Customer experience and customer service are two very common terms in business. However, many people confuse them and use them interchangeably. While they are certainly related concepts, they are not the same. They are also important concepts.Research by Zippia says that 73% of customers believe customer experience is a vital aspect of purchasing. Similarly, statistics prove that 81% of customers are likely to make another purchase after receiving outstanding customer service.Seeing how vital they are, how can you differentiate between customer service vs customer experience?In this blog, we’ll demystify the differences between these important business aspects. What is customer service?Customer service refers to any immediate support provided by a company to its customers before, during, and after they purchase a product or service.Customer service encompasses the various ways a business engages with its customers with the aim of addressing customers’ needs and ensuring a positive overall experience.What is customer experience?Customer experience (CX) is a term that defines a customer’s overall perception, emotions, and impression towards a business or brand throughout their relationship.CX is not confined to a single interaction or transaction; instead, it is an ongoing process that evolves.The customer experience journey begins when a potential customer becomes aware of a brand or business. This could be through advertisements, word-of-mouth, social media, or even an online search.The journey continues as the customer engages with the brand, which could involve browsing your website, making inquiries, and ultimately purchasing.But the customer experience doesn’t end at the point of sale. It extends to post-purchase interactions, including customer service and support, feedback solicitation, and any other communication between the business and the customer.Every touchpoint between a customer and a business shapes the customer experience. Therefore, businesses should strive to ensure positive and memorable interactions, increasing customer satisfaction, loyalty, and advocacy.Differences: customer service vs customer experienceCustomer service and customer experience focus on different areas. Here are some of the notable differences of customer experience vs customer service.Proactive and reactive approachesWhen it comes to the approach, customer service tends to be reactive in nature. This means that it kicks into action once a problem has arisen or a question has been posed by a customer.The main aim is to resolve the problem or provide an answer to the query as quickly and effectively as possible.In contrast, customer experience takes a proactive approach. This involves creating strategies and implementing measures designed to ensure customers have a positive experience at every stage of their interaction with the brand.The objective is to make the customer’s journey as seamless and enjoyable as possible.Measuring success: key metricsIn terms of measuring success, there are different key metrics involved.Customer service is typically gauged with metrics such as first-call resolution and response time, net promoter score (NPS), , and customer satisfaction (CSAT) score. These metrics are indicative of how efficiently customer queries or issues are resolved.On the other hand, customer experience is quantified using metrics like customer effort score, retention rate, churn rate, and lifetime value estimate.These metrics provide a measure of the overall satisfaction of the customer, their loyalty to the brand, and their likelihood to recommend it to others.Touchpoints: limited vs all-encompassingCustomer service and customer experience also differ in the touchpoints they include. Customer service deals with specific touchpoints where customers seek help, such as phone support and email.Conversely, customer experience encompasses the entire customer journey, from marketing and sales to product usage and post-purchase interactions.Objectives: problem solving and relationship buildingCustomer service’s primary objective is to address immediate customer issues and ensure short-term satisfaction. It is about problem-solving and providing quick fixes.In contrast, the goal of customer experience is to build long-term loyalty and advocacy. This is achieved by consistently exceeding customer expectations, providing memorable interactions, and fostering strong relationships.Similarities between customer service and customer experienceWhile customer service and customer experience cater to different aspects of customer interaction, they share several similarities.The pivotal role of bothCustomer service and customer experience both play a key role in any organization’s success, as they revolve around meeting the needs and expectations of customers.The primary purpose of both of these areas is to enhance customer satisfaction and cultivate positive relationships with customers.They both strive to ensure that customer needs are met effectively and efficiently, which in turn helps to foster customer loyalty and retention.The ultimate goalUltimately, a company’s goal is to establish and sustain strong customer relationships, which can be achieved through excellent customer service and a good overall customer experience.Customer service is a major contributing factor to the customer experience, so improving your support system also improves your customers’ overall experience with your company.Similar tools usedBoth customer service and customer experience efforts frequently employ the use of customer relationship management (CRM) systems such as help desk software and knowledge base software.These systems act as a central repository for customer data and history, ensuring consistency in customer interactions.Same skill setsProviding excellent customer service and customer experience both requires good communication skills, good knowledge of your audience, and empathetic responses to concerns.Marketing, sales, PR, and support teams all contribute to the customer experience.Knowing to whom they’re speaking, either directly or through an ad, and how to do so most effectively is what will make customers feel valued and understood.Well-trained teams can use these skills to foster a positive relationship between customers and the brand.Customer service particularsLet’s explore more details on the best strategies and benefits of providing good customer service.Strategies for delivering exceptional customer serviceCustomer service includes all the steps of providing customer support. To offer exceptional customer service, you must have strategies in place.The following are some of the strategies for delivering exceptional customer service:Provide fast responses: Prioritize quick and effective responses to customer issues as a customer service strategy. Consider implementing automated customer service features for instant and 24/7 availability. You can also prioritize a short first response time for all customers by quickly and efficiently replying to their product and service questions.Technical support: Offer efficient and expert assistance on technical issues. This includes technical issues such as bug fixing or working on complications related to virtual products or services. This is common in industries like technology and software. Any company with an online presence, though, will require technical support to keep their website running smoothly.Offer product usage assistance: Provide thorough guidance on product usage. This can be done by offering customers guidance on product use, including installation and setup.Continuous onboarding and training: Keep your customer service agents updated on product knowledge and service skills through continuous training. This ensures they can provide the best support and stay aligned with your brand’s values.Implement integrated multichannel support: Develop unified customer profiles that consolidate data from all interaction channels. This provides your agents with a complete view of the customer’s history and preferences, enhancing their ability to provide personalized service regardless of the communication channel used by the customer.Get customer feedback and implement suggestions: Regularly collect customer feedback and measure your customer satisfaction score to assess overall satisfaction. Use this data to make informed decisions and improvements for the next customer services. This strategy will also enhance your understanding of their needs, enabling you to provide more effective service.Do a post-sales follow-up: Providing ongoing support after a purchase helps you ensure that customers remain satisfied. This can also help you note concerns that your customers have, thus giving you a chance to address any additional needs that may arise.Implement self-service: Empower your customers by offering self-service options. Develop a comprehensive self-service knowledge base, enabling customers to find answers to common questions independently.Importance of exceptional customer serviceCustomer service is important to any business for multiple reasons.Increased customer lifetime value: When customers are satisfied with the services offered, they are more likely to stick around for longer, thereby increasing the total sales made from them over time.Increased customer loyalty: When customers feel valued and appreciated, they are more likely to remain loyal to the brand. Loyal customers are more likely to choose the same brand even when there are cheaper or more convenient alternatives available.Shaping brand culture: Excellent cx service showcases a company’s commitment to customer satisfaction, and a well-managed customer experience consistently delivers value, fostering an attractive reputation.Gaining competitive advantage: Companies that prioritize customer service create a unique and positive brand identity, setting them apart from competitors and thus attracting more customers.Reduced churn rate: By providing excellent customer service at each touchpoint, businesses can make their customers feel valued and satisfied, reducing the likelihood of customer churn.Customer experience particularsHere are the detailed explanations on customer experience components, best practices, and its significance.Components of a good customer experienceBrand quality: Customers expect high quality and consistent performance from brands’ products. They want the brand to deliver on its promises and maintain its standards over time.Customer interaction: Customers expect efficient, respectful, and personalized interaction from businesses. They want their issues and concerns to be addressed promptly and accurately.Customer journey: Customers expect a seamless, enjoyable experience. They want easy navigation, transparent pricing, excellent customer service, efficient post-purchase delivery, easy returns/exchanges, and effective after-sales service.Strategies for delivering an exceptional customer experienceThe customer experience (CX) not only shapes the company’s reputation but also directly impacts its bottom line. To deliver an exceptional customer experience:Offer proactive engagement: After a customer’s purchase, send a personalized message expressing gratitude and offering additional assistance. This proactive step demonstrates that you value their experience beyond the transaction. Consider using automated systems to ensure timely and consistent follow-ups.Customer relations: Focus on building and maintaining positive relationships with your customers. You can build good relationships with your customers by using tailored marketing, providing high-quality products, offering user-friendly website and store layouts, and supplying quick and empathetic customer service.Importance of the CXThe quality of the customer experience can significantly influence a company’s success. Here’s why CX aspects matter:Boosting revenue: High-quality customer experience often leads to customer loyalty and repeat business, boosting a company’s revenue. Customers are willing to pay more for a better experience, making CX support a factor in driving profits.Reducing customer churn: By providing a positive customer experience, companies can reduce customer churn. Dissatisfied customers are more likely to switch to competitors, so ensuring a high-quality customer experience can help retain customers and reduce the costs associated with customer churn.Reduced operational costs: Investing in CX service can reduce costs in the long run. It’s often more expensive to acquire new customers than to retain existing ones. By improving CX, companies can increase customer loyalty and reduce the need for costly acquisition strategies.Customer service vs customer experience: Which is more important?In conclusion, both customer service and customer experience play crucial roles in a company’s success. They shape the company’s reputation and directly impact its bottom line.One way to make a big impact on both is by integratingLIKE.TG into your cx support system. LIKE.TG is powerful help desk software that helps you understand your customers’ needs, expectations, and experiences.LIKE.TG offers a30-minute live demoto give you a peek at what its features can do for your company and to let you ask any questions you may have. Or, you can sign up for a15-day free trialto explore on your own how its features can be customized and incorporated into your workflow. Let LIKE.TG help you exceed your customers’ expectations.If you have any questions, don’t hesitate tocontact LIKE.TG’s customer service.Related articles7 Best Techniques to Improve Customer Experience8 Strategies to Provide Efficient Customer ServiceWhat is Customer Service? The Ultimate Guide

Whether you operate in the B2B or B2C sector, the key to growth and success lies in exceptional customer service. The strategies for winning over B2B clients, however, differ from those for B2C clients from a sales and marketing perspective.Business-to-business (B2B) customer service involves the management of relationships and interactions between companies.By understanding the importance of B2B customer service and implementing best practices, companies can retain business, build stronger relationships, and enhance their brand’s reputation.In this article we will discuss what B2B customer service is, difference between B2B and B2C customer service, ways to improve B2B customer service and B2B examples. What is B2B customer service?Business-to-business (B2B) involves one company selling its products or services exclusively to other companies, rather than to individual customers.B2B customer service refers to all the service interactions between a B2B company and its business customers.B2B customer service includes providing the following help throughout the customer journey:Guiding clients through product setupOffering clients both technical and human supportAnswering any questions or concerns clients haveProviding clients with the necessary self-help resourcesHelping clients through the troubleshooting process and providing solutionsB2B customer service vs B2C customer serviceBusiness to customer (B2C) is where businesses sell their goods or services directly to individual consumers.While B2B customer service is the process of assisting or providing support to other businesses that are your customers, the main goal of B2C customer service is rapidly responding and resolving individual customer’s issues and questions.Following are the differences and similarities between B2B customer service and B2C customer service.Differences between B2B customer service and B2C customer serviceB2B Customer ServiceB2C Customer ServiceProduct prices are expensive because of complexityProduct prices are lower, since once one product may be purchasedSmaller customer baseLarge customer baseCommunication is more formal and can involve stakeholders and legal teamCommunication is informal and involves agents and individual customersBrand identity is less emphasizedBrand identity is more emphasizedTakes longer for transactions to be closedTakes shorter timeframes to close transactionsRelationships are built over long periods of time and are lastingRelationships are built over a short period of timePurchasesB2B (business-to-business): In B2B customer service, the purchasing process frequently includes several stakeholders, such as a legal team responsible for contract examination and approval.The purchasing duration is extended, their financial resources are greater, and they anticipate personal customer service.B2C (business-to-consumer): The purchase procedure in business-to-consumer (B2C) customer service is usually simple, involving just one decision-maker and having a lower monetary value and shorter timeline.Customer baseThe size of the customer base and how products are utilized differ significantly between B2B and B2C customer service.B2B: Business to business customer service caters to a smaller but more diverse customer base, which often involves selling larger quantities of more expensive products.Multiple individuals in different departments within the client company may utilize the products.As a result, B2B customer service often requires managing the requirements and desires of multiple parties within the same company.B2C: On the other hand, B2C customer service focuses on serving many individual customers who have specific and immediate needs.Even if there are multiple users, such as in a family, customer service will usually deal with just one person among them.CommunicationB2B and B2C commerce each have a distinct style and approach to communication.B2B: B2B communication is more formal and ongoing, usually including formal meetings with various stakeholders and decision-makers involved in the organization’s administration.B2C: On the other hand, B2C communication is more relaxed and direct, with common customer service manners and politeness.B2C communication is generally less formal compared to B2B communication, with the goal of establishing a personal connection with consumers.DurationB2B: In B2B relationships, decision-making is usually shared by various stakeholders over an extended period of time, continuing negotiations often lasting several years. B2B transactions are relatively complex, expensive, and can take a long time.Returns from business-to-business transactions take longer to process.Lack of available products or continuous production of those products is another reason the procedure can take longer.B2C: Consumers usually have a product in mind that they intend to purchase within a relatively short timeframe of days or weeks.Transactions are speedy and even if a customer requires post-purchase support, interactions are relatively short-lived.RelationshipsB2B: In B2B customer service, relationships are created over a longer time period, and support team members interact with many individuals in the client business.This calls for a customer service strategy that can successfully connect with and meet the requirements of different individuals within the firm.However, they also interact multiple times with the same company reps, building familiarity.Support representatives for B2B relationships concentrate on growing and sustaining these relationships over long time periods.B2C: Business-to-consumer (B2C) partnerships are typically characterized by one-time purchases or subscriptions from customers.These can require monthly or yearly purchase renewals.Support teams that operate in a B2C environment interact directly with customers they don’t know most of the time, necessitating a more direct, general, and friendly approach to customer support, with a goal of building quick rapport instead of familiarity.Therefore, every interaction counts in building the customer relationship.Similarities between B2B customer service and B2C customer serviceCustomer interaction: Both B2B and B2C transactions involve real individuals during their customer interactions. Thus, fostering relationships, understanding requirements, and delivering customized service are essential in both scenarios.Customer-oriented sales procedure: Both models necessitate a sales procedure that prioritizes the customer’s needs and preferences.Excellent customer service: Outstanding client support is a requirement in both B2B and B2C models. This includes timely responses to inquiries, effective issue resolution, and assurance of customer satisfaction.Customer experience: A superior customer experience means providing a smooth, positive engagement with the company at every point of contact.Problem resolution: The emphasis is on addressing the client’s issues in both situations. This could range from a demand for a particular product in B2C to a comprehensive business solution in B2B.10 Best ways to improve your B2B customer serviceThese are some of the ways that to improve B2B customer service.Provide proactive customer serviceProviding proactive service is a powerful strategy to improve B2B customer service.This approach requires a deep understanding of customers’ needs and expectations to address potential issues before they become problems.It involves regularly communicating with your clients, monitoring their behavior, and using data to predict potential issues to ensure that your clients have a smooth and seamless experience with your business.Some of the benefits of proactive service are:Enhanced customer satisfactionIncreased customer loyaltyCompetitive advantageIncreased business efficiencyOffer personalized experiencesPersonalization and a customer-centric approach in B2B customer care aid in comprehending the requirements of each B2B client.By gathering and utilizing information about the customer’s mission, product, and long-term growth objectives, this comprehension can be improved.Customizing the customer journey not only shows a company’s dedication to fulfilling customer needs, but it also helps customers feel valued and understood.Customization can improve satisfaction and relationships in the following ways:Using the customer’s identitySending relevant emailsCreating personalized suggestionsProviding service through their preferred channel are all part of offering personalized experienceOffer multiple channels of communicationBy offering multiple channels of communication, businesses ensure that they are accessible to their customers in a way that is most convenient for them.This could be through email, a messaging app, or in-person meetings.Businesses can enhance customer loyalty and encourage repeat business by enabling customers to select their preferred communication method.Use the right toolsBusiness can implement support tools such as a ticketing system to ensure they offer prompt support and manage their workflows better.Business should consider implementing a help desk ticketing system for their B2B customer service.A help desk ticketing system automatically assigns tickets to appropriate agents or teams based on predefined rules to ensure issues are handled by the most qualified agents.Automate your B2B customer service workflowAutomating specific tasks in your customer service can enhance B2B operations.By using automated customer service, businesses can improve productivity and service by allowing their agents to focus on more complex matters while repetitive tasks are handled automatically.Additionally, automation aids:Accuracy and consistency of responsesEffective time managementFaster processing workflowData managementEstablish a clearly defined SLAImplementing service level agreements (SLAs) establishes the standards for both your clients and your service staff.They include response and resolution timeframes as well as the quality of service that customers can anticipate.Help desks can incorporate SLAs. How well your team adheres to yours can be tracked. Making the SLA easily accessible by agents helps them prioritize their work and understand their responsibilities.Your support system will run more smoothly, resulting in increased client trust and satisfaction.SLAs help with:Defining clear expectationsAccountabilityQuality assuranceIssue resolutionSatisfactionRisk mitigationGather and analyze feedbackCollecting and analyzing feedback from B2B customers reveals important insights about their opinions and feelings towards a brand’s products, services, the industry in general, and their customer experience.Analytics platforms enable companies to monitor and analyze support KPIs that are important, such the number of tickets received, the time it takes to resolve issues, and the customer satisfaction score.They can use visualizations of these KPIs to pinpoint areas in need of development.By analyzing these metrics, businesses can make data-driven decisions to enhance their service delivery and improve customer satisfaction.Provide multilingual customer supportIn an increasingly globalized world, businesses are not limited by geographic boundaries. As such, it’s essential to cater to a diverse clientele who may not necessarily speak the same language.Therefore, businesses should provide multilingual customer support to ensure that they can effectively communicate with all their clients, regardless of their native language.This not only improves the quality of service, but also enhances the clients’ experience, leading to higher satisfaction.Provide self-service optionsOffer self-help tools such as a knowledge base in business to business customer service. It’s best to equip customers with the necessary information to independently address common issues.A knowledge base is a centralized repository of information about your products and services that is available 24/7.A well-structured knowledge base typically includes the following components:Frequently asked questions (FAQs): This section addresses common queries about your products or services. It serves as a quick reference for people looking for answers right away.How-to guides: Detailed instructions that explain how to use your product or service are provided in guides. These could be user manuals, how-to articles, or step-by-step instructions.Tutorials: Tutorials give consumers practical learning opportunities. These are usually videos that walk users through actions or procedures.A self-service option lets customers answer simple questions on their own. This reduces your support team’s workload, allowing them to focus on more complex issues.Furthermore, it provides clients with immediate solutions, reducing waiting time and improving their overall experience.Train your support teamYou need a support staff that has received proper training to deliver excellent customer service.Frequent training guarantees that your staff knows your products and can properly address client inquiries.Ensure your support staff members are educated on your offerings and polite interactions.They must be competent in responding to all client inquiries and offering precise answers.B2B customer service examplesThese are some business-to-business model examples.LIKE.TGLIKE.TG is a B2B product. It is a contemporary help desk ticketing system that runs in the cloud and supports a variety of customer support tasks.Businesses can use it to streamline support requests, work with clients and associates, automate redundant tasks, and enhance the client experience.Features provided by LIKE.TG:Effective email ticketing systemKnowledge base softwareTicketing softwareWorkflow automationCustomization choicesTask managementReports and analyticsNetflixNetflix is well-known for their exceptional B2B customer service as a top streaming platform. They cater to various industries, including airlines and hotels.The customer support team at Netflix handles diverse concerns, from inquiries about billing to problems with technology.They are available 24/7, aiding businesses whenever required. Additionally, Netflix maintains a comprehensive support center on their website, providing resources and guidance.AmazonAmazon (AWS) offers a wide range of global cloud-based products to businesses. These products include storage, databases, analytics, networking, mobile, developer tools, management tools, security, and enterprise applications.Additionally, AWS provides several support services for its B2B customers. This includes sales support for sales requests or speaking with a sales associate and technical support for any service-related technical issues.Compliance support is offered for customers who require assistance with AWS compliance.Furthermore, account support is available for any inquiries related to accounts and billing, and subscriber support services are provided beyond the Basic Support Plan.AWS also offers resources for troubleshooting sign-in issues and FAQs for unexpected charges and billing inquiries regarding the Free Usage Tier.Make your B2B customer service effective today!B2B customer service is an essential part of every flourishing company that supplies products to other companies.By putting a high priority on customer service, fostering strong client connections, and offering efficient problem solving, companies may win over their customers’ trust and succeed in the long run.Try LIKE.TG as the help desk software that offers all the essential features you need to facilitate seamless interactions with your clients. Check out theLIKE.TG free trialor book alive demo. Feel free to contact theLIKE.TG support teamin case of any questions.Related articlesMost Essential Customer Service Skills7 Best Techniques to Improve Customer Experience10 Effective Ways to Boost Your Customer Service Security

The common business saying “the customer is always right” or “the customer comes first” is often repeated for good reason.The success of a business depends on its customers. Without them, sales and revenue would cease to exist, leading to the potential closure of a company.However, organizations often face different challenges when it comes to being customer-focused, particularly when their own needs take precedence over their customers’ needs.If not properly addressed, this can negatively impact a brand’s reputation. The solution to putting your customers’ wants and needs first is adopting a strong customer orientation strategy.A customer-oriented culture presents an opportunity for businesses to gain a competitive advantage by excelling in prioritizing customers’ expectations.Focusing on clients ensures they have the best experience, succeed, and build stronger relationships with your business. What is customer orientation?Customer orientation refers to an approach where organizations prioritize meeting the needs, concerns, and expectations of their customers over their own business needs, interests, and preferences.It involves adopting strategies and practices that revolve around understanding and satisfying customer demands and preferences.Customer orientation not only involves ensuring customer satisfaction with purchases, but it also emphasizes the establishment of lasting relationships.Additionally, by aligning your business objectives with the goals of your customers and focusing on their needs and desires, you can enhance their satisfaction, loyalty, and lead to sustainable business success.How to implementa customer-orientedcultureA well-defined action plan is essential for creating a customer-oriented culture. Here are some of the best tips to help you become a customer-oriented business.1. Understand your customers betterPrioritizing your customer’s needs can significantly enhance your business’s service delivery.This is because by putting your customers’ needs first, you can better understand their wants, interests, and pain points.A Salesforce study cited by Harvard Business School shows that 66% of customers believe that companies will meet their needs and expectationsTo understand your target users and create ideal buyer personas, you should collect feedback and get insights on their social practices, demographic data, thoughts, needs, interests, goals, and more.This will go a long way in ensuring you offer the best customer experience and deliver precisely what these clients expect from your products or services, rather than working with assumptions.2. Set customer-oriented standardsEstablishing benchmarks for the level of service you aim to provide to your customers is a crucial stage in enhancing your customer-oriented approach.By evaluating customer feedback from different channels, you can adjust your service to align with customer requirements and expectations.This allows your team to self-assess their performance and customer service skills and identify areas for improvement.By setting these standards and providing methods for evaluation, you pave the way for success for both your team and your customers.3. Show empathy during customer interactionsEmpathy in a customer service orientation is crucial, as it helps in understanding a customer’s emotions and mindset.This involves actively listening to feedback and conversations, investigating customer complaints while putting yourself in the customers’ shoes, and demonstrating patience when interacting with them.Employing empathy ensures customers get effective assistance with any challenges they may encounter since support agents easily resonate with them.4. Collect feedback and follow up with your customers regularlyEvery individual is exceptional and possesses distinct desires and needs, and this extends to your clients.As customer requirements are constantly changing, it is crucial to gather feedback from customers at each touch point, follow up with them regularly, and respond to them on time.This can be done through:Communicating with your customers and understanding their needs and thoughts.Proactively seeking out responses from them regularly after any interactions.Demonstrating that you value their viewpoints by seeking feedback.In customer service, promptly address any concerns to demonstrate a customer-oriented mindset. Encourage customers to express their ideas outside of the typical feedback loop.This can be done through:EmailCommunity forumsSurveysOne-on-one conversationsSocial media comments5. Deliver outstanding experiences for clientsProviding exceptional customer experiences should be a key goal for businesses to establish and good relationships with customers.There are different customer-oriented ways to enhance your customers’ experience. They include:Engaging them on social media platforms and responding to all their comments.Providing all necessary and important information about the company and its brands.Encouraging clients to freely share their concerns, opinions, and suggestions.Making customer-oriented improvements and updates to products or services to suit the client’s needs.6. Offer personalized experiences to customersPersonalized strategies and approaches are essential for a customer-oriented culture. This is where customization features come in handy.By tailoring products, services, and interactions to meet the unique requirements of each customer, organizations can foster a sense of importance and value for the customer.For instance:Address clients by their specific namesSend personalized offers and loyalty programs to individual clientsSend brand recommendations to clients based on their preferencesTailor and recommend content for each customerThis personalized approach not only builds strong customer relationships, but also promotes loyalty and satisfaction, leading to increased customer retention and positive word-of-mouth referrals.7. Make it easy for customers to reach youDifferent customers prefer using different communication channels to contact you for assistance or inquiries. Therefore, businesses should incorporate multiple communication channels that include:EmailCommunity forumsInstagramSocial mediaA knowledge baseAdditionally, make your contact details readily available to your customers on your company website, in marketing articles, and on social media platforms.8. Employ the right support team and empower themHiring customer-oriented individuals is essential in ensuring that customers’ needs and expectations are prioritized when providing customer service.Look for individuals who are empathetic, engaged, and happy to interact with customers.Your customer support team represents your clients, so they need to be able to communicate their wants and needs effectively.They should provide valuable insights during meetings about customer service improvements and updates.It’s important for them to understand a company’s objectives and the expectations of putting customers first.This can be achieved by empowering them through comprehensive training on customer orientation. Continuously reinforcing these concepts will ensure consistent top-notch service.Importance of customer orientationPutting your customers at the forefront has many advantages for both the customer and the business. These benefits include:Retaining customersPrioritizing the needs of customers often results in their increased loyalty, leading them to overlook other brands.Focusing on customer needs can also result in valuable feedback, improving products, building strong relationships and services.Implementing a customer-oriented approach can effectively curb growing customer attrition rates and fortify your customer base.Increasing brand reputationA company that prioritizes its customers is likely to cultivate a positive brand image in the market.Businesses that demonstrate a strong understanding of customer needs are often trusted and deemed reliable, attracting more customers and potential business partners.Satisfied customers often leave positive comments, reviews and recommendations on different social media platforms and praises through word of mouth.These affirmations are likely to be seen or heard by random end-users who will then be attracted by the positive brand reputation.Competitive advantageCustomer orientation is an essential factor that contributes significantly to gaining a competitive advantage in the business realm.By placing the customer at the forefront of strategic decision-making processes, organizations can align their products, services, and overall business operations to meet the ever-evolving needs and preferences of their target market.This approach involves actively listening to customer feedback, conducting thorough market research, and continuously adapting and improving offerings to ensure maximum customer satisfaction.By prioritizing customer orientation, businesses can enhance customer loyalty, attract new customers, and ultimately outperform their competitors in the marketplace.Enhanced customer satisfactionCompanies that prioritize understanding and meeting their customers’ expectations and needs improve customer satisfaction.Adopting a customer-centric culture and tracking customer satisfaction provides valuable data for process improvement.Moreover, when customers are pleased and feel valued by your products or services, they become more loyal to your company.Boosting customer loyaltyThe implementation of a customer-oriented approach plays a pivotal role in enhancing customer loyalty, as it prioritizes meeting the specific needs and preferences of customers.By adopting a customer-centric mindset, businesses can effectively build strong relationships with their clientele, fostering trust and satisfaction.This customer-oriented strategy not only ensures that products and services align with customer expectations, but it also enables businesses to provide personalized experiences, ultimately leading to increased customer loyalty and retention.Better sales conversionsThe advantages of improved sales conversions concerning customer orientation can be elucidated more formally.Enhancing sales conversions has a direct positive impact on customer orientation, as it allows businesses to better understand the needs and preferences of their customers.By effectively converting potential leads into paying customers, companies can establish stronger relationships with their clientele, leading to increased customer satisfaction and loyalty.This, in turn, can result in higher sales volumes, improved brand reputation, and ultimately, long-term business success.Customer orientation examplesHere are some examples of companies that have incorporated customer orientation into their business workflow.AppleApple is a company that fully understands customer requirements and customizes its products to meet them before they are even articulated.However, Apple’s specialty lies in creating a unified ecosystem that ensures a smooth experience for its customers.Employees strive to accurately determine what customers need during their purchase discussions. This understanding enables employees to recommend the most appropriate device for customers’ needs.AmazonMost of us consider Amazon to be our ultimate shopping destination due to its vast range of products and outstanding customer service.As a customer-oriented company, Amazon utilizes advanced technology on its website to track browsing data based on prior purchases and searches, going to extraordinary lengths to ensure customer satisfaction.Customers are pleased when Amazon provides quick shipping that delivers products within one or two days. Amazon’s approach to customer service has made it a consumer favorite.By recognizing and exceeding customer needs, the company has built a strong and loyal customer base.Harley DavidsonIf customer orientation is your priority, you should choose Harley Davidson. The company understands the significance of being customer-centric, particularly to maintain its prestigious position in the motorcycle industry.Harley Davidson’s commitment to prioritizing customers is evident in its rigorous interview process.Candidates aspiring to join Harley Davidson are required to demonstrate their knowledge, experience, and general understanding of the mechanics of motorcycles.Those hired by the company are individuals who are not only familiar with the products they sell, but can also articulate their value to potential customers.This approach ensures a memorable and rewarding experience for their customers.REIREI exemplifies customer orientation in the crowded outdoor equipment market.They manage to distinguish themselves through proactive customer engagement and understanding customer preferences.This was evident in 2015 when REI shut down all its outlets on Black Friday, one of the most bustling and lucrative days of the year.This unconventional move indicated the company’s deep understanding of its clientele. REI customers tend to be more passionate about the experiences the company offers, rather than just the products.This is demonstrated by the millions of people who engage with the #OptOutside campaign every year and relate strongly to the marketing that supports it.Despite what many organizations might consider to be a risky approach, REI has seen consistent growth in both membership and revenue.This shows that being customer-oriented can indeed yield positive results.LIKE.TGLIKE.TG embodies customer orientation in its core values and operations. It consistently prioritizes customer needs and satisfaction.Through market research and analysis, LIKE.TG tailors its products and services to meet customer requirements, enhancing overall satisfaction.The company invests in training employees through manuals, webinars, learning hubs, and a knowledge base to provide personalized and professional assistance, fostering trust and loyalty.LIKE.TG involves customers in product development, aligning solutions with their specific requirements. It actively seeks feedback and continuously improves its offerings to deliver the highest level of customer satisfaction.LIKE.TG is a trusted and respected brand that leads the industry.NetflixNetflix is a popular platform known for addressing customer needs and cultivating a fan base using a mix of quantitative and qualitative strategies.Over time, Netflix has utilized this customer-focused approach to:Decrease DVD shipping times by establishing more distribution centers.Engage with their customers in a congenial manner through their user interface.Improve the quality of show and movie recommendations made to customers.Prioritizing your customers through the application of customer centricity contributes to superior customer service and enhances customer satisfaction.Implement customer orientation in your business now!Focusing on customer orientation is essential for establishing trust, loyalty, and a solid brand reputation.Customer orientation strategies aid in forming enduring relationships with customers and reduces the costs associated with customer retention and acquisition.By putting your customers’ needs first, providing outstanding service, and constantly adjusting to their evolving expectations, you foster business growth.By adhering to the principles discussed in this guide, you can start transforming your business into a customer-oriented organization that flourishes in the competitive market.Schedule alive demoto see howLIKE.TGcan help your agents and supervisor to prioritize customer needs .Start afree trialto explore its many features. If you have any questions about the product and its capabilities. Or feel free to contact theLIKE.TG support team.Related articlesHow to Set Smart Customer Service Goals in 2023What is Customer Focus? – Definition, Best Strategies, and Examples9 Effective Customer Experience Optimization Strategies

Customer retention has become a significant focus for many businesses. Brands are not just working to attract new customers but to keep current ones.While optimizing the customer experience is undoubtedly vital, it might not be sufficient to establish long-lasting relationships with customers.You need to go above the norm and provide additional incentives or motivation to ensure clients remain loyal to your brand. This is where customer loyalty programs come into play.A 2021 report on customer advocacy by Mention Me, a referral marketing platform, found that brands that reward loyalty are likely to see a repeat purchase from 40% of their customers.This is made possible through customer loyalty programs, which are business initiatives that reward customers for frequent purchases or interactions with a brand.Read on to understand customer loyalty programs, the value they offer businesses, and the best practices you should adopt to ensure your loyalty programs are successful. What are customer loyalty programs?A customer loyalty program is a strategic marketing approach that recognizes and rewards loyal customers and encourages them to continue purchasing or engaging with a brand.Rewards can be gifts, discounts, points, or other exclusive benefits to customers that increase in value or frequency the more they buy.Customer loyalty programs not only aim to enhance customer retention and growth, but also to transform regular customers into brand promoters.Types of customer loyalty programs vary based on the goals businesses seek to achieve. They may include refer-a-friend schemes, reward points systems, or insider perks such as early access to new products.5 types of customer loyalty programs for small businesses with examplesGrowing businesses can employ various types of loyalty programs to keep their customers hooked.Let’s explore five types of loyalty programs with examples from brands that have utilized them successfully.1. Loyalty points programsLoyalty points programs are one of the most popular types of customer loyalty programs for businesses.Customers earn points whenever they buy from your brand, and they can redeem these points for credit on their next purchase, discounted services, or giveaways.They can also earn points through other ways, such as:Sharing a product link with friendsLeaving product reviewsAttending events organized by the businessesDownloading the business’s appCase studyThe North Face uses a points program known as XPLR Pass to reward its customers.Customers accumulate a point for every dollar they spend at the store and additional points for downloading the North Face app, checking in at North Face stores, referring others to join XPLR Pass, checking in at US National Parks and National Monuments, and more.Customers can join the loyalty program to enjoy:A 10% discount for their first online orderA 10% discount for their birthdayGroup hikes with other program membersEarly access to limited-edition productsHow can you use this kind of loyalty program in your business?Sponsoring hiking adventures may be a tall order for small businesses.The key takeaway is to understand your customers thoroughly and design a loyalty program specifically aimed at strengthening your relationship with them.2. Mission-driven loyalty programsNot all rewards programs are centered on offering discounts or rewards to customers.A mission-based customer loyalty program, also called a value-based loyalty program, is one wherein the business donates a percentage of its profit to a charity or organization.This is an approach that aligns with customer values and gives customers the feeling that every purchase they make is a contribution to efforts aimed at positively impacting the world.Case studyThe video conferencing platform Whereby introduced a mission-driven program in 2021 that sought to give back to nature, “the thing that inspires [Whereby] on the daily.”The brilliant program aimed to plant a tree for every three meetings that happened on the platform. Whereby partnered with Brynk, an organization dedicated to planting trees, and successfully planted one million trees across Africa.How can you use this kind of loyalty program in your business? Identify a charity, non-profit organization, or cause to which customers can contribute by purchasing any of your products.This will attract new customers to your business, encourage existing customers to use or purchase your products more, and make everyone feel like they’re doing good in the process.Businesses that are just starting out might not have the capacity to carry out large-scale missions.Therefore, it is advisable to collaborate with charitable organizations whose missions align with the values of your business and your customers to make such a program more impactful.3. Refer-a-friend loyalty programsCustomer referral programs give customers exclusive discounts or special offers for referring their friends, colleagues, or family to the company.These programs provide existing customers with a unique referral code or link that their friends can use when making a purchase or signing up for a service.The referees can subsequently qualify for a similar discount when they refer others through the program. It’s a win-win situation: the business gains new customers, and existing customers receive a reward for their referral.Case studyDropbox successfully implemented a refer-a-friend loyalty program in which users who referred a friend were awarded an additional 500 MB of storage space.Simultaneously, each person who accepted an invitation and registered via the referral program was also given 500 MB of free storage.Users could repeat this process up to 32 times, potentially gaining a maximum of 16 GB of extra free storage. This program led to a 3900% surge in users in only 15 months.How can you use this type of loyalty program in your business?You wouldn’t think Dropbox, a cloud storage giant, would have trouble acquiring new customers.However, all businesses, even those with a well-established online presence, are at the mercy of customer acquisition expenses.Implement an effective referral program to cut customer acquisition costs and witness an increase in clients.4. Subscription programsA subscription program, also called a paid loyalty program, involves customers paying a regular subscription fee in exchange for exclusive perks, discounts, or access to premium products or services—benefits that are otherwise unavailable to non-subscribers.Case studyAmazon runs one of the most popular subscription-based customer loyalty programs: Amazon Prime.For an annual or monthly subscription fee, members receive numerous benefits, such as:Free two-day expedited shipping on millions of items on AmazonAccess to thousands of movies and TV shows via Prime VideoUnlimited reading on any device via Prime ReadingAccess to ad-free music streaming via Prime MusicExclusive deals, especially during Amazon’s annual Prime DayThe loyalty program has been hugely successful, withPrime members spending twice as muchas non-Prime members.How can you use this type of loyalty program in your business?Analyze your market to find the most pressing needs of customers and include the solution as an immediate benefit for users when they subscribe to your program.Jeff Bezos, the founder of Amazon, realized that building the bestpremium loyaltyprogram would require listening to customers.He first addressed customers’ biggest pain point, shipping costs, and subsequently added more benefits to the loyalty program.5. Community programsCommunity programs do not offer customers rewards like discounts or special offers. Instead, they bring together like-minded customers and offer them a chance to:Engage with each other.Learn more about the company and its offerings.Ask questions and seek solutions.Share experiences.Exchange ideas on how to best utilize products.Test products before they are officially released.Case studyIn addition to a typical loyalty points program, beauty product retailer Sephora also has an online community known as the Beauty Insider Community.The Community provides a platform where any rewards program member can meet and engage, ask questions, exchange beauty tips, share pictures, and participate in challenges to earn badges.How can you use this type of loyalty program in your business?Implement a community program that brings customers with similar interests together to build their confidence in your brand.This will allow you to:Easily collect valuable feedback on your offerings.Receive recommendations on where to improve.Give customers a sense of belonging.6. Affiliate programsCustomer affiliate programs involve working with loyal customers for mutual benefit. These programs offer loyal customers an opportunity to contribute to the growth of the business and earn something by doing it.The best way to set up and monitor these types of incentive programs is with an affiliate marketing software. You will have full control over how you want to celebrate and honor both customers and their referral. In addition, you can have real-time analytics to make data-driven decisions.For example: If you have a lot of customers who opt-in your program but can’t see a proportionally increase in sales, you might need to raise your incentives. This could be more cut for the loyal customers and/or bonus free shipping, discount, coupon code for the referrals!They aren’t loyalty programs per se, but it’s a great way to use the loyalty you establish to your advantage and reward advocacy for some of your loyal customers.Case studyLIKE.TG offers an affiliate program that rewards customers for being brand advocates.Customers involved in social media can share their loyalty to LIKE.TG with their followers through a link.These customers-turned-affiliates can earn commissions as they promote theirtrusted and reliable help desk software.The programoffers:A dedicated affiliate manager that provides guidance throughout the program.Instant access with apersonalized referral link and all the tools affiliates need.A 30% commissionfor 12 months on each sale of BoldDesk.A 90-day cookie period within which affiliates are rewarded if their links turn into sales.How can you use this kind of program in your business? Loyal customers are often willing to contribute to the growth of a brand they love.Some of them are social media or YouTube influencers who can reach an established audience that might be interested in your products.Offer them a chance to play a role in your business’s growth by introducing new customers and acknowledging affiliates’ contributions with rewards like commissions, free products, or discounts.This is smart marketing, as you only pay if the affiliate succeeds.How to create a customer loyalty programCustomer loyalty doesn’t happen overnight. It requires maintaining consistency in the services and products that your customers love, and thorough planning and implementation of customer loyalty programs.Let’s discuss how to create an effective customer loyalty program for your business.Set clear goals for your loyalty programThe initial stage of developing a successful customer loyalty program involves identifying your desired outcomes. Establish goals and objectives based on the kind of results you’re after.Are you aiming to encourage recurring purchases, attract new clients, or is it about giving back to your customers and the community?Clarifying what you really want will assist in determining the appropriate type of loyalty program to implement.Know your customers betterBefore implementing a loyalty program, make sure you have a thorough understanding of your customers.Examine their buying habits, preferences, and what motivates them. The more you understand them, the more likely you’ll be able to create a program that appeals to them.Offer attractive, personalized rewardsOffer rewards that are attractive enough to maintain customer interest and promote repeat purchases and engagement.It’s also a good idea to personalize rewards or experiences to suit individual customer preferences. For example, you could provide birthday gifts branded with the names of your customers.This can make them feel special and valued.Keep the program simpleEnsure your program is user-friendly and easy to comprehend, as any complexities may cause customers to lose interest. Clearly explain how customers participate and benefit.Additionally, rewards should be easy to earn and redeem to motivate customers to keep buying.Leverage technologyUse technology to make your program easy to execute and monitor.For example, you could deploy customer loyalty program software to track user engagement or offer a mobile app where customers can track their points and redeem rewards.Communicate effectively and promote the programKeep in touch with your customers and let them know about any new or upcoming loyalty programs, rewards, or program updates.Once the program has been launched, make sure you advertise it widely to let your customers know about it.You can strategically communicate the benefits of the program through various channels to maximize customer awareness.You can promote the program via:Banners in your physical store.Pop-ups on your website.Text messages or email campaigns.Social media hashtags.Regularly evaluate and improve the programFinally, regularly evaluate the effectiveness of your loyalty program and make any necessary improvements.You can send surveys to customers to get their feedback or analyze program data to see which rewards are most popular.Benefits of customer loyalty programsThe following are the benefits of customer loyalty programs:Establishes strong customer relationshipsLoyalty programs foster a sense of belonging and appreciation among customers. They provide rewards or benefits that:Make customers feel valued.Encourage their continued patronage.Strengthen their emotional connection to the brand.Loyalty programs can also be utilized to tailor offers and communications that resonate with customer preferences, further strengthening customer relations.Boosts revenue and saves costsCustomer loyalty programs incentivize repeat business, encouraging customers to make more frequent purchases and potentially spend more during each transaction.After all, members of customer loyalty programs typically spend 12% to 18% more than other customers.This steady flow of repeat customers provides a reliable source of revenue and can also lead to word-of-mouth referrals, attracting new customers and further increasing sales.Additionally, maintaining existing customers is typically more cost-efficient than acquiring new ones.This is due to the ability of businesses to capitalize on existing relationships, eliminating the need for aggressive marketing and advertising campaigns to attract new clientele.Generates valuable insightsData collected from loyalty programs can provide businesses with valuable insight into customer behavior, enabling them to tailor their products, services, and marketing strategies to better meet customer needs and maximize profits.Improves customer retention and reduces churnCustomer loyalty programs encourage customers to continue purchasing from your brand, creating a sense of loyalty, and reducing the likelihood of them switching to a competitor.Effective loyalty programs often lead to reduced customer churn rates.Improves brand advocacyLoyalty programs aid in shaping a favorable customer perception of your brand. Since these programs make customers feel appreciated and valued, they are more likely to become brand ambassadors.The sustained interaction that these loyalty plans encourage also strengthens brand awareness and trust.Offers a competitive advantageA loyalty program gives customers the impression that they could save money by choosing your brand over others.Businesses can take advantage of this impression by offering attractive rewards compared to their competitors to appeal to customers who want to save money.Reward your customers with high-impact customer loyalty programsAs we’ve seen, customer loyalty programs offer a compelling way for businesses to not only prove that they value their customers but also increase revenue and cultivate a mutually beneficial relationship.Remember, at the core of every successful loyalty program is a keen understanding of the customer’s needs and preferences. Adopt the best practices we’ve discussed to create an effective loyalty program that truly appeals to your customers.LIKE.TG helps businesses run effective loyalty programs by providing tools for efficient workflows.Don’t just take our word for it.Contact usto schedule alive demoto experience firsthand how LIKE.TG’s capabilities can help you get started with your program. Or, start afree trialto get instant access today.Recommended reads9 Effective Metrics to Measure Customer LoyaltySaaS Affiliate Programs: Benefits and Best Practices for Affiliates11 Effective Customer Engagement Strategies for Long-Term Business Success

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With its user-friendly interface and powerful functionality, it simplifies the process of transforming a website to an app.Black Friday Deal:Deal: 30% on all plansValidity: November 1 – November 30, 2023Get the Deal Now39. NewoldstampNewoldstamp is an email signature generator that allows you to easily create, manage, and distribute email signatures across the whole company. It aids you to increase traffic to website, upsell products, and announce events by including clickable links, banners with CTAs, and interactive buttons in your email signature.Use Newoldstamp to create an online email signature on email clients (like Gmail, Outlook, iOS, Apple Mail and Thunderbird, to name a few) and all devices.Black Friday Deal:Deal: 25% off on any plan (recurring discount for all next payments)Validity: November 26 – November 30, 2023Get the Deal Now40. Linkz.aiLinkz.ai script allows you to keep visitors on your website blog with live link previews. Linkz.ai automatically extracts shows linked content, e.g. videos, presentations, articles, blog posts 1000+ web embeds within your website.Black Friday Deal:Deal: 50% off on all plans for 6 monthsCoupon code: BLACKCYBER2023Validity: November 24 – November 29, 2023Get the Deal Now41. IdeaBuddyIdeaBuddy is an all-in-one business planning software that helps you turn your great idea into a successful business.Black Friday Deal:Deal: 50% off on our annual and lifetime plans.Coupon code: FRIDAY2023Validity: November 20 – November 30, 2023Get the Deal Now42. SendPostSendPost is a service that delivers emails. It offers developers, businesses, and ESPs a solution to deliver, measure, and optimize emails. API SDKs are in 14+ programming languages. You can use their API to send and validate emails, track stats, and manage domains or IP addresses. 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Snov.io’s brilliant support team helps to use the platform to your best advantage.Black Friday deals:Deals: 50% off on annual planCoupon code: BLACKFRIDAY23Validity: November 20 – December 1, 2023Get the Deal Now45. ClearoutClearout is the most accurate and preferred suite of cutting-edge tools for elevating sales and marketing efforts. It simplifies the task of prospecting and engaging potential leads via email and phone numbers. By combining real-time and bulk email validation and Email Finder, Clearout extends your outreach, minimizes bounce rates, and enhances deliverability with guarantee. With Clearout, you can effortlessly connect with every lead, unlocking maximum sales potential.Black Friday Deal:Deal: Get up to 50% Off this Black Friday on one-time purchases, that’s a savings of $500+.Validity: November 20 – November 30, 2023Get the Deal Now46. RetableRetable is a cloud-based all-in-one data management platform that combines the simplicity of a spreadsheet with the complexity of a database, allowing users to create, customize, and collaborate on databases for a wide range of applications. With features like grid, calendar, card, map, form, list and Kanban views, as well as integration options, Retable offers a versatile and user-friendly solution for managing projects, tasks, data, and content, making it a popular choice for both individuals and businesses looking for a flexible and collaborative database management tool.Black Friday Deal:Deal: 50% off for all plans.Coupon code: RTBLBF50Validity: October 15 – December 31, 2023Get the Deal Now47. NarratoNarrato Workspace is a platform of content workflow management that brings your entire content process and team together. It offers all the content planning, creation, and optimization tools of your team needs. 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ClientlyCliently is a sales intelligence and engagement platform that works with every lead throughout the entire sales journey. It predicts Lead Score, Churn Score, and CLV in real time.Black Friday Deal:Deal: 80% discount on annual pricingValidity: Until November 30, 2023Get the Deal Now50. MojoAuthMojoAuth is a passwordless authentication platform that allows businesses to simplify difficult procedures and authenticate users without using passwords. It uses a magic link, an email OTP, and an SMS OTP to confirm. MojoAuth ensures account security and provides a seamless user experience. It eliminates the costs associated with processing and managing passwords because it does not require any password.Black Friday Deal:Deal: 50% discount on all yearly plansValidity: November 1 – November 30, 2023Get the Deal Now51. CallPageCallPage is a lead capture tool that enables site visitors to request an instant callback or schedule a meeting in just a few seconds. CallPage widget helps increase the number of leads generated from the website by an average of 35%–120%. The CallPage widget helps you gain 30-125% more leads. Moreover, CallPage is mobile-friendly, responsive, and looks great on all screens.Black Friday Deal:Deal: Up to 40% discountValidity: November 21 – November 27, 2023Get the Deal Now52. Reply.ioReply is the ultimate AI-powered sales engagement platform that helps sales teams find new leads, engage them via multiple channels, and create endless opportunities at scale. From building targeted prospect lists with its 140 million+ contact database to crafting personalized emails and multichannel sequences with AI, Reply automates the entire sales process, from finding clients to closing deals.Black Friday Deal:Deal: Get 75% off all annual Reply plans (first 4 months) + 25% off any add-onsCoupon code: HOLIDAY2023Validity: Until November 20 – December 31, 2023Get the Deal Now53. ThemeXpertUnleash your web design creativity with Quix Pro, now available at an exclusive Black Friday discount of up to 50% off using the code BFSM23. Quix Pro empowers you to build stunning websites with ease, offering a range of advanced features and templates to make your web development journey seamless.Black Friday Deal:Deal: Up to 50% discountCoupon code: BFSM23Get the Deal Now54. StorydocStorydoc is an interactive AI pitch deck creator.Black Friday Deal:Deal: 30% off all plansValidity: November 23 – December 28, 2023Get the Deal Now55. KlentyKlenty is a sales engagement platform that supports sales teams to book more meetings easily. It helps sales reps to execute hyper-personalized, multi-channel outreach by managing emails, calls, LinkedIn, and text messages. It’s native integrations with popular CRMs allow reps to sync all engaged details to the CRM, and handle bounces, replies after office time, unsubscribes by itself without juggle.Black Friday Deal:Deal: 25% off on all annual plansValidity: November 1 – November 30, 2023Get the Deal Now56. ContactPigeonContactPigeon is an omnichannel customer engagement platform that enables retailers to create personalised and automated marketing campaigns across different channels, to increase customer retention.Black Friday Deal:Deal: 20% OFF on our annual subscriptions, for one yearCoupon code:BF2023PIGEONValidity: November 9 – November 27, 2023Get the Deal Now57. ControlHippoWith ControlHippo, businesses can effortlessly handle customer communications across multiple channels. From WhatsApp to Telegram, Instagram to Facebook Messenger, this omnichannel shared inbox brings all your conversations together in one easy-to-use dashboard. Say goodbye to scattered conversations and hello to streamlined customer communication management. Our platform is designed to foster seamless collaboration between team members, ensuring that your customer support and engagement efforts are consistent and efficient across multiple channels. This guarantees a unified experience for your customers, which ultimately leads to better satisfaction and positive interactions.Black Friday Deal:Deal: 20% Off on All PlansCoupon Code: BF20Validity: November 1 – November 24, 2023Get the Deal Now58. ContentStudioContentStudio is a social media management platform that helps businesses save time and manage their social media presence more effectively. It offers a comprehensive suite of features that can help you save time, create better content, and better understand your audienceBlack Friday Deal:Deal: 67% Off Agency Max Plan | 30% Off All Regular Plans.Validity: 9 Nov – 25 Nov, 2023Get the Deal Now59. SendinBlueSendinblue is a complete all-in-one marketing software for businesses. Reach more customers and take your marketing to the next level with email, SMS, chat, CRM, marketing automation, and landing pages. Unlike most ESPs, Sendinblue lets you store an unlimited number of contacts so you can grow your email list without having to worry about increasing costs.Black Friday Deal:Deal: 50% off annual marketing plans for new usersValidity: November 21 – November 30, 2023Get the Deal Now60. CheapSSLShopCheapSSLShop – the cheapest SSL certificate provider – guarantees you the lowest price. Get discounts of up to 80% on various SSL certificates such as DV SSL, OV SSL, EV SSL, Multi-Domain SSL, Wildcard SSL, and also on Code Signing Certificates. Tech specialists are available 24/7 for pre-sales, billing, installation, or any SSL assistance. Select from the cheapest SSL certificates issued by renowned Certificate Authorities (CAs) to meet your security requirements without spending a fortune.Black Friday Deal:Deal: 3 monthswithout the YouTeamservice fee. Register on the website for a quick call.Coupon code: TENOFFValidity: November 10 – November 30, 2023Get the Deal Now61. AirbrushAirbrush is a simple tool that can convert your ideas into images in seconds. Simply enter your thoughts and hit Generate! In addition to converting text to art, Airbrush can also convert images to text, describing the image content in detail. You can upscale images, make cover images for presentations and blog articles, and do more!Black Friday Deal:Deal: Get lifetime access to Airbrush for a one-time price of $29Validity: November 18 – December 31Get the Deal Now62. Influencer HeroALL-IN-ONE Influencer Marketing Platform helping brands to achieve 10X+ ROI. Leveraging big data, automation AI to increase conversions, lower CAC, and collect high-quality UGC for brands worldwide.Black Friday Deal:Deal: 55% discount on the pro plan (from $549 to $249).Validity: November 15 – November 30, 2023Get the Deal Now63. Vadoo.tvVadoo.tv allows creators and brands to host video hosting and make marketing easy.Black Friday Deal:Deal: 30% discount on PRO yearly planCoupon code: BLACKFRIDAY30Get the Deal Now64. ntasknTask is a project management tool that integrates everything you need to streamline your project management in one platform. It helps you create and assign tasks easily and track the progress of tasks. nTask aids to collaborate and communicate in teams. Also, it offers meeting and issue managements, skill to create timesheets and more.Black Friday Deal:Deal: Get 40% offer on all the annual plansValidity: November 25 – November 28, 2023Get the Deal Now65. Troop MessengerTroop Messenger is a capable tool for office chat and teamwork that has quickly become one of the most well-known apps because of its top-notch offerings. It has been able to successfully satisfy its consumers with each random version by introducing special features that can adhere to market trends and future requirements. Troop Messenger is a simple-to-use product that is quite affordable.Black Friday Deal:Deal: 60% Off on the Enterprise plan for the First YearValidity: November 24 – December 25, 2023Get the Deal Now66. ProofHubProofHub is a robust project management and teamwork tool. It assists you to organize and prioritize your chaotic work schedule to plan, execute, collaborate, and deliver projects on time. This scalable tool includes several work management and collaboration features. Hence it gives users complete control over various aspects of their work, such as task assignment, instant chat, management work, time and file, real-time updates, and more.Black Friday Deal:Deal: $89 per month (for 6 months only in annual plan) and $99 per month for monthly plan.Validity: November 30Get the Deal Now67. BreadnbeyondBreadnbeyond is an award-winning explainer video production company that specializes in animated explainer videos. Also, we create engaging animated videos from scratch to help you introduce brand, product, or service to the world, without template.Black Friday Deal:Deal: Limited offer up to 40% off!Get the Deal Now68. NeuroflashWith neuroflash you can generate texts of all kinds in seconds.The artificial intelligence behind it supports your writing process and promises unique content.Black Friday Deal:Deal: Up to 45% discountCoupon code: unlimited89Validity: November 17 – November 30Get the Deal Now69. ChantyChanty is an all-in-one teamwork platform for small and large business teams. It provides an unlimited searchable messaging history and Kanban board task management. In addition, it provides audio and video calling with screen sharing and voice messaging.Black Friday Deal:Deals: 50% off the annual plan and 30% off the monthly plan, plus one month free.Validity: November 6 – December 3, 2023Get the Deal Now70. GroupbossGroupboss is a Facebook group automation tool that helps Facebook group admins collect unlimited leads. Using this tool any group owner can collect the answers to the Facebook group membership questions asked to the new members with a single click. It has direct integrations with popular email marketing autoresponders like Mailchimp, ActiveCampaign, Lemlist and many more.Black Friday Deal:Deal: 25% discount on all the plansCoupon code: MONDAY25Validity: November 25 – December 31, 2023Get the Deal Now71. 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We let you design, publish, and optimize digital marketing assets (like landing pages, pop-ups, or one-pagers) with micro-conversion tracking for better conversion rates. Gain control over multiple projects with Smart Sections that let you apply changes to many pages simultaneously. Our AI-powered features let you quickly create high-converting landing pages and turn more traffic into revenue.Black Friday Deal:Deal: Get up to a $597 bonus for our Annual Plans!Validity: November 7 – December 2Get the Deal Now74. DryrunDryrun simplifies financial forecasting for businesses. It’s an intuitive tool that helps you manage cash flow, revenue, and profit projections with ease. With its mix of automation and flexibility, you’ll get accurate forecasts quickly, ditching the old spreadsheet hassle. Ideal for businesses aiming to improve financial planning and growth.Black Friday Deal:Deal: 30% off your first yearCoupon code: BLACKFRIDAY30Validity: November 15 – December 15, 2023Get the Deal Now75. DevrimsDevrims is the perfect managed cloud hosting for PHP web apps. It does not matter if you have a busy blog on WordPress or a money-making ecommerce on WooCommerce or Magento, Devrims is here to manage all your cloud hosting needs.Black Friday Deal:Deal: Get 60% OFF for 5 monthsCoupon code: DEVRIMS60Validity: November 15 – November 30, 2023Get the Deal Now76. GroupbossGroupboss is a Facebook group automation tool that helps Facebook group owners collect unlimited leads. Using this tool any group owner can collect the answers to the Facebook group membership questions asked to the new members with a single click. It has direct integrations with popular email marketing autoresponders.Black Friday Deal:Deal: 25% discount on all the plansCoupon code: MONDAY25Validity: November 25 – December 31, 2023Get the Deal Now77. RetainfulRetainful is an all-encompassing email marketing automation platform, empowering Woocommerce and Shopify stores to boost sales through features like abandoned cart recovery, automated emails with dynamic coupons, and a flexible drag-and-drop editor.Black Friday Deal:Deal: Flat 30% offCoupon code: BFCM30Validity: November 8 – December 5, 2023Get the Deal Now78. StatusGatorStatusGator is an innovative platform designed to streamline the monitoring of cloud services and websites. It offers a centralized status page that aggregates the status of all your cloud vendors, hosted applications, services, and websites, providing a comprehensive view of your digital ecosystem. This unified status page is essential for teams, reducing the volume of support tickets and enhancing overall efficiency​ Overall, StatusGator is a powerful tool for organizations looking to maintain optimal operational uptime, ensuring that all team members are always informed about the status of their essential digital services.Black Friday Deal:Deal: 20% discount on monthly and annual Starter plans.Coupon code: BLACKFRIDAY2023Validity: November 11 – December 12, 2023Get the Deal Now79. Lemlistlemlist is the only cold outreach tool that helps you reach inboxes and get replies. Build your lead list with verified emails, write and personalize at scale, and automate cold emails and LinkedIn messages that actually get customers.Black Friday Deal:Deal: 33% OFF for the Standard plan, 40% OFF for the Pro planCoupon code: BLACKFRIDAY2023LEMLISTValidity: November 24 – December 1, 2023Get the Deal Now80. SurferSEOSurfer builds SEO tools that help marketers and business owners plan, create, and optimize long form search engine content to drive organic traffic to their websites. Unlike other SEO tools that rely on users having up-to-date SEO knowledge, our tools are the experts. So whether you’re a novice or an SEO guru, Surfer leverages AI to help you conduct SEO tasks with the click of a few buttons.Black Friday Deal:Deal: 10% off for 6 months, 30% off for the annual plansValidity: November 24 – December 8, 2023Get the Deal Now81. WritecreamWritecream is an AI-powered text, voice, and image generation mobile app and website. Generate anything from essays, stories, novels, product descriptions, articles, scripts, ad copy, social media posts, and more. Additionally, Writecream features AI-based neural voices that sound like humans. These can be used to generate podcasts and narrations for YouTube videos. Recently, Writecream added a one-click image generation function using DALLE-2. Use these images for social media, NFTs, blogs, etc. Writecream is offering 20% off unlimited plans for Black Friday and Cyber Monday 2023.Black Friday Deal:Deal: Get 20% off on monthly and annual unlimited plansCoupon code: WRITE20Validity: November 18 – December 31, 2023Get the Deal Now82. Envato ElementsEnvato Elements offers you over 16 million creative digital assets, including royalty-free music and sound effects, stock video, video templates, graphics, presentation templates, fonts, and more. The best part is that you can download as much as you want for one low monthly fee.Black Friday Deal:Deal: 50% off all plans for the first 12 months (excludes Enterprise solutions)Validity: November 23 – November 28, 2023Get the Deal Now83. ThemeforestEnvato Market is the world’s leading marketplace for digital creators and web developers. From best-selling WordPress themes, WooCommerce stores and web templates on ThemeForest, to plugins, scripts and code on CodeCanyon, there’s something for every type of website project. Buy as and when you need it.Black Friday Deal:Deal: Up to 60% Off WordPress themes, web templates, code and moreValidity: November 20 – December 2, 2023Get the Deal Now84. Turbologo Turbologo is an AI online logo generator that will create your logo in a couple of minutes. Our logo maker allows you to create all types of logos, business cards, covers for social networks, letterheads, favicons and more. Create your unique custom logo with Turbologo for free today!Black Friday Deal:Deal: Get a 20% discount on Standard and Business packagesCoupon code: BF2023Validity: November 24 – November 26, 2023Get the Deal Now85. LamdaTest LambdaTest is an AI-powered test orchestration and test execution platform that allows companies to speed up their product releases while maintaining high quality, supporting their digital growth.Black Friday Deal:Deal: Flat 30% Off on LambdaTest Selected Annual Plans!Coupon code: BFCM30Validity: November 1 – November 30, 2023Get the Deal Now86. MailBlusterMailBluster is a complete email marketing software with a powerful drag drop editor, email automation, and many more features. With our feature-packed tool, streamline your marketing efforts and boost your outreach marketing strategy.Black Friday Deal:Deal: Up to 30% OFF on your first sign-upCoupon code: MBBFCM30Validity: November 20 – December 5, 2023Get the Deal Now87. WPDeveloperEasiest remote hiring SaaS solutions, available in WordPress plugin. It comes with a structured candidate pipeline, insightful analytics, AI feature in candidate selection, and more advanced options to streamline the recruitment process.Black Friday Deal:Deal: Up to 80% OFFValidity: November 18 – December 2, 2023Get the Deal Now88. HR PartnerHR Partner is an HR software system for small and midsized companies. It helps manage employee records, vacation requests, performance reviews, onboarding, applicant tracking, and an employee portal.Black Friday deal:Deal: 50% off for life on any planGet the Deal Now89. SurvicateSurvicate is a robust yet simple-to-use survey tool, ideal for gathering continuous feedback across various channels like email, web, in-product, and mobile apps. With the latest addition of an AI survey creator, this flexible and fully customizable survey software is a must-have for any business looking to collect customer feedback effortlessly.Black Friday Deal:Deal: buy a yearly plan and get 1 MONTH FREE!Coupon code: Feedback is the new blackValidity: November 24 – November 30, 2023Get the Deal Now90. LimecallLimeCall is your all-in-one platform to qualify and route leads instantly, increase sales productivity and provide seamless integration for your team.Black Friday Deal:Deal: 50% off all plansCoupon code: BLACKFRIDAYValidity: November 20 – November 29, 2023Get the Deal Now91. LuzmoLuzmo is an embedded analytics platform, purpose-built for SaaS companies. It brings complex data to life with beautiful, easy-to-use dashboards, embedded seamlessly in any SaaS or web platform. With Luzmo, product teams can add impactful insights to their SaaS product in days, not months. And take their product users from data to decisions, extremely fast.Black Friday Deal:Deal: Save 10% on your first three monthsValidity: November 24 – November 29, 2023Get the Deal NowConclusionBlack Friday offers SaaS users opportunities to access premium software services at a fraction of the usual cost. From enhancing workflows with powerful productivity platforms to providing efficient customer service with advanced tools, the discounts available are too good to overlook.As you navigate the SaaS deals we’ve shared, remember to focus on the relevance and quality of the services to ensure they align with your company’s needs.Do your research, compare features, and don’t be afraid to try free trials before committing. Taking advantage of these Black Friday discounts, you can equip your business with the tools it needs to thrive, all while saving money.So get ready, make a list, and prepare to supercharge your business this Black Friday!

Have you ever been appreciated? If yes, what was the feeling? I guess you had the best experience with the appreciation.Customer appreciation gives customers the same feeling.Just to note, customers are not just numbers or sales figures to companies; they are the heartbeat of every business, the reason every business strives for innovation, and the driving force behind every business’s commitment to excellence.Since customers are of such importance, customer appreciation is crucial. This is because customer appreciation is not merely a strategy but a mindset that permeates every aspect of a business.By showing customers that they are valued and appreciated, businesses can build strong, lasting relationships that benefit both the customer and the business itself.Do you know how to appreciate your customers? If not, your quest ends here.In this article, we’ll explain everything on customer appreciation, its importance, and some appreciation ideas and phrases. What is customer appreciation?Customer appreciation refers to the strategies, methods, and actions a company takes to show gratitude towards its customers.This can be done through various activities such as offering special promotions, gifts, discounts, personalized messages, or exclusive events in customer service.The aim of customer appreciation is to express gratitude to customers, strengthen the relationship with them, enhance brand image, and encourage repeat business.Customer appreciation goes beyond just saying thank you. It involves demonstrating a genuine interest in a customer’s well-being and showing them that you cherish all the moments with them.The best customer appreciation ideasThe following are some of the customer appreciation ideas.1. Offer exclusive discountsOne way to show appreciation to your loyal customers is by offering them exclusive discounts, sales, or promotions. This not only shows your gratitude for their continued support but also incentivizes them to continue supporting your business.2. Organize special events or annual gatheringsA creative way to express your gratitude to your customers is by organizing special events or annual gatherings specifically to appreciate their support in your business. Such events can give your customers an interactive atmosphere and serve as a networking opportunity.This helps build a stronger sense of community among your clientele.3. Offer loyalty programsA loyalty program that gives customers points or rewards for their purchases is an effective way to show your appreciation. This customer appreciation strategy not only shows your gratitude but also encourages repeat business and fosters customer loyalty.4. Feature customers on social mediaWith their permission, featuring customers on your business’s social media pages can make them feel special and valued. It also provides social proof, which can attract new customers.5. Offer free trials and customer appreciation giftsOffering free trials for new products to your loyal customers can be a surprise gesture that makes them feel appreciated. It’s also a great way to introduce your customers to your latest feature updates and new releases, potentially increasing your sales.6. Offer proactive customer serviceProviding proactive customer service can significantly affect how your customers perceive your brand. By promptly addressing their concerns and going the extra mile to ensure their satisfaction, customers feel valued.This can lead to positive reviews and word-of-mouth referrals.7. Send personalized thank-you notesTo add a personal touch to your customer service, consider sending handwritten thank-you notes to your customers. This small gesture can demonstrate your appreciation and show customers that you truly value their business.It can also make your brand more memorable and personal in the minds of your customers.8. Birthday/anniversary discountsCelebrate your customers’ special days, like birthdays or anniversaries, by sending out special discounts or small gifts. This personal approach can make your customers feel cared for and appreciated.9. Conduct customer surveys and communicate changesConducting customer surveys and communicating the changes you’ve made according to customers’ suggestions can show your customers that their opinions matter to you and you value them. This builds a good rapport with your customers, as it fosters customer loyalty.10. Send personalized emailsSending personalized emails that highlight customer preferences, or offering recommendations based on their purchase history, can make your customers feel valued. It also provides a more personalized shopping experience.11. Involvement in community forumsShowing involvement in your business community forum by replying to customers’ views and promising to work on their suggestions can show customers that you care about their well-being.This can help build a positive image for your brand and strengthen your relationship with customers.12. Collaborations and partnershipsCollaborating with other local businesses to offer exclusive deals or packages can provide unique value to your customers. It also fosters a sense of community and can attract new customers.13. Product/service upgradesOffering free upgrades to your loyal customers can show them that their loyalty is appreciated. It can also introduce them to higher-tier products or services, potentially increasing their value as customers.14. Implement referral programsImplementing a referral program where customers get discounts or freebies for referring new customers can incentivize customer loyalty and encourage word-of-mouth marketing.15. Offer customized and customizable productsIf applicable, offer customized products to your customers based on their requirements, and give them the chance for logos and brand customization. By doing this, you show that you value their individuality.This can help differentiate your brand and provide a unique selling point.Customer appreciation phrasesHere is a breakdown of some of customer appreciation quotes.Appreciating customers for their supportYou can use the following phrases to thank customers for supporting your business.Examples of support appreciation phrasesOur success story is incomplete without your unwavering support. Thank you for choosing us.Your support means the world to us. Thank you for being an incredible part of our journey.Your support has been the key ingredient in our success. Thank you for being our valued customer.We appreciate your continued support. You’re not just our customer but a part of our growing family.Acknowledging and appreciating customer satisfactionUse the expressions below to let your clients know how much you value your customer satisfaction and acknowledge it.Examples of customer satisfaction acknowledgement phrasesYour satisfaction is our number one priority. Thank you for giving us the opportunity to serve you.Thank you for being our valued customer. We’re grateful for the pleasure of serving you.Your feedback and satisfaction are the measures of our success. Thank you for choosing us.Your satisfaction is our motivation. We appreciate your continued patronage.Appreciating customers for their trustTry using the following quotes to express gratitude to your clients for trusting your service.Examples of customer trust appreciation phrasesYour trust in us is our most precious asset. We can’t thank you enough!We’re grateful for the trust you’ve placed in us. Thank you for being our valued customer.We don’t just appreciate your business. We appreciate your trust in us. Thank you for being our loyal customer.We don’t take your trust for granted. Thank you for believing in us.Commitment to serviceThe following are quotes to use showing your customers that you are happy to serve them.Examples of commitment to service phrasesWe are so thankful for the privilege to serve you. Our commitment to providing you with the best service remains.We are what we are because of you. Thank you for giving us the chance to do what we love.We appreciate your trust and will do our best to continue giving you the kind of service you deserve.One of our true joys is serving customers like you. Thank you for your unwavering support and loyalty.Acknowledgment of customer loyaltyMake use of the phrases below to show gratitude to clients for their continued patronage to your business.Example of customer loyalty acknowledgment phrasesYour loyalty fuels our passion. Thank you for choosing us again and again.Your loyalty means the world to us. We couldn’t have done it without you. Thank you!Thank you for making us your first choice. Your continued patronage is a critical part of our growth.Your continued business with us inspires us to do better. Thank you for your loyalty.Valuing customer feedbackThe following are phrases used to show customers that you value their feedback.Example of valuing customer feedback phrasesYour feedback is the compass guiding our growth. Thank you for helping us improve.We are because you are. Your feedback is invaluable to our business. Thank you.Your thoughts and opinions matter to us. Thank you for your valuable feedback.Thank you for shining a light on our path with your valuable input.Celebration of milestonesBy using the following expressions, you can let your clients know that you’ve reached a goal and that you appreciate their help in getting you that far.Examples of milestones celebration phrasesThank you for being an integral part of our journey towards success. We couldn’t have done it without you.We are celebrating our success because of you. Thank you for being there every step of the way.Thank you for helping us reach new heights. You are more than just a customer. You’re part of our success story.We’ve achieved another milestone thanks to your unwavering support. We can’t thank you enough.Affirmation of qualityTo thank customer for recognizing your work input, use the quotes that follow.Examples of affirmation of quality phrasesWe strive to deliver the best. Thank you for recognizing our efforts.Thank you for recognizing our dedication to quality. You make us strive to be better every day!Quality is not an act but a habit for us. Thank you for acknowledging our efforts.Your appreciation for our brand’s quality fuels our passion. Thank you for your continued trust and support!Encouragement for continued partnershipYou can use any of the expressions listed below to express gratitude to your clients for their ongoing support of your company.Examples of encouragement for continued partnership phrasesTogether, we’ve achieved great things. We look forward to accomplishing even more with you. Thank you.We value our partnership and look forward to a successful future together. Thank you.Our journey together has been great. We look forward to continuing this successful partnership. Thank you.We’ve come a long way together and are excited about the journey ahead. Thank you for your support.Appreciation for referralsYou may express gratitude to clients with these expressions below for referring others and serving as the best brand ambassadors.Examples of customer referral appreciation quotesThank you for recommending our business. Your trust and support mean the world to us.We appreciate your referrals. Thank you for spreading the word about our services.Your referrals have been instrumental in our growth. Thank you for your trust and support.We’re grateful for your trust in referring your friends and colleagues to us. Thank you.Importance of client appreciationClient appreciation is a crucial aspect of any successful business strategy. It is a powerful tool that can help in:Building customer retentionMaking your customers feel cherished cultivates loyalty. For instance, a coffee shop offering a loyalty program where customers earn a free coffee after purchasing a certain number can increase customer retention by acknowledging and rewarding their repeat business.Word-of-mouth marketingHappy customers who feel valued often turn into brand ambassadors. For example, if a customer receives a surprise birthday discount from a clothing store, they are likely to share this positive experience with friends and family, promoting the brand through word-of-mouth.Statistics also prove this by stating that 41% of customers would leave a positive review when their customer experience expectations are met or exceeded.Establishing brand reputationBeing known as a brand that truly values its customers can distinguish you from the competition. For instance, a company that regularly sends out personalized thank-you emails to its customers will develop a reputation as a brand that values customers and has excellent customer service.Boosting loyalty and lifetime valueWhen customers get the best customer experience and are appreciated, they tend to be loyal. A loyal customer is more likely to stick with the business. This becomes a win for your business since 65%of any company’s business is from existing customers.Additionally, when customers are loyal, they tend to stick to a business for a longer period, thus increasing their customer lifetime value.Establishing an open feedback forum for improvementValuing your customers can lead to more honest feedback. They’re more likely to voice their thoughts and suggestions, giving you the opportunity to enhance your products or services.Creating emotional connectionWhen customers feel valued, they develop a personal connection to your brand. For instance, a pet store that sends a personalized condolence message to a customer who recently lost their pet can create an emotional connection, demonstrating that they value the customer as a person, not just as a source of revenue.This bond often influences their decisions and can lead to deeper loyalty.Gaining competitive advantageIn a competitive market, customer appreciation can be a game-changer. Businesses that master this can get ahead of the competition.A grocery store that offers a free delivery service for seniors shows appreciation for this customer group, creating a competitive advantage by meeting a specific customer need that competitors may not address.Surviving the hard timesDuring tough economic times or crises, businesses with strong customer relationships based on appreciation are more likely to ride it out. Customers are more understanding and loyal when they know they’re valued.The secret to enhancing customer appreciationIn conclusion, customer appreciation is a critical aspect of business operations. It is not merely a strategy but a mindset that should pass through every aspect of a business.By showing customers they are valued and appreciated, businesses can build strong, lasting relationships that benefit both the customer and the business itself.Now that you know how important customer appreciation is, let’s lift the curtain of enhancing customer appreciation for business growth by introducingLIKE.TG, powerful help desk software that helps you understand your customers’ needs, expectations, and experiences.LIKE.TG, the only solution that takes you a step ahead of the rest, doesn’t just talk the talk. It walks the walk by offering you a30-minute live demoto give you a first-hand experience and sneak peek into the world of enhanced customer experience.Additionally, it offers you a15-day free trialto provide you with an opportunity to explore how its distinctive features can be tailored and incorporated to satisfy your company’s needs and exceed your customer’s expectations.To know more and learn how to get started, don’t hesitate tocontact LIKE.TG.Related articlesCustomer Loyalty: A Comprehensive ArticleWhat is Customer Relations? Types, Importance, and BenefitsCustomer Churn: A Comprehensive Guide

Establishing a business can be thrilling, rewarding, fulfilling, but also extremely demanding and challenging.For small businesses looking to grow their brand and improve their customer experience, having reliable free help desk software is crucial.Customer service is an important part of any-sized business as it provides a platform for customers to communicate with the company.Effectively handling customer inquiries can increase customer satisfaction, loyalty, and generate positive word of mouth.Not only are customer queries managed efficiently with the right help desk software,but help desk software also plays a significant role in streamlining and managing customer service workflows.Many help desk solutions offer enticing free plans that can potentially address a variety of issues.However, bear in mind that all free plans are not created equal. Some might resolve certain problems, while others could necessitate paid upgrades.This article will help you explore the top free help desk software available for small businesses and guide you through choosing the appropriate solution. What is free help desk software?Help desk software is a tool used by support teams to organize, manage, and respond to customer service-related inquiries.Free help desk software is an affordable, software-based solution that allows small businesses, particularly startups, to manage and track customer inquiries and issues, ensuring a smooth support experience for clients.This software is designed to streamline the process of dealing with customer questions, complaints, or problems, primarily through a ticket management system.By implementing free help desk software, startups can consolidate all customer communication into one platform, making it easier to manage and ensuring that no request is overlooked.It also helps create an efficient workflow for customer service representatives, reducing response times and increasing productivity.Benefits of free help desk softwareInitiating a startup poses many challenges, particularly in the realm of customer service.The aim of any new business is to deliver an unrivaled experience for its clients, but constraints in budget or resources may hinder this.Startups, known for their limited resources and the need for rapid growth, can greatly benefit from help desk software.The following are some of the major advantages of free help desk software:Scalability: As the startup grows, the volume of customer inquiries is likely to increase. Help desk software is scalable and can handle a dynamically increasing number of tickets without compromising on efficiency and productivity.Cost-effective: Rather than having a large customer service team, startups can rely on free ticketing system to help reduce costs by automating various tasks. This is particularly beneficial for startups on tight budgets.Better organization and categorization: With free IT ticketing software, startups can organize customer issues based on priority, category, and other criteria. This aids in prioritizing critical issues and preventing anything from being overlooked.Improved customer service: Quick and efficient responses to customer queries or issues can significantly improve customer satisfaction. Free help desk ticketing system ensures that all customer issues are traced and resolved in a timely manner, ultimately enhancing the customer experience.Reporting and analytics: Free IT ticketing system often comes with built-in analytics, which can provide useful insights into common customer issues, response times, and overall customer service team performance. This data can be used to enhance products, services, and customer service.Increased productivity: By automating routine tasks, free help desk software allows customer service representatives to focus on resolving complex issues. This results in increased productivity and an efficient use of resources.Better communication: Free help desk software fosters better communication between support teams and departments by providing collaboration features, shared inboxes, mentions, and centralized ticketing systems, among other streamlining innovations. Everyone involved can track the progress of a ticket and communicate more effectively, leading to quicker resolution of issues.Best free help desk software and ticketing systemsThe market is flooded with startups and a wide variety of service desk systems, making the selection process for help desk software challenging.In a startup, it’s crucial to be prudent, as every decision can make a significant difference.To assist you with your decision, we have analyzed 10 of the top free help desk software designed for startups.1. LIKE.TGBudget and functionality are the two primary concerns for small business owners looking for help desk software. With those in mind, consider LIKE.TG a top priority as it effortlessly combines affordability with robust help desk features.LIKE.TG is modern help desk software that is designed to meet the needs of both small and large businesses.It offers a complete set of tools to manage customer service and support tickets, including email ticketing, knowledge base software, customer portal software, customer service automation, and ticketing features.This enables agents to rapidly respond to customer queries, monitor progress, and keep all information centralized.It’s a scalable, user-friendly platform ideal for small businesses aiming to provide superior customer support to drive business growth.As your startup expands and your customer service needs become more complex, you can upgrade your plan to add new features and meet your requirements.Teams have the flexibility to customize the software as per their requirements, including custom fields and workflows.Should you require help, the LIKE.TG support team is to answer any questions.Arrange a live demo to explore how LIKE.TG can benefit your support team.Top featuresRobustticket routing systemKnowledge base softwareIntegrationsReports and analyticsEffectiveautomationTeam collaboration featuresCustomizable, expandable, intuitive interfaceArtificial intelligence toolsMultichannel supportCustom fieldsAutomated workflowsCustom SLA integrationScalabilityPricingLIKE.TG offers the following three categories as its affordable pricing plans.Scale:$25for 3 agents/monthGrowth:$50for 3 agents/monthEnterprise:$75for 3 agents/monthFree trial duration: 15 daysStartup programQualified startups can receive the Growth plan entirely free for one year.Syncfusion customers are provided with 1-year free usage offer.2. ZendeskZendesk is a cloud-based help desk software. Image source: ZendeskWith Zendesk, startups can effectively manage, track, and resolve customer support tickets, ensuring a seamless customer experience.Key featuresReporting and analyticsIntegrationsAI and automationMessagingHelp centerScalabilityPricing for basic annual plansSupport Team: $19 per agent/monthSupport Professional: $55 per agent/monthSupport Enterprise: $115 per agent/monthFree trial duration: 14 daysStartup program: Qualified startups can receive their first six months free.3. HiverHiver is a user-friendly help desk software solution that is especially beneficial for startups.Image source: HiverHiver allows startups to manage their customer support services directly via Gmail.The software provides a shared inbox feature where all support emails can be accessed by the team.It also allows for the assignment of emails to particular team members to ensure accountability and timely responses.Key featuresCross-team collaborationKnowledge baseAutomationSLA remindersPersonalized email templatesCollision alertsPricing for yearly planLite: $15 per user/monthPro: $39 per user/monthElite: $59 per user/monthFree trial duration: 7 daysStartup program: Qualified startups can receive their first six months free.4. FreshdeskFreshdesk is cloud-based customer support software for businesses of all sizes, including startups, offering a variety of solutions.Image source: FreshdeskIt is easy to set up and requires minimal training to navigate its features.The software serves as a contact center solution and ticketing system, featuring integrated support for voice conversations and omnichannel messaging.Key featuresKnowledge baseCollision detectionAutomationsIntegrated ticketingSLA managementPricing for annual plansFree: Up to 10 agentsGrowth: $15 per agent/monthPro: $49 per agent/monthEnterprise: $79 per agent/monthFree trial duration: 14 daysStartup program: Qualified startups can save up to 90% on their first year and continuing discounts for subsequent years.5. HubSpot Service HubHubSpot Service Hub is a customer service platform that helps startups manage and connect with their customers more efficiently.Image source: HubSpotIt features a dashboard that consolidates all customer inquiries in one place, providing full transparency into the status of each one.This means no ticket will slip through the cracks, ensuring efficient and timely customer support.Key featuresAutomationShared inboxEmail tracking and notificationsConversation routingSLAsKnowledge basePricingFree Tools: $0 (limited features)Starter: $18 per month (2 users)Professional: $450 per month (5 users)Enterprise: $1,200 per month (10 users)Free trial duration: 14 daysStartup program: Qualified startups can receive 30%-90% off their first year and continuing discounts for subsequent years.6. LiveAgentLiveAgent is user-friendly help desk software suitable for startups.Image source: LiveAgentIt provides a platform where businesses can manage all their customer interactions from various channels in one place. This includes emails, chats, social media messages, and calls.Key featuresReportingAutomationAPI and integrationsUnlimited ticket historyPricing for annual planFree: $0 per agent/month (limited features)Small: $9 per agent/monthMedium: $29 per agent/monthLarge: $49 per agent/monthEnterprise: $69 per agent/monthFree trial duration: 7 days with free email. 30 days with corporate email.Startup program: Qualified startups can receive the large plan for free for 6 months and receive an additional 6 months for 50% off.7. Help ScoutHelp Scout provides a robust shared inbox solution for small businesses, consolidating all customer service emails in one location.Image source: Help ScoutIt allows startups to manage their customer interactions in a central place, making it easier for teams to collaborate and respond to customer queries promptly.This help desk software for small businesses offers a range of features that make customer support seamless and hassle-free.Key featuresTicket routing and prioritizationAutomated workflowsExtensions and integrationsMultichannel communicationEmail and live chatCustom reportsPricing for annual plansStandard: $20 per user/monthPlus: $40 per user/monthPro: $65 per user/monthFree trial duration: 15 daysStartup program: Qualified startups can receive their first 6 months for free.8. ProProfs Help DeskProProfs Help Desk is a customer service tool designed to help small and medium businesses manage customer queries and resolve issues effectively.Image source: ProProfsIt provides a shared inbox for managing and tracking customer emails, a knowledge base for self-service support, and a chat tool for instant resolution of customer queries.Key featuresLive chatShared inboxKnowledge baseReporting and analyticsTicket managementPricing Free for 1 agent$20 per user/month for teams9. SpiceworksSpiceworks is an excellent tool for startups, especially for those with a limited budget.Image source: SpiceworksIt is free, cloud-based help desk software that provides businesses with all the necessary tools to handle their IT support.It is an ideal solution for startups as it helps them manage their customer support services effectively without having to invest in help desk software.Key featuresKnowledge baseReporting and analyticsTicket managementAutomationPricing for annual plan: Free for all users.10. Vision HelpdeskVision Helpdesk is cloud-based customer service software that offers multichannel helpdesk support to businesses of all sizes, including startups.Image source: Vision HelpdeskThis software enables automatic routing of incoming tickets using round-robin assignment.Key featuresShared inboxMultichannel supportWorkflow automationsEmail ticket creationReporting and analyticsPricing for annual plansStarter Help Desk: $12 per agent/monthPro Help Desk: $20 per agent/monthSatellite Help Desk: $24 per agent/monthPro Service Desk: $32 per agent/monthEnt Service Desk: $48 per agent/monthFree trial duration: 30 daysComparison of 10 best free help desk toolsThe following is a summary of the best help software for startups in 2024.NameTop featuresStarting prices LIKE.TGRobust ticketing routing systemKnowledge base softwareIntegrationsReports and analyticsEffective automationTeam collaboration featuresCustomizable, expandable, intuitive interfaceArtificial intelligence featuresScalability$12/user/monthZendeskReporting and analyticsIntegrationsAI and automationMessagingHelp centerScalability$19/user/monthHiverCross-team collaborationKnowledge baseAutomationSLA remindersPersonalized email templatesCollision alerts$15/user/monthFreshdeskKnowledge baseCollision detectionAutomationsIntegrated ticketingSLA management$15/user/monthHubSpot Service HubAutomationShared inboxEmail tracking and notificationsConversation routingSLAsKnowledge base$18/user/monthLiveAgentReportingAutomationAPI and integrationsUnlimited ticket history$9/user/monthHelp ScoutTicket routing and prioritizationAutomated workflowsExtensions and integrationsMultichannel communicationEmail and live chatCustom reports$20/user/monthProProfs Help DeskLive chatShared inboxKnowledge baseReporting and analyticsTicket management$20/user/monthSpiceworksKnowledge baseReporting and analyticsTicket managementAutomationFree for all usersVision HelpdeskShared inboxMultichannel supportWorkflow automationEmail ticket creationReporting and analytics$12/user/monthChoosing the right free IT ticketing system softwareIn conclusion, free help desk software is a critical tool for small businesses that aim to provide a high level of customer service.It not only helps manage and resolve customer issues effectively, but also provides features that enhance support workflows, foster team collaboration, and deliver insightful reporting.Help desk software can vary greatly in terms of complexity, cost, and customization options.Therefore, startups should carefully consider their specific needs, budget, and resources when choosing help desk software.Related blogsThe Best Customer Service Software for 202315 Best Issue Tracking Software Solutions for 2023

Most businesses have a team dedicated to providing excellent customer service every day.However, taking care of your employees and offering them support when necessary is just as crucial to running a successful business as providing excellent support to your customers. Customer satisfaction and employee satisfaction reflect each other.While happy and motivated employees tend to give their best at work to satisfying customers, frustrated employees are likely to spread negativity to customers and perform poorly, as well.Additionally, having your employees prepared leads to an increase in employee productivity, speeding up problem resolution, and higher employee retention rates.In this blog, we explore several best practices and guidelines to internal customer service. What is internal customer service?Internal customer service refers to the support and assistance provided to employees within an organization. This is often the case in a work environment where team members support each other to accomplish tasks.For example, in a software development team, a developer might need assistance from another developer who is more experienced or has a particular set of skills.The developer assisting in this context is a customer service provider, while the one seeking help is the customer.The main aim is ensuring employee satisfaction, keeping them happy and motivated, and creating a positive work environment for productivity and success.Difference betweeninternal and external customer serviceThe difference between these two types of customer service lies in the recipients and the context in which the service is rendered.Internal customer serviceExternal customer serviceRecipient of serviceThe support and assistance is provided specifically to employees.The support is provided to individuals outside the organization, such as customers, vendors, suppliers, or stakeholders.FocusFocuses on meeting the needs and expectations of employees and ensuring their satisfaction.Revolves around customer satisfaction and maintaining lasting relationships.CommunicationInvolves interactions among different teams or departments.Involves interactions with organization’s clients or partners.MetricsTrack employee-related metrics, such as their satisfaction, productivity, inter-departmental collaboration, and internal customer service efficiency.Track customer-related metrics such as their satisfaction, loyalty, efficiency at using products, retention, and churn rates.Both internal and external customer service are crucial for the success and growth of an organization, as they contribute to overall employee satisfaction, customer loyalty, and business performance.Best practices for enhancing internal customer serviceThe following are some of the strategies for ensuring you provide outstanding internal customer service.1. Understand your employees betterA company should try to know its employees, get their perspectives and what motivates them, to gain insight into their thoughts and emotional requirements.By attempting to grasp the origins of their viewpoints and experiences, organizations can optimize their internal customer service practices and establish a benchmark for excellence.Promoting empathy and patience in the workplace helps companies address employee needs and concerns better, thus improving their satisfaction and fostering productive relationships within the organization.2. Offer training programs for employeesSometimes, the same problems recur, making it difficult for staff members to work efficiently. Therefore, companies should continuously train staff members so they can handle even complicated problems on their own.They can consider implementing the following:Arrange training workshops for staff members to acquire optimal communication and problem-solving techniques.Hold regular company meetings that involve all relevant employees to discuss recent rising issues and come up with lasting solutions.Create forums for employees tolearn and practice newEstablishing such programs as a routine will equip workers to handle similar situations on their own in the future.3. Always be friendly and keep an interactive toneAlthough professionalism is valued, not all internal interactions inside a company should be conducted formally.Building relationships among internal stakeholders during departmental exchanges requires using a conversational tone.Your support teams should practice speaking to one another politely and with respect at all times. Employees should try and hold casual conversations, with friendly tones.They should also always be encouraged to lend a hand to co-workers in need.4. Establish clear objectives targets for your employeesIt’s challenging to work for a corporation if you are unsure of what is expected of you. You should set clear expectations for internal support in your organization.Make sure all your staff members are aware of the precise standards you expect them to uphold and that they know their roles.5. Offer clear instructions on how to resolve employee-related issuesWhen faced with issues, employees often rely on the guidance and expertise of their internal customer support team.By articulating precise instructions, these co-workers can effectively help them solve their problems.For employees who frequently help other employees, make sure they know how to identify and emulate good directions.This not only saves valuable time but also minimizes the potential for confusion or misinterpretation.6. Provide multiple communication channels for your employeesCompanies should strive to offer a variety of communication channels through which their employees can interact and seek support. These channels can include email, an internal help center, and messaging apps.An multichannel strategy lets:All employees communicate with each other effectively via any preferred channels.Your employees reach your dedicated internal customer service team.Your employees select the channel that works best for them.Information is streamlined across departments, which minimizes pointless inquiries and prevents crucial information from becoming lost or distorted during communication.7. Make self-service optionsMaking support resources easily accessible to all employees lets them resolve their issues independently.It’s beneficial to have a central repository such as an internal knowledge base with resources like regulations, policies, troubleshooting, and frequently asked questions.A knowledge base will serve as a comprehensive source of information that’s helpful for internal customer service to be effective.To improve employees’ satisfaction, you can also create online platforms such as community forums where staff members can ask for and share suggestions and ideas at any time.These self-service tools can also be utilized for training and staff onboarding.8. Pay attention to your employees and monitor their feedbackListen to employees’ concerns and reach out to them to get a clearer picture of issues at hand.Team leads should initiate open and transparent communication amongst the team members.These leads should pay attention to employees’ experiences at work when it comes to solving issues.Actively seeking feedback about workflows, either through structured surveys or informal conversations, lets you gain a comprehensive understanding of employee concerns, suggestions, and expectations.Such feedback serves as a valuable tool in identifying the root causes of internal customer service gaps. It enables organizations to devise action plans to rectify the shortcomings or make necessary improvements.9. Celebrate and reward exceptional support effortAccording to Deloitte, recognition raises employee engagement, which in turn raises work performance and creates business value. Appreciation boosts output, performance, and employee engagement by 14%.Companies should encourage a culture where helping co-workers is expected by implementing initiatives that recognize and reward employees who do it.You can consider the following appreciation strategies:Reward and honor staff members who have gone the extra mile to assist colleagues when necessary.Thank employees who provide support that enables others to complete an assignment successfully.Recognizing and celebrating employees’ efforts and achievements not only boosts morale but also reinforces a work culture in which employees want to work.Why is internal customer service important?The following are some advantages of placing emphasis on internal customers in an organization.Improves employee satisfactionWhen employees feel supported and have their needs met, it makes their work easier and they are more likely to feel motivated and be more productive.Speed up problem resolutionGood internal service fosters a culture of teamwork and collaboration. When employees know can rely on their colleagues for assistance and have an easy means of asking for it, they feel more comfortable asking.Instead of floundering for a long time trying to solve an issue, an employee will know who to ask for a solution and feel at ease doing so.Improves external customer serviceThe experiences of external customers are the main emphasis for most organizations.However, an organization that values internal customer service often improves their external customer service.Suppose your customer service employees receive good treatment and are comfortable with their responsibilities.In that case, they will enjoy working for your company and be willing to go above and beyond to provide your consumers with the same experience.As a result, a business may be able to gain more loyal customers and enhance the calibre of service their customers receive.Increases employee retention ratesA strong internal customer service culture can contribute to higher employee retention rates.When an organization attends to the needs of its employees, they tend to be more loyal to the organization.They will not only work harder but also be less likely to seek employment elsewhere when they feel valued and supported.Better reputationWhen supporting each other is encouraged and employees are satisfied, they are motivated to leave positive reviews andfeedback about the company on sites like Glassdoor.Such a positive company reputation can attract and retain top talent, since employees are more likely to seek opportunities in organizations known for their excellent employee support.Improves employee productivityEfficient internal customer service processes help employees access the tools, information, and resources they need to perform their jobs. This in turn enhances their overall productivity.LIKE.TG tools for internal customer serviceHere are examples of the tools that businesses can utilize for internal customer service:Email addresses: Create a work email address for each employee to interact with others This is usually something like [email protected] communication platforms: These are integrated communication tools for casual interactions between employees that occur more frequently, such as Microsoft Teams and Slack. Employees can chat, video conference, and share documents instantly.Live chat software: Supports real-time interaction between employees, ensuring any issues that need immediate attention are resolved quickly.Embeddable web forms and widgets: Allows employees to easily contact each other via contact forms embedded in the company’s internal and external websites and access different help center pages, like an internal knowledge base, FAQs, and more.Mobile app: Provides instant access to LIKE.TG from a mobile device, freeing internal support agents to do their jobs beyond the confines of their desktop or laptop.Internal help desk software: These are tools with which employees can make support requests and create tickets for different departments to collaborate and address their issues swiftly. For example, LIKE.TG is cloud-based, modern customer service software that facilitates a wide range of customer support activities for both internal and external customers.Self-service portal: Establish web-based employee portals and help centers, where company employees can obtain HR data, search for solutions to commonly asked questions, and access the most recent information regarding benefits, laws and regulations, and other things.Examples of internal customer serviceHere are some common examples of internal customer service in a company.DepartmentRoleAdministrationThese roles provide administrative support to various departments, including scheduling, document management, and general assistance.HR serviceThe human resource (HR) department is responsible for managing employees’ experience. The department assists employees with onboarding, benefits, payroll, and other personnel-related matters.IT supportThe IT support department provides technical support to other departments, helping with hardware issues, technical troubleshooting, software installation, network problems, and more.Facilities managementThis department ensures that the workplace is well-maintained, including managing office space, cleaning, and repairs.Training and developmentThis department offers training programs to help employees enhance their skills and knowledge.Internal help deskA help desk provides a central point of contact for all internal inquiries and support requests. It connects all departments and can offer a central repository for documents and basic information from all of them.Employees assistance programAdministrators of programs like this offer counselling and support services to employees dealing with personal or work-related issues. Top of FormElevate team performance by utilizing internal customer serviceAny organization will benefit from providing excellent customer service to both employees and customers alike.Employee satisfaction will increase if you treat them with care and provide support. Establishing a cooperative employee culture benefits everyone in an organization.Schedule alive demoto see howLIKE.TGcan help your customer support team more easily address other teams’ needs. Start afree trialto explore its many features. If you have any questions about the product and its capabilities, feel free to contact theLIKE.TG support team.

Black Friday is possibly the most significant shopping day of the year. As Black Friday approaches, anticipation for amazing deals and intense shopping ensues.Businesses and their staff will be swamped making sales and preparing orders, while customers will be busy filling holiday wishlists and searching for the best bargains.Research from McKinsey reveals that during the holiday season, 43% of U.S. consumers will change retailers if they offered lower prices. Before revealing your exclusive offers, it’s recommended to prepare for the surge in Black Friday customer service inquiries.Customers will have questions about prices, stock availability, delivery, and return policies.It’s easy to become overwhelmed by these queries, but what if there were a more efficient approach? As with any large-scale shopping event, it’s expected that there may be minor issues and setbacks.This necessitates streamlining your support strategy prior to the peak season. Black Friday customer service tips to considerHere are some Black Friday customer service tips on maintaining a low-stress environment and boosting customer satisfaction this Black Friday.1. Create unforgettable experiences with personalized customer engagementIn the height of the holiday shopping season, customers are presented with an array of choices. While Black Friday can be a thrilling experience, the true delight lies in establishing enduring connections with your customers.The dialogues that take place during the shopping frenzy can significantly influence their perception of your brand. Hence, it is important to note that every customer is unique with their own preferences and needs.Personalize your customer service per their requirements and try to exceed their expectations.By being kind and supportive, and simplifying processes for them, you will retain customers with these positive experiences long after the sales have ended, creating a lasting positive impression.Providing a memorable experience to your customers will not only help you in retaining them but also in acquiring new ones.2. Quickly assist customers to ensure a successful checkoutYour customer service plan should incorporate strategies to ensure swift response to customers.During the rush to secure the best Black Friday deals, holiday shoppers require immediate answers to their queries.Delayed responses, particularly during high-traffic events such as Black Friday, can lead to lost sales.Enhancing response speed can be achieved by:Adequately staffing your service team: Ensure that you have enough staff on hand to handle the increased volume of shoppers.Training your customer service team: Make sure your staff is well-trained in all aspects of the checkout process. This includes knowing how to handle common issues that can arise, such as price discrepancies or payment problems.Be prepared to solve problems quickly: This could include having a manager or supervisor on hand to handle any issues that arise, or having a system in place for quickly addressing any technical issues with your checkout systems.Prioritize customer needs: Understand and prioritize the needs of your customers. If a customer needs assistance in finding a product, guide them promptly to keep the checkout process moving.Have templates ready: Using templates, have answers ready for frequent customer inquiries.3. Ensure return and exchange policies are readily availableHaving clear and easily accessible return and exchange policies is essential for any business. By developing and indexing FAQs and return/exchange policies, and making them readily accessible online, businesses can streamline the buying process.It’s critical to ensure that your return and exchange policies are clearly laid out and readily accessible to customers.This not only helps the customer understand what their options are, but it also saves your customer service team valuable time as they won’t need to explain the policies repeatedly.This also provides shoppers with a sense of security and trust, knowing that they can return or exchange items if they are not satisfied.This is especially important during Black Friday sales, where the volume of purchases is significantly higher than usual.By ensuring that your return and exchange policies are readily available, you can make the Black Friday shopping experience more enjoyable and less stressful for everyone involved.4. Allow customers to assist themselves using self-service resourcesUsers are increasingly seeking to solve their own issues without the need for direct interaction with support agents.A study conducted by Nuance Enterprise confirms that 67% of customers prefer utilizing self-service options, such as online knowledge base articles and FAQs, instead of conversing with a company representative.With Black Friday looming, now is the perfect opportunity to enhance your self-service options and keep them updated with relevant information.Self-service resources are a crucial part of any service-oriented business. They not only reduce the workload of support agents but also enhance the user experience by providing immediate solutions.Having self-service options is more than just empowering your customers to handle their issues; it’s a strategic step that lightens the load on your team during high traffic periods.Implementing self-service resources is a win-win situation for both businesses and users. It reduces the pressure on support agents and provides users with immediate solutions, enhancing their overall experience.5. Make it easy for customers to get in touchEvery customer is unique, and their preferred methods of contacting a business are equally diverse.Offering multiple communication channels can help cater to the different preferences of your shoppers.The choice of communication channels is ultimately yours, but customers will gravitate toward brands that are easy to engage with and contact.No matter how many communication channels you decide to use, it’s crucial to ensure they function cohesively.Get ready for Black Friday customer serviceE-commerce and retail companies often experience heightened traffic during times like Black Friday and Cyber Monday, presenting significant challenges for customer service agents.To ensure a successful holiday season, it is essential to start early, prepare well, and plan thoroughly.By following these customer service tips, you can ensure that your shoppers have a smooth and successful checkout experience on Black Friday.This not only increases Black Friday sales, but it also builds customer loyalty and encourages shoppers to return to your store.A support platform such as LIKE.TG offers quick, multi-channel capabilities that enable your customer service team to swiftly and effortlessly address a large number of customer issues and inquiries.Schedule a live demo to explore how LIKE.TG can improve your business and assist customer service teams during Black Friday. Start a free trial to explore its many features.If you have any queries about the product and its capabilities, feel free to contact the LIKE.TG support team.Related blogsWays to Prepare Your Support Team for Black Friday 2022Best Black Friday SaaS Deals in 2023

We are thrilled to introduce our exciting November product release! The November product release has several new features designed to enhance the user experience and improve productivity.These features have been developed based on user feedback and industry trends.In addition to new features, the November product release also includes several improvements to existing functionalities.These improvements aim to address previous limitations and provide users with a more seamless and efficient experience.The LIKE.TG team has incorporated the following features to elevate your customer support experience.Ticketing systemThe ticketing system has been improved with the following update.Additional configurations to manage CC field in ticketsUsers can now manage the configuration for the CC field at the organizational level. This can be enabled through the general settings in the admin section.Contact moduleThe contact module has been updated as follows.Advanced filters and views supportIn the contact module, updates have been made to include advanced filtering support, enabling the module to operate in a manner similar to ticket filtering. These filters can also be saved as views.Activity moduleTo enhance the activity module capabilities, the following new features were added.WorklogsThe activity module now includes support for worklogs.A worklog provides valuable insights that can be used to improve time management, resource allocation, and project planning.Agent signature support for forward ticket activityThe recent update in forward ticket activity is support for the use of agent signatures, much like in regular tickets.If an agentrepliesto a forwarded ticket using a configuredsignature, it will be automaticallyloaded.Webhook support for the activity moduleWebhooks now include activity events. This enables the transmission of real-time data from the activity module to external applications.Reports and analyticsThe following feature has been added to the reports module.Ticket metrics reportThe reports module now includes a new report titled Ticket Metrics Report. This report provides a variety of ticket-related metrics in a table format.Using this report, you will be able to view ticket-related metrics such as:First response achievedFirst response breachedAgent update countRequester update countAdditionally, it comes with advanced filtering and export options.Underlying data support for stats and chart widgetsAll dashboards and reports can now display their underlying data. You can see this data by clicking on a stat or chart, which will prompt a dialog box with the relevant data.Furthermore, this data can beexportedto Excel and used for further analysis.Knowledge baseThe quality of our knowledge base software has been enhanced with the addition of the following new features.Support for bulk article deletionWe’ve introduced a new feature that allows for bulk deletion of multiple knowledge base articles in one go.This will significantly reduce the time and effort spent on removing a largenumberof articles.Turn auto save option on or off for KB articlesThe automatic saving of articles can now be enabled or disabled using the Auto Save toggle button.When enabled, changes are automatically saved to a draft while an agent edits an article.Some agents may prefer not to have their changes saved automatically, so they can disable this feature.Manage knowledge base article tagsThis new feature enhances your ability to manage tags on your knowledge base articles.It allows you to add, edit, delete, and arrange tags, making it easier to categorize and locate articles based on them.AutomationThe following functionality has been enhanced to make automation more efficient.Share ticket actionThe automatic sharing of tickets with groups and agents during ticket creation or the updating of events is made possible by the integration of the share ticket feature in the event trigger automation.IntegrationThese integration updates ensure the smooth functioning of your various software applications.MS TeamsintegrationMicrosoft Teams nowsupports a two-way sync integration withLIKE.TG. Thisfunctionenables you to add responses, add notes, andupdateticket properties straight from Microsoft Teams.Shopify integrationYou can now cancel and refund orders directly fromLIKE.TG, thanks to the Shopify integration.Admin moduleThe admin module has been updated to improve the user experience.Setting custom status for agent availabilityA new feature has been introduced for adding custom availability statuses.Admins can add new statuses according to their organization’s needs.This new feature can be found in the agent availability status module within the admin section. However, it’s worth noting that this feature is not available with the Starter or Standard plans.To control the ability to change statuses, an additional permission has been incorporated into the roles and permissions module.Import contacts and contact groups in bulkWe have implemented a feature that allows users to import contact and contact group files directly from BoldDesk.This functionality enables the swift creation of numerous users and contact groups in bulk.Support for Google Tag Manager ID in customer portalUsers can now integrate the Google Tag Manager ID into the customer portal.The Google Tag Manager ID enables you to update measurement codes and related code segments swiftly and effortlessly, collectively referred to as tags, on your website or mobile app.Customize approval module email templatesYou can now customize the email templates for the approval module via the email notification module in the admin section.Article satisfaction rating in embeddable widgets and formsThis new feature allows you to incorporate options for rating article satisfaction within your knowledge base widgets and forms.This functionality gives users the opportunity to provide feedback on the usefulness and relevance of articles directly within the context of their support interactions.Apply field display condition using multiselect dropdown fieldPreviously, ticket fields did not support the inclusion of multiselect fields in field display conditions.However, now the support for this feature has been provided. Note that only the in operator is supported when using a multiselect field.Excel export option for admin modulesThe following admin modules now have the ability to export data to Excel:Ticket viewsGroupsAgentsEdit names ofpredefined ticket system viewsAdmins who have permission to manage views can now also edit the names of default system views.Mobile applicationThe following new features and updates have been added to the mobile application.Switching and adding multiple accountsThe LIKE.TG mobile app offers agents the convenience of effortlessly adding and managing multiple organization portals.It also provides a smooth experience for switching among these accounts without the inconvenience of logging out and logging back in.Share ticketsTicket sharing, which was previously exclusive to the web version of the agent portal, is now also accessible in the mobile app.Copy web ticket URLUsers can copy the web URL of a ticket to share it with a customer or end user.Check out these new feature updates!This November product release, with its new features and improvements, provides users with an enhanced experience and improved productivity.If you are not yet a LIKE.TG customer, contact us to arrange a 30-minute live demo to explore its latest features and see for yourself how it can transform your customer support. Alternatively, register for a 15-day free trial today.Related blogsLIKE.TG Release Announcement: September 2023 New Features Update!LIKE.TG Release Announcement: July 2023 New Features Update!LIKE.TG Release Announcement: May 2023 New Features Update!

Many businesses fail to meet their customers’ expectations by waiting for customers to reach out first, creating a barrier between themselves and their customers.This leads to a damaged customer service reputation and a poor customer experience, making customers feel insignificant.Businesses should instead implement a proactive customer service model, which includes anticipating and addressing customer needs before customers even realize it.Be the first to act and offer proactive customer support to build customers’ trust, establish your brand as their preferred choice, and improve customer relationships. What is proactive customer service?Proactive customer service involves businesses taking the lead in anticipating customers’ needs and issues through various channels and coming up with solutions before issues occur.Businesses can apply proactive customer service in different ways. For example:By providing immediate solutions and reaching out before issues occur.Informing customers of any delays in delivery.Immediately alerting customers when there is scheduled maintenance or product troubleshooting.The focus of support is on resolving customer issues and providing high-quality assistance. This helps businesses identify potential issues and provide timely and relevant information or solutions.Ultimately, this fosters stronger customer relationships and ensures a positive customer experience.Proactive vs reactive customer serviceProactive customer service Reactive customer serviceThe business is the first to make contactThe customer takes the initial stepProactive service entails a pre-emptive mindset and forward-thinking, whereby companies take the initiative to address customer needs and concerns before they even ariseReactive service relies on reacting to customer complaints and inquiries after the problem has occurredThis proactive approach involves actively seeking opportunities to enhance the customer experience through personalized recommendations, timely updates, or preventive problem-solving measuresReactive service involves a more passive and responsive approach, where companies only address issues after they have been brought to their attention by customersIn the customer service field, there is a difference between proactive and reactive approaches. The key to understanding the distinction is recognizing who initiates the interaction.If your customers’ expectations aren’t met, they may be frustrated with your brand. Even if there’s a solution, the issue could be complex and require a lot of time and effort to resolve.Proactive customer service is also a strategic and customer-centric approach that anticipates and addresses customer needs.It creates a positive and memorable experience, fostering loyalty and long-term success.Proactive customer service is beneficial, but businesses cannot anticipate all customer needs. The ideal approach is to make use of both proactive and reactive strategies.Pinpoint areas where proactive customer service can help, and use reactive customer service to respond to inquiries, provide answers, and guide customers to success.Why should you provideproactive customer support?Companies that prioritize their clients often achieve impressive results. Adopting a proactive approach to customer service allows businesses to address potential issues before customers have to seek assistance.This also allows support teams to detect critical issues or problems early, facilitating timely resolution and preventing escalations.Additionally, companies also demonstrate a customer-centric approach when they aim to deliver an exceptional experience by predicting and meeting customers’ needs.Proactive customer service reflects a dedication to outstanding service and contributes to an improved net promoter score.Effective ways to deliverproactive customer serviceThere are strategies that can be employed to effectively provide proactive customer service. They include:1. Understanding your customersTo implement proactive customer service, it’s crucial to first understand your customers. This means investing time to know them better before anticipating their needs.This understanding will form a foundation for enhancing your proactive customer support abilities.This can be achieved by conducting surveys, actively listening to customer inquiries on social media, and monitoring feedback and reviews on dedicated community forums.It allows businesses to provide excellent customer experiences while identifying customer challenges, what motivates them, and their pain points.Having this deeper understanding will enable you to proactively meet customers’ most important needs, thereby boosting satisfaction levels.2. Regularly contacting customers for feedbackOne common mistake that businesses often make is assuming they know what their customers want and need.Regularly collecting feedback can reveal patterns such as recurring complaints from potential buyers or frequent complaints from existing customers.To obtain a more comprehensive understanding of your customers and their needs, it is recommended to regularly conduct customer surveys.These surveys can identify common issues faced by customers and provide valuable insights for product or service enhancement.Therefore, it is important to include open-ended questions in your survey, such as “what problems are you currently facing with our product?”Feedback can be collected through various means such as:Interviewing current customers to understand their issues and ways to enhance your product or service.Examining information from your help desk software to identify and address common problems.Monitoring your company’s social media pages for user comments and remarks about your brand or products and services.Sending surveys to former customers using tools like web forms or community forums.This will provide you with the understanding required to implement proactive customer service measures that effectively address actual problems your customers are experiencing.3. Interact with your product and servicesInteracting with a product feature is a proactive approach to customer service. This strategy sets customers up for success by suggesting enhancements or additions that could enhance their experience.When launching a new product or feature, it is essential to ensure thorough internal testing.Employees are often the best source of detailed feedback because they are highly familiar with the product.They can proactively identify potential issues customers might encounter and find solutions to prevent any inconvenience beforehand.By consistently foreseeing and tackling your customers’ needs and desires, you can tailor the customer experience and make customers feel valued.4. Educate your team to be proactiveThe key to proactive customer service is having competent and accountable support teams. This includes everyone in your organization, as their insights and experiences can contribute to effective strategies.Training your support teams to anticipate and address customer queries, staying updated on trends, and focusing on proactive service, enhances customer satisfaction.Establishing an internal knowledge base and educating employees on proactive support can make a significant difference in how customers perceive your brand.Encouraging ideas from across your organization can greatly enhance customer experience.5. Be honest and transparentConcealing problems can be one of the most detrimental actions. During times of crisis, it is important to be proactive and contact your customers before they become aware of an issue.Modern consumers want sincere relationships with brands they support. According to a study by Abby McCain, 66% of customers consider transparency as one of the most appealing characteristics in a brand.Therefore, a key proactive support strategy is to acknowledge errors and inform customers of issues before they discover them on their own.Apologize to and notify customers of technical glitches promptly to earn their trust. Be transparent and honest from the start. Offer timely solutions, discounts, or refunds if necessary.Keep customers informed about your actions to address their problems. Reassure them that the issue won’t recur.Provide contact information for questions or feedback. This approach shows commitment, honesty, and the ability to deliver high-quality results.6. Develop a knowledge base for self-serviceAccording to theHarvard Business Review, 81% of all customers try to take care of issues themselves before reaching out to live customer support. The optimal service you can provide for a customer is to empower them to serve themselves.Establishing a well-structured knowledge base that includes frequently asked questions (FAQs), manuals, how-to guides, videos and more, is a significant step toward implementing proactive customer service.By using a self-service portal and taking the initiative, customers can actively seek answers to their questions and solutions to their problems at their convenience.Businesses must ensure that the content on their website is easily accessible by avoiding these unusual mistakes.Ensure unrestricted access to informationRemove unnecessary and unhelpful subjects to create a clutter-free environmentProvide a search option for ease of navigation7. Reach out and engage with customers through social mediaBusinesses should have a social media page where they can share any news or new updates.Annabelle Nyst’s study indicates that 62% of organizations utilize social listening programs to gain a better understanding of their audiences.Businesses should actively engage with customers on online community forums, Instagram, and other social media platforms to potentially prevent the need for direct support contact.Understanding the target audience helps determine the preferred social media platform for information.Support agents can be assigned to platforms like Facebook, WhatsApp, X, or YouTube to engage with customers and address concerns.Businesses should assign respective support teams to provide a quick response to customers on different social media platforms.Engaging with customers who mention your brand on social media, irrespective of the context of the conversation, can also be beneficial in addressing their complains or issues they raise. Using social media management tools can help monitor comments and respond proactively.Following relevant keywords and hashtags on social media platforms can also facilitate proactive customer support.What are the benefits of proactive customer care?Implementing proactive customer service strategies can greatly contribute to the success of a business. Here are the key benefits:Improved customer satisfactionCustomers won’t forget errors unless they are resolved with superior and proactive customer care. However, mistakes do happen, but exceeding customers’ expectations is the key to redemption.When you proactively address customers’ dissatisfaction with your company or brand, it reduces the likelihood of them reaching out to you.Reduced support callsA customer service approach that prioritizes responsiveness necessitates the constant availability of support agents.The exact time when customer issues will occur is uncertain. This can pose difficulties for a customer service team in efficiently handling support tickets and inquiries.Investing in proactive customer support proves to be a successful tactic for reducing tickets.By minimizing common issues, support teams can dedicate additional time to addressing complex customer problems before they escalate.Enhanced customer retention rateThrough offering proactive customer service, support teams can handle all customer problems, ensuring no support ticket goes unnoticed.This approach enables businesses to emphasize the importance of the customer, and it conveys that customer’s sentiments and experiences are valued.The act is straightforward and doesn’t require much effort, yet it boosts customer loyalty, resulting in a higher customer retention rate.When a customer has a positive experience with a brand, the chances of returning or recommending the business to their friends and family are very high.Increased brand reputationA brand that follows a proactive customer service idea and consistently maintains it, is one that develops a favorable reputation among its customers.According Helplama survey revealed that 86% of consumers tend to have more loyalty towards brands that demonstrate a thorough comprehension of their priorities and preferences.By anticipating and solving customer problems before they reach out through social media, you’ll impress customers and make them feel valued. Thus, they may leave positive comments about their satisfaction with your services.Information provided on social media by customers can be internally shared with your business partners to help agents identify recurring issues and concentrate on solving them.Proactively addressing your customers’ issues will enhance your brand image.Better decision-makingThe tools utilized for tracking customer behavior, like customer service surveys, offer a crucial source of feedback. This is essential for any business aiming for consistent improvement.Customer feedback can be utilized to make better-informed product decisions and to improve product features.Additionally, the insight gathered can be used to develop resources that can address common issues without needing to contact a support agent.Boosts revenue/salesWhen customers are considering a company’ product or service, your support team should proactively approach customers and attempt to convince them to complete a purchase by providing the best offers and explaining to them how it works.By also putting substantial effort into swiftly addressing customers’ issues, their appreciation for your efforts will increase, and their gratitude for your endeavors will grow.Numerous businesses have discovered that proactive customer care, which includes immediate interaction and engagement, enhances sales.Frees up your support teamInitiating proactive support by providing a self-service option, can greatly reduce the number of support tickets, enabling customers to resolve their issues independently.This allows the support team to dedicate more time to high-priority inquiries and complex tasks.Dealing with fewer tickets allows support teams to focus better and experience less stress, enhancing their satisfaction and positively influencing their customer service.Builds customer loyaltyBy implementing proactive customer service, you can cultivate loyalty by reaching out to your customers before they seek help, offering a knowledge base and providing fantastic experiences to them.This approach offers more opportunities to address customer problems, and customers will feel that their views are valued compared to reactive support.Proactive customer service examplesFollowing are some successful proactive customer service examples.LIKE.TG’s new product release notificationsAt LIKE.TG, we use a proactive approach to keep our users informed about new product releases.Whenever a new feature or update is rolled out, LIKE.TG sends targeted emails that highlight the latest enhancements and functionalities that users can employ.This proactive communication ensures that users are always aware of changes and lets them make the most of the customer service software’s capabilities.Delta Air Lines’ flight reschedulingDelta Air Lines takes proactive steps to reduce the inconvenience caused by flight delays or rescheduling.Delta proactively notifies passengers about flight changes, cancellations, and delays via SMS or email. They provide alternative flight options and allow passengers to rebook without having to contact customer service.Amazon’s personalized recommendations and delivery alertsAmazon uses data analytics to recommend products based on past customer purchases and viewing history. By proactively suggesting relevant items, Amazon enhances the shopping experience of its users.Additionally, the online retail platform notifies customers in advance about any delivery delays.This transparency helps manage expectations and reduces frustration.Improve your customer relationships with proactive customer serviceCustomer service can be difficult, and assessing its value can be even more intricate. Adopting a proactive customer service strategy can help you progress and enhance communication methods to better comprehend your customers.By resolving their issues promptly, you can establish long-term relationships.Utilize various platforms like community forums, social media, and email ticketing systems to connect with consumers instantly.Successful proactive customer service builds trust and loyalty, enhancing your brand’s image.Make use of both reactive and proactive customer support to retain and attract more customers.Schedule alive demoto see howLIKE.TGcan enhance your business and proactive customer service.Start afree trial to explore its many features. If you have any questions about the product and its capabilities, feel free to contact theLIKE.TG support team.Related articles10 Most Popular Essential Customer Service SkillsCustomer-Centric Business – The Complete Details

Companies know that building relationships with clients is essential to their success. Increasing customer trust is one strategy to strengthen those relationships.By establishing a strong rapport with your customers, they come to rely on your products and services and become long-term supporters of your company.To foster such a relationship, businesses must appreciate and understand their clients and offer reliable, relevant experiences.Creating customer trust lays the groundwork for the long-term success of your business.In this blog post, we discuss the importance of gaining the trust of your customers and offer a checklist of the 10 crucial actions you can take to do so. What iscustomer trust?Customer trust is the confidence and belief that customers have in a brand, product, or service. It’s established when customers feel assured that a company will consistently meet their expectations, deliver quality, and act with integrity.Trust is built over time through positive experiences that demonstrate reliability, transparency, and a commitment to fulfilling promises.It’s a critical element in fostering long-term relationships, encouraging customer loyalty, and supporting a brand’s reputation.How to build trust with customersBuilding customer trust is a crucial aspect of maintaining successful and long-lasting relationships. Here are 10 strategies to help you build trust with your customers:How to build customer trust Create an excellent productProvide exceptional customer serviceCreate a loyalty programBe honest and transparentPrioritize your customersSeek customer feedback and act on itTreat your customers as you would a friendAddress conflicts clearlyShare customer reviews and testimonialsPreserve your company’s reputationCreate an excellent productConsider the requirements of your intended customers and develop products that cater to their needs.The process of crafting your product into a superior one instills a sense of confidence in customers toward your company, thereby fostering a deeper level of trust.You should ensure that your products are enjoyable for your customers to use, as this can increase the likelihood that they will stick with your business going forward.Provide exceptional customer servicePrioritizing exceptional customer service is a fundamental component of trust-building.This can be done by:Offering consistent, responsive, and personalized interactions that demonstrate a genuine commitment to meeting customer needs.Responding consistently when clients contact you with queries and concerns.Making sure your agents handle support tickets while keeping in mind that there are people who need help on the other end of the ticket number.Establishing a set of policies and procedures that guide your agents to proper responses to FAQs and the resources necessary to solve complicated problems.Businesses that prioritize customer service as a core value are more likely to establish and maintain trust with their customer base.Create a loyalty programLoyalty programs increase sales and customer lifetime value. A loyalty program pushes businesses to reward and retain clients to build exciting connections.According to a study by Zippia, 75% of consumers would change brands for a superior loyalty program.By providing loyalty programs to current clients who are already invested in your products, you can strengthen your relationship with them and show them how much you value their business.You can experiment with different programs to find which ones work best for your consumers, leading to a long-term, mutually beneficial partnership.Be honest and transparentGaining the customer trust requires being open and honest. It’s no secret that customers feel more personally connected to a company that is truthful and transparent.According to a Sprout Social study, 89% of people believe that a business can restore trust if it acknowledges its mistakes and is transparent about how it plans to rectify the situation.Being transparent with your clients shows them that your business is trustworthy, which in turn can increase their loyalty.Furthermore, this transparency can increase customers’ engagement by providing them with information about how your business is run.Transparency with customers can be achieved by:Being clear about the features and benefits of your products, services, and policies.Addressing issues or mistakes promptly and openly.Presenting the prices of your products without any obfuscation.Prioritize your customersCustomer trust will develop if you keep them at the core of your operations. Your employees’ empathy and desire to meet your consumers’ needs will determine how effectively your company builds credibility.Credibility can be achieved by:Making certain that your firm has a customer-centric.Continuously assessing customer service and adapting to better meet the demands of clients.Urging every staff member to consider how best they may serve customers in their position.Interacting with customers on the platforms that they prefer.Seek customer feedback and act on itCompanies can use Customer feedback surveys to better understand what clients enjoyed and disliked about their experiences with products and services.It’s important to gather feedback from both happy and dissatisfied customers to build an insightful, balanced assessment.Customer feedback is crucial to helping firms make decisions about improvements to products and services.Treat your customers as you would a friendLike friendships, customer relationships are based on mutual respect and trust and require time to develop.You can build a solid foundation of trust with your clients by treating them like friends.The best ways to improve customer relationships are to:Recognize devoted followers and express your gratitude, whether through small gestures or simply by consistently attending to them.Demonstrate empathy to show clients that your business cares for them and wants to help them succeed.Practice being hospitable and approachable.Communicate with your clients regularly via the platforms they prefer, such as social media, email, live chat, and website comments.Address conflicts clearlyTo gain customer trust, you must own up to your mistakes and make amends.Errors happen. When they do, accept them and deal with them directly. Don’t downplay or ignore a mistake just because it would be inconvenient to address.Especially don’t downplay a situation where you believe your clients’ data may have been compromised.Companies can further establish trust with customers by speaking with them directly, rather than relying solely on logged supports issues and tickets.Provide clear, concise answers to any inquiries from customers so that they feel heard by your service team.Share customer reviews and testimonialsCompanies can share customer testimonials, reviews, and case studies on their blog, social media accounts, and website to boost buyer confidence.According to a BrightLocal study, 76% of customers regularly check internet reviews when selecting a local business to patronize.Furthermore, 46% of consumers believe that online business reviews are as trustworthy as personal recommendations from friends or family.These statistics show that new customers will have more trust in your brand when reviews from other customers vouch for your company.Get in touch with clients who you know have had positive experiences with your business and ask them to be included in a blog post or testimonial video.Don’t hesitate to include accounts of scenarios where a customer found the product lacking and the company updated the product to respond to the feedback.Building a collection of such endorsements not only shows potential customers how reliable your company is but also shows that you value customer feedback.Preserve your company’s reputationGaining customer trust requires maintaining a positive company reputation.This involves numerous factors, such as employing and developing outstanding personnel and producing high-quality products.To preserve your company’s good name and the confidence your clients have in you, make sure you consistently live up to client expectations.Additionally, because the customer service department is typically the one that customers interact with directly, providing excellent customer service is essential to maintaining your brand’s reputation.Remember, a single negative experience has the power to ruin a customer’s perception of a brand.Why it is important to build trust with customers for businessHaving customers that trust you is vital to the long-term success of your business. Here are just a few of the advantages to building customer trust:Builds customer loyaltyWhen a customer trusts a brand, he or she is more likely to choose its products or services repeatedly and over competing brands.Customers who feel your business strives to give them the finest customer experience will be brand ambassadors.Boost your brand’s reputationTrustworthy businesses have better reputations. Positive word-of-mouth and recommendations from satisfied customers can attract new customers and enhance a brand’s image.Increases revenueCustomers are inclined to engage in repeated transactions and make larger purchases when they have confidence in a company’s products or services. More and larger transactions grow the company’s bottom line.Improves customer engagementBy actively participating in conversations, listening to feedback, and sharing experiences from customers, businesses strengthen their customer relationships.Both sides benefit from active engagement: the business gains valuable insight into its products and services, and customers feel valued and cared for.Fosters long-term relationshipsTrust is a fragile yet essential element in fostering long-term relationships. According to a study conducted by Mercuri International, 99% of business leaders believe that trust is essential to establishing enduring relationships with customers.Customer trust and long-term relationships can be built through:Effective communicationConsistent supportUnderstanding customers’ unique needsConsistent effortActing with integrityGenuine commitment to meeting and surpassing customer expectationsTrusting customers offer valuable perspectivesWhen customers trust that their feedback is taken seriously, they are more likely to share it. This input is invaluable to improving a business’s products, services, and support.How can you build customer trust?The two primary characteristics of a strong customer base are trust and loyalty. Customer trust has to be earned and maintained, just like in any other relationship. Start gaining the trust of your customers in the prospecting phase.Don’t wait until they have completed a purchase.Setting a baseline of open communication and excellent customer service goes a long way to building long-term relationships and high customer lifetime values.The right customer service and support software can significantly ease your trust-building efforts. Schedule alive demoto see howLIKE.TGcan help your company build deep customer trust. Start afree trialto explore its many features. If you have any questions about the product and its capabilities, feel free to contact theLIKE.TG support team.Related articles8 Benefits of AI in Customer Service10 Key Customer Satisfaction Metrics to Measure in 2023

A business’s ability to differentiate itself from competitors hinges significantly on superior customer service.In a highly competitive marketplace offering comparable products, customer interactions can leave an enduring impact on your customers.One Microsoft study indicates that 96% of participants consider customer service a significant factor in their decision to be loyal to a brand.By providing gratifying experiences to your customers, they remember you and share their positive experiences with others.Your customer service team represents your company, and the customer experience is shaped by the proficiency and excellence of the support they receive.Customer service is challenging, requiring a perfect blend of communication skills and in-depth product knowledge to offer an exceptional customer experience.This blog reviews excellent customer service tips to help you grow your business and improve your customer service. Top customer service tips you need to knowProviding exceptional service is a cornerstone of any successful business. Support agents are often a client’s first point of contact, making their performance crucial to the overall customer experience.PWC reports that after one negative experience, 32% of customers would cease dealing with a brand they previously loved.Here are some strategies to help support agents deliver top-notch service.1. Practice active listeningCustomers communicate because they want to be understood. Allow them to express their concerns and treat those concerns with gravity.Listening is a powerful learning tool. Stay attentive, as you may receive crucial information that could distinguish between resolving an issue and failing to do so.It is essential to listen to customers, as you can only offer effective assistance by comprehending their needs.Active listening involves:Attentive listeningAnalysis of the speaker’s wordsUnderstanding the speaker’s intentResponding thoughtfully, often with additional questionsBy employing active listening techniques, agents can foster customer relationships, inject empathy into conversations, and ensure the customer feels listened to, understood, and valued.This enables agents to provide more effective service.2. Be accessibleIn customer service, accessibility significantly influences customer experience. Being accessible means being available and easy to reach whenever your clients need assistance.Your customers should not be terrified at the thought of contacting your business for support.It should be easy for your customers to contact you when needed. Accessibility in customer service is vital for several reasons.It facilitates building trust and loyalty among your clients. Clients feel valued and appreciated knowing they can easily contact you for help.It resolves issues quickly, thereby improving customer satisfaction.It gives you a competitive edge.3. Understand your customers and their needsIn any business, understanding your clients and their needs is crucial.This is especially true in the service industry, where the success of your business depends on your ability to meet and outdo customer expectations.Gaining a clear understanding of why your customers choose your product over a competitor’s, and what they appreciate most about your offerings, will enhance your ability to serve them effectively.Understanding your customers, their reasons for investing in your product, and their likes or dislikes about your company is irreplaceable.It is key to providing efficient customer service and keeping customers satisfied.4. Foster a communityIn customer service, fostering a community is crucial to significantly improving the overall customer experience.This involves creating an environment where customers feel valued, heard, and connected.You can set up an online community, social media forum, or chat forum where your existing customers or potential clients interested in your business’s offerings can pose questions, discuss solutions, and provide mutual support.Fostering a community in customer service can have numerous benefits for businesses.It can help to:Enhance customer experienceIncrease customer loyaltyStrengthen brand imageBusinesses can successfully foster a community in their customer service by engaging regularly, providing value, encouraging participation, showing appreciation, and promoting a positive environment.5. Personalize your interactionsOne of the important strategies for improving customer service is creating a meaningful experience with a touch of personalization. This involves:Understanding customer preferencesUtilizing data-driven insightsAdopting strategies that provide tailored solutionsMcKinsey Company research indicates that 71% of consumers anticipate personalized interactions with companies they choose to interact with. The study also reveals that 76% of consumers become frustrated when these expectations are unmet.For SaaS businesses, personalization could mean adapting your service to cater to each customer’s needs.This could entail offering custom pricing based on purchase volume, personalized training, or custom integrations.While automated email templates addressing the customer by first name may be useful, genuine personalization makes customers feel like they’re interacting with a human, not just a business.6. Maintain clear and precise communicationFeeling lost and unsure about what’s happening is one of the most disheartening situations for your customers.Effective communication is the cornerstone of any successful customer interaction.The customer needs to comprehend precisely what actions are being taken or what is being offered.Given that your customers have a busy schedule, they would appreciate a streamlined communication process.Ensure the language is clear and comprehensible.7. Give priority to resolving issues at the first contact (FCR)No one enjoys repeatedly reaching out to a business for the same issue. Customers expect prompt and effective responses when they encounter issues or have questions regarding products and services.Responding promptly is essential, particularly when dealing with client requests that are time-sensitive.Practicing first contact resolution (FCR) is one of the best strategies to maintain customer satisfaction and position your company as an exceptional service provider. This means resolving your customers’ issues upon initial contact.Customers highly value having their issues promptly and effectively addressed on the first attempt. Solving problems the first time around is essential for support agents.This not only enhances user experience but also improves support team efficiency. The goal is to resolve an issue without needing follow-up.8. Assist customers across various channelsOne top-notch customer service tip is to provide your customers with various ways to reach you.Customers anticipate a seamless, multi-channel interaction, which necessitates engaging with them on their preferred platforms.The choice of channel may differ depending on:The problem at handCustomer demographicsThe ease of access to a specific channelOmni-channel customer support unifies various channels to provide consistent service and a unified brand experience across all platforms.As a business, it’s crucial to identify the channels your customers prefer to use when connecting with them. Leverage these channels to boost engagement and deliver high-quality support effectively.Such channels may include:Email supportPhone supportSocial media supportLive chat supportThese platforms ensure a smooth customer experience regardless of the chosen channel.You can offer high-quality customer service by being present across all customer touchpoints and maintaining service consistency.9. Educate and train agents on essential customer service skillsCustomer service representatives devote their time to responding to customer inquiries, problem-solving, and occasionally spotting sales prospects.To accomplish this effectively, they need a thorough understanding of the customer’s context and situation and a comprehensive knowledge of products and services.Customer service training equips your team with the necessary customer service skills to cope with even the most challenging circumstances.Enhancing your support team’s emotional intelligence, comprehension, communication skills, attentiveness, patience, time management, and issue resolution is crucial.Through regular training sessions, customer service representatives can fine-tune their abilities and gain new ones.This improves their speed and quality, delivering faster outcomes.10. Do regular follow-upsCustomers can be negatively impacted if you don’t consistently follow up with them after their interactions with you.It is vital to ensure you follow up with your customers to verify that their issues have been correctly handled and that they are pleased with your service.A brief phone call, a short support email, or even a customer feedback survey can effectively communicate your appreciation for your customers’ time and support.11. Resolve urgent customer issues firstIn customer service, it’s crucial to prioritize tasks effectively. The nature of customer issues or requests can vary greatly—some necessitate immediate attention and resolution, while others can be addressed more leisurely.One of the most important aspects of this is identifying and resolving urgent issues promptly.Urgent issues often involve situations significantly impacting the user’s experience or operations.These can range from technical problems preventing the user from using a product or service, to billing issues affecting their financial status.Promptly resolving these issues can maintain user satisfaction and trust. Using free help desk software, your agents can classify support tickets as high, low, or medium based on urgency.This enables your team to organize their day efficiently and avert any potential negative impact on your business.12. Simplify the process of gathering customer feedbackFeedback is a crucial element that helps businesses understand their customers’ needs and expectations.Regular feedback collection can aid in capturing critical customer viewpoints and pinpointing areas for enhancement.The easier it is for users to provide feedback, the more likely they are to do so.This can be achieved by creating straightforward feedback forms, providing multiple channels for feedback (such as email, social media, and your website), and making sure these channels are easily accessible.Simplifying the process of gathering feedback can lead to more valuable insights and a better understanding of your users’ needs and expectations.You can make the process more efficient and effective by using automated tools, making it easy for users to provide feedback, asking the right questions, acting on feedback, and regularly reviewing and updating your feedback process.13. Exercise empathy and patienceYour customer support team can stand out through empathy. Your customer service teams must be ready to empathize with your clients and consistently deliver consistent service.When customer service representatives demonstrate empathy, they recognize and validate the customer’s emotions and worries.This fosters a positive exchange and facilitates a more effective resolution to the problem.Companies can enhance empathy in customer service by teaching representatives to comprehend various customer situations and respond suitably.There will be numerous occasions where customers are perplexed and require time to understand the solution. You must give them time rather than having them depart with a negative impression.Establishing a supportive and appreciative atmosphere can assist agents in positively dealing with customer interactions.14. Make use of customer service templates and canned responsesOne way to achieve efficiency and accuracy in customer service is through service email templates and canned responses.These are prewritten messages that agents can use to answer recurring questions, making it quicker to respond to customers via email, chat, text message, or social media.They provide a standard format for responses, ensuring that all necessary information is presented clearly and professionally.They also save time by eliminating the need to type out the same response multiple times, and they ensure consistency in information.While these tools can be highly beneficial, using them correctly is vital to avoid sounding robotic or impersonal.15. Choose the right toolsWhile speed may not be the chief concern of customer service, response time is significant. When interactions become routine, rapidly addressing common problems can save your support representatives time.This is where automation and help desk software solutions come in.With the appropriate help desk software, you can integrate numerous tools and establish a connection between your customer service team and your clientele.Effective customer support involves a blend of technology and personal interactions.Help desk software provides a comprehensive customer experience platform that facilitates impactful customer interactions and optimizes customer service.Selecting and deploying the appropriate customer service softwareis critical in promoting customer engagement with your brand.This enhances your brand’s credibility and delivers exceptional customer experience.Leverage AI tools in customer support to streamline repetitive or manual tasks.This can minimize wait times and enhance efficiency, enabling customer support representatives to concentrate on more complex issues.16. Use positive languageLanguage can significantly impact the experience of the person on the other side of the conversation. Positive language is a powerful tool that builds a more positive client experience.It can also aid in building trust and rapport with the person you are communicating with.Using positive language makes you more likely to create a positive impression and make the other person feel valued and respected.This is crucial for customer service that focuses on the assistance you provide and the actions you can take rather than on your limitations.If a customer requests something unfeasible, positive language can propose an alternate solution that is doable and beneficial to the customer.By shifting the conversation from negative to positive, the emphasis is on the solution. This approach, which puts the result in the spotlight, decreases the likelihood of the customer becoming upset.Using positive language can prevent unintentional conflicts that arise from miscommunication. The shift may be subtle, but the impact is significant.17. Encourage self-serviceSelf-service is a powerful tool that allows users to find solutions to their problems without directly interacting with support agents.Nuance Enterprise reports that 67% of the survey participants favor using self-service tools rather than conversing with a representative from the company.It’s not a new phenomenon that customers prefer self-service. Understandably, seeking answers from a knowledge base , FAQs, or video tutorials for minor, non-urgent issues is simpler than contacting customer support.Consumers believe that self-service options enhance the quality and efficiency of customer service.By promoting self-service, support agents can focus on more complex issues requiring their expertise, eliminating your clients’ dependence on your team to provide all solutions.18. Show your customers appreciationCompanies must express gratitude for their customers and provide coupon to retain them. A mere “thank you” to a customer can go a long way in fortifying the relationship with them.Take a moment to express your gratitude to your customers for trusting you and your services. Such gestures play a crucial role in strengthening customer relationships.Showing appreciation for your customers has a significant impact: It cultivates loyalty, enhances retention, and encourages word-of-mouth referrals.Offering your dedicated customers special discounts and early access to new features is a successful strategy for enhancing the customer experience.These rewards can make them feel more appreciated and significant.If feasible, consider providing memberships, loyalty cards, and other coupons to maintain their satisfaction and ensure continuous patronage.19. Take customer complaints seriouslyTo enhance customer service and expand your business, understand customers’ positive and negative experiences.Harsh remarks do not necessarily reflect insightful knowledge, and disgruntled customers do not always indicate a problem.However, you can sometimes find valuable feedback within bitter comments—give serious consideration to each one. Keep in mind that no business is flawless.It’s natural to desire only positive feedback about your company, but in reality, negative reviews are inevitable no matter how much effort you put into satisfying your customers.While negative feedback can be difficult to swallow, see it as an opportunity to improve your customers’ experience.Gathering feedback can serve as an excellent strategy for improving your overall brand.It’s essential to solicit customer feedback about products and maintain regular contact with your customers.20. Select the appropriate closing remarksThe customer journey extends from the first interaction to the final impression. How you end a customer conversation is just as crucial as how you start it.A rude or poorly timed ending can ruin a deal and may lead to the customer not reaching out to you again.Make sure to part ways with your customers on a positive note. A simple farewell that says, “Have a nice day,” can go a long way in leaving a powerful impression.It’s equally vital to explicitly convey the forthcoming steps to the customer, particularly if their concern remains unresolved.Enhancing your closing skills can improve every interaction. This doesn’t only pertain to sealing a deal but also to concluding a conversation with a customer.Leverage customer service tips and elevate your service skillsProfessionals in customer service often serve as the initial touchpoint for customers.Regardless of how exceptional your product may be or how proficient your customer support team is, customers are likely to remember the direct interaction with your company the most.Delivering outstanding customer service is a sure way to attain and retain contented customers who will stay loyal to your brand and advocate for it.By adhering to the above customer service tips, you guarantee the success of your customer service team.Schedule a live demo to explore how LIKE.TG can improve your business operations and enhance your customer service team.Start a free trial to examine the extensive range of features available. If you encounter any inquiries about the product and its capabilities, please feel free to contact the LIKE.TG support team for assistance.Related blogsImportance of Good Customer Service10 Best Templates to Write Apology Emails to Customers10 Common Customer Service Mistakes to Avoid10 Examples of Bad Customer Service and How to Fix Them10 Important Customer Service KPIs to Track

Understanding and improving customer service performance is crucial in every business, as it affects both customer satisfaction and brand loyalty. With the help of customer service metrics, you can determine how good your customer support is and whether your support team is meeting customers’ expectations and needs.Although each customer service metric serves as a powerful tool for gauging satisfaction, efficiency, and the overall health of customer relationships, businesses should ask which customer service metrics are the exceptional performers that enable them to reliably measure their successes and which ones significantly influence their ability to ensure customer satisfaction.In this blog, we’ll discuss at length these customer service metrics. What is customer service metrics?Customer service metrics are specific measurements that assess the quality of customer service, the quantity of support issues handled, and the performance of your support team.Companies measure these customer service metrics to gain valuable insight into:How well their customer service performance isHow efficient their customer interaction isThe productivity of their support teamAreas where improvements are needed to enhance their overall customer experienceBusinesses can make informed decisions to improve customer service by analyzing these metrics, increasing customer satisfaction and loyalty.The qualities perfect ofcustomer service metricIdeal customer service metrics should have the following qualities that help them offer valuable insights and stimulate positive changes.Here are some qualities that you may consider while choosing the right metric for measuring customer service:Relevance: Customer service metrics must align with the business’s goals and objectives, providing meaningful information regarding customer service performance.Measurability: Customer service metrics should be quantifiable and measurable to facilitate data-driven decision-making.Actionability: Customer service metrics should provide actionable insights that enable teams to identify specific areas for improvement.Accuracy: Data used to measure customer service metrics should be accurate. Ensuring the reliability and consistency of the data used to calculate metrics enhances the credibility of the insights derived, supporting more informed decision-making.Timeliness: Customer service should provide up-to-date information that reflects the current state of customer service operations on time. This quality is important in a fast-paced business environment where rapid responses and adjustments are necessary.Consistency: Meaningful comparisons and trend analysis require consistency in measurement methods and data sources. Consistent customer service metrics over time provide a reliable basis for evaluating the impact of changes or interventions.The bestmetrics for customer serviceCustomer service metrics are measures based on performance, quality, and quantity of customer service. Here are some of these metrics:Quality-related metricsThe following customer service metrics measure how your customer service is impacting your customers:Net promoter scoreThe net promoter score (NPS) evaluates the probability ofconsumers recommending a business’s brand to their friends, family,and others.This assessment is based on a single question, asking if respondents would be inclined to suggest the business to others.Here is a formula you can use:How to use it:On a rating range of 0 to 10, respondents indicate their tendency to recommend their brand to others.They are then categorized as:Promoters (9–10)Passives (7-8)Detractors (0–6)The net promoter score (NPS) is a complete indicator of consumer advocacy that is calculated by subtracting the number of Detractors from the percentage of Promoters.Customer satisfaction scoreCustomer satisfaction score (CSAT) is a measurement used to evaluate the level of contentment customers experience during a specific interaction or the entire experience with the product or service.Below is a formula you can use to calculate CSAT score:How to use it:The customer satisfaction score can always be evaluated through a survey question that includes a scale, such as 1 to 5, that asks customers to rate their level of satisfaction.The resulting average score is an indication of the overall level of satisfaction.Customer effort scoreThe customer effort score (CES) is a metric used to gauge the ease with which customers can accomplish a task using a product or resolve an issue related to your brand.This measure is obtained by asking customers for feedback on their effort during a specific interaction, usually on a quantifiable scale.Here is a formula you can use:How to use it:Businesses can assess how simple it is for customers to fix problems or issues using customer effort score.A lower CES suggests that customers felt less effort was required, indicating better user-friendliness.A higher CES indicates that customers felt more effort was required during their interactions, suggesting the product was hard to use.First contact resolution rateFirst contact resolution (FCR) measures support agents successfully resolving issues during their first contact or interaction with customers.A greater rate signifies effectiveness, enhances customer contentment, and diminishes the need for customers to reach out multiple times concerning the same issue.This can be done with well-designed service level agreements (SLAs), which help the support team monitor each customer ticket.How to use it:By watching the FCR rate, you can learn how effective your customer service is and monitor your support agents’ ability to resolve customer issues during the first interaction.Average resolution timeAverage resolution time (ART) is a critical metric measuring a support agent’s average duration to resolve customer concerns. It encompasses when a customer first raises an issue until it is completely resolved.Several factors can influence ART:The complexity of problemsThe expertise of the support teamThe available tools and resources for problem-solvingHere is a formula you can use:How to use it:This metric is essential for evaluating the effectiveness and efficiency of a customer support team.A lower ART indicates a quicker response and resolution procedure, potentially increasing customer satisfaction.Conversely, a high ART may indicate inefficiencies in the resolution process, which could result in customer dissatisfaction.Customer retention rateThe customer retention rate is a metric that measures the percentage of customers a business can retain over a specific period.According to Zippia, the average customer retention rate across all industries is approximately 75.5%.Therefore, companies should strive to retain customers by offering good customer service.Here is a formula you can use to calculate customer retention rate:How to use it:The customer retention rate helps companies know how many customers are stopping their use of the company’s products or services, possibly due to dissatisfaction, competition, or unmet expectations.A higher retention rate indicates higher customer satisfaction and implies a greater likelihood of customers continuing with a company’s products or services and remaining loyal.Low retention rates indicate a decrease in customer loyalty and satisfaction.Customer churnThe customer churn rate measures the percentage of customers that stop using a brand or stop doing business with a company within a given period.This metric, which contrasts with the client retention rate, is crucial to comprehending customer attrition.Here is an example of a formula you can use: How to use it:Customer churn rate determines the proportion of lost business during a given time frame.By monitoring this rate, companies can identify strategies to retain more customers and improve their services since a higher churn rate indicates customer dissatisfaction.Performance-related metricsThese customer service metrics are used to measure how long support agents take to resolve customer issues:Ticket volumeTicket volume is the total number of customers’ support tickets or questions received within a given time frame.Here is a formula you can use to measure ticket volume:How to use it:The goal of monitoring and analyzing ticket volume is to assess the volume of work performed by the customer support team and to provide information about common trends and patterns regarding client complaints.Ticket resolvedThe “tickets resolved” metric indicates the total number of tickets the customer support team resolved.It shows the volume of successfully resolved customer issues.How to use it:This metric is important, as it indicates the effectiveness and efficiency of your support team in successfully addressing customer issues or inquiries.It can also assist in identifying recurring issues, allowing for proactive measures to prevent them.A high number of resolved tickets demonstrates a responsive and efficient support team.On the other hand, a low number may indicate inefficiencies or obstacles in solving customers’ issues or inquiries.Number of unresolved ticketsThe number of unresolved tickets measures the total number of customer problems or unresolved requests within a specific timeframe.This measure is vital because it directly affects customer satisfaction and loyalty. A high number of unresolved tickets indicates inefficiency in addressing customer issues, meaning bad customer service.It is essential for companies to monitor this measure and strive to keep it as low as possible.How to use it:By analyzing these tickets, companies can recognize opportunities for development and take the initiative to improve offerings.Additionally, reducing the number of unresolved tickets can enhance operational efficiency. Companies should keep track of open tickets to know how many are not resolved.First response timeFirst response time (FRT) is a support agent’s time to respond to a customer’s initial inquiry. It is a crucial metric that assesses the effectiveness of a customer support team.To optimize the first response time measure, it is imperative for businesses to consistently monitor and assess the duration it takes to acknowledge and address consumer inquiries through various communication channels such as email, social media, and others.Here is a formula you can use:How to use it:By measuring FRT, you can assess the following:The level of priority you assign to client concernHow well your team is providing customer supportHow well the support system is managedA prompt response demonstrates a commitment to customer satisfaction, a positive impact on customer perception, and loyalty in customer service.Average ticket handling timeAverage ticket handling time is a key measure in customer service for gauging how long it takes to address a customer’s issue or resolve a ticket. Shorter times indicate efficient service, but balancing speed with quality is tantamount.Rushing solutions for the sake of speed can lead to customer dissatisfaction.Here is a formula you can use to calculate AHT:How to use it:Analyzing trends in handling time can provide insights into support processes and workforce efficiency.Variations may signal a need for training or improved procedures.Ultimately, a well-managed balance ensures prompt, high-quality assistance for customer satisfaction and loyalty.Quantity-related metricsThe following quantity-related metrics measure how productive your customer service is and the amount of work being done:Social media metricsSocial media metrics gauge how successful your customer support agents are at meeting your customer needs.These metrics show what your social customer service team is doing well, where they can improve, and what resources they need to close those gaps.You can measure social media through the following metrics:Number of followersLikesSharesCommentsMentionsThese metrics provide valuable insights into a company’s performance, customer perception, brand awareness, and sentiment.How to use it:This metric assesses how well your social media presence reflects your brand, how involved you are with your customers, and how you can enhance your entire online presence.By tracking these metrics over time, you can make data-driven decisions to improve customer service and satisfactionCustomer lifetime valueCustomer lifetime value (CLV) is a customer service metric that quantifies the overall value a customer brings to a business throughout their entire association.Here is a formula you can use to calculate CLV:How to use it:CLV is an essential metric that aids businesses in comprehending the significance of customers and determining the appropriate allocation of resources for serving and retaining them.A high CLV signifies that you have many loyal customers who make frequent purchases and are likely to recommend your business to others.These customers need exceptional customer service, as their retention can substantially enhance profitability.Conversely, a low CLV may indicate the need to reassess the customer service approach for that segment. They may be dissatisfied, or there may be untapped opportunities for upselling or cross-selling.Frequency of upsells and cross-sellsThe frequency of upsells and cross-sells is a vital customer service metric that measures how often additional products or services are suggested and sold to customers.Successful upselling and cross-selling indicate skilled customer service, which improves the customer experience.This metric also reflects customer engagement, satisfaction, and trust in recommendations.How to use it:The frequency of upsells and cross-sells indicates the frequency at which clients upgrade their services or make additional purchases.It also assesses the effectiveness of sales strategies, enhances sale value, and maximizes revenue.Additionally, it allows companies to refine their strategies, identify opportunities for improvement, and customize their approach based on customer preferences.The importance of metrics for customer serviceBy analyzing customer service metrics, businesses can better deliver outstanding customer service, which boosts customer loyalty, customer satisfaction, and brand image.Here are some of the benefits of customer service metrics:Assessing support team performanceCustomer service metrics offer tangible insights into the effectiveness of your support team.By tracking and analyzing these indicators regularly, you can:Recognize high performersSpot areas where training might be neededMake well-informed decisions to raise the standard of serviceHave a proactive and responsive support team that contributes to ongoing improvement effortsIncreasing competitive advantage between customersCustomer service metrics can significantly impact a company’s success in a competitive market by fostering customer loyalty.Loyal customers are more inclined to recommend a business to others, increasing market share.Additionally, comprehending these metrics allows businesses to anticipate customer requirements and offer proactive solutions that stand out.Offering data for decision-makingThese customer service metrics offer measurable data that can be thoroughly examined to gain insights into customer behavior, preferences, and satisfaction.Organizations can base their decisions on factual customer feedback rather than mere assumptions.This information can guide decisions such as:Allocation of resourcesImprovement of operational proceduresAdvancement in product developmentIdentifying areas of improvementCompanies can obtain valuable information about their operations by monitoring customer service metrics.Examining these customer service metrics assists in recognizing recurring patterns and trends, highlighting areas that require enhancement.By pinpointing these areas, businesses can implement optimization strategies, thus improving the overall customer experience.Measuring efficiency in customer serviceMeasuring efficiency in customer service involves tracking key performance indicators (KPIs) that reflect how effectively and promptly your support team handles customer service requests.Monitoring average response time, ticket volume, and other customer service metrics can help businesses to:Identify challengesEnhance the customer experienceImproving customer satisfactionAnalyzing customer service metrics offers valuable insights into service quality, allowing businesses to quickly spot and deal with problems.By improving response times, resolution efficiency, and the total customer experience, companies can boost satisfaction, encourage loyalty, and promote a positive brand image.Tracking these customer service metrics also provides businesses with quantitative data and qualitative insights to improve customer satisfaction and build long-term relationships.Make use of customer service metrics to measure your performanceCustomer service metrics are crucial for assessing and improving customer experience and support operations.They offer data to evaluate support agent performance, identify areas for growth, and make informed decisions.Remember, a successful business prioritizes customers and constantly seeks to improve.Use LIKE.TG to help you improve your customer service.Sign up for a free trial or book a live demonstration to see the advantages LIKE.TG can provide to your support team. Please contact the LIKE.TG support team withany questions you may have.Related articlesImportant Metrics in Help Desk Software7 Best Techniques for Reducing Customer Service Response Time10 Important Customer Service KPIs to Track

We are excited to announce the latest new features in our December release!The LIKE.TG team is dedicated to providing you with state-of-the-art tools necessary for delivering outstanding customer experiences, and this release further demonstrates our commitment to this goal.This product release introduces a suite of new features, improvements, and optimizations that are a result of invaluable user feedback and the latest trends in customer service.Let’s explore the latest features in LIKE.TG!Ticketing systemThe following updates have been implemented in the ticketing system:Preview the attached images in tickets before downloadingPreviously, users had to download images attached in tickets to view them because no preview option was available.Image previews now open in the browser, eliminating the need to download the file before viewing it.View a ticket worklog editor’s informationWe’ve updated the worklog editor to show a clear indicator when any changes are made. Users can view information about who made the edits within the tooltip of a ticket.IntegrationsAdditional integrations have been implemented to guarantee LIKE.TG works seamlessly with other productivity apps.The highlights include:Slack integrationUsers can now integrate LIKE.TG with the Slack app. This allows users to receive instant notifications within chats and channels in Slack whenever:A ticket is created.A ticket is edited.A reply is added to a ticket.Other events occur on the LIKE.TG site.The following are the key features and advantages of this integration:Users can receive LIKE.TG notifications directly in Slack chats and channels.Support agents can receive notifications for ticket events.Users can customize the notifications sent to chats and channels based on criteria such as brand, category, and status.Microsoft Teams integration updatesThe integration of LIKE.TG with Microsoft Teams has been enhanced to include conversation thread messages that are linked to main ticket messages.Users can view conversions from the Microsoft Teams app whenever a ticket is updated, a reply is received, or a note is added.Knowledge baseThe following new features have been added to the knowledge base software:Support for bulk permanent deletion of articlesWe’ve introduced a new feature that allows for permanent deletion of multiple knowledge base articles at once.This will significantly reduce the time and effort needed to permanently delete a large number of articles.Support for bulk restoration of deleted articlesWe’ve introduced a new feature that allows for the bulk restoration of several deleted knowledge base articles at once.This will significantly reduce the time and effort needed to restore many articles.Mobile applicationThe following new features and updates have been added to the LIKE.TG mobile application.Activity module included in the mobile appThe activity module, which was previously exclusive to the web version of the agent portal, has now been integrated into the mobile app.Agents have the flexibility to monitor and handle their activities from anywhere and receive instant updates on them right from their mobile devices.Improved user interface (UI) for the switch account featureWe’ve revamped the user interface for the switch account feature.It now provides a more intuitive and visually pleasing experience, allowing users to seamlessly switch from one account to another.Reports and analyticsThe following feature updates have been added to the reports module.Inclusion of the activity module’s worklogs in the worklog reportThe worklog report has been updated to not only display worklogs from tickets but also to include information from activity module worklogs.Additionally, the option to choose worklogs from both modules collectively or from individual modules selectively has been added.Export files with hyperlinks for specific fields in the report moduleUsers can now export files from the report module that include hyperlinks.The exported file can include hyperlinks for the following fields:Ticket IDUpdate IDRequesterAgentContact GroupActivity IDSupport for all types of custom fields in the report module’s table viewWe’ve updated the Reports module’s table view to support all types of custom fields.The custom field selection for all data types is now enabled in a dashboard widget’s underlying data to allow users to select the desired custom field types when generating reports.Explore these new feature updates!LIKE.TG is engineered to adapt to your unique workflows, ensuring that every customer support interaction is efficient, effective, and, most importantly, customer centric.The features and improvements in this release further strengthen LIKE.TG to guarantee customer satisfaction and ensure that your customer service remains second to none.Get in touch with usto schedule alive demoto try out these latest features and experience firsthand howLIKE.TGcan revolutionize your customer support. Or sign up for a 15-dayfree trialtoday.Previous releasesLIKE.TG Release: November 2023 New Features Update!LIKE.TG Release Announcement: September 2023 New Features Update!LIKE.TG Release Announcement: July 2023 New Features Update!LIKE.TG Release Announcement: May 2023 New Features Update!Release Announcement—March 2023 New Features

According to Grand View Research, software-as-a-service (SaaS) is an industry with a market size valued at $261.15 billion in 2022 and is expected to grow at a compound annual growth rate of 13.7%. With the increased competition due to market growth, SaaS brands need to stand out by implementing SaaS customer success strategies that focus on customers achieving their desired goals.This becomes a win-win for both customers and SaaS brands, as it gives both the opportunity to be successful in their diverse markets. Customers get more value from interacting with the SaaS brand while SaaS companies retain their clients and gain a loyal following.But what is SaaS customer success, and how do you ensure your customers achieve it?Dive into our comprehensive guide on SaaS customer success and learn the components, importance, best practices, and useful tools. What is SaaS customer success?SaaS customer success is the measures taken by SaaS companies to ensure that their customers achieve their desired outcomes while using their software.In the SaaS industry, achieving customer success involves:Guiding customers through the initial stages of using their software.Providing exceptional support throughout the customer journey.Offering continuous education and training.Encouraging customer engagement to foster lasting relationships.Aligning software’s features and capabilities with customers’ needs and preferences.Helping customers maximize the value they derive from the SaaS brands.6 Components of customer success in SaaSFor a SaaS business to guide its customers to successful outcomes, it can integrate the following core components.Customer onboarding: This process involves welcoming new customers and providing them with resources to help them gain a better understanding of the product and utilize it to its full potential.Customer feedback loop: This involves gathering and analyzing customer feedback to assist businesses in understanding areas of strength and areas that require improvement. It offers invaluable insights into customer preferences and expectations, which can be utilized to enhance the product and service.Quarterly business reviews: Regular discussions of aspects including the utilization of products, the customer experience, and the identification and resolution of any notable hindrances customers may be facing.Self-service: This is the provision of knowledge base articles, how-to videos, and frequently asked questions with answers to help customers solve problems they’re facing on their own.Customer success planning: This is the process gathering information about the goals and challenges of customers and then planning how to help them through the latter in order to achieve the former.Playbooks: A playbook clearly outlines the best strategies and methods for achieving SaaS customer success for an organization. It includes important elements such as procedural guidelines, performance benchmarks, and carefully drafted scripts.Importance of customer success in SaaSThe following are some of the importance of SaaS customer success.Boosts customer retentionIn a highly competitive market, retaining customers can be challenging. However, effective SaaS customer success strategies can boost customer satisfaction and their continued usage of the company’s products.By offering exceptional SaaS support and guidance, customers feel valued and are more likely to remain loyal to the company.Enhances product valueWith a robust customer success strategy, SaaS companies can ensure their customers effectively utilize their product to its full potential. This increases the value derived from the product, leading to greater satisfaction and loyalty among users.Furthermore, through easy interaction and feedback, companies can continuously improve and update their products based on customer needs and preferences, thus adding more value.Leads to increased revenueImplementing SaaS customer success strategies can boost a company’s revenue. One of the primary ways this occurs is through improved customer retention. Satisfied customers are less likely to cancel their subscriptions, leading to a steady and predictable revenue stream.Furthermore, happy customers are more likely to upgrade their services or purchase additional features, leading to increased revenue. Successful customers are also more likely to recommend the product to others, driving new customer acquisition without incurring the typical costs associated with marketing and sales efforts.Builds strong customer relationshipsOne significant benefit of SaaS customer success is the cultivation of strong customer relationships. SaaS companies can use BI software as part of their customer success strategy to track and understand customer behavior and preferences, leading to more personalized and efficient services.Catering to customer preferences shows an understanding of your customers, which they feel, resulting in long-term relationships.SaaS customer success team rolesBuilding a successful SaaS customer success team can help ensure customer satisfaction and long-term business growth.Here’s an outline of the key roles and responsibilities for a SaaS customer success team:Chief customer officer: A chief customer officer (CCO) oversees all customer-related activities, including support and success. They play a key role in leadership, advocating for customer success in discussions with product, engineering, and sales teams.Vice president (VP) of customer success: The VP of customer success manages operations and direction at a SaaS brand. They recruit a team and provide guidance to managers for important accounts.Customer success manager (CSM): SaaS CSMs take charge of a specific group of clients and ensure their success and ongoing partnership. They discuss objectives, create customized strategies, and offer software guidance and training. They may supervise a team and handle contract renewal and upselling as needed.Chief operation manager: This executive-level position manages customer interaction and success, including strategic planning and implementing a customer experience strategy.Implementation specialist: An implementation specialist, also known as an onboarding specialist, helps new clients set up their accounts, transfer data, and learn how to use the SaaS platform.SaaS customer success best practicesEnsuring that your customers not only adopt your product but also derive value from it is essential for long-term success. These are some SaaS customer success best practices.Understand your customer’s objectivesTo achieve customer success, you should understand what your customers aim to achieve by using your SaaS product. Conduct an initial onboarding meeting to align your team with a new customer’s expectations.This helps you understand your customers specific needs and establish a strong foundation for your customer’s success.You can also initiate meetings and surveys later aimed at learning how your customers’ desired outcomes change as they get to know your product.Establish an onboarding process that aligns with customer successQuick and efficient customer support during customer acquisition is critical in the SaaS model. Initiate a thorough onboarding process to ensure that your customers can leverage the full potential of your product. Offer customers resources like tutorials, webinars, and training sessions.Measure your SaaS customer successRegularly assessing SaaS customer success can help you gauge whether your product is meeting customer needs. There are different types of metrics used to measure SaaS customer success. Following are a few metrics for customer success:Customer retention rate: Customer retention rate is a metric used to determine the percentage of customers a company has been able to retain over a certain period of time.Customer satisfaction score: The customer satisfaction score is a measurement of the level of satisfaction that your SaaS customers have with your products and services.Customer effort score: This measures the ease with which customers can use a SaaS product.Customer churn rate: This measures the rate at which customers leave a SaaS product for similar products.Foster customer relationshipsBuilding strong relationships with your customers is one key to customer success. Regularly communicate with your customers, listen to their feedback, and take appropriate action if they bring up issues.Foster an environment where customers feel comfortable sharing concerns in order to address potential issues before they escalate. This helps builds a good rapport with your customers, thus making their success with your company more likely.Provide flexible pricingOffering flexible pricing options can attract more customers. Companies can consider initiating the following strategies to ensure the pricing isn’t an obstacle:Initiating renewal discussions well in advance of the contract expiration date.Providing incentives for long-term commitments.Clearly demonstrating the ongoing value of your product to encourage renewals.Enhance your customers’ support experienceCustomers are likely to encounter issues while using your software, and how these issues are addressed can significantly impact their satisfaction and decision to continue as customers.Providing a good customer experience includes promptly replying to inquiries, offering effective solutions, and efficiently resolving issues. Delivering high-quality customer service not only aids in retaining existing customers but also attracts new ones.Establish a customer success teamHaving a dedicated customer success team can aid your customers in achieving their desired outcomes. This team can proactively engage with customers, understand their needs, and assist them in effectively using your SaaS product.Regularly update your productRegularly updating your product with new features and can help retain existing customers and attract new ones. Communicate these updates to your customers and provide necessary training.Be adaptable to changes in the customer’s business environment, and proactively manage any transitions. Offer flexible solutions and customization options for new updates to accommodate the unique needs and evolving requirements of each customer.Communicate your data security and complianceClearly communicate your commitment to data security and compliance standards. Keep customers informed about any security enhancements or certifications your product achieves, reinforcing their confidence in your platform.Useful customer success SaaS toolsThe following are some customer success SaaS tools businesses can consider using.Customer relationship management software (CRM)A comprehensive customer relationship management tool enables SaaS brands to seamlessly organize their contact data, segmentize the data, sync contact details, and integrate customer success and customer support functions within a unified platform.A CRM also empowers customer success teams to:Keep a history of all customers’ email interactions.Track every support ticket conversation and progress.Access comprehensive records of all communications with every customer.By responding directly within the system, CSMs gain a holistic understanding of each customer’s journey, thereby enhancing their ability to provide effective support.Help desk ticketing softwareHelp desk ticketing software is an online customer service tool used to aid and perform support operations. A help desk ticketing systemhelps customer success teams in the following ways:Automatically converts inquiries or requests that customers submit from varying communication channels to tickets.Automates and helps optimize the workflow of customer success teams.Automatically categorizes, prioritizes, and routes the new tickets to the right support agents to handle the issues.Knowledge base softwareKnowledge base software is a tool for creating, managing, and sharing information in a systematically arranged and searchable format. Knowledge base software works as a self-service repository of information where SaaS customers can find guides on how to make their work easier or solve issues on their own.A knowledge base can include:FAQsTroubleshooting articlesAdvanced search functionalityStep-by-step product guides and tutorialsCustomer support team contact optionsA straightforward self-service portal setup and configurationBoost client retention with effective SaaS customer success strategiesIn conclusion, ensuring your customers derive value from using your SaaS products should be at the forefront of your objectives. Employing appropriate tools to help you help them is an important step to achieving this objective.We invite you to try LIKE.TG, a robust support solution that helps you enhance your SaaS customers’ success. It has all the tools and features you need to answer their questions and provide resolutions to their issues smoothly.To learn how to get started with LIKE.TG, book a30-minute live demo. You can also start a15-day free trial to see for yourself how LIKE.TG can help your support team and customers succeed. Don’t hesitate tocontact the LIKE.TG team if you have any inquiries.Related articles15 Best SaaS Affiliate Programs in 2023SaaS Affiliate programs: Benefits and Best Practices for Affiliates

In a business, each stage presents an opportunity to connect with their customers and guide them on how to interact with a company.Companies can meet customer needs and expectations at each touchpoint and visualize the progressive steps a customer goes through to accomplish a task by creating well-defined customer journey map.Customer journey mapping is a narrative that goes beyond mere events, encompassing the emotions and motivations that influence the decisions made.This serves as an opportunity for businesses to see their company from the customer’s perspective, assisting them understand not just what the customer is doing, but also why they are doing it.In this article, we will learn about the concept of customer journey map, its importance, how to create one and some customer journey map examples. What is a customer journey map?A customer journey map is a visual representation of the steps a customer takes to complete a specific interaction with your brand or company.The map displays every interaction a consumer has with your company, from the first time they become aware of your business to the post-purchase follow-up.Customer journey map helps companies:Understand their customers’ perspectiveSee their operations from the clients’ point of viewComprehend the customer’s experience at each touchpointIdentify common issues clients may face and find solutions for themKey elements of customer journey mapsTo gain a complete understanding of the customer experience and create an effective customer journey map, it is necessary to include the following key elements:Persona identification: Create buyer personas for your target audience by gathering details about their preferences, behaviors, and demographics. Businesses can develop a more focused and effective strategy by using this technique to help them develop a relatable and distinct picture of their ideal client.Touchpoints: Identify and record every stage of interaction, both digital and physical, where customers engage with the brand. Communication at each touchpoint plays a significant role in building relationships, ensuring consistency, and addressing potential difficulties throughout the journey.Customer actions and emotions: Capture the emotional aspects of the customer experience and outline the specific behaviors and actions customers take at different stages of their journey. Understanding these behaviors and recognizing emotional touchpoints helps build empathy and tailor strategies to meet customer needs and expectations.Pain points and opportunities: Pain points in a customer journey map show where customers may struggle, giving valuable insight for solving problems. Opportunities point out areas for improvement, helping businesses innovate and exceed expectations.Metrics: Include relevant key performance indicators (KPIs) and metrics to quantitatively measure the success and effectiveness of the customer journey map. Metrics such as conversion rates, customer satisfaction scores, and customer retention rates provide valuable insights for ongoing optimization and strategic decision-making.Customer journey stages: The customer journey stage is a crucial part of understanding the customer experience. It includes distinct phases that individuals go through when interacting with a brand. The main stages include awareness, consideration, decision, purchase, usage, experience, and advocacy. By analyzing and enhancing each stage, businesses can improve processes, communication, and customer satisfaction.What is a touchpoint in a customer journey map?In a customer journey map, places a customer interacts with a business are touchpoints.These occur in different ways and at different times, like when they first hear about the business, when they buy something, or when they need help after buying.Touchpoints are important because these are the points in time that shape how customers feel about the brand.How to create a customer journey mapFor businesses to have an effective customer journey mapping, they should consider using the below criteria:Set your objectivesEstablishing your goals and objectives for the customer journey map is the first step. In this stage businesses should ask themselves; Why are they creating a customer journey map and who their audience are.Setting objectives may include:Enhancing customer satisfactionIdentifying areas of concernOptimizing customer interactionsIt is crucial to have a clear understanding of what you aim to accomplish during the customer journey.Create customer personaThe customer persona is a detailed and semi-fictional representation of your ideal customers. These personas are created based on real data about your existing customers, market research, and highlights into your target audience.The purpose of developing customer personas is to gain a deep understanding of the diverse range of customers who interact with your brand, product, or service.These profiles should encompass the following:Demographics: Customer personas should include details such as age, gender, income, education, and location. This information helps you understand the varied backgrounds of your customers.Behaviors: Persona development involves examining the behaviors and patterns of your customers, which include online behavior, buying habits, and interaction preferences.Needs and goals: By delving into the specific needs and goals of each persona, you gain insight into the motivations that drive their interactions with your business and help you with product development by utilizing the proof of concept steps.Outline all possible customer touchpointsThis step entails the identification and acknowledgement of all the touchpoints where customers interact with your brand.Identifying these customer touchpoints allows businesses to comprehend and strategically address the various interactions customers have with their brand, understand consumer experience, pointing out problems and potential areas for improvement.These touchpoints encompass both digital and physical communication channels, such as:Social media platformsOfficial websiteEmailsCustomer support servicesPhysical stores (if available)Gather customer dataThis stage involves the process of collecting detailed customer data about customer interactions and experiences.This valuable data can be acquired through the following methods:Customer feedbackSurveys and interviewsReports and analyticsBy utilizing customer information, organizations can gain a better understanding of customers’ specific issues, emotional responses, and underlying motivations at every point of contact.Identify customer emotionsThis involves capturing the emotional condition of the customer at different stages throughout their interaction with your brand.This will allow you to pinpoint and differentiate the moments that cause customers to feel satisfied, dissatisfied, or confused.Therefore, it is essential to identify and understand these feelings to raise the standard of the customer’s experience.Assess the customer journey on your ownThis step involves experiencing your brand from customer’s perspectiveIt helps you gain firsthand insight into the customer’s experience, identify potential pain points, and understand areas for improvement or adjustments are necessary.Determine opportunities and pain pointsThis is the stage where a company will recognize areas where its customers might have experienced dissatisfaction, challenges, or pain points.After a business has identified these areas, it can seek out opportunities to improve the customer experience and create positive interactions with customers through the entire customer journey.Types of customer journey maps and examplesCustomer journey mapping can be modified to fit a specific need and help you better understand your customers’ journey. Below are some types of customer journey maps and the customer journey map examples:Buyer’s journeyThe buyer’s journey maps visualize the customer’s journey from recognizing a need to making a purchase.This journey map highlights on the following stages which provides insights into motivations and challenges:AwarenessConsiderationDecision-makingBy understanding each step, businesses can tailor marketing and engagement strategies to meet changing buyer needs.Use case example: Creating content and experiences that enhance the customer’s journey.Current stateThis type of customer journey mapping represents the way consumers currently engage with your product or service.It starts with the initial awareness or interaction, progresses through the engagement phases, and concludes with a post-purchase scenario.Use case example: Essential for identifying the behaviors, emotions, and experiences of customers at every point of interaction, as well as their frustrations.It also draws attention to areas that need to be optimized or improved.Future stateThe future state journey map outlines the ideal customer experience a company aims to offer in the future.By depicting the customer’s journey and emphasizing the intended interactions, experiences, and touchpoints, businesses can sets goals for enhancing and transforming their customer service.Use case example: Helps companies in strategizing and planning, while giving priority to the demands and expectations of their customers.Day in the lifeThis is a comprehensive journey map that presents a typical day in a customer’s life, encompassing all their daily interactions, transactions, and tasks both within and outside the company.By understanding how and when their product or service aligns with the customer’s daily routine, and tailoring their products and services accordingly, companies can meet customers demand.Use case example: Provides valuable insights into the customer’s everyday challenges, requirements, and behaviors.Benefits of customer journey mappingBelow are some of the benefits a business has when they map their customer journey:Enhances customer service experienceBy understanding the customer’s journey, businesses can identify key touchpoints and the associated pain points.According to Statista, 82% of customers expressed their willingness to recommend a business solely based on outstanding customer service.This helps businesses address these issue and offer a more enjoyable experience for their customers.This could through:Simplifying the purchasing processImproving customer service interactionsPersonalizing marketing effortsHelps in providing proactive customer serviceBy examining the customer experience at different stages, businesses can gain insights into customers’ needs and challenges.This allows businesses to implement proactive customer service such as addressing issues before they become significant problemsThus, reducing the effort customers need to interact with the brand. Implementing solutions and support systems helps organizations identify potential obstacles and areas of difficulty in the customer experience.Fosters better understanding of customer perspectivesMapping the customer journey allows businesses to step into their customers’ shoes and get customer’s perception of the business.This provides a comprehensive view of customer’s experience.This approach helps businesses identify gaps and pain points which can reveal insights about what customers value or find frustrating.Thus, enabling businesses to make personalized improvements.Improves customer engagementWhen consumers perceive a brand to be aware of their requirements and to continuously deliver a satisfying experience, they are more inclined to get involved, talk about their experiences, and develop into devoted supporters.Higher customer engagement is the result of a smooth and tailored relationship strengthening the bond between the consumer and the brand.Ensures a higher customer retention rate and loyaltyWhen customers have a positive experience throughout their customer journey, they are more likely to keep using your brand and even advocate your product or service to others.This ultimately leads to higher retention rates and increased customer loyalty.Boosts the customer lifetime valueCreating a customer journey map in a business aid in expanding the customer base and increasing the market share.Satisfied customers are likely to continue purchasing your products or service over a long period, resulting in higher revenue and profitability.Build a well-structured customer journey map!Every company hoping to provide a first-rate client experience needs to have a customer journey map.It helps companies to see how their consumers interact with them at each touch point, identify areas for improvement, and eventually create a more customer-focused organization.By representing the customer’s journey visually, organizations can recognize chances for enhancement and establish a more favourable and smooth customer experience.To experience the benefits of LIKE.TG in improving your customer experience, try and book a live demo. Additionally, you can initiate a 15-day free trial on BoldDesk. If you require further details, kindly reach out to LIKE.TG support.

We are excited to announce the latest new features in our December release!The LIKE.TG team is dedicated to providing you with state-of-the-art tools necessary for delivering outstanding customer experiences, and this release further demonstrates our commitment to this goal.This product release introduces a suite of new features, improvements, and optimizations that are a result of invaluable user feedback and the latest trends in customer service.Let’s explore the latest features in LIKE.TG!Ticketing systemThe following updates have been implemented in the ticketing system:Preview the attached images in tickets before downloadingPreviously, users had to download images attached in tickets to view them because no preview option was available.Image previews now open in the browser, eliminating the need to download the file before viewing it.View a ticket worklog editor’s informationWe’ve updated the worklog editor to show a clear indicator when any changes are made. Users can view information about who made the edits within the tooltip of a ticket.IntegrationsAdditional integrations have been implemented to guarantee LIKE.TG works seamlessly with other productivity apps.The highlights include:Slack integrationUsers can now integrate LIKE.TG with the Slack app. This allows users to receive instant notifications within chats and channels in Slack whenever:A ticket is created.A ticket is edited.A reply is added to a ticket.Other events occur on the LIKE.TG site.The following are the key features and advantages of this integration:Users can receive LIKE.TG notifications directly in Slack chats and channels.Support agents can receive notifications for ticket events.Users can customize the notifications sent to chats and channels based on criteria such as brand, category, and status.Microsoft Teams integration updatesThe integration of LIKE.TG with Microsoft Teams has been enhanced to include conversation thread messages that are linked to main ticket messages.Users can view conversions from the Microsoft Teams app whenever a ticket is updated, a reply is received, or a note is added.Knowledge baseThe following new features have been added to the knowledge base software:Support for bulk permanent deletion of articlesWe’ve introduced a new feature that allows for permanent deletion of multiple knowledge base articles at once.This will significantly reduce the time and effort needed to permanently delete a large number of articles.Support for bulk restoration of deleted articlesWe’ve introduced a new feature that allows for the bulk restoration of several deleted knowledge base articles at once.This will significantly reduce the time and effort needed to restore many articles.Mobile applicationThe following new features and updates have been added to the LIKE.TG mobile application.Activity module included in the mobile appThe activity module, which was previously exclusive to the web version of the agent portal, has now been integrated into the mobile app.Agents have the flexibility to monitor and handle their activities from anywhere and receive instant updates on them right from their mobile devices.Improved user interface (UI) for the switch account featureWe’ve revamped the user interface for the switch account feature.It now provides a more intuitive and visually pleasing experience, allowing users to seamlessly switch from one account to another.Reports and analyticsThe following feature updates have been added to the reports module.Inclusion of the activity module’s worklogs in the worklog reportThe worklog report has been updated to not only display worklogs from tickets but also to include information from activity module worklogs.Additionally, the option to choose worklogs from both modules collectively or from individual modules selectively has been added.Export files with hyperlinks for specific fields in the report moduleUsers can now export files from the report module that include hyperlinks.The exported file can include hyperlinks for the following fields:Ticket IDUpdate IDRequesterAgentContact GroupActivity IDSupport for all types of custom fields in the report module’s table viewWe’ve updated the Reports module’s table view to support all types of custom fields.The custom field selection for all data types is now enabled in a dashboard widget’s underlying data to allow users to select the desired custom field types when generating reports.Explore these new feature updates!LIKE.TG is engineered to adapt to your unique workflows, ensuring that every customer support interaction is efficient, effective, and, most importantly, customer centric.The features and improvements in this release further strengthen LIKE.TG to guarantee customer satisfaction and ensure that your customer service remains second to none.Get in touch with usto schedule alive demoto try out these latest features and experience firsthand howLIKE.TGcan revolutionize your customer support. Or sign up for a 15-dayfree trialtoday.Previous releasesLIKE.TG Release: November 2023 New Features Update!LIKE.TG Release Announcement: September 2023 New Features Update!LIKE.TG Release Announcement: July 2023 New Features Update!LIKE.TG Release Announcement: May 2023 New Features Update!Release Announcement—March 2023 New Features

A customer service team is the heartbeat of any business. This dedicated team provides a vital link between the company’s offerings and the satisfaction of its clients.According to Tony Hsieh, the visionary behind Zappos –“Customer service shouldn’t just be a department; it should be the entire company.”Customer service is something the entire company should be doing. It shouldn’t just be confined to a single department.Ensuring the delivery of effective solutions to customer queries is vital across all segments of an organization, ranging from the product development team to design, sales, and marketing teams.While the benefits of exceptional customer service are numerous, they are amplified and realized more swiftly when the responsibility permeates every level of an organization. Benefits of providing good customer serviceCultivating a collective effort of service excellence creates an environment for customers where they feel valued and respected, leading to many positive outcomes for the business.Here are some of the key benefits of providing good customer service:Boosts customer satisfactionOutstanding customer service fulfills the needs and surpasses the expectations of customers, resulting in high levels of satisfaction.Very satisfied customers are likely to return for additional purchases, building higher customer lifetime values.Happy customers remain loyalWhen customers receive excellent service, they are more likely to ask for more.This translates into repeat business and customer advocacy, which provides free word-of-mouth advertising to potential customers.Good customer service leads to higher revenueProviding exceptional customer experiences is the best bet for increasing sales. Satisfied customers are more likely to make additional purchases and are also less sensitive to price changes.Moreover, loyal customers tend to spend more with a business over time.Top-notch customer experiences guarantee an edge over competitorsIn a marketplace where products and prices can be very similar, customer service can be a key differentiator.Businesses known for their good customer experiences distinguish themselves from their competition and attract more customers.Brand reputation improves with each positive customer experienceOrganizations known for their outstanding service develop a favorable reputation over time, enhancing their brand image.Establishing a favorable reputation can help smooth the process of rectifying service issues and provide a shield for the business during periods of crisis or when confronted with adverse public attention.Excellent customer service reduces problems and complaintsProactive customer service enables businesses to preempt problems before customers can even articulate them.This results in fewer complaints and less time and resources spent on resolving issues.Happy employees stick around longerEmployees who are trained and equipped to provide good customer experiences often have a clearer understanding of their role and the impact they have on the business.It is this understanding that leads to higher job satisfaction, lower turnover rates, and a more positive work environment.Company-wide customer service engagement at an affordable costOne of the hurdles to establishing a company-wide approach to customer service is the cost of customer service software.Usually, these software solutions charge per agent. This can be prohibitively expensive for sizable companies that have a considerable workforce interacting with customers.If you’re worried about the expense of instituting company-wide support, here’s your solution:LIKE.TG offers unlimited agent pricing plans that can revolutionize how you manage customer service.These plans enable a company-wide commitment to customer service by removing the constraints of per-agent costs.With the right one in place, you can easily expand your customer service teams, enhance collaboration, and enrich the overall customer experience without having to worry about incurring extra costs.Benefits of choosing an unlimited agents pricing planLet’s explore how you stand to benefit from choosing customer support software with an unlimited agents pricing model, and why it could be just the solution you’ve been waiting for:Cost efficiencyTo cope with recent economic challenges, 42% of senior executivesexpressed that cost cutting is a priority for their business.The essence of unlimited agents pricing plans is to save money. In contrast to conventional pricing plans that usually charge per agent, unlimited agents pricing models charge a flat rate, regardless of how many agents you have.If you have enough people using the customer support software, you can save significantly with an unlimited agents planFreedom to expandAs your business grows, your customer support needs also increase.With an unlimited agents pricing model, your customer support team can easily scale up to meet these growing demands without worrying about incurring extra costs for additional agents.This flexibility is particularly beneficial for startups and small businesses that run on a tight budget and yet need to build and grow their teams to consistently provide good customer service.Increased team collaborationA study by Microsoft revealed that employees spend 80% of their time collaborating on projects.Customer service software with no restrictions on the number of agents helps foster a more collaborative environment.Teams can work together, share knowledge, and solve problems more effectively.Collaboration improves the quality of service and leads to improved decision-making, innovation, and overall business performance as well.Enhanced productivityCustomer support software with an unlimited agents pricing model allows businesses to streamline operations by engaging as many agents as necessary to handle customer requests.This strategy reduces workload and enables agents to focus on their area of specialization, thereby enhancing their efficiency and productivity.This leads to a reduced time to resolution, happier customers, and, finally, a healthier bottom line.Improved customer experienceTo remain competitive, businesses need to ensure they are always available to address customer needs.By opting for software with an unlimited agents pricing plan, businesses can maintain a sufficient number of agents to provide around-the-clock customer support, thereby improving the customer experience.Get ready to deliver new heights of customer service excellence!Customer support software with an unlimited agents pricing model is the perfect choice for businesses seeking to strike a balance between offering top-notch customer experiences and managing costs.Don’t let your business be shackled by budgets or outdated practices. It’s time to save resources, collaborate more, enhance productivity, and deliver exceptional service across all fronts.Embrace the limitless potential of LIKE.TG’s Unlimited Agents pricing plan. This package simplifies your bill, letting you devote more time and energy to your business’s growth rather than juggling your budget.Contact usto schedule alive demo to experience firsthand how LIKE.TG’s features can help you achieve customer service excellence at an unbeatable price. Or, try out our15-day free trialwith instant access.Make the smart switch today—because when we say unlimited, we really mean unlimited!

In the dynamic business landscape, where customers’ needs, preferences, and expectations are always evolving, providing exceptional customer service is paramount.However, without setting customer service objectives that align well with the business mission, visions, and values, teams may struggle with conflicting priorities on the best way forward.Therefore, you must establish a set of well-defined targets that follow the best customer service strategies. Let’s go over customer service objectives and their significance, some examples, and clear strategies to enhance them. What are objectives of customer service?Customer service objectives are specific, measurable targets set by organizations to ensure they consistently meet or exceed customer expectations.These customer service objectives serve as a roadmap, guiding customer service teams in their efforts to provide exceptional experiences for customers.Organizations often align these customer service objectives with broader business goals and values, making them an integral part of the company culture.The ultimate customer service objective of customer service is to deliver an exceptional customer experience that not only pleases customers but also fosters loyalty, promotes positive word-of-mouth, protects the company’s reputation, and ultimately drives business growth.Moreover, customer service performance objectives often encompass:Efficiently providing timely response and resolutions to customers’ issuesActively engaging with customersEnhancing customers’ overall satisfactionEstablishing and nurturing long-lasting customer relationships16 Best customer service objective examplesBusinesses can consider and set the following key customer service objectives to ensure they provide the best support.Boost customer satisfactionOne of the main customer service objectives of every support team is to enhance customer satisfaction. However, consistently satisfying customers is a continuous process that requires dedication and commitment from the support team.Businesses should implement strategies to ensure they win over their customers. These can include:Understanding customer needs and expectationsDelivering high-quality products and servicesProviding exceptional customer serviceSoliciting customer feedbackImplementing customer suggestionsTo ensure you identify and remove all possible causes of customer dissatisfaction, consider regularly carrying out customer satisfaction surveys after interactions.Minimize customer wait timeCustomer support won’t win over clients with prolonged delays in responses to inquiries. According to Salesforce, 83% of customers expect an immediate interaction with a representative when they contact a company.Therefore, you should strive to shorten your first response time (FRT). To meet this customer service objective, employ an adequate number of experienced employees and equip them with the proper customer service tools.By lessening your FRT, you assure your customers that you value them, thus creating a good impression of your customer service.Boost customer loyalty and retentionCustomer retention is typically more cost-efficient than winning new customers. However, bad customer service is the fastest way to make customers opt for your competitors.Therefore, companies should focus on providing efficient customer service as one of the key customer service objective to ensure customers continue using their products, renewing their subscriptions, and recommending others to your business.To gain and retain customer loyalty, aim to resolve their issues quickly, regularly follow up with them, and reward loyal customers through loyalty programs.Promote self-serviceSelf-service helps reduce the number of customer inquiries that need an agent’s intervention. Many customers prefer to try finding answers and solutions on their own before contacting customer support.Therefore, implementing self-service in your customer service should be one of your company’s customer service objectives.Self-service resources can include:Knowledge basesFrequently asked question (FAQ) pagesHow-to videosCommunity forumsWhen customers can handle simple issues independently, it allows your team to concentrate on more complex, high-value tasks. Offering and promoting self-service resources can lighten your team’s workload, enhance customer satisfaction, and create a more efficient support system.Provide regular trainingThe quality of your customer service directly reflects your customer service team’s skills and satisfaction. To deliver superior customer service, your team must be empowered to excel.This can be done by training employees on the company’s policies, procedures, and products, as well as strategies for effectively managing challenging customers.Companies should also conduct anonymous satisfaction surveys regularly to track and improve employee satisfaction. Content support agents make for more pleasant support interactions.Boost productivitySince productivity is a key customer service objective of any successful customer service team, companies should ensure their support teams work fast while providing their clients with the best possible service.An efficient customer support workflow results in fewer errors and delays, leading to satisfied customers and agents. Establishing streamlined procedures can significantly enhance your support team’s efficiency.This can involve implementing standard operating procedures, using automation tools, and regularly reviewing and updating processes.Regularly ask for customer feedbackImplementing an effective customer feedback loop is crucial in customer service. Businesses should always make it an objective to gather and analyze customer feedback.Customers have a different perspective on your areas of strength and weakness, so understanding their experiences lets you make the appropriate improvements.This feedback also offers invaluable insight into customer preferences and expectations, which can be utilized to enhance the product and service.Deploy customer service management toolsThe utilization of customer management tools can greatly contribute to the achievement of customer service objectives. Here are some tools commonly deployed:Customer relationship management (CRM) systems to monitor and manage customer interactions.Ticketing software to track, automate, and manage customer support tasks in a centralized platform.Knowledge base software creates a repository of information. Users can create, manage, and share information in a systematically arranged and searchable format.Offer clear communicationCustomer service representatives must exhibit clear and professional communication skills. These can include:Listening attentivelyDelivering accurate informationUsing a friendly tone and polite languageShowing empathy during customer interactionsBy doing so, representatives can significantly improve customers’ experience and cultivate a favorable customer perception of the company.Efficient customer recoveryTo pacify unsatisfied customers, businesses must create and execute a customer recovery process. This involves attending to grievances or concerns and promptly resolving customer issues to ensure you transform negative customer experiences into positive ones.Customer recovery entails:The first step is to analyze customer pain points and negative experiences. This helps identify areas for improvement and tailor the recovery process.Next, develop a clear and efficient customer recovery strategy with guidelines for addressing complaints professionally and empathetically.Transform negative experiences into positive ones through sincere apologies, appropriate compensation, solutions to stated problems, etc.Prevent recurring problems by analyzing root causes and making necessary changes.Maximize customer lifetime value (CLV)Some businesses aim to increase their customer lifetime value (CLV). Execute strategic measures aimed at prolonging customer association and customer engagement with your business.One method is offering the best customer support to encourage them to keep doing business with you. Another is initiating customer loyalty programs with special rewards, if appropriate for your business model.Boost revenue and reduce costsEfficiently identify and execute cost-effective strategies that uphold service quality while concurrently enhancing operational efficiency.This can be through workflow process optimization and the integration of technology such as automation, aimed at streamlining customer service operations.Additionally, implement well-targeted campaigns aimed at upselling and cross-selling products, to optimize revenue generation from a loyal customer base.Fast and effective issue resolutionAcceleration and optimization of the process of resolving issues should be one of your targets. Businesses should always strive to provide accurate and prompt solutions to clients to ensure their success.To ensure support teams resolve issues effectively:Implement streamlined workflow processesEmpower customer service representatives with essential resourcesHarness the power of technology to address problems swiftlyFoster customer advocacyPromote and cultivate customer advocacy through the implementation of strategic initiatives that offer incentives and acknowledgement to loyal customers.This can transform them into esteemed brand ambassadors who actively engage in the promotion and endorsement of your company’s products or services.Enhance brand reputationThe company’s reputation and that of its brands plays a huge role in attracting new customers. Therefore, businesses should make it a priority to keep improving their standing in the eyes of their customer base.This can be partially achieved through exceptional customer service, ensuring transparent and effective communication, as well as adopting proactive reputation management practices.By doing so, potential issues can be identified and addressed before they escalate, safeguarding the overall reputation of the brand.Additionally, accepting responsibility, rectifying issues, and possibly extending a goodwill gesture leaves your customers with a positive impression of your company.Build strong customer relationshipsBuilding lasting relationships with customers helps ensure the continued growth of many businesses, making it a key customer service objective to consider.Businesses can develop positive customer relationships by employing tailored communication strategies, implementing effective feedback channels, and proactively making efforts to comprehend and fulfill customer requirements.Importance of customer service objectivesEstablishing objectives for customer service:Helps in employee motivation: Goals give employees a concrete list of attainable accomplishments. They also help employees stay focused on their desired path.Aids in performance evaluation: Well-defined customer service objectives serve as effective benchmarks for measuring a company’s achievements. Furthermore, these customer service objectives assist in conducting employee performance evaluations and self-assessments. This empowers managers to make necessary adjustments to their teams’ efforts in order to meet company goals.Facilitates continuous improvement and growth: By establishing challenging yet achievable customer service objectives, customer service teams are encouraged to improve their abilities, methods, and plans. These customer service objectives foster a culture of growth.Enhances accountability: Having well-defined customer service objectives gives a clear sense of direction and accountability. They aid in prioritizing tasks amongst team members, thus improving work output of each employee. Without clear customer service objectives, customer service efforts might become disorganized and less impactful.Assists in strategy planning: The process of planning strategies and making decisions is greatly aided by having clear and specific customer service objectives. These objectives not only serve as a guide for employees in their decision-making but also ensure that every decision and strategy implemented by the company is focused on enhancing customer service.Set your customer service objectives today!By formulating well-defined customer service objectives and implementing effective strategies, organizations can enhance their customer service efforts and attain heightened levels of customer satisfaction.If you want to enhance your customer service, try out LIKE.TG. Book a live demo to discover how it can help you meet your customer service objectives. Or begin a free trial to try out its numerous features.Should you have any questions regarding the product and its functionalities, don’t hesitate to reach out to the LIKE.TG support team.Related articlesMost Essential Customer Service SkillsGuidelines for Customer Service for Any BusinessHow to Set Smart Customer Service Goals in 2023How to Create Customer Service Policies Effectively

When starting a business venture, entrepreneurs are often faced with a sea of challenges. One of these is the need to maintain minimal operational costs while maximizing efficiency in daily operations.We understand that every dollar counts when your venture is young.Therefore, we’ve curated a list of the 15 top free tools for startups that you can utilize to streamline processes, enhance productivity, and navigate this complex business landscape with more ease and confidence. 1. LIKE.TG for customer service managementManaging a new business means that you must understand your customer’s needs and preferences, quickly respond to requests, provide proactive customer service, and communicate clearly with stakeholders.Syncfusion’s LIKE.TGis the best customer service software for forward-thinking businesses that are just starting out, letting them centrally manage customer interactions, track service requests, and collect and analyze customer feedback.It is a cloud-based, modern help desk ticketing software with free tools for startups that empower teams to provide world-class customer experience with minimal effort.LIKE.TG can be customized to organize and track support requests, facilitate collaboration, automate repetitive tasks, streamline workflows, and optimize the customer experience.Key features25 agent accountsAn efficient, end-to-endhelp desk ticketing system for your support teamA completetask management system that boosts productivityGenerative AI-assist features that complement your support team’s effortsRobust knowledge base software that promotes self-service and information sharingA customer portal that enables customers to send and track ticketsMultilingual help desk features that bridge language barriers for enhanced supportAutomation of repetitive tasks to improve efficiencyTools for seamlessintegration with your favorite applicationsA user-friendly feedback portal to solicit user feedback and new feature requestsInsightfulreporting and analytics on help desk functionality and team performanceTop-notchsecurity and privacy that protects business dataThese capabilities make customer support management a breeze for startups. Schedule alive demo to discover why LIKE.TG is one of the best free software for startups.You can then reach out to theLIKE.TG support teamfor further clarification on how you can apply for LIKE.TG for startups.2. Canva for graphic designNew business ventures should create appealing logos and graphics for their landing pages, blogs, and social media, as 75% of consumers say that they judge a business’s credibility based on its website design and online presence.With a repository of around a million fonts, photos, and icons, graphic design is effortless with Canva. This platform enables the easy creation of visually appealing content that can make your digital presence felt.With the free version of Canva, user experience teams can choose from ready-to-use templates to create impressive presentations, logos, marketing ads, banner images, business cards, reports, and wallpapers that customers will definitely find professional.3. Logomakerr.ai for free logo designsA well-designed logo can make a significant impact, creating a memorable impression and setting you apart from the competition. That’s where Logomakerr.ai comes in – your go-to tool for creating stunning, professional logos without breaking the bank.Logomakerr.ai is designed with ease of use in mind. You don’t need any graphic design skills to get started.The intuitive interface guides you through the process, allowing you to create a stunning logo in minutes. Simply enter your business name, select your industry, and let the AI do the rest for as low as $29!4. Zoom for video conferencingWith the hybrid work environment becoming a popular choice for employees, Zoom is one of the must-have free tools for startups. The cloud-based video conferencing platform provides unlimited face-to-face video meetings, screen sharing and recording features, and the capability to host video conferences.The free version limits meetings to 40 minutes and 100 attendees, which is usually enough when you’re just getting started.These features offer young businesses the capability to not only promote employee collaboration but also connect with customers from all over the world without breaking the bank.5. Slack for instant messagingSlack eliminates the hassle and confusion startups sometimes go through when communicating with team members across multiple platforms and devices. It is one of the top free business tools for startups that allow diverse teams to communicate efficiently.It does this by creating workspaces so team members can have private group discussions, send messages, and exchange files.While the free version of Slack won’t unlock every feature, it covers most of the things your startup might need in its everyday operations—including 5GB of file storage and integrations with your favorite applications.6. Asana for project managementAsana stands out as one of the most effective project management tools for businesses that are just setting sail. It presents a comprehensive and user-friendly interface that enables seamless coordination of tasks across various teams in a startup.Asana’s basic free tools for startups allow for:Creating to-do lists for ongoing projectsDelegating tasksSetting deadlinesTracking progress in real-timeThe ability to handle multiple projects simultaneously and integrate with other essential tools, such as Slack, makes it an even more convenient tool for startups.7. Renderforest for animated videosRenderforest Animated Video Maker offers a simple way to create interesting animated videos right within your web browser, perfect for entrepreneurs looking to make a splash. With more than 500 ready-to-use animated movie templates, this animation software offers a vast collection that includes anything from complex 3D graphics to useful explainer videos.Some of Renderforest’s key features include :Wide-ranging Template Collection: Select hundreds of 2D and 3D designs designed for different types of animation projectsDrag-and-drop Customization: You may quickly alter movies to match the aesthetic of your business by adding text, color, and musicNo Technical Knowledge Needed: Make animations that appear professional even if you have no prior video production experienceAdaptable Use: Excellent for explainers, music visualizers, brand animations, and much moreWith the help of Renderforest Animated Video Maker, video animation is now more affordable and accessible, even for startups with limited resources or technological know-how. This is the perfect tool for companies looking to produce visually appealing and captivating animated videos to pique the interest of potential investors or clients.8. Google Analytics for SEO monitoringBusinesses periodically need to monitor performance using metrics such as website traffic. Google Analytics gives you real-time insight into how visitors to your site are interacting with it, including where they’re dropping off.It offers a comprehensive suite of features for data analysis, allowing growing businesses to understand their website’s performance, user behavior, and traffic sources.Managers can use this information to:Make data-driven decisionsOptimize websitesImplement effective SEO strategiesGoogle Analytics’s integration with other Google platforms, such as the Google Search Console and Google Ads, further amplifies its utility, providing a consolidated view of various metrics.Moreover, its user-friendly interface, coupled with the fact that it offers free tools for startups, makes it a cost-effective solution for growing businesses operating with limited resources.9. Calendly for event schedulingEven highly skilled secretaries may find it challenging to manually manage events, meetings, and conference calls. Calendly is the best free software for startups that can do all the dirty work for you.With its automated reminders, customizable availability preferences, and the capacity to accommodate multiple invitees, Calendly reduces the administrative workload and improves productivity for new teams.One of its advantages is its capability to integrate with other calendars such as Google, Outlook, Office 365, and iCloud to prevent double bookings and foster efficient time management.10. MailChimp for email marketingNew businesses require great email software to reach out to leads for onboarding and nurturing. MailChimp, a comprehensive email marketing tool, stands out as a good choice for startups seeking to leverage email marketing.MailChimp’s free tier accommodates up to 2,000 contacts and lets a company send 12,000 emails per month, an ideal solution for startups with budget constraints.MailChimp provides customization options, templates, advanced analytics, A/B testing, and segmentation options that enable startups to craft targeted campaigns and measure their effectiveness.Additionally, the free software for startups can integrate with popular event management platforms like Eventbrite to facilitate smooth event marketing operations.11. Google Drive for document managementManaging documents can be a nightmare when you are just getting underway in business. There are loads of legal documents and contracts that you need to take care of.Google Drive is a great free software for startups when it comes to document management.It offers a comprehensive suite of collaborative startup tools, including Google Docs, Sheets, and Slides, allowing team members to create, share, and edit files in real time, irrespective of their location.The free software for startups provides up to 15 GB of free storage, which is enough for most growing businesses. Moreover, it is compatible across multiple devices, facilitating access to documents on the go.Google Drive also integrates with other applications like Gmail and Google Calendar, making it an adaptable tool. Its robust security features further ensure that sensitive business information remains protected.12. Hootsuite for social media managementEstablishing a strong online presence is critical for startups seeking to capture the attention of consumers who are increasingly turning to social media channels for information about brands.Hootsuite is a good choice for startups looking to maximize their presence and engagement on Facebook, X, LinkedIn, and Google+ without incurring additional costs.It enables businesses to manage multiple social media accounts, schedule postings, keep an eye on social conversations, and track analytics, all from a single dashboard.13. Zapier for automationZapier is a free automation tool that startups can leverage to enhance operational efficiency. Zapier’s free tools for startups can integrate with over 3,000 apps, including Gmail, Slack, and Trello, without coding, and offers unparalleled efficiency in automating repetitive tasks.New businesses can create an infinite number of workflows, called Zaps, to automate tasks such as email notifications, content management, and file transfers, thus saving valuable time, effort, and resources.14. Trello for task managementNew businesses are prone to chaotic, inefficient processes that can sometimes restrain productivity. Trello is a free task management tool that businesses can utilize to refine workflows and streamline operations.This free tool for startups allows teams to organize tasks into lists and cards, fostering teamwork and transparency across all team members.Trello can be customized to fit a wide range of business models and project management methodologies, making it one of the most adaptable free software for startups. It also integrates with other productivity tools such as Slack, Google Drive, and Dropbox.15. Google Workspace for collaborationGoogle Workspace, formerly known as G Suite, offers a set of free startup tools for collaboration. It consists of a wide array of apps that promote collaboration and improve productivity. These include:Gmail for professional emailGoogle Drive for cloud storageGoogle Meet for video conferencingGoogle Docs, Sheets, and Slides for content creation and editingGoogle Calendar for schedulingThe platform is designed for seamless integration, allowing users to switch between tasks and simultaneously collaborate on projects in real-time.Additionally, Google Workspace’s robust security features, such as two-step verification and single sign-on, provide layers of protection for sensitive business data. Its scalability makes it an excellent choice for startups, as it can easily accommodate growth.16. Cloudways for web hostingCloudways is a set of free tools for startups in need of web hosting solutions. It is renowned for its advanced features, including automatic backups, built-in caches, dedicated firewalls, and SSL installation, all designed to enhance website performance, security, and reliability.It is one of the best free tools for startups that lets businesses easily manage their web hosting, even without extensive technical knowledge.Furthermore, Cloudways allows startups to scale their hosting resources as their businesses grow, in line with their specific requirements and needs.17. Wave for financial managementFinancial management is an integral part of operations for businesses that are just breaking ground. Startups need an effective tool to help manage finances.Wave is a free, all-inclusive financial solution that startups can employ to streamline their financial operations.It provides robust financial services, including free accounting and invoicing, receipt scanning, and payroll management, that are all easily accessible on a user-friendly platform.The free software for startups can:Integrate with other financial systems and institutions for smooth transactionsGenerate financial reportsTrack income and expenses in real timeConnect with financial experts, allowing you to tap into their expertiseProvide valuable insights into a business’s financial healthLeverage the power of free tools for startups to achieve business successThe truth is, most businesses that are just starting out operate on razor-thin margins, and every penny saved can make a significant difference in the long run.The selection of free tools for startups we’ve outlined eliminates cost barriers and offers an opportunity for young businesses to make the most of their resources. From project management to graphic design, these free startup resources cover almost all aspects required for the smooth operation of a startup.With these free startup resources, startups can enhance their productivity, save time and resources, and deliver top-notch customer experiences.Every startup’s toolset may vary depending on its unique needs, but we hope that the ones we’ve shared will offer your venture a robust launchpad and create a strong foundation for sustainable growth.Similar articlesTop 10 Free Help Desk Software and Ticketing Systems in 202315 Best Issue Tracking Software Solutions for 202312 Best Knowledge Management Software Solutions in 2023

For e-commerce businesses aiming to stand out amidst established competitors, it is crucial to identify moments of opportunity.Demonstrating genuine gratitude by displaying or sending thank you notes is a simple yet effective method to foster stronger relationships with your customers throughout your customers’ journey.In this pursuit, expressing gratitude to customers for their purchases can go a long way. A number of businesses have lost customersdue to their perceived indifference.By sincerely and personally thanking your customers, you can effectively showcase the human side of your brand, establish good feelings, enhance customer lifetime value, and improve customer retention.This guide will outline the importance of showing customer appreciation, give examples of templates for expressing gratitude, and provide additional advice on how to thank your customers. Customer thank you note examples to use in your businessThere are several ways for your customer service team to appreciate customers for their support, trust, and patronage. The following are some of the templates you can use in different situations in your business.Thank you notes for purchasesThese are messages that serve as expressions of gratitude extended to customers who have made a purchase of a product or service.The following are examples of notes that appreciate customers for their purchases:Thank you for your recent purchase. We appreciate every order and strive to provide useful products and impressive services. Please share your feedback or contact us if needed.Thank you for choosing [Company Name]. We appreciate your purchase and hope our products bring you joy and satisfaction.Sample templateThank you for your purchase!Dear [Customer Name],We’re thrilled to inform you that your order is on its way! Thank you for your purchase.We’re honored that you’ve selected our products and we’re committed to ensuring you have a fantastic experience with them.Should you have any questions or need assistance with your new purchase, please don’t hesitate to reach out. We’re here to help you!Warm regards, [Your Team]Thank you notes for customer loyaltyThese are example sentiments to send to long-time customers to let them know that you appreciate their steadfast commitment to and support of your business:As we reflect on the years gone by, we would like to express our profound gratitude for your unwavering support. It has been the cornerstone of our growth and success. Thank you for being a vital part of our journey.Sample templateLoyalty acknowledgment thank you noteDear [Customer Name],We cannot express our gratitude enough for your continued loyalty to [Company Name]. Thank you for being an integral part of our journey.We are committed to maintaining the high standard of excellence that you’ve come to expect from us. Here’s to many more years of serving you!With appreciation,[Company Name]Thank you notes for feedbackThese are thank you notes expressing gratitude to customers for taking the time to leave a review or comment for your business. Which one you send will depend on the type of feedback you receive:We are thrilled to hear about your positive experience with our service! Your kind words are greatly appreciated. Thank you for taking the time to share your feedback.Thank you for sharing your feedback with us.Thank you for your review! We’re glad to hear that you are enjoying [product/service].Sample templateService feedback thank you noteHello [Customer Name],Thank you for taking the time to provide feedback on your recent experience with our service. We are overjoyed to learn that we have met your expectations and contributed positively to your day.Your kind words motivate us to continue striving for excellence. We value your patronage and are here to assist you anytime you need us.Best wishes,[Company Name]Thank you for your collaborationThese are examples of notes sent to customers and partners with the intent of thanking them for teamwork:We sincerely appreciate you for sharing your thoughts with us regarding our latest [survey or case study]. It is inspiring to witness what your team has accomplished through the utilization of our product. We eagerly anticipate the ongoing partnership between our organizations.We extend our gratitude for your valuable contributions to our [Campaign Name] campaign. Your insightful input played a vital role in its success.Sample templatePost-client project collaborationDear [Client’s Name],As we wrap up our recent project, I wish to thank you for your exceptional collaboration. Your clear communication and prompt feedback made our work together both efficient and enjoyable.Your partnership has been invaluable, and I believe the results will speak for themselves.Thank you for trusting us with your business needs, and I look forward to our continued collaboration.Warm wishes,[Your Name]Thank you notes for email subscriptionThese are notes sent to customers to thank them for subscribing to the company’s email.We’re thrilled to have you join our community! Thank you for subscribing to our newsletter.Your subscription to [Your Company]’s newsletter has been successful. We appreciate your interest in our content and services.Sample templateEngaging welcome noteHi [Subscriber’s Name],You did it! You’re now officially on the list to receive all the cool stuff from [Your Company]. From tips and tricks to early bird specials, we’ve got a lot in store for you.And because we like to keep things interactive, we’d love to hear what topics you’re most interested in.Welcome to the family,[Your Name] at [Your Company]Appreciation thank you notes for customer trustThese are notes sent to customers with the intent of thanking them for their trust in the company.I am writing to express my heartfelt thanks for the trust you have placed in me by referring [Referral’s Name] to my services. Your recommendation is an invaluable contribution to the growth of my business.Sample templateThank you note to a new customerDear [Client’s Name],I am truly honored that you have chosen [Your Company’s Name] for your [specific service provided, or product offered].Thank you for your confidence in our abilities, and we look forward to a successful partnership.Warm regards,[Your Name]Handwritten thank you cards: dos and don’tsCrafting a note of thanks is a classic gesture of appreciation that comes with its own set of expectations. Here’s a quick guide to the essentials of writing a professional thank you note.What to doFollow these tips to create a thank you note that will be genuinely valued by the recipient:Find the appropriate tone: Maintain a balance between being formal and casual to convey sincerity in your message.Be concise and to the point: Express your gratitude without being wordy.Personalize your message: Incorporate shared experiences or lighthearted references that resonate with your professional relationship.What not to doThere are a few things you should never do when writing or sending a thank you note:Including promotions: Thank them sincerely and without any ulterior motives. This is not the time to advertise your business but rather to express gratitude.Wait: If you want to send your thank you card, get it out as soon as you can.Use unprofessional language: Don’t use slang or improper phrases of affection when thanking someone in your business network.How to write a thank you noteBefore starting the task, understand the fundamental protocols linked to crafting a formal thank you message. Here are some guidelines on how to write an effective customer thank you note:Choose the right delivery form: Decide whether you will send a physical note, an email, or a digital message. A handwritten note adds a personal touch, while an email may be more convenient for you and the customer.Start with a proper greeting: Use the customer’s name to personalize the note. A simple “Dear [Customer’s Name],” works perfectly.Share your reason: Get straight to the point. In the first sentence, thank the customer for the specific action that prompted the note.Be specific: Mention the exact product or service they purchased or the action they took that you are thankful for. This shows that you pay attention to their contributions.Highlight the relationship: Emphasize the importance of the customer to your business. Mention how much you value their loyalty and look forward to serving them again.Offer additional support: Let the customer know you are there for them. Offer assistance or invite them to contact you if they have any questions or need further help with their purchase.Build rapport: If appropriate, include a personal message or narrative reinforcing your relationship. For example, “It was a pleasure catching up with you at the checkout the other day!”Close with a warm sign-off: End the note with a courteous and professional closing. Use phrases like “Sincerely,” “Best regards,” “With appreciation,” followed by your name and position (if applicable).Proofread: Before sending the thank-you note, proofread it for spelling and grammatical errors to maintain professionalism.Send promptly: Aim to send the thank-you note after the interaction or purchase as soon as possible. Promptness shows that you are attentive and proactive.Effective strategies for expressing gratitude to customers through thank you notesUnderstanding how to craft customer thank you notes effectively is just the first step. The next is determining the best way to deliver your message of appreciation. You should select a method of expressing gratitude that aligns with your customers’ preferences.Following are three strategies that you should consider employing, depending on your type of business.Digital thank you via emailUtilize email as a prompt and reliable method of connecting with your customers. This approach not only ensures immediate delivery but also allows you to build a valuable email list. By collecting customer’s verified email addresses from the beginning of your relationship, you are able to send out your thank you notes effortlessly.Thank you inserts in shipmentsTake advantage of the shipping process by including a thank you note with each customer’s order. Enhance their unboxing experience by adding small treats or branded items like custom stickers or bookmarks. These gestures can impress your customers and simultaneously boost brand visibility.Personalized direct mailIn an age dominated by digital communication, sending a handwritten thank you note through traditional mail can leave a lasting impression for certain companies. Including some company-branded merchandise can serve as an added delight for the recipient, offering them a tangible connection to your brand.The ROI of customer thank you notesReturn on investment (ROI) is a method used to gauge the profitability or effectiveness of an investment. Thanking your customer positively impacts your business profit margin by encouraging repeat purchases from existing customers who feel valued and appreciated.You can also win over new customers through recommendations and positive reviews.For several reasons, thank you notes are important for business growth.Encourages word-of-mouth marketingSatisfied customers who feel appreciated are more likely to become advocates for the brand, promoting it through word of mouth, leading to acquisition of new customers at a lower cost compared to traditional advertising, positively impacting the ROI.For instance, when a clothing store surprises a customer with a birthday card, they are inclined to mention this positive encounter to their friends, thus endorsing the brand through personal recommendations.Strengthens brand reputationConsistently sending personalized thank you emails to satisfied customers builds a good rapport between your company and your customers, thus building a good brand reputation. This good rapport encourages customers to keep purchasing from your business, thus increasing your total revenue.Moreover, a strong brand reputation attracts customers for whom the worth of a reputation outweighs pricing differences.Boosting loyalty and lifetime valueUsing thank you notes to appreciate your customers makes them more inclined to remain committed to your business. Given that a large chunk of a company’s business comes from return customers, this means a larger amount of reliable revenue.Customer loyalty leads to prolonged customer relations, ultimately amplifying the customer lifetime value to the business.Building an emotional connectionWhen customers perceive themselves as being valued, they establish a personal attachment to your brand. This connection influences their purchasing choices.For example, a pet store that sends a customized message of sympathy to a customer who recently experienced the loss of their pet can cultivate an emotional connection, showcasing their regard for the customer as an individual rather than solely as a means of generating income.Show appreciation with thank you notes to customersTo conclude, expressing gratitude to customers through thank you notes is not just a tactic, but a fundamental attitude that should permeate all aspects of a business.If you need a secret to enhancing your customer appreciation via thank you notes, try using LIKE.TG. If you feel unskilled at composing such notes, LIKE.TG’s AI assist features can give you suggestions for phrasing that you can then adjust to your style.You can book a live demo to discover how LIKE.TG can help you meet your customer service objectives.Begin a free trial to delve into its numerous features. Should you have any questions regarding the product and its functionalities, don’t hesitate to reach out to the LIKE.TG support team.Did you find the article interesting? Or do you have other phrases that would be a great addition to our blog?Either way, we’d love to hear from you! Kindly leave your comments below with any ideas and suggestions.

Starting a small business can be overwhelming. Anyone familiar with running or owning a small business is well aware of the numerous obstacles and challenges encountered on the path to prosperity and expansion.Thankfully, the progression of technology has led to the development of various software applications designed to simplify business operations and reduce the workload.Selecting the most suitable small business tools can significantly enhance your team’s productivity and efficiency.However, pinpointing that small business software is not easy. In this blog, we explore a selection of tools that have become essential companions for small business owners on their journey to success. Top small business tools to help you boost your productivityOwners of small businesses frequently operate with limited resources, a situation aggravated by rising inflation.Priorities such as enhancing marketing efforts, streamlining task management, or growing your team remain essential, but in times of financial constraint, it may be necessary to try to achieve more with fewer resources.Following is a list of some of the best software for small businesses that we’ve found.1. LIKE.TG for customer service managementLIKE.TG is an excellent customer service software package, providing a comprehensive solution tailored to the needs of small and medium-sized businesses.With its user-friendly interface, small businesses can effortlessly manage customer inquiries, resolve issues, and create an optimized customer experience.Top featuresRobust ticket routing systemKnowledge base softwareIntegrationsReports and analyticsAutomationTeam collaboration featuresCustomizable, expandable, intuitive interfaceArtificial intelligence toolsMultichannel supportCustom fieldsAutomated workflowsCustom SLA integrationScalabilityAs entrepreneurs navigate the difficulties of building and growing their ventures, LIKE.TG provides the support, small business tools, and insights needed to offer their customers excellent interactions.Whether you’re looking to organize your customer support service or make informed decisions based on data, LIKE.TG can help small businesses thrive.Schedule a live demo to explore the ways in which LIKE.TG can improve your small business’s operations. Start a free trial to experience the wide array of features available.If you have any questions about the product or how it works, feel free to contact the LIKE.TG support team for assistance.PricingLIKE.TG presents three pricing categories for its customers to choose from, depending on which features you need to access:Scale:$25for 3 agents/monthGrowth:$50for 3 agents/monthEnterprise:$75for 3 agents/monthGet a discount for paying yearly instead of monthly. See our pricing page for current deals and additional discounts.Free trial duration: 15 days2. Canva for graphic designSecuring the services of an expert graphic designer can be a significant investment, which may not be immediately feasible for your budget.Canva, with its user-friendly platform and design capabilities, is a budget-friendly alternative software for small businesses looking to elevate their brand presence.It enables individuals to arrange visuals, text, and other elements via a drag-and-drop interface, suitable for crafting designs for both digital and printed media.Canva offers an array of ready-to-use templates for social media banners, promotional flyers, various events, and a multitude of documents such as presentations, letters, and reports.Canva is a design playground that allows small businesses to design professional and visually appealing content.Top featuresLogo makerVersatile design templatesBusiness card makerPDF editorPricingCanva Pro: $6.49 per month/1 userCanva for Teams: $12.99 per month/5 usersFree plan: Available3. Mailmodo- Email marketing softwareMailmodo aids businesses in constructing and expanding their email automation framework through an intuitive visual builder featuring drag-and-drop workflows for automating time-based drip series.Simplifying the process, they offer an easy way to ensure responsiveness across various devices and include an in-built open rate suggestions feature to rectify errors before sending emails.Moreover, Mailmodo’s AMP technology presents a myriad of interactive elements, including calendars, forms, surveys, live ratings, reviews, polls, and widgets, allowing users to gamify emails directly within the message.This minimizes redirections and enhances engagement, offering a seamless experience for both senders and recipients.Top featuresInteractive emailsSeamless Shopify integrationAdvance email automationA/B testingTriggered campaignsPricingLite: $ 39 per monthPro: $ 79 per monthMax: $ 159 per monthFree plan: A 21-day free trial is available.4. KrispCall for modern telephony businessKrispCall is a cloud-based call center software designed for small businesses, offering an efficient and cost-effective telephony solution.With KrispCall’s advanced call management system, businesses can handle inbound and outbound calls with exceptional efficiency. Its powerful features, including call routing, call recording, and call analytics, enable businesses to optimize their call-handling processes and significantly boost agent productivity.One of KrispCall’s standout features is its Unified Callbox, which allows users to manage all incoming calls, voicemails, and SMS messages in one window. Additionally, KrispCall offers features like live call listening and call recording to enhance call quality and improve customer query handling.Top FeatureGlobal callingShared phone numbersWide coverage on 100+countriesCall AnalyticsCall transfer forwardingPricingEssential- $12 per user per yearStandard- $32 per user per yearEnterprise- contact to sales team 5. Zapier for automating workflowsZapier is an automation software for small businesses that allows various online applications to communicate and share data with each other.It operates on the principle of Zaps, which refers to automated workflows created to perform specific tasks when triggered by a predefined event.With a vast collection of supported apps, Zapier empowers small enterprises to automate repetitive tasks and integrate their favorite tools without the need for complex coding.Top featuresCustomizable workflowsBusiness process automationReal-time data syncingPricingStarter: $19.99 per monthProfessional: $49 per monthTeam: $69 per monthFree plan: Available6. FreshBooks for simplified proposal processFreshBooks proposal software is designed to simplify and enhance the way you create, manage, and send proposals. Whether you’re a small business or a large enterprise, their software provides an intuitive platform that automates the proposal process, saving you time and increasing your chances of closing deals.By using proposal software, managing client interactions becomes a breeze. You’ll stay organized, keep your clients in the loop every step of the way, and see a boost in overall productivity. This tool encourages seamless collaboration, effortlessly integrating your calendars, tools, and software to create a smoother, more efficient workflow, saving you valuable time.Top features:Customizable TemplatesDownloadableE-Signature IntegrationAnalytics and Tracking/ Easy TrackingCRM IntegrationMultiple LanguagesPricing:Plus plan is $33.00 per month.Premium plan is $60.00 per monthCustomized plan – Talk to their specialistFree plan: A free trial is available.7. Google Analytics for analyzing customer website behaviorFor small business owners who manage a website or engage in content marketing, utilizing Google Analytics is a good idea.This is one of the complimentary small business tools that assists in monitoring the performance of your website, applications, and marketing campaigns.With Google Analytics, you gain insights that can help you create a detailed profile of your audience, including their origins and preferences, allowing you to alter your content to meet their interests.Google Analytics offers a wealth of valuable metrics that can be instrumental for small businesses in refining their online presence, understanding customer behavior, and optimizing marketing strategies.By leveraging this tool, small enterprises can make data-driven decisions that contribute to their overall success in the digital landscape.Top featuresWebsite performance metricsTraffic sourcesContent performanceCustomer journey mappingPricingFree for small businesses.Advanced features require a paid subscription.8. Asana for project managementAsana, a project management and collaboration tool, is a valuable asset for small businesses seeking efficiency and organization in their day-to-day operations.Its features promote collaboration, organization, and efficiency, making it an asset for those looking to enhance project management and streamline workflows.The small business management software allows for the creation of recurring tasks, the delegation of these tasks to team members, and the monitoring of their advancement through a single, tailored dashboard.Top featuresTime trackingDocument sharing and storageGoal managementResource schedulingPricingStarter: $10.99 per user/monthAdvanced: $24.99 per user/monthFree plan: Available9. HubSpot for customer relationship management (CRM)HubSpot CRM stands out as an exceptional small business management software aiming to nurture and expand their customer relationships.This cloud-hosted platform delivers a suite of tools designed to streamline the organization of communications and monitoring of engagement with customers.With its intuitive interface and an array of features designed to enhance customer relationship management, HubSpot CRM should be a consideration for small businesses.Top featuresContact and company managementCustomer databaseLead capture and trackingPerformance metricsPricingStarter: $30 per monthFree plan: Available10. Google Docs for document collaborationGoogle Docs is a prominent option for small business applications. As a free, web-based platform, it facilitates document collaboration among colleagues and associates.This document collaboration platform offers a myriad of benefits, with a user-friendly interface, real-time collaboration features, and seamless integration.Top featuresDocument templatesDocument creationReal-time editing and feedbackEasy sharing and permissionsPricingBusiness standard: $12 per user/monthFree plan: Available11. Trello for task managementEvery small business owner understands that maintaining order and staying ahead of tasks is a daily struggle that must be conquered.Relying solely on basic calendars or to-do lists, or even attempting to memorize all responsibilities, is nearly futile.Trello, a versatile project management tool, is good for organization, particularly when managing a team that includes remote workers.The structure of this small business management software is intuitive, featuring cards, lists, and boards that provide an array of organizational possibilities tailored to the unique requirements of a business.Top featuresEngaging interfaceCollaborative workspaceCustomizable workflowsTask automationPricingStandard: $5 per monthPremium: $10 per monthEnterprise: $17.50 per monthFree plan: Available12. Thunderbird for managing business emailsShould you find yourself uninterested in Google’s complimentary small business tools and instead favoring having your email client and correspondence saved directly on your device, consider Thunderbird.Thunderbird is a reliable and feature-rich solution that meets the communication needs of small businesses and contributes to enhanced productivity and collaboration.This cost-free, integrated small business software offers email, task management, calendar functionality, and team messaging, with a user experience that bears some similarity to the classic Microsoft Outlook.Top featuresAddress bookAttachment reminderMultiple emailsCollaborative featuresPricingFree13. IFTTT for managing integrationsIFTTT is an acronym for “If This, Then That,” and it operates on the principle of creating automated workflows, known as applets, that trigger predefined actions based on specific conditions.This small business software connects various apps, devices, and online services to create seamless automation, eliminating repetitive tasks and saving time for small business owners.The flexibility and adaptability of IFTTT make it a valuable asset for small businesses looking to simplify operations without breaking the bank.Top featuresData securityApp integrationPrebuilt connectorsIntegration managementPricingIFTTT Pro: $2.50 per monthIFTTT Pro+: $10.83 per monthFree plan: Available14. Hootsuite for social media managementFor higher budgets, Hootsuite is one of the best software for small businesses for managing social media activities, allowing you to enhance your social media strategy.This small business software enables users to plan and post content, interact with their audience, and evaluate their social media performance from a unified dashboard.The platform enables the attachment of images and videos and supports simultaneous posting across multiple channels.It ensures that your business remains active online even during off hours and helps maintain a steady flow of content from your company as you focus on other tasks.Top featuresSocial media schedulingTeam collaborationSocial media analyticsSocial media listeningPricingProfessional: $99 per monthTeam: $249 per monthEnterprise: Contact vendor for pricing15. Dropbox for collaborationDropbox provides an online platform for storing files in the cloud, enabling you to synchronize them across different devices.This small business software simplifies the process of sharing files among multiple devices and servers, which is particularly beneficial for teams operating remotely.It is also convenient for distributing sizeable files such as images and graphic designs, advantageous for marketing teams or external consultants you might engage.By fostering collaboration, ensuring data accessibility, and providing robust security measures, Dropbox helps small businesses thrive.Top featuresAnywhere, anytime accessBackup and recoveryIntegration capabilitiesEnhanced securityPricingBasic: FreePlus: $9.99 per user/monthEssentials: $18 per user/monthBusiness: $20 per user/monthBusiness plus: $26 per user/month16. Connecteam for team collaborationConnecteam’s business solution provides software for employee clocking, scheduling, payroll, and task management.This small business software designed to streamline the management of your business and workforce.By integrating essential features into one platform, Connecteam lets small business owners focus on growing their business.Furthermore, all data is securely housed within Connecteam’s robust cloud database.Top featuresDedicated work chatForms and checklistsEmployee schedulingTask managementPricingBasic: $29 per monthAdvanced: $49 per monthExpert: $99 per monthFree plan: Available17. Wave for financial managementWave is accounting software tailored for entrepreneurs, offering an array of features such as invoice, payment, and payroll management and receipt tracking.This software for small businesses alleviates the burden of manual bookkeeping by monitoring your expenditures, managing invoice distribution, producing financial summaries, and reconciling your books.One of Wave’s standout capabilities is the extensive customization options for invoices, allowing users to infuse their brand identity fully and leverage functionalities like recurring billing and autopay systems.Top featuresPayroll managementPayment processingInvoice creationPayment trackingPricingFeatures vary in price.Free features: Available18. Stampli for processing vendor invoicesAs your business grows, so will the number of invoices you need to process. Manual accounts payable processes aren’t easily scalable, meaning you can fall behind on paying suppliers as the number of invoices grows.Stampli’s AI-powered accounts payable automation streamlines invoice processing workflows by learning your workflows and automating tedious tasks like invoice data entry and approvals.With industry-leading customer service and no-code integration with accounting systems and ERP, Stampli can help you get ahead of your invoices so you can focus on your business.Top featuresInvoice data capture and codingCustomized approval routingSeamless ERP integrationCentralized communicationsPricingBy quoteFree trial: AvailableBenefits of using small business toolsSmall business tools enhance can efficiency, productivity, and overall success for entrepreneurs.Here are some key benefits of incorporating the best software for small businesses in your operations:Enhanced productivityProductivity tools like project management software and time-tracking apps help businesses keep projects on schedule and ensure that team members are working efficiently.This kind of small business software provides a clear overview of tasks and deadlines, making it easier to manage workloads and prioritize tasks.Improved efficiencyAutomation features in small business tools streamline repetitive tasks, allowing agents to focus on more strategic and creative aspects of their work.Project management tools help organize tasks and deadlines, reducing time spent on coordination and improving overall workflow.Competitive edgeSoftware for small businesses empower companies to compete with larger counterparts by providing access to sophisticated technologies and functionalities at an affordable cost.Staying technologically competitive enhances a business’s ability to attract customers, partners, and investors.Streamlining operationsSmall business tools are designed to automate and simplify various business processes, which can save time and reduce the likelihood of errors.Improving customer relationsCRM systems are invaluable for managing interactions with customers.They help businesses track customer information, sales opportunities, and service issues, leading to better customer service and increased customer satisfaction.Cost savingInvesting in quality software can lead to significant cost savings over time for small businesses.By automating tasks and enhancing efficiency, businesses can keep labor costs low.CollaborationMany small business tools offer collaboration features that enable team members to work well together, regardless of location.Businesses with remote employees or multiple locations particularly find this beneficial.ScalabilityAs a business grows, its needs change. Small business tools are often scalable, meaning they can grow with the business.This scalability ensures that businesses don’t have to switch tools as they expand, providing continuity and stability.Why choose LIKE.TG for small business customer support?For small businesses, every customer interaction is a chance to build success. Choosing the right customer support solution is paramount as you grow.LIKE.TG is a standout choice, offering a comprehensive and tailored approach to take care of the unique needs of small businesses.Following are some of the reasons LIKE.TG is the ideal small business software partner to elevate your customer support:User-friendly interface: LIKE.TG boasts an intuitive and user-friendly interface, ensuring that small business owners and their teams can quickly adapt and utilize its powerful features without a steep learning curve. The simplicity of navigation allows for efficient customer query resolution, making it an ideal choice for businesses of all sizes.Robust ticketing system: The heart of any customer support platform is its ticketing system, and LIKE.TG excels in this regard. The ticketing system organizes and prioritizes customer inquiries, streamlining the support process. Automated ticket assignment and tracking features ensure that no customer concern goes unnoticed, leading to timely and effective resolutions.Scalability: As small businesses grow, their customer support needs evolve. LIKE.TG is designed to scale with the business, accommodating increased customer interactions and team expansion.Affordability: LIKE.TG recognizes the budget constraints of small businesses and offers an affordable yet feature-rich solution. Small businesses can enjoy the benefits of a robust customer support platform without going broke. LIKE.TG’s pricing structure is transparent, allowing businesses to plan and scale without unexpected financial burdens.Efficient knowledge base management: Empower both customers and support agents with a comprehensive knowledge base. LIKE.TG enables businesses to create and manage a repository of articles, FAQs, and guides, reducing the volume of questions employees need to answer individually. A well-maintained knowledge base contributes to faster query resolutions, freeing up support agents to focus on more complex issues.Customization: Recognizing that each small business has its own set of requirements, LIKE.TG allows for extensive customization. Tailor the software tool to align with your specific support processes, ensuring a personalized and effective customer service approach.Robust reporting and analytics: LIKE.TG lets small businesses use robust reporting and analytics tools. Gain insights into customer interactions, ticket resolution times, and overall performance. Armed with these insights, you can make informed decisions, identify areas for improvement, and continually improve your customer support strategy.Utilize small business tools to elevate your businessEffective management of a small business hinges on the utilization of the right tools for your unique tasks.Whether it’s streamlining project management, managing finances, or boosting team collaboration, the small business tools mentioned in this post are worth considering for small businesses striving for growth and sustainability.By embracing these small business tools, entrepreneurs can navigate challenges, seize opportunities, and ultimately, pave the way for lasting success.Related articlesTop 10 Free Help Desk Software and Ticketing Systems in 202315 Best Issue Tracking Software Solutions for 202312 Best Knowledge Management Software Solutions in 2023

In the information age, understanding your customers has never been more critical.With an ever-increasing amount of data at their fingertips, businesses can no longer afford to make decisions based on hunches, since their competitors certainly are not.Customer intelligence (CI) is a powerful tool that can assist businesses in truly understanding their customer base’s needs, behaviors, and preferences.This article will dig into the concept of customer intelligence, its importance, its different types, and how to use it to drive your business forward. What is customer intelligence?Customer intelligence refers to collecting and analyzing information related to customer behavior, needs, and preferences to understand them better.It involves collecting data from various sources, such as transaction records, social media interactions, and customer feedback.This data is processed using analytical tools to provide actionable insights that form marketing strategies, product development, and customer service improvements.Types of data used in customer intelligence and use casesCustomer intelligence analyzes various data types that help businesses understand their customers better.Following is an overview of each type and strategies to utilize them.Transactional dataTransactional data is any information about the purchasing history of customers. This information includes:What they boughtWhen they boughtHow much they spentPreferred payment methodsUse case:Use transactional data to create loyalty programs or offer tailored discounts. Companies can also predict future buying behavior based on past transactions.Behavioral dataThis data tells how customers interact with your products, services, and websites. These include:Purchasing patternsBrowsing historyUsage frequencyUse case:Implement personalized recommendations based on past behavior.For example, an e-commerce site can suggest products like or related to those a customer has previously bought or viewed.Psychographic dataPsychographic data provides insight into customers’ needs and preferences, which helps businesses create more targeted marketing strategies.Some kinds of psychographic data include:LifestyleInterestsValuesAttitudesMotivationsPersonality traitsUse case:Craft marketing campaigns that resonate with specific psychographic segments.For instance, a company selling outdoor gear might target adventurous and nature-loving individuals by aligning its messaging with these values.Demographic dataDemographic data is any information about the personal and essential characteristics of customers.These characteristics include:AgeGenderIncomeEducationMarital statusOccupationLocationUse case:Tailor marketing messages and product offerings based on demographic segments.For instance, if a company sells skincare products, it might create different marketing campaigns targeting different age groups or genders.Attitudinal dataAttitudinal data provides information about customers’ sentiments on the company, its brand, its products and services, and its support team.Some kinds of attitudinal data include:Customers’ explicit opinionsCustomers’ perceptions about product or service qualitySatisfaction levelsUse case:Gather feedback through surveys, reviews, or social media interactions to understand customer sentiment.Utilize this data to improve products and services or tailor customer support experiences to address expectations.How to collect customer intelligence dataThe method used to collect customer intelligence data depends on the nature of the business, industry, and the specific information needed.Following are some common methods.Surveys and questionnairesEmploy online or offline surveys to gather valuable customer insight.Craft concise questions to extract specific feedback, preferences, and opinions, and ensure an efficient and user-friendly experience.Implement feedback forms strategically at various touchpoints, such as post-purchase, on your company website.Collecting immediate feedback allows for real-time adjustments and improves the customer experience.Social media listeningLeverage social media platforms to track and analyze customer sentiments, comments, and discussions.Use advanced tools to monitor brand mentions, identify trends, and promptly respond to customer feedback.Customer interaction historyExtract insights from the stored history of all customer interactions with support teams. Analyze common customer questions, issues, and feedback to address concerns and enhance customer satisfaction.Online reviews and ratings monitoringYou can also collect customer intelligence data by monitoring and analyzing online reviews and ratings on your company websites, industry review sites, and community forums.Use customer feedback to identify strengths and weaknesses, address concerns, and showcase positive experiences.Loyalty programs and data analysisAnalyze loyalty program data, such as repeat purchases, reward redemptions, and engagement levels.More than 83% of customers globally responded that being part of a loyalty program affects their choice in making repeat purchases from the same brand.Monitor the data to see if that’s true for your program.How to use customer intelligence analyticsBusinesses can use customer intelligence analytics to gain a deeper understanding of their customer base and tailor their products to them.Here are several ways that businesses can utilize customer intelligence analytics to drive success.To segment your customers and customize offeringsDelve into customer intelligence data to categorize your audience based on their actions, preferences, and demographic details.By doing so, you can customize marketing initiatives and create personalized interactions, leading to heightened satisfaction and more active engagement among customers.Anticipate customer actionsEmploy predictive analytics to forecast customers’ future actions and preferences. This forward-looking approach aids in:Identifying upcoming trendsPinpointing customer requirementsSpotting potential attritionEnabling preventative actions to be takenEnhance your products and servicesGain insight into customers’ likes and dislikes by examining their feedback and how different customers interact with the brands.These valuable revelations about customers’ preferences can help you improve your products and services to match customers’ expectations.Create and refine effective marketing strategiesEvaluate the effectiveness of your marketing tactics across various platforms.Pinpoint the mediums or campaigns that deliver the highest returns on investment and refine your marketing strategies to enhance efficiency and reduce expenditure.Boost customer retention and loyaltyDetermine the elements instrumental in retaining customers and nurturing their loyalty. Harness this information to design loyalty schemes or initiatives that resonate with your customers, cultivating enduring connections.Customer intelligence best practicesThe following are customer intelligence best practices that companies in a variety of sectors can apply.Develop a complete strategyDevelop a comprehensive plan to collect relevant data from various sources, identify the best tools and methods to analyze the data, and then schedule time to examine and discuss the results.By having a complete strategy for collecting, analyzing, and utilizing customer intelligence data, you can aid its adoption and benefits to your company.Collect customer dataGather information about your customers from different sources to help you understand their behaviors, preferences, and needs. Customer data can be collected from sources such as:Interactions with customer serviceSurveysSocial mediaPurchasing patterns and website usageBusinesses should not only gather valuable customer data but also ensure it’s used responsibly.Analyze customer intelligence dataIn analyzing customer intelligence data, businesses can gain deeper insights into their customers’ behaviors and preferences, leading to more personalized and effective strategies that drive customer satisfaction and business success.Utilize insights from customer intelligence analyticsProvide your organization with useful conclusions after the analysis stage.Dashboards and reports facilitate the revelation and exchange of customer intelligence insights.To inform future marketing and customer care initiatives, analytics findings should be discussed and solutions both implemented and tracked to test their efficacy.Build a customer-centric cultureMake sure your team always has the consumers at the center of everything they do.This involves prioritizing the needs and preferences of the consumers, or at least knowing how to make them feel you do.Businesses with happy customers yield greater profitability, attract more consumers, and improve customer satisfaction.For this reason, before executing actions that may affect customer experience, firms should evaluate customer intelligence.Privacy and complianceCustomers have very high expectations when it comes to how you secure their data. Prioritize ethical use of consumer information by following data protection standards and respecting customer privacy.This is crucial for preserving your reputation and building trust with clients. Mishandling data can harm your business on many fronts.How can customer intelligence benefit your business?Customer intelligence in a business can significantly impact various aspects of operations. Following are some key advantages.Increases customer loyaltyCustomers are more likely to stick with a brand that understands their needs and consistently meets or exceeds their expectations.Personalization of experiences based on customer intelligence and ensuring customer satisfaction leads to increased customer loyalty.Enhances customer experienceBy understanding customer desires and behaviors from customer intelligence data, businesses can tailor their marketing, services, and interactions to meet customers’ individual preferences, leading to personalized and satisfying experiences.Better customer serviceMetrics of customer intelligence data help highlight common support issues and customer pain points, enabling support teams to plan faster and more effective resolutions.Analytics results also help form training and development programs for customer service representatives to improve their skills and knowledge.Informed decision-makingInsights derived from data empower companies to make well-informed choices regarding their marketing tactics, product innovation, and the distribution of resources.Understand customers betterCustomer intelligence offers in-depth insight into customers’ interactions with a business, helping these businesses to know their clients better.This enables businesses to accurately forecast the motives driving their customers’ actions and purchasing decisions.For instance, by grasping why customers initiate calls, a company can better anticipate (and strategize to diminish) the calls received in a call center.Competitive advantageBusinesses that leverage customer intelligence platforms effectively gain a competitive edge.By staying aware of market trends and consumer preferences, companies can anticipate changes in the industry and adapt their strategies more rapidly than competitors.Increases sales and revenueBy understanding and predicting their customers, businesses can take advantage of and upsell, cross-sell, and promote repeat purchases.This leads to more sales opportunities and ultimately increased revenue.Embrace customer intelligence as a cornerstone of your strategyIn a commercial environment, possessing customer intelligence is not merely a benefit but essential.Grasping the subtle details of how customers act and what they prefer enables companies to lay the groundwork for ongoing expansion, enhanced customer contentment, and a distinct competitive advantage in the marketplace.Organize a live demo to experience how LIKE.TG can help your company enhance its customer intelligence. Start a free trial to experience its many capabilities. If you have any questions, feel free to contact the LIKE.TG support team.Did you find this article to be useful? How should we use customer intelligence analytics to collect and analyze customer data to improve customer service?Please feel free to leave comments in the space provided below with your thoughts and recommendations.Related articlesCustomer satisfaction survey questions in customer serviceWays to build and organize customer support team

The onset of the new year means the start of a new chapter! 2023 will always hold a special place in our memory due to the remarkable productivity of our LIKE.TG team.In dynamic environments that require flexibility, creativity, and a steadfast dedication to fulfilling customer needs, LIKE.TG remains a vital solution, constantly pushing the boundaries of what is expected from help desk ticketing software.In 2023, LIKE.TG continued to evolve, introducing new functionalities and enhancements to help organizations manage their customer support more efficiently while integrating more advanced features and adapting to the changing needs of businesses.From product enhancements to community engagement, this year has been marked by significant strides that have not only elevated the LIKE.TG experience but have also left a lasting impact on businesses relying on it.We’ve incorporated enhancements that align with our customers’ preferences, improved the level of our product by focusing on reinforced security and better performance, and implemented innovative functionalities within the LIKE.TG platform.Join us as we look back at all the changes to LIKE.TG in 2023, encompassing everything from the rollout of new updates to significant improvements.Artificial intelligenceTicket summarizationRephrasing toolMultilingual supportArticle summarizationSEO attribute suggester for KB articlesAI-suggested ticket responseTicketing systemMultilingual support for ticketsTicket approval moduleForward tickets featureTicket count widgetActivity moduleWorklog optionWebhook support to enhance functionalityAddition of custom activity typesSave activity filters as viewsAddition of email delivery logsKnowledge baseEnhanced search functionalityMultilingual supportAccess restrictions for knowledge base articlesSupport for bulk restoration of deleted articlesSupport for bulk permanent deletion of articlesMobile applicationIntroducing mobile appActivity moduleImproved UI for the switch account featureIntegrationsOneDrive integrationMicrosoft integrationAzure DevOps integrationJira integrationSlack integrationShopify integrationReports and analyticsAgent performance dashboardContact performance dashboardWorklog reportTicket conversation report Artificial intelligence (AI)In 2023, artificial intelligence(AI) continued to be a driving force across industries, with notable applications and advancements.AI is not just a buzzword; it’s a groundbreaking advancement that is enhancing efficiency and unlocking impressive possibilities.We incorporated AI into LIKE.TG as a strategic move to maintain our customers’ competitive edge given the rapid rise of artificial intelligence within the customer service industry.With AI seamlessly integrated into LIKE.TG, we’re welcoming a wave of efficiency, responsiveness, and intelligent assistance that redefines the way you manage customer inquiries and support requests.This integration of AI assist into LIKE.TG’s customer service software and knowledge base system represents our commitment to providing innovative and efficient solutions for modern customer support challenges.It’s a major step in creating a support ecosystem that combines the best of human expertise with the speed and accuracy of artificial intelligence.The following are some of the notable functionalities of AI in LIKE.TG:Ticket summarizationThis function streamlines agents’ workflow by offering brief overviews of customer interactions, which enhances productivity.It contains key information such as the purpose, sentiment, and a brief overview of the conversation.Rephrasing for error-free repliesUsing the rephrase or grammar-check tools, agents can craft responses to customers that are both professional and grammatically accurate.Multilingual supportThis functionality lets agents instantly translate content within LIKE.TG and communicate with customers in their preferred languages.Knowledge base article summarizationThe summary tool in the knowledge base presents users with short and to-the-point summaries of long articles to help them understand the content faster.SEO attribute suggester for knowledge base articlesThis tool is designed to boost the SEO effectiveness of your knowledge base articles.It uses AI to examine your article’s content and creates a search-engine-optimized title and meta description to increase your organic search traffic.AI-suggested ticket responseThis functionality provides pre-written responses or templates that are automatically suggested to customer service agents based on the content of customer queries.These suggestions aim to streamline response times, maintain consistency in communication, and improve overall efficiency.Ticketing system with seamless approval moduleIn the ever-evolving scope of customer support, staying ahead means continuously innovating and enhancing the tools that empower businesses to deliver quality service.To that end, we added features in ourticketing systemover the past year that elevate your support experience, streamline operations, and ensure that you provide unparalleled service to your customers.Some of the impressive updates and new features are:Multilingual support for ticketsIn the global business environment, the ability to provide customer support across multiple languages is essential for reaching a wider audience and ensuring customer satisfaction.We expanded the accessibility of LIKE.TG to a broader audience by incorporating additional languages, bringing the total number of supported languages to 26.This advancement allows customers to interact with LIKE.TG using the language they are most comfortable with.Ticket approvals moduleThe ticket approval functionality allows agents to generate requests for approval within the context of a ticket.Forward tickets to external usersThe ticket forwarding function lets customer service representatives forward help desk inquiries to other agents, customers, or third-party vendors.Ticket count widget in customer portalWe also added a new count widget to the ticket module within the customer portal to allow customers to view the total tickets, as well as the number of pending and resolved tickets.Activity module to enhance productivityThe activity module was developed to boost agents’ efficiency and enhance ticket resolution speed by dividing the steps needed to solve a problem into more manageable, smaller tasks.The following are the notable updates to the module:Worklog optionThe activity module has been updated to include the worklog functionality.Worklogs offer valuable information that can enhance the efficiency of time management, the distribution of resources, and the strategizing of project schedules.Webhook support to enhance functionalityActivity events are now incorporated into webhooks, allowing immediate data transfer from the activity module to third-party applications.Addition of custom activity typesUsers can add new, custom activity types in the admin module’s activity fields. The latest update enables users to add up to ten custom activity types.Save activity filters as viewsThis update allows users to save activity filters as views, like ticket filters, for improved organization and monitoring of activities.Addition of email delivery logsThe delivery logs functionality, previously included in the ticket module, has been included in the activity module.This functionality offers a comprehensive overview of all email interactions and a record of each activity.Knowledge base with multilanguage capabilitiesFor information management in businesses, a robust knowledge base serves as the fundamental building block for efficient customer support and seamless internal collaboration.At LIKE.TG, we believe that knowledge is a dynamic force that drives success.With this year’s new features and updates, our knowledge base softwarehelps you build more than just a repository of information, it helps you build an invaluable tool that empowers your business.Here are some of the major updates:Enhanced search functionalityWe enhanced the processing of search queries and the ranking of search results to increase the effectiveness and efficiency of the search feature.Multilingual supportWe enhanced the communication and information sharing capabilities of the LIKE.TG knowledge base platform by introducing multilingual support.Additionally, knowledge base content can be created in various languages, promoting a more customized and accessible experience for users.Access restrictionsThe visibility of the knowledge base portal can be limited to specific users. Access can now be granted to all users or solely to logged-in users.Bulk restoration of deleted articlesWe rolled out a new bulk restoration feature, enabling the simultaneous revival of multiple deleted knowledge base articles.This innovation significantly cuts down on the time and effort required to recover numerous articles.Bulk permanent deletion of articlesThis new functionality allows users to permanently remove knowledge base articles in bulk, streamlining the process and cutting down the time and effort required to delete numerous articles simultaneously.Introducing the LIKE.TG mobile applicationWe have launched a mobile application integrated with the LIKE.TG platform. This announcement indicates that users can now access LIKE.TG services or features through a dedicated mobile application.This year, we reached a huge milestone for LIKE.TG’s convenience and connectivity: our brand-new mobile application!This application redefines the way you engage with LIKE.TG services on the go. It boasts a sleek and intuitive design, ensuring that every interaction feels natural and effortless.Navigating through the application is a visually pleasing experience, setting the stage for an enjoyable journey from the moment you launch it.Here are some of the app’s notable features:Activity module to boost user engagementThe activity module, once solely available on the web version of the agent portal, is now integrated into the LIKE.TG mobile application.With it, agents can track and manage their activities on the go, with the added convenience of receiving real-time notifications directly on their mobile devices.Improved user interface for the switch account featureThe user interface of the switch account function was improved, ensuring a smoother and more visually attractive user experience.New third-party integrationsEnhancing the efficiency of the support process is crucial, and incorporating external applications plays a significant role in this.LIKE.TG customer service software simplified the way support teams manage and engage with their tasks by introducing these new capabilities on top of the previous integrations:OneDrive integrationLIKE.TG added integration with OneDrive, allowing users to explore and attach files directly from OneDrive.Microsoft Teams integrationLIKE.TG implemented integration with Microsoft Teams, providing users with a streamlined and robust platform designed to enhance communication.Users can receive many essential LIKE.TG notifications through Teams, such as the creation of new tickets, ticket updates, notes added to tickets, and more.Azure DevOps integrationIncorporating Azure DevOps lets the support team and product engineers work together more effectively and remain up to date with the current progress of tasks.Jira integrationUsers are now able to generate Jira issues directly within BoldDesk. This new functionality supports the automatic association of Jira issues with corresponding tickets.Slack integrationLinking LIKE.TG with Slack allows users to get real-time alerts directly in their conversations and group spaces for any new or modified tickets, additional responses, or various activities happening on the LIKE.TG platform.Shopify integrationThe integration with Shopify has been upgraded to enable direct cancellation and refunding of orders through BoldDesk.Reports and analytics with advanced featuresAt LIKE.TG, we understand that reports and analytics continues to be the backbone of businesses, providing actionable insights that drive strategy and growth.As we made modifications to this feature, our goal was to empower organizations with the tools they required to extract meaningful insights and drive success.The future of data awaits, and with these advancements, businesses can navigate it with confidence, agility, and a clearer vision than ever before. Let’s dive into the latest major updates:Agent performance dashboardThe agent performance monitoring dashboard tracks and analyzes the output of individual agents and groups.The display includes visualized representations of data derived from ticket and message metrics, CSAT scores, cumulative time spent on tickets, and SLA performance statistics, all over a specified time period.Contact performance dashboardThis dashboard is useful for monitoring and examining customer-generated inquiries and updates.It presents visualizations derived from CSAT scores, ticket statistics, and SLA statistics for breached tickets over a specified period.Worklog reportA worklog report combines all recorded work entries from tickets into a single location.It allows for a complete overview of the work logged by agents, including both billable and non-billable time.Ticket conversation reportThe ticket conversation report is designed to monitor and evaluate interactions occurring within tickets.It delivers insight into the dialogues between customers and support representatives, presenting an effective method for reviewing these communications.The report showcases statistics, such as the number of:Unique ticketsContact updatesAgent updatesUnique agentsNew feedback portal: Share your thoughts and make a differenceAs a forward-thinking company, we are continuously seeking ways to enhance our service and ensure our clients are receiving fulfilling interactions.We unveiled a fresh feedback portal within LIKE.TG to simplify the process for you to share your insights and suggestions on how we can improve your experience with BoldDesk.LIKE.TG achievements and recognitionsLIKE.TG has expanded its global presence in 2023, reaching new markets and connecting with more businesses around the world.In our journey this year, we were able to achieve the following:LIKE.TG earned the Crozdesk’s Quality Choice Award and Happiest Users Award.LIKE.TG became SOC 2® Type 2 compliance certified.LIKE.TG was recognized as a high performer in the G2 Summer 2023 Grid® Report.LIKE.TG won a 2023 Rising Star Award from FinancesOnline.In addition to these accomplishments, LIKE.TG achieved top 5 ranking on Product Hunt.We were excited to announce that LIKE.TG made its debut on Product Hunt on December 11, 2023, and earned the remarkable fifth spot on its top products launching that day.This achievement is a testament to our commitment to excellence, innovation, and empowering businesses with cutting-edge solutions.What exciting plans do we have for 2024?As we turn the page on 2023, the future looks even more promising for BoldDesk.With a solid foundation of innovation, user-centric design, and a commitment to customer success, the platform is guaranteed to continue leading the way in revolutionizing customer support.We’re excited to continue pushing boundaries, innovating, and empowering businesses to deliver exceptional customer service in 2024 and beyond.Stay tuned as we pave the way for an even more exciting and impactful future with the following features for our upcoming releases:Live chat moduleInstant messaging integration with WhatsApp, Facebook, and X (Twitter)Custom reportsSumming up LIKE.TG in 2023LIKE.TG’s 2023 was a year of evolution, growth, and customer-centric advancements.We want to express our gratitude to the LIKE.TG community for its continuous support and engagement. Here’s to another year of bold strides, growth, and transformative excellence in customer support!The journey so far has been incredible, and we are excited about what the future holds.As you know, we’re always striving to improve, and your feedback is invaluable to us.Whether you’ve got a suggestion, encountered an issue, or simply want to share your thoughts, we want to hear from you.Your feedback is crucial in helping us understand what we’re doing well and where we can make improvements.Register a LIKE.TG account to start consistently delivering outstanding support to your customers.Reach out to our support team to arrange a live demo. Alternatively, you can begin a 15-day free trial.Related blogsLooking Back at LIKE.TG in 2022: A Year in ReviewRelease Announcement—March 2023 New FeaturesLIKE.TG Release Announcement: May 2023 New Features Update!LIKE.TG Release Announcement: July 2023 New Features Update!LIKE.TG Release Announcement: September 2023 New Features Update!LIKE.TG Release: November 2023 New Features Update!