good idea to keep morale high and skills sharp. Training them well over time provides several benefits that can only help your company and employees. Whether they are new or have been working with you for 18 months, training can help them reach new heights. If you are dealing with a remote employee, be sure to find ways to ensure they are adequately trained, as well. Remote work is growing more common, so you need to be sure you can handle them. 5. Stay Available and Communicate Few things are as important as communication in business. This is especially true early on, as new team members are likely to have questions or things they will need clarification on. Make sure to communicate well with them, be clear, and ensure you leave an open line of communication if they need it. Employees feel a lot of pressure, so knowing they can turn to you for help can be beneficial. Be sure to perform regular check-ins as well and ensure everything is going well, but be careful not to micromanage. Make sure to introduce them to the team as well, as building relationships is crucial in a business setting. In conclusion, we hope that this article and the tips within it have been able to help you have an effective onboarding process for new team members and ensure you can achieve successful integration. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Employee Engagement: Learning from Other Company’s Successes and Failures
Employee Engagement: Learning from Other Company’s Successes and Failures
Employee engagement is an important part of your business’s bottom line. Without it, you will experience high employee turnover and low morale. The following sections cover common engagement failures, organizations that faced them, and how to do better than them. So if you and your leadership team are ready for changes within your engagement system, here we go. Failing to communicate The business may be booming, but that does not mean you can stop proactively listening to your employees. This means scheduling time for QAs or circulating surveys. They need to know that you are keeping them informed and taking their advice and complaints seriously. Your business may be your baby but healthy employee engagement comes from the common endeavor, which means they have to be proud of it too. Nike is a prime example of what happens when employees' concerns are ignored, and individuals are discouraged from voicing their concerns. In 2018, the company made headlines after numerous women came forward to news outlets discussing a toxic workplace environment. Although Nike did implement changes to address these problems, not before their brand took a lot of damage. How can your company ensure lines of communication remain open? Regularly scheduled one-on-one sessions are a big way to make sure everyone’s voice is heard. Email communication is another way to involve multiple individuals in a conversation. But even if you speak with all your employees on a regular basis, do not lull yourself into a false sense of security. Be open with your teams and tell them you want to address their concerns, which will go a long way in overcoming engagement issues. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Not recognizing employee’s work Everyone enjoys recognition for a job well done. Your employees work hard to hit deadlines and present the best-finished product. A failure to give praise or an acknowledgment of this dedication will lead to poor performance and morale. Implementing a recognition program for top performers in your organization isn’t that hard. From weekly chat messages to company-wide eblasts, all of these are ways to shine a spotlight on your employees of the week. The global hotel chain, Hilton, implemented a recognition calendar program for employees. This calendar included tips for managers on how to highlight individuals during each month of the year. The program was a great success for the company, especially with keeping individuals engaged in their job. But it’s not just current employees that benefit from a culture of recognition. Prospective employees can look up your company’s recognition program or hear about it by word of mouth. If you have a great system in place then you can hook some great new individuals for your business. Preventing individual skill development Your industry is always changing and evolving, the same goes for your employees. They want to expand their skill set to improve their personal performance and your organization’s results too. But when you hamper any opportunities for education, then your workers end up in a rut. Supporting attendance at virtual events or signing up for educational websites will go a long way in preventing boredom and complacency. ATT created its own university program for continuing education amongst its employees. The leadership-led program helps employees learn not only about their current position but sets them up for success with future roles within the business. But the company does not just rely on its special university program, it’s also developed other initiatives to help with continued learning opportunities. Although you may not have the resources to create your own learning program, there are still lots of free resources for your business to utilize. Whether it’s masterclasses on YouTube or your own manager’s presentations, offering skill development is a big plus for employee engagement. Overlooking support staff Do not forget your behind-the-scenes people, they’re the ones that are a big part of making your company run smoothly. Whether it’s cleaning staff or part-time employees, they need their moments of recognition too. Although their work isn’t as directly vital to your immediate success your business will still grind to a halt without your cafeteria staff. Food delivery company DoorDash soured its relationship with its drivers when they failed to properly reimburse them for their services. Although DoorDash’s business model relies on delivery drivers, the drivers didn’t feel they were properly paid for their service and created their own campaign to improve pay. Instead of listening to their employees, DoorDash ignored them. To avoid a problem like this in your organization, don’t forget all the people that make it a success. Proper pay, recognition, and little acts of kindness go a long way in making your support staff feel appreciated. Thinking engagement is a one-and-done session All right, now that you’ve scheduled your monthly meeting with your staff, that’s enough of an investment in employee engagement, right? Wrong! Your relationship with your team is an ongoing process and it involves constant work on your end. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Top 10 HR Trends in Employee Experience: What to Expect
Top 10 HR Trends in Employee Experience: What to Expect
As the new year arrives, companies will regain some control and lead their employees to a newly mapped future. With this comes significant improvement to the employee experience. We're anticipating the following ten new trends in 2021. Organizations are going on to make preparations for the next twelve months after a historic year of uncertainty and upheaval and planning their company and employees for further changes related to COVID. Although hastily-made modifications to the way we operate were implemented in 2020, 2021 will be the year when these modifications are planned and executed. Many of these improvements are not ideal like employees were forced to return home to work unexpectedly. Yet they are here to stay for the near future from this point of view. In terms of keeping organizations afloat, several new working ways have so far been successful. Although some trends have been going on for a while now and have only been magnified by the year's developments, many of these are the inevitable consequence of drastic changes that organizations have to endure and still encounter in some cases. Employee Experience in 2020 The word "employee experience" was used as a "should do" before COVID. We have been advised that we work on employee experience and see changes in levels of loyalty, retention, happiness, and satisfaction. For many organizations, EX had taken a back seat to more pressing concerns. But by 2020, those who focused on EX sharply contrasted with those who did not. These groups have been able to successfully shield themselves from the brunt of the pandemic, as they had been supporting their employees with an excellent experience. If you have an organization that listens to its people, regularly evolves its handling of its employees, and takes input and suggestions into account — you have a company that is consistent through trembling or imbalance. Thus, those who practice EX were able to adapt to all aspects of the company when businesses had to make a sudden and immediate transition and were able to experience transformation quickly and efficiently. However, as EX was not seen by many as a priority, such companies seem to belong to a minority. According to a Forbes report, less than a third of businesses perform quarterly surveys, and just a little more have a forum for workers to have a say. It can seem anachronistic to have a staff that cannot have any observations or perspectives on their personal workplace experience with systems in place. As the pandemic pressured employees at home to meet their homework and childcare obligations, such non-EX companies were practically oblivious to their workforce's needs. Nevertheless, with efficient communications, two-way conversations and open culture, those highly experienced in EX were able to recognize weak spots, be available to employees' needs and identify possible problems until they become more difficult. When our work's future was imposed on us, the importance of EX was thoroughly and eventually understood. And what are we expecting from the next 12 months? Do we perform well under these new circumstances? Does it promise more traffic next year? Or are we going to see a way out of the current chaos eventually? Here, we foresee the ten trends that will affect the experience of 2021 employees. 1. Flexible work takes precedence. The mass migration to work at home caused great concern for the office's future. But home offices helped to maintain business continuity and were successful. We can see that work from home continues in 2021, but with a more outstanding balance with the company. When safe, employers will offer greater flexibility in terms of the workplace. A Forrester report calls it "the hybrid model anywhere, were working outside the office, including outside of the pandemic limitations, is considered a regular thing. This requires organizations to review their full model – from real estate to management – and determine how they can accomplish long-term objectives outside their traditional offices' real estate borders. 2. System of reimbursement The laws governing working at home are being investigated. When it becomes an essential part of everyday life, businesses will soon begin formally to change their work policies. In several countries, we have already experienced this. For instance, different nations handle institutional and ongoing job costs at home, such as the US government developing reimbursement arrangements for home internet service and other expenses. Denmark also adds coffee-like food prices to pay packages for its workers. In order to cover Wi-Fi, utility bills, and even toilet paper used by those living at home, the Dutch Government is encouraged to contribute $2.40 a day to the employee pay packages. France has passed a law defending them against post-hours email; Britain has indicated that the rules on tax deductions on work-related equipment bought during this pandemic may be relaxed. Some improvements could take a few years to enter into law but display a foresight of a more willing government towards working from home. 3. Changes in HR Review Policies When HR re-examines its policies for employees at home, they will also have to consider how this impacts them. Further lockdown limitations may, for instance, affect schools, nurseries, and childcare, and consequently, it is vital to take account of staff with children. Any changes that are done must be made clear in advance to employees. Consider the company intranet as a central communication platform. Additionally, update staff manuals with new policies on work from home, evaluation requirements, and other appropriate interventions. 4. Culture has Now Become Reactive. In the absence of a physical office, the office building can become secondary to the working culture. The digital workplace will grow further and create an omnichannel world where the office's tangible and intangible elements will be brought digitally to the employee. Types of events can be more intuitive and include spaces for workers to enjoy – like huddles, team reunions, all-hands meetings, and satellite workspaces for employees to work in solitude. While the office culture was more ambient, cultural leaders in a remote work environment might be required. Some workers build programs, launch new camps and initiate conversations. Organizations should concentrate in 2021 on how their working culture is developed in a dispersed workplace. 5. Attention on Mental Health Has mental health ever been more critical than in 2020? This continues as managers start to consider their employees' emotional and mental well-being and find ways to track it. Most people will establish behavior patterns and reactions and identify people who have negative emotions without meeting their colleagues. As jobs began to consider the fundamental value of mental health for their employees, the effects of COVID have intensified this awareness, and in 2021 this approach will be further developed. 6. A Trust Culture Though there were several "firsts," 2020 meant that companies had no choice but to trust their staff with the way they handled their home offices for some kind of continuity. The culture of physical presence could well come to an end as the relationship between employer and employee evolves into the relationship of trust and autonomy. Organizations have moved to various softwares that help track the level of employee productivity. However, 2020 showed that workers apply the same degree of professional discipline at home when appropriately managed and with the right communication channels in place. The major concerns are loneliness and isolation, which need to be tackled on a case-by-case basis by flexible working, commuting, and better comms networks. 7. Global Workforce The human resources would no longer look for people of a given location. Any potential vacancy should consider extending the talent pool into a global context. This improves chances for high-quality workers irrespective of their location. This includes a revision of the typical lifecycle of the organization. Every aspect of your business' working life should be re-tuned, from onboarding to training and development, to be easily available online anywhere in the world. This, of course, poses new cultural and logistical challenges, but companies should start getting used to managing a global workforce. 8. The Importance of IT In 2021 they will have to place much greater pressure on IT in order to concentrate on delivering a better employee experience. Their position in the process is crucial. They are majorly facing two challenges—a drop in expenditures as companies tighten up to reverse the current economic downturn and collaborate with existing software for a better solution. IT needs to build ways to support and reduce discomfort for employees. The IT will bear all essential responsibilities, such as social coordination, data maintenance and security. This is not the year of short-term adjustments. By 2020, long due reforms have forced companies to work with speed, strategy, and enterprise to better tackle these challenges. 9. Communication becomes Crucial The CEO's ability to have an insight into the office was enough to please the employees while leadership was present. At the desk, lunch breaks and sometimes talks, walking in the hallway — each little touchpoint meant a sense of communion and community. It's a little bit different at home. Not only must people feel noticed, but they must also be guided, and a home workplace can serve as a dialogue blocker. Enable business leaders to look at how the whole company can enjoy similar synergies. At the same time, teams interact more closely than ever with daily stand-ups and immediate chat channels like Slack, Microsoft Teams, etc. The importance of pulse surveys, CEO-led zoom meetings and managers holding more one-to-one talks with team members is the only way to know what is happening in each employee's life at a micro-level. Helping ensure that several home offices collaborate as one company and continues to work seamlessly. 10. Higher need for Automation With remote work becoming more regular, businesses need to implement software and technology that helps workers when they don't have a physical presence. This program is designed to provide a readily available, humanistic service: an employee's ideal experience. This part of the company would be one of the first to use intelligent devices without, for instance, an HR department for people who talk face to face, plan meetings, and visit. The employee also maintains the same confidential service quality through applications to connect with the worker on annual leave, health, and job-related concerns while receiving consistent and accurate data that they can evaluate and work on. The 2020 events have led us to behave reactively and, at times, hastily at a breakneck pace. Therefore, employee experience is an evolving process that transforms small doses but has a dramatic impact on the company. These changes are led by senior management in line with employee feedback, and a feedback loop is formed as these changes are centered. Feedback has taken center stage in such times to really understand what is going on in the home workplace. This enables companies to step away from a more strategic, awake and considered 2021 mentality from the impulsive and abrupt 2020 decision-making. That is why EX is more critical now than ever for our employees. Only if we take our workforce's experience exceptionally will we be able to keep track of the pace of change in workplaces and allow for accuracy, creativity and new opportunities – something organizations must concentrate on in the next 12 months more than ever before. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
10 Tips to Keep Your Employees Productive
10 Tips to Keep Your Employees Productive
Every business leader has a responsibility to make their employees happy and efficient. Employees are the important asset of a company, and having them engaged in business activities leads to business growth. However, planning an effective strategy is conversely difficult, as it needs too much thought and time. That’s where the role of human resource management comes to the fore. How do HR departments ensure that they keep the employees productive despite the hustle of their work-life? This blog focuses on a similar discussion, giving you the most actionable tips to keep employees productive and the business successful. 1. Make a model of clarity and feedback. It is crucial to create an atmosphere where everything is clear. Like, if the manager does any mistake, it is their responsibility to admit it. Being honest plays a great role in the company's growth, and getting to admit your blunder is the most significant factor in building an atmosphere of trust and scrupulousness. It has been seen that whenever a person performs in a leadership role, they try to express their power by proving themselves right in every situation. Moreover, it takes a lot of strength to accept when they are wrong, so forming a transparency layer whenever making any mistake will enhance your image in front of management and raise a new learning environment. 2. Provide a Pleasant and Motivating Working Setup Another thing you can do is to create a suitable work environment for the employees. So, you can outline it in a way that makes the employees feel satisfied during working. A healthy work environment usually helps the employees stay focused and free of distractions. For a relaxed atmosphere, you can keep in mind some things like Ample lighting, fixed setting, Pleasant temperature, Conventional space, Admirable food, and so on. Even meeting the necessities like Fresh and Clean air can make employees feel satisfied and keep them motivated the whole day. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now 3. Give your team certain tools When you decide to give your team all the high-quality tools, they will not feel needy and not lose their time asking the leaders to give them what they need to perform the task. Moreover, if the employees are working from home, try to give them the best management tracking applications that will enable them to efficiently connect with the team members and take precise feedback from the team. Also, the employee can put their queries through the tool. This can create a professional environment this is significant for every organization. 4. Help employees to feel valued. Whenever any employee does the task at hand on time or delivers on other metrics, like improving the profits, it will work if you appreciate or credit them. Organizations that do so successfully build a feeling of pride and are admired by the employees. They try to perform better next time, and this is how they remain encouraged. If any employee commits a mistake, instead of yelling at them or punishing them, give them the word "it's ok." This will not discourage the team members and make them more responsible for the future to not commit the same mistake again. Also, through support, employees dedicate themselves to work, which increases their engagement, productivity, and satisfaction. Being a manager or a team leader, you can create a positive impact on your employees. Only a positive environment among all will be the most suitable option to get the desired outcomes. 5. Keep Employees Occupied If you want your employee to stay productive and deliver great work, you can create a complete manual in a simplistic style. Keep in mind that the employee guidebook will consist of aspects like handling a specific situation or other things. To make them feel like a part of the organization, you can also ask them about their manual approaches. Other than this, it will work if you have regular meetings with your employees to keep them occupied. Make sure that everyone gets the chance to raise their concerns. This will create a positive work-life balance that eventually leads to the company's progress. People feel that the entire team cares about their opinions when addressing their particular issues/products/services. 6. Dodge micromanagement Earlier, the companies hesitated to provide remote work, as they were not convinced with the idea and believed that the same level of productivity could not happen remotely. However, these days, everyone is doing remote work. Therefore, managers find it easy to micromanage their teams to upscale their business. But, at the same time, companies should also respect their employees and set clear expectations. As per the analysis, it has been noted that almost 59% of employees who worked under the manager were micromanaged. While 55% stated, it served them being fruitful. On the other side, 68% find that they overcame their confidence. Therefore, it is not easy for a manager to bother their juniors to monitor everything going around. Instead, both should correspond to the specific goals, and if the goals are met, managers don't need to worry about the place and how. 7. Allow your team to work at a flexible schedule. A 9-5 work schedule doesn't look fit at all. However, each employee who works under this span doesn't have to be productive. Thus, you can choose to provide your employees with adjustable work hours like the other companies without considering the negative aspects. This will allow the employee to build a flexible schedule. Most likely, they will be more productive during the timings that they choose for themselves to work. Also, this will make them happy and content, which ends in boosting productivity. At first, you can analyze everything by outlining the guidelines regarding attendance, information, and availability. Then, continue to start with a manageable schedule for a single unit and watch the employee's performance accordingly. If, after doing this, you find the employee to be productive then, you can decide on giving manageable timings to the other units. Don't forget to review their performance from time to time. 8. Allow Breaks Most times, you will find your employees to be bored and dull during work hours. It implies that they need a pause from your side to refocus over. Therefore, it will be ideal if you give them a rest of 10-20 minutes after one 101 hours of working, as it will help them revive their mind and refocus later on. Suppose you encourage breaks, whether, for a snack, tea, bathroom, a glassful of water, or to move, you will find that your employees will stay stimulated, which continues the business' progress. 9. Make your employees part of the bigger picture. As a team leader or a time manager, you can notify your team about the company's ultimate goals and strategies. This will strengthen communication, and it is an excellent way to keep everyone on the same page. Your choice can make your productive employees feel appreciated, and it will direct them to work with more devotion for the company's growth and attainment of collective goals. 10. Be compatible If you want everything to go smoothly, keep in mind to stay steady. At the same time, it is great to connect with the team members at every level. This will make you aware ofemployee happiness,and how they work to meet the organizational objectives. Hopefully, after getting the information given above, it will clarify that both the commitment and productivity go concurrently. Therefore, by following the tips, you can create an environment that boosts up the employee's productivity, confidence, and recognition at the same time. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Interview Thank You Email Templates With Examples
Interview Thank You Email Templates With Examples
Sending a thank-you note after a job interview is a longstanding tradition in every industry. From the days of snail mail to the current digital era, employees use this gesture to show appreciation for the opportunity to go through the interview. So, it is essential to write a concise and convincing letter to the company’s employers following the interview. Most job applicants are afraid to write thank you emails because it seems a bit too forward. Others believe that appreciation letters don’t affect your chances of landing a job. Well, that’s not entirely true. A well-crafted interview thank you letter can be the ultimate decider between you and another candidate. Moreover, you don’t need to write a full-blown essay as your appreciation email. You can simply hire an essay writer to finetune your delivery. Let’s discuss the processes involved in writing an appreciation letter and the perfect example to warm any recruiter’s heart. Why should you send a thank-you email? An interview thank you note is an excellent addendum to your CV and cover letter. But if you are still having doubts about an appreciation email’s relevance, check out the potential benefits: Showing appreciation is an act of common courtesy. If not for anything, you should thank the board for the opportunity after the interview. You should also thank the recruiter or interviewer for spending their time to share the company’s goals with you. The letter allows you to reaffirm your candidacy. When you write an appreciation email, it reminds the recruiter about you and your unique skills. You should understand that recruiters in massive companies interview tons of candidates for a vacancy, and your unique appreciation letter distinguishes you from others. And by the way, you can add extra information that you forgot to mention during the main interview. It puts you in a pole position to land the job. Recruiters often reach an impasse when choosing candidates. And this deadlock often triggers the ‘elimination’ process to find out the best-suited candidate to fill the position. With your appreciation email, you can tip the scales in your favor instantly. Key considerations when writing a thank you email Although sending an appreciation email is a good idea, you need to follow standard writing etiquettes to improve your chance of success. Here are the crucial considerations when writing a thank-you letter: Timing All your follow-up emails must arrive within the first 24 hours of the job interview. This technique is useful during the hiring process because it creates a lasting impression on the interview board. So, gather all the relevant facts during the interview and use them to draft an attention-grabbing letter to a specific email address. Addresses When it’s time to meet your interviewers, you will be face-to-face with about 3-5 people. Identify the key figures on the board and address your thank you email to them. You could ask them for their business cards after the interview if you couldn’t find their contacts on the company website. Always remember to thank the recruiter (HR personnel) and your would-be boss and make them feel free to contact you for further questions. Don’t send the same spam email to everybody on the board. Content An excellent follow-up email must contain accurate information. At the same time, you need to review your work to eliminate embarrassing errors. Also, don’t send generic letters to the recruiter. Let them know that you enjoyed learning from them during the interview. Personalize the contents of the letter to the vacancy requirements and most importantly, don’t use informal language in your letter. How to write a thank you email Writing a thank you email after an interview involves listening carefully during the interviewing process. Afterward, use this information to rehash your best attributes as regards the position. So, how can you write an email that makes a lasting impression on the interview board? Let’s break it down into seven key steps: Come up with a clear subject line. Your subject line should contain the addressee’s name and the purpose of the letter. Also, clarify the job title position. Focus on short descriptions that are readable at a glance. Personalize the email. Avoid writing “to whom it may concern” in your follow-up letter. Since you’ve met employers during the interview, you should know their names. Therefore, refer to the addressee by their full name instead of using a generic greeting. Show gratitude. Start the letter with ‘thanks’ before going into details. Thank the addressee for the opportunity and insightful conversation. Keep it specific. Discuss specific moments in the interview that you found interesting. For example, you can talk about your appreciation of the company’s objectives and direction. Recap your professional skills. Don’t assume that the hiring manager remembers everything about you. Mention your professional skills that are relevant to the vacancy. Leverage what you now know from the interview questions and focus on those qualities that align with the company’s values. Proofread carefully. Errors in letters can be deal breakers when applying for a job. Go through the letter more than once to ensure that the message is clear and the grammar is intact. Sign off with a professional greeting. Don’t forget to end the letter with a professional greeting. To be on the safe side, always use ‘yours sincerely’ as your sign-off greeting. Moreover, some people still use handwritten letters to deliver their follow-up messages. Although this technique highlights your dedication to professionalism, it doesn’t always end well. For example, the letter could get lost in the mail. Or the addressee would not open it in time. Therefore, stick to standard emails when writing your appreciation letter because it is more professional and convenient. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Thank you email templates and examples Now that we have covered the importance of appreciation letters, let’s go through a short interview thank-you letter sample: Subject Line: Thanks For The Opportunity {Insert Interviewer’s Name}. Dear {Insert Interviewer’s Name}, Thanks for the insightful conversation regarding the position at {insert the company’s name}. Our short interaction has piqued my interest more to become part of your workforce. I was mostly attracted to your clear-cut approach to solving {insert the specific problem}, which is in line with my view on {discuss specific subject}. I believe that I can contribute to the realization of {insert goal} as {insert proposed vacancy} in your company. Please, don’t hesitate to contact me for additional information. I look forward to your feedback and future cooperation. Thanks again for the opportunity! Yours sincerely, {Full name and contact info} You can use this email template for any follow-up message and job vacancy. But you need to mention particular areas of interest picked up during the interview. Don’t forget to highlight your ability to perform each task at a high level. And most importantly, keep your letter short and error-free. About Author: Patricia Lockers is an essay writer helping students with their academic assignments. She has a Ph.D. in History from Stanford. At the moment, she also offers assistance to companies on content creation.
Mobile HR Apps and Best Practices
Mobile HR Apps and Best Practices
The Human Resources department of a company handles many responsibilities. Over the years, HR departments have undergone changes, from service-oriented functions to assuming more strategic and versatile roles. These changes are now happening in the most progressive companies around the world and technology is at the core of these changes. Today, various employee apps offer a wide range of capabilities, and figuring out the ones which are most suited for your company's HR is very important. LinkedIn LinkedIn is a must-have app that will give you the capability to find and connect with companies, colleagues, professors, and more. You can even connect with industry specialists and recruiters to create a business network for your company. Having a solid LinkedIn profile is essential to spread the word about your company. This app will also provide you with amazing networking opportunities while connecting you with a wide range of professionals and information on different topics. LIKE.TG Imagine HR software that helps you manage the complete employee lifecycle by automating the processes and digitizing the record-keeping and database management. This is what LIKE.TG does perfectly. From onboarding till the exit of an employee, LIKE.TG enables HR teams to work futuristically by streamlining communication, collaboration and engagement levels. Employee experience is enhanced in an environment where HRMS is highly people-oriented and where their every need in terms of communication, rewards and recognition, and benefits is timely addressed. A heightened employee experience means higher motivation level, which in turn boosts company productivity. This is why many organizations, ranging from SMB’s to large businesses, trust LIKE.TG as their go-to software when upgrading their HR functions. Human Resource Magazine SHRM HR Magazine is a very popular periodical known internationally for HR specialists under the aegis of the Society for Human Resource Management (SHRM). The articles in the magazine include topics on law, management, and business practices of the industry written by HR pioneers. The updated perspectives and findings of these pioneers will keep you informed of the latest trends and news, which may contribute to your assignments and discussions in the company. The magazine comes out ten times each year and you will find the same content in the printed version and the app. For the latter, you will also find a daily news feed, videos, and other features. You can download this app whether you own an Android or iOS device. Where could you find some help? Writing letters and other official documents is an important part of all HR operations. Just as a college student must complete plenty of writing assignments throughout their education, you also need to master writing official documents. While you study your company's policies to ensure that you are doing everything by the book, you can hire professionals to do the writing work for you, especially if you study part-time. It's also possible toask for additional writing servicesfrom EduBirdie. This is a professional writing service you can depend on at any time of the day for any academic work. Apps for collaboration and learning Using educational mobile apps has revolutionized face-to-face communication across a variety of work environments, especially for the millennial generation who expects their seniors and colleagues to friendlier, easier to connect with, and more collaborative. Without these very convenient apps, employees would find their work processes compulsive and boring. Since most of today's employees stay connected using their smartphones, it becomes very important for mobile connectivity to be both dependable and fast. As an employee, having such an app (or more) will increase your productivity and efficiency. Using an employee app that serves as a channel for communication with other employees will help you stay in tune and in touch with everyone. Aside from boosting your productivity and efficiency, it will also make your work environment better by enhancing its flexibility. Mobile HR apps will also help you increase your scope through interactive learning. You can consider these mobile apps as learning tools. Use them to learn the processes in your company and get the training you need too. If you have an HR app, you can use this to improve your skills and improve your productivity. Easier HR operations One of the most important reasons why you would download and use apps is to make HR operations easier. Many of the apps being extensively used today are for various HR-related functions like approvals, timesheets, performance appraisals, work schedules, and more. All these essential processes can now be easily accessed using apps and these have made much of the HR department's work more efficient and faster. Conclusion The advancements in HR apps won't stop as technology will continue to evolve to make things faster and more efficient. Once you find the best app for your company, you can start using it to improve how your company'\s HR department operates. About Author: Michael Turner ranks as the top-rated writer and editor for a highly-reputed academic assignment service for US and UK students. He strives to provide quality work consistently and does this by regularly updating himself with the latest trends. Besides his work, he enjoys blogging, reading sports magazines, and experimenting with new dishes in his kitchen
Fostering Employee Wellness Using Your Intranet
Fostering Employee Wellness Using Your Intranet
Do you want to create a culture where employees take better care of themselves? If so, your intranet can help. It’s important for employees to care for themselves, both at work and outside of the office. However, it can prove hard for them to focus on maintaining healthy habits when their primary concern is getting the most out of their careers. No-room-for-error projects and tight deadlines typically take priority over self-care. With technology, however, you can remind your staff about the importance of caring for themselves. In turn, you can help to boost employee wellness—and productivity. To learn more about fostering employee wellness using your intranet, keep reading. Benefits of Using Your Intranet to Foster Employee Wellness You can get everyone involved in promoting their own wellness by leveraging your corporate intranet. Now, it’s easy for companies to run employee wellness initiatives in tandem with employee recognition programs. For example, you could use your company network to emphasize wellness events such as World Mental Health Day. This kind of strategy supports a culture of mindfulness. It also builds confidence among employees in your company identity. Alternatively, you can use your intranet to promote healthy habits in the workplace, such as mindfulness and fitness. As an example, you could encourage employees to occasionally tune out and turn off. You can also use your intranet to encourage them to take time off that they need to recharge. This point is important, as nearly half of all employees don’t take needed and deserved vacation time. Stop Conflict Before it Begins witha Culture of “Thank You” Does your organization foster a culture of micro-rewards and gratitude? If you’re not sure or the answer is “no,” your company culture could be contributing to workplace conflict. Building a culture of “thank you” can be difficult (especially with remote teams), but it doesn’t have to be! Learn more in our eBook, "10 Free / Low Cost Employee Recognition Ideas.” Learn how! How Your Intranet Can Help With the right software, you can manage your employee wellness system effectively. It will enable you to promote, monitor, and manage wellness activities. In doing so, you can create a team that thrives by minding to their health and wellness. An effective management platform can help you track important wellness KPIs. It will also help you to access and manage risks as it pertains to employee wellness. Moreover, you can follow these metrics in real-time. Premium software such as LIKE.TG can provide you with a customizable platform that supports your staffs’ wellness journey. With the top HR technology, you can provide a fresh user experience that’s easy to navigate. For example, you could offer free wellness coaching. This kind of service is highly popular among employees with a desire to improve their wellbeing. You can also set up a system to support employees in tracking their fitness activities and measuring the results. You can even motivate employees by offering them rewards for successfully completing wellness milestones. Leveling Up Your Intranet for Employee Wellbeing Employee wellness includes both physical and mental health. Both work-related and non-related factors affect the state of employees’ physical and emotional wellbeing. Promoting employee wellness does more than increase workers’ productivity—it improves every aspect of their lives. With employee wellness, you want to build a happier, healthier workforce. Doing so will positively impact employee performance. Ideally, however, as a human resource professional or company leader, you should primarily have the goal of promoting the health of your peers. Tracking metrics such as those for participation is vital for the success of employee wellness programs. However, it’s also important to consider what benefits are most useful for your staff. Different companies have different needs. For example, you may want to offer healthy meal delivery via your corporate intranet. Alternatively, you may offer mental health counseling. You can even offer gym membership reimbursements as well as bonuses for employees that meet fitness goals. Here, you could tie in bonuses to employee performance in your company’s weight loss program. Alternatively, you might do the same for those who complete a smoking cessation program. Implementing Your Digital Wellness Strategy An effective workplace wellness program can help you improve your team and reduce costs. Today, leading firms use technology to drive wellness program participation and awareness. With the right platform, you can amplify your company’s wellness initiatives. Many employees report conditions such as stress and depression. As a result, it’s becoming increasingly difficult for companies to manage. Resultantly, you must find a way to support your employees if you want to promote productivity. To remedy this issue, you want to enhance your healthcare programs. To this end, it’s helpful to leverage your digital workplace to build a culture of wellness. Everyone engages in wellness in different ways. Also, you’ll want to develop a holistic wellness strategy that encompasses both physical and emotional health. With technology, you can develop a wellness program that’s personalized for each of your team members. Still, you’ll need a way to communicate these ideas with your team members. You’ll also need to communicate your company’s wellness initiatives to management. Forging Ahead With Digital Deployment Here, it’s important that managers know that they must empathize with employees’ health and emotional problems. Managers must show sensitivity in this regard. With this in mind, you can even use your company intranet to track managerial awareness of employees’ health statuses. In the digital age, it’s never been easier to support employee wellbeing. Now, your intranet is a vital tool for creating a company culture of wellness and mindfulness. Poor employee health costs companies billions of dollars every year. With your digital workplace, however, you have an opportunity to help employees improve their wellness. It’s important to understand, however, that your company’s path toward wellness is a journey, not a sprint. With time and effective planning, you can promote a healthy, happy work environment. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Steps for Getting Started The losses due to poor employee health continue to rise. As a result, many companies are working for ways to keep these employee health-related expenses manageable and under control. It’s true that your company’s health and wellness programs can help employees to achieve better health outcomes. Yet, they also help to reduce risk. Healthy employees are less likely to have problems on the job—either emotional or physical. Furthermore, organizations with happy, healthy employees save on long-term health expenses. With this in mind, you’ll want to provide your employees with the means and tools for them to take control of their wellness. A well-executed wellness initiative supported by technology can reduce healthcare costs. It will also enhance productivity and boost employee retention. The process begins with advocating for the establishment of a wellness program—if your company hasn’t started one already. Your program must provide access to various wellness offerings. You’ll also need to design and implement the program. However, it’s important not to try to do it all alone. In other words, you’ll want to incorporate the help of experts where possible or needed. Once you’ve completed these steps, you’ll need to communicate the components of your wellness program with your staff. You’ll also need to deploy mechanisms to increase participation in your company’s wellness program. Manage the Many Moving Parts of Employee Wellness With the Right Technology An effective employee wellness program has many components. In most cases, you must contract with several vendors to create the needed services for your wellness program. These vendors may offer services such as: Disease management Employee assistance programs Ergonomics Screening Vaccinations Wellness consulting Wellness training However, there’s one constant, no matter how many components you add to your wellness program. You’ll need to communicate your program and encourage employee participation if you want to reap the benefits of healthier employees. A Better Way to Manage Your Employee Wellness Program In the past, employers relied on instructor-led, in-person coaching and hard-copy handouts. Today, however, an online solution is a pivotal part of a well-coordinated employee health program. For instance, you can use your company intranet to provide basic nutrition training. Again, you can also use it to support physical activity. You can even use your intranet to create a group where employees can share their wellness journeys. For example, you could set up group chats or forums where workers can share their experiences. Once you’ve established the group, you could further leverage it by inviting non-participating employees to join in. Also, by leveraging technology, your wellness program could grow alongside your company. With the latest technology, you can add as many group members as you need seamlessly. More importantly, technology enables you to customize your communication with your staff. With the right platform, you can make sure that every corporate message promotes your brand identity. Still, how do you know what platform can empower you to deliver the many facets of your employee wellness program effectively? Luckily, we have the perfect solution. Your Intranet Is a Powerful Tool for Promoting Employee Wellness Now you know more about fostering employee wellness using your intranet. What you need now is an award-winning human resources platform. LIKE.TG can help you manage the many moving parts of your employee wellness program. With LIKE.TG, you can make it easy for employees to find the wellness information they need on their own time. With our platform, you can boost employee wellness programs and deliver employee recognition. You can also improve work culture, productivity, and morale. Set your business up for success. Contact LIKE.TG today to request a free demo and learn more about starting the journey toward corporate wellness. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
6 Tools That Will Help to Improve Your Business Productivity
6 Tools That Will Help to Improve Your Business Productivity
Business owners need to properly manage their time — as well as their team members — to ensure they get the most out of every day. In this article, we’re going to outline several different tools that can help you increase your team efficiency and productivity. Let’s take a look! Time tracking software that helps your team stay focused One way to help your team stay focused and work effectively is to use time tracking software. This can help you to identify when your staff tend to get the most distracted, or when they might need more support. It can also help to ensure that everyone concentrates on the task at hand, and can make it much easier for you to price up jobs based on how long they actually take. This is particularly helpful if you run a business that involves charging by the hour. LIKE.TG’s time tracking software can help you with all of this! It’s easy to use, secure, and will help you streamline your processes. Templates that streamline processes and store information Using templates for jobs you have to do over and over again is another great way to make your life easier and improve your business productivity. There are lots of different template types you could use, but let’s take a look at a couple of examples. For instance, if you and your team members are focusing on improving your search engine optimization (as you should), Loganix has some great SEO templates that can help you to get more done and store important information effectively. One great example is the content brief template. This will help you organize all the information any writers and editors need before diving into creating your content. The document outline can keep things simple for your writers and help them get work done quickly, while also eliminating any back-and-forth between parties. LIKE.TG has several helpful onboarding checklist templates, as well. Onboarding can be stressful for employers and employees alike — you don’t want this important process to be rushed or overlooked. To give your new employees the best experience possible, these checklists can help. They give you step-by-step instructions on how to prepare your employees for their new position. Look at what you and your team members do on a regular basis, and consider if there are any templates that will help to streamline your processes and speed certain tasks up. They can make a huge difference. Project or employee management software that keeps you on track As a business owner, it’s a good idea to use a project or employee management program to track different areas and help you stay on top of things. Project management tools can help you set deadlines, make it easier to collaborate with other team members, keep your relevant documents in one place, and help you feel more in control. As a bonus, all of your employees who are using the software will be able to see their daily tasks at a glance. You might also be interested in using a Performance Management System like LIKE.TG’s to frequently assess your staff, identify any areas they need help with, and provide them with feedback. These are all important jobs, but they can be neglected when you’re busy and struggling to stay on top of things. Having a real system in place will help you to stay on track, keep your employees happy, and make it much easier for you to handle HR-related issues. Social media scheduling tools that help you stay ahead Social media marketing is incredibly important for getting the word out about your business. And, bulk scheduling social media posts is often a lot less time-consuming than writing them on a daily basis. To help optimize your social media posts, dig into your analytics and see when your posts tend to get the most engagement, then schedule your activity in advance. Be sure to keep a regular schedule, posting weekly or daily, for instance, in order to get the most out of your content. If you’re looking for a new tool to help you make the most of your social media time, check out SocialPilot’s round-up of the best social media analytics tools. They can help you make a decision based on a particular program’s price, features, and more. Checklists that help you to stay on top of everything Sometimes, it can be hard to stay on top of all of the little jobs you need to do on a regular basis. Creating checklists that you can refer to will help keep you on track and ensure you don’t forget anything. Checklists for daily tasks are certainly important, but it’s also worth creating lists for the things you only do every once in a while, like checking your finances, onboarding employees, preparing for industry events, and even spring cleaning your premises. It’s easy to put certain tasks off when there's nobody holding you to account, but simply having a checklist to follow can make a huge difference. There’s nothing like the satisfaction of working your way through a checklist and having a spruced up office, better organized finances, and happier team members at the end of it. Templates that will speed up your graphic design People love visual content, and everything from your social media updates to your blog posts can involve some graphic design. However, making everything from scratch can be incredibly time-consuming, so it’s worth spending a while creating templates that you can then fall back on to speed things up in the future. You could create templates for infographics, Instagram posts, blog visuals, email newsletters, and the like. Not only will this save you time and energy, but keeping these designs consistent by using templates can also help you build your brand identity and awareness. This will help to ensure your content becomes recognizable and keeps your business at the forefront of your audience’s minds. When creating your templates, be sure to incorporate aspects of your branding, including your chosen colors, fonts, brand voice, and more. This will keep things consistent and allow you to stand out from the rest of the crowd. About Author: Alex Ratynski is the founder of Ratynski Digital, an online marketing consultancy that focuses on helping small and medium-sized businesses achieve their goals. He set up his company after working as a local SEO director for a dental marketing agency, where he helped to turn clients’ ventures into thriving multi-million dollar businesses. He spends most hours strategizing SEO for his clients.
6 Best Job Experts to Follow on Twitter and LinkedIn
6 Best Job Experts to Follow on Twitter and LinkedIn
Whether you’re currently looking for a job or not, some good career advice can always come in handy. Especially if it’s offered by a top career expert with many years of experience and a bunch of loyal followers, some of whom have already put that advice to practice. Some time ago, professional advice was not easy to find, but today, thanks to social media, you needn’t go far. Now, it’s the other way round: there are so many career coaches and job search experts that it’s hard to choose. So, if you’re looking for immediate help with something specific like writing a resume, it’s better to hire a writer on a professional platform – for example, here at https://skillhub.com/blog/upload-resume-linkedin . But when you need inspiration, insights, fresh data on the job market, or first-hand job search tips, social media can be of service. Also, it could be useful for you to research what HR wants to see in candidates and you can do it here https://www.LIKE.TG.com/blog/LIKE.TG-blog-guidelines. It will be the best way to write a perfect resume. But how does one choose from an abundance of social media experts and coaches? Well, we’ve done the job for you. In this article, you’ll find a list of the best job experts on Twitter and LinkedIn that we suggest you follow. Twitter Influencers Twitter is generally regarded as a platform for politicians, celebrities, and their fans. But that’s far from being everything this social network can offer. There are also a lot of experts of all kinds sharing their knowledge and insights – job experts included. So, here are our top-3 Twitter influencers writing career advice. 1. Adam Grant (@AdamMGrant) Adam Grant’s Twitter profile states he’s currently an “organizational psychologist” at Wharton School of the University of Pennsylvania. He’s also known as the New York Times #1 best-selling author due to his book Think Again: The Power of Knowing What You Don’t Know. He also has a podcast of his own on TED Talks called WorkLife. Adam currently has over 400,000 followers, including Hollywood actress, businesswoman, and producer Reese Witherspoon, actor Ashton Kutcher, and other celebrities. The reason for such popularity is probably that Grant manages to maintain the right balance between inspirational tweets, useful research data, and interesting insights. 2. Hannah Morgan (@careersherpa) A New York-based job market expert Hannah Morgan describes herself as a speaker, author, LinkedIn top voice, and an “unapologetic introvert”. Indeed, she’s better known as a LinkedIn influencer – but her Twitter account is also worth following if you need fast and accessible career advice. However, if you’re looking for inspirational fluff or deep insights for (aspiring) higher-level executives, Hannah’s profile is probably not the place to go. Her page is about more down-to-Earth topics like: acing an interview; networking online; job search strategies; resume creation, and the like. Morgan herself states that the account is aimed at job seekers looking for “help and hope for a faster job search”, so this is exactly what you’ll get there. 3. Alison Doyle (@AlisonDoyle) One more seasoned job expert sharing useful advice on Twitter is Alison Doyle. She’s the job search expert for The Balance agency and founder of her own company Career Tool Belt that provides advice and assistance to job seekers. Though she doesn’t have as many followers as “star” influencers, her page offers lots of hands-on tips that anyone still in search of their dream job can make use of instantly. On her account, you can find answers to such questions as what to name as a reason for leaving your previous job, how to choose a resume file name, and more. LinkedIn Influencers LinkedIn is still the ultimate place to go to for anything connected with jobs and career growth. Be it networking, posting an online resume, or looking for advice from top experts – this social network offers endless opportunities. And of course, there are many experts there who are worth following. Here are our top 3. Andrea Koppel Washington-based expert Andrea Coppel is particularly passionate about helping fresh college graduates make their first steps into their future careers. She’s pretty popular, too, with her profile being included in the 2021 Top Job Search Expert to Follow on LinkedIn by Jobscan and a top-100 Apple podcast of her own called Time4Coffee. Andrea is also the founder and CEO of College2Career Academy – a company whose name speaks for itself. Koppel’s target audience includes college juniors and seniors as well as their parents, and she specializes in providing concrete actionable advice. But if you’ve only got a high school diploma yet, you can follow her as well. Rosie McCarthy Badass Careers founder Rosie McCarthy positions herself as a “career fulfillment coach”. As such, she is devoted to helping millennials and Gen Zs create their personal brands and build meaningful careers. Rosie is based in New Zealand but is committed to helping young people worldwide. On her page, you can find advice ranging from how to find a career purpose or learn to love your work to practical tips on resume writing. She also offers free weekly training on her YouTube channel. Lazlo Bock Former Google employee Lazlo Bock is a big LinkedIn influencer with more than a million followers. He’s now CEO and co-founder of software company Humu, and he’s also known as the author of Work Rules! – a book where he shares his insights from work at Google. Lazlo still writes a lot about work at Google in particular, but his articles also cover a wide array of topics from company culture to decision-making to resumes and interviews. Quite a lot to linger on. Final Thoughts Following job experts on Twitter, LinkedIn, or elsewhere can be very useful indeed. It’s a great way to find out job search tips and get inspiration, especially if you hand-pick the accounts to follow. However, don’t let it become just another form of procrastination. Remember that knowing what to do is one thing, and doing it – quite another. So, if you find any piece of advice from the experts useful – don’t hesitate to actually follow it. About Author:This article is written by the Marketing Team of LIKE.TG.LIKE.TG is a leading global provider of Applicant Tracking, Onboarding,Offboarding, Communications, Engagement, Recognition, and Financial Wellness solutions. Its powerful and user-friendly software eliminates manual/paper processes, increases employee productivity and engagement, improves time and cost savings, and reduces regulatory compliance risk
7 Step Recruitment Marketing Action Plan To Hire Candidates
7 Step Recruitment Marketing Action Plan To Hire Candidates
In the hiring market, some challenges can arise at any moment. To overcome this challenge, the recruiter needs to have a recruitment marketing action plan. Great recruiters can hire candidates at the right time. These employees will have an impact on your organization. Hiring great job seekers takes time, and a working recruitment marketing strategy is a must to find the best candidates. The need for a recruitment marketing action plan is necessary because being a recruiter is quite hard to fill the job vacancies in this candidate-driven job market. These days candidates are aware and they control which company to choose and work for. With a lot of companies looking out for the same candidates, one needs to have the right recruitment plan in place. Building a rounded strategy is what every recruiter is looking for. This blog post will focus on how to build an effective recruitment marketing action plan. You will be able to use it in action immediately and begin attracting great candidates. #1. First, Define Your Goals The primary goal of any company is to build a team that is efficient and works toward the company culture. The overall goal of your recruitment marketing action plan is to hire the candidates, and for that, you need to follow the SMART approach. It goes like this: S: Specific M: Measurable A: Achievable R: Realistic T: Timely You need to define specific goals that are measured. Here are common recruitment marketing goals that include: Improve candidate engagement Improve employer brand awareness Get more candidates Get more career site visitors Increase in the referral rate And more. #2. Recognize The Candidate Persona A recruitment plan without knowing your ideal candidate audience is a sure shot recipe for disaster. One needs to understand the importance of the candidate persona. The candidate persona includes everything you are looking for in the candidates. Every company can have different requirements for specific candidates. As a recruiter, you need to stay in touch with all the necessary departments in your organization. You need to keep every team in the loop and ask them about the metrics they need in a candidate. It will keep you updated on the customer portrait and get some tips about it. Keep in mind what your team lacks and write down the insights. Does your team require a single player or a team player? Like you can narrow down your search and when you understand what you need. It would be easier to get rid of CVs that don't suit the company culture and the expectation of the job profile. To learn more about recruitment methods, download our ebook now. Download now #3. Have An Employer Brand A recruiter knows that they are in the market, and not only the company chooses the candidates, the candidates also select the right company. You should know why you are the best choice and what extra you can offer to the candidates. Here are some ways you can improve the employer brand: Nurture your culture: Sharing your company’s work culture with candidates is a sure-shot way to improve the employer brand. Embrace technology: The use of tools present at your career site is beneficial for candidates, it increases the speed of the hiring process. Take help of chatbots, CRMs, and HRMs. Treat candidates like your customers: Candidate experience is a vital factor during the recruitment process. Every candidate likes a seamless recruitment experience. The company needs to ensure every candidate gets a feedback email after the interview. #4. Use Tools To Cultivate The Talent Supply Candidates find job offers in both traditional and modern ways, the latter gets used more. The candidates with the desired skills are selective about which opportunities they are looking to pursue. Therefore, making it easier for the candidates is the right strategy to follow, do it on your social media channels and in which candidates can apply easily. Use shorter applications that are prefield and use text messaging to recruit. You can rely on AI-enhanced recruitment trends to make it faster and easier for the candidates to apply to your company and move ahead with the process. AI technologies help to automate manual and administrative tasks in the process enabling the recruiters to build the relationship and have a positive candidate experience. #5. Consider The Role Of Social Media Modern social media platforms play a vital role to communicate with audiences. Almost everyone uses the internet to stay connected with people. One should build the strategy around it. The next step is to choose the right platform for your social media recruitment strategy. It will help you to target potential candidates. Some of them are ideal, for example, if you need a developer, you can leverage Linkedin for this task. Linkedin will serve a better purpose to source out the passive candidate. There are plenty of job boards present that you can utilize for hiring candidates. You can use Facebook and Instagram to increase the brand awareness of your company. These two platforms are ideal for building your community by sharing content that is useful to the candidates. Another thing you can focus on is building a social media career page, this way you will ensure that the candidates stay up to date with the job posting in your company and they can apply directly from your company’s social media account. #6. Focus On Building The Internal Talent Pool Promoting employees internally helps the company to solve the conundrum to hire candidates at a rapid pace and fill the open positions. It’s the ideal way to meet the hiring demands while maintaining quality. Many recruiters believe that they need to hire people from different companies to improve the diversity and strengthen the company. Focus on your internal employees. The benefit is that you work with them every day, knowing them better. It’s a necessary point that one should include in their recruitment marketing action plan. Think of how you can improve the top talent pool. Here are some ways: Know employee goals early: After the candidate’s onboarding is completed, the manager needs to sit down with them and ask them about their future goals and career. Reward employees: It is ideal to ensure that you are offering opportunities to the employees that are tailored to their goals. Go with individual development programs for employees. Understand what your employee needs: Employees love to be asked what they need to improve their overall experience in the workplace. It is vital while building an internal talent pipeline. A recruiter can take the help of properly designed employee referral programs to maximize the internal talent pool. To learn more about recruitment methods, download our ebook now. Download now #7. Evaluate Recruitment Marketing Results The goals should be measurable in your recruitment marketing action plan. You need to implement your goals and see the results they are providing. Gather metrics that work for you and what does not work can improve your recruitment marketing plan. To have better results, you need to experiment. You shouldn’t proceed with the results. Therefore, HR teams must ensure they store and evaluate data and also track the recruitment marketing metrics. Otherwise, you will find yourself with wasted time and effort. Wrapping up Hiring is challenging, but a recruiter has to make a plan accordingly. There must be one plan that one should develop constantly. The best companies take leverage of the recruitment marketing action plan and work. They make changes where it’s necessary, and they know their target audience. 7. Ensure that employees enjoy working Successful students spend a huge portion of their day reading and learning from the best. Employees also spend countless hours in the workplace. Therefore, you need to ensure that the workplace is a fun and enjoyable place to be for everyone. When you create an environment where employees feel comfortable working, they will be motivated to do their best. This doesn’t mean that you have to spend thousands of dollars on installing luxurious items in the workplace. You can create a conducive environment in the workplace by allowing birthday celebrations, coffee breaks and encouraging your employees to have casual and friendly conversations instead of talking about work projects all the time. About Author: Ginni Agarwal is a Talent Acquisition Expert at Upright Human Capital with extensive experience in Tech and Non-tech hiring. She loves blogging, writing articles about Talent Acquisition, and Human resources. She has been associated with the Talent Industry for a while. She enjoys sharing her experience with others.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
100亿!申通获浦发银行融资支持;全国“最缺工”职业快递员排进前五;马士基下调全球集装箱需求增长预期
100亿!申通获浦发银行融资支持;全国“最缺工”职业快递员排进前五;马士基下调全球集装箱需求增长预期
发改委:三方面着力提升区域供应链韧性 11月2日消息,国家发改委副主任林念修在APEC加强供应链韧性促进经济复苏论坛上表示,当前新冠肺炎疫情和乌克兰危机影响相互交织,全球化进程遭遇逆流,供应链体系紊乱加剧。为进一步提升区域供应链韧性,林念修提出三点倡议:一是走开放创新之路,推进区域贸易自由化便利化;二是走合作发展之路,促进产业链供应链互联互通;三是走低碳转型之路,构建绿色可持续供应链体系。 申通获浦发银行100亿融资支持 11月1日,申通快递与上海浦东发展银行股份有限公司(简称“浦发银行”)在上海正式签订战略合作,协同推进“打造中国质效领先的经济型快递”目标加快实现和申通网络生态圈健康发展。 根据协议,双方将在企业融资、供应链金融、资产证券化、跨境贸易、绿色金融等领域展开长期合作。其中,企业融资方面,浦发银行为申通快递提供100亿元融资支持,助力申通全网在扩能、提质、增效等全方位持续进步。 “最缺工”100个职业快递员进入前五 11月2日,人力资源和社会保障部日前发布2022年三季度全国“最缺工”的100个职业排行。其中,营销员、车工、餐厅服务员、快递员、保洁员、保安员、商品营业员、家政服务员、客户服务管理员、焊工等职业位列前十。 据介绍,与2022年二季度相比,制造业缺工状况持续,技术工种岗位缺工较为突出。物流及运输行业缺工程度有所增加,邮政营业员、道路客运服务员新进排行,快件处理员、道路货运汽车驾驶员、装卸搬运工等职业缺工程度加大。 该排行是由中国就业培训技术指导中心组织102个定点监测城市公共就业服务机构,采集人力资源市场“招聘需求人数”和“求职人数”缺口排名前20的职业岗位信息,综合考量岗位缺口数量、填报城市数量等因素加工汇总整理形成。 海晨股份:新能源汽车是公司寻求业务增量的主要方向之一 11月2日消息,海晨股份发布投资者关系活动记录表,公司近日接受54家机构单位调研。海晨股份称,为应对消费电子出货量下滑,在收入端,公司积极拓展新能源汽车市场,提升市占率;同时也会凭借当年的竞争优势,不断开拓消费电子及其它行业,提升行业内的市场份额,对冲出货量下滑的影响。 新能源汽车业务方面,公司主要为整车生产企业提供从入厂物流、整车仓库到备品备件的管理。前三季度保持了很好的增速,该项业务收入占比不断提升。 海晨股份称,新能源汽车市场处于高速增长中,是公司未来寻求业务增量的一个主要方向。目前除了持续做好已有整车生产企业的服务外,也正努力为部分汽车零配件生产厂商提供服务。同时,公司已积极与多家目标整车生产企业进行商务沟通,寻求业务合作机会。 细分市场内部无创新 一般而言,创新是指在持续的量变中,改变行业的发展路径或者方式。前些年,加盟模式、整合平台等在持续的优化过程不断加速了零担行业的变革。如今,零担行业已经进入了创新模式下的平稳优化阶段,各个企业都在等待规模效益临界点的到来,然后进入下一次的大变革。 实际上,目前的零担行业是仍急速变化的。起码,上游的商流在快速变化,只不过物流提供的产品是相对简单的,只能在模式、运营管理方法、运作设备等方面进行创新。因此创新具有一定的延后性。 零担企业的产品服务基本能够满足客户的需求,这也导致了当下的创新是相当缓慢。快运虽然是发展最快的细分行业,头部高速发展,市场集中度快速提升,但在大创新方面却基本没有成绩。 目前,各个企业的经营模式、运营体系基本已经成熟,都追求的是货量的增长。下一波货量规模临界点到来之前,怕很难有组织、资源或者颠覆现有模式的创新。 快运基本无大创新是因为,其当下的体系能够满足现阶段商流的需求,并且生存条件并不差。而区域零担和专线则不同,全国区域零担企业数百家,专线企业10万家,市场竞争远比快运市场要更激烈。 所以,区域零担和专线的更有打破现状的创新需求,而实际上,区域零担和专线企业都经历了多种创新尝试。 京东发布双11战报:截至11月1日24时累计售出商品超5.5亿件 11月2日,京东发布双11战报,从10月31日晚8点至11月1日24时,京东累计售出商品超5.5亿件,成交额前20的品牌中,中国品牌占比达80%;中小企业和商家在京东11.11赢得增长契机,近5万中小品牌成交额同比增长超100%,近7万中小商家成交额同比增长超100%。高质量农产品-消费升级-农民增收的正循环加速运转,四到六线市场消费增速领先全国。 截至11月1日晚8点,全国超千万家庭已经收到京东11.11开门红第一单。通过智能物流基础设施的应用与升级,全国京东物流亚洲一号智能产业园大规模处理量较去年同期提升超过40%。 满帮大数据:双11预售阶段快递快运类订单环比增长13.7% 满帮大数据显示,2022年10月20日至10月31日,快递快运类订单环比增长13.7%,平均运距为930.87公里。仅预售阶段,货运量就呈现出了较高的涨幅。 预售期,快递类订单收货量最多的省份分别为广东、江苏、浙江、山东、四川。细观城市数据,成都是快递类收货量最多的城市,超越上海,成为购买力最强的新一线城市。增速方面,海南、云南、黑龙江、广东、福建成为快递类收货量增速最快的五个省份。 发货量方面,浙江、江苏、广州、山东、河南是预售阶段全国快递类发货量排名前五的省份,上海则超越苏州,稳坐发货城市头把交椅。 纵观整个预售阶段,快递类货物的热门运输线路也悄悄发生着变化。满帮大数据显示,2022年10月20日-10月31日,快递类订单量最大的线路除了上海、苏州、杭州以外,广州-南宁、杭州-沈阳和昆明-西双版纳也成功跻身前十名。华南、东北部地区的经济联动逐步加深,国内经济内循环也在持续渗透。 马士基下调2022年全球集装箱需求增长预期 11月2日,马士基官微消息,A.P.穆勒-马士基发布2022年第三季度财报。数据显示,第三季度营收增至228亿美元,息税折旧及摊销前利润(EBITDA)增至109亿美元,息税前利润(EBIT)增至95亿美元。第三季度利润为89亿美元,前九个月利润共计242亿美元。过去12个月投资资本回报率(ROIC)为66.6%。 马士基预计,2022年全年实际息税折旧及摊销前利润(EBITDA)为370亿美元,实际息税前利润(underlying EBIT)为310亿美元,自由现金流将超过240亿美元。 鉴于经济放缓的趋势预计会持续至2023年,马士基已将2022年全球集装箱需求增长的预期下调至-2/-4%,而此前预期为+1/-1%。2022-2023年资本支出预期保持不变,为90亿至100亿美元。 鄂州花湖机场正式开启客机腹舱带货功能 11月1日上午11:10时,飞往北京的南航CZ8908航班从花湖机场准时起飞。与以往不同,本次航班上除了前往北京的90名旅客外,还有装载在飞机腹舱的来自顺丰一批222公斤快件货物。这也标志着鄂州花湖机场正式开通腹舱货运业务,朝着建设国际一流航空货运枢纽目标又迈出关键一步。据介绍,鄂州花湖机场后续还将和东航、厦航等航空公司一起开展腹舱带货业务。 圆通国际正式更名为“圆通国际快递供应链科技” 11月1日,圆通速递国际发布公告称,“圆通速递(国际)控股有限公司”改为“圆通国际快递供应链科技有限公司”。 此前9月29日,圆通速递国际公布,董事会建议将公司英文名称由“YTO Express (International) Holdings Limited”更改为“YTO International Express and Supply Chain Technology Limited”及采纳公司中文双重外国名称,由现有的双重外国名称“圆通速递(国际)控股有限公司”改为“圆通国际快递供应链科技有限公司”。 董事会认为,建议更改公司名称符合本集团对未来发展及重塑品牌的战略业务计划,并相信,建议更改公司名称将为本集团提供全新的企业形象,有利于本集团之未来业务发展。 怡亚通:拟10.6亿元投建“怡亚通新经济供应链创新中心” 11月2日,怡亚通公告,全资子公司深圳怡亚通产城创新发展有限公司,与佛山市崇茂企业管理有限公司共同以现金出资方式,出资设立“佛山怡亚通产业创新有限公司”,注册资本为1.5亿元。公司设立上述项目公司用于在佛山地区投资建设“怡亚通新经济供应链创新中心”项目,从事地块建设开发,引领佛山地区产业转型升级。该项目规划总建筑面积约为10万平方米,投资总额不超过10.6亿元。
12大全球供应链新趋势!
12大全球供应链新趋势!
供应链是当今大多数制造业和商业企业的命脉,尤其在全球政治不稳定,劳动力短缺,全球化趋势变化,或者大型流行病期间,以下和大家分享一些最新全球供应链技术和管理趋势。 一、循环供应链 线性供应链很快将被循环供应链所取代,在循环供应链中,制造商翻新废弃产品进行转售。为了应对原材料成本的上涨及其波动性,许多公司选择将其产品分解,重新修复,取舍材料,处理和包装,然后上市销售。 供应链循环可以帮助降低成本,有了循环供应链,公司可以减少在原材料上的消耗,可以降低价格波动的风险。此外,循环供应链可以减少浪费,帮助企业减少对环境的总体影响。政府对回收和废物处理的严格规定也促使企业考虑采用循环供应链。具有可持续做法的企业也可能获得激励,不仅来自政府,也来自消费者,年轻一代更喜欢环保产品。 ALSCO 苏州提供的可循环包装解决方案,将包装材料循环应用,是循环供应链典型案例。 二、绿色供应链 世界各类环保组织和消费者一直在努力为环境负责,推动供应链对环境的危害减小。电力和运输对全球的温室气体排放有着巨大的贡献,因此绿色物流在当今许多公司中迅速受到青睐。例如,环保型仓库具有先进的能源管理系统,该系统使用计时器和仪表来监控所有设施的电力、热量、水和天然气的使用情况。这些系统有助于防止过度浪费资源。电动和太阳能汽车在供应链中的应用也越来越多;这些车辆有助于减少供应链的整体碳足迹。 同样,气候变化带来的环境变化影响了材料和资源的可用性,对供应链造成了潜在的破坏。公司将不得不考虑这些因素,并在必要时寻找其他资源。 采取可持续供应链的企业也将在利润和客户忠诚度方面获得更多收益(尼尔森,2018)。调查显示,超过60%的客户不介意为可持续产品支付溢价。随着绿色消费的兴起,预计未来几年会有更多的公司实施环保供应链流程。 三、整合供应链 未来几年,随着公司寻求与第三方建立合作伙伴关系,供应链将出现更多整合。与第三方服务合作可以帮助公司在提高客户服务质量并降低成本。 例如,更多的企业将整合并开始提供内陆服务,降低整体货运成本,简化供应链。对于经常使用海陆运输相结合的产品的托运人来说,集成尤其有用。通过集成服务,交付时间更短,客户服务也得到改善。亚马逊效应也促使企业尽可能优化其供应链。因此,更多的供应链管理者将与第三方物流供应商(3PL)和科技公司合作。第三方物流供应商提供进出境货运管理,并且拥有更多供应链资源。同样,基于第三方物流的技术允许供应链管理者通过API集成多个管理系统,并将其连接到云。这些集成将使供应链管理者能够克服内部技术解决方案的局限性。Deep Insights洞隐科技整合云计算,AI,IOT等自动化技术,以及云端TMS和WMS等,提供云服务的端到端可视化解决方案,是供应链整合解决方案的优秀应用。 四、劳动力全球化与挑战 一项研究最初预测,到2020年,80%的制造商将在多国开展业务,尽管,随着疫情的爆发,这一增长可能受到了影响,可能推迟了几年。 对更多知识工人的需求等因素影响了劳动力全球化的需求。知识工人——那些能够处理分析、数据,自动化和人工智能等复杂流程的人——将是供应链的劳动力组成部分。 越来越多的公司试图通过将这些工作外包并将业务扩展到美国以外的国家来填补这一缺口。先进的IT系统、协作软件使公司更容易实现全球化。 五、SCaaS 现在还有许多公司都在内部处理其供应链活动。尽管如此,未来我们可能会看到更多的企业采用“供应链即服务”或SCaaS商业模式,并外包制造、物流和库存管理等活动。公司的供应链管理团队将很快发展成为一小群专注于做出战略决策的高端人士。 随着内部供应链团队的规模越来越小,控制塔将变得越来越普遍。这些先进的数字控制塔为供应链管理者提供了供应链的端到端视图。云技术允许供应链管理人员随时随地访问所需的数据。同样,技术创新一日千里,供应链技术将很快“随时可用”。这种方法最初出现在SaaS软件中,它允许公司通过避免基础设施、升级和维护方面的固定成本来减少管理费用。 六、短生命周期产品供应链 随着产品生命周期的缩短,供应链必须发展得更快、更高效。如今,许多公司对所有产品使用单一的供应链,尽管这些产品的生命周期存在差异。未来,公司将不得不开发不同的供应链,以适应这些不同的生命周期并保持盈利。更短的产品生命周期要求公司重新思考其供应链并简化流程,以确保能够跟上对新产品的常规需求。令人担忧的是,截至2017年,43%的小企业仍在进行手动库存跟踪。 七、弹性供应链 供应链仅仅拥有精益流程是不够的;供应链也需要灵活应对市场波动。因此,越来越多的企业正在采用灵活的物流方式。弹性物流使供应链能够根据当前市场需求轻松扩张或收缩。人工智能等技术允许供应链在最小干扰的情况下根据需要进行调整。 弹性物流为供应链中的变量提供了灵活性,包括航行时间表、承运空间、集装箱使用和路线优化。这种可调整性有助于公司更好地处理潜在的问题,如货物积压和空间浪费。因此,企业可以享有更大的稳定性,并在市场波动的情况下保持竞争力。 以下分享几款最受欢迎的供应链管理软件: Brightpearl:一种创新的全渠道管理工具,适用于电子商务企业和零售商,旨在管理订单、库存和客户数据。 Hippo CMMS:一个用户友好的维护管理解决方案,旨在帮助企业管理、组织和跟踪维护操作。 Easyship:一个基于云的运输软件,旨在帮助电子商务企业简化本地和国际运输。 Deep Insights:洞隐科技整合科箭的一体化供应链执行云平台与吉联的航运代理行业解决方案,打通全程供应链,洞察供应链数据新价值,并运用AI技术,实现效率和成本优化。 八、透明供应链和可见性供应链 消费者越来越担心现代商业对环境的影响,同时为了应对各种复杂环境对供应链的影响,公司将需要供应链更加透明。公司已经开始在供应链的可持续性和减少碳足迹的努力方面提供一些透明度。尽管如此,还需要更多地了解供应链对社会其他方面的影响。全球贸易性质的变化也可能导致供应链实践的强制性披露。例如,公司很快将不得不考虑提供报告,说明其供应链对创造的就业机会、采购实践以及劳动力类型和使用的运输方式的影响。披露有关供应链这些方面的信息可以帮助公司提高消费者的品牌形象,并在必要时为遵守监管要求做好准备。 九、区块链供应链 供应链可见性仍然是当今大多数公司最关心的问题,因此越来越多的企业将寻求将区块链技术集成到其供应链中。区块链技术可以帮助使整个供应链更加透明,以最大限度地减少中断并改善客户服务。通过区块链,供应链的所有组成部分都可以集成到一个单一的平台中。承运人、航运公司、货代和物流供应商可以使用同一平台向公司和客户更新产品行程。发票和付款也可以在同一个系统中进行。这种集成简化了整个供应链,并帮助供应链管理者在问题发生之前发现问题。 区块链还为信息提供了无与伦比的保护,因为该技术的去中心化方法可以保护数据不被篡改。所有用户必须同意对数据进行更新或编辑,然后才能实施这些更新或编辑。 十、物联网供应链 除了区块链,越来越多的公司正在实施物联网设备,以提高其供应链的可见性。例如,飞机、卡车和其他运输方式都可以安装传感器,提供运输和交付的实时跟踪更新。仓库和零售店的物联网技术还可以提高生产、库存管理和预测性维护的可见性。公司可以使用所有这些实时信息来主动满足客户需求,最大限度地减少停机时间,并提高供应链的整体效率。 十一、机器人和自动化供应链 机器人技术在改变供应链方面发挥着巨大作用。仅在2019年上半年,北美公司就在16400多台机器人上花费了8.69亿美元。如今,越来越多的公司正在使用无人机和无人驾驶汽车来简化物流运营。公司和消费者可希望无人机有能力运送小商品。自动驾驶汽车也可能更加先进,能够做出自动交通决策。 在仓库中,自主移动机器人将更多地用于加速琐碎的劳动密集型任务。与高效的仓库管理软件相结合,机器人可以大幅提高供应链的生产力。 十二、AI、AR和VR供应链 人工智能(AI)也将在提高供应链效率方面发挥重要作用。该技术用于使用基于先前过程的数据的算法来自动化过程。自动化通过消除人为错误提高了供应链的效率。人工智能还可以识别供应链中的模式,公司可以利用这项技术来预测采购需求和管理库存。这消除了规划和采购中的猜测,消除了规划者反复进行相同计算的必要性,DocuAI智能解决方案就能识别供应链中的各种文件,譬如提单,箱单,发票,托书等,自动提取录入数据,或者自动执行单单相符比对,可以大大减轻人类员工工作量,提高效率。 增强现实(AR)和虚拟现实(VR)也为提高供应链的效率带来了各种可能性。例如,AR设备可以让工作人员更有效地进行多任务处理。公司还可以使用这些设备,通过在现实环境中预测潜在的产品用途,来加强产品开发工作。 作者介绍:曾志宏Lucas,北科大毕业,新加坡国立大学MBA,上海趋研信息联合创始人,曾服务于GE,Rolls-Royce,JCI,Whirlpool供应链部门,致力于货代行业和国际供应链领域流程自动化,智能化和可视化,AI+软件机器人RPA,以及数字供应链,智慧物流等的推广和传播 (微信: 1638881963)。 文章来源:物流沙龙
2023年12大全球供应链新趋势!
2023年12大全球供应链新趋势!
作者 |曾志宏 来源 |物流沙龙 供应链是当今大多数制造业和商业企业的命脉,尤其在全球政治不稳定,劳动力短缺,全球化趋势变化,或者大型流行病期间,以下和大家分享一些最新全球供应链技术和管理趋势。 一、循环供应链 线性供应链很快将被循环供应链所取代,在循环供应链中,制造商翻新废弃产品进行转售。为了应对原材料成本的上涨及其波动性,许多公司选择将其产品分解,重新修复,取舍材料,处理和包装,然后上市销售。 供应链循环可以帮助降低成本,有了循环供应链,公司可以减少在原材料上的消耗,可以降低价格波动的风险。此外,循环供应链可以减少浪费,帮助企业减少对环境的总体影响。政府对回收和废物处理的严格规定也促使企业考虑采用循环供应链。具有可持续做法的企业也可能获得激励,不仅来自政府,也来自消费者,年轻一代更喜欢环保产品。 ALSCO 苏州提供的可循环包装解决方案,将包装材料循环应用,是循环供应链典型案例。 二、绿色供应链 世界各类环保组织和消费者一直在努力为环境负责,推动供应链对环境的危害减小。电力和运输对全球的温室气体排放有着巨大的贡献,因此绿色物流在当今许多公司中迅速受到青睐。例如,环保型仓库具有先进的能源管理系统,该系统使用计时器和仪表来监控所有设施的电力、热量、水和天然气的使用情况。这些系统有助于防止过度浪费资源。电动和太阳能汽车在供应链中的应用也越来越多;这些车辆有助于减少供应链的整体碳足迹。 同样,气候变化带来的环境变化影响了材料和资源的可用性,对供应链造成了潜在的破坏。公司将不得不考虑这些因素,并在必要时寻找其他资源。 采取可持续供应链的企业也将在利润和客户忠诚度方面获得更多收益(尼尔森,2018)。调查显示,超过60%的客户不介意为可持续产品支付溢价。随着绿色消费的兴起,预计未来几年会有更多的公司实施环保供应链流程。 三、整合供应链 未来几年,随着公司寻求与第三方建立合作伙伴关系,供应链将出现更多整合。与第三方服务合作可以帮助公司在提高客户服务质量并降低成本。 例如,更多的企业将整合并开始提供内陆服务,降低整体货运成本,简化供应链。对于经常使用海陆运输相结合的产品的托运人来说,集成尤其有用。通过集成服务,交付时间更短,客户服务也得到改善。亚马逊效应也促使企业尽可能优化其供应链。因此,更多的供应链管理者将与第三方物流供应商(3PL)和科技公司合作。第三方物流供应商提供进出境货运管理,并且拥有更多供应链资源。同样,基于第三方物流的技术允许供应链管理者通过API集成多个管理系统,并将其连接到云。这些集成将使供应链管理者能够克服内部技术解决方案的局限性。Deep Insights洞隐科技整合云计算,AI,IOT等自动化技术,以及云端TMS和WMS等,提供云服务的端到端可视化解决方案,是供应链整合解决方案的优秀应用。 四、劳动力全球化与挑战 一项研究最初预测,到2020年,80%的制造商将在多国开展业务,尽管,随着疫情的爆发,这一增长可能受到了影响,可能推迟了几年。 对更多知识工人的需求等因素影响了劳动力全球化的需求。知识工人——那些能够处理分析、数据,自动化和人工智能等复杂流程的人——将是供应链的劳动力组成部分。 越来越多的公司试图通过将这些工作外包并将业务扩展到美国以外的国家来填补这一缺口。先进的IT系统、协作软件使公司更容易实现全球化。 五、SCaaS 现在还有许多公司都在内部处理其供应链活动。尽管如此,未来我们可能会看到更多的企业采用“供应链即服务”或SCaaS商业模式,并外包制造、物流和库存管理等活动。公司的供应链管理团队将很快发展成为一小群专注于做出战略决策的高端人士。 随着内部供应链团队的规模越来越小,控制塔将变得越来越普遍。这些先进的数字控制塔为供应链管理者提供了供应链的端到端视图。云技术允许供应链管理人员随时随地访问所需的数据。同样,技术创新一日千里,供应链技术将很快“随时可用”。这种方法最初出现在SaaS软件中,它允许公司通过避免基础设施、升级和维护方面的固定成本来减少管理费用。 六、短生命周期产品供应链 随着产品生命周期的缩短,供应链必须发展得更快、更高效。如今,许多公司对所有产品使用单一的供应链,尽管这些产品的生命周期存在差异。未来,公司将不得不开发不同的供应链,以适应这些不同的生命周期并保持盈利。更短的产品生命周期要求公司重新思考其供应链并简化流程,以确保能够跟上对新产品的常规需求。令人担忧的是,截至2017年,43%的小企业仍在进行手动库存跟踪。 七、弹性供应链 供应链仅仅拥有精益流程是不够的;供应链也需要灵活应对市场波动。因此,越来越多的企业正在采用灵活的物流方式。弹性物流使供应链能够根据当前市场需求轻松扩张或收缩。人工智能等技术允许供应链在最小干扰的情况下根据需要进行调整。 弹性物流为供应链中的变量提供了灵活性,包括航行时间表、承运空间、集装箱使用和路线优化。这种可调整性有助于公司更好地处理潜在的问题,如货物积压和空间浪费。因此,企业可以享有更大的稳定性,并在市场波动的情况下保持竞争力。 以下分享几款最受欢迎的供应链管理软件: Brightpearl:一种创新的全渠道管理工具,适用于电子商务企业和零售商,旨在管理订单、库存和客户数据。 Hippo CMMS:一个用户友好的维护管理解决方案,旨在帮助企业管理、组织和跟踪维护操作。 Easyship:一个基于云的运输软件,旨在帮助电子商务企业简化本地和国际运输。 Deep Insights:洞隐科技整合科箭的一体化供应链执行云平台与吉联的航运代理行业解决方案,打通全程供应链,洞察供应链数据新价值,并运用AI技术,实现效率和成本优化。 八、透明供应链和可见性供应链 消费者越来越担心现代商业对环境的影响,同时为了应对各种复杂环境对供应链的影响,公司将需要供应链更加透明。公司已经开始在供应链的可持续性和减少碳足迹的努力方面提供一些透明度。尽管如此,还需要更多地了解供应链对社会其他方面的影响。全球贸易性质的变化也可能导致供应链实践的强制性披露。例如,公司很快将不得不考虑提供报告,说明其供应链对创造的就业机会、采购实践以及劳动力类型和使用的运输方式的影响。披露有关供应链这些方面的信息可以帮助公司提高消费者的品牌形象,并在必要时为遵守监管要求做好准备。 九、区块链供应链 供应链可见性仍然是当今大多数公司最关心的问题,因此越来越多的企业将寻求将区块链技术集成到其供应链中。区块链技术可以帮助使整个供应链更加透明,以最大限度地减少中断并改善客户服务。通过区块链,供应链的所有组成部分都可以集成到一个单一的平台中。承运人、航运公司、货代和物流供应商可以使用同一平台向公司和客户更新产品行程。发票和付款也可以在同一个系统中进行。这种集成简化了整个供应链,并帮助供应链管理者在问题发生之前发现问题。 区块链还为信息提供了无与伦比的保护,因为该技术的去中心化方法可以保护数据不被篡改。所有用户必须同意对数据进行更新或编辑,然后才能实施这些更新或编辑。 十、物联网供应链 除了区块链,越来越多的公司正在实施物联网设备,以提高其供应链的可见性。例如,飞机、卡车和其他运输方式都可以安装传感器,提供运输和交付的实时跟踪更新。仓库和零售店的物联网技术还可以提高生产、库存管理和预测性维护的可见性。公司可以使用所有这些实时信息来主动满足客户需求,最大限度地减少停机时间,并提高供应链的整体效率。 十一、机器人和自动化供应链 机器人技术在改变供应链方面发挥着巨大作用。仅在2019年上半年,北美公司就在16400多台机器人上花费了8.69亿美元。如今,越来越多的公司正在使用无人机和无人驾驶汽车来简化物流运营。公司和消费者可希望无人机有能力运送小商品。自动驾驶汽车也可能更加先进,能够做出自动交通决策。 在仓库中,自主移动机器人将更多地用于加速琐碎的劳动密集型任务。与高效的仓库管理软件相结合,机器人可以大幅提高供应链的生产力。 十二、AI、AR和VR供应链 人工智能(AI)也将在提高供应链效率方面发挥重要作用。该技术用于使用基于先前过程的数据的算法来自动化过程。自动化通过消除人为错误提高了供应链的效率。人工智能还可以识别供应链中的模式,公司可以利用这项技术来预测采购需求和管理库存。这消除了规划和采购中的猜测,消除了规划者反复进行相同计算的必要性,DocuAI智能解决方案就能识别供应链中的各种文件,譬如提单,箱单,发票,托书等,自动提取录入数据,或者自动执行单单相符比对,可以大大减轻人类员工工作量,提高效率。 增强现实(AR)和虚拟现实(VR)也为提高供应链的效率带来了各种可能性。例如,AR设备可以让工作人员更有效地进行多任务处理。公司还可以使用这些设备,通过在现实环境中预测潜在的产品用途,来加强产品开发工作。 作者介绍:曾志宏Lucas,北科大毕业,新加坡国立大学MBA,上海趋研信息联合创始人,曾服务于GE,Rolls-Royce,JCI,Whirlpool供应链部门,致力于货代行业和国际供应链领域流程自动化,智能化和可视化,AI+软件机器人RPA,以及数字供应链,智慧物流等的推广和传播
海外工具
10 个最佳 TikTok 标签生成工具
10 个最佳 TikTok 标签生成工具
TikTok标签,是提升视频曝光度的重要手段。贴上话题标签后,系统将内容推送给目标人群的精准度越大。对该话题感兴趣的用户也可以通过标签看到我们的视频,大大增加了内容的曝光度。 那么,今天就给大家推荐几个强大的标签生成工具,帮助大家在短时间内获得大量用户。 一、标签的作用 1、得到精准的推荐 添加标签的主要原因是迎合TikTok算法机制,让视频得到更多的曝光。TikTok是交互式算法,用户有地域、性别、喜好等标签,账号也有类目、地域、音乐、内容标签,当账号使用的标签越垂直,推荐的用户越精准。 所以我们要对视频打标签,这样算法可以把视频推荐给目标群体,同时由于内容符合目标群体喜好,所以获得更多观看、转化。 2、挖掘潜在粉丝人群 用户如果对某个主题或话题感兴趣,她会搜索该标签,如果你的视频刚好使用了该标签,你的视频就很可能被她看到。 比如:你的视频添加了【#eyeliner tutorial】的标签,这个视频将会归入到eyeliner tutorial主题标签下。 如果你使用了热度很高的趋势标签,你的短视频还可能会再爆。 3、创建自己的流量池 除了使用TikTok上已有的标签外,我们还可以自建标签,从此以后,如果有短视频添加了这个标签,视频就归类在同一个流量池里面了。 比如国货品牌花西子出海,他们就在平台上自创了品牌标签#florasis,从此以后视频中含有#florasis的都会进入到这个池子里面,如果有用户搜索了#florasis,就会被里面的视频无限种草。 二、10个标签生成工具 1 . Rapidtages Rapidtags 是 Tik Tok的主题标签生成器,创作者可以用此软件快速给视频生成适当的主题标签。 Rapidtags的界面使用起来很方便,根据视频主题生成最流行、最热门的主题标签。 不仅如此,还有标签分析器、标签排名和 YouTube 关键字工具这些功能。 2. Megaphone Megaphone 是为用户查找流行 Tik Tok主题标签的工具,它包括主题标签分析、热门主题标签的实时信息、制作独特主题标签的自定义选项等功能。 它还提供了各种用于内容开发和推广的附加社交媒体工具。 3. Ecommanalyze Ecommanalyze 是一个生成器,可让用户根据目标人群、地理位置和产品类别找到 TikTok 上的热门主题标签。 Ecommanalyze上有标签统计、标签竞争分析、基于热门主题的标签建议等功能。 还可以为企业提供各种电子商务解决方案,例如产品研究、竞争分析和受众分析。 4. Rite tag Rite tag为内容生成高质量的主题标签,并提供有关内容文本和图像的完整 TikTok 统计数据。 最好的部分是它可以与你的个人资料集成,为 TikTok 帖子建议最佳标签。 Rite tag可以让你知道哪些标签在 TikTok 上未得到充分利用或被禁止。但Ritetag要付费(49美元/月)。 5. tiktokhashtags 这可能是最好的 TikTok 主题标签生成器之一,它提供了一个简单的工具来查找与你的帖子相关的最佳主题标签。 只需在搜索栏中输入关键字,该工具就会为你的帖子获取最热门和特定领域的主题标签。复制这组主题标签并将其直接使用到你的 TikTok 帖子中,体验令人很好。 无需注册即可开始使用,因为该工具可以免费使用,可以立即开始搜索并获取 TikTok 的最佳主题标签。 6. allhashtag allhashtag拥有出色的功能,可以为你的个人资料创建、生成、分析和研究最佳的行业特定主题标签。主题标签工具允许你生成高质量的主题标签。它为你的帖子提供了最佳和最相关的主题标签列表。 它还允许你专门为你的个人资料创建品牌主题标签,这有助于吸引更多关注者。 重点是免费的! 7.datagemba 主题标签生成器是一款免费的主题标签生成器,可帮助你提高在社交媒体上的排名。该工具提供了最先进的搜索引擎,可提供令人难以置信的主题标签建议,这些建议经过过滤以匹配你的受众和利基市场。该工具使用起来非常简单,具有出色的定位算法。它还提供各种信息丰富的博客来帮助你了解所有功能。 使用主题标签生成器,你可以监控主要竞争对手的主题标签,并构建与你的帖子相关的主题标签建议列表。因此,可以使用此工具为你的内容找到最流行的主题标签。 8. In Tags In Tags 是一款免费的 Android 软件,为创作者的 TikTok 视频提供相关和流行的主题标签。 In Tags 也是根据关键字和短语算法来生成主题标签的,创作者还可以为将来的帖子添加常用标签并分享。 9. Hashtags AI Hashtags AI 是一款 Android 软件,可使用人工智能为 TikTok 等社交媒体网站生成主题标签。 根据内容主题、受众和流行的主题标签推荐合适的主题标签,还包括主题标签分析、主题标签分组、主题标签研究等工具。 在上图就可以看到标签使用率,还可以自定义并存储他们的主题标签列表方便以后使用这一点和Hashtag Expert 差不多。 10. Hashtag Expert Hashtag Expert是根据关键字分析算法根据帖子的内容生成主题标签列表,是一款 iOS 应用程序。 此程序提供了用于创建独一无二的主题标签的自定义选项,还可以搜索特定的主题标签并评估主题标签的受欢迎程度。 常用主题标签可以保存下来,以后用的时候直接点就行了,Hashtag Expert对于想要提高社交媒体帖子的曝光度和参与度的 iOS 用户来说, 是一款很不错的应用程序。 总之,使用标签,可以监控主要竞争对手的主题标签,并构建与你的帖子相关的主题标签建议列表。甚至可以找到不同类别的主题标签,让你知道哪些是趋势,哪些对你的成长无用。因此,使用标签也是非重要的一个环节。
10个免费谷歌工具,帮你快速分析调查产品市场
10个免费谷歌工具,帮你快速分析调查产品市场
Google是全球最大的搜索引擎,作为全球流量第一的搜索引擎,所有的跨境营销都离不开Google,所以今天我们给大家分享10个免费的谷歌工具,帮助我们快速分析调查产品市场。 1、Google Tends 这是谷歌提供的免费工具,用于展示特定搜索词在特定时间段内的搜索频率趋势。 它让用户能够洞察全球范围内某个特定搜索词的热门程度,并且可以按照地理位置、时间跨度以及相关搜索项来进行比较分析。 对于市场调研、内容创作和SEO优化而言,Google Trends是一个极其有用的工具,它能帮助用户更好地理解并抓住当前的搜索趋势。 2、Google search console Google Search Console(简称 GSC)是谷歌推出的一款免费工具,旨在协助网站所有者优化他们的网站,以提升在谷歌搜索结果中的可见度。 该工具可以帮助站长提交网站地图、检查网页索引情况、查看网站的外部链接情况、分析网站流量等。通过谷歌站长工具,站长可以更好地了解其网站在谷歌搜索引擎中的表现,并进行必要的优化. 3、Google Keyword Planner 谷歌官方关键词规划工具,可查询关键词搜索量、竞争程度等数据,这些数据可以被认为是相对准确和可靠的。 我们可以在谷歌广告账户中获取关键词的搜索量,出价,变化情况,竞争程度,页首高低位区间出价等情况,关键词规划师是我们投放facebook设置兴趣爱好词的时候一个很重要的来源。 在关键词建议列表中,你可以看到每个关键词的搜索量范围、竞争程度、预测点击率等指标。通过这些数据可以帮你了解关键词的流行度、竞争激烈程度和潜在的点击率。你可以决定对哪些关键词进行优化,哪些关键词可能不适合你的策略。 例如,一个高搜索量但低竞争的关键词可能是一个很好的机会,而一个低搜索量但高竞争的关键词可能不值得追求。 4、Google全球商机通 挖掘全球商机,当你计划将产品推向国际市场时,了解哪些地区最适合你的产品至关重要。 Google全球商机通是一款免费工具,可以在多种设备上轻松访问,包括手机和电脑。它提供了丰富详尽的产品分类,能迅速为你提供产品的市场排名、获客成本以及商业概况等关键数据。 利用Google全球商机通提供的详尽数据报告,你可以精准定位最佳的目标市场。 5、Google Correlate Google Correlate是一个经常被忽视的工具,但是在生成大量关键词列表方面非常强大。使用此工具的主要原因是能够查看哪些相关关键字也在被搜索。有了这些信息,你就可以开始增加关键字列表(特别是长尾关键词)。 6、YouTube Ads Leaderboard 在YouTube Ads Leaderboard榜单上,你可以发现那些最成功的YouTube广告视频。 当你的网络营销广告缺乏灵感时,观看这些视频可以为你提供极大的启发。它们展示了其他创作者是如何运用创意和营销技巧来吸引观众的。 通过每个月的热门广告视频,你可以紧随潮流,捕捉到客户需求的变化方向,并深入分析这些广告之所以受到欢迎的原因。这将有助于你为自己的产品创造出真正触动人心的广告内容。 7、Consumer Barometer Consumer Barometer是一款洞察消费者行为的免费工具,也被称作消费者晴雨表。你可以通过选择品类或者是相关问题来了解消费者购买产品的最新趋势数据,从而进一步的了解你的目标受众,对于卖家选品来很有参考性。 8、Google surveys “Google Surveys”能让你快速、高效地深入了解消费者的想法。收集所需的洞察数据,以制定更明智,更快速的业务决策,比起传统市场研究,只需要花很短的时间就能完成。 “消费者调查”能为你带来什么呢?简单获取自定义调查;调查真实有效;快速获取真实洞察;将洞察付诸行动。 9、Think with google 你的网站加载速度快吗?体验够好吗? Google推出的免费网站测试平台Test My Site可以为你的网站做出全面的诊断,并且给出优化建议,帮助你更好地运营独立站。 如果你的移动网站响应速度过慢,大多数人会放弃访问。Speed Scorecard是帮助诊断网站响应速度的一个工具。 10、Google Rich Media Gallery 想知道你的广告系列与同行业竞争对手的比较情况,或了解不同格式的效果趋势? 你可以使用Google Rich Media Gallery在各个国家/地区,垂直广告,广告格式和广告尺寸中提取关键用户互动指标,以便你计划和衡量展示广告系列的成功与否。
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
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#自媒体#新媒体课堂——自媒体平台知多少?自媒体平台有哪些?
#自媒体#新媒体课堂——自媒体平台知多少?自媒体平台有哪些?
自媒体带起了一波创业者的高潮,做自媒体的主要就是两类人,要么是为了流量,获得用户关注;要么是为了阅读量,广告变现。说白了就是为了名利!有很多人都想做自媒体,但是该怎么做才好呢?做自媒体,写文章虽然重要,但是发文章比写重要10倍以上,只有让更多的人看到你的文章,你的文章才能给你带来更大的价值,一篇文章写出来,你发的平台不对,也不行。今天知道君整理了一些可以免费注册与发布的自媒体平台,如果你把文章发布到这些自媒体平台,你的每篇文章最少都有几万人看到,效果怎么样, 就不用多说了。现在直接分享给大家:微信公众平台微信公众平台,给个人、企业和组织提供业务服务与用户管理能力的全新服务平台。… 给企业和组织提供更强大的业务服务与用户管理能力,帮助企业快速实现全新的公众号服务平台是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.weixin.qq.com今日头条今日头条是一款基于数据挖掘的推荐引擎产品,它为用户推荐有价值的、个性化的信息,提供连接人与信息的新型服务,是国内移动互联网领域成长最快的产品服务之一是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.toutiao.com/百度百家百家是百度新闻的原创内容类平台。每日发布的优质内容将会在百度新闻的网页版、移动端呈现,并被百度搜索和百度其他产品线收录。是否免费:免费操作难度:简单应用类型:全部应用网址:http://baijia.baidu.com/搜狐媒体平台搜狐媒体平台是在搜狐门户改革背景下全新打造的内容发布和分类分发全平台。各个行业的优质内容供给者(媒体、自媒体)均可免费申请入驻,为搜狐提供内容;利用搜狐强大的媒体影响力,入驻媒体和自媒体可获取自己的用户,提升个人的品牌影响力是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.sohu.com/一点资讯一点资讯是一款高度智能的新闻资讯应用,通过它你可以搜索并订阅任意关键词,它会自动帮你聚合整理并实时更新相关资讯,同时会智能分析你的兴趣爱好,为你推荐感兴趣的内容。看新闻资讯,一点就够了!是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.yidianzixun.com/网易媒体平台网易订阅,聚合旅游、时尚、财经、科技资讯、时事新闻、RSS等众多内容,提供个性化的阅读服务是否免费:免费操作难度:简单应用类型:全部应用网址:http://dy.163.com/wemedia/login.html企鹅媒体平台企鹅媒体平台是2016年3月1日,企鹅媒体平台正式推出,腾讯将提供四个方面的能力。是否免费:免费操作难度:简单应用类型:全部应用网址:https://om.qq.com/userAuth/index北京时间号北京时间互联网门户全新领导者,依托强大的推荐引擎与专业的媒体人团队为用户实时呈现最具价值的新鲜资讯。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.btime.com/QQ公众号QQ公众平台聚合着无限可能。凭借16年来积累的8亿用户资源,依托强势平台技术、数据沉淀和社交关系,QQ公众平台将有效聚集品牌和消费者,以开放合作的姿态与你一起打造未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.qq.com/凤凰自媒体“凤凰自媒体”正式更名为“凤凰号”。据了解,凤凰自媒体平台更名后,希望能加快品牌特色化进程,深耕高质量内容领域,由此形成行业差异化竞争格局,实现优质文章在凤凰新闻客户端、凤凰网、手机凤凰网、凤凰视频客户端等渠道的有效分发。是否免费:免费操作难度:简单应用类型:全部应用网址:http://fhh.ifeng.com/login大鱼号大鱼号是阿里文娱体系为内容创作者提供的统一账号。大鱼号实现了阿里文娱体系一点接入,多点分发。内容创作者一点接入大鱼号,上传图文/视频可被分发到UC、优酷、土豆、淘系客户端,未来还会扩展到豌豆荚、神马搜索、PP助手等。是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.uc.cn/index.html知乎一个真实的网络问答社区,帮助你寻找答案,分享知识。..是否免费:免费操作难度:简单应用类型:全部应用网址:https://www.zhihu.com/钛媒体【钛媒体官方网站】钛媒体是国内首家TMT公司人社群媒体,最有钛度的一人一媒体平台,集信息交流融合、IT技术信息、新媒体于一身的媒体平台。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.tmtpost.com/LIKE.TG+社区LIKE.TG最新又推出了一款扶持计划-『自媒体分享计划』满足条件的自媒体,入驻LIKE.TG+社区,可分享总价值百万资源包是否免费:免费操作难度:困难应用类型:全部应用网址:https://cloud.tencent.com/developer/support-plan?invite_code=oc38tj48tn8qhttp://www.tmtpost.com/虎嗅网聚合优质的创新信息与人群,捕获精选|深度|犀利的商业科技资讯。在虎嗅,不错过互联网的每个重要时刻。是否免费:免费操作难度:简单应用类型:全部应用网址:https://www.huxiu.com/砍柴网砍柴网创立于2013年,是一家拥有全球视野的前沿科技媒体,我们始终秉承观点独到、全面深入、有料有趣的宗旨,在科技与人文之间寻找商业新价值,坚持以人文的视角解读科技,用专业的精神剖析时代,孜孜不倦探索科技与商业的未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.ikanchai.com/i黑马i黑马是面向创业者的创新型综合服务平台,掌握创业创新领域强有力话语权的媒体矩阵,致力于帮助创业者获得投资、人才、宣传和经验。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.iheima.com/雷锋网雷锋网是国内最早关注人工智能和智能硬件领域的互联网科技媒体,内容涵盖人工智能、智能硬件、机器人、智能驾驶、ARVR、网络安全、物联网、未来医疗、金融科技等9大领域。雷锋网致力于连接和服务学术界、工业界与投资界,为用户提供更专业的互联网科技资讯和培训服务,让用户读懂智能与未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.leiphone.com/猎云网猎云网坚守用心服务创业者的理念,专注创业创新,互联网创业项目推荐,关注新产品、新公司、新模式,以原创独家报道、分析以及美国硅谷的一手报道闻名业界。为创业者、投资人及相关业内人士提供交流学习、资源对接的桥梁。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.lieyunwang.com/锌媒体锌媒体是一个关注前沿科技资讯、移动互联网,发现以及商业创新价值的泛科技自媒体平台。精选最新科技新闻,分享即时的移动互联网行业动态和以及提供最具商业价值的互联网创业案例,投资案例。提供绝对给力的干货、,在科技与人文之间挖掘商业新价值。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.xinmeti.com/派代网派代网定位为中国电子商务的入口,目前是中国最活跃、最具影响力的电子商务行业交流平台,聚集了大量的电子商务领军企业创始人群。提供电商学习、人才招聘、企业贷款等电子商务综合服务。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.paidai.com/简书致力于开发维护一套集合文字的书写、编集、发布功能于一体的在线写作编辑工具是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.jianshu.com/亿欧网亿欧是一家专注于新科技、新理念与各产业结合,以助力产业创新升级为使命的服务平台。亿欧旗下有4款产品,分别是亿欧网、视也、天窗、企服盒子。自2014年2月9日开始运营后,迅速成为互联网创业者和产业创新者的首选学习平台,是上百家知名企业的首选商业合作伙伴;先后获得盈动资本、高榕资本、盛景网联领投的三轮融资是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.iyiou.com/思达派思达派是专注创业服务市场的新媒体平台,定位“创业干货分享”,一站集成创业经验、教训等干货,帮助创业者少走弯路。同时还将举办各种线下创业分享和交流活动,分享创业心得,对接人脉、资本、以及公关推广等资源。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.startup-partner.com/界面界面是最受中国中产阶级欢迎的新闻及商业社交平台,旗下拥有精品新闻业务界面新闻、专业投资资讯平台摩尔金融及中国最大独立设计师电商网站尤物。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.jiemian.com/爱范儿聚焦新创和消费主题的科技媒体,成立于 2008 年 10 月,关注产品及体验,致力于“独立,前瞻,深入”的原创报道和分析评论,是国内唯一一家在产业和产品领域同时具有强势影响力的科技媒体。旗下现有 ifanr.com、SocialBase.cn、AppSolution、玩物志、创业及产品社区 MindStore 等多个细分领域的知名产品。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.ifanr.com/36氪36氪为您提供创业资讯、科技新闻、投融资对接、股权投资、极速融资等创业服务,致力成为创业者可以依赖的创业服务平台,为创业者提供最好的产品和服务。是否免费:免费操作难度:简单应用类型:全部应用网址:http://36kr.com如果一篇文章在一个平台一天有100个阅读量,在50个平台上就是5000阅读,那么10天呢,一年356天呢,可能前期会辛苦一点,但是你需要坚持,越到后面,你在互联网上发布的文章越多,加你的人也会越多,而且这些文章将会在多年以后都能够继续为你带来流量,有的人两年前写的文章,现在还有人看了还会加v信。外加两个,趣头条,惠头条。有的人可能会问,这么多平台,发文章比写文章还累!额。。。。。。你需要学会找工具,早就有人开发出来了一键发布功能,一篇文章可以同时发布到多个自媒体平台上!什么工具呢?百度一下,你就知道!以上,是今天给大家提供的一些思路,希望对大家有帮助!这些仅仅是各大门户网站的自媒体开放平台,没有精确到各种类型的全部平台,如小视频类app、综合视频类网站都没有开始说,由于篇幅的原因,留到以后再进行补充吧。
1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG |出海如何有效识别与管理电商客服敏感词
LIKE.TG |出海如何有效识别与管理电商客服敏感词
在电商行业,客服是与客户沟通的桥梁,而敏感词的管理则是保障品牌形象和客户体验的重要环节。随着电商市场的竞争加剧,如何有效地管理敏感词,成为了每个电商企业必须面对的挑战。本文将详细介绍电商客服敏感词的重要性,以及如何利用LIKE.TG云控系统进行高效的敏感词管理,LIKE.TG云控系统在出海中的作用。最好用的云控拓客系统:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel什么是电商客服敏感词?电商客服敏感词是指在与客户沟通时,可能引起误解、争议或法律问题的词汇。这些词汇可能涉及到产品质量、售后服务、品牌形象等多个方面。有效管理敏感词,不仅能避免潜在的法律风险,还能提升客户的满意度和信任度。敏感词的分类品牌相关敏感词:涉及品牌名称、商标等。法律风险敏感词:可能引发法律纠纷的词汇,如“假货”、“退款”等。负面情绪敏感词:可能引起客户不满的词汇,如“差”、“失望”等。敏感词管理的重要性保护品牌形象提升客户体验避免法律风险敏感词的使用不当,可能导致客户对品牌产生负面印象。通过有效的敏感词管理,可以维护品牌形象,提升客户信任度。良好的客服体验能够提升客户的满意度,而敏感词的管理则是提升体验的关键之一。通过避免使用敏感词,客服人员能够更好地与客户沟通,解决问题。在电商运营中,法律风险无处不在。有效的敏感词管理可以帮助企业规避潜在的法律问题,保护企业的合法权益。LIKE.TG云控系统的优势在敏感词管理方面,LIKE.TG云控系统提供了一系列强大的功能,帮助电商企业高效地管理敏感词。敏感词库管理实时监控与预警数据分析与报告LIKE.TG云控系统提供丰富的敏感词库,用户可以根据自己的需求进行定制和更新。系统会自动识别并过滤敏感词,确保客服沟通的安全性。系统具备实时监控功能,可以随时跟踪客服沟通中的敏感词使用情况。一旦发现敏感词,系统会及时发出预警,帮助客服人员及时调整沟通策略。LIKE.TG云控系统还提供数据分析功能,用户可以查看敏感词使用的统计数据,从而优化客服策略。通过分析数据,企业可以更好地理解客户需求,提升服务质量。如何使用LIKE.TG云控系统进行敏感词管理注册与登录设置敏感词库实施实时监控数据分析与优化首先,用户需要在LIKE.TG云控系统官网注册账号,并完成登录。用户界面友好,操作简单,方便各类用户使用。在系统内,用户可以根据自身的需求,设置和更新敏感词库。添加敏感词时,建议结合行业特点,确保敏感词库的完整性。通过LIKE.TG云控系统的实时监控功能,用户可以随时查看客服沟通中的敏感词使用情况。系统会自动记录每次敏感词的出现,并生成相应的报告。定期查看敏感词使用的统计数据,用户可以根据数据分析结果,及时调整客服策略。例如,如果某个敏感词频繁出现,说明该问题需要引起重视,及时优化沟通方式。常见问题解答LIKE.TG云控系统安全吗?敏感词库是否可以自定义?是的,LIKE.TG云控系统采用了先进的安全技术,确保用户数据的安全性。系统定期进行安全检查,保障用户信息的隐私。用户可以根据自身需求,自定义敏感词库。LIKE.TG云控系统支持随时添加和删除敏感词,确保库的及时更新。在电商行业,客服敏感词的管理至关重要。通过有效的敏感词管理,不仅可以保护品牌形象、提升客户体验,还能避免法律风险。LIKE.TG云控系统作为一款强大的敏感词管理工具,能够帮助电商企业高效地管理敏感词,提升客服质量。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 点击这里
LIKE.TG |出海电商客服敏感词与敏感词大全推荐指南
LIKE.TG |出海电商客服敏感词与敏感词大全推荐指南
在全球化的商业环境中,出海电商成为了许多企业拓展市场的重要选择。然而,跨国经营带来了语言、文化和法律等多方面的挑战,尤其是在客服领域,敏感词的管理显得尤为重要。本文将深入探讨出海电商客服敏感词的重要性,并推荐适合的客服系统,帮助企业提升客户体验和品牌形象。最好用的出海客服系统:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel什么是出海电商客服敏感词?出海电商客服敏感词是指在与客户沟通时,可能引起误解、争议或法律问题的词汇。这些词汇可能涉及品牌形象、产品质量、售后服务等多个方面。有效管理敏感词,不仅能避免潜在的法律风险,还能提升客户的满意度和信任度。敏感词的分类品牌相关敏感词:涉及品牌名称、商标等。法律风险敏感词:可能引发法律纠纷的词汇,如“假货”、“退款”等。文化敏感词:在不同文化背景下可能引起误解的词汇。出海电商客服敏感词的重要性保护品牌形象敏感词的使用不当,可能导致客户对品牌产生负面印象。通过有效的敏感词管理,可以维护品牌形象,提升客户信任度。提升客户体验良好的客服体验能够提升客户的满意度,而敏感词的管理则是提升体验的关键之一。通过避免使用敏感词,客服人员能够更好地与客户沟通,解决问题。避免法律风险在出海电商运营中,法律风险无处不在。有效的敏感词管理可以帮助企业规避潜在的法律问题,保护企业的合法权益。三、推荐的客服系统在敏感词管理方面,选择合适的客服系统至关重要。以下是一些推荐的客服系统,它们能够帮助企业高效地管理敏感词,提升客服质量。LIKE.TG云控系统LIKE.TG云控系统是一款功能强大的客服管理工具,提供了敏感词库管理、实时监控和数据分析等多种功能,帮助企业有效管理客服沟通中的敏感词。敏感词库管理:用户可以根据自身需求,定制和更新敏感词库,确保敏感词的及时更新。实时监控与预警:系统具备实时监控功能,可以随时跟踪客服沟通中的敏感词使用情况,及时发出预警。数据分析与报告:提供详细的数据分析报告,帮助企业优化客服策略。ZendeskZendesk是一款全球知名的客服系统,支持多语言和多渠道的客户沟通。其敏感词管理功能可以帮助企业避免使用不当的词汇,提升客户体验。多语言支持:适合出海电商,能够满足不同国家客户的需求。自动化功能:可以设置自动回复和智能问答,提高工作效率。FreshdeskFreshdesk是一款灵活的客服系统,提供了丰富的功能和自定义选项,适合各类电商企业使用。自定义敏感词库:用户可以根据行业特点,自定义敏感词库。多渠道支持:支持邮件、社交媒体和在线聊天等多种沟通方式。如何有效管理出海电商客服敏感词建立敏感词库首先,企业需要建立一份全面的敏感词库,涵盖品牌相关、法律风险和文化敏感词。根据市场反馈和客户沟通的实际情况,定期更新敏感词库。培训客服人员对客服人员进行敏感词管理的培训,使其了解敏感词的定义和重要性,掌握如何避免使用敏感词的技巧。使用客服系统进行监控通过使用合适的客服系统,如LIKE.TG云控系统,企业可以实时监控客服沟通中的敏感词使用情况,及时调整沟通策略。数据分析与优化定期查看敏感词使用的统计数据,企业可以根据数据分析结果,及时调整客服策略。例如,如果某个敏感词频繁出现,说明该问题需要引起重视,及时优化沟通方式。常见问题解答出海电商客服敏感词管理的难点是什么?出海电商客服敏感词管理的难点主要在于文化差异和法律法规的不同。企业需要深入了解目标市场的文化背景和法律要求,以制定合适的敏感词管理策略。如何选择合适的客服系统?选择合适的客服系统时,企业应考虑系统的多语言支持、敏感词管理功能、数据分析能力等因素,以满足自身的需求。如何处理敏感词的误判?企业可以通过客服系统的反馈机制,及时调整敏感词设置,避免误判。同时,定期对敏感词库进行审查和更新。在出海电商的过程中,客服敏感词的管理至关重要。通过有效的敏感词管理,不仅可以保护品牌形象、提升客户体验,还能避免法律风险。选择合适的客服系统,如LIKE.TG云控系统,能够帮助企业高效地管理敏感词,提升客服质量。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服
LIKE.TG |如何高效管理多账号推特?最好用的 Twitter多开工具
LIKE.TG |如何高效管理多账号推特?最好用的 Twitter多开工具
在今天的社交媒体营销世界,Twitter无疑是一个强大的平台,尤其是在全球范围内。无论你是企业营销人员、内容创作者,还是网络推广者,Twitter的强大影响力让它成为了一个必不可少的工具。然而,随着Twitter账号管理的需求增加,许多人开始寻求高效的多账号管理解决方案——这时候,“多账号推特”和“Twitter多开”变得尤为重要。通过多账号管理,你不仅可以针对不同的受众群体定制个性化的内容,还能够扩展你的社交圈子,增加曝光率,提升品牌影响力。但传统的手动管理多个Twitter账号无疑是一个耗时且繁琐的任务,特别是当你需要频繁切换账号时。在这个时候,使用专业的工具来实现Twitter的多开管理显得至关重要。一个高效的Twitter多开工具能够帮助你同时管理多个账号,避免账号之间的冲突,提高运营效率,甚至还能避免被平台封禁的风险。最好用的Twitter多开工具:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel解决方案:LIKE.TG让多账号推特管理变得轻松如果你正在寻找一个可靠的解决方案来进行多账号管理,那么LIKE.TG Twitter获客大师系统是一个值得考虑的选择。LIKE.TG不仅支持多个Twitter账号的云端管理,它还具有支持Twitter多开的强大功能。通过LIKE.TG,你可以:批量管理多个Twitter账号:你可以在同一设备上同时登录并管理多个Twitter账号,大大提高工作效率。免去频繁切换账号的麻烦:LIKE.TG让你轻松在多个Twitter账号之间切换,避免频繁登录登出带来的困扰。实现自动化操作:LIKE.TG支持自动化发推、自动回复、自动关注等功能,帮助你在多个账号上保持活跃状态。了解更多有关LIKE.TG的功能,可以访问我们的官网:https://www.like.tg。为什么选择LIKE.TG的Twitter多开系统?选择LIKE.TG的Twitter多开系统,你不仅能享受高效的账号管理,还能够利用其智能化的功能提升营销效果。以下是使用LIKE.TG进行Twitter多开管理的几个优势:高度自动化精准的用户定位安全性保障如何使用LIKE.TG实现高效的Twitter多开?使用LIKE.TG的Twitter多开功能非常简单。只需要几个简单的步骤,你就可以开始管理多个Twitter账号了:登录Twitter获客系统账号设置Twitter账号:在LIKE.TG的控制面板上,你可以输入你的多个Twitter账号信息,并开始批量管理。定制化操作规则:你可以根据不同的目标,设置每个Twitter账号的自动化操作规则,如定时发推、自动点赞、自动关注,私信发信息,采集粉丝等开始运行:点击“启动”,LIKE.TG将脚本自动帮助你执行这些操作,并且你可以在任何时候查看每个Twitter账号的实时数据和表现使用LIKE.TG,你能够轻松实现Twitter多开管理,提高工作效率,提升Twitter账号的活跃度和互动率。多账号推特与SEO优化:如何提升Twitter的流量与排名?Twitter不仅是一个社交平台,它也是SEO优化的重要组成部分。通过高效的多账号管理和内容推广,你能够提升自己在Twitter上的曝光率,从而为你的品牌带来更多的流量。以下是利用Twitter进行SEO优化的几种策略:增加推文的互动量定期更新内容使用关键词优化建立链接LIKE.TG Twitter获客大师系统 为Twitter多开管理提供了一个高效、自动化、安全的解决方案。不论你是个人品牌的经营者,还是企业营销人员,通过LIKE.TG,你都能轻松管理多个Twitter账号,提升账号活跃度,增强品牌影响力,进而获得更多的关注和转化。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区
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