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The Importance of Involving Your Entire Company in Customer Service
The Importance of Involving Your Entire Company in Customer Service
A customer service team is the heartbeat of any business. This dedicated team provides a vital link between the company’s offerings and the satisfaction of its clients.According to Tony Hsieh, the visionary behind Zappos –“Customer service shouldn’t just be a department; it should be the entire company.”Customer service is something the entire company should be doing. It shouldn’t just be confined to a single department.Ensuring the delivery of effective solutions to customer queries is vital across all segments of an organization, ranging from the product development team to design, sales, and marketing teams.While the benefits of exceptional customer service are numerous, they are amplified and realized more swiftly when the responsibility permeates every level of an organization. Benefits of providing good customer serviceCultivating a collective effort of service excellence creates an environment for customers where they feel valued and respected, leading to many positive outcomes for the business.Here are some of the key benefits of providing good customer service:Boosts customer satisfactionOutstanding customer service fulfills the needs and surpasses the expectations of customers, resulting in high levels of satisfaction.Very satisfied customers are likely to return for additional purchases, building higher customer lifetime values.Happy customers remain loyalWhen customers receive excellent service, they are more likely to ask for more.This translates into repeat business and customer advocacy, which provides free word-of-mouth advertising to potential customers.Good customer service leads to higher revenueProviding exceptional customer experiences is the best bet for increasing sales. Satisfied customers are more likely to make additional purchases and are also less sensitive to price changes.Moreover, loyal customers tend to spend more with a business over time.Top-notch customer experiences guarantee an edge over competitorsIn a marketplace where products and prices can be very similar, customer service can be a key differentiator.Businesses known for their good customer experiences distinguish themselves from their competition and attract more customers.Brand reputation improves with each positive customer experienceOrganizations known for their outstanding service develop a favorable reputation over time, enhancing their brand image.Establishing a favorable reputation can help smooth the process of rectifying service issues and provide a shield for the business during periods of crisis or when confronted with adverse public attention.Excellent customer service reduces problems and complaintsProactive customer service enables businesses to preempt problems before customers can even articulate them.This results in fewer complaints and less time and resources spent on resolving issues.Happy employees stick around longerEmployees who are trained and equipped to provide good customer experiences often have a clearer understanding of their role and the impact they have on the business.It is this understanding that leads to higher job satisfaction, lower turnover rates, and a more positive work environment.Company-wide customer service engagement at an affordable costOne of the hurdles to establishing a company-wide approach to customer service is the cost of customer service software.Usually, these software solutions charge per agent. This can be prohibitively expensive for sizable companies that have a considerable workforce interacting with customers.If you’re worried about the expense of instituting company-wide support, here’s your solution:LIKE.TG offers unlimited agent pricing plans that can revolutionize how you manage customer service.These plans enable a company-wide commitment to customer service by removing the constraints of per-agent costs.With the right one in place, you can easily expand your customer service teams, enhance collaboration, and enrich the overall customer experience without having to worry about incurring extra costs.Benefits of choosing an unlimited agents pricing planLet’s explore how you stand to benefit from choosing customer support software with an unlimited agents pricing model, and why it could be just the solution you’ve been waiting for:Cost efficiencyTo cope with recent economic challenges, 42% of senior executivesexpressed that cost cutting is a priority for their business.The essence of unlimited agents pricing plans is to save money. In contrast to conventional pricing plans that usually charge per agent, unlimited agents pricing models charge a flat rate, regardless of how many agents you have.If you have enough people using the customer support software, you can save significantly with an unlimited agents planFreedom to expandAs your business grows, your customer support needs also increase.With an unlimited agents pricing model, your customer support team can easily scale up to meet these growing demands without worrying about incurring extra costs for additional agents.This flexibility is particularly beneficial for startups and small businesses that run on a tight budget and yet need to build and grow their teams to consistently provide good customer service.Increased team collaborationA study by Microsoft revealed that employees spend 80% of their time collaborating on projects.Customer service software with no restrictions on the number of agents helps foster a more collaborative environment.Teams can work together, share knowledge, and solve problems more effectively.Collaboration improves the quality of service and leads to improved decision-making, innovation, and overall business performance as well.Enhanced productivityCustomer support software with an unlimited agents pricing model allows businesses to streamline operations by engaging as many agents as necessary to handle customer requests.This strategy reduces workload and enables agents to focus on their area of specialization, thereby enhancing their efficiency and productivity.This leads to a reduced time to resolution, happier customers, and, finally, a healthier bottom line.Improved customer experienceTo remain competitive, businesses need to ensure they are always available to address customer needs.By opting for software with an unlimited agents pricing plan, businesses can maintain a sufficient number of agents to provide around-the-clock customer support, thereby improving the customer experience.Get ready to deliver new heights of customer service excellence!Customer support software with an unlimited agents pricing model is the perfect choice for businesses seeking to strike a balance between offering top-notch customer experiences and managing costs.Don’t let your business be shackled by budgets or outdated practices. It’s time to save resources, collaborate more, enhance productivity, and deliver exceptional service across all fronts.Embrace the limitless potential of LIKE.TG’s Unlimited Agents pricing plan. This package simplifies your bill, letting you devote more time and energy to your business’s growth rather than juggling your budget.Contact usto schedule alive demo to experience firsthand how LIKE.TG’s features can help you achieve customer service excellence at an unbeatable price. Or, try out our15-day free trialwith instant access.Make the smart switch today—because when we say unlimited, we really mean unlimited!
Customer Service Objectives: Examples and Importance
Customer Service Objectives: Examples and Importance
In the dynamic business landscape, where customers’ needs, preferences, and expectations are always evolving, providing exceptional customer service is paramount.However, without setting customer service objectives that align well with the business mission, visions, and values, teams may struggle with conflicting priorities on the best way forward.Therefore, you must establish a set of well-defined targets that follow the best customer service strategies. Let’s go over customer service objectives and their significance, some examples, and clear strategies to enhance them. What are objectives of customer service?Customer service objectives are specific, measurable targets set by organizations to ensure they consistently meet or exceed customer expectations.These customer service objectives serve as a roadmap, guiding customer service teams in their efforts to provide exceptional experiences for customers.Organizations often align these customer service objectives with broader business goals and values, making them an integral part of the company culture.The ultimate customer service objective of customer service is to deliver an exceptional customer experience that not only pleases customers but also fosters loyalty, promotes positive word-of-mouth, protects the company’s reputation, and ultimately drives business growth.Moreover, customer service performance objectives often encompass:Efficiently providing timely response and resolutions to customers’ issuesActively engaging with customersEnhancing customers’ overall satisfactionEstablishing and nurturing long-lasting customer relationships16 Best customer service objective examplesBusinesses can consider and set the following key customer service objectives to ensure they provide the best support.Boost customer satisfactionOne of the main customer service objectives of every support team is to enhance customer satisfaction. However, consistently satisfying customers is a continuous process that requires dedication and commitment from the support team.Businesses should implement strategies to ensure they win over their customers. These can include:Understanding customer needs and expectationsDelivering high-quality products and servicesProviding exceptional customer serviceSoliciting customer feedbackImplementing customer suggestionsTo ensure you identify and remove all possible causes of customer dissatisfaction, consider regularly carrying out customer satisfaction surveys after interactions.Minimize customer wait timeCustomer support won’t win over clients with prolonged delays in responses to inquiries. According to Salesforce, 83% of customers expect an immediate interaction with a representative when they contact a company.Therefore, you should strive to shorten your first response time (FRT). To meet this customer service objective, employ an adequate number of experienced employees and equip them with the proper customer service tools.By lessening your FRT, you assure your customers that you value them, thus creating a good impression of your customer service.Boost customer loyalty and retentionCustomer retention is typically more cost-efficient than winning new customers. However, bad customer service is the fastest way to make customers opt for your competitors.Therefore, companies should focus on providing efficient customer service as one of the key customer service objective to ensure customers continue using their products, renewing their subscriptions, and recommending others to your business.To gain and retain customer loyalty, aim to resolve their issues quickly, regularly follow up with them, and reward loyal customers through loyalty programs.Promote self-serviceSelf-service helps reduce the number of customer inquiries that need an agent’s intervention. Many customers prefer to try finding answers and solutions on their own before contacting customer support.Therefore, implementing self-service in your customer service should be one of your company’s customer service objectives.Self-service resources can include:Knowledge basesFrequently asked question (FAQ) pagesHow-to videosCommunity forumsWhen customers can handle simple issues independently, it allows your team to concentrate on more complex, high-value tasks. Offering and promoting self-service resources can lighten your team’s workload, enhance customer satisfaction, and create a more efficient support system.Provide regular trainingThe quality of your customer service directly reflects your customer service team’s skills and satisfaction. To deliver superior customer service, your team must be empowered to excel.This can be done by training employees on the company’s policies, procedures, and products, as well as strategies for effectively managing challenging customers.Companies should also conduct anonymous satisfaction surveys regularly to track and improve employee satisfaction. Content support agents make for more pleasant support interactions.Boost productivitySince productivity is a key customer service objective of any successful customer service team, companies should ensure their support teams work fast while providing their clients with the best possible service.An efficient customer support workflow results in fewer errors and delays, leading to satisfied customers and agents. Establishing streamlined procedures can significantly enhance your support team’s efficiency.This can involve implementing standard operating procedures, using automation tools, and regularly reviewing and updating processes.Regularly ask for customer feedbackImplementing an effective customer feedback loop is crucial in customer service. Businesses should always make it an objective to gather and analyze customer feedback.Customers have a different perspective on your areas of strength and weakness, so understanding their experiences lets you make the appropriate improvements.This feedback also offers invaluable insight into customer preferences and expectations, which can be utilized to enhance the product and service.Deploy customer service management toolsThe utilization of customer management tools can greatly contribute to the achievement of customer service objectives. Here are some tools commonly deployed:Customer relationship management (CRM) systems to monitor and manage customer interactions.Ticketing software to track, automate, and manage customer support tasks in a centralized platform.Knowledge base software creates a repository of information. Users can create, manage, and share information in a systematically arranged and searchable format.Offer clear communicationCustomer service representatives must exhibit clear and professional communication skills. These can include:Listening attentivelyDelivering accurate informationUsing a friendly tone and polite languageShowing empathy during customer interactionsBy doing so, representatives can significantly improve customers’ experience and cultivate a favorable customer perception of the company.Efficient customer recoveryTo pacify unsatisfied customers, businesses must create and execute a customer recovery process. This involves attending to grievances or concerns and promptly resolving customer issues to ensure you transform negative customer experiences into positive ones.Customer recovery entails:The first step is to analyze customer pain points and negative experiences. This helps identify areas for improvement and tailor the recovery process.Next, develop a clear and efficient customer recovery strategy with guidelines for addressing complaints professionally and empathetically.Transform negative experiences into positive ones through sincere apologies, appropriate compensation, solutions to stated problems, etc.Prevent recurring problems by analyzing root causes and making necessary changes.Maximize customer lifetime value (CLV)Some businesses aim to increase their customer lifetime value (CLV). Execute strategic measures aimed at prolonging customer association and customer engagement with your business.One method is offering the best customer support to encourage them to keep doing business with you. Another is initiating customer loyalty programs with special rewards, if appropriate for your business model.Boost revenue and reduce costsEfficiently identify and execute cost-effective strategies that uphold service quality while concurrently enhancing operational efficiency.This can be through workflow process optimization and the integration of technology such as automation, aimed at streamlining customer service operations.Additionally, implement well-targeted campaigns aimed at upselling and cross-selling products, to optimize revenue generation from a loyal customer base.Fast and effective issue resolutionAcceleration and optimization of the process of resolving issues should be one of your targets. Businesses should always strive to provide accurate and prompt solutions to clients to ensure their success.To ensure support teams resolve issues effectively:Implement streamlined workflow processesEmpower customer service representatives with essential resourcesHarness the power of technology to address problems swiftlyFoster customer advocacyPromote and cultivate customer advocacy through the implementation of strategic initiatives that offer incentives and acknowledgement to loyal customers.This can transform them into esteemed brand ambassadors who actively engage in the promotion and endorsement of your company’s products or services.Enhance brand reputationThe company’s reputation and that of its brands plays a huge role in attracting new customers. Therefore, businesses should make it a priority to keep improving their standing in the eyes of their customer base.This can be partially achieved through exceptional customer service, ensuring transparent and effective communication, as well as adopting proactive reputation management practices.By doing so, potential issues can be identified and addressed before they escalate, safeguarding the overall reputation of the brand.Additionally, accepting responsibility, rectifying issues, and possibly extending a goodwill gesture leaves your customers with a positive impression of your company.Build strong customer relationshipsBuilding lasting relationships with customers helps ensure the continued growth of many businesses, making it a key customer service objective to consider.Businesses can develop positive customer relationships by employing tailored communication strategies, implementing effective feedback channels, and proactively making efforts to comprehend and fulfill customer requirements.Importance of customer service objectivesEstablishing objectives for customer service:Helps in employee motivation: Goals give employees a concrete list of attainable accomplishments. They also help employees stay focused on their desired path.Aids in performance evaluation: Well-defined customer service objectives serve as effective benchmarks for measuring a company’s achievements. Furthermore, these customer service objectives assist in conducting employee performance evaluations and self-assessments. This empowers managers to make necessary adjustments to their teams’ efforts in order to meet company goals.Facilitates continuous improvement and growth: By establishing challenging yet achievable customer service objectives, customer service teams are encouraged to improve their abilities, methods, and plans. These customer service objectives foster a culture of growth.Enhances accountability: Having well-defined customer service objectives gives a clear sense of direction and accountability. They aid in prioritizing tasks amongst team members, thus improving work output of each employee. Without clear customer service objectives, customer service efforts might become disorganized and less impactful.Assists in strategy planning: The process of planning strategies and making decisions is greatly aided by having clear and specific customer service objectives. These objectives not only serve as a guide for employees in their decision-making but also ensure that every decision and strategy implemented by the company is focused on enhancing customer service.Set your customer service objectives today!By formulating well-defined customer service objectives and implementing effective strategies, organizations can enhance their customer service efforts and attain heightened levels of customer satisfaction.If you want to enhance your customer service, try out LIKE.TG. Book a live demo to discover how it can help you meet your customer service objectives. Or begin a free trial to try out its numerous features.Should you have any questions regarding the product and its functionalities, don’t hesitate to reach out to the LIKE.TG support team.Related articlesMost Essential Customer Service SkillsGuidelines for Customer Service for Any BusinessHow to Set Smart Customer Service Goals in 2023How to Create Customer Service Policies Effectively
15+ Best Free Tools for Startups in 2024
15+ Best Free Tools for Startups in 2024
When starting a business venture, entrepreneurs are often faced with a sea of challenges. One of these is the need to maintain minimal operational costs while maximizing efficiency in daily operations.We understand that every dollar counts when your venture is young.Therefore, we’ve curated a list of the 15 top free tools for startups that you can utilize to streamline processes, enhance productivity, and navigate this complex business landscape with more ease and confidence. 1. LIKE.TG for customer service managementManaging a new business means that you must understand your customer’s needs and preferences, quickly respond to requests, provide proactive customer service, and communicate clearly with stakeholders.Syncfusion’s LIKE.TGis the best customer service software for forward-thinking businesses that are just starting out, letting them centrally manage customer interactions, track service requests, and collect and analyze customer feedback.It is a cloud-based, modern help desk ticketing software with free tools for startups that empower teams to provide world-class customer experience with minimal effort.LIKE.TG can be customized to organize and track support requests, facilitate collaboration, automate repetitive tasks, streamline workflows, and optimize the customer experience.Key features25 agent accountsAn efficient, end-to-endhelp desk ticketing system for your support teamA completetask management system that boosts productivityGenerative AI-assist features that complement your support team’s effortsRobust knowledge base software that promotes self-service and information sharingA customer portal that enables customers to send and track ticketsMultilingual help desk features that bridge language barriers for enhanced supportAutomation of repetitive tasks to improve efficiencyTools for seamlessintegration with your favorite applicationsA user-friendly feedback portal to solicit user feedback and new feature requestsInsightfulreporting and analytics on help desk functionality and team performanceTop-notchsecurity and privacy that protects business dataThese capabilities make customer support management a breeze for startups. Schedule alive demo to discover why LIKE.TG is one of the best free software for startups.You can then reach out to theLIKE.TG support teamfor further clarification on how you can apply for LIKE.TG for startups.2. Canva for graphic designNew business ventures should create appealing logos and graphics for their landing pages, blogs, and social media, as 75% of consumers say that they judge a business’s credibility based on its website design and online presence.With a repository of around a million fonts, photos, and icons, graphic design is effortless with Canva. This platform enables the easy creation of visually appealing content that can make your digital presence felt.With the free version of Canva, user experience teams can choose from ready-to-use templates to create impressive presentations, logos, marketing ads, banner images, business cards, reports, and wallpapers that customers will definitely find professional.3. Logomakerr.ai for free logo designsA well-designed logo can make a significant impact, creating a memorable impression and setting you apart from the competition. That’s where Logomakerr.ai comes in – your go-to tool for creating stunning, professional logos without breaking the bank.Logomakerr.ai is designed with ease of use in mind. You don’t need any graphic design skills to get started.The intuitive interface guides you through the process, allowing you to create a stunning logo in minutes. Simply enter your business name, select your industry, and let the AI do the rest for as low as $29!4. Zoom for video conferencingWith the hybrid work environment becoming a popular choice for employees, Zoom is one of the must-have free tools for startups. The cloud-based video conferencing platform provides unlimited face-to-face video meetings, screen sharing and recording features, and the capability to host video conferences.The free version limits meetings to 40 minutes and 100 attendees, which is usually enough when you’re just getting started.These features offer young businesses the capability to not only promote employee collaboration but also connect with customers from all over the world without breaking the bank.5. Slack for instant messagingSlack eliminates the hassle and confusion startups sometimes go through when communicating with team members across multiple platforms and devices. It is one of the top free business tools for startups that allow diverse teams to communicate efficiently.It does this by creating workspaces so team members can have private group discussions, send messages, and exchange files.While the free version of Slack won’t unlock every feature, it covers most of the things your startup might need in its everyday operations—including 5GB of file storage and integrations with your favorite applications.6. Asana for project managementAsana stands out as one of the most effective project management tools for businesses that are just setting sail. It presents a comprehensive and user-friendly interface that enables seamless coordination of tasks across various teams in a startup.Asana’s basic free tools for startups allow for:Creating to-do lists for ongoing projectsDelegating tasksSetting deadlinesTracking progress in real-timeThe ability to handle multiple projects simultaneously and integrate with other essential tools, such as Slack, makes it an even more convenient tool for startups.7. Renderforest for animated videosRenderforest Animated Video Maker offers a simple way to create interesting animated videos right within your web browser, perfect for entrepreneurs looking to make a splash. With more than 500 ready-to-use animated movie templates, this animation software offers a vast collection that includes anything from complex 3D graphics to useful explainer videos.Some of Renderforest’s key features include :Wide-ranging Template Collection: Select hundreds of 2D and 3D designs designed for different types of animation projectsDrag-and-drop Customization: You may quickly alter movies to match the aesthetic of your business by adding text, color, and musicNo Technical Knowledge Needed: Make animations that appear professional even if you have no prior video production experienceAdaptable Use: Excellent for explainers, music visualizers, brand animations, and much moreWith the help of Renderforest Animated Video Maker, video animation is now more affordable and accessible, even for startups with limited resources or technological know-how. This is the perfect tool for companies looking to produce visually appealing and captivating animated videos to pique the interest of potential investors or clients.8. Google Analytics for SEO monitoringBusinesses periodically need to monitor performance using metrics such as website traffic. Google Analytics gives you real-time insight into how visitors to your site are interacting with it, including where they’re dropping off.It offers a comprehensive suite of features for data analysis, allowing growing businesses to understand their website’s performance, user behavior, and traffic sources.Managers can use this information to:Make data-driven decisionsOptimize websitesImplement effective SEO strategiesGoogle Analytics’s integration with other Google platforms, such as the Google Search Console and Google Ads, further amplifies its utility, providing a consolidated view of various metrics.Moreover, its user-friendly interface, coupled with the fact that it offers free tools for startups, makes it a cost-effective solution for growing businesses operating with limited resources.9. Calendly for event schedulingEven highly skilled secretaries may find it challenging to manually manage events, meetings, and conference calls. Calendly is the best free software for startups that can do all the dirty work for you.With its automated reminders, customizable availability preferences, and the capacity to accommodate multiple invitees, Calendly reduces the administrative workload and improves productivity for new teams.One of its advantages is its capability to integrate with other calendars such as Google, Outlook, Office 365, and iCloud to prevent double bookings and foster efficient time management.10. MailChimp for email marketingNew businesses require great email software to reach out to leads for onboarding and nurturing. MailChimp, a comprehensive email marketing tool, stands out as a good choice for startups seeking to leverage email marketing.MailChimp’s free tier accommodates up to 2,000 contacts and lets a company send 12,000 emails per month, an ideal solution for startups with budget constraints.MailChimp provides customization options, templates, advanced analytics, A/B testing, and segmentation options that enable startups to craft targeted campaigns and measure their effectiveness.Additionally, the free software for startups can integrate with popular event management platforms like Eventbrite to facilitate smooth event marketing operations.11. Google Drive for document managementManaging documents can be a nightmare when you are just getting underway in business. There are loads of legal documents and contracts that you need to take care of.Google Drive is a great free software for startups when it comes to document management.It offers a comprehensive suite of collaborative startup tools, including Google Docs, Sheets, and Slides, allowing team members to create, share, and edit files in real time, irrespective of their location.The free software for startups provides up to 15 GB of free storage, which is enough for most growing businesses. Moreover, it is compatible across multiple devices, facilitating access to documents on the go.Google Drive also integrates with other applications like Gmail and Google Calendar, making it an adaptable tool. Its robust security features further ensure that sensitive business information remains protected.12. Hootsuite for social media managementEstablishing a strong online presence is critical for startups seeking to capture the attention of consumers who are increasingly turning to social media channels for information about brands.Hootsuite is a good choice for startups looking to maximize their presence and engagement on Facebook, X, LinkedIn, and Google+ without incurring additional costs.It enables businesses to manage multiple social media accounts, schedule postings, keep an eye on social conversations, and track analytics, all from a single dashboard.13. Zapier for automationZapier is a free automation tool that startups can leverage to enhance operational efficiency. Zapier’s free tools for startups can integrate with over 3,000 apps, including Gmail, Slack, and Trello, without coding, and offers unparalleled efficiency in automating repetitive tasks.New businesses can create an infinite number of workflows, called Zaps, to automate tasks such as email notifications, content management, and file transfers, thus saving valuable time, effort, and resources.14. Trello for task managementNew businesses are prone to chaotic, inefficient processes that can sometimes restrain productivity. Trello is a free task management tool that businesses can utilize to refine workflows and streamline operations.This free tool for startups allows teams to organize tasks into lists and cards, fostering teamwork and transparency across all team members.Trello can be customized to fit a wide range of business models and project management methodologies, making it one of the most adaptable free software for startups. It also integrates with other productivity tools such as Slack, Google Drive, and Dropbox.15. Google Workspace for collaborationGoogle Workspace, formerly known as G Suite, offers a set of free startup tools for collaboration. It consists of a wide array of apps that promote collaboration and improve productivity. These include:Gmail for professional emailGoogle Drive for cloud storageGoogle Meet for video conferencingGoogle Docs, Sheets, and Slides for content creation and editingGoogle Calendar for schedulingThe platform is designed for seamless integration, allowing users to switch between tasks and simultaneously collaborate on projects in real-time.Additionally, Google Workspace’s robust security features, such as two-step verification and single sign-on, provide layers of protection for sensitive business data. Its scalability makes it an excellent choice for startups, as it can easily accommodate growth.16. Cloudways for web hostingCloudways is a set of free tools for startups in need of web hosting solutions. It is renowned for its advanced features, including automatic backups, built-in caches, dedicated firewalls, and SSL installation, all designed to enhance website performance, security, and reliability.It is one of the best free tools for startups that lets businesses easily manage their web hosting, even without extensive technical knowledge.Furthermore, Cloudways allows startups to scale their hosting resources as their businesses grow, in line with their specific requirements and needs.17. Wave for financial managementFinancial management is an integral part of operations for businesses that are just breaking ground. Startups need an effective tool to help manage finances.Wave is a free, all-inclusive financial solution that startups can employ to streamline their financial operations.It provides robust financial services, including free accounting and invoicing, receipt scanning, and payroll management, that are all easily accessible on a user-friendly platform.The free software for startups can:Integrate with other financial systems and institutions for smooth transactionsGenerate financial reportsTrack income and expenses in real timeConnect with financial experts, allowing you to tap into their expertiseProvide valuable insights into a business’s financial healthLeverage the power of free tools for startups to achieve business successThe truth is, most businesses that are just starting out operate on razor-thin margins, and every penny saved can make a significant difference in the long run.The selection of free tools for startups we’ve outlined eliminates cost barriers and offers an opportunity for young businesses to make the most of their resources. From project management to graphic design, these free startup resources cover almost all aspects required for the smooth operation of a startup.With these free startup resources, startups can enhance their productivity, save time and resources, and deliver top-notch customer experiences.Every startup’s toolset may vary depending on its unique needs, but we hope that the ones we’ve shared will offer your venture a robust launchpad and create a strong foundation for sustainable growth.Similar articlesTop 10 Free Help Desk Software and Ticketing Systems in 202315 Best Issue Tracking Software Solutions for 202312 Best Knowledge Management Software Solutions in 2023
Customer Thank You Notes: Examples and Tips
Customer Thank You Notes: Examples and Tips
For e-commerce businesses aiming to stand out amidst established competitors, it is crucial to identify moments of opportunity.Demonstrating genuine gratitude by displaying or sending thank you notes is a simple yet effective method to foster stronger relationships with your customers throughout your customers’ journey.In this pursuit, expressing gratitude to customers for their purchases can go a long way. A number of businesses have lost customersdue to their perceived indifference.By sincerely and personally thanking your customers, you can effectively showcase the human side of your brand, establish good feelings, enhance customer lifetime value, and improve customer retention.This guide will outline the importance of showing customer appreciation, give examples of templates for expressing gratitude, and provide additional advice on how to thank your customers. Customer thank you note examples to use in your businessThere are several ways for your customer service team to appreciate customers for their support, trust, and patronage. The following are some of the templates you can use in different situations in your business.Thank you notes for purchasesThese are messages that serve as expressions of gratitude extended to customers who have made a purchase of a product or service.The following are examples of notes that appreciate customers for their purchases:Thank you for your recent purchase. We appreciate every order and strive to provide useful products and impressive services. Please share your feedback or contact us if needed.Thank you for choosing [Company Name]. We appreciate your purchase and hope our products bring you joy and satisfaction.Sample templateThank you for your purchase!Dear [Customer Name],We’re thrilled to inform you that your order is on its way! Thank you for your purchase.We’re honored that you’ve selected our products and we’re committed to ensuring you have a fantastic experience with them.Should you have any questions or need assistance with your new purchase, please don’t hesitate to reach out. We’re here to help you!Warm regards, [Your Team]Thank you notes for customer loyaltyThese are example sentiments to send to long-time customers to let them know that you appreciate their steadfast commitment to and support of your business:As we reflect on the years gone by, we would like to express our profound gratitude for your unwavering support. It has been the cornerstone of our growth and success. Thank you for being a vital part of our journey.Sample templateLoyalty acknowledgment thank you noteDear [Customer Name],We cannot express our gratitude enough for your continued loyalty to [Company Name]. Thank you for being an integral part of our journey.We are committed to maintaining the high standard of excellence that you’ve come to expect from us. Here’s to many more years of serving you!With appreciation,[Company Name]Thank you notes for feedbackThese are thank you notes expressing gratitude to customers for taking the time to leave a review or comment for your business. Which one you send will depend on the type of feedback you receive:We are thrilled to hear about your positive experience with our service! Your kind words are greatly appreciated. Thank you for taking the time to share your feedback.Thank you for sharing your feedback with us.Thank you for your review! We’re glad to hear that you are enjoying [product/service].Sample templateService feedback thank you noteHello [Customer Name],Thank you for taking the time to provide feedback on your recent experience with our service. We are overjoyed to learn that we have met your expectations and contributed positively to your day.Your kind words motivate us to continue striving for excellence. We value your patronage and are here to assist you anytime you need us.Best wishes,[Company Name]Thank you for your collaborationThese are examples of notes sent to customers and partners with the intent of thanking them for teamwork:We sincerely appreciate you for sharing your thoughts with us regarding our latest [survey or case study]. It is inspiring to witness what your team has accomplished through the utilization of our product. We eagerly anticipate the ongoing partnership between our organizations.We extend our gratitude for your valuable contributions to our [Campaign Name] campaign. Your insightful input played a vital role in its success.Sample templatePost-client project collaborationDear [Client’s Name],As we wrap up our recent project, I wish to thank you for your exceptional collaboration. Your clear communication and prompt feedback made our work together both efficient and enjoyable.Your partnership has been invaluable, and I believe the results will speak for themselves.Thank you for trusting us with your business needs, and I look forward to our continued collaboration.Warm wishes,[Your Name]Thank you notes for email subscriptionThese are notes sent to customers to thank them for subscribing to the company’s email.We’re thrilled to have you join our community! Thank you for subscribing to our newsletter.Your subscription to [Your Company]’s newsletter has been successful. We appreciate your interest in our content and services.Sample templateEngaging welcome noteHi [Subscriber’s Name],You did it! You’re now officially on the list to receive all the cool stuff from [Your Company]. From tips and tricks to early bird specials, we’ve got a lot in store for you.And because we like to keep things interactive, we’d love to hear what topics you’re most interested in.Welcome to the family,[Your Name] at [Your Company]Appreciation thank you notes for customer trustThese are notes sent to customers with the intent of thanking them for their trust in the company.I am writing to express my heartfelt thanks for the trust you have placed in me by referring [Referral’s Name] to my services. Your recommendation is an invaluable contribution to the growth of my business.Sample templateThank you note to a new customerDear [Client’s Name],I am truly honored that you have chosen [Your Company’s Name] for your [specific service provided, or product offered].Thank you for your confidence in our abilities, and we look forward to a successful partnership.Warm regards,[Your Name]Handwritten thank you cards: dos and don’tsCrafting a note of thanks is a classic gesture of appreciation that comes with its own set of expectations. Here’s a quick guide to the essentials of writing a professional thank you note.What to doFollow these tips to create a thank you note that will be genuinely valued by the recipient:Find the appropriate tone: Maintain a balance between being formal and casual to convey sincerity in your message.Be concise and to the point: Express your gratitude without being wordy.Personalize your message: Incorporate shared experiences or lighthearted references that resonate with your professional relationship.What not to doThere are a few things you should never do when writing or sending a thank you note:Including promotions: Thank them sincerely and without any ulterior motives. This is not the time to advertise your business but rather to express gratitude.Wait: If you want to send your thank you card, get it out as soon as you can.Use unprofessional language: Don’t use slang or improper phrases of affection when thanking someone in your business network.How to write a thank you noteBefore starting the task, understand the fundamental protocols linked to crafting a formal thank you message. Here are some guidelines on how to write an effective customer thank you note:Choose the right delivery form: Decide whether you will send a physical note, an email, or a digital message. A handwritten note adds a personal touch, while an email may be more convenient for you and the customer.Start with a proper greeting: Use the customer’s name to personalize the note. A simple “Dear [Customer’s Name],” works perfectly.Share your reason: Get straight to the point. In the first sentence, thank the customer for the specific action that prompted the note.Be specific: Mention the exact product or service they purchased or the action they took that you are thankful for. This shows that you pay attention to their contributions.Highlight the relationship: Emphasize the importance of the customer to your business. Mention how much you value their loyalty and look forward to serving them again.Offer additional support: Let the customer know you are there for them. Offer assistance or invite them to contact you if they have any questions or need further help with their purchase.Build rapport: If appropriate, include a personal message or narrative reinforcing your relationship. For example, “It was a pleasure catching up with you at the checkout the other day!”Close with a warm sign-off: End the note with a courteous and professional closing. Use phrases like “Sincerely,” “Best regards,” “With appreciation,” followed by your name and position (if applicable).Proofread: Before sending the thank-you note, proofread it for spelling and grammatical errors to maintain professionalism.Send promptly: Aim to send the thank-you note after the interaction or purchase as soon as possible. Promptness shows that you are attentive and proactive.Effective strategies for expressing gratitude to customers through thank you notesUnderstanding how to craft customer thank you notes effectively is just the first step. The next is determining the best way to deliver your message of appreciation. You should select a method of expressing gratitude that aligns with your customers’ preferences.Following are three strategies that you should consider employing, depending on your type of business.Digital thank you via emailUtilize email as a prompt and reliable method of connecting with your customers. This approach not only ensures immediate delivery but also allows you to build a valuable email list. By collecting customer’s verified email addresses from the beginning of your relationship, you are able to send out your thank you notes effortlessly.Thank you inserts in shipmentsTake advantage of the shipping process by including a thank you note with each customer’s order. Enhance their unboxing experience by adding small treats or branded items like custom stickers or bookmarks. These gestures can impress your customers and simultaneously boost brand visibility.Personalized direct mailIn an age dominated by digital communication, sending a handwritten thank you note through traditional mail can leave a lasting impression for certain companies. Including some company-branded merchandise can serve as an added delight for the recipient, offering them a tangible connection to your brand.The ROI of customer thank you notesReturn on investment (ROI) is a method used to gauge the profitability or effectiveness of an investment. Thanking your customer positively impacts your business profit margin by encouraging repeat purchases from existing customers who feel valued and appreciated.You can also win over new customers through recommendations and positive reviews.For several reasons, thank you notes are important for business growth.Encourages word-of-mouth marketingSatisfied customers who feel appreciated are more likely to become advocates for the brand, promoting it through word of mouth, leading to acquisition of new customers at a lower cost compared to traditional advertising, positively impacting the ROI.For instance, when a clothing store surprises a customer with a birthday card, they are inclined to mention this positive encounter to their friends, thus endorsing the brand through personal recommendations.Strengthens brand reputationConsistently sending personalized thank you emails to satisfied customers builds a good rapport between your company and your customers, thus building a good brand reputation. This good rapport encourages customers to keep purchasing from your business, thus increasing your total revenue.Moreover, a strong brand reputation attracts customers for whom the worth of a reputation outweighs pricing differences.Boosting loyalty and lifetime valueUsing thank you notes to appreciate your customers makes them more inclined to remain committed to your business. Given that a large chunk of a company’s business comes from return customers, this means a larger amount of reliable revenue.Customer loyalty leads to prolonged customer relations, ultimately amplifying the customer lifetime value to the business.Building an emotional connectionWhen customers perceive themselves as being valued, they establish a personal attachment to your brand. This connection influences their purchasing choices.For example, a pet store that sends a customized message of sympathy to a customer who recently experienced the loss of their pet can cultivate an emotional connection, showcasing their regard for the customer as an individual rather than solely as a means of generating income.Show appreciation with thank you notes to customersTo conclude, expressing gratitude to customers through thank you notes is not just a tactic, but a fundamental attitude that should permeate all aspects of a business.If you need a secret to enhancing your customer appreciation via thank you notes, try using LIKE.TG. If you feel unskilled at composing such notes, LIKE.TG’s AI assist features can give you suggestions for phrasing that you can then adjust to your style.You can book a live demo to discover how LIKE.TG can help you meet your customer service objectives.Begin a free trial to delve into its numerous features. Should you have any questions regarding the product and its functionalities, don’t hesitate to reach out to the LIKE.TG support team.Did you find the article interesting? Or do you have other phrases that would be a great addition to our blog?Either way, we’d love to hear from you! Kindly leave your comments below with any ideas and suggestions.
15+ Best Small Business Tools & Software (2024)
15+ Best Small Business Tools & Software (2024)
Starting a small business can be overwhelming. Anyone familiar with running or owning a small business is well aware of the numerous obstacles and challenges encountered on the path to prosperity and expansion.Thankfully, the progression of technology has led to the development of various software applications designed to simplify business operations and reduce the workload.Selecting the most suitable small business tools can significantly enhance your team’s productivity and efficiency.However, pinpointing that small business software is not easy. In this blog, we explore a selection of tools that have become essential companions for small business owners on their journey to success. Top small business tools to help you boost your productivityOwners of small businesses frequently operate with limited resources, a situation aggravated by rising inflation.Priorities such as enhancing marketing efforts, streamlining task management, or growing your team remain essential, but in times of financial constraint, it may be necessary to try to achieve more with fewer resources.Following is a list of some of the best software for small businesses that we’ve found.1. LIKE.TG for customer service managementLIKE.TG is an excellent customer service software package, providing a comprehensive solution tailored to the needs of small and medium-sized businesses.With its user-friendly interface, small businesses can effortlessly manage customer inquiries, resolve issues, and create an optimized customer experience.Top featuresRobust ticket routing systemKnowledge base softwareIntegrationsReports and analyticsAutomationTeam collaboration featuresCustomizable, expandable, intuitive interfaceArtificial intelligence toolsMultichannel supportCustom fieldsAutomated workflowsCustom SLA integrationScalabilityAs entrepreneurs navigate the difficulties of building and growing their ventures, LIKE.TG provides the support, small business tools, and insights needed to offer their customers excellent interactions.Whether you’re looking to organize your customer support service or make informed decisions based on data, LIKE.TG can help small businesses thrive.Schedule a live demo to explore the ways in which LIKE.TG can improve your small business’s operations. Start a free trial to experience the wide array of features available.If you have any questions about the product or how it works, feel free to contact the LIKE.TG support team for assistance.PricingLIKE.TG presents three pricing categories for its customers to choose from, depending on which features you need to access:Scale:$25for 3 agents/monthGrowth:$50for 3 agents/monthEnterprise:$75for 3 agents/monthGet a discount for paying yearly instead of monthly. See our pricing page for current deals and additional discounts.Free trial duration: 15 days2. Canva for graphic designSecuring the services of an expert graphic designer can be a significant investment, which may not be immediately feasible for your budget.Canva, with its user-friendly platform and design capabilities, is a budget-friendly alternative software for small businesses looking to elevate their brand presence.It enables individuals to arrange visuals, text, and other elements via a drag-and-drop interface, suitable for crafting designs for both digital and printed media.Canva offers an array of ready-to-use templates for social media banners, promotional flyers, various events, and a multitude of documents such as presentations, letters, and reports.Canva is a design playground that allows small businesses to design professional and visually appealing content.Top featuresLogo makerVersatile design templatesBusiness card makerPDF editorPricingCanva Pro: $6.49 per month/1 userCanva for Teams: $12.99 per month/5 usersFree plan: Available3. Mailmodo- Email marketing softwareMailmodo aids businesses in constructing and expanding their email automation framework through an intuitive visual builder featuring drag-and-drop workflows for automating time-based drip series.Simplifying the process, they offer an easy way to ensure responsiveness across various devices and include an in-built open rate suggestions feature to rectify errors before sending emails.Moreover, Mailmodo’s AMP technology presents a myriad of interactive elements, including calendars, forms, surveys, live ratings, reviews, polls, and widgets, allowing users to gamify emails directly within the message.This minimizes redirections and enhances engagement, offering a seamless experience for both senders and recipients.Top featuresInteractive emailsSeamless Shopify integrationAdvance email automationA/B testingTriggered campaignsPricingLite: $ 39 per monthPro: $ 79 per monthMax: $ 159 per monthFree plan: A 21-day free trial is available.4. KrispCall for modern telephony businessKrispCall is a cloud-based call center software designed for small businesses, offering an efficient and cost-effective telephony solution.With KrispCall’s advanced call management system, businesses can handle inbound and outbound calls with exceptional efficiency. Its powerful features, including call routing, call recording, and call analytics, enable businesses to optimize their call-handling processes and significantly boost agent productivity.One of KrispCall’s standout features is its Unified Callbox, which allows users to manage all incoming calls, voicemails, and SMS messages in one window. Additionally, KrispCall offers features like live call listening and call recording to enhance call quality and improve customer query handling.Top FeatureGlobal callingShared phone numbersWide coverage on 100+countriesCall AnalyticsCall transfer forwardingPricingEssential- $12 per user per yearStandard- $32 per user per yearEnterprise- contact to sales team 5. Zapier for automating workflowsZapier is an automation software for small businesses that allows various online applications to communicate and share data with each other.It operates on the principle of Zaps, which refers to automated workflows created to perform specific tasks when triggered by a predefined event.With a vast collection of supported apps, Zapier empowers small enterprises to automate repetitive tasks and integrate their favorite tools without the need for complex coding.Top featuresCustomizable workflowsBusiness process automationReal-time data syncingPricingStarter: $19.99 per monthProfessional: $49 per monthTeam: $69 per monthFree plan: Available6. FreshBooks for simplified proposal processFreshBooks proposal software is designed to simplify and enhance the way you create, manage, and send proposals. Whether you’re a small business or a large enterprise, their software provides an intuitive platform that automates the proposal process, saving you time and increasing your chances of closing deals.By using proposal software, managing client interactions becomes a breeze. You’ll stay organized, keep your clients in the loop every step of the way, and see a boost in overall productivity. This tool encourages seamless collaboration, effortlessly integrating your calendars, tools, and software to create a smoother, more efficient workflow, saving you valuable time.Top features:Customizable TemplatesDownloadableE-Signature IntegrationAnalytics and Tracking/ Easy TrackingCRM IntegrationMultiple LanguagesPricing:Plus plan is $33.00 per month.Premium plan is $60.00 per monthCustomized plan – Talk to their specialistFree plan: A free trial is available.7. Google Analytics for analyzing customer website behaviorFor small business owners who manage a website or engage in content marketing, utilizing Google Analytics is a good idea.This is one of the complimentary small business tools that assists in monitoring the performance of your website, applications, and marketing campaigns.With Google Analytics, you gain insights that can help you create a detailed profile of your audience, including their origins and preferences, allowing you to alter your content to meet their interests.Google Analytics offers a wealth of valuable metrics that can be instrumental for small businesses in refining their online presence, understanding customer behavior, and optimizing marketing strategies.By leveraging this tool, small enterprises can make data-driven decisions that contribute to their overall success in the digital landscape.Top featuresWebsite performance metricsTraffic sourcesContent performanceCustomer journey mappingPricingFree for small businesses.Advanced features require a paid subscription.8. Asana for project managementAsana, a project management and collaboration tool, is a valuable asset for small businesses seeking efficiency and organization in their day-to-day operations.Its features promote collaboration, organization, and efficiency, making it an asset for those looking to enhance project management and streamline workflows.The small business management software allows for the creation of recurring tasks, the delegation of these tasks to team members, and the monitoring of their advancement through a single, tailored dashboard.Top featuresTime trackingDocument sharing and storageGoal managementResource schedulingPricingStarter: $10.99 per user/monthAdvanced: $24.99 per user/monthFree plan: Available9. HubSpot for customer relationship management (CRM)HubSpot CRM stands out as an exceptional small business management software aiming to nurture and expand their customer relationships.This cloud-hosted platform delivers a suite of tools designed to streamline the organization of communications and monitoring of engagement with customers.With its intuitive interface and an array of features designed to enhance customer relationship management, HubSpot CRM should be a consideration for small businesses.Top featuresContact and company managementCustomer databaseLead capture and trackingPerformance metricsPricingStarter: $30 per monthFree plan: Available10. Google Docs for document collaborationGoogle Docs is a prominent option for small business applications. As a free, web-based platform, it facilitates document collaboration among colleagues and associates.This document collaboration platform offers a myriad of benefits, with a user-friendly interface, real-time collaboration features, and seamless integration.Top featuresDocument templatesDocument creationReal-time editing and feedbackEasy sharing and permissionsPricingBusiness standard: $12 per user/monthFree plan: Available11. Trello for task managementEvery small business owner understands that maintaining order and staying ahead of tasks is a daily struggle that must be conquered.Relying solely on basic calendars or to-do lists, or even attempting to memorize all responsibilities, is nearly futile.Trello, a versatile project management tool, is good for organization, particularly when managing a team that includes remote workers.The structure of this small business management software is intuitive, featuring cards, lists, and boards that provide an array of organizational possibilities tailored to the unique requirements of a business.Top featuresEngaging interfaceCollaborative workspaceCustomizable workflowsTask automationPricingStandard: $5 per monthPremium: $10 per monthEnterprise: $17.50 per monthFree plan: Available12. Thunderbird for managing business emailsShould you find yourself uninterested in Google’s complimentary small business tools and instead favoring having your email client and correspondence saved directly on your device, consider Thunderbird.Thunderbird is a reliable and feature-rich solution that meets the communication needs of small businesses and contributes to enhanced productivity and collaboration.This cost-free, integrated small business software offers email, task management, calendar functionality, and team messaging, with a user experience that bears some similarity to the classic Microsoft Outlook.Top featuresAddress bookAttachment reminderMultiple emailsCollaborative featuresPricingFree13. IFTTT for managing integrationsIFTTT is an acronym for “If This, Then That,” and it operates on the principle of creating automated workflows, known as applets, that trigger predefined actions based on specific conditions.This small business software connects various apps, devices, and online services to create seamless automation, eliminating repetitive tasks and saving time for small business owners.The flexibility and adaptability of IFTTT make it a valuable asset for small businesses looking to simplify operations without breaking the bank.Top featuresData securityApp integrationPrebuilt connectorsIntegration managementPricingIFTTT Pro: $2.50 per monthIFTTT Pro+: $10.83 per monthFree plan: Available14. Hootsuite for social media managementFor higher budgets, Hootsuite is one of the best software for small businesses for managing social media activities, allowing you to enhance your social media strategy.This small business software enables users to plan and post content, interact with their audience, and evaluate their social media performance from a unified dashboard.The platform enables the attachment of images and videos and supports simultaneous posting across multiple channels.It ensures that your business remains active online even during off hours and helps maintain a steady flow of content from your company as you focus on other tasks.Top featuresSocial media schedulingTeam collaborationSocial media analyticsSocial media listeningPricingProfessional: $99 per monthTeam: $249 per monthEnterprise: Contact vendor for pricing15. Dropbox for collaborationDropbox provides an online platform for storing files in the cloud, enabling you to synchronize them across different devices.This small business software simplifies the process of sharing files among multiple devices and servers, which is particularly beneficial for teams operating remotely.It is also convenient for distributing sizeable files such as images and graphic designs, advantageous for marketing teams or external consultants you might engage.By fostering collaboration, ensuring data accessibility, and providing robust security measures, Dropbox helps small businesses thrive.Top featuresAnywhere, anytime accessBackup and recoveryIntegration capabilitiesEnhanced securityPricingBasic: FreePlus: $9.99 per user/monthEssentials: $18 per user/monthBusiness: $20 per user/monthBusiness plus: $26 per user/month16. Connecteam for team collaborationConnecteam’s business solution provides software for employee clocking, scheduling, payroll, and task management.This small business software designed to streamline the management of your business and workforce.By integrating essential features into one platform, Connecteam lets small business owners focus on growing their business.Furthermore, all data is securely housed within Connecteam’s robust cloud database.Top featuresDedicated work chatForms and checklistsEmployee schedulingTask managementPricingBasic: $29 per monthAdvanced: $49 per monthExpert: $99 per monthFree plan: Available17. Wave for financial managementWave is accounting software tailored for entrepreneurs, offering an array of features such as invoice, payment, and payroll management and receipt tracking.This software for small businesses alleviates the burden of manual bookkeeping by monitoring your expenditures, managing invoice distribution, producing financial summaries, and reconciling your books.One of Wave’s standout capabilities is the extensive customization options for invoices, allowing users to infuse their brand identity fully and leverage functionalities like recurring billing and autopay systems.Top featuresPayroll managementPayment processingInvoice creationPayment trackingPricingFeatures vary in price.Free features: Available18. Stampli for processing vendor invoicesAs your business grows, so will the number of invoices you need to process. Manual accounts payable processes aren’t easily scalable, meaning you can fall behind on paying suppliers as the number of invoices grows.Stampli’s AI-powered accounts payable automation streamlines invoice processing workflows by learning your workflows and automating tedious tasks like invoice data entry and approvals.With industry-leading customer service and no-code integration with accounting systems and ERP, Stampli can help you get ahead of your invoices so you can focus on your business.Top featuresInvoice data capture and codingCustomized approval routingSeamless ERP integrationCentralized communicationsPricingBy quoteFree trial: AvailableBenefits of using small business toolsSmall business tools enhance can efficiency, productivity, and overall success for entrepreneurs.Here are some key benefits of incorporating the best software for small businesses in your operations:Enhanced productivityProductivity tools like project management software and time-tracking apps help businesses keep projects on schedule and ensure that team members are working efficiently.This kind of small business software provides a clear overview of tasks and deadlines, making it easier to manage workloads and prioritize tasks.Improved efficiencyAutomation features in small business tools streamline repetitive tasks, allowing agents to focus on more strategic and creative aspects of their work.Project management tools help organize tasks and deadlines, reducing time spent on coordination and improving overall workflow.Competitive edgeSoftware for small businesses empower companies to compete with larger counterparts by providing access to sophisticated technologies and functionalities at an affordable cost.Staying technologically competitive enhances a business’s ability to attract customers, partners, and investors.Streamlining operationsSmall business tools are designed to automate and simplify various business processes, which can save time and reduce the likelihood of errors.Improving customer relationsCRM systems are invaluable for managing interactions with customers.They help businesses track customer information, sales opportunities, and service issues, leading to better customer service and increased customer satisfaction.Cost savingInvesting in quality software can lead to significant cost savings over time for small businesses.By automating tasks and enhancing efficiency, businesses can keep labor costs low.CollaborationMany small business tools offer collaboration features that enable team members to work well together, regardless of location.Businesses with remote employees or multiple locations particularly find this beneficial.ScalabilityAs a business grows, its needs change. Small business tools are often scalable, meaning they can grow with the business.This scalability ensures that businesses don’t have to switch tools as they expand, providing continuity and stability.Why choose LIKE.TG for small business customer support?For small businesses, every customer interaction is a chance to build success. Choosing the right customer support solution is paramount as you grow.LIKE.TG is a standout choice, offering a comprehensive and tailored approach to take care of the unique needs of small businesses.Following are some of the reasons LIKE.TG is the ideal small business software partner to elevate your customer support:User-friendly interface: LIKE.TG boasts an intuitive and user-friendly interface, ensuring that small business owners and their teams can quickly adapt and utilize its powerful features without a steep learning curve. The simplicity of navigation allows for efficient customer query resolution, making it an ideal choice for businesses of all sizes.Robust ticketing system: The heart of any customer support platform is its ticketing system, and LIKE.TG excels in this regard. The ticketing system organizes and prioritizes customer inquiries, streamlining the support process. Automated ticket assignment and tracking features ensure that no customer concern goes unnoticed, leading to timely and effective resolutions.Scalability: As small businesses grow, their customer support needs evolve. LIKE.TG is designed to scale with the business, accommodating increased customer interactions and team expansion.Affordability: LIKE.TG recognizes the budget constraints of small businesses and offers an affordable yet feature-rich solution. Small businesses can enjoy the benefits of a robust customer support platform without going broke. LIKE.TG’s pricing structure is transparent, allowing businesses to plan and scale without unexpected financial burdens.Efficient knowledge base management: Empower both customers and support agents with a comprehensive knowledge base. LIKE.TG enables businesses to create and manage a repository of articles, FAQs, and guides, reducing the volume of questions employees need to answer individually. A well-maintained knowledge base contributes to faster query resolutions, freeing up support agents to focus on more complex issues.Customization: Recognizing that each small business has its own set of requirements, LIKE.TG allows for extensive customization. Tailor the software tool to align with your specific support processes, ensuring a personalized and effective customer service approach.Robust reporting and analytics: LIKE.TG lets small businesses use robust reporting and analytics tools. Gain insights into customer interactions, ticket resolution times, and overall performance. Armed with these insights, you can make informed decisions, identify areas for improvement, and continually improve your customer support strategy.Utilize small business tools to elevate your businessEffective management of a small business hinges on the utilization of the right tools for your unique tasks.Whether it’s streamlining project management, managing finances, or boosting team collaboration, the small business tools mentioned in this post are worth considering for small businesses striving for growth and sustainability.By embracing these small business tools, entrepreneurs can navigate challenges, seize opportunities, and ultimately, pave the way for lasting success.Related articlesTop 10 Free Help Desk Software and Ticketing Systems in 202315 Best Issue Tracking Software Solutions for 202312 Best Knowledge Management Software Solutions in 2023
What is Customer Intelligence? Benefits and Best Practices
What is Customer Intelligence? Benefits and Best Practices
In the information age, understanding your customers has never been more critical.With an ever-increasing amount of data at their fingertips, businesses can no longer afford to make decisions based on hunches, since their competitors certainly are not.Customer intelligence (CI) is a powerful tool that can assist businesses in truly understanding their customer base’s needs, behaviors, and preferences.This article will dig into the concept of customer intelligence, its importance, its different types, and how to use it to drive your business forward. What is customer intelligence?Customer intelligence refers to collecting and analyzing information related to customer behavior, needs, and preferences to understand them better.It involves collecting data from various sources, such as transaction records, social media interactions, and customer feedback.This data is processed using analytical tools to provide actionable insights that form marketing strategies, product development, and customer service improvements.Types of data used in customer intelligence and use casesCustomer intelligence analyzes various data types that help businesses understand their customers better.Following is an overview of each type and strategies to utilize them.Transactional dataTransactional data is any information about the purchasing history of customers. This information includes:What they boughtWhen they boughtHow much they spentPreferred payment methodsUse case:Use transactional data to create loyalty programs or offer tailored discounts. Companies can also predict future buying behavior based on past transactions.Behavioral dataThis data tells how customers interact with your products, services, and websites. These include:Purchasing patternsBrowsing historyUsage frequencyUse case:Implement personalized recommendations based on past behavior.For example, an e-commerce site can suggest products like or related to those a customer has previously bought or viewed.Psychographic dataPsychographic data provides insight into customers’ needs and preferences, which helps businesses create more targeted marketing strategies.Some kinds of psychographic data include:LifestyleInterestsValuesAttitudesMotivationsPersonality traitsUse case:Craft marketing campaigns that resonate with specific psychographic segments.For instance, a company selling outdoor gear might target adventurous and nature-loving individuals by aligning its messaging with these values.Demographic dataDemographic data is any information about the personal and essential characteristics of customers.These characteristics include:AgeGenderIncomeEducationMarital statusOccupationLocationUse case:Tailor marketing messages and product offerings based on demographic segments.For instance, if a company sells skincare products, it might create different marketing campaigns targeting different age groups or genders.Attitudinal dataAttitudinal data provides information about customers’ sentiments on the company, its brand, its products and services, and its support team.Some kinds of attitudinal data include:Customers’ explicit opinionsCustomers’ perceptions about product or service qualitySatisfaction levelsUse case:Gather feedback through surveys, reviews, or social media interactions to understand customer sentiment.Utilize this data to improve products and services or tailor customer support experiences to address expectations.How to collect customer intelligence dataThe method used to collect customer intelligence data depends on the nature of the business, industry, and the specific information needed.Following are some common methods.Surveys and questionnairesEmploy online or offline surveys to gather valuable customer insight.Craft concise questions to extract specific feedback, preferences, and opinions, and ensure an efficient and user-friendly experience.Implement feedback forms strategically at various touchpoints, such as post-purchase, on your company website.Collecting immediate feedback allows for real-time adjustments and improves the customer experience.Social media listeningLeverage social media platforms to track and analyze customer sentiments, comments, and discussions.Use advanced tools to monitor brand mentions, identify trends, and promptly respond to customer feedback.Customer interaction historyExtract insights from the stored history of all customer interactions with support teams. Analyze common customer questions, issues, and feedback to address concerns and enhance customer satisfaction.Online reviews and ratings monitoringYou can also collect customer intelligence data by monitoring and analyzing online reviews and ratings on your company websites, industry review sites, and community forums.Use customer feedback to identify strengths and weaknesses, address concerns, and showcase positive experiences.Loyalty programs and data analysisAnalyze loyalty program data, such as repeat purchases, reward redemptions, and engagement levels.More than 83% of customers globally responded that being part of a loyalty program affects their choice in making repeat purchases from the same brand.Monitor the data to see if that’s true for your program.How to use customer intelligence analyticsBusinesses can use customer intelligence analytics to gain a deeper understanding of their customer base and tailor their products to them.Here are several ways that businesses can utilize customer intelligence analytics to drive success.To segment your customers and customize offeringsDelve into customer intelligence data to categorize your audience based on their actions, preferences, and demographic details.By doing so, you can customize marketing initiatives and create personalized interactions, leading to heightened satisfaction and more active engagement among customers.Anticipate customer actionsEmploy predictive analytics to forecast customers’ future actions and preferences. This forward-looking approach aids in:Identifying upcoming trendsPinpointing customer requirementsSpotting potential attritionEnabling preventative actions to be takenEnhance your products and servicesGain insight into customers’ likes and dislikes by examining their feedback and how different customers interact with the brands.These valuable revelations about customers’ preferences can help you improve your products and services to match customers’ expectations.Create and refine effective marketing strategiesEvaluate the effectiveness of your marketing tactics across various platforms.Pinpoint the mediums or campaigns that deliver the highest returns on investment and refine your marketing strategies to enhance efficiency and reduce expenditure.Boost customer retention and loyaltyDetermine the elements instrumental in retaining customers and nurturing their loyalty. Harness this information to design loyalty schemes or initiatives that resonate with your customers, cultivating enduring connections.Customer intelligence best practicesThe following are customer intelligence best practices that companies in a variety of sectors can apply.Develop a complete strategyDevelop a comprehensive plan to collect relevant data from various sources, identify the best tools and methods to analyze the data, and then schedule time to examine and discuss the results.By having a complete strategy for collecting, analyzing, and utilizing customer intelligence data, you can aid its adoption and benefits to your company.Collect customer dataGather information about your customers from different sources to help you understand their behaviors, preferences, and needs. Customer data can be collected from sources such as:Interactions with customer serviceSurveysSocial mediaPurchasing patterns and website usageBusinesses should not only gather valuable customer data but also ensure it’s used responsibly.Analyze customer intelligence dataIn analyzing customer intelligence data, businesses can gain deeper insights into their customers’ behaviors and preferences, leading to more personalized and effective strategies that drive customer satisfaction and business success.Utilize insights from customer intelligence analyticsProvide your organization with useful conclusions after the analysis stage.Dashboards and reports facilitate the revelation and exchange of customer intelligence insights.To inform future marketing and customer care initiatives, analytics findings should be discussed and solutions both implemented and tracked to test their efficacy.Build a customer-centric cultureMake sure your team always has the consumers at the center of everything they do.This involves prioritizing the needs and preferences of the consumers, or at least knowing how to make them feel you do.Businesses with happy customers yield greater profitability, attract more consumers, and improve customer satisfaction.For this reason, before executing actions that may affect customer experience, firms should evaluate customer intelligence.Privacy and complianceCustomers have very high expectations when it comes to how you secure their data. Prioritize ethical use of consumer information by following data protection standards and respecting customer privacy.This is crucial for preserving your reputation and building trust with clients. Mishandling data can harm your business on many fronts.How can customer intelligence benefit your business?Customer intelligence in a business can significantly impact various aspects of operations. Following are some key advantages.Increases customer loyaltyCustomers are more likely to stick with a brand that understands their needs and consistently meets or exceeds their expectations.Personalization of experiences based on customer intelligence and ensuring customer satisfaction leads to increased customer loyalty.Enhances customer experienceBy understanding customer desires and behaviors from customer intelligence data, businesses can tailor their marketing, services, and interactions to meet customers’ individual preferences, leading to personalized and satisfying experiences.Better customer serviceMetrics of customer intelligence data help highlight common support issues and customer pain points, enabling support teams to plan faster and more effective resolutions.Analytics results also help form training and development programs for customer service representatives to improve their skills and knowledge.Informed decision-makingInsights derived from data empower companies to make well-informed choices regarding their marketing tactics, product innovation, and the distribution of resources.Understand customers betterCustomer intelligence offers in-depth insight into customers’ interactions with a business, helping these businesses to know their clients better.This enables businesses to accurately forecast the motives driving their customers’ actions and purchasing decisions.For instance, by grasping why customers initiate calls, a company can better anticipate (and strategize to diminish) the calls received in a call center.Competitive advantageBusinesses that leverage customer intelligence platforms effectively gain a competitive edge.By staying aware of market trends and consumer preferences, companies can anticipate changes in the industry and adapt their strategies more rapidly than competitors.Increases sales and revenueBy understanding and predicting their customers, businesses can take advantage of and upsell, cross-sell, and promote repeat purchases.This leads to more sales opportunities and ultimately increased revenue.Embrace customer intelligence as a cornerstone of your strategyIn a commercial environment, possessing customer intelligence is not merely a benefit but essential.Grasping the subtle details of how customers act and what they prefer enables companies to lay the groundwork for ongoing expansion, enhanced customer contentment, and a distinct competitive advantage in the marketplace.Organize a live demo to experience how LIKE.TG can help your company enhance its customer intelligence. Start a free trial to experience its many capabilities. If you have any questions, feel free to contact the LIKE.TG support team.Did you find this article to be useful? How should we use customer intelligence analytics to collect and analyze customer data to improve customer service?Please feel free to leave comments in the space provided below with your thoughts and recommendations.Related articlesCustomer satisfaction survey questions in customer serviceWays to build and organize customer support team
LIKE.TG 2023: Reflecting on the Year’s Updates and Achievements
LIKE.TG 2023: Reflecting on the Year’s Updates and Achievements
The onset of the new year means the start of a new chapter! 2023 will always hold a special place in our memory due to the remarkable productivity of our LIKE.TG team.In dynamic environments that require flexibility, creativity, and a steadfast dedication to fulfilling customer needs, LIKE.TG remains a vital solution, constantly pushing the boundaries of what is expected from help desk ticketing software.In 2023, LIKE.TG continued to evolve, introducing new functionalities and enhancements to help organizations manage their customer support more efficiently while integrating more advanced features and adapting to the changing needs of businesses.From product enhancements to community engagement, this year has been marked by significant strides that have not only elevated the LIKE.TG experience but have also left a lasting impact on businesses relying on it.We’ve incorporated enhancements that align with our customers’ preferences, improved the level of our product by focusing on reinforced security and better performance, and implemented innovative functionalities within the LIKE.TG platform.Join us as we look back at all the changes to LIKE.TG in 2023, encompassing everything from the rollout of new updates to significant improvements.Artificial intelligenceTicket summarizationRephrasing toolMultilingual supportArticle summarizationSEO attribute suggester for KB articlesAI-suggested ticket responseTicketing systemMultilingual support for ticketsTicket approval moduleForward tickets featureTicket count widgetActivity moduleWorklog optionWebhook support to enhance functionalityAddition of custom activity typesSave activity filters as viewsAddition of email delivery logsKnowledge baseEnhanced search functionalityMultilingual supportAccess restrictions for knowledge base articlesSupport for bulk restoration of deleted articlesSupport for bulk permanent deletion of articlesMobile applicationIntroducing mobile appActivity moduleImproved UI for the switch account featureIntegrationsOneDrive integrationMicrosoft integrationAzure DevOps integrationJira integrationSlack integrationShopify integrationReports and analyticsAgent performance dashboardContact performance dashboardWorklog reportTicket conversation report Artificial intelligence (AI)In 2023, artificial intelligence(AI) continued to be a driving force across industries, with notable applications and advancements.AI is not just a buzzword; it’s a groundbreaking advancement that is enhancing efficiency and unlocking impressive possibilities.We incorporated AI into LIKE.TG as a strategic move to maintain our customers’ competitive edge given the rapid rise of artificial intelligence within the customer service industry.With AI seamlessly integrated into LIKE.TG, we’re welcoming a wave of efficiency, responsiveness, and intelligent assistance that redefines the way you manage customer inquiries and support requests.This integration of AI assist into LIKE.TG’s customer service software and knowledge base system represents our commitment to providing innovative and efficient solutions for modern customer support challenges.It’s a major step in creating a support ecosystem that combines the best of human expertise with the speed and accuracy of artificial intelligence.The following are some of the notable functionalities of AI in LIKE.TG:Ticket summarizationThis function streamlines agents’ workflow by offering brief overviews of customer interactions, which enhances productivity.It contains key information such as the purpose, sentiment, and a brief overview of the conversation.Rephrasing for error-free repliesUsing the rephrase or grammar-check tools, agents can craft responses to customers that are both professional and grammatically accurate.Multilingual supportThis functionality lets agents instantly translate content within LIKE.TG and communicate with customers in their preferred languages.Knowledge base article summarizationThe summary tool in the knowledge base presents users with short and to-the-point summaries of long articles to help them understand the content faster.SEO attribute suggester for knowledge base articlesThis tool is designed to boost the SEO effectiveness of your knowledge base articles.It uses AI to examine your article’s content and creates a search-engine-optimized title and meta description to increase your organic search traffic.AI-suggested ticket responseThis functionality provides pre-written responses or templates that are automatically suggested to customer service agents based on the content of customer queries.These suggestions aim to streamline response times, maintain consistency in communication, and improve overall efficiency.Ticketing system with seamless approval moduleIn the ever-evolving scope of customer support, staying ahead means continuously innovating and enhancing the tools that empower businesses to deliver quality service.To that end, we added features in ourticketing systemover the past year that elevate your support experience, streamline operations, and ensure that you provide unparalleled service to your customers.Some of the impressive updates and new features are:Multilingual support for ticketsIn the global business environment, the ability to provide customer support across multiple languages is essential for reaching a wider audience and ensuring customer satisfaction.We expanded the accessibility of LIKE.TG to a broader audience by incorporating additional languages, bringing the total number of supported languages to 26.This advancement allows customers to interact with LIKE.TG using the language they are most comfortable with.Ticket approvals moduleThe ticket approval functionality allows agents to generate requests for approval within the context of a ticket.Forward tickets to external usersThe ticket forwarding function lets customer service representatives forward help desk inquiries to other agents, customers, or third-party vendors.Ticket count widget in customer portalWe also added a new count widget to the ticket module within the customer portal to allow customers to view the total tickets, as well as the number of pending and resolved tickets.Activity module to enhance productivityThe activity module was developed to boost agents’ efficiency and enhance ticket resolution speed by dividing the steps needed to solve a problem into more manageable, smaller tasks.The following are the notable updates to the module:Worklog optionThe activity module has been updated to include the worklog functionality.Worklogs offer valuable information that can enhance the efficiency of time management, the distribution of resources, and the strategizing of project schedules.Webhook support to enhance functionalityActivity events are now incorporated into webhooks, allowing immediate data transfer from the activity module to third-party applications.Addition of custom activity typesUsers can add new, custom activity types in the admin module’s activity fields. The latest update enables users to add up to ten custom activity types.Save activity filters as viewsThis update allows users to save activity filters as views, like ticket filters, for improved organization and monitoring of activities.Addition of email delivery logsThe delivery logs functionality, previously included in the ticket module, has been included in the activity module.This functionality offers a comprehensive overview of all email interactions and a record of each activity.Knowledge base with multilanguage capabilitiesFor information management in businesses, a robust knowledge base serves as the fundamental building block for efficient customer support and seamless internal collaboration.At LIKE.TG, we believe that knowledge is a dynamic force that drives success.With this year’s new features and updates, our knowledge base softwarehelps you build more than just a repository of information, it helps you build an invaluable tool that empowers your business.Here are some of the major updates:Enhanced search functionalityWe enhanced the processing of search queries and the ranking of search results to increase the effectiveness and efficiency of the search feature.Multilingual supportWe enhanced the communication and information sharing capabilities of the LIKE.TG knowledge base platform by introducing multilingual support.Additionally, knowledge base content can be created in various languages, promoting a more customized and accessible experience for users.Access restrictionsThe visibility of the knowledge base portal can be limited to specific users. Access can now be granted to all users or solely to logged-in users.Bulk restoration of deleted articlesWe rolled out a new bulk restoration feature, enabling the simultaneous revival of multiple deleted knowledge base articles.This innovation significantly cuts down on the time and effort required to recover numerous articles.Bulk permanent deletion of articlesThis new functionality allows users to permanently remove knowledge base articles in bulk, streamlining the process and cutting down the time and effort required to delete numerous articles simultaneously.Introducing the LIKE.TG mobile applicationWe have launched a mobile application integrated with the LIKE.TG platform. This announcement indicates that users can now access LIKE.TG services or features through a dedicated mobile application.This year, we reached a huge milestone for LIKE.TG’s convenience and connectivity: our brand-new mobile application!This application redefines the way you engage with LIKE.TG services on the go. It boasts a sleek and intuitive design, ensuring that every interaction feels natural and effortless.Navigating through the application is a visually pleasing experience, setting the stage for an enjoyable journey from the moment you launch it.Here are some of the app’s notable features:Activity module to boost user engagementThe activity module, once solely available on the web version of the agent portal, is now integrated into the LIKE.TG mobile application.With it, agents can track and manage their activities on the go, with the added convenience of receiving real-time notifications directly on their mobile devices.Improved user interface for the switch account featureThe user interface of the switch account function was improved, ensuring a smoother and more visually attractive user experience.New third-party integrationsEnhancing the efficiency of the support process is crucial, and incorporating external applications plays a significant role in this.LIKE.TG customer service software simplified the way support teams manage and engage with their tasks by introducing these new capabilities on top of the previous integrations:OneDrive integrationLIKE.TG added integration with OneDrive, allowing users to explore and attach files directly from OneDrive.Microsoft Teams integrationLIKE.TG implemented integration with Microsoft Teams, providing users with a streamlined and robust platform designed to enhance communication.Users can receive many essential LIKE.TG notifications through Teams, such as the creation of new tickets, ticket updates, notes added to tickets, and more.Azure DevOps integrationIncorporating Azure DevOps lets the support team and product engineers work together more effectively and remain up to date with the current progress of tasks.Jira integrationUsers are now able to generate Jira issues directly within BoldDesk. This new functionality supports the automatic association of Jira issues with corresponding tickets.Slack integrationLinking LIKE.TG with Slack allows users to get real-time alerts directly in their conversations and group spaces for any new or modified tickets, additional responses, or various activities happening on the LIKE.TG platform.Shopify integrationThe integration with Shopify has been upgraded to enable direct cancellation and refunding of orders through BoldDesk.Reports and analytics with advanced featuresAt LIKE.TG, we understand that reports and analytics continues to be the backbone of businesses, providing actionable insights that drive strategy and growth.As we made modifications to this feature, our goal was to empower organizations with the tools they required to extract meaningful insights and drive success.The future of data awaits, and with these advancements, businesses can navigate it with confidence, agility, and a clearer vision than ever before. Let’s dive into the latest major updates:Agent performance dashboardThe agent performance monitoring dashboard tracks and analyzes the output of individual agents and groups.The display includes visualized representations of data derived from ticket and message metrics, CSAT scores, cumulative time spent on tickets, and SLA performance statistics, all over a specified time period.Contact performance dashboardThis dashboard is useful for monitoring and examining customer-generated inquiries and updates.It presents visualizations derived from CSAT scores, ticket statistics, and SLA statistics for breached tickets over a specified period.Worklog reportA worklog report combines all recorded work entries from tickets into a single location.It allows for a complete overview of the work logged by agents, including both billable and non-billable time.Ticket conversation reportThe ticket conversation report is designed to monitor and evaluate interactions occurring within tickets.It delivers insight into the dialogues between customers and support representatives, presenting an effective method for reviewing these communications.The report showcases statistics, such as the number of:Unique ticketsContact updatesAgent updatesUnique agentsNew feedback portal: Share your thoughts and make a differenceAs a forward-thinking company, we are continuously seeking ways to enhance our service and ensure our clients are receiving fulfilling interactions.We unveiled a fresh feedback portal within LIKE.TG to simplify the process for you to share your insights and suggestions on how we can improve your experience with BoldDesk.LIKE.TG achievements and recognitionsLIKE.TG has expanded its global presence in 2023, reaching new markets and connecting with more businesses around the world.In our journey this year, we were able to achieve the following:LIKE.TG earned the Crozdesk’s Quality Choice Award and Happiest Users Award.LIKE.TG became SOC 2® Type 2 compliance certified.LIKE.TG was recognized as a high performer in the G2 Summer 2023 Grid® Report.LIKE.TG won a 2023 Rising Star Award from FinancesOnline.In addition to these accomplishments, LIKE.TG achieved top 5 ranking on Product Hunt.We were excited to announce that LIKE.TG made its debut on Product Hunt on December 11, 2023, and earned the remarkable fifth spot on its top products launching that day.This achievement is a testament to our commitment to excellence, innovation, and empowering businesses with cutting-edge solutions.What exciting plans do we have for 2024?As we turn the page on 2023, the future looks even more promising for BoldDesk.With a solid foundation of innovation, user-centric design, and a commitment to customer success, the platform is guaranteed to continue leading the way in revolutionizing customer support.We’re excited to continue pushing boundaries, innovating, and empowering businesses to deliver exceptional customer service in 2024 and beyond.Stay tuned as we pave the way for an even more exciting and impactful future with the following features for our upcoming releases:Live chat moduleInstant messaging integration with WhatsApp, Facebook, and X (Twitter)Custom reportsSumming up LIKE.TG in 2023LIKE.TG’s 2023 was a year of evolution, growth, and customer-centric advancements.We want to express our gratitude to the LIKE.TG community for its continuous support and engagement. Here’s to another year of bold strides, growth, and transformative excellence in customer support!The journey so far has been incredible, and we are excited about what the future holds.As you know, we’re always striving to improve, and your feedback is invaluable to us.Whether you’ve got a suggestion, encountered an issue, or simply want to share your thoughts, we want to hear from you.Your feedback is crucial in helping us understand what we’re doing well and where we can make improvements.Register a LIKE.TG account to start consistently delivering outstanding support to your customers.Reach out to our support team to arrange a live demo. Alternatively, you can begin a 15-day free trial.Related blogsLooking Back at LIKE.TG in 2022: A Year in ReviewRelease Announcement—March 2023 New FeaturesLIKE.TG Release Announcement: May 2023 New Features Update!LIKE.TG Release Announcement: July 2023 New Features Update!LIKE.TG Release Announcement: September 2023 New Features Update!LIKE.TG Release: November 2023 New Features Update!
How We Achieved the 5th Position Product of the Day on Product Hunt
How We Achieved the 5th Position Product of the Day on Product Hunt
LIKE.TG is excited to announce its official launch on Product Hunt. This is a great achievement for our team. It is a testament to our dedication and determination to develop the best customer support software, which we believe will revolutionize the way companies interact with their customers.In this article, we’ll share some insight about our preparation for the Product Hunt launch and what we learned. What is Product Hunt?Product Hunt (PH) is a community-driven platform for showcasing new software, apps, hardware, and anything tech related.Product Hunt helps with the following:Increase product visibilityAttract feedback from the communityGather insight on product featuresEstablish a user baseCreate excitement about a productA successful launch on Product Hunt can result in business growth, brand recognition, and partnerships through affiliate marketing. It’s a chance to showcase your work to a worldwide audience.Who we areSyncfusion is a software company that offers UI widgets for developers across various development platforms. We have over 30,000 customers, including most Fortune 500 companies.LIKE.TG is our cloud-based customer service software packed with features that help businesses effectively organize and manage all support requests and inquiries in a centralized platform.It can be used to automate repetitive tasks, manage support agents’ workflows, streamline collaboration, and improve other customer support operations.With LIKE.TG, support agents can efficiently address customer needs while ensuring smooth operations within their current tech infrastructure.LIKE.TG has the following features that enhance the customer service experience for both agents and customers:Ticketing system: Consolidates support requests to a single platform, routes them to the right agents, and enhances team collaboration.Knowledge base software: A centralized information hub that provides customers with the ability to help themselves. It can also be used internally to assist agents.Workflow automation: No-code automation lets you create a customized workflow for your support team and streamline repetitive manual tasks in the ticket life cycle with ease. It also supports the implementation of SLAs to set response and resolution time frames automatically.Task management: Review support tickets and related activities in a single platform.AI-enhanced assistance: Speeds up the resolution of support queries by summarizing tickets and helping compose responses.Reports and analytics: Integrated reports and dashboards deliver informative, up-to-date data that assists support teams in making well-informed choices for enhancing customer service.Why we built LIKE.TGThe journey to build LIKE.TG started when we at Syncfusion discovered a gap between advanced help desk software solutions that were expensive and simpler alternatives that were much more affordable.There was a need for help desk software that could cater to small- and medium-sized businesses looking for a comprehensive yet cost-effective solution for their growing support teams.In response, we developed LIKE.TG, an affordable and highly customizable help desk solution to help businesses of all sizes—from startups to medium-sized businesses, to large enterprises—provide outstanding customer service.LIKE.TG was first used by our internal IT support team. After we were highly satisfied with its performance and the usability of its features, we released LIKE.TG to the public.What did we accomplish?When we launched LIKE.TG on Product Hunt, we reached a significant achievement: LIKE.TG earned the fifth position for the Product of the Day on December 11, 2023.This success not only affirmed the dedication and effort of our team, but also highlighted the value and potential of LIKE.TG in the customer service SaaS market.In addition to being in the top five products of the day, our Product Hunt launch yielded 587 upvotes, 208 comments, and 721 followers.What we did to prepare for the Product Hunt launchHere are some ways we prepared for a successful Product Hunt launch:Created a concise product page and accounts for LIKE.TG team leadsThe purpose of LIKE.TG is succinctly communicated on our PH page.Several leaders of the LIKE.TG team created Product Hunt accounts so that they could directly connect with potential users and engage with Product Hunt’s vibrant community of technology enthusiasts.They can also answer customers’ comments easily.Offered a discountWe paired the Product Hunt launch with a promo code that gives users a 50% discount on all plans for the first year.This code is still up for grabs as a thank you for supporting us on Product Hunt: PH50.We also unveiled an SMB-friendly pricing plan that starts as low as $10 for 10 agents to help customers increase their productivity for less.Built a voter baseTo have a successful Product Hunt launch, we actively involved our current user community, plus colleagues and friends to support us.By nurturing a network of supporters, our goal was to obtain early votes that pushed our product to the front, increasing its visibility and credibility.Pre-launch outreach through social media and emailBy utilizing the influence of social media, we coordinated a campaign to create buzz for our PH debut.Customized posts, teasers, and countdowns on different platforms such as X, Facebook, and LinkedIn aimed to:Engage our desired audienceCapture the attention of active Product HuntersAnnounce our upcoming launchLead our customers to Product Hunt on launch dayLeveraging social media expanded the reach of our debut, going beyond the confines of the Product Hunt platform.Additionally, we sent emails to potential customers prior to the launch to notify them about the day of the PH Launch.Launch announcement videosWe appreciate the power of visual storytelling, and therefore invested in creating a compelling video that vividly demonstrated LIKE.TG’s features and benefits.This video served as a dynamic trailer for LIKE.TG, not only on PH but also across our social media channels and website.What you should expect after a successful launch on Product HuntGreater brand awareness and visibility: Launching on Product Hunt helps your brand gain exposure in the SaaS community, culminating in greater popularity with your target audience.New customers and partners: Active participation on PH offers an opportunity to turn Product Hunters from different communities within the platform into new customers. It also encourages partnerships and attracts investments.Valuable feedback from Product Hunters: The Product Hunt community offers valuable feedback, insights, suggestions, and analyses that can help you improve your product.Increased brand credibility: Earning a top position of in the Product of the Day or Product of the Week helps your brand gain recognition and establishes your business as a significant player in the SaaS industry.Triumph on the horizon: A successful Product Hunt launchLIKE.TG securing the fifth position on the Product of the Day on Product Hunt was a significant accomplishment.This recognition strengthened our belief that we are on the right path in building a product that effectively meets the help desk software needs of businesses and organizations worldwide.To learn more about LIKE.TG and its features, you can book a live demo or schedule a 15-day free trial. You can contact the LIKE.TG support team for more information.We hope this article will help you during your own Product Hunt launch, and we would love to hear about your experiences. Kindly share your reflections in the comments section below.Related articlesLIKE.TG Recognized as a High Performer in G2 Summer 2023 Grid® Report!LIKE.TG: 2023 Rising Star Award Winner!LIKE.TG Wins Crozdesk’s Quality Choice Award and Happiest Users Award!
45 Exceptional Customer Service Phrases (+14 You Should Avoid)
45 Exceptional Customer Service Phrases (+14 You Should Avoid)
Every organization’s success depends on the language used in customer service interactions, as each customer interaction represents the brand.Consistency in customer service can be achieved using exceptional customer service phrases.A survey by Khoros shows that 43% of consumers are more inclined to purchase a brand following a positive customer service experience.Even in the most straightforward support conversations, precise words and appropriate delivery methods can distinguish between a decent and outstanding customer experience.With the right customer service phrases, you can improve your interactions with customers, whether you’re a manager onboarding new staff, an experienced customer support representative, or a small business owner balancing several tasks.This blog covers customer service phrases to avoid using and ones that help you deliver a superior customer service experience. What are customer service phrases?Customer service phrases refer to verbal or written expressions used regularly by support agents to interact with customers.These phrases create rapport and ensure customer satisfaction by conveying a commitment to providing quality service and resolving any issues.These interactions might be over the phone, online, or in person.Excellent customer service phrasesHere are some excellent customer service phrases to use in your everyday interactions with customers:GreetingsIn customer service, it is expected to use a cordial and polite greeting to express warm hospitality and eagerness to provide support.This friendly customer service phrase can make customers feel welcome and inclined to discuss their issues.Inquiring about someone’s well-being provides a human touch and helps customers feel appreciated.A friendly greeting, even when customers are experiencing issues, establishes a positive tone for the conversation and fosters open communication.Some of the common customer service phrases you can use to greet clients include:1. “How are you doing today?”2. “Welcome! How may I assist you today?”3. “Good [morning/afternoon/evening]! What brings you in today?”4. “Nice to meet you. How can I help you?”5. “Thank you for calling [company]. This is [name]. How can I help you?”Pro tips for greeting phrasesStay positive: Regardless of the circumstances, maintain a positive attitude in your greeting. This can influence the customer’s mood and expression.Practice active listening: Once you’ve greeted the customer, pay attention to their response. Active listening helps you understand their needs better.Acknowledging the issueAcknowledge your customer’s frustration and be willing to work together to find a solution. This lets customers know that your team understands their situation.It also reassures them that their concerns are taken seriously and that your agents are committed to helping resolve any issues.The following are some example customer service phrases to acknowledge the issue:6. “I understand this must be [adjective]. Let’s work together to resolve it.”7. “Thanks for bringing this to our attention.”8. “I’m sorry you’re experiencing this issue. Let me help you with that.”Pro tips to acknowledge customer issuesPrompt response: Acknowledge the issue as soon as possible. Quick acknowledgments show attentiveness and care.Be specific: Acknowledge the particular problem or concern raised by the customer. This demonstrates that you’re listening and understand their issue.Don’t dismiss: Avoid dismissing any customer issue.Offering a solutionThe correct words can be your greatest ally while trying to solve a problem. They can ease stress, offer direction, and open the door to a resolution.Letting your customers know that you are eager to help them right away can set a positive tone for the call and make them feel confident that you will work to provide a satisfactory resolution.You can achieve this by telling customers that they have come to the right place, you are trustworthy, and you are ready to assist them in any way possible.Once you have resolved their issue, end the conversation with memorable customer service phrases like:9. “I’m here to assist you. What specifically can I do to help?”10. “I’m happy to help if you need additional support.”11. “Please reach out again.”12. “Here’s what I can do to help you resolve this issue.”13. “Excellent question. I’ll find out for you.”14. “Here is what we can do.”15. “I’ll keep you updated every step of the way.”16. “Your issues have been resolved. Can we assist you with anything else?”When used consistently, these customer service phrases can leave a lasting impression and encourage customers to return.Pro tips to use when offering a solutionCustomize solutions: Tailor solutions to the specific needs and circumstances of the customer. Avoid generic responses.Present options: Offer multiple solutions if possible. Giving choices empowers the customer and shows flexibility.Actively listen: Pay attention to customers’ needs and offer support accordingly, whether communicating through live chat, email, or phone.Asking a customer to wait or to be put on holdWhen needing to review an account or inquire about another resource, employees should use courteous customer services phrases to get permission before putting a customer on hold. Asking for their permission shows that you appreciate them.You can use the following customer service phrases:17. “Is it OK if I put you on hold briefly to confirm [information]?”18. “Great question! Please hold for a minute. I will find the answer for you.”19. “Thank you for holding. I now have the solution.”Pro tips for putting customers on holdSeek permission: Always ask for a customer’s permission before putting them on hold.Specify duration: You can provide the estimated time the customer must wait. For example, “Kindly give me one minute to confirm.”Power words for customer servicePower words such as are powerful and positive responses that show complete agreement and optimism to the customer.They inspire confidence in the customer and convey a sense of trustworthiness.These versatile customer service phrases affirm or show agreement with the customer, assuring you will take care of the issue and deliver a satisfactory resolution.Some of these power words/phrases include:20. “Absolutely”21. “Definitely”22. “Will”23. “I appreciate that.”24. “Surely”25. “Must”Pro tips for power words to usePersonalization words: Include words that personalize the interactions.Reassurance words: Incorporate words that reassure customers and build trust.Respectful language: Use respectful words and customer service phrases that show consideration and professionalism.Apologizing and showing empathyIt’s crucial to use language demonstrating that you are sorry for any inconvenience, costs, or mistakes you have made.Expressing concern is a solid approach that shows empathy. Sincere empathy is the key to delivering excellent customer service.Examples of customer service phrases you can use to apologize or empathize with customers include:26. “I’m sorry this happened. I appreciate your patience as we sort this out.”27. “Our apologies for letting you go through this.”28. “Is there a specific situation you’re dealing with?”Pro tips to show empathySincerity matters: A genuine apology is crucial. Express regret and take responsibility without making excuses or shifting blame.Use empathetic language: Acknowledge the situation’s impact on the person.Gathering and confirming informationChoosing the right word to fill a gap in your message can significantly affect the tone of your response, especially when dealing with an unhappy customer.This avoids misunderstandings and ensures both parties are on the same page before further discussion or actions to address the problem.Some of the best customer service phrases to keep things upbeat while gathering information include:29. “Let me find a solution for you. Please provide me with the following details.”30. “I understand how [adjective] that must be.”31. “Just to confirm, you’re saying [repeat the issue]. Is that correct?”32. “Let me make sure I understand the situation correctly. Please correct me if I’m wrong.”33. “I completely understand your situation.”34. “I would like to understand more about [issue].”35. “Kindly confirm if I have gotten this right.”36. “Would you please tell me more about that?Even when clients make strange requests, remain positive and demonstrate the value of their ideas by using expressions that convey you understand their viewpoint and may consider their suggestions later.Pro tips for collecting informationAvoid assumptions: Refrain from assuming details. Always confirm information, especially when It’s critical to the situation.Summarize: Periodically provide a summary of the discussion to ensure alignment. This keeps everyone on the same page throughout the conversation.Active listening: Focus on what the other person is saying. Listen attentively without interrupting to get all the information needed.Be curious: Show genuine interest in the information being shared. Curiosity prompts more comprehensive and detailed responses.Expressing gratitudeSupport agents use various customer service phrases to acknowledge and express gratitude for feedback, emphasizing their role in facilitating improvements.This reassures the customer that their input is vital and is being considered for positive changes.You can also show gratitude when someone is waiting for a resolution by acknowledging their patience while reassuring them that their concern is being addressed.Some of the customer service phrases to use to express gratitude include:37. “Thank you for bringing this to our attention. Your feedback helps us improve.”38. “I appreciate your patience while we work on this matter.”39. “We appreciate you bringing this to our attention.”40. “Thank you for being our esteemed client.”Pro tips for expressing gratitudeUse their name: Personalize your gratitude by addressing the person by name.Be timely: Express gratitude promptly. Don’t wait too long; timely acknowledgment makes it more meaningful.Follow up: Send a thank you message a few days later. It reinforces your appreciation and shows you haven’t forgotten their kindness.Closing the interactionAn agent can end an interaction with a customer in several ways. They can thank customers for their time, inquire if the customer requires further assistance, provide an open invitation for the customer to reach out again, or give the customer the exact time or date to expect a follow-up.This way, customers will feel heard and valued, and they will be more likely to return. Remember, people’s experiences with your brand become more valuable when they know you’re always happy to help.Support agents can choose any of the following customer service phrases to end a call:41. “Is there anything else I can assist you with today?”42. “Thank you for choosing us. Have a great day!”43. “You can expect an update from us by [date/time].”44. “If you’re ready, I will connect you to the [manager or specialist].”45. “Please let us know if there is anything else we can help with.”Pro tips to close the interactionYou will convey reliability and confidence by keeping your word and interacting with your client promptly.Customer service phrases to avoidA conversation can swiftly change after one or two hurtful words. Here are some customer service phrases to avoid.1. “That’s impossible.”There are situations in which a customer’s request cannot be fulfilled; it’s crucial to handle these situations with caution.Telling clients that something is impossible sends the wrong message: You are not eager to assist them.It’s a useless response. You must assist a customer in resolving any misunderstandings they have. Instead, say, “I sincerely apologize for this and wish we could find a solution for you.”2. “I can’t help you with that.”Understandably, there may be issues that a specific agent or your company cannot resolve. However, negatively stating it outright can bring the conversation to a standstill.It is inappropriate to dismiss their worries and tell them you cannot help. If there is no way to remedy the issue, your support team can still offer advice.Although sending a customer to a rival company is dangerous, it establishes your credibility as a knowledgeable and helpful resource.3. “Your call is important to us.”This phrase, often regarded as an automated message, is generated as an initial greeting when the customer waits.Although following up with customers is important, the sentiment loses meaning if callers feel their concerns aren’t adequately addressed.4. “I don’t know.”Saying “I don’t know” to a customer conveys a lack of interest in finding a solution and can result in a negative experience.As a brand representative, being the most qualified person is essential to assist the customer and maintain your credibility.Customers may not have time to wait for a solution, so it’s best to avoid saying, “I don’t know.” It’s better to find a solution quickly.Use other customer service phrases like, “Excellent question! I’ll find the solution for you as soon as possible” to show you will help.5. “Our apologies for any inconvenience this may cause.”This customer service phrase is commonly used to express regret when a situation might cause inconvenience to someone.The expression attempts to downplay the issue and offer an apology all at once.But be precise and direct rather than relying on a cliched, false phrase.Express your genuine regret and the steps you’re taking to address the situation.6. “Give me one second to look into that …”This phrase shows disregard for customer consent. Ask for a customer’s permission before making them wait for a response or resolution.Support teams should always have a plan for tackling an issue, and they should know how much time they need.7. “Unfortunately, I can’t do that for you.”Refusing to help consumers directly is not a wise strategy. Your clients will immediately cease doing business with you.According to a survey from Zippia,78% of customers bail out of a purchase due to a bad customer service experience.Customers depart when their discontent increases. Instead, focus on your limitations and consider solutions to lessen the impact.8. “I’m sorry you feel that way.”Customers can always tell when someone apologizes but isn’t sincere. A poor apology can potentially inflict more harm than no apology since an apology aims to mend a relationship.It’s crucial to pair it with genuine empathy and a willingness to address the underlying issue or concern. Otherwise, it might be perceived as dismissive or insincere.You can demonstrate your understanding of the customer’s problem by offering a solution.9. “Can I help you with anything else today?”Employees should use specific phrases while providing customer service but must use them at the right time.For instance, using the customer service phrase “Is there anything else I can help you with?” might seem like a clever idea, but if it’s used too early in the conversation, customers might feel like their issues are being hurried.To provide successful customer service, gauge the customer’s mood and respond appropriately to their needs.10. “I’m sorry. I didn’t recognize that request.”Understanding customers’ problems and emotions is essential to resolving their concerns. Don’t feel bad about not understanding. Active listening is the key to success.Rather than reacting hastily, make it your mission to fully comprehend what the other person is saying.Instead, invest your time understanding and properly addressing the customer’s concerns.11. “Thank you for the feedback.”Avoiding the customer service phrase “Thank you for the feedback” while still acknowledging and appreciating customer input requires a bit of creativity and response variation.Consider using insight instead of feedback to give your support encounters a more genuine, upbeat tone.12. “That’s not my job.”This customer service phrase gives your consumers the impression that they are being shuffled around from person to person and that you are unwilling to assist them with their inquiry.They won’t be content with either choice.Help the consumer even if the question is not within your area of expertise. Either seek the solution they need or put them in touch with a knowledgeable person.Alternatively, consider asking, “How can I help?” This exudes eagerness and a readiness to assist while giving the customer a sense of importance.13. “Don’t tell anyone I told you this.”This is an improper approach to win a customer’s trust. It’s a harmful practice. Discussing trade secrets will have damaging effects.You will appear unprofessional, dishonor your company, and harm your firm’s reputation.14. “You misheard me.”This statement implies that the consumer is at fault, even if they did misunderstand what you said.It’s important to refrain from blaming the customer directly for any miscommunication or issue.Remember that the customer isn’t as knowledgeable about the product or service as you are, which can make communication about the situation difficult for them.Say, “I apologize! Can I clarify it for you?” to rectify this.Use excellent customer service phrases to improve your interactionsWorking with customers can be demanding, particularly if you lack the resources and authorization necessary to assist them in finding a solution as soon as possible. Fortunately, you have the power to decide how to react.As you decide which customer service phrases to begin and end with, remember that delivering exceptional customer service requires precise words and appropriate delivery methods.Using the listed phrases, you can improve customer interactions and deliver superior customer service.Please schedule alive demoto see howLIKE.TGcreates a key component for outstanding customer service. Also, free to start afree trialto explore its many features.If you have any questions about the product or its capabilities, please contact theLIKE.TG support team.We’d love to hear what you resonated with after reading this blog. Feel free to share your insights, questions, ideas or experiences on customer service phrases, in the comment section below — Your thoughts count!Related articles50+ Customer Service Email Templates and Best Practices9 Great Alternatives to “Happy to Help”Customer Thank You Notes: Examples and Tips
What Are Cross-Functional Teams? (Benefits & Examples)
What Are Cross-Functional Teams? (Benefits & Examples)
Ever wondered why some companies seem to move forward easily while others struggle to keep up? Chances are that the leading companies have figured out how to implement cross-functional teamwork.Getting teams from different departments and areas of expertise working together is a real key to success.Imagine a business where the marketing guru, the tech wizard, and the customer service champion all sit at the same table, putting their minds together in pursuit of a common goal.New ideas emerge. Challenges get solved faster. The result is a level of creativity and innovation that just isn’t possible when people operate separately.In this blog, we will:Unravel the core principles of cross-functional team collaborationExplore the benefits and challenges associated with managing such teamsProvide examples and top strategies to set up and run cross functional teams within your organization What is a cross-functional team?A cross-functional team is composed of employees from different departments within a company. They work together on a specific project to achieve shared goals.These team members usually have the specific skill sets and expertise necessary to complete the project successfully.Organizations can either assemble a temporary cross-functional team to work on a particular project or form a permanent cross-functional team for all its projects of this nature.For instance, as companies undergo digital transformation, they might need to create a cross-functional team with IT specialists, data analysts, digital marketing experts, and representatives from key business units.The team’s goal would be to integrate digital technology smoothly into all areas of the business.The principles of cross-functional teamwork: The three CsA growing number of companies are recognizing the importance of grouping people with a variety of knowledge to reach a shared objective, leading them to foster greater cooperation across departments.For this cross-functional teamwork to thrive, it must be built upon three foundational elements known as the 3 Cs.CommunicationCommunication in cross-functional teams refers to the active exchange of information, ideas, and feedback among team members to ensure everyone is on the same page.Importance of communicationClear communication helps bridge the knowledge gaps that exist in cross functional teams, promotes transparency, minimizes misunderstandings, and creates a unified work environment.It also ensures that every team member understands the project’s objectives, their role, and those of their colleagues.How to improve communicationTo foster open communication among team members:Schedule regular team meetings to conduct check-insUse collaboration tools like Microsoft Teams or SlackEncourage team members to ask questions or offer feedbackCollaborationCollaboration is the act of team members working together towards a shared goal, leveraging their individual strengths and expertise.Importance of collaborationA recent study by Zippia revealed that 75% of employees rate workspace collaboration as being “very important.”Collaboration helps bring together diverse talents and perspectives, leading to innovative solutions and better decision-making. It also promotes a sense of unity that increases team spirit.How to improve collaborationTo help your team members collaborate better:Encourage an open and inclusive environmentConduct vigorous brainstorming sessions that yield comprehensive solutionsValue each team member’s contributionFoster a sense of shared responsibilityCoordinationCoordination involves organizing and harmonizing the efforts of cross-functional team members to ensure the project is running smoothly.Importance of coordinationWith diverse skills and responsibilities, coordination ensures that everyone is well-aligned with the project’s timelines and overall strategy.It helps prevent duplicated efforts, allows optimal utilization of resources, and aids in a smooth workflow.How to improve coordinationTo build a well-coordinated, cross-functional team:Designate a project managerSet up effective project management processesCreate a project timeline with clear, achievable targetsEstablish clear roles and responsibilitiesUtilize project management toolsTips for building successful cross-functional team collaborationHere are some tips you can consider for building and managing effective cross-functional team collaboration.Establish clear project goals and objectivesBefore bringing subject matter experts together in a cross-functional team, set clear project goals with defined deadlines and milestones.Communicate the purpose of bringing the team together and the expected outcome for all members. This will ensure the team is aligned around a common vision.Select the right team membersChoose individuals who have the necessary expertise and experience to contribute to the team’s objectives.Come up with a diverse team in terms of perspective and departmental background to enhance creativity and innovation.Choose a leaderAppoint a skilled leader who can assign roles to members, facilitate discussions, manage conflicts, and keep the team focused on its goals.The leader should be able to navigate the different departmental cultures and help the team find common ground.Define roles and responsibilitiesClearly outline each team member’s role and responsibilities to avoid clashing or repetition of tasks and ensure accountability.Additionally, ensure that roles are aligned with team members’ strengths and expertise.Foster open collaboration and communicationEncourage open communication and sharing of information across the cross-functional team.Use collaboration tools and platforms to facilitate communication, especially if the team is distributed geographically.Establish strong relationshipsCreate opportunities for team members to get to know each other on a personal level, such as through team-building activities or informal gatherings.Create an atmosphere of trust where members feel comfortable sharing ideas and providing honest feedback.Set up effective conflict resolution proceduresAnticipate and address conflicts early on by establishing clear processes for resolving disagreements.Encourage a culture of constructive feedback and problem-solving rather than blame.Schedule regular meetings and updatesHold regular meetings for the cross-functional team members to track progress, address challenges, and ensure that everyone is still on board and on the same page.Share updates and successes with stakeholders to maintain transparency and support.Measure the team’s performance over timeSelect the appropriate key performance indicators (KPIs) to measure the team’s progress and success.Make adjustments to promote optimal performance and productivity.Hold team members accountable for their contributions but also celebrate achievements as a team.Cross functional teams examplesDifferent companies form different kinds of cross functional teams based on their business setup and the products they deliver.For example, companies that provide customer service software might formulate a cross-functional team to develop a new product.This team may comprise members from the development, product management, customer support, sales, and marketing departments.To ensure a project’s success, each department might be tasked with a given role, for instance:Product lead: Spearheads project execution and makes final decisions.Communications team: Maintains clear, consistent, and open dialogue with all stakeholders outside the team.Product development team: Ensures the technical feasibility and execution of the new product.Product management team: Provides insight into market needs and customer feedback.Customer support team:Contributes opinions on support materials that should be developed and where customers may need extra help.The sales team:Offers perspective on how the new feature can meet customer needs.The marketing team:Devises strategies to communicate the benefits of the product to the current and potential customer base.As the customer service software is utilized, the cross-functional team actively monitors and analyzes user feedback and performance metrics.The marketing team may run campaigns to educate customers about the new feature, while the sales team provides feedback from customers to the product team for further refinement.The customer support team assists customers in leveraging the new functionality and collects firsthand feedback, which is then funneled back to the development team to troubleshoot any issues and make additional enhancements.Through this cycle of feedback and improvement, the cross-functional team ensures that the customer service software consistently meets and exceeds customer expectations.Benefits of cross functional team leadershipAs organizations strive to navigate complex challenges and innovate at a rapid pace, fostering collaboration across various departments becomes a critical factor in achieving strategic goals.Cross functional teams are one key to a company’s success for the following reasons:Help align priorities and goalsBy working in cross-functional teams, members gain a better understanding of overall objectives, the contributions made by each department, and what is required to make those contributions.The team members can better align their efforts.Help build stronger relationshipsTeams that regularly collaborate build an understanding that can help ease the tension that sometimes exists between different groups and smooth over friction points in workflow processes.Yield innovative solutions and enhance problem-solving capabilitiesExposing teams to new perspectives and ways of thinking fuels creativity. Brainstorming and problem-solving together leads to innovative ideas that push businesses forward.Complex business challenges often require input from multiple departments, and cross-functional teams have the collective knowledge and experience to tackle issues that go beyond a single business function.Improve efficiency and productivityWhenever people with complementary abilities work together towards a common goal, the result is greater than the sum of its parts.Cross-functional collaboration can significantly boost team and work output and quality.Enhance communicationWhenever teams work together across disciplines, communication links are strengthened across the organization.This reduces redundancies and makes the flow of information more efficient.Enhance the ability to adapt to changing demandsCross-functional teams have a mix of skills and expertise that enable them to adjust faster to new priorities and challenges, without losing focus.Challenges of managing cross functional teams and how to overcome themWhen a team consists of individuals from various departments and areas of specialization, it’s inevitable that challenges will arise.Communication breakdowns and barriersThe lack of a common language and comprehension of the roles and contributions of different team members can make it hard for them to convey their thoughts clearly.This may result in confusion, misunderstandings, and even potential conflicts.Communication barriers can hinder collaboration, delay project timelines, and ultimately impact the overall success of the team’s objectives.How can you overcome this challenge?Establish clear communication protocolsEncourage open dialogueInvest in building strong interpersonal relationshipsFoster an environment of mutual respectEnsure that each team member’s voice is heard and valuedConflicting prioritiesIndividuals in collaborative teams often have their primary allegiances to their respective functional areas.This can lead to a tug-of-war over resources, timelines, key performance indicators, and project directions.For instance, the finance team could prioritize cost-cutting, which might conflict with the engineering team’s need for high-quality materials.This misalignment not only hinders decision-making and slows progress but can also foster an environment of misunderstanding and tension.How can you overcome this challenge?Balancing these competing priorities requires strong leadership, clear communication, and a well-articulated shared goal that aligns the team’s efforts towards the organization’s objectives.Lack of trust among team membersMistrust within cross-functional teams can undermine the collaborative synergy needed for these diverse groups to operate effectively.When team members harbor doubts about the reliability or competence of their colleagues from different departments, it results in:Hiccups in communicationA reluctance to share information or resourcesLimited innovationUnwillingness to take on additional work and effortIneffective decision-making processA disjointed approach to problem-solvingHow can you overcome this challenge?Choose team members with diverse perspectives and skills, but similar work ethics. Give them a chance to get to know each other in a setting less formal than a business meeting.For example, have the team go out for lunch together one day.Difficulties in defining responsibility and accountabilityThe blend of skills in collaborative teams can be both a strength and a weakness when it comes to determining clear lines of accountability.Each team member may have different supervisors set by their home department, which can lead to confusion over who is responsible for specific tasks or decisions.Without clearly defined roles and responsibilities, there can be an overlap of duties or, conversely, critical tasks may slip through the cracks as each member assumes someone else is accountable.Moreover, the shared leadership structure in cross-functional teams can dilute personal accountability, as team members may feel less individually responsible for outcomes in a group setting.How can you overcome this challenge?Establish a framework for accountability, including well-documented project plans with:Well-defined responsibilitiesRegular progress reviewsOpen communication channelsThis will ensure that all members are aligned and accountable for producing their portions of work in a timely manner.Use atask management toolto break down and schedule tasks, define milestones and deliverables, and ensure everyone stays on schedule throughout theproject life cycle.Miscommunication among team membersWhile team members bring specialized expertise, the differences in background knowledge can lead to misunderstandings, underutilization of skills, and disjointed efforts.The terminologies and procedures that are unique to each discipline further derail collaboration efforts and make communication and alignment difficult.Without a shared understanding, teams may struggle to integrate their efforts effectively, leading to redundant and erroneous work or missed opportunities for working together.The absence of a common knowledge-sharing platform can also hinder innovation, as team members may not be able to find information quickly and fully grasp the potential application of others’ insights.How can you overcome this challenge?Invest in collaborative tools like robustknowledge base softwareto give employees a place to find background information.Schedule regular cross-training sessions to bridge the information divide and familiarize team members with each other’s skill sets.Leverage the potential of cross-functional teams to unlock next-level successThere is a limit to what you can achieve alone, but when you work with others, there is no boundary to your success. Cross-functional teams are the engine that drives successful modern businesses.They break down barriers, bring together diverse talents and skills, speed up progress, and lead to better-rounded solutions.To successfully execute cross-functional teams, tools play a pivotal role, and this is where LIKE.TG shines.LIKE.TG enhances team collaboration and efficiency, providing knowledge base software to give your teams grounding and internal support software to organize tasks.Contact usto schedule alive demoto experience firsthand how LIKE.TG’s capabilities can help you get started with your cross-functional team. Or start afree trialto get instant access today.
10 Best Freshdesk Alternatives for Businesses in 2024
10 Best Freshdesk Alternatives for Businesses in 2024
Certainly, Freshdesk can prove beneficial for specific businesses, but it may not be suitable for everyone. The extensive list of features, while initially appealing, presents a major challenge, as most teams only utilize a handful of specialized capabilities, rendering the rest unnecessary.Stabilizing your customer service needs a better determination of the right help desk software for your company. This calls for understanding your needs and selecting the tools that align with them.This guide will briefly explore the top alternatives to Freshdesk, highlighting their key features, costs, and optimal use cases. Why should you look for Freshdesk Alternatives?Here are some of the reasons why consumers are looking for Freshdesk alternatives, as reviewed and updated from customer reviews, community forums, and other similar sources:Freshdesk’s sophisticated features are only accessible on higher-priced subscriptions, which may not be affordable for everyone.Some users find Freshdesk unintuitive, making it difficult to utilize efficiently.Freshdesk’s integration procedure might be tedious and time-consuming.Many customers have voiced fear that Freshdesk’s functionality may be overwhelming.These reasons make it a significant motivator for customers to seek alternatives to Freshdesk vs Zendesk.Top Freshdesk Alternatives for 2024In our list, many customer service software offers free plans or trials, allowing you to test their features and determine the best fit.Now, let’s dive into the 10 best Freshdesk alternatives and explore their key features and target audiences:1. LIKE.TGWe will, of course, toot our own horn first. LIKE.TG is a perfect help desk software alternative for Freshdesk. This is mainly because LIKE.TG is a modern, sophisticated help desk software that streamlines customer service through excellent customer support tools and self-service features.LIKE.TG includes features like:AI Copilot for customer supportRobust ticketing softwareKnowledge base softwareEfficient help desk automationExtensive help desk customizationCustomer satisfaction surveyMultilingual help deskMobile help desk appIntegrationA user-friendlycustomer portalTask managementInsightfulreports and analyticsTop-notchsecurityBenefits of LIKE.TGBetter usability: LIKE.TG’s user interface is easily accessible for all its users.Unlimited agent pricing: Saves business costs by allowing unlimited agents rather than paying per agent.Free migration: LIKE.TG enables users to transfer from other customer service help desks free of charge.Best multibranding and customization support: Suitable for any business since it offers customizable customer support that users can customize according to their needs. Users can also navigate through the customer service portal to see areas they seek assistance.Emails to ticket conversion: Uses a ticketing system that enables users to track, monitor, and convert emails to tickets from customers to agents.Better customer satisfaction: Works under appropriate SLA’s thus running with the aim of satisfying customers’ needs.Multilingual help desk: Offers a multilingual help desk that bridges language barrier and enhances communication.Enhanced multilingual AI: Provides an AI feature that summarizes ticket conversion and KB articles, translates text into multiple languages, and helps in creation of SEO content articles.Efficient integration: With LIKE.TG’s integration function, users can connect their preferred tools and apps to streamline workflow, clear up clogged data, and boost productivity.Robust automation: LIKE.TG has a robust automation feature which helps in routing repetitive tasks, reducing manual effort, and increasing agent productivity.Integrated mobile help desk app: Offers an up-to-date intuitive mobile customer service app that allows users to work from any location.To know more about LIKE.TG features, refer to this video:LIKE.TG pricingLIKE.TG is a friendly help desk that saves costs for every user. Startups can enjoy free access to LIKE.TG for a full year at no cost.LIKE.TG also offers two pricing styles as follows:Agent-Based plans:Scale: $25 for 3 agents/monthGrowth: $50 for 3 agents/monthEnterprise: $75 for 3 agents/monthUnlimited Agents plans:Essential: $799 per monthPro: $1499 per monthBusiness: Contact us Number of agents: 103100Save with LIKE.TG* agent/month billed annually agent/month billed annually$240/yearScale $25 for 3 agents Additional agents at $15/moGrowth$15 for 1 agent$2,592/yearGrowth $50 for 3 agents Additional agents at $32/moPro$49 for 1 agent$4,548/yearEnterprise $75 for 3 agents Additional agents at $48/moEnterprise$79 for 1 agentTo reach out, don’t hesitate to contact the LIKE.TG support team. You can also start a 15 day free trial or arrange for a live demo.2. HubSpot Service HubHubSpot Service Hub is a cloud-based customer platform for growing businesses. It provides a suite of tools for inbound marketing, sales, and customer service with the goal of helping businesses attract, engage, and delight customers.ProsAll in one platform for marketing, sales, and customer support.Has free CRM.Easy to use.ConsNeed to pay for additional users.PricingPricing starts at $20 per month.3. IntercomIntercom is an alternative that excels in self-service support. It enables businesses to communicate and engage with their customers in real-time.It also allows businesses to have conversations with their customers at different stages of the customer journey, including customer onboarding, support, sales, and marketing.ProsSetting up Intercom takes less time.Has a robust knowledge base.Easily integrates with your website.ConsLacks in reporting and knowledge base customization compared to other options.PricingPricing starts at $99 per month.4. ZendeskZendesk is a robust customer support software suitable for enterprise companies. It is a customer service and engagement platform that provides various tools and software solutions to help businesses manage customer support, interactions, and relationships.It offers a range of features designed to streamline and enhance customer service operations.ProsServes many customization options.Has extensive and powerful reporting and analytics.Robust integration with third-party apps.Supports multiple languages.ConsQuite expensive for small businesses.PricingPricing starts at $19 per user per month.5. Salesforce Service CloudSalesforce Service Cloud is an ideal alternative for teams using Salesforce CRM. Salesforce Service Cloud seamlessly integrates with other Salesforce products to provide a better customer experience.ProsOffers extensive customization options.Easy to set up.Offers free 30-day trial.Allows integrations with over 1,000 other platforms.ConsHas no chat surveys.A bit expensive with no free plan.PricingPricing starts at$25 per user per month.6. Zoho DeskZoho Desk is a better choice for sales-focused teams. It is designed to help businesses manage and streamline their customer service operations.Zoho Desk provides a centralized platform for handling customer queries, support tickets, and other related activities. Moreover, integrating Zoho Desk with your customer service can streamline your customer service operations.ProsOffers a free plan.Provides automation on all plans.Has multiple integrations.Can be accessed on mobile (offers a mobile app).ConsCustomization can be less flexible compared to other platforms.PricingPricing starts at $18 per user per month.7. HappyFoxHappyFox is a suitable choice for teams seeking project management features. It is designed to help businesses efficiently manage and resolve customer inquiries, support tickets, and other types of requests.HappyFox provides a centralized system for tracking and organizing customer interactions, allowing businesses to streamline their support processes and enhance customer satisfaction.ProsSupports live chat.Conducts progressive surveys.Offers case management feature.ConsSome users feel the email management capabilities are insufficient.PricingPricing starts at $29 per user per month.8. Help ScoutHelp Scout is a perfect alternative for growing teams. It provides meaningful tools to enhance the user experience for customers and your team.ProsOffers an interface for tracking emails and replies.Robust tagging system.Comprehensive workflow automation feature.ConsCustomization options for the knowledge base are limited.PricingPricing starts at $20 per user per month.9. KayakoKayako is a customer service software platform that enables businesses to effectively manage and support their customers.It provides a suite of tools and features designed to streamline customer support processes and enhance the overall customer experience.ProsProvides a robust ticketing system.Has multiple departments/groups.User-friendly interface.Has an SLA Management.ConsPricing varies, and ticketing is slow.PricingContact Kayako.10. LiveAgentLiveAgent is an excellent choice for live chat support. It provides best features that increases customer support online.ProsReliable ticket management feature.Has insightful reports and analytics.Supports self-service.Has a back-end tools that make it easy to get new accounts.ConsNew features require extra pay.Complex mobile apps.PricingPricing starts at $15 per month per user.Considerations for selecting the right help deskWhile selecting the best customer service software, you need to consider different issues. The following are some of the factors to consider:Your company’s needs: First, learn what features you need. Secondly, do extensive research on the features the customer service software you want provides.Cost and pricing plans: Learn about monthly and yearly pricing plans evaluating them with your pricing plan.Customer reviews: Check on official sites and learn as you got customers’ reviews about the help desk software.Scalability: Choose a customer service software that can adapt and grow with your company. Start with a starter pack, and if it favors your growth, upgrade to growth packages or enterprise packages.Productivity: Investigate the software’s productivity. The main question you should answer is, can the software help your customer service in handling your daily routine tasks?Integration: Select a customer service software that you can integrate its features with your customer service to simplify your agents’ workload.Support: Select a customer service software that can support you 24/7.Table summary of the 10 alternatives to FreshdeskThe following is a comprehensive table summary of the top 10 Freshdesk competitors.NameFeaturesPricing planLIKE.TGAI in customer supportRobust ticketing softwareKnowledge base softwareEfficient help desk automationExtensive help desk customizationCustomer satisfaction surveyMultilingual help deskMobile help desk appIntegrationA user-friendlycustomer portalTask managementInsightfulreports and analyticsTop-notchsecurityStarting at $25 for 3 agents/month.HubSpot Service hubSimple ticketingTeam mail and shared inboxReporting dashboardIntegration with sales and marketing hubStarting at $20/month/user.IntercomCustomizable messengerAutomated messagesIn-app chatTeam inboxStarting at $99/month/user.ZendeskOmnichannel SupportCustomizable DashboardsAnalyticsAI ChatbotsStarting at $19/month/user.Salesforce Service cloudAI-powered serviceCase managementIntegration with SalesforceCRMStarting at $25/month/user.Zoho DeskMultichannel supportCustomizable workflowsAI-powered chatbotsIntegrationsStarting at $18/month/user.HappyfoxTicketing systemKnowledge base creationHelp desk reportsTask management systemStarting at $29/user per month.Help scoutCollaborationCustom workflowsAutomationReportingStarting at $20/month/user.KayakoMultichannel supportCustomizable chatbotsLive chatSocial media monitoringContact Kayako.LiveAgentChat routingFile transferSocial media integrationMultilingual supportStarting at $15/month/user.Choosing the best Freshdesk alternatives!While choosing a customer service software, you need to have a clear view of the best functionalities and features, pros, cons, and pricing.In summary, the listed Freshdesk alternatives provide a range of features and pricing options to meet your company’s unique needs. By exploring these alternatives, you can find the right customer service solution that aligns with your business goals and ensures excellent customer support.If you’re looking to provide your team with a comprehensive customer service software solution that is user-friendly, affordable and provides a range of cloud-based help desk features, LIKE.TG help desk is the way to go.
What is Average Handle Time and How to Minimize It
What is Average Handle Time and How to Minimize It
Customers are increasingly drawn to companies that can quickly and effectively handle their issues or queries. In a world where time is of the essence and patience wears thin, the speed at which a business responds to its clients can make or break its reputation.Therefore, businesses need to evaluate their support team’s ability to handle its workload efficiently. One way to do this is to measure the average handle time.In this blog, we will discuss what average handle time is, how to calculate it, and tips to reduce it. What does average handle time mean?Average handle time (AHT) is a metric used in customer service departments that measures the average time it takes for a support agent to handle customer issues or resolve tickets.It takes into account all the time spent on an issue, not just the time spent actively talking to customers. It includes the time customers are on hold and the time agents spend working on the issue outside of support calls.A lower AHT indicates a knowledgeable and well-prepared staff capable of promptly addressing customer issues, while a higher AHT indicates the need for additional training to close knowledge gaps or, at worst, deficiencies in the product.AHT is employed to assess the effectiveness and productivity of customer support agents and the overall success of a customer service team.What is a goodaverage handle time?A good AHT varies depending on the company, customer interaction methods, the complexity of issues to be resolved, the products or services offered, and the company’s perception of a satisfactory customer experience.Other factors that determine a good AHT includes:The size of the businessThe unique challenges of the industryThe business’s customer service strategyHow to calculate average handle timeAHT is determined for each communication channel offered by a business due to the complexity and interaction dynamics involved in delivering support.For example, the AHT for phone support is calculated as follows:In the previous equation, the:Total talk time refers to the combined durations of the agent actively conversing with the customer in a call.Total hold time is the total time a customer is placed on hold across all conversations regarding the issue.Total after-call work time is the total time agents spend on tasks associated with a call, such as updating records or documentation.Total calls handled is the number of customer support calls, encompassing both incoming and outgoing calls.The following table lists the AHT formulas for other communication channels:Communication channelAHT formulaEmailAHT = Total time from issue start to resolution / Total number of emailsLive ChatAHT = Total time from chat start to issue resolution / Total number of chatsAHT exampleIf a support agent had 5 phone calls from customers and spent a total of 20 minutes talking to them, put them on hold for a total of 5 minutes, and took a total of 5 minutes to follow up, then the average handle time would be:(20 minutes + 5 minutes + 5 minutes) / 5 calls = 6 minutes per call7 Tips to reduce average handle timeEvery client wishes for the issue they present to the support agents for resolution to be handled in the shortest time possible.The following are some ways a company can reduce its average handle time to improve the customer experience:Enhance access to informationThis involves ensuring that your agents have easy access to all the information they need to resolve a customer’s issue.Providing quick and easy access to comprehensive information can be done with the help of:Knowledge basesContact management systemsCustomer historiesProduct detailsThese reduce the time agents spend searching for relevant data during customer interactions, leading to a shorter AHT.Monitor each support agent’s performanceThis average handle time tip involves carefully keeping track of each support agents AHT to know how fast and efficient they are at providing necessary responses and resolutions to customers.Support agent performance can be monitored using the following the metrics:Hold timeTalk timeNumber of transfersNumber of missed callsBy watching each support agent’s performance, you can identify and address their weaknesses to improve their AHT.Train your support agents frequentlyRegular training sessions keep your support agents up to date with the latest product or service information and support techniques, leading to a reduction in AHT as they are able address issues accurately and promptly.Invest in efficient support toolsProvide agents with advanced and user-friendly support tools, such as:Internal help desk service software: Enhances customer interactions by providing a comprehensive platform for addressing queries and resolving issues. It often includes a ticketing system, knowledge base, automation features, and customization options, enabling businesses to offer prompt and efficient support.Contact management software: Helps businesses manage customer relationships by providing instant access to relevant customer data so that agents can tailor interactions to customer needs, preferences, and expectations.Omnichannel communication: Integrates communication channels like email and social media into a unified system. This enables consistent and seamless communication, allowing businesses to engage with customers on their preferred platforms and in their preferred languages to maintain a cohesive experience.With the aid of these tools, agents can effortlessly manage customer interactions, which improves efficiency in the resolution process and lowers AHT.Implement self-service optionsImplementing self-service options can effectively reduce average handling time by allowing customers to handle simple issues on their own.This can be done by providing the following resources to handle common and repetitive customer queries:Frequently asked questions (FAQs)Community forumKnowledge baseAccording to Higher Logic, 77% of customers have a more favorable perception of organizations that provide self-service options to assist customers seeking support.By encouraging self-help, routine questions can be resolved without customers needing to interact with an agent, resulting in a decrease in AHT as support agents can focus on more complex issues.Utilize workflow automationWith the right help desk software, you can automate repetitive tasks and workflow processes, expediting issue resolution and allowing agents to focus on more intricate aspects of customer interactions.Automation can be used in several different forms:Canned responses: For frequently asked customer questions, canned responses can be used to allow customer support agents to respond quickly and consistently, reducing time spent on each customer interaction.Follow-up actions: Certain follow-up tasks, such as sending updates, email notifications, reminders, and alerts to customers can be automated by defining a service-level agreement (SLA) and enforcing it with your customer support software. This keeps agents from missing support deadlines, decreases overall handle time, and allows agents to focus on the next customer.Provide proactive assistanceCompanies can improve service efficiency and customer satisfaction by being proactive in customer support.This involves anticipating needs and resolving issues before they become larger problems. By addressing potential issues ahead of time, the number of inquiries decreases and issues are resolved quicker. This leads to decreased AHT and increased customer loyalty and trust.Why is average handling time important?When a company strives for an excellent AHT, it enjoys the following outcomes:Increased customer satisfactionCustomers appreciate having their issues resolved in a timely manner. In Time To Win: The Consumer Patience Study, customer experience expert Jay Baer found that 62% of customers feel disappointed when a business responds slower than they expect.Therefore, extending waiting periods and rushing customer interactions just to reduce AHT are likely to result in customer dissatisfaction, potentially leading customers to consider switching to a competitor.A well-managed average handling time is crucial. It demonstrates to customers that their satisfaction is at the heart of the company’s customer service ethos, setting the stage for a successful, long-term customer relationship.Improved customer service team efficiencyAHT helps determine how efficiently customer inquiries are handled by the support team. A lower AHT indicates that agents are resolving issues quickly, leading to more customers being served in less time.By monitoring AHT, companies can identify opportunities to streamline processes and offer better support agent training. This can lead to cost savings for the organization.Better allocation of resourcesUnderstanding AHT can assist in the allocation of resources, management of the workforce, and the creation of appropriate customer support schedules.Observing AHT and its contributing factors ensure that the correct number of agents is present at all times, avoiding the issue of excessive or insufficient staff. Such measures directly influence service levels and operational expenses.Improved customer experienceImproving the quality of customer interactions is a crucial aspect of reducing average handling time for businesses.According to Salesforce, 89% of customer are willing to make another purchase after a positive customer service experience.When customers consistently have positive experiences, they are more likely to become loyal to the brand and may even recommend the company to others.Therefore, it is important to minimize hold time, reduce post-call work time, and resolve issues quickly. All of these lower AHT and result in an enhanced customer experience.Accurate evaluation of agent performanceAHT is just one tool that businesses can use to evaluate the promptness and effectiveness of their support agents in resolving inquiries.AHT can be determined for the entire team or an individual agent. It serves as a useful starting point for defining future training goals and identifying areas for improvement.Combine quality with speed to reduce average handle timeTo improve customer service, organizations need to measure AHT because it provides critical insight into support efficiency, customer satisfaction, and business performance.Optimizing average handle time supports operational objectives and a commitment to excellent service.To provide better customer service and improve the customerexperience, use LIKE.TG. For a live demonstration or to discover the benefits LIKE.TG can offer your support team, start a free trial. Please contactthe LIKE.TG support team if you have any questions.Related articles10 Key Customer Satisfaction Metrics to Measure in 202410 Important Customer Service KPIs to Track9 Effective Metrics to Measure Customer Loyalty
Integrating LIKE.TG with Firmao via Zapier
Integrating LIKE.TG with Firmao via Zapier
In today’s business landscape, the seamless integration of diverse tools and applications has become a pivotal element in the success of many companies. This integration streamlines processes, enhances productivity, and enables a more efficient workflow.One of the instrumental solutions facilitating this integration is Zapier, a platform that connects various apps to automate tasks and boost operational efficiency effortlessly.In this article, we’ll delve into the integration of two significant business tools, LIKE.TG and Firmao, made possible through Zapier.Integrating LIKE.TG with Firmao serves as a prime example of how modern businesses can leverage technology to create a more cohesive and interconnected work environment. What is LIKE.TG?LIKE.TG is customer service software that helps businesses handle support operations by converting support emails into tickets, automating repetitive tasks, and streamlining the workflow.Its automated help desk ticketing tools enable the management of customer service tasks through an online, centralized platform.What is Firmao?Firmao is online CRM software designed to monitor and oversee customer-related information. By establishing a customer database, it streamlines the customer acquisition process, enhances conversion rates throughout the sales journey, and enables effective and thorough service for customers.Firmao plays a crucial role in managing sales departments and functions.Integration purposeIntegration between LIKE.TG and Firmao, facilitated by Zapier, establishes a bridge between these two platforms, letting them communicate and share information seamlessly. This means that data generated or modified in one application can be automatically transferred to the other, eliminating the need for manual input and reducing the risk of errors.How does LIKE.TG’s integration with Firmao work?Zapier acts as the mediator in this integration, enabling users to create automated workflows, known as Zaps, between LIKE.TG and Firmao.A Zap typically consists of a trigger and one or more actions. The trigger is an event in one app that initiates the workflow, and the actions are the tasks that follow in the connected app.For example, a trigger could be a new ticket created in LIKE.TG, and the corresponding action could be the creation of a new client or update in Firmao.This automation ensures that important data is synchronized in real time, providing users with accurate and up-to-date information across both platforms.Critical data is synchronized instantly, ensuring users have precise and current information accessible on both platforms.Available triggers and actionsLIKE.TGCreate contactTriggers when a new contact is created.Update contactTriggers when an existing contact is updated.Create contact groupTriggers when a new contact group is created.Update contact groupTriggers when an existing contact group is updated.Create ticketTriggers when a new support ticket is created.Create ticket noteTriggers when a new support note is added to an existing ticket.Update ticketTriggers when an existing ticket is updated.Create ticket replyTriggers when a new message is added to an existing ticket.FirmaoNew transactionTriggers when a transaction is created or updated.New customerTriggers when a new customer is created or updated.New sales opportunityTriggers when a sales opportunity is created or updated.New taskTriggers when a task is created or updated.Benefits resulting from Integrating LIKE.TG with FirmaoFirmao provides:Data centralization:Customer information and communications are consolidated in a single location, facilitating convenient access for employees and enhancing the efficiency of customer service.Time savings:Quickly generate documents like invoices, quotes, and orders.Automation:Automate simple, repetitive tasks such as sending emails or creating quotes, or more complex activities such as qualifying leads or tracking sales progress.LIKE.TG provides:Improved customer service: With a centralized system for managing customer inquiries, support teams can provide timely and consistent assistance, enhancing overall customer satisfaction.Enhanced collaboration: Promotes collaboration among support team members by providing access to the latest information across departments, allowing for better coordination and faster issue resolution.Efficient issue resolution: LIKE.TG streamlines the process of logging, tracking, and resolving customer issues, leading to quicker problem resolution.Scalability: As organizations grow, LIKE.TG can scale to accommodate increased support needs and a growing customer base.ConclusionThe integration of LIKE.TG with Firmao through Zapier represents a strategic move for companies seeking to optimize their operations. By embracing such integrations, businesses can harness the power of automation to drive efficiency, reduce errors, and ultimately enhance overall productivity.
Customer Expectations: 7 Best Ways to Fulfill Them
Customer Expectations: 7 Best Ways to Fulfill Them
Businesses strive to create a world where every customer’s expectation is not just met but anticipated, where providing support is not just about customer satisfaction, but about creating lasting moments that linger in their customers’ minds.It is no secret that each exchange between a business and a customer serves as a springboard for creating powerful impressions with customers. However, do you know what your customers want?With customers continuously adjusting their expectations and having access to seemingly endless options and information, businesses are now forced to understand customer service expectations better than they ever have before, modify their brands, and support their operations accordingly to establish enduring customer relationships.This blog is a guide to decoding customer expectations. Let’s explore where anticipation meets fulfillment, understanding prevails, and the customer’s voice is crystal clear. What are customer expectations?Customer expectations refer to the standards and quality that customers anticipate when interacting with a company, utilizing a product, or reaching out to a customer service team.These expectations will vary, depending on factors such as:Previous experiencesMarketing messagesIndustry normsType of companyCustomer locationIt’s important to understand that customers have high expectations of your business, and failing to meet their expectations can result in them choosing a competitor.This means that you only have a limited number of opportunities to make a positive impression.Meeting or exceeding customer expectations is crucial for building customer satisfaction and loyalty.Types of customer expectationsCustomer expectations can be categorized into various types based on different aspects of customer interactions with a product, service, or company. Here are several common types:Explicit expectationsThese expectations are the fundamental needs that customers express to you directly throughout their interactions with you. When a customer chooses to purchase from you, they have defined expectations.These expectations may include:Operational costs when using the productThe quality of customer serviceTiming for delivery of updates or new productsIf you sell computers, for instance, a buyer may enter your store with specific requirements, such as a certain price range or set of features they are seeking in a laptop.Implicit expectationsImplicit customer expectations refer to the fundamental presumptions that consumers have about your company, service, or product.Customers have these expectations even though they aren’t explicitly stated.Before their initial engagement with you, customers’ implicit expectations are frequently shaped by:Online researchWord-of-mouth recommendationsPrior customer interactions with related companiesInterpersonal expectationsThese are assumptions or beliefs customers hold about how they will be treated by your support team when they contact customer support.Interpersonal expectations could include:Clear and respectful communicationTrustworthiness and transparencyActive listening by support agentsEmpathy in customer serviceGood conflict resolution skillsDigital expectationsThese are expectations that customers have about their interactions with your business online, be it via social media, interactive PDF documents, interactive assessments, mobile apps, or websites.It is crucial that these channels be simple to use and offer insightful information about your company, its goods, and its services.For example, if you are a restaurant owner, customers would expect the following:A website that is simple to navigateA clear view of your online menu with pricesQuick and reliable channels to inquire about your servicesDynamic performance expectationsThis relates to how customers anticipate your product or service to develop over time to meet their changing requirements.Companies should revise their customer expectations in response to market changes and remain proactive by:Considering competitor advancementsRealigning their business goalsEvaluating new products in the marketWhat are common examples of customer expectations?Fully comprehending your customers’ needs and expectations is vital to the success of your business.The following are some of customer expectation examples that can help you gain insight into your customers’ expectations:High-quality goods or servicesCustomers expect the products they purchase will meet their needs and perform as advertised. They expect products to be well-designed, visually pleasing, and free from defects or issues.This expectation encompasses factors such as:DurabilityReliabilityFunctionalityExceptional self-service optionsCustomers expect self-service options that are user-friendly and built into the customer experience. This enables customers to resolve their queries independently and find answers without the need to contact support.According to a Higher Logic study, 77% of respondents indicate that they have a more favorable opinion of businesses that provide self-service options for customers in need of assistance.Self-service options should meet and exceed customer expectations to enhance the overall customer experience.Common self-service resources include:Knowledge baseHow-to videosCustomer portalsManuals and documentationCommunity forumsTrustworthiness and consistencyCustomers expect businesses to be dependable and trustworthy. They want to be able to rely on the company to consistently deliver on its promises. This includes:Delivering products and services on timeMaintaining established levels of supportFulfilling commitments made during the sales processTransparency and honesty in all activitiesCustomers want businesses to be forthright and transparent about their products, services, pricing, and policies.They expect clear and accurate information to be provided up front, without hidden fees or misleading marketing tactics.Customers appreciate businesses that are honest about any limitations or potential issues associated with their offerings.Personalization and customization of customer experiencesCustomers want experiences tailored to their preferences, needs, and interests. They expect businesses to understand their unique requirements and provide personalized recommendations, suggestions, or solutions.This expectation extends to personalized communication, such as emails or targeted advertisements.Outstanding experience with customer service teamsCustomers expect and deserve to be treated with respect, courtesy, and professionalism at each touchpoint throughout their interactions with a business.Furthermore, they anticipate support agents to be easily accessible, attentive, and responsive, providing timely and helpful solutions when they have questions, concerns, or issues.Availability of various communication channelsCustomers expect ease of access and convenience when reaching out to businesses for support inquiries or requests.This means they expect to be able to contact companies via the channels they are most comfortable with.Omnichannel support allows customers to seek assistance through multiple channels, making it easier for them to connect and interact with support agents for faster issue resolution.Some of the customer communication options that customers expect businesses to use include:Social mediaWebsiteEmailsWeb formsStrategies for managing customer expectationsControlling client expectations is essential to preserving trust and satisfaction. Here are some helpful customer expectations management tips:Gain insight and familiarity with your customer baseTo meet the expectations of your clients, it is important to have a thorough understanding of their needs and interests. Basic demographic data such as age, gender, and location are not sufficient.Therefore, conducting market research by communicating with both new and returning customers can be extremely helpful in understanding what they desire from your business.By paying attention to their responses, you can gain a deeper understanding of what your audience wants and make sure that you are delivering it.Offer omnichannel options based on customer preferencesProviding customers with multiple ways to get in touch with customer service teams can assist in delivering a seamless experience.By merging different communication methods into a single unified workspace, customer service teams can handle all interactions seamlessly and respond to customer inquiries promptly and efficiently.Set clear goals that align with meeting customer expectationsYour support teams, who interact with clients daily, have a big say in whether your business lives up to its customers’ expectations.Establishing defined targets centered around meeting customer expectations is the best way to guarantee that your agents give your clients the level of service they need.Additionally, make a list of the most frequently asked questions and searched topics on the company website and use that to implement an FAQ section or as the foundation of a knowledge base to enable self-service support.Be proactive in your customer service approachThe greatest companies go the extra mile to find out deeper customer expectations when responding to complaints and take proactive customer service measures, such as:Collaborating with the client to plan their customer success journeyAssessing past accomplishments and failed expectationsHandling any potential customer issues that may lead to failure in meeting expectationsAdopt a customer-centric cultureTo ensure business success, it is crucial to adopt a customer-centric approach.This means that the needs and expectations of the customers should be kept at the forefront of all business operations, from the first interaction with the customer to the follow-up after a purchase has been made.By prioritizing the customers and catering to their needs, businesses can build strong and long-lasting relationships with their customers, leading to increased customer loyalty and business growth.Seek your customers’ feedback regularlyCollecting feedback from your customers is a sure way to determine how well your business is satisfying their needs.You should regularly send surveys that ask customers about their:Level of satisfactionEase of access to informationPurchasing processProduct suitabilityBy analyzing this data, you can identify areas for improvement and keep track of your customer satisfaction score to ensure that your customers’ expectations are being met.Find out how your competitors are exceeding customer expectationsCustomers compare experiences between brands. This shapes their expectations when they begin considering your business and its products or services.Focus on enhancing the area where your competitors are outperforming your business.Whatever they’re doing the best, their customers will be very vocal about it in testimonials, case studies, and reviews. Use this information to improve your brand and gain an edge over the competition.Why exceeding customer expectations is importantHigher customer satisfaction: Going above and beyond customer expectations leads to higher levels of customer satisfaction. Satisfied customers are more likely to return and recommend your business to others.Repeat business: When customers are confident that your company will meet their requirements and expectations, they are more likely to return for future purchases.Increases customer loyalty: Providing excellent service and exceeding customer expectations results in loyalty, positive recommendations, and sustainable business growth.Yotpo research found that 59.3% of brand-loyal customers are likely to recommend their favorite brand to friends and family, which results in new networks of prospective customers.Consistency in the quality of customer service significantly influences a customer’s willingness to pay, advocate for, and remain loyal to the brand.Boosts brand reputation: When you exceed your customers’ expectations, they are more likely to share their positive experiences with others, which can have a significant positive impact on your brand image. You can establish a stronger reputation for your brand that will help you stand out in a crowded market.Gives your business a competitive advantage: When customers receive a level of service or product quality that surpasses their expectations, they tend to remember your business and prefer it over others in the future.Reduces churn: Companies frequently deal with customer turnover or client churn. Meeting customer expectations stabilizes the customer relations, lowers the risk of losing business to rivals, and promotes sustainable revenue growth.Meet all your customers’ expectationsThe foundation of any successful business is its ability to meet its customers’ expectations.Get to know your target market and establish clear goals and standards that align with these expectations to ensure you completely satisfy them.By exceeding expectations and actively listening to customer feedback, you can build a reputation for quality and become a leader in your industry.Remember, satisfied customers are more than just a revenue source, they are advocates and influencers that can propel your brand to new heights.Book alive demoto see howLIKE.TGhelps you understand and meet your customers’ expectations better. Start afree trialto explore its many features. If you have any questions about the product and its capabilities, contact theLIKE.TG support team.Do you have any additional ideas for how to exceed customer expectations that you think we should add to this article? Kindly share your opinions and suggestions in the comments below.
16 Best Zendesk Alternatives for Businesses in 2024
16 Best Zendesk Alternatives for Businesses in 2024
Customer support is the backbone of any successful business. If you want to provide your customers with the best possible experience, you must have the right software to help you do that. But how do you know which is the best customer support software for your needs?While Zendesk is the most recognized name in the market, exploring Zendesk alternatives and comparing their features to Zendesk’s is essential to making a good choice. This calls for an understanding of your needs and the selection of tools that align with them.In this blog, we will examine a range of Zendesk alternatives, analyzing their features, strengths, and key differences. Ready to find your perfect customer support software? Let’s get started! Why should you look for Zendesk alternatives?Some of the reasons why consumers are looking for alternatives to Freshdesk vs Zendesk as sourced from customer reviews, community forums, and other similar sources, are:Zendesk’s sophisticated features are only accessible on higher-priced subscriptions, which are not affordable for everyone.Some users find Zendesk difficult to utilize efficiently.Zendesk’s integration procedure is tedious and time-consuming for some.Many customers have voiced fear that Zendesk’s functionality may be overwhelming.Top Zendesk alternatives to considerThere are numerous alternatives to Zendesk that cater to diverse business needs. Let’s dive into the best alternatives to Zendesk and explore their key features and target audiences.1. LIKE.TGOne of the best Zendesk alternatives for startups and small-to-medium businesses.If you are looking for a user-friendly and comprehensive help desk ticketing system that offers a range of cloud-based features, we highly recommend our very own BoldDesk.LIKE.TG is a modern customer service software platform that uses cutting-edge customer support tools to help users organize support requests, collaborate with customers and teammates, and automate repetitive tasks to enhance and streamline the overall customer experience.LIKE.TG is a highly scalable and intuitive solution for businesses who want to offer exceptional customer support for business growth.Key featuresAI copilot for customer supportRobust ticketing systemMultilingual knowledge base softwareHelp desk automationHelp desk customizationTask managementReports and analyticsSecurity and compliance featuresUser-friendlycustomer portalSeamless integrationsMobile appAdvantages of LIKE.TG featuresIntegrations: LIKE.TG offers an integration feature that allows users to connect with their preferred tools and applications, streamlining their workflow, organizing data, and increasing overall productivity.Robust automation features: LIKE.TG offers a range of powerful automation options to manage ticket routing, eliminate repetitive tasks, reduce manual work, and enhance agent productivity.Email-to-ticket conversion: LIKE.TG utilizes a ticketing system that automatically converts customer emails into tickets, allowing agents to manage and address customer inquiries effectively.Enhanced usability: LIKE.TG is designed with a user-friendly interface, ensuring that both service agents and customers can easily navigate and utilize the software.PricingAgent-Based plans:Scale: $25 for 3 agents/monthGrowth: $50 for 3 agents/monthEnterprise: $75 for 3 agents/monthUnlimited Agents plans:Essential: $799 per monthPro: $1499 per monthBusiness: Contact us Number of agents: 103100Save with LIKE.TG* agent/month billed annually agent/month billed annually$5,040/yearScale $25 for 3 agents Additional agents at $15/moSuite Team$55 for 1 agent$7,392/yearGrowth $50 for 3 agents Additional agents at $32/moSuite Growth$89 for 1 agent$8,868/yearEnterprise $75 for 3 agents Additional agents at $48/moSuite Professional$115 for 1 agentLIKE.TG offers a 15-day free trial and live demos.For inquiries, don’t hesitate to contact the LIKE.TG support team.ProsOffers cost-effective and flexible pricing plansAllows seamless integration with third-party softwareProvides automation tools that streamline repetitive tasksProvides swift support response, ensuring that users receive timely assistanceOffers free and smooth migration, enabling users to save time and migration costsKey differences between LIKE.TG and ZendeskFeatures and unlimited agents: As an example, LIKE.TG offers $1,999/month for unlimited agents with all features included, while Zendesk charges $7,900/month for 100 agents with several major features excluded.User interface: In comparison to Zendesk, LIKE.TG offers a more contemporary and user-friendly interface.Migration: LIKE.TG offers free, expert migration to help customers switch from Zendesk to BoldDesk.Money-back guarantee: In special cases LIKE.TG offers a 30-day money-back guarantee with a 100% refund, no excuse needed.To learn more about LIKE.TG features, take a look at the next video.2. GorgiasGorgias is one of the Zendesk alternatives suitable for small businesses that utilize Shopify.Gorgias is help desk software created specifically for e-commerce companies, with over 12,000 merchants using it.The Gorgias customer support platform helps in connecting and managing all customer service communication channels: email, chat, phone, social media, and SMS in one dashboard. Major e-commerce systems like Shopify all smoothly integrate with it.PricingStarts at $10 for 50 tickets/monthProsAffordable pricing plansShopify integration for e-commerceHas robust customization optionsConsPricing varies with the ticket limitsKey differences between Gorgias and ZendeskPrimary objective: Gorgias is tailored specifically for e-commerce businesses and integrates with numerous e-commerce platforms. Conversely, Zendesk is a broader customer service program.User interface: In comparison to Zendesk, Gorgias offers a more contemporary and user-friendly interface.3. Zoho DeskZoho Desk is one of the alternatives to Zendesk for sales-focused teams.Zoho Desk is designed to help businesses manage their customer service operations. It provides a centralized platform with features such as multichannel support, customizable workflows, AI-powered chatbots, and integration to help users in handling customer queries, support tickets, and other related activities.PricingStarts at $14/user/monthProsProvides a free planOffers cost-effective pricing optionsIncludes automation in all available plansConsThe free plan lacks integrationsKey differences between Zoho Desk and ZendeskCost-effectiveness: Zoho Desk provides a free plan suitable for small teams with limited budgets, whereas Zendesk primarily caters to larger teams with greater financial resources.Automation emphasis: While Zendesk includes automation features, Zoho Desk primarily focuses on its AI-powered chatbot.4. HubSpot Service HubHubspot Service Hub is one of the Zendesk alternatives good for teams in need of a comprehensive CRM tool.HubSpot is a CRM tool that includes a ticketing system and live chat capabilities. It offers a customer service solution called Service Hub, which is particularly advantageous for teams already using HubSpot’s CRM. These products seamlessly integrate, providing agents with relevant information to personalize their support efforts.PricingStarts at $20/month ($18 per month when paid annually) for two users.ProsA comprehensive solution for managing marketing, sales, support, and contentAutomation for marketing and sales tasksA unified content management systemConsOnly includes annual contractsKey differences between Hubspot and ZendeskEcosystem: TheHubSpot Service Hub ecosystem allows for seamless integration of various HubSpot applications. While Zendesk does offer some additional features, its ecosystem is not as advanced as HubSpot’s.Cross-functional team alignment: While the HubSpot Service Hub supports team collaboration and personalization in ticket routing, Zendesk can only allow ticket assignment to a specific team.5. FreshdeskFreshdesk is amongst the Zendesk alternatives suitable for larger teams.Freshdesk is a customer support tool that efficiently converts customer inquiries from emails, phone calls, web forms, chat, and social media channels into manageable tickets.PricingStarts at $15/monthProsIntegrates various customer channels into a shared inboxAllows an entire team to be aligned on one appOffers reply templates to respond to frequently asked or repetitive questionsConsHas limited communication channelsKey differences between Freshdesk and ZendeskCustomer support: Freshdesk offers 24/7 phone assistance to its customers even with lower subscription levels, whereas Zendesk only provides this option for more expensive Premier plans.User interface: Freshdesk offers a more intuitive interface compared to Zendesk, although it is less customizable.6. Help ScoutHelpscout is one of the descent Zendesk alternatives for expanding teams.Help Scout one of the Zendesk alternatives that has features for custom workflows, automation, and reporting to help users check what’s in the queue, reply to customers, assign conversations to teammates, and improve response times.Pricing Starts at$20/25 users/monthProsProvides an excellent user interface for monitoring emailsPossesses a tagging systemFeatures a workflow that streamlines and automates tasksConsLimited knowledge base customizationKey differences between Help Scout and ZendeskPricing: Help Scout offers cheaper plans than Zendesk.Target audience: Help Scout is better for startups and small businesses, while Zendesk is designed for mid-sized and large firms.7. IntercomIntercom is one of the Zendesk alternatives that is effective for self-service assistance and teams wanting chat-heavy features. Intercominterconnects every team and function, allowing them to interact and communicate with their customers in real time.Intercom combines an AI chatbot, help desk, and customer support. Additionally, it allows businesses to engage in conversations with customers at various points of the customer journey, such as onboarding, support, sales, and marketing.Pricing Starts at $39/seat/monthProsThe process of setting up Intercom requires minimal timeIt possesses a comprehensive knowledge baseIt integrates with company websitesConsHas extra usage-based and add-ons feesKey differences between Intercom and ZendeskUser interface design: Intercom’s user interface is contemporary and elegant. In contrast, Zendesk’s user interface may appear more organized and limiting.Messaging-centric approach: While Zendesk primarily concentrates on ticket management, Intercom provides a messaging-centric approach.8. HappyFoxHappyFox is one of the Zendesk alternatives for teams wanting project management features.HappyFox is cloud-web based customer service software that helps businesses in tracking and managing customer inquiries across diverse communication channels.It enables tracking and organizing customer interactions, helping businesses simplify their support procedures and improve customer satisfaction.PricingStarts at $29/user/monthProsProvides live chat supportConducts surveys that are progressive and beneficialOffers a case-management featureConsSome users find the email management capabilities lackingKey differences between HappyFox and ZendeskSmart rules: In comparison to Zendesk’s automation capabilities, HappyFox’s smart rules optimize automated workflows better.Task management: HappyFox provides a task management feature that aids agents in streamlining their workflows. Zendesk does not provide one on its own.9. GrooveGroove is one of the Zendesk alternatives built for enterprise and mid-market companies.Groove, one of the Zendesk competitors, is a sales engagement tool with functionalities such as customization, email management, and knowledge base software.Groove enables sales managers and leaders to execute their strategic plans in a smart way.With Groove, teams can collaborate on accounts in connected workspaces and admins can configure views and workflows by role or by team.PricingStarts at $20/user/monthProsBudget friendlyEasy to useReliable and effective customer serviceConsCustomization and automation options are limitedKey differences between Groove and ZendeskSimplicity and ease of use: While not as customizable as Zendesk, Groove is highly efficient and simple to set up and utilize.Personalized approach: Groove puts an emphasis on personalized customer experiences. Conversely, Zendesk frequently faces criticism regarding inadequate customer support.10. FrontFront is among the Zendesk alternatives for startups focused on account management.Front is a customer service platform with human interaction as its top priority. Front is an option for individuals seeking a user-friendly application, similar to Gmail, for managing customer service.The platform keeps all team discussions in a single place, a shared team inbox. It combines messages from email, live website chat, SMS, and social media channels.Pricing Starts at$19/10 users/monthProsOffers centralized communicationHas comprehensive mobile applicationAdaptable pricingConsLimited reporting and analytics featuresKey differences between Front and ZendeskCollaboration: Front’s software has numerous collaborative features. While Zendesk does offer some collaboration tools, they primarily focus on individual ticket assignment.Channel setup: Front’s channel setup is simpler and faster than Zendesk, which requires more extensive configuration and integration.11. HiverThis Zendesk alternatives solution is for customer support teams who use Gmail but require assistance in handling customer inquiries.Hiver is one of the Zendesk alternatives that integrates with Google Workspace to help teams collaborate on generic email IDs like operations@ and [email protected] than introducing a completely new system, Hiver improves a company’s existing Google Office tools by incorporating customer service functionalities like shared inboxes, analytics, and SLAs.Pricing Starts at $15/user/monthProsSetting up and managing ongoing tasks is easyCustomer support has prompt check-ins and quick responsesSupport emails can be handled with transparencyConsChanging the pricing plans oftenKey differences between Hiver and ZendeskPricing: Hiver offers budget-friendly pricing plans while Zendesk offers slightly expensive pricing plans with certain features that can only be accessed at an extra cost.Canned responses accessibility: Hiver allows every team member to share canned responses, unlike Zendesk, which only allows admins to share canned responses.12. KustomerKustomer is amongst the alternatives to Zendesk for teams wanting CRM capabilities.Kustomer is customer relationship management (CRM) platform that, unlike traditional ticket-based systems, places a strong emphasis on the customers themselves. This CRM wants businesses to have a complete understanding of every customer.PricingStarts at $89/user/monthProsConversational AI enables advanced automationThe interface is customizableCustomer segments can be easily createdConsChallenging learning processKey differences between Kustomer and ZendeskCustomer service: Kustomer provides a customer-oriented method for dealing with inquiries, whereas Zendesk primarily focuses on managing tickets.13. ServiceNowServiceNow is among the alternatives to Zendesk suitable for IT teams.ServiceNow is a cloud-based workflow automation platform that combines all customers’ IT needs into a single platform. Its purpose is to facilitate rapid development and automation. It enables the streamlining of operations and the connection of data and organizational divisions.PricingContact for pricingProsSuitable for IT operations and agile environmentsNumerous options available for ticket automationUser-friendly interfaceConsIt’s capabilities are limited primarily to ITSMKey differences between ServiceNow and ZendeskScope and functionality: ServiceNow provides an array of IT service management solutions. In contrast, Zendesk primarily concentrates on customer support and service management.Customization options: ServiceNow has adaptable customization features while Zendesk’s functionalities are comparatively more restricted.14. LiveAgentLiveAgent is one of the Zendesk competitors that serves as an option for live chat support.LiveAgent offers features that enhance the quality of customer assistance in an online setting. LiveAgent has 200+ native integrations to streamline business communication channels and manage customer interactions.PricingStarts at $9/agent/monthProsUsers are able to monitor conversations from all platformsIt is user-friendlyIt offers efficient back-end tools for acquiring new accountsConsThe mobile apps are not user-friendlyKey differences between LiveAgent and ZendeskPricing: LiveAgent offers a more affordable and flexible pricing structure than Zendesk.All-in-one solution: LiveAgent is an all-encompassing customer support platform, whereas Zendesk offers multiple products you have to purchase separately.15. HelpjuiceHelpjuice is one of the ideal Zendesk alternatives for a cloud-based knowledge base software.Helpjuice is user-friendly and efficient at helping enterprises build and maintain their knowledge bases.PricingStarts at $120/4 users/monthProsDependable customer supportEasy-to-use interfaceComprehensive knowledge base featuresConsLimited integrations, automation and customization optionsKey differences between Helpjuice and ZendeskThe main contrast between the two lies in their areas of emphasis. Zendesk primarily focuses on ticket management, whereas Helpjuice prioritizes the creation and maintenance of internal and external knowledge bases.This is one of Zendesk competitors that places a significant importance on team collaboration and content management above all other aspects.16. GladlyGladly is one of the Zendesk alternatives that is designed to streamline customer service operations. Gladly is an all-in-one platform, letting agents respond to customers across all channels from a single screen but without tickets.PricingStarts at $180/user/monthProsUser interface is user-friendlyExcellent call qualityPersonalized customer supportConsSeparate pricing rates for callsKey differences between Gladly and ZendeskCustomer-centricity: Gladly focuses mainly on individual customer conversations while Zendesk is more for ticket management.Considerations for selecting the right Zendesk alternativesWhen selecting the best Zendesk alternatives for your business, consider several factors:Your company’s needs: Figure out what features you need. Do extensive research on the help desks on the market and the features they provide.Scalability: See which help desk can adapt and grow with your company.Integration: Select a help desk that can be easily integrated with your current apps to simplify your agents’ workload.Customer reviews: Check on reputable software review sites and learn from real customers the pros and cons of each help desk.Support: See what kind of support is available for the Zendesk alternatives you evaluate. Is there self-service documentation? Can you reach live support if needed, either by chat or phone? See if their live support is available during the work hours of your time zone.Cost and pricing plans: Learn about monthly and yearly pricing plans, evaluating which combination of price and features works best for your business.Alternatives to Zendesk summary tableFollowing is a summary table to help you choose the best Zendesk alternatives.NameFeaturesPricingLIKE.TGAI copilot toolsTicketing systemKnowledge base softwareAutomationCustomizationTask managementReports and analyticsSecurityCustomer portalIntegrationsMobile appContact managementStarts at $25 for 3 agents/monthGorgiasTicketing systemIntegrationsLive chatAutomationStarts at $10/50 tickets/monthZoho DeskMultichannel supportCustomizable workflowsAI-powered chatbotsIntegrationsStarts at $14/user/monthHubSpot Service HubLive chatReportingTicketingIntegration with marketing and sales hubStarts at $20/monthFreshdeskOmnichannel ticketingReportingKnowledge base softwareAutomationStarts at $15/monthHelp ScoutCollaboration featuresCustom workflowsAutomationReportingStarts at $20/25 users/monthIntercomCustomizable messengerAutomated messagesIn-app chatTeam inboxStarts at $39/seat/monthHappyFoxTicketing systemKnowledge baseHelp desk reportsTask management systemStarts at $29/user/monthGrooveTicketing systemLive chatRemote access and controlShared inboxStarts at $20/user/monthFrontShared inboxLive chatReports and analyticsAutomationStarts at $19/user/monthHiverAutomationLive chatIntegrationsAnalytics and reportsStarts at $15/user/monthKustomerTicket managementTicket automationKnowledge baseLive chatStarts at $89/user/monthServiceNowTicketing systemIT service management (ITSM)IT operations management (ITOM)IT business management (ITBM)Contact ServiceNow for pricingLive AgentChat routingFile transferSocial media integrationMultilingual supportStarts at $9/user/monthHelpjuiceKnowledge base managementContent managementCustomizable brandingAdvanced search functionalityStarts at $120/4 users/ monthGladlyLive chatTicket managementKnowledge managementUnified customer viewStarts at $180/user/monthChoose your team’s optimal Zendesk competitorWhen selecting a support platform, it is important to have a clear understanding of the functionalities, features, advantages, disadvantages, and pricing of the available options. The alternatives to Zendesk listed in this blog have different features and pricing plans that might suit your company’s specific needs.By exploring these alternatives to Zendesk, you can find a help desk solution that aligns with your business objectives and ensures excellent customer support. We wish you success in finding the right solution for your needs.Should you have any feedback, ideas, or suggestions for LIKE.TG, don’t hesitate to leave a comment below. Your opinion matters to us, and we’re excited to hear what you have to say!Related articles10 Best Freshdesk Alternatives for Businesses in 2024The Best Customer Service Software for 202415 Best Free Tools for Startups in 202415 Best Small Business Tools Software (2024)
15+ Best SaaS Affiliate Programs Offer High Earnings (2024)
15+ Best SaaS Affiliate Programs Offer High Earnings (2024)
Looking for the best products to promote through affiliate marketing? Affiliate marketing has never been better! The promotions are downright easy, and the commissions are an unbelievably great deal.Can you imagine getting regular commissions for months by simply referring customers to products you promote?Don’t miss out!In this article, we will explain what SaaS affiliate programs are, how they work, and their advantages. We’ll list some of the best SaaS ones with their offers. Let’s jump right in! Why choose SaaS affiliate programs over regular ones?When it comes to promoting SaaS products, it’s all about the amount of commission you will get.Most regular affiliate programs pay an average commission between 5% to 15%. Top SaaS affiliate programs have higher commissions of up to 30%.Besides that, SaaS affiliate marketing is also fast-gaining popularity as one of the best marketing strategies across different industries.Reports by Statista show that the affiliate marketing expenditure in the United States has increased over the years. From $2.5 billion in the year 2012, to $5.4 billion in the year 2017 and was at $7.4 billion by 2021. The expenditure was expected to further increase to about $8.2 billion in 2022.Image source: StatistaThis increase in SaaS affiliate marketing expenditure shows that more businesses are shifting to affiliate market as a strategy to reach their customers.What this means is, by promoting these SaaS products, you are assured of huge commission pay-outs that can either be paid once or monthly.Affiliates get paid as long as the clients they refer maintain their subscriptions. What a way for affiliate marketers to earn huge commissions when they promote SaaS products on their pages!Brief explanation of how the SaaS Affiliate Programs operateThe SaaS Affiliate programs generally work as follows: A SaaS company looking to reach a wider target market pays online marketing advertisers.For instance, they can use affiliates such as bloggers and content creators to promote their SaaS products on their pages on social media platforms.The affiliate marketer will get a unique link they can post to their sites to promote the SaaS products and draw traffic to the SaaS company subscription page.Upon successfully closed sales, the affiliate will get a commission for each client who subscribes.Why join a SaaS affiliate program?Daily, SaaS industries seem to be growing both in number and demand. With this drastic digital revolution, many consumers are now in need of SaaS products.Most companies are embracing new AI-powered technologies due to their advantages. Therefore, given that most SaaS products are AI-based, analysts predict that the SaaS industry is set to grow by an even greater percentage in 2024.Due to the growing demand for SaaS products, this might be the right time to be a marketer for SaaS affiliate programs.What makes SaaS affiliate marketing such a lucrative deal? For starters, they offer great transparency of commissions and pricing plans. Additionally, they have easy steps for affiliates to follow as they market the SaaS products.Qualities of SaaS affiliate marketing programs to considerChoosing the right SaaS affiliate programs to promote is key. Your effort should be well worth it. So, what should you look for in these SaaS affiliate marketing programs?Commission ratesConsider SaaS affiliate programs with high commission rates, preferably greater than 20%. The best ones even go a step further to offer recurring commissions and incremental revenue. This means you’ll use less effort and earn more.Cookie periodGiven that a commission is earned based on purchases made within the cookie period, you should go for those with the longest lifespans.Additional featuresTop SaaS affiliate marketing programs have extra benefits, such as affiliate training resources, dedicated account managers, and affiliate dashboards.Company brand reputationSelect SaaS brands and companies that have a good reputation. This will make it easy for you to get clients to make purchases. Consider reading their online reviews and learning everything about the SaaS brand first.List of the best SaaS affiliate marketing programsHere is a list of the 15 best SaaS affiliate marketing programs in 2024 with high commissions:1. LIKE.TGLIKE.TG is cloud-based help desk software that performs outstanding customer service operations. It has powerful help desk features, such as a ticketing system, knowledge base software, canned responses, CSAT surveys, workflow automation, and SLA management.These features help a support team perform tasks seamlessly, and they automate manual repetitive tasks. With LIKE.TG, there is a 100% guarantee of customer satisfaction and a great customer experience!The following aspects make it one of the best SaaS affiliate programs to promote:Affiliate Program DetailsCommission: 30% for the next 12 months upon client subscriptionCookie Period: 90 daysExtra Features: Dedicated affiliate managerAffiliate Page Link: LIKE.TG Affiliate Program2. Brand24Brand24 is a social media monitoring and analytics tool that allows individuals and businesses to track mentions of their brand, products, or services across various social media platforms, blogs, forums, news sites, and other websites. With Brand24, users can monitor their online reputation, track their competitors, identify influencers, analyze sentiment and engagement, and measure the effectiveness of their social media campaigns.Affiliate Program DetailsCommission: up to 30% recurring commission per monthCookie Period: 90 DaysExtra Features: Easy money withdrawal, Partner Panel, updates on product releases, dedicated manager, marketing resources, program tiers, co-marketing opportunitiesAffiliate Page Link: Brand24 Partner Program3. Socialchamp.ioSocial Champ is a well-rounded social media management tool that allows you to create, schedule, and publish your content on ten major social media platforms, including Mastodon and BlueSky.The tool is super easy to use, with a visually-stunning UI and a sleek user dashboard. It also comes with an AI suite—exclusively powered by ChatGPT and DALL—E—that lets you create AI content and generate beautiful images within minutes. Moreover, Social Champ is power-packed with features like a centralized social media calendar, analytics, AI-powered best time to post, a unified inbox, and much more!Affiliate Program DetailsCommission: up to 30% recurring commission per monthCookie Period: 90 DaysExtra Features: Visual integrations, bulk upload, first comments, geo-tagging, recycle feature, content suggestion, and more!Affiliate Page Link: Social Champ Affiliate Program4. CanvaNeed a graphic designing tool that is very user-friendly? Canva has got you covered.It has customizable templates that are readily available, ranging from logos, photos, documents, and many more. It has one of the best bounties in the SaaS Affiliate Programs.Affiliate Program DetailsCommission: $36 per new Canva Pro plan subscriberCookie Period: 30 DaysExtra Features: Support resources like how-to guides, community tips, and news to help with promotions.Affiliate Page Link: Canva Affiliate Marketing Program5. Triple WhaleTriple Whale is a top-tier AI data platform for Shopify e-commerce businesses. With this powerful data insight tool, businesses can easily manage their marketing reports and analyze data.It helps them get effective real-time insights on different performance metrics, leading them to make informed decisions.Affiliate Program DetailsCommission: Up to 25% recurring commission for 6 monthsCookie Period: 90 daysExtra features: Earn incremental revenue, pays affiliates for any completed demos to referral and uses PartnerStack to manage the affiliate programAffiliate Page Link: Triple Whale AffiliateIt has different commission plans, including:Blue tier (0-15 referrals): $50 for each completed demo + 15% recurring revenue for 6 months Silver tier (16-50 referrals): $100 for each completed demo + 20% revenue for 6 months Gold tier (51+ referrals): $100 for each completed demo + 25% revenue for 6 months6. BoldSignBoldSignis an enterprise-grade electronic signature software and API. You can easily collect legally binding eSignatures online from our app or yours. The BoldSign APIs are blazing fast and let you embed the entire eSignature process into your application seamlessly. It has a rich feature set that includes templates, branding, webhooks, team management, multi-tenancy, and more.The following are the key aspects that help you to promote the BoldSign SaaS affiliate programs:Affiliate Program DetailsCommission: 30% for the next 12 months upon client subscriptionCookie Period: 90 daysExtra Features:Dedicated affiliate managerAffiliate Page Link:BoldSign Affiliate Program7. ShopifyFor anyone looking to start an e-commerce store that has amazing hosting and marketing tools all in one SaaS product, Shopify has you covered!Affiliate Program DetailsCommission: Starting from $29 per month and higher, based on planCookie Period: 30 daysExtra Features: Affiliate support resourcesAffiliate Page Link: Shopify Affiliate Program8. Microsoft Office 365Microsoft Office 365 products have been migrated to SaaS products, with most features automated for better functionality. This affiliate program offers great commissions. The following affiliate marketing advantages are reasons to choose the Microsoft Office 365 affiliate program.Affiliate Program DetailsCommission: Up to $10 per new subscriptionCookie Period: 14 daysExtra features: Earn incremental revenueAffiliate Page Link: Microsoft 365 Affiliate Program9. SemRushThis is a powerful digital marketing tool used to improve online visibility and discover different marketing insights. With SemRush, customers perform search engine optimization (SEO), social media marketing, content marketing, and pay-per-click advertising.Affiliate Program DetailsCommission: $10 for a free trial; $0.01 upon registration; $200 on first purchaseCookie Period: 120 daysAffiliate Page Link: SemRush Affiliate Program10. PrivyPrivy is a SaaS product designed for email marketing. It provides a platform for online businesses to advertise their products and acquire new clients. It offers powerful features such as follow-up emails, product recommendation, etc. Privy sends targeted messages to potential clients with offers they can’t resist.Affiliate Program DetailsCommission:10% recurringCookie duration:90 daysExtra features: Dedicated account managerAffiliate Page Link: Privy Affiliate Program11. AWeberAWeber is one of the oldest, most popular, most powerful, yet user-friendly tools for email marketing. Email automation has never been simpler than with AWeber! It has great features such as drag-and-drop, customizable templates, integration with third-party apps, tagging, reporting, and email designers.Affiliate Program DetailsCommission:30% recurring payments per monthCookie duration:365 daysExtra features: Affiliate training resources; toolkit to track referral updatesAffiliate Page Link: Aweber Referral Program12. UnbounceUnbounce is a smart and powerful AI-powered tool that helps marketers quickly create landing pages as well as obtain content copies for campaigns. It has amazing features that make it worth checking out.Affiliate Program DetailsCommission: 20% recurring commissionCookie period: 90 daysExtra features: Affiliate training resources, promotional assets, dedicated partner coach, and partner templatesAffiliate Page Link:Unbounce Partner Program13. LifeLockThis is one of the best tools for identity theft protection during the tax period and other seasons as well. With LifeLock, businesses are guaranteed the safety of their finances as well as their reputation.It encrypts their details and keeps them safe from cyber insecurity. It scans, alerts, and fixes identity theft-related issues.Affiliate Program DetailsCommission: $60.00 per saleCookie Period: 30 daysExtra features: Banner rotators, PDF banners, smart linksAffiliate Page Link: LifeLock Affiliate Program14. MoosendMoosend’s affiliate program can benefit both you and your audience. You can introduce your audience to a tool that will help them cut back on cost while increasing engagement and conversion, while you can earn a passive income through lifetime commission.Affiliate Program DetailsCommission: The Moosend Affiliate program offers a tiered commission structure.Bronze Group (0-5 paid accounts) with 30% recurring commissionSilver Group (6-10 paid accounts) with 33% recurring commissionGold Group (11-25 paid accounts) with 35% recurring commissionPlatinum Group (26-35 paid accounts) with 37% recurring commissionDiamond Group (36 or more accounts) with 40% recurring commissionsCookie Period: 90 DaysPayout Method: PayPal, Stripe Wire TransferExtra Features:First-touch attribution modelReal-time reporting and analytics$5 minimum thresholdPromotional resources are all gathered in one place: Affiliate Resource CenterAffiliate Page Link: Moosend Affiliate Program15. Reply.ioReply is an AI-powered platform for sales engagement. It automates multichannel outreach in the sales process to generate more new leads.In addition, it helps businesses get new clients and increase their revenues.Affiliate Program DetailsCommission: Up to 30% recurring commissionsCookie Period: 30 daysExtra features: Strong affiliate tracking; open and simple rulesAffiliate Page Link: Reply.io Affiliate Program16. OmnisendOmnisend is a platform that helps businesses with e-commerce marketing through email, SMS, and automation features.Affiliate Program DetailsCommission: 20% recurring commissionCookie Period: 90 DaysExtra features: Dedicated account manager; affiliate support resources like ads and bannersAffiliate Page Link: Omnisend Affiliate Program17. ConvertKitConvertKit is a popular marketing hub for content creators with amazing features such as broadcasting emails and creating landing pages. It has great affiliate packages for its promoters.Affiliate Program DetailsCommission: 30% recurring commissionCookie Period: 90 daysExtra Features: Dedicated account managerAffiliate Page Link: ConvertKit Affiliate Program18. TimeneyeTimeneyeis a time tracking and productivity software that combines time tracking, light project management features, and visual productivity reporting. It integrates smoothly with other software, such as the Microsoft Suite (Microsoft Planner, Microsoft Teams, Outlook Calendar, Azure DevOps and others), and helps individuals and teams monitor time allocation across different projects, resources, and tasks.Affiliate Program DetailsCommission: 20% lifetime recurring commissionCookie Period: 90 DaysExtra Features: personalized dashboard to track affiliate earnings, media kit to use in blogs and promotions, additional discount for users who sign up through the affiliate link.Affiliate Page Link: Timeneye Affiliate ProgramConclusionWith SaaS products trending, there are many top SaaS affiliate programs to choose from.It’s important to select the program that is most suitable for your target audience, and provide them with the best features.Earn huge commissions from simply promoting these best SaaS affiliate programs! Contact the LIKE.TG support team for any inquiries regarding our SaaS affiliate programs.Related articlesBest Black Friday SaaS Deals in 2023SaaS Affiliate Programs: Benefits and Best Practices for Affiliates
Customer Acquisition Cost: Best Ways to Calculate and Reduce It
Customer Acquisition Cost: Best Ways to Calculate and Reduce It
After building an amazing product, you now need to let potential customers know it exists and start attracting them. To acquire customers, you start working on marketing campaigns, hoping to scale quickly. However, have you considered customer acquisition costs?Before you ramp up your marketing budget, you need to understand the hidden costs involved and how to optimize your approach. In this article, we’ll explore low-cost alternatives to traditional, expensive marketing you can leverage to keep your customer acquisition costs under control. What is customer acquisition cost?Customer acquisition cost (CAC) refers to the total amount of money a company spends to gain new customers. CAC includes different expenditures, including marketing initiatives, sales efforts, and customer service-related costs.It essentially tells a company how much it spends to turn one person who starts out unfamiliar with their brand into a customer.How to calculate customer acquisition costTo figure out how much it costs you to gain a new customer, you’ll need to do a little math:Calculate your customer lifetime value: First, determine how much revenue you generate from an average customer over their lifetime.Track your marketing expenses: Add up how much you spend (including pay-per-click ads, social media marketing, content creation, and email) on marketing and advertising in a given time period, like a month or quarter.Divide marketing expenses by new customers: Determine how many new customers you gained in that time period and then divide your total marketing expenses by the number of new customers.Total acquisition cost includes all the expenses related to acquiring new customers, like:Marketing costsSales costs (salaries, commissions, etc.)Promotional offers and discountsWhat is a good customer acquisition cost?A good customer acquisition cost can vary widely based on industry, business model, and specific circumstances.Ideally, your CAC should be significantly lower than your customer lifetime value (CLV). Aim for a CLV-to-CAC ratio of 3:1, or preferably better.This ensures your customer acquisition efforts ultimately generate profit. Otherwise, you’ll lose money on every new customer.An example of a good customer acquisition costA clothing e-commerce store spends $12,000 on Facebook ads and $3,000 on influencer partnerships. They acquire 500 new customers who make an average first-year purchase of $100 each.CAC:($12,000 + $3,000)/500= $30/customerThis relatively low customer acquisition cost compared to average first-year purchase suggests good customer acquisition strategy and potential profitability.Customer acquisition cost vs customer lifetime valueCustomer acquisition cost (CAC) and customer lifetime value (CLV) are two key metrics for evaluating the efficiency and sustainability of a business’s customer acquisition and retention strategies.The following table breaks down each metric and how they relate to each other.Customer acquisition cost (CAC)Customer lifetime value (CLV)CAC is the average cost incurred by a business to acquire a new customer. It includes expenses related to marketing and sales efforts.CLV is the total amount a business expects a customer to spend with them in their entire relationship with the company.The CAC lets businesses understand how much they are investing to acquire each new customer. It helps in assessing the efficiency of marketing and sales strategies.The CLV assesses the long-term value of a customer. It helps businesses understand the maximum amount they can invest in customer acquisition and retain profitably.CAC = Total acquisition cost/new customersCLV= Averagepurchasevalue × purchasefrequency × customerlifespanRelationship between CAC and CLVCustomer acquisition cost and customer lifetime value are interrelated metrics that provide insight into the efficiency of customer acquisition.If CAC is higher than CLV, it may indicate that the business is spending too much to acquire customers relative to the revenue those customers generate. This situation is unsustainable in the long run.Customer acquisition costs across different industriesCustomer acquisition cost can vary significantly in different industries due to variations in:Business modelsTarget audiencesCompetitive landscapesWhile it’s challenging to provide specific customer acquisition figures for each industry, we can discuss general trends and considerations:E-commerceCAC in e-commerce can vary based on the type of products sold, target audience, and the competitiveness of the market.Customer acquisition cost in e-commerce can range from a few dollars to $50 or more per customer.Software as a service (SaaS)SaaS companies often have higher customer acquisition cost values, as acquiring customers for subscription-based services may require significant upfront investment.CAC for SaaS companies can range from one to several hundred dollars per customer.Finance and bankingIn the finance industry, particularly for banks and financial institutions, customer acquisition costs tends to be relatively high due to the investment in reputation-building and the competitive nature of the industry.CAC can range from $20 to hundreds per customer for complex financial services.HealthcareHealthcare providers and services may have varying customer acquisition cost values based on the specific services offered. CAC can range from $15 to a few hundreds of dollars per new patient acquisition.TelecommunicationsCAC in the telecommunications industry can be the cost of acquiring new subscribers for mobile plans or internet services. CAC values can range from $150 to several hundred per subscriber.Transportation and hospitalityCAC in the travel industry depends on the type of service, such as hotels, airlines, or travel agencies. CAC can range from $20 to hundreds per customer, influenced by the competition and location.Retail CAC in traditional retail varies based on the type of products, customer loyalty programs, and the overall marketing strategy. Its range is usually in the low end, under a hundred per customer for stores with a larger variety of goods.EducationIn private education, CAC depends on whether it’s a traditional educational institution or an online education platform. CAC can range from $50 to several hundred dollars per student.Real estateCustomer acquisition cost in real estate is involves marketing efforts to attract homebuyers or tenants. CAC can range from a few hundred to several thousand dollars per customer.Technology and hardwareFor businesses selling technology products or hardware, customer acquisition cost can vary based on the nature of the products. It can range from $50 to several hundred dollars per customer.Customer acquisition cost examplesCustomer Acquisition Cost (CAC) varies across industries and business models. Thus, there are several ways different companies gain new customers. Here are various examples of expenses that contribute to CAC:Marketing costsThese are costs businesses allocate for online and offline advertisements to capture the attention of potential customers:Market researchSocial media adsPay-per-clickTV commercialsRadio adsPrint mediaBillboardsTrade shows and networking eventsEmail outreachSEO optimization expensesOther costs associated with producing marketing materialsAnalytics toolsCustomer feedback collection methodsEmployee expensesThese are costs for the personnel who plan and execute the previously listed marketing activities and conduct one-on-one meetings with the potential customers drawn in by it:SalariesEmployee recruitment and training expenses.Commissions and bonuses for the sales, PR agencies, and technical teams.Promotional costsThese are expenses used by companies to attract prospects to make their purchases:DiscountsCouponsFree trialsLoyalty programsPremium modulesInfluencers and affiliate partnershipsFactors affecting customer acquisition costsThe following are factors that influence the customer acquisition cost for a business.Marketing and advertising channelsHow you choose to reach your target audience plays a big role in costs. Things like social media ads, influencer sponsorships, and Google Ads can get pricey fast.Do research to determine which channels your ideal customers actually use so you’re not wasting money. And remember, a multichannel approach is usually most effective.The target audienceAcquiring customers in highly competitive or niche markets may require different strategies and budgets. Pinpoint your target audience based on demographics, interests, behaviors, and more.The wider the net you cast, the more you’ll end up paying. The more precisely you can target who sees your ads or content, the lower your costs will be.Product quality and pricingA high-quality, unique product with clear value proposition requires less convincing, attracting customers organically and lowering customer acquisition costs.Additionally, offering competitive pricing aligned with your value proposition can make your product more attractive and reduce the need for heavy discounts or promotions, which can inflate customer acquisition cost.Stiff business competitionThe level of competition in the industry can affect CAC. In highly competitive markets, businesses may need to invest more in marketing to stand out and acquire customers.Geographical factorsTargeting customers in different geographical regions may have different acquisition costs. Factors like shipping costs, market maturity, and cultural considerations can play a role.Dynamic market trendsSeasonal variations in demand can influence CAC. Businesses experiencing peak seasons may need to adjust their marketing budgets and strategies accordingly.Ways to lower your customer acquisition costsLowering your customer acquisition costs is key to scaling your business. Here are a few ways to gain new customers without overspending.Set a clear customer acquisition targetDetermine how much you can afford to spend to gain a new customer while still remaining profitable. Allocate your marketing budget accordingly, dropping any channels that exceed your target cost.Regularly analyze and optimize your online sitesContinuously analyze how people are finding your business on your websites and what interested them enough to convert them into new customers.What’s more, look for pain points in the customer journey and make changes to improve their navigation experiences.Test different options to see what works. With regular optimization, you’ll gain new customers at a lower cost over time.Optimize your marketing strategiesOptimizing your marketing tactics means making sure every dollar spent acquiring new customers is utilized as effectively as possible. Some tips to keep in mind:Focus on spending on high-value marketing channels: Spend the bulk of your budget on the marketing channels that drive the most valuable customers.Things like social media ads, search engine marketing, and content creation tend to provide the biggest bang for your buck. Don’t waste money on outdated tactics like newspaper ads or billboards.Track your marketing metrics: The only way to know what’s working is to track metrics for each marketing channel, like cost per lead, cost per customer, and customer lifetime value.Compare the numbers to see where you’re getting the best results and make adjustments as needed.Offer promotions and discountsRun special offers like coupons, discounts, free trials, and promotions to incentivize new customers.People love deals and will sign up to save money. Just be sure to track the success of each campaign to determine the most effective options for the future.Build referral programsTap into the power of word-of-mouth marketing. Create referral programs that reward both new and existing customers for sharing your business.Referral customers have a high lifetime value, so the small investment will pay off.Implementing referral programs can significantly reduce CAC.According to Stryde, referred customers have ahigher customer lifetime valueand are37% more likely to convert.Following these steps will help ensure you’re making the most of your marketing resources and gaining new customers without wasting money.Importance of understanding customer acquisition costCAC is a crucial metric for businesses as it provides insights into the effectiveness and efficiency of their marketing and sales efforts. Thus, understanding CAC is crucial for businesses across various industries. Here are key reasons why understanding and managing CAC is crucial:Enables businesses to optimize their marketing strategiesBusinesses can only evaluate the effectiveness of different marketing channels and strategies if they know how many customers they should be acquiring per dollar spent.Helps in evaluating return on investment (ROI)The CAC provides insights into the return a business is getting from its customer acquisition efforts.Marketing leads need to compare the CAC with the lifetime value of a customer to assess the overall profitability of acquiring customers through specific channels.Allows informed budgeting decisionsKnowing the cost of acquiring customers allows businesses to create informed budgeting plans. This helps businesses set realistic targets and forecast future expenses based on expected customer acquisition rates, thus avoiding wastage of marketing expenditure.Lower your customer acquisition costs to ensure business successUnderstanding and optimizing customer acquisition cost is essential for business success and long-term profitability. Meeting the demands of clients in a timely and efficient manner is one of the best ways to keep the clients you manage to acquire.Some of those satisfied clients will then recommend your business to others, which is the cheapest way to acquire even more clients.Give LIKE.TG a try if you want to improve your customer acquisition cost by creating satisfied customers through better customer service. LIKE.TG offers a free trial and a 30-minute live demo so you can see how it would transform your support system.For any clarifications or help, don’t hesitate to contact LIKE.TG support.We’d love to hear your thoughts! Share your insights, questions, ideas, or even personal experiences in the comments below. Your feedback is invaluable, and it helps us shape the future of our content to be even more helpful and engaging.Related articles7 Important Help Desk Metrics and Best Practices12 Crucial Customer Experience Metrics for Your Support Team | LIKE.TG11 Effective Customer Engagement Strategies for Long-Term Business Success
Customer Self-Service Portal: Tips, Benefits, and Examples
Customer Self-Service Portal: Tips, Benefits, and Examples
Would you rather solve your minor issues independently or wait for customer service representatives to solve them for you?Businesses have made it easier for you to solve your support issues independently by developing customer self-service portals, which provide instant access to solutions.According to a study conducted by Higher Logic, 77% of respondents have a positive perception of businesses that provide self-service options for customers needing assistance.Furthermore, that same study found that 79% of respondents expect organizations to provide self-service support tools, enabling customers to find answers without contacting customer support directly.For customer-centric businesses, providing a well-designed customer self-service portal is essential.This blog explores the realm of customer self-service portals, which not only offer users flexibility, but also streamline customer interactions and enhance customer satisfaction. What is a self-service portal?A self-service portal is an online platform or application that enables users to independently access information relevant to their problems without needing direct assistance from customer support representatives.The main aim is to offer users a convenient and user-friendly interface that enhances their experience by granting them greater control and independence in their interactions with a specific service or organization.In addition to allowing users to efficiently resolve their issues, significant time savings is enjoyed by both users and service providers.Examples ofcustomer self-service portalsBelow are the key examples of the customer self-service portals for business to look into:Knowledge baseThis is a centralized database that contains comprehensive information about products and their use. It can be used by support teams, customers, or both.High-end knowledge base software supports multiple languages, allowing users to translate articles into their preferred language for better understanding.Different types of self-service resources you should include in your knowledge base are:Database documentsUser manualsHow-to videosTroubleshooting guidesCustomer portalA customer portal in the context of a customer self-service portal is an online hub where customers can independently manage their interactions with a business.It’s one place for customers to find information, update account details, and perform various tasks without direct assistance.The portal usually includes self-help resources, transaction history, and the ability to submit and track support requests.Customizing the customer self-service portal’s appearance and features to meet user needs improves the overall user experience and friendliness.Community forumThis is a platform where customers can discuss their experiences and work together to resolve issues.Users can post their queries on community forums and receive responses from other customers and company experts.In addition to being helpful, this type of customer self-service portal is highly effective in fostering a sense of community and brand loyalty.Frequently asked questionsA frequently asked questions (FAQ) page in a customer self-service portal is a dedicated section that provides a list of concise answers to common queries.Organizing information in an FAQ empowers customers to find solutions independently, reducing the need for direct support.An FAQ page typically covers a wide range of topics, not just products and their use.It usually includes information about account management, licensing, and any other relevant information that users often seek clarification about.Some frequently asked questions include:How do I get started with your product?How do I reset a forgotten password?“What is…” questions.“How to create…” questions.How to createa customer self-service portalHere is a general overview of how to make a customer self-service portal effective and user-friendly:Carry out a comprehensive study of client needsThis entails conducting a thorough analysis of customer needs, preferences, and pain points to identify the specific functionalities and features that should be incorporated into the portal.Set up a search bar at the forefrontIt is essential to have a search option on every page of your portal so that customers do not have to navigate back to the home page to look for information.Additionally, the search bar should always be visible to customers; they shouldn’t have to go looking for it.This will allow your consumers to browse through your website or knowledge base easily.A search bar is the most effective tool for finding answers.Link related articlesLinking related articles in a self-service customer portal enables customers to easily find the articles they’re looking for when theymay not be sure how to describe or search for the problem.By connecting related articles and documentation, customers can easily narrow down the topics they originally intended to look into, leading to a faster issue resolution.Categorize resourcesOrganize your self-service portal into categories. This systematic arrangement will make it easy for customers to find content, saving them time.If your self-software supports it, you can also tag resources to organize them in finer detail.Additionally, categorizing your resources contributes to the overall organization of your website and prevents users from feeling overwhelmed by the abundance of information.Allow ticket submission within the portalBy incorporating a ticketing system into the self-service platform, companies allow their customers to submit support tickets to support agents.This allows customers to initiate problem resolution if they were unable to figure out their issue through the portal’s resources or just didn’t have time to search.This integration not only enhances the customer experience, but also gives support teams an opportunity to increase their first-contact resolution rate.Make your customer self-service platform friendly to all devicesWhen creating a self-help portal, ensure it functions properly on devices of all sizes and is accessible to users with different abilities.Depending on the product, a mobile-first strategy for the self-service portal may be ideal.If most customers use the product on their mobile devices, making self service portal easily accessible on mobile is essential because it eliminates the need for context switching.Track key performance indicatorsMonitoring key performance indicators (KPIs) enables the assessment of the overall effectiveness of your customer self-service portal.You gain valuable insight into various aspects such as portal usage and customer satisfaction.The following are some KPIs you can track to evaluate your self-service portal:Ticket volumeSelf-service success ratePage views and durationUpdate your self-service platform regularlyIt is crucial to maintain an up-to-date platform as products and services change.Businesses that provide current, accessible, and understandable information on product features and troubleshooting ensure their portal remains an invaluable resource for customers.7 Great customer self-service portal solutionsBusinesses must choose customer self-service portal software with features that best serve their customers.Here are some of the best customer self-service solutions available today:LIKE.TGLIKE.TG is comprehensive help desk software that simplifies customer service with its large collection of features.It includes automation features and powerful customization options, and it is a budget-friendly option for businesses.The primary goals of LIKE.TG are to help businesses manage support requests, facilitate collaboration between support agents and customers, and automate repetitive tasks, all of which improve the customer experience.Users can create, assign, and track support tickets to provide customers timely and effective solutions.With LIKE.TG’s built-in knowledge base software you can organize articles on similar topics by creating various levels of categories and subcategories, or just reorder them using a simple drag-and-drop interface.The Markdown editor emphasizes generating and coding documents; alternatively, the WYSIWYG editor allows authors who are more comfortable with Word-style work efficiently.You can use both editors to add links, images, videos, code blocks, and other content to articles.LIKE.TG’s intuitive interface and robust functionality enable businesses to improve their customers’ satisfaction and enhance customer service operations.Key featuresRobust ticketing software to help handle customer queries and issues efficiently.Knowledge base software for managing and sharing information with your team, equipped with a strong search system to help users find solutions quickly.Efficient task management components to achieve your support productivity goals.AI-enhanced assistance to transform your customer interactions.Multilingual support to assist users in translating articles into the languages they know best.Automation tools that route tickets reliably and efficiently.Extensive customization options to tailor your help desk to fit your business’s unique requirements.Customer satisfaction surveys to gather valuable insights on how you can improve your service to better meet your customers’ needs.Top-notch mobile application to bring your help desk anywhere your customers are.Smooth integration that facilitates seamless incorporation of other tools and software your customers use.Customer portal that is user-friendly and helps customers follow up on their questions.Top-notchsecurity and compliance that ensure strong protection and safeguarding of sensitive customer data.Insightful reports and analytics that provide valuable insights to help you make informed decisions.PricingStarter: $10 per agent/monthGrowth: $20 per agent/monthEnterprise: $40 per agent/monthFree trial duration: 15 daysZendeskZendesk offers fast, AI-powered chatbots and user-friendly help center software that provide businesses with the necessary tools to get their customers the help they need.The adaptable self-service software is easy to keep consistent with your brand, and the analytics capabilities provide you with comprehensive data to improve your clients’ experiences.Key featuresDashboardsSearch systemIntegrationAutomationTicketing systemPricingSuite Team: $55 per agent/monthSuite Growth: $89 per agent/monthSuite Professional: $115 per agent/monthFree trial duration: 14 daysDocument360Document360 is software that allows you to create user manuals, product documentation, FAQ pages, and knowledge bases.It has a cutting-edge editor, a category manager, and a user-friendly search feature. You can even access previous versions of articles and undo modifications as needed.Key featuresRobust searchTicket deflection systemKnowledge baseKnowledge managementPricingStandard: $149 per project/monthProfessional: $299 per project/monthBusiness: $399 per project/monthEnterprise: $599 per project/monthFree trial duration: 14 daysHelp ScoutHelp Scout is a customer support platform that includes self-service features. Its Docs products allows organizations to create a knowledge base for rapidly accessible answers, and its Beacon product helps guide users to the information they need.Key featuresKnowledge baseKnowledge managementSearch featurePricingStandard: $20 per user/monthPlus: $40 per user/monthPro: $65 per user/monthFree trial duration: 15 daysGorgiasGorgias is an e-commerce help desk platform that prioritizes automation to promptly address client concerns, providing automatic answers to frequently asked questions such as order status and refunds.Key features AI-enhanced communicationKnowledge baseApp integrationSearch systemPricingBasic: $50 per monthPro: $300 per monthAdvanced: $750 per monthFree trial duration: 7 daysHubSpotHubSpot Service Hub offers versatile support features like live chat, a customer portal, and ticketing.The knowledge base feature lets you store answers to frequently asked questions, and users can easily find solutions to their problems with an optimized search feature.Service Hub also facilitates teamwork with team management tools and video chat capabilities.Key featuresAI-powered enhancementsKnowledge baseSearch featurePricingStarter: $18 per monthProfessional: $450 per monthEnterprise: $1,200 per monthFree trial duration: 14 daysFreshdeskFreshdesk is praised for its intuitive interface and offers a robust self service portal with knowledge base management and automation features.Key features SearchDashboardsCustomizationCustomer portalPricingGrowth: $15 per agent/monthPro: $49 per agent/monthEnterprise:$79/user/monthFree trial : 14 daysBenefits ofa self-service portalWhat do businesses and customers stand to gain from self-service portal software? In this section, we will discuss some of its advantages.Enhances agent productivityWith a self-service portal, customers tend to solve their problems independently, allowing support agents to spend their time on complex issues instead.As a result, the support team’s productivity and efficiency significantly increase.Improves customer satisfactionProviding customers with a self-service portal can boost their satisfaction and prevent negative experiences.It gives them a level of autonomy that isn’t possible when support is restricted to only being available from support agents.Strengthens brand reputationSelf-service customer portals can help businesses make a good impression to potential customers and strengthen the brand’s reputation.Empowering customers to solve their own problems shows that the business values its customers’ time.Offers 24/7 support to customersSmall companies that are still growing often face the challenge of being able to staff enough support agents to provide support 24/7 in order to accommodate customers worldwide.This can cause stress for clients who require immediate assistance.However, by implementing a customer self-service portal, customers can receive assistance around the clock.They can quickly find answers to their questions by consulting knowledge-base articles or participating in forum discussions.Helps educate customersSelf-service portals offer comprehensive information that when providing solutions to frequently asked questions. Clear solutions are often communicated with the use of:Step-by-step instructionsHow-to videosGuides with screenshots, diagrams, and photosIncreases website trafficBy implementing search engine optimization strategies in the development of your knowledge base, customers can find the information they need more easily.This has the added benefit of making your site appear higher in search results, driving more traffic to your webpages and increasing sales leads.Unlock the potential of customer self-serviceTo provide your customers with the best possible support, it’s essential to give them the ability to resolve issues independently.A customer self-service portal is an effective solution that ensures customers can receive assistance 24/7.Not only does a self-service element save your business time and resources, but it also improves customer engagement and loyalty.To see how LIKE.TG can help your business create a self-service customer portal for faster issue resolution without bogging down your support team, book a live demo or start a free trial. If you have any questions about the product and its capabilities, get in touch with the LIKE.TG support team.What other insights would you like to know about with customer self-service portals? Leave your thoughts and recommendations in the comment section below.
9 Best HappyFox Alternatives for 2024
9 Best HappyFox Alternatives for 2024
As the volume of customer inquiries escalates, it becomes essential for customer service teams to have the proper instruments at their disposal to assist their clientele effectively.HappyFox is a popular help desk solution, yet it isn’t the only option available or a one-size-fits-all answer for every company. The fact that you’re exploring.HappyFox alternatives indicates you’re searching for an option that better suits your particular needs, one that resonates more with the distinct objectives of your business.However, before settling on a single solution, it is advisable for companies to thoroughly evaluate the range of help desk software solutions available.In an effort to assist you, we have compiled a selection of potential alternatives to HappyFox that may align with your business requirements.These options range in complexity, adaptability, and affordability. Whatever your help desk requirements may be, you’re likely to find a suitable solution in this collection. Why should you consider HappyFox alternatives?While HappyFox is a popular customer support and help desk solution, like any software, it may have certain drawbacks.It’s important to consider these limitations when evaluating whether HappyFox is the right fit for your business.Here are some potential drawbacks:Complex setup: Some users have found the initial setup process to be complex, particularly for users who may not be familiar with advanced features.Learning curve: The platform may have a steep learning curve, especially for new users. Training may be required to fully utilize all features and functionalities.Limited customization: Users may find certain customization options to be limited compared to other solutions. This can impact the ability to tailor the platform to specific business needs.Limited reporting and analytics: HappyFox’s reporting capabilities may be limited for some businesses. This could make it difficult to track key metrics and measure the efficiency of your customer support efforts.Integration challenges: HappyFox offers integrations with a number of third-party tools, but it may not integrate with all of the tools that your business uses.These drawbacks are based on user feedback and reviews, and your individual experience might vary depending on your specific needs and preferences.It’s always advisable to compare HappyFox to other options before making a decision.Top HappyFox alternatives for 2024For those currently using HappyFox and thinking of a change, or for those exploring their options in support software, the following nine HappyFox competitors should serve as an excellent reference point.1. LIKE.TGLIKE.TG is comprehensive, cloud-based help desk software designed to enhance and streamline the customer experience.LIKE.TG is one of the best Happyfox alternatives. It caters to businesses of all sizes, from startupsand small businesses to large enterprises, and is known for its user-friendly interface and adaptability.Our platform stands out for its efficient ticket management system, which smartly assigns support tickets to specific agents based on the nature of the tasks and current workloads.It provides tools for collaborative ticket handling and employs artificial intelligence to help your support team deliver an exceptional customer experience.Key featuresLIKE.TG comes equipped with features such as:AI Copilot for customer supportA robust ticketing systemKnowledge base softwareEffective help desk automationExtensive customization optionsMobile help desk applicationCustomer satisfaction surveysMultilingual help desk supportMany integrationsInsightfulreports and analyticsUser-friendlycustomer portalTask management toolsTop-notchsecurityAdvantages of using LIKE.TGFree migration: LIKE.TG provides a no-cost transition for users switching from different customer service platforms.Advanced customization and multibranding: LIKE.TG supports vast customization and multibranding options.Seamless integration capabilities: Users can connect LIKE.TG with their preferred tools and applications, streamlining their workflow and elevating overall productivity.Mobile help desk application: LIKE.TG provides a modern and user-friendly mobile app, enabling customer service management from any location.Advanced automation features: With a suite of automation features, LIKE.TG provides a variety of ways to automatically direct tickets, minimize repetitive tasks, cut down on manual work, and enhance the efficiency of support agents.Email-to-ticket conversion: LIKE.TG features an automated email ticketing system that turns incoming customer emails into manageable tickets for support staff.User-friendly design: LIKE.TG boasts an easy-to-navigate user interface designed for optimal ease of use for both customer service representatives and clients.Unlimited agent pricing: LIKE.TG’s pricing model allows for an unlimited number of agents without additional per-agent fees, reducing overhead costs for businesses. This package lets them expand their customer support team without extra financial limitations from licensing.To learn more about LIKE.TG features, watch this video.PricingLIKE.TG provides two different pricing options. The following are based on annually paid plans.Agent-Based plans:Scale: $25 for 3 agents/monthGrowth: $50 for 3 agents/monthEnterprise: $75 for 3 agents/monthUnlimited Agents plans:Essential: $799 per monthPro: $1499 per monthBusiness: Contact usFeel free to get in touch with the LIKE.TG support team if you need assistance. To try out LIKE.TG for yourself, sign up for a 15-day trial or schedule a live demo.Unlimited AgentsHow many agents do you have? Pro$1499Flat Fee / Month Billed AnnuallyTry for freeUnlimited Agents VS Growth $1999 Per MonthBilled AnnuallyUnlimited Agents2. Help ScoutHelp Scout is a popular customer support tool with a focus on simplicity and customer-centric features.Key featuresShared inboxKnowledge baseAutomationReports and analyticsIntegrationsPricingMonthly plans start at $20/user3. ZendeskZendesk is a cloud-based customer support platform that streamlines communication across various channels for an organized and customized experience.This is one of the HappyFox competitors that provides self-help options, employs AI-driven chatbots, and integrating with many widely used applications.Key featuresTicketing systemReporting toolsIntegrationDashboardsHelp desk automationPricingMonthly plans start at $19/user4. Salesforce Service CloudThe Salesforce Service Cloud is a customer support platform offered by Salesforce, one of the leading customer relationship management (CRM) software providers.This alternative to HappyFox is designed for large enterprises and organizations in need of a comprehensive system to handle customer service, sales, and marketing tasks.Key featuresAutomationKnowledge base softwareTicketing systemReporting toolsPricingMonthly plans start at $25/user5. Zoho DeskZoho Desk is help desk software offered by the Zoho Corporation. It is designed to help businesses manage and streamline customer support operations.This HappyFox alternative centralizes management of customer inquiries and conversations from emails, websites, live chats, phones, and social platforms into one unified interface.Key featuresTicket managementAutomationReports and analyticsTicket collaborationTicket routingPricingMonthly plans start at $18/user6. LiveAgentLiveAgent is a comprehensive customer service and live chat software package that provides businesses with tools to manage customer interactions.This alternative to HappyFox streamlines customer interactions by consolidating communications from various platforms into a single, unified dashboard.Key featuresTicket routingKnowledge baseAutomationLive chatCommunity forumPricingMonthly plans start at $15/user7. FreshdeskFreshdesk is a customer support platform designed to help companies deliver good customer experience.This HappyFox alternative enhances companies’ ability to handle inquiries swiftly and tailor interactions through collaborative tools.Key featuresOmnichannel ticketingTicket routingReporting toolsAutomationKnowledge base softwarePricingMonthly plans start at $15/user8. FrontFront is a collaborative inbox and communication platform designed to streamline team collaboration on email and other communication channels.This shared inbox application enables team members to reply using their individual email addresses.Additionally, this HappyFox alternative provides collaborative features, such as the ability to leave internal comments and private notes.Key featuresShared inboxAutomationReports and analyticsLive chatTeam collaboration toolsPricingMonthly plans start at $19/user9. KayakoKayako is a customer support platform that consolidates customer interactions from various channels.This HappyFox alternative provides features aimed at minimizing friction and optimizing support operations.Key featuresTicketing systemLive chatKnowledge base softwareIntegrationsReporting and analytics toolsPricingMonthly plans start at $15/userHappyFox alternatives comparison tableNameFeaturesPricing planLIKE.TGRobust ticketing systemKnowledge base softwareEffective help desk automationsAI assist toolsExtensive customization optionsMobile help desk applicationAdvanced reports and analyticsVast integrationsTop-notch securityUser-friendly customer portalStarts at $10 for 10 agents/monthHelp ScoutShared inboxKnowledge base softwareAutomationReports and analyticsIntegrationsStarts at $20/month/userZendeskTicketing systemReporting toolsIntegrationDashboardsHelp desk automationStarts at $19/month/userSalesforce Service CloudAutomationKnowledge base softwareTicketing systemReporting toolsStarts at $25/month/userZoho DeskTicket managementAutomationReports and analyticsTicket collaborationTicket routingStarts at $18/month/userLiveAgentTicket routingKnowledge base softwareAutomationLive chatCommunity forumStarts at $15/month/userFreshdeskOmnichannel ticketingTicket routingReporting toolsAutomationKnowledge base softwareStarts at $15/month/userFrontShared inboxAutomationReports and analyticsLive chatTeam collaborationStarts at $19/month/userKayakoTicketing systemLive chatKnowledge base softwareIntegrationsReporting and analyticsStarts at $15/month/userConsiderations for selecting the right HappyFox alternativeSelecting the right alternative to HappyFox to align with your business goals requires several considerations.Features and functionalityAssess the features offered by HappyFox competitors. Ensure they provide the necessary functionalities to meet your specific requirements, such as ticketing, automation, knowledge base, and reporting tools.Also consider if you need advanced features like self-service portals, omnichannel support, or AI-powered solutions.Customization Do the platforms allow for branding and customization to match your company’s style and workflow? A solution that doesn’t can require a lot of workarounds.Scalability Evaluate the scalability of the HappyFox alternatives. Consider whether the solutions can grow with your business and handle increasing volumes of support requests and users.Cost and pricing modelEvaluate the overall cost of HappyFox competitors, including subscription fees, implementation costs, and any potential hidden fees.Understand the pricing model and choose a solution that fits within your budget.Take advantage of free trials or demos to test the platforms and ensure they meet your needs before committing.Communication channels supportedDo the platforms offer multiple channels of support for quick assistance when needed?Assess the level of customer support offered. Look for a solution with a comprehensive customer service system, including tutorials, documentation, and a dedicated customer support team.If they understand the importance of timely, efficient support for their own customers, you can be more comfortable knowing they understand its importance to you for your customers.User interface and usabilityThe user interface of the solution you choose should be intuitive and user-friendly, allowing for quick adoption by your support team.Consider the learning curve and overall user experience.Choose a platform that’s intuitive and easy to navigate for both agents and customers.Integration capabilitiesEnsure the platforms you look at can seamlessly integrate with your existing tools, applications, and third-party services to create a cohesive workflow.Security and complianceMake sure the solution you choose prioritizes security features and compliance with data protection regulations.Ensure the HappyFox alternative meets your organization’s security standards and industry-specific compliance requirements.What’s the final opinion?Selecting the most suitable help desk software can lead to heightened customer contentment and streamlined workflow processes for your support teams.You can boost your team’s productivity without the need to expand your staff.The “best” HappyFox alternative is the one that best suits your specific requirements and constraints.We hope this blog gives you some good options for right HappyFox alternative for your business! You are welcome to share your ideas and feedback in the comments section below.Related articles10 Best Freshdesk Alternatives for Businesses in 2024The Best Customer Service Software for 202415 Best Free Tools for Startups in 2024
How to Effectively Utilize Microsoft Teams for Customer Service
How to Effectively Utilize Microsoft Teams for Customer Service
Modern day clients are unwilling to do business with a company that treats them merely as a ticket. They expect every business they interact with to provide fast, friendly, personal, and efficient customer service, or they will switch to a competitor.Unfortunately, ensuring that you are responsive across multiple communication channels without compromising the quality of customer service can be an uphill task.To achieve this and beat the competition, companies need a forward-thinking strategy that can unite their workforce, streamline processes, and enhance the quality of customer interactions.Imagine facilitating seamless teamwork while delivering outstanding customer service, all from one integrated platform.In this blog post, we’ll explore how utilizing Microsoft Teams for customer service can help foster a collaborative environment, build enduring customer relationships, and drive brand success. Let’s dive in. How does Microsoft Teams complement customer service?Introduced in 2016, Microsoft Teams provides a platform for over 1 million organizations to connect their customer service workforce to deliver top-notch customer experiences.Here’s how you can use MS Teams to transform customer service.Enhance workplace collaboration“77% of consumers want brands’ internal teams to communicate and collaborate so they don’t have to repeat themselves.”- KhorosWith remote work becoming increasingly common, it has never been more vital to ensure that a distributed workforce is well connected, engaged, and empowered to effectively resolve customer issues.MS Team’s strength lies in its ability to bring different segments of the workforce together—and that’s exactly what customer service needs.With built-in collaboration features such as file sharing, coauthoring, and screen sharing, help desk personnel can brainstorm and quickly come up with creative solutions that improve service levels.Empower customer support agents with readily available informationProviding agents with relevant resources ensures they deliver timely, accurate, and personalized support experiences that mold positive customer perceptions toward your brand.Adopting Microsoft Teams for customer service provides a centralized platform for agents to access the latest information, updates, and resources necessary for resolving customer issues efficiently.With real-time collaboration tools and integrations with knowledge management systems, customer relationship management (CRM) systems, and AI-powered search engines, agents can instantly retrieve customer history and preferences, share insights, and consult experts.This ensures they have the most current and relevant information to provide accurate and timely support.This helps customer support teams to:Streamline customer support operationsReduce ticket resolution timesDeliver satisfying customer experiencesImprove overall customer satisfactionStreamline workflowsHaving a unified platform that consolidates all tools and customer interactions is crucial for customer support operations.By adopting MS Teams for customer service, you can bring together everything from incoming tickets to essential productivity tools in one easy-to-navigate location.This approach eliminates the tool-switching chaos and stress involved in gathering scattered information.Moreover, it offers a cohesive interface for handling all forms of customer communication, including chat, voice calls, and video calls, enabling support teams to effortlessly start and track conversations, reduce response times, enhance service quality, and boost overall customer satisfaction.Provide 24/7 supportOffering round-the-clock customer support is critical in today’s global market to accommodate clients in various time zones and provide immediate assistance for urgent issues.Microsoft Teams facilitates this kind of customer support through its compatibility with a range of devices, including desktops, laptops, tablets, and smartphones.This allows customer service representatives to respond to and address issues at any time, from any place.Such flexibility overcomes time-zone constraints, ensuring customer support remains consistent and reliable.This continuous availability also facilitates feedback gathering in real-time, which helps in resolving issues quickly and enhancing products or services, which, in turn, contributes to building a strong brand and elevating customer trust.Personalize customer experiencesTailoring customer support to meet individual preferences, needs, and historical interactions is essential for effectively addressing customer problems and improving service recovery.MS Teams makes every interaction you have with clients more customer-centric, conversational, and human.Customer support agents can utilize these capabilities to provide real-time solutions that are relevant and adapt to individual customer preferences.For example, an agent could use screen sharing and remote assistance to walk a customer through solutions to complex issues that require visual aid.This type of customer service feels more intimate and relevant, strengthening bonds and cultivating lasting customer relations.Facilitate training and knowledge sharingAccording to Research.com, 68% of employees prefer to learn or train in the workplace. Incorporating Microsoft Teams into your customer service operations provides a dependable platform for ongoing employee education and knowledge exchange.Managers can deliver live or recorded sessions, share materials, and engage in real-time discussions with employees by creating dedicated channels for different topics or departments.MS Teams’ ability to integrate various apps and tools, such as file sharing, wikis, and project management utilities, enhances the learning experience.Cross-departmental collaboration is also empowered as customer service staff can easily reach out to subject matter experts in other teams, ask questions, and share insights, fostering a culture of knowledge exchange.This interconnection ensures that customer service agents have access to the latest information and resources, enabling them to resolve customer issues more confidently.Ideal scenarios for using Teams in customer serviceHere are some situations in which you may want to utilize MS Teams for customer service:When providing real-time, omnichannel support: By integrating MS Teams with a variety of other tools and services, such as social media platforms, live chat tools, and email, you allow customers to quickly find solutions via their preferred channel.When you have a remote or hybrid workforce: MS Teams’ compatibility with multiple devices and its ability to be accessed from any location makes it a perfect tool for companies that employ remote or hybrid work models. It enables supervisors to effectively manage their teams and facilitates seamless collaboration among agents, allowing them to offer customer support from wherever they may be.When your customer support team already uses MS Teams: Your customer service representatives may already be utilizing MS Teams in their everyday tasks. If so, integrating customer service operations within Teams would eliminate the need for additional training and the adoption of new customer service tools.When you want to foster collaboration and teamwork: Should a service delivery emergency arise or should customer support agents encounter intricate customer service inquiries, it may become necessary to assemble a dedicated customer service team to work collaboratively via Teams to resolve the problem.When you want to improve your customer experience: In the quest to improve customer experiences and build stronger relationships, you can leverage MS Teams to gather feedback from customers, track customer interactions, and analyze data to identify areas for improvement.How to use MS Teams as a help deskMicrosoft Teams doesn’t have a specific customer support add-on. Therefore, how exactly can you provide efficient customer service using Microsoft Teams?The secret lies in integration.To set up Teams for customer service operations, you will need to integrate it with dedicated customer support software, like LIKE.TG, to retrieve, display, and resolve support requests efficiently.LIKE.TG fully integrates with Microsoft Teams to facilitate fast response times to customer requests and ensure better coordination amongst customer support agents, managers, and members from other departments—all from a single screen.Refer to Syncfusion’s article on how to install and configure Microsoft Teams for customer support with LIKE.TG to learn more.After setting up the MS Teams environment for customer service, you can use the combined features of LIKE.TG and Teams to:Share files, screenshots, and other resources with colleagues and customersReceive instant notifications for each ticketing eventTrack the progress of tickets right from your MS Teams channelsCreate and manage tasks efficientlyUpdate customer data across platforms without leaving TeamsEasily collaborate when resolving customer issuesProvide personalized customer supportOptimize your customer service with Microsoft TeamsMS Teams offers a robust and flexible platform that can help you provide better customer service.Using Teams for customer service, you can leverage its ubiquity, versatility, and efficiency to deliver faster, easier, and more personalized customer experiences.LIKE.TG harnesses Teams to streamline customer service processes, provide real-time notifications, and track tickets along the resolution pipeline.Contact usto schedule alive demoto experience how you can utilize all the capabilities of Teams plus the power of our unrivaled customer service solution to deliver top notch customer experiences from a single screen. Or, start afree trialto get instant access today.We trust that you found value and insight in this blog post. Are there any additional strategies you employ for leveraging MS Teams in customer service?Your input is highly appreciated. Feel free to share your thoughts and feedback in the comments section.Recommended reads15 Best Small Business Tools Software (2024)SaaS Customer Success: 9 Best Practices, Importance, and Tools12 Reasons to Choose User-Friendly Help Desk Software7 Best Help Desk Software Features for Boosting Your Customer Support
30+ Best Productivity Tools and Software for 2024
30+ Best Productivity Tools and Software for 2024
Productivity is not a one-size-fits-all concept. Different organizations have different needs, preferences, and goals for working efficiently and effectively. That’s why there is no single productivity tool or software that can suit everyone.Instead, you need to find the right combination of productivity tools and software to achieve your desired outcomes, whether you want to empower teams with seamless collaboration, optimize time management, or track the tiniest details of project performance.Productivity tools are beneficial for businesses in a multitude of ways, such as increasing customer satisfaction scores and elevating operations to new heights.In this blog, we’ll learn about what productivity apps are and which ones are the best in the market. What are productivity tools?Productivity tools are applications designed to help individuals and organizations improve their work efficiency and effectiveness.They streamline workflows, enhance collaboration, and optimize time management to empower individuals and teams to achieve their goals with less effort and in less time.Selecting the right productivity apps for your business depends on the following factors:Nature of the workIndividual preferencesThe requirements of the team or organizationBest productivity tools on the marketA productive and efficient team significantly contributes to the success of your business. Various productivity tools serve different functions that you can explore to streamline and enhance your team’s efficiency. Here is a compilation of the top productivity apps available today.Customer service1. LIKE.TGLIKE.TG is advanced customer service software that improves support agents’ productivity by centralizing customer inquiries, streamlining ticket management, and facilitating team collaboration.This results in quicker resolutions and higher customer satisfaction.Key featuresAI Copilot: Analyze tickets, auto-translate them, generate responses, and summarize lengthy ticket conversationsTicket management: Organize and prioritize customer queries through a centralized systemKnowledge base: Maintain a knowledge base for quick issue resolution and self-service optionsMultichannel support: Manage customer communications across email and live chatAutomation: Automate repetitive tasks to improve response timesPredefined templates: Use canned responses for consistent answers to common questionsShared inbox: Organize support requests, route them to the right agents, and improve customer satisfactionTask management: Create and manage all ticket-related tasks or activities and speed up ticket resolutionMobile help desk: Provide customer support from any location, at any time with access to a mobile help desk app and boost your productivityReporting and analytics: Gather, gauge, and analyze different productivity metrics to understand and improve your customer support betterPricing plansAgent-Based plans:Scale:$25for 3 agents/monthGrowth:$50for 3 agents/monthEnterprise:$75for 3 agents/monthUnlimited Agents plans:Essential:$799per monthPro:$1499per monthBusiness:Contact us2. HubSpotHubSpot is a cloud-based productivity software that integrates marketing, sales, and customer service.It automates workflows, analyzes data, and provides a user-friendly interface to save time and enhance customer engagement.Its Marketing Hub product allows teams to launch and manage marketing campaigns while utilizing HubSpot’s CRM system.This integration tracks customer interactions, creating a shared knowledge base for seamless team coordination and connection-building with potential clients.HubSpot centralizes customer journeys and team efforts, optimizing operations and encouraging internal collaboration.Key features Contact database and easy contact managementSync data across marketing, customer service, and sales teamsEmail tracking and templatesReports and analyticsPricingStarts at $18 per monthFree trial duration: 14 daysMobile device management3. ScalefusionScalefusion is a comprehensive MDM solution that helps businesses manage and secure a wide range of devices. It supports multiple operating systems, including Android, iOS, macOS, and Windows. Scalefusion offers robust device management capabilities, such as remote control, app management, and security policies, helping businesses maintain secure and efficient operations.Key Features:OS update and patch management – Manage and automate operating system updates and security patches across all managed devices.Conditional Email Access (CEA) – Control access to corporate email based on compliance with MDM policies.Windows App Catalog – Distribute and manage applications on Windows devices through a centralized app catalog.AirThink AI – AI tool based on OpenAI’s GPT language model, it’s designed and trained to assist IT Admins in managing their devices more efficiently.OneIdP IAM suite – Implement a unified identity provider (IdP) for seamless single sign-on (SSO) and enhanced security across all managed devices.Maker-Checker: Implement a multi-approval process for added security on device actions where one admin initiates an action and another approves it.Pricing Plan:Essential: $2 per device per month (billed annually)Growth: $3.5 per device per month (billed annually)Business: $5 per device per month (billed annually)Enterprise: $6 per device per month (billed annually)Free trial duration: 14 daysAutomation4. Appy Pie AutomateAppy Pie Automate is a powerful workflow automation tool designed to streamline business processes effortlessly. Users can create complex workflows, known as Connects, that initiate actions based on trigger events in one application and perform subsequent actions in another.Connects in Appy Pie Automate enable users to efficiently manage multiple tasks simultaneously, reducing manual effort and enhancing productivity.Key featuresAutomation: Build automated workflows (Connects) based on conditional triggers.App Integration: Seamlessly integrates with a wide range of apps and devices.Customization: Define triggers and actions to automate tasks precisely as needed.Sync: Synchronize tasks and calendars across various platforms for unified management.Appy Pie Automate supports extensive integrations, including Mailchimp integrations, ensuring compatibility with essential tools for marketing and communication.This tool is ideal for businesses seeking to automate repetitive tasks and optimize workflow efficiency without requiring extensive coding knowledge.Pricing: Starts at $12/mo. with Enterprise plans available.Free Trial Duration: 7 days5. ZapierZapier is a productivity tool that automates workflows by linking different apps and services without any coding.Users set up multistep automations, called Zaps, that depend on trigger events in one app and a resulting action performed in another app.Zaps allow users to complete multiple routine tasks at once, simplifying repetitive processes.Zapier is compatible with a diverse array of apps, making it a flexible solution. It also provides scheduling support, formatter tools, and webhooks to customize Zaps according to any business requirements.Key featuresAutomation workflowsMultistep ZapsTriggers and actionsIntegrationPricingStarts at $19 per monthFree trial duration: 14 daysProject management6. LeadSquaredLeadSquared is an advanced sales automation and CRM platform designed to streamline sales processes and drive business growth. With its intuitive interface and robust features, LeadSquared empowers sales teams to efficiently manage leads, track customer interactions, and close deals faster.The platform offers comprehensive tools for lead scoring, email automation, task management, and advanced analytics, ensuring that you can make data-driven decisions and optimize your sales strategy.Key featuresLead Scoring and Management: Prioritize leads effectively with dynamic scoring based on engagement and behavior, ensuring the sales team focuses on the most promising prospects.Email and Marketing Automation: Create, schedule, and track email campaigns with ease, automating repetitive tasks to nurture leads and maintain consistent communication.Sales Pipeline Management: Visualize and manage the sales pipeline with customizable stages, allowing to track the progress of each deal and forecast sales with accuracy.Task and Activity Management: Stay organized and boost productivity by assigning tasks, setting reminders, and tracking all customer interactions in one centralized platform.Pricing: Available upon request7. AsanaAsana is a versatile project management productivity tool known for its user-friendly interface.This productivity software handles work tracking and facilitates team collaboration with organizational tools.Strategic planning is enhanced through goal setting, portfolios, and reporting dashboards. Automation capabilities, forms, and templates streamline operations.With customizable workflows and strong integrations, Asana is essential for project management and team coordination.Key featuresTask management: Create, assign, and track tasks with due dates and prioritiesProject planning: Visualize project timelines with boards and Gantt chartsIntegrations: Connect with various apps to enhance functionalityCustomization: Adapt fields and templates for better task organizationPricingStarts at $10.99 per user/monthFree trial duration: 30 days8. nTasknTask is one of the project management productivity tools that combines task management, time tracking, and collaboration into one solution.It optimizes productivity with Gantt charts, risk management, and meeting modules.It includes Kanban boards for visual workflow management and effective team interactions.nTask seamlessly integrates timesheets into daily operations. It revolutionizes project and task management, empowering teams to achieve their goals with clarity and control.Key featuresProject management: Comprehensive tools for task and project managementTime tracking: Built-in time tracking features for better productivity analysisCollaboration: Discussion boards, document sharing, and team collaborationGantt charts: Visualize project timelines and dependenciesPricingStarts at $3 per monthFree trial duration: 7 days9. TrelloTrello is a well-regarded project management productivity tool that visualizes workflows, making project collaboration smooth and satisfying for support agents.Its intuitive design makes it simple to create and arrange tasks utilizing an eye-catching virtual board system.Effective monitoring and categorization are ensured by features like labels, checklists, and adjustable deadlines.For real-time collaboration, Trello easily integrates with other productivity apps, such as Slack and Google Drive.Trello also has an integrated automation solution, Butler, that helps teams work more efficiently by automating tedious activities.Key featuresVisual project management: Organize tasks on boards with cards and listsCollaboration: Assign tasks, comment on cards, and share boardsAutomation: Automate workflows and tasksPricingStarts at $5 per user/monthFree trial duration: 14 days10. GanttPROGanttPRO is an online project management productivity software designed to enhance productivity and collaboration within teams.At its core, GanttPRO provides a visual representation of project timelines through Gantt charts, allowing for clear and intuitive tracking of project progress.Users can select a grid view for detailed task information, a board view for agile project management, and a portfolio view for an overview of all ongoing projects.Key featuresInteractive Gantt charts for project planningTask dependencies and critical path analysisTeam collaboration with real-time updatesResource management and workload trackingPricingStarts at $7.99 per user/monthFree trial duration: 14 days11. ProofHubProofHub is a productivity software that revolutionizes project management and team collaboration.It promotes organization, accountability, and seamless communication. Users can assign tasks, manage workflows, and track time easily.It centralizes and streamlines processes, enhances collaboration, and encourages a cooperative workspace.Its real-time chat and comprehensive time tracking features ensure swift teamwork and effective time management.Key featuresTask management: Visualize task progress and dependencies through task lists and boardsIntegration: Integrate support for popular productivity apps like Google Calendar and DropboxTime tracking: Keep track of time spent on each stepDiscussion and collaboration: Centralize discussions for effective team communicationPricingStarts at $45 per monthFree trial duration: 14 daysTask management12. ClickUpClickUp is a versatile project management tool with customizable features for effective task management, collaboration, and advanced reporting.Its user-friendly interface allows easy switching between views and workflow automation.ClickUp docs and whiteboards facilitate team documentation and brainstorming.Key featuresTask management: Robust tools for creating, assigning, and tracking tasksProject management: Plan and manage projects with customizable featuresCollaboration: Shared workspaces, comments, and document sharingViews: Offers multiple views like Kanban, Gantt charts, and more to accommodate diverse workflowsPricingStarts at $7 per user/month13. TodoistTodoist is a comprehensive task management system that helps users organize, prioritize, and collaborate on tasks efficiently.The intuitive interface allows for quick setup of tasks, recurring due dates, and detailed sub-tasks, all neatly organized within customized projects.Todoist also visualizes progress to help users maintain motivation and focus. This productivity software is compatible across platforms, ensuring access to to-do lists and enabling seamless collaboration whether at your desk or on the go.Key featuresTask management: Prioritize tasks with due dates and priority levelsTo-do listsCollaboration: Real-time updates for collaborative workProductivity tracking: Track completed tasks and set daily/weekly goalsPricingStarts at $6 per user/month for teamsFree trial duration: 30 daysEmail management14. RightinboxRightinbox is a Gmail extension productivity software that transforms your inbox into a powerful tool for email management.With features like email scheduling, recurring emails, and email tracking, it optimizes your email interactions.It seamlessly integrates into Gmail, providing convenient options like send later and email reminders to help you stay organized.By using Rightinbox, users can streamline their email tasks and turn each correspondence into an opportunity for success.Key featuresEmail productivity: Enhances Gmail with features like email tracking and send laterEmail reminders: Set reminders so you never forget an important conversationRead receipts: Get notified when recipients read your emailsMultiple signatures: Set up custom signatures and use the right one at the right timePricingStarts at $ 7.95 per month15. ShiftShift is a productivity tool that simplifies digital workload management by bringing together multiple email accounts, applications, and extensions into a single interface.It improves productivity by offering quick access to emails, messaging platforms, and more. Shift enhances workflow efficiency with focused web tabs, a universal search feature, and customizable workspaces for collaboration.By consolidating all digital productivity apps into one interface, Shift boosts productivity and simplifies managing multiple accounts.Key featuresUnified interface: Centralized platform for managing multiple email accounts and applicationsApp integration: Easily switch between productivity tools, email, and messaging appsCross-platform: Works seamlessly on Windows, macOS, and LinuxOffers focused web tabs and unified search across accountsPricingStarts at $149 per yearFree trial duration: 7 days16. FleepFleep is a flexible productivity tool designed to make teamwork and communication easier.Its smooth email integration makes it a unique messaging tool that lets you handle discussions without getting bogged down in never-ending email threads.It also streamlines file sharing, making it simple to send and retrieve crucial information.Key featuresTeam chat and instant messagingShared file storage and collaborationTask creation and project coordinationEmail integration for external communicationPricingStarts at €5 per user/monthCommunication17. SlackSlack is a productivity software collaboration hub that streamlines teamwork with messaging, file sharing, and project management.It offers real-time communication and organized channels for easy connection.With automated workflows and message archives, Slack enhances workforce productivity and collaboration.Key featuresReal-time messaging: Instant messaging for team communicationChannel organization: Structured channels for organized discussionFile sharing: Share documents, images, and files within the platformIntegration hub: Connects with a wide range of third-party apps for enhanced functionalityPricingStarts at $8.75 per user/monthFree trial duration: Contact for info18. GoTo MeetingGoTo Meeting is a versatile web conferencing productivity software that enhances virtual collaboration.Users can host and join meetings from any location.It offers features like screen sharing, recording, and note-taking, keeping participants organized and productive.The user-friendly interface provides clear audio and video for interaction and content sharing.GoTo Meeting easily transforms online meetings into dynamic conference calls, and keeps scheduling and starting meetings simple.Key featuresVideo conferencing: Host virtual meetings with high-quality video and audioScreen sharing: Collaborate by sharing screens during meetingsMeeting recording and transcriptionPricingStarts at $12 per organizer/monthFree trial duration: 14 days19. LoomLoom is a video messaging productivity software that allows you to record your screen, camera, microphone, and application audio.It automatically saves videos to the cloud and instantly provides a shareable link.Key features Video messaging and screen recordingQuick and easy video creationScreen capture for demonstrationsCommenting and feedback on videosPricingStarts at $12.50 per creator/monthFree trial duration: 14 days20. ChantyChanty is a flexible productivity software that improves teamwork and communication.Its user-friendly design integrates task management, video calling, and messaging.Its robust search function finds information fast, saving you time and effort.Chanty integrates with other apps to bring data together from wherever your team works.Features like video conferencing and voice calls improve team communication even further, fostering a cohesive and effective work atmosphere.Key featuresApp integration: Connect with third-party apps to enhance functionalityTask management: Create, assign, and track tasksVoice and video calls: Real-time communication for remote teamsPermissions: Define roles and assign access levels to team membersPricingStarts at $3 per user/monthTime tracking 21. TogglToggl Track is a reliable productivity software for tracking employee timesheets. Its user-friendly interface allows for effortless time tracking across projects.The software’s reporting capabilities provide insights into work habits, benefiting freelancers, teams, and businesses.By replacing traditional timesheets and integrating with multiple applications, Toggl saves time and optimizes efficiency.Key featuresTime tracking: Track billable and non-billable hoursReporting: Analyze project timelines and budget allocationIntegration: Integrate with various project management productivity toolsPricingStarts at $9 per user/monthFree trial duration: 30 days22. HarvestHarvest is a productivity tool for freelancers and project management teams.It focuses on accurate time tracking, expense tracking, and project budget management. It integrates with project management software for detailed reporting.Harvest simplifies billing processes, provides a clear overview of time allocation, and helps optimize workflow.It allows time tracking through web interfaces, smartphones, and external applications. Harvest is invaluable for productivity, accuracy, and financial transparency.Key featuresInvoicing: Create professional invoices based on tracked time and expensesDelivers intuitive time tracking across platforms and devicesReporting: Generate detailed reports for time analysis and project insightsPricingStarts at $10.80 per user/monthFree trial duration: 30 days23. EverhourEverhour is a useful productivity tool for freelancers and small businesses. It helps with tracking time, improving productivity, and simplifying billing tasks.The productivity app integrates with popular project management tools and allows for clear project planning and expense tracking.With comprehensive reports, users can effectively manage project budgets to promote growth and success.Key featuresTime tracking: Simple and intuitive interface for tracking work hoursBillable hours: Easily distinguish and track billable and non-billable hoursReporting: Generate reports for time analysis and project insightsTeam collaboration: Facilitates team communication on project progressPricingStarts at $8.50 per user/monthFree trial duration: 14 days24. HubstaffHubstaff is a productivity software that facilitates time tracking and increases team productivity.It provides activity monitoring and project management features that allow businesses to streamline operations, monitor remote teams, and optimize project workflows.It can be accessed via mobile or desktop apps.Key featuresTime tracking: Monitor work hours and activitiesProject management: Track projects, tasks, and team productivityInvoicing: Generate invoices based on tracked timePricingStarts at $4.99 per user/monthFree trial duration: 14 days25. ForestForest is a mobile app that boosts productivity by encouraging focused work intervals through a gamified approach, fostering better time management and reducing distractions.It turns concentration into a game, motivating users to grow virtual trees as they focus on tasks.If users leave the app, their tree withers, encouraging them to stay engaged.Experience a peaceful digital forest, with each tree reflecting your attention to tasks. Embrace this unique method, plant your first tree, and watch your forest flourish as a symbol of your accomplishments.Key featuresFocus management: Encourages focus by growing virtual trees during work sessionsGamification: Users earn rewards for avoiding distractionProductivity tracking: Analyzes daily focus patterns and screen timeCustomization: Allows users to set their focus duration and preferencesPricingForest is available in free or paid formats for Android, and is only available as a paid app for iOS. It is also available as a Google Chrome extension.26. PaymoPaymo is one of the productivity tools for small- and medium-sized businesses that enhances productivity.It integrates resource scheduling, Gantt charts, and invoicing to optimize workflows and improve efficiency.With robust time tracking features, Paymo allows users to monitor jobs accurately and generate informative reports.Paymo’s intuitive interface makes it a valuable partner in project success and business growth.Key featuresProject management: Plan, execute, and track projects with task management featuresTime tracking: Monitor billable hours, time entries, and expensesInvoicing: Create professional invoices based on tracked timeReporting: Generate detailed reports for project insights and financial analysisPricingStarts at $5.90 per user/monthFree trial duration: 15 daysKnowledge management27. Bit.aiBit.ai is a premier document collaboration productivity app that provides a unified space for creating, collaborating, and organizing knowledge effortlessly.With customizable workflows and workspaces, teams can tailor their environment for seamless document management.Key featuresCustomizable workflows: Tailor your collaborative environment for efficient project managementCollaboratibe workspaces: Create dedicated spaces for different projects or teamsAI Genius: Enhance productivity with an AI-powered content creation toolMultimedia integration: Embed rich media in documents for a dynamic and engaging experiencePricingStarts at $8 per user/month28. EvernoteEvernote is one of the versatile productivity tools that provides a centralized platform for comprehensive note-taking, document organization, and multimedia integration that ensures seamless information retrieval across devices.It offers features like task management, document scanning, and web clipping to improve productivity.It is essential for professionals, students, and anyone who values organization.Key featuresNote-taking: Use text, images, audio, scans, PDFs, and documentsOrganization: Utilize notebooks, tags, and a hierarchical structure for efficient organizationCross-platform: Evernote syncs notes across devices for accessibility on the goPowerful search capabilities and customizable dashboardPricingStarts at $10.83 per monthFree trial duration: 14 days29. Dropbox PaperDropbox Paper is a productivity software that provides collaborative workspaces and streamlines document-centric tasks.Key featuresReal-time collaborative document editingTask assignment and inline commentingIntegration with Dropbox for file storageSupport for multimedia content in documentsPricingIncluded with Dropbox, which starts at $20 per user/month for teams.Free trial duration: 30 daysNote-taking30. SimplenoteSimplenote is one of the productivity apps that is an effective and easily accessible note-taking program.Its elegant design makes seamless cross-device synchronization possible.Orderly management of notes is encouraged by its uncluttered design.A smooth note-taking experience is facilitated by features like version history, labeling, and quick syncing.Simplenote is among the useful productivity apps for organizing processes and taking notes while on the go.Key featuresMinimalist note-taking: Quick and easy note creation with a clean interfaceSynchronization: Sync notes across devicesTags: Organize notes with tags for easy retrievalCollaboration: Share and collaborate on notesPricingFree, but provides an optional $19.99 per month subscription to support Simplenote’s development.31. Google KeepGoogle Keep is among the user-friendly note-taking productivity apps that boosts productivity.It includes support to create, store, and manage notes, lists, and reminders.Accessible on multiple devices and browsers, it is widely used for individual and collaborative note-taking.Its intuitive interface resembles digital sticky notes, enabling users to jot down thoughts and to-dos anytime, anywhere.Key featuresSimple note-taking: Capture and organize notes, checklists, and imagesReminders: Set reminders based on time or locationCross-platform sync: Access and sync notes across devicesOrganization: Color-code and label notesPricingIncluded with Google Workspace, which starts at $6 per user/month for businesses.Free trial duration: 14 days32. Box NotesBox Notes is a game-changing productivity software that transforms team collaboration on documents.This online note-taking productivity software simplifies note creation and real-time sharing while boosting productivity with its extensive version history, robust templates.The interactive commenting features fosters efficient teamwork and document management.With its live editing feature, Box Notes guarantees secure and effortless idea flow among team members.Key featuresCollaborative note-taking: Create and edit notes in real time with team membersIntegration with Box: Allows seamless access to cloud storageRich embeds: Preview Box files like videos and presentations inside a notePricingStarts at $5 per user/monthFree trial duration: 14 daysThe power of productivity toolsBy integrating the right productivity apps, companies can foster a culture of continuous improvement and agility in any department, enabling them to respond to market demands with finesse and deliver exceptional service that keeps customers coming back for more.Embracing these technologies for small business ideas is not just about keeping up; it’s about setting the pace in a world where exceptional operational efficiency and customer delight go hand in hand.Schedule a free trial or book a live demo of LIKE.TG to experience the various features that can maximize your support agents’ productivity. If you have any questions, don’t hesitate to contact the LIKE.TG team.We hope you found this blog on productivity tools helpful and insightful. We’re eager to hear your feedback. How have you incorporated productivity tools into your day-to-day work?Do you have any advice or strategies for improving team collaboration and streamlining workflow processes using these productivity apps? Share your suggestions and experiences in the comment section below.
Live Chat Support: Transforming Customer Engagement
Live Chat Support: Transforming Customer Engagement
To establish lasting relationships with customers, mastering effective communication is essential.Numerous companies have incorporated live chat support as one of their key communication channels for customer service.This comes as no surprise, given that a study by Forrester indicates that 42% of consumers favor companies that have a live chat option on their websites, a significant increase from 27% in 2019.So, what steps should companies take to fully leverage their live chat support feature? What do they stand to gain from integrating one into their customer service?In this article, we’ll explore the benefits of live chat support, share some best practices for implementation, and showcase real-world examples of how businesses use live chat to achieve success. What is live chat support?Live chat support is a way for customers to instantly communicate with a customer service representative to have their questions answered and concerns addressed.The live chat tool can be embedded in the following:WebsiteMobile appsSocial media platformCustomer support portalsBusinesses utilize live chat support for immediate engagement and to deliver real-time assistance to customers.Key characteristics of live chat supportThe following are the major characteristics of live chat support:Real-time interaction: Live chat facilitates immediate communication, allowing instant engagement between customers and agents for quick problem-solving.Integration with a knowledge base: Live chat programs seamlessly integrate with knowledge base systems to empower support agents to provide accurate information during customer interactions.Proactive engagement: Live chat makes it easy for users to initiate conversations with businesses. This makes it more likely that the support team can resolve their issues before they can complain in feedback mechanisms like reviews.Accessibility: Live chat can be accessible from any device with an internet connection, providing customers with convenient and flexible communication and customer serviceAutomation: Through automation, a live chat can efficiently handle routine queries, gather initial information, and streamline the customer support process, enhancing overall efficiency.Live chat best practices for exceptional customer serviceAdopt the following strategies to maximize on the potential on your live chat tool:Integrate the live chat button in the right placeContemporary clients often lack patience and may leave your website if they run into a problem and struggle to locate help.Examine your customers’ browsing habits to identify areas within your website or application that may require assistance and conveniently position the live chat feature there.Speed up responses with canned responsesQuick responses are one of the main reasons customers prefer live chat over other communication channels. Craft canned responses to provide uniform responses and significantly improve your response times.Collaborate with your team to create a detailed collection of canned responses tailored to the typical situations they face in live chats.These replies should be crafted to sound conversational and warm to establish a personal connection with your customers.The canned responses should be customized where appropriate to retain a natural tone that doesn’t make customers doubt the presence of a human on the other end of the conversation.Train your agents effectivelyProvide live chat agents with extensive training on your products, services, and company policies.Equip them with essential customer service skills like active listening, problem solving, and expressions of customer empathy to enable them to go the extra mile to achieve customer satisfaction.Offer support in multiple languagesIf you serve a global customer base, offering live chat support in multiple languages caters to non-English speaking customers and improves their experience.Use translation software to demonstrate your commitment to inclusivity and global reach.Add a human touch to personalize the chatEven though live chat is a text-based interaction, the use of a personal touch can make a big difference in shaping customer perceptions.Always greet customers with their name and refer to their past interactions whenever possible to ensure they know you are up to speed.Tailor your communication language, tone, and style to meet the customer’s preferences. You can also use appropriate emojis to create a warm and friendly atmosphere for the customer.Add video to the live chat support experienceFor more involved conversations, face-to-face interactions tend to be more engaging and satisfying because customers can see the agent to whom they are talking.Apart from cultivating a sense of trust, video chat can also help explain complex issues or instructions that would otherwise be challenging to explain via text alone.Agents can also share their screens or use co-browsing features during the chat session to guide customers through technical step-by-step procedures.This improves team efficiency and saves time for both parties involved.Establish clear criteria for intelligent chat routingLive chat software can support the use of intelligent chat routing so customer inquiries are sent to the appropriate agent or department according to set criteria.Establish clear protocols for directing, transferring, and escalating chats to guarantee that each new chat is picked up by an appropriate agent quickly.Monitor performance and continuously update the live chat toolTreat live chat software as an evolving tool. Examine key performance metrics like response times, chat duration, resolution time, and customer satisfaction scores.Regularly review and update your live chat strategy to ensure optimal performanceFurthermore, ensure that you stay updated with new technologies and trends in live chat support to continuously enhance the customer experience and stay ahead of the curve.Use tags for proper categorization of chatsCategorizing customer interactions through tags is considered a top practice for managing live chats.This function allows agents to classify chat sessions according to their subject matter or other parameters.Assigning labels such as product inquiry, technical issue, or pricing to ongoing chats enables you to sort these issues and refer to them in the future.This practice streamlines the monitoring of particular interaction types, aids in recognizing frequent concerns, and helps in the training and onboarding of new team members.Integrate live chat with other toolsConnect your live chat platform with your customer relationship management tool, help desk ticketing system, knowledge base software, or other customer data systems to allows agents to access vital information quickly and provide seamless support.You can also integrate live chat with other support channels so that agents can seamlessly switch between them, if necessary, without losing context or having to repeat information.For example, an agent can ask a customer to switch to email to attach a file following a conversation they just had in the live chat window.Request customer feedback after every conversationThe live chat feature is not solely for addressing inquiries and providing information. It’s an avenue for gathering customer feedback.Include a customer satisfaction survey at the end of each chat session to collect feedback on the quality of the interaction.Solicit ideas on how you can improve the effectiveness of the live chat tool.Optimize the live chat tool for mobile useA significant number of users access websites via their smartphones and therefore expect to access customer support on the move.Ensure that the live chat features on your website are compatible with mobile devices.By enhancing your live chat for mobile compatibility, you unlock more accessibility and convenience, enabling customers to reach your support team whenever and wherever they have need.Benefits of live chats that businesses should knowWith the use of a live chat tool, businesses can have real-time conversations with their customers. This has many advantages.Enhances customer engagementLive chat allows businesses to engage with customers and provide them with instant answers and resolutions. This improves response time, personal connections, and reduces cart abandonment.Live chat also allows businesses to proactively engage with clients and increase customer interactions.By providing convenient and accessible communication, live chat helps businesses build stronger relationships and encourages customers to return.Improves customer satisfactionThe immediacy and efficiency that live chat provides makes customers feel their time is valued and that the support teams take their concerns seriously.A live chat can help create a loyal customer base that knows it can rely on quick support from your company.Increased efficiency for businessLive chat allows support agents to:Handle numerous conversations simultaneouslySwiftly respond to customer inquiriesResolve issuesSuccessfully finalize transactionsThis heightened efficiency not only reduces operational costs but also improves the overall effectiveness of the business, leading to increased profitability and growth.Provides valuable data insightsThrough live chat support you can get real-time data on customer interactions in order to evaluate:Customer behaviorAgent performanceCustomer feedbackConversion ratesAnalyzing this data can reveal trends, identify customer needs, and give you ways to optimize product offerings.Additionally, live chat data can contribute to important performance metrics like response times and resolution rates, providing insights into operational efficiency.Boost in sales and conversionsLive chat software helps in guiding customers seamlessly through checkout, answering questions before they become irritated, making recommendations based on the customer’s needs, and guiding them to the best option for their situation.It’s like having a personal shopper to give them tips whenever they want them, resulting in a win-win for both the customer and the company.This proactive customer support and guidance have proven to boost online sales and conversions. In fact, according to Zippia research, live chat is known to increase conversion rates by 40%.Provides accessibility and convenienceLive chat can allow customers to receive immediate assistance at any time, irrespective of the device used and their location, eliminating the need to wait on the phone or for email responses.If a company can offer 24/7 availability, it’s particularly helpful for customers in different time zones or with busy schedules.Builds trust and credibilityLive chat is a powerful tool that builds customer trust and credibility by providing immediate assistance and demonstrating a business’s commitment to customer service.This real-time interaction assures customers that help is just a chat message away.Ultimately, a trustworthy and credible business attracts loyal customers, contributing to long-term success.Competitive advantageLive chat helps businesses deliver a high level of responsiveness in a world where consumers expect quick and efficient service.This responsiveness can distinguish a business from its competitors, many of whom may still rely on slower, less interactive forms of customer service.Offers personalized customer experienceBy providing real-time, one-on-one conversations, live chat can address individual questions, offer personalized product recommendations, and deliver customized solutions.This level of personalization enhances the customer’s experience, making them feel valued and understood.Reduces support costsUnlike traditional phone-based systems that restrict agents to one-on-one conversations, live chat platforms let them manage several interactions concurrently.This multitasking capability cuts down on the necessity for a larger support team, which in turn translates to cost savings for businesses.Companies can optimize their support operations, delivering prompt, efficient service while maintaining a lean staffing model.Live chat support examples from real brandsHere are some real-life examples of live chat support:Bank of AmericaBank of America provides live chat support for its customers to get help with their banking needs. Customers can chat with a customer service representative to:Discuss account detailsReport lost or stolen cardsGet help with online bankingReceive guidance on financial productsThe live chat feature is particularly useful for customers who need immediate assistance but do not wish to visit a branch or wait on hold for a phone representative.The bank ensures secure and private communication to protect sensitive financial information during the chat sessions.AmazonAmazon, the largest e-commerce platform in the world, offers live chat support to assist customers with inquiries regarding product details, ordering, shipping, returns, and refunds.When a customer visits the Amazon help section and selects an issue they need help with, the website often proposes the option to chat with a representative.Amazon’s live chat support is known for being responsive and helpful, allowing customers to resolve their issues quickly without the necessity of a phone call.MicrosoftMicrosoft offers live chat support on its support website for a variety of its products, including Windows and Office.Customers can use this support when they are experiencing technical difficulties, need help with software installation, or have questions about product features and licenses.Integrate live chat support to enhance the customer service experienceLive chat is not just a communication tool; it’s an opportunity to cultivate real-time engagement and build enduring customer relationships.By implementing best practices and using the right software, you can create a seamless and personalized live chat experience that keeps your customers returning to your brand.Soon, LIKE.TG will introduce its Live chat feature and some advanced functionalities by March 2024, which could be the perfect solution for enhancing customer interactions. Stay tuned with us to experience the exciting new features coming your way!Contact usto schedule a live demo to discover how LIKE.TG can enrich your customer experience.Or sign up for a free trial to get instant access today.I hope this article serves as a valuable companion on your live chat support journey. Do you have any questions or additional ideas?Feel free to share your feedback in the comment section below.Recommended readsWhat is Customer Service? The Ultimate Guide20 Best Customer Service Tips for Better Support in 20247 Great Benefits of Customer Self-Service Portal
What is Customer Service Experience? Definition, Tips, and Examples
What is Customer Service Experience? Definition, Tips, and Examples
The failure or success of a customer relationship depends on the customer’s overall experience with the company’s customer service. Customers tend to stay when they have positive experiences and leave for a competitor when the service was inadequate or frustrating. According toZippia, 91% of customers are willing to leave a business for a competitor after one poor customer service.So, aiming your support team toward meeting or exceeding customer service expectations is key. But do you know what the customer service experience is or how to implement the most effective strategies?In this article, we will take you through creating a strategy for the best customer service experience and the benefits of implementing one. What is customer service experience?The customer service experience refers to customers’ overall feeling andperceptionof a company throughout their interactions with it.It involves every touchpoint a customer has with the business, both online and offline. This includes:Ease of use and completeness of a company’s websiteAny pre-purchase contact initiationThe purchasing processIssue triage, problem resolution, and customer supportCustomer follow-up, feedback, and post-service relationsCompanies that prioritize excellent customer service are more likely to establish brand loyalty in their clients and create a positive brand image. Conversely, poor customer service can lead to customer dissatisfaction, negative reviews, and potential loss of customers.Tips for delivering the best customer service experienceImprovement of the customer service experience is an ongoing commitment that involves consistent dedication rather than a one-time attempt. Thus, it is important to plan effectively.Following are a few steps and strategies to implement in order to enhance your customer service experience.Understanding customer needsThis strategy involves identifying, meeting, and having thorough awareness of the wants, preferences, andpain pointsof your clients.This can be achieved by:Collecting and analyzingcustomer feedbackSending out customer satisfaction surveysConducting market research and interviewsChecking social media mentions and commentsOnce you’ve identified your customers’ needs, you can discuss them with the appropriate teams and departments, tailor product features, and implementcustomer experience optimization strategies. This can help you meet your customers’ expectations and gain insight into what drives your customers’ satisfaction.Going beyond your customers’ expectationsBusinesses can exceed customers’ expectations and leave a lasting positive impression on customers through:Delivering a product earlier than promisedProviding an extra level of service that the customer didn’t expectGoing the extra mile in helping customers when neededBuilding acustomer-centric cultureTo develop acustomer-centricculture, ensure that all staff members prioritize and value customer concerns and happiness.This involves:Aligning your core values, procedures, and goals with customer satisfactionPersonalizing interactionsTraining agents to understand client needs as well as take responsibilityPromoting active listening andempathy in customer serviceEmpowering your employeesProvide your employees with the resources, confidence, and time to complete tasks and tackle responsibilities. Confident employees are proactive and productive, and they’re not afraid of sharing new ideas or making mistakes.Therefore, providing comprehensive training and ongoing support will ensure that your frontline staff have the knowledge, skills, and tools to address customer inquiries, resolve issues, and make decisions autonomously.Additionally, encourage a culture where employees feel valued, trusted, and empowered to take ownership ofcustomer interactions. This leads to faster resolutions and higher levels of customer and employee satisfaction.Offering proactive customer supportAnticipate the needs and concerns of customers throughout their journey and provide solutions to common difficulties that they may face. Employ preventive measures to minimize their impact.Proactive customer servicecan include:Analyzing customer data for predictive patternsIntegrating technology such asAI in customer supportTracking and implementing customer feedbackProviding timely updates on order statusesImplementing solutions likeknowledge basesAnnouncing product releases, service changes, and relevant industry newsBy adopting a proactive customer support approach, you can prove to your customers how dedicated you are to customer satisfaction.Providingseamless multichannel supportOffering multichannel support lets clients get same level of support via the means of contact with which they are most comfortable. Customers expect to communicate with businesses over a range of channels. Therefore, you need to provide 24/7 customer support on multiple communication channels to ensure customers receive assistance when they need it.These channels can be:EmailLive chatSocial mediaWeb formsImportance of an exceptional customer service experienceEnsuring you deliver the best customer service experience has the following advantages:Boosts word-of-mouth marketing and brand reputationWhen customers are satisfied, they willingly share their positive experiences with people they know and online platforms. Positive experiences shared by the customers improve a brand’s reputation, fostering trust and credibility.Additionally, positive customer service experiences acts as a key differentiator in competitive markets and often become the deciding factor in a customer’s purchasing decision.Reduces customer churnAccording toKhoros’s survey, 65% of customers leave for a competitor after a poor customer service experience.Offering empathy and quick resolution of customer concerns can build customer confidence in your brand and significantly reducecustomer churn.This contributes to the sustainability and success of a business.Builds customer trust and loyaltyDelivering outstanding customer service is essential to gaining lasting customer loyalty and trust.When customers feel valued, heard, and supported, they are more likely to feel lasting affinity toward a brand. They will keep coming back to make more purchases.Enhances employee satisfactionInvesting in the training, recognition, and support that give employees the ability to deliver excellent customer service also contributes to higher job satisfaction and morale within the business. Most people like being able to do their job well.This leads to better customer interactions, positive attitudes, and favorablecustomer relations.Examples of great customer service experiencesThe following are the real-life examples of businesses that have proved to offer the best when it comes to delivering customer service experiences.ZapposZappos is an online retailer for shoes and clothing that is known for its exceptional customer service.According to thiscustomer story on Consumerist, a customer named Jay purchased shoes on Zappos (since they were the cheapest) for a wedding he was to be the best man in. Unfortunately, his package was routed to the wrong location and couldn’t arrive on the day he was supposed to travel to the wedding location.He called Zappos and shared his dilemma. The customer service agent immediately solved his issue by upgrading his account to VIP in order to send another pair of shoes to his destination.He then said, “On top of completely taking care of my problem and adding the “VIP” bonus, she then issued a complete refund. Free shoes. Unbelievable. Zappos has earned a customer for life.”This is a customer blown away by the great customer service experience he received. By sacrificing a small amount of profit in one transaction, Zappos earned a raving review from a newly loyal customer whose story was spread across the internet. That’s cheap, excellent marketing.DisneyDisney is known for its magical experiences and exceptional customer service. They always go above and beyond to exceed guest expectations, whether it’s at their theme parks or on their cruise lines.One example of their outstanding service is astory posted on LinkedInby Liz Richardson, a Disney fan who had a disappointing experience with customer service at Disney World resorts.Concerned, she sent a thoughtful email detailing her experience to the designated customer feedback address, but also, on a whim, to the president of Disney. Surprisingly, she received a call from the VP of Disney World within an hour.The VP apologized and promised additional employee training.Additionally, as compensation, Disney gifted her family a four-night stay, including park tickets and free dining. Richardson’s family were annual visitors to the parks, and this immediate response taking full responsibility and offering rectification not only kept them as annual visitors but maintained Disney’s top reputation with anyone who read her story.Revive your business with outstanding customer service experienceThe key to a greatcustomer service experienceis to make your customers feel valued at every touchpoint.Therefore, it is important to perfect your customer service by implementing key strategies.To enjoy the fruits of an enhanced customer service experience, you can also try usingLIKE.TG. LIKE.TG is sophisticatedhelp desk softwarethat transforms your customer support system.Organize your customer emails into tickets automatically, implement safeguards to make sure no customer falls between the cracks, and provide knowledge bases to let your agents and customers easily access information they need.Schedule a30-minute live demoto discuss and see for yourself how LIKE.TG can improve your support team’s workflow and customer service. Or start a15-day free trialto let your team test out LIKE.TG’s features. If you have any questions, please feel free tocontactLIKE.TG’s supportteam.Please share your thoughts and experiences with different customer service strategies in the comments section. Your feedback is highly valued!
13 Best Live Chat Software Solutions for Businesses (2024)
13 Best Live Chat Software Solutions for Businesses (2024)
To deliver instant replies and smooth experiences, businesses need to harness technology that facilitates real-time engagement and communication. Live chat software is the key to achieving this.It has become a vital tool for businesses that creates direct access between the consumer and customer service for prompt resolution of issues and answers to questions.In this blog post, we’ll explore the essentials of live chat software and its functionality and introduce you to some of the top live chat solutions available today. What is live chat software?Live chat software is a tool that enables customers to have real-time, back-and-forth conversations with support agents for immediate assistance.It usually appears as a chat widget or pop-up on the bottom-right corner of a website, allowing users to initiate conversations with customer support and seek immediate assistance while browsing.Live chat software is commonly used for customer support, sales, or general communication on websites or within applications.How doeslive chatwork?Live chat facilitates instant support directly from a website or application. Live chat support appears as a small chat box or button, often labeled Chat Now or Help.By clicking on this chat widget, a customer opens a chat window, types their message, and sends it.This message is then relayed to the customer support team as a notification of the incoming chat and an agent can respond to the customer in the same chat window.This allows for a real-time, two-way conversation between the customer and the agent.Good live chat software may offer additional features, such as:Pre-chat forms: Forms collect customer information, like name and email, before the chat begins to contextualize the conversation and assist the agent in providing better support.Automated messages: An initial message informs customers of working hours or offers to take a message.Offline support: Allows customers to leave a message through the chat window in cases where live support isn’t available, so an agent can respond later via email.List of best live chat software and appsSelecting the best live chat software for your business can be challenging. We are providing an introduction to the best live chats for customer service to enable you to choose the one that best aligns with your specific business requirements.1. OlarkOlark provides tools for real-time communication that make it easier for small and medium-sized businesses to connect with their customers.Olark is an easy-to-use platform for engaging with website visitors.FeaturesUser-friendly interfaceIntegrationsAutomated chat routing and distributionTeam performance monitoringAutomated translationReal-time trackingPricingStarts at $29/user/monthFree trial: 14 days2. TidioTidio is a live chat app that allows e-commerce platforms and small businesses to talk to customers in real-time.It aims to provide businesses with tools for engaging customers and centrally managing messages across different channels.FeaturesCustomization optionsAI assist featuresIntegration with popular platformsAutomated responsesPricingFree plan available for 50 conversations/monthPaid plans start at $29/100 conversations/monthFree trial: 7 days3. ChatraChatra is live chat software for websites. It monitors visitors in real time and facilitates group chat even when you are offline.It enables businesses to answer customers’ questions, solve problems, and assist customers in making purchases.FeaturesOffline messagingCustomization optionsIntegrationsChat historyAutomation capabilitiesAnalytics and reportingPricingFree plan available for one agent.Paid plans start at $17/user/month.Free trial: 10 days4. UserlikeUserlike is live chat software with customizable chat widgets and smooth integrations. Businesses can interact with visitors on their websites in real time, providing immediate communication.Userlike lets companies adapt chat features according to their unique requirements and workflows.FeaturesCustomizable brandingIntegration optionsAutomated chat routingAuto translationCustomer feedbackPricingFree plan available for one agent.Paid plans start at $90/month/4 agents.Free trial: 14 days5. ChaportChaport is a live chat tool designed to be simple. It includes features like chat routing and proactive messaging to enable businesses to communicate with their website visitors in real time.This solution is suitable for small to medium-sized enterprises who are looking for an easy-to-implement live chat system.FeaturesUser-friendly interfaceAutomation capabilitiesIntegrationsReportingMultilingual supportCustomization optionsPricingFree plan available for two operators.Paid plans start at $29/4 operators/monthFree trial: 14 days6. LiveChatLiveChat provides a customer service platform that enables immediate connection with clients to resolve their inquiries.It allows for instant communication between businesses and customers, thereby enhancing customer support and interaction on websites.FeaturesCustomizationAutomated chat routingAdvanced reportingIntegrationPricingStarts at $20/1 user/monthFree trial: 14 days7. AcquireAcquire is a customer communication platform that allows businesses to interact with their audience through various channels for customer support.It includes live chat, video calls, and co-browsing features. Its goal is to enhance customer engagement by providing a comprehensive suite of tools for real-time interactions.FeaturesCo-browsing and screen sharingAutomated canned responsesAI assist featuresPrivate chat notesMultilingual capabilitiesReportingPricingStarts at $500/month plus $25/user/monthFree trial: Contact sales8. Zoho DeskZoho Desk, which is part of the Zoho suite, has a live chat tool that aims to minimize wait times and facilitate real-time assistance.The live chat tool comes with an AI-powered assistant that can answer basic questions using your knowledge base.FeaturesCustomization optionsAutomationFeedback formsIntegration capabilitiesChat routingReportingPricingStarts at $40/user/monthFree trial: 15 days9. LiveAgentLiveAgent is a multipurpose live chat software for communicating across various channels. It combines live chat, ticketing, and automation in a single platform for customer support and tracking of issues.With its real-time chat function, businesses can chat live with customers on their websites.FeaturesPersonalized chat invitationVisitor activity trackingCustomization optionsAnimated chat buttonsIntegrations with popular toolsAutomated chat distributionPricingStarts at $9/user/monthFree trial: 14 days10. SendPulseSendPulse’s live chat tool comes with a bunch of other features like chatbot integration, a built-in CRM, or a mobile app that helps manage your conversations on the go.SendPulse offers a chatbot builder that integrates with ChatGPT and works with Instagram, Facebook, WhatsApp, Telegram, and Viber.Features:Intuitive drag-and-drop builderCustomizable live chat windowSingle dashboard for multiple messengersDeals are automatically created in CRM (customer action triggered)Dedicated mobile appPricingPaid plan starts at $8 per month if paid annually.Free trial: 7 days.11. HubSpotHubSpot live chat is an integral part of its all-in-one marketing, sales, and customer service platform.The live chat tool facilitates communication by letting businesses interact with customers immediately.FeaturesCustomizationChat history for easy record-keepingIntegrations with Slack and HubSpot CRMAgent performance monitoringPricingFree plan available.Paid plan starts at $15/users/monthFree trial: 14 days12. ZendeskZendesk‘s live chat software is an essential component of its customer service platform, allowing businesses to communicate with customers.It can be integrated with other support tools and offers a user-friendly interface for engaging with website visitors in real time.FeaturesIntegrationsCustomization optionsAI and intelligent responsesChat tagsReportingPricingStarts at $55/user/monthFree trial: 30 days13. IntercomIntercom is a customer communication tool that offers live chat as one of its core features. It allows businesses to send customized messages based on customer information.Intercom also provides reporting tools so businesses can track the outcomes of their live chat interactions.FeaturesAutomated responsesIntegration optionsReporting and analyticsChat historyTeam performance monitoringPricingStarts at $39/agent/monthFree trial: 14 daysFeatures of live chat toolsBusinesses should consider the following key features when choosing a live chat solution.Real-time messagingThis is the core feature of live chat tools. It allows for instant communication between customers and customer support representatives. Customers can send messages, ask questions, and receive responses immediately.Real-time messaging tools include:Live typingAutomatic responsesLive translatingAutomated conversation solvingCollaboration toolsThese are features within the live chat platform that allow internal communication among customer support or sales teams to work together.They allow agents to discuss customer inquiries, share information, and collaborate on resolving issues when needed.These tools include:Group chatsTagsPrivate notesFile sharingPrivate messagingChat widgetsChat widgets are the interface for live chats that integrate into a company’s website or mobile app interface.They serve as an immediate touchpoint for visitors to ask questions, seek support, or engage with the business without navigating away from the page they are on.These widgets typically appear as a small icon or chat bubble in the corner of the screen, and when activated, expand into a chat interface where users can interact with a representative or an automated chatbot.Reports and analyticsThis feature provides businesses with valuable insight into their live chat performance. These tools generate data such as:Chat durationResponse timesNumber of chatsCustomer satisfaction scoresChat-to-conversion rateBy evaluating these reports and analytics, businesses can assess and improve the effectiveness of their customer service, identify areas for improvement and make informed business decisions.ChatbotsChatbots are AI-driven programs that chat live online with a customer whenever support agents are away or occupied.They simulate human conversations, independently handle repetitive and common inquiries and pass on more complicated requests to support agents. This helps businesses improve productivity and scale more efficiently.Canned responsesThese are prewritten messages that customer support agents use to respond quickly to common issues or frequently asked questions. Canned responses save time, ensure consistency and improve knowledge sharing for new support agents.Teams can create a library of predefined messages.IntegrationIntegration features in live chat tools allow seamless connectivity with other business software platforms and systems.They ensure that data is synchronized across various platforms, providing a unified view of customer interactionand improving workflow efficiency and productivity.Live chats are commonly integrated with the following:Customer relationship management (CRM) softwareHelp desk solutionsSocial media platformsE-commerce platformsQueue managementThis feature operates as a virtual waiting list that organizes chat requests based on predefined rules, such as first-come, first-served or priority levels, allowing customer service representatives to address issues in an orderly manner.Effective queue management provides customers with estimated wait times and the option to schedule a chat session if immediate support isn’t available.Chat transcriptsChat transcripts enable seamless tracking of customer interactions, ensuring continuity in service and personalized support.This archival tool enhances agent performance by providing immediate access to past conversations, facilitating informed responses and efficient resolution.It also serves as a valuable reference point for quality assurance and ongoing relationship management with clients.Advantages of integrating a live chat applicationModern consumers tend to have a low tolerance for delays and may abandon a transaction when an issue arises and support is not readily available.Integrating a live chat button within your website offers a convenient way for customers to seek help without having to switch apps.Following are some other benefits of integrating live chat applications.Increases efficiencyThe use of a live chat app allows customer service representatives to engage in several chat conversations at once, which is not possible with traditional communication like phone calls.As a result, more customer queries can be addressed in less time, improving the overall efficiency of the customer service process.Improves profitsA live chat lets you keep your customer service team smaller for longer, as one representative can handle multiple chats simultaneously. Offering online assistance lowers the rate of cart abandonment.Younger customers are increasingly more comfortable with online means of communication and expect quick answers. Live chat gives them that. This increases sales and revenue for a company.Builds long-term relationshipsBy providing prompt assistance, live chat can help establish lasting connections with customers. When customers know they can get efficient help instantly, they will want to come back.This can lead to repeat business and increased customer lifetime value. Moreover, the knowledge gained from chat records can be utilized to customize future interactions, thereby reinforcing these relationships even more.Helps improve customer serviceLive chat can provide in-depth reports on the types of customer support requests received, agent performance, and customer feedback, which can be useful in improving service quality and efficiency.Offers multichannel supportThe inclusion of live chat provides customers with an additional communication channel. It can be embedded within websites and other existing channels like social media and apps to allow customers to choose their preferred method of communication.Integrate live chat software today for instant customer communication!Successful businesses understand that immediate, smooth communication could be the factor that sets them apart from their rivals.Through enhancing engagement, satisfaction, and productivity, live chat has emerged as an indispensable element for enterprises.Find the live chat tool that best aligns with your business needs and budget and watch your customer relationships flourish.Our very own, LIKE.TG live chat software, will be launched very soon. Stay tuned and be the first to utilize our amazing top-grade live chat tool, with the latest features in the market!We hope that you found our blog post helpful. Please share your insights and experiences with different live chat tools in the comments section.Related articles The Best Customer Service Software for 202415 Best Issue-Tracking Software Systems for 202412 Best Knowledge Management Software Tools (2024)15 Best Free Tools for Startups in 2024
Customer Service Analytics: Types, Uses, and Benefits
Customer Service Analytics: Types, Uses, and Benefits
Customer service now involves more than just answering calls and emails. It’s about understanding each interaction and predicting what customers will need.Let’s say you work as a customer support manager and that each client interaction is an opportunity to strengthen your customer service.Using customer service analytics helps you understand your customers better and build stronger connections with them.This blog explores customer service analytics, focusing on getting to know the customer’s voice and any details to help provide great service. What is customer service analytics?Customer service analytics refers to the regular collection and analysis of customer data to get valuable insights about the overall customer service to enhance customer support.This process involves gathering data on customer interactions but also information on:Agents’ performanceTicket resolutionTicket response timeCustomer service analytics toolsCustomer experience satisfactionBusinesses can collect customer data from different sources such as message conversation history, transactions, and survey responses.Customer service analytics can help you understand support patterns, know your customers’ wants and preferences, and set business goals.Types of analytics in customer serviceCustomer service analytics can be divided into different categories, such as:Customer journey analyticsInvolves mapping out the various touchpoints and interactions that customers have with a company across different channels and stages of the customer lifecycle.This enables businesses to identify pain points, enhance connection, and improve the overall customer experience.Customer engagement analyticsInvolves analyzing interactions and behaviors through different channels such as social media, email, community forums, or insights obtained from surveys.This helps businesses to understand how customers interact with a brand and create engagement strategies and content to build stronger relationships.By measuring the key metrics businesses can evaluate the effectiveness of their engagement efforts and refine their strategies to better resonate with their target audience.Customer experience analyticsInvolves analyzing customer feedback, behavior, and interactions across multiple connections to understand their satisfaction levels, preferences, and pain points.This enables businesses to improve processes and deliver personalized experiences, thereby enhancing overall customer satisfaction and loyalty.Using insights from customer experience metrics, businesses can identify areas for improvement, tailor their products or services to meet customer needs, and ultimately drive growth through enhanced customer retention and advocacy.Customer retention analyticsIs a process that helps businesses understand why customers stop using their services or products.This process involves analyzing customer feedback, behavior, and interactions to identify the factors that influence customer churn.By using insights from customer retention analytics, businesses can proactively address customer concerns, improve customer experience, and build stronger connections with their customer base.Additionally, businesses can take corrective actions to keep important customers happy and retain them for longer periods.Customer support analytics use casesHow do you analyze customer service data? The following are a few instances of regular uses for customer service analytics:Monitor and analyze the customer journeyIdentify and track the customer journey maps throughout their interaction with your business across various touchpoints.This will help you understand their challenges, identify customer pain points, and improve service delivery for improved satisfaction and loyalty.Businesses can gain valuable insights into customer behavior through customer service analytics.This enables them to improve customer interaction, optimize resource utilization, and maximize agent effectiveness, ultimately leading to cost savings.Evaluate support staff work progressUsing customer service analytics helps businesses keep an eye on how well support agents perform on their tasks.By analyzing the support teamwork progress, managers can identify patterns, use resources well, and set up specific training to make customer support better.Improve in different areas of businessesBusinesses can analyze customer feedback by using customer service analytics to help them identify recurring support issues, and areas to improve, and know what their customers like or dislike.With such insight, these businesses can make the necessary improvements to suit customers’ needs better and prioritize development efforts to address the key concerns. This will enhance the overall customer service experience.Boost customer loyalty and retentionCustomer service analytics help your support teams find unhappy customers who might want to leave or lose trust and apply effective strategies for customer retention to prevent this.Businesses can proactively address customer needs, enhance satisfaction levels, and cultivate long-term relationships, by using insights gained from customer analytics service ultimately fostering loyalty and reducing customer churn.Enhance ticket prioritizationSentiment analysis and difficult issues should be the basis for ticket prioritization and tagging.Customer service analytics can assist businesses in identifying these factors, reducing the likelihood of SLA breaches and ticket escalations.Making better decisions based on the insightsBusinesses discover customers’ behaviors and preferences more deeply through consumer data analysis.The information from this data can assist businesses in making better decisions about product development, marketing campaigns, and service activities.Reduce customer service costs and increase revenueWith customer service analytics, businesses can identify important customers and collect more information on their opinions, suggestions, and purchasing patterns.The information helps businesses improve their products and marketing strategies to reach important customers, leading to more sales and profits.AI in customer service analyticsAccording to a Redixweb study, 83% of businesses worldwide claim that AI is crucial to their operational processes.AI in customer service analytics uses smart techniques to study customer data that can be used to make support better and keep customers happy.Sentiment analysis tools help businesses understand customers’ feelings and emotions, allowing them to address concerns better and improve their brand perception.Predictive analytics methods predict customer behavior, to enable proactive services and create interactions.Businesses can use AI analytics platforms to track customer service KPIs like response times, resolution rates, and customer satisfaction scores.Companies use this data to improve processes and enhance the customer experience.As a result of using AI in customer service analytics, businesses can streamline customer service processes with AI technologies by;Building long-term customer relationshipsEnhancing overall customer service performanceMonitoring customer service analytics helps businesses understand the value of customer support efforts and improve in those areas.Metrics you can use for client data analysisThe following are the metrics businesses can use to analyze customer service performance:1. Customer service metrics for maintaining customer experienceThese metrics are essential for businesses to measure and improve the quality of interactions between customers and the company.The KPIs for gauging customer service experience include:Customer satisfaction score (CSAT)The customer satisfaction score (CSAT) measures and checks how satisfied customers are you’re your service quality.It helps businesses build loyalty, keep customers, create their brand image, and reduce support costs.A Harvard study found that 80% of customer service businesses use customer satisfaction scores(CSAT) as their primary metric for measuring customer experience when they aim to exceed expectations.Customer effort score (CES)The customer effort score calculates how easy it is to use your products or services. Engage your clients by asking them, ‘How effortless was it for you to receive the assistance you desired today?It helps businesses gauge how easy or difficult it is for customers to interact with your company at different touchpoints.Lower scores indicate a smoother and more satisfactory experience for customers.Net promoter score (NPS)The net promoter score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a company’s products or services to others.This helps businesses to know how loyal and satisfied customers are by sorting them into promoters, passives, or detractors.2. Customer service metrics for measuring customer journeyThis involves tracking and analyzing customer interactions and experiences across various channels throughout their journey with a company.Customer service metrics play a crucial role in understanding and improving the customer journey.Here are some of the KPIs for measuring customer journey analytics:Customer lifetime value (CLV)The customer lifetime value calculates the amount that every client adds to the company throughouttheir relationship.The data helps the company make strategic decisions about getting and keeping customers.It can also help customer service teams find important clients who need more help.Businesses can use data analysis to find what customers like and dislike, which helps them modify their customer service strategies and products to meet customer expectations and maintain happy customers.Customer retention rate (CRR)The customer retention rate (CRR) refers to the percentage of clients a company maintains over a specific period.It shows how effective it is at retaining customers and how well customer service works.A high CRR indicates successful customer retention, satisfaction, and loyalty, allowing organizations to identify areas for improvement.3. Customer service metrics for measuring customer performanceCustomer service metrics for performance are the main measures that businesses use to assess the productivity and efficiency of their customer service operations.With these metrics, businesses can analyze their progress over time, identify areas for development, and assess how effectively they are satisfying client demands and expectations.Here are the KPIs used to measure performance:First response timeThis shows how quickly and efficiently a company replies to a customer’s first question or problem.A quick and effective initial response indicates a responsive and customer-centric support system.This metric is critical in building customer trust and satisfaction, influencing overall perceptions of a company’s service quality.First contact resolution (FCR)First contact resolution measures the percentage of customer inquiries or issues that are resolved during the initial contact with customer service, without requiring additional follow-up.For example, if a customer calls with a product inquiry and the support agent successfully resolves the issue without needing the customer to call back, it counts as a first contact resolution.Average resolution time (ART)This metric measures the average time it takes for customer issues to be resolved.Businesses use it to provide insight into the efficiency of the support teams in addressing and resolving customer problems.For instance, if a customer calls with a billing issue, the Average resolution time would track the time it takes from the initial contact to resolution.Contact ticket volumeContact volume measures the total number of customer inquiries or issues received by the customer service team within a specific timeframe.It helps businesses to understand the total workload of tickets and the demand on the customer service department to make important decisions.4. Customer service metrics for measuring customer engagementCustomer engagement analytics measures and examines customer interactions with a business through multiple channels such as social media, website, email, and community forums.It contains monitoring customer engagement metrics to value the productivity of customer engagement programs.The KPIs for measuring customer engagement include.Social media analyticsBusinesses use various channels for customers to express their opinions and experiences. These platforms help companies to understand the overall sentiment of their brand.To gauge the effectiveness of social media marketing campaigns and identify trends in customer behavior, businesses analyze engagement metrics such as likes, shares, comments, and click-through rates on social media platforms.Website analyticsTracking metrics such as page views, time spent on the site, and conversion rates to understand how users interact with your website and optimize its performance.Customer support analyticsTracking metrics like response time, resolution rates, and customer feedback in customer support interactions to identify common issues, improve service quality, and enhance customer satisfaction.5. Customer service metrics for measuring customer retentionThis involves analyzing data and metrics related to customer behavior, interactions, and engagement to understand why customers stay with the company or why they leave the company.It aims to help businesses identify patterns and trends that require perfection and influence customer retention rates.The KPIs for measuring customer retention analytics contain:Customer churn rate (CCR)Customer churn rate (CCR), measures the percentage of customers who stop doing business with a company within a certain period.A high CCR suggests potential issues with customer satisfaction, service quality, or overall customer experience.Monitoring CCR allows businesses to identify pain points, address customer concerns, and improve service offerings to reduce customer attrition.Customer acquisition costCustomer acquisition cost is a metric that is used to measure the total cost incurred by a business to acquire a new customer, including expenses related to marketing, sales, and promotional activities.It helps businesses allocate marketing budgets effectively, optimize customer service ROI, and identify efficient marketing channels by measuring the cost incurred to acquire each new customer.Gain valuable insights with customer service analyticsWith client data analysis, businesses can gain important insights into the support they provide.They can look at data like customer interactions, ticket resolutions, how well agents perform, feedback from customers, and more.Deep research allows businesses to discover trends, patterns, and opportunities to improve their customer service operations.Additionally, customer insights can help you to understand what they prefer or need. You can also make their support experiences personal to efficiently meet changing demands.Managers must adopt customer service strategies that value customer intelligence and encourage support teams to use all helpful information to improve quality and make customers happier.Book a live demo to see how LIKE.TG will help your business collect insights from customers by using analytics in customer service to understand them better. Start a free trial to explore its many features.If you have any questions about the product and its capabilities feel free to contact the LIKE.TG support team.I hope this article was helpful to you. Do you have any suggestions on analyzing and obtaining customer service analytics you would like us to add?Please share your opinions and recommendations in the space provided for comments below.Related articles Customer Experience Strategy: How to Create and Improve It9 Effective Metrics to Measure Customer Loyalty
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
全球代理
 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
广告投放
2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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