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40+ Popular Customer Satisfaction Survey Questions
40+ Popular Customer Satisfaction Survey Questions
Business surveys are broadly classified into product, marketing, demographics, and customer satisfaction survey questions.They all serve different purposes, assessing different aspects of customers and their experiences at different stages of the buying process.This blog will guide you through everything you need to know about customer satisfaction survey questions to assist you in getting started. What is a customer satisfaction survey?A customer satisfaction survey is a questionnaire sent to customers by businesses to help them understand their customers’ opinions about their products, services, or policies.Additionally, it aids in obtaining customer recommendations for how the business, product, or service could be improved.Customer satisfaction survey reports, in particular, gauge how customers perceive your business and the level of their satisfaction with your service.Customer satisfaction survey questions enable businesses to expand their markets.Types of customer satisfaction surveysCustomer satisfaction surveys come in various forms, each tailored to gather specific feedback from customers.Customer satisfaction (CSAT) surveyCSAT surveys are the most straightforward type of satisfaction survey. They normally ask respondents to rate their satisfaction with a product, service, or experience. The rating scale often ranges from very unsatisfied to very satisfied. CSAT surveys are often sent immediately following an interaction or transaction.Net promoter score (NPS) surveysNPS surveys measure the likelihood that a respondent would recommend a company’s product or service to others. It is a strong indicator of customer loyalty and is calculated based on responses to a single question.Example question: On a scale of 0–10, how likely are you to recommend our product or service to someone else?Customer effort score (CES) surveysCES surveys assess the ease of the user experience with a company. The focus is on how much effort was required from the user to achieve their goal, with the understanding that less effort leads to higher satisfaction. A low-effort experience is more likely to lead to repeat business and positive word-of-mouth than one that requires the customer to put in a lot of work.Example question: On a scale from Very Easy to Very Difficult, how easy was it to get your request handled?Product-market fit (PMF)A product-market fit survey is a type of customer satisfaction survey that focuses on understanding how well a product or service meets the needs and wants of its target market. The concept of product-market fit is important for startups and established businesses alike, as it indicates whether the product is likely to be successful in the market.When conducting a product-market fit survey, it’s important to have a clear goal, ask precise questions, and reach out to a representative sample of the target market. Analyzing the results can help companies make informed decisions about product development, marketing strategies, and customer experience improvements.Advantages of conducting customer satisfaction questionnairesConducting customer satisfaction surveys helps improve your customer service by identifying areas that need improvement.The following are other advantages you can unlock for your business by measuring customer satisfaction metrics.Improves customer communication and engagementUnderstanding the level of satisfaction of clients allows businesses to conduct proactive outreach initiatives to improve relations with them.Such an endeavor may seek to retain unsatisfied clients, cultivate connections with impartial clients, and add value to pleased clients.Detects issues earlyThe evaluation of how satisfied your clients are helps you identify possible issues and take appropriate actions. Your clients won’t find every issue they encounter to be worth contacting your support team or complaining in a review about.However, small issues, like a website that is hard to navigate, can turn some potential end users off your products. Survey answers can alert you to these issues.You can take steps to address them, such as training more customer service agents, improving the useability of your website, or hiring more staff to reduce wait times.Lets you give customers fast responsesAgents can understand the real-time customer experience when you monitor customer satisfaction score.Giving clients a space to air their grievances when they interact with your company prevents negative reviews in public spaces.Your support agents will be the first to see negative survey responses and can make instant apologies to unhappy clients. Your help desk software can alert agents to them.Therefore, this lets you stay on top of issues and public perception of your company.Provides marketing contentOpen-ended questions in your customer satisfaction surveys allow clients who love your products to gush about them.Certainly, it lets you know what features of your products and services are most valuable to the clients. These are features your company can promote.Moreover, your marketing team can use more detailed positive statements in promotional material or on your website.40+ customer satisfaction survey questionsCustomer satisfaction survey questions provide valuable insights into a business.If you never question your customers, you won’t get the information needed to make better decisions.However, customers rarely enjoy filling out customer service survey questions.It is your responsibility to employ the best practices for customer satisfaction surveys to ensure the questions have all the key characteristics, such as being:ClearBriefRelevantPreciseHere are some of the most asked and useful customer satisfaction survey questions for different use cases.Product usage and satisfactionCustomer loyaltyCustomer experienceProduct market-fit questionsOpen-ended questionsDemographic and psychographic questionsFollow-Up QuestionsGeneral questionsProduct usage and satisfactionTo understand customer satisfaction, knowing how other people view your product or service is essential. These customer satisfaction survey questions gauge consumers’ overall satisfaction using an ordinal scale.You can ask customer service survey questions to:Learn about clients’ experiences while using your brand. This will help you get clear, qualitative responses.Help you identify whether your product or service meets clients’ expectations.Define your product-market fit and determine brand development.Examples of product usage and satisfaction questions1. Was our product or service up to your standards?2. On a scale of 1 to 10, how satisfied are you with our brand quality?3. Please rate the quality of our services.4. Rate your satisfaction with our support team in your issue resolution.5. How pleased are you with the pace at which we provide our goods or services?6. How pleased are you with the speed at which we provide our goods or services?7. Are you delighted with how quickly we service you?Customer loyaltyThis is an NPS survey question that determines how likely it is for your customers to tell others about your company.It produces quantitative answers that enable you to assess your performance in relation to your competitors.Consequently, such customer survey questions help you forecast which of your customers are likely to continue doing business with you.Examples of recommendation questions:8. How likely are you to recommend our brand to others?9. What’s the probability of you recommending our product/service to a friend or co-worker?10. What’s the likelihood that you would recommend our brand to others?11. Based on this experience, would you recommend others to use our brands?Customer experienceThese types of questions determine how easy it is to use your customer service. According to Oracle, 90% of companies consider customer experience as their key focus.Customer experience-related questions help you determine how helpful your consumers find your self-service capabilities.Customers’ answers like—simple, neither simple nor challenging, or difficult—will inform you of where support processes or issue workflows can be streamlined.Examples of customer effort questions:12. How simple did you find it to address your issue?13. How effective were our self-service tools?14. Did you find it easy or difficult to resolve your concerns?15. How would you describe your experience with our brand?16. How easy was it to resolve your issue?Product market-fit questionsYou can use product-market-fit (PMF) questions to know the level to which your product satisfies a market need or resolves an issue.More directly, these customer satisfaction survey questions show you whether clients need your brand or not.Examples of PMF questions:17. If we stopped offering our product or service, how would you feel?18. How would you feel if we shut down our service?19. How would you feel if you couldn’t use our product anymore?20. Is our product or service a necessity for your business?Open-ended questionsWhen you need in-depth feedback from clients, open-ended inquiries are useful. Their recommendations can amend negative situations and help you win back dissatisfied clients.Both positive and negative feedback from former customers is a key tool to proactively match your brand roadmap with your consumers’ needs.Note that positive customer feedback may not help you grow as much as negative feedback can.Examples of open-ended questions:21. What stopped you from using or purchasing our brand?22. What’s the main problem you faced while using/interacting with our brand?23. What would you recommend us to improve or change in our product or service?24. What is the one thing you would change about our brand?25. Do you have any suggestions on how we can improve our brand? If yes, kindly mention it.26. How can we make your experience with our company better?27. Are you satisfied with the assistance provided by our support team?28. How was your experience talking to our customer support agent?Demographic and psychographic questionsIt’s key to follow up on your clients’ behavior and motivations. Create memorable interactions by considering psychographic data, such as individual beliefs and values, in relation to the type of product your company offers.You can gauge your client’s preferences, attitudes, and desires about your product, its role as a solution, and the market segmentation of the brand.This helps gauge client expectations and enables you to plan for future shifts in the product space or industry.Examples of psychographic questions:29. What is more important for you when purchasing a product or service: quality or price?30. What expectations do you have from brands you interact with?31. How many hours a week do you spend on social media sites?32. What is your age group?33. What is your name?34. What is your gender?35. Please rate the following on a scale of 1 to 10: quality, brand, cost-effectiveness, and reliability.Follow-Up QuestionsSending follow-up questions at the end of every customer interaction is a great customer follow-up strategy.These customer satisfaction survey questions require you to invest enough time with your clients to make sure they know that you care about them and their issues.Examples of follow-up questions:36. How was your experience talking to our customer support agent?37. Is there anything you dislike about our product or service?38. Do you have any concerns about your industry and how it relates to our product?39. How would you rate the call?40. Was the issue resolved to your satisfaction?41. How well have we responded to your questions or concerns regarding our products?42. How successful is our response to your worries about our products?43. Did we react to your queries or complaints about our products in a way that met your expectations?General questionsThese client feedback survey questions are genuinely global. No matter what the topics of your CSAT survey questions are, it is always beneficial to inquire if your respondents have any more comments.CSAT survey questions help you obtain extra insight into unexpected topics.Moreover, they can provide new perspectives that may not be found within your company.Best practices for creating the perfect customer satisfaction surveyBelow are the best practices to follow in creating a good CSAT survey to raise participation rates and record a wider range of experiences.Provide several survey mediumsSend surveys to customers via a variety of channels, including chat and email.Instead of using real-time surveys that are offered at the time that is most suitable for the company, focus more on delayed response channels such as email or text.This makes it more enjoyable for consumers to take part in the survey whenever is best for them. You have a better chance of getting more responses and earning their engagement if you respect their time.Reduce the number of questionsAt the end of a sale or service, most customers tend not to take a survey. They assume it will be long, and they want to get on with their day.Keep your survey brief—no more than three or four questions—so that they aren’t aggravated by the survey. Use a survey tool that enables you to ask a few questions randomly selected from a larger pool.By doing this, you may acquire a sufficient sample size for a range of queries without overwhelming each consumer with an in-depth survey.Always send survey questions at an ideal timeDo you know that the success of any survey is heavily dependent on its timeliness? No one likes it when notifications pop up while they are busy doing their daily activities.Therefore, it is critical to choose an ideal time to send your surveys. Precisely, the best time to send a survey is immediately after a customer purchases your product.Similarly, you can conduct a survey after resolving a customer issue by asking questions like, “How was our customer service?” In such cases, it will be easier for your customers to reply.Train agents to write CSAT surveysHaving a training program for creating CSAT surveys is more crucial than ever. Many organizations devote a tremendous amount of time, attention, and effort to their sales training but do not put the same amount of care into teaching agents how to write quality CSAT surveys.Identify key points that should be followed when creating a survey and make sure every agent understands them completely.For example, one of the first things to inquire about through a CSAT survey is whether the brand promises and your customers’ satisfaction line up.Knowing which questions to write and how to write them helps your company identify and work on imperfections.Pick the most appropriate survey metricsThere are many survey metrics you could gather. Each of these can aid your company in unique ways. Therefore, before choosing any metric to track, always identify the one that will provide the most insight into what you want to learn about your customers’ experiences.Similarly, you have to know which data can truly assist you in the development of your organization.Learn more customer experience metrics you should track in our blog.Provide a reward for participationAlthough rewards are not a strange idea, it is rare for them to be used in CSAT surveys. Therefore, you need to be particular when offering them completed surveys.For instance, you can use modest rewards like coupon codes for discounts on future purchases or offer an instant purchase discount.Unsurprisingly, discounts that can be applied to the purchase or service that the consumer is currently using are the most potent incentives.Moreover, it’s important to remember that customers will tolerate answering several questions more readily if the reward is bigger but be careful not to overdo it.The insights learned from the customer may not be worth the cost of the discount to the company.Carefully plan your survey processBefore you conduct any survey, the essential first step is to plan effectively for every process you expect to follow. For instance, you can plan for the survey to be verbal (through calls) or online (through email, dedicated forms, ticket responses, etc.), and even plan for the exact resources you need to run the survey.This helps you save time and resources since you’ll already have an image of what you want to do and how you will do it.Moreover, planning also gives you the advantage of assigning every agent their designated tasks, thus easing your management load.Thank your consumers for their suggestionsBy carrying out customer satisfaction surveys, you will inevitably take some course of action in response to the findings. Otherwise, why would you be doing them in the first place?Therefore, showing gratitude and letting customers know that you’ll put measures into action in accordance with their responses shows them that their feedback matters. This also promotes their continued engagement with your company.It also shows them that you are willing to put in extra effort to meet their needs and that their needs come first.Use images in your surveysImages can help explain concepts that are tough to explain in words. That’s why images used sparingly and effectively can be helpful in customer satisfaction surveys.The right images can prompt rapid understanding and boost response rates.In fact, something as simple as using face emojis in place of qualitative answers like “strongly dissatisfied” and “very satisfied” can be beneficial to use in your customer satisfaction surveys.Measure results post-customer satisfaction surveyBusinesses that focus on doing customer satisfaction surveys but fail to measure customer outcomes beyond the survey end up with an incomplete picture of their customer’s experiences and satisfaction.It is, therefore, critical to have a final phase in which survey results are analyzed in the context of customers’ continued business with your company or lack thereof.This helps you gauge your past performance and prepare for the future.Tips to enhance your client’s satisfactionBelow are some tips you can use to boost your client’s satisfaction:Get feedback from customers on a regular basisThe best way to know if your services or products satisfy your customers is to ask for their feedback often, after short periods. There are several methods to use to get feedback from clients:Customer satisfaction (CSAT) surveys get reviews from clients once support tickets are closed. The most common survey questions ask the clients to rate and review the products or services offered or talk about their customer service experience.Carry out customer effort score (CES) research after customers contact the support team.Employ the use of net promoter scores (NPS) to measure the statistical data in feedback.This feedback lets company leaders know the areas they need to improve on in their brands and customer service.Take action on the negative feedbackFeedback from customers can be negative based on their experiences. Agents must analyze the reviews that the clients give, try to understand them, and then fix them as fast as possible.Core issues with a product should be forwarded to product teams, common solutions added to website help sections, and clients reassured that their issues are being handled.Reply to all feedbackDifferent clients share different feedback based on their experiences. Whether the review is positive or negative, strive to respond to them.Customers value responses from the company on their feedback. They feel appreciated if you interact with them on a personal level. If the feedback is negative, this is essential.It’s best to apologize for any problems caused and assure the client that the issue will be investigated and resolved. On the other hand, for positive feedback, you can thank the customers for taking the time to give feedback.Replies to all feedback builds the relationship of a company with its customers. It also leaves the customers more satisfied.Share feedback with all relevant teamsOther teams need to be informed of feedback from customers that is relevant to their work.For instance, if the feedback is about the debugging process, the software testing and debugging teams need to know about it.This will help the whole company stay current on issues and what each client prefers. It will also help support teams provide fast and more accurate solutions straight from their in-house experts when needed.Cross-team cooperation on issues ensures the customer service and products offered are top-notch.Listen to and understand your customersIt is important to know your clients. The support team should know what the clients prefer, their goals, and their common demographics.Such information helps agents build rapport with clients and thus builds their relationships.Understanding clients makes them feel valued. This, in turn, builds their loyalty and trust in your brands.Offer fast response and resolutionThe time it takes for agents to respond to and resolve an issue will show how satisfied a client feels. Customers who receive fast responses to their inquiries or whose issues get resolved fast have a good experience.If an issue will take long to resolve, keep your clients updated so they know they’re not forgotten. This shows the clients that they are valued.Train your support team to be efficientSupport agents should know the products or services that the company offers in detail. Agents with the right skills and experience will be able to handle and respond to issues fast.They will also be more accurate with less need to escalate issues. Product and customer service training are vital for an efficient customer support team.Provide self-service optionsYou can empower your customers and support team by having self-service options. When you provide self-help tools on your website, like knowledge bases, clients can find solutions to issues without live help.Agents, on the other hand, can access relevant information in internal systems that help them resolve issues with ease.Knowledge bases in your help desk can offer articles, how-to videos, FAQs, and other documents. When clients are able to solve issues on their own, it saves your team time and effort and makes the customers happy, too.Personalize the experience of customersYou can personalize the experience of each client in many ways in order to improve client satisfaction.First, you can customize support responses by adding the names of clients. Second, you can recommend products, services, and solutions to fit the needs of each customer.When you customize their responses, it makes your agents seem more human and less robotic. Clients will also feel like they matter. This makes them feel satisfied with the support they got.Choose the right help desk for your customer serviceTo conclude, ensure you have the right help desk software for your customer service. This means you should ensure that your help desk has all the right features to make customer service smooth. As a result, it will enhance client satisfaction.Consider help desks with automation, such as SLA automation, to avoid human errors likely to occur from manual ticket processing.Features such as knowledge base software reduce the effort and time used by agents and clients to resolve issues.Agents can focus on more urgent issues. As a result, nothing falls through the cracks, and issues are solved very efficiently. Such organized customer service will leave customers satisfied with their experience and thus boost customer retention and loyalty.Customer satisfaction survey templatesCustomer satisfaction survey templates provide a structured framework for gathering customer feedback, saving you significant time and effort. You can customize the questions according to your needs.The following example is a template that poses the standard question, “How satisfied are you with our customer service?”Templates give you the option to customize the rating scale to provide your customers with a variety of response choices.Customer satisfaction survey examplesLet’s examine some customer satisfaction survey examples from popular brands to give you some ideas of how best to implement your own customer feedback surveys.SubWaySubway sells customized, made-to-order sandwiches through an enormous network of franchised outlets worldwide.Subway’s customer satisfaction survey uses a combination of questions with 10-point Likert scale responses and follow-up questions that appear after the customer responds to an initial question.The follow-up questions have predefined responses that customers can select from a dropdown list.Delta AirlinesDelta Air Lines provides air travel services to passengers and cargo.Some of the factors that affect the satisfaction of Delta Air Lines customers are the conduct of flight attendants, the comfort of seats, in-flight entertainment, and meals.Delta Air Lines uses short yet detailed customer feedback questions for its passengers to assess the satisfaction of passengers with the services provided by flight attendants.NamecheapNamecheap provides affordable domain name registration, hosting, and other web services.After concluding a customer support session, Namecheap sends feedback questions to determine the customer’s satisfaction score and net promoter score.The survey also has a comments box where users can elaborate on the rating they provided.AirbnbAirbnb allows users to book overnight stays in locations all over the world.Airbnb hosts rely on customer feedback to build the reputation of their units and boost their credibility.In the Airbnb customer satisfaction survey, a series of questions with predefined answers lets the customer narrow down the feedback they want to provide. After that, the customer is given a text box where they can expound on their feelings.NetflixNetflix is a streaming service that offers a wide variety of TV shows, movies, and more.Netflix studies customer behavior to recommend personalized entertainment content. It periodically collects customer feedback including ratings, likes, and dislikes, to improve its offerings.In this customer satisfaction survey, Netflix uses a few brief questions with responses based on a Likert scale. Each question is succinct to collect precise feedback on very specific categories of Netflix’s products.Encourage feedback collection with the most popular customer survey questionsIt is important for any business to create customer satisfaction questionnaires to obtain feedback from both pleased and irate consumers, which can guide you to offering a better product.With this in mind, we built customizable, user-friendly customer satisfaction survey features into LIKE.TGthat enable you to gather detailed feedback with ease to improve your offerings.Contact us to schedule alive demoto experience LIKE.TG’s feedback capabilities. Or, try out our free trial with instant access.Related articlesCustomer Service with Customer satisfaction – How CSAT can Help?Best ways to collect customer feedback surveys and how to use themBenefits of using LIKE.TG CSAT surveysCommon customer satisfaction survey mistakes to avoid
Try the LIKE.TG Unlimited Agents Plans Today!
Try the LIKE.TG Unlimited Agents Plans Today!
We’ve noticed that a lot of help desk software plans are priced per agent, and that a lot of companies find this pricing structure to be tiresome. Therefore, to overcome this, the LIKE.TG team is introducing the unlimited agents plans, which will undoubtedly let a company with a large or growing support team save money. We do still have plans where companies can pay by agent, though, if that suits their needs better. Let’s go through the details of the different plans available in our help desk software. Unlimited agents pricing detailsWe provide three simple unlimited agents plans for everyone. The plans under this category are standard, pro, and business. With the plan comparison table in the following image, you can easily check the available features and select a plan based on your requirement. The yearly payment structure for this set of plans ends up saving customers up to 20% over the monthly payment structure. You can get more details from the unlimited agents pricing page.Agent-based pricing detailsWe provide three different pricing plans: starter, growth, and enterprise. Using the plan comparison table in the following image, you can easily check the available features and select the plan you require. The table shows the details for the plans with a yearly payment structure.Benefits of choosing LIKE.TGProvides valuable features at a low cost.You can experience a free trial that gives you full access to all the features of your chosen subscription plan. Even after the trial period, your data will be retained for 7 days while you upgrade your plan.You can change your subscription plan at any time. For upgrades, the change will take effect immediately and will be charged proYou can cancel your subscription at any time. However, your subscription will remain valid until the end of your billing period.This help desk system offers free migration when you move from any other help desk software to BoldDesk.By using an unlimited plan, you can expand your support team as much as you need with no added cost.Comparison with LIKE.TG competitorsLIKE.TG is cloud-based, modern help desk software that is easy to use and budget-friendly. Compared with the other help desk competitors, it provides awesome pricing options. Additionally, it has a single flat fee for unlimited agents. Our customer support team also stands fully behind our products and is always ready to help. We work hard to give the finest possible support experience to every customer who needs it.Follow the steps provided in this article on how to: Buy and Pay for a LIKE.TG SubscriptionConclusionFrom this blog, I hope you’ve seen how fabulous the LIKE.TG pricing plans are. Save money, send timely support responses, and automate repetitive tasks to make your support team more productive. Try out LIKE.TG in a 15-day free trial on. For more information, contact LIKE.TG support.
8 Strategies to Provide Efficient Customer Service
8 Strategies to Provide Efficient Customer Service
Providing the best customer service is now a trend used by many companies for marketing. Customers prefer companies that offer efficient customer service over those that spend a lot of money to advertise.In addition, companies with skilled agents get new and keep more customers.In this blog, I will talk about some of the best customer service strategies to provide efficient customer support and the key traits of good agents. What is customer service?Customer service refers to the ways a company helps its customers to resolve issues or respond to them. The support comes before, during, and after the customer buys a product or service. Agents are the main way for a company to stay in touch with its customers. Because of that, support agents must uphold the goals and values of a company.Definition of customer service efficiencyCustomer service efficiency refers to how agents offer fast and accurate responses and resolutions to customer issues. The following determine the efficiency of agents:The response rates.The quality of service.The effort used by agents.Importance of efficient customer serviceThe following are some of the importance of having an efficient customer service:Customer loyalty and retentionCustomers see and value fast responses and resolution times. Efficient customer service increases customer satisfaction.As a result, the chances of customers changing to a competitor are reduced.This is because the customers know your company will take care of them if they have problems.Competitive advantageWith a faster response and resolution rate than its competitors, a company keeps its current customers. It also gets more customers from competitors through a good reputation.A company that offers efficient customer service increases its brand value.As a result, this improves the market reputation of the company and gives it an upper hand over competitors.8 Strategies to provide efficient customer serviceTo enhance your customer service efficiency, you have to follow certain tactics.Here are some of the customer service strategies that will help your support team to be more productive:1. Understand your customersAgents should relate well with customers. When agents make an effort to understand customers, it shows that the company cares about their interests.To improve the efficiency of your support, consider the needs, choices, feedback, and insight of customers.2. Prompt response timeCustomers value their time. In fact, responding within the first hour meets the expectations of 88% of consumers.So, most businesses try to offer fast responses and resolutions to customer issues.To provide quick responses is one of the ways to retain and attract customers.Having an automated workflow ensures a fast response time to customer issues.An automated acknowledgment of receipt of customers’ messages puts their minds at ease.Reminders can be set to keep updates and the time to resolution on the right track.3. Proactive supportWith proactive support, agents can predict issues and give solutions before they occur. Clients value the effort.For example, a company can send alerts to its customers to inform them of planned updates or maintenance. This helps them prepare for interruptions.When agents take initiative, it builds the loyalty of customers. They feel valued.It also improves the trust that customers have in the brand of a company.4. Omnichannel support optionsMost companies use multiple online channels of communication to provide efficient customer service.These channels, such as email and social media, allow them to communicate in a common space.Having many communication options ensures timely responses to customers.5. Pay attention to customer feedbackCustomers’ perspective on a company, or its products, shows their preferences. It also shows the areas that companies need to improve.Feedback can be in the form of surveys and interview questions. Feedback helps support leads analyze the performance of agents.Also, when customers give feedback, they feel heard.6. Personalize the customer service experienceCustomize your help desk for personalized customer service experiences. Agents collect and have access to all the information about customers.As a result, customers do not have to provide their information and issue details every time.Customers value solutions that agents make for their specific needs. It shows that the company values them.As a result, it improves their customer experience.7. Self-service optionsCustomers need access to information from the external knowledge base in a help desk.According to Higher Logic, 79% of customers expect organizations to provide self-service support tools to help customers find answers without having to contact support.It enables them to resolve common issues without help from agents.Besides this, agents need information at hand to resolve issues with less effort and time.Companies can include an internal knowledge base for this in their help desk. This ensures agents easily find clues to common issues. Because of this, the agents can focus on high priority and hard issues.8. Frequent communicationAgents should send updates to clients often. This shows the ongoing effort to resolve their issues.Thus, it calms the clients. Agents use canned responses to send such updates fast.Key skills of efficient customer service agentsAgents form the basis of the customer service of a company. The qualities of these agents determine the experience of customers.So, it is key to have the right people in a support team.The following are the main qualities and skills for efficient agents:a. Good communication skillsAgents should communicate in a clear and positive way.Any information sent to customers should be simple, brief, and direct.Customers should be able to listen (or read) and understand each detail that agents say.b. EmpathyCustomers feel at ease when they interact with agents who get them. Good agents relate with the emotions of clients.This empathy builds the bond between the customers and the agents.It makes customers feel like the agents, and the company, care.For this reason, customers discuss their issues with ease. This results in a better customer experience.c. PatienceSometimes, customers get frustrated due to issues with their products or services.They can direct their anger onto agents. Therefore, agents need to be patient as they listen and serve clients.They should talk to the customers in a calm way and try to understand their view.In addition, they should express sympathy and not take anger to heart.d. Ability to solve problemsThe main task of agents is to resolve customer issues. The ideal agent should be creative and able to solve issues well.A good agent knows which resources have answers.For instance, agents can use the internal knowledge base of a help desk or ask other agents. The support agents can opt for escalations if needed.e. Product knowledgeAgents should know about the company and its products or services. They should know how a company operates.Customers feel at ease talking to agents who know what they are doing. So, it is important for companies to offer resources and train their agents.This includes training them on how and where to find solutions and how to use tools such as the knowledge base.Refine your customer service strategies to delight your customersTo provide efficient customer service, improve the strategies you use. Make solutions easier with proper help desk software and skilled agents.Provide the best customer experience with LIKE.TG as the help desk companion for your agents. Try LIKE.TG’s free trial to see how it can improve your customer service. Feel free to contact the LIKE.TG support team with any inquiries.Related reads20 Best Customer Service Tips for Better Support in 2024How to Set Smart Customer Service Goals in 202410 Common Customer Service Mistakes to Avoid7 Effective Guidelines for Customer Service for Any Business
Launching Knowledge Base Software and LIKE.TG’s New Features
Launching Knowledge Base Software and LIKE.TG’s New Features
We are delighted to announce new and upgraded features for LIKE.TG in our latest release including one of our customers’ most highly anticipated features: knowledge base software! We’ve also got a few surprises in store. Let’s walk through some of the new highlights of BoldDesk. Knowledge base softwareKnowledge base software is a self-service tool and central source of information for your customers and support staff. With LIKE.TG knowledge base software, you can create unlimited informational articles for different brands and products.Using categories and sections, you can organize and group your articles. Also, you can apply tags to articles to better manage your content library. A powerful built-in search function allows your help center to get instant answers. Moreover, you can find solutions by searching the self-service tool for relevant articles based on keywords in tickets. Learn more about the software by perusing the knowledge base page.Two types of knowledge bases are supported. These are:Public knowledge baseThis is external data that all users can use. It includes documentation, user manuals, and a help center. A public knowledge base helps increase support agents’ productivity by reducing the number of tickets that customers create. Furthermore, this self-service portal improves customer satisfaction by providing them a quick solution.Internal Knowledge Base softwareThis is the private data for the employees within your organization. It helps improve internal knowledge sharing and collaboration, which leads to people throughout the organization being able to serve customers better. Some of the use cases of an internal knowledge base are providing a central repository for training materials to onboard new employees and how-to guides for advanced product features.Agent portal improvementsThe following are the new features we have developed for the agent portal:Merge ticketsMerge tickets allows you to combine two or more tickets, as well as their attachments and messages, into a single ticket.The following are the features available in this feature:Merge up to five tickets.Close secondary tickets as needed.Add a secondary ticket requester to the primary ticket cc if the original requesters are different.Add a secondary ticket cc to the primary ticket cc.Link tickets as related tickets for future use.Add additional notes for both primary and secondary tickets.Add secondary ticket comments to the primary ticket while merging the tickets.Lock or unlock ticketLocking a ticket limits the ability of users to edit ticket properties once the ticket’s life cycle has reached its end. After locking a ticket, no one can update its properties. Additionally, LIKE.TG includes specific permissions to lock a ticket.Only users with the right permission can unlock or edit the ticket. This feature is useful when you want to restrict the editing of ticket properties by other users.Autosuggest options as recommendationsBased on keywords in tickets, articles in the self-help tool that are relevant to the ticket are recommended to help users find a solution.Link related articles to ticketsUsing this option in the knowledge base software, you can link related articles to a ticket. This will enable end-users to easily get access to more information on the topic under discussion.Insert knowledge base article in ticket updateWhile replying to a ticket, you can insert an article for the customer’s reference. This will empower the clients to get a better understanding of the issue and refer whenever the same issue recurs.Advanced filter improvementsIn advanced filters, now you can use AND/OR condition-based filtering to filter tickets.Edit messageThe edit message option allows agents to correct any mistake in a message (i.e. reply or note) sent to the customer.Multiple files upload optionThis option allows agents to upload more than one file in the ticket field.Go through the knowledge base software and its features here!ConclusionWe are excited to provide new features that help you to empower the customer support team in your organization. We trust you will like these new features in BoldDesk. Please let us know in the comments what other features you would like to see in future updates.TryLIKE.TG to simplify your support agents’ work and make them more productive. You can start a15-day free trial on LIKE.TG. If you have any questions, please contact us through LIKE.TG support.
Customer Follow Up: Importance and Effective Ways to Follow It
Customer Follow Up: Importance and Effective Ways to Follow It
In today’s competitive business environment, a customer stays with an organization that has a seamless customer follow up strategy. As a result, many businesses lose customers because they don’t stay in touch with them.Are you aware that while 60% of customers typically decline four times before they agree, 48% of sales representatives don’t bother to follow up even once?To retain your customers, you must keep in touch with them throughout the shopping process and even after they purchase your product or service, regardless of whether they are having issues with it.In this blog post, I’ll show you the best customer follow-up strategies to enhance rapport with your customers. What is customer follow up?Customer follow up is the process of contacting customers after they have purchased your product or service.The main goal following up is to find out the level of satisfaction among customers about what they purchased.Customer follow up lets a company understand how to improve its products and services.Further, following up allows you to better understand customer satisfaction regarding the purchasing process, too.How to follow up with your customersYou must have a targeted customer follow up strategy to thrive in today’s zero-sum business market.According to research by Invesp, 75% of consumers shopping online prefer to be contacted by phone 2 to 4 times before a company should cease attempts; meanwhile, a minority of 12 percent are open to a company making unlimited calls until they successfully reach them.The following are some of the best customer follow up strategies to help you improve your customer relations.1. Inquire whether customers need aidInstead of waiting for a problem to arise before contacting a company, customers like it when the company checks in with them first to determine whether there is a problem.Accordingly, you should email or call customers who have just bought your product and ask if they have any problems getting up and running with it.As a result, customer loyalty may increase due to this proactive approach to customer care.Moreover, this approach can aid you in resolving outstanding risks before they escalate into more significant problems.2. Gather feedbackAnother typical follow up action is asking customers to complete a feedback form to evaluate the sales transaction.The survey can be a straightforward form with a set of predefined answers, or an open-ended worksheet that allows customers to explain their feedback in depth.Either way, receiving customer comments can help you keep in touch with them.Moreover, gathering input can also provide you with recommendations for improving future transactions and products.3. Offer a special dealSpecial deals such as discounts, promotions, or other offers are also one of the key follow up strategies in improving customer relations.For instance, offering a discount to a new customer based on their earlier purchase increases the likelihood that the customer will purchase again, and sooner than later.Such offers also increase customer retention. As a result, your customers are more likely to tell friends and colleagues about your product or service, thus increasing your marketing reach.4. Express genuine enthusiasmOne of the most important strategies in client follow ups is expressing genuine enthusiasm to the client.A straightforward thank you email expressing gratitude for the customers’ purchase is essential.Furthermore, appreciating your customers encourages them to remain with your business, helping you increase their lifetime value.5. Send customers articles that are informative and relevantYour product’s usage is addressed in considerable detail in your company’s knowledge base.Certainly, understanding the product more makes it easier to adapt the product to whatever its deployment scenario is.Therefore, it is essential to send your customers articles or information that will help them use your product in ways they have expressed interest in.Delivering your customers knowledge base articles and tutorials will help them use your product, thus improving customer satisfaction.6. Plan follow ups effectivelyCustomers appreciate it when you go beyond what is needed to ensure that their issue is resolved. Most importantly, your follow up conversations with your customers must always have value for them.Do not keep in touch with your client without effective planning. A bantering one-liner may confuse your customer if it lacks clarity.Therefore, keep your messages personalized and have a purpose behind them, such as alerting customers about an upgrade or a recently resolved issue.Consequently, effective planning in your communications and good customer relationships help you protect your company’s reputation.Proactive ways to follow up with your customer after a saleFollowing up with customers proactively after a sale helps maintain customer satisfaction. It shows you care about their experience.Here are some proactive ways to follow up with customers after a sale:Send thank-you email or note Send a customized thank-you email or handwritten note expressing gratitude for their purchase. This simple gesture shows appreciation and leaves a positive impression on the customer.Provide post-purchase survey Send a post-purchase survey to gather feedback on the customer’s buying experience. Ask about their satisfaction with the product or service, any issues they encountered, and suggestions for improvement. Use this feedback to enhance the customer experience and address any concerns promptly.Make follow-up calls If appropriate for your business, make a follow-up call to check in with the customer shortly after the sale to confirm they’re satisfied with their purchase and address any concerns they may have. This allows you to resolve any issues before they cause frustration.Provide educational resources Provide customers with educational resources related to their purchase, such as user guides, tutorials, or tips for maximizing the product’s value. This helps customers get the most out of their purchase and fosters a positive relationship with your brand.Provide exclusive offers Offer customers exclusive discounts, promotions, or special offers as a token of appreciation for their purchase. This not only incentivizes repeat business but also makes customers feel valued and appreciated.Offer product updates or tips Keep customers informed about updates, upgrades, or new features related to their purchase. Sending regular product updates or tips on how to use the product effectively helps customers stay engaged and reinforces the value of their purchase.Personalized recommendations Based on the customer’s purchase history and preferences, offer personalized product recommendations that complement their previous purchase. This shows that you understand their requirements and can assist them to discover relevant products or services.Implement a customer loyalty program Invite clients to join your loyalty program or rewards program, where they can earn points, discounts, or other incentives for their purchases. This encourages repeat business and strengthens customer loyalty over time.Engage on social mediaEngage with clients on social media platforms by responding to their comments about their purchases, or featuring their success stories. This builds a sense of community and strengthens the relationship between the customer and your brand.Customer follow-up email templatesCrafting an effective customer follow-up email can help make sure that your message is received and responded to in a timely manner.Following are some customer follow-up email templates that can be adapted to various scenarios, along with explanations for their use.Thank-you email templateA thank-you email is a great way to acknowledge a customer’s business and establish a positive relationship.It should show appreciation and encourage them to reach out if they have any questions or need help getting started with their new product.Subject: Thank You for Your Recent PurchaseDear [Customer Name],Thank you for your recent purchase of [product name] from [Your Company]! We’re thrilled to have you as a customer and appreciate you choosing us.We hope you’re enjoying your new [product name]. If you have any questions or need help getting started, please don’t hesitate to reach out to our customer support team at [phone number] or [email address].We’ve also included some helpful resources below that you might find useful:[Link to product guide][Link to FAQ page][Link to video tutorials]Thank you again for your business!Sincerely,The [Your Company] TeamFeedback request email templateThis template is suitable for requesting feedback from customers shortly after they’ve made a purchase.It shows that you value their opinion and are committed to enhancing your products or services based on their feedback.Provide a clear and convenient way for customers to share their thoughts, such as a link to a survey or feedback form.Subject: Your Feedback Matters: Help Us ImproveDear [Customer Name],We’re always striving to enhance our products and services at [Your Company]. We’d love to hear your feedback about your recent purchase of [product name]. Your honest opinion helps us understand what we’re doing well and where we can improve.Would you mind taking a few minutes to complete this short survey? [link to survey]Thank you for your valuable time and feedback!Sincerely,The [Your Company] TeamFollow-up email template for upselling or cross-sellingThis template is suitable for reaching out to existing customers with an exclusive offer or promotion aimed at upselling or cross-selling additional products or services.It acknowledges the customer’s previous purchase and incentivizes them to make another purchase by offering them something exclusive.Be clear and concise about the offer and provide all necessary details for the customer to take advantage of it.Subject: Enhance your experience with [complementary product/service]Dear [Customer Name],We noticed you recently purchased our [original product name]. We hope you’re enjoying it!We wanted to let you know about our [product/service] that perfectly complements the [original product name] and can further enhance your experience.The [complementary product/service] offers [list of benefits relevant to the customer’s purchase].We believe this would be a valuable addition to your [original product name] and can help you achieve [desired outcome].If you’re interested in learning more, you can find more information here: [link to product/service page].Feel free to reach out if you have any questions.Sincerely,The [Your Company] TeamImportance of follow up in customer serviceCustomer follow up is important because it:Cultivates positive relationships and loyaltyKeeping in touch with your customers after they purchase your product gives them the impression that you are interested in them.Furthermore, it shows that you are invested in establishing a long-lasting relationship with them instead of merely making a quick transaction.In a nutshell, an enduring and rewarding business-customer relationship can be kept by holding a follow up call or sending an email from time to time.Moreover, this fosters rewarding customer relationships and loyalty to your company and encourages future purchases.Customers are more inclined to stick with a brand if they feel valued and attended to.Rectifies poor experiencesEven if a sale is closed, the customer may feel unsatisfied. Therefore, following up demonstrates to the client how much you care, and could change their perception of your company.Consumers naturally seek an authentic experience, and if necessary, they will seek it elsewhere.Supplies valuable insightMore interaction with a consumer may reveal what they are currently looking for from your business.By following up, you might find areas for improvement and what a consumer wants to see in your product before they make another purchase.If the customer has a poor experience with customer service after their purchase, following up gives you the chance to address the source of the issue to salvage your customer satisfaction rating.Increases customer retentionIf you treat your clients like a guarantee, your competitors might win them away.Consequently, this would have a severe impact on your customer retention rate. Such catastrophes can be prevented with regular follow ups.By following up through calls or emails, you can find out about your customers’ concerns and complaints and work towards addressing them.This will show your customers how devoted you are to offering top-notch customer service. Furthermore, it assures them that no problem will go unresolved, thus increasing your company’s customer retention.ConclusionIn summary, having a follow up strategy is one of the best tools to improve your company’s customer relationships.You can improve your customer service by planning an effective follow up routine after any purchase or interaction with a potential customer.Reviewing your products and features through customer follow-ups empowers you to enhance your products for both current and future customers.To manage your customer support activities effectively, try usingLIKE.TG. With it, optimizing your workflow is simple. For more information, contactLIKE.TG support or schedule a free trial to give it a try.If you would like a more comprehensive understanding of LIKE.TG’s capabilities and how it can be customized to meet the needs of your business, feel free to contact us to arrange a live demo.
7 Best Help Desk Workflow Automation Ideas
7 Best Help Desk Workflow Automation Ideas
Manually completing tasks in your support process is inefficient, costly, time-consuming, and error-prone.Automating a ticketing system workflow enables customer support teams to work on assigned tasks more efficiently and accurately. It increases overall agent productivity and reduces time spent on repetitive tasks.79% of businesses believe that automation is essential for their customer experience strategy.This article will walk you through different ways to automate your help desk workflow and the resulting benefits of automating your help desk workflow process. What is the help desk workflow?A help desk software workflow refers to all the defined stages, steps, and procedures that support agents must follow to resolve customer issues successfully. Performing the operations depends on specific, predefined rules.How to automate the help desk workflowCompanies that automate their help desk workflow empower their support teams to use less effort and time to perform tasks.There are various ways of automating a help desk workflow to streamline your support operations. The following are examples of processes to automate.1. Automating the ticket routing processManually assigning tickets to individual agents can become hectic. Tasks assignment is slow and the probability of assigning tickets to the wrong agents is high. Tasks can slip through the cracks.Automated ticket routing involves categorizing and assigning tickets to suitable agents with the right expertise and knowledge to deal with the issues.An automated routing process can use a round-robin logic method to automatically assign tickets evenly to the agents qualified to do them.You can set keywords for flagging so that you assign certain tickets to specific agents based on ticket attributes, too.For example, when a customer with an IT-related issue creates a ticket, an automated ticketing system will automatically assign it to one of the IT support agents.The expertise required for the issue determines which IT support agent to assign the task.2. Automating notifications and SLA remindersWith an automated help desk, agents and higher-level support managers get alerts, notifications, and reminders regarding overdue tickets and ticket escalations.The notifications and reminders will be sent to the relevant agents under certain conditions stipulated in the service level agreement (SLA).The appropriate agents receive automated SLA reminders before the set due date to respond or resolve the ticket.If tickets become overdue, an SLA breach occurs. The ticket overdue automatically prompts the SLA escalation reminders or notifications to be sent to the assigned agents and their managers.Subsequently, upon receiving an SLA escalation notification, the manager can check in with their agent to see what the delay is and re-assign the ticket to another agent if necessary.3. Automated customer satisfaction surveysGetting feedback regarding a company’s services or products is essential for its growth. Customers’ opinion is highly valuable, positive, or negative.It is important to automate the customer satisfaction survey feature in a help desk workflow. When the assigned agent changes the ticket status to closed, if the CSAT survey feature is enabled, a survey link can automatically be sent to the customer.Upon receiving the survey, the customers provide feedback regarding the customer service they received throughout the ticketing process.If the feedback is negative, the agents and managers automatically receive alerts. The managers can then make note of reasons for negative feedback and take necessary steps to train the agents and improve their performance.Importance of CSAT surveysUsing the customer satisfaction survey, support managers can generate customer satisfaction reports and analyze their data. The report has an important metric, the customer satisfaction score.The CSAT score gives the support managers an overview of how the customer support team operates and the customers’ perception of the company’s products and services.Therefore, support managers can more easily see areas that need improvement.4. Awareness of unassigned ticketsSometimes tickets may remain unassigned if they do not match any of the created rules and do not choose the round-robin distribution.With an automated help desk workflow, if a ticket remains unassigned for a certain period of time, the support manager gets an automated notification.The tickets are sorted based first onThe ticket categoriesBrandsPrioritiesRequester optionsThen the support managers can evaluate, tag, and route the unassigned tickets to suitable agents for fast and accurate resolution.5. Automated taggingDuring automated ticket creation, a create-ticket trigger can automatically add tags to new tickets.Adding tags to tickets automatically will depend on the specific keywords found in the subject or description of the email sent by customers. After identifying the keywords, the tickets will be tagged and categorized.For example, if an internal employee creates a ticket requesting admin access, the ticket will be categorized as an internal ticket by identifying the company name.Additionally, an approval tag can be added to tickets. For instance, sometimes, tickets might need management approval to be closed. An approval tag will be added automatically to such tickets.6. Automated ticket processingSometimes, agents forget to update the status of resolved tickets from pending to closed. In such cases, the long-pending tickets will automatically close, if they remain in a solved state for more than a specified period.Thus, solves the closure follow-up. Additionally, suppose a customer does not respond to an email for n number of hours, then the ticket will automatically close.The create-ticket trigger automation rule automatically adds agents as watchers and end users in the CC section during ticket creation.The added agents and customers will automatically receive email notifications for all updates on the ticket. Automating the ticket process helps streamline the help desk workflow and keeps everything organized.Read more onAutomated ticket processing here!7. Creating a knowledge baseA knowledge base consists of documents and articles that provide solutions to common problems and important insight into issues that might otherwise have received little attention.Automating the help desk workflow using a knowledge base means making all the necessary reference tools readily available to end-users and support teams.Knowledge bases contain:ArticlesFrequently asked questions (FAQs)How-to video contentDocumentationEnd-users benefit greatly from an up-to-date knowledge base for self-service purposes. It assists customers in resolving common problems on their own. Support agents can also refer to an internal knowledge base to clarify any information on products or projects.Automatic recommending of help articles to users based on their search history can improve this self-service experience.Benefits of automating the help desk workflowAccording to a report by Verint, 58% of consumers are comfortable with customer interactions that are facilitated by automation.Companies automate their help desk ticket workflow to achieve various goals. The following are the main benefits of an automated help desk workflow.Higher efficiencyAn automated help desk workflow significantly reduces time spent working on manual and repetitive tasks.The automation of different help desk features makes tasks such as response and resolution to be performed quickly and accurately.Consequently, when these repetitive tasks are automated, the company support agents get sufficient time to concentrate on fixing the urgent and difficult issues.Hence,increasing the efficiency of the support team.Increased agent productivityFirstly, agents get more organized task schedules when you automate your help desk workflow process. Thus, helping them resolve issues faster.Secondly, automating repetitive tasks enables agents to focus on resolving higher-priority issues that require their urgent attention.Lastly, it saves time and increases their general productivity rate.Time-saving and reduced operating costsManually completing tasks tends to be:Time-consumingProne to human errorConfusingAutomating the help desk workflow defines the processes and leaves less room for error, saving on time and costs.Moreover, setting repetitive tasks to complete automatically reduces the expenses of agents’ time spent doing those tasks over and over.Error-free outcomesCompanies opt to automate the help desk workflow to reduce procedural and resolution errors.Automated ticketing system workflows define procedures and the right ticket-routing and assignment process.Therefore, it streamlines the performance of tasks. Additionally, the automation reduces possible errors. Furthermore, it lets your agents work with more confidence that nothing is missing.Improved customer experienceCustomers have more confidence and trust in a product or company when they receive immediate responses acknowledging receipt of their tickets, as well as timely updates.Automating the ticketing system workflow makes this confidence easy to instill and encourages customer loyalty.Automate the dispatch of acknowledgement emails and set reminders to update customers in a timely fashion.Your customer satisfaction rate and customer experience will increase as they see your support team taking their issues seriously.ConclusionToday, companies automate their help desk workflow to improve their support process. Automating its customer support operations ultimately increases the quality of a company’s services and reputation.LIKE.TGoffers the ultimate automated ticketing system workflow. Try theLIKE.TG free trialto see how all the features listed in this blog can help your team.Please contact us to schedule a live demo and see how you can customize LIKE.TG to meet your business needs.Refer to thepricing plansto see which package would best suit your company. For any questions regardingLIKE.TG, feel free to contact theLIKE.TG supportteam. Thank you for reading!Related blogsHow will help desk software be helpful in growing your organizationStrategies for implementing help desk software successfullyWhy you should switch to help desk software from email-based supportHow to optimize a ticketing systems workflow for customer support
11 Actionable Tips on Improving Employee Satisfaction
11 Actionable Tips on Improving Employee Satisfaction
Employee satisfaction forms the cornerstone of any company. A happy employee translates to a happy customer. If an employee is satisfied with the work conditions in the company, you will easily tell.This is because they will offer the best customer service experience they can. For this reason, it should be every employer’s goal to ensure employee satisfaction is at its optimum level at all times in order to grow.This blog guides you through different ways to improve employee satisfaction. In addition, you will learn what employee satisfaction means and why it is important to keep your employees happy. What is employee satisfaction?Employee satisfaction can be described as the level of fulfillment that employees feel while working at their organization, or how happy are they with their jobs.When defining employee satisfaction, it is important to consider whether employees are happy and content.A business’s success depends significantly on its ability to maintain a happy workforce, as contented workers are more likely to be innovative, dedicated, and productive. Additionally, they are less likely to quit, lowering turnover rates and the expense of recruiting and onboarding new hires.Why is employee satisfaction important?Having employees who are happy or content working at your company is vital to ensuring its continued growth.The following are reasons why it is important to strive to satisfy your employees:Employee retentionTo establish a good workplace culture, make sure all employees are well treated, taken care of, and that there are good relationships among your employees.This creates a safe space for employees where they can work calmly and efficiently. The possibility of employees leaving for other companies is reduce.Most people prefer to work in companies where they feel comfortable and happy, compared to places where they are paid well but unhappy.After all, what is the use of getting good pay if you are depressed at the workplace?Increased productivityProviding your employees with all the resources they need to carry out their tasks improves their productivity.In addition, when companies motivate their employees, they give their best performance at work.Efforts like cultivating a positive and transparent work culture help boost teamwork. This eventually improves productivity.Improved customer satisfactionWhen employees are satisfied, their happiness and contentment translate to attending to their clients with the same sentiment.They will provide service to clients well and interact with them in a friendly manner. They will deliver work that is high quality.As a result, clients will be satisfied too due to the care they receive from these employees.Improved morale at the workplacePraising or recognizing employees when they perform well or achieve a milestone improves their morale and motivates them to keep doing great work.This, in turn, increases the company’s profits and ensures continued growth.How to improve employee satisfaction (11 tips) Besides having compensation and benefits plans for your employees, there are other non-financial ways that can make boost employee satisfaction.The following are some best practices to improve employee satisfaction:1. Allow employees to take part in decision-making and feedbackEmpower your employees by involving them in the process of making decisions on company policies that directly impact their work.Get their opinion through regular meetings, discussions, and feedback. Listen to employees’ suggestions on ways to resolve problems affecting certain areas.It shows the employees that the company cares about them and values their opinions.This boosts their confidence in what they do and makes them feel more in charge of their work. It makes them more productive in the long run.2. Acknowledge and celebrate employee achievementsShow appreciation to your employees when they reach certain milestones or accomplish big things at work. This can be done by:Admit the employee during work meetings.Offering small gifts like gift cards and holiday destination tickets.Giving them days off to take a break from the hard work.In addition, celebrate their personal achievements such as their work anniversaries and birthdays.To acknowledge and celebrate your employees is a good gesture to show them that you appreciate and value their efforts.It boosts their morale, makes them loyal to the company, and encourages them to keep being passionate at work.It also encourages other employees to follow suit and improve their own work in order to get the same appreciation.As a result, their job satisfaction will increase, as well as their overall productivity, and ultimately the company’s profits.3. Offer a flexible work scheduleA PWC survey reveals that 62% of respondents favor a hybrid work model that integrates on-site and remote work.The onset of the global pandemic, COVID-19, saw a major revolution in the workplace. Working from home became the most ideal option.It led to an increase in hybrid and remote work, which has now become a new norm. Most companies prefer flexible work schedules that can accommodate employees’ specific working hours, regardless of their location.Employees from different parts of the world in different time zones must work together to achieve the same company goal.For this reason, companies should provide powerful communication tools for seamless interaction among all employees. Employees should feel like they are interacting in person and in the same physical office.Flexibility helps improve the productivity of employees since they each have working hours that suit them.4. Ensure a work-life balance for employeesCiphr reports that a significant majority of remote workers, about 79%, prioritize work-life balance above all other job components. This is in notable contrast to those employees who engage in remote work on a part-time basis or not at all, of whom only 66% consider work-life balance to be of utmost importance.It is employers’ responsibility to ensure their employees have a good balance between their work life and personal life. With well-defined working hours, employees can know when to stop working and focus on their personal life.This balance helps employees to separate their personal time from working hours. As a result, employees are less stressed from overworking, which leads to higher job satisfaction.The company can close the office when working hours elapse in order to encourage employees to leave and go do anything else.5. Encourage and provide learning and development opportunitiesDefining a skills road map is the first step to enhance the abilities of an employee.With one in place, you then need to provide the learning and development resources they need to help them fulfill their positions to their maximum potential.There are many resources you can rely on to help your employees develop in their careers.For instance, you can offer short training sessions for employees to learn some new skills. You can also provide an online learning hub for your employees to access and learn from.In the learning hub, include all the necessary learning tools and content that you can afford and access.You can also offer short online courses in the learning hub. In addition, you can offer flexible work schedules for employees who are pursuing further studies as a gesture of encouragement.6. Have a clear path for career growth for each employeeIt is important to give your employees the opportunity to grow professionally.Provide individual employees with a well-defined road map on the new skills they need to learn to advance in their careers.Outline the abilities they should develop to perform better in their current positions and in potential future positions they may qualify for.Supporting your employees’ career journey goes a long way to ensure higher productivity on their end. In addition, employees appreciate the effort and stay loyal to the company.Knowing that you care about their future advancement gives them a sense of satisfaction.7. Build a positive and transparent work cultureWith a company that fosters a positive and transparent work culture, employees communicate, speak their mind, and share their ideas with confidence.Every employee is listened to and encouraged to give their opinions on any aspect that affects them at work.They are free to discuss new ideas that are likely to play some part in running the company.On the other hand, the company should be transparent with its employees and communicate any updates.For instance, you can hold regular company meetings to provide updates on the progress of each department and the company as a whole.Share the company’s vision and goals with employees. Let them know the policies they need to uphold as well.Such an open environment in the workplace motivates employees to be more productive because they are comfortable at work.Being heard gives them a sense of satisfaction and keeps them loyal to the company. It becomes a place they enjoy being at.8. Do not micromanage your employeesEmployees thrive when they are given the chance to grow and achieve their goals under minimal interference from their leads or managers.Giving employees clear guidelines that define their roles and responsibilities should be enough.If you nag your employees over every minor task, they are likely to become stressed, frustrated, and unhappy. Allow them to work with less supervision in order to boost employee satisfaction.Companies have to avoid asserting aggressive authority over employees. If team leads or managers tell employees how to do their jobs, employees are likely to feel demotivated, untrusted, and may opt to leave the company.When employees are micromanaged, they tend to lose morale and become less productive. It also leaves them burned out from too much pressure, and thus dissatisfied with their work.9. Encourage social interaction among employeesMost employees feel more comfortable in a workplace with friendly people. It is advisable for companies to encourage their employees to socialize with each other.To encourage interaction, a company can organize social events like annual company dinners or quarterly gatherings. They can also have team-building events such as sports competitions.An interactive workplace fosters good communication and makes employees familiar with each other.Good relationships at work make employees more productive as they join forces to achieve the common company goal.It also becomes easy for employees to sort out any conflicts among themselves that may hinder important achievements.For remote workers, good communication tools should be provided so that they can be an integral part of the company. These practices promote employee engagement as well as employee satisfaction.10. Provide ergonomic office toolsA great way to make employees more efficient is by providing them with tools and resources that will ease their efforts and reduce manual work.These tools can be in the form of software or hardware.For instance, a company can provide its employees with good quality communication software and hardware so they can interact seamlessly.The company can also offer technical software to automate tasks that are hard and time-consuming.Ergonomic tools promote efficiency. They reduce the effort and time spent by employees to perform tasks, thus improving their productivity.They also increase employee satisfaction since they make employees feel that their employer cares about their well-being.Ultimately, this boosts employee retention since they are comfortable at their workplace.11. Create an internal help centerAn internal help center is a centralized location where employees can access company information and instructions on how to troubleshoot common issues.Establish an internal help center, such as a comprehensive knowledge base to:Empower employees to find solutions independently.Save time.Improve employee productivity.Create a more positive work experience.Additionally, internal help resources can serve as a platform for continuous learning and development.By including training materials, best practices, and troubleshooting guides, companies can allow their employees to expand their skills and knowledge at their own pace.This investment in their professional growth demonstrates that the organization values their development, which can boost morale and job satisfaction.How to measure employee satisfaction in the work environmentUnderstand morale, identify areas for improvement, and foster a positive workplace culture by measuring and analyzing employee satisfaction in the work environment.SurveysConduct regular employee satisfaction surveys using both quantitative and qualitative questions. Include topics such as job satisfaction, work-life balance, career growth opportunities, compensation, benefits, and satisfaction with leadership.Employee net promoter score (eNPS)This metric measures employee loyalty and willingness to recommend the company as a workplace to others. A simple survey asks employees how likely they are (on a scale of 0–10) to recommend the company to a friend or colleague. Based on their response, employees are categorized as promoters (9-10, satisfied and loyal), passives (7-8, neutral), or detractors (0–6, dissatisfied).The eNPS is determined by subtracting the percent of detractors from the percent of promoters. The resulting score can range from -100 to 100, with higher scores indicating higher levels of employee satisfaction. A positive eNPS indicates that the majority of employees are satisfied and likely to recommend the company, while a negative score suggests that there may be underlying issues affecting employee morale.One-on-one meetingsSchedule regular one-on-one meetings between employees and their managers to discuss their experiences, concerns, career goals, and overall satisfaction. These confidential conversations allow for open dialogue and personalized support.Focus groups Organize focus groups comprising small groups of employees from different departments or levels within the organization. Facilitate discussions on various aspects of the work environment to gain deeper insights and diverse perspectives.Exit interviews Conduct exit interviews with departing employees to gauge and understand their reasons for leaving, gather feedback on their experiences, and identify areas for improvement. Analyze trends in exit interview data to address underlying issues and reduce turnover.Performance self-reviews Evaluate whether employees feel valued, recognized, and adequately supported in their roles. Performance self-reviews can provide insight into employee morale and engagement. Look for signs of discouragement, lack of motivation, or declining performance that might be linked to dissatisfaction.Challenges in measuring employee satisfaction metricsThe process of measuring employee satisfaction comes with its own set of challenges. Understanding these challenges can help organizations refine their approach and gather more accurate data.Selecting the right tools and methodsOrganizations must choose appropriate tools and methods for measuring satisfaction. Surveys are common, but the questions must be carefully crafted to obtain clear, actionable feedback. Other methods might include interviews, focus groups, and observation, each with its own limitations.Ensuring anonymity and confidentialityEmployees may not provide honest feedback if they fear consequences. Ensuring anonymity and confidentiality on surveys is essential to gather genuine responses, but it can be difficult to maintain, especially in smaller organizations.Response biasResponse bias can occur when employees feel pressured to provide positive feedback or when they respond based on what they think the organization wants to hear. This can twist results and provide an inaccurate picture of satisfaction.Cultural differencesIn global organizations, cultural differences can affect how satisfaction is expressed and measured. What indicates satisfaction in one culture may not in another, making it difficult to create a one-size-fits-all approach.Frequency and timingDeciding on how often to measure employee satisfaction is a challenge. Too frequent, and it can lead to survey fatigue; too infrequent, and the organization might miss important shifts in employee sentiment.ConclusionEmployee satisfaction is the key to any company’s growth. With best practices in place to improve employee satisfaction, they become more productive.They also have higher morale, and remain loyal to the company. This then translates to satisfied customers in the long run.With LIKE.TG, give your employees the best help desk experience and satisfaction. Try the LIKE.TG free trial for your employees to thrive. Contact the LIKE.TG support team if you have any questions.You are welcome to schedule a 30-minute live demo to experience the system firsthand.
LIKE.TG’s Latest Features in the November 2022 Release
LIKE.TG’s Latest Features in the November 2022 Release
We are excited to announce the rollout of new features and improvements in LIKE.TG! Let’s take a look at some of them. List of latest featuresLet’s take a look over the added features:1. Article templatesArticle templates store common article structures to be used later to create new articles. This improves the efficiency of article creation and provides a consistent structure for knowledge base articles.2. Rest APIs for knowledge baseWith REST APIs in the knowledge base, you can create, edit, and read categories, sections, and articles.3. Email delivery failure audit logsIn the admin audit logs page, an email failure logs section has been added. Using this feature, admins can find the numbers of bounce and complaint emails. Also, they can find the reasons emails failed to deliver.4. Merge contact option in contact managementThis feature allows users to merge duplicate contacts. Using this feature, you can select and merge a maximum of three contacts with another contact. It is useful when a customer uses different email IDs or when the user from a customer company is no longer the support contact. In these scenarios, you can transfer all tickets and merge them to another account. After merging, the secondary contacts can be deleted automatically.5. Bulk ticket delete optionMultiple tickets can be selected and deleted forever from the spam tickets or deleted tickets page. This feature saves the support team time so that it can focus on more important tasks, like answering tickets from customers.6. Contact group field in ticket grid viewIn the column chooser, you can now include the contact group field in the ticket grid view.7. Email delivery status for each messageThis option allows you to view the email delivery status of each message in the ticket.8. Delete brandThe delete brand option in the admin module lets you delete a brand permanently. You can’t recover a deleted brand. If you need to temporarily disable a brand, then you can use the deactivate brand option instead of the delete brand option.9. Hide system default ticket viewsIn the admin module, you can manage ticket views by deactivating the views that you do not need. Using this option, you can also hide the system views if you don’t want them on your site.ConclusionWe hope you enjoy the latest features added to BoldDesk. We’ve made a lot of improvements in this update, and we look forward to continuing to do so on a regular basis. These new features allow customer support agents to better manage their tickets, communicate with their customers, and meet customer needs. Use LIKE.TG to simplify your support agents’ work and make them more productive. You can also start a 15-day free trial to experience the benefits for yourself. If you have any questions or comments, feel free to contact us. We’re always eager to hear from you!
5 Ways to Prepare Your Support Team for Black Friday 2022
5 Ways to Prepare Your Support Team for Black Friday 2022
Black Friday is a wonderful chance for you to draw in new clients. You worked extremely hard to get them; you don’t want them to leave your establishment feeling disappointed by their experience. Due to the high number of rival establishments, both online and offline, the Black Friday customer experience is more crucial than any other day. I have five easy suggestions to help your brand have a successful sales day. What and when is Black Friday?Black Friday is the day after thanksgiving. It starts the holiday shopping season. To attract customers, most stores offer doorbuster sales with early-bird specials on this day. People stand in line for hours before stores open to get the offers of the year.Decades ago, most Black Friday deals began on Thanksgiving Day or earlier and continued through the Black Friday weekend. In 2022, Black Friday comes on November 25, which is the fourth Friday of the month.Preparing your support team for Black FridayYour customer service team is the bridge to your customers. Your approach to customer-to-agent interactions can either leave a positive or negative impression. You can achieve a more positive impression and higher customer satisfaction only when you deliver the best customer service ahead of all other services.However, having negative impressions makes buyers never come back to your shop. Moreover, they will even share their negative experience with others, like potential customers.Therefore, you need to prepare your agents for Black Friday matters because it:Promotes excellent customer service.Helps you come up with the most effective Black Friday marketing strategies.Guides your agents on how to deliver excellent support, which can improve customer retention.Lures customers, thus growing their loyalty to your brand, and expanding your business.Certainly, peak times like Black Friday require not only enhanced customer service skills but also open-mindedness and energy to deal with different situations. Therefore, you need to prepare your agents for this.In today’s world, it is easier than ever to search for alternatives and jump between different sellers, and a small mistake can result in the loss of a sale.5 ways to be ready for Black Friday 2022During those intense days, you will experience instances that can intensify the future of your business. Here are some customer service tips to follow to minimize the possibility of chaos this Black Friday.1. Apply software to deal with clients’ queriesIt can be difficult to deal with queries and interactions from many individuals on a regular basis, not to mention high peak days like Black Friday. Without the proper tools, even the most resolute teams can underperform.In this case, you need to have help desk software where you can find solutions that can take you through bettering your workflow and saving time. Practically, no customer support team is complete without a help-desk ticketing system.Help-desk software can centralize all your communications, so you do not have to jump between different channels. It typically comes with many other internal tools, like tags, canned responses, and automation rules to organize your tasks and tickets better and to be in control. With help desk software, you can deliver faster and more thorough support.2. Offer productself-serviceoptionsNot all customers need help always. Therefore, these customers prefer when they get already available instructions or pages just to serve themselves. Certainly, self-service gives clients a better experience.Moreover, the self-service option creates awareness to customers of what they need to correct and the root of the problem. Additionally, by offering self-service to your customers, they can use it to satisfy their needs. This saves time without having to jump through hoops, thus customers’ mindsets and well-being significantly improve.3. Prepare canned responses for quick repliesIn hot pursuit time like Black Friday time really matters. Therefore, personally writing a response to every customer from scratch is tiresome. Coincidentally, most of the emails that reach your inbox are hitting the same issues but in different tone or format.Therefore, to manage all these, you need to prepare canned responses. Take note that, during the preparation process, you need to manage and edit the already drafted canned responses in advance to avoid miscommunication.Additionally, you need to update the canned responses in a manner that the agents can easily adjust to specific situations like adding names and relevant details. This will ease your agents’ work thus taking them less time than starting from scratch.4. Keep calm and prioritize your customers’ inquiriesEvery customer has a different way of approaching support agents. Some may be cool, and some may be frustrated about their issues. Regardless of how smooth or rough a customer is, your agents should treat all the customers equally. Similarly, they must keep patience when facing furious customers. Remember, when you fix customers’ issues perfectly and send replies on time, even angry customers get calm and become loyal to your service.Note that,All issues are not urgent, but all must be solved.Managing all customers’ queries is not possible at the same time.Therefore, you need to prioritize each issue according to its urgency. As a result, prioritizing queries will aid you in solving all customers’ complaints effectively.5. Be transparent and communicate wellTrusting is a process but can be broken in no time. To keep your trust with customers, you must be transparent and honest with them in your service delivery. For example, if you have not solved a customer’s issue in time you can inform them and explain the reasons vividly. This can change their perspectives thus sustaining their trust and loyalty in your service.Similarly, through communication, you can build a business environment that will lead to eminent growth. For instance, telling your customers that you need more time to do research on the problem might also keep them patient. This can build a strong business foundation thus increasing your customer retention.How LIKE.TG improves 2022’s Black Friday customer serviceLIKE.TG has introduced unlimited agents plans, which lets your company grow and save money. Additionally, it supplies three simple unlimited agents plans for every company. The plans under this category are Standard, Pro, and Business. You can get more details from the unlimited agents pricing page.LIKE.TG provides valuable features at a low cost.You can try a free trial that enables you to fully access all the features of your LIKE.TG plan. Even after the trial period, your data will be retained for seven days while you upgrade your plan.LIKE.TG enables you to change your subscription plan without restricting time. To upgrade, the changes take place immediately and are therefore charged as a Pro plan.You can do away with your subscription at any time. However, your subscription remains valid until the end of your billing period.LIKE.TG offers free migration when you move from any other help desk software to BoldDesk.By using an unlimited agent’s plan, you can expand your support team as much as you need without added cost.ConclusionThe possibility of Black Friday burdening your customer support staff is immense. Therefore, to succeed it’s crucial to divide your attention between offering fantastic deals and giving customers a first-rate experience. It’s not too late to consider these Black Friday customer service tips and prepare the necessary materials for a big day to take advantage of every chance that will present itself.To unburden your work processes, you need a help desk service. Therefore, LIKE.TG offers you advanced help desk features that can enable you to provide the best service ever. To know more about LIKE.TG features, you can contact our help system.
Top 7 Benefits of Using LIKE.TG CSAT Surveys
Top 7 Benefits of Using LIKE.TG CSAT Surveys
Getting genuine feedback from clients, whether positive or negative, has a major impact on the growth of a business. Companies should make an effort to offer the best customer service experience and satisfy their customers to the best of their ability.Customer satisfaction can be described as a metric used to gauge the happiness level of customers with a company’s offerings and abilities.Data on customer satisfaction, such as surveys and ratings, can assist a company in identifying the most effective ways to enhance or modify its products and services.Providing your customers with CSAT customer satisfaction surveys is the best way to know how they view your company and the products or services you offer.In this blog, you will learn about:Scenarios under which you can use them.The benefits of using the LIKE.TG CSAT survey to get feedback from your customers. When should you send a CSAT survey?Customers should receive survey questions after support agents complete certain processes for them, such as resolving their issues or after they interact with them.Here are some of the common events that can prompt sending CSAT customer satisfaction surveys to clients to gauge their view on the customer service they experience:After a client completes certain key proceduresFor instance, you can send new clients CSAT survey questions about how their on-boarding process was. Their responses will help the support team know its level of efficiency and identify areas to improve on.Before customers renew their subscriptionIt is ideal to send CSAT surveys to customers before they renew their subscription. It helps to identify areas in the product or service that need improvements.Actions can then be taken to ensure customers will not experience the same issues after renewal.Once agents resolve or respond to ticket issuesAfter tickets are resolved or responded to, the tickets are closed. Upon closing, a CSAT customer satisfaction survey question can be automatically sent to the customer to rate the service provided, the response rate of the agent, or both.After interactions with the customer support teamAfter interacting with customers, such as getting information about customers and their issues in detail, support agents should send CSAT surveys. These allow clients to give their feedback based on how well the agent interacts and collects information from them.Advantages of using LIKE.TG customer satisfaction surveysLIKE.TG has aCSAT survey featurethat any support team can use to improve the customer service they provide to their clients in many ways, such as:1. Obtaining client feedback using a simple numerical rating scaleLIKE.TG uses a numerical rating scale method to collect feedback from clients. This method allows the clients to rate their experiences under three satisfaction levels: positive, neutral, and negative.According to a Microsoft study, 77% of consumers have a more positive perception of brands that actively seek and welcome customer feedback.LIKE.TG allows agents to customize survey questions to send to their clients. They can also customize the rating text that will display, based on their needs.In LIKE.TG CSAT surveys, there are three types of rating scales. You can customize the rating scale content based on your unique survey case. The rating scales are:2-point rating scale3-point rating scale5-point rating scaleThis rating method is very simple, easy to use, and easy to understand. It saves time and reduces the chances of survey bias and failure of clients to complete the survey questions.2. Providing customers a chance to give detailed opinions about your servicesCustomers are free to give their feedback and explain their experiences in detail in the comments section, which is under the rating scale. The comment section is optional.The feedback provided in the comment section helps a company in the following ways:Enables agents to understand and address precise concerns and needs of customers better.Provides insight on products or services that need to improve to satisfy the customer.3. Drawing insightful conclusions from survey data (survey reports)The LIKE.TG CSAT survey reports feature in LIKE.TG allows the support team to collect and measure the feedback from customers in real time. Support team leads can then promptly analyze the feedback and determine the experiences of clients.This helps identify areas the support team or others in the company need to improve on and helps identify steps that can be taken to enhance their product, services, or support.4. Controlling when to include surveys in emailsThe LIKE.TG CSAT survey feature gives agents an option to send survey links to clients via email. Agents can choose to send survey emails after every email reply or after a specific change in status.For instance, once an agent resolves a ticket issue and the ticket is closed, a client will receive a survey email where they can provide feedback. Often, follow-up survey questions help a company make improvements on products or services.5. Giving anonymous users a chance to share their opinionWith LIKE.TG CSAT surveys, any potential client that visits the website or comes across its rating link online can rate the product. The user can rate their customer service experience without the need to log in to your support portal first.This is a strategy to show potential clients just how customer-focused the company is. As a result, it increases their trust in the brand of the company and encourages them to purchase your product or service.6. Sending automated alerts and notifications based on feedbackLIKE.TG CSAT surveys are automated to send alerts and notifications to the right groups or support leads regarding negative or positive feedback.An alert on negative feedback helps leads work on resolving their problematic areas to avoid future complaints. On the other hand, notifications on positive feedback motivates agents to keep up the good work.7. Categorizing data based on CSAT reportsAdvanced filter options are available to CSAT customer satisfaction reports to categorize data based on satisfaction ratings by clients. The various filters that are listed in the category field will determine the data to be displayed.These advanced filter options make it easy for agents and support leads to identify and separate issues by the type of feedback they provide.This helps support agents focus their efforts on required areas and helps them know the next steps to take to improve customer experiences in the future.Types and common examples of CSAT survey questionsThere are some common survey queries that most businesses use. Asking the right questions helps clients provide the best feedback in detail.Companies can utilize a range of customer experience surveys to gather customer feedback. Each type of survey offers distinct customer insights and should be applied at a particular stage in the customer experience lifecycle.Visit ourCSAT types and examples blog to explore the types of surveys and a list of common CSAT survey questions that support agents often send to their clients.ConclusionCompanies that collect, measure, and analyze feedback from customers using customer satisfaction surveys in LIKE.TG gain great insights.These insights contribute in many ways to their main goal, which is to improve the customer service experience for their clients. Agents also need to consider when to send survey questions to maintain the trust and loyalty of customers.LIKE.TGoffers the best customer satisfaction survey tool to ensure any support team gets feedback from its clients with ease. Try ourLIKE.TG free trialfor first-hand experience with the best help desk survey tool.If you have any questions, feel free to contactLIKE.TG supportfor assistance. To explore how LIKE.TG can be tailored to meet your business needs, please contact us to schedule a live demo.Related blogsBenefits of tracking customer satisfaction with helpdeskHow to collect and use a customer feedback survey10 Popular Customer Satisfaction Survey Questions in Customer Service10 Essential Ways to Improve Customer Satisfaction
Top 10 Customer Experience Metrics & KPIs to Measure Success
Top 10 Customer Experience Metrics & KPIs to Measure Success
Providing a quality customer experience is a key goal of every business. Customer experience metrics make it easy for you to track and assess the experience of clients.In addition, these metrics help to identify effective strategies to provide a positive experience.In this blog, I will take you through the best metrics to apply in your business to improve customer experience. What are customer experience metrics?Customer experience metrics are quantitative measurements taken from clients that provide insight into their experiences with the business.Measuring customer experience is essential for businesses to understand how well they meet their customers’ needs and expectations.It involves collecting and analyzing data from various touchpoints to gain insights into the customer’s journey and their overall satisfaction with the brand.These numbers may change over time and at each stage of the operations in business.Key metrics for measuring customer experienceYou can track different aspects of the customer experience by use of different metrics. Here are some of the best customer experience indexes you can use in your business.1. Customer satisfaction (CSAT)Customer satisfaction (CSAT) is an aggregate measure of how satisfied customers are with a product or service.Most CSAT responses are based on a rating scale of 1 to 5. 1 indicates a very dissatisfied client, and 5 indicates a very satisfied client.Here is a typical example of a formula that you can use to calculate a CSAT score as a percentage.In this sample formula, 4s and 5s are positive responses.2. Net promoter score (NPS)The net promoter score (NPS) gauges whether or not your clients will recommend your products and services to others.In addition, NPS measures client happiness, loyalty, and trust. You can determine it by asking customers if they would recommend your company to others.Use the following formulas to know your NPS. They are based on a scale of 1 to 10, in which 10 is very likely to recommend the company, and 1 is unlikely to recommend it.3. Customer effort score (CES)The CES metric tracks the effort users put into using your product or service.CES reveals whether clients find it easy, average, or very hard to engage with your business to solve problems, get answers to questions, and more.A standard scale for CES measurement is 1 to 7. 1 indicates that the end user considers working with the company very hard.In contrast, 7 indicates that the customer finds working with the company to be easy. Take advantage of the following formula to determine your CES:4. Average resolution rateThis customer experience index tracks the accountable time it takes for a ticket to be resolved. With it, you can see how long customers are waiting for their issues to be resolved.Similarly, it helps you gauge how good your support team is at solving customer issues.By examining this metric over time, you can see whether your average resolution time is trending longer or shorter.Ideally, it should be about the same or shorter, because customers greatly value quick answers. When resolution of issues is fast, it improves customer experience improves.5. Average first response timeThis metric tracks the average time elapsed between ticket creation and the first response from the support team.Customers don’t like it when they are left unattended. This leaves them unsure of whether anyone noticed their issue or not.Maybe it disappeared into an electronic abyss, never to be seen again?Therefore, you need to check on your customers’ tickets and should send the first response as soon as possible. This relaxes clients because they feel noticed and taken care of. By monitoring this metric and keeping it low, you can ensure the clients’ experiences are good from the start.6. Customer churn rateCustomer churn rate is a significant metric for businesses, particularly those in subscription-based models or those with other recurring revenue streams. It’s the percentage of customers who discontinue using a business’s products or services over a specified time period.Understanding and managing customer churn is essential for maintaining and growing a customer base, ensuring sustainable revenue, and enhancing overall business health.The churn rate is calculated by dividing the number of customers lost in a timeframe by the total number of customers at the beginning of the timeframe, then multiplying by 100 to express it as a percentage.7. Customer retention rateThe customer retention rate is a customer experience metric that measures the ability of a business to keep its customers over time.High retention rates indicate customer satisfaction, loyalty, and the effectiveness of a company’s customer service and engagement strategies.Retaining existing customers or users is often more cost-effective than acquiring new ones, making a good rate vital for sustainable business growth and long-term success.8. Customer lifetime value (CLV)Customer lifetime value is a customer experience metric that estimates the total revenue a company can expect from a single client account throughout the duration of their relationship.It considers not just the immediate value of a transaction, but the entirety of potential future purchases, subscriptions, or recurring revenue generated by that customer.Understanding CLV helps companies make informed decisions about customer acquisition, retention strategies, and resource allocation to maximize profitability. Following is the formula to determine CLV.9. Trial-to-paid conversation rateThe trial-to-paid conversion rate measures the percentage of users who convert from a free trial to a paid subscription or purchase.This customer experience metric is for businesses that offer free trials as part of their sales strategy, such as software-as-a-service (SaaS) companies.A high conversion rate indicates that the trial experience is effectively demonstrating the value of the product, leading to successful sales.10. First contact resolution (FCR)First contact resolution is a customer experience metric that measures the percentage of customer tickets resolved with just one interaction with a customer service representative.These are customers that do not require a follow up or escalation on the issue presented. High FCR rates are a sign of efficient and effective customer service, which boosts customer satisfaction.The FCR rate can be calculated using the following formula.Importance of tracking customer experience metricsTracking customer experience metrics are essential because it:Increases your productivityCustomer experience metrics mutually benefit you and your customers. By tracking customer experience using metrics such as CSAT, you can synthesize the advice you get from customers and use that to improve your help desk.In turn, your customers get a quality product and service, while you earn more business from their satisfaction and recommendations.Encourages open-mindedness in solving customer issuesTracking your customers’ experience gives you a reason to think outside of the box.For instance, when you track an overdue task, you will have thoughts beyond the standard support process on how to resolve the issue faster so that you can retain the customer.Innovative approaches used for one task may be applicable to others. This encourages you to stay open-minded about the best ways to deliver an excellent customer experience.Helps develop essential customer service skillsInsights from customer experience metrics help your support agents develop customer service skills since they deal with all kinds of customers.Polishing customer service skills for both enraged and happy customers makes your help desk a well-rounded one.This, therefore, increases your chances of expanding your business and recruiting new customers.Enables you to set customer experience goalsNot all customers are the same. Each client has a unique perspective on their problem and your product.Understanding these viewpoints gives you a better insight of how your intended customer experience may change in practice.Therefore, tracking their experiences with your service lets you know which ones were never satisfied.You can reach out to these cases to find out what was wrong and correct it for other customers.From such personal experiences, you can set goals for delivering satisfying customer experiences equally.Tracking customer experience metrics for business growthIn summary, customer experience metrics play a large part in improving your business.Tracking them and working to improve them to optimal levels makes your customers’ experience eminent.To improve your client’s experience, consider using a help desk platform like LIKE.TG to give your support team a powerful, seamless tool for addressing customer concerns.Arrange for a live demo to discover how LIKE.TG can enhance your company’s performance and monitor key customer experience metrics. Begin a free trial to delve into its numerous functionalities.Contact theLIKE.TG supportteam if you have any questions.Related blogs Important metrics in help desk softwareBest techniques for reducing customer service response timeEffective metrics to measure customer loyaltyEssential knowledge base metrics for enhancing self-service
Customer Pain Points: How to Identify and Overcome Them
Customer Pain Points: How to Identify and Overcome Them
Offering the best customer experience is the goal of most companies looking to grow. The key to your success lies in your customers. However, even if customers adore your brand, a single negative experience could cause 30% of them to stop buying from you.It is, therefore, very important to ensure you identify and come up with the best practices to overcome your customer pain points. Learn different ways to identify the problems of customers and find all viable solutions that will help overcome them.This blog discusses and defines customer pain points, their different types, ways to identify them, and ways to overcome them. What is a pain point?A customer pain point refers to a problem that a client experiences with a company or its brand.When customers experience pain points, their level of satisfaction often decreases, and a solution is always urgently needed to save the day.Types of customer journey pain points and their examplesThere are different categories of customer pain points based on the areas they affect.These include:a) Financial pain pointsCustomers always want the best value for their money. Whenever they spend more on products or services than they feel they should, it becomes a pain point for them.Financial pain points examplesAn expensive price of a subscription or productUnclear breakdown of the total cost of a productExtra purchases or subscriptions inside an app (in-app purchases)Financial pain points can be avoided if you compare the price of your brand with the market value of similar products by competitors.Besides, give detailed descriptions of the quality of the products you offer. This will convince them your brand is worth it.b) Customer experience pain pointsCustomer experience pain points refer to the frustrations or obstacles that customers encounter throughout their journey with a product or service.These pain points can arise at any stage, from initial awareness and research to purchasing, using, and seeking support for a product or service.Customer experience pain points examplesWhen a client uses more time than expected to navigate or use products or websiteWhen a customer cannot find information easilyUnfavorable company policies, such as strict procedures for returning goodsTo avoid this, companies should improve and streamline the customer experience.c) Support pain pointsWhen customers face issues with a brand, they reach out to the support team for assistance. They usually expect prompt, satisfactory responses- but that’s not always the case.Customer support pain points may arise whenever:Customers find it hard to contact the support teamCustomers receive delayed responses from the support teamSupport agents lack adequate knowledge about the productsCustomers have to repeat themselves to different support agentsd) Process pain pointsThese refer to the operational challenges customers encounter while using a product from a given company. These are mainly about issues with the bugs.Process pain points examples may include:Customers having a hard time using certain methods or getting errors.Processes that take too long to execute.Poor workflowsCustomers encounter an error when connecting to the right support team or agent.How to identify customer pain pointsThe following are the main ways to identify pain points:Conduct qualitative and quantitative research and surveyThe customer support team can carry out research and surveys on clients to learn what their customer service pain points are. With qualitative surveys, clients are asked open-ended questions. Agents obtain detailed answers that are relevant and well-described.Practice social listening to get customers’ feedback and identify pain pointsOne sure way to know what your clients think of your products is by regularly checking online reviews and comments.Many customers leave feedback on public social media sites instead of contacting your company. They give their reviews with brutal honesty and zero reservations.This can be a great opportunity for the support team to identify their customer pain points in detail for further action.Gather insight from your sales and customer service teamsThe sales and support teams are the contact points between the customers and the company. They interact with clients most.For this reason, they are the most ideal people to ask for insight into common pain points.Carry out market research and analyze your competitorsUnderstanding broader market trends is crucial for businesses aiming to stay competitive and responsive to consumer needs.Market trends may include:Shifts in consumer preferencesTechnological advancementsRegulatory changesBroader economic factorsBy paying close attention to these trends, you can anticipate customers’ expectations and adjust strategies accordingly.In addition, analyzing competitor reviews can highlight what is working well for them and where they fail to meet customer expectations.These analyses can help identify small features missing in your product or aspects missing from your service.You can find common issues that customers face across the industry, which may not be evident from looking at just your own customer feedback.Conduct usability and beta testingUsability testing is an essential step in the design process that focuses on how real users interact with and experience a product, website, or mobile application.Conducting usability testing can help uncover areas where users encounter confusion, frustration, or barriers to their goals.Beta testing, on the other hand, involves releasing a product or feature to a select group of users before it is made publicly available.Beta testing can help reveal bugs, performance issues, and other problems that may not have been evident during earlier stages of developing a product.Understanding the user’s perspective can guide you in refining your offerings, simplifying purchasing processes, and eliminating obstacles that could otherwise hinder the user experience.How do you overcome customer pain points?Every business should strive to overcome these customer pain points in order to improve their customer experience. This will, in turn, ensure the continued growth of the business.The following are a few tips on what to do to avoid and overcome customer pain points:1. Personalize solutions based on each customer’s needsIt is important to ask your customers with issues about their individual needs. This will let you know the specific solutions to offer for each customer if they contact support.By asking them for feedback, you can gather useful information about what your clients prefer. In addition, you can understand their experience and how else to improve it.2. Fix customer issues that are easy firstConsider resolving or responding to issues that are easy to address first. Some issues are not complicated and do not take long to fully resolve.Such issues need to be addressed first to reduce the backlog. This leaves enough time to sort out complex issues that need more attention and time to resolve.Quick resolutions make a client with an easy issue feel valued and that their problem matters to the company. This boosts their satisfaction and confidence in the company.3. Follow up with customers during the entire processCustomers value updates from the support team on how far the issue is in the resolution process. It is, therefore, important to consistently inform them of your progress.In addition, once you resolve an issue, utilize customer follow-up strategies to confirm that the issue was addressed to their expectations.This will help you understand the customer’s experience. It will also make clients feel you care about their satisfaction and want to keep them happy.4. Provide clear, detailed, and transparent informationWhen making changes to a product, ensure you inform your customers of them. Being transparent with your clients on the changes helps them to stay current on how the products work in real-time.This prevents errors or issues that come with being uninformed and the subsequent ire of customers.In addition, when the information about products is clear, and the instructions on their uses are well-defined, it makes it easier for clients to use those products.Clarity and transparency are sure ways to satisfy your customers and ensure you retain them.5. Talk to customers using terms and language they understandEngage with customers using simple language to guarantee comprehension, irrespective of their literacy level.This helps to:Reduce the customer pain points that arise from unclear communication.Create and build a good rapport between the clients and the company.Build customers’ trust in the company and its brands.6. Offer 24/7 support options to customersReliable support is a powerful strategy to improve your customers’ experience. This is possible using self-service tools, such as a knowledge base, that stores documentation that clients can access at any time.If they can’t find the answers, make it clear exactly how to contact live support and the timelines within which they should expect a response.7. Automate internal processes and systemsYour support team should use automated internal process tools to overcome customer pain points that arise from slow and error-prone manual processes.For example, automated ticketing gets client issues routed to the right support agents for fast and accurate resolution. This helps to reduce the time and effort used to solve customer problems.In addition, automating the knowledge base makes it easy for clients to navigate and find what they need quickly.8. Provide good quality products or servicesSome customer pain points arise because the product or service quality does not meet clients’ expectations.Improving your products instead of sending workarounds to complaining customers will go a long way. These good quality products and services encourage customer retention and trust in your brand.9. Regularly train your support teamSome customer pain points, especially support pain points, arise because the support team lacks adequate training in interacting with clients.They might respond rudely, arrogantly, or even fail to respond altogether. They might also lack enough knowledge to help resolve customer issues.For this reason, it is key to train customer support agents on how to deal with clients. The company should also provide enough resources about company products to respond appropriately to client issues.Courteous, patient, and respectful support agents always make clients feel valued. This ensures clients have the best experience when they interact with agents.10. Make the navigation and purchasing process simpleCustomers should be able to go through the sign-up, sign-in, and checkout processes with ease. Some clients end up leaving when the checkout process is either too long, complicated, or confusing.Offer simple processes that are easy to navigate and quick to finish to prevent customer frustration.Dealing with customer pain points the right wayIdentifying and overcoming customer pain points improves their experience and satisfaction. It is important to look for solutions to either avoid or address these problems in order to retain clients.LIKE.TG software will empower you to give your customers the best experience and gain their loyalty. Get in touch to set up alive demoto realize how the help desk solution can be customized to address your customer’s pain points.Sign up for a15-day free trialtoday. If you have any queries, contact thesupportteam.Related articles10 Essential Ways to Improve Customer SatisfactionWhat Is Customer Happiness and Ways to Improve ItWhat Does Customer First Truly Mean? 9 Strategic Tips
Top 7 SLA Best Practices to Improve Customer Service
Top 7 SLA Best Practices to Improve Customer Service
Building a good relationship between clients and the support team is a strategic imperative for the success of any business. According to research from Microsoft, 96% of consumers say customer service is important in their choice of loyalty to a brand.The initial stage in establishing a good rapport with clients involves drafting a contract that clearly outlines the requirements and standards that both parties are expected to comply with.In customer service, a service level agreement (SLA) is key to ensuring:The best customer experience.Improved productivityThe growth of the company.This blog walks you through the following topics:What an SLA is.The key components of a customer service SLA.Importance of service-based agreements.SLA best practices. What is a Service-Level Agreement (SLA)?A service level agreement is a documented agreement between a company and its clients. This agreement defines the services that the company will provide its customers as well as the service standards to expect from it.In customer service, it is referred to as an agreement between the support team and the clients about the response and resolution times to expect.It clearly defines the set target time within which a company is expected to respond to or resolve different customer issues.Types of customer service SLAsService-level agreements (SLA) vary depending on the nature of the services and the provider-client relationship. Each type of agreement requires specific terms and conditions to which both parties involved must agree.These terms often include details about services, priorities, responsibilities, guarantees, and warranties. Here are the main types:Customer-based SLA: This is an agreement with an individual customer or group covering all the services they use. It contains details regarding the type and quality of service that has been agreed upon.For example, a company may have a service-based agreement with its IT provider covering all its digital services.Service-based SLA: This type is an agreement that pledges a specific service standard to all customers using the services provided.For example, a telecommunication company may guarantee a specific internet bandwidth to all its customers.Multilevel SLA: This type is broken down into levels, each addressing different sets of customers for the same services in the same SLA. A multilevel agreement may include a component at the corporate level that is applicable to all users, along with a distinct agreement specifically designed for a particular customer group.For example, the telecom company might offer basic services and support to all its customers, but it could also present varying price tiers that determine different levels of service.The Key Components of a Customer Service SLAThe components of this type of agreement vary based on the needs and expectations of customers. However, there are some features that are common for any customer SLA.These include:Goals and expectations of both partiesThis service-based agreement clearly states the expected goals and targets of each party. It explains the level of service that the customers should expect from the support team of the company.Service performanceThis agreement defines the specific quality of services or level of performance expected by the client.Summary of the agreementsA summary of the agreement includes all the specific terms and conditions of the service offered. It defines the time span to resolve or respond to issues.Services offeredThis component includes details about the services or products that the company offers to clients.For instance, you can include all the primary services provided by the company as well as other services like analytics and reporting services that the company offers as bonuses.SLA breach conditions and measuresThis component clearly states the conditions under which the contract is breached and states the repercussions that will follow an SLA breach.If tickets are not updated within the set target time, support leads can follow up with the assigned agents to prioritize the issues.Importance of SLA in customer serviceSLAs play a crucial role in software for ticketing system. They set the expectations for a company’s performance and establish the remedies or penalties for their performance failures.A help desk service-based agreement clearly states and defines different aspects of a company’s customer service.These aspects, such as goals and the terms and conditions defined for both parties, can benefit the company and the clients in many ways:Improves communication between parties.Enhances the productivity of the support team.Creates and builds strong relationships with clients.Fosters loyalty and retention.Read more on how an SLA in customer service improves productivity in our blog.Best practices of using a service level agreementCompanies should implement specific key practices in their service-based agreements to improve client-company relations and enhance the experiences of their clients.The following are the best practices of using an SLA in customer service that you should consider:1. Create and maintain separate agreements for each brandCompanies should draft different agreements for each brand they own. Since they have different kinds of issues, different brands can require different resolutions or response times.This depends on issue’s complexity, type, and volume. For this reason, it is ideal to have separate customer service contracts for each brand.2. Track the performance of the right SLA metricsFirstly, select the right automated help desk software for your customer service needs.With it, you can choose useful metrics that best represent the quality of your support. You can also highlight areas of concern.Use metrics from past customer issues and aim to implement agreements that best fit the time requirements of both your customers and team. Consider the following metrics:First response time.Next Response.ResolutionSLA achieved and breached.With such metrics, using an SLA reports dashboard, support leads can have access to useful information that will help them to:Monitor how each support agentGain insights from informative reports.Adjust future service-based agreements to ensure they are always achievable.Read this article to get an overview of SLA dashboards.3. Set realistic targetsWhen you draft a help desk agreement, make sure all the standards of service and the expectations that you set up are realistic. Confirm whether you have included the right ticket requirements and the help desk tools needed in your content.The resolution and response times agents will have to perform the required tasks should be achievable.Customers prefer service providers that deliver as promised. So, companies should ensure fast and accurate delivery of high-quality services as defined by the agreements.Achieving clearly set expectations will satisfy clients.4. Involve your customer support team in creating the agreementsAgents are the first point of contact between the clients and the company. They are more aware of what the clients need and expect from the company.Support agents also know which goals can be achieved and which are unrealistic. They will be of great help to management as they draft the expectations for the end users and company.5. Clearly define the roles and responsibilities of both partiesFor any SLA to be useful, the roles and responsibilities of support agents and teams should be clear and well-defined.This makes it easy to identify the right agents to perform specific tasks and know if they meet the expectations of the clients.In addition, clients should know their responsibilities to make the agreements they made work best.6. Review and set SLAs that align with customer goals on a regular basisAlways strive to review and update the help desk SLA documents based on the current needs or expectations of your clients.A recent study revealed that 70% of customers will do business with a company again if it resolves their complaints. This shows the importance of tailoring your service level agreement to accommodate diverse client needs.This should be done on a regular basis to keep up with any changes in the needs of clients. Remove or add new customer service agreements to help your end users achieve their goals.You should use service-based agreement metrics to determine the real goals of clients.7. Make simple and clear agreementsWhen drafting this agreement, make sure the language used is simple and explains all the terms and conditions in the agreement in a clear manner.Clients should be able to read through and understand the agreement easily. It should clear up any concerns and answer any questions they might have about the company and its services.It is advisable to avoid jargon since it complicates the customer service SLA and not all clients can understand it.ConclusionA good service-based agreement should be specific, measurable, achievable, relevant, and timely (SMART). The needs of clients should be well addressed.A good service-based agreement ensures the service providers and their clients maintain a good relationship, the productivity of agents increases, and customer satisfaction improves.WithLIKE.TG, your customer-facing teams will enjoy state-of-the-art SLA metrics and integration. Try the LIKE.TG free trialpackage for your customer support. Contact us to schedule a 30-minute live demo to experience the best help desk SLA in customer service.Related articles6 Reasons You Need an SLA for Customer ServiceWhat is an SLA? How does an SLA improve productivity?
10 Help Desk Automation Ideas to Improve Productivity
10 Help Desk Automation Ideas to Improve Productivity
To provide the best customer service, provide good help desk workflow and automation ideas. Your team will be more organized and get more done, while more of your customers will receive solutions to their issues fast.In this article, we will review some good help desk automation ideas. We will also discuss the qualities of good help desk workflow automation.We will cover the following topics:What is help desk automation?Advantages of service desk automation ideasHelp desk automation ideas that boost productivityFeatures of automated help desksChallenges in implementing help desk automation5 Best automated help desk solutions for your business What is help desk automation?Help desk automation refers to the use of digital tools to perform customer support operations that were manual before. It streamlines the help desk workflow by automating its functions and features.Its main purpose is to provide customers with the best experience and reduce the effort of the support team. As a result, the support team will be more productive.Advantages of service desk automation ideasHelp desk workflow automation has many benefits for the customer service team of any company. Automating your service desk ensures customers receive the best experience with the least effort put in by your support agents.In addition, help desk automation significantly reduces operational costs. A study by BMC revealed that the expense of manually managing a service desk ticket is $22. However, using automation, users can resolve 22% of total service desk tickets at practically no cost.Other benefits that service desk automation yields include:Fast response and resolution timesReduced human errorsReduced operation costsImproved customer satisfactionImproved client loyaltyFind morebenefits of automated help desk workflows in this blog.Help desk automation ideas that boost productivityHaving the right features in your service desk ensures that all client issues get responses and are resolved in a timely fashion. The following are 10 IT support automation ideas to use in your help desk.1. The ticket routing processAutomated ticket routing refers to the process in which automated service desk software will categorize and tag new incoming tickets and then assign them to agents using a round-robin method.For instance, all the new support emails automatically convert into tickets in the ticket creation process.Theticketing system examplesin ticket-processingmake use of automation ideas such as to:Organize and tag new tickets.Assign tickets in a round-robin method.Route tickets.Prioritize tickets.Based on the ticket priority or tags, agents can pick and focus on more urgent customer issues or tasks first. This improves their productivity.2. Closing expired and long-pending ticketsSometimes, agents can ask their clients to provide more information that can help them resolve their tickets faster. When the client fails to respond within a set target time and the ticket remains in a pending status for too long, the ticket can be set to auto-close.This auto-closure happens based on time-trigger rules. If the client responds after the ticket is closed, the ticket will automatically reopen.In addition, if an agent resolves an issue and the ticket remains in a solved status for more than a set time period, it will be auto-closed.This auto-closure reduces the task list clutter and saves agents time used in manually reviewing and closing the tasks.3. Sending CSAT surveys to ask for feedbackCollecting data for key customer experience metrics like customer satisfaction score and net promoter score will help your customer service team improve and grow its impact.A significant 77% of customers tend to view brands that actively seek and accept their feedback more positively. Thus, ideally, after an issue is resolved and the ticket is closed, an automated customer satisfaction survey should be sent to the client.This CSAT survey aims to collect the view of the client on the quality of either their interaction with the support team or the products or services they purchased.CSAT surveys can be set to send automatically as survey links via email after every response or after the ticket is resolved.This feedback from clients will help you:Determine how your agents perform.Gauge the overall customer experienceIdentify areas that you need to improve.Discover other benefits of tracking customer satisfaction with a help desk in our blog.4. Evaluating the team productivity levelsSupport leads need to monitor and evaluate how agents perform. The manual collection of the data sets can be tedious.With the right help desk platform, they can automate some processes to make the reports faster.Support leads can automate the collection of data and have reports created from it every month or week. For example, they can analyze metrics like:The number of tickets logged by agentsBillable and nonbillable timeFeedback scores5. Self-service optionsOffering self-help options is a good strategy for companies to retain and satisfy clients. To enhance user experience, consider automating your self-help tools.For instance, you can automate a knowledge base and use it as a self-service tool in your service desk. An interactive knowledge base serves as a central source of information for both agents and clients.It can use help desk automation tools such as auto-search and auto-suggest features. In an instant, they provide all search results and options relevant to the specific keywords the users typed.Some ideas to improve your knowledge base automation are:Optimize keywords to help instant search and auto-suggest functionsAdd tags to articles6. Automated alerts and notificationsAutomated alerts and notifications for agents and clients ensure prompt responses and resolution of issues.With IT help desk automation, agents receive alerts when clients respond to their requests for more information.These alerts and notifications enable agents to resolve or respond to clients quickly and in real-time.Support leads can also receive alerts on negative feedback from clients. They can then take the necessary steps to improve the areas of concern.For instance, they can train their agents to perform better or alert product teams to fix features that receive complaints.7. Escalate late ticketsIf an agent fails to respond to a ticket within the set response or resolution target time, the SLA will be breached.As a result, an automated escalation alert can be triggered and sent instantly after the due date passes.The support lead can choose to reassign the task to another agent or ask the originally assigned agent to prioritize the late issue.These escalation alerts ensure no tickets are left unsolved and no client is left to become irate at the wait time.8. Automate the customer follow-upsCustomers can get automated, regular updates on the progress of their tickets after a set period of time. These automated updates are sent based on specified time-trigger automation rules. Any changes made to the status of tickets can also trigger an update to be sent to the client to notify them of it, too.These regular updates boost the confidence of the clients in the company and its brand. They enhance customer satisfaction and increase the chances they will leave positive feedback.9. Enhance the help desk through integrationsCompanies can integrate their service desk with other favorite tools and third-party apps, after which, the IT service desk automation features should work seamlessly.When companies integrate external tools, it makes their work more efficient. For instance, apps like Jira, Microsoft Teams, Zapier, and Salesforce can be integrated.All these added tools help agents do key tasks in a central place. As a result, they help to make the workflow simpler and reduce data clutter.10. Automated service level agreement (SLA) remindersIn addition to support leads being notified when a ticket passes its SLA-mandated due date, agents can receive automated, SLA-based reminders before the ticket’s due date.These SLA reminders can be sent for the following SLA metric targets:First responseNext responseResolutionThese automated reminders aim to:Speed up the customer support processKeep clients in the loop and calmKeep agents on trackEnsure tickets with lower priority are not pushed to the back of a queue for too long.Features of automated help desksAn automated service desk workflow requires key qualities in order to be effective and ensure the clients are satisfied.Simple and easy-to-use interfaceThe help desk automation tools used in a ticketing system workflowneed to be user-friendly. For instance, new support emails from clients should automatically convert to tickets with no effort.Clients and support agents should also be able to track ticket statuses using automated alerts set up with just a couple of clicks.Agents should be able to resolve repetitive ticket issues with ease. With automated self-service tools like the knowledge base, relevant information becomes easy to access, copy, and paste.Reliable and secure service desk automation featuresAutomated help desk platform features should always have a high level of security. For instance, suspended and spam emails should not convert into tickets during ticket processing.The IT ticketing software should automatically block the emails suspected to be harmful. Agents will have to evaluate them first and decide whether to create a ticket or not.This security feature helps to protect the information of clients and the systems of a company.Customizable featuresYou should have the option to customize your help desk’s automation. One example of IT automation ideas is customizing ticket processing.Even though ticket distribution is through a round-robin ticket assignment process, you can set your system up to tag tickets from priority customers or with certain keywords.Tickets with certain tags will be assigned only to certain agents. This allows ticket assignment to the right agents for fast resolution.Challenges in implementing help desk automationService desk automation provides considerable benefits, but organizations must tackle certain obstacles to guarantee successful implementation.One essential aspect is striking the right balance between automated processes and human engagement. Although automation enhances productivity, personalized and empathetic customer support remains vital.In addition, it is crucial to engage experts in implementing help desk automation, considering that 88% of automation initiatives report technical complications.Harmoniously incorporating automation into current systems, safeguarding data security, and managing customer expectations are significant challenges that demand careful planning.5 Best automated help desk solutions for your businessLet’s delve into the top five help desk solutions renowned for their outstanding automation capabilities.1. LIKE.TGLIKE.TG is cloud-based help desk software with features that empower businesses of all sizes to automate recurrent manual tasks to improve their support team’s productivity and enhance their efficiency. Team leads can set up automatic SLA-related notifications and escalations, as well as the sending of feedback surveys when agents close support tickets. The ticketing system automatically prioritizes tickets, assigning them round-robin style unless specified keywords are triggered. The system routes those tickets to agents with specific authority and training.Features AI-powered help desk.Robust knowledge base software.Automated workflows and time triggers.Seamless integrations.Multilingual help desk.Intelligent ticket auto-assignment.Automated sitemap generation.Insightful analytics and reporting.Unlimited customization and brandingAutomated SLA reminders and escalation rules.Pricing LIKE.TG has two pricing styles—agent-based and unlimited agents. Enjoy a 20% discount when you opt for the yearly payment plan, allowing you to access more features for less. What’s better, you can get a 40% discount on the regular price when you take advantage of the Black Friday Sale that begins on November 1.Agent-based plans:Starter: $12 per agent/monthGrowth: $20 per agent/monthEnterprise: $40 per agent/monthUnlimited agents plans:Standard: $199/monthPro: $499/monthBusiness: $999/monthFree trial: 15-day free trial with instant access, no credit card required.2. Salesforce Service CloudSalesforce Service Cloud is a customer service tool that provides AI-powered workflows and automation throughout the customer journey. It allows users to gather all interactions into one place and get real-time updates from across multiple data sources.FeaturesOmni-channel routingCase managementReporting and analyticsEmail integrationAI-powered customer servicePricingStarter: $25 per user/monthProfessional: $75 per user/monthEnterprise: $150 per user/monthUnlimited: $300 per user/monthUnlimited plus: $500 per user/monthFree trial: 30 days3. ZendeskZendesk is a customer service platform that provides businesses with tools for ticketing, issue tracking, and customer service support. It features automation tools that can manage customer interactions, ticket routing, and responses based on certain triggers and conditions.FeaturesAI-powered automated answersTicket routingReporting and analyticsCustomizable ticket layoutsRobust APIsAI-powered knowledge managementMultilingual support and contentPricingFoundational support Team: $19 per agent/monthProfessional: $55 per agent/monthEnterprise: $115 per agent/monthZendesk SuiteTeam: $55 per agent/monthGrowth: $89 per agent/monthProfessional: $115 per agent/monthFree trial: 14 days4. FreshdeskFreshdesk is a cloud-based automated customer support platform that offers a range of features aimed at helping businesses manage their customer service processes more effectively.Freshdesk is known for its user-friendly customer portal, intelligent agent routing, multi-channel ticketing system, and contextual reports.FeaturesTicket routingRound-robin routingCollision detectionCustom reports and dashboardsKnowledge base approval workflowPricing Free: Up to 10 agentsGrowth: $15 per agent/monthPro: $49 per agent/monthEnterprise: $79 per agent/monthFree trial: 21 daysHappyFoxHappyFox is customer service software that offers multiple automation features that help businesses reduce support costs and enhance team productivity. It offers integration options and automated notifications and alerts, so everyone stays informed about the tickets created, customer responses, and other key actions.FeaturesAutomatic ticket escalationAutomatic ticket assignmentTemplatesSatisfaction surveysKnowledge base softwarePricing Mighty: $29 per agent/monthFantastic: $49 per agent/monthEnterprise: $69 per agent/monthEnterprise Plus: $89 per agent/monthFree trial: 14 days.5. HelpDeskHelpDesk is a ticketing system that allows users to develop personalized automated workflows depending on specific conditions and actions. The platform also automatically distributes tickets to agents based on their department, specialized skills, or area of interest.FeaturesAutomated workflows.Ability to perform bulk actions on tickets.Reporting and analytics.Automatic ticket prioritization.Canned responses.Customizable email templates.Pricing Team: $29 per agent/monthEnterprise: Contact sales teamFree trial: 14 daysUnlock productivity gains with help desk automationUsing these IT help desk automation ideas in a service desk can improve your customer service. Clients will have a good experience, and agents will be more productive. It is key to use help desk automation with the right qualities for the best customer service.Check outLIKE.TG, which uses workflow automation that enhances the customer experience. Get in touch with us to set up a30-minute live demoto see how it can revolutionize your customer service. Or, sign up for a 15-day free trial today.Related articlesAutomated Customer Service: The Complete Details7 Best Help Desk Workflow Automation Ideas5 Important Reasons Why Automated Ticketing System is Good for Customer Service
Release Announcement—December 2022 New Features
Release Announcement—December 2022 New Features
We are glad to announce the introduction of new features update and enhancements in BoldDesk. Keep reading to learn more about everything the upgraded version of LIKE.TG has to offer! Drive integrationThe integration of file drives is provided for Google Driveand Dropbox. Users can search for and attach large files from drives. Agents can use this option only when the marketplace module is enabled for integration.Agent or group performance dashboardThe performance dashboard assists you in analyzing the performance of a support agent or a group. This dashboard is one of the new features of LIKE.TG which helps you to gauge the performance of your team.Bulk ticket updateThis feature allows you to select up to 50 tickets and update their ticket fields. It helps to add mass replies or notes.Previous versions restore option of KB articlesIn the knowledge base module, you can restore the previous versions of knowledge base articles.View original email message for messages updated via emailWhen a ticket is updated via email, only the most recent update from the email is parsed and displayed in the ticket. This new option lets you view the entire original email content.Indication of email delivery failureA failed delivery icon will indicate when an email was not delivered to one or more of the recipients in a specific message.Let’s discover more about LIKE.TG’s newest features!Convert a ticket message into a knowledge base articleThis option helps you quickly convert any ticket message to a knowledge base article.Ticket export with time-log fieldsIn ticket export, you can find two new fields: total hours logged and total billable hours logged.Filter ticket viewsNow, you can filter the list of ticket views in the ticketing system.Default message filter preferenceYou can customize the default message filter preference. There are options for configuring this at the organization or personal settings levels. You can notice the reflection of configured settings in the message section of the ticket details page.Worklog report export option in Excel formatIn the worklog report, you can export data to Excel format. You can export a total of 1,000 records.User search dropdownThe option to search specifically for agent and customer helps to improve search productivity in the user dropdown. When you include the prefix @, you search on the agent list, whereas when you include the prefix #, you search only for customers. When you don’t use prefix, the search will look for both agents and customers.Automatically adding a tag to a ticket created with embeddable widget or formsIn the contact us and help widget, you have an option for automatically tagging tickets created with the embeddable widget or forms. You have to add a tag to the widget settings. When a ticket is created using the widget, a specific tag is added to it. Using this option, you can configure automations and auto assignments.ConclusionWe’re constantly striving to bring you the best possible experience with LIKE.TG. Keep an eye out for more great new features and updates in the future! In the meantime, you can try the free trial to experience how LIKE.TG can help you deliver excellent customer support. If you have any suggestions for how we can improve, or if you need help using any of the features, please contact us.
10 Ideal Ways to Help You Deal with Unhappy Customers
10 Ideal Ways to Help You Deal with Unhappy Customers
For an incline in your business, you have to deal with unhappy customers. Despite how fantastic your goods or services are, some clients will inevitably experience issues. That is an inescapable fact of doing business. However, you can still work with unhappy customers by handling them properly.Certainly, angry clients’ expectations and reactions will vary depending on how they interact with your support staff.If they have a bad experience, they might never use your company again. However, if they have a good experience, they might become a lifelong client.In this post, we’ll examine how your customer support staff can foster joyful interactions that stop unhappy customers from leaving. What makes customers unhappy?88% of clients believe that the customer experience provided by a company is as significant as its product or service. Therefore, in order for you to provide the best customer experience that keeps your consumers happy, you must first be aware of potential sources of annoyance and irritation.Below are some typical causes of irritation for clients:Negative or poor experiencesUntimely responses or being put on holdPoor-quality products or defectsIssues with bugs and technologyUnexceptional client serviceInaccessibility of a servicePoor communicationLimited payment optionsSlow deliveryCustomers’ opinions and recommendations are being ignoredAny of the above issues can frustrate and upset customers. They can even be a major cause for customers to leave your business.Therefore, you need to eradicate these issues to maintain your customers and win new ones.How to deal with unhappy customersAccording to a recent study by Zippia, 91% of customers won’t willingly do business again with a company that left them unhappy. When handled correctly, unhappy customers can turn out to be the most loyal. How can you make this transformation happen?Let’s take a look at the best steps to take when dealing with unhappy customers.1. Recognize the cause of customers’ unhappinessThe first thing to do when you realize a customer is upset is to identify the source of their problem. This will help you understand what you are about to deal with, thus allowing you to prepare.2. Communicate clearlyThe best course of action to deal with customer dissatisfaction is to communicate and obtain further information.Unsatisfied consumers who receive a prompt response are more likely to continue working with you. Therefore, you need to communicate clearly to unhappy customers that you will review their complaints fairly and without bias.Additionally, describe the procedure you are going to use to address their problem, tell them the follow-up time period, and provide a resolution to correct their situation.3. Listen to your customersPrioritizing listening is the best course of action when dealing with unhappy customers. Never forget that every customer is a benefit to your business.Therefore, when a customer is dissatisfied, you need to show them that you care by listening closely before you start resolving their issue.Let them share their problem while you take notes about the issue and mark further questions you can ask to fully understand what the problem is.Showing the customer that you care will reassure them while they may be having second thoughts about continuing to use your product or service.4. Consider yourself in their positionCustomer dissatisfaction is a result of a variety of reasons, but for businesses, understanding objections is essential to creating the ideal experience for the right clients.Before talking to unhappy customers, put yourself in their position. How upset would you be if you were facing the same problem? How would you want a support team to address the issue?With empathy in mind, use the customer feedback to suggest a solution that is both appropriate and assuages the customer’s worry.Similarly, give the customer the agency to drive the support process while resolving their issue (use their suggestions).5. Thank them for their feedbackRegardless of how negative the customers’ feedback is, the best way of dealing with unhappy customers is to listen to their concerns and thank them for their comments.Additionally, provide them with a level of customer service that not only meets but also surpasses their expectations.An initially dissatisfied consumer can become a devoted and satisfied one when you go beyond their expectations.6. Collaborate with your team and ask for helpDon’t be reluctant to ask for help in difficult circumstances, including when a customer is using abusive language or engaging in other improper conduct.If you’re unsure whether you need to end a customer relationship, ask a manager to step in and perform a qualitative assessment.They can examine the problem and find the best course of action for both you and the consumer.7. Be kind and respectfulNevertheless, dealing with unhappy customers is a part of working in customer service.Certainly, if you can’t handle that, you need to find a different line of work. Even when someone behaves horribly and rudely, you must always be respectful and kind.Remember that you are representing your firm. You are a brand ambassador, and what you do reflects on the business.8. Record every service and purchase procedureCustomers are often upset because of miscommunication. The best way to deal with this is to record all of a customer’s service and purchase processes from start to end.This will help you identify the problem’s root cause, if any, and begin to take corrective action in a methodical manner.Additionally, it provides clear information to both your customer service team and your clients on what went wrong thus avoiding future misunderstandings.9. Find and correct the main issue causing the unhappinessTo win back unhappy customers, find and capitalize on the largest issue that is making them unhappy about the current circumstance.Is it a major problem in the product or service, or is it a problem in the customer’s personal experience?Additionally, you must find what is profoundly important to the customer, and keep in mind that it may be something that your company is not capable of.Regardless, this helps unhappy customers escape their despair by helping them toward the resolution of the issue.10. Express regret for their troubleThe best way to deal with customer dissatisfaction is by apologizing for the trouble. Expressing your regrets will build a positive relationship. Additionally, it shows customers that you are willing to address inconveniences and wrongs.It changes the client’s mindset, thus improving their level of satisfaction.How can you prevent customers from becoming unhappy?Poor customer service can have significant financial repercussions for companies. Research indicates that it might require as many as 12 positive customer service interactions to make up for a single negative experience.Preventing customer unhappiness is, therefore, critical for running any business.Here are steps to take to prevent your customers from getting irritated.Offer the best quality productAll customers prefer a quality product over a high quantity of products. Therefore, you need to be proactive while designing your product and deciding what features to include in it.When you offer a quality product, your customers will use it for a long time. They will be loyal to your product and will be likely to recommend it to their friends, colleagues, and others.Provide lenient customer serviceRegardless of how simple your product is to use, not all customers have the same level of understanding. Therefore, you need to supply customer service that is generous to all customers.As a result, customers who reach out to you for support will be satisfied, thus increasing your company’s level of customer satisfaction.Additionally, a higher customer satisfaction score gives you the opportunity to promote your customer support, which will help you expand your business.Gather feedbackThe first step to making your customers happier is to understand what they enjoy and dislike about your product or service.Therefore, you need to gather information on:What your customers struggle with in your product.What features do they find enticing?Which areas do they want to see improvements in?By gathering information directly from unhappy customers, you can improve your product to increase their happiness.Reward your most devoted clientsCustomers who return to you repeatedly are your most devoted supporters. They are the ones that adore your brand and tell others about your product.You could reward them by providing them with something extra, like a bonus month of support, or even discounts.After all, this will benefit you since the customer will continue being happy with your business.Master the art of dealing with unhappy customersOne of the key elements that will determine whether your business is successful is whether your support team can handle upset customers. Even if your customers are satisfied with the value they get from your products and services, their relationship with your company can sour if you are not able to deal with them when things are going wrong.Ease their concerns with empathy and patience, and put their satisfaction first. Doing so will help lift your company to new heights!To advance your customer service capabilities, try using LIKE.TG.Contact usto schedule alive demo to experience firsthand how LIKE.TG’s capabilities can complement your efforts in dealing with unhappy customers. Or, start a free trialto get instant access today.
7 Best Ways to Build and Organize a Customer Support Team
7 Best Ways to Build and Organize a Customer Support Team
Customers anticipate prompt replies when reaching out to customer support. A recent study reported that 71% of consumers agreed that customer experience can be drastically improved by quick customer support and customer service responses.Therefore, it is important that your customer support team is well-structured to ensure that issues are resolved swiftly to boost customer satisfaction.Here are some tips on how to build and organize a support team that will help your business thrive. What is a customer support team?A customer support team is a collection of representatives who provide assistance and help resolve issues for customers.Customer support agents are responsible for the following:Answering questionsTroubleshooting problemsProviding technical supportThey often execute clerical activities, make suggestions to enhance customer service, and uphold a professional attitude.Steps to build and organize a customer support teamTo build and organize a customer support team, you must be deliberate in everything you do. The following are the best steps to take for an efficient customer service team.1. Define the role of your customer support teamThe first step in creating your customer support team is to define what each member’s role will be. Will they be responsible for answering customer questions, resolving issues, or both?Will they be responsible for handling complaints, or will they direct customers to a more appropriate department?Clearly defining the roles of your customer support team members will help you craft accurate job postings and ensure that you know what skills and qualifications to look for in candidates.2. Hire the right peopleOnce you have defined the roles of your customer support team, you can begin to hire the right people. Look for individuals:Having strong communication skillsWith problem-solving abilitiesWith a positive attitudeWho can work well under pressure in a fast-paced environmentWith different backgrounds and experiences3. Organize your teamOnce you have hired the right people, it’s time to organize your team. One effective way to do this is to create small teams responsible for specific areas. For example, one team could answer customer questions while another would resolve issues.This will help ensure that customers are directed to the people with the most knowledge on their query and that problems are resolved quickly and efficiently.4. Leverage the right tools and technologyChoosing the right tools and technology can help communication, workflow management, knowledge sharing, and performance tracking. Start by investing in robust customer service software to enable efficient management of customer inquiries from multiple channels and allow you to track the performance of your agents.Employing an appropriate contact management system can also help maintain a unified view of all customer interactions, leading to improved service quality. Implement collaborative tools that promote effective communication and cross-functional knowledge sharing.5. Provide ongoing training and supportYour support team will need thorough initial training as well as ongoing training and support to be effective. The latter can include training on new products and services, as well as training on how to handle different types of customer complaints and issues.Additionally, provide your team with the necessary tools and resources they need to do their job effectively. This can include customer service software, access to customer data, and contacts for other departments within the company.6. Offer self-service optionsBy empowering customers with the tools and resources to solve their own problems, such as a knowledge base, FAQs, and an interactive chatbot, a company can reduce the volume of incoming support requests.This allows the support team to concentrate on more complex issues that require human intervention, thus reducing their workload and improving the quality of their solutions.This strategy can lead to a more scalable support structure, as resources allocated to self-service can handle a larger volume of inquiries without a proportional increase in support staff.Additionally, team leads can leverage insights from self-service interactions to identify common issues and trends, leading to continuous improvement and a more proactive customer support system.7. Regularly evaluate and improve your customer support teamOnce your customer support team is up and running, it’s important to evaluate and improve it regularly. This can include conducting regular performance evaluations and setting goals for the team.After everyone is accustomed to the technology and flow of the team, look for ways to improve the team’s processes and procedures, as well as ways to improve the overall customer experience.By regularly evaluating and improving your customer support team, you can ensure that your customers are always satisfied and that problems are resolved quickly and efficiently.Key qualities of a great customer support teamHiring the right people is the first step to building a stellar customer service team. You should look for the following customer service skills.Strong communication skillsGood communication forms the foundation for clear, effective interactions in which agents understand and fulfill customer needs. These skills involve not only the ability to convey information clearly but also the ability to actively listen, empathize, and respond appropriately to both verbal and nonverbal cues.Through strong communication, service representatives can build rapport, trust, and positive customer relations, which help in accurately diagnosing issues and ensuring customers feel valued and understood.Moreover, the skills enable a service agent to manage customer expectations and handle complaints or feedback in a professional manner, which can turn a potentially negative experience into a positive one.Customer empathyCustomer empathy is the skill of understanding the feelings of others. By actively practicing empathy, customer service professionals can better comprehend customers’ emotions and perspectives and address their concerns effectively and with genuine care.Empathy in customer service not only leads to a more personalized and satisfying customer experience but also builds trust, as customers feel heard and valued.Problem-solvingProblem-solving directly impacts the capacity to resolve the more complex issues that customers face efficiently and effectively. When a customer submits a unique ticket, the ability to assess the situation, understand the underlying issues, and devise a practical solution provides immediate relief and restores customer trust.Time managementSupport agents often receive a high volume of inquiries. Efficient time management skills enable them to prioritize tasks and accurately estimate the time required to complete them, reducing customer wait times and ensuring urgent problems are resolved promptly.A customer support agent with excellent time management skills is better equipped to navigate among support channels, providing consistent responses across platforms. This ability is essential for meeting service level agreements and maintaining high customer service standards.By valuing time management in the hiring process, companies are more likely to build a team of support agents to manage their workload effectively and contribute to a positive customer experience.TeamworkCustomer support agents often work as part of a larger team to provide comprehensive assistance to clients. The ability to effectively communicate, share information, and coordinate with peers ensures that customers receive accurate, consistent, and timely help.Team players can leverage the collective knowledge and skills of the team to solve complex issues, leading to more efficient problem resolution and higher customer satisfaction. Moreover, support agents who are good team players contribute positively to the work environment and foster a culture of cross-functional team collaboration that improves productivity and team morale.Adaptability and continuous learningConsumer trends, product details, and company policies are constantly evolving, meaning agents must be able to adjust their approach swiftly and effectively. An adaptable agent can handle unexpected situations, such as difficult customer interactions or technical issues, with composure and flexibility. This quality ensures they can provide high-quality service even under pressure or when faced with unfamiliar circumstances.With continuously changing products, services, and customer service tools, agents must also be committed to learning and self-improvement. They should be eager to adopt best practices and maintain expertise in their roles.The importance of organizing your teamA well-built and organized support team is essential for providing excellent customer service, giving you the following:Improved efficiency: An organized team can handle customer inquiries quicker and more effectively.Better customer experience: An organized team can provide more consistent and accurate support, leading to a better customer experience overall.Reduced errors: An organized team is less likely to make mistakes or overlook important details, reducing the risk of errors and misunderstandings.Increased productivity: An organized team can prioritize and manage tasks more effectively, leading to increased productivity.Better team collaboration: An organized customer service team can share information and collaborate on projects more efficiently, since they know who to contact for different situations.How to select the appropriate tools for your customer support teamsSelecting the right tools for support teams can be challenging, but it is essential for delivering quality customer service.Let’s discuss what to consider when selecting the best software for your support team.1. Identify your team’s needsDetermine your support team’s specific needs, such as ticket management, chat support, or knowledge base management.2. Assess the marketResearch various support tools available and compare their features, pricing, and customer reviews.3. Evaluate the integrationsConsider the compatibility of the software with other systems and software you are currently using.4. Test the toolTry out a demo version or free trial of the software to assess its usability and functionality.5. Consider scalabilityChoose software that can accommodate the potential growth of your team and business.6. Seek feedback from your teamGet feedback from your support team members on their experiences and preferences.7. Make a decisionBased on your research and feedback, select the software that best meets your team’s needs and fits your budget. By following these steps, you can select the support tools that will help your team provide effective customer service.Most companies are currently reviewing their support team management strategy in order to adapt to the new hybrid work environment.Help desk software is, therefore, one of the fastest growing markets as companies come to realize their value in these environments.Syncfusion’s LIKE.TG is a help desk software with seamless integration that improves the effectiveness of customer care. LIKE.TG software will empower you to:Automate repetitive operations.Facilitate cross-department collaboration.Collect actionable data about your service quality.Evaluate team performance with unmatched precision.Read our blog for more tips to help you choose the right help desk software.ConclusionIn conclusion, carefully creating your support team is an essential step for business improvement. By following the tips we’ve shared, you will create a well-structured and skilled team to provide excellent customer service.LIKE.TGcan help you organize and run a great support team. Contact us to set up a30-minute live demoto get a clearer idea of how LIKE.TG features and may be tailored to your company’s needs.Sign up for a 15-dayfree trialtoday.Related articles10 Most Popular Essential Customer Service Skills7 Best Help Desk Software Features for Boosting Your Customer Support
10 Common Customer Service Mistakes to Avoid
10 Common Customer Service Mistakes to Avoid
Providing the best customer service has become a key target for most businesses. When clients have a great experience with the customer service of any company, they tend to stay loyal to its brand.The standards of customer service that your business offers determine your customers’ satisfaction.Any slight customer service mistakes can make clients switch to your competitors’ brands. Clients always opt to do business with companies that value and service them best.For this reason, it is vital to know the mistakes in customer service you’re making and strive to fix them.This article discusses the most common customer service mistakes for any business and the solutions to curb or do away with them. Reasons for correcting customer service mistakesClients are inclined more toward companies that provide the best customer service experiences.When the level of customer service decreases, they often opt for competitors that offer better experiences. This leads to a decrease in the growth rate since profits will decrease.The following reasons are the driving force for always correcting customer service mistakes.a. Increase customer satisfaction levelWhen clients have a smooth experience with your customer service team, with fewer or no mistakes, they become more satisfied with the services you offer.b. Increase customer retention rateCustomers love quality customer service. The better the quality of the service, the higher the chances of these clients sticking to the brands of the same company. Customers will always choose the company that offers value.c. Increase in overall performance of a companyAn increase in customer satisfaction leads to client loyalty to a company. This translates to an assured increase in the way the business performs as profits increase.d. Improve business reputation on online platformsClients are the best free marketers of any business since they have actual experience with the company.When their customer service experience is good, they will recommend it to others.Equally, if the level of customer service is poor, they will discourage others from doing business with the company.Common customer service mistakesCompanies strive to provide exemplary customer service to their clients. However, mistakes are bound to happen that will make clients not have the best experience.These customer service mistakes include:1. Not actively listening to customersA Microsoft study reveals that brands that actively solicit and appreciate customer feedback are viewed more positively by 77% of consumers.Having great active listening skills is key in customer service. Support agents should listen to and consider their clients:OpinionsComplaintsSuggestionsFeedbackThis will help them to get insight into what these clients prefer or need.For this reason, the support team should listen and take the right and necessary actions.In addition, support agents should also listen keenly in order to provide the right answers or responses to clients’ questions or concerns.This will ensure continued customer satisfaction.2. Not training your customer support team often leading to customer service mistakesOne common customer experience mistake is a lack of proper, adequate, and regular training for agents.When the support team has limited resources to which they can refer, it renders them somewhat incompetent.They often fail to get the right solutions for client issues and might respond with wrong information.Agents need regular training on how to interact and handle customers and their issues in a proper way.Companies need to teach and empower their agents with the right knowledge on all processes. This will ensure they serve the clients while being informed. This will leave clients more satisfied with the customer experience.In addition, agents can be taught how to interact with clients in a courteous, friendly, and professional manner, which will increase their confidence in the business.3. Failing to deliver what you promisedIt is said, “A promise made is a promise kept.” The customer service mistake made by most businesses is that they fail to deliver as per their promises.When you make a commitment with a client to deliver within a given period, make sure to follow through. If your product description cites that it performs certain functions, ensure that is exactly what it does.If you say that you offer a given service, ensure the quality is as good as you have mentioned, if not better.Failure to deliver what you promised reduces the level of trust that a client has in a business. It also disappoints and leaves the client less satisfied with the customer service.4. Passing clients around from one agent to another many timesTossing clients from one support agent to the next can be very upsetting and frustrating to them. Unfortunately, this is a common practice among most businesses.Clients often get reassigned to different agents in an effort to resolve their issue. This can go on till the agent with the abilities to provide the right solution is identified.Clients get frustrated since the issue takes more time to resolve or get a response. Thus, customer satisfaction is reduced.In addition, passing clients around makes them assume that the agents are not skilled enough. This might make them opt for competitors.For this reason, it is vital to have a workflow that is well defined to avoid this customer service mistake.One solution can be to have anautomated workflow, which helps to define the roles and duties of each support agent and the right agents for each issue.5. Lack of proactive customer support solutionsGood customer service entails being preemptive in how you offer solutions to problems. Agents should reach out to clients first and take all the necessary measures to avoid future mishaps before they happen.However, one customer service mistake is that some support agents are usually unable to predict and resolve customer issues on time.Agents need to know what the clients need even before they reach out or inquire about anything. This helps to keep clients in the loop on the current events of a business. As a result, it increases customer satisfaction.6. Unavailable for customers at the time they need assistanceOne of the customer service mistakes made by the agents is not being present at all times to provide clients with the support they need.Customers prefer fast responses and resolutions. Most companies have clients located in different time zones.For companies that have a defined work schedule this becomes anissuefor their clients in other time zones.This is because their chances of reaching the support team before they leave will be low and limited.As a result, their issues go unresolved longer than expected and urgent issues become pain points.They might then shift to competitors that have a customer service team that is always present.This calls for a 24/7 support in order to assist all clients wherever they are, at any time.This will result in increased customer satisfaction and experience due to availability and fast response time.7. Not offering personalized customer service experiencesEvery customer service experience should be unique and customized to address each specific customer issue. Clients prefer businesses that offer personalized customer service.One customer experience mistake is to not consider what each client needs and prefers. Failure to offer apersonalexperience reduces customer satisfaction levels. In addition, clients do not feel valued.Each interaction between a client and a support agent should have an added personal touch to it.8. Delays in providing support to customersAccording to 96% of customers, rapid customer service is essential in their decision to stay loyal to a brand.When clients contact a support team for whatever reason, they always expect a quick response. This is not always the case.At times, the support team makes the customer service mistake of not answering the clientsfastenough.These delays can either be:Putting the clients on hold for too longIgnoring the clients completelyWhen the support agents fail to or delay to provide updates on the progress of an issue’s resolution, that counts as a mistake too.This is a wrong gesture, as it portrays that you don’t care about the clients and their pain points. This greatly reduces yourclients’satisfaction. As a result, they end up shifting to competitors who care more about them.9. Choosing and using the wrong communication channelsCustomers reach out to the support team using different channels based onwhat they prefer.With the evolving digital communication channels, most companies need to adapt and use different ones to interact with theirclients.If the options for contacting support agents for assistance are limited, clients are bound to be frustrated.Companies can choose several communication channels that most of their clients use in order to make their services easily accessible.These can include options such as:EmailsSocial media platformsThese will improve the customer experience because customers can have easy access to the company’s support team.10. Not storing and reviewing customer data historyWhen dealing with many customers, it is important to store and review the data history from any interaction.However, this has been a major issue since most companies fail to keep records of previous interactions with customers.As a result, clients are forced to repeat all the information that had previously been mentioned. This proves to be very hectic for clients and time consuming. This reduces their level of satisfaction.What can cause customer service mistakes?Customer service mistakes can stem from various factors, ranging from human error to systemic issues within an organization. Some common causes of customer service mistakes include:Lack of training: Inadequate training can lead to insufficient knowledge about products, services, or company policies. Without proper training, agents may struggle to address customer inquiries effectively, resulting in misinformation or misunderstandings.Understaffing or inadequate resources: Insufficient staffing or resources can lead to overworked employees and longer wait times. Overloaded agents may struggle to provide adequate attention and support to each customer, leading to dissatisfaction.Inconsistent processes: Lack of standardized processes or inconsistent procedures for handling customer inquiries can result in errors and inconsistencies in service delivery. Without clear guidelines in place, agents may struggle to address customer issues efficiently.System or technology failures: Technical issues with customer service systems, such as CRMs or databases, can lead to delays or inaccurate information being provided to clients.Poor communication skills: Communication breakdowns, misunderstandings, or language barriers between customers and support agents can lead to errors in conveying information or resolving issues. Ineffective communication skills, such as unclear explanations or failure to actively listen to customers, can worsen the problem.How do I avoid mistakes in customer service?Avoiding customer service mistakes is key for maintaining a positive relationship with clients and ensuring their satisfaction. Here are several strategies to help you prevent common customer service errors:Provide comprehensive training: Offer in-depth training to customer service representatives on product knowledge, company policies, communication skills, problem-solving techniques, and the use of customer service tools and systems.Employ standardized processes: Implement standardized processes and workflows for handling customer inquiries, escalations, and issue resolution. Clearly define roles, responsibilities, and escalation paths to ensure efficiency.Use robust systems and tools: Invest in modern, user-friendly customer service systems, tools, and software that enable agents to manage customer interactions, track inquiries, and collaborate with team members.Provide adequate resources: Allocate sufficient staffing, technology, and other resources to support customer service operations. Ensure that agents have the necessary resources and support to handle peak volumes and complex inquiries effectively.Avoid customer service mistakes to create flawless customer service experiencesProvide the best customer experience and increase your customers’ loyalty, trust, and level of satisfaction by avoiding common customer service mistakes.Identify the mistakes your support team makes and look for possible solutions to counter them for the best customer service.WithLIKE.TG, offer your customers the best customer service. Try theLIKE.TG free trialpackage and counter all possible customer service mistakes.If you have any questions, contact theLIKE.TG supportteam. Please contact us to arrange a live demo and see how LIKE.TG can be tailored to meet your business needs.
How to Utilize Customer Feedback to Grow Your Business
How to Utilize Customer Feedback to Grow Your Business
Feedback allows you to measure the success of your business over time.By tracking customer satisfaction and identifying areas for improvement, you can see how your business is progressing and make necessary changes.You should pick a tool for gathering customer opinions through online surveys. With our platform, you can hear your customers’ voices and modify your business accordingly.In this blog post, you will learn ways of collecting customer feedback, the advantages of doing so, and the best practices for doing so.In this blog we will discuss what customer feedback is, the various types of client feedback, their importance and how to collect them. What is customer feedback?Customer feedback is information consumers provide about their experience with a product or service. It includes their opinions, suggestions, and complaints.Some of the common examples of how to collect customer feedback include:Customer feedback surveysSocial mediaEmails and customer contact formsCustomer interviewsOnline reviewsCommunity forumIn-app ratings and moreIt is a valuable tool that helps businesses understand their customers’ needs and preferences and expectations.Types of customer feedbackThe first step is to determine why you are seeking customer feedback. Are you looking to improve your product or service? Do you want to know how your business is perceived in the market?Clarifying your motivation will help you focus the feedback collection process and ensure you are asking the right questions.Consider employing these great ways to gather customer feedback.Customer feedback surveysCustomer feedback surveys are an effective way to collect feedback from clients and can be conducted online, by telephone, or in person.Surveys can be designed to elicit responses to specific areas of the customer experience, such as customer service, product quality, or pricing, and can be used to identify strengths and weaknesses in them.Social mediaSocial media can also be a treasure of a tool for collecting customer feedback.You can create polls or post open-ended questions and encourage your clients to engage with your content.Emails and customer contact formsCollecting customer feedback through emails and customer contact forms after interactions with your company allows you to gain valuable insights into what customers think and any issues they encountered.Customer interviewsOne of the most effective ways to understand the needs, preferences, and experiences of your users is through interviews.This method allows for an in-depth understanding of the user’s perspective, providing valuable insights that can be used to improve your product or service.By preparing well, conducting the interview effectively, and analyzing the responses carefully, you can make the most of this valuable feedback method.Remember, the goal of interviews is to understand the user’s perspective. Be respectful and empathetic, and always prioritize their comfort and privacy.Online reviewsOnline reviews are a valuable tool for businesses to gather feedback about their products or services.These reviews provide direct insight into what customers think, helping businesses understand their strengths and weaknesses.By encouraging reviews, monitoring and analyzing them, responding to them, and implementing changes based on the feedback, businesses can enhance customer satisfaction and ultimately, their success.Online reviews can also significantly influence a potential customer’s decision to choose your brand over a competitor.A majority of respondents in a Bizrate Insights survey said they often consult reviews prior to making a purchase, with 25% always doing so and 40.8%often doing so.Encouraging pleased customers to write reviews can boost your revenue.Community forumCommunity forums are a great way to gather feedback because they allow for open and honest communication.They provide a platform where users can freely express their thoughts and opinions, share their experiences, ask questions, and offer suggestions.The goal of gathering feedback through community forums is to improve your products or services and the customer experience.It’s important to take the feedback you gather seriously and act on it.In-app ratingsIn-app ratings is a feature that allows users to rate an application while they are using it.This feature is typically implemented as a pop-up that prompts the user to rate the application on a scale, usually from one to five stars.It allows users to express their satisfaction or dissatisfaction with the application, and they give developers quick insight into whether the overall app is working well.By implementing in-app ratings effectively and responding to the feedback, you can create a better user experience and a more successful application.Why is customer feedback important?Customer feedback is essential to the success of businesses for the following reasons.1. Helps measure customer satisfactionSatisfied customers are likelier to continue doing business with a company and recommend it to others.After a customer interaction with your company, by making a purchase or requesting help from your customer support team, you should ask them how satisfied they were with that interaction (and purchase, if applicable).Negative responses can prompt requests for details, giving your company a chance to correct what went wrong, and thus their satisfaction with your company.Keeping a finger on trends in your customers’ satisfaction levels will alert you to issues quickly.2. Provides insight to identify areas that need improvementsCustomer feedback can help you identify areas of your business that could use improvement.Whether it is a product that isn’t meeting customer expectations, a website that is difficult to navigate, or a customer service response inadequate to the level of support customers need, feedback can help you pinpoint areas to examine for issues or inefficiencies.3. Helps you understand clients betterClient feedback is essential for businesses because it assists them in getting a clear understanding of their client’s preferences.By collecting customer satisfaction surveys, companies can find out what they are doing well and where they are falling short according to client expectations of products and services like your company’s.The best way to find out what your customers want is to ask them. This information can be used to develop better products and services that meet these expectations.4. Helps companies make better business-related decisionsBy understanding what customers like and dislike about their products or services, companies can make better decisions about what changes to make.Companies can gain an advantage over their competitors by understanding what features attract customers.They can update their products and services to incorporate those features faster than their competitors. And they can tailor their marketing to emphasize those features.5. Helps to understand the entire customer journeyUnderstanding the entire customer journey helps identify pain points and areas where customers may be dissatisfied.This information can be used to correct those issues and prevent similar ones in the future.Your client surveys should aim to extract this information.Different kinds of interactions might have different kinds of problems, so it’s important to offer customers a chance to point out problems at every step of their journey with your company.Understanding their journey helps you improve it.6. Provides insight into market trendsBy keeping track of consumer reviews, businesses can identify changes in customer behavior and adapt their products, services, and marketing accordingly.This helps the company to stay ahead of the competition and maintain its position in the market.For example, if there’s an upward trend in comments on environmental concerns among a company’s customer base, the marketing team can make the company’s environmental choices more prominent on its website and consider cost-effective ways of making more such choices.7. Helps with new client acquisitionPositive customer insights can be a powerful marketing tool for new client acquisition. Brands often use aGoogle review widget to showcase the best reviews they get on their website to engage more customers.When consumers share their positive experiences with others, they can attract new customers.Additionally, businesses that actively seek out and respond to customer reviews demonstrate a commitment to customer satisfaction, which can help build trust and loyalty among existing and potential customers.Therefore, by soliciting consumer feedback in the form of reviews, businesses can increase customer satisfaction and retention, and attract new clients, leading to business growth and success.Best practices for collecting customer feedbackAs you have seen, asking customers for feedback can result in great benefits for your company. However, some ways of going about it are better than others.Before you beginIt is important to decide why you’re gathering feedback and the best methods of doing so. Consider the following tips:Set clear goals for collecting the feedbackThere should be a purpose for every question you ask. Do you want a good review, need to know more about issues customers face or their interests or just want clients to feel like they have a voice? Answers to these questions will determine what kinds of questions you ask.Identify your target audienceWho are you targeting? For example, if you are collecting feedback from a large and diverse group of users, then a survey with multiple-choice questions may be more effective. However, if you desire more in-depth feedback from a smaller group, then a focus group or one-on-one interviews may be more appropriate.Consider the timing of your feedback collectionAre you looking for real-time feedback, or is it okay to collect feedback over a more extended period? Depending on your goal, you may choose methods for ongoing feedback collection, such as social media monitoring, or methods that provide immediate feedback, such as website surveys.Select the most suitable methods for your businessChose the technique for feedback collection that best fits your goals and timing requirements. Emails or client satisfaction surveys are appropriate for real-time interaction.Also, keep in mind that customers are busy and need to be able to complete their feedback in a short amount of time.Choose the right toolsConsider what kind of software will help you meet your goals through the methods you’ve chosen. The right software can make feedback collection and evaluation much easier.Integrate and assess feedbackOnce you have decided on your customer service goals and methods, you need to integrate feedback collection and evaluation into your company routine and culture.Depending on what you’ve decided, you can set up feedback collection on your website and in your sales and support software.When a customer makes a purchase, they will be sent a survey or review request after a set amount of time.If they use your support system, they will be asked about their satisfaction upon the closing of their ticket or chat session.Of course, collecting client satisfaction surveys does your company no good unless you evaluate it.This is another place software comes in handy, especially with close-ended responses. Gain insight into customer satisfaction, issues, and preferences, by laying out your data in appealing charts and other widgets.Turn conclusions into decisionsUnderstanding what your consumers desire and require leaves company leaders with decisions on how to meet those expectations.For example, if you receive feedback that your website is challenging to navigate, you could redesign it to make it more user-friendly.Then, you can track how people access the new website design to see if it has improved the user experience.How should you utilize customer feedback?Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” This alludes to just how important it is for every business to listen to what its customers have to say.Here’s what to do with the feedback you collect:Identify improvement opportunitiesWhat customers say about your business, especially through complaints, is useful in making improvements to your products and services that customers actually need.For example, if multiple customers mention that your product does not provide a specific feature that your competitors may offer, try to address it quickly to improve the customer experience and avoid customer churn.Influence innovation plansCustomer suggestions can inform you about emerging market trends that you can adapt to more quickly to align with customers’ changing preferences.For example, if several customers are shifting from a web-only solution to a hybrid one on web and mobile, it’s in your company’s best interest to add a mobile experience to your development road map.Determine marketing strategiesYou can use feedback and reviews from your customers as proof of how good you are. With their permission, you can use your customers’ own words in your marketing materials to provide real-world testimonies of their success with your products.Simultaneously, your marketing team doesn’t have to work as hard to write copy that grabs the attention of potential customers.What’s more, your customers’ reviews will point out precisely the pain points your company addresses, helping you come up with the best marketing strategies to reach your target audience and attract potential buyers.Take your customers’ experience to the next levelCustomer feedback is a good starting point to adjust different aspects of your business to ensure your products and services are solving real problems for the right people.Aligning your business with customers’ expectations will ensure you always give them the best experience, leaving no room for churn.Utilize customer feedback to achieve business successCustomer happiness and business success go hand in hand. Gathering consumer feedback keeps your finger on both the market and the performance of your company itself. Ask them what they want, offer it, and they will come.One way to collect feedback easily after client interactions with your support team are through software like LIKE.TG. With LIKE.TG, feedback surveys can be created in the app and sent automatically when a support ticket is closed. Try a live demoto see howLIKE.TG can help improve your business. You can start a15-day free trial on BoldDesk. For more details and queries, contactLIKE.TG support.If you found our article helpful or have any suggestions and ideas to improve it, please leave a comment in the section below.
How to Improve the Customer Experience: 12 Techniques
How to Improve the Customer Experience: 12 Techniques
The key to creating a customer-centric company is prioritizing customer needs and wants. Companies should focus on understanding customers’ expectations and creating a customer experience that meets them.Companies should also strive to proactively anticipate customer needs and provide solutions before customers can inquire.Companies should focus on building relationships with customers. This is achieved through loyalty programs and good communication. Companies should also focus on creating a customer-centric culture where online customer service is prioritized.This blog will discuss the best strategies for improving your customers’ experiences. What is customer experience?Customer experience is the sum of all customer interactions with a company, from pre-purchase research to post-purchase follow-up. It is the result of a customer’s journey with a brand and can be influenced by customer service and marketing.Why is customer experience important?A good customer experience is essential because it is the key to success in a competitive market.Companies that focus on creating client satisfaction are likelier to stand out from the competition and build a loyal customer base.Moreover, it can directly impact a company’s bottom line, as satisfied customers are more likely to spend more money.How to improve the customer experienceCustomers’ experience can be enhanced, and the first step in doing so is to place the consumer at the core of your company plan.To improve your customer service experience strategy, use the following suggestions.1. Personalize the customer experiencePersonalizing the customer experience boosts the customer journey by providing a more tailored and meaningful experience.Salesforce reports that personalized engagement that reflects past interactions is considered important by 59% of consumers when it comes to attracting their business.Companies can create a more individualized experience tailored to each customer’s needs and interests by considering customer preferences, purchase history, and other data points.This helps to create more customer satisfaction, as customers feel that their individual needs are being considered.Personalizing clients’ experiences can also help to increase customer loyalty and satisfaction, as customers feel that their needs are being met.2. Provide self-service optionsNot every customer issue requires individualized care, though.Self-service options can improve the customer journey by:Reducing wait timesGiving customers more control over their knowledgeAllowing them to access information and services quickly and easilySelf-service options can also help reduce customer service costs, as customers can often find answers to their questions in a knowledge base or complete transactions in a portal without contacting customer service representatives. This supports24/7 customer serviceby enabling customers to find solutions anytime.For example, you can create a community forum where customers can discuss their issues and help each other.This is a fantastic way to boost relationships and loyalty within your customer base.3. Get your priorities rightA customer-centric approach ensures that the company culture revolves around meeting customer expectations efficiently.This includes focusing on customer service, responding to customer inquiries quickly, and providing quality products and services.Building this into your company culture and rhetoric from the start will help your employees stay in this mindset. It will come out in their customer service, creating client satisfaction and building trust and loyalty.Additionally, it helps to ensure that customer feedback is considered and used to improve the customer journey.This ensures that more fundamental issues are addressed quickly and efficiently and proves to your customers that you listen to them.4. Constantly seek improvementBusinesses that want to enhance their customers’ experience should consider it a moving target.The market is constantly changing, and so are customers’ expectations. To address customers’ shifting demands, build improvement methods into ongoing processes.Your support agents and sales reps are your first point of contact with customers, so plan meetings to discuss what they’re hearing and present feedback results on a regular basis.5. Appreciate your customersYour business would be nothing without its customers, so show them some appreciation. Depending on your product or service, this can mean a thank you message after a purchase is made or a full welcome email with tips and resources.When you resolve a customer’s issue, thank them for their patience. When they send your company feedback, not only have a thank you message pop up, but follow that feedback up if it involved a suggestion your company ends up implementing.Explicitly teaching your support agents to keep their cool and always be polite goes a long wayin demonstratingcustomer value.Showing sympathy and gratitude to your clients for their support and loyalty helps to build a robust and lasting relationship with them.6. Build an omnichannel experienceBuilding an omnichannel experience boosts your customers’ experiences by providing them with a unified and seamless experience across all channels.No matter their choice of communication method, customers are provided with the same information and services when interacting with the company—be it via an application or the company’s website.By providing a consistent experience, you are more likely to provide a positive experience.Moreover, an omnichannel approach can help businesses increase customer satisfaction by offering alternative channels of communication that a customer may prefer.7. Collect customer feedbackBusinesses better understand consumers’ requirements, issues, and preferences when they ask them directly.Gathering customer feedback may assist them in identifying areas for development, improving goods and services, and designing better client experiences.Gathering client feedback offers insightful information about what people think and feel about your good or service.Using brief questionnaires, may rapidly get client input and learn their requirements and preferences. Implementing their suggestions proves to your customers that you listen to them, which makes them feel heard and thus invested in your company.Consumers usually have several alternatives, so offering a positive clients’ experience is essential to attracting and keeping them.8. Train your employeesEquipping employees with the right skills and knowledge enables them to handle customer queries more effectively.Training should focus not only on the technical aspects of the product or service but also on soft skills such as communication, empathy, and patience. This support also helps improve agent productivity.Employees who feel supported by their employer are more likely to convey confidence, positivity, and attentiveness in their interactions with customers.Enhancing the employment experience can significantly enhance the overall customer experience.9. Be honestHonesty is a key aspect of building trust with customers. Being transparent about your products, services, pricing, and policies helps customers make informed decisions.In the event of bad customer service or an unforeseen issue, being upfront about it and offering a sincere apology can go a long way in maintaining customer trust.Honest communication can also prevent misunderstandings and establish a reputation for reliability, which is crucial for long-term customer relationships.Customers appreciate businesses that do not hide information or mislead them, and they are more likely to remain loyal to a brand that has demonstrated integrity.10. Offer proactive customer serviceProactive customer service involves anticipating customer needs and addressing them before the customer has to ask for help.This can include monitoring for common issues and reaching out to appropriate departments for solutions before more customers experience a problem.This can come in the form of providing helpful resources such as FAQs or instructional content or sending reminders and updates about products or services.By identifying and addressing customer pain points in advance, you can create a more frictionless customer experience that keeps customers coming back for more.11. Provide an attractive user interfaceThe user interface (UI) is the point of interaction between the customer and the digital aspects of a business, such as websites, mobile apps, or software.A well-designed UI that is intuitive, aesthetically pleasing, and easy to navigate can greatly enhance the customer experience.It should allow customers to find what they are looking for with minimal effort and complete tasks without confusion.If customers can effortlessly use the digital tools provided by a company, their overall experience with the brand is better.12. Leverage AI and automation toolsArtificial intelligence and automation can enhance the customer experience. With AI-driven tools such as chatbots and virtual assistants, customers can receive instant responses to inquiries at any time of the day, without the need for human intervention.Moreover, AI can analyze customer data to deliver tailored recommendations and services, making interactions feel more relevant and satisfying.For instance, AI can track a customer’s purchase history and browsing behavior to suggest products they are more likely to buy, leading to a more curated shopping experience.Automation streamlines repetitive and time-consuming tasks, which can free up human employees to focus on more complex customer service issues.It also reduces the likelihood of human error, such as incorrect data entry, leading to improved accuracy in order processing and customer information management.Benefits of prioritizing customer experienceA good customer service experience is important for the following reasons.Improved customer retentionCustomers who are satisfied with their experiences are more likely to remain loyal to a company or brand and continue to do business with them. This, in turn, leads to a rise in revenue and profits for the company.Increased net promoter scorePrioritizing your customers’ satisfaction helps to build a better brand reputation.When clients have a positive experience with a brand, they are more likely to recommend it to others, creating a positive outcome of free promotion and new customers.Better reputationBy increasing brand loyalty among your customers, you are also gaining free promotion in the way of reviews.When researching products to meet their needs, people rely heavily on reviews from other customers. Making your customer journey a great one will result in great reviews.Ensure your products and services are listed on third-party platforms where customers can leave reviews potential customers will trust. Your company’s reputation will ride on these positive reviews.Competitive advantageOverall, focusing on clients’ experiences allows businesses to stand out from their competitors.Create a uniquely excellent customer service experience, and customers will remember and return for it.By focusing on the customer journey, companies can gain insight into customer needs and preferences that can be used to develop new goods and services that better appeal to customers.This way, firms can stay ahead of their competitors and increase their profits.Examples of good customer service experiencesHere are some examples of brands that consistently deliver good customer experiences.StarbucksStarbucks crafts a positive customer experience by blending a friendly atmosphere with convenience. They prioritize convenience with mobile ordering and drive-throughs while offering comfortable spaces to relax or work.By combining friendly service, customization, and efficiency, Starbucks creates a customer experience that keeps clients coming back for more.Southwest AirlinesKnown for its customer-friendly policies, like free checked bags and no change fees, Southwest Airlines creates a positive experience with less hassle and a commitment to on-time flights.Ritz-CarltonRitz-Carlton, the luxury hotel chain, is famous for its “empowerment” policy, where employees can spend up to $2,000 to resolve customer issues without having to seek an approval from a manager.This allows staff to address problems quickly and generously, leaving a positive impression on guests.Warby ParkerWarby Parker excels at customer experience by blending convenience and human touch. The eyewear company’s innovative Home Try-On program lets you pick glasses online and try them on at home, while their stores offer friendly staff and access to your online order history.This focus on both digital ease and personalized interactions, along with their mission-driven approach, creates a shopping experience that feels frictionless.DisneyDisney excels at customer experience by creating a seamless and immersive world. From highly trained cast members focused on guest happiness to detailed park upkeep, Disney strives to exceed expectations.They leverage technology for convenience, prioritize emotional connections with characters and stories, and actively seek guest feedback to refine the magical experience.Elevate your customer experience with LIKE.TGIn summary, delivering good customer experiences requires ongoing effort. However, this is effort well spent.One way to make the process easier is through a help desk likeLIKE.TG.Try theLIKE.TG free trialto see how it can streamline your support system and thus raise your client satisfaction levels. Feel free to contact theLIKE.TG supportteam if you have any questions. For more information in general, please set up alive demo to get a clearer idea of how LIKE.TG works and how it can be tailored to your company’s needs.Recommended readsCustomer Experience Strategy: How to Create and Improve It7 Best Ways to Utilize AI for Customer Experience9 Effective Customer Experience Optimization StrategiesTop 12 Customer Experience Metrics for Your Support TeamUnderstanding the Difference: Customer Service vs Customer Experience
10 Best Practices for Customer Satisfaction Survey (CSAT)
10 Best Practices for Customer Satisfaction Survey (CSAT)
Starting with the customers’ wants is the first step in understanding the experiences that they hope for from your company. If you don’t have solid information on what your clients need, how can you satisfy them? Pure guesswork will not help. Therefore, you need to rely on research conducted about the market and your competitors. Your customers will provide the most reliable information about their expectations.Many companies use customer satisfaction surveys (CSAT) to gauge customer satisfaction with their brand. These surveys also provide insight into customers’ propensity to make further purchases from the company and tell others about it.In this article, you will learn some best practices for writing CSAT surveys to improve your business. What is a customer satisfaction survey?CSAT surveys are a collection of questions used to gather different customer experience metrics from consumers to figure out their degree of satisfaction with a good, service, or company.Best practices for a perfect CSAT surveyDo you get the impression that it’s not always a good idea to ask your client to spend additional time on the phone to answer a few questions? This is because it prevents them from doing the CSAT survey on their own schedule. Most of the time, only really happy or completely dissatisfied consumers wish to share their opinions. The participation rate and, more crucially, the range of experiences are influenced by many factors around the presentation and content of a CSAT survey. Let’s look at some best practices to follow to create a good CSAT survey to raise participation rates and record a wider range of experiences.1. Provide several survey mediumsSend surveys to customers via a variety of channels, including chat and email. Instead of using real-time surveys that are offered at a time that is most suitable for the company, focus more on delayed response channels such as email or text to make it more enjoyable for consumers to take part in the survey whenever is best for them. You have a better chance of getting more responses and earning their engagement if you respect their time.2. Reduce the number of questionsAt the end of a sale or service, most customers are not disposed to taking a survey. They assume it will be long and they just want to get on with their day. Keep your survey brief—no more than three or four questions—so that they aren’t irritated by the survey. Use a survey tool that enables you to ask a few questions randomly selected from a larger pool. By doing this, you may acquire a sufficient sample size for a range of queries without overwhelming each consumer with an in-depth survey.3. Always send survey questions at an ideal timeDid you know that the success of any survey is heavily dependent on its timeliness? No one likes it when notifications pop up while they are busy doing their daily activities. Therefore, it is critical to choose an ideal time to send your surveys. Precisely, the best time to send a survey is immediately after a customer purchases your product. Similarly, you can conduct a survey after resolving a customer issue by asking questions like, “How was our customer service?” In such cases it will be easier for your customers to reply.4. Train agents to write CSAT surveysHaving a training program for creating CSAT surveys is more crucial than ever. Many organizations devote a tremendous amount of time, attention, and effort to their sales training but do not put the same amount of care into teaching agents how to write quality CSAT surveys.Identify key points that should be followed when creating a survey and make sure every agent understands them completely. For example, one of the first things to inquire about through a CSAT survey is whether the brand promises and your customers’ satisfaction line up. Knowing which questions to write and how to write them helps your company identify and work on imperfections.5. Pick the most appropriate survey metricsThere are many survey metrics you could gather. Each of these can aid your company in unique ways. Therefore, before choosing any metric to track, always identify the one that will provide the most insight into what you want to learn about your customers’ experiences. Similarly, you have to know which data can truly assist you in the development of your organization. To know more about customer experience metrics, refer to 12 Crucial Customer Experience Metrics for Your Support Team | LIKE.TG.6. Provide a reward for participation Although rewards are not a strange idea, it is rare for them to be used in CSAT surveys. Therefore, you need to be particular when offering them for completed surveys. For instance, you can use modest rewards like coupon codes for discounts on future purchases or offer an instant purchase discount.Unsurprisingly, discounts that can be applied to the purchase or service that the consumer is currently using are the most potent incentives. Moreover, it’s important to remember that customers will tolerate answering several questions more readily if the reward is bigger but be careful not to overdo it. The insights learned from the customer may not be worth the cost of the discount to the company.7. Carefully plan your survey processBefore you conduct any survey, the essential first step is to plan effectively for every process you expect to follow. For instance, you can plan for the survey to be verbal (through calls) or online (through email, dedicated forms, ticket responses, etc.), and even plan for the exact resources you need to run the survey. This helps you save time and resources since you’ll already have an image of what you want to do and how you will do it. Moreover, planning also gives you the advantage of assigning every agent their designated tasks thus easing your management load.8. Thank your consumers for their suggestionsBy carrying out CSAT surveys, you will inevitably take some course of action in response to the findings. Otherwise, why would you be doing them in the first place? Therefore, showing gratitude and letting customers know that you’ll put measures into action in accordance with their responses shows them that their feedback matters. This also promotes their continued engagement with your company. Furthermore, it shows them that you are willing to put in extra effort to meet their needs and that their needs come first.9. Use images in your surveysImages can help explain concepts that are tough to explain in words. That’s why images used sparingly and effectively can be helpful in CSAT surveys. The right images can prompt rapid understanding and boost response rates. Even something as simple as using face emojis in place of qualitative answers like “strongly dissatisfied” and “very satisfied” can be beneficial to use in your CSAT surveys.10. Measure results post-CSAT surveyBusinesses that focus on doing CSAT surveys but fail to measure customer outcomes beyond the survey end up with an incomplete picture of their customers’ experiences and satisfaction. It is therefore critical to have a final phase in which survey results are analyzed in the context of customers’ continued business with your company or lack thereof. This helps you gauge your past performance and prepare for the future.In summaryOne of the most effective ways to learn more about and understand your customers is by using CSAT surveys. The survey responses can help you improve brand awareness, customer satisfaction, and client retention. Understanding your customer’s expectations is the first step toward good customer service and a thriving business. So when writing a CSAT survey, carefully choose the questions you’ll use and pay attention to the survey design and delivery. Most importantly, be sure to utilize the feedback obtained!To enhance your success with achieving high customer satisfaction, try using LIKE.TG, modern help desk software that turns customers into fans.You can start a LIKE.TG free trial. Feel free to contact us for any inquiries.
3 Simple Knowledge Base Article Templates
3 Simple Knowledge Base Article Templates
Who likes being placed on hold by customer service? We would much rather figure out solutions on our own. Clients prefer resolving their issues independently through a company’s website knowledge base rather than contacting customer support.In fact, a study by Higher Logic Vanilla indicated that 84% of customers try to solve support issues on their own before they contact customer support.Another study by Nuance Enterprise affirms that 67% of clients would rather use self-service options like online knowledge base articles and frequently asked questions over speaking with a representative on the phone.Knowledge base article templates enable you to create and post content faster and smarter. Let’s find out more in this blog. What is a knowledge base article?A knowledge base article is a self-serve online document that contains information about a product or service. It is designed to provide users with answers to questions, helping them to understand, solve, and prevent issues.Knowledge base articles may include answers to frequently asked questions, how-to guides, troubleshooting guides, and tutorial videos.Your team can create knowledge base articles to offer FAQs and documentation to customers. You can also create an internal repo where your team shares tips, tricks, and other information they don’t necessarily want clients to read. With these resources, no one ever needs to start from zero.In your knowledge base articles, there should be answers to all your customers’ basic inquiries concerning your goods and services. They get answers that are standardized and have been approved by everyone.Types of knowledge base articlesThere are two types of knowledge base articles:Internal articles- Consists of information only accessible to company employees. Internal knowledge bases may contain instructional guidelines, employee roles and benefits, or even documented answers to customer queries.External articles- Provide clients with more information about a company’s offerings, empowering them to handle issues they encounter when utilizing goods and services.External knowledge base articlesmay contain information on billing and pricing, contact information, product descriptions and frequently asked questions.Components of knowledge base articlesA knowledge base tool has features that work together to make information available and serve its purpose. The following are the main features:Unlimited articles: Contains many comprehensive articles for various brands.Workflow: Has an efficient workflow for creating and managing content.Instant search feature: Includes a strong search engine that helps users get instant answers.Auto-suggest: Suggests relevant articles by analyzing keywords as users input them into the search box.Tags: Uses predefined tags to organize the knowledge base in categories and sections.SEO and social-friendly tools: Improves the search engine and social media optimization of your resource center material.Article performance tracking: Provides knowledge base article insights using metrics like the number of views, likes, dislikes, and comments.Knowledge base templatesKnowledge base templates are prewritten outlines of content that have a predetermined form, structure, and sequence. The development of knowledge base articles with a standard format is made easier by these ready-to-insert content snippets.Here are a few advantages of using knowledge base templates:Efficiency: Knowledge base templates provide a clear framework to follow when creating articles. This allows you to create articles more efficiently, reducing the time and effort required.Consistency: Knowledge base templates provide a consistent format and structure for the whole knowledge base solution. This makes it easier for users to find the information they need.Improved user experience: By providing a standardized structure, users become familiar with the layout of the articles, making it quicker and easier for them to navigate.Easy to update: When information changes, templates make it easier to update the articles and ensure that all relevant sections are addressed.Quality control: Knowledge base templates ensure that all necessary information is included in each article, improving the overall quality of the knowledge base domain.Improved scalability: Templates allow for easy expansion of the knowledge base solution as they provide a ready-made structure for adding new articles.Types of knowledge base article templatesSome general types of knowledge base article templates are:Troubleshooting articlesTroubleshooting articles address a particular problem a consumer is having and provide step-by-step solutions. Each article should be centered on a specific issue and labelled accordingly, with appropriate tags, keywords, and synonyms so that it will come up for variously worded searches.The article’s introduction should dive right into the problem it fixes, describing what it might look like to the client experiencing it so that they can confirm this is the proper solution. Then, the article goes through the various causes of the problem and possible solutions.Customers can use troubleshooting articles to try to solve their problems before seeking live assistance or when support staff is not available. They can serve as resources for agents to refer to while assisting a client with challenging troubleshooting procedures. Here is an example below.## Title:[The issue’s title]## Problem:[A brief description of the problem faced]## Reasons:* [Explain the problem’s root cause]* [Explain the problem’s root cause]* [Explain the problem’s root cause]## Resolution:[Explain how to fix the problem]## Additional reference:* [Insert link to related content]* [Insert link to related content]* [Insert link to related content]FAQ articlesFAQ articles are knowledge base articles that compile a list of questions and answers about a particular aspect of your product or service.Questions concerning the same subject are listed on a single page in FAQ articles. Both general and specific inquiries are covered.A knowledge base should include frequently asked questions since they are helpful to consumers at all phases of the customer experience.Following is an example of an FAQ article template.## Frequently Asked QuestionFind answers to the most frequently asked questions.### Question 1:[Answer]### Question 2:[Answer]### Question 3:[Answer]### Question 4:[Answer]Product overview templateKnowledge bases aren’t just made to provide answers to questions. To educate potential consumers on how a product functions and the advantages it may provide, some knowledge base content can be informational materials and even sales tools.Typically, descriptions of your products and services are made specifically for potential customers interested in learning more about your company.These product overview articles respond to “what” questions, concentrating on the operation of your service or typical queries regarding your product offerings.Here is an example of a product overview template.## Title:[Module name]### Feature 1:[Feature description]### Feature 2:[Feature description]### Feature 3:[Feature description]### Additional reference:* [Insert links to related content]* [Insert links to related content]* [Insert links to related content]Characteristics of an effective knowledge base articleFor a knowledge base article to fully serve its intended purpose, it should possess the following features:User-focusedWrite about the topics that your specific target audiences may contact you for help with.Well structuredYour article should have a distinct start, middle, and end.IllustrativeWhen you can, provide illustrations, images, or videos.InteractiveSet up a survey tool to collect article feedback. For example, you could include a question such as ‘Was this information helpful?’ and a section for feedback at the end of each article.ComprehensiveInclude all relevant information, both important and nice-to-know, to help your consumers.How to write a knowledge base articleAn excellent knowledge base article needs to be instructive and applicable to users. It ought to answer questions, offer solutions, and comprehensively address the concerns of both customers and the support staff.The following are some effective best practices to consider when writing a knowledge base article.Choose the right titleIt’s crucial to develop a title that accurately describes the subject the article addresses. Use names that reflect user expectations wherever possible. Keep them concise and keyword-rich, and refrain from utilizing unnecessary technical terminology.Add visuals to your contentMake step-by-step instructions more comprehensible by using screenshots, GIFs, animated videos, etc. Graphics enhance your supporting material and keep consumers interested in the more marketing-oriented pages.Include additional reading suggestionsAt the conclusion of an article, include relevant links for additional reading to assist readers in finding more information. This way, readers can learn more about the subject, narrow down what they’re looking for, or discover related features and updates of which they were unaware.Include keywords to optimize searchesIt’s a good idea to incorporate keywords that your customers are likely to use when searching for information. This helps optimize your knowledge base article for search engines. You can utilize an AI help desk’s capabilities to auto-generate a sitemap, optimized keywords and an appropriate meta description for the knowledge base article.Achieve effective writing with knowledge base article templatesCustomers want solutions that are clear and simple. Standard knowledge management templates will help your support team add articles quickly when needed and help your customers navigate your KB more easily.LIKE.TG provides the best knowledge base software in its help desk. To see how LIKE.TG can enhance your support team, sign up for afree trial. If you have any questions, feel free to contact the LIKE.TG support team.If you would like to see how LIKE.TG works and can be customized to fit your business’s requirements, please contact us to arrange alive demo.
How to Create a Knowledge Base in 7 Easy Steps
How to Create a Knowledge Base in 7 Easy Steps
Customers often look through a company’s online self-service tool first when they seek solutions to their issues or questions.Given that 92% of clients claim they would utilize a knowledge base if it were available, top-tier knowledge base undeniably lays the groundwork for successful self-service strategies.It is, therefore, important for a company to create a knowledge base that will provide these customers with the necessary answers and solutions.In this blog, we’ll discuss the main steps for creating informative articles that will best serve customers and the support team. In addition, you’ll learn the elements to include in your self-service platform as well as the importance of having an effective tool for self-service purposes. What is a knowledge base?A knowledge base is defined as a self-help tool comprising helpful information about the products and services offered by a company. This information is stored in one central repository and helps customers resolve issues on their own. An internal knowledge repository is a reference point for the customer service team on additional information regarding a company or its brands.Businesses mainly build a knowledge base as an online resource center for customers and support teams to have easy access to useful information on company products and services.Main elements to consider in your knowledge baseWhen you build a knowledge base, consider including the following main elements for optimum results.Frequently asked questions pageHow can you relieve your support team of giving repetitive answers to different clients with the same question? With a frequently asked questions (FAQs) section, your clients can get answers to common questions without contacting your team.When clients have a question or need clarity on an issue, they visit the FAQs section first for fast answers. They only contact your support agents if the answer they seek has not been addressed in this section. This FAQs section reduces tickets and allows agents to focus on more complex issues.Company support team contact optionsWhenever clients are unable to resolve issues on their own, they will need to reach out to the support team for assistance. This is where the Contact Support option comes in. It is vital to include it in all your articles or content to make it easy for clients to contact your support team.This option gives clients a personalized customer service experience. In addition, it reduces the resolution time. It also increases customer satisfaction due to the ease of access.Search text box optionOptimize your knowledge base with an instant search function to make it easy for your customers to search through the information with keywords. Imagine how fast it will be for clients to get answers if they use this easy navigation tool. It saves them time and effort.How-to videosWhen you create a knowledge base, include videos through online video editor where possible. Videos demonstrate practically how different features of a product function and give directions on the right way to use them.For instance, here is a sample knowledge base article that includes a how-to video.These demos make it easy for clients to use the products without contacting the support team for help.Benefits of building a knowledge baseHaving an effective self-service tool that provides helpful information to your customers is very important.The following are the benefits that you can reap when you create a knowledge base:Improved productivityProviding a central information repository makes it easy for agents to access solutions. Knowledge base features such as search and auto-suggest make the hunt for information fast and easy.Also, building a knowledge base empowers clients to resolve issues on their own, allowing agents to focus their efforts on more urgent tasks.Preserves the knowledge of the organizationA well-documented knowledge base allows businesses to retain valuable information even when an experienced employee leaves.Promotes collaboration among staffA knowledge resource promotes collaboration by enabling staff members from various departments to contribute and update information as required.It encourages teamwork and facilitates problem-solving as colleagues work together to identify and document effective solutions.Seamless knowledge transfer to new staffAnother advantage you get when you create a knowledge base, you help bridge knowledge gaps by providing new employees with reliable guidance, thereby eliminating the need for constant consultation with senior employees.Helps deliver more consistent customer supportRegardless of an agent’s level of experience, a knowledge base can serve as a reliable support source, contributing to a consistently exceptional customer experience.Provides users with 24/7 access to useful informationAnother advantage you enjoy when you create a knowledge base is providing users with round-the-clock, location-independent access to resources and solutions. This allows them to find answers to common problems even when support agents aren’t available.Simultaneously, this knowledge base equips agents with all the necessary resources and information, enabling them to operate from anywhere and at any time.How to create a knowledge base effectivelyA study by IBM reported that companies with a well-established knowledge base are 3 times more likely to innovate and grow rapidly than those without. Thus, it is important to carefully create a knowledge base for it to be effective.Let’s explore the best practices you should consider when you build a knowledge base:1. Define the purpose of your knowledge baseDo you want an effective knowledge base? First, and most importantly, define your purpose! How can you know what to include in your knowledge base if you don’t even know why you need it?With that said, it is important to set clear goals before you start to create a knowledge base. Important details like the audience you aim to reach with your knowledge base will determine what to cover.Purpose of different types of knowledge base:Internal knowledge bases include documents not meant for the public’s eyes as well as unedited technical information that may be difficult for a general audience to understand.On the other hand, an external KB could contain solutions for current customers or more general information for potential customers.With a clear purpose, your team will have a seamless process when they build a knowledge base and publish it.2. Prepare the design and structureDeciding on the right design and structure to best present your content for your audience is an important step. The information should be organized in a simple manner that end users can easily find. Separate your content into categories and further subcategorize based on the different data types and purposes. Think out your internal links. This makes navigation easier.In addition, the design you decide on should be relevant and easy to use. Clients should find the chosen structure and design to be user-friendly. As a result, it will allow them to have easy and fast access to the information they need.3. Choose the topics or content to coverWhich topics should you cover, and in what order? To know the right topics to cover:Identify popular and trending topicsFirstly, check the trends on the most searched topics on your website or on the Google Analytics tool. With this analytics tool, you can get insight into the most searched and trending topics in your field. You can have an overview of which keywords most people are searching for. This will help you choose more general topics to include in your self-service portal.Track common ticket issuesSecondly, go through your ticket history list and check for the common issues that need to be addressed.Involve support teamLastly, you can ask the support team for the most recurring customer issues and questions that can be resolved or answered using articles.The most common issues give you an insight into the topics that you should cover first when creating knowledge base articles. For instance, if tickets on password resetting are the most common, consider writing an article called “How to reset your password” to address that issue.Remember, it is ideal to start with the basic information, followed by how-tos from the start-up process, and finally fixes to specific issues. This will ensure you cover all the important and essential content.4. Provide simple content to reach all audiencesMake sure the content you write for an external knowledge base is relevant and comprehensible for any type of audience, knowledgeable or not. Explain to them in the simplest language possible. Avoid jargon. Make them understand the entire content very well for the information relayed to be useful to them.From the title you choose to the introduction and, finally, the topics and subtopics, make them very simple and logical. Give your readers an easy time reading through articles and understanding the information they contain.Where possible, add links to related articles to the content being written to give readers more information on the current topic of discussion.5. Include visuals when creating knowledge base contentWhat can you do to make your content more audience-friendly? Consider adding attractive visuals such as images, business videos, GIFs, and graphs or charts where they’d be good complements to your text.Take screenshots of related pages from the company website and include them in the article you create for clarity. Such visuals make customers understand the information better and increase their engagement with your knowledge base page. Additionally, makes your content more attractive.6. Make your content SEO optimizedHow can people find your knowledge base articles online and discover your brand or company?Optimize your self-service repositoryFirst, optimize your knowledge base to make it easy for interested users to find your articles on your website.Index your knowledge baseSecond, index your self-service portal using the right search engine optimization (SEO) tools. This will make your articles visible to any internet users browsing in popular search engines like Google.Use keywordsThird, ensure you include keywords for each article. Any internet users looking for information on topics like the ones you have published should find your article in the list.Add the knowledge base linkLastly, make sure to add your self-service portal’s link to any platform you get an opportunity to. The more places you include your link, the higher the audience reached. This is a great marketing strategy for your brands. A great informative article can be all that a potential client needs to get on board and do business with your company.7. Evaluate, maintain, and regularly improve your articlesGauge how your articles perform by analysis of the client’s feedback and clicks. Check data reports to see the number of users who read them. Gain insight into what users think of the content. Was the information provided of any use to them? This insight will help you know what your clients need and, thus, the topics to cover.With every new improvement made in your products, ensure you update the articles in your self-service tool as well. The content should always be current. This will ensure the information stays relevant to the end users.Take the first step in creating your knowledge base!Follow the guidelines in this blog to create a knowledge base that is relevant and informative for self-service purposes. With your knowledge base, provide your audience with relevant and helpful information and improve their satisfaction with your company.LIKE.TG provides an effective customizable knowledge base software for your clients and support team. Contact us to schedule a 30-minutelive demoto experience the best tool for your support team and customers. You can also begin a15-day free trialto discover how LIKE.TG’s features can be customized to meet your business’s needs.Recommended reads3 Simple Knowledge Base Article Templates7 Essential Knowledge Base Metrics for Enhancing Self-Service
11 Effective Ways of Reducing Agent Effort in Customer Service
11 Effective Ways of Reducing Agent Effort in Customer Service
Equipping your support agents with the resources they require to succeed is the first step in providing a fantastic client experience. Agent effort is frequently over stretched under the pressure to uphold crucial customer service criteria.Consider this: how can you design low-effort interactions for clients if your agents find it challenging and time-consuming to find answers to customer questions? The easier the experience for your agents, the happier they will be, and happy clients come from happy employees.Let’s explore some practical strategies for reducing agent effort in this blog. Agent effort in customer serviceAgent effort is the amount of work a customer service agent must put in to please a client in accordance with your company’s requirements.This encompasses being prompt in your responses to customers, resolving customer issues quickly and efficiently, and providing helpful and friendly customer service. It also involves staying up to date on company procedures and policy.Why is reducing agent effort necessary?Reducing agent effort in customer service is essential for businesses to remain competitive and improve customer satisfaction.Reducing agent effort can:Increase efficiency.Reduce costs by eliminating the need for additional staff.Build better relationships with customers by allowing agents to focus on more meaningful interactions.Produce a better company culture.Improve morale of employees.Techniques to lower agent effort in customer serviceYour agents are an integral part of the company, so making their jobs simpler will benefit everyone. Try the following actions to let your agents know that you value their efforts and are paying attention on them.1. Ensure easy access to information and resourcesCustomers want timely, precise responses to their inquiries. For support representatives, this isn’t always simple.When information is hard to find, agents waste a lot of time looking for the answers, consulting their neighbors, or holding out for a supervisor to aid them.This slow response will lower your customer satisfaction ratings and result in an increased average handle time (AHT) and longer wait times. To improve how agents access information:Remove document duplication.Reduce large amounts of text to chunks that are simple and straightforward.Create an internal knowledge base as a central repository for all company information and product troubleshooting:Make it easy to search for keywords.Have a simple process for adding notes and new articles.Provide templates for articles to ensure uniformity and easy skimming.Implement knowledge base software to make all of this much easier.2. Prioritize communication with agentsNo matter the company or business, change is the one constant in our fast-paced world. Therefore, it’s critical that agents are made aware of any significant product modifications, price adjustments, or new business rules.This makes sure that if your company evolves, your support agents will transition smoothly, and clients will continue to enjoy the same high standard of customer care.3. Provide effective training to enhance agent efficiencyAgents need to have a clear grasp of their role and the services they offer to clients. When agents start working, they will make a lot of mistakes if they discover they are uncertain about a wide range of topics and situations even after training.Your training should provide agents with the know-how and abilities to do their duties, including where to find crucial information and who to ask about specific subjects.By doing this, agents won’t feel lost when they begin their jobs and will be sure to know where to turn for help if they do.4. Elevate your agents to boostOne of the ways to elevate your team’s performance is by creating a friendly workplace where everyone is respected and acknowledged.This will strengthen their loyalty to your business and provide them the motivation they need to work at the top of their game.Teamwork is another crucial component of the system. Agents’ distinct abilities start to converge when they collaborate and engage in open dialogs, creating a high-performing team.5. Offer comprehensive self-help tools to the customersSupport agents in most organizations are extremely busy. The work can occasionally get to them if the workload is heavy. A comprehensive knowledge base as a self-service option can empower customers to find the information they require to solve their own problems independently without requiring agent assistance.By offering a knowledge base that is easy to find and use, the number of tickets created decreases, thus reducing the workload of agents, allowing them to focus more on critical tasks.6. Have clear policies and proceduresAgent effort is significantly impacted by business restrictions on their ability to provide transparent client experiences.Processes can be challenging for agents to follow due to complexity, abbreviations, industry jargon, and structure.By dividing lengthy procedures into manageable parts and organizing them logically and visually, you may make your processes simpler to follow. Use plain language for your policies and provide example scenarios for applying them.7. Encourage a unified interfaceThis means that all customer service agents should be using the same interface for all customer service activities.Agents having to switch among several different apps in order to answer one customer inquiry is a pain. Productivity will undoubtedly suffer, and eventually, so will customer satisfaction.Having a unified interface helps to reduce the amount of time spent learning new systems and navigating different interfaces.Additionally, a unified interface helps to ensure that customer service agents are able to access the same information quickly and easily to provide fast, accurate customer service.This reduces the amount of time spent searching for information, which in turn reduces the amount of effort required from customer support agents.8. Automate reminders, alerts, and notificationsTo complete repetitive, manual operations, create customized workflows with automation to decrease manual labor and boost agent efficiency.Clients can receive automatic notifications when their issues have been received and when the status of their tickets changes. This keeps agents from having to personally notify clients of progress.Before the resolution deadline, assigned agents can get an alert as a reminder. This way, agents don’t have to worry about forgetting tasks, reducing their stress.9. Use SLA escalations to improve agent productivityAutomatically set response and resolution deadlines using service-level agreements (SLAs). An SLA defines how quickly your support team should respond to and resolve a problem.If a ticket is not resolved on time, use support software to escalate it automatically to a team lead. Both the agent assigned and the team lead get alerts.The team lead can then notify the customer of a delay and find out why the ticket is still open. If the original agent is unable to solve the issue, the team lead can reassign it to an agent with better expertise or a lighter workload to ensure customer satisfaction.10. Measure and monitor agent effortWhat you don’t measure, youwon’t be able to impact. Leverage modern data technologies to get more precise insight into agents’ performance and where they can improve. Help desk software can offer data tracking and measurement mechanisms such as worklog reports, agent performance reports, and customer satisfaction reports.You can also regularly check in with your agents to see if they’re having issues not evidenced by data. Demonstrating your concern will go a long way toward enhancing morale and, consequently, performance.11. Recognize and reward good performanceA little gratitude goes a long way. An employee will go above and beyond to assist the company if they feel valued and recognized. A worker will begin to hate their job and eventually lose motivation if they are continually given extra work without any recognition.Reward your support agents for attaining their immediate objectives. With these short-term rewards, agents believe their goals are attainable, which boosts their motivation to work for the longer-term objectives of the company.ConclusionReducing agent effort in customer service is critical to providing outstanding customer experiences. By implementing the techniques described in this blog, you can minimize agents’ workload and stress, which can improve the overall efficiency and effectiveness of your customer service operations.Get the best help desk software for boosting customer support efficiency and agent success with LIKE.TG. Sign up for a free trial to see what it can do for your team. If you have any questions, the LIKE.TG support team is always available to help.To get a better understanding of how LIKE.TG can be tailored to your business’s needs, please contact us to set up a live demo.
Looking Back at LIKE.TG in 2022: A Year in Review
Looking Back at LIKE.TG in 2022: A Year in Review
What better way to begin the new year than by looking back at all that happened in the last one? In this article, we’ll recap everything that happened with LIKE.TG in 2022. From our biggest achievements to the most popular blog posts of the year, we cover it all. Major features introduced in LIKE.TGWith its easy-to-use interface and helpful customer support resources, LIKE.TG makes it effortless for customer service teams to maximize their impact on customers. Keep reading to find out more about the following major features offered by BoldDesk.Knowledge BaseTicketing SystemReports ModuleCustomer Satisfaction (CSAT) SurveyIntegrationsDeveloper REST APIAudit LogsUnlimited AgentsKnowledge baseWe introduced a knowledge base module for creating unlimited self-help articles for different brands and products. You can organize and group your knowledge base articles using categories and sections. You can also apply tags to articles to better manage your content library.A powerful built-in search function allows your help center to get instant answers from the knowledge base. Moreover, it even searches for relevant articles based on keywords in tickets. Two types of knowledge base are supported in LIKE.TG: a public knowledge base for customers and an internal knowledge base for support team agents. Learn more about the module by perusing the knowledge base page.Ticketing systemThe ticketing system in LIKE.TG was included from day one with features and benefits designed to create an effortless experience for customers. Some of its most impressive features include:Bulk ticket updateConvert ticket message to KB articleDelete brand option in admin moduleMerge contactMerge ticketEdit message or note in ticketMultiple file upload option in ticketShare ticket with specific agent or groupMessage tagging for classifying and filteringBrand-based email templatesEmbeddable web widgetEmbeddable web formsAlso, you can get more details about these features from the product updates.LIKE.TG Reports moduleIn the reports module, LIKE.TG provides both dashboards and reports that are useful for analyzing the effectiveness of your support and making informed decisions based on ticket data. Some of the reports support advanced data filtering and saving filters as views. The following reports are built into LIKE.TG:Support monitoring dashboard: Tracks the current status of support tickets and visualizes data based on created tickets and their stats. It helps identify the busiest time of the day for your support team by tracking created tickets, agent replies, and customer replies over a period of time.Support traffic dashboard: Tracks and analyzes the inflow of tickets over time. This dashboard provides a summarized view of the activities done on tickets. This helps the support team manage their tasks effectively.SLA dashboard: Tracks SLA breaches and accomplishments and visualizes the corresponding data at a specific point in time.Customer satisfaction report: Tracks and analyzes customer satisfaction feedback to get insight into customers’ satisfaction with the service they receive.Ticket conversation report: Helps agents view message updates in tickets.Worklog report: Tracks the billable and non-billable time spent by support agents on their tickets.Customer satisfaction (CSAT) surveyThe CSAT survey allows you to obtain consumer feedback on the service provided. This helps support team leads quantify and better understand customers’ experiences with the support team. Moreover, it aids to rectify customer complaints and retain customers by modifying the support provided to the level they expect.IntegrationsTo provide fast and stellar customer service through LIKE.TG, we knew certain features were needed to enhance team cooperation. To this end, we created several integrations and made some significant improvements.JIRAJIRA integration with LIKE.TG allows the support team to collaborate and stay on top of issues. In addition, agents can view details such as comments, status, and priority on the ticket list page.SalesforceThe Salesforce integration helps support teams view customer-centric data in BoldDesk. Agents can view data such as account, contact, lead, and opportunity on the ticket details page.Custom appsWe built Custom app integration into LIKE.TG to get data from any third-party source. By integrating your custom app, you can collect customer data, revenue, order details, and more from the ticket details, contact, and contact groups pages.Google DriveThrough the integration of Google Drive, agents can share files with customers when adding replies to messages, private notes, and public notes in tickets. Also, you can access and view all files and folders in Google Drive through this connection. Additionally, a search function makes it easier for LIKE.TG users to navigate through their files.DropboxJust like Google Drive integration, Dropbox integration lets agents share files with customers when adding replies to messages, private notes, and public notes in tickets. Through this integration, you can access all Dropbox files and folders and view them. The search option makes it finding the right file super easy.Developer REST APIThe REST API helps third-party applications interact with LIKE.TG programmatically. It supports read, create, edit, and delete operations, usually in JSON format. Tickets, contacts, contact groups, fields, and other items can be handled using the REST API.Audit logs for administrators’ control and maintenanceAudit logs provide a crucial service in modern companies by systematically and securely logging the history of every action that is performed. Information about individual events or operations, including access, changes to details, who did an activity, and more, are available through audit logs. They allow admins to track any change. Audit logs can keep even the busiest, most complex systems safe, as each action is automatically recorded and saved for audit analysis. This has great utility for future problem-solving and historical reporting.Audit logs can also be used to improve operations and increase efficiency since agents can use audited information to analyze past trends within their company.Unlimited agentsThe pricing structure of LIKE.TG has been designed to provide all the best features in an affordable package. Notably, we modified the price to make it simpler to manage subscriptions and payments. You’ll never have to worry about having enough licenses for your help desk—you get unlimited agents at an unbeatable price.What’s next in LIKE.TG?We are always looking for new and creative ways to upgrade our products in order to stay competitive and keep customers engaged. After assessing our goals and objectives for 2023, we’ve decided that the following new features are our highest priorities in upcoming releases:Multi-language supportMobile app for agentsApproval systemTask managementScheduled reportsConclusionThe brief time that has passed since the release of LIKE.TG has presented us with unique challenges and chances. As we look back on all that we managed to accomplish in that time, we are grateful for everyone who has taken the time to try out LIKE.TG and given us feedback on how to make it the best help desk software on the market. Here’s to another exciting year!WithLIKE.TG, give your employees the best help desk experience and satisfaction. Try theLIKE.TG free trialfor your employees to thrive. Contact theLIKE.TG supportteam if you have any questions.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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