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30+ Best Productivity Tools and Software for 2024
30+ Best Productivity Tools and Software for 2024
Productivity is not a one-size-fits-all concept. Different organizations have different needs, preferences, and goals for working efficiently and effectively. That’s why there is no single productivity tool or software that can suit everyone.Instead, you need to find the right combination of productivity tools and software to achieve your desired outcomes, whether you want to empower teams with seamless collaboration, optimize time management, or track the tiniest details of project performance.Productivity tools are beneficial for businesses in a multitude of ways, such as increasing customer satisfaction scores and elevating operations to new heights.In this blog, we’ll learn about what productivity apps are and which ones are the best in the market. What are productivity tools?Productivity tools are applications designed to help individuals and organizations improve their work efficiency and effectiveness.They streamline workflows, enhance collaboration, and optimize time management to empower individuals and teams to achieve their goals with less effort and in less time.Selecting the right productivity apps for your business depends on the following factors:Nature of the workIndividual preferencesThe requirements of the team or organizationBest productivity tools on the marketA productive and efficient team significantly contributes to the success of your business. Various productivity tools serve different functions that you can explore to streamline and enhance your team’s efficiency. Here is a compilation of the top productivity apps available today.Customer service1. LIKE.TGLIKE.TG is advanced customer service software that improves support agents’ productivity by centralizing customer inquiries, streamlining ticket management, and facilitating team collaboration.This results in quicker resolutions and higher customer satisfaction.Key featuresAI Copilot: Analyze tickets, auto-translate them, generate responses, and summarize lengthy ticket conversationsTicket management: Organize and prioritize customer queries through a centralized systemKnowledge base: Maintain a knowledge base for quick issue resolution and self-service optionsMultichannel support: Manage customer communications across email and live chatAutomation: Automate repetitive tasks to improve response timesPredefined templates: Use canned responses for consistent answers to common questionsShared inbox: Organize support requests, route them to the right agents, and improve customer satisfactionTask management: Create and manage all ticket-related tasks or activities and speed up ticket resolutionMobile help desk: Provide customer support from any location, at any time with access to a mobile help desk app and boost your productivityReporting and analytics: Gather, gauge, and analyze different productivity metrics to understand and improve your customer support betterPricing plansAgent-Based plans:Scale:$25for 3 agents/monthGrowth:$50for 3 agents/monthEnterprise:$75for 3 agents/monthUnlimited Agents plans:Essential:$799per monthPro:$1499per monthBusiness:Contact us2. HubSpotHubSpot is a cloud-based productivity software that integrates marketing, sales, and customer service.It automates workflows, analyzes data, and provides a user-friendly interface to save time and enhance customer engagement.Its Marketing Hub product allows teams to launch and manage marketing campaigns while utilizing HubSpot’s CRM system.This integration tracks customer interactions, creating a shared knowledge base for seamless team coordination and connection-building with potential clients.HubSpot centralizes customer journeys and team efforts, optimizing operations and encouraging internal collaboration.Key features Contact database and easy contact managementSync data across marketing, customer service, and sales teamsEmail tracking and templatesReports and analyticsPricingStarts at $18 per monthFree trial duration: 14 daysMobile device management3. ScalefusionScalefusion is a comprehensive MDM solution that helps businesses manage and secure a wide range of devices. It supports multiple operating systems, including Android, iOS, macOS, and Windows. Scalefusion offers robust device management capabilities, such as remote control, app management, and security policies, helping businesses maintain secure and efficient operations.Key Features:OS update and patch management – Manage and automate operating system updates and security patches across all managed devices.Conditional Email Access (CEA) – Control access to corporate email based on compliance with MDM policies.Windows App Catalog – Distribute and manage applications on Windows devices through a centralized app catalog.AirThink AI – AI tool based on OpenAI’s GPT language model, it’s designed and trained to assist IT Admins in managing their devices more efficiently.OneIdP IAM suite – Implement a unified identity provider (IdP) for seamless single sign-on (SSO) and enhanced security across all managed devices.Maker-Checker: Implement a multi-approval process for added security on device actions where one admin initiates an action and another approves it.Pricing Plan:Essential: $2 per device per month (billed annually)Growth: $3.5 per device per month (billed annually)Business: $5 per device per month (billed annually)Enterprise: $6 per device per month (billed annually)Free trial duration: 14 daysAutomation4. Appy Pie AutomateAppy Pie Automate is a powerful workflow automation tool designed to streamline business processes effortlessly. Users can create complex workflows, known as Connects, that initiate actions based on trigger events in one application and perform subsequent actions in another.Connects in Appy Pie Automate enable users to efficiently manage multiple tasks simultaneously, reducing manual effort and enhancing productivity.Key featuresAutomation: Build automated workflows (Connects) based on conditional triggers.App Integration: Seamlessly integrates with a wide range of apps and devices.Customization: Define triggers and actions to automate tasks precisely as needed.Sync: Synchronize tasks and calendars across various platforms for unified management.Appy Pie Automate supports extensive integrations, including Mailchimp integrations, ensuring compatibility with essential tools for marketing and communication.This tool is ideal for businesses seeking to automate repetitive tasks and optimize workflow efficiency without requiring extensive coding knowledge.Pricing: Starts at $12/mo. with Enterprise plans available.Free Trial Duration: 7 days5. ZapierZapier is a productivity tool that automates workflows by linking different apps and services without any coding.Users set up multistep automations, called Zaps, that depend on trigger events in one app and a resulting action performed in another app.Zaps allow users to complete multiple routine tasks at once, simplifying repetitive processes.Zapier is compatible with a diverse array of apps, making it a flexible solution. It also provides scheduling support, formatter tools, and webhooks to customize Zaps according to any business requirements.Key featuresAutomation workflowsMultistep ZapsTriggers and actionsIntegrationPricingStarts at $19 per monthFree trial duration: 14 daysProject management6. LeadSquaredLeadSquared is an advanced sales automation and CRM platform designed to streamline sales processes and drive business growth. With its intuitive interface and robust features, LeadSquared empowers sales teams to efficiently manage leads, track customer interactions, and close deals faster.The platform offers comprehensive tools for lead scoring, email automation, task management, and advanced analytics, ensuring that you can make data-driven decisions and optimize your sales strategy.Key featuresLead Scoring and Management: Prioritize leads effectively with dynamic scoring based on engagement and behavior, ensuring the sales team focuses on the most promising prospects.Email and Marketing Automation: Create, schedule, and track email campaigns with ease, automating repetitive tasks to nurture leads and maintain consistent communication.Sales Pipeline Management: Visualize and manage the sales pipeline with customizable stages, allowing to track the progress of each deal and forecast sales with accuracy.Task and Activity Management: Stay organized and boost productivity by assigning tasks, setting reminders, and tracking all customer interactions in one centralized platform.Pricing: Available upon request7. AsanaAsana is a versatile project management productivity tool known for its user-friendly interface.This productivity software handles work tracking and facilitates team collaboration with organizational tools.Strategic planning is enhanced through goal setting, portfolios, and reporting dashboards. Automation capabilities, forms, and templates streamline operations.With customizable workflows and strong integrations, Asana is essential for project management and team coordination.Key featuresTask management: Create, assign, and track tasks with due dates and prioritiesProject planning: Visualize project timelines with boards and Gantt chartsIntegrations: Connect with various apps to enhance functionalityCustomization: Adapt fields and templates for better task organizationPricingStarts at $10.99 per user/monthFree trial duration: 30 days8. nTasknTask is one of the project management productivity tools that combines task management, time tracking, and collaboration into one solution.It optimizes productivity with Gantt charts, risk management, and meeting modules.It includes Kanban boards for visual workflow management and effective team interactions.nTask seamlessly integrates timesheets into daily operations. It revolutionizes project and task management, empowering teams to achieve their goals with clarity and control.Key featuresProject management: Comprehensive tools for task and project managementTime tracking: Built-in time tracking features for better productivity analysisCollaboration: Discussion boards, document sharing, and team collaborationGantt charts: Visualize project timelines and dependenciesPricingStarts at $3 per monthFree trial duration: 7 days9. TrelloTrello is a well-regarded project management productivity tool that visualizes workflows, making project collaboration smooth and satisfying for support agents.Its intuitive design makes it simple to create and arrange tasks utilizing an eye-catching virtual board system.Effective monitoring and categorization are ensured by features like labels, checklists, and adjustable deadlines.For real-time collaboration, Trello easily integrates with other productivity apps, such as Slack and Google Drive.Trello also has an integrated automation solution, Butler, that helps teams work more efficiently by automating tedious activities.Key featuresVisual project management: Organize tasks on boards with cards and listsCollaboration: Assign tasks, comment on cards, and share boardsAutomation: Automate workflows and tasksPricingStarts at $5 per user/monthFree trial duration: 14 days10. GanttPROGanttPRO is an online project management productivity software designed to enhance productivity and collaboration within teams.At its core, GanttPRO provides a visual representation of project timelines through Gantt charts, allowing for clear and intuitive tracking of project progress.Users can select a grid view for detailed task information, a board view for agile project management, and a portfolio view for an overview of all ongoing projects.Key featuresInteractive Gantt charts for project planningTask dependencies and critical path analysisTeam collaboration with real-time updatesResource management and workload trackingPricingStarts at $7.99 per user/monthFree trial duration: 14 days11. ProofHubProofHub is a productivity software that revolutionizes project management and team collaboration.It promotes organization, accountability, and seamless communication. Users can assign tasks, manage workflows, and track time easily.It centralizes and streamlines processes, enhances collaboration, and encourages a cooperative workspace.Its real-time chat and comprehensive time tracking features ensure swift teamwork and effective time management.Key featuresTask management: Visualize task progress and dependencies through task lists and boardsIntegration: Integrate support for popular productivity apps like Google Calendar and DropboxTime tracking: Keep track of time spent on each stepDiscussion and collaboration: Centralize discussions for effective team communicationPricingStarts at $45 per monthFree trial duration: 14 daysTask management12. ClickUpClickUp is a versatile project management tool with customizable features for effective task management, collaboration, and advanced reporting.Its user-friendly interface allows easy switching between views and workflow automation.ClickUp docs and whiteboards facilitate team documentation and brainstorming.Key featuresTask management: Robust tools for creating, assigning, and tracking tasksProject management: Plan and manage projects with customizable featuresCollaboration: Shared workspaces, comments, and document sharingViews: Offers multiple views like Kanban, Gantt charts, and more to accommodate diverse workflowsPricingStarts at $7 per user/month13. TodoistTodoist is a comprehensive task management system that helps users organize, prioritize, and collaborate on tasks efficiently.The intuitive interface allows for quick setup of tasks, recurring due dates, and detailed sub-tasks, all neatly organized within customized projects.Todoist also visualizes progress to help users maintain motivation and focus. This productivity software is compatible across platforms, ensuring access to to-do lists and enabling seamless collaboration whether at your desk or on the go.Key featuresTask management: Prioritize tasks with due dates and priority levelsTo-do listsCollaboration: Real-time updates for collaborative workProductivity tracking: Track completed tasks and set daily/weekly goalsPricingStarts at $6 per user/month for teamsFree trial duration: 30 daysEmail management14. RightinboxRightinbox is a Gmail extension productivity software that transforms your inbox into a powerful tool for email management.With features like email scheduling, recurring emails, and email tracking, it optimizes your email interactions.It seamlessly integrates into Gmail, providing convenient options like send later and email reminders to help you stay organized.By using Rightinbox, users can streamline their email tasks and turn each correspondence into an opportunity for success.Key featuresEmail productivity: Enhances Gmail with features like email tracking and send laterEmail reminders: Set reminders so you never forget an important conversationRead receipts: Get notified when recipients read your emailsMultiple signatures: Set up custom signatures and use the right one at the right timePricingStarts at $ 7.95 per month15. ShiftShift is a productivity tool that simplifies digital workload management by bringing together multiple email accounts, applications, and extensions into a single interface.It improves productivity by offering quick access to emails, messaging platforms, and more. Shift enhances workflow efficiency with focused web tabs, a universal search feature, and customizable workspaces for collaboration.By consolidating all digital productivity apps into one interface, Shift boosts productivity and simplifies managing multiple accounts.Key featuresUnified interface: Centralized platform for managing multiple email accounts and applicationsApp integration: Easily switch between productivity tools, email, and messaging appsCross-platform: Works seamlessly on Windows, macOS, and LinuxOffers focused web tabs and unified search across accountsPricingStarts at $149 per yearFree trial duration: 7 days16. FleepFleep is a flexible productivity tool designed to make teamwork and communication easier.Its smooth email integration makes it a unique messaging tool that lets you handle discussions without getting bogged down in never-ending email threads.It also streamlines file sharing, making it simple to send and retrieve crucial information.Key featuresTeam chat and instant messagingShared file storage and collaborationTask creation and project coordinationEmail integration for external communicationPricingStarts at €5 per user/monthCommunication17. SlackSlack is a productivity software collaboration hub that streamlines teamwork with messaging, file sharing, and project management.It offers real-time communication and organized channels for easy connection.With automated workflows and message archives, Slack enhances workforce productivity and collaboration.Key featuresReal-time messaging: Instant messaging for team communicationChannel organization: Structured channels for organized discussionFile sharing: Share documents, images, and files within the platformIntegration hub: Connects with a wide range of third-party apps for enhanced functionalityPricingStarts at $8.75 per user/monthFree trial duration: Contact for info18. GoTo MeetingGoTo Meeting is a versatile web conferencing productivity software that enhances virtual collaboration.Users can host and join meetings from any location.It offers features like screen sharing, recording, and note-taking, keeping participants organized and productive.The user-friendly interface provides clear audio and video for interaction and content sharing.GoTo Meeting easily transforms online meetings into dynamic conference calls, and keeps scheduling and starting meetings simple.Key featuresVideo conferencing: Host virtual meetings with high-quality video and audioScreen sharing: Collaborate by sharing screens during meetingsMeeting recording and transcriptionPricingStarts at $12 per organizer/monthFree trial duration: 14 days19. LoomLoom is a video messaging productivity software that allows you to record your screen, camera, microphone, and application audio.It automatically saves videos to the cloud and instantly provides a shareable link.Key features Video messaging and screen recordingQuick and easy video creationScreen capture for demonstrationsCommenting and feedback on videosPricingStarts at $12.50 per creator/monthFree trial duration: 14 days20. ChantyChanty is a flexible productivity software that improves teamwork and communication.Its user-friendly design integrates task management, video calling, and messaging.Its robust search function finds information fast, saving you time and effort.Chanty integrates with other apps to bring data together from wherever your team works.Features like video conferencing and voice calls improve team communication even further, fostering a cohesive and effective work atmosphere.Key featuresApp integration: Connect with third-party apps to enhance functionalityTask management: Create, assign, and track tasksVoice and video calls: Real-time communication for remote teamsPermissions: Define roles and assign access levels to team membersPricingStarts at $3 per user/monthTime tracking 21. TogglToggl Track is a reliable productivity software for tracking employee timesheets. Its user-friendly interface allows for effortless time tracking across projects.The software’s reporting capabilities provide insights into work habits, benefiting freelancers, teams, and businesses.By replacing traditional timesheets and integrating with multiple applications, Toggl saves time and optimizes efficiency.Key featuresTime tracking: Track billable and non-billable hoursReporting: Analyze project timelines and budget allocationIntegration: Integrate with various project management productivity toolsPricingStarts at $9 per user/monthFree trial duration: 30 days22. HarvestHarvest is a productivity tool for freelancers and project management teams.It focuses on accurate time tracking, expense tracking, and project budget management. It integrates with project management software for detailed reporting.Harvest simplifies billing processes, provides a clear overview of time allocation, and helps optimize workflow.It allows time tracking through web interfaces, smartphones, and external applications. Harvest is invaluable for productivity, accuracy, and financial transparency.Key featuresInvoicing: Create professional invoices based on tracked time and expensesDelivers intuitive time tracking across platforms and devicesReporting: Generate detailed reports for time analysis and project insightsPricingStarts at $10.80 per user/monthFree trial duration: 30 days23. EverhourEverhour is a useful productivity tool for freelancers and small businesses. It helps with tracking time, improving productivity, and simplifying billing tasks.The productivity app integrates with popular project management tools and allows for clear project planning and expense tracking.With comprehensive reports, users can effectively manage project budgets to promote growth and success.Key featuresTime tracking: Simple and intuitive interface for tracking work hoursBillable hours: Easily distinguish and track billable and non-billable hoursReporting: Generate reports for time analysis and project insightsTeam collaboration: Facilitates team communication on project progressPricingStarts at $8.50 per user/monthFree trial duration: 14 days24. HubstaffHubstaff is a productivity software that facilitates time tracking and increases team productivity.It provides activity monitoring and project management features that allow businesses to streamline operations, monitor remote teams, and optimize project workflows.It can be accessed via mobile or desktop apps.Key featuresTime tracking: Monitor work hours and activitiesProject management: Track projects, tasks, and team productivityInvoicing: Generate invoices based on tracked timePricingStarts at $4.99 per user/monthFree trial duration: 14 days25. ForestForest is a mobile app that boosts productivity by encouraging focused work intervals through a gamified approach, fostering better time management and reducing distractions.It turns concentration into a game, motivating users to grow virtual trees as they focus on tasks.If users leave the app, their tree withers, encouraging them to stay engaged.Experience a peaceful digital forest, with each tree reflecting your attention to tasks. Embrace this unique method, plant your first tree, and watch your forest flourish as a symbol of your accomplishments.Key featuresFocus management: Encourages focus by growing virtual trees during work sessionsGamification: Users earn rewards for avoiding distractionProductivity tracking: Analyzes daily focus patterns and screen timeCustomization: Allows users to set their focus duration and preferencesPricingForest is available in free or paid formats for Android, and is only available as a paid app for iOS. It is also available as a Google Chrome extension.26. PaymoPaymo is one of the productivity tools for small- and medium-sized businesses that enhances productivity.It integrates resource scheduling, Gantt charts, and invoicing to optimize workflows and improve efficiency.With robust time tracking features, Paymo allows users to monitor jobs accurately and generate informative reports.Paymo’s intuitive interface makes it a valuable partner in project success and business growth.Key featuresProject management: Plan, execute, and track projects with task management featuresTime tracking: Monitor billable hours, time entries, and expensesInvoicing: Create professional invoices based on tracked timeReporting: Generate detailed reports for project insights and financial analysisPricingStarts at $5.90 per user/monthFree trial duration: 15 daysKnowledge management27. Bit.aiBit.ai is a premier document collaboration productivity app that provides a unified space for creating, collaborating, and organizing knowledge effortlessly.With customizable workflows and workspaces, teams can tailor their environment for seamless document management.Key featuresCustomizable workflows: Tailor your collaborative environment for efficient project managementCollaboratibe workspaces: Create dedicated spaces for different projects or teamsAI Genius: Enhance productivity with an AI-powered content creation toolMultimedia integration: Embed rich media in documents for a dynamic and engaging experiencePricingStarts at $8 per user/month28. EvernoteEvernote is one of the versatile productivity tools that provides a centralized platform for comprehensive note-taking, document organization, and multimedia integration that ensures seamless information retrieval across devices.It offers features like task management, document scanning, and web clipping to improve productivity.It is essential for professionals, students, and anyone who values organization.Key featuresNote-taking: Use text, images, audio, scans, PDFs, and documentsOrganization: Utilize notebooks, tags, and a hierarchical structure for efficient organizationCross-platform: Evernote syncs notes across devices for accessibility on the goPowerful search capabilities and customizable dashboardPricingStarts at $10.83 per monthFree trial duration: 14 days29. Dropbox PaperDropbox Paper is a productivity software that provides collaborative workspaces and streamlines document-centric tasks.Key featuresReal-time collaborative document editingTask assignment and inline commentingIntegration with Dropbox for file storageSupport for multimedia content in documentsPricingIncluded with Dropbox, which starts at $20 per user/month for teams.Free trial duration: 30 daysNote-taking30. SimplenoteSimplenote is one of the productivity apps that is an effective and easily accessible note-taking program.Its elegant design makes seamless cross-device synchronization possible.Orderly management of notes is encouraged by its uncluttered design.A smooth note-taking experience is facilitated by features like version history, labeling, and quick syncing.Simplenote is among the useful productivity apps for organizing processes and taking notes while on the go.Key featuresMinimalist note-taking: Quick and easy note creation with a clean interfaceSynchronization: Sync notes across devicesTags: Organize notes with tags for easy retrievalCollaboration: Share and collaborate on notesPricingFree, but provides an optional $19.99 per month subscription to support Simplenote’s development.31. Google KeepGoogle Keep is among the user-friendly note-taking productivity apps that boosts productivity.It includes support to create, store, and manage notes, lists, and reminders.Accessible on multiple devices and browsers, it is widely used for individual and collaborative note-taking.Its intuitive interface resembles digital sticky notes, enabling users to jot down thoughts and to-dos anytime, anywhere.Key featuresSimple note-taking: Capture and organize notes, checklists, and imagesReminders: Set reminders based on time or locationCross-platform sync: Access and sync notes across devicesOrganization: Color-code and label notesPricingIncluded with Google Workspace, which starts at $6 per user/month for businesses.Free trial duration: 14 days32. Box NotesBox Notes is a game-changing productivity software that transforms team collaboration on documents.This online note-taking productivity software simplifies note creation and real-time sharing while boosting productivity with its extensive version history, robust templates.The interactive commenting features fosters efficient teamwork and document management.With its live editing feature, Box Notes guarantees secure and effortless idea flow among team members.Key featuresCollaborative note-taking: Create and edit notes in real time with team membersIntegration with Box: Allows seamless access to cloud storageRich embeds: Preview Box files like videos and presentations inside a notePricingStarts at $5 per user/monthFree trial duration: 14 daysThe power of productivity toolsBy integrating the right productivity apps, companies can foster a culture of continuous improvement and agility in any department, enabling them to respond to market demands with finesse and deliver exceptional service that keeps customers coming back for more.Embracing these technologies for small business ideas is not just about keeping up; it’s about setting the pace in a world where exceptional operational efficiency and customer delight go hand in hand.Schedule a free trial or book a live demo of LIKE.TG to experience the various features that can maximize your support agents’ productivity. If you have any questions, don’t hesitate to contact the LIKE.TG team.We hope you found this blog on productivity tools helpful and insightful. We’re eager to hear your feedback. How have you incorporated productivity tools into your day-to-day work?Do you have any advice or strategies for improving team collaboration and streamlining workflow processes using these productivity apps? Share your suggestions and experiences in the comment section below.
Live Chat Support: Transforming Customer Engagement
Live Chat Support: Transforming Customer Engagement
To establish lasting relationships with customers, mastering effective communication is essential.Numerous companies have incorporated live chat support as one of their key communication channels for customer service.This comes as no surprise, given that a study by Forrester indicates that 42% of consumers favor companies that have a live chat option on their websites, a significant increase from 27% in 2019.So, what steps should companies take to fully leverage their live chat support feature? What do they stand to gain from integrating one into their customer service?In this article, we’ll explore the benefits of live chat support, share some best practices for implementation, and showcase real-world examples of how businesses use live chat to achieve success. What is live chat support?Live chat support is a way for customers to instantly communicate with a customer service representative to have their questions answered and concerns addressed.The live chat tool can be embedded in the following:WebsiteMobile appsSocial media platformCustomer support portalsBusinesses utilize live chat support for immediate engagement and to deliver real-time assistance to customers.Key characteristics of live chat supportThe following are the major characteristics of live chat support:Real-time interaction: Live chat facilitates immediate communication, allowing instant engagement between customers and agents for quick problem-solving.Integration with a knowledge base: Live chat programs seamlessly integrate with knowledge base systems to empower support agents to provide accurate information during customer interactions.Proactive engagement: Live chat makes it easy for users to initiate conversations with businesses. This makes it more likely that the support team can resolve their issues before they can complain in feedback mechanisms like reviews.Accessibility: Live chat can be accessible from any device with an internet connection, providing customers with convenient and flexible communication and customer serviceAutomation: Through automation, a live chat can efficiently handle routine queries, gather initial information, and streamline the customer support process, enhancing overall efficiency.Live chat best practices for exceptional customer serviceAdopt the following strategies to maximize on the potential on your live chat tool:Integrate the live chat button in the right placeContemporary clients often lack patience and may leave your website if they run into a problem and struggle to locate help.Examine your customers’ browsing habits to identify areas within your website or application that may require assistance and conveniently position the live chat feature there.Speed up responses with canned responsesQuick responses are one of the main reasons customers prefer live chat over other communication channels. Craft canned responses to provide uniform responses and significantly improve your response times.Collaborate with your team to create a detailed collection of canned responses tailored to the typical situations they face in live chats.These replies should be crafted to sound conversational and warm to establish a personal connection with your customers.The canned responses should be customized where appropriate to retain a natural tone that doesn’t make customers doubt the presence of a human on the other end of the conversation.Train your agents effectivelyProvide live chat agents with extensive training on your products, services, and company policies.Equip them with essential customer service skills like active listening, problem solving, and expressions of customer empathy to enable them to go the extra mile to achieve customer satisfaction.Offer support in multiple languagesIf you serve a global customer base, offering live chat support in multiple languages caters to non-English speaking customers and improves their experience.Use translation software to demonstrate your commitment to inclusivity and global reach.Add a human touch to personalize the chatEven though live chat is a text-based interaction, the use of a personal touch can make a big difference in shaping customer perceptions.Always greet customers with their name and refer to their past interactions whenever possible to ensure they know you are up to speed.Tailor your communication language, tone, and style to meet the customer’s preferences. You can also use appropriate emojis to create a warm and friendly atmosphere for the customer.Add video to the live chat support experienceFor more involved conversations, face-to-face interactions tend to be more engaging and satisfying because customers can see the agent to whom they are talking.Apart from cultivating a sense of trust, video chat can also help explain complex issues or instructions that would otherwise be challenging to explain via text alone.Agents can also share their screens or use co-browsing features during the chat session to guide customers through technical step-by-step procedures.This improves team efficiency and saves time for both parties involved.Establish clear criteria for intelligent chat routingLive chat software can support the use of intelligent chat routing so customer inquiries are sent to the appropriate agent or department according to set criteria.Establish clear protocols for directing, transferring, and escalating chats to guarantee that each new chat is picked up by an appropriate agent quickly.Monitor performance and continuously update the live chat toolTreat live chat software as an evolving tool. Examine key performance metrics like response times, chat duration, resolution time, and customer satisfaction scores.Regularly review and update your live chat strategy to ensure optimal performanceFurthermore, ensure that you stay updated with new technologies and trends in live chat support to continuously enhance the customer experience and stay ahead of the curve.Use tags for proper categorization of chatsCategorizing customer interactions through tags is considered a top practice for managing live chats.This function allows agents to classify chat sessions according to their subject matter or other parameters.Assigning labels such as product inquiry, technical issue, or pricing to ongoing chats enables you to sort these issues and refer to them in the future.This practice streamlines the monitoring of particular interaction types, aids in recognizing frequent concerns, and helps in the training and onboarding of new team members.Integrate live chat with other toolsConnect your live chat platform with your customer relationship management tool, help desk ticketing system, knowledge base software, or other customer data systems to allows agents to access vital information quickly and provide seamless support.You can also integrate live chat with other support channels so that agents can seamlessly switch between them, if necessary, without losing context or having to repeat information.For example, an agent can ask a customer to switch to email to attach a file following a conversation they just had in the live chat window.Request customer feedback after every conversationThe live chat feature is not solely for addressing inquiries and providing information. It’s an avenue for gathering customer feedback.Include a customer satisfaction survey at the end of each chat session to collect feedback on the quality of the interaction.Solicit ideas on how you can improve the effectiveness of the live chat tool.Optimize the live chat tool for mobile useA significant number of users access websites via their smartphones and therefore expect to access customer support on the move.Ensure that the live chat features on your website are compatible with mobile devices.By enhancing your live chat for mobile compatibility, you unlock more accessibility and convenience, enabling customers to reach your support team whenever and wherever they have need.Benefits of live chats that businesses should knowWith the use of a live chat tool, businesses can have real-time conversations with their customers. This has many advantages.Enhances customer engagementLive chat allows businesses to engage with customers and provide them with instant answers and resolutions. This improves response time, personal connections, and reduces cart abandonment.Live chat also allows businesses to proactively engage with clients and increase customer interactions.By providing convenient and accessible communication, live chat helps businesses build stronger relationships and encourages customers to return.Improves customer satisfactionThe immediacy and efficiency that live chat provides makes customers feel their time is valued and that the support teams take their concerns seriously.A live chat can help create a loyal customer base that knows it can rely on quick support from your company.Increased efficiency for businessLive chat allows support agents to:Handle numerous conversations simultaneouslySwiftly respond to customer inquiriesResolve issuesSuccessfully finalize transactionsThis heightened efficiency not only reduces operational costs but also improves the overall effectiveness of the business, leading to increased profitability and growth.Provides valuable data insightsThrough live chat support you can get real-time data on customer interactions in order to evaluate:Customer behaviorAgent performanceCustomer feedbackConversion ratesAnalyzing this data can reveal trends, identify customer needs, and give you ways to optimize product offerings.Additionally, live chat data can contribute to important performance metrics like response times and resolution rates, providing insights into operational efficiency.Boost in sales and conversionsLive chat software helps in guiding customers seamlessly through checkout, answering questions before they become irritated, making recommendations based on the customer’s needs, and guiding them to the best option for their situation.It’s like having a personal shopper to give them tips whenever they want them, resulting in a win-win for both the customer and the company.This proactive customer support and guidance have proven to boost online sales and conversions. In fact, according to Zippia research, live chat is known to increase conversion rates by 40%.Provides accessibility and convenienceLive chat can allow customers to receive immediate assistance at any time, irrespective of the device used and their location, eliminating the need to wait on the phone or for email responses.If a company can offer 24/7 availability, it’s particularly helpful for customers in different time zones or with busy schedules.Builds trust and credibilityLive chat is a powerful tool that builds customer trust and credibility by providing immediate assistance and demonstrating a business’s commitment to customer service.This real-time interaction assures customers that help is just a chat message away.Ultimately, a trustworthy and credible business attracts loyal customers, contributing to long-term success.Competitive advantageLive chat helps businesses deliver a high level of responsiveness in a world where consumers expect quick and efficient service.This responsiveness can distinguish a business from its competitors, many of whom may still rely on slower, less interactive forms of customer service.Offers personalized customer experienceBy providing real-time, one-on-one conversations, live chat can address individual questions, offer personalized product recommendations, and deliver customized solutions.This level of personalization enhances the customer’s experience, making them feel valued and understood.Reduces support costsUnlike traditional phone-based systems that restrict agents to one-on-one conversations, live chat platforms let them manage several interactions concurrently.This multitasking capability cuts down on the necessity for a larger support team, which in turn translates to cost savings for businesses.Companies can optimize their support operations, delivering prompt, efficient service while maintaining a lean staffing model.Live chat support examples from real brandsHere are some real-life examples of live chat support:Bank of AmericaBank of America provides live chat support for its customers to get help with their banking needs. Customers can chat with a customer service representative to:Discuss account detailsReport lost or stolen cardsGet help with online bankingReceive guidance on financial productsThe live chat feature is particularly useful for customers who need immediate assistance but do not wish to visit a branch or wait on hold for a phone representative.The bank ensures secure and private communication to protect sensitive financial information during the chat sessions.AmazonAmazon, the largest e-commerce platform in the world, offers live chat support to assist customers with inquiries regarding product details, ordering, shipping, returns, and refunds.When a customer visits the Amazon help section and selects an issue they need help with, the website often proposes the option to chat with a representative.Amazon’s live chat support is known for being responsive and helpful, allowing customers to resolve their issues quickly without the necessity of a phone call.MicrosoftMicrosoft offers live chat support on its support website for a variety of its products, including Windows and Office.Customers can use this support when they are experiencing technical difficulties, need help with software installation, or have questions about product features and licenses.Integrate live chat support to enhance the customer service experienceLive chat is not just a communication tool; it’s an opportunity to cultivate real-time engagement and build enduring customer relationships.By implementing best practices and using the right software, you can create a seamless and personalized live chat experience that keeps your customers returning to your brand.Soon, LIKE.TG will introduce its Live chat feature and some advanced functionalities by March 2024, which could be the perfect solution for enhancing customer interactions. Stay tuned with us to experience the exciting new features coming your way!Contact usto schedule a live demo to discover how LIKE.TG can enrich your customer experience.Or sign up for a free trial to get instant access today.I hope this article serves as a valuable companion on your live chat support journey. Do you have any questions or additional ideas?Feel free to share your feedback in the comment section below.Recommended readsWhat is Customer Service? The Ultimate Guide20 Best Customer Service Tips for Better Support in 20247 Great Benefits of Customer Self-Service Portal
What is Customer Service Experience? Definition, Tips, and Examples
What is Customer Service Experience? Definition, Tips, and Examples
The failure or success of a customer relationship depends on the customer’s overall experience with the company’s customer service. Customers tend to stay when they have positive experiences and leave for a competitor when the service was inadequate or frustrating. According toZippia, 91% of customers are willing to leave a business for a competitor after one poor customer service.So, aiming your support team toward meeting or exceeding customer service expectations is key. But do you know what the customer service experience is or how to implement the most effective strategies?In this article, we will take you through creating a strategy for the best customer service experience and the benefits of implementing one. What is customer service experience?The customer service experience refers to customers’ overall feeling andperceptionof a company throughout their interactions with it.It involves every touchpoint a customer has with the business, both online and offline. This includes:Ease of use and completeness of a company’s websiteAny pre-purchase contact initiationThe purchasing processIssue triage, problem resolution, and customer supportCustomer follow-up, feedback, and post-service relationsCompanies that prioritize excellent customer service are more likely to establish brand loyalty in their clients and create a positive brand image. Conversely, poor customer service can lead to customer dissatisfaction, negative reviews, and potential loss of customers.Tips for delivering the best customer service experienceImprovement of the customer service experience is an ongoing commitment that involves consistent dedication rather than a one-time attempt. Thus, it is important to plan effectively.Following are a few steps and strategies to implement in order to enhance your customer service experience.Understanding customer needsThis strategy involves identifying, meeting, and having thorough awareness of the wants, preferences, andpain pointsof your clients.This can be achieved by:Collecting and analyzingcustomer feedbackSending out customer satisfaction surveysConducting market research and interviewsChecking social media mentions and commentsOnce you’ve identified your customers’ needs, you can discuss them with the appropriate teams and departments, tailor product features, and implementcustomer experience optimization strategies. This can help you meet your customers’ expectations and gain insight into what drives your customers’ satisfaction.Going beyond your customers’ expectationsBusinesses can exceed customers’ expectations and leave a lasting positive impression on customers through:Delivering a product earlier than promisedProviding an extra level of service that the customer didn’t expectGoing the extra mile in helping customers when neededBuilding acustomer-centric cultureTo develop acustomer-centricculture, ensure that all staff members prioritize and value customer concerns and happiness.This involves:Aligning your core values, procedures, and goals with customer satisfactionPersonalizing interactionsTraining agents to understand client needs as well as take responsibilityPromoting active listening andempathy in customer serviceEmpowering your employeesProvide your employees with the resources, confidence, and time to complete tasks and tackle responsibilities. Confident employees are proactive and productive, and they’re not afraid of sharing new ideas or making mistakes.Therefore, providing comprehensive training and ongoing support will ensure that your frontline staff have the knowledge, skills, and tools to address customer inquiries, resolve issues, and make decisions autonomously.Additionally, encourage a culture where employees feel valued, trusted, and empowered to take ownership ofcustomer interactions. This leads to faster resolutions and higher levels of customer and employee satisfaction.Offering proactive customer supportAnticipate the needs and concerns of customers throughout their journey and provide solutions to common difficulties that they may face. Employ preventive measures to minimize their impact.Proactive customer servicecan include:Analyzing customer data for predictive patternsIntegrating technology such asAI in customer supportTracking and implementing customer feedbackProviding timely updates on order statusesImplementing solutions likeknowledge basesAnnouncing product releases, service changes, and relevant industry newsBy adopting a proactive customer support approach, you can prove to your customers how dedicated you are to customer satisfaction.Providingseamless multichannel supportOffering multichannel support lets clients get same level of support via the means of contact with which they are most comfortable. Customers expect to communicate with businesses over a range of channels. Therefore, you need to provide 24/7 customer support on multiple communication channels to ensure customers receive assistance when they need it.These channels can be:EmailLive chatSocial mediaWeb formsImportance of an exceptional customer service experienceEnsuring you deliver the best customer service experience has the following advantages:Boosts word-of-mouth marketing and brand reputationWhen customers are satisfied, they willingly share their positive experiences with people they know and online platforms. Positive experiences shared by the customers improve a brand’s reputation, fostering trust and credibility.Additionally, positive customer service experiences acts as a key differentiator in competitive markets and often become the deciding factor in a customer’s purchasing decision.Reduces customer churnAccording toKhoros’s survey, 65% of customers leave for a competitor after a poor customer service experience.Offering empathy and quick resolution of customer concerns can build customer confidence in your brand and significantly reducecustomer churn.This contributes to the sustainability and success of a business.Builds customer trust and loyaltyDelivering outstanding customer service is essential to gaining lasting customer loyalty and trust.When customers feel valued, heard, and supported, they are more likely to feel lasting affinity toward a brand. They will keep coming back to make more purchases.Enhances employee satisfactionInvesting in the training, recognition, and support that give employees the ability to deliver excellent customer service also contributes to higher job satisfaction and morale within the business. Most people like being able to do their job well.This leads to better customer interactions, positive attitudes, and favorablecustomer relations.Examples of great customer service experiencesThe following are the real-life examples of businesses that have proved to offer the best when it comes to delivering customer service experiences.ZapposZappos is an online retailer for shoes and clothing that is known for its exceptional customer service.According to thiscustomer story on Consumerist, a customer named Jay purchased shoes on Zappos (since they were the cheapest) for a wedding he was to be the best man in. Unfortunately, his package was routed to the wrong location and couldn’t arrive on the day he was supposed to travel to the wedding location.He called Zappos and shared his dilemma. The customer service agent immediately solved his issue by upgrading his account to VIP in order to send another pair of shoes to his destination.He then said, “On top of completely taking care of my problem and adding the “VIP” bonus, she then issued a complete refund. Free shoes. Unbelievable. Zappos has earned a customer for life.”This is a customer blown away by the great customer service experience he received. By sacrificing a small amount of profit in one transaction, Zappos earned a raving review from a newly loyal customer whose story was spread across the internet. That’s cheap, excellent marketing.DisneyDisney is known for its magical experiences and exceptional customer service. They always go above and beyond to exceed guest expectations, whether it’s at their theme parks or on their cruise lines.One example of their outstanding service is astory posted on LinkedInby Liz Richardson, a Disney fan who had a disappointing experience with customer service at Disney World resorts.Concerned, she sent a thoughtful email detailing her experience to the designated customer feedback address, but also, on a whim, to the president of Disney. Surprisingly, she received a call from the VP of Disney World within an hour.The VP apologized and promised additional employee training.Additionally, as compensation, Disney gifted her family a four-night stay, including park tickets and free dining. Richardson’s family were annual visitors to the parks, and this immediate response taking full responsibility and offering rectification not only kept them as annual visitors but maintained Disney’s top reputation with anyone who read her story.Revive your business with outstanding customer service experienceThe key to a greatcustomer service experienceis to make your customers feel valued at every touchpoint.Therefore, it is important to perfect your customer service by implementing key strategies.To enjoy the fruits of an enhanced customer service experience, you can also try usingLIKE.TG. LIKE.TG is sophisticatedhelp desk softwarethat transforms your customer support system.Organize your customer emails into tickets automatically, implement safeguards to make sure no customer falls between the cracks, and provide knowledge bases to let your agents and customers easily access information they need.Schedule a30-minute live demoto discuss and see for yourself how LIKE.TG can improve your support team’s workflow and customer service. Or start a15-day free trialto let your team test out LIKE.TG’s features. If you have any questions, please feel free tocontactLIKE.TG’s supportteam.Please share your thoughts and experiences with different customer service strategies in the comments section. Your feedback is highly valued!
13 Best Live Chat Software Solutions for Businesses (2024)
13 Best Live Chat Software Solutions for Businesses (2024)
To deliver instant replies and smooth experiences, businesses need to harness technology that facilitates real-time engagement and communication. Live chat software is the key to achieving this.It has become a vital tool for businesses that creates direct access between the consumer and customer service for prompt resolution of issues and answers to questions.In this blog post, we’ll explore the essentials of live chat software and its functionality and introduce you to some of the top live chat solutions available today. What is live chat software?Live chat software is a tool that enables customers to have real-time, back-and-forth conversations with support agents for immediate assistance.It usually appears as a chat widget or pop-up on the bottom-right corner of a website, allowing users to initiate conversations with customer support and seek immediate assistance while browsing.Live chat software is commonly used for customer support, sales, or general communication on websites or within applications.How doeslive chatwork?Live chat facilitates instant support directly from a website or application. Live chat support appears as a small chat box or button, often labeled Chat Now or Help.By clicking on this chat widget, a customer opens a chat window, types their message, and sends it.This message is then relayed to the customer support team as a notification of the incoming chat and an agent can respond to the customer in the same chat window.This allows for a real-time, two-way conversation between the customer and the agent.Good live chat software may offer additional features, such as:Pre-chat forms: Forms collect customer information, like name and email, before the chat begins to contextualize the conversation and assist the agent in providing better support.Automated messages: An initial message informs customers of working hours or offers to take a message.Offline support: Allows customers to leave a message through the chat window in cases where live support isn’t available, so an agent can respond later via email.List of best live chat software and appsSelecting the best live chat software for your business can be challenging. We are providing an introduction to the best live chats for customer service to enable you to choose the one that best aligns with your specific business requirements.1. OlarkOlark provides tools for real-time communication that make it easier for small and medium-sized businesses to connect with their customers.Olark is an easy-to-use platform for engaging with website visitors.FeaturesUser-friendly interfaceIntegrationsAutomated chat routing and distributionTeam performance monitoringAutomated translationReal-time trackingPricingStarts at $29/user/monthFree trial: 14 days2. TidioTidio is a live chat app that allows e-commerce platforms and small businesses to talk to customers in real-time.It aims to provide businesses with tools for engaging customers and centrally managing messages across different channels.FeaturesCustomization optionsAI assist featuresIntegration with popular platformsAutomated responsesPricingFree plan available for 50 conversations/monthPaid plans start at $29/100 conversations/monthFree trial: 7 days3. ChatraChatra is live chat software for websites. It monitors visitors in real time and facilitates group chat even when you are offline.It enables businesses to answer customers’ questions, solve problems, and assist customers in making purchases.FeaturesOffline messagingCustomization optionsIntegrationsChat historyAutomation capabilitiesAnalytics and reportingPricingFree plan available for one agent.Paid plans start at $17/user/month.Free trial: 10 days4. UserlikeUserlike is live chat software with customizable chat widgets and smooth integrations. Businesses can interact with visitors on their websites in real time, providing immediate communication.Userlike lets companies adapt chat features according to their unique requirements and workflows.FeaturesCustomizable brandingIntegration optionsAutomated chat routingAuto translationCustomer feedbackPricingFree plan available for one agent.Paid plans start at $90/month/4 agents.Free trial: 14 days5. ChaportChaport is a live chat tool designed to be simple. It includes features like chat routing and proactive messaging to enable businesses to communicate with their website visitors in real time.This solution is suitable for small to medium-sized enterprises who are looking for an easy-to-implement live chat system.FeaturesUser-friendly interfaceAutomation capabilitiesIntegrationsReportingMultilingual supportCustomization optionsPricingFree plan available for two operators.Paid plans start at $29/4 operators/monthFree trial: 14 days6. LiveChatLiveChat provides a customer service platform that enables immediate connection with clients to resolve their inquiries.It allows for instant communication between businesses and customers, thereby enhancing customer support and interaction on websites.FeaturesCustomizationAutomated chat routingAdvanced reportingIntegrationPricingStarts at $20/1 user/monthFree trial: 14 days7. AcquireAcquire is a customer communication platform that allows businesses to interact with their audience through various channels for customer support.It includes live chat, video calls, and co-browsing features. Its goal is to enhance customer engagement by providing a comprehensive suite of tools for real-time interactions.FeaturesCo-browsing and screen sharingAutomated canned responsesAI assist featuresPrivate chat notesMultilingual capabilitiesReportingPricingStarts at $500/month plus $25/user/monthFree trial: Contact sales8. Zoho DeskZoho Desk, which is part of the Zoho suite, has a live chat tool that aims to minimize wait times and facilitate real-time assistance.The live chat tool comes with an AI-powered assistant that can answer basic questions using your knowledge base.FeaturesCustomization optionsAutomationFeedback formsIntegration capabilitiesChat routingReportingPricingStarts at $40/user/monthFree trial: 15 days9. LiveAgentLiveAgent is a multipurpose live chat software for communicating across various channels. It combines live chat, ticketing, and automation in a single platform for customer support and tracking of issues.With its real-time chat function, businesses can chat live with customers on their websites.FeaturesPersonalized chat invitationVisitor activity trackingCustomization optionsAnimated chat buttonsIntegrations with popular toolsAutomated chat distributionPricingStarts at $9/user/monthFree trial: 14 days10. SendPulseSendPulse’s live chat tool comes with a bunch of other features like chatbot integration, a built-in CRM, or a mobile app that helps manage your conversations on the go.SendPulse offers a chatbot builder that integrates with ChatGPT and works with Instagram, Facebook, WhatsApp, Telegram, and Viber.Features:Intuitive drag-and-drop builderCustomizable live chat windowSingle dashboard for multiple messengersDeals are automatically created in CRM (customer action triggered)Dedicated mobile appPricingPaid plan starts at $8 per month if paid annually.Free trial: 7 days.11. HubSpotHubSpot live chat is an integral part of its all-in-one marketing, sales, and customer service platform.The live chat tool facilitates communication by letting businesses interact with customers immediately.FeaturesCustomizationChat history for easy record-keepingIntegrations with Slack and HubSpot CRMAgent performance monitoringPricingFree plan available.Paid plan starts at $15/users/monthFree trial: 14 days12. ZendeskZendesk‘s live chat software is an essential component of its customer service platform, allowing businesses to communicate with customers.It can be integrated with other support tools and offers a user-friendly interface for engaging with website visitors in real time.FeaturesIntegrationsCustomization optionsAI and intelligent responsesChat tagsReportingPricingStarts at $55/user/monthFree trial: 30 days13. IntercomIntercom is a customer communication tool that offers live chat as one of its core features. It allows businesses to send customized messages based on customer information.Intercom also provides reporting tools so businesses can track the outcomes of their live chat interactions.FeaturesAutomated responsesIntegration optionsReporting and analyticsChat historyTeam performance monitoringPricingStarts at $39/agent/monthFree trial: 14 daysFeatures of live chat toolsBusinesses should consider the following key features when choosing a live chat solution.Real-time messagingThis is the core feature of live chat tools. It allows for instant communication between customers and customer support representatives. Customers can send messages, ask questions, and receive responses immediately.Real-time messaging tools include:Live typingAutomatic responsesLive translatingAutomated conversation solvingCollaboration toolsThese are features within the live chat platform that allow internal communication among customer support or sales teams to work together.They allow agents to discuss customer inquiries, share information, and collaborate on resolving issues when needed.These tools include:Group chatsTagsPrivate notesFile sharingPrivate messagingChat widgetsChat widgets are the interface for live chats that integrate into a company’s website or mobile app interface.They serve as an immediate touchpoint for visitors to ask questions, seek support, or engage with the business without navigating away from the page they are on.These widgets typically appear as a small icon or chat bubble in the corner of the screen, and when activated, expand into a chat interface where users can interact with a representative or an automated chatbot.Reports and analyticsThis feature provides businesses with valuable insight into their live chat performance. These tools generate data such as:Chat durationResponse timesNumber of chatsCustomer satisfaction scoresChat-to-conversion rateBy evaluating these reports and analytics, businesses can assess and improve the effectiveness of their customer service, identify areas for improvement and make informed business decisions.ChatbotsChatbots are AI-driven programs that chat live online with a customer whenever support agents are away or occupied.They simulate human conversations, independently handle repetitive and common inquiries and pass on more complicated requests to support agents. This helps businesses improve productivity and scale more efficiently.Canned responsesThese are prewritten messages that customer support agents use to respond quickly to common issues or frequently asked questions. Canned responses save time, ensure consistency and improve knowledge sharing for new support agents.Teams can create a library of predefined messages.IntegrationIntegration features in live chat tools allow seamless connectivity with other business software platforms and systems.They ensure that data is synchronized across various platforms, providing a unified view of customer interactionand improving workflow efficiency and productivity.Live chats are commonly integrated with the following:Customer relationship management (CRM) softwareHelp desk solutionsSocial media platformsE-commerce platformsQueue managementThis feature operates as a virtual waiting list that organizes chat requests based on predefined rules, such as first-come, first-served or priority levels, allowing customer service representatives to address issues in an orderly manner.Effective queue management provides customers with estimated wait times and the option to schedule a chat session if immediate support isn’t available.Chat transcriptsChat transcripts enable seamless tracking of customer interactions, ensuring continuity in service and personalized support.This archival tool enhances agent performance by providing immediate access to past conversations, facilitating informed responses and efficient resolution.It also serves as a valuable reference point for quality assurance and ongoing relationship management with clients.Advantages of integrating a live chat applicationModern consumers tend to have a low tolerance for delays and may abandon a transaction when an issue arises and support is not readily available.Integrating a live chat button within your website offers a convenient way for customers to seek help without having to switch apps.Following are some other benefits of integrating live chat applications.Increases efficiencyThe use of a live chat app allows customer service representatives to engage in several chat conversations at once, which is not possible with traditional communication like phone calls.As a result, more customer queries can be addressed in less time, improving the overall efficiency of the customer service process.Improves profitsA live chat lets you keep your customer service team smaller for longer, as one representative can handle multiple chats simultaneously. Offering online assistance lowers the rate of cart abandonment.Younger customers are increasingly more comfortable with online means of communication and expect quick answers. Live chat gives them that. This increases sales and revenue for a company.Builds long-term relationshipsBy providing prompt assistance, live chat can help establish lasting connections with customers. When customers know they can get efficient help instantly, they will want to come back.This can lead to repeat business and increased customer lifetime value. Moreover, the knowledge gained from chat records can be utilized to customize future interactions, thereby reinforcing these relationships even more.Helps improve customer serviceLive chat can provide in-depth reports on the types of customer support requests received, agent performance, and customer feedback, which can be useful in improving service quality and efficiency.Offers multichannel supportThe inclusion of live chat provides customers with an additional communication channel. It can be embedded within websites and other existing channels like social media and apps to allow customers to choose their preferred method of communication.Integrate live chat software today for instant customer communication!Successful businesses understand that immediate, smooth communication could be the factor that sets them apart from their rivals.Through enhancing engagement, satisfaction, and productivity, live chat has emerged as an indispensable element for enterprises.Find the live chat tool that best aligns with your business needs and budget and watch your customer relationships flourish.Our very own, LIKE.TG live chat software, will be launched very soon. Stay tuned and be the first to utilize our amazing top-grade live chat tool, with the latest features in the market!We hope that you found our blog post helpful. Please share your insights and experiences with different live chat tools in the comments section.Related articles The Best Customer Service Software for 202415 Best Issue-Tracking Software Systems for 202412 Best Knowledge Management Software Tools (2024)15 Best Free Tools for Startups in 2024
Customer Service Analytics: Types, Uses, and Benefits
Customer Service Analytics: Types, Uses, and Benefits
Customer service now involves more than just answering calls and emails. It’s about understanding each interaction and predicting what customers will need.Let’s say you work as a customer support manager and that each client interaction is an opportunity to strengthen your customer service.Using customer service analytics helps you understand your customers better and build stronger connections with them.This blog explores customer service analytics, focusing on getting to know the customer’s voice and any details to help provide great service. What is customer service analytics?Customer service analytics refers to the regular collection and analysis of customer data to get valuable insights about the overall customer service to enhance customer support.This process involves gathering data on customer interactions but also information on:Agents’ performanceTicket resolutionTicket response timeCustomer service analytics toolsCustomer experience satisfactionBusinesses can collect customer data from different sources such as message conversation history, transactions, and survey responses.Customer service analytics can help you understand support patterns, know your customers’ wants and preferences, and set business goals.Types of analytics in customer serviceCustomer service analytics can be divided into different categories, such as:Customer journey analyticsInvolves mapping out the various touchpoints and interactions that customers have with a company across different channels and stages of the customer lifecycle.This enables businesses to identify pain points, enhance connection, and improve the overall customer experience.Customer engagement analyticsInvolves analyzing interactions and behaviors through different channels such as social media, email, community forums, or insights obtained from surveys.This helps businesses to understand how customers interact with a brand and create engagement strategies and content to build stronger relationships.By measuring the key metrics businesses can evaluate the effectiveness of their engagement efforts and refine their strategies to better resonate with their target audience.Customer experience analyticsInvolves analyzing customer feedback, behavior, and interactions across multiple connections to understand their satisfaction levels, preferences, and pain points.This enables businesses to improve processes and deliver personalized experiences, thereby enhancing overall customer satisfaction and loyalty.Using insights from customer experience metrics, businesses can identify areas for improvement, tailor their products or services to meet customer needs, and ultimately drive growth through enhanced customer retention and advocacy.Customer retention analyticsIs a process that helps businesses understand why customers stop using their services or products.This process involves analyzing customer feedback, behavior, and interactions to identify the factors that influence customer churn.By using insights from customer retention analytics, businesses can proactively address customer concerns, improve customer experience, and build stronger connections with their customer base.Additionally, businesses can take corrective actions to keep important customers happy and retain them for longer periods.Customer support analytics use casesHow do you analyze customer service data? The following are a few instances of regular uses for customer service analytics:Monitor and analyze the customer journeyIdentify and track the customer journey maps throughout their interaction with your business across various touchpoints.This will help you understand their challenges, identify customer pain points, and improve service delivery for improved satisfaction and loyalty.Businesses can gain valuable insights into customer behavior through customer service analytics.This enables them to improve customer interaction, optimize resource utilization, and maximize agent effectiveness, ultimately leading to cost savings.Evaluate support staff work progressUsing customer service analytics helps businesses keep an eye on how well support agents perform on their tasks.By analyzing the support teamwork progress, managers can identify patterns, use resources well, and set up specific training to make customer support better.Improve in different areas of businessesBusinesses can analyze customer feedback by using customer service analytics to help them identify recurring support issues, and areas to improve, and know what their customers like or dislike.With such insight, these businesses can make the necessary improvements to suit customers’ needs better and prioritize development efforts to address the key concerns. This will enhance the overall customer service experience.Boost customer loyalty and retentionCustomer service analytics help your support teams find unhappy customers who might want to leave or lose trust and apply effective strategies for customer retention to prevent this.Businesses can proactively address customer needs, enhance satisfaction levels, and cultivate long-term relationships, by using insights gained from customer analytics service ultimately fostering loyalty and reducing customer churn.Enhance ticket prioritizationSentiment analysis and difficult issues should be the basis for ticket prioritization and tagging.Customer service analytics can assist businesses in identifying these factors, reducing the likelihood of SLA breaches and ticket escalations.Making better decisions based on the insightsBusinesses discover customers’ behaviors and preferences more deeply through consumer data analysis.The information from this data can assist businesses in making better decisions about product development, marketing campaigns, and service activities.Reduce customer service costs and increase revenueWith customer service analytics, businesses can identify important customers and collect more information on their opinions, suggestions, and purchasing patterns.The information helps businesses improve their products and marketing strategies to reach important customers, leading to more sales and profits.AI in customer service analyticsAccording to a Redixweb study, 83% of businesses worldwide claim that AI is crucial to their operational processes.AI in customer service analytics uses smart techniques to study customer data that can be used to make support better and keep customers happy.Sentiment analysis tools help businesses understand customers’ feelings and emotions, allowing them to address concerns better and improve their brand perception.Predictive analytics methods predict customer behavior, to enable proactive services and create interactions.Businesses can use AI analytics platforms to track customer service KPIs like response times, resolution rates, and customer satisfaction scores.Companies use this data to improve processes and enhance the customer experience.As a result of using AI in customer service analytics, businesses can streamline customer service processes with AI technologies by;Building long-term customer relationshipsEnhancing overall customer service performanceMonitoring customer service analytics helps businesses understand the value of customer support efforts and improve in those areas.Metrics you can use for client data analysisThe following are the metrics businesses can use to analyze customer service performance:1. Customer service metrics for maintaining customer experienceThese metrics are essential for businesses to measure and improve the quality of interactions between customers and the company.The KPIs for gauging customer service experience include:Customer satisfaction score (CSAT)The customer satisfaction score (CSAT) measures and checks how satisfied customers are you’re your service quality.It helps businesses build loyalty, keep customers, create their brand image, and reduce support costs.A Harvard study found that 80% of customer service businesses use customer satisfaction scores(CSAT) as their primary metric for measuring customer experience when they aim to exceed expectations.Customer effort score (CES)The customer effort score calculates how easy it is to use your products or services. Engage your clients by asking them, ‘How effortless was it for you to receive the assistance you desired today?It helps businesses gauge how easy or difficult it is for customers to interact with your company at different touchpoints.Lower scores indicate a smoother and more satisfactory experience for customers.Net promoter score (NPS)The net promoter score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a company’s products or services to others.This helps businesses to know how loyal and satisfied customers are by sorting them into promoters, passives, or detractors.2. Customer service metrics for measuring customer journeyThis involves tracking and analyzing customer interactions and experiences across various channels throughout their journey with a company.Customer service metrics play a crucial role in understanding and improving the customer journey.Here are some of the KPIs for measuring customer journey analytics:Customer lifetime value (CLV)The customer lifetime value calculates the amount that every client adds to the company throughouttheir relationship.The data helps the company make strategic decisions about getting and keeping customers.It can also help customer service teams find important clients who need more help.Businesses can use data analysis to find what customers like and dislike, which helps them modify their customer service strategies and products to meet customer expectations and maintain happy customers.Customer retention rate (CRR)The customer retention rate (CRR) refers to the percentage of clients a company maintains over a specific period.It shows how effective it is at retaining customers and how well customer service works.A high CRR indicates successful customer retention, satisfaction, and loyalty, allowing organizations to identify areas for improvement.3. Customer service metrics for measuring customer performanceCustomer service metrics for performance are the main measures that businesses use to assess the productivity and efficiency of their customer service operations.With these metrics, businesses can analyze their progress over time, identify areas for development, and assess how effectively they are satisfying client demands and expectations.Here are the KPIs used to measure performance:First response timeThis shows how quickly and efficiently a company replies to a customer’s first question or problem.A quick and effective initial response indicates a responsive and customer-centric support system.This metric is critical in building customer trust and satisfaction, influencing overall perceptions of a company’s service quality.First contact resolution (FCR)First contact resolution measures the percentage of customer inquiries or issues that are resolved during the initial contact with customer service, without requiring additional follow-up.For example, if a customer calls with a product inquiry and the support agent successfully resolves the issue without needing the customer to call back, it counts as a first contact resolution.Average resolution time (ART)This metric measures the average time it takes for customer issues to be resolved.Businesses use it to provide insight into the efficiency of the support teams in addressing and resolving customer problems.For instance, if a customer calls with a billing issue, the Average resolution time would track the time it takes from the initial contact to resolution.Contact ticket volumeContact volume measures the total number of customer inquiries or issues received by the customer service team within a specific timeframe.It helps businesses to understand the total workload of tickets and the demand on the customer service department to make important decisions.4. Customer service metrics for measuring customer engagementCustomer engagement analytics measures and examines customer interactions with a business through multiple channels such as social media, website, email, and community forums.It contains monitoring customer engagement metrics to value the productivity of customer engagement programs.The KPIs for measuring customer engagement include.Social media analyticsBusinesses use various channels for customers to express their opinions and experiences. These platforms help companies to understand the overall sentiment of their brand.To gauge the effectiveness of social media marketing campaigns and identify trends in customer behavior, businesses analyze engagement metrics such as likes, shares, comments, and click-through rates on social media platforms.Website analyticsTracking metrics such as page views, time spent on the site, and conversion rates to understand how users interact with your website and optimize its performance.Customer support analyticsTracking metrics like response time, resolution rates, and customer feedback in customer support interactions to identify common issues, improve service quality, and enhance customer satisfaction.5. Customer service metrics for measuring customer retentionThis involves analyzing data and metrics related to customer behavior, interactions, and engagement to understand why customers stay with the company or why they leave the company.It aims to help businesses identify patterns and trends that require perfection and influence customer retention rates.The KPIs for measuring customer retention analytics contain:Customer churn rate (CCR)Customer churn rate (CCR), measures the percentage of customers who stop doing business with a company within a certain period.A high CCR suggests potential issues with customer satisfaction, service quality, or overall customer experience.Monitoring CCR allows businesses to identify pain points, address customer concerns, and improve service offerings to reduce customer attrition.Customer acquisition costCustomer acquisition cost is a metric that is used to measure the total cost incurred by a business to acquire a new customer, including expenses related to marketing, sales, and promotional activities.It helps businesses allocate marketing budgets effectively, optimize customer service ROI, and identify efficient marketing channels by measuring the cost incurred to acquire each new customer.Gain valuable insights with customer service analyticsWith client data analysis, businesses can gain important insights into the support they provide.They can look at data like customer interactions, ticket resolutions, how well agents perform, feedback from customers, and more.Deep research allows businesses to discover trends, patterns, and opportunities to improve their customer service operations.Additionally, customer insights can help you to understand what they prefer or need. You can also make their support experiences personal to efficiently meet changing demands.Managers must adopt customer service strategies that value customer intelligence and encourage support teams to use all helpful information to improve quality and make customers happier.Book a live demo to see how LIKE.TG will help your business collect insights from customers by using analytics in customer service to understand them better. Start a free trial to explore its many features.If you have any questions about the product and its capabilities feel free to contact the LIKE.TG support team.I hope this article was helpful to you. Do you have any suggestions on analyzing and obtaining customer service analytics you would like us to add?Please share your opinions and recommendations in the space provided for comments below.Related articles Customer Experience Strategy: How to Create and Improve It9 Effective Metrics to Measure Customer Loyalty
11 Other Ways to Say “Sorry for the Inconvenience”
11 Other Ways to Say “Sorry for the Inconvenience”
Have you ever said “sorry for the inconvenience” to an unhappy customer? We’ve all been in that situation in customer service. But saying sorry too often doesn’t really work. It sounds fake and may not save you from customer churn.Genuinely apologizing to the customer can turn a bad situation into a chance to make them happy and leave them with a good feeling.This blog explores some creative “sorry for the inconvenience” alternatives to express remorse, acknowledge frustration, and turn a bumpy experience into a satisfying interaction. Sorry for the inconvenience“Sorry for the inconvenience” is the most common expression used by businesses to apologize for customer service mishaps like poor service, product issues, billing errors, or miscommunication.By saying this, the business acknowledges not meeting customer expectations and expresses regret for any negative impact it may have had on the clients.The phrase has been overused to the point where it has lost the authenticity of its initial meaning.Why customers dislike the phrase “sorry for the inconvenience”Customers who take the time to contact a company after an unsatisfactory experience do so feeling frustrated and let down.They express their grievances and expect that the brand will take responsibility for the issue and mitigate their problem.Customer support teams that rely on statements such as “sorry for the inconvenience” may believe they are addressing the problem, but in reality, they can irritate customers.Customers dislike the phrase “sorry for the inconvenience” for several reasons.It lacks empathySaying “sorry for the inconvenience” feels distant and impersonal. It doesn’t acknowledge the specific situation the customer is facing or how it might affect them.The phrase can downplay the problemThe word “inconvenience” can undermine the seriousness of the problem.For example, a customer who has missed a flight or lost important data being told their situation is merely an inconvenience can feel dismissed and even insulted.“Sorry for the inconvenience’’ may sound insincereRepeatedly using the same generic “sorry for the inconvenience” phrase can come across as robotic and inauthentic.It can make customers feel like they’re just another number in the system rather than valued individuals. This makes it harder to build rapport and establish customer trust.The apology does not offer solutionsA good apology should do more than just express regret. It should also offer a solution or next step to rectify the situation.“Sorry for the inconvenience” by itself leaves the customer hanging, wondering what will happen next.Essential customer service tips for delivering effective apologiesApologizing when called for maintains healthy relationships.A study by Forbes found that an overwhelming 96% of customers claim they are unlikely to return to a business that has disappointed them.Therefore, it’s vital to formulate sincere apologies that calm angry customers, rebuild trust, and strengthen bonds.These are some essential tips to help you write an apology that is heartfelt, effective, and conducive to healing:Acknowledge and take ownership of the specific issue:Start by accepting responsibility for the mistake.Express genuine empathy: Use appropriate phrases that demonstrate to the customer that you understand how the issue might impact them.Personalize the message:Ensure you tailor your apology to include the customer’s name and address the specific issue at hand. Avoid using language that sounds robotic.Offer a solution or an alternative: Don’t leave the customer in the dark. Tell them what you’re going to do to fix the problem and make things right. If appropriate, reassure them that your company will do everything it can so such a mishap won’t reoccur in the future.Scenarios where you would need to use the phrase “sorry for the inconvenience’’It is common to encounter instances where you do not fully meet customer expectations in the course of running a business.During such times, extending a sincere apology can help alleviate customer irritation and address their concerns effectively.These are some situations in which using the “sorry for the inconvenience” phrase is necessary:Product or service issues: When a product or service fails to meet customer expectations, an apology should acknowledge the inconvenience and express the company’s commitment to quality.Delayed delivery: If an order arrives later than promised, an apology can help soothe the customer’s disappointment and maintain trust.Billing errors: Mistakes on invoices or erroneous charges can be distressing. An apology should demonstrate accountability and a willingness to rectify the issue.Poor customer service: Bad customer service experiences with unhelpful or rude staff can tarnish a company’s reputation. An apology can help rebuild customer relationships.Miscommunication: When there’s a breakdown in communication or misinformation is provided, an apology should be worded to help clarify and mend the situation.Technical glitches: Website crashes and system downtimes can hinder customers. An apology should acknowledge the inconvenience caused by these unforeseeable issues.Unexpected changes or cancellations: If events, services, or product availability change unexpectedly, an apology should be included in addressing any resulting inconvenience to the customer.Privacy breaches or security issues: In the event of a data breach or security lapse, an apology is a crucial first step in addressing customer concerns and restoring confidence.Alternatives for “Sorry for the inconvenience”There are several ways to own up to mistakes and apologize to customers that can serve as better “sorry for the inconvenience” alternative phrases.Outstanding alternatives for “Sorry for the inconvenience” phrasePlease accept my sincere apologiesOops, our bad! We’re working to fix things and make it up to youWe regret any disruption this may have causedWe’re sorry we failed to meet our own high standards this timeYour patience during this inconvenience is greatly appreciatedWe’re committed to ensuring this doesn’t happen againI realize this is disappointingLet us help you resolve this issue as quickly as possiblePlease let us know if there is anything else we can doThank you for bearing with us during this timeWe’re sorry for your bad experience and would like to offer you a discount on your next orderLet’s take a look at some common alternatives:Please accept my sincere apologiesWhenever a customer service mistake occurs, it is extremely important that it is apologized for, and that the statement acknowledges the gravity of the mistake.Example:Dear [Recipient’s name],I am writing to express my regret for [briefly state issue]. Please accept my sincere apologies for the inconvenience caused.Rest assured, measures have been taken to fix [the issue] and prevent a recurrence.Thank you for your understanding.Warm regards,[Your name]Oops, our bad! We’re working to fix things and make it up to youThis phrase is perfect if you’re searching for a casual yet sincere apology with a commitment to rectify the situation.It is typically appropriate for minor issues and with a customer base that appreciates a more informal tone.Here is a working example:Dear [Customer name],We’ve noticed that you struggled to access [Service/Product Name] earlier today. Oops, our bad! We’re working to fix things and make it up to you.We wanted to reach out and let you know that this isn’t the experience we aim to provide.Our [mention team] is on it, and the [service name] will return shortly.We truly appreciate your patience.Warm regards,[Your name]We regret any disruption this may have causedThis “sorry for the inconvenience” alternative expression is a formal way of expressing regret for any trouble resulting from unforeseen circumstances, including service interruptions, product recalls, or a change in policy that affects customers.It lets the customers know that you genuinely didn’t intend to disrupt their experience and may help emphasize that the issue was unexpected or the change was unavoidable.Following is an instance of how this phrase can be used in context.Dear customers,We acknowledge the recent issue with our online platform on [Date], which resulted in several hours of unexpected downtime.I fully understand that you rely on our services for your daily activities, and we regret any disruption this may have caused.We have resolved the issue and implemented additional measures to prevent similar occurrences in the future.Thank you for your understanding.Sincerely,[Your company]We’re sorry we failed to meet our own high standards this timeThis expresses remorse and takes responsibility for what is usually a service issue. It also emphasizes that the company’s usual level of service is much higher than what the customer experienced.It implies that the company shares in the customer’s feeling of disappointment and doesn’t find it acceptable.The expression can be a starting point for a conversation about how the company can best rectify the situation and restore the customer’s confidence.Following is an example of how this phrase can be used.Dear [Customer name],We received your message communicating your issue with [briefly describe the issue]. We’re sorry we failed to meet our own high standards this time.We understand the impact this may have had and are taking immediate steps to ensure it does not happen again.To make amends, we would like to offer [whatever is applicable].Your satisfaction is our priority. Please contact us again if you experience further problems.Best regards,[Your Name]Your patience during this inconvenience is greatly appreciatedThis phrase is a polite way to acknowledge a customer’s understanding and endurance as you strive to resolve an issue affecting them.Since this “sorry for the inconvenience” alternative phrase is quite passive, it is ideal in contexts where:You have already acknowledged the problemThe inconvenience is minor or temporaryThe customer is already aware of the steps you are taking to alleviate the situationHere’s an ideal instance for using this phrase:Dear [Customer name],We apologize for the slight delay in the shipment of your order [Order details].Due to unexpected high demand, your package will arrive within 5 business days instead of the usual 3.Your patience during this inconvenience is greatly appreciated.Sincerely,[Your name]We’re committed to ensuring this doesn’t happen againThis is the perfect “sorry for the inconvenience” alternative phrase to use whenever you identify a mistake or issue that negatively affected customers, and you want to apologize while also assuring customers that steps are being taken to prevent a recurrence.However, it is best used when you have already addressed the immediate issue and have tangible steps in place to prevent repetition.Following is how this phrase can be used in context.Dear [Customer name],We are deeply sorry to learn that our latest [specific software] update resulted in unexpected issues for you.We understand the frustration and inconvenience this has caused and take full responsibility for the oversight.We are implementing additional quality assurance processes to ensure our updates undergo more rigorous testing before release.We’re committed to ensuring this doesn’t happen again. Please let us know if you encounter any more problems.Sincerely,The [Company name] TeamI realize this is disappointingThis “sorry for the inconvenience” alternative expression shows empathy and demonstrates that you prioritize customer experiences rather than solely focusing on sales.Here is an example:Dear [Recipient’s name],I would like to sincerely apologize for [briefly state the issue]. I realize this is disappointing, and I deeply regret any inconvenience caused.We are working diligently to [mention any remedial action being taken]and ensure the issue never reoccurs.I appreciate your understanding and patience as we resolve this matter.Sincerely,[Your name]Let us help you resolve this issue as quickly as possibleThis “sorry for the inconvenience” alternative phrase demonstrates a proactive stance in addressing customer concerns. It shows that you value the customer’s time and that you are committed to providing a quick resolution.This level of responsiveness can help to restore customer trust and loyalty, even in the face of challenges.Following is how this phrase can be used in context.Dear [Customer name],We are sorry to hear about the difficulties you’ve been experiencing with our [product name].Let us help you resolve this issue as quickly as possible. Our technical team is ready to assist you.Can you please walk us through the issue you are facing in a reply to this email or provide us with a phone number and the best time to contact you?We value your patience and trust in us and are committed to ensuring that your experience with our product meets your expectations.Kind regards,[Your name]Please let us know if there is anything else we can doThis phrase is ideal for demonstrating your willingness to go the extra mile to rectify a situation. It is best used at the end of an apology ascustomer follow up and demonstrate your commitment to quality service.Dear [Customer name],We sincerely apologize for [Mention issue details]. We understand how important it is for you to access [Mention service/product], and we regret any inconvenience this has caused you.Rest assured that we are taking immediate steps to ensure the [Mention the issue] is resolved.We truly value your business, and your satisfaction is our top priority. Please let us know if there is anything else we can do to assist you further.Best regards,[Your name]Thank you for bearing with us during this timeThis sorry for the inconvenience alternative phrase is used to appreciate customers for their understanding while you worked to resolve the customer service disruption. It can be used as a follow up message after successful service recovery efforts.Following is an instance of how this phrase can be used in context.Dear valued customers, we wanted to reach out and apologize for the recent disruption in our online services.Due to technical difficulties that were beyond our control, many of you experienced interruptions when trying to access [Mention service details].We regret any inconvenience or concern this disruption may have caused. Our team has worked diligently to resolve the issue, and we are pleased to report that our services are now fully operational.Thank you for bearing with us during this time.If you have any further concerns or need assistance, please do not hesitate to contact [customer support team details].Sincerely,[Company name]We’re sorry for your bad experience and would like to offer you a discount on your next orderThis alternative not only acknowledges the inconvenience the customer has faced but also extends a gesture of goodwill to compensate for their negative experience.By offering a discount on the next order, you provide a tangible benefit that can help restore the customer’s trust and encourage future business.This approach shows empathy, takes responsibility, and proactively seeks to make amends, thereby enhancing customer satisfaction and loyalty.Here is an example:Dear [Customer’s name],We’re sorry for your bad experience and would like to offer you a discount on your next order as a token of our appreciation for your patience and understanding.We understand how frustrating it can be when things don’t go as expected, and we are committed to making things right. Please accept this discount code [DISCOUNT CODE] for [X]% off your next purchase with us. Simply enter the code at checkout to redeem your discount.Thank you for giving us the opportunity to make it up to you. We value your business and hope to serve you better in the future.Warm regards,[Your name]Utilize effective substitutes to the “sorry for the inconvenience” phraseCustomer service issues are unavoidable in any business, but they are not the end of the world. What really matters to the customer is how you recover from these setbacks and demonstrate your commitment to their satisfaction.A simple “sorry for the inconvenience” may not be enough to convey your sincerity, and you may risk losing your customers’ trust.We hope this blog enriches your toolbox of recovery strategies to build more resilient and rewarding customer relationships. Remember, it’s not just about saying you’re sorry; it’s about showing you mean it and that your brand stands beside its customers even when things go wrong.LIKE.TG empowers support teams to engage in efficient communication with their customers. Reach out to us to arrange a live demo and experience how our features can enable you to swiftly navigate through service issues and enhance your customer connections. Or, sign up for our15-day free trialto unlock instant access.Do you have any other alternatives to “sorry for the inconvenience”? Please share them in the comments section below.Recommended reads10 Best Templates to Write Apology Emails to Customers9 Great Alternatives to “Happy to Help”Customer Thank You Notes: Examples and Tips45 Exceptional Customer Service Phrases (+14 You Should Avoid)
LIKE.TG Release: March 2024 Feature Update!
LIKE.TG Release: March 2024 Feature Update!
We are excited to announce the latest feature updates in our March release! The LIKE.TG team is committed to empowering you with the right tools to provide exceptional customer service.The March product release introduces a set of new features and improvements that result from invaluable user feedback and the most recent developments in customer service.Let’s explore LIKE.TG’s latest features!GeneralWe’ve made some general updates to our customer service software to make it work better and be easier to use.Dark theme option in the agent portalAgents can now experience a smooth dark theme for the agent portal! This option offers a visually appealing interface that’s perfect for agents who prefer a darker screen environment.An improved design of the agent portalWe’re thrilled to unveil a sleek, updated design of our agent portal that’s not just pleasing to the eye, but also crafted to enhance your productivity.Admins can unleash their creativity and tailor the look and feel of their portal with an expanded palette of color customization options.You can customize the visual elements of your agent portal to match your brand’s identity with ease.Artificial IntelligenceThe following new feature has been added to BoldDesk.AI Copilot for agentsAn AI Copilot has been implemented to support agents with ticket responses.With just the click of a button, agents can pose questions to our AI assistant and instantly receive accurate, tailored responses drawn from our extensive knowledge base.This cutting-edge feature is designed to streamline agents’ workflow, enabling them to deliver faster and more precise support.Ticketing system featuresThe following features have been implemented in the ticketing system.Play audio files directly within ticketsA new in-ticket audio player allows you to listen to audio attachments with just a click, right from the ticket page.You no longer have to download audio files attached to tickets to listen to them. This new feature lets agents save time when delivering customer support.When integrating a voice note message from another system using the REST API, the audio file will render using the browser’s default audio player if it is in the proper format.Additional fields in the advanced ticket filterNew fields have been added in the worklog advanced filter to allow users to track and analyze metrics on the total logged hours and billable hours.For example, to search for tickets that do not have a worklog, you can use the filter Total Hours Logged set to Is empty.Bulk restoration of deleted ticketsYou can easily select and restore multiple soft-deleted tickets in one go to save time.Copy a ticket messageWith just a simple click, you can duplicate any ticket message and share it across your favorite apps.Whether you’re coordinating with your team, updating stakeholders, or just keeping records, this new feature is designed to make your communication flow as smooth as silk.IntegrationsNew integrations have been implemented in LIKE.TG to ensure you have an interconnected system that maximizes efficiency and boosts your team’s performance.Mailchimp integrationUsers can now integrate LIKE.TG with Mailchimp. Installing and configuring MailChimp enables users to perform the following actions directly from LIKE.TG:View all campaign detailsManage mailing listsAdd or remove subscribers from Mailchimp audience listsMicrosoft Entra ID (Azure AD) integrationLIKE.TG also integrates with Microsoft Entra ID. This update allows users to create and synchronize user accounts directly from BoldDesk.The following are key capabilities of this new integration:Add and synchronize users as both contacts and agentsQuickly create user accounts in LIKE.TGInstantly remove user accessMaintain synchronized user attributes between Microsoft Entra ID and LIKE.TGCreate LIKE.TG tickets from Microsoft TeamsWith our Microsoft Teams integration, users can now create support tickets without ever leaving the Teams environment.Knowledge baseOur knowledge base softwarehas been enriched with the following features.Brand-based filter support for deleted articlesA new brand-based filter allows you to filter deleted knowledge base articles by brand.This update will help users locate the information they need quickly without having to browse through unnecessary content.Insert language-specific articles in ticket repliesAgents can specify the language when inserting knowledge base articles in ticket replies. You can cater to your global audience by delivering solutions in their preferred language.Mobile applicationWith the LIKE.TG mobile application, you’re always just a tap away from being able to provide support and receive updates on your tickets.The following suite of new features can help you provide support on the move.Explore the requester’s profile and view their ticketsThis new feature allows agents to view a requester’s full profile and their ticket history quickly, without having to toggle between screens or wait until they’re back at their desk.This enables agents to provide tailored assistance with a more complete picture of the customers’ needs.Create views in activitiesThe customized filter configurations you frequently use on the LIKE.TG Activity page have been integrated into the mobile app.You can create, save, and apply your preferred filter combinations, ensuring that the most relevant tasks and updates are always at your fingertips.Include the activity status when adding commentsA new feature has been rolled out to let you change your activity status while engaging in discussions.AutomationUnlock a new level of productivity, efficiency, and speed with our latest update to LIKE.TG automations.Add activity from automation ruleYou can specify a task type if certain conditions are met in the Create and Update trigger automation.EmailEmail remains an indispensable tool for connecting with clients and colleagues. The following feature has been added to LIKE.TG’s email system.IMAP supportIMAP support has been fully integrated into our platform to let you smoothly synchronize your personal email address with LIKE.TG tickets for a more unified communication experience.This will help cut down on needing to switch between inboxes or missing out on important email threads.Activity moduleThe following improvements have been made in the activity module.Update a ticket status while replying to commentsAn option has been provided to allow you to update a ticket’s status while engaging with comments directly within the activity module.The last selected activity-type filter remains selectedOur system intelligently remembers your last selected activity-type filter, keeping it conveniently in place for your next session.This means you can pick up right where you left off, saving time and maintaining your workflow.Turn off permissions for certain rolesYou can easily configure permissions for different roles, ensuring that each team member has exactly the right level of access they need to perform their tasks efficiently and securely.Approval moduleThe following updates have been added to the approval module.View all approval requestsAn All Approvals option has been introduced in the approval module.No more scrolling through approvals one by one. This enhancement lets you preview all your approvals in a single view to save time.You can also toggle the approval module’s visibility to suit your needs and that dictate who gets to see the entire list of approvals.Reports and analyticsLIKE.TG’s reporting and analytics dashboards deliver detailed insight into individual agent and collective team performance, overall help desk effectiveness, and customer satisfaction.We have made several improvements to this module.General improvementsA multi-select option is available for agents and groups in the agent performance report.The customer satisfaction report includes a new field for Rated by to let you know who gave the rating.The contact performance dashboard supports grouping by the category field.The Ticket ID field has been added to the advanced search in the report module.New fields, contact tags, and contact group tags have been included in the advanced filter.Hyperlink support has been added to the ticket export function.We’ve updated the SLA stats widget logic for SLA Achieved tickets, counting achievements and breaches differently.The worklog report has a new Group by field for Ticket/Activity linked tickets.A new column called Total Tickets has been included in the widget for SLA achieved versus breached tickets on the SLA dashboard.All reports adhere to ticket access scope and brand-level data restrictions.The export option is available for all tables.Time format updates across all reportsTime format adjustments have been made for time fields in all reports.When users export reports to Excel, the date-time fields now adhere to the time zones specified in their profile.Home page updatesThe LIKE.TG home page has been modernized with the addition of the following new features.Retention of the previously selected columns in grid viewIt can be annoying having to repeatedly select the same columns every time you use the column chooser.With our new smart retention feature, your last selected columns will remain selected so you can dive back into your work each time you return to the page.Search private note messagesOur all-new Private Message filter lets you search for content in private notes. You can even narrow down the search further to a specific brand, category, or status of the private message.Admin module updatesThe admin module has been updated to improve the user experience further.Additional configuration options in the worklog settingsMore configuration options are available in the worklog settings. Administrators have more control options to help manage customer support teams.They can:Make it mandatory for agents to update the time spent when adding replies or notesMake it mandatory for agents to add a description whenever they add or edit a worklogSet the default worklog type as either billable or nonbillableEnhanced control over closed ticket actionsAdministrators can customize and automate the response to end-user interactions in closed tickets, whether it’s through email or the customer portal.You can set up your system to reopen tickets automatically, instruct the end user to create a new follow-up ticket, or not change the status at all when a customer reaches out on a previously closed issue.This automation ensures no customer query goes unnoticed, even if it was previously considered resolved.Support for IP restrictions in both the agent and customer portalsSecurity is always our priority at BoldDesk. Our new IP restriction feature empowers you to implement an additional layer of security around your agent or customer portal by specifying exactly which IP addresses and ranges are granted access.This new feature helps protect valuable data and elevate your peace of mind.Edit the profiles of deactivated agentsPreviously, the profiles of deactivated agents were locked in time and could not be edited. Administrators can now update and edit the profiles of deactivated agents at their convenience.This allows them to keep all agent information up-to-date and accurate, ensuring your records are always current, even for past team members.Support for the traditional Chinese languageWe believe that language barriers should never be a hurdle to delivering good customer service.LIKE.TG now supports the traditional Chinese language to help you cater to an even larger customer base. The total number of supported languages in LIKE.TG is now 27.Importing agents and groupsIn addition to importing information for contacts and contact groups, administrators can now import data for agents or agent groups from an Excel file.Whether you’re looking to onboard a new batch of agents or update existing group data, this new feature will save you time and minimize errors.What’s coming next?This release has been a great one, but we have more on the way!Soon, we will launch the following features. Take a look at this roadmap,A live chat moduleWhatsApp IntegrationFacebook integrationExotel integrationIs there a feature you’d love to see? Request it here!Explore these new feature updates!We are confident that these latest features will empower your support teams to consistently deliver top-notch customer experiences.Get in touch with usto set up a30-minutelive demoto try out these new features and experience firsthand howLIKE.TGcan be customized to fit your unique needs and workflows. Or sign up for a 15-dayfree trialtoday.Previous releasesLIKE.TG Release: December 2023 New Features Update!LIKE.TG Release: November 2023 New Features Update!LIKE.TG Release Announcement: September 2023 New Features Update!
LIKE.TG Earns G2’s Leader, High Performer, and Users Love Us Badges in Winter 2024
LIKE.TG Earns G2’s Leader, High Performer, and Users Love Us Badges in Winter 2024
We’re thrilled to announce that LIKE.TG has been recognized for its exceptional customer service software by winning several prestigious G2 badges in the Winter 2024 Grid® Report for Help Desk Software!This recognition from a trusted source like G2 is proof of our ongoing commitment to empowering businesses to deliver the best customer service possible and providing exceptional value to our users. About G2G2 is a prominent platform for software and service reviews. It helps businesses and users find the best software solutions based on peer reviews and ratings.It provides insight into various products and services across different categories, helping users make informed decisions.The platform features current, unbiased reviews, comparisons, and detailed information about software, making it a valuable resource for those seeking reliable feedback before purchasing or adopting new tools.Users can explore G2’s extensive database to assess the performance, features, and user satisfaction of various products and services.Take a look at the recognitions we’ve received from G2LIKE.TG has been showered with love from our users, helping us achieve several G2 badges in the Winter 2024 rankings:G2 Leader: LIKE.TG has been ranked as a Leader in the Grid® Report for Help Desk Software Winter 2024. Receiving this badge places us among the top-rated help desk solutions in the industry, based on real user feedback and market share data.G2 High Performer: Being named a High Performer in the EMEA Regional Grid Report for Help Desk Winter 2024 is a testament to users’ satisfaction with LIKE.TG as their customer support solution.G2 Users Love Us: This prestigious badge signifies that LIKE.TG has consistently received high ratings on G2 from customers. It validates our efforts to create a product that helps businesses build precisely the help desk solution they need.What makes LIKE.TG a leader?We believe our success stems from a combination of factors:User-focused design: LIKE.TG offers a simple and intuitive interface that lets users of all technical backgrounds create, manage, and utilize the platform effectively.Comprehensive features: From a robust ticketing system, to powerful knowledge base functionalities, to seamless integrations, help desk automation, and advanced reporting tools, LIKE.TG provides a comprehensive suite to streamline your customer support operations.Exceptional customer service: Our dedicated support team is passionate about helping you succeed. We offer responsive support and valuable resources to ensure you get the most out of BoldDesk.A heartfelt thank you!We are incredibly grateful for the reviews shared on G2. Our amazing users provide invaluable feedback, making these awards possible and guiding what we do next in BoldDesk.These G2 awards serve as a powerful incentive for us, and your validation is a profound source of encouragement.Ready to join the LIKE.TG community?Start your free trialtoday and experience how LIKE.TG can help you streamline your help desk operations, empower your support team, and ultimately delight your customers!You can also book a live demo to see the transformative impact LIKE.TG can have on your customer support. If you have any inquiries, don’t hesitate to contact us—we’re eager to connect with you.
11 Best Help Scout Alternatives for Businesses (2024)
11 Best Help Scout Alternatives for Businesses (2024)
Navigating the range of help desk software options can be overwhelming when picking the best fit for your company.Help Scout is a popular solution, with features like ticket management, knowledge base integration, and automation tools.However, like any software, it has limitations that may not suit your needs.In this blog, we explore the top alternatives to Help Scout, exploring their features, pricing, and user experiences to aid your decision-making process.Let’s get started on the journey of discovery to find all the perfect Help Scout alternatives help desk solutions for your business. Top 11 Help Scout alternativesThe following are the best Help Scout customer service software alternatives that you need to choose:LIKE.TGLIKE.TG stands out as a comprehensive customer service solution for businesses looking to improve their overall customer experience, support workflows, and productivity.As one of the Help Scout alternatives, it offers numerous help desk features including knowledge base software, AI assist features, and task prioritization.Significantly, it offers affordable and transparent pricing plans, with a free plan for individuals and pricing tiers to suit businesses of different sizes.LIKE.TG’s wide range of support features helps businesses to:Manage support requestsImprove collaboration within their support teamsCommunicate with clients betterAutomate repetitive tasksIt allows easy customization to match your branding and simple integration with your preferred tools and apps which makes it a better solution for alternatives to Help Scout.Schedule alive demo or start afree trial to experience LIKE.TG many capabilities for yourself. If you have any questions, feel free to contact the LIKE.TG support team.Key featuresAI Copilot: AI assist features that help analyze tickets, generate responses, summarize lengthy ticket conversations, and translate emails written in other languages.Robust ticketing software: Automatically turn support emails into tickets and have them routed round-robin to agents or according to the parameters you set.Customer portal: Allow customers to create and follow up on their inquiries with an easy-to-use interface.Automation: Customize your workflow by automating repetitive tasks like ticket routing and tagging, status updating, and sending notifications and feedback surveys.Excellent mobile application: Let your agents receive important notifications and send replies to customers from anywhere with LIKE.TG in their pockets.Knowledge base software: Organize and share information in external and internal repositories, complete with a powerful search function to assist users in finding answers quickly.Smooth integration: Integrate LIKE.TG easily with various popular tools and applications that you already utilize.Extensive customization options: Tailor your support desk to your company’s specific needs and look.Top-notchsecurity and compliance: LIKE.TG highly values the security and privacy of sensitive consumer data, complying with all common standards and regulations.Insightful reports and analytics: Monitor support desk metrics to help you make informed decisions.Multilingual support: Present articles, messages, and the customer portal in the languages customers prefer.Efficient task management: Break complicated tasks into a series of smaller tasks and manage them easily with LIKE.TG’s task management tools.Customer satisfaction surveys offer insight into how to enhance your services and better fulfill the expectations of your customers.LIKE.TG advantages Enables an instant support response, ensuring that users obtain fast help and solutions to their questions or issues.LIKE.TG offers seamless automation that simplifies repetitive operations, saving users time and allowing agents to focus on more complicated concerns.It has an intuitive user interface, allowing for an easier transition for support teams.Provides affordable and flexible pricing plans.Ensures smooth integration with third parties.LIKE.TG pricing plans Agent-Based plans:Scale: $25 for 3 agents/monthGrowth: $50 for 3 agents/monthEnterprise: $75 for 3 agents/monthUnlimited Agents plans:Essential: $799 per monthPro: $1499 per monthBusiness: Contact usFree trial: 15 daysUnlimited AgentsHow many agents do you have? Pro$1499Flat Fee / Month Billed AnnuallyTry for freeUnlimited Agents VS 1001000 Plus $4000 Per MonthBilled Annually100 AgentsHelpwiseHelpwise enables simple communication via email for small businesses and has functionality like workflow automation, built-in chat, and analytics.It serves as one of the alternatives to Help Scout that lets you manage sales and operations teams.Key featuresCollaboration toolsAutomationAnalyticsFile managementHelpwise pricing planStandard: $12/agent/monthPremium: $23/agent/monthAdvanced: $39/month/ userFree trial: 7 daysFrontFront is one of the alternatives to Help Scout allowing support teams to respond to emails, social media communications, and SMS through a centralized hub and deliver support at scale.Key featuresWorkflow automationKnowledge base softwareLive chatOmnichannel communicationFront pricing plan Starter: $19/user/monthGrowth: $59/user/monthScale: $99/user/monthPremier: $229/user/monthFree trial: 14 daysProProfsProProfs is a Help Scout competitor help desk that supports ticketing and allows support teams to manage all their emails in one place using a shared inbox.Key features Multichannel supportHelp desk automationTicket managementReportsSurvey makerPricing plan Single User: freeTeam: $19.99/operator/monthSupport Suite: starts at $99/monthFree trial: 15 daysKayakoKayako is a customer service program that provides help desk and live chat software to businesses.This Help Scout competitor provides tools for handling customer issues from various channels.Key featuresCollaboration toolsLive chatSelf-serviceIntegrationsKayako pricing details Starting at $125/agent/monthFree trial: 14 daysHiverHiver transforms Gmail into a collaborative customer support hub. This Help Scout competitor lets businesses handle shared inboxes, allocate tasks, and monitor performance metrics.Key featuresEmail managementAutomationCollaborationAnalyticsIntegrationsHiver pricing planLite: $15/agent/monthPro: $49/agent/monthElite: $79/agent/monthFree trial: 7 daysIntercomIntercom is a Helps Scout competitor platform that offers real-time interactions, online customer support, and customer engagement techniques.Key features Email marketingIntegrationsLive chatAutomated messagesIntercom pricing detailsEssential: $39/monthAdvanced: $99/monthExpert: $139/monthFree trial: 14 daysZoho DeskZoho Desk is all-in-one customer service software that lets businesses deliver customer support across multiple channels.Zoho Desk is one of the alternatives to Help Scout, which provides businesses with automation and advanced reporting capabilities.Key featuresCustomizationTicket managementOmnichannelAutomationAnalyticsZoho Desk pricing planStandard: $14/user/monthProfessional: $23/user/monthEnterprise: $35/user/monthFree trial: 15 daysFreshdeskFreshdesk is a cloud-based service platform that allows organizations to handle client queries and support requests via several channels, providing other customer support software solutions.Being one of the alternatives to Help Scout, it offers automation tools for managing tickets, integration with third-party apps, and multi-language support.Key featuresTicket managementZia AI assistSelf-serviceAgent productivityCustomizationFreshdesk pricing detailsGrowth: $15/agent/monthPro: $49/agent/monthEnterprise: $79/agent/monthFree trial: 14 daysHubSpotThe HubSpot Service Hub is a Help Scout competitor that incorporates knowledge base software, review polls, and a reporting platform.Key features TicketingKnowledge base softwareLive chatOmnichannel messagingTeam emailHubSpot pricing planStarter: $15/seat/monthProfessional: $450/3 seats/monthEnterprise: $1,200/5 seats/monthFree trial: 14 daysZendeskZendesk is help desk software with advanced analytics features that lets teams manage support tickets in a central hub. This is one of the alternatives to Help Scout.Key features Security and complianceMessagingTicketingAutomationIntegrationZendesk pricing detailsSupport Team: $19/agent/monthSuite Team: $49/user/agentSupport Professional: $55/agent/monthGrowth: $79/agent/monthProfessional: $99/agent/monthSupport Enterprise: $119/agent/monthFree trial: 14 daysHelp Scout alternatives comparison tableHelp Scout alternativesMajor featuresPriceLIKE.TGRobust ticketing systemCustomer PortalKnowledge base softwareAutomationMobile applicationCustomer satisfaction surveysEfficient task managementAI-enhanced supportMultilingual supportReports and analyticsTop-notchsecurity and complianceExtensive customization optionsMultiple integrationsPlans start at $10 for 3 agents/monthFree trial: 15 daysHelpwiseCollaboration toolsAutomationAnalyticsFile managementPlans start at $12/agent/monthFree trial: 7 days FrontWorkflow automationKnowledge base softwareLive chatOmnichannel inboxPlans start at $19/user/monthFree trial: 14 daysProProfsCustomer supportMultichannel supportHelp desk automationTicket managementPlans start at $19.99/user/monthFree trial: 15 daysKayakoCollaboration toolsLive chatSelf-serviceIntegrationsPlans start at $125/monthFree trial: 14 daysHiverEmail managementAutomationCollaboration toolsAnalyticsIntegrationsPlans start at $15/user/monthFree trial: 7 daysIntercomEmail marketingIntegrationsLive chatAutomated messagesPlans start at $39/monthFree trial: 14 days Zoho DeskCustomizationTicket managementOmnichannel supportAutomationTicketingAnalyticsPlans start at $14/agent/monthFree trial: 15 daysFreshdeskCollaboration toolsOmnichannel supportAutomationTicketingAnalyticsPlans start at $15/user/monthFree trial: 14 daysHubSpotTicketingKnowledge base softwareLive chatOmnichannel messagingTeam emailPlans start at $15/seat/monthFree trial: 14 daysZendeskSecurity and complianceMessagingTicketingAutomationIntegrationsPlans start at $19/user/agentFree trial:14 daysConsiderations for selecting the right Help Scout alternativeIf you’re looking for the best option for your organization, you should thoroughly examine the advantages and disadvantages of each of the Help Scout alternatives.Affordable pricing plan: Every cent counts for all business sizes. Look for help desks that give youthe most value for your investment with flexible pricing to ensure you’re paying for the features you want.Robust ticketing system: Choose a help desk ticketing system that centralizes customer interactions and speeds up your team’s work with automation.Multichannel service: Customer support software should allow your customers to contact you through the channel they prefer, including email, social media, and chat, but combine these channels on the agent side so that all customer communications are accessible in one place.Customization: Assess the level of customization available with each alternatives to Help Scout. Determine if you can modify the software to match your unique workflows, branding guidelines, and customer communication preferences.Good customer review: Look for help desk providers with great reviews on third-party sites. They often discuss benefits and disadvantages you may not have considered.Suitable integrations: A platform’s value is frequently found in its compatibility with other customer success products that your customer support agents utilize. Choose a solution that can easily integrate with your existing software.ConclusionWhen looking for alternatives to Help Scout, try to find help desk features that deliver exceptional customer service while also increasing your team’s productivity.The software should include an intuitive interface and a central service dashboard, allowing your employees to interact and share relevant information. It must be simple to use and affordable.In our opinion, and the opinions of our customers, LIKE.TG offers all these characteristics. It will help you conduct effective customer support, generate inquiries, conduct surveys, and collect feedback. Try it for yourself or sign up for a free demo to see how it could improve your support system.If you found this article interesting, please share your opinion and recommendations in the comments section below.Related articles 10 Best Freshdesk Alternatives for Businesses in 202416 Best Zendesk Alternatives for Businesses in 2024Top 10 Free Help Desk Software and Ticketing Systems in 2024
13 Best Zoho Desk Alternatives for Businesses in 2024
13 Best Zoho Desk Alternatives for Businesses in 2024
Are you looking for a way to improve your customer service? Zoho Desk is a tool that helps businesses handle customer inquiries. However, it might not be the perfect fit for everyone since different businesses have different needs, like specific features, pricing, and ease of use.The good news is, there are lots of other options similar to Zoho Desk that might suit you better.This blog explores some of these top Zoho Desk alternatives, ideal for businesses in search of the right fit for their customer service needs. Top Zoho Desk alternativesWhen choosing the best customer engagement tool for your business, these Zoho Desk alternatives stand out in the market.LIKE.TGLIKE.TG is the best Zoho Desk alternative that provides advanced customer support and engagement tools to assist agents in managing help requests.It is designed to streamline customer interactions across multiple channels and increase overall customer satisfaction.If you’re searching for a help desk ticketing service that is user-friendly, comprehensive and offers powerful customization options. We strongly endorse LIKE.TG as your preferred alternative to Zoho Desk.LIKE.TG ticketing softwarePlus, the platform is budget-friendly for small and growing businesses to help them deliver the best support experiences possible to their customers without breaking the bank.Top features AI Copilot assist feature allows companies to enhance ticket handling, write better responses, and generate better knowledge-based articles.Robust ticketing software allows efficient customer issue tracking, agent assignment, and progress monitoring.Extensive customization enables businesses to design the system to their specific requirements and workflows. You can customize ticket fields, automation rules, and more.A user-friendly customer portal provides a central place for customers to submit tickets, track their progress, and access helpful resources.Efficient help desk automation helps take care of repetitive tasks like sending email notifications, escalating tickets, and agent assignments based on keywords.Knowledge-based software empowers agents to build a repository of helpful articles, FAQs, and other documentation that customers can use to solve common issues.Seamless integration allows LIKE.TG to connect with other tools and systems you use, like CRM software, billing systems, and communication platforms.Task management features assist agents in organizing and prioritizing their work, setting deadlines, and collaborating on complex issues. Effective task management ensures efficient ticket resolution and keeps the support team organized.Multilingual support lets companies assist a diverse customer base by offering resources in multiple languages.A mobile app that enables agents to manage tickets and provide support on the go, boosting agent productivity and improving responsiveness.Insightful reports and analytics provide valuable data on help desk performance, like ticket volume, resolution times, customer satisfaction, and agent productivity.Top-notch security ensures your customers’ data is kept secure through features such as function-based access control, data encryption, audit trails, and more.Customer satisfaction surveys help you gather feedback from customers about their experience with your support team. You can utilize this information to identify areas for improvement and track progress over time.Pricing Agent-Based plans:Scale: $25 for 3 agents/monthGrowth: $50 for 3 agents/monthEnterprise: $75 for 3 agents/monthUnlimited Agents plans:Essential: $799 per monthPro: $1499 per monthBusiness: Contact usFree trial: 15 daysUnlimited AgentsHow many agents do you have? Pro$1499Flat Fee / Month Billed AnnuallyTry for freeUnlimited Agents VS 1001000 Professional $2000 Per MonthBilled Annually100 AgentsZendeskZendesk is one of the Zoho Desk alternatives that provides customer support functionalities.Its advanced omnichannel capabilities allow businesses to handle client communications across various channels from a single dashboard.Top features Omnichannel supportTicket routingAgent workspacesAI-powered botsThird-party integrationsPricing Support Team: $19/agent/monthSupport Professional: $55/agent/monthSupport Enterprise: $115/agent/monthFree trial duration: 14 daysBenefits of choosing Zendesk Easily integrates with all kinds of business softwareAccurately monitors critical customer service performance metricsDevelop customized services with its thoroughly designed API and appDisadvantages of choosing Zendesk Small businesses or businesses with a limited support budget might find the platform costlyFreshdeskFreshdesk, one of the Zoho Desk alternatives, is a cloud-based platform which provides a unified workspace for customer service agents to manage clients.Top featuresUnique dashboardsOmnichannel messagingTicket routingKnowledge base softwareSecurityAutomationPricing Growth:$15/agent/monthPro:$49/agent/monthEnterprise: $79/agent/monthBenefits of choosing FreshdeskSupport for a wide variety of essential communication servicesExtensive reporting and analytics capabilities for tracking customer service trendsRobust ticketing system for task automation and prioritizing support requestsDisadvantages of choosing Freshdesk New users may find the software complexSome features are less configurable and customizableKayakoKayako is another Zoho Desk alternatives that allows companies to centralize support communications across email, social media, and live chat.It offers essential help desk tools, including reporting and automation, that make it one of the Zoho Desk competitors.Top featuresCollaboration on ticketsKnowledge baseAutomationLive chat softwarePricing: Contact the company for info.Benefits of choosing Kayako Integrates many customer support channels, including online chat, email, and social media, into a single dashboardAutomate workflows, routine tasks, and repliesAssists businesses in monitoring and evaluating key performance metrics related to client satisfactionDisadvantages of choosing KayakoSome users experience a difficult learning curveUses a proprietary language for configuring and running reportsHubSpot Service HubHubSpot Service Hub is an alternative to Zoho Desk with a wide range of tools that cover all customer support needs.HubSpot CRM data can be joined to Service Hub, enabling support teams to acquire advanced context to better assist customers.Top featuresTicketing systemShared inbox and team emailReporting dashboardsLive chatPricing Starter: $18 per monthProfessional: $450 per monthBenefits of choosing HubSpot Service HubThe user-friendly platform makes it easy for support agents of any skill level to deliver quality serviceCentralizes customer data in one placeBuilt-in customer satisfaction surveys help companies better understand their customers to provide top-notch serviceDisadvantages of choosing HubSpot Service HubSmall businesses or startups with financial limitations may find the cost quite highAdvanced features might require a larger investment in trainingHelp ScoutHelp Scout is a customer assistance and help desk solution intended to improve communication between businesses and their customers.This Zoho Desk alternatives platform comes with prebuilt performance dashboards that help you better understand individual and team performance.Top featuresEmail ticketingKnowledge baseLive chatCustomer engagement analyticsPricing Standard: $20/agent/monthPlus: $40/agent/monthPro: $65/agent/monthFree trial duration: 15 daysBenefits of choosing Help ScoutUnified inbox for handling all support requestsSelf-service knowledge baseReal-time chat supportDisadvantages of choosing Help Scout Some users find its reporting capabilities limitedHiverHiver is an added alternative to Zoho Desk with multichannel customer support tool designed for teams utilizing Google Workspace.Top features Email templatesCustomer service collaborationAnalytics and reporting toolsWorkflow automationPricing Lite: $15/agent/monthPro: $39/agent/monthElite: $59/agent/monthFree trial duration: 7 daysBenefits of choosing Hiver Automates repetitive tasks, reducing manual effort and ensuring timely responses to customer inquiriesEnables seamless collaboration within shared inboxes, enhancing teamwork and efficiency in managing customer queriesAnalytics provide insight into team performance and customer interactions, ensuring data-driven decision-makingDisadvantages of choosing Hiver Some users find the initial integration process difficultHas limitations in terms of its customization capabilitiesHappyFoxHappyFox is a cloud-based help desk alternative to Zoho Desk for businesses seeking improved productivity in their customer support operations.Top featuresMultichannel supportKnowledge baseTicketing softwareAutomationThird-party integrationsPricing Mighty: $26/agent/monthFantastic: $39/agent/monthEnterprise: $52/agent/monthBenefits of choosing HappyFoxRobust ticketing system for efficient organization and prioritization of customer inquiriesAutomation and workflow management allow businesses to automate repetitive tasks and streamline processesBuilt-in support to create FAQs and guides as customer self-help resourcesDisadvantages of HappyFox Some users find the platform hard to navigate initiallyFrontFront is a customer operations platform for support, sales, and account teams to better understand and serve their customers.This platform offers a personalized approach to customer engagement.As a result offering tools for automated workflows and team collaboration, making it a viable alternative to Zoho Desk.Top features Collaboration toolsShared inboxIntegration with other apps and toolsInternal knowledge basePricing Starter: $19/agent/monthGrowth: $59/agent/monthScale: $99/agent/monthFree trial duration: 7 daysBenefits of choosing Front Stunning interface, collaboration features (shared inboxes, annotations, etc.), team-based workflows, and mobile appSuitable for support teams that emphasize teamwork and efficient communicationDisadvantages of choosing Front The cost may pose a challenge for small- and medium-sized enterprisesThe Starter and Growth plans only offer support via emailIntercomIntercom is a software that combines an AI chatbot, help desk, and customer communication within a single platform.It is an alternative to Zoho Desk whose strength lies in providing end-to-end messaging for businesses across multiple communication channels for enhanced customer engagement.Top features AI-enhanced shared inboxIn-app chatTools for developing onboarding resourcesPricing Essential:$39/seat/monthAdvanced:$99/seat/monthExpert: $139/seat/monthFree trial duration: 14 daysBenefits of choosing IntercomThe interface is straightforward to useSupports high-quality communication across multiple teams with high visibility, collaboration, and navigationCustomizable through add-ons, such as WhatsApp integrationDisadvantages of choosing IntercomSmall businesses may find the pricing expensiveThe Essential plan does not provide access to certain AI enhancementsGorgiasGorgias is a customer support help desk solution that is tailored specifically for e-commerce businesses.As one of the Zoho Desk alternatives, it can be integrated easily with various e-commerce platforms to streamline support operations.The Gorgias dashboard allows businesses to manage all customer service communication channels in one place making it a strong alternative to Zoho Desk.Top featuresTicketing systemCustomer knowledge baseIntegrationsLive chatPricing Starter: $10/month. 50 tickets/month limitBasic: $50/month. 300 tickets/month limitPro: $300/month. 2,000 tickets/month limitAdvanced: $750/month. 5,000 tickets/month limitBenefits of choosing Gorgias AI-assisted ticket managementAutomation toolsOmnichannel supportDisadvantages of choosing GorgiasMonthly ticket limits may pose problems for larger e-commerce businessesSome e-commerce platforms are not supported in lower pricing plansProProfs Help DeskProProfs Help Desk is an alternative to Zoho Desk software that provides a shared inbox, automation tools, and more.Top features Agent ticket routingSLA supervisionSupport for omnichannel communicationShared inboxPricing Single user: $0Team: $19.99/agent/monthFree trial duration: 15 daysBenefits of choosing ProProfsEasy-to-use shared inboxTicket routing automationReports on support metricsDisadvantages of choosing ProProfs The ProProfs knowledge base, live chat, and survey maker solutions are integrations that must be purchased separatelySalesforce Service CloudSalesforce Service Cloud is a help desk platform capable of integrating more than 2,500 applications making it one of the Zoho Desk competitors.Top features Case managementOmnichannel ticket routingAutomation toolsPricing Starter:$25/user/monthProfessional:$80/user/monthEnterprise:$165/user/monthUnlimited:$330/user/monthFree trial duration: 30 daysBenefits of choosing Salesforce Service CloudIntegrates seamlessly with other Salesforce productsProvides a robust ticketing system that allows users to monitor the time spent on each customer issueProvides workflow automation toolsDisadvantages of choosing Salesforce Service CloudThe advanced features can be difficult to learnThe product is updated three times per year, meaning new features may be overlooked or the platform may change notably after each releaseZoho Desk alternatives comparison tableThe following table summarizes the features and prices of Zoho Desk alternatives:NameFeaturesPricingLIKE.TGRobust ticketing systemThird-party integrationsAutomation toolsReports and analyticsUser-friendly customer service portalAI-enhanced assistanceTop-notch securityKnowledge baseMobile appCSAT surveysCanned responsesAgent-BasedStarter: $10/month for 10 agentsGrowth: $20/agent/monthEnterprise: $40/agent/monthUnlimited AgentsStandard: $499/monthPro: $999/monthBusiness: $1999/monthFree trial duration: 15 daysZendeskOmnichannel supportTicket routingAgent workspacesAI-powered botsThird-party integrationsSupport Team: $19/agent/monthSupport Professional: $55/agent/monthSupport Enterprise: $115/agent/monthFreshdeskUnique dashboardsOmnichannel messagingTicket routingKnowledge base softwareSecurityAutomationGrowth:$15/agent/monthPro:$49/agent/monthEnterprise: $79/agent/monthKayakoCollaboration on ticketsKnowledge baseAutomationLive chat softwareContact the company for infoHubSpot ServiceTicketing systemShared inbox and team emailReporting dashboardsLive chatStarter: $18 per monthProfessional: $450 per monthHelp ScoutEmail ticketingKnowledge baseLive chatCustomer engagement analyticsStandard: $20/agent/monthPlus: $40/agent/monthPro: $65/agent/monthHiverEmail templatesCustomer service collaborationAnalytics and reporting toolsWorkflow automationLite: $15/agent/monthPro: $39/agent/monthElite: $59/agent/monthHappyFoxMultichannel supportKnowledge baseTicketing softwareAutomationThird-party integrationsMighty: $26/agent/monthFantastic: $39/agent/monthEnterprise: $52/agent/monthFrontCollaboration toolsShared inboxIntegration with other apps and toolsInternal knowledge baseStarter: $19/agent/monthGrowth: $59/agent/monthScale: $99/agent/monthIntercomAI-enhanced shared inboxIn-app chatTools for developing onboarding resourcesEssential:$39/seat/monthAdvanced:$99/seat/monthExpert: $139/seat/monthGorgiasTicketing systemCustomer knowledge baseIntegrationsLive chatStarter: $10/month. 50 tickets/month limitBasic: $50/month. 300 tickets/month limitPro: $300/month. 2,000 tickets/month limitAdvanced: $750/month. 5,000 tickets/month limitProProfs Help DeskAgent ticket routingSLA supervisionSupport for omnichannel communicationShared inboxSingle user: $0.Team: $19.99/agent/monthSalesforce Service CloudCase managementOmnichannel ticket routingAutomation toolsStarter:$25/user/monthProfessional:$80/user/monthEnterprise:$165/user/monthUnlimited:$330/user/monthConsiderations for selecting the right alternative to Zoho DeskIf you’re searching for the suitable help desk solution for your business, it is crucial to conduct a comprehensive analysis of the benefits and drawbacks associated with Zoho Desk competitors.Here are some key points to consider:Ticketing system: Does your ticketing system need to be able to handle massive ticket volumes, or will simple ticketing features suffice?Customization: Each solution has a limit to its customization options, which can impact your ability to tailor the platform to your specific business processes.Complexity: Some Zoho Desk alternatives will have a steeper learning curve compared to simpler alternatives.Pricing: While solutions offer competitive pricing, some of their features might be locked behind higher payment tiers.Free trial period: How long does the solution’s free trial period last? Is that enough time to fully evaluate the product?Integrations: Does the alternative to Zoho Desk work well with your other business software?Which Zoho Desk alternative is right for you?Though Zoho Desk is a very popular help desk solution, it might not be the right choice for your business.As demonstrated in this article, the help desk software market is great and diverse, giving businesses of all sizes the ability to serve their customers, no matter how niche their industry is.By exploring the options listed in this blog, you can find the Zoho Desk alternatives help desk solution that aligns with your business goals and ensures you can deliver excellent customer support.Schedule a live demo to experience how LIKE.TG stands out from Zoho Desk and its alternatives. Start a free trial to experience many capabilities.If you have any queries, feel free to contact the LIKE.TG support team .Was this article helpful to you? Do you have any suggestions businesses should consider over Zoho Desk alternatives listed in this blog for exceptional customer service?Leave your thoughts and recommendations in the comment section below.Related articles 10 Best Freshdesk Alternatives for Businesses in 202420 Best Customer Service Tips for Better Support in 2024Customer Service Objectives: Examples and Importance
11 Best Intercom Alternatives for Businesses (2024)
11 Best Intercom Alternatives for Businesses (2024)
It is hard to find one platform that provides all the functionalities your business needs to deliver the best customer support. You must focus on the details that matter most to your support team.These can include pricing plans, chat features, knowledge base tools, scalability, and branding options.Some businesses choose Intercom as their support platform, since it allows companies to communicate and collaborate with their customers across multiple channels and features shared inboxes, customizable chatbots, live chat, and more.However, other Intercom alternatives may be better for your business’s unique support scenarios. In this blog, we’ll explore the best alternatives to Intercom on the market today. Why should you consider Intercom alternatives?Here are some considerations that may affect Intercom’s suitability for your enterprise:Pricing tiers limit features: Intercom’s pricing plans determine which features you can access in the platform. For example, the lowest pricing tier does not provide multiple team inboxes, a multilingual help center, nor custom reports and roles.Add-on costs: Additional charges exist for certain add-ons and advanced features, such as communication via SMS and WhatsApp, and its Proactive Support Plus add-on that supports product tours, surveys, mobile push alerts, and more. These variable factors can make it hard to predetermine your monthly costs for using the platform.Full AI features restricted to middle and highest pricing plans: The most affordable pricing plan only allows the use of its generative AI to write materials. The summarizing and autofill features are limited to the middle and highest price points.When selecting a solution for any problem, it’s sensible to check out alternatives. When you pay attention to the details, you may find what you’re looking for, or even more, at a lower cost.Top Intercom alternatives for businessesDiscover the best, most affordable Intercom alternatives for customer service, engagement, collaboration, and satisfaction, suitable for all types of businesses.LIKE.TGThe best alternative to Intercom for businesses looking for a comprehensive, easy-to-use help desk ticketing system.LIKE.TG is a comprehensive customer service software that enhances communication, improves team collaboration, and simplifies customer support workflows.It has many powerful, user-friendly features that are essential to delivering the best customer support possible, such as:AI CopilotShared inboxesIntegration capabilitiesOmnichannel supportKnowledge base toolsReporting and analytics toolsA mobile appLive chat support (Coming soon)These features empower businesses to effectively manage client inquiries, provide fast support, and build stronger relationships with customers.What’s more, businesses of all sizes can benefit from LIKE.TG’s scalability and user-friendly interface.Its transparent pricing plans guarantee that there are no surprises or hidden expenses when it comes to effectively budgeting for customer support needs.Key features The powerful ticketing system lets support teams easily create, track, and manage all customer requests and inquiries in a single, unified platform. It has functionalities such as email-based ticketing, shared inboxes, multi-brand, and task management.Multichannel support allows you to communicate and provide help to your customers seamlessly across the channels they prefer, such as live chat, email, or social media.The excellent mobile application helps your agents manage customer inquiries and receive support notifications on their preferred devices.Multilanguage help desk support helps translate content into the languages your customers use fluently.Generative artificial intelligence summarizes, rephrases, and provides SEO suggestions that improve agent productivity and maximize the utility of self-help resources. These AI-powered tools help agents rephrase and shorten responses, fix grammar, review customer replies, generate canned responses, and write support articles for easier customer interactions.Service-level agreement (SLA) automation ensures support teams receive alerts, reminders, and notifications about tickets so that none violate customer SLAs. It also ensures customers get regular updates on the progress of their support ticket issues, which keeps them at ease.Integration support allows you to connect LIKE.TG with your preferred tools and apps, such as Zappier, Slack, Google Drive, and Microsoft Teams, to streamline your workflow and increase productivity.Reporting and analysis features help you to gather real-time data and make informed decisions on how to improve customer service.Knowledge base software lets you create, store, organize, and share information to help our customers find answers to their questions quickly.Top-notch security and compliance ensure that customer data is protected and communication is always secure.Advantages of LIKE.TGLIKE.TG stands out as the best Intercom alternative because of the following key benefits:Offers flexible, affordable pricing options.Ensures immediate support responses and quick resolutions to customer queries or problems via automation.Offers integration options for agents to connect with their preferred tools, streamlining workflows, organizing data, and boosting productivity.Pricing Agent-Based plans:Scale:$25for 3 agents/monthGrowth:$50for 3 agents/monthEnterprise:$75for 3 agents/monthUnlimited Agents plans:Essential:$799per monthPro:$1499per monthBusiness:Contact usFree trial duration: 15 daysSchedule a live demo to discover why you should choose LIKE.TG as your Intercom alternative. Start a free 15-day trial to experience its many functionalities.If you have any questions, feel free to contact the LIKE.TG support team.HelpCrunchAn Intercom competitor for multiple channels of communication.HelpCrunch is an Intercom alternative that provides a multichannel chat interface at a lower starting cost than Intercom.Key features Multichannel supportLive chatShared inboxKnowledge baseIntegrationsPricing Basic: $12/user/monthPro: $20/user/monthUnlimited: $495/monthFree trial duration: 14 daysTop differences between HelpCrunch and IntercomHelpCrunch’s multichannel messaging also supports Telegram and Viber.HelpCrunch’s pricing starts at a lower price point than Intercom and does not charge extra for in-product chat messages.DriftAn Intercom competitor for conversational customer service.Drift is a conversation-based customer relationship management platform that uses AI-enhanced chatbots to address the concerns of customers and leads.Key features Conversational AI chatbotsMobile appAnalytics and reportingIntegrationsPricing Premium: $2,500/monthAdvanced: Contact DriftEnterprise: Contact DriftTop difference between Drift and IntercomDrift focuses on turning conversations into conversions, while Intercom focuses on customer communication.TidioAn Intercom competitor for AI-enhanced customer support with simple setup.Tidio, another alternative to Intercom, provides a flexible customer support solution that is AI-driven to ensure better interactions with website visitors and increased conversions.It offers a simple setup process and integration with tools such as Shopify, WordPress, and Instagram.Key featuresConversational AIIntegrations with popular platformsMobile appVisitor trackingLive chatPricing Starter: $24.17/monthGrowth: $49.17/monthTidio+: $499/monthFree trial duration: 7 daysTop differences between Tidio and IntercomTidio offers budget-friendlier pricing plans that make it more accessible for small- to medium-sized businesses. However, its pricing is based on conversations, not agents. This poses a unique challenge in budgeting for support.Tidio provides a more user-friendly interface and efficient setup process according to reviewers.Help ScoutAn Intercom competitor that delivers a unified communication platform.Help Scout is a popular customer service platform that helps businesses manage their customer communications efficiently.Key features Shared inboxCollaboration features90+ integrationsKnowledge base toolsPricingStandard: $20/agent/monthPlus: $40/agent/monthPro: $65/agent/monthFree trial duration: 15 daysTop difference between Help Scout and IntercomHelp Scout focuses on streamlining customer support operations. Intercom, on the other hand, focuses on customer engagement and conversions.ZendeskAn Intercom competitorfor large businesses.Zendesk offers a suite of customer service tools, including a ticketing system, analytics, and automation. Users can tailor their Zendesk setup according to their needs and requirements.Key features Multilingual supportKnowledge baseIntegrationsMultichannel supportPricing Suite team: $55/agent/monthSuite growth: $89/agent/monthSuite professional: $115/agent/monthSuite Enterprise: Contact ZendeskFree trial duration: 14 daysTop differences between Zendesk and IntercomZendesk focuses on ticketing and customer support, while Intercom is a customer messaging platform that emphasizes real-time communication and engagement.Zendesk has a larger ecosystem of integrations with third-party apps compared to Intercom.OlarkAn Intercom competitor ideal for businesses seeking a live chat service.Olark is a live chat system that empowers companies to interact in real-time with website users, offer customer support, and facilitate sales.This user-friendly chat app also offers archiving for easy retrieval of past interactions.Key features AI-powered chatbotsExtensive customizationAutomationReportingPricing: Starts at $29/seat/monthFree trial duration: 14 daysTop differences between Olark and IntercomOlark has a simple and intuitive interface because it is primarily a chat app, while Intercom offers more advanced features.Intercom’s pricing structure is more complex due to its advanced offerings.HubSpotA customer support platform as one of the alternatives to Intercom. HubSpot Service Hub is a customer service platform known for its communication features, shared inboxes, omnichannel messaging, and knowledge base tools that help companies attract and delight customers.Key features Customer relationship management toolsShared inboxAutomationCustomer surveysKnowledge basePricing Starter: $15/month/agentProfessional: $90/month/agentEnterprise: $130/month/agentThe top difference between HubSpot Service Hub and IntercomHubSpot Service Hub is one part of the larger HubSpot ecosystem, which includes platforms for marketing, sales, operations, and more. HubSpot aims to be a full-business solution.Zoho DeskAn affordable Intercom competitor for smooth customer service operations.Zoho Desk is a cloud-based customer service platform that helps companies streamline and manage their customer support operations.It supports various third-party apps, including native mobile apps, to ensure an excellent client experience.Key features Ticket managementCollaboration toolsCustomization toolsAutomationSelf-servicePricing Standard: $14/user/monthProfessional: $23/user/monthEnterprise: $40/user/monthFree trial duration: 15 daysThe top difference between Zoho Desk and IntercomZoho Desk focuses on ticket management and support automation, while Intercom emphasizes customer engagement and messaging automation.FreshdeskOne of the Intercom competitors for businesses whose support focuses on ticketing and call center assistance.Freshdesk is a cloud-based customer support solution that empowers companies to better serve their customers through a robust ticketing system, automation tools, a huge selection of integrations, and live chat.Key features Ticketing systemMobile appCollaboration toolsSLA managementPricing Growth: $15/user/monthPro: $49/user/monthEnterprise: $79/user/monthFree trial duration: 14 daysTop differences between Freshdesk and IntercomFreshdesk focuses on organized support management, while Intercom emphasizes dynamic and personalized interactions.Freshdesk offers a free version with limited features for up to 10 users. Intercom does not offer a free version.LiveAgentOne of the affordable Intercom competitors. LiveAgent is customer service software that businesses use to engage with their website visitors in real-time.The platform is designed to streamline question answering through any communication channel customers use which makes it one of the Intercom alternatives.Key features Live chatOmnichannel messagingTicketing systemChat routingPricingSmall business: $9/user/monthMedium business: $29/user/monthLarge business: $49/user/monthFree trial duration: 30 daysTop difference between LiveAgent and IntercomLiveAgent’s pricing plans start much lower than Intercom’s.LiveAgent does not support any AI-enhanced features at this time.Intercom alternatives comparison tableThe following table summarizes the features and prices of Intercom alternatives:Intercom alternativesKey features Pricing Free trial durationLIKE.TGTicketing systemMultichannel supportGenerative artificial intelligenceMobile applicationMultilanguage help deskSLA automationIntegration supportReporting and analysisKnowledge base softwareSecurity and ComplianceStarts at $10/month for 3 users15 daysHelpCrunchMultichannel supportLive chatShared inboxKnowledge baseIntegrationsStarts at $12/user/month14 daysDriftConversational AI chatbotsMobile appAnalytics and reportingIntegrationsStarts at $2,500/monthN/ATidioConversational AIIntegrationsMobile appVisitor trackingLive chatStarts at $24.17/month7 daysHelp ScoutShared inboxCollaboration toolsIntegrationsKnowledge baseStarts at $20/agent/month15 daysZendeskMultilingual supportKnowledge baseIntegrationsMultichannel supportStarts at $55/agent/month14 daysOlarkAI-powered chatbotsExtensive customizationAutomationReportingStarts at $29/seat/month14 daysHubSpotCustomer relationship management toolsShared inboxAutomationCustomer surveysKnowledge basePricing starts at $15/agent/monthN/AZoho DeskTicket managementCollaboration toolsCustomization toolsAutomationSelf-serviceStarts at $14/user/month15 daysFreshdeskTicketing systemMobile appCollaboration toolsSLA managementStarts at $15/user/month14 daysThings to consider for selecting the best Intercom alternativeWhile many Intercom competitors are available, only a few will suit your company’s requirements.The following considerations should guide your decision when choosing the ideal tool for your customer service team.Proactive customer supportWhen selecting one of the Intercom alternatives, prioritize features that enable your team to deliver proactive customer service, like live chat and customized messaging.Selecting a proactive customer service solution will help you address customer needs before they reach out for support, building trust, customer loyalty, and a competitive advantage.A smooth setup processWhen choosing an Intercom alternative, streamlined implementation is essential so that you can begin delivering support as swiftly as possible.An easy setup process eliminates the need for technical expertise and extensive training, facilitating a seamless transition to efficient support provision without complications.Live chat supportWhen selecting an alternative to Intercom, consider live chat functionality as an important feature for real-time customer engagement and support.This will ensure fast responses and enhanced user experiences on your platform.The live chat feature should also be easy to embed on different platforms such as websites, mobile apps, and social media sites.PricingBusinesses with limited resources should look for an Intercom alternative that fits their goals and budget.Nearly every solution offers different features at different pricing tiers, so what may be out of reach in one solution may be affordable in another.Choose an Intercom competitor optimal for your teamWhen selecting an Intercom alternative that best fits your team’s needs, it’s important to carefully assess flexibility, pricing, and features.While Intercom is regarded as a top customer service tool, other options may offer better features, greater customization, and more cost-effective pricing structures.You must ensure that the customer service solution you select can meet your company’s needs. That is why you should consider LIKE.TG to perfect the support your team can deliver.We hope that this article has provided you with some great options for the best Intercom alternative for your company!Please feel free to add any thoughts or comments in the space given below for comments.Related articles 16 Best Zendesk Alternatives for Businesses in 202410 Best Freshdesk Alternatives for Businesses in 2024The Importance of Involving Your Entire Company in Customer Service
How to Say No to Customers Politely
How to Say No to Customers Politely
Saying no to customers’ requests can be quite unpleasant for company employees. The fear of potentially ruining the customer relationship and the threat of customer churn are situations that customer service teams never look forward to. In such cases, knowing how to say no to customers in a polite way is what may save you from losing the customer.It might be a request beyond our capabilities, a deadline that is too tight to meet, or a product that just isn’t ready yet.But to be honest, as much as we strive to meet the needs of every client, agreeing to every request is simply not realistic.This blog shares tips on how to decline customer requests without offending them. 7 Tips on how to say no to customersTurning down a customer’s request might appear to conflict with a customer-centric approach required to maintain a competitive advantage.In fact, 59% of all consumers feel companies have lost touch with the human element of customer experience -PwcGetting bogged down with requests that are beyond the scope of your SLA and support team’s capabilities decreases the quality of your customer service overall, though.Here are some best practices on how to say no to a customer’s request while maintaining a positive relationship.StrategyExampleAcknowledge the customer’s request first before you turn it downThank you for writing to us about this. We truly appreciate the opportunity to understand your needs better.Unfortunately, we’re currently unable to accommodate your request.Decline in an empathetic toneWe understand how important this is to you, and I genuinely wish we could help.Regrettably, we’re unable to fulfill your request at this time.Be honest about why you cannot fulfill customer requestsWe understand how important integrated chat support is for your workflow.Unfortunately, due to current development priorities, we’re unable to implement the feature soon.Suggest alternative solutions to the issueThe advanced analytics and reporting feature is only available in our higher-tier pricing plan.If upgrading isn’t an option, let us show you how you can maximize your current plan with the existing analytics features.Communicate your thoughts positivelyThank you for sharing your idea!While we cannot implement your request now, we have noted your suggestion and will consider it for future updates.Ask for feedback from the customersThanks for reaching out!Though we are unable to accommodate your request now, we’d greatly value your input on ways to enhance our services.Would you mind taking a quick survey?Follow through with the clientI wanted to get in touch following our recent conversation where we were unable to fulfill your request.I’m here to discuss alternative solutions or address further concerns you may have.Please feel free to reach out if we can help with anything else.Practical examples of when to say no to customersWhile it’s tempting to always say yes to keep customers happy, there are circumstances where saying no to customers is the best course of action for both you and your client.When the request is beyond your scope of expertiseSometimes, customers have expectations that simply can’t be met. It could be a deadline that is impossible or a feature that would require you to significantly alter your product.Saying no to customers and being honest about your limitations is key in such situations.When the request goes against company policy or ethical standardsSometimes, fulfilling a customer request may mean violating your core values and policies.For example, if a customer asks you to lie, cheat, or break the law, you should refuse to do so.Explain to them how processing their request goes against your policies without making any kind of value judgment.When the request would harm your businessCertain requests, like offering unfair discounts or compromising the product quality, might damage your reputation or financial stability.Saying no to customers helps maintain integrity and protects your financial stability.When the customer is abusive or disrespectfulNo one deserves to be treated poorly. If a customer becomes rude, abusive, or aggressive, you have the right to protect yourself and your team.This could mean saying no to them or even cutting off communication completely.Say no to customers while maintaining positive relationshipsManaging customer expectations can often be challenging, particularly when they make requests beyond your capacity to fulfill. The delicate task of saying no to customers without losing them is a common dilemma for businesses.However, we hope the strategies shared in this blog will help guide you in respectfully and professionally declining.LIKE.TG empowers you to communicate effectively with customers to create an environment that encourages future business. Contact us to arrange a live demo and experience how our features can enable you to swiftly navigate through service issues and enhance your customer connections. Or, sign up for our15-day free trialto try it for yourself.Do you have any other suggestions on how to say no to customers? Please share your feedback in the comments section below.Related articles9 Great Alternatives to “Happy to Help”Customer Thank You Notes: Examples and Tips45 Exceptional Customer Service Phrases (+14 You Should Avoid)
Setup Guide: How to Create and Use a Gmail Shared Inbox
Setup Guide: How to Create and Use a Gmail Shared Inbox
In every support department, ensuring good communication and team collaboration among the support agents is one of the top priorities. One way to facilitate this is by setting up a Gmail shared inbox, to allow multiple members to access and manage all messages in one single email account.With the right shared inbox tool, your team can stay on top of important messages, offer quick responses, and present a unified front to customers.In this blog, we’ll delve into what a Gmail shared inbox is, explore how to create a shared inbox in Gmail, and discuss LIKE.TG as a Gmail shared inbox. Solutions for Gmail shared inboxesA shared inbox is a centralized digital mailbox where more than one individual can send, receive, or manage emails efficiently at the same time. How you want to go about creating a shared inbox in Gmail depends on specific needs of a business, such as:The total number of usersSecurityCollaborative featuresAutomation capabilitiesThe following are three main ways to share your inbox in Gmail and their pros and cons.Shared login credentialsThis approach involves sharing Gmail login credentials with all individuals who require access to the account. It is important to note that this method poses a significant security risk and lacks collaboration and reporting functionalities.Pros:Easy to set up since there are no additional accounts or configurations needed.Easy to access for every team member.Cons:Limited customization options available. No tools for individual workflows.Sharing login details such as passwords is a security risk. Unauthorized individuals can easily access confidential data.No collaboration tools, which restricts teamwork.Delegated accountsA delegated account allows the account owner to give other people, called delegates, access to manage and respond to emails on behalf of the main account.Each delegate can access the shared inbox using their own unique Gmail credentials.By utilizing this method, secure access can be granted to a substantial number of users, ensuring the confidentiality and integrity of the account.Within the Google Workspace platform, a Gmail account can be associated with a maximum of 1,000 delegates.Whenever a delegate sends an email using the delegated account, their specific email address is noted in the email header section. As such, other delegates using the shared inbox can easily identify who has provided the response and get a comprehensive view of all communications between the sender and the delegate.Pros:Includes the original sender’s email in the header section. This promotes transparency and makes it easy to hold team members accountable for any task or response they offer.All added delegates have secure access to the shared inbox, with no need for password sharing.Allows linking of up to 1,000 delegates per inbox.Cons:Limited collaboration features, possibly hindering teamwork.Email management can be confusing for large teams. Only convenient for the account owners.Collaborative inboxA collaborative inbox is a centralized platform for email management and communication, powered by Google Workspace. It has features that allow multiple users to access and manage emails in a single inbox.With this shared inbox, group owners and managers can transform their Google Groups into interactive platforms. They can allocate email conversations to specific team members, monitor the progress of email discussions through labels and filters, and guarantee that every message is dealt with promptly and effectively.A shared inbox like this is especially beneficial for handling customer service email accounts, where multiple team members need to coordinate their responses to customer inquiries through a centralized email platform.Pros:All teams share one inbox, therefore it centralizes communication and reduces the need for email forwarding or managing information across multiple platforms.This shared inbox streamlines workflows with use of tags, filters, and automated rules.Seamless integration with free Google Workspace for a cohesive employee experience.Cons:Lacks functionalities like a help center and email templates to save information for quick access.Does not have collaboration tools such as private notes and collision detection.Does not support a reporting tool.It is not comprehensive enough for bulky emails and large teams.How to set up ashared inbox in GmailThere are different ways to set up a Gmail shared inbox for your team. You can either use a Gmail account that you already have or create a separate Gmail account, then configure it to be accessible and manageable by multiple users.Create a new Gmail accountMost businesses already have an existing support email account that can be used to set up a Gmail shared inbox. However, it is advisable to have an account separate from the existing one or any individual team member’s email.To set it up:Create a new Gmail account, dedicated specifically to the shared inbox.Give the account a name like support@[yourdomain].com or info@[yourdomain].com.Enable Gmail delegationLog in to the new Gmail account and go to Settings. Click Account and Import.Add the email address you want to send from.Enter the address of each team member and click Next.Check the Grant access to your account box and click Add another account.This will allow each team member to send and access emails from the shared inbox.Create a collaborative inbox in GmailSign into your existing account on Google Workspace.Navigate to the Admin console. Under the Groups section, select Create a new group.Provide a name for the group and establish the group’s email address.In the Access settings section, choose Collaborative Inbox as the group type.Configure permissions for the group, specifying who can post messages and moderate.Include team members in the group by entering their email addresses.Carefully review the group settings and click Create.Once the inbox is successfully created, team members can access the it using their Gmail accounts.LIKE.TG: AGmail shared inboxdesigned for team collaborationLIKE.TG has a specialized shared inbox tool that seamlessly integrates with Gmail, designed to elevate team collaboration and streamline workflows.With LIKE.TG, your team can manage a single Gmail shared inbox together, assigning and re-assigning emails in the form of tickets as needed.LIKE.TG offers an ideal collaborative platform for team members to efficiently manage and respond to emails collectively. Following are some key features offered by BoldDesk.Agent collision detection: LIKE.TG’s shared inbox in Gmail prevents multiple agents from responding to the same email simultaneously, ensuring efficient customer inquiry handling.Email templates and canned responses: LIKE.TG offers prewritten templates and canned messages in its shared inbox to use in common situations, saving time and maintaining communication consistency.Email-to-ticket assignment: LIKE.TG streamlines workflow by seamlessly converting incoming emails to tickets and assigning them to qualified agents to handle.Contact management: Helps organize customer data and information to ensure easy access to customer histories.Email spam control and blocklist feature: Control which emails you receive to minimize distractions, avoid spam mail, and prioritize genuine customer inquiries.Private notes and @mention: LIKE.TG supports internal collaboration through private notes and @mentions.Custom fields and tags: Easily filter and track all conversations by adding tags and custom fields to emails.Reports and analytics: Get up-to-date data through dashboards and reports to glean insight into support teams’ productivity and workload.Reasons you should choose LIKE.TG as your shared inbox softwareSelecting the right shared inbox software to integrate with Gmail can greatly impact your team’s collaboration and increase their productivity. The following are some of the LIKE.TG capabilities that make it the best Gmail shared inbox in the market:Easy to set up and useLIKE.TG is a user-friendly and intuitive Gmail shared inbox solution. It has a simple setup process with simple tools to customize your inbox. Intuitive navigation lets all team members quickly adapt to using the platform, with no need for extensive training or support.Additionally, in cases where users are stuck, LIKE.TG has self-service resources such as a knowledge base to help them troubleshoot, as well as a support team on standby.Comprehensive team collaboration featuresLIKE.TG provides email collaboration features within its shared inbox environment, such as @mentions, private notes, tags, and task re-assigning. These tools ensure efficient communication, enhance teamwork, and increase productivity.Enjoy a spam-free inboxLIKE.TG can keep your inbox free from spam and auto-generated emails with its built-in spam detector. You can also control who you can receive emails from, with the options to block and whitelist certain email addresses.Assign tickets to the right support agentWith LIKE.TG, email management is simplified. LIKE.TG automatically converts emails to tickets and assigns them to the appropriate support agent based on their expertise and availability. You can also add CCs and create watcher lists to track tickets’ progress. As a result, customers’ inquiries get resolved on time and effectively.Offers multichannel and multilingual support to reach a wider audienceLIKE.TG also has multilanguage support features, such as multilanguage email templates and the multilingual knowledge base articles. These enable support teams to offer translated content and understand the requests from customers worldwide better.In the long run, this increases customer satisfaction.Reduced response timeWith LIKE.TG’s streamlined workflows, canned response features, and automation capabilities, response times to customers inquiries are significantly reduced.Better team collaboration with LIKE.TG’s Gmail shared inboxDifferent types of shared inbox Gmail suit different businesses, depending on what each team specifically needs and prefers. Top of FormTop of FormTeams with more complex workflows or advanced collaboration needs may find shared inbox frameworks, like LIKE.TG, better suited to their requirements than simpler collaborative inboxes in Gmail.Explore our LIKE.TG shared inbox software and see how its features can improve your support team collaboration and communication. Book a live demo or start a free trial to test it out for yourself. For more information, contact the LIKE.TG support team.We hope you found this blog on Gmail shared inboxes informative and beneficial. We’re interested to know your thoughts in the comments below. How have you integrated any shared inbox in Gmail into your workflow? Do you have any tips or tricks for maximizing the benefits of a Gmail shared inbox?
LIKE.TG Release: May 2024 New Features Update!
LIKE.TG Release: May 2024 New Features Update!
If you’ve been anticipating LIKE.TG updates, your wait is over!We’re thrilled to announce the latest feature update in our May release!At LIKE.TG, we understand that the heart of exceptional customer service lies in the tools that empower it.This is the reason we relentlessly gather user feedback, analyze emerging market trends, and introduce new features to ensure our customer service software is even more reliable and efficient.Thisarticlegives an overview of the latest features and functionalities that have been added to BoldDesk.  Adminmodule updatesThe admin module has been updated with new features to further enhance its functionality and the user experience.Automatically update agent’s availability statusThe agent shift feature has been updated. As soon as agents are allocated to shifts, LIKE.TG automatically adjusts their availability status to align with their assigned shift timings.This update will streamline the auto-assignment process, only distributing support tickets to agents who are available, and result in faster and more efficient customer service responses.Ticket auto assignment based on agent workloadOur new, load-based, automatic-assignment feature balances ticket workloads to reduce agent burnout, letting every team member operate at their best.The feature also means faster response times and higher customer satisfaction, as tickets are less likely to be delayed by an agent with an unmanageable workload.Two-factor authentication support for agent portalWe have enhanced security in LIKE.TG by introducing two-factor authentication (2FA) for agents. This feature adds an additional layer of security during login.In addition to their password, agents will be prompted to enter a security code from anauthenticator app.Administrators also have the option to make it mandatory for all agents to enable 2FA, further strengthening LIKE.TG’s security.Securely access IMAP settings in LIKE.TGWe have implemented support for Microsoft OAuth Authentication in LIKE.TG to facilitate the configuration of IMAP.This means that you can now use your Microsoft account credentials to authenticate and securely access your IMAP settings within BoldDesk.OAuth provides a secure method for authentication without the need to store or share your password, enhancing the security of your data.Custom CSS and JS support in the customer portalIn the customer portal settings, minor adjustments can now be made to the portal using custom CSS or JS.New configuration settings for ticket fieldsA new setting has been introduced for ticket fields, called “Mandatory for any status change.”When enabled, agents will be required to fill in this field whenever any ticket status is changed.This configuration helps prevent missing mandatory field data, especially when status updates are the only changes made.View a list of blocked email recipientsLIKE.TG’s system for tracking email delivery usually prevents emails from being sent to certain recipients if issues like ’email not found’ or ‘access denied’ occur.Consequently, these recipients are excluded from future messages sent via the LIKE.TG platform.We’ve introduced a new page that displays a list of such blocked email recipients.Should you discover that a recipient has been mistakenly blocked, please contact the LIKE.TG team to request the removal of the block.Disable automatic email filtering and suspensionBy default, the inbound-email processor applies certain rules and suspends tickets that do not meet these criteria.We have introduced a new inbound-email processing setting that prompts the system to skip specific spam-filtering checks.Additional condition for specifying the language in automation triggersThe automation rules condition now includes an “agent language” field, and an email action placeholder has been introduced.This allows for the customization of email content to match the language preference of the agent.IntegrationAdditional integrations have been implemented in LIKE.TG to create an even more interconnected system.HubSpot CRM integrationLIKE.TG now seamlessly integrates with HubSpot.This new integration will enable your support team tocarry out the following activities from within LIKE.TG:View HubSpot contacts, companies, and deal information.Add new contacts, deals, and companies to HubSpot.Send newly created and closed ticket details to HubSpot as activities.Exotel phone call integrationElevate your customer engagement with LIKE.TG’s Exotel integration! You can conveniently make and receive calls and track your call history in real time right within BoldDesk.The following are the key capabilities that come with this integration: Call and connect with customers instantly from BoldDesk.View and manage call histories.Automatically record all outgoing calls and listen to the recordings later.Automatically generate tickets for outbound, inbound, and missed calls.Add a note feature when manually creating tickets.Artificial IntelligenceThe following artificial intelligence features have been added to BoldDesk.AI features for Growth/Pro plansPreviously, LIKE.TG’s cutting-edge AI assist features were exclusive to our Enterprise and Business plans. However, they are now available for our Growth and Pro plans!These AI features are a complimentary add-on for a limited time only.Review AI Copilot’s unanswered questionsYou can now review the questions that stumped your AI assistant and turn them into opportunities for growth.This new feature will help administrators pinpoint gaps and improve their knowledge base so it is a reliable data source for LIKE.TG’s AI Copilot, support agents, and customers alike.Provide feedback on the responses generated by AI CopilotWe have introduced a feature that enables agents to provide feedback on the answers generated by AI Copilot.This feedback can then be utilized to enhance the system’s performance and improve future responses.Don’t just meet expectations, exceed them with a smarter, more responsive AI assistant.Enhanced access control to AI featuresTo manage access to AI features, permissions have been added to the roles and permissions module. This allows you to control which agents can access these features.Reports and analyticsLIKE.TG’s robust reporting and analytics dashboards display detailed insights of individual agents and collective team performance, overall help desk effectiveness, and customer satisfaction.The following features updates have been made to the reporting module.Activity dashboardA new dashboard has been introduced for the activity module.You can track your progress and newly created activities, see the comments awaiting your input, and celebrate your achievements with a clear view of closed activities.Other additional improvements in the reports moduleWe’ve added the advanced filtering option to the CSAT report, just like in the other reports.Managers can now track the availability status of agents who are online, thanks to a new widget in the support monitoring dashboard.New widgets have also been added to the agent performance dashboard to:Let you see your activities.Allow you to view the consolidated performance of agents quickly.Ticketing system featuresOur advanced ticketing system is designed to streamline the way you manage customer inquiries, from seamless ticket creation to efficient allocation, swift resolution, and effortless tracking.The following features have been added to make it even more robust.Attach files when forwarding a ticketYou can now attach and forward files directly with your tickets.We’ve extended this feature to our mobile app, as well, to ensure you can escalate tickets conveniently.Text editing options when replying to ticketsTo enhance the agent experience, we have introduced a shortcut that allows them to access editing options quickly when replying to tickets.Developers can also insert code snippets directly into the reply box via the enhanced text editor.Activity moduleThe following feature updates have been added to the activity module.Enhanced control access to activitiesAdmins can control access to activities within the module. You can grant access to all activities or only to those created by or assigned to an agent, or those to which they have been added as a watcher.These enhanced access controls let you tailor permissions as you deem fit.Additional filtersWe’ve expanded the search options with additional fields and more operators, letting users fine-tune their filters with precision.Approvals moduleThe following updates have been made in the approvals module to improve the agent experience.View approval request notificationsAgents can instantly be alerted on action items to ensure they never miss an approval request.Enhanced text format optionsThe approvals module now supports rich text formatting. This means you can enhance your approval descriptions with bold text, italics, bullet points, and more, making them more visually appealing and clearer for your team.Agents can also upload files directly with their approval requests, streamlining the process and enhancing collaboration.Knowledge baseOurknowledge base softwarehas been enriched with the following latest features to boost your self-service and knowledge sharing efforts.Additional filter for accessing articles pending reviewA new My Review view filter has been added to the article category listing to allow agents to access articles that are waiting for their review quickly.Enhanced article sortingDiscover a more customized browsing experience on our article list page! It now features advanced sorting capabilities, so you can organize content by popularity or engagement.Choose to see what’s trending with our view count filter or dive into the most talked-about articles with our comment count sorter.Mobile appWe’ve added a suite of new features to our mobile app to revolutionize the way agents provide support on the move.Stay informed with real-time approval notificationsUsers can get real-time notifications as soon as their requests are approved. They can also customize the approval notifications to match their preferences.What’s coming next?The LIKE.TG team consistently strives to develop and implement the most useful features for our customers.Soon, we will launch the following features:A live chat moduleWhatsApp integrationFacebook integrationTake a look at thisroadmap to learn more. Is there a feature you’d love to see? Request ithere!Try out these new features!LIKE.TG remains a steadfast partner in your mission to provide unparalleled customer service.We’re confident that these latest features will make your customer service operations smoother, more intuitive, and more impactful than ever before.Get in touch with usto set up a30-minutelive demoto try out these new features and find out howLIKE.TGcan be customized to fit your unique needs and workflows. Or sign up for a 15-dayfree trialtoday to test it out yourself.You can help ensure that these new features truly hit the mark. Take a minute to provide feedback on your experience in the comment section below.Previous releasesLIKE.TG Release: March 2024 Feature Update!LIKE.TG Release: December 2023 New Features Update!LIKE.TG Release: November 2023 New Features Update!LIKE.TG Release Announcement: September 2023 New Features Update!
41+ Best Live Chat Script Examples and Templates
41+ Best Live Chat Script Examples and Templates
Modern day customers anticipate instant replies whenever they contact a company, placing pressure on businesses to provide immediate solutions and cultivate positive customer interactions.Live chat is an excellent avenue for providing customer support. It’s fast, convenient, and can help support teams meet the expectations of approximately 90% of customerswho value instant responses.However, delivering high-quality, consistent customer experiences via live chat requires more than just real-time availability; it necessitates having the right tools and training as well.Having a set of well-prepared live chat scripts is a good way to empower agents to handle a wide range of scenarios with confidence and efficiency.In this blog, we will discuss the crucial role live chat scripts play in promoting positive customer interactions and provide you with live chat templates to assist you in getting started. What are live chat scripts?Live chat scripts are pre-written messages that customer service agents use to start conversations or respond quickly to customer requests through a live chat platform.They can be thought of as ready-to-use templates that help agents maintain a consistent professional tone when interacting with customers.Live chat templates can be customized to fit a variety of common situations, such as:Greeting customersHandling frequently asked questionsTroubleshooting common issuesGuiding customers through processes like placing an orderClosing conversationsPractical live chat script examples and templatesLive chat scripts are a highly effective way of equipping your customer support team to provide quick resolutions for customer complaints.We’ve listed the most common live chat templates that can be modified to suit different customer service settings.Greeting a customerWelcome messages are a great way to create a good brand perception. It is important for any opening message to be friendly and welcoming to set the tone for the rest of the conversation.Here are a few ways to do that.Greeting a new customer1. “Hi, [customer name]! I’m here to help if you need anything.”2. “Hello. [Agent name] here! How can I help you today?”3. “Hello, [customer name]! Thank you for contacting [company name]. How can I help?”4. “Thank you, [customer name] for choosing to chat with us. How can I help you today?”5. “Hi! Thank you for reaching out to [company name] today! If you have any questions about our [products/services], I’m happy to answer them.”Greeting a returning customer6. “Hi [customer name]! It’s nice to see you again. How can I assist you today?”7. “Welcome back, [customer name]! Please let me know if you need anything else.”8. “Thank you, [customer name], for visiting us again. What brings you in today?”Resuming a conversation9. “Welcome back, [customer name]! Did you want to pick up from where you left off?”10. “Hi, [customer name]. Thank you for returning to our chat. It appears it was interrupted earlier. Do you wish to pick up where we left off?”Requesting additional informationOn occasion, you might need a customer to provide more information to help you resolve their issue.This may include details about the product or service they acquired, delivery and billing information, or even credit card details.Here are some live chat examples you can use.Asking for general information11. “For us to help you better, we’ll need to collect some additional info. Kindly provide us with the [required details]”12. “Happy to help with this! Do you mind us verifying some of your information first?”13. “I’ll need some more information to verify your request.”Asking for credit card and billing information14. “To process your order, please provide us with your credit card number, expiration date, and security code.”15. “Thank you for your interest in our [product/service]. I require your credit card number and billing address to process your order. Could you please share them with me?”16. “Sure thing! Just to confirm, could you please share the last four digits of your credit card and the expiration date?”Requesting address or location information17. “Could you please verify your current residential address?”18. “To assist me in tracking your order, please verify your location.”19. “Would you mind sharing your billing address?”Sending proactive messagesProactive customer service demonstrates your dedication to delivering excellent service by anticipating and addressing potential customer concerns before they occur.Proactively use live chat scripts to invite customers to chat, particularly on pages where they are likely to encounter difficulties or require additional information.Here are a few live chat examples you can use.20. “Hi! I’m [agent name]. I’m checking in just to make sure you found what you were looking for today. Is there anything I can do to assist?”21. “Hey [customer name]! We appreciate you using [service name]. We’re happy to help you with any questions you might have.”22. “Hello. I noticed you’ve been here for a while. Would you like me to take you through our pricing plans?”23. “Hey there! Just to let you know, if you have trouble finding anything you need, I’m here to help.”24. “Hello [customer name]! If you are buying our [product or service], you can use the coupon code to get a discount of 20%. This offer is going to expire in two days. Would you mind chatting for more details?”Transferring customer service requests87% of customers experience frustration when they have to repeat their concerns multiple times.When transferring customers to a better-suited agent or department or when guiding customers to the correct department, communicate clearly.Assure that their issue will be addressed efficiently without the need for repetition.You can use the following live chat templates to assure customers that their concerns will be resolved soon.25. “Your question is better suited for [department name]. I’ll forward your request so you are instantly assisted. Do you mind waiting a moment?”26. “I can check the general details for you, but for a detailed explanation, our [mention suitable department] will be able to assist you further. Would you like me to transfer you to them?”27. “Thank you for waiting, [customer name]. It seems you need further assistance. Let me quickly transfer you to the right team.”28. “Based on the information you’ve provided, I believe [agent name] will be able to resolve your issue fully. Is it okay with you if I transfer you to [agent name]?”29. “I’m sorry I can’t process your request. However, [agent’s name] specializes in this type of situation and would be glad to assist you. Would you mind if I transfer you to [agent’s name]?”Apologizing and showing empathy to customersThere are times when your product or service may not meet customer expectations.You’ll need to use the right message and tone to calm down angry customers, express regret for any inconvenience caused, and affirm your commitment to fixing the situation.Here are some live chat scripts you can use:30. “We’ve run into some technical issues. We’re extremely sorry this affects you. Our technical team is working to resolve the issues. The service will be back within [time frame].”31. “Thank you for sharing the idea. Unfortunately, the request happens to go beyond the scope of what we can do. May I suggest an alternative solution?”32. “I truly understand how you feel, and I’m sorry about [customer’s issue]. Let me take care of this for you ASAP.”33. “We’re sorry. We can’t help you out with that as your request is beyond the scope of our support possibilities.”34. “I’m so sorry for the [issue], but I have good news. Here’s how we can fix this problem: [solution].”Thanking the customer for waitingCustomers dislike being put on hold when they are seeking support. It is important to help them feel at ease and express gratitude for their patience as you work toward resolving their issue.Utilizing the following live chat templates can assist you in accomplishing this.35. “Sorry for the delay. I am currently looking into your issue, and I will update you as soon as possible. Thank you for your patience.”36. “Hi [customer name], thank you for reaching out. I will need a couple of minutes to examine your request and gather the necessary information. Thank you for your patience; I’ll be with you shortly.”37. “Hello, [customer name]. Thanks for being patient while I was looking into your request. Your understanding means a lot to us, and I’m now here to assist you further. How may I continue to help you today?”38. “Good day, [customer name]. I need to check your account details to address this matter accurately. I will need to place you on hold briefly while I review your account information. Thank you very much for your patience; I will be back with you as quickly as I can.”39. “Hi, [customer name]. I realize this [issue] is frustrating. I’m going to put you on hold briefly while I explore the best options to assist you. Thank you for your patience and for allowing us the opportunity to make things right.”Closing the chat conversationIt is important to end the conversation on a positive note to guarantee a lasting positive customer perception.Thank customers for reaching out. Encourage them to contact you again if they encounter any further issues.You can use this opportunity to offer a customer feedback survey or provide links to your knowledge base.Here are a few examples you can adopt:40. “Thank you [customer name] for chatting with us today. I hope your issue has been fully resolved. In case you have further questions, please don’t hesitate to reach out to us again. Have a great day!”41. “There’ll be a brief feedback survey after I close the chat. I’d really appreciate you taking the time to fill it out.”42. “We’re always happy to help! Kindly take a second to fill out our feedback survey. Enjoy the rest of your day!”43. “Thank you for chatting with us today. If you encounter any other issues, don’t hesitate to contact us again. You can also try our self-help resources at [insert link]. Have a good day!”Benefits of using live chat scriptsIncorporating scripted responses into live chat support can yield numerous benefits for both service representatives and customers.Immediate responses:Pre-written responses allow agents to respond quickly to common questions, even during busy periods. This reduces customer wait times and improves satisfaction.Consistent customer experiences: Live chat scripts ensure that customer support agents are delivering the same message and using the right tone. This creates a more professional and consistent customer experience for your brand.Improved customer conversion rates:Live chat scripts can be used to continually provide customers seeking goods or services with timely support and information that can guide them through the purchasing process.Increased customer support efficiency: Pre-written answers can help complete routine tasks, such as collecting customer information or sending standard responses. This frees up agents to handle more complex issues.Reduced stress on customer support agents: By providing accurate, ready answers, live chat scripts help agents feel more confident and prepared when interacting with customers. This reduces the likelihood of mistakes.Boost customer engagement with top live chat scriptsTyping the same statements over and over can become tedious, especially for customer service agents who engage with many customers daily.By putting these tips and templates into practice, you’ll be well on your way to providing exceptional live chat experiences that build trust, resolve issues efficiently, and leave your customers feeling valued and understood.LIKE.TGis the best customer engagement tool for delivering personalized communication based on any situation. Itwill soon introduce its live chat feature with advanced functionalities—the perfect solution for enhancing customer interaction.Stay tuned to experience theseexciting new featurescoming your way! Schedule alive demowith us to discover other ways LIKE.TG can enrich your customer engagement strategy or sign up for afree trialto get instant access today.Is there a live chat script example we missed? Share your favorite live chat example in the comments section.Recommended readsLive Chat Support: Transforming Customer Engagement11 Best Live Chat Software for Businesses (2024)How to Effectively Utilize Microsoft Teams for Customer Service
Discover Customer Insights: Types, Strategies, Examples
Discover Customer Insights: Types, Strategies, Examples
Are you looking to improve your product offerings, start a new business, or get your failing business back on track? It would be best to equip yourself with customer insights to know where to begin.When you study your customers, you identify your target market and can get to know and understand your potential and existing customers more deeply.Customer metrics can show you what they want, what influences their purchasing decisions, their behavior, lifestyle, and more.These customer insights will help you make smart decisions, improve what your brand offers, and in the end, shape your business’s future.In this blog, we’ll talk about why understanding your customers is so important, how to do it right, and how it can lead to success for your business. What are customer insights?Customer insights are conclusions derived from a thorough analysis of consumer data. These insights help businesses enhance customer service and make decisions for business growth.Companies can get this information by looking at how people interact with the company and its website online, what they buy, their feedback, etc.Types of consumer insightsFor any business to succeed, it is important to know its customer base. This list looks at different types of customer insight that help organizations better understand their target market:Personal interest and lifestyle: This is when you find out what your customers like to do in their everyday lives. It could be their hobbies, activities, values, and preferences. Knowing this helps you customize your product or services to fit into their lives better.Demographic insight: This is when you find out the distribution of your customers across categories like age, gender, how much money they make, and where they live.Feedback and sentiment analysis: Here, you see what customers think about your brand, products, or services. This can mean overall satisfaction, things they do and don’t like, and the kind of people for whom they perceive your offerings to be intended.Sales trends and purchase history: This is a type of consumer insight where you spot any purchasing patterns that might help you predict what customers will buy next.Behavioral insights: This is an understanding of how customers use your products. Where did customers hear about you? Are carts abandoned at the same spot in the shopping process? Knowing these sorts of things will help your company improve.Where to get customer insightsFor a company to succeed, it has to be well informed about its target audience. The following methods can help you gather data for powerful customer insights.Collecting customer feedbackAsk your customers about their experience with your brand. While reviews are often submitted by customers with either exceptionally great or exceptionally awful experiences, this direct feedback can still let you understand your customers better.Online reviewsAccording to research by Luisa Zhou customer spending can rise by 31% as a result of positive ratings.Most customers will look up customer reviews online before they interact with your website or make a purchase.Read what people say about your product or service online to understand the message potential customers are getting. This also helps you understand how customers use your offerings.Analyze activity data from purchasesAnalysis of this sales data can be used to identify purchase patterns and determine what customers buy and when. This tells you what to market when and to whom.Social mediaKeep an eye on what people say on social media. This tells you what they care about and informs your response strategies in order to more carefully craft your brand image.Website dataOrganizations can use tools such as Google Analytics to monitor the activity of consumers on your app or website.Analyze data like page visits, bounce rates, and conversion levels to learn more about how users engage with your online services.Competitors’ reviewsOther sources of data useful for analysis are ratings, comments, and feedback on your competitors’ goods and services.These can offer insight into consumer preferences, satisfaction levels, and opportunities for growth in your sector.Businesses can analyze these reviews:To improve their products or services to suit customer needs and preferences better.To learn more about what customers like and dislike about comparable offers.To spot market gaps and chances for unique selling points.Tips to create a customer insights strategy that worksThe following are the customer insights and best practices to help you make business decisions.Identify the specific data you need to collect and analyzeThe first step is to identify the exact information you want to gather and examine that answers questions about your clients’ demands, tastes, and behavior.State your goals and the reason for needing customer insights.The data may differ depending on:Company goalsTarget marketIndustryMarket trendsThe questions you haveThis helps you focus your analysis to answer the questions about your customers most useful to your planning.Define the methods and metrics you needFigure out what data you have already, and what data you need to start tracking. Make a plan that specifies the methods you will use to gather and analyze customer data, such as website data or surveys.Choose the metrics you will track. For instance:Customer satisfaction (CSAT) survey resultsCustomer retention scoresNet promoter scores (NPS)Decide how often you need to review these metrics and make a schedule.Focus on customer relationshipsOther kinds of insights come from tracking your relationships with clients over a long period of time. This includes tracking their choices, previous transactions, and interactions with your company.When it comes to the latter, especially for companies with fewer clients, keeping written testimonies of clients’ interactions with your customer service team can give insight into their issues later.You may understand their needs more deeply when you give them personal experiences and make notes.Ask your support team about their customersOne of the most effective ways to get valuable consumer insights is to ask your support staff about their customers.Members of your support team often interact with consumers in person; they are very familiar with their needs, tastes, and problems.You may learn a lot about common issues, customer behavior, and areas for growth by often asking your support staff for input.Practice active listeningActive listening is more than simply hearing what your consumers are saying; it’s understanding what they’re saying. It’s asking for clarification.You can discover much about your consumers’ wants, needs, and pain points when you listen carefully to them.Why is customer insight important for business success?When you understand your customers well, it sets a strong foundation for your company to succeed.Make smart decisionsCustomer insights help organizations to make more informed decisions on issues such as:The best marketing strategies to adoptProduct improvements to prioritizePricing optimizationResource allocationExpansion opportunities to considerWays to avoid or reduce risksCustomer insights enable businesses to be customer-centric, give them a competitive advantage, and ensuring their continued growth.Improve customer experienceWhen you know what your customers need and fix their problems, their experience improves.If the customer experience at your company improves, customers will stick around and recommend you to others.Customize your marketingCustomers will likely stick with your brand and spend more money when they feel understood.According to research by Mckinsey, 71% of customers want businesses to provide them with personalized experiences. And when this doesn’t occur, 76% of them become irritated.Insight into who your customers are and their preferences guides your marketing team as to which channels to concentrate on and which features to promote.You’ll know where they spend time online, what they value most in your products, and the kind of ads to which they respond best.Make customer journeys betterIf you use customer insights well, you can keep customers happy from the start of their journey to the end.Businesses can customize experiences, anticipate needs, and speed up operations using customer insights, which shed light on customer wants, habits, and preferences.By utilizing these insights, companies can build smooth experiences at every touchpoint and increase customer satisfaction.Real-life examples of using customer insightsBrands worldwide gather customer insights and use them to fit their products and services better to their customers. Let’s look at some examples.Coca-ColaCoca-Cola is an American corporation founded in 1892. It is one of the largest soft drink brands, holds the largest market share in the world, and sells its products in over 200 countries.The company’s extensive customer research, including surveys, market studies, and others, has helped it stay relevant.Coca-Cola’s dedication to using customer insights has allowed it to maintain a strong connection with its consumers. For example:Coca-Cola Zero Sugar was introduced in response to consumer demand for fewer calories.To build customer loyalty, they have engaged with them on social media and quickly reply to their reviews.KFCKFC, an American fast-food restaurant specializing in fried chicken since 1952, is another excellent example.Through the years, they have stayed relevant in this competitive sector by using consumer insights wisely:To improve and quickly address consumer issues, KFC continuously seeks out and listens to customer input through social media, online surveys, and customer service interactions.Based on what their consumers like, they have consistently added new menu items and promotions, such as the Famous Bowl and the Double Down Sandwich.With the use of digital technology, KFC consumers can place online orders,use self-service kiosks, and order delivery services that are tailored to meet changing needs for ease and flexibility.Invest in customer insights for your business growthCustomer insights help you know your customers better and effectively meet their needs and wants.Collect feedback, listen to what customers say, especially through your support team, and use that information to create marketing strategies.Utilize LIKE.TG to gain valuable consumer insights that can fuel your business growth.You can explore its capabilities with a free trial or schedule a live demo. LIKE.TG’s customer support team can provide further assistance if required.We hope this blog post about consumer insights was helpful. Feel free to share your thoughts and experiences in the space provided for comments below. We value your thoughts very much!Related readsEmpathy in Customer Service: Essential Tips and Importance7 Reasons Customer Feedback Is Important for Your BusinessWhat Is Customer Service Experience? Definition, Tips, and Examples
What Is Customer Happiness and Ways to Improve It
What Is Customer Happiness and Ways to Improve It
Meeting customers’ basic needs and resolving complaints is no longer enough for businesses. They need to go above and beyond to create a sense of happiness customers associate with their brand.Every touchpoint a customer has with your brand offers a chance to increase their happiness with it.Fortunately, businesses have several ways to increase client happiness, building relationships with clients. This blog will look at some of the best strategies for raising customer happiness with your brand and why it is important. What is customer happiness?Customer happiness refers to the emotional state of customers when they interact with a brand or business.Understanding what makes a customer happy will help you address potential problems that might lead to discontent.Happy customers are more likely to come back to your company, recommend it to others, and help your business succeed as a whole.This calls for businesses to take the necessary steps to ensure they know what exactly their customers need and provide it the way they want.The list of factors that can lead to customer happiness is endless, including:Smooth transactionsHelpful customer serviceGood productsKeep in mind that many products and services may not generate the level of emotional connection required for this feeling, so this blog may not apply to your company.What is the difference between customer happiness and customer satisfaction?Customer happiness refers to the emotional connection of customers when they interact with a brand or its products or services. It reflects the joy that goes beyond meeting basic needs and can involve building strong relationships and creating memorable moments.Customer satisfaction, on the other hand, is a measure of how well a company’s products or services meet or exceed customer expectations. It focuses on whether customers’ needs have been fulfilled adequately.Happy customers usually come back and tell others about the brand, feeling a sense of loyalty. However, even though customers are satisfied, they might switch to another brand if someone tells them it’s better. They don’t feel an emotional connection or obligation to one brand.Companies use surveys, net promoter scores (NPS), and sentiment analysis to determine customers’ happiness. You can measure how satisfied customers are by looking at numbers on customer satisfaction surveys (CSAT) and feedback ratings.There is a narrow difference between customer happiness and customer satisfaction. One cannot do without the other, though, because you will have to satisfy customers on several levels to achieve customer happiness.7 Ways to achieve and improve customers’ happinessKeeping your customers happy is not a one-day thing. It is a journey that needs dedication.Listen to and understand your customersListening to your customers is not just about what you hear them say but truly understanding their needs and what they expect.Understanding your customers is something your customers service teams need to work on and practice.When you know what your customers want, you can figure out what they’ll expect before they say it. They should know that their voices matter and that you genuinely care about their opinions.When customers feel valued and heard, they are more likely to develop a sense of loyalty towards your brand.To achieve customer happiness and demonstrate that you listen and understand your customers, consider the following actions:Provide a platform for communication: Offer multiple communication channels such as live chat, email, social media, and web forms.Put yourself in their shoes and try to see things from their perspective. Understand their challenges, preferences, and priorities to tailor your products or services to meet their needs better.Act on their concerns: It’s not enough to listen; you must also act on the feedback and concerns raised by your customers.Create a relationship with your customersCustomers feel better about a brand when they feel they can relate to the people behind it. A good way to do this is to add a personal touch, like telling your story and showing pictures of your team on your website’s About Us page.When your customer service representatives are interacting with customers, they should try to create a rapport. Especially for a company with a smaller number of high-value customers, keeping notes on anything personal the customer reveals can help agents connect more easily in their next interaction.Deliver fast and quality service to your customersWhen you deliver fast and quality service to your customers, it makes them happy. It shows that you care about their time and satisfaction.Providing quality customer service is when you:Quickly address your customers’ inquiries.Provide a real-time live chat support feature on your app or website so people can get help instantly.Offer 24/7 customer support to ensure help is available at all times.Appreciate and reward your loyal customersA loyalty program is a great way to keep your customers happy. This is where you show appreciation by rewarding your customers to increase customer loyalty. You can reward them when:You introduce discounts, giveaways, or points your loyal customers can redeem on their next purchase.You create referral links that your customers can share with incentives for a successful purchase.You create an affiliate program in which customers who are also resellers can contribute to your business’s growth.Celebrate your wins with your customers and create special offers on special dates like birthdays, anniversaries, or even public holidays.Train your staff to have deep product knowledgeCustomers want to talk to people who will answer their questions correctly about your products or services. Your employees need to have deep knowledge of the products and services your company offers to ensure your customers receive accurate solutions to their issues, keeping customers happy. You can:Train your staff to understand what your company offers.Hold regular staff meetings to discuss any updates.Use the right kind of words and toneYour customers’ happiness with your company also depends on how you talk to them, how you handle frustrating issues, how you accept your mistakes, and what you say when you apologize.You can get yourself a happy customer when:You are cautious with your words and use positive language. This prevents you from hurting your customers.Admit if something goes wrong to show accountability.Show empathy and make use of thank you notes.Collect and act on customers’ feedbackYou can create happy customers when you collect and act on customer feedback. This will show that you have taken their suggestions seriously and you value and understand their opinions.You should:React to customer comments online to show that you’re paying attentionListen carefully and show that you care about what customers sayUse their ideas to improve your product or serviceFix any problems that come up fastWhy is customer happiness important?Customer happiness can build or break a business. In addition to being content with their interactions, happy consumers are also emotionally invested, loyal, and more likely to recommend your business to others.Helps in building customer advocacyWhen customers are happy with a brand, they often tell others about it. They might write good reviews, talk about it on their social media pages, or recommend it to friends. This helps the brand look good and brings in more customers who trust the brand.According to Medill Spiegel Research Center, a product with even just five reviews is 270% more likely to be purchased than a product with no reviews.Boosts sales and profitsHappy customers are more likely to use the brand again and recommend it to others, which leads to an increase in sales over time.According to Forbes research, 86% of customers will pay more for a fantastic customer experience. Revenue growth means businesses succeed in the marketplace in the long run.To boost your sales, you need to:Work on building trustAlways provide excellent customer serviceImproves agent productivityWhen agents deal with happy customers regularly, it creates a positive work environment. Positive feedback and gestures of gratitude from happy customers can boost the morale and motivation of agents.A positive mindset can lead to higher productivity since it makes agents feel happier and more satisfied in their work.This can be done by:Agents figuring out which methods and strategies worked best to satisfy customers.Always providing outstanding customer service.Determining your areas of weakness and fix them.Customer happiness equals a successful businessIt’s important for your customers to feel happy about doing business with your company. Your customers’ happiness should be the primary focus of your customer service teams.A happy customer will be a loyal customer and recommend your business to others.Invest in turning your customers into loyal ones. LIKE.TG is a toolkit to help your customer support team improve customer happiness through quick, organized resolution of issues.You can start a free trial or schedule a live demo to learn more. You can also contact the LIKE.TG support team for further assistance.We hope you found this blog on customer happiness helpful. Kindly share your insights and experiences in the comments section below. Your feedback is greatly appreciated!Related reads What Is Customer Service Experience? Definition, Tips, and ExamplesImportance of Customer Support OperationsCustomer Communication: Everything You Need to Know!
LIKE.TG Wins 2024 Excellence in Customer Service Award
LIKE.TG Wins 2024 Excellence in Customer Service Award
When it comes to customer service excellence, recognition is more than simply an award; it’s evidence of a business’s steadfast dedication to its clients.It is with great pride that we announce that LIKE.TG has been honored with the Excellence in Customer Service Award by the Business Intelligence Group.At LIKE.TG, we believe our customers’ satisfaction is the number one priority. We strive to build genuine relationships, provide prompt and efficient support, and go the extra mile to ensure their success.Whether they’re an entrepreneur or a large corporation, our dedicated customer service team is here to answer their questions, troubleshoot any issues, and empower all customers to leverage LIKE.TG to its full potential. About Business Intelligence GroupThe Business Intelligence Group is an organization dedicated to recognizing and promoting excellence in business performance and innovation across various industries.It offers awards programs and recognition initiatives aimed at honoring individuals, teams, and organizations that demonstrate outstanding achievements in areas such as leadership, customer service, technology innovation, and corporate social responsibility.The Business Intelligence Group seeks to celebrate organizations that leverage innovative strategies, technologies, and practices to drive growth, improve efficiency, and make a positive impact on their industries and communities.Additionally, the group provides resources and networking opportunities to support professionals and businesses in their quest for continuous improvement and success.What exactly is LIKE.TG?LIKE.TG is a leading platform for modern and robust help desk software. Developed by Syncfusion, it empowers businesses of all sizes to streamline their customer service operations through a comprehensive suite of support tools and features. The platform includes:Robust ticketing system: Manage customer inquiries efficiently with a centralized system for tracking, prioritizing, managing, and resolving issues.Knowledge base software: Create a comprehensive knowledge base filled with self-service resources, empowering customers to find answers independently.Powerful automations: Automate repetitive tasks and workflows to free up your agents so they can focus on complex issues.Extensive customization options: Tailor LIKE.TG to your specific requirements with a wide range of customization options and integrations.User-friendly customer portal: Provide your customers with a dedicated portal to submit tickets, track progress, and access relevant resources.Actionable reports and analytics: Gain valuable insights into your customer service performance with detailed reports and analytics.Top-notch security: Rest assured your data is secure with LIKE.TG’s robust security measures.What makes LIKE.TG’s customer service stand out?“In today’s dynamic environment, customer service teams and suppliers have had to adapt significantly,” said Maria Jimenez, Chief Nominations Officer at the Business Intelligence Group.“We’re thrilled to recognize LIKE.TG for their exemplary leadership and impactful contributions to improving everyday lives.”We support a variety of approaches for providing exceptional customer service:Personalized support: We understand that each customer has unique needs. Our team takes the time to listen carefully, understand your exact situation, and provide tailored solutions.Knowledge and expertise: Our customer service representatives are highly trained on LIKE.TG’s features and functionalities. They are passionate about the product and committed to providing expert guidance.Responsiveness and efficiency: We value your time. We aim for prompt responses to inquiries and strive to resolve issues quickly and effectively.Proactive communication: We keep you informed throughout the process. You’ll receive clear and consistent communication regarding your inquiries and support requests.A commitment to continuous improvement: We’re always looking for ways to enhance your experience. We actively seek customer feedback and use it to refine our processes and optimize our support offerings.Looking to experience LIKE.TG’s award-winning customer service?The Excellence in Customer Service Award from the Business Intelligence Group symbolizes our company’s passion for customer satisfaction and its commitment to maintaining the highest standards in service.As LIKE.TG celebrates this achievement, it also looks ahead to new challenges and opportunities, ready to uphold its award-winning legacy and continue delivering outstanding customer experiences.Start a free trial or schedule a live demo to experience firsthand the exceptional customer service provided by BoldDesk.Visit our website to learn more about our solutions or contact our support team to see our commitment to customer satisfaction in action.
LIKE.TG Earns G2’s Leader and High Performer Badges in Spring 2024
LIKE.TG Earns G2’s Leader and High Performer Badges in Spring 2024
We’re excited to announce that LIKE.TG has once again been recognized for its exceptional customer service software by G2!In the Spring 2024 Grid® Report for Help Desk Software, LIKE.TG secured a Leader badge, and in the EMEA Regional Grid® Report for Help Desk Software, LIKE.TG received a High Performer badge.These prestigious recognitions from G2 are a testament to our unwavering commitment to providing our customers with top-notch services and solutions. About G2G2 is the go-to website for businesses and users seeking reliable software reviews and insights.Through peer reviews, ratings, and detailed comparisons across various categories, G2 offers an unbiased platform for over 90 million users annually to discover, research, and review software.G2 awards badges to companies that excel in performance, customer support, and satisfaction quarterly, acknowledging their achievements in these crucial areas.The Leader badge: leading the way in customer service solutionsLIKE.TG has been ranked as a Leader in the Grid® Report for Help Desk Software in Spring 2024.Receiving this badge for a second quarter in a row solidifies our place among the top-rated help desk solutions in the industry, based on real user reviews and market share data.We believe we have earned this recognition for our:User-friendly interface, making it easy for both agents and customers to navigate the platform.Feature-rich functionality, providing a comprehensive suite of tools to streamline your customer service operations.Exceptional customer support, ensuring you always have the resources and assistance you need to get the most out of BoldDesk.The High Performer badge: A reflection of user satisfactionThe High Performer badge highlights products that consistently receive positive user reviews.Being named a High Performer in the EMEA Regional Grid® Report for Help Desk Spring 2024 validates the positive experiences our users have with LIKE.TG as their customer support solution.What sets LIKE.TG apartAt LIKE.TG, we understand that exceptional customer service is the cornerstone of business success.That’s why we go above and beyond to equip businesses with a comprehensive suite of features that enable them to deliver seamless, efficient, and personalized customer experiences.From ticket management and omnichannel support to automation and analytics, LIKE.TG provides you with all the resources your customer service team needs to thrive in today’s competitive landscape.Here’s what some of our users had to say about our sophisticated help desk software:“[From] email chaos to an efficient ticketing system.”“Cost-effective support system.”Thank you for believing in us!We extend our heartfelt gratitude to all our customers who submitted reviews and continue to help us shape LIKE.TG into the best customer support solution.Your trust, feedback, and advocacy are the driving forces behind our journey, and we are deeply grateful for the opportunity to serve you.Together, we will continue to raise the bar and push boundaries to exceed your expectations.Ready to see what LIKE.TG can do for you?We invite you to explore our features and see for yourself why LIKE.TG is a leader in customer service software.Schedule a30-minute live demo to see how LIKE.TG can help revolutionize your customer service, or sign up for a15-day free trialtoday! Pleasecontact usif you have any questions—we would love to hear from you.
What Does Customer First Truly Mean? 9 Strategic Tips
What Does Customer First Truly Mean? 9 Strategic Tips
While many companies claim to put customers first, they often lack a deep understanding of what that truly entails.Prioritizing clients’ needs often results in consistent success. Businesses that are genuinely committed to this must actively and empathetically engage with customers.A customer-first strategy builds stronger connections, increases revenue, and cultivates a competitive edge.This blog highlights the importance of a customer-first culture in businesses and offers practical steps to enhance customer experiences and ensure future success. What does customer first mean?Customer first is a business philosophy and approach that prioritizes customers’ needs, preferences, and satisfaction above all else.With a customer-first mindset, businesses aim to understand their customers deeply, anticipate their needs, and deliver exceptional value and service at every touchpoint.It emphasizes creating products, services, and experiences that are tailored to meet customers’ specific expectations and requirements.This approach leads to increased customer loyalty, positive brand perception, and long-term business success.9 Ways to putthe customer firstPutting customers first allows businesses to thrive in today’s competitive market. Here are some great ways to prioritize customers.Get to know your customersGet to know your customers before making decisions. Understand their preferences, pain points, and desires by directly and indirectly asking about them instead of assuming.One effective customer-first strategy is to create detailed buyer personas that include the demographics, behaviors, and motivations of your target audience.Utilizing these personas enables tailored marketing messages, product offerings, and services that resonate with customers.Empower your staff with consistent trainingAccording to SurveyMonkey findings, 73% of employees who believe that achieving customer satisfaction is a top priority for their company consider their work to be meaningful.To ensure your employees put customers first:Ensure your representatives are trained to prioritize serving customers and emphasize the importance of putting customers first in every interaction.Elevate service quality by empowering employees to address customers’ issues swiftly and effectively, minimizing unnecessary delays by equipping them with resources, tools, how-to videos, and manuals.In the long run, explicitly training employees on how to put the customer first keeps them focused.Listen actively to your customersA customer-first mindset requires companies to listen carefully and pay attention to customers’ responses, concerns, and suggestions.Utilize surveys, social media, reviews, ratings, testimonials, and referrals to monitor their perceptions of your brand, products, and services.Responding promptly and courteously to their issues will demonstrate your appreciation for their input.Be transparent and honest with your customersTo truly prioritize customers, transparency and honesty are key. This is achieved by effectively communicating pricing, policies, and any changes that may impact the customer experience.While you may not always please every customer, being honest about issues and keeping them informed can increase trust. Transparency is an essential component of a customer-first strategy.Give rewards to appreciate your customersBusinesses can reward loyal customers with incentives such as discounts, exclusive offers, and customer loyalty programs, showcasing appreciation and encouraging repeat engagement.Furthermore, personalized experiences and special bonuses can pleasantly surprise customers.Companies that embrace a generous approach can offer giveaways, exclusive resources, and valuable content, making customers feel good about doing business with them.Keep your customers updatedKeeping your customers updated demonstrates that you value communication in your relationship with them.Keep them informed about changes, improvements, and relevant information regarding your products or services.By prioritizing regular updates, you empower customers to make informed decisions and enhance their overall experience with your business.Focus on accessibilityMake it easy for customers to reach out for support through multiple channels, such as phone, email, chat, and social media.Being accessible and adapting to clients’ schedules outside of typical business hours positions businesses as helpful and concerned with their client’s success.Businesses should integrate round-the-clock support, like a customer self-service portal and knowledge base software containing diverse content.This ensures that information about their products and services is readily accessible, aligning with an effective implementation of a customer-first strategy.Value your customers’ feedbackHighlight the significance of your customers to your business by actively incorporating customer feedback into decision-making processes.Regularly conducting satisfaction surveys helps to gather insights and promote a customer-first approach.Businesses must utilize customers’ feedback to understand their needs and drive continuous improvement to products and operations.Respond quickly and politely to your customersDue to technology’s speed and accessibility, customers today expect prompt responses. Providing them aligns with a customer-first strategy.Including SLA reminders in support processes helps prevent escalations and ensure timely resolutions.This practice contributes significantly to maintaining professionalism and elevating the overall customer service experience.Businesses must prioritize addressing customer issues quickly, preferably within 24 hours, to demonstrate attentiveness and care.How a customer-first strategy can benefit your businessLoyal clients are the foundation of any successful firm in the competitive market of today. Here’s how this strategy may help your company.Improves customer retentionPositive customer experiences encourage repeat business. Customer-first strategies prioritize the customer experience, thereby improving customer retention and enhancing lifetime value.Enhances brand reputation and trustWord-of-mouth marketing remains a powerful tool. These days, it’s often word-of-fingers as people type their reviews.By striving to exceed customer expectations, you build a strong brand reputation through the disinterested reviews of your satisfied customers, cultivating trust in the market.Positive online reviews and social media mentions become free advertising, attracting new customers, and establishing you as a leader in your industry.Provides valuable customer insightsBy prioritizing customer feedback, you gain a goldmine of insight into their needs, wants, and pain points.This feedback loop helps you refine your offerings, improve your customer service, and identify new opportunities.Increases customer lifetime valueA happy customer is a spending customer. By focusing on building long-term relationships, a customer-first strategy encourages customers to not only return but also spend more on your products or services as their needs evolve.This translates to increased customer lifetime value.Aids in creating a competitive edgeA customer-first strategy increases your competitive edge. Exceptional customer service gains more customers who value high-quality service.Businesses that regularly provide exceptional customer service develop strong connections with their clients, leading to long-term success.Adopt a customer-first strategy for your businessA business culture that prioritizes the customer’s needs aims to enhance the customer experience and increase customer loyalty.Always make yourself accessible to customers, go above and beyond to address their concerns, and ensure that eachinteraction with them is helpful.Prioritizing your clients will enhance their interaction with your company and raise the likelihood that they will stick around and become lifelong customers.One way to put customers first is to choose customer service software that lets you serve them best. Please contact us to schedule a live demo of LIKE.TG, which provides your support team with a ticketing system and multiple tools to do their jobs right. Alternatively, sign up for a free trial to try it out right away.
Customer Connection: 10 Best Ways to Create It
Customer Connection: 10 Best Ways to Create It
Customers want more than just solutions to their big problems. They want to feel like they can rely on a company to help them with even small frustrations with their products.Businesses should invest in customer connections and relationships that go beyond buying and selling.An emotionally attached customer who is satisfied with their interactions with a company will be loyal to the brand. In this blog, we will learn what customer connection is, its importance, and how to create it. What is customer connection?Customer connection is a bond that a business creates between its brand and customers when they interact with its products or services.This can only happen when the business understands its customers.The connection forms due to an emotional response to the business’s offerings when interactions with employees far exceed their expectations or a combination of both.Why is connecting with customers important?To succeed in today’s competitive business world, organizations must create and maintain connections with customers. Customer connection is important for:Increasing customer loyalty: Connecting with customers genuinley fosters a sense of loyalty and builds long-term relationships, resulting in customer retention and reduced churn rates.Make your brand stand out: You can connect with customers when you genuinely engage with them to create that emotional attachment via exceptional customer experience. Purely transactional interactions from most companies makes you stand out from the rest.Creates customer advocacy: When you connect with your customers on an emotion level and make them happy, they will be much more likely to recommend your brand to others through word-of-mouth or social media.Improves brand perception: Positive experiences enhance a brand’s reputation, letting it become known for treating customers well, thus attracting new customers.How to connect with customers more effectivelyYou don’t need to wait for customers to come, buy, and go for your business to succeed.It would be best to find ways to continuously stay connected with customers to ensure you have satisfied their expectations.You can use the following methods to build a long-lasting relationship that leads to customer loyalty and connection with your brand:1. Know who your customers areUnderstanding your customers’ demographics, preferences, and behaviors will help you design your communication to resonate with them.Additionally, knowing them will help build trust, adding convenience and comfort, which in turn creates a stronger customer connection.Tips to consider:Businesses can anticipate needs and strengthen brand-customer connections through:Creating and distributing surveys to gather insights into preferences, satisfaction levels, and pain points.Use of analytics platforms to track customer behavior, website interactions, and purchase history.Studying your competitors’ customer base to identify gaps or opportunities for improvement in your customer experience.2. Show appreciation to your customersYour customers feel more connected with your brand when they feel appreciated.Showing appreciation can encourage your customers to feel warmly about your brand and give feedback more openly because they feel comfortable sharing their thoughts.Tips to consider:Appreciation is beyond saying thank you. Let them know that you value their business by:Implement a loyalty program that rewards customers for their repeat purchases or engagement with your business.On their birthdays or the anniversary of their first purchase, send them customized messages or offers.Publicly recognize and express gratitude to loyal customers on your business’s online platforms.Occasionally, catch customers off-guard with unexpected deals, additional products, etc.Your customers may feel more inclined to engage with a brand that acknowledges their support.3. Respond quickly to customers’ concernsCustomers appreciate it when their issues are acknowledged and responded to quickly, demonstrating that you care about and value your customers’ experiences.Research by Emplifi states that, 52% of customers anticipate a response from businesses within an hour, with many even anticipating a response in under five minutes.Your support agents’ response to your customers’ concerns are an opportunity to connect with those customers.They can experience your company’s competence and professionalism, but also understand that there are real, relatable people behind it.Tips to consider:Responding to your customers requires a thoughtful approach with the help of tools such as:Email ticketing system that helps businesses organize and respond to customers’ emails promptly.Live chat support to offer real-time solutions to customers directly on the website or through digital channels.Help desk functionalities such as a knowledge base or automation features for managing and responding to customer inquiries efficiently.Quick resolution of issues results in more seamless and satisfying customer interactions, creating a long-lasting impression of professionalism and effectiveness.4. Exceed your customers’ expectationsEvery customer has expectations they believe a brand will meet when engaging with a brand. Businesses should aim to exceed customer expectations.This will demonstrate your dedication to your customer’s satisfaction, which will create positive associations for them.Tips to consider:Businesses can meet customer expectations by:Setting realistic goals, communicating them clearly to customers, and trying to surpass them.Injecting every interaction with empathy, friendliness, and a willingness to help.Surprising customers with discounts.5. Actively engage with customers onlineIt is not enough to only have a social media account; you need to be responsive, engaging actively with your customers in the comments.Tips to consider:Since so many people spend a lot of time on social media, being where your customers are is a sensible step to build connections with them. You should:Respond promptly to customers’ concerns and inquiries online.Build a community and share relevant content, create user-generated content, and make people engaging on your pages feel a sense of belonging in your community.Note all customer feedback and acknowledge their input.When you actively engage with your customers online, you will demonstrate accessibility for customers seeking assistance.6. Have a customer centric-cultureThis involves crafting the organization’s values, processes, and modes to prioritize the satisfaction of customers.In a customer-culture, employees are empowered to take ownership of customer issues and make decisions that prioritize customer satisfaction.Tips to consider:Businesses looking to connect with customers should:Make customer satisfaction and success a top priority in every aspect of your business.Improve the customer experience whenever possible.Communicate with customers consistently and transparently across all touchpoints.7. Show empathyEmpathy is very important in the creation of customer connection since it enables businesses to understand, relate to, and address the needs and emotions of customers.Empathy in customer service means employees listen actively to customers and respond to them in a way that acknowledges their feelings.Tips to consider:Showing empathy to create customer connection involves:Using language that shows empathy and understanding.Understanding that it is reasonable for customers to feel disappointment, anger, or stress when things go wrong, and expressions of such should be treated with patience instead of taken personally.Demonstrating empathy and validating customers’ feelings can make them far more cooperative and patient in return.8. Personalize your marketing effortsThis involves businesses shaping their marketing advertisements, messages, content, or offerings to each set of customers grouped by interests, habits, and demographics, as appropriate for their industry.According to research by the Harris Poll, 61% of consumers said personalization is a standard expectation for doing business with a brand. And 37% said they would not do business with a company that does not offer a personalized experience.Tips to consider:Your marketing can be personalized by:Using your customer’s name in email subject lines, greetings, or promotional materials.Target advertisements, recommendations, and emails based on the recipients’ characteristics or past interactions.Use geolocation data to deliver localized messages or offers to customers based on local events, making your marketing communications more relevant and timelier.Your personalized marketing will contribute to a more positive and enjoyable customer experience and increase your customer connection.9. Create a customer communityBy bringing customers together who share the brand’s values and each other’s interests, businesses can create a feeling of belonging among them.Customer communities facilitate engagement and interaction among members, allowing them to connect, share experiences, ask questions, and offer support.Tips to consider:Choose a platform or a channel that aligns with your audience’s preferences.Provide valuable and engaging content that encourages participation and interaction within the community.Offer resources, tools, and support to help community members succeed, but also give them forums where they can give each other advice.10. Ask for and act on feedbackCustomer feedback is not just about gathering information but building meaningful connections with your customers and understanding their needs.When your customers give their feedback, ensure that it is relayed to the appropriate department for serious consideration.If reasonable, you act on the feedback and let the customers know you have. This shows that you value their opinions and want to improve their experience.Tips to consider:You will be creating a lasting relationship based on mutual respect and understanding by:Engaging with customers who provide feedback, both positive and negative, to show that you value their input.Arranging interviews or focus groups with select customers to delve deeper into their experiences to get more detailed insight into changes they’d like to see.Personalizing follow-up emails or phone calls to show customers that their opinions are valued and appreciated.Customer connection for business successBusinesses that prioritize customer connection are better positioned to succeed in the long term.They benefit from increased customer loyalty, higher retention, and a positive reputation. Let’s remain committed to building genuine, lasting connections with our customers, ensuring mutual success and growth.Use LIKE.TG to provide your customers with improved customer support and service.Experience it firsthand with a free trial or schedule a live demo for a guide through what LIKE.TG can do for your support team.Our dedicated customer support team is ready to provide further assistance every step of the way.Feel free to share your experiences and thoughts in the comment section below. We welcome your feedback and look forward to speaking with you!Related reads10 Practical Tips to Improve First Response Time in Customer ServiceHow to Handle Customer Complaints: 5 Best Practices9 Effective Metrics to Measure Customer Loyalty
9 Key Branding Elements to Consider [+Examples]
9 Key Branding Elements to Consider [+Examples]
Have you ever stopped to consider why companies get so involved with branding? Creating a memorable slogan or appealing logo is not enough.You need to master the art of influencing how the public views your business. It all comes down to developing a unique brand that connects with your target market and makes you stand out from the competition.Consider brand elements as the foundation of your marketing plan. Every element conveys a powerful message about your company’s values and identity.In this blog, we’ll delve into branding elements and examine how they can help boost your company to success by shaping brand perception and identity. What are branding elements?The elements of branding are unique, tangible aspects that make a company different from others and make a brand memorable.There’s a lot of competition in the big business world, so you must make your brand noticeable to your target audience.Research by Crowdspring states that it takes only 7 seconds to create an impression on your brand and up to 7 impressions for the customers to recognize your logoStrategic brand elements like logos, slogans, and colors simplify the process of creating a lasting impression within the crucial 7-second window, aiding customers in speedy product recognition and informed purchasing decisions.Essential branding elements and how to use themDifferent aspects of a brand can help create a look or voice that people recognize and remember. They help your brand connect with the people you want to reach and differentiate you from similar brands.Let’s identify these brand elements examples and look at tips you can use to improve your brand.Color schemeA color scheme is a group of colors a brand uses repeatedly on its platforms.Colors can create feelings, communicate ideas, and form a connection with a brand in the consumer’s mind.For example, consider Coca-Cola, which has long been using red as its primary color, which represents passion or energy.Tips: The color scheme needs to reflect the personality and values of your company, and the same exact shades must be used every time.LogoThe logo is a special element of branding that works as a unique picture for a business or a group of products.It’s a design that reflects and represents the company. It is used in advertisements, on websites, on packaging, in communications, and sometimes on the products themselves.They matter since they aid in brand recognition.Think about the oversized yellow M of McDonald’s. Though the restaurant is called many different names in different countries, its symbol immediately makes you think of that brand, and you can easily spot them.Tip: Your logo should look impressive on a billboard or a business card.Brand nameWhen we talk about a brand name, we’re talking about the name of a business or product.For instance, when you hear “Reebok,” you probably think of sports shoes and clothes. That’s because it is a famous company that sells those things.The name of a company or product becomes associated with an industry and reputation. It’s the access point in customers’ minds to everything associated with company, so it must be chosen with care.Tip: Choose a name that is easy to remember, pronounce, and spell while also reflecting your brand’s values. Consider using a business name generator to explore creative and unique name ideas.Brand valuesBrand values are the ethics and standards that direct a business’s choices and actions.These principles shape the company’s culture and conduct with both customers and employees.For instance, a company that prioritizes sustainability may prioritize eco-friendly procedures.Customers who share the company’s values will be more likely to trust it.Tip: Train your staff to ensure your brand values are understood and practiced at all levels of the organization and use them to communicate internally and externally.Brand voice and toneYour brand voice is like your brand’s personality when it talks or writes.You can choose to be helpful, serious, or even funny. Just ensure you have a unique way of talking that fits with the people you want to reach.Think about Wendy’s, the fast-food restaurant. Their ads and tweets are known for being funny and a bit cheeky. They often make clever jokes and use friendly language to connect with people.This helps them be different and make a fun connection with the people who like their food.Tip: Understand your audience, create a brand guideline that outlines your brand voice and tone, and monitor how your audience perceives it by collecting feedback.ShapeTo get a bit more abstract, shapes are important in branding because they symbolize cultural meanings or make people feel certain ways. You can use shapes in things like logos, packaging, and ads.You can use shapes like:Circles show togetherness, peace, and being open to everyone. Brands that use circles in their logos or designs might want to show ideas of being together or having friends—for example, the Olympics logo.Trianglesstand for stability, strength, and moving forward. Brands that use triangles might want to show they’re constantly moving ahead or are full of energy—for example, Adidas.Rectangles and squares look balanced, steady, and dependable. Brands that use these shapes might want to show they’re trustworthy or professional. For example, Microsoft uses these shapes.Curves and fluid shapes make things look creative, flexible, and like they are moving. Brands that want to look new, friendly, or easy to talk to often use them. For example, Nike uses these kinds of shapes.Geometric patterns are shapes arranged in a design. They make branding materials look more exciting and keep them looking the same.For instance, consider the patterns you see on Louis Vuitton and Gucci products. They use these patterns to make their products stand out and look unique in the market, but uniform within the brand.Tips: Pick shapes for your logos and designs that can tell people what you stand for and are like without saying it directly.TypographyTypography refers to the fonts you choose for your brand. It affects how your brand writes about who it is, what it stands for, and what it wants to say to people.Tip: Choose a font that aligns with your brand personality and target audience and maintain consistency across all brand assets, including logos, your website, marketing, materials, and packaging.Slogans and taglinesA slogan or a tagline is a short, memorable statement that captures the essence of a brand.For example, Sony uses the phrase “make. believe,” which illustrates the spirit of their brand: the power of creativity, and the ability to change ideas into reality, and cleverness in the word play.Tip: Understand your brand and define your concise and memorable message to capture its essence.Brand positioningBrand positioning refers to a specific place a brand holds in the mind of its target market relative to competitors that make it stand out.One example is Volvo, which has been associated with safety, positioned itself as a brand that prioritizes the well-being of its customers.Through its marketing efforts, Volvo has consistently emphasized its commitment to safety features.Tip: Do market research, know your target audience, and create a clear and memorable statement explaining your brand’s unique advantages and how it meets the needs of your target market.Why are elements of branding important?Let’s examine the value of these elements.Influences purchasing decisionsHow people see your brand affects whether they will buy from you.Customers need to remember your brand because they’re more likely to pick familiar products as they make a purchase decision.Displaying your branding elements at every opportunity builds that sense of familiarity.Helps customers remember your brandLogos, colors, and slogans are branding elements that help people remember your business.This increases the possibility that they will build associations in their minds when they hear people speak or write of your products.Therefore, having strong branding elements is similar to creating a mark on your customers that lasts and leads them to think of you first for any products with which they associate you.Forms the basis of marketing strategiesBranding and marketing are inextricable. The main purpose of branding is to be used in marketing, and marketing needs good branding elements to work with to be effective.Marketing develops and expresses the voice of the brand, using its tone and style. Good strategies for one improve the strategies of the other.Creates a brand identityGiving your company its own identity through branding elements is giving the brand a personality.This identity makes your company unique and should attract your target audience through messaging or an aesthetic that appeals to them.How to build brand elements in your businessNow you understand what branding is, the elements that make up a brand, and why they’re important. But how do you make these branding elements strong?Know your target audienceBefore you can create a fantastic brand element your potential customers will love, it’s important to research your market and the people likely to buy from you. This will help you understand who your potential customers are.When you identify and know them, you’ll also know what they want and how they like things. This helps you create a brand that matches your customers’ vibe.Define your brand valuesWhen you define your values, it sets a foundation for making a solid brand.Your slogan should clearly reflect those values, as they should lead the choices you make in your company. This transparency also helps your customers know what they can expect from you.Take your time to think about what your brand stands for. This will help you know where you’re going as you move forward and design the brand accordingly.Create a mission statementA mission statement tells people what your company does, how it does it, and why. It explains the purpose of your company in a lot more detail than your tagline.The statement makes people feel good about your brand and helps them connect with you emotionally.Additionally, according to research by THM Agency, more than 90% of companies with clear mission statements see growth and earnings that are on line with or higher than average for their particular industry.Mission statement is a very important part of a brand. It’s like the foundation that supports everything, especially when it comes to your brand voice.Create your brand voiceWhen you make a brand voice, you decide how your brand talks to people.Choose the personality you wish to give your brand. Would you like it to be friendly, professional, or fun?Ensure your brand is real and stays the same everywhere, such as on social media or when you talk to customers. This makes your brand stronger and more recognizable.Think about how you want people to feel when they see your brand and use words and the tone that match what you want your brand to achieve.Stay true to your brandIt is important to stay true to your brand. When you remain true to your brand’s core values, you build trust with your customers.If the way you portray your company is inconsistent, people’s perception of your company will also be inconsistent and indefinite. If the way your company conducts business runs counter to your stated values, it’ll be called out and suffer a hit to its reputation.Consider carefully not just what brand elements will appeal to your potential customers, but how your company plans to live up to the image it’s projecting.Factors to consider when designing brand elementsBecause branding is very important for your marketing plan, there’s a lot to think about when you design branding elements for your business.Your brand elements should be:Meaningful: Your brand elements should tell people what your products are and what to think of them.Memorable: Your branding elements should be attention-grabbing and simple to remember.Likable: Your branding elements should be appealing to your audience.Appropriate: The vibe of your brand needs to match your target customer base and your offerings. For instance, being bright and bubbly wouldn’t match a formal-wear company.Protect: You should create brand elements that your company can easily protect and defend legally in local and international markets. Do the research to make sure your ideas are unique.Real-life brand elements examplesThe following are some of the companies that have implemented this aspect of brand element and has been successful.SyncfusionSyncfusion is a software company that specializes in developer tools and enterprise solutions.Our logo has our name, along with a visual representation of what we do: provide pieces to create a whole. In our case, we provide pieces of applications that software developers can use to make great apps much faster.We chose vibrant colors in shades of blue and orangeand our tagline states, “Deliver innovation with ease.”Our hope was to convey a sense of momentum, progress, and service, encouraging customers to leverage Syncfusion’s products to drive their projects forward and stay ahead of the curve in the rapidly evolving technology landscape.Syncfusion consistently utilizes these brand elements across its marketing materials and website to boost brand recognition and reinforce the company’s professionalism and attention to detail.SamsungSamsung, a global leader in electronics, employs various branding elements to convey its identity and connect with consumers.The corporate name Samsung is written in a modern, clean font, with the characters styled to create a sleek, instantly recognizable symbol.The logo is used prominently on Samsung merchandise, packaging, advertisements, and digital platforms.Furthermore, Samsung’s catchphrase, “Imagine the Possibilities,” is frequently shown alongside its emblem, describing the company’s commitment to encouraging innovation and pushing limits.By consistently utilizing its logo as a component of its branding, Samsung has built audience familiarity and fortifies its brand recognition in various product categories and marketplaces.The power of branding elementsBranding elements help make a brand what it is. They show what the brand stands for and help it connect with people.Each element plays a unique role in creating a brand’s personality, making it recognizable, and building trust with customers.Finally, good branding elements make people feel something, help the brand stand out, and make consumers remember it better.Are you ready to make your brand even better? Find out how LIKE.TG can incorporate your branding in every customer interaction.Try it for free, or sign up for a live demo to learn more about LIKE.TG’s branding features. You can also contact the LIKE.TG support team if you need further assistance.Was this blog helpful? Please share your opinions on and experiences with various branding elements in the comments section. We appreciate your input!Related blogsBrand Perception: What It Is and How to Measure It10 Powerful Customer Retention Strategies in BusinessCustomer Feedback Loop: Importance and How to Close It
LIKE.TG Gets Smarter: Exciting 2024 AI Updates
LIKE.TG Gets Smarter: Exciting 2024 AI Updates
Welcome to the future of AI in customer support! LIKE.TG is thrilled to unveil a range of AI updates for providing exceptional customer support as we move forward into 2024.With a commitment to innovation and a focus on meeting the evolving needs of businesses and customers alike, LIKE.TG is determined to improve the way companies engage and support their customers.With rapid technological advancement and increasing customer expectations, the role of artificial intelligence is becoming more prominent across industries.Recognizing this potential, LIKE.TG developers are harnessing the power of AI to drive efficiency, enhance productivity, and elevate the customer experience.This blog contains the AI updates planned for LIKE.TG in 2024. These updates promise to empower support teams with the tools and capabilities needed to thrive in a dynamic and competitive marketplace. Existing AI features in LIKE.TG: a brief overview2023 witnessed a rush in AI adoption across industries, and LIKE.TG didn’t miss a beat. We strategically integrated AI features into our platform to give our customers a competitive edge.AI AssistanceOur approach merges the best of human expertise with the speed and accuracy of AI.Here’s an overview of the AI features that were introduced in LIKE.TG:Ticket summarization: This feature offers concise summaries of customer interactions, allowing agents to focus on resolutions rather than reading every communication.Error-free communication: Rephrase and grammar-check tools ensure agents craft professional and grammatically correct responses.Multilingual support: Agents can break down language barriers with instant translation capabilities, allowing communication with global customers.Knowledge base efficiency: This feature summarizes long articles in a knowledge base, saving users time and effort.SEO-optimized knowledge base: This feature suggests search-engine-optimized titles and meta descriptions for knowledge base articles, boosting organic traffic.AI Copilot for AgentsThe AI copilot analyzes conversations and suggests relevant knowledge base articles, allowing agents to provide immediate and informed responses, significantly improving chat resolution times.Prewritten responses or templates are automatically suggested based on customer questions, promoting faster response times and consistent communication.A sneak peek into the future of LIKE.TG in 2024Get ready to experience a significant leap in customer service! We’re thrilled to announce that a suite of brand-new AI features are on their way.Imagine LIKE.TG not just following your commands, but also understanding what you need before you ask.It’ll adapt to how you work, making everything smoother and helping you get more done.Ticket triage with AIIntroducing auto triage, an AI feature that leverages the power of your existing ticket data. Auto triage will learn from past interactions to suggest ticket field values for new tickets.AI can automatically populate fields like category, priority, or even custom fields based on keywords and past data.This frees up your agents to focus on what matters most—resolving customer issues efficiently.AI automationWe’ll be leveraging AI within automation triggers to perform specific actions. For example, this can mean auto-assigning tickets to the most suitable agent based on skillset.Boosting agent efficiency with intelligent assistanceBelow are the updates to boost agent efficiency:Similar ticket suggestions: Say goodbye to wasted time searching for solutions! AI will analyze your support data and recommend similar tickets to the one your agent is currently handling. With past solutions readily available, agents can provide faster resolutions and ensure consistent customer service.AI-powered canned response recommendations: No more scrambling to find the perfect response. AI will intelligently suggest canned responses tailored to the specific user query, allowing agents to deliver swift and accurate solutions.Enhancing chat support with AI copilotBelow are the anticipated updates for the AI Co-pilot:Customer self-service: We’re empowering your customers as well! Our AI chatbot will be enhanced to answer customer questions directly using knowledge base articles and other data sources. If the chatbot can’t solve an issue, it will seamlessly transfer the chat to a live agent, ensuring a smooth and uninterrupted customer experience.Increasing data source access for AI copilot: Currently, the AI copilot searches your knowledge base for answers. In 2024, we’re expanding the data sources it can access. This includes the abilities to integrate external website links and upload files, providing the AI with a richer knowledge pool to deliver even better answers.The future of customer service is here!At LIKE.TG, we believe AI is here to transform, not replace, the human touch in customer service.By working hand-in-hand with AI, customer service representatives can deliver a heightened level of support, ensuring a consistently exceptional experience.Stay tuned throughout 2024 as we roll out these exciting AI updates! We’re confident these advancements will let you get the most out of LIKE.TG and experience customer service like never before.Start a free trial or arrange a live demo to explore what you can do with LIKE.TG’s AI-powered customer support services. You can also reach out to our support team to find out more about our offerings.
Customer Service Cover Letter: Tips and Examples
Customer Service Cover Letter: Tips and Examples
Do you want to land a customer service agent job at a competitive firm? A customer service cover letter will significantly improve your chances of landing a job interview.A carefully written cover letter for customer service can help you catch the attention of recruiters. It gives you a chance to shine, showcase your passion for proactive customer service, and convince employers you’re the best candidate for the position.A good cover letter can be your ticket to getting a customer service job when paired with an excellent resume.This blog will take you through steps and tips for crafting an excellent customer service cover letter. Why you need a customer service cover letterCustomer service jobs at top companies are in high demand, and the selection process can be very competitive. How can you stand out from the crowd?A customer service cover letter provides a first impression of you to potential employers. It can achieve the following:Highlight your strengths and show your passion for the job.Detail work experience that is relevant to the position.Show the organization how valuable you are.Showcase your communication and writing skills, essential for a customer service job.A field study by ResumeGo showed that applications that include cover letters land just over 50% more interviews compared to the ones that don’t.What should you include in your customer service cover letter?A good customer service cover letter must include all your basic details so the employer can get to know you. A well-written customer service cover letter should have the following key elements:Title: A title briefly highlights the letter’s contents and its purpose. You state the position that you are applying for.Names and contact information: In the cover letter, you should list your name, address, phone number, and email address first. Verify that this information is accurate and up to date.Salutations: It is essential to address the hiring manager or recruiter before you introduce yourself or your qualifications.Introduction: You should make an excellent first impression in the first paragraph. Express your interest in the role and explain how you are the right candidate.Skills: Mention some of your skills that make you an excellent candidate for the position.Relevant experience: If you have any previous experience in a similar role, talk about how it better positions you for this role.Qualifications: Include certifications and other achievements to show recruiters you are competent.Closing paragraph: Provide a summary of the cover letter and explain why you believe you are the best candidate.Attachments: Attach relevant documents, such as certificates, that recruiters can use to verify your credibility. Of course, include your resumé, too.How to structure a customer service cover letterYour name and a reference to the position you’re looking for should be in the title of your cover letter.Contact informationYour own contact information should be included at the top of the letter, written either in a single line under your name, or similar to on a paper letter, left aligned.The contact information for the company you’re applying to is also often included beneath your own information, separated by a blank line.In your own information, be sure to include the following details:Your entire namePhone numberEmail addressMailing addressLinks to your professional LinkedIn account (optional)DateExample:John Doe221 Palm Beach, Canberry, N.Y. 23232, USA | 123-456-789 | [email protected]/01/24Begin with a greetingNext, greet the recipient of your letter formally. If you know their entire name, use it.Examine the job description and the company website if you need clarification on who will be receiving your customer service cover letter and how to spell their name.Use a vague title to address the recruiting manager if you cannot determine their name.Here are some samples of appropriate salutations to use at the start of your customer service cover letter:Dear Mr. John Doe,Dear Hiring Manager,Include a strong introductionCapture the attention of the recruiter from the start. Mention the specific position for which you are applying.Briefly showcase your enthusiasm by mentioning your relevant experience. Make it simple and straight to the point.Compose a body highlighting your skillsIn the second paragraph, explain why you are the best fit for the recruiter. Impress them with your qualifications.Describe your experience and how previous work has equipped you with the right customer service skills for the role.Give real-life examples of how you can work with modern help desk software and other tools, such as Microsoft Teams for customer service.Tailor the application to the role and the company’s visionCustomize your cover letter to match the role for which you are applying. Convince recruiters that your application, skills, and qualifications align with the company’s vision.For instance, if you are applying for a position as a call center agent, you should tailor your application to show you have excellent communication skills.If the company published a job description, phrase your qualifications to match its requirements and preferences.Conclude with a good summaryShow your excitement about joining the company in your summary. Acknowledge your gratitude for the chance to apply, as well.It is also a good idea to express your interest and commitment to the next stages of the application. You can use humor and a solid call to action to make a lasting impression.Close with a formal noteYou should include a professional closing at the end of your customer service cover letter. It should reflect the formality of the letter. You can use any of the following to close your customer service cover letter:Sincerely,Best Regards,Thank you for your time,Customer service cover letter examplesA customer service cover letter can take a lot of work to compose. Following are a few examples of customer service cover letters to guide you.Example 1Jane Doe123 August Street | Anytown, ZZ 45678 | [email protected] | 123-456-7890John SmithABC Company456 Elm Street| Oldtown, ZZ 32232April 20, 2024Dear John Smith,I am writing to express my interest in the customer service position at ABC Company. I have a strong background in customer relations, exceptional skills in communication, and a passion for providing top-notch customer service. I can contribute positively to your team.In my previous roles at NewMotion Company and Prestige Incorporation, I gained valuable experience in:Handling customer inquiriesResolving complaintsEnsuring customer satisfactionI understand the importance of patience, empathy, and active listening when dealing with customers. I strive to exceed their expectations with every interaction.One of my key strengths is my ability to remain calm and composed under pressure, allowing me to handle challenging situations professionally and gracefully. I am also adept at multitasking and problem-solving, which enables me to address issues while maintaining a positive attitude.I am particularly drawn to ABC because of its reputation for excellent customer service and commitment to fostering a supportive work environment. I am eager to contribute to your company’s continued success and be a part of a team that prioritizes customer satisfaction.Thank you for considering my application. I have attached my resume for your perusal. I am available at your earliest convenience for an interview and can be reached at 123-456-70 or via email at [email protected] regards,Jane DoeExample 2Sarah Jones76 Oak Avenue | Palmers, ZZ 98765 | [email protected] Corporation102 GreenstreetPalmers, ZZ 98765April 21, 2024Dear [Hiring Manager’s name],I am writing to express my strong interest in the Customer Service Representative position at your company, XYZ Corporation, which I discovered through a customer support community I actively participate in.With two years of customer service experience, I have learned to exceed customer expectations and contribute positively to a team’s success.In my current role, I honed my communication skills by effectively handling customer inquiries via email, phone, and chat support. My commitment to clear and concise communication consistently resulted in a leading customer satisfaction score within my team of 98% for the past six months.Building strong customer relationships is a strength of mine. I take pride in actively listening to client needs and tailoring solutions to their situations. This style has created a loyal customer base at my current company, evidenced by a 10% increase in repeat customers over the past year.My passion for customer service shines through my ability to create positive experiences that cultivate trust. Customers consistently express their satisfaction by requesting me by name, a testament to the high level of service I strive to deliver.Based on my qualifications and unwavering dedication to exceeding customer expectations, I am confident I would be a valuable asset to your team at XYZ Corporation. I am eager to learn more about this exciting opportunity and contribute to your company’s continued success.Thank you for your time and consideration. I look forward to an interview and an opportunity to showcase my qualifications in depth.Sincerely,Sarah JonesExample 3John Doe221 Palm Beach, Canberry, ZZ 22323 | 123-456-789 | [email protected] MillerPrinters Limited134 Peace St. | Lyon, ZX 34567April 20, 2024Dear Janet Miller,I am writing to express my interest in the position of Customer Service Representative, as advertised on the Printers Limited website. With five years of experience in customer service and a genuine passion for providing exceptional support, I possess the skills and drive to excel in this role.In my previous role at Balsam Call Center, I honed my communication, problem-solving, and conflict-resolution abilities. I consistently exceeded customer expectations by resolving customer inquiries within an average of two minutes, achieving a 95% customer satisfaction rating. I am also familiar with customer service software and am always eager to learn.I am a highly motivated and results-oriented individual with a positive attitude. I work well in fast-paced environments and have strong communication skills that enable me to converse well with customers and effectively address their needs. I believe in providing exceptional service and ensuring a positive customer experience.I am particularly interested in Printers Limited because of your stellar reputation for customer service. My skills and experience align with the requirements of this position, and I am eager to contribute to the success of your team.Thank you for your time and consideration. I have attached my resume for your perusal. I look forward to an interview and an opportunity to share more about my qualifications.Sincerely,John DoeTips for writing an effective cover letter for customer serviceDo your research: It is advisable to research the company to which you are applying. Research allows you to customize your customer service cover letter for the position or company. Research will also help you understand the tone and style that match the company.Address the recruiter directly: Avoid general terms like “to whom it may concern.” Use the names of the recruiters instead. If you don’t know their names, address them by their title or role, for instance, Hiring Manager.Use simple language and be concise: Be clear in your communication. Avoid jargon, acronyms, or abbreviations. Get straight to the point, stating your interests and how you best fit the role.Show your competence with real-life examples: Write about the real-life experiences that you have had that make you suitable for the role.Be as professional as possible in your communication: Your customer service cover letter should be proof of your writing and communication skills. Do not use informal language.Highlight your skills, qualifications, and experience: Include skills and certifications to support your application. Make sure to relate them to the position you are applying for.Make your customer service cover letter unique: Go beyond standard writing and express your enthusiasm for the position. Engage the recruiter in your letter by being exciting and bold.Include the relevant attachments: Remember to attach your resumé and other required documents.Proofread the cover letter for grammar and spelling errors: A cover letter should show that you are careful and take the time to do your work well. Go through the letter and check for grammar or spelling errors. Zero errors show recruiters that you are thorough and have keen attention to detail.Draft a customer service cover letter recruiters can’t ignoreA unique and well-written customer service cover letter displays your enthusiasm and excellent communication skills and sets you apart from other applicants.Follow the tips we’ve shared to write an excellent customer service cover letter that will increase your chances of landing the customer service job you’ve been looking for!Feel free to share additional thoughts and feedback in the comment section below!
10 Effective Ways to Improve Team Productivity
10 Effective Ways to Improve Team Productivity
Have you ever wondered why certain teams perform better than others? It all comes down to the strategies you use to improve team productivity in your business.Imagine this: lengthy lines, angry customers, and lost chances all because of low team productivity. To see real results, strategizing is important.In this article, we’ll discuss what team productivity is, ideas on how to increase it, identify improvement opportunities, and more. What is team productivity?Team productivity refers to the collective efficiency and effectiveness of a group of employees working together toward achieving a single purpose.It is a measure of how successfully a team uses time, expertise, and equipment to achieve specific goals. This also includes how well team members work together and communicate to complete tasks.How to increase team productivityThe key to helping teams reach their full potential is to cultivate an atmosphere that supports them.By doing this, the team’s output rises, and they can become experts in providing outstanding customer care.Following are a few achievable methods to build a productive team.Set realistic goals and expectations for your teamSetting challenging yet attainable goals inspires team members to give their best work.Employees are more likely to remain interested and dedicated to their work when they see that their efforts are leading to worthwhile results. You can help your team set goals by:Evaluating the abilities, talents, and workload of your team to establish the current state of affairs.Breaking down larger objectives into smaller, more doable tasks with progress indicators.Reviewing progress frequently and make necessary goal adjustments to keep the team on course.Involving team members in goal setting to increase motivation and a sense of ownership.Throughout the project lifecycle, keep an eye on the progress metrics, using project management tools to automate data collecting where you can.This offers an organized, data-driven method to track performance, identify achievements, fix flaws, and promote ongoing development.Team members with well-defined objectives also feel more accountable to each other as every member accepts responsibility for their actions and is aware of their part in reaching the objectives.This accountability helps team members develop a sense of dependability because they know they can rely on one another to achieve their common goals.Clarify each person’s roleEveryone is more likely to take responsibility for their work and produce outcomes when they are aware of what is expected of them.Members of a team can concentrate their efforts more efficiently if they understand their roles and how they fit into the larger goals.You can:Create detailed job descriptions that include key responsibilities, necessary skills, and performance metrics.Ensure that each team member is well-suited to their task by assigning roles according to their strengths and expertise.Clearly define responsibilities for every role for every project, including deadlines.Straightforward role definitions avoid misunderstandings and guarantee that activities are performed without needless overlap or gaps.This encourages teamwork in the workplace as everyone strives to achieve the same objective.Regularly train your employeesIndustries change quickly; new techniques, technology, and best practices emerge regularly. Train staff members regularly to improve team productivity by:Giving them access to online coursesOrganizing skill-development workshopsCreating mentorship programsEmployees who receive regular training can perform more productively when equipped with the most recent developments and trends in their industry.Workers can sharpen current skills, acquire new ones, and become professional at their jobs.Provide the right resources and toolsWorkflows are streamlined and pointless manual chores are eliminated with the correct resources and tools.Utilizing the right technology can significantly enhance team productivity by reducing time spent on coordination and administration and by improving the quality of work produced.A business can invest in help desk software that can help their teams centralize their work, improve communication, automate repetitive tasks, and enhance the quality of their outputs.We, of course, recommend considering LIKE.TG, which has features such as:Ticketing systemTask managementShared inboxAutomationAI (Artificial intelligence)The right combination of resources not only boosts productivity but also fosters a more collaborative and innovative work environment.Promote a positive workplace cultureWork-life balance and employee well-being are given priority in a positive workplace culture, which can greatly lower stress and prevent burnout.Employees can remain focused, involved, and productive in their jobs in supportive environments that give them, for example, flexible work schedules and acknowledgment of accomplishments.Stronger client relationships and excellent customer service are also results of increased employee happiness, which eventually increases productivity and encourages repeat business.Encourage open communicationEstablished communication routes allow team members to share ideas, concerns, and information. Having a place to post this communication and encouragement to do so keeps everyone apprised of project progress.When people are at ease expressing their questions and viewpoints, teamwork improves significantly.According to Simonandsimon’s research, 97% of employees claim that communication has a daily impact on their ability to complete tasksTo increase team productivity, businesses should consider implementing the following strategies:Managers and team leaders should lead by example by being transparent, approachable, and open to suggestions.Have frequent team meetings to discuss tasks, difficulties, and accomplishments, encouraging team members to share their thoughts.Use communication platforms such as Microsoft Teams, Gmail shared inbox, or Slack to facilitate seamless communication.Provide avenues for feedback that are both official and informal, such as suggestion boxes, anonymous questionnaires, or one-on-one check-ins.When members are in communication, it allows them to address conflicts and misunderstandings promptly and constructively.It allows them to find common ground and work towards a resolution, minimizing disruptions to productivity.Create team-building activitiesThese activities are designed to strengthen bonds between team members, increase cooperation, and improve group communication, contributing to increased team productivity.These exercises help team members learn about each other’s working styles, strengths, and weaknesses, fostering mutual understanding and improving overall team performance.Some of these team-building activities are:Volunteer work and community serviceGroup problem-solving challengesIcebreaker sessionsWorkshops and training sessionsRegular meetingsReward your team for their contributionsTeams are more driven to give their best work when they are aware that their efforts and contributions are appreciated. You can reward your team by:Acknowledging team members’ accomplishments in meetings or internal newsletters.Organizing celebrations for project completions, anniversaries, and personal achievements.Offering customized rewards such as wellness programs or hobby-related gifts.Providing employees with clear paths for career development and promotions.This inspiration improve employee satisfaction and pushes them to pursue excellence in their work.Additionally, reward systems can encourage healthy competition among teams, encouraging them to excel and surpass their performance targets.Don’t overlook the competitionBy comparing your performance metrics with those of your top competitors, you can find gaps in your performance and set reasonable goals.Businesses can conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis of competitors regularly to learn about them.This knowledge aids in setting up your group to perform better than competitors.Strategic planning benefits from competitive analysis, which draws attention to new opportunities and risks.Monitor performance and feedbackEmployees are more likely to coordinate their efforts with company objectives when they are aware of what is expected of them, how their performance will be evaluated, and how they are doing at regular intervals.Performance monitoring helps team members identify their strengths and weaknesses, set growth objectives, and establish targets for advancement.Performance can be monitored through:Time tracking and productivity toolsReporting and analytics toolsMonitoring performance not only helps in achieving organizational goals but also enhances individual growth and team productivity.Benefits of having a highly productive teamIncreasing team productivity has numerous advantages for a company, impacting everything from worker happiness to operational effectiveness.Builds trust among employeesWhen a team is productive, members consistently meet their deadlines and deliver high-quality work.This reliability helps build trust as employees know they can depend on each other to fulfill their responsibilities.Promotes creativityHaving efficient communication procedures helps productive teams collaborate, empowering members to take ownership of their projects and think creatively.Creates a positive work environmentSuccessful results and regular accomplishments raise morale and provide a positive feedback loop that inspires teams to aim even higher.Productive teams are excellent at allocating and managing responsibilities, avoiding personal overload, and lowering the danger of burnout.Increases company revenueA productive team can generate more products or complete more services in the same time, which allows its business to grow its sales without increasing operating costs.Additionally, increased productivity frequently leads to a better customer service experience, which raises customer retention rates.Improves company reputationProductive teams mean more efficient shipping, deployment, and customer service. This leads to positive reviews and recommendations from customers.Your company’s good reputation may lead to strategic relationships and collaborations because other businesses will see you as a reliable and capable partner.How to measure team productivityEvaluate the efficiency and effectiveness of a team’s combined efforts to accomplish particular goals.This assists businesses in determining areas for development and putting plans into action to enhance overall performance.The following techniques are frequently used to gauge the productivity of a team:Time-based metrics: Keep track of how well the team uses its time to complete assignments. This could entail calculating lead times, cycle times, or the average handle time on particular tasks.Output-based metrics: Analyze the team’s observable outputs within a timeframe. This could be the quantity of goods produced, lines of code written, reports produced, or assignments finished.Utilization rates: Assess how well the team is using its resources (such as personnel, supplies, and software). This aids in evaluating how well resources are distributed and used tomeet productivity targets.Key performance indicators (KPIs): Set up and track customer service KPIs that are closely linked to the goals of the team. Metrics like sales totals, customer satisfaction ratings, the number of units produced, project completion rate, etc., could be among them.Improve team productivity for explosive business growth!Team productivity requires a comprehensive approach that involves using time monitoring and productivity tools, creating clear job descriptions, assigning jobs according to individual talents, and guaranteeing that agents have access to the tools and training they need.You can build a more responsible, focused, and effective team by creating a culture where every team member is aware of their role and how they fit into overall goals.The complete strategy should not only boost individual performance, but also drive the team’s overall success, producing better results and long-term production.Are you prepared to increase team productivity and achieve remarkable outcomes?Embrace a culture of continuous improvement, streamline your operations, and use LIKE.TG to invest in the development of your agents.For a first-hand experience, schedule a demo or begin a free trial. Please get in contactwithus at any time; we are always happy to offer more support.Was this blog post helpful? Feel free to leave your suggestions or feedback in the comments section below. Your input is highly appreciated.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
100亿!申通获浦发银行融资支持;全国“最缺工”职业快递员排进前五;马士基下调全球集装箱需求增长预期
100亿!申通获浦发银行融资支持;全国“最缺工”职业快递员排进前五;马士基下调全球集装箱需求增长预期
发改委:三方面着力提升区域供应链韧性 11月2日消息,国家发改委副主任林念修在APEC加强供应链韧性促进经济复苏论坛上表示,当前新冠肺炎疫情和乌克兰危机影响相互交织,全球化进程遭遇逆流,供应链体系紊乱加剧。为进一步提升区域供应链韧性,林念修提出三点倡议:一是走开放创新之路,推进区域贸易自由化便利化;二是走合作发展之路,促进产业链供应链互联互通;三是走低碳转型之路,构建绿色可持续供应链体系。 申通获浦发银行100亿融资支持 11月1日,申通快递与上海浦东发展银行股份有限公司(简称“浦发银行”)在上海正式签订战略合作,协同推进“打造中国质效领先的经济型快递”目标加快实现和申通网络生态圈健康发展。 根据协议,双方将在企业融资、供应链金融、资产证券化、跨境贸易、绿色金融等领域展开长期合作。其中,企业融资方面,浦发银行为申通快递提供100亿元融资支持,助力申通全网在扩能、提质、增效等全方位持续进步。 “最缺工”100个职业快递员进入前五 11月2日,人力资源和社会保障部日前发布2022年三季度全国“最缺工”的100个职业排行。其中,营销员、车工、餐厅服务员、快递员、保洁员、保安员、商品营业员、家政服务员、客户服务管理员、焊工等职业位列前十。 据介绍,与2022年二季度相比,制造业缺工状况持续,技术工种岗位缺工较为突出。物流及运输行业缺工程度有所增加,邮政营业员、道路客运服务员新进排行,快件处理员、道路货运汽车驾驶员、装卸搬运工等职业缺工程度加大。 该排行是由中国就业培训技术指导中心组织102个定点监测城市公共就业服务机构,采集人力资源市场“招聘需求人数”和“求职人数”缺口排名前20的职业岗位信息,综合考量岗位缺口数量、填报城市数量等因素加工汇总整理形成。 海晨股份:新能源汽车是公司寻求业务增量的主要方向之一 11月2日消息,海晨股份发布投资者关系活动记录表,公司近日接受54家机构单位调研。海晨股份称,为应对消费电子出货量下滑,在收入端,公司积极拓展新能源汽车市场,提升市占率;同时也会凭借当年的竞争优势,不断开拓消费电子及其它行业,提升行业内的市场份额,对冲出货量下滑的影响。 新能源汽车业务方面,公司主要为整车生产企业提供从入厂物流、整车仓库到备品备件的管理。前三季度保持了很好的增速,该项业务收入占比不断提升。 海晨股份称,新能源汽车市场处于高速增长中,是公司未来寻求业务增量的一个主要方向。目前除了持续做好已有整车生产企业的服务外,也正努力为部分汽车零配件生产厂商提供服务。同时,公司已积极与多家目标整车生产企业进行商务沟通,寻求业务合作机会。 细分市场内部无创新 一般而言,创新是指在持续的量变中,改变行业的发展路径或者方式。前些年,加盟模式、整合平台等在持续的优化过程不断加速了零担行业的变革。如今,零担行业已经进入了创新模式下的平稳优化阶段,各个企业都在等待规模效益临界点的到来,然后进入下一次的大变革。 实际上,目前的零担行业是仍急速变化的。起码,上游的商流在快速变化,只不过物流提供的产品是相对简单的,只能在模式、运营管理方法、运作设备等方面进行创新。因此创新具有一定的延后性。 零担企业的产品服务基本能够满足客户的需求,这也导致了当下的创新是相当缓慢。快运虽然是发展最快的细分行业,头部高速发展,市场集中度快速提升,但在大创新方面却基本没有成绩。 目前,各个企业的经营模式、运营体系基本已经成熟,都追求的是货量的增长。下一波货量规模临界点到来之前,怕很难有组织、资源或者颠覆现有模式的创新。 快运基本无大创新是因为,其当下的体系能够满足现阶段商流的需求,并且生存条件并不差。而区域零担和专线则不同,全国区域零担企业数百家,专线企业10万家,市场竞争远比快运市场要更激烈。 所以,区域零担和专线的更有打破现状的创新需求,而实际上,区域零担和专线企业都经历了多种创新尝试。 京东发布双11战报:截至11月1日24时累计售出商品超5.5亿件 11月2日,京东发布双11战报,从10月31日晚8点至11月1日24时,京东累计售出商品超5.5亿件,成交额前20的品牌中,中国品牌占比达80%;中小企业和商家在京东11.11赢得增长契机,近5万中小品牌成交额同比增长超100%,近7万中小商家成交额同比增长超100%。高质量农产品-消费升级-农民增收的正循环加速运转,四到六线市场消费增速领先全国。 截至11月1日晚8点,全国超千万家庭已经收到京东11.11开门红第一单。通过智能物流基础设施的应用与升级,全国京东物流亚洲一号智能产业园大规模处理量较去年同期提升超过40%。 满帮大数据:双11预售阶段快递快运类订单环比增长13.7% 满帮大数据显示,2022年10月20日至10月31日,快递快运类订单环比增长13.7%,平均运距为930.87公里。仅预售阶段,货运量就呈现出了较高的涨幅。 预售期,快递类订单收货量最多的省份分别为广东、江苏、浙江、山东、四川。细观城市数据,成都是快递类收货量最多的城市,超越上海,成为购买力最强的新一线城市。增速方面,海南、云南、黑龙江、广东、福建成为快递类收货量增速最快的五个省份。 发货量方面,浙江、江苏、广州、山东、河南是预售阶段全国快递类发货量排名前五的省份,上海则超越苏州,稳坐发货城市头把交椅。 纵观整个预售阶段,快递类货物的热门运输线路也悄悄发生着变化。满帮大数据显示,2022年10月20日-10月31日,快递类订单量最大的线路除了上海、苏州、杭州以外,广州-南宁、杭州-沈阳和昆明-西双版纳也成功跻身前十名。华南、东北部地区的经济联动逐步加深,国内经济内循环也在持续渗透。 马士基下调2022年全球集装箱需求增长预期 11月2日,马士基官微消息,A.P.穆勒-马士基发布2022年第三季度财报。数据显示,第三季度营收增至228亿美元,息税折旧及摊销前利润(EBITDA)增至109亿美元,息税前利润(EBIT)增至95亿美元。第三季度利润为89亿美元,前九个月利润共计242亿美元。过去12个月投资资本回报率(ROIC)为66.6%。 马士基预计,2022年全年实际息税折旧及摊销前利润(EBITDA)为370亿美元,实际息税前利润(underlying EBIT)为310亿美元,自由现金流将超过240亿美元。 鉴于经济放缓的趋势预计会持续至2023年,马士基已将2022年全球集装箱需求增长的预期下调至-2/-4%,而此前预期为+1/-1%。2022-2023年资本支出预期保持不变,为90亿至100亿美元。 鄂州花湖机场正式开启客机腹舱带货功能 11月1日上午11:10时,飞往北京的南航CZ8908航班从花湖机场准时起飞。与以往不同,本次航班上除了前往北京的90名旅客外,还有装载在飞机腹舱的来自顺丰一批222公斤快件货物。这也标志着鄂州花湖机场正式开通腹舱货运业务,朝着建设国际一流航空货运枢纽目标又迈出关键一步。据介绍,鄂州花湖机场后续还将和东航、厦航等航空公司一起开展腹舱带货业务。 圆通国际正式更名为“圆通国际快递供应链科技” 11月1日,圆通速递国际发布公告称,“圆通速递(国际)控股有限公司”改为“圆通国际快递供应链科技有限公司”。 此前9月29日,圆通速递国际公布,董事会建议将公司英文名称由“YTO Express (International) Holdings Limited”更改为“YTO International Express and Supply Chain Technology Limited”及采纳公司中文双重外国名称,由现有的双重外国名称“圆通速递(国际)控股有限公司”改为“圆通国际快递供应链科技有限公司”。 董事会认为,建议更改公司名称符合本集团对未来发展及重塑品牌的战略业务计划,并相信,建议更改公司名称将为本集团提供全新的企业形象,有利于本集团之未来业务发展。 怡亚通:拟10.6亿元投建“怡亚通新经济供应链创新中心” 11月2日,怡亚通公告,全资子公司深圳怡亚通产城创新发展有限公司,与佛山市崇茂企业管理有限公司共同以现金出资方式,出资设立“佛山怡亚通产业创新有限公司”,注册资本为1.5亿元。公司设立上述项目公司用于在佛山地区投资建设“怡亚通新经济供应链创新中心”项目,从事地块建设开发,引领佛山地区产业转型升级。该项目规划总建筑面积约为10万平方米,投资总额不超过10.6亿元。
12大全球供应链新趋势!
12大全球供应链新趋势!
供应链是当今大多数制造业和商业企业的命脉,尤其在全球政治不稳定,劳动力短缺,全球化趋势变化,或者大型流行病期间,以下和大家分享一些最新全球供应链技术和管理趋势。 一、循环供应链 线性供应链很快将被循环供应链所取代,在循环供应链中,制造商翻新废弃产品进行转售。为了应对原材料成本的上涨及其波动性,许多公司选择将其产品分解,重新修复,取舍材料,处理和包装,然后上市销售。 供应链循环可以帮助降低成本,有了循环供应链,公司可以减少在原材料上的消耗,可以降低价格波动的风险。此外,循环供应链可以减少浪费,帮助企业减少对环境的总体影响。政府对回收和废物处理的严格规定也促使企业考虑采用循环供应链。具有可持续做法的企业也可能获得激励,不仅来自政府,也来自消费者,年轻一代更喜欢环保产品。 ALSCO 苏州提供的可循环包装解决方案,将包装材料循环应用,是循环供应链典型案例。 二、绿色供应链 世界各类环保组织和消费者一直在努力为环境负责,推动供应链对环境的危害减小。电力和运输对全球的温室气体排放有着巨大的贡献,因此绿色物流在当今许多公司中迅速受到青睐。例如,环保型仓库具有先进的能源管理系统,该系统使用计时器和仪表来监控所有设施的电力、热量、水和天然气的使用情况。这些系统有助于防止过度浪费资源。电动和太阳能汽车在供应链中的应用也越来越多;这些车辆有助于减少供应链的整体碳足迹。 同样,气候变化带来的环境变化影响了材料和资源的可用性,对供应链造成了潜在的破坏。公司将不得不考虑这些因素,并在必要时寻找其他资源。 采取可持续供应链的企业也将在利润和客户忠诚度方面获得更多收益(尼尔森,2018)。调查显示,超过60%的客户不介意为可持续产品支付溢价。随着绿色消费的兴起,预计未来几年会有更多的公司实施环保供应链流程。 三、整合供应链 未来几年,随着公司寻求与第三方建立合作伙伴关系,供应链将出现更多整合。与第三方服务合作可以帮助公司在提高客户服务质量并降低成本。 例如,更多的企业将整合并开始提供内陆服务,降低整体货运成本,简化供应链。对于经常使用海陆运输相结合的产品的托运人来说,集成尤其有用。通过集成服务,交付时间更短,客户服务也得到改善。亚马逊效应也促使企业尽可能优化其供应链。因此,更多的供应链管理者将与第三方物流供应商(3PL)和科技公司合作。第三方物流供应商提供进出境货运管理,并且拥有更多供应链资源。同样,基于第三方物流的技术允许供应链管理者通过API集成多个管理系统,并将其连接到云。这些集成将使供应链管理者能够克服内部技术解决方案的局限性。Deep Insights洞隐科技整合云计算,AI,IOT等自动化技术,以及云端TMS和WMS等,提供云服务的端到端可视化解决方案,是供应链整合解决方案的优秀应用。 四、劳动力全球化与挑战 一项研究最初预测,到2020年,80%的制造商将在多国开展业务,尽管,随着疫情的爆发,这一增长可能受到了影响,可能推迟了几年。 对更多知识工人的需求等因素影响了劳动力全球化的需求。知识工人——那些能够处理分析、数据,自动化和人工智能等复杂流程的人——将是供应链的劳动力组成部分。 越来越多的公司试图通过将这些工作外包并将业务扩展到美国以外的国家来填补这一缺口。先进的IT系统、协作软件使公司更容易实现全球化。 五、SCaaS 现在还有许多公司都在内部处理其供应链活动。尽管如此,未来我们可能会看到更多的企业采用“供应链即服务”或SCaaS商业模式,并外包制造、物流和库存管理等活动。公司的供应链管理团队将很快发展成为一小群专注于做出战略决策的高端人士。 随着内部供应链团队的规模越来越小,控制塔将变得越来越普遍。这些先进的数字控制塔为供应链管理者提供了供应链的端到端视图。云技术允许供应链管理人员随时随地访问所需的数据。同样,技术创新一日千里,供应链技术将很快“随时可用”。这种方法最初出现在SaaS软件中,它允许公司通过避免基础设施、升级和维护方面的固定成本来减少管理费用。 六、短生命周期产品供应链 随着产品生命周期的缩短,供应链必须发展得更快、更高效。如今,许多公司对所有产品使用单一的供应链,尽管这些产品的生命周期存在差异。未来,公司将不得不开发不同的供应链,以适应这些不同的生命周期并保持盈利。更短的产品生命周期要求公司重新思考其供应链并简化流程,以确保能够跟上对新产品的常规需求。令人担忧的是,截至2017年,43%的小企业仍在进行手动库存跟踪。 七、弹性供应链 供应链仅仅拥有精益流程是不够的;供应链也需要灵活应对市场波动。因此,越来越多的企业正在采用灵活的物流方式。弹性物流使供应链能够根据当前市场需求轻松扩张或收缩。人工智能等技术允许供应链在最小干扰的情况下根据需要进行调整。 弹性物流为供应链中的变量提供了灵活性,包括航行时间表、承运空间、集装箱使用和路线优化。这种可调整性有助于公司更好地处理潜在的问题,如货物积压和空间浪费。因此,企业可以享有更大的稳定性,并在市场波动的情况下保持竞争力。 以下分享几款最受欢迎的供应链管理软件: Brightpearl:一种创新的全渠道管理工具,适用于电子商务企业和零售商,旨在管理订单、库存和客户数据。 Hippo CMMS:一个用户友好的维护管理解决方案,旨在帮助企业管理、组织和跟踪维护操作。 Easyship:一个基于云的运输软件,旨在帮助电子商务企业简化本地和国际运输。 Deep Insights:洞隐科技整合科箭的一体化供应链执行云平台与吉联的航运代理行业解决方案,打通全程供应链,洞察供应链数据新价值,并运用AI技术,实现效率和成本优化。 八、透明供应链和可见性供应链 消费者越来越担心现代商业对环境的影响,同时为了应对各种复杂环境对供应链的影响,公司将需要供应链更加透明。公司已经开始在供应链的可持续性和减少碳足迹的努力方面提供一些透明度。尽管如此,还需要更多地了解供应链对社会其他方面的影响。全球贸易性质的变化也可能导致供应链实践的强制性披露。例如,公司很快将不得不考虑提供报告,说明其供应链对创造的就业机会、采购实践以及劳动力类型和使用的运输方式的影响。披露有关供应链这些方面的信息可以帮助公司提高消费者的品牌形象,并在必要时为遵守监管要求做好准备。 九、区块链供应链 供应链可见性仍然是当今大多数公司最关心的问题,因此越来越多的企业将寻求将区块链技术集成到其供应链中。区块链技术可以帮助使整个供应链更加透明,以最大限度地减少中断并改善客户服务。通过区块链,供应链的所有组成部分都可以集成到一个单一的平台中。承运人、航运公司、货代和物流供应商可以使用同一平台向公司和客户更新产品行程。发票和付款也可以在同一个系统中进行。这种集成简化了整个供应链,并帮助供应链管理者在问题发生之前发现问题。 区块链还为信息提供了无与伦比的保护,因为该技术的去中心化方法可以保护数据不被篡改。所有用户必须同意对数据进行更新或编辑,然后才能实施这些更新或编辑。 十、物联网供应链 除了区块链,越来越多的公司正在实施物联网设备,以提高其供应链的可见性。例如,飞机、卡车和其他运输方式都可以安装传感器,提供运输和交付的实时跟踪更新。仓库和零售店的物联网技术还可以提高生产、库存管理和预测性维护的可见性。公司可以使用所有这些实时信息来主动满足客户需求,最大限度地减少停机时间,并提高供应链的整体效率。 十一、机器人和自动化供应链 机器人技术在改变供应链方面发挥着巨大作用。仅在2019年上半年,北美公司就在16400多台机器人上花费了8.69亿美元。如今,越来越多的公司正在使用无人机和无人驾驶汽车来简化物流运营。公司和消费者可希望无人机有能力运送小商品。自动驾驶汽车也可能更加先进,能够做出自动交通决策。 在仓库中,自主移动机器人将更多地用于加速琐碎的劳动密集型任务。与高效的仓库管理软件相结合,机器人可以大幅提高供应链的生产力。 十二、AI、AR和VR供应链 人工智能(AI)也将在提高供应链效率方面发挥重要作用。该技术用于使用基于先前过程的数据的算法来自动化过程。自动化通过消除人为错误提高了供应链的效率。人工智能还可以识别供应链中的模式,公司可以利用这项技术来预测采购需求和管理库存。这消除了规划和采购中的猜测,消除了规划者反复进行相同计算的必要性,DocuAI智能解决方案就能识别供应链中的各种文件,譬如提单,箱单,发票,托书等,自动提取录入数据,或者自动执行单单相符比对,可以大大减轻人类员工工作量,提高效率。 增强现实(AR)和虚拟现实(VR)也为提高供应链的效率带来了各种可能性。例如,AR设备可以让工作人员更有效地进行多任务处理。公司还可以使用这些设备,通过在现实环境中预测潜在的产品用途,来加强产品开发工作。 作者介绍:曾志宏Lucas,北科大毕业,新加坡国立大学MBA,上海趋研信息联合创始人,曾服务于GE,Rolls-Royce,JCI,Whirlpool供应链部门,致力于货代行业和国际供应链领域流程自动化,智能化和可视化,AI+软件机器人RPA,以及数字供应链,智慧物流等的推广和传播 (微信: 1638881963)。 文章来源:物流沙龙
2023年12大全球供应链新趋势!
2023年12大全球供应链新趋势!
作者 |曾志宏 来源 |物流沙龙 供应链是当今大多数制造业和商业企业的命脉,尤其在全球政治不稳定,劳动力短缺,全球化趋势变化,或者大型流行病期间,以下和大家分享一些最新全球供应链技术和管理趋势。 一、循环供应链 线性供应链很快将被循环供应链所取代,在循环供应链中,制造商翻新废弃产品进行转售。为了应对原材料成本的上涨及其波动性,许多公司选择将其产品分解,重新修复,取舍材料,处理和包装,然后上市销售。 供应链循环可以帮助降低成本,有了循环供应链,公司可以减少在原材料上的消耗,可以降低价格波动的风险。此外,循环供应链可以减少浪费,帮助企业减少对环境的总体影响。政府对回收和废物处理的严格规定也促使企业考虑采用循环供应链。具有可持续做法的企业也可能获得激励,不仅来自政府,也来自消费者,年轻一代更喜欢环保产品。 ALSCO 苏州提供的可循环包装解决方案,将包装材料循环应用,是循环供应链典型案例。 二、绿色供应链 世界各类环保组织和消费者一直在努力为环境负责,推动供应链对环境的危害减小。电力和运输对全球的温室气体排放有着巨大的贡献,因此绿色物流在当今许多公司中迅速受到青睐。例如,环保型仓库具有先进的能源管理系统,该系统使用计时器和仪表来监控所有设施的电力、热量、水和天然气的使用情况。这些系统有助于防止过度浪费资源。电动和太阳能汽车在供应链中的应用也越来越多;这些车辆有助于减少供应链的整体碳足迹。 同样,气候变化带来的环境变化影响了材料和资源的可用性,对供应链造成了潜在的破坏。公司将不得不考虑这些因素,并在必要时寻找其他资源。 采取可持续供应链的企业也将在利润和客户忠诚度方面获得更多收益(尼尔森,2018)。调查显示,超过60%的客户不介意为可持续产品支付溢价。随着绿色消费的兴起,预计未来几年会有更多的公司实施环保供应链流程。 三、整合供应链 未来几年,随着公司寻求与第三方建立合作伙伴关系,供应链将出现更多整合。与第三方服务合作可以帮助公司在提高客户服务质量并降低成本。 例如,更多的企业将整合并开始提供内陆服务,降低整体货运成本,简化供应链。对于经常使用海陆运输相结合的产品的托运人来说,集成尤其有用。通过集成服务,交付时间更短,客户服务也得到改善。亚马逊效应也促使企业尽可能优化其供应链。因此,更多的供应链管理者将与第三方物流供应商(3PL)和科技公司合作。第三方物流供应商提供进出境货运管理,并且拥有更多供应链资源。同样,基于第三方物流的技术允许供应链管理者通过API集成多个管理系统,并将其连接到云。这些集成将使供应链管理者能够克服内部技术解决方案的局限性。Deep Insights洞隐科技整合云计算,AI,IOT等自动化技术,以及云端TMS和WMS等,提供云服务的端到端可视化解决方案,是供应链整合解决方案的优秀应用。 四、劳动力全球化与挑战 一项研究最初预测,到2020年,80%的制造商将在多国开展业务,尽管,随着疫情的爆发,这一增长可能受到了影响,可能推迟了几年。 对更多知识工人的需求等因素影响了劳动力全球化的需求。知识工人——那些能够处理分析、数据,自动化和人工智能等复杂流程的人——将是供应链的劳动力组成部分。 越来越多的公司试图通过将这些工作外包并将业务扩展到美国以外的国家来填补这一缺口。先进的IT系统、协作软件使公司更容易实现全球化。 五、SCaaS 现在还有许多公司都在内部处理其供应链活动。尽管如此,未来我们可能会看到更多的企业采用“供应链即服务”或SCaaS商业模式,并外包制造、物流和库存管理等活动。公司的供应链管理团队将很快发展成为一小群专注于做出战略决策的高端人士。 随着内部供应链团队的规模越来越小,控制塔将变得越来越普遍。这些先进的数字控制塔为供应链管理者提供了供应链的端到端视图。云技术允许供应链管理人员随时随地访问所需的数据。同样,技术创新一日千里,供应链技术将很快“随时可用”。这种方法最初出现在SaaS软件中,它允许公司通过避免基础设施、升级和维护方面的固定成本来减少管理费用。 六、短生命周期产品供应链 随着产品生命周期的缩短,供应链必须发展得更快、更高效。如今,许多公司对所有产品使用单一的供应链,尽管这些产品的生命周期存在差异。未来,公司将不得不开发不同的供应链,以适应这些不同的生命周期并保持盈利。更短的产品生命周期要求公司重新思考其供应链并简化流程,以确保能够跟上对新产品的常规需求。令人担忧的是,截至2017年,43%的小企业仍在进行手动库存跟踪。 七、弹性供应链 供应链仅仅拥有精益流程是不够的;供应链也需要灵活应对市场波动。因此,越来越多的企业正在采用灵活的物流方式。弹性物流使供应链能够根据当前市场需求轻松扩张或收缩。人工智能等技术允许供应链在最小干扰的情况下根据需要进行调整。 弹性物流为供应链中的变量提供了灵活性,包括航行时间表、承运空间、集装箱使用和路线优化。这种可调整性有助于公司更好地处理潜在的问题,如货物积压和空间浪费。因此,企业可以享有更大的稳定性,并在市场波动的情况下保持竞争力。 以下分享几款最受欢迎的供应链管理软件: Brightpearl:一种创新的全渠道管理工具,适用于电子商务企业和零售商,旨在管理订单、库存和客户数据。 Hippo CMMS:一个用户友好的维护管理解决方案,旨在帮助企业管理、组织和跟踪维护操作。 Easyship:一个基于云的运输软件,旨在帮助电子商务企业简化本地和国际运输。 Deep Insights:洞隐科技整合科箭的一体化供应链执行云平台与吉联的航运代理行业解决方案,打通全程供应链,洞察供应链数据新价值,并运用AI技术,实现效率和成本优化。 八、透明供应链和可见性供应链 消费者越来越担心现代商业对环境的影响,同时为了应对各种复杂环境对供应链的影响,公司将需要供应链更加透明。公司已经开始在供应链的可持续性和减少碳足迹的努力方面提供一些透明度。尽管如此,还需要更多地了解供应链对社会其他方面的影响。全球贸易性质的变化也可能导致供应链实践的强制性披露。例如,公司很快将不得不考虑提供报告,说明其供应链对创造的就业机会、采购实践以及劳动力类型和使用的运输方式的影响。披露有关供应链这些方面的信息可以帮助公司提高消费者的品牌形象,并在必要时为遵守监管要求做好准备。 九、区块链供应链 供应链可见性仍然是当今大多数公司最关心的问题,因此越来越多的企业将寻求将区块链技术集成到其供应链中。区块链技术可以帮助使整个供应链更加透明,以最大限度地减少中断并改善客户服务。通过区块链,供应链的所有组成部分都可以集成到一个单一的平台中。承运人、航运公司、货代和物流供应商可以使用同一平台向公司和客户更新产品行程。发票和付款也可以在同一个系统中进行。这种集成简化了整个供应链,并帮助供应链管理者在问题发生之前发现问题。 区块链还为信息提供了无与伦比的保护,因为该技术的去中心化方法可以保护数据不被篡改。所有用户必须同意对数据进行更新或编辑,然后才能实施这些更新或编辑。 十、物联网供应链 除了区块链,越来越多的公司正在实施物联网设备,以提高其供应链的可见性。例如,飞机、卡车和其他运输方式都可以安装传感器,提供运输和交付的实时跟踪更新。仓库和零售店的物联网技术还可以提高生产、库存管理和预测性维护的可见性。公司可以使用所有这些实时信息来主动满足客户需求,最大限度地减少停机时间,并提高供应链的整体效率。 十一、机器人和自动化供应链 机器人技术在改变供应链方面发挥着巨大作用。仅在2019年上半年,北美公司就在16400多台机器人上花费了8.69亿美元。如今,越来越多的公司正在使用无人机和无人驾驶汽车来简化物流运营。公司和消费者可希望无人机有能力运送小商品。自动驾驶汽车也可能更加先进,能够做出自动交通决策。 在仓库中,自主移动机器人将更多地用于加速琐碎的劳动密集型任务。与高效的仓库管理软件相结合,机器人可以大幅提高供应链的生产力。 十二、AI、AR和VR供应链 人工智能(AI)也将在提高供应链效率方面发挥重要作用。该技术用于使用基于先前过程的数据的算法来自动化过程。自动化通过消除人为错误提高了供应链的效率。人工智能还可以识别供应链中的模式,公司可以利用这项技术来预测采购需求和管理库存。这消除了规划和采购中的猜测,消除了规划者反复进行相同计算的必要性,DocuAI智能解决方案就能识别供应链中的各种文件,譬如提单,箱单,发票,托书等,自动提取录入数据,或者自动执行单单相符比对,可以大大减轻人类员工工作量,提高效率。 增强现实(AR)和虚拟现实(VR)也为提高供应链的效率带来了各种可能性。例如,AR设备可以让工作人员更有效地进行多任务处理。公司还可以使用这些设备,通过在现实环境中预测潜在的产品用途,来加强产品开发工作。 作者介绍:曾志宏Lucas,北科大毕业,新加坡国立大学MBA,上海趋研信息联合创始人,曾服务于GE,Rolls-Royce,JCI,Whirlpool供应链部门,致力于货代行业和国际供应链领域流程自动化,智能化和可视化,AI+软件机器人RPA,以及数字供应链,智慧物流等的推广和传播
海外工具
10 个最佳 TikTok 标签生成工具
10 个最佳 TikTok 标签生成工具
TikTok标签,是提升视频曝光度的重要手段。贴上话题标签后,系统将内容推送给目标人群的精准度越大。对该话题感兴趣的用户也可以通过标签看到我们的视频,大大增加了内容的曝光度。 那么,今天就给大家推荐几个强大的标签生成工具,帮助大家在短时间内获得大量用户。 一、标签的作用 1、得到精准的推荐 添加标签的主要原因是迎合TikTok算法机制,让视频得到更多的曝光。TikTok是交互式算法,用户有地域、性别、喜好等标签,账号也有类目、地域、音乐、内容标签,当账号使用的标签越垂直,推荐的用户越精准。 所以我们要对视频打标签,这样算法可以把视频推荐给目标群体,同时由于内容符合目标群体喜好,所以获得更多观看、转化。 2、挖掘潜在粉丝人群 用户如果对某个主题或话题感兴趣,她会搜索该标签,如果你的视频刚好使用了该标签,你的视频就很可能被她看到。 比如:你的视频添加了【#eyeliner tutorial】的标签,这个视频将会归入到eyeliner tutorial主题标签下。 如果你使用了热度很高的趋势标签,你的短视频还可能会再爆。 3、创建自己的流量池 除了使用TikTok上已有的标签外,我们还可以自建标签,从此以后,如果有短视频添加了这个标签,视频就归类在同一个流量池里面了。 比如国货品牌花西子出海,他们就在平台上自创了品牌标签#florasis,从此以后视频中含有#florasis的都会进入到这个池子里面,如果有用户搜索了#florasis,就会被里面的视频无限种草。 二、10个标签生成工具 1 . Rapidtages Rapidtags 是 Tik Tok的主题标签生成器,创作者可以用此软件快速给视频生成适当的主题标签。 Rapidtags的界面使用起来很方便,根据视频主题生成最流行、最热门的主题标签。 不仅如此,还有标签分析器、标签排名和 YouTube 关键字工具这些功能。 2. Megaphone Megaphone 是为用户查找流行 Tik Tok主题标签的工具,它包括主题标签分析、热门主题标签的实时信息、制作独特主题标签的自定义选项等功能。 它还提供了各种用于内容开发和推广的附加社交媒体工具。 3. Ecommanalyze Ecommanalyze 是一个生成器,可让用户根据目标人群、地理位置和产品类别找到 TikTok 上的热门主题标签。 Ecommanalyze上有标签统计、标签竞争分析、基于热门主题的标签建议等功能。 还可以为企业提供各种电子商务解决方案,例如产品研究、竞争分析和受众分析。 4. Rite tag Rite tag为内容生成高质量的主题标签,并提供有关内容文本和图像的完整 TikTok 统计数据。 最好的部分是它可以与你的个人资料集成,为 TikTok 帖子建议最佳标签。 Rite tag可以让你知道哪些标签在 TikTok 上未得到充分利用或被禁止。但Ritetag要付费(49美元/月)。 5. tiktokhashtags 这可能是最好的 TikTok 主题标签生成器之一,它提供了一个简单的工具来查找与你的帖子相关的最佳主题标签。 只需在搜索栏中输入关键字,该工具就会为你的帖子获取最热门和特定领域的主题标签。复制这组主题标签并将其直接使用到你的 TikTok 帖子中,体验令人很好。 无需注册即可开始使用,因为该工具可以免费使用,可以立即开始搜索并获取 TikTok 的最佳主题标签。 6. allhashtag allhashtag拥有出色的功能,可以为你的个人资料创建、生成、分析和研究最佳的行业特定主题标签。主题标签工具允许你生成高质量的主题标签。它为你的帖子提供了最佳和最相关的主题标签列表。 它还允许你专门为你的个人资料创建品牌主题标签,这有助于吸引更多关注者。 重点是免费的! 7.datagemba 主题标签生成器是一款免费的主题标签生成器,可帮助你提高在社交媒体上的排名。该工具提供了最先进的搜索引擎,可提供令人难以置信的主题标签建议,这些建议经过过滤以匹配你的受众和利基市场。该工具使用起来非常简单,具有出色的定位算法。它还提供各种信息丰富的博客来帮助你了解所有功能。 使用主题标签生成器,你可以监控主要竞争对手的主题标签,并构建与你的帖子相关的主题标签建议列表。因此,可以使用此工具为你的内容找到最流行的主题标签。 8. In Tags In Tags 是一款免费的 Android 软件,为创作者的 TikTok 视频提供相关和流行的主题标签。 In Tags 也是根据关键字和短语算法来生成主题标签的,创作者还可以为将来的帖子添加常用标签并分享。 9. Hashtags AI Hashtags AI 是一款 Android 软件,可使用人工智能为 TikTok 等社交媒体网站生成主题标签。 根据内容主题、受众和流行的主题标签推荐合适的主题标签,还包括主题标签分析、主题标签分组、主题标签研究等工具。 在上图就可以看到标签使用率,还可以自定义并存储他们的主题标签列表方便以后使用这一点和Hashtag Expert 差不多。 10. Hashtag Expert Hashtag Expert是根据关键字分析算法根据帖子的内容生成主题标签列表,是一款 iOS 应用程序。 此程序提供了用于创建独一无二的主题标签的自定义选项,还可以搜索特定的主题标签并评估主题标签的受欢迎程度。 常用主题标签可以保存下来,以后用的时候直接点就行了,Hashtag Expert对于想要提高社交媒体帖子的曝光度和参与度的 iOS 用户来说, 是一款很不错的应用程序。 总之,使用标签,可以监控主要竞争对手的主题标签,并构建与你的帖子相关的主题标签建议列表。甚至可以找到不同类别的主题标签,让你知道哪些是趋势,哪些对你的成长无用。因此,使用标签也是非重要的一个环节。
10个免费谷歌工具,帮你快速分析调查产品市场
10个免费谷歌工具,帮你快速分析调查产品市场
Google是全球最大的搜索引擎,作为全球流量第一的搜索引擎,所有的跨境营销都离不开Google,所以今天我们给大家分享10个免费的谷歌工具,帮助我们快速分析调查产品市场。 1、Google Tends 这是谷歌提供的免费工具,用于展示特定搜索词在特定时间段内的搜索频率趋势。 它让用户能够洞察全球范围内某个特定搜索词的热门程度,并且可以按照地理位置、时间跨度以及相关搜索项来进行比较分析。 对于市场调研、内容创作和SEO优化而言,Google Trends是一个极其有用的工具,它能帮助用户更好地理解并抓住当前的搜索趋势。 2、Google search console Google Search Console(简称 GSC)是谷歌推出的一款免费工具,旨在协助网站所有者优化他们的网站,以提升在谷歌搜索结果中的可见度。 该工具可以帮助站长提交网站地图、检查网页索引情况、查看网站的外部链接情况、分析网站流量等。通过谷歌站长工具,站长可以更好地了解其网站在谷歌搜索引擎中的表现,并进行必要的优化. 3、Google Keyword Planner 谷歌官方关键词规划工具,可查询关键词搜索量、竞争程度等数据,这些数据可以被认为是相对准确和可靠的。 我们可以在谷歌广告账户中获取关键词的搜索量,出价,变化情况,竞争程度,页首高低位区间出价等情况,关键词规划师是我们投放facebook设置兴趣爱好词的时候一个很重要的来源。 在关键词建议列表中,你可以看到每个关键词的搜索量范围、竞争程度、预测点击率等指标。通过这些数据可以帮你了解关键词的流行度、竞争激烈程度和潜在的点击率。你可以决定对哪些关键词进行优化,哪些关键词可能不适合你的策略。 例如,一个高搜索量但低竞争的关键词可能是一个很好的机会,而一个低搜索量但高竞争的关键词可能不值得追求。 4、Google全球商机通 挖掘全球商机,当你计划将产品推向国际市场时,了解哪些地区最适合你的产品至关重要。 Google全球商机通是一款免费工具,可以在多种设备上轻松访问,包括手机和电脑。它提供了丰富详尽的产品分类,能迅速为你提供产品的市场排名、获客成本以及商业概况等关键数据。 利用Google全球商机通提供的详尽数据报告,你可以精准定位最佳的目标市场。 5、Google Correlate Google Correlate是一个经常被忽视的工具,但是在生成大量关键词列表方面非常强大。使用此工具的主要原因是能够查看哪些相关关键字也在被搜索。有了这些信息,你就可以开始增加关键字列表(特别是长尾关键词)。 6、YouTube Ads Leaderboard 在YouTube Ads Leaderboard榜单上,你可以发现那些最成功的YouTube广告视频。 当你的网络营销广告缺乏灵感时,观看这些视频可以为你提供极大的启发。它们展示了其他创作者是如何运用创意和营销技巧来吸引观众的。 通过每个月的热门广告视频,你可以紧随潮流,捕捉到客户需求的变化方向,并深入分析这些广告之所以受到欢迎的原因。这将有助于你为自己的产品创造出真正触动人心的广告内容。 7、Consumer Barometer Consumer Barometer是一款洞察消费者行为的免费工具,也被称作消费者晴雨表。你可以通过选择品类或者是相关问题来了解消费者购买产品的最新趋势数据,从而进一步的了解你的目标受众,对于卖家选品来很有参考性。 8、Google surveys “Google Surveys”能让你快速、高效地深入了解消费者的想法。收集所需的洞察数据,以制定更明智,更快速的业务决策,比起传统市场研究,只需要花很短的时间就能完成。 “消费者调查”能为你带来什么呢?简单获取自定义调查;调查真实有效;快速获取真实洞察;将洞察付诸行动。 9、Think with google 你的网站加载速度快吗?体验够好吗? Google推出的免费网站测试平台Test My Site可以为你的网站做出全面的诊断,并且给出优化建议,帮助你更好地运营独立站。 如果你的移动网站响应速度过慢,大多数人会放弃访问。Speed Scorecard是帮助诊断网站响应速度的一个工具。 10、Google Rich Media Gallery 想知道你的广告系列与同行业竞争对手的比较情况,或了解不同格式的效果趋势? 你可以使用Google Rich Media Gallery在各个国家/地区,垂直广告,广告格式和广告尺寸中提取关键用户互动指标,以便你计划和衡量展示广告系列的成功与否。
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
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#自媒体#新媒体课堂——自媒体平台知多少?自媒体平台有哪些?
#自媒体#新媒体课堂——自媒体平台知多少?自媒体平台有哪些?
自媒体带起了一波创业者的高潮,做自媒体的主要就是两类人,要么是为了流量,获得用户关注;要么是为了阅读量,广告变现。说白了就是为了名利!有很多人都想做自媒体,但是该怎么做才好呢?做自媒体,写文章虽然重要,但是发文章比写重要10倍以上,只有让更多的人看到你的文章,你的文章才能给你带来更大的价值,一篇文章写出来,你发的平台不对,也不行。今天知道君整理了一些可以免费注册与发布的自媒体平台,如果你把文章发布到这些自媒体平台,你的每篇文章最少都有几万人看到,效果怎么样, 就不用多说了。现在直接分享给大家:微信公众平台微信公众平台,给个人、企业和组织提供业务服务与用户管理能力的全新服务平台。… 给企业和组织提供更强大的业务服务与用户管理能力,帮助企业快速实现全新的公众号服务平台是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.weixin.qq.com今日头条今日头条是一款基于数据挖掘的推荐引擎产品,它为用户推荐有价值的、个性化的信息,提供连接人与信息的新型服务,是国内移动互联网领域成长最快的产品服务之一是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.toutiao.com/百度百家百家是百度新闻的原创内容类平台。每日发布的优质内容将会在百度新闻的网页版、移动端呈现,并被百度搜索和百度其他产品线收录。是否免费:免费操作难度:简单应用类型:全部应用网址:http://baijia.baidu.com/搜狐媒体平台搜狐媒体平台是在搜狐门户改革背景下全新打造的内容发布和分类分发全平台。各个行业的优质内容供给者(媒体、自媒体)均可免费申请入驻,为搜狐提供内容;利用搜狐强大的媒体影响力,入驻媒体和自媒体可获取自己的用户,提升个人的品牌影响力是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.sohu.com/一点资讯一点资讯是一款高度智能的新闻资讯应用,通过它你可以搜索并订阅任意关键词,它会自动帮你聚合整理并实时更新相关资讯,同时会智能分析你的兴趣爱好,为你推荐感兴趣的内容。看新闻资讯,一点就够了!是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.yidianzixun.com/网易媒体平台网易订阅,聚合旅游、时尚、财经、科技资讯、时事新闻、RSS等众多内容,提供个性化的阅读服务是否免费:免费操作难度:简单应用类型:全部应用网址:http://dy.163.com/wemedia/login.html企鹅媒体平台企鹅媒体平台是2016年3月1日,企鹅媒体平台正式推出,腾讯将提供四个方面的能力。是否免费:免费操作难度:简单应用类型:全部应用网址:https://om.qq.com/userAuth/index北京时间号北京时间互联网门户全新领导者,依托强大的推荐引擎与专业的媒体人团队为用户实时呈现最具价值的新鲜资讯。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.btime.com/QQ公众号QQ公众平台聚合着无限可能。凭借16年来积累的8亿用户资源,依托强势平台技术、数据沉淀和社交关系,QQ公众平台将有效聚集品牌和消费者,以开放合作的姿态与你一起打造未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.qq.com/凤凰自媒体“凤凰自媒体”正式更名为“凤凰号”。据了解,凤凰自媒体平台更名后,希望能加快品牌特色化进程,深耕高质量内容领域,由此形成行业差异化竞争格局,实现优质文章在凤凰新闻客户端、凤凰网、手机凤凰网、凤凰视频客户端等渠道的有效分发。是否免费:免费操作难度:简单应用类型:全部应用网址:http://fhh.ifeng.com/login大鱼号大鱼号是阿里文娱体系为内容创作者提供的统一账号。大鱼号实现了阿里文娱体系一点接入,多点分发。内容创作者一点接入大鱼号,上传图文/视频可被分发到UC、优酷、土豆、淘系客户端,未来还会扩展到豌豆荚、神马搜索、PP助手等。是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.uc.cn/index.html知乎一个真实的网络问答社区,帮助你寻找答案,分享知识。..是否免费:免费操作难度:简单应用类型:全部应用网址:https://www.zhihu.com/钛媒体【钛媒体官方网站】钛媒体是国内首家TMT公司人社群媒体,最有钛度的一人一媒体平台,集信息交流融合、IT技术信息、新媒体于一身的媒体平台。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.tmtpost.com/LIKE.TG+社区LIKE.TG最新又推出了一款扶持计划-『自媒体分享计划』满足条件的自媒体,入驻LIKE.TG+社区,可分享总价值百万资源包是否免费:免费操作难度:困难应用类型:全部应用网址:https://cloud.tencent.com/developer/support-plan?invite_code=oc38tj48tn8qhttp://www.tmtpost.com/虎嗅网聚合优质的创新信息与人群,捕获精选|深度|犀利的商业科技资讯。在虎嗅,不错过互联网的每个重要时刻。是否免费:免费操作难度:简单应用类型:全部应用网址:https://www.huxiu.com/砍柴网砍柴网创立于2013年,是一家拥有全球视野的前沿科技媒体,我们始终秉承观点独到、全面深入、有料有趣的宗旨,在科技与人文之间寻找商业新价值,坚持以人文的视角解读科技,用专业的精神剖析时代,孜孜不倦探索科技与商业的未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.ikanchai.com/i黑马i黑马是面向创业者的创新型综合服务平台,掌握创业创新领域强有力话语权的媒体矩阵,致力于帮助创业者获得投资、人才、宣传和经验。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.iheima.com/雷锋网雷锋网是国内最早关注人工智能和智能硬件领域的互联网科技媒体,内容涵盖人工智能、智能硬件、机器人、智能驾驶、ARVR、网络安全、物联网、未来医疗、金融科技等9大领域。雷锋网致力于连接和服务学术界、工业界与投资界,为用户提供更专业的互联网科技资讯和培训服务,让用户读懂智能与未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.leiphone.com/猎云网猎云网坚守用心服务创业者的理念,专注创业创新,互联网创业项目推荐,关注新产品、新公司、新模式,以原创独家报道、分析以及美国硅谷的一手报道闻名业界。为创业者、投资人及相关业内人士提供交流学习、资源对接的桥梁。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.lieyunwang.com/锌媒体锌媒体是一个关注前沿科技资讯、移动互联网,发现以及商业创新价值的泛科技自媒体平台。精选最新科技新闻,分享即时的移动互联网行业动态和以及提供最具商业价值的互联网创业案例,投资案例。提供绝对给力的干货、,在科技与人文之间挖掘商业新价值。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.xinmeti.com/派代网派代网定位为中国电子商务的入口,目前是中国最活跃、最具影响力的电子商务行业交流平台,聚集了大量的电子商务领军企业创始人群。提供电商学习、人才招聘、企业贷款等电子商务综合服务。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.paidai.com/简书致力于开发维护一套集合文字的书写、编集、发布功能于一体的在线写作编辑工具是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.jianshu.com/亿欧网亿欧是一家专注于新科技、新理念与各产业结合,以助力产业创新升级为使命的服务平台。亿欧旗下有4款产品,分别是亿欧网、视也、天窗、企服盒子。自2014年2月9日开始运营后,迅速成为互联网创业者和产业创新者的首选学习平台,是上百家知名企业的首选商业合作伙伴;先后获得盈动资本、高榕资本、盛景网联领投的三轮融资是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.iyiou.com/思达派思达派是专注创业服务市场的新媒体平台,定位“创业干货分享”,一站集成创业经验、教训等干货,帮助创业者少走弯路。同时还将举办各种线下创业分享和交流活动,分享创业心得,对接人脉、资本、以及公关推广等资源。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.startup-partner.com/界面界面是最受中国中产阶级欢迎的新闻及商业社交平台,旗下拥有精品新闻业务界面新闻、专业投资资讯平台摩尔金融及中国最大独立设计师电商网站尤物。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.jiemian.com/爱范儿聚焦新创和消费主题的科技媒体,成立于 2008 年 10 月,关注产品及体验,致力于“独立,前瞻,深入”的原创报道和分析评论,是国内唯一一家在产业和产品领域同时具有强势影响力的科技媒体。旗下现有 ifanr.com、SocialBase.cn、AppSolution、玩物志、创业及产品社区 MindStore 等多个细分领域的知名产品。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.ifanr.com/36氪36氪为您提供创业资讯、科技新闻、投融资对接、股权投资、极速融资等创业服务,致力成为创业者可以依赖的创业服务平台,为创业者提供最好的产品和服务。是否免费:免费操作难度:简单应用类型:全部应用网址:http://36kr.com如果一篇文章在一个平台一天有100个阅读量,在50个平台上就是5000阅读,那么10天呢,一年356天呢,可能前期会辛苦一点,但是你需要坚持,越到后面,你在互联网上发布的文章越多,加你的人也会越多,而且这些文章将会在多年以后都能够继续为你带来流量,有的人两年前写的文章,现在还有人看了还会加v信。外加两个,趣头条,惠头条。有的人可能会问,这么多平台,发文章比写文章还累!额。。。。。。你需要学会找工具,早就有人开发出来了一键发布功能,一篇文章可以同时发布到多个自媒体平台上!什么工具呢?百度一下,你就知道!以上,是今天给大家提供的一些思路,希望对大家有帮助!这些仅仅是各大门户网站的自媒体开放平台,没有精确到各种类型的全部平台,如小视频类app、综合视频类网站都没有开始说,由于篇幅的原因,留到以后再进行补充吧。
1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG |出海如何有效识别与管理电商客服敏感词
LIKE.TG |出海如何有效识别与管理电商客服敏感词
在电商行业,客服是与客户沟通的桥梁,而敏感词的管理则是保障品牌形象和客户体验的重要环节。随着电商市场的竞争加剧,如何有效地管理敏感词,成为了每个电商企业必须面对的挑战。本文将详细介绍电商客服敏感词的重要性,以及如何利用LIKE.TG云控系统进行高效的敏感词管理,LIKE.TG云控系统在出海中的作用。最好用的云控拓客系统:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel什么是电商客服敏感词?电商客服敏感词是指在与客户沟通时,可能引起误解、争议或法律问题的词汇。这些词汇可能涉及到产品质量、售后服务、品牌形象等多个方面。有效管理敏感词,不仅能避免潜在的法律风险,还能提升客户的满意度和信任度。敏感词的分类品牌相关敏感词:涉及品牌名称、商标等。法律风险敏感词:可能引发法律纠纷的词汇,如“假货”、“退款”等。负面情绪敏感词:可能引起客户不满的词汇,如“差”、“失望”等。敏感词管理的重要性保护品牌形象提升客户体验避免法律风险敏感词的使用不当,可能导致客户对品牌产生负面印象。通过有效的敏感词管理,可以维护品牌形象,提升客户信任度。良好的客服体验能够提升客户的满意度,而敏感词的管理则是提升体验的关键之一。通过避免使用敏感词,客服人员能够更好地与客户沟通,解决问题。在电商运营中,法律风险无处不在。有效的敏感词管理可以帮助企业规避潜在的法律问题,保护企业的合法权益。LIKE.TG云控系统的优势在敏感词管理方面,LIKE.TG云控系统提供了一系列强大的功能,帮助电商企业高效地管理敏感词。敏感词库管理实时监控与预警数据分析与报告LIKE.TG云控系统提供丰富的敏感词库,用户可以根据自己的需求进行定制和更新。系统会自动识别并过滤敏感词,确保客服沟通的安全性。系统具备实时监控功能,可以随时跟踪客服沟通中的敏感词使用情况。一旦发现敏感词,系统会及时发出预警,帮助客服人员及时调整沟通策略。LIKE.TG云控系统还提供数据分析功能,用户可以查看敏感词使用的统计数据,从而优化客服策略。通过分析数据,企业可以更好地理解客户需求,提升服务质量。如何使用LIKE.TG云控系统进行敏感词管理注册与登录设置敏感词库实施实时监控数据分析与优化首先,用户需要在LIKE.TG云控系统官网注册账号,并完成登录。用户界面友好,操作简单,方便各类用户使用。在系统内,用户可以根据自身的需求,设置和更新敏感词库。添加敏感词时,建议结合行业特点,确保敏感词库的完整性。通过LIKE.TG云控系统的实时监控功能,用户可以随时查看客服沟通中的敏感词使用情况。系统会自动记录每次敏感词的出现,并生成相应的报告。定期查看敏感词使用的统计数据,用户可以根据数据分析结果,及时调整客服策略。例如,如果某个敏感词频繁出现,说明该问题需要引起重视,及时优化沟通方式。常见问题解答LIKE.TG云控系统安全吗?敏感词库是否可以自定义?是的,LIKE.TG云控系统采用了先进的安全技术,确保用户数据的安全性。系统定期进行安全检查,保障用户信息的隐私。用户可以根据自身需求,自定义敏感词库。LIKE.TG云控系统支持随时添加和删除敏感词,确保库的及时更新。在电商行业,客服敏感词的管理至关重要。通过有效的敏感词管理,不仅可以保护品牌形象、提升客户体验,还能避免法律风险。LIKE.TG云控系统作为一款强大的敏感词管理工具,能够帮助电商企业高效地管理敏感词,提升客服质量。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 点击这里
LIKE.TG |出海电商客服敏感词与敏感词大全推荐指南
LIKE.TG |出海电商客服敏感词与敏感词大全推荐指南
在全球化的商业环境中,出海电商成为了许多企业拓展市场的重要选择。然而,跨国经营带来了语言、文化和法律等多方面的挑战,尤其是在客服领域,敏感词的管理显得尤为重要。本文将深入探讨出海电商客服敏感词的重要性,并推荐适合的客服系统,帮助企业提升客户体验和品牌形象。最好用的出海客服系统:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel什么是出海电商客服敏感词?出海电商客服敏感词是指在与客户沟通时,可能引起误解、争议或法律问题的词汇。这些词汇可能涉及品牌形象、产品质量、售后服务等多个方面。有效管理敏感词,不仅能避免潜在的法律风险,还能提升客户的满意度和信任度。敏感词的分类品牌相关敏感词:涉及品牌名称、商标等。法律风险敏感词:可能引发法律纠纷的词汇,如“假货”、“退款”等。文化敏感词:在不同文化背景下可能引起误解的词汇。出海电商客服敏感词的重要性保护品牌形象敏感词的使用不当,可能导致客户对品牌产生负面印象。通过有效的敏感词管理,可以维护品牌形象,提升客户信任度。提升客户体验良好的客服体验能够提升客户的满意度,而敏感词的管理则是提升体验的关键之一。通过避免使用敏感词,客服人员能够更好地与客户沟通,解决问题。避免法律风险在出海电商运营中,法律风险无处不在。有效的敏感词管理可以帮助企业规避潜在的法律问题,保护企业的合法权益。三、推荐的客服系统在敏感词管理方面,选择合适的客服系统至关重要。以下是一些推荐的客服系统,它们能够帮助企业高效地管理敏感词,提升客服质量。LIKE.TG云控系统LIKE.TG云控系统是一款功能强大的客服管理工具,提供了敏感词库管理、实时监控和数据分析等多种功能,帮助企业有效管理客服沟通中的敏感词。敏感词库管理:用户可以根据自身需求,定制和更新敏感词库,确保敏感词的及时更新。实时监控与预警:系统具备实时监控功能,可以随时跟踪客服沟通中的敏感词使用情况,及时发出预警。数据分析与报告:提供详细的数据分析报告,帮助企业优化客服策略。ZendeskZendesk是一款全球知名的客服系统,支持多语言和多渠道的客户沟通。其敏感词管理功能可以帮助企业避免使用不当的词汇,提升客户体验。多语言支持:适合出海电商,能够满足不同国家客户的需求。自动化功能:可以设置自动回复和智能问答,提高工作效率。FreshdeskFreshdesk是一款灵活的客服系统,提供了丰富的功能和自定义选项,适合各类电商企业使用。自定义敏感词库:用户可以根据行业特点,自定义敏感词库。多渠道支持:支持邮件、社交媒体和在线聊天等多种沟通方式。如何有效管理出海电商客服敏感词建立敏感词库首先,企业需要建立一份全面的敏感词库,涵盖品牌相关、法律风险和文化敏感词。根据市场反馈和客户沟通的实际情况,定期更新敏感词库。培训客服人员对客服人员进行敏感词管理的培训,使其了解敏感词的定义和重要性,掌握如何避免使用敏感词的技巧。使用客服系统进行监控通过使用合适的客服系统,如LIKE.TG云控系统,企业可以实时监控客服沟通中的敏感词使用情况,及时调整沟通策略。数据分析与优化定期查看敏感词使用的统计数据,企业可以根据数据分析结果,及时调整客服策略。例如,如果某个敏感词频繁出现,说明该问题需要引起重视,及时优化沟通方式。常见问题解答出海电商客服敏感词管理的难点是什么?出海电商客服敏感词管理的难点主要在于文化差异和法律法规的不同。企业需要深入了解目标市场的文化背景和法律要求,以制定合适的敏感词管理策略。如何选择合适的客服系统?选择合适的客服系统时,企业应考虑系统的多语言支持、敏感词管理功能、数据分析能力等因素,以满足自身的需求。如何处理敏感词的误判?企业可以通过客服系统的反馈机制,及时调整敏感词设置,避免误判。同时,定期对敏感词库进行审查和更新。在出海电商的过程中,客服敏感词的管理至关重要。通过有效的敏感词管理,不仅可以保护品牌形象、提升客户体验,还能避免法律风险。选择合适的客服系统,如LIKE.TG云控系统,能够帮助企业高效地管理敏感词,提升客服质量。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服
LIKE.TG |如何高效管理多账号推特?最好用的 Twitter多开工具
LIKE.TG |如何高效管理多账号推特?最好用的 Twitter多开工具
在今天的社交媒体营销世界,Twitter无疑是一个强大的平台,尤其是在全球范围内。无论你是企业营销人员、内容创作者,还是网络推广者,Twitter的强大影响力让它成为了一个必不可少的工具。然而,随着Twitter账号管理的需求增加,许多人开始寻求高效的多账号管理解决方案——这时候,“多账号推特”和“Twitter多开”变得尤为重要。通过多账号管理,你不仅可以针对不同的受众群体定制个性化的内容,还能够扩展你的社交圈子,增加曝光率,提升品牌影响力。但传统的手动管理多个Twitter账号无疑是一个耗时且繁琐的任务,特别是当你需要频繁切换账号时。在这个时候,使用专业的工具来实现Twitter的多开管理显得至关重要。一个高效的Twitter多开工具能够帮助你同时管理多个账号,避免账号之间的冲突,提高运营效率,甚至还能避免被平台封禁的风险。最好用的Twitter多开工具:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel解决方案:LIKE.TG让多账号推特管理变得轻松如果你正在寻找一个可靠的解决方案来进行多账号管理,那么LIKE.TG Twitter获客大师系统是一个值得考虑的选择。LIKE.TG不仅支持多个Twitter账号的云端管理,它还具有支持Twitter多开的强大功能。通过LIKE.TG,你可以:批量管理多个Twitter账号:你可以在同一设备上同时登录并管理多个Twitter账号,大大提高工作效率。免去频繁切换账号的麻烦:LIKE.TG让你轻松在多个Twitter账号之间切换,避免频繁登录登出带来的困扰。实现自动化操作:LIKE.TG支持自动化发推、自动回复、自动关注等功能,帮助你在多个账号上保持活跃状态。了解更多有关LIKE.TG的功能,可以访问我们的官网:https://www.like.tg。为什么选择LIKE.TG的Twitter多开系统?选择LIKE.TG的Twitter多开系统,你不仅能享受高效的账号管理,还能够利用其智能化的功能提升营销效果。以下是使用LIKE.TG进行Twitter多开管理的几个优势:高度自动化精准的用户定位安全性保障如何使用LIKE.TG实现高效的Twitter多开?使用LIKE.TG的Twitter多开功能非常简单。只需要几个简单的步骤,你就可以开始管理多个Twitter账号了:登录Twitter获客系统账号设置Twitter账号:在LIKE.TG的控制面板上,你可以输入你的多个Twitter账号信息,并开始批量管理。定制化操作规则:你可以根据不同的目标,设置每个Twitter账号的自动化操作规则,如定时发推、自动点赞、自动关注,私信发信息,采集粉丝等开始运行:点击“启动”,LIKE.TG将脚本自动帮助你执行这些操作,并且你可以在任何时候查看每个Twitter账号的实时数据和表现使用LIKE.TG,你能够轻松实现Twitter多开管理,提高工作效率,提升Twitter账号的活跃度和互动率。多账号推特与SEO优化:如何提升Twitter的流量与排名?Twitter不仅是一个社交平台,它也是SEO优化的重要组成部分。通过高效的多账号管理和内容推广,你能够提升自己在Twitter上的曝光率,从而为你的品牌带来更多的流量。以下是利用Twitter进行SEO优化的几种策略:增加推文的互动量定期更新内容使用关键词优化建立链接LIKE.TG Twitter获客大师系统 为Twitter多开管理提供了一个高效、自动化、安全的解决方案。不论你是个人品牌的经营者,还是企业营销人员,通过LIKE.TG,你都能轻松管理多个Twitter账号,提升账号活跃度,增强品牌影响力,进而获得更多的关注和转化。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区
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