An authorized dealer is an individual or company authorized by a manufacturer to sell its products. This dealer has a franchise to represent a well-established brand and distribute its products. Some manufacturers require your company to only sell their products, while others allow you to provide customers with other products or services. Why become an authorized dealer? Whether you’re starting your business or want to be a reseller to supplement your current company, becoming an authorized dealer has several advantages: it allows you to receive certification from experts; it provides you with financial support; it enables you to sell products from a famous brand; it allows you to use an established brand name. You can sell products from well-known brands in large quantities to commercial customers online or in retail outlets if your company meets certain requirements. The manufacturer or service provider will inform you about the requirement you’ll need to fulfill. Now that you know the pros of becoming an authorized dealer of an established brand, let’s explore the difference between authorized and unauthorized dealers. Authorized Dealer vs Unauthorized Dealer When it comes to buying and selling products, it is essential to understand the difference between authorized and unauthorized dealers. Authorized dealer Becoming an authorized distributor has several advantages: a contractual relationship with a manufacturer; official rights to sell the brand’s merchandise; recognition from the brand; a good reputation as the manufacturer verifies its merchandise is authentic; the products are covered by the manufacturer’s warranty. Famous brands prefer authorized dealers as they ensure supply chain transparency, pricing consistency, and greater revenue. Unauthorized dealer On the other hand, unauthorized dealers have no official rights to sell the products of a specific brand. These dealers usually get genuine merchandise from overseas and bring it to the country to sell. However, such products are of low quality because of the damages and defects which appear on the product during improper shipping. Also, they can be acquired from unreliable sources which can result in you selling used or stolen goods. Although buying from unauthorized dealers doesn’t guarantee high quality products, customers still do it because of the lower prices. Grey market goods affect the sales price. As a result, authorized retailers have to sell their merchandise for less to compete with lower-priced authentic products. To alleviate any confusion with the process, we’ve put together a step-by-step guide to becoming an authorized dealer. Follow the five steps below. How to become an authorized dealer Choose the industry Find the right location Handle the documentation Get enough inventory Launch your distributor platform An authorized dealer is a company that has official permission to sell products from a particular brand. It allows you to provide customers with products or services of an established brand and access their built-in consumer base. To become a distributor, you’ll need to register your business like any other startup. If you’re giving a thought to becoming an authorized dealer, here are five steps to consider. 1. Choose the industry Decide what industry you want to tackle and what the best fit for you is: electronics, food, apparel, or shoes. There are dealers in almost any retail industry, so there is no limit for you to choose. Let’s take the world of sports, for example. The National Hockey League enables businesses to become commercial licensees and sell their official merchandise. However, if you decide to become a beer distributor, you’ll need to get a permit from the United States Alcohol and Tobacco Tax and Trade Bureau. 2. Find the right location Different distributors have different strategies that result in different functioning. Although you can start your business from home, you’ll still need to have a warehouse to store your products. First of all, choose inexpensive warehouses that are close to your customers. Some manufacturers even require it from their sellers. For example, Katun, a manufacturer of printer and copier toners, asks its distributors to provide local delivery. 3. Handle the documentation Research which licenses and permits are necessary to get started with your reselling business. You’ll need a wholesale license to act as a middleman and purchase products wholesale from manufacturers without paying sales tax. Additionally, you will need to contact the manufacturer to discuss product distribution. Start by filling out an online application form or contacting the local sales office. For example, Apple asks its authorized dealers to use Apple-certified repair technicians. So your technicians will have to go through the certification process. 4. Get enough inventory The industry you choose defines the amount of inventory you’ll need to have. Calculate the approximate required number of products that you should have in stock. Keep in mind that if you don’t have enough inventory when your customers need it, they may use your competitor’s service or if you buy too much, you run a risk of not selling all of it. 5. Launch your distributor platform Once you have all the necessary documentation and enough inventory, run your platform. Many businesses open shops on eBay or Amazon. Tech resellers prefer these platforms as they allow different types of businesses to enter the market whether it’s an established brand or a startup. For example, with Amazon, you need to select a selling plan, consider a strategy, and create a selling account to start reselling products. Whether you decide to start a new business or add to your existing portfolio, becoming an authorized dealer is a great idea. You can start this business in any industry you wish. Ensure that you have enough inventory, a license and permit, and a place to store your products to start your new business.

Facebook auto message sender is a third-party tool that allows users to automatically send messages on Facebook. This tool can usually be set up with features such as auto-reply, scheduled message sending, and group messaging. Using an auto message sender can save time and effort, and improve work efficiency. Below, LIKE.TG has summarized some information about Facebook message sender that may be helpful.I. What are the benefits of Facebook auto message sender for Facebook marketers?Facebook auto message sender can help users automatically send messages to friends or groups on Facebook, thereby improving communication efficiency and the ability to quickly reply to messages. This is very useful for users who need to frequently send similar messages, communicate with a large number of friends or groups, or automatically reply to messages when busy.II. What should be noted when using Facebook auto message sender?Compliance with Facebook regulations: Facebook has strict platform usage rules, including not allowing the sending of spam, abusing message sending functions, and other behaviors. When using an auto message sender, it is necessary to comply with Facebook's regulations to avoid account bans or platform bans.Respect user privacy: When sending messages, it is essential to respect user privacy and avoid sending overly commercial or invasive content to prevent user dissatisfaction or complaints.Pay attention to message sending frequency: When using an auto message sender, it is necessary to pay attention to the message sending frequency. Overly frequent message sending may be considered platform abuse by Facebook, resulting in restrictions or penalties for the account.Select appropriate content for sending: When selecting content to send, it is necessary to consider the characteristics of the target audience, avoid overly broad marketing content, or repeatedly sending the same content to improve marketing effectiveness and user experience.Regularly check the sending effect: After using the auto message sender, it is necessary to regularly check the sending effect, perform data analysis and adjustments to improve sending effectiveness and efficiency.The above is all the content that LIKE.TG shares with you today. If you want to learn more about Facebook marketing, you can find it all at LIKE.TG.

A Smartsheet report found that over 40% of workers spend at least a quarter of their workweek manually extracting data. Tax specialists in many organizations spend hours or even days sorting through piles of paper or PDF documents, looking for relevant information, and entering it into spreadsheets or databases. That’s a lot of time and money wasted on a tedious and error-prone process. Fortunately, there is a better way to handle tax form data extraction. With LIKE.TG ReportMiner, you can automate the entire process and save yourself time, money, and hassle. Why Is Tax Form Data Extraction Important? Tax form data extraction, especially from documents like W-2, 1099, and 1098, is crucial for individuals, businesses, tax professionals, lenders, financial institutions, researchers, and analysts for various reasons: Accurate Tax Filing: Automating data extraction ensures accurate and timely tax return filing for individuals and businesses, reducing the risk of penalties, interest, and audits from the IRS. Enhanced Services: Tax professionals and accountants can provide better services to clients with accurately extracted data, like tax planning, compliance, optimization, and resolution. Risk Reduction: Lenders and financial institutions can accurately verify borrower income and creditworthiness, reducing the risk of default and fraud. Insightful Analysis: Researchers and analysts can study economic and social trends based on tax data like income distribution, tax burden, incentives, and evasion. Automating tax form data extraction is essential as it: Saves Time & Resources: Reducing manual effort and errors in data entry while increasing processing speed. Improves Accuracy & Consistency: Standardizing data extraction models minimizes variations in data quality. Enhances Compliance & Security: Ensuring extracted data meets tax regulations and is securely stored. How LIKE.TG Transforms Tax Form Data Extraction LIKE.TG ReportMiner is a powerful unstructured data extraction solution that automates and streamlines tax form data extraction. LIKE.TG ReportMiner captures and converts unstructured data into a structured format. It leverages advanced OCR and AI capabilities to extract data from any document, including scanned PDFs, digital PDFs, and other unstructured sources. See LIKE.TG's Tax Form Data Extraction in Action Simplify and streamline your tax form data extraction process with LIKE.TG's powerful automation tools. Schedule a demo to see how LIKE.TG can transform your processes. Schedule a Demo With LIKE.TG ReportMiner, you can: Create and reuse extraction templates: You can easily create and reuse extraction templates for different tax forms using the intuitive drag-and-drop interface. You can create extraction templates for common tax formats, such as W-2, 1099, 1040, and more. They can build these templates using ReportMiner, customize them based on their specific needs and reuse on several docs with the same format. You can also define the rules and logic for data extraction, such as data types, formats, validations, and transformations. Extract data from multiple sources: You can extract data from multiple sources, such as scanned PDFs, digital PDFs, images, and other unstructured documents. With high accuracy and speed, you can use the built-in OCR engine to recognize and extract data from scanned or image-based documents. You can create extraction templates with a few clicks, so they no longer have to provide patterns and create data regions and fields manually. This reduces the manual work in creating an extraction template, especially helpful when documents have complex or extensive layouts. Integrate and export data to multiple destinations: You can integrate and export the extracted data to various destinations, such as databases, files, BI tools, or other applications. You can use the built-in connectors to connect to popular data sources and destinations, such as SQL Server, Oracle, Excel, CSV, XML, JSON, and Power BI and Tableau APIs. You can also use the REST API connector to integrate with other custom or third-party applications. Solution Demonstration: How LIKE.TG Automates End-to-End Tax Form Data Extraction Step 1: Creating the Project The first step is to create an LIKE.TG project. For this use case, you don’t need to add source file to the project either. With LIKE.TG, you can process any unstructured file, such as scanned PDFs, digital PDFs, forms, .TXT, .CSV and other unstructured documents. For this example, you will use a digital PDF file that contains W-2 forms. Figure 1 Step 2: Email Handling Automation To access W2 tax form data, you must monitor incoming emails for W2 tax form attachments, move them to a designated folder, and mark them as read. You can automate this by building and scheduling a data pipeline. This will ensure timely processing of W2 forms upon receipt, streamline data extraction workflow, facilitate centralized attachment management, and enhance email management. To do this, you will need to: Configure an email source in the dataflow artifact of LIKE.TG ReportMiner, where you configure the email connection. Dataflow to download attachments in a local folder from Unread emails with “Forms” in the Subject (this dataflow is scheduled to run continuously): Figure 2 Set the filter criteria to select only the emails with ‘Forms’ in the subject line. Figure 3 In the Email Source object, enable the option to download attachments and specify the folder path where you want to store the downloaded attachments. Email attachments automatically appear in the chosen folder: Figure 4 The Excel destination in the dataflow shown in Figure 2 stores paths for all downloaded attachments: Figure 5 Step 3: Building Report Model for the Tax Form The next step is to build a report model for the W2 tax form so that you can define the data fields, data types, extraction rules. This will enable precise extraction of W2 from data fields, enhancing the quality and reliability of extracted information. To do this, you will need to: Add a new report model to the project. You can add a sample W2 tax form file as the report layout and adjust the page settings and margins as needed. Typically, users must specify the regions they want to extract data from and the data fields within the regions. However, LIKE.TG’s advanced AI-powered extraction engine allows you to create W2 extraction template with a single click: Figure 6 When you click Build using AI on the previous screen, the following appears: Figure 7 After the above processing ends, we have the AI built report model ready: Figure 8 Step 4: Data Pipeline for Processing a Single Tax Form The next step is to create a data pipeline for processing a single W2 tax form to extract data from W2 tax form PDFs, standardize numeric fields, validate tax information, generate validity fields, and transfer processed data to a destination database. This will ensure consistent and accurate extraction of critical information from W2 forms, enhance data consistency and readability, ensure data accuracy and compliance, facilitate W2 tax form status monitoring and error identification, and enable centralized storage of extracted W2 data. To do this, you will need to: Create a new dataflow in LIKE.TG and add the report model you created in the previous step as the source object. Add a transformation object, such as DataCleanse to clean the data, such as removing characters like $, unwanted whitespaces, replace null numerics with zeros etc. Figure 9 Add a validation object and apply business rules to validate tax information, such as checking for missing values, matching with reference data, validating tax rates, etc. Figure 10 Add a new field to the tax record indicating the validity status of each W2 tax form, such as valid, invalid, or pending, based on the validation results. Figure 11 Add a destination object, such as a database table or a flat file, and use it to transfer the processed data to a destination database for secure storage and retrieval. The following is a preview of the data loaded into the db when a single W2 tax form is processed: Figure 12 Step 5: Workflow Automation The final step is to automate the entire data extraction workflow so that you can trigger processing of W2 tax form files each whenever a new file appears in the email attachment folder you have prepared. This will automate attachment retrieval, ensure a continuous data flow for processing, facilitate easy access to processed attachments, streamline processing by automating file handling, ensure efficient file management, and enable real-time database updates. To do this, you will need to: Create a new workflow in LIKE.TG and add ContextInfo. ContextInfo takes context information of the scheduled job runtime. Here it will get the filepath that will trigger this flow. Add a dataflow task and use it to execute the dataflow you created in the third step to process a single W2 tax form. Add a file system task and use it to delete the processed W2 tax form file from the attachments folder after the dataflow execution. Figure 13 The workflow triggers the processing of W2 tax forms as your team receives them in the email attachments folder. Upon completion, the workflow will automatically store records from each email attachment in the destination database: Figure 14 Each time your workflow receives a new W2 form attachment via email, it goes into processing (seen by the change in name). Figure 15 After a W2 tax form is processed, it will be deleted from the folder, making sure only fresh files appearing in the folder are processed: Figure 16 Schedule the workflow to run on file drop trigger in the attachment folder. Automation’s Impact on Tax Form Data Extraction Reduce tax form data extraction time: Automated tax form data extraction allows you to reduce the data extraction time from hours to minutes by automating and streamlining the process. You can process over 100,000 tax forms in a fraction of the time and meet the deadlines and regulations for tax filing and reporting. With LIKE.TG, your team can reduce time spent on data extraction by up to 80%. Improve data quality and accuracy: Automated tax data form extraction allows you to improve the data quality and accuracy by 90%, using built-in data cleansing and validation features. You can ensure the completeness and correctness of the extracted data and avoid any errors or penalties. Save costs and resources: Automated tax data form extraction allows you to save costs by eliminating the need for manual data entry or complex and expensive software. As a result, your team can reduce labor and operational costs and increase the productivity and efficiency of the staff. Unlock the Power of Automated Tax Form Data Extraction Discover how automation can revolutionize your tax form data extraction process. With LIKE.TG, gain unparalleled efficiency and accuracy. Sign up now to explore a free 14-day trial and experience the difference. Sign Up for a Free Trial With automated tax form extraction, you can extract data from tax forms quickly, easily, and accurately, leveraging data for reporting, analysis, or compliance. Your company can acheive improved customer satisfaction and retention, giving a competitive edge in the market. LIKE.TG ReportMiner is a powerful data extraction solution that handles any tax form and unstructured data source. Whether you need to extract data from W-2, 1099, 1040, or any other tax form, LIKE.TG ReportMiner can do it in minutes. No coding or scripting is required. Just point and click. Imagine the hours you could save and the errors you could avoid with this automation. If you are interested in trying LIKE.TG ReportMiner for yourself, you can start a free 14-day trial today or schedule a custom demo with our experts and get a personalized walkthrough of LIKE.TG ReportMiner’s features and capabilities. Don’t miss this opportunity to take your data extraction to the next level with LIKE.TG ReportMiner.

With the accelerating pace of globalization and the increasingly fierce competition in the field of foreign trade, how to tap potential customers has become a key mission for foreign trade enterprises. Among various marketing channels, Facebook stands out with its huge influence of social media platform, which provides rare business opportunities for foreign trade enterprises. However, to find valuable potential customers on Facebook and further expand your business, the use of auto-capture groups has become an extremely important strategy.The reason why using Facebook auto capture groups is so important stems from the following key factors:Expanding the potential customer base: Using automated capture groups, foreign trade companies can quickly access a large amount of information about potential customers. The tool can help businesses find potential customers related to their products or services based on pre-set search criteria and keywords. This will undoubtedly expand the scope of potential customers, enhance business exposure and market influence.Precise targeting of customers: The automated capture group provides accurate screening and targeting functions, enabling enterprises to accurately screen potential customers according to specific criteria and needs. By setting filtering criteria, such as geographic location, interests, age, etc., Auto Capture Groups help organizations find prospects that better match the characteristics of their target customer groups, thus improving marketing accuracy and effectiveness.Save time and labor costs: Finding and organizing prospect information manually is often time-consuming and cumbersome. With automated capture teams, organizations can save significant time and labor costs. Automated capture teams are able to quickly and automatically capture prospect information without the hassle and risk of error associated with manual operations, thus improving efficiency and accuracy.Data Accuracy and Consistency: Automated capture teams ensure the accuracy and consistency of prospect information. Compared to manual entry or copy and paste, automated capture teams provide more reliable data, avoiding human error and data inconsistency. This helps organizations rely on accurate data for market analysis and decision-making, and improves the relevance and effectiveness of marketing.Enhance marketing effectiveness: By adopting the automatic acquisition panel, enterprises are able to quickly accumulate more information about potential customers and build a wider database of potential customers. This provides strong support for target-oriented advertising, personalized marketing and effective sales follow-up. Through targeted marketing activities, enterprises can improve customer conversion rates and increase sales opportunities and business results.To summarize, Facebook auto-acquisition groups play a pivotal role in finding customers and business expansion in the field of foreign trade. It can not only help enterprises expand potential customer groups and precisely target customers, but also save time and labor costs, ensure data accuracy and consistency, and at the same time enhance marketing effectiveness and business achievements. Therefore, mastering and utilizing Facebook auto-collection group becomes indispensable for foreign trade enterprises to successfully carry out marketing activities and develop markets.

Claims processing is a multi-faceted operation integral to the insurance, healthcare, and finance industries. It’s a comprehensive procedure that involves carefully examining a claim. Claim processing is not a single-step process; instead, it involves multiple stages, each serving as a critical control point to ensure the accuracy and fairness of the claim resolution. Industries are increasingly adopting automated claims processing to boost efficiency and accuracy in this critical function. According to a Statista study, 25% of insurance companies are exploring the possibility of transitioning to automation for claims processing in the foreseeable future. This technology-driven approach uses advanced tools to automate the traditionally manual stages of claims processing. It offers a more streamlined, accurate, and time-efficient method of handling claims. While it significantly reduces the potential for human error, it also retains the need for human oversight in complex decision-making scenarios. This automation marks a significant step forward in claims management, offering the potential for improved efficiency and customer satisfaction. How Does Claims Processing Work? Claim Submission: The claims process is initiated when the policyholder files a First Notice of Loss (FNOL) to the insurance company. This step is the policyholder’s first communication with the insurer regarding a loss, providing initial details about the incident. Digital technology simplifies this step, allowing policyholders to submit their FNOL through digital platforms such as mobile apps or online portals, enhancing accessibility and efficiency. Claim Review: Upon receipt of the FNOL, the claim handler meticulously reviews the policy to determine the coverage. This stage thoroughly examines the policy terms and conditions and the claim’s specifics. The review process is significantly streamlined by automation, which detects crucial policy terms and cross-references the claimant’s details with external databases, ensuring a comprehensive and accurate review. Claim Verification: The insurer then proceeds to authenticate the claim by collecting additional data. This step may include damage assessments, incident photographs, witness statements, or relevant health documentation. The verification process is expedited by automation, which gathers data from various sources, enhancing the speed and precision of the process. Claim Decision: The next step involves the insurer evaluating whether to approve or deny the claim based on the policy terms and the verified claim details. Automation aids this stage by applying pre-set guidelines to establish the payout and coverage. However, a provision for human intervention is maintained for final checks to ensure fairness and accuracy, combining automation’s efficiency with humans’ nuanced decision-making ability. Payment Disbursement: Once the claim is approved, the insurer initiates the payment to the claimant. This step involves calculating the final settlement amount and arranging for its disbursement. The payment process is enhanced by automation, which uses digital payment methods, ensuring swift transactions and clear records, thereby enhancing transparency and traceability. Claim Data Analysis: After the completion of the claims process, the insurer can conduct an in-depth analysis of the claims data. Automation tools facilitate this analysis by providing structured data for easy examination and interpretation. The analysis offers valuable insights, enabling insurers to spot trends, detect potential fraudulent activities, and identify areas for process enhancement. Manual vs Automated Claims Processing Imagine a scenario where a policyholder is involved in a car accident. In a traditional manual claims processing system, the policyholder first must report the accident to the insurance company, often by phone or email. They would then need to fill out a detailed claim form and gather supporting documents such as photographs of the damage, a copy of the police report, and any medical reports if there were injuries. Once these documents are submitted, a claims handler at the insurance company takes over. The handler manually reviews each document, extracting necessary information such as the date, time, and location of the accident, the extent of the damage, and the cost of any medical treatments. This extraction process is time-consuming and requires meticulous attention to detail to ensure no information is missed. The claims adjuster then verifies the extracted information. They cross-reference the accident details with the police report, check the medical bills against the treatment details provided by the hospital, and compare the photos of the damage with the auto repair shop’s estimate. This manual verification process is tedious and prone to human error. The Shift to Automation Insurance companies increasingly seek ways to automate claims processing to mitigate these challenges. Automation speeds up the process and enhances accuracy and efficiency, reducing costs, minimizing errors, and improving customer satisfaction. According to McKinsey, automation can potentially reduce the expenses associated with a claims journey by up to 30%. A key technology driving this transformation is Intelligent Document Processing (IDP). IDP combines the power of artificial intelligence and Optical Character Recognition (OCR) to extract data from unstructured documents, such as claims forms. In claims processing, IDP can significantly speed up the process by automating tasks such as data extraction from claim forms and claim verification. For instance, OCR technology can scan and extract data from claim forms, regardless of their formats or sources. The artificial intelligence component of IDP ensures the accuracy of this process, enabling the system to learn from experience, identify patterns, make connections, and even understand the context of the extracted data. By harnessing the power of IDP, insurance companies can deliver quicker and more accurate claim decisions, enhancing their service and improving customer satisfaction. Here’s a comparison table to illustrate the differences: Manual Claims Processing Automated Claims Processing Speed Slower due to human intervention at each step Faster due to automation at each step Accuracy Prone to human error Higher accuracy due to automated checks Efficiency Less efficient due to manual handling More efficient due to streamlined processes Cost Higher operational costs Lower operational costs Data Analysis Limited and time-consuming Structured data for easy and quick analysis Transparency and Traceability Limited Enhanced due to digital records Who Benefits from Claims Processing Automation? Automated extraction of unstructured data has reshaped the insurance industry, bringing about significant improvements in four key areas: Claims Processing: Automation allows for swiftly extracting pertinent information from various data sources, making manual data entry redundant. Reducing errors and accelerating the claims process leads to substantial cost savings for insurance companies and expedites claim settlements for policyholders. Additionally, real-time tracking of claims, an automated feature, provides clients with unprecedented transparency. Claims Investigation: Identifying patterns and anomalies in vast amounts of unstructured data has proven invaluable in claims investigation. Such proactive measures minimize losses due to fraudulent claims and ensure that policyholders’ premiums are not unjustly inflated to cover the cost of fraud. The integrity of the insurance system is maintained, protecting the interests of honest policyholders. Claims Management: Automation revolutionizes the claims management process by easily compiling relevant information from various data sources. This efficient system improves resource allocation and decision-making for insurance companies. It keeps policyholders informed about the status of their claims, resulting in a more organized and efficient claims management process. Customer Service: Extracting relevant information from unstructured data sources, such as emails and social media posts, enables insurance companies to respond to customer inquiries quickly and accurately. This process leads to higher customer satisfaction and enhances the overall customer experience. Furthermore, personalized communication with customers, another feature facilitated by automation, adds another layer to the customer service experience. Benefits of Automated Claims Processing Automated claims processing brings forth numerous benefits, enhancing efficiency, accuracy, and customer satisfaction in claims processing. Some notable benefits include: Accelerated Claims Lifecycle: Automated claims processing significantly reduces the time it takes from the initial submission of a claim to its final settlement. It swiftly extracts and processes relevant information from unstructured data, such as medical reports, accident scene photographs, or witness testimonies. This acceleration of the claims lifecycle improves operational efficiency and enhances the claimant’s experience by providing quicker resolutions. Intelligent Claims Triage: Automated systems can categorize claims based on their complexity or potential risk by analyzing unstructured data. Simple claims can be fast-tracked for immediate settlement, while complex or high-risk claims can be routed to experienced adjusters for detailed investigation. This intelligent triage optimizes resource allocation and ensures that each claim receives the appropriate level of attention. Claims Surge Management: In situations where there is a surge in claims volume, such as after a natural disaster or a large-scale accident, automated claims processing is invaluable. The system can handle large claims simultaneously, extracting data from various sources and processing claims swiftly. Therefore, insurance companies can efficiently assist customers and maintain consistent service levels. Enhanced Fraud Detection: Given that an estimated 5-10% of insurance claims are fraudulent, claims processing automation becomes critical. It helps claim adjusters detect patterns and anomalies in claims data that may signal fraudulent activity. They can also use this technology to cross-reference the claim data with historical data, policy terms, and industry benchmarks. Any discrepancies or unusual patterns are flagged for further investigation, enabling insurance companies to mitigate risks, reduce losses, and maintain the integrity of their operations. Use Cases of Automated Claims Processing While automated claims processing benefits insurers and policyholders, its impact extends beyond these advantages. This technology has been instrumental in streamlining operations across various industries, primarily: Healthcare Insurance The healthcare sector often grapples with the complexity and volume of insurance claims. In this context, automated claims processing is crucial. The automated system is designed to extract and process data from medical reports and hospital bills. It then cross-references each claim against the specific health insurance policy terms, verifying covered treatments, policy limits, and deductibles, ensuring that each aspect of the claim aligns with the policy provisions. Automation ensures accurate, fair, and timely claim settlements, significantly enhancing the efficiency of the healthcare insurance process. Auto Insurance The auto insurance industry, with its diverse range of claims from minor damages to total loss, requires a robust and efficient system for claims processing. Automated claims processing can efficiently manage data from accident reports and repair bills, determining whether the claim is valid and within the policy’s coverage. This step is crucial in maintaining the integrity of the insurance process and preventing fraudulent claims. Subsequently, the system calculates the settlement amount, reducing processing time, minimizing human errors, and improving customer trust in the auto insurance process. Employment Insurance Workers’ compensation claims, a significant component of employment insurance, can be complex due to the intricate nature of the data involved. Automated claims processing simplifies this process by extracting relevant data from injury reports, medical documents, and employment records. It verifies each claim against the workers’ compensation policy and calculates the compensation amount, expediting the claims process, ensuring accurate compensation, and improving employee satisfaction. Best Practices for Automating Claims Processing Transitioning to an automated claims processing system can significantly enhance an organization’s operational efficiency. However, to maximize the benefits of automation, it’s essential to adhere to certain best practices. These guidelines can help ensure a successful transition and optimal utilization of the automation system: Set Clear Objectives: Successful automation begins with clear and defined objectives. An organization should pinpoint the specific outcomes it aims to achieve with automation, such as reducing claim resolution time, enhancing accuracy, or elevating customer service levels. Choose the Right Technology: The selection of automation technology should be tailored to the organization’s specific needs, with the capacity to integrate with existing systems and handle the complexity of the claims process. Prioritize Data Security: Given the sensitive nature of data involved in claims processing, it’s essential for the chosen solution to adhere to data security standards and regulations, safeguarding customer information. Train Staff: Despite automation, the human element remains vital. Therefore, staff training on the new system is necessary to ensure effective usage and prompt issue resolution. Regularly Review and Update: As technology and business needs evolve, it’s essential for an organization to regularly review and update the automation system, ensuring it continues to meet changing needs and stays abreast of technological advancements. The 3 Must-Haves of an Automated Claims Processing Solution While implementing automation in claims processing, selecting a solution that meets specific needs and boosts operational efficiency is crucial. The ideal solution can significantly streamline the claims process. Here are three key features to consider during selection: System Interconnectivity: A solution should seamlessly integrate with important systems such as CRM, policy administration, and billing. This integration facilitates smooth data flow, eliminates data duplication, and boosts efficiency, leading to quicker and more accurate claim resolutions. Diverse Data Management: An automation system should be adept at handling a vast amount of unstructured and disparate data. A system with this capability enables faster and more precise data processing, crucial for extracting necessary information for claim resolution and accelerating the claims process. Unified Data Access: An automation system should centralize data from various sources into a single repository. A system with this feature promotes better collaboration, quicker decision-making, and constant system availability, all of which are key in streamlining the claims process and enhancing its efficiency. Conclusion Integrating automated claims processing with a focus on managing unstructured data marks a pivotal advancement in the insurance industry. This sophisticated approach streamlines cumbersome processes and enables insurers to extract valuable insights from previously untapped sources. Organizations can enhance efficiency, accuracy, and customer satisfaction by leveraging cutting-edge technologies like artificial intelligence and natural language processing. However, successful implementation requires adopting a robust solution. This is where LIKE.TG steps in. It offers a comprehensive suite of features to meet the unique demands of insurers. From seamless integration with existing systems to powerful data extraction capabilities, LIKE.TG equips insurance organizations with the necessary tools to thrive in today’s data-driven environment. To learn more about LIKE.TG’s solution, download our 14-day free trial today! Ready To Transform Your Claims Process? Learn how LIKE.TG ReportMiner, an advanced unstructured data extraction solution with AI-powered data extraction capabilities, can streamline claims processing. Download Free Trial

What if you could automate your credit risk assessment workflows and make them faster, easier, and more accurate? What if you could save up to 91% on coding and data preparation time, 80% on data pipeline building time, and 65% on tool costs? Automated credit risk assessment workflows allow you to do just that. Let’s explore how! End-to-End Credit Risk Assessment Process The credit risk assessment is a lengthy process where banks receives hundreds of loan applications daily from various channels, such as online forms, email, phone, and walk-in customers. You must evaluate the creditworthiness of each applicant and decide whether to approve or reject the loan request. To assess credit risk accurately, you must collect and analyze data from multiple sources, such as its internal databases, external credit bureaus, and third-party data providers. However, collecting this data can lead to several several challenges, such as: The data is in different formats, such as CSV, JSON, XML, etc. The data is stored in different locations, such as local files, cloud storage, databases, etc. The data is updated at different frequencies, such as daily, weekly, monthly, etc. The data quality is inconsistent, such as missing values, errors, duplicates, etc. Data transformation and analysis require complex coding and scripting skills, such as SQL, Python, and R. The data pipeline is prone to errors and failures, such as network issues, server downtime, data corruption, etc. How LIKE.TG Helps Simplify Credit Assessment Data Extraction Some of the native connectors in LIKE.TG Banks use internal databases (like customer relationship and loan management systems) and external data providers (like credit bureaus) as the data sources. LIKE.TG offers Data Connectors to set up secure connections to these data sources and ensure they have the necessary data access permissions. LIKE.TG has built-in connectors for various data sources, such as databases, files, web services, etc. You can leverage these connectors to select the data sources and select the fields they want to extract, such as customer demographics, credit history, transaction details, and loan details. LIKE.TG allows you to preview the data and apply filters and joins as needed using drag-and-drop operations without writing SQL queries or Python scripts. The data is retrieved and stored in a temporary location for further processing. LIKE.TG handles the data extraction process in the background and notifies the users when the data is ready. Data Transformation LIKE.TG also offers Data Quality and Data Transformation features to inspect, clean, and transform the data. You can leverage a graphical interface to drag and drop various operations on the data without writing any code. You can clean the data by removing duplicates, filling in missing values, correcting errors, and standardizing entries. For instance, LIKE.TG’s Address Verification feature can help you standardize all addresses to a standard format. You can also transform the data by converting data types, encoding categorical variables like gender or loan type, normalizing numerical variables like income, and creating new features like debt-to-income ratio. For instance, you can also use LIKE.TG’s Expression Builder to create custom calculations and expressions on the data. Likewise, once your team has cleansed data for credit risk assessment, you can validate the transformed data by checking it against predefined rules and sample outputs. Here are some data validation rules that can make credit risk assessment more reliable: Probability of Default (PD): This is a key parameter in credit risk models. It measures the likelihood that a borrower will default on a loan. The validation of this parameter involves checking the discriminatory power of PD models. Loss Given Default (LGD): This measures the potential loss to the lender or investor in the event of default by a borrower. The validation process should include a review of the discriminatory power of LGD models. Expected Loss Best Estimate (ELBE): This is an estimate of the expected loss on an exposure. The validation process should ensure that the ELBE is calculated accurately. Credit Conversion Factor (CCF): This is used in the calculation of potential future exposure. The validation process should check the accuracy of the CCF. Data Quality: Credit institutions should have internally established quality and reliability standards on data (historical, current, and forward-looking information) used as model inputs. Model Design and Outputs: The validation should include a review of model design and model outputs/performance. Data Loading Once you’ve have ensured data quality, you must configure a secure connection to the bank’s data warehouse using LIKE.TG’s Data Connectors. LIKE.TG has native connectors for various data warehouses, such as Amazon Redshift, Google BigQuery, or Snowflake, and can also load data into other destinations, such as files, databases, etc. LIKE.TG’s Data Destinations can be critical in setting up the credit risk assessment pipelines. You must select the data warehouse and specify the destination table to store the cleaned and transformed data. LIKE.TG allows them to set the table name, schema, and keys with a few clicks without writing SQL commands. LIKE.TG also provides options to append, replace, or update the existing data with simple configurations. Once you decide on how to model your data, you can configure data loading using LIKE.TG’s Data Flows. LIKE.TG enables you to create and execute data flows that connect the data sources and destinations and apply the transformations and validations along the way. LIKE.TG also supports Change Data Capture and Slowly Changing Dimensions to load incremental and historical data. You can validate the loaded data by running sample queries and checking the results using LIKE.TG’s Data Preview. LIKE.TG allows them to view and query the data in the data warehouse and compare it with the source data. Data Aggregation Your team can define aggregation rules using LIKE.TG’s Aggregate transformation to group/aggregate the data by customer and month. You can group the data according to these rules. Lastly, you can validate the aggregated data by checking it against predefined rules and sample outputs using LIKE.TG’s Data Quality and Data Preview features. LIKE.TG allows you to define and apply data quality rules and validations on the aggregated data and view and query the data in the data warehouse or any other data source or destination. Risk Analysis Credit risk assessment experts can define risk indicators using LIKE.TG’s data transformations. For instance, they can leverage LIKE.TG’s Expression Builder to create custom calculations and expressions on the data, such as debt-to-income ratio. You can also leverage LIKE.TG’s Data Quality Rules to define and apply business rules and validations on the data, such as high credit risk. Automation Once deployed, your team can automate the credit risk assessment flows using LIKE.TG’s Automation and Orchestration features. LIKE.TG allows you to create and execute workflows that automate the data extraction, transformation, loading, aggregation, and analysis processes and orchestrate them with other tasks, such as sending emails, calling web services, running commands, etc. You can also test the automation in a controlled environment using LIKE.TG’s Test Mode and Debug Mode features. LIKE.TG allows you to run the workflows in a test mode that simulates the data flow without affecting the actual data and debug the workflows in a debug mode that shows the data flow step by step and identifies any errors or issues. You can deploy the automation in the production environment using LIKE.TG’s Deployment and Scheduling features. LIKE.TG allows you to deploy the workflows to a server deployed on-premises or on the cloud and schedule them to run at regular intervals, such as every night at midnight, or trigger them on demand or by an event, such as a file drop or a web request. Monitoring and Updating LIKE.TG allows you to monitor your data warehouse and alert your team if the system fails or produces unexpected results. You can configure these mechanisms in LIKE.TG’s workflow canvas, notifying your team of of errors or failures by email or web service. You can regularly check the system to ensure it is working as expected and to identify any issues as soon as they arise by analyzing your workflow logs. LIKE.TG maintains a log of the workflow execution history and the data lineage and an audit trail of the workflow changes and the user actions. With these insights, your team can continually improve the system based on feedback from the data and risk management teams and new data using LIKE.TG’s Version Control and Metadata Management features. LIKE.TG supports version control of the workflows, data sources and destinations, and metadata management of the data schemas and mappings. The Impact of LIKE.TG on Automating Credit Risk Assessment Save Time and Costs One of the benefits of using LIKE.TG to automate credit risk assessment workflows is that it can save time and costs for Banks. By automating the credit processes and digitizing the critical steps in the credit value chain, LIKE.TG can help Banks reduce the manual effort and complexity involved in data integration and processing. Likewise, LIKE.TG enables users to design, execute, and manage data integration workflows without writing any code, using a graphical interface, and using drag-and-drop operations. LIKE.TG also automates the data extraction, transformation, loading, aggregation, and analysis processes and orchestrates them with other tasks, such as sending emails, calling web services, running commands, etc. This means that users can save time and effort and focus on the business logic and outcomes rather than the technical details and complexities. LIKE.TG also makes it easy to collaborate and share workflows with other users and maintain and update workflows as the data and business requirements change. Read The Full Case Study According to McKinsey, this can yield up to 50 percent cost savings for Banks. The article also states that digitization can reduce credit losses by 10 to 20 percent by improving the accuracy and speed of credit decisions. Similarly, a survey by S&P Global found that 71% of banks indicated that digitization provides better risk control and management to protect organizational profitability. Therefore, automating and digitizing the credit risk assessment workflows could help Banks save time and costs. Improve Data Quality and Accuracy One of the benefits of using LIKE.TG to automate credit risk assessment workflows is that it can improve data quality and accuracy for banks. These two metrics are crucial for making sound credit decisions, managing risk exposures, complying with regulations, and controlling pricing. Using LIKE.TG’s data quality features, finance firms can eliminate errors and inconsistencies and ensure the data is accurate, consistent, and reliable. LIKE.TG provides a range of data quality and data transformation functions, such as cleansing, validating, enriching, converting, encoding, normalizing, and creating custom transformations. LIKE.TG also provides real-time data health features, such as data profiling, data quality dashboard, and data quality rules, that allow users to inspect, monitor, and resolve data quality issues, such as missing, inconsistent, duplicate, or invalid values. LIKE.TG also supports data lineage and metadata management, allowing users to track and document data sources, destinations, schemas, mappings, and transformations. Lastly, Moody’s Analytics discovered that integrating risk data elements improves the origination workflow by providing higher accuracy in decisions, better assessment of total risk exposures, improved compliance, and greater control over pricing. LIKE.TG allows users to tap into multiple diverse data sources, which are typically difficult to access. Scale Data Operations and Performance LIKE.TG’s cloud-based and distributed computing capabilities can help scale data operations and performance. Cloud-based data sources such as Amazon S3, Google Cloud Storage, Azure Blob Storage, etc., allow users to store and access large volumes of data in the cloud and benefit from the cloud services’ scalability, availability, and cost-effectiveness. According to Accenture, cloud-based data integration solutions can reduce the total cost of ownership by 30% to 40%. Likewise, LIKE.TG supports cloud-based data warehouses, such as Amazon Redshift, Google BigQuery, or Snowflake. Lastly, parallel processing, load balancing, and fault tolerance helps users process large volumes of data faster and more reliably. As a result, they can benefit from the distributed systems’ efficiency, scalability, and resilience. Increase Data Security and Compliance Another benefit of using LIKE.TG is increased data security and compliance. Using LIKE.TG’s robust features, banks can encrypt the data in transit and at rest and adhere to industry standards and regulations. LIKE.TG provides data encryption features, such as SSL/TLS, AES, and PGP, that allow users to encrypt the data when it is transferred or stored and protect it from unauthorized access or tampering. One study revealed that 40% of teams continually review compliance controls with automation, which can increase data security and compliance. Therefore, LIKE.TG can help Banks improve data security and compliance by using its data security and compliance features. Save Millions in Investments by Simplifying Risk Assessment Automate your Risk Assessment using LIKE.TG Centerprise – a simple no-code ETL tool with a drag-and-drop interface that helps you simplify your ETL process with significant time and money savings. Book a FREE Demo Today! Transform Credit Risk Assessment with LIKE.TG LIKE.TG Centerprise is a powerful and user-friendly ETL tool that can help finance organizations automate credit risk assessment. It allows you to integrate data from various sources and systems, such as databases, data warehouses, file formats, cloud-based data providers, file systems, and web services. LIKE.TG Centerprise can help automate and orchestrate data flows and perform complex data transformations, validations, and mappings, providing your team with timely insights into credit risk assessment. With LIKE.TG, your team has a holistic view of each applicants data, giving them all the instruments they need to assess their credit worthiness effectively. If you want to experience the power of LIKE.TG for yourself, sign up for a free 14-day trial or schedule a custom demo with our experts.

Automated emails are carefully planned emails to be sent to subscribers at specific time intervals or as a response to the actions of users on a particular website. These emails can be sent individually or as part of a drip email campaign. Marketers can set the conditions that trigger automated emails being sent. After that, each time a subscriber fulfills the trigger, they will receive the pre-written email. Automated emails shine in onboarding new customers. For instance, instead of sending a single email to a new customer, marketers can send an entire series of emails, thus guiding customers effectively as they interact with a brand. Email marketing services allow you to send emails based on subscribers' actions, according to events such as an abandoned cart, account registration, purchase, or other custom events. LIKE.TG takes care of the technical side of things, thus, marketers don’t need to hire a developer. What are the benefits of email automation? Email automation allows marketers to save time, reduce potential errors, boost sales, warm up leads, and create highly targeted offers. Let's take a closer look at these advantages. Saves time. Marketers do not need to hire someone who will click “send” every time they have to send specific emails. Instead, they only have to specify the criteria to trigger the emails and leave the rest to email automation. Helps succeed in lead nurturing. Automated emails nurture leads by sharing useful information at the right time. If the messages are relevant and engaging, recipients will reach out to learn more about a business, and its products or services. Hence, they will be closer to the end of the sales funnel. Boosts sales. Automated emails assist sales teams to determine the most engaging content for their leads. In turn, this enables salespeople to reach out to prospects with appropriate products or services. Meets customers' needs. With a professional email service, you can send automated emails as a response to the client's actions, for example, after they make an order, reserve a ticket, abandon their shopping cart, or take any specific action on your site. This way, each user receives personalized and segmented offers. Allows marketers to develop a thought-out email strategy. Instead of sending single, inconsistent, and bulk emails, you can set up an automated email flow that will lead a user from getting acquainted with your brand to becoming your loyal client. It will help you evaluate the effectiveness of each step so you can make changes whenever it's necessary. How does email automation work? The algorithm is quite simple. Every email is sent right after a user performs a certain action on your site. These actions are called events. Before launching an automation flow you should create an event you want to track. It may be registration, purchase, abandoned cart, or any other custom event. From now on, users will receive an email every time they perform certain actions, for example, leave a product in a shopping cart, register for a webinar, or make an order. This is how the event is triggered. An email flow is sent automatically without your interference. You can monitor the performance of each email and extend the flow. Now, let's find out which emails you send automatically. Types of Automated Emails Welcome emails Thank-you emails Abandoned cart emails Order confirmation emails Customer feedback request emails For effective marketing, every business should consider adding automated emails that respond to customer actions. There are more than 30 types of automated emails that marketers can use to engage with target customers. They include: Welcome emails. Welcome emails are usually the first direct contact a business makes with a customer. It makes a recipient feel special and can boost engagement. Brands usually tell newcomers about the benefits they will get while cooperating with their brand. Thank-you emails. Thank-you emails are sent to users automatically after they subscribe, convert, download something or attend an event. It is an excellent way to establish customer relationships. Abandoned cart emails. An abandoned cart email is sent as a follow-up to a customer who has left items in the shopping cart during checkout. Abandoned carts account for the biggest leaks in the sales funnel. So, sending this automated email helps recover lost revenue and drive traffic back to a website. Order confirmation emails. Once a customer orders something, it is always best to send an order confirmation email. The email should communicate the shipping details and payment receipt. It’s a nice way to show that your brand deserves trust. Customer feedback request emails. Feedabck from actual users is an excellent way to find out how to improve a service. An automated email survey or feedback form can do just that. Other types of automated emails include product review emails, product recommendation emails, blog updates, event reminders, reactivation emails, follow-up emails, birthday emails, and so many more. How to Send an Automated Email with LIKE.TG Go to Automation 360 Specify General Information about Your Flow Create Your Automation Flow Step 1: Go to Automation 360 In your LIKE.TG account, go to “Automations” tab. Click “Create new automation”. Step 2: Specify General Information about Your Flow Fill in all the fields. Step 3: Create Your Automation Flow Firstly, choose the event that will start the flow. You can create your own event and add variables in the Events manager. Follow this guide to do that. You’re welcome to combine email, SMS, and web push notifications within one flow. Thus, you will increase your outreach and subscriber engagement. Use filter to send different content to your mailing list segments, for example to men and women, users from different cities, and more. Condition allows you to send a message based on user behavior. For example, if a subscriber hasn’t opened your emails for 3 months, send them a reactivation email. With action, you can perform various operations regarding recipients: move to another list, delete, copy, etc. You can stop your automation flow right after your goal is reached. Now, when you are ready, click “Save” or “Save and launch”. After your automation flow starts, track statistics. Automated Email Examples Below are some excellent examples of automated emails: A welcome email from Nira Rubens. The brand gives a discount to engage new subscriber to buy. A thank you email. With this email, marketers drive visitors back to their website. It is a feedback request email. The brand asks clients to estimate their buying experience. Automated Email Best Practices To take full advantage of automated emails, here are some best practices: never miss a welcome email in the automation flow; provide VIP customers with a loyalty program; segment the mailing list based on user behavior; re-engage inactive customers; focus your automation strategy on building relationships and improving customer experience. Send automated email

In the overall Facebook marketing, we have many kinds of marketing methods to choose from for our current situation and the ideas we want to achieve, plus Facebook has many different boards, each board has different traffic and audience groups, so theoretically, as long as you are serious about good marketing in which is certainly not to be ineffective.But compared to the present, those common marketing methods on the market have been developed by many people for a long time, the effect is certainly not as good as before. But it does not matter, today we will introduce you to a relatively new and less people use a kind of marketing, to the novice or other marketers to bring new ideas.This new type of marketing is group marketing! We all know that in Facebook, the number of people who use groups is very large, we are here to market not only for the large number of members of the group, but also the high degree of similarity of the members of the group. Choosing the right group for marketing and publicity will bring us a significant increase in marketing smoothness and efficiency compared to normal marketing, which is also a very good way of marketing.So what should we do in group marketing? We can post inside the group marketing, this marketing method can quickly let more users see the content they want to market, to achieve the effect of publicity. In addition, we can also use the form of private messaging, group members in the least is the lack of users, so the members of the group for private messaging is also a very good way, but this way and the above kind of still have significant differences.Like the use of group marketing way we can achieve better marketing results, but will be more trouble, for the group members we need to manually get and add, if we can solve this problem, it is clear that this way will be better. Is there really no way to automate the process of capturing the members of these groups? The Facebook Group Member Scratch Assist software on the market may be able to help us solve this problem, just like this Facebook Group Member Scratch Assist software that we are using.This assistant tool can help us capture the members of Facebook group, and it also has a variety of conditions and ways to help us capture the collection, compared with our ordinary collection, this software does not require you to manually join the group, just enter or import the link can also help you to capture the collection. Besides, this Facebook Group Member Scratch Assist software can also filter the members to be captured using the capture conditions, such as the member's joining time, gender, country and other information, which can be used to filter the members, so as to capture the customers you want more accurately.If you don't have any problem with what we have said about these marketing related contents, you can come and try to know about this software, which can really help you to solve some problems in this area and help you to achieve successful marketing.Keywords: facebook Group Member Scratch Assist Software

Paper-based forms are slowly being replaced by their digital counterparts, but filling out forms is still a big part of doing business. It’s typically the first step in a company’s data collection and facilitates multiple business functions. The ubiquitous nature of forms in today’s business environment necessitates the implementation of automated form processing. Manually collecting, processing, and using forms from various sources is resource-intensive and prone to human errors—issues that automated form solutions can resolve easily. With the increasing use of automation to save time and boost efficiency, a growing number of enterprises are realizing the value of automating their form-processing tasks and how it can improve their data entry and management. This blog takes an in-depth look at automated form processing, explores its benefits, and discusses how LIKE.TG can be the right solution for you. What is Automated Form Processing and How It Works Automated form processing uses software to streamline how your organization handles its forms and documents. By using dedicated applications, your business can eliminate the time and manual effort spent on performing associated tasks—such as extraction, validation, and data entry. The automation process follows these steps: Document Capture and Upload Electronic document capture ensures form information is quickly uploaded where you want it. Instead of manually entering information from filled-out forms into your system, you can use electronic document capture tools to scan hard copies or ingest electronic documents from a specified source. Data Extraction Data extraction software obtains pertinent information from the form or document using techniques such as PDF document parsing, data querying, reusable pattern-based extraction templates, AI-based algorithms, natural language processing (NLP) and Optical Character Recognition (OCR). Data Validation This extracted data will be validated using your specified data quality rules or other conditions. Data Integration and Analysis Data extracted from your forms and documents is integrated with other datasets. You can then use this compiled information for record keeping, analysis, report generation, and obtaining insights for more informed decision-making. Workflow Automation Based on your requirements, you can configure automated workflows to route the forms for further processing, review, or approval. These workflows will seamlessly move the form to the next specified step based on the outcome of the previous process. Benefits of Automated Form Processing These are some of the most substantial benefits of automated form processing: Greater Efficiency: Automation results in a significant boost in your efficiency. Form processing jobs are completed without manual intervention or effort, and your personnel’s focus can be redirected to tasks that benefit from it. Increased Accuracy: Automated processes minimize the possibility of human errors affecting data quality. As a result, you can have more confidence in your extracted data and its accuracy. Time Savings: Quicker processing through automation decreases the time each form takes to go from data to actionable information. On its own, a form is just a compilation of text and figures. However, it becomes a valuable part of a larger picture once extracted and integrated with other data. The sooner you have the insights you need to help with your decision-making, the faster you can determine the next steps you need to take. More Streamlined Workflows: Automation removes the back-and-forth and redundant steps from your organization’s form management. The result is a smoother and more streamlined workflow. Cost Reduction: Automated form processing lowers the costs associated with form management by doing away with manual labor and decreasing the chances of mistakes—and the steps involved in rectifying them. Industries That Can Leverage Automated Form Processing Any industry that uses forms can benefit from automated form processing. W2 form automation is a great example applicable in every sector, big or small. You can easily maintain accurate records of your employees’ critical financial information by automating W2 form data extraction. As a result, it becomes more convenient to review and analyze their salaries, tips, wages, additional compensation, and the taxes withheld from their salaries. [Source: 2024 Form W-2 (irs.gov)] Automated form processing also offers specific advantages in the following domains: Education Automated form processing can help the education industry in a variety of ways, some of which include: A Simplified Admissions Process: Admission applications are packed with documents such as personal information, transcripts, essays, personal statements, and the like. Automated form processing can separate items like essays and personal statements for manual review and automate the extraction and compilation of other data. This can enable educational institutions to handle more applications with less effort. More Accurate Records: Automated validation and data entry processes allow educational institutions to maintain accurate student records. This can reduce errors in administrative tasks and facilitate error-free record-keeping. Easier Compliance: Educational institutions can stay compliant with various regulatory requirements more easily with automated form processing. They can generate more up-to-date reports for audits, accreditation, and other objectives. [Source: transcript-sample-scaled.jpg (1978×2560) (iahe.net)] Healthcare In the healthcare sector, automated form processing assists with various aspects of the patient experience such as: Rapid Patient Registration: Automated form processing accelerates patient registration protocols in medical facilities. Patients can be triaged more quickly in emergencies, experience shorter wait times in regular visits, and start receiving necessary treatment sooner with less red tape in the way. [Source: SOS Free Medical and Dental Clinic (squarespace.com)] Medical Paperwork: Through automated form processing, medical facilities can maintain accurate health records and up-to-date patient histories for more effective care. They can also ensure that consent forms are readily accessible for ethical and legal compliance. On the administrative side, form-heavy processes such as billing, invoicing, and insurance claims processing can all be improved through automation. Data Collection for Clinical Research: Clinical researchers can utilize automated form processing to collect research data more easily and ensure its accuracy and compliance with the applicable study protocols. Government In the government sector, automated form processing streamlines interactions between government agencies and citizens for better performance and outcomes. Here are a few examples: Citizen Service Provision: Automated form processing shortens the processing time required for common services such as license renewals, benefits claims, and permit applications. [Source: VEHICLE REGISTRATION/TITLE APPLICATION (ny.gov)] Quicker Response Times: Faster form processing enables government agencies to respond more quickly to citizen complaints, applications, requests, and inquiries. Prompt service delivery can boost citizens’ satisfaction and improve how they perceive an agency’s performance. Auditable and Transparent Processes: Automation promotes transparency in government processes, and the digital trail that automated systems create during their operations makes them easier to audit. This ensures accountability and regulatory compliance and increases public confidence in a government body. Finance Automated form processing also serves several purposes in the finance sector, including: Expedited Loan Processing: Business and consumer loans form a major component of a financial institution’s operations. Automated form processing accelerates loan application and approval procedures, allowing loan providers to assess and approve requests and disburse funds quickly. [Source: Tiers 3, 4, 5 & 6 Loan Application for Members Covered by Articles 14, 15 or 22 (RS5025-A) (ny.gov)] Fraud Prevention: The finance sector is vulnerable to fraud and other instances of white-collar crime. Automated analysis and validation of the information included in financial forms can help mitigate the chances of fraud more easily. Compliance Management: Automated form processing aids financial institutions in adhering to financial regulations and other compliance requirements, minimizing their exposure to fines, penalties, and legal consequences. How to Choose an Automated Form Processing Platform Ready to choose an automated form processing platform for your organization? Here are a few factors to keep in mind: Data Extraction Accuracy This is a platform’s ability to correctly extract data from different types of forms. Verify the accuracy of its extraction processes and assess how precisely it processes data. Seamless Integration Easy integration with the systems, tools, databases, and applications you currently use. High compatibility ensures you can have the platform up and running with minimal disruptions to your workflow. Customizability A customizable platform can easily accommodate your current requirements. You can also modify it to keep up with your organization’s evolving demands. Security and Compliance Features Look for security features such as encryption in your automated form processing platform and ensure its adherence to all applicable data protection and privacy regulations. Your platform may need to comply with federal and state data privacy laws, depending on which state you are based in. There can also be additional industry-specific regulations to consider. User-Friendliness An intuitive and user-friendly interface will reduce training requirements and make the platform more accessible for administrators, end users, and non-technical teams alike. Scalability Scalability ensures a platform’s long-term usage and viability for your organization. As your business expands and your form processing requirements grow, your platform needs to be able to keep up easily. Customer Support Your vendor’s customer support staff will significantly affect your user experience, as you will work closely with them to integrate the platform into your processes. Check for seamless onboarding processes and comprehensive tutorials that can prepare your teams for all aspects of usage. However, there’s more to a reliable vendor than good training and comprehensive documentation. Verify the accessibility of their customer support infrastructure. When issues arise, you should get the help you need to sort them out quickly. Cost and ROI The costs of acquiring a new platform are not limited to its purchase. Consider any additional applicable fees, the pricing structure, and setup and training costs. Additionally, factor in the potential return on investment you expect to see in resource conservation and time savings. The LIKE.TG Advantage LIKE.TG combines AI-powered functionality with a user-friendly, no-code interface and an enterprise-grade ETL engine. The result? A powerful, scalable end-to-end document processing solution that readily ingests data from structured, semi-structured, and unstructured data sources. Fulfilling customer requests 15 times faster? Cutting purchase order processing time from hours to 2 minutes? Processing an invoice in less than a minute when previously it used to take 30 minutes to a couple of hours? It’s possible with LIKE.TG. Automate your data’s extraction, validation, and transformation—then send it to downstream destinations, such as databases, BI tools, and ERP/CRM systems, without manual intervention for analytics, reporting, and other uses. Using LIKE.TG for Automated Form Processing LIKE.TG can help your automated form processing with: Adding a Document: LIKE.TG works with PDF, TXT, DOC, and XLS formats. You can add these documents from email, cloud storage, web services, FTP/SFTP, and other sources. Data Extraction: LIKE.TG allows both manual and AI-based extraction template creation. After a document is added, these extraction templates capture the relevant information. Data Preparation: LIKE.TG’s Data Prep feature lets you preprocess the extracted data. You can cleanse it, transform it based on your requirements, and validate it using your specified rules. Data Export: You can then move the processed data to a destination of your choice, depending on your objectives. Export it to a database for integration, a BI tool for analytics, or a CRM system for compilation. Automation and Scheduling: Once you have configured the document source, processes, and desired destination, use LIKE.TG’s automation and scheduling capabilities to decide these extraction jobs’ frequency. For example, you can set them up to run when there is a new document detected in the system or at a given time of the day. Automate Your Organization's Form Processing with LIKE.TG's Intelligent Data Solutions Whether you're in finance, education, healthcare or government—count on our end-to-end data management platform. Become one of our satisfied clients today! Start Your FREE Trial Today Conclusion Automated form processing can transform form management in a variety of sectors, especially education, healthcare, government, and finance. By choosing the right automated form processing platform for its needs, an organization can save time, minimize delays, mitigate human errors, and redirect its resources to where they’re needed the most. Start using an automated form processing platform designed to grow alongside your operations. Contact us for a quote or start your free trial today!

In today’s fast-paced digital landscape, where the battle for consumer attention is relentless, businesses must not only be present but also proactive and engaging on social media platforms. Facebook, with its vast user base, offers a fertile ground for businesses to grow their presence, generate leads, and build a robust online reputation. However, the sheer scale of operations required to make a mark on this platform can be daunting for many. This is where the power of automation comes into play, transforming the way businesses approach Facebook marketing. In this blog, we explore the potential of Facebook’s Mass Automation tools to revolutionize your marketing strategy, making it more efficient, effective, and engaging. The Shift to Pay-to-Play and Targeted Advertising As Facebook grew, so did the competition for space on users’ feeds. The platform introduced changes to its algorithm to prioritize content from friends and family over businesses, significantly reducing organic reach. This shift marked the beginning of the “pay-to-play” era, where success on Facebook increasingly depended on paid advertising. Businesses now had to invest in ads to guarantee visibility, but with this came the advantage of highly targeted advertising options. Facebook’s sophisticated algorithms allowed businesses to target ads based on demographics, interests, behaviors, and more, making it possible to reach specific segments of the audience with precision. Strategic Engagement and Meaningful Connections With the decline of organic reach, businesses recognized the need for more than just visibility—they needed to engage their audience. Engagement became a key metric of success, as active and interactive pages were more likely to be favored by Facebook’s algorithms. This shift emphasized the importance of creating meaningful connections with the audience through quality content that encourages likes, comments, shares, and other forms of interaction. The Role of Automation and Tools For many businesses, especially small to medium-sized enterprises (SMEs) with limited resources, maintaining a high level of engagement on Facebook is challenging. This challenge sparked the development and adoption of various tools and technologies designed to automate and streamline Facebook marketing efforts. Automation tools allowed businesses to schedule posts, manage ads, analyze performance, and even engage with customers through chatbots, making it easier to maintain an active presence on the platform without constant manual effort. The Future: Personalization and Community Building Looking ahead, the evolution of Facebook marketing is likely to focus on even greater personalization and community building. As consumers become more discerning and look for authentic connections with brands, businesses will need to leverage data and insights to tailor their content and interactions to individual preferences. Building communities around brands will also become increasingly important, as these spaces offer a way to foster loyalty and advocacy among customers. Enter Mass Automation Leveraging Mass Automation tools effectively can transform the way businesses approach their online marketing strategy, particularly on platforms as dynamic and influential as Facebook. Here’s how companies can harness the power of these tools to not only save time but also significantly enhance their marketing efforts: Enhancing Online Presence A consistent online presence is crucial for keeping your brand relevant and engaged with your audience. Mass Automation tools automate the process of liking, commenting, sharing, and posting, which means your business can maintain an active profile without the need for constant manual input. This persistent presence helps keep your brand at the forefront of your audience’s minds, increasing brand recall and affinity. Focusing on Quality Content With the routine tasks taken care of, your marketing team can redirect their focus towards more strategic and creative endeavors. This means spending more time on content creation that truly resonates with your target audience. High-quality, engaging content is more likely to be shared organically, extending your reach and impact. Automation frees up resources that can be invested in storytelling, video production, and interactive content that captivates your audience. Targeted Engagement Mass Automation tools often come with features that allow for targeted engagement based on user behavior or demographics. This level of precision ensures that your automated interactions are not just broad strokes but are tailored to resonate with specific segments of your audience. Personalized engagement increases the relevance of your interactions, fostering a deeper connection with your audience. Scaling Your Efforts As your business grows, so does the challenge of maintaining one-on-one interactions with your audience. Mass Automation tools scale with your business, enabling you to manage increased volumes of interactions without compromising on the quality or personal touch of your communications. This scalability is crucial for businesses aiming to expand their reach without inflating their marketing budgets proportionately. Risk Management While automation offers numerous benefits, it’s important to manage these tools responsibly to avoid spamming or alienating your audience. Effective leverage of Mass Automation involves setting thresholds for the frequency of posts and interactions, ensuring that your brand’s presence is assertive but not overwhelming. Beyond Routine Interactions The true power of Facebook’s Mass Automation tools lies in their ability to perform complex tasks that go beyond routine interactions. For instance, listing products on the Marketplace en masse or engaging potential leads through direct messaging with personalized messages can significantly enhance a brand’s visibility and customer engagement. Moreover, by automating the collection of data such as active users in specific groups or pages, businesses can tailor their marketing strategies to target the most relevant audience. Building Communities Building communities is a strategic endeavor that goes beyond mere transactions; it’s about creating spaces where your brand and customers can interact in meaningful ways. Leveraging Mass Automation tools can play a pivotal role in this process, providing a scalable and efficient method to foster these vital connections. By joining multiple Facebook groups relevant to your brand’s niche, you can tap into existing communities or start your own, bringing together individuals with shared interests or needs. Scripted dialogues, facilitated by these tools, allow for consistent and engaging communication within these groups. However, it’s crucial that these scripts are crafted thoughtfully to spark genuine conversations rather than coming across as automated or impersonal. The goal is to encourage active participation from community members, making them feel valued and heard. This approach not only enhances customer retention by creating a sense of belonging but also transforms customers into brand advocates. When customers are engaged and invested in your community, they are more likely to share their positive experiences with others, extending your brand’s reach organically. Moreover, these communities provide invaluable insights into customer preferences and feedback, enabling you to refine your offerings and strategies continuously. In essence, building communities through thoughtful engagement and leveraging automation for efficiency can create a vibrant ecosystem around your brand. This ecosystem not only supports retention but also fosters a network of advocates, amplifying your brand’s presence and impact in the digital space. The Ethical Consideration While the benefits of using Mass Automation tools are clear, it’s important to approach automation ethically and responsibly. Over-reliance on automation can lead to impersonal interactions that may alienate your audience. The key is to find the right balance between automated activities and genuine, human engagement. Businesses should use these tools to enhance their marketing efforts, not replace them entirely. Conclusion Leveraging Facebook’s Mass Automation tools offers an unparalleled opportunity to enhance your marketing efficiency and effectiveness. By automating routine tasks, businesses can devote more time and resources to developing strategies that genuinely engage their audience. However, the ultimate goal should always be to foster authentic connections with your audience. In the era of digital marketing, those who can master the art of blending automation with human touch will not only survive but thrive.

I believe everyone knows what is going on with fb (facebook). This is one of the largest social media platforms in the world so far. It is one of the best in the world in terms of user volume and traffic. Many companies like to find customers through facebook.The marketing methods of the facebook platform are relatively diverse, among which fb fans are what we will focus on when doing fb marketing, because if you have a large number of fans on your fb account, you can increase the influence of your brand or product on social media Power or attention, to better highlight the role of brand exposure.Why do we need to add fb users?The facebook platform has a very large number of users. Users from more than 190 countries or regions around the world are using it. Different countries may have different needs for facebook. If we are doing foreign trade and global business, then we can add fb friends or fans, to understand the needs of users for products, comprehensively do marketing and promotion, and expand our intended user groups.In this case, the fb automatic powder adding system is very suitable for us.Because if you want to do fb marketing, you must add a lot of fans or friends, and you may also refer to the fan group of the competition. After all, the competition is actually similar to your user group. If you add it manually, it is It is very time-consuming, and it consumes our manpower and energy costs. Choosing fb automatic powder adding system has the following advantages:Quickly increase the number of followers: The automatic follower system may quickly increase the number of your followers, thus showing greater influence and attention on social media.Increased exposure: More followers may increase the exposure of your posted content, which in some cases may help with publicity, promotion, or brand awareness.CrowSoft Facebook Software is a comprehensive Facebook marketing software with full functionality. The software supports fully automated operations through scripts, allowing for batch management of Facebook accounts for marketing, traffic generation, and customer resource acquisition.

The pharmaceutical industry is one of the most regulated industries globally, with vendors playing a critical role in the manufacturing process of pharmaceutical products. Managing vendor contracts and documents through automation tools, such as automated contract data extraction, can simplify the process and make it more efficient. The Crucial Role of Vendor Management in the Pharmaceutical Industry Vendor management is crucial for the pharmaceutical industry, ensuring that suppliers providing goods and services meet the required standards. It encompasses a range of activities including vendor selection, onboarding, qualification, contract management, performance monitoring, and payments. The pharmaceutical supply chain is complex, with several third-party vendors involved in the provision of raw materials, manufacturing, and distribution services. Hence, effective vendor management is essential to ensure the quality of purchased products and services, meet regulatory requirements, reduce risk, optimize costs, and improve performance. Pharmaceutical companies must manage their vendors effectively to overcome the challenges they face. Delays in vendor onboarding, inaccuracies in contract management, and poor performance monitoring can lead to increased costs, compromised product quality, supply chain disruptions, and regulatory compliance issues. Identifying and addressing these inefficiencies is crucial to drive operational excellence. Studies have shown that pharmaceutical organizations can save up to 2% of their annual costs through automated contract data extraction. Understanding Automated Contract Data Extraction Contract data extraction is the process of identifying, extracting, and organizing data and information from various agreements, contracts, and other legal documents. It uses artificial intelligence (AI) and machine learning algorithms to automate manual data entry and streamline the extraction of critical information, such as vendor details, contract terms, pricing, and payment terms. Automated contract data extraction tools simplify the contract management process, reduce errors, and improve data accuracy. Benefits Of Using Automated Contract Data Extraction Tools for Vendor Management Effective vendor management requires a thorough understanding of the vendor contracts, including terms and conditions, pricing, and performance metrics. Automated contract data extraction tools can significantly improve the efficiency and effectiveness of vendor management Improved Efficiency and Accuracy Automated contract data extraction tools simplify the process of managing vendor contracts, saving time and improving efficiency. AI and machine learning algorithms speed up the contract review process, reducing the time required for manual data entry and analysis. Moreover, automated tools can help identify inconsistencies and discrepancies in vendor contracts, allowing for quick resolution and preventing potential disputes. This improves the overall efficiency of the vendor management process, allowing pharmaceutical companies to focus on other critical business activities. Enhanced Risk Management Effective vendor management reduces risk in the pharmaceutical supply chain. Automated contract data extraction tools allow pharmaceutical companies to identify and mitigate risks by tracking vendor performance, validating compliance, and monitoring contract changes. The tools can provide real-time alerts for deviations from the agreed-upon terms and conditions, allowing quick corrective action. This ensures that the vendor contracts are always in compliance with regulatory requirements, reducing the risk of non-compliance penalties and reputational damage. Streamlined Communication and Collaboration Automated contract data extraction tools provide a platform for improved collaboration and communication between the pharmaceutical company and vendors. These tools empower vendors with self-service portals, giving them visibility into their contract details and improving communication with the company. The self-service portals can also provide vendors with access to real-time performance metrics, allowing them to identify areas for improvement and take corrective action. This improves the overall collaboration between the company and vendors, leading to better outcomes and a stronger supply chain. Cost Savings and Resource Optimization Effective vendor management reduces the cost of managing contracts and improves the allocation of resources in the pharmaceutical industry. Automated contract data extraction tools reduce the need for manual data entry, saving time and resources that can be redirected to other critical business activities. These tools can also provide real-time analytics and reporting, allowing for better resource allocation and optimization. This ensures that the pharmaceutical company is always using its resources efficiently, leading to cost savings and improved profitability. Future Trends and Developments in Contract Data Extraction Technology Gartner predicts that by 2024, the adoption of AI-based contract analytics tools will reduce the manual effort required for contract assessment by more than 50%. As technology continues to advance, automated contract data extraction tools are continuously evolving. One future trend involves the development of machine learning models that can learn from data sources, resulting in more precise data extraction. This advancement will enable companies to extract a greater amount of data from their contracts, thereby gaining deeper insights into their vendor relationships. Another trend is the integration of contract data extraction tools with mobile platforms, which will enable remote access to contract data. This will allow employees to access critical contract information anytime, improving efficiency and productivity. Embracing Automation for Better Vendor Management in The Pharmaceutical Industry Automated contract data extraction tools have the potential to revolutionize vendor management for pharmaceutical companies. By leveraging AI and natural language processing, these tools streamline processes, improve efficiency, and provide data-driven insights. Implementing these tools is crucial for optimizing vendor management, enhancing relationships, and achieving operational excellence. Embrace automation and unlock the potential of automated contract data extraction tools to drive success in the pharmaceutical industry. See How You Can Automate Data Extraction Download Whitepaper

WhatsApp groups have become an indispensable tool for personal, professional, and community interactions. They offer a versatile platform for sharing information, fostering engagement, and building a sense of community. However, managing and marketing within these groups can be challenging, especially when dealing with large numbers of members. This blog will explore the essence of WhatsApp groups, the difficulties in managing and marketing within them, and effective automation strategies to overcome these challenges. The Essence of WhatsApp Groups WhatsApp groups are a feature within the WhatsApp application that enables users to create a chat environment with multiple contacts. This functionality is designed to facilitate instant communication and information sharing among family, friends, colleagues, or anyone with a common interest. Here are some key characteristics and features of WhatsApp groups: 1. Member Capacity: Each WhatsApp group can accommodate up to 1024 members, making it easy to reach and manage large audiences. 2. Diverse Content Sharing: Group members can send text messages, voice messages, images, videos, documents, location information, and more. This supports a rich variety of content sharing and collaboration. 3. Group Management: Groups typically have one or more administrators who can add or remove members, modify group information (such as the group name and description), and create invite links. 4. Privacy Protection: While group chats are public, WhatsApp’s end-to-end encryption ensures that all messages are only visible to group members, safeguarding communication security and privacy. 5.Personal Preference Features: Users can adjust group notifications according to their preferences, such as enabling do-not-disturb mode or customizing notification sounds for specific groups. Overall, WhatsApp groups are powerful tools for enhancing interaction, sharing information, and building community across various fields, including personal socializing, business communication, interest groups, and educational support. Challenges in WhatsApp Group Marketing Despite their benefits, managing and marketing within WhatsApp groups present several challenges: From a Management Perspective Managing a large number of members becomes increasingly complex as the group grows. Administrators need to regularly review members, handle join requests, remove inactive or rule-breaking members, and ensure the group’s activity and quality. Active groups can lead to information overload, especially when there are many off-topic or spam messages. Managing the flow of information and keeping discussions relevant and valuable is an ongoing challenge. Due to end-to-end encryption, WhatsApp cannot monitor group content, meaning that inappropriate content monitoring and management rely heavily on administrators. This requires admins to invest more time and effort to maintain a healthy and safe chat environment. From a Marketing Perspective Engaging and maintaining active participation from group members is a significant challenge. Administrators need to plan interactive activities, share valuable content, and guide discussions to avoid the group becoming inactive. Despite continuous updates from WhatsApp, the lack of advanced management tools (such as bulk operations and automated management) may limit the efficient management of large groups. Therefore, WhatsApp group management requires careful planning, continuous monitoring, and flexible responses to overcome these challenges and create a valuable, interactive, and engaging communication space. Automating WhatsApp Group Marketing The atmosphere within a group determines its activity level and customer conversion rate. During the preparation phase of an event, it is essential to design a set of pre-scripted messages that can automatically push information within the group. This creates a lively event atmosphere that encourages member participation and enhances customer conversion efficiency.These scripts are meticulously crafted around event highlights, from creating suspense during the preheat period to broadcasting highlights during the event, guiding interactions, and creating a sense of urgency towards the end. Each step aims to spark member interest and accelerate decision-making processes. This systematic approach not only conveys the event’s value but also maintains group interaction, naturally increasing transaction opportunities and fostering a positive community ecosystem. Automating WhatsApp Group Management Effective automated management methods include setting up sensitive information controls in the backend. When group content triggers sensitive information alerts, automated actions such as deleting the content, issuing warnings, or removing offending members can be executed. Pre-configuring a rigorous risk control system in the backend is crucial when operating WhatsApp groups. This includes establishing a sensitive information keyword library covering inappropriate speech, promotional ads, malicious links, etc., that could harm the group’s health. Once such sensitive information appears in the chat, the system responds immediately: – Inappropriate content is instantly deleted to prevent adverse effects from spreading. – An automatic reminder is sent to the offending member explaining the group rules and emphasizing positive communication. – For repeated offenders, the system automatically removes them to ensure the group’s purity and safety. This intelligent risk control management frees administrators from tedious manual supervision, significantly improving management efficiency and response speed. It not only maintains order but also ensures a positive user experience, providing strong support for building an engaging community. This technological innovation undoubtedly opens a new chapter for group operations, allowing managers more time to focus on content planning and community value-added activities, further enhancing group activity and cohesion. Conclusion Automated marketing and management in WhatsApp groups enhance operational efficiency by enabling precise targeting and effective interaction. Automated marketing pushes personalized content to increase user engagement and conversion rates. At the same time, automated management quickly responds to violations to maintain a good community environment. Together, these strategies help brands build a positive community ecosystem, maximize marketing effectiveness while reducing manual workload. By leveraging these automation tools, you can transform your WhatsApp groups into dynamic communities that foster engagement and drive business growth.

An email autoresponder is a series of messages sent automatically to a mailing list based on specific rules at defined intervals. The process may start after a user subscribes to the sender’s email list or when a particular condition is met. Marketers use email autoresponder functionality to send both promotional and educational content at the right time without much work. With each email series, the sender should set out to address the concerns of their prospects and emphasize the benefits of their businesses, products or services. How about an example? A marketer can set email autoresponders so that 5 minutes after someone joins the mailing list, they receive a welcome email. Then, if subscribers shared their birthdates, the company sends them a birthday email with a unique offer. Besides, marketers use email autoresponder to send emails predefined by subscribers’ action. What is the purpose of an email autoresponder? An email autoresponder series enables companies to build trust with their prospects. Email autoresponders get a recipient to open promotional emails, visit websites, and eventually make a purchase. Most sites use email autoresponders to provide their subscribers with the most relevant offers at the right time. Besides, this automation tech helps eliminate mistakes caused by human error when email scheduling is needed. Advantages of email autoresponders Turn new visitors into subscribers Establish stable and long-term relationships with subscribers Ensure continuous advertising without hiring new staff Offer immediate follow-up Create repeat sales Direct customers to websites or blogs Help marketers access measurable results Ensure better delivery of marketing emails Help marketers increase brand awareness Email autoresponders come bearing gifts for marketers. Here is what they can do: Turn new visitors into subscribers. Email autoresponders offer an excellent communication line with new visitors on a website. Marketers provide valuable offers in these email series that entice the visitors to submit their names and email addresses. In exchange, users receive exciting offers, including free reports, trial offers, no-obligation consultation, and more. Establish stable and long-term relationships with subscribers. Email autoresponders allow marketers to create automated messages and schedule them to go out to their subscriber lists on specified dates. This way, subscribers hear from the company frequently and look forward to future communication. This anticipation creates a unique bond between a business and the prospective customer. Ensure continuous advertising without hiring new staff. Email autoresponders take care of regular marketing email delivery to customers and prospects. And given that the process is entirely automated, there is no need to hire new people to do the job. So, a business has no extra expenses and earns a better return on investment. Offer immediate follow-up. With email autoresponders, a marketer can diligently follow-up with customers without leaving any of them out. These emails are automated, thus eliminating the possibility of missing customers or prospects who are on the mailing list. Create repeat sales. Email autoresponders ensure that there is constant communication with existing customers. Marketers use cross-selling and upselling to cause repeat sales. Direct customers to websites or blogs. Marketers use email autoresponders to direct subscribers to video channels, blogs, websites, discussions on socials and so forth. These different channels display information regarding a company and help the prospects or customers better understand the products or services offered by a brand. This results in both traffic and conversion increases as the users have access to facts that influence their buying decisions. Help marketers access measurable results. Marketers can gain a variety of meaningful insights from email autoresponders that help evaluate their strategies better. For instance, they help senders find messages that are read most, the time when most messages are read and so forth. In turn, marketers can tweak their email campaigns to ensure that content is personalized and higher engagement is achieved. Ensure better delivery of marketing emails. Email autoresponders eliminate any guesswork from email delivery. They are designed to ensure that all messages in the system are sent on time to all subscribers on a mailing list. Help marketers increase brand awareness. Marketers can brand their email messages by adding their taglines, logos, physical addresses, and phone numbers to ensure that they emphasize their products or services to prospective customers. How does an email autoresponder work? Marketers that use autoresponders have a lot of their email marketing automated. Email autoresponders consist of two individual components that work together to achieve the primary goal. The first is the automated email campaign which includes marketing messages that are sent to subscribers when specific events or actions are triggered. Then there are the automation rules. These are triggers or actions the sender puts in place to determine when particular automated messages are to be sent. For example, a business wants to follow-up on customers who made purchases by cross-selling and upselling. So, a sender creates a particular message and sets a trigger such as the purchase of a specific product. When a customer buys the item, the action is triggered, and the automated email is sent. Businesses and websites can set up email autoresponders to inform customers about special offers or new posts, send welcome emails or gifts to subscribers who have just signed up. One can also use them to send other email messages that keep the subscribers engaged. To get started, register and set up an email autoresponder in LIKE.TG. How to create an email autoresponder series Set up an event in Automation 360 Create the necessary email templates Connect emails in a sequence LIKE.TG allows you to create or upload mailing lists and send email sequences to subscribers when they perform particular sets of actions. Here’s how to create a custom event-based autoresponder using LIKE.TG’s Automation 360. Step 1: Set up an event in Automation 360 Decide which user action will trigger email sending. Actions like shopping cart abandonment, registration, subscription, purchase, etc., are called events. Go to the “Automations” tab in your LIKE.TG account, open the Event Manager, choose the type of event, and add the generated code to your website. Here’s a detailed guide to creating events. Step 2: Create the necessary email templates Design email templates to include in your autoresponder sequence. With LIKE.TG, you can do it in three different ways: Create email templates from scratch with a convenient drag and drop editor; Take templates from our free library and customize them to your liking; Use our Chrome extension to save any email from your Gmail inbox as a customizable template in your LIKE.TG account. You can create an email template, like in the one in the screenshot below, in half an hour. Step 3: Connect emails in a sequence Use the event you’ve just created as the start of your autoresponder. Then, connect your email templates with the “flow start” element and with other elements to create the automated flow. Enter the subject lines and schedule the sending time for each element in the flow. Here’s an example of an abandoned cart autoresponder series created with LIKE.TG’s Automation 360. Now, that you're acquainted with the technical side of things, let’s check out some inspirational examples. Email autoresponder examples Here are some examples of common email autoresponders: A subscription confirmation email. This email is sent right after a user leaves their email address on a website. Marketers use this method to build a high-quality mailing list. A welcome email. This is an onboarding email for new subscribers. Marketers usually send it to give a warm welcome and shoe what their brand is engaged in. A birthday email. This is a good chance to congratulate subscribers on their special day, increase sales and raise customers loyalty. Brands usually create special offers and give discounts. Register and send an email autoresponder with LIKE.TG! Send an email autoresponder

An average fixed cost (AFC) defines how much it costs to manufacture one unit. It helps measure the breakeven point of a certain company, analyze the expenses of a business and reduce them to make it more beneficial. Why is calculating an average fixed cost important? Different brands sell their goods or services at a fixed price. Entrepreneurs have to be aware of the number of funds spent on production and estimate a profit margin by using fixed and variable costs formulas to set those prices. Companies use the AFC formula for several reasons: analyze their expenses to find ways to reduce them and make their business bring more revenue; measure the breakeven point (the point at which a company starts to generate profit). Investors and entrepreneurs can’t understand the whole picture of their company’s performance just by looking at the costs. If you aim to know, for example, how a particular business operates, you need to look at the relation between the fixed costs and the number of manufactured goods. You need to divide these two measures to obtain the average fixed cost. This will help you define the efficiency of production and the economies of scale (financial benefits your company can reap). Salaries of permanent workers and payments for plants and equipment are examples of fixed costs. Companies can’t operate without paying for equipment and appropriate building. Besides, you should define the number of units your company needs to produce by yourself. Hence, with the help of AFC, you can find out the number of funds you should allocate to produce one unit. Let’s find out how to estimate this metric. How to Calculate an Average Fixed Cost You can use two different methods to estimate an average fixed cost for a business. Further, we’ll discuss each of them in more detail. In case you want to define how total fixed costs influence the fixed costs per unit, it’s advisable to use the division method. Firstly, you need to determine the time frame since fixed costs are estimated over a set period. It enables you to figure out when you’ll start breaking even and obtaining a profit. Secondly, add all the fixed costs (costs that remain the same even when the number of manufactured units changes). Thirdly, get the total number of goods produced during a certain period. Finally, after adding all the fixed costs and obtaining a total fixed cost, you should divide it by the number of products manufactured by your company during this specific period. Below you can see the AFC formula. When you use a subtraction method, the first thing you should do is estimate the total cost. Afterward, you need to determine two indicators: average total cost and average variable cost. The final step in this method is to subtract the average variable cost from the average total cost. Below you can see the necessary formulas to estimate these measures. If you need these calculations, choose the method that suits you the most. Now let’s proceed to the differences between average fixed and average variable cost. Average Fixed Cost vs. Average Variable Cost Average fixed cost is the cost required to manufacture one unit of products. This cost decreases as the number of goods produced increases. This is because the same amount of fixed costs needs to be spent to produce a larger number of units. You can calculate the cost this way: divide the sum of all fixed costs by the number of manufactured units. By calculating this measure, you have an opportunity to analyze your firm’s expenses and to reduce them, and identify the point where your business begins to generate revenue. The cost helps you obtain the information necessary for your production decisions. If you want to maximize your revenue, it’s critical to control this cost. You should know how it alters when there’s a change in the quantity. Average variable cost (AVC) is a sum of all variable costs divided by the number of goods produced. It is a critical factor that helps a company decide whether it’s worth continuing the production of its goods. A company can continue only if the marginal revenue is bigger than the AVC. If the average revenue of a company is lower than the AVC, it would be better to shut down this business. Since manufacturing anything wouldn’t help obtain a profit big enough to offset the variable costs of production, minimal production would also add losses to this firm. Therefore, it is better to stop operating and lose only the fixed costs. On the other hand, when a business obtains costs bigger than the AVC, it can cover some of the expenses, including all the variable costs and some of the fixed costs. Fixed costs, like the money you pay to rent a space for your business, aren’t influenced by production. For sure, they don’t alter when the number of units you decide to produce changes. As long as your revenue is higher than the AVC, you can continue to produce your goods. Let’s move to the next part to review several examples and understand how to estimate this measure accurately. Average Fixed Cost Examples Let’s imagine that there is a company engaged in the cultivation of coffee. The firm’s team has hired five permanent employees and has to pay $5,000 per annum to each worker. Besides, they have to pay for the necessary equipment $70,000 per annum. They also spend $15,000 to rent a building to store coffee. The company’s total output is 1000 tons. Let’s estimate their average fixed cost. The coffee company’s total fixed cost will be $110,000 ($5,000*5 = $25,000 for labor, $70,000 on equipment, and $15,000 to rent a building). AFC = $110,000 / 1000 = $ 110 per ton. Therefore, with the help of this formula, we were able to calculate the AFC for this coffee company. Let’s look at another example, a company that manufactures sneakers. If the quantity of the output varies from 7 to 12 pairs of running shoes, the fixed cost would be $49. To estimate the AFC, you need to divide $49 by 7 sneakers. It would be 7. Simply put, to manufacture 7 pairs of sneakers, you need to spend $49 (fixed cost) and obtain a pair of shoes that would cost $7. To sum it up, AFC enables entrepreneurs or investors to determine the number of funds necessary to produce one unit of products. It helps them define the breakeven point of a business.

An average order value (AOV) is a critical SaaS metric. It allows businesses to find out how much money a user spends making an order on a website. AOV enables marketers to get insights into consumer behavior and make informed decisions. In this article, you'll get to know why an average order value is an important metric. You'll also learn how to calculate and increase it, so stay tuned. Why is an average order value important? Each business owner should monitor this metric regularly, especially in high-competitive industries. It informs them about the income from an average order during a specific period. If the indicator is low, users are not willing to spend much money for some reason. So, marketers try to attract new customers, implement new strategies that will help them increase income from existing customers, or change their pricing. Acquiring new customers quickly requires significant investments and doesn't guarantee the flow of orders. Besides, you'll also need to work on increasing your website traffic. That's why marketers often choose another alternative. They try new strategies to make existing customers spend more money. They apply segmentation, personalization, loyalty, affiliate programs, etc. Hence, improving an average order value builds long-lasting customer relationships and maintains brand loyalty. While implementing different strategies, marketers will analyze their customers' behavior, competitors, and market trends. They'll get valuable insights that will help them better understand their client's pain points, desires, and preferences. Later, they will be able to create segments based on this data and approach each consumer individually, resulting in high conversions and trustful relationships. Now that you know the benefits you can reap by monitoring and improving your average order value, it's time to learn how to calculate the metric. How to calculate an average order value? It's to find out this metric for your business. Open your CRM system and check out the revenue and number of orders made per specific period. Then, use the formula below. Average order value = Total revenue/Number of orders For example, you have a clothing store selling T-Shirts and jeans. The price for each item varies from 20 to $60. During the previous month, your store sales were $25,000, and you had 720 orders. Let's calculate your average order value for the last month. 25000/720=35 So, your AOV was $35. So, you can draw the following conclusions. Firstly, your customers tend to buy low-price items, most likely T-shirts. Secondly, something is wrong with the sale of jeans. Thirdly, you don't use upselling and cross-selling strategies, and your clients don't buy multiple items. Based on this information, you can already get a hint at increasing your average order value. So, in the next section, we'll share some effective strategies. Read on. How to improve an average order value? If you consider increasing prices for your products an incorrect strategy, check out other tips that will help you earn more without big investments. Segment your customers. To sell more, you need to know the people you're selling to because you can't treat all consumers the same way. Create different segments for your buyers based on their purchasing history. For example, low, medium, and high spenders. Then, you can approach each group individually. For example, you can offer your low spenders to buy two items at a reduced price. Medium spenders can be offered free shipping when reaching a certain threshold. And high spenders can be rewarded with a loyalty program that will stimulate them to spend more. With LIKE.TG, you can segment customers and send them personalized emails for free. Implement cross-selling, upselling, and bundling. These are highly effective sales techniques that customers like. With cross-selling, you can recommend a complementary product that will make using the initial item with much more pleasure. Upselling lets you advise buyers to choose a more advanced and upgraded item instead of their initial choice. Bundling enables consumers to save money by buying several products at a reduced price. You can use these technics on your product cards, in the checkout, or via an email campaign. Provide free shipping. If you work in an oversaturated niche, your customer will choose your competitor, providing this option. So, to offer free shipping without going broke, you need to set affordable spending for your business that will cover shipping expenses. Inform customers about free shipping on orders over a certain dollar amount at checkout. This way, this purchase will seem an excellent bargain. Consider using different thresholds for different shipping zones. Otherwise, you can lose money. Give coupons. This is another selling trick that works. Receiving a discount makes clients feel valued and important to the brand. You can offer a coupon after buying for a specific dollar amount. For example, let your customer spend $60 and get $10 off their next purchase. It acts like a game and motivates users to buy more to reach another level. Then, you can provide them with additional personalized perks. Encourage clients to join a loyalty program. It is a win-win for both parties. Companies can increase sales, reduce customer acquisition costs, reward loyal customers, and build long-lasting relationships. Clients can reap additional benefits like purchasing with a significant discount and getting gifts. There're lots of options for launching a successful loyalty program. You can stimulate your customers by giving them points after each purchase, encouraging them to participate in a subscription-based program, enabling them to get cashback, or offering them to reach a VIP tier with exclusive individual discounts. Increase prices based on adding value. If you work in a competitive industry, setting higher prices may not seem relevant since customers can easily switch brands. Still, you need to analyze your competitors to determine their weaknesses and act on them. For example, if they have lower prices but have no refund or return policy and don't provide a guarantee, do that. Clients appreciate excellent service. If your competitors offer such perks, go further and offer assistance with your product a month after the purchase. You need to know your clients' difficulties with your product and solve them to your advantage. People are ready to pay more to companies that care. Congrats, now you know how to calculate and improve your average order value. Use LIKE.TG promotional tools to boost sales without much sweat!

Knowing this, the first thing you would expect retail brands to do is to start getting their customer service in order... wouldn’t you? After all, customer service is the department most likely to make the quickest, most positive impact, on your Customer Experience (CX) — and prevent up to 70% of customers from leaving along the way. Sounds too good to be true? Let’s see.Brands Are (Still) Losing the CX BattleDespite the fact that 80% of companies expect to compete mainly based on CX and 84% see an uplift in revenue/profits when they improve it, companies’ CX improvements keep on stalling, year after year.Brands that want to excel in their CX should focus on emotion. In every industry, companies with a good customer experience will have a greater influence on customer loyalty to the brand and achieve the CX differentiation from other companies.So, What’s Going On?While consumer expectations keep on rising (probably due to the Amazon Effect), many brands are struggling to get a grip of customer experience. They struggle with defining CX, prioritizing, and connecting the right internal departments. Some senior management teams are still skeptical and want more proof of ROI before they get serious about CX. Some brands find it hard to get a single view of the customer across multiple channels— systems and data can be a pain. Others say they struggle to map customer journeys across channels.But let’s take one step back. Here’s a question for you:What do you think is the most important part of designing a great customer experience?Knowing What the Customer Expects“Customer expectations are being redefined every day and the ability to meet basic expectations is table stakes”- Dutta Satadip, Global Head of Customer Operations, PinterestThe ability to meet basic customer expectations is table stakes when you want to compete on customer experience. So, what are those expectations?We all talk a lot about emotions, positive experiences, seamless experiences, personalization, and so on, but if we take a look at PwC’s Future of Customer Experience survey, a pattern emerges.Nearly 80% of surveyed consumers say that speed, convenience, knowledgeable help, and friendly service (and easy payment) are the most important elements of a positive customer experience. Likewise in the Asia Pacific, customers remain attached to a high emotional value to human touch for a positive customer experience.And, when we started researching online shoppers and their expectations back in 2014, we found exactly the same. When it comes to customer service, customers want it fast, friendly, and effective.What People Value Most in Their Customer Experience (PwC):SpeedFriendly ServiceKnowledgeable ServiceConvenienceEasy PaymentWhat People Expect From Customer Service:SpeedFriendly ServiceEffective ServiceFrom here, it should be quite easy to connect the dots.Where Customer Service and Customer Experience ConnectIf you want to make serious headway in CX, start getting your customer service up to scratch. Let service work on meeting customer expectations— today.The best start is to get service conversations under control, and start meeting industry targets with four Customer KPIs:Speed to respondEffective in solving customer issuesFriendliness of your service teamAvailability of your customer service teamAfter that, you can define Operational and CX KPIs. But that is another story.Before we go, let’s revisit our opening stat:32% of customers will leave your brand after just one bad experience.And what is the single biggest reason people have that bad experience? Yes, it is customer service!

Business-to-business (B2B) marketing is a process that involves selling a product manufactured by one company to another. It helps companies promote products to other businesses, establish brand awareness, educate brands about specific products or services, generate leads, and retain existing customers. In this article, you’ll find out how B2B marketing works, the difference between B2B vs B2C marketing, and the best strategies. We’ll also explain what B2B content marketing is, review B2B marketing trends in 2024, and provide tips and examples. How does B2B marketing work? Before diving into the more complicated definitions and processes, you need to understand how B2B marketing works. In this section, we’ll tell you about it in short. B2B marketing starts with identifying the target audience. Unlike B2C marketing, B2B marketing focuses on building awareness among decision-makers of specific businesses. It usually involves online communication across channels like LinkedIn. Marketers build connections and educate decision-makers about products and services to achieve the necessary results. The strategy varies depending on your industry, business type, and product. For effective results, B2B marketing implies using quality content to prove that your product or service is a perfect fit for specific businesses. Blog posts, social media posts, and email marketing help you reach prospects and demonstrate your expertise, encouraging them to take the desired action. In addition to the target audience, you can differentiate B2B marketing using other factors. In the next section, we’ll provide you with a table comparing B2B and B2C marketing. B2B vs B2C Marketing Although B2B and B2C marketers often follow the same guidelines and practices, there are some crucial differences between these terms. Having a complete understanding of each type will improve your business, attract new clients, and boost your income. B2B B2C Target audience Markets to other companies Markets to consumers directly Examples Ad agencies, office furniture manufacturers, etc. Restaurants, hotels, retail stores, etc. Communication Uses special industry jargon and terms Provides consumers with easy-to-understand information Audience needs The audience is looking for professional expertise The audience is looking for entertainment and a good deal Decision-making process The decision-making process can take a lot of time Consumers don’t need a lot of time to make decision Products Products are designed for various types of businesses Products are created for personal use Price tag B2B companies usually have a high price tag for sizable budgets B2C companies usually have cheaper products, but some of them can also be pricey Selling cycle The selling cycle usually takes a lot of time and effort to complete The selling process is fast and often with repeat purchases As you can see, in B2B marketing, you work with specific individuals or small groups of people within a given industry. Your main goal is to establish relations with office managers or other higher-level employees of the business you want to cooperate with. After all, these are the people who decide whether the company will purchase your products. Additionally, consider that, as a rule, B2C customers want to get valuable information about this or that service or product as quickly as possible. When choosing a company, they rely on reviews and social proof. At the same time, in B2B marketing, people learn more about the services or products that interest them. As soon as they discover the potential benefits, they start searching for more specific details about your company and compare it with competitors. Also, these people may look for third-party reviews and similar products your competitors provide. It’s time to explore some of the best B2B marketing strategies to help you convert more decision-makers into clients. 11 B2B Marketing Strategies Email Marketing Content Marketing Social Media Marketing SMS Marketing Web Push Marketing Messenger Marketing Search Engine Marketing Webinars and Online Events Influencer Marketing Referral Programs Customer Success Stories Numerous B2B marketing strategies can help you attain your goals. Here, we’ll unveil the most effective ones suitable for various industries and business sizes. Email Marketing It’s a no-brainer that emails provide a great chance to reach prospective clients. You need an email if you want to maintain relationships with your partners and inform them about the news and deals. The statistics show that about 93% of B2B marketing specialists use this strategy to establish new business relations. Your emails should include useful information to provide your partners with reasons to start cooperating with you. Tell users about the benefits of your product that will help your clients solve their problems. Consider adding some attractive offers, discounts, and rewards to encourage purchases. When relevant and personalized, these promos will entice subscribers and convert them into customers. For example, Asana sends special emails to its prospective clients. They introduce the platform and show how it can help with business task management. There is a CTA button that gives a prospect the opportunity to start their project right after reading the email. Content Marketing All B2B customers want useful information from your website or emails not only to discover something new but also to assure themselves of your expertise. If you want to satisfy your partners' needs, it's better to mix useful content with SEO to ensure the clients will certainly find your website. The majority of prospective customers prefer to get new knowledge from articles over ads. That's why it's a wise decision to create a business blog with topics related to your industry. This way, you will not only provide your clients with valuable information but educate and promote your products along the way. A good example of a B2B content marketing strategy is one developed by STR Software. This company constantly tries to attract large organizations with big budgets and complex sales cycles. To get more leads, specialists from STR created "BI Publisher University." This website includes tons of useful information for businesses. Each page has a subscription form to collect the data necessary for lead nurturing. Social Media Marketing Social media is an integral part of modern business. According to statistics, 82% of B2B marketers use Facebook. With the help of social media marketing (SMM), you can increase your number of leads and establish fruitful business relationships. Furthermore, you may encourage your employees to create accounts on LinkedIn for B2B marketing. There, they can share information about your company and business achievements. And, of course, it's a great opportunity to increase the level of engagement with potential partners. For example, Hyatt Hotels Corporation employees post news and interesting offers on their personal LinkedIn pages, mentioning Hyatt establishments. This allows them to establish relationships with customers and provide them with useful information in a friendly manner. SMS Marketing According to Mobile Marketing Watch, this type of message has an open rate of 98%. Given these impressive statistics, you should definitely implement an SMS marketing strategy. Text messages allow you to establish direct contact with potential customers, improve engagement, and deliver time-sensitive offers. Since SMS are more visible to prospects, they help you attain wider reach and better conversion rates. Web Push Marketing Push messaging has revolutionized the modern marketing industry. According to Marketing Land, these messages have a high click-through rate (CTR), especially when personalized and sent at the right time. Your web push notifications should be relevant, concise, and engaging to attract decision-makers and make them explore your offers. They should be straight to the point so that businesses can directly figure out what your product is about. Messenger Marketing Messenger marketing has already become popular in the B2B sector. As seen on Adlibweb, messengers have nearly 80% open rates and 20% click-through rates. And in case you don't know which messenger to choose, you should start with Facebook, as it is the most popular with business people. You can also consider using a chatbot to help your decision-makers explore your product and provide more detailed information about it, as BDC does on its website. Search Engine Marketing Search engines invite you to implement various types of ads to boost your brand visibility and awareness. You can use pay-per-click campaigns on Google Ads to attract more traffic to your site and generate more leads. Besides PPC campaigns, consider incorporating retargeting, allowing you to re-engage with decision-makers who have already interacted with your site or content on various platforms. For example, when companies search for something in Google, they might come across your product when you use sponsored ads. For example, once you look for website builders, you’ll instantly notice Wix, which will be at the top of search results. Webinars and Online Events Consider incorporating webinars and other online events to provide decision-makers with insights and solutions to industry challenges they might be facing in their companies. When doing online events, add Q&A sessions to communicate with prospects in real-time and identify their current issues. It’ll make it so much easier for you to resonate with their needs, find the right approach, and choose the right words when communicating your marketing message. Below, you can see an example of a free webinar provided by BDC to other businesses. This particular webinar focuses on using AI for business. Influencer Marketing With opinion leaders, it’ll be easier for you to reach the right people with the right message promoting your product or service. If you manage to find influencers in your industry that have a big influence on their audiences, you can expand your reach and educate potential clients about your product. When being recommended by an opinion leader, you can get the credibility and trust of users. It contributes to more people exploring your brand and considering purchases. Referral Programs By offering discounts, special offers, and rewards, you encourage existing customers to refer new clients. These incentives will help you expand your reach without investing much in ads. When you turn your existing customers into your brand advocates, you can allocate costs on ads to some other areas of your B2B marketing strategy. This ensures that new customers will definitely perform a buy while optimizing some other points needing your attention. Customer Success Stories Sharing your customer testimonials allows you to demonstrate the usefulness of your product and the real change it brings to customers. They can describe the benefits, establish trusting relationships with leads, and build credibility. Below you can see Amazon Business sharing customer success stories on its website to drive more conversions. These are the most popular and effective strategies, yet it's impossible to describe all of them because marketing is constantly changing. New methods appear while the old ones lose their edge, so it is vital to keep a finger on the pulse. Now, let’s delve into creating a B2B marketing strategy for your company. How to create a B2B marketing strategy? Developing a B2B marketing strategy implies a structured plan covering your target audience, goals, and ways to reach them. Below you can find a detailed guide on creating the strategy for your B2B company. Develop a vision. Your business goals should be SMART (Specific, Measurable, Achievable, Relevant, and Timely). Then think about the B2B marketing strategy that will help you achieve them. When developing a strategic vision, answer the following questions: Who is your target audience? Where will you engage your audience? Who will hold your marketing campaign? What tools will you use? How can you increase engagement? How will you measure your success? Identify your primary goals. Define the objectives you want to attain when implementing your B2B marketing strategy. These objectives can include brand awareness, lead generation, and an increase in sales and income. Make sure that your goals are SMART (Specific, Measurable, Achievable, Relevant, and Timely) so that your business can achieve them. Understand your target audience. Consider researching the market, industry trends, main companies, and market size. Divide your target audience into segments based on their industry, business size, location, and requirements. Then, create buyer personas representing your ideal customer. Outline their pain points, decision-making process, and channels for interactions. Conduct competitor analysis. Determine your main competitors, their strengths and weaknesses, positioning, and marketing strategies. Consider using this data for your further analysis and marketing efforts. It will help you out with the best marketing strategy and stand out competition. Establish your unique value proposition. Think of the points that make your product unique and the reasons customers prefer it over competitors. Afterward, outline messaging that will help you effectively communicate the benefit your product brings to other businesses. Create a content strategy. Determine the content types you want to use to successfully deliver your marketing message and encourage decision-makers to take the desired action. Depending on your product, you can publish blog posts, whitepapers, case studies, or videos. Consider developing a content calendar to effectively map out the creation and publishing dates for your content. Besides, when creating content, ensure that it meets SEO standards to take top positions in search results. Identify the best communication channels. Consider using online or offline marketing channels or a combination of them. Identify the most effective platforms for communicating with your target audience. In addition to traditional channels like conferences, trade shows, and other events, consider incorporating effective online channels, including sites, social media platforms, ads, email marketing, etc. Use lead generation and nurturing approaches. Add lead magnets to your website to encourage action from those who visit it. It can be eBooks, webinars, free trials, or something else providing value to your site visitors. You can also incorporate email marketing solutions like LIKE.TG to send personalized email campaigns with offers that might be interesting for your subscribers, guiding them down the sales funnel. With marketing automation, you’ll be able to run lead nurturing and follow-up on autopilot. Align your marketing and sales efforts. Give your sales and marketing team all the necessary tools, content, and information for proper communication between these departments. This will help you provide prospects with consistent information and move them through the sales process. Evaluate your key performance indicators. Determine metrics that help you evaluate the performance of your B2B marketing strategy. They might include lead conversion rates, ROI, customer acquisition cost, and many more. You should also find the right analytics tools for your convenience, including Google Analytics, CRM, and marketing automation solutions. They will help you track and analyze your strategy performance easier and faster. Launch your campaign. When your plan is ready and you've chosen the best strategies, it's time to take action. Make sure that your team members do their best to satisfy prospective clients. It is vital to get acquainted with the best marketing practices and implement some tips in your strategy. Also, remember that you should focus on targeting the right audience. Your main task is to create messages that provide information to a specific group of people who may become your business partners. Improve your strategy based on performance. Once you obtain data from analytics tools, use it to your advantage when optimizing your strategy. A/B testing will help you compare several campaigns and identify the best-performing one for your business and audience. Now that you understand the process of developing a B2B marketing strategy, you need to find out how B2B content marketing matters for higher conversions. B2B Content Marketing Content plays a crucial role for all businesses, including B2B companies. It educates about products and influences decision-makers. In this section, we’ll explore B2B content marketing in more detail. B2B content marketing is the process of creating and distributing useful content that draws attention and helps engage with other businesses. This content focuses on addressing the problems, needs, and preferences of business clients and decision-makers. Now that you know the definition, let’s proceed to the importance content marketing carries for B2B companies. Why is content marketing important for B2B? B2B content marketing plays an important role in attracting prospects and converting them into paying customers. In this section, we’ll unveil even more reasons for you to consider it for your B2B marketing strategy. Content marketing for B2B is essential because it: Helps establish authority and trust. High-quality, valuable content allows you to show your expertise and establish authority in the industry. When you have a lot of useful content helping customers solve their problems, you are more likely to gain site visitors' trust. Generates leads. With informative content that provides real solutions to users, your company can attract more potential customers interested in your product. By addressing site visitors’ concerns and pain points, you can communicate reasons for potential customers to consider your product. Nurtures relationships with potential customers. Useful, high-quality, and consistent content allows you to nurture relationships with prospects. Various content types help interest leads and move them down the sales funnel. Improves customer retention. By consistently providing valuable information and following up with potential customers through email campaigns, social media posts, blog posts, and other content, you can establish trusting relationships with prospects and retain existing customers. The right marketing messages and attractive offers encourage customers to re-engage and take the desired action. Boosts brand visibility. Content optimized based on SEO standards enables you to stay in the top results. High-quality content with relevant keywords improves your site visibility, driving more organic traffic to your website. It results in more potential customers. Increases sales. Subscription forms with lead magnets, including case studies, whitepapers, and webinars, encourage site visitors to subscribe to your email newsletter. After obtaining prospects’ contact data, you can keep in touch with them and offer useful content. This can encourage leads to purchase from your brand. Now let’s take a look at B2B content marketing strategy to understand how it works. B2B Content Marketing Strategy Your B2B content marketing strategy should be developed depending on the stage of the buyer journey customers are in. So we’ll review each stage and the type of content you can use to effectively reach your business clients and lead them down the sales funnel. Awareness stage. At this stage, consider creating blog posts, infographics, social media posts, short informative videos, podcasts, e-books, and whitepapers. They will all help you outline the pain points of your target audience, their common challenges, and solutions. Consideration stage. At this point, prospects assess different products allowing them to solve their problems. You should use the right content to show that your product is the best solution to the challenges they face. For this purpose, consider using webinars, research reports, email campaigns, case studies, online events, and whitepapers. Decision stage. This is when leads are ready to take action. They compare all the possible options to choose the best one. To become that one solution, your company should provide product reviews, testimonials, detailed product information, consultations with specialists or customer support, free plans, trials, or demos. Retention stage. After customers buy your products, you need to follow up with them to ensure that everything works properly and they are satisfied with your brand. Provide them with onboarding documents, FAQs, and links to your knowledge base, and send them emails confirming that they successfully use your product. Advocacy stage. At this stage, you need to encourage your happy customers to promote your product to other business clients. Numerous incentives, such as referral and loyalty programs, special offers, and discounts, can help you achieve this goal. Consider encouraging your clients to create user-generated content and provide you with reviews, testimonials, and success stories. Now let’s jump into B2B marketing trends your company should use to stand out. B2B Marketing Trends for 2024 Standing out in the increasingly competitive environment is crucial for every B2B company. That’s why in this section, you’ll find the main B2B marketing trends for 2024. Chatbots and virtual assistance. Chatbots are widely used for various purposes, including lead generation and nurturing, customer support, product recommendations, booking management, and many others. By incorporating chatbots and virtual assistants on your site, you can provide instant support and assistance for all of your prospects and customers. Predictive analysis. With its help, you’ll be able to analyze customer behavior and predict their needs. It results in a well thought out targeting and campaign optimization. Personalized content. By using technology for personalization, you can make your content more relevant and targeted to specific audiences and their needs, challenges, and requirements. The insights you receive will help you take the right actions to convert these leads into clients. User-generated content. User-generated content contributes to a higher trust in your brand. After exploring positive testimonials, case studies, and customer reviews, prospects might decide to purchase your product. Video streaming. Various video content formats, including webinars, product demos, and live-streaming events, enable you to interact with your audience and address their concerns regarding your product. Live streaming will help you educate your target audience about the product and unveil all its benefits to businesses. Omnichannel marketing. It’s a must to ensure seamless customer experience across various marketing channels because it contributes to the competitiveness of your business. You can combine different channels based on your customer’s preferences. It can be email marketing, messengers, websites, events, and many more. Eco-friendly practices. Showcase the proof that your business is sustainable and eco-friendly. People caring about the environment will be pleased to find out that your brand is environmentally conscious. LinkedIn dominance. Start or continue actively using LinkedIn to communicate with your business clients. Consider sharing content, establishing networks, and generating leads. Industry-specific opinion leaders. Collaborate with influencers with a wide reach in your industry. You’ll be able to quickly expand your reach and establish credibility. AI content generation. Consider using AI to create high-quality content, personalize it, and optimize it for your social media, website, and other channels. This way, you’ll resonate with your audience’s needs and address their pain points. Virtual networking. With virtual event platforms, you can ensure networking opportunities and engaging experiences for participants. Interactive events encourage decision-makers to consider your product. Short videos. Creating short informative videos is perfect for educating audiences on social media. They are easily digestible and quickly shareable, encouraging users to send them to their friends on social media. These videos contribute to brand awareness, recognition, and visibility. Advocacy programs. Happy customers are the best way to promote your brand to other companies. By encouraging satisfied clients to become your brand advocates, you are more likely to bring more customers who are really interested in your solution. It will help you expand your customer base, boost conversions, and increase revenues. By staying up to date with technology, your company will have an advantage over others and automate repetitive tasks. One more aspect you need to consider for better efficiency is B2B marketing automation, which we’ll discuss in more detail in the next section. B2B Marketing Automation To automate the processes and eliminate human error, it’s useful to incorporate B2B marketing automation. In this section, we’ll tell you what it is and how to use it to your advantage. B2B marketing automation is the process of using software and technology to automate and streamline marketing efforts to reach business clients and their decision-makers. It allows companies to boost efficiency, apply personalization, and improve the effectiveness of marketing campaigns by using the received information and running processes on autopilot. B2B marketing automation is useful for various types of businesses and industries. Enterprises of all sizes, technology companies and startups, manufacturing and industrial companies, B2B ecommerce companies, educational institutions, financial services, healthcare, and marketing agencies can use automation to run marketing campaigns automatically, improve lead management, and boost efficiency. B2B marketing automation platforms help businesses generate and manage prospects, send personalized email campaigns, keep track of customer relationships, personalize and publish content, send follow-ups, retain existing customers, and analyze campaign performance. Platforms for streamlining your marketing processes include LIKE.TG, HubSpot, Mailchimp, ActiveCampaign, Eloqua, and many others. These platforms combine multiple marketing products and help manage various processes. Now that you know the details of B2B marketing automation, it’s time to find some ideas and tips for better sales. Let’s jump in. 11 B2B Marketing Ideas and Tips to Improve Sales Boosting sales in the B2B segment requires you to take effective steps and strategies. Here you’ll find the best B2B marketing ideas and tips. Create a well-thought-out content marketing strategy. Pay close attention to the content you create. It might vary in formats and cover blog posts, whitepapers, eBooks, and case studies addressing customer problems and providing solutions. Consider creating video content for product demos, customer testimonials, and educational webinars for more interactions and visualization of your products or services. Implement account-based marketing. B2B marketing often depends on the key players you want to partner with. For more effective marketing efforts, you need to identify high-value accounts and craft content based on their needs and pain points. Your campaigns should be personalized to each one. For this purpose, you can use data and insights to align with their preferences and problems. When you target high-value accounts, make sure that your sales and marketing departments collaborate for aligned marketing and sales efforts. Use social media platforms. Consider using LinkedIn to find business clients and collaborate with them. Share your content, establish leadership, and interact with potential clients directly. If your budget allows, use paid advertising. It will help you reach prospects who are looking for similar products. Encourage your sales team to effectively use social media networks for selling because more and more people use them for this purpose. Optimize experience with your website. When optimizing your site, make sure that your unique selling proposition is clear. Site visitors should instantly understand what problems your product can solve. Consider building dedicated landing pages for offers or campaigns with visible CTAs for more conversions. Evaluate user experience with your site, including site speed, mobile-friendliness, and optimized images to reduce bounce rates. Incorporate marketing automation. Using marketing automation will help you score prospects and identify high-quality leads you can contact immediately and follow up with them. Besides, automation allows you to create email workflows to nurture leads with targeted content and personalized offers based on their behavior and buyer journey stage. With integrated CRM, you’ll be able to have all customer data at hand and align the work of marketing and sales teams. Conduct webinars. Consider hosting educational webinars in your industry concerning industry trends, best practices, and product demonstrations. They will help you introduce your product to a wide audience and educate prospects about it. Wth engaging Q&A sessions, you can address prospects’ concerns and answer all their questions related to your product or service. Virtual trade shows let you demonstrate your product and establish a network of leads. Use email campaigns. Use a special email marketing solution like LIKE.TG to apply segmentation and personalization. They will help you divide your audience into groups based on similar criteria and send email campaigns relevant to each of the segments. It will help you consistently engage with your audience and provide them with attractive offers. Consider influencer marketing. By collaborating with opinion leaders, you can increase your reach and improve brand visibility. As an option, you can invite famous experts in the industry to your online or offline events to become speakers and promote your product. This way, you’ll attract their followers who might be interested in your solution. You can also partner with influencers to develop co-branded content ensuring value to social media users. Encourage success stories. Case studies, success stories, and testimonials are useful tools for showing your products and how they can help business clients attain their key goals. Ask customers for testimonials and share them on your site or social media platforms so that potential customers can find out more about the products’ value. Take steps towards customer retention. Customer success programs, consistent post-purchase communication, and loyalty programs will help you keep existing customers and encourage repeat purchases. Show your customers that you care about each of them and appreciate their choice. Focus on providing relevant solutions to customers. When promoting your product, make sure to identify prospects’ pain points and provide solutions. Instead of focusing on your features, find out whether leads have financial, productivity, or support issues. After determining the problems, you’ll be able to come up with a relevant and personalized solution. Before developing a strategy, you should explore some examples to implement all the steps right. In the next section, you’ll find some inspiring examples. B2B Marketing Examples Some companies use amazing B2B marketing strategies. It's definitely a great idea to get acquainted with some of them if you want to find a spark of inspiration and come up with your own method to attract new clients. Adobe Adobe, software used for graphic design, video editing, web development, and photography, has everything needed to attract businesses to its products. On its website, you can see the solutions designed for business teams, consult with experts, and choose the right plan. HubSpot HubSpot encourages companies to buy its products in various ways. One of them is offering small businesses a demo of its premium marketing software. This way, teams can try the platforms and their products before purchasing to find out whether they suit the business’s needs and requirements. Besides the demo, HubSpot provides all the necessary tools for customers to test the service, including free HubSpot Academy, 24/7 support, and various apps. Open Loyalty Open Loyalty shares customer success stories on its website, establishing trust and credibility. It allows the company to show that many influential businesses already used the service and had incredible results. With their help, Open Loyalty demonstrates that its product is worth the try. Amazon Amazon, a large ecommerce company, focuses on developers and decision-makers. On its website, you can find information necessary for both. The platform provides all the needed information for organization leaders to consider the company’s tools. Canva Events Canva Events allows brands to attract new business clients and provide decision-makers with reasons to consider Canva. Potential customers can join real-time online events unveiling specific topics, including business presentations, internal communications, pro-designer workflows, and many more with Canva. As you can see, a B2B marketing strategy is essential for any company that works with other organizations. Sometimes, it plays the main role in business growth. That’s why it’s important to carefully consider the tips and thoughts expressed here. Register with LIKE.TG and implement them right now!

Business to customer marketing, commonly known as B2C marketing, is a set of strategies, practices, and tactics that a company uses to push its products or services to customers. B2C campaigns don’t just focus on the benefit or value that a product offers, but also on invoking an emotional response from the customer. B2C marketing works on the basis that customers look for goods or services to meet an immediate need. Therefore, they tend to purchase without doing much research on the product or service. With B2C purchases, users typically complete their purchase within the first hours or days of becoming aware of a product or service. For a successful B2C campaign, a business owner should understand their customers’ buying habits, trends in the market, and what strategies the competitors use. B2C promotions should be bright, easy for consumers to understand, and focused on solving the precise problem faced by their customers. With this information and the right tools, it is easy to create a campaign that triggers the right reactions from customers and as a result, drives sales. Why is B2C marketing important? Boosts website visits Helps brands grow their subscriber list Offers more refined interactions with customers Gives businesses better rankings on search engines Increases conversion and brand awareness B2C marketing is vital for all businesses that sell consumer-based products or services. These include restaurants, drug stores, car companies, fashion businesses, software companies, grocery stores, and so forth. Today, however, the internet has become the most preferred channel for B2C brands to promote their goods or services and for conducting market research. Almost every B2C company wants to get a share of the $2.3 trillion e-commerce industry and shift its marketing outreach online. B2C e-commerce sales stood at $1.5 billion in 2013, with forecasts showing steady growth to 2.35 billion in 2018. These figures show that B2C marketing is worth the investment for higher ROI and business growth. B2C marketing is beneficial in the following ways, it: Boosts website visits: B2C campaigns are created to woo prospective customers into visiting your brand’s website to earn more about your brand. Helps brands grow their subscriber list: when the number of leads that visit a business’s website increases, the number of new subscribers also goes up. Offers more refined interactions with customers: with knowledge about your target audience, B2C companies can send more specific messages at strategic times. Here segmentation proves to be useful. Gives businesses better rankings on search engines: by using targeted keywords, a website can increase its position in search results. As a result, there are more chances for users to find YOUR company. Increases conversion and brand awareness: B2C marketing strategies enable businesses to reach and connect with large audiences through bulk emailing, social media outreach, and other channels. As a result, a brand becomes popular, and conversion rates increase. Features of B2C Marketing B2C marketing can be characterized by a list of features that makes it stand out. Look below. A short sales cycle. Unlike B2B marketing, in which the sales cycle is much longer, B2C clients don’t spend hours on research, hesitating, and comparing every single feature. B2C customers usually buy products that were advised by their friends so the entire process is less intimidating for clients and sellers. Domination of an emotional element over the rational one. B2C customers look for instant solutions to their problems based on their desires. They rarely think strategically over the purchase. They are just looking for a fast solution that will satisfy their needs here and now. So if a brand manages to provide them with this solution, they will definitely return to for the same emotional experience. Working with the end-user. B2C companies usually deal directly with the consumers of their products. This makes it easier to convince a person, find the right words, and use special techniques. While in B2B, a salesperson needs to negotiate with multiple influencers who make decisions on behalf of the entire company. The high importance of social media. Working with the end consumers is impossible today without investing in social media marketing. While choosing a product, people desperately look for customer feedback. They investigate each channel they know to make the right decision. They not only look for reviews but prefer Facebook and Instagram to talk to the brand via chatbots. You will hardly find a person who will give a call or visit the company’s office. So, brands create chatbots to provide clients with 24/7 support, collect reviews, share updates, and run retargeting campaigns to bring in new customers and maintain relationships with them. B2C Marketing vs. B2B Marketing B2C and B2B marketing differ significantly; therefore, understanding these differences can make a brand’s marketing campaigns more relevant and successful. The following is a comprehensive comparison of the two: B2C Marketing B2B Marketing Sells to the final customer directly. Targets a company or business. Customers are impulsive and want to see all the information about the product at once. They will rarely do more research to understand the product. Customers are likely to do more research before purchasing and compare the product with competing options. Targets the emotional drive associated with purchasing a product. Focuses on the features and value of a product. Works around benefits and desires. Is more about the characteristics and logic. The goal of customers is a personal improvement. The aim of target customers is to power their business. Makes small-scale sales for personal use. These are low-volume sales spread across many consumers. Sales are large-scale. The customers are limited, but the purchasing volume is large. Consumers make purchases instantly after seeing the product ad or within a very short time. They look for immediate results. Customers typically go through a much longer buying process. They want to fulfill long-term goals. B2C Marketing Channels Email marketing Mobile marketing Web push marketing Social media marketing SEO Paid Search Advertising B2C marketing has been in existence for a long time and relies on various communication channels to reach the final customer. Just like other types of marketing, growth in technology has also increased the number of marketing channels in B2C. The most important channels for B2C marketers include the following: Email marketing Email marketing is a popular and effective way for consumer brands looking to increase their sales to reach the target audience. It primarily involves sending out email blasts or personalized promotional emails to new leads or loyal customers. Email marketing, however, is only useful if it is relevant to the recipients. Mobile marketing It is estimated that over half of all internet shoppers buy things from their mobile devices. Therefore, successful B2C companies should work on reaching mobile users through interactive and mobile-optimized promotions. Mobile marketing aims to reach mobile users through websites, apps, SMS, MMS, and social media. Web push marketing Push notifications are a way to deliver messages about sales, discounts, or offers to customers in real-time when they visit a website. Push notifications usually pop up on users’ computers or mobile screens and help elicit an immediate response from the viewer. Social media marketing (SMM) SMM is the use of social media networks like Facebook, Instagram, and Twitter to promote goods or services directly to customers. It entails creating and sharing marketing content on social media platforms. Usually, B2C businesses use social media as a channel to market their brands' potential target customers, loyal clients, and the general public. SEO Search Engine Optimization is a natural or organic marketing process for increasing the visibility of a site or webpage on a search engine’s non-paid results. Good SEO practices and tools help businesses drive more traffic to their websites and consequently increase sales. Paid Search Advertising This form of marketing is a type of pay-per-click advertising where brands pay for their digital advertisements to appear on the results page of a search engine like Google or Yahoo. The placement and frequency of these ads depend on one’s quality score and bid. B2C Marketing Tools Email marketing SMS marketing Web push marketing Messenger marketing Combination of an online chat + behavior-based scripts + chatbots B2C marketers, sales executives, and business owners can benefit from marketing tools offered by services such as LIKE.TG. Here are the most prominent services: Email marketing Email marketing tools with LIKE.TG can be used to build and segment mailing lists, create and send personalized email campaigns, automate email sending, analyze subscriber activity, and monitor results. This channel assists marketers with user onboarding and moves users down the sales funnel. Let's increase your income! Send segmented email campaigns to convert leads to clients. We offer a free plan, ready-made templates, marketing automation, and even more. Register and create an email campaign! SMS marketing SMS marketing tools enable brands to reach prospects and loyal customers on their mobile devices. With LIKE.TG, brands can send bulk promotional or non-commercial SMS messages to 800 mobile networks in more than 190 countries worldwide. You can schedule SMS sending to a specific date and time or choose gradual sending at defined times. You can perform B2C marketing with LIKE.TG at speeds of up to 500 SMS messages per second. Web push marketing LIKE.TG helps brands send browser push notifications about sales, exciting updates, new content, and products that get the attention of visitors and drive traffic back to websites. They are easy to set up and work on most browsers, including Chrome, Opera, and Firefox. Messenger marketing You can promote your products via messengers as well as answer users' frequently asked questions, help them order, and register for events using a chatbot. With LIKE.TG you can create a chatbot for Facebook Messenger and Telegram and send up to 10,000 messages every month at no cost. Combination of an online chat + behavior-based scripts + chatbots It is important for brands to use an omnichannel approach to be successful in B2C sales — after all, potential customers are looking for products and services in a convenient channel and at a convenient time. It is necessary to involve uncommunicative visitors in your dialogue, promptly answer questions, help with order placement, advise on prices, and motivate them to buy and come back to your website in the future. LIKE.TG allows users to create a live chat for a website for free without any coding skills. This way, you'll convert more site visitors into clients, assist users and start building long-lasting relationships with your audience. Test launching a scripted online chat based on the behavior or actions of your website visitors. In order not to lose calls from visitors outside of working hours, invite them to chat and subscribe to your Facebook chatbot. You can customize the look of your chatbot to make it match your corporate identity, or change its position and format on the website — minimized or expanded. B2C Marketing Strategies Content marketing. You've definitely heard the quote published on Microsoft's site "Content is King." Every famous brand invests in content marketing. This strategy helps businesses generate leads, increase their target audience, boost engagement, nurture leads, build brand awareness, blow up sales, and raise customer loyalty. Different content formats help effectively reach these goals. You can start a blog both to drive traffic to your site and educate your audience about your products. Search Engine Optimization. Now, that you're in content marketing, it's high time you take SEO seriously. This strategy means optimizing your site pages to rank high in the search engine results page. In short, this is a set of techniques that enables the search engine robots to make your content visible and help people find it. This is a long-term strategy that implies working with users' search queries, the load speed of your pages, and building links to your website. Paid advertising. This strategy is similar to SEO, the only difference is that you have to pay for it. It includes PPC, ads on Facebook, and Instagram, retargeting campaigns. All these ads help drive users who are already interested in your product to your site. Depending on the ad format, you can either pay for views or for clicks. Email marketing. With a well-thought email marketing strategy, you can increase your outreach, build long-lasting relationships with your audience, increase brand recognition, and boost sales. Combine promotional emails with transactional campaigns to perform better. With LIKE.TG's Automation 360, you can send emails triggered by users' actions automatically. Social media. People spend hours per day on social media channels and they DO use them to buy products online. They look for reviews and customer feedback on Facebook and seek more behind-the-scenes information about brands on Instagram. Besides, they tend to share content they liked with their friends, so you can both increase sales and user engagement. In addition, you can use Facebook and Instagram to talk to your audience, find out which improvements will make you brand the best choice. Influencer marketing. Find the most popular bloggers in your niche. They will help you promote your brand to their vast audience in favorable terms. If they enjoy using your product, you’ll get the benefits of long-term cooperation and increase sales significantly. You only need to carry out research to find the right influencers. Membership and rewarding programs. Your loyal clients let your brand prosper. They not only increase your ROI but bring in new clients, spread a good word about your brand, and can help you improve. Create programs to reward their loyalty. Offer them to collect points that they can change for a product or a discount. How to Start B2C Marketing with LIKE.TG Register in LIKE.TG Choose the optimal channel or mix them Upload a mailing list or grow your current list Send your marketing campaign Monitor results and improve strategy Consumer-based companies can achieve B2C marketing success with LIKE.TG for free. Follow these steps to create and send B2C campaigns. Register in LIKE.TG. Sign up on the website and start using marketing tools to reach and connect with prospects for free. Choose the optimal channel or mix them. Choose a suitable channel for your new campaign. You can choose email, SMS, web push, Facebook Messenger, and Telegram app. LIKE.TG also lets you combine multiple channels in one campaign for better outreach. Upload a mailing list or grow your current list. You can add a mailing list if you have one already or create a new list of contacts. With the help of a subscription form or a script for push notifications — which you can make and segment with LIKE.TG — brands can grow their mailing list without much effort. Besides, you can create multichannel forms to communicate with your audience via messengers. If you upload your existing mailing list, we recommend your verify the addresses with our free tool. This check will help you stay out of the spam folder and keep your sender reputation high. Send your marketing campaign. Create the content for your campaign, add the list of recipients, and send it. Alternatively, schedule a date and specific time for automatic sending. Monitor results and improve strategy. With LIKE.TG reports, track how the campaign performs. Analyze delivered emails, opens, clicks, delivery errors, unsubscribes, spam complaints, and improve your marketing strategy. B2C Marketing Automation Marketing Automation is essential, especially for B2C companies, as it simplifies and optimizes most marketing tasks. With LIKE.TG Automation 360, you can automate marketing campaigns across multiple channels. This automation tool lets you send triggered messages after customers perform actions such as making a purchase, registering on the website, abandoning products in their carts, or any other event you specify. To get started with Automation 360: Sign up. Add an event to be tracked, such as a «Add subscriber,» when a visitor joins your mailing list. Create an email, SMS, or web push message to send when the event is triggered. Start the automation flow. Track conversions. B2C Marketing Examples See how Habitat tempts its customers to buy the products at reduced prices. Check out another example of the B2C tactic to increase sales. Skiphop offers a free shipping day for all the orders. Look how True Citrus takes advantage of Valentine’s Day. They offer generous, time-limited sales to push clients to make a purchase. B2C Marketing Tips and Best Practices Ethically collect recipient addresses to avoid being blacklisted. A permission-based marketing approach is the choice of a good marketer. Categorize your leads and keep detailed buyer profiles. Create catchy headlines on landing pages to pull in the potential buyer. Create personalized, interactive, and engaging content to attract and enhance the customer experience with the help of segmentation. Optimize marketing messages and web pages for mobile. Start B2C marketing, grow brand awareness, and increase sales with the help of LIKE.TG today.