WhatsApp绿色验证
Why You Shouldn't Buy Instagram Followers (& What Experts Say to Do Instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand your audience, including 'buying' Instagram followers.
Here, we’re covering all the questions you have about buying Instagram followers. We’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand.
Can you buy Instagram followers?
How to buy Instagram followers?
Alternatives to Buying Instagram Followers
Can you buy Instagram followers?Yes, you can buy Instagram followers. There are plenty of cheap services available that allow you to buy 1,000 followers for as little as $10. But you’re only paying for a number. Many of those followers are either bots or inactive accounts, which means they’ll never engage with your posts.
1,000 followers seem like a good deal for the price of a small Starbucks latte. But of course, if it really was that cheap and easy, everyone would be doing it. So what’s the catch? Is buying Instagram followers legal and safe for your business? Is it a worthwhile investment? And how much do these fake followers cost anyway?
How much do Instagram followers cost?
The cost for Instagram followers can range from a few dollars to thousands of dollars depending on how many you plan to purchase. However, keep in mind that buying followers is against Instagram's terms of service, so the price you pay could be more than monetary. Buying followers could cost you your Instagram account, at worst, and a decrease in engagement and reach, at best.How to Buy Instagram Followers
The vast majority of purchasable followers are either bots or inactive accounts. Here's how it works:
The Fake Follower Vendors
Buying fake followers on Instagram is much harder now than it was a few years ago. Why? Instagram has been cracking down on accounts that violate their terms of service. What used to be fairly above-board is now an enigma. In order to buy Instagram followers these days, you’ll need to know someone who can put you in contact with a vendor who will actually deliver the bots — I mean followers — they say they will (you’ll also want to choose someone that you trust with your credit card information).
But what happens once you’ve paid for your followers? Assuming the vendor is legitimate (as legitimate as can be for this type of service) you’ll wait anywhere from a few minutes to a few days for your followers to trickle in. The sellers roll out your followers over time so as not to alert Instagram that something fishy is going on. Once you have your brand new automated followers, don’t expect much. These followers won’t do anything for your engagement metrics.
When you buy Instagram followers, you’re paying for a number alone. Engagement is not guaranteed.
When you buy Instagram followers, you’re paying for a number alone. Engagement is not guaranteed, or even likely.
When you buy Instagram followers, you’re paying for a number alone. Engagement is not guaranteed, or even likely.
Instagram Bots
Instagram bots are everywhere — you’ve likely come across several of them today alone. There are companies out there that have automated the process of creating bots so well that they can then sell them as followers. In some cases, the bots may even assume the identity of a real person, using stolen images and names.
Depending on the service, these dummy accounts may even seem organic, running on automation to share and like content. Some can even be programmed to produce content. However, because they're not real people, they will not have an organic-looking following-to-follower ratio. As a result, the engagement they do produce will have little impact.
Without real followers to engage with your content, your posts are essentially hidden from everyone except your inauthentic audience. Plus, your bot followers won’t discuss your brand in real life with friends or family, because, well … they don’t exist in real life (no offense, bots).
Inactive Accounts
However, not all fake followers are bots. Some companies sell followers with genuine accounts.
In this situation, the accounts are created either because they're managed by users whose only goal is to get followed in return. And while these followers might show early engagement, they'll ultimately become a drain on your Instagram account's performance metrics when their accounts go dormant.
After all, if their account was created for the sole purpose of fulfilling sponsorship requests, the real person behind the account has little reason to dwell on the newsfeed, interact with content, or purchase the goods and services being advertised.
Without that interaction, your follower numbers are inflated with none of the value that organic followers would bring.
Demographic Accounts
In addition to buying followers directly, you can also pay services to strategically follow other accounts on your behalf based on your preferences (location, hashtag usage, account type, and gender). Ideally, those followed accounts will then follow you back.
With this option, your followers are more likely to be real people, but engagement is still unlikely. Since you can't even guarantee these accounts will follow you back, it’s a risky investment. Most accounts won’t follow you back, and even if they do, they probably aren’t going to be long-term, loyal, or active followers.
Should you buy Instagram followers?It’s not a good idea to buy Instagram followers. The purchased followers are likely bots or inactive accounts, so they won’t engage with your posts. This means your posts won’t show up on Explore Pages, or your real audience’s newsfeeds. It will also make it hard to measure metrics.
Simply put — you'll get early engagement that tapers off over time.
Purchased Instagram followers also provide no long-term value to your profile's content. The followers you buy might give you views, likes, and comments early into acquiring them as a follower, but the attention they throw you now won't be there later — when you start reporting on how your Instagram account is performing.
And how helpful are 10,000 followers that don't engage with you? Engagement is key to how Instagram’s algorithm displays posts to users. Without likes or comments, your post probably won’t show up on your audience’s newsfeeds, and it also won’t show up on any Explore Pages.
Fake followers could hurt your credibility.
Having a lot of followers could convince users to follow you organically, but it's not a guarantee.
Remember the risks: these followers will probably never like or comment on a post, and if you’re caught with a ton of fake followers, that could ruin your credibility with your real audience.
Users might notice you don’t have a ton of engagement on your posts, which could deter them from following you. If you have 10,000 followers but only four likes per post, it won't take people long to realize something is up.
Think of it this way: would you keep following an account if you saw that most of its “loyal audience” was made up of inactive accounts or bots? I’m guessing not. It could seem deceitful, and lead you to believe the brand couldn’t get authentic followers through good content alone.
Purchased Instagram followers can distort your performance metrics.
It’s practically impossible to measure how well your target audience is connecting with your brand if a high percentage of that audience isn’t real. How will you measure posts that do well with your real audience if those bots and inactive accounts skew the ratio?
If you don’t know how well your posts are doing or what your real audience thinks, you’ll never convert your Instagram followers into real customers. And isn’t that the point?
Ultimately, if you pay for Instagram followers, you aren’t paying for quality, real-life followers. You’re paying for a blank number. And since Instagram’s algorithm is largely tied to engagement, not followers, buying followers isn’t a long-term solution. In fact, it isn’t a solution at all.
Take the time, energy, and money that you would’ve dedicated to buying followers, and focus instead on building genuine relationships with a real audience. If your content is engaging and authentic, your loyal followers will spread the word and engage with your brand without needing any bribes.
Instagram identifies and purges fake followers.
Recently, Instagram has updated its terms of use to identify and remove inauthentic accounts from its platform. Instagram is also removing likes, follows, or comments from third-party apps that are designed to artificially grow accounts' audiences. By buying followers, you violate Instagram's community guidelines and it may trigger a reaction from Instagram's moderators.
Instagram is looking to maintain genuine interactions on its site, protecting real accounts and experiences. Fake activity infringes upon this mission and might result in consequences, so it's better to grow your audience organically.
Depending on your brand personality, it can help to be funny or witty in your content. Having an awareness of how your brand is perceived and the trends going around Instagram will serve you when choosing content to post and how to interact with your Instagram community.
Quality Content in Action
HeytonyTV became an overnight viral sensation during the pandemic when he released skits where he plays the role of a school administrator. In a short period of time, he amassed hundreds of thousands of followers who couldn't get enough of his creativity and wholesome, nostalgic humor.
You don't have to be a comedian to gain followers, though. Being relatable and providing value to your audience is the number one goal. When looking at the top Instagram posts of all time, the content is engaging and relatable, rallying followers to like, comment, and share these posts.
3. Try Instagram Reels.
Instagram Reels has been known to increase the reach of a post beyond the audience that is following the account. This presents an opportunity for your content to attract people who are already engaging with posts similar to yours.
Start by recording a simple video using Instagram Reels. Include a few hashtags to the caption and choose a popular sound that people enjoy listening to. Even if you don't see an immediate bump in followers, stay consistent and keep an eye on how many views your Reel gets. This will indicate how many people are watching your content.
Reels in Action
Hickory Lane Home uses Reels to show her followers more relatable content that draws the viewer in. As a result, the comments are flooded with relatable responses and amusement that you just can't get from purchased followers.
4. Use Hashtags.
Hashtags are like goldmines for finding new audiences. Users follow hashtags for updates about specific topics that interest them. If you use them intentionally in your captions, you have a great chance of showing up on the newsfeeds of people who’ve never seen your content before.
But don’t start adding random hashtags to all your content. You’ll need a hashtag strategy to ensure you’re targeting the right people. Moreover, the sweet spot for Instagram hashtags is 30. That might seem like a lot, but if you have a strategy for how you’ll use them, you’ll likely find more than 30 that would work for you. The key for hashtags is to be intentional with them. The reward will be well worth the effort.
Hashtags in Action
Take a look at the hashtag #dogsofinstagram for example. With over a quarter of a million posts, this hashtag has the potential to reach a wide audience.However, it's a great idea to pair that hashtag with a smaller, niche one like #ridgebackpuppy to reach people who love your particular breed of dog.
5. Engage with other Instagram users.
A good rule of thumb on Instagram is to engage with other users. Whether you like, comment, save or share their posts, every interaction counts for you and them. Instagram’s algorithm favors engagement which means the more you interact (and the more people interact with you) the more likely it will be that your content appears on more and more news feeds. That means more visibility and growth for your page.
Engagement in Action
GoSimplified does a great job of responding to comments on its posts. This example shows that the comments don't have to be detailed or long, but a simple acknowledgment goes a long way for engagement.
Pro Tip: Before you go overboard, remember that Instagram does have a limit to this “rule.” There have been cases where the social media platform blocked users from engaging with content if they liked and commented on more than a few hundred posts in an hour.
6. Use Instagram stories.
The audience for Instagram stories is simply waiting and watching for the next viral video or meme to slide across their screens. What makes stories arguably even better for growth than the traditional Instagram feed is the ability for users to interact with the content in a story.
Polls, quizzes, and questions are engagement magnets — the more people interact with those elements, the more people Instagram will share your story with.
Stories in Action
RMW.Home uses a series of stories to gauge her audience's taste in home decor. Not only does this help her understand her audience better, but the polls are also helping expand the reach of her story and her profile to potential followers.
7. Conduct market research.
Each of the alternatives we mentioned above is native to the Instagram app. However, a solid Instagram strategy begins with comprehensive market research, and there's no shortcut to hearing directly from your audience about what content they want to see.
Market Research in Action
Stephanie Morgan, Founder and CEO at Social Lock stands by market research as an alternative to buying followers and says, "The alternative to buying followers is doing market research on what your ideal customer will resonate with, then posting that content in order to naturally accumulate [a] large following."
Check out her methods for conducting market research on Instagram in the image below.
There’s a Better Way to Grow on Instagram
Instagram has been one of the fastest-growing social media platforms for several years and it’s showing no signs of slowing down any time soon. The pressure to keep up and with the growth can make buying followers tempting, but don’t succumb to that pressure. Between repercussions from the platform itself, lower engagement metrics, and the risk of spamming well-meaning users with bot comments, buying Instagram followers is simply not worth the trouble. The alternatives in this article can help you navigate a path toward organic follower growth that will be worth more than 10,000 fake followers could ever be.
Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness.
How to Make Quotes for Instagram: 11 Apps to Try This Year
When you come across a beautiful sight -- be it a beach, a mountain, or your pet's face -- sometimes, it inspires you to think bigger about what certain sights and experiences mean.For those moments, you might consider posting a photo on Instagram with an equally inspiring quote as the caption. But you could take it even further -- and save characters -- by posting the photo with the quote.You've likely seen quotes on Instagram posts before, but you may never have created one for your brand's account. Here's a recent Instagram quote we shared here at LIKE.TG:View this post on InstagramPosting quote images on Instagram can diversify your content on the platform and humanize your brand a little, too. Everyone could use a motivational quote during a busy Monday morning or a slow Tuesday afternoon, so try out an Instagram quote for your next post with the help of these free apps.Instagram Text Apps to Make Inspiring QuotesFeatured Resource: 9 Instagram Quote TemplatesLIKE.TG created a collection of 9 Instagram quote templates for posts and stories – in addition to 13 more free Instagram posts for business. Download the collection of templates today to make Instagram quotes right in Google Slides for free.1. CanvaiOS, Android, Mac, or Web AppCanva's many features extend beyond text-based pictures and, for that matter, social media. But the mobile app and its gorgeous pre-made templates make it perfect for Instagram quotes.Using the Canva's social media post setting, you can draft banners, flyers, cards, and posts of all shapes and sizes using one of millions of pro-level photos for your quote background. Of course, feel free to snap a photo on the go, as well. One you select your image, you can choose from more than 100 fonts, adjust the size and color, and publish.2. Pablo by BufferWeb App or Chrome ExtensionPablo is a simple app that allows you to make quotes for Instagram (as well as Facebook, Twitter, and Pinterest). You have the option of choosing among 600,000 images or uploading one of your own; adding header, body, and caption text; uploading logos or graphics; and customizing with a filter.The options are limited, but the interface is extremely streamlined, making it a great choice for beginners. In addition, you can share directly to the social platform of your choosing or use Buffer to schedule the post for a later date.3. StencilWeb App, Chrome Extension, Firefox Add-On, Safari Extension, or WordPressDepending on the plan you choose, Stencil allows you to create quote images with their 140+ common presets, more than 5 million high-resolution photos (all royalty-free), and more than 1275 templates. Even better, Stencil has partnered with Google Fonts and some of the top icon providers to customize your designs even further.It also helps you determine if you're within Facebook's recommended text limits and whether any of your content might be cut off by common social media platforms.To make sharing easy, you can send your images straight to Instagram, using their in-app social sharing options, or through their native Buffer integration.4. VanillaPenAndroid or iOSVanillaPen brands itself as a "powerful tool that will transform your regular posts into creative posters within seconds." It includes more than 200 templates (with presets to make the design process easier), 86 fonts, and 360 decorative elements. You'll also have the ability to perform basic design functions such as resizing, rotating, and more. From there, you can export and share to the social media platform of your choice.5. FotorWeb App, Mac, Windows, Android, or iOSFotor is an excellent tool that offers a wide range of templates, fonts, photos, and stickers to rival any of the apps on this list. However, what makes it stand out is its photo editing and retouching capabilities, making its feature set similar to that of Adobe Photoshop's but simpler. From background removers to blur effects, Fotor can help you create stunning graphics for Instagram.6. SnappaWeb AppWith Snappa, you'll have access to more than 6000 templates and 5 million photos and graphics to use for your designs. It also has basic photo editing capabilities such as background removal, brightness/lightness adjustment, and blurring functionality. You can also repurpose your designs into the ideal image dimensions for multiple social platforms without manually resizing and redesigning for each one. The only downside is that you only get 3 downloads per month on Snappa's free plan, but there are premium plans available.7. QuotesCoverWeb AppWhat's interesting about QuotesCover is that it integrates with a large database of quotes so that you don't have to supply the text for the image you create. Simply search the database, find a quote, and load it into the QuotesCover editor. From there, it will generate an automatic design, which you can edit with their background options, text formatting tool, stickers, and other design assets. In theory, you can go from zero ideas to full-fledged professional design in just a couple clicks.8. PicMonkeyWeb App, iPhone, AndroidPicMonkey is another one of those tools that can do it all: photo editing (including background removals), graphics, and templates created with the best practices for each social platform in mind. You'll be able to draw from their library of millions of stock photos, videos, and animations. The big downside to this tool is that you'll need a subscription to download or share the images you create. However, the plus is that the subscription comes with 1GB of cloud storage (or unlimited storage if you choose one of the premium plans). This allows you to edit on the go, save to the cloud, and access designs on other devices.9. Word SwagiOSWord Swag helps you create text images that are as edgy as the app's name sounds. The app uses a special typing engine to create fresh quote designs based on the background picture you're working with.Just select (or shoot) your picture, type your quote into the app's plain text editor, select one of +80 styles, and shuffle through the diverse choices that appear. Word Swag has literally thousands of quote and image options to choose from through a handy integration from Pixabay, a free image gallery.Keep in mind that the free version places a watermark on the image.10. Quotes CreatoriOS or AndroidQuotes Creator has a neat feature that suggests quotes to use -- including their attributions -- to take the work out of creating an inspirational post for you. We also like how subtly transparent the watermark is to make it as distraction-free as possible. This is another easy-to-use app that creates quotes for Instagram in just a few simple steps -- with an easy tap to upload to the platform.Quotes Creator's stock background options are a little cheesy, so we recommend finding your own and uploading them or using their library of photos.11. Quote MakeriOSQuote Maker is another free app that requires a Pro version to unlock more background and style options, but you can always upload your own background if you feel too limited. You can add neat decals to your brand's name or a stamp-like effect to a company motto or mission statement.We recommend exploring the app, but another warning -- it can be glitchy if your design and editing actions get more complex. It's best for simple images, like the one above.Using an Instagram Post Template for QuotesThe apps above help make quotes for Instagram quickly using templates instead of starting from scratch. When you're creating content at scale, this can help you reduce the amount of time spent on design and more time focusing on the tasks that matter to you.Editor's note: This post was originally published in April 2021 and has been updated for comprehensiveness.
26 of the Best Brands on Instagram Right Now
Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.In a time when visual content remains a crucial part of any brand's marketing strategy, Instagram marketing presents a unique opportunity to showcase your brand identity.Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and why their posts set them apart.Best Brands on InstagramWhat makes a brand great on Instagram?We polled 301 users across the United States, and asked “Which of the following describes the brands you follow and enjoy on Instagram?”These were their top answers:While this data is from a small sample, it does highlight what we already know about Instagram audiences. They look for:Content that relates to their lives: both personal and professional.Eye-catching, fun content.Product promotionsWhat you'll see in the next section is that every brand featured meets these needs, earning them high follower counts and high engagement rates.Psst – Want to get a stunning Instagram Story auto-magically created for your brand? Check out StoriesAds.com, a free Story generator from LIKE.TG and Shakr. Click here to get started.26 of the Best Brands on InstagramThe Every MomBolden USAThe Broke Black GirlTeleport WatchesNetflix's Strong Black LeadCalifia FarmsAnima IrisCooking With ConstanceLorna JaneLetterfolkApartment TherapySunday II SundayTentsileDesenioVansGrass-FieldsFinfolk ProductionsShiseidoThe Muted HomeSephora CollectionsClareHoneyBookDesign EssentialsFlodeskOmsomChipotle1. The Every MomFollowers: 294kModern-day moms face a unique set of challenges from raising children in a digital-first world to navigating relationships with in-laws and extended family during a pandemic. The Every Mom is a lifestyle brand that caters to this audience in every way.On this Instagram page, you'll find content about handling your kids' big emotions, teaching them about diversity, and tips on how to make mealtime more appealing.While much of the content on this page lends itself to things a mom can do, there's plenty of content advocating rest, relaxation, and mental health as well. You'll also find the occasional discount code for popular products and cross-promotion of The Every Mom blog in the Instagram stories and highlights.2. Bolden USAFollowers: 32.1kInstagram is all about visuals. This means that within minutes of being on Instagram, a user can be bombarded with images.So, the question is: How do you make sure your brand stands out and is memorable?One way is by developing a unique aesthetic and remaining consistent. Bolden USA has done just that.To mirror its green logo, the theme of Bolden USA's Instagram is green. While the brand features other colors in its images, green is always the primary, standout color – an effective tactic to aid brand recall. That brand recall being spread across more than 33,000 followers makes Bolden USA one of the best brands on Instagram right now.3. The Broke Black GirlFollowers: 174kPersonal finance is like exercise. You need motivation, the right tools, discipline, and a goal to achieve to see real success. It doesn't hurt to have a good coach to guide you along the way, either, and that's exactly what The Broke Black Girl is doing as one of the best brands on Instagram.Dasha is a financial activist who specializes in competency-based financial education. Over 170,000 people follow her for non-judgemental financial advice, empathetic budgeting tips, and free financial resources. Her work levels the predominantly white-male-led financial literacy landscape to make it more accessible to women of color.The history of women of color in finance, the $1000 Emergency Fund Challenge, and motivational messages comprise the majority of this brand's Instagram feed making it the best place for young people to start their financial fitness journey.4. Teleport WatchesFollowers: 9.1kHave you ever wondered where former President Barack Obama buys his watches? One of the brands he sports is Teleport Watches.This premium luxury timepiece brand is known for its stylish and durable watches that are perfect for day-to-day wear and special occasions. However, people come back to the brand for its modern approach to a classic accessory which is why this Instagram brand makes our list.Teleport Watches proves that you can have a loyal following on Instagram without millions of followers. Although it's one of the smallest Instagram brands in our lineup, it makes up for it in engagement and influence.5. Netflix's Strong Black LeadFollowers: 764kHere is an example of a brand that has mastered the art of having its own identity while remaining connected to its parent brand.Strong Black Lead is a sub-brand under Netflix dedicated to amplifying Black stories in media.The brand's Instagram page mainly features screen grabs and short clips from TV shows, movies, and documentaries available on Netflix that feature Black actors and/or directors. They stay on-trend, posting relevant content based on current events, holidays, and buzzy topics.In addition to its appreciation posts for widely loved TV characters, Strong Black Lead also promotes content the brand hosts on other platforms, such as podcasts and YouTube content.6. Califia FarmsFollowers: 318kWarning: If you're hungry, don't head to Califia Farms' Instagram page.The brand's food photography makes it stand out among the rest, showing users how Califia Farms' products can be used to create dishes ranging from pancakes and nice cream to artichoke dip and fettuccine alfredo.The brand doesn't shy away from featuring its product in the images either. You can usually find it somewhere in its visual content, whether it's the main subject of the photo or more in the background.7. Anima IrisFollowers: 78.9kYou probably thought this list would only feature enterprise-level brands, huh?Well, there are a ton of brands that have found the magic recipe on Instagram and Anima Iris is one of them.What sets this brand apart is the transparency of its CEO.If you watch one of Anima Iris' Instagram Stories, you'll probably see its CEO, Wilglory Tanjong, showing the behind-the-scenes of running a luxury purse brand, which helps its audience feel more connected.You'll probably also see QAs, surveys, and user-generated content – all strategies that have helped the company build a strong online community and gain brand loyalists.8. Cooking With ConstanceFollowers: 15.2kThere's more than enough food inspiration on Instagram, but Cooking With Constance takes that inspo a step further by pairing it with a side of judgment-free health and wellness. That's why more than 10,000 people flocked to follow this brand page in just a few weeks.This isn't your typical vegan brand that compares and contrasts plant-based and non-plant-based lifestyles. Instead, Cooking With Constance serves up hearty and healthy recipes that even the biggest meat lovers will enjoy.Holiday recipes, quick and easy lunches, and plant-based living tips are just a few of the types of content you'll find as you scroll through her appetizing feed.9. Lorna JaneFollowers: 1MIf your brand were a person, how would you describe its personality? Australian activewear company Lorna Jane has done an awesome job answering this important branding question with its Instagram content.Spend just a few seconds scrolling through these photos, and you'll quickly be able to name the target Lorna Jane buyer: a young, sporty, twenty- or thirty-something woman who values looking good while maintaining an active lifestyle.The images posted by Lorna Jane, which often show the brand's clothing and accessories, as well as images of women who embody its target buyer persona, are colorful, playful, and inspirational, which is a perfect representation of the brand's essence.10. LetterfolkFollowers: 360kLetterfolk is a small business run by a couple who create and sell beautiful, handcrafted felt letterboards. Each letterboard comes with a full set of characters so people can personalize the walls of their homes, which means endless room for creativity.Instagram is the perfect platform for them to inspire customers and aspiring customers with real customers' boards, as well as ideas they've come up with and staged themselves. Their Instagram content is funny and relatable – a great recipe for shareability.11. Apartment TherapyFollowers: 3.2MApartment Therapy's Instagram account really is a source of therapy, if you love the sight of cozy homes.From home decor inspiration to fun challenges like their #SmallCoolChallenge contest and trendy user-generated content (UGC), this brand gives its followers plenty of inspiration to personalize their own space and "live happy, healthy lives at home,” as written in their profile bio.12. Sunday II SundayFollowers: 20.9kSunday II Sunday is another small business with a robust social media presence.The brand describes itself as “haircare for active women.” As such, its content revolves around having and managing an active lifestyle.Sunday II Sunday also does a great job of engaging its followers, asking them questions about their routines, workouts, and hair care habits.13. TentsileFollowers: 201k"Stunning" is the first word that comes to mind when I scroll through Tentsile's Instagram photos.Tentsile sells tree tents, what they call "portable treehouses" to elevate your camping experience. Its Instagram page is full of beautiful lifestyle images of their products in just about anywhere in the world: rainforests, mountains, beaches... you name it.What the brand does well is leveraging its UGC. This saves time and resources and gives the brand some social proof.14. DesenioFollowers: 1.9MThe first thing you'll notice when you land on Swedish online art print company Desenio's Instagram page is color blocking.Every image blends beautifully with the one next to it, creating a cohesive, visually appealing page you never want to leave.Even when using user-generated content, the brand ensures it fits within its aesthetic. Establishing consistency in your creative assets is key in ensuring brand recognition (i.e., when people see your image anywhere, they know it's you.)15. VansFollowers: 17MVans is known for its stylish shoes and its Instagram business account is no exception.The maker of the classic checkered slip-on sneakers has a flashy Instagram feed, featuring both standalone product shots and action photos of people expressing themselves in their favorite Vans gear.One thing that's clear by looking at Vans' Instagram account is that its identity is no longer tied solely to skateboarding. While you'll still see lifestyle images with skateboarders, you'll also see surfers, cyclists, and other fashionable shoe-lovers.So, as your brand identity and messaging evolve, your content should also follow suit. Not sure how to get started with a strategy like this? Check out this podcast for tips from marketing experts:16. Grass-FieldsFollowers: 949kNow, here's a brand that knows how to show its personality.This Cameroon-based clothing brand isn't playing it safe on Instagram with static model shots and sale promotions. Instead, Grass-Fields showcases its products through fun, vibrant dance videos, and behind-the-scenes content.The brand also highlights Black business owners, creators, and artists on its page, which caters to Black women.The key takeaway here is: Don't be afraid to do things differently than it has been done if that's what your audience responds to.17. Finfolk ProductionsFollowers: 399kEver wanted to be a mermaid? You can come pretty close, thanks to companies like FinFolk Productions. Believe it or not, silicone mermaid tails you can put on and swim around in are quite trendy.Finfolk Productions' Instagram feed is full of beautifully shot photos that play into the mermaid fantasy by looking more like mythical art than real people.The nostalgia of being a mermaid gives Finfolk Productions' followers a sense of wonder that they can actually wear. This unique brand makes dreams come true, and that's worthy of a spot on this list of the best brands on Instagram.18. ShiseidoFollowers: 1.3mShiseido started as Japan's first Western-style pharmacy more than 140 years ago and has since developed into selling high-quality brightening and anti-aging skincare, makeup, and fragrance products.Its mission is to inspire a life of beauty and culture – a mission it portrays beautifully through Instagram content.Hot tip: Posts featuring faces, especially for a skincare brand, are ideal for boosting social media engagement.Don't be intimidated by highly professional Instagram videos like theirs. You can post highly engaging videos on Instagram without a huge video team or a bottomless budget. Here's some inspiration for making amazing Instagram Reels without breaking the bank.19. The Muted HomeFollowers: 49kDuring the COVID-19 pandemic, the home improvement industry saw an 18% increase in YOY market size — the largest increase in more than ten years. With people spending more money in the local hardware stores, they were spending more time on social media, too — consuming home decor content.Instagram brands like The Muted Home provide inspiration to help their followers redefine and elevate their homes with luxury home decor. Candles, vases, spice racks, cooking utensils, and more can be found on The Muted Home's Instagram page making it the go-to brand for nearly 50,000 online home decor enthusiasts.20. Sephora CollectionsFollowers: 818kSephora Collections' brand personality is playful, colorful, and feminine. It does a wonderful job of characterizing this personality in its Instagram content, using bright colors, patterns, and fun captions.In addition to partnering with beauty influencers, the brand also promotes content from everyday makeup users, featuring their tutorials and looks on its feed.Hot Tip: What makes this big brand one of the best on Instagram is the community it's built on the platform. But what we see from Sephora on Instagram is a combination of marketing efforts elsewhere. So take it from Sephora — invest in your brand outside of Instagram, too, so that you can see even more success on this social network.21. ClareFollowers: 100kIf you're renovating or simply moving into a new home, you're likely looking for inspiration on social media sites like Instagram and Pinterest.Clare's Instagram features a collection of carefully curated images that meet that exact need. You'll find everything from new product promotions to home decor tips – everything in between.There's also a beautiful balance of colors on Clare's Instagram page, creating a cohesive profile that's inviting, warm, and inspiring.22 . HoneyBookFollowers: 93.6kWhat we love about HoneyBook is how accessible its content is.Instagram, like many social media platforms, has been slow to develop and promote its accessibility features.Thankfully, brands like HoneyBook have taken an active approach to make its content accessible by adding captions to their videos and adding image IDs that describe every image the company posts.For deaf, hard of hearing, and visually impaired users, these extra steps go a long way.23. Design EssentialsFollowers: 147kDesign Essentials knows that hair is more than just something that grows on your body. It can speak to a community, a culture.If you're looking for inspiration for your Instagram brand, take inspo from Design Essentials and try diversifying your content. Even when your business is niche, there are plenty of ways to stretch your content ideas.The brand does more than just promote products on its Instagram page. In addition to product shots, you'll find inspirational quotes about hair, playful memes about everyday life, and fun reposts from Design Essentials' audience.24. FlodeskFollowers: 45.5kFlodesk's Instagram is everything you want to see on Instagram from an email marketing platform: beautiful designs and inviting content.When you land on Flodesk's page, you'll gain tips on how to use its platform as well as general tips to optimize your email marketing strategy. With the use of vibrant colors and playful designs, every post is an attention grabber.What's more, almost every post includes a call-to-action that invites the audience to engage. Whether it's to drop an emoji in the comments or answer a question – engagement done right.25. OmsomFollowers: 51.8kOmsom is another small business that has leveraged its CEOs, two first-generation Vietnamese sisters, to build a community on Instagram.As you scroll through Omsom's Instagram, yes, you'll find beautifully crafted images showcasing the dishes you can make using the brand's food products. However, that's only one piece of the puzzle.You'll also see many posts celebrating Vietnamese culture, and debunking Asian-American stereotypes and biases.This strategy helps consumers connect with the Omsom beyond the delicious food and understand its broader mission and purpose.26. ChipotleFollowers: 1.1MInstead of reeling in consumers with food pictures, Chipotle has chosen another route: hilarious memes.While you may find the occasional food post, the brand has focused its Instagram strategy on showing its personality.Here's why it works: Memes are shareable and tag-friendly, which helps Chipotle reach new consumers as people tag their friends in funny, relatable posts.The common thread in all the brands featured is that they had a consistent brand identity that was reflected in their visuals and a deep understanding of what resonated with their audience.Ready to populate your Instagram timeline with pics and videos that are as captivating as the content above? We believe in you!Editor's note: This post was originally published in June 2021 and has been updated for comprehensiveness.
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022.
But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand?
Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level:
Top Food Influencers on Instagram
Top Travel Influencers on Instagram
Top Fashion Style Influencers on Instagram
Top Photography Influencers on Instagram
Top Lifestyle Influencers on Instagram
Top Design Influencers on Instagram
Top Beauty Influencers on Instagram
Top Sport Fitness Influencers on Instagram
Top Influencers on Instagram
Top Food Influencers on Instagram
Jamie Oliver (9.1M followers)
ladyironchef (620k followers)
Megan Gilmore (188k followers)
Ashrod (104k followers)
David Chang (1.7M followers)
Ida Frosk (299k followers)
Lindsey Silverman Love (101k followers)
Nick N. (60.5k followers)
Molly Tavoletti (50.1k followers)
Russ Crandall (39.1k followers)
Dennis the Prescott (616k followers)
The Pasta Queen (1.5M followers)
Thalia Ho (121k followers)
Molly Yeh (810k followers)
C.R Tan (59.4k followers)
Michaela Vais (1.2M followers)
Nicole Cogan (212k followers)
Minimalist Baker (2.1M followers)
Yumna Jawad (3.4M followers)
Top Travel Influencers on Instagram
Annette White (100k followers)
Matthew Karsten (140k followers)
The Points Guy (668k followers)
The Blonde Abroad (520k followers)
Eric Stoen (330k followers)
Kate McCulley (99k followers)
The Planet D (203k followers)
Andrew Evans (59.9k followers)
Jack Morris (2.6M followers)
Lauren Bullen (2.1M followers)
The Bucket List Family (2.6M followers)
Fat Girls Traveling (55K followers)
Tara Milk Tea (1.3M followers)
Top Fashion Style Influencers on Instagram
Alexa Chung (5.2M followers)
Julia Berolzheimer (1.3M followers)
Johnny Cirillo (719K followers)
Chiara Ferragni (27.2M followers)
Jenn Im (1.7M followers)
Ada Oguntodu (65.1k followers)
Emma Hill (826k followers)
Gregory DelliCarpini Jr. (141k followers)
Nicolette Mason (216k followers)
Majawyh (382k followers)
Garance Doré (693k followers)
Ines de la Fressange (477k followers)
Madelynn Furlong (202k followers)
Giovanna Engelbert (1.4M followers)
Mariano Di Vaio (6.8M followers)
Aimee Song (6.5M followers)
Danielle Bernstein (2.9M followers)
Gabi Gregg (910k followers)
Top Photography Influencers on Instagram
Benjamin Lowy (218k followers)
Michael Yamashita (1.8M followers)
Stacy Kranitz (101k followers)
Jimmy Chin (3.2M followers)
Gueorgui Pinkhassov (161k followers)
Dustin Giallanza (5.2k followers)
Lindsey Childs (31.4k followers)
Edith W. Young (24.9k followers)
Alyssa Rose (9.6k followers)
Donjay (106k followers)
Jeff Rose (80.1k followers)
Pei Ketron (728k followers)
Paul Nicklen (7.3M followers)
Jack Harries (1.3M followers)
İlhan Eroğlu (852k followers)
Top Lifestyle Influencers on Instagram
Jannid Olsson Delér (1.2 million followers)
Oliver Proudlock (691k followers)
Jeremy Jacobowitz (434k followers)
Jay Caesar (327k followers)
Jessie Chanes (329k followers)
Laura Noltemeyer (251k followers)
Adorian Deck (44.9k followers)
Hind Deer (547k followers)
Gloria Morales (146k followers)
Kennedy Cymone (1.6M followers)
Sydney Leroux Dwyer (1.1M followers)
Joanna Stevens Gaines (13.6M followers)
Lilly Singh (11.6M followers)
Rosanna Pansino (4.4M followers)
Top Design Influencers on Instagram
Marie Kondo (4M followers)
Ashley Stark Kenner (1.2M followers)
Casa Chicks (275k followers)
Paulina Jamborowicz (195k followers)
Kasia Będzińska (218k followers)
Jenni Kayne (500k followers)
Will Taylor (344k followers)
Studio McGee (3.3M followers)
Mandi Gubler (207k followers)
Natalie Myers (51.6k followers)
Grace Bonney (840k followers)
Saudah Saleem (25.3k followers)
Niña Williams (196k followers)
Top Beauty Influencers on Instagram
Michelle Phan (1.9M followers)
Shaaanxo (1.3M followers)
Jeffree Star (13.7M followers)
Kandee Johnson (2M followers)
Manny Gutierrez (4M followers)
Naomi Giannopoulos (6.2M followers)
Samantha Ravndahl (2.1M followers)
Huda Kattan (50.5M followers)
Wayne Goss (703k followers)
Zoe Sugg (9.3M followers)
James Charles (22.9M followers)
Shayla Mitchell (2.9M followers)
Top Sport Fitness Influencers on Instagram
Massy Arias (2.7M followers)
Eddie Hall (3.3M followers)
Ty Haney (92.6k followers)
Hannah Bronfman (893k followers)
Kenneth Gallarzo (331k followers)
Elisabeth Akinwale (113k followers)
Laura Large (75k followers)
Akin Akman (82.3k followers)
Sjana Elise Earp (1.4M followers)
Cassey Ho (2.3M followers)
Kayla Itsines (14.5M followers)
Jen Selter (13.4M followers)
Simeon Panda (8.1M followers)
Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias
1. Jamie Oliver
Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers.
2. David Chang
Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool.
View this post on Instagram
3. Jack Morris and Lauren Bullen
Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations.
View this post on Instagram
4. The Bucket List Family
The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers.
View this post on Instagram
5. Chiara Ferragni
Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year.
6. Alexa Chung
Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers.
7. Jimmy Chin
Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent.
8. Jannid Olsson Delér
Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations.
9. Grace Bonney
Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed.
10. Huda Kattan
Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle.
View this post on Instagram
11. Zoe Sugg
Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits.
View this post on Instagram
12. Sjana Elise Earp
Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT.
13. Massy Arias
Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life.
View this post on Instagram
Free Instagram Post Templates for Your Brand
Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it's critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You'll need to apply a strategic design plan to your business's Instagram to attract a loyal following and find success on the app, long-term.
However, creating a clean and cohesive Instagram feed takes design skills and time commitment you may lack, and with an algorithm that favors brands that post at least once a day, that could be adding to your stress.
If that's the case, you're in luck — in this post we’ll discuss how you can create pre-made Instagram post templates so you've got a stash ready to go. Plus, by ensuring you use the same templates for different posts, you'll have an easier time creating a cohesive and aesthetically-pleasing feed.
Instagram Post Templates
Instagram templates can be used to serve different purposes, and we have a list of our own for you to brainstorm ideas and customize for free.
Panel Template
For those trying to spread the word on an upcoming virtual or in-person panel, you can promote it using our Panel Template.
Customize it by adding the speakers’ profile photos and usernames to build hype and give followers the chance to get an idea of what they can look forward to.
What We Like: Your followers won’t have to DM you for panel information, as the example given in the template provides all the context necessary for them to plan to attend.
Quote Template
Sometimes you want to keep up with the algorithm, and posting consistently using quotes in between announcements can help keep that relevance businesses need to be seen.
Interview insightful team members, or even use inspirational quotes that your followers would enjoy seeing as they scroll through their feed.
What We Like: The versatility of this template lets you change the background image to fit the tone of the quote you share.
Sales Announcement Template
I don’t know about you, but when I see a sales announcement I get excited to check out what’s available.
When you’re looking to sell existing inventory, or share a seasonal offer, this sales announcement template gets straight to the point to capture attention. Change the background image to fit the occasion and you’ll have this post ready within minutes.
What We Like: This template isn’t cluttered nor pushy; those who are already fans of your product will want to go to your site to take advantage of the opportunity.
Quick Tip Template
Sometimes your followers could be in need of some advice, that’s where our Quick Tip Template can fit that need.
If you’re catering to budding professionals or hobbyists, you can help them become more proficient in the skill they’re trying to develop. Change the imagery to reflect the tip of your choosing and share it with your followers.
What We Like: While it’s a simple template, it’s an easy way to engage with followers in between campaigns, and if you want to make the most of it, encourage commenters to share their own tips or advice they found helpful, too.
We’re Hiring Template
Yes, you could just post job openings on websites like LinkedIn, but you could reach exactly who you’re looking for on social media channels like Instagram, too.
Customize this template to either showcase a variety of positions you have open, or for a certain position that you can expand on in your post description.
What We Like: You can reach a further audience with Instagram using this template and by using the post-boost feature to better target the persona you’re looking for.
Offer Template
Promote things like eBooks or guides using our Offer template.
By giving followers a glimpse at your newer offers, you can use the post description to give them a call to action and download different types of resources. Customize it to reflect your brand’s color scheme and offerings.
What We Like: This chic template is the right amount of professional and minimalist approach that viewers will want to check out, as opposed to lengthy announcements littered with too much text in imagery.
New Product Template
When you’re ready to launch a new product, you should meet your target audience right where they are on Instagram the day it goes live.
By using our New Product template, you can give your followers an idea of what they can expect with this new innovation. You can also switch out the imagery to reflect the product solution.
What We Like: Without using words, your followers can get a clearer idea of what your new product can do for them if they purchase it.
Review Template
Whether it's internal or external, sharing positive reviews of your brand or product can be a great way to add legitimacy to your business.
Use our Review template to share the positive experiences your clients or employees had from your business, this can attract customers and talent to the company.
What We Like: Sharing reviews can help customers build trust, and adding posts like these to your profile can aid in the process.
Podcast Template
Podcasts are on the rise, so to help get the word out, you should be promoting on your Instagram.
This simplistic template is a great way to announce the creation of your podcast. You can use the post description to give your followers an idea of what’s to come and encourage them to spread the word.
What We Like: You can distinguish the type of podcast in the image if you choose or frame it as a surprise. The possibilities are endless.
These aren’t the only templates available in our offer, so download the pack to brainstorm even more ideas for your future posts.
How to Use Instagram Posts TemplatesDownload Instagram post templates.Choose your post format.Choose an image.Add design elements.Save the photo.Upload to Instagram.
1. Download Instagram post templates.
Let's face it — you don't always have the time, resources, or personnel to design noteworthy Instagram posts. That's why we recommend using Instagram Post Templates for Business which you can build from and customize.
Here are some options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you're ready to publish.
Need templates to get started? Download LIKE.TG's free Instagram post templates for both traditional posts and stories, which you can tailor as you see fit when it comes to your brand. You can alter any parts of the template – the image, the copy, and the design elements – to ensure you're publishing posts to grow and engage your follower base.
2. Choose your post format.
While traditional Instagram posts to your permanent timeline are more long-lasting and allow for comments and likes, you shouldn't underestimate the power of Instagram Stories, which can be used for more immediate needs and occasions.
In fact, 500 million accounts use the Instagram Stories feature daily. So, when you're creating your post, ask yourself if it warrants publication as a story or as a traditional post.
3. Choose an image.
Maybe you've decided your post doesn't need a photograph and that text overlay on a solid-color background will work for you. If that's the case, hop over to the next step.
If you've decided you do want to use a photograph – particularly if you want one as the background for text overlay – you've got a few options.
Take a photo on your phone or with a camera. No need to be a professional photographer for your Instagram posts – you can learn how to take great photos with your phone here.
Use a photo from your company's files. This works well if you need to utilize team photos or product photography, which may be better quality.
Use a stock photo that pertains to your business (just make sure you don't use the same one multiple times!).
Whichever photo you decide to use, simply replace it as the background for the template you're using in the LIKE.TG Instagram Post Template collection and resize the photo so it's to your liking (and is good quality).
Other Ways to Design Instagram Posts
Here are some other options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you're ready to publish.
1. LIKE.TG
As previously mentioned, LIKE.TG has some go-to templates for your Instagram posts and stories.
You can have access to fully customizable templates through Google Slides where you can alter the color schemes, images, and purpose of each template depending on the subject you’re posting about — many of which are already made to promote business events or product releases.
2. Mega Creator
With Mega Creator, you can create amazing images and illustrations using their intuitive design tool. You can choose premade elements or choose and edit professionally designed templates, as well as create your own design from scratch.
When your image is ready, you can easily download it and share it with your followers on Instagram, Facebook, Twitter, and more with perfect ratio and photo dimensions.
3. Fotor
If you’re looking for a free collection of templates to choose from, Fotor will give you over three thousand templates for any topic or occasion.
With Fotor, you can cater your post to reflect your brand image, while incorporating seasonal designs or special sales, or discount templates for your business.
4. Crello
Crello is an online graphic design tool made to enhance your content for many social media channels — providing users with plenty of templates to fill out your Instagram grid.
5. Creative Market
If you're willing to shell out the cash, you might consider buying one of Creative Market's Instagram Template bundles.
For instance, you could purchase this 1053 Quotes social media pack.
Alternatively, you can purchase a bundle with Instagram Story content, like this Animated Stories bundle.
Finally, you might consider purchasing a bundle to help you create a cohesive theme for your Instagram feed, like this The Grid template.
Curate Your Instagram Posts with Ease
We hope you found our guide and templates useful as you prepare to make a stylized Instagram feed. With these tools, you'll be set to create and save pre-made Instagram templates, so you can focus on attracting a loyal following without tediously designing a post from scratch every day.
Editor's note: This post was originally published in October 2018 and has been updated for comprehensiveness.
Instagram Stories: What They Are and How to Make One Like a Pro
These days, social media is all about documentation.
Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people's lives, shared on Instagram for only 24 hours.
Download Now: Free Instagram for Business Kit + Templates
Below, we've created a guide for you to learn what Instagram Stories are, how to share them with your followers, and how to make sure those Stories are exactly what your audience wants to see.
We'll cover the following:
What are Instagram Stories?
How do Instagram Stories work?
Instagram Stories vs. Instagram Highlights
How long are Instagram Stories?
How to View Instagram Stories
How to Make an Instagram Story
How to Use Instagram Stories for Business
Instagram Stories Tricks and Hacks
Let's get started.
What are Instagram Stories?An Instagram Story is an in-app features that allows users to share ephemeral content available for 24 hours. With Instagram's current UI, recently posted Stories are denoted by a gradient border around the user's profile picture.
Your Instagram Story is published separately from your in-feed content. Although you might know the basics of sharing them, there are hidden tools within the app that can make the photos and videos you add to your Story more creative and engaging.
You might want to do this if you're scouting freelancers and don't want them to see you first. Some Story viewers allow you to autosave copies of the Stories, while others will offer a paid option so you can automatically save copies of new Stories.
Inflact is one of those apps - Stories are available on the web, you don't need to download an app. You can search for any username, and copies of the Stories posted from that username will pop up.
All you need to do is create an account. Here's what that looks like in Ingramer's Instagram Story viewer:
Additional tools you can use include:
Instafollowers.co
Stories IG
Insta-Stories.online
StoriesDown
Dumpor
Ready to start posting? Let's go over how you can create Instagram Stories step-by-step.
How to Make an Instagram StoryOpen up the Instagram app on your phone and tap your profile picture near the upper left-hand corner. Alternatively, swipe right to open up the camera.Choose a filter by swiping right and left at the bottom. You'll be able to preview each filter live. Capture a photo or video using the camera.Alternatively, skip the two previous steps and swipe up on your screen to browse your gallery. Choose an existing photo or video.Add stickers, time stamps, or GIFs to the Story. Once you've finished editing your photo or video, tap Your Story to share it with all of your followers.
You can make successful Instagram Stories too — but it requires a few more hacks and tips to make them look like the Stories big brands and influencers share.
But first, let's review the basics of how to share an Instagram Story.
1. Open up the Instagram app and tap your profile picture near the upper left-hand corner.
To start posting a Story, open up the Instagram app and click on your profile image in the top left corner. You can also swipe right or click the plus sign near the top right.
If you click the + sign, you'll automatically be prompted to create a post instead of a Story. To get to the Story creator, choose Story at the bottom right.
2. Choose a filter and image capture mode.
Once you start creating your Story, you can choose a filter by swiping right and left on the filter carousel at the bottom of the screen.
Aside from a filter, you can choose a capture mode when taking a photo or filming straight from the app. The options appear on the left-hand side of the screen.
You have a few options to choose from:
Normal
Normal means choosing no option. It means what it says: Tapping once on the camera button will capture a photo, and holding down will record a video.
Instagram Stories can be 15 seconds in length, so if you want to share a video that's longer, film in 15-second stints, or split your longer clip into 15-second installments.
Create
Create mode will take you to a screen where you can create a Story from scratch. On this screen, you can choose stickers, place gifs, and write text.
Boomerang
Boomerang mode films looping GIFs up to three seconds in length.
Layout
Layout mode will take you to a screen with four quadrants, in which you can capture four different photos. You can change the style of the grid.
Multi-Capture
Multi-capture mode allows you to capture photos and videos consecutively without needing to upload them separately to your Story.
Photobooth
Photobooth mode allows you to take four photos that then appear in consecutive order in your Story. There's a flash in between, giving the effect of photos taken in an actual photo booth.
Hands-Free
Use hands-free mode if you want to set up your camera to film a video for you. Make sure you prop it somewhere stable before you start recording. We'll talk more about this feature in a minute.
Level
The level option will overlay a grid over your camera so that you can accurately align objects so that they're straight. You can combine this option with other image capture modes such as multi-capture and photobooth.
3. Capture a photo or video using the camera.
Now that you've chosen your filter and image capture mode, it's time to actually start filming and creating content. Hold down on the button to film a video, and tap once to capture an image.
If you don't like the filter, you can change it. You can also add stickers, text, and drawings.
4. Once you've edited your photo or video, tap "Your Story."
You can also save your edited photo or video to your gallery by tapping the "Download" icon up top.
Knowing how to post to your Instagram Story is one thing, but knowing what to post is a different ... well, story.
For businesses looking to tell their story on Instagram, it's important to know who your ideal followers are and what they'd be interested in seeing on Instagram. Remember, Instagram is a visual platform, but that doesn't mean you can't teach or promote something in the process.Below, we cover a few ideas for using Instagram Stories to attract followers and build a customer base.
How to Use Instagram Stories for BusinessPost footage of an office event.Post breaking news about your industry.Demonstrate your product.Promote a company event.Preview one of your company's blog posts.Mention other companies who follow or work with you.
1. Post footage of an office event.
Sometimes, the best thing a business can do on Instagram is be as human as possible. One way to do this is to post a brief video of a company function.
Whether it's an office holiday party or an award banquet, posting footage of it to your Story is easy and in-the-moment entertainment for your followers. This content also shows people you're a relevant and friendly voice in your market.
2. Post breaking news about your industry.
Just as you might on your company blog, you can use your Instagram Story to report on the latest happenings in your industry. With the right design work, you can turn small news breaks — that don't merit an entire article — into a Story on your Instagram account.
This keeps users coming back to you to stay abreast with market trends. You can even ask users what they think, as shown in the Instagram Story by LIKE.TG below. We'll explain how Instagram "stickers" can help you do this in just a minute.
3. Showcase your product.
Your product might not be the simplest or sexiest product in the eyes of the layperson. Well, your Instagram Story is the perfect format for showing potential customers how that product is used. Post a long video, segmented into 15-second clips that show users what your product or service does and how it helps your customers.
If you sell software, for example, you might record a video of your computer screen, using a recording tool like Loom, that shows people how to log in, use the software's dashboard, and navigate to the various functions included in the product.
Just remember to modify your video's dimensions before uploading it to your Instagram Story. Remember, Instagram Stories' image dimensionsare 1920px high and 1080px wide, with an aspect ratio of 9:16.
4. Promote a company event.
Does your organization host a trade conference or attend a big one every year? Use your Instagram Story to promote the event and tell your followers to look for you there. Work with a graphic designer, or do some artwork yourself, to illustrate an event flyer with all the information one would need to find you.
Most of this, you can do directly on Instagram. For example, use the native text options in your Story to add:
The event's name.
Where the event is located.
Dates you'll be attending.
Your booth number.
The event's official hashtag.
5. Preview one of your company's blog posts or videos.
Your blog posts and YouTube videos need all the exposure they can get. Even if social media isn't your blog's primary source of traffic, your Instagram Story can help readers discover that post or video for the first time and find it later.
In the screenshot below, Google Pixel used its Instagram Story to preview a video it published about a customer who used the device. When you tap all the way to the end of the Story, Google prompts you to swipe up with your finger, where it then links you to the full video on YouTube.
6. Mention other companies who follow or work with you.
As your Instagram following grows, you'll eventually pick up other business accounts that want to follow you as well. Whether those accounts are your business partners or simply fans of yours, consider giving them shout-outs on your Instagram Story.
This is a passive but effective way to nurture your relationships with the users that matter most to your business's growth. We'll explain how to link to other accounts in an Instagram Story in the tips below.
Now that you know the basics, let's run through tips and hacks for producing high-quality, clickable Instagram Stories.
Instagram Story Tricks and Hacks
1. Use stickers.
Once you've captured a great photo or video, it's time to jazz it up with some fun stickers. You can access these by clicking "Create," then tapping the smiling sticker icon in the upper right-hand corner of your screen once you've captured a photo or video.
Here are some best practices after you choose a sticker.
Change the size of your stickers.
You can pinch the sticker once you've added it to your Story to increase or decrease its size. You can also tap and drag it around the frame to change its position.
Check stickers every day for new and unique ones.
Instagram releases unique Story stickers often — whether it's for a weekday, a holiday, or a season. Check this section every day for new and timely stickers to add to your Story.
Add location, hashtag, poll, and selfie stickers.
Boost engagement on your Instagram Story by opening it up to other people doing the same things you are. Open up the stickers section, and tap any of these buttons to customize your Story:
Link Stickers
Instagram recently released a new feature that allows users to include clickable, external links in their Instagram Stories - a long-awaited tool desired by many users.
Location Stickers
Start typing in your location, and you'll be able to pull in a geographically-specific sticker to show where you are. When people view your Story, they'll be able to tap the location sticker and see other photos and Stories happening around the same place.
Hashtag Stickers
Same concept here: If you add this sticker and type in a hashtag, your Story will appear in searches for that hashtag, and viewers will be able to click it and see who else is using it.
Poll Stickers
You can add a two-option poll to your Instagram Story, and you can even customize the possible answers so they're more unique than "Yes" or "No." Use a poll sticker to gauge if people are really engaging with your content.
Selfie Stickers
Open up the Stickers menu, and tap on the camera icon.
Then, take a selfie — or take a picture of anyone else's face (that will work too). Then, you can use that face to decorate your Instagram Story. Somewhat creepy, but very memorable and funny, too.
You can also find stickers for:
Donations
Countdowns
Music
Avatars
Photos
2. Record a hands-free Instagram video.
If you're a frequent video recorder on Instagram, you know you need to hold your thumb against the record button for as long as you're recording. This can make it tedious when attempting dynamic and interesting videos that require more hand mobility.
But did you know you can record these videos hands-free?
The hands-free video feature can be found in the list of image capture options, as shown above. Simply tap the record button once to start the video, and again to stop it after you've got the footage you want.
3. Let viewers share your Stories.
Increase engagement and views of your Instagram Story by letting viewers share them with their friends — as direct messages (DMs).
To do so, navigate to your app's settings, then to Privacy, then tap Story.
Toggle on "Allow Sharing as Message" so viewers can DM your Story to friends to increase your audience reach. Voila!
4. Use the pen.
Use the pen to add embellishment, symbols, or more text to your Story. If you tap the pen icon in the upper right-hand corner of your screen once you've captured a photo or video, you'll open up your options.
From there, you can adjust the thickness of your pen stroke or change the color you're writing with.
I like using the highlighter pen to add emphasis to words — or even to highlight my photo or video.
5. Add a background color.
If you want to share a Story with a background color — like the images I've shared above — you can actually select it from the color palette.
Take a picture (it doesn't have to be a picture of anything in particular), and then tap the pen icon to open up the color palette.
You can choose one of the colors from the three available menus, or if you want a specific shade of one of those colors, you can open up the full color spectrum by pressing and holding one of the colors.
Then, scribble anywhere on the screen, and hold your finger down until you get the background color you want to appear.
If you want to get really creative, you could use the eraser tool (the fourth option) to create new words or shapes from the background, too.
6. Mention another Instagram account in your Story.
Sometimes, it's just not enough to send an Instagram Story to a particular person — you need to give them a shoutout in the photo or video itself. In these cases, Instagram allows you to tag up to 10 specific handles directly in your Story's photo or video.
To mention an Instagram account in your Story, shoot a photo or video and then tap the square "A" icon in the upper righthand corner of the screen.
Enter the account you'd like to tag, starting with the "@" symbol and the account's first letter. Scroll through the suggested accounts that appear below your cursor until you find the account you have in mind, and tap it.
Once you post this Story, the account you've tagged will be notified.
7. Have some fun with your text.
The text on Instagram Stories is pretty basic — jazz it up with these tricks.
Customize your colors.
If you're unsatisfied with the color palette Instagram offers, create your own from one of the colors in the photo or video you've captured.
Open up the text icon, and tap the eyedropper icon in the lower left-hand corner of your screen.
Use the dropper to sample a color from somewhere in the image you've captured, and use it when typing out text or using the pen tool.
Add a drop shadow to your Story's text.
If you want to add some extra drama to your text, add highlighting or shadowing by retyping or rewriting your text in a different color. I recommend choosing black or white to add emphasis to a bright color you've picked. Then, move the text above or underneath the brighter text to add some drama to your words.
Turn your text into a rainbow.
This one's tricky, but you can actually turn your text into a gradient rainbow.
Tap the text icon, and type out your message to add to your Story. Then, highlight your text.
This is where it gets tricky: Turn your phone to the side so you can hold one finger down on the right side of your text, and with another finger, tap on a color and hold until the color wheel pops up.
Then, slowly drag both fingers across both the text and the color wheel from right to left to create rainbow text. Go slowly, letter by letter until you've created a rainbow. (This one took me several tries before I nailed it, and I succeeded using both thumbs to highlight the text and the color wheel.)
Gradually add text to a Story.
Sometimes, you might want to add text or stickers to an image to build on it — perhaps to promote a content offer or event, or to encourage viewers to swipe up to read a link you've shared.
Start editing the photo you want to share, post it, and save it to your camera roll.
Then, swipe up on your screen to add the screenshot to the next installment of your Story — adding new text or stickers on top of the first photo. Keep doing this for as long as you want the Story to last. Just make sure to keep taking screenshots of your latest photo so you can add to it.
8. Dig into your Story analytics
Snapchat users have always been able to see which of their friends have viewed their snapped Stories over the 24-hour period that the Story is visible. Well, Instagram Stories can do the same thing, plus more.
Not only will you see who saw your Story, but also dig into the actions taken by viewers.
Start by navigating to the homepage of Instagram on your phone and click on the circular icon denoting your Story. Then, swipe up from the bottom of your open Story. This will pull up a list of all the accounts that have viewed this content plus actions they've taken.
This can range from stickers they tapped to profile visits, accounts reached, impressions, follows, and more.
9. Center your text and stickers.
When you're moving around text and stickers on your Story, you'll see blue lines appear vertically or horizontally in the frame. These are guiding lines you can use to make sure you're keeping everything centered.
Don't put your text too high or too low on the screen.
That said, make sure you don't add anything to your Story too high or too low in the frame — or it will be cut off when viewers scroll through your Story, when Instagram adds things like your name and how long ago your Story was posted that could block out your carefully-crafted text.
10. Add music to a Story (or mute it).
This one's easy: Turn on music using your phone's native streaming app, and record a video Story. Once you get ready to edit and share, make sure the sound icon isn't muted so your viewers can jam with you.
Alternatively, if you'd rather your video be muted, tap the sound icon so a slash appears over it.
You can also add music from artists on the app by clicking on the music sticker and choosing which section of the song you'd like in your Story.
11. Upload Instagram Stories from your phone's camera roll.
Great Instagram Stories aren't just created through the Instagram app. You can also upload photos and videos from your mobile device's native camera roll.
To upload a photo or video for use as an Instagram Story, open your Instagram Story's camera lens and tap the little square icon on the bottom lefthand corner. See what this looks like below.
Tapping the icon shown above will call up your phone's native media gallery, where you can select any photo or video to publish as an Instagram Story. It's that easy.
12. Schedule IG Stories Ahead of Time
You can schedule Instagram Stories in advance with scheduling tools like Later. This can help streamline your process by allowing you to batch-upload content, be more consistent, and spend more time strategizing.
Post Instagram Stories to Grow Your Audience
We hope these tips help you post killer Instagram Stories your audience won't be able to stop following. There are lots of hidden ways to take your Stories to the next level — some we may not even have covered here.
Our best advice? Keep clicking around and see what you can do with the latest updates from the app. Happy 'gramming!
Editor's note: This post was originally published in November 2017 and has been updated for comprehensiveness.
![Here's How to Add a Link to Your Instagram Story [Pro Tip]](/_next/image?url=https%3A%2F%2Fcms.like.tg%2Fuploads%2F696_70593b66d0.png&w=3840&q=75)
Here's How to Add a Link to Your Instagram Story [Pro Tip]
More than 500 million accounts use Instagram's Stories feature, and one-third of Instagram's most-viewed Stories are created by brands (Instagram). It's clear that this feature has resonated with Instagram's base, and businesses can leverage it to drive awareness and engagement with their audiences.
But with all of that comes the question: How can brands use Stories to their fullest advantage, in the effort of driving traffic and conversions for their businesses? It starts with knowing how to add links to Instagram Stories with the Swipe Up feature so you can promote your website. Let's dive into that now.
What is the Instagram Swipe Up feature? The Instagram Swipe Up feature allows Instagram users to add a link to an Instagram Story. Users who view the Story can simply "swipe up" to open the link.
You'll be able to post exciting content regarding a new product, service, or event, and then encourage your audience to "swipe up for details." This gives brands a low-friction way to drive traffic from the Instagram platform, and it allows users to more seemlessly interact with brands directly from those brands' Stories.
Who can use Swipe Up on Instagram?
The Swipe Up feature is intended for brands and Instagram users, so Instagram limits availability to those who fit three criteria: You must have a business profile, it must be a verified account, and you must have at least 10,000 followers.
If you meet this criteria, continue reading to learn how to add a link to your Instagram story. If you don't meet the criteria, click here to find out your alternative options.
How to Add Swipe Up to Instagram StoriesCheck that you have 10,000 followers or a verified account. When uploading to your Instagram Story, click the icon at the top right that looks like a chain. Click "+ URL" to add a link to a web page. Type the URL into the text box. Click "Done" in the top right. When you're ready to publish, click the "+Story" button at the bottom right.
1. Check that you have 10,000 followers or a verified account.
You won't be able to follow the steps below if you don't.
I used LIKE.TG's official Instagram account for these instructions, since my personal account isn't verified (I also, you'll be surprised to hear, don't have 10,000 followers … ).
2. When uploading to your Instagram Story, click the icon at the top right that looks like a chain.
3. Click "+URL" to add a link to a web page.
This will allow you to designate which link to add to your Story. If you were interested in linking your Story to your IGTV video, you could choose that option instead.
4. Type the URL into the text box.
This will be the page that the user gets directed to when they swipe up on your Story. You'll want to copy it into the text box labeled "URL."
5. Click "Done" in the top right of the screen.
From there you'll be prompted to go through the process of publishing your Story.
6. When you're ready to publish, click the "+ Story" button at the bottom right.
Now, your published Story has a "See More" Swipe Up link.
How to Add a Link to Instagram If You Don't Have 10K Followers
If you want to promote products off of the platform, you may have to get a little creative to do it. Here are your options:
1. Directing your audience to an IGTV video.
IGTV (Instagram TV) is an app that allows you to create Instagram videos with a minimum length of 1 minute and a maximum length of 15 minutes (via mobile) or 60 minutes (via web). Unlike regular Instagram posts and Stories, however, IGTV allows you to add clickable links to the video description.
While Stories get more attention than IGTV videos, one tactic you can use is creating a Story that promotes the IGTV video with your link. This will allow you to get some level of click-through from your Story.
2. Directing your audience to the link in your bio.
Instagram also allows you to drop a link in your profile bio. In many cases, this real estate is best used to list the homepage of your website. However, if you want to drive traffic to a particular page, you could conceivably add the promo link and then include "link in bio" language in your Instagram Story to direct people there.
The main downside, however, is that you wouldn't be able to promote multiple links at once, so you'd have to coordinate the link you place in your bio to match the content you're currently creating.
Both of these methods may result in lower conversions because of the extra steps the user has to take in order to access the links. However, they're both excellent ways to earn traffic from Instagram as you build your audience to 10,000 followers.
Instagram Swipe Up Link Examples
1. @ Detoxinista Recipes
Food bloggers such as @Detoxinista use Instagram Stories' Swipe Up link to embed recipes on the platform. They wisely post images of delicious-looking food, which incentivizes users to swipe up to learn how to make it themselves. The link isn't a direct advertisement, but users are directed to Detoxinista's website, where they can find her cookbook and become familiar with her brand.
2. @Blavity #worldnotobaccoday
Blavity is a media company "created by and for Black millennials." They provide their audience with news, editorial, and lifestyle content that informs and entertains. In a recent campaign with L.A. Quits, Blavity promoted World No Tobacco Day to raise awareness of the harmful effects of smoking. You'll notice the "Swipe Up" call-to-action on the left. By doing so, users are directed to the L.A. Quits website where they can get resources for living a healthier tobacco-free life.
3. @Alifedotowsky Clothing Items
If you're a Bachelorette fan, you might've noticed the growing trend among Bachelor and Bachelorette contestants to become product influencers and embed Swipe Up links in their Stories. As a fashion and style blogger, Ali often takes pictures or videos of outfits she's wearing, with Swipe Up links so users can buy the items online. She also often incorporates discounts if users swipe up, further incentivizing a user to purchase an item from a brand's website.
4. @ Popsugarfitness Summer Sculpt Series
One of the most effective ways to use the Swipe Up feature is to offer your followers something of value, for free. @Popsugarfitness, for instance, introduced a Summer Sculpt series with a tempting offer -- "Swipe Up for a 10-Minute No-Equipment Booty-Shaping Workout". Who could say no to that? Ideally, as users obtain more value from your site, they'll spend longer on it and become stronger brand advocates.
5. @TheLipBar Cosmetics
The Lip Bar is a beauty brand that creates inclusive, vegan, and cruelty-free cosmetics products ranging from lipstick to tinted moisturizer. In this Instagram Story, The Lip Bar is promoting their summer sale with the tagline "Are ya'll ready for summer?" By swiping up on the Story, you can view one of their promoted products.
6. @Reebok Be More Human Campaign
Reebok created a powerful and timely campaign called "Be More Human", celebrating women's empowerment through fitness. On their Instagram Stories, they raise awareness for the campaign by showing famous women like Gigi Hadid or Danai Gurira, and when you swipe up, you learn more about Reebok's campaign and how you can get involved. On the site there are opportunities to purchase t-shirts or donate money, but it's evident Reebok is committed to staying focused on their messaging above all else, a noble pursuit.
Driving Traffic from Instagram
Instagram is a thriving platform, one that your customers are likely on. It only makes sense to use these tactics as well as other Instagram strategies to build awareness for your brand and grow your business.
Editor's note: This post was originally published in February 2020 and has been updated for comprehensiveness.
How to Turn Off Instagram's Activity Status Feature
Instagram scrollers beware: your favorite photo-sharing app has a feature that shows friends when you were last online.
Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram's “Activity Status” setting shows when you were last on the app. It’s now turned off by default in your account, but it’s better to be safe.
Let's go over how it works — then take a look at how you can turn it off.
How does the activity status feature work on Instagram?
The activity status feature shows people you’ve direct messaged (DM'd) when you were last online and whether you’re currently active on Instagram.
Your status is only shown to people you follow. So if someone follows you but you don't follow them back, they won't be able to view your status. The same is true for your friends. You can see when they were last online if they follow you back.
Your friends’ status is visible when you navigate to your direct messages:
Remember: the feature only shows whether you’re online and when you last accessed the app. Your friends won’t see the posts you’ve liked or commented on.
On the fence about turning it off? Read on to find out whether you should keep activity status on or off.
Should you keep activity status on or off?
There are a few benefits to keeping it on. It allows you to keep tabs on your friends’ online status without feeling like you’re intruding. That way, if you want to send a funny meme at just the right moment, you can expect your friend to see it immediately or soon afterward.
Turning it off, however, offers the great benefit of being able to access Instagram without anyone knowing. That means that you can answer DMs at your leisure, and you don’t feel as if anyone is keeping tabs on when you’re using the app. The one drawback is that once you turn the feature off, you won't be able to view anyone else's activity status.
If you want to keep your late-night puppy picture scroll fests completely private, don't fret. You can turn off Instagram's activity status feature with the following quick steps.
How to Turn Off Activity StatusOpen up the Instagram app on your phone.Navigate to your profile by tapping your profile picture on the far right of the bottom navigation bar.Click the menu icon on the top right-hand corner. Tap the menu item that says Setting. Click Privacy to enter your privacy settings.Click Activity Status under the Interactions heading. Once you reach the Show Activity Status option, toggle it off.
Here's the setting you're looking for:
Once that setting is toggled off, you're free to resume scrolling undetected. The best part? You can turn it on at any time if you change your mind.
Stay Private by Turning Off Your Activity Status
Staying private on social media is already difficult enough. To ensure that you’re not accidentally showing your activity status to those whom you’ve DM’d, turn it off in your settings. That way, you can enjoy privacy while you use the app.
Editor's note: This post was originally published in January 2018 and has been updated for comprehensiveness.
How to Add a Link to Your Instagram Bio
Every social network makes it clear how to put a link in your bio on their platform -- except Instagram.
Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer's official page. Facebook allows you to tag a number of different businesses, interest pages, and people in your "About" section, so you can let friends know who you work for, what brands you like, your alma mater, your relationship status, and so on.
What about Instagram?
Until recently, Instagram didn't give you a ton of space to brand your profile with hashtags and profile handles -- you could only link to their respective pages in photo captions. Websites were the only types of links you could put in your bio (hence the common phrase "link in bio").
What does "link in bio" mean on Instagram? If an Instagram user addresses their audience with the phrase "link in bio," it means they are directing them to go to their Instagram profile's bio section to access the clickable URL for the website they're promoting.
"Link in bio" is essentially a call to action, promoting more information available outside of Instagram's parameters.
But Instagram recently gifted us two new features: linkable profiles and hashtags, right in your bio. You can now add them alongside the link to your website.
How to Add a Link to Your Instagram Bio
Open your Instagram mobile app.
Visit your profile by tapping the person icon on the bottom right.
Tap "Edit Profile" at the top of the screen.
Write a custom description in 150 characters or less.
Add a brief link to your website in the form of yourdomain.com.
Add links to other profiles by tapping "@" followed by the profile's handle.
Add hashtags by tapping "#" followed by the hashtag you associate with.
Tap "Done" to save your bio.
Note: The instructions above apply to the latest version of Instagram -- 37.0 on iOS. You can also edit your bio on Instagram's website by navigating to your profile and clicking "Edit Profile" next to your name.
On the screen to the left, below, you can see how Instagram suggests popular hashtags as you edit the bio text field, just like it would when you add a hashtag to a picture's caption. On the screen to the right, you'll see the profile of a person who uses hashtags, profile links, and websites in her bio. You can also simply clean up your Instagram bio by creating a Start Page that will allow your followers to view all of your links across multiple platforms.
Things have changed at Instagram as of late, and you now have options to link to other pages you identify with right beneath your Instagram profile picture. But keep in mind that users who don't want their profile tagged in others' bios can opt to untag themselves.
It's best to reserve this space for the accounts you know would agree with the association you're making.
Editor's note: This post was originally published in March 2018 and has been updated for comprehensiveness.
The Power of WhatsApp Interactive Messages: Better Customer Engagement for API Users
Finding the perfect way to engage potential customers is a challenge a lot of businesses struggle with today. SMS is too binary while email campaigns are overused and often ignored due to inbox clutter.Users want a quick and simple way to communicate their needs while businesses want a cost-effective and automated conversion process. WhatsApp interactive messages work in favor of both parties. They offer WhatsApp API users the perfect opportunity to create a response-based messaging flow to get users to take action.WhatsApp interactive messages explainedSmall buttons that offer great results – this is the best way to sum up WhatsApp Interactive Messages, and a large part of what makes them the future of customer engagement. They are a combination of text, media, and call-to-action buttons that automate interaction with customers while ensuring personalization and clarity.This WhatsApp Business API feature enables users to create and send messages that customers can reply to by selecting one of the pre-defined responses.What are the different types of interactive messages available to WhatsApp API users?By creating an account with , you can create any of the following interactive messages on WhatsApp:WhatsApp List MessagesWith a 98% open rate, WhatsApp is reshaping the digital marketing landscape. A case study conducted by the Carrefour group in 2022 showed that they had a 35% higher engagement rate with WhatsApp audiences than with email audiences.Messages that contain a menu of up to 10 options that users can select. These messages are a great way for businesses to get straightforward information about what customers are looking for:Menus of products or services.FAQs.A collection of items (names, locations, times…).A certain order.WhatsApp Reply Button MessagesMessages that offer up to 3 buttons that customers can click on. These messages are useful for offering customers quick personalized responses in situations such as:Airtime recharge.Personal details updating.Reorders.Yes/No returns.Payment method selections.Specific additional options.WhatsApp Single-Product MessagesShowMessages that include an image and description of a single product from the business’ inventory. Businesses can use this type of message to display a specific product and prompt customers to proceed with purchasing it.WhatsApp Multi-Product MessageMessages that include a catalog of up to 30 products from the business’ inventory. Businesses can use this type of WhatsApp interactive message to showcase their products using different filters (by popularity, price, availability, etc.) offers API users a simple way to create and send personalized messages with products and catalogs. Check out our documentation to learn more.WhatsApp Location Request MessagesMessages that contain body text and a Send location button. The button gives users the option to share their location with the business.Things to keep in mindWhatsApp Interactive Messages are only available to medium-to-large enterprises using the WhatsApp Business API, not small businesses using the WhatsApp Business app.Businesses can combine multiple interactive messages in the same conversation flow.Users can only select one option from a list or button message.Users can choose a different option by going back and re-opening the message.Interactive messages can only be sent as responses to user-initiated conversations. They can’t be sent outside the 24-hour window or as active notifications.Interactive messages are only supported on the following platforms: iOS, Android, and web.How to create interactive messages on WhatsApp?For API users to generate interactive messages, they need to:Specify a message’s type to interactive and assemble the interactive object.Add common message parameters.Make a POST call to /messageCheck WebhooksUsers are welcome to explore Meta’s guidelines to get a detailed step-by-step walkthrough.Our recommendation: set up your webhooks to receive message status and inbound message notifications. This way, you can track if your message was sent and the answers you get from the users.Best practices for making your WhatsApp messages engaging and memorableFormat all messagesBusinesses today are targeting mobile device users, so all messages need to be properly formatted. The best way to ensure this is to follow character limits and structures provided by Meta.Clarify your messagesPeople today have a short attention span and they do not want to waste time reading long messages or solving puzzles. By using list messages and reply buttons, businesses can eliminate redundancies and give customers a clear path to what they expect.Build a smooth messaging flowEvery extra step you make customers go through increases the chances of them abandoning the conversation. By optimizing the flow of conversation with WhatsApp interactive messages, businesses make it easier for consumers to get from one end of the customer journey to the other.Use WhatsApp marketing tacticsLists, catalogs, and buttons are all valuable upgrades, but they are still additions to the core which is the message businesses want to convey. Creating a strong and concise text message with proper visuals still makes all the difference.What makes WhatsApp interactive messages such a valuable tool?Which of these would you choose – texting back and forth with a business to get a solution or clicking on a few buttons to get the solution? And that is the basic example of how interactive messages on WhatsApp make customer engagement more efficient. Here are some others to consider:Better response rateSince responding to these messages comes down to a select-and-click system, they can provide a higher response rate in comparison to the traditional type-and-message approach.Less chance of human errorMost people text while in the middle of other activities, which often leads to typing mistakes and unclear messages. With interactive messages, businesses can eliminate unclear or prolonged communication with pre-planned lists and reply buttons.Higher chance of conversionWhatsApp testing showed that interactive messages generate more responses and conversions than text-based messages. The fewer steps users need to take to get what they expect from a business, the higher the chances are that they will convert.How can interactive messages reduce friction in the WhatsApp customer journey?Selling on WhatsApp becomes much simpler when businesses can easily guide customers through every step of the opt-in process. WhatsApp interactive messages have the potential to personalize each conversation flow to ensure a tailored customer experience.
WhatsApp Button Reply Messages can be an opt-in/opt-out feature, giving users control over the type and amount of information they want to receive. That helps businesses segregate audiences into smaller groups and target them with more success. With these messages, you can maintain a higher quality rating of messages over long periods.
WhatsApp List Messages can help users specify what they are interested in. This step alone can replace the initial back-and-forth communication that can take days. With one message, you can make it easier to cater to the needs of each customer.
Use CasesDental practicesClinics can use the WhatsApp list message to provide available time slots for booking appointments or use Reply Buttons to confirm the payment method a customer wants to use.WhatsApp newsletterMedia businesses can use WhatsApp list messages to get users to select a specific topic they are interested in reading about (Sports, Travel, Technology, etc.) and personalize their subscription to those particular topics. Or they can use Reply Buttons to offer users the chance to subscribe/unsubscribe from their newsletter.Retail storesRetailers can use Quick Reply Messages to offer customers the option to purchase online or visit a store.They can use List messages to provide customers with different store locations and to promote in-store walk-ins. Or they can then use Single-Product and Multi-Product messages to make it easier for customers to order one or more products online.Customer serviceInstead of having customers call customer support centers and staying on hold, businesses can use the message to list down the FAQ menu that a recipient can choose from, followed up with a reply button message that gives them the option to email, call or request a call from the business.These are just some examples of how businesses can leverage interactive messages on WhatsApp to engage audiences. ’s marketing automation solutions for API users.Start leveraging WhatsApp interactive messages as an advanced API userChat marketing is opening new frontiers and getting more and more traction. People today spend hours on smartphones, making messaging platforms such as WhatsApp a gold mine for customer engagement.For businesses that use WhatsApp Business API providers such as , this is one of the many tools that can ensure business growth.
How to sell on WhatsApp in 2023 – Ultimate guide for commerce WhatsApp Business API users
Every business owner understands the importance of growing the number of channels you advertise on. Whether you’re looking to boost traffic, expand audiences, or improve your brand exposure, messaging platforms are a great way to achieve that. And you can’t really discuss messaging platforms without mentioning WhatsApp. In this article, answers the simple question of how to sell on WhatsApp but also why you should do it.8 reasons why commerce on WhatsApp worksGlobal coverage. With over 2.4 billion registered users worldwide, WhatsApp has a massive reach. This makes it an ideal platform for businesses to reach potential customers.Personalization. WhatsApp allows businesses to communicate with customers directly and personally, making it easier to build relationships and create a more personalized shopping experience.Convenience. By offering the ability to make purchases directly through the app, eCommerce on WhatsApp provides customers with a convenient and seamless shopping experience.Responsiveness. WhatsApp’s instant messaging platform allows businesses to communicate with customers in real time, making it easy to respond to inquiries and support customer needs.Trust. By offering a secure and convenient way to make purchases, eCommerce on WhatsApp can help increase customer trust in a business, which can lead to increased sales and repeat business.Customer experience. By integrating eCommerce features, WhatsApp can provide businesses with the ability to improve the customer experience by offering personalized recommendations, order tracking, and streamlined payment processes.Cost-effectiveness. WhatsApp is an affordable way for businesses to reach and engage customers. It requires no additional costs for setup or maintenance.Mobile-first. With the majority of WhatsApp users accessing the platform through their mobile devices, selling on WhatsApp is a mobile-first solution that can help businesses reach customers where they spend the most time.How to start selling on WhatsApp Business APIConsider what your goals are and what you expect from your WhatsApp leads. The WhatsApp Business app lacks a lot of the options that businesses and serious retailers need to take their sales to the next level. If this is something that you would like to explore, then you need to explore the options of WhatsApp Business API or WhatsApp Cloud API. If you want a more versatile option, WhatsApp Business Solution Providers like can offer you just that – a way for you to showcase and share your products with a wide range of customers and have them browse and add items to their cart without having to leave the conversation.In order to use the WhatsApp API for commerce, all you have to do is follow these steps:Upload your inventory to MetaCreate and connect your catalog to your WhatsApp Business Account (WABA)Set the Commerce settingsShare your products with customers (by using single-product and multi-product messages)Manage customer responsesUploading your inventory to MetaIf you want to sell on WhatsApp with ease, you should upload your inventory to Facebook in the form of a catalog.If your business already has a Facebook catalog, all you need to do is connect the catalog to your WhatsApp Business Account (WABA). This will enable you to share the catalog with customers via WhatsApp.If your business doesn’t have a catalog, you have two options:Create a catalog through the APICreate a catalog through the Commerce ManagerCreating a catalog through the APIThere are three simple steps to follow:Set up your catalog feed. Once you choose one of the supported feed formats, add inventory to your catalog with a set of universal attributes, which you can boost with recommended and additional attributes.Choose your product category.Schedule your feed upload.Creating a catalog through the Commerce ManagerOnce you create a Facebook page for your retail business and a Business Manager account, you need to follow these steps:Go to Commerce Manager → Get started → Create Catalog/Add Catalog → Select Inventory Type → Upload product info/Connect to a partner platform → Select Business Manager account your catalog belongs to → Name your catalog → Click Create.Connecting your catalog with your WhatsApp Business AccountGo to Business Manager and select your business.Open the dropdown menu.Click WhatsApp Manager.Select the account you want to connect to a catalog.In the left-hand menu, click Catalog.Click Choose a catalog.From the drop-down menu, choose the catalog that you want to connect.Click View catalog if you want to view or manage the catalog.Click Connect catalog.Your catalog should be connected, giving you the option to start sending single-product and multi-product messages to customers.Updating the Commerce SettingsDuring this step, you can use the WhatsApp Business Account > Phone Numbers endpoint to enable/disable the shopping cart and product catalog for separate business phone numbers. You need to keep the following requirements in mind:System User access token/User access token.The whatsapp_business_management permission.The System User access token requires full control over the WhatsApp Business Account.India-based businesses must comply with all e-commerce laws.Sharing products with customersTo sell on WhatsApp, retailers have to share products with customers. There are two ways to do this:Catalog Link MessagesThis refers to messages with catalog thumbnails that link to the entire catalog. To send this link, businesses need to assemble a wa.me link by appending the business’s phone number (country code included) to the end of the following string:https://wa.me/c/Example:https://wa.me/c/4915503173420Product MessagesInteractive messages that offer a brief description of up to 30 products from your catalog.To get more insight, you can explore the official guide for sharing products with customers.Managing responses from customersOnce your contacts receive Single or Multi-product messages, they have three ways to respond:Ask for more information about a product.Add product(s) to the shopping cart and place an order.You can track each response by checking the webhook alerts you received for each message. This is what a sample webhook for a message that has been sent successfully looks like:{"statuses":[{
"id": "message-ID",
"recipient_id": "16315555555",
"status": "sent",
"timestamp": "1518694700"}]
}
It’s important to save the message ID to track how customers are receiving that message.Useful interactive commerce features on WhatsApp APIAs the most popular instant messaging platform in the world, WhatsApp definitely has plenty to offer to businesses of all sizes, starting with its numerous interactive eCommerce features. If you want to sell on WhatsApp, you need to be able to present them properly.These features allow businesses to engage with customers, showcase their products, and make sales directly through the app. When you combine that with the WhatsApp Business API option, you get a great source of fresh leads for your business.Here are some of the key interactive commerce features on WhatsApp that you can use to your advantage:CatalogsShowcasing your products/services in a visually appealing way is an essential part of getting the attention of potential customers and sparking engagement. WhatsApp catalogs can include images, descriptions, and pricing details for each of your products or services, making them a great selling point. Make it easy for your customers to browse and make purchases by creating and sending catalogs via ’s WhatsApp Business API.Once you connect the catalog to your WhatsApp Business Account (WABA), you can start sending interactive messages such as Single Products messages and Multi Product messages.Quick repliesIf you receive a lot of follow-up questions from leads, you can use Quick Replies to give quick answers and keep potential customers engaged. Quick replies are canned responses to common inquiries that can help your business boost customer experience and sell products on WhatsApp. Also, this is a great way to automate part of the workflow of your sales team.Automated messagesAnother interactive and time-efficient way to cater to customer needs on WhatsApp is through the use of automated messages. You can set certain messages to automatically respond to customers based on specific triggers such as:Sending a message for the first time;Abandoning the shopping cart;Placing an order, etc.Order trackingOne of the most common questions that retailers receive is about tracking orders. By using the order tracking option on WhatsApp, you can give customers the option to track their orders directly. As a result, they receive shipping and delivery updates while you lighten the workload for your customer support teams.Payment integrationEnabling customers to handle the payment process via WhatsApp makes the shopping experience more appealing. By using integrations with payment providers such as PayPal or Stripe, businesses can accept and process payments directly through WhatsApp. Make sure to explore all the WhatsApp Business API integration options available.Customer serviceBy opting for WhatsApp API, businesses get the ability to offer customer service directly through the app. This step makes it easier for your customers to get the help and support they need instantly.These interactive commerce features on WhatsApp can help businesses streamline the sales process, improve the customer experience, and increase sales. By utilizing these features, businesses can provide customers with a convenient, personalized, and secure shopping experience directly through WhatsApp.5 best practices for setting up a shop on WhatsAppUsing WhatsApp as your storefront can definitely help you reach potential customers, especially when you already have a strong list of contacts. However, if you’re starting from scratch, it might be wise to go through the following guidelines before you start using WhatsApp to sell products or services:Step #1: Build your customer listEvery quality sales effort starts with defining your audience. A good place to start is to import existing contacts into your WhatsApp API. Once you have a list of names, the next step is to categorize them based on different factors:AgeGenderDemographicsInterestsPast purchases, etc.Once you have your audience profiles, it’s time to start planning a personalized approach for each of those groups. One of the useful features that you can explore here is the ability to send bulk messages to contacts at once.Step #2: Create a sales strategyIf you want to sell on WhatsApp, you need to have a structured sales plan. This will help you maximize your efforts and resources by giving you a sense of direction. Here are some of the steps you want to take when creating a sales strategy for WhatsApp:Profile your audience. Research who your ideal customer is and what their needs and interests are. This will help you create messages that resonate with them.Set clear goals. Determine what you hope to achieve through your WhatsApp sales efforts. For example, you might set a goal of making a certain number of sales per week or reaching a specific number of contacts.Choose the right products. Decide which products you want to sell on WhatsApp, based on their popularity, profitability, and potential to generate repeat sales.Step #3: Optimize your engagement rateOnce you have a contact list and a strategy in place, you need to focus your efforts on engaging with all the contacts on your list. An essential part of selling on WhatsApp is to maximize your customer engagement rate. Here are some helpful ways to achieve that:Personalized messaging. Marketers have proved that people react better when they feel that a message has been tailored for them specifically. Address your customers by name and include details that are relevant to them, such as their previous purchases or interests.Offer incentives. Consumers today love to get rewarded for choosing a brand. Provide incentives for customers to buy from you, such as discounts, promotions, free samples, etc.Use high-quality images and videos. The visual appeal of your offer plays a huge role when you want to sell on WhatsApp or any other platform. Showcase your products in the best possible light by using high-quality images and videos. This will help potential customers get a better sense of what it is that you have to offer.Respond promptly. Responsiveness is another essential factor in modern consumerism. Make sure to respond promptly to customer inquiries and messages. This will help build trust and establish a positive relationship with your customers.Step #4: Track your resultsBy measuring the effectiveness of sales efforts via WhatsApp, businesses will be able to draw clear conclusions on just how impactful this sales channel is. Make sure to create a list of key performance indicators (KPIs) to track the performance of your product sales on WhatsApp.Keep track of how many sales you make, how many contacts you reach, and what type of response you’re getting from customers. This will help you determine what’s working and what’s not, and make changes as needed to improve your results.Step #5: Keep up with new WhatsApp updates and trendsThe WhatsApp team is constantly working on improvements and new features to make the app more appealing to both businesses and customers. It’s important to follow these trends if you want to ensure success when selling on WhatsApp.A simple way to achieve this is to sign up for a WhatsApp Business API account. Gain access to detailed documentation about the various functionalities as well as blogs and newsletters from Meta’s official partners.Bonus tips for boosting your WhatsApp sales effortsEverything up to this point will help you learn how to sell on WhatsApp. Once you build the foundation, you need to tailor your approach to stand out. And the best ways to do that are to:Use a separate mobile device for your business.Ask customers for their phone contacts.Verify your business on WhatsApp.Create a broadcast list/group.Label chat threads and customers.Automate your messaging workflow.Include promotional and useful links.Personalize your messages.Create a schedule for your campaigns.Ensure the growth of your business by selling on WhatsAppIn conclusion, selling products through WhatsApp can be an effective way to reach potential customers and expand your business. By setting up your WhatsApp commerce strategy and using the interactive features that the app provides, you can tap into a deep source of prospects and watch your audience and revenues grow.For more information on how to sell on WhatsApp, contact the team. Learn how our WhatsApp Business API solutions can make your presence on this powerful platform stronger than ever before!
How to increase your chances of getting the WhatsApp Green Tick Verification
Guided by Meta, official WhatsApp API providers such as have helped transform WhatsApp from a personal messaging app to a powerful business communication tool. Today, hundreds of thousands of businesses around the globe are using WhatsApp to promote and sell products. And standing out among those businesses are the ones that manage to get a WhatsApp Green Tick Verification.What is the WhatsApp Green Tick?The green tick on WhatsApp represents the verification badge and indicates that the number belongs to an Official Business Account (OBA). To get the badge, businesses must undergo a detailed verification process and meet specific WhatsApp criteria.Why is getting the WhatsApp green badge so important?With a 98% open rate, WhatsApp is reshaping the digital marketing landscape. A case study conducted by the Carrefour group in 2022 showed that they had a 35% higher engagement rate with WhatsApp audiences than with email audiences.Verification translates into trust – it’s that simple. As a messaging platform with 2.4 billion users, every way in which a business can stand out in the eyes of users matters. For WhatsApp users, the green tick is a sign that marks an Official Business Account (OBA). It gives the business a stamp of approval in terms of authenticity and reputation, and that makes it easier for customers to engage and convert.Showcase a notable brand image – getting the WhatsApp Green Tick Verification is not an achievement that a lot of businesses can claim. Only brands that are well-established, reputable, and popular can claim the green badge.How to prepare for the WhatsApp Green Tick application processBefore you start the WhatsApp business account verification process, you need to meet all necessary requirements. Here are the 4 vital conditions for being eligible for a green badge:Create a WhatsApp API with (watch video).Verify your Business on Meta Business Manager (complete guide)Activate Two-Factor Authentication (complete guide)Get your display name approved (see the steps in our documentation)How to apply for a WhatsApp Green Tick VerificationOnce you meet all the above-mentioned requirements, you can apply for an Official Business Account (OBA) directly through the WhatsApp Business Manager.Login to WhatsApp ManagerClick on Account Tools on the left sidebarChoose your phone number and click on ProfileSubmit a request for an Official Business Account (Green tick for WhatsApp Business API)Make sure to carefully fill out all the required information before you click on Submit Request. If your request for verification gets rejected, you will have to wait for 30 days before attempting to apply again.Important note: Once you get a WhatsApp green badge, you won’t be able to change the display name without having to re-apply. Choose your display name with care before starting the application process.The average response rate for getting a response from WhatsApp is 2-4 business days. You can check the status of your application on the “Direct Support” tab in Meta Business Manager.WhatsApp Green Tick Verification denied!? No need to panicIf everyone could easily get the green tick, it would lose its value. Only a small percentage of businesses actually succeed in getting the green badge. And WhatsApp does not share details when they reject an application. But what they do is allow businesses to apply again after 30 days.Our suggestion: take 60 days to improve your online presence and traffic, to make sure that your chances are higher than they were the first time.4 tips that will boost your chances of getting a WhatsApp Green Tick VerificationBased on the experience of ’s customer support team, if you want to boost your chances and take the best possible approach to get an Official Business Account on WhatsApp, make sure to check these points off your list:Create an official website and email addressNobody wants to deal with a business that doesn’t even take the time to create official contact information. Having an email address and a website is one of the standards for professionalism today.Run Click-to-WhatsApp ad campaignsWhatsApp marketing campaigns show both audiences and Meta that you are an advanced platform user. The wider the range of your WhatsApp marketing activities, the more reasons there are for your business to get a WhatsApp green badge.Maintain a high-quality rating for your WhatsApp phone numberScaling your WhatsApp API account gives you a bigger claim when appealing for an OBA. So, if you want the best shot at getting verified on WhatsApp, you need to make sure that your messaging volume and quality rating are impressive.Learn how to upgrade your messaging tier and start from there.Raise your brand awarenessAccording to Meta, notability is one of the crucial factors for a business to get verified on WhatsApp. To become a notable entity, your business needs to establish a strong online presence. That means getting a lot of good publicity through PR campaigns on sites with high traffic.Negotiate publishing press releases about your business on niche-relevant websites and popular news sites. During the application process, you will be able to reference up to five publications. Make sure that each of them counts.Use WhatsApp links and QR codes to invite customers to follow your business on Facebook/Instagram and leave positive reviews about your business.How can help you earn an Official Business Account?As you have concluded by now, there are multiple factors that influence whether or not your business gets verified. That’s why it’s important to have a point of contact you can turn to for support. is an official partner of Meta and an official WhatsApp Business API provider. By setting up an account with us and becoming an advanced user, you can get the insight and support necessary to secure the WhatsApp Green Tick Verification for your business.
WhatsApp Newsletter Broadcast: Scaling Your Enterprise with Automated WhatsApp bulk messages
Sending WhatsApp Newsletter bulk messages gives businesses the ability to send a high volume of broadcast messages simultaneously to thousands of WhatsApp Business contacts.In this article, answers important questions about WhatsApp Newsletter bulk messages and why they are such an essential marketing tool for all WhatsApp API users.What are the options for sending WhatsApp newsletter?In theory, there are three known WhatsApp Newsletter tools that businesses can turn to:WhatsApp Business App. This official WhatsApp solution with basic features suitable for micro-small businesses that want to test the option of broadcast messaging on a limited number of contacts (up to 256 contacts).Unofficial tools. Unofficial tools are circumventing the use of WhatsApp Business API. WhatsApp bulk message senders that are free but not affiliated with WhatsApp. These come with high risks due to workarounds that disregard WhatsApp Policies.WhatsApp Business API. Using the official WhatsApp Business API offers a customizable option to send WhatsApp newsletter bulk messages with scalable messaging options, supported integrations, and the official WhatsApp Business API complies with WhatsApp Policies.In reality, while all three methods are functional, the official WhatsApp Business API is the only solution that allows businesses to scale and automate newsletter messaging to thousands of recipients with a minimal chance of getting banned by WhatsApp.Why is WhatsApp API the best choice for sending newsletters?Automated WhatsApp Newsletter MessagingWith the WhatsApp API, businesses can automate sending WhatsApp messages to thousands of prospects. This ensures that all WhatsApp newsletter messages are sent consistently and reliably while saving hours of time on manually preparing and sending messages.Medium-sized and large enterprises can easily schedule and manage WhatsApp broadcast flows with minimized operational costs and human error.All WhatsApp bulk newsletter messages sent through the API are encrypted and protected in a way that upholds GDPR and WhatsApp standards. Users are able to opt-out with the click of a button.With the integration-friendly options of ’s WhatsApp API, businesses can simultaneously message newsletter broadcasts to multiple contacts in their CRM database, improving productivity and responsiveness.Personalized automated messaging for WhatsApp newsletter subscribersEstablished brands build stronger relationships with customers by delivering content that is relevant and engaging to them.WhatsApp Newsletter and Promotions | Watch this video on YouTubeHere are some of the benefits of WhatsApp bulk messaging and WhatsApp Newsletters:Reach customers through their favorite messaging appIncrease your Open rates and your Conversion rate (45-60%)Boost Sales through WhatsAppScale your business with 1-on-1 communication and serviceEngage more customers with customized messages and offersReduce response timeSend Rich media messagesBenefit from constant updates and new featuresAchieve a more relevant and customer-centric communicationImproved customer engagement within WhatsApp newsletter flowsWhatsApp has over 2 billion active users, and over 300.000 businesses use the WhatsApp Business API. In 2022, people spent a global average of 17 hours per month on WhatsApp (April 3rd, 2023 – Statista). The potential is there – it’s simply a matter of whether businesses are profiting from it.By using the WhatsApp API to send bulk WhatsApp newsletter messages, businesses can reach a large audience and engage with customers in real-time with their WhatsApp broadcasts. And with the option of using interactive and multimedia broadcast messages, it becomes easier to guide users through the WhatsApp sales funnel, guaranteeing improved customer satisfaction and loyalty.Increased reach with WhatsApp newsletterWhatsApp API enables businesses to send messages to WhatsApp users all over the world, regardless of their location.With ’s WhatsApp campaign tracking and attribution software, businesses are in a better position to expand their reach and target new markets, which can lead to increased sales and revenue.WhatsApp newsletters can be very cost-effective, especially compared to mobile appsCompared to traditional marketing channels, sending WhatsApp API newsletter bulk messages through the WhatsApp API can be a cost-effective solution. Compared to creating and maintaining mobile apps, businesses can save on infrastructure costs and still deliver high-quality messaging to their customers.Example: With ’s WhatsApp API solutions and Marketing Automation team, India-based businesses that invest €4,000 in Conversation-Based Pricing (CBP) fees would be able to secure up to 481,927 Marketing conversations per month.Want to know how many messages you could send from other countries? Check out the conversation-based pricing tariffs on Meta here.Risk control and managementEstablished enterprises looking to invest large amounts of money into WhatsApp campaigns need to search for solutions that can guarantee success. As good as they might sound, cheap do-it-yourself solutions can’t deliver top results, especially for established companies.Combining a flat-rate API with the premium technical support of a professional marketing automation team, on the other hand, can guarantee quality results. Turning to official WhatsApp API solution providers such as increases the chance of ensuring a successful outcome from sending bulk WhatsApp messages.How does using the WhatsApp API for broadcasting minimize risks?Opting for the API solution eliminates the limitations of using the app and the unknown outcomes of using unofficial tools. It offers a safe way to reach the highest number of users. It also helps with managing all the risks involved with launching a big newsletter marketing campaign with the use of WhatsApp bulk message software.What are the risks of sending bulk messages on WhatsApp without an official API provider?
Violation of WhatsApp policies or updates.Unreliable and harmful to brand image.Inability to get a WhatsApp Green Tick Verification.Higher chances of getting banned.Limited messaging tiers.
No integration or chatbot options.No multi-agent access.Lower standard of customer service.No access to technical documentation.
What should API users know before sending bulk WhatsApp messages?To prevent dissatisfaction and protect users from spam, WhatsApp has protective measures that encourage businesses to create quality messaging campaigns when sending bulk messages on WhatsApp.WhatsApp phone number tiersWhile WhatsApp API users have the potential to send messages to an unlimited number of customers, they can’t do so instantly. Instead, users have to advance through Phone Number Tiers gradually.Phone Number Tiers represent the number of contacts you can bulk message. Higher phone number tier = more unique contacts that you will be able to message within a 24-hour period.WhatsApp Phone number status and quality ratingTwo essential factors for maintaining the ability to send bulk messages on WhatsApp.WhatsApp Quality RatingHow WhatsApp newsletter broadcast messages are perceived by customers and based on the response rate and communication. There are three types of ratings:High (green-colored)Medium (yellow-colored)Low (red-colored)Phone number statusThere are five statuses for WhatsApp phone numbers:If your quality rating remains low for a week, your account gets downgraded to a lower tier, and its status changes back to Connected. And if a phone number reaches its messaging limit with a poor quality rating, the number gets a Restricted status, and the user is no longer able to send bulk messages.How to increase WhatsApp tiers and message quality ratingThe best way to advance through tiers and keep your rating in check is straightforward – make your WhatsApp bulk messages relevant to your contacts! Here is a simple example of how easy it will be to upgrade tiers:If you want to learn more about tiers, quality ratings, and messaging limits, you can find it all explained here.How to launch a successful WhatsApp newsletter bulk messages campaign?Setup a WhatsApp Newsletter broadcast with There are two things that a business needs to start sending WhatsApp bulk messages – an official WhatsApp Business API account and an integrated WhatsApp bulk message sender solution. is an official WhatsApp API provider that has a WhatsApp Marketing Automation team specialized in helping enterprises increase sales with bulk messaging. In addition to the team, there is also a variety of partners who offer customizable messaging software solutions.Create WhatsApp newsletter marketing campaigns with the support of ’s teamWhatsApp Business API users need to create templates for messages and get them approved by Meta in order to send bulk WhatsApp messages. ’s Marketing Automation team caters to the unique needs of all enterprises looking to create high-impact and hyper-personalized bulk WhatsApp messaging campaigns for subscribers:Custom WhatsApp Channel setupWhatsApp Green Tick Verification AssistanceTailored opt-in and opt-out methods (QR codes and interactive messages)Automated messages workflow creationCampaign KPIs tracking and analysisOnce the WhatsApp newsletter bulk messaging flow is established, businesses will be able to engage with thousands of subscribers based on phone number tier and quality score.How to send a newsletter via WhatsApp without getting banned?One of the most common risks with WhatsApp group messaging is that businesses can easily get banned. To prevent this, just stick to these guidelines:Uphold WhatsApp guidelinesBulk messages need to comply with WhatsApp’s Business and Commerce Policies. Any violation of WhatsApp policies can easily lead to your business losing the ability to send WhatsApp messages altogether.WhatsApp business account verificationBusinesses with a WhatsApp Green Tick Verification have lower chances of getting flagged by customers. The green badge portrays brand legitimacy and reputation, making it a vital element in high-performance WhatsApp bulk messaging. A good place to start is by learning how to increase your chances of getting the WhatsApp Green Tick.Get consent from recipients before messaging themSpam raises flags and leads to getting banned by WhatsApp. Enterprises must use opt-in/opt-out methods to get users to confirm that they want to start/stop messages from your business. ’s team can create prefilled messages with QR codes or Quick Reply Interactive Messages to get quick responses from customers, which has two benefits:More conversations result from users scanning the QR code or clicking a WhatsApp chat button.Lower chances of getting reported and blocked due to users being able to unsubscribe from receiving messages with one click.Respect the users’ privacyBusinesses are professionally obligated to protect the personal information of their users. Ensure never to share information about your users beyond WhatsApp communication, and you will minimize the risk of getting banned.Track and improve the response rateIf messages are not getting a high enough response rate, businesses might want to consider reworking them to make them more engaging. Forcing open-ended welcome messages or messages that are just not interesting will only lead to getting banned due to spam.Finally, use an official WhatsApp Business API solutionWhatsApp has the authority to control and ban its users, so why risk such retaliation by using unofficial tools that might not comply with WhatsApp terms of service? Instead, eliminate this risk by turning to tried and tested WhatsApp API providers such as . That way, you minimize any risk of getting banned for using shady WhatsApp bulk messages software.Use casesBusinesses around the world are already successfully using ’s bulk WhatsApp messaging solutions to generate interest and build communities with WhatsApp audiences. Here’s how some of them are doing it:WhatsApp community channel for FC Köln fansWith the technical support of , BILD decided to create a WhatsApp News Channel for devoted supporters of FC Köln. With a paid subscription, loyal fans of this football club get daily updates about club member activities both on and off the pitch. You can read the full story here.Weekly digital leaflets for Rewe customersTo prevent the use of raw materials in the printing of its weekly promotional flyer, the German food retailer Rewe found an eco-friendlier solution through the use of WhatsApp. With the help of ’s WhatsApp API, Rewe has transitioned to providing customers with digital leaflets via WhatsApp bulk messaging, and the results have exceeded all expectations. Read more about it here.What comes next?By using ’s Official WhatsApp API, businesses get more than just access to WhatsApp bulk message software. From strategizing and implementation to WhatsApp marketing automation and CRM integration, ensures that any investment in the messaging platform delivers on its full potential.Most importantly, ’s expertise and guidance can ensure that brands remain on the right side of WhatsApp’s strict rules and regulations at all times.
What are some of the examples of WhatsApp Newsletter use cases?Here are some WhatsApp Newsletter Examples: 1. Aldi Süd implemented a new and highly sustainable method of distributing their leaflets, resulting in one of Europe’s most successful WhatsApp newsletter campaigns. Additionally, Aldi Süd enhanced engagement on WhatsApp by incorporating contests.2. REWE ceased offering printed flyers starting in 2023. In their quest for an alternative, REWE chose the solution to deliver flyers to customers through their dedicated WhatsApp channel. Customers were able to subscribe to these updates at any time and were subsequently kept informed on a weekly basis.3. Vodafone Qatar executed a fruitful campaign that resulted in the acquisition of 5000 new leads with ads that click to WhatsApp and automated messages.Consequently, the company designated a dedicated annual media budget specifically for ads with WhatsApp click capabilities.What is WhatsApp Newsletter?It is a Newsletter that is sent via WhatsApp to a large number of subscribers. The Newsletter can be sent Manually through broadcast or bulk messaging features for small businesses. However, Enterprises with thousands of subscribers can automate sending their Newsletter messages via WhatsApp through marketing automation tools.How do I send a WhatsApp Newsletter?The best way to send a WhatsApp Newsletter is through the WhatsApp Business API provided by an official BSP like . has a dedicated WhatsApp Marketing Automation team that can set up a newsletter campaign for Enterprises in 2 to 3 weeks. However, smaller businesses with a smaller number of subscribers can send newsletters through broadcasting or bulk messaging tools.
Click to WhatsApp Best Practices
By following the best practices for ads that click to WhatsApp below, businesses can create more effective and impactful interactions with customers. This can result in improved customer engagement, higher conversions, and better marketing outcomes.Create a seamless user experienceHow people view Facebook ads that click to WhatsAppIs the ad setting the expectation of a chat? Ads that Click to WhatsApp often feature Business-as-usual creative assets with a Click to Action button underneath. This makes the journey from ad to chat appear disconnected, eventually leading to suboptimal engagement. Below you can see an image showing the order in which the viewer’s attention goes:Tips for an effective chat experience on WhatsAppMake sure your ad clearly indicates that users can engage in a chat conversation. Sub-optimal engagement can occur when the ad and chat experience appear disconnected.Use ice-breakers to set the context and build a seamless bridge or handover from the CTWA ad. For example: “Hi! Welcome to <Brand + Project name> Let us find you a dream home today!” or “Hi, let’s make your money work harder by investing with <brand name>”Incorporate qualifying questions to improve lead quality and gather relevant information and reiterate the utility of your product or service to nudge users along the journey.For example, an online retailer runs a click-to-WhatsApp ad showcasing their latest collection with a “Chat Now” button. The ad visuals and messaging align with their brand image, seamlessly transitioning from the ad to the WhatsApp conversation.Frameworks for crafting engaging messagesUse different messaging approaches to engage users in a chat conversation. Ready-to-use messaging frameworks can help you create more conversational CTWA ads.Framework #1: “Provoke Resolve Chat” – Make a bold pitch to prospects and provoke them to take action.Framework #2: “Attention Benefit Chat” – Use curiosity to turn passive consumers into active chat participants.Framework #3: “Problem Solution Chat” – Empathize with your customer’s problems and offer solutions.Consider the Ad Ecosystems for different industriesTailor your messaging to the specific industry and its target audience.For example, a language learning platform runs Ads that Click to WhatsApp in the EdTech ecosystem, offering a free trial and personalized course recommendations. By understanding the specific needs and pain points of students, they attract more leads through WhatsApp conversations.Some specific ecosystems are:EdTech Ad Ecosystem: Use messaging lead-ins such as free registration, scholarship offers, and easy access to attract potential students.HealthTech Ad Ecosystem: Focus on incentives, reassurance, and cost benefits to encourage users to engage in a chat for consultations or appointments.FinTech Ad Ecosystem: Gather basic information to provide suitable insurance or investment plans tailored to users’ needs.Use Ad placements formats to maximize performanceUtilize various ad formats to reach a wider audience. In order to maximize delivery and performance, develop a toolbox of assets (like a mix of video and images) that can run across all available placements.Recommended formats include a 9:16 video image for Facebook Stories, 4:5 video for Facebook News Feed, Facebook Marketplace, and Instagram Feed, and 1:1 image for Facebook News Feed, Facebook Marketplace, and Instagram Feed.For example, a fashion brand creates video ads for Facebook Stories, showcasing their latest collection in a visually captivating format. Utilizing the optimal format for each placement increases engagement and drives more WhatsApp conversations.Engage users by quickly capturing their attentionGrab the audience’s attention from the beginning. Some quick tips are:Start your ads with captivating moments to immediately grab users’ attention.Incorporate branding early to create brand recognition and association.Put your main message or offer front and center to communicate the value proposition clearly.For example, an electronics retailer runs an Ad that Clicks to WhatsApp featuring a stunning visual of their flagship smartphone with a limited-time discount. By capturing attention with the striking image and highlighting the discount, they entice users to initiate a WhatsApp conversation.Don’t rely on soundWhen using videos, make your ads visually appealing and understandable, even without sound.Some quick tips are:Start with your most captivating momentsCreate an engaging copy using text and graphics to deliver your messageIncorporate your branding earlyPut your hero front and centerTell your story visuallyTry captions layer on contentHighlight key elements and feature productsExplore vertical framesFor example, a food delivery service creates an Ad that Clicks to WhatsApp that showcases mouth-watering food images and overlays them with text describing their various cuisines and quick delivery. Even without sound, users can understand the value and convenience through visuals and text.Use the Facebook Mobile Studio and Creative Hub to simplify ad creationUse mobile tools and creative mockups to simplify the ad creation process and generate attention-grabbing ideas.Mobile Studio: Create Mobile First AdsWith the Mobile Studio, learn how to make great ads directly from your phone with video tips, a planning brief, and app recommendations.You can find great Mobile ad best practices, such as:Core basicsAdd your logoCraft a single-minded messageInspire action with a strong CTAAdding motionAnimate textBuild simple animationOptimizing video for mobileCapture attention in the first 3 secondsKeep video length under 15 secondsDesign for sound offShoot vertically or for squareCreative Hub: Build mockupsThe Creative Hub allows for a faster and easier way to produce ideas that capture attention and delight people on mobile platforms. Be inspired, explore possibilities, create mockups, and share your ideas effortlessly.For example, a small business owner can utilize Creative Hub to explore different ad formats and designs for his click-to-WhatsApp campaign and the Mobile Studio in order to check if it’s adequate for mobile devices. By experimenting with various ideas and mockups, they optimize their ads for maximum impact.Reinforce your value propositionReinforce the value proposition of your product or service to keep users engaged.Continually remind users of the value and benefits they can gain by proceeding with the conversation or taking the desired action.Emphasize how your product or service can solve their problems or meet their needs.Highlight unique features, special offers, or exclusive benefits to maintain user interest.For example, an e-commerce platform uses Ads that Click to WhatsApp to promote a limited-time sale. Throughout the conversation, they emphasize the exclusive discounts, fast shipping, and hassle-free returns, reinforcing the value users can gain by making a purchase.Build a good chatbot flowBuilding a well-structured chatbot flow is crucial for delivering a seamless user experience and achieving the desired outcomes. In this guide, we will explore three different industries—Real Estate Lead Generation, Edtech, and FinTech—to provide journey flow guidance for each. By understanding the specific requirements and objectives of these industries, we can create effective chatbot conversations that engage users and drive successful outcomes.Some examples of important parts of the chatbot flow are:Welcome messageHi! Thank you for getting in touch. What can we help you with?Options in buttonsHi, welcome! We’re here to help you choose the perfect product for your needs. Please select one of the following options to start.Options in buttonsOpt-in requestClick on Continue to allow us to reach out to you via Whatsapp in the future.Please click on yes to receive news and promotions in the future via WhatsApp.Data validationPlease give us your name and date of birth so we can identify youPlease enter your query or choose from the following options:Account inquiriesProduct informationTechnical supportCustomer serviceIf the data is incorrect:I’m sorry, but the email address you provided is invalid. Please enter a valid email address.Hello! We need your confirmation regarding [specific action].Re-engageHi there! It looks like you’ve been away for a while. Is there anything else I can assist you with?Hello! Just a friendly reminder that we’re still here to help with your previous question. If you need any further assistance, please don’t hesitate to ask.I’m still here to assist you! If you have any questions or need help, just let me know. I’ll be happy to jump back into the conversation.It seems you may be busy at the moment. Remember, I’m always available to assist you whenever you’re ready. Just drop me a message or visit us at www.greatcompany.com. Have a great day!In conclusion, incorporating these best practices for Ads that Click to WhatsApp is not just a recommendation but a strategic imperative for your campaign’s success. By seamlessly connecting your ads to chat conversations, engaging users with compelling messaging frameworks, and tailoring your approach to specific industries, you have the power to captivate your audience and drive meaningful interactions. With the ability to leverage different ad formats and placements, you can reach a wider audience and maximize performance.Additionally, by reinforcing your value proposition and building a well-structured chatbot flow, you can create a persuasive and seamless user experience that leads to higher engagement, better lead quality, and, ultimately, greater business outcomes. Embrace these best practices and unlock the full potential of your Click to WhatsApp campaigns.
Adding WhatsApp to your website – the perfect guide for WhatsApp API users
Have you been searching for a way to boost customer engagement while saving money on WhatsApp conversation costs? Adding WhatsApp to a website as a live chat feature is the solution! And all you need is a WhatsApp API account and this guide.Having WhatsApp on your website can lower the cost of generating leadsWith the WhatsApp chat option, WhatsApp Business API users get to use an opt-in method that motivates users to initiate a conversation. User-initiated conversations cost less and fall under Free Tier Conversations. The WhatsApp chat option drives more user-initiated conversations, which automatically reduces the cost per conversation after the free 1,000 conversations threshold.Can the WhatsApp chat option increase the success rate of ads?When users follow an ad to a landing page and like what you see, they want to be able to easily get in touch with a business. Having a WhatsApp chat button makes it easier for potential customers to engage with your business. It also builds trust since users are able to get real-time responses. Having a live chat service increases a company’s conversion rate by 3.87% (Popupsmart, 2023).What about businesses that don’t have live chat?Efficient as it is, not all businesses offer the live chat option, and there are alternative solutions for adding WhatsApp to your website. By using click-to-WhatsApp links and QR codes, businesses can help customers initiate a conversation from a variety of marketing channels. The link or code can lead customers to send messages to WhatsApp or it can lead them to a landing page, Contact Us page, etc.Each WhatsApp interaction has the potential to become a conversion. That is why it’s important to store each number that initiates a conversation. WhatsApp API users can then create contact databases and send promotional bulk messages to engage customers.Using attributions to manage leads – why and how?Understanding where leads are coming from can help a business personalize its approach, enhancing the chances of conversion. That is why in addition to integrating WhatsApp on a website, WhatsApp API users should explore third-party tools for tracking and managing contact lists. has numerous partners that offer customizable tools that users can easily integrate with WhatsApp:ChatbotsCRMsAutomated Workflows via ZapierRule engine featuresExplore our integration documentation to learn more about the different options available to ’s API users.Why is having a WhatsApp Business API account essential?If you are not already a WhatsApp API user, official WhatsApp API Business Solution Providers (BSPs) such as can help you unlock the full potential of WhatsApp chat. The WhatsApp Business API integrates seamlessly with our chat widget and other business solutions such as Team inboxes, automation solutions, and CRMs. You can manage thousands of daily WhatsApp messages coming from your website through:High Service level with no delaysMultiple users and multiple devices accessAutomated responses and workflows (i.e. chat assignment and chat tagging)Integration with your CRM or Helpdesk24/7 customer support with the addition of the WhatsApp chatbot feature.The WhatsApp chat widget makes it easier for your business to respond to large volumes of customer queries, leading to a better customer experience.The most efficient ways to add WhatsApp to your websiteThere are different approaches that WhatsApp API users can take to drive customers to engage with them:WhatsApp linkThe very first option businesses can offer to customers is a simple link that they can click on to start a WhatsApp conversation. Like any contact link, it can be easily integrated into ads, emails, landing pages, articles, and other online promotional materials.How to create a WhatsApp linkUse https://wa.me/<number> where the <number> is your business phone number in international format. Omit any zeroes, brackets, or dashes when adding the phone number in international format. Example:QR codeTo create a QR Code for a number, go to Facebook Business Manager > WhatsApp Manager. You must have access to the WhatsApp API-enabled number (i.e. the number is visible in your WhatsApp Manager and is Connected).How to create the QR codeIn WhatsApp Manager, navigate to Phone numbers.Navigate to the phone number that you’d like to use for the code.Click Settings.Click Message links.Click Create message link.In the Message field, input the text for a pre-filled message that will populate for customers to edit and send to you after they scan the QR code. If you don’t add text, your QR code will pop up as an open-ended conversation when scanned.Click Save.You have the option to copy, download, edit, or delete the QR code link.Our recommendation: create both a click-to-WhatsApp link and a QR code. Why? Because you can cover more ground in terms of communication. You can include links in any digital format while QR codes can be imprinted on product packages, promotional flyers, and other advertising materials.Put it together and your business covers all its bases in terms of interacting with customers during any stage of the customer journey.WhatsApp chat widgetWhatsApp links and QR codes are simple and convenient, but far more practical for third-party communication channels and marketing campaigns. When it comes to your website, you want to simplify the user experience as much as possible. Having a visible and appealing chat button is what will drive the highest engagement rate.Creating a WhatsApp chat widget is the most efficient solution by far, and you can do it on your own in 5 simple steps:#1: Create a WhatsApp Business API account#2: Use ’s chat button generator and customize the chat widget
#3: Generate the widget code (it will be forwarded to your email)#4: Add the widget code to your website’s chat widget helps your business display a WhatsApp button on all of your website’s pages. All you have to do is follow the steps below:HTML website – copy/paste the code before the </body> tag on every page of your website.WordPress website – Go to Appearance → Theme file editor. Look for footer.php in the theme files. Paste your code in before the closing </body> tag. As an alternative, you can also use the plugin “Head, Footer, and Post Injections” to insert the code.Shopify website – Online store → Themes → Current theme. Click on “Actions” and then “Edit Code”. Look for the ‘theme.liquid’ code file and paste your code right before the closing </body> tag.#5: Test the WhatsApp chat button to ensure that everything is working correctly.Test your WhatsApp chat regularly to ensure that it is functioning properly and that visitors are able to use it as you intended. Use analytics tools to track chat usage and identify areas for improvement. Modify canned responses in accordance with feedback from customers.2 bonus tips to maximize the impact of your WhatsApp chat buttonHow you present WhatsApp on your website will impact how users interact with it. That is why you should take the time to properly customize and optimize your widget. Here are some of the practices necessary for guaranteeing maximum results:
ResponsivenessFast responses show visitors that you value their time and are committed to providing excellent customer service. Additionally, quick response times can help you build a positive reputation and earn customer loyalty. We advise using ’s solutions that include saved and automated responses that help you achieve this with ease.
Smart AutomationAutomation tools can help you manage WhatsApp conversations efficiently, but they can’t answer all customer queries. Automated responses can feel impersonal and may not adequately address the needs of visitors. We advise using automation tools to support your chat efforts but be prepared to respond personally to complex queries or sensitive issues such as refund requests, booking errors, complaints, etc.
Use these tips to effectively integrate WhatsApp on your website and enhance communication with site visitors. Consult about any additional features or integrations that you might require.How can help you add WhatsApp to your websiteIn addition to the chat widget generator and detailed WhatsApp API documentation, offers global support for its clients. Our team can provide businesses with the knowledge and tools to integrate WhatsApp on websites quickly and with ease. Use the full potential of WhatsApp Business API with the solutions, integrations, and support of our team!
A Comprehensive Guide to Effective Marketing Messages on WhatsApp
To ensure success, it is essential to adhere to best practices when planning, creating, running, and measuring WhatsApp marketing message campaigns.In this guide, we will explore the purpose of marketing messages, their value for WhatsApp Business clients, and dive into the best practices that can help businesses get better marketing results.Understanding WhatsApp Marketing Messages:Marketing messages on WhatsApp refer to business-initiated messages that cover various stages of the marketing funnel. They can include:promotions;offers;welcome and closing messages;update;invitations;recommendations;or requests to respond or complete a transaction.These messages are best suited for enabling businesses to build relationships with their customers beyond simple transactions and engage in full-funnel conversations that lead to outcomes such as building awareness, converting leads, driving sales, and fostering loyalty.The Superiority of WhatsApp Marketing Messages:According to a recent survey by Kantar conducted among WhatsApp users in India, Indonesia, and Brazil, marketing messages on WhatsApp have proven to be highly effective.67% of businesses reported that marketing messages led to higher conversion rates compared to alternative marketing channels. Furthermore, 77% of businesses reported that these messages were found to have a wider reach, reaching a larger audience than other marketing channels such as SMS text, email, push notifications, and paid media efforts.Marketing messages across the customer purchase funnelStarting with the awareness phase, businesses can use these messages to generate leads and to share information about new products or services. In the consideration stage, marketing messages can aid in assisted selling, provide non-targeted offers, offer product recommendations, and highlight price drops.For the purchase and post-purchase stages, personalized product recommendations and targeted offers can enhance the customer experience. Lastly, re-engagement can be achieved through marketing messages focused on upsells, addressing cart abandonment, providing loyalty offers, and reconnecting with lapsed subscriptions.Optimizing Marketing Message Opt-ins:To ensure that marketing messages are expected and valuable to recipients, it is crucial for businesses to obtain opt-ins in advance. Here are some best practices to consider:Expected: Confirm that individuals have already opted in to receive information via WhatsApp and provide an opt-out button to honor their preferences. Sending a confirmation reply to users who choose to opt out is also essential.Explicit: Clearly communicate the types of messages customers are opting in to receive and respect their choices. Separate marketing messages from transaction updates to avoid confusion.Timely: Send messages at logical times, such as soon after engagement with the business or according to a requested cadence.Relevant: Personalize messages to each customer, ensuring they contain valuable information and clear calls to action. Avoid sending non-personalized or excessively long messages, as they tend to result in low-quality engagement.Crafting Compelling Marketing Message Copy and DesignTo make your marketing messages more effective, consider implementing the following strategies.Personalize the ExperienceTailor your message to resonate with individual customers by leveraging their past purchases and browsing behaviors. Include additional information related to their interests, such as products they have browsed or valuable offers.Make the Message TimelyRelate your messages to seasonal events or recurring occasions tied to previous purchases or recently viewed products. Additionally, avoid bombarding users with excessive promotional messages, as this may lead to frustration and potential blocks or reports.Include IncentivesDrive purchases by highlighting competitive pricing online, as well as offering promotional incentives when appropriate. Clearly explain the user benefits associated with the offer, ensuring users understand how it works.Emphasize Quality and TrustEnhance message effectiveness by eliminating spammy signals, using concise and clear language, and referencing product selection, quality, and service features. Highlight aspects such as delivery quality, easy support and returns, or secure payment options like cash on delivery.Vertical-Specific Copy and Design ThemesTailoring marketing messages to specific industries can further enhance their impact. Here are some examples:Retail/E-commerceConsider product updates, such as informing customers about products back in stock or sending abandoned cart reminders. Provide product recommendations that complement their previous purchases or introduce relevant offers and promotions.Financial ServicesFocus on product recommendations, such as new credit card options, credit lines, or installment plans. Offer relevant discounts or partnership opportunities. Additionally, utilize application verification messages for credit cards or loans.Measuring Marketing Message ROI:To assess the success of your marketing message campaigns, it’s essential to set up proper attribution tracking and analytics. Consider the following information to track for an attribution table:Message Template Name: Assign a unique name to each message template to attribute events accurately.Phone Number or User Identity: Track the identity of the user who took action. This could be the phone number or other identifying information you already have.Read Timestamp: Capture the time at which the user read the message template.Event Timestamp: Record the time at which the predefined event occurred for the user.Unlock Your Success with WhatsApp Business Marketing MessagesBy implementing these best practices, businesses can leverage the power of marketing messages on the WhatsApp Business platform to engage customers, drive conversions, and build lasting relationships.Remember to personalize the experience, focus on relevance and timeliness, and emphasize quality and trust.Additionally, don’t forget to measure your campaign’s success through proper tracking and analysis. By following these guidelines, you’ll be on your way to unlocking the full potential of WhatsApp Business marketing messages and achieving your business objectives.
Unleashing the Power of WhatsApp Marketing for Authentic Connections
WhatsApp can be an effective tool for marketing and sales if features like WhatsApp newsletter, Marketing automation, and analytics tracking are leveraged.This article discusses the WhatsApp API features businesses can use to launch their WhatsApp Marketing campaigns effectively. Additionally, the article will cover products and catalogs, payments, business search, and marketing messages to drive lead qualification, sales, and customer engagement.Why Do Customers Love WhatsApp?One-on-One ConversationsWhatsApp provides a unique platform for one-on-one conversations, akin to phone calls or emails, but without the need for picking up the phone or scrolling through an inbox. It enables businesses to establish personal connections with their customers, fostering a sense of authenticity.Conversational ExperienceLike a phone call, WhatsApp facilitates two-way, customer-centric conversations, allowing businesses to engage in meaningful dialogues. Unlike waiting on hold, WhatsApp conversations are prompt and hassle-free.Asynchronous MessagingWhatsApp offers the flexibility of immediate, interactive responses, as well as the convenience of responding at one’s leisure. This asynchronous nature ensures that businesses can maintain conversations even if customers are not available at the moment.A Beloved PlatformGiven that customers already use WhatsApp to communicate with friends and family, businesses can tap into this pre-existing familiarity. Leveraging a platform customers already love enhances their comfort and receptiveness to engaging with brands on WhatsApp.The Potential of WhatsApp in terms of Marketing Metrics:WhatsApp’s potential for marketing and sales is truly remarkable. Let’s take a look at some key statistics that highlight its effectiveness.98-99% Open Rate: Compared to the average email open rate of 5% to 25%, WhatsApp boasts an outstanding open rate, ensuring that your messages reach most recipients.45-60% Conversion Rate: With an average conversion rate 12 times higher than SMS strategies, WhatsApp proves to be a highly effective channel for driving conversions and sales.50% Click-through Rate: In contrast to the average email click-through rate of 2.91% across industries, WhatsApp achieves an impressive 50% click-through rate, indicating high user engagement.83% Engagement Rate: With an engagement rate between 1% and 3.5% on other channels, WhatsApp’s 83% engagement rate clearly demonstrates its ability to captivate and involve customers.Resources for Lead Qualification and Sales in WhatsApp: Products and CatalogsTo effectively utilize WhatsApp for lead qualification and sales, businesses can leverage the following resources:Create your WhatsApp Catalog: Upload your inventory in catalog format to Facebook and connect it to your WhatsApp Business Account. Populate the catalog with essential products, focusing on high-demand and top-selling items.Send Product Messages: WhatsApp offers two types of product messages. Single Product Messages display detailed information about a specific product, while Multi-Product Messages allow customers to explore multiple items from your inventory, showcasing up to 30 products.Resources for Lead Qualification and Sales in WhatsApp: PaymentsBusinesses can explore the potential of WhatsApp Payments, which allows customers to make secure payments directly within the app. This feature is currently available in beta for testing.Resources for Lead Qualification and Sales in WhatsApp: Business SearchWhile currently available only for verified businesses in Brazil, Indonesia, Mexico, Colombia, and the UK, WhatsApp Business Search is set to launch in India soon. This feature enables customers to discover and connect with businesses more easily.Utilizing WhatsApp for Marketing Messages:WhatsApp’s marketing messages feature provides an opportunity to engage with customers who have already opted in to receive information. When crafting marketing messages, keep the following key factors in mind:Expected: Customers have willingly opted in to receive information over WhatsApp, so it’s essential to deliver messages they anticipate and welcome.Timely: Send messages at logical times, such as soon after customers engage with your business, to ensure relevance and increase the likelihood of response.Relevant: Personalize messages to cater to individual customers, providing valuable information and clear call-to-action prompts.Enhancing WhatsApp Traffic and Conversion:To drive traffic to your WhatsApp channel and maximize conversions, consider the following approaches.Ads that Click to WhatsApp (CTWA)According to research by WhatsApp, CTWA ads generate a conversion rate seven times higher than ads leading to external pages. Utilize CTWA ads on Facebook and Instagram to attract new users and engage in 72-hour-long free conversations.WhatsApp FunnelLeverage messaging conversation threads to create persistent dialogues that address users’ needs. CTWA ads can also be used for remarketing purposes, targeting leads that dropped off from your traditional sales funnel or eCommerce webpage.Choosing the Right WhatsApp ResourcesDepending on your specific goals, different WhatsApp resources are better suited for various purposes:Awareness Content: For increasing traffic to your WhatsApp channel, CTWA ads are ideal, as they allow for free conversations for 72 hours with new users from Facebook and Instagram.Re-Engagement: To bring back disengaged leads, personalized CTWA ads on Facebook and Instagram can be effective. Additionally, marketing messages can be sent to opted-in users based on their interests.Sales Conversion: CTWA ads personalized for Facebook and Instagram, along with marketing messages, can be leveraged to drive sales conversions and showcase offers or products.Post-Purchase and Loyalty: For post-purchase communication, loyalty programs, and upselling, personalized CTWA ads on Facebook and Instagram, combined with marketing messages, prove to be valuable resources.Embrace the power of WhatsApp MarketingWhatsApp marketing presents an unparalleled opportunity for businesses to establish authentic connections, drive conversions, and foster customer engagement. With its unique features, impressive reach, and high conversion rates, WhatsApp offers a powerful platform for businesses to interact with customers one-on-one.By utilizing resources such as products and catalogs, payments, and marketing messages, businesses can leverage WhatsApp to its fullest potential, enhancing lead qualification, sales, and customer satisfaction.
WhatsApp Marketing: Effectiveness & Best Practices
WhatsApp marketing is simply promoting a brand, product, or service via the WhatsApp messenger app. The process involves acquiring audiences through multiple sources (such as ads, QR codes, and links) and directing them to a WhatsApp Conversation where lead generation conversions happen.However, the old and usual Marketing questions remain: How effective is Marketing through WhatsApp? Can its performance be tracked and measured? What are the conversion rates ROI for such campaigns?This article addresses all these questions and guides you through the best practices for launching an effective and successful WhatsApp Marketing campaign.Is WhatsApp Marketing Truly Effective?Besides the fact that you’d be targeting your audience through one of the world’s most popular messaging apps, implementing a WhatsApp marketing strategy can help you achieve great and cost-effective results. An industry expert and former Google employee stated that advertisers got the best ROI from Meta’s click-to-messenger ads.(Source: Alpha Sense 11 Sep 2023)– Advertisers that are using Meta Click-to-Messenger ads are currently seeing “best ROI of anything they are doing in digital advertising.”.wp-block-gutenbee-paragraph.block-04b5e7-8f31-4c { padding: 25px 25px 25px 25px; text-align: left; }So, not only is WhatsApp a popular platform through which new audiences can be targeted, but if done well, Marketing through WhatsApp can be cost-effective, and it can reap great results such as high conversion rates and positive ROI for businesses and enterprises.WhatsApp marketing success storiesHere are some examples of outstanding results achieved by big companies through WhatsApp marketing:Fever US Latin America
The company scaled WhatsApp Marketing to millions because WhatsApp is its best-performing conversion channel. 28,000 Joined the waiting list10,982 new leads39.5% conversion rate
Vodafone Qatar
Vodafone Qatar increased its marketing spend on WhatsApp Marketing after realizing its cost-effectiveness.5000 new leads$5.60 per lead
Pés Sem Dor – Brazil
WhatsApp was the company’s top-performing Marketing channel and the cost per lead was reduced by 20%.Positive ROAS75,000 New leads$2.60 per lead
Can WhatsApp campaign performance be tracked and measured?Yes, tracking a WhatsApp funnel from impression to conversion is possible. WhatsApp is end-to-end encrypted, and Meta (Formerly known as Facebook) doesn’t currently provide a native tracking and analytics platform for WhatsApp. And it is unlikely they will due to the channel’s encrypted messages and the data’s unstructured nature. However, tracking your WhatsApp Marketing campaign from ad impression to conversion is possible with ’s insights platform.The platform is GDPR compliant, and won’t have access to your conversations. However, you can track the frequency of specific keywords within a conversation and assign these as events or conversions.You can also attribute a conversion or event to its relative source, whether it’s a Facebook ad, QR code, or WhatsApp link displayed on a website (Wa.me link)What are the tools requirements for marketing on WhatsApp?Here’s a checklist of all the tools that are required to launch a successful WhatsApp Marketing campaign:WhatsApp Business APIThis sets the foundations for all the powerful WhatsApp marketing tools a business needs to launch a successful campaign. The WhatsApp business app is limited in terms of marketing, automation, and analytics featured. Therefore, it is best to use the WhatsApp Business API. Ads that click to WhatsAppAds that click to WhatsApp are ads displayed across Facebook and Instagram with a button that leads to a WhatsApp conversation with your business.When customers message you through click-to-WhatsApp ads, it counts as a free entry-point conversation, which reduces the conversation costs for your business..wp-block-gutenbee-paragraph.block-e27219-113d-43 { padding: 25px 25px 25px 25px; text-align: left; }Although not necessarily a requirement, these Facebook and Instagram ads with a WhatsApp button can effectively reach your target audience and drive them to initiate conversation with your business. QR codes WhatsApp linksJust like ads that click to WhatsApp, these aren’t necessarily a requirement. However, these can be displayed across different media types to drive more clients to start a conversation with your business.WhatsApp marketing automationWhen launching a WhatsApp marketing campaign, you should expect hundreds or thousands of messages from your target audience. The best way to deal with this is to automate messaging.Tracking Analytics platformYou can only determine whether a campaign is successful by being able to track and measure performance. A tracking and analytics platform such as ’s insights platform can help you track, analyze, and optimize your WhatsApp campaigns.How to market products services on WhatsApp?Defining a flow or funnel your target audience will go through before they convert and potentially become brand evangelists is crucial. So first, begin by defining your KPI goals and then map the user journey from impression to purchase or conversion. Here are the most important steps for creating your WhatsApp marketing funnel:
1. Define how your audiences will find out about your WhatsApp campaign:The first step is to define your target audience and through which media you’ll reach them. After determining your target audience’s demographics and preferences, you can select which media you’ll use to start your outreach campaign. The first contact point with your audience can be any of the following:Paid Facebook Instagram ads with a link to WhatsApp (Ads that click to WhatsApp)A QR code on print media (Posters leaflets), billboards, or TV adsA Wa.me link displayed on a web page, traditional print ads, billboards, etc.Choosing the right source of user acquisition depends heavily on your target audience and where they are most present or active. But it’s important to define this so the cost and effectiveness of this acquisition method can be measured and optimized in later stages.
2. Create the message automate conversations:If the first step is done nicely, you should expect your WhatsApp inbox to be flooded with messages. And the only way to deal with a high volume of messages is to automate your WhatsApp Marketing conversation.So This step involves:Tailoring your WhatsApp marketing messages based on your target audience’s details and preferences.Creating interactive messages and Click to actions within WhatsApp.Automating the messaging flow with a chatbot or marketing automation tool.Digital Leaflet in WhatsApp for ALDI SÜD — Watch this video on YouTubeYou can check our WhatsApp marketing automation solution to automate WhatsApp marketing messages and communicate with your target audience on a big scale.
3. Track, measure analyze performance :The only way to determine if your ads and automated messages are working and leading to conversions is by tracking their performance. You can track Ads and landing page performances through tools like the Meta Ads Manager, Google Analytics, Adobe Experience, etc.However, to track the performance of automated WhatsApp marketing messages or flows, you can rely on ’s insights platform. You can assign button clicks, keywords, or messages such as “order completed” as events and conversions through this platform. Ultimately, you can analyze the performance of different messaging formats and CTAs and see what works best for your business. Moreover, within the same platform, you can attribute these events and conversions to the right source, be it an ad, QR code, or WhatsApp links (wa.me) .
4. Optimize, refine retargetYou can optimize your campaigns for better outcomes after determining what works well and what drives the best results from your tracking and analytics platforms. ’s platform, for example, helps you identify at which stage your targeted audience is dropping out and which messages are leading to a leaky funnel. Based on this information and data, you can improve these messages or even do some A/B testing to define what works best for your business and target audience. This can help you highlight popular and frequent choices such as popular products categories and top sellers (e.g., clothes colors, design, size, etc.).
Key takeawaysHere are the most important points to keep in mind if you’re considering using WhatsApp as a marketing channel.– WhatsApp is a highly effective marketing channel with high ROI conversion rates– Ads that click to WhatsApp have a high ROAS, and they reduce conversation costs– Marketing automation can let you scale your campaigns easily– ’ campaigns insights tools include all the tools that are required to launch a successful WhatsApp marketing campaign.wp-block-gutenbee-paragraph.block-e5f190-3f9c-4a { padding: 25px 25px 25px 25px; text-align: left; }
Click to WhatsApp ads: How to drive outstanding results
Companies using click-to-Whatsapp ads as an entry point for conversations have witnessed unprecedented marketing results.Fever in the US and Latin America achieved a 39.5% conversion ratePes Sem Dor in Brazil reduced cost per lead by 20%An industry expert stated that advertisers got the best ROI from Meta’s click-to-messenger ads.(Source:Alpha Sense11 Sep 2023)The success of these ads depends on a combination of factors and tools that can help your business get the most out of them.This article introduces you to click-to-Whatsapp ads, their benefits, and the best way you can use them to optimize for ROAS and get high-quality leads.What are click-to-WhatsApp ads?Simply put, click-to-WhatsApp ads are digital advertisements with a WhatsApp Button that can be displayed across Facebook and Instagram in formats like stories, reels, and posts.This type of ad provides a specific solution to one particular problem: enabling an entry point for a specific audience to start a conversation with your business on WhatsApp.Other solutions or entry points include displaying QR codes or links across your media or channels. However, these methods aren’t as cost-effective as ads, and marketers don’t have complete control over the targeted audiences.What are the benefits of click to WhatsApp ads?This type of ads has multiple benefits for companies that want to advertise their products or services on WhatsApp. The benefits include a lower conversation cost, high-quality leads, higher conversion rates, and a positive Return on ad spend (ROAS).Reduce the marketing costsAccording to Meta’s documentation, when a user messages a business through a Click to WhatsApp ad, the company can respond with template messages within 24 hours and keep sending template messages at no charge for 72 hours after that.Conversations initiated through click to WhatsApp ads are categorized as free entry-point conversations. This helps businesses save a lot of money that would otherwise be spent on Marketing conversations..wp-block-gutenbee-paragraph.block-4ebef2-2dae-4a { padding: 25px 25px 25px 25px; text-align: left; }If you’re unfamiliar with Meta’s pricing per WhatsApp conversation, all you need to know is that any conversation, including offers, promotions, or informational updates, counts as a marketing conversation.The pricing per marketing conversation depends on the region or country in which your company is based. You can check the rate cards in Meta’s official documentation. However, businesses can avoid paying this cost per conversation by using click-to-WhatsApp ads to acquire clients instead of alternatives like QR codes and WhatsApp links. By resorting to other types of paid ads, businesses will have to pay the cost per click on the ads with the cost per marketing conversation on top, which can drastically increase the overall campaign cost.Target high-converting audiences effectivelyYou can create click-to-messenger ads through Meta’s ad managers and target audiences based on demographics like location, age, and language. You can create the following audiences:Custom audiences: Created based on your customer contacts, website traffic, or mobile app.Lookalike audience: Target people who are similar to your audience. This can be created based on the conversion pixel, people who like your page, or based on a custom audience.Saved audiences: You can save your commonly used targeting options and preferences for future reuse.With the audience creation features from meta and the targeting options, marketers can ensure they’re acquiring the right audience that is more likely to convert.Drive higher ROAS conversion rates A marketing expert and a former Google employee reported that marketers see the best ROAS from click-to-messenger ads.Moreover, Brasilian company Pes Sem D’or got a Positive return on ad spend (ROAS) with a 20% decrease in cost per lead when using ads that click to WhatsApp alongside automated conversations. Also, other companies like Fever and Vodafone Qatar achieved high conversion rates and lower cost per lead. Here’s what Elie Antoun, the head of telecom and media at Meta MENA said after Vodafone won the pick of the quarter by campaign ME: “The results of Vodafone Qatar’sClick to WhatsApp campaign acrossthe funnel reinforce the importanceof the WhatsApp channel and itsability to generate quality leads andaccelerate sales. We look forward todeeper lower funnel measurementswith the support of to turnthis activation into an always-on leadgeneration play” .wp-block-gutenbee-paragraph.block-672c98-e7ad-4b { padding: 25px 25px 25px 25px; text-align: left; }Click-to-WhatsApp ads are highly effective in optimizing conversion rates and cost per lead when combined with other marketing tools that enable tracking, analytics and automation.When the ads drive more WhatsApp conversations, businesses must automate sending personalized replies, links, and call-to-actions (CTAs) to get the best results. Moreover, tracking the performance of these automated flows and ads and optimizing funnels accordingly would lead to better results.What are the drawbacks of click to WhatsApp ads?Like any other marketing tool, Click to WhatsApp ads have pros and cons. The section below will mention some main drawbacks and how to overcome them to achieve great marketing results.Conversation tracking and analyticsClick-to WhatsApp ads are trackable when it comes to ad metrics such as impressions, engagement, clicks, click-through rate, cost per click, etc.However, actions and engagements within WhatsApp conversations cannot be tracked through the Facebook ads manager. That’s only possible with ’s insights.’s insights platform gives marketers visibility over that dark area, which is the performance of WhatsApp conversations. With this platform, marketers can get an abstract view of what is happening within thousands of conversations and learn which messages perform well or the opposite. At the same time, you can assign certain messages as events or conversions.Spam messaging out of business hoursThe unique and user-friendly qualities of Click to WhatsApp ads have the potential to capture the attention of thousands and encourage them to engage with your business via messages. However, it’s important to be aware that not all messages received may be relevant and could potentially be spam.To maintain highly relevant conversations, it’s advisable to schedule these ads to run during peak activity times for your target audience.While setting up you campaign, make sure to designate a lifetime budget to enable the ad scheduling feature.Additionally, consider utilizing marketing tools like ’s campaigns, which can automate responses and handle messages outside regular business hours. This ensures a smoother and more effective engagement process.Recommendations before launching your adsIt’s important to avoid situations where your business has to manage an overwhelming number of conversations manually. Also, you don’t want to spend money on untrackable campaigns.These scenarios can be avoided by using marketing automation and conversation analytics features. And the best analytics and automation tools in the market are built on top of the WhatsApp Business API.So before launching your ads campaign, ensure that you have access to the following:WhatsApp Business API account with Access to a WhatsApp marketing automation toolAccess to an analytics tool for WhatsAppAdmin access to a Facebook pageAccess to Meta’s Ad ManagerHere are the steps needed to create ads that click to WhatsApp.How many WhatsApp numbers can you use for click to WhatsApp ads?As of the time of publishing this article, only one WhatsApp number can be linked to a Facebook page, and therefore, only one number can be used for ads that click to WhatsApp on the page.To connect your Page and WhatsApp account:Login to your admin account and go to your Facebook pageClick on SettingsTap Linked Accounts.Click on WhatsApp.Select your country code and enter your WhatsApp Business number.Tap Send code to WhatsApp.Follow the on-screen instructions to finish connecting your WhatsApp account.Things to keep in mind while creating WhatsApp campaigns in the Meta Ads managerClick-to WhatsApp ads are only available in the Facebook ads Manager for campaigns with these 3 objectives:TrafficEngagementSalesWhile setting up your Ad set, ensure the conversion location is set to “Messaging apps”, and check the box next to your WhatsApp number for “Messaging apps”. The rest of the options can be configured exactly like other Facebook campaigns, where you choose your audience, assign a budget, and upload the ad creatives.Another option Facebook provides is setting up a template or a prefilled message that users can use to initiate a conversation with your business on WhatsApp.You can follow this tutorial video that covers all the required steps to create ads that click to WhatsApp campaign on Facebook.To summarize:On the Ad Set level:The conversion location should be “Messaging apps”Ad type should be “Click to message.”On the Ad level:Call to action should be: Send a WhatsApp messageA message template should be created and selectedTracking can be set with UTM parametersSee the step-by-step guide to create a CTWA ad here.Key takeawaysHere are the most important points to keep in mind if you’re considering using ads that click to WhatsApp– Click-to WhatsApp ads are a powerful tool for driving marketing results, with many companies achieving exceptional conversion rates and return on ad spend (ROAS).– Benefits include reduced marketing conversation costs, precise audience targeting, higher ROAS, and conversion rates.– Combining click-to-WhatsApp ads with marketing automation tools, like ’s campaigns, optimizes results by automating personalized responses and tracking performance..wp-block-gutenbee-paragraph.block-9881aa-0e4c-4c { padding: 25px 25px 25px 25px; text-align: left; }
ws注册6段，ws协议号
ws（whatsapp简写），是国外的一款社交软件，跟我们国内的微信、QQ类似，都是用来与用户聊天交友的，但是ws的使用率更加的广泛，截至目前，ws的月活跃用户数已突破23亿+，全球有超180多个国家或地区的用户都在使用ws，它的用户量是非常可观的。 随着外贸业务的不断发展，越来越多的企业开始进行出口贸易，而ws必然成为企业争抢流量的平台。要想快速的在ws上面获取到流量，必须要借助一些自动化的营销工具，做一些批量化的操作。 ws不管是做什么营销方式，都是需要ws账号的支持的，且ws是通过手机号注册的，一个手机号、一台设备只能登录一个ws账号，而做ws营销又很容易导致自己的账号被封，但是我们也不可能说准备成百上万的ws账号，首先成本不允许，其次也没有那么多的手机号可用。 这种情况下，既需要做批量化的操作，又需要使用到大量的ws账号，我们只能够通过ws注册软件来实现我们的需求。 ws注册软件是第三方研发的专门针对于ws营销使用的，主要的目的就是帮助企业快速的注册ws6段协议号，解决企业ws账号的烦恼。 ws协议号也是whatsapp账号的一种，它主要适用于ws营销软件，通过ws营销软件批量导入ws协议号，来做批量化的操作。 LIKE.TGWhatsApp频道号注册软件，帮助您低成本、高效率的帮您注册6段协议号。该软件对接了主流接码平台、接码API通道，操作最低成本帮您注册大量WhatsApp协议号。 以上内容就是LIKE.TG小编分享的关于“ws注册6段，ws协议号”方面的内容，希望对大家有帮助。想知道更多关于ws注册方面的知识，尽在LIKE.TG官网。
如何选择WS频道号注册软件？
WS频道号也是WhatsApp账号的一种，通常用来适用于WhatsApp营销软件中，很多企业都会使用WS频道号来做引流获客。 正常情况下，我们是无法注册WS频道号的，只能够通过第三方WS频道号注册软件注册或者是直接找号商购买WS频道号。今天我们主要讲讲如何选择WS频道号注册软件，希望对大家有帮助。 市面上有很多关于WS频道号注册的软件，在具体的选择上，可以参考如下条件：1.账号的注册质量 虽然说是可以通过WS频道号注册软件注册WS频道号，但是号码也是分质量的，有的注册软件注册的WS频道号质量高，可以使用很长时间或者是可以筛选很多数据，但是有的筛选几条数据就封号了。2.是否提供推荐注册国家 WS频道号注册软件，只能够帮助我们提高注册WS账号的成功率，不同的国家号段是不一样的，注册的成功率也不一样，软件是否支持提供相对好注册的国家供用户使用。3.软件的价格 要看WS频道号注册软件一个月多少钱，是否会比我们正常购买WS账号数据便宜，然后在结合自身的需求，综合评估选择适合的WS频道号注册软件。 LIKE.TGWhatsApp频道号注册软件，帮助您低成本、高效率的帮您注册6段协议号。该软件对接了主流接码平台、接码API通道，操作最低成本帮您注册大量WhatsApp协议号。 以上内容就是LIKE.TG小编为大家分享的关于“如何选择WS频道号注册软件？”方面的内容，希望对大家有帮助。想知道更多关于WS频道号注册方面的内容，尽在LIKE.TG官网。
WhatsApp批量注册协议号，用来筛选号码或群发广告
WhatsApp作为全球用户量最大的社交聊天工具，深受用户的喜爱，跨境企业也经常通过WhatsApp来寻找客户。作为一个聊天工具，它主要的营销操作都是基于WhatsApp账号基础之上的，所以说我们不管是要在WhatsApp上面做什么营销推广，首先必须要有WhatsApp账号。 做过WhatsApp营销的用户应该都清楚，WhatsApp账号的注册难度是比较大的，尤其是现在WhatsApp官方对中国手机号做了限制，并不是所有的国内手机号都可以注册WhatsApp账号，且你做WhatsApp营销是很容易被封号的，这对跨境企业来讲是一个很大的难题，既要有批量的WhatsApp账号做营销，又要注册WhatsApp账号。 在这样的情况下，很多小伙伴通常都是会选择使用WhatsApp协议号来做营销推广的。 因为正常注册WhatsApp账号是需要真实的手机号来接受验证码注册，它的注册成本是比较高的，尤其是你做营销还容易被封号；而WhatsApp协议号就不一样了，它可以使用虚拟号来注册，且可以通过市面上的WhatsApp协议号注册软件来批量注册WhatsApp协议号。 WhatsApp协议号也是WhatsApp账号，它专门适用于WhatsApp营销软件，用来筛选WhatsApp数据或者群发广告等等，主要就是为WhatsApp营销而服务的。 LIKE.TGWhatsApp频道号注册软件，帮助您低成本、高效率的帮您注册6段协议号。该软件对接了主流接码平台、接码API通道，操作最低成本帮您注册大量WhatsApp协议号。
Whatsapp哈希号批量注册，简单实用，快速营销获客!
Whatsapp营销时，我们会准备大量的whatsapp账号来应对营销工作，因为whatsapp官方对账号的审核比较严格，营销很容易导致自己的账号被封，为了保证营销的效果，必须要准备大量的whatsapp账号，且做一些批量化的操作时候，批量账号可以降低封号率。 大家都知道，现在注册一个whatsapp账号的成本是非常高的，必须使用真实的手机号验证码注册，且一台设备只能登录一个账号，如果我们的whatsapp账号被封，那么必须要换设备重新注册，因为whatsapp官方对whatsapp账号的登录设备、环境等等是有标记的，你使用同样的设备登录新注册的whatsapp账号，很容易上线就会封号。 在做whatsapp营销时，基本上我们都会借助whatsapp营销工具来做一些批量化的操作，快速的开展营销活动，而whatsapp营销工具也是需要whatsapp账号做支持来启动程序的，但是除了可以扫码登录whatsapp账号外，还多了一项可以导入whatsapp哈希号启动程序。 whatsapp哈希号也是whatsapp账号的一种，它是指通过对用户手机号进行哈希处理后生成的一个字符串，用于在WhatsApp服务器上标识用户账号。哈希是一种算法，它将任意长度的数据映射为固定长度的输出。在WhatsApp中，哈希号通常是在用户登录时生成的。 相比较我们正常扫码注册的whatsapp账号而言，whatsapp哈希号的注册成本是比较低的，我们可以通过whatsapp哈希号注册软件注册或者是直接找号商批量购买账号。 whatsapp哈希号正常我们是无法注册的，它也不能扫码登录，只能在whatsapp营销工具或者是whatsapp云控系统中登录，对于whatsapp哈希号，如果大家不知道该如何注册，推荐大家可以使用LIKE.TGwhatsapp哈希号注册软件。 LIKE.TG官网上的WhatsApp哈希号注册软件，帮助您低成本、高效率的帮您注册6段协议号。该软件对接了主流接码平台、接码API通道，操作最低成本帮您注册大量WhatsApp协议号。
如何选择WhatsApp协议号注册软件?
WhatsApp协议号是我们在做WhatsApp营销的时候经常会使用到的账号，因为其注册成本低，且可以实现批量化注册，所以深受营销人员的喜爱。WhatsApp协议号是通过WhatsApp协议号注册软件注册的，是第三方公司根据WhatsApp官方的API接口文档开发的，市面上关于WhatsApp协议号注册的软件有很多，那么我们应该如何选择呢?下面就跟着LIKE.TG小编一起来看看吧!如何选择WhatsApp协议号注册软件?1.看他的接码平台 因为WhatsApp是通过手机号注册的，需要接受验证码，而你通过WhatsApp协议号注册软件注册账号，也是需要虚拟的手机号的，这是WhatsApp官方的规定，这种情况下，就需要使用到接码平台。 我们在选择WhatsApp协议号注册软件的时候，可以看看这款软件使用的是哪些接码平台，是否是我们熟知的，是否可靠安全。2.注册的账号类型 WhatsApp协议号主要是用来在WhatsApp营销软件中使用，有的注册软件注册出来的协议号只能在特定的软件中使用，这点肯定是不行的。 要看其注册的WhatsApp协议号是否适用于市面上的营销软件使用。3.价格 不管干什么，价格永远是我们比较关注的事情，在选择WhatsApp协议号注册软件的时候，一定要看这款软件是怎么收费的，是按照注册次数收费，还是按照月收费等等。 LIKE.TGWhatsApp频道号注册软件，帮助您低成本、高效率的帮您注册6段协议号。该软件对接了主流接码平台、接码API通道，操作最低成本帮您注册大量WhatsApp协议号。 以上内容就是LIKE.TG小编为大家分享的关于“如何选择WhatsApp协议号注册软件?”方面的内容，希望对大家有帮助。想知道更多关于WhatsApp协议号注册方面的内容，尽在LIKE.TG官网。 对软件感兴趣的小伙伴，可以直接点击【联系我们】咨询任一LIKE.TG官网客服开通软件！
WS频道号注册软件，帮你解决WhatsApp账号问题!
WhatsApp账号是我们在做WhatsApp营销的时候都会使用到的，因为WhatsApp是一个聊天工具，我们所有在WhatsApp上面的操作都是基于WhatsApp账号的基础之上的，尤其是在做WhatsApp营销的时候，需要大量的WhatsApp账号做后盾。 WhatsApp营销说白了就是在WhatsApp上面做一些广告推广群发，这样的行为是很容易被封号的，但是为了能够获取到WhatsApp流量，我们就算是明知道被封号，也是需要坚持去做的，而这样的后果就是导致我们的WhatsApp账号经常被封禁。 大家都知道，现在注册一个WhatsApp账号的成本是比较高的，因为它需要独立的ip环境、设备、手机号登，且并不是所有的手机号都可以注册成功WhatsApp，尤其是中国内地的手机号，有的甚至都接收不到验证码。 准备大量的WhatsApp账号的目的是我们需要通过第三方的WhatsApp营销软件来做筛选号码或者群发广告，快速的把我们的产品曝光出去，吸引用户关注。 虽然说现在注册WhatsApp账号比较难，但是我们可以借助WS频道号注册软件来批量注册WhatsApp频道号。 WhatsApp频道号也是WhatsApp账号的一种，不过它是专门针对于WhatsApp营销软件使用的，仅适用于营销软件登录，不能扫码登录，主要是用来做WhatsApp筛选号码或群发广告，可以通过WS频道号注册软件批量注册，无需人工操作，也不需要手机号、设备等等。 LIKE.TG WhatsApp频道号注册软件，帮助您低成本、高效率的帮您注册6段协议号。该软件对接了主流接码平台、接码API通道，操作最低成本帮您注册大量WhatsApp协议号。 以上内容就是 LIKE.TG小编为大家分享的关于“WS频道号注册软件，帮你解决WhatsApp账号问题!”方面的内容，希望对大家有帮助。想知道更多关于WS频道号注册方面的内容，尽在 LIKE.TG官网。 \xa0 \xa0 \xa0 \xa0对软件感兴趣的小伙伴，可以直接访问LIKE.TG咨询相关产品！
