Brand marketing
Brand marketing is a particular approach to creating a brand name and design, establishing clear creative communications, and performing marketing activities that will differentiate your product from others. Brand marketing collaborates with many branches of advertisement. Brand marketing aims to create a product that will hook the audience and lead the current market. Brand marketing and direct response marketing are two different approaches to marketing. Watch the video to find out the differences and ways to combine them. Why is brand marketing is essential? This type of marketing is all about developing brand awareness and recognition, trustworthiness, product visibility, market reach, and the overall reputation of your brand. It is a way to promote your product uniquely and recognizably to highlight your brand, it's a particular value for customers and show what sets you apart from others. As a result, products or services that you offer your customers will have a higher value. Brand marketing pursues a long-term goal of building a continually growing base of loyal customers through communicating your brand's identity and values. Therefore, an effective brand marketing strategy can help you stand out from the crowd and take your business to the next level, skyrocket sales, and attract new customers. Brand Marketing Objectives Brand awareness Brand loyalty Brand advocate Brand equity Brand engagement Brand identity and image Building a brand is a challenging and crucial step in your business's success. Brand marketing objectives are the main goals of any brand, such as creating a particular image in the market or increasing revenue. Let’s cover the most common brand marketing objectives that companies usually pursue while designing their brand strategy. Brand awareness. Raising awareness is the main task to make customers recognize and recall your product or service through diverse advertising activities. Brand loyalty. It’s essential to make customers not just recognize and choose your brand but to stick with it. The primary task is to convince customers they have to opt for your brand by displaying product value and uniqueness. Brand advocate. Increase the number of customers who will recommend your product or service to other people. Brand equity. Authoritative and firmly established brands are believed to be more successful since people prefer a well-known company to a less recognizable brand. Brand engagement. It’s better to work towards increased engagement from your active users. The more users that interact with your brand (visit your website, review products, or make orders), the higher are your chances are to build a recognizable brand. Brand identity and image. People need to recognize your brand through visual elements such as symbols, logos, colors, packaging, etc. As you can see, these objectives are crucial for the success of your product. Brand Marketing Strategies Brand-name recognition Individual branding Attitude branding “No brand” strategy Brand extension Private label Crowdsourcing A brand marketing strategy is the general approach you choose to promote your brand and make it visible and well-known. If a brand strategy is well-defined and executed, you will be able to achieve tangible results. There are plenty of brand marketing strategies based on the target audience, budget, marketing campaigns, but we will cover the most common ones below. Brand-name recognition. People recognize a company by its brand name, logo, slogan as well as colors. Great examples are Apple, Coca Cola, or Starbucks that use the weight of their brand name to drive sales and attract customers. Individual branding. This strategy is used when a large company has subsidiary products, which function independently under their name. For example, Mars, Inc. produces Snickers, Twix, Bounty, M&Ms. Attitude branding. This is a great strategy to consider. Companies like Nike implement attitude branding by bringing a personality and show their particular style. “No brand” strategy. This minimalist approach can bring excellent results for your brand. The design of a logo and product itself is generic but straightforward and creative at the same time. A good example is the Japanese company, “Muji,” which translates to “No label” in English. Brand extension. This particular strategy is used when a well-established company decides to create new products or services. The latest products or services will still carry the primary brand identity. For example, Fender had produced guitars and then extended its brand with the production of earbuds. Private label. This strategy is widely used among supermarkets. For example, Walmart sells products at a more reasonable price to beat competition from larger, well-known brands. Crowdsourcing. In this case, it’s up to the public to support your brand's creation. For example, supporters are actively involved in creating the name of your brand. This approach allows you to carefully follow your customer’s preferences and drive their interest in a product. Each of these marketing strategies can promote your brand and make your products successful. How to Develop an Effective Brand Marketing Strategy Establish your company vision Identify the target audience Stay consistent Draw real emotions Brand strategy is a crucial part of your overall marketing plan as it helps to establish sustainable relationships with customers and make them choose your brand. If you want to establish a well-running business and create an effective brand strategy, there are a few things to consider. Before you define your brand, you have to answer several questions that will help you make the right decision: What is the primary mission of your product? What are the main features that set you apart? Who are your customers? What do they already think of your product? What are the main things you want customers to associate with your brand? Now that you have answered these questions, you should have a better idea of how to design your brand strategy. Here are the main tips that will make your brand strategy highly effective. Establish your company vision. Create a list of features or characteristics that you want your brand to be known for. Come up with a strategy that will communicate these characteristics to your customers through various marketing channels. Identify the target audience. Brand marketing will be successful only if you determine your target audience correctly. Identify your audience, not just by their underlying demographics. Dig deeper, consider details, and try to define their psychographics as well. Stay consistent. You must come up with a recognizable name, logo, colors, and communication style with your customers. Consistency is the key to creating and maintaining reliable brand recognition. Draw real emotions. It’s obligatory to establish an emotional connection with your customers. Provide the best service possible, care about your customers' satisfaction, and create marketing campaigns that will evoke emotions. Creating an emotional response is vital for your success and to establish brand loyalty. How to Improve Your Brand Marketing with LIKE.TG Nowadays, there are a lot of tools and services that facilitate all marketing activities, including brand marketing. The main reason to do this is to advance all the processes, make them more productive and cost-efficient. Here LIKE.TG proves useful. With this service, you will be able to establish effective communication with customers, let them stay up to date with the latest news, and promote loyalty through compelling email campaigns and messages in social media. Creating adaptive email campaigns has never been more comfortable with LIKE.TG. Tell your customers about the forthcoming seasonal sale or announce a new feature launch. Drag and drop editor allows creating an email easily and fast. Make customized eye-catching email designs, send it to your target audience, and track your performance through analytics. Moreover, LIKE.TG allows marketers to create a chatbot for Facebook Messenger and Telegram app that you should try out. With this outstanding feature, you will be able to provide automated customer support that will imitate live communication with company representatives. Your customers will be satisfied with instant responses to their queries. Brand Marketing Example We have mentioned some brands and their general brand marketing strategies. The most prominent example, Nike, was established 55 years ago. Now Nike is known all over the world, and the company brings more than $35 billion in yearly revenue. Customers continue to choose Nike, despite having many other options, because of their superior brand marketing. Nike's logo is known everywhere and is instantly recognizable. Nike creates high-quality sportswear and shoes and knows how to make customers want to buy their products through effective brand marketing. Nike’s brand strategy was defined long ago. Their website, customer support, marketing activities are top-notch. In their brand marketing campaigns, they often involve a particular personality to speak to customers’ emotions. Nike's personality is open about failures, struggles, and the ways they overcome all the hurdles related to sports. Through various kinds of visual marketing such as promo videos, banners, ads, Nike drives sales. This approach is hugely motivating for people, evokes sheer emotion, and spurs customers to cope with challenges while choosing their brand. This what you need to strive for. Consistent, motivational, and emotional content that makes people believe and trust a manufacturer and stay with their brand for years. The importance of brand marketing for your business's success is undeniable. It’s recommended to take care of it in the early stages of product development to build a brand that will be recognized by customers forever. By implementing these tips, you will be one step closer to creating an effective, sustainable, and memorable brand image. Raise brand awareness, boost loyalty, and be ready to harvest success.
Brand personality
A brand personality is a set of human traits that belong to a specific brand and can be conveyed through tone of voice and visuals. It helps make customers choose a certain company over its competitors, form an emotional attachment, build solid and long-lasting relationships with clients, and gain customer loyalty and trust. Why is brand personality important? When we discuss branding, we don’t necessarily mean name, logo, and tagline. It also includes giving characteristics and properties to the company to create a unique identity that will help people recognize a specific brand and differentiate it from other alternatives on the market. People buy products and services they like and can relate to. To acquire customers, marketers create a clear sense of a company. An inconsistent brand with generic messages and without any intention or strategy behind those messages can’t gain the love and trust of customers. There are hundreds of brands out there that convey their essence better and dispose people to purchase. A brand personality is a set of human characteristics your brand has. It empowers your company to build connections with your target audience. Not only people can have traits, values, and beliefs. Brands obtain them too to attract and reach the masses. This is the way you can evoke emotions in consumers and build brand equity. With a strong brand personality, you can easily obtain loyal customers and differ from your competitors. Besides, a certain personality helps your brand connect with customers emotionally, convey your brand message, and set the tone of your business. Companies communicate their traits over time through their products, quality, and packaging. Brand personality is what you want customers to think about your brand and how they actually perceive it. Brand personality is essential for any company, so it’s necessary to know about its types as well. Let’s walk you through the five main kinds. Types of Brand Personalities Sincerity Excitement Competence Sophistication Ruggedness There are five types of brand personalities. We’ll review them all to help you choose a personality for your new business or determine whether your company has a brand personality and its type. Let’s get the ball rolling and start with sincerity. Sincerity Brands that position themselves as sincere are loved and trusted by customers because they can be described as straightforward and trustworthy. Such companies strive to tell the facts, give consumers transparency, and use real-life experiences to promote their products and services. Honest, real, cheerful, friendly, and genuine are how we can describe them. One of the examples of sincere and honest brands is Gymshark, a brand of gym clothing for men and women. Gymshark strives to have genuine customers who love their brand and fitness. To popularize the brand and build long-term relationships with customers, the company asked influencers for help. Excitement Companies that have an “excitement” trait provide their audience with an unforgettable experience. They encourage customers to join them and discover something new and unknown. Such brands are good at creating hype around their products or services. Let’s take Airbnb, for example. Unforgettable trips are guaranteed with this vacation rental company. With the help of this app, people have the opportunity to go on a vacation and stay at a local’s place. In 2014, the brand even changed its logo to visually represent Airbnb’s personality. Competence These are the companies consumers choose to be sure that everything will be done well and according to their high standards. They are industry leaders that show the high quality of products and are committed to constant innovations and improvements. Such brands can also be described as intelligent, reliable, and experienced. Apple is an excellent example of a brand with the traits mentioned above. It’s extremely popular because of the devices it produces. The company invests in social media marketing and an up-to-date site to reach its target audience — modern and cool young people. Apple is a world-known company with a unique and modern personality that offers reliable and high-quality devices. Sophistication To this group belong the brands that not everyone can afford. They combine luxury and superiority. They are expensive, elegant, glamorous, and upper-class. Tiffany & Co is one of them. With clever marketing and targeting, the company was able to establish itself as a brand with a charming, elegant, and expensive personality. Ruggedness Companies in this group emphasize the power and strength of their clients. They focus on the outdoors and nature. These brands can also be characterized as masculine, rough, and tough. Jeep, an automobile brand, is famous for its rugged and unique style. Jeeps are manly and stylish cars. The name of this brand is usually associated with freedom, passion, and adventure. Customers who choose these cars are considered to be resolute people without boundaries who strive for adventure. It’s wonderful that now you know the difference between the five main types of brand personalities. However, to be in the know, it’s critical to be aware of the steps required to develop a strong brand personality that will conquer customers with different backgrounds, locations, and interests. How to Create a Strong Brand Personality Your brand can be happy, exciting, energetic, family-oriented, and mature, and you are the one to define it. People are extremely different in their traits, character, and appearance, just like brands. However, sometimes their goals might be the same. To create a strong brand personality, you should pay attention to our four tips and implement them correctly. Analyze your competitors. Except for reflecting your brand message, you need to consider brand differentiation to identify your competitive advantage that will attract new leads. For this purpose, you should analyze the brand personalities of your competitors to know the traits of the brands in your industry. For example, if the majority of your competitors prefer “competence,” it would be great to develop in a different direction and focus, let’s say, on “sincerity.” Serve your target audience. Remember, the needs and wants of your customers are your top priority. That’s why you need to do everything possible to comply with them. You should know the basic information about your clients: who they are, where they come from, and what their interests are. It allows you to create personalized offers and promote them in your email campaigns. LIKE.TG allows you to reach your customers through professional email newsletters you can create with the help of our drag and drop email editor. Make a list of adjectives accurately describing your brand. This is a great practice, especially for those who are about to start their business. The exercise will help you get the creative juices flowing. Let your brand have a personality by giving it several traits that describe it best. For example, if you sell stylish clothes for young people, you can present your brand as youthful, energetic, and passionate. Define the direction of your brand personality. If you have a list of adjectives describing your brand, it will be easier for you to determine in which direction you want to move and develop. Imagine that your brand is a person, and give it characteristics that your customers will appreciate and love. These four tips will help you a lot when developing a brand personality. Be consistent in your decisions to present a strong and reliable brand to your target audience. It’s time to proceed to the famous brands that belong to different types of personalities and operate in various industries. 10 Brand Personality Examples M&M’s Nike Harley Davidson Starbucks McDonald’s Dove Tesla Victoria’s Secret Disney Amazon The most important for each brand is to do something that people will appreciate. The thing you stand for, your values, vision, and mission. Your company should implement a person-centered approach to reach everyone in your target audience. That’s how well-established brands managed to do it. M&M’s M&M’s is an excellent example of expressive brand personality. You can always see it in the brand’s commercials, ads, and campaigns. The company created fun, comedic, and clever characters to show its brand personality. M&M’s uses personification and presents the main characters: Green, Yellow, Red, Blue, and Brown — multi-colored button-shaped chocolates that have different adventures in the brand’s various commercials. That’s why we can refer M&M’s to as the “excitement” framework. Nike Nike, a famous company engaged in selling footwear and sportswear, has been one of the leaders in this industry for decades and is admired by people all around the world. Nike is associated with ruggedness and excitement. Its shoes and apparel are considered durable, outdoorsy, and worth paying more money. Nike’s “Just Do It” slogan encourages customers to action and lets them believe that they can achieve everything they desire. Harley Davidson The motor company has a rugged brand identity because of its gritty language and rough tone of voice. The brand addresses its audience, people with a rebellious spirit without any corporate overtones or pleasantries. Harley Davidson attracts people who want to feel free and independent by riding a luxurious motorcycle that features cruising agility perfect for long rides. Starbucks This recognizable brand also has its personality, with the help of which Starbucks remains very popular worldwide despite having many competitors that offer products of the same quality. For customers, the brand is associated with a modern coffee shop with a friendly atmosphere where they can relax or even work and drink a cup of good coffee. The company’s team created a great brand strategy that is outgoing and personable. The brand’s attention to details like customers’ names on Starbucks’ cups of coffee still creates buzz around this company. McDonald’s It’s pretty challenging to create a strong brand personality for a fast-food chain in a highly competitive environment with very similar offers. However, this brand managed to do it very professionally. McDonald’s is a company that now stands out since it’s convenient, clean, and family-friendly fast food. This is because of the Happy Meal on their menu and the playground for children. Besides, it’s often described as cheerful, up-to-date, and friendly. Dove This personal care brand appeals to different types of women. It has an elegant and straightforward personality and encourages one to see the beauty of every woman. Dove communicates the essence of true inner beauty. Moreover, the brand has released a new campaign that emphasizes that we shouldn’t believe in unrealistic beauty ideals but rather care about individual beauty. Tesla Tesla combines such traits as excitement and sophistication. Driving a Tesla allows customers to express their attitude towards the environment. By buying an electric car, a person can encourage others to do so. It empowers people to change the world and obtain unforgettable experiences. Victoria’s Secret Perhaps each person has heard about Victoria’s Secret fashion shows at least once. The largest lingerie retailer in the US has a mighty, sexy, bold, and empowering personality popular among young audiences. Disney Disney has been creating happiness through unforgettable experiences. The brand focuses on customers and their feedback. Disney is a family-oriented company that succeeded in winning people’s hearts worldwide with the help of its movies. This is because it’s friendly, fun, and suits people of all ages. Amazon Amazon, a company known worldwide for e-commerce and cloud computing, is considered to be one of the brands that customers trust the most. This is due to the sincerity Amazon tries to communicate to its clients. The company proves its sincerest intentions by providing exceptional product accessibility, industry-changing shipping, and return policies. Since the brand is customer-oriented, it tells clients what to expect when using Amazon. To put it simply, establishing a strong brand personality allows you to help prospects decide whether your company suits them perfectly. Moreover, it’s critical when you have a lot of competitors and need to stand out. It will help you build strong relationships with your clients and obtain their trust and loyalty.
Brand platform
A brand platform is a marketing document created to describe the distinctive features of a brand both ideologically and visually. It is essential to form the holistic image of the business and provide a unique offer for the target audience. In the article, we will explain why a brand platform is important, highlight its components and describe ways to create an effective marketing platform. Why is a brand platform important? According to Smallbiggenius, 89% of shoppers stay loyal to brands that share their values. Discover how the brand platform helps to develop trusting relations with the customers, increase brand loyalty, and sell more. This document aims to provide effective business management, find a certain niche in the market, and raise income by attracting customers. Let's look closer at all the advantages of a brand platform. It helps your business create a clear message. A brand platform makes all the components of a brand identity and marketing actions coherent. It creates strong associations with a brand and provides a clear position in the market. It helps stand you out from competitors. Companies with effective brand platforms attract more customers because they have something unique and provide an amazing customer experience. A well-defined platform helps you send strong messages and evoke certain emotions that resonate with the audience to boost your brand in a competitive environment. It helps expand the market share and find new ways to develop. A brand platform gives a clear understanding of the brand’s values, and you can use it to create a marketing plan that will make the product less prone to temporary changes. Moreover, a well-defined brand platform can show you unexpected ways to expand the product line and find directions for development on the market. It provides efficient communication among the company's staff. Business owners with a strong brand platform can always give detailed guidelines for employees. This document provides a clear corporate vision and explains the purpose of the company's work. It helps motivate employees and unite them around common values. Using a brand platform, you can also attract collaborators with the same values as yours. Now you understand why a brand platform is so important. Continue reading to discover its main components. Brand Platform Components Creating a brand platform can become the first step in building a successful brand or boosting your company in the market. Below there are the main components of a strong brand platform. Purpose. What is the reason for your brand’s existence? What impact do you want to have on the world? Highlight the brand's main aim and the smaller goals. Target audience. There can be a few groups of customers. You should define their needs, pains, interests, and values. Values of the brand. They should be similar to the target audience’s values. What is important for your brand, what topics concern it? Personality. Imagine that your brand is a person and think about its main human traits. It might be a good idea to give your brand qualities that your target audience value. The tone of voice. It should include characteristics that shape your brand’s messages. Think about phrases and the way of presenting information that will differentiate your brand. Unique proposition. Highlight the advantages based on the functional characteristics of the product and the amazing customer experience that distinguish your brand on the market. The name of the brand, its logo, slogan, packaging of the product, and all other elements that you develop based on the brand positioning. The brand platform can also include key functions, corporate values, brand history, and its marketing strategy. Continue reading to discover how to build a strong brand platform and make all the components clear to your employees. How to build a brand platform? Creating a brand platform can take weeks and even months of work. However, you can make this process faster and easier by following all the steps below. Discover how to develop a well-defined brand platform in this section. Research the market. Conduct market research to discover your target audience, direct and indirect competitors. Firstly, think about people who buy your product. Create an image of your ideal clients and think about how you can persuade them to choose your brand. Secondly, identify your niche and take a look at the companies which already sell something within it. Gather all the information about the competitors, check their websites and social media, and then highlight the advantages and disadvantages of each one. Do a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats to develop a company's competitive strategy. Create a brand's philosophy. Think of your brand’s purpose, values, unique proposition, and personality. All these components should resonate with the values and needs of your target audience, and reflect their way of life. Write down a list of adjectives to describe a brand as a real person. Think about the benefits you can provide to your audience. Define a visual language and tone of voice. Visual language and tone of voice should correspond to the philosophy to create a holistic image of your brand. Choose the main types of content you use in marketing campaigns, define main colors and develop the brand's style. Then think about how you will communicate with the audience. This step will help you create strong associations with your product in the customers’ minds. Choose the right business name, create a catchy slogan and an attractive logo. These are the first three elements that new customers pay attention to when meeting your brand. Your name and slogan should be memorable and easy to pronounce. Try to capture the values of your brand in these few words. Your professionally designed logo should reflect a brand personality. Make a brand platform work. Now you are ready to apply a platform to your company. It is important to review it regularly, make changes, and ensure that everyone is on the same page. Make your employees read the brand platform in order to inspire them to work further. Congrats, now you know all the main information to build your successful brand platform. Use this document to boost your company on the market.
Brand preference
Brand preference is a marketing metric that reflects the strength of a brand in the market. This indicator shows whether consumers prefer a particular brand over other brands from the same category. Watch this video to find out about the three main components that drive brand preference, learn how to measure the success of your strategy, and how to become a preferred brand. Why is it important to build brand preference? Simply put, brand preference measures the level of consumer dedication to your company. If your clients don't consider any other brands to save money or break new ground, you've managed to build brand preference. There are some other ways to measure this metric. For example, your store has run out of the top-selling product that your clients adore. Check whether they will look for the similar one among your competitors or wait until it's back in stock. Another option is to monitor your customers' reaction to a price increase. If it doesn't influence your sales volume, it means that clients believe your product is worth its price. The formula is simple: the higher your brand preference, the higher your total sales. You know that your clients appreciate you if they don't leave you because of higher prices or temporarily unavailable items. You can achieve this with well-thought-out marketing campaigns, high-quality products, and excellent customer service. Brand preference is also crucial since it reveals your loyal clients and brand advocates. Factors Influencing Brand Preference Building brand preference is one of the goals each business tries to achieve because it goes hand in hand with brand marketing concepts. Brand marketing is a holistic approach that entails reaching several objectives to build long-lasting relationships and emotional connections with clients, resulting in high revenue. Essential aspects that contribute significantly to building your brand preferences include brand awareness, advocacy, loyalty, equity, engagement, identity, and image. It may seem like a lot, but, again, this is a long-term game. As soon as you consider these factors while developing your brand marketing strategy, customers will have more reasons to choose your company. High-level personalization, deep segmentation, and predicting customers' intentions based on their activities and engagement will eliminate the possibility of your clients' turning to your competitors. A thorough analysis of your clients' needs and preferences will provide you with the data necessary to create highly relevant and killer offers. Now, let's take a look at practical tips that will help you build brand preference. 6 Tips to Build Brand Preference Highlight your benefits Create customer profiles Analyze your customer behavior Increase customer engagement Support your client at each stage of their buyer journey Build customer loyalty In the previous section, we've mentioned the factors that influence the process of building your brand preference. Here we'll share the tips to master some skills to increase the number of repeat buyers. Highlight your benefits. You should understand what makes your company stand out among competitors. Remember that clients don't usually look for brands or products — they look for solutions to their problems. Therefore, you need to define your unique value proposition and talk about the benefits you offer. To make this scheme work, you should research your clients' needs and preferences to grab some insights and see the whole picture. If you genuinely believe in the uniqueness and value of your product, so will your customers. Create customer profiles. They should include personal data about your customers that will help you understand them better. A customer profile usually consists of user gender, age, location, job, income level, and other important information. You can collect this data via subscription forms, CRM systems, surveys and polls, analytics tools, and email campaigns. You can tell the users that this data will help you craft the most relevant offers and improve customer service. Analyze your customer behavior. User behavior on your site and social media accounts can tell much about their preferences and shopping habits. If users add items to their shopping cart without buying, reconsider the design of your checkout because it may take too long to order. If customers contact your support team with the same questions every day, they probably fail to find the answers on your site. Consider paying particular attention to your site navigation, resources available, and FAQ section. If clients never return to you to purchase again, they may question your product quality. Contact them and ask for their feedback for you to improve your services. Increase customer engagement. People love brands that engage with their audience on socials which is the key to building a powerful emotional connection. Consider creating polls and surveys to discover your followers' opinions about your products or services and sharing some behind-the-scenes via Instagram Stories. You can also tell your brand story via a Facebook post or encourage customers to share their feedback with your hashtag to collect UGC. At least, you can just ask your audience which kind of content they prefer. They will appreciate this move. Support your clients at each stage of their buyer journey. Your leads won't buy your products immediately if they have difficulties with your service. Don't panic; it happens. Your task is to be one step ahead and predict these issues. Determine at which stage you lose leads, analyze the obstacles, and be proactive. A well-thought content marketing strategy will help your leads eliminate possible problems. Offer them how-tos, checklists, reminders, video guides, and demos to realize how things work. Let your sales manager or customer retention team consult clients individually to understand them better. Build customer loyalty. Loyal customers shop regularly, spend more on purchases than first-time buyers, and are a great source of word-of-mouth for your brand. They will definitely share their positive experience with friends and colleagues and, as a result, bring in new customers. To attract more devoted clients, you can hire more customer care agents, create a loyalty program, offer VIP tiers, collect customer feedback, optimize your efforts accordingly, send triggered emails, and segment your audience. Your efforts will pay off with high revenue and a strong brand reputation. Now you know why building your brand preference is a must for each brand. Keep in mind the tips and make use of LIKE.TG marketing services to communicate with your audience effectively across almost every channel.
Brand recognition
Brand recognition is a concept that defines a customer’s ability to identify a particular company based on its visual assets like logo, slogan, packaging, style, or colors. With brand recognition, a brand can obtain higher customer loyalty, advertising effectiveness, lower price sensitivity, and more word-of-mouth. In this article, we’ll unveil the importance and benefits of brand recognition and explore how it differs from brand awareness. We’ll also uncover seven strategies to increase your brand recognition and ways to measure it. Why is brand recognition important? If you aim to keep your brand in consumers’ minds, improving your brand recognition is crucial. Marketers of different companies often come up with various visual and audio clues to make customers recall their brands. They create the world’s most recognizable packaging like Tiffany and Co., famous symbols like McDonald’s Golden Arches, and memorable slogans like Nike’s “Just Do It.” If a brand’s value has a direct connection with consumers, it shows that a company is moving in the right direction. For example, when consumers think of soda, the first brand that emerges in their minds is Coca-Cola. When customers remember a brand, it means that they are more likely to buy its product. As a result, a company obtains a significant sales volume and a bigger market share. Both startups and big corporations are ready to do all it takes to develop a brand recall since it brings the following benefits: increased customer trust; reduced price sensitivity; improved brand equity; better user experience; higher sales volume; increased revenue; bigger market share; more conversions; expanded customer base; active word-of-mouth promotion. Now that you know the pros, let’s jump into the next section to discuss how brand recognition differs from brand awareness. Brand Recognition vs. Brand Awareness Brand recognition refers to a brand’s visual and audio clues, such as logos, slogans, styles, colors, etc. These visual assets help people identify a certain company. For example, when people think of foam clogs to wear to a picnic, they instantly recall Crocs because of its logo, name font, unique design, quality, and bright shoe colors. Brand awareness refers to the person’s knowledge that a certain company exists. If people are aware of the brand, it means they know that a company offers some products or services. For example, if people didn’t know about the existence of Samsung, they wouldn’t recognize its visual assets and wouldn’t buy its smartphones, laptops, TVs, tablets, etc. Check out our article to find out more about brand awareness. The difference is that a person learns about the existence of a company first. After it happens, brand recognition appears. It shows that a customer can already identify a brand from its logo, colors, slogan, etc. Hence, the two terms are interconnected and represent two different stages of one process. Now when you are acquainted with the basics, let’s walk you through some strategies to improve your brand recognition. 7 Strategies to Increase Brand Recognition Consider guest blogging Improve your ranking Think of running paid ads on social media Implement influencer marketing Conduct giveaways Create podcasts Leverage native advertising There are many great ways to improve brand recognition, but we’ll unpack the most effective ones. They can help you connect with your target audience, win customer trust, enhance brand recognition, and make your company prosper. Consider guest blogging Creating a blog is a must-have for a company if you want to show your knowledge and expertise and prove that your brand is an industry leader. Providing users with informative and interesting blog posts allows you to improve your rankings. Ultimately, more and more people will be not only aware of your brand but also identify your visual elements. If you want to reach a wider audience, try to foster guest blogging. Writing for other websites related to your industry enables you to boost traffic, increase domain authority, build customer trust, and attain new readers. By visiting your website, new users can get to know your company and recognize it in the future. Improve your ranking SEO is the best way to show the quality and usefulness of your website to users. Consequently, you can rank higher and be available to a wider audience of Internet users. By reviewing your SEO strategy and improving it, you have an excellent opportunity to advance user experience, win new customers, and establish your credibility and brand awareness. Remember to produce evergreen content so that both visitors and Google can appreciate your articles. You should also make sure that you post only unique and quality content. Try to publish and update relevant posts frequently, share infographics and informative videos, create quality links, and use alt tags. Let’s search for an evergreen article. Below you can see a post that was published in 2011, but it is still relevant and has a high ranking on Google. Think of running paid ads on social media Now when the number of social media users amounts to 4.33 billion, using paid ads on social media channels is a wonderful idea. Especially when advertising through social media proves to enhance brand recognition. Besides, running paid advertising allows you to obtain more loyal customers, make more conversions, reduce marketing costs, and also obtain a higher ranking on Google. You can run your ads on Facebook, Instagram, YouTube, and other popular platforms. Let’s take Isla Ida, a company that sells sustainable bracelets, for example. The brand’s sponsored ad on Instagram introduces its bracelets made from shells, black tourmaline, pink quartz, etc. It makes viewers recognize the brand and order its products to support our environment. Conscious buyers will definitely appreciate the idea and remember Isla Ida. Implement influencer marketing Influencer marketing is extremely popular because of the positive results it brings to businesses. Brand awareness and recognition, trust, authority, credibility, and lead generation are only a few benefits it brings. With opinion leaders, big corporations and startups manage to connect with a wider audience, boost conversions, increase their following, and build long-term partnerships. For example, Dua Lipa, a famous singer and opinion leader, promotes Puma, a world-known footwear manufacturer. For sure, the influencer’s audience will identify Puma’s renowned logo and unique design of sneakers. The photo and mentions encourage people to buy its products because of Dua Lipa’s recommendation. Conduct giveaways To increase the digital footprint of your brand, consider creating giveaways. By promoting such contests on your social media channels, you’ll be able to attract prospects and increase your brand recognition. Digital platforms are a perfect choice if you strive to promote your product through giveaways, create buzz around your company, and attain new followers. Select an appropriate prize, think of your rules and conditions, and set the time frames to conduct effective contests. For example, let’s take a giveaway on Mother’s Day from Olukai, a brand that creates sandals, shoes, and slippers. By becoming word-of-mouth promoters, new followers will be able to remember and recall Olukai’s visual elements and footwear. Create podcasts There’s no need to talk merely about your product. Say, you have a marketing company, so you can start with a podcast about product promotion. Find the areas you know best to share your knowledge and experience in your podcasts. By doing this, you’ll reach your audience, build trusting relationships, communicate your expertise, share some stories, give valuable advice, unveil some life hacks, or teach something. Remember, the more value you bring to your audience, the more they will appreciate, recognize, and recommend your brand. Let’s take ACCA, for example. The company has a series of podcasts that contain helpful information for people who are interested in accounting. Leverage native advertising If you aim to effectively enhance your brand recognition, consider leveraging native advertising. It implies ads that suit the form and function of a website where they are placed. By employing this type of advertising, you can improve awareness, increase click-through rate, and encourage more people to purchase. Take a look at Fast Company’s website. You can see one of their native advertisements below. The ad is from CareerFoundry, a German company that teaches people how to become UI designers. It’s time to find out the ways to measure how well customers can recognize your company. How to Measure Brand Recognition If you want to measure how well customers can identify your brand, there are two easy ways to do it, and we’ll show you how. By analyzing your audience and conducting surveys, you’ll know how well your brand is performing. Unprompted brand recall. In this situation, you have to measure the number of people who think about your company without initial prompting. The main goal is to determine the proportion of customers who recall your brand when they think about a certain product category. Firstly, ask your consumers what brand comes to their mind when they hear about a certain product category. Secondly, calculate the number of people who can think of your company, and divide it by the total number of survey participants. Thirdly, multiply the number by 100, and obtain your metric. Prompted brand recall. This approach implies showing your respondents some materials about your company to see if they can recall your brand. You need to create a list of brands (including yours) that offer products in the same category and ask customers to choose companies they are familiar with. The metric will show you how many people have heard of your and your competitors’ products. In a nutshell, the concept is an essential part of each company’s growth. It sets the direction for the number of sales and profit and defines the market share a business can win. Hence, if you want to improve your company’s performance, follow our tips and strategies above.
Brand reputation
Brand reputation is the brand perception shaped in the minds of consumers, partners, and investors about a specific brand. A company with a strong positive reputation gains customer trust and encourages word-of-mouth promotion. In this article, we’ll unveil why brand reputation is important and 5 ways to build it. We’ll also provide you with a guide on how to measure your brand reputation. Why is brand reputation important? Although you might not notice it, brand reputation influences every aspect of your business, including success, profitability, and brand advocacy. These are the basic things you need to take care of. We’ll uncover the most important business fundamentals so that you consider watching your reputation. First of all, the reputation of your company has an impact on credibility and trust. If your brand has a good reputation and many people recommend it, more prospects will trust you and strive to purchase from you. A positive reputation indicates that your business is credible and trustworthy, so customers won’t have to worry about the quality, price, delivery, refund policy, etc. Secondly, your existing consumers will become loyal to your brand. If your current customers purchase your items again and again, they can experience superior quality, low prices, empathetic customer support agents, and other benefits of your brand. When they realize there’s no one better, they become loyal. Brand reputation influences consumer decisions on whether to stay with a brand or find a substitute. If the reputation is good, they stay. Satisfied consumers can serve you as free word-of-mouth promoters of your brand. They recommend your company to friends and family online and offline by uncovering your products’ advantages. These people will help you obtain new clients, increase sales, and improve your brand image. However, people won’t advocate and choose a business with a negative reputation. The reputation of your company is closely connected to sales and revenues. Your sales and profitability will improve if you have a good brand reputation. Now that you know the benefits of having a positive brand reputation, it’s time to figure out the ways to establish it. In the next section, we’ll uncover the most effective techniques. 5 Ways to Build Your Brand Reputation A proper strategy enables you to reap the benefits mentioned in the previous section. We’ll cover the most effective methods that will help you establish or improve your brand reputation. Establish a strong brand identity. If you are starting to create a brand, you should consider brand identity. Developing a powerful reputation lets you make sure you know and understand your company values, mission, and principles and helps you decide how to act in different business situations. When building a brand identity, you need to establish a clear language, design the main branding elements like logo, colors, and imagery, and develop a brand voice. Ensure your brand is present on multiple online platforms. Since the popularity of social media is constantly increasing, you should establish an online presence. It’s necessary to meet the needs of consumers who prefer social media platforms for shopping. Besides providing convenience to your prospects, you can promote your brand using various social media techniques. Consider creating reels, updating consumers about upcoming promos and releases, and responding to users’ mentions. This way, you’ll establish a positive image, impress customers, and show them that you care. Ask consumers for feedback. Users who want to be satisfied with a purchase visit review websites like Yelp, Trip Advisor, and Google My Business. They can explore your brand's social media and mentions, reviews, and comments. If you want to shape a positive first impression, it’s essential to ask consumers to leave reviews, comments, and sentiments. This way, you’ll be able to provide potential customers with the necessary answers and establish trust in your brand. Make sure to provide your existing customers with seamless customer service, high-quality products, and after-sales service to satisfy them. Remember, every negative review damages your brand reputation. Consider leaving some space for your clients to write reviews. After receiving positive testimonials, you can share them on your website. You can send surveys to figure out what consumers like and dislike about your company. This information will help you identify your pain points and eliminate them. Pay attention to customers’ responses. Listen to your customers because they are your main focus. By analyzing their comments, you can ensure a better product and service. If you plan to launch your product, consider providing testers to potential customers and asking them for their opinion. It’s a perfect way of finding out issues. If you’ve already launched your product, you can ask customers for feedback after they try it. The information you receive is precious for your reputation, usefulness, and credibility. You can use many marketing tools to keep your hand on the pulse and find out what users think about your company. You can use Google Alerts, social media listening, and reputation management tools. Provide the best customer experience. Poor customer experience directly impacts your brand reputation. Unsatisfied consumers are more likely to write negative reviews, comments, and mentions. Afterward, your prospects can find the reviews and have a negative first impression. Keep in mind that people consider buying from companies with high ratings in crowd-sourced reviews about businesses. Bad reviews reduce your rating and worsen your reputation. That’s why always find space for improvement. Use feedback and satisfaction surveys to collect consumers’ responses about your product and brand in general. After receiving the answers, analyze them. Divide reviews into three groups: positive, negative, and neutral. Afterward, see how many responses you have in each column. See all the reviews to identify the problems people face most often. Strive to remove these problems from your product to improve customer satisfaction. Now that you know the strategies, let’s proceed to the next section to unveil how to measure brand reputation. After exploring this section, you’ll be able to assess it and decide what steps to take next. How to measure brand reputation? Once you do all the steps to establish your brand reputation, you should choose the key metrics to assess it. We’ll uncover the most important indicators for you to consider. Pay attention to the share of voice. After you launch your brand to a wide audience, you need to find out how much buzz you’ve succeeded to generate. Share of voice refers to the brand awareness of your company compared to competitors on social media. This metric gives you a clear understanding of your position among competitors. If your brand reputation is lower than theirs, you can decide to make some strategic decisions. These steps will help you improve the situation. Moreover, you’ll be able to track information about your rivals and see your progress. Analyze sentiments. Sentiment analysis is used to determine whether the information received is positive, negative, or neutral. Track and assess impressions on social media, review websites, and other platforms. You need to identify the character of the majority of reviews and comments. Consider dividing all responses into three groups: positive, negative, and neutral. Afterward, see which of them prevails. If there are many positive reviews, then your brand reputation is great. However, having negative reviews damages your reputation. Take action to eliminate problems. Measure your reach. This metric indicates the number of people you have reached with your key message. The measure is crucial for your brand awareness since it shows how big your target audience is. With its help, you can find out whether the content you create and communicate to your audience reaches them. This way, you can evaluate the effectiveness and relevance of your articles, social media posts, advertising campaigns, etc. Explore mentions from industry influencers. When you see that opinion leaders in your niche leave positive comments about your product, it indicates that they appreciate your work. You can use these reviews on your website and social media to show that you are a credible company. This way, you’ll be able to establish a positive image of your brand and expand your reach. You can also ask these people to promote your product through their accounts to reach more qualified leads. Opinion leaders add value to your brand, show that your business is trustworthy and credible, and demonstrate the benefits of your product. Congrats, now you know what brand reputation is and why it’s essential. Make use of our strategies to establish a positive brand reputation effectively.
Brand strategy
A brand strategy is a company’s strategic plan that includes specific goals and helps marketers shape a certain image in customers’ minds. It allows a brand to generate more conversions, increase its value, and dominate the market. In this article, we’ll unveil the importance of a brand strategy, its key components, and examples. We’ll also make the difference between a brand and marketing strategy clear and figure out how to build a brand strategy. Why is a brand strategy important? Every business owner who strives to grow a successful company needs to develop a strong brand strategy. With its help, businesses identify long-term goals and the type of company they manage. After setting key targets, entrepreneurs move towards their achievement and track their progress. A comprehensive brand strategy keeps them updated on whether they move in the right direction. A brand is about intangible assets of a company that make it competitive in the market and worthy for customers. If you create an excellent strategy, you’ll generate customer loyalty, increase sales, and establish a good reputation and position within the market. People have positive emotions and thoughts associated with a specific company, generating purchasing decisions. As a result, brand equity increases. You can reap many benefits after implementing a thoroughly developed brand strategy. It enables you to convey the core values of your company to the target audience. Establishing customer loyalty, trust, and credibility requires you to provide seamless experiences. So when you see some drawbacks, you’ll eliminate them. A well-developed plan is a must for any company seeking to reach its goals efficiently. With its help, you’ll get away from ideas that can hurt your brand and its reputation. You’ll focus only on successful initiatives that bring profit to your business. Now that you clearly understand brand strategy’s importance, let’s compare brand and marketing strategy to prevent any confusion. Brand Strategy vs Marketing Strategy Although these two terms are related, they are still different. We’ll review the description of each in detail to avoid confusion about brand and marketing strategy. A brand strategy is a term that embraces a company’s reputation, products, and services it offers. The strategic plan includes the brand’s value, market position, purpose, vision, and ideal customer. These points are necessary for the company’s teams to work in one direction and make the right decisions. Besides vision and purpose, a brand strategy entails a brand’s long-term goals. To achieve success, the company’s team gets a good market position, provides customers with value, creates a consistent message, and develops initiatives. A marketing strategy is a roadmap that outlines a company’s methods to convey the key message to the target audience. The essential components of a marketing strategy include digital marketing, content strategy, advertising, PR, and more. The strategy can change based on the information a company’s team receives. Customer data, budget, and trends can influence the plan and change its tactics. Now that you know the difference, let’s walk you through the main components of a brand strategy so that you can clearly understand its fundamentals. 6 Key Components of a Brand Strategy A comprehensive brand strategy consists of 6 key components. It’s time to review them to guide you through the strategy development for your business. Let’s dive in. Consistency. Companies stick to consistency to align every step with their brand message and strategy. If a business is consistent with its message across different platforms, it gains brand recognition and drives customer loyalty. Every action a company takes must be harmonious and well-planned. Be consistent in your brand voice, tone, colors, and content you communicate. Purpose. The most fundamental thing behind your business is your brand purpose. You should know the reasons why you’re in this business. Once you find it, you should convey it to your team and customers. Earning money isn’t the only target of your company. There should be a greater cause. After identifying a clear purpose, you’ll receive higher ROI, have a bigger sales volume, and attract more customers. Flexibility. To keep customers interested and remain relevant, companies should be flexible. Brands develop unique and creative marketing campaigns to draw consumers’ attention and stay competitive in the market. However, they still need to remember about consistency which sets standards. Flexibility allows adjusting to the needs of the target audience. So if a brand’s old methods don’t work with the audience anymore, it’s time to change, try new methods to approach customers and make them happy. Emotion. Many customers rely on emotions rather than use rational thinking. That’s why many companies choose to appeal to sensations. Being a part of like-minded people means a lot for connoisseurs of a certain product. Since people often strive to build relationships and be closely connected to others, companies need to establish emotional connections with customers. As an option, they can create communities to achieve them. If brands succeed in making consumers feel at home, they will drive loyalty. Loyalty. If customers demonstrate dedication, brands should reward them. Customer loyalty is worth the reward since it helps generate positive feedback, comments, and recommendations. Loyal clients can act as brand ambassadors and promote a company. Brands thank these customers by writing personalized emails and providing them with special offers, gifts, and discounts. Competitive awareness. Nowadays, the competition within industries is high. Knowing rivals and their methods will be very useful for a business. Brands explore the approaches that succeed and fail. It’s necessary to outline future tactics. This way, a company can improve its strategy and bring more value to customers. So now that you know the key elements, let’s proceed to the next section to find out how to create a brand strategy for your company. How to build a brand strategy? A strong strategy is everything for the success of a brand. You need to have a unique identity, quality content, and consistency to reach customers and foster customer loyalty. Since a brand strategy means a lot for a company’s success, we’ve prepared several steps you should take to reach your long-term goals. Identify mission, vision, purpose, and values. Every brand has a set of principles and beliefs it carries through its existence in the market. Mission, vision, purpose, and values can help you obtain customers and encourage them to stay with your company. You need to create statements that clarify your purpose and values. Answer questions that will enable customers to understand your mission and vision. Define your brand essence. You need three key elements for your brand strategy: personality, voice, and tone. To identify your brand personality, you need to find human characteristics for your company. Your brand can be exciting, cool, sophisticated, luxurious, active, etc. Besides, personality should reflect your values, mission, and purpose. The next step is to identify your brand voice, the way you’ll speak to your target audience. It should be unique and recognizable. With the tone, you convey your attitude towards customers. It can be respectful and friendly. It encompasses words, phrases, writing style, and the emotional tone you choose to communicate with your customers. Lastly, tailor your messaging to convey your value and who you are. Work on your visual assets. Most customers rely on visual associations when they think of a brand. That’s why your company needs a visual identity. It includes a logo, colors, visuals, and font. These unique assets represent your brand and differentiate it from competitors. A strong visual identity will help you create an emotional impression and connection with your customers and update them about the product you provide. Develop guidelines. This step is necessary to write rules for those who create content. A brand guideline is especially useful if you work with freelancers. With its help, they will understand your goals, ways to create content and communicate with the target audience. You’ll control consistency across teams and ensure the quality of content they make. The steps are clear, so let’s review some excellent examples to unveil how the strategy works in real life. Examples of a Brand Strategy There are many excellent examples of brand strategies with unique approaches. Some focus on creating a brand vision that talks to consumers, while others focus on developing personalities that resonate with the audience. Let’s now consider several most outstanding companies and their brand strategies. Amazon Amazon takes things seriously and gathers all efforts to establish a strong brand positioning. The famous e-commerce company took care of the features that differentiated it from dozens of others and allowed it to stand out from the huge competition. Now customers choose Amazon for its fast delivery and seamless customer service. Tesla Tesla is a super modern company that carries a higher purpose. It produces electric cars and promotes sustainability. You can find out about the company’s mission in its purpose statement. It mentions efforts aimed at bringing the world towards sustainable energy. In a nutshell, a brand strategy helps you keep all your steps organized. With its help, you’ll reach your main targets faster and more efficiently.
Brand strength
Brand strength is a value provided by a company. A brand can keep it high if it manages to build a positive price perception, shares the same values as customers, and offers the best quality on the market. This term is often related to brand equity. Why is brand strength important for every business? A brand is not defined by its owners. This term is much broader, and it entails clients' perception of a company, which has a significant impact on the entire business. Let's take a closer look at the characteristics of a strong brand. A strong brand = a well-recognized brand. You should build brand awareness if you want the clients to recall your business when thinking of a particular product. It will help you enhance customer acquisition and create an emotional connection with your audience. Follow the tips to increase your brand awareness. People trust brands with a high level of credibility. According to statistical data collected by HubSpot, 90% of people follow their friends' recommendations when choosing a brand to buy from, and 70% of buyers look for online reviews of other clients before making a choice. This means that strong brands can create a monopoly on the market, ousting their competitors naturally. As a result, strong brands can generate high revenue due to their customers' low price sensitivity. New brands encourage people to buy from them, offering unique features, lower prices, or high-quality customer support, while well-known brands can afford to charge more even for products that have analogs on the market. In this case, people pay for the emotions they feel buying this product. Besides, credibility, reputation, and an army of loyal customers allow high-market share companies to launch entirely new products more successfully. This marketing practice is called umbrella branding or family branding. Strong brands have an enormous influence on the market. Firstly, they determine the direction and orientation of all companies of the same niche in the market. Each brand aligns with the most successful companies when entering the market, developing a strategy according to the experience provided by top companies. That's why well-known brands are trendsetters. Secondly, brand strength influences marketing partnerships. Each company wants to collaborate with the best ally. Thus, such brands attract more investors and manage to produce killer products in collaboration. Thirdly, strong brands hire the most experienced specialists and talented enthusiasts. The latter are encouraged to share fresh and innovative ideas while top-notch managers put them into life. Now when you know a lot about creating a strong brand, you should know how to measure the performance of your strategies. How to Measure Brand Strength If you want to make sure you move in the right direction, you should regularly monitor the effectiveness of your strategy. Since brand strength is not a standalone metric, it comprises reaching several goals. So, we'll share some important KPIs each brand should track. Brand awareness. You can measure this indicator using several forms depending on your strategy and techniques chosen. These forms include conducting surveys, monitoring your site traffic from branded keywords, and tracking your brand mentions and customers' reviews on social media. Sales performance. To assess your financial growth, keep track of your sales volume, sustainable growth rate, average transaction value, and customer lifetime value. Brand preference and brand switching. These concepts belong to brand marketing. Brand preference shows whether your clients choose your brand among competitors. The second one allows you to monitor clients who switch brands and find out the reasons with the help of surveys and individual consulting. Competition. It's crucial to have a clear picture of how your product performs in a highly competitive market. You need to know whether you can sustain competition in terms of pricing, quality, and product range. Monitor your customer acquisition rate, market share, and revenue from all the marketing channels you use. For example, you can send promotional email campaigns to your clients for free and increase sales and brand recognition. Now that you're aware of the benefits of strong brands, it's time to see some tips on how to become such a brand. Tips to Improve Your Brand Strength In this section, we'll share some effective techniques that will help you build a strong brand. Analyze your target audience. Your brand can't improve and become the best choice on the market if you know nothing about your potential customers. Define your brand's target audience: gender, age, location, occupation, problems, needs, and preferences. This tactic will help you create your buyer persona and craft your products to meet your customers' needs. Define your tone of voice. Your tone of voice helps your audience perceive your core values and build the personality of your brand in their minds. It means the way you communicate your company's message to the clients. Establishing your tone of voice implies using consistent language across all communication channels. To define it correctly, you need to analyze your audience, their needs, values, and preferences. Increase retention and customer loyalty. With a well-thought customer retention strategy, companies can get higher revenue, save money on acquiring new leads, and collect data about their clients to create relevant offers. Loyal clients are the most valuable for every business since they help companies grow. Such clients boost a brand's profits and are a source of word of mouth. Therefore, build long-lasting relationships with your customers, offer a loyalty program, segment your base, and collect clients' feedback to optimize your strategy. Participate in events. You can hold and attend events or sponsor your partners' events. Event marketing allows companies to communicate with their audience offline, promote their products and services, educate prospects, and boost brand awareness. Use multiple communication channels. The more platforms you have in your content marketing strategy, the more prospects you can acquire. Your clients can be anywhere, and you should be ready to adjust. Besides, each channel provides unique business possibilities. For example, Instagram allows you to showcase your products, and Facebook is perfect for telling your brand story and collecting customer feedback. You can also use email marketing to increase sales or implement chatbots in messengers to help your customers and collect necessary data about them. With these tips in mind and LIKE.TG marketing instruments at hand, you can create a killer strategy to build a strong brand.
Brand switching
Brand switching is the opposite of brand loyalty. It means that clients stop buying from a company and choose another brand with similar products. Brand switching is always painful for companies since they know they have a 60-70% probability of selling a product to their client, while closing a deal with a prospective customer makes only 5-20%. We can infer that retaining customers and working on increasing customer loyalty decreases your chances of facing the problem of clients who switch brands. If your company has faced this issue, you should know the possible reasons. Read on to get to know them in detail. 4 Reasons for Brand Switching The price-value gap Poor customer service Brand stagnation Desire to conquer all niches It seems implausible for clients to switch brands just for fun. You should know that each strategic decision can make your customers say goodbye. The price increase, the unprofessional customer support staff, desire to conquer all niches may lead to brand switching. Let's examine each problem in detail. The price-value gap. The price itself is not a decisive factor. Of course, buyers are sensitive to changes in pricing, but they won't make them leave you if they have a brand affinity. This term entails customers who are loyal fans of your brand. The important thing here is value. People pay not for products but for the value they provide them, and thus the tangible price increase should be justified. Clients want to see what makes the difference between your more expensive product and your competitor's analog. Make sure you can communicate this to your audience. Poor customer service. By poor service we mean not only unfriendly staff but the way they deal with dissatisfied customers. For example, your client received a defective item or clothes of the wrong size. The person responsible for the exchange of goods and refund plays the central role here. It should be a proactive person able to do their best to make this client happy. Once you start arguing with a customer, be ready to experience brand switching. Another critical factor here is the time your customer support team needs to respond to a client. The longer you make your customer wait, the sooner they will switch your brand. Brand stagnation. This issue and the next one both belong to brand fatigue. This phenomenon means that clients are tired of a particular brand. Stagnation implies a company that focuses only on producing one product and does nothing to optimize and improve it. As a result, customers switch to a brand that continually innovates to meet their clients' needs and preferences. Competition incentivizes brands to develop and improve. Desire to conquer all niches. This problem also belongs to the category of brand fatigue. Companies that enter almost every market scare away both prospects and loyal clients. Such dilution makes companies shift their focus from their main product, which made them successful. Recall a brand that produces carbonated soft drinks. Bet, you think about Coke. Perhaps, this is what makes this brand successful. In the end, it's impossible to succeed in everything. Now that you know the reasons why your clients can switch your brand, we'll share some tips that will help you fight and prevent this phenomenon. How to Prevent Brand Switching Be clear with your unique value proposition Invest in customer retention Provide personalized communications Build a winning customer support team Work with negative feedback This section will offer some tips that will help you both prevent and fight brand switching. Following them will contribute to building customer loyalty. Be clear with your unique value proposition. UVP is what makes your brand stand out among competitors. It will help you persuade your clients that your product is the best decision. To create it, identify your clients' pains and needs and the product that will solve them better than your competitors' alternative. Be ready to explain your benefits when customers will resent the price increase. Unveil the value they will receive paying your brand more. Invest in customer retention. Customer retention allows brands to get higher revenue, increase sales volume, collect customer information, and build long-lasting relationships. To retain clients effectively, you need to set expectations, create a loyalty program, share killer case studies, ask customers for feedback, and use it to improve your products and customer service. Provide personalized communications. People love brands that approach each client individually. Carry out segmentation to create groups of clients with similar needs and preferences. This method will help you craft personalized offers for them and provide the best customer experience. For example, LIKE.TG allows users to collect personal data about clients via subscription forms to send segmented and personalized email campaigns. As a result, you'll get more sales and build trustful relationships with your audience. Build a winning customer support team. Since customers deal primarily with customer care agents, they judge the brand accordingly. The person who is in charge of conflict resolution is your best card. Your team should be close-knit, helpful, and proactive. For the best customer experience, make it work 24/7, speak the language of every client, and be able to answer immediately. Work with negative feedback. No matter how hard you try, you will definitely receive negative reviews. 57% of clients will switch a brand if it doesn't address the negative feedback. Sad but true. You can use a service that looks for brand mentions across any platform. Thus, once you meet a negative review, pass it to the person responsive and do your best to satisfy your customer. Depending on what went wrong, you can offer a discount for the next order, free shipping, or a special gift. Never let dissatisfied clients go. And now you know why customers can switch a brand and have a list of effective tips to prevent and fight this. Make use of LIKE.TG services to build strong and lifelong relationships with your audience.
Brand tagline
A brand tagline is a memorable, unique, and catchy phrase that highlights a specific aspect of your company and instantly evokes the image of your brand in the minds of consumers. It helps you remain top of mind among your existing customers, draw the attention of potential clients, and increase brand awareness. In this article, we’ll unveil the importance and examples of a brand tagline. We’ll also uncover the difference between a tagline and a slogan and the steps to create a powerful tagline. Why is a brand tagline important for a company? A catchy brand tagline enables you to drive the attention of prospects and communicate your product’s benefits. It helps your company stand out among dozens of competitors. A well-crafted tagline allows you to give your target audience a clear understanding of your brand and offer. It provides your business with an identity and values you will carry during your company’s existence. Taglines help build associations with your business and evoke the image of your company in the mind of consumers. Since taglines are public relations focused, they enable you to establish brand awareness without the intention to promote your product. With a brand tagline, you can choose a specific aspect of your business that you want to share with your audience and convey it to your customers. As a result, you get increased awareness, recognition, and reach. Now that you know why a brand tagline is essential for a business, it’s time to explore the difference between a tagline and a slogan. Since there’s often a misinterpretation of these two terms, we need to unveil their peculiarities in detail. Brand Tagline vs Slogan In this section, we’ll review the main differences between the two marketing concepts in terms of purpose, word count, development, and duration. Let’s jump into the features of a tagline and a slogan. A brand tagline is a memorable and catchy short phrase that describes a specific aspect of your company and drives brand awareness. It allows your brand to stay on top of consumers’ minds and catch the attention of prospects. Brand taglines are timeless since they describe the aspects of a business rather than focus on a specific product or campaign. Marketers develop taglines in the early stages of business development and during rebranding. So, they stay constant during different customer journeys. Let’s take Nike as an example. Its viral ‘Just Do It’ short motto refers to every product and event Nike develops. A slogan is a statement or phrase that catches people’s attention and promotes a brand’s product. This statement usually covers the mission and reasons to exist. Slogan helps your business stick in consumers' memories. With slogans, business owners try to appeal to the target audience and persuade potential clients to purchase. These phrases and statements are focused on making a sale. Usually longer than taglines, slogans are used for one product or marketing campaign. Let’s take M&M and its slogan as an example. ‘Melts in Your Mouth, Not in Your Hands’ phrase is quite long and product-focused. It conveys the benefits of a product and encourages purchase. Now let’s proceed to the next section to find out how to create a powerful tagline. Once you decide to do it for your business, consider using this short step-by-step guide. How to write a powerful brand tagline? Although a brand tagline usually consists of several words, you still need time to make it unique, catchy, and meaningful. In this guide, we’ll show you how to write the right motto for your brand. Determine your brand identity. Brand identity is one of the vital aspects of your brand. If you haven’t developed your identity, you should start with it first. If you have it already, communicate the peculiarities of your company in your brand tagline. Make sure to create a statement that summarizes your offering and all the elements that shape the image of your business in consumers’ minds. You should have the following statements: value proposition, business philosophy, the key attributes of your offering, and your brand persona to develop a powerful brand tagline. State the value your business ensures. Outline your product and the value it brings to customers. You need to deliver something useful, unique, and beneficial. Make sure that your product stands out from the competition. Outline several points to determine the right value proposition: the product you offer, your target audience, and the benefits consumers obtain after using your product. Be brief when identifying these aspects. Define the things that make you unique. The next step involves determining your differentiator, which makes you different from other businesses. Be specific in the benefits you provide. Some companies position themselves as low-priced stores with high quality, others as luxury brands that provide products others don’t have. Find your niche and define your special characteristics. Outline the reasons why customers should choose you over other businesses. Make a brief statement of the previous facts. Now you need to make one statement from all the information you’ve written down before. Your main task is to make it as short and clear as possible. You need to include the most specific words that perfectly describe your brand and product. Make sure that people associate them with your company when they hear the statement. Use your team’s creativity. Your marketing team will always come to the rescue when you need it. Try brainstorming to write down the best ideas for your future tagline. You should create something unique, memorable, catchy, and benefit-driven. Pay attention to all statements and put them on the list, then choose the perfect one for your business. Now that you know how to create a memorable tagline, it’s time to review the examples. In the next section, you’ll be able to grab some inspiration. Examples of Brands with Catchy Taglines Once you are ready to write your tagline, you need to ensure that it unveils the value of your brand with seven words. We’ll uncover several catchy brand taglines you can recognize without seeing the brand name. Let’s explore them to have you inspired. Expect More. Pay Less Target provides everything from groceries and essentials to clothing and electronics. The tagline uncovers the shopping experience with its stores and assures that its customers pay less for good quality. So, people don’t need to search for stores with lower prices. Congrats, now you know what a brand tagline is and why it’s essential. Hope that our guide and examples will inspire you to write a powerful and catchy tagline for your business.
Brand value
Brand value is the financial worth of a company. It influences the revenue of certain businesses and markets and corresponds to customers’ awareness of a good. In this article, we’ll review the importance of brand value, find the difference between brand value and brand equity, and get to know how to measure brand value. Why is brand value important? Entrepreneurs are ready to spend millions of dollars on building brand awareness to make customers recognize their brands and purchase from them. Brand value influences the revenue of certain companies and markets. If customers appreciate one particular brand and often buy its goods, this company usually obtains a higher ROI. Moreover, if brands within a market have high customer loyalty, this can discourage new companies from entering such a market and increase the existing firms’ market share. To make a decision, new brands gather data and analyze their market to decide whether it’s worth taking this step. Brands are intangible assets, yet they carry financial value. That’s why knowing brand value is essential when we talk about investments and whether stakeholders should consider them. Companies need to pay attention to brand equity (what consumers think about a certain brand and how they perceive it) to raise their brand value. Now that you know the importance of brand value, let’s proceed to the next section to compare two essential measures that often evoke confusion. Brand Value vs. Brand Equity The two measures we’ll review in detail are crucial for every business, yet they are sometimes misinterpreted. Let’s start with brand value to make everything clear. Brand value can be defined as a cost of a particular company. Business owners should calculate how much it costs in the market to find this measure. Simply put, it is how much money someone would pay to purchase a particular business. This metric helps to be aware of the directional changes, namely whether a company is gaining value or losing it. With this information in mind, entrepreneurs can decide to change their strategy or improve their marketing campaigns. Each company has to raise brand equity to improve brand value. Let’s take Tide, for example. This brand of laundry detergent is more famous than other smaller companies. The money Tide invested into marketing, creating brand awareness, and customer loyalty enables the company to increase revenues significantly. Brand equity is the value a business obtains from its name and recognition. Brands should provide their customers with products of superior quality that are easy to recognize and memorable to create this value. As a result, although consumers can purchase such products from competitors at a lower cost, they are ready to pay higher prices. Customers do it because they want to buy goods or services from brands they love, trust, and admire. Brand equity consists of consumer perception, negative or positive effects, and the resulting value. It influences the sales volume of a certain brand and its profitability. The difference between these two essential measures is clear, so it’s time to move to the next section to review how to measure brand value. How to Measure Brand Value There are different ways to measure brand value, and you just need to choose an approach that makes the most sense for your company’s identity, situation, and goals. Market-based valuation. Using this method allows you to define the value of your brand based on the market climate. The easiest way is to determine how much similar companies cost on the market. If you want to have a clear picture of your brand value, you can also pay attention to other market measurements (for example, stock performance). Cost-based valuation. To find a necessary measure, you need to calculate the costs spent on creating and developing your company. You can easily estimate it by adding up all the expenses from the beginning till now. Remember to include your investments in marketing, salaries of employees, contracts with branding agencies, trademarks, and more. As a result, you will know how much money you’ve invested in your business. However, it can’t show your current brand value accurately. Income-based valuation. This approach focuses on the money your business generates. Pay attention to the financial streams of your brand, such as income, cash flow, cost savings, and future revenues, and evaluate them. Net promoter score (NPS) valuation. NPS is a measure that shows whether your customers can promote your brand. If you want to calculate your NPS, you need to ask customers whether they will recommend your company to people they know and let them rate it from 0 to 10. This way, you’ll determine how many consumers know, trust, and like your brand. It’s evident that each of these approaches has pros and cons and that all of them will bring you different results, which is fine due to the intangible nature of brand value. Each of the methods enables you to obtain information that will help you adjust your brand strategy so that your company can prosper.
Brand voice
A brand voice is a way a company conveys its central values, principles, and style of communication with customers. It helps businesses stand out from the competition and establish their presence in the market. In this article, we'll unveil the importance of brand voice and compare brand voice with brand tone. We'll also find out how to create a brand voice for your company and explore several excellent examples. Why is brand voice important? Brands need to be heard to establish strong relationships with their target audience. A clear brand voice enables people to get acquainted with a company and understand it better. What's more, an effective brand voice strategy allows businesses to start a dialogue with their consumers. With the help of brand voice, businesses can demonstrate their main values and goals successfully. A brand voice is necessary for conveying the right brand personality that helps customers identify a company and motivates them to perceive it positively. It can guide a brand's target audience through its culture and qualities. A strong brand voice is a must if a business owner wants their brand to be recognizable. After a company increases its customer engagement, its owners can evaluate the type of audience they engage with. Afterward, this business can deliver more relevant content, determine its suitable communication style, and meet customers' needs. Strong relationships with consumers allow brands to improve their organic traffic and deliver the right messages to their target market. Now that you are aware of the importance of having a brand voice, it's time to make the difference between brand voice and brand tone clear since these two terms are often confused. Brand Voice vs. Tone Although some people use the two terms interchangeably, they suit different situations and purposes. Let's discuss the characteristics of both brand voice and brand tone to be able to differentiate them easily. A brand voice is a reflection of the values you stand for. They communicate your brand personality. Brand voice defines the way you share your point of view, values, and goals with your customers. It helps businesses stand out and enables customers to recognize a certain company. A brand tone is a way a brand communicates with its customers. It encompasses the style of communication, certain word choices, and emotional tone. A tone can change depending on the situation. Therefore, you articulate your brand voice using your brand tone. Now when the difference between the two terms is clear, let's proceed to the next section to find out the steps necessary to develop an exclusive brand voice. How to Create Your Unique Brand Voice You need a strong brand voice to promote your product across all marketing channels and stand out. We'll now review the steps that will guide you through the process of developing one for your business. Develop your mission statement. Your company's personality should convey its principles clearly to communicate your message to customers seamlessly. By reviewing your mission statement, you can ensure that it reflects your fundamental values. Afterward, you can easily choose the right words to communicate your messages clearly. Revise existing content. If you already have a website and channels that promote your brand, it's time to revise your content. By analyzing your website, blog posts, ads, and social media posts, you have an opportunity to evaluate your brand's consistency. It will help you figure out whether your messaging suits the primary goal of your company. To find out what resonates with your customers the most, you need to look through the content that has the highest level of engagement. Run a poll. If your brand already has customers, you need to get to know them and the way they see your company. For this purpose, you need to conduct a survey asking your target audience questions that might help create an appropriate brand voice and messaging. Consider using special tools like SoGoSurvey or SurveyMonkey to create a professional survey. Try to gain more exposure by sharing your poll on social media and distributing it across the most effective communication channels. Create a chart. To make a consistent brand personality and brand voice, you need to create a special chart. Think of 3-4 words that represent your company's character and create a chart using them. The chart should include arguments that support the characteristics you chose and reasons they should be conveyed to the audience through different marketing efforts. Develop guidelines to maintain brand consistency. To make sure that your team produces consistent and high-quality content, you need to create strict guidelines you will stick to. This way, your company's departments will be able to comply with your standards and be consistent in different situations. As a result, you'll have a company that moves to success. It's time to get inspired by the examples below and create a unique brand voice. Inspiring Brand Voice Examples Brand voice allows businesses to consistently communicate their main ideas and messages. Communication is key to reaching your target audience and increasing your customer base. Let's now consider several great examples of brand voices that won people's hearts. Tiffany Tiffany is a bright example of elegance. The brand's team efficiently manages to communicate Tiffany's brand message by using a witty, classic, and elegant brand voice. You can notice that the company is consistent in its voice in social media posts and different advertising campaigns. The brand has a strong presence on social media due to its established tone of voice and its team of professionals. As a result, people are ready to pay a high price for Tiffany's high-quality and elegant jewelry. Nike Nike's "Just do it" slogan is probably the most recognizable. You can describe Nike's brand personality as powerful, exciting, inspiring, and spirited. The company manages to encourage athletes to reach their goals with the help of its leading brand voice. Harley-Davidson The motor company is famous for its strong and rough brand voice. It communicates its messages by using a confident, rugged, and strong tone of voice. Harley-Davidson speaks to its target audience, rebellious and bold people. With its voice, the brand succeeds in evoking confidence and encourages bold actions. Congrats, now you know the importance and examples of brand voice, how to establish a killer brand voice, and the difference between a brand voice and brand tone.
Branding
Branding is the process of shaping consumers’ perception of a brand after they interact with its story, messaging, product design, and culture. It entails associations and feelings customers have about specific companies. In this article, we’ll unveil the importance, goals, types, and examples of branding. Then, we’ll figure out how to create a branding strategy. Why is branding important? When using the internet, social networks, and messengers, consumers come across dozens of various brand messages every day. Powerful branding helps touch customers’ hearts and entice them to choose products that resonate with their problems, needs, and values. According to Zendesk, 87% of customers care about consistent branding. Companies should be ready to provide target audiences with unforgettable experiences and bring positive emotions to be recognized and differentiated from hundreds of other businesses. To attract more customers, a brand should trigger emotions that later shape their perception. If a customer prompts good associations, a company can gain a competitive advantage, have benefits over its competitors, and ensure customer retention and acquisition at a lower cost. Each brand strives to build a base of loyal customers. That’s why it employs different methods to make people appreciate and recognize this business and purchase from it again and again. Branding encourages entrepreneurs to do everything possible to establish a positive perception. It helps companies appeal to their customers through different platforms and build strong connections. To stand out from the crowd of new startups that appear on digital platforms every day, businesses invest in developing a strong brand that draws customer attention. Besides, with good branding, a company improves its brand recognition. Customers will appreciate and remember a brand that provides an excellent experience and leaves a wonderful impression. Such a brand deserves the trust of buyers. Now that you know about the importance of branding, let’s move to its goals. Goals of Branding It’s essential to understand that you can’t create strong branding without defining your primary goals. As a brand owner, you can strive to: build brand awareness; establish an emotional connection with customers; create a brand that stands out from the competition; gain customer trust; drive sales; improve customer experience; increase brand engagement; retain customers; acquire new clients; develop customer loyalty. It’s time to proceed to the main types of branding. 5 Types of Branding You need to choose the type of branding based on your main purpose. The most critical aspect here is to create a long-lasting positive impression on your customers. We’ve prepared five types of branding for you to explore, so let’s get started. Personal branding Nowadays, when people have more trust in opinion leaders rather than in businesses, there’s a point in developing personal branding. You can market your occupation as a brand and build trusting relationships with your target audience. Consumers need authenticity, innovative ideas, and exceptional experience, and personal brands can provide them with all that. Consider creating a personal brand related to sports, healthy living, coaching, or education since they are in the greatest demand now. Let’s take Ziva Meditation as an example. It was founded by Emily Fletcher, a leading expert in meditation. This famous woman managed to develop her brand and help many people with her books. Ziva Meditation allows people all around the world to enroll in courses online and improve the quality of their lives by reducing anxiety, obtaining confidence, improving memory, etc. Take a look at some of her courses. Product branding In a market crowded with similar products, companies should be ready to develop distinctive and unique visuals, packaging, logo, design, appearance, and form to make people recognize their brands. That’s why your brand needs a product with a strong identity to be successful. Use a distinctive color scheme, play with shapes, design, etc. You should also have a great logo, packaging, and messages to establish an emotional connection and make people recognize your product. The brightest example of product branding is the famous Coca-Cola Company. The main lesson from the brand you can take is to be consistent. You can see consistency in its logo, design, ad spots, commercials, and even bottles of carbonated drinks. In its campaigns, the brand communicates the same message and positive vibes across all available marketing channels. Retail branding To make the store look unique and recognizable, entrepreneurs ensure deliberate design choices of their layouts, light fixtures, decor, music, and even types of flooring. It also helps create a living brand experience for each customer who decides to visit a retail store. Hence, if you want to increase your customer retention, provide an excellent and exciting experience for those who visit your physical stores. Corporate branding This type of branding refers to design choices and ways to convey a company’s key values. It entails a mission, goal, price point, ideal customer, etc. Corporate branding isn’t only about a website and ads. It also includes the way your company communicates with charities, reacts to certain events, builds company culture, and organizes the recruiting process. Service branding Before selling your services, you need to show your knowledge and expertise in the industry. People should trust your company to choose it over competitors. Since service branding is based on your values, be ready to provide them to your visitors. Both online and offline businesses should think of engaging ways to interest customers and bring them unforgettable experiences and value. You can conduct special classes and webinars or create events that demonstrate your service at its best. Now that you know the types of branding, it’s time to walk you through several steps to create a branding strategy for your business. How to Create a Branding Strategy Identify and analyze your target audience Establish brand positioning Create a brand identity Plan your content strategy Develop a website Tailor your messaging Gauge and adjust To develop a branding strategy, you need to be aware of the necessary steps. Follow these steps to do everything right. Identify and analyze your target audience. If you want to achieve business growth and good profits, then your ideal customer should be clearly defined. Choose a specific segment of your clients that is interested in your product. Once you identify your main consumers, analyze them to understand their needs and priorities and create a message that resonates with their wants. Establish brand positioning. It refers to your brand’s image in the minds of consumers and the way they distinguish your company from others. Write a statement (three to five sentences) that explains the essence of your business. It should outline things your company does, your target audience, and special features that make you different from other brands in your industry. Create a brand identity. If you want to reach more customers, you need a strong brand identity. Develop your brand elements like logo, name, and tagline so that customers can build associations with your company and remember it. Remember, your company’s name shapes the first impression on customers and lets them understand your offer. First of all, use brainstorming to obtain as many great ideas from your team as possible. Secondly, choose clear and easy-to-remember words. Thirdly, create a unique, short, and clever name. To design a logo, you should understand the purpose of your business, know your brand identity, and select colors and style that correlates with your brand name and product. Don’t forget to create a tagline: keep it short and simple, tell a story, and mention your offer. Plan your content strategy. You need valuable educational materials to attract, nurture, and qualify your leads. That’s why you should be ready to provide your future customers with informative and unique content. It helps improve your reputation, gain visibility, and attain brand awareness. Develop a website. Nowadays, an online presence is a must since it has a huge impact on a brand’s success. However, some entrepreneurs don’t realize the significant role a website plays. You should have a good site at least so that customers can explore your products or service before purchasing. Creating a high-quality website and managing it properly allows you to improve credibility. You can stand out among competitors by developing a good-looking website that conveys quality information to visitors. Besides, you can also showcase your brand, generate leads, and boost organic traffic. Tailor your messaging. To communicate your message effectively, do it with the help of your brand personality and a unique tone of voice. You should also understand what message to deliver to your target audience. Besides, you need to know the result you want to achieve after a customer receives your message. Hence, try to do your best to build strong branding. Gauge and adjust. The last brand development step includes tracking your progress. At this point, you can get to know whether a strategy goes according to the plan. Monitor the website traffic and your key metrics, including the number of leads, opportunities for partnership, new customers, and more. They will help you assess the reputation and perception of your brand among customers. As a result, you’ll be able to improve your company and the emotions it evokes in consumers’ minds. Now let’s walk you through some examples to get inspired. Examples of Powerful Branding A company with a strong branding strategy differs from its competitors and succeeds in connecting with its target audience. Let’s review several examples of powerful branding. Drift This sales technology company’s teams pay special attention to in-person interaction since they believe that it is critical for an effective selling process. Besides, they have published a book about the company’s culture and managing style. Its key message is that this brand prioritizes people over efficiency. Uber The company knows customers’ needs and can take them to any place they want. Uber’s online app simplifies the problem of finding a car and connects users to their driver in any part of the world. Perhaps every person who uses ride-hailing platforms can recognize Uber from its logo, design, style, excellent user experience, and other essential elements. Global Uber helps people not to get lost or confused if they don’t know how to get to a certain destination. Congrats, now you know that to achieve success in your industry and become a leader, you need to shape a positive perception of your brand. Leverage our step-by-step guide to create a great branding strategy and impress your audience.
Brazil Wa Number Filter Software
Brazil, as the second-largest region in the world for WhatsApp usage, has a daily per capita usage far exceeding the total per capita usage of many other countries. Using WhatsApp for communication and business negotiations has become deeply ingrained in the social practices of many locals.In such a favorable communication environment, if you want to conduct global marketing and promotion in Brazil, using WhatsApp for related marketing promotions is an excellent method.This software is different from other social communication apps. WhatsApp accounts are closely tied to phone numbers, and registration is only possible through a phone number. Every WhatsApp user has at least one real phone number, which implies that each phone number essentially represents a corresponding WhatsApp user.If we want to market in this region, we only need to acquire a large number of local phone numbers. Fortunately, we have a method to achieve this: using LIKE.TG Wa Filter!LIKE.TG Wa Filter can help you generate local numbers according to the area or country code and filter out whether these phone numbers are registered on WhatsApp. This helps us quickly organize phone numbers suitable for WhatsApp marketing.In addition to filtering whether phone numbers are registered on WhatsApp, this software can also filter out whether users have avatars or signatures and display this information to us. This allows us to categorize and export lists conveniently for subsequent use with other marketing software.LIKE.TG Wa Filter is an excellent WhatsApp auxiliary software. It can help you generate and filter which phone numbers are registered on WhatsApp and detect the corresponding WhatsApp account information through the most basic and secure generation and filtering operations, providing you with a continuous stream of users for your marketing.
Brazil whatsapp efficient number filter software
The methods you mentioned for WhatsApp promotion in Brazil are relatively practical, and the use of supplementary software such as Brazil whatsapp efficient number filter software can help in the process to get the cell phone numbers of the targeted users more efficiently. These software improve the accuracy of the push by customizing the generation of cell phone numbers and automatically detecting the presence of a user, helping to find matching cell phone numbers in a specific area.In a country with a large population like Brazil, there is a real need for a more targeted outreach strategy, as culture, needs and habits can vary greatly from region to region. By using number screening software, you can better understand the distribution, characteristics, and usage habits of your target users, and thus develop a more targeted promotion plan.Overall, in combination with tools such as Brazil whatsapp efficient number filter software, you can carry out promotional campaigns in the Brazilian market more flexibly, improve promotional results, and increase user conversion rates. In the process of promotion, it is also necessary to focus on the interaction with target users to understand their feedback and needs, and continuously optimize the promotion strategy.Keywords: brazil whatsapp efficient number filter software
Brazil whatsapp screening software
Brazil is the second largest WhatsApp region in the world, with daily per capita usage far exceeding that of many other countries, and it has already penetrated into every aspect of the daily lives of many residents.In such a good communication environment, if you want to promote this region, it is a good way to start with WhatsApp basic communication.Because this software is a cell phone number registration software, each user is at least a real cell phone number, and in turn, each cell phone number basically represents a corresponding user. We only need to have the corresponding cell phone number can be on that area of publicity and promotion.Said out feeling is very light, but how to get the local people's cell phone number? This is the main event of the day, the use of some auxiliary software can help you solve this problem, such as WhatsApp Filter Assistant.WhatsApp Filter Assistant is a software that allows you to choose a region to automatically generate a cell phone number for you and detect the presence of users, its main role is to help you find the number of cell phone numbers in a certain region is registered in the software or users who meet your requirements, to achieve the precise push in order to increase the conversion rate of users and to achieve the situation of saving energy.Brazil is a country with a large number of people and different needs, so find the right direction according to the actual situation there to realize the promotion you have in mind.
Brazil WhatsApp Sifting Number
Brazil is the second largest WhatsApp-using region in the world, with daily per capita usage far ahead of many other countries, and is deeply embedded in the daily lives of its residents. In such an active communication environment, WhatsApp is the ideal entry point for promotional efforts.WhatsApp, an application based on cell phone number registration, guarantees that each user is real, and each cell phone number basically represents a potential user. With the right cell phone number, we are able to promote our campaigns with precision in the area.While this sounds easy, the key question becomes how to get the cell phone numbers of the locals. This is the focus of today, and some supporting software can solve this problem.LIKE.TG WhatsApp number filter software is able to automatically generate cell phone numbers based on the region you choose and automatically detect if a user has already registered. Its main function is to help you find users who have registered the app in a specific region or meet your needs, so as to realize precise push, improve user conversion rate and realize labor-saving promotion.Brazil is a country with a large population and different needs, so finding the right promotional direction according to the actual situation will help you achieve the promotional goals you have in mind.
Build A Customer-Centric Business Model For Tomorrow
The New Generation of Consumers: Gen ZsToday, the majority of online and offline customers consists of Millennials and Gen Zs, with Alphas on their way. By 2026, Gen Zs will have massive spending power, outgrowing Millennials.This generation is raised by the Internet, social media, and technology. They are practically born with a smartphone in their hands —it's no wonder customer expectations are very high. According to research, 85% of Gen Zs see online shopping as an experience rather than a transaction.You’d be surprised by the buying motivations of Gen Z. This new generation of customers chooses products that help express their individuality. Personalization is key: Gen Z customers are willing to pay more for targeted products for their individual needs. Moreover, they look beyond products and services, researching the company's values and social causes. Gen Zs won’t buy products and services from brands that don't practice what they preach.Growing up with the Internet, Gen Zs are accustomed to having information at their fingertips. This generation prefers using non-company guidance (such as Google Search, YouTube, or Reddit) to resolve their issues independently, even if they have the option to contact customer service. Interestingly, they even turn to social media for financial advice.The Customer At The Heart of Your BusinessWe must realize that customer expectations are ever-changing. Customers only buy from companies that align with their values, offer a great experience, with products and services targeted to their individual needs. For many companies, this is not easy to achieve.To build a customer relationship, you need to focus on what the customer wants and needs and how he or she prefers to interact with your business based on customer feedback. Becoming customer-centric requires a 180-degree change in how your entire company thinks and operates. Every employee should put the customer at the heart of your business.This shift is more than just offering personalized customer service or sending tailored offers. You have to understand and help customers throughout their entire journey, building and cultivating a long-term relationship with them. Forrester expects customer-centric business models to yield at least 700% ROI over 12 years, resulting in businesses optimizing long-term business goals and sustainable growth.How To Create a Customer-Centric Business ModelAs mentioned above: becoming customer-centric is not easy nor fast. It’s a transformation journey. First, you have to stop thinking inside out and think like a customer. What are their wishes? What do they want to achieve? Then evaluate how your company can implement these thoughts into action.Here are five tips to start your business transformation:1. Get to know your customers.To become customer-centric, you have to focus on the type of customer relationships that you want to provide and understand what they want and need. Get in touch with them, listen, and ask for feedback. With these valuable insights, you can further optimize your company's business strategy. You might even get new ideas or extend your service, enhancing your customer experience.2. Build an authentic brand.What does your company stand for? What is your company's mission? Is this reflected in all your communication? Evaluate your brand strategy and ensure customers resonate well with your brand. Shared values are the basis for a great relationship. Express your values on your website, on your social channels, and in conversations with employees and customers. 3. Be transparent.Sharing your values is step one, but acting on them is step two. Ensure your organization believes in what it stands for and acts upon them. Show your customers what you are doing and why you are doing so. Be transparent about your pricing and terms and conditions. It might be worth embracing automated and live chat platforms as customers are looking for information and support anywhere online or offline.4. Offer proactive, personalized service.In every relationship, communication is vital. Ensure customers get the service they expect: whether is self-service or assisted service. See every contact as a relationship-building opportunity. Engage with customers one-to-one and help where you can, as soon as possible.5. Commit yourself.A transformation won’t work if you don’t commit yourself. You’ll have to get the entire organization involved. Develop a strategy with achievable goals. Unsure on where to start? Our advice: start small and work your way up with your team with the right solutions.Customer Service as a Starting PointYour customer service team knows your customers best. Transforming your business into a customer-centric company starts with customer service. They are the ones interacting most with your customers. They can express your values and be the face of your brand. We believe this transformation will reshape customer service into a revenue-generating discipline.
Build an Agile Data Warehouse with an Iterative Approach
If you have had a discussion with a data engineer or architect on building an agile data warehouse design or maintaining a data warehouse architecture, you’d probably hear them say that it is a continuous process and doesn’t really have a definite end. And that, in essence, is pretty much the truth. A successful data warehouse design generally uses an agile approach, iterative development methods that ensure delivering quality insights to end-users based on current business data. Fortunately, cloud data warehouse providers, like Microsoft Azure and Amazon Redshift, offer rapid flexibility and scalability options that make adopting this approach relatively easier than the rigid traditional frameworks. And consequently, having a constantly evolving architecture means you will have access to accurate, up-to-date data to fuel your analytics, allowing teams and departments to meet their respective goals. As Geoffrey Moore rightly said: “Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” So, how can you build your own agile data warehouse design, how does this iterative data warehousing solution work, and what results can a data warehouse team of engineers and business analysts expect from it? Steps to Build a Data Warehouse Creating a More Adaptable, Responsive Data Warehouse Infrastructure In an iterative development model, the data warehouse is in a constant state of improvement and evolution. Instead of creating an architecture that answers all the queries on day one, your team focuses on the information that matters to your business users the most. You need to prioritize what’s important, put them into small manageable segments, and then take several rounds to modify your data warehouse architecture based on your business requirements. To achieve this, data teams work in multiple sprints and cycles, making changes to the ETL flows, dimensional models, and other data processes after taking feedback from business analysts and other stakeholders. After every cycle, continuous feedback ensures that these implementations provide a true picture of business performance and effectively address pain points and gaps. Build Your Data Warehouse From Scratch within a matter of days - 14-day Free Trial Try It Now! What do you need to build an agile data warehouse? Aside from a dedicated team of data architects and analysts, you’ll essentially need a data warehousing tool that offers a codeless development environment to facilitate rapid changes, allowing you to kick the rigidity out of the architecture. Main Components of LIKE.TG’s Data Warehouse Builder With that said, almost any organization can deploy an agile data warehousing solution, provided that it has the right technology stack fueling the initiative. In essence, a data warehousing tool should provide: Source data modeling capabilities that can easily map and build relationships among your data sources Dimensional modeling functionality that can help determine facts and dimensions based on the source data and generate the schema and tables that would fit into your destination warehouse A high-performance ETL engine to simplify and accelerate data aggregation and offer an array of transformation options, like normalization, denormalization, merge, join, and more The option to switch to ELT or pushdown mode to reduce time to transform and access business data quickly Data quality modules to ensure each byte of data meets the quality standards of your organization A wide range of web applications, databases, and cloud connectors to connect and bring your business data to your data warehouse Slowly Changing Dimensions (Types 1-6) to control how different data fields are populated in database tables Support for OData service to provide secure ways to end-users to access data for reporting and analyses This is not an exhaustive list but just an overview of the major features and functionalities required. Now, you may find many solution providers that patch together several tools and build a customized package to close the functionality gaps. However, the recommended way is to opt for a unified platform that checks all these boxes to meet your data warehousing needs. Discover best practices to manage high volume data warehouses Download Whitepaper Okay, Sounds Great. But Why Should I Consider This Approach? Well, here is why: The main purpose of any agile data warehouse design implementation is to provide answers backed by trustable data based on the current business scenario. But the problem is that growing companies acquire new data sources and make changes to the information flow within apps and databases to match the pace of their increasing business needs. All these new sources and structural updates naturally have to be factored in the existing data models and reflected in the centralized repository to supply accurate, trusted data to end-users. As such, the iterative approach follows the agile methodology that allows you to design, develop, and deploy the most flexible, result-oriented architecture to build your enterprise data warehouse. You can easily include new data streams without having to revisit or rewrite ETL scripts, and that too in a matter of a few hours, if not minutes. That’s largely because modern data warehousing tools provide a code-free development environment and end-to-end process automation, allowing you to make quick changes to your flows and build better ETL processes. Not only that, you can enjoy the benefits in various scenarios as well. Whether it is planning and strategizing the data warehousing process, deploying prototypes to test its feasibility, or performing ETL testing to ensure consistent results, this agile methodology facilitates the development process at every stage. Perhaps, the real value of this approach is seen in the business benefits organizations can yield with its implementation. These include but not limited to: Faster results to meet end-user Data Warehouse business intelligence (DW BI) & analytics requirements Better alignment with the evolving business needs Ability to speed up prototyping and feasibility analysis Lower TCO due to streamlined development processes Higher quality, up-to-date insights into robust decision making Reduced project complexity due to smaller, more manageable cycles The ability to identify shortcomings faster, leading to better risk management Greater transparency into the progress, performance, and challenges in each iteration Supercharge your BI initiatives and accelerate time-to-insight journey Get Started A Solution that Fits the Bill “The traditional architecture is much too slow. We no longer have the luxury of two to three months. We need to be able to tell users, ‘We can have that for you — in two to three days.'” – Rick van der Lans From source to insights – 7 steps And this is where modern data warehousing solutions, like LIKE.TG DW Builder, come in that are known to cut down development time significantly through end-to-end automation. It provides a unified data warehousing framework that enables a business to go from gathering requirements all the way to analytics via direct integration with data visualization software. Interested in creating your own data warehouse based on an agile, iterative development method? Take the first step and get a personalized live demo of LIKE.TG DW Builder.
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