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Guide to Employee Rewards and Recognition Budget
Guide to Employee Rewards and Recognition Budget
The workforce of the 21st century not only needs good pay and benefits but also appreciation from the management and peers to boost their engagement and productivity. While most companies already have some kind of incentive program to motivate their employees, many are just starting to implement rewards and recognition programs that their employees appreciate. The success of such programs relies on having a robust strategy that is backed up by a steady budget. Before you go ahead with working out your employee rewards and recognition budget, it is essential to consider variables such as the overall goals, recognition methods that the employees appreciate, and the existing budget allocated. With all that said, here is how you arrive at a rewards and recognition budget: Start from existing employee recognition budget Even companies that have no formal recognition programs have some budget allocated for rewards and recognition from employee benefits. The issue with not having a strategy is that companies might end up spending more than necessary, or in some cases, less. The rewards can be in the form of employee celebration activities, lunches, or thank you cards. The initiatives in such instances have little accountability and no tracking of the budget, making the whole process inefficient. So how much should you spend on employee recognition realistically? One recent work survey by SHRM found that the number should be greater than 1% of the payroll. The HR professionals in the survey reported that the recognition programs were “excellent” when the budget was at least 1% or more of the payroll. Depending on the profitability some organizations might spend higher and even go up to 10% of the payroll. What is essential to understand is that rewards and recognition programs are a cost-effective way to boost employee morale and productivity and save on the losses incurred from disengagement and attrition. An added benefit is that companies can also promote themselves through job advertisements and social media that they are a desirable employer. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now Consider the impact of your rewards and recognition program If you are setting up a rewards and recognition program, it is done with the goal of making a significant impact on the employees. Consider the stats: a study by AttaCoin revealed that 88% of the respondents agreed that companies should reward employees effectively but only 41% believed that their employers did so. Going further, an effective rewards program made 90% of the respondents feel that their work made a difference. Also note that employee productivity will grow to 1.7% annually. Effective rewards and recognition program has to be frequent, timely, specific, visible, and value-based to motivate employees to become highly engaged. And there are benefits to it; companies with employees who are highly engaged are 21% more profitable. In the same survey, it was found that 69% of employees are willing to work harder if they were better appreciated by their employers. This shows the power of recognition as it is human nature to be perceived as valued by our fellow peers. While monetary incentives are strong motivators, recognition needs to be varied and performed at different levels as was found in a recent employee engagement report. When it came to highly engaged employees, 84% of them had received recognition for going the extra mile. Improving employee experience doesn'tneed to be difficult - or expensive! Learn how Type of Rewards and Recognition Program Whether you have allocated based on a percentage of the payroll or set a flat amount, the recognition budget per employee can be split into any of these popular recognition programs: Spot awards Spot awards are popular with the new generation of the workforce as it is based on immediate recognition. The employees are awarded on the spot for a task well-done or a specific project. Spot awards are a wonderful choice when it comes to frequent and ongoing recognition. They help to recognize and reinforce behaviors and efforts that are valued by the company. Performance recognition Performance recognition relies on the output of employees and they are a great way to boost engagement in teams. The recognition rewards motivate employees to reach targets be it in sales or in other programs such as safety or wellness initiatives. Performance recognition also relies heavily on reinforcing expected behaviors through rewards. Social recognition Social recognition appeals to our need to be appreciated and rewarded by the group. It can also be used as a way to reinforce organizational culture. Platforms for social recognition allow all the initiatives to be visible in one place and employees earn points that can be redeemed in the form of gifts or merchandise. This form of recognition has gained more popularity since the work-from-home culture became the norm. Service awards program This is the traditional model of appreciation that has been around for decades. With a service awards program, employees are recognized for their long service to the organization. It is known to improve employee retention as studies show that a milestones program makes employees in the US stay for an average of two more years. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Other recognition ideas on a budget To diversify your rewards and recognition program, you can also try: Perks and Benefits: Non-monetary benefits seem to have even more impact on employees than cash prizes. Offering gift cards or coupons for their favorite brand adds a personal touch to the rewards program. Benefits on specific brands, restaurants, eCommerce multi vendor marketplaces, fitness centers, and digital rewards are good places to start. Anniversary/Festival Incentives: Gifts for anniversaries is how the company can demonstrate their appreciation for the employee’s tenure. Gifts on festive occasions such as birthdays, festivals, and the birth of children also add a thoughtful, personal touch. Social media appreciation: Apart from the recognition you give the employee on the company’s internal platform, recognition on popular social media platforms can go a long way in boosting the employee’s morale. Recognition of achievement on a social media platform where friends and family of the employee can view the appreciation is a great self-esteem booster. Peer-to-peer recognition: Having their peers appreciate them for a job well-done is sometimes more effective than having the higher management do the same. Peer-to-peer recognition is known to boost employee engagement. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More Important Considerations for employee rewards and recognition budget Streamline rewards and recognition on one platform Whether the organization has a few dozen employees or a few thousand, having a single platform to manage rewards and recognition programs is easier when it is digitized. Technology platforms help manage the programs effectively and save money over traditional ways of management. The platform helps everybody stay on the same page and gives a holistic view of the rewards and recognition program to the respective departments. Tailor the approach for high impact Depending on the specific goals of your department or the organization, tailor the program to fit what you want to prioritize. Since the costs can vary significantly with the type of program chosen, you need to scale the rewards and recognition efforts to match the goals. So how do you reward employees on a budget without going overboard? Use a peer-to-peer program to suit the budget instead of a festival incentive or milestone-based award. Peer-to-peer programs are highly rewarding while being low-cost per transaction. Watch out for unforeseen costs What catches the HR departments by surprise are the hidden fees associated with some platforms in the forms of technology fees, set up charges, and shipping and handling charges. When planning employee recognition ideas on a budget, it becomes even more important to be precise about the costs involved. Keep Taxes in mind To avoid a nasty surprise in the form of additional penalties slapped on your program, start your budgeting keeping taxation in mind. Cash awards and other prizes can be considered as taxable income under the law while some reward programs are exempted from it. So ensure that your tax advisor is kept in the loop from the beginning of the budgeting process. This is also the time when having a single platform to manage rewards and recognition saves tremendous amounts of time and effort by keeping the information in one place. Spread out the employee recognition budget on different programs When you set up your rewards and recognition program on a single platform, it becomes easier to show appreciation in many different forms ranging from social media shout-outs to highlighting accomplishments during important meetings and offering gift cards. The variation adds more meaning to the recognition and rewards employees in a manner that they are most satisfied with. Therefore spread out the budget into several programs other than the norm such as health and wellness, upskilling programs, employee referrals, and more. Conclusion Rewards and recognition are an integral part of the strategy to boost the morale of the modern-day workforce and make them more engaged, productive, and satisfied with their job. So how much do you budget on employee rewards and recognition such that it gives the most bang for the buck? The simplest answer is greater than 1% of the payroll. However, there are advantages to pushing it higher in organizations where recognition is at the core of the talent strategy. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Recognition & Rewards System For The Remote Employees
Recognition & Rewards System For The Remote Employees
Employees spend ample time of their day working for your company. So, it is very important that they get recognized for all the hard work they do. In a traditional office setting, it is fairly easy to communicate appreciation for a completed task. However, with the current remote work scenario, it has become tougher for managers to show appreciation. And there is a higher chance of employee satisfaction drop because of the lack of recognition. According to a study, an employee who has gotten recognition is 63% more likely to stay with you for long periods of time. Whereas another study says that productivity increases by 31% when employees are happy and well-engaged. All these study results only make it more obvious that we need to focus more on making the employees happy. We should also mention that implementation of Recognition and Reward programs has in itself has become a tedious process. This blog will detail all the things that you need to know about setting up an efficient Recognition and Rewards system for your remote workers. Steps to Implement a Recognition and Rewards Program Step #1: Assessment During this phase, you should take a look at the existing RR program. For understanding the current program, reviews from your employees will be helpful. This is where the actual assessment starts. You will be running focus groups that aim to assess the effectiveness of the current RR program. The focus groups you organize must enable your employees to voice their opinions. And hence, it is always better to have separate focus groups for the management level employees and others. Get to know what your employees feel about your current reward system and how you can improve them. The next step in assessing your current RR is by conducting employee satisfaction surveys. These surveys must focus solely on asking questions about the appreciation they get in the remote workspace and how it affects their attitude. The final step in the assessment phase is writing a report on what changes you need to implement on the system. Furthermore, the report should also elaborate on the level of employees who would be directly impacted by the change in the system. For example, if you have remote employees working at different managerial levels, you should address level-specific issues in your report. Step #2: Design Ascertain which characteristics of employees will earn rewards and those that won’t. Your aim during this step is to design a model that offers benefits for the employees at the right time. Because, when it comes to remote work, late recognition is close to no recognition at all. In this step, you will also be concentrating on coming up with the types of rewards that you can give to your employees. For example, it may be incentives, or something as simple as gift cards. Step #3: Execution Now that you have completed designing the new Recognition and Rewards System, you must implement it in your organization. You can execute the program for your remote team by addressing the following factors: Eligibility Remember the eligibility criteria you set during the design process? Put that into action by setting up an employee rewards software solution. For a remote team, there’s a high chance of forgetting your back-end employees. Eligibility criteria will let you be more inclusive and make sure that a spectrum of employees gets rewarded through your newer system. Support from top management During the execution process, make sure that all the leaders approve of such a large-scale operation. Let them get involved and show their support for the program. For example, if you decide to recognize an employee’s talents through social media, a simple comment from the top management can make the employee’s day. And thus, improve their engagement. Measurement Ensure that before you reward an employee, they have met the criteria for completing a task. Remote working conditions can sometimes make it tough to effectively measure milestones. So, it is necessary that you implement a proper system that lets you gather all the required data. You can also use this data to determine the progress of a project. Training Training your employees to get accustomed to the new program is vital for its success. Employees should not feel forced to achieve the newly set goals for rewards. Instead, you should train to easily understand the benefits of the new Recognition and Rewards system. Communication is the only tool that will help make this process easier for you and your employees. Furthermore, assure them that the remote working condition will not in any way affect the rewarding system of the organization. That is how you get your employees to work with proper motivation. Step #4: Evaluation Like any other managerial process, this one also has an evaluation phase. This is a step overlooked by many failed reward program managers. The needs of employees constantly change, and so should the rewards. For instance, instead of just appreciating an employee on a Zoom call, post an appreciation post on your social media platforms. It will help them boast about their achievement among a bigger and more personal audience. You can start your evaluation by preparing a before and after document. Various Ways In Which You Can Encourage Remote Workers In this section of the blog, we will discuss the various ways in which you can show your appreciation for remote workers. If you give both onsite and remote workers, try to create a Recognition and Rewards system that prioritizes remote workers. There are many hurdles when it comes to implementing this for remote workers. But, everything is surmountable. Let us give you a few ideas for engaging your remote team. Provide technology allowance Technology plays an important part in making remote work possible. So, consider awarding your remote employees with an allowance to purchase better equipment. Offer workspace upgrades Assume that you got valuable new clients through the hard work of a single sales employee. Get them new upgrades for their home workspace. Buy them a comfortable chair as a symbol of appreciation. Let the other remote employees know about such benefits. Post this on social media to motivate others. Provide health insurance In these trying times, it is vital to take care of your employees’ health. Why not offer them healthcare benefits. There are many other things apart from health insurance that can interest your employees. For example, a gym membership, or a simple health drinks package. Provide access to further learning opportunities If you believe that an employee will be of more use after a certain academic program, why not enroll them in it. Fund them for research, course, or a training module that will help them progress in their field as well as in the organization. Offer them break time When a team of remote workers has completed a certain task successfully, give them a break from work. It may not be entirely productive at the moment. However, it will have a positive impact on the employees’ attitude towards your organization. Which eventually improves your employee retention rates. Conclusion Technology has made Recognition and Rewards systems easier to implement. Cloud solutions offer customizable options that let you have more control over your rewards program. It will help you provide timely rewards and recognition for your remote employees. Pro-tip: Communicate with your employees to arrive at the best decisions. More connection equals the success of the program. About Author: Hetvi works as a Product Associate at Refrens.com - Online Invoice Generator India's most powerful platform for freelancer's growth. She has worked for some renowned companies as a Brand and Digital marketing associate. You can follow Refrens.com on Twitter, LinkedIn and Instagram.
Mastering the Art of Remote Job Interviews: 10 Essential Tips for Success
Mastering the Art of Remote Job Interviews: 10 Essential Tips for Success
A typical remote interview is conducted almost entirely over the phone, the typical interviewee will often get the opportunity to answer questions either over the phone or on Skype or as a voice-over the telephone. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now What is an Effective Remote Job Interview? Over the phone is significantly more popular than Skype, but is also more interviewers' preference for their work. This is because over the phone is more personal and interviewers can hear what the interviewee sounds like. Telephone interviews are conducted very differently than in-person interviews, so it's important to know some of the typical things to avoid so you can get the best. For many, a remote job interview is a chance to get a foot in the door for a company that may not have a local presence. This can be a great opportunity for people who live in a rural area, have a disability that limits them from being physically present for an interview, or don't have a car. Remote job interviews are less common than in-person interviews, but they are becoming more popular. In order to get the most out of your interview, it's important to have specific tips on what you should do before, during, and after the interview. Before the Interview: Unplug from your current work environment and make sure your Internet connection is strong, learn about the company's mission and any notable projects. Complete your research on the company, including employee reviews. How to prepare for your Effective Remote Job Interview The keys to preparing for an interview are to review your resume, think about your strengths, do your research on the company, and get clear on the questions you want to ask. It is possible that you may one day have a remote job interview. Maybe you're a military spouse. Maybe you're a recent college graduate who just moved to a new city for a new job. Maybe you're a family caregiver who has been searching for a new job but has been unsuccessful in your search because the job requires a lot of travel that you can't do for family reasons. In any of these cases, you may be interviewing for a job that you will have to do remotely. 1. One way to ensure that your tone of voice is appropriate is to practice modulating your voice volume. One way to do this is to take a deep breath and then speak, rather than speaking right away. 2. Start by following best practices Before you ever arrive at an interview, make sure to honor the following best practices: Research the company, including their mission, values, and history Put together a portfolio of your skills and accomplishments Pick a professional outfit Pick a professional hairstyle Pick a professional makeup look Pick a professional outfit for your interview. 3. Set up your interview gear. Arriving at the company with good energy is key. It makes a good first impression and leaves a better impression on those you are meeting, as well as those observing. Make sure your phone is fully charged. Bring a small notepad with you to take notes on questions that come up or bring a laptop to take notes on the spot. Often working in an interview is the same experience people have at work. You need to be productive in the time you are given. Bring any technology you need to accomplish this. Charge it the night before. 10 Tips to Have an Effective Remote Job Interview in 2021 To learn more about giving access to vital HR and work information — even when they're not in the office. Download our ebook now. Download now 1. Prepare to Answer Questions Since it can be very difficult to come up with a perfect answer to a difficult question, employers will often ask their potential employees to prepare for an interview by thinking of some questions they might be asked. Here are some potential questions and the best way to answer each one. Describe yourself. I am an accomplished individual with strong interpersonal skills. What are your strengths? I stay organized, am an excellent problem solver, and am capable of multitasking. What are your weaknesses? I can be impatient at times, but I also work hard to overcome that. How has this company made an impact on your life? 2. Find a Quiet Room Remote interviews are becoming more popular in the world of business, but many companies are struggling to make them happen. Small office spaces, high internet speeds, and modern technology are all making this type of meeting possible. But the one thing that remains the most difficult is finding a quiet meeting place. A recent study showed that 74% of employees surveyed agree that quiet meeting rooms, such as conference rooms and private offices, are the most important thing for a successful remote meeting. It's important to find a room where there isn't any noise, and the first question to ask is, "Is it quiet?" A common location to find a quiet room is a conference room. There you'll likely need to reserve the room for the interview, but you don't need a formal reservation. Networking with a remote person is a different experience from networking with a person from a secure company with central offices. Remote workers don’t have the same conveniences. 3. Be Ready to Answer Questions Many folks don't realize that there is a correlation between the position they hold and how they answer questions. It's important to understand the appropriate response and how you should give it. For instance, one may typically hold a degree depending on their particular position. This degree should be stated in the appropriate response. There are some questions that if answered, could reveal confidential information or personal opinions. 4. Use Headphones Tired of having a video conference in a noisy conference room? Consider using a conference call service in which both participants will have a conference call session in their own conference room. You’ll be able to have a much more effective and comfortable interview that way! 5. Avoid Distractions Distractions can be a problem during remote interviews. Maintain a professional tone and be mindful of the time of day. For example, it may be difficult to concentrate on your interview if you’re using your laptop and the TV is on in the background. 6. Tell the Truth One of the most important aspects of an effective remote interview is trust. Make sure you are being honest about your responsibilities so you can be confident that you are demonstrating that you are a hard worker who can put in the time. The interviewer will appreciate that you are not taking the job lightly and are willing to commit to it. 7. Be Wary of Camera Angles In order to be successful in a remote interview, you need to make sure that your image is clear and recognizable. To ensure that, adjust the camera angle so the interviewer has an unobstructed view of you. It's also important to prepare for technical problems before the interview. Make sure you have your laptop charged and with you for emergencies. You can't be sure how long the interview might go, so plan accordingly. If you need to cut the interview for any reason, just say something like "I'm sorry, I'm needed back at the office." 8. Avoid Giving Extensive Personal Info The interview process can be a nerve-racking experience for anyone. Getting the job is the ultimate goal, but there are many variables that can affect the outcome, such as how you present yourself during the interview. Those who are interviewing remotely should be mindful of the distances that separate them during the process. Wave your hand to see if they want to go to the next question. Do not be overly personal. It is important to stay professional and to avoid making assumptions about the other person. It is important for the interviewee to communicate well and to be prompt. This will provide the interviewer with all the required information they need to make an informed decision. 9. Use Google Docs for communication Modern technology has come a long way just recently. I've been using email for communication at work for years, but these days, many companies are moving towards more digital forms of communication. One tool that has really caught on in the past year or so is Google Apps - which is made up of Gmail, Google Calendar, Google Docs, etc. The majority of my colleagues have switched to Gmail at my workplace. It's pretty easy to use and contains most of the features that you would expect from an email provider like filters, spam protection, and the like. What really sets Gmail apart is that it is integrated with other Google Apps that can be accessed through the browser. 10. Schedule the interview for a specific hour You should always specify a time for your interview. Keeping your appointment is important for both parties. Employers will appreciate your punctuality and you will be able to start on time, or at a time that best suits you. You can also give yourself enough time to arrive at your interview on time, as well as to prepare for questions they may ask. To be punctual, it is best to specify an absolute start time, as opposed to a specific date and time. It will allow both parties to be as prepared as possible as it can be difficult to plan your schedule around an absolute timeframe. Regardless of your time zone, it is important to remember that the interviewer is inviting you to their office and they have a certain comfort level in being in a separate office. Remote interviews are a challenge for everyone, but be sure to show up a little early to account for any delays. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Author Bio: Kashyapi Prajapati has been involved in the world of accounting software, SEO and cloud computing from a very long time and currently, she is working as a lead content writer with Cloudwalks, a QuickBooks cloud hosting service which offers affordable QuickBooks hosting pricing. Cloud computing and SEO is what she eats and drinks.
5 Creative Employee Reward Ideas
5 Creative Employee Reward Ideas
One of the most cost-effective ways to improve the performance of your organization is simply to start recognizing –– and rewarding –– the great work of your employees. According to Quantum Workforce, when employees believe their efforts will be recognized, they are 2.7X more likely to feel highly engaged at work. That’s important because a meta-analysis from Gallup reveals that high employee engagement leads to: 41% lower absenteeism 17% higher productivity 24% less employee turnover in high-turnover organizations 59% less turnover in low-turnover organizations Whatever industry you’re in, rewarding your employees makes sense from a business perspective. But what should that look like? Get inspired with these five creative employee reward ideas. Creative Employee Reward Ideas to Boost Company Morale: 1. Offer Top-Performing Employees a Gift Obviously, people love gifts, so what better way to reward the amazing work of your employees or celebrate work anniversaries than buying them a present? However, not all presents are likely to yield the desired results, with more than eight in ten employees admitting they have received a corporate gift they didn’t want. It seems there are some definite no-nos when it comes to buying employee gifts. For instance, branded company swag –– T-shirts, pens, mouse mats, and the like –– might seem like an obvious gift, but it turns out almost three-quarters of workers prefer to receive gifts that don’t feature their company logo. What’s more, things like gift cards and coupons are a perennial favorite in the world of employee incentives. It’s easy to see why: they effectively shift the burden of choosing a gift from the leadership team to the individual team member. Yet in reality, they leave employees feeling cold, with three-quarters describing gift cards as less meaningful than “actual” gifts, and nearly nine-tenths admitting they ended up losing the gift card or forgetting it had a balance. Okay, so gift cards and company swag are out. But that doesn’t mean you need to delete gifts from your list of creative employee reward ideas. Instead, try the following: Buy them art: If you know the employee and their interior design preferences, buy them an art print to hang up at home. Give them some budget to redecorate their workspace: According to the University of Exeter's School of Psychology, giving employees control of their workspace layout makes them happier, healthier, and up to 32% more productive. Choose a gift that fits their routine: Personalization is an important element of effective employee gifting. If they love the gym, upgrade their membership or pay for some classes. Can’t live without coffee? Buy them a membership to a coffee club. Donate to a charity of their choice: We all have favored charities. Ask them to choose a good cause and make a donation in their name. 2. Applaud Their Performance In Words When it comes to creative employee reward ideas, you might assume that physical gifts are a far more effective incentive than mere words. Yet research suggests otherwise. As the previous section demonstrates, gifts can often have the opposite effect, leaving employees feeling like their efforts aren’t really appreciated. On the other hand, meaningful words that speak to their abilities and achievements can have a big impact. According to a survey of more than 100,000 employees published in the journal Strategic HR Review, verbal praise is the number one way that employees like to be shown appreciation in the workplace, cited by 47% of respondents. Importantly, “verbal praise” doesn’t have to mean speaking to the employee one-to-one. Per the study, it also includes: Written praise Recognition in front of fellow team members Speech in front of a large group Rather than a few words around the water cooler or in the canteen, try recognizing exceptional performance via a handwritten note –– something the employee can keep and look back on when they need a little extra motivation. You could even start a company newsletter that is sent to employees every week. This newsletter could include the names of employees that have exceeded expectations. This way you get to congratulate them in a way where everyone hears about it as well! Or, for maximum impact, consider applauding them in writing on social media. Don’t forget to tag them! For example, Attorney Brian White Associates recognizes their top-performing employees on social media to make sure they know that they are appreciated. Social media is a great way to interact with your employees- past, present, and future. Companies are realizing this and it is about time that yours does too. 3. Give Them More Control of Their Work-Life Balance No matter what industry your business lies within- even if you absolutely love your job and can’t wait to get into the office every morning, it’s still important to switch off when you get home. So it’s worrying that 60% of Americans have an unhealthy work-life balance. This doesn't just affect employees; it can damage their organizations too. Research from Prudential discovered that 25% of Americans plan to look for a new job after the pandemic, with work-life balance named as one of their top priorities. In short, if your employees don’t get enough downtime, there’s a good chance they’ll leave, so it makes sense to incorporate work-life balance in your employee reward ideas. There are lots of ways to do this. An obvious solution is through flexible working. If they’re a trusted employee, give them greater control over their working hours. Maybe they’d prefer to start and leave earlier, take a shorter lunch break, or do half-days on Fridays and make up the hours throughout the week. If it makes them feel appreciated, improves their work-life balance, and doesn’t affect the quality of their work, there’s literally no downside. But it doesn’t stop there. Work-life balance doesn’t necessarily mean spending less time in the office; it also means making the most of your home life (and doing less of the things you don’t enjoy). To that end, you could add house-cleaning services to your list of employee incentives. Pay for a cleaning service for a month and they don’t have to worry about doing the dishes or hanging up their laundry during their downtime. Or you could simply give them a parking spot –– or upgrade their existing space –– so they can park closer to the office and cut time from their commute. That means more time to unwind in the morning, so they come in feeling fresher and happier. 4. Enrol Them In a Subscription Box Subscription boxes –– that is, a type of delivery service that brings exciting new products straight to our door every week, month, or quarter –– have been one of the retail success stories of the past decade. Their popularity started to wane somewhat, only for the sector to receive a timely shot in the arm from the pandemic. Since 2020, the number of consumers with retail subscriptions has increased by an astonishing 99%, with one in five consumers now having access to at least one subscription, according to research from PYMNTS. Given that people love subscription boxes, it makes sense to include them in your mix of employee incentives. But how to do it? Firstly, it’s about getting the right box. From makeup and snacks to bath products and wine, there’s a practically limitless choice in the subscription box market. Ideally, you’d let the reward recipient choose their favorite subscription box (up to a certain monthly value). Alternatively, you can try negotiating discounts with subscription box providers in multiple categories, then offer employees a choice from your short list of “preferred providers”. Another element to consider here is the duration of your reward. Typically, when you “gift” an employee, your reward is a one-off purchase. With subscription boxes, that might not be the case; you could be paying for months. Get around this challenge by offering a maximum value of the subscription. For instance, you might award them a subscription of up to $100; it’s up to them whether that pays for a full year of cheaper service, or three months of a more expensive one. You could also offer employees the ability to further their knowledge in their sector. This could mean investing in their education by paying for a course, a certification, or an educational retreat. This really shows employees that you care about their careers and are willing to invest in them. For example, if your SEO consultant is doing great work, show them you noticed by offering them a paid for SEO certification that could help them grow. 5. Organize a Night Out for Them Their Work Friends Company cultures are built on the people we work with. If you employ a bunch of positive, generous, empathetic people with can-do attitudes, chances are your culture will have a distinctly feel-good edge. On the flip side, if your employees tend to be more “glass-half-empty”, it might not matter what employee reward ideas you come up with –– they still won’t feel satisfied and engaged. So it’s no surprise that our work relationships are one of the biggest factors in determining whether or not we’re happy at work, according to research from the Institute of Leadership Management. Lean into this by rewarding entire teams rather than individual employees. Has your sales team landed a big contract? Your account managers secured a huge upsell? Or did your front-line delivery team hit a key deadline or receive amazing feedback from a client? Pay for them to go out for dinner, buy them theater tickets, or put some money behind the bar at the local happy hour. That way, you’re not just making them feel valued as individuals; you’re bringing the whole team closer together and improving your workplace culture in the process. It’s a double win. Bringing it All Together Ultimately, there’s no such thing as the “right way” to do employee incentives. Rather, the creative employee reward ideas that work best for you will depend on the type of people you employ and the practicalities of your workplace. If you work in a laboratory with strict hygiene controls, it’s probably impractical to let an employee redecorate. And if you’re in a busy city center, a parking space might set you back thousands of dollars. Your best bet is simply to ask your employees how they’d like to be rewarded. Whether that means showering them with gifts, paying for experiences, or simply offering more meaningful verbal feedback, listen to them and make it happen. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
How to Celebrate Employee Appreciation Day Every Day
How to Celebrate Employee Appreciation Day Every Day
If you're a team leader, manager, or owner, can you think of the last time that you told your team they were doing a great job or that you appreciate them? If you have to think about the answer for a long time, that's not a great sign. All too often, employee appreciation is either grossly overlooked or attempted with too little sincerity. When this happens, employees don’t feel truly recognized and respected for their hard work. But it's never too late to change that. While celebrating Employee Appreciation Day is a good start, it’s actually far more important to show appreciation for your team members in some way every day. By investing time and energy into the self-esteem, confidence, and sense of value that your employees have day to day, everyone benefits from this healthy dynamic of mutual respect and gratitude. Better employee retention, higher performance, improved productivity, and increased employee engagement within the workplace are all-natural by-products of regularly showing how valued each person is. While gift cards, ice cream, and other tangible rewards are a great way of showing employees appreciation, below, you’ll find some simple but highly effective employee appreciation ideas that add value to your team members' daily lives and enhance your company culture. 1. Provide a Comfortable Working Environment Physical comfort is a basic need for any worker. But going a little bit above and beyond can demonstrate your desire to make their day as comfortable and stress-free as possible. Invest in ergonomic chairs, add some indoor plants, and make sure the office is always looking clean and inviting. Maintain great care of the spaces your employees occupy, as it shows continued effort on the company’s part to make their days as pleasant as possible. If employees work remotely, ensure that they have the tools they need to get the job done. Working from home is already fraught with additional challenges. Ensuring your employees have a comfortable set-up with the right tools and equipment can reduce stress and improve morale. 2. Regularly Ask for Employee Feedback Many times, management is clueless about how to really please employees. But there’s a simple solution: asking. Holding feedback sessions, creating a “suggestions” box, and sending out feedback surveys can help bosses stay in the loop about what kinds of rewards and expressions of gratitude are appreciated most. You can also use one of the SurveyMonkey alternatives, as long as your survey is simple and easy to fill by your employees. By making sure that employees from every level are provided with the space to speak up about new ideas or issues that concern them, you can hear directly from them how they’d like to be treated and what changes they might like to see in the future. It also provides an opportunity for managers to pick up on any bullying, harassment, mismanagement or otherwise that may be happening behind the scenes. 3. Celebrate Birthdays and Work Anniversaries Creating a birthday tradition in the workplace gives employees something extra to look forward to once a year. Plus, it provides everyone with a wonderful excuse to get away from their desks and enjoy a slice of cake! Keep a birthday calendar in a communal space to help employees get to know each other better and give everyone an annual opportunity to feel celebrated. You can do the same thing with work anniversaries or other life events. 4. Provide Mental Health Days Most organizations offer sick days and personal days, but few provide days off for mental health. These days are particularly beneficial to those suffering from anxiety, depression, or even high stress. However, they’re also good for when employees feel burned out or in need of a short break to prevent serious mental health issues. Just like sick days, you can offer mental health days in a limited yearly supply, with the option to extend them if a serious issue arises. Giving your employees time to nurture their mental health shows that you care about them as a person and not just for what they can do for the company. 5. Be Flexible With Paid Time Off Giving your staff members paid time off is a great way to show appreciation. You can award them additional vacation days that they can use at their leisure or dole out a few hours at a time with late starts, long lunches, and early quitting time. This gives them more time to spend with their family or do something else that they enjoy. 6. Cater Lunch or Provide Snacks Employers can show appreciation through various food-related gestures that cater to the tastes and preferences of their employees. Here are some ways to incorporate food as a form of appreciation: Employers can arrange for catered lunches to be brought into the office from popular local restaurants or specialized catering services that offer a variety of cuisines. Arranging for food trucks to visit the office provides a unique and enjoyable experience. Set up a well-stocked snack bar with a variety of healthy and indulgent options like fresh fruit, nuts, yogurt, chips, chocolates, and soft drinks. Providing breakfast treats such as bagels, pastries, or a smoothie bar on certain days of the week can be a delightful way to start the day. 7. Make Celebrating Achievements the Norm As previously stated, showing employee appreciation isn’t just about one day; it’s about creating a culture of appreciation. Give positive feedback when your employees accomplish a small task or a big project. This feedback can be in the form of an e-mail or by stopping at their desk. Everyone has different comfort levels, so get to know your employees and what form of communication they are most comfortable with. Or send out a company-wide email acknowledging your employee's hard work, recent success on a specific project, or anything similar. Other co-workers will most likely respond to the email, adding other congratulations and resulting in an even bigger act of gratitude. One way you can implement this is by sharing your employee of the month through email. They will love the praise and be happier knowing you want to share their successes with the whole company. Setting up an employee recognition program is another way to give everyone the opportunity to be recognized, and it helps promote productivity in the workplace. 8. Speak Out Against Discrimination Having a company culture that refuses to tolerate any form of discrimination and aims to be as inclusive as possible is essential. However, taking measures to frequently discuss what that means will improve the employee experience and everyone’s sense of safety and empathy. No employee should be made to feel uncomfortable or discriminated against by any person or policy within (or outside of) the working environment. Show your appreciation for employees belonging to a minority or often discriminated groups. Make it easy for them to bring up concerns and normalize zero-tolerance for bias, bigotry, and discrimination of any kind. 9. Offer Career Advancement Upskilling is one of the most desirable factors in employment positions. Now, more than ever, employees want to know that there is room for them to grow and expand their careers. Offering career development programs is one great way to give them exactly that. The rapidly changing world of today means that constant reskilling and retraining exercises are necessary for certain employment roles to stay relevant. Implementing an upskilling program is one of the most useful, valuable, and future-oriented gifts a company can give its employees. 10. Give Career-Based Incentives One of the most practical ways to show your appreciation for employees is to give them rewards based on facilitating their current job. A bigger working space, a private working space, and mentorship are all highly valued rewards by strategic employees. Using job-based rewards as incentives for high performance shows that your company is ready and willing to compensate for hard work with realistic opportunities for individual career advancement. 11. Establish an Employee Recognition Program A great way to show appreciation is to set up an employee recognition program. Appreciation through awards is a reminder of their excellent work. Awards can range in cost depending on the company, but we have a list of ideas for employee appreciation awards to get you started. Another slightly more involved way is to use gamification to show your appreciation. For instance, you can have each team member claim a task. For each task completed, your team members will receive points associated with the value of their completed tasks. You can then allow employees to redeem their points using a corporate rewards portal. In the portal, you can offer anything from vacation days, to work-from-home days, or even scholarships for continuing education. 12. Offer Gym Memberships Employers can demonstrate commitment to their employees' well-being by offering free or discounted gym memberships, or by investing in an on-site company gym. These perks offer a convenient way for them to relieve stress, improve physical health, and boost mental clarity, all of which can enhance productivity and job satisfaction.For companies opting to build an in-house gym, it can encourage a healthy work-life balance, foster greater team bonding as colleagues may work out together, and ultimately, reflect the company's investment in its employees' long-term health and happiness. 13. Get Social Your company’s social media pages are an excellent place to share some good news. You can use your social media channels to recognize employees on special days, such as their anniversaries or birthdays. You could also post a photo along with a blurb highlighting an employee’s contribution to your company. You could also list fun and interesting facts about them that their current workers may not know. Or, you could write a glowing LinkedIn recommendation for a star staff member. This kind of recommendation can help them find success in their current role—and in the future. The Final Word: Always Be Authentic However your company chooses to celebrate achievements, express its appreciation, and reward employees, the most important thing is that it’s done with authenticity.People can pick up on forced or disingenuous gratitude far more easily than you’d think. That kind of expression is only going to cause a wave of eye-rolling and resentment within the workplace. Neither of which are good for the employees nor the company side they work for. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About the AuthorThis article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
How To Maximize Employee Retention
How To Maximize Employee Retention
Gone are the days where you join a company straight out of school and work there until you retire. Today, people are not afraid to tell their employers what they want or to shop around for a better offer somewhere else. Employee retention is one of the toughest challenges businesses of all sizes and shapes are facing—even in a global economic downturn. So, what does this mean to business owners? Is it possible to keep hold of great employees, or do you just accept that low employee retention rates are the normal state of things? The truth is, you will never stem the flow completely. However, with the right work environment and strategies in place, you can make your business as attractive as possible to good employees and make them want to stay longer. 6 Strategies To Retain Employees Ready to find out how to keep your employees from jumping ship? Let’s dive in. Start With The Right People A good team at work is critical to keeping people hired for longer. You don’t necessarily need everyone to get along all the time. But you need everyone to show motivation and feel that everyone else is pulling their weight. Employees start to feel disillusioned if they believe they are doing more work than others on the team. When hiring new team members, think about their work ethic and personality. You want to try to ensure they will fit in with the rest of the company, and the general company culture. You can do this by getting more established team members to come and sit in on the interviews once candidates get to the final stage of hiring. Treat Them Like Individuals Stats show that people want to be heard and want to know that their needs are being taken into account. In order to do this, you need to have regular conversations with your team in group settings as well as in one-on-one settings. This should take place in both the conventional work environment and in more casual settings, like having lunch or a cup of coffee outside of the office. This will make your employees feel like you are recognizing what they bring to the company. When meeting with employees, remember to ask about how they are doing, both personally and professionally. They may have some great ideas about how other employees could improve the business or their own workflow. They may also be going through something tough or struggling with work-life balance, which could impact their performance and need some attention from you. Set Clear Expectations Another critical part of building a strong, positive relationship with good employees is to make sure that everyone knows where they stand. A business relationship is all about meeting expectations. This means that both you and your employees need to understand exactly what they’re expected to achieve. It’s also important to have this conversation up front in the hiring process, and then continue having it as new work or projects come up. If you want to promote employee engagement and make them feel empowered and confident in their work, you need to be available for questions. They should never reach the end of a project or piece of work only to hear that it isn’t what they should’ve been doing, or that it wasn’t done correctly. Offer Healthy Incentives The more important an employee is to your business, the more you should be giving them in terms of incentives to stay with the company. This includes perks, such as flexitime or financial rewards in the form of a bonus. When people get rewarded for hard work, loyalty or talent, they feel more inclined to stay where they’re recognized. Additionally, if other team members see their colleagues getting recognized and rewarded, it could very well motivate them to work harder to get the same bonuses and perks. Recognition and reward don’t always have to cost business owners days off or bonuses. You can also acknowledge a job well done simply through a company-wide email to tell everyone that a project is completed and these are the staff members who made it happen. However, the more tangible the acknowledgment, the better employees will feel, especially in the long term. Invest In Employee Development People are often looking for opportunities to grow. If they feel like they have stagnated in a company or have gone as far as they can in their careers in one place, they will start to look elsewhere for work. As a business, you can find ways to offer professional development. This can be through paying for courses or training a number of employees to use software that streamlines operations. You can even give people room to switch gears within your company if it’s large enough. Programs like this are great because they build up the skillsets within your business, as well as show your employees that you care about their personal development. Your faith in them is likely to be rewarded with their loyalty and continued motivation to excel at work. If you aren’t sure where to start with an employee development program, ask your staff members what they want. In your meetings and catch-ups, talk to them about where they see themselves in the future and what jobs they want to be doing. This should give you plenty of information about how to structure a development program or what kind of courses you could invest in. Be A Leader The position of business owner or boss is something that so many strive for or yearn for. However, they don’t realize that you need to actually be a leader if you want your employees to be happy and stay with the company long term. An effective leader inspires people to follow them and inspires loyalty in any number of employees. A regular boss is easy to leave when another job opportunity comes up. Satisfied Employees Equal Retention Success Creating a happy, healthy, and productive workplace is the key to employee retention. Focusing on maximizing employee experience and satisfaction goes a long way towards training workers who are an integral part of your business. Start implementing these employee retention strategies now and you should see the difference. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Recruitment Tips For Startups: Hire From Day One
Recruitment Tips For Startups: Hire From Day One
Hiring processes have evolved tremendously across all industries due to a global competition to attract the best talent. If you're new to the market, these startup recruiting tips are likely to be helpful. Usually, behind creating a startup, there is a unique value proposition; but to develop that unique proposition, you need to create a unique team. When a company is created, the founding team has a double challenge: making the startup profitable (in the shortest time possible) and building a team that helps fulfill the dream. Probably among the priorities of the first stage will be: Meeting minimum revenue to stay afloat. Keep customers happy as they come in. Develop a model that aims for profitability in a given period of time or accelerate the process in the next investment round. What will help you achieve these goals? Invest in building a great team This advice will most likely seem premature if you are a startup. Besides, if almost 80% of hiring teams capture the best talent, how do you stand out from the already positioned competition in the job market? We'll show you how to attract the candidates you need to boost your startup and fulfill your dream in this insight. Hire from day one If you are just launching into the entrepreneurial world, you and your founding team likely have an endless list of tasks. Maybe your proposal is still being validated in the market, you barely have clients, and you're focused on staying afloat. This is the scenario of almost all startups when they go to market. So how do you go about "hiring from day one"? It's just as hard as finding a quality research papers help service. Most startups don't think about hiring until they need to hire: they need to scale quickly after raising a round of investment, the product has been well received, and more people are needed for the sales team, or support, or customer success... or all of them. This type of situation forces you to accelerate processes and hire quickly, running the risk of spending a lot of resources and time identifying candidates. However, you can prepare the ground and start recruiting long before you have the conditions to hire. Here's how to do it! Build your employer brand from the start Just because you're not in a position to offer new jobs from day one doesn't mean you can't start your hiring process. When you have already set out to attract the right candidates, it will be easier to know each other. For his part, the candidate will already know your organization, its values, and how it works. From the company's point of view, you will have one or more profiles that you will have followed up, and it will be easier for you to attract them. There are many employer branding strategies that you can develop from the beginning with very economical actions. You can share the backstage of your company on social networks, the workspaces, testimonials from the team, useful content to build a community of followers (among whom your future hires may be found), etc. Work with talent pools "Hire all the time" is an idea that you should embrace and be able to convey to your team. It doesn't matter if you will be in a position to sign a contract in a few months. If you can identify early the people you want to add to your team and work strategically to attract that talent, you will be more likely to fill the available positions with the people you want. That's what working with a talent pipeline is all about. How can you do it? Participate and encourage your team to join online discussions and events in your industry. This will help them prepare, make the brand visible, and perhaps make the first contact with future hires. Also, if you want to go a step further, work from the beginning on your Career Site and use it as a priority channel to make your employer brand visible. Work on your web positioning and, even if you don't have vacancies available yet, share the offers you intend to publish soon. This way, future candidates will have an idea of the opportunities they can expect. Create a hiring plan Having a hiring plan can be very useful in setting goals and setting the course for your startup's growth. It helps to answer and map out actions based on these three basic questions: What needs to happen in the business to make a specific hire? How much time will you need to make that hire once the vacancy is posted? When should you start promoting the available vacancy? It is a common mistake for companies to start promoting their job openings just when they need to hire. As I said initially, this leads them to rush the process, and they do not always consider whether the new hire meets the candidate profile they need. Think of job offers as you think of your product It is likely that, even though you have generated a talent base from your employer branding strategies and other organic actions, you are considering running advertising campaigns to drive recruitment. This is where many companies "get carried away" and replicate traditional models for new hires: Contact with recruitment agencies, campaigns on every job board out there, endless requirements to fill the position, and so on. However, candidates now play a much more active role in the labor market, bringing new strategies to the table to attract the right candidates. Establish a starting point. If sales strategies are evolving and you are constantly considering new ways to make your product attractive, why not do the same when finding the ideal talent for your company? Define your "ideal candidate" profiles Should you have only one ideal candidate profile? In this insight, we offer you some ideas to don't limit yourself when assessing various candidate profiles. It might surprise you how valuable it is to bet on the diversity of talent in companies. However, just as it happens when you define your ideal client, you must segment and identify the profiles that fit your needs. To define your Candidate Persons and boost an effective recruitment campaign, you must take into account: What technical skills are indispensable? What soft skills will you take into account to consider them? Should they have previous experience in similar companies? What aspects do they value in an organization, and how can you satisfy them? What characteristics do they need to meet to be "compatible" with the company's culture? What social media platforms do they consume? What communication channels are most effective for contacting them? The answers to questions of this type will allow you to better focus your strategy and opt for techniques closer to inbound recruiting. Among the main advantages, two stand out: You will be able to identify the most effective channels to promote your offers. You will create ads better adapted to your target. Don't turn the job description into a list of requirements It's simple. If you are clear about who you are trying to hire, the description of your job offer and all the messages you use to promote it should be attractive to those profiles. Don't focus on the requirements. Instead, highlight what you offer your future employees and how they will benefit from joining your team. View onboarding as an investment You've probably read a lot about the importance of providing a good candidate experience. Most companies are very clear about this and strive to ensure it. However, contrary to what many think, the candidate journey does not end with the hire. The onboarding process is just as important to the success of new hires. Just as the recruitment and selection process focuses on attracting and hiring the best candidates, their retention depends largely on onboarding. The reason is very simple. Think about all the time and resources you have invested in hiring that person. Make sure you give them all the tools to do their job and facilitate their onboarding process. The new employee must have more than one reason to want to stay in your organization. Again, you must think the same way you do with your customers. Just as we trace a funnel to generate value around our product, new hires must go through a whole cycle until they can make significant contributions to your company. Taking care of the onboarding process will help you accelerate that process. Bring an onboarding plan and get results in the short term! About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Three Keys to Drive Engagement & Retention for Your Hybrid Workforce
Three Keys to Drive Engagement & Retention for Your Hybrid Workforce
Employee engagement is the concept of understanding the nature of an employee’s relationship with their employer/organization both quantitatively and qualitatively. In other words, the level at which an employee cares about his or her workplace itself, as well as its mission. While engagement has always been a challenge, it’s become even more so as the pandemic has changed the work environment to one in which employees work from home, some or all of the time. This new hybrid workforce has brought employee engagement and retention to the forefront of many HR departments and the goal is to continue seeing both, even when employees aren’t on-site every day. So what’s the solution? Engagement drivers are where it’s at. These differ from organization to organization, but some key engagement drivers will get you started. Of course, you can customize them for your workforce and use them to keep employees engaged so they stick around. Within each is some additional ideas that you can use as you create your engagement and retention plan. What are Engagement Drivers? Before we delve into the specific engagement drivers you can use, let’s learn a little bit more about what they are. They are your top options for making an impact on how employees feel about the organization and their role within it. Your goal is to choose the drivers that will result in the highest engagement. For example, your drivers may have to do with how managers respond to feedback and how well they listen to their employees. In this case, your engagement driver is manager communication. The best way to identify your engagement drivers is using surveys. The resulting data will help you see what matters to employees and how addressing those drivers will improve engagement and help retain employees. Let’s talk about the top three keys for employee engagement and retention. Hire from day one If you are just launching into the entrepreneurial world, you and your founding team likely have an endless list of tasks. Maybe your proposal is still being validated in the market, you barely have clients, and you're focused on staying afloat. This is the scenario of almost all startups when they go to market. 1. Future Outlook People like to feel like they are part of something. That means that if they are excited about the future of the organization and where it’s going, your chances of employee engagement and retention are much higher. So how do you make that happen? Communication You won’t be able to get your employees on board for the future if you don’t clue them in. It falls on those in leadership roles to communicate the organization’s goals and visions. Shared Goals While leadership may create the goals, the entire team plays a part in reaching them. For that reason, it’s vital to hold regular meetings to update everyone about the steps needed to reach the goal. Progress Updates It’s not enough to share the goals and vision. It’s also important to keep employees apprised of progress toward the result. Sharing in successes is also necessary for engagement and employee retention. Employees and Their Role While everyone works as a team, each employee should understand his or her specific role and duties. This can be achieved by scheduling one on one time to discuss it. 2. Feeling Valued Sure, getting paid what you’re worth is important, but a big factor in employee retention is feeling valued. Employees want to feel appreciated and like they are an asset to the organization. Here are some ways to do this effectively. Employee Surveys This is a simple way to gather feedback from your employees. The trick is to follow up appropriately based on the data you gather. Consider the data you received from employees. Keep in mind that employees may be more forthcoming if the surveys are anonymous. Recognition No employee wants to work their hardest to get zero recognition in return. Employees are more engaged and likely to stay when they are recognized for their contributions. Praise goes a long way toward making employees feel valued. Flexibility and Trust Micromanaging rarely goes well. Employees are hired due to experience and education so there needs to be some trust that they can perform their job without every action being scrutinized. In addition to autonomy, you can build engagement with flexible schedules and increased responsibility. 3. Career Growth and Development Employees are more likely to stay with the organization when they feel like the company is invested in their careers. Providing opportunities to advance and grow their skills is a vital part of engagement and retention. Keep reading to find out how to do that. Tuition Assistance It’s expensive to get a higher education. However, many employees desire the chance to do so because it allows them to grow their careers. Investing in your employees by offering tuition assistance benefits them and the company. Your employees learn new and valuable skills that translate into the workplace as you strive toward the organization’s overall goals. Promotion Opportunities The top performers in your company should be given the chance to advance to a higher ranked position, otherwise known as a promotion. If there isn’t a position currently open, offer employees challenges in their current role so they continue to feel engaged in the job and won’t be seeking a new opportunity elsewhere. Training and Mentoring Offering support as employees gain skills and hone the ones they already have is a simple and valuable way to keep them engaged at work. These can be group opportunities or one on one chances to meet with someone who can provide training and encouragement as your employees grow in their careers within your company. The Takeaway The new hybrid workplace environment indeed makes engagement a challenge. When employees are working at home, they don’t have the same opportunity to connect with the organization and its other employees, which can be detrimental to feeling valued and engaged. While it may be a struggle, identifying engagement drivers can help you create a plan that keeps your employees engaged and provides them with the consistency and challenge that makes them want to stick around. Remember, making your employees part of the plan is the most important step. They want to feel like they matter and that their input matters. Begin with that and work the rest around it. About Author: Paula O Gorman is the marketing manager at Promotive, a marketing agency in Ireland. Paula uses some of these techniques to help with employee engagement and retention at Promotive.
Everything HR Needs to Know About Cybersecurity Today
Everything HR Needs to Know About Cybersecurity Today
Cybersecurity has until recently not been a top priority for HR professionals. However, things have changed, and that is no longer the case today. This is even more important now because of the challenges brought by the pandemic in early 2020. Collaboration between cybersecurity teams and other departments such as HR is now vital. Many businesses moved their operations online when the pandemic struck. Some went ahead to adopt a work from home formula for their employees, which posed serious cybersecurity challenges. This led to an increase in virtually all forms of cyberattacks on different organizations. HR professionals need to understand their role in organizational cyber safety. This includes knowing how employees can cause security challenges to a company and the possible solutions. In this article, we will explore every detail that HR professionals need to know about cybersecurity. Let’s get started. How the Remote Workplace Affects Cybersecurity Remote working wasn’t as widespread as it is until the pandemic disrupted our daily lives. Today, millions of people worldwide are working from home. However, remote working has multiplied the number of cybersecurity threats that businesses have to deal with today. The remote workplace exposes companies to phishing schemes, insecure Wi-Fi, unencrypted file sharing, computer malware, weak passwords, among other risks. The good news is that you can prevent most of these security challenges, such as phishing and weak passwords, by conducting regular cybersecurity training. You should, for instance, train employees on the identification of phishing emails. Make it continuous training with newsletters and periodic phishing tests. Train employees to avoid password sharing and repetitive password usage, and also how to set strong passwords. Unencrypted file-sharing can pose serious security threats. Cybercriminals can intercept unsecured data-on-transit, leading to theft, ransomware attacks, etc. Thankfully, there are several ways to secure data before you send it over a network. One of the best ways to do this is using Blazing SEO residential proxies when working on business networks. Proxies are critical assets for companies that handle sensitive data. Using them helps increase data security and efficiency, especially when the data users are working from remote locations. The Common Cybersecurity Challenges Remote working has given cybercriminals more opportunities to exploit. Companies that allow employees to work from home are increasingly getting targeted by these criminals. HR professionals have had to develop strategies to help them overcome the security challenges of remote working. But then, the first step to overcoming cybersecurity challenges is understanding them. Let’s look at some of these challenges below; Expanded Attack SurfaceRemote working means more devices accessing a network as everyone uses a personal device. It is not like in an office setup where a few devices can serve many people simultaneously. The challenge is that most personal devices may not be optimized for security, increasing security holes on the network. Password Threats Well, we have already mentioned how weak passwords can expose a business’s network. HR is responsible for ensuring that employees do their part in safe password use. Ensuring they avoid things like password reuse can help ensure cyber criminals do not crack your business systems. Increased Uncertainty There is a climate of fear that develops when you have a massive space to protect. The more devices used to access a network, the higher the doubt and urgency. HR is responsible for guiding employees on keeping safe as a successful attack won’t only affect the company network but also their household. Employee Mistakes Feeling tired or losing motivation when working from home can lead to employee mistakes. Research shows that 35% of employees experience this problem. The chances of such employees making costly errors are high. HR departments should set flexible schedules to allow remote workers to rest and reset. Choosing Cybersecurity Solutions As mentioned earlier, HR professionals have several ways to solve cybersecurity issues. This can be through following certain practices or infusing technology in their strategies. With a wide range of solutions available, it can be daunting for HR professionals to choose the best solutions. The cloud is an excellent example of solutions that companies are using to boost cybersecurity. Data protection in the current online environment can be tricky if you do not adopt cloud-first security strategies for your company. HR should choose cloud vendors well to be sure of their cloud safety. Another possible way to solve cybersecurity issues as an HR professional is using automation. Various technological changes are happening every day, and the use of automation technologies is one of them. Automation using AI-based systems can help you analyze massive security data. This makes it easy for you to design your cybersecurity strategy to meet your current security needs. Besides, automation makes it easy to detect threats and reduces false alarm rates. Implementing these technologies as an HR department can help you realize security on a larger scale. There are service providers who avail automation and cloud solutions to businesses. As mentioned earlier, the cloud vendor you choose matters, and the same applies to automation service providers. In the end, choosing cybersecurity solutions well can be of massive benefit to HR and the entire company. How HR can Improve Cybersecurity in the Future HR shouldn’t provide cybersecurity solutions that only focus on the present. There is a need to have future-proof solutions that a company can rely on in the future. The easiest way for HR to do this is to invest as many resources as they can on their employees to help prevent future attacks. Besides, the HR departments need to keep the ever-changing threat landscape in mind. Cybersecurity solutions that work today may not work in the future. Cybercriminals are getting smarter with their attacking techniques, making continuous monitoring and updating security solutions essential. Another way to ensure that cybersecurity solutions work into the future is by taking responsibility. Many companies delegate their security to professionals and other firms. The problem comes when they feel too comfortable and leave everything to third parties who don’t fully understand their threat landscape. Taking cybersecurity as a responsibility and embedding it into your company culture can be beneficial. It is vital to follow up on any third parties you contract to handle your security. The HR and IT departments should also work hand-in-hand to ensure employees do not become a weak link in their security efforts. For instance, HR should deactivate the accounts of employees immediately after they leave the company. It is common to hear of suspicious activity happening in inactive accounts. The problem is that HR and IT departments take too long to detect such activities if they do not cooperate. Conclusion Fostering a cybersecurity culture in an organization is everyone’s role today. Employers, i.e., the HR department, are mainly responsible for employee recruitment and training. Security awareness is one of the essential things they need to train employees on before onboarding them. Besides, HR teams must understand how remote working affects cybersecurity. We already mentioned how remote working could expose business networks. This can be through employees accessing the networks from unsecured devices, networks, etc. when working remotely. The HR department needs to identify these challenges and find solutions for them. For instance, they should teach employees remote working best practices, put policies in place, etc. HR also needs to find future-proof cybersecurity solutions that will ensure continued security for their companies. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
What To Expect From Recruitment Trends In 2022
What To Expect From Recruitment Trends In 2022
Recruitment trends are necessary for the recruiter to hire the candidates. The expectations of the candidates and companies are changing with time. Hiring a star candidate is a challenge, and the recruiter has to act more than other recruiters. The recruiters who are still following the trends from the previous year might not work in 2022. The recruiters using the traditional methods for hiring need to have strategies. They have to leverage upcoming recruitment trends to get the most benefit. The recruitment trends for 2022 look promising. This article will focus on the recruitment trends in 2022. Let us begin. #1. Rise of Generation-Z workforce Gen-Z employees are tech-savvy. They look for companies that provide them with the latest technology while working. Gen-Z is a multitasker and can handle plenty of tasks at once. So, hiring a Gen-Z requires a lot of effort. So, recruiting Gen-Z means you need to adapt to a group. The same old applications won’t interest them anymore. It will not help the recruiters onboard them for their company. You need to adopt the latest technology during the hiring process with chatbots. 2022 is the right time to update your company’s website and make it more Gen-Z friendly. The recruitment process has to be seamless, and they must be able to apply via their smartphones. #2. Use of artificial intelligence more in the recruitment process AI has been around for a long time. The recruiters are incorporating it into their recruitment process. The AI technology helps to streamline or automate the part of the recruiting flow. It consists of high-volume tasks and more. It allows the recruiters with blind screening for reduced bias and visibility. Here are some more benefits of AI for the recruitment process: Save recruiters time by automating tasks. Hiring volume for a company increases every year. The recruitment team has to be ready to fulfill the requirements. The recruiters need to be efficient with their process. Screening resumes is an outdated practice, and the recruiters need something better. The screening takes plenty of time for a single hire. So, it is better to move on to AI to automate the tasks. Using AI won’t disrupt the workflow of the hiring process seamlessly. It improved the quality of hires. Quality of hire is the top KPI for the recruiters. AI promises the quality of hire. It offers to standardize the matching between the candidate’s experience, skills. The improvement in job matching leads to happier and more productive employees. They will be less likely to turnover. #3. Predictive analytics will be key The use of analytics is in the upward direction in the coming years. So the recruiters don’t want to miss out on this trend and are looking to apply it in their talent acquisition strategy as quickly as possible. Predictive analytics uses the data to find the relevant patterns. It uses the model to predict the future trend. It helps to understand the past trends to make the right decision for the future. Here are the reasons that make predictive analytics ideal trends to use: Attract relevant candidates via sourcing For most recruiters, sourcing the candidates takes plenty of time. It is the reason they need a strategy that works wonders. A recruiter leverages predictive analytics by including it in the talent acquisition strategy. Thus, predictive analytics increases the effectiveness of the hiring process. Predictive analytics helps in talent pipelining. Predictive analytics optimize the talent pipeline by leveraging the talent data. It leads to better resource allocation. A recruiter knows where to invest in the recruitment campaigns for a specific skill. #4. Candidate driven market The significant change in the 2022 recruitment trend is a lot of jobs available in the market. It is the reason the candidates hold power more than ever before. Candidates have more options than they had in a long time and can negotiate salaries. The recruiters need to work harder to hire a suitable candidate than ever before. The same recruitment trends might not work to please the star candidates. So, in 2022 we can see better recruitment strategies, data-driven recruitment marketing. #5. Virtual recruitment Virtual recruitment has grown in immense popularity since last year. But the trend will continue to grow in the upcoming years. It is the primary recruitment method for many companies. Virtual recruitment offers plenty of benefits to the employer as: Seamless hiring of the candidates. Increase in candidates' reach. Proper engagement with Gen-Z. Time-saving. The recruiter will schedule virtual interviews that are in the candidate’s comfort. 2022 will see a boom in the virtual recruitment process. It helps to reach a wider audience pool that is not limited to geographical areas. It increases the possibilities of the recruiter to get a large number of candidates for hire. Virtual recruitment is a win-win for both employees and employers. The employees are ready for remote work. Thus virtual recruitment is the workable option to hire them. #6. Reaching passive candidates Last year, we saw many companies competing for the same candidate. It means limited opportunities for the companies. Because of this, companies are willing to come in contact with passive candidates. Passive candidates make better hiring. These candidates are not looking for a job change but can consider if the opportunity is right. They might get enticed by the employer brand. It is an upcoming trend, and reaching passive candidates helps to expand the talent pool. #7. Remote recruitment process Remote hiring is a trend that is growing and will continue to stay. The recruiters know this quite well and will plan their recruitment process accordingly. The candidates favor remote working and are more inclined toward jobs that have ‘remote work’ in them. It will change the recruitment process making the recruiters rely on video and audio interviews to finalize the candidate. Virtual recruitment is a time-saving and effective way of hiring candidates. In 2022, the recruiter has to find ways to embrace the recruitment process. This way, the recruiters will reach a wider candidate pool not limited to a specific area. It benefits the workforce diversity and streamlines the hiring process of the team. When compared to in-person interviews, virtual interviews cut down this significantly. #8. Recruiters hiring for soft skills There is a lot of skill gaps present in the recruitment industry. And having soft skills in a candidate is beneficial. Upcoming jobs are focused on soft skills like communication and problem-solving skills. So, the recruiters are more inclined to hire soft skills to reduce the gap present in the recruitment industry. Here are some of the benefits to hire for soft skills: It broadens and diversifies the hiring pipeline. Increase workplace productivity and retention. Ease of upskilling. It improves customer satisfaction and experience. Some tips for soft skills focused recruitment process: You have to focus on your job descriptions. They must focus on soft skills such as communication and teamwork. Refocusing on the job requirements with soft skills helps find the best candidates. Use pre-hire assessment tools that allow you to pinpoint the soft skills. By leveraging the tools, recruiters can hire up to 10 times more accurately. It saves time, money and provides a better candidate experience. Try to source talent from places known for cultivating soft skills. Explore the places where you can find the relevant candidates having soft skills. Author Bio: Ginni Agarwal is a Talent Acquisition Expert at Upright Human Capital with extensive experience in Tech and Non-tech hiring. The company aims to provide a healthy workplace for the right set of talent to the company without any fear of losing our human capital. She loves blogging, writing articles about Talent Acquisition, and the recruitment industry. She has been associated with the Talent Industry for a while. She enjoys sharing her experience with others.
10 Best Ways to Help Employees Deal with Stress
10 Best Ways to Help Employees Deal with Stress
The worst mistake a company or a manager can ever make is making their employees not as productive as they could be! Research has indicated that over 55% of professionals in India feel stressed at work (source: LinkedIn survey). Work-life balance (34%), discontent with the incomes (32%), and unsatisfactory career growth (25%) are the significant factors that gang up on and overwhelm employees. To say nothing of adjusting to remote working environments made it hard for many to swim with the tide during the pandemic. There is a mile-long chasm between employees' wants and what they are getting to cope with stress in their working environments. (Unfortunately, this happens pretty often!) Employees are falling into the abyss of stress and productivity. Stress: Something more than the loss of productivity at work A small amount of stress is good in the workplace, but sometimes it gets overwhelming. On-job stress can affect a person's capabilities and productivity and lead to higher incidences of making blunders at work. Before you get into the solutions of helping employees deal with stress, here are some of the benefits of low-stress work environments: Lower company costs: Excessive and constant stress can lead to burnout. Which, then, has the potential to break your business down. A study by Mental Health America indicates that workplace mental health problems result in as much as USD 500 billion of lost productivity annually. Reduced absenteeism: It is a duck soup to understand that a healthier mind and body leads to lesser leaves and better engagement of the employees with the company. When employees know how to train their minds, they tend to be more punctual at their workplace due to increased focus. Higher retention rate: Employees tend to stick to a company longer when they know their employers care for their mental health and well-being. Thus, leading to a lower attrition rate. Improved performance: Too much stress is a monster! It reduces creativity, drains energy, and makes it hard to focus on the task at hand. Connected company culture: The number of overstressed employees is directly proportional to the degree of happiness at the workplace. The employees feel more connected to the companies when they feel that their mental and physical health is being taken care of at their workplace. Employers need to examine the environment they are creating for them and the source of the stress for their employees. As a leader, here is how you can help your employees bring down the tensity at work. 10 tips for reducing stress at work Use these tips for enhancing your work environment to reduce stress: What Is A Recruitment Strategy, And Why Do You Need It? The fundamental definition of a recruitment strategy is the plan that explains what role you are hiring for, how much time you have, what tools you are going to use, and the requirements for successful candidates. When it comes to recruitment strategies, the "one size fits all" approach doesn't work. Depending on your company's goal, the time frame, and other factors, the right recruitment strategy may differ from case to case. Therefore, instead of having a specific path in mind that you follow in every situation, you may want to develop creative ideas that can streamline your recruitment process. However, all these ideas need to follow your company's overall goal, be implementable, and be easy to communicate. If carefully planned and implemented, recruiting strategies will help you position yourself in the job market as a reliable employer, helping you attract the people you are looking for. 1. Employee engagement is your secret weapon ResearchandMarkets shows that the global employee engagement and feedback software market is poised to reach USD 1,908.3 million by 2027 at a CAGR of 11.8% from 2021-2027. The market research indicates the growing trend of employee engagement across a broad spectrum of industries. Quizzes and hackathons are the blockbusters for employee engagement activities, but Business Simulation games are the new disruption in the market. They are now extensively used by corporations to educate, train and engage their employees. To put it simply, business simulation games give insights into the management process by providing real-world scenarios. Combining learning with gamified virtual programs and engagements eventually upskill the employees and improve their focus on everyday tasks. Inquizitive, an organization-wide quiz contest by Reliance and Ideathon, a collection of various challenging and exciting activities by Mahindra First Choice Wheels, are the perfect examples of how to engage employees. 2. Give your listening skills a workout Wrap your head around a simple fundamental principle - Don't hear, listen. Perhaps, the most basic and essential way to connect to your employee is to listen. Invite employees for open discussions or one-to-one meetings; talk about their challenges and concerns. This way, you narrow down their source of stress and take the necessary steps to cope with the stress. Great leaders like Satya Nadella (CEO, Microsoft) and Jens Hofma (CEO, Pizza Hut) believe in respectful, believable, and honest communication with their employees. 3. Setting goals: Begin with the end in mind Realistic and attainable goals help employees unlock a positive mindset, release creative ideas, and energy for goal attainment. Showing them how to plan, strategize and set similar pragmatic goals can ensure that the employees understand what's expected of them. It will help them save time, improve their performance, and strengthen the business. SMART (specific, measurable, achievable, relevant, and time-based) framework is one such way to help them unleash their best potential and relieve stress at work. 4. Let's accept - surroundings influence productivity Studies show that changing the work environment and aesthetics has a positive effect on the employees. Get your creative juices flowing and play around with the setting of the office. Make the office a little more alive by getting plants, creating opportunities for movement, building a break room, and designing a layout that meets your employers' needs. For instance, Google offices make sure that their employees can relax and refuel during breaks. Fun fact: Do you know that Google has kitchens everywhere? Yes, because nobody is allowed to be more than 100 meters away from food! 5. Frustration happens; it's okay to conduct venting sessions! "I just cannot take this job anymore." Everyone has been there, done that! Yes, sooner or later, employees can become saturated and disengaged and end up venting out emotions to their colleagues. It can spread negativity and bring down the morale of the entire team. But when done right, it can work wonders. Here's how. Organize workplace venting sessions where employees can post their concerns anonymously. However, on the other hand, motivate them to come up with solutions. This will meet their need to be seen and heard and help them focus on their work better. 6. Your office should not feel like a cell; give flexibility After experiencing a remote work environment for more than a year, everyone knows that workplace flexibility now dominates the future of work. Instead of babysitting the employees, allow them to select their schedules and mode of working. This freedom will help them create a work-life balance and will make them feel less stressed. Netflix outshines big names like Google and Apple when it comes to flexibility and convenience. Known for supporting its employees in their professional and personal lives, Netflix benefits programs are centered around creating flexibility for employees. 7. Implement mindfulness in the workplace Charting a purposeful path to the next normal should be a pressing priority for every firm irrespective of its size, which can be achieved by practicing mindfulness. Intuit, an American business specializing in financial software, is an ideal example of implementing mindfulness at the workplace. Their Well Minds program promotes mindfulness and resilience by providing tools to help calm the minds of their employees so that they can perform better. Further, their one-to-one counseling support helps with stress management. 8. Recognized employees are equivalent to happy employees As a leader, it is vital to understand the principles of employee recognition and motivate others in the team to practice it in the workplace. Be on the lookout for opportunities to praise your employees. It will not only help them increase their productivity but also lead to higher retention of quality employees. Try your hands on verbal recognition and written compliments, organize group lunches, or give them gift cards/bonuses! 9. Healthy snacking (nom, nom) Healthy snacking has long been a cornerstone of reducing stress. Educate your employees about healthy snacking and make sure they have access to such stress-buster food at work. Here are some suggestions for foods to snack on that can ease off the work stress: Berries Citrus fruits Dark chocolates Nuts Yogurt 10. Practice vulnerable leadership Showing your vulnerable side at work is not a weakness. Don't shut people out and let your authenticity stay intact because it is human nature to trust authentic people more. Remember, when the employees don't trust the manager, the company suffers. Admit your mistakes, take criticism, have an open-door policy, and connect with your team. Be a modern leader! These are some ways you can try to eliminate stress from the employees and make your company a great place to work. Remember, your people are your product. Take time out to focus on the well-being of your employees, and they will reciprocate a thousand times! Author Bio: Dare2Compete, Dare2Compete lets recruiters gamify learning, engagements, and hiring while connecting them with students, professionals, educators, and other learners.
Why Does Employee Retention Matter?
Why Does Employee Retention Matter?
Are high sales rates and ROI the true measure of a thriving business? While a continuous streak of customer acquisition and high-selling products is impressive, these all prove meaningless without a team of competent employees to carry out the business’s most essential operations. When employees start leaving one after the other, it is usually not a good sign for any business. The failure to acknowledge and work through workplace issues affecting employee motivation and performance could potentially lead to a business's downfall. In contrast, working hand-in-hand with staff to improve work performance and employee satisfaction is the first step to implementing an effective employee retention program. What is employee retention? Employee retention is the capacity of any company or business to keep its staff on payroll. Businesses with high employee retention rates imply empathetic management and well-accommodated staff. After all, why would people want to leave a company that adheres to their needs and demands? There are internal and external factors that affect how well a business can encourage its workforce to stay. During the onslaught of the COVID-19 pandemic, companies worldwide experienced a dramatic decrease in their in-house workforce. If not due to income loss and forced closure, some employees had to resign to protect themselves from the deadly virus. Others chose to find a more convenient money-making alternative, either in the form of a home-based job opportunity or a new business venture. COVID-19’s economic impact is an example of external circumstances that test employee retention. Although the pandemic is out of the employer’s control, there are still specific countermeasures that they can work on to adjust to the sudden shift in employee expectations. These countermeasures involve adjustments in the workflow, chain of command, and task distribution. It would not be reasonable to use the pandemic as an excuse for not being able to revise company policies for the benefit of the staff. On the other hand, some of the most common internal factors that influence employee retention include salary rates, employee benefits, stress management in the office, and team dynamics. Overworked and underpaid staff are likely to resign and find job opportunities with higher offers. If the workplace is demotivating and tolerates toxic behavior within the management and staff, it discourages people from staying. At the same time, the lack of opportunities to advance their career are huge red flags, especially for tenured employees. Why is it a relevant factor in a business’s long-term development? Retaining employees, whether old or new, is a sign of empathy and concern for the welfare of the staff. Any business would find it almost impossible to advertise their products, engage potential customers, and sell without a team to back them up. Who will carry out their marketing strategies? Who will engage interested buyers and address customer concerns? Who will represent the company and leverage its success with the business’s core objectives? That said, employee retention is crucial in the following: Reducing operational costs — Replacing tenured staff with new hires is costly for any business. The constant need to hire and train new personnel skews the time and resources meant for gaining stability and securing ROI for the business. Instead of moving forward, companies are held back by the repetitive cycle of guiding newly hired staff and orienting them about workplace culture. Whereas, when trainees are molded into experts in their field, the company is also equipped with a well-oiled combination of skills and broadened knowledge base that enable companies to exceed customer expectations. More satisfied customers also mean more earnings for the business. Boosting employee productivity — Employees are driven by management that proactively exhibits a consistent need to grow with their team. When staff observes that their colleagues are satisfied and encouraged to stay with the company for a prolonged time frame, it speaks volumes. It shows that the company values them as key players in sustaining and growing the business exponentially. Reinforcing brand credibility — Customers are more empowered thanks to the interconnectivity of social media platforms. It is easy to expose brands abusing the rights and welfare of their employees. In contrast, businesses that encourage resilience, teamwork, and competence among their staff tend to gain the trust of their target customers. The drive to challenge employees to exceed their capacities in a nurturing and positive manner reflects favorably on a company’s new and existing clientele. Enhancing customer experience — Happy employees bring happy customers. You can tell that employees are prioritized through their work performance and how they communicate with clients. They radiate positive energy and exhibit a professional and dependable work ethic. Moreover, their stellar customer service is consistent and easily recognized by both new and long-time customers. Augmenting employee training/onboarding process — The better a company is at retaining their employees, the more they are inclined towards continuously improving how they meet employee expectations and demands. They are backed by constructive feedback backed by first-hand experiences of their long-time staff. Consequently, the management can draft employee welfare strategies that adhere to their needs and reflect the business;’s unique setup. It is unfortunate that even in a modernized society, people still hear personal accounts of abusive bosses and large-scale corporations notoriously exploiting their employees for their personal gain. If you happen to be a business owner who stumbled upon this blog, do not be one of these heartless bosses who disregards the grievances of their staff. Instead, be a compassionate leader who takes the time to address employee concerns, discuss them with their team, and devise solutions to resolve these dilemmas. Employee retention is not limited to keeping a team of professionals who will help them generate sales and acquire more customers consistently. It also focuses on promoting a harmonious work environment. People become more motivated when they have a positive working relationship with their colleagues and feel that they are appreciated in the company. Next to customers and loyal patrons, well-accommodated employees are powerful advocates of what a business aims to represent and achieve. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
11 Ways to Engage Employees
11 Ways to Engage Employees
When done right, employee engagement results in each member of a company giving their best. They’re better at collaborating with the rest of their team—both on a personal level and when completing their job-related tasks—and are committed to company-wide success. If engagement at your company is lacking, there are a lot of ways an uninspired workforce can be felt across a company and create a dramatic ripple effect. The key to turning this around is a commitment to improving your company culture from the inside out. So let’s get familiar with what employee engagement is and why you shouldn’t overlook it. Plus, we’ll offer our employee engagement ideas, which have been tested at organizations of all sizes and in a variety of industries. No credit card needed Less than 5 min to set up What Is Employee Engagement? Employee engagement refers to the level of enthusiasm and commitment an employee feels towards their job and the organization. It encompasses how invested employees are in their roles and their willingness to go above and beyond to contribute to the company's success. Engagement is, at its core, about company culture. The workplace should be a place where employees are generally happy, as they spend a lot of their time there. The Best Employee Engagement Ideas 1. Compensate Competitively People like to feel acknowledged for their hard work. And although salary is important, it’s not all they want. Be sure you’re staying on top in areas such as healthcare offerings, retirement plans, and generous PTO. 2. Establish a Rewards System Whether it’s marketing, productivity, or engagement, there are a few things that wouldn’t benefit from the implementation of a gamified system. Start by setting clear, measurable goals that align with company objectives, and then create engaging challenges or milestones around these goals. This system could involve earning points for hitting targets, completing tasks, or demonstrating company values, which can then be exchanged for various rewards such as extra vacation days, gift cards, or public recognition. For example, employees might earn "innovation points" for contributing unique ideas, which are displayed on a digital leaderboard and lead to quarterly prizes for top performers, fostering a fun and competitive atmosphere that motivates everyone to engage more deeply with their work. You can make this process even easier by implementing employee recognition software. 3. Offer Training and Career Advancement Employees don’t want to stay in one position forever; they want to grow. That doesn’t mean that you need to prepare them to leave the company for greener pastures—instead, aim to make your company the greenest pasture out there. Make sure every employee knows that promotions are not only possible but expected, given good work. Thus, you will find that training will be much appreciated. You can send them to conferences and workshops, assign them recommended readings, or provide them with company-branded how-to demo videos if they are working remotely. 4. Encourage Autonomy, Not Micromanagement No one likes to feel that they are being micromanaged. Yes, employees should be held accountable, but they want to know that you hired them because you trust in their abilities to do their job. Give them direction, set deadlines, and then set them free to get the job done effectively. You can of course, as a leader, guide them along the way if you notice that something they’re doing could be done more efficiently, but make sure you are not checking up on them at all hours of the day. Use your check-ins sparingly and they’ll be more likely to see them as help than feel a hint of dread. 5. Offer Remote Work Options It may seem counterintuitive to let employees work from outside the office to boost their engagement, but negative office environments can cause work anxiety and thus hinder employee engagement. In addition to relieving the stress of your employees, offering remote working arrangements will also help you stay competitive. This could look like allowing employees to work from home certain days of the week, setting up satellite offices, or even offering fully remote positions where team members can work from anywhere with internet access. 6. Encourage Personal Projects One of the top things employees look for in a workplace is one that fosters a healthy work-life balance. Encourage them to have a life outside of work. Do they want to hone a skill that is not directly related to their day job? Great, feel free to help them out if you know of resources you can suggest. Cheer them on. Show up for them however you can. Managers and their subordinates should be able to talk about personal endeavors. If coworkers can share more and help each other out when it comes to their hobbies, they will be happier all around and learn to build each other up. 7. Facilitate Communication and Encouragement Teams that like and appreciate each other work together best. Push for your employees to get to know each other and treat one another as respected individuals. Plus, with the help of good engagement software, they can have a platform to give shout-outs and praise to their fellow staff. It shows each member of the workforce that the other members of the team truly believe in them and are taking note of their accomplishments. 8. Make Onboarding a Breeze for All No one likes coming into a new job and filling out a ton of paperwork. Nor do you need it to be the first thing a new employee thinks about upon walking through the door on their first day—you want them to be excited about the orientation process and focused on the job they were hired to do. The right software will enable smooth transitions for new hires rather than present a bit of a turnoff, as it may have been in the past. Getting the correct forms filled out and catching them up to speed does not have to be a dreaded task when everything is available virtually in one easily accessible place. Today, it is more than possible to find an onboarding system that is a great experience for already busy HR staff and anxious new employees alike. With the latest technology, you can be sure they’ll feel welcomed rather than overwhelmed. 9. Welcome Employee Feedback You want your organization to have integrity and transparency. This is not to say that you should toss out your corporate hierarchy framework. While most decisions should continue to come from the top, your employees need to feel that their voice is valued. Invite feedback from all team members—yes, even from interns. Everyone should understand they deserve to have their opinions heard. They are more likely to be engaged and enthusiastically interact with their team if they feel they have a voice—and that you’re listening. You do not have to accept every suggestion, but if an employee brings a concern to your attention or an idea of how to improve any area of your business, hear them out. Thank them for their contribution and see to it that it is at least considered. 10. Hold Contests and Have Themed Office Days Who said work can’t be fun? Keep things interesting by, when appropriate, holding little games or themed days at the office. Try a game night (or lunch). Whether it’s trivia, Pictionary, or even sports, having employees engage in friendly contests is always a good way to get the creative juices flowing and build relationships within the company. Relay race obstacle courses, escape rooms, board games, card games, VR, you name it. As long as it’s something fun, cooperative, and takes away the stress of work then it’s a suitable candidate for game night. Themed days can be aligned with major holidays such as a cook-off for Thanksgiving, costumes for Halloween, or a Secret Santa gift exchange for Christmas. And don’t forget about birthdays, as they’re easy to celebrate but just as easy to miss if you’re not keeping track. 11. Take Employees Out to Lunch Going out to lunch with all the employees in your office provides a great opportunity to get to know everyone better. Plus, it gives them the opportunity to open up to you about any problems they may be facing. Most veteran HR managers would agree that they’ve had better luck catching problems early when they already have a rapport with the employees at their company. It also helps you gather invaluable feedback about how the employees would want the company to run, what changes would make their jobs easier, and even any operational inefficiencies. In addition to these small outings, you could also organize company-wide lunches every quarter so that everyone has the chance to build a stronger relationship both with their coworkers and the company as a whole. This reminds them that they’re part of something big and worthwhile. 12. Volunteer as a Company Many enterprises make giving back to the community a priority. Don’t just give money, though, as things can easily be made more personal than that. One poll found that a staggering 68% of employees would take a job with a company that values volunteer work over one that does not make time for it. We’re also seeing that corporate social responsibility (CSR) ranks highest among millennials. Cone Communications reports that up to two-thirds of young professionals said they wouldn’t even consider working for a company that does not prioritize this. Not to mention, it’s great for team building. Encourage your staff to volunteer together instead of simply giving them time off to do their own individual community service. And don’t be afraid to change it up—if you don’t have a set organization to which you prefer to donate, you can even have employees vote on which charity or nonprofit they’d like to help each year. 13. Have Snacks in the Office Employees are more likely to engage with their work if they have access to extra benefits, particularly yummy snacks. You don’t have to spend a fortune on professional catering or bog your employees down with junk food. There are quite a few nutritious snacks that you can offer such as avocados, dark chocolate, or red grapes. These will keep your employees both happy and healthy. It even serves as an extra incentive to join when headhunting talent. And there are plenty of food ordering solutions available worldwide to make things even easier. 14. Review Regularly to Gauge Happiness Employees who regularly get to use their strengths, skills, and abilities were found to be as much as six times more likely to be engaged at work—and 8% more productive, according to research from Gallup. Hold regular reviews with the aim of not only gauging their performance but also checking in on their overall well-being. If they’re not showing the growth their managers were expecting, there could be an underlying reason for that. Make sure these assessments are a two-way street—don’t just talk at them, rather, give them a chance to explain their side. Ask them what their goals are, what you or their supervisors could be doing better as leaders, and what would improve their outlook on the job. Get them to understand that you take change seriously and that if something can be identified that will help them do better, you will do your best to make that a reality for them. In the end, this should end up proving to be a solution, both for them and for the company as a whole. 15. Meet In and Outside of the Office With all the tools we have in this digital era, it doesn’t matter if your team is distributed across the globe or sitting across a section of cubicles from one another, there is a way for them not only to get along but genuinely like each other. Make sure to hold meetings regularly so that everyone is on the same page. Employees should see this as an opportunity to collaborate and ask for help. When people come together to share ideas, fewer potentially great ideas will escape the organization. Some of the greatest innovations started from joint efforts. If people are remote, have them call or video into a conference. Even if the team is all situated at a physical office location, don’t skip this step. Emails cannot always replace the nuances and camaraderie of face-to-face interaction. And it’s not just about work meetings. Organize ways for your people to meet up outside of work as well. Hold private company holiday parties at rented venues, invite staff to join together at a bar if everyone is local—or, if you have the funds and some of the team is remote, try gathering everyone together for annual, or biannual, retreats. You want your team to feel like a cohesive group. And those who have fun together often stay together, creating memories that can then be taken back to work with them and shared among work friends. Why Is Employee Engagement Important? Hiring Top Talent When a candidate is first researching to see whether they might want to apply, they’ll often look at websites that show current and former employees’ ratings of employers. When the majority of employees are pleased with their experience at the office, positive reviews show prospective hires what a great place your company is. Boosting Productivity Employees tend to be more productive when their overall experience is positive. And more productive team members are, of course, great for your bottom line. The stock prices of businesses that have made it to Fortune’s “100 Best Companies to Work for" have risen 14%, per a study from the Jackson Organization as reported by Forbes, while those not on the list are reporting a mere 6% increase. When it comes to salespeople, for instance, happier professionals are reported to be able to raise sales by an astounding 37%, on average, according to the Harvard Business Review. Improving Client and Customer Relations Happier employees generally provide a better experience to clients and customers. They genuinely believe in what they are selling and want to go the extra mile for customers’ success. Lowering Turnover Don't lose your best employees because they aren’t happy enough while at work. Keeping employee engagement high boosts talent retention. Voluntary employee turnover has many costs. Plus, filling an empty role has a negative effect on employee morale and takes time and money. When employees see others exiting the company, they might think something is wrong and consider other opportunities. Employee Engagement Tools If any of these employee engagement ideas got the gears turning and sparked excitement for you while picturing all the new, interesting things you can have your team do together, get in touch! We can walk you through LIKE.TG’s engagement software, such as the ever-popular Workmates, to show you how tools that are easy, fun, cost-cutting, and time-saving can get you where you want to be. A tight-knit, more communicative, and all-around more productive work environment is possible with our expert advice and acclaimed technology. To see happiness levels at your company rise quicker than you ever thought possible, reach out and we’ll help you reap the benefits of a more engaged workforce. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now
Managing a Team Across Multiple Remote Locations
Managing a Team Across Multiple Remote Locations
When getting into the remote developers’ world, you might encounter a big obstacle - working with and managing a team across time zones. If you think about becoming a manager of multiple remote workers within different time zones, you’ll need to have a good management approach and some help from technology. In order to successfully work across different time zones, you’ll need to have great organization and good company culture so you avoid frustration and misalignment issues. It’s not easy, but we’ve managed to gather up some great tips that might be able to help your teams work. If our remote teams worked through that obstacle - so can you. Set Clear Expectations in Your Team Since it’s not possible to manage each of the team members works working in your team in multiple locations, it’s best to clarify expectations at the very start. What we do is organize face-to-face conference calls to discuss and set all the expectations for each member of the team and for the team as a group so that everything is clear and transparent. We also assign all tasks at the beginning of the week (what better way to start your Monday) so that everyone can analyze and assess the work beforehand. By setting day-to-day objectives, we want to keep the workflow going without the impact of different time zones. And it also makes it easier to make weekly, monthly, and even yearly plans which will help with task management and workflow distribution. Make Sure You Communicate Your Working Hours Having work hours is important for any person - it’s not just that concerns teams. When working remotely, it's important to have a schedule that you will stick to so that you can keep the work-life balance. When it comes to working with a team, we've found that it's best to set the working hours on the company calendar so there is no confusion about availability. You should also have some flexible parts of the day when possible, in case a colleague's time zone doesn't fit your own at all but you need to discuss things or work together on a code. When it comes to meetings, although you may feel pressure to say yes to every meeting even though it's 4 AM in your time zone, it's important to stick to your schedule. It's always best to check with your colleagues to schedule meetings in a time that will best suit everyone, without harming or forcing someone to be awake at 4 AM if they don't want to. If you're managing dispersed teams of developers like us, you can also try working with a default time zone. Why exactly? To avoid any confusion when scheduling meetings or collaborating on something. Scheduling meetings and assigning deadlines in your time zone can cause unnecessary mix-ups when people try to basically translate the time into their time zone. To avoid this possible confusion, you can set an official time zone that will be used as a reference for all meeting scheduling and deadlines. This way you will be able to avoid misalignment, confusion, and even delays in the task delivery process. Embrace an Asynchronous Collaboration Option Having an asynchronous collaboration is a global workflow that remote team members are using to optimize work processes and company culture, especially when working across different time zones. Since it’s globally accepted as a way of working - we also decided to do it. With our team being geographically dispersed and working in different time zones, our asynchronous collaboration approach has helped us finish all the tasks within the given deadlines and even improved our collaboration. Use a Platform to Help You Manage Everything Working with a team in different time zones has been a challenge for years now, but technological advancements have enabled easier managing of multiple locations regardless of the different working hours. Now, we all know Slack - everyone is using it. You definitely need a communication tool like Slack, Teams, or Discord, but you might also want to consider getting a project management tool as well. In order to make sure all of your tasks are efficiently taken care of, a project management system can help you manage your team, distribute tasks, and track the progress of everything that is being done. And by having the right tools like LIKE.TG, you can automate all the necessary tasks and manage your team regardless of where you're working. You will be able to increase the work efficiency using the employee handbook, track progress, and schedule meetings to discuss the progress and plan the next steps. Appreciate Your Team Members and Invest in Your Team When working in an office, adapting new employees and maintaining your current ones to your work culture is an easy task. What about when your offices are located worldwide and you don’t actually see your team outside of Zoom meetings even though you perform effective communication? In a remote work environment, it's necessary to dedicate time to help all new employees understand and adapt to the work culture, but it’s also essential that you take care of your current employees as well. Appreciation has a great role when building positive employee engagement across different time zones. If your team is putting in the effort into balancing their workload and successfully completing all the tasks, they deserve recognition for a job well done. Apart from sending emails (or slack messages) for appreciation, you can also organize different fun activities, workshops, or just casual chats that will help everyone grow professionally and bond with each other. Our team loves to get together once in a while and just have a relaxing moment without the pressure of work. It really helps with motivation and prevents any burnout. Author Bio: Daxx Team is a team of passionate creative writers, content marketers, designers who vigorously research internet as well as cooperate with developers and Managing Director at Daxx by Grid Dynamicsto provide you with the top-notch material about tech, salary trends, development team hiring and management tips as well as up-to-date information about Ukrainian IT outsourcing market.
Employee Engagement Strategies for Remote Teams
Employee Engagement Strategies for Remote Teams
Engaging employees is hard for employers. But in a remote working environment, it is even rigid. Keeping them engaged during remote work is the key focus of the employers as they have to do it the ‘virtual way’. The question for the HR team remains: is it demanding to connect with employees during the new normal? The answer is no. We’d be covering employee engagement strategies to make your remote teams happy and stay productive during the WFH scenario. First of all, what is employee engagement? Employee engagement makes employees feel happy, productive, and loyal towards the company. Employees nowadays don’t just want a salary, but they need appreciation for value, growth in their career. If you fail to give value and a happy workplace. They are most probably going to quit. The positive side of keeping remote employees engaged provides greater levels of productivity, performance, and satisfaction among the employees. Before employee engagement strategies for remote teams. We recommend you implement tools to help them stay connected and have seamless interactions between teams. Consider these tools: Slack Zoom Asana Jira Employee engagement strategies you should implement for remote teams #1. Virtual recognition and rewards This particular remote engagement strategy makes a difference by improving the satisfaction levels of remote employees. Even working remotely, employees need to know they matter to the company. Without any recognition, your remote workforce is more likely to get disengaged. Therefore, ensure that you plan rewards and recognition initiatives that don’t stop. Virtually recognizing employees is simple; a thank you on video calls will work. You can ask your team members to acknowledge when someone exceeds their expectations. You can also opt for remote-friendly options such as gift cards, reward points, etc. #2. Conduct regular employee engagement surveys As an employer, you need to know what your remote workforce wants. Employee engagement surveys are the way to go. To get results from your survey, you need to address specific questions that address workplace issues and be open about the survey. Here are some questions you can include in your employee engagement survey: Satisfaction questions How do you feel about work today? Are you proud of working for [organization]? Do you enjoy working with your team? Future orientation questions Do you see yourself working here in a year? Do you have the tools needed to maximize your potential here? Have you recently thought about leaving [organization]? Open-ended questions Are there any problems with our culture? How can we help improve your engagement at work? What practices do we need to change? Once you have analyzed the results of your employee engagement survey, you’ll be able to identify the areas where you need to work the most. #3. Stop micromanaging Team leads and managers believe in a need to micromanage the work. They recognize that without micromanaging, no task will get done. This misconception can make your remote employees disengaged. Employees want to work with autonomy and feel trusted. Micromanaging them will make them feel alienated and lose productivity. Combating this problem is necessary for employers to focus. The solution is managers need to set expectations with the aid of KPI strategy. Setting specific goals for remote employees will provide them with an opportunity to grow, promotes transparency, and eliminate the need for micromanaging. #4. Improve engagement with better work-life balance The employer needs to know that employees are not machines. And when they are doing remote work doesn’t mean they are available 24x7. According to a study, working long hours backfired to company success. That’s why maintaining a healthy work-life balance helps remote employees to reduce stress and prevent burnout. Here are some strategies you can implement to help the employees to maintain work-life balance: Promote flexibility at work. Encourage time off. Take mental health days. Create realistic deliverables. Scheduling weekly check-ins. Eliminate challenges and roadblocks. #5. Remove unnecessary team meetings As the companies are shifting to remote work culture team meetings are constant. It is because the companies are trying to compensate for the lack of face-to-face interactions that used to be a part of regular work culture. However, unnecessary virtual meetings can prove harmful to already stressed-out remote workers. These virtual meetings can get replaced by a team-wide email. For the necessary virtual conferences, mark a calendar and ensure only vital people are in the interview. #6. Keep remote employees engaged with collaborative tools A study has found that 63% of the employees wanted to quit because inappropriate communication interfered with their ability to do seamless tasks. Many professionals are working as distributed teams making the interaction difficult. Thankfully, we have the technology to fix this issue. Remote working tools like Slack, Zoom, and Skype helps to stay connected with the virtual team members. Employers must incorporate online tools to help the remote workforce. It allows the communication flow without a break in the task. #7. Virtual knowledge sharing sessions According to research, knowledge sharing positively affects employee engagement. This happens simultaneously when the workplace is open. But during remote work, it is a little bit difficult. Put some effort into structuring it. Here are some practices to follow that’ll help you to kickstart online knowledge sharing sessions: Mentoring program Problem-solving workshops Discussion group Monthly presentation or talk #8. Plan fun activities for employee engagement Giving your remote employees a chance to ditch their desks and interact with their team members will keep them engaged. Here are some of the employee engagement ideas when looking to plan fun activities: Celebrate birthday week and work anniversaries: Let your employees know that you care for them beyond their role by recognizing special events such as birthdays and work anniversaries. It fits well during the remote work culture. Monthly parties: A team that bonds well works together. Hosting a monthly-team party provides you with an opportunity to bond with the employees. Skill-based games: For example, organize virtual puzzle competitions among teams. Solving puzzles promotes communication, better bonding. Attach incentives for adding more competitive spirit among remote work teams. #9. Make your remote onboarding process fun Organizations work hard to provide a seamless onboarding experience, and remote onboarding shouldn’t be demanding. Making new employees feel at home and connected in a virtual environment is key to retaining them over time. Consider hosting get-to-know virtual video calls where new employees interact with existing team members. Make a list of icebreaker questions to make the conversation easier for the new employees. An interactive onboarding experience will encourage new hires to participate in company events in the future. #10. Create remote work policies The freedom to work from anywhere can be exciting. To keep remote workers in sync, you need to craft remote work policies that set up expectations. These policies will give remote workers a tangible connection to the organization and let them know they have the same responsibilities. The policies must address things like remote communication guidelines covering when everyone should be available for meetings. You can also use this opportunity to reinforce data protection policies when sharing information with clients. Finally Employee engagement strategies are crucial for engaging remote workers and improving overall productivity, happiness, and satisfaction. It is all about understanding what your employees want during the remote working scenario and working towards it. Author Bio: Ginni Agarwal is a Talent Acquisition Expert at Upright Human Capital with extensiveexperience in Tech and Non-tech hiring. The company aims to provide a healthy workplace for the right set of talent to the company without any fear of losing our human capital. She loves blogging, writing articles about Talent Acquisition, and the recruitment industry. She has been associated with the Talent Industry for a while. She enjoys sharing her experience with others.
4 Tips for Seamless Remote Employee Onboarding
4 Tips for Seamless Remote Employee Onboarding
It can be tough to onboard new employees, particularly if they’re remote. They can't just pop into the office for a meeting, and you can't always quickly bring them up to speed on all the company's goings-on. But with a little effort, you can make the process smooth for both the employee and your team. Several tools and technologies can help make the onboarding process easier for you and your new employee. For example, video conferencing software like Skype or Zoom can be used for virtual training and tours. And there are many online tools, such as Google Drive, that can be used for collaboration and sharing documents. In addition to taking advantage of these tools, you can make the onboarding process smoother and more efficient with the following guide, designed to help you get started. 1. Have a remote work policy If you're going to be onboarding remote employees regularly, it's important to have a remote work policy in place. This should outline your expectations for how employees will conduct themselves while working remotely and what you expect from them regarding communication and collaboration. Having a clear policy will help make the onboarding process smoother and ensure everyone is on the same page from the start. And it starts in the hiring process: In your application, ask candidates what aspects of remote work appeal to them. Ask them to describe their preferred working style, communication style, and technical skills. If a candidate responds that they do not enjoy the isolation of remote work, you may want to move on. 2. Send equipment and a welcome package beforehand Few things will frustrate both you and your new employee more than having them spend the first few working days ironing out technical difficulties. So, ahead of time, order all necessary hardware they’ll need and have it delivered to their home. Here are some items to consider, depending on the requirements of the position: Laptop or desktop computer Monitor Keyboard and mouse Headset or earphones Webcam Printer/scanner External hard drive or USB drives Phone or VOIP equipment Charging accessories and power strips When it comes to software, if what employees need isn’t cloud-based, ensure it's pre-installed on their device. Include passwords, usernames, and any other security information needed so remote hires can easily get up and running. Suppose you are working on many different online marketing tools. In that case, putting together a list of recommended tools for your new employee may be helpful. Or if you’re working with a project management tool, ensure that their accounts are already set up in advance, and they’ll have access from day one. Additionally, making remote employees feel welcome can help embed them into your organization and feel like they’re part of the team. One idea is to send a welcome package with things like: Welcome letter from the CEO or team leader Company swag such as T-shirts, mugs, notebooks, or pens Employee handbook Snack box with an assortment of treats and snacks to enjoy while working Tech accessories like USB flash drive, ergonomic mouse pads, or laptop stands Gift cards for coffee or online retailers Virtual event pass to an upcoming online workshop or team-building event Desk plant to brighten up their home office space 3. Be prepared with virtual onboarding materials Gather all your onboarding materials and make digital copies as part of your remote onboarding program. You may also want to mail them a physical copy along with their welcome package. Here’s a list of things you’ll want to include: For all employees: Mission, vision, and values Organizational charts Employee directories Communication procedures (how and when to use email, video calls, and chat) Tutorials for commonly used tools Security standards Templates for standard documents (presentations, email invitations, sales follow-up emails, etc.) For marketing: Lead qualification criteria Content style guide Blog and SEO best practices For sales: CRM contact information standards How to order business cards Travel and expense procedures For software developers: How to set up a development environment Codebase Development processes Architecture standards You can help employees track their progress by making videos of everything that they need to learn in modules. Or you can set up a video call so that they’re able to ask questions on anything they don’t understand and managers can easily answer them on the spot. Creating these learning modules might be a bit difficult, but you can contract a Professional Employer Organization (PEO) to create learning modules for any job position. 4. Leverage existing technology and tools Use video conferencing or online team meetings to ensure a smooth transition. Companies onboarding remote employees can greatly benefit from leveraging technology and platforms such as Zoom for virtual meetings, Slack for communication, Asana for project management, LIKE.TG for HR software, and Microsoft Teams for collaboration and document sharing. For example, you can use Microsoft Teams to welcome your new team member, outline their responsibilities, and offer support. And some apps, such as Donut, allow employees to chat with a company representative through the internet. Onboarded employees can also receive useful information about company resources, such as knowledge bases, training software portals, and cheat sheets 5. Let new hires know what to expect Working from home can be a brand new experience to most. Ensure everyone understands what's expected of them during the remote onboarding process. What information do they need? Whom will they be meeting with? What tools do they need to be successful? You can avoid confusion and frustration later on by getting everyone on the same page from the start. This is also a good time to set expectations for communication. Will you use email, Slack, video conferencing, or a combination of all three? Let your new employee know how you prefer to communicate and the best way to reach you. 6. Set up a dedicated onboarding space If possible, set up a dedicated space for their remote onboarding process. This gives them a place to go where they can find all the information they need in one spot. It can be as simple as a folder in your company's shared drive or an intranet page with links to all the relevant documents. Having a dedicated space also makes it easy for you to keep track of your new employee's progress. You can quickly see what they've read and what still needs to be covered. As your business grows, it might be a good idea to consider tools to help during this process. LIKE.TG’s employee Onboard platform can help to automate a lot of the repetitive tasks that build up as you get the hang of remote onboarding. Download Our Free New Employee Orientation Checklist! Download Now 7. Use self-onboarding checklists Self-onboarding checklists are an effective tool for streamlining the onboarding process of remote employees, ensuring they complete all necessary steps. These checklists should include tasks like setting up company email accounts, completing required paperwork, reviewing company policies and procedures, and accessing necessary software and tools. Additionally, the checklist can guide new hires through introductory training modules, schedule their first team meetings, and prompt them to set up virtual meet-and-greets with key team members. 8. Introduce them to the team members One of the challenges of remote work is feeling like you're part of the team. So take some time to introduce your new employee to everyone on the team, even if it's just through a quick email or video call. If possible, set up regular virtual coffee chats or happy hours so they can get to know their colleagues in a more informal setting. You can also give them the company’s organization chart so that they do not have a hard time trying to remember who is who. 9. Give them a virtual tour If your company has a physical office, give your new employee a virtual tour so they can see where their team members work and what the space looks like. If you don't have an office, you can still give them a tour of your company's website, intranet, or social media channels. Make them feel like they're part of the team by showing them around and introducing them to everyone they'll be working with, even if it's just virtually. Always make an effort to have your camera on to create a warm face to face feeling when giving the tour. Click Trough an Onboarding Process Click through our interactive demo to see how LIKE.TG makes onboarding easy. Try It Now 10. Assign a buddy One way to help your new employee feel welcome is to assign them a buddy. This should be someone who's been with the company for a while and knows the ropes. They can answer your new employee's questions and help them feel comfortable in their new role. A workplace mentor can provide initial guidance and help eliminate the anxiety many new remote employees experience. Moreover, use video coffee chats and other ice-breaker activities to break the ice. 11. Provide training and resources As part of the onboarding program, provide your new employee with all the training sessions and resources they need to be successful in their role. An onboarding training session should entail a thorough introduction to the company culture, key policies, and job-specific skills, along with interactive elements like QA sessions, practical exercises, and opportunities to meet and engage with team members and key department leads. The goal is to set them up for success by providing everything they need to hit the ground running and make sure you’re both on the same page once their onboarding plan is complete. 12. Encourage communication and feedback Working remotely makes it easy to feel like you're out of sight and out of mind. To avoid this, schedule regular check-ins with your new employee. This gives you a chance to see how they're doing, answer any questions they may have, and give feedback on their progress. You should also be open to getting feedback from your employees. This helps you figure out problems and come up with solutions. Feedback will show you places where your new employees have problems. There are different ways in which you can collect feedback from your new employees. You can use surveys, meetings, or performance tracking software. Check-ins also allow your new employee to bring up any concerns or issues they may be having. By addressing these early on, you can help them feel more comfortable in their role and prevent any potential problems down the road. You can also ask them to turn on their video during conference meetings to make them settle in properly so you become aware of their onboarding experience. Since employees are not able to meet face to face, online meetings and daily communication are essential in team building and creating healthy remote team relationships. 13. Give them room to grow Finally, remember that your new employee is still learning and growing into their role. They may make some mistakes along the way, but that's okay. What's important is that you give them the space to learn and grow.Encourage them to ask questions, try new things, and take risks. This will help them become even more successful in their role and feel like they're truly part of the team. “As soon as we saw LIKE.TG’s Onboard demo, we knew this was the perfect solution for us. We loved that it was extremely simple and powerful out of the box, but that we could customize it with advanced capabilities to make it work in our company setting.” Elisa Garn Vice President, HR and Talent Christopherson Business Travel Learn More About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
Onboarding Checklist For Your WordPress Business
Onboarding Checklist For Your WordPress Business
Whenever you need to onboard someone in my company, it's effective to use an onboarding checklist. This way, you can make sure you don't leave out any steps when training one of your new team members. That's why this article talks about a general onboarding checklist that could be used by anyone in a WordPress business or any business for that matter. 1. Have a definite plan and goals The right onboarding for any business is indispensable to its overall success, and WordPress is no exception. Considering the enormity and complexity of the WordPress ecosystem and webspace as a whole, it’s impossible to go live with an effective WordPress Service Offering without first crafting a well-defined onboarding plan. You won’t be able to measure your success without a definite plan and goals. Is your goal to decrease employee turnover and measure retention rates to determine your progress? Or do you want to determine the success of your onboarding campaign by conducting anonymousemployee surveys? Another strategy is to carry outexit interviews when an employee leaves. For this, WordPress plugins like Cliptakes will help you to set interview questions and receive one-way video answers from prospects on your site. Source Whatever your plan and goals may be, be consistent and repeat the same onboarding plan for all new hires. 2. Prepare your new employee’s workspace The last thing you want when a new employee arrives is to have to find a place for them to work. With a little forward-thinking, this won’t be an issue. When a new employee joins your company, their arrival should be streamlined and without any hassle. Imagine joining a new job and not having the tools ready to perform? You are definitely going to have a negative first impression. They’ll need a desk, name tag, and other items — let’s take 30 minutes and walk through the paperwork and preparations you should take to set up your employee for success. Besides, set up your new hire’s computer, phone numbers, and email beforehand and provide access to any courses, software, or files they will require before their first day. It will make them feel valued. In a recent employee survey, 69% mentioned recognition andrewards as the top factors that retain them at work. Make sure that your business website is user-friendly as well so that your new hire will not have any difficulty accessing the info or whatever resource is required. Consider hiring enterprise WordPress development services for custom design, agile workflow, and user-friendly websites. In case of any office supplies, they should reach the new employee prior to them joining work so that they can set up their workstation. 3. Conduct an orientation program for the new hire New employees need to know certain information when they join the company to avoid confusion, stress, and errors. The new hire orientation program provides an introduction to the company policies, procedures, and culture. It will help them understand how their work relates to other activities in the organization or department. This also helps in reducing errors due to a lack of knowledge of the new system or protocol. Thus, it makes sense to introduce your new employee to your business structure, mission, vision, and values. Along with it, you should also highlight significant policies, offer mandatory training, and complete the necessary paperwork. If you look at the stats, 94% of employees are willing to work in a company longer if they can learn and develop. Source You can rely on plugins, such as WalkMe, for employee onboarding and training. It can streamline employee onboarding with personalized training, offer employees self-service and contextual support, monitor usage, skill, and detect pain points to provide dedicated support. You can also use the OnBoarding pluginfrom CreativeMinds to provide interactive training and in-app help while training your employees. 4. Don’t forget to send a warm welcome email When hiring new team members, how much do you care about what they think of your company? Probably quite a lot since you've probably invested a lot of time and effort in finding the right candidate for the job. But have you taken the time to create a warm welcome email for them? A warm welcome email can kick-start a healthyemployee-employer relationship. Plus, it is going to be the first official message that your new employee will receive. Try to create a positive impression and set your employee up for success from the onset. Here’s an example of a welcome email from Groove: Source Their first message welcomes the user and informs them about what they can expect in their inbox in the forthcoming days. Further, you can see a link to a video tutorial that educates them about the details of the app. Most importantly, they ask the users why they signed up. The answers let the company know what is most important to new users and accordingly transform the messaging. This strategy also helps in building deeper relationships with the users as every user has unique goals or challenges that drove them to sign up. When it comes to employees, you can ask questions like ‘why are you applying for this position?’ or their objectives. The answers you get will define what “success” means to your employees. 5. Personalize the onboarding experience Every new hire situation is unique, which makes creating an onboarding plan quite challenging. Regardless of what your onboarding approach may be, there are ways you can make it more personal for each new hire to ensure they get off to a great start. To personalize the onboarding experience, capture the data around your existing employees. Continue to gather data all through the hiring process, starting from application to interviewand onboarding. Consider implementing an automated tool to capture and organize the skills data.The insights you gain from your data can help to develop or improve your onboarding plan. Make sure to use tools that can help you measure progress and continue to improve your onboarding process. 6. Focus on constant employee engagement and team building. Employee engagement and team building is complex issue for businesses because it’s not really about individual success. It’s about how organizations help individuals reach their goals and improve the workplace environment. And if you look at the statistics, 71% of executives agree that employee engagement is crucial for a business’s success. Source Make sure that you have tools for all the following: Tools that facilitate meaningful one-on-one conversations. Tools that let users give and receive continuous feedback. Tools that help you set and track essential goals. And tools that help you recognize employee achievements. Additionally, make sure to provide opportunities for new hires to build relationships by organizing team-building events. You can also randomly pair the new hire with employees in the company for virtual coffee meetings. And set up a regular check-in schedule to find out how they feel overall and if they have everything they need to perform efficiently. Wrapping-Up The goal of this article was to help you create a framework for generating your WordPress onboarding checklist. Start with the list above, then think about what else should go into it. Maybe you’ll want to add something about creating an SEO strategy for your website or making sure your business is registered with Google My Business. Perhaps you’ll want to include things like generating user accounts or registering your site with social media channels. You will likely want to tailor the scope of your onboarding checklist accordingly. Whichever way you may wish to customize your onboarding process, it will prove to be highly effective if you choose to start with the above checklist first. Author Bio: Lucy is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking, and traveling.
How to Improve Employee Retention Through Pay Raises
How to Improve Employee Retention Through Pay Raises
As we move through the year 2022 and beyond, rates of employee turnover have increased and the need for employee retention is more important than ever before. The arrival of the COVID-19 virus changed many aspects of our lives, and in addition to changing how we interact with one another, it has had many employees thinking about what is most important in their lives. The result has been what the media dubs to be the “Great Resignation.” For a long time now, many employees have felt that they have not been paid accordingly for their efforts at work, and for as far back as we can remember, many just dealt with it. However, the COVID pandemic has changed how many employees feel, and they are quitting their jobs because they don’t want to risk their health in an unsafe work environment while making poor wages. Right now, money talks, so your company may need to offer pay raises to retain your current staff and bring in new workers. Let’s talk about the importance of implementing employee retention strategies and how to make it happen, even if you have a smaller company. The Great Resignation Since the COVID-19 vaccines have made the rounds, we have seen more of a return to normalcy, especially as jobs open up across the country. However, while the outlook appears bright, we are not yet out of the woods, and many people are changing how they think about their lives and how work fits into the equation. In August alone, 4.3 million people quit their jobs. Among the reasons for the resignations were considerations about their health and the hope of career advancement or finding a job with more flexibility. Of course, the biggest factor is that many people want to make more money in the long term so they can provide a suitable life for their families. A lot of potential employees are holding out for that very reason, and if your company can set itself apart with higher wages, then you could be setting yourself up for success, especially if you are paying more than your direct competitor. Right now, around eight million people are looking for jobs, so you need to take this time to create a compensation plan so you can attract the best and brightest. Why Paying More is Key While having a higher pay rate on day one will bring in some interested employees, your company could also see many other benefits by offering a higher pay rate for your current employees. Of course, employee retention rates are key. If you are paying employees more, they won’t leave because they know that your competitor is paying less. Once your employees realize that they are getting this great benefit, they are bound to have more pride in their organization and they will refer their highly qualified friends. In addition to wanting to stick around, your employees will also likely perform better when they are making more money. After all, they know that if they want to continue making the same great salary, they need to perform well so they are not replaced. Employees that are not paid well are often distracted at work as they worry about how they will make ends meet and pay for what they need to support their families. If you make it a point to pay your workers a fair wage, they will be less worried about home and more focused on delivering high-quality work at the office. How to Pay More Once you realize how pay raises could help your company to retain your top talent and improve your profits, it is time to write up the details about how much you plan to increase the pay and when. Larger businesses may be able to reach into their expense fund and easily find the money they need to increase employee pay without sacrificing their operations. However, small business owners may be scratching their heads as to where you can find the funds to pay people more in the first place. One way to find more money is to cut down on some unnecessary expenses. For instance, do you need a cleaning service to come in every day or can you settle for a couple of times a week? You could also take a closer look at your vendors and determine if you are paying too much for what they offer and if you can find an alternative. If this is the only vendor that will suit your needs and you have been in business for a long time, you could also try to renegotiate their costs and save money that way. If your HR team and company management are stumped on how to find more money for pay raises, it may be time to bring in an outside expert. A financial advisor or Certified Public Accountant (CPA) can be a miracle worker as they will sift through your corporate finances and determine where you can cut funds or find money while ensuring that your company will continue to run smoothly. Keep in mind that any strategy you use will be money well spent. The cost of finding new employees, providing onboarding processes for them, training, and creating more office space can be very costly. If you can pay more and retain the same employees now, and not need to worry about hiring later, then you could keep that leftover money and put it towards your business. Paying Through Other Benefits Like Wellness Programs … Even if you try to move money around, your organization may simply not have the funds to pay your employees a regular pay raise that they will see on their paycheck. However, your HR team can look at alternative perks that you can offer today that will save the employees money in the long run, so it is just like they are getting that money directly. For instance, many employees pay a lot for health insurance, especially if they have large families, and the cost can be so great that their paychecks are lower because of it. To aid in this regard, your company could set up a wellness program where employees are encouraged to live a healthy lifestyle, and in exchange for showing positive results, employees could save money on their monthly insurance premiums. In addition to the money you’ll save, when your company culture supports healthier workers, they will also call out less often, and productivity … Or a Remote Workforce Since the COVID-19 pandemic hit our shores, there has been another shift in how the world conducts business and that is the popularity of working from home. Not only will this arrangement reduce the chances of employees contracting the coronavirus and improve productivity, but it could also save the employees a bunch of money that they could use for other expenses or to save for the future. The fuel savings and reduction of wear and tear on employee vehicles due to the lack of a daily commute while working from home is a major cost-saving perk that could result in hundreds of dollars. On top of that, employees can also save money that they would spend on office attire and childcare. Some HR departments may be hesitant about the idea of turning to a remote work environment because they believe that employees won’t be as engaged when they work alone or that they will not be able to communicate as freely as they do at the office. However, the opposite is true. The ability to work at any time and complete tasks without distractions has actually increased productivity since 2020. That means that your company could be paying your employees more and seeing a boost to your profits. As far as the communication aspect, that is covered as well. There are many ways to meet and speak with coworkers from the comfort of your home. Zoom and other virtual meeting programs have allowed many businesses to have their regular meetings without missing a beat. There are also online whiteboards available that allow everyone on the team to contribute their ideas and mark off completed tasks in real-time. With these tools at your disposal, your company can save your employees money and work seamlessly, as if you were still in the same office. As the feelings of our workforce continue to evolve, as should our businesses and how we treat and attract high-quality employees. By finding ways to provide pay raises, employee retention strategies, and other perks, your organization can hire the best people and keep them for the foreseeable future. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Happy Employees And 5 More Benefits Of The Flexible Workplace
Happy Employees And 5 More Benefits Of The Flexible Workplace
Covid has definitely made an impact on our personal lives and the way we work - there’s a true struggle of balancing out our professional and personal side. Employee happiness has become an ever-important factor, with burnout and disengagement becoming a real threat to the modern workplace. As offices begin to reopen, and as we slowly return to our pre-pandemic routine, managers are getting a bit antsy over setting up their own workplace of tomorrow. For the employees who worked from home during the pandemic, this was a true test of resilience - and they’re becoming increasingly interested in more flexible work arrangements. It seems that a more hybrid workplace is the way to go. According to a survey from Microsoft, up to 73% of employees would like more flexible remote work options. While there isn’t a one-size-fits-all type of solution, there are definitely benefits to this work model. After all, industries across the globe kept going, meaning the workforce adapted and overcame its obstacles successfully. One thing is certain - happy employees are productive employees. And as trends shift in terms of employer branding and responsibility for a better employee experience, the ball is in the employer court. Here are some ideas on how you can increase employee happiness while running your business on the new normal standard. Let Them Set Up Their Own Rules The new work model obviously works, there’s no denying it. Granted, in the light of returning to the “old normal”, managers will be torn between rent prices for office space, and their team’s wish for a more flexible work model. The road they should take is establishing some ground rules. Establishing feasible rules will only work if everyone gets to pitch in. Listen to your employees and figure out a solution that works best for all sides - employee empowerment begins by listening to what employees have to say. The start can be fairly simple: establishing office and remote days. These can be predefined days of the week, or setting up the number of days your team is required to show up for work. A number of employers had work-from-home schemes set up prior to the pandemic, so it makes sense to beef up on those - especially if employees stand to benefit from that. Another way would be the company offering workations. While you’re establishing ground rules on your work models, try to hear out various departments - especially if you’re running a middle or large operation. Chances are that work from home is not the same for developers, accounting and HR; different departments have different clearance protocols, and handling sensitive data on a home network might prove to be an issue. See which challenges lie in front of different departments, and how you can resolve them together. Let Them Manage Their Own Time There are challenges on managers’ plates as well. As immediate work locations changed overnight for a big number of employees, managers were left struggling to both maintain and assess work effectiveness and work hours. Luckily, new tech came running to the rescue, and the boat was kept afloat. A number of tools, most of them in use even before the pandemic, quickly became staples of the modern workplace. As communication and management became easier, effectiveness and time tracking also became easy to handle and less of a challenge. This has proven to be a twofold benefit: it saves precious management time otherwise spent literally policing your team by making work insights easily available, you’re not breathing behind your team’s neck, which can often deteriorate team engagement and happiness. Modern times require modern rules, and an approach that moves along with the very dynamic times we live in. Empowerment is the buzzword in managerial circles, and it begins with a simple concept - trust. The modern manager must not only exude respect, but must showcase huge trust in their team being responsible for their actions. The operational solution can also be as simple as the concept: one way to do it is to try employee scheduling tools and empower the teams to track and design their own work schedule. It makes perfect sense that this is counterintuitive to some, but you’re actually showing trust by giving your team the responsibility for the time they clock in. Not only that, you’re putting them in the spotlight in front of their peers, and peer pressure can do wonders for increased productivity in an adult, professional setting. Provide A New Office Experience The whole story about employee empowerment doesn’t have to stop with time either. A pre-pandemic study showed open-plan offices were actually making teams less productive and collaborative. It’s strange how being physically close can actually make us less productive, but it makes sense on a number of levels. This is another cue for the modern manager to take. With the freedom to work from their homes - or any other location of their own choice - team members might be reluctant to come back to wide-open offices. The reasons can be productivity, concentration, privacy, even small and quirky workplace habits or better work life balance. And as shown during the pandemic, the office doesn’t have to be obligatory for the full time. You can work with your HR team to determine employee preferences for the coming time, and to see how your office design can improve both work metrics and employee attendance (if you’re after improving that in the first place). Designing novel workstations might be the way to go. The modern office can mostly do away with cubicles and personalized spaces for every employee, focusing instead on providing a place to work for workers when they do come to the office. The equipment and station design will vary greatly from one department to another, but in the era of powerful laptops (tablets even), this should not be an issue. Remember, the focus is setting up a working environment that enables people to come to the office when their presence is needed, and not go overboard with unnecessary gadgets. Meetings Flexibility Is A Must Whichever way your company - or your team - decides to go, meetings are inevitable. It’s also inevitable for them to be held in person in some instances, so this is another consideration when planning ahead. Be careful when setting up requirements; not all meetings require physical presence. A hybrid model, with meetings held online, is very doable these days - comms applications such as Slack, Zoom, Google Meet, or even the old and faithful Skype, all allow you to take part, voice opinions, and see your team members in real-time. When the time comes for actual meetings, or a situation requires you and your team to sit together and come up with solutions, make sure you can respect all the pandemic regulations. Also, if you’ll require your team to come to the office, try to come up with less formal parts on the agenda, and make a small event out of having all your people together in one place! An actual meeting is not only an opportunity for the employees to work together, but to be together after a long period of time! Impress The Newcomers Finally, growth will require you to expand your team at some point. As the trend of workplace flexibility is going into full swing, workers will naturally gravitate towards businesses that have already transitioned successfully. Taking into account all of the above, and making an action plan around those, will not only streamline your current workflows, but also act as a magnet for future hires! Remember that, when we’re talking about employer branding, we’re not talking only about employee experience (and retention). CX - Candidate Experience - is another big thing these days, and a happy work experience begins right at the get-go. This is something to keep in mind when designing your hiring protocols and employee onboarding - there are no reasons not to do it virtually. Parting thoughts As trends migrate fully to new work models, it pays off to stay ahead of the pack. The modern workplace is designed to try and keep the employees happy and motivated, since we all saw it was them who shouldered the burden right through the pandemic. However, the perks of the modern workplace are not mere benefits for your workforce, but actual catalysts for improving productivity and employee engagement as well. Leading your team (quite literally) into the future through these workplace improvements will prove to be a major employee retention factor! Author Bio: Derek spearheads key initiatives at Deputy, a global workforce management platform for employee scheduling, timesheets and communication. With a focus on workforce, Derek helps business owners and workforce leaders simplify employment law compliance, keep labor cost in line and build award-winning workplaces. Derek has over 16 years’ experience in delivering data-driven sales and marketing strategies to SaaS companies like MarketSource and Griswold Home Care.
Modern Workplace Trends You Must Know
Modern Workplace Trends You Must Know
The modern workplace has changed more in the last few years than any other time in history. For most people, work looks very different when compared to two or three years ago. In this guide, we’re diving into the workplace trends you need to know about in 2022. Why is it important to know the future of work trends? Quite simply, you will probably want to know about the upcoming trends so you can stay on top of them. Modern companies need to give employees a modern workplace or risk losing top talent. In progressive industries, this becomes even more essential. You don’t have to run a Silicon Valley company to provide a great, exciting place to work. Predictions of modern workplace trends Let’s dive into the predictions for modern workplace trends and how things might change in 2022 and beyond. Hybrid or remote working A lot of people got used to working from home in recent years. The pandemic has led to workplaces being more flexible out of necessity, but many employees now expect this as the norm. Remote working doesn’t have to mean you are a less effective team, but to keep everyone well-connected, we think more companies are going to move towards a hybrid approach so people spend some time in the workplace, and some time at home. More personal and professional development This makes a lot of sense. In fact, it is bizarre that a lot of workplaces didn’t really embrace this beforehand. It seems that the world of work is waking up to the benefits of development, not just professionally, but personally. For example, in years gone by people might not have understood the benefits in giving your employees the chance to take courses together. Now, we can see that team-building and other opportunities for development are crucial. The benefits are many. You can build confidence, grow employee soft skills and incentivize your employees to continue to improve. Workplace look trend predictions The workplace look is likely to become a little more casual. This is the modern way, and trends can even be accounted for in this way. Showing tattoos at work is one of the ways we might see a change. People who have visited the best tattoo shops in the US in order to get a beautiful sleeve or other ink want to show this off to other people, even at work. Tattoos have become much more mainstream in general. We are used to seeing these when we socialize, and the excuses some bosses have to get rid of them in the workplace probably won’t stack up. Tattoos are not dirty, or unprofessional, or associated with gang culture (in the majority of instances). Innate liking for flexible work schedules More and more companies are offering flexible schedules for workers. Workplaces that don’t could be seen as outdated. Flexible working schedules don’t have to make your team less effective, and employees appreciate the opportunity to run errands or even just take breaks when they want, and work on their own terms. Many companies scared to take this approach before the pandemic has seen that their business can function with remote and flexible work. Need for centralized communication This way of working has also led to a need for more centralized communication, with a lot of companies moving to project management systems for assigning tasks, communicating with one another, and tracking the progress of your team. Without a simple centralized method of communicating, it is easy for employees to feel lost, or potentially to even become less productive. The emphasis on work-life balance More and more employers are starting to understand that their employees value their personal time. Work-life balance is essential, and if companies want to keep their employees (and keep them happy) they should take steps to improve this balance for their staff. There are some companies that are even changing to ‘trust’ systems where they don’t necessarily track employees’ time. As long as tasks are being completed then the employee can manage their own time. Investing in employee wellbeing We’ve mentioned this a little in terms of personal development. Mental health check-ins and even aids to keep staff happy at work will become much more common. The modern approach to substances including CBD could change, too. A lot of people take CBD to help with stress and anxiety, and workplaces might reduce any regulations about these kinds of substances. Many companies realize that unhappy employees are usually unproductive employees. By prioritizing their mental health and wellbeing, businesses can even reap the benefits in terms of productivity. What’s more, keeping your employees happy is the right thing to do, and leads to a far better working environment. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
4 Most Effective Hiring Strategies for SaaS Companies
4 Most Effective Hiring Strategies for SaaS Companies
With everything that 2022 has to offer, we believe now is a great time to rethink the HR and recruiting strategy in your SaaS business. We will discuss how AI and machine learning will change the HR industry, whether internal mobility is a thing, and how to get the most out of SEO. We have outlined four trends that will make 2022 a year to thrive. 1. Taking Advantage of SEO Building an SEO strategy for your SaaS niche will bring you success in the long run. As the success of your SEO efforts highly depends on what strategies you use, it is better to work with an experienced SaaS SEO agency, especially if you are a newbie in the world of SEO. While some companies rely on performance marketing, they still depend on paid advertising. However, by staying on top of the latest trends and best practices, you can ensure that your SaaS marketing campaigns are always successful.On the other hand, thorough SEO ensures the traffic keeps coming even if the advertisement stops. Considering that SaaS is mostly a digital product that is not restricted to a certain location, it broadens the search and is great to expand with the help of SEO. Furthermore, digital product development services play a critical role in this scenario. These services allow for constant innovation, upgradation, and maintenance of the SaaS product, ensuring it remains competitive and relevant in the market. With professional assistance from such services, SaaS companies can effectively enhance their digital presence, thereby increasing the effectiveness of their SEO strategies. Moreover, when it comes to content, there's the option to work with a content marketing agency for SaaS which will help achieve more professionalism and success in the long term. We prepared a list of the most helpful tactics you can adopt in your SaaS business — make them a part of your marketing plans in 2022 and see the difference in your bottom line within a year. Optimize for Google’s Job Search Many candidates simply put what they are looking for in Google when searching for a job. Google's Job Search is what they see first, which means you can take advantage of it and make sure candidates see your job offer first. Post jobs both on the company website and job board — this way, your company’s website posting will be prioritized. You can also use Google's structured data guidelines. If you follow these rules, your job listings will appear correctly. Target competitor keywords One of the most effective ways to attract relevant leads to your website is to target competitors’ keywords. You can do that with the AdWords competitor targeting tool that allows you to bid on your competitor’s target terms. Use keywords related to the job search or career pages and get more chances to interact with your target audience. Going forward, you can even analyze paid campaigns of your competitors with a competitive research tool from SE Ranking. It shows their paid strategy and lets you find other brands based on similar keywords, get traffic forecasts, and more. Enhance your career page Once you have the content in place, it is time to take care of the SEO: Make sure your page is indexable to drive more traffic to it. You may start by ensuring that it is easy for the Googlebot to crawl your website. Crawling means following hyperlinks to discover new content. Check SERP (Google) snippets. You can optimize for SERP features by making sure you have relevant content that answers what, when, why, and how questions. Ensure there are no broken links on your page so that people who run across you on the search get what they need. Have a mobile-friendly website. As Statista shows, over 54% of all traffic came from mobile in 2021. Businesses must pay more attention to device adaptability. Your website should be mobile-friendly so that potential clients can easily scroll through the pages, find the information they need, schedule a call, or easily make some other call to action. 2. Building a trustful company reputation When we are talking about the company’s reputation, we cover terms such as employee value proposition, employer branding, and company culture. Company culture is what your teams share: goals, vision, attitudes. It includes everything that characterizes an organization. On the other hand, the employee value proposition (EVP) is the promise the company gives to potential employees: benefits, work conditions, and more. You can get inspired with the SE Ranking — as an SEO agency, it adopts solid working strategies and uses them to attract relevant candidates. You can see everything you need to understand what the company wants to convey with a clearly stated mission and values. The page gains the reader’s trust before presenting open vacancies, leaving space for an action step and further interaction. Employer branding shows the values, mission, purpose, and culture to the world. Think about Google. If I were to ask you how it would be to work there, what would first come to your mind? Most likely, your opinion is based on different stories you have heard, posts you have read, and everything that caught your attention on the internet. That is what employer branding is. In this way, EVP answers the question “Why?” while employer branding defines “What” and “How.” Your branding, social appearance, and career page give candidates an understanding of whether your culture is the right fit on a subconscious level. The candidate can get to know your company through its values and social attitude and get interested in working with you specifically. Let’s look at an example with a restaurant chain that managed to expand during COVID-19 times — Chipotle. Right at the top of the company’s page, you can find a clearly stated mission focusing on people. Their values are embedded into the description: Chipotle supports diversity, well-being, and employee benefits. This is how they define their EVP, which drives their work. With clearly stated values, mission, and social involvement, you have higher chances to attract more relevant candidates to your website and inspire them to apply. Adding social proof, testimonials and awards will show you as a trustworthy organization: use this option to connect with potential candidates from the very start. Specialists will be excited to work with you when you have a well-built strategy like this in place. Moreover, it will help you attract solid customers and retain your existing ones, lowering the turnover rate and strengthening relationships in the company. 3. Adopting Data-Driven HR Machine learning is here to stay, and HR is moving to the next generation of automation with it. IBM believes that data-driven decision, powered by AI, is one of the key pillars of the new HR generation. Such a concept allows HRs to make evidence-based decisions and reach a level of efficiency that would not be possible otherwise. Advanced analytics and automation tools have become great sources to drive efficiency, predict and prevent further challenges, and stay agile in the ever-changing business world. Currently, only 10% of companies have adopted AI-based technologies for HR, which allows you to start the new year with a big advantage. Most HR specialists spend countless hours manually processing and analyzing results — instead, they can focus on expanding business value. Using machine learning in their job is a great chance for recruiters to shift priorities, spend less time performing manual tasks, and spend more time developing relationships with potential candidates. The average number of applicants for a position rose by 39% in 6 years, Gartner Recruiting Efficiency Survey states. Recruiters need even more time reviewing CVs, which slows down the hiring process, not to mention the cost per hire keeps increasing. You can benefit from AI technologies thanks to the tools already developed. We are sharing some of them below. Fetcher’s solution helps companies reach hiring goals by offering tools that ensure diversity, measure team metrics, and make candidates’ profiles easy to read. Humanly application has one of the highest rates from candidates. It facilitates candidates’ screening and selection process, finding relevant and strong candidates, and reducing average time-to-hire. Arya focuses on candidate sourcing, letting you add multi-channel sourcing, automated candidates search, and analyze previous sourcing processes. Pymetrics platform has a modern approach based on AI and ethical design principles that work in two directions: talent acquisition and talent management. Let’s sum up the main advantages of adopting AI and machine learning for your SaaS business: A combination of human and AI effort leads to better decisions Enhance the hiring process by leveraging AI, stepping aside from manual candidates screening and application processing Enhance the experience of candidates and employees, improving the reputation of the business Focus on what matters the most, developing business values in your SaaS niche 4. Retention and internal mobility You might have struggled with implementing internal mobility during the pandemic as priorities were different then. However, this year everything seems to return to its usual pace. While finding external candidates remains a priority, retaining existing ones should also become a focus. Internal mobility has a lot to do with digital transformation, especially true for the SaaS niche. Since the pandemic, most businesses have gone online, significantly expanding the hiring process. Now, when geographical location is not an obstacle anymore, candidates have much more space to look for better opportunities. Internal mobility makes it possible for you to retain talented specialists, even if they decide to shift their careers. Moreover, specialists love how easy it is to get knowledge from the company — the more you can offer, the greater chances talented candidates will stay with you. Yet, you should understand that such a strategy requires lots of effort, both for employees and specialists who will need time to onboard an internal candidate. Before you dive into internal mobility, make sure you have enough resources. Ideally, a combination of external and internal candidates’ searches will bring the most effective results. Summary Whether your business is just beginning or has been a part of the game for a while, it is high time to look at your strategy. Some of the changes may not be visible at first (such as SEO), yet they will ultimately bring amazing results. Adopting AI in your work and investing in your people will allow your company to expand even in the most unpredictable times. Author Bio: This article is written by a marketing team member at SE Ranking. SE Ranking is an all-in-one SEO solution that helps business owners and agencies fast-track every search engine marketing task that includes keyword suggestions, check rankings, search competitors, and other helpful features.
8 Tips To Manage Remote Teams Effectively
8 Tips To Manage Remote Teams Effectively
A remote team involves individuals who collaborate with the same project to achieve specific objectives within a defined period. As each team member shares various skills, the team leader expects everyone to deliver refined work by reporting progress. Therefore, communication is crucial in maintaining a remote team. To effectively share information within the organization, ensuring data privacy must be your main priority. Underestimating the power of unprotected information poses data breach consequences such as lawsuits, governmental audits, lost reputation, and bankruptcy. To help you implement stable data management effectively, you can utilize online tools that allow you to assign and distribute tasks to your team. To track productivity even in a work-at-home setup, using tools such as Trello and other similar apps that help promote team spirit is a wise choice. These productivity apps are innovating the work processes to ensure efficient fulfillment of tasks even without much supervision. You can even export your trello data to excel by Coupler.io to blend information from different systems in one place. Since managing remote teams is challenging, you can take online courses to sustain your guidelines. For example, you can understand how to build an online presence, use software, or train your employees using the tutorials. Thus, this article is for you if you plan to revise your organizational remote team guidelines. 1. Assess Existing Communication Guidelines Evaluating the progress of your remote team members is an excellent way to start your organizational guideline revision. This strategy plays an essential role in analyzing the strengths and weaknesses of the previous and present remote team management. Therefore, you must track the existing communication guidelines to sustain organizational productivity while the team remotely works effectively. Here are some questions to ask your organizational leaders upon planning to revise your remote team management: Do you have a defined scale that can determine whether your recent virtual team management is successful or not? Do you have enough tools to monitor the online team members' productivity effectively? Can the productivity tools accurately determine the strengths and weaknesses of your team? How can the organization adjust to the growing team requirements? Do you have enough employee feedback about the existing team management guidelines? Can the organization implement regular physical meetups? Assessing your existing management guidelines will help your organizational leaders identify which strategies you can readily implement. In addition, the leaders will understand how to properly align the corporate objectives to the capacity of the remote team members. Indeed, revising new team management guidelines involves regular evaluation. 2. Understand The Obstacles Of Remote Management Remote access is an increasing requirement for every organization. This situation allows mobile staff to have the privilege to access business processes, office systems, and customer data from different locations. While remote access includes hundreds of benefits for your business, this organizational requirement poses shared risks. Underestimating the need to manage various management threats may be vulnerable to your business data. Since remote working depends on sharing organizational data outside the workplace, you have to find suitable technological devices to implement proper data protection. Therefore, consider investing in data restriction tools as you revise your remote team management guideline. 3. Illustrate And Appoint Responsibilities While hiring a remote team reduces expenses, managing virtual team members are challenging. Since employee distance varies, communication is a crucial factor. Therefore, you must appoint separate tasks to sustain effective communication and real productivity between your workplace staff and remote members. If you don't have first-hand experience managing remote teams, you have to gather enough knowledge initially. After understanding how virtual teams work, create a training program for your employees. This technique includes welcoming and orienting your remote staff by designing a presentation that provides individual roles. Next, find the right collaboration tools to communicate with each team member. These tools include chat applications, project management tools, video call software, and screen sharing applications. Pick which communication tools work best with your in-house and remote staff. Before conducting your first virtual meeting, set a regular conference with your team members. If an appointment for the entire organization is required, you must consider this scenario. Note that a daily meeting is a great way to gather updates from each team. In addition, remember that duration of these daily meetings shouldn't take more than 10 minutes. However, if you have further concerns, you can extend so. After setting a regular conference schedule, appoint a team lead. This strategy helps in easy information transfer within different departments. Moreover, having a team lead lessens the time you'll spend meeting the entire team. Thus, appointing team leaders increases overall productivity. 4. Build Detailed Standards For Remote Work Productivity While working from home decreases workplace costs, this situation exposes each remote team member to various distractions. These obstacles limit the attention and focus of the individuals who must stay on finishing tasks. Therefore, if your team members can't overcome work from home (WFH) challenges, these risks may harm their productivity. If you want to improve your remote team's productivity, you should provide them with the right tools to help them connect and produce high-quality work outputs. These technological devices include project management tracking apps, messaging apps, and video conferencing apps. Entrepreneurs and virtual staff can all stay on track wherever they work by equipping remote teams with new specialized tools. Take note that maintaining the accuracy of these work productivity tools requires assistance. Therefore, you must outsource professionally trained staff to ensure that you're utilizing these tools at their highest capabilities. 5. Don't Underestimate The Risks Of Overworking While monitoring the constant progress of your remote team, being sensitive to the risks of overworking is equally essential. As a business owner, you should always remind your team leaders not to assign too much workload to each staff. Shortened deadlines may build up unnecessary pressure on your employees, which may hinder them from submitting quality work outputs. To become more sensitive with your remote team, stay open to discussions. Prepare to adjust to your employees' physical needs to make things easier. Here are some work guidelines to help you implement healthy remote work productivity: Set limits on the duration of daily work without breaks: Communicate the importance of proactively blocking periods on work calendars. To make this technique happen, advise your employees to hold themselves accountable. Prevent work-life- boundaries fogging: Help your remote team understand the difference between work and play. Show the importance of the people-first approach. Remind remote employees to take regular workouts: Tell your virtual staff to incorporate regular exercises into their daily schedule. Activities don't need to be as extreme as the tutorials you watch on television. You can schedule weekly company virtual yoga to make exercising a collaborative effort. 6. Collect Feedback From Your Employees Gathering regular feedback from your employees is vital in monitoring if the remote team management guidelines work correctly. Feedback helps the organization determine weaknesses that require further adjustments. Moreover, this technique provides enough details on whether your management plan is working at all. Here are two ways to collect feedback from your employees: One-to-one meeting: This allows your employees to disclose project details, giving you weekly project performance reviews. Since loneliness is a common complaint by WFH employees, you need to immediately understand how to bridge the gap. Regular two-way feedbacks make communication personal, and the employees will feel more connected with the organizational leaders. Anonymous polls: Although one-to-one meeting helps the team leaders receive enough information, sensitive details need anonymous feedback. Since the rise of technology provides advantages in maintaining remote teams, you can utilize additional tools that lessen the fear of retribution. With that, gather anonymous employee data that gives one-to-one approaches in receiving a more holistic sense of how your employees feel. 7. Deliver Emotional Support Since you already understand how isolation can negatively affect the productivity of your employees, you must find ways to provide emotional support. As an entrepreneur, you shouldn't just focus on the welfare of your potential customers. Instead, you must invest in the dynamic agility of your internal employees. If you want to manage your remote teams effectively, you must train the emotional intelligence of your team leaders. A great team leader should possess qualities such as empowering team members, creating a friendly environment and showing productivity. Moreover, having emotionally intelligent team leaders foster highly-efficient team cultures. Since a leader's emotional distinction significantly affects organizational success, the team leaders must understand how to empower their team members. So, here are five ways a great corporate leader can encourage remote team members: Actively listen to your colleagues as they speak. Promote virtual empathy. Utilize company values as a guide in making organizational decisions. Show vulnerability. Create a resilience routine. The pressure lies within the emotional intelligence of remote team leaders; therefore, you must always recognize efforts. This technique empowers all your online teams, which increases organizational trust, empathy, and overall productivity. Indeed, training your team leaders is one of the best ways to manage your remote teams effectively. 8.Adjust Effectively Managing a telecommuting team is a difficult task. Although some organizational roles can exercise flexibility overnight, other departments can stop micromanaging your virtual workforce. For example, if your team members have set work hours within a week, allow individual restructuring. This method will give them enough free time to feel like they don't constantly work. Thus, those rest periods increase the energy of your remote team members, which adds to the organizational productivity. Key Takeaway To effectively manage your remote teams, you must assess your previous managerial guidelines and plan. As you move along with revising your remote team management, utilize technological tools to monitor workers' progress. However, don't underestimate the risks of giving too much workload because this situation may cause more challenges to your remote team. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
Common Assessments HR Departments Use to Test Job Skills
Common Assessments HR Departments Use to Test Job Skills
There are numerous ways to assess job candidates and determine if they have the skills and abilities required for the job, but not all of them are effective. The best skills tests can determine how well an individual will handle the job by emulating the roles they'll be performing every day. While you might think you’re ready to take on any HR hiring assessment, the truth is that there are many different types of testing that companies use to vet job applicants. These tests come in many different varieties and can test a wide range of skills. Let's take a quick look at the most common assessments HR departments use to screen and hire the best candidate. 1. Organizational Skills Assessment Organizational skills are fundamental in today's fast-paced, results-oriented work environments. They help determine whether a job applicant can get things done without being asked, or by staying organized enough that there is no need to ask. Hiring managers usually test organizational skills in various ways. You might be asked to submit a document you've previously worked on that shows evidence of your organizational skills (such as an academic paper). An organizational skills assessment will also challenge job applicants on their ability to keep track of several different items in a short period. This is often done with paperwork, office supplies, or other similar objects. The goal is to see how quickly candidates can locate these items and return them in an organized fashion within a set amount of time. 2. Time Management Assessment For businesses, time spent on employees not performing effectively or efficiently is a waste of resources. When hiring a new employee, one of their first tasks is to set clear expectations for their performance, including what needs to be accomplished and how quickly these tasks need to be completed. To do so, employers commonly administer time management skills assessments as part of a job interview process. A time management skills assessment is an excellent way for a hiring manager to assess if you can manage your time effectively in high-pressure situations. The test could involve something as simple as a timesheet, which asks you to record when you started and finished tasks throughout your working day. Alternatively, it could involve a series of timed mental arithmetic tests or other exercises that require quick decision-making on busy jobs. 3. Communication Skills Assessment Communication is a crucial skill for any job applicant. A communication skills assessment is designed to measure your listening, speaking, reading, and writing abilities. These assessments often include a mix of multiple-choice questions and practical exercises. In some cases, you may even be asked to interview someone or role-play a conversation between two fictional people. The communication skills assessment evaluates job applicants' ability to accurately and concisely convey messages and information, both verbally and in writing. Whether on a resume or cover letter, an applicant should clearly explain why they're a qualified candidate for their chosen position. You should demonstrate your skills with both written communication, such as e-mails, memos, and reports, and oral communication such as interviews, presentations, and speeches. Additionally, many HR departments ask job applicants to prepare and deliver an elevator pitch. An elevator pitch is a quick introduction about your product or service that allows you to sell your idea for 10 to 15 seconds, and no more than 20 to 30 seconds. When writing an elevator pitch, it's essential to be clear and concise while also giving enough information so that you may answer any questions. 4. Assessment for Software Use Skills Hiring companies can use third-party agencies like Employtest to test your skills in software use. The assessment may include evaluating how you can complete a predetermined computer task. For example, you might be asked to log in and out of several programs within a set duration, enter simple information into an application, or utilize primary spreadsheet functions. The purpose of these tests is to determine whether candidates have basic proficiency in typical office programs like Microsoft Word or Excel. A candidate who takes longer than others or makes more mistakes on these tasks is less likely to be hired. Tip: Learn how to use Excel, Word, PowerPoint, and other standard software programs. You must know your way around these programs because many jobs require you to use them. If you don't have much experience using these programs, then practice using them on your own time. One good method is to watch video tutorials or ask an experienced person how to use a computer and navigate standard software. 5. Problem-Solving Skill Assessment A problem-solving skills assessment can help measure whether an applicant can resolve issues that arise at work. Candidates should identify issues, propose potential solutions, and implement a method that fixes these problems as quickly as possible. There are various ways your skills can be tested using problem-solving assessments. You must prove your ability to approach problems logically, break them down into manageable steps, and work through them systematically. Your employer will ask you to do a problem-solving exercise and explain how you solved it. For instance, HR may give you a hypothetical scenario and ask how you would handle it effectively. Alternatively, you could be given a real workplace problem and asked what actions you would take in response or even how would you resolve a conflict in the workplace. 6. Critical Thinking Assessment This standard skill test is designed to test your critical thinking abilities. The critical thinking assessment tests an individual's ability to weigh both sides of an argument, identify faulty reasoning, and detect deception. The test may be presented in various ways and can involve written statements, reading comprehension, verbal interaction, or other communication tools. Since critical thinking is vital for success in so many jobs today, businesses often use critical thinking skills assessments as part of their hiring process. Here, you may be asked questions such as: Explain why it's important for employees on your team to stay updated on new technologies and information What techniques could you use to ensure that your team is always aware of technological advancements? The hiring managers use this type of assessment to determine how well you can think logically, solve problems, and make connections between different pieces of information. To learn more about recruitment methods, download our ebook now. Download now 7. Leadership Skills Assessment This assessment is meant to determine how well you handle yourself in a leadership role, whether your style is more visionary or hands-on. You'll usually be presented with a few scenarios and asked which you would choose and why. You may also be asked which characteristics of good leaders you possess. The leadership capabilities assessment is meant to measure what leadership qualities are innate and will develop over time instead of being taught. The assessment may also assess an individual’s leadership skills, analytical thinking, and decision-making abilities. Some common questions asked during these assessments include: How do you view and deal with change? How effective are you at making decisions? Are you good at getting people committed and involved in an idea? Do you know how to hire talented professionals, develop and retain excellent talent? 8. Technical Skills Assessment A technical skills assessment tests your ability and competence to use tools and understand complex processes in an industrial environment. Standard tools used for these assessments include computer programs, spreadsheets, calculators, blueprints, technical manuals, and other systems. During a technical skills assessment, you'll be given some project to complete in your own time that usually requires specific software or hardware. You'll then have a one-on-one session with an evaluator, who'll ask questions about your progress, assess whether your finished product meets stated requirements, and evaluate how proficient you are at using whatever was necessary for you to do your project. “Our hiring managers now have a reliable system that is easy to navigate. Our HR team can actively monitor the process, and assist if needed, but Onboard has helped them save so much valuable time and effort while increasing data accuracy. All of this has helped us improve compliance and gives us a powerful tool to achieve even more results in the future.” Kaylee Collins HR Analyst of Osmose Utilities Services, Inc Learn More 9. Personality Assessment When a business hires you, they usually want to know if you’re a good fit for the job. Personality assessments ask you questions about your personality and values. This assessment helps an employer understand how their work environment will affect you and deal with stressful situations effectively. A typical personality assessment will consist of an interview and delve into how you deal with stress, work in teams, and your career aspirations. Depending on where you're applying for a job and what type of company you're aiming for, there can be more than one type of personality test. You could receive one or more assessments depending on how many positions you're being considered for at a given company. Some questions will make you feel like you're being judged, while others may seem a little odd or out of place. 10. Job-Specific Assessment A job-specific assessment tests your knowledge of a specific job and demonstrates whether you have all the skills necessary for success. Your resume may be a powerful way to prove you have a lot of experience in your field, but it's a good idea to offer some proof that you can get stuff done. The hiring department will require you to take assessments; short quizzes that reveal job-specific skills. Endnote If you're applying for a job, there's no doubt you'll be facing some skills test or personality assessment during the hiring process. It may be a basic word puzzle or personality quiz or a more in-depth test with hundreds of questions and many different subsections. Whatever form your assessment takes, it's essential to know what skills test you can expect to encounter to prepare yourself in advance. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
The 40 Best Thank You Messages for Colleagues
The 40 Best Thank You Messages for Colleagues
It is rightly said that “You never know when a moment and a few sincere words can have an impact on a life.” When it comes to your professional life, there may be many occasions when you wish to thank your colleagues, but lack the words. A sincere thank-you for something nice the colleague does sets the tone for a good impression. When people feel valued and are able to express themselves openly, they are happy. Leadership requires providing employees with effective feedback. It is your responsibility as a leader to give them the chance to do so through effective employee feedback. This will help build a positive and engaged workplace culture at the company. No credit card needed Less than 5 min to set up Thank You Messages for Colleagues 1.You bring in your core expertise to this software development company, which remains an inspiration for the co-workers. Your sincerity and dedication towards work remains commendable. It has been a pleasure knowing you. 2.Your eye for detail and that ear for giving a patient hearing in any situation remains inspiring. It won’t be an overstatement to say that you remain a role model for your co-workers in this company. You bring positivity in all its true sense. 3.It has been a great learning experience with you. Your domain knowledge and expertise remain stupendous. You remain invaluable to this company in more than one way. Here’s a heartfelt thank you. 4. Your support and commitment to work in this company creates a positive workplace environment that remains an inspiration for co-workers. You may be part of any team; your energy remains truly infectious. It has been a pleasure knowing you. 5. The incredible work ethic and organizational skills that you bring to this company creates a positive influence. You inspire your co-workers in every way. Thank you is the least we can say. 6.Your co-workers have to say one thing in unison about you: a true role model. There is so much to learn from you in this company. Your professional expertise and domain knowledge is indeed unparalleled. So, it has been an immense pleasure to have you as a colleague. 7. I would like to express my sincere appreciation for the professional ethics and expertise that you bring to the table in this company. Your actions speak for themselves, and you inspire everyone around you in an exceptional way. You remain a true asset to this company. Thank you.Another way to show your appreciation is with the employee recognition software. 8.I take this opportunity to thank you for being a complete team player. Any team in a company can function efficiently only if there is proper coordination. Your helpful nature remains truly inspiring. It’s great to work with you. 9.There is so much to learn from you as a colleague in the company. I have realized from you the importance of supporting and nurturing our fellow colleagues in the workplace. I truly remain indebted to you for imparting me this essential skill. Thank you for being an amazing colleague. 10.A thank you is the least I can say for the support you give me as a colleague. In this company, you have emerged as a go-to individual on whom anyone can truly bank on for getting a job done. You remain an inspiration for others. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now 11.Your company as a colleague in the company tends to have a direct influence on the productivity level. It is no wonder that we remain such a strong team. So, kindly accept my sincere thanks for your constant support and inspiration. 12.It won’t be an overstatement to say that you are a great colleague. The professional attitude and approach towards your work continues to inspire me every day. There is so much to learn from you. Thank you for being the great person you are. 13.There have been times when you have stepped out of your way to help and support your colleagues in the company. I want to let you know that your efforts are noticed. Thank you, and please be sure to let me know when I can return the favour. 14.Thank you for being the most thoughtful colleague I could ask for. Your support and words of wisdom mean a lot to me. It makes sailing through a working day a lot easier on any given day in this company. We truly make a great team. 15.As they say, two heads are better than one, you compliment my work in so many ways. You have stood by me whenever I needed sound advice or a helping hand. Your efforts are commendable and truly inspiring. I take this opportunity to thank you. 16. Thank you for always sharing your professional knowledge and expertise. It’s so inspiring to have a colleague who helps others, and who contributes to the development of this company. You are a real asset to our work. 17.Thank you for always being such a tremendous help around the office. It’s good to know that when one of us is under pressure, you are always there to lend a helping hand, regardless of your workload. Your continued support is much appreciated. Here’s a big thank you from the bottom of my heart. 18. Your focused approach towards your goals has inspired me in many ways in this company. Your support has been invaluable in this company for your co-workers. I want to really thank you for your professional approach and attitude. 19. I consider myself truly lucky to have a co-worker like you. It is great working with you on any given day and personally, I have learned so much in this company. Thank you. 20.Your calm demeanor and professionalism are truly inspiring. Especially in situations when everything around us seems to be falling apart. There is so much to learn from you at every step. I count myself lucky and it remains such a pleasure to work with you. Thank you for everything. Workmates Self-Guided Tour We’ll show you how Workmates can engage everyone in your organization, transform your culture, and drive productivity to new heights. Start Now 21.Thank you for helping me in the company. Your thoughtfulness has helped me in overcoming some of the trying situations at work. It always remains an assurance to have you around. You truly are a great individual and an inspiring colleague. 22. You inspire confidence and I wish you to know that. It gives me great peace of mind to know that you are part of our company. You remain a benchmark of excellence for your colleagues. Thank you for all that you do. 23.Your incredible aptitude, dependability, and commitment to hard work push me to strive for excellence at work on any given day. You are an inspiration in every way, and I remain grateful to you for everything. 24. I am so grateful to have you as my colleague in this company. Your support remains invaluable on any given day at work. I wish to let you know what a difference you make to my working day. Thank you for your constant support. 25.Software development is all about cooperation and coordination besides domain knowledge. Your complete professional attitude towards aiding your colleagues in times of extreme pressure shows what a thoughtful person you are. I believe you are a true role model to the rest of our co-workers; this includes me as well. Thank you. 26. Thank you for sharing your expertise with me and helping to achieve a successful outcome in the company. It has been a great learning experience and knowing you as a wonderful colleague. 27. Thank you for being a thorough professional while multitasking. The way you have tackled projects at software development has been inspiring, and there is no doubt you helped your co-workers in more than one way. I am so grateful to have such a wonderful colleague. 28. I am truly appreciative of your consistent and dependable nature at work. Your support and your approach towards tackling projects at the company, no matter how difficult, remain inspiring. I am fortunate to be able to work with someone like you as a colleague. 29.It has been an exceptional experience working with you on the project in this company. I truly appreciate your work ethic and how you adopt an approach to pursue excellence. You inspire your colleagues in every way. Thank you for all your efforts. 30.I would like you to know how much I value you as a colleague in this company. Your professionalism and work ethic are truly commendable, and in fact, I can’t think of two better qualities to have in a colleague. It has been a great experience to have you as a colleague. 31. You remain a role model for your colleagues in more than one way. The way you conduct yourself at work on any given day remains inspiring. Your presence at the company inspires others to give their 100%. Thank you for being such a great colleague. 32. Thank you for being an impressive source of knowledge in this company. Your expert guidance has helped me fulfill the tasks in an efficient manner on several occasions. Thank you once again for being such a dependable colleague. 33. Thank you for the efforts you undertake every day, which make a difference to all of us in the company. Without your thoughtfulness, things wouldn’t run as efficiently as they do. I would like to think that I speak on behalf of everyone when I say that we truly appreciate it. 34. It is colleagues like you that make this company a great place to work. Thank you so much for the positive vibe that you bring to work every day. You are a real inspiration to me and everyone around you. 35. Thank you for always making an impact in this company. Your professionalism and positive energy spill over onto me and help keep me going whenever I am facing a trying situation at work. I wanted to let you know that you truly inspire me, thank you is the least I can say. Find Out How Much You Can Save by Switching to Workmates. Other HR Teams made the switch from Workplaceand save upwards of 60% Calculate Now 36. There is no one quite like you, and I mean that as a big compliment. You are an exceptional co-worker and I consider myself truly lucky in this company. Thank you for being such a wonderful colleague. 37. You truly are a gem at this company. I have never met anyone quite as dynamic and energetic as you are, and I really appreciate being able to work as a colleague. It remains an honor to be associated with you. Thank you. 38. You are not just a wonderful colleague but a remarkable human being. You brighten every workday with your positive energy and enthusiasm. Your presence means a lot for the company. You remain a true inspiration for me. 39. The dedication and effort you bring to the company remains exceptional. It remains inspiring to work with you as a colleague. Your energy and efficiency is something I try to adopt in my work too and I wanted you to know that. So, thank you in more than just one way. 40.Your domain knowledge and expertise in the company is truly commendable. It is such a good skill to be able to translate such a complex task into manageable goals. Thank you for your constant support and it remains a pleasure to have you as a colleague. Ending Note The benefits of this practice are immeasurable, and your employees will appreciate you. Consider going full-blown when it comes to expressing your appreciation instead of saying nothing or only a few words. The more the merrier. Your employees will appreciate this practice and the results are great.If you want to take it to the next level, take a look at our recognition and rewards platform called Workmates. “Our staff has praised the increased communication level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
How To Engage Employees In Online Harassment Trainings
How To Engage Employees In Online Harassment Trainings
All employees should feel safe to work, learn, and grow. However, workplace harassment can eliminate your employees’ sense of comfort and safety at work. This harrowing experience might forever tarnish otherwise their positive experiences and memories in your company. Every employer and manager have the responsibility to ensure team members are safe from these kinds of threats and harm. One way to do this is to conduct online harassment training. Unfortunately, it can be a challenge to ensure engagement during these kinds of virtual training. This article provided some tips on how you can shape your sexual harassment training to encourage engagement and boost its effectiveness. If your business is based in New York City or nearby areas and you’re looking for a reliable online harassment training provider, there are a lot of reliable institutions you can reach out to. They usually offer interactive sexual harassment education and additional training for employees. This course training meets the compliance requirements from all 50 states, including New York State and California. 1. Ditch Theories And Focus On Real-Life Stories Most businesses’ human resources departments might make the mistake of simply discussing the boring, theoretical instances of workplace harassment. For instance, they tend to empathize with the rules and guidelines in place, but don’t explain any relatable or real-life applications. Employees need to be aware of how this annual training ties into their professional lives and work duties. So, if you’re comfortable with it, you can focus more on giving real-life stories or personal anecdotes to reveal what it is like to experience that offensive behavior. After all, the power of storytelling is one of the best ways to engage people. A good story can connect with people on an emotional level and actually holds their attention as certain scenarios unfold. Of course, you shouldn’t name names. You should simply highlight experiences from the past to help connect with employees. Behavior-based harassment training can humanize your topics through relevant examples and stories, motivating employees to reflect upon their conduct and think of what they can do to make positive changes. 2. Include Scenario-Based Examples Sharing real-life experiences may be limited. So, if you can, you should also include scenario-based examples of what workplace harassment looks like. Most harassment training includes videos where actors portray the scenarios. That said, unless you have the resources to have a professional-level video production available or to hire actors, it may be better to stick with written scenarios. Unrealistic or campy video examples can actually make it look like a joke and reduce the seriousness with which employees view the training. This can result in not fully understanding the gravity of the issue. 3. Incorporate VR Latest technological innovation like virtual reality has provided valuable benefits in several sectors, especially in the training industry. If you have the budget, you can incorporate VR as you include scenario-based examples in your sexual harassment prevention training to boost employee engagement. This can also help employees understand the purpose of such coaching better. Employee training sessions can include using digital VR goggles to immerse learners in a 3D world where they are subjected to different scenarios—whether they watch a co-worker experience harassment or their digital character experiencing it ‘firsthand.’ This allows employees to learn how to identify and respond to sexual harassment in the workplace when it’s happening to someone else. Also, it can teach employees how to react if it ever happens to them. Perhaps the greatest benefit of incorporating VR instead of simply explaining it is that the scenario can feel authentic and organic. Users will be prompted with suggested responses to a situation. The story would then unfold depending on what response they make or how long they react. 4. Encourage Safe Discussion and Collaboration Workplace harassment training is often done in teams. This helps promote a culture of openness and trust among employees which can help enhance their engagement levels. Encouraging your employees to discuss these issues and achieve the training goals and outcomes can increase interest in the harassment prevention training program and create more favorable conditions for active participation. You can also introduce collaborative activities that can cultivate their ability to work effectively with one another. Through this, you can promote knowledge and experience sharing. These activities can help drive toward a common goal and encourage the creation of solutions that will benefit everyone and the company as a whole. That said, workplace harassment is a sensitive topic. So, you must create a safe space where employees can openly discuss these topics. Make sure to include a moderator to control passionate conversations and debates because tempers can flare. You don’t want an online anti-harassment training discussion to become a new harassment platform. After all, in such situations, particularly online, people often attack each other with the excuse of “just being honest.” Conclusion Every business has the responsibility to maintain a workplace that’s free from any kind of harassment. Training your employees is a cost effective and valuable way of minimizing and preventing workplace harassment issues. Making sure your workers receive training will help make your company a safer, more positive workplace for everyone. To ensure effective online anti-harassment training, make sure to follow the above tips in keeping employees engaged, allowing them to be inspired to implement what they’ve learned into their lives. Establish workplace harassment prevention as compliance training. Ensure that the online training you acquire is compliant with federal and state training requirements and other local laws. You should also take any sexual harassment complaints and other grievances that may reach your knowledge seriously. Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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