官方社群在线客服官方频道防骗查询货币工具
客服系统
Tips for Recruiting for the Healthcare Field
Tips for Recruiting for the Healthcare Field
The healthcare field is always expanding and there are many jobs that each facility is going to try and recruit for. You now have to focus your recruitment efforts to hire more people than normal while finding there is a lot of competition for the people who will work for you. If you are trying to recruit more talent for your healthcare facility and you find that it is difficult to accomplish, then it is time to utilize some new and innovative recruiting tips to make it easier. A few of the top tips for improving your recruiting strategies to attract the best talent in the healthcare field include: 1. Benefits are Important The recruitment process can be tough in the healthcare field without having many superior benefits that you can offer to any recruit you want. If the only thing you focus on is the salary and a few days off, you may find it impossible to find the job seeker that you want. With so many companies hiring and so few potential candidates with the right skills to fill them, you need to incentivize with those benefits. Start with the basics with a good 401k and some PTO guaranteed for the new hire. Without these, you have no chance. But you need to take it to the next level as well. You need to offer more customizable benefits to draw in the top talent you need and get them to stay with you. There are different ways that you can offer this. Provide some flexible PTO and sick time and make sure there is good work and life balance. See if you can add in any other perks, outside of a good salary, that can bring your employee in the door. A good sign-on bonus can be helpful too. 2. Be Transparent Hiding information from your potential hires is the quickest way to make them run out the door. Your employees do not want to find out you are hiding details from them or not telling them the truth. Often they may feel that you are trying to trick them and with many other opportunities right around the corner, their patience for dealing with this is gone. If you do not provide clarity about the onboarding process or what is expected in the role, it provides too much confusion and a lack of support. Healthcare workers want to feel like you are being open and honest with them and they do not want surprises. It may be tempting to hide the long hours or the drawn-out onboarding process. This is not a good idea. Tell the potential hire about it and then explain that it is the procedure to make sure that new employees feel confident in their new role. Some may still walk away, but many will appreciate the honesty and will continue on with the process. 3. Provide Opportunities to Advance While an employee may come on with a lower position, they always want to see there is the possibility to advance over time. If you will not provide this opportunity, then they will quickly take a look at all the other open positions that do offer this. Keep in mind that a high-educated medical professional will be foolish to not seek out a job where they can grow and advance. With all of the offers, you plan to share with potential hires, make sure that advancement is highlighted as well. Let them know that advancement is a possibility for them and even outline some of the steps they can take to make this a reality as well. Overall, your goal should be to only hire someone new when the people you already hired have been able to advance within the company. If you hire for advanced positions outside of your company, it will not take long for others to get frustrated and start to leave, increasing your turnover rate. 4. Make Personal Connections Many people will not choose to take a job because they feel like they will just become another number that no one cares about. This is also a major reason why so many people leave. There is nothing comforting about spending so many hours of your life at a company that can’t remember your name. As you create some new recruiting opportunities, you need to make sure that your genuine interest in the candidates is showing through. If they feel like you have no interest in them during the recruiting process, they will assume that things do not get better and they may take another job. There are different ways that you can do this. Sending out personalized emails is a start and even makes personal phone calls to check on them and set up times and meetings. If possible, try to remember some of the personal details about that hire. This may not be possible at the first meeting, but if you get together more than once, it is imperative. Your potential hire is going to notice this attention. And in many cases, that personal attention is going to be the difference between you getting them onboard or them choosing another company. Your goal is to find small things that you can do to make the potential hire feel like they are important and not another number to you. Thinking outside the box and being a little creative will help you to get their attention and bring them into your company and improve your company culture. Recruiting the Talent You Need There are a lot of qualified candidates out there for you to recruit. The problem happens when you realize many other healthcare organizations are in the same position as you. This leaves these qualified candidates with plenty of opportunities and lots of choices when it comes to the job they want to choose. If you want to recruit this talent to come work for you, it is time to think outside the box and give them an offer they can’t refuse. When you are ready to recruit the top talent to your facility, use the tips for recruiting that we discussed above. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
How to Retain Your Best Employees with Remote Talent Management
How to Retain Your Best Employees with Remote Talent Management
The COVID-19 outbreak has put a lot of things into uncertainty for all of us. With more people working from home now, many traditional workspace management methods for employees are losing relevance. The old ways of retaining employees through a friendly working environment or compensation are not enough. Employees are now looking for work-life balance, better avenues for growth and stability, allowing them to advance in their careers and maximize their potential. With a fresh approach to sustain in the 'new normal, let's decode how to retain your best employees with remote talent management. Here are the top 5 tips to follow: 1. Strike the proper managerial balance To achieve success in a remote setup, it is important to strike a balance between responsibility and accountability. In other words, managers must ensure that their team members are well equipped with the resources to execute a given task diligently. At the same time, the team leads need to instill a sense of accountability in their respective teams to ensure ownership of completing a task. Unfortunately, when managers cannot regulate processes remotely, they micromanage teams due to a lack of effective communication and trust in team members.That becomes part of the company culture. Effective talent management is the key to resolving such managerial issues and striking a fine work-life balance. For instance, coming up with flexible timings is a great way to let your employees work more effectively without being pushed to meet deadlines. Using anemployee timesheet appcan help manage the teams in a streamlined fashion, where everyone is aware of their responsibilities and reporting. Fixing deadlines based on priority is ideal for managing important tasks without burning out time on irrelevant things. Also, giving complete ownership of the job to the employees goes a long way in acknowledging their worth. 2. Check in with your teammates regularly We are living in the most precarious age. Be it our economic state or life in general, it will take a while for everything to get back on track. In such times, it is vital to have a support system and find ways to help each other. From an organizational point of view, a one-on-one catch-up session (virtually) can be a great way to check on your teammates. That way, you can track your team's performance in a working environment while getting some honest feedback on how things are working out from them. These meetings can be an excellent opportunity to discuss career development goals and how companies can help their employees achieve them. Additionally, from an employer's standpoint, it is crucial to think about employee wellness. After all, we spend almost60% of our active hoursat work. What happens in the workplace, even remote ones, significantly impacts an employee's overall health. So, do ensure that your workplace is a happy place for your employees to thrive—emotionally and physically. Simple policies like a health spending account, insurance cover, or something as basic as a gym membership can show that employers care about their employees' holistic well-being. That can go a long way in earning their loyalty towards the company. 3. Provide learning opportunities One of the most critical factors that promote employee retention is how well an organization supports an individual's career growth. There is no point in staying within a team that has reached a saturation point and offers nothing new for members to learn or grow. Eventually, that motivates them to look out for opportunities and move on. By providing learning opportunities, employers can retain their best teammates and bring out the best of their capabilities. Now with a large portion of working professionals stuck working from home, keep an eye out for activities that will engage them and improve work-life balance, and at the same time, allow them to upskill themselves. Your company might hand out in-house training materials, but it's also good to offer your team training courses from external parties who specialize in a particular domain. For example, Amazon’s Career Choice program is a pre-paid tuition program for associates looking to get into high-demand occupations. Amazon pays up to 95% of tuition fees to help its employees get certified, leading to lucrative employment opportunities for in-demand jobs. Amazon has pledged $700 million in upskilling and training across several departments. In short, by allowing your team members to utilize their routine workday in nurturing their skills would be a win-win situation for you and your employees. That way, you also give a big reason to employees to stick to your company as you have invested in their success and personal development. In other words, it’s a great strategy for retaining employees. Additionally, when one team member attends a training course, ask them to share their learnings in the next meeting. That will help you encourage a company culture that promotes self-improvement and peer learning. 4. Keep an eye out for indicators of employee dissatisfaction Remember when I told you to check on your teammates regularly? Here's another reason why you shouldn't miss out on your meetings. Catching up daily with your teammates can help you retain good employees by identifying the key triggers of employee dissatisfaction. Job dissatisfaction is one of the most common reasons for employee attrition. If we talk numbers, a study published byEconomic Timesshows that 8 out of 10 employees are dissatisfied with their job. Therefore, it's essential to keep an eye out for the indicators that are making your employees unhappy at work. With effective communication, you can recognize the issues that might be bothering your team members at an initial stage before they become a reason to leave the company. In other words, communication is key to retaining employees. SMART goals are another way to track employee performance. Employee dissatisfaction can be related to their workload, compensation, working hours, or just not getting enough time at home. As a manager, we must take complete responsibility for our employees’ mental and physical well-being by addressing these triggers from time to time in a working environment. As employers, it is reasonable to say that you can't make everyone happy. But what matters here the most is acknowledging the problem and making efforts to mend it. Your employees would appreciate the fact that they are heard even if they’re far away working from home or from somewhere else. Job dissatisfaction is one of the biggest roadblocks to productivity. It promotes absenteeism, dips employee morale, and eventually hampers an organization's progress. So, you must take every possible step to ensure that your employees are satisfied with their job. The key to retaining employees is to talk it out and not push things under the rug. 5. Increase recognition One of the effective ways to ensure employee job satisfaction--and therefore to retain employees---is by acknowledging their work. It's a human tendency to feel good when you are welcomed and appreciated for your efforts. It may seem like a no-brainer toreward the employeeswho are being praised across teams. But even the best managers let things slip away when it comes to keeping abreast with everyone's performance. It's often no fault of their own but of a poor employee management system that fails to manage teamwork and rewards.Keep track of your team members’ tasks, their performance, and everything in between so that it's easy for you to recognize the hard-working members even if they’re out of your sight, working from home or elsewhere. Given the lack of transparency in a remote setup, try to upgrade your monitoring techniques and direct reporting processes. Sarah Wilson, Head of HR at Right Inbox recommends the use of simple polls or surveys to ask specific questions to track output and identify various areas of recognition. By catching up with employees virtually in regular intervals while they’re working from home or elsewhere, you will ascertain what hurdles they have overcome, how they have been team players or helped their peers meet specific goals. These meetings will allow you to pinpoint various aspects to recognize, thank, and acknowledge your employees' accomplishments. Recognition doesn't always need to be monetary. Consider appreciating your team members publicly, passing on little tokens of appreciation through virtual cards, or giving low-cost perks like dinner coupons, among others. Team leaders at organizations facing a slowdown can take employee recognition as an opportunity to offer development avenues to their teammates. Bottom Line Effective talent managementis crucial in retainingemployees working in a remote setup,and perhaps never more so than right now. As companies adapt to the 'new normal in the wake of a global pandemic, many companies struggle to know how best to help their employees and execute an effective talent management program in these challenging times. By striking a balance between micromanagement and being too easy, checking on your employees, providing learning opportunities, increasing recognition, and minimizing employee dissatisfaction, you can effectively manage your workforce remotely and retain your best resources. Follow these steps to develop a leadership approach that keeps your best employees happy and engaged. About Author: Owen Jones is the Senior Content Marketer at ZoomShift, an online schedule maker app. He is an experienced SaaS marketer, specializing in content marketing, CRO, and FB advertising. He likes to share his knowledge with others to help them increase results.
5 Human Resource Management Basics Every HR Professional Should Know
5 Human Resource Management Basics Every HR Professional Should Know
Your most valuable and long-term investment will generally be employees. Hiring, training, managing, and promoting employees is costly. At a certain point, the initial investment is overcome in the value such workers bring to your business. Getting there requires solid management. The problem with most HR business models is the subconscious attitude HR personnel acquire from the name of their department. “Human Resources” is a faceless title that by dint of suggestion pigeonholes unique individuals into the identity of gears in a machine. They’re not a person, they’re a resource. Now HR people don’t always have an attitude that way; they are themselves, after all, one of those “resources”. But often that attitude predominates, and it can be troublesome. So the first step to better HR management is getting rid of that attitude. Following we’ll briefly explore five additional considerations you may want to take into account for best results. 1. A Trajectory For Employees From New Hires To Tenured Staff First things first: your employees need to have a “target”; a trajectory— a career path. When you hire, it’s like throwing a dart. The “path” is the trajectory on which you throw. A bullseye is a new hire becoming a core partner in your business. So they need to have a ladder they can climb. New employees need to be launched on a trajectory toward an endpoint. 2. The Aftermath: What Went Right, And What Went Wrong? Just as not all darts hit the bullseye, not all employees will become long-term members of your business’s team. There is attrition, and you need to keep careful metrics so you know what things contribute to that attrition. Sometimes factors are within your company’s control, sometimes they’re not. As an HR professional, you need to have relevant data available. 3. Finding The Right Management Software Employee benefits are sort of like a bank’s cash roll. If there’s a “run” on the banks, the bank closes down, because all the cash is withdrawn; so banks need protective measures to keep that from happening. If there’s a “run” on paid time off, that’s a problem; management protocols are necessary. As an example, if you’re dealing with many employees who have varying levels of time off, you might want to look into software built around PTO management. For a handful of employees, keeping PTO straight isn’t so complicated. The bigger the organization, the more of an infrastructural management challenge this becomes. If everyone took their time off at the same time, then the company may not be able to properly produce. With management software, you can assure there are never any overlaps. 4. The Human Element: Don’t Be Faceless Just because you’re dealing with human investments doesn’t mean you should treat them like faceless livestock. The rancher who is well-known to his livestock, and trusted by them, tend to have healthier animals. As an HR person, you should form what professional relationships you can with employees on a human level. Ultimately, this will facilitate a better return on personnel investment. 5. Often Under-Hiring Is Better Than Over-Hiring When you’ve got too many people on staff, some are going to be sitting around twiddling their thumbs all day. That’s bad for operational budgets, but it’s also bad for employee morale. As they say, idle hands are the devil’s workshop. Idle employees will get into trouble. Instead of over-hiring, try to maximize existing resources, only expanding as necessary. Making The Most Of Staff Through Solid HR Protocols It’s better to under-hire than over-hire. HR people should also forge true relationships with personnel. Strong software helps you keep all your little managerial ducks in a row. Keeping records of what worked and what didn’t over the course of an employee’s tenure with your organization helps you optimize hiring in the future. Lastly, plan a trajectory for new hires. Such tips should help you more efficiently manage personnel throughout your organization. The larger the business, the more prescient best practices in HR Become. So do your homework, and make the right choices here. ab About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Five Creative Ways for Virtual Employee Engagement
Five Creative Ways for Virtual Employee Engagement
Employee engagement has also been corporate jargon for most businesses. Every organization realizes the fact that high remote employee engagement drives greater success and higher profitability. Given that, entrepreneurs and HR professionals brainstorm in a consistent way to evolve new strategies for achieving high employee engagement. However, still, a larger part of the global workforce remains disengaged from work. In its Global Workplace Report, Gallup presumes that not more than 15 percent of workers are actively engaged in their work. Hence, there is a need to bring paradigm shifts to the existing strategies that are proving to be little effective. Not to forget, a large part of employees across the globe are working from home in the current era. The colossal rise in the culture of remote working brings new challenges for HR managers. No doubt, this style of working is a win-win situation for everyone. It has fascinating benefits to offer to both employees and employers. According to remote working trends from Forbes, 70 percent of the global workforce will be in remote working by 2025. Besides, a Gartner CFO survey suggests that two-thirds of employers may allow permanent work from home for their employees. Hence, in the coming years, there would be more hybrid offices and virtual meetings. Plus, there will be more virtual hiring which will see remote workers working from different time zones. However, engaging remote workers is going to be a greater challenge for organizations with the exponential rise in remote work. It would only be prudent to say that remote working is the way forward. It may have emerged as a safe and viable alternative in the pandemic, but now it holds the key to the future of the corporate realms. Despite the astonishing benefits of its inculcation, the trend of remote work does pose challenges for HR managers to manage remote engagement. However, these challenges can be kept under check with some outside-the-box strategies. Creativity is the most important skill in the world, after all. With creativity and rationality, all challenges can be made to concede defeat. In this meticulous blog, we glance at some fabulous ideas for active remote employee engagement. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Worthwhile ways to engage a virtual workforce 1. Give a bright start to everyone’s day HR managers and employers often organize engagement activities in the workplace. Now when offices have gone virtual, it is time to take these activities virtual too. The levels of employee engagement depend on how positive employees feel. To engage remote workers and to start their day on a bright note, HR managers can organize online yoga, aerobic, or Zumba classes. These can prove to be highly rewarding employee engagement activities. Much before office time, employees can be engaged with online fitness classes via video conferencing. To cite an example, if the login time for work is 10 am, online fitness classes can be held at 8 am every morning. After a small session having begun on an energetic note, employees can then take a small break before they begin their work. This can be one of the most productive ways to help employees maintain a work-life balance. Building such a coordinated morning routine for everyone will have multifarious merits. While it will give a fresh start to everyone’s day, it will also promote the idea of employee wellness. Mental and physical fitness are salient to employee engagement and their capability to perform with persistence. So, when they meet each other virtually in the morning and participate in fitness modules with zeal, it will keep their productivity and mood enhanced for the rest of their day. As per the findings of a recent survey by TELUS International, mental health is a prime concern for workers. More than 80 percent of workers will consider quitting their current positions for organizations that pay more heed to the mental wellness of employees. Employee wellness initiatives can help an organization create a vibrant, caring, and high-value company culture. Hence, by caring for their remote workers every day, companies can win their unconditional commitment. 2. Conduct virtual coffee breaks A lot can happen over a cup of coffee indeed! When working at the office, employees feel happy to have some light-hearted conversations over a cup of coffee. But working from home in a relentless manner can lead to massive stress. So, everyone deserves a little break, after all. Given that, HR managers can create a space for virtual coffee breaks amid the routines of remote workers. Everyone can break for coffee at the same time, see each other on the screen, and have refreshing discussions. While this will keep employee relationships flourishing, it will also act as a channel for stress-busting. These synchronized breaks will give remote workers a window to relax and will help employees feel delighted. They will replicate the feeling of face-to-face communication among employees. In fact, the scope for innovation around these coffee breaks is immense. Every day can be centered around a theme for discussions. Or one employee can play songs for other employees on a day when it is his turn to do so. These virtual team-building activities can be spiced up with as much creativity as possible. Employees can also endorse their talents in these little windows or introduce their pets to others. This for sure will have a positive impact on everyone’s enthusiasm and work dedication. Beginning afresh after a small and happy break is always a great idea! More ideas can be taken from some state-of-the-art employee engagement software. 3. Maintain transparency even in remote working Transparency shown by organizations is a key determinant of the engagement of their employees. It is one of the paramount determinants of the company culture of an organization. A Harvard Business Review study concludes that employees give their best when senior management has transparent communications with them. But around 50 percent of workers feel that their organizations exhibit a lack of transparency. Given that, it is crucial for organizations to be at least selectively transparent. The idea of transparency, however, seems even more unrealistic in remote work and virtual meetings. Having said that, HR managers need to identify the right channels for sharing information with remote workers. It can be done by sharing weekly email newsletters or holding virtual meetings like those held to discuss targets. Companies can share information with remote workers through conference calls, video calls, or other collaboration tools. Various strategies for the same can be brainstormed and refined. Otherwise, in the lack of transparency, workers will start to disengage from remote work. 4. Virtual mentorship programs for employees The prospects of career advancement, learning, and development form an integral part of an employee’s allegiance to an organization. Employees are happy to serve organizations that offer meaningful opportunities to learn and develop. The retention rate and engagement levels in such organizations are high. This is the reason why some of the most successful companies invest in mentorship programs for employees. Caterpillar, Fidelity Investments, Google, and General Electric are some of the ventures that offer excellent mentorship programs. In fact, General Electric has leveraged a reverse mentoring program. In this program, subordinates mentor their superiors, and this is where GE scores so well on retention and active engagement. The best part is, the vertical of online training and learning has risen parallel to remote working opportunities. So, curating online mentorship programs for employees will involve no hassle. Employees will love to learn new skills while working from home. Companies should offer free learning courses and mentoring programs to employees for higher engagement via collaboration tools. In the ultimate sense, it will lead to a more skilled workforce hence benefiting the company. It will be a smart investment that will serve multiple purposes for companies. For instance, companies can launch mentorship programs on sentiment analysis or social media analysis. Now that is something outside the box for sure! Programs on social media marketing and analysis can help companies dominate social media platforms. Needless to say, winning social media has now become indispensable for enterprises. 5. Virtual recognition Recognition for most employees is of paramount importance. It is the basic human tendency to feel more motivated while being on the receiving end of well-deserved recognition and appreciation. Employees feel great in a usual workplace when they receive recognition in front of their peers, and everyone lauds their efforts. Well, this can even be recreated in a remote working setup. HR managers need to find some intriguing ways to celebrate employees and their tenacious efforts in the virtual office. They can include recognition in the normal day-to-day virtual meetings, or a certificate of appreciation can be mailed personally to employees. There are innumerable ways of extending appreciation and recognition. To cite a small example, companies can reward the best performers with gift cards or shopping vouchers. Otherwise, the best way out is to ask employees. HR managers can ask employees during general meetings about the best ideas for recognition in a virtual workspace. HR can also make video calls to each employee and seek their suggestions. It is always better to learn from them how they want to be recognized for their valuable contributions. Sometimes, for the best levels of engagement, it is better to do things as they like. To encapsulate, albeit, with some hurdles, remote work has greater room for innovation. As long as HR managers choose to be creative, they can promote high engagement. The key lies in understanding the challenges remote workers face and addressing them. Besides, there should be knowledge of the basic anticipations that employees may have from the organization. These anticipations can be different when employees are working from home. Also, keeping in mind that remote working is the way forward, the strategies have to be long-term. The idea should be to evolve dynamic virtual team-building activities and strategies. The dynamics of employee engagement will keep changing with every new trend. This is why HR professionals should incorporate flexibility and creativity into their ability to manage people.
How The Role of HR Professionals Is Evolving In A Modern Society
How The Role of HR Professionals Is Evolving In A Modern Society
Human Resources (HR) continues to be an important part of any business. For decades, they have played a crucial role in hiring employees, keeping them engaged, fielding concerns and complaints and so much more. However, like many other aspects of business, HR is changing in response to technological advancements, changes in how people work and so much more. But just how is the role of HR professionals changing? Well, one of the most important things still remains to be your CV. Keep in mind that HR wants to see measurable results shown in it, so be sure to provide the right metrics in your CV. There are many other shifts and changes, and this article is going to go over a few of them. Keep reading to learn more about some advancements and major changes occurring in the world and the day-to-day life of an HR professional. A Greater Focus on Remote Workers Still one of the primary duties for HR professionals is to advocate for employees and help them out with their issues. However, how that employee looks might be changing. The growth of remote work has been staggering, and this is only expected to continue. This presents new challenges for HR professionals. Communicating with employees will often be done via video chats or emails, and the concerns and needs of remote workers are often different. Also, things like how candidates are judged and recruited are also different, as is the interview process. Even things like onboarding will look different and thankfully, there are many online guides that can help. Remote work isn’t going anywhere and is likely going to get bigger, and HR professionals have to adapt to this change. More Use of Tools and Automation One of the most notable changes to space is a greater reliance on technology. HR professionals will make use of tools that can help with everything from dealing with payroll and benefits to recruiting and screening employees. One of the very popular software in HR these days is Benefits administration software, used for automating benefits enrollment, plans, and benefits management. These kinds of software have the potential to save companies a lot of time, money, and energy. In particular, automation has shown a lot of promise in business, especially in HR. A lot of the work in this business area is full of mundane tasks like filing, handling payroll, and many other types of paperwork. These are important, but often repetitive, tasks that take a lot of time. By automating these tasks, HR professionals will be able to focus on the more detailed, strategic, and precise requirements of the job. Technology is still advancing incredibly quickly, so look for even more types of technologies to play a role in HR in the months and years going forward. They Wear Many More Hats That in the Past While HR professionals have always had a variety of duties, the modern business landscape is only adding to them. One of the biggest is making an effort to keep employees happy. Employee engagement is crucial today, and HR professionals need to find creative ways to keep their employees happy, healthy and ensure they feel valued. People simply aren’t happy with any job today, they want one that helps them feel empowered. Also, many HR professionals need to play the role of a marketer today. The best candidates may have multiple offers, so an HR team will need to find great ways to market the opportunities your business can provide employees. Another role that many HR professionals might have is to design everything from employee training programs, to different working models such as work from home, or job sharing. An HR professional continues to be one of the most important roles in any business. Their role in the modern-day business landscape is changing due to changes in technology, a great focus on remote work, and the fact they have varied duties About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Gamification in HR: Use Cases and Best Practices
Gamification in HR: Use Cases and Best Practices
The Technological Necessities of Hybrid Offices In order to make the digital shift to remote or hybrid work arrangements, companies had to digitize their operations to support work from home. This involved learning and applying a whole suite of digital tools such as workforce management software, project management tools, and online document management. These tools are so important for the ever-evolving hybrid models of work because they help employers manage their already hectic daily schedules. Having an organized but flexible work environment improves employee engagement. Workforce Management: Whether you have 5 or 500 employees working for you, managing a flexible work environment, especially if they are shift workers, will only be made easier using proper workforce management software. A good workforce management tool will be built for your specific industry and its solutions will thus be tailored Digital strategies to look out for: If your company requires a lot of employee onboarding for each hire, pick a workforce management tool with a self-service employee onboarding module. For teams with shift workers, look for scheduling tools that streamline communication. Project Management: Optimize your team’s workflow and keep everyone in the loop with project management platforms. Your team should have an easy way of tracking progress without having to meet face to face or hop on a video call. Digital strategies to look out for: It is much easier to manage projects with a hybrid team when everyone can see who is responsible for each task, with checklists of steps completed. This will help you keep track of project timelines and identify any common blockers in the workflow. File Management: There are many digital storage platforms available for your company to store documents and assets. The tricky part is sticking to a well-organized file management system. Even though storage platforms allow you to sort by folders that you can name and color, a lack of communication can lead to duplicating folders and files. File management still falls upon team leaders to organize. Digital strategies to look out for: Create a file management master document explaining how each department’s digital assets are organized. The most important part of having an organized file management system is ensuring that everyone understands where to put new files. This master document must be updated regularly, and everybody on the team that uses digital storage must be acquainted with it. Why Hybrid Offices Will Survive In the future, it will be common for tech companies to function with remote teams. With the rise of HR tech and employee scheduling software, managing hybrid models of work is easier than ever. However, having the option to go into a physical office space will become an HR strategy for employee engagement. Remote and flexible work has paved the path for many innovative and engaging virtual meeting spaces. As the world becomes more connected through digital spaces, the novelty will become the physical. Even a fully remote workplace may host physical events and pop-up offices to engage their employees.Here are some examples of engaging office spaces that will have workers insisting on keeping their physical workplace. We also included more affordable versions that you can try with your hybrid office since not everyone has Google’s budget. Here’s how to get your team excited to get back to the office. Change of scenery: Microsoft has an office with a treehouse so that employees can enjoy nature during their meetings. Affordable version: Engage employees with regular team socials where you walk to the park or have nature retreats. If there is enough interest, you can even organize a team gardening project. Social areas: Google campuses engage employees with areas for play and socializing, from mini-golf courses to fridges on every floor. Affordable version: Choose a day of the week to offer free breakfast or lunch to any team members that are in the office. You can also invest in table tennis or a board game nook where team members can play together. Workout at work: Apple campuses have fitness centers with gyms, changing rooms, and showers. Affordable version: Offer team members gym memberships to a fitness center near your office. Alternatively, you can have communal dumbbells and yoga mats at the office for workers to use. These office spaces are sure to make employees feel excited to come in and build upon your company culture. When onboarding new team members, you can definitely show off the many highlights of your office and employee engagement opportunities. How to make a Personable Remote Onboarding Experience Even if not every employee will be coming into the office, you can still create an inclusive, personable onboarding experience. This is an important start to remote employee engagement and establishing your company culture. Onboarding is all about getting new employees acquainted with team members, workflow, and the work environment. Personalize the experience so that even a remote onboarding experience includes elements of what team members experience in person. The easiest way is to visualize the people, space, and workflow. Update your team photos: Even though your new employee will meet everyone through video calls, face to face, it can still be hard to put so many faces to new names. Help new employees feel more confident by getting them acquainted with an updated chart of departments with photos of every team member. Pro Tip: Remind your whole team to use an updated photo of themselves as their profile picture on Slack. The same applies to their profile picture on whichever video calling platform your team uses. That way, even if cameras are off, everyone’s faces are still seen. Create an office highlights slideshow: Show off the best parts of your office, including any social areas, artworks, or memorable places. Including photos of the office can encourage remote workers to come in for any team events and reap the full experience of a hybrid office. Pro Tip: As part of the onboarding package, include photos of team socials and other events that took place in and out of the office. This can make the people that make up your team feel more personable, even for remote workers separated by a screen. Get employee quotes and feedback: An important part of onboarding in any workplace, hybrid model or not, is to ensure team members are set up for success. It is crucial to continuously update and improve onboarding by getting feedback from new team members and their team leads. Once you implement this feedback, it adds an extra touch to your onboarding to show new members where the feedback came from. Pro Tip: Encourage new team members to ask questions. They should be given a mentor to have one-on-ones with in order to track progress and any feedback on both sides. How to Continuously Engage Remote Employees in Hybrid Offices 35% of the surveyed American employees will turn the job offer if the corporate culture doesn’t resonate with them. On the other hand, employees that share the same values with their organizations help generate up to 33% increased revenues. If you noticed a lack of employee motivation and engagement and mismatch in the corporate culture, you might want to use tips and tricks from Dell to harmonize the working environment. The company admits they have a competitive culture that makes their employees push the boundaries and learn constantly. In 2005, the tech company launched a series of game-based courses to improve compliance with the company’s policies and privacy standards. Employees competed to score the best results, and, as a result, the company received a 94% compliance success rate. Another uncommon example of gamification in HR comes from IKEA. The company introduced a VR experience to train their employees about eight fundamental rules of their corporate culture: Togetherness, Cost-consciousness, Lead by example, and others. With series of the VR-experiences, IKEA managed to promote its values among employees in a fun and engaging manner, keep the event cost-effective, and make it an immersive employee experience. To follow IKEA’s way, you don’t necessarily need pricey software and technologies. There’s plenty of employee recognition software like Workmates that allows to gather feedback, track team morale, and celebrate achievements together. For example, the application allows coworkers to give digital “kudos” that can be exchanged for gifts. This feature boosts employee engagement rate by creating a sense of belonging to something big and instantly rewarding. Final thoughts Common use cases of gamification in HR include recruitment, onboarding process, training, and employee engagement. However, employers implement gamification to foster the adoption of internal standards and policies too. For example, when Ford Motors Company launched a game that trained the staff about new vehicles models, configurations, and financial details, they saw a 417% increase in learning engagement. That’s a brilliant example of effortless gamification at work that improves the adoption of the company’s policy. Typical examples of gamification in HR are leaderboards, points systems, badges and stickers, virtual games, role-playing, or bonuses. There’s no silver bullet, though. A perfect gamified HR experience stirs employees’ interest and is compelling enough to participate. Subscribe to our newsletter and receive more valuable updates on best practices of HR and recruiting! About Author: Maryna Zavyiboroda is a Content Marketer at HRForecast, a German HR tech company. She enjoys writing about HR management, recruitment best practices, and more.
The Future of Hybrid Offices: Practical Tips for Engagement
The Future of Hybrid Offices: Practical Tips for Engagement
The Technological Necessities of Hybrid Offices In order to make the digital shift to remote or hybrid work arrangements, companies had to digitize their operations to support work from home. This involved learning and applying a whole suite of digital tools such as workforce management software, project management tools, and online document management. These tools are so important for the ever-evolving hybrid models of work because they help employers manage their already hectic daily schedules. Having an organized but flexible work environment improves employee engagement. Workforce Management: Whether you have 5 or 500 employees working for you, managing a flexible work environment, especially if they are shift workers, will only be made easier using proper workforce management software. A good workforce management tool will be built for your specific industry and its solutions will thus be tailored Digital strategies to look out for: If your company requires a lot of employee onboarding for each hire, pick a workforce management tool with a self-service employee onboarding module. For teams with shift workers, look for scheduling tools that streamline communication. Project Management: Optimize your team’s workflow and keep everyone in the loop with project management platforms. Your team should have an easy way of tracking progress without having to meet face to face or hop on a video call. Digital strategies to look out for: It is much easier to manage projects with a hybrid team when everyone can see who is responsible for each task, with checklists of steps completed. This will help you keep track of project timelines and identify any common blockers in the workflow. File Management: There are many digital storage platforms available for your company to store documents and assets. The tricky part is sticking to a well-organized file management system. Even though storage platforms allow you to sort by folders that you can name and color, a lack of communication can lead to duplicating folders and files. File management still falls upon team leaders to organize. Digital strategies to look out for: Create a file management master document explaining how each department’s digital assets are organized. The most important part of having an organized file management system is ensuring that everyone understands where to put new files. This master document must be updated regularly, and everybody on the team that uses digital storage must be acquainted with it. Why Hybrid Offices Will Survive In the future, it will be common for tech companies to function with remote teams. With the rise of HR tech and employee scheduling software, managing hybrid models of work is easier than ever. However, having the option to go into a physical office space will become an HR strategy for employee engagement. Remote and flexible work has paved the path for many innovative and engaging virtual meeting spaces. As the world becomes more connected through digital spaces, the novelty will become the physical. Even a fully remote workplace may host physical events and pop-up offices to engage their employees.Here are some examples of engaging office spaces that will have workers insisting on keeping their physical workplace. We also included more affordable versions that you can try with your hybrid office since not everyone has Google’s budget. Here’s how to get your team excited to get back to the office. Change of scenery: Microsoft has an office with a treehouse so that employees can enjoy nature during their meetings. Affordable version: Engage employees with regular team socials where you walk to the park or have nature retreats. If there is enough interest, you can even organize a team gardening project. Social areas: Google campuses engage employees with areas for play and socializing, from mini-golf courses to fridges on every floor. Affordable version: Choose a day of the week to offer free breakfast or lunch to any team members that are in the office. You can also invest in table tennis or a board game nook where team members can play together. Workout at work: Apple campuses have fitness centers with gyms, changing rooms, and showers. Affordable version: Offer team members gym memberships to a fitness center near your office. Alternatively, you can have communal dumbbells and yoga mats at the office for workers to use. These office spaces are sure to make employees feel excited to come in and build upon your company culture. When onboarding new team members, you can definitely show off the many highlights of your office and employee engagement opportunities. How to make a Personable Remote Onboarding Experience Even if not every employee will be coming into the office, you can still create an inclusive, personable onboarding experience. This is an important start to remote employee engagement and establishing your company culture. Onboarding is all about getting new employees acquainted with team members, workflow, and the work environment. Personalize the experience so that even a remote onboarding experience includes elements of what team members experience in person. The easiest way is to visualize the people, space, and workflow. Update your team photos: Even though your new employee will meet everyone through video calls, face to face, it can still be hard to put so many faces to new names. Help new employees feel more confident by getting them acquainted with an updated chart of departments with photos of every team member. Pro Tip: Remind your whole team to use an updated photo of themselves as their profile picture on Slack. The same applies to their profile picture on whichever video calling platform your team uses. That way, even if cameras are off, everyone’s faces are still seen. Create an office highlights slideshow: Show off the best parts of your office, including any social areas, artworks, or memorable places. Including photos of the office can encourage remote workers to come in for any team events and reap the full experience of a hybrid office. Pro Tip: As part of the onboarding package, include photos of team socials and other events that took place in and out of the office. This can make the people that make up your team feel more personable, even for remote workers separated by a screen. Get employee quotes and feedback: An important part of onboarding in any workplace, a hybrid model or not, is to ensure team members are set up for success. It is crucial to continuously update and improve onboarding by getting feedback from new team members and their team leads. Once you implement this feedback, it adds an extra touch to your onboarding to show new members where the feedback came from. Pro Tip: Encourage new team members to ask questions. They should be given a mentor to have one-on-ones with in order to track progress and any feedback on both sides. How to Continuously Engage Remote Employees in Hybrid Offices During this pandemic, more team members have been working from home than ever before, skipping long commute times. As offices open up, a large portion of your team may continue to work remotely while others come into the office. We’ve already listed great benefits to having an in-person office space, but your remote employee engagement needs to be strong as well. Here are some ways to motivate both remote and in-person employees with workplace gamification that will improve your company culture. Leaderboards to encourage stronger performance: Leaderboards are popular with sales teams, but they can also be a remote employee engagement strategy for any team. Even for smaller teams that don’t compete with each other, you can turn different projects or tasks into points and give weekly updates on completion. Make your employees feel excited to raise their performance level even while they work from home! Alternative: Fundraising thermometers can also encourage everyone on the team to work towards a goal. Set a goal for a quarter, and once your team completes it, organize a celebration! You can consider rewarding bonuses or an all-inclusive team retreat. Annual prizes to build retention: Employees that are most likely to stay with your company are either in the first year of employment or veterans who have been employed five years or more. For everyone in between, make sure you have perks to engage remote employees and ensure they stay. A good example is company-sponsored upskilling after a year of employment. This is a win-win because you are helping your employees improve their skills, which they can then use at their job. Alternative: Free services and gifts are other great ways to make celebrating employees a part of your company culture. For example, every year, an employee may receive a present based on their seniority. An affordable idea can be a giant balloon with the number of years they’ve been at your company. You can also give practical benefits like discounts for gyms or company-sponsored trips every year. Game-like virtual environments for connection: The best way to foster creative collaboration is to get everyone in the same room, even if it’s in a virtual space. Mozilla hubs is an example of an open-source virtual environment where you can choose from a variety of game-like environments, including an office on a spaceship with different meeting rooms. Another free app is Mibo, which is created for team building and beer o’clock. This remote employee engagement platform consists of a virtual island with a stage for company announcements and a tavern for drinks. It’s the perfect place to celebrate employees of the month and other great accomplishments from your team. Alternative: Set a day a month to take suggestions from the team and try out different platforms. The future of work is rapidly changing, with new and exciting ways to connect. Your own team may know of more innovative ways to engage one another! Creating rituals is a great way to support your company culture. If you want to future-proof your workplace, technology is your friend. Artificial intelligence and automation can help you collect employee data and measure remote employee engagement. As your team spends more years in a hybrid office, you will be able to boost engagement by experimenting with different strategies. From VR meeting spaces to blended learning, the opportunities for remote employee engagement are endless. The future of hybrid offices will put people first, and you as an HR manager will be at the forefront of that. Work from home and hybrid models are here to stay! About Author: Jaqui is a content creator at Hyre, an HR tech company that specializes in employee scheduling software and temp staffing solutions. She has been published in Macleans and specializes in writing stories that humanize technology and social impact..
10 Tips on How to Have an Effective Remote Job Interview
10 Tips on How to Have an Effective Remote Job Interview
In the modern world, hiring and recruitment have changed considerably, with far more interviews and candidate screening being done remotely. Improvements to internet access and technology, as well as limitations and convenience, have all led to these changes, and as people get more used to the idea of remote working and remote interviewing, it's becoming far more commonplace when conducting a job search. Despite the growing trend of companies hiring without actually meeting their candidates face to face, there are still a lot of concerns over remote interviews. It can be more challenging for both the hiring managers and the remote workers themselves, as sometimes it's difficult to properly read someone through a video call. Some candidates find it more awkward to do a video chat interview, and while it's true that it can be difficult, there are lots of things you can do to have a more effective interview. Just as with interviewing in real life, it pays to practice, but we'll explain some of the most commonly used tips for remote roles here. Use Effective Screening Before the Interview Stage Interviewing should be reserved for the best possible candidates in order to save time and resources that could be better spent elsewhere. As a result, you should always aim to screen candidates carefully before starting the interview process. Simply reading and trying to assess the quality of each candidate through their CV is one of the least effective forms of screening. There's no standard format, and there's no way to know if the information is correct. Pre-employment evaluations offer a far better solution. All of your prospects will be tested on the same parameters during pre-employment examinations. These tests assist you in quantifying the skills and abilities of each client that are most important to your open position. They also score them on the same scale so you can see who stands out when compared to other options. You can make use of a full product tour of employment screening evaluations before you make the next step. Review Your Interview Process Switching to fully remote interviewing is a big step and requires a lot of careful planning to ensure it goes to plan. If you're switching to remote interviewing, now is a good opportunity to review your current method. Think about how efficient and well-organised the current process is and whether anything can be improved at all. The majority of businesses do not have a specific hiring process, which leads to hiring unqualified candidates. You need to plan the hiring process and how it looks, taking care to consider the following aspects: From your team, who will they meet? What should they do in advance? Is it going to be an audio or visual call? Do you want them to be able to share their screen with you at any point? Prepare a Proper Introduction to the Company for All Candidates Create a branded content package that candidates can read and view before the video interview to acquire a sense of the company's culture and values. When preparing the content, here are some things to consider adding that will help candidates get a picture of the company they're interviewing for: Recent company announcements as well as any press or media coverage Glassdoor evaluations and employee profiles Client testimonials Perks and benefits Prepare the Technology When interviewing remotely, the technology you use needs to be in proper working order for things to go well. Technology is the heart of any remote interview, and if it doesn't work properly, the amount of insight gained from the interview is going to be extremely lacking compared to a face to face interview. This will be one of the most time-consuming aspects of the remote hiring process. Check for a good internet connection, as well as all other parts of technology that are used in the process. This includes webcams, microphones and a general sound setup for your video chat. Most video calling software offers a way for you to test out the call quality before calling, which is a good way to check if your setup produces a clear picture and sound. If internet problems are frequent, you should also be prepared with a backup way of communication in case the network's connectivity fails. Plan Ahead Just like with a real interview, it makes sense to book a time and date specifically ahead of time. Give the candidate plenty of time to respond to the appointment, so you're not asking them to attend an interview that day or the following day. You should also make sure to allow enough time for others to set up their equipment. Remember that not only you but also the candidate will be sitting through the interview. Lastly, you should make it clear that this is a formal interview and that, as such, it's important for the candidate to present themselves correctly, even if they're interviewing remotely. Conduct the Interviews Where Disturbances Are Unlikely If you're interviewing remotely, the chances are that you and your candidate are both working from home. If this is the case, ensure that you're in an area where you're unlikely to be disturbed. If possible, book an office out for the day while fitting multiple interviews into the same day and consider the acoustics and lighting of the room. You should also request that the candidate do the same to ensure the interview doesn't face disruptions. Body language and eye contact are just as important for virtual interviews as they are for the real thing. Consider Changing Your Questions for the Remote Setting While it's normally not advised to completely reinvent your interview questions, you might want to change them a bit for a remote interview. Consider asking questions specifically related to remote work, such as how much experience they have working from home and whether they have many distractions. Still, although these aspects are important, it's critical that you judge each candidate on their skills and merit. Have a Backup Plan in Place While you can test your setup and make sure it's working correctly, there can still be times when it doesn't work as it should be. In these cases, it's a good idea to have a backup plan that you can switch to. If your computer isn't working, you can switch to a phone interview or move to another device. Make the Most of Software and Tools Conducting an interview remotely is seen as a disadvantage to some, but if you make the most of the tools you have available, it can be a big advantage, saving time and resources as well as making it easier in certain aspects. There are plenty of free tools for video conferencing and interviewing that integrate into your existing apps such as calendars and more, to make interviewing much simpler. Consider Using Virtual Hiring Events For a slightly less conventional approach, you and your company can make the most of virtual hiring events and conferences, which offer a great way to reach new potential talent as well as network with other companies in the industry. There are now lots of these events taking place in all kinds of different industries, and they're usually very easy to find and join. Here you'll be able to get to know some candidates directly as well as learn more about current trends and industry insights.
How to Hire and Onboard Your First Remote Developer
How to Hire and Onboard Your First Remote Developer
“He who controls the spice controls the universe.” That’s the best-known quote from Frank Herbert’s Dune. Spice was the resource that enabled space travel, and as such, the universe couldn’t run without it. There’s something similar to spice in our world: software. Nothing runs without software. As such, if you own or run a business of any kind, you are inevitably going to have to hire and eventually onboard a remote developer. The good news is that — as you’ll find out in this article — it’s much easier to hire and onboard a remote developer than it is to control the spice. You don’t need to get high with the natives of a desert planet and lead a revolution against evil space nobility. Doing that would be rad, though. How To Hire a Remote Developer Whether it’s your first time hiring and onboarding a remote developer, or you already have several hires under your belt and are looking to sharpen the process, there are some points worth covering. For the uninitiated, know that hiring a remote developer doesn’t have to be an arcane pursuit. More often than not, the biggest issue is to know where to start. For the experienced, know that my business is all about remote recruitment, so while you can and should expect some bias, you can also bet that I’ve explored every hiring avenue and possibility. So, here’s what hiring a remote developer looks like: 1. Choose Where You Will Do Your Remote Hiring Because more people are hiring than ever and more people are looking for remote jobs than ever, there are dozens of alternatives all around the web. I will characterize the three primary ways you can look for a developer but realistically, know that there are many solutions in-between. First off, we have talent marketplaces. We usually associate these with freelancers, but nowadays, many of them focus on showcasing people looking for job opportunities. Talent Marketplaces essentially curate jobseeker profiles and surface the selection that better fits your criteria. The level of curation, compulsory paid services, and the how-and-what-you-actually-pay-for differs significantly from platform to platform. The thing these services have going for them is the sheer breadth of candidates on offer. Thousands of people submit their profiles every day. Talent Marketplaces are an excellent option if you have the time and energy for a grind. Their curation will only get you so far, and you are likely to have to evaluate dozens — if not hundreds — of profiles before deciding on a shortlist. You’ll also have to vet that shortlist yourself for cultural fit and soft skills. Most marketplaces do a decent job with skill vetting, but I would still do it anyway, and I’ll give you a few pointers about how to later in this article. Next up, recruitment agencies. This is the business I’m in, so I’m not going to dally here, as I would rather you read the article without being put off by the stench of blatant self-promotion. Tim Ferriss often says: “If you have the money to solve a problem, you don’t have a problem.” That’s the recruitment agency game. You pay them a nice chunk of money, and they’ll do the hard lifting for you, often with better results. Not because they are so awesome, but because that’s what they do every day. A good recruitment agency should give you a shortlist of 3-5 candidates vetted for your particular needs and culture within a couple of weeks. You should also get their commitment that if the person you select doesn’t stick to the job, they’ll try to fill your requirement again for a certain number of times, at no extra cost. Go with a recruitment agency if you are OK with trading money for time and focus. Finally, there’s your network. The “I know a guy” route can be surprisingly effective, especially if you or your company has a solid social presence. Just posting your job offer publicly won’t cut it, though. It’s much more worthwhile to reach out directly to people you know and respect in the programming field and ask if they know someone. It’s relatively easy for someone to forward your tweet or LI post to someone they only have a passing acquaintance with. That will generate a lot of unfit candidates. On the other hand, when you ask someone if they know somebody, they will think hard about it. No one wants to be the person who sent a dud your way. Of course, this method is random and very slow. It shines because it is very low-effort and comes with some social vetting built-in. I would use it in addition to one of the previous two, but not by itself. 2. Vet Candidates for Technical Skill In a perfect world, people wouldn’t lie in their CVs or applications. Hardly any people outright lie, but most people exaggerate their skill. The amount of technical vetting you’ll need to do depends on your hiring platform strategy (see above), but it’s always healthy to do some. I’ve always felt daunted by this because I’m not a technical person, so I don’t feel I’m in the position to evaluate developer skills properly. What would I look for? The answer is: look for the story. Read a candidate’s CV as you would read the synopsis for a novel, and see if it makes sense. What did their education look like? How long did they stay at each previous job? What projects do they take credit for? Can you take a look at those projects? In addition to that, do the unexpected — call their reference checks! Yes, talk to people. Most people find it very hard to embellish or lie on behalf of others in a call. I know you don’t feel like doing it, but set those feelings aside and go for it. Finally, get a technical buddy to interview you. If you already have some developers in your team, perfect. If not, grab someone you know and trust. Promise them a dinner. If you have no developer friends (really?), you have no choice but to prep. Any recruitment agency or talent marketplace worth their salt will have an extensive collection of articles about “How To Interview X Developer” where you can look up the main technical questions and what kind of answers to expect. I know, it sounds like a huge pain — and it is! But not as painful as all the wasted time and money from hiring someone unfit for the job. 3. Vet Candidates for Remote Work Skill Let me blow your mind: a great professional might still be a terrible remote worker. It’s sad but true. Working remotely demands a specific set of skills that stand apart from those required for an individual to excel at their profession. The good news is that there are a few markers that you can follow to understand if someone has the R-Factor. The first marker of an exemplary remote developer is the clarity of their written communication. In emails and messages, do they use concise sentences that nonetheless follow proper grammatical form? Does each sentence have a clear antecedent? In casual conversation at the office, “I need that thing we discussed done by ten.” is acceptable. In remote work, it is not. Lack of specificity in writing kills remote work. Hire people who write sentences that stand on their own and don’t require further clarification. Be unforgiving to anyone who can’t express themselves like that. Actively judge people based on their internet connection, microphone, and camera setup. If you work remotely, these are the tools of the trade. You wouldn’t want to work with a surgeon who doesn't wear gloves and a mask, so why would you hire someone who looks like they are part of a witness protection program? Ask them why they are interested in the position. If the main draw of the job is to pursue their digital nomad lifestyle or move back to the town where they met their childhood sweetheart, they are OUT! Sorry, but you have a business to run, and remote work requires engagement. It demands discipline to get things done. For someone whose primary reason for wanting the job is to fuel their lifestyle choices, that person won’t be engaged. To be clear, it’s fair that that is ONE of their reasons — I’d even consider that healthy. But it can’t be the first reason that pops up. Working from home, a dozen things compete for your attention, and they are often things that you love — your wife, your dog, your PlayStation 5, etc. Your job doesn’t need to beat these things — I’d argue it shouldn’t — but it needs to be competitive, at least. Finally, check whether they have a plan. A pro remote worker should have a plan for how they are going to manage their work daily. They should have a schedule, a setup, and a strategy. If they stare blankly at you when you ask them about it, or even worse, if they flat out admit they’ll just fit it around their day — run for the hi
What Is an Intranet and How Is It Relevant to Your Organization?
What Is an Intranet and How Is It Relevant to Your Organization?
As technology continues to advance, some people may think intranets are a thing of the past, but they are entirely relevant even today.Whether it is a website, a platform, or a tool, in this article, we’ll explain just what an intranet is, as well as how it has evolved, its application in modern-day organizations, and its advantages and disadvantages. Definition of the Intranet The definition of an intranet, in simple terms, is a private network within your organization that allows secure communication for you and your employees. It is used for multiple purposes depending on the structure and objectives. It mainly enables an organization to share information at an internal level. This information is inaccessible to outsiders. History of the intranets To understand company intranets, we must have a brief look at its history: Intranet websites first appeared along with the internet in the 1990s, when they were used in the form of a webpage. It was a single welcome page that contained general information about the company. When the intranet site was first introduced, it was flat, filled with text and hyperlinks, and didn’t offer much in terms of search, sharing, or other capabilities. In the 2000s, Intranets saw developments as the technology was advancing at a rapid pace. A help desk was introduced that helped in human resource functions. It included features like employee directories and other applications that helped them in day-to-day activities. By the 2010s, platform integration began as social media advanced. Intranet then became a platform that supported two-way communication or “conversations”. In recent years, the role of social media in intranets has grown significantly. Many social features have been added. These include mentions, comments, and hashtags. The websites can monitor real-time activities and can gain timely insights as user experience is the central focus. As a result, employee engagement, collaboration, and communication were significantly improved. No credit card needed Less then 5 min to set up Difference Between Intranet, Internet, and Extranet A lot of people assume that the internet, intranet, and extranet are the same, but they are actually three different types of networks. It’s important for those in human resources (HR) to know the differences between them so they can understand the business uses and security implications of each system. From a technological perspective the intranet, internet, and extranet are very similar, but what sets them apart is who can access them (privacy access) and what they aim to achieve. An Internet is a network that is available to everyone, while intranets are private networks designed for specific groups of people. An extranet is also a private network but as an extension of an intranet that allows controlled access to authorized external users, such as customers, suppliers, or business partners. Let’s break down the 3 nets and show some examples: Intranet: A company like Google uses an intranet called "MOMA" for internal communications, document sharing, and project management. Only employees can access this network, ensuring that sensitive information remains secure and internal operations run smoothly. Extranet: Walmart uses an extranet called "Retail Link" to share inventory and sales data with suppliers. This allows suppliers to manage their products more effectively and respond to demand changes, while Walmart retains control over who can access the data. Internet: Amazon's website is a prime example of the Internet. It's a public platform where anyone can browse, purchase products, and access services from anywhere in the world, demonstrating the openness and accessibility that characterize the Internet. What Are Intranets Used For? Let’s move towards the functionality and features of intranets. Broadly, the use of intranets can be grouped as follows: Communication, collaboration, information, and business processes. These four purposes will then be tailored for the organization according to its objectives and goals. The list below shows the most common uses: Source of connection: Companies are going global and require a smooth flow of information. An intranet will ensure this by connecting all the employees; hence it helps in building a virtual culture. Access to information: Intranets can be used to access documents, centrally host, and provide information that the employees need urgently and timely. Employee engagement: Intranets are used for onboarding and allocating tasks. They can also be used to gain insights into employee sentiments. In turn, organizations can respond to their concerns. Business objectives: Intranets play a leading role in supporting the strategic objectives of an organization. They help in building a virtual culture, employee engagement, and staff retention rates and ensure a smooth flow of communication. To learn more about the features and capabilities available in Workmates, download our ebook now. Download Now Popular features of the Intranet A company’s intranet is considered the base of employee communication. So, you will have to gather the right features to be well-integrated and improve collaboration. Some of the most popular Intranet features are: Document management Workflows and forms Event management Dynamic widgets Intuitive search Group channels Social tools Personalized content Mobile App versions Integration with cloud-based systems Advantages and disadvantages of intranet Intranets can revolutionize internal company communication and streamline operations, but they do come with some challenges. On one side, they offer centralized information access and improved collaboration, and on the other, they may face issues like maintenance costs and user adoption hurdles. Understanding both the benefits of intranet as well as challenges is crucial for making an informed decision. Advantages of Intranet Improved Employee Productivity - It will help you keep your employees and their work aligned with the company culture - values, vision, and mission - while also improving information flow. It leads to faster decision-making processes, which might contribute to increased sales. As an owner, you can also collect vital employee feedback that will help your company grow and thrive. It is essential to create an efficient digital workplace, especially considering the growing popularity of remote work. Easy and Secure Data Storage - It helps you manage all the important data and files, organize them, and store them in one place, which is easily accessible to anyone who needs it. Furthermore, all communications and information exchanges are saved in an intranet, so nothing will get lost. As such, a dedicated intranet can be an excellent alternative to document and content management systems. Improved Employee Experience - Your HR team will be able to onboard new employees more smoothly, leading to increased employee satisfaction. Easy access to company information, better internal communication and collaboration tools, and improved problem-solving processes will also reduce stress and frustration. It might all contribute to your employees’ loyalty and dedication, and as such, to their productivity. Additionally, an intranet can be a hopeful tool for recognition and rewards, which are both necessary to keep your encouraged employees feeling happy and satisfied. You can also go for something called social intranet - software designed to focus on emphasizing social networking. Disadvantages of Intranet Maintenance Costs - To make sure that your intranet is working smoothly and is always up to date, you will probably need someone to oversee it. What’s more, intranets usually require specialists who know all the system’s intricacies, so it can’t be just anyone. Information Overload - Due to digitalization, we are all being bombarded with information every step of the way. Professional life is no exception here. So, if your company already uses a variety of tools you can’t give up, introducing an intranet might only add up to the pile of information your employees need to get through every day. Security Risks - Even though an intranet is a secure private network, a hacker can use social engineering tactics to get inside, especially if your dedicated solution works on old-school platforms and systems. That’s why it’s vital to have an intranet designed to your preferences, needs, and possible risks. Why Intranets are the heart of the digital workplace Intranets have evolved and proved to adapt according to the demands of an organization. Their capability to turn a workplace into a virtual culture makes them the heart of the digital workplace. It is crucial to consider the potential that it holds and the role it plays in helping the organization in reaching its objectives. Traditional intranets with outdated features are of no use to an organization and are becoming obsolete. Modern intranets act as gateways to modern organizations with virtual cultures. So, it is vital to keep them updated and upgraded. Modern features should be added to enhance employee experience, workplace collaboration, and ROI. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now Conclusion The intranet is an important tool for businesses and organizations to improve team productivity, collaboration, and communication within their internal network. Understanding what is intranet and how can intranet benefit your company can help you make informed decisions about implementing or improving your intranet solution. Whether you have an established intranet or are considering implementing one, it's important to regularly review and update it to ensure it remains an effective tool for your team. About Author:Christopher Mansfield is a content writer at Perfect Essay. He creates, edits, and manages the production of digital and print content that is consistent with the organization’s brand, style, and tone. Christopher works closely with the internal marketing team to ensure timely delivery of content via various marketing channels and mediums. He also develops and maintains an editorial calendar. He contributes to the webinar program to further thought leadership campaigns for different market segments. Twitter, Facebook, Instagram FAQ Frequently Asked Questions Have another question? We'd love to hear it. Book Your Free Demo Can an intranet function without the Internet? Yes, an intranet can function without the Internet, as long as all the users (and the server) are on the local network. It operates within a closed network, allowing employees to access internal resources, communicate, and collaborate without needing an external internet connection. However, internet access may be required for certain updates or external integrations. When is the intranet better than the Internet? For internal use, intranets are better than the Internet because they offer enhanced security, tailored content, and increased productivity. A secure system offers tools and information that are relevant to an organization and reduces distractions by limiting access to external content. How can an intranet be customized for different departments? An intranet can be tailored with tools, resources, and interfaces that are relevant to each department, making sure that all teams have access to important information. What are the costs associated with implementing an intranet? The cost of an intranet can vary depending on its size and complexity, including software licensing, customizations, maintenance, and training. $(document).ready(function () { $(".show-hide-faq").click(function () { var el = $(this).parent(); var answer = el.children(".answer"); if ($(this).hasClass("bg-plus")) { $(this).removeClass("bg-plus"); $(this).addClass("bg-minus"); } else { $(this).removeClass("bg-minus"); $(this).addClass("bg-plus"); } answer.toggle(); }); });
5 Must-Know Remote Drivers of Employee Engagement
5 Must-Know Remote Drivers of Employee Engagement
Employee engagement is never easy. Throw in the pandemic fuelled stress to the mix, and the whole process becomes even more complex. That is why any good HR professional or leader should be able to do the one thing that will make the process of engaging their remote workforce seem doable- understand the remote drivers of employee engagement. In layman’s terms, employee engagement is defined as a sense of loyalty, dedication, and an emotional connection to one's place of work. The more engaged an employee is, the more likely it is that they will enhance their performance and go above and beyond to do good work. Engagement itself can be divided into four levels: Highly Engaged: These employees are strong supporters of the company and believe they have a stake in its success. Moderate Engaged: These employees enjoy their work, but something prevents them from going above and beyond. Somewhat Disengaged: These employees are dissatisfied, but they will continue working. However, they show no sense of belonging or loyalty. Disengaged: These employees are dissatisfied, will act out, complain, and provide negative feedback about the company. Despite its qualitative nature, employee engagement is now universally recognized as an essential component of retaining top talent and achieving higher performance. However, there are a variety of factors that influence an employee's sense of engagement. These factors are not constant and can shift over time. We refer to these factors as the "drivers of employee engagement." The previous year has forever changed the way we connect and work, but one thing remains constant: leaders want to win the talent war and keep their remote workforce happy and satisfied.In this article, I’ll be attempting to explore the various top remote drivers of employee engagement that can elevate the employee experience while ensuring that the performance and productivity levels are optimized too. 5 Crucial Drivers Of Employee Engagement In 2021 And Beyond 1. Digital Transformation In a study conducted by the Harvard Business Review, more than 66 percent of CEOs said they expect their companies to change their business model in the next three years, with 62 percent stating they have management initiatives or transformation programs underway to make their business more digital. And when we talk about most business processes going digital, your employee engagement strategy should not be left behind. But here’s the thing. The new digital-savvy workers are looking for more than just a paycheck. For these new workers, the need to get appreciated for their work is pretty high on their checklist, with 79 percent of Gen Z and Millennial employees equating an increase in rewards and recognition to being more loyal to their employers. An excellent employee engagement software or platform will provide low-cost pricing, a streamlined user experience, and easy accessibility, making it exceedingly simple to engage remote team members. This not only guarantees that you don't skip out on making your remote employees feel happy and valued, but it also serves as a great employee retention strategy. 2. Company Culture Culture doesn’t only eat strategy for breakfast. It does much more than that. The culture of a company is the first to experience the effects of any big change. Particularly now that most of us work from home, company culture lines have blurred, compromising the very foundation of the company's values and mission. This was evident in 2020, with worldwide rallies for greater DEI focus and high-profile culture crises such as those at Uber. It’s not surprising to know why culture is one of the top drivers of employee engagement. In a BCG study of 40 digital transformations, companies focused on culture were 5x more likely to achieve breakthrough performance than companies that neglected culture. The culture and work environment determine a workforce’s ability to create genuine positive relationships, do meaningful work, bring about change, and feel mentally and physically safe. And that includes the remote work environment too. Just because you have to give up your daily workplace rituals and face-to-face interactions don’t mean the company culture is doomed. It simply implies that companies must focus on redefining values and processes and understanding how external factors (such as the lockdown) influence employees' day-to-day work lives. 3. Workers Prefer Flexible Work It comes as no surprise that people love remote work. After ages of demanding a better work-life balance, the unexpected shift in 2020 has made people realize that working from home can be as effective as working from the office. According to a survey conducted: About 83 percent of workers, who either work remotely or on-site, agree that an opportunity to work remotely makes them happier, resulting in a higher job satisfaction quotient. 74 percent of employees agree that they are less likely to leave their companies if they are given an option to work remotely. And, honestly, it comes as no surprise that people actually like the more flexible work options. Before 2020, Thus, engaging employees in 2021 and beyond can be as easy as offering remote work options for the near future. A lot of corporate giants, such as LinkedIn and Twitter, have already divulged into this route by offering permanent work-from-home options to their entire workforce. 4. Great Managers And Leaders The manager's impact on employee engagement can be substantial. The question is whether the influence will be beneficial or negative. Most times, it is not the company they work at but the boss they work under, which impacts engagement level. There have also been multiple online discussions in which employees have stated that they would rather work for a terrible company with a fantastic manager than a good company with a bad manager. According to an extensive Gallup survey, 75 percent of workers who voluntarily left their jobs did so because of their bosses and not the position itself. But what’s more concerning is that this situation has further escalated since the whole world went into lockdown. Micromanagers and lousy bosses can be the final nail in the coffin for a workforce already grappling with the work shift, balancing work and home, potential layoffs, and pandemic-induced worry. People want their leaders and employers to be empathic and to work towards developing healthy and positive relationships with them. In fact, A Deloitte study found out that 44 percent of respondents stated that they would want to have regular and purposeful check-ins with leaders who sincerely care to know how their employees are doing. As a result, it's critical to train management staff on how to deal with remote employees in a better way. The training should focus on how to choose the right type of leadership style that bridges the gap between management and employees. 5. Wellbeing Currently, health, wellness, and safety are essential aspects in designing the ideal employee experience. No matter what industry you're in, you can't afford to ignore the role of employee wellness in driving engagement. According to Gallup’s research, engagement and wellbeing are reciprocal, i.e., each influences the future state of the other. Furthermore, according to a Deloitte report, individual employees regard well-being as a high-level priority of workplace transformation. But strangely enough, employee wellness is near the bottom of the priority list for executives. So, despite the fact that well-being is a top driver of remote employee engagement, leaders aren't putting as much effort into improving it as they could. Simply put, remote employee engagement will only be possible in 2021 if leaders start introducing new policies that prioritize employee health. It can be through a robust corporate wellness plan, new healthcare insurance, or even much-neededbenefits of employee wellness programs such as a mental health day off (just like LinkedIn did!), period leaves, Covid-19 support, and more. People feel satisfied and do meaningful work when they are psychologically secure, happy, and physically well. As a result, leaders should start to see employee health and well-being as a fundamental organizational core value that needs to be prioritized. Takeaway A Deloitte report addressed that while 90 percent of executives understand the value of employee engagement, fewer than 50 percent understand how to address this issue. Furthermore, leaders have never experienced a transformation like this before. This decade is witnessing a global multi-generational shift, which is being accompanied by digitalization. Any outdated employee engagement approach will fail unless leaders recognize the new workforce's demands and drivers of employee engagement. As a result, it is high time for modern executives and HR experts to look for more advanced and digitalized solutions to solve their employee engagement challenges. About Author: Anjan Pathak is the Co-Founder CTO of Vantage Circle, a cloud-based employee engagement platform, and Vantage Fit, an all-in-one corporate wellness platform. He is an HR technology enthusiast, very passionate about employee wellness, and actively participates in corporate culture growth. He is an avid reader and likes to be updated on the latest know-how of Human Resources.
4 Ways Your Business Can Help Employees Requesting A Hybrid Work Schedule
4 Ways Your Business Can Help Employees Requesting A Hybrid Work Schedule
Even as things start getting back to normal post-COVID, many employees don’t want to return to the office full time. Working from home offers a number of benefits, including more flexibility, less time and money spent on commuting, and a better work-life balance. And while there are some occasions where face-to-face interactions are beneficial, most businesses can work just as well if their team is working remotely at least some of the time. If your employees are asking for a hybrid way of working, with time split between working at home and in the office, these are some of the ways you can support them. Why offer hybrid working? Although millions of people were forced to abruptly switch to remote working during the pandemic, most have adapted well to the change. In most businesses, remote teams have been just as productive if not more so when they’ve been away from the office. And working from home offers a number of benefits that are really important to employees — it offers more flexibility, less time and money spent on commuting, and a better work-life balance. However, there are occasions such as some meetings and training sessions where face-to-face interactions will work better. And some employees want to work in the office at least some of the time to connect with the rest of the team and benefit from ad hoc conversations and ideas that might get bounced around in the workplace. Hybrid work models offer the best of both worlds — employees that feel more productive at home or need more flexibility can work remotely most of the time. But you can also offer office spaces for team meetings and any employees that enjoy working in the office. It also means that your business can save money on a large office space that accommodates all of your team members every day, and you can increase employee satisfaction. How to help employees requesting hybrid working Making the switch to a hybrid working schedule will take some adjustment for businesses and employees, but these are a few ways that you can make the transition easier. Clear expectations It’s important to be completely clear about expectations when your employees are requesting a hybrid work arrangement. If it’s something that you can accommodate, you need to create a remote working policy that clarifies everything about when, where, and how your team should be working. This should include: Any core working hours and number of hours per day/week Expectations about when staff need to come into the office How you’re scheduling in remote workers and in-office workers How and when do staff need to book office space if you’re hot-desking Security precautions for employees working remotely and traveling with equipment Sickness and time-off procedures Make sure your hybrid working policy is somewhere that everyone can access when they need to and covers everything that your employees expect it to. Create a productive workspace As a business, you need to ensure that your employees have a productive work environment both in the office and when they’re at home. You may have to adapt your office space to meet the needs of your hybrid staff. For example, if they primarily come in for meetings and workshops then you need suitable spaces that won’t disturb the rest of your team. Depending on your teams, you may need quieter areas with individual desks where people can focus on work and some more collaborative space for people to work on projects together. Home office spaces require as much investment and planning as the company office. So if your staff is requesting hybrid working then help them to set up a suitable space. Provide all the equipment that they’ll need to do their work, and offer them support with bigger items like a suitable chair and a desk. Furniturebox, for instance, has plenty of affordable office furniture options, and you can also help them with finishing touches like some prints for the wall from somewhere like Desenio or a houseplant to make their office space feel more productive. Focus on communication and collaboration Hybrid work environments are only effective if you have the right tools and procedures in place to ensure clear communication and easy collaboration between remote and in-office workers. It needs to be easy for your team to be working at home one day and heading into the office the next and able to pick up where they left off. There are plenty of tools and software that can help with hybrid working: Cloud storage like Google Drive so that documents and files are accessible from anywhere Instant messaging tools like Slack and video conferencing so that you team can keep in touch Project management software to keep track of everyone’s workload and progress Time tracking software to monitor how long different things take, particularly when your teamwork from home. Set out procedures for using each system so that everyone is on the same page and they improve the way you work. Look after employee wellbeing If your team is distributed between home and the office, then it can be hard to tell when employees are struggling or disengaged and it can also impact company culture. So it’s important that employee wellbeing is a priority in your business. Arrange regular check-ins with all of your employees such as a monthly one-to-one meeting. This shouldn’t be purely work-focused, but also a chance for you to catch up with them and understand how they are doing. Put together some resources and support for hybrid working. For example, best practices for staying healthy while remote working, guidance on ensuring work-life balance, and who to reach out to if your employees need help. You should also rethink your benefits to ensure that they’re appropriate for hybrid working — offer a flexible gym membership wherever your team is based and other benefits that are going to be valuable to employees who aren’t in the office full time. If you’re having fewer company-wide social events then arrange smaller ones in local areas. Hybrid work options can be hugely beneficial to your business and your employees. But you need to have the right procedures and guidelines in place to ensure that you’re supporting your employees through the transition to hybrid working and going forward. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
How to Be the Top and Effective Employee Manager in Remote Job
How to Be the Top and Effective Employee Manager in Remote Job
Other than the COVID-19 pandemic which pushed most businesses to begin work from home programs, remote jobs are becoming more popular for several reasons. For example, they can provide you with a better work-life balance by allowing you to limit social interactions. This means that you will have more time for work arrangements and other important things like family or hobbies. In this blog post, we'll discuss how to take advantage of all these benefits and become the top remote job manager. What is the Lure of working remotely and the Drawbacks that may come with it? Irrespective of the time zones, remote jobs present a variety of benefits in comparison to their traditional counterparts. This partly explains why remote work or telecommuting has become so popular. The main benefit that many people enjoy with this type of job, especially working moms, is the better work-life balance they get by not having to go into an office every day and face lots of distractions like coworkers stopping by your desk for quick chatty conversations. You can also leverage powerful collaborative tools like WorKmates in managing remote employees to maintain relationships with other employees working from home more easily. Managing remote workers also allows you the opportunity to spend time on things other than just work can lead to a better work-life balance (for example, you can exercise or have time for family). The Drawbacks: Since remote jobs are becoming more popular and people are able to find them easier than ever before, it's harder to stand out. You need an edge to be seen as the best candidate if you shift to remote work. This may mean having a specialized skill set for managing remote teams, that is difficult for other candidates or working on very specific projects with high visibility. There could also be concerns about not feeling like part of an office culture because you're not there every day. How can you Balance your Work-Life with other Aspects of your Life? This is a very difficult question. There are different types of work-life balance, such as personal vs. professional and individual vs. family. These two examples show that there's no perfect solution. You have to find what works best for you in terms of balancing time with other aspects of your life. For one example, if your goal is more about finding the right balance between time spent at home versus time spent on work tasks or on any of your team meetings; then it may be helpful to create an "at home" schedule or chart where you designate certain hours for working from home so that you're able to stay connected with your partner while still getting things done. This way, when they come over during lunchtime, like always, they won't feel neglected because they know you're there. If you also have other commitments like assignments that make it slightly difficult on the tasks at hand, you may want to hire a professional paper writer to help with some of those tasks. For another example, if your goal is to find the right balance between professional time and family time; then it may be helpful to schedule monthly blocks of workdays that are solely for working while also scheduling weekly blocks where you have planned vacation days or a long weekend trip with your partner. This way, when you come home from being away for so much work-time, like always, they won't feel neglected because they'll see how happy all the rest of the time was every day. Tip: It's important to remember that these solutions for managing a remote workforce will vary depending on what type of person you are. Figure out which one works best for YOU in terms of balancing personal vs. professional needs and individual vs. family needs. If you can't think of anything, go back to your career goals and ask yourself what type of work-life balance do you need? Take time each day for things like exercise or hobbies so that when you are working at home, it's not just all work. It'll help with the overall satisfaction level. Tips for Managers on how to be an Effective Employee Manager in Remote Jobs To effectively manage remote teams, the most effective managers are ones that know how to motivate the individuals on their team. This can be done in various ways, such as understanding different personality types. This way, they know when it's best to reward the juniors based on their unique needs or learn what motivates people differently and provide them with tasks that will suit those needs. Many find this easy because instead of having one bad day for every six good days, you'll have five good days for every one bad day. To be an effective remote employee manager, it would also help if you have a plan for when things do go wrong. It's just like on the road. If there are no emergency lanes, then what happens when you break down? That means that it's important to create an exit strategy and know-how long various tasks will take so you don't end up working around the clock in your office building or home. If this does happen, though, try not to work too late as well because being productive during longer hours can be difficult. It'll help with the overall satisfaction level. It is also important that you trust your team just as you’d trust your dissertation writers U.K for exemplary work. This is important because you will rarely know everything that there is to know about the given task. Therefore you must trust your team members with the tasks at hand and give them the freedom to do what they believe best. Finally, be sure to define the rules of engagement. This is essential because your team members will respect you if you are able to set the expectations and clear rules of engagement. You need to define how your employees will know what they are supposed to achieve, when a work is done well or not without the normal face-to-face interaction. You can do this through video conferencing or making phone calls to the relevant parties. And by ensuring that all parties are happy with it, you will earn the respect and trust of your team members. Final Word People are different, so it's important to know what you need to be the best manager of your remote team. From video calls to using the relevant collaborative tools, the key is to figure out which one works for you. About Author: Aziz Nicleson is a journalist with 4 years experience working in London magazine "Shopbuy." He has also worked at reputable essay writing agencies like EssayMama, NinjaEssay, and rushessay.com where his roles involved managing editing essays. Aziz have also been playing professional mini-tennis for several years. His novel, titled “His heart” competes on the same level as some of the world's best literature.
Job Applicants Want Remote Work Than Ever Before
Job Applicants Want Remote Work Than Ever Before
Survey Shows Job Applicants Desperately Want Remote Work A survey by GoodHire raises questions about the future of recruitment and human resources. The COVID-19 pandemic understandably plays a part in the findings. The pandemic has given workers a taste of remote work and the perks that come with it. The survey reveals interesting insights that recruiters and directors can use in future planning and potential restructuring. GoodHire surveyed 3,500 American workers, so these findings are significant. The Changing Views of Workers The survey found that the views of workers regarding office work are changing. Just under 70% of respondents stated that they'd choose a remote working position over an in-office one. The respondents also believed that most people in the US now prefer remote working. This is understandable when you consider that 60% of those surveyed said they'd move to a different city to take up a remote working position. Employee Views on COVID-19 Workplace Safety COVID-19 will be with us for some time. It will not go away soon, and we must adjust to living alongside it for the foreseeable future. Although vaccinations are becoming increasingly available and overall deaths from the virus are reducing, safety is still a priority. Remote working is evidently safer than working in an office environment. Therefore, it's easy to see why workers may be reluctant to return to a more "traditional" working environment. More than half of the survey respondents said they had safety concerns over returning to the workplace. Eighty-four percent said they wanted efforts regarding COVID-19 safety to increase. This includes wanting workers to wear masks in the office, all employees to have proof of vaccination before returning, and reducing the number of people in the office at one time. Even with these precautions in place, working remotely is still significantly safer. Life After COVID-19 Although COVID-19 isn't going anywhere soon, there will come a time where we consider the virus to be much less of a threat. However, it's important to remember that the safety benefits of remote work regarding COVID-19 aren't the only reason people prefer working away from the office. We have given workers freedom that many haven't experienced before. They have had autonomy and the perks that come with working from home. Many people want to continue remote work when the pandemic is "over." The GoodHire survey found that 85% of job seekers prefer vacancies with flexible and remote working options. It's clear that the pandemic has shifted views and working habits, and it is likely that many job seekers will look only for remote options in the future. Understanding the Desire to Work Remotely It's important to understand the desire many people have to work remotely and the lack of desire to spend more time in the office. This working style for remote employees is very new to many people and gives them a greater sense of control and freedom over their work. Commuting costs workers a considerable amount of time and money; with remote work, they eradicate this. Some workers may feel more comfortable working remotely, especially if they suffer from mental health problems. Childcare can be a huge issue for many parents; working remotely can help with this. Similarly, some people may have felt they could not have a pet in the past because of the time they spent outside of the house. Recruiters will need to consider why workers have a desire to work from home. They may also need to make changes to accommodate this. The findings from the GoodHire survey illustrate a strong desire to work remotely from the majority of respondents. The Payoff for Remote Work The desire to work remotely is so strong that employees will sacrifice to get it. Over 60% of workers in the survey said they'd take a pay cut to have the option to work remotely. Some workers even said they'd happily cut their pay in half if it meant they didn't have to return to the office again. However, most respondents stated that a 10% pay cut would be worth it if it meant they could work remotely. Money isn't the only thing that workers will sacrifice for remote work either. Employee benefits were another thing that workers would happily say goodbye to if it meant they could work from home. Seventy percent of people said they'd give up their employee benefits to work remotely. This included paid time off, leisure memberships, 401K plans, and health insurance. The pandemic has given many employees working remotely a taste of freedom that they'd literally pay for. This is something that needs to be considered by employers as they strive to provide better job satisfaction. Potential Impact on Employers The findings provide crucial information for employers. Attitudes are changing fast, and if recruiters don't make changes quickly enough, there could be consequences. In fact, the survey found that nearly 75% of workers would quit their jobs if their employer forced them to return to the office full-time. This statistic, combined with others found in the survey, shows how much remote working means to employees. If employers cannot respect the voice of their workers, they may lose them. Recruiters planning to phase out working remotely are at risk of losing top talent. Workers now expect flexible options and will happily move to companies that provide these. Consider the information about how much employees would sacrifice to have a remote role. The survey highlights the need to take seriously the opinions of workers regarding flexible working arrangements. Employer Changes Benefits for Employers Changing working arrangements can seem like an intimidating prospect, but it can come with many benefits for employers. Switching to a group of remote workers can save considerable expense. As the survey showed, employees are happy to sacrifice a percentage of their pay or employee perks just to be given the option to work remotely. This alone means less expense, as does having fewer workers in the office. Some companies may even be able to downsize their offices and cut expenses by doing so. You may even slash operating costs and overhead, including utility bills. It's crucial to remember that a happier full-time workforce means a more productive workforce. It also may mean a lower employee turnover and a better reputation for your company. Competitors will likely offer flexible working options in the future, and more technology like video calling, so taking the opportunity as soon as possible can avoid them getting ahead. Looking Ahead The findings from the GoodHire survey are significant and show hybrid work is hugely important. Simply ignoring these may mean that recruiters find themselves in situations where they are losing top talent or struggling to find applicants for positions. The pandemic has shifted how we think about work and the new-found hybrid work, and while most employers prefer an office-based work environment, most employees do not. Listening to employees is key to growth and continued success. It is time for recruiters to reassess the remote working options available in their workplace and make changes to improve job satisfaction among employees. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
10 Simple Recruitment Tips to Hire Talented Professionals
10 Simple Recruitment Tips to Hire Talented Professionals
Whether you are hiring a technical developer or a floor manager possessing great communication skills for your organization, it's always a huge challenge to recruit the right fit for the job. On top of it, when you have a large talent pool ahead of you, weeding a competent person is nothing less than searching for a needle in the haystack. Therefore, in a survey, 2,300 HR professionals admitted that recruitment is their number one challenge. However, finding the right worker in between remote work culture and skill gap issues is hard, but not impossible. You see, recruiters, if you follow the systematic recruitment process today, you can effortlessly hire the best-talented professionals for your team. In this post, you'll get to know the top 10 tips to simplify your recruitment process in a breeze. So, let's get started. Tip #1. Focus on referrals Not many recruiters know that their employees are the best sources to acquire job applicants. In fact, 82% of employers ranked employee referrals as the perfect way to generate leads on new candidates. To get employee referrals, you have to encourage your employees to refer their trusted candidates for a new job opening. For that, recruiters and employees have to build a proper employee referral program based on: Company's long-term and short-term recruitment goals Create an outline to participate in the referral program like rewards, duration, ideal candidates persona, and other relevant details Regularly communicate with employees who have participated in the referral program Monitor progress of the referral program, etc. Tip #2. Personalize your recruitment process Today, 35% of the American workforce are millennials—a generation driven by personal experience. So, if you wish to onboard creative and enthusiastic millennials to your team, you have to personalize your recruitment process. Creating a personalized recruitment process isn't that tough; you just have to practice the following things: Share a detailed job description, including information about the company, its culture, job role, etc. Hiring managers should send personalized emails to potential candidates Interact with candidates throughout the recruitment process and keep them informed about every new development Tip #3. The competitive and transparent remuneration structure Foremost, offer the competitive industry package to the candidates. Secondly, share remuneration details in-depth, in fact, include salary and other perks information within the job description. If you are clear about the remuneration structure, in the beginning, people who aren't alright with your pay structure won't apply for the job. This, in return, will reduce your applicants' list, and you can quickly find a suitable employee. Tip #4. Write an exciting job description Your job description is an outreach message that tells potential candidates about a new job opening in your company. Since 54% of job seekers look for jobs online today, you have to post a job description online in a way that can excite people to take action. Those monotonous newspaper job ads won't work today. If a job description is written correctly, a boring job can be turned into something adventurous. Using these steps, you can convert a plain plumbing job into an exciting CIA level job Make a profile of your ideal job applicants Optimize the job title with catchy and SEO keywords Talk about your company and its achievements Share some of the job benefits Write job requirements in a clear and concise manner Use power verbs to describe the job responsibilities Tip #5. Build a good offboarding experience This might be a completely opposite approach, but it will offer you some long-term benefits. When you part with your employees on a good note, there's a high chance they might come back in the future to work for you. Plus, your ex-employees can leave a good review of your employer brand that will help attract the new talent your way. So, try to simplify the offboarding process for your employees, especially today, when employees are already struggling due to the pandemic. Tip #6. Adopt adequate technical resources Remote work environments have brought many new changes in the workplaces. However, virtual hiring is the new system with which many companies and candidates are already struggling. Therefore, you should first adopt all the essential tools that can smoothen the recruitment and onboarding process for potential candidates before inviting them to apply for a job role. For seamless virtual interviews, screening, and testing, you can opt for different tools like GapJumpers, Textio, ZipRecruiter, Wayup, and many more. Tip #7. Build a talent pool Every time you post a job opening online, you must receive plenty of great applications through job referrals and other mediums. But, unfortunately, you can only hire a limited number of candidates at a time. However, you should keep details of all the other potential applicants in your database. This way, whenever you are on a talent search in the future, you don't have to go through the entire process of posting, interviewing, and testing candidates. Instead, you can simply go to your talent database and recruit the right person. To practice this method, you should stay engaged with the potential candidates via random emails, calls, or social media. This will show applicants that you are interested in them and will surely consider them in the future. Tip #8. Solid social media presence You won't believe it, but around 79% of job seekers use social media in their job hunting. Today, almost every applicant goes on social media to check the company's profile and online reputation before applying for the job. Here if your company doesn't have a solid social media presence, it will not motivate candidates to apply for the job in your organization. Additionally, if you have vast online community support, you can easily find the relevant job applicants on your social media pages rather than searching on various platforms. Tip #9. Involve with a campus recruitment program If you are unable to find the right person for the job, you can nourish youth to meet your recruitment requirements. In addition, you can join hands with the top colleges and universities to help you produce the talent that you need. In 2020, only in the US, the college recruitment market size was $119.4 billion, which is amazing. Campus recruitment is also popular among the Fortune 500 companies like Microsoft, IBM, Amazon, and others. For a good campus recruitment system, you have to first partner with the right educational institutions and then stay involved in the selected candidates' entire academic journey. This way, you can motivate students to learn the skills suiting your job requirements. Tip #10. Hire professional recruiters Not every company hires professional recruiters to boost their recruitment process, which is a wrong practice. For an employer, it is impossible to stay involved in the whole recruitment program while managing another hundred business operations. On top of all, the virtual recruitment structure is different than the traditional recruitment approach. Therefore, based on your organization's size and recruitment needs, you should appoint a professional recruiter to undertake all hiring strategies. A dedicated recruiter can help you to build your online employer brand, streamline employee referral programs and all other recruitment-related operations in no time. Parting Thoughts If you have a great task force, you can provide a better experience to your customers and improve your business growth simultaneously. In short, a good hire can boost your business profit, and a bad one can derail it. So, you should follow all the simple and easy tips to hire the right employees who can grow your company beyond limits. Then, once you restructure your recruitment process using the 10 awesome tips, don't forget to share your experience with us. About Author: Sonakshi Paliwal is an associate at GreenThumbs - an HR firm. She has a background in Business and Psychology. In her free time, you can find her reading a book or watching a documentary.
15 Employee Engagement Ideas to Get Your Team Invested
15 Employee Engagement Ideas to Get Your Team Invested
When done right, employee engagement results in each member of a company giving their best. They’re better at collaborating with the rest of their team—both on a personal level and when completing their job-related tasks—and are committed to company-wide success. If engagement at your company is lacking, there are a lot of ways an uninspired workforce can be felt across a company and create a dramatic ripple effect. The key to turning this around is a commitment to improving your company culture from the inside out. So let’s get familiar with what employee engagement is and why you shouldn’t overlook it. Plus, we’ll offer our employee engagement ideas, which have been tested at organizations of all sizes and in a variety of industries. No credit card needed Less than 5 min to set up What Is Employee Engagement? Employee engagement refers to the level of enthusiasm and commitment an employee feels towards their job and the organization. It encompasses how invested employees are in their roles and their willingness to go above and beyond to contribute to the company's success. Engagement is, at its core, about company culture. The workplace should be a place where employees are generally happy, as they spend a lot of their time there. The Best Employee Engagement Ideas 1. Compensate Competitively People like to feel acknowledged for their hard work. And although salary is important, it’s not all they want. Be sure you’re staying on top in areas such as healthcare offerings, retirement plans, and generous PTO. 2. Establish a Rewards System Whether it’s marketing, productivity, or engagement, there are a few things that wouldn’t benefit from the implementation of a gamified system. Start by setting clear, measurable goals that align with company objectives, and then create engaging challenges or milestones around these goals. This system could involve earning points for hitting targets, completing tasks, or demonstrating company values, which can then be exchanged for various rewards such as extra vacation days, gift cards, or public recognition. For example, employees might earn "innovation points" for contributing unique ideas, which are displayed on a digital leaderboard and lead to quarterly prizes for top performers, fostering a fun and competitive atmosphere that motivates everyone to engage more deeply with their work. You can make this process even easier by implementing employee recognition software. 3. Offer Training and Career Advancement Employees don’t want to stay in one position forever; they want to grow. That doesn’t mean that you need to prepare them to leave the company for greener pastures—instead, aim to make your company the greenest pasture out there. Make sure every employee knows that promotions are not only possible but expected, given good work. Thus, you will find that training will be much appreciated. You can send them to conferences and workshops, assign them recommended readings, or provide them with company-branded how-to demo videos if they are working remotely. 4. Encourage Autonomy, Not Micromanagement No one likes to feel that they are being micromanaged. Yes, employees should be held accountable, but they want to know that you hired them because you trust in their abilities to do their job. Give them direction, set deadlines, and then set them free to get the job done effectively. You can of course, as a leader, guide them along the way if you notice that something they’re doing could be done more efficiently, but make sure you are not checking up on them at all hours of the day. Use your check-ins sparingly and they’ll be more likely to see them as help than feel a hint of dread. 5. Offer Remote Work Options It may seem counterintuitive to let employees work from outside the office to boost their engagement, but negative office environments can cause work anxiety and thus hinder employee engagement. In addition to relieving the stress of your employees, offering remote working arrangements will also help you stay competitive. This could look like allowing employees to work from home certain days of the week, setting up satellite offices, or even offering fully remote positions where team members can work from anywhere with internet access. 6. Encourage Personal Projects One of the top things employees look for in a workplace is one that fosters a healthy work-life balance. Encourage them to have a life outside of work. Do they want to hone a skill that is not directly related to their day job? Great, feel free to help them out if you know of resources you can suggest. Cheer them on. Show up for them however you can. Managers and their subordinates should be able to talk about personal endeavors. If coworkers can share more and help each other out when it comes to their hobbies, they will be happier all around and learn to build each other up. 7. Facilitate Communication and Encouragement Teams that like and appreciate each other work together best. Push for your employees to get to know each other and treat one another as respected individuals. Plus, with the help of good engagement software, they can have a platform to give shout-outs and praise to their fellow staff. It shows each member of the workforce that the other members of the team truly believe in them and are taking note of their accomplishments. 8. Make Onboarding a Breeze for All No one likes coming into a new job and filling out a ton of paperwork. Nor do you need it to be the first thing a new employee thinks about upon walking through the door on their first day—you want them to be excited about the orientation process and focused on the job they were hired to do. The right software will enable smooth transitions for new hires rather than present a bit of a turnoff, as it may have been in the past. Getting the correct forms filled out and catching them up to speed does not have to be a dreaded task when everything is available virtually in one easily accessible place. Today, it is more than possible to find an onboarding system that is a great experience for already busy HR staff and anxious new employees alike. With the latest technology, you can be sure they’ll feel welcomed rather than overwhelmed. 9. Welcome Employee Feedback You want your organization to have integrity and transparency. This is not to say that you should toss out your corporate hierarchy framework. While most decisions should continue to come from the top, your employees need to feel that their voice is valued. Invite feedback from all team members—yes, even from interns. Everyone should understand they deserve to have their opinions heard. They are more likely to be engaged and enthusiastically interact with their team if they feel they have a voice—and that you’re listening. You do not have to accept every suggestion, but if an employee brings a concern to your attention or an idea of how to improve any area of your business, hear them out. Thank them for their contribution and see to it that it is at least considered. 10. Hold Contests and Have Themed Office Days Who said work can’t be fun? Keep things interesting by, when appropriate, holding little games or themed days at the office. Try a game night (or lunch). Whether it’s trivia, Pictionary, or even sports, having employees engage in friendly contests is always a good way to get the creative juices flowing and build relationships within the company. Relay race obstacle courses, escape rooms, board games, card games, VR, you name it. As long as it’s something fun, cooperative, and takes away the stress of work then it’s a suitable candidate for game night. Themed days can be aligned with major holidays such as a cook-off for Thanksgiving, costumes for Halloween, or a Secret Santa gift exchange for Christmas. And don’t forget about birthdays, as they’re easy to celebrate but just as easy to miss if you’re not keeping track. 11. Take Employees Out to Lunch Going out to lunch with all the employees in your office provides a great opportunity to get to know everyone better. Plus, it gives them the opportunity to open up to you about any problems they may be facing. Most veteran HR managers would agree that they’ve had better luck catching problems early when they already have a rapport with the employees at their company. It also helps you gather invaluable feedback about how the employees would want the company to run, what changes would make their jobs easier, and even any operational inefficiencies. In addition to these small outings, you could also organize company-wide lunches every quarter so that everyone has the chance to build a stronger relationship both with their coworkers and the company as a whole. This reminds them that they’re part of something big and worthwhile. 12. Volunteer as a Company Many enterprises make giving back to the community a priority. Don’t just give money, though, as things can easily be made more personal than that. One poll found that a staggering 68% of employees would take a job with a company that values volunteer work over one that does not make time for it. We’re also seeing that corporate social responsibility (CSR) ranks highest among millennials. Cone Communications reports that up to two-thirds of young professionals said they wouldn’t even consider working for a company that does not prioritize this. Not to mention, it’s great for team building. Encourage your staff to volunteer together instead of simply giving them time off to do their own individual community service. And don’t be afraid to change it up—if you don’t have a set organization to which you prefer to donate, you can even have employees vote on which charity or nonprofit they’d like to help each year. 13. Have Snacks in the Office Employees are more likely to engage with their work if they have access to extra benefits, particularly yummy snacks. You don’t have to spend a fortune on professional catering or bog your employees down with junk food. There are quite a few nutritious snacks that you can offer such as avocados, dark chocolate, or red grapes. These will keep your employees both happy and healthy. It even serves as an extra incentive to join when headhunting talent. And there are plenty of food ordering solutions available worldwide to make things even easier. 14. Review Regularly to Gauge Happiness Employees who regularly get to use their strengths, skills, and abilities were found to be as much as six times more likely to be engaged at work—and 8% more productive, according to research from Gallup. Hold regular reviews with the aim of not only gauging their performance but also checking in on their overall well-being. If they’re not showing the growth their managers were expecting, there could be an underlying reason for that. Make sure these assessments are a two-way street—don’t just talk at them, rather, give them a chance to explain their side. Ask them what their goals are, what you or their supervisors could be doing better as leaders, and what would improve their outlook on the job. Get them to understand that you take change seriously and that if something can be identified that will help them do better, you will do your best to make that a reality for them. In the end, this should end up proving to be a solution, both for them and for the company as a whole. 15. Meet In and Outside of the Office With all the tools we have in this digital era, it doesn’t matter if your team is distributed across the globe or sitting across a section of cubicles from one another, there is a way for them not only to get along but genuinely like each other. Make sure to hold meetings regularly so that everyone is on the same page. Employees should see this as an opportunity to collaborate and ask for help. When people come together to share ideas, fewer potentially great ideas will escape the organization. Some of the greatest innovations started from joint efforts. If people are remote, have them call or video into a conference. Even if the team is all situated at a physical office location, don’t skip this step. Emails cannot always replace the nuances and camaraderie of face-to-face interaction. And it’s not just about work meetings. Organize ways for your people to meet up outside of work as well. Hold private company holiday parties at rented venues, invite staff to join together at a bar if everyone is local—or, if you have the funds and some of the team is remote, try gathering everyone together for annual, or biannual, retreats. You want your team to feel like a cohesive group. And those who have fun together often stay together, creating memories that can then be taken back to work with them and shared among work friends. Why Is Employee Engagement Important? Hiring Top Talent When a candidate is first researching to see whether they might want to apply, they’ll often look at websites that show current and former employees’ ratings of employers. When the majority of employees are pleased with their experience at the office, positive reviews show prospective hires what a great place your company is. Boosting Productivity Employees tend to be more productive when their overall experience is positive. And more productive team members are, of course, great for your bottom line. The stock prices of businesses that have made it to Fortune’s “100 Best Companies to Work for" have risen 14%, per a study from the Jackson Organization as reported by Forbes, while those not on the list are reporting a mere 6% increase. When it comes to salespeople, for instance, happier professionals are reported to be able to raise sales by an astounding 37%, on average, according to the Harvard Business Review. Improving Client and Customer Relations Happier employees generally provide a better experience to clients and customers. They genuinely believe in what they are selling and want to go the extra mile for customers’ success. Lowering Turnover Don't lose your best employees because they aren’t happy enough while at work. Keeping employee engagement high boosts talent retention. Voluntary employee turnover has many costs. Plus, filling an empty role has a negative effect on employee morale and takes time and money. When employees see others exiting the company, they might think something is wrong and consider other opportunities. Employee Engagement Tools If any of these employee engagement ideas got the gears turning and sparked excitement for you while picturing all the new, interesting things you can have your team do together, get in touch! We can walk you through LIKE.TG’s engagement software, such as the ever-popular Workmates, to show you how tools that are easy, fun, cost-cutting, and time-saving can get you where you want to be. A tight-knit, more communicative, and all-around more productive work environment is possible with our expert advice and acclaimed technology. To see happiness levels at your company rise quicker than you ever thought possible, reach out and we’ll help you reap the benefits of a more engaged workforce. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now
How to Onboard New Hires  - A Complete Guide
How to Onboard New Hires  - A Complete Guide
Onboarding can be defined as the period between your new hire’s first day on the job and the end of their induction period into the company. The importance of this well-prepared and smooth induction period might be even more crucial as the world continues to accelerate, and employee preferences change rapidly. Increasing job-hopping, freelancing, taking shorter-term contracts and even mini-careers are signs of the times. It should come as no surprise that Gallup found that only 12% of employees think their company did a good job onboarding. 76% of human resources executives claimed that their organizations underutilize employee onboarding practices. At the same time, 68% of employees consider training and development to be the most important workplace policy. That is why the enhancement of new hire onboarding and putting it online to be a good fit in this digital era is a wise investment for employers. Paying attention to this can increase employee retention and loyalty to the company. Luckily, companies are becoming increasingly aware of this trend: 84% of global executives assessed employee training as being ‘important’ or ‘very important.’ Add to this the recent studies showing that every dollar invested in eLearning results in $30 in terms of productivity gains. Let’s take a deep dive into the advantages of online onboarding. This guide was designed to help you navigate through those difficult tasks and help determine the right software for your organization, download our ebook now. Download now Benefits of new employee online onboarding First, online onboarding saves your time and money. And your staff’s precious time too. You don’t need to create a new learning program from scratch or have existing employees provide training for each new hire. Second, even in a large enterprise with many branches and departments, online onboarding ensures informational consistency throughout the company. You can be certain everyone gets the same training. Third, your new employees can access material 24/7 and even study the content and take quizzes on their mobile devices. They can feel comfortable while learning at their own pace. Isn’t that a plus for the onboarding of remote workers as well? Most importantly, all these benefits are measurable. Now, let's look at actual cases of what companies working in different industries managed to achieve after running online onboarding. Central One Federal Credit Union is a not-for-profit credit union in Central Massachusetts. Time is money, and Central One can really relate to that. After they moved their new hire onboarding training online, they reduced onboarding time from 6-8 weeks to 4 weeks. Learn more about the case of Central One here. PSI is a company that operates in the Healthcare realm as a clinical research organization and provides clinical trial services. They have developed a new induction program with different courses for different levels of newcomers. And it really works – thanks to online onboarding, PSI has reduced travel costs for employee training to a fifth of their previous level. Learn more about the case of PSI here. Forever Direct is the regional distribution center of aloe vera-based health, wellness, and beauty products in the US. Thanks to well-thought-out online instruction in compliance training that each new employee needs to take, Forever Direct has reduced accidents in their warehouses by 50%. Learn more about the case of Forever Direct here. Here is a table that illustrates these positive impacts of new hire online onboarding in three major realms: time, money, and efficacy. Time Central One – onboarding time reduced by 50% Money PSI – travel costs cut 5 times Efficacy Forever Direct – accidents reduced by 50% How to onboard new employees online To start working on your onboarding program, you should know in advance how to plan it. Here are the criteria, points to consider, and possible content ideas to help you begin. Onboarding program What are the key factors that determine a successful onboarding program? The Four C’s by Dr. Talya Bauer, of SHRM, are the criteria that you can probably follow when aligning your new employee onboarding. The Four C’s stand for: 1. Compliance implies teaching new hires the basic company policies. 2. Clarification refers to ensuring that employees are aware of their responsibilities and their role in the process. 3. Culture involves providing employees with the formal and informal norms of the organization. 4. Connection means relationships with colleagues and feeling like a part of the team. Taking the Four C’s into account, you might want to divide an onboarding program into three functional parts: welcome, compliance, and job-specific training. In the Welcome part, you can include modules about your company and its culture, its mission, vision and values, corporate policies, organizational structure and leadership team, products/services and their main benefits, and key clients and partners. In the Compliance portion, you can include a formal program with safe workplace regulations, as well as policies, procedures, and actions to prevent violations of the law. In the Job-specific part designed for a specific role training, you can place the basics of core processes and systems for a specific position – fundamentals of customer relationship management for client service, for instance. After each training module and at the end of the course, tests can be used to check how well your new hires retained the information. Learning materials There are several types of content that an online onboarding course can include, but we’ll cover only three main popular ones that you might consider especially helpful. Video You can record a video as a virtual introduction to the workplace to make new employees comfortable and familiar with their new working environment. You can also create a video with a welcome message from the CEO including their greeting and encouraging words. Slide-based course We’re sure you’re familiar with PowerPoint presentations that consist of slides. Slide-based courses are similar to PPT, but you can deliver and watch them online. Slides are the eLearning standard for a reason – they’re quick and easy to create and familiar to the learner. You can make slide-based courses with the help of authoring tools (we’ll elaborate on these later on). Quizzes When onboarding new employees, it’s especially important to check that the information you’re providing is sticking. The best way to track your employees’ knowledge and be certain of its retention is via online quizzes and knowledge checks. This is especially important for compliance types of information that may be subject to federal or state laws. You can also create quizzes in authoring tools. Effective employee onboarding software When planning an onboarding program, there are two points to consider. First, what will be the format of your learning materials? Second, how do you plan to deliver them? In online learning, authoring tools and learning management systems address these tasks. Authoring tools Authoring tools are the software used to build online courses, quizzes, video tutorials, and other training content in-house. Many of them have premade templates, visual assets, and characters so you can build full-fledged courses in hours. Examples: iSpring Suite, Articulate 360, Adobe Captivate, DomiKnow, Easygenerator, Lectora Online. Why use them in onboarding? With authoring tools, you can make your training interactive and boost employee engagement. For example, the compliance part of your onboarding course may include role-plays. In such a course, a character, such as a firefighter, can guide learners through simulated situations and ask them questions, helping them retain knowledge longer. With a well-thought-out onboarding course, new hires will feel welcome and ready to make a good start at your company. This can be a springboard to their continued professional development. Another point is that online courses can be replicable and reusable. Some authoring tools let you turn existing Word files, PDFs, manuals, and presentationslides into interactive courses in a couple of clicks. You just build a course once, and then all new hires will receive the same training. Learning management systems After you create a course, you need to deliver it to your employees. The most convenient way to do this is via a learning management system (LMS). An LMS is a platform that lets you store courses, assessments, and videos so learners can access them in one place. It enables you to manage the entire training process, and your employees can study at their own pace, wherever and whenever they choose. Also, an LMS can automate many tedious tasks like enrollment, result tracking, and reporting on learner performance. Examples: iSpring Learn, Docebo, LearnUpon, BlackBoard, Moodle. Why use them in onboarding? Using LMSs, you can define rules for a lot of procedures that go along with new hire onboarding. For example, you can place learners into groups and set special policies to automate their training. That way, if you place learners into an “interns” group, they will get assigned to an onboarding course automatically, and you can track training results in this particular group separately. Some LMSs have integrations with HR systems, so learners and necessary data can be transferred from one type of software to the other one smoothly. For example, once you add a new hire to your HR system, they will also be added to your LMS and enrolled in the training you set for them. This is extremely convenient and saves a great deal of time. Tips for better onboarding Let’s take a more detailed look at how to ease the onboarding process for you and your new employees. Create an onboarding checklist for yourself Of course, the onboarding process is not only about training per se. It also includes a range of tasks and procedures surrounding it, like setting up a workplace and signing documents. Before you begin to create your program, it is a good idea to create an onboarding checklist to see what tasks you need to complete to get your program up and running. This is what you may want to include in your onboarding checklist: Provide all the forms needed to collect employee data Request all needed access accounts for new hires Present work policies and procedures Assign a welcome course to a new recruit Set up a new hire’s desk and equipment Send a welcome email to your new employee Include new hire onboarding/ welcome kits Announce the arrival of a new team member via email. Arrange meetings Plan ‘meet and greets’ with important contacts. Communication with people who will be key to the new employee’s work opens a gateway for future successful collaboration between them. This can include managers, team members, and colleagues from other departments. Provide an FAQ Putting together a list of frequently asked questions (FAQ) is a really good idea. Provide answers for them to new hires before their start date. This will show them that you care about their well-being and will help reduce their anxiety. You can build it in a PDF or with the help of an authoring tool. Here are some examples of these questions: Is there a dress code? What is your internal communication style? How do you regulate vacations? Are there training courses for sales assistants? What corporate events do you celebrate? Are there any bonuses? Assign a contact person or a mentor Buddy up your new hire with someone in the company or nominate a senior member of the team to mentor them in their daily tasks. Introduce them to a person they can reach out to, and make sure a communication channel like a chat function is available for the new hire. Send a company-wide introduction To announce the arrival of a new team member, send an introductory email to your staff. In the message, you can briefly mention the new hire’s work history and share their social profile so the team can connect with them. For example, a new hire introduction may go something like this: Follow up at the end of the first week After giving the new hire time to get used to the office, workspace, and their mentor, follow up with them. It’s important to make sure they’re comfortable and are picking up on things at an appropriate pace. Encourage independence You’ve created a great onboarding program, filled it with some great training courses and an evaluation. Now it’s time to encourage the new hire to take that preparation and run with it. They should be given a clear outline of what is required of them and how they should go about achieving those objectives. Gain feedback Ask the new hire and the teammates who work closely with them how the process is going. Adjust the onboarding program if needed. To sum up Effective employee onboarding has been growing in its value for companies. Employers and employees acknowledge its importance both for further productive work and loyalty to the company. Figures confirm that it really provides a significant return. To save time and money, a carefully prepared onboarding program is good, and online onboarding is even better. This was an in-depth look at online onboarding training. We were happy to provide you with helpful tools and information on it and hope you gleaned some actionable ideas to use in your own programs. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
9 Remote Working Mistakes Costing Your Business
9 Remote Working Mistakes Costing Your Business
Did you know working remotely existed even before the internet was created? Working from home was the norm back in the day when blacksmiths and carpenters set up shop at their homes. Later on, designated office spaces caught on and became the standard. However, the global pandemic completely changed how companies viewed working from home. It was something that was majorly reserved for freelancers or creatives but not associated with other industries. If there was one good thing to come out of these unprecedented times, it has to be businesses realizing the potential of telecommuting. No doubt working remotely promises a plethora of benefits for employers as well as employees. But managing remote teams is tricky, especially if your organization is new to it. Inefficient processes can lead to frustrated and dissatisfied remote workers. If leaders are not careful and intentional with their remote management style, they will likely end up with the shorter end of the stick. In this post, we’re reviewing some remote working mistakes that should be immediately rectified. Let’s dive in. 1. No Flexibility The main purpose of employees working remotely is defeated if you do not offer flexibility to them. A rigid work schedule of 9 to 5 is not the best idea when it comes to working from home. The reason is that different workers feel productive at different times of the day. Some might be most productive in the early morning, while others may be more focused in the afternoon. Additionally, employees may be living in different time zones. Moreover, you also need to take into account that employees may be stuck with other tasks. For example, employees with kids may have to help them with an online school, which is usually conducted in the first half of the day. 2. Unclear Communication Unclear communication can be an issue whether you’re working from home or office. It can lead to misunderstandings and mistakes. One pitfall of working remotely is the absence of non-verbal communication. It is difficult to convey gestures or to read facial expressions over video or phone calls. This implies managers need to make extra effort to ensure they are communicating clearly. Rather than assuming that your team will figure out the communication collaboration requirements, explain goals and expectations with clarity. Also, encourage the team members to ask any questions and doubts they might have. 3. Not Providing Constructive Feedback Giving employees real-time constructive feedback is key to improving their performance and overall development. Lack of feedback is not good for your employees and subsequently damages the organization. Understandably, giving feedback over a video call or email is not easy. But that doesn’t mean you can neglect it. Listening to criticism, while constructive, never feels good. To make the feedback more palatable for your employees, try the ‘sandwich approach.’ This involves sandwiching a negative piece of feedback between two positive ones. 4. Unsuitable Communication Tools Seamless technology plays a crucial role in remote working. Without the right tools, you will end up with a confused workforce and missed deadlines, along with other repercussions. While emails and virtual meetings are dependable methods to spread the message, they are not always the most effective options. Too many emails or virtual meetings can be overwhelming as well as a waste of time. It’s time to pick a direct messaging channel such as Slack or Google Hangouts for day-to-day communication. Moreover, it is important to find a suitable project management platform for your company. Your team can further save time with LinkedIn automation tools. 5. Using Outdated Technology At home, employees don’t have access to an IT department to take care of any technical difficulties. As a manager, it’s your responsibility to ensure that your team has access to the latest computers, WiFi plans, phones, and other essential devices. 6. Expecting Too Much Just because employees are working from home doesn’t mean their work takes less time or effort. There’s no doubt that employees are saving time that’s usually spent on daily commutes. But this doesn’t mean managers can subconsciously penalize them by expecting more work. According to research, 70% of employees that transitioned to working remotely during the pandemic are working on weekends as well. Moreover, 45% say they are working more hours during the week than they used to. Putting pressure on employees with increased workloads is a recipe for disaster. Blurring the line between professional and personal life will eventually lead to burnout and diminished employee productivity. Managers should make an active effort to maintain and respect boundaries. Don’t expect employees to be on call after working hours and encourage them to take frequent breaks. 7. Neglecting One-on-One Time This past year and a half have been a struggle, to say the least. Though vaccines are being speedily administered, WHO issued a warning about the imminent third wave, which is already showing up in different parts of the world. These uncertain times can take a toll on your employees' mental health and productivity. Now more than ever, it’s imperative to show empathy to your team. As a manager, you should regularly schedule one-on-one talks with every employee, even though face-to-face talks are not possible. This will give them an opportunity to share any struggles they are facing. Is someone finding it difficult to stay productive at home? You can encourage them to make healthy lifestyle choices and share tips to manage their time better. 8. Scheduling Too Many Meetings Since employees are working from home, scheduling more meetings may seem like the only option to discuss projects and collaborate. However, too many meetings are disruptive in a normal office, so you can imagine the impact when employees are working from home. Excessive meetings are a waste of time and lead to loss of productivity. According to a survey, employees are three times more likely to deliver tasks agreed in writing in comparison to virtual meetings. This is because it is a lot more difficult to retain information shared in video conferences. And not to mention, technological snags can further impact the effectiveness of virtual meetings. Managers should exclusively host virtual meetings only when it’s necessary. Instead, adopt time-efficient alternatives. If you need to share something that won’t likely invite many questions, you should send it via email or direct message. On the other hand, if you’re expecting questions, create an FAQ document where you can answer questions. For brainstorming sessions, make the most of an online whiteboard to get the creative juices flowing. 9. Lack of Socializing From eliminating long commutes to working in a comfortable setting, working remotely promises several benefits to employees. However, one significant pitfall of working from home, especially with a pandemic, is the feeling of isolation. Prolonged loneliness increases stress levels, impacts sleep, and can lead to anxiety and depression. In a physical office space, employees participate in water cooler talks. These casual interactions not only give employees a social outlet but also enforces a sense of camaraderie. While recreating this on a virtual level may be challenging, but it’s absolutely doable. You can host happy hour every other Friday after work. During this time, encourage employees to talk about anything other than work. Virtual game tournaments and online trivia evenings are also fun ways to help your team bond. Additional resources: Know where your communication can be improved with expert advice fromNeon Ambition 4 ways your business canhelp employees asking for a hybrid work schedule Flexible working:the way of the future Final Words Remote working policies can be beneficial to your work environment in several ways. From lower operational costs to increased flexibility, working from home is a working model worth exploring. The lack of physical proximity to your employees can be challenging for leaders but can be overcome with the right systems in place. About Author: Stefan Smulders is a SaaS Entrepreneur | Bootstrapped to €3M ARR in just 1year | Founder of Worlds safest software for LinkedIn Automation Expandi.io | Vegan | Father
Top 5 Tips For Increasing Employee Retention
Top 5 Tips For Increasing Employee Retention
Losing a good employee is bad news, regardless of the size or stage of your business. It has a knock-on effect on the rest of your team and costs the business money. If you are losing top performers, it’s time to do something about it. According to the Wall Street Journal, experts have stated that finding, recruiting and training a new employee costs 2.5 times the salary of an existing employee. Plus, the impact of being one employee down impacts the workload of your team members, adding work-related stress and reducing productivity. It can also impact workplace morale. For some employees, losing a colleague can be the push they need to start looking for a new job of their own. Why Do Employees Leave? Some employees are open and honest in their exit interviews, providing an insight into the reasons that led them to leave. Others may not feel comfortable discussing their reasons for leaving. For the most part, the annual salary is typically not the reason employees leave. After all, there are so many salary comparison tools available nowadays, making it easy to rule out any discrepancies with the annual salary. Instead, studies have found that the most common reasons for leaving include: Lack of career growth Feeling burnt out / struggling with stress Lack of flexible working options i.e. remote working, flexible hours The behavior of management/supervisors/colleagues Relocation Feeling unchallenged by the work Feeling unappreciated Regardless of the reasons, you shouldn’t be waiting until an exit interview to think about reducing employee turnover. Here are our top 5 tips to help you improve employee retention. 1. Improve Your Recruitment Process It is no surprise that there is a connection between a great recruitment process and high retention rates. To attract talent is one thing, but to attract and retain talent is something else altogether. And it starts with choosing the right candidate. But this doesn’t just mean they have the skills and experience required for the job. A job candidate should also fit well with their team members and be able to thrive within your company culture. Also, when reading CVs, look out for candidates that have longevity in their previous jobs. Did they stay with a company through ups and downs? Did they go the extra mile, volunteering or joining team activities? Do they speak about their previous jobs/companies in a professional manner? If the answer is yes, this demonstrates loyalty, reliability, and perseverance. During interviews, spend some time getting to know the individual's personality, as well as their skillset and experience. If you get to know a person well enough in the interview, you can gauge whether or not they’re a good fit for the company culture. Having a mentorship program can also help provide the best possible start for your new employees. 2. Communicate One-To-One How often do you have one-to-one meetings with your employees? My guess is not often enough. But so much good can come from having a chat with an employee. There are several important areas to discuss with your team that can improve employee retention. For example, during a one-to-one meeting, you can: provide positive feedback and ensure your employee feels appreciated for the hard work they are putting in ask for feedback, discuss job satisfaction and gain an understanding of positive changes that may improve the lives of your employees and ensure a healthy work-life balance. This could include flexible working hours or remote working discuss career advancement goals and provide guidance on how your employee can grow within the company. 3. Allow Opportunities For Career Growth Career growth is very important to employees. If employees feel as if they cannot grow within your company, they will likely find a job elsewhere. So, it’s crucial to ensure that there is always room for promotions and career development. For some employees, it may simply be a slight change to their role or an added responsibility that keeps them motivated. For others, it may be an advancement to the next stage in their career. You should be offering training and providing your team with the tools they need to improve their skills and broaden their experience. 4. Focus On Employee Wellness Time and time again, studies have found that healthier employees are happier. Wellness perks are a great way to improve the health and wellbeing of your team, effectively reducing stress and improving workplace productivity and employee engagement. Plus, prioritizing employee wellness demonstrates that you care about the health and wellbeing of your team. There are several ways to implement employee wellness perks. You could provide gym memberships or discounts to local exercise classes – but tons of companies do that. To stand out from the crowd and retain top talent, you need to go the extra mile. And this includes focusing on mental wellbeing. An employee wellbeing app is a great way to help employees priorities their mental health and wellbeing. It allows your team members to track their sleep, exercise and mood and provides valuable resources and advice on how they can improve their overall wellness. Better yet, you (the employer) can access the app data through an online portal. This will give you an insight into which employees may need additional support to improve their physical and mental health. 5. Create A Positive Company Culture Imagine walking into the workplace and feeling a weight of unease settle on your shoulders. For many employees, that’s the norm they face every day when working within an uncomfortable and negative company culture. There are several reasons why a business may have a poor company culture. These include poor communication, micro-management, unmanageable workload, workplace bullying, ineffective leaders, and general cynicism about work. If any of these problems sound familiar, it’s time to fix them. And this usually means starting from the top. Talk openly to your employees and gain a better understanding of the key problems within your business. Then set about improving them. Happy employees are 61% more likely to understand how their contribution will be assessed than employees who are looking for a new job It may be that your managers need additional leadership training. Or perhaps your employees need the time to connect and build positive workplace relationships. Whatever the solution, finding it sooner rather than later is crucial if you want to improve employee retention. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
How HR Can Use Office Relocation to Boost Company Morale
How HR Can Use Office Relocation to Boost Company Morale
You want your office relocation to be successful. To achieve your goal, your HR department needs employee buy-in across your business — something that is often easier said than done. Getting employees of different backgrounds across a myriad of departments to work together is rarely simple. Fortunately, human resources can partner with senior management and your employees to make your office relocation a positive experience for everyone. Ultimately, HR plays a key role in the success of an office relocation. With the right approach to an office move, HR can ensure that all employees can get the most value out of it. Plus, HR can use the relocation to boost company morale and improve company culture. How to Use Office Relocation to Boost Company Morale There are many things HR professionals can do to make an office relocation a positive experience for employees across all levels. Now, let's look at five tips to help you boost office morale during your office relocation. 1. Plan for Your Move Don't leave your office relocation to chance. Instead, develop a comprehensive moving plan for your business. This allows you to account for all aspects of your move and how it will affect your workforce. And, you can use your plan to minimize the risk of problems during your relocation. You can take a step-by-step approach to map out your move. First, conduct research and figure out the best location for your office. Next, prepare your business data and assets for your move — and help your employees do the same. Finally, stay available to employees in the days leading up to your relocation and as your move gets underway. The more you can support your employees throughout your relocation, the better they'll feel about it — keeping employee engagement as stable as possible. Furthermore, your employees feel good about the fact that your company is doing everything in its power to make the relocation as seamless as possible. 2. Engage with Your New Community Introduce your company to your new community. This ensures you can stir up interest in your brand during your office relocation. In addition, you can use this opportunity to show your employees all that your new community has to offer. Hosting charity events can provide a great starting point for fostering community engagement. For instance, you can offer incentives to team members who volunteer for a charity event at your new office and encourage them to raise money for a cause they support. From here, your workers can plan and execute the event — and use it to earn as much money as possible for a worthy cause. Make sure to have an employee recognition ceremony afterward to spotlight your workers’ charitable efforts! Along with charity events, you can host an open house after your office relocation. The open house allows your employees to connect with community members and learn about the area. You can offer small gifts to any members of the community who stop by your open house to help foster goodwill. It also helps you lay the groundwork for long-lasting community partnerships. 3. Provide Additional Support to Your Employees Give your employees extra help throughout your office relocation. Remember, the moving process can cause employees' stress and anxiety levels to rise. But, you can provide your workers with resources and tools they can use to keep their stress and anxiety in check during the moving process. Keep the lines of communication open throughout your office move. Employees should have no trouble engaging with HR professionals via email, phone calls, or in-person or video chats. They should also be able to share their relocation concerns and questions and get immediate responses to them. Don't forget to promote a healthy work-life balance across your workforce, too. For instance, it can be beneficial to provide workers with extra paid time off during the moving process. This gives employees the additional time they can use to prepare for your office relocation. Boost employee morale by hosting group meetings that encourage workers to engage with one another and share their thoughts and feedback about the move and the current working environment. 4. Encourage Employees to Use Their Benefits Provide your workers with opportunities to capitalize on your company's mental health, wellness, and other medical benefits. In doing so, you can help your workers feel their best throughout your office relocation and improve the employee experience. Educating workers about your company's benefits program is paramount. As such, you can offer educational materials to teach workers about your program and what's included in it. You can even set up workshops and webinars, so workers can discover how they can reap the benefits of your program. 5. Work with Moving Professionals Hire moving professionals who can take the guesswork out of your office relocation. These professionals can meet with you and learn what needs to get done during your move. Then, they can help you prepare for your moving day. When you have moving professionals at your side, you can focus on what's most important: getting the best results from your employees. While moving professionals handle the most challenging aspects of your office relocation, you can ensure your workers get the support they need. As a result, moving professionals can make it simple for your company to successfully move your office from point A to point B. The Bottom Line An office relocation provides a golden opportunity for your company's HR department. The move gives your business a fresh start at a new address. If you include your employees in all stages of the moving process, you can foster camaraderie among your workforce. The result: your employees can feel confident in your company's ability to make the relocation a success. Do your part to engage your workforce as your office relocation commences. Keep your employees in the loop throughout your move, encourage them to come forward with any concerns and questions, and provide them with ongoing support. That way, you can simultaneously relocate your office and boost company morale. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
10 Tips to Welcome and Onboard New Employees
10 Tips to Welcome and Onboard New Employees
What is An Employee Onboarding Process? An employee onboarding process is a way of introducing new hires to the organization’s culture and environment. The time taken to complete the employee onboarding process varies from organization to organization but typically extends for a period of 90 days. Post this time duration, the employee is considered to be up to speed with the company culture and values. For nearly all organizations, the employee onboarding procedure starts as soon as the offer letter is sent out. Employee onboarding is crucial as it is the first impression an employee gets of the organization post the lengthy interview process. A successful employee onboarding process leaves a positive impression on the employee and serves as a motivation to join the company. It is also necessary to help new hires settle down in their jobs, get to know about the company, and socially connect with the team members. Tips for Successful Employee Onboarding Employee onboarding covers a number of activities to make new hires feel that they are an integral part of the company. The activity list is provided to the new hire in the form of an onboarding checklist. Here is a list of top 10 tips for successfully onboarding new employees, 1. Don’t wait till their first day The first day of work is always nerve-wracking. Employers must include new hires in the team's communication from the time the offer has been made instead of waiting for the first day. The process is commonly known as employee pre-boarding. During pre-boarding, employers send materials to clients to get them up to date with the team dynamics and job duties. You can take help from one of the best onboarding tools to stay organized. Employees considering joining the organization usually have a lot of questions and answering them in advance would improve the chances of them actually joining. Pre-boarding communication ensures employees get to know their coworkers. 2. Prepare managers to welcome the new hires As part of new hire orientation, it is important to prepare managers in advance in order to speed up the onboarding process. It helps to get employees fully productive 25% faster than usual. Onboarding checklists for managers should include welcome messages for new employees, assigning a mentor/buddy for the new hire, discussing roles and responsibilities, setting up on-boarding check-ins, helping them build a social network, etc. Ultimately it is beneficial for managers if the new hire starts contributing as soon as possible. New hires should not be considered as an individual entity but an integral part of the team. 3. Teach team dynamics to new hires New hires must get familiar with the inner workings of the company as well as their respective teams. The employee onboarding process includes helping new hires understand the team dynamics especially because acclimatization to this may take more time as compared to getting started with duties of the job. Ensure that the new hires get started on the right foot by educating them in the healthiest way possible. The person mentoring the employee might pass on their own biases which is not an ideal situation. During employee, onboarding keeps things transparent and let employees build their own opinion. 4. Define robust expectations Avoid ambiguity while setting expectations at the beginning of the new job. Do not completely rely on employee handbooks and job descriptions to convey your expectations to the employee. Employee onboarding must consist of managers preparing a robust set of guidelines including topics such as deadlines and how deliverables will contribute towards company growth. This should be a living document that can be revised multiple times throughout the new hire orientation process. The document must cover company culture along with team-specific issues. This process helps in bringing the employee to full productive power in no time. 5. Schedule regular check-ins Employee onboarding is an ongoing process. As discussed earlier, the employee onboarding process should start at the moment an offer letter is handed over to the employee, similarly, the employee onboarding process must go beyond the point when the employee is considered to be up to speed with everything. The best way to implement this is to schedule regular check-ins between the new hire and their manager. This is the time when manager and employee can both sit together and revisit the expectations to set new ones. Onboarding best practices like this help new hires to stay on track. 6. Do not forget to assign a buddy/mentor Mentors can be greatly helpful for the new hire orientation process. Several companies have adopted a mentor program or a buddy program where a high-performing employee assists the new hire in the initial days and greatly contributes to increasing their chances of success at the organization. During employee onboarding, the person assigned as mentor shall answer all the questions a new hire might have and take a more personal interest as the manager is not always available. Mentor/ Mentee relationship will help new hires form social connections and have a positive role model in the office. 7. Ensure that they get to know the team Onboarding best practices include ensuring that the new hire gets to know their team and form connections. It may be an opportunity to form relationships with coworkers that will last for years to come, even beyond their employment at the current organization. As soon as the new hire gets comfortable in their working environment, they will start being productive. It should be a priority to make them feel part of the team. 8. Encourage new hires to ask questions During employee onboarding, New hires are full of questions regarding their work, their team, transport, cafeteria, compensation, benefits, health, insurance, etc. The new culture, new tasks, new coworkers, new jargon, might confuse them and they will seek guidance at some point. To proactively deal with this problem, create an FAQ addressing some common questions that may confuse the employees. Create an environment of openness and comfort to encourage new hires to ask questions without worrying. Assigning a mentor is another great initiative to make sure all the questions of the employee are being answered promptly. 9. Announce the new hires arrival Sending a welcome message for new employees can be part of the announcement that is aimed at letting the team members know about the new joiner. Schedule meet and greet events with collaborators and teams so that the new employee gets acquainted with the team. Scheduling meets and greet with the company leaders can help new hires learn from their experiences by hearing their stories. Meet and greet events can be organized in both remote and physical settings. Ensure that the new hire feels comfortable with the team and doesn’t hesitate to ask for help from anyone. 10. Employee engagement and team building must be an ongoing process Once the onboarding is successfully completed, there is still a lot that can be done in terms of employee engagement and team building. Provide new hires with ample opportunities to build key relationships by organizing team-building events. Pair the new hire randomly with different team members for virtual coffee meetings. Recognizing the efforts and providing recognition can be useful in motivating the new hire to keep contributing positively. Ask new employees to fill up a candidate survey to know how your employee onboarding program is performing in reality. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Everything You Need to Learn About Employee Management Tips and Develop the Skills to Become a More Effective Leader
Everything You Need to Learn About Employee Management Tips and Develop the Skills to Become a More Effective Leader
One of the crucial ingredients of running a successful business in 2021 is managing your employees effectively. By developing and improving your leadership skills, you can create an efficient and functional environment in the workplace. Your employees are the source of power in your organization. They accelerate its growth on a daily basis. Hardworking and productive employees will increase the chances of business success while lazy and unhappy employees will bring harm to your business. A business cannot go anywhere without a good leader and a great team. While managing employees isn’t the easiest thing to do in the world, being a harsh control freak can lead to demotivation and resentment. Also, being too soft can lead to laziness and the formation of bad habits. As leaders, we understand the struggles that you go through every day. In this article, we are going to share with you the best tips to manage your employees effectively. Defining employee management Before we start, you need to understand the basics. Employee management is comprised of several important ingredients namely: Recruitment – hiring the ideal person for a specific job to develop the skills required Measurement – measuring how employees are performing every day to achieve their goals in the shortest time possible Monitoring – Overseeing the performance of employees regularly Interaction – Looking at how your employees interact and collaborate every day Reward – Rewarding employees for performing well or achieving the set goals Discipline – Training your employees to act accordingly and obey the rules in the workplace. Effective employee management pays off Employee management is the foundation of every enterprise. Its important for students and employees to work with essay writers for hire. Employees who are trained and managed well will be ready to serve customers and do their jobs successfully. And this will lead to happier customers, higher profits, and an increase in customer loyalty. When employees are unmotivated and unproductive, the turnover rate will be high and extra costs will be spent on hiring. It’s quite unfortunate to spend tons of money and time hiring and training employees only for them to leave and force you to start the process again. Managing your employees effectively and practicing active listening will help them achieve their goals in the long run. Tips to manage employees effectively 1. Hire the best You need to exercise caution when finding the ideal employee. Apart from finding the person who fits the job description and has all the qualifications, here are a few qualities that you should look for: Enthusiastic – desire to leave the comfort zone, learn and excel Reliable – someone who’ll get the job done without excuses Humble – Someone who knows their strengths and weaknesses and doesn’t think too lowly or highly of themselves Emotional intelligence – manages their thoughts and emotions and empathize with the people around them Receptive – Someone who takes praises and criticisms well Micromanagement: Telling employees how they should do their work all the time. And focusing too much on the minor details. This will not only add tension and stress to their life but also harm the business. If you made the right hiring decision, you need to let them do their work. Developing your management skills is essential to improving the productivity and performance of your team. Constant negative or positive feedback: As the popular saying goes, too much of anything is poison. Encouraging employees and teams by giving them positive feedback constantly can lead to overconfidence and low performance. On the other hand, being too critical will lead to demotivation. Maintaining a good balance as you review their performance will pay off in spades. Lack of confidentiality: Are you always monitoring what your employees are doing? Employees who are supervised continuously will fear and even resent their leader. Your employees need to know that you can trust them to perform. As you measure employee performance, you need to practice effective people management and exercise your leadership role by setting clear and achievable goals that they should meet in the next quarter or year. Communicate with them regularly to ensure that they know their targets and what they need to do to get there. Monitor their progress once in a while and readjust the goals that they are struggling with. 2. Communicating openly is key You don’t have to make your employees shiver when they think of seeing you every day. Effective managers communicate with their employees openly to gain their trust and respect. Have a platform where your employees can share their ideas and complaints without being judged. Getting to know your staff at a personal level will help you understand them and boost their self-confidence. You need to understand their problems and see things from their viewpoint. You need to resolve conflicts by criticizing them in private and praising them publicly. Open communication will help employees feel comfortable in the workplace. 3. Encourage employees to share their opinions You must create a conducive working environment where employees can voice out their opinions and participate in discussions. As reported, students who learn in a conducive environment will be motivated to improve their performance. The same applies to employees in the workplace. No one should be shut down from voicing their opinions even when you don’t agree with them. You should encourage everyone with your leadership position. Every thought and opinion is important. Your employees need to feel like they’ve been heard. 4. Set clear goals What do you want for the enterprise? Set clear goals and figure out the output needed to help you reach your goals. Let your employees know what you want and the things they need to do to get there. Also, remember to set a deadline. Being specific when setting goals and communicating will help in developing your employees’ skills. When you fail to give your employees a clear direction, they’ll be demotivated because they won’t know what they are working towards. Employees cannot meet the expectations that they aren’t aware of. 5. Reward hard work Everyone enjoys being rewarded by an effective leader especially when they’ve performed exceptionally well. If an employee is putting in extra hours or excelling at what they do, reward them with a small prize, bonus, or praise them publicly. Praising them in front of other employees will not only make them feel great but also show others that you recognize and reward hard work. Effective leadership is consistent and fair when rewarding employees to avoid accusations of favoritism. 6. Ensure that employees enjoy working Successful students spend a huge portion of their day reading and learning from the best. Employees also spend countless hours in the workplace. Therefore, you need to ensure that the workplace is a fun and enjoyable place to be for everyone. When you create an environment where employees feel comfortable working, they will be motivated to do their best. This doesn’t mean that you have to spend thousands of dollars on installing luxurious items in the workplace. You can create a conducive environment in the workplace by allowing birthday celebrations, coffee breaks and encouraging your employees to have casual and friendly conversations instead of talking about work projects all the time. Conclusion A successful manager is a key ingredient in every organization that wants to grow and succeed. They help in building strong teams and ensuring that initiatives, projects, and other functions perform well. Good leaders have strong communication and interpersonal skills. And anyone can develop these skills. Good leaders build trust, are decisive, problem solvers, dependable, and provide learning opportunities. Managing employees effectively will boost their productivity and performance. And make it easier for the organization to achieve its key objectives. Taking the time to learn from others and your mistakes will pay off in spades in the long run. About Author: Emily Harrinson is one of the most influential editors in London. She has been working in this best paper writing services company since 2006. Her hobby is reading books. But besides that, Emily is fond of sports and music. She is a very positive person.
How To Attract Millennials and Gen Z’ers Into the Construction Industry
How To Attract Millennials and Gen Z’ers Into the Construction Industry
The construction industry is facing challenging times. The average age of workers in the construction industry is 42.5 years. This means that the construction workforce needs new blood within the next 20 years. A study estimates that by 2025, the global workforce will be made up of 75 percent of millennials. And the problem is that for the millennials and Gen Z’ers jobs in construction companies are not appealing. This is why attracting and retaining young construction labor talents is very challenging. If you are looking to attract and retain millennials and Gen Z candidates to your organizations, here are four statistics you should know and ten actionable tips to implement right away in your construction company. 4 Key Stats About The Millennial And Gen Z Workforce They are already planning ahead. Up to 36 percent of millennials and 53 percent of Gen Z employees are keen on leaving their current position within the next two years. Flexibility is important to them. 22 percent of millennials and 19 percent of Gen Z employees reported they are likely to quit organizations that don’t encourage flexible working practices. They are tech-curious. A whopping 91 percent of Gen Z employees report that they would be more attracted to organizations using sophisticated technology. Up-to-date technology infrastructure is important. Organizations using substandard technology are likely to repel 42 percent of millennials. How to attract millennial and Gen Z candidates into the construction industry: 10 actionable tips 1. Give millennials and Gen Z’ers something to be proud of More than ever, millennials are looking for careers that give them a feeling of purpose. A study by Bentley University reports that 84 percent of millennials feel that making a positive impact on the world is more important than being recognized as a professional. This highlights that the next generation of young professionals want to achieve something they can be proud of. To attract millennial and Gen Z candidates, consider putting forward the positive impacts your organization has on the world. If you cannot find any, consider participating in or contributing towards projects that make a difference. These can include supporting community and social development or even protecting the environment. 2. Encourage positive social interactions in your construction labor business When deciding whether or not to work for a company, 52 percent of millennials consider a healthy workplace culture to be important. This highlights that the next generation of talents places a higher value on the company's culture than on its brand. Since most workers in the construction industry cannot afford to work remotely, they very likely spend more time at work than at home. It is critical you encourage positive social interactions within your workforce. Company events, informal gatherings, and other activities that bring your team together can make your company more appealing. Also, consider sharing all these moments on your organization’s social media profiles to get the attention of millennials and Gen Z candidates. 3. Flexibility work-life balance is important Flexibility has gradually become one of the key perks young professionals look for when choosing a job. According to a poll by American Express, 75 percent of millennials agree that a successful organization should have flexible working options. Moreover, respondents of this survey concur that organizations should not impose a rigid structure on their workforce. Millennials and Gen Z professionals value flexibility as it allows them to better manage their work-life balance. If your organization has flexible working options, be sure to highlight these perks in your job vacancies. As mentioned in the section above, use the power of social media to communicate about benefits you offer with your current, and potential future employees. If you currently do not offer flexible working arrangements, consider implementing at least one of the following: flextime, reduced hours, compressed workweeks, or even remote work. 4. Learning and mentorship opportunities for your construction labor force Millennials and Gen Zers seem very interested in active and ongoing learning opportunities. They recognize the need to stay up to date with the latest trends and discoveries. A survey reveals that more than 50 percent of millennials and Gen Z adults believe that regularly updating their skills and knowledge will benefit their careers. To attract young professionals to your construction company, you have to provide them with learning opportunities. This can be in the form of upskilling workshops, coaching from experienced professionals, or even through mentorship programs. Offer these learning sessions at regular intervals to show you care about their personal development. 5. Career development prospects Just like millennials and Gen Zers look for learning opportunities, they also pay extra attention to their career development prospects. A study by Glassdoor reveals that 87 percent of millennials value career progression possibilities. While some may characterize millennials as impatient, it is clear that they are highly motivated and expect to see results as soon as possible. To get the attention of millennials and Gen Z candidates, you must be able to show them what to expect in terms of career growth. Since millennials like to be challenged, show them what they should do to climb a step further. Keep in mind that they may look elsewhere if they realize they do not have any room for career growth. 6. Understand and use their full skill spectrum Different employees, regardless of the generation they belong to, possess different levels of skills. Nothing is more discouraging to an employee than seeing that their skills are underutilized. Studies reveal that only 28 percent of millennials feel their current employer uses their skill set to its full potential. Potential young talents should feel you are interested in understanding their skill spectrum. Right from the interview stage, gauge their complete skill set. From there on, encourage them to fully use their skills in their daily job. Review at regular intervals, and provide adequate feedback so that your new recruit knows how to improve. 7. Decent compensation package The compensation package you offer to your candidates is crucial to their final choice. Your proposition directly reflects their value to your organization. According to a report by MRINetwork, 28 percent of millennials selected “compensation and benefits” to be the top priority when considering a new job. There is no ‘one size fits all’ when it comes to compensation and benefits. Do your homework and see what is being offered elsewhere in the construction industry. Additionally, before putting your offer on the table, plan ahead of time and calculate potential increases in package benefits as your recruit career advances. 8. Supportive company culture Millennials want to be reassured that their job is important and that their employers value them. Feedback, mentoring and coaching young professionals shows your support and belief in their abilities. Moreover, they want to contribute to the success of their organization. Allow your younger recruits to come up with unique solutions and recognize their accomplishments. Linking millennials and Gen Zers with more experienced workers can do the trick. This shows you care about what they are learning and support their development. 9. Clear communication, vision, and targets A clear company vision is especially vital for millennials just starting out in their professions. Business owners may link their vision to their staff by painting the larger picture. This provides employees with a clear feeling of purpose as well as an awareness of how their efforts fit into the overall goal. Clear and concise communication is an absolute must. Prospective candidates should already know where they will fit in right from the interview process. This keeps them engaged, challenged, and encourages them to join your construction organization. If they feel connected to the end goal, this can even inspire them to stick to your company. 10. Encourage innovation and use of technology in your construction business Most millennials and Gen Z’ers have received general education that somehow incorporates the use of technology. Moreover, the last couple of decades have strongly encouraged innovation in almost all industries. These have now become key components of their business thought process. By highlighting your organization’s interest in innovation and making use of the latest technology, you will very likely grab the attention of millennials and Gen Z candidates. Is your next construction project using eco-friendly materials? Are you using apps to track and manage your construction assets? Make it known to the public. The key here is to demonstrate innovative efforts. Off you go With each passing day, the current construction workforce is getting older. The industry needs new blood more than ever, and the competition for talent is getting stiffer. As things stand, it seems there will be no workaround possible. Many construction companies will need to rethink their position and adapt to the aging workforce. Attracting millennials and Gen Z’ers may just be the move to take their business to the next level. About Author: Bryan Christiansen is the founder and CEO of Limble CMMS. Limble is a modern, easy-to-use mobile CMMS software that takes the stress and chaos out of maintenance by helping managers organize, automate, and streamline their maintenance operations.
How to Manage a Team Working From Home
How to Manage a Team Working From Home
In March 2020 the United Kingdom entered a National Lockdown as a result of the Global Covid- 19 Pandemic, and since that point, the employment industry has not been the same due to the requirement for social distancing. According to Statista, in June 2021 44% of 30-39-year-olds were still working remotely and a lot of companies have taken advantage of this change. In this blog, we will discuss how best to manage a remote team, as well as how to help your employees adjust to these changes and how to monitor their workloads. Set Your Expectations from the Offset: The best place to start in terms of managing remote workers is to ensure that everyone has the same understanding of the company’s policy and what is expected of them when working from home. Whether it involves deadlines, how to adapt to using video calling platforms, or even how to structure their day, your employees need strong management guidelines in place to provide them with confidence to work from home and time to prepare for the significant change to the working environment. Due to working from home is such a change from the norm, there are bound to be questions from your employees and it is HR’s job to support them with any queries and worries they may have. Schedule Daily Check-Ins: Scheduling daily check-ins can be beneficial to both the employee and the employer with regards to working from home, but the usual email, Slack, or Microsoft Teams message will not suffice. Video calling has catapulted into success on the back of the global pandemic because it is as close as you can get to real-life interaction without physically interacting. Using a video call program to host check-ins with your employees can help maintain trustworthy and honest communication between the team. A 10-minute video call provides you with peace of mind because you can directly ask how your employee is keeping up with deadlines, what their progress is with a particular project, and even how they are coping working remotely. Resources: Ensuring your colleagues have the correct resources to adapt to working from home is an important part of managing a team remotely. It can be as simple as making sure they each have working headphones to use on their video call meetings to maintain employee engagement. This is important with regards to maintaining team morale and motivation because small barriers to working, such as not having the correct equipment, can cause unnecessary stress and hinder progress on a project. Ultimately you need to ensure that it is as easy as possible for your employees to do their jobs from home. Avoid Micromanaging: The best managers learn to allow their employees to find their best working style. When adapting to working from home, along with following your company policies, your employees do not want to feel like they are being monitored every 5 minutes because that would not be the case if they were in the office. Allowing flexibility in working style or even how an employer prefers to record their progress can help them to feel less micromanaged and more independent. For example, you could set a guideline in place that you want an email by the end of every week with progress, issues and plans for the following week from each of your employees. But, you could give them the choice whether they want to do that in smaller emails throughout the week, or one big email at the end of the week. As long as you get a record of their progress throughout their working hours, how and when they do that before the deadline does not really affect you, but gives them a little more flexibility. Common Issues With Remote Working: Working from home comes with a series of common issues that, if preempted, can be managed successfully: Technology issues are not being fixed very quickly Loneliness from lack of interaction with colleagues Misconstrued communication between the team Reduced team morale Work-life balance Working around children Wifi connection Structuring your day Distractions All of these common issues if not managed properly can have a significant impact on the productivity of your team members therefore it is important to prepare for these situations to arise to help them. How Employers Can Help Remote Working Employees One of the best ways to help your remote working employees is to create a welcoming, honest environment where they feel they can voice their concerns just as though they were working face to face. Being stuck in your home with your problems every day can have a significant effect on mental health and stress levels so if a remote employee feels as though they can talk to somebody in management this can help them offload any problems. Whether it's technical issues, struggling to meet deadlines, or even a decline in mental health, the first step to a solution is communicating it to the correct people, and without the strong foundations of a good colleague relationship, it will be very hard to solve these problems. How to Help Employees Adjust to Remote Working It is highly likely that at least someone in your team will not adapt well to working from home and you need to be prepared for this possibility. A good strategy for managing people in this scenario is to ask the employee to explain what their main issues are and ask them what they think would make it better. Put the ball in their court. This helps because it shows you are willing to listen to them individually and work with them to find a solution which in itself is already helping the employee because they feel less alone with their worries. For example, you may have an older employee who is struggling to adapt to the new video meeting technology and they are feeling worried about not being able to keep up with everyone. Without having a trusting relationship, they would not have opened up to you about this issue but now that you know, you could potentially offer them some training on how to use that particular program which consequently will make their experience working from home a little easier. How to Monitor Employees when Working from Home There are many ways to monitor your employees when working from home ranging from simple communication to more complex technology solutions. You may find it takes some trial and error to discover what method works for your specific industry and your team but here are some options: Track email activity: There is a variation of software available online which allows you to track the activity on your employees’ emails. Everything from how long it takes them to reply, to who they are emailing and even how many emails they send in one day, the email tracking software is available today can provide you a daily report on your employee's email activity. Implement self-reporting: If you fully trust your employees you can implement your own strategy as to how they record their progress to you. It can be as simple as an email each day, a video phone call, or even recording it on a group spreadsheet which is shared so that everyone knows what stage each individual is at. This makes it easier to manage time and identify who needs additional support as well as who is struggling with working from home. Use a Task Management app: Task management apps come in all different sizes and complexities but ultimately their goal is to manage, assign and monitor the progress of projects. They could be useful for monitoring the progress of employees working from home because you can set deadlines and time guidelines so that your employees can plan their days better. About Author: At Centric HR, we provide a range of services to businesses including, health and well-being initiatives, personal coaching, employee performance management software, and culture and values development. If you are struggling to manage your team through remote working and need some guidance get in touch with us today to learn more about our services.
Employee Recognition Explained: What Is Employee Recognition
Employee Recognition Explained: What Is Employee Recognition
Your employees are your greatest asset. They play a pivotal role in the success of your company. As with any other valuable asset, you should nurture and protect them. Bob Nelson, PhD, a motivational speaker and best-selling author once said, "Take time to appreciate employees and they will reciprocate in a thousand ways." This reciprocation includes higher productivity and greater loyalty. According to a survey from Great Place to Work, 63% of employees who were regularly recognized indicated they would be unlikely to leave their job. Recognition also increased productivity, employee engagement, and performance by 14%. Wondering where to start? Or what an effective employee recognition program would entail? Read on to find out more. Overview of Employee Recognition When employees do great work, they deserve to be appreciated for their efforts. Employee recognition is a way to acknowledge the exceptional work of members of your staff: Quality of work Initiative Attitude Personal growth Leadership skills Problem-solving Adaptability One way to do this is through an employee recognition program, a structured company initiative that rewards employees on their: Individual achievements Work anniversaries Milestones Contributions Performance achievements Your recognition program should align with your company's mission, vision, and values. This helps reinforce the company culture you've created. Based on your values, this may be a culture of excellence, success, honesty, and teamwork (see more about company culture software here). Your employees should have a clear idea of their individual goals and how this affects company goals, ideally starting at the time of onboarding. Periodic positive reinforcement and constructive feedback helps them strive toward attaining them, promoting a culture of success and continuous self-improvement. Benefits of Employee Recognition Employee recognition is a win-win situation for both employers and employees. For employees, it fosters pride in their work and gives them a reason to keep on putting forth their best. This increases their level of productivity and sense of loyalty. An employee who trusts their organization is more inclined to contribute to company goals. They look at it as a team effort. They know they have an employer that cares about their welfare as much as the bottom line. In fact, about 90% of employees who received recognition trusted their bosses more as a result, according to the Society for Human Resource Management (SHRM), while only 48% of employees who didn't receive recognition trusted their leaders. The result? Companies with highly engaged workforces are 21% more profitable. Conversely, an employee that resigns because they're unhappy can cost you a lot. It costs just over $4,000 to hire a new employee and an additional $1,000 to onboard them. That's roughly $5,000 for every new employee you hire, according to the SHRM. Fortunately, recognition usually has a rippling effect: It encourages other employees to work together to achieve individual and company goals. Plus, rewarding employees is an effective way to increase productivity, especially if you’re working toward sales goals. Other benefits include: Increasing employee engagement Enhancing company culture Strengthening work relationships Boosting customer service Increasing profitability Increasing employee retention, particularly of top-talent Improving job satisfaction Reducing staff sick days Lowering stress levels at work Inspiring other companies Workmates Self-Guided Tour We’ll show you how Workmates can engage everyone in your organization, recognize their milestones, and drive productivity to new heights. Start Now How to Recognize Your Employees Traditionally, employee recognition is top-down. A manager or supervisor acknowledges the great performance of an employee. It can also involve staff recognition where a team lead recognizes the stellar performance of his/her team or workgroup. You can also expand this to include peer-to-peer recognition as well. This allows co-workers or teammates to recognize each other. Ideally, recognition should involve all the above. However, regardless of the type of recognition in the workplace and whether it’s private, public, or anonymous, it should have the following criteria: Ample resources committed Straightforward and easily understood by all involved Aligned with your company's mission, vision, and values Rewards commensurate with the achievements Take place soon after the employee attains the achievement Well-executed Continuously evaluated for relevance Clear communication of the program is also important. You should introduce new hires to your recognition program during employee onboarding. Managers can then reinforce the program's elements and clarify any uncertainty. Most importantly, an employee recognition program should never be static. It should evolve as both internal and external changes take place. Don't be afraid to get input. Employee surveys are a great way to do that. You can alter your program based on their feedback. For example, whether an employee prefers to be recognized privately or publicly. It’s also important to find out what type of work employees wish to be rewarded for. Do they want to be celebrated for doing a great job on a project or for achieving years of service to the company? If you’ve already implemented a rewards system into your company, see how your employees react when they are recognized. If there is a lukewarm reaction, then you’ll need to tailor your employee recognition program to achieve optimal benefits. Even simple acts of recognition can improve employee morale. This can include expressing heartfelt thanks or apologizing for any miscommunication. Non-work-related gestures also go a long way. Ask a new mother how she is coping with being away from her newborn. Find out how your new employee is adjusting after moving to a new city. Let them suggest ways that you can help with the transition. The key to successful employee recognition is to be authentic. Genuine appreciation efforts are more likely to be welcomed by your staff. All these gestures foster a caring work environment. It's one that any employee will enjoy being a part of. It will make them less likely to leave. “Our staff has praised the increased communication level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More Examples of Employee Recognition Understanding what type of recognition employees want can be a challenge. After all, there’s no one right answer to this question. In general, there are several ways to show your appreciation. We’ve outlined a few of them below. Remember, the better you know your staff, the better chance you have of rewarding them. Bonuses: Monetary rewards can be a great incentive. However, you should tie them to specific performance measurements. Care Package: This can include gift certificates, snacks, games, and a handwritten note from you. It’s even better if the items reflect their personality and interests. Appreciation Days or Events: More formal programs can highlight an employee for a month or quarter. Public Acknowledgement: This can be as simple as a company- or department-wide email, or something more involved like a trophy, plaque, or digital photo display. However, be careful: Some members of staff shy away from public recognition, while others bask in it. Performance Feedback: Giving regular feedback on your employees’ performance helps to boost their confidence. You can deliver individual feedback on a one-to-one level or hold team meetings to offer performance feedback on team projects. Social Media Shout-Outs: Providing shout-outs on your social media platforms is a great way to recognize employees in a public manner. Rewards Platform: You could also create a rewards marketplace where top-performing employees can gain gift cards or subscriptions to magazines or media. Workmates has an integrated newsfeed where the kudo badges are shown and employees can exchange the points for rewards. Coworker Recognition Program: Implement a program that allows peer-to-peer recognition. The recognition doesn't even have to be work-related. It could be something a fellow employee did to get them through a difficult day. Extra Time Off: This could involve giving an employee the day off on their birthday or giving an extended paid holiday over Christmas and New Year. Alternatively, you could offer staff extra paid hours off for achieving specific milestones. Professional Development: Provide professional development, including workshops, training programs, free books and their own training courses. Small Gesture: Gift a bouquet of flowers, offer book tokens, send a thank you note/card, buy a box of chocolates or buy a gift card. Wellness Programs: Providing free gym time boosts employee wellness, as well as productivity levels. It’s a great way to lower stress and anxiety and promote a healthy work-life balance for your employees. Lunch or Dinner: Taking your employees out for lunch or dinner can create some memorable moments for your team. For shyer employees, a one-on-one lunch is a perfect way to say thank you. Make it about them by choosing a location they enjoy. Team Happy Hour: Going for team drinks at the end of the week is a popular way to show your appreciation. Offer to purchase the first round of drinks or plan drinks around a pub event, such as quiz night or karaoke. It’s a great bonding exercise! Team-Building Activity: Paintballing, kayaking, river rafting, rock climbing or other sports are events that show that you value your employees alongside wanting to build relationships between them. Virtual team-building activities are a good way to include and recognize remote employees. Outdoor Activity: Rewarding employees with outdoor activity provides a change of scenery from the four walls of the office and allows employees to engage with each other in another environment. Donating: Find out if an employee would appreciate you donating to a non-profit instead of any monetary reward. This will send the message that you're interested in the things they care about and show that you are willing to help make a difference. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now Author Bio: Auria Heanley is co-founder of Oriel Partners, a boutique PA and administrative recruitment consultancy based in Central London. She is extremely passionate about providing the highest quality of service to both clients and candidates. Oriel Partners’ clients range from global multinationals to small boutique firms, all requiring the same personal service and high-caliber support
加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈
营销拓客

					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
100亿!申通获浦发银行融资支持;全国“最缺工”职业快递员排进前五;马士基下调全球集装箱需求增长预期
100亿!申通获浦发银行融资支持;全国“最缺工”职业快递员排进前五;马士基下调全球集装箱需求增长预期
发改委:三方面着力提升区域供应链韧性 11月2日消息,国家发改委副主任林念修在APEC加强供应链韧性促进经济复苏论坛上表示,当前新冠肺炎疫情和乌克兰危机影响相互交织,全球化进程遭遇逆流,供应链体系紊乱加剧。为进一步提升区域供应链韧性,林念修提出三点倡议:一是走开放创新之路,推进区域贸易自由化便利化;二是走合作发展之路,促进产业链供应链互联互通;三是走低碳转型之路,构建绿色可持续供应链体系。 申通获浦发银行100亿融资支持 11月1日,申通快递与上海浦东发展银行股份有限公司(简称“浦发银行”)在上海正式签订战略合作,协同推进“打造中国质效领先的经济型快递”目标加快实现和申通网络生态圈健康发展。 根据协议,双方将在企业融资、供应链金融、资产证券化、跨境贸易、绿色金融等领域展开长期合作。其中,企业融资方面,浦发银行为申通快递提供100亿元融资支持,助力申通全网在扩能、提质、增效等全方位持续进步。 “最缺工”100个职业快递员进入前五 11月2日,人力资源和社会保障部日前发布2022年三季度全国“最缺工”的100个职业排行。其中,营销员、车工、餐厅服务员、快递员、保洁员、保安员、商品营业员、家政服务员、客户服务管理员、焊工等职业位列前十。 据介绍,与2022年二季度相比,制造业缺工状况持续,技术工种岗位缺工较为突出。物流及运输行业缺工程度有所增加,邮政营业员、道路客运服务员新进排行,快件处理员、道路货运汽车驾驶员、装卸搬运工等职业缺工程度加大。 该排行是由中国就业培训技术指导中心组织102个定点监测城市公共就业服务机构,采集人力资源市场“招聘需求人数”和“求职人数”缺口排名前20的职业岗位信息,综合考量岗位缺口数量、填报城市数量等因素加工汇总整理形成。 海晨股份:新能源汽车是公司寻求业务增量的主要方向之一 11月2日消息,海晨股份发布投资者关系活动记录表,公司近日接受54家机构单位调研。海晨股份称,为应对消费电子出货量下滑,在收入端,公司积极拓展新能源汽车市场,提升市占率;同时也会凭借当年的竞争优势,不断开拓消费电子及其它行业,提升行业内的市场份额,对冲出货量下滑的影响。 新能源汽车业务方面,公司主要为整车生产企业提供从入厂物流、整车仓库到备品备件的管理。前三季度保持了很好的增速,该项业务收入占比不断提升。 海晨股份称,新能源汽车市场处于高速增长中,是公司未来寻求业务增量的一个主要方向。目前除了持续做好已有整车生产企业的服务外,也正努力为部分汽车零配件生产厂商提供服务。同时,公司已积极与多家目标整车生产企业进行商务沟通,寻求业务合作机会。 细分市场内部无创新 一般而言,创新是指在持续的量变中,改变行业的发展路径或者方式。前些年,加盟模式、整合平台等在持续的优化过程不断加速了零担行业的变革。如今,零担行业已经进入了创新模式下的平稳优化阶段,各个企业都在等待规模效益临界点的到来,然后进入下一次的大变革。 实际上,目前的零担行业是仍急速变化的。起码,上游的商流在快速变化,只不过物流提供的产品是相对简单的,只能在模式、运营管理方法、运作设备等方面进行创新。因此创新具有一定的延后性。 零担企业的产品服务基本能够满足客户的需求,这也导致了当下的创新是相当缓慢。快运虽然是发展最快的细分行业,头部高速发展,市场集中度快速提升,但在大创新方面却基本没有成绩。 目前,各个企业的经营模式、运营体系基本已经成熟,都追求的是货量的增长。下一波货量规模临界点到来之前,怕很难有组织、资源或者颠覆现有模式的创新。 快运基本无大创新是因为,其当下的体系能够满足现阶段商流的需求,并且生存条件并不差。而区域零担和专线则不同,全国区域零担企业数百家,专线企业10万家,市场竞争远比快运市场要更激烈。 所以,区域零担和专线的更有打破现状的创新需求,而实际上,区域零担和专线企业都经历了多种创新尝试。 京东发布双11战报:截至11月1日24时累计售出商品超5.5亿件 11月2日,京东发布双11战报,从10月31日晚8点至11月1日24时,京东累计售出商品超5.5亿件,成交额前20的品牌中,中国品牌占比达80%;中小企业和商家在京东11.11赢得增长契机,近5万中小品牌成交额同比增长超100%,近7万中小商家成交额同比增长超100%。高质量农产品-消费升级-农民增收的正循环加速运转,四到六线市场消费增速领先全国。 截至11月1日晚8点,全国超千万家庭已经收到京东11.11开门红第一单。通过智能物流基础设施的应用与升级,全国京东物流亚洲一号智能产业园大规模处理量较去年同期提升超过40%。 满帮大数据:双11预售阶段快递快运类订单环比增长13.7% 满帮大数据显示,2022年10月20日至10月31日,快递快运类订单环比增长13.7%,平均运距为930.87公里。仅预售阶段,货运量就呈现出了较高的涨幅。 预售期,快递类订单收货量最多的省份分别为广东、江苏、浙江、山东、四川。细观城市数据,成都是快递类收货量最多的城市,超越上海,成为购买力最强的新一线城市。增速方面,海南、云南、黑龙江、广东、福建成为快递类收货量增速最快的五个省份。 发货量方面,浙江、江苏、广州、山东、河南是预售阶段全国快递类发货量排名前五的省份,上海则超越苏州,稳坐发货城市头把交椅。 纵观整个预售阶段,快递类货物的热门运输线路也悄悄发生着变化。满帮大数据显示,2022年10月20日-10月31日,快递类订单量最大的线路除了上海、苏州、杭州以外,广州-南宁、杭州-沈阳和昆明-西双版纳也成功跻身前十名。华南、东北部地区的经济联动逐步加深,国内经济内循环也在持续渗透。 马士基下调2022年全球集装箱需求增长预期 11月2日,马士基官微消息,A.P.穆勒-马士基发布2022年第三季度财报。数据显示,第三季度营收增至228亿美元,息税折旧及摊销前利润(EBITDA)增至109亿美元,息税前利润(EBIT)增至95亿美元。第三季度利润为89亿美元,前九个月利润共计242亿美元。过去12个月投资资本回报率(ROIC)为66.6%。 马士基预计,2022年全年实际息税折旧及摊销前利润(EBITDA)为370亿美元,实际息税前利润(underlying EBIT)为310亿美元,自由现金流将超过240亿美元。 鉴于经济放缓的趋势预计会持续至2023年,马士基已将2022年全球集装箱需求增长的预期下调至-2/-4%,而此前预期为+1/-1%。2022-2023年资本支出预期保持不变,为90亿至100亿美元。 鄂州花湖机场正式开启客机腹舱带货功能 11月1日上午11:10时,飞往北京的南航CZ8908航班从花湖机场准时起飞。与以往不同,本次航班上除了前往北京的90名旅客外,还有装载在飞机腹舱的来自顺丰一批222公斤快件货物。这也标志着鄂州花湖机场正式开通腹舱货运业务,朝着建设国际一流航空货运枢纽目标又迈出关键一步。据介绍,鄂州花湖机场后续还将和东航、厦航等航空公司一起开展腹舱带货业务。 圆通国际正式更名为“圆通国际快递供应链科技” 11月1日,圆通速递国际发布公告称,“圆通速递(国际)控股有限公司”改为“圆通国际快递供应链科技有限公司”。 此前9月29日,圆通速递国际公布,董事会建议将公司英文名称由“YTO Express (International) Holdings Limited”更改为“YTO International Express and Supply Chain Technology Limited”及采纳公司中文双重外国名称,由现有的双重外国名称“圆通速递(国际)控股有限公司”改为“圆通国际快递供应链科技有限公司”。 董事会认为,建议更改公司名称符合本集团对未来发展及重塑品牌的战略业务计划,并相信,建议更改公司名称将为本集团提供全新的企业形象,有利于本集团之未来业务发展。 怡亚通:拟10.6亿元投建“怡亚通新经济供应链创新中心” 11月2日,怡亚通公告,全资子公司深圳怡亚通产城创新发展有限公司,与佛山市崇茂企业管理有限公司共同以现金出资方式,出资设立“佛山怡亚通产业创新有限公司”,注册资本为1.5亿元。公司设立上述项目公司用于在佛山地区投资建设“怡亚通新经济供应链创新中心”项目,从事地块建设开发,引领佛山地区产业转型升级。该项目规划总建筑面积约为10万平方米,投资总额不超过10.6亿元。
12大全球供应链新趋势!
12大全球供应链新趋势!
供应链是当今大多数制造业和商业企业的命脉,尤其在全球政治不稳定,劳动力短缺,全球化趋势变化,或者大型流行病期间,以下和大家分享一些最新全球供应链技术和管理趋势。 一、循环供应链 线性供应链很快将被循环供应链所取代,在循环供应链中,制造商翻新废弃产品进行转售。为了应对原材料成本的上涨及其波动性,许多公司选择将其产品分解,重新修复,取舍材料,处理和包装,然后上市销售。 供应链循环可以帮助降低成本,有了循环供应链,公司可以减少在原材料上的消耗,可以降低价格波动的风险。此外,循环供应链可以减少浪费,帮助企业减少对环境的总体影响。政府对回收和废物处理的严格规定也促使企业考虑采用循环供应链。具有可持续做法的企业也可能获得激励,不仅来自政府,也来自消费者,年轻一代更喜欢环保产品。 ALSCO 苏州提供的可循环包装解决方案,将包装材料循环应用,是循环供应链典型案例。 二、绿色供应链 世界各类环保组织和消费者一直在努力为环境负责,推动供应链对环境的危害减小。电力和运输对全球的温室气体排放有着巨大的贡献,因此绿色物流在当今许多公司中迅速受到青睐。例如,环保型仓库具有先进的能源管理系统,该系统使用计时器和仪表来监控所有设施的电力、热量、水和天然气的使用情况。这些系统有助于防止过度浪费资源。电动和太阳能汽车在供应链中的应用也越来越多;这些车辆有助于减少供应链的整体碳足迹。 同样,气候变化带来的环境变化影响了材料和资源的可用性,对供应链造成了潜在的破坏。公司将不得不考虑这些因素,并在必要时寻找其他资源。 采取可持续供应链的企业也将在利润和客户忠诚度方面获得更多收益(尼尔森,2018)。调查显示,超过60%的客户不介意为可持续产品支付溢价。随着绿色消费的兴起,预计未来几年会有更多的公司实施环保供应链流程。 三、整合供应链 未来几年,随着公司寻求与第三方建立合作伙伴关系,供应链将出现更多整合。与第三方服务合作可以帮助公司在提高客户服务质量并降低成本。 例如,更多的企业将整合并开始提供内陆服务,降低整体货运成本,简化供应链。对于经常使用海陆运输相结合的产品的托运人来说,集成尤其有用。通过集成服务,交付时间更短,客户服务也得到改善。亚马逊效应也促使企业尽可能优化其供应链。因此,更多的供应链管理者将与第三方物流供应商(3PL)和科技公司合作。第三方物流供应商提供进出境货运管理,并且拥有更多供应链资源。同样,基于第三方物流的技术允许供应链管理者通过API集成多个管理系统,并将其连接到云。这些集成将使供应链管理者能够克服内部技术解决方案的局限性。Deep Insights洞隐科技整合云计算,AI,IOT等自动化技术,以及云端TMS和WMS等,提供云服务的端到端可视化解决方案,是供应链整合解决方案的优秀应用。 四、劳动力全球化与挑战 一项研究最初预测,到2020年,80%的制造商将在多国开展业务,尽管,随着疫情的爆发,这一增长可能受到了影响,可能推迟了几年。 对更多知识工人的需求等因素影响了劳动力全球化的需求。知识工人——那些能够处理分析、数据,自动化和人工智能等复杂流程的人——将是供应链的劳动力组成部分。 越来越多的公司试图通过将这些工作外包并将业务扩展到美国以外的国家来填补这一缺口。先进的IT系统、协作软件使公司更容易实现全球化。 五、SCaaS 现在还有许多公司都在内部处理其供应链活动。尽管如此,未来我们可能会看到更多的企业采用“供应链即服务”或SCaaS商业模式,并外包制造、物流和库存管理等活动。公司的供应链管理团队将很快发展成为一小群专注于做出战略决策的高端人士。 随着内部供应链团队的规模越来越小,控制塔将变得越来越普遍。这些先进的数字控制塔为供应链管理者提供了供应链的端到端视图。云技术允许供应链管理人员随时随地访问所需的数据。同样,技术创新一日千里,供应链技术将很快“随时可用”。这种方法最初出现在SaaS软件中,它允许公司通过避免基础设施、升级和维护方面的固定成本来减少管理费用。 六、短生命周期产品供应链 随着产品生命周期的缩短,供应链必须发展得更快、更高效。如今,许多公司对所有产品使用单一的供应链,尽管这些产品的生命周期存在差异。未来,公司将不得不开发不同的供应链,以适应这些不同的生命周期并保持盈利。更短的产品生命周期要求公司重新思考其供应链并简化流程,以确保能够跟上对新产品的常规需求。令人担忧的是,截至2017年,43%的小企业仍在进行手动库存跟踪。 七、弹性供应链 供应链仅仅拥有精益流程是不够的;供应链也需要灵活应对市场波动。因此,越来越多的企业正在采用灵活的物流方式。弹性物流使供应链能够根据当前市场需求轻松扩张或收缩。人工智能等技术允许供应链在最小干扰的情况下根据需要进行调整。 弹性物流为供应链中的变量提供了灵活性,包括航行时间表、承运空间、集装箱使用和路线优化。这种可调整性有助于公司更好地处理潜在的问题,如货物积压和空间浪费。因此,企业可以享有更大的稳定性,并在市场波动的情况下保持竞争力。 以下分享几款最受欢迎的供应链管理软件: Brightpearl:一种创新的全渠道管理工具,适用于电子商务企业和零售商,旨在管理订单、库存和客户数据。 Hippo CMMS:一个用户友好的维护管理解决方案,旨在帮助企业管理、组织和跟踪维护操作。 Easyship:一个基于云的运输软件,旨在帮助电子商务企业简化本地和国际运输。 Deep Insights:洞隐科技整合科箭的一体化供应链执行云平台与吉联的航运代理行业解决方案,打通全程供应链,洞察供应链数据新价值,并运用AI技术,实现效率和成本优化。 八、透明供应链和可见性供应链 消费者越来越担心现代商业对环境的影响,同时为了应对各种复杂环境对供应链的影响,公司将需要供应链更加透明。公司已经开始在供应链的可持续性和减少碳足迹的努力方面提供一些透明度。尽管如此,还需要更多地了解供应链对社会其他方面的影响。全球贸易性质的变化也可能导致供应链实践的强制性披露。例如,公司很快将不得不考虑提供报告,说明其供应链对创造的就业机会、采购实践以及劳动力类型和使用的运输方式的影响。披露有关供应链这些方面的信息可以帮助公司提高消费者的品牌形象,并在必要时为遵守监管要求做好准备。 九、区块链供应链 供应链可见性仍然是当今大多数公司最关心的问题,因此越来越多的企业将寻求将区块链技术集成到其供应链中。区块链技术可以帮助使整个供应链更加透明,以最大限度地减少中断并改善客户服务。通过区块链,供应链的所有组成部分都可以集成到一个单一的平台中。承运人、航运公司、货代和物流供应商可以使用同一平台向公司和客户更新产品行程。发票和付款也可以在同一个系统中进行。这种集成简化了整个供应链,并帮助供应链管理者在问题发生之前发现问题。 区块链还为信息提供了无与伦比的保护,因为该技术的去中心化方法可以保护数据不被篡改。所有用户必须同意对数据进行更新或编辑,然后才能实施这些更新或编辑。 十、物联网供应链 除了区块链,越来越多的公司正在实施物联网设备,以提高其供应链的可见性。例如,飞机、卡车和其他运输方式都可以安装传感器,提供运输和交付的实时跟踪更新。仓库和零售店的物联网技术还可以提高生产、库存管理和预测性维护的可见性。公司可以使用所有这些实时信息来主动满足客户需求,最大限度地减少停机时间,并提高供应链的整体效率。 十一、机器人和自动化供应链 机器人技术在改变供应链方面发挥着巨大作用。仅在2019年上半年,北美公司就在16400多台机器人上花费了8.69亿美元。如今,越来越多的公司正在使用无人机和无人驾驶汽车来简化物流运营。公司和消费者可希望无人机有能力运送小商品。自动驾驶汽车也可能更加先进,能够做出自动交通决策。 在仓库中,自主移动机器人将更多地用于加速琐碎的劳动密集型任务。与高效的仓库管理软件相结合,机器人可以大幅提高供应链的生产力。 十二、AI、AR和VR供应链 人工智能(AI)也将在提高供应链效率方面发挥重要作用。该技术用于使用基于先前过程的数据的算法来自动化过程。自动化通过消除人为错误提高了供应链的效率。人工智能还可以识别供应链中的模式,公司可以利用这项技术来预测采购需求和管理库存。这消除了规划和采购中的猜测,消除了规划者反复进行相同计算的必要性,DocuAI智能解决方案就能识别供应链中的各种文件,譬如提单,箱单,发票,托书等,自动提取录入数据,或者自动执行单单相符比对,可以大大减轻人类员工工作量,提高效率。 增强现实(AR)和虚拟现实(VR)也为提高供应链的效率带来了各种可能性。例如,AR设备可以让工作人员更有效地进行多任务处理。公司还可以使用这些设备,通过在现实环境中预测潜在的产品用途,来加强产品开发工作。 作者介绍:曾志宏Lucas,北科大毕业,新加坡国立大学MBA,上海趋研信息联合创始人,曾服务于GE,Rolls-Royce,JCI,Whirlpool供应链部门,致力于货代行业和国际供应链领域流程自动化,智能化和可视化,AI+软件机器人RPA,以及数字供应链,智慧物流等的推广和传播 (微信: 1638881963)。 文章来源:物流沙龙
2023年12大全球供应链新趋势!
2023年12大全球供应链新趋势!
作者 |曾志宏 来源 |物流沙龙 供应链是当今大多数制造业和商业企业的命脉,尤其在全球政治不稳定,劳动力短缺,全球化趋势变化,或者大型流行病期间,以下和大家分享一些最新全球供应链技术和管理趋势。 一、循环供应链 线性供应链很快将被循环供应链所取代,在循环供应链中,制造商翻新废弃产品进行转售。为了应对原材料成本的上涨及其波动性,许多公司选择将其产品分解,重新修复,取舍材料,处理和包装,然后上市销售。 供应链循环可以帮助降低成本,有了循环供应链,公司可以减少在原材料上的消耗,可以降低价格波动的风险。此外,循环供应链可以减少浪费,帮助企业减少对环境的总体影响。政府对回收和废物处理的严格规定也促使企业考虑采用循环供应链。具有可持续做法的企业也可能获得激励,不仅来自政府,也来自消费者,年轻一代更喜欢环保产品。 ALSCO 苏州提供的可循环包装解决方案,将包装材料循环应用,是循环供应链典型案例。 二、绿色供应链 世界各类环保组织和消费者一直在努力为环境负责,推动供应链对环境的危害减小。电力和运输对全球的温室气体排放有着巨大的贡献,因此绿色物流在当今许多公司中迅速受到青睐。例如,环保型仓库具有先进的能源管理系统,该系统使用计时器和仪表来监控所有设施的电力、热量、水和天然气的使用情况。这些系统有助于防止过度浪费资源。电动和太阳能汽车在供应链中的应用也越来越多;这些车辆有助于减少供应链的整体碳足迹。 同样,气候变化带来的环境变化影响了材料和资源的可用性,对供应链造成了潜在的破坏。公司将不得不考虑这些因素,并在必要时寻找其他资源。 采取可持续供应链的企业也将在利润和客户忠诚度方面获得更多收益(尼尔森,2018)。调查显示,超过60%的客户不介意为可持续产品支付溢价。随着绿色消费的兴起,预计未来几年会有更多的公司实施环保供应链流程。 三、整合供应链 未来几年,随着公司寻求与第三方建立合作伙伴关系,供应链将出现更多整合。与第三方服务合作可以帮助公司在提高客户服务质量并降低成本。 例如,更多的企业将整合并开始提供内陆服务,降低整体货运成本,简化供应链。对于经常使用海陆运输相结合的产品的托运人来说,集成尤其有用。通过集成服务,交付时间更短,客户服务也得到改善。亚马逊效应也促使企业尽可能优化其供应链。因此,更多的供应链管理者将与第三方物流供应商(3PL)和科技公司合作。第三方物流供应商提供进出境货运管理,并且拥有更多供应链资源。同样,基于第三方物流的技术允许供应链管理者通过API集成多个管理系统,并将其连接到云。这些集成将使供应链管理者能够克服内部技术解决方案的局限性。Deep Insights洞隐科技整合云计算,AI,IOT等自动化技术,以及云端TMS和WMS等,提供云服务的端到端可视化解决方案,是供应链整合解决方案的优秀应用。 四、劳动力全球化与挑战 一项研究最初预测,到2020年,80%的制造商将在多国开展业务,尽管,随着疫情的爆发,这一增长可能受到了影响,可能推迟了几年。 对更多知识工人的需求等因素影响了劳动力全球化的需求。知识工人——那些能够处理分析、数据,自动化和人工智能等复杂流程的人——将是供应链的劳动力组成部分。 越来越多的公司试图通过将这些工作外包并将业务扩展到美国以外的国家来填补这一缺口。先进的IT系统、协作软件使公司更容易实现全球化。 五、SCaaS 现在还有许多公司都在内部处理其供应链活动。尽管如此,未来我们可能会看到更多的企业采用“供应链即服务”或SCaaS商业模式,并外包制造、物流和库存管理等活动。公司的供应链管理团队将很快发展成为一小群专注于做出战略决策的高端人士。 随着内部供应链团队的规模越来越小,控制塔将变得越来越普遍。这些先进的数字控制塔为供应链管理者提供了供应链的端到端视图。云技术允许供应链管理人员随时随地访问所需的数据。同样,技术创新一日千里,供应链技术将很快“随时可用”。这种方法最初出现在SaaS软件中,它允许公司通过避免基础设施、升级和维护方面的固定成本来减少管理费用。 六、短生命周期产品供应链 随着产品生命周期的缩短,供应链必须发展得更快、更高效。如今,许多公司对所有产品使用单一的供应链,尽管这些产品的生命周期存在差异。未来,公司将不得不开发不同的供应链,以适应这些不同的生命周期并保持盈利。更短的产品生命周期要求公司重新思考其供应链并简化流程,以确保能够跟上对新产品的常规需求。令人担忧的是,截至2017年,43%的小企业仍在进行手动库存跟踪。 七、弹性供应链 供应链仅仅拥有精益流程是不够的;供应链也需要灵活应对市场波动。因此,越来越多的企业正在采用灵活的物流方式。弹性物流使供应链能够根据当前市场需求轻松扩张或收缩。人工智能等技术允许供应链在最小干扰的情况下根据需要进行调整。 弹性物流为供应链中的变量提供了灵活性,包括航行时间表、承运空间、集装箱使用和路线优化。这种可调整性有助于公司更好地处理潜在的问题,如货物积压和空间浪费。因此,企业可以享有更大的稳定性,并在市场波动的情况下保持竞争力。 以下分享几款最受欢迎的供应链管理软件: Brightpearl:一种创新的全渠道管理工具,适用于电子商务企业和零售商,旨在管理订单、库存和客户数据。 Hippo CMMS:一个用户友好的维护管理解决方案,旨在帮助企业管理、组织和跟踪维护操作。 Easyship:一个基于云的运输软件,旨在帮助电子商务企业简化本地和国际运输。 Deep Insights:洞隐科技整合科箭的一体化供应链执行云平台与吉联的航运代理行业解决方案,打通全程供应链,洞察供应链数据新价值,并运用AI技术,实现效率和成本优化。 八、透明供应链和可见性供应链 消费者越来越担心现代商业对环境的影响,同时为了应对各种复杂环境对供应链的影响,公司将需要供应链更加透明。公司已经开始在供应链的可持续性和减少碳足迹的努力方面提供一些透明度。尽管如此,还需要更多地了解供应链对社会其他方面的影响。全球贸易性质的变化也可能导致供应链实践的强制性披露。例如,公司很快将不得不考虑提供报告,说明其供应链对创造的就业机会、采购实践以及劳动力类型和使用的运输方式的影响。披露有关供应链这些方面的信息可以帮助公司提高消费者的品牌形象,并在必要时为遵守监管要求做好准备。 九、区块链供应链 供应链可见性仍然是当今大多数公司最关心的问题,因此越来越多的企业将寻求将区块链技术集成到其供应链中。区块链技术可以帮助使整个供应链更加透明,以最大限度地减少中断并改善客户服务。通过区块链,供应链的所有组成部分都可以集成到一个单一的平台中。承运人、航运公司、货代和物流供应商可以使用同一平台向公司和客户更新产品行程。发票和付款也可以在同一个系统中进行。这种集成简化了整个供应链,并帮助供应链管理者在问题发生之前发现问题。 区块链还为信息提供了无与伦比的保护,因为该技术的去中心化方法可以保护数据不被篡改。所有用户必须同意对数据进行更新或编辑,然后才能实施这些更新或编辑。 十、物联网供应链 除了区块链,越来越多的公司正在实施物联网设备,以提高其供应链的可见性。例如,飞机、卡车和其他运输方式都可以安装传感器,提供运输和交付的实时跟踪更新。仓库和零售店的物联网技术还可以提高生产、库存管理和预测性维护的可见性。公司可以使用所有这些实时信息来主动满足客户需求,最大限度地减少停机时间,并提高供应链的整体效率。 十一、机器人和自动化供应链 机器人技术在改变供应链方面发挥着巨大作用。仅在2019年上半年,北美公司就在16400多台机器人上花费了8.69亿美元。如今,越来越多的公司正在使用无人机和无人驾驶汽车来简化物流运营。公司和消费者可希望无人机有能力运送小商品。自动驾驶汽车也可能更加先进,能够做出自动交通决策。 在仓库中,自主移动机器人将更多地用于加速琐碎的劳动密集型任务。与高效的仓库管理软件相结合,机器人可以大幅提高供应链的生产力。 十二、AI、AR和VR供应链 人工智能(AI)也将在提高供应链效率方面发挥重要作用。该技术用于使用基于先前过程的数据的算法来自动化过程。自动化通过消除人为错误提高了供应链的效率。人工智能还可以识别供应链中的模式,公司可以利用这项技术来预测采购需求和管理库存。这消除了规划和采购中的猜测,消除了规划者反复进行相同计算的必要性,DocuAI智能解决方案就能识别供应链中的各种文件,譬如提单,箱单,发票,托书等,自动提取录入数据,或者自动执行单单相符比对,可以大大减轻人类员工工作量,提高效率。 增强现实(AR)和虚拟现实(VR)也为提高供应链的效率带来了各种可能性。例如,AR设备可以让工作人员更有效地进行多任务处理。公司还可以使用这些设备,通过在现实环境中预测潜在的产品用途,来加强产品开发工作。 作者介绍:曾志宏Lucas,北科大毕业,新加坡国立大学MBA,上海趋研信息联合创始人,曾服务于GE,Rolls-Royce,JCI,Whirlpool供应链部门,致力于货代行业和国际供应链领域流程自动化,智能化和可视化,AI+软件机器人RPA,以及数字供应链,智慧物流等的推广和传播
海外工具
10 个最佳 TikTok 标签生成工具
10 个最佳 TikTok 标签生成工具
TikTok标签,是提升视频曝光度的重要手段。贴上话题标签后,系统将内容推送给目标人群的精准度越大。对该话题感兴趣的用户也可以通过标签看到我们的视频,大大增加了内容的曝光度。 那么,今天就给大家推荐几个强大的标签生成工具,帮助大家在短时间内获得大量用户。 一、标签的作用 1、得到精准的推荐 添加标签的主要原因是迎合TikTok算法机制,让视频得到更多的曝光。TikTok是交互式算法,用户有地域、性别、喜好等标签,账号也有类目、地域、音乐、内容标签,当账号使用的标签越垂直,推荐的用户越精准。 所以我们要对视频打标签,这样算法可以把视频推荐给目标群体,同时由于内容符合目标群体喜好,所以获得更多观看、转化。 2、挖掘潜在粉丝人群 用户如果对某个主题或话题感兴趣,她会搜索该标签,如果你的视频刚好使用了该标签,你的视频就很可能被她看到。 比如:你的视频添加了【#eyeliner tutorial】的标签,这个视频将会归入到eyeliner tutorial主题标签下。 如果你使用了热度很高的趋势标签,你的短视频还可能会再爆。 3、创建自己的流量池 除了使用TikTok上已有的标签外,我们还可以自建标签,从此以后,如果有短视频添加了这个标签,视频就归类在同一个流量池里面了。 比如国货品牌花西子出海,他们就在平台上自创了品牌标签#florasis,从此以后视频中含有#florasis的都会进入到这个池子里面,如果有用户搜索了#florasis,就会被里面的视频无限种草。 二、10个标签生成工具 1 . Rapidtages Rapidtags 是 Tik Tok的主题标签生成器,创作者可以用此软件快速给视频生成适当的主题标签。 Rapidtags的界面使用起来很方便,根据视频主题生成最流行、最热门的主题标签。 不仅如此,还有标签分析器、标签排名和 YouTube 关键字工具这些功能。 2. Megaphone Megaphone 是为用户查找流行 Tik Tok主题标签的工具,它包括主题标签分析、热门主题标签的实时信息、制作独特主题标签的自定义选项等功能。 它还提供了各种用于内容开发和推广的附加社交媒体工具。 3. Ecommanalyze Ecommanalyze 是一个生成器,可让用户根据目标人群、地理位置和产品类别找到 TikTok 上的热门主题标签。 Ecommanalyze上有标签统计、标签竞争分析、基于热门主题的标签建议等功能。 还可以为企业提供各种电子商务解决方案,例如产品研究、竞争分析和受众分析。 4. Rite tag Rite tag为内容生成高质量的主题标签,并提供有关内容文本和图像的完整 TikTok 统计数据。 最好的部分是它可以与你的个人资料集成,为 TikTok 帖子建议最佳标签。 Rite tag可以让你知道哪些标签在 TikTok 上未得到充分利用或被禁止。但Ritetag要付费(49美元/月)。 5. tiktokhashtags 这可能是最好的 TikTok 主题标签生成器之一,它提供了一个简单的工具来查找与你的帖子相关的最佳主题标签。 只需在搜索栏中输入关键字,该工具就会为你的帖子获取最热门和特定领域的主题标签。复制这组主题标签并将其直接使用到你的 TikTok 帖子中,体验令人很好。 无需注册即可开始使用,因为该工具可以免费使用,可以立即开始搜索并获取 TikTok 的最佳主题标签。 6. allhashtag allhashtag拥有出色的功能,可以为你的个人资料创建、生成、分析和研究最佳的行业特定主题标签。主题标签工具允许你生成高质量的主题标签。它为你的帖子提供了最佳和最相关的主题标签列表。 它还允许你专门为你的个人资料创建品牌主题标签,这有助于吸引更多关注者。 重点是免费的! 7.datagemba 主题标签生成器是一款免费的主题标签生成器,可帮助你提高在社交媒体上的排名。该工具提供了最先进的搜索引擎,可提供令人难以置信的主题标签建议,这些建议经过过滤以匹配你的受众和利基市场。该工具使用起来非常简单,具有出色的定位算法。它还提供各种信息丰富的博客来帮助你了解所有功能。 使用主题标签生成器,你可以监控主要竞争对手的主题标签,并构建与你的帖子相关的主题标签建议列表。因此,可以使用此工具为你的内容找到最流行的主题标签。 8. In Tags In Tags 是一款免费的 Android 软件,为创作者的 TikTok 视频提供相关和流行的主题标签。 In Tags 也是根据关键字和短语算法来生成主题标签的,创作者还可以为将来的帖子添加常用标签并分享。 9. Hashtags AI Hashtags AI 是一款 Android 软件,可使用人工智能为 TikTok 等社交媒体网站生成主题标签。 根据内容主题、受众和流行的主题标签推荐合适的主题标签,还包括主题标签分析、主题标签分组、主题标签研究等工具。 在上图就可以看到标签使用率,还可以自定义并存储他们的主题标签列表方便以后使用这一点和Hashtag Expert 差不多。 10. Hashtag Expert Hashtag Expert是根据关键字分析算法根据帖子的内容生成主题标签列表,是一款 iOS 应用程序。 此程序提供了用于创建独一无二的主题标签的自定义选项,还可以搜索特定的主题标签并评估主题标签的受欢迎程度。 常用主题标签可以保存下来,以后用的时候直接点就行了,Hashtag Expert对于想要提高社交媒体帖子的曝光度和参与度的 iOS 用户来说, 是一款很不错的应用程序。 总之,使用标签,可以监控主要竞争对手的主题标签,并构建与你的帖子相关的主题标签建议列表。甚至可以找到不同类别的主题标签,让你知道哪些是趋势,哪些对你的成长无用。因此,使用标签也是非重要的一个环节。
10个免费谷歌工具,帮你快速分析调查产品市场
10个免费谷歌工具,帮你快速分析调查产品市场
Google是全球最大的搜索引擎,作为全球流量第一的搜索引擎,所有的跨境营销都离不开Google,所以今天我们给大家分享10个免费的谷歌工具,帮助我们快速分析调查产品市场。 1、Google Tends 这是谷歌提供的免费工具,用于展示特定搜索词在特定时间段内的搜索频率趋势。 它让用户能够洞察全球范围内某个特定搜索词的热门程度,并且可以按照地理位置、时间跨度以及相关搜索项来进行比较分析。 对于市场调研、内容创作和SEO优化而言,Google Trends是一个极其有用的工具,它能帮助用户更好地理解并抓住当前的搜索趋势。 2、Google search console Google Search Console(简称 GSC)是谷歌推出的一款免费工具,旨在协助网站所有者优化他们的网站,以提升在谷歌搜索结果中的可见度。 该工具可以帮助站长提交网站地图、检查网页索引情况、查看网站的外部链接情况、分析网站流量等。通过谷歌站长工具,站长可以更好地了解其网站在谷歌搜索引擎中的表现,并进行必要的优化. 3、Google Keyword Planner 谷歌官方关键词规划工具,可查询关键词搜索量、竞争程度等数据,这些数据可以被认为是相对准确和可靠的。 我们可以在谷歌广告账户中获取关键词的搜索量,出价,变化情况,竞争程度,页首高低位区间出价等情况,关键词规划师是我们投放facebook设置兴趣爱好词的时候一个很重要的来源。 在关键词建议列表中,你可以看到每个关键词的搜索量范围、竞争程度、预测点击率等指标。通过这些数据可以帮你了解关键词的流行度、竞争激烈程度和潜在的点击率。你可以决定对哪些关键词进行优化,哪些关键词可能不适合你的策略。 例如,一个高搜索量但低竞争的关键词可能是一个很好的机会,而一个低搜索量但高竞争的关键词可能不值得追求。 4、Google全球商机通 挖掘全球商机,当你计划将产品推向国际市场时,了解哪些地区最适合你的产品至关重要。 Google全球商机通是一款免费工具,可以在多种设备上轻松访问,包括手机和电脑。它提供了丰富详尽的产品分类,能迅速为你提供产品的市场排名、获客成本以及商业概况等关键数据。 利用Google全球商机通提供的详尽数据报告,你可以精准定位最佳的目标市场。 5、Google Correlate Google Correlate是一个经常被忽视的工具,但是在生成大量关键词列表方面非常强大。使用此工具的主要原因是能够查看哪些相关关键字也在被搜索。有了这些信息,你就可以开始增加关键字列表(特别是长尾关键词)。 6、YouTube Ads Leaderboard 在YouTube Ads Leaderboard榜单上,你可以发现那些最成功的YouTube广告视频。 当你的网络营销广告缺乏灵感时,观看这些视频可以为你提供极大的启发。它们展示了其他创作者是如何运用创意和营销技巧来吸引观众的。 通过每个月的热门广告视频,你可以紧随潮流,捕捉到客户需求的变化方向,并深入分析这些广告之所以受到欢迎的原因。这将有助于你为自己的产品创造出真正触动人心的广告内容。 7、Consumer Barometer Consumer Barometer是一款洞察消费者行为的免费工具,也被称作消费者晴雨表。你可以通过选择品类或者是相关问题来了解消费者购买产品的最新趋势数据,从而进一步的了解你的目标受众,对于卖家选品来很有参考性。 8、Google surveys “Google Surveys”能让你快速、高效地深入了解消费者的想法。收集所需的洞察数据,以制定更明智,更快速的业务决策,比起传统市场研究,只需要花很短的时间就能完成。 “消费者调查”能为你带来什么呢?简单获取自定义调查;调查真实有效;快速获取真实洞察;将洞察付诸行动。 9、Think with google 你的网站加载速度快吗?体验够好吗? Google推出的免费网站测试平台Test My Site可以为你的网站做出全面的诊断,并且给出优化建议,帮助你更好地运营独立站。 如果你的移动网站响应速度过慢,大多数人会放弃访问。Speed Scorecard是帮助诊断网站响应速度的一个工具。 10、Google Rich Media Gallery 想知道你的广告系列与同行业竞争对手的比较情况,或了解不同格式的效果趋势? 你可以使用Google Rich Media Gallery在各个国家/地区,垂直广告,广告格式和广告尺寸中提取关键用户互动指标,以便你计划和衡量展示广告系列的成功与否。
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
全球峰会
#自媒体#新媒体课堂——自媒体平台知多少?自媒体平台有哪些?
#自媒体#新媒体课堂——自媒体平台知多少?自媒体平台有哪些?
自媒体带起了一波创业者的高潮,做自媒体的主要就是两类人,要么是为了流量,获得用户关注;要么是为了阅读量,广告变现。说白了就是为了名利!有很多人都想做自媒体,但是该怎么做才好呢?做自媒体,写文章虽然重要,但是发文章比写重要10倍以上,只有让更多的人看到你的文章,你的文章才能给你带来更大的价值,一篇文章写出来,你发的平台不对,也不行。今天知道君整理了一些可以免费注册与发布的自媒体平台,如果你把文章发布到这些自媒体平台,你的每篇文章最少都有几万人看到,效果怎么样, 就不用多说了。现在直接分享给大家:微信公众平台微信公众平台,给个人、企业和组织提供业务服务与用户管理能力的全新服务平台。… 给企业和组织提供更强大的业务服务与用户管理能力,帮助企业快速实现全新的公众号服务平台是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.weixin.qq.com今日头条今日头条是一款基于数据挖掘的推荐引擎产品,它为用户推荐有价值的、个性化的信息,提供连接人与信息的新型服务,是国内移动互联网领域成长最快的产品服务之一是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.toutiao.com/百度百家百家是百度新闻的原创内容类平台。每日发布的优质内容将会在百度新闻的网页版、移动端呈现,并被百度搜索和百度其他产品线收录。是否免费:免费操作难度:简单应用类型:全部应用网址:http://baijia.baidu.com/搜狐媒体平台搜狐媒体平台是在搜狐门户改革背景下全新打造的内容发布和分类分发全平台。各个行业的优质内容供给者(媒体、自媒体)均可免费申请入驻,为搜狐提供内容;利用搜狐强大的媒体影响力,入驻媒体和自媒体可获取自己的用户,提升个人的品牌影响力是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.sohu.com/一点资讯一点资讯是一款高度智能的新闻资讯应用,通过它你可以搜索并订阅任意关键词,它会自动帮你聚合整理并实时更新相关资讯,同时会智能分析你的兴趣爱好,为你推荐感兴趣的内容。看新闻资讯,一点就够了!是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.yidianzixun.com/网易媒体平台网易订阅,聚合旅游、时尚、财经、科技资讯、时事新闻、RSS等众多内容,提供个性化的阅读服务是否免费:免费操作难度:简单应用类型:全部应用网址:http://dy.163.com/wemedia/login.html企鹅媒体平台企鹅媒体平台是2016年3月1日,企鹅媒体平台正式推出,腾讯将提供四个方面的能力。是否免费:免费操作难度:简单应用类型:全部应用网址:https://om.qq.com/userAuth/index北京时间号北京时间互联网门户全新领导者,依托强大的推荐引擎与专业的媒体人团队为用户实时呈现最具价值的新鲜资讯。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.btime.com/QQ公众号QQ公众平台聚合着无限可能。凭借16年来积累的8亿用户资源,依托强势平台技术、数据沉淀和社交关系,QQ公众平台将有效聚集品牌和消费者,以开放合作的姿态与你一起打造未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.qq.com/凤凰自媒体“凤凰自媒体”正式更名为“凤凰号”。据了解,凤凰自媒体平台更名后,希望能加快品牌特色化进程,深耕高质量内容领域,由此形成行业差异化竞争格局,实现优质文章在凤凰新闻客户端、凤凰网、手机凤凰网、凤凰视频客户端等渠道的有效分发。是否免费:免费操作难度:简单应用类型:全部应用网址:http://fhh.ifeng.com/login大鱼号大鱼号是阿里文娱体系为内容创作者提供的统一账号。大鱼号实现了阿里文娱体系一点接入,多点分发。内容创作者一点接入大鱼号,上传图文/视频可被分发到UC、优酷、土豆、淘系客户端,未来还会扩展到豌豆荚、神马搜索、PP助手等。是否免费:免费操作难度:简单应用类型:全部应用网址:http://mp.uc.cn/index.html知乎一个真实的网络问答社区,帮助你寻找答案,分享知识。..是否免费:免费操作难度:简单应用类型:全部应用网址:https://www.zhihu.com/钛媒体【钛媒体官方网站】钛媒体是国内首家TMT公司人社群媒体,最有钛度的一人一媒体平台,集信息交流融合、IT技术信息、新媒体于一身的媒体平台。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.tmtpost.com/LIKE.TG+社区LIKE.TG最新又推出了一款扶持计划-『自媒体分享计划』满足条件的自媒体,入驻LIKE.TG+社区,可分享总价值百万资源包是否免费:免费操作难度:困难应用类型:全部应用网址:https://cloud.tencent.com/developer/support-plan?invite_code=oc38tj48tn8qhttp://www.tmtpost.com/虎嗅网聚合优质的创新信息与人群,捕获精选|深度|犀利的商业科技资讯。在虎嗅,不错过互联网的每个重要时刻。是否免费:免费操作难度:简单应用类型:全部应用网址:https://www.huxiu.com/砍柴网砍柴网创立于2013年,是一家拥有全球视野的前沿科技媒体,我们始终秉承观点独到、全面深入、有料有趣的宗旨,在科技与人文之间寻找商业新价值,坚持以人文的视角解读科技,用专业的精神剖析时代,孜孜不倦探索科技与商业的未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.ikanchai.com/i黑马i黑马是面向创业者的创新型综合服务平台,掌握创业创新领域强有力话语权的媒体矩阵,致力于帮助创业者获得投资、人才、宣传和经验。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.iheima.com/雷锋网雷锋网是国内最早关注人工智能和智能硬件领域的互联网科技媒体,内容涵盖人工智能、智能硬件、机器人、智能驾驶、ARVR、网络安全、物联网、未来医疗、金融科技等9大领域。雷锋网致力于连接和服务学术界、工业界与投资界,为用户提供更专业的互联网科技资讯和培训服务,让用户读懂智能与未来。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.leiphone.com/猎云网猎云网坚守用心服务创业者的理念,专注创业创新,互联网创业项目推荐,关注新产品、新公司、新模式,以原创独家报道、分析以及美国硅谷的一手报道闻名业界。为创业者、投资人及相关业内人士提供交流学习、资源对接的桥梁。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.lieyunwang.com/锌媒体锌媒体是一个关注前沿科技资讯、移动互联网,发现以及商业创新价值的泛科技自媒体平台。精选最新科技新闻,分享即时的移动互联网行业动态和以及提供最具商业价值的互联网创业案例,投资案例。提供绝对给力的干货、,在科技与人文之间挖掘商业新价值。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.xinmeti.com/派代网派代网定位为中国电子商务的入口,目前是中国最活跃、最具影响力的电子商务行业交流平台,聚集了大量的电子商务领军企业创始人群。提供电商学习、人才招聘、企业贷款等电子商务综合服务。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.paidai.com/简书致力于开发维护一套集合文字的书写、编集、发布功能于一体的在线写作编辑工具是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.jianshu.com/亿欧网亿欧是一家专注于新科技、新理念与各产业结合,以助力产业创新升级为使命的服务平台。亿欧旗下有4款产品,分别是亿欧网、视也、天窗、企服盒子。自2014年2月9日开始运营后,迅速成为互联网创业者和产业创新者的首选学习平台,是上百家知名企业的首选商业合作伙伴;先后获得盈动资本、高榕资本、盛景网联领投的三轮融资是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.iyiou.com/思达派思达派是专注创业服务市场的新媒体平台,定位“创业干货分享”,一站集成创业经验、教训等干货,帮助创业者少走弯路。同时还将举办各种线下创业分享和交流活动,分享创业心得,对接人脉、资本、以及公关推广等资源。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.startup-partner.com/界面界面是最受中国中产阶级欢迎的新闻及商业社交平台,旗下拥有精品新闻业务界面新闻、专业投资资讯平台摩尔金融及中国最大独立设计师电商网站尤物。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.jiemian.com/爱范儿聚焦新创和消费主题的科技媒体,成立于 2008 年 10 月,关注产品及体验,致力于“独立,前瞻,深入”的原创报道和分析评论,是国内唯一一家在产业和产品领域同时具有强势影响力的科技媒体。旗下现有 ifanr.com、SocialBase.cn、AppSolution、玩物志、创业及产品社区 MindStore 等多个细分领域的知名产品。是否免费:免费操作难度:简单应用类型:全部应用网址:http://www.ifanr.com/36氪36氪为您提供创业资讯、科技新闻、投融资对接、股权投资、极速融资等创业服务,致力成为创业者可以依赖的创业服务平台,为创业者提供最好的产品和服务。是否免费:免费操作难度:简单应用类型:全部应用网址:http://36kr.com如果一篇文章在一个平台一天有100个阅读量,在50个平台上就是5000阅读,那么10天呢,一年356天呢,可能前期会辛苦一点,但是你需要坚持,越到后面,你在互联网上发布的文章越多,加你的人也会越多,而且这些文章将会在多年以后都能够继续为你带来流量,有的人两年前写的文章,现在还有人看了还会加v信。外加两个,趣头条,惠头条。有的人可能会问,这么多平台,发文章比写文章还累!额。。。。。。你需要学会找工具,早就有人开发出来了一键发布功能,一篇文章可以同时发布到多个自媒体平台上!什么工具呢?百度一下,你就知道!以上,是今天给大家提供的一些思路,希望对大家有帮助!这些仅仅是各大门户网站的自媒体开放平台,没有精确到各种类型的全部平台,如小视频类app、综合视频类网站都没有开始说,由于篇幅的原因,留到以后再进行补充吧。
1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
全球代理
 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
全球支付
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
广告投放
2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
LIKE精选
LIKE.TG |出海如何有效识别与管理电商客服敏感词
LIKE.TG |出海如何有效识别与管理电商客服敏感词
在电商行业,客服是与客户沟通的桥梁,而敏感词的管理则是保障品牌形象和客户体验的重要环节。随着电商市场的竞争加剧,如何有效地管理敏感词,成为了每个电商企业必须面对的挑战。本文将详细介绍电商客服敏感词的重要性,以及如何利用LIKE.TG云控系统进行高效的敏感词管理,LIKE.TG云控系统在出海中的作用。最好用的云控拓客系统:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel什么是电商客服敏感词?电商客服敏感词是指在与客户沟通时,可能引起误解、争议或法律问题的词汇。这些词汇可能涉及到产品质量、售后服务、品牌形象等多个方面。有效管理敏感词,不仅能避免潜在的法律风险,还能提升客户的满意度和信任度。敏感词的分类品牌相关敏感词:涉及品牌名称、商标等。法律风险敏感词:可能引发法律纠纷的词汇,如“假货”、“退款”等。负面情绪敏感词:可能引起客户不满的词汇,如“差”、“失望”等。敏感词管理的重要性保护品牌形象提升客户体验避免法律风险敏感词的使用不当,可能导致客户对品牌产生负面印象。通过有效的敏感词管理,可以维护品牌形象,提升客户信任度。良好的客服体验能够提升客户的满意度,而敏感词的管理则是提升体验的关键之一。通过避免使用敏感词,客服人员能够更好地与客户沟通,解决问题。在电商运营中,法律风险无处不在。有效的敏感词管理可以帮助企业规避潜在的法律问题,保护企业的合法权益。LIKE.TG云控系统的优势在敏感词管理方面,LIKE.TG云控系统提供了一系列强大的功能,帮助电商企业高效地管理敏感词。敏感词库管理实时监控与预警数据分析与报告LIKE.TG云控系统提供丰富的敏感词库,用户可以根据自己的需求进行定制和更新。系统会自动识别并过滤敏感词,确保客服沟通的安全性。系统具备实时监控功能,可以随时跟踪客服沟通中的敏感词使用情况。一旦发现敏感词,系统会及时发出预警,帮助客服人员及时调整沟通策略。LIKE.TG云控系统还提供数据分析功能,用户可以查看敏感词使用的统计数据,从而优化客服策略。通过分析数据,企业可以更好地理解客户需求,提升服务质量。如何使用LIKE.TG云控系统进行敏感词管理注册与登录设置敏感词库实施实时监控数据分析与优化首先,用户需要在LIKE.TG云控系统官网注册账号,并完成登录。用户界面友好,操作简单,方便各类用户使用。在系统内,用户可以根据自身的需求,设置和更新敏感词库。添加敏感词时,建议结合行业特点,确保敏感词库的完整性。通过LIKE.TG云控系统的实时监控功能,用户可以随时查看客服沟通中的敏感词使用情况。系统会自动记录每次敏感词的出现,并生成相应的报告。定期查看敏感词使用的统计数据,用户可以根据数据分析结果,及时调整客服策略。例如,如果某个敏感词频繁出现,说明该问题需要引起重视,及时优化沟通方式。常见问题解答LIKE.TG云控系统安全吗?敏感词库是否可以自定义?是的,LIKE.TG云控系统采用了先进的安全技术,确保用户数据的安全性。系统定期进行安全检查,保障用户信息的隐私。用户可以根据自身需求,自定义敏感词库。LIKE.TG云控系统支持随时添加和删除敏感词,确保库的及时更新。在电商行业,客服敏感词的管理至关重要。通过有效的敏感词管理,不仅可以保护品牌形象、提升客户体验,还能避免法律风险。LIKE.TG云控系统作为一款强大的敏感词管理工具,能够帮助电商企业高效地管理敏感词,提升客服质量。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 点击这里
LIKE.TG |出海电商客服敏感词与敏感词大全推荐指南
LIKE.TG |出海电商客服敏感词与敏感词大全推荐指南
在全球化的商业环境中,出海电商成为了许多企业拓展市场的重要选择。然而,跨国经营带来了语言、文化和法律等多方面的挑战,尤其是在客服领域,敏感词的管理显得尤为重要。本文将深入探讨出海电商客服敏感词的重要性,并推荐适合的客服系统,帮助企业提升客户体验和品牌形象。最好用的出海客服系统:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel什么是出海电商客服敏感词?出海电商客服敏感词是指在与客户沟通时,可能引起误解、争议或法律问题的词汇。这些词汇可能涉及品牌形象、产品质量、售后服务等多个方面。有效管理敏感词,不仅能避免潜在的法律风险,还能提升客户的满意度和信任度。敏感词的分类品牌相关敏感词:涉及品牌名称、商标等。法律风险敏感词:可能引发法律纠纷的词汇,如“假货”、“退款”等。文化敏感词:在不同文化背景下可能引起误解的词汇。出海电商客服敏感词的重要性保护品牌形象敏感词的使用不当,可能导致客户对品牌产生负面印象。通过有效的敏感词管理,可以维护品牌形象,提升客户信任度。提升客户体验良好的客服体验能够提升客户的满意度,而敏感词的管理则是提升体验的关键之一。通过避免使用敏感词,客服人员能够更好地与客户沟通,解决问题。避免法律风险在出海电商运营中,法律风险无处不在。有效的敏感词管理可以帮助企业规避潜在的法律问题,保护企业的合法权益。三、推荐的客服系统在敏感词管理方面,选择合适的客服系统至关重要。以下是一些推荐的客服系统,它们能够帮助企业高效地管理敏感词,提升客服质量。LIKE.TG云控系统LIKE.TG云控系统是一款功能强大的客服管理工具,提供了敏感词库管理、实时监控和数据分析等多种功能,帮助企业有效管理客服沟通中的敏感词。敏感词库管理:用户可以根据自身需求,定制和更新敏感词库,确保敏感词的及时更新。实时监控与预警:系统具备实时监控功能,可以随时跟踪客服沟通中的敏感词使用情况,及时发出预警。数据分析与报告:提供详细的数据分析报告,帮助企业优化客服策略。ZendeskZendesk是一款全球知名的客服系统,支持多语言和多渠道的客户沟通。其敏感词管理功能可以帮助企业避免使用不当的词汇,提升客户体验。多语言支持:适合出海电商,能够满足不同国家客户的需求。自动化功能:可以设置自动回复和智能问答,提高工作效率。FreshdeskFreshdesk是一款灵活的客服系统,提供了丰富的功能和自定义选项,适合各类电商企业使用。自定义敏感词库:用户可以根据行业特点,自定义敏感词库。多渠道支持:支持邮件、社交媒体和在线聊天等多种沟通方式。如何有效管理出海电商客服敏感词建立敏感词库首先,企业需要建立一份全面的敏感词库,涵盖品牌相关、法律风险和文化敏感词。根据市场反馈和客户沟通的实际情况,定期更新敏感词库。培训客服人员对客服人员进行敏感词管理的培训,使其了解敏感词的定义和重要性,掌握如何避免使用敏感词的技巧。使用客服系统进行监控通过使用合适的客服系统,如LIKE.TG云控系统,企业可以实时监控客服沟通中的敏感词使用情况,及时调整沟通策略。数据分析与优化定期查看敏感词使用的统计数据,企业可以根据数据分析结果,及时调整客服策略。例如,如果某个敏感词频繁出现,说明该问题需要引起重视,及时优化沟通方式。常见问题解答出海电商客服敏感词管理的难点是什么?出海电商客服敏感词管理的难点主要在于文化差异和法律法规的不同。企业需要深入了解目标市场的文化背景和法律要求,以制定合适的敏感词管理策略。如何选择合适的客服系统?选择合适的客服系统时,企业应考虑系统的多语言支持、敏感词管理功能、数据分析能力等因素,以满足自身的需求。如何处理敏感词的误判?企业可以通过客服系统的反馈机制,及时调整敏感词设置,避免误判。同时,定期对敏感词库进行审查和更新。在出海电商的过程中,客服敏感词的管理至关重要。通过有效的敏感词管理,不仅可以保护品牌形象、提升客户体验,还能避免法律风险。选择合适的客服系统,如LIKE.TG云控系统,能够帮助企业高效地管理敏感词,提升客服质量。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服
LIKE.TG |如何高效管理多账号推特?最好用的 Twitter多开工具
LIKE.TG |如何高效管理多账号推特?最好用的 Twitter多开工具
在今天的社交媒体营销世界,Twitter无疑是一个强大的平台,尤其是在全球范围内。无论你是企业营销人员、内容创作者,还是网络推广者,Twitter的强大影响力让它成为了一个必不可少的工具。然而,随着Twitter账号管理的需求增加,许多人开始寻求高效的多账号管理解决方案——这时候,“多账号推特”和“Twitter多开”变得尤为重要。通过多账号管理,你不仅可以针对不同的受众群体定制个性化的内容,还能够扩展你的社交圈子,增加曝光率,提升品牌影响力。但传统的手动管理多个Twitter账号无疑是一个耗时且繁琐的任务,特别是当你需要频繁切换账号时。在这个时候,使用专业的工具来实现Twitter的多开管理显得至关重要。一个高效的Twitter多开工具能够帮助你同时管理多个账号,避免账号之间的冲突,提高运营效率,甚至还能避免被平台封禁的风险。最好用的Twitter多开工具:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel解决方案:LIKE.TG让多账号推特管理变得轻松如果你正在寻找一个可靠的解决方案来进行多账号管理,那么LIKE.TG Twitter获客大师系统是一个值得考虑的选择。LIKE.TG不仅支持多个Twitter账号的云端管理,它还具有支持Twitter多开的强大功能。通过LIKE.TG,你可以:批量管理多个Twitter账号:你可以在同一设备上同时登录并管理多个Twitter账号,大大提高工作效率。免去频繁切换账号的麻烦:LIKE.TG让你轻松在多个Twitter账号之间切换,避免频繁登录登出带来的困扰。实现自动化操作:LIKE.TG支持自动化发推、自动回复、自动关注等功能,帮助你在多个账号上保持活跃状态。了解更多有关LIKE.TG的功能,可以访问我们的官网:https://www.like.tg。为什么选择LIKE.TG的Twitter多开系统?选择LIKE.TG的Twitter多开系统,你不仅能享受高效的账号管理,还能够利用其智能化的功能提升营销效果。以下是使用LIKE.TG进行Twitter多开管理的几个优势:高度自动化精准的用户定位安全性保障如何使用LIKE.TG实现高效的Twitter多开?使用LIKE.TG的Twitter多开功能非常简单。只需要几个简单的步骤,你就可以开始管理多个Twitter账号了:登录Twitter获客系统账号设置Twitter账号:在LIKE.TG的控制面板上,你可以输入你的多个Twitter账号信息,并开始批量管理。定制化操作规则:你可以根据不同的目标,设置每个Twitter账号的自动化操作规则,如定时发推、自动点赞、自动关注,私信发信息,采集粉丝等开始运行:点击“启动”,LIKE.TG将脚本自动帮助你执行这些操作,并且你可以在任何时候查看每个Twitter账号的实时数据和表现使用LIKE.TG,你能够轻松实现Twitter多开管理,提高工作效率,提升Twitter账号的活跃度和互动率。多账号推特与SEO优化:如何提升Twitter的流量与排名?Twitter不仅是一个社交平台,它也是SEO优化的重要组成部分。通过高效的多账号管理和内容推广,你能够提升自己在Twitter上的曝光率,从而为你的品牌带来更多的流量。以下是利用Twitter进行SEO优化的几种策略:增加推文的互动量定期更新内容使用关键词优化建立链接LIKE.TG Twitter获客大师系统 为Twitter多开管理提供了一个高效、自动化、安全的解决方案。不论你是个人品牌的经营者,还是企业营销人员,通过LIKE.TG,你都能轻松管理多个Twitter账号,提升账号活跃度,增强品牌影响力,进而获得更多的关注和转化。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区
加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈