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9 Effective Customer Experience Optimization Strategies
9 Effective Customer Experience Optimization Strategies
In today’s competitive business environment, providing an outstanding customer experience is more important than ever.To genuinely enhance your customer experience and improve relationships, you need to carefully examine every interaction customers have with your brand and consider how you can make each one better.Positive customer experiences are vital to increasing customer loyalty, boosting customer retention, and driving business growth.This article will discuss what customer experience optimization is, the key components, some of the best practices to optimize your customers’ experience and more. What is customer experience optimization?Customer experience is your customers’ entire journey with your brand, from first contact to the final post-purchase interaction.Customer experience optimization refers to the measures taken by a business to understand its clients for the purpose of enhancing their engagement at every stage of the customer journey.Understanding customer needs and preferences and tailor their products or services based on those requirements.This includes examining client feedback and behavioral data to pinpoint opportunities for improvement.Components of customer experience optimizationBy comprehending the requirements and desires of clients at every phase of their journey, companies can ensure that they deliver an optimal experience.The following are the key components of the customer experience that are opportunities for optimization:Customer touchpointsThis refers to any channel of interaction that a client can have with a product or service. They can include visiting your website, calling customer service, or engaging with your company through social media.Customer journeyThis is the path that a consumer takes, from initial awareness of your brand, through encounters with your marketing strategies, through the purchasing process, through follow-up activities like support, and finally through the decision to become a repeat customer or to move on.Customer feedbackThis is clients sharing their opinion about your service or product.This feedback can be in the form of customer reviews through customer satisfaction surveys, comments on social media platforms, messages via email, reviews on third-party websites, and more.Paying attention to customer feedback enables you to comprehend customer requirements, needs, inclinations, and challenges.In turn, it allows you to enhance your brand, your product, and the customer service you provide.Data collection and analysisThis data collection and analysis process involves:Gathering and evaluating reviews, comments, and complaints from customersAnalyzing support ticket conversationsGauging customer experiences and satisfactionAnalyzing individual support agent performanceTaking necessary action to improve each of these elementsThis enables companies to pinpoint areas in the organization that require enhancement to help the business thrive.Tactics to optimize customer experienceUse the following strategies to give your customers a better client experience:1. Understand your customersThe initial step to enhancing the client experience involves understanding the identity and desires of your consumers. This encompasses:Researching your intended audience.Developing customer personas.Categorizing your clients according to their requirements and inclinations.By recognizing your customers, you can customize your products, services, and promotional endeavors to fulfill their expectations more effectively.2. Map the customer journeyA customer journey map is a graphical illustration of the customer touchpoints and exchanges a customer has with a brand, starting from their initial awareness of a brand to post-sales support.By charting the customer journey, businesses can identify and address customer pain points. This may be a complete overhaul of the journey for all customers, or a targeted change that only applies to specific stages and customer personas.Improving the customer journey guarantees customers a smooth and enjoyable experience throughout every phase of their relationship with a brand.3. Set clear expectationsA crucial element in delivering a positive customer experience is establishing clear expectations.Ensure that your clients are aware of what your products and services, as well as your customer support, have to offer. By doing so, they will not be disappointed, and you can prevent miscommunication that may result in unfavorable experiences.4. Train your employees to provide a positive customer experienceYour employees are critical to providing a positive customer experience.By investing in staff training, you can be guaranteed that your employees will possess the required skills and knowledge to cater to customer needs in an effective and efficient manner.This involves educating them on the significance of empathy, active listening, and problem-solving.5. Personalize the experienceClients value companies that strive to customize or personalize their interactions. This can involve:Using customers’ preferred communication channels.Addressing customers by name in correspondence.Providing tailored product suggestions.Adjusting marketing strategies according to target audiences’ preferences.By personalizing various steps of the customer journey, customers feel valued thus improving their overall experience with your brand.6. Solve issues proactivelyIt is crucial to promptly and effectively address any challenges or problems that customers may encounter with your products or services.You can provide an external knowledge base to customers for self-service support, as well as an internal knowledge base for support agents. These allow customers to quickly resolve common and simple issues by themselves and gives support agents quick access to solutions.You can also give your support agents pre-written messages or canned responses for promptly responding to recurring issues.Proactively resolving issues not only assists in retaining customers but also enhances your brand’s reputation over time.7. Provide exceptional customer supportPrompt and effective customer support contributes to a favorable client experience.To accommodate diverse customer preferences, support various communication mediums, including email, live chat, and social media.Furthermore, build your support team so that it is adequately trained and authorized to address customer concerns efficiently.8. Measure and analyze customer experience metricsMonitor and measure essential customer experience metrics like net promoter score, customer satisfaction score, and customer effort score to gauge your business’s user experience.Consistently examining these metrics can assist you in making informed choices to enhance the customer experience further.9. Identify areas to improve in your products and servicesObtaining customer feedback is crucial for determining areas in which your products and services might be thriving, deficient, or require enhancement.Proactively seeking and evaluating customer feedback can help you comprehend customer issues and implement the modifications needed to improve the customer experience.Why is customer experience optimization important?A study by PwC found that 73% of customers consider a good experience a significant factor in their purchasing decisions.Delivering positive client experiences is critical for the following reasons:Improves customer loyaltyAccording to another PwC analysis, 55% of customers indicated that they would abandon a brand after several bad experiences with it. That’s over half! Even if your product is the best in existence, that won’t overcome customers’ desire for a positive experience.Providing the best client experience makes clients feel valued. As a result, they will become repeat clients.What’s more, given that happy clients are often considered brand ambassadors, they are likely to recommend your business to others because of their great experience.Therefore, businesses should ensure that consumers are satisfied with their experience in order to improve customer loyalty.Promotes customer retentionFulfilling clients’ needs and working toward providing what they prefer makes clients feel content.For instance, providing personalized responses and recommendations gives the impression that you prioritize each client’s individual experience. This strengthens customer relationships and fosters trust in the business.Additionally, positive consumer experiences lead to higher customer lifetime values. This means you retain clients, and they continue to do business with you long-term.Establishes brand reputationOptimizing the customer experience makes customers happy and satisfied with the services received.These clients will often provide positive feedback about the brand to the company itself, publicly on social media, and even privately to colleagues.When others hear about a brand’s positive reputation, they are more likely to switch to that brand, and thus leading to business growth.Increases revenueSatisfied clients have a propensity to make further purchases and turn into brand promoters.Emplifi reports reveal that approximately 61% of customers are willing to pay at least 5% more for their products or services if they are guaranteed outstanding customer experience.This report shows that providing customer-centric experiences provides more business opportunities. This leads to not only increased revenue but also enhanced overall profitability for a company.Optimizing the customer experience!In summary, customer experience optimization is essential for companies aiming to excel in the current competitive marketplace.Gaining insight into your customers, gathering their feedback, and regularly evaluating your support initiatives will enable you to develop an outstanding client experience that distinguishes your brand from competitors.Enhance your clients’ experience by utilizing a customer service help desk platform such as LIKE.TG, which provides your support team with an efficient and streamlined solution for handling customer issues.Feel free to reach out to the LIKE.TG support team if you have any queries. Book a 30-minute live demo to see how LIKE.TG can help you improve your user experience. You can also begin a 15-day free trial today!Related articlesHow to Apologize to CustomersBenefits of Tracking Customer Satisfaction with a Help DeskHow to Collect and Use Customer Feedback Surveys
9 Best Ways AI Can Improve Help Desk Management
9 Best Ways AI Can Improve Help Desk Management
Artificial Intelligence (AI) is transforming the landscape of various industries globally, offering groundbreaking solutions and unparalleled efficiency.One such industry that is increasingly benefiting from this innovative technology is customer support, where AI integration is widely being used to enhance and streamline help desk management operations.Going forward, the utilization of AI help desk software is expected to rise even further. AI Business projects that by 2025, a staggering 95% of customer interactions will be powered by AI.In this blog, we will explore AI’s capabilities, potential applications, and the immense value it can bring to your customer support. How does AI generally work?Artificial intelligence (AI) works by mimicking human intelligence processes, learning from these processes, and then applying this knowledge to achieve specific tasks and goals.Simply put, AI works by learning from data, recognizing patterns, and making autonomous decisions or predictions based on this learning.This process exemplifies the foundation of AI’s capability to imitate human intelligence, accomplish tasks, and provide solutions to complex problems in many fields, including healthcare, finance, and more.What is help desk management?Help desk management is a process that involves handling and resolving all internal and external support questions and issues related to a product or service. It also involves support agent training, tracking customer interactions, assessing your team’s performance, and providing solutions.What is an AI help desk?AI help desk is an advanced support platform that leverages artificial intelligence to enhance the overall customer experience. By integrating AI technologies, these systems can automate repetitive tasks, provide instant responses to common inquiries, and assist human agents in resolving more complex issues.Why should you power your help desk with AI?Complementing your help desk management with AI can significantly enhance efficiency and improve customer satisfaction.AI can also handle multiple customer queries simultaneously, enhancing the productivity and satisfaction of customer-facing teams.AI help desk software can also help you:Provide 24/7 supportDeliver fast, accurate responsesSave time by automating routine tasksLower operational costsOffer personalized customer interactionsAI is a must-have tool for any customer support team that seeks to enhance efficiency and effectiveness.Best ways to use AI for help desk managementAs businesses grow, the strain on help desk systems intensifies due to the growing client base. This escalating demand can no longer be met by mere help desk features.Below are the best ways to integrate AI into your help desk software to enhance performance and streamline customer support.1. Sort and route support tickets efficientlyA significant increase in tickets can potentially lead to overlooking critical issues. AI can help you sort tickets into smaller, more manageable chunks so nothing slips through the cracks.As requests come in, AI help desk software assesses them by comparing them with similar cases.It identifies keywords, assesses their severity, categorizes them, and then allocates them to the appropriate agent or group.For example, if a ticket contains words like password, login, and access, it can automatically be categorized under “Login Issues”.These tickets can subsequently be directed and allocated to an agent who specializes in resolving login problems.This automatic sorting:Maintains a well-organized inboxImproves the accuracy of ticket assignmentReduces wait time for customers2. Summarize the content of request ticketsIt can be challenging to interpret the meaning of each ticket correctly when you have a pile of them and are pressed for time. AI can improve productivity by providing quick ticket summaries.You can set up predefined tags and train the AI model to:Read and understand the content of ticketsIdentify key issues and the product or service they are related toAssess the urgency of the ticketSummarize lengthy customer-agent conversations3. Perform ticket sentiment analysisIntegrating AI into your help desk can help you quickly understand intricate details from customer feedback.AI applies a sentiment analysis score to every feedback response, assisting you in tracking customers’ feelings and tone.AI help desk software:Analyzes customer feelings: positive, negative, or neutralDetermines the hidden emotional tone behind customer feedbackRecognizes and highlights critical customer experience issues with the biggest emotional effectThis deep understanding of customer needs is instrumental in enhancing your products, services, and customer relationships.4. Offer multilingual supportAI help desk software provides the capability to automatically identify and translate languages, allowing you to offer personalized support in several languages.By translating tickets and knowledge base articles, you foster clear communication and effective knowledge transfer.Offering customer support in multiple languages eliminates misunderstandings caused by language barriers. It can also improve your global reach and brand awareness.5. Improve article SEO rankingsAI’s application in help desk management can significantly enhance article SEO rankings.It can understand the context and intent of search queries and auto-generate sitemapsand optimized keywords for your knowledge base articles.In addition, AI-powered help desks can scrutinize data from competitors, identify patterns, and predict the kind of content that will likely draw traffic.Other AI capabilities in this domain include:Providing SEO-friendly titles and meta descriptions for your articlesIdentifying content gaps to guarantee a comprehensive knowledge baseBy combining these abilities, you can tailor your content and improve your visibility and rankings on search engines.6. Provide professional, error-free responses to clientsAI can also be utilized in a help desk to help agents deliver professional responses to clients.It does this by refining ticket replies and conversations to match your brand standards, using techniques such as rephrasing, elaborating, shortening, translating, and grammar correction.AI help desk software can be trained using past conversations to choose the most suitable canned response when a new ticket arrives. These features help you enhance your customer communication and convey your message in the most effective manner.7. Create flawless knowledge base articlesAnother way AI can enhance your help desk operations is by generating top-notch, engaging, and valuable content for your knowledge base.This empowers you to create articles that are consistent and standardized by suggesting improvements in grammar, style, and structure.An AI help desk presents the following article editing tools for creating better articles:Rephrase tool: Rewrites text to provide professional content. Users can choose to rephrase content into either standard, fluent, or professional formats.Elaborate tool: Expands and expounds on the selected content to make it more informative. Users have the option to choose the preferred tone and length of the content.Shorten tool: Removes unnecessary words and phrases to maintain the text’s meaning to make it more concise.Correct grammar tool: Enhances the quality of your response to ensure it is error-free.Translate tool: Translates content into various languages directly within BoldDesk.8. Promote self-serviceIncorporating AI in a help desk enables you to automatically recommend related knowledge base articles to users based on the keywords used in their search.This provides them with a more comprehensive understanding of the topic and encourages a culture of self-service.For example, if a customer types “refund policy” in their search, the AI help desk can automatically search the organized knowledge base content and provide them with articles, FAQ pages, and video tutorials that are related to refunds.Additionally, the article summary feature generates summaries of lengthy articles by highlighting key takeaways, guaranteeing the delivery of concise and condensed information.9. Generate reports and analyticsAn AI help desk can analyze customer interactions, feedback, and inquiries to generate useful insights about customer behavior, preferences, and satisfaction levels.This data can be used to predict future customer needs, improve customer service, and personalize communication.AI can also evaluate and report on agent performance using important help desk metrics such as ticket response times, resolution rates, and work logs.These reports and dashboards can be used to identify areas that need improvement, inform the allocation of resources, and implement strategies to enhance productivity and customer satisfaction.Potential challenges in implementing AI help desk managementWhile AI can enhance efficiency and optimize your support processes, it has its own challenges that need to be addressed during implementation.Integration ramifications: The integration of AI into existing help desk processes and systems requires time and technical expertise to guarantee seamless functionality. You should properly strategize and plan to prevent this challenge.Data privacy and security risks: There could be potential challenges in safeguarding data privacy as AI help desks handle sensitive customer data. You should ensure robust security measures are in place beforehand.User technophobia: Incorporating AI in your help desk may be met with reluctance or resistance from both employees and customers. Adequate staff training on the benefits of AI alleviates this challenge.Cost implications: The initial setup cost for an AI help desk can be substantial. This entails the cost of AI software, integrations, customization, and user training.You may also incur recurring costs for maintenance and updates, which can pose a financial challenge.Revolutionize your customer support with an AI help deskThe ability to learn continuously and enhance accuracy with every interaction renders an AI help desk an indispensable tool for supplementing your customer support. Implement the ideas we’ve discussed and transition from outdated, inefficient practices to stay ahead of the game.Check outLIKE.TG, a robust AI help desk management system that harnesses the power of AI to enhance agent productivity and deliver exceptional customer support.Get in touch with usto set up a30-minutelive demoto see what you can accomplish with LIKE.TG’s AI-powered customer service features. Or sign up for a 15-dayfree trialtoday.Recommended reads10 Help Desk Automation Ideas to Improve Productivity7 Best Help Desk Workflow Automation Ideas
50+ Customer Service Email Templates and Best Practices
50+ Customer Service Email Templates and Best Practices
Most businesses appreciate personalized customer service, as it enhances customer satisfaction.Given that email is widely used to address customer concerns and complaints, utilizing customizable customer service email templates can be the best solution to ensure the personalization of support responses.In fact, according to Email Analytics, 98% of customers use emails for their customer service interactions on a regular basis.To ensure consistent and efficient customer service, provide a response to every email from customers to create a lasting relationship and to save time.In this blog post, we will discuss about what customer service email is, best practices for writing customer service email, how to respond to an angry customer and some customer service email templates. What are customer service emails?A customer service email is any response sent through email by a customer support agent that addresses a customer complaint, query, or feedback.Customer service email templates are prewritten emails that are used to address common or recurring customer complaints and queries.These customer service templates save time and maintain uniformity in tone and language.Best practices for writing customer service emailsHere are the guidelines on how to customize customer service response templates and enhance your email writing skills:Use your customers’ names.Familiarize yourself with customers’ conversation history from your database.Revive your knowledge about important details of your business and customers.Strive to thoroughly understand customers’ problems or issues.Use a customer service tool that comes with integrated templates.Offer specific solutions or steps to resolve the issues.Anticipate extra questions or concerns.How to respond to an angry customerResponding to an angry customer involves understanding their needs, complaints, offering a prompt response or service and ensuring their satisfaction.Here are some ways to respond to them:Apologize for the negative experience: Start by apologizing for the customer’s negative experience, showing that you recognize their frustration and take responsibility for any mistakes.Explain what went wrong: Provide an explanation for the issue and why it occurred, helping the customer understand and preventing similar problems in the future.Reassure customers that it won’t happen again: Assure the customer that measures are being taken to prevent similar issues, hence rebuilding trust and confidence.Respond promptly: Respond quickly to angry customer emails to show you value their feedback and take their concerns seriously, defusing the situation and preventing more frustration.Offer context for the incident: If there were extenuating circumstances, provide context to help the customer understand and reduce frustration.Invite further feedback: Encourage the customer to share any additional questions or concerns, showing your openness to constructive conversation.Suggest compensation: Consider offering an incentive, refund, or discount to compensate for their negative experience, showing that you value their business.Follow up: Check in with the customer later to ensure their satisfaction and address any further issues, demonstrating your commitment to exceptional service.The best customer service email templatesThe following customer service email templates encompass customer service categories you may come across when communicating with customers via email.Introduction email templatesUse these customer service email templates to welcome new clients, present new staff members, or to simply check in from time to time.1. Thank you for reaching outThis email is crucial for all businesses to convey appreciation to their customers, as it fortifies connections and cultivates enduring relationships.You can use the following template sample to thank them:Dear [Customer’s Name],We appreciate you contacting us regarding your inquiry. Your interest in our products/services is highly valued. Our team is currently processing your query and will respond within the shortest time possible.Best Regards, [Your Name]2. Checking in with a customerThis customer service email template is used to communicate with a customer after they have made a purchase or interacted with the company.Usually, the email asks for feedback about the customer’s experience and may also share information about other products or services.You can check in with clients using the following template:Dear [Customer’s Name],We trust that this email reaches you in good health. We would like to inquire about the progress of your recent acquisition of [product name]. Are you satisfied with your purchase? Kindly inform us if there is anything we can do to aid or enhance your experience.Best Regards, [Your Name]3. Welcome email templateWhen a customer signs up for your product or service, it is important for you to welcome them warmly and make them feel appreciated.The following welcome email template can help you do this by setting a positive tone for the customer journey and establishing your brand as one that is friendly and helpful.Dear [Customer’s Name],We are delighted to extend a warm welcome to you as a valued member of our company. We highly encourage you to avail yourself of any support or guidance you may require, as we are readily available to help whenever needed.Best Regards, [Your Name]4. Customer onboarding email templateThe onboarding customer service email presents new customers with essential information regarding the company and what it offers.It includes details on where to locate helpful onboarding resources, how to begin, and ways to get in touch with customer service.Here is a working example:Dear [Customer’s Name],Welcome and thank you for choosing our service! We are excited to have you on board and want to ensure that your experience with us is smooth and enjoyable. To get you started, we have put together some resources and information that may be helpful [provide details]. Please do not hesitate to contact us if you have any questions or need assistance.Best Regards, [Your Name]General customer service templatesThese customer service email templates are designed for offering 24/7 assistance or support to your clients or customers.5. Technical support emailThe technical support email offers you the chance to carefully examine customers who are experiencing a technical issue. The following is a sample template to illustrate this:Dear [Customer’s Name],Thank you for reaching out. We want to ensure you benefit the 24/7 assistance for any technical problems you may encounter. Our team is ready to offer the necessary support to ensure a smooth product experience.In case you have any difficulties or inquiries about the product or service, feel free to contact us. We are here to assist you and make sure every concern is resolved.Best Regards, [Your Name]6. Provide a solution email templateCustomers face different challenges when interacting with a product or service. Therefore, it is essential for a company to provide a solution to their concerns.The following sample template can be used:Dear [Customer’s Name],Thank you for bringing this issue to our attention. We sincerely apologize for any inconvenience caused and would like to propose a solution to rectify the issue. [Explain the solution in detail]. Kindly inform us if you find this solution satisfactory or if there is any other way we can be of assistance to you.Best Regards, [Your Name]7. Closing a support ticketThis template notifies customers that their support ticket has been resolved. It also includes details about the issue’s resolution and any follow-up steps.You can notify them using the template below:Dear [Customer’s Name],We are pleased to inform you that support ticket [Ticket Number] has been successfully resolved. Our team diligently worked toward resolving your issue. We hope you are content with the result. If you have any additional queries or concerns, please feel free to reach out to us. We are always available to assist you.Thank you for selecting [Your Company]. We value your patronage and eagerly anticipate serving you again in the future.Best Regards, [Your Name]8. Sending a password reset linkThis customer service email template is used for sending a customer a password reset link, usually after they’ve requested it through a “forgot password” feature. The email includes instructions for resetting the password and security tips.You can send them the following customer service email:Dear [Customer’s Name],We recently received a request to reset your password. To proceed with this action, kindly click on the provided link to reset your password.Best Regards, [Your Name]9. Subscription renewal reminderFor subscription-based businesses, it’s important to notify customers about their renewals when 350 days have passed and they haven’t shown any interest in renewing.The customer service email template acts as a reminder and it should be sent a week or so before the customer’s annual subscription ends.Remind them using the following template:Dear [Customer’s Name],I trust that you are doing well and have had a productive year using our brand. I would like to inform you that your yearly subscription with [Company Name] is due for renewal on [Last Date]. Please renew before the expiration date to continue using our services. If you have any questions or want to explore other options, feel free to contact us.We are eagerly waiting for your response.Best Regards, [Your Name]Occasional email templatesThese are prewritten customer service email formats that can be utilized for particular events or on specific occasions.10. Birthday wish email templatesThis customer service template is designed to convey birthday wishes to customers. It can include a custom message, as well as any available special offers or promotions.Use the template below:Dear [Customer’s Name],We extend our warmest wishes to celebrate your birthday. In recognition of your valued support, we are pleased to present you with an exclusive opportunity to avail a special discount toward your forthcoming purchase.Best Regards, [Your Name]11. Sending a holiday greetingWhen a company wants to send holiday greetings to its customers, they can send an customer service email showing warm wishes for the holiday season and information about holiday promotions or offers.Consider the following customer service template:Dear [Customer’s Name],We extend our warmest wishes to you and your esteemed family for a joyous and memorable holiday season. We would also like to express our deepest gratitude for your unwavering and steadfast support, which has been important to us.Best Regards, [Your Name]Email template for handling disgruntled customers and complaintsEmails are perfect for professionally conveying appropriate messages to prevent conflicts. Here’s how you can reassure clients that corrective actions are being implemented in every circumstance:12. Response to angry customersThis customer service email template is used to respond to a customer who has expressed dissatisfaction or annoyance with the company or its products/services.It recognizes the customer’s issues, expresses remorse for any inconvenience caused, and offers a solution or compensation.The following response template can be used:Dear [Customer’s Name],We’re sorry to learn about your unsatisfactory encounter with our service and sincerely apologize for any inconvenience or frustration it may have caused. We highly value your feedback and are committed to finding a resolution to the issue, as well as enhancing your overall experience with us.Kindly share more information about the problem so that we can promptly address it.Best Regards, [Your Name]13. Customer complaint response templateDealing with a customer who complains can often be more challenging than managing an upset one. Complaints are usually valid, unlike anger which can sometimes be baseless. No matter how frustrating the complaint may be, it’s crucial to promptly respond and acknowledge their issues. The following sample template can be used:You can use the following template sample to respond to them:Dear [Customer’s Name],We apologize for the inconvenience caused. Your feedback is valuable to us and aids us in enhancing our services. We are presently looking into the matter and will offer a solution promptly.Best Regards, [Your Name]14. Email template on damagesIf a customer receives a damaged item and reaches out to the company to report it. The company should take the initiative of responding to them via an email.The email should include details regarding the actions the company will take to resolve the issue. This may involve sending a replacement item or offering a refund.Send them the template below:Dear [Customer’s Name],We are sorry to inform you that your recent purchase of [product name] was delivered with damages. We apologize for any inconvenience caused.We take pride in providing high-quality products or services and are fully dedicated to resolving this issue promptly. You may choose between a complete refund or a replacement item. Please let us know your preference.Thank you for bringing this matter to our attention. We highly appreciate your understanding. If you have any other questions or concerns, please contact us.Best Regards, [Your Name]15. Apology email to customersIn certain cases, your customer service team may not be able to offer refunds or discounts, which can create an uncomfortable or stressful situation with the customer. It is important to send an apology to the customer, acknowledging your company’s error and stating measures taken to solve it.Here is a sample to use for an apology:Dear [Customer’s Name],We deeply apologize for any inconvenience or frustration caused by our recent service. We value your feedback and are dedicated to enhancing our service to meet your expectations.If there is anything we can do to rectify the situation, kindly inform us.Best Regards, [Your Name]Email templates announcing changes or updatesThese customer service email templates are perfect for notifying your clients or customers about updates or changes to your services, products, or business.16. Delay in deliveryThis customer service email template is prewritten to notify clients about a postponement or delay in delivery of their product or service.You can notify them using the template below:Dear [Customer’s Name],We regret to inform you that there will be a delay beyond our control in the delivery of your order. We apologize for any inconvenience caused and sincerely appreciate your patience.Best Regards, [Your Name]17. Change in business hoursIf there are emergencies that affect the working hours of a company, it is crucial to inform the customers about any alterations made to the standard operating hours.Use the template below to notify them of such changes:Dear [Customer’s Name],We would like to inform you that effective from [Date], there will be a modification in our business hours. We kindly request your attention to the revised schedule, which will be as follows:[New Business Hours].Best Regards, [Your Name]18. Expired contractCustomers ought to be reminded when their contract with the company has ended, so that they are able to renew it if they wish to.Use this template for the reminder:Dear [Customer’s Name],We wish to notify you that your contract with us has concluded. We highly appreciate your support and extend an invitation to extend your contract with us.Kindly inform us if you are keen on renewing or if you have any inquiries or apprehensions.Best Regards, [Your Name]19. Announcing a partnershipWhen two businesses form a partnership and plan to notify their customers, the customer service email sent should provide details about the partnership, its impact on the customers, and any new products or services that may result from this partnership.Use this template below to share the announcement:Dear [Customer’s Name],We are delighted to inform you about our new partnership with [partner’s name]. We strongly believe this collaboration will bring great advantages to our customers.Best Regards, [Your Name]20. Account manager transitionThis customer service template is used when there is a change in the account manager for a customer.Announce the transition using this template:Dear [Customer’s Name],I trust this email finds you in good health. I am reaching out to notify you that [Old Account Manager’s Name] will no longer be your account manager at [Company Name]. From now on, your new account manager will be [New Account Manager’s Name].We appreciate your ongoing support, and eagerly anticipate our continued collaboration.Best Regards, [Your Name]21. Account manager introductionThis template is used to introduce a new account manager to a customer.This customer service email gives you a chance to make a good impression on the customer, and it lets them know you’re willing to work with them.Use the customer service template below to introduce the new lead:Dear [Customer’s Name],I trust you’re doing well. I’d like to introduce you to [New Account Manager’s Name], your new account manager at [Company Name]. [He/She/They] will be your main contact for all your account-related needs. Don’t hesitate to get in touch if you have any queries or concerns. We’re sure that [he/she/they] will deliver the high standard of service you’ve become accustomed to from us.We appreciate your ongoing business and look forward to our continued cooperation.Best Regards, [Your Name]22. Notifying about a policy changeThere could be a change of policy in an organization. Therefore, it is wise to send an email to notify customers about the changes.Notify them with the template below:Dear [Customer’s Name],We have recently made updates to our [Policy Name]. We kindly request that you take the time to review the modifications as soon as possible.Best Regards, [Your Name]23. Scheduled maintenance or upgradesIf a company needs to perform maintenance or update a product or service, they must send a formal notification to their customers.The notification email should include the date and time of the planned maintenance or update, the estimated duration, and any potential impact on the customers’ use of the product or service.Here is a sample email template you can use:Dear [Customer’s Name],We will perform maintenance on our brand on [date], which may result in temporary disruptions to our services. We sincerely apologize for any inconvenience this may cause.Best Regards, [Your Name]24. Informing about a security breachA company may face a security breach and need to inform customers. This customer service template explains the incident, company actions to fix it, and how customers can protect their information.Alert your customers using this template:Dear [Customer’s Name],We have recently discovered possible false activities linked to your account. To guarantee the security of your account, we have temporarily limited access as a precautionary measure. We kindly ask you to promptly reset your password.Best Regards, [Your Name]25. Service disruptionWhen clients face unexpected service disruptions, it is important to notify them regarding the interruption, letting them know the reason for the disruption, the estimated period, and the ongoing efforts to resolve the issue.Use the template below to notify them:Dear [Customer’s Name],We regret to inform you that there is currently a temporary service disruption due to [reason]. Our team is diligently working to restore the service, and we apologize for any inconvenience caused.Best Regards, [Your Name]26. Changing shipping addressThe shipping customer service email template is used notify customers that their shipping address has been modified.It may include details about the new address and any other pertinent information.For example:Dear [Customer’s Name],We appreciate your notification regarding the modification in your shipping address. Our records have been updated, and we will make certain that your order is delivered to the new address you have provided.If there are any more changes, or if you require any further assistance, please do not hesitate to inform us.Best Regards, [Your Name]27. Informing about a price changeThis customer service email informs customers about a price increase for a product or service, including reasons, updated price, and the date it will take effect.Here’s an email template you can use to inform them:Dear [Customer’s Name],We would like to notify you regarding a modification in the price of [Product/Service]. This updated price will come into effect starting from [date].Best Regards, [Your Name]28. Requesting to update payment informationWhen a company requests a customer to update their payment information, it could be due to an expired credit card or issues with their current payment method.You can request them to update using the template that follows.Dear [Customer’s Name],We have observed that the payment information provided by you is currently outdated. We kindly request you to promptly update your payment details to prevent any potential interruptions in the provision of our services.Best Regards, [Your Name]29. Order is out of stockWhen customers find that products are out of stock due to either supply chain disruptions, under- ordering, seasonality, or promotions, they are likely to seek alternative places to purchase those products/services. This could lead to a business losing their customers permanently.In such circumstances the company should notify their customers that the item they have ordered is currently unavailable.The notification should include an apology and present alternative solutions, like selecting a different brand or waiting for the original item to be restocked.For example:Dear [Customer’s Name],We want to inform you that the [Product/Service] you ordered is currently unavailable. We apologize for any inconvenience.We anticipate receiving a new delivery within [time frame]. As soon as the product/service is back in stock, we will promptly notify you. We appreciate your patience and understanding.Best Regards, [Your Name]30. Order is lostThe purpose of this customer service email template is to inform the customer that their order has been lost during shipping or delivery.The email typically conveys an apology and offers a viable solution, such as providing a refund or sending a replacement order.Here is a sample to illustrate:Dear [Customer’s Name],We are sorry to hear that you have not yet received your order for [Product Name]. We understand the inconvenience this might cause you, and we apologize for the delay.We are investigating your package’s whereabouts and will update you. If we can’t locate it, we’ll refund/replace it as per your preference. Thank you for your patience. Contact us for any further questions or concerns.Best Regards, [Your Name]31. Sending an order confirmationThis customer service template is used for confirming the receipt and processing of an order, containing details like the order number, items purchased, and estimated delivery date.For example:Dear [Customer’s Name],Thank you for placing your order with us. We acknowledge the receipt of your order [order number]. Please be informed that we will promptly notify you via email as soon as your order has been dispatched.Best Regards, [Your Name]32. Product exchange email templateA product exchange email is commonly utilized when a client receives a damaged, defective, or incorrect product.In this scenario, the customer has an option to reach out and ask for either a replacement or an exchange of the product.Therefore, when sending a customer service email regarding the product exchange, you need to provide details on how to commence the exchange, any applicable fees, and instruction on how to initiate the exchange.Here is a sample you can use:Dear [Customer’s Name],We appreciate your communication regarding your recent purchase of [Product Name]. We apologize for any inconvenience caused and are pleased to help in facilitating an exchange. Kindly provide us with the necessary information regarding the issue and the desired replacement product. We will make every effort to expedite your request promptly.Best Regards, [Your Name]33. Informing about an order cancellationIn most companies, customers have the freedom to terminate their subscription to services or a request for a product at any time.Therefore, this customer service email template will provide them with assurance that their cancellation has been effectively processed.Here is a sample template to use to inform them:Dear [Customer’s Name],We deeply regret to inform you that your order with the reference number [order number] has unfortunately been cancelled due to unforeseen circumstances relating to [reason]. We sincerely apologize for any inconvenience this may have caused you.Best Regards, [Your Name]Transactional email templatesThese customer service email templates are used for transaction-related emails, such as invoices or receipts.34. Return of overpayment email templateBased on the nature of your business, clients might be required to make an initial payment for a product or service.When they have made an excessive payment, the company is required to reimburse the surplus amount. A customer service email can be sent to notify them of the excess amount being reimbursed.For example:Dear [Customer’s Name],Thank you for your recent payment. Our records show that an overpayment of [amount] has been made. We want to keep your account accurate and up to date. To process the return of your overpayment, we need your bank account details for a refund.Let us know if you have any questions or concerns.Best Regards, [Your Name]35. Sending a payment confirmationThe payment confirmation customer service email verifies receipt, payment details (amount, date, method), and provides information on overpayment, refund method, and required customer actions.Use the following email template to verify the payment:Dear [Customer’s Name],We acknowledge the receipt of your payment for invoice [invoice number]. We appreciate your timely payment.Best Regards, [Your Name]36. Post-purchase follow-upThe primary objective of customer follow-up emails is to maintain open lines of communication with your customers, even if a considerable amount of time has passed since their purchase.For example:Dear [Customer’s Name],We sincerely hope you are fully enjoying the product you have acquired from us. If you require any clarifications, have any inquiries, or need any form of support, we kindly request you to not hesitate in contacting us. We are readily available and eager to provide you with the required guidance and assistance.Best Regards, [Your Name]37. Notifying about an account suspensionA customer can experience an account suspension due to a breach of terms of service or other regulations.Therefore, the company should notify them about the cause for suspension and provide guidance on how the customer can resolve the issue.Here’s customer service email template you can use to notify them:Dear [Customer’s Name],We are deeply sorry to inform you that your account has been suspended indefinitely because of [reason]. We kindly request that you promptly reach out to our esteemed customer support team for additional details and clarification regarding this matter.Best Regards, [Your Name]38. Refund delay email templateOne of the most frustrating situations is when the funds from your company do not reach the customer’s account, causing confusion between the company, bank, and customer.It is the responsibility of the company to respond to such issues.If the customer inquiries about the refund status, it is essential to provide a comprehensive, informative, and brief response.Use the template below to inform them:Dear [Customer name],Regarding your refund request, I want to update you on its status. Your refund of [amount] has been processed and will be credited to your original payment method within [number of days]. If you do not receive the refund by then, please contact us.We apologize for any inconvenience and appreciate your patience. If you have any questions, feel free to reach out.Best Regards, [Your Name]39. Refund request email templateThis customer service email provides customers with the progress of their refund request.It also provides details, like the reason for the refund, the refunded amount, and the refund timeline.Consider the following template:Dear [Customer’s Name],Thank you for your refund request. We have received it and are currently processing it. Please know that we take customer satisfaction seriously and apologize for any inconvenience caused.We will email you once your refund is processed. If you have any concerns, feel free to reach out.Best Regards, [Your Name]40. Requesting to update payment informationWhen a company needs a customer to update their payment information, it could be due to an expired credit card or issues with their current payment method.Here’s an email template you can use to inform them:Dear [Customer’s Name],We have observed that the payment information provided by you is currently outdated. We kindly request you to promptly update your payment details to prevent any potential interruptions in the provision of our services or products.Best Regards, [Your Name]41. Refund under process email templateThere are many reasons why customers might request for refund, such as making a purchase by mistake, receiving the wrong product or service, or receiving a broken product or wrong service.Therefore, the company sends a notification informing customers that the refund is in progress.The following sample template can be used:Dear [Customer’s Name],We would like to inform you that we have successfully issued a refund in the amount of [refund amount] for [Product/Service Name].We apologize for any inconvenience caused by the need to return our product or end our service. We strive to ensure that the process of returns and refunds is as effortless as possible for all our valued customers.Best Regards, [Your Name]42. Notifying about a failed transactionThis customer service email template is used to inform a customer of a failed transaction, usually due to payment problems or technical difficulties.Use the template below to notify them:Dear [Customer’s Name],We sincerely apologize for the inconvenience, but we must regretfully inform you that the transaction you recently attempted has failed to go through. We kindly request you to consider retrying the transaction or reach out to our esteemed customer support team for further assistance and guidance.Best Regards, [Your Name]Promotional email templatesThese customer service email templates are designed for marketing strategies or sales scenarios, such as special deals.43. Free trial email templateThis customer service email serves to enlighten customers about a complimentary trial offer for a service or product, the trial’s terms and conditions, and the guidelines for the sign-up process.For example:Dear [Customer’s Name],Thank you for joining [Company Name] and trying all our premium features with your [x]-day free trial!We are certain you will appreciate our [products/services], so we are providing you with the opportunity to test them at no cost. This presents a valuable chance to witness how [Company Name] can assist you in attaining your objectives and fulfilling your requirements.If interested, email or call us for more details.Best Regards, [Your Name]44. Customer loyalty program email templateTo strengthen your relationship with your customers, you can send them a loyalty email that notifies them about a loyalty program that offers a reward for their ongoing support.In the email you can indicate the advantages of becoming a member of the program and give them guidance on the sign-up process.Use the template below to notify them:Dear [Customer’s Name],We highly appreciate your loyalty and extend an invitation for you to become a member of our exclusive loyalty program. By joining, you will receive exclusive benefits: [the benefits].Joining is a simple and cost-free process. To get started, kindly click on the provided link to register, and begin earning rewards immediately. We sincerely thank you for your ongoing support and eagerly anticipate the opportunity to reward your loyalty.Best Regards, [Your Name]45. Asking for a referralThis customer service email template asks customers for referrals, encouraging them to recommend the company or its products or services to their personal and professional networks.It includes details about the referral program, benefits for both parties, and guidelines for making a referral.For example:Dear [Customer’s Name],We are delighted to hear that you are having an awesome experience with our products or services. We would be very grateful for any recommendations you may offer to individuals who could possibly derive value from our offerings. For any referrals, there are benefits: [the benefits]. Here are some of the guidelines on how to make the referrals.Best Regards, [Your Name]46. Introducing a new product/serviceDo you have a new product or service in your company that you would like to inform your customers about?You can utilize the following customer service email template for introducing a new brand, which provides information about its features and benefits.Use the template below to notify them:Dear [Customer’s Name],We are delighted to present to you our latest offers for [Product/Service Name], which we are confident will enhance the quality of your interaction with our company.Best Regards, [Your Name]47. Offering a special dealThis customer service email template is designed to present a unique offer or promotional deal to a customer.It also contains information about the offer, like the discount value and the expiry date, along with guidance on how to utilize it.Here’s a sample email template you can use to inform them:Dear [Customer’s Name],We are pleased to extend a special offer to our esteemed and devoted clients. By utilizing this unique code [discount code], you will be entitled to a remarkable discount of [discount percentage] percent off your purchase.Best Regards, [Your Name]Feedback email templatesTo collect and respond to client feedback effortlessly, you can use these customer service email templates.48. Requesting feedback on customer experienceThe feedback customer service email is utilized to ask for feedback from clients regarding their encounter with the product or service. This may include questions or prompts to motivate customers to express their opinions.The following is a sample template that can be used:Dear [Customer’s Name],Your opinion is important to us and we’re keen to know about your experience with our product/service. Please take a few moments to provide us with your invaluable feedback. With your feedback we can improve our customer experiences.Best Regards, [Your Name]49. Customer review request email templateA company can utilize the passion of the existing customer to draw more customers to your company, by asking them to submit their reviews or feedback after a satisfactory interaction with your brand.For example:Dear [Customer’s Name],We would greatly appreciate it if you could spare a few minutes to provide feedback on your experience with our product/service. Please share your thoughts by reviewing us [Where to Review].Best Regards, [Your Name]50. Requesting to complete a surveyThis customer service template is suitable for a company to use when requesting its customers to complete a survey.The email should include details about the purpose of the survey, its estimated completion time, and any incentives provided for survey completion.Consider the following template:Dear [Customer’s Name],We kindly request your participation in a survey aimed at enhancing the quality of our services. Your valuable input would greatly contribute to our continuous improvement efforts. We sincerely appreciate your time and would be grateful if you could allocate a few minutes to complete the survey.Best Regards, [Your Name]51. Thanking a customer for a positive reviewWhen you receive a positive review from a customer, it’s a good idea to send them a “thank you” email.This demonstrates your appreciation and thoughtfulness and can help in building a stronger relationship with them.Use the following customer service template sample to thank them:Dear [Customer’s Name],I would like to express my gratitude for your recent positive feedback regarding [Company]. It holds great significance for us, and we are thrilled to learn that you are satisfied with our [Product/Service].Best Regards, [Your Name]Benefits of using customer service response templatesUsing customer service response templates can offer the following benefits to a company and its customers:Consistency: Customer service email templates guarantee uniformity in tone, language, and format of customer service responses, thereby establishing a professional image and fostering trust among customers.Efficiency: Templates enhance productivity by offering ready-made responses that can be swiftly customized to suit specific situations. This enables customer service representatives to address customer queries promptly and effectively.Accuracy: The customer service email templates aid in reducing errors and ensuring the inclusion of all necessary information in responses. This results in improved accuracy and clarity in customer service communications.Training: The customer service email templates can function as a valuable training resource for new customer service representatives, providing them with examples of how to handle common customer inquiries and concerns.Brand identity: Using the customer service email templates reinforce the company’s brand identity and messaging by ensuring that all customer service communications align with the company’s values and objectives.Make use of customer service email templates today!The use of well-designed customer service email templates your company can enhance your customer service provision by enabling prompt, effective and personalized response to inquiries and grievances. Explore LIKE.TG to see how specific feature helps in creating the customer service email template. For more information contact LIKE.TG support team to set up of a live demo or start a 15-day free trials to see how LIKE.TG works.Related articlesWhy Canned Responses are Good for Customer Service9 Tips for Creating Effective Canned Responses for Your Customer Service7 Great Ways to Use Canned Responses to Improve Customer Service
8 Benefits of AI in Customer Service
8 Benefits of AI in Customer Service
With customers’ rising expectations, companies constantly seek innovative ways to enhance their customer service experience. To solve customer service issues, the only secret is integrating AI in customer service practices, which will greatly solve the problems immediately.Every help desk fights for increased customer satisfaction and profit margin. According to a recent study, firms using AI in customer service achieve a 3.5 times greater increase in customer satisfaction rates. This tells you how AI customer support is vital.In this article, we will explore the benefits of enriching customer service with AI development. Let’s now shed light on how AI is beneficial. What is AI in customer service?Artificial intelligence is the ability of machines to acquire and apply knowledge and skills. Similarly, it is the simulation of human skills and expertise by computer systems.AI in customer service is an AI integrated into customer service to simulate agents’ productivity to help solve customer issues, create stunning customer interaction, and improving customer experience.Benefits of AI in customer supportAI plays a crucial role in customer service. Let’s check out these benefits to explore more.Enhanced efficiencyAI has the ability to quickly summarize customer conversations. This feature allows customer support agents to save valuable time, which can be redirected toward resolving more complex issues.For businesses, this translates into improved overall efficiency, faster response times, and, consequently, enhanced customer satisfaction.Improved quality of customer communicationsAI has the capability to provide professional, error-free responses by using advanced rephrasing and grammar-check features. This improves the quality of communication with customers and ensures that the brand’s voice and tone remain consistent across all channels.This can greatly enhance the customer’s perception of the product, thus increasing trust and loyalty.Real-time language translationWith the inclusion of multilingual support, AI allows customer support agents to respond to customers in their native language without having to leave their current workflow.This feature benefits global businesses, as it helps overcome language barriers, thus providing a more personalized and inclusive AI customer experience.Better readability of knowledge-base articlesAI can automatically summarize knowledge-base articles, presenting customers with concise summaries that improve readability. This significantly enhances user experience, as customers can quickly grasp the key points without having to read through lengthy articles.Additionally, it reduces the number of follow-up queries, as customers are more likely to find the information they are looking for in a more digestible format.Improved organic traffic through SEOAI in customer support can generate SEO-friendly titles and meta descriptions for knowledge-base articles, which can improve search engine results. Consequently, this leads to an increase in organic traffic, as more users are likely to find and click on the articles.This not only improves the visibility of the content but also leads to higher customer engagement and conversions.24/7 availabilityAI never needs a break or a day off, which means it can provide 24/7 customer support. This means customers can get help anytime they need it, including weekends, holidays, and after hours. This helps in reducing customer service wait times and makes things easier for human support staff.Cost-effectiveAI can handle large volumes of customer inquiries without getting overwhelmed. This can help businesses save money, as they won’t need to hire extra staff to handle increased demand.For example, a Norwegian bank’s AI agent does the work of 31 full-time employees, increasing the bank’s capacity to help customers by 175% without needing to hire additional staff.Boost customer loyaltyAI-powered customer service can work alongside human customer service representatives to provide a seamless customer service experience.By automating routine tasks and handing off more complex issues to human staff, AI saves customers’ time and improves their overall experience with the company. This can lead to increased customer loyalty.What are the challenges of AI for customer service?While AI offers numerous benefits for customer service, it’s not without its challenges:Complexity of implementation: Implementing AI-powered customer service solutions can be complex and require substantial investment in technology, infrastructure, and talent. Businesses may face challenges in integrating AI systems with existing processes, systems, and databases.Data privacy and security concerns: AI requires vast amounts of data to train algorithms and make precise predictions. However, this raises concerns about data privacy, security, and compliance with regulations. Businesses must ensure that customer data is handled and secured in accordance with relevant laws and regulations.Lack of human touch: While AI-powered chatbots and virtual assistants can provide instant responses and support, they may lack the empathy, intuition, and emotional intelligence of human agents. This can lead to client frustration or dissatisfaction, particularly in situations that require emotional connection.Data dependence and bias: The effectiveness of AI relies heavily on the quality and quantity of data it’s trained on. Biased data can lead to biased AI responses, potentially encouraging stereotypes or unfair treatment.Implementation and training costs: Setting up and maintaining an AI-powered customer service system can involve significant upfront costs for technology, data management, and ongoing training for both AI systems and human agents.Examples of AI-powered customer service for businessesNumerous AI applications are currently available for businesses to enhance their operations.Here are some examples:Chatbots: Many businesses deploy AI-powered chatbots on their websites, mobile apps, or messaging platforms to provide instant support and handle basic customer inquiries. Chatbots use natural language processing (NLP) and machine learning algorithms to understand and respond to client questions in real time.Virtual assistants: Virtual assistants like Siri, Alexa, and Google Assistant help users with tasks, deliver information, and execute actions via voice commands. Businesses can integrate virtual assistants into their customer service channels to offer personalized assistance and support.Automated ticket routing: AI algorithms analyze incoming support tickets and automatically route them to the most appropriate agent or team for resolution based on factors such as urgency, complexity, and agent availability. This streamlines ticket management and ensures timely responses to customer inquiries.Sentiment analysis: AI algorithms analyze customer interactions, such as chat transcripts and social media mentions, to gauge sentiment and identify instances of dissatisfaction or frustration. This enables businesses to address issues promptly, preventing negative experiences from escalating.Voice recognition and natural language processing (NLP): AI technologies enable voice recognition and natural language understanding, allowing customers to interact with customer service systems using voice commands or natural language inputs. This improves accessibility and convenience for clients and enhances the overall user experience.Unlock efficiency and satisfaction with AI in customer serviceNow that you know how beneficial AI in customer service is, try our integrated help desk software, LIKE.TG, embedded with the latest AI help desk management features to aid your company and enhance its customer success.You can enable your agents to swiftly obtain precise, customized replies sourced from our vast knowledge base by simply pressing a button to inquire our AI copilot.You can also start afree trialto learn about the vast features it is embedded with. Additionally, you can request ademo to have a live experience with our agents.In any case, if you have any additional inquiries, reach out to ourLIKE.TG support team.
10 Key Customer Satisfaction Metrics to Measure in 2024
10 Key Customer Satisfaction Metrics to Measure in 2024
In the modern world, many businesses strive to exceed customer satisfaction by cultivating strong customer relationships, and comprehending customer desires and wants throughout the entire user journey to enhance the overall product experience.Customer satisfaction metrics offer a convenient means of assessing and quantifying customer happiness with company brands.Consequently, they prove valuable in providing organizations with unbiased insights, tracking customer loyalty, and conducting comprehensive evaluations of overall customer success. What does customer satisfaction metrics mean?Customer satisfaction metrics refer to solid parameters used to measure and evaluate the level of satisfaction experienced by customers in relation to a product, service, or overall customer experience.These metrics help companies understand customer preferences, identify areas for improvement, and improve customer loyalty and retention.What types of metrics to measure customer satisfaction?Customer satisfaction metrics employ various tools and methodologies. Businesses aim to gather and analyze customer data by gaining valuable insights for better decision-making to improve the customer experience.By identifying trends, views, and areas of improvement, different customer satisfaction metrics allow businesses to respond and engage with customers effectively.Here are the key customer satisfaction metric examples businesses can utilize in different areas.1. Net promoter score (NPS)The net promoter score assesses the possibility of customers recommending a company’s products or services to others.By posing a straightforward query, organizations can easily classify customers as promoters, passives, or detractors, which aids in measuring customer satisfaction levels.For example, “On a scale of 0 to 10, how probable are you to recommend our company’s products or services to a friend or family.”Additionally, it offers a distinct indication of customer loyalty and support, which improves customer loyalty rate, improves business revenue and profit, and reduces churn rates.2. Customer satisfaction scoreThe customer satisfaction score (CSAT) is measured by surveys, ratings to assess product effectiveness or service quality, and feedback forms.Customers rate or provide reviews on their overall satisfaction with company products, services, or interactions.CSAT scores provide insights into specific touchpoints and allow businesses to identify areas where they exceed or fail to.The importance of tracking CSAT scores include:Increases in employee satisfaction.Boosts in customer loyalty and recurring revenue.Differentiating from your competitors.3. Customer effort score (CES)Customer effort score evaluates the level of convenience for customers in their interactions with a company’s products, services, or support channels.Businesses identify pain points and areas of improvement by evaluating the effort customers need to put in to achieve a desired outcome. However, CES is incorporated through post-interaction surveys or by analyzing customer interactions.Generally, a higher CES score indicates low effort, meaning customers find it easier to engage with the company or its brands.On the other hand, a lower CES score indicates lower customer satisfaction, meaning improvement should be made.4. Customer attrition rateThe customer churn rate (CCR) or attrition raterefers to the portion of customers who stop using a company’s products or services within a given period.By monitoring customer churn, companies understand the reasons behind customer attrition and take positive measures to retain their valued clients. A lower churn rate indicates higher loyalty among customers.By reducing churn, organizations can:Retain valuable customers.Improve overall satisfaction levels.Unlock more growth.5. Customer lifetime value (CLV)Customer lifetime value measures the predicted revenue customers will generate over the entirety of their interactions with a company.As a result of assessing the CLV of different customer segments, businesses can identify the most valuable customers and prioritize efforts to enhance those customers’ experiences.Improving CLV requires a comprehensive understanding of customer needs, preferences, and behaviors, enabling organizations to deliver personalized experiences and build long-term relationships.6. Customer retention rateCustomer retention ratecalculates the proportion of customers that a company successfully retains over a given period.Statistics from Zippiashow that increasing customer retention by 5% results in a profit increase ranging from 25% to 95%.Therefore, a higher retention rate indicates higher customer happiness and loyalty.By analyzing retention rates, businesses can:Determine the efficiency of their customer retention policies.Identify areas for improvement.7. Social media sentiment analysisIn the digital age, social media platforms have become powerful tools for customers to express their opinions and experiences.By analyzing sentiment in social media posts, companies obtain valuable information to measure customer satisfaction.8. Customer health score (CHS)The customer health score is a quantitative assessment that evaluates the satisfaction of customers based on various metrics related to their experience with a product or service.This score serves as a key performance indicator, providing valuable insight into the level of customer happiness and loyalty.By analyzing customer feedback, ratings, and reviews, businesses can understand customer perception and make informed decisions to improve offerings and retain a customer base.9. Customer service satisfaction (CSS)Customer service satisfaction (CSS) assists in gauging the level of satisfaction customers have with your post-sales customer service.This customer satisfaction metric is a significant indicator of customer contentment and is also determined by administering suitable surveys to customers immediately after their support interaction.10. First response time (FRT)The first response time is the initial response to an evaluation of customer satisfaction metrics. It marks the start of an assessment of elements that measure contentment.McKinseyreports that 79% of consumers anticipate a response within 24 hours of reporting a complaint, while 40% anticipate brands to respond within an hour.This opening response signifies the beginning of a commitment to thoroughly investigate and analyze customer concerns to achieve certain areas of improvement and enhance the overall customer experience.Ways to improve customer satisfaction metricsBoosting clients’ happiness requires a comprehensive approach involving various business operations. Customer satisfaction metrics lead to a more positive and fulfilling experience for customers.Offering high-quality productsNumerous businesses enhance customer satisfaction metrics by consistently delivering high-quality products and services.This requires a focus on continuous improvement and innovation, ensuring that offerings align with customer preferences and evolving market trends.By regularly seeking customer feedback and conducting market research, businesses can identify areas for improvement and tailor their offerings to better meet customer need.Effective and efficient communicationClear communication with customers through various channels (phone, email, social media) is crucial.Businesses demonstrate their commitment to meeting and exceeding customer expectations by building open lines of communication.This involves:Actively listening to customer needs.Feedback.Promptly addressing any issues or queries customers may have.Effective and efficient communication shows a support team’s attentiveness and commitment to customer contentment. However,seeking and listening to customer feedback helps improve products, services, and overall experience.Training and empowering employeesTraining and empowering employees, delivering exceptional service, and focusing on empathy, attentiveness, and problem-solving, significantly increases customer satisfaction levels.By investing in ongoing training programs and empowering employees to go the extra mile for clients, businesses can create a positive and memorable experience that fosters loyalty and satisfaction.Utilizing a customer relationship management systemImplementing technology solutions can significantly contribute to improving customer satisfaction metrics.Utilizing customer relationship management (CRM) systems can enable businesses to effectively manage customer interactions, leading to more personalized and efficient service.Additionally, leveraging automation tools can streamline processes, reducing wait times and enhancing the overall customer experience.Building and maintaining a strong relationship with customersOffering loyalty programs, rewards, discounts, or exclusive benefits can further stimulate customers to remain loyal and satisfied by developing a positive rapport with them.Tailoring products or services to meet individual customer needs and preferences can create a sense of exclusivity and value. This can be done by utilizing customer data and analytics to understand customer behavior.Purchase history can enable businesses to offer personalized recommendations, promotions, and experiences.Enhance your customer support by utilizing customer satisfaction metricsMaintaining customer desires and ensuring satisfaction is crucial for enhancing your business.By effectively utilizing customer satisfaction metrics to assess customers’ current level of contentment, you can minimize customer churn and increase customer retention.LIKE.TG simplifies all of this, making it easier for you. During a free trial, you will have the ability to gauge customer satisfaction with feedback. Please contact us to book a live demo and see how you can customize LIKE.TG to improve your satisfaction score. For any questions regarding LIKE.TG, feel free to reach out to us on the LIKE.TG support team.
Time to Resolution: What It is and How to Calculate and Reduce It in Customer Support
Time to Resolution: What It is and How to Calculate and Reduce It in Customer Support
61% of consumers definean excellent customer support interaction as one that offers a short time to resolution. The overall customer experience relies on your ability to promptly deliver comprehensive solutions to a customer’s issue, allowing them to continue with other tasks.This blog will guide you through techniques to help you boost customer satisfaction by reducing ticket resolution times. What is time to resolution?Time to resolution (TTR), also called average resolution time or mean time to resolution, refers to the time taken by customer support agents to resolve customer issues. This SLA metric indicates the effectiveness of your team in addressing customer concerns.An increased time to resolution may point to various issues, such as insufficient staff, inadequate training, or poorly designed processes. On the other hand, a low TTR implies that your team is highly effective.How to calculate mean time to resolutionThe following metrics will help you calculate the mean time to resolution.The total resolution time, which represents the sum of the time taken to resolve individual tickets within a given period.The total number of resolved requests, which is the total count of tickets resolved within the same time frame.To calculate your team’s resolution time, apply the following formula:For example, if your customer support team resolves 200 tickets in a month, and the TTR for those tickets is 800 hours, then the MTTR for that month would be 800/200 = 4 hours.Using a customer service helpdesk effectively allows you to measure your mean time to resolution using an automated dashboard.How do you reduce your average resolution time?Customers seek prompt answers or solutions to their inquiries or complaints when they reach out to customer support.Therefore, enhancing your time to resolution is a key business strategy.Here are some tips on how to reduce your mean ticket resolution time.1. Improve your first response time (FRT) Reducing wait times can significantly decrease your resolution time. Consider improving your first response time as the first step in this endeavor.You can achieve this by leveraging features such as live chat and ticket auto-assignment to assist your agents in managing the customer queue.For quick issue resolution, identify and eradicate any inefficiencies that could possibly extend wait times.2. Train and empower your support team Allarium reports that 74% of employees feel they aren’t reaching their full potential at work due to lack of training and development opportunities.Invest in training and skill development for your support staff to improve their ability to resolve customer issues quickly and effectively.Since technical problems prolong the time to resolution, train your support team on effective escalation strategies so that when such issues arise, your team knows where to direct them.Besides, equipping your support team with appropriate tools and technology—like customer relationship management (CRM) software—will empower them to address customer concerns more effectively.3. Implement effective communication channelsImplementing effective communication channels will significantly reduce your time to resolution by:Streamlining the flow of informationPromoting information sharing between your team membersEfficient communication systems ensure that all relevant parties are on board with any issues or changes, enabling them to address concerns and make decisions more quickly. The timely exchange of information minimizes misunderstandings, miscommunications, and delays that can slow down the resolution process.4. Use ticket prioritization and categorizationPrioritizing tickets allows urgent issues to be addressed first and ensures the enforcement of service level agreement (SLA) rules. Sorting tickets based on criteria, such as ticket type, helps:Enhance organizationOptimize workload distributionEstablish achievable goalsMinimize time to resolutionAssigning tags and statuses to tickets enables support teams to track tickets through each stage, like “on hold” or “pending review,” and keeps customers informed on the progress. Periodically monitoring and reporting the status of tickets not only reduces time to resolution but also boosts customer satisfaction.5. Set realistic response times in SLAsSetting realistic response times in SLAs establishes clear expectations for both your support staff and customers to optimize communication and prioritization of tasks.Outline achievable timeframes to enable your support teams to effectively allocate resources and prioritize tickets based on severity, complexity, and the agreed-upon SLA.This will prevent overloading your support staff with unreasonable demands and excessive follow-ups.Informing clients on when to expect a solution will buy your support staff time to focus on resolving issues, thereby lowering ticket resolution time.6. Monitor and analyze performance metricsImproving the mean resolution time demands the establishment of a tracking system to oversee your team’s performance over time.Consistently monitor customer support key performance indicator (KPI) metrics such as:Average first response timeAverage resolution timeSLA breachesThese KPIs offer essential insights that can help you identify areas for improvement in your support processes.You can then implement targeted strategies, optimize resource allocation, and refine help desk workflows to improve ticket resolution times.7. Encourage collaboration and teamworkBy fostering a collaborative environment, employees are more likely to share knowledge, expertise, and resources, which enables them to efficiently identify and resolve issues.Collective team efforts:Speed up the resolution processEnhance the quality of serviceFully resolves customer issuesBoosts customer satisfaction rates8. Automate repetitive tasks to save timeDoing the same task over and over again is not only time-consuming but also annoying. Automating customer service processes ensures you not only minimize errors but also allow your support team to focus on more critical issues.You can consider automating several actions, such as:Adding tags to ticketsSending ticket updates to customersAssigning ticketsSending real-time notifications for every ticket actionSending escalation notifications for overdue tickets9. Implement a robust knowledge base for self-serviceThe importance of a knowledge base in customer service cannot be overstated. Implement a self-service tool to provide a centralized repository of information, solutions, and best practices.It will enable your support agents to quickly find relevant information to resolve issues.A well-created knowledge base with features like search and auto-suggest empowers customers to find answers to their queries without needing to contact support, reducing the overall volume of tickets generated.In turn, this frees up support agents so that they can focus on resolving more complex and urgent issues.10. Proactively address common issuesA brilliant way to save time is by avoiding problems. Proactively addressing common issues will help you reduce mean resolution time by minimizing the volume of incoming support tickets and facilitating faster resolutions.Identify and resolve frequent problems—like bugs or system hiccups—before they escalate.This will prevent a backlog of requests, allowing your customer support team to focus on more complex, unique issues.11. Create and use canned responses Use canned responses to efficiently handle repetitive customer issues. This approach decreases time to resolution by eliminating the need to type out the same response repeatedly.Well-crafted pre-written replies will also ensure that you provide consistent and accurate responses to common queries to boost customer satisfaction and reinforce your brand.Get started on reducing your time to resolutionImproving the ticket mean time to resolution is essential for any business that aims to provide exceptional customer service and maintain strong customer relationships.Implementing help desk software will help you put to work the tips we’ve discussed, enhance your operations, and eventually improve your average resolution time.Try LIKE.TG, the best help desk software for ticket management. Contact our support team to schedule a 30-minute live demo to experience the cutting-edge capabilities it can offer to your support team.Begin a 15-day free trial to discover how LIKE.TG’s features can be customized to meet your unique business needs.Recommended reads 5 Effective Strategies to Optimize a Help Desk Ticketing System’s Workflow10 Ultimate Help Desk Automation Ideas to Improve Productivity7 Important Tips for Creating a Knowledge Base Effectively
7 Best Ways to Utilize AI for Customer Experience
7 Best Ways to Utilize AI for Customer Experience
AI has recently shown immense potential in transforming the way businesses engage with their clients. Successful businesses leverage AI customer experience capabilities to better understand customer needs and provide exceptional service at every touch point.It is not just about selling anymore; it is about creating experiences that make customers feel valued, understood, and well-catered to. This blog will explore the ways you can harness AI for customer experience to deliver outstanding customer service. What is AI for customer experience?AI for customer experience is the practice of using artificial intelligence technologies like machine learning (ML) and natural language processing (NLP) to improve user interactions and provide an enhanced user experience.AI enhances the efficiency and productivity of support teams by automating repetitive tasks and forecasting customer behavior.This helps businesses effectively identify and overcome customer issues, thereby providing first-class customer service that not only fosters customer loyalty but also maintains a competitive edge.Ways AI can improve the customer experienceEach encounter you have with customers can significantly influence their perception of your brand. A study by PwC revealed that one in three consumers will walk away from a brand they love and switch to a competitor after just one negative experience.The following are ways you can leverage an AI customer experience to improve how you interact with customers.1. Foster effective self-serviceThe usability of a knowledge base (KB) can be enhanced significantly with the use of AI. AI-powered knowledge bases leverage the following AI assist features:Summary tools—Generate brief overviews of extensive knowledge base articles.Translate tools—Translate content into multiple languages to facilitate knowledge transfer.SEO title and meta description generators—Suggest optimized article titles and meta descriptions for better SEO performance of the KB articles.AI also analyzes keywords in user search patterns and automatically suggests appropriate articles from the knowledge base that they might find useful.As a result, customers can swiftly retrieve the specific information they are looking for, saving time and effort.2. Provide fast response and resolution timesSupport teams can swiftly respond to customer issues through AI-powered help desk management software. It begins by automatically converting support emails into tickets during the ticket creation process.It then scans the content of incoming tickets, assigns predefined tags, categorizes, and automatically assigns or auto-routes them to appropriate agents or agent groups.In addition, customer experience AI tools enhance SLA compliance by automating the process of tracking and managing tickets, ensuring prompt detection and escalation of any SLA breaches or delays.3. Provide error-free, professional responsesEffective communication is vital for delivering an exceptional customer experience. Customer experience AI tools enable businesses to provide professional responses that help manage customer expectations, solve problems, and build stronger relationships.It improves the quality of agent responses using the following AI assist features:Rephrase tool: Rewrites text to provide professional content. Agents can choose to rephrase ticket replies into either standard, fluent, or professional formats.Elaborate tool: Expounds on text to make it longer. Agents can also choose the preferred tone and length of the reply.Shorten tool: Deletes unnecessary words and phrases to deliver the text’s meaning succinctly.Correct grammar tool: Analyzes text and eliminates grammatical errors.An AI assistant also analyzes ticket content and proposes the most appropriate canned response. This ensures that responses remain consistent and professional, irrespective of the support agent handling the issue.4. Identify customer pain pointsThe likelihood of clients continuing to purchase from your brand significantly increases when they receive customer experiences improved by AI.Customer experience AI tools play a crucial role in this by evaluating extensive customer data, including demographics, purchase history, and individual preferences, to gain a deeper understanding of customers.A sentiment analysis feature, for example, scrutinizes customer feedback to uncover the intent and emotional undertones. This assists customer service teams in pinpointing the issues that have the most significant emotional impact.These valuable insights can guide strategic decisions to enhance the customer experience by changing products and services to match customer preferences.5. Proactively address customer needs and potential issuesThe ability to predict future customer behavior and needs is a powerful advantage for businesses.AI for customer experience employs predictive analytics that analyzes trends, patterns, and correlations in historical and real-time data to predict future outcomes.This knowledge can then be used by businesses to prepare for and potentially influence those future events. Predictive analytics can help businesses:Foresee customer needs in order to design appropriate products, services, marketing strategies, and website navigation.Understand and manage factors that influence customer behavior.Foresee future risks and take preventative action before these issues arise.Identify potential opportunities and seize them ahead of competitors.6. Provide a multilingual customer experienceAI can be used to break language barriers in real-time. It can make use of a translation tool, which automatically recognizes and translates text from support tickets, knowledge base articles, customer feedback, websites, and social media into the language preferred by your end-users.Apart from scaling your support system to serve a global audience and enabling customers to view the help center in their preferred language, a multilingual help desk also helps you:Foster clear customer communication.Eliminate potential misunderstandings.Reach new markets.Improve your customer support.7. Conduct advanced data analysisCustomer experience AI tools can analyze customer data to produce comprehensive reports on customer behaviors, preferences, and satisfaction levels.They also evaluate important help desk metrics that aid managers in tracking help desk performance and making informed decisions.The insight from the visualized data can subsequently be used to enhance processes, products, and services, guaranteeing a consistently outstanding customer experience.AI for customer experience examplesLet’s now examine some AI for customer experience examples from real brands.NetflixNetflix, a popular streaming platform, utilizes artificial intelligence for customer experience in its intelligent recommendation system.Upon signing up, AI collects data from users about their favorite genres and content and uses this information to customize the home screen.The AI-powered system then analyzes individual customer search and viewing history, habits, patterns, and preferences to suggest and auto-play personalized movies and TV shows that align with their interests.This advanced personalization enhances the user experience, ensuring that Netflix remains a market leader in the highly competitive streaming landscape.AmazonAmazon, the leading online retailer, heavily relies on AI for customer experience in its operations.One way it uses AI is for providing personalized recommendations, allowing customers to discover products that they might be interested in based on their browsing history, past purchases, and items rated or liked.AI is also used in Amazon Go stores for a cashier-less shopping experience, where it tracks customers and the items they pick up, automatically charging their Amazon account when they leave the store.SpotifySpotify is a renowned music streaming platform. It employs sophisticated artificial intelligence for customer experience to deliver personalized playlists for its users.The AI scrutinizes each user’s listening history—their most frequently played songs, favorite artists, and preferred genres—and generates a distinctive and personalized playlist.This approach not only elevates the user experience by offering curated music suggestions but also amplifies user engagement on the platform.Embrace AI for customer experience to unlock your potentialAs AI for customer experience continues to advance, we anticipate even more significant improvements in customer service and business performance. Companies that do not adopt this technology risk falling behind in the rapidly evolving world.Check outLIKE.TG, advanced help desk software that harnesses AI to elevate the customer experience. Get in touch with usto set up a30-minutelive demoto see what you can accomplish with LIKE.TG’s AI-powered customer service features. Or sign up for a 15-dayfree trialtoday.Recommended reads7 Best Help Desk Workflow Automation Ideas8 Benefits of AI in Customer ServiceHow to Use ChatGPT to Boost Customer Service
15 Best Issue Tracking Software Systems for 2024
15 Best Issue Tracking Software Systems for 2024
Issue tracking software is commonly used in an organization’s customer support to create, update, and resolve reported client issues, or even problems reported by an organization’s employees.The best issue tracking software is the one that fits the needs of the organization. It should be easy to use and flexible enough to adapt to the organization’s processes.In this article, we’ll delve into the leading software solutions for issue tracking, an incredibly useful tool for any project. Additionally, we’ll discuss the many benefits it offers. What is issue tracking software?Issue tracking software is a type of program that helps organizations manage and maintain lists of customer issues, such as bugs, glitches, errors, and other problems.It is primarily used by businesses and organizations to record, report, and monitor customer issues that arise during the course of their operations.These systems help companies improve their productivity, ensure efficient task management, and deliver high-quality products or services by efficiently dealing with problems.15 Top issue tracking software to overviewIssue tracking software has been shown to be a crucial tool for managing projects, regardless of size. It offers users a structured system to supervise and record progress.Let’s explore some of the leading software solutions that can assist businesses in excelling at customer service in 2023.1. LIKE.TGThe LIKE.TG issue tracking software is a comprehensive customer service instrument that manages the entire ticket lifecycle, from ticket creation to receiving customer responses about the provided solutions.It empowers businesses to swiftly respond to customer inquiries, monitor progress, and consolidate all information in one location.Each issue generated can include comments from other team members and attachments, if required.This issue tracker’s user-friendly interface enables easy topic searches or the addition of new topics free from clutter.LIKE.TG offers custom apps and integrates third-party systems that add more detail to a problem, aiding in a more effective resolution.This tool provides a customer portal software and an abundance of features that assists customers in communication, collaboration, monitoring and submitting tickets via a user-friendly interface.Teams can tailor the issue tracking software according to their needs, with an option to include custom fields and workflows.Top featuresRobustticketing routing systemKnowledge base softwareIntegrationsReports and analyticsEffectiveautomationsTeam collaborationCustomizable and expandable intuitive interfaceArtificial intelligenceMultichannel supportCustom fieldsAutomated workflowsCustom SLAsPricingThere are two categories for LIKE.TG’s pricing plans:Agent-Based plans:Scale:$25for 3 agents/monthGrowth:$50for 3 agents/monthEnterprise:$75for 3 agents/monthUnlimited Agents plans:Essential:$799per monthPro:$1499per monthBusiness:Contact usShould you require help, don’t hesitate to reach out to the LIKE.TG support team. Alternatively, you can start a 15-day free trial or arrange a live demo.2. ZendeskZendesk is problem-solving software that gathers all your company’s customer tickets in a single location. It enables you to manage, evaluate, and resolve problems to ensure customer satisfaction.It provides a single, dynamic interface where all customer interactions are consolidated, essentially allowing you to juggle multiple tasks without bungling them.PricingZendesk offers a free plan.Premium plans: commencing at $19 per agent/monthly.3. ClickUpClickUp is a highly rated productivity and issue tracking tool utilized by efficient teams in both small and large firms.This customer service project management software enables your teams to achieve optimal outcomes for customer retention.It is an ideal choice for issue tracking if you and your team are familiar with project management tools.This fully cloud-based tool offers a plethora of features that aid in communication, collaboration, task assignment, task status tracking, alert setting, and much more.ClickUp’s activity stream presents tasks in real time, enabling you to see them as they are created and completed.PricingDo not offer free plan.Unlimited: $5 per user/month.Business: $12 per user/month.Business Plus: $19 per user/month.4. GitHub IssuesGitHub Issues, a widely used issue tracking software, is integrated into the GitHub code repository platform.It is frequently used by software development teams to identify and solve issues in software code.GitHub provides all the necessary features of a ticket tracker system with the added advantage of flexibility to adapt to your preferred way of working.It has numerous features for issue tracking such as breaking down issues into manageable tasks, creating boards and tables, collaborating using Markdown, and more.Teams can even customize the issue tracking software to suit their needs, with options to include custom fields and workflows.However, GitHub’s downside might be its steep learning curve. While developers familiar with GitHub can easily navigate the platform, those new to it might find the multitude of features overwhelming.Nevertheless, GitHub’s utility for developers means it can facilitate collaboration across engineering and customer service functions.PricingGitHub offers a free plan.Team: $4 per user/month.Enterprise: $21 per user/month.5. LiveAgentLiveAgent is a potent issue tracking application designed to streamline and manage customer service problems.It empowers businesses to swiftly respond to customer inquiries, monitor progress, and consolidate all information in one location.The software also allows for chat window customization, intelligent management of chat traffic, automated greetings, and more.PricingDo not offer free plan.Ticket: $15 per user/month.Ticket + Chat: $29 per user/month.All-inclusive: $49 per user/month.6. FreshdeskFreshdesk is a suitable choice if you want to improve your internal or external support operations with an omnichannel solution that enables tracking, recording, and customer issue management.It’s particularly targeted at smaller businesses, given its affordable prices and user-friendly interface.An additional advantage of Freshdesk is the Freshworks Academy, which eases the task of training your agents on the new system.PricingDo not offer free plan.Growth: $18 per user/month.Pro: $59 per user/month.Enterprise: $95 per user/month.7. Jira SoftwareJira Software is a specialized issue management tool that efficiently bridges your engineering and support teams on any development issues.It has the essential features required to elevate and connect tickets in your integrated support system or within Jira itself.Jira assists teams in planning, delegating, monitoring, overseeing, and reporting tasks.It serves as a unifying platform for teams, catering to an extensive range of needs, from Agile software development and customer support to the requirements of small businesses and large corporations.PricingJira offers a free plan.Premium plans: beginning at $7.75 per user/monthly.8. Hubspot Service Desk HubHubspot Service Desk Hub is an issue tracking software that aids businesses in managing and tracking customer queries and issues.It includes features like ticketing, live chat, and automation to streamline customer service processes. It also provides tools for measuring customer satisfaction and tracking agent performance.PricingOffers free trial.Advanced features starting from $20 per user/month.9. TeamSupportTeamSupport is a versatile issue tracking system specifically designed for business-to-business companies to enhance customer support.Besides assisting in tracking reported problems, it also provides quick solutions.It is highly customizable, with options for custom fields, workflows, and rules, allowing you to seamlessly integrate it into your existing processes.PricingDo not offer free plan.Essential: $49 per user/month.Enterprise: $69 per user/month.Complete customer: $119 per user/month.10. HappyFoxHappyFox is reputable issue tracking software designed to assist your team in creating swift and flawless issue resolution processes.It doubles as a help desk with extensive customer service functionalities, equipped with features aimed at enhancing service delivery and reducing staff cost.HappyFox categorizes tickets according to their type, urgency, and status. It enables the collection and analysis of customer feedback to identify areas that need improvement.PricingDo not offer free plan.Starts at $39 per user/month.11. SysAidSysAid Help Desk ranks among the top in simple issue tracker software.It ensures the seamless management of customer support queries, allowing you to efficiently track issues, thereby enabling you to meet support service expectations.It is an excellent choice for businesses seeking a streamlined, user-friendly issue tracking application.Its perceptive user interface makes it easy to log new issues or access existing ones swiftly. The system can be customized to meet the individual needs of your business.PricingSysAid offers a free trial.The website does not display paid plans, but they can be obtained via inquiry.12. WrikeWrike is a project management tool equipped with features for handling tasks, collaborating with teams, and reporting.This project management software solution, which is based in the cloud, is aimed at optimizing project workflows.This comprehensive platform is structured to aid in managing projects, organizing work, improving collaboration, and speeding up execution across all departments.PricingWrike offers a free plan.Paid plans start at $9.80 per user/month.13. Zoho BugTrackerZoho BugTracker is a straightforward, potent tool for tracking issues. It is a system for tracking bugs that alerts customer service representatives when new problems are reported or updates are made.This bug tracking tool allows you to design a customized interface that caters to the requirements of both your team and your customers.A key advantage of BugTracker is its flawless integration with other Zoho suite products, like Zoho Desk. This allows support teams to effortlessly submit customer tickets through BugTracker and monitor their status and team up with engineers directly from Zoho Desk.PricingZoho offers a free plan for a maximum of ten users.Premium plans commencing from $3 per user/month.14. NuclinoNuclino is a collaborative workspace and knowledge sharing platform for teams.It allows users to create, organize, and collaborate in real time on documents, notes, tasks, and projects. You can generate a custom workflow to manage issues.The platform features a simple, intuitive interface and supports various content types such as text, images, files, checklists, and more.There’s a range of ways to organize issues in Nuclino, such as through a nested list, table, or a Kanban board, which allows for the visual representation of progress through drag-and-drop cards.It also offers fields for tracking further details about each issue, including assignee, priority, device type, operating system, etc.PricingFree for the starter plan.Advanced features starting from $5 per user/month.15. RedmineRedmine is an open-source tool for project management and issue tracking, offering features like timeline viewing, Gantt charts, and calendars.Although its interface may seem somewhat old-fashioned and less user-friendly compared to some of its paid counterparts, it packs all the features required for managing projects and monitoring issues.It’s modular, expandable, and multifaceted, with an extensive selection of plugins and themes to customize it.PricingRedmine offers a free plan; however, some plug-ins necessitate payment.Benefits of using issue tracking systemIssue tracking systems are widely used in a range of industries, including IT, software development, manufacturing, and customer service. Here are some of the key advantages of using an issue tracking software:Enhanced efficiency and productivityWith automation features, software can reduce the time spent on repetitive tasks, ultimately improving the overall efficiency of the team.Improved customer satisfactionBy resolving issues efficiently and promptly, businesses can improve customer satisfaction and foster stronger relationships with their clients.PrioritizationThe software allows for the prioritization of issues based on their severity, impact, and urgency, ensuring that critical issues are addressed first.ScalabilityIssue tracking software can easily scale as your business grows, handling an increasing number of issues without affecting performance.TransparencyIssue management software provides transparency regarding the status of issues, who is responsible for resolving them, and their expected resolution time.Better organizationThe software allows for better organization of tasks, tracking their progress, and assigning them to the right person, thus reducing confusion and miscommunications.Centralized issue trackingIssue management software allows you to track all issues in one place, making it easier to manage and resolve them.Accurate reportingIssue tracking software comes with reporting features that provide insightful data on issue trends, resolution times, team performance, etc. This can be used for making informed decisions and improving processes.Key features of an issue trackerHigh-quality issue tracking software should have the following features to help your agents deliver smooth, personalized service:AI and automationAI and automation are integral components of issue tracking tools. The AI capability enables the tool to discern intricate patterns in user data, swiftly distinguishing issues from other tasks and workflows.This allows for rapid pinpointing of problem sources.Automation enhances the efficiency of issue tracking and filing by removing manual tasks such as recording every action taken during resolution attempts.Automated alerts can be established to detect problems promptly, reducing any potential disruption or delays in workflow or customer service operations.Applications and integrationsApplications and integrations significantly improve an issue tracker’s efficiency and effectiveness.Applications offer a straightforward and user-friendly method to access vital information such as project status, tasks, and notifications.Integrations enable a more seamless connection with other tools, facilitating a smooth workflow across multiple products or services.These features help users reduce the time spent searching for various work-related information, enabling them to devote more time to task completion.Reporting and analyticsIssue-tracking tools must incorporate analytics and reporting features. These provide users with a clearer perspective of their system’s performance and its progression over time.With reporting, users have the ability to create personalized reports. These can be distributed among stakeholders to improve transparency and collaboration.The data from these reports is essential for planning future projects and making educated decisions about resource distribution to optimize customer issue resolution processes.Analytics provide valuable information about the number of unresolved customer issues, the overall progress in resolving them, and the teams or individuals who are most effective in doing so.Ticket conversation supportThis feature enables users to directly communicate their problems to the software, bypassing much of the manual categorization of issues.Once a problem is logged into the system, ticket conversation support can assist users in providing additional details or evidence that could aid a customer service agent in understanding and addressing the query better.With this feature, users can save time when interacting with customer service agents who might not have all the necessary information.Furthermore, this feature enhances efficiency by automatically assigning categories and tags to each query, reducing manual work for customer service agents in determining the required follow-up steps for resolution.How to choose the right issue tracking softwareIn the end, the perfect issue tracking software for your company is influenced by the nature of your business. Nevertheless, it’s important to consider these essential aspects when selecting your solution.Understand your needsBefore choosing an issue tracking software, you must understand what you need.Are you looking for a system that tracks bugs in software development? Or do you need a system that tracks customer complaints?ScalabilityIssue tracking software is particularly essential for small and medium-sized businesses in managing resources.As a company grows, scalable issue tracking software becomes increasingly beneficial, allowing for more effective planning and resource management.Scalability also enables organizations to fine-tune their processes to handle a growing number of customer issues, ensuring they are resolved swiftly and efficiently.The customer experienceUltimately, the primary function of issue tracking software is to assist you in serving your customers. When choosing software, it’s easy to neglect the customer experience.However, keep in mind that the software can have as much of an impact on your customers as it does on your team.It’s crucial to consider how the software will enhance or sustain customer engagement. The customer experience with issue tracking software boils down to its ease of use and efficiency in task management.These are vital aspects of an excellent user experience.Time to valueThe time-to-value metric in issue tracking software gauges the period an organization needs to witness a return on its investment.It serves as a marker of an organization’s success in choosing and implementing the appropriate solution by evaluating various tangible and intangible benefits over time.Total cost of ownershipEstimating the total cost of ownership for issue tracking software can be challenging, as it ranges from free open-source options to high-end enterprise packages that come with a hefty price tag.The final price can be influenced by various factors, including the number of users, hosting conditions, and the included features.Summary of the top issue tracking software solutionsBelow is a summary of the best issue tracking system:NameFeaturesPricing planLIKE.TGRobustticketing routing systemKnowledge base softwareIntegrationsReports and analyticsEffectiveautomationsTeam collaborationCustomizable and expandable intuitive interfaceArtificial intelligenceStarts at $12/month/user.ZendeskAgent workspaceTicket routingCollaboration toolsKnowledge managementAnalytics and reportingStarts at $ 19/month/user.ClickUpUnlimited dashboardsUnlimited integrationsTime trackingTagsCustom statuses and task IDsStarts at $5/month/user.GitHub IssuesAudit logCustom issues fieldsStatus checksUnlimited GitHub appsStarts at $4/month/user.LiveAgentCustom tagsCustom portalReportingCustom ticket fieldsAPI and integrationStarts at $15/month/user.FreshdeskAutomationCustom reports and dashboardsKnowledge baseCustom ticket viewsRound-robin routingStarts at $18/month/user.Jira SoftwareWell-developed dashboardsProject managementAudit logsReporting and analyticsAdvanced permissionsStarts at $ 7.75 /month/user.Hubspot Service Desk HubAutomated ticket creationIssue prioritizationReports and analyticsStarts at $20/month/user.TeamSupportIntegrationsIn-ticket collaboration featureAdvanced ticket managementReportsSmart routingStarts at $49/month/user.HappyFoxReportingSmart automationTicket taggingOmnichannel ticketingAsset managementStarts at $39/month/user.SysAidSLA managementAdvanced reports and dashboardsTicket automationAsset managementNot displayed on website.WrikeAutomationShareable dashboardsTask managementCustom fieldsMobile appsStarts at $ 9.80 /month/user.Zoho BugTrackerBugs dashboardCustomizationTime trackingAutomationCollaborationStarts at $ 3/month/user.NuclinoIntegrationsReal-time collaborationAccess restrictionsBoard, list and graph viewsStarts at $5/month/user.RedmineCollaborationGantt chartTimeline viewingCustom fieldsOffers a free plan; however, some plug-ins necessitate payment.Discover the right issue tracking tool for your businessRemember that the best software depends on your specific needs, including the size of your team, your budget, the nature of the issues you’re tracking, and your preferred methodology for managing tasks and projects.Always consider these factors when choosing software.After providing an in-depth review of the best issue tracking software solutions in the market, we believe you now have the essential information to make an informed decision.Related blogs20 Best customer service software solutions for 2023Tips for choosing the right help desk software for your business
Customer Feedback Loop: Importance and How to Close It
Customer Feedback Loop: Importance and How to Close It
Gathering and taking actions on customer opinions are a crucial success factor in a business.With 55% of United States respondents to a Statista survey believing that most brands act on their customers’ feedback, companies need to put more effort to improve this percentage.Having a strong customer feedback loop is the solution to providing sufficient client support with guaranteed customer satisfaction for a good customer experience.This article will examine different key aspects about a client feedback loop in details. What is a customer feedback loop?A customer feedback loop refers to a strategy used by businesses to continuously improve products or services based on customers’ feedback. This process involves businesses collecting clients’ feedback, analyzing it, and responding to it.Based on end-users’ reviews, suggestions, and opinions, businesses can come up with viable solutions and make changes to their brands. They can also improve the overall functionality of their companies.How to create a customer feedback loopFor a customer feedback loop to be created and implemented successfully, the following five steps should be followed.1. Gathering information from clientsThe first step involves collecting customer feedback. This is done before the customer feedback loop begins.You can collect feedback from clients through tools like CSAT survey tools, social media, product feedback forums, online review platforms, and email.The aim of gathering feedback is to get clients’ opinions, get their reviews regarding a brand or overall company, get their suggestions on areas that need improvement, gauge how satisfied they are with a brand or company, and so forth.2. Analyze the dataOnce you collect the data, it is time to make sense of it. The data will include patterns, facts, and conclusions. Analyzing those means you are trying to convert raw data into information.In a modern and intuitive help desk, you can get the automatically analyzed data in a customer satisfaction reports dashboard.Try to find out regular clients’ experiences, what services they demand, and what brands they wish for. Such information forms valuable insight that will help you identify areas you can improve in.3. Acknowledge the feedback and respondThis is the most skipped step. Let your clients know you are analyzing what they have said and thank them for their input. You might find it helpful to useautomated responses.Though you may not always be able to act on the client feedback you receive, ensure your customers know you value it.4. Apply solutions derived from feedback and begin testingAfter figuring out the solution, apply it to your product or service. Deal with the most significant and high-priority matters, then proceed to minor issues and changes.After using your solutions, begin testing the latest updates in the product or service. Make sure that the solutions have completely solved your customers’ issues.5. Follow up and close the loopRemember to use the best follow-up strategies to inform your clients about the changes applied to the products or services, and the upcoming ones too.It is important to let your consumers know that their customer feedback was considered during the brand enhancement process. Once the solutions are implemented, it’s time to gather feedback once again.Continuous feedback is collected at every step of the customer journey. Constant development is critical to improving customer experience.Why is the client feedback loop important?Getting customer feedback is important in ensuring business growth. It is therefore recommended that this practice be done on a regular basis.In this section, we will discuss why implementing an effective customer feedback cycle is important in today’s businesses and why you need to join the trend.Understand clients’ needs betterCompanies can enhance customer satisfaction and foster long-term loyalty by addressing their concerns and understanding client demands.Identify improvement areasBy gathering customer feedback, businesses can find areas that require advancements in their organization.This information helps them make data-driven decisions, leading to better offerings that cater to customers’ needs and preferences.Foster customer retentionWhen customers feel heard and their concerns are addressed, they will continue conducting business with a company.According to YouGov research, 15% of clients switch from brands that have lost data.A feedback loop can help enterprises understand the reasons behind customer churn and adopt corrective customer retention strategies.Identify loyal and satisfied clientsA consumer feedback loop can help businesses identify their most loyal and satisfied customers, who can be leveraged as brand advocates to promote the company through referrals, testimonials, and social media.A learning tool for businessesBy continuously gathering feedback, companies can stay informed about changing customer preferences, emerging trends, and potential threats. This allows them to adapt and evolve their brand offerings accordingly.Best practices for creating and closing the customer feedback cycleHow do you create and close successful feedback loops? Check out a few competent practices to apply.a. Collect and analyze customer feedbackBe proactive in gathering information from your clients. Encourage consumers to share their thoughts, suggestions, and experiences through surveys, social media, and online reviews.Once you have collected feedback, analyze the data to identify trends. This might involve categorizing feedback into themes, using text analysis tools to identify keywords, or comparing feedback across different customer segments.b. Prioritize feedbackBefore you act on client feedback, make sure you prioritize it based on its potential impact on your organization and the urgency it needs to address.Forbes research states that client-centric firms are 60% more profitable than other companies. Consider factors like the number of customers affected and the potential harm to your brand reputation. By prioritizing feedback and implementing the best practices, businesses can close the customer feedback loop and use the information to improve customer satisfaction.c. Open a new customer feedback loop when you close oneThis practice ensures that you continuously gather feedback, address concerns, and improve your products or services based on the customer’s input. After addressing feedback, inform the customers about the changes or improvements made based on their input. This indicates that you respect their information and are dedicated to giving them a better experience. The current loop can be closed after that.d. Retain your customersClients frequently slip a critical comment into customer feedback surveys, such as “I have been shopping with you for years and hardly ever received any special offers or deals.” Closing the consumer feedback loop right away is the first sensible action to take to prevent them from leaving.You can do any of the following actions to ensure your customers stay with your company:Promptly provide relevant responses to all client requests, paying close attention to negative feedback.Apologize to those with complaints and assure them that the issue is being looked into. Provide solutions where it’s possible.Offer loyal clients rewards and discounts to motivate them to stay.Remember, client retention is dependent on how happy your clients are throughout their customer journey.Closing your customer feedback loopCollecting client feedback with accurate information might take a lot of work. However, acting on that information, following up with your consumer, and acting on their feedback has proven to be more difficult. Customer feedback loops are an excellent place to start if you want to enhance customer service and grow your business.Book a live demo today to see how LIKE.TG can help you close the client feedback loop. Start a LIKE.TG free trial to experience the many possibilities. Contact the LIKE.TG support team for further information and questions.Related articlesLIKE.TG introduction to the Feedback PortalBoost customer service with customer satisfactionWays to improve customer satisfaction
Empathy in Customer Service: Essential Tips & Key Importance
Empathy in Customer Service: Essential Tips & Key Importance
Customer service plays a crucial role in the success of modern businesses. However, not every day in the office is smooth sailing. We often encounter diverse customers with varying levels of understanding. To excel in this field, one must integrate empathy in customer service.According to McKinsey, excellent customer experience can boost sales revenue by 2-7% and enhance profitability by 1-2%. Thus, implementing empathy in your help desk can solve customer issues.Let’s know more about empathy in customer service by looking through the essential tips and its importance. What is empathy in customer service?Empathy is being in someone’s shoes and understanding their feelings and emotions. Empathy in customer service, is the act of directly reaching out to customers who have complaints or issues. It’s an act of encouraging them, promising to fix their problems, or having a final solution to their issue.Why is empathy important in customer service?Empathy plays a crucial role in developing and improving a company’s customer service. With an empathetic customer service, a company can get over customer churn and improve customer retention.Builds trust and loyaltyEmpathetic steps like using emotional validation strengthens and builds trust in customer service. When customers believe that their needs and feelings are understood, they are more likely to trust the company. Once a customer gains your trust, it is easy to have their loyalty. With this loyalty and trust, customers are more likely to make repeat purchases and recommend the company to others.Enhances customer satisfactionEmpathy in customer service is essential for customer satisfaction, as it helps customers feel valued. For instance, when a customer service representative demonstrates empathy through reassurance, it can turn a negative experience into a positive one. Consequently, it can diffuse tension and create a positive perception that leaves the customer feeling satisfied.Strengthens customer relationshipsEmpathetic steps like using positive language plays an integral role in nurturing and strengthening customer relationships. For instance, an agent who uses positive language while communicating to a frustrated customer can provide more personalized and effective solutions. As a result, their bond with clients will improve.Helps agents to better understand customer needsAn empathetic act like actively listening and showing genuine concern for what clients prefer or need gives agents a second thought on being deeply rooted in customers’ needs. This makes it easy to identify the root cause of a customer’s problem and provide the most appropriate solution.Assists in providing clear and engaging communicationEmpathetic steps, like patience and being in customers’ shoes, enhance communication in customer service interactions. These empathetic steps help bridge the communication gap, allowing representatives to provide clear and relevant information, leading to more successful customer interactions and fewer misunderstandings.Enhances effective conflict resolutionEmpathy in customer service is essential for effective conflict resolution. For instance, when an agent puts himself in customers’ shoes, it helps them understand the customer’s frustrations and concerns. Consequently, understanding a customer’s feelings can provide valuable insights that can lead to innovative solutions that reduce customer pain points.Increases customer retentionEmpathy through personalized customer service is a key factor in building an emotional connection and retention between the customer and the company. Therefore, by prioritizing empathy in customer service, companies can reduce customer churn and maintain a loyal customer base.Promotes positive brand perceptionEmpathy in customer service is closely associated with customer satisfaction score, which reflects brand perception and brand reputation. Empathetic steps like humane customer service shapes a company’s overall reputation and influences how customers view its products or services.Gives companies a competitive advantageEmpathetic steps like personalized customer service can provide a marketing gain in today’s competitive business landscape, as it sets the stage for exceptional customer experiences. Companies that prioritize empathy gain a reputation for superior customer service, leading to a sustainable market.How do you empathize with your customers?By incorporating empathetic steps into your customer service approach, you can foster strong customer relationships built on empathy, trust, and satisfaction.Let’s get into the details of empathetic actions to take:Active listeningActive listening is a fundamental empathetic step in customer service. It involves giving undivided attention to the customer, focusing on their words, tone, and emotions. Representatives should avoid interrupting and try to understand the customer’s perspective fully.By practicing active listening, customer service professionals demonstrate empathy and create a safe space for customers to express themselves.Validate your customers’ emotionsValidating a customer’s emotions is an essential step in empathetic customer service. It involves acknowledging and empathizing with the customer’s feelings, even if their concerns seem small or inconsistent.Validating emotions can be as simple as saying, “I understand that this situation is frustrating for you.” This step helps customers feel heard and understood, building trust and rapport.Put yourself in their shoesEmpathetic customer service representatives strive to understand a customer’s experience by putting themselves in the customer’s shoes. This step requires imagining the customer’s circumstances, challenges, and emotions.By adopting a customer’s perspective, representatives can tailor their responses and solutions to address the specific needs and concerns of the customer, showcasing empathy.According to Salesforce Research, 76% of customers expect companies to understand their needs and expectations. Sometimes this can only be done through empathy.Use positive and empathetic languageThe choice of language can significantly impact customer service interactions. Empathetic customer service professionals use a language and tone that conveys understanding, compassion, and support. They avoid using defensive or dismissive language and instead use phrases like, “I can understand why you’re feeling that way,” or “I’m here to help you find a solution.”Empathetic language helps create a positive and compassionate atmosphere.Offer personalized solutionsProviding personalized solutions is a critical step in empathetic customer service. It involves going beyond generic responses and tailoring solutions to meet the individual needs and circumstances of the customer.Compassionate representatives take the time to understand the customer’s situation and find the most suitable resolution. This step demonstrates a genuine commitment to addressing the customer’s unique needs, strengthening the bond of empathy.Follow-up and follow-throughEmpathetic representatives should take the initiative to follow up on customers interactions and ensure a solution is practical and satisfactory. This proactive approach reassures customers that their concerns matter and builds a lasting relationship based on trust and empathy.According to Brevet, about 80% of deals are sealed only after making at least five follow-up calls post-meeting.Empathy statements in customer serviceEmpathy phrases in customer service are sentences that agents use to demonstrate understanding, compassion, and concern for customers’ problems or situations. Here are some empathetic statements in customer service:Apologizing sincerelyThese empathy statements relays how agents genuinely express their regret for a mistake or inconvenience caused.Examples are:I’m genuinely sorry that you’re dealing with this issue. Let’s figure out a solution together.I’m truly sorry for the discomfort you’re experiencing. We’ll do our best to fix this.I feel terrible about the inconvenience you’ve faced. Let’s work together to solve this.I’m really sorry you’re dealing with this. Let’s figure out a solution.Assuring customersThese statements unveils how agents re-builds customers confidence by making them understand that their issue is being addressed and a solution is being sought.Examples are:I understand your concerns and assure you we’re working relentlessly to fix this.Your patience is greatly appreciated. I assure you we’re doing everything we can to solve this.I value your understanding. We’re doing our best to sort this out swiftly.Thank you for your patience and understanding. I assure you we’re diligently working on this.Validating customers’ feelingsThese statements show an empathetic view of how agents recognize and acknowledge customers emotions and reactions to a scenario.Examples are:I see why this situation is disheartening for you. We’re here to back you up.I understand why you’d be upset by this. We’re determined to make it right.I see why this could be frustrating for you. We’re here to help you through it.I understand why this could be worrying for you. Don’t worry, we’ve got your back.Commitment to customers issuesThese statements show how agents are heartedly committed to customers issues is showing dedication in resolving their problem in a satisfactory way.Examples are:I realize how serious this is for you. We’re committed to finding a solution that suits you.I understand why this is important to you. We’re dedicated to solving this in a way that works for you.I understand how crucial this is for you. We’re committed to making things right.I see how vital this is for you. We’re devoted to finding a solution that fits your needs.Understanding customers’ feelingUnderstanding customers feelings are statements that define how agents empathize with the emotions customers are experiencing due to their current situation.Examples are:I understand how distressing this must be. We’re here to help you.I see how this could upset you. We’re working hard to address your concern.I realize the stress this situation must be causing. We’re determined to resolve your concern swiftly.I understand how challenging this must be for you. Don’t worry, we’re here to support you.Recognizing customers’ disappointmentThese types of empathy statements show how agents acknowledge customer’s negative feelings due to unsatisfactory service or unmet expectations.Examples are:I acknowledge your disappointment. We’re committed to improving our service.I understand your dissatisfaction with our service. We promise to do better in the future.I see how let down you must feel. We assure you that we’ll strive to improve.I acknowledge your displeasure with our service. We’re committed to making necessary improvements.Valuing customers’ feedbackThese types of empathy statements show appreciating their input and using it to make necessary improvements.Examples are:I understand that this experience may not have been what you expected. We value your feedback and will use it constructively.I see how this situation might have been unsatisfactory for you. Your feedback is invaluable to us for making improvements.I realize this experience may have fallen short of your expectations. Your feedback is extremely important to us for improving our service.I understand your disappointment. Your feedback is precious to us and will help us improve our service quality.The bottom line of empathy in customer serviceIn conclusion, gauging empathy in customer service is vital to ensuring that your customer lifetime value increases and beats the competitive market.Try usingLIKE.TG, powerful help desk software that solves all your troubles in customer service. You can also schedule a30-minute live demoto have a live experience. Additionally, you can begin a15-day free trialto discover how LIKE.TG’s features can be customized to meet your firm’s needs.To know more and learn how to get started with LIKE.TG,contact LIKE.TG by Syncfusion.Related articles5 Best Practices to Handle Customer ComplaintsWhat is Customer Service? The Detailed Guide10 Most Popular Essential Customer Service Skills
ChatGPT for Customer Service: Benefits, Prompts & Limitations
ChatGPT for Customer Service: Benefits, Prompts & Limitations
Customer service teams are increasingly focused on leveraging modern technology to enhance customer experiences.With the explosion of AI technologies, the expectations of what customer service departments should deliver are also escalating.The use of generative AI tools has surged recently, with ChatGPT being one of the most widely used.This article will delve into seven different ways to utilize ChatGPT in customer service and will also highlight the ways that it enhances customer service operations to ensure satisfied, returning customers.In this blog we’ll look at Chart GPT and its relevance in customer service. What is ChatGPT?ChatGPT is an advanced machine learning model developed by OpenAI. Its main function is to comprehend and produce text that mirrors human language, depending on the input it is given.This makes it incredibly useful in a variety of fields, including customer service.This generative AI can be a massive aid to customer service teams in their daily operations. It offers a more engaging and tailored customer experience compared to traditional systems by providing immediate responses to customer inquiries.In addition, ChatGPT gives customer service teams easy access to comprehensive solutions, enabling them to swiftly find necessary information.How can you use ChatGPT for customer service?ChatGPT employs machine learning to produce text that resembles human writing and can significantly improve customer service in several ways:Quickly respond to customer complaints and feedbackChatGPT can be programmed to identify and react to typical customer grievances, including problems with product quality, shipping delays, or billing mistakes.Upon receiving a customer complaint, it can examine the content carefully, sort the ticket (message), and generate a response that both comforts the customer and suggests possible remedies to their issues.The quick responses generated by ChatGPT aren’t limited to your help desk tickets. Service agents can also utilize it to swiftly address customer feedback across various channels, such as:EmailSocial mediaProduct review sitesFor instance, an agent can request this generative AI to construct a professionally toned, empathetic email to a dissatisfied customer.This generative AI also allows users to specify the length of responses, facilitating the creation of concise replies for channels where messages may have strict character limits, like social media.Summarize customer queriesCustomer service excellence requires agents to comprehend customer issues and grievances fully.It’s essential for agents to thoroughly read customer complaints and previous interactions to avoid redundancy.While this practice enhances customer service, it can be very time-consuming.Agents can identify customer issues more efficiently by utilizing ChatGPT to summarize queries and past interactions.For instance, an agent could input a customer’s complaint email into this generative AI and ask it to summarize the key points.Categorize and prioritize conversationsA significant challenge for support teams is categorizing and prioritizing conversations to determine what should be done with them.Which ones are the most urgent? Which ones have resolved an issue but require a follow-up? It’s difficult for agents to gather all essential information from a discussion.This is especially true when a conversation spans dozens of replies. Even with carefully recorded notes and summaries, agents have to spend a considerable amount of time determining what has been covered and what remains to be covered, which is no small task when they’re flooded with tickets.Integrating ChatGPT with your existing customer service systems can remedy this by automatically sorting customer conversations for agents. This ensures that no important issues are overlooked.Quality monitoringThe pivotal role of customer service in determining a business’s success is no secret. According to a study by Salesforce, 96% of customers claim that excellent customer service fosters trust.ChatGPT can be used for quality monitoring in customer service by analyzing past conversations between customers and service representatives.The AI model can be trained to recognize good and bad examples of customer service based on factors such as:PolitenessResponsivenessClarity of communicationProper resolution of issuesThis generative AI can also be used to provide real-time feedback to customer service representatives during active chats.Furthermore, it can be used togenerate reportson the performance of customer service representatives, identifying areas of strength and areas that need improvement.Multilingual support and translationChatGPT isn’t restricted to only understanding English. Itsmultilingual support leverages the system’s large language model capabilities to serve customers who communicate in other languages.Delivering exceptional customer support should not be hindered by language barriers.By integrating this generative AI into your customer support system, the multilingual support it provides adds value for your customers, leading to a more inclusive and accessible experience for a diverse customer base.Sentiment analysisSentiment analysis, also known as opinion mining, employs natural language processing and text mining to interpret the emotional undertones of written material.Its primary function in customer service is tospot dissatisfied or unhappy customersso that agents can address their issues before they worsen.ChatGPT can comprehend the sentiment in a customer’s inquiry to help agents write responses that fit the customers’ feelings.Benefits of ChatGPT customer supportUsing AI for customer support provides a multitude of benefits that not only make operations more efficient but also improve the overall customer experience. Here are the key benefits:AutomationChatGPT can take over routine tasks like:Responding to commonly asked questions.Providing solutions for typical problems.Dealing with straightforward customer inquiries.This allows customer service representatives to concentrate on tasks that demand human intelligence, insight, and creativity.Applying ChatGPT enhances the productivity of customer service and the improves the client experience, as well as minimizes the risk of errors.Quick responsesA study by Forrester revealed that 66% of consumers believe that the best way companies can offer an exceptional customer service experience is by valuing their time.With ChatGPT assisting your support system, customers no longer have to endure long waits to receive responses. The AI can provide immediate responses that are just as accurate as those provided by human agents but delivered in a fraction of the time.Lower the company’s expensesTraining human customer service representatives is time-consuming and expensive. With ChatGPT, you only need to train the model once and it can then be scaled to handle any volume of customer inquiries.Furthermore, as your business expands, ChatGPT can effortlessly scale up to manage a larger number of customer queries without requiring extra investment in personnel and infrastructure.Consistency in addressing similar customer inquiriesA distinctive voice aids in crafting your brand’s identity and establishing credibility and trust among your customers.The flexibility of ChatGPT means that you can train it to provide consistent responses to customer inquiries, ensuring that every customer gets the same level of service.With the proper setup, there is little to no risk of a customer getting conflicting or inaccurate information when a question is correctly formulated.This generative AI is exceptional at ensuring consistency and precision in its responses. Therefore, businesses leveraging this generative AI in customer support offer uniform answers to customer questions, regardless of the support channel utilized.Limitations of ChatGPT for customer serviceBefore you become overly enthusiastic about ChatGPT, it’s crucial to take into account some significant constraints.Lack of personal touchUltimately, ChatGPT is an AI. While it mimics human conversation, it still lacks emotional touch.ChatGPT is often criticized for delivering impersonal, mechanized replies that do not adequately meet customers’ requirements or worries.Clients value the personal connection that human interaction brings, which is missing with ChatGPT customer service.Inability to carry out multiple tasks at onceChatbots like ChatGPT are designed to handle one conversation at a time. This means they cannot multitask by addressing multiple issues or speaking to multiple customers simultaneously.If multiple queries are sent to it at once, the chatbot may not be able to handle all of them accurately or may only respond to one at a time.Lack of creativityWhile ChatGPT can generate responses based on its training, it may lack the creativity and spontaneity of a human agent.It’s limited to what it’s been trained on and may not be able to think outside the box to solve a novel or complex customer issue.In situations where a creative or unique solution is needed, ChatGPT may fall short.Limited to textAs ChatGPT is primarily a text-based model, it cannot handle queries or complaints that require visual or auditory understanding.ChatGPT prompts for customer serviceChatGPT can be an effective tool for customer service, providing real-time assistance to customers through chat interfaces. It can also be a great tool for training customer support agents.ChatGPT has an advanced AI language model that excels at grasping both sentiment and context, enabling it to generate precise and relevant replies when given specific inputs.These inputs are referred to as ChatGPT prompts. Each prompt is made up of key terms and phrases designed to initiate a response.These prompts initiate interaction between the generative AI and users, with more detailed and contextual prompts yielding improved responses.When you present ChatGPT with a query or command, it generates a response as if engaging in a dialogue.Consequently, ChatGPT can serve as an invaluable resource for training customer service representatives, showing them how to interact with tact and professionalism.Following are eight example ChatGPT prompts for customer service agents to learn from during training.1. Prompts for general customer serviceThese are scripted lines or inquiries designed to kick-start an interaction with a customer in need of help or support.They represent an initial touchpoint where customer service agents connect with clients and tackle their questions.Such prompts often contain a warm welcome and a prompt for the customer to describe their reason for reaching out.Prompt:A customer is having trouble logging in to their account. Write a clear and concise script for me to explain potential reasons and walk them through troubleshooting steps.ChatGPT’s response:2. Prompts to show empathy to customersThis provides representatives with a selection of empathetic expressions and sentences, enabling them to find various methods to express the same feeling.These prompts can assist customer service agents in establishing a connection with customers and demonstrating concern for their issues.Prompt:Please provide 5 empathetic phrases that customer service representatives can use to connect with customers.ChatGPT’s response:3. Prompt to handle product or service inquiriesPrompts like these are crafted to aid service agents in addressing inquiries regarding products or services.Prompt:A customer contacts us inquiring about what a service-level agreements (SLAs) is. They are interested in knowing how our SLA can benefit their business. As a customer service agent, offer the customer appropriate and satisfactory details.ChatGPT’s response:4. Prompt to create knowledge base articlesThese prompts aim to generate knowledge base articles that can serve as training materials.They help minimize the effort required to develop a self-service help center for customer support.Prompt:Please write a knowledge base article on “How to apologize to an angry customer as a customer service agent.”ChatGPT’s response:5. Prompts to resolve customer complaints and issuesThese prompts are crafted to assist service agents in addressing and settling customer grievances.This may require probing into the problem, proposing a remedy, and touching base with the customer afterward to confirm that their concern has been satisfactorily resolved.Prompt:A client is experiencing an issue with a specific feature of our product. Guide me to ask relevant questions to diagnose the problem and offer targeted solutions.ChatGPT’s response:6. Prompts to address shipping and delivery questionsThese kinds of provided prompts aim to assist customer service agents in addressing issues related to shipping and delivery.Prompt:A client received their order, yet discovered an item was not included. Upon noticing the discrepancy, the client reached out for clarification. As a customer service agent, help resolve the client’s concern.ChatGPT’s response:7. Prompts to assist in billing and payment concernsThese prompts aim to offer guidance and support to customers experiencing difficulties with billing.Topics addressed may include details regarding account information, understanding billing statements, and exploring various payment options.Prompt:A customer wants to check on the status of their order but doesn’t have their order number and payment details. Prompt me to gather necessary information to identify their order and provide an update.ChatGPT’s response:8. Prompts to manage cancellations and refundsThese prompts aim to assist customer service agents in handling cancellations and refunds.They might address issues like cancellation procedures, refund requests, and the execution of refund transactions.Prompt:A customer is interested in returning a product. As a member of the customer service team, inquire about the reason for the return and recommend an alternative product. Should they decline the suggestion, assist them with the return process.ChatGPT’s response:Future of ChatGPT/AI in customer serviceTechnological advancements are constantly transforming the business landscape, particularly in customer service.Customer service used to mean call centers and long waiting times.Now, technologies such as ChatGPT and other generative AI have made customer service more efficient and effective, enabling businesses to offer 24/7 support, quicker response times, and personalized assistance while reducing the burden on support staff.The outlook for ChatGPT and AI in customer service is promising. Potential future developments include:Seamless integration with additional technologies: It is very likely that ChatGPT and other generative AI tools will merge with other technologies like virtual reality and augmented reality, leading to more engaging customer experiences.Advanced problem solving: As AI technology advances, ChatGPT will gain the ability to manage more complex problems, reducing the need for human intervention.Enhanced accuracy: As ChatGPT and AI continue to be refined, responses to customer inquiries will be more precise and dependable.Heightened personalization: Through more extensive customer data analysis, ChatGPT and other AI systems will offer even more tailored recommendations and solutions.Ultimately, ChatGPT and AI are already revolutionizing business-customer interactions, and they’re going to become even better.However, there will be challenges along the way. The technology will need to overcome hurdles related to understanding the complexities of human language and emotions, and learn how to maintain the human element in customer service.Concerns regarding privacy and security will also need to be addressed as AI technology becomes more dominant in customer service.ConclusionChatGPT is transforming the role of AI in customer service, showcasing unprecedented capabilities that were previously only conceptual.Experience the best ChatGPT integration for customer service with LIKE.TG help desk software.Register for a free trial today to see how LIKE.TG can boost your support team’s efficiency. If you have any queries, don’t hesitate to reach out to the LIKE.TG support team.If you’re interested in seeing how LIKE.TG can be tailored to meet your business needs, we’re more than happy to schedule a live demo for you.Related blogs10 Most Popular Essential Customer Service SkillsAutomated Customer Service: The Complete DetailsGuidelines for Customer Service for Any Business
Automated Ticket Routing: Benefits, Tips, and More
Automated Ticket Routing: Benefits, Tips, and More
In today’s fast-paced and technology-driven business environment, customers expect swift and effective support from the businesses they engage with.Routing tickets to appropriate support agents quickly and accurately is a common challenge.However, like for other system management procedures, using the appropriate ticketing software eliminates the need for doing this manually.Investing in ticketing software system with automated ticket routing improves workflow, eliminates bottlenecks, speeds up responses, and ensures smoother operations. What isticket routing?Ticket routing refers to the systematic process of assigning incoming tickets submitted by users to the most appropriate support individuals or teams within an organization.Ticket routing can be conducted manually, which involves the physical assignment of support tickets to specific agents by hand. However, this manual approach to ticket distribution can be monotonous, inefficient, and prone to mistakes due to human oversight.If you are overseeing the creation or expansion of a support system, it would be advisable to consider automating your ticket routing.What is automated ticket routing?Automated ticket routing is the process in customer support help desk systems where incoming support tickets are automatically assigned to the most appropriate agent or team for resolution.Automated routing systems sometimes use artificial intelligence (AI) and natural language processing (NLP) to interpret the content of a ticket and route it accordingly.More commonly, the routing is based on predefined criteria, such as the nature of the issue, the skillset or expertise of the agent, the urgency of the ticket, or the geographic location of the customer.This automation helps to streamline the support process and enhance the overall customer experience by providing timely and accurate responses.How automated ticket routingworksAn automated ticket routing system is a modern technological solution that efficiently manages and directs incoming tickets within an organization.An automated ticket routing system operates by:First, receive incoming tickets through various channels such as email, phone, or live chat. These tickets may be for customer inquiries, technical issues, or any other type of request or problem that requires attention.Second, the system’s algorithms analyze ticket content, considering factors like the nature of the issue, request urgency, and required skills.They make intelligent decisions based on predefined rules set by the organization.Once the system has determined the most appropriate destination for each ticket, it automatically assigns and routes the ticket to that department or individual.This ensures that tickets are promptly and accurately directed to the right personnel, minimizing delays, and ensuring efficient resolution.How to automate ticket routing for your businessAutomated ticket routing operates based on predefined rules and algorithms. Here are some tips for setting up your system.Choose round-robin ticket distributionUse round robin logic to distribute simple tickets that any support agent can resolve evenly.A round-robin system:Automatically assigns tickets to agents, which saves supervisors time.Checks the availability of agents before making an assignment, thereby preventing ticket assignment to agents who already have a heavy workload.The basic functions of automated ticket routing are cutting down on the need for manual ticket assignment, reducing the risk of human error, and enabling a more smoother workflow.The foundation of this is a smart round-robin method.Set up an SLAAs some tickets take more time to resolve than can be anticipated, round-robin distribution will never be perfect.One way to mitigate this weakness is to set your system up with a service-level agreement.SLAs are used to establish a more reliable workflow, including for ticket rerouting.First, reminders are sent to support agents if due dates set by the service-level agreement are imminent.If the agent knows they can’t meet the SLA requirement, they can have the ticket reassigned to someone else.If the support agent fails to respond to or resolve a ticket within the SLA time limit, it will be considered a breach of the SLA.The ticket will be automatically escalated to the designated supervisor, so they can reassign the ticket.Analyze ticket dataHelp desks commonly feature advanced analytics and reporting capabilities.The analysis of ticket data provides us with a comprehensive understanding of how well the automated routing system is working.By looking at metrics for how well your team is adhering to the SLA and how often rerouting is required, we can see how well the automated routing is working and adjust it, or other processes, as needed.For example, if tickets requiring specific knowledge are frequently breaching SLA terms, this may indicate that another team member needs to be trained in that specific knowledge.Have tickets auto-assigned even during non-business hoursSome smaller companies don’t have the capacity to provide 24/7 support. In this case, make sure to set up your automated ticket routing to continue to function outside business hours.This may take some adjustments, though, like setting up notifications to be sent to managers for any tickets that could be considered emergencies.This will allow support teams to address the tickets submitted during nonworking hours efficiently and still head off major trouble.Automate ticket event executionEvent-triggered automation performs actions based on specific events. This is how you accomplish some of our other suggestions, and how you can speed up your workflow.If an incoming ticket meets a particular condition that means, for example, that a manager needs to be notified, you can set triggers to do this automatically.Some of the ticket events you can trigger include:Set statusAdd tagsRemove tagAdd watcherAdd CCRemove CCSet subjectSet prioritySet assigneeSend email to usersSend email to groupGive priority to tickets based on their urgencyMost support systems allow businesses to prioritize tickets according to their urgency or severity.Instead of setting up your support team to do tickets first-come-first-serve, higher priority tickets should be completed first to ensure that critical issues are promptly addressed and resolved.Your SLA can often be set up to have different deadlines for different priority levels.This sometimes is a balancing act, as low-priority tickets still need to be completed in a reasonable time.When your department receives a surge of high-priority issues, you should have a protocol in place to ensure both that all tickets are eventually addressed and that supervisors don’t spend all their time reassigning tickets that become overdue.Benefits ofautomated ticket routingImplementing an automated ticket routing has many advantages for your business:Balances workload among support agents: Automated ticket routing enables organizations to make the most efficient use of their resources.Distributes tickets intelligently to prevent backlog and ensure all tickets are resolved.Prevents support teams from cherry picking the tickets: This minimizes the chances of tickets being overlooked, thereby improving overall ticket management efficiency.Reduces the need for manual intervention: The fundamental purpose behind automated ticket routing is to reduce the need for manual involvement in ticket allocation drastically, reducing the chance of mistakes and increasing productivity.Reduces ticket resolution time: Implementing automated ticket routing streamlines internal workflows, reduces effort spent on ticket distribution, and promotes collaboration, thereby improving ticket resolution times.Enhance customer satisfaction: Automated ticket routing increases swift, accurate, and punctual responses for customers, leading to a gratifying user experience.In conclusion, the satisfaction of your clients and productivity of your support team will both improve with an automated ticket routing feature.Boost customer satisfaction with the ticket routing systemStatistics from Zippia show that after experiencing excellent customer service, 93% of customers are inclined to make repeat purchases from a company.When customers receive quick replies to their inquiries, this great service enhances their trust in the company or organization.By embracing automated ticket routing, organizations can significantly improve their ticket management processes, resulting in enhanced customer satisfaction and a streamlined workflow.LIKE.TG simplifies it all, making it easier for you to assign tickets automatically to qualified support agents and reduce response and resolution times.Check out our free trial, where you will see how LIKE.TG’s automatic ticket routing feature can enhance your support process. Or contact us to book a live demo and see how you can customize LIKE.TG to meet your business needs.For any questions regarding LIKE.TG, feel free to reach out to the LIKE.TG support team.Related articlesTop 7 SLA Practices to Improve Customer Service5 Important Reasons Why an Automated Ticketing System Is Good for Customer Service5 Best Ways to Build and Organize a Customer Support Team
LIKE.TG Release Announcement: September 2023 New Features Update!
LIKE.TG Release Announcement: September 2023 New Features Update!
We are excited to announce the latest features update in our September release! LIKE.TG is dedicated to equipping you with the resources you need to consistently deliver exceptional customer service.We are always pushing the boundaries to provide you with cutting-edge features and tools that guarantee efficiency and optimal performance, and this release is no different.LIKE.TG has been updated with the following features to enhance the customer support experience: 1. Ticketing system featuresThe following updates have been implemented in the ticketing system to enhance the user experience and increase its efficiency and effectiveness:a. Add agent signature to ticketThis feature automatically embeds an agent’s signature when replying to tickets. Signatures can be set up either globally across the brand or individually for each agent.b. Print ticket capabilityThe print ticket feature allows users to generate physical copies of tickets for documentation purposes.Tickets can be printed from either the customer or agent portal.c. Instant access to requester’s details in card viewThis feature enables users to instantly access the details of a ticket requester in the card view by just hovering the cursor over the requester’s name.d. View a ticket requester’s IP and browser detailsThis feature allows users to view a ticket requester’s IP address and browser details for easy troubleshooting.e. Create a child ticket from a parent ticketAgents can connect tickets using the link option. To facilitate issue tracking, major incident tickets can serve as parent tickets, while minor incident tickets can function as child tickets. A new feature has been added to provide a simpler way to create a child ticket from a parent ticket.f. New advanced ticket filterThe In Group operator has been added to the advanced ticket filters page. This filter allows users to filter specific tickets from those assigned to a group.For instance, when a manager applies the Agent | In Group | Finance Department filter, tickets assigned to any agents within the finance department group will be retrieved instead of just tickets specifically assigned to the finance department group.g. New configurations for custom fieldsThe following two configuration settings for ticket fields have been introduced.Field visibility option in the ticket creation page: controls whether a field is visible in the create screen.Option for editing fields after creation: controls whether fields can be modified once a ticket has been created.h. Resolution due and priority field settings in the ticket creation pageNew configuration settings have been added to allow users to:Include the Resolution Due field when creating ticketsAccess and edit the Priority field in the customer portal2. Support for 13 additional languagesWe believe that language should never be a barrier to quality service. We have added 13 new languages to our multilingual help desk to help users reach a diverse user base.These additional languages are Bulgarian, Chinese, Danish, Dutch (Netherlandic), Greek, Hungarian, Malay, Russian, Romanian, Thai, Turkish, Ukrainian, and Vietnamese.This brings the total number of languages supported in LIKE.TG to 26.3. IntegrationAdditional integration updates have been made to ensure LIKE.TG works seamlessly with your favorite apps.The significant latest features include :Shopify integrationUsers can integrate LIKE.TG with the Shopify app. This new integration offers easy access to customer and order data, significantly improving the efficiency of customer support teams.The following are the key features and advantages of this integration:Enhanced support for connecting multiple storesSeamless access and retrieval of comprehensive customer informationReal-time access to a customer’s recent orders, including item purchases, pricing, shipping charges, and discount detailsComprehensive overviews of the customer’s entire order history4. Activity moduleThe latest features that have been added to the activity module include:a. Add custom activity typesUsers can create new custom activity types in the activity fields of the admin module. A total of ten types can be added.b. Save activity filters as viewsYou can now save activity filters as views to better organize and track activities.c. Add email delivery logs in the activity moduleThe delivery logs feature, which was previously incorporated in the ticket module, has now been included in the activity module.This feature provides a detailed summary of all the email transactions and records of every activity.d. Customize activity email templatesThe activity email templates can be customized by navigating to the Email Notifications module on the admin page.5. Approval module updatesThe following approval updates are now available:Approval reminder emailsWe’ve introduced a new feature that allows you to send a reminder email to the approver. This update will ensure that important tasks or decisions are not overlooked.Incorporation of approval module in webhooksWe have incorporated approval events into webhooks, which facilitates the transmission of real-time data from the approval module to external applications.6. Knowledge baseThe following new features have been added to the knowledge base.Embed knowledge base articles in widgets and webformsLIKE.TG’s knowledge base supports embeddable widgets and webforms, allowing users to embed knowledge base articles in other applications.This feature provides users with easy access to knowledge base articles, enhancing the overall customer experience and minimizing the number of support tickets.Import knowledge base documents from Word or Markdown filesA new feature has been introduced that allows users to import knowledge base articles from Word documents or Markdown files.This allows for easy importing of existing documents into the knowledge base, eliminating the need for manual re-typing. This feature can be used in creating and editing articles.Make SEO fields mandatory for articlesUsers can make SEO fields mandatory for articles with this new feature. This rule is only applicable to articles that are publicly accessible.7. Analytics and reportsThe following new features have been added to the analytics dashboards and reports page.Custom field selection option for a dashboard’s underlying dataPreviously, only specific fields of underlying data were listed. A new option has been included to allow users to add extra custom fields of underlying data.Advanced filter support for worklog reportAdditional filters have been added to help users extract more insight from worklog reports for improved performance tracking.8. Default SLA turn off optionLIKE.TG now gives users control over which tickets are assigned SLAs. Agents have the option to turn off the default SLA so that no SLA is imposed on tickets unless they set one up.For instance, users may exclusively allocate SLAs to tickets assigned to a group of agents responsible for product subscription renewals.9. Customer portalThe following latest features have been added to the customer portal.Image support for customer portal bannerCustomers can add a banner image when customizing the customer portal. This option allows them to reinforce their brand using an attractive and informative banner. A default image will be displayed if no background banner image is chosen.Add custom contact fields under customer profile informationThis update allows customers to update their profile information with custom contact fields.The visibility of these fields can be managed from the admin panel.10. Transfer account ownershipOrganization owners have the option to seamlessly transfer the ownership of their accounts to another person.Explore these new feature updates!We are confident that these latest features will empower you to consistently deliver streamlined, effective, and user-friendly customer service.Get in touch with usto set up a30-minutelive demo to try out these latest features and experience firsthand how LIKE.TG can revolutionize your customer support. Or sign up for a 15-dayfree trialtoday.Previous releasesLIKE.TG Release Announcement: July 2023 New Features Update!LIKE.TG Release Announcement: May 2023 New Features Update!Release Announcement—March 2023 New Features
Best Strategies to Offer Exceptional Multilingual Customer Support
Best Strategies to Offer Exceptional Multilingual Customer Support
In the present global digital era, businesses are no longer limited by geographical borders. As companies extend their services to various areas, there is a growing demand for customer support in multiple languages. Offering multilingual customer support is crucial for a smooth customer experience across different cultures and languages.According to CSA Research, 76% of online customers prefer to buy products with information in their own language. Therefore, it is vital to engage in conversations with customers using their preferred languages.In this blog post, we will learn about what multilingual customer support is, how to effectively offer multilingual customer support and some benefits of multilingual customer support. What is multilingual customer support?Multilingual customer support involves businesses providing customer service in multiple languages to ensure that customers’ queries, complaints, and issues are resolved effectively regardless of their geographical location and culture.Multilingual support allows businesses to expand beyond geographical boundaries and offer customers a wider range of options.As such, brands seeking to explore international markets and serve a global audience have unlimited potential.How to effectively offer multilingual customer supportTo provide excellent customer service, it is important to communicate with clients in the language they prefer. Here are some of the ways to effectively offer multilingual customer service:Understand the language your customers speakIt is crucial to clearly understand the language spoken by your customers to offer support in their preferred language since they may be from different locations.This can be achieved by requesting customers to specify their preferred language when contacting your support team or by utilizing language detection tools.Offer multilingual help desk softwareA multilingual help desk is a customer support system that can provide customer service in multiple languages.With a multilingual help desk, agents can easily interact with clients and resolve customer issues without encountering any language barriers.To set up a multilingual help desk, you can include the following features:Multilingual knowledge base: Support agents can translate knowledge base articles in various languages, allowing customers to find solutions in their preferred language.Multilingual customer portal: Enables users to specify their preferred language in their profiles in a customer portal.Multilingual agent portal: Guarantees agents the freedom to customize their language preferences within their profile.Multilingual email templates: Enables the creation of personalized templates for different languages.Multilingual support for forms and fields: Field names such as priority and status within a website can be configured to accommodate multiple languages.Multilingual satisfaction survey: Customer satisfaction surveys can be configured in various languages.Translating a help desk into different languages has the following impacts:Increased customer retention, as customers will prefer help desk software that offers customer service in their native languages.End-user customization of the help center in the language customers prefer.Services reaching new markets and a global audience to increase customer experience.Design a multilingual knowledge baseA multilingual knowledge base is a centralized repository of information that includes articles that are available in multiple languages.By creating a multilingual knowledge base, you can provide support and information to customers/users in their native languages.This allows you to:Improve the accessibility of information in various languages.Enhance collaboration within a support team using different languages.Enhance communication between customers and agents.Here are some multilingual knowledge base features:Create and translate categories, sections, and articles: Translates categories, sections, and articles into various languages, which enhances the accessibility of a knowledge base to a broader range of users.Set up primary and multiple secondary languages: This allows customers the ability to access services in their desired language.Manage article translation: Translation management involves monitoring translated articles and updating them when original content changes. This ensures articles are accurate and up to date.Language-specific article versions and restore option: Enables customers to easily switch between different language versions and revert to previous versions if needed.Language-specific article metrics: This allows you to track the performance of customer engagement with your knowledge base for all languages. It involves tracking article views, comments, likes, and shares for each language.Multilingual tags and search options: Multilingual tags help users find relevant content quickly in a knowledge base with multiple languages.SEO in article language: Implementing SEO in a knowledge base is crucial, as it makes it easy for users to find articles they want.Customize your website to suit your audienceCustomizing your website involves translating its content into various languages and adapting it to align with the cultural preferences of your target audience.This simplifies navigation for customers and enables them to easily access the information they require.This approach improves customer satisfaction, cultivates stronger customer relationships, and stimulates business growth.Use translation toolsUtilizing translation tools, such as ticket or content translation tools, plays a crucial role in overcoming the language barrier that exists between customers and support agents.These tools facilitate the translation of articles, customer inquiries, and customer service portals into multiple languages.This improves effective communication, guarantees uniformity in content or information, and expands global reach.The translation tool can also lead to prompt and effective responses.When choosing a translation tool for multilingual customer service, it is important to consider factors such as:Tool translation accuracyThe number of languages it can translateIts integration capabilities with existing systemsRecruit agents proficient in multiple languagesHiring agents who can fluently communicate in multiple languages is one of the most effective ways to provide multilingual customer service.This ensures improved customer support by understanding cultural subtleties and ensuring effective communication, which results in increased customer satisfaction and higher business expansion globally.Why companies require multilingual customer supportThe ultimate goal of every business is to grow and establish a global presence. Here are the benefits of multilingual customer service.Improved customer loyalty and trustBusinesses providing multilingual customer service demonstrate a deep understanding for their customers. This ensures customers loyalty and promotes brand recommendation.If representatives speak the same language as the customers, it enhances customer trust and loyalty to your brand, as they feel more understood.Enhanced brand reputation and credibilityOffering multilingual customer service can improve a company’s reputation, as it demonstrates respect for different languages and cultures.This can enhance your brand’s image and make it stand out from competitors who may not offer multilingual support.Improved communication between representatives and clientsProviding multilingual customer service improves communication between the support team and the customers.This allows representatives to interact with a customer in that customer’s preferred language, making customers feel more understood. As a result, customer concerns are addressed promptly.This can also improve collaboration between agents from different companies.Improved customer satisfactionInteracting with customers in their native language is one of the ways to increase their satisfaction with your brand.By providing multilingual customer service, companies can enhance stronger customer relationships and effectively resolve customer concerns. This leads to higher customer satisfaction rates.Increased competitive edgeProviding customer support in various languages enables a business to gain a competitive advantage.An appreciation for different languages and cultures shows a company’s dedication to customer satisfaction.As a result, a business can attract a larger global customer base.Shattered language barriersProviding support in one language can be challenging, since some customers might have difficulty conveying their problems to the support team.By offering support in multiple languages, companies can ensure that agents are able to resolve customer issues regardless of their language.Increased revenue and market reachImproving multilingual customer communication enhances a company’s ability to engage with new customers in unexplored markets, boosting revenue and expanding the customer base.Reduced churn rateChurn rate refers to the percentage of customers lost over a period, which can occur for various reasons, including communication obstacles.Offering support in the languages preferred by customers helps them feel genuinely understood, enhancing their loyalty.When individuals feel they are appreciated as valued members of a company, they are less inclined to switch to rival businesses.This decrease in customer churn rate leads to increased customer retention and stability, promoting the growth of your business.Implement multilingual customer support today!Businesses can now reach a global market by implementing multilingual customer support, which breaks language barriers, enhances collaboration between support agents, and streamlines communication between customers and agents.Get exceptional multilingual customer service through LIKE.TG help desk software. Sign up for a free trial today to observe how LIKE.TG can enhance your support team’s efficiency. If you have any queries, feel free to reach out to the LIKE.TG support team for help. To see how LIKE.TG can be customized to suit your business requirements, please get in touch with us to arrange a live demo.Related articles7 Best Help Desk Software Features for Boosting Your Customer Support5 Best Ways to Build and Organize a Customer Support TeamThe Importance of a Knowledge Base in an Organization
How to Measure and Improve Customer Service ROI
How to Measure and Improve Customer Service ROI
The foundation of any successful business is good customer service. Enhancing customer service is what retains your clients and keeps them returning to your company over time.However, how can you know if your business is breaking even or profiting when it undertakes initiatives to improve your customer service? The answer lies in strategically measuring your customer service return on investment (ROI).Investing in the right resources, empowering your employees, and gauging customer-related metrics will guarantee you high returns.In this post, we will examine what return on investment is, how to measure customer service ROI and tactics for improving customer service ROI. What is return on investment in customer service?Return on investment (ROI) is a way to measure the profitability or efficiency of an investment. In the context of customer service, it is a measured as the earnings or losses as a result of investing in your customer service, expressed as a percentage.A positive ROI on customer service can be achieved by improving the overall customer experience in ways that lead to higher customer retention.Customer service ROI can be calculated using the following formula:How to measure customer service ROIMeasuring customer service ROI entails the calculation of all service-related expenses such as training program spending, wages, and overhead costs.The time spent delivering service also contributes to the cost.Profits gained can be assessed by monitoring metrics like customer upgrades, renewals, and referrals. These profits are then weighed against the service costs to determine the ROI.Identify what you can measure and modify it for your businessTo calculate customer service ROI, track metrics related to your business goals, such as customer satisfaction scores, retention rates, or response times.By tracking the right KPIs, businesses can make data-driven decision to enhance customer support and increase ROI.Examples of KPIs include:Net promoter score: Measures the willingness of customers to recommend your company’s product or service to others.Customer satisfaction: Gauges the level of satisfaction customers have with your brand.Customer lifetime value: Predicts the total net profits associated with the entire customer relationship.Cost per conversation: The cost of providing customer support based on the total number of customer interactions.Retention rates: The percentage of customers who continue using your product or service over a specific period.Generate ROI hypothesesThis involves estimating the contribution of your support team toward the company’s success.Start with making an educated guess about the ROI from your customer support initiatives.For example, if you believe that enhancing response times will result in greater customer satisfaction and increased sales, then that’s your hypothesis.From there, you can evaluate this hypothesis by implementing modifications and assessing the results.Identify the cost of investmentDetermine how much you are investing in customer support. Identify the costs associated with staff, training, hardware, and software, and other related expenses.How to improve customer service ROIThe following are some strategies to improve customer support ROI:Focus on retaining customersMake sure your business retains its existing customers by keeping them engaged, satisfied, and loyal.By monitoring the number of customers renewing their service subscription or product purchase, you’re able to assess your customer retention rate.According to Semrush, 89% of companies believe that excellent customer support is vital to customer retention.The ability to hold onto customers is a critical indicator of the success and efficiency of your customer support efforts, as it directly impacts your business’s income and profitability.Monitor your response and resolution timesIt is important to respond promptly to customer inquiries, as customers expect a short response time from a company’s customer service.However, it is crucial to provide a thorough response rather than using a generic template.By closely monitoring the time it takes for customer queries or issues to be resolved, companies can obtain valuable information about the efficiency and effectiveness of their customer support operations.This strategy allows organizations to assess customers’ satisfaction with responses, identify areas for improvement, and refine their customer support practices, improving customer support return on investment.Take note of returning customersThe frequency of customers coming back to your business is a clear indication that your business is effectively retaining them, suggesting that your company is providing high-quality customer support.By evaluating the number of returning customers, your company determine whether your customer support is performing as an asset for your company’s bottom line or a detriment to its performance.Analyze customer sentimentAnalyzing customer sentiment helps businesses understand how customers feel about their products or services.Therefore, positive sentiment can lead to increased customer loyalty and advocacy, while negative sentiment provides useful insights for improvement.Divide your customers into segmentsBy categorizing customers according to different attributes, you can create customized marketing and service approaches.This customization has the potential to enhance customer interaction and increase ROI.Identify daily challengesUnderstanding the everyday difficulties encountered by your business can aid in addressing issues that may hinder the effectiveness of its customer support.Resolving these challenges can enhance the customer service experience, resulting in an increase in customer satisfaction and a higher ROI in customer support.Empower your employees and encourage team collaborationGive your customer service team members the training and education they need to excel in their roles. The better they perform, the higher your customer service ROI.By giving your employees the authority to make decisions and resolve problems, you can increase the number of customer issues resolved and reduce customer turnover.A dedicated support team is expected to provide high-quality service. Customer relationships can be improved by maintaining a high level of engagement between the support team and customers.Investing in team engagement, such as providing regular training and focusing on team building, results in more satisfied customers, improved reviews, and an increased customer support return on investment.Utilize customer feedback for improvement purposesCollecting and responding to customer feedback is a crucial aspect of enhancing customer support ROI. Analyzing these responses can help identify possible enhancements for your customer support.Utilize technologyUtilizing technology can enhance the efficiency of your customer support actions. Tools like AI and automation can enable your customer support team to deliver quicker and more precise service to your clients.Monitor and track progressEstablishing targets and monitoring progress enables you to identify areas of your customer support that need improvement. You can then make informed decisions based on data on how to upgrade your customer support initiatives.Why is it important to measure ROI in customer service?Measuring return on investment (ROI) in customer service provides valuable insights into the effectiveness of support operations and their impact on the overall business performance. Understanding ROI helps businesses:Make data-driven decisions to optimize resource allocation.Improve operational efficiency.Maximize profitability.Identify areas of improvement.Prioritize investments in customer service technologies.Do focused training.Allocate budgets more effectively to programs that yield the highest returns.Additionally, ROI measurement enables organizations to demonstrate the value of customer service efforts to stakeholders, justify investments, and gain support for future initiatives.Maximize your customer service ROI Measuring customer service return on investment is challenging because it requires evaluating abstract elements of a company’s customer support.Businesses can employ methods like customer sentiment analysis, customer interaction tracking, and surveys to gain significant insight into the impact of their customer support investments.With LIKE.TG, you can leverage features that will help you improve your customer support. Sign up for a LIKE.TG free trial to experience firsthand how LIKE.TG’s features work and how they can streamline your support processes, or book a live demo. If you have any questions, contact LIKE.TG support.Related articles8 Strategies to Provide Efficient Customer Service10 Practical Tips to Improve First Response Time in Customer Service40+ Popular Customer Satisfaction Survey Questions
What is Customer Satisfaction Score (CSAT)?
What is Customer Satisfaction Score (CSAT)?
Most companies strive to offer a good customer experience so that they can increase their customer retention rate and customer loyalty. According toZippia, 89% of companies primarily compete based on customer experience.Companies can measure how good their customer experience is by determining the customer satisfaction score (CSAT).In this article we will discuss what customer satisfaction score is, how to calculate CSAT score, how to use CSAT score, ways to improve CSAT score and key customer satisfaction metrics. What isa customer satisfaction score?The customer satisfaction score is a metric used by businesses to gauge the feelings and level of contentment customers have with a company, product, or service.It also shows satisfaction regarding a particular interaction or experience.According to Salesforce,91% of customersare more likely to repeat a purchase after a good experience. Therefore, it’s crucial for you to understand your customers’ perceptions.You need to get in line with your customers’ wants to maintain a good purchase history with them.What is a good CSAT score?A good CSAT score differs among companies due to their different services or products. Therefore, a score ranging from 75% to 85% is considered excellent.What is the difference between CSAT and NPS?Customer satisfaction scores (CSAT) and net promoter scores (NPS) are two widely used metrics in customer experience measurement, but they serve different purposes and focus on different aspects of the customer journey. CSAT measures customers’ satisfaction with their interactions, transactions, and experiences with a company and its products and services.On the other hand, NPS measures customer loyalty and the likelihood of advocacy by asking clients a single question: “How likely are you to recommend this company/service/product to a friend or colleague?” Clients respond on a scale from 0 to 10, with 0 being not likely and 10 being extremely likely. NPS categorizes respondents into promoters (score 9–10), passives (score 7–8), and detractors (score 0–6), and calculates the score by deducting the detractors from the promoters.While CSAT provides insight into specific customer interactions, NPS offers a broader view of customer loyalty and advocacy, making it a valuable tool for assessing overall customer sentiment and identifying areas for improvement in customer experience.How to calculate CSAT scoreCSAT score can be calculated by obtaining feedback from customers through a simple survey, such as asking customers to rate their level of satisfaction with a company’s product or service and equipping them with a corresponding survey scale.The CSAT score can also be calculated by taking the sum of all positive responses, dividing it by the total number of responses collected, and then multiplying it by 100 to get the overall percentage of satisfied customers.When should you measure customer satisfaction? To obtain the most accurate and useful result, there are several key moments when you should assess the score. They include:After support interaction: Measuring customer satisfaction after an agent interaction offers an understanding of how a customer feels about the quality of support or the customer experience being offered to them.After serval interactions: This helps to monitor the progress of customer experience.After six months: By conducting a six-month survey, you assess satisfaction over a longer period and gather valuable feedback to enhance customer contentment.How to usecustomer satisfaction score surveysThe information collected from surveys used to measure customer satisfaction scores can be useful in the following ways:Measuring the quality of a businessBusinesses can pinpoint their strengths and weaknesses by routinely administering customer satisfaction surveys and studying the results.If a company has a low CSAT score, it could suggest that customers are unhappy with the quality of its products or services.The company can then initiate measures to enhance the quality of its offerings, such as responding to frequent customer complaints or upgrading its manufacturing techniques.Improving products and servicesCustomer satisfaction scores can utilize the knowledge gained from the survey to make improvements to products or services.This may include addressing frequent complaints, improving customer service, or implementing modifications to a product based on customer response.Enhancing understanding of competitorsSince most companies experience competition from different companies, a CSAT survey can be undertaken to collect feedback on customer satisfaction from those who prefer other brands or services.By examining customer feedback, your brand development team can make the required adjustments to improve how customers’ needs are being met.Providing employees with customer insightUtilizing customer satisfaction score benefits employees by providing them with an opportunity to understand customer’s concerns and behaviors, understanding trends and addressing negative feedback effectively.Ensuring effective communication and customer follow-upTo improve relationships with customers who are not actively involved with a company, it is important to engage them in conversation individually, asking for feedback that helps to enhance product or service quality.How to improveCSAT scoreImprove your customer satisfaction score through the following:Gather feedback and act upon itRegularly collecting feedback and implementing it should be an essential aspect of your company’s operations. This will consistently improve your products and services according to your customers’ preferences.By collecting your customers’ feedback, you can get a deeper understanding of your customers’ experiences.Additionally, you can utilize your findings to enhance and maintain effective practices while also addressing and improving any aspects that fail to meet customer satisfaction.Reduce customer service response timeIf customers perceive that their inquiries are being addressed quickly, they are motivated to provide positive feedback regarding the product or services.To guarantee customer satisfaction, strive to respond to their inquiries promptly and effectively. This will demonstrate that you appreciate your customer’s time.By increasing speed or dedicating time to optimize the processes through which your team interacts with customers, you can reduce customer service response time.Understand your customersTo effectively provide customers with solutions, it is essential to have a deep understanding of your customer base.By knowing who you customers are, it is easy to know what kind of service or product they require and the challenges they face when using your services or products.Provide multichannel supportMultichannel customer support involves providing various support channels and platforms that enable customers to engage with your business.This facilitates smooth management of all conversations across these channels, ensuring that customers receive consistent support at every contact.Establish a customer-focused cultureTo advance a culture focusing on customer service satisfaction, a company can provide customer service training to all teams, enabling them to consistently bring value to customers in their interactions.Provide customers with the option of self-serviceBy offering customers the option of self-service, their satisfaction can be enhanced as they are empowered to resolve their own issues, decreasing waiting time, and increasing trust in the product or service.5 Key customer satisfaction metricsCustomer satisfaction metrics measure a company’s success with customers. Here are some of the CSAT metrics:Customer satisfaction score (CSS): This metric gauges the level of customer satisfactions with a company’s product or service. It is usually measured via customer feedback and represented as a percentage.Customer effort score (CES): It evaluates the amount of effort customers must exert to conduct business with a company.Customer churn rate (CCR): This metric gauges the frequency at which customers cease their business transactions with a company.Customer lifetime value (CLV): Is a customer satisfaction metric used to estimate the total revenue a company will generate from a single customer throughout all their interactions with the business.Net promoter score (NPS): This metric gauges the level of customer loyalty, satisfaction, and enthusiasm toward a company.What is customer satisfaction index?The customer satisfaction index (CSI) is a measurement that combines satisfaction scores from various business attributes to create an overall satisfaction indicator.For example, in a company of three attributes—where the CSAT score for customer service is 60%, brand quality is 70%, and price is 40%—to calculate the customer satisfaction index, use the following formula:CSI = (Sum of Each Identified Attribute/The Total Number of Attributes)CSI = (Customer service + brand quality + Price)/Total number of attributes= (60 + 70 + 40)/3= 56.67%Therefore, your company’s CSI is 56.67%CSI is related to customer satisfaction in that both metrics assess customer satisfaction. However, CSAT score focuses on satisfaction with a particular attribute while CSI is the average CSAT score of different attributes.Utilize customer satisfaction score to improve your customer serviceCustomers prefer a company that offers a good customer experience. Using a CSAT score to provide insight on how to meet customer concerns and improve your customer support contributes to a company’s growth.To improve your customer satisfaction score, consider usingLIKE.TG, which offers customer satisfaction survey features. Check out the LIKE.TG free trialor book alive demo. Feel free to contact theLIKE.TG support teamin case of any questions.Related articlesBenefits of Using LIKE.TG Customer Satisfaction SurveysTop 15 Customer Service Metrics to Measure and Track7 Essential Knowledge Base Metrics for Enhancing Self-Service
Knowledge Management System: Examples and Effective Guidelines
Knowledge Management System: Examples and Effective Guidelines
Knowledge management often presents challenges to businesses in their workflows. When poorly done, it can harm client relationships, lead to poor customer support, and result in lower productivity.Using a robust knowledge management system (KMS) is essential for the proper management of company documents and information.Therefore, it is necessary for businesses to set up a well-organized system and a central database for storing and organizing this information.This will allow for effective use of detailed documentation and other information, making it easier for employees to learn and collaborate.Additionally, a knowledge base will also enable customers to solve problems independently. What is knowledge management system?A knowledge management system (KMS) is a tool used by organizations to capture, organize, store, retrieve, and share information.A KMS combines all distributed information onto one platform for easy access by support teams and customers.Using knowledge management software can help keep documents up to date, assist customers in finding their own answers, and manage knowledge access and approval across support teams and departments.It leads to increased efficiency and productivity among employees.Knowledge management system examplesKnowledge management system examples include a wide variety of platforms that aid in capturing, organizing, and sharing knowledge.Online community forumAn online community forum is a digital platform on a company’s website that enables customers to communicate, collaborate, ask questions, share information, get quick help from the support team, and develop relationships in a virtual environment.These forums function as tools where customers can respond to each other’s queries and solve problems, sometimes faster than the support team can respond.Research from Higher Logic shows that 55% of online company communities attributed an increase in sales to the community.In addition, 57% of them attributed an increase in brand SEO to the community, while 72% credit it with increased website traffic.Businesses that engage their customers through online community forums tend to have a happier core customer base.By staying updated on advancements in forum technology, support teams can adapt their knowledge management system to incorporate, monitor, and search their forums.Learning management systems (LMS)Learning management systems (LMS) are technological platforms that facilitate the organization, delivery, and tracking of educational content, resources, and assessments.These knowledge management system examples are designed to enhance knowledge by offering trainers, new onboarding teams, and existing support teams centralized access to a wide range of learning materials, tools, and collaborative functionalities.By seamlessly integrating various educational components, an LMS contributes to the effective management and spreading of knowledge.Customer portalA customer portal is platform that provides customers with a secure way to access basic information and forms and contact customer service. Customer portals allow clients to:Log in conveniently.Interact through discussion forums.Access the ticketing system.Manage support requests.Find answers to their questions.By offering this portal, businesses ensure that customers have a centralized and organized location that is easily accessible through their dashboards.This fosters engagement, builds trust, and provides personalized support for prompt issue resolution.Knowledge baseA knowledge base is a self-service online platform and central repository of information for your customers and support teams.The system contains answers to questions that are frequently asked, manuals, details about products or services, published articles with troubleshooting guides, and any other information the company finds valuable to put in users’ hands.Public knowledge base: Is a readily accessible information source for your customers. It can be accessed through your website or your customer portal, if you want to track who is accessing the information.Internal knowledge base: Is a private data repository available only to employees.The knowledge base facilitates the internal sharing of knowledge and collaboration among support team members, without giving customers access to info a company might not want public.By utilizing these knowledge management systems, organizations can enhance their ability to:Capture customer inquiries.Create new articles when solutions are discovered.Store published articles.Retrieve knowledge.A study from Higher Logic showed that if a knowledge base for self-service support was available, 92% of survey respondents claim they would utilize it.Letting that many customers at least try to find their own answers reduces the number of tickets your support team receives significantly, giving them more time for more complex tickets.Knowledge management system benefitsThe implementation of a knowledge management system yields numerous advantages for organizations.Keeps information relevant and updatedA knowledge management system helps identify outdated articles so they can be updated with fresh information, avoiding disorganization and clutter.It keeps important data structured and up to date, preventing customer misdirection and loss of business.Reduces time for new staff trainingNewly hired employees frequently must grasp a considerable amount of information within a limited time period.To aid them, managers can gather documents on the company’s values, regulations, and more, in an easily accessible knowledge repository.This can aid new staff members in quickly familiarizing themselves with important training information.This knowledge transfer helps individuals more quickly understand the organization’s operations, policies, procedures, and best practices, making them productive members of the workforce sooner.Enhances customer satisfactionBy implementing a knowledge management system, businesses can ensure that troubleshooting knowledge is easily accessible to support agents.This enables them to access articles made by other agents on issues they’ve solved, letting agents provide solutions to customers more swiftly in the future.If your company has an internal knowledge base, this can also make customers happy, since they don’t need to wait on correspondence to solve their problem.Reduces operational costsWhen companies incorporate knowledge management into their help desk, they typically benefit from a more intelligent workforce, business guides, and suitable business decisions.The incorporation of multiple departments’ databases into a comprehensive knowledge management program results in reducing the number of systems and space required for knowledge storage.A lot of duplicated documents can be eliminated, too. Centralizing a company’s data can lower the overall operating costs.Provides 24/7 support for customersCustomers often live in multiple time zones or have problems during hours your support team doesn’t work.The access offered through self-service resources like FAQs, published articles, and help centers provides organized, round-the-clock information.With your 24/7 support in the form of a knowledge management system, customers can trust your company for assistance whenever required.Improves your workflows and processesKnowledge management enables the prompt organization and distribution of information pertaining to a newly implemented process or policy.By centralizing all relevant knowledge and information in a single platform, employees and customers can easily access and retrieve the information they need to get on board.How to build a knowledge management system and implement itTo establish a comprehensive and effective knowledge management system, it is best to follow a systematic approach.Track and analyze customers’ feedbackBy tracking and analyzing customers feedback, businesses can identify shortcomings in the current system. If they can’t find the information they’re looking for, find out why.Perhaps an article has not been written on the subject yet, or perhaps the article doesn’t include as many keywords and synonyms as required to encompass the multiple ways a customer might search for it.Offering opportunities for feedback within the knowledge system you offer to your clients can help you improve how your system works and address frustrations you may not have otherwise known your customers were facing.Utilize technology to simplify knowledge managementTo enhance your knowledge management system, leverage appropriate technology.This entails employing software applications, databases, and digital platforms to facilitate the storage, retrieval, and dissemination of information.Effectively choose and create a knowledge base software, so you can ensure that the content you’re creating gets updated regularly and added to easily.Choose platforms that suit your needs and work well together.A lot of knowledge management software is available as part of other business software.Help desks like LIKE.TG let you modify a solution to one customer’s issue into a knowledge article to help any future customers with the same problem swiftly.Collect the information from a reliable resourceObtain the information in your knowledge management system from reliable sources.It is imperative to ensure that the sources chosen are credible, accurate, and up to date, for the sake of the overall quality and reliability of your system.As a part of the training, you give when implementing your knowledge management system, you should teach your employees how to identify a reliable source.If they write about a solution to a problem using company documentation and their personal experience, that’s reliable.If they need to supplement the company’s resources with information from the internet, they need to be sure that information is not only coming from a legitimate source but is properly cited, if necessary.Show them examples of good sources, how to figure out the legitimacy of a source, and a guide on citations.Frequently update the knowledge management systemYou need to update your KMS regularly with the latest information.By continuously refreshing and enhancing the knowledge management system, employees and customers stay well-informed of the latest developments, problems and solutions, and best practices for your company’s products and services.Knowledge management software often comes with settings for article expiration.Even if you don’t know that the article’s information will expire after a certain amount of time, the expiration notice will tell your team that the article is due to be checked.Set aside time for your team to do this every so often.You should also make it a part of your process to update your KMS whenever your company makes an announcement or has a release.This ensures customers are well informed about new products, services, or policies, minimizing confusion.Who uses a knowledge management system?This system is utilized by different individuals, teams, and organizations of different sizes.Small businesses knowledge management systemCustomers of small-scale businesses should be able to find assistance independently.Small businesses tend to have small support teams, if they have one at all, so saving their time for urgent or complex matters is important.By providing pertinent documentation for customers seeking solutions to their issues, you enable them to self-serve, eliminating the need for agent intervention.This enhances customer satisfaction, too, leading to customers more likely to purchase more of your products.Product onboardingThe process of product onboarding, which can be provided within a knowledge management system, refers to a structured and systematic approach taken to inform and educate new customers about the product’s features, functionalities, and resources.This strategic process aims to ensure a smooth transition for customers, enabling them to navigate and utilize the product to its full potential.Enterprise knowledge management systemThese systems often cater to large-scale enterprises, helping support teams efficiently manage and leverage numerous knowledge assets to improve solution speed, encourage collaboration, and reduce the team’s workload.Employees of other departs utilize knowledge bases to access information for marketing, sales, or other purposes, as well.Customer support teamProviding a knowledge management system to a customer support team improves communication and efficiency.Consolidating knowledge into a centralized platform allows agents to quickly access solutions for customer inquiries.Morale is boosted when agents spend less time on repetitive tasks and more time on new projects.Additionally, it promotes knowledge sharing, collaboration, and cooperation within the support team.Such open communication allows teams to access updated information and optimize their performance.Internal knowledge management systemNew employees require swift access to information to adapt to their new position within the company.Creating onboarding guides in your internal knowledge base streamlines knowledge transfer to new hires and existing employees, offering them a centralized resource for further information.Implement an effective knowledge management system for your businessA knowledge management system’s features vary, but your support team must be informed about all company products, services, and policies to ensure customer satisfaction.Customers should also be able to access information to resolve their issues independently.Having an effective KMS facilitates the smooth operation of your support system, pleases customers, and keeps everyone in your company up to date.LIKE.TG offers knowledge management features that can help you improve your customer satisfaction. Try a LIKE.TG free trial to see how LIKE.TG features could work for your company. Or contact our LIKE.TG support team to book a live demo and experience the many capabilities of BoldDesk.Related article6 Reasons Why a Knowledge Base is Important in an OrganizationFuture of Knowledge Based AI in Customer ServiceEssential Knowledge Base Metrics for Enhancing Self-Service7 Techniques to Improve Your Knowledge Base DesignA Complete Guide on the Best Knowledge Base for your Customer Service
How to Set Smart Customer Service Goals (+11 Examples)
How to Set Smart Customer Service Goals (+11 Examples)
All businesses need a constantly evolving customer service team in order to keep up with shifting customer expectations and quickly changing technology.However, constructive change is difficult without having clear direction. Without setting defined customer service goals, teams may struggle with conflicting priorities.Well thought-out goals not only provide a target but also significantly enhance the team’s performance and ability to meet increasing standards.This blog will guide you on what customer service goals are and how to set smart goals. What are customer service goals?Customer service goals are the objectives your company aims to achieve through its customer service.These goals can be used to measure the support team’s performance and effectiveness.A company that establishes customer service objectives and strategies can foster better relationships with its customers.When setting customer service goals, it’s important to make them SMART: specific, measurable, achievable, relevant, and time-bound. This ensures that your goals are clear, trackable, and realistic.Why does your company need to set goals for customer service?In both personal life and commercial ventures, having goals maintains the trajectory to success.This is particularly vital in customer service, a sector where delivering positive customer experiences and managing numerous communication channels consistently is expected.Establishing objectives for customer service can greatly benefit your business and customers in the following ways:Improves customer service quality: Customer service goals help improve the quality of service provided by the company. These goals set the standard of what is expected from the service team, ensuring that all members of the team are on the same page and working to achieve the same objectives.Enables continuous learning and improvement: Through setting customer service goals, the organization can identify areas that need improvements, learn from mistakes, and consistently work towards better performance.Provides clear direction: Customer service goals provide a clear direction for the team, outlining what needs to be achieved. They guide decision-making, help to prioritize tasks, and give everyone a clear idea of what they should be aiming for.Boosts profitability: Achieving customer service goals can lead to increased customer loyalty and repeat business, thus boosting profitability.Helps in performance evaluation: Customer service goals provide a basis for evaluating the performance of both individuals and teams. They make it easier to identify high performers and those who need support or training.Enhances accountability: When customer service goals are set, it creates a sense of responsibility and accountability with team members to achieve them.Motivates employees: Setting and achieving customer service goals can be highly motivating for employees. Besides providing a sense of purpose, goals offer your team something to strive for daily. It can boost their morale, increase their job satisfaction, and make them feel valued when their goal achievements are acknowledged.Setting effective customer service goalsIn our ultra-competitive modern world, setting appropriate goals is necessary for the success of your customer support team.Your customer satisfaction goals need a structured framework to truly make a difference. This is where the concept of SMART goals for customer service comes in.SpecificThis means specifying precisely what you aim to accomplish with your goal. It’s vital for customer service departments to establish explicit and precise objectives.Providing a clear and detailed explanation of your goals from the onset should prevent different interpretations of the goal among individuals and minimize confusion.MeasurableThis is being aware of the exact moment you have reached your targets. Objectives in customer service should be quantifiable to allow for tracking of progress over time.You should establish metrics to evaluate the outcomes before and after implementing your strategies. This helps in maintaining focus and sticking to deadlines.AchievableThis means establishing a target that you are confident your team can feasibly achieve. Setting high-reaching goals can effectively convey a vision and encourage growth among employees.However, unrealistic expectations can damage morale. Essentially, these goals should encourage employees to step out of their comfort zone, but still be attainable over a period of time.RelevantThis means that your goals should be in sync with your organization’s mission. The goals must align with your company’s values and expectations to ensure your employees grasp the reason for their pursuit.When these two elements align in a harmonious manner, it ensures that the customer service department’s focus is consistently on the same path as that of the company’s overall strategic plan.This alignment not only strengthens the effectiveness of the customer service team, but it also maintains the congruity and consistency within the business, which is imperative for overall success.Time-boundTo attain success in any goal, it is crucial to establish a specific deadline. Having set deadlines and checkpoints for your goals creates an urgency that can motivate teams to progress and achieve success.When setting a deadline, it’s important to be realistic about what you can achieve within the given timeframe.Setting a goal that is too ambitious can lead to stress and disappointment. If your goal is lofty, break it down into smaller steps.Examples of smart customer service goalsHere are some customer service goal examples to consider:Examples of customer service department goalsReduce customer wait timeExcellent customer service depends on speed. Aim to reduce your first response times (FRT) as a significant goal. A quick response makes customers feel acknowledged and calmer.Clients also desire prompt resolution to their problems. According to a research by Salesforce, when customers contact a company, 83% of them anticipate immediate interaction with a representative.If there is a significant delay, they may either resend the message or worse, switch to a competitor.Quick response is a collective target for the whole team. Agents need to handle customer interactions promptly and be equipped with the right tools and adequate staffing to support this objective.Example goal: Reduce average email response time from 24 hours to 2 hours within the next 6 months.Increase customer loyaltyCustomer loyalty is often a result of exceptional customer service. Keeping current customers is generally more cost-effective than acquiring new ones.Improving customer loyalty should be a key goal for a customer service team, as it can lead to repeat business, positive reviews, and referrals, all of which can increase a company’s profitability.There are countless strategies for fostering customer loyalty. However, the quickest way to gradually reduce that loyalty is by providing bad customer service.The role of the customer service team is crucial in minimizing customer churn and preserving customer loyalty.By focusing on providing excellent service, resolving issues promptly, and rewarding loyal customers, the team can help to increase the company’s profitability.Example goal: Increase customer retention rate by 60% within the next six months.Encourage self-serviceSelf-service aims to minimize the number of customer queries that require an agent’s intervention. One of your company’s goals should therefore be to encourage self-service among your clients.This not only allows customers to resolve simple issues on their own but also frees up your team to focus on more complex, high-value tasks.Customers desire swift answers without the need to contact a customer support team.According to a survey conducted by Nuance Enterprise, 67% of participants expressed a preference for self-service over interacting with a company representative.Providing a means for this empowers customers while optimizing your support team’s productivity.You can provide self-service resources such as:Knowledge basesFAQ pagesVideo tutorialsUser forumsThrough providing and promoting self-service, you can reduce your team’s workload, improve customer satisfaction, and foster a more efficient support model.Example goal: Develop and implement a knowledge base for at least 50% of common customer inquiries by the next quarter.Increase customer satisfactionCustomer satisfaction gauges how well a brand meets or exceeds the expectations of its users. One of the primary goals of any support team is to increase customer satisfaction.Realizing customer satisfaction goals necessitates a comprehensive strategy.It involves:Understanding customer needs and expectationsProviding quality products and servicesOffering excellent customer serviceSeeking customer feedbackImplementing customer suggestionsThe main objective of providing customer service is to enhance customer happiness. A key performance indicator (KPI) widely used by customer service teams is the customer satisfaction score (CSAT).A high CSAT score indicates that customers are extremely satisfied with your service and view your business as performing well.The CSAT typically assesses customer satisfaction with a specific experience, collected via a survey following an interaction with a company representative.The CSAT is the collective responsibility of your entire team and reflects the customers’ experience from initial contact to the point when they close a ticket with your company.Achieving customer satisfaction goals is a continuous process that requires dedication and commitment from the support team.Example goal: Improve CSAT score from 75% to 85% within six months.Collect valuable feedbackCreating an effective customer service strategy requires using feedback from said customers. Customers reach out because they are having issues and are often irritated about it.They are your best source of information when it comes to how your customer service decisions and strategies are working to mitigate both the issues and irritation.By addressing both positive and negative feedback, when feasible, you reassure your customers of your appreciation for them and your commitment to solving issues.Addressing negative feedback offers the opportunity to convert a negative situation into a positive one.Accepting responsibility, rectifying issues, and perhaps extending a goodwill gesture leaves your customers with a positive perception of your company, which could encourage them to continue doing business with you.This makes collecting customer feedback an important customer service team goal.Example goal: Implement post-interaction surveys across multiple touchpoints to gather feedback on service quality and satisfaction, aiming to achieve an 85% response rate.Strengthen your customer onboardingDepending on the company, the onboarding process can be pivotal in shaping the initial perception of your organization in the minds of customers. Making it simple should be a key customer service goal.Establishing a faithful customer base is a challenging task in today’s fiercely competitive environment. First impressions carry a lot of weight.We’ve all experienced it—subscribing to a new service or app and then struggling to figure out how to use it. Don’t let your customers face the same issue. Create an onboarding process that they will appreciate.A well-designed onboarding process simplifies the initial user experience, allowing customers to accomplish more without needing to hunt down their own answers or reach out to customer support.Example goal: Develop personalized onboarding guides and tutorials for each customer segment, aiming to reduce onboarding time by 20%.Leverage social media with creativitySocial media offers a dynamic platform for customer service that goes beyond just responding to complaints. Supporting users on social media platforms can be a highly effective strategy, considering that nearly half (48%) of customers seek information on these platforms before making purchase decisions, according to a 2020 report by the CCMC.Utilizing social media creatively to achieve customer service goals involves integrating innovative and engaging strategies to interact with customers, address their concerns, and enhance their overall experience with your brand.Example goal: Enhance customer support by integrating X (Twitter), Instagram, or Facebook into our existing help desk system by the conclusion of the second quarter.Examples of customer service manager goalsEnhance productivityProductivity is a key goal of any successful customer service team. Teams should be working quickly, but also providing the best possible service to their clients.An efficient customer support process results in fewer errors and delays, which leads to satisfied customers and agents. Having efficient and streamlined processes in place can greatly enhance productivity.This can involve implementing standard operating procedures, using automation tools, and regularly reviewing and updating processes.Productivity is not just about doing more in less time, but also about doing the right things at the right time.Example goal: Implement workflow automation tools to streamline repetitive tasks and processes, aiming to increase agent productivity by 30% while maintaining service quality by the end of the first quarter.Improve employee skills and satisfactionThe quality of your customer service is a direct reflection of your customer service team’s capabilities and satisfaction. Delivering exceptional customer service involves empowering your team to excel.One way to improve both your team’s skills and stress levels is to make sure they have all the tools they need to do their jobs well.Continual training should be a part of your customer service team’s routine to ensure this.By enhancing their know-how and confidence, your team will improve in addressing customer issues, leading to quicker response times, elevated customer satisfaction, and agents comfortable managing more tickets.Managers should initiate routine individual meetings with their employees and provide tailored feedback. As employees progress and improve, they should be granted more independence and responsibility.Understanding your agents’ level of satisfaction or dissatisfaction with their role can assist in retaining essential employees and decreasing your company’s staff turnover rate.To keep track of employee satisfaction, managers can distribute anonymous satisfaction surveys regularly. The findings will provide insight into what brings joy to your team, their challenges, and their expectations from the company.Investing in the development and contentment of your agents can positively impact your profits.Example goal: Achieve an employee satisfaction rate of 90% within 3 months by introducing monthly team-building activities and offering additional training opportunities.Enhance troubleshooting skillsImproving troubleshooting skills is a customer service goal that directly impacts the efficiency and effectiveness with which customer issues are resolved. To achieve this goal, managers need an integrated approach that begins with comprehensive training.Customer service representatives must be equipped with in-depth knowledge of the company’s products and services, as well as common issues customers may encounter. This knowledge enables them to identify problems quickly and understand their root causes.In addition to training, regular skill-building workshops and simulations can be incorporated to keep troubleshooting skills sharp and present less common scenarios.Example goal: Provide specialized training sessions for customer service agents on advanced troubleshooting techniques to achieve a decrease in escalations.Improve quality of customer service responsesTo elevate the quality of customer service responses, representatives should ensure that each interaction with a client is not only efficient but also personalized and empathetic.Enabling them to do so means investing in comprehensive training programs that focus on active listening skills, product knowledge, and compassionate techniques, enabling representatives to understand and address customer inquiries accurately and with a genuine sense of care.Additionally, it involves implementing quality assurance measures such as regular reviews of customer interactions and performance analytics to identify areas for improvement.Example goal: At the end of three months, resolve 85% of support tickets in fewer than three responses.Motivate your team with smart customer service goalsSetting and meeting customer service goals is a continuous process that requires commitment, effort, and regular review.By setting SMART goals and using effective strategies, you can improve your customer service and achieve higher customer satisfaction.Overly ambitious objectives can lead to frequent disappointments. When properly formulated, though, these goals can serve as an effective tool to keep the entire team focused and united.They are instrumental in improving customer service, thereby boosting customer loyalty and retention. In addition, they have the potential to uplift team morale, reduce agent turnover, and improve overall employee performance.Book a live demo to discover how LIKE.TG can enhance your business and help you set effective customer service team goals.Begin a free trial to delve into its numerous features. Should you have any questions regarding the product and its functionalities, don’t hesitate to reach out to the LIKE.TG support team.Related blogsMost Essential Customer Service SkillsGuidelines for Customer Service for Any Business8 Strategies to Provide Efficient Customer ServiceAutomated Customer Service: Examples and Benefits10 Practical Tips to Improve First Response Time in Customer Service10 Effective Ways to Boost Your Customer Service Security
12 Best Knowledge Management Software & Tools (2024)
12 Best Knowledge Management Software & Tools (2024)
Effective information management plays a key role in driving success, and the ideal facilitator of this is knowledge management software. Tools like these aid organizations in optimizing information sharing, decision making, and enhancing the overall efficiency of information use.Given that an overwhelming 92% of users assert they would utilize a knowledge base if one was accessible, it’s safe to say that top-tier knowledge management software lays the groundwork for successful information sharing and self-service strategies.This blog presents a comprehensive analysis of the most popular knowledge management platforms available in today’s market to help you make a great choice. What is knowledge management software?Knowledge management software is a collection of tools that businesses use to organize, store, locate, retrieve, and share information internally or externally. This could include information about procedures, processes, best practices, and company policies.Most knowledge management tools provide a variety of functionalities that help improve efficiency in discovering knowledge, promote employee collaboration, and keep information up to date.The 12 best knowledge management platforms for businessesNavigating the knowledge management tools available in the market can be overwhelming, but we hope this article can help your decision-making process.Here’s a rundown of the top 12 best knowledge management software platforms on the market.1. LIKE.TGLIKE.TG is top-rated, powerful help desk software that empowers users to create comprehensive knowledge base solutions for both customers and support teams.LIKE.TG’s knowledge base software is renowned for its excellent features and tools that help businesses create self-service repositories for different products and departments.LIKE.TG offers a streamlined workflow for documentation, from designing to simple content creation, editing, styling, and publishing.The platform’s AI capabilities further simplify the process for support agents to produce easily understandable articles in multiple languages.LIKE.TG ensures security and control with features such as roles and permissions, access control, password policies, audit logs, and IP restrictions, allowing you to manage and track content access.Collaboration within teams is made easy through features like private notes and mentions. Additionally, SEO and social media tools enable the optimization of content for search engines and social platforms.LIKE.TG also offers branding and customization options, allowing you to tailor the knowledge management software with your company’s logo, colors, and login options.FeaturesThe following features position LIKE.TG as a market leader, delivering effortless self-service at an unbeatable price:The ability to create internal and external knowledge bases for multiple brandsSeamless workflows to create unlimited articlesGenerative AI-based featuresA powerful article search functionEfficient collaborative toolsArticle categorizationMultilingual optionsUnlimited branding and customizationAnalytics and metrics on article performanceUnlimited article templatesContent library tools like tags, categories, and sectionsTop-notch security and privacyA simple yet powerful article editorOn-page SEO tools for content optimizationPricingLIKE.TG has two pricing plans: agent-based and unlimited agents. Users can enjoy a 20% discount when they opt for the yearly payment plan, allowing them to access all the same features for less.Agent-Based plans:Scale:$25for 3 agents/monthGrowth:$50for 3 agents/monthEnterprise:$75for 3 agents/monthUnlimited Agents plans:Essential:$799per monthPro:$1499per monthBusiness:Contact usFree trial: 15-day free trial with instant access, no credit card required2. Document360Document360 is knowledge management software suitable for big teams and enterprises that need to create, organize, and share knowledge easily.It enables users to maintain multiple versions of documents for numerous projects, set up multiple users, and access analytics that will assist in maintaining the relevance of the knowledge base content.FeaturesSearch engine with AI-powered recommendationsBranding and customization optionsIntegrations with third-party tools and applicationsComprehensive analytics and reporting dashboardsCollaboration capabilitiesPricingDocument360’s pricing is based on the number of projects users desire to create.Standard: $149 per project/monthProfessional: $299 per project/monthBusiness: $399 per project/monthEnterprise: $599 per project/monthFree trial: 14 days3. ConfluenceConfluence can be a good choice for teams using other Atlassian products seeking to create and share knowledge.Confluence integrates smoothly with these tools to facilitate seamless knowledge sharing, enhance productivity, and promote collaboration on numerous projects.It provides users with a rich template library to help them get started and track their changes on the fly.FeaturesSeamless collaboration with real-time editing, tagging, commenting, and notificationsIntegration with Atlassian’s software suite and other toolsSecurityFull-text searchAnalytics reportingTemplatesPricingStandard: $5.75 per user/monthPremium: $11 per user/monthEnterprise: Contact salesFree trial: 7 days4. GuruGuru is a stand-alone, AI-driven, and feature-rich platform that allows teams to capture and share knowledge. It uses AI to quickly suggest information to enhance productivity and improve response times.FeaturesAI-powered search engineIntegrations with third-party tools and web browsersAnalytics reportingReal-time editing and collaborationPricingFree for up to 3 usersStarter: $5 per user/monthBuilder: $10 per user/monthEnterprise: Contact salesFree trial: 30 days5. NotionNotion is a versatile, cloud-based workspace suitable for companies that need an all-in-one solution that merges knowledge management, project management, and other functions into a single system.FeaturesFlexible customization optionsReal-time collaborationRobust search engineAnalytics and reportingPricingFree: For individual usersPlus: $8 per user/monthBusiness: $15 per user/monthEnterprise: Contact salesFree trial: Available only for Business and Enterprise plans6. ClickUpClickUp is a knowledge management app that centralizes resources, communication, and team management into a single platform.Its free forever plan provides a range of powerful and customizable features that allow users to create formatted knowledge bases.FeaturesIntegration with third-party apps and toolsPrivacy and edit controlsCollaboration capabilitiesUnlimited dashboardsAnalytics and reportingPricingFree Forever with limited features availableUnlimited: $7 per month/userBusiness: $12 per month/userEnterprise: Contact salesFree trial: Unavailable7. ZendeskZendesk is a customer support suite that allows users to create a knowledge base that stores, organizes, and shares valuable information with clients and staff.FeaturesRobust search engineIntegrations with third-party toolsAnalytics and reportingSecurityCollaboration capabilitiesPricingTeam: $49 per agent/monthGrowth: $79 per agent/monthProfessional: $99 per agent/monthEnterprise: $150 per agent/monthFree trial: 14 days8. BloomfireBloomfire is a cloud-based knowledge management solution that helps teams capture, organize, and share information. It uses AI-generated tags to categorize information and help users find information quickly.FeaturesPowerful search functionalityIntegration optionsAnalytics and reportingUnlimited storageAdvanced security and access controlsPricingContact sales for pricingFree trial: 30 days9. TettraTettra is an AI-powered knowledge base platform that centralizes company information. It offers a free version that primarily caters to small businesses.Tettra focuses on delivering knowledge and posting questions and answers in Slack and Microsoft Teams.FeaturesIntegration optionsCollaboration featuresPowerful search functionalityPage and update requestPricingFree: up to 10 usersScaling: $8.33 per user/month, up to 250 usersEnterprise: $16.66 per user/monthFree trial: 30 days10. Bitrix24Bitrix24 is open-source knowledge management software that specializes in project management. It supports collaborative document editing and workflow and process automation.FeaturesRobust search engineIntegrations with third-party productivity toolsAnalytics and reportingCollaboration capabilitiesPricingFree plan with limited featuresBasic: $49 per month, up to 5 usersStandard: $99 per month, up to 50 usersProfessional: $199 per month, up to 100 usersFree trial: Unavailable11. ProProfsProProfsis an all-in-one solution for creating a help center, a documentation platform, and both internal and external knowledge bases.It assists teams starting from scratch with predesigned templates to create documents.FeaturesEasy content creationCollaboration capabilitiesIntegration optionsAnalytics and reportingBuilt-in templatesPricingFree plan: Up to 25 articlesEssential: $20 per monthBusiness: $40 per monthBusiness Plus: $200 per monthFree trial: 15 days12. SliteSlite is a knowledge management solution designed to help remote teams collaborate seamlessly. It allows companies to create onboarding guides and manage content libraries and projects.FeaturesCollaboration capabilitiesRobust search engineIntegrations with third-party toolsAnalytics and reportingSecurityPricingFree plan with limited featuresStandard: $8 per member/monthPremium: $12.50 per member/monthEnterprise: Contact salesFree trial: UnavailableExamples of knowledge management toolsThe following are examples of different knowledge management solutions.Knowledge baseA knowledge base serves as a searchable information repository consisting of common queries, information about and troubleshooting for products or services, and vital company details.It provides crucial assistance to both customers and employees. It can be categorized as either internal or external, with the former serving employees and the latter assisting customers to find information quickly.Learning management systemsLearning management systems (LMS) help businesses establish a strong foundation of knowledge management.These systems enable company heads to design, manage, and administer lessons, courses, quizzes, and other training resources to their employees, students, or business partners.Customer relationship managementCustomer relationship management (CRM) systems are designed to store customer information that assists all teams involved in marketing, sales, and customer service in tracking prospects and customer information throughout the customer journey.AI-powered knowledge management AI-powered knowledge management tools leverage artificial intelligence capabilities to enhance information sharing and delivery. They use AI algorithms to:Better comprehend user questions and deliver customized outcomes and suggestions.Analyze historical trends to anticipate future needs.Identify potential knowledge deficits.Automate knowledge management tasks to boost efficiency.Best knowledge management software featuresThe features of knowledge management solutions differ among platforms. Here are some essentials you should consider when selecting a suitable knowledge base solution for your business:Customization: The knowledge solution should have many customization options that enable users to tailor its design and user interface to suit your business requirements.Efficient search capabilities: Choose a knowledge management system with a powerful search function that will allow your team to quickly locate specific information.Article tracking: The system should include article-tracking functionalities to monitor edits, identify editors, discern modifications, and restore previous versions.Ease of access: The solution should be easily accessible to everyone with permission, even those with the lowest technical skills.Third-party integration: The knowledge management software should seamlessly integrate with your existing business systems, such as ticketing systems and project management tools, to further streamline processes and avoid duplication of efforts.Templates: An ideal knowledge management tool should provide highly adaptable, ready-to-use templates.Security: There should be appropriate security measures in place to safeguard sensitive internal knowledge base and customer information.Reports and analytics: Look for knowledge management software that incorporates reporting and analytics tools that track user interactions.Scalability: As the business grows, the solution’s capacity should adapt to suit the changing needs of the business.User feedback: An ideal knowledge management solution should have built-in features that allow users to provide feedback on the usefulness of the content.Ease of adding and editing content: The solution should offer an easy knowledge management process. It should incorporate a user-friendly interface such as a WYSIWYG, facilitating a simple way to add and modify articles.Collaborative features: Choose knowledge management solutions with features like real-time editing, commenting, and version control that empower multiple users to work together.Benefits of a knowledge management solutionConsolidating all your information in a well-organized knowledge base may be a strategic process that requires commitment and ongoing effort. However, the gains it brings make it a worthwhile investment for your business.Here are some benefits of implementing a knowledge management solution:Enhance efficiency: By centralizing information, knowledge base management solutions enhance accessibility and reduce the time spent searching for information.Facilitates collaboration: Knowledge management tools enable staff members from various departments to share ideas and update information as required.Seamless knowledge transfer to new hires: Knowledge management software helps with training by providing new employees with official training materials and a single source to answer questions about company products.Promotes self-service: External knowledge management tools provide clients with round-the-clock, location-independent access to information, allowing them to find solutions autonomously.Knowledge preservation: Knowledge management tools help retain company information even when experienced subject matter experts leave.Find other reasons why a knowledge base solution is important for your business in our blog.Summary of the top knowledge management solutionsThe following table provides a summary of the top 12 knowledge management solutions discussed in this article.SoftwareKey featuresStarting priceLIKE.TGRobust search engineReporting and analyticsAutomationsAPI and integrationsSeamless team collaborationCustomization optionsIntuitive user interfaceArtificial intelligenceMultilingual knowledge baseSecurity and privacy$12 per month/userDocument360AI-powered search engineBranding and customizationIntegrationsAnalytics and reportingCollaboration capabilities$149 per project/monthConfluenceCollaboration capabilitiesIntegrationsSecurityFull-text searchAnalytics reportingTemplates$5.75 per user/monthGuruAI-powered search engineIntegrationsAnalytics reportingReal-time editing and collaboration$5 per user/monthNotionFlexible customization optionsReal-time collaborationRobust search engineAnalytics and reporting$8 per user/monthClickUpIntegrationsPrivacy and edit controlsCollaboration capabilitiesAnalytics dashboards$7 per month/userZendeskRobust search engineIntegrationsCollaboration capabilitiesAnalytics and reportingSecurityPowerful search engine$49 per agent/monthBloomfirePowerful search functionalityIntegration optionsAnalytics and reportingUnlimited storageAdvanced security and access controls$25 per user/monthTettraIntegration optionsCollaboration capabilitiesPowerful search functionalitySecurity$8.33 per user/monthBitrix24Robust search engineIntegration optionsAnalytics and reportingCollaboration$49 per monthProProfsEasy content creationCollaboration capabilitiesIntegration optionsAnalytics and reportingBuilt-in templates$20 per monthSliteCollaboration capabilitiesRobust search engineIntegrationsAnalytics and reportingSecurity$8 per member/monthChoose the right knowledge management platform for you!Selecting the appropriate knowledge management tool for your business may seem like an overwhelming endeavor, particularly when you are presented with options that are almost identical.It’s crucial to bear in mind that the best software isn’t a one-size-fits-all solution but rather one that is tailored to your specific needs. These needs can vary due to the size of your team, the budget allocated for such tools, and the preferred methodology for managing knowledge and projects.Therefore, having provided a comprehensive analysis of the top knowledge base solutions available on the market, we are confident that you are now equipped to set sail on your knowledge management journey.Suggested reads7 Important Tips for Creating a Knowledge Base Effectively3 Simple Knowledge Base Article Templates7 Techniques to Improve Your Knowledge Base Design7 Proven Best Practices to Improve Your Knowledge Base
Customer Experience Strategy: How to Create and Improve It
Customer Experience Strategy: How to Create and Improve It
For many businesses, customer satisfaction is paramount, and so businesses must meet and exceed customer expectations.A PwC survey found that 73% of customers consider their experience with a business to be a significant factor in their purchasing decisions.Thus, designing a solid and well-considered customer experience strategy is one of the best ways to enhance customer satisfaction, heighten customer loyalty, and increase revenue.But the crucial question remains—do you know how to craft an effective customer experience strategy?In this article, we will take you through how to create an exceptional customer experience strategy and how to improve it. What is customer experience?Customer experience (CX) is a term that defines the overall perception, emotions, and attitude a client has towards a business or brand throughout the customer journey. Customer experience is not confined to a single interaction or transaction; instead, it is an ongoing process that evolves.The customer experience journey begins when a potential customer becomes aware of a brand or business. This could be through channels such as advertisements, word-of-mouth, social media, or even a simple online search.The journey continues as the customer engages with the brand, which could involve browsing products or services, making inquiries, and ultimately purchasing.But the customer experience doesn’t end at the point of sale. It also extends to post-purchase interactions, including customer support, feedback solicitation, and any other communication between the business and the customer.Every touchpoint between a customer and a business shapes the customer experience. Therefore, businesses and companies should strive to ensure positive and memorable interactions, increasing customer satisfaction, loyalty, and advocacy.What is a customer experience strategy?A customer experience strategy is an plan that a company formulates to define its interactions with customers across all touchpoints of the customer journey.This strategy goes beyond merely addressing customer inquiries; it considers every element influencing customers’ overall experience, perception of, and satisfaction with the business.A CX strategy involves planning to address customer pain points and concerns in various stages, such as:The initial business discovery phaseThe purchasing processPost-purchase follow-upImplementing a CX strategy helps ensure every customer interaction is as positive as possible, thus fostering satisfaction and likely future purchases or continued subscriptions.How do you create a good customer experience strategy?Creating a comprehensive customer experience strategy is crucial. To design one, take note of the following tips.Examine the customer journeyThe customer journey encompasses every interaction a customer has with your business, from initial contact to final purchase or service. If you are trying to improve it, first you have to understand what it looks like. Create a diagram and map on it each step your customers might take in their interactions with your company. This might include:The brand-awareness periodThe shopping experienceNegotiation and purchasePost-sales follow-upBy examining your customer journey map, you can identify all the points where a customer’s experience might be impacted and how.Train and empower your support agentsJust as it’s important to understand your customers, it’s equally important to empower your support team to deliver a great experience.Therefore, when creating your client experience strategy, you need to consider the support team’s experience, too.This involves understanding your support team’s roles, workflow, and skills, and where there might be gaps in the latter.Understanding where skill or knowledge gaps exist helps you provide appropriate training to your agents. They should learn explicitly how to best handle customers at all touchpoints, thus empowering them to deliver an exceptional customer experience.Additionally, mapping out their workflow can give you insight into why issues may be occurring at points where they interact with customers. Workflow adjustments may be required.Gather and analyze your customer’s feedbackRegularly gathering and analyzing customer feedback from surveys and social media helps in identifying areas for improvement and adjusting customer experience strategies. Follow up with your customers on their pain points, suggestions, and their overall customer service experience.This approach helps identify issues or service gaps directly so you can make adjustments, thus enhancing the customer experience.How to improve customer experience strategyCreating a customer experience strategy and implementing it isn’t the end of the matter. Managing your strategy is also important for a continuous positive customer experience.The following are some of the best practices for maintaining and improving customer experience strategies.Understand your customersFor a better understanding of your customers, you should try:Thorough customer analysisCustomer service empathy mappingThorough customer analysisThoroughly research and analyze customers to create a successful customer experience strategy.Understanding their demographics, needs, preferences, and behaviors helps identify the target audience. This will let you customize parts of the customer experience to your demographics, like advertising or lingo.For in-depth research, you can use tools such as reports, metrics, and analytics to help you get valuable insights from your customer data.You can gauge customer interactions, purchase history, and behavior patterns to help you figure out, for example what might make them leave before completing a purchase.To do qualitative research:Conduct customer satisfaction surveys.Set the right key performance indicators.Engage your customers through after-purchase follow-up.Employ empathy In direct interactions with your customers, your support team’s default mode should be empathetic.When customers describe their issues, your agents’ responses should contain sincere apologies for the inconvenience and in some cases, phrases that assure the customer that their frustration is understandable.Expressions of empathy are not always natural to your support agents, so explicit training is beneficial.Some agents believe that solving issues quickly is all that matters and do not realize that the tone they communicate with is abrupt and might make the customer feel like a bother.So, teach your agents what empathy looks like in customer service.Use the right toolsImplementing the right customer service tools also plays a vital role in customer service strategies. For example, by integrating the following tools into your customer service, you can:Organize all of your support requests in one place, assign them to the proper agents, and enhance team collaboration using the ticketing system feature.Create a knowledge base to offer your consumers a self-service option via a central repository of information.Automatically perform recurrent tasks at each stage of a ticket life cycle andcreate an operation workflow that is particular to your organization using automation features.Use reports and analytical dashboards to visualize meaningful, real-time metrics that aid in understanding and enhancing the customer experience.Implement multichannel supportDifferent customers feel more comfortable using different channels to communicate with companies. Offering multiple channels means you’ll get more feedback and become aware of issues faster. Customers interact with businesses through:Social mediaWebsites and webformsEmailsCommunity forumsLive chatsThis can get confusing on the support side. Using a platform that supports this multichannel approach ensures a consistent, seamless customer experience across all channels.These platforms funnel all the channels to one system on the support side. They can allow customers to switch between different communication channels without your agents losing context, too, resulting in a more streamlined experience.Set an SLAAn SLA shouldcontain an agreement between the support team and customers about how much time ticket responses and resolutions ought to take. It’s important to implement one to:Clarify expectations of customers and correct them, as needed.Clarify what you expect of customers, as well.Establish fair and measurable standards for your team to meet.Set consequences for nonperformance.Establish escalation procedures.Additionally, by implementing an SLA, you promote accountability for your customer service performance, thus increasing competency.Create customer feedback loopWhether positive or negative, customer feedback should be valued and used to improve your business. Therefore, setting up a customer feedback loop is important.With an effective customer feedback loop, businesses can gather and analyze customer feedback to help them create good follow-up strategies and enhance the customer experience.Successfully creating and closing a customer feedback loop demonstrates to customers that their views are respected and appreciated, thus creating a better reputation.Leverage artificial intelligenceArtificial intelligence (AI) is the ability of computer systems to simulate human skills and expertise.Using artificial intelligence can significantly improve your customer experience. AI can analyze customers tickets to understand the intent and emotions of the customer feedback through sentiment analysis.Additionally, with AI assist features, you can summarize, rephrase, and correct grammar in your agents’ responses to customers, making them sound more professional.AI can even translate knowledge base articles into multiple languages, giving the usefulness of your self-service a boost.Moreover, you can integrate knowledge-based AI with your help desk to offer faster and more accurate support. Implementing knowledge-based AI in your customer service, you can reduce customer wait times and workload on your customer service team.Evaluate your customer experience metricsRegular evaluation of customer experience metrics, such as net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES), can provide insights on how well your business is meeting customer expectations.Thus, you need to regularly evaluate your customer experience metrics. This will help you identify areas for improvement and also gauge the success of your implemented changes.Conduct regular team trainingRegular training ensures your team has the necessary skills and knowledge to provide excellent customer experiences. By training your agents regularly, they can develop the necessary skills to handle different customers, use new tools, and understand new products or services.Training gives your agents new perspectives on solving customer issues, thus increasing the efficiency of your customer service.Create promotional programsPromotional programs are rewards that a company offers customers based on how frequently they interact with the business, encouraging them to continue doing business with you.There are different promotional programs, examples are:Discounts and coupons.Free products or samples.Early access to new products.To improve your customer experience, depending on the nature of your business, you ought to implement promotional programs. They provide your customers motivation and a feeling of receiving higher value.Personalize your customer servicePersonalized customer service can significantly enhance the customer experience. You could:Use your customers’ name in correspondence.Have your site remember your customers preferences.Provide personalized recommendations to customers.Be friendly rather than robotic during your interactions.Collect (and secure) personal customer data.Offer your customers solutions customized to their needs when necessary and possible.By personalizing your customer service, you can boost your customer experience, since your customers will have a feeling of being acknowledged as a person.Benefits of customer experience strategiesImplementing a good customer experience strategy in your customer service offers the following benefits.Increases customer acquisitionCompelling customer experience strategies focus on creating a customer-centric environment, exceeding expectations, and fostering a positive reputation.This attracts new customers who are more likely to choose a business known for providing positive experiences over one with poor or even average customer experience.Improves customer engagementExceptional customer experience strategies that include implementing multiple communication channels and using customer feedback loops enable businesses to connect with their customers on a deeper level, leading to increased engagement.This engagement strengthens customer relationships with a better understanding of their needs and preferences. Data and anecdotes from this engagement can be used to improve products, services, and marketing strategies.Reduces the cost of service and marketingPositive customer experience strategies save business costs by reducing product returns, complaints, and support needs. Happy customers are more likely to recommend the business to others, thus reducing the need for expensive marketing campaigns and customer service costs.Increases customer loyalty and retentionExceptional customer experience strategies increase loyalty and retention. It’s crucial to provide a good customer experience to retain existing customers, as retention is more cost-effective than acquisition.Certainly, customers who have an exceptional customer experience with a business tend to stick with the business. This serves as an advantage, as loyal customers are more likely to become brand advocates by recommending your business to others, thus reducing your marketing costs.Moreover, happy clients purchase more products and services from the same business, thus contributing to your company’s growth and success.Plan your customer experience strategyHaving a well-crafted customer experience strategy is key for company growth. Having easy-to-use support software with all the features you need is a major component of that strategy.Therefore, you should tryLIKE.TG, powerful help desk software that helps you understand your customers’ needs, expectations, and experiences. LIKE.TG offers a30-minute live demo and a15-day free trial so you can see how its features can be customized and integrated to meet your company’s needs.To learn more about LIKE.TG, don’t hesitate tocontact our LIKE.TGteam.Related articles12 Crucial Customer Experience Metrics for Your Support Team | LIKE.TG7 Best Techniques to Improve Customer Experience9 Effective Customer Experience Optimization Strategies7 Best Ways to Utilize AI for Customer Experience
10 Examples of Bad Customer Service and How to Fix Them
10 Examples of Bad Customer Service and How to Fix Them
In today’s tech-driven society, patience for bad customer service is low. Consumers have many options and quickly switch to competitors if the service they receive is poor.Bad customer service results in negative customer experiences and dissatisfaction. This affects a company’s reputation and deters clients from using the same product or service in the future.In this article we will delve into what bad customer service is, consequences of poor customer service, and examples of bad customer service. What is bad customer service?Bad customer service is the outcome of a company not fulfilling or meeting the needs and expectations of its customers.According to Zippia, after one poor customer service experience, 91% of customers are ready to change companies.Bad customer service can lead a decrease in business for a company and harm its reputation. Therefore, companies must prioritize delivering excellent customer service to retain customers and maintain their loyalty.Consequences of poor customer service in a businessProviding poor customer service can have severely impact customer satisfaction, customer loyalty, and the company’s reputation.Here are some consequences:Customer lossWhen customers receive unsatisfactory customer service from a company, they are usually inclined to switch to other businesses.This change negatively affects the company by increasing the customer churn rate, decreasing the customer retention rate, and harming the company’s bottom line.Reputational damageIt can be challenging for a business to overcome a reputation for poor customer service. Online reviews and word of mouth that are negative spread more readily than praise.An unfavorable perception will discourage customers and other businesses from partnering or associating with your company and brand.Other companies will be concerned about potential harm to their own reputation and doubts regarding your ability to deliver satisfactory outcomes.Increased costsIf a business fails to provide satisfactory customer service, it is likely to experience numerous product returns, refund requests, and exchanges.These can be brought about by miscommunication and misunderstanding between customers and the support team, and lead to substantial financial challenges for the business.Decreased employee moralePoor customer service can result in a company’s top employees feeling overwhelmed from dealing with disgruntled and irritated customers.This situation can create an imbalance within the team, where competent customer support agents cover for less effective ones.Profit lossBad customer service usually leads to a decrease in customers, resulting in reduced sales and profits for the business.This can trigger a destructive cycle where a company attempts to save money by eliminating staff or customer service training, which in turn drives down service quality, leading to even more profit loss.Examples of the worst customer service practices and their solutionsIn the field of customer service, there are certain practices that can lead to an unsatisfactory experience for customers.Here are some examples of poor customer service and their possible solutions:1. Incompetent customer support teamsSupport teams that fail to address customer issues or complaints promptly and effectively are inefficient.The inefficiency could be due to poor management, insufficient training, lack of knowledge or resources, or a combination of all of these.This leads to a bad customer experience and the possibility of lost business.SolutionsTrain your support team: Ensure that your customer service team is well trained to respond promptly and confidently. Equip it with essential resources and the knowledge required to effectively address customer inquiries.Provide self-help tools: Self-help tools, such as an internal knowledge base, enable customers to independently find solutions. These tools enhance the customer service experience and reduce the workload of support teams.2. Keeping customers on hold for too longBeing put on hold is a common experience when clients contact a customer service team.However, if they are kept on hold for a long time, it can be a source of frustration for customers as they feel their time is not respected.SolutionsPrioritization: Implement a system that prioritizes queries based on their urgency, ensuring that more urgent queries are handled first. This can be done by setting up required response and resolution times through an SLA and establishing ticket priorities.Monitor and optimize processes: Regularly review customer service workflow processes to identify and rectify any inefficiencies that contribute to long wait times.Use automated responses: Utilize automated responses, such as canned responses, email templates, and automated SLA reminders to acknowledge customer inquiries and provide estimated wait times.3. Inadequate communication channelsMost customers are accustomed to having multiple options to access a company’s support or customer service.If a company only offers support through phone calls, it is neglecting many customers’ preferred communication channels.SolutionsOffer multiple communication channels: Providing multiple channels for customers to reach out to your business, such as community forums, email, social media, and web portals enhances the customer experience. Doing so gives customers the flexibility to use their preferred channel to communicate their issues.4. Ignoring customer feedbackMost businesses provide several platforms for customers to provide feedback.Ignoring customer complaints is more detrimental than acknowledging them, as it not only demonstrates a lack of concern for customer feedback, but also implies a disregard for the customer’s role in the success of the company.SolutionsFollow up on customer feedback: Considering and acting on feedback from customers directly results in improvements to your customer service. Acknowledgement alone may make the customer feel better in the short term, but benefits neither party in the long run.Monitor interactions: Companies must ensure that each customer interaction progresses toward a positive outcome for both the customer and themselves. Social media interactions in particular require close attention because anyone can see them.Track customer satisfaction metrics: Businesses should collect data about their customers’ experiences and identify areas where they can improve their brand.5. Transferring customers from agent to agentTransferring customers from agent to agent to resolve an issue can indicate a worst customer service in a company, especially if it’s a frequent occurrence. Customers encountering such situations regularly will feel frustrated and may look to competing businesses for help.SolutionsUtilize help desk software: Comprehensive help desk software can streamline support workflows and keep track of customers’ previous issues, making it easier for agents to help them.Implement automated ticket routing: With automated ticket routing, customer inquiries are directed to the right agent from the start, reducing the likelihood of transfers and leading to quicker resolutions.6. Lacking empathyEmpathy and politeness are important qualities in customer service. The absence of these qualities in customer service interactions can leave customers feeling frustrated and undervalued by your company.SolutionsActive listening: This is crucial in customer service. It involves agents giving customers their full attention, remembering important details and responding in a way that shows the customers that their feelings are recognized and understood.By practicing active listening, agents are more empathetic to customer issues, and can better understand and solve them.Training on empathy: Agents can be trained to improve soft skills like empathy and politeness. Role-playing exercises are especially effective for practicing responses to different scenarios.Create a culture that values empathy: Recognize and reward empathetic behavior, share positive feedback from customers, and lead by example.7. Hanging up on angry customersIt is never appropriate to hang up on a customer as a way of dealing with a challenging situation. The customer is upset for a reason. Hanging up will make them feel neglected, disrespected, and worsen the situation.SolutionsTrain the support team on conflict resolution: Provide your team with training on effectively managing challenging circumstances and resolving conflicts without resorting to abruptly ending conversations.Supervisor intervention: If a customer is inconsolable, it might be necessary for a supervisor or manager to intervene. Supervisor involvement can help resolve the issue and show the customer that their concerns are taken seriously.8. Dismissing customer problemsMore than anything, customers want their issues to be acknowledged and efficiently addressed. Failure to meet this expectation can make customers feel overlooked and undervalued.Even if the customer’s problem is due to a mistake of their own, it is in your best business interest to guide the customer to a solution.SolutionsAcknowledge customers’ problems: When a customer contacts your business with a problem or complaint, it is important to validate their issue and show empathy. This makes the customer feel heard and valued and sets the stage for a positive resolution. Customers’ issues can be acknowledged in the following ways:Recognize the challenges they are facing in writing or verbally.Apologize for any inconveniences.Let the customer know you are going to do everything in your power to help them.9. Using language that demotivates the customerThe language used in customer service interactions can have a big impact on the customer experience. If language is used in a way that discourages or diminishes the customer, it can result in the customer feeling frustrated and unappreciated.SolutionsUse the right language: Use positive language and steer clear of phrases that might discourage or blame the customer for their issue.10. Asking customers to repeat themselvesAsking customers to repeat themselves results in frustration and an unsatisfactory support experience. It creates the perception that the customer service representative is disregarding or undervaluing the customer’s time.SolutionsTake notes: Encourage support agents to make notes during customer conversations to help them remember important details and minimize the need for repetition.Record conversations: With the consent of your customers, record all interactions. This allows your customer service representatives to revisit discussions as needed, reducing the burden on customers to repeatedly provide the same information.End bad customer service in your company today!Bad customer service harms businesses. Therefore, companies must prioritize delivering excellent customer service and constantly solicit feedback for improvement. By providing outstanding customer service, businesses can hold on to their customers, establish a positive image, and enhance their profitability.If you’re looking for ways to improve your customer service, try LIKE.TG by Syncfusion. You can start a 15-day free trial or book a live demo. Contact LIKE.TG support for more information.Related articlesGuidelines for Customer Service for Any BusinessStrategies to Provide Efficient Customer ServiceEssential Customer Service Skills
Effective Customer Interaction Strategies to Improve Your Business
Effective Customer Interaction Strategies to Improve Your Business
Relationships are built on a foundation of small interactions. As time passes, the quality of these interactions determines the level of commitment people have towards the relationship.According to a research by Sprout social, 64% of consumers express a desire for brands to establish a connection with them.Customers frequently communicate and engage with businesses for a variety of reasons, including marketing, sales, and service support issues.These customer interactions occur throughout the client’s journey and present an opportunity for brands to connect with customers, comprehend their needs, and improve their experience.Efficient management of customer interactions enhances customer retention and advocacy. Successful interactions can boost sales and enhance business outcomes.In this article, we’ll explain everything on customer interaction, importance of customer interaction, and some ways to improve customer interaction management. What iscustomer interaction?Customer interaction refers to the communication that takes place between a customer and a business. Sometimes this is passive as customers interact with your website, and sometimes it’s active as they reach out to customer service reps.Either way, interacting with customers provides a valuable opportunity to create a positive impression.Each individual interaction plays a significant role in shaping your brand’s position in the market.Clients can reach out and interact with business through the following communication channels:EmailSocial mediaCommunity forumsWebsiteSelf-service resourcesSupport portalsCustomer engagement is often a goal of interaction. It aims to generate interactions that make customers feel valued and appreciated, fostering enhanced customer loyalty and satisfaction.What iscustomer interaction management?Customer interaction management (CIM) refers to a strategy that manages the interactions or conversations a company has with its customers through various channels.It involves crafting a good customer experience. The objective of CIM is to provide a consistently high level of service to all customers, regardless of the platform they use to contact you.CIM software serves as a valuable tool for managing communication between a company and its customers.It involves the collection and storage of customer data, allowing customer support leads to access and utilize it as necessary.Customer interaction stagesKnowing the stages of a customers’ experience with a company can help us pinpoint where interaction occurs and what kind. These may look a little different, depending on your company:Discovery of the brand: At this stage, customers discover businesses or brands through various channels, such as search engine results, advertisements, referrals, or social media. Customers often compare products from different companies and check reviews during this phase to find the most suitable option. Interaction might be through your website or marketing, but this exploratory stage often involves third-party opinions.Brand awareness: Customers are at the initial stage of their purchasing journey, seeking additional information about what your business offers and how it can solve their problems. They will likely interact with your website.Acquisition of new customer: This stage involves converting potential end users into new customers. The interested customers finalize the purchase of the product or service. This can either be through a website or physical store. They may reach out with questions first.Experience: This stage involves the customer’s engaging and familiarizing with the product or service, including usage, customer service interactions, and support.Retention stage: This stage focuses on nurturing the relationship with the newly acquired customer to encourage repeat purchases. Providing excellent customer service and follow-up helps retain existing customers.Loyalty and advocacy stage: In this final stage, the positive interactions add up to customers becoming loyal to the brand, and they may even advocate for it. They continue to make purchases and may provide valuable feedback, leave positive reviews, and even recommend others try your brand.How to improvecustomer interaction managementFollowing are some of the ways to improve your business through effective customer interaction strategies.Request and give responses to customer feedbackRegular collection of customer feedback enables customers to express their views, concerns, or suggestions.After requesting feedback, it is appropriate to respond to it. This demonstrates how much a company appreciates and considers the customers’ feedback.Turn complaints into support tickets, thank clients for saying good things, and send reasonable suggestions to the appropriate people in the company.Responding to feedback aids in improving customer interaction with a brand and providing an optimal experience.Align how teams work on multiple channelsFor a consistent and satisfactory customer experience, support agents must possess the necessary tools to communicate with customers through various channels, such as emails and social media, while still keeping it all in one place.When customers reach out, they expect quick responses using the same channel they contacted you through, though the conversation might not always stay there.You should always strive to be present and actively participate on the platforms that your customers use the most.The aim is to make it effortless and convenient for your customers to interact with your business.To accomplish this, it is recommended to establish a comprehensive framework within your customer interaction strategy that ensures agents are adept at representing your brand through all mediums.Show empathyWhen engaging with customers and addressing their issues or concerns, it’s important for your customer support team to show empathy to your customers.By engaging in active listening and expressing understanding of their feelings, they will feel acknowledged and valued and know that their concerns are not dismissed.Showing empathy has the potential to result in higher levels of customer satisfaction and stronger brand allegiance.Enhance your support team’s communication skill through trainingEffective communication is crucial for successful customer interaction. To enhance their communication skills and foster a deeper understanding of customer concerns, regular training sessions are imperative for your support team.These sessions encompass essential elements such as active listening, empathetic understanding, clear and concise explanations, as well as the cultivation of patience.Follow up with your customersSend follow-up emails after purchases and respond to customers on social media.If a customer has had an issue solved by your support team, send a follow-up email a few days or weeks later to make sure they are still doing fine.Sometimes all a customer needs is a nudge to let you help them enjoy your brand more.Promote transparency and open communicationWhen dealing with customers who have encountered a challenge in using your brand, maintain transparency and engage in open communication.If your team is working on their problem, don’t let the customer just sit there indefinitely, waiting for an update.Send an occasional message reassuring them that your team is still working on it. If they have time, they can add where in the process they are.This assists in establishing trust, nurturing a stronger bond, and guaranteeing that your customers receive timely updates on any modifications or concerns that may impact them.Reward loyal customersThe act of acknowledging and rewarding loyal customers can greatly increase the quality of interaction experienced between the customer and the brand.Implementing loyalty programs, granting exclusive discounts, and personalizing offers can make your customers feel special.These actions demonstrate to customers that their loyalty is highly appreciated.Importance of customer interaction in a businessGood customer interaction plays an important role in every business.Offers valuable data to improve operational proceduresInteracting with customers is an important way to gather information that can enhance operational procedures and performance.Analyzing the data obtained from these interactions provides valuable insights into customer behavior, preferences, satisfaction, and loyalty.It also allows for identifying the strengths and weaknesses within our products, services, processes, and policies.This data can then be utilized to make informed decisions and implement changes for improvement.Boosts employee motivationPositive interactions with customers have a significant impact on the morale and motivation of employees.Utilizing skills from their training to turn an irate customer into a pleased one remind employees of their value and the importance of their role in shaping the company’s success.As a result, their work feels more meaningful and engaging, which increases their efforts and dedication. Ensuring their supervisors recognize their skills helps with this, too.When employees feel fulfilled and appreciated in their work, they are more likely to deliver excellent results, resulting in increased customer satisfaction.Helps in understanding your customers betterEngaging with customers allows you to understand their needs, preferences, and expectations.Furthermore, you can identify any deficiencies in your current offerings and make appropriate enhancements.Customer interaction also enables you to categorize customers based on their behaviors, interests, and characteristics.As a result, you can understand the demographics of your customer base and tailor your marketing and interactions to suit them. This will enhance the overall customer experience.Aids in reducing customer churn ratesCustomer churn can be caused by bad customer service, high pricing, or better alternatives.By interacting with your customers regularly, you can show them that you care about them and value their opinions.Doing so effectively can also help you handle negative feedback and turn unhappy customers into loyal customers.Customer interaction can help reduce customer churn by building trust and shaping brand perception.Improves brand loyalty and reputationBrand loyalty refers to the level of dedication customers have towards your brand and their willingness to make repeated purchases.On the other hand, brand reputation refers to how your brand is perceived by both customers and the public.By interacting with customers effectively, you can enhance both aspects by creating positive experiences and emotions.Offering exceptional customer service, providing valuable information, and engaging in meaningful conversations can also motivate customers to share their feedback and recommendations with others.This can have a positive impact on your word-of-mouth marketing and online reviews.Increases recommendationsPositive customer interactions can improve the overall customer experience, thereby increasing the positive perception of the brand, raising the likelihood of gaining referrals from existing customers.These referral are shared through:Word-of-mouthOnline reviewsSocial mediaCommentsImproves customer satisfactionEffective management of customer interactions can greatly improve your customer satisfaction score, for all the reasons previously described.Therefore, businesses should create an environment that promotes caring about and valuing customers.This results in a higher level of clients’ satisfaction with their overall experience.Utilizing the potential of your customer interaction managementThe importance of customer interaction goes beyond simple buying and selling. It’s about building long-term relationships. This involves good communication with thoughtful responses.By prioritizing customer interaction, businesses can increase satisfaction and loyalty among their customers. Satisfied customers are more likely to come back and bring their friends, so creating positive customer experiences correlates with positive sales numbers.With LIKE.TG, you can improve your customer interactions. Book a live demo or start a LIKE.TG free trial to experience the many possibilities. Contact the LIKE.TG support team for more information and inquiries.Related articlesEssential Ways to Improve Customer Satisfaction7 Best Techniques to Improve Customer ExperienceTips for Creating Effective Canned Responses for Your Customer Service
Customer Data Management – Definition, Benefits, and Best Practices
Customer Data Management – Definition, Benefits, and Best Practices
With companies extracting vast amounts of customer data from various sources to optimize products and make evidence-based decisions, securing and managing it requires a plan.In the past, customer data management primarily revolved around collecting and organizing data. However, the vast abundance of data being generated has introduced challenges such as a rise in data breaches, storage difficulties, and data quality issues.It is now imperative to have client data management strategies that include data privacy and compliance measures to prevent the devastating impacts of a cyber breach.Read on to understand customer data management, the value it offers businesses, and the best practices you should adopt to effectively harness customer data. What is customer data management?Customer data management (CDM) is the process by which companies collect, organize, store, and secure customer information.The aim of customer data management is to harness technology in gathering customer data and converting it into useful customer profiles.These customer profiles can then assist in:Understanding customer behavior and preferences.Executing targeted digital marketing campaigns.Delivering personalized experiences.Types of customer dataCustomer data encompasses more than just names and email addresses. Understanding the kinds of customer data available is key. This understanding enables you to utilize this data effectively to enhance your business. The following are the types of customer data:Identity dataThis is data that identifies customers as unique individuals. Basic customer data includes a customer’s name, age, date of birth, phone number, postal and email addresses, gender, and race.Basic customer data could also include customer’s:Profession and industryIncomeIP addressSocial media usernamesBasic data is unique and facilitates the creation of personalized products and services.Data sources: This type of data can be gathered through your website by utilizing web forms that customers fill out.These forms may include newsletter subscriptions, contact forms, account sign-ups, and purchases.Behavioral and interaction dataThis is data on how your clients interact with your business at different touchpoints.Customer interaction data could include:Number and duration of website/app visits.Click-through and bounce rates.The total number of conversions.The level of user engagement with ads, social media posts, videos, and emails.The buying history of the customer.The value of product orders, renewals, or cancellations of subscriptions.This type of data is important in gaining a deeper understanding of the various customer interactions and objectives throughout their experience with your company.Data sources: Businesses utilize reports and analytic dashboards that give a rundown on how well their websites, ads, and social media campaigns are performing.Behavioral data can also be gathered directly from your website by examining transactional information on products and individual user behavior.Quantitative dataThis is measurable data on the performance and shortcomings of business operations. This could include things like customer service statistics, online/offline transaction figures, and campaign measurements.Data sources: This data can be sourced from help desk solutions, Google Analytics, marketing automation tools, and customer relationship management systems.Qualitative or attitudinal dataConsists of direct customer opinions about your business, services, and products. It’s a bit more complex to process because instead of numbers, attitudinal data comprises:Reviews from customers and clients.Responses to online surveys.Face-to-face customer interactions.Word-of-mouth reviews.Data sources: Customer opinions can be gathered through surveys and feedback forms that you distribute to your clients.Steps to implementing a customer data management processLet’s delve into the steps involved in implementing an effective customer data management process.Data collectionThe initial step involves setting up systems for gathering your customer data from a variety of channels. Develop a consolidated database for accumulating and storing the collected data.Data validationData validation involves checking and verifying that the data entered into the database is accurate, correct, and usable. You can set up procedures to verify and improve its quality to prepare it for processing.Data segmentationData segmentation involves creating unique and identifiable data clusters that define how the data can be used.Use effective data segmentation tools and methods to develop comprehensive customer profiles that can be accessed as needed across departments.What are the benefits of customer data management?Effective customer data management aids in making well-informed decisions that significantly promote the success of a business.Other benefits of customer data management include:High-quality data: By implementing data cleaning technology and techniques, you can ensure that the data you store is accurate and ready for processing.Improved customer satisfaction: Managing customer data makes it more suitable for analytics, which helps companies understand customer needs more accurately.Effective marketing campaigns: In sorting customer data into profiles, data management allows marketing teams and tech to analyze their demographics and create targeted campaigns.Improved customer trust: Proper data management fosters customer trust by ensuring that collected information is stored securely, maintained accurately, and used responsibly.Customer data management best practicesImplementing top-notch tactics for handling customer data not only aids your business in efficiently utilizing the data but also reassures your customers of their privacy rights being respected.Consider these best practices as a roadmap for effective management of customer data:Implement a proper strategy to manage dataDon’t just gather customer data without a strategy. Statista reported that consumers found the privacy of their personal data was the issue of highest concern when interacting with companies in 2022.It is, therefore, crucial to implement a customer data management strategy that keeps tabs on customer data throughout the pipeline to address these concerns.You can start off by setting standards, guidelines, and goals to organize your efforts and effectively measure success at each stage.The strategy should include information on:The people to manage the different aspects of the processA standardized way of data collectionThe data sources to be usedData storage locationsData governance and quality control measuresThe measures to ensure compliance with federal and internal regulationsKeep your data cleanRegular data cleansing is crucial for preserving the relevance and usefulness of your customer data. Routinely check, correct, or remove corrupt, inaccurate, or irrelevant parts of the data to enhance its quality and accuracy.By doing so, you ensure that the data you rely on for customer understanding and decision-making is current and reliable.Secure your customer dataConsumers are increasingly becoming aware and concerned about their data’s misuse. The impacts of a data breach have also become more severe.IBM currently estimates the average cost of a data breach at USD $4.45 million, a 15% increase over the last 3 years.To combat this, put data governance and security measures in place to safeguard customer information from unauthorized access, use, disclosure, alteration, or destruction, right from the data collection stage.You can achieve this by implementing robust security practices, such as encryption, access controls, secure storage, and regular audits.Collaborate with your legal team to confirm that the data platform you use complies with the law and that customers are well-informed about their data collection, usage, and sharing practices.Not only is protecting customer privacy a legal requirement under data protection laws like the European Union’s General Data Protection Regulation (GDPR), but it also helps build customer trust.Invest in the right softwareManaging customer data can involve a lot of manual procedures, which could result in a significant workload for your in-house teams.Investing in the right technology, like help desk software or a customer relationship management tool, provides an easy and secure way to collect, organize, and use customer data to enhance customer service strategies.Additionally, it can also help you:Analyze customer data.Record every customer interaction.Automate tasks such as marketing email distribution and lead follow-ups.Another benefit is that these tools have the capacity to handle a larger amount of data as your business expands.Focus only on important dataAlways be intentional about the data you collect not only to save time and money but also to prevent your team and data platform from becoming overwhelmed.Use a systematic approach to the data collection process to reduce irrelevant data. For instance, if you need a customer’s age, is it necessary to also collect their date of birth? If one piece of information suffices, there’s no need to gather both.Train your client data management teamsIt’s one thing to have protocols and policies, but it’s another to ensure employees understand them. Train all staff who handle and manage data to follow the correct processes and methods.For example, maintaining uniform data entry procedures can boost data quality, and being aware of possible security risks can improve data safety.Remember to conduct recurring courses and update training to keep pace with any changes and technological advancements.Find out more about data entry opportunities to expand your understanding of data management practices.Back up your dataIt’s important to have secure and updated backup systems to guarantee data recovery in the event of a data loss. Regularly test your backup systems to ensure they always step up when needed.Eliminate data silosIn the past, businesses often held their customer data in separate silos, with each department having its own set of customer data.This led to data inconsistencies, duplications, and inhibited a comprehensive understanding of customer behaviors.By consolidating data from various channels into one central place, you can:Eliminate errors.Centrally update and manage data.Ensure that everyone has the same information.Gain a more holistic view of the customer journey.Enhance collaboration and efficiency.Be transparent on how you manage dataTransparency serves as a cornerstone of fostering trust and enhancing the reputation of a business.Openly communicate on how you plan to collect, store, process, and utilize customer data.This way, you can assure your customers about your ethical position and dedication to safeguarding their personal information, possibly drawing in more customers who greatly appreciate data privacy.How does LIKE.TG assist customer service teams in data management?LIKE.TGis a sophisticated customer data platform that offers innovative features and tools to effectively gather, organize, analyze, and derive valuable insights from customer data.Here’s how LIKE.TG helps customer service teams manage and use their data:Data collection: LIKE.TG provides a highly customizable customer satisfaction survey tool that guarantees easy retrieval of feedback from clients. Users can create customized surveys with different question types and design elements.Data storage and security: LIKE.TG organizes and stores customer data in a manner that facilitates easy information retrieval and tracking of customer issues. Having completed the SOC 2®Type 2 compliance certification, it provides top-notchsecurity and privacy thatprotects user data.Data integration: LIKE.TG offers seamlessintegration possibilities with your favorite applications. This helps simplify workflows, reduce data clutter, and derive insights from diverse data sets.Data analysis: The platform offers robust reporting and analytics tools, including customizable reports, dashboards, and visualizations, for better decision-making.Automation: LIKE.TG provides efficientautomation for repetitive and manual tasks, saving users time.Collaboration: LIKE.TG fosters easy collaboration among team members using shared inboxes, allowing them to share reports and data visualizations with relevant stakeholders.Customer data management doesn’t need to be difficultWith so many new ways to collect, organize, and analyze customer information, it’s critical to have a strategy that strikes a balance between capitalizing on the data’s potential and safeguarding it from potential threats. Only then can you truly reap the benefits of your customer data.LIKE.TG is here to do the heavy lifting for you. Contact usto schedule alive demoto experience first-hand how LIKE.TG’s capabilities can help you manage data efficiently. Or, try out ourfree trialwith instant access.Recommended reads10 Effective Ways to Boost Your Customer Service SecurityHow to Analyze Survey Data in Customer ServiceHow to Create Customer Service Policies Effectively
10 Important Customer Service KPIs to Track
10 Important Customer Service KPIs to Track
Modern businesses understand that delivering a positive experience can have a profound impact on business expansion, with excellent customer service being of utmost importance.According to Microsoft, 96% of respondentsclaim customer service influences their brand selection and loyalty.Customer service can significantly influence your profit margin and public perception of your company. Therefore, monitoring customer service KPIs (key performance indicators) becomes essential.This article provides a comprehensive overview of crucial customer service KPIs necessary for agents, managers, and leaders in customer-oriented businesses.In this blog we will learn about customer service KPIs, and their importance. What is a customer service KPI?Customer service KPIs are metrics used to measure the quality of a company’s customer service and the experience it provides.These indicators help businesses analyze their goals, determine their success in satisfying customer needs, and identify areas where they can improve their service.How arecustomer service KPIsdifferent from customer service metrics?Customer service KPIs and customer service metrics both measure the performance of a customer service department, but they are used for different purposes.Customer service metrics are broad measurements of a department’s performance.They can include a wide range of data, such as the number of calls taken, the average time to resolve an issue, or the number of complaints received.These metrics can be used to track performance over time, identify trends, and make comparisons with industry standards.On the other hand, customer service KPIs are a more specific set of measurements that are directly linked to an organization’s strategic goals.Customer service KPIs are used to assess the effectiveness of a customer support department in achieving these goals.For example, if a company’s goal is to improve customer satisfaction, a relevant KPI might be the percentage of customers who rate their service experience as “excellent.”In short, while customer service metrics give you a broad overview of performance, customer service KPIs tell you whether you’re meeting your specific business objectives.What are the most important KPIs for customer service?KPIs for customer service are crucial in determining the trajectory of a business, whether it’s on the right path or not.Here are important customer service KPI examples.First response time (FRT)First response time refers to the amount of time from when a customer first makes a request or issue known, to when the company or business acknowledges or responds to that request.It is an important KPI for customer service to measure the efficiency and effectiveness of a customer support team.This customer service KPI reflects how effectively your agents can manage multiple tickets simultaneously and handle varying ticket volumes.Any lag in the first response could result in a negative customer experience, making FRT one of the most closely observed customer service KPIs.Service level agreements (SLAs) often establish expectations for FRT. An SLA might, for instance, stipulate a response to each customer support request within an hour or less.Implementing a defined standard across your company will aid in tracking and measuring agent performance.So, why is FRT a crucial customer service KPI? It assures customers that their concerns are being prioritized. This metric demonstrates the efficiency of your team in addressing issues.By monitoring this customer service KPI, you can determine whether your team is adequate or if additional resources are required.Average handle time (AHT)Average handle time is defined as the typical duration an agent spends resolving a customer’s issue, from the start of the conversation until the ticket is officially closed.Responding to your customers promptly is important, but the duration it takes to completely resolve a problem is even more crucial.Companies strive to enhance this customer service KPI to:Elevate customer satisfaction levels.Streamline team productivity.Minimize support expenses.A lower average handle time indicates a more proficient customer service team.An elevated average handle time may indicate:A lack of product knowledge.Inefficiencies in company workflow procedures.Inappropriate investment in ineffective support tools.AHT can be minimized by reducing the time customers spend waiting, and by enhancing the efficiency of each interaction.A Netomi report indicates that 39% of consumers are less patient now than they were before the pandemic.Employing hybrid support models, such as a combination of human and AI as opposed to solely human agents, can significantly reduce handle time.First contact resolution (FCR)First contact resolution is used in customer service to measure the ability of customer service representatives to resolve customer issues, complaints, or inquiries during their first interaction or contact.This could be through emails, social media, websites, self-service portals, web forms, or live chats.Customers derive great satisfaction when their issues are resolved within their first interaction with support. Additionally, effortless resolutions are key to customer loyalty and retention.A high FCR rate indicates that the customer service team is effective in resolving customer issues promptly and without the need for follow-up interactions.Better training, improved quality of support, and revising customer service policies can contribute to enhancing first contact resolution rates.Number of resolved ticketsThis customer service KPI indicates the quantity of tickets that a single agent or an entire team has received and resolved within a specific time frame.If the tickets resolved in a day are significantly fewer than those received, it could indicate a potential delay in resolving customer issues.Examining this metric can provide insight into the performance of agents during peak times. This can guide important decisions, like arranging training for staff who are not performing well or adjusting staff allocation to manage peak periods effectively.Customer satisfaction score (CSAT)Customer satisfaction score is a customer service KPI used to measure the degree of satisfaction that a customer has with a particular product, service, or interaction with a company.Usually, customers are urged to complete a survey following their interaction with support staff. The customer is asked to rate their satisfaction on a scale, for instance from 1 (very unsatisfied) to 5 (very satisfied).Customer satisfaction scores reflect customers’ contentment with a service they received and the efficiency of the customer service team in resolving problems and complaints.Net promoter score (NPS)Net promoter score is a KPI used to gauge a customer’s likelihood of recommending your business to others. This helps in determining how satisfied customers are and their overall customer experience.It is calculated by asking customers one question: “On a scale of 0-10, what’s the probability that you would recommend our brand to a friend or a colleague?”Based on their responses, customers are categorized into three groups: Promoters (9-10 score), Passives (7-8 score), and Detractors (0-6 score).Customers respond to this question based on their overall experience with your brand. Therefore, it is crucial for the customer service team to maintain other KPIs and provide constant and easy customer service experiences to enhance your NPS.Customer effort score (CES)Providing superior customer service involves minimizing difficulties for your customers and ensuring they do not perceive the resolution process as more problematic than the initial issue that prompted them to contact the service team.Customer effort score is a KPI used to assess how easily a customer can interact with a business or use its products.It is usually assessed through a survey question after a customer interaction, such as “On a scale of 1-7, how easy was it to interact with our company?”A lower CES indicates a smoother and more satisfactory interaction with a customer, while a higher score suggests the customer had to put in more effort to have their needs met.Good customer serviceis founded on minimizing disruption in a customer’s life and requiring minimal effort from them.Strategies to enhance your CES may vary from:Increasing accessibility across multiple channels.Presenting easy-to-use self-service options.Offering support in multiple languages.Enhancing agent education.Customer retention rate (CRR)Customer retention rate is a KPI that measures the percentage of customers a company retains over a certain period.This rate is calculated by dividing the number of customers at the end of a period by the number of customers at the start of a specified period and then multiplying that by 100 to get a percentage.Increasing customer retention can significantly increase a business’s revenue by enhancing the lifetime value of its customers.It is a significant indicator of customer loyalty and satisfaction. A high retention rate often translates into increased profits for a company.While the quality of a brand substantially influences customer retention rate, customer support is also a key determinant.It helps nurture customer relationships and ensures customer issues are resolved before they worsen. Offering timely, customized solutions can aid in boosting customer retention.Customer lifetime value (CLV)Customer lifetime value is a prediction of the total net profit attributed to the entire journey and relationship with a customer.It represents the total amount of money a customer is expected to spend on your business, or on your products, during that customer’s lifetime.This KPI is linked to a business’s revenue objectives, as it provides insights about potential earnings and aids in planning for the business’s sustainability.It is calculated using the following formular.This is an important customer service KPI, as it helps a business determine how much money they should invest in acquiring new customers and how much repeat business they can expect from certain consumers.Customer churn rateThis refers to the percentage of customers that stop using a company’s product or service during a particular period.It is a critical customer service KPI for businesses that operate on a subscription model, as losing customers can significantly impact the company’s revenue and growth potential.The essential task of decreasing customer churn is vital for business success. It necessitates regular interaction with customers to understand and resolve any issues they have with a brand.Churn rate is calculated by dividing the number of customers lost during a specified period by the number of remaining customers.Average resolution time (ART)Average resolution time is a KPI used in customer service to measure the average time taken to resolve a customer’s issue or complaint after it has been reported.It is calculated using the following formular:It can include time taken for all steps involved in resolving the issue, such as:Diagnosing the problem.Finding a solution.Implementing the solution.Excellent customer service equates to swift problem resolution. Customers anticipate quick and consistent support experience, and addressing their inquiries in real time is crucial to prevent them from considering other options.Comprehending the average resolution time can aid in identifying strategies to enhance the efficiency of customer service and detect areas for improvement.Achieving lower resolution times is an indicator of success, as this ensures that customer queries are addressed promptly.Cost of conversationIn the realm of customer service, the cost of conversation is a critical factor that can significantly influence the overall efficiency and effectiveness of the support system.Cost of conversation measures the total operational expenses of your team in relation to the total number of conversations carried out across your support channels.This cost is not just monetary but also includes the time and resources spent on each interaction between the support agent and the user.The cost of conversation in customer service can vary greatly depending on:The method of communication.The complexity of the issue being resolved.The duration of the conversation.By taking into account the various factors that influence this cost and implementing strategies to reduce it, organizations can significantly enhance their customer support operations.It’s important to note that well-trained teams and adjusted staffing schedules based on business needs can help manage support costs.Best practices to set KPIs for customer serviceCustomer service KPIs provide a quantifiable measure of how well your team is meeting its objectives.Setting KPIs for your service teams is a crucial part of managing performance.By following these best practices, you can ensure that your KPIs are effective tools for driving improvement and achieving your objectives.Understand and outline your objectivesBefore setting KPIs, it’s crucial to understand your team’s objectives. These objectives could be:Reducing the number of tickets.Faster resolution.Reducing response times.Better customer acquisition.The objectives should align with your organization’s overall goals. Once you have a clear understanding of what you want to achieve, you can set KPIs that will measure your progress toward these goals.For instance, if your goal is to increase customer satisfaction, then your KPIs should reflect that, such as measuring CSAT score and the number of positive customer reviews or feedback scores.Choose relevant KPIsNot all KPIs are created equal. Some may not be relevant to your team’s objectives. Therefore, it’s important to choose KPIs that are directly related to what you want to achieve.For example, if your goal is to improve response times, a relevant KPI might be the average time your team takes to reply to a query (FRT).Monitor and adjust KPIs regularlyKPIs are not set in stone. They should be regularly reviewed and adjusted as necessary to reflect changing business goals, customer expectations, and market conditions.If a KPI is consistently being met with ease, it may be time to set a more challenging target.Conversely, if a KPI is consistently not being met, it may be time to reassess whether the target is realistic.Communicate KPIs clearlyMake sure that everyone in your customer service team understands what the KPIs are, why they are important, and how they can contribute to achieving them.This ensures that everyone is striving toward the same goals.KPIs should be specificYour KPIs should be specific and clearly defined. It should be clear what each KPI measures and how it is calculated.Avoid having too many KPIs, as it can become overwhelming and divert focus from the most important aspects of customer service.A small number of well-chosen KPIs can provide a clear picture of performance.KPIs need to be SMART: specific, measurable, achievable, relevant, and time bound. This makes it easier to track progress and achieve results.Leverage customer service KPIs for better customer supportCustomer service can be challenging, and assessing its value can be even more complex.However, understanding the performance of your support team via quantifiable data is essential for enhancing current procedures, making optimal staffing decisions, and ensuring customer satisfaction.The most practical method to acquire these insights is by evaluating customer service KPIs.Schedule a live demo to see how LIKE.TG can improve your business and track customer service KPIs. Start a free trial to explore its many features.If you have any questions about the product and its capabilities, feel free to contact the LIKE.TG support team.Related blogsImportant metrics in help desk softwareBest techniques for reducing customer service response timeEffective metrics to measure customer loyaltyEssential knowledge base metrics for enhancing self-service
Customer Onboarding Guide: Strategies, Benefits, and Examples
Customer Onboarding Guide: Strategies, Benefits, and Examples
Customers’ first impression of a company is hard to shake. If getting started with a new product or service is difficult and without guidance, they may decide to look elsewhere for an easier alternative.According to Precursive, 82% of enterprise organizations consider their onboarding approach “a key driver of value.” You should, therefore, set up a smooth onboarding process for teaching them how to utilize their new purchases.The onboarding process is about ensuring that new customers feel valued, guiding them through the details of your product or service, and answering questions.Customer onboarding is a crucial process that can strengthen or shatter a company’s customer relationships.In this post, will discuss the onboarding process, importance of customer onboarding and best practices for customer onboarding. What is customer onboarding?Customer onboarding is the process of taking new customers through the use of your product or service. This process assists a customer in understanding your products or services and all their features and capabilities.It encompasses the entire journey, from customers signing up to when they become fully accustomed to their purchase and are utilizing the product or service well.An effective onboarding process can prevent customer churn caused by lack of understanding of the product’s usage or its value.The customer onboarding processThe onboarding process entails familiarizing new customers with a product or service they have signed up for or purchased and guiding them to maximize its benefits. Following are some of the steps of this process.Sign up your customersThe process of signing up is an important first step in the customer onboarding strategy. It entails customers making a formal commitment to use a particular product or service.Customers can usually sign up for or purchase your products through:Your websiteCalling your customer service numberYour physical store, if applicableWelcoming customersOnce a customer has finalized a purchase or signed up for a service, it’s time to provide them with a warm and friendly welcome.This can be achieved by either welcoming the customer in person or send them a welcoming email.The welcoming email should contain:Appreciation for their patronageInformation on how to get startedContact information for questionsA warm welcome not only adds a personal touch but also helps in building a solid relationship with your customers.Product or service setupDuring this phase, a company helps its customers initiate their journey with their product or service. A company’s support or dedicated onboarding team can guide customers through:Configuring their accountsEstablishing data connectionsPersonalizing their settingsThey can also show them how to access the main features and benefits of your company’s product or service.The product instructions can be done through tutorials, videos, checklists, and documentation until and unless the customer requires more complex aid.A knowledge base with specific tips, techniques, best practices, and practical examples to enhance their product usage is a great link to provide.Make customer service more interactiveThe onboarding training can be more involved than prepared materials can cover in some cases. Also, there are always customers who run into issues.Part of the onboarding process is allowing them to ask questions and give suggestions. Live demos and support can be offered as part of your new customer service.Moreover, these interactions can be used to encourage customers to explore the company’s offerings and motivate them to uncover additional benefits and advantages that the product or service can provide.Regular check-insRoutine checking in with the customer to see their progress is a good idea in client onboarding, depending on the product. This can be done through emails.The attention makes new customers feel a company’s genuine dedication to their success. Regular check-ins track progress, build relationships, and allow feedback.They shape new customers’ perceptions of the organization.Importance of customer onboardingA good customer onboarding process is essential in every business because it:Establishes good relationships: The onboarding process is vital in building positive relationships with new customers and nurturing their loyalty to a company, as it creates a good, lasting first impression.Improves customer retention: Having a well-executed onboarding process improves customer retention, as it ensures that customers understand how to utilize your product effectively, reducing customer frustration and therefore churn.Increases customer lifetime value: Establishing a relationship foundation through customer onboarding not only engages new customers and improves trial success but also builds trust. Ultimately, this enhances customer retention and loyalty, elevating their lifetime value.Facilitates effective communication: The onboarding process offers opportunities to set up clear and efficient communication channels with your customers when they reach out to you with their queries and concerns. They’re more likely to take chances with your products if they know it’s easy to get help using them, which you prove in your onboarding.Customer onboarding best practicesThe onboarding process helps new users understand, engage with, and recognize the value of a product or service. Following are some customer onboarding best practices.Identify and define your customer onboarding goalsWhat do we want to achieve with our onboarding process? That’s the first question a company should answer before designing theirs.They should identify the objectives of the customers being introduced to the product or service and determine the onboarding’s expected outcome.Setting goals during onboarding provides a clear direction and purpose.Measure the KPIs and onboarding successAfter setting your goals, establish key performance indicators (KPIs) to track and measure the success of your onboarding process. Set up ways to collect the data you need for them.These KPIs help you assess the effectiveness of your onboarding strategies and how changes you make influence that effectiveness.Analyzing these KPIs will help in pinpointing areas needing improvement and checking whether the onboarding process is on track with its intended objectives.Create a program to promote your product or serviceThe first interaction your customers have with your product plays a pivotal role in determining their long-term engagement.Therefore, you should develop a program that motivates customers to utilize your product or service.These programs could involve a series of tutorials, webinars, or even one-on-one training sessions, depending on your product.These programs enable your customers to understand the total worth of what you’re providing and how to utilize it fully.Just make sure you don’t overwhelm your customers. Start with the basics and offer more complex feature training once that’s mastered.Gather information on the progress of your customersClearly understanding your customers’ progress with their new purchase lets you offer them appropriate support when they need it.This involves gathering or collecting data from all customer interactions, such as:Support chatsSupport ticketsForum discussionsFeedback surveysBy collecting information about your customers’ advancement in the onboarding phase, you can determine where customers are getting stuck when attempting to utilize different aspects of a product.You can then customize the onboarding materials or structure to smooth out the customer journey. You can also train your support team to anticipate these sticking points.Assign ownership of the onboarding processYou need to decide who will be responsible for overseeing all the onboarding materials and activities. This person or team will be responsible for organizing all onboarding tasks and guaranteeing a smooth operation.Choosing the right person or team is important as it establishes accountability and the careful execution of the customer onboarding strategy.Determine the onboarding methodDecide how best to conduct your onboarding process. For example, this can be done through personal training or online tutorials.The chosen method should be designed to meet the specific needs and preference of the customers being onboarded, as well as the nature of your products.Offering more than one option for learning can be beneficial if your customer base is varied.Maintain good communicationThe importance of effective communication in successfully onboarding individuals cannot be overstated.Address their questions and concerns, but also update them on new improvements and changes and how to prepare for them.Communicating with your customers about these improvements and changes fosters a sense of readiness and value to customers.If aspects of your product or service change just as a new customer is becoming familiar with how to use it, they may grow frustrated or confused.They may not see announcements on your website, so specifically sending them notifications is better.Prepare a checklist for new customersA well-structured checklist for customer onboarding aids in self-monitoring their progress through the training and ensures no step is overlooked.The checklist may include tasks like:Setting up accountsTesting featuresAttending training sessionsReviewing policies and proceduresClient onboarding templatesClient onboarding templates can streamline the onboarding process, providing a smooth transition for new clients and establishing the foundation for a successful customer relationship.Invitation email templateThis is the initial email a new client will receive from you after registering for your service or product.This email’s goal is to welcome the consumer to your business and give them all the information they need to get going.Making a good first impression is crucial, so make sure this email is approachable, educational, and supportive. For example:Customer Invitation Email TemplateDear [Customer Name], Welcome and thank you for choosing [Company Name]! We hope you will be happy about your choice.We at [Your Company Name] always strive to provide the best for our clients. We should schedule a meeting to initiate your customer onboarding process.Before we begin the session, kindly check out these resources to familiarize with your new [product or service]:[Link to your self-service portal or documentation] [Link to your customer service portal or form] [Link to your online community forum] [Link to your feedback portal]Please reply to this email to let me know which dates and times work best for you for the onboarding meeting.If you have any questions before then, feel free to reach out to our support team through [support Contact Information] for assistance. I sincerely hope you enjoy our service.Best regards, [Your Name] [Job Title].Template for a customer intake formA client intake form aids in obtaining necessary information about a new customer. The form collects the information about the customer, their specific requirements, preferences, and contact details.This template streamlines the collection process and ensures all essential information is gathered from the start.Here is an example you can use:Template for Customer Intake FormPlease fill out the following:Personal information Name: Email: Company name: Job title: Preferred contact method:Product or service information Product or service purchased: Purchase date: Reason for purchase: Goals for using our brand: Previous experience with similar products or services:Additional information How did you hear about us? Do you have any questions or concerns?Template for onboarding timelineAn onboarding timeline template is a formal schedule that outlines the key milestones and deadlines during the onboarding process.It aids in informing both the company and the new customer about the expected time-frame.This form includes the dates for the first meeting, training sessions, and evaluations.For instance:Onboarding Timeline TemplateWelcome again to [Company]! In order to make your onboarding as smooth as possible, we have compiled a list and schedule of training courses, as discussed in our email correspondence.The following is the onboarding training schedule we will follow: Day 1: Introductory meeting with product expert. • Introduction to the company policies and procedures. • Introduction to the product or service.Day 2: Product training session • In-depth exploration of product features and their usage guide.Day 3: Third training session • Evaluation of user goals and objectives. • Discussing achievable solutions to business success.Day 4: Tracking progress and feedback • Training on how to track your progress. • Feedback regarding the onboarding experience.Offer training resourcesAssist new customers in understanding your company’s products and services by sending them a link to a comprehensive repository of training resources such as in a knowledge base.These resources can include how-to guides, frequently asked questions (FAQs), and video tutorials.By ensuring easy accessibility to these resources, clients can gain confidence and become more self-reliant in utilizing the company’s products.Example templateRepository of Training ResourcesWelcome to our training resources repository!Here, you’ll find:• The [product] user guide • Video tutorials • FAQs • Webinar recordings • Support forumsTemplate for email handover to other departmentsThis email template is meant to be simple, direct, and educational. It gives the new clients an overview of the support department, outlines their responsibilities, and includes contact details.By receiving this, the client knows who to contact for concerns or queries now that the onboarding phase is concluded.To hand-over clients to other departments, you can use the following template:Template for Departmental Customer Hand-overDear [Customer Name],We sincerely hope you are satisfied with [Product]. We are dedicated to giving you the best service possible, and therefore, we would like to introduce you to our [Department Name].[Shortly outline the department’s job] is the responsibility of the [Department Name] team. They will serve as your contact for [Name the problems or queries that the department deals with].Contact the department through [Department Email Address] or [Department Contact Number].Team members will be available [Name the hours of operation for the department]. We guarantee that you will receive the best service possible from our [Department Name] staff.It’s been a pleasure serving you for your onboarding. We appreciate you selecting [Your Company’s Name]. We’re eager to provide you with better service.Best Regards, [Your Name].Offer effortless customer onboarding experienceA good customer onboarding process is crucial for customers becoming well accustomed to your product or service.With a well-executed strategy, you can enhance customer satisfaction and loyalty by facilitating a smooth transition for your new customers through their onboarding journey.Understanding the importance ourselves, we offer a streamlined customer onboarding process for LIKE.TG. LIKE.TG can also help you improve your own onboarding processes.It comes with knowledge base software that helps you easily create an organized repository for your training materials. Initiate a 15-day free trial or schedule a live demo. For additional details, reach out to LIKE.TG’s support team.Related articles7 Best Techniques to Improve Customer Experience8 Strategies to Provide Efficient Customer Service5 Best Ways to Build and Organize a Customer Support Team
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
全球代理
 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
广告投放
2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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