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Why an Organization Needs 90 Days to Observe Employees
Why an Organization Needs 90 Days to Observe Employees
The HR department has one of the most challenging yet critical jobs in the organization. The people you hire determine the success of the company. Every single day the department receives applications from job seekers. The team must go through each to determine whether the potential employee is a good fit for the company. In the end, the HR manager may find an ideal employee. But, the reality is the new hire may not always be the best fit. Some people are very good at job interview planning. They may impress the interviewing panel with the ability to answer questions. Some may even fake their CVs. The 90-day performance review can weed out such people. It is a crucial onboarding tool that many HR departments use. Let's look at the importance of the 90-day performance period in greater detail. Why You Need 90 Days to Observe an Employee The first few months for new hires are especially critical. For the company, it is the opportunity to gauge whether they made the right decision. The same goes for the employee. They must also determine whether the company and roles fit their expectations. The HR departments use the first 90 days as a review period. It has become a popular management practice. It is critical for onboarding new employees. Let's look at some of the benefits to the organization. It Provides an Opportunity for Orientation and Evaluation 90 days is enough for the employee and organization to know if the partnership works. The HR determines whether they have the relevant knowledge and competency. There should be a lot of communication between HR and the direct supervisor. The supervisor is in the best position to give accurate reports. Some Industry reports show that up to 28% of new employees will leave within the first 90 days. Some of the reasons may surprise you. They include: Unmet job expectations - 43% Bad experiences within the job - 34% Inability to fit in the culture - 32%. Some new employees also have issues with the onboarding process. Lack of clear guidelines and need for more training accounted for 22% and 21%, respectively. Others felt that the co-workers were not welcoming, resulting in them leaving the jobs. The HR department must pay attention to onboarding. The process of hiring new employees is costly and time-consuming. Once you have the right talent on board, it would be a pity to lose them for things that you can avoid. Opportunity for Feedback on Performance In 3 months, a supervisor will have enough feedback on the abilities of the recruit. You get to see how they are progressing within the roles. HR can also put in place things like training if they realize a knowledge gap. It also provides time to shape the recruit into the organization's culture. Within this time, the HR and supervisors should institute an open door policy. The recruit should feel comfortable asking relevant questions. It could be about expectations or even areas that they are facing challenges. They may also take the opportunity to ask for resources. They may also raise areas of concern that could impact their ability to do the job well. It Provides Great Insights to the Company A successful onboarding provides a fantastic opportunity for the company to learn. The process includes data collection that can be the basis for future decisions. Some companies do not use the 90 days to observe employees. They depend on annual performance reviews to know how the employee is progressing. It could be a costly mistake if you have the wrong person on board. The company also misses the chance to know what they can do to improve employee productivity. Within this time, the company should have benchmarks to measure the new employee. It helps with accountability and an easy way to check progression. You Get To Avoid Any Surprises You can liken a 90-day performance period to an early warning system. An employee can only pretend for so long. After 30 days, you will start to see their real self-emerging. By 60 days, all pretense will be gone. By 90 days, the management will have all the information it needs to make a decision. The same goes for the employees. Three months is enough time for them to learn the company culture. They will have a good idea about how management works. For both parties, it removes any surprises in the outcome. For the company, think about how much you could save. Instead of waiting for one year for the annual review, you get all the feedback you need within 90 days. If an employee is not adapting well, you can release them early. You do not waste time and money on a partnership that will not work out in the end. It is a Crucial HR Assessment Tool The onboarding process lies primarily in the HR department. It comes up with the rules and regulations surrounding new hires. The aim is to ensure a smooth transition of the new employees into the company. The 90-day performance review is critical because of the following reasons. It is the best way to determine the future performance of the new hire. It provides an opportunity to share with the recruit company goals and expectations. That is why it is vital to have open communication lines. The company uses the feedback to adjust or tweak relevant job performance metrics. It is an opportunity to get insights on the company from the recruit's viewpoint. It sets the ground for future communication between the employees and management. Opportunity to Avoid Bad Hires and To Increase Staff Retention Industry reports show that it could be as expensive as $5000 to hire a new employee. Yet, the cost of a bad hire can be as high as $25000. 41% of the cost goes to their productivity. 36% accounts for poor morale amongst other staff members due to a bad hire. 37% of the cost goes to recruiting or training another worker. 40% refers to the time you spend on new recruitments. Some HR managers will hire because they need to fill a job position quickly. They do not take the time to review the performance within the past few months. It can be expensive trying to correct such a mistake. Ninety days can provide the company enough time to keep good talent. If you show that you care about helping the employees progress in their careers, you win positive points. Training opportunities are a good starting point. You may also offer company benefits like medical cover in pension plans. Other companies go further to offer things like childcare and wellness benefits. Tips For A Successful 90-Day Performance Review We have looked at the benefits of the 90 days observation period for new employees. But what are some of the tips you need to have in mind for successful completion? Take the following into account when coming up with your plan. It Is Not a Probation Period There is a negative connotation to the term probation. Probation sounds like the aim is to correct the employee. It can make the new hire feel under excess pressure to perform. It could cause them to leave if they feel that they are failing in any way. Instead, the thought process should be that it is a time for learning and adapting to a new environment. It should be all about open communication and feedback. The recruit should feel comfortable approaching management for help when they need it. All this, without feeling that the managers are questioning their knowledge or competence. Let It Be a Strategic Process It helps to have a plan and to put everything down on paper. It should not be a time when the HR and direct supervisors do things as they wish. It also helps to clarify to the recruit what will happen during this time. Also, it is an ideal time to share company policies and any other important information. Look at it as an avenue for continuous conversation and improvement. Final Thoughts Does an organization need 90 days to observe an employee? The answer is a resounding yes. It provides a fantastic opportunity to determine whether the company has made the right choice. You look at their competence and ability to fit in and carry-out expected roles. But, the employee will also see its benefits. They can decide whether your company is the right place for them. They also get an opportunity for the positive feedback that can improve their productivity. It is important to be strategic about the implementation of the 90-day review. In the end, you want a fair process for both the organization and the recruit. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
How to Get Your Employee Onboarding Process Right
How to Get Your Employee Onboarding Process Right
When a potential buyer visits your store, company, or organization and gets inefficient service, your chances of them becoming a customer are slim to none. This is all highly dependent on the company onboarding process. However, a disgruntled employee is not necessarily that way because they lack skills. A lot of the time, this is because of the employer's inability to train and guide their new staff. Proper company onboarding process takes time and is a work in progress. You need the right leadership, some technology-driven training and quality communication in the workplace. In return, you can get higher employee retention, job satisfaction, and with it – happier customers. What is Employee Onboarding Process? According to Guru, a quality employee onboarding process lifts the hire performance by as much as 30%. Moreover, according to some other surveys, new hires will be much longer if the introductory experience is good. But, what does this mean? This process is a purposeful, systematic, and strategized transformation of a selected and promising candidate into a good employee. Why is it so important? Just imagine, you come to a new place, where you meet new people; you don`t know the customs and rules, so you try to choose each word so carefully, that it could even sound unnatural. Actually, in just a few minutes you turn from self-assured, qualified professional into a shy and uncertain outsider. This inner feeling influences a new employee`s abilities stay focused and think straight. If you put your new employee` shoes, you will understand how unsecure and powerless you feel by losing control of the situation. That is why succeeding in your employee onboarding process is a prime element of making everything work right. So, companies that have such a system function as flawlessly as possible, offering quality services to customers and excellent work conditions to employees. How you approach your newest employees sets the tone for their entire experience in your company. Like any other important process, this also requires well-thought, deliberate steps. Here is what they include. Attracting and Recruiting New Employees The satisfaction and performance of employees depends greatly on the recruitment practices of the employer. First impressions aren't only important for you as a recruiter, but also for the person who has shown interest to work in your company. It is more than just a tiny moment; it is a vital element that launches a chain of events – the butterfly effect. The tone of the conversation depends on two people, so when you recruit new people, you need to prepare yourself just like they prepare for the interview. Think the job interview questions carefully to sound confident, create a comprehensive and detailed job description, and review the information potential employees will find on your website. If you need some assistance with creating your job description, crafting the questions, emails you send to interested parties, your terms and conditions, as well as policies, or even your website content, you might want to hire a professional like Study Clerk. Appearance is crucial for your business. Many of the people who will see your job description will want to learn more about the company before they apply to work there. The most qualified talent will be picky about where they'll work. As an employer, you must make sure that they are impressed from the moment when they read your ad. This guide was designed to help you navigate through those difficult tasks and help determine the right software for your organization, download our ebook now. Download now Employees' First Visit Once you get people interested in your workplace, you'll want to invite them in for an interview. This is your opportunity to meet them. But, it is also their opportunity to see where they'll work and who they'll work for. The work environment is more important than ever. People who work in bad conditions are less motivated, productive, and more likely to look elsewhere for a job. That is why creating good working environment is a key element of a fruitful task accomplishing. So to get something from your staff, you need to offer them good work conditions. The workspace compatibility has a huge impact on the work of your candidates. With that in mind, make sure that their first impression of your offices is positive. Give them a full view of the places they'll be seeing on a daily basis. Show them their office and desk. Introduce them to some of the people they'll work with. Tell them about the breaks, activities around the office, as well as their parking space. In other words, help your future employee feel comfortable in a new workplace. Your Offer If you find that a candidate is a good fit for your company, you'll want to give them an offer. You might even get a positive response from a rock-star candidate, one with excellent qualifications that gets to be picky about where he works. When this happens, you need to send an attractive offer. This doesn't only refer to the sum you'll offer them as a salary. It is about the key things that create the whole picture of your company. For instance, language – it should be direct, positive and honest. Moreover, your offer letter needs to be detailed, specific, and enticing. It should show not only the needed information, but also mention the value of the employee, that they can bring to the company. In other words, it needs to welcome your new member of the company. Continuous Onboarding Hiring an employee is just the first step of the onboarding process. You need to continuously stimulate employees to work at their best and make them feel like they've made the right choice when applying to work at your company. The best and reliable way to help your employee professional development is not to make them improve their skills and perform the needed tasks, because you say so, but to create the atmosphere where each employee will be responsible for their actions and feel themselves an important part of the working process. That is why you need to be accurate regarding each detail of an onboarding process. Make the most of your staff's first days in the office. Share relevant information, request their feedback, provide them with accurate and detailed information, allow them some time to adjust, and provide the necessary training. Remember, that each person likes attention and the feeling of value. The best motivation is not about money, it is about the spirit of the company and its culture that inspires to march ahead. Treat your employees with respect and make them want to come to work. Conclusion If you want to increase employee retention and keep your staff happy, you need a good strategy for onboarding. This will, in return, allow you to attract more customers, save more money, and help run your business smoothly. About Author: Helen Birk is a Human Resources manager at a popular company. She works side by side with employers and staff to assist them and motivate them. Birk holds a degree in Psychology and has a Master's degree in Business Communications.
Five Ways in Which Work Environment Affects Employee Productivity
Five Ways in Which Work Environment Affects Employee Productivity
Employee productivity in most cases is synonymous with employee engagement. When employees engage actively, they offer their best abilities to the organization. To substantiate, insights from the Workplace Research Foundation reveal an exciting take on the correlation between the two. They reveal that almost 40 percent of engaged workers prove to be immensely productive. HR managers must pay heed to the need to give employees an engaging work environment. The next fundamental prerequisite for employee productivity is the satisfaction and happiness of employees. As per Qualtrics, happy employees are five times more likely to stick to their organizations. All of these are attributes of the work environment that employees get in their respective companies. There are diverse ways in which the working environment drives productivity. In the absence of an ideal work environment, employees feel burdened, unheard, disengaged, and unhappy. Although remote working opportunities and verticals are witnessing a steep hike, curating the right work environment is imperative. HR managers have their tasks made more complex in terms of sustaining the productivity of remote employees. Again, giving them an encouraging, empathetic, and inspirational virtual working environment is what will work the best. Most of the determinants of high productivity and engagement we talk about are elements of the working environment. Together they create a favorable and conducive work environment to give their best and innovate to overcome insurmountable challenges. To elucidate this assertion further, this blog will illustrate the various ways in which the work environment impacts productivity. A Positive Work Environment Drives Positive Changes Positivity is a luxury in the contemporary world, for humans tend to be more impressed by negative thoughts. In such a scenario, if employers and HR managers can foster a culture of positivity in the workplace, it can do wonders to enhance individual productivity. This positivity may come in various virtues and realms, adding up to make an opportune company culture. These include empathy, gratitude, employee wellness, team building, cordial workplace interactions, and so on. Also, a positive work environment should not differentiate between genders and should ensure safety for all. In such a workplace, people will not have any other concerns than focusing on the quality of their work and organizational goals. To explain this better, we must pay attention to the findings of a report by Salesforce. It cites that if employees’ opinions are heard and valued, they are 4.6 times more likely to deliver performances to the best of their abilities. This validates that a positive, inclusive, and rewarding work environment inspires the best in employees. It drives positive changes in workers’ attitudes, and the overall impact is seen in the company culture’s overwhelming positivity. A Favorable Work Environment Leads to a Reduction in Absenteeism Employee absenteeism is a big hurdle in the flow of productivity of an individual, his team, and the organization as a whole. Yes, employees deserve their share of leaves and entitlements for genuine reasons. In genuine cases, the organization should not have any objections and rather be supportive. However, it may also be feasible that employees go absent from work frequently because of the work environment. Other causes of absenteeism may include workplace harassment, disengagement, employee burnout, and anxieties besides illness and personal reasons. Given that, HR managers must identify these stressors among employees and support them. When employees’ issues are addressed in an assuring way, they will not have to escape from work to avoid stress or fatigue. A survey by CareerBuilder states that more than 60% of workers are burned while working. There is every reason why this can contribute to increased absenteeism and decreasing productivity. So, if the working environment provides better stress management opportunities to workers, scenarios can be better. An Inspiring Work Environment Promotes Creativity and Innovation Employee productivity is a dynamic term, and to take it to new levels, employees should have creative and innovative visions. Also, their creative insights can make a progressive impact on the overall success of the organization. After all, thinking outside the box is needed the most to survive the great competitiveness of the modern age. However, it is hard to inspire creativity if employees are not free to express their opinions. If they do not feel a sense of belonging and feel their ideas are invaluable to their managers, they will lose the spark. On the other hand, in a working environment where employees are valued, empowered, and granted creative freedom, innovation will become a part of the company culture. As per LinkedIn Learning, creativity is the most critical skill in the world. Simultaneously, for this skill to have the right breathing space and contribute to productivity, the working environment needs to be inspiring. Besides, as Gallup reported, around 35% of employees get the chance to be creative only a few times a year. This is where they have to compromise with their natural productivity. The aura of the working environment should be such that employees feel a natural knack for investing creativity and innovation in every task they do. A Learning-Oriented Work Environment Facilitates Continuous Development A work environment where feedback is shared systematically and leaders support learning is ideal for high productivity. In such a work environment, employees get endless opportunities to recognize their shortcomings and areas of improvement. Based on the constructive feedback shared by their superiors, workers can streamline their professional development. They can learn something new every day with every task and hence augment their productivity. In fact, according to Hubspot, more than 60 percent of employees are receptive to feedback and would like to receive it more often. This is because they find feedback valuable to their learning, development, and growth. Hence, in a work environment that supports learning and growth opportunities, productivity will remain high. In addition to sharing feedback, leaders or managers should also be selfless and sensitive to various employees’ learning needs. They will create enough opportunities for workers to analyze their employee's performance and work on consistent improvement. On the other hand, if leaders are not supportive, it can restrict the productivity of employees. To explain, according to a survey from Glassdoor, more than 85 percent of workers anticipate support from their employers. In the absence of direction from superiors and an encouraging work environment, employees will witness a decline in their work efficiency. A Cordial Workplace Stimulates Cooperation Workplace relationships and cooperation between colleagues are essential for employee engagement. To a large extent, cordiality in employee relationships depends on the working atmosphere. If a working environment is stained with office politics and conflicts, it will impact individual productivity and efficiency. On the other hand, if a work environment is enriched with mutual respect and collaboration, it becomes beneficial for everyone. A lot of operations and projects in the corporate world are to be achieved in teams. In such situations, the efficiency of the outcome becomes dependent on the coordination between team members. For that, there should be healthy cooperation among colleagues and appreciation for each other’s abilities. This is, in fact, the reason why a lot of HR managers and employers pay heed to team-building activities. To conclude, as explained above, the work environment impacts employee productivity in ample ways. Employees feel empowered to raise the bar of their performance when they feel happy, safe, appreciated, and supported. Furthermore, the work environment or the workplace’s physical environment depends on how managers and employers define working conditions. It further depends on how individual behaviors add up to formulate a company’s working culture. As long as managers realize the need to invest in giving employees a worthwhile work environment, workers’ productivity and motivation will remain high. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Why Effective Communications Between HR and Employees Improves Business Success
Why Effective Communications Between HR and Employees Improves Business Success
Your employees are the heart of your business. If you’ve been in leadership for any period, then you know that establishing a strong connection through effective communication is vital to your organizational wellbeing. What you might not have known, though, is the critical role your Human Resources team plays in that process. HR is responsible for relaying all kinds of important information — employee compensation, training, company news, updates — so any breakdown between HR and your employees will have serious consequences. This article will highlight those consequences, contrast the benefits of strong communication, then show you how to make proper HR-employee communication a priority for your business. Poor Communication versus Strong Communication There’s a heavy toll that comes with lackluster internal communication. Here’s how it can drag you down and how HR can intervene to set things right. Your Employees Won’t Know What You Want From Them If your business is large enough to have an HR team, then it falls to leadership in your HR team to effectively communicate to employees what is expected of them. When HR fails to communicate job priorities and responsibilities, your employees won’t have the information they need to align their actions with your overarching business goals. As a result, you’ll fail to hit your objectives and fall behind on your targets for growth. The remedy to this negative outcome starts during the employee onboarding process, where your HR team can ensure that new hires are clear on their roles and responsibilities. HR can provide employee handbooks, for instance, that bundle all those initial details into one easily accessible package. That way, employees can refresh their memories on company policies and how they fit into the organization whenever they need. Down the road, HR can continue to support the alignment of your business goals and employees by keeping them abreast of important organizational changes, upcoming company initiatives, and pertinent strategic plans. This guide was designed to help you navigate through those difficult tasks and help determine the right software for your organization, download our ebook now. Download now Your Employees Won’t Trust You Let’s say your HR team is communicating details to employees, but those details are, at best, only partially correct. You’d probably label such communication incomplete, might decide that it’s misleading, and you may even go as far as deeming it untruthful. Your employees are likely to opt for the harsher interpretation, and as a result, will be disinclined to believe what they hear from the HR team. Fast forward, may start to disregard HR altogether, deciding instead to get their information from even less reliable sources. Ensuring all communications are accurate and complete, on the other hand, is a great way to boost employee trust and engagement. Your employees will feel more confident about the effort they’re exerting on the job and will be more willing to go the extra mile. Your Employees Won’t Feel Valued If you’re of the mindset that the only thing your employees value is money, prepare to be mistaken. Recognition and appreciation are key motivators for almost any worker, and a lack of communication from HR may contribute to employees feeling undervalued. Undervalued employees don’t work as hard, and more likely to call it quits. Conversely, you can have your HR team take the lead on helping employees feel like they are important to the business. Clear and honest communication will be a good start here, but you can build on that with direct efforts to call attention to employee contributions, such as a formal employee recognition program and awards for a job well done. Fostering Better Communications Now that you understand the importance of communications between HR and your employees, you might be wondering how you can improve said communications to facilitate better business outcomes. There are three major strategies all employees can leverage to improve their communication skills. A strong start to the empathy strategy might be evaluating your current communication tools to determine what works and what should be abandoned. Internal communications software is constantly evolving, so be sure to stay abreast of the latest and prepared to make a change if your current tools are hindering performance. Next, you should ensure that messaging from HR to your employees emphasizes loyalty and remains consistent in its accuracy. This will help build trust and lay the groundwork for a strong employee-brand connection. You can build upon this by making communication a two-way street, and providing opportunities for employees to offer formal feedback. Finally, don’t underestimate the value of metrics and KPIs. Keep track of these over time, and they’ll help you lock in on (and enhance) your best performing techniques while excising underperformers from your communications strategy. Wrapping Up Communication is critical for business, and your HR team should take center stage when it comes to keeping you and your employees on the same page. Remember that neglecting communications will leave your workers confused and resentful, but emphasizing it can improve engagement and encourage them to perform at their peak. With the right strategies, you can facilitate communications between your employees and the HR team, aligning everything with your business goals and maximizing the benefits for all. About Author:This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
5 Must-Have Workforce Analytics Reports for your HR Dashboard
5 Must-Have Workforce Analytics Reports for your HR Dashboard
Analytics is becoming more and more popular, especially among HR professionals. According toa survey, around 94% of HR professionals believe that analytics is crucial for business growth. However, it can be challenging to manage data to meet the goals of your organization. The HR dashboard comes in handy to help the HR department. It allows business owners, HR managers, and HR analysts to gain access to a centralized view of their workforce metrics and trends. This post takes a close look at the top 5 Workforce Analytics Reports for your HR dashboard. You can take advantage of these reports fortalent managementand more. What Is Workforce Analytics? Before we dive into the Workforce Analytics Reports, it is crucial to know what Workforce Analytics is. In the simplest of words, Workforce Analytics is a useful algorithm-based model that leverages employee data for helping organizations achieve a higher ROI (Return on Investment) and better decision-making. What Makes Workforce Analytics Different From HR Analytics? Workforce Analytics and HR analytics tend to be used interchangeably. However, the two are slightly different. The main difference between the two is that Workforce Analytics is mostly used for talent management and focuses on analyzing data relating to people. In addition to the above, Workforce Analytics relies heavily on analytical software for managing and reporting on employee data. On the other hand, HR analytics deals with the organization at large. It involves tasks such as strategic organizational issues, procedure efficiencies, and day-to-day operations. Now that you know about what distinguishes Workforce Analytics, you will have an easier time understanding the Workforce Analytics Reports. The Top Workforce Analytics Reports That You Need To Include With the following reports, you can achieve a lot more. 1. Compliance One of the most important Workforce Analytics Reports is Compliance. Every HR department needs to make sure that every process and person remains compliant. There is a need to report on policy violations and their severity along with KPIs on diverse and inclusive hiring as well as promotions. In the majority of cases, regulatory bodies require businesses to keep track of specified metrics for maintaining compliance. 2. Hiring Workflow Another type of report that you can apply to any HR process or workflow is Hiring Workflow. It is meant to help out with hiring. You can use it for tracking the following. The number of people that are active during the hiring process. The amount of time it takes for candidates to move to “position filled” from “application” status. The way candidates move from one stage to the next. It is perfect for monitoring the conversion rate of each progression level. 3. Source vs. Quality of Hire Now, if you want to better understand where the top talent appears from or are planning to start the hiring phase, Source vs. Quality of Hire is just the report you need. It allows you to organize data to view sources, including job boards, recruiters, referrals, and more. You can use it for the following. Who is involved in the talent acquisition process Where previous hires were source from Which roles people are hired for With this report, you get to match the data to find the quality of hire. It plays a huge role in performance metrics. Whether you are aninternet marketing servicesprovider or run any other type of business, you can take your business to new heights using this report. 4. Process Tracking An important question that you need to consider is how long does it take for different HR processes. With Employee process Tracking, you get to track the start and end dates for on-boarding, recruitment phases, projects, settling issues, and more. Moreover, this report lets you identify and report the key stages through the process. This means that you should be able to analyze just about everything, such as “interview time” vs. “number of interviews conducted.” 5. Employee Information With Employee Information reports, you get to make the most of employee metrics. They will show you just how well each individual is performing. Furthermore, you can leverage the report for determining how well the business is supporting employees to achieve the desired performance. The following details will be mentioned in the report. Turnover and headcount rates Uptake of benefits Usage of sickness leave and time off 1 on 1 evaluation scores Use of training resources NPS or wellbeing scores Engagement (like event attendance and number of logins using the company intranet) Setting Up the HR Dashboard To set up the HR dashboard, you need to use an ATS (Applicant Tracking System). It will provide built-in reporting for automating most of the process. At the most basic level, you require the following. Ways to find and collect employee and business data. A tool or software for record-keeping to ensure that data is aggregated and kept in one place. A mechanism for storing and accessing historical data for comparison and checking trends. It is vital to collect and aggregate the data to take advantage of the Workforce Analytics. Then, you can start comparing to track employee churn rates and more. When you measure the changes over time, you get to present valuable data to stakeholders to ensure that the right decisions are made. Michael HawkinsFranchise Owner of Interim HealthCare SLC “Interim Healthcare SLC needed HR technology, and we’re pleased with the results we’ve gained from LIKE.TG’s solutions for recruiting, onboarding, and employee engagement. Yet it’s an opportunity for all Interim franchises. It would be so great if each franchise owner could implement similar solutions to replace legacy systems that might not work as well as they should.” How Workforce Analytics Benefit Organizations? By using Workforce Analytics, organizations get to achieve a higher level of efficiency and are able to identify opportunities for better employee management. Generally, organizations can expect the following benefits when they use Workforce Analytics. The ability to find the best candidates to meet the organizational needs. The ability to forecast high-performers to ensure that resources are allocated to retain them. Evaluate future organizational needs for ensuring that the right recruitment strategy is developed. To determine employee satisfaction and engagement for sustaining high-performance levels. Workforce Analytics Reports for your HR Dashboard Once you have read this post, you will know everything there is to know about the different Workforce Analytics Reports. When you use these reports in your HR dashboard, you will be able to maximize the efficiency of your HR department. Add these reports now to get more done.
How to Resolve Conflict Effectively
How to Resolve Conflict Effectively
Workplace conflict — though fairly common — is an uncomfortable situation that can quickly escalate to a major problem if left unaddressed. It can result in increased workplace stress, decreased job satisfaction, higher rates of absenteeism, lower productivity, and poor morale and quality of work. But conflicts are inevitable. The idea is not to try to prevent them completely but to resolve and manage them effectively. When people use appropriate strategies to address issues, they’re able to keep their differences from getting out of hand. “Establishing conflict management processes in a company is fundamental, as it helps reduce conflict instances among employees,'' says Casper Hansen, an expert in resume writing from Resume That Works. Below is a step-by-step process to help you manage and resolve conflict in the workplace. 4. Have a private and honest meeting. Before trying to resolve any issue, find a safe, private, and neutral place to talk so that all parties involved feel free to participate in an open and honest discussion. Don’t choose the office of either party or a location near them. Establish a positive and assertive approach. If necessary, set ground rules. Ensure that each side gets enough time to express their views — and feelings — regarding the matter. Creating time for people to publicly acknowledge hurt or anger can help them feel heard. Then, get both parties to agree on what the issue is. Obtain as much information as possible on each side’s outlook. Continue asking questions until you’re confident that all the conflicting parties are on the same page. 5. Determine a goal and develop a plan. Employees will find it easier to interact with one another if they realize that they have a common goal. Once that’s established, both parties should collaborate to develop a solution for the problem. People approach conflict in various ways. A person may have one or more methods they prefer and use regularly. The Thomas-Kilmann Conflict Mode Instrument (TKI) is a psychological tool used to measure an individual’s inclination towards a specific method of handling conflict. These are the five conflict resolution strategies from TKI. Avoiding: Someone ignores the conflict or withdraws from it in hopes it will resolve itself or die down eventually. Oftentimes, this strategy is used when the discomfort of confrontation overshadows the potential reward of resolving the conflict. Competing: An individual resolves a conflict by asserting their own interests and “winning” at the expense of the other party. It only works in situations that are not amenable to collaboration. Accommodating: One party sacrifices their own concerns to meet the needs of the other party. This approach can appear to be a gracious way to concede, but it may also lead to unresolved issues if used excessively to maintain peace or avoid conflict. Collaborating: This strategy involves working together to find a solution that meets the needs of all parties involved. This style is most effective when there is a need to find a mutually beneficial solution that requires a high degree of coordination. Compromising: Parties that compromise are each willing to sacrifice something in order to reach an agreement. It’s the middle ground between competing and collaborating. In this strategy, every party gives up a bit of what they want and no one gets everything they want. Find common ground and identify strategies each party can agree or compromise. Listen, communicate, and brainstorm together until you cover all options. For example, maybe someone sensitive to noise says they need a quieter office mate. Start by figuring out which factors generate the biggest issues. Perhaps the person causing the bother simply has a voice that carries easily. If the upsetting sound level stems from a trait someone can’t help, the best option is probably to relocate them elsewhere. However, if it’s behavior-based, maybe the person concerned could adjust their actions a bit. For example, the problem may be that a worker plays music through headphones, and the noise-sensitive person can still hear it. Asking the listener to turn down the volume, only listen to music for a half-day, or use an alternating quiet-hour system could offer possible compromises. 6. Evaluate how things are going. Never presume that an issue is fully resolved after you set up a plan. Continue to keep an eye on the issue and assess if the solution is working. If necessary, schedule follow-up meetings to check progress. Plan to meet about two weeks after finalizing an action plan to give everyone a chance to try out the solution and assess how it works. These gatherings should involve both parties and give them ample time to discuss the actions they’ve taken to end or ease the tension. Urging people to stay open and honest about what leads to progress can keep them on track. Notes about what’s working well make it easier to motivate people to continue pursuing positive change, too. But conflicts don’t always resolve after the first attempt. So if the issue isn’t resolved or later resurfaces, take necessary action. This can include coming up with preventative strategies for the future. 7. Identify and Implement Key Takeaways Lastly, look for lessons you can learn from the conflict and how you handled it. Reflecting on the conflict's resolution process offers valuable insights into the dynamics of your team, the effectiveness of your communication, and the resilience of your organizational structure. You not only equip yourself with a better understanding of how to prevent future conflicts but also improve your ability to foster a more supportive work environment. And documenting these lessons and sharing them with your team can also help in building collective knowledge and perhaps even company policy and procedures. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now About Authors: Allen Cranston is an analyst and resume writer. Allen is committed to helping talented professionals show the world what he is truly capable of. Since launching in 2012, Allen has helped over 4,000 job applicants land their dream jobs for Resume That Works. He is constantly looking for new ways to help people achieve their career goals. Additional reporting and insights were provided by Isabelle Foster, a professional writing tutor from papersowl.com. She worked in numerous online writing services as well as tabloids, alongside being an editor of a few co-produced books. Now, she offers top-notch tutoring on the subjects of conflict resolution, anger management, and life skills. FAQ Frequently Asked Questions Have another question? We'd love to hear it. Book Your Free Demo What is a workplace conflict? A workplace conflict refers to a disagreement or friction between individuals or groups within an organization. It can arise from differences in opinions, values, goals, or communication styles. Is conflict at work normal? Yes, conflict at work is normal and inevitable. In any workplace, individuals with diverse backgrounds, personalities, and work styles come together, leading to differing opinions and perspectives. The focus should be on developing effective communication, and conflict resolution skills, and fostering a positive work culture that encourages constructive dialogue. Can you ignore conflict at work? Ignoring conflict at work is not a recommended strategy. While it may be tempting to avoid confrontation, overlooking workplace conflict can have detrimental effects on both individuals and the organization as a whole. $(document).ready(function () { $(".show-hide-faq").click(function () { var el = $(this).parent(); var answer = el.children(".answer"); if ($(this).hasClass("bg-plus")) { $(this).removeClass("bg-plus"); $(this).addClass("bg-minus"); } else { $(this).removeClass("bg-minus"); $(this).addClass("bg-plus"); } answer.toggle(); }); });
6 Things To Consider When Choosing A Global Employee Recognition program
6 Things To Consider When Choosing A Global Employee Recognition program
One of the sole responsibilities of the Human Resource department of any organization is to keep employees happy and implement strategies to make them loyal. Employee recognition and employee appreciation are more important in this competitive business environment than ever before! Before we go more into the depth of the topic, do you know what an employee recognition platform is? What is An Employee Recognition Program An employee recognition platform is a process of recognizing the contribution of employees through monetary and non-monetary rewards. The intention is to encourage employees, increase productivity and employee loyalty. Of course, no one would want to work in an organization where their efforts are not appreciated. An employee recognition program makes that the workers of any organization are valued. This is why many organizations have designed and implement employee recognition programs that aim to appreciate employees for their contribution to the success of the company. Types of Employee Recognition Programs Employee recognition program can be of two types: A Formal Employee Recognition Program An Informal Employee Recognition Program A formal recognition program includes awards, increments, bonuses, gift cards, etc., while an informal recognition program can be either verbal or a letter of appreciation. Most of the organization uses a combination of both for the maximum output. This guide was designed to help you navigate through those difficult tasks and help determine the right software for your organization, download our ebook now. Download now Why Employee Recognition? Why should companies invest hundreds of dollars in rewarding employees? The short answer is that a small amount of reward money pays back ten times in productivity. Time and again, research has shown that employee recognition is the best tool in HR's arsenal to motivate employees and increase productivity. Here are some benefits of Employee Recognition for companies: Saves Money Research shows that employees are twice as likely to quit within the year if their efforts are not appreciated by the company. We all know that recruitment is a capital-intensive process; a lot of money is spent on hiring the right candidate, and if that employee quits within one year, the money is wasted. Employee recognition is a cost-effective tool that keeps employees from quitting prematurely. Even informal and non-monetary recognition has the power to keep employees motivated and loyal to the company for a longer duration. Higher Productivity In the 21st century, employees are the best resource of a company. Every company has the same access to technology and supply chain. Employee ingenuity and dedication make the difference between good and great companies. Here, employee recognition plays the essential role of keeping employees motivated to keep doing better and better each day. Studies show that effective recognition programs increase employee productivity by as much as 14%. Moreover, employees are more likely to go the extra mile for their organization if they feel their efforts would be recognized and appreciated. Interestingly, employees are even motivated by negative feedback. Researchers at the Harvard Business Review found that feedback tells employees that their work is being recognized, even if it is critical. It is paramount in motivating them to do more. Increases Trust and Loyalty Effective employee recognition programs increase the trust of your employees in the management. If their efforts are appreciated, employees are more likely to believe in company values and dedicate their time to achieving company goals. Moreover, recognition also increases employee loyalty. Employees who are praised and rewarded for their hard work are less likely to leave the company. In this way, organizations get to keep valued resources. The article focuses on 6 things to consider when choosing and implementing a global employee recognition platform. These are: Define the Employee Recognition Strategy The first thing to consider when making an employee recognition program is to define a strategy. It is the need of time to recognize the employees, but HR also has to consider some other facts too as it comes with a few limitations. They should communicate the impact of the growth of the business on the employees. The workforce should know how these employee recognition programs are helping the companies and employees both. The next thing to consider is the guidelines that depend on the location and a few other things like eligibility criteria, the structure of the business, and frequency. These set guidelines make the employee recognition programs as transparent as they should be. There is no room left for confusion on both ends. There should be fixed criteria for winning. It means that all the employees should know what the process of participation is and how a winner or employee of the month/week is selected; what are the basic criteria for selection? Allocating a proper budget for the resources is the last thing to consider in a strategy. The resources include both financial and human resources. Multiple Programs for Global Companies When a business runs globally, it should understand that it is not necessary that a single employee recognition program would be successful for all the employees working from different regions. A global organization has a workforce worldwide, and they cannot be motivated by the same program. One employee program that might work best for one set of employees might not work for the other one. Various employees from various regions are motivated by different programs because of the different cultures and different mindsets. For instance, you may motivate your Muslim employees more by giving those breaks at their prayer times, while Christian employees will appreciate holidays on Christmas. An organization should first consider the factors mentioned above and carry research before finalizing a program. What an organization can do in that case is to collaborate with the local organizations to motivate workers and distribute rewards. Multilingualism The language barrier is one of the most important things for an organization to consider when expanding globally and designing an employee recognition program. When employees and management have a language difference, the chances of errors and miscommunication are high, thus leading to less productive employees. When designing global recognition programs, organizations should categorize them according to the languages. To implement a global employee recognition program, the introduction of a virtual platform is important. The virtual platform should have a built-in language conversion feature that allows employees to switch to the language they find suitable. This structure also allows the HR personals to keep a record and monitor the performance of employees accordingly and give them incentives. Additionally, you must ensure transparency in the global virtual platform, so all your employees from any geographical location trust the system. At times, employees may feel that they have been overlooked because the company prefers a certain location more than the others. Hence, transparency is key to avoid such misgivings. SOLI SOLI stands for Standard Of Living Index. It measures the living expenses of people. With global expansion, there comes a lot of confusion because of the workers working from different corners of the world. It means that when designing an employee recognition program, SOLI should be considered as the standard of living of the workers varies from region to region. This is not workable for two employees working from two separate regions to receive the same amount of cash reward. For instance, an organization has two remote workings, A and B‒ the former lives in Japan, and the latter resides in Pakistan. Paying them both a reward of $ 400 would not be fair since they both have a different SOLI. Your global employee recognition program should be fair and equitable. Hence, reward employees according to their standard of living. One important thing to note here is that you must make sure to mention that the difference in rewards is because of the SOLI framework, so employees do not feel they have been treated unfairly. Gamification Many studies show that gamification can also play a good part in motivating employees. It makes workers more engaged. There are many examples of gaming elements in the training and learning of employees. Adding gaming elements to the employees' recognition programs can work wonders for your firm. You can appreciate the employees with scores and badges. Gamification is also virtual. The HR team should consider their employee recognition software to boost the right behavior. Workforce Metrics At last, when appreciating employees, it is important to consider the workforce metrics. It means that the same reward might not work for every worker. For instance, a reward for a 25 years old might not make the 55 years old employee happy. The rewards should be designed such that it holds an equal position for everyone. It is important to consider the factors that motivate different age groups when designing employee recognition programs. Final Thoughts When expanding your business globally, it is one of the sole responsibilities of organizations to design and implement employee recognition programs to keep them happy and motivated. Recognizing your employees saves the company money, ensures high employee productivity, and maintains loyalty which can lead to competitive advantage. Therefore, companies must maintain an effective employee recognition program to avail its benefits. Keep the points mentioned above when designing your global employee recognition program, and you won't fail! About Author: Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles forMuslim Pro
Role of HR in Building a Company's Culture
Role of HR in Building a Company's Culture
Work culture echoes diversity, innovation, and individuality reigning supreme. Corporate culture is a guarded secret. Top brands build a work culture identical to the image of their products, services. The same image becomes an extended part of public image in the marketing campaigns. The balance between how teams set new norms and how audiences shape the future line of products is a master act. All popular brands work hard to build a work culture with some aspects hidden from the outside world. You may put it across as an entrepreneur's sum of experience and vision. Corporations can set definitive guidelines for the employees to embrace, endorse. Top management could imbibe it at the personal level too. The widespread acceptance and implementation at the ground level prove a challenge. Human resource management carries the baton. They march with pride and glory. They're the ones who set the pace, pave the ground for the teams to flourish. HR Materializes the Corporate Practices The entrepreneurial spirit seeks adventure even in mundane tasks. HR teams acknowledge the fact that a winning mentality needs a system. Why does dedication go missing in employees? Why does the recruitment team fail to pick bright minds? How many times do we see brands continue existing at a level below their potential? Human Resource breaks down the corporate philosophy into an actionable plan. They go out in search of finding a viable model that could fit people from all levels. How to keep employees motivated? How to make them believe there's something for everyone? Maintain a Strong Professional Network with Teams Human Resource has one advantage over any other department. Their work profile enables them to build a concrete connection with employees. Employees could have a dialogue on any issues with HR professionals. It opens a venue for HR teams to gain trust. It's an advantage but not without responsibility. HR has insightful details on team members and their skill-set. Operations teams approach HR first to fill the vacant positions within the organization. They want to promote someone who knows company culture in and out. It harnesses team spirit, instills ownership, and builds trust among employees. When a colleague gets promoted, it makes or a celebration for everybody. It shows every team has played its part. Feedback Sessions or Mentorship Opportunities HR policies are complex pieces of information drafted to make things convenient. The nucleus of every successful policy was once a part of an issue. The brainstorming and employee-centric approach turned into an element of solution with time. Does it sound familiar? Does it remind you of one of the HR sessions? Top brands don't see problems as a matter of concern. They see it as opportunities to build progressive policies. The issues the employees face have their answers with the top-level executives. The mentoring sessions expand the mindset of employees. They gather a whole new perspective. It's how you build an ideal work culture. Diversified Workforce and Culture-Driven Solutions Diversified workplaces offer scope to look at existing issues from a different perspective. In a world where technology is shaping the future, every industry is looking to keep pace with time. How does your company ensure they're on the top of the game? Have you asked these questions, and have they been addressed? HR teams have found a unique solution. Their success mantra is to hire talent on merit. They embrace diversity at workplaces. It ensures you don't miss consumer pain points. Or overlook the culture-specific viewpoint. Communities are evolving. The entrepreneurial spirit is limited to no age, experience. The recruitment teams look for candidates coming from different backgrounds. They get excited to see candidates offering a new perspective on things. A unique outlook is what the world needs. The corporate sector didn't outthink the competition. Time outplayed every small or established brand with a limited take on success. Companies relied on old practices for too long out of the fear of losing their consumer base. In the end, consumers left them for another brand. Embracing Technological Advancements to Liberate Creative Souls Pandemic shook the world to its foundations. Each sector faced a challenge they never dealt with before. How do you feel looking back? We had an unfavorable situation at hand a year ago. Technological advancements rescued businesses by connecting remote teams. HR software is a part of managing routine tasks. Entrepreneurs don't want HR professionals to sit behind the desk all day long. They have a different role lined up for them. Top companies see HR professionals as talent managers. They're responsible for bringing a seamless transition from old work habits to new ones. The new wok models include the latest communication and work-management apps. The work-from-home model would make way for hybrid workplaces in the future. HR acknowledges the importance of preparing the team to self-monitor, stay self-motivated. In the corporate world, HR teams are the change agents. They execute the policies without losing the focus on the goal- Employee happiness. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now Hiring Aspiring Candidates By Endorsing Work Culture What's the point in building a work culture if it doesn't inspire people to join? The work culture at top organizations helps draw talented individuals. If they fail to join, they see themselves as the disciples of identical work philosophy. The work culture or work philosophy isn't for employees alone. It carries a light that shines to eradicate social myths and uplift the human spirit. There are two aspects of ideal work culture. What is work culture? It's a hub of creative practices carried out by employees to foster creative energy. These beliefs work the best in the company of the right individuals, the right mindset. One aspect of work culture is to inspire the teams by the fire of their passion, dedication. Two, make the audience aware of their strengths by introducing innovative products. The motivational part is to outperform the previous industry standards. Employee Management, Team Building, And Recreational Activities Imagine the word carried by those who move to different places. HR teams invest resources in selecting applicants, preparing the questionnaire, and handpicking candidates. Filling a vacant position isn't about replacing a person. It's about setting a new standard for the same profile. HR management software takes the guesswork out of the equation. The recruitment team wants to hire a leader for the same profile. A leader could nurture talent and manage to fulfill its expectations. Leading HR-related software breaks the silos of information into insightful details. HR teams perform query-based searches and figure out the top candidates. HR promotes a competitive spirit among employees. Every internal job posting brings along an opportunity to strengthen team spirit. What does your HR think of mental wellbeing? Have they taken the initiative to address such issues? The work culture looks after various aspects of employee health. Mental wellbeing has caught a lot of attention. Recreational activities have brought eating, living habits into the sphere. HR teams pay close attention to daily performance to pick up the signs of mental fatigue, burnout. The introduction of interest-specific holiday packages is one way of keeping employees active. HR teams have identified the challenging areas. Employee health is at the top of the agenda. They put individual growth, happiness as high as customer satisfaction. They consider customer happiness one of the factors to evaluate success. It's not the only driving force. What about work satisfaction? How to keep them motivated, geared up to tackle adverse situations? Work Culture and The Age of HR Software HR payroll software is the best case study to learn about emerging trends. The manual entry is a waste of time. It's not about the size of the company. It's not about whether you need it or not. It tells us if you're prepared for future growth or not. HR professionals could spend the same amount of time resolving employee queries. Not paying attention to suggestions or leaving feedback out demotivates employees. They don't find themselves a part of the organization. HR software may not seem a crucial factor in building the work culture of your choice. Company culture is about bringing your perspective into action. Your voice represents the brand. Entrepreneurs love team members who bring questions to the discussion. HR teams acknowledge that these questions open up the conversation. They could lead to a solution or stop from moving in the wrong direction. Companies consider transforming the corporate philosophy into a cultural theory the top priority. They sit with HR teams to set guidelines for the employees. These guidelines serve as the information center. The clarity about one's role lends direction, a sense of purpose. Employees feel encouraged to go to work every morning. They don't limit it to a job. They see it as a part of inner growth, a part of their dreams. Look at your favorite line of products. Don't they speak about work philosophy, work culture? The place where you sit and work reminds you of the hard work put in to have a creative vibe flowing all around. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
HR's Role in Employee Training & Development
HR's Role in Employee Training & Development
Highly engaged employees are usually the most productive, positive, dedicated ones. They’re willing to go above and beyond their job expectations and immerse themselves in achieving company goals. They also display deep loyalty to the companies they work for so long as they’re being provided what they need to be happy at the workplace. One of those workplace needs revolves around being challenged and nurtured into the highest version of self. The top talent in your industry is primarily attracted to employee development and training initiatives. They’re insistent about adding value to their respective roles and the company culture by constantly growing personally and professionally. Let’s explore your role in facilitating employee development and training and why your involvement in these aspects is valuable. Five Ways HR Plays a Role in Employee Training Development A survey found that “only 29% of employees are ‘very satisfied’ with their available career advancement opportunities. 41% marked those opportunities as ‘very important’ when it comes to job satisfaction, engagement, motivation, and employee retention.” This means that the right opportunities for career growth can keep employees at your company longer, motivate them to perform at a high level, productively engage them, and keep them satisfied with their role. Here are five ways you can deepen your influence in employee training and development. Make sure all training materials are provided Not having what you need to complete training can take the air right out of the development balloon. One way to positively influence employee training and development is to ensure that everyone receives the training materials they need on time. For example, if your company uses virtual or e-learning services for its training or development activities, make sure that your employees are briefed on how to use these services responsibly. Give them information on browser security, privacy measures, and how to use the system. You could also make sure their training schedule is set and that they have a quiet workspace to ensure a productive e-learning training experience. Audit your training materials. Make sure they’re the most current and safely discard those that aren’t. You could also make sure any software, technology, or services used for training is up to date and in top condition. Be wary of certification dumps and ensure all training materials are legitimate and up-to-date. Keep track of everyone who is training and check in with them throughout the process to make sure they have everything they need. Facilitate meetings between company leaders and employees HR professionals are often labeled as the bridge between leaders and workers. It’s not often that company leaders interact with those on the frontline of their companies and vice versa. But for training and development to be successful, company leaders and employees need to work together. You should be scheduling and facilitating regular meetings between company leaders and employees. These meetings could be between managers and workers, CEOs and managers, even shareholders and top-performing employees. It’s highly beneficial for company leaders to hear what employees need in training and development straight from their mouths. You may not be asked to lead or attend the meeting, but ensure you’re reaching out to company leaders to connect with employees on the frontlines. Offer to set up these meetings, send out emails regarding the request for them, or take notes on behalf of an attendee. Ensure you’re also responding promptly to company leaders that reach out to you with requests for information. Help employees apply for open positions within the company When an employee expresses interest in moving up in the company, it’s best to work with them immediately. This helps ensure they don’t look elsewhere for a higher position or feel devalued because they didn’t receive any guidance on moving forward with this request. Be intentional about helping employees apply for open jobs within the company. Not all employees express their interest in moving up in a company out loud. But for the ones that do, you can work with their managers to see how to best support them in their next steps. This could mean sending them information on what to do if they’re applying for a position internally and how to fill out an application as an existing employee. It could also mean offering any resources on bettering their resume by effectively showcasing the hard, soft, and transferable skills learned through their current position. Any classes, resources, or events on how to write a cover letter or brush up on interview skills would be suitable to share as well. Keep up with training development trends Each business owner, manager, employee, and so on have their unique strategies for successful employee training and development. We’re able to draw from a massive pool of thoughts, methods, techniques, and plans that influence training and development. Because workplace culture is changing so rapidly, it’s essential to keep up with training and development trends. For example, one trend that’s surfaced is personalizing the training and development process to each employee. Personalizing the training process is highly dependent on understanding the way each employee learns. Whether they’re self-directed learners who would instead plan, carry out, and evaluate their learning experiences or experiential learners who lean on their own experiences to understand the information at hand, you should construct an individualized training program based on this information. Ensure that you’re using all of your platforms to stay engaged with training and development trends. When new concepts, programs, or solutions are introduced that could better your company’s efforts, share them with leadership and push to explore them fully. Encourage the use of employee development plans We’re getting further and further away from the days of training in groups and offering employees “one-size-fits-all” development methods. Each employee has their individual career goals, thoughts on where they feel they can make the best impact, strengths, weaknesses, and potential. Creating a detailed employee development plan can honor the individuality in your workforce. An overall professional development plan that details how your company is committed to providing opportunities that meet your employees’ aspirations, long-term strategy, growth goals, and leadership training is essential. Using employee-specific development plans is an excellent strategy to ensure each person is being supported based on their individual needs. If employee development plans aren’t being used in your company, encourage leaders to begin implementing them. If they are being used, ensure that managers and employees create them together and follow along with steps laid out. Ensure you also can explain your company’s overall commitment to nurturing employees to new levels in their careers. The Value of having HR Involved in Employee Training Development This world gives us no constants except change. So, you need employees who are passionate about growing professionally and personally if you don’t want to risk falling behind your competitors or getting out of touch with your clients’ needs. HR professionals give employees the support, resources, and guidance necessary for advancement. Productivity gets better when employees are challenged and find new ways of excelling in their positions. They’re more engaged with their roles, coworkers, and managers, which influences the overall company culture. When you’re involved in employee training and development, you’re deepening your commitment to company longevity. Nurturing and developing top talent is so crucial to company longevity. So, keep on top of training materials, bridge the communication gap between employees and company leaders, and help employees apply for internal advancement opportunities. You’ll also want to keep up with training and development trends and encourage employee development plans to ensure your as involved as you can be. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Top 7 Customer Testimonial Tools to Help You Drive B2B Sales
Top 7 Customer Testimonial Tools to Help You Drive B2B Sales
Modern businesses revolve around customers because today, customers’ voices can be heard more than ever. With the advancements of technology and social media, it became significantly easier for businesses to obtain insights and for customers to share their experiences. We all know how important it is to have more than satisfied customers and how much it can benefit a brand or a company. Therefore, successful businesses of the modern world are actively shifting their focus to the customers and their core needs. But more importantly, giving your customers a backbone to share their satisfaction with your product/service will lead to building a trustworthy social proof. In that light, crafting great testimonials and effectively sharing your customers’ satisfaction stories is of utmost importance for your business. Now, the latest state-of-the-art trends, which are giving businesses the upper hand in driving B2B sales and making prospects are video testimonials. A lot of thriving businesses already shifted gears to video testimonial services and added more depth to their customers’ stories. There are a lot of video testimonial tools in the market, so here are the top 10 that can strike a difference. Testimonial Hero Testimonial Hero enables companies to create outstanding B2B video testimonials. Moreover, it is adapted to the current situation with the pandemic, and it specializes in remote video testimonials. By offering top-notch recording and editing services, crafted through a hassle-free process, it is one of the most popular tools on the list. Here is how it works: Kick-off meeting with experts from Testimonial Hero who note your ideal interview questions and conceptualize how to shape the best video testimonial 30-minute hands-on with your customer to set everything up and film a remote video testimonial Editing and transforming previously filmed content into a compelling 90-second testimonial Pros: Highly professional video testimonial service, using the highest-quality equipment The staff takes care of everything and delivers a finished product A multi-expert approach to cover the whole process from pre-production to post-production Proven service with dozens of satisfied users Cons: Not offering any additional action and consideration metrics over published testimonials (not exactly a Con, but a “would-be-nice” feature to have) Testimonial This testimonial service brings a simplistic and user-friendly approach to easily record testimonials. The users of Testimonial range from startups through SMEs and even up to some of the Fortune 500 companies. Testimonial also offers your customers to make both text and video testimonials. The service works by creating a link for users to send to their customers via multiple platforms. It also has a fair number of tweaking options for recorded testimonials as well as integration options across many platforms like WordPress, Wix, Appy Pie Website, etc. Pros: Reasonable price Easy to use with minimalistic design Money-back guarantee if you don’t get any testimonial from your customers Cons: It could have more editing tuning options for testimonials Voxpopme Voxpopme is a video testimonial service made to quickly collect the best insights from your customers while preserving the quality in the process. Additionally, it comes with an automated analytical toolset that helps with further understanding of your NPS and sentiment metrics. Lastly, it offers the versatility to tweak and tune collected video testimonials and further analyze them if needed. Voxpopme creates remote video testimonials like this: Collects CX experience and feedback either from users’ or platform’s on-demand audience Analyzes and categorizes gathered feedbacks and provides features to expand users’ customer understanding (“Test Single/Multiple Concepts” Feature for example) Creates showreels and provides various sharing and embedding options Pros: Extensive toolset for various analyses including qualitative and quantitative metrics Proven track-record Cons: Hefty price tag GetBravo GetBravo is a cloud-based platform that makes simple and affordable video testimonials. This solution is ideal for smaller businesses and startups or those with a lower budget in mind. It comes with a somewhat decent amount of options to publish embed completed video testimonials. What’s more, GetBravo has everything you need built-in on their website, with a few useful articles on video testimonials. It is really easy to customize testimonial requests with the company's logo and even write specific questions you want to be answered. The only thing you need to do next is to embed the code of testimonial recorded to your website and you are all set. Pros: Very easy-to-use Affordable price even for their top-positioned plan 7 day trial period to test it out Cons: Lacking more editing and post-production options The quality of the video is limited by the interviewee's web camera VideoPeel VideoPeel is a mobile-friendly, remote video testimonial service that makes it easy to collect video social proof. Simply enough, users can provide their customers with testimonial links instantly, relieving them of any additional action to effectively record their testimonial. Even more, VideoPeel takes care of the entire process by automating everything from making initial requests to publishing and analyzing testimonial performance. There are many options for various types of video marketing, but we will stick with video testimonial features that include: Creation of user-tailored instruction forms for the customers (involving personalized prompts and branding) Hassle-free recording process from customer side available via a single link Multiple publishing options like video carousel, picture-in-picture, or video library intended to fit different platforms Video testimonial insights analytics Pros: It doesn’t require any hassle from customers who are recording their testimonials Great publishing features Reasonable price tag Cons: Video NPS, Video Sentiments and Consumer Insights aren’t included in VideoPeel’s Video Testimonial plan Only Premium and Enterprise plans offer publishing options and additional analytics LivingLens This flexible platform offers many features to craft distinctive video testimonials that highlight key points of user products services. Furthermore, it is mostly intended for brands, agencies, and technology healthcare enterprises. It comes with a dedicated set of tools for in-depth analytics for extracting insights and powerful publishing features. LivingLens works like this: Collecting video testimonials through surveys shareable via an app, cloud, or Zoom Analyzing key elements of testimonials for better decision-making in what to publish — analyses are aided by smart BI and ML technologies Creation of resourceful showreels that can trigger desired emotions or decisions Pros: Offering a lot of options for collecting testimonials In-depth, state-of-the-art technology standards to extract insights and provide other significant metrics Video insight knowledge base Cons: Some hassles with exporting multiple videos The price tag is not publicly visible “I can’t say this enough: Without LIKE.TG, we could not have communicated important project information or demonstrated that we could take on an increased workload. We now provide real-time workforce statistics and productivity reports that have helped us win more projects.” Shirley Garcia Auditing and Operations Administrator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC Learn More The Bottom Line The last entry on our list is VideoGenie — a simple and user-friendly platform that helps capture testimonials in classic and simple ways. A lot of major companies are using this platform, like Facebook, Disney, and Levi’s, just to name a few. VideoGenie is versatile, covering all the phases to publish a testimonial — from various recording features to digital rights. It works like this: Collection of customers’ video testimonials from multiple sources and platforms with a toolset to create effective prompts or restrain the recording with a pre-set timer Reviewing of submitted videos to correct, tag, and set tracking parameters Publishing videos to social platforms via embed code or simple download to publish on other websites Applying metrics to analyze the impact of video testimonials — sales, generated traffic, time spent, etc Pros: Easy to use, versatile platform Reputable and reliable service Minimalistic approach with just enough features Cons: The whole process from collecting to publishing videos is almost entirely left to be conducted by the companies The price tag is not publicly visible Conclusion To sum up, video marketing is the next phase in the digital marketing revolution. As we speak, video campaigns are being conducted for virtually any type of business for many purposes. Driving sales and customer expansion and retention are essential, but what drives it is the story behind the satisfaction of the customers. Naturally, giving a face to your story with video testimonials and transferring satisfaction and life-changing experiences to the viewer watching is what sells. Each tool within this listicle has its purpose, and it is up to you to gauge which will best fit your business. For really tight budgets — GetBravo will be enough. For those who want elite production and quality — Testimonial Hero is what you need. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now About Author: Sam Shepler is the founder and CEO of Testimonial Hero. 150+ B2B revenue teams at Google, UiPath, Medallia, InsightSquared, and many others use Testimonial Hero to easily create customer videos that engage prospects, reduce friction in the sales cycle, and drive more revenue faster.
Workmates: A More Affordable Facebook Workplace Replacement
Workmates: A More Affordable Facebook Workplace Replacement
In the digital domain, Facebook is certainly the king of the hill. However, is Facebook really the best solution for your enterprise? Even in the digital domain, you need the right tool for any job. This point is especially valid when considering business communication tools for your organization. The platform that you choose for communication can send a strong message to your employees. You may currently use Facebook Workplace to manage corporate communication. However, you might find that Workmates is a better solution after taking a closer look. Keep reading to learn more about Workmates a more affordable—and effective—Facebook Workplace replacement. The Rise of Enterprise Social Networking As the business environment changes, companies adapt and evolve. One way that companies have changed with the times is by using social media for corporate communication. This practice is called enterprise social networking (ESN). It enables teams to stay competitive and collaborative. At the same time, ESN enables companies to maintain a relevant communications infrastructure in today’s social network-driven environment. In this way, ESN brings the power of social networking to the business world. However, ESNs aren’t for casual socializing. Enterprise social networking platforms increase business value. They enable companies to collaborate and communicate more effectively. With ESN platforms, employers, employees, and partners can stay plugged into conversations. For example, platform users can receive regular status updates. They can also leave comments. Conversely, platform users can simply follow an activity stream. In addition, ESN solutions enable real-time collaboration. For example, users can follow up on progress reports. They can also chat and make group contributions to projects. Furthermore, an enterprise social network enables stakeholders to communicate in a variety of ways. For instance, one employee might start a conversation. Meanwhile, other employees will add their opinions to the thread. Alternatively, users can visit existing threads and expand on a topic. With an ESN platform, you can also manage corporate knowledge bases. For example, you can use an ESN platform to maintain a company wiki that will enable you to make the most of staff member expertise. Shirley GarciaAuditing and Operations Administrator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “I can’t say this enough: Without LIKE.TG, we could not have communicated important project information or demonstrated that we could take on an increased workload. We now provide real-time workforce statistics and productivity reports that have helped us win more projects.” Drawing the Line: Keeping Your Staff on Task The use of public-facing social media on the job can reduce productivity considerably. Resultantly, a growing number of companies are banning social media use in the workplace. However, social media platforms offer powerful, familiar business communication tools. Here is when an offering such as Facebook Workplace provides an advantage. Today, just about everybody is used to instant communication and messaging. People know and love these features. Facebook Workplace is basically like Facebook. However, it’s intended solely for business use. With Facebook workspace, your contacts are limited to your coworkers. However, the platform does allow administrators to expand the network slightly. Companies can add external business partners to the system. This feature is helpful for project coordination. Furthermore, ESN software makes it easy for project stakeholders to view important information in a single feed. Employees can monitor the feed to stay updated on the latest company news. Still, you might wonder about its security and trusting your proprietary information to a service provider such as Facebook. To date, there hasn’t been a breach of the Facebook Workspace network. However, the company doesn’t have a stellar reputation when it comes to safeguarding user information. The Best Facebook Workplace Replacement: Popular Workmates Features Initially, you may think Workmates is a scaled-down model of Facebook Workplace. However, nothing is further from the truth. Still, there are some similarities between the two offerings. For instance, both platforms offer instant messaging. Employees can also use them for convenient communication via chat and instant messaging. They both also offer the ability to create groups. Furthermore, these ESN tools offer a convenient organization chart tool. They also include the ability to create a company directory. The two platforms also integrate with popular productivity tools such as OneDrive or Google Drive. However, here’s where the difference between the two offerings starts to emerge. Workmates offers a powerful content management system. Furthermore, it features your choice of two employee mobile apps so staff members can stay connected on the go. Employees can easily download the app on the iOS and Android marketplaces. You can even requisition a white-labeled mobile app branded with your company name and theme. Our service is a modern social intranet. We also provide a calendar so that stakeholders can stay informed about important dates. Furthermore, you can use Workmates to promote employee and brand advocacy. There’s one more thing that you can do with Workmates that you can’t do with Facebook Workplace—improve employee satisfaction. With Workplace, for instance, you can create a culture of kudos. Managers and coworkers can offer positive feedback using our platform. Our platform also makes it easy to offer recognition and rewards as needed. Christopher BaggottChief Executive Officer of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” An Alternative to Facebook Workplace If you’re looking for an alternative to Facebook Workplace, look no further than Workmates. Workmates offer all the functionality of Facebook Workplace. The benefits of Workmates begin with comparing communication tool costs. You can access more features at half the price compared to using Facebook Workplace for corporate communication. You may love the features of Facebook Workplace. However, you may not like the price. Furthermore, the lack of business-centric features offered by Facebook Workplace may leave you unimpressed. Fortunately, you can get more for half the price by subscribing to Workmates. It makes good sense to pay more for a service when you get more. However, that’s not the case with Facebook Workplace. Facebook Workplace costs two times more than Workmates. If you consider the additional frontline employee upcharge, it cost three times more. Still, you won’t have access to the range of features offered by Workmates. The Facebook platform also has fewer capabilities. With Workmates, you’ll have access to a complete employee experience platform. You can access those features at a fraction of the cost of Facebook. Furthermore, Workmates integrates with several other powerful HR tools. Increased Productivity With the Right Tools One of the long-term benefits of Workmates is that you can use it to transform your company culture. We provide you with all the tools needed to create an exceptional employee experience. Once you deploy our platform, you’ll notice increased employee engagement and morale. More importantly, you’ll see an uptick in productivity. In turn, you can enjoy increased profits. Workmates gives managers and coworkers the ability to share digital kudos. Kudos makes it easy for anyone to give a shout-out for a job well done. You can also use Workmates to issue official company announcements and distribute employee surveys. With Workmates, you’ll have everything you need to connect and engage with your workforce. More importantly, it can help you to reinforce a new commitment to excellence. Our platform features an award-winning employee directory. What’s more, it works for businesses of all kinds and sizes. With Workmates, you can drive employee engagement successfully. There’s a reason behind the success of Workmates. It’s engineered from the ground up to serve the needs of business users. Resultantly, it provides a fast return-on-investment. At the same time, it offers a low cost of ownership. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Enterprise Social Networking With a Bang! Workmates is your solution for simplifying corporate communication. It offers all the advantages of a modern, social intranet and more. With our platform, you can create portals, pages, and content as needed. More importantly, you can share information with the right people at the right time. Workmates is your key to streamlining communication. With it, you can make sure that everyone has access to vital information. The most prominent feature of Workmates is the centralized news feed. It’s the focal point of the employee experience. What’s more, employees have the ability to personalize the information in their feed. The Workmates news feed is an excellent way for employees to stay informed about relevant company news and updates. They’ll also receive important announcements immediately. Already, you can see there’s a big difference between Facebook Workforce and Workmates. Yet, there are even more powerful features packed into Workmates. If your organization is large, for example, it’s not easy to keep track of who’s available. With Workmates, however, employees can easily set up out-of-office notifications. You can also use Workmates to make sure that everyone knows about important events. Furthermore, Workmates takes the hard work out of recognizing peers and showcasing the good work of employees. It also makes it easy for stakeholders to receive and share mission-critical information. What’s even more remarkable, however, is that these benefits are just the tip of the iceberg. Our Technology, Your Team: A Winning Combination Now you know more about Workmates—the more affordable Facebook Workplace replacement. Workmates is an LIKE.TG technology solution. We engineer industry-leading HR software. Workplace integrates with our top-notch tools for recruiting, onboarding, employee engagement, and employee experience management. We also offer other powerful HR solutions. With LIKE.TG, you get access to a range of powerful, cloud-based solutions. You can leverage our technology to provide an engaging, self-service experience for your staff members. In addition, our technology enables you to empower your team with connectivity, ideas, support, and recognition. Contact us online today to request your free Workmates demo.About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Most Effective Digital Marketing Tactics and Techniques
Most Effective Digital Marketing Tactics and Techniques
Effective digital marketing tactics and techniques are a fundamental part of any successful online business. Reaching a bigger target audience, interacting with your followers, and converting leads are crucial steps in developing a strong and meaningful online presence. And you can only achieve that by leveraging robust and reliable digital marketing tactics and techniques. Read on to learn the most effective digital marketing tactics and techniques in 2021 Pay per Click (PPC) PPC is a pay-to-play arrangement that helps improve the ranking of your website on Google search results. Everything is done in Google Ads, the most effective tool for designing campaigns and monitoring results. There are two major working environments in PPC: the Google Display Network and the Google Search Network. The former reaches 90 percent of Internet users and allows sites to join Google AdSense and offer advertising space. The latter focuses on enhancing results via search engine results pages (SERP). These two channels help you display tailored ads on Google at the different phases of the buyer journey Chatbots Chatbots are another effective digital marketing tactic in 2021. This artificial intelligence-based technology leverages instant messaging to facilitate real-time conversations with both your customers and website visitors. Many customers like engaging with chatbots because they are highly responsive 24/7, provide answers instantly, and accurately remember your purchase history, and are always patient. They provide excellent customer services by meeting if not, surpassing the expectations of customers and automating redundant tasks, allowing you to concentrate on more crucial tasks. Conversational Marketing With widespread preference and adoption of chatbots, it’s now clear that modern marketing has become more conversational. Customers prefer it that way, and businesses are working tirelessly to meet this need. One survey shows that 82 percent of consumers prefer a prompt response when they have a question. Conversational marketing allows digital marketers to have a one-to-one connection with their customers in real-time. This type of marketing is currently available in almost every channel, enabling brands to meet consumers on their terms – on the consumers’ preferred devices, channels, and time schedules. Personalizing your marketing is the most effective tactic for standing out in 2021. And that involves personalizing your content, emails, social media marketing, products, and more including instant messaging apps, like WhatsApp for Business. Take a look at these personalization statistics: 63 percent of consumers loathe generic advertising blasts. 80 percent claim they prefer buying products or services from a company that provides personalized experiences. 90 percent say that personalization is attractive. Personalization If you want to choose an employee of the month, you do need to be careful. Sometimes, this can lead to jealousy and tension between coworkers, but it can be a good option if you do it right. Make sure you choose an employee who is doing a lot of good, hard work for your company. You can even have employees nominate each other to help make your decision. Then, you can choose employees that other employees like and admire. You can give a shoutout to the employee of the month at your next meeting or on social media. Or you can sit down with them and ask a few questions about their work, such as productivity tips. Then, you can share the interview to recognize your employees in a company newsletter. Creating your own online presence is a must. Search Engine Optimization (SEO) By optimizing your website and content, it becomes easy for your target customers to find you. So SEO should be an important part of your digital marketing tactics and techniques in 2021. These two crucial statistics will help you make up your mind regarding the value of website and content optimization: In a poll, Google found out that 49 percent of respondents use search to identify or learn about a new product. Google gets more than 70,000 searches every second. These figures mean that if you don’t optimize, then you’ll be losing out on all this massive traffic. But with simple tweaks to your website and content, you can attract qualified traffic, improve your online visibility, enhance brand authority, and increase your conversion rates. For instance, a well-tailored SEO for dentists would involve technical SEO, industry-specific keyword research, tailoring your content to the target customers and formatting it for search, and debunkinglink building mythswhile building links correctly. Responsive Web Design Brands across the globe are reaching their target customers by mobile and that’s going to be the trend in 2021 and beyond. Optimizing your website for mobile screens is a fundamental aspect of digital marketing. A UX designer can be crucial in ensuring your website has an intuitive and user-friendly design. The only way you can pull this off is by ensuring your website has a responsive design. You can make your site work well on mobile screens and a variety of other devices like smartwatches and tablets by leveraging responsive programming. But if you aren’t familiar with web design,you should hire a professional UX designeror web designer to ensure your website is optimized for mobile users. A good tip would be if you think of making use of coworking spaces. These places are great not only to boost your productivity and avoid boredom but also to meet up with other professionals. For example, this would be a great place to find the right web designer with whom you can collaborate. So, if you happen to be in Canada, coworking Toronto is waiting for you, and using coworking software can help you manage your interactions and workspace efficiently. Search engine marketing You may be new to the concept of SEM or search engine marketing. It is a kind of internet marketing that allows you to improve the SERPs of your website by using paid advertising methods. You are going to need an expert for using this field as well, especially someone that has worked with Google Ads for some time and knows display and search ads. If you are planning on using Google Ads, it might be a good idea to educate yourself first about the entire process. You are going to appreciate the fact about Google that it makes Google Ads simple to use by using customization. The tool allows you to decide whether you want YouTube video ads, graphic display ads, text-based search ads, or in-app mobile phone ads. All these things about the selection depend on the kind of business you have and the target audience you are planning on touching. Google makes things easier by using localized ad capability with superior metrics to keep track of how your ads are working out. Keep in mind other paid ad opportunities such as Facebook Ads. They provide ample opportunity for customizing several ad formats. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Using videos During the last decade use of visual culture has attracted the attention of the digital world. There are many forms associated with this but without a doubt, videos are at the top of this list. We have reached a point where a lot of people looking for content prefer to use videos above all other kinds of mediums. Most internet marketers these days use platforms such as YouTube of some kind or another. This wave has come along largely due to the massive viewership of platforms such as YouTube, which has a user base of over 2.68 billion individuals worldwide. However, where you will post the videos will not matter much unless it has compelling content on it. Personalized videos have become the main attraction these days addressing different pain points for the users such as transferring large videos. It also makes your business appear more human. The videos can be about tours of your business or testimonials from customers depicting the human side of the business. If you can narrate a compelling story about the business and display that you can solve some pain points of the customers you will have a win-win formula. Content marketing Content marketing can be termed as an extension of inbound marketing. It plays a huge role in attracting your target audience. The more significant part of content marketing is that you have to make your content relevant, consistent, and valuable to make it worth the time and effort of the customers coming in. In these times you have to focus on creating content that will resolve the customer pain points and yet stay evergreen. Using black-hat SEO techniques or shortcuts to reach the top of search engines is not going to work thanks to the probing eyes of Google. As many people like to put it, "Content is the king". For making sure that digital content marketing strategy works out well, you will also have to concentrate on mobile-related content, influencer marketing, native advertising, and marketing automation. Take the mobile content seriously as smartphones make up for half of the devices used to access the internet. You can use automated tools that send your content to the searchers at exactly the right time. Or, you can use tools like an AI text generator to streamline your content production, enabling automated creation and timely distribution to reach your target audience effectively. Social media marketing You must have already posted some kind of content on social media before reading this post. However, is there a way of making the posts more effective and useful this year and in the upcoming years? For capturing the modern audience there are several things you can do as noted by Forbes. This includes automation for posting the content exactly at the time when you are aware that the target audience is reading it. You can use online tools for this post scheduling as it helps a great deal while reaching out to the users in several time zones. It is also a good idea to curate content for proving your clout. Do not be proud while doing it because it adds luster to the brand and your expertise. While you are curating content from other sources they are likely to reciprocate. Keep in mind to hire influencers for posting this content on various social media channels. Creating a Google My Business Profile Creating a Google My Business (GMB) profile is a foundational step for boosting your online presence for your business. GMB allows businesses to manage their online information as it appears in Google Search and Maps, which is vital considering most consumers turn to Google for local business information. By setting up a GMB profile, you ensure that your business details are accurate, and you can showcase your products or services through posts, photos, and customer reviews. Moreover, using a tool for scheduling your Google Posts can organize and speed up your postings, saving you time and effort. You'll be able to effectivelyplan and publishyour Google posts, ensuring a consistent online presence for your business and maintaining regular engagement with your audience. Ultimately, an active and well-maintained GMB profile, can attract more customers to your business. Upgrading and optimizing your database A robust database not only helps with more efficient digital marketing but also powers up other components of business operations. And if you're looking for speedier performance, security enhancements, and real-time data processing benefits, here are some optimization options to keep in mind: Explore Upgrade Options: There are lots of alternatives out there if your current database isn’t up to scratch. You could consider upgrading from MySQL to MariaDB, or pick a marketing-specific CRM solution like Pipedrive to collect and organize your data. Streamline Data Analysis: As crucial as it is to drive traffic towards your site with digital marketing maneuvers, having a sturdy backend plays an equally important part in holding onto customers once they do visit. Don’t try to analyze every single metric, but focus on the ones that matter most to your brand. Make Adjustments Based on Customer Insights: Collect data on visitor habits once they land on your site, and tweak campaigns based on what you learn. If conversion rates are poor, this is a must. Parting Shot An effective marketing strategy can generate remarkable results, especially if you chose it based on the unique needs and requirements of your business. These six digital marketing tactics and techniques will help you grow your target audience and increase your sales in 2021 and beyond. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
15 Ways to Show Appreciation for Remote Employees
15 Ways to Show Appreciation for Remote Employees
Did you know that over 40% of the American workforce has been working remotely? Also, according to one study, 40% of employees who were ignored by colleagues reported that they were seriously disengaged from their work. Whether you have a few remote employees or hundreds, you may wonder how you can show them your appreciation. While you can't meet them all in person, you can use video calls, emails, and other tools to share the love. Then, you can make your remote employees feel like part of the team and improve employee engagement. Keep reading for some employee appreciation ideas on how to keep remote workers motivated and recognized. Celebrate the Small Things One of the easiest ways to show appreciation for your remote employees is to celebrate small accomplishments. For example, maybe you and your team members always struggle with technology during a virtual meeting. Whenever you have a meeting where you don't encounter issues, take note of that. Congratulate your remote employees for getting through the meeting without typical problems. You can also celebrate getting assignments and projects in on time. That may sound like the bare minimum, but it can be hard when everyone is working remotely. While working from home achievements can be easily ignored. It doesn't matter how small something is; don't be afraid to celebrate it. You don't need every celebration to be huge,a small gesture of appreciation from the organization’s management goes a long way in combating feelings of isolation. Share Positive Customer Reviews You can also show appreciation for your remote employees by sharing positive reviews from clients or customers. Whenever your remote team's hard work goes over well, let them know that customers are happy. Consider sending an email newsletter each month or week with positive reviews. Or you can use a platform like LIKE.TG to help recognize your remote team with effective employee recognition software. Workmates has a “kudos” feature that you can use to build a culture of recognition with rewards or give out a shout-out to specific employees. You can also email or message your employees individually when you know they are the specific person on the project. Telling employees about their hard work can make employees feel great. Now, you shouldn't lie about customer reviews if they tend to be negative. However, you can use those negative reviews to help make your team better by reworking your processes. Talk About Your Personal Achievements Work is important, but there's more to life than your career. When you get a chance, ask remote employees about their personal lives, such as their family or other activities. You can then see if an employee has recently bought a house or had a child. Or maybe an employee just ran a mile or started a new hobby that they enjoy. All of these are examples of personal achievements, and they're just as important as work achievements. If an employee has done something exciting outside of work, share that with the rest of the team. Other employees can congratulate their coworkers, and that employee can feel good. Don't pressure your employees into talking about their personal lives, but don't be afraid to share exciting news when an employee does have some. Pick an Employee of the Month If you want to choose an employee of the month, you do need to be careful. Sometimes, this can lead to jealousy and tension between coworkers, but it can be a good option if you do it right. Make sure you choose an employee who is doing a lot of good, hard work for your company. You can even have employees nominate each other to help make your decision. Then, you can choose employees that other employees like and admire. You can give a shoutout to the employee of the month at your next meeting or on social media. Or you can sit down with them and ask a few questions about their work, such as productivity tips. Then, you can share the interview to recognize your employees in a company newsletter. Learn more on; how to start an employee of the month program in your organization. Acknowledge achievements on video calls Research studies have shown that public recognition is one of the best ways to appreciate your employees. Since employees are working from home, public recognition has been difficult. One great idea to appreciate employees is to recognize the efforts of an employee on your company intranet. Food delivery and takeout discounts Most people are running out of recipes to try out with their loved ones at home. Cooking meals can be exhausting every night, especially for parents who are trying to balance work-life. One of the best ways to show appreciation for employees who put in extra hours is by offering them discounts and credit to food delivery apps and giving local restaurants gift cards. A great way to do that is through customizable employee rewards software. Share Important Dates Another great recognition idea is to share important dates for your employees, such as their birthdays. If you have a record of them, you can also get the dates when each employee started their job. When someone's birthday or work anniversary rolls around, you can give them a shoutout in Workmates’ social intranet. Tell them how much you appreciate having them on your team. To learn more about the features and capabilities available in Workmates, download our ebook now. Download now In the case of a birthday, you can send a card or a small gift. And a work anniversary is the perfect time to do an annual review where you can praise the employee. Another way to praise all of your remote employees is to dedicate a day each month or year. Then, you can show appreciation for the team as a whole. Send a Gift Whether it's someone's birthday or not, there are multiple great opportunities for sending gifts to employees. You can send something simple, like a gift card to that employee's favorite restaurant. Or you can let them order lunch using a company card. Then, your employee can enjoy that meal or purchase knowing that their employer loves having them on the team. This is another great way to use the information you get regarding employees' personal interests. You can tailor each gift to the employee to show that you care. Sending something small once or twice a year can be a great way to remind your remote employees that they're part of the team. Gifts can be an excellent addition to any peer-to-peer recognition ideas or in general to employee recognition programs. Provide Professional Development Professional development is important whether someone works remotely or at the office. If you haven't provided professional development for your remote team, it’s never too late to begin. Consider offering courses or sessions to help your employees enhance their skills in the workplace. Investing in your employees’ development will improve their job performance, enhance their engagement, and give them a competitive advantage while fostering a culture of continuous learning. The upfront costs may seem a lot at first, but in the long term, it brings a lot of benefits to your employees and your company. If you can’t afford to send your employees courses or other materials, explore creative solutions like crafting an email series where you can empower remote employees with valuable knowledge just by including daily tips or insights. Make Work a Game Now, you don't need to make work something optional, but you do want to make it enjoyable. When people work from home, they can feel lonely and like there's a disconnect between them and the team. Fortunately, you can use gamification to make work more interesting. If you run a remote sales team, for example, you can create a leaderboard. As someone makes more sales, they can earn more points and advance to the top. You can also provide other incentives to encourage people to get their work done. If a leaderboard doesn't work, you can use flashcards or fun characters to make work fun. Then, people can look forward to starting work each day, even though they're not in the office. Having a fun company culture can be a great way to show appreciation for all of your employees. Take a Day Off If your remote employees work from home for many days without much of a break, give them the day off. Your employees can take the time to relax or catch up on things in their personal life. It’s a simple, yet effective idea for workers’ appreciation that will help them relax. Many people don’t feel comfortable turning off the phone or leaving emails unanswered on their days off because they are afraid to lose their employer's trust. You can give the day a name, such as an employee appreciation day. Or you can simply tell your remote employees that it's time for them to take a break. If you can't afford for your team to take off a full day, you can have them take the afternoon off. And if that's too much time, you can let people stop working an hour or two early. Either way, giving your employees some extra free time can be a great way to make them feel good. When they return to work, they may have more energy, so they can enjoy work and get more done. Schedule a Virtual Hangout One of the easiest appreciation rewards is setting up virtual happy hours or game nights with the employees. You may already have video meetings to talk about company updates or client projects. However, most video conferencing programs allow for unlimited meetings. Consider using one of those meetings to host a virtual hangout session for your remote employees. You can set this up at the end of the day or week, and you can have employees bring their own drinks or food. You can catch up on what’s happening outside of work or play online games together. Then, your employees can get to know each other outside of work. They can talk more about their lives and see who they work with on a daily basis. If the first one is successful, you can have virtual happy hours each month or week. That way, employees can connect more with their coworkers. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Be More Flexible One of the best employee appreciation ideas is to give workers more flexibility. If you usually ask people to work a traditional schedule, consider letting people work when they work best. As long as you don't have to do work at a specific time, this can be a great option. Remote employees are busy in 2021, so they may not be able to stay focused for eight hours straight. Consider letting your employees work earlier or later, depending on their schedule. Then, they can get focused and be more productive when they do work. Celebrating Your Remote Employees Showing appreciation for employees in the office can be as easy as playing fun music or bringing in group lunches each month. But recognition rewards aren't as easy when you have remote employees. Fortunately, you can find multiple great opportunities to celebrate and show appreciation to your remote team, such as virtual happy hours. Even though you aren't all together, you can still connect with everyone at work. Do you need help showing your employees appreciation? Learn more about the LIKE.TG’s employee recognition program. Provide equipment for remote work One of the best ways to appreciate remote workers is by providing them with equipment that will allow them to work and achieve their daily goals easily. Most remote workers suffer from neck and back pain and bad posture due to poor working conditions at home. And this negatively impacts their health over time. Your organization can fight these health issues by providing essential office equipment that alleviates stress. Start by creating a list of work-from-home equipment that your employees will need. And send it out to them to ensure that you don’t miss any important equipment. After receiving their requests, have the equipment shipped to their places of work directly. This will not only boost employee engagementbut also cut healthcare costs in the future. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
How to Motivate and Manage a Remote Team Effectively
How to Motivate and Manage a Remote Team Effectively
The Coronavirus pandemic has been an accelerator for remote work. Many people were forced to find new ways of getting their work done in the wake of a global pandemic. For many, this shift is permanent, and chances are your employees might never see a cubicle again! There have been mixed reactions by people to the changing remote work environment. For example, based on a recent study: 98% of people would like to work remotely for part of their time or the rest of their careers 70% are happy about the amount of time they are working remotely 19% would like to work remotely more often Only the 11% would like to work remotely less often It is evident from the stats that employees can have many benefits from remote working. Like any other change in business, remote work has resulted in some challenges for business owners, owing to its novelty and sudden implementation. As a business owner, the chances are that you have the experience of working with a remote team at some point, even before Covid. If your team is still working remotely and plans to do so for a while, you need to implement some strategies to help you make the most out of a remote work environment. The Challenges of Remote Work While remote working is exceptionally beneficial for employees and businesses worldwide, most managers and company leaders are not familiar with the challenges of managing remote employees. Remote working differs from typical work in many ways, even though one could argue that the tasks are the same. According to research by Buffer, there are significant challenges to remote working: One of the biggest challenges of remote working is loneliness. The human factor is the most relevant point. Indeed, employees can be annoyed by an office full of people, full of activity, and the boss checking on them every hour until it is over. Human interactions, socializing, and being around others are part of life and most people’s everyday habits and uses. Loneliness can create depression and other health problems if not dealt with properly. Needless to say, that work efficiency will also be affected. We need to encourage communication with the other team members, taking regular walks outside, talking with family, and exercising outdoors amongst the workforce to maintain good mental health and high productivity. Other significant challenges to take into account when dealing with remote employees are: Communication problems: It is not only the lack of small talks and coffee chats. The lack of human contact for long periods can bring an employee to misunderstand the intent behind work instructions. Feeling left out: Remote employees feel left out because they miss an opportunity to connect with managers and other employees. Based on an Indeed survey, 37% of remote employees think they are less visible and will not get promoted. But, how to prevent and overcome remote working challenges? With the Pandemic still impacting some parts of the world, it's a now-or-never situation for businesses to be efficient with remote working. Ready to get your business back up on its feet? You'll need a workforce that can function in any environment, and your employees will also be more likely to stick around in the long run. This post uncovers some actionable advice on managing your remote team so you can generate better results for your business while ensuring that your team stays motivated and experiences the required work-life balance. Let’s get started! Hire the Right People The best way to ensure that your remote employees are happy and productive is to hire people who will be a good fit for working remotely. It can be hard at first to find just the right person, but after you do, it'll all feel like it was worth it. Hiring people for remote work offers the flexibility to hire from anywhere in the world, which was not encouraged previously as business owners preferred to choose only people near the office premises. Even though there is higher flexibility in hiring remote employees, there are specific traits to look for in a potential candidate. Ideal candidates are people who: Have already worked remotely before Have demonstrated responsibility Are great team members Have high communications skills Can work independently Have strong work ethics People with remote working experience are a plus because they have already done it, know how it is measured, and what is required to perform efficiently. People who are just starting may not know what they are going into and experience problems. Typically, someone who has already worked from home has a system that allows them to separate work life from personal life. The following steps will help you find your perfect match: Research remote work opportunities in different industries and companies Create a list of desired skills, qualifications, and experience Search for appropriate positions online or through referrals Prepare an interview plan with questions that address skill level and personality fit Communicate Often and Openly While working remotely has its fair share of benefits, the constant communication gaps can sometimes get overwhelming and challenging. Communication is critical with remote employees. Make sure to communicate often and openly to ensure everyone is on the same page. It includes setting up the business with essential tools to communicate with remote teams. You can leverage various strategies to ensure you stay in touch with your team. Video conferencing and the more traditional yet effective VoIP phone systems for small businesses are never a bad idea. Don't underestimate how much time it takes to establish a remote working relationship. Staying in touch and chatting once or twice daily is crucial for building rapport and having an open dialogue about any problems. Set Clear Expectations and Deadlines It can be hard to set clear expectations and deadlines while you’re assigning projects to your team in a remote setting. This is because you cannot see your employees face-to-face or get their feedback in person. Try giving specific instructions instead of general ones to solve this problem. For example, if you want an employee to finish a project within the next two days, you can tell them that they need to work for four hours on the project today and three hours the next day. Employing one of the efficient project management software can help your team stay informed of tasks, changes in plans, timelines, and overall strategies, making them feel part of a greater plan. Establish a Process for Feedback Establish actionable feedback (positive and constructive) processes to ensure that your remote team is always on the same page and that you don’t just hear what they want to tell you. The benefits of constructive criticism are many: it helps employees improve their skills, fosters better working relationships, drives growth through healthy competition, and ensures accountability. Constructive criticism can often be shared in a way that doesn't make employees feel attacked or demoralized. At the same time, it's essential to have formality because people won't take it as seriously without it. Be Flexible Working remotely can be difficult at first, but teams need to focus on their goals. Be flexible with work hours and locations, but do not let your team slack off. Instead, keep them focused on their daily targets. For example, your sales manager might not be fully committed to the monthly target while working remotely. You can divide the monthly goals into smaller, daily goals to ensure you’re on the right track. Your project management software will come in handy here to set targets and deadlines for each team member. A manager can update the system with tasks and instructions while at the same time allowing flexibility. It is essential to clearly define the goals and results, and then allow the employees to develop a plan. In short, you should focus on outcomes, not on activities. This practice will help increase engagement and empower employees. Following this, creativity and ownership are enhanced. It is challenging to micromanage people, and no one likes it either. Therefore, it is better to develop other practices. Some form of remote working could be bound to a schedule, like call centers or customer support. In this case, you have to figure out a work schedule for each team member to cover business hours. Besides those instances, remote working can be flexible with deadlines that have to be met. Keep Company Goals Clear Be proactive in keeping your remote employees engaged with company goals and initiatives outside their day-to-day work tasks. People working remotely can feel left out and not part of the team. Setting common goals and keeping them informed on the results can assure them that they are participating in something bigger than their daily work schedule. This will keep your employees invested in company goals and initiatives and can be used as an alternative way of rewarding their hard work. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Hold One-on-One Meetings Regularly Holding one-on-one meetings can serve to check in with each employee about how they're feeling about the work, what's going well, and what could be improved. Such meetings can also provide an opportunity to give them feedback on their performance and ask questions about how you can help them succeed at their job. With the right tools, it is easier than ever to communicate with remote locations. You can choose a free platform like Google Meet or go with a paid plan from Zoom. The good thing is, the options go beyond these two and you can choose from hundreds of the best video conferencing software. Meetings and communications are the fuel to remote work. Part of this is to make the employee feel motivated and engaged. Not all employees need to be called as often as others. Some may require less interaction due to the nature of their job or the ability to work independently. Create a Culture of Trust In a remote work environment, employee-employer relationship trust is of the essence. Employees need to feel comfortable taking risks without fear of being judged by others in the company (i.e., don't micromanage) If you want a team of people that stick around for a while and want to keep them motivated and excited, you have to create a very distinct and defined company culture. A good vibe can have an overall significant impact on the overall success. Encourage autonomy without micromanaging; trust that your employees know best when it comes to getting things done efficiently within the scope of their responsibilities. Don't forget that you hired them because they are experts at what they do! Encourage Personal Development It is essential to encourage personal development through education or professional employee training for those who want to grow in their career path or learn new skills to be more effective at their job. Encouraging remote employees on your team will help build their skill set and the company assets simultaneously. When you do this, they know that you care for everyone and about their future. It builds confidence in the company, boosts team morale, and adds value for everyone. You don’t have to spend tons of money on training courses. There are economical online course platforms that you can use for training employees. There are many benefits to encouraging personal development for your remote team. It will help them keep up with the latest trends and technological changes that can improve their productivity or performance. When you expand, you can consider creating online courses for your employees, covering each aspect of their work. By providing them education courses, you'll be investing in their growth as individuals who will undoubtedly result in a higher morale and retention rate. Have Fun Activities with the Team Make sure to take time for informal conversations and fun activities with your remote team. These virtual team-building activities are important ways to maintain relationships, build trust, and motivate employees. It's easy to get wrapped up in work, but it's essential to take time away from your desk to engage with your employees on a personal level. Allowing yourself and your remote team members this time will make everyone happier and more productive. For your inspiration, here are some fun activities companies can conduct to encourage interaction among remote employees: Weekly Trivia contest A pick into each other home Online murder mystery to solve as a team Solve an escape room as a team Online office games Team building Bingo Companies are getting creative in selective team-building activities and fun games for their employees. Unfortunately, focusing on team building is not a priority for many team managers. They assume that their employees don’t care about connecting with other co-workers. But in reality, fun activities combat loneliness, improve productivity, and build relationships. Takeaway Managing a remote team presents unique challenges. It is quite different from supervising a typical office scenario. The most common challenges include communication, motivation, making a remote team feel included in the overall business objectives, and keeping them improving personally and professionally. Since remote work is expected to rise in the coming years, managers and business owners must become familiar with these problems and learn how to solve them. It starts with hiring the right individuals fitting for remote working to establish new routines and habits during the daily production. The above points should give you a good idea of how to manage a remote team successfully. Good luck! About Author: Martin Luenendonk is a 3x serial entrepreneur with a deep passion for digital business models and marketing innovations. He is the Founder at cleverism.com and founderjar.com
5 Ways Managers Can Help Teams Grow Leading by Example
5 Ways Managers Can Help Teams Grow Leading by Example
Throughout history, leaders have paved the way for progress, inspired people to great deeds, and encouraged team and business growth. A good leader is an ambitious, supportive, and honest person, and one that understands the importance of facilitating successful professional relationships. Let’s take a look at five ways managers can help teams grow by leading by example. When a leader isn’t afraid to get their hands dirty, the team is more likely to follow their direction. Get Involved A leader doesn’t give orders and merely expects obedience. A good leader gets involved, oversees the task at hand, and guides the team toward progress. Being a manager doesn’t mean you’re above anyone, but that you have an extra responsibility to inspire and motivate - and have more at stake when it comes to the team’s failures and successes. People respect leaders who get down in the dirt with the team and stand beside them rather than in front of them. Empathy puts you in someone else’s shoes, so you can realize a situation or problem from their point of view. Empathy is an important leadership skill, acting as a bridge for facilitating meaningful personal relationships with others. This can help expand your worldview and make you more comfortable with the team as a whole, and vice versa. Get involved in your projects. Ask team members for feedback on both the project and on your leadership. The best way to move forward is to be aware of any shortcomings, gain insight from others, and work to improve yourself and the team. By your example, they’ll learn to improve themselves, and thus, you’ll create the ultimate powerhouse of productivity, trust, and inspiration. Honesty And Integrity There’s nothing more inspiring in a leader than honesty and integrity. These two attributes will always matter to leadership because, without them, the basic foundation of any successful relationship—trust—can’t be cultivated. Honesty is telling the truth, and integrity in maintaining trustworthy conduct, especially when no one else is looking. The two are halves of an all-important whole that all leaders should master. Trust is always a two-way street. Managers can’t expect their teams to be honest with them if they themselves are not honest with their team members. As a leader, part of leading by example means being honest with yourself as much as with others. Admit when you’re wrong. Own your mistakes. Be honest about where you’ve fallen short. Be honest with your team, but never be “brutally” honest. Some believe the best approach is to be brutally honest in order to spur change in a person. In reality, this approach is more likely to create feelings of bitterness and lower self-confidence among team members. Be supportive, confident, and don’t tear other people down. Honest feedback should be constructive. Recognize Teachable Moments And Take Advantage Of Them Teachable moments are some of the most important situations a leader can share with the team. These moments can bring the team together, and allow both the leader and each team member to lend their own perspectives and expertise to solve a problem. Look for times when the team is mismanaging a project, operating from a one-sided view, or would like an outside perspective. Sometimes when team members are stuck in a project, they can’t see past the nitty-gritty to the overarching goal. That’s where good leaders can come in, be the extra set of eyes, and offer a fresh perspective to keep the project on track. Effective managers recognize these moments, take the time to share their knowledge with their team, and reinforce those lessons with future reminders and encouragement. For these teachable moments to have an impact, managers need to have a solid understanding of their team and how each member functions. When a team respects you and your perspective, the lessons are more likely to stick. Some lessons last a lifetime, and the simplest moments can turn into the most valuable ones. Master Remote Leadership While working remotely can be a challenge for the team, it’s also an opportunity to venture into new territory, and perhaps even expose some hidden skills you or the team never knew you had. Remote leaders can be inspiring in the same way as in-person leaders. The changing landscape of our workplaces has created new expectations from employees and management alike. The first step to bridging the gap is by clearly defining those expectations. Let employees know what you expect from them. Remind them when necessary. And, in turn, listen to what they expect, too. Good leaders are also good listeners! Establishing clear goals is an effective way to organize and keep your team aligned, especially in a remote environment. Consider utilizing a framework like the classic SMART goals framework, which suggests that goals should be specific, measurable, attainable, results-oriented, and time-bound. Make sure to take advantage of the technology available to you. There are conferencing services, project management software, and so much more than ever at our disposal to bring teams together and facilitate a collaborative environment regardless of location. Stand For Social Justice Standing for social justice as a leader means readily including all available perspectives and creating diverse teams. Reach out to candidates from different backgrounds, cultures, and ages to join your team. Don’t limit yourself to one vision of the “ideal” candidate. Thanks to online hiring, you can recruit people from all over the world. Don’t pass up that opportunity—you might just find some amazing talent in the last place you’d expect. Don’t support or excuse negative behavior like racism or sexism. As a leader, what you do in response to these behaviors can set a harmful tone or helpful precedent. When you ignore or dismiss such behavior, you’re essentially saying that it’s okay in your place of work. Never alienate your workforce for the sake of one person. Inclusivity is a powerful tool in the workforce. To maximize its potential, leaders need to embrace new perspectives and encourage inclusivity and tolerance on their teams. If you lead by example, the team is more likely to follow. Putting This Into Application How successful you are in leading by example will ultimately rest on two factors: consistency and follow-through. Ensure you follow through on your words and set a consistent pattern of behavior, as both serve as signals to your employees that they can, and should, mirror your work ethic. If, for example, you establish a rule for everyone to clock out of the office at 5:00 p.m., you should follow this rule just as closely as you expect everyone else to follow it. Your team may feel apprehensive to leave at 5:00 p.m. if you stay late to get more work done, and even begin staying late themselves—which defeats the purpose of the rule. Examine your own behavior closely and regularly. If you criticize others for interrupting during a call, but you yourself constantly do it, you need to adjust your behavior accordingly. Otherwise, you risk eroding your team’s trust and respect towards you, especially if you allow this type of double standard to prolong. When appropriate, accompany your behavior change with a verbal acknowledgment of your previous behavior, as this can help reestablish the precedent that you not only are self-aware but are as good as your word. The Bottom Line Managers are important to the growth and success of their teams, but leading by example is by far the best way to reach them and help them grow. Remember that honesty, integrity, and empathy will always be important attributes of a good leader and that being inclusive and standing for social justice can set a positive precedent in your workplace. When people feel supported by their leaders, they can do extraordinary things. Don’t be an average leader—be a great leader by keeping these five considerations in mind. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now About Author: Jamie Davidson is the Marketing Communications Manager forVast Conference, a meeting solution providing HD-audio, video conferencing and web streaming bringing teams together to work done
How the Workplace Can Help to Improve Employee Health and Wellbeing
How the Workplace Can Help to Improve Employee Health and Wellbeing
A person residing in the UK spends around 3,515 full days at work throughout their life. This is a huge amount of time from a person’s life. Breaking it down to simpler figures, employees tend to spend 34 hours and 26 minutes on average at work in a week. To stay fit, one must follow a proper diet. The diet just doesn’t include food; it includes what you watch, what you read, what you listen to, and whom you spend your time with. To stay healthy physically and mentally, you need to pay attention to everything that you absorb. Since people spend so much time at their workplace regularly, it is important for them to have a healthy environment. The workplace has a huge role to play in an employee’s health and wellbeing. A healthy workplace improves employee’s health behaviors, reduces elevated health risks, significantly reduces your health care cost, and prevents you from paying high fees to therapists. Besides that, your well-being improves productivity, is likely to reduce absenteeism, improve relations with your colleagues and co-workers. The most important is that it helps in sustaining high employee morale. Here are a few ways how the workplacescan help improve employee health and wellbeing. Encouraging Healthy Eating and Physical Activity Food contributes directly to a person’s health. Eating healthy will keep you fit and active. A healthy body makes a healthy mind. Workplaces that support healthy eating habits among their employees are contributing to their health and wellbeing. Soft drink vending machines are now being removed from the workplace. Some companies have also started programs that guide the employees about nutrition and a healthy diet. Besides that, budget-friendly plans are being provided to the employees that cannot afford to spend their entire month’s salary just on food. Fruits are being used as an evening time snack which is a healthier option. You should also promote physical activity to improve employee health and reduce their stress levels by offering them gym facilities on-premise or giving them discounted gym memberships. You can also promote a physically active workplace by holding sporting events. Use More Plants at the Workplace There are numerous benefits of keeping plants indoors. The main job that they do is to naturally purify the air by taking in carbon dioxide and producing oxygen. Indoor plants at workplaces are also known to reduce employees’ anxiety and stress. They prevent employees from getting sick while also enhancing the ambiance. Therefore, use plants to increase wellness. There are specific plants that are kept indoors which adjust to low sunlight and grow even in the presence of working air conditioners. Some low maintenance indoor plants which workplaces can keep to ensure the good health and wellbeing of their employees are: Snake plant ZZ plant Spider Plant Dracaena Monstera Deliciosa Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now Improving Indoor Air Quality Poor air quality inside workplaces can cause “sick building syndrome.” This causes people to feel tired, dizzy, reduce concentration, and can also make the eyes itchy and watery. Improper ventilation at workplaces is the major cause that the poor air cannot escape out and fresh air cannot come in. Synthetic materials that the building is made out of, chemical cleaners used on a daily basis, and the furnishing inside the office also contribute to the poor air quality inside the office. Air quality can be improved in the following ways, which will directly contribute to improving employee health: Windows to be kept open so that the air flows in and out Humidity levels to be kept below 60% Reducing the usage of chemical cleaners Servicing air conditioners regularly Use air purifiers Make sure cleaning is done properly Stretching Breaks Taking breaks while working is important to avoid exhaustion of your mind. Workers who care about their mental health and want to take breaks for reduced stress are sometimes afraid to take a break for fear of being presumed lazy. Some people get so busy with work that they tend to forget to take a break. Sometimes they also forget to eat their lunch. Workplaces should allow employees to take a small break from work. These breaks can be utilized to perform some stretching exercises that help in reducing muscle aches and eye stress. Stretching is a healthy exercise, and all the employees doing it together can be a lot of fun. In addition, breaks also enhance employee morale Realize the Importance of Work-Life Balance There is a difference in how machines are programmed to work and how humans are programmed to work. Understanding the employee’s potential and mental state and not overburdening the employees that they are forced into working overtime is one way the workplace can contribute to the wellbeing of their employees. If the employee is mentally exhausted due to the workload, it can decrease the work quality and efficiency of the worker. To be able to give your best, you need to be mentally relaxed, and that is one thing workplaces need to understand. Allowing holidays, vacations, and sometimes early offs can help employees relax and stay healthy mentally as well. Organizations can also provide benefits, such as health insurance, to promote the health of their employees. If they have health coverage, they will be more likely to visit the doctor before their health completely deteriorates. A healthy work environment is essential for employee productivity and perks, such as health insurance, are absolute. Mental Health Training We always see workplaces being concerned about the physical health of the employees. We have witnessed the use of safety equipment where employees possess the risk of physical injury. Fire-extinguishers are hanging on the walls of every office. Just as caring about your employees’ physical health is essential, so is a concern for their psychological well-being. By providing mental health training to managers can help them in identifying if an employee is undergoing any kind of mental stress. Be it due to work or personal reasons; workplaces should encourage the culture of helping out each other in such situations. These pieces of training are especially essential for the people working in the HR department as they are the ones who are coordinating with every employee. Since mental health is being less stigmatized, creating a comfortable environment will allow employees to open up and seek health. Ergonomic Equipment Ergonomic equipment is designed to ensure the comfort and safety of the workers. Throw out your old, outdated, and non-ergonomic equipment, which is likely to cause injuries to employees. Replace it with fresh ergonomic mice, desks, office chairs, and monitors, etc., to reduce the risk of injuries and provide more comfortable workstations. Using ergonomic equipment will improve employee productivity. You can use standing desks instead of sitting desks to avoid problems caused by sitting for a long time. Ergonomic screens are also built in a way that reduces the negative impact continuous light makes on the eye. It may sound like a costly option; however, the quality and durability are worth investing in. Moreover, you would not have to worry about replacing or repairing them each year, so you are saving money by investing in ergonomic equipment. This will make the workers feel more energized, adapt to a healthier work style and play a part in their mental health and wellbeing too. Conclusion Workplaces play an important role in making or breaking the personality of a person. That is the place we learn new things from every day. That is the place where we even go every day. The kinds of environment we get at our workplaces create a major impact in our daily life, including determining the status of our health and mental wellbeing. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
A Guide to Integrating Employee Engagement Platforms With ADP Canada
A Guide to Integrating Employee Engagement Platforms With ADP Canada
The Canada Human Resource Center issued a report that showed that 60% of Canadian employees are disengaged. Unhappy workers result in lost productivity. This costs North American businesses over $350 billion every year. This is a staggering figure. But the great news is that there are many human resources information systems (HRIS) that help to improve employee engagement. This new digital landscape means limitless access to HR platforms for more effective human capital management. This includes tools to help with: Employee Communications Onboarding Performance Management Payroll Time and Attendance Industry leaders such as ADP Canada, have mastered the ability to provide small, midsized, or large businesses with effective HR solutions. These tools help you keep your employees happy. Read on to learn more about these solutions and how you can implement them in your own business. Ways to Improve Employee Engagement Engaged employees are more productive. Businesses with higher productivity levels are better positioned to be more profitable. Here are a few ways to improve employee engagement in your organization: Long-Term Strategies Get It Right From the Start - Make a great first impression with an effective onboarding process for your new hires. Train Managers to Engage Well - Your managers are the first point of contact for employees. Workers will rate an organization's engagement based on daily interaction with their managers. Have your managers trained in employee engagement best practices. It will help them empower and connect with their team. Develop Your Employees - Let your employees know that you care about their development. Provide training opportunities that they can use in their current roles. But that can also help them advance to higher positions within the organization. Assess and Improve Processes - Assessing processes will help to better streamline them. It will also eliminate inefficiencies. Be Flexible - Establish flexible work schedules to promote better work/life balance. Short-Term Strategies Reinforce Your Core Values - Inspire your employees by reinforcing your company values and mission. This will also help to set the tone for the culture of your organization. Engage Management - Model how employee engagement should look. Provide the example that your managers can follow. They can then implement it with their direct reports. Provide Employees With Feedback - Feedback is the best way to let employees know how they are doing. Employees who receive feedback also tend to experience higher levels of engagement. Let Your Employees Provide You With Feedback - Find out about engagement by asking. You can do this through employee engagement surveys. They provide an opportunity for employees to be candid. They will let you know what helps to keep them engaged and the things that don't. Recognize and Reward Good Work - Recognition and rewards help to keep employees engaged. They will also want to do more for the organization. Engagement Solutions by ADP Canada These strategies seem easy enough, but you might be wondering where's the best place to start. LIKE.TG provides employee engagement solutions that can improve business results. They have integrated some of their solutions with the ADP Workforce platform. LIKE.TG's integration with ADP and the ADP Marketplace will give your employees easy access to Workmates and Onboard solutions. If your business already uses ADP Workforce you can access LIKE.TG's payroll and HR options. Onboard LIKE.TG and ADP Workforce onboarding integration can help you get things right from the start. This amazing onboarding tool provides new employees with an easy-to-use self-service system. They can feel welcomed and 'at home' as they create their employee profile. You can also create personalized portals. This will give them access to all their important HR documents. It also facilitates integration with ADP's payroll system. This ensures employee payments are accurate and on time. Workmates Workmates allows real-time communication and collaboration with employees. It facilitates remote teams and allows you to recognize and reward employees. You can integrate your ADP data into this platform as well. This single platform allows you to share company news and create communities. You can share important project information and connect with employees regardless of their location. Workmates can help you to improve employee engagement. It increases job satisfaction, employee morale, and productivity. The Perfect Solution What's the ideal human capital management solution for businesses? ADP's wider range of payroll and tax software solutions LIKE.TG's employee engagement products These are the only tools you need to help your employees reach their full potential. Benefits of Having Engaged Employees Employee engagement increases productivity. High productivity affects any organization's bottom line. But there are many other benefits of having engaged employees. Increased Sales - Better customer service, quality, and productivity lead to more sales Higher Stock Price - This is a natural result of higher productivity and sales Greater Employee Safety - Employees that are more connected with their workplace will be more aware of their surroundings Better Quality Products - Employees who care will want to produce high-quality products Better Employee Health - When employees exercise more and eat healthier. This leads to less obesity and chronic diseases Better Customer Service - Employees who care will want to provide optimal service to customers Happier, More Content Employees - Recognition helps to motivate employees Better Customer Service - Engaged employees care about their jobs and their customers Greater Employee Satisfaction - Employees feel better about their jobs Greater Employee Loyalty - Employees will stay at an organization where they feel successful and challenged by the work they do Better Employee Work/Life Balance - Positive experiences at work spill over to the home Higher Employee Retention Rates - Employees don't stay at an organization where they are unhappy Lower Employee Absenteeism - Due to dedicated employees Employee Engagement Made Easy There is a reason why it is said that people are a company's most important resource. Employee engagement is crucial to the success of any company. Today's digital landscape facilitates better engagement with employees. The right platform can make the implementation of employee engagement strategies easier. ADP Canada has combined their experience with LIKE.TG's globally recognized platform. It seamlessly integrates with ADP solutions providing a complete employee engagement system. Contact us to request a demo. Learn more about the full range of LIKE.TG products, our business solutions, including ADP integration we can provide for your business. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
English Vocabulary for HR: Most Popular Phrases Used in HR Nowadays
English Vocabulary for HR: Most Popular Phrases Used in HR Nowadays
There are so many companies now that would like to enter foreign markets. There is always a need for the cooperation of cross-cultural teams. An HR manager who speaks English is a priceless asset in the company's arsenal. The professionals have to know popular phrases in HR to perform their duties perfectly. This is why the knowledge of English vocabulary for HR is a necessity as English is becoming an integral part of professional activity. The concept of Human Resources itself came from the West. It is pretty logical for foreign job titles to call the pros in the Western manner: HR manager, HR generalist, recruiter, HR analyst, Team-Lead. Let's look at the vocabulary hacks that help managers speak English fluently when working as an HR. Job Positions in English to Know For HR Chief Administrative Officer It is the head of the administrative department. They are the people who oversee daily operations and are entirely responsible for the performance; Chief Operating Officer It is the position that occupies people in the highest rank. They are responsible for all the internal operations; Executive Officer This position usually refers to a person in a senior class who makes decisions and implements them; Top (US) or Senior (GB) Executive Top executives are on top of every performance, and they are responsible for all the processes and operations happening in the field; A Middle Manager This person is in charge of people or departments in a company but is not responsible for the entire company and does not decide about the company's future. The Floor Manager A floor manager is a person who is responsible for all actions and operations of a specific floor or floor in a large store or office. Skills Hard Skills Hard skills are responsible for the performance of tasks requiring specific education and training. They are the pieces of knowledge of programs and tools; Soft Skills Soft skills ensure the successful completion of a wide range of tasks regardless of the education received and professional activity specifics, such as communication, emotional intelligence, and planning; Staff Recruitment A Contractor It is a person or company that organizes the supply of materials or the hiring of workers for different purposes; Talent Management Talent management is the company's division that attracts, recruits, develops, manages, and promotes sophisticated employees; Behaviorally Anchored Rating Scale (BARS) It is the scope of the quantitative data for a specific job and collecting information regarding critical behavior between successful and unsuccessful careers. These critical behaviors are then classified and given numerical values ​​that are used as a basis for performance evaluation; Human Resources Manager It is the person who is taking care of the department that deals with the employment, training, support, and office work of the company's employees. This person is also responsible for drawing up job descriptions; Behavioral Based Interview It is a type of interview technique that focuses on candidates' experience, behavior, knowledge, skills, and abilities. It involves providing concrete examples from the past where they have demonstrated particular behaviors or skills to predict future behavior and outcomes; Onboarding Proces Onboarding It is the process of adaptation of new employees, induction, and integration of new employees. It is the process of transitioning a person from applicant to employee status, ensuring that paperwork is complete and onboarding is comprehensive while implementing 4C’s of onboarding; An Affirmative Action Plan (AAP) AAP is a list of specific, results-oriented procedures that need to be followed. AAP is designed to address the consequences of past discrimination against women and minorities or their lack of engagement. The effectiveness of a plan is measured by the results it achieves, not the expected results; Hawthorne Effect The Hawthorne effect is an environment in which novelty, interest in an experiment, or increased attention to innovation leads to a distorted, often favorable result. Participants in the experiment act differently, more diligently than usual, only because they are involved in the investigation. The awareness can influence employee motivation that they are being watched and evaluated; Succession Planning Succession planning is the retiring employee replacement program that identifies long-term needs and attracts internal talent to meet them in the future. It helps in finding, evaluating, and developing the people needed to implement the organization's strategy. Employees Motivation Incentives Intensives are different from bonuses or benefits because they are usually tied to specific performance goals, such as achieving a sales goal; Bring Your Own Device BYOD is used to describe the growing trend of using employee-owned devices within a business. It means that the employees own the laptops and other electronics that the company provides them. Emotional Intelligence It is the capacity to recognize, estimate, and manage your own emotions, as well as the feelings of others. Advanced emotional intelligence should have anyone working in the HR field; Change Management This type of management is a thoughtful approach to the transition of individuals or organizations from one state to another. They are designed for change management and monitoring. Companies can benefit by planning implementation, implementation and calculating the impact of significant organizational changes; A Confidentiality Agreement The agreement is an agreement between an employer and an employee of the company, in which the latter cannot disclose proprietary or confidential information. Many companies protect information that, if leaked, could have devastating consequences for the brand or the well-being of the organization. A confidentiality agreement provides legal protection against such events; Distributive Bargaining Distributive bargaining is the negotiation between competing parties, which includes the distribution of a limited resource. One company dominates to the detriment of the interests of another. Retention Strategy The retention strategy refers to the processes and policies used to ensure employee retention. To retain employees and reduce employee turnover, managers must help employees achieve their goals without losing sight of the organization's goals; To learn even more about improving the employee experience and increasing your competitive advantage while providing a fast return on investment, download our ebook now. Download now Estimation of the Employee and Their Retention Attrition Attrition or a staff loss is a gradual voluntary reduction of workers (through retirement and retirement) that are not replaced after. The attrition reduces the amount of the workforce; To Dismiss Dismiss or remove from office or work; It also means to decide that something or someone is not essential and not worth attention; Dismissal The dismissal is a discharge from service. It is the termination of the case when the employment contract is closed. There are four different types of releases: fair, unfair, constructive, and wrongful dismissals; To Sack Sacking somebody means to fire the person for unsatisfactory performance or other reasons to save money; Resign Resignation means leaving the position. It happens when a person leaves the service by informing the employer; Term of Notice Term of notice is the minimum period within which the employee must inform the employer of leaving before leaving; Retire Retiring means leaving or quitting work due to old age or poor health. It often happens when the person is tired and old; Reduction in Force Staff reduction is the process of laying off employees due to a lack of funds, changes in job requirements, or a reorganization of a department or business operation; Transfer Transferring someone means moving something or someone to another place, organization, or team. To Sum It Up There are various words that emerge every year in the sphere of HR. A significant part of the English vocabulary for HR comes from Latin, which means that this language is a core of business progress. The more you learn English, the better you can perform as a Human Resources manager within global projects. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now About the Author: Ryan is a passionate writer who likes sharing his thoughts and experiences with the readers. Currently, he works as a digital marketing specialist; you can check out here. He likes everything related to traveling and new countries.
Motivate Employees with Workplace Gamification
Motivate Employees with Workplace Gamification
2020 certainly presented HR teams with new challenges. On one hand, many new employees joined new companies and new teams during the COVID-19 pandemic, but the vast majority were suddenly forced to work from home during this time. And if those companies did not have an official work-at-home policy in place before this sudden event, this new dynamic could present a number of real challenges, including low morale, demotivated employees, and lost productivity. Despite this sudden challenge, HR managers and teams could use gamification in new ways to overcome these potential obstacles and actually get even more out of remote teams. Gamification in the workplace is not a new concept. It has been used successfully by business leaders and managers for quite a while, but it’s worth a look at the potential of this strategy. Interestingly, this concept parallels the idea of "gamification in marketing" where engaging tactics are used to enhance customer interaction and brand loyalty. In both contexts, gamification leverages human psychology for positive outcomes. What is a gamification program? The Merriam-Webster Dictionary defines gamifying as “the process of adding games or game elements like keeping score and competing among teams as well as using other non-game contexts like online marketing, product promotions, or even a simple task.” Recently, gamification has become an even more popular work trend in business environments, especially as a way to drive employee motivation and engagement. This leads us to a follow-up question: Just what is workplace gamification? What is Workplace Gamification In this context, gamification does not refer to turning work into a game. Instead, it is a play on human psychology, which uses a game context to motivate a person to attempt to compete with others and prove themselves to be the best in front of their manager (or other authority), peer group, and competitors. To picture the value of gamification, just think of the good old days when completing your homework correctly meant getting a gold star on your paper and even a little praise from your teacher. That was the power of gamification. You’ve been a part of these situations for a long time now, to the point where this idea has become a natural part of your daily life starting with school and now, in the workplace. Examples of gamification in the workplace can include game-based activities such as keeping score of who closes more deals in sales, or who achieves a specific monthly goal first. Rewards and recognition approaches (and platforms such as LIKE.TG’s Workmates) are based on the same concept and can provide extra motivation for more collaboration and teamwork. Benefits of Gamification and Game Mechanics in the Work Environment While it may be tempting to rush in and attempt to take advantage of many different aspects as you implement gamification, business leaders first need to identify and focus on those that best suit our requirements. Learning Never underestimate employees’ urge to compete and “win” in their quest to prove that they are better than all others. In this case, your workforce will strive to be the best at their jobs but will also be interested in exploring and adapting to the most recent developments in the industry, both while on the job but also during any training or education they may be pursuing. This opens them up to a whole new world of learning, which leads to even more advanced skills. If done successfully, this new level of expertise will become a win-win: beneficial for the company and the employee. Higher Efficiency Higher skills lead to better efficacy in direct proportions, and that is what you as an employer aim for, isn’t it? This also positively affects the overall organizational productivity and works to motivate employees, thus propelling the enterprise towards its goals faster. Challenges Contrary to popular belief, everybody likes a challenge! And when it comes to a group task, let’s just say it’s a recipe for success. Creating inter-departmental teams and setting up competitive game-based goals is a surefire way of raising the workforce’s morale while also promoting teamwork between various departments. Many companies also use CRM software to ensure that all members are on the same page about each assigned task. Improving employee experience doesn'tneed to be difficult - or expensive! Learn how Real-Time Self-Analysis Having fun while working is important but what is also essential is the fact that each employee can analyze for themselves how well they’re performing or how far they are from reaching their targets in real-time. Keeping a check on one’s own work further builds responsibility and motivates the worker to try harder. Tips, Tricks, and Ideas for Motivation and Engagement Each company has its own policies for motivation and engagement and appreciation of their employees, and none can be considered higher or lower than the next. As mentioned before, you need to choose the best way to recognize and reward your workforce. The following however are some generic ideas that may help you in successfully gamifying your organization. Company-wide Recognition Tipping your hat for their exemplary services in front of the entire office is sure to earn you their loyalty, while also motivating them to work harder and achieve more targets. Demonstrating appreciation in front of their colleagues is a great way to let all your employees (even worldwide) know digitally through your social media pages of their success. Everyone loves fame and recognition and giving it to them, even on a minor level, will increase their morale and encourage other employees as well to perform better. Company-sponsored Skill Upgradation Many corporations around the globe don’t just assign tasks to their employees but also help them in upskilling through various free and paid courses. These opportunities to learn more in their fields are respected and greatly appreciated by the workforce as it does not just display that the company has their overall welfare in mind, but also enhances their individual market value. Free Services and Gifts Company-sponsored trips, discounts on gyms for workers of a certain enterprise, free gifts on the business’ founding day, and gift cards to online or offline brands and stores on the personnel’s birthday are just some ways of celebrating the alliance between the organization and their employees. However, these go a long way in building a rapport amidst the parties, and the team steps up their game to justify these presents. You can gift them an experience as well. Applaud Everyone’s Contribution Often while commending the work of the highest achievers, the corporations forget to acknowledge the job well done by the rest of the team. This can hurt their confidence and determination, thus leading to a decline in their productivity. Thus next time, make sure all your employees feel appreciated while incorporating gamification at work. Game-based Training Use elements and game mechanics like scoreboards, leadership positions, points, and badges during the various training sessions of the workforce. You can also use social media platforms to keep a track of the highest scorers. This encourages the workers to give their best in the process which has a dual effect - on one hand, they learn better as that’s the way to higher rewards, and on the other hand, it builds up a healthy competition in the teams which further propagates inter-departmental and intra-departmental harmony and a happy work environment. Ensure Employee Wellness A sedentary lifestyle can lead to a whole lot of health issues for your workers. By including some gaming elements in their daily routine, like points to the one with the highest number of steps per day, can contribute to their good health while simultaneously showing how much the company cares for their well-being. This can also further reduce the number of sick leaves taken by the staff, annually. Gamification to Games - Beware! A common misconception in organizations, that stems from the term ‘Gamification’ itself is that it refers to turning work into a game. That is absolutely not what it is though. The best-gamified process is considered to be the one where the player doesn’t even realize that he/ she is playing. Avoid building games on top of complex processes as that might result in lowering efficiency in the long run as the team now has to spend more of its resources on both the game and the actual task. Conclusion In the end, we are certain that you have accurately grasped what the term and its surrounding hype are all about. Now is the time for its effective application. So what are you waiting for? Run for it now before someone else takes the cake. Best of luck! About Author: Pratik Dholakiya is the founder of Growfusely, a content marketing agency specializing in content and data-driven SEO. He regularly speaks at various conferences about SEO, Content Marketing, and Entrepreneurship. As a passionate SEO and content marketer, he shares his thoughts and knowledge in publications like Search Engine Land, Search Engine Journal, Entrepreneur Magazine, Fast Company, The Next Web, YourStory, and Inc42, to name a few. He can be reached at Twitter @DholakiyaPratik
Improving the Employee Onboarding Process from Start to Finish
Improving the Employee Onboarding Process from Start to Finish
Why is Onboarding so Important? In today’s competitive job market, companies need to do all they can to find, attract, and hire the right employees. Fair enough, yet surprisingly, even this isn’t enough to guarantee success. To make sure employees are really able to make a difference and help the company become more competitive, new hires must be able to hit the ground running on day one. This is why employee onboarding is so important. A good onboarding program gets the employer-employee relationship started on the right foot and contributes to increased morale, productivity, and engagement. Yet a bad onboarding experience falls short of these benefits and inevitably leads to wasted time, money, and effort. Without an engaging new hire experience, your organization will find it increasingly difficult to attract and retain the best talent. Plan for Success, Right from the Start It all leads to an important question: What can you do to improve your onboarding process and make sure your new hires are happy, productive, and positioned for maximum success? One of the first ways to accomplish this is to think about the entire process, including the right strategy and tools to support it. For example, developing a detailed new hire checklist is a great way to consider the entire process, make sure nothing is overlooked, and ensure the entire experience is as smooth as possible. When creating new hire checklists, it’s important to think beyond traditional HR responsibilities. Other departments such as IT, payroll, and facilities usually play an important role in onboarding new employees. Involve these departments to give new hires everything they need all at once, while also demonstrating that your company has it all figured out! “As soon as we saw LIKE.TG’s Onboard demo, we knew this was the perfect solution for us. We loved that it was extremely simple and powerful out of the box, but that we could customize it with advanced capabilities to make it work in our company setting. We were sold.“ - Elisa Garn, Vice President, HR and Talent, Christopherson Business Travel. Things to Consider When Developing Your Onboarding Checklist It’s important to remember that the onboarding checklist is a vital document and one that should intuitively guide a new hire through all the steps of your onboarding process. To make sure you give them everything they need—and help them hit the ground running on day one—consider all of these areas when developing your checklist. Your corporate culture: Plan to share important information to help new hires gain a better appreciation of your corporate history, values, and overall brand. Details about their position: New hires can benefit from understanding where their position fits within the overall organization, and how it contributes to helping the company achieve its overall goals. Information about their department or the whole organization: Include additional details such as all the other positions in their group or department, organizational charts, and more. Training Consider highlighting any training they may need, either in the short term to get up to speed or for longer-term options. Goals Any checklist should include specific goals and objectives expected of this new employee, including details on how they’ll be measured. Onboarding tasks: Outline all of the activities you’ll help new hires complete as part of their introduction to your companies. Examples of this include things like setting up laptops, creating logins and passwords, getting an official badge, learning where to park, and just about anything else that a new employee would need. What’s on a Typical Onboarding Checklist? Once you’ve determined what to include in developing your overall checklist, what should it include? New hire paperwork, such as I-9 and W-4 forms A statement of corporate values A video that introduces the new hire to the company, including a brief overview of important products, services, and your overall brand A detailed list of activities for the first day A list of important contacts within various departments, including contact information A timetable of important activities, and what to do if they have questions More than just Paperwork So many people tend to associate onboarding with paperwork. It’s true that paperwork is an important part of the process, but a successful onboarding process goes well beyond enrollment forms and payroll documents. Instead, onboarding involves various meetings and important actions that must be carefully coordinated. Many innovative HR departments now assign a dedicated onboarding coordinator to spearhead the entire process. Part leader, part counselor, this coordinator goes over all the steps that must be accomplished, and also plays a role in scheduling all of the vital steps. Onboarding Goes Well Beyond Day One A new hire’s onboarding experience goes beyond the first day. The entire experience can take several weeks, if not longer. Along the way, various benchmarks may be established, helping new employees provide feedback about their work experience thus far and how they feel about the organization. Everything about onboarding is intended to make the new hire feel welcome, valued, and empowered to do the job they were hired to do. This last sentiment is becoming more important as millennial and Generation Z employees begin to make up a larger portion of the workforce. These generations value the ability to contribute to the success of an organization and are not shy in speaking up to express their opinion. This is a significant shift away from traditional hiring methods, where employees were brought on board, left alone to fill out paperwork and learn about their position, and then simply follow orders from their manager. “We use Onboard to set up very detailed workflows, including multi-contributor tasks, notifications, reminders, and dashboards to see exactly where each onboarding experience stands at any given time.” Miki Loveless, HR Business Partner, Christopherson Business Travel Onboard by LIKE.TG LIKE.TG’s Onboard solution now helps automate and improve the entire onboarding experience. Onboard streamlines the entire process and gives new employees the tools they need to make their first great. For example, our Form Builder capability helps to eliminate what could be mountains of paperwork. You can easily create all the digital documents a new hire needs to complete and make them available in an easy-to-access self-service portal. With Onboard, new hires have more time to make the right decisions when completing important forms. We also help you provide pre-built I-9, W-4, direct deposit forms, and more—all part of a full library of form templates available in the Onboard solution. We even offer easy drag-and-drop capabilities to design customized documents to collect the additional required information. No matter what you need to improve your onboarding experience, LIKE.TG has you covered. Making the Future Better LIKE.TG is committed to providing the resources necessary to make onboarding effective. HR managers understand that orientation is the first step in what is hopefully a long career path. This means that the information gathered will help the employee begin an employment journey with the new company. We provide solutions and allow you to be even more efficient in the employment process. For more information on how to use LIKE.TG to improve your overall onboarding process—and achieve impressive new results—please contact us today. About LIKE.TG LIKE.TG is a leading developer of HR software and HRMS solutions for businesses with a focus on effective employee engagement. LIKE.TG empowers teams to easily onboard new hires, manage employee data, create a company social network, and support employee development. LIKE.TG was created by the leaders at NEOGOV, the market and technology leader in on-demand human resources software for the public sector, with more than 1,500 government agencies and educational institutions using NEOGOV technology. LIKE.TG is a modern and powerful cloud-based HRMS solution with a complete suite of HR functionality, including core, performance, onboarding, recruitment, absence management, and time and attendance. For more information, please visit www.LIKE.TG.com or contact [email protected]. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Future Proofing Your HR Strategies
Future Proofing Your HR Strategies
Employees are one of the most valuable resources a company can have. The human resources department is responsible for building a talented team of employees who work well together and individually for the organization’s benefit. HR also takes on the hefty challenge of ensuring employees are wholly supported to perform at a high level. Technological advancements and shifts in work culture continue to impact the way HR departments evolve. Human resources policies must be informed, flexible, and consistent if you want to ensure your department is set up to thrive in the future. Let’s take a look at current human resources technology trends and a few notable shifts in workplace culture as of late. We’ll then leave you with some insight on how to design an HR department for the future. Current Technology Trends in Human Resources and Shifts in Workplace Culture Advancing technology continues to impact how we move through our personal lives and how efficient we are at work. Productive HR departments are especially mindful of current technology trends in their field and changes to the workplace that could impact how they do their jobs.Here’s a brief look into key HR technology trends and the state of workplace culture today. Current trends in HR technology Artificial Intelligence and automation are becoming the norm in most modern HR technology. AI-driven algorithms collect key employee and candidate data, thoroughly analyze it, generate actionable insights based on what’s learned. Automation tools perform repetitive tasks like sending interview reminder emails, thank you messages, or organizing interview dates and times. AI and automation free up more time for HR teams to focus on tasks and projects that really need them. They also boost employee engagement and performance through talent development and performance management tools. Their use in recruitment strategies is increasing as well because they help select potential matches faster and more accurately. AI-driven recruitment helps HR professionals get to know candidates more quickly by filtering their various social media profiles and other online activities. Virtual-reality experiences are also being implemented more and more. They help streamline processes like interviews, onboarding, training and development, and job previews. Instead of being invited to an interview room, companies are inviting qualified candidates to a VR meeting space. They take new employees on a virtual tour of the office to get them comfortable before they arrive and engaged in the workplace culture. The increased use of cloud-based HR software is another key trend to note. Any data entries in the cloud can be accessed in real-time, giving you the ability to make informed decisions faster and better control the data you collect. Shifts in workplace culture The COVID-19 global pandemic highlighted just how vital employee engagement and well-being are to productivity and performance. Physical, mental, and emotional health of all employees is now a huge priority for most companies. They’re pushing forward with health initiatives that ensure their employees can perform at their peak. These health initiatives could include offering: Tech tools like Fitbits, heart rate monitors, or blood sugar checkers to employees at discounted prices Free or discounted gym memberships Nutrition and/or personal trainer resources to aid employees’ physical health Mental wellness resources like therapy or counseling A health week at the office that allows employees to get certain health services on-site Mental health and physical wellness team-building activities Millennials and Gen Zers are taking over the majority of the workforce in the world. They’re especially interested in companies that offer personalized training and development plans for their employees. A blended learning approach that employs eLearning and in-class teaching resonate with these generations because it provides a self-directed learning experience. This modernized software focuses on up-skilling technical abilities and building more transferable soft skills like communication, time management, and empathy for others. Many companies are offering fully remote or hybrid work schedules to their employees. These scheduling options resonate well with workers because of their flexibility and emphasis on giving them more control over their job responsibilities. HR professionals are also seeing a positive impact on recruiting because of this shift to remote work. They’re able to engage with top talent all over the world and hire a diverse workforce. Future-Proofing Your HR Department Design As you keep up with current trends and analyze how workplace culture is changing, you’re probably wondering how to future proof your HR department. Instilling agility and flexibility in every aspect of your department is key to designing an HR team that can meet the future head-on. Here are some tips on preparing your HR department for the future in light of technological advancements and shifts in work culture. Adopt the right methodology Consistency is crucial to building a trust-filled, loyal, engaged HR team. Without a specific structure for your HR team, you won’t be able to keep it organized, up-to-date, and productive. You must choose a suitable methodology for how you’re going to manage your HR department. An agile methodology, for example, encourages flexibility and moves away from strict documentation as a hard requirement. This methodology is perfect for your team if your members are creative, adaptable, and geared up for an innovative future. The four values of an agile workforce are: Individuals and interactions over processes and tools. Working software over comprehensive documentation. Customer collaboration over contract negotiation. Responding to change over following a plan. What’s the process for implementing changes? Who makes the final decision? How are projects delegated and teams formed? These are all questions you should answer to begin constructing the methods best for your team. Create a solid team structure by identifying how your team members work best together and how each of them thrives individually. Keep up-to-date with trends There’s a reason we dedicated an entire section of this article to current HR technology trends and shifts in workplace culture. Staying up to date with what’s happening in your industry is one of the best ways to prepare your department for the future. To keep your HR strategies current and effective, you must be mindful of popular HR trends and workplace culture shifts as they arise. One crucial trend in the workplace right now is the rise of the gig economy. HR professionals are working with freelancers and contractors at a much higher rate these days. Fill in the gaps with full and part-time employees, and you’ve got yourself a well-rounded team. Being familiar with this trend allows you to keep up with competitors and hire from a wider pool of talent just as they are doing. Another key trend is that most human resources departments are taking on a complete digital transformation. You should be comfortable with data and mindful of its influence on a seamless transition to digital platforms for your HR processes and procedures. Bookmark any resources that provide information about trends in HR and leverage this knowledge with your team. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Implement top-tier technology and software Your HR department’s effectiveness in the future will be highly dependent on the technology and software you implement. If you’re using low-grade software or out-of-date technology, chances are you’re a step behind your competitors. You’re most likely missing out on making critical improvements to how your team communicates, collaborates, and carries out its responsibilities. Your Human Resource Information System or HRIS, for example, should be top-tier to ensure you’re able to grow your workforce and keep up with changes in your company effectively. Your HRIS helps keep employees engaged, satisfied, and continuously improving by fusing IT and HR functions like data entry, tracking, and management for human resources, payroll, and accounting. You also want to ensure you’re factoring in the shift to remote work and implementing top-tier technology to keep your HR department productive, communicative, and able to perform their job functions as if they were in the office. Conclusion You can future-proof your human resources department by instilling agility and flexibility in every aspect. Prepare your HR department for the future by adopting the proper methodology to run your day-to-day, keeping current with HR technology trends and workplace shifts, and implementing top-tier technology and software. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
10 Personalized Employee Onboarding Tips For All Departments
10 Personalized Employee Onboarding Tips For All Departments
For most businesses, hiring is part and parcel of the hiring process. With new employees come new ideas on how to carry forward the company mission and purpose. That is why there is a need for the onboarding of the employees to be spot on. Personalized employee onboarding ensures the employees quickly acclimatize to their workplace and improve technical skills with its purpose and mission. An ideal onboarding session will also have the employees learn how to use the company’s software faster, which will, in turn, enable them to serve the company better. Employee onboarding and training will be easier if you follow some of the tips we will share. But before we get to that. Why Do You Need Personalized Onboarding Training? While it pays to focus more on your customers, it would be foolhardy for you to ignore your employees completely. New hires need to be shown the warm side of the company if you are to reduce worker turnover. That’s where personalized onboarding comes in. A personalized employee onboarding process will enable you to conduct technical skills assessments and retain most of your new hires as it creates a connection with the company. Such a process will require you to let your new employees express themselves personally and professionally. Personalized Employee Onboarding Tips So, what are the tips that will make the whole onboarding process a personalized experience for the new employees? 1.Create a More Personalized Welcome Package Handwritten notes from team members and new colleagues will help a lot in making the onboarding process personalized. It will give the onboarding strategy a personal touch, apart from helping the new hires feel at home. You could also include token gifts such as notebooks and pens, which could play a significant role in breaking the ice with new hires. Another strategy to make the process more personalized would be creating a short video welcoming the new employees. 2. Let the New Hires Meet their Direct Colleagues What will make it more personalized than if the new hires get to meet their new colleagues? Their colleagues should help them feel comfortable within their new surroundings and have them learn about the company's values. You could give a few personal stories from the colleagues to help them get to know them better. It could build the connection you need between the new hires and your existing workers. Their direct colleagues might help them to feel at ease and ready for the onboarding process. It would also provide the support network the new employees might fall back on throughout their first few days at the company. 3.Assign Each Hire a Mentor or Work Buddy Mentors could come in handy when crafting a personalized onboarding process. Having someone to hold their hands through the first days in the company could go a long way in helping your new employees feel welcome. The mentor doesn’t necessarily have to be older than them since you are going by the number of years the person has been in the company. A work buddy could also function as a mentor in some ways. We all feel lonely in the first few days in a new place and would appreciate a friend or two to ease the loneliness. That’s where the work buddy comes into play! You could also add a small business phone system that will enable easy communication when they need guidance from a mentor. 4.Streamline the Onboarding Process for Each Department If you have multiple departments, it would be better to have an onboarding process tailor-made for each department. The same would apply if you also have different teams or locations for your company. This would help the new employees process the information they get in the onboarding faster. That’s because breaking down the onboarding process will make it simpler and reduce the amount of information the new hires are supposed to understand before starting work. For the technical departments that involve having data scientists, and software developers it may prove to be difficult to test the programming knowledge of your new employees. Having online coding tests will help you shorten the interview process and get the best-suited developer to join your IT department. A branched onboarding process is also easier to implement than the one you roll out for all company departments. It will enable the trainers to give more personalized training for the new hires as well. “As soon as we saw LIKE.TG’s Onboard demo, we knew this was the perfect solution for us. We loved that it was extremely simple and powerful out of the box, but that we could customize it with advanced capabilities to make it work in our company setting.” Elisa Garn Vice President, HR and Talent Christopherson Business Travel Learn More 5. Dedicate Enough Time to the Onboarding Process Most organizations will want their latest additions to join the workforce working as soon as possible. It is, however, impractical to have this if you don’t dedicate enough time to the onboarding process. Hurrying your employees to onboard gives out a negative vibe. You need to give them enough time to blend in and get to know their fellow colleagues at the workplace. A personalized process will take you a shorter time as you get down to ensuring the new hire feels as comfortable as possible within their surroundings. A longer timeframe will also enable more hires to ace the technical skills assessment test they face. It would take about a week for employees to have adequately been onboarded and taught all the company requirements. Giving the process enough time will ensure your employees don’t have to shuttle between working and training the new employees. You also don’t want to rush the new employees through the process as this could affect their ability to be helpful to the business. That is why you need to ensure you dedicate adequate time to the onboarding process across all departments. This will also require you to make an extensively detailed plan for the first few months of having the employees on board. Depending on the employees you hire, it might take some time for them to get used to the company. That’s why you need to give the onboarding process enough time. 6.Use the Best Onboarding Tools When it comes to employee onboarding, it is all about your systems. If you have complex systems in place, it will take you longer to teach the new hires how things run in your company. That is why you need to ensure you have installed the best systems to enable you to offer the best onboarding training. Using simple HR tools in your onboarding will also go a long way in the making of a simpler system. If the system is too hard to understand, it also becomes difficult for you to have the employees work as you’d want them to. Your system should have an introductory phase for your employees to meet company staff and get acquainted with its culture and values. 7.Deal with the Paperwork Before the First Day of Onboarding Most people would agree that paperwork can be a frustrating experience when onboarding. That’s why it can be a good idea to ensure most of the paperwork doesn’t get to the first day of onboarding training. Contracts, policy acknowledgment, or payroll forms should all have been signed before the onboarding finally starts. This will save you a lot of the stress of dealing with paperwork during the onboarding process. You will then be able to concentrate on more critical parts of the process. Having less paperwork will not only save time but also impress your new hires. So much hangs on an efficient onboarding process, and rescuing them from too much paperwork should be one of those things. 8. Involve Senior Management Figures In as much as it could be challenging to have the newbies have a sit-down with the CEO, you could still attempt to have other senior figures in the company involved in the onboarding process. There are no better-placed individuals in a company to speak to new hires as the senior management figures. No one knows the company’s ethos and values as well as the senior management of a company. That is why they can offer the best inspiration to the new employees. If the CEO could also get in on the act, that could be even better. This could make the new employees feel like they are valued by the company. They also learn the company’s vision from the people that spearhead the company and ensure it doesn’t stray from its mission. The impact of this could be immeasurable. 9. Cut Back on the Deadlines Companies want their new employees working as soon as possible. This could lead to a situation where the trainers rush through the onboarding process, making it have strict deadlines that could destroy instead of build. The hiring of software developers is one of the most difficult hires to conduct because it requires a lot of technical skills testing especially with all these new libraries and frameworks popping out now and then. React and Angular which are javascript libraries need you to conduct an angular online test and a react online test to personalize and ease the onboarding process Granted, most employees would have said they are comfortable working under pressure but a relaxed learning environment will go a long way in helping them understand everything required of them. This also helps them improve their technical skills. This might not make sense to most people, but it could be what you need to ensure the new hires get to grips as fast as possible. No one is comfortable learning in a rushed environment, especially if they have to deal with a lot of information. Being more flexible with your deadlines will be a sure way of making the process more relaxed to reap maximum benefits. 10. Allow the New Employees to Express Themselves No two people are the same, which is why you need to individually speak to each of the new hires about their goals and qualifications. By letting them express themselves, you will help them set realistic goals throughout the onboarding process. Therefore, each employee will know what to strive for in their aim to fit the organization better. A personalized onboarding process will ensure your employees fit in as fast as possible and understand what is required of them—the more personalized the process, the better the results. About Author: Dennis Vu is the CEO and Co-founder of Ringblaze, a virtual business phone system company that helps teams to better serve their customers, anywhere.
5 Benefits of Using a Global Payroll and Compliance Management System
5 Benefits of Using a Global Payroll and Compliance Management System
Compliance refers to maintaining industry standards and regulations in a company's operations. It is one of the most crucial factors to avoid future penalties and negative public relations. A compliance management framework helps managers and businesses minimize risks and plan for future uncertainties that ensure adherence to regulatory guidelines and legal criteria. A global payroll system like Multiplier is an integral part of the compliance management system that can be a success for your business. With this system, you can manage all your employees and payrolls from one system, minimizing uncertainties and increasing your business productivity. Integrating such a framework can help a business to achieve exponential growth. Knowing the features of an excellent Global Payroll and Compliance Management System can help a company make an informed decision. Five undeniable benefits of global payroll and compliance management system that you need to know: Avoid Legal Risks and Cut Future Costs A compliance management system will help your corporation avoid regulatory liabilities. It can save millions of dollars in terms of legal fees and penalties. You can avoid these costs only if your company follows proper compliance suggested by the government for your industry. On the other hand, global payroll management can bring all your data in one place, making it easy for you to spot these irregularities before getting penalized for them. It also protects a company from losing consumer trust by minimizing accounting frauds as all the data is collected, managed, and analyzed in one place or platform. Especially for a multinational corporation, it has to deal with rules and regulations being imposed in several countries. Automated compliance management systems are a must-have for such organizations. With an awful lot of data scattered across various nations, it can be troublesome to spot a compliance irregularity. If a company fails to ensure these compliances, it might face severe charges. Automated payroll and compliance management systems can minimize these risks allowing a company to focus its resources on globalizing its business. It also helps in cutting down future uncertainties so that you can plan a business approach without worrying about compliances and payrolls getting in their way. Write a Great Story A company following proper compliance and government policies can quickly gain consumers' trust, compared to brands penalized for not doing so. Integration of compliance management systems with global payroll can boost consumer trust and brand recognition, resulting in positive public relations. You can use this opportunity to promote your business processes by proving its industry standards and global presence. Moreover, with a centralized payroll team and compliance management, a company can facilitate employees' easy access to their financial data like e-Payslips. It helps to ease up the long-term process of applying for such data manually. International payroll integration helps to transfer information to your payroll experts without a need to enter it again and again. Since such errors are much less likely to occur when data from your finance and accounting systems is routed directly into your payroll system. When the payroll professionals don't have to spend too much time looking for and correcting errors, they'll be more efficient. A compliance management solution like Multiplier also lets the company show its contribution by implementing guidelines set by governing bodies, primarily for a consumer's good. This helps form good public relations and acts as a magnet to attract the best of talent. Many companies are in accordance with the local and federal labor codes that are employee-focused and can help recruit new talent. Eliminate Costs Before They Arise A good compliance management system with global payroll integration ensures that your company is future-ready. It lets you detect risks before they surface and resolve any such issues with ample time and resources. Compliance and global payroll do not necessarily have to be expensive. For instance, an organization that deploys an employee self-service portal for online payslips and income tax documents in 25 different countries can reduce the cost of domains and build a good UI/UX experience. They can do so by developing one global platform to perform all accounting and risk management tasks with a single platform. Ensuring compliance manually is a repetitive process and requires a lot of routine tasks. This leaves a gap for human errors. Using an automated compliance management system eliminates these errors and the costs that can arise because of them. You can easily save money if you have the proper structure in place. It automates enforcement reporting, reduces the need for extra human resources, and monitors regulatory developments in real-time. Furthermore, with the right technology, you can eliminate the risk of human error and oversight, resulting in fines and punishments in the future. These features integrated with the company’s global payroll management helps in minimizing the risks of fraud. Increased Accuracy and Security with Automation Accuracy is one of the most significant factors when it comes to local payroll and compliances. There are various elements involved that can result in errors while calculating a payroll. These elements can be changes in tax rates, amendments in previous laws, or the addition of new laws in local, state, and federal regulations. All these elements make a company’s payroll and compliance management prone to human errors resulting in sizable consequences. Through automation and a centralized management system, a company can ensure accuracy while managing compliance and payrolls. This eliminates future costs that can arise as a result of such errors. Automation increases accuracy while saving the company’s resources and time which would normally be allocated to repetitive menial tasks involved in this process. A compliance management system ensures disparate systems that members of the company receive only the information for which they have been authenticated by granting limited and restricted access to employees. Information is communicated correctly, which removes errors and promotes a well-connected work environment. It's instrumental in companies with a large multi-departmental structure. This helps in enhancing data security, using an integrated system, following and maintaining proper payroll processes to pay employees and use cloud-based payroll data. A Centralized Payroll and Risk Management System Introducing new automation tools into the payroll data and compliance management processes globally is not an easy task. A central global payroll approach that brings payroll and compliance management in one software can be extensive. In such cases, hiring an agency to do all your technical work for your business while you focus on other core aspects of running your business can bring your organization significant growth opportunities. This frees you from worrying about future legal hassles and a global HR helps in the overall management of your business. With automated payroll and risk management, you can manage all the financial and legal data from one centralized system giving you clear sight to plan your future actions. Final Tip A compliance management system makes it much easier for a company to ensure obedience to market, regulatory requirements and render local compliance. It also helps to reduce risks associated with non-compliance and improve brand loyalty in their goods and services. Modernizing compliance and regulation control procedures, automating compliance workflows, and offering data-driven visibility can direct a company towards exponential growth. It helps a company by minimizing liquidity risks and reducing other financial and security threats prevalent in the industry. In the modern volatile banking environment, such a software framework can be employed for an organization's risk-free operations. However, it would help if you were more cautious while choosing the right partner. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Why Wellness Benefits Are Crucial for Employees Beyond COVID-19
Why Wellness Benefits Are Crucial for Employees Beyond COVID-19
Wellness refers to being in a state of good health. This is often composed of multiple types of health, including both physical and mental. With companies, your employee wellness — their state of health in the workplace — is affected by factors both within and outside of work. Balancing personal life and work-life has long been a subject of concern for many workers, but with remote work on the rise, there is a mentality shift to work-life integration. Work-life integration requires companies to offer flexible schedules and additional wellness benefits as part of their employee programs. These benefits are designed to improve overall wellness in life and bridge the gap between personal life and work life, which are so often treated as separate entities. The idea is to improve a person’s overall health so every aspect of that person’s life can also benefit. For employers, the goal of implementing employee wellness programs is to have happier and healthier people, which can have the added benefit of positively impacting work performance. Though, the end goal should be to simply take care of the health of your fellow human beings. According to a recent FinanceBuzz health and wellness benefits survey, 54% of surveyed workers with access to employer-sponsored wellness programs reported improved mental health in the last year. Compare this to workers without access to these programs, and only 22% said the same thing. The data is significant, but what specific wellness benefits are most useful for employees and worth your consideration? Types of wellness benefits The FinanceBuzz survey mentioned above found a range of wellness benefits that were popular among employees. These included: Healthy meal kit delivery Mental health counseling Gym membership reimbursements Weight loss programs Smoking cessation programs Fitness tracker devices Virtual workout subscriptions Meditation or yoga membership/subscriptions Reimbursements for smart home gym equipment Many of these popular perks focus on ways to improve physical wellness, such as healthy eating or exercising. If a person feels better physically, it’s often easier to approach challenges and adjust to changes in life. This doesn’t mean a person no longer gets stressed out, but stress becomes more manageable. However, it’s important to note that you have other options to promote workplace health and wellness. Mental health counseling and other benefits designed to help alleviate some of life’s worries can be invaluable for employees. This could include wellness benefits that focus on how to cope with financial stress. According to a Mind Over Money Study from Capital One, 58% of Americans feel that finances control their life. Whether you know it or not, many of your employees are likely experiencing some sort of financial stress. This type of stress might wear on their mental health. To help combat this stress, consider offering finance-related wellness benefits. Here are a few types of benefits you might want to think about: A group life insurance plan that’s free or affordable for employees and doesn’t have strict requirements, such as passing a medical exam. Health insurance coverage that aligns with your employees’ wants and needs. This could include more coverage options nationwide, low mental health counseling costs, and a variety of plans to choose from. A 401(k) plan to help employees plan for retirement. It can be helpful to simply have access to a retirement plan, but the best employee benefits programs often include employer contributions. Seeing your company put money toward your financial future, other than your salary, can go a long way in fostering a caring and supportive environment. If you need help with creating these programs, reach out toemployee benefits providers. Flexible paid time off policies gives employees the time they need to recharge and reset. Burnout and mental exhaustion are real and all too common among the workforce, especially in the changing environment brought about by the coronavirus pandemic. Wellness benefits and remote employees In the past year, companies have found a need to review and revamp their employee wellness programs. In many cases, this was brought on by the massive changes resulting from the coronavirus pandemic. Specifically, millions of office employees became remote workers virtually overnight. Certain wellness benefits, such as paid group lunches and in-person gym memberships, suddenly weren’t as relevant. But what wellness initiatives for remote employees are actually valuable? Consider the unique challenges a remote worker faces. They have many of the same general stressors as office employees, such as worries about physical health, mental health, and financial wellbeing. So the wellness benefits mentioned above are useful, but there’s still room for extra help. Remote workers often suffer from a sense of being disconnected, especially if they aren’t used to working remotely. A FinanceBuzz remote work survey found that 49% of remote workers found it harder to build relationships with co-workers, and 46% reported feeling isolated. Wellness benefits for remote workers should focus on providing remote employees with opportunities for meaningful connections and conversations with other people. This could include wellness activities with co-workers and virtual meetings with health coaches or counselors. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now A push for permanency Reacting to a global pandemic may not be the most positive reason to introduce wellness benefits to your company, but it’s better than not having them at all. However, it’s important to continue advocating for adjustments to your employee wellness program even if things start to normalize worldwide as we enter a post-pandemic era. The point of wellness benefits is to create a lasting positive impact on your employees and their lives. It would be challenging to make this kind of impression if the benefits were temporary and only available during the pandemic. That’s why it’s necessary to make helpful and valuable wellness benefits a permanent part of your business. Some remote workers have already returned to the office, and others may be in the process of doing so. But that may not be the case for everyone. You or your company could still be managing a virtual team years down the road, many of whom would likely be grateful for employer-sponsored wellness benefits that positively affect their lives daily. The bottom line A quality benefits program isn’t just designed to make employees happier so that the business can make more money. Instead, these programs exist to make people happier and healthier so they can have more fulfilling lives. If your company grows and becomes more valuable as a result, that’s an added bonus. Keep in mind that certain wellness benefits aren’t always the best options for each company. Each company is different and has employees with unique needs. If you want to find out what would work best for your company, get to know the people who work there. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now About Author: Kris Osborne is a Marine Corps veteran turned startup veteran and global Chief of Staff. He enables companies to accelerate growth by putting culture and people first, currentlyworking as the Chief of Staff forFinanceBuzz
How to Measure and Maximize The ROI of HR Software
How to Measure and Maximize The ROI of HR Software
When making an investment in HR software, including Applicant Tracking Systems(ATS),Employee Communications and Engagement platforms(ECE),Onboarding Tool (ON),and Human Resources Management Systems (HRMS), return on investment (ROI) can bedifficult to measure. Why is this? In HR, unlike other parts of the organization, employees are the assetswe’re attempting to measure. Yet even top performers are hard to quantify in termsof their contribution to the organization’s bottom line. If you’re looking to gain a fast—and significant—ROI with Onboarding and HRMSsoftware, there are three important factors to consider. What is your total cost of ownership (TCO)? When thinking about cost, make sure you calculate your true TCO, which is usually much more than the cost of the software. TCO gives you a more complete view of your investment by factoring in additional costs related to installation, configuration, training, support, professional services, and more. Will my employees adopt this technology? If so, how quickly? The most effective HR software solutions are designed to be as intuitive and easy to use as possible. This minimizes the need for training and accelerates employee adoption for the fastest time to value. What value will you gain? Ideally, Onboard software and HRMS solutions will provide many different benefits for employees, hiring managers/business unit managers, and HR teams. In doing so, a new HR solution should provide measurable gains in four key areas: Streamline hiring and onboarding processes: Automate and streamline recruiting processes to help hiring managers improve the way they attract and hire employees. This should help improve key metrics such as average time to hire, cost per hire, and more. Improve regulatory compliance and reduce risk: Auto filing federal and state employment forms eliminate errors and eVerify processes flag out-of-compliance employees which can generate costly regulatory fines. Ensuring proper employment records are maintained can prevent costly employee litigation and reduce errors and omissions (EO) insurance premiums. Reduce recruiting costs: An effective applicant tracking system (ATS) will significantly reinforce the company brand image and improve traditional hiring processes that included too much manual work and overhead. All of this helps eliminate these costs entirely. Improve the employee experience as well as top and bottom lines: The best HR solutions will give employees a seamless onboarding experience as well as a long-term foundation to focus on performance and satisfaction. In turn, this will help increase engagement, productivity, and even long-term retention. Eliminate HR’s administrative burden: HR technology will also empower HR teams with tools to increase personal productivity, reduce per-transaction metrics, and spend more time on higher-value work. LIKE.TG is the Perfect Partner LIKE.TG gives you everything you need to maximize your ROI: the right cost, technology your employees will embrace, and solutions are proven to deliver the gains you need to transform your business. Cost savings LIKE.TG provides many advantages to reduce costs and get the maximum valuefrom our solutions. No software to buy, install, manage, and maintain. LIKE.TGs solutions run in all major web and mobile browsers, giving any user fast, easy access. Our solutions are completely cloud-based, which means you don’t need to invest in additional servers or expensive hardware. All features and updates are pushed live as soon as they’re available, so IT staff won’t have to perform upgrades. Even better, these are included—at no extra charge. Our solutions are completely scalable. LIKE.TG can grow with you—up to 50,000 users—to fit in your existing workflows and support your business requirements. The fastest, easy to learn and use systems and platforms LIKE.TG’s solutions are designed with a single goal in mind: maximizing employeeadoption. All of our solutions are: Designed to be as user-friendly and intuitive as possible. This eliminates employee resistance and gives them a new tool they will love to use. Fast and easy to learn—no need for time-consuming, expensive training or support services. Able to operate in a PC, Mac, or mobile environment for maximum convenience. Easily deployed. Technical support is rarely needed, yet if it is, it’s included with your HR Cloud plan—no extra charge Maximum benefits, maximum results LIKE.TG delivers technology that is proven to provide many powerful benefitsand advantages. With LIKE.TG, your organization will: Automate time-consuming paper approaches related to hiring, onboarding, and managing employees. Enhance employees’ onboarding experience to get new hires up to speed and fully productive on day one. Improve methods for tracking and analyzing employee information across the entire company. Free HR managers and supervisors to spend less time managing paper and more time managing employees. Cloud plan—no extra charge. Create an internal social network to promote communication, collaboration, and productivity Calculate your own ROI At LIKE.TG, we believe our HR solutions will help you achieve the fastest time to value and maximum ROI. But just like every business is unique, the ROI you could potentially achieve from investing in HR software is specific to your business. To help, we’ve created a handy ROI Calculator so you can see exactly how your company could benefit by automating HR processes. If you’d like assistance calculating the ROI for your organization, book a freeHR Process Consultation with our experts today Why LIKE.TG? LIKE.TG is your ideal partner for HR software and HRMS solutions that drive employee engagement to all-time highs. We are ready to help you onboard new hires, manage their data, create a company social network, and support employee development efforts. With LIKE.TG, you’ll get the right technology at the right price to achieve benefits where they matter most: a faster ROI and a stronger bottom line. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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