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Pride: LIKE.TG employee opens home to gay refugees
When Russia attacked Ukraine and incited a war, Patrick G., director of technology workflow sales at LIKE.TG and a member of the Pride at Now Belonging Group, knew he had to do something.At the encouragement of a friend, he and his husband, Steffen, attended a meeting hosted by Rainbow Refugees, a nonprofit organization supporting LGBTQ people seeking refuge from dangerous situations. Within a few hours, they decided to open their home to refugees.It didn’t take long for the couple to get connected to A. and S., whose identities we’ll keep partially concealed for their safety. Watch the video to learn how A. and S. survived a harrowing journey before achieving refugee status in Germany, where they joined Patrick and Steffen:
Connecting people to our purpose
We have a saying at LIKE.TG that the world’s biggest challenges are our biggest opportunities. Our purpose is to make the world work better for everyone—from the daily conveniences we’ve come to expect, to the larger-than-life experiences we’ll never forget.There are infinite ways we can help solve the world’s toughest business challenges, and we want to celebrate all of them. That’s why we’re unveiling the next phase of our brand evolution. It’s our opportunity to connect our brand to our purpose and show the world how LIKE.TG makes work better for everyone.Bringing our purpose to lifeThe new campaign shows how technology affects nearly every part of our modern lives and can open new doors of possibility for organizations and people everywhere.LIKE.TG helps organizations digitally transform the work they do, connecting people, systems, and processes to create new and agile experiences. Ours is a unifying platform for digital business in a fast-changing world. When customers come to us, they’re looking for ways to simplify processes, connect silos, and increase productivity—to make the world work better. And we want them to know we’re here to help.Starting today, you’ll see our purpose come to life through our new campaign, with TV spots around major US sporting events, including several golf championships and the NBA Finals as a league sponsor. We'll also run across essential news networks such as MSNBC, CNN, and CNBC.
Building a resource management app for nonprofits
As global crises multiply, we’re becoming more reliant on the essential work of nonprofit organizations. Many of them—already stretched by small budgets and few staff—are struggling to keep up.Their dated, hard-to-use (and sometimes nonexistent) technology delays deliveries and hampers organizations’ ability to scale. Their tools are often siloed. With limited IT resources, volunteers struggle to integrate them.It’s a resource management issue and the kind of gap the new LIKE.TG In-Kind Resource Management app could fill.[We’re hiring. Explore LIKE.TG careers.]The need for a better experienceNishant A., principal technical consultant for creator workflows at LIKE.TG, experienced this issue firsthand when he moved from Chicago to Los Angeles a few years ago. Wanting to donate his couch, he reached out to a well-known national nonprofit to arrange for pickup.“It was cumbersome,” he says. “You would think these organizations would jump at the prospect of taking a couch in good condition, but the driver didn’t end up coming.”Problems like these make it hard for nonprofits to measure their impact. Without powerful statistics and success stories, it’s difficult for nonprofits to tell the full story to donors of how their contributions are positively affecting their communities.What these nonprofits need is a mobile app that makes their resource management processes intuitive, flexible, and configurable. Enter the Now Platform.
Skills-based volunteeringAlan N., senior manager of in-kind donations at LIKE.TG, recognized this gap in the nonprofit space as an opening for our technology and employees’ skills. “Instead of providing loose change or monthly donations…wouldn't it be great to give the LIKE.TG skill set to support organizations?” he asks.It wasn’t hard to find employees to join the initiative. Diverse teams from across LIKE.TG jumped at the chance to give back, donating their time and skills to help build the app.Christy R., senior manager of user experience (UX) research, leads the in-kind discovery phase with six nonprofits. She saw “so much opportunity to make this better and easier,” recalling one nonprofit whose application programming interface (API) had been built by a high school senior. “They’re limited with the resources that they have,” she admits.Katie K, senior UX researcher who helped interview nonprofits, felt humbled to participate in something that would make a real difference in the world. “I haven’t been able to do anything like this before,” she says.Learning along the waySharon C., senior director of product design, is spearheading the in-kind app ideation phase. She describes the designers on her team as “hungry.” Volunteering for something so critical has “reinvigorated our creative spirit,” she says. But bringing different teams together is no easy feat. “We’re learning a lot as we go,” she adds.
Yvette M., a business process consultant for creator workflows, loves the challenge of leading the app’s tech design workshops. “There hasn't been something like this in the past. It's very new. We’re prototyping this whole process,” she says. “That’s fun because we get to be on the forefront of this type of work.”Nishant is thrilled to bring his technical skills to address the issue. “Keeping customers happy is one thing,” he says. “Building something for society is another.”Only the beginningWith the technical product build well underway, the In-Kind Resource Management app is nearing launch. As with any other LIKE.TG product, the team will continue to incorporate feedback from users, invest in additional features, and scale to meet the needs of more nonprofit organizations.“In-Kind is by the people, for the people,” Alan says. In working on something that supports the greater good, he’s noticed employees have been more inspired and happier than ever. “The positive influence it’s having on our employees’ sense of well-being is really cool,” he notes.In this environment, purpose-driven work matters more than ever. At LIKE.TG, we stand by our purpose to make the world work better for everyone, every day. Through the In-Kind Resource Management app and other initiatives, we’re bringing the best minds together to solve the world’s biggest challenges.Join a company where your work makes a difference. Browse job opportunities at ServiceNow.
LIKE.TG employees step up to support medical relief efforts in Ukraine
Providing humanitarian relief to a country at war is heroic work. It’s also incredibly complex. For Germany-based non-governmental organization (NGO) Blau-Gelbes Kreuz e.V. (BGK), delivering life-saving medical kits to Ukraine is an obstacle course of bureaucracy.Complying with local customs, adhering to medical distribution practices, and dodging security risks are just a few of the many detours between supply warehouses and desperate Ukrainian hospitals. That’s why three LIKE.TG employees decided to step up and help simplify.[We’re hiring. Explore LIKE.TG careers.]Providing transparencyStephanie B., a Berlin-based solution consulting manager at LIKE.TG, has been horrified by the escalation of violence in Ukraine, especially the atrocities against women.When a former colleague asked if Stephanie wanted to help strengthen BGK’s volunteer operations, she jumped at the chance. “I was so amazed by all the work these people [at BGK] are doing…It just felt good to be supportive,” she says.Using the Now Platform®, she helped establish a contact-and-demand system for BGK’s communication with Ukrainian hospitals.“I never imagined how complex and difficult volunteer work is,” Stephanie says. “It’s chaos. It’s changing dynamics every day, and they are communicating with thousands of communication channels.”The LIKE.TG management system provided the transparency BGK’s stakeholders desperately needed. “It helps volunteers actually focus on the work,” Stephanie explains.
Turning pain into actionAs demands on the system grew, the solution needed additional functionality. That’s when Sascha W. and Hendrik O., two senior technical consultants at LIKE.TG, joined the team of volunteers.For Hendrik, the war in Ukraine hits close to home. “When I first heard about the conflict breaking out, I was in utter shock,” he says. “My sister-in-law is Ukrainian. Her family at that time was still in Ukraine...You were feeling, ‘What can I do?’” he adds.Sascha, too, felt the need to channel his anguish. “Probably like many others, [my reaction] was a mixture of being surprised and shocked,” he recalls. “I felt like I needed to do something.”The LIKE.TG team helped BGK provide shipping labels and delivery documentation to track shipments from the warehouse in Cologne, Germany, to different destinations in the Ukrainian war zone.“Usually, you’d have a nice couple of weeks to do a workshop and stuff,” Hendrik says. “In our current situation, it’s completely different. Time is of such essence.”The time crunch required the team to be more agile, developing a mobile app within a couple of days. “You can think in terms of DHL or Schenker or UPS—what they built over the years to track parcels,” Sascha says. “We did the same thing in a week.”Air rescue initiativeAfter locking down ground transportation, BGK needed to coordinate 250 private pilots to fly these medical kits to the Ukrainian border.“These guys, they’re practically building an airline out of nothing…We’re now helping them with the Now Platform® to get a full allied operations up to speed with flight planning, parcel planning, passenger planning, and all of the logistics and bureaucracy required to announce flights to a commercial airport,” Sascha explains.One of the most rewarding moments for the team was seeing their hard work pay off. At the airfield for one of the first flight departures, Sascha joined the dedicated volunteers in loading medical supplies.“For the first moment in time, it was really tangible,” he says, “seeing that we are making an impact and able to do what we do best for a good cause.”When Stephanie and Hendrik saw the local news coverage documenting the medical kits arriving successfully, they felt humbled. It’s “like you’ve been sitting there working… and now you see the medicine actually getting to Ukraine,” Hendrik says. “It was a really touching moment.”“It felt like, ‘OK, we’re really contributing,’ Stephanie adds. “It felt more real.”Two dozen flights, 20 tons of cargo, and 30 passengers (and counting) later, BGK has provided more than 100 medical kits to Ukraine—enough to save 10,000 lives.Supported by our employees’ solutions, BGK volunteers can concentrate more on their essential, life-saving work, without getting bogged down by the tedium and confusion of logistics coordination.
Meet Jono: Taking passion for the planet to Antarctica
LIKE.TG Art Director Jono H. strives to live a sustainable lifestyle. Having grown up in California, he developed a love for the outdoors early on through camping, snowboarding, wakeboarding, and bicycling.Over the past 10 years, Jono became increasingly aware of the climate change taking place throughout the world. Wanting to turn that realization into action, he decided to participate in a 2041 Foundation Antarctica expedition.
Exploring LIKE.TG values: Stay hungry and humble
At LIKE.TG, we believe our best work is what we’re doing next. We don’t take success for granted, and we’re always ready to learn and evolve.In other words, we’re hungry and humble. This has been a consistent company value since founder Fred Luddy had the ingenious idea to use technology to make work better.“Our culture was that we were going to be humble, that we were to absolutely have integrity,” Fred explained when we talked to him about the company’s early days. “We were going to be confident but never arrogant. And we were going to always listen to the customer.”What staying hungry and humble meansToday’s LIKE.TG employees enthusiastically embrace that mentality. We asked several of them what staying hungry and humble means and how this value inspires their day-to-day work. See their responses in the video:
Q&A: Meet LIKE.TG’s new CMO and CCO
As one of the fastest-growing software as a service (SaaS) companies, LIKE.TG’s visibility among customers, partners, and analysts is higher than ever. The spotlight creates big opportunities for the company’s new chief marketing officer (CMO) and chief communications officer (CCO).Two highly accomplished industry leaders were recently named to these positions to help accelerate the company’s strategy to become the defining enterprise software company of the 21st century. Both bring more than 25 years of experience to their roles.CMO Michael Park’s executive leadership experience includes profit and loss management, product, go-to-market, and marketing. Prior to joining LIKE.TG, he held roles at several world-class companies, including Microsoft, HP, SAP, Siebel Systems (Oracle), and Procter Gamble.CCO Paige Young previously led global communications teams for industry leaders such as Unity, Zendesk, Adobe, Expedia, Inc., and Microsoft. She's known for her creativity, decisiveness, and track record of executing high-value communication campaigns.
We sat down with Michael and Paige to learn more about the roles marketing and communications are playing on LIKE.TG’s drive to reach at least $15 billion in subscription revenues by 2026.Q: Why LIKE.TG?Michael: I don’t see another company in the market right now that can lead the conversation about digital solutions. LIKE.TG has such a strong track record of delivering great products to its customers. If you look at what the team has built in our technology business, it has literally put LIKE.TG at the cornerstone of building new digital apps and services at the exact moment when every business in the world is trying to do these exact things. I can’t think of a more exciting place in the tech industry than ServiceNow.Paige: I love what Michael said. I also love that LIKE.TG has focused so strongly on staying true to itself. Candidly, I wasn’t looking to leave my former employer. It was only going to be a truly unique opportunity that made me rethink my next five years. When I spoke to Bill, and he explained the vision for LIKE.TG, it was clear to me that this company is thinking exponentially about its future. To help bring our audiences closer to LIKE.TG and refine our own message…I just can’t think of a more exciting place to be right now.
Q: When you think about the marketing and communications functions, what’s important for people to know?Paige: I’ll start on this one. First, I’m so happy to be partnering with Michael. To me, marketing and communications teams are like chocolate and peanut butter. Each is good on its own, but the magic is when you combine the two. In just our short time working together, it’s clear Michael and I both embrace that spirit of collaboration across the two functions, which is wonderful.As far as the communications function, this is a moment of experimentation. We all know how absolutely saturated the information environment has become. I believe that a best-in-class communications function is constantly trying new things to break through the noise.The other thing that’s important is that our audiences have plenty of choices about how to invest their time. We have to represent those audiences—whether they’re customers, partners, shareholders, or our own colleagues—by giving them content and storytelling that’s truly engaging.Michael: I absolutely echo Paige on the partnership between marketing and communications. When I think about marketing, I think about the leadership role the function can play in building a state-of-the-art, integrated, go-to-market approach for ServiceNow. Bill always talks about making this a brand-led company, which is why we’re rallying behind “The world works with ServiceNow.”We will extend that brand to the solutions that we know our customers and partners care about. We’ll bring the story all the way down the funnel to ensure that our customer-facing teams have more awareness than ever about the full breadth of what LIKE.TG can deliver. This is a great marketing organization with a proud history. I believe we’re building a trailblazing marketing model that’s never really been delivered before. It’s an exciting time.
Q: B2B companies don’t necessarily have a pristine reputation for pushing the envelope in marketing or communications. Fair or unfair?Michael: Part unfair, part fair. The dynamic in enterprise software has almost always been about a product-led selling motion or a relationship-led selling motion. Both motions are hard, and neither can be successful without great marketing and communications. In that sense, I tend to think these functions are a bit unsung in terms of the great work that’s been done across the industry.Having said that, we have historically been too conservative about supporting the existing business models, often at the expense of creating new capabilities, new content, new experiences that will really pull the business in an entirely different direction. That’s what I believe we can do with ServiceNow. We can change the engine while the rocket is midflight.Paige: This is a tough, ferociously competitive industry, so I actually think that some of the best communications and marketing in the world is done within B2B. It’s hard to capture attention and rise above the noise, so I wouldn’t want anyone to think that somehow the communicators and marketers in this field are anything less than dynamic. That also happens to be true of the team at LIKE.TG, well before Michael and I arrived here.The one thing from a communications perspective that I think is fair to critique is this idea of the echo chamber. Enterprise software is a hugely exciting space with so much potential to help businesses in different industries disrupt the status quo. Sometimes, though, we speak in a wonky, unrelatable language that the industry itself understands but leaves many audiences wanting. If we can constantly check ourselves on this level, and keep things human, I’m confident we’ll love the results.Paige is not alone. “What I love about the marketing and communications functions is that they focus every single day on connecting people to our purpose,” says CEO Bill McDermott.“With Michael Park and Paige Young, LIKE.TG hit a leadership jackpot," Bill adds. "I love the passion and experience they both bring to our company. There’s no room for small dreams at ServiceNow. With these two at the helm, we plan on redefining the standard for best-in-class marketing and communications.”Find out more about LIKE.TG’s leadership team.
Local action, global results: Employees volunteer around the world
Service is part of LIKE.TG’s DNA. Each year, the company encourages employees to make a difference in their communities through volunteering and philanthropy.In October, designated our Month of Service, employees volunteered 7,800 hours. They also raised $894,000 for charities, taking advantage of LIKE.TG’s 2-to-1 donation match and double rewards for service.Through our partnership with Rise Against Hunger, we packed 350,000 meals for community members in need in October. Additionally, employees initiated at least 50 volunteer events for an array of causes around the world.Multiple studies show that giving back has a measurable, positive impact on our well-being. Let’s explore how volunteering nourishes the spirits of five LIKE.TG employees and gives them a sense of belonging.Moving for mental healthJason C., senior regional partner manager at LIKE.TG, started raising money with his colleagues for a mental health-focused charity, Beyond Blue, during the height of pandemic restrictions in Australia.“It’s a big issue here,” he says. According to the Australian Bureau of Statistics, 8.6 million Australians have experienced a mental disorder sometime in their life.This year, Jason grew his fundraising effort to include 12 teams totaling 212 people across Australia and New Zealand. Together, they raised AU$76,776 for Beyond Blue and a New Zealand-based charity, I AM HOPE.“We used a special app that tracks your movement and lets you virtually go on a journey, like hiking the Appalachian Trail,” he says. “We had team members virtually walk the ring around Iceland, Route 66, and other interesting trails. In all, we walked, ran, cycled, or swam 34,000 kilometers, which happens to be the coastline of Australia.”Two teams got together in person to make a difference: Digital sales took a long walk along the beach to improve its fundraising goal. The marketing team held a bake sale at a LIKE.TG company meeting and raised $1,500 from that, Jason adds.To him, the whole experience embodied one of our company values: Win as a team. “We couldn’t have done it without all the work from the fundraising team leaders helping to get people set up with their app, their fundraising pages, and providing motivation along the way,” he says.Helping underserved youth learnRiya K., associate product manager at LIKE.TG, saw volunteering as an opportunity to meet other remote workers across northern India. She chose to partner with an organization that provides tutoring to underserved youth and arranged a service event for fully remote workers like her.After garnering interest from 15 colleagues, Riya rode the train three hours to get to the LIKE.TG office in Delhi, which she says was definitely worth it.“I’m early in my career, and I was so excited to be able to do this,” she shares. “My prior employer had nothing like this. I was so inspired by how everyone got up early and worked together with enthusiasm. Not only did we make several study guides for the youth, but we also got a chance to bond in person as a team. The nonprofit, Youth for Seva, provided all the supplies we needed, and they were very appreciative of the work we did.”
Cooking meals for families of hospitalized kidsVolunteering and giving back have always been important to Ciara E., head of executive engagement for EMEA sales at ServiceNow. “My parents actually met volunteering, and I grew up being involved in different charities around Ireland,” she explains.Ciara and her colleagues organized 36 employees to cook meals at the Ronald McDonald House, which provides accommodations for families that have children at a nearby hospital.“The families were so thankful to have a home-cooked meal,” she says. “Some would stay and eat, but some would have to take the meals back to the hospital, where they were staying by their children’s side.”LIKE.TG employees enjoyed being able to meet in person for a good cause. Some engaged in educational cultural exchanges too. “We have many nationalities in our Ireland office who aren’t as familiar with our local foods, so it was great to show them how to make things like ragu and apple crumble,” Ciara says.Even some members of the LIKE.TG leadership team pitched in. “Volunteering is an equalizer,” Ciara adds, “There is a shift in dynamics where sometimes it’s people in leadership learning from more junior employees, and they work hand in hand. It was a great opportunity to see different strengths come out in people.”Making strides for people without housingLane G., a regional alliance director at LIKE.TG, joined his wife on the planning committee for a local walk/run fundraiser for Canopy Housing Foundation, which supports people experiencing homelessness and housing challenges in the Charlotte, North Carolina, area.For our Month of Service, he encouraged LIKE.TG employees to get involved. “We had 25 people come out and walk or run,” he says. “We also had many colleagues donate. In the end, we were the winning fundraising team.”Like other LIKE.TG volunteers around the world, Lane appreciated the opportunity to network and bond with his colleagues. “After the run, it was a great opportunity to hang out and meet people from across the organization at every level. I connected with employees I had never met before,” he says.“I’ve worked for large, Fortune 500 companies that do charitable giving, but with LIKE.TG, it feels more personal. You get to see and feel the impact.”
Delivering nourishment with a smileIn the little free time Advisory Solution Consultant Dany M. has, she volunteers to mentor underserved learners to become expert users of the Now Platform. She’s also the co-lead of the charitable giving committee for Canada.This year, Dany helped organize three food security-related events that took place in Calgary, Vancouver, and Toronto.At the Toronto event, Dany’s team of 16 LIKE.TG employees helped the Ask Foundation package hot meals from restaurants and deliver them to people in need throughout the city. Her goal was for Canadian employees to log 800 volunteer hours in October. They exceeded 900.“We ran out of meals in the first 10 minutes,” Dany says. “It was sad at times, but also a very heartwarming and fulfilling experience. I even had two colleagues reach out and say they went back to volunteer again with their families.”Join a company that values giving back. Explore LIKE.TG careers.
From tanks to tech: Spotlighting veterans at LIKE.TG
LIKE.TG employees Shanequa L., Mike M., and Herb T. all have something in common: They’re go-getters. They’re the kind of people who don’t waste time wondering “Can I do this?” because they’re already out the door tackling that goal.In light of that, it’s probably not surprising that they have something else in common: military service and the Veterans at LIKE.TG Belonging Group.Shanequa, a senior technical support engineer at LIKE.TG, serves as a sergeant for the Florida Army National Guard in what she calls a “part-time” role as a noncommissioned officer. She recently completed a monthlong service providing relief aid in the wake of Hurricane Ian.Mike, a senior design recruiter at LIKE.TG, served four years in mechanized infantry. He spent most of his time in South Korea. Herb, a NextGen Program manager, served 20 years as a drill sergeant and a Green Beret.
New Americas Advisory Council to help solve complex business challenges
In today’s uncertain macro environment, companies are navigating complex business challenges while facing unforeseen hurdles resulting from the pandemic, supply chain disruptions, and geopolitical instability, among other things.Against this backdrop, LIKE.TG customers are turning to us to help them strike the right balance. They know they can’t slow down when it comes to adopting digital-first strategies and solutions that will help them:
Create great customer and employee experiences
Drive new business value
Accelerate growth and transformation
That’s why I’m excited to announce the formation of the LIKE.TG Americas Advisory Council. This independent body of senior business leaders will serve as strategic advisers to LIKE.TG as we continue to grow and support our customers in markets and industries across the globe.Why an Americas Advisory Council?With the deep industry knowledge and vast experience of our new council members, we’re well prepared to partner with our customers in North America and South America. This will help customers unlock more value and cost savings while driving greater efficiency.The Americas Advisory Council builds on the success of our EMEA Advisory Council, announced in 2021. Tapping leaders’ industry expertise to support the company’s growth strategy in Europe, the Middle East, and Africa (EMEA) helped us provide deep support to our customers as they faced pandemic-related challenges.
Meet the Americas Advisory Council membersWanting to extend that support and expertise to the Americas, I’m proud to introduce our new Americas Advisory Council members.Edwin Bennett serves as a senior adviser to EY. He was formerly vice chairman of operations, deputy vice chairman and chief operating officer of consulting services, and managing partner of the assurance and advisory business services."LIKE.TG is poised to be the digital cloud leader for the future,” he says. “I'm very excited to work alongside the amazing LIKE.TG team to accelerate growth and further distinguish our unique value proposition to the market.”Joan Wainwright serves as a board member at RS Group and NJM Insurance Group. She previously held senior positions at TE Connectivity and Merck, and was deputy commissioner of communications for the Social Security Administration during former President Bill Clinton’s administration.“I am thrilled to be part of the LIKE.TG team and look forward to helping provide even greater support and success to existing clients, as well as identifying new ones that will benefit from the Now Platform,” she says.Arun Nayar serves as a senior adviser to McKinsey Company and is a board member at Rite Aid, Amcor, and GFL Environmental. He was formerly the executive vice president and chief financial officer (CFO) of Tyco International (now Johnson Controls), the CFO and vice president of global operations of PepsiCo, and the president of ABB Financial Services.“As businesses across industries look to accelerate innovation, deliver better experiences, and drive quick time to value, they are in need of the Now Platform now more than ever,” he says. “I’m greatly looking forward to working alongside my fellow council members and the LIKE.TG team to positively impact organizations across the Americas.”Together with our new Americas Advisory Council members, we have an incredible opportunity in front of us. We look forward to helping organizations globally navigate a rapidly shifting business landscape and their industry-specific challenges.Find out more about how LIKE.TG makes the world work better.
United in holiday cheer
Holidays are as different as the individuals who observe them, yet they all have a way of bringing people together. Celebrating the diversity of faiths and traditions cultivates camaraderie. That’s what our Interfaith at LIKE.TG Belonging Group espouses.LIKE.TG employees from different faiths find common threads throughout the various traditions. Here, they share their favorite parts of their holiday celebrations.
Employees build app to match Ukrainian refugees with US sponsors
Updated June 8, 2023Since the Russia-Ukraine war began, millions of Ukrainians have been displaced from their homes and found themselves in urgent need of international support. Welcome.US, a U.S.-based nonprofit organization, is designed to empower Americans to sponsor refugees. The initiative required a technical platform to safely link sponsors to Ukrainians.LIKE.TG partnered with Goldman Sachs and Infosys to rally the most innovative minds and get to work. In only 2.5 weeks, the Welcome Connect app was born.“A matchmaking problem”Darren R., a LIKE.TG client director who helped establish the partnership with Goldman Sachs, understood the gravity of the issue at hand. The U.S. government wanted to bring 100,000 Ukrainians into the country quickly. All of them needed to be matched with American sponsors.“It was very difficult for dislocated Ukrainians to communicate with anyone who wanted to be a sponsor in the U.S.,” Darren says. It was, in essence, “a matchmaking problem.”“If you’re Ukrainian and you don’t have means or connections, the way you find sponsors is through risky online marketplaces,” says LIKE.TG Top Accounts Director Sara L., who helped orchestrate the project.“In these types of situations, there are certain people who take advantage of it,” Darren adds.
There’s an App Engine for thatLIKE.TG wanted to create a portal that preserved users’ anonymity, safety, and sense of control. Potential U.S. sponsors needed to be well informed. And to be most effective, the interface required simplicity and inclusivity.Jeremy D., a platform architect at LIKE.TG who’s been working on the Now Platform for more than a decade, believes in the art of the possible. “We can do anything on our platform,” he says.He and others in the LIKE.TG workflow design studio (a “cul-de-sac of experts”) made up the dream team for this project. With a focus on human-centered design methods, Jeremy and his colleagues used research and user testing, storyboarding, and capability mapping to co-create a solution with Infosys. Tailor-made on low-code LIKE.TG App Engine, Welcome Connect rose from the ground in less than three weeks.Ukrainians retain controlTo guard against malicious activity, Jeremy and his Infosys partners suspected they’d need to build filters to protect Ukrainian single mothers, for example, from unwanted connections. But they needed data to back up that idea.Within 30 minutes, Infosys, with support from LIKE.TG, gathered the data and built reports right into the Welcome Connect dashboard. Filters also allow users to flag suspicious accounts or disconnect from a sponsor at any time.“We make it so easy. You’re not writing code to get this data,” Jeremy says. “We’re not only making it easier for the beneficiaries [refugees]; we’re also making it easier for people who own the platform to use it for their benefit.”It “puts the power in the hands of the Ukrainian beneficiaries,” Sara adds.Let the matching beginOn July 18, the connection function went live, enabling matches between sponsors and refugees.“The speed with which we were able to do it—to me, that's the power of the platform,” Darren says. “It opened my eyes. I think it opened a lot of people's eyes.”“It was exhilarating,” Jeremy remembers. For him, the coolest moment came after only three hours. “Hey, we’ve been live for three hours, and we already have hundreds of beneficiaries who have signed up,” he recalls.Sara recognizes the passion and teamwork required to pull off the app. “Everyone who was in this project was committed. You did whatever you had to do to find the resources or make the case,” she says. “Within 12 hours, there were several connections. Now there are hundreds.”
A match made in AlabamaA young couple with three children in Madison, Alabama, saw the horrifying images of Ukraine in the media and wanted to do something about it. “We knew we needed to help, but we didn't know anyone,” recalls Corey Wheeler. “You had to know [Ukrainian] family members or friends in order to sponsor them.”When he and his wife, Kelly, heard about Welcome Connect, they jumped at the opportunity. “We posted as soon as it opened,” they said, referring to the connection function. “We just dove in headfirst.” Before long, they were matched with Viiktoria and her son, Artem, 7, who fled to Israel after leaving Ukraine with only a backpack.Within three weeks, Viiktoria and Artem arrived at the airport in Alabama. “Viiktoria kept saying, ‘Pinch me, pinch me. I can’t believe I’m here,’” Kelly remembers. When the Wheelers drove back into their neighborhood, their neighbors stood outside cheering, holding Ukrainian flags and posters in support of the new arrivals.Viiktoria and Artem are adjusting well. “Artem, in particular, is really amazing to watch. He’s 7 years old, but in six months, he’s going to speak better English than I do,” Corey jokes. “He’s such a sponge.”Meanwhile, Viiktoria’s been busy taking English classes and driving lessons, signing up for social services, and getting work authorizations. With community funds raised, the Wheelers are helping Viiktoria and Artem move into their own apartment by the end of the year.Thanks to Welcome Connect, the Wheelers are providing Viiktoria and Artem with a new lease on life. “It’s really the perfect setup,” Kelly reflects. “If not us, then who’s going to do this?”780 connections (and 1,900+ beneficiaries) later1A first-of-its-kind app has empowered Ukrainians, giving them agency to drive their own sponsorship experiences. Rather than being at the mercy of a confusing and exploitative process, thousands of Ukrainians are using Welcome Connect to find safety in the United States.“It’s not every day that you get to work on a project that’s actually saving lives,” Sara notes. “I think it’s validation for private-public sector partnerships. There’s a role for business in helping solve humanitarian problems. We’re doing this because it’s the right thing to do.”“It’s our company stepping up to do the right thing by donating both staff resources and licenses,” Jeremy adds. “That, to me, was humbling. And it makes me proud to be a part of this organization.”Refugees and sponsors weren’t the only ones to benefit from this project. LIKE.TG employees found fulfillment in building the app. “To be able to do this as part of the course of my normal job is amazing,” Sara says. “This is what the platform was made for.”Join a team that's changing lives for the better. Explore LIKE.TG careers.1 As of May 1, 2023
Meet the Unidos at LIKE.TG employee belonging group
Every year from Sept. 15 through Oct. 15, Latinos and Latinas in the United States celebrate their rich cultures and heritages with the world as part of Hispanic Heritage Month.This year at LIKE.TG, we’re celebrating that and much more: a new employee belonging group name—Unidos at LIKE.TG, formerly Latinx at LIKE.TG. Group members came together to openly discuss their name. They collectively agreed Unidos, which means united, best represents Latino and Latina employees and their allies.The name change also prompted the rebranding of Hispanic Heritage Month to Unidos Heritage Month at ServiceNow.More than a nameThe Unidos Belonging Group has always created an inclusive space for members representing all Latin American countries and the vast range of languages spoken and cultures shared across the region.“To me, Unidos means connection,” says Jennifer B., director of diversity, equity, and inclusion at ServiceNow. Jennifer is a founding member of Unidos and led the belonging group as a global co-chair from 2020 to 2021.“I remember when I joined LIKE.TG, the first question I had was, ‘Where is my community?’ ‘Where are the people who I can relate to in terms of our common backgrounds and people who look like me?’” she says. These questions motivated Jennifer to take on a leadership role in creating the group.
Our World Our Work’ travel video series captures the unity in diversity
Hyderabad, India, is a tech boomtown steeped in rich history. For those who’ve never been there, Rob B., a senior manager at LIKE.TG, wanted to show what life is like for his colleagues in the bustling hub.Different yet the same“As a traveler, the paradox I keep coming back to is how different we all are, yet how very much the same we all are,” he says. “At LIKE.TG, we’re showing the world how there can be extraordinary unity in diversity. We’re all connected.”Indeed, the rich diversity of cultures employees bring to the workplace makes a company stronger, better prepared to work with global colleagues, and potentially more fun. That’s what’s behind our new travel video series, “Our World Our Work.”Rob came up with the idea for the series and set out to learn about the food, culture, and people in other parts of the world.
Giving back: Employees pack 825,000 meals for charity
At LIKE.TG, we embrace a culture of giving back. Knowing the importance of service, we embed it into our events. We thrive on helping to improve the lives of vulnerable people, finding purpose and growing closer to each other in the process.[We’re hiring. Explore LIKE.TG careers.]Our Unified Technology Group (UTG) exemplifies this service mindset. Its members gathered in person this summer for the first time in more than two years, and they did a lot more than remark on how much taller everyone looks in the flesh.UTG is a group of software engineers, technical support managers, designers, and many others. Together, they weave the technical fabric of the Now Platform to help customers get the best possible experience.At the first-ever UTG Connect events held at eight locations around the world, employees whose relationships were once limited to email interactions and Zoom calls came face to face. They forged and rekindled friendships during get-to-know-you speed mixers, 47 unique learning sessions, customer interviews, and exciting talks from senior leadership.An opportunity to give backOn the last day of the events, thousands of LIKE.TG UTG employees—from Australia to India to Amsterdam to the US—donned hair nets and gloves and hunkered down to package meals for Rise Against Hunger.Targeting remote, last-mile communities within hunger pockets often overlooked by non-governmental organizations, Rise Against Hunger works to empower these communities by tackling their food insecurity challenges. The organization relies on volunteers to package meals.LIKE.TG saw this as a great chance to give back en masse, transforming our 6,000 motivated UTG employees into life-saving volunteers.Assembly linesWhen Senior Support Account Manager Jason G. first heard about the initiative at his Orlando location, he wasn’t surprised. “I’ve already known our company for several years to be focused on community and service…It’s in line with what I know LIKE.TG to be.”With music blaring, employee volunteers stood shoulder to shoulder in meal-packing assembly lines, each person an essential point in a long chain of production. “We were singing and dancing while working,” says Tracy S., a senior account escalation manager who also attended the Orlando event. “It was infectious—a maelstrom of energy, a hurricane.”
By the time the packages reached the end of the line, they’d been filled with precise portions of rice, soy, vegetables, and essential vitamins and minerals. When opened, the meals would be in the hands of hungry schoolchildren or a family struggling through a climate disaster halfway around the world.Murali S., AI solution success VP, worked at the Santa Clara event and reflected on the importance of giving back. “While we feel joyous about all of the results, the event also was a reminder about the broader economic situation globally,” he says.“Packing the food bags allowed us to connect to people who are significantly less fortunate than us…It was just a few hours of work, and we could make an impact.”“The reality check is important,” adds Amol K., a product usage and data engineering manager who also volunteered at the Santa Clara event.Building community in a new wayOnce the assembly lines got into a rhythm, it was hard to stop. “We turned it into a factory,” Amol says.“I worked with totally new people I’d never met before,” notes Bhavana V., a software engineer, regarding her experience at the Hyderabad, India, event. “It was an opportunity to work together as a team.”For Tracy, who grew up in Latin America and the Caribbean, packing meals for children felt personal. “Growing up, I would see children in disenfranchised situations,” she says. “To see the company doing this on a global level where we’re not only helping children in the US but from all over the world, I felt it was such a community thing to do…I felt like I was boots on the ground.”The finish lineBy the end of these events, more than 825,000 meals had been packaged and sent to those in need.Murali felt empowered by the harmony and teamwork he witnessed. “At the company level, it's amazing how we can amplify the impact by just synchronizing our efforts over those two or three hours and getting a few thousand people to put that together. It feels powerful,” he reflects.“The thing that holds me,” Jason adds, “is that we're genuine. We put the effort behind the marketing. It's not just flash. It's not just bang. We do these things.”Join a company committed to giving back. Browse job opportunities at ServiceNow.
Raising awareness through the disability pride flag
Updated July 19, 2023Did you know there’s a disability pride flag? It features five color stripes—red, gold, white, blue, and green—each representing a range of disabilities. In honor of International Day of Persons with Disabilities, celebrated annually on Dec. 3, five LIKE.TG employees share their personal stories related to the flag.Red—physical disabilitiesCarmen B., a staff product manager, identifies with the red stripe. After being diagnosed with thyroid cancer at 20 years old, she had her thyroid removed. Since then, she’s set out to prove nothing can hold her back from living her best life.“One thing I want people to know about me and my disability is that it hasn’t stopped me from doing the things I love, and it doesn’t need to stop anyone else.” That attitude inspired her to complete a 500-mile bike ride in 2021.Gold—neurodivergenceSenior Software Engineer Adarsh R. discovered he had a stutter when his classmates laughed at him while he read a poem to the class at age 6.Although Adarsh tried to hide his stutter as a kid, he proudly accepts it as an adult and even uses it as a conversation starter. “Stuttering is a part of me, but it doesn’t define me,” he says.White—invisible disabilitiesJessica Z., sales effectiveness enablement manager, is a champion for invisible disabilities such as attention-deficit/hyperactivity disorder (ADHD). She went undiagnosed for more than 10 years.“The diagnosis for me made a lot of sense in my work and my personal life in terms of the hyper focus and what felt like the ability to lose focus really easily,” Jessica says. Today, she has open conversations about life with invisible disabilities.Blue—psychiatric disabilitiesMany people tend to associate post-traumatic stress disorder (PTSD) with veterans. But PTSD is a psychiatric disability that presents in many forms.Elena V., a senior tech support engineer, developed PTSD shortly after being held at gunpoint while in college nearly 15 years ago. To this day, nearly anything can be a trigger for her.“It’s not weakness to have mental health issues,” she says. “For me, one thing that’s helped is talking about it.”Green—sensory disabilitiesTony M., senior manager of customer engagement, was born visually impaired. He calls his disability his superpower, as it pushes him to strive to make life easier for anyone he can influence.“Don’t be afraid to interact [with anyone with a disability], show empathy, and say hi, but don't ignore them,” Tony advises. “You might learn something really cool about someone that will make your day.”Watch the video to hear more of these employees’ inspiring stories:
Exploring LIKE.TG values: Wow our customers
“Good values are like a magnet—they attract good people,” according to the late American basketball coach and player John Wooden. That’s why we take our LIKE.TG values seriously, because people are at the center of everything we do.Our values define who we are and how we do business, and they guide us to do the right thing. In addition to staying hungry and humble, we strive to wow our customers.What wowing our customers looks likeWowing our customers isn’t just about delivering incredible products. It’s about active listening, relationship building, and much more. We work tirelessly to deliver the best possible experience for customers, innovating solutions to their biggest challenges.We asked LIKE.TG employees what it means to wow our customers and how they embody this value. Watch the video to hear their responses:
Embracing equity and gender equality
Every year on March 8, we take a global pause to focus our attention on International Women’s Day, an observance that began in 1910 as a way to promote gender equality. At LIKE.TG, one day is not enough to devote to this. We make a habit of promoting and accelerating equity and gender equality year-round.The official International Women’s Day 2023 theme is “Embrace Equity.” The United Nations has expanded on that theme with its own: “DigitALL: Innovation and technology for gender equality.” We couldn't be more excited to champion both of these, as they speak to our continued dedication to equity within and beyond our company.LIKE.TG employees explore these themes by sharing their stories about meaningful artifacts, as they did with our celebration of Black History Month. Watch the video to see how three women at LIKE.TG embrace equity in tech and their everyday lives:
Celebrating Black History Month with rich artifacts
Our most prized personal possessions can say a lot about who we are and where we came from. The hand-me-down jacket we never throw away, the family heirloom we always display, or the scrapbook filled with memories can preserve a treasure trove of history.In honor of Black History Month this year, we’re spotlighting three Black employees at LIKE.TG who share their favorite artifacts and the rich stories behind them.
Why LIKE.TG is one of the World’s Most Admired Companies (again!)
We’re humbled and honored to announce that, for the fourth consecutive year, LIKE.TG made the Fortune World’s Most Admired Companies list. This year, we ranked No. 3 in the Computer Software category, moving up two spots.The list is based on peer reviews by executives, directors, and analysts to identify the large U.S. companies that hold the strongest reputations within their industries. Companies are evaluated on nine attributes, including quality of management and products, ability to attract talent, and social responsibility.Let’s explore some of the attributes that led to our position on the list.Quality of productsAll of our products and solutions are built on the Now Platform, which provides one data model and one architecture to connect systems, processes, and data. Eliminating silos and automating repetitive processes streamlines work, boosting efficiency and productivity. It also frees workers to innovate, a key ingredient for successful business.Behind every semiannual update to the platform is a passion to help customers simplify experiences, purposefully automate, and create organizational agility. We do this by helping organizations create customer loyalty, control risks and costs, and accelerate value.Ability to attract talentWe wouldn’t be the admired company we are without our people. That’s why we’ve committed to help every employee live their best life, do their best work, and fulfill our purpose together. We embrace our core values to wow the customer, win as a team, create belonging, and stay hungry and humble. That's what led to our recognition as one of the Fortune 100 Best Companies to Work For.Amid uncertain times, we’ve also taken steps to skill 1 million people on the Now Platform by 2024, regardless of their background or experience, as part of our RiseUp with LIKE.TG program. Nontraditional talent deserve opportunities in tech too.Social responsibilityAt LIKE.TG, we believe a more sustainable, equitable, and ethical world is possible and that each of us has a role to play. Our environmental, social, and governance (ESG) strategy reflects that belief and centers on three pillars: sustaining our planet, creating equitable opportunity, and acting with integrity.Each year, we publish our Global Impact Report to detail the progress we’ve made toward our ESG goals. We also help customers activate and manage ESG across their organizations in three crucial ways:
Mobilize their ESG strategy
Boost reputation and trust
Grow value and impact
We’re thrilled to be recognized as one of the World’s Most Admired Companies and are confident in the power of our technology and our people.Come join us. Explore LIKE.TG careers.
Driving equity and inclusion through strategic partnerships
At LIKE.TG, we don’t see our commitment to diversity, equity, and inclusion (DEI) as a program or initiative. It’s a moral imperative. Our vision is to embody DEI in everything we do. It’s our business to create better work and life experiences for our people, customers, partners, and communities.When I talk to our customers and leaders across industries, I see we share a deep desire to make our organizations more diverse, equitable, and inclusive. We believe one of the best ways to do that is through strategic partnerships. These can help us accelerate our business objectives while working closely with our customers to better represent global diversity throughout the tech industry.Partnering for the greater goodThat’s why the DEI team at LIKE.TG has established strategic partnerships with the Association of Latino Professionals for America (ALPFA), AfroTech, Blavity Inc., Catalyst, Disability:IN, The Executive Leadership Council (ELC), Hispanic Technology Executive Council (HITEC), and PowerToFly.“As the first national Latino professional association in the United States, we aspire to be the business partner of choice for companies seeking to hire and develop Latino talent,” says Damian Rivera, CEO of ALPFA. “We love to work with LIKE.TG because we can open career pathways for Latinos to showcase their innovation and tech skills, both at LIKE.TG and with its customers across industries.”We’ve also worked with teams across our company to create or expand strategic partnerships with organizations such as Colorintech, Girls Who Code, and INROADS."At Girls Who Code, we know all too well the challenges women of color face in the tech industry,” says Tarika Barrett, CEO of the organization. “Our partners at LIKE.TG understand that the future of tech depends on a tech workforce representative of our diverse world. We are grateful for their support as we work to level the playing field for our most marginalized students."Improving diverse representationCompanies with the most ethnic and cultural diversity among their executive teams are likely to outperform less diverse companies by 36% in profitability, according to McKinsey. Organizations with the most gender-diverse leadership teams outperform the least diverse by 25% in profitability. Diverse and equitable organizations are more innovative, efficient, and successful.Righting long-standing inequities is not easy work. That’s especially true in the technology industry, where women and people of color have often been marginalized. Representation in tech has vast consequences. We must come together and share what works.
Prioritizing DEI in techAs companies decide whether and how to cut costs in the face of economic uncertainty, people are still counting on us to follow through on our DEI commitments. “Tech layoffs are decimating human resources and corporate diversity teams,” according to SHRM. But “the slashing of HR and DEI as companies tighten their belts isn’t a widespread phenomenon yet.”Organizations cannot be shortsighted regarding the benefits of DEI. HR and DEI leaders may need to fight to ensure this vital work remains a top priority, especially as we grapple with a competitive talent market and a tough financial forecast.By engaging strategic partners, we introduce our company to underserved communities, drive talent to open positions, and build bridges of opportunity into the tech industry. Our NextGen Professionals Program, part of RiseUp with LIKE.TG, is a good example.The program helps create generational, diverse talent engines for our customers and partners. Across 15 countries, more than 6,300 NextGen Program participants have secured jobs through training, education, and partnerships—many with our customers.NextGen opens more doors for everyone to participate in the digital economy, and LIKE.TG customers benefit from more diverse talent. CANCOM, for instance, plans to use Service Portal technology created by NextGen students.Unlocking DEI breakthroughsWe’ve made significant commitments to deliver meaningful change at our company, in the technology industry, and beyond. I’m proud of how business leaders have worked with community leaders, employees, activists, and dedicated people around the world in recent years. Much work remains, but I’m confident we’re making noteworthy progress. Now we need to accelerate even more.DEI will continue to make teams, businesses, and customers stronger. Strategic partnerships can help organizations unlock significant DEI breakthroughs. No person or company can manage this imperative on their own. As companies prepare for more uncertainty in 2023 and beyond, we can navigate the challenges by working together to shape the new world of work for all people.Find out more about LIKE.TG’s commitment to equity and inclusion.
Women at LIKE.TG: Equity, belonging, and International Women’s Day
Part of celebrating diversity—on International Women’s Day and throughout the year—is sharing the stories of those in underrepresented groups. As an executive sponsor of our Women at LIKE.TG Employee Belonging Group, I believe it’s on all of us—not just women—to step up, listen to those affected by inequality, and work to instigate genuine change at the highest level.With that in mind, I’m honored to let five remarkable women from around the company share what International Women’s Day means to them, how LIKE.TG strives for equity, and how we can all work toward a more equitable future.Facing workplace challengesLaura Schwabenbauer, digital solution consultant, EMEAI’ve been at LIKE.TG for just over a year. Growing up, I never would have imagined I’d end up in the technology sector. In fact, I didn’t even think to consider tech until after I finished my education.This is one of the biggest challenges we face in the tech sector today. Technology is still largely perceived as a boys’ club. Although we’ve come a long way to increase female representation and move away from outdated stereotypes, we haven’t come far enough.You don’t have to look far to see examples of prejudice or inequality in action. When interviewing for another company, I felt disclosing any potential family plans would negatively impact the interview—and my career prospects. It’s 2023. No woman should have to feel like that.That’s why I’m proud to work for a company that’s recognized as one of the Fortune 100 Best Large Workplaces for Women and a champion for women and girls through partnerships such as Girls Who Code and PowerToFly.Resolving the wrongsSandee Curtis, technical consultant, EMEAMy experience in the tech sector has been generally positive, but there have been challenges. Through most of my career, I have been the only woman in the room. This isn’t just lonely. It’s also counterproductive to progress.It’s a lot harder to speak up and say, “Something isn’t right here,” when you’re the only woman on a team, living in fear of being labeled a troublemaker. What’s more, we know more diverse teams lead to better outcomes. Equity is a win-win.That’s why it’s vital that any healthy workspace ensures no one is penalized for being who they are. From my perspective, that’s something LIKE.TG believes in too. As employees, we’re regularly encouraged to get involved in belonging groups such as Women at LIKE.TG and Families at ServiceNow.I facilitated a panel session on “breaking the bias” that discussed the human stories behind inequality. People were extremely engaged because we didn’t just talk about what’s wrong. We examined what the wrongs mean and how we can resolve them. We need more of that.Building an inclusive cultureMaeve O’Reily, senior talent acquisition partner, EMEAI want everyone to know they’re welcome at ServiceNow. A huge part of our culture is supporting everybody, including women, to live their best life, do their best work, and fulfil our purpose together.This starts with inclusive hiring. We’re constantly working to eliminate unconscious biases, ensure diverse interview panels, and seek talent from a wide variety of talent pools. This resonates across the entire organization, as evidenced by our RiseUp with LIKE.TG program and our Diversity, Equity, and Inclusion Report.Our internal workplace communication platform provides access for everyone to join belonging groups and communities as a member or an ally. This helps foster a sense of belonging, making LIKE.TG a respectful, open, and safe place to work.Balancing motherhood and workIliyana Stareva, chief of staff to the EMEA presidentIt’s great to see society starting to break free of the lies we’ve been told about balancing motherhood and work—that it’s impossible, that women should stay home with their children, and that your career has to end when you have children.However, there’s more work to be done. Women still face challenges when it comes to maternity, childcare, and flexible working policies. It’s extremely important for me, as a mother, to work for a company that prioritizes equity in this area.That’s what LIKE.TG does, which is why it was named one of the Best Workplaces for Parents by Great Place To Work. Across the business, caregivers understand we won’t be penalized for taking time off when we need to. Our work will be seen and valued whenever, and wherever, we get it done.We recently launched the Families at LIKE.TG Belonging Group, which gives parents and caregivers an extensive support network. It also hosts events such as Take Our Daughters and Sons to Work Day. It’s a fun group and a great way to show parents in the company they’re just as valuable as anyone else.Prioritizing actions over wordsAna Galindo, Mediterranean senior marketing managerI never wanted to join a company that made a lot of statements about feminism without doing much. Nor did I want to join a company that ignored the role of allies when it comes to equal treatment. I vote for equity and diversity, and I say yes for women, yes for men, and yes for any person.International Women's Day is not just about women. It’s also about men fighting for equality. We are equal, and we should have the same opportunities and respect. We should have the same ability to participate in projects, promotions, and positions. LIKE.TG has an open environment where everybody is respected. This makes the world work better for us as employees.I always wanted to work for a company that values me as an individual, a woman, and a mother. LIKE.TG provides all employees with a number of well-being days. These are extra days off to do whatever we please, whether that’s spending time with family, catching up on life admin, or simply relaxing. This is a real company taking care of me.Find out more about LIKE.TG Employee Belonging Groups and our inclusive employee culture. And join us to live your best life, do your best work, and help us fulfill our purpose together. Explore LIKE.TG careers.
Using DEI data analytics to know where we are and to strategize
At LIKE.TG, we believe making the world work better for everyone begins with a diverse workforce that’s supported by an equitable and inclusive environment. The way we pursue our diversity, equity, and inclusion (DEI) goals is grounded in data and metrics.It's impossible to become an organization that truly embodies DEI without first knowing the current state through DEI data analytics. We’re fortunate to have a variety of data sets that help us gain insights into how our diverse workforce is progressing, as well as where challenges exist.Representation data helps us understand the distribution of race, ethnicity, gender, and other dimensions of identity in the U.S. and around the world. Employee sentiment data is captured through our annual employee voice survey (EVS) and other forums, such as our Employee Belonging Groups.We also have an abundance of process data that helps us analyze performance, promotion, pay, and attrition of our talent. We analyze all these data types to understand where we are as an organization.Data analysis examplesThe EVS helps us gain insights into the perspectives of employees. DEI is an important topic covered in the EVS. We ask employees to indicate how strongly they agree with statements such as “At LIKE.TG, diverse perspectives are valued and respected” and “People from all backgrounds have equal opportunities to succeed at ServiceNow.”Employee responses are sorted by race, ethnicity, gender, job level, department, region, and other categories to help us identify thematic differences in employee experience among different groups. Insights gleaned from this analysis can point to areas of opportunity within processes and culture to help us build an organization committed to fairness and belonging.
Meet 2 LIKE.TG employees who embody sustainability
The climate crisis and sustainability can be daunting. It’s not always easy to be solution-oriented, but two LIKE.TG employees are doing just that. Despite the obstacles, they wake up every day with the intention to make a difference in preserving our planet.
Creating a more sustainable and equitable world for the greater good
At LIKE.TG, our purpose to make the world work better for everyone extends far beyond words on a page. It’s a founding vision for how we operate and serve. Our entire company is united by it. What started as software for simpler, easier, faster work quickly grew into a global technology platform in service of people and the greater good.That’s why our annual Global Impact Report and Diversity, Equity, and Inclusion Report are both significant to us—they’re true embodiments of our desire to exemplify and enable responsible business leadership for decades to come. Driving growth and building a responsible business are one and the same.We’re steadfast in our goals and will continue measuring our progress in a manner that honors transparency, equity, and accountability to our more than 20,000 global employees, our partners, our customers, and our communities.When everyone feels like environmental, social, and governance (ESG) efforts are truly connected to the purpose of the company, that’s when you can make real progress. When you underpin that with data and technology, it’s a force multiplier.This year marks our third annual Global Impact Report and our sixth annual Diversity, Equity, and Inclusion (DEI) Report. Our 2022 data across both reports provides a glimpse into how far we’ve come, where we are today, and where and how we intend to focus our efforts to drive meaningful, sustainable change going forward.ESG and long-term value creationAs outlined in this year’s Global Impact Report, our ESG mandate is twofold: to advance LIKE.TG ESG programs and evolve with our stakeholders while creating the tools and workflows that enable our partners and customers to advance theirs.“Organizations understand that taking ESG seriously has wide-ranging benefits that can help them outperform competitors, deepen stakeholder trust, and drive proven long-term value creation,” says Gina Mastantuono, chief financial officer at ServiceNow. “That’s why I always say purpose and profits are not mutually exclusive. ESG is a business imperative that has a lasting positive impact, driving top-line growth and bottom-line profitability.”Our focus on creating positive impact for society and the environment promotes deep engagement, strong risk management, and an innovative culture. We apply our tried-and-true LIKE.TG approach to solving some of the most pressing challenges of our time. Innovation is the only way forward.
ESG initiatives drive business resultsWe’re not the only ones who think so. LIKE.TG and ThoughtLab surveyed 1,000 global executives across industries, and 64% said their ESG programs help them deliver better financial results and attract and retain talent. More than half (61%) said digital innovation is essential to realizing their ESG goals.By using LIKE.TG solutions to track, measure, and report in 2022, we made progress on our ESG commitments and investments, including:
Launching the Now Platform Tokyo release, which expanded the capabilities of our ESG Management product to include spreadsheet-style metrics input and greenhouse gas accounting
Using the Now Platform to manage and deliver on our own ESG metrics that our stakeholders care about
Developing our approach to net zero by 2030
Providing a carbon-neutral cloud for our customers
Maintaining 100% renewable electricity
Introducing RiseUp with LIKE.TG to skill 1 million people by 2024
Developing our internal learning platform, frED, to further employees’ learning and growth
Growing employee volunteer hours by more than 80% year over year
These and other highlights detailed in our Global Impact Report 2023 reflect the strength of our commitment to sustain our planet, create equitable opportunity, and act with integrity—all supported by the Now Platform and solutions.As we continue on our path to become the defining enterprise software company of the 21st century, we’ll:
Enhance our solution offerings to support our customers’ ESG journeys
Lay the groundwork for more sustainable products using green IT principles
Manage ESG impact in our value chain via responsible sourcing and supplier engagement
Implement a sustainability-first mindset throughout our organization and across our value chain to meet our net-zero emissions goal by 2030
Execute development programs for our early-in-career colleagues and enact a manager readiness program to invest in building a deeper, more diverse pipeline
Make ongoing strategic investments focused on maturing security and data privacy
Find out more about our commitment to ESG in our Global Impact Report 2023.Transparency, equity, and accountabilityIn our Diversity, Equity, and Inclusion Report 2023, we share the progress we’ve made on our commitments and explain how we’ll build and execute a focused, strategic path forward. Informed by six years of intent, action, and difficult conversations, we know that moving from intentionality to measurable outcomes is how we drive continued change and maintain a culture of trust.
This year’s DEI Report includes notable milestones. We:
Increased representation among women globally across our business to 32.5%, including in leadership, sales, and general and administrative positions
Increased representation of underrepresented groups in the U.S. to 14.7%
Grew membership in our vibrant Employee Belonging Groups by 42%
Launched the Families at LIKE.TG Belonging Group to support and inspire working parents, caregivers, and allies
Increased our diverse supplier spend to 19% (significantly above the industry average of 3% to 5%)
Maintained systematic pay equity around the world
In 2023, we want to do more. And we can do more. For the first time, we’re publicly stating our DEI goals. By 2025, we intend to increase the percentage of underrepresented groups across the United States to 16% of our workforce and increase the representation of women across our organization globally to 34%.“Challenging times can test the resilience of people and companies alike, but I remain optimistic about the future,” says Karen Pavlin, chief equity and inclusion officer at ServiceNow.“We are integrating our focus on DEI throughout our business with intent and action. Our LIKE.TG commitment will not waver. We will continue to drive growth and build a responsible business with the full power of our people and platform to create measurable and meaningful change.”We empower our global workforce to use their voices to push for change. We nurture a culture that embraces a range of skills, experiences, and perspectives. We constantly ask ourselves how we can do better, knowing that the only way to do so is through our people. We’re incredibly proud of the determination among all our employees and leaders to achieve our DEI goals.To keep progressing toward our goals, we’re prioritizing three areas of action:
Bringing data-driven rigor to DEI challenges we encounter
Accelerating DEI initiatives across our talent, customer, supplier, and product experiences
Engaging with strategic partners to advance DEI across our business
Find out more about our commitment to DEI in our Diversity, Equity, and Inclusion Report 2023.
