Marginal utility is a measure that defines the additional satisfaction a customer receives from one more unit of a product or service. It helps companies determine the number of products a consumer is eager to buy and assess how satisfaction influences consumer decisions. In this article, we’ll find out the importance of the metric, check out the types and examples, and get to know how to calculate marginal utility. Why is the law of diminishing marginal utility important? Knowing the marginal utility allows companies to be aware of customers’ satisfaction or happiness with a certain product. This is because the level of fulfillment shapes consumers’ future purchasing decisions. If the measure indicates a high level of satisfaction and product success among buyers, it means that people will continue buying from a brand. That’s why a company can consider making deals with more suppliers and reaching new locales. A business owner should never forget the law of diminishing marginal utility. According to this law, the utility of a product decreases with every consumption of a product’s additional unit. Because of this, you can also see that customers are ready to pay less for each extra unit, which means that they become less satisfied with every additional consumption. Marginal utility is leveraged in progressive taxation systems. Companies use it to analyze customer behavior, identify market trends, and decide on productpricesand innovations. Now that the importance of marginal utility is evident, let’s walk you through the types of this measure. Types of Marginal Utility Consumer behavior and decisions are the two main things that influence the type of marginal utility you obtain as a result. Let’s review each type in more detail to see how customer happiness affects it. Positive marginal utility.You can see this type of marginal utilitywhen an additional item brings happiness to a customer. Say, there’s a person who loves to eat cakes, so when they eat an extra slice, theywould enjoy it and get some positive emotions. Zero marginal utility. When this type occurs, it indicates that an additional product didn’t manage to bring some more satisfaction to a consumer. For example, when a person eats two hamburgers and feels full, they wouldn’t enjoy having a third one. Negative marginal utility. This indicates that if a customer consumes too much of a product, an extra portion might even harm their health. Say, if a person ate two slices of an apple pie, they could feel sick after the third one. Time to move to the calculations. How to Calculate Marginal Utility Companies and individuals widely use marginal utility calculations to give a qualifiable worth to their products and services. With its help, they gauge the success of a particular item and adjust their production. Although some companies leverage complex estimations to figure out the measure, you can calculate it by using a simple formula you see below. Now let’s see the steps in detail to learn how to find the necessary measures. Find the first total utility. To find an average measure, a manager needs to determine the total utility of a customer’s first visit. Total utility is the level of customer satisfaction from consuming a product or service. You need to sum up the prices a consumer is willing to pay for the first and each additional product to obtain the total utility. Search for the second total utility. Analyze the information you have about the second visit. Pay attention to the sum of money a customer is ready to pay for your products and use the same approach. Add all the prices together to obtain the second total utility. Calculate the difference. Once you figure out the total utilities of the visits, collect them to calculate the difference. The result you obtain will be the measure you need to use in the formula. Estimate the difference between the number of goods. After obtaining totals, you need to sum up the purchased goods from the first visit. Do the same for the second visit. Afterward, subtract the totals from each other to get the second measure — quantity of goods difference. To understand where to start, let’s look at our example first. Marginal Utility Example Let’s imagine that there’s a very hungry office worker who decided to go to a cafe with veggie burgers on its menu. Although one veggie burger costs only $3, this visitor can even pay $6 for each. Therefore, the utility worth of one burger will be $6. During their stay in the cafe, the worker is eager to eat two burgers. Since this person already knows that they will be full after the first veggie burger, they are ready to pay $4 for the second one. As a result, the utility cost decreases. To find the total utility, we need to sum up the prices the worker is willing to pay. Total utility (1) = $6 + $4 = $10. During the second visit to the cafe a month later, the worker wants to eat four burgers. After paying $6 for the first veggie burger, they decide that the second burger is only worth $5 because they don’t feel so hungry anymore. After they eat the second one, they would only pay $2 for each next burger. Total utility (2) = $6 + $5 + $2 + $2 + $2 = $17. Let’s find the total utility difference = $17 - $10 = $7. Quality of items difference = 5 - 2 = 3. Now let’s estimate marginal utility: Marginal utility = 7 / 3 = 2.3. Hence, the marginal utility shows the level of satisfaction a customer can obtain from consuming an additional product or service. A consumer stops buying additional products when the price is higher than their marginal utility.

Live chat support is a customer service channel enabling customers to connect with customer support agents in real time once they need specific assistance or help. Users can find live chat support on companies’ sites or download special applications. After engaging in a live chat, clients receive instant help without making a call or sending an email. In this article, we’ll uncover why you should use a live chat for customer support, review 14 ways to use a live chat, show you how to create a live chat widget in LIKE.TG, and unveil some excellent examples. Why should you use a live chat for customer support? There are many reasons for using a live chat for customer support, including real-time assistance, multitasking for agents, and client convenience. In this section, we’ll review each benefit of a live chat in more detail, so let’s jump in. Real-time assistance. With a live chat, your customers receive immediate real-time help. A live chat prevents clients from waiting for hours, as they can do during calls or emails. As you know, response time influences customer satisfaction, and live chat will only positively impact this indicator. Moreover, it can help you positively influence your prospects' purchasing decisions. You can provide all the necessary information to convince clients that your product is valuable and useful. Multitasking for agents. Live chat allows you to improve the efficiency of your customer support reps. With its help, agents can manage multiple chats simultaneously, meaning your customer support team solves problems faster. As a result, they help more people in a day, and clients remain happy with your brand. Customers' problems are solved while your customer support agents’ workload is reduced. Client convenience. Live chat is about convenience and efficiency for clients.They don’t need to wait hours to get attention to their issues. Customers can visit your company’s website anytime and receive assistance in real-time without waiting and getting annoyed. Cost-effectiveness. If we compare live chat with traditional phone calls, we must admit that live chat is more cost-effective for companies. Using a live chat can reduce the number of customer support agents in your team. Live chat helps you manage basic inquiries on autopilot and connects an agent only when a user asks it. That’s why you don’t need a large team of agents to handle all issues. It differs a lot from phone call support, where it’s a must to have many agents to answer all calls in time. Availability 24/7. You can set up the working hours of your live chat, including working around the clock. Depending on your preferences and customer needs, you can support customers anytime by making your live chat available 24/7. If you have a worldwide audience living in different time zones, having live chat online is a must. Higher customer satisfaction. A live chat has the immediacy and responsiveness all clients require. In turn, it positively influences customer satisfaction. If you manage to solve issues quickly and effectively with a live chat, it will help you boost satisfaction and customer retention. Remember, customer support impacts customer loyalty, repeat purchases, and returning customers. Better communication. A live chat is a great alternative for people who prefer to avoid having phone conversations on specific technical issues or other problems. Text-based communication is the best solution. It’s more accessible, clear, and easier to understand. Customers can communicate their problems, and reps provide accurate and specific answers. Analytics and insights. Since live chat services often come with integrated analytics, you can receive comprehensive insights into customer behavior, common issues, and the overall performance of the support team. Afterward, you can use this information to your advantage when incorporating improvements. Now that you know the reasons to consider implementing a live chat for your customer support, let’s proceed to the most effective ways of using a live chat. After exploring the next section, you’ll be able to figure out the benefits your customer service can reap. 14 Ways to Use a Live Chat for Customer Support With a live chat, you can interact with users in real time, yet there are other reasons to implement this valuable tool. In this section, we’ll unveil 14 ways to apply a live chat for customer support, so let’s dig in. Instant problem resolution. Consider using a live chat to answer customers' urgent questions quickly. Since live chat can function 24/7, you can provide your users with solutions to common issues related to your product or service. By guiding them through troubleshooting steps, you’ll improve satisfaction with your brand and boost customer retention. Order management. Live chat is a perfect channel for order management. If customers have questions or problems with their orders, they can start a live chat to find out some information, ask for solutions, and make modifications. Consider using a live chat to guide your clients through various processes like delivery tracking, cancellation, exchange, refund, etc. Exchanges and refunds. Use your live chat to manage exchanges and refunds. It will help you reduce the workload on your team and automate repetitive processes related to exchanges and refunds. You can set up your live chat to receive exchange and refund applications on autopilot. In case of approval or refusal, the system will handle it. Pre-sales inquiries. Consider using your live chat for pre-sales recommendations. Users can ask you to provide them with product information, pricing details, and other pre-sales questions. Train your live chat to answer those questions and quickly send all the necessary details. It will help you increase the chances of new deals. As a result, conversion rates will improve. Order tracking. Let your customers track their order status, delivery information, and other essential details through the chat. It will help them find out when the order will arrive and make sure that it’ll be delivered to the right location. This prevents clients and your business from having problems with the wrong delivery point, payments, and other issues. Technical support. Your team should use live chat for technical support to address technical issues that your clients might experience. Provide your customers with guides on software installations and assist them in configuring products. Customer support agent handoff. When customers face complex issues, consider adding an agent handoff feature. Add a “Connect to agent” button to ensure swift resolution of any issue, no matter how complex it is. Lead generation. Live chat is a powerful tool for lead generation. Consider setting up triggers based on time spent on a page and specific user actions to initiate a chat and offer assistance. By asking leads open-ended questions, you can understand their needs and recommend relevant products. If you manage to provide prospective customers with their perfect products, you can convert them into buyers. Lead qualification. Consider using live chat to qualify leads. By incorporating pre-chat surveys and behavior-based triggers, you can collect information about prospects and determine whether they match your buyer persona. All the gathered data will help you follow up with qualified prospects and make them your clients. Bookings and reservations. Use live chat for your service-based services. Allow customers to make reservations and bookings on autopilot. It’s fast and easy. Consider setting up your live chat to provide information about availability for rooms, tables, or event spaces in real-time. It’ll guide your clients through the reservation process, preventing double bookings or missed reservations. Product recommendations. Live chat can become a product recommendation tool. Use it for recommending specific items customers are interested in, promoting bundles or packages, comparing multiple products clients consider, upselling, and cross-selling. Live chat can provide information regarding the best deals, discounts, and attractive offers. FAQs and knowledge base integration. Consider integrating your FAQs and knowledge base with a live chat on your site. Provide links to articles or guides answering frequent questions. This way, users can find all the necessary information and explore some more related topics. Feedback and surveys. Use live chat to gather information about customers’ experience with your company. You can send surveys and ask for feedback after clients perform specific actions on your site. Clients’ opinions on your product, service, customer support, and other business areas are essential. This data will guide you toward improving your company and making it the best customer alternative. Proactive engagement. Consider using proactive interaction with users. Invite prospects or customers to have a chat with you. Set up triggers to start the flow when customers spend too much time on specific pages and struggle with their choices. You can help them decide on the product or service they need and close more deals by offering assistance. Now that you know the areas to use live chat support, it’s time to find out how to create a live chat widget in LIKE.TG. How to create a live chat widget with LIKE.TG? In this section, we’ll uncover how to build a live chat widget with LIKE.TG. The process is very simple owing to the LIKE.TG ntuitive no-code builder. We’ll guide you through the setup so you can create it for your business. Let’s begin. Register or log in to your LIKE.TG account, then go to the "Chatbots" tab. Click the “Connect” button if you haven’t connected any channels before. If you’ve done this already, go to the "Manage bots" section and click the “Add bot” button. You can also click “Connect” next to "Live Chat." Connect your site LIKE.TG allows you to add a live chat to a LIKE.TG-made site or a third-party website. Adding a live chat to a site created with LIKE.TG Insert your project name, and choose your site, landing page, or course registration page designed in LIKE.TG. Click “Continue” to automatically add your project code to your site settings. Adding a live chat to an external site Insert your project name and a link to a site to add your widget. Click “Continue.” Copy the installation code after customizing the widget appearance. Personalize your live chat widget Configure the display conditions of your live chat widget. Choose an alignment and color scheme that matches your brand. Insert a title for your live chat header. You can also add a live chat description and a link to your privacy policy. Click “Next” to save the changes. Visit our knowledge base for a more detailed guide on building a live chat widget in LIKE.TG. Now that you know how to build a live chat with LIKE.TG, let’s grab some inspiration from the examples below. They will help you identify where to get started. Customer Support Live Chat Examples Since managing customer inquiries is one of the priority tasks for every business, we can be inspired by many examples. In this section, we’ll share excellent examples of live chat for customer support. So let’s explore them in more detail. British Airways — Managing a Booking The flag carrier airline of the UK, British Airways, has a great live chat on its site. British Airways Virtual Assistant helps users solve various problems related to flight booking, flight changes and cancellations, date changes, flights canceled by airlines, etc. The live chat provides the latest travel advice and lets clients check flight status. With its help, users can find out how to manage their bookings and modify information related to their flights by themselves. British Airways Virtual Assistant sends clear and accurate information and guides users through all the processes. The live chat is informative, engaging, and clear. Zoom — Login Issues A communications technology service, Zoom, provides users with Zoom Support, which they can find when they open the company’s live chat widget. It allows users to choose one of the available issues or type the question if it’s not on the list. Our example contains information on login issues. Users receive answers regarding the problem very fast. The live chat lets users click the fast buttons to identify the real problems and find their solutions. Zendesk — Reporting an Issue A customer service platform, Zendesk offers users to enjoy the benefits of customer support live chat when they encounter problems with the service. They can report an issue with their account, payment, login problems, and many more. The live chat helps troubleshoot these issues as soon as possible. To let a live chat make it efficient, users need to describe their inquiry. In complex situations, customers will be connected to customer support agents. Congrats, now you know what live chat is and why it’s essential. Hope that our ways to use a live chat and LIKE.TG will help you design a perfect live chat for your customer support team. Register in LIKE.TG now to start improving your customer service.

List building is growing your mailing list by collecting the client’s email addresses. Mind that you need permission to add users to your customer base. Why is list building important? Wide outreach Protection and engagement You are getting a picture of your buyer persona It’s impossible to imagine email marketing without a client base. Having the email addresses of engaged users on your list is the basis of a successful email marketing campaign. If you manage to cope with this process, you’ll get such pleasant benefits as: Wide outreach. List building allows you to find customers all over the world and increase your brand awareness at the same time. Protection and engagement. List building is a sure way to overcome the Google algorithm. What's more, if a person shares their email address with you, it means the readiness to engage with your brand. You are getting a picture of your buyer persona. The best way to create a valuable product is to ask your customers about their needs. Sending personalized emails will help you divide clients into segments having something in common. How to build an email list? Online events Offline events Contests Landing Pages Survey Quiz Social media accounts Partner websites It’s a no-brainer that list building may turn into a real challenge. However, we’ve collected a list of methods that can help you cope with this task. Follow these small tips, and soon, you’ll generate a database of loyal subscribers. Online events There are hundreds of online events that attract thousands of visitors. Don’t miss your chance and use this opportunity to promote your brand. Also, you can stage your online event, such as an online webinar to get more subscribers.To engage more people, add teasers, write the list of speakers, and offer a discount. Offline events Prepare printed cards and brochures to give them to your shop visitors during events. Don’t forget to include information about the way your potential customers can subscribe to receive the best deals. Gallery Above Penn Square organizes weekly events and asks the visitors to sign up to continue the relationships in the future. Also, you can take part in trade shows to build a B2B mailing list. Contests It’ll be a great idea to use your social media accounts to organize a giveaway in exchange for the contact information of your followers. Promote such online contests from time to time to expand your mailing list. Landing Pages The research conducted by HubSpot showed that if you increase the number of your landing pages from 10 to 15, you may get a 55% increase in leads. Take into account that you may have different groups of clients. Your aim is to create some landing pages to satisfy the needs of the most significant groups. Below is the way LIKE.TG uses landing pages for generating clients. It aims to meet the needs of different brands providing several communication channels. If you still don't have a landing page or consider several services, try the LIKE.TG landing page builder. It's easy to use since you don't need any coding skills. You can use a pre-designed template or design your page from scratch.Just drag the necessary elements to the layout and edit them using a toolbar. Add images, carousels, videos, subscription forms, links to your chatbots and social media profiles, connect payment options. Check out how it looks like below. The builder is available for free. Follow these instructions to create a landing page. Survey If you want more clients to subscribe, you need to provide them with the chance to have a look at your content before joining the list. Let them provide you with valuable feedback regarding your products or article on the blog. It will help you discover some insights and improve on the go. Look how Capterra uses this chance to grow their mailing list. Quiz There are many types of quizzes, some of them are viral, and the others are just so fun that they won’t let your customers go away. The pleasant fact is that all of them can bring you thousands of new leads. You may either offer users to leave an email address to receive the results or share the results with friends on socials. Social media accounts If you have a lot of followers on your social media accounts, you need to pitch your email newsletters there. The people who follow you there already know and like your content. Therefore, they’ll be thankful for the opportunity to receive emails from you. Partner websites You can always team up with other companies and industry leaders to find targeted subscribers. Ask your partners to advertise your company or run promotions on their websites and email newsletters. How to Collect Email Addresses Create different types of subscription forms Offer a valuable lead magnet Provide social proof Let subscribers set preferences Several tips can help you collect email addresses of new subscribers more effectively. Follow these simple pieces of advice to grow: Create different types of subscription forms LIKE.TG offers four types of forms that you can place on your website. Pop-ups. It’ll be a great idea to show a pop-up relevant to the content users are currently viewing or when leaving the page Embedded forms. They appear in a sidebar or footer. Take into consideration that it’s better to make them prominent and eye-catching if you want to draw your users' attention. Fixed forms. They are located at the set part of the webpage and remain there until a customer has closed or read it. Such form won’t annoy your clients but still can provoke their interest. Floating forms. It’s essential to use floating forms if you want to expand your email list. They may be attached to any part of the webpage and won’t disappear until a reader takes any action. It’s a great way to promote new products and hot deals. Find examples of all these forms on ourblog and get inspired. Below you can see a form created with the LIKE.TG builder. Offer a valuable lead magnet Provide your users with useful bonuses in exchange for their email address. For example, you may offer various discounts or access to unique content such as ebooks, research, courses, checklists, etc. This attitude will encourage your potential clients to subscribe. Provide social proof According to various researches, people are more inclined to do something when they see someone else is doing that. It’ll be a wise decision to use this knowledge to get more subscribers. All that you need to do is to add a subscriber counter convincing new clients to become a part of your community. However, take into account that it’ll work only in case you have an impressive amount of followers. Let subscribers set preferences If you provide your audience with tons of different information, it’s wise to let them choose which type of content they want to receive. It may include updates regarding new articles on your blog or exclusive deals and discounts. Give your clients such an opportunity. Having armed with these list building methods and practical tips, you can create an engaged mailing list into time. Create subscription forms and personalized email campaigns for free in LIKE.TG with a bunch of pro tools.

A minimum loveable product (MLP) is an initial version of a product with basic functionality a company provides to its target audience. It aims at providing value, understanding customers, andreceiving their positive responses. MLP helps collect feedback,determinewhether people lovea certainproduct, and take into account their requirements. In this article, we’ll unveil the importance of MLP and compare MLPwith MVP(minimum viable product). We’ll alsotalk about how to build a minimum loveable product. Why is MLP important? By creating test versions of products and offering them to customers, companies can get the insightscrucial for further product development. After launching a minimum loveable product, entrepreneurs can understand whether people get thecentral idea of the product and like it. Launching the initial version of a product for the first time and presenting it toits target audience helps companies in product development.This allows businesses to avoid developing an ideal product that fails in the short run. This way, business owners can improve their products based on customers’ feedback andcreate an excellent product people would love. MLP helps create a unique and innovative product, provide an excellent customer experience, and integrate with other helpful tools. After exploring customer feedback insights, a brand can create a product people like and establish brand awareness. A unique and exciting product will always drive attention and increase a company’ssales volume. Now that you know the importance of having a minimum lovable product, let’s move to the difference between MLP and MVP. MLP vs. MVP Since MLP and MVP are often used interchangeably, there’s a point in discussing the difference between the two terms. MLP is a test version of a product designed to delight customers and gain their love. It aims at providing solutions to customers and an excellent buying experience. MVP is a version of a product a company launches for the first time. Ithasminimal features designed to solve customers’ problems and be viable in the market. It’s also necessary to test the product. Let’s find out how tocreate a minimum loveable product to boost your product development process. How to Build a Minimum Loveable Product Here are thesteps you need to take to develop MLP for your company: Pay attention to design. Your main aim as a brand owner is to ensure a seamless user experience, especiallywhen it comes tousability. Your website should be clear-cut, intuitive, credible, accessible, and relevant for users. To make customers love your brand and revisit your website, you need to ensure seamless interaction. You can enhance the user experience by developing responsive design, keeping your site simple and visually appealing, and using white space. Create a community.You can create an online presence by building a community on social media. Collaborate with marketers to establish communities oncommunicationchannels your target audience uses most often and effectively promote your product. Consider conducting research to identify your customers’ preferable platforms. As a result, you’ll be able to gather loyal customers around your brand. Share your story. Customers need to know more about the company they purchase from. That’s why you need to tell your story, share your goals, and manifest your principles. Collectvaluable customer feedback. Of course, you can’t get customers’ love and trust simply by collecting data. However, listening to your customers and giving them what they need can do the trick. Feedback from consumers isimperative since it can highlight the areas of your product that require improvement. Your clients can tell what they like and don’t like about your product. Use this information to improve your product and give users the solution they need. Implementonly minimal features. Remember, it’s vital to launch the minimal features and design to save costs. If you spend a lot ofmoney on a fully developed product your target audience doesn’tactually like, you risk paying twice. Congrats, now you know the importance of MLP, the difference between MLP and MVP, and how to build MLP. Make use of your knowledge to improve your business, and employ LIKE.TG’s tools to promote your products.

A loyalty program is a strategy in which a company provides its customers with rewards and discounts for being loyal. It helps businesses retain existing customers and increase product sales. A brand offers to become a part of a reward program to consumers who perform repeat purchases with this company. In this article, you’ll find out the reasons to implement a loyalty program, its benefits, types, and explore some outstanding examples. You’ll also uncover how to create a loyalty program for your business. Why should you create a loyalty program? According to TechJury, 75% of customers will choose a company if it offers a reward program. If a business shows appreciation to its customers, they are more happy and willing to stay. The more clients stay, the better is customer retention. Loyal clients purchase more; that’s why it’s important to retain them in any way. Once a business runs a reward program, it encourages current customers to buy more often and spend more money to get a reward. As a result, a brand obtains huge revenues. You’ll notice visible positive changes in product sales and customer lifetime value; they will increase with the right strategy. An accurately executed reward program and its incentives empower entrepreneurs to improve customer relationships. A company earns trust and becomes more credible and transparent. Since acquiring new customers is a time and money-consuming process, it’s always better to retain the existing customers. A loyalty program is a great way to do it. With its help, you’ll reduce a customer churn rate. Moreover, loyal customers spend more and bring you better ROI. Once you have a strong base of loyal customers, you can attract new prospects. Keep in mind, 83% of consumers trust friends’ recommendations. Happy customers will become free promoters. They will recommend your company and its best products to their friends. Besides all the listed reasons to implement a loyalty program, you should also see that it can provide customer insights. You’ll stay in the know of the way members interact with your program and develop new strategies to improve it. Now that you know about the importance, let’s proceed to the benefits. Benefits of Loyalty Programs There are many benefits you can reap after you develop and implement an innovative loyalty program for your clients. With its help, you can reduce customer acquisition costs; drive revenue; improve brand reputation; gain trust; encourage customer loyalty; make more sales; increase the number of new customers; receive customers’ contact information; increase the number of repeat purchases; increase sales during slow seasons; reward existing customers for staying loyal. The pros are clear, so let’s find out how a loyalty program works. How does a loyalty program work? Companies’ owners create and run loyalty programs to bring benefits to both customers and businesses. Consumers get special offers, discounts, and gifts, while companies improve customer retention, boost customer lifetime value, and build loyalty. Customers can become loyalty program members only if they have already completed repeat purchases. Companies reward their current clients in different ways. Most businesses give them points that consumers can redeem for a free product or discount. For example, Starbucks encourages its customers to earn Stars and save them for free drinks or food. If you collect 150 Stars, you’ll get a sandwich, oatmeal, or a handcrafted drink for free. There are also subscription-based programs where consumers can get a reward only after they subscribe. You know how it works now, so it’s time to figure out the types so that you can choose the most suitable one. Types of Loyalty Programs When you consider a loyalty program for your business, you can encounter various types. You should be ready to identify the one that will comply with your purpose. Let’s look through the most popular for you to make a choice. Subscription-based program. This type entails a customer paying for the service a certain fee to use the benefits of the company. A membership fee creates barriers for customers who can’t afford to pay for the service. This loyalty program is extremely popular among services like Netflix, Amazon Prime, Hulu, etc. Points program. This is probably the most popular type. Companies provide customers with points for each purchase. Once they have enough points, clients can redeem them and get something for free or at a lower price. Clients can use their loyalty cards to check the number of points at any time. Starbucks, Petco Pals, and Mariott reward their existing customers with points they can redeem for something useful later. Cashback program. Customers can get a certain percentage of the money they have spent with a business and use them later for different purposes. Banks often use this type of appreciation. Bank of America rewards their clients with cash back rewards for using their debit cards to pay for various products and services. Tier-based program. This type relies on the levels customers can unlock only when they purchase and get a certain amount of points. For example, Sephora gives 1 point for $1 spent. Once customers earn a specific number of points, they can enter a new level with higher discounts and exclusive products. A loyalty program works for you and your customers, so if you are interested in developing it for your brand, it’s time to delve into the process. How to create a loyalty program? To develop a loyalty program that brings visible results, you need to consider the following steps. Conduct research on your current customers. To choose the right type of program and satisfy clients, you need to select an appropriate reward. Your customers will be happier to receive what they want and need. Consider conducting surveys and interviews to figure out the needs of your loyal customers. You should also know the following information: the number of products your existing customers buy and their type, the date they joined your brand, the level of satisfaction, and the revenue each brings to your business. Get ready for the program. Once you conduct surveys, you need to analyze the results. It’ll help you uncover the things customers are interested in the most. Besides, they will help you know about their level of satisfaction with your company. After, you need to gather a team of representatives who will work with members of the loyalty program. They need to be friendly and outgoing to ensure a seamless experience and support at their best. Choose CRM to set goals and track them. Setting goals is crucial, so you need to communicate with your team. Identify the targets you want to achieve after implementing the program. Goals should be accurate and achievable. For example, attract 40 new customers and close 150 deals in one month. To keep an eye on the progress, make use of CRM. LIKE.TG’s CRM allows you to control all the deals, receive payments, and collect customer data for free. Decide on the budget. You should think of the budget you can provide for your team to run an amazing loyalty program. The type of program and its rewards depend a lot on your budget. Choose customers for your program. Now you need to select people who will use the benefits of your program. Identify customers who purchase big, can buy more items, bring huge revenue to your brand, pay fast, and will be loyal in the future. Once you select these people, you have a list of clients to reward. Work out the strategies that will interest your clients. At this stage, you need to think about rewarding your customers. It can be a discount when a person buys for a certain sum of money or a premium service. There are many ways to encourage customers to stay loyal: provide them with invitations to special events, reward them with free products, access to free shipping, birthday gifts, etc. Now that you know how to create a program, let’s jump into some amazing examples to grab some inspiration. Examples of Customer Loyalty Programs Companies have hundreds of tactics and strategies to accommodate clients and boost loyalty. Loyalty programs are among the best options. That’s why you can see many programs from brands in different industries. We’ll now look at some of them to figure out how to create a successful one for your business. Levi’s Loyalty Red Tab Levi’s invites its customers to participate in a program and take advantage of it. Consumers can join the subscription-based loyalty program for free by simply providing personal details. Once you become a member of the program, you get instant access to new arrivals and limited-edition launches before other customers can. You get free shipping, birthday rewards, and access to exclusive promotions. As a program member, you can use the discount on custom embroidery. Booking.com and Genius loyalty program The famous booking service implemented a program based on levels. Users can create an account with lifetime access for free and enjoy the benefits. Once you create an account, you unlock Level 1 and its discounts. If you move forward and complete a certain amount of stays, you can get even more rewards. For example, a 15% discount, a free room upgrade, or a free breakfast. Congrats, now you know how to design an outstanding program. Hope our examples will serve you as a hint in creating your perfect reward program.

Local marketing is a brand promotion strategy that targets consumers who live nearby. Usually, consumers can purchase products at offline points of sale. In the article, we explain what local marketing is and why it is important. Also, we provide the top 6 ideas for small businesses. Why is local marketing important? According to GoGulf, 46% of Google users search for local information. Imagine how many clients you will be able to attract with a strong strategy focused on people who live nearby. This fact highlights the necessity of local marketing. Below we explain why it is so important and how it influences companies’ growth. Local marketing is particularly vital for small businesses and brands producing perishable or fragile goods. It allows them to generate more leads and ensure that consumers will visit their store. Such a strategy is often cheaper because business owners don’t need to spend much money to reach a wide audience. Local marketing focuses only on consumers nearby that are more likely to buy your products. Also, the local promotion allows companies to discover more about their clients and interact with them better. You can gain more insights into the needs, preferences, and behavior of people who live in a certain area. Moreover, concentrating on a specific audience helps businesses provide a better experience, leading to higher customer satisfaction and increasing loyalty. Finally, the local promotion allows companies to get more word-of-mouth referrals. Semrush Blog states that 90% of consumers are more likely to trust a recommended brand; consequently, positive reviews can help you save money on advertising and significantly increase the number of clients. Now you understand why local marketing is a powerful tool to boost your company and generate more sales. Let’s go further to discover ideas for small business promotion. 6 Local Marketing Ideas for Your Small Business According to Nectafy, 88% of people who search for a local business visit it within 24 hours. This percentage is really impressive and means that discovering a local company is an incredibly vital step in the customer journey. Therefore, the main aim of local marketing is to increase the brand awareness of consumers who live nearby. Below we provide 6 ideas for small businesses to attract more potential clients to their company. Partner with other companies in the area. Building strong networks is especially important for small businesses and can help them promote each other. For example, if you bake cakes and cookies, you can partner with coffee-to-go points in the area to sell your products to their clients. This strategy is extremely powerful when companies have similar values, buyer personas, and aims for future development. Encourage people to create UGC and leave feedback. According to Forrester, 48% of people believe that user-generated content helps them discover new products. These statistics prove the importance of UGC in increasing the audience’s brand awareness and generating more potential clients. Collecting feedback can boost your company even further because 58% of people are ready to pay more to a company with good reviews. Moreover, testimonials help companies rank higher in search results and increase the click-through rate. That is why 88% of small companies actively track their online reputation. Optimize your website and use local SEO. To attract more clients in your region, your company should have a user-friendly website that loads quickly. It is better to make it handy for mobile consumers because 61% of them are more likely to contact a local business with a convenient website. SEO is also essential as ‘Near me’ searches have grown more than 5 times in the last two years. To make your website rank higher in the results, you should add local-based keywords, provide data about your working hours, give contact information, and collect positive reviews. Focus on the local audience on social media. Firstly, you should make your content more specific. You can set a location in your profile, tag it in each post, write more about local events and share photos from popular places nearby. Collaborate with local influencers whose audience may include your potential customers. Secondly, you can use hyperlocal advertising on social media to target people within a small area. Narrow your audience according to their place of living to save money and reach more consumers nearby. Become a sponsor of events nearby. This way of offline marketing allows small brands to increase citizens’ awareness of their products. You can finance local concerts, sports competitions, or charity events to attract the attention of local media and make consumers more loyal to your company. Try email marketing. Lots ofmarketers use email campaigns as the main channel to generate leads. It proves the effectiveness of email marketing, particularly for small companies. You can collect consumers’ email addresses by offering some discounts or providing free online materials after purchase. Staying in touch with such consumers will encourage them to come back again and again, which is extremely important for small businesses. With LIKE.TG, you can launch bulk email campaigns for free to help your business save money and make product promotions more effective. Use these ideas to attract more clients and create a strong competitive advantage in the local market. Congrats, now you know what local marketing is and why it is important. You can use our ideas to launch successful promotional campaigns.

MailChimp is one of the most popular email marketingservices in the world. It was founded in the USA and can be integratedwith many solutions. It allows users to automatemailings. It has no support for SMSand no localization. Site - www.mailchimp.com

A local brand is a brand that promotes and targets its products and services to a limited number of consumers based on its geographical position. In this article, we’ll shed light on the benefits of local business ownership and share some effective tips that will help you enter this market. Benefits of Local Brands Local brands have several significant advantages compared to global brands. Check them out below. It’s easier for local brands to analyze their consumers’ needs. Local brands have more opportunities to discover their potential clients’ needs, preferences, and what their competitors lack. This allows them to meet their customers’ needs every single time. They increase employment. Starting a new business has a big impact on job creation within your city. Hence, it contributes to the development of the regional talent pool. They benefit from word-of-mouth. Satisfied clients are never silent. They always mention the brand they had a positive experience with, even during small talks with their colleagues. This helps promote local brands naturally. They partner with other local brands. Local businesses can establish mutually beneficial cooperation, for example, a small home bakery can promote its products in coffee shops and a sportswear manufacturer can collaborate with fitness clubs and gyms. Now that you know the benefits of having a local brand, we’ll share some effective tips for you to get started. Tips to Build a Successful Local Brand If you already have a great business idea supported by deep market analysis, pay attention to the tips below. They will provide you with some insights. Conduct competitive intelligence (CI). CIis collecting and analyzing the data about your competitive environment. It will allow you to see your competitors’ weak points and understand your potential client’s needs, which are not met at the moment, and act on them. Utilize the power of local SEO. Remember the last time you’ve faced a particular problem for the first time. You’ve definitely googled something like “a doctor near me” and an “electrician in my area”, or used voice search. It means that you should optimize your site content for your local customers. Create a list of keywords with different variations that your clients can type to find you. Besides, if they search from a mobile device, Google will show them a “Call Us” button to contact you immediately. Collaborate with other local businesses.Cross-promotionis a great way to acquire new customers, build brand awareness, and increase sales. Create partnerships with local brands to promote each other. Remember that your goals should align, your audiences should be similar, and you should not compete. Hence, there are a lot of advantages local businesses have compared to global brands. Thoroughly analyze your competitors and target audience to develop an effective strategy.

A loss leader is a pricing strategy that involves offering goods and services below their cost to attract new customers. It’s widely used by big retailers and companies that have just entered the market to introduce their goods and services to a wider audience. Is loss leader pricing illegal? This pricing strategy is illegal in some European countries and Australia. In the US, it has been banned in several states like Oklahoma, California, and Colorado. Loss leading is anti-competitive and can negatively affect customers. By selling products below their cost, large retailers hope that consumers make impulse buys, whichoftenhurts shoppers’ finances by provoking them to buy unnecessary products. Statistics say that 84% of all buyers have made impulse purchases, and 54% of US customers have spent $100 or more on such buys. Although it’s illegal in some countries, big chain stores still price convenience products below their cost to lure more leadsand customers. Consumers are also expected to purchase not only convenience products but also other items, which benefits store owners. Let’s continue exploring this topic by finding out more about the connection between loss leaders and retailers. Why do some retailers use loss leaders? Retailers commonly implement this strategy because of the possible profits these offline and online stores can obtain. As a rule, retailers set low prices on a few items so that there’s no profit margin. Businesses hope that once customers buy something from their store or site, they will make a second purchase after a while. Eventually, these people are supposed to become regular customers, so customer loyalty is the main aim. However, it does not always happen according to the plan, and many buyers leave after purchasing something once. Some retailers place these discounted items at the back of their stores to make customers walk by other products to get to them. Let’s take milk, for example. Presumably, you haven’t wondered why it’s placed at the back when it’s on sale. It’s necessary to make consumers purchase some additional goods. Now that you know why online and offline stores use this strategy, it’s time to proceed to the pros and cons of loss leaders. Loss Leader Pricing Advantages and Disadvantages Big corporations can afford to take a loss because theyobtain several benefits. The pros are: an opportunity to enter a new market; increased traffic to companies; improved brand loyalty; higher level ofbrand engagement; a chance to promote other goods and services; an increase in sales; more new prospectsand customers; an opportunity to sell outdated stock. Now it’s evident that large retailers implementing the loss leader strategy not only lose but benefit as well, yet we still need to dig deeper into the cons this practice can bring: cherry-picking (when a shopper buys in different stores once to get the products at their lowest price); a store’s stock of products depletes quickly because of the poor forecast of sales; the value of a brand decreasesbecause some customers wait and buy only discounted products; the profit for manufacturersreducessince the volume of orders on these products from competitors drops; negative impact on small businesses. Let’s move to the examples to grab some inspiration. Examples of Loss Leader Pricing Strategy Large companies use this strategy to make their customers purchase more. Many of them succeeded in achieving their goals. Netflix. This streaming service provides viewers all over the world with a wide variety of TV shows, movies, and documentaries. However, the platform that had 203.67 million paid subscribers in 2020didn’t become popular instantly. To bring in more new customers each year, Netflix offers potential clientsa free month to watch shows and movies. Gillette. The brand used to sell its razors below their cost several years ago. By buying these razors, customers also had to purchase replaceable blades to use them many times. This way, Gillette managed to obtain a repeat customer base and constant revenue. IKEA. The company that sells furniture also implements this practice through the smart placement of IKEA’s items. Products with different price ranges are placed together to attract customers and make them buy items that match. Now you are acquainted with this technique and can consider it for your business. Hopefully, our examples inspired you to develop a unique idea for your business.

In email marketing, the term List, or Subscriber List, is used to define Internet users who have subscribed to receive emails from you personally, or your business. In this video, Neil Patel shares six practical tips to grow your email subscriber list. Watch it! Ways to Gain a List of Subscribers An opt-inform on the homepage of your website An opt-in pop-up on your website A subscribe formon yourlanding page A subscribe form on your Facebook page Paper opt-in forms, which customers receive in your actual store to get a discount card Promotion campaigns with obligatory requirements You can segmentthe subscribers’ list into categories. This will allow you to send email campaignswith different contexts, suitable for each category. For example, if you have an e-commerce business, your most logical segmentationwould-be customers that purchased your product or service, and subscriberswho have not made a single purchase. This way, you can send up-sale emails to existing customers on your list, and encourage those who did not buy from you by offering them a discount.

Livestream ecommerce is a strategy of promoting goods via online videos where the retailers demonstrate the products and answer the audience’s questions. Usually, such streams take place on social media platforms or eCommerce websites. In the article, we explain what livestream ecommerce is and why it is becoming so popular. We also provide some tips on how to increase sales using live streaming. Why is livestream ecommerce becoming so popular? According to McKinsey Digital, the livestream market in China has grown 57 times from 2017 to 2020 and continues to expand. These impressive statistics motivate many business owners to adopt the strategy of livestream ecommerce promotion. Discover why it is so popular and how to use its benefits to boost your sales below. The sharp rise in livestream ecommerce popularity happened with the start of the Covid-19 pandemic. A lot of consumers couldn’t visit offline shops because of the lockdown, but they wanted to continue buying online. Live streams allowed people to see products dynamically and in the context and let them ask questions about the goods they were interested in, almost as if they were in a physical store. Livestream ecommerce gained popularity mainly in China and other countries in the Eastern market. McKinsey Digital states that almost 30% of Chinese consumers had already bought something in live streams by March 2020. This format also became popular due to such huge platforms as TikTok and Amazon allowing retailers to sell during the streams. Below we provide the benefits of this type of product promotion. It accelerates conversions and increases the rate of customer loyalty. Fit Small Businessstates that live commerce conversions are up to 10 times higher than in other digital commercial formats. You can engage with viewers, motivate them to comment, ask questions and provide discounts for staying on the stream. All these actions can increase their loyalty to your brand. Moreover, the more users stay in touch with your company — the higher chances that they will buy your brand products. It helps improve the brand appeal and attract younger audiences. According to Pew Research Center, about 60% of young adults in the US prefer online streaming to watching TV. Regular live streams can increase people’s brand awareness and give them a better understanding of the products you sell. This fact will make your brand more appealing. Also, you can attract the users that find your stream by accident and, in such a way, increase the number of potential clients. You can launch live streams on platforms that are already popular. There are two ways to use this type of product promotion: live stream on your website or popular social media. TikTok, Instagram, Facebook, and other social platforms allow companies to launch live videos, so you can use them to take advantage of live streaming by interacting with your existing online audience. It allows companies to show products from different angles. During streams, consumers can see products in context and ask about their specific features. It is especially useful with the development of augmented reality technologies. Shoppers can get an extraordinary experience while watching goods from every side using AR opportunities. It lets businesses gain insights into consumer behavior and get word-of-mouth references. Live streams are highly engaging, so users may interact with the sales representative and other consumers. When analyzing their behavior, you can understand their needs and preferences. Also, the viewers may answer each others’ questions, recommend some of your products right during the stream and, in such a way, make other consumers trust your company. It helps create a sense of urgency and trigger consumers to buy faster. Some businesses provide discounts that work for a limited time to make people feel that they need to purchase right now. This psychological technique helps companies increase conversions and engage people better. You can also provide some gifts and promo codes during every live stream to motivate people to visit them regularly. Now you understand why this type of ecommerce is so popular and what benefits it provides. Let’s go further and discover the ways to boost your sales using live streaming. How to increase sales with live streaming? According to Livestream, 82% of people prefer watching a company’s live streams rather than its posts on social media. It proves that live streaming is an effective way to engage with consumers. However, to sell your products in such a way, you should know some peculiarities. Read about the actions you should do before starting streaming below. Study your audience and define a platform. The choice of social media platform or a website is essential. It influences the number of viewers watching the livestream and their engagement. Analyze your consumers’ behavior to discover the most appealing platform and gain insight into people’s preferences and needs. Define a format. Typically, there are three types of live streams: tutorials, behind-the-scenes videos, and direct product demonstrations. When you understand potential clients’ behavior, it will be easier to decide which format to choose. Then think about the sales representative who will interact with the users. You can invite an influencer to host the show and, in such a way, increase consumers’ loyalty. Plan interactive activities. Most live streams include such elements as a video stream, the list of the products, the reaction button, and the chat. If you want to hold a stream on your website, make sure that all these features are available. Then, think about how you will interact with the audience. Include discounts, gifts, and quizzes to make people engaged. Also, you can use gamification and provide promo codes for certain actions to increase viewers’ interest during the stream. Test live streaming and improve the results. You can launch streams across different channels, study the formats, invite different hosts and track the effectiveness. Make live streams regular so that your audience can get used to them. Use analytics and machine learning to optimize plans of the streams and get real-time suggestions on how to interact with the viewers better. Continue improving to boost your sales. Congrats, now you know what livestream ecommerce is and why it is important. You understand how to increase sales with live streaming and are ready to use this business strategy within your company.

A learning management system (LMS) is software that helps you design, track, and deliver educational courses and training and learning programs. It enables you to organize all the educational processes and allows students to prioritize their workload. In this video, a product manager at LIKE.TG covers the features of the LIKE.TG course creator, talks about the differences between free and paid plans, and explains how to create a course step by step. In this article, you’ll discover why you should consider implementing LMS and unveil its benefits. We’ll alsoanalyze its essential features and review the best LMS platforms. Why use a learning management system? As of 2021, Coursera, an online learning service, reported 20 million new sign-ups— online learning seems to be the new black. People can gain new knowledge, refine their critical thinking, and master almost any job online. It’s convenient, time-saving, and accessible. Modern tech-savvy users can discover new professions and take onmore skills with the help of the internet and a laptop. People can manage their time, obtain technical skills, and show self-motivation. To ensure seamless eLearning experiences, brands leverage learning management systems. They store all their materials in one place, so companies no longerhave tosharethe necessary informationvia various devices and drives. This way, they reduce the risk of data loss. When businesses upload online courses toan LMS platform, their participants can access these materials anytime. Online course creators enable entrepreneurs to save time and money on on-site rentals, printed documents, video and photo reports, etc. They also save the time ofcompanies’teams and students. Moreover, brand managers and instructors can access students’ progress and performance. This way, teachers can check whether people meet their performance milestones. Now that you know why you should use a learning management system, let’s explore its pros. In this section, you’ll decide whether this system will come in handy for your business. {{shortcodelinktoblog::tag:"learning business", name:"Discover more about LMS in our blog", limit:"5", layout:"V"}} Benefits of Learning Management Systems A learning management system is a crucial part of every learning process that entails communication between teachers and students. It helps structure learning materials, improve lessons, and develop tests. If you leverage anLMS platform, it will help you: store all your learning materials, documents, and lessons in one place; provide users with access to courses; monitor your students’ progress and evaluate their performance; reduce costs and save time; add new compliance standards to your online courses; integrate withother platforms; improve your courses and trainingor learning programs. Now that we’ve done a quick look-through on the advantages of LMS, it’s time to delve into specific features your system should have to help you achieve your objectives. 7 Essential Features of Learning Management Systems To provide learners with quality knowledge and fantastic experience,you need to mull over your choice of an LMS system thoroughly. Below we’ll list themost crucial features your online course platform should cover. They will protect your materials from piracy, provide a flexible reporting system, and offer a great experience. Personalized user experience.Choosing alearning management system that provides a personalized user experience based on their interests is an excellent idea. It’ll help you draw students’ attention to the topics related to their fields of interest. For example, if a person is interested in digital marketing, you can offer them related materials or courses. By conducting quizzes, you’ll be able to reflect on the user’s performance and the shortcomings that need your attention. Scheduling tools. With scheduling tools, you can offer your studentsto set the date and time of their lessons themselves. This flexibility will enable learners to select the time that’s best for them. As a result, more students will joinyour course. Unifiedmaterials. Your learning management system should allow you to manage your documents in one place. WithLMS platforms, you can store your learning materials, such as videos, presentations, instructions, guides, infographics, etc. Users can study and gainnew knowledge and skills while being more organized if they have access to all the unified and structured data. Data tracking. The system should provide your instructors with permission to track students’ performance. This way, they will ensure that learners obtain the necessary knowledge and demonstrate progress during their learning process.Having this informationon hand allows you to enhanceyour courseand ensure a personalized training experience. Analytics. Flexible reporting helps evaluate the effectiveness of your program. You should align your reporting with your business goals to see if you managed to reach them. With its help, you’ll identify students’ problems and improve your online course. Automated notifications. Notificationsare an integral part of any LMS,as they help keep managers and instructors updated on coursecompletion, students’ needs, and completion rates. Learners also receive automated notifications when they have to meetspecific deadlines and leave feedback. Integrations. A good LMS should be able to integrate with other systems tocomplement the course with all the necessary information. Both startupsand big enterprises in various niches need integrations like Zoom, Slack, Salesforce, etc. They help your team keep everything under control. Some tools will allow you to automatically collect and send candidate data and provide course updates to instructors, and some will help you schedule meetings and send notifications. Now that you know the features you should look for, we’ll walk you through the best LMS solutions and finda suitable option for your company. 5 Best Learning Management Systems The effectiveness of any eLearning process depends not only on teachers and materials but also on your learning management software. It’s a place where you store, deliver, and track yourcourse content. Since the system is a vital part of your success, we’ve prepared a list of five well-performing services for you to consider. LIKE.TG LIKE.TG is a universal tool that will come in handy for business schools, development centers, industry experts, HR managers, and anyone who wants to teach. The platform’s visual builder helps you create online courses and lessons and modify them based on your requirements. With its help, you’ll be able to improve your lessons by adding videos, infographics, and audio lectures. LIKE.TG also cares about the visibility of your online course. You can design a landing page to promote your product and add a registration form to enroll students in your course. Better yet, you can add a custom domain to your online course for free. With its help, users will find your course easily. Once students enroll in yourcourse, you can assign an instructor to take care of the process. This person will collect customer feedback, customize lessons, develop tests, address students’ inquiries, assess the quality of the learning process, and create certificates. Since the course builder automatically synchronizes with LIKE.TG’s CRM, you can guide and support your students anytime. LIKE.TG enables you to communicate with learnersusing email, chatbots, or SMS. Once learners complete a lesson or course, you can create tests to check their skills and knowledge. After completing the test, they will obtain a certain number of points. At the end of the course, students will receive certificates of completion. With LIKE.TG’s builder, you can customize the certificates you issue by changing their text styles and images and adding instructors and dates. Below you can see how to create a lesson from scratch. You need to drag and drop the necessary elements from the left panel to theworkspace and edit them on the right panel. Free plan: 200 students, 3 courses, 1 instructor, and 1 GB of storage space.Paid plan: From $42 per month for 1,000 users. Thinkific Thinkific provides vital tools for setting up, launching, and scaling your online courses without any coding knowledge or skills. With the platform, you canoffer a live or on-demand online course. The company’s site builder allows you to develop a personalized online school to demonstrate your courses and their benefits. Besides, Thinkfic helps you sell courses and accept payments viapopular payment systems. The platform has 0% transaction fees. The service is very flexible. You can offer your product in different formats: courses, memberships, bundles, or digital downloads. Create quizzes, surveys, and assignments to evaluate students’ knowledge. After completing the course, useThinkific’s builder to design a certificate. If you have a site, mailing list, and CRM system, consider integrating them.Thinkific also allows you to connect with ActiveCampaign, Mailchimp, and Zoom. The brand empowers you to stand out with its amazing website themes. Moreover, you can add your own domainto personalize your course and help students find it faster. Below you can see how to add and create the contentofyour first lesson usingThinkific. Free plan: limited courses, unlimited students, 1 site admin account.Paid plan: From $49 per month. SkyPrep SkyPrep allows you to upload different types of documents and use them many times to create your online course. The service provides customizable permissions, automated email notifications, certificates of completion, deadline reminders, user grouping, and all the necessary reports in just a few moments to ensure smooth online course management. With visual and spreadsheet reports, you’ll always stay in the know about your students’ progress. SkyPrep’s report features cover multiple reporting levels, course and user performance profiles, certificate awards, and more. When you design your online course with SkyPrep, you can customize the platform to match your brand identity. Use your company logo and colors, custom URLs, certificates, email notifications, and CSS to make your design recognizable and related to your brand. The platform’s open API enables you to add the most useful integrations, including PayPal and Zoom. SkyPrep’s security model keeps all your data highly secured. When developing a course, you can use gamification elementslike award points, a leaderboard, and customizable badgesto increase users’ engagement. Below you can see how to create a new course: insertyour course name and introduction and add a course image. Free plan: 14-day trial.Paid plan: From $299 per month for 100 users. TalentLMS TalentLMS helps you reach different business purposes. You can design online courses and training programs, such as remote, onboarding, compliance, and sales training. With the service’s drag-and-drop builder, you can design interactive courses. TalentLMS enables you to buildyour course from scratch or reuse the uploaded content. Creating a course from scratch won’t take much time since you can add different media formats like videos, docs, and presentations. The platform empowers you to host live sessions. You can invite participants and send them automatic reminders about the upcoming event. Once you need to evaluate the effectiveness of your course or assess students’ knowledge, create quizzes, tests, assignments, and surveys. You can alsocraft a certificate to acknowledge your students’ efforts upon their successful completion of your onlinecourse. Setting up a structured course is crucial for users. The platform enables you to guide your students by splittingyour content into categories. This way, they will easily find the necessary materials. Besides, you’ll be able to give permissions to users with special statuses so that they can perform their roles efficiently. Below you can see how to create an online courseusing TalentLMS. Free plan: 5 users, 10 courses, and unlimited email support.Paid plan: From $89 per month for up to 40 users. Teachable Teachable is a perfect solution for those who want to start an online business. You can link your website to the platform under a custom domain. The service is easy-to-use because itsbuilder enables you to create engaging courses by simply dragging and dropping visual elements like videos, images, and infographics. The course you design with Teachable can include multimedia lectures and coaching sessions. To create a quality course, you can invite your team to join you on the platform. Set permissions and roles so that they can contribute to your course development. You can use unlimited features when you purchase a paid plan. With its help, you’ll be able to have no limit on the number of courses, video bandwidth, and students. You can run one-on-one sessions to communicate with your students live. Evaluate your students’ progress with quizzes. Theplatform allowsyou to design a certificate and congratulatestudents on completingyour course. After the course completion, Teachable enables you to receive feedback from learners. The platform uses third-party platforms to gather student feedback. Teachable allows you to createthe “Pricing” tab for your product and set your prices to receive payments from students. Once you set everything up, users will have several payment options: credit/debit card, PayPal, Google Pay, and Apple Pay. Below you can see how to create the first lesson for your coursewithTeachable. Free plan: Unlimited students, 1 course, and unlimited coaching services.Paid plan: From $39 per month. Congrats, now you know the top-performing learning management platforms. Choose one that suits your business goalsto design an excellent course for your students. Make use of LIKE.TG’s course creator to develop your online course fast with our ready-to-go templates.

Lead nurturing is the process of engaging prospective customers by providing them with appropriate content at each stage of the sales funnel to earn their business at the end. The HubSpot Academy lecturer considers the importance of lead nurturing and explains how to do it. Lead nurturing is all about listening to the needs of prospects and giving them information that adequately addresses their concerns regarding the products and services offered by a particular business. To nurture sales leads successfully, marketers should provide content that depicts their brands as the best choice from the others in the same niche. By elevating the profile of a business in the eyes of a potential customer, marketers significantly boost the chances of consumers purchasing a product or service from their brands when the time for buying comes. Why is lead nurturing important? More sales at lower costs Better decision making in businesses Builds a business reputation Boosts engagement Identifies upsell and cross-sell opportunities More sales at lower costs. With lead nurturing, a company stands to benefit from more sales conversions while spending considerably less on traditional marketing strategies. This approach thus offers any brand better ROI. A Forrester Research survey concluded that brands that did well in lead nurturing generated 50 percent, sales-ready customers, at a 33 percent lower cost. Better decision making in businesses. Lead nurturing helps companies focus their energy appropriately. On the one hand, through this approach, brands can identify legitimate “hot” leads and send them directly to the sales team. In turn, this ensures that the sales department invests its energy and time on solid prospects. On the other hand, lead nurturing helps identify “warm” leads, which are then sent to the marketing team and nurtured to the point of purchase. Builds a business reputation. Through lead nurturing, brands develop and strengthen their presence by providing useful educational content to their subscribers. Moreover, lead nurturing allows a brand to show its customer base that it understands their concerns and can offer permanent solutions. Boosts engagement. With automated lead nurturing, a business can easily maintain engagement with leads who have already interacted with it. In case a specific lead has stopped viewing a brand’s offerings or visiting its site, lead nurturingis an excellent wayto remind the lead about the business. Identifies upsell and cross-sell opportunities. When dealing with existing customers, companies can use lead nurturing to inform consumers about other goods or services provided. How does lead nurturing work? Score all leads Identify the ideal buyer Develop a lead nurturing program Evaluate campaign results and adjust where necessary Score all leads. Lead nurturing starts with lead scoring, the process of identifying where a particular lead is within thesales cycle. For this strategy, a marketer can rely on various lead scoring tools to assess leads based on a set of demographic and behavioral scoring data. Marketers can also tap into past experiences with different types of customers to create lead scores. Identify the ideal buyer. Once a marketer identifies the target customers, they should proceed to define the profiles of all perfect buyers. With this information, a business can focus its lead nurturing strategies. Develop a lead nurturing program. After identifying the target consumer segment, a brand should create a program by looking at how often it wishes to communicate and what content offers (webinars, case studies, white papers, and so forth) to share. It also makes sense to segment the customer listby buyer personas and create targeted campaigns based on industry, location, job function, buyer cycle, and so on. Evaluate campaign results and adjust where necessary. After the program is set up and put into action, all that is left is to evaluate its effectiveness. Here, one can measure the engagement of users: email open and click-through rates, the time it takes to move a lead within the sales cycle, and the number of leads that made actual purchases. After that, a marketer can analyze all of the results, determine trouble areas in your lead nurturing process, and try out new solutions like providing new communication channels or fresh content. Lead Nurturing Strategy A lead nurturing strategy is a particular approach adopted by a brand aimed at attracting and engaging customers while retaining existing ones. That said, here is how to develop one. How to create lead nurturing strategy Align sales with marketing. Identify both marketing and sales leads at the very start. Marketing leads are sent to the nurturing process where they are “weaned” until they are sales-ready. Sales leads are redirected to a salesperson where they are handled in the CRM. Set up a lead management process. This process ensures that the sales department only handles “hot” leads while the “warm” leads are sent to the nurturing process. Collect useful data. For effective lead nurturing, a marketer should gather information regarding target buyers and what they require throughout the purchase process. This info can be attained through interviews, surveys, doing keyword research, and so forth. Develop a content plan. Marketers should create lead nurturing content plans to understand their timelines better and know when to send out appropriate content. Communicate your message via email. Seeing as email offers the most ROI compared to other marketing tactics, it makes sense for a marketer to get the message out to the target customers. Keep tabs, measure, and analyze. Once the strategy is rolled out, the marketer should track various metrics to know if the endeavor is worthwhile or not. It is also vital to measure leads to determine how many are sent to the sales or marketing teams. Lastly, the brand should gauge the content that generates the most leads to help to improve the process. Lead Nurturing Tactics Create your buyer persona Build your customer base Outline your buyers’ journey Score your leads Create targeted content for each stage in your buyers’ journey Follow up leads with automated campaigns Combine marketing channels We've collected a list of the proven and most effective tactics that will help you bring your lead nurturing to the next level. Check them out. Create your buyer persona. A buyer persona is a representation of your ideal client. It implies creating a portrait of your fictional customerthat reflects your entire target audience. It will help you better understand your consumers and discover the right strategies and techniques to reach them. To create a buyer persona, research your target audience thoroughly taking into account its gender, age, location, needs, interests, pain points, budget, etc. After that, you'll be able to answer the question "How can we help them?". You'll realize what barriers stand in your clients' way and prevent them from making a purchase. Then, manage to eliminate them. Follow this guide on our blog to create a customer profile. Build your customer base. To organize your workflow, we recommend you to choose a customer relationship management system (CRM) where you will store all the information about your leads. A professional CRM system will help you track all users’ interactions with your company. So, you’ll have a customer profile for each lead. It will help you easily find information about them such as demographics, the way and date they joined your community, channels they prefer, most visited site pages, the content they mostly engage with, etc. LIKE.TG provides a built-inCRM system to automate sales and communication with your customers. Outline your buyers’ journey. It allows marketers to deeply analyze their consumers’ path from identifying a problem to solving it by purchasing their products. Creating a buyer journey implies developing a customer journey map. It helps you understand a lead’s behavior at each stage. With this map in the front, you’ll get to know which benefits and solutions your target audience is looking for, how they make decisions, which troubles they have when working with your service, what stops them from buying, and a lot more valuable information that will help you meet their needs. Score your leads. Lead scoring is the process of assigning your leads points from 1 to 10 which means evaluating the level of their interest along with their potential to buy your product. This technique allows you to identify which leads are ready, able, and willing to buy, and which ones still fall from your sales funnel. The results of lead scoring will help you realize that some leads are a complete waste of time for your business, while others just need more education and nurturing. Create targeted content for each stage in your buyers’ journey. Valuable content is crucial to nurturingyour leads effectively. Depending on a user’s stage in your sales funnel and the results of lead scoring, develop targeted and relevant content for each lead. It will help you educate them and move them further down the sales funnel. For example, top-of-funnel leads need articles that answer their common questions. You can discover them by looking for popular search queries using AHrefs. Leads who are the consideration stage need more proof and high-quality content that will help them realize why your brand is the best choice. Such content includes comparisons, case studies, webinars, etc. Bottom-of-funnel leads just need the last push since they’re ready to buy. Provide them with a free trial, demo, FAQs, etc. Follow up leads with automated campaigns. You can lay back in your chair and leave educating leads to email marketing automation. With such email services like LIKE.TG, you no longer need to send each lead a different message manually. Automation 360 allows marketers to set automated email sending based on subscribers’ actions. This way, every lead will receive a personalized and relevant email according to their position in the sales funnel. For example, after a new user joins your mailing list, they receive an onboarding email series based on their engagement. If a user added a product to their shopping cart without buying, you can send them an abandoned cart email with a special discount. Combine marketing channels. You can’t ignore such an abundant amount of channels available today. Combine them to personalize your approach to each customer and increase your outreach. You can send automated campaigns, SMS, web push notifications, help customers via chatbots, boost engagement on social media, run retargeting campaigns, utilize PPC ads, and much more. You need to be where your customers are. Lead Nurturing Campaign Given that we have already covered what lead nurturing is and why it is essential, let’s now look at how to develop an excellent campaign. How to create an effective lead nurturing campaign Highlighted below are useful tips for creating a nurturing campaign: Segment the target audience. Send out high-quality and valuable content. Set up email marketing automation. Make the sale. How LIKE.TG Helps Nurture Leads Effectively LIKE.TG is a service that helps online marketers, business owners, online marketing experts, and anyone operating an online brand to generate, nurture, and convert leads through sound marketing tactics. LIKE.TG helps companies build relationships with buyers at different stages of the sales funnel in the following ways. Email, SMS, and web push notifications marketing Using email, SMS, or web push notifications to talk to prospects and customers can significantly help to gain exposure for a brand. Email LIKE.TG offers email marketing services for all types of businesses. By signing up, one can make subscription forms, place them on their website, and collect subscribers. Then, using the drag and drop email editor, one can create professional-looking marketing email templates lightning fast. To start an email campaign: Upload a mailing list Create a preferred email template Send email SMS With LIKE.TG, it is easy to set up bulk SMS automation. Go to LIKE.TG features and then SMS. Input the recipient’s name/ID, message, and date and time the messages should be sent. Send SMS campaign Web push notifications With LIKE.TG, sending web push notifications to leads is possible in all major browsers and smartphones as well. The service offers easy personalization options, and one can also segment subscribers based on specific criteria and set up web push automation. Add your website. Add the generated code to your website. Create a push campaign. Send. Email marketing automation Marketing automation is a way of reducing repetitive tasks while making their execution more effective. With the Automation 360 feature, brands can nurture leads at every stage of the sales funnel. Automation 360 allows one to: Create and send emails to a new subscriber or customer, welcoming them to the website. Dictate and manage the time and frequency of sending emails to a mailing list. Identify and focus on the most relevant offers. By monitoring prospects’ behavior, one can identify which offers are doing well and concentrate on them more. Send automated reminders to customers who have added a product to their cart but have not completed their purchase (abandoned cart). Send an order confirmation email to a customer confirming an order they have made. Set up milestone emails. A milestone email is a personalized message sent to an existing customer on specific dates such as birthdays and anniversaries. Combine multiple channels — SMS, web push notifications, and email — in an automation flow to get more customers. Track conversions and follow up on those who fall through the cracks. CRM With our CRM system, you can monitor the success of your lead nurturing strategy. The system allows you to manage the sales process and automate communication with the audience in one place. Create deals with different statuses depending on the stage the client is at. For example, "New", "In progress", "To assign" and so on. The kanban board allows you to visualize the process of closing a dealand see the results. For each transaction, you create a deal card that stores information about its history, the client, and comments. You can also send an email campaign and contact the client directly from the card. This way you can move them down the sales funnel. Look below to see how the deals are organized on the kanban board according to their statuses. You can find out more about working with a CRM system in our Knowledge Base. Live chat With a live chat, you can grab visitors' attention on your website. Let them know more about your brand, assist in choosing the best product, handle their objections, and provide the necessary support. You'll start building long-lasting relationships, nurture leads with valuable information, and convert more prospects into customers. With LIKE.TG, you can create a live chat for your website for free without any coding skills. Lead Nurturing Examples Take a look at how Airbnb is nurturing leads via email campaign And now a push notification for lead nurturing from MakeMyTrip Lastly, a lead nurturing SMS from Uber Lead Nurturing Best Practices Set goals wisely. Every strategy starts with establishing a goal. Lead nurturing is no exception. You may want to drive as many leads as possible through your sales funnel, re-engage passive leads, or get more data about your existing leads. You should set a single realistic and measurable goal for each campaign. Consider the KPIs in advance to measure the effectiveness of each campaign. If you re-engage passive clients, you should monitor the number of cold leadsthat converted; if your goal was to gather more data, track both information quantity and the value it brings to your business. Create clear CTAs. If you want to convert a lead, they should clearly understand what they need to do. Make sure that the next step in their buyer journey is logical and obvious. By logical we mean that it should correlate with the stage your leads are in now. Create different CTAs for each stage. For example, if a user is not yet familiar with your service, ask them to “Get started” or “Learn more.” If a lead is qualified enough and ready to buy, use the following CTAs as the last push “Grab my discount” or “Buy now.” You can motivate them with a time-limited offer. Personalize your emails.Sending the same email to your entire mailing list is a thing of a past, especially when considering lead nurturing. Sharp competition for subscribers’ attention makes marketers do their best to engage users. Personalization allows you to provide your lead with an individual approach with minimal effort. Collect personal data about subscribers and use it in your email campaigns. This includes their name, gender, location, interests, and hobbies, etc. Follow this guide to send personalized campaigns with LIKE.TG. Run retargeting campaigns. They are focused on leads who have already interacted with your brand. They are users who visit your site pages, view products but don’t buy. With a retargeting campaign, you can win them back and remind them about the product they liked. This will help you increase sales and brand recognition. You can set up such campaigns using Facebook pixel and Google Ads. Collect information about leads from marketing, sales, and support teams. Don’t delegate this task to your marketing or sales team alone. Users often address their questions and troubles to a support team, so this team knows pretty much about your clients. Theycan easily tell you about the problems your leads face when using your product, as a result, you can regularly improve it. Use paid ads. This form of online advertising is also known as PPC. It means that you pay a search engine a fee each time a user clicks on your ad. Paid ads are placed above the organic results on the SERP. For better performance, we recommend you to research and find out the keywords which people use as search queries to find your product and use them in your ads. This way, you’ll increase your site traffic and sales. Start lead nurturing

Lifecycle marketing is an approach that brands useto assist and satisfycustomersat any stage of their buyer journey. This conceptrevolves around the idea that keeping an existing audience loyal is easier and cheaper than acquiring new prospects. Sometimes, this term iscontrasted with asales funnel, a more aggressive way of closing sales. Whether you communicate with a prospect, a warm lead, or a returning customer — lifecycle marketing should help you achieve the highest level of engagement from each user. It requires a genuine knowledge of your target audience, stepping in their shoes, and a little bit of patience when they decide whether or not to buy from you. Watch this video where a marketer from Automation Ninjas gives inspiring insights on lifecycle marketing. Benefits of Lifecycle Marketing Builds long-lasting relationships Improves brand image Increases chances to get brand advocates Builds long-lasting relationships.It allows customers to willingly choose to buy from you, without feeling aggressive marketing techniques have influenced their choice. Such a respectful approachcreates an image of a brand people can trust. Improves brand image.Using amore personal approach will help you gain the reputation of a brand that cares not only about revenue, but provides customers with value. The statement“all good returns” illustrates thelifecycle marketing practices. Increases chances to get brand advocates. These are people that spread the word about your brand because they enjoy communicating with and buying from you. Supporting people at every step of their customer journey makes them return to you. Lifecycle Marketing vs. Sales Funnel Fundamentally, these are two opposed approaches to doing business, selling things; and the crucial difference is the attitude towards people. A sales funnel means usingmarketing techniques to make a sell as many goods as possible, as fast as possible. It may be under the of providing users with what they need, but mostly, it is making users feel they need something and then sell. Lifecycle marketing, in its turn, is a more humane way of doing business aimed to help the target audience solve their problems. It is a way todevelop the buyer journeyyou would like to experience yourself. Such an approach results in mutually beneficial and respectful relationships. In reality, the linesmay blur between these terms since any marketing tactic is at least a little persuasive to attract traffic and win over competitors. At the same time, pushy sales are an outdated model because users have more control over communication with brands today and able to stop it anytime. Both styles work, but differently. Choosing one is instead an ethical question. Lifecycle Marketing Model Attract attention Gain leads Nurture Convert Retain Develop relationships Some marketers consider a lifecycle marketing model to be a basic three-stage strategy: Attract attention > Convert > Fulfill It means that you need to gather users’ attention first, then show why owning your product is a privilege, and fulfill the need in that product in the end. But what if you’d like to create a more exclusive customer journey, a one you’d like to experience yourself? You can add more stages tothat system, making it more fundamental and robust: Attract attention > Gain leads > Nurture > Convert > Retain > Develop relationships Let’s now view those stages in detail, taking the dog supplies shop as an example. Attract attention First of all, you need to reach everyone interested in dogs: dog owners, breeding experts, vets, people who plan to adopt a dog. Then you can utilize various types ofFacebook adsthat can be highly targeted. In the ads, promise some value, like “learn everything about dog diet here.” Search engine optimization is also a useful tool for promoting your services on the internet. The article where you show your expertise in the field will show up high in search results page (SERP) if the page is well-optimized and relevant to specific keywords like “dog diet,” “nylon dog collar,” or “how to choose a breed.” Another way to reach the top of SERP is to run PPC ads, based on the auction. The more relevant your content is, and the more significant is the bid your offer for the ad to be shown, the more traffic you’ll driveto your site. Gain leads After people clicked on your ad leading to your website, you need to find out how to continue communication and keep them engaged. Ask for their email address in exchange for even more value than promised in the ad — videos from dog training experts, insights on the dogs’ health, vaccination information, etc. The tools, handy for acquiring new leads, are lead magnets and subscription forms. Here’s how to create a subscription form with LIKE.TG for free. Nurture At this stage of the customer lifecycle, you need to provide the content to meet the audience’s expectations regularly. Now, you can slightly knit in the sales element, in a non-pushy way like “check out our new collection of safety dog collars.” For this purpose, use any channels where your leads are — emails, SMS, chatbots, or the mix of them in your multichannel marketing strategy. Some warm leads will ideally convert at this stage. Some people are still not ready to buy, so you need to nurture them, providing alluseful details about your product. Support your non-aggressive offers with other customers’ feedback since social proof is crucial for decision making. Nurturing is the best way to bridge your audience’s doubts. Keep on using those channels, that your subscribers are comfortable with. Convert This is a core stage of marketing because if your efforts don’t pay off, doing business is worthless. Make the buying process as smooth, intuitive, and straightforward as possible. While closing the deal via email, mention all necessary details about shipping and taxes to avoid unpleasant surprises. Make the physical package from recycling materials and add a bonus — a sticker with the dog or “best dog” stripe to make that purchase special and ensure a positive experience. To speed up the process, createchatbots for Facebook Messenger and Telegram to answer users' questions, collect orders, and promote your products. Retain The lifecycle marketing cornerstone is that a sale is onlyabeginning of relationships. After your customers trusted your brand and made a purchase, support them byanswering their questions and help out if they have any issueswith the wrongcolor or size of the collar, provide returns and refunds. Develop relationships It looks like we made it to the most exciting stage. After a person becomes your customer, there are various ways of keeping your relationships. You can upsell and cross-sell more products, give a bonus card, a membership status, a referral link to engage more people, aside from sharing more and more valuable content. As the core idea of lifecycle marketing is to keep users engaged after the purchase, so don’t stop communicationand keep on adding value to increase the numberof loyal customers and brand advocates. Lifecycle Marketing Best Practices Get some work automated on lifecycle stages Add your clients to your CRM system Personalize communication Identify churn risks Use segmentation Get some work automated on lifecycle stages. Some marketing channels can be automated. For instance, you can create email workflows to cover processes like onboarding, upselling, purchasing, etc. Achatbot is a handy instrument, too, which allows customer support to focus on more complicated issues without answering FAQs from day to day. Add your clients to your CRM system.To build long-lasting relationships with your customers, you need to know them well: their needs, wants, preferences. Their buying history will unveil some important data about these people. So, you'll manage to create highly targeted offers, hence, increase revenue. To bring this to life, make use of a CRM system. The LIKE.TG CRMallows brands to automate sales, monitor their progress, collect information about customers, and communicate with them in one place. So, don't miss this chance to streamline sales with our free CRM. Personalize communication. Today, people expect a personalizedexperience, and many of them are ready to share their data in exchange for a more personalized unique customer experience. Send personalized emails and SMS, segment your audience during the conversation in a chatbot to solve particular issues. Identify churn risks. Find out the weak points in the customer journey you’ve created. Perhaps, it is not apparent where to register or emails load for too long, or the shipping cost turns to be surprisingly high for distant countries. Once you’ve found out the churn risks, fix the issues right away. Use segmentation. You need to segment all your clients in lifecycle marketing. Use segmentation based on milestones like abandoned shopping cart, the first purchase, the fifth purchase, a year together, to be able to celebrate and strengthen your relationships.

Link building is an SEO strategy that aims to acquire links from other websites to yours. In this article, we'll explain why link building is important, consider several types of links, and share some effective strategies. Why is link building important? Link building is helpful for search engines, your business, and online users. Let's consider its benefits in more detail. Search Engines PageRank was created by one of Google's finders Larry Page. This system evaluates the quality of all pages on the web and link quality is one of its major factors. Google was the first search engine to use such algorithms, so it was a huge step forward. The idea is the following: if an authoritative site places a link to your page, it means that it can vote for it and its quality. Besides, there's no point for an established company to link to the content of poor quality, since this reference may damage its reputation. As far as many SEO specialists unveiled Google algorithms, they started to manipulate search engine results. This way, lots of low-quality links were on the top of the search engine results page (SERP). Google took measures to provide online users with high-quality content answering their questions and started to launch regular updates preventing manipulation and overoptimization. Although Google doesn't reveal its full algorithm, we know that links do play a crucial role when crawling and ranking pages. Your Business The most important thing to remember when optimizing your site is to avoid getting links just for the sake of building your link profile. If you are about to release a new product on the market or to launch your business, establishing brand awareness and searching your target audience will be your top-priority tasks. To promote your brand, you can work with influencers and opinion leaders, build partnerships with established brands, create valuable content and share your expertise on relevant resources. Choosing this or that strategy, getting links to your site is inevitable. The more links you get naturally (without asking for them) from trusted websites, the higher Google will rank your page. It's a holy grail for every business. Online users Providing users with answers that fit best their search queries is Google's true purpose. The mission of each new algorithm update is to ensure the best experience when searching for the information. Google wants people to find helpful and expert answers as soon as possible and without much hassle. So, the search engine does its best to make the top 10 search engine results the most reliable source of information. If users tend to leave a site soon after they land on it and go on to the next one from the SERP, Google sees this as a red flag meaning that this page failed to answer their question. As a result, this page gets a high bounce rate and loses its high ranking. So, search engines do extensive work to provide all the parties with the best experience, and links help them do this job efficiently. To understand how link building works, you need to know 3 types of links. 3 Types of Links An effective link-building strategy is not only about acquiring links from other websites to yours but a combination of different types of links. Let's take a closer look at each one. Backlinks They are also called inbound links. This type of link provides the most significant impact on ranking your website. Backlinks are links that you get from other websites. The more links you obtain, the higher your reputation and authority. Although, quality prevails the quantity. You'd better have fewer links from high-quality and relevant to your business sites, than a huge amount of links from one low-quality site. Google believes that a well-established site with a good reputation can place links only to relevant pages. Besides, if a site adds a link to yours, it shares its traffic and reputation. You should thoroughly analyze your backlink profile regularly since it's the most significant ranking factor. If you get to know that a poor-quality site links back to your site, contact its owner and ask to remove the links or disavow these links with the help of Google Search Console. This is the way to tell Google to ignore these links when ranking your site. We'll share some effective strategies on how to get high-quality backlinks in the next section. Outbound Links They are the opposite of inbound links meaning that you place a link on your site leading a user to another website. Site owners often underestimate the power of outbound links considering them a waste of their organic traffic. This type of link can power up your link-building strategy. Remember writing scientific papers at the university. The last section includes references where you add the links to authoritative resources that inspired you to write this or that section. This part of the paper adds value and authority to your work. Outbound links on your site do quite the same. It's useful not only for your rankings but for your readers as well. You may add a link to the research or a more in-depth guide where they'll get more insights into the topic. So, you'll manage to improve your ranking and provide site visitors with the best user experience. Internal Links These are links that lead users to other pages of your website. This type of link also helps both your readers and search engines. They help users navigate your site and perceive information in moderate portions. For example, if you write a blog article and mention a topic you have written about before, it will be wise to put a corresponding link. This way, a user will be able to learn your site content step by step. Internal links let search engines understand the architecture of your site. Check out your most visited pages regularly and put links to other relevant articles, landing pages, or a homepage. This way the search engine will realize the relations of different pages and the logic behind interlinking. Now that you know the power of link building, it's time to learn some effective strategies. 5 Link Building Strategies Start guest blogging Work with influencers Make use of broken link building Look for mentions without links Search resources The main thing to remember when using any strategy is the quality. Look at the link from the user's point of view. It should help them understand the topic and bring value. So, to cope with this task follow the efficient strategies below. Start Guest Blogging Guest posting is an old but effective way to get valuable links. To make it work, you should find blogs from your industry and offer them to write an article. Take into account the blog’s organic traffic and Domain Rate to ensure that this is a high-quality place to mention your brand. First and foremost, your articles should be written by experts, be unique to bring value to the readers. So, learn the blog before offering to write a post for it. Make sure that you can be useful for its target audience. To find such blogs, you can either contact authoritative websites you know or look for new ones with the help of Google search operators. Using the following query, you can look for sites ready for collaboration. topic + intitle:"write for us" For example, you want to speak to the audience interested in creating chatbots for its business goals. Make use of this query. Remember that not every blog speaks openly about the chance to collaborate. The most successful sites receive hundreds of offers daily, and not that relevant. So, you can contact any blog you like. Let the owner know that you have something really valuable to offer. Work with Influencers Contact opinion leaders from your industry who share the same values as you do and offer them to try your product. If they like it, they can recommend it to their audience. Alternatively, you can communicate with your loyal customers and micro-influencers who have already bought your products. Offer them to share their reviews and testimonials with their followers on social media or ask them for an interview. The most important thing here is that influencers should be sincere when recommending your brand. Dog food and cat food supplier “I and love and you” collaborated with popular Instagram puppies to promote their product. This is a great example of influencer marketing since the audience of an influencer is interested in dog food. Make Use of Broken Link Building This technique means that you look for a site with lots of links, find 404 ones and contact the owner or a webmaster to inform them about broken links. Then, you can offer to replace a broken link with a link to your page that might be valuable for the readers. This is a win-win for both parties since you help another website remove broken links and build your backlink profile. With the help of SEO tools such as Semrush, Backlinko, and the Check My Links extension, you can find the broken links of your competitors and email the publishers immediately to offer them help. Alternatively, if you have come across a broken link, check whether it was used in several articles. This way, you may find some sites linking to the 404 page. It means that all these sites provide you with potential chances for conversion. Ahrefs provides the option to monitor a backlink profile and broken links to benefit from this strategy. Look for Mentions without Links Some websites may mention your brand without linking when providing their readers with effective solutions. The good news is that you can easily find such mentions and email the publisher with the offer to add a link, or even start a partnership. With Ahrefs, you can reap the benefits of this strategy. Go to the “Content Explorer”, type in your brand name, tick “One page per domain” and click “Highlight unlinked domain”. You will see a list of all the pages mentioning your business without linking. Search Resources This strategy allows you to look for link lists and resources pages to add your link with valuable content to that list. These are pages that offer a list of authoritative resources a reader might visit if they want to get more insights into the topic. To find such opportunities, use the following Google search operator: keyword(intitle:"resource" | intitle:"resources" | inurl:"resources") Check out an example below. These are link-building strategies tested through practice. There are many more effective techniques that you can use such as the skyscraper technique, reciprocal linking, adding your links to citations and directories, relevant blogs and forums, etc. Consider them but mind Google can find them spammy if you choose one of the methods as your primary one. So, mix different link-building strategies and make use of special SEO tools like Semrush, Ahrefs, Moz, Backlinko to have access to accurate data.

A lead nurturing email is an email that marketers send to move users from the consideration stage to the decision stage of the lead funnel. These emails aim to show more details about a product or service and highlight its best features. Lead nurturing emails often appeal to emotions by using social proof and user-generated content. Sometimes, they simply offer considerable discounts to add more incentive for making a purchase. Marketers develop a lead nurturing strategy to influence decision-making and sell the idea that it’s best to buy specific products from their brand. Without nurturing, users may decide to purchase elsewhere or change their mind and not shop at all. Email campaigns are widely used in the lead nurturing process since this medium is flexible and allows brands to create all sorts of messages depending on their goals. Let’s find out why sending these emails is worth your while. Why are lead nurturing emails important? Increased sales Cost-efficiency Automation options There are a few reasons to actively use these emails in your lead nurturing strategy. Here they are: Increased sales. According to Invesp, nurtured leads bring 50% more sales than non-nurtured. Cost-efficiency. Email marketing campaigns have one of the highest ROIs in digital marketing. This channel brings up to $40 in revenue for each dollar spent. Automation options. You can set up a series of lead nurturing emails once, and every new subscriber will receive nurturing emails automatically. Let’s check some examples of such emails sent by notable brands. 3 Lead Nurturing Email Examples We’ve collected and described a few lead nurturing email examples for your inspiration. Below is a nurturing email from Postable. Once a user subscribes, the brand sends an automated email to thank them for sharing their email address and offers an irresistible 20% discount for their first order. That’s a great incentive in the early stage, and it must have a high conversion rate. Grammarly also uses a quality lead nurturing email. The company offers users to upgrade to a Premium plan by grabbing a massive 40% discount. It provides a comparison of the features available on Free and Premium plans. The brand works with YouTube and contextual advertising, so it’s hard to resist this offer. Here’s a lead nurturing email from Zara. This straightforward message promotes an upcoming sale that starts in the mobile app an hour before on their online store. It is a killer incentive to download the app and do some brisk morning shopping with time-limited discounts. The email’s design is as simple as the offer. It’s made of three fancy photos of a woman, a man, and a kid. Each photo represents clothes from the catalog and leads to the relevant product pages. As you can see, there are different ways to nurture leads. Some prefer to use a big incentive to provoke a spontaneous decision, while others regularly remind subscribers about the value their brand provides. Let’s check out some universal tips that fit any business’s lead nurturing program. 4 Best Practices for Creating Lead Nurturing Emails Personalize your emails Test different types of content Track email engagement Combine emails with other channels We’ve collected some simple yet useful tips to help you make your lead nurturing emails more effective. Tip 1. Personalize your emails If you collect subscribers with LIKE.TG’s subscription forms, you can ask them to share different data. Don’t ask users for a lot of personal information but focus on one or two details in addition to an email address and name. A little detail, like location or gender, may help you create more personalized content and better nurture your leads in the future. Here’s Brooks email with dynamic content. The message set up as one email campaign offers different content to satisfy all subscribers based on their location. Here’s some more about email personalization with LIKE.TG. Tip 2. Test different types of content We mentioned earlier that companies from various industries nurture leads a little differently. There’s no standard recipe to convert leads into customers, so you should find types of content that work best with your audience. To promote an electronic gadget, you can send an email with professionally-made photos, detailed descriptions of all features, feedback from customers, and, ideally, user-generated content. Here’s a killer email from Apple that promotes a red iPhone model. It nurtures clients by inviting them to participate in anti-HIV fundraising (they just need to buy that exact model), offering a $315 credit for a purchase, and showing the smartphone’s durability features. Tip 3. Track email engagement It helps a lot if you always track users’ responses to your lead nurturing emails. There is no specific metric to monitor email engagement, but you can track the open rate, CTR, unsubscribe rate, etc., and make realistic estimations based on these metrics. Here’s how the statistics page looks in LIKE.TG. Aside from the metrics mentioned above, you can see a click map, opens by location, and opens by device. Tip 4. Combine emails with other channels It’s best to use various types of media to communicate with your subscribers. Since some people prefer one channel over another, you need to be present where users are most likely to engage with your company. Each channel has its own benefits. For example, email is a one-way communication, while chatbots allow for two-way communication to help you build an engaging dialog with your customers. With LIKE.TG’s Automation 360, you can create a flow of triggered messages and connect with your subscribers via email, SMS, and web push notifications. You can also create a chatbot for Facebook Messenger and Telegram without breaking a sweat with LIKE.TG. Congratulations, you’ve learned why it is necessary to send emails to nurture leads after they subscribe to your brand.

Lead routing is an automated process of assigning incoming prospects to sales representatives. It helps distribute leads from your list to the most appropriate salespeople and reach them. In this article, we’ll unveil why implement lead routing and review 4 best practices. Why should you implement lead routing? Studies show that initial contact with your prospects is critical for establishing mutually beneficial relationships. The faster you make the first call or send an email, the higher the chance of a conversion. Marketers recommend contacting leads within five minutes after they show interest in your product and leaving their emails and phone numbers through web forms on your website. When you manage to respond to potential clients’ activity on your website, you increase the likeliness of these people to convert into consumers. Moreover, your lead response time influences customer decisions on whether to purchase with your brand or find a substitute. According to statistics, the conversion percentage is high if you reach your prospects within five minutes. Within this time, competitors won’t manage to build communication with your potential customers. Your leads won’t switch to other brands for the same product. So, ensure to make lead routing your priority. Find the right sales representatives and delegate prospects to them. Make sure that your salespeople reach your leads as soon as they can. When your business grows, it’s essential to ensure that every prospect gets your attention. To win many deals and convert potential clients into loyal customers, you need to establish communication as soon as possible. Lead routing lets you distribute prospects and tasks among your sales representatives and reach prospective customers quickly. This way, you can prevent the decrease in conversion rates and the reasons for prospects churning out. By instantly assigning leads to different sales representatives, you can ensure that every person gets your attention and help. Salespeople will listen to the leads’ challenges and provide them with solutions. If potential clients find your product helpful, they will purchase with your sales representative and become customers. Let’s sum up the main benefits of using lead routing. It helps effectively distribute prospects among your sales reps; encourage company success; establish good relationships with potential clients; promote trust and loyalty; provide excellent customer service; quickly respond to leads’ inquiries. Now that you know why to implement lead routing, let’s review some effective best practices. 4 Lead Routing Best Practices We can discuss dozens of recommendations when it comes to lead routing. However, we’ve decided to uncover the most essential for your business. So let’s see these tips one by one in detail. Determine criteria for lead routing. Depending on the relationships with your prospects, you need to assign them to different teams. If prospects that come to your company have no history with your brand and connections with your customers (companies), consider delegating these individuals to your sales development team. This way, you can qualify your potential clients and identify their needs. It’ll help you make sure that they meet your buyer persona. However, when a prospect comes from a company that is your customer, you need to select a customer success manager. The customer success manager has a clear understanding of relationships with current clients. Such a person on your team enables you to make successful upsells and cross-sells. The customer success manager helps you analyze the current situation with the customer and provides personalized offers. Find the right sales reps for these prospects. All sales representatives are different. They have strengths and weaknesses. Some might succeed in converting prospects into customers in a specific industry, while others might be good at working with decision-makers. If you know who will manage certain tasks excellently, consider assigning new leads to these individuals. Determine your reps’ strengths and use them to your advantage. It will help you effectively reach your prospects and make them convert. Assign leads based on geography. Time zone matters since it influences smooth communication with potential clients. If you want your sales representatives to reach prospects at the right time, consider choosing your salespeople from the same time zone. As a result, the response rate will be higher, and time scheduling will be smoother. Check the technology side of your lead routing strategy. Before distributing prospects among your sales department, ensure everything works properly. To automatically assign leads, you need to find ways for them to come. Find out whether your web forms and other channels meet your requirements and work properly. Once potential clients leave their data through a web form, make sure to store it in a secure place. Consider using a CRM. With LIKE.TG’s CRM, you can automate sales and communication with your prospects. Congrats, now you know what lead routing is and why it’s crucial. Hope our guide will help you assign prospects to the right departments of your company.

Lead tracking is the process that entails identifying the sources of prospects, evaluating the stages of the sales funnel, and taking certain actions to close the deal. It helps marketingteams obtain more qualified leads, create effective marketing campaigns, andboost sales. In this article, we’ll uncover the importance of tracking leads and talk about howthis process works. Next, we’ll review someexcellent lead tracking software examples. Why is it important to track leads? Lead tracking allows companies to receive the information they need to close deals and increase revenue. It includes prospective customersources and their locations. As a result, marketing teams can work more effectively: improve marketing campaigns, personalize their offers and messages, enhance customer base, and increase sales volumeand revenue. According to statistics, 75% of marketers report difficultieswhen estimating ROI since they don’t have a detailed picture of campaigns’ results. The process allows entrepreneurs to improvecustomer retention, assess the effectiveness of marketing efforts, improve the customer acquisition process, and have a clear understanding of sales and marketing departments’ performance. Businessowners can increase the efficiency of their organizations, develop personalized sales pitches, and obtain clear performance reports. Now that you know why many businesses track their prospective customers, it’s time for you to explore the process itself and find out how it works. How does lead tracking work? To obtain conversions, you should address your potential customers’needs fast. Lead tracking helps you manage your prospects and get more paying customers. So, let’s find out how lead tracking works. Lead trackingrevolves aroundmarketing actions that help identify a lead’s stage in the sales funnel. To do it, marketers collect the necessary data on each prospect and categorize them based on specific actions and characteristics, and sales reps manage leads based on their status. Tracking allows companies to determine the likelihoodof closing a deal with a particular customer. Some entrepreneurs assume that lead tracking requires hiring experts in the field or having special skills and knowledge. However,everything is much more simple nowadays. You just need to decide on the platform that suits your purpose and get the ball rolling. Let’s walk you through the most popular and convenient lead tracking software examples. 3 Lead Tracking Software Examples All companies need to track their leads to improve customer retention and acquisition andidentify theirprimary prospect sources.You might think that to do it, you need some special skills and knowledge. However, there is a wide choice of software thatcan help youin the process. Next, we’ll review the best and most effective lead tracking platforms. Let’s start with LIKE.TG. LIKE.TG LIKE.TG enables users to monitor the sales processes and establish strong relationships with leads for free. Its CRMallows you to collect data about your prospects in one place. As a result, your marketing and sales teams will have all the necessarydetails to move your prospective customers down the sales pipeline. With the right information, you’ll be able to provide customers with a personalized experience. The platform allows you to have a clear picture of open deals, give tasks to the sales team, and track the progress of each lead. You can add your leads manually, import them by uploading files in CSV or vCard formats, or receive a customer’s data afterthey make an order via your chatbot. Besides, you can create a live chat for your website and add all new leads automatically to the CRM. All their data will be stored in the system. Each card can include a customer’s name, email address, phone number, company, description, position, date of birth, and rating. LIKE.TG enables you to see the history of previous interactions. You can also reach your prospects the same way they contact you. Get in touch withyour potential customersvia WhatsApp, Telegram, or Facebook Messenger. Below you can see a deal card in LIKE.TG’s CRM. Free plan:up to 5 account users.Paid plan:From $37per user per month. You can check out our article to find out how to manage leads in LIKE.TG’s CRM. Pipedrive The platform is a perfect solution for those who strive to have a visual representation of their sales leads. You can see a pipeline and decide what actions to take next to gain conversions. The CRM enables you to add deals, close dates, and track your leads’ progress. Different deals are marked with different colors so that you know whichonesyou need to manage first. To gather information about sales and categorize it, you can make use of custom fields. Gather all your contacts in CRMusing several ways: by manually adding them to your lead box, importing them from a spreadsheet, andimplementing a chatbot and web forms. You can also track the most active web visitors and add them to your list of potential clients. Pipedrive allows you to keep all your leads in one place and focus on deals. You can add prospects, qualify them, and create labels. The labels are necessary to prioritize certain prospective customers, retain them, or close deals. To startan interaction, you can schedule a call, email, or other action to get in touch with your potential customers. If you want to contact your hot or new prospects right away, you can use a live chat. Besides, Pipedrive’s chatbot can qualify them automatically. You can see the available deals and their value and mark your won and lost customers. Free plan: 14-day trial.Paid plan: From €15 per user per month. Capsule The software is useful for those who want to nurture leads, collect essential data in one place, control conversations, and ensure a personal experience for leads and customers. The platform enables you to see the history of communication with each lead so that you don’t need to bother users with the same questions twice. You can also easily export your contacts. In Capsule, you can add contacts manually and import them from Outlook, CSV files, or vCard. If you need to find information fast, you can make use of quick search. Some additional featureslike the “Attach files” option, custom lists and fields, data tags, mail dropbox, and the opportunity to share contacts with your team may also come in handy. Below you can see a dashboard where you can add prospects and their value and status. Free plan:14-day trial.Paid plan: From €18 per user per month. Congrats, you’ve unveiled the importance of lead tracking and can now use the examples above as your source of inspiration. Make use of this information to develop and implement a lead tracking strategy for your company.

Lead management is the processof tracking and recordinga company’stouchpoints with itsleads. Analyzing your customer acquisition strategy andlead qualificationand nurturing will help you create a lead funnel that converts. In this article, you’lldiscover why lead management isvital and get some tips on how tobuild an effective lead management process for your business. Why is lead management important? Every startupneeds to think about the quality of its lead generation strategy when its prospectsdrop off. Marketers often blame different communication channels, targeting the wrong audience, or insufficient warm-up. When they make the appropriate changes to the strategy and see little or even no result, lead management comes into play. Lead management allows business owners to have a 360-view of their customers’ position in the sales funnel. Using a CRM system for managing leads provides companies with a holistic picture of their sales funnel effectiveness. Lead management helps marketers cope with the following tasks: reveal top-performing marketing channels that are worth the investment; single outthe most effective lead acquisition instruments; identify the most qualified leads and sort them later based on their demographics, buyer journey stage, level of interest, and engagement; nurture leads individually based on their qualification; assign leads to sales representatives; keep the history of interaction with every lead in one place and access it on demand; build and maintain long-lasting relationships with clients; automate sales and communication with leads; streamline sales. Long story short, lead management is a must for every company. When listing its advantages, we’ve mentioned several core stages of this process, so let’s take a closer look at them. 5 Steps to Implementing an Effective Lead Management Process The main goal of this process is to provide leads with the necessary information on time to ensure that they move down your sales funnel smoothly. It’s essential to come up with valuable content when leads are ready to go to the next level. Avoid being too pushy, and try not to slow down the process at the same time. Now let’s consider each step of the lead management process in more detail. 1. Lead generation This is the beginning of your relationships with leads. They may have known your brand for a long time but are onlystarting tobuy from you now. Your main goal at this stage is to engage and inform them that your company can solve their problems, which is why you should do your best to get their personal datato personalize your further communication. The choice of channels and instruments depends on your niche andtarget audience. You can reach your leads via email, social media, website, online and offline events, partnership campaigns, etc. Make use of subscription forms, lead magnets, website widgets — everything that won’t let your leads fall through the cracks. Mind that prospects should be automatically added to your list or CRM system. With LIKE.TG, youcancreate a subscription form with a lead magnet in half an hour without any coding skills for free. This way, a user gets an additional incentive to join your mailing list. You can offer anything that can bring value to your potential client. Follow these instructions to create a subscription form with a lead magnet using LIKE.TG. 2. Lead enrichment and tracking Once yourleads are captured, your CRM collects and records their personal data. Depending on the system you choose, you can get different types of information. You can fill in your customers’ profiles with datato approach each clientbetter and provide personalized offers. Some CRM systems allow companies to keep track of their leads’site activities and conversions. This data helps sales reps understand every prospect better. LIKE.TG provides a built-inCRM that enables companies to automate communication with clients and streamline sales. You can create a card for each deal, store and review clients’personal information anytime you need it, see the source of a deal, view the interaction history, and connect with clients via several channels. Follow this step-by-step guideto figure out how to manage your contacts with the LIKE.TG CRM. 3. Lead qualification At this stage, you can identify the most qualified leads who are very likely to convert. This will help you set your priorities correctly and invest money in the most promising prospects. Some CRM systems provide predictive scoring models that help qualify leads effectively based on the lead scoring criteria you set. This way, you’ll allocate your budget wisely and only work withthose who are interested in your services. 4. Lead distribution Now that your leads are qualified and prioritized, it’s time to distribute them among your sales reps. If your company is small and your sales department has up to three people, it’s not a difficult task, but if you’re growing fast and have ten or more agents, it becomes a real challenge. The more time you need to delegate tasks, the faster you lose potential clients, so make use of a CRM system that provides automated lead distribution opportunities based on thecriteria you set. Some services allow companies to assign leads round-robin, assign phone numbers to territories, transfer calls, let your most experienced sales reps work with VIP clients, etc. These opportunities help ensureyour team’s smooth workflow. 5. Lead nurturing This stage is about providing your leads withvaluablecontent and resources that will help them make a purchase. All your leads are at different qualification stages: some of them are almost ready to buy but needa final push, while others are not ready yet and need to make sure that you will help them solve their issues. Your task is to approach every lead individually and make personalized offers using their personal data and interaction history. You can nurture your leads with the help of checklists, guides, webinars, courses, other clients’ reviews and testimonials, and case studies. Make sure toidentify their level of engagement correctly and provide the necessarytype of content. For this purpose, you need to fullyunderstand your buyer’s journey. Congrats, now you know why lead management is essential and have a how-to guideon hand. Make use of LIKE.TG’s CRM to manage your leads effectively and build long-lasting relationships with them!

A lead nurturing email is an email that marketers send to move users from the consideration stage to the decision stage of the lead funnel. These emails aim to show more details about a product or service and highlight its best features. Lead nurturing emails often appeal to emotions by using social proof and user-generated content. Sometimes, they simply offer considerable discounts to add more incentive for making a purchase. Marketers develop a lead nurturing strategy to influence decision-making and sell the idea that it’s best to buy specific products from their brand. Without nurturing, users may decide to purchase elsewhere or change their mind and not shop at all. Email campaigns are widely used in the lead nurturing process since this medium is flexible and allows brands to create all sorts of messages depending on their goals. Let’s find out why sending these emails is worth your while. Why are lead nurturing emails important? Increased sales Cost-efficiency Automation options There are a few reasons to actively use these emails in your lead nurturing strategy. Here they are: Increased sales. According to Invesp, nurtured leads bring 50% more sales than non-nurtured. Cost-efficiency. Email marketing campaigns have one of the highest ROIs in digital marketing. This channel brings up to $40 in revenue for each dollar spent. Automation options. You can set up a series of lead nurturing emails once, and every new subscriber will receive nurturing emails automatically. Let’s check some examples of such emails sent by notable brands. 3 Lead Nurturing Email Examples We’ve collected and described a few lead nurturing email examples for your inspiration. Below is a nurturing email from Postable. Once a user subscribes, the brand sends an automated email to thank them for sharing their email address and offers an irresistible 20% discount for their first order. That’s a great incentive in the early stage, and it must have a high conversion rate. Grammarly also uses a quality lead nurturing email. The company offers users to upgrade to a Premium plan by grabbing a massive 40% discount. It provides a comparison of the features available on Free and Premium plans. The brand works with YouTube and contextual advertising, so it’s hard to resist this offer. Here’s a lead nurturing email from Zara. This straightforward message promotes an upcoming sale that starts in the mobile app an hour before on their online store. It is a killer incentive to download the app and do some brisk morning shopping with time-limited discounts. The email’s design is as simple as the offer. It’s made of three fancy photos of a woman, a man, and a kid. Each photo represents clothes from the catalog and leads to the relevant product pages. As you can see, there are different ways to nurture leads. Some prefer to use a big incentive to provoke a spontaneous decision, while others regularly remind subscribers about the value their brand provides. Let’s check out some universal tips that fit any business’s lead nurturing program. 4 Best Practices for Creating Lead Nurturing Emails Personalize your emails Test different types of content Track email engagement Combine emails with other channels We’ve collected some simple yet useful tips to help you make your lead nurturing emails more effective. Tip 1. Personalize your emails If you collect subscribers with LIKE.TG’s subscription forms, you can ask them to share different data. Don’t ask users for a lot of personal information but focus on one or two details in addition to an email address and name. A little detail, like location or gender, may help you create more personalized content and better nurture your leads in the future. Here’s Brooks email with dynamic content. The message set up as one email campaign offers different content to satisfy all subscribers based on their location. Here’s some more about email personalization with LIKE.TG. Tip 2. Test different types of content We mentioned earlier that companies from various industries nurture leads a little differently. There’s no standard recipe to convert leads into customers, so you should find types of content that work best with your audience. To promote an electronic gadget, you can send an email with professionally-made photos, detailed descriptions of all features, feedback from customers, and, ideally, user-generated content. Here’s a killer email from Apple that promotes a red iPhone model. It nurtures clients by inviting them to participate in anti-HIV fundraising (they just need to buy that exact model), offering a $315 credit for a purchase, and showing the smartphone’s durability features. Tip 3. Track email engagement It helps a lot if you always track users’ responses to your lead nurturing emails. There is no specific metric to monitor email engagement, but you can track the open rate, CTR, unsubscribe rate, etc., and make realistic estimations based on these metrics. Here’s how the statistics page looks in LIKE.TG. Aside from the metrics mentioned above, you can see a click map, opens by location, and opens by device. Tip 4. Combine emails with other channels It’s best to use various types of media to communicate with your subscribers. Since some people prefer one channel over another, you need to be present where users are most likely to engage with your company. Each channel has its own benefits. For example, email is a one-way communication, while chatbots allow for two-way communication to help you build an engaging dialog with your customers. With LIKE.TG’s Automation 360, you can create a flow of triggered messages and connect with your subscribers via email, SMS, and web push notifications. You can also create a chatbot for Facebook Messenger and Telegram without breaking a sweat with LIKE.TG. Congratulations, you’ve learned why it is necessary to send emails to nurture leads after they subscribe to your brand.

Lead scoring is a method of rating leads to help you better understand how much benefit they can bring your business and how to treat them. This technique allows marketing and sales teams to analyze and divide leads into groups based on their buyer journey stage, email engagement, behavior, company information, etc. In this video, Alex explores 4 effective strategies to streamline lead scoring, helping you optimize your sales process and boost conversion rates. Why is lead scoring important? Lead scoring can help you understand how to work with different parts of your audience. By analyzing user data and assigning a score, you can find out which leads are most likely to become customers and which ones need nurturing from your business. At every stage of the buyer’s journey, prospects require different kinds of treatment. If you learn to assign the correct score to them, it will make your sales and marketing teams work more efficiently. Lead scoring also helps you save time and money by tailoring the most relevant content and offers to specific segments of your audience. This, in turn, can improve your relationships with the audience. Lastly, lead scoring helps you sort out the least active part of your audience, the cold leads, which allows you to send them more personalized messages. Let’s figure out how to make up a lead scoring strategy. How to Build a Lead Scoring Plan Identify Your Problem Design a Scoring Model Set Thresholds for Your Lead Scoring Choose a Lead Scoring Service Decide How to Engage with Leads after They Reach Thresholds You need to take five steps to make a lead scoring plan for your business. Step 1. Identify Your Problem Several problems can make you think about implementing lead scoring: you may have a volume issue when you need to drive more qualified leads to your sales team; you may have a quality issue when your sales team wastes time on leads who are yet not ready to purchase; you may have a long sales cycle that needs to be shortened. The problem that you need to solve is the foundation of your lead scoring strategy. Step 2: Design a Scoring Model Identifying a problem will help you design the lead scoring model to achieve your business objectives. It’s also necessary to align sales and marketing objectives to identify which demographics and behavioral patterns are worth tracking and assign a score to each. For example, subscribers who clicked through your last email campaign may get 10 points, while those who only opened the email get 5 points. When users visit your pricing page, their score may increase by 15 points and only 7 points when they visit your brand’s homepage. Besides, you should prioritize channels that attract traffic to these pages. For instance, one user may visit your landing page after clicking a link in your email, while another may be redirected from a PPC ad on Google. The prospect who used the search engine to find information is warmer than an email subscriber because, in the first case, they’ve willingly searched for information and not simply received it in their inbox. It’s best to assign points accordingly. It’s also important to care about score decay. This means that you should take points away from leads who have changed their intentions or stopped engaging with your content. Step 3: Set Thresholds for Your Lead Scoring Decide upon the score ranges that will coincide with leads’ readiness to buy. For instance: a lead with a score 0-20 can be considered a cold lead or even a non-fit, which allows you to remove them from your program; a lead with a score 21-49 can be classified as a warm lead, who isn’t ready to buy and needs to move along in your nurturing program; a lead with a score 50 and above is a hot lead, so it’s best to hand this contact over to the sales team. Step 4: Choose a Lead Scoring Service You need to choose a service that will meet your functionality requirements and budget. You can overview some lead scoring companies here. If you run a small business and only work with a few digital marketing channels, you may not need to have a universal service to cope with a lead scoring task. For instance, when sending your email campaigns with LIKE.TG, you can have two ways of scoring leads: by rating and by activity. LIKE.TG automatically assigns subscribers a score from 1 to 5 stars based on their activity in the last 60 days. It depends on the open rate, click-through rate, and the total number of campaigns sent to a specific user. Rating based on user activity also helps you understand whether your subscribers have active email addresses or not. Step 5: Decide How to Engage with Leads after They Reach Thresholds Think about the ways to deal with leads when the lead scoring system identifies their readiness for shopping. It’s best to automate communication so you can put your business in front of your leads with the most relevant content when they are most likely to engage with you. For example, you can send automated emails with exclusive offers and discounts to close deals with hot leads and emails with more product information to warm leads who need nurturing. Here’s a series of automated nurturing emails that start with a welcome message to greet new subscribers. It’s easy to setup: register with LIKE.TG, create an event that will trigger email sending, create some templates, and connect them in a workflow. Here’s a guide to creating automated emails. You can also send relevant campaigns via a Facebook chatbot based on the leads’ buyer journey stage. Let’s finish this guide with some best practices. 5 Best Practices to Succeed at Lead Scoring Review your lead scoring system Use negative scoring Disqualify dead-end leads Set up different lead scoring models Notify your sales team about new MQLs We’ve collected five actionable tips so you can enrich your lead scoring strategy. Here they are: Review your lead scoring system. Your target audience may change over time. New behavioral patterns may appear, and demographics may change as your business increases its market share. Lead scoring is not something that you can set once, hoping it will work forever on its own. Review the score of your leads at least once a quarter to be able to adjust your scoring tactics to any changes. Use negative scoring. This is necessary for keeping the score relevant to users’ behavior and engagement with your brand. Negative scoring will help you send the right types of content at the right time, especially when leads have lost interest in your brand. Disqualify dead-end leads. It’s best to save time and effort on communication with leads who are not interested in your brand. Your lead scoring system will help you identify their status and enable you to take action. Set up different lead scoring models. It’s okay to have a few criteria for lead scoring at once. The number of lead scoring models you use depends on how vast your demographics are. For example, it’s okay to rank users by their activity, the number of purchases they made from your shop, the amount of money they spent, etc. Notify your sales team about new MQLs. It’s best to immediately inform your sales department about new hot leads coming. Automated notifications will do just that, avoiding human error and any delays. This will make your business more likely to keep the leads in your funnel. Congratulations, you’ve learned the basics of lead scoring. Now you are ready to develop your lead scoring system!

Lead generation is a marketing process that involves capturing and stimulating people’s interest in a specific product or service to develop a sales pipeline. This process involves various marketing techniques designed to spark consumer interest in a business's offerings, ultimately increasing the number of prospects and converting them into loyal customers. In this video, Alex covers different lead generation tools. Watch it to get inspired! Why is lead generation important? Lead generation is an integral process for business development and growth. Each business and marketing strategy covers this aspect. Below, you can unveil why. Company growth. By converting prospects into paying customers, you contribute to the overall growth of your business and your revenue. Effective lead generation helps you reach more potential clients and encourage them to purchase your products. Cost efficiency. Unlike traditional advertising, inbound marketing strategies prevent you from spending significant upfront costs. They enable you to save costs and allocate them to other areas of your business requiring close attention. Customer insights. Lead generation techniques empower your company’s team with all the necessary data, including customers’ preferences, behaviors, and needs. With these insights at hand, you can improve your marketing strategy, tailor your messages based on this information, and deliver more personalized offers. Relationship building. During lead generation campaigns, you can build strong relationships with potential customers so that they will trust and choose your brand over others. Consistent communication and crafted offers will help you interest prospects, provide them with relevant solutions, and encourage them to buy your products. Brand awareness. An effective lead-generation strategy can increase brand awareness and visibility. More people will notice your brand, and some might consider purchasing products. Market expansion. If lead generation works right, you can reach new markets. By identifying and communicating with the right prospects, your business can diversify its target audiences. Now, let’s find out how lead generation works. How does lead generation work? To apply lead generation correctly, you need to understand how it works first. This section will explain this process briefly. Within the inbound marketing methodology, lead generation comes in at the second stage. The process unfolds as follows. Discovery of a business. A visitor learns about a company via the various marketing channels a brand employs, such as blogs, social media, pages, or business websites. A customer clicks on a call to action (CTA). A CTA is a button, message, or image that prompts a potential customer to take action. The customer visits a landing page. By clicking on the CTA, the visitor is redirected to a landing page that captures useful information about the lead in exchange for a delightful offer. Note that the offer refers to something valuable that is provided on the landing page. It could be a course, a template, or an eBook. You can add these lead magnets to subscription forms designed to gather contact data and send email campaigns. These forms can be anywhere on the website but are usually placed on the landing page. Now, let’s discover what a lead generation process is. What is a lead generation process? Lead generation is a complex process requiring close attention and effort for better results. We’ll describe it further in this section. With lead generation, the marketer aims to warm up target customers and get them on a path that leads to buying. It also involves reaching out to users and converting them into people naturally interested in what a particular brand provides. Leads are sourced from different avenues. For instance, from personal referrals, telephone calls by telemarketers or the company, events, advertisements, and the internet. According to statistics, 90.7% of companies use their sites, 89.2% of marketers use blogs, 69.2% use email campaigns, and 53.7% of businesses incorporate PPC ads to generate leads. Lead generation is an essential process for the success, growth, and profitability of every business. Every business owner should know what it is and how it works. However, since people often misinterpret lead generation and demand generation, it is crucial to differentiate the two concepts. So let’s find out their main characteristics. Demand Generation vs Lead Generation The two concepts are integral parts of your company’s marketing strategy, but they have different purposes and execution. Below, you can check out the difference between demand generation and lead generation. Demand generation is the process of driving interest and establishing awareness about your business’ products or services. It stimulates demand and encourages customers to buy these items. For this purpose, marketers use various marketing strategies, including content marketing and social media marketing, different events and webinars, ads and PR, and optimization of the created content. Companies publish educational content, use Instagram, Facebook, LinkedIn, and others to build awareness and boost visibility, and run ads using search engines and social media platforms to establish brand recognition. You can measure demand generation using the following metrics: brand awareness, website traffic, social media engagement, content downloads and views, event attendance, and others. These indicators will help you assess the demand for your product or service. Lead generation is the process of capturing prospects and converting them into clients using a sales funnel. It targets specific audience segments interested in your product or those needing it. To achieve these goals, companies build dedicated landing pages with subscription forms to gather leads’ contact data, send targeted email campaigns with offers, add lead magnetsto get new subscribers, use paid ads, and add CTAs to encourage prospects to take the desired action. You can pay attention to the number of leads generated, conversion rate, cost per lead, lead quality and scoring, email open and click-through rates, and many others to evaluate the effectiveness of your lead generation strategy. Shortly put, demand generation focuses on establishing brand awareness and interest while lead generation aims at capturing the contact data of prospects. The two processes also strive for different outcomes: demand generation seeks brand awareness, engagement, and site traffic, while lead generation helps attain more qualified prospects and higher conversion rates. Now you know what lead generation is and how it works, but before choosing the strategy, it is important to understand the types of lead generation. Each business should have a personalized approach that works for prospects. So, let’s take a look at them. Types of Lead Generation Depending on your business model, target audience, and marketing strategy, you can execute various types of lead generation. In this section, we’ll unveil the most popular of them for you to decide which one is a perfect fit for your business. B2B Lead Generation Business-to-business lead generation is the process of attracting potential business clients through various marketing channels and tactics. This type is relationship-driven since company representatives have to search for high-value clients and contact them, building trusting relationships and encouraging them to purchase. They look for customers with the help of social media platforms, particularly LinkedIn and Facebook. When incorporating B2B lead generation, brands apply targeted ads, sponsored content, and direct outreach to decision-makers and industry professionals using the mentioned social media networks. There are even more channels and marketing strategies companies use to reach decision-makers. They create video content (product demos and customer testimonials), industry events, webinars, trade shows, account-based marketing (targeted outreach and personalized content), partnerships, referral programs, and many others. B2C Lead Generation B2C (business-to-customer) lead generation is the process of attracting prospective customers to the company’s products and services and encouraging them to purchase shortly. To capture leads, marketers use various channels and techniques. They create quality educational content addressing consumer needs, share how-to guides, product demos, and customer testimonials, post interactive content on Instagram, Facebook, TikTok, and other platforms, send email campaigns with updates and valuable content, etc. Inbound Lead Generation Inbound lead generation implies using content tailored to customer preferences, needs, and problems. These messages are valuable and informative, addressing prospects’ pain points rather than pushing customers toward purchases. This type of lead generation is focused on building strong, trusting relationships with potential customers and providing solutions crafted to their specific needs. This way, you provide value before selling your products. Inbound marketing involves sharing engaging blog posts, providing valuable resources in exchange for contact data, sending automated email campaigns with personalized offers, hosting webinars and other online events, adding positive customer reviews and testimonials, etc. With highly targeted content and offers, companies are more likely to lead prospects toward action. Outbound Lead Generation Outbound lead generation reaches potential customers through advertising, direct mail, phone calls, email outreach, offline events, webinars, and many others. With this approach, brands usually strive to reach specific demographic segments and companies. When done right, outbound lead generation can bring new customers to a business. For cold calling, marketers develop lists of prospects that match their buyer persona, write a good script with an introduction, value proposition, and a call-to-action, and provide training to the team. All these steps are necessary for effective and successful phone calls resulting in conversions. Email outreach implies creating personalized email campaigns resonating with prospects’ needs and preferences. Then, marketers send follow-up emails to interact with leads and provide interesting offers. Online Lead Generation Online lead generation uses digital channels to attract, reach, and convert prospects. These channels include social media platforms, websites, search engines, webinars, chatbots, referrals, etc. Companies can combine several online channels to reach and resonate with their target audience. Blogging, video content, social media engagement, and email marketing are only a few of the numerous ways to interact with leads and encourage purchases effectively. When doing online lead generation, companies often use special tools and services for better efficiency. These cover CRM, email marketing services, analytics tools, landing page builders, etc. Consider using LIKE.TG for your lead generation success and have all the mentioned tools at hand. Offline Lead Generation Offline lead generation uses traditional non-digital channels to reach prospects. In today’s marketing environment, this approach can be used as complementary to online lead generation techniques as the majority of leads use the internet to search for brands. Offline lead generation channels include trade shows, networking events, direct mail, phone calls, print advertisements, public speaking, community events, seminars, referral programs, and many others. Now that you know the types of lead generation you can incorporate into your business, it’s time to find out how to do it. How to do lead generation? Lead generation can help you reach your goals regarding leads, conversions, and sales. yet it should be executed right for the best results. In this section, we’ll show you how to do lead generation step by step. Define your target audience. Consider creating buyer personas containing details about your ideal customers, covering demographics, behaviors, needs, and concerns. You should also conduct market research to understand the preferred channels, challenges, and needs. Develop high-quality content. To encourage site visits, you need engaging and valuable articles, blog posts, and videos. You can create any content format your audience prefers, such as webinars, blog posts, videos, infographics, whitepapers, ebooks, etc. Optimize your site. Your landing page should contain a clear value proposition, CTA, and subscription form. These elements ensure proper conversion of site visitors into leads and consequently into customers. Ensure that your forms are concise and user-friendly, allowing users to sign up for your email newsletters from laptops and smartphones. Besides, consider optimizing your site for search engines by using the right keywords, improving website speed, writing the right meta descriptions, and improving images. Use social media platforms. Use social media advertising, partnerships with influencers, and social media trends to your advantage. Platforms like Instagram, Facebook, and TikTok are perfect for boosting brand recognition, awareness, visibility, and reach. The right social media strategy will help you capture more leads. Leverage email campaigns. Encourage sign-ups by adding lead magnets to subscription forms. It can be anything from free guides and templates to discounts. After site visitors subscribe to your email newsletter, consider sending them automated email campaigns with relevant content and offers resonating with their behavior and interests. You should also personalize your emails by including the recipient’s name, preferences, and past interactions. It will help you improve engagement. Consider using paid advertising. With pay-per-click ads, you can bring more prospects to your website. Search engines, social media networks, video, and e-commerce platforms are the most popular channels to use PPC advertising effectively. You’ll improve visibility, website traffic, and conversions. Collaborate with reputable blogs, opinion leaders, and event organizers. Consider creating guest posts for reputable blogs related to your industry to expand your reach. You can also improve visibility by collaborating with opinion leaders. They can share information about your products in their blogs and recommend them to a wide audience. When collaborating with event organizers, you can participate in various industry events, bringing together businesses and potential customers. It’s a great opportunity to show that your product stands out and attracts more leads. Encourage word-of-mouth promotion. When you provide your existing customers with excellent shopping experiences, seamless customer service, incentives, referral, and loyalty programs, you encourage word-of-mouth promotion. This is the best way to reach qualified leads who are interested in your products. Evaluate performance and improve your lead generation. Consider using analytics tools to assess the performance of your metrics and identify issues. When your lead generation process experiences problems, it’s necessary to review it and adjust. Besides knowing how to do lead generation, you should also have effective strategies at hand to successfully bring new prospects into your business. That’s why we’ve gathered the best of them into a list. 8 Lead Generation Strategies and Examples That Work SEO lead generation Social media lead generation Facebook lead generation LinkedIn lead generation Instagram lead generation TikTok lead generation Email lead generation Chatbot lead generation Well-thought-out lead-generation strategies are essential for attracting new prospects. We’ll provide you with the most effective strategies suitable for different channels. SEO lead generation SEO lead generation brings multiple benefits to business owners. It helps boost visibility and organic traffic, spend less for each lead, build trust and credibility, ensure seamless user experience, stand out from the competition, obtain higher ROI, and make data-driven decisions. If you want to implement this strategy into your business successfully, you should do the following: use Google Keyword Planner, SEMrush, or Ahrefs to determine relevant keywords with low competition people use; include keywords in title tags, meta descriptions, headers, and content naturally; use ALT tags for images; create high-quality, relevant content for different channels; focus on earning backlinks; ensure mobile-friendly layout; constantly explore the latest SEO trends to optimize your website and strategy; combine multiple marketing channels; use Google Analytics to find out how effective your SEO lead generation strategy is; identify areas for improvement after tracking SEO lead generation strategy. Below, you can see how Zapier creates its blog posts. When users search for the best free CRM platforms, they will instantly notice the company’s article because of its top ranking in Google. It’s mobile responsive and has relevant keywords. Social media lead generation Social media lead generation enables you to reach a wider audience, improve engagement, establish brand awareness and trust, effectively distribute content, build visibility, and create communities. You can reach various business goals using platforms like Facebook, LinkedIn, Instagram, and TikTok. Facebook lead generation Generating leads through Facebook is effective because of its large audience and the advertising options available. You need to implement several steps for more effective and successful lead generation through this social media network. Consider leveraging the tips below for more effective implementation: develop a business Facebook page that communicates your brand identity, includes a compelling cover photo and a link to your company website; leverage Facebook Lead Ads to gather lead contact data through Facebook; write high-quality quality, relevant, and engaging content; include appealing visual elements; engage in Facebook groups and communities; add chatbot to Facebook Messenger to provide instant responses and assistance; use Facebook Ads to target the right audience segments; improve landing pages users land on after clicking the link in your Facebook bio; develop posting schedule; maintaining consistent branding across your Facebook page. Below is an example of Kayak’s Facebook page with the company’s branding, a link to its website, and all the details potential customers need to explore. LinkedIn lead generation If you have a B2B business, it’s essential to use LinkedIn to search for leads and attract them with your products and services. The platform provides you with a professional user base and allows you to reach them in various ways, including ads, communities, direct messages, and others. There’s a list of tips for you to check out: share visually appealing and valuable content; create professional headlines and compelling summaries; share your comments and thoughts under posts from your connections; join LinkedIn groups; use the platform’s advanced search filters to search for leads based on specific criteria; send direct messages to decision-makers with a clear and relevant offer; follow up with your connections, help them, and send valuable content; use LinkedIn Analytics to adjust your strategy to prospects’ preferences and needs; use LinkedIn Ads to target leads that match your buyer persona and product; take advantage of LinkedIn’s sponsored content feature. Below you can check out Amazon’s LinkedIn. Prospects can explore posts with all the necessary information about the company, visit its website, and sign up for events available on the page. Instagram lead generation Since Instagram is a visual platform with a vast user base, high engagement capabilities, and various tools, it is a good choice for brands striving to showcase their products. The platform enables effective lead generation using storytelling, multiple advertising options, collaboration with influencers, shoppable posts, giveaways, and others. Here’s a list of valuable tips once you decide to generate leads through Instagram: create Instagram business profile if you don’t have one yet; write an engaging bio communicating who you are and what product you offer, and including a clear CTA; add a strategic link in the bio leading your potential customers to your landing page; use high-quality visuals for your posts, stories, and ads; leverage sponsored content; provide followers with valuable content; create engaging and useful reels; use Instagram Stories for your limited-time offers, essential information about your working hours, important announcements, etc.; add important Instagram Stories to your highlights; collaborate with influencers for product promotion; conduct giveaways to attract more leads; create a unique hashtag associated with your brand. Below is an example of a boxing studio conducting a giveaway to reach more potential clients and get comments, likes, and shares. TikTok lead generation Using TikTok now is a must due to its growing popularity among young people. The platform offers many benefits for companies, including high engagement rates, various advertising options, user-generated content, and more. We’ve listed some effective tips for you to consider below: create short, engaging videos; optimize your TikTok profile by writing a concise and clear bio, including a call to action button and a link to your latest offers; create relevant branded hashtags; respond to users’ comments under your videos; partner with opinion leaders; create sponsored content with influencers promoting your special offers; user TikTok in-feed ads; encourage user-generated content by providing some rewards; add lead magnets to your videos; promote discounts and special offers for first orders. In the example below, The New York Times recommends the best restaurants in New Orleans. This information will be useful for travelers or locals exploring new spots. Email lead generation Email lead generation is highly effective for gathering contact data of potential customers. When using email segmentation, you can analyze subscribers’ data, including their age, occupation, needs, problems, and behavior, and divide them into groups based on these criteria. Then, you can personalize your email campaigns using the information you have about behavior, items in shopping carts, and product views. This data will help you deliver highly targeted offers. You can add some enticing discounts, promotions, and special deals to encourage action. You can check out the tips and tricks below to successfully implement email lead generation and have more conversions: use limited-time offers; add countdown timers to drive fear of missing out; write engaging subject lines; add a profile photo to look more reliable, credible, and recognizable; craft a compelling email copy; create attractive lead capture forms; add a lead magnet to your subscription form; use double opt-in; provide valuable content in your emails; make your emails feel more personal by adding subscribers’ names and content they are interested in. Below is an example of a limited-time offer presented as a fullscreen pop-up from SurveyLegend. The countdown timer establishes fear of missing out and encourages users to take action. This is a great lead magnet for a subscription form, allowing you to get site visitors’ email addresses. Chatbot lead generation Chatbots can be successfully implemented into your lead generation process because they help provide personalized recommendations, instantly respond to questions, and ensure support 24/7. By strategically placing chatbots on your website or social media platforms, you can interact with users and capture prospects in real time. They assist you with lead qualification, content recommendations, FAQs, automated follow-ups, etc. Here’s a list of tips for you to consider when using chatbots for lead generation: identify criteria for qualifying leads and use your chatbot for lead generation; add chatbots to high-traffic pages and set up proactive chatbots when users are about to leave your site; craft an appealing opening message; ensure instant responses 24/7; assist and help when prospects have questions about your product; incorporate personalized product recommendations; send exclusive offers and discounts for the first purchase through the bot; use chatbots for lead scoring; collect prospective customers’ contact data through your chatbot; send reminders about items in abandoned carts, time-sensitive offers, and upcoming events; add a human handoff button to your bot so that leads can talk to human reps. Below you can see how HubSpot’s chatbot collects email addresses of potential customers in case there’s no sales representative available at the moment. If you strive to implement these strategies efficiently without overloading your team with tasks, it’s essential to use AI for lead generation. It brings various benefits to your business and team members. You’ll find out about this and more in the section below. How to use AI for lead generation? AI for lead generation is the process of using artificial intelligence technologies and algorithms to find, attract, and interact with people who can potentially become leads. AI enables you to automate specific tasks, analyze large amounts of information to identify specific patterns, ensure actionable insights, and contribute to the overall success of your lead generation strategy. Besides improving the efficiency, effectiveness, and scalability of your marketing efforts, AI carries even more benefits for lead generation. It uses predictive analysis to find out what prospects have the potential to become high-quality leads and allows sales teams to focus on leads who are likely to convert. With lead scoring, AI assigns potential customers scores to assess their likeliness of conversion based on various metrics, including past interactions, behavior, demographics, and engagement. As a result, the company's team can prioritize high-quality leads. AI also provides leads with personalized content crafted according to their preferences, requirements, pain points, and behavior. It enables you to provide a relevant and engaging experience with your brand, encouraging purchases. AI for lead generation is very helpful when you know how to apply it right. You can do it only with a special tool. We’ve listed the 10 best lead generation platforms for you to consider because of their ease of use, pricing, and features. So, let’s dive in. 10 Lead Generation Tools LIKE.TG OptinMonster HubSpot Intercom Leadpages monday.com Pipedrive Mailchimp Unbounce ConvertKit There are many lead generation tools, yet it’s essential to choose based on your business, goals, budget, and skills. We’ll list the best 10 lead generation tools in terms of pricing, features, and user experience. 1. LIKE.TG LIKE.TG is a powerful all-in-one marketing solution that allows you to generate leads using email campaigns, subscription forms, chatbots, automation, landing pages, pop-ups, and many other tools. Due to its affordable pricing and multiple marketing channels, the service will be a great fit for companies of all sizes. The platform has a drag-and-drop builder that allows you to create landing pages, email campaigns, chatbots, and subscription forms worry-free without special skills required. You can build subscription forms with lead magnets and add them to your website as a form or web push notification. The platform offers the following features for pop-ups: overlay, floating, horizontal, video, modal window, and online chat widget forms; 22 pop-up scenarios; pop-up appearance customization; various pop-up target actions; adaptive to all screen pop-ups; a rich library of templates. Below, you can see how to create a pop-up with LIKE.TG’s drag-and-drop editor. Pricing: The service offers a free plan covering 10,000 unique visitors monthly, 3 projects, 10 active pop-ups per project, 30+ pop-up launch scenarios, and pre-made pop-up templates. If your business needs more pop-ups, you can buy a paid plan for $ 6.40 monthly if paid annually. It includes 10,000 unique visitors monthly, an unlimited number of projects and pop-ups, 10 domains per project, and Google Analytics. 2. OptinMonster OptinMonster empowers you with lead-capture pop-up forms that grab attention and help convert site visitors into subscribers and, subsequently, into clients. The service provides visually appealing templates, enabling you to create compelling, nonintrusive forms in minutes. The solution offers the following features: lightbox popups, floating bars, inline forms, scroll boxes, fullscreen overlays, drag-and-drop builder, 300+ designed templates, AI popups, countdown timers, animations, sound effects, and others. Below, you can find the process of developing a subscription form with OptinMonster. Pricing: The platform has no free plan, yet you can enjoy its benefits after purchasing a paid plan starting at $9.97 monthly if billed annually. It covers 2,500 pageviews, unlimited subscribers, no subscriber fees, lightbox popups, floating bars, inline forms, scroll boxes, full-screen overlays, page-level targeting, time on site, scroll tracking, etc. 3. HubSpot HubSpot is a multipurpose solution that generates leads through landing pages, subscription forms, pop-ups, and ads. The platform's drag-and-drop builder enables you to create pop-ups easily without knowledge of the code. With HubSpot, you can create an embedded, standalone page, pop-up box, dropdown banner, slide in the left box, slime in the left box, and exit-intent pop-up forms. The service allows you to set up your offer to appear based on the user’s behavior and actions. Even more, you can scroll depth time triggers and page targeting to provide a better experience with your brand and boost conversions. Once potential customers give you their email addresses, you can use the platform to send follow-up emails. Below you can see how to create a subscription form in HubSpot. Pricing: The service has a free plan enabling you to create an unlimited number of forms. To use other marketing tools from HubSpot, you’ll need to pay $15 monthly, billed annually. 4. Popupsmart Popupsmart is a multi-channel lead generation solution that automatically captures the information necessary for relevant conversations with your leads. The service allows you to develop multi-step forms, capture leads using personalization, design yes/no forms, and invite users to register for events. Popupsmart has exit-intent triggers that track cursor behavior and display pop-ups encouraging users to share their contact data and preventing them from leaving. You can also set up your pop-ups to appear when site visitors scroll your page to a specific point. If you have different offers based on prospects’ location, you can leverage the platform’s geolocation feature. It helps you display different campaigns and offers based on leads’ location. You can also use traffic source targeting to provide different options for users from different platforms. There are also in-activity sensors, smart success, returning visitors retargeting, and device-based targeting. They enable you to target inactive site visitors with relevant digital campaigns that might interest them and encourage action. With the platform, you can display personalized campaigns with enticing offers on any device potential customers use. Below you can see the process of pop-up creation in Popupsmart. Pricing: You can start with a free plan covering 1 pop-up and 5,000 pageviews. The paid plans start at $32.5 monthly if billed annually. This plan includes 50,000 pageviews and unlimited pop-ups. 5. Leadpages Leadpages is a perfect fit for startups because it allows them to build landing pages and forms for turning site visitors into subscribers and eventually converting them into customers. The tool will help you effectively attract more leads with subscription forms. The service has a drag-and-drop builder that allows you to add custom fields, including drop-downs, radio buttons, reordering fields, and checkboxes. While using the platform, you’ll also enjoy the benefits of field customization, meaning that you can add fields required or not, hidden values, and drop-down field choice label adjustments. Below is an example of building a lead generation pop-up with Leadpages. Pricing: The service offers a 14-day free trial. After the trial expires, you’ll need to pay $37 monthly to access all the tools for lead generation, including pop-up forms, alert bars, analytics, and real-time optimization tips. 6. Poptin Poptin is a platform allowing businesses of all sizes to create pop-ups and forms and send autoresponders to subscribers. With this tool, you can design engaging pop-ups in minutes and attract new prospects without any coding skills. The service lets you capture leads using Lightbox, gamified, countdown, full-screen overlays, slide-in, social widgets, and top and bottom bar pop-ups. it also provides you with advanced triggers and targeting options, meaning that you can trigger your pop-up forms exit-intent, time delay, scrolling, or on-click. Besides, you can target specific audience segments based on their traffic source, countries, dates, time of day, and specific website pages. Moreover, you can set up your forms to appear only to new users while hiding them from existing customers. The example below shows how to create a pop-up with Poptin when using a pre-built template. Pricing: The platform allows you to create an unlimited number of pop-ups and forms for 1,000 visitors monthly for free. If you have a bigger business with more site visitors, you better purchase a paid subscription starting at $20 monthly if paid annually. 7. Claspo Claspo is a platform that empowers you to design pop-up forms and generate more leads for your business. It is suitable for different business sizes and industries and doesn’t require any special skills or knowledge to use. The service allows you to create a lightbox, slide-in scroll box, floating bar, inline, informer, fullscreen, content locking, multistep, and launcher pop-ups. You can choose the type and set up display conditions using triggers. There are scroll, exit-intent, click, and JavaScript triggers. The platform lets you set up pop-ups based on UTM parameters, time limits, frequency, and user status (new visitors). With this tool, you can display your email newsletter pop-up only to new subscribers without showing it to those who have already signed up. This way, you’ll prevent annoyance among your existing customers. Below, you can see how to create a pop-up using Claspo. Pricing: The service allows you to create 3 active widgets with 30,000 page views. If you need to create more pop-ups for your company, consider buying a paid subscription starting at $8.33 monthly, paid annually. 8. MailChimp MailChimp is a versatile solution that enables you to create lead-capture forms, send lead-nurturing email campaigns, and use automation to keep up with your prospects. It also offers a website builder, social media tools, and all the necessary analytics and reporting for seamless lead generation. You can encourage potential customers to subscribe to your company updates and collect contact data by creating subscription forms. The easily customizable subscription forms and pop-ups can be tailored based on your brand style and embedded in your site’s sidebar, footer, or any place you need. Its drag-and-drop builder will help you adjust the layout, text, and images to match your brand style. With behavior-based triggers, you can craft pop-ups and show them only when users perform specific actions. The tool enables you to create exit intent, time spent on a page, or scroll pop-ups to collect potential customers' data after they explore specific elements of your website. You can also add pop-ups to specific pages of your site and use site visitors’ locations to build more relevant and personalized pop-ups. In the example below, you can see how to develop a pop-up form using MailChimp. Pricing: With the platform’s free plan, you can send 1,000 emails to 500 subscribers, one seat, forms, and landing pages. If you need to send more emails, consider purchasing a paid plan that starts at $13 monthly for 500 contacts, 10X contacts email sends, 3 seats, and 3 audiences. 9. Unbounce Unbounce is a platform for creating AI-powered landing pages. The service offers a drag-and-drop builder and ready-to-go templates to customize your landing page based on your requirements quickly. After building your landing page, Unbounce allows you to design popups or slide-in sticky bars with enticing offers to generate even more leads. With the dynamic text replacement feature, you can make your pop-ups and sticky bars’ copies match users’ search terms automatically. This allows you to generate more leads and convert them into customers faster. Besides, Unbounce enables you to create two-step pop-up forms. Any image, link, or button placed on your site can easily turn into pop-up forms and show these forms once users click any of the elements. Moreover, the service helps you create action-triggered pop-ups appearing when site visitors perform specific actions and identify pop-up frequency. When you have some seasonal offers, you can take advantage of scheduling, and pop-ups will automatically emerge at a specific time and date. You can also use location targeting and set up pop-ups for leads in specific countries, regions, or cities. Below, you can see how to create a lead generation form using Unbounce. Pricing: There’s no free plan available, but you can instantly start with a paid plan, which will cost you $99 monthly. It covers unlimited landing pages, pop-ups, sticky bars, 20,000 monthly unique visitors, and 1 user. 10. ConvertKit ConvertKit is a service suitable for those who strive to generate leads through forms. It helps business owners encourage site visitors to subscribe to their email newsletter, share freebies, add exit intent pop-ups, and send relevant email campaigns with enticing offers. ConvertKit is a user-friendly service, meaning that no training or skills are needed to start using it. The platform allows you to build inline, modal, slide-in, and sticky bar forms, provides access to the library of templates, adds custom fields, creates double opt-in, and includes checkboxes for consent. Below, you can see the process of creating a sticky bar form with ConvertKit. Pricing: The service offers a 14-day free trial. After the trial period ends, you can purchase a paid subscription starting at $9 per month. This subscription includes unlimited forms, tagging and segmentation, and access to a visual automation builder. After creating lead capture forms using one of the platforms, you should track and evaluate the performance of your subscription forms, pop-ups, web push notifications, and others. You can do it by tracking the metrics. Since you should know what KPIs exactly to keep an eye on, we invite you to explore the key lead generation indicators. Lead Generation Metrics and KPIs Assessing the effectiveness of your lead generation efforts is a must if you want to find out how successful your strategy is. For this purpose, you need to track specific lead generation KPIs. We’ll list the most crucial metrics below, together with formulas, so that you can calculate them for your business. Total leads generated This is the total number of prospects obtained during a specific period. You can calculate it by summing all the leads you received during a certain timeframe. Qualified lead rate This metric estimates the number of qualified leads — potential customers likely to complete purchases in the future — that the business has obtained. You can calculate it using the following formula. Qualified Lead Rate = (Number of Qualified Leads / Number of Total Leads) * 100% Let’s say you have a business with 120 leads, 90 of which are qualified. Let’s estimate your qualified lead rate for these numbers. Qualified Lead Rate = (90/120)*100 = 75% So, your qualified lead rate is 75% in this case. Landing page conversion rate The landing page conversion rate indicates how effective your landing page is in converting prospects into customers. After estimating this measure, you can easily identify the areas that need your close attention and improvement. Let’s check out the formula to calculate it for your business and evaluate the effectiveness of your landing page. Landing Page Conversion Rate = (Number of Conversions / Total Site Visitors) * 100 Let’s say you have a startup with 50 website visitors per month, 16 of whom converted into customers. Let’s calculate your landing page conversion rate. Landing Page Conversion Rate = (16/50) * 100 = 32% Form conversion rate Form conversion rate helps find out whether your forms convert leads into customers. This percentage shows the number of site visitors who have completed and submitted forms on your landing page. Form Conversion Rate = Number of Form Submissions / Total Number of Form Views/Visitors) * 100 Let’s say you have 120 visits, but only 54 visitors completed and submitted your form. So let’s make calculations. Form Conversion Rate = (54 / 120) *100 = 45%. Email open rate Email open rate indicates the percentage of subscribers who open your email campaigns. It helps you evaluate the effectiveness of email campaigns and their elements, including subject lines, timing, sender name, and copy. Email Open Rate = (Number of Unique Opens / Number of Delivered Emails) * 100 Let’s say your total number of unique opens is 78, while the number of delivered emails is 104. Let’s find out how high your email open rate is. Email Open Rate = (78 / 104) *100 = 75%. If you want to achieve good lead generation performance based on the KPIs mentioned above, it’s crucial to use our tips for effective lead generation. It's time to check them out. 12 Lead Generation Tips Brands have their unique approaches to lead generation. Some of them are very effective but some can also underperform. We’ve listed the best practices for successful lead generation you should consider. You can check them below. Understand your target audience. Consider creating buyer personas defining your ideal customer to understand your customers’ pain points, preferences, needs, requirements, age, demographics, occupations, etc. Segment your leads based on specific criteria for more targeted messages. All these details will help you find the right marketing approach and develop the strategy for attracting and converting these prospects. Optimize your site. Ensure that your site is prospect-friendly. This means that it contains all the necessary elements for lead generation, including clear and visible call-to-action buttons, a clear value proposition, user-friendly subscription forms, and valuable content. Besides, your site should have a mobile-first design because users may visit it from smartphones. Ensure valuable content. Content marketing plays an important role in lead generation. That’s why it’s crucial to provide high-quality educational content that encourages conversions. These blog posts, social media posts, webinars, articles, infographics, and images should resonate with prospects’ needs, problems, and preferences and stimulate website traffic. Consider sharing additional resources like whitepapers, videos, ebooks, guides, and checklists using relevant keywords, meta descriptions, and internal links to take the top positions in search engine results and boost organic traffic. Improve lead capture. Use special deals, discounts, and flash sales to capture more leads. Enticing offers will always be a great reason for potential customers to open your email campaigns, SMS, messages on messengers, etc. Use a lead magnet. This tool offers value to prospective customers in exchange for their details, such as social media follows, opt-ins, and subscriptions. Examples of lead magnets include webinars, free trials, eBooks, whitepapers, bonus trips, interviews with experts, and training videos. Perform lead scoring. This approach involves using marketing automation software to prioritize leads based on their levels of engagement with content. Send personalized email campaigns. When using email marketing to generate leads, make sure to deliver email based on prospects’ behavior and preferences. Automated email follow-ups with relevant and timely content will help you establish strong relationships with leads and encourage them to interact with your brand. For better results, apply segmentation. By dividing potential customers into groups based on specific criteria, you increase the chances of conversions. Engage with leads through social media networks. Share informative content, respond to users’ questions, and actively engage in discussions. To reach a wider audience, you can use paid ads. Sponsored content on Instagram, TikTok, or Facebook will help you attract new prospects and invite them to your social media account or website. To showcase your brand reputation and the effectiveness of your products, share customer testimonials, reviews, and case studies. Use paid ads on Google. With Google Ads, you can easily reach users looking for a similar solution. This approach lets you become more visible in search results and invite users to your website. Consider using retargeting to reach leads who have already interacted with your brand but haven’t performed any purchases. Implement referral programs. A referral program will encourage customers to bring their friends to your company. It’s a very effective way of attracting qualified leads ready to make purchases. Ensure that your clients can easily refer new customers and obtain their rewards afterward. Collaborate with influencers and industry experts. Partnering with influencers and industry leaders in your niche enables you to reach a new audience of prospective customers and communicate your message. Since many people trust influencers’ recommendations, this strategy increases the likelihood of more sales. Additionally, you can increase your following list and engagement. Conduct giveaways. Contests and giveaways are excellent ways of capturing new leads and boosting engagement with your social media account. More people comment, like, and share your posts to win the prizes, enabling you to expand your reach, attract more potential clients, and improve your brand visibility. Now, let’s find out how famous brands use these tips to their advantage and attain their primary lead generation goals. Lead Generation Examples Since all companies develop lead generation strategies, there are numerous examples of successful techniques from brands. In this section, we’ll discover some of the most effective approaches to inspire you. So, let’s dive in. Webex One Webex uses email campaigns to announce its offline events. Below, you can see the company encouraging subscribers to register now. When potential participants receive the email, they can explore the highlights from the previous event and find out what to expect. Webex also entices subscribers with discounts for buying tickets right now. Neil Patel When leads visit Neil Patel’s website, they not only have access to its content but also encounter web push notifications that appear as they are about to leave. This lead magnet effectively collects prospects' contact information. By offering a 7-week action plan in exchange for the visitor's company URL, Neil Patel's website gains valuable insights, including contact data. Innisfree Innisfree, a Korean skincare brand, uses subscription forms to gather email addresses of potential customers. They also use web push notifications to encourage users to provide their emails and get a 10% discount on the first order. The company also establishes the fear of missing out by mentioning that the offer ends soon. TOMS TOMS, a famous shoe brand, uses gamification to attract leads. Once you land on the website, you’ll instantly see a web push notification encouraging potential customers to spin the wheel and get a discount on their first order. It lets the company get users’ email addresses and entices them to explore products. After receiving site visitors’ emails, the brand can send personalized offers, special promos, and discounts, which contribute to the customers’ desire to buy. Yoga Barn Yoga Barn, a yoga studio, sends its subscribers email campaigns informing them about attractive offers, including discounts for online subscriptions and a free trial. The company also provides subscribers with a special promo code that yoga students can use to redeem the offer. Congrats!! After exploring the process, tips, strategies, and examples, you now know what lead generation is. We hope that our guide will lead you through this process and help you successfully implement all the effective tips and best practices into your marketing strategy.

A lead magnet is a special offer that you promote to your audience in exchange for their email address. The results of an effective lead magnet is typically an email list with the addresses of the existing and potential customers. Why Are Lead Magnets Important for Your Business? It is simple: a lead magnet is helpful for effective lead generation. Leads are your potential customers. Lead generation is an important content marketing goal. People are not willing to share their contact information unless they are offered something valuable in return. Users will not subscribe without a good reason unless they realize that you won’t be spamming them. Only send useful information, focus on the problems of your customers and offer fast and effective solutions! How Can I Create a Lead Magnet? Build your buyer personas Define the value of your proposition Analyze your competitors Choose a type of a lead magnet Don’t start working on your lead magnet until you have clearly defined its goal. Why do you need it? How can you benefit from it? If you have answers, let’s start creating a lead magnet. Stage 1: Build buyer personas Every business needs to create buyer personas – no matter whether you use email marketing or something else, you should really understand who you are selling to. Unlike a target audience, which means a group of all the customers possibly interested in your offer, a buyer persona is a particular individual who may become your client. A buyer persona is a representation of the “perfect client” based on market research and data about the customers that your business already has. The things to include in your buyer persona are: age; gender; social status; job; behavior patterns; motivations; goals and demands. Do not try to appeal to everyone – it’s impossible even if your product is perfect. Remember that a lead magnet should target a single buyer persona per time. Stage 2: Define the value of your proposition Now, why would you choose your offer if you were in your clients’ shoes? What can you promise to your leads? It is much easier to develop a powerful value proposition if you know your target audience and the benefits of your product. Think about things that your buyer persona may actively need, to avoid being too pushy with your offer. Then, think of a couple of features to make your offer the best offer available. For instance, you may look at the SEO positions of different pages of your blog to identify the top pages— they will show the topics and keywords that your users are most interested in. Sort by traffic, and make a list of ideas for your future offers that relate to the highly searched keywords. Stage 3: Analyze your competitors Never copy the strategies of your rivals, but be aware of them. They may inspire you to do things better, taking the best from both your offer and their products. Define ten competitors using SEO tools like Ahrefs and Moz. Insert their primary lead magnets in an Excel sheet and get inspired, proceeding to the next stage of lead magnet creation. Stage 4: Choose a type of a lead magnet Think of a title that corresponds to your value proposition. This process may remind you of creating an email subject line. The next step is selecting the type of lead magnet to use. First of all, make it simple and concise. Focus on your strengths and reveal them to your leads. Finally, prioritize speedy consumption – show that you can solve their problem very fast, for example, deliver the required goods quickly via the fastest shipping method. Specific types of lead magnets include: guides and reports; a free trial or a demo version; a resource list; a quiz, survey, poll, questionnaire, mini-game; a cheatsheet a video tutorial; a discount or special offer; sales materials. That is it! The last stage is creating a lead magnet. Once you complete the first four steps, you’re ready to create your lead magnet. Don’t sweat it, having a plan will make the process even easier. Lead Magnet Ideas and Examples Checklists and bullet points Quizzes and polls Toolkit Tutorial or a video lesson Discounts for sales promotions Giveaways and competitions Expert advice Free trial It is simpler to understand how something works when you have an example. We have collected the best lead magnet ideas and supported them with visual examples for you. Checklists and bullet points How-to guides are better off when they are presented as checklists. For example, they are great for students to ensure that they have completed every step of an essay writing or business people who want to check whether they have considered all the necessary steps for launching a marketing campaign. Quizzes and polls Quizzes or polls are used to define how well the users know a specific topic. You can also offer tips and recommendations in return for users completing your quiz or poll. Other common types are psychological tests or just fun quizzes. You can even use a beauty quiz to help customers detect the best cosmetics for them! Ipsy suggests taking a beauty quiz before completing your subscription. Based on their results, users receive personalized tips and offers. To finish creating a profile, users have to share their email address. Toolkit It is always great when a successful person shares their secrets with you. Several tips are not enough – it’s better to attach an entire toolkit to develop. It works well for businesses that offer training and coaching, for instance. Free trial Companies that offer digital products and services may benefit from allowing their users to “test drive” their offer for free. Free trials boost your customers’ confidence in your brand. It’s a good idea to provide a free sample of your product instead of a 30-day free trial. Both alternatives work well when it comes to capturing email addresses from potential leads. Tutorial or a video lesson You may come up with a valuable piece of content in the form of a blog post or a video guide. What you may do is to use a so-called exit-intent pop-up. It is a pop-up that predicts when the user is going to leave your page and shows a relevant offer. It is not annoying or disturbing at all, unlike constant, and permanent pop-up windows that irritate visitors. Discounts for sales promotions Consider offering free shipping or generous discounts for your goods. In most cases, a 15-20% discount is great for making your brand look trustworthy. High-quality goods are usually not offered at 50% off or more. It is possible to simply inform a user about a discount or encourage them to sign up or enter their email address to get their discount. Giveaways and competitions Mostly, companies that offer specific products like beauty goods or mobile devices make use of competitions. Giveaways are also a popular theme among game developers and online casinos. The idea is to gain more subscribers and likes in social networks by offering something to win. A $1,000 giveaway might seem like a pricey option, but it will bring your business back more if used wisely. Expert advice Show that you have experts on your team, and make them visible to customers! Insert photos along with names and positions and provide brief descriptions of your experts. Either briefly explain that your experts will consult and help customers and share their stories of success. Making qualified and successful people visible and available to your customers will significantly increase your credibility. How Can I Create a Subscription Form with a Lead Magnet with LIKE.TG? To create a form with a lead magnet, follow the four steps below. Select a type of a form. Register with SendPulseand go to “Subscription forms.” You can find a pop-up window as well as embedded, floating, and fixed forms to choose from. You may test several kinds of forms and choose the most appropriate one. You can also use a pre-designed form. Pick a mailing list. After users give you their personal information to receive your lead magnet, their email addresses will be added to your mailing list. It will significantly ease the process of working with your customer base. Design the subscription form. Use a convenient drag and drop building solution to create your design. Come up with a heading, add images, and insert various fields to gather the info you need. Visual elements are important! Decide the criteria to display the form. Select the time for your form to show up on the site. Then, choose the specific page and location to display your form. You may decide to hide it from mobile users. That’s it! Once you are done, add the subscription form with a lead magnet to your website. Save the link from LIKE.TG to use the form for any purpose. Here’s a detailed step-by-step guide to creating a unique subscription form with LIKE.TG. Tips to Сreate an Effective Lead Magnet Make sure your lead magnets are targeted Stress the speed of your work or shipping Only ask relevant questions Do you need a couple of extra tips on creating an efficient lead magnet? Make sure your lead magnets are targeted If your business offers a generic free feature on your form, you risk gathering leads that have nothing to do with your industry. For instance, it does not make much sense to release your guide on how to look after your beard or mustache on Pinterest, as almost 80% of this platform's users are females. It is better to implement something like Unbounce offers below. Stress the speed of your work or shipping No one likes to wait – keep it in mind because you can benefit from this fact! The best idea is to specify the time that it takes your team to write a piece of content. Just like in the example, provide an approximate estimation. The phrases like “We do it /faster than anyone else” will not work anymore. Only ask relevant questions In the subscription form, make sure you ask all the questions required for productive cooperation with your clients. For example, B2B businesses might want to know more than only your name and email address – industry, company name, and website information are often required. In summary, a lead magnet is an integral part of marketing content. We have provided some of the top examples from successful online companies and offered a bunch of effective tips, so get inspired and rely on LIKE.TG!

Landing page creators are tools for creating websites without coding. They help marketers build customized landing and squeeze pages easily and swiftly. Watch this video to learn how to create a professional-looking landing page for free in 15 minutes with LIKE.TG visual landing page builder. Better yet, most landing page creators allow users to not only build pages but also to maintain leads the whole way down the lead funnel. Thus, they often offer additional built-in services or integrations. If you struggle to find a service that matches your needs, read further. We’ll explain how to pick one and unpack the seven most interesting options. What should I look for in a landing page creator? The short answer is whatever features you need. To figure out what they are, try to describe your future landing page. If getting your head around it is still hard, check out the list below for some hints: Free plan or trial. Testing the creator before paying for it helps reduce the odds of wasting your budget on an inconvenient tool. Friendly intuitive interface. Most of the page creators on the market are based on a drag-and-drop principle. However, they have tons of differences; test several options, and go for the one you like the most. Responsiveness to various devices. Roughly 52% of all traffic is mobile; your potential customers are likely to view your landing page on their phone screen. So, choose a page creator with a constructor for mobile versions of a page or that auto adapts page sizes for various devices. Design freedom and templates. Ready-to-use designs allow you to build landing pages at a fast clip. On the other hand, the lack of customization won’t always yield the result you need. Try to find the perfect balance between design freedom and pre-made templates. A customizable domain name. Regular links with the landing page creator’s name don’t look good. Go for builders that allow you to use custom domains. Analytics. Professionals who use five or more analytics tools are 39% more likely to improve their marketing performance. To keep track of your landing page results and refine them, consider creators with built-in or integrated analytics tools. A/B testing. Little things have the power to make or break your landing page performance. For instance, changing a CTA button’s color can increase your conversion rate by up to 21%. So, always look for a split test function in your landing page creator. HTML, JS or CSS editor. Sometimes, even the most robust set of design features doesn’t give you enough freedom for website customization. You can solve this problem by adding your custom code if the landing page creator has an HTML, JS or CSS editor. SEO options. 70% of marketers consider SEO to be more effective than PPC ads. So, what is the point of neglecting this opportunity to attract leads and increase your ROI? The good news is that the landing page creators we’ve picked for you have all of these features and more. Let’s look at our list closer to find out what opportunities are available for landing page building. 8 Best Landing Page Creators The core of most landing page creators is a simple drag-and-drop editor allowing you to construct websites in minutes. However, builders on the market differ tremendously; they offer various degrees of design freedom and sets of features. We’ve picked seven services from straightforward to highly customizable to help you create killer landing pages. LIKE.TG LIKE.TG is a multichannel marketing platform that provides an easy-to-use landing page builder. It enablesyou to create a landing page, an online store, or link page for your social media bio. You need less than half an hour and no coding skills to design a responsive page. Just drag the necessary elements to your layout and edit them to your liking. You can either choose a ready-made landing page template or create your own one from scratch. Add an image gallery, video, subscription form for users to opt-in for your emails and chatbots, live chat for your website, links to your chatbots and any other resources, connect payment options, design colors, fonts, and background to your liking. Make use of reports to track the views and clicks of your landing page and optimize it for a search engine.Followthis step-by-step guideto get started. Free plan:Available forever. No paid features. Google Sites The landing page creator from Google offers an easy-to-use editor for building landing pages step by step. Despite its limited functionality, this tool is handy for creating simple web pages. Not to mention it’s completely free. Out-of-box customization is restricted to only nine landing page templates and six design themes. Each of them is responsive to various devices. However, you can widen these opportunities by adding custom HTML and JS code. Among other helpful design options, the header auto-adjusts for readability. Google Sites supports integrations with other Google’s services: Analytics, Slides, Forms, Charts, and more. Also, it allows you to map your site to a custom domain name. Free plan: Available forever. No paid features. Unbounce This simple landing page creator resembles Photoshop both visually and logically. So, if you’re familiar with Photoshop, using Unbounce will be a breeze. The tool allows you to create desktop and mobile pages, pop-ups, sticky bars, and AMPs. For each of them, Unbounce offers a huge variety of templates. The service has integration with Unsplash, allowing you to find images in-house. Whatever you go for – using a pre-built template or creating your page from scratch – Unbounce gives unbounded customization opportunities. You can take advantage of them by using the service’s tools or your custom HTML, JS, or CSS code. Thanks to the Dynamic Text Replacement function, Unbounce helps to match a PPC ad with a landing page on the go. A smart traffic feature increases personalization by automatically adjusting landing pages to a visitor’s attributes: location, type of device, visitor behavior, and more. Unbounce allows you to publish landing pages on your domain or WordPress site. For lead nurturing, the tool has integrations with 1000+ marketing services, including Google Analytics, Zapier, Slack, and more. Free plan: 14-day trial. Paid plan: From $72 monthly. Wix This service allows you to create both landing pages and multi-page websites. Wix is easy to use, and the editor is intuitive. For an easier creation process, Wix offers users to start with one of its 500+ pre-built optimized themes. To reduce the odds of spending hours choosing a template, try Wix ADI. This tool will create a website for your business automatically – all you have to do is answer a few questions. In return, Wix will offer three adjustable landing page designs. The customization options are colossal. You can add animated and video backgrounds, go for scroll effects, choose from 100+ fonts or upload your own, and use pre-designed blocks. Apart from landing page creation, Wix takes care of attracting and nurturing leads. The service provides you with a personalized SEO plan and analytics, social and email marketing tools, and visitor analytics. Also, Wix supports integration with extraneous platforms, such as Hubspot, Google Analytics, Facebook Pixel, Crazyegg, and more. Free plan: Available forever. Paid plan: From $13 monthly. Includes extra bandwidth and storage, domain connection, Wix ads removal, Google Ads vouchers, site booster, visitor analytics, payment acceptance, and more. Instapage This tool is perfect for teamwork and collaboration. It includes five workspaces and five team members on a free plan and even more on paid ones. The simple-to-use editor allows you to build a landing page from pre-designed instablocks. They imply several adjustable variants for each type of page block – headers, showcases, testimonials, and more. Once you’ve tailored a block to meet your needs, you can save it as a template. To get your site online quickly, Instapage offers 500+ customizable layouts. Apart from abundant design options, Instapage has other advantages. Taking care of your mobile presence, the service forbids you from publishing your landing page without creating a mobile version. To boost conversions, Instapage has the Thor Render Engine; it allows speeding up a landing page’s loading times. The service claims to have the largest integration ecosystem on the market. It includes advertising, analytics, call tracking, CRM, eCommerce, email marketing, automation, and other types of services. Like Unbounce, Instapage supports the technology for matching your PPC ads and landing pages and personalizing the post-click experience. Also, it offers A/B testing and multiple campaign management tools. Free plan: 14-day trial. Paid plan: From $149 monthly. KickoffLabs This service positions itself as a tool for creating landing pages that go viral. How does KickoffLabs achieve that effect? Each lead gets credits for the number of friends they share your page with. Their Advanced Fraud Protection tool prevents mucking up your campaign. The KickoffLabs’ editor requires some time to get familiar with it and adjust to its mechanics. The service offers 45+ highly customizable templates. To tailor them further or apply your design, go for the CSS or HTML editor. All pages are responsive, so you don’t have to build a second version of your website for mobile devices. KickoffLabs provides users with A/B testing, exit intent pop-ups, and other types of widgets to bring in more leads. Apart from this, the service offers an email marketing tool, CRM, viral boost analytics, and a lead demographic data tool. Free plan: Available forever for one campaign and 500 unique visitors per month. Paid plan: From $79/month for five campaigns and 20,000 unique visitors per month. Includes custom domain URLs, unlimited entries, no KickoffLabs branding, viral boost, email marketing tool with various templates, SMS contests, A/B testing, lead notifications, integrations, Advanced Fraud Prevention, custom email domains, API access, and more. Tilda The service has a manageable interface, which makes website creation no brainer. With Tilda, you construct web pages from 450+ pre-designed customizable blocks. Can't find the one you need? You can create a new block with the zero block option. To customize the page even more, embed HTML, JS, or CSS code. All Tilda landing pages are adaptive to various devices by default – there is no need to create a stand-alone version for mobile devices and tablets. Also, the service is search engine friendly. To reduce page load times, Tilda hosts images on geographically distributed servers. The service offers A/B testing to refine your webpage results, a form builder to create custom forms, and a UTM tag builder to instantly create links for ads, social networks, and other resources. Also, you can use Tilda’s built-in CRM and an email campaign builder. Tilda supports integrations with a robust set of services, including Google Analytics, SlideShare, Trello, Pipedrive, AmoCRM, PayPal, and LIKE.TG. Apart from it, the service has an on-site analytics service, which allows you to track the number of visitors, their activity, and see your most popular pages. Free plan: Available forever for one website and a limited set of features. Paid plan: From $10 per month. Includes custom domain support, Google Analytics integration, Facebook pixel, SEO recommendations, Google search console, HTTPS settings, page redirects, favicon editing, websites export, form data collection services, payment services, custom CSS-code, and more. Carrd This landing page creator allows you to build websites insanely quickly by using dozens of templates. The interface is minimalistic, and most tools are intuitive. Others, however, are a bit trickier. For instance, text can be customized by applying markdown language. It’s ok if you don't know anything about this format – Carrd will give you easy instructions. Design options are restricted with many pre-made themes only allowing you only to reorder the blocks. However, you can always add a new block by clicking the “+” button and choosing a container. Or add text, visuals, timers, and more to existing blocks. Carrd automatically adjusts new blocks and visuals to match the main theme. The service allows adding audio, videos, widgets, custom code, and IFRAMES. Landing pages made with Carrd are responsive and look great at every screen size out of the box. Carrd supports integrations with MailChimp, GetResponse, Stripe, PayPal, Typeform, Google Analytics, Facebook Pixel, and other services. Free plan: Available forever for three websites. Paid plan: Roughly $1.5 a month ($19 a year). Includes custom domains, forms, additional landing pages, widgets and embeds, Google Analytics integration, Carrd branding removal. A Quick Overview of the Best Landing Page Creators We’ve unpacked quite a few popular landing page creators with various functionalities and pricing. Let’s sum up the key information about them in the table below. Landing page creator Free Plan Paid Features Starting Price per Month LIKE.TG Available forever – – Unbounce 14-day trial Up to 500 conversions; up to 20,000 visitors; one connected domain. $72 Google Sites Available forever – – Wix Available forever Extra bandwidth and storage; domain connection; removing ads; Google Ads vouchers; site booster up; visitor analytics; accepting payments. $13 Instapage 14-day trial Thor Render Engine; post-click score; AdMap; multi-step forms; A/B testing; heatmaps; conversion analytics; dynamic text replacement; integrations; SSL encryption; GDPR compliance; Google single sign-on (SSO). $149 KickoffLabs Available forever for a mini-campaign with 500 unique impressions a month. Custom domain URLs; unlimited entries; KickoffLabs branding removal; viral boost; autoresponder emails; reward level emails; influencer emails; SMS contests; A/B Testing; lead notifications; standard integrations; Advanced Fraud Prevention; custom email domains; custom email templates; API access. $19 Tilda Available forever for one website and a limited set of features. Custom domain; Google Analytics integration; Facebook pixel; SEO recommendations; Google search console; HTTPS settings; page redirects; favicon editing; websites export; form data collection services; payment services; custom CSS-code. $10 Carrd Available forever for three websites and a limited set of features. Custom domains; forms; additional landing pages; widgets and embeds; Google Analytics integration; Carrd branding removal. Roughly $1.50 per month ($19 a year). Landing page creators are handy tools for making websites in minutes without coding. To get great results for a reasonable price, test several services and find one that matches your needs. Chances are you wouldn’t need a builder with the most robust set of features right away. Without post-click communication and lead nurturing even the most attractive landing page will fall flat. Get started with LIKE.TG to drive your leads down the funnel via email marketing and boost ROI with other tools — SMS messages, web push notifications, and chatbots.

Lead generation is a marketing process that involves capturing and stimulating people’s interest in a specific product or service to develop a sales pipeline. This process involves various marketing techniques designed to spark consumer interest in a business's offerings, ultimately increasing the number of prospects and converting them into loyal customers. In this video, Alex covers different lead generation tools. Watch it to get inspired! Why is lead generation important? Lead generation is an integral process for business development and growth. Each business and marketing strategy covers this aspect. Below, you can unveil why. Company growth. By converting prospects into paying customers, you contribute to the overall growth of your business and your revenue. Effective lead generation helps you reach more potential clients and encourage them to purchase your products. Cost efficiency. Unlike traditional advertising, inbound marketing strategies prevent you from spending significant upfront costs. They enable you to save costs and allocate them to other areas of your business requiring close attention. Customer insights. Lead generation techniques empower your company’s team with all the necessary data, including customers’ preferences, behaviors, and needs. With these insights at hand, you can improve your marketing strategy, tailor your messages based on this information, and deliver more personalized offers. Relationship building. During lead generation campaigns, you can build strong relationships with potential customers so that they will trust and choose your brand over others. Consistent communication and crafted offers will help you interest prospects, provide them with relevant solutions, and encourage them to buy your products. Brand awareness. An effective lead-generation strategy can increase brand awareness and visibility. More people will notice your brand, and some might consider purchasing products. Market expansion. If lead generation works right, you can reach new markets. By identifying and communicating with the right prospects, your business can diversify its target audiences. Now, let’s find out how lead generation works. How does lead generation work? To apply lead generation correctly, you need to understand how it works first. This section will explain this process briefly. Within the inbound marketing methodology, lead generation comes in at the second stage. The process unfolds as follows. Discovery of a business. A visitor learns about a company via the various marketing channels a brand employs, such as blogs, social media, pages, or business websites. A customer clicks on a call to action (CTA). A CTA is a button, message, or image that prompts a potential customer to take action. The customer visits a landing page. By clicking on the CTA, the visitor is redirected to a landing page that captures useful information about the lead in exchange for a delightful offer. Note that the offer refers to something valuable that is provided on the landing page. It could be a course, a template, or an eBook. You can add these lead magnets to subscription forms designed to gather contact data and send email campaigns. These forms can be anywhere on the website but are usually placed on the landing page. Now, let’s discover what a lead generation process is. What is a lead generation process? Lead generation is a complex process requiring close attention and effort for better results. We’ll describe it further in this section. With lead generation, the marketer aims to warm up target customers and get them on a path that leads to buying. It also involves reaching out to users and converting them into people naturally interested in what a particular brand provides. Leads are sourced from different avenues. For instance, from personal referrals, telephone calls by telemarketers or the company, events, advertisements, and the internet. According to statistics, 90.7% of companies use their sites, 89.2% of marketers use blogs, 69.2% use email campaigns, and 53.7% of businesses incorporate PPC ads to generate leads. Lead generation is an essential process for the success, growth, and profitability of every business. Every business owner should know what it is and how it works. However, since people often misinterpret lead generation and demand generation, it is crucial to differentiate the two concepts. So let’s find out their main characteristics. Demand Generation vs Lead Generation The two concepts are integral parts of your company’s marketing strategy, but they have different purposes and execution. Below, you can check out the difference between demand generation and lead generation. Demand generation is the process of driving interest and establishing awareness about your business’ products or services. It stimulates demand and encourages customers to buy these items. For this purpose, marketers use various marketing strategies, including content marketing and social media marketing, different events and webinars, ads and PR, and optimization of the created content. Companies publish educational content, use Instagram, Facebook, LinkedIn, and others to build awareness and boost visibility, and run ads using search engines and social media platforms to establish brand recognition. You can measure demand generation using the following metrics: brand awareness, website traffic, social media engagement, content downloads and views, event attendance, and others. These indicators will help you assess the demand for your product or service. Lead generation is the process of capturing prospects and converting them into clients using a sales funnel. It targets specific audience segments interested in your product or those needing it. To achieve these goals, companies build dedicated landing pages with subscription forms to gather leads’ contact data, send targeted email campaigns with offers, add lead magnetsto get new subscribers, use paid ads, and add CTAs to encourage prospects to take the desired action. You can pay attention to the number of leads generated, conversion rate, cost per lead, lead quality and scoring, email open and click-through rates, and many others to evaluate the effectiveness of your lead generation strategy. Shortly put, demand generation focuses on establishing brand awareness and interest while lead generation aims at capturing the contact data of prospects. The two processes also strive for different outcomes: demand generation seeks brand awareness, engagement, and site traffic, while lead generation helps attain more qualified prospects and higher conversion rates. Now you know what lead generation is and how it works, but before choosing the strategy, it is important to understand the types of lead generation. Each business should have a personalized approach that works for prospects. So, let’s take a look at them. Types of Lead Generation Depending on your business model, target audience, and marketing strategy, you can execute various types of lead generation. In this section, we’ll unveil the most popular of them for you to decide which one is a perfect fit for your business. B2B Lead Generation Business-to-business lead generation is the process of attracting potential business clients through various marketing channels and tactics. This type is relationship-driven since company representatives have to search for high-value clients and contact them, building trusting relationships and encouraging them to purchase. They look for customers with the help of social media platforms, particularly LinkedIn and Facebook. When incorporating B2B lead generation, brands apply targeted ads, sponsored content, and direct outreach to decision-makers and industry professionals using the mentioned social media networks. There are even more channels and marketing strategies companies use to reach decision-makers. They create video content (product demos and customer testimonials), industry events, webinars, trade shows, account-based marketing (targeted outreach and personalized content), partnerships, referral programs, and many others. B2C Lead Generation B2C (business-to-customer) lead generation is the process of attracting prospective customers to the company’s products and services and encouraging them to purchase shortly. To capture leads, marketers use various channels and techniques. They create quality educational content addressing consumer needs, share how-to guides, product demos, and customer testimonials, post interactive content on Instagram, Facebook, TikTok, and other platforms, send email campaigns with updates and valuable content, etc. Inbound Lead Generation Inbound lead generation implies using content tailored to customer preferences, needs, and problems. These messages are valuable and informative, addressing prospects’ pain points rather than pushing customers toward purchases. This type of lead generation is focused on building strong, trusting relationships with potential customers and providing solutions crafted to their specific needs. This way, you provide value before selling your products. Inbound marketing involves sharing engaging blog posts, providing valuable resources in exchange for contact data, sending automated email campaigns with personalized offers, hosting webinars and other online events, adding positive customer reviews and testimonials, etc. With highly targeted content and offers, companies are more likely to lead prospects toward action. Outbound Lead Generation Outbound lead generation reaches potential customers through advertising, direct mail, phone calls, email outreach, offline events, webinars, and many others. With this approach, brands usually strive to reach specific demographic segments and companies. When done right, outbound lead generation can bring new customers to a business. For cold calling, marketers develop lists of prospects that match their buyer persona, write a good script with an introduction, value proposition, and a call-to-action, and provide training to the team. All these steps are necessary for effective and successful phone calls resulting in conversions. Email outreach implies creating personalized email campaigns resonating with prospects’ needs and preferences. Then, marketers send follow-up emails to interact with leads and provide interesting offers. Online Lead Generation Online lead generation uses digital channels to attract, reach, and convert prospects. These channels include social media platforms, websites, search engines, webinars, chatbots, referrals, etc. Companies can combine several online channels to reach and resonate with their target audience. Blogging, video content, social media engagement, and email marketing are only a few of the numerous ways to interact with leads and encourage purchases effectively. When doing online lead generation, companies often use special tools and services for better efficiency. These cover CRM, email marketing services, analytics tools, landing page builders, etc. Consider using LIKE.TG for your lead generation success and have all the mentioned tools at hand. Offline Lead Generation Offline lead generation uses traditional non-digital channels to reach prospects. In today’s marketing environment, this approach can be used as complementary to online lead generation techniques as the majority of leads use the internet to search for brands. Offline lead generation channels include trade shows, networking events, direct mail, phone calls, print advertisements, public speaking, community events, seminars, referral programs, and many others. Now that you know the types of lead generation you can incorporate into your business, it’s time to find out how to do it. How to do lead generation? Lead generation can help you reach your goals regarding leads, conversions, and sales. yet it should be executed right for the best results. In this section, we’ll show you how to do lead generation step by step. Define your target audience. Consider creating buyer personas containing details about your ideal customers, covering demographics, behaviors, needs, and concerns. You should also conduct market research to understand the preferred channels, challenges, and needs. Develop high-quality content. To encourage site visits, you need engaging and valuable articles, blog posts, and videos. You can create any content format your audience prefers, such as webinars, blog posts, videos, infographics, whitepapers, ebooks, etc. Optimize your site. Your landing page should contain a clear value proposition, CTA, and subscription form. These elements ensure proper conversion of site visitors into leads and consequently into customers. Ensure that your forms are concise and user-friendly, allowing users to sign up for your email newsletters from laptops and smartphones. Besides, consider optimizing your site for search engines by using the right keywords, improving website speed, writing the right meta descriptions, and improving images. Use social media platforms. Use social media advertising, partnerships with influencers, and social media trends to your advantage. Platforms like Instagram, Facebook, and TikTok are perfect for boosting brand recognition, awareness, visibility, and reach. The right social media strategy will help you capture more leads. Leverage email campaigns. Encourage sign-ups by adding lead magnets to subscription forms. It can be anything from free guides and templates to discounts. After site visitors subscribe to your email newsletter, consider sending them automated email campaigns with relevant content and offers resonating with their behavior and interests. You should also personalize your emails by including the recipient’s name, preferences, and past interactions. It will help you improve engagement. Consider using paid advertising. With pay-per-click ads, you can bring more prospects to your website. Search engines, social media networks, video, and e-commerce platforms are the most popular channels to use PPC advertising effectively. You’ll improve visibility, website traffic, and conversions. Collaborate with reputable blogs, opinion leaders, and event organizers. Consider creating guest posts for reputable blogs related to your industry to expand your reach. You can also improve visibility by collaborating with opinion leaders. They can share information about your products in their blogs and recommend them to a wide audience. When collaborating with event organizers, you can participate in various industry events, bringing together businesses and potential customers. It’s a great opportunity to show that your product stands out and attracts more leads. Encourage word-of-mouth promotion. When you provide your existing customers with excellent shopping experiences, seamless customer service, incentives, referral, and loyalty programs, you encourage word-of-mouth promotion. This is the best way to reach qualified leads who are interested in your products. Evaluate performance and improve your lead generation. Consider using analytics tools to assess the performance of your metrics and identify issues. When your lead generation process experiences problems, it’s necessary to review it and adjust. Besides knowing how to do lead generation, you should also have effective strategies at hand to successfully bring new prospects into your business. That’s why we’ve gathered the best of them into a list. 8 Lead Generation Strategies and Examples That Work SEO lead generation Social media lead generation Facebook lead generation LinkedIn lead generation Instagram lead generation TikTok lead generation Email lead generation Chatbot lead generation Well-thought-out lead-generation strategies are essential for attracting new prospects. We’ll provide you with the most effective strategies suitable for different channels. SEO lead generation SEO lead generation brings multiple benefits to business owners. It helps boost visibility and organic traffic, spend less for each lead, build trust and credibility, ensure seamless user experience, stand out from the competition, obtain higher ROI, and make data-driven decisions. If you want to implement this strategy into your business successfully, you should do the following: use Google Keyword Planner, SEMrush, or Ahrefs to determine relevant keywords with low competition people use; include keywords in title tags, meta descriptions, headers, and content naturally; use ALT tags for images; create high-quality, relevant content for different channels; focus on earning backlinks; ensure mobile-friendly layout; constantly explore the latest SEO trends to optimize your website and strategy; combine multiple marketing channels; use Google Analytics to find out how effective your SEO lead generation strategy is; identify areas for improvement after tracking SEO lead generation strategy. Below, you can see how Zapier creates its blog posts. When users search for the best free CRM platforms, they will instantly notice the company’s article because of its top ranking in Google. It’s mobile responsive and has relevant keywords. Social media lead generation Social media lead generation enables you to reach a wider audience, improve engagement, establish brand awareness and trust, effectively distribute content, build visibility, and create communities. You can reach various business goals using platforms like Facebook, LinkedIn, Instagram, and TikTok. Facebook lead generation Generating leads through Facebook is effective because of its large audience and the advertising options available. You need to implement several steps for more effective and successful lead generation through this social media network. Consider leveraging the tips below for more effective implementation: develop a business Facebook page that communicates your brand identity, includes a compelling cover photo and a link to your company website; leverage Facebook Lead Ads to gather lead contact data through Facebook; write high-quality quality, relevant, and engaging content; include appealing visual elements; engage in Facebook groups and communities; add chatbot to Facebook Messenger to provide instant responses and assistance; use Facebook Ads to target the right audience segments; improve landing pages users land on after clicking the link in your Facebook bio; develop posting schedule; maintaining consistent branding across your Facebook page. Below is an example of Kayak’s Facebook page with the company’s branding, a link to its website, and all the details potential customers need to explore. LinkedIn lead generation If you have a B2B business, it’s essential to use LinkedIn to search for leads and attract them with your products and services. The platform provides you with a professional user base and allows you to reach them in various ways, including ads, communities, direct messages, and others. There’s a list of tips for you to check out: share visually appealing and valuable content; create professional headlines and compelling summaries; share your comments and thoughts under posts from your connections; join LinkedIn groups; use the platform’s advanced search filters to search for leads based on specific criteria; send direct messages to decision-makers with a clear and relevant offer; follow up with your connections, help them, and send valuable content; use LinkedIn Analytics to adjust your strategy to prospects’ preferences and needs; use LinkedIn Ads to target leads that match your buyer persona and product; take advantage of LinkedIn’s sponsored content feature. Below you can check out Amazon’s LinkedIn. Prospects can explore posts with all the necessary information about the company, visit its website, and sign up for events available on the page. Instagram lead generation Since Instagram is a visual platform with a vast user base, high engagement capabilities, and various tools, it is a good choice for brands striving to showcase their products. The platform enables effective lead generation using storytelling, multiple advertising options, collaboration with influencers, shoppable posts, giveaways, and others. Here’s a list of valuable tips once you decide to generate leads through Instagram: create Instagram business profile if you don’t have one yet; write an engaging bio communicating who you are and what product you offer, and including a clear CTA; add a strategic link in the bio leading your potential customers to your landing page; use high-quality visuals for your posts, stories, and ads; leverage sponsored content; provide followers with valuable content; create engaging and useful reels; use Instagram Stories for your limited-time offers, essential information about your working hours, important announcements, etc.; add important Instagram Stories to your highlights; collaborate with influencers for product promotion; conduct giveaways to attract more leads; create a unique hashtag associated with your brand. Below is an example of a boxing studio conducting a giveaway to reach more potential clients and get comments, likes, and shares. TikTok lead generation Using TikTok now is a must due to its growing popularity among young people. The platform offers many benefits for companies, including high engagement rates, various advertising options, user-generated content, and more. We’ve listed some effective tips for you to consider below: create short, engaging videos; optimize your TikTok profile by writing a concise and clear bio, including a call to action button and a link to your latest offers; create relevant branded hashtags; respond to users’ comments under your videos; partner with opinion leaders; create sponsored content with influencers promoting your special offers; user TikTok in-feed ads; encourage user-generated content by providing some rewards; add lead magnets to your videos; promote discounts and special offers for first orders. In the example below, The New York Times recommends the best restaurants in New Orleans. This information will be useful for travelers or locals exploring new spots. Email lead generation Email lead generation is highly effective for gathering contact data of potential customers. When using email segmentation, you can analyze subscribers’ data, including their age, occupation, needs, problems, and behavior, and divide them into groups based on these criteria. Then, you can personalize your email campaigns using the information you have about behavior, items in shopping carts, and product views. This data will help you deliver highly targeted offers. You can add some enticing discounts, promotions, and special deals to encourage action. You can check out the tips and tricks below to successfully implement email lead generation and have more conversions: use limited-time offers; add countdown timers to drive fear of missing out; write engaging subject lines; add a profile photo to look more reliable, credible, and recognizable; craft a compelling email copy; create attractive lead capture forms; add a lead magnet to your subscription form; use double opt-in; provide valuable content in your emails; make your emails feel more personal by adding subscribers’ names and content they are interested in. Below is an example of a limited-time offer presented as a fullscreen pop-up from SurveyLegend. The countdown timer establishes fear of missing out and encourages users to take action. This is a great lead magnet for a subscription form, allowing you to get site visitors’ email addresses. Chatbot lead generation Chatbots can be successfully implemented into your lead generation process because they help provide personalized recommendations, instantly respond to questions, and ensure support 24/7. By strategically placing chatbots on your website or social media platforms, you can interact with users and capture prospects in real time. They assist you with lead qualification, content recommendations, FAQs, automated follow-ups, etc. Here’s a list of tips for you to consider when using chatbots for lead generation: identify criteria for qualifying leads and use your chatbot for lead generation; add chatbots to high-traffic pages and set up proactive chatbots when users are about to leave your site; craft an appealing opening message; ensure instant responses 24/7; assist and help when prospects have questions about your product; incorporate personalized product recommendations; send exclusive offers and discounts for the first purchase through the bot; use chatbots for lead scoring; collect prospective customers’ contact data through your chatbot; send reminders about items in abandoned carts, time-sensitive offers, and upcoming events; add a human handoff button to your bot so that leads can talk to human reps. Below you can see how HubSpot’s chatbot collects email addresses of potential customers in case there’s no sales representative available at the moment. If you strive to implement these strategies efficiently without overloading your team with tasks, it’s essential to use AI for lead generation. It brings various benefits to your business and team members. You’ll find out about this and more in the section below. How to use AI for lead generation? AI for lead generation is the process of using artificial intelligence technologies and algorithms to find, attract, and interact with people who can potentially become leads. AI enables you to automate specific tasks, analyze large amounts of information to identify specific patterns, ensure actionable insights, and contribute to the overall success of your lead generation strategy. Besides improving the efficiency, effectiveness, and scalability of your marketing efforts, AI carries even more benefits for lead generation. It uses predictive analysis to find out what prospects have the potential to become high-quality leads and allows sales teams to focus on leads who are likely to convert. With lead scoring, AI assigns potential customers scores to assess their likeliness of conversion based on various metrics, including past interactions, behavior, demographics, and engagement. As a result, the company's team can prioritize high-quality leads. AI also provides leads with personalized content crafted according to their preferences, requirements, pain points, and behavior. It enables you to provide a relevant and engaging experience with your brand, encouraging purchases. AI for lead generation is very helpful when you know how to apply it right. You can do it only with a special tool. We’ve listed the 10 best lead generation platforms for you to consider because of their ease of use, pricing, and features. So, let’s dive in. 10 Lead Generation Tools LIKE.TG OptinMonster HubSpot Intercom Leadpages monday.com Pipedrive Mailchimp Unbounce ConvertKit There are many lead generation tools, yet it’s essential to choose based on your business, goals, budget, and skills. We’ll list the best 10 lead generation tools in terms of pricing, features, and user experience. 1. LIKE.TG LIKE.TG is a powerful all-in-one marketing solution that allows you to generate leads using email campaigns, subscription forms, chatbots, automation, landing pages, pop-ups, and many other tools. Due to its affordable pricing and multiple marketing channels, the service will be a great fit for companies of all sizes. The platform has a drag-and-drop builder that allows you to create landing pages, email campaigns, chatbots, and subscription forms worry-free without special skills required. You can build subscription forms with lead magnets and add them to your website as a form or web push notification. The platform offers the following features for pop-ups: overlay, floating, horizontal, video, modal window, and online chat widget forms; 22 pop-up scenarios; pop-up appearance customization; various pop-up target actions; adaptive to all screen pop-ups; a rich library of templates. Below, you can see how to create a pop-up with LIKE.TG’s drag-and-drop editor. Pricing: The service offers a free plan covering 10,000 unique visitors monthly, 3 projects, 10 active pop-ups per project, 30+ pop-up launch scenarios, and pre-made pop-up templates. If your business needs more pop-ups, you can buy a paid plan for $ 6.40 monthly if paid annually. It includes 10,000 unique visitors monthly, an unlimited number of projects and pop-ups, 10 domains per project, and Google Analytics. 2. OptinMonster OptinMonster empowers you with lead-capture pop-up forms that grab attention and help convert site visitors into subscribers and, subsequently, into clients. The service provides visually appealing templates, enabling you to create compelling, nonintrusive forms in minutes. The solution offers the following features: lightbox popups, floating bars, inline forms, scroll boxes, fullscreen overlays, drag-and-drop builder, 300+ designed templates, AI popups, countdown timers, animations, sound effects, and others. Below, you can find the process of developing a subscription form with OptinMonster. Pricing: The platform has no free plan, yet you can enjoy its benefits after purchasing a paid plan starting at $9.97 monthly if billed annually. It covers 2,500 pageviews, unlimited subscribers, no subscriber fees, lightbox popups, floating bars, inline forms, scroll boxes, full-screen overlays, page-level targeting, time on site, scroll tracking, etc. 3. HubSpot HubSpot is a multipurpose solution that generates leads through landing pages, subscription forms, pop-ups, and ads. The platform's drag-and-drop builder enables you to create pop-ups easily without knowledge of the code. With HubSpot, you can create an embedded, standalone page, pop-up box, dropdown banner, slide in the left box, slime in the left box, and exit-intent pop-up forms. The service allows you to set up your offer to appear based on the user’s behavior and actions. Even more, you can scroll depth time triggers and page targeting to provide a better experience with your brand and boost conversions. Once potential customers give you their email addresses, you can use the platform to send follow-up emails. Below you can see how to create a subscription form in HubSpot. Pricing: The service has a free plan enabling you to create an unlimited number of forms. To use other marketing tools from HubSpot, you’ll need to pay $15 monthly, billed annually. 4. Popupsmart Popupsmart is a multi-channel lead generation solution that automatically captures the information necessary for relevant conversations with your leads. The service allows you to develop multi-step forms, capture leads using personalization, design yes/no forms, and invite users to register for events. Popupsmart has exit-intent triggers that track cursor behavior and display pop-ups encouraging users to share their contact data and preventing them from leaving. You can also set up your pop-ups to appear when site visitors scroll your page to a specific point. If you have different offers based on prospects’ location, you can leverage the platform’s geolocation feature. It helps you display different campaigns and offers based on leads’ location. You can also use traffic source targeting to provide different options for users from different platforms. There are also in-activity sensors, smart success, returning visitors retargeting, and device-based targeting. They enable you to target inactive site visitors with relevant digital campaigns that might interest them and encourage action. With the platform, you can display personalized campaigns with enticing offers on any device potential customers use. Below you can see the process of pop-up creation in Popupsmart. Pricing: You can start with a free plan covering 1 pop-up and 5,000 pageviews. The paid plans start at $32.5 monthly if billed annually. This plan includes 50,000 pageviews and unlimited pop-ups. 5. Leadpages Leadpages is a perfect fit for startups because it allows them to build landing pages and forms for turning site visitors into subscribers and eventually converting them into customers. The tool will help you effectively attract more leads with subscription forms. The service has a drag-and-drop builder that allows you to add custom fields, including drop-downs, radio buttons, reordering fields, and checkboxes. While using the platform, you’ll also enjoy the benefits of field customization, meaning that you can add fields required or not, hidden values, and drop-down field choice label adjustments. Below is an example of building a lead generation pop-up with Leadpages. Pricing: The service offers a 14-day free trial. After the trial expires, you’ll need to pay $37 monthly to access all the tools for lead generation, including pop-up forms, alert bars, analytics, and real-time optimization tips. 6. Poptin Poptin is a platform allowing businesses of all sizes to create pop-ups and forms and send autoresponders to subscribers. With this tool, you can design engaging pop-ups in minutes and attract new prospects without any coding skills. The service lets you capture leads using Lightbox, gamified, countdown, full-screen overlays, slide-in, social widgets, and top and bottom bar pop-ups. it also provides you with advanced triggers and targeting options, meaning that you can trigger your pop-up forms exit-intent, time delay, scrolling, or on-click. Besides, you can target specific audience segments based on their traffic source, countries, dates, time of day, and specific website pages. Moreover, you can set up your forms to appear only to new users while hiding them from existing customers. The example below shows how to create a pop-up with Poptin when using a pre-built template. Pricing: The platform allows you to create an unlimited number of pop-ups and forms for 1,000 visitors monthly for free. If you have a bigger business with more site visitors, you better purchase a paid subscription starting at $20 monthly if paid annually. 7. Claspo Claspo is a platform that empowers you to design pop-up forms and generate more leads for your business. It is suitable for different business sizes and industries and doesn’t require any special skills or knowledge to use. The service allows you to create a lightbox, slide-in scroll box, floating bar, inline, informer, fullscreen, content locking, multistep, and launcher pop-ups. You can choose the type and set up display conditions using triggers. There are scroll, exit-intent, click, and JavaScript triggers. The platform lets you set up pop-ups based on UTM parameters, time limits, frequency, and user status (new visitors). With this tool, you can display your email newsletter pop-up only to new subscribers without showing it to those who have already signed up. This way, you’ll prevent annoyance among your existing customers. Below, you can see how to create a pop-up using Claspo. Pricing: The service allows you to create 3 active widgets with 30,000 page views. If you need to create more pop-ups for your company, consider buying a paid subscription starting at $8.33 monthly, paid annually. 8. MailChimp MailChimp is a versatile solution that enables you to create lead-capture forms, send lead-nurturing email campaigns, and use automation to keep up with your prospects. It also offers a website builder, social media tools, and all the necessary analytics and reporting for seamless lead generation. You can encourage potential customers to subscribe to your company updates and collect contact data by creating subscription forms. The easily customizable subscription forms and pop-ups can be tailored based on your brand style and embedded in your site’s sidebar, footer, or any place you need. Its drag-and-drop builder will help you adjust the layout, text, and images to match your brand style. With behavior-based triggers, you can craft pop-ups and show them only when users perform specific actions. The tool enables you to create exit intent, time spent on a page, or scroll pop-ups to collect potential customers' data after they explore specific elements of your website. You can also add pop-ups to specific pages of your site and use site visitors’ locations to build more relevant and personalized pop-ups. In the example below, you can see how to develop a pop-up form using MailChimp. Pricing: With the platform’s free plan, you can send 1,000 emails to 500 subscribers, one seat, forms, and landing pages. If you need to send more emails, consider purchasing a paid plan that starts at $13 monthly for 500 contacts, 10X contacts email sends, 3 seats, and 3 audiences. 9. Unbounce Unbounce is a platform for creating AI-powered landing pages. The service offers a drag-and-drop builder and ready-to-go templates to customize your landing page based on your requirements quickly. After building your landing page, Unbounce allows you to design popups or slide-in sticky bars with enticing offers to generate even more leads. With the dynamic text replacement feature, you can make your pop-ups and sticky bars’ copies match users’ search terms automatically. This allows you to generate more leads and convert them into customers faster. Besides, Unbounce enables you to create two-step pop-up forms. Any image, link, or button placed on your site can easily turn into pop-up forms and show these forms once users click any of the elements. Moreover, the service helps you create action-triggered pop-ups appearing when site visitors perform specific actions and identify pop-up frequency. When you have some seasonal offers, you can take advantage of scheduling, and pop-ups will automatically emerge at a specific time and date. You can also use location targeting and set up pop-ups for leads in specific countries, regions, or cities. Below, you can see how to create a lead generation form using Unbounce. Pricing: There’s no free plan available, but you can instantly start with a paid plan, which will cost you $99 monthly. It covers unlimited landing pages, pop-ups, sticky bars, 20,000 monthly unique visitors, and 1 user. 10. ConvertKit ConvertKit is a service suitable for those who strive to generate leads through forms. It helps business owners encourage site visitors to subscribe to their email newsletter, share freebies, add exit intent pop-ups, and send relevant email campaigns with enticing offers. ConvertKit is a user-friendly service, meaning that no training or skills are needed to start using it. The platform allows you to build inline, modal, slide-in, and sticky bar forms, provides access to the library of templates, adds custom fields, creates double opt-in, and includes checkboxes for consent. Below, you can see the process of creating a sticky bar form with ConvertKit. Pricing: The service offers a 14-day free trial. After the trial period ends, you can purchase a paid subscription starting at $9 per month. This subscription includes unlimited forms, tagging and segmentation, and access to a visual automation builder. After creating lead capture forms using one of the platforms, you should track and evaluate the performance of your subscription forms, pop-ups, web push notifications, and others. You can do it by tracking the metrics. Since you should know what KPIs exactly to keep an eye on, we invite you to explore the key lead generation indicators. Lead Generation Metrics and KPIs Assessing the effectiveness of your lead generation efforts is a must if you want to find out how successful your strategy is. For this purpose, you need to track specific lead generation KPIs. We’ll list the most crucial metrics below, together with formulas, so that you can calculate them for your business. Total leads generated This is the total number of prospects obtained during a specific period. You can calculate it by summing all the leads you received during a certain timeframe. Qualified lead rate This metric estimates the number of qualified leads — potential customers likely to complete purchases in the future — that the business has obtained. You can calculate it using the following formula. Qualified Lead Rate = (Number of Qualified Leads / Number of Total Leads) * 100% Let’s say you have a business with 120 leads, 90 of which are qualified. Let’s estimate your qualified lead rate for these numbers. Qualified Lead Rate = (90/120)*100 = 75% So, your qualified lead rate is 75% in this case. Landing page conversion rate The landing page conversion rate indicates how effective your landing page is in converting prospects into customers. After estimating this measure, you can easily identify the areas that need your close attention and improvement. Let’s check out the formula to calculate it for your business and evaluate the effectiveness of your landing page. Landing Page Conversion Rate = (Number of Conversions / Total Site Visitors) * 100 Let’s say you have a startup with 50 website visitors per month, 16 of whom converted into customers. Let’s calculate your landing page conversion rate. Landing Page Conversion Rate = (16/50) * 100 = 32% Form conversion rate Form conversion rate helps find out whether your forms convert leads into customers. This percentage shows the number of site visitors who have completed and submitted forms on your landing page. Form Conversion Rate = Number of Form Submissions / Total Number of Form Views/Visitors) * 100 Let’s say you have 120 visits, but only 54 visitors completed and submitted your form. So let’s make calculations. Form Conversion Rate = (54 / 120) *100 = 45%. Email open rate Email open rate indicates the percentage of subscribers who open your email campaigns. It helps you evaluate the effectiveness of email campaigns and their elements, including subject lines, timing, sender name, and copy. Email Open Rate = (Number of Unique Opens / Number of Delivered Emails) * 100 Let’s say your total number of unique opens is 78, while the number of delivered emails is 104. Let’s find out how high your email open rate is. Email Open Rate = (78 / 104) *100 = 75%. If you want to achieve good lead generation performance based on the KPIs mentioned above, it’s crucial to use our tips for effective lead generation. It's time to check them out. 12 Lead Generation Tips Brands have their unique approaches to lead generation. Some of them are very effective but some can also underperform. We’ve listed the best practices for successful lead generation you should consider. You can check them below. Understand your target audience. Consider creating buyer personas defining your ideal customer to understand your customers’ pain points, preferences, needs, requirements, age, demographics, occupations, etc. Segment your leads based on specific criteria for more targeted messages. All these details will help you find the right marketing approach and develop the strategy for attracting and converting these prospects. Optimize your site. Ensure that your site is prospect-friendly. This means that it contains all the necessary elements for lead generation, including clear and visible call-to-action buttons, a clear value proposition, user-friendly subscription forms, and valuable content. Besides, your site should have a mobile-first design because users may visit it from smartphones. Ensure valuable content. Content marketing plays an important role in lead generation. That’s why it’s crucial to provide high-quality educational content that encourages conversions. These blog posts, social media posts, webinars, articles, infographics, and images should resonate with prospects’ needs, problems, and preferences and stimulate website traffic. Consider sharing additional resources like whitepapers, videos, ebooks, guides, and checklists using relevant keywords, meta descriptions, and internal links to take the top positions in search engine results and boost organic traffic. Improve lead capture. Use special deals, discounts, and flash sales to capture more leads. Enticing offers will always be a great reason for potential customers to open your email campaigns, SMS, messages on messengers, etc. Use a lead magnet. This tool offers value to prospective customers in exchange for their details, such as social media follows, opt-ins, and subscriptions. Examples of lead magnets include webinars, free trials, eBooks, whitepapers, bonus trips, interviews with experts, and training videos. Perform lead scoring. This approach involves using marketing automation software to prioritize leads based on their levels of engagement with content. Send personalized email campaigns. When using email marketing to generate leads, make sure to deliver email based on prospects’ behavior and preferences. Automated email follow-ups with relevant and timely content will help you establish strong relationships with leads and encourage them to interact with your brand. For better results, apply segmentation. By dividing potential customers into groups based on specific criteria, you increase the chances of conversions. Engage with leads through social media networks. Share informative content, respond to users’ questions, and actively engage in discussions. To reach a wider audience, you can use paid ads. Sponsored content on Instagram, TikTok, or Facebook will help you attract new prospects and invite them to your social media account or website. To showcase your brand reputation and the effectiveness of your products, share customer testimonials, reviews, and case studies. Use paid ads on Google. With Google Ads, you can easily reach users looking for a similar solution. This approach lets you become more visible in search results and invite users to your website. Consider using retargeting to reach leads who have already interacted with your brand but haven’t performed any purchases. Implement referral programs. A referral program will encourage customers to bring their friends to your company. It’s a very effective way of attracting qualified leads ready to make purchases. Ensure that your clients can easily refer new customers and obtain their rewards afterward. Collaborate with influencers and industry experts. Partnering with influencers and industry leaders in your niche enables you to reach a new audience of prospective customers and communicate your message. Since many people trust influencers’ recommendations, this strategy increases the likelihood of more sales. Additionally, you can increase your following list and engagement. Conduct giveaways. Contests and giveaways are excellent ways of capturing new leads and boosting engagement with your social media account. More people comment, like, and share your posts to win the prizes, enabling you to expand your reach, attract more potential clients, and improve your brand visibility. Now, let’s find out how famous brands use these tips to their advantage and attain their primary lead generation goals. Lead Generation Examples Since all companies develop lead generation strategies, there are numerous examples of successful techniques from brands. In this section, we’ll discover some of the most effective approaches to inspire you. So, let’s dive in. Webex One Webex uses email campaigns to announce its offline events. Below, you can see the company encouraging subscribers to register now. When potential participants receive the email, they can explore the highlights from the previous event and find out what to expect. Webex also entices subscribers with discounts for buying tickets right now. Neil Patel When leads visit Neil Patel’s website, they not only have access to its content but also encounter web push notifications that appear as they are about to leave. This lead magnet effectively collects prospects' contact information. By offering a 7-week action plan in exchange for the visitor's company URL, Neil Patel's website gains valuable insights, including contact data. Innisfree Innisfree, a Korean skincare brand, uses subscription forms to gather email addresses of potential customers. They also use web push notifications to encourage users to provide their emails and get a 10% discount on the first order. The company also establishes the fear of missing out by mentioning that the offer ends soon. TOMS TOMS, a famous shoe brand, uses gamification to attract leads. Once you land on the website, you’ll instantly see a web push notification encouraging potential customers to spin the wheel and get a discount on their first order. It lets the company get users’ email addresses and entices them to explore products. After receiving site visitors’ emails, the brand can send personalized offers, special promos, and discounts, which contribute to the customers’ desire to buy. Yoga Barn Yoga Barn, a yoga studio, sends its subscribers email campaigns informing them about attractive offers, including discounts for online subscriptions and a free trial. The company also provides subscribers with a special promo code that yoga students can use to redeem the offer. Congrats!! After exploring the process, tips, strategies, and examples, you now know what lead generation is. We hope that our guide will lead you through this process and help you successfully implement all the effective tips and best practices into your marketing strategy.