数据营销
Buzz marketing
Buzz marketing is an approach that implies creating a funny, unique, and controversial advertising campaign or event and engaging influencers for its promotion. It's aimed at evoking a sensation and making people talk about a specific product. The technique helps brands expandtheir reach, increase engagement, promote certain products or campaigns, establish a positive image, and save costs.
In this article, we'll review the effectiveness of buzz marketing, its benefits, and examples, figure out how it works, and discuss the process of creating a buzzmarketingcampaign in more detail.
Why is buzz marketing effective?
Pay-per-click ads, email campaigns, paid ads on social media platforms, and pre-roll videos on YouTube are less effective than word-of-mouth promotion. Since 92% of customers rely on friends' recommendations, it can even be considered the most powerful way to promote products, which is the key reason companies implement buzz marketing.
This type of marketing relies on opinion leaders and their recommendations. This approach implies creating a viral campaign, event, or product and causing a sensation and helps boost word-of-mouth promotion, making people talk about a certain product and recommend it to their friends and family.
Many companies consider this strategy for a reason. It's time to discover the benefits you can reap after successfully implementing a buzzmarketing campaign.
Benefits of Buzz Marketing
Gripping, intriguing, eye-catching, unusual, and hilarious are just a few words you can use to describe buzz marketing campaigns. They make people curious and excited and evoke certain emotions and interest in a promoted product. The technique is considered effective because it has proved to bring the following benefits to businesses:
high brand awareness;
minimum advertising costs;
organic traffic;
popularity on social media;
wide reach;
strong online presence;
high level of engagement.
If you successfully implement the technique into your business, you can get even more pros. To do everything right, you also need to know how buzz marketing works, so it's time to walk you through this process in more detail.
How does buzz marketing work?
The process is quite simple. It's usually implemented with the help of social media marketing, its main component. Brands ask influencers for help to drive interestin their product. Opinion leaders share certain info about this producton social media, talk about its benefits, and share their thoughts on it with their followers.
Since influencershold sway over their audiences and can win theirfollowers' trust, they can easily create buzz around a specific product or brand. Remember, 61% of people trustopinion leaders' recommendations. As a result, companies attain brand awareness, bigger sales volume, credibility, and extra exposure among consumers. This way, marketers expect theirtarget audience to talk about their company's product and recommend it to friends and family members.
Now that you know how everything works, we'll jump into the next section to unveil how you can create a buzz marketing campaign.
How to Create a Buzz Marketing Campaign
Only a few steps separate you from developing a perfect campaign for your brand. Let's jump to our step-by-step guide to provide you with enough informationso that you can start developing yourbuzz marketing campaign right away.
Study your audience.You shouldlearn moreabout your customers' preferences and needs before creating any product or campaign. Moreover, your audience expands when you implement buzz marketing, andyouneed to work harder to predict their needs and meet them. Make customers your top priority when creating content.
Create and share teaserswith your audience. Tobe able to predictyour audience's reaction to your new product and campaign, you need a teaserthat is useful and close to people.Once you releaseyour teaser, you'll be able to see people's reactions and emotions to your upcoming product. Excitement, curiosity, and attentiveness indicate customers' readiness to accept your product. In addition, your will gain more attention, increase your outreach, and expand your list of subscribers.
Consider creating a branded hashtag. Hashtags areextremely helpful when it comes to new advertising campaigns. With a branded hashtag, people can find the necessary information on social media while brands can boost social media engagement and awareness. You can also see customers' responses once the campaign is released.
Drive interest and provide value. Once youare done with the basics, you'll need to create an engaging content strategy and communicate the value of your product. Make sure to deliver the mostimportant information about your product to reach your target audience and engage them.
Create a video.Consideringvideo advertising for your new campaign is an excellent buzz marketing idea. According to statistics, 54% of consumers prefer to watch videos from brands, as video content is more engaging and easy to recall. This way, you can be sure that more people will remember your company.
Search for opinion leadersin your industry.You need a person who will be your brand ambassador and effectively promote your product to have a wide reach. In the buzz marketing world, brands choose influencers. Why? They have a large following, popularity, credibility, people's trust, and influence. Consider finding an opinion leader in your niche topromote your productto their followers, tell them aboutits benefits and value, and recommend it.
If you still have no solid ideas for your buzz marketing campaign, let's proceed to the examplesso that you can grab some inspiration.
Examples of Buzz Marketing
Apple isa well-established brand that was always successful in generating buzz around its products. There are a lot of ways a company can make people freeze in anticipation of something amazing and brand-new. However, the most significant ones appeared in the days of Steve Jobs— in 1998, to be exact.Brand reps used the "One more thing…" sentence at the end of their presentation to create a sensation, which was Apple's "wow factor." Afterward, people talked about the brand's new products with excitement and curiosity and became word-of-mouth promoters.
Another perfect example is Dell and its latest campaign. The technology company decided to support school children by providing them with laptops. The campaign'sprimary goal was to make online learning accessible to everyone in England. It attracted many people, authorities, and businesses, and they donated devices and provided financial help.
Hope ourtips and examples will encourage you to create something big and exciting. Start thinking about your new viral campaign right away!
Bulk email software
Bulk email software is a type of software used to send a large number of emails to a list of recipients. In most cases, this software is provided by vendors to interested parties at a fixed monthly rate or with a pay-per-send pricing scheme, but it may also be self-hosted.
Why is bulk email software important?
If marketers were to create and send emails to each prospect on their contact list one at a time, they would probably not have time to do anything else. Sending thousands of marketing messages to prospective customers every couple of days is a tiresome and repetitive task. With bulk email software, you can:
Create marketing emails faster
Reach hundreds or thousands of recipients with one email
Reduce the cost of sending mass emails
Increase traffic to a website
The Fall of Bulk Email Software
Bulk email software is not a new concept for online businesses and marketers; it has been around for a while. However, it is steadily being replaced by email services. The majority of email marketers prefer these services as opposed to the software because the former offers a more holistic approach to internet marketing. With a reliable email service, you can:
Automate repetitive marketing tasks
Create personalized email campaigns
Send bulk emails to multiple mailing lists
Boost brand awareness and reputation
Attract and nurture quality leads
Monitor marketing campaign statistics on the go
Bulk Email Software vs Bulk Email Services
Bulk email services work as a standalone system that allows one to add email addresses and send email campaigns. Marketers, who use bulk email as a method for increasing brand or product awareness, may leverage using an email marketing service to save both time and money. This ultimately allows a business to get more ROI with the help of professional instruments.For an email marketer, online business owner or internet marketer, it is easy to get confused about whether email software or an email service is the best choice. So, here is a comprehensive comparison of the two:
Features
Bulk Email Software
Bulk Email Service
Price
Costs roughly between $30-$100 depending on the vendor. However, that is not the only cost. The software requires regular updates that come at a fee. The prices are mostly fixed and non-negotiable.
Price is based on the size of the mailing list. Users can, therefore, choose a package that suits their needs and thier budget best. And, one can send bulk emails for free if their list is not very big.
Reputation
Bulk email software has no reputation and offers no guarantee that emails sent will be seen or opened. Remember, sender reputation is everything in email marketing as it shows how recipients and mailbox providers see a particular IP address. A negative IP reputation can hurt a brand in more ways than one.
Bulk email services manage their IP and server reputation and offer customers superior credibility. Therefore, a brand’s marketing emails have better chances of being opened and read by subscribers.
Upgrades
Updates are available, but users incur additional costs to get them.
Services are regularly updated and customers do not get overcharged to obtain them. Plus, most upgrades are conducted automatically.
Lead Segmentation
Segmenting subscribers is not available. Consequently, users must manage their mailing lists manually.
Mailing list segmentation is a common feature in most services. With the LIKE.TG email service, for example, it is possible to segment mailing lists based on different criteria such as age, gender, occupation, location, activities and more.
Landing Pages and Subscription forms
Users don't have the option to create landing pages or subscription forms. Therefore, users must look for additional software to perform these functions.
Subscription forms are a key element of an email service. With the help of ready-made templates and a drag-and-drop email editor, users can create customized subscription forms easily. LIKE.TG allows users to design multichannel forms by adding links to messengers. Some services also help users create landing pages for their websites.
Cleaning Up the Mailing List
Users must manage their contact lists themselves. Therefore, if a subscriber opts out, one must remove their address from the mailing list manually.
The mailing list is constantly kept up to date. When a lead unsubscribes fromyour marketing emails, their address is automatically removed from the list.
Email Design
Email templates are often limited which means that there is less variety to choose from. Furthermore, they can only be edited using HTML. Thus, it is difficult to modify them to one’s preference without technical knowledge about how HTML works.
There is no need for HTML or any coding knowledge. Email services offer several ready-made email templates that can be edited. The user sets the parameters, and the service generates the code. Plus, you can add videos, images, buttons and more to your emails.
Ease of Use
Very technical to set up. The provider might not allow for bulk email sending through an internal server. In this case, one has to find an external SMTP server.
Online services are easy to use, and anyone can start creating an email campaign immediately after signing up.
Statistics and Follow Up
Does not allow for the evaluation of the results of an email campaign. Instead, one has to install additional programs to monitor bulk email marketing performance.
Statistics on how recipients respond to a campaign are collected and stored automatically. With a credible email service like LIKE.TG, a company can monitor the delivery rate, opens, click-through rates (CTR), unopened emails, emails marked as spam and much more.
Technical Support
For any problems, issues or concerns, one has to contact the system administrator, and it can take some time to get the help that you need.
Usually, offer 24-hour customer support 7 days a week. Plus, most services provide multiple communication channels including phone, email and live chat. Therefore, it is easy tohave your problems solvedquickly and conveniently.
How to Choose a Reliable Bulk Email Service
Afterchoosingan email service for bulk email marketing,youmust choose which service works best for your brand. Here are some features to look for whenchoosing an email service.
Price. How much does an online email service charge to send a specific number of messages to the number of subscribers on a mailing list? Bulk email services bill email campaigns based on the number of recipients or messages. Check the pricing plans to see which suits you best. With LIKE.TG,youcan send up to 15,000 emails to 500 addresses for free. Allyou haveto do is register.
Domain reputation. Domain reputation is a top consideration when assessing deliverability. By tracking domain use and message performance, recipients can assign a score and use it to filter spam. The same applies to email services. Consider working with a highly reputable service when building a marketing strategy.
Mailing list management. An online email service should assist you in managing your mailing lists. Use LIKE.TG to add addresses to existing mailing lists, remove invalid and inactive contacts, and collect data to help personalize messages.
Email verifier.With this tool, you can check your mailing list before sending a campaign. You'llget a report with invalid emails. This way, you'll improve your email deliverability rate.
Ready-made email templates. Choose a service that provides a variety of marketing email templates. Ready-made templates with the option to edit, are convenient and easy to modify. LIKE.TG has more than 130 free ready-made templates ideal for any activity, event or promotion.
Email marketing automation.This refers to setting up automatic email marketing campaigns that are triggered by a customer's actions. An online marketing service should be able to set up marketing automation following the user’s specifications. With the Automation 360 in LIKE.TG, one can set up welcome emails, abandoned cart emails, confirmation emails,thank you emails and other triggered messages.
Segmentation. Segmenting subscribers depending on their stage in the sales funnel, gender, age or any other relevant criteria is vital to creating personalized marketing messages. An online email service should be able to segment your mailing list.
A/B testing. Also known as split testing, this is the comparison of two versions of a website or landing page to gauge which one performs better.A/B testing is performed by showing the two versions of a page or email to similar visitors. This test is essential in assessing the efficiency of any marketing strategy.
How to Send Bulk Emails for Free Using LIKE.TG
LIKE.TG provides an easy but effective way to send bulk emails. Anyone can enjoy these services free of charge by registering with LIKE.TG, and selecting the free pricing plan. Follow these quick steps to send up to 15,000 marketing emails for free with LIKE.TG.
Register. Enter your name, email, phone, and password of choice to create an account.
Create a new campaign. Click “create a campaign” in your account and select or create a mailing list. Fill in all the fields.
Select an email template. Choose an email template from more than 100 free beautiful options provided. Alternatively, create your own template with the HTML editor. Then, create the body of the email.
Confirm and send the campaign. Preview the email to see how the recipients will view it, confirm the details and send it.
Send bulk email
Business automation
Business automation is using technology to streamline repetitive processes and tasks. It allows companies to increase efficiency, improve service quality and free up employees for more important tasks.
In this video, Anna, a LIKE.TG marketer, shares valuable tips forautomating your business routine.
In the article, we explain the importance of business automation, describe its benefits, and give examples of the processes you may automate. We also provide 5 effective business automation tools to optimize tasks in your company.
Why is it important to leverage automation in your business?
According to Invesp, 80% of companies that use marketing automation see an increased number of leads, and 77% see increased conversions. We explain why it is so and how business automation can improve your business processes.
Firstly, using technology to streamline repetitive tasks allows companies to focus on more critical issues and global aims. When employees do not need to spend most of their time doing monotonous work, they can be creative and take the initiative to improve sales processes. This leads to better staff satisfaction, more effective customer service, and reduced cases of emotional burnout.
Secondly, automation allows you to save money by optimizing business processes. It helps avoid mistakes during a workflow, standardize product development, avoid overspending on raw materials and let companies manufacture more output in the same amount of time. Also, business automation allows you to save money on salaries because you will reduce the number of employees that do repetitive tasks.
Now you understand why using technologies nowadays is necessary to keep up with the ever-changing market. Continue reading to discover more about the advantages of business automation.
Benefits of Business Automation
The research by SmartSheet states that 86% of workers believe that automation will help them improve their productivity and work better. Their hopes are quite logical because business automation is one of the keys to continuous company growth and development in today’s market. Read more about its benefits below.
It helps streamline and speed up business processes. Leveraging business automation reduces the time needed for routine activities. It allows companies to eliminate the influence of human factors and avoid waste of time. Optimization helps identify unnecessary tasks and skip them. Additionally, business automation lets companies find and fix recurring mistakes in their business processes.
It allows brands to regulate operations and gain more control over them. Automation is a great way to set production standards and optimize the costs needed for manufacturing. Also, using AI means transparency of all spending and outcomes. Continuous process monitoring and analyzing this information will make you feel more confident in your decisions. Moreover, you will be able to position your company as reliable to clients and investors.
It helps reduce the number of human mistakes and save costs. Technology can do recurring tasks faster and more accurately. At the same time, employees are able to work on building a strong company’s reputation and responding to consumer needs. Also, you can save money on office rent because business automation often includes the use of cloud-based tools. It is no longer necessary to stay in one workspace because your staff can access the data from anywhere just by linking to the database.
It allows companies to improve customer satisfaction. If most processes are automated and employees are motivated, the quality of the service will increase significantly. Consumers will meet high standards every time they make a purchase increasing their loyalty and reducing the cases of brand switching. Additionally, using AI can help you better understand your clients’ behavior, predict their future actions and find new ways to attract more leads to the brand.
These benefits motivate many business owners to digitize their companies. In the next section, we provide some processes and scenarios you may optimize by using business automation.
How can automation help your business?
There are many tasks you may use automation for, and some of them are more common, and some are more specific. Below we provide the list of scenarios you may streamline with business automation.
onboarding of new employees;
answering FAQ in messengers;
tracking the number of raw materials;
control over the availability of the products;
sending bulk email and SMS campaigns;
analyzing data about consumer behavior;
data management;
searching for trends in the industry;
tracking the employees’ attendance;
reporting;
lead nurturing.
This is only a small number of tasks you can automate using different platforms. Let’s go further and discover 5 tools to optimize business processes and make them more effective.
Small Business Automation Tools
LIKE.TG
Hootsuite
Zapier
WordStream
Asana
There are many tools and platforms that can help you automate your business processes. In this section, we provide the most convenient and effective ones for you to streamline the tasks in the company.
LIKE.TG
This is an effective service for launching email, SMS, and web push campaigns. It offers a built-in CRM for your business automation. Also, you can use a handy chatbot builder to answer FAQs faster and optimize communication with clients. LIKE.TG provides a wide range of products and allows consumers to integrate them to make processes even more effective. There are ways to automate your business with this platform below.
An easy-to-use CRM system allows you to create deals, assign them and track their success automatically based on pre-set conditions. You can keep all the data about your clients and stay in touch with them right through the database.
You can set up auto-replies with LIKE.TG chatbot builder for Instagram, Facebook Messenger, Telegram, and WhatsApp. It helps your company be in touch 24/7. You can personalize offers, build sales pipelines, and accept payments within the chatbot.
The platform lets you launch pre-scheduled email, SMS, and web push campaigns. They will be sent automatically on a particular date or after meeting certain conditions. You can personalize sendings, use segmentation or increase the efficiency with A/B testing.
LIKE.TG offers a user-friendly mobile app to let you check the success of your campaigns from any location.
Pricing:
Email campaigns. There is a free plan for up to 500 subscribers. Paid plans start from 6.4$/month.
SMS campaigns. The price per SMS depends on the country.
Web push campaigns. There is a free plan for up to 10,000 subscribers. Paid plans start from 15.2$/month.
Chatbot builder. There is a free plan for up to 1,000 subscribers. Paid plans start from 9.6$/month.
CRM system.You can use it for free for up to 5 users in your account. If you want toinvite more users or use advanced features, upgrade to the Basic plan, which costs $37 per month.
Look at the example of a chatbot flow for a travel agency. It can help a company consult consumers right from the bot and suggest different variants of trips. Users will be able to choose what they like and purchase directly fromthe message.
Hootsuite
This platform allows you to automate your marketing campaigns on social media. You can use Hootsuite to share content, analyze market tendencies, manage paid advertising and track the results. Additionally, this platform integrates with many tools like Google Drive, Dropbox, or Talkwalker, which lets you work more effectively and gain insights into your campaigns’ success. Read about Hootsuites’ features to automate your business.
You can schedule posts for all social media on one platform, boost posts, analyze them, and create reports right into the dashboard.
Hootsuite auto-adjusts the bitrate, height, and width of the videos according to each social media’s requirements, so you do not need to optimize the content manually.
You can use chatbots to answer FAQs, or start replying to messages on your own anytime you need. Create saved replies to speed up message responses. There is also Hootsuite’s AI that can suggest the most suitable answers.
You can analyze the efficiency of your marketing by capturing the reviews from over 85 sites automatically. Also, Hootsuite allows you to calculate the ROI of your social media investments based on a number of metrics collected in their database.
Pricing:
Professional plan — €99/month. It is only for 1 user and up to 10 social accounts. There is a free 30-day trial.
Team plan — €249/month. It is for 3 users and up to 20 social accounts. There is also a free 30-day trial.
Enterprise plan — you should contact for pricing. There can be 5+ users and 50+social accounts.
Here you can see an example of a posting planner in Hootsuite. You can add posts for any social media, change accounts and organize all processes in one tool.
Zapier
This is a tool for multitasking built on the if/then logic. You can set up certain conditions and the action that will happen after these conditions are met. For example, Zapier may save media from your messengers on Google Drive, send emails to the leads visiting your website or notify you about new trends after updating Twitter. The tool supports more than 400 apps, so you will certainly find what you need. Below we provide the features that can help you automate your business process.
You can use if/then logic to automate any process that requires a trigger. One such link may include up to 100 actions, so you just need to build the integration and make the flow work.
Zapier also allows you to create new if/then connections based on a trigger or a schedule in their editor. Optimize processes and move huge amounts of information with only one tool.
Pricing:
Free plan — it allows users to automate up to 100 tasks/month.
Starter plan — $29.99/month. You will be able to automate up to 750 tasks/month.
Professional plan — $73,50/month. It allows users to automate up to 2000 tasks/month.
Team plan — $103,50/month. You will be able to automate up to 50 000 tasks/month.
Company plan —contact Sales.
Look at the example of creating a workflow in Zapier. Connect different apps and tools, choose the actions you need to link, and create your own if/then logic.
WordStream
This platform helps measure the success of your digital marketing campaigns and improve them. WordStream provides Ads Performance Grader to evaluate the effectiveness of your advertisements and gain useful insights on how to make them more effective. Smart Ads Creator allows you to develop highly powerful promotions in a few clicks. We describe the features of WordStream to automate your business below.
You can connect your account with WordStream and analyze the success of your advertisements on Facebook and Google. The service rates promotions based on 17 key stats, gives the total grade, highlights weak points, and provides tips on making ads more effective. It will save a lot of your marketers’ time on data analysis.
WordStream also lets you create designs for your ads using AI. You need to give the link to your website, and the service scans it to identify the most effective visuals and texts. Then Smart Ads Creator builds banner ads for your goals based on the AI analysis. It allows you to save your designers’ time and develop advertisements automatically.
Pricing: WordStream is completely free.
There is an example Google Ads grade in WordStream.Here we can see a Quality score, the distribution of active keywords, and get some tips on how to improve your advertisement.
Asana
This is a popular tool that allows employees to work in a common space and manage tasks just in a few clicks. You can increase the effectiveness of the workflow by using kanban boards, group work calendars, forms, and statuses. Asana lets you track the workload of your staff and the success of your projects in real-time and manage them if there are any difficulties. Below we provide Asana’s features that can help you automate your business processes.
This tool is beneficial to project managers because working in a common space lets the staff share information faster and get a holistic image of their projects’. You can assign tasks automatically based on employees’ statuses or track the success of your project by setting due dates.
Asana allows you to turn the best workflows into templates and save them inside the platform. These already optimized processes will be useful while working with recurring projects because you will be able to manage tasks faster.
Asana provides a handy application to manage the workflow from anywhere. The tool synchronizes with many platforms like Google Drive or Slack which is one more advantage.
Pricing:
Free plan — it allows users to work with unlimited tasks, but there can be only 15 colleagues in your team.
Premium plan — €10.99/month. It offers collaboration with 500 teammates, 250 automations per month, chronology, and workflow builder.
Business plan — €24.99/month. Itprovidescollaboration with 500 teammates,25,000 automations per month.
Here you can see an example of a project plan in Asana. Add tasks, change statuses and share the data with your teammates. You can also switch between tabs and check kanban boards, a calendar, messages, and an overview of the project.
Congrats, now you understand what business automation is and why it is important, know its benefits, and how it can help you optimize your processes. You can also choose the best tools to automate your business and increase the effectiveness of your company.
Bulk email sender
A bulk email sender is an email service or email software that is used by online businesses to send marketing, promotional, or educational emails in mass. This sender allows a company to create one email and send it to hundreds or thousands of addresses at once or write a unique email for each subscriber on a mailing list.
Today, email services are more popular than bulk email software. While both platforms can send emails in huge quantities at a time, that is about all that an email software does. Email services, on the other hand, come with additional features. For one, an email service allows its customers to create and manage mailing lists. So,you can easily add new contacts to their mailing lists, when new subscribers opt-in for marketing content, clean up the list to remove non-viable addresses or segment recipients according to a particular criterion.
When using email software, one must install additional programs to perform most of the functions that an email service does. Therefore an email service is convenient. While both require updates from time to time, email services perform updates automatically without the users incurring any additional costs. Software, however, requires the user to pay to install any new upgrades. Therefore, it is not only convenient to use a service instead of the software, but also affordable. LIKE.TG is an excellent example of a reputable and reliable email service that allows bulk email marketing and automation.
How to Choose a Bulk Email Sender
Compare prices
Look into domain reputation
Check for email templates
Ensuremailing list management is available
Look for email automation
What should online business owners and marketers consider while selecting the right bulk email sender? The first thing is to make sure it is a bona fide bulk email service. Then, assess the following factors:
Compare prices. How much does the email company charge for its services? For any business, the cost of investment as compared to the expected return (ROI) should be a top priority. Choose a service provider that offers high-quality service and support that meets your budget. LIKE.TG, for example, has several affordable pricing plans to choose from based on the number of emails you want to send. For less than 500 subscribers, businesses can send 15,000 bulk emails, every month, for free!
Look into domain reputation. When working with desktop software, the immediate issue is the non-existent domain and IP address reputation, which will likely result in your emails going to the spam folder. Online services usually handle this problem without your participation required.
Check for email templates. An email template saves a lot of time when creating a bulk email campaign. They are reusable and can be customizable for multiple purposes. So, choose a service that offers a wide variety of templates for different email marketing goals. LIKE.TG has lots of pre-designed templates that you can edit and use for free.
Ensuremailing list management is available. A reliable service should offer mailing list management. It should help users identify invalid contacts, delivery errors, spam reports, and so forth. Pick a service that allows users to perform functions like removing recipients who unsubscribe, adding new subscribers to the list, and list segmentation.
Look for email automation. Automated email campaigns usually only require an initial setup, and then send emails automatically based on users' actions.This is different from one-off marketing campaigns and newsletter sending in that emails must be triggered. For example, when a visitor signs up, an automatic confirmation email is sent to verify their subscription, also known as double opt-in. Other examples of automated emails include welcome emails on signing up, thank you emails after a purchase, and reminder emails. Learn how to automate marketing functions using LIKE.TG's Automation 360!
Discover more about the differences between an email service and email software in this article.
Useful Features
Before choosing a service, look for features and tools that are useful for creating effective bulk email marketing campaigns. Some of these include:
Segmentation: involves grouping subscribers according to age, gender, location, buyer status (prospect, loyal customer, etc.), and so forth.
Personalization: ability to create content that is valuable and targeted for a particular customer.
A/B testing: assesses two variants of any part of an email to determine which one performs best.
Subscription forms: enable brands to grow their mailing lists by collecting new subscribers.
Mailing list importing: involves moving an existing mailing list to a new campaign.
Email verification tool: checks your mailing list and removes outdated and invalid addresses.
Reporting: includes metrics on the performance of a specific email campaign.
How to Send Bulk Emails for Free
To send a bulk email campaign in LIKE.TG for free:
Click "Sign up" below the free pricing plan.
Upload your mailing list. Verify your mailing list before sending a campaign to increase deliverability.
Create a campaign
Select an email template
Check and send
Proofread the message body for any spelling mistakes and counter-check that the sender`s address is correct.
Send bulk email
Send bulk email
Business email
Business email – is a method of business communication, which plays an essential role in establishing relationships with colleagues, partners,and sponsors.To save your time, registerwith LIKE.TG, and send emails forfree.
The lecturer from Mad English TV covers the subject of a business email, providing useful tips on how to write professionally.
If written correctly, it will help you to create a good image for your company. Today, sendingbusiness email is a widespread practice since it is impossible to imagine a worldwide business process; business email lets you contact subscribers who live in every timezone.
People all over the world are different, but still, there are some rules to follow if you want to be professional.
TipsforCreating a Business Email
Formal style. Formal style aims to reach an agreement, that is necessary for business. Be concise, accurate, and avoid clichés.
Language. International business emails should be written inaglobal language (English). If business communication is held within the same country, your national language should be used.
Subject line. It must be formulated in a short, clear, and precise style as people get lots of emailsevery day and don’t have unlimited time. Don’t write long compound sentences. Make sure that the subject line will be readily understood, especially in case the language you use is not a native one for a recipient. If your email is critical, use a word URGENT at the beginning of the subject line.
With these tips in mind, you'll communicate correctly. To putthese tasks on autopilot, make use of email services. They provide pre-designed templates and personalization instruments.
Put email sending on autopilot!
You can send 15,000 emails to less than 500 subscribers monthly for free. Make use of ready-made templates, flexible email editor, and a bunch of useful tools.
Register and send a business email!
Email opening
If you write to a person you are not acquainted with, use the following phrases:
Dear Sir/Madam,
Dear Mr/Miss/Mrs (surname),
To whom it may concern.
If youemail a person you know, use these greetings:
Dear (name),
Hello (name),
After that, specify the purpose of your email:
I am writing to you regarding…
My name is …, I am (position held) at (company), and I am writing to you concerning…
State the purpose clearly, accurately, value your recipient’s time.
If you are answering an email, be polite, and give thanks to the recipient before stating the purpose:
Thank you for your reply
Thank you for contacting (company name)
Body
Paragraphing. Use paragraphs to make the text easy-to-read, place accents on essential points, ideas.
Questions and essential information. If you want to ask something, makeyour question visible. Write it close to the beginning, as nobody will scan your email.
Don’t use contracted forms. They are not appropriate in business communications. For example, NO I’m – I am, NO won’t – will not.
Be official. Don’t try to joke, as some of your jokesmay not be understood correctly in different countries.
Email closing
Be polite and accentuate that you a looking for the answer or thank the recipient for attention:
I am looking forward to hearing from you soon
Don’t hesitate to contact me if you have any questions
Thank you for your time and attention
Useful phrases
Best regards
Best wishes
Sincerely yours
Bulk email marketing
Bulk email marketing is an email sent to large groups of people at once to advertise the goods or services provided by a business or maintain a relationship with customers. When done right, it allows us to increase the number of loyal clients and boost ROI.
In this video, a LIKE.TG marketer shares the tips to email marketing success.
Two Types of Bulk Emails
Legitimate bulk emails
When a business from which a person has procured service or product sends a reminder, it’s a bulk email. It qualifies to be a legitimate bulk email if it meets the following requirements:
The recipient consented to it.
The email provides the “unsubscribe” button.
The name of the business is clearly shown.
If bulk emails satisfy the above requirements, they become effective marketing channels for the businesses that send them.
Unsolicited bulk emails
As the name suggests, these are emails sent to people without their permission. Apart from that, other qualifying features for this type of marketing emails are:
Absence of an unsubscribe link.
Contain information that is not personalized.
Now, businesses ought to be very cautious with bulk email marketing to avoid spamming their mailing lists. A valid email marketing campaign can be achieved by using LIKE.TG. This service provides the necessary tools to create and automate bulk email marketing tasks.
Benefits of Bulk Email Marketing
Allows real-time messaging
Enables marketers to send personalized messages
Helps in mailing list segmentation
Leads to increased conversions
Fosters regular communication
Provides test marketing insights
Offers information sharing
Results in reduced overhead costs
Provides tools to track user engagement and sales
Bulk email marketing is the surest way to go for any business that wants to connect with existing and prospective customers in the shortest time possible. See, this marketing approach allows a marketer to create marketing messages without breaking a sweat. All that one has to do is use the available set of tools and workflows. With that, what would have otherwise taken weeks to implement is accomplished in less than an hour by one person.
Nevertheless, this is not the sole advantage of bulk email marketing. Take some time to learn about other benefits of this marketing strategy:
Allows real-time messaging
Given that marketing emails can be created fast, they allow marketers to send “day-of” emails to ensure the timely promotion of a limited time particular or inform customers of reduced stock. Bulk email marketing also enables marketers to send real-time emails to consumers that reach them on anniversaries, birthdays, and so forth.
Enables marketers to send personalized messages
It is difficult for marketers to speak to their target customers in a personalized manner via radio, television, or print advertising. Why? Most of the marketing campaigns on these media are often done in a “one-size-fits-all” approach. Nonetheless, bulk email marketing allows businesses to send personalized emails bearing the names of their customers. Moreover, bulk email marketing makes it possible to provide customized information such as purchase history. Thus, businesses can reach out to people who already have a relationship with them rather than sending out emails to random recipients.
Helps in mailing list segmentation
With bulk email marketing, it is also possible to segment the customer list into a smaller, more effective one, and send out personalized emails. For example, a marketer can identify all customers from say, Los Angeles, and then proceed to create an email marketing campaign that addresses customer needs in that location. So, if a brand is keen on speaking to its customers in a more personalized and intimate way, bulk email marketing is the way to go.
Leads to increased conversions
Since bulk email marketing allows marketers to segment their customer list and database, they can send targeted marketing emails that significantly boost sales conversions due to their specificity. With this marketing practice, marketers send out appealing messages to specific customers, thus increasing the chances of getting a favorable response from them.
Fosters regular communication
Since bulk email campaigns are easy to create and launch, marketers can reach out to their customers often. There is absolutely nothing preventing a marketer from sending weekly offers to their prospects and existing customers. If they wish to send out marketing emails way more regularly than that, they can easily do the same. That said, here is a caveat — it is wise not to send marketing emails to customers more than once a week.
Provides test marketing insights
For effective marketing, one should test various things. On that note, bulk email marketing allows marketers to see headlines, colors, and graphics that customers respond to the most. It is also entirely possible to send a specific version of an email to a part of the mailing list and another version to the remaining part. After that, the marketer can use tracking tools offered by bulk email marketing to determine which marketing message was most effective regarding user actions and sales conversion.
Offers information sharing
Bulk email marketing allows you to share advertising content. People can quickly forward an email containing a piece of information or an enticing offer. In turn, this allows a brand to gain advocates who further push the business within their networks.
Results in reduced overhead costs
Bulk email marketing can be done at an incredibly low overhead cost. For instance, there is no need to hire marketing analysts, designers, and many employees. An excellent bulk email marketing strategy only requires an active email marketing service such as LIKE.TG and a competent marketer who can provide the right offers, content, and graphics to the relevant customer list. So far, there is no marketing channel out there that offers a more significant ROI than email marketing.
Provides tools to track user engagement and sales
Bulk email marketing comes with useful tools that enable marketers to track information to determine what’s working and what’s not as far as their promotional campaigns are concerned. An excellent email marketing platform, such as LIKE.TG, provides useful data. For instance, the number of people who opened an email, the number of those who clicked a link within the email, the particular link that was clicked, the number of people who complained and considered the email to be a spam, the number of unsubscribes, and whether the email at all reached the inbox of the recipient. If a marketer uses this information and tracks sales back, they can determine the customer`s response and engagement throughout the entire cycle with elaborate, and understandable metrics.
How to Do Bulk Email Marketing
Identify your target audience
Focus on the benefits
Be brief and to the point
Give special discounts
Communicate the deadlines
Provide communication channels
Below are the steps for implementing successful bulk email marketing:
Identify your target audience. Marketers should determine the demographic groups that are most interested in the products and services their business offers. One can look at aspects such as nationality, income level, education, age groups, gender, ethnicity, among other demographic characteristics ahead of creating a bulk email campaign. The point is to tailor the marketing emails to a specific market segment.
Focus on the benefits. Clearly describe what the customers stand to gain from a particular brand. By highlighting the interests of consumers, a marketer can cause them to respond.
Be brief and to the point. A marketing email ought to be concise. Thus, the reader should see the significant bits quickly enough to allow them to make a decision. Most people lose interest when reading lengthy or complicated emails. Worse still, such emails can be deleted as soon as they are opened. Hence, marketers ought to write concise emails and provide content that centers on the goods offerings of a particular brand.
Give special discounts. Marketers should entice readers by giving special discounts that are exclusive to them. For example, “We have a 20% discount just for you, if…”
Communicate the deadlines. Show the need for immediate response by mentioning the date the offer expires. By doing this, customers will be kept from any procrastination that, at times, leads to forgetting.
Provide communication channels. Give customers a chance to respond to your email. For instance, a marketer can give a contact number, hyperlink, and so forth that allows the potential customer to conveniently reach out to the company in case of any inquiry.
How to Avoid Spamming When Sending Bulk Emails
Send emails to people who are interested in your business. Marketers should refrain from buying email addresses.
Use a valid email marketing service.
Implement double opt-in whereby the subscriber consents to receive marketing emails by replying to an email.
Be confidential regarding all interactions with the customers. Never sell their data.
Use a compelling call-to-action.
Include the unsubscribe link.
How to Send Bulk Email for Free with LIKE.TG
Register with LIKE.TG.
Create a mailing list. You can upload an existing list, or collect subscribers using LIKE.TG subscription forms. If you upload your list, we strongly recommend you check email addresses' validity with our Email Verifier.
Create an email campaign
Select or design an email template
Check and send
Bulk Email Marketing Examples
Are you more of a visual learner? Check out some excellent bulk email campaigns to get a good idea of the same. First, an email from RunKeeper.
Next, a marketing email from UncommonGoods.
Finally, this is how Bonobos is doing it.
Bulk Email Marketing Best practices
Implement performance-based email marketing.
Take unsubscribes with the seriousness they deserve. Never send marketing emails to people who have opted-out.
Personalize all marketing emails.
Once a subscriber has opted-in, have a system in place to let them know that their subscription has been confirmed.
Integrate email campaigns with social media.
Send bulk email
Business growth
Business growth is the expansion of the company in terms of growth in revenue, customer base, market share, or producing more goods. There's no universal formula for calculating business growth since each company is a unique ecosystem. Still, an increase in revenue, customer base, or market share indicates business expansion.
In this article, you'll get to know why business growth is vital for each company, uncover its types and stages, and get inspired by the ideas for your company, so read on.
Why is business growth important to every company?
Business growth is an A-list objective of each company because without expanding a business stagnates. It's only the business owner who determines growth factors, so avoid following generally accepted success metrics. Your brainchild is a unique system that requires an individual approach. Although, if you don't aim to grow, all your business spheres will suffer. Let's consider this process in detail.
We'll start with the most obvious things. You can't increase your income if you don't expand your business. You may fix higher prices for your products but if you're a startup, you need to demonstrate your brand value to your consumers. To fend off competitors, you should differentiate and provide a strong competitive advantage. So, if that is a challenge for you, setting higher prices may be a complete failure. In this case, consider attracting new target markets or closing more deals.
People help businesses grow both directly and indirectly. They can either buy more from you or provide you with valuable insights that will allow you to improve. A company that doesn't invest in regular customer attraction, loses its growth opportunities. And here you can get trapped in a vicious circle because customers prefer to work with constantly evolving companies. So, to close more sales and attract new clients, you need to look for growth opportunities.
Companies investing their resources into development, increase their market share slowly, but surely. They outperform their competitors in various spheres which provides them additional perks such as better terms of cooperation with suppliers.
Growing your business affects the quality of customer care service as well. Companies investing in their support team, improve after-sales service, which results in a high level of customer loyalty, satisfaction, and retention. Although, businesses should pay special attention to building relationships with clients since rapid growth and attracting new customers sometimes make their loyal clients wait for the answer for hours. This may result in brand switching which is a bad sign for each brand since it's cheaper to retain an existing customer than to acquire a new one.
In addition, ongoing growth attracts job seekers. Everyone wants to be a part of a big community aimed to develop and create a perfect product. So, such companies receive a big number of CVs and can choose the most talented candidates to join their team.
Business growth allows companies to blow up their income, expand their product line, partner with suppliers on the most favorable terms, reach new audiences, and create a team of professionals. Now let's get to know the types of business growth.
4 Types of Business Growth
Business growth can be classified into 4 main types. Each type reviews growth from a different perspective and fits businesses at different stages. Let's consider each business growth approach in detail.
Organic business growth. This type is considered the easiest but most effective way of business growth. It best fits startups and companies that have just entered the market, while being less effective in the long term for established brands. Organic growth implies physical business expansion, i.e. upgrading the product lines, producing more goods, working in several shifts, large space rental, opening a new storefront, etc. With this approach, expanding your business space lets you produce more goods, meet the demand, and serve more customers.
Strategic business growth. This approach works well for long-term goals and companies that have gone through organic growth. They invest the money earned during organic growth into strategic growth strategies. This can include expanding the product line and reaching new markets via advertising campaigns.
Internal business growth. This approach can be implemented between the organic and strategic types. It's not focused on production but aims to use the current resources more efficiently to optimize the company's workflow. It can be using a marketing automation system such as LIKE.TG or saving some costs by implementing lean systems.
Partnership or merge business growth. As the name suggests, this approach implies cooperation with another company for mutual benefits. Such a partnership helps companies launch a new product together, produce more goods, grow the markets of both and enjoy customer loyalty of another brand.
Now that you know the types of business growth, let's consider the stages each company goes through during its existence.
4 Stages of Business Growth
Companies face different challenges at each stage of their development. Let's take a close look at each of them to know how to cope with these difficulties.
Startup stage. At the initial stage, the goal of each startup is to survive. The company starts from the business owner who finds several employees taking several roles. Their main task is to build brand recognition and deliver their product value on a tight budget. The main challenges of each startup include ensuring that the product is competitive and can meet customers' needs and expectations.
Growth stage. At this stage, the startup has a business model and does its best to grow. Since scaling a business scares lots of entrepreneurs, they often never even risk taking any actions to grow, losing all the opportunities. Although, it's vital to look for ways to increase the customer base. Still, it seems challenging because the startup is limited in funds.
Maturity stage. At this stage, the business came to certain stability which no longer requires such output from the owner. All the processes have been set and worked well sometimes for years. This stage makes the owners focus on geographical expansion, building worldwide recognition, and product diversification. Despite a more or less stable growth period, maturity requires more cash flows for implementing new strategies and promotions.
Renewal/decline stage. This is a risky one, however, it may still seem stable to the owners. They have regular income and brand awareness and may stop looking for new ways to expand. Hence, if they don't invest in new ideas and technologies, their business can decay.
Now you know the way each business functions from the moment it enters the market, so it’s time to uncover several methods that will help it grow.
How to grow your business quickly?
Growing a business is hard. After reaching some point in expanding your company, it can be a real challenge to find new ways of building your audience, increasing income, and producing more goods. So, in this section, we’ll share several ideas that will help both startups and established businesses reach new horizons.
Hire talented marketing enthusiasts. Your team is fundamental to the success of the company since, at the very beginning, a business owner performs several roles. So, to reduce some workload and deal with more important tasks, you need to find people genuinely interested in your product. Your team may include both experienced specialists and marketing beginners, since the latter may have a great many fresh ideas, the implementation of which will be within the power of experienced employees.
Work on customer retention. Since acquiring new customers is expensive, especially for startups that are on a tight budget, consider retaining existing clients. Your customers will not only come back for your product but promote it to their friends and colleagues. Develop a loyalty or affiliate programso that your clients will be interested in working with your brand. Implementing customer retention strategies will positively affect your income, word-of-mouth promotion, and loyalty.
Build your sales funnel and pipeline. The sales funnel allows you to realize the way a lead goes through before converting into a client. Understanding the customer’s path allows you to find out your most successful strategies, the techniques bringing the best results, top-performing marketing acquisition channels, and reasons why you lose clients. As a result, you’ll be able to forecast sales, reduce costs, and encourage more repeat customers. The sales pipeline shows the status of the deal: lead generation, prospecting, qualification, contact, proposal, negotiations, and retention. It allows you to control the work of your sales reps and make informed decisions.
Analyze your competitors. Consider conducting competitive intelligence research. It will help you uncover industry trends, get insights into clients’ expectations, predict competitors’ actions, analyze their weaknesses and strengths, and increase your income. This way, you’ll save money and invest in successful strategies.
Make use of a customer relationship management system (CRM). With a CRM, you’ll be able to monitor all the customer interactions with your brand at each stage of their buyer journey. You’ll get a clear picture of closed deals and deals in progress. Besides, all the data about your customers will be stored in one place so you can access client cards anytime. It will be easier for your sales reps to contact customers, make personalized offers and work collaboratively. LIKE.TG provides a free CRM system to automate sales and communication with clients.
Build an online presence. Online presence is vital for every brand nowadays since users spend hours on Facebook, Instagram, and Twitter daily. You can’t miss this chance to build brand awareness and recognition for free. Demonstrate your product, share cases, and testimonials, show some behind-the-scenes of your company, collect customer feedback, ask their opinion, post content regularly, run ads, and maintain brand consistency. This will result in high traffic, increased engagement, and an optimized marketing strategy.
Run online and offline events. Webinars, conferences, and workshops help brands bring in new clients, communicate with the fans of their brand, share expertise and knowledge, collaborate with partners for more business opportunities, and boost brand awareness. Consider hosting regular events to grow your business effectively.
Congrats, now you know the 4 types and stages of business growth and have some tips on how to scale your business without much investment. Make use of LIKE.TG promotional tools to increase your income, bring communication with customers to the next level, and automate routine processes!
Bulk email permit
A bulk email permit is your subscribers’ permission to receive your emails.
Why do you need a bulk email permit?
Legally creating your target audience allows for better conversions;
Guarantee that your emails will be delivered by email services.
Your emails riskgoing into recipients' spam folders if you don’t have a permit. A user's permission shows their interest in your work. Only interested and involved users willincrease your conversions, and ultimately, yourROI.
Methods for Growing Your Mailing List
Provide interesting, useful and consistentcontent;
Make special offer announcements;
Create a loyalty system;
Use discounts and sales;
Give a registration gift.
Let’s consider what an email permit is and what it is not.
An Email Permit is NOT
A purchasedmailing list.Buying a mailing list will never be to your advantage because people didn’t give you their permission to receive emails from you and they won’t be interested in your work.
Email addresses taken from the Internet. If a person left their email address somewhere online, it doesn’t mean that you can send them emails.
An Email Permit IS
An online subscription. Users that registered on your website and filled out a subscription form want to receive your emails;
An offline subscription. Users that filled out an offline-form and stated their desire to receive your emails;
There is a useful tool for getting email marketing permission – double opt-in. Double opt-in is a kind of email subscription when a user shows their desire to join your mailing list on asubscription formfrom your web-site, and then they receive a confirmation email, where they are asked to confirm their subscription.
This isan excellentsubscription method since a subscriber is reminded of their choice to subscribe to your emails. Subscribers who complete a double-opt in subscription are extremely valuable because they are unlikely to send your emails to their spam folder. Besides, with LIKE.TG you can increase your audience in socials and communicate via messengers. Create multichannel subscription forms by adding links to messengers. Check out below.
To create such a form for free, follow the guide.
Besides, be sure, that all of your emails include a highly visible opt-out section. Opting-out is an easy way to unsubscribe users, and prevents emails from being marked as spam.The example above is really effective because it includes double opt-in and visible opt-out, it gives user's a chance to choose, but not mark the email as spam.
So, make use of double opt-in, opt-out and make your mailing list full of loyal clients!
Business proposal
A business proposal is a digital or printed document outlining essential information about a specific product to persuade a customer or a business to buy it. It encompasses project data, costs, completion dates, product features, and timelines. A business proposal helps you structurize your business, make projections, and identify the strengths and weaknesses of your product.
In this article, We'll discuss the importance and types of a business proposal. We'll also guide you on creating it for your company, unveil 5 inspiring ideas, and review excellent examples.
Why is a business proposal important?
A business proposal serves as a plan of action for businesses and solutions for customers. Since a plan is vital for building a successful project or expanding an existing one, a business proposal plays an essential role in the activities of every entrepreneur. By covering the details of a product, associated costs, and outcomes, companies' managers can predict the scenario and avoid unpleasant consequences. A business proposal is a roadmap for every brand's department.
A business proposal is a complex document every business should create. It covers a mission and purpose statements to clarify what a company strives to achieve. The document outlines the steps needed to do to attain specific goals.
With a business proposal, you can ensure funding for your business and partners with essential information on a future project. After creating a business proposal, companies provide them to customers. A business proposal gives a complete understanding of a product's benefits, features, and outcomes. This document serves as a detailed outline of a solution a company provides. Business proposals help show the best side of the product and sell it.
Now that you know the importance, let's explore the types of business proposals.
Types of Business Proposals
In this section, we'll uncover the two main types of business proposals. We'll review each of them in detail so you understand which type you need for your business.
Business proposals can be divided into two main groups: solicited and unsolicited.
A solicited business proposal is designed upon the client's request. There are formal and informal solicited business proposals.
Formal proposals are created to meet customers' specific requirements and needs. Managers present them in written form and send them to consumers on request. These documents can cover short information about the offer. After exploring the proposal, customers can determine whether they can meet their needs and solve problems after buying a product covered in the document.
Informal proposals result from conversations between a company representative and a client. This type of document doesn't have to meet specific customer requirements. Informally solicited proposals are used during quick meetings aimed at closing the deal. Usually, informal proposals contain around 25 pages. However, some can have only 5 pages and cover a conversation or meeting.
Unsolicited business proposals look like marketing brochures and have general character. They are created for all clients without meeting the needs and desires of specific customers. The main aim of these proposals is to boost sales. They don't demonstrate any connection between customers and sellers.
Now that you know the types, let's jump into the step-by-step guide on creating a business proposal. It will help you write one for your company.
How to write a business proposal?
Knowing how to develop the document is essential for every business, and that's why we'll provide you with a detailed guide on how to do it right. Let's start with the title page.
1. Design a title page
The appearance and clarity of your title page are essential to give the right impression and establish trust. It should cover the most critical information about your business, such as the name of the creator, the brand's name, and the date of the proposal. You need to add the name of a client as well. Make sure that your title page is visually appealing and informative.
Here's an example of how to do it.
2. Add a table of contents
When designing a digital business proposal, you need to think about the user experience first. You should create the most convenient design to increase customer satisfaction with the technical side of your proposal. If you want your clients to navigate your business proposal freely, add a table of contents. The links in it will take your potential customers to the page they need now. This way, they won't have to scroll all 25 or even 40 pages. They can click the link, which will take them to the necessary section.
3. Write an executive summary
An executive summary reveals why your product will be the best solution for this client. You need to do your best to persuade and prove that your product or service will be the best for the customer's issues. Your task is to be specific and avoid general statements. Come up with a perfect solution for this particular situation. To achieve the best results and close the deal, you need to explore the customer's situation and problem, review needs and desires and identify end goals. After researching this information, you can proceed with your executive summary.
4. Uncover the problem your product can solve
At this step, you need to write a summary outlining the problem influencing the prospect. In this section, you can demonstrate your complete understanding of the lead's problem and needs and eagerness to solve it. Identify customer issues and figure out which of them your product can solve. You need to show you know the problems and are ready to help solve them with your product.
5. Provide a solution
It is when you need to present your offer and outline a strategy to solve the prospect's issues. Make sure your offer is personalized and crafted based on the customer's requirements. Show that this proposal is designed to meet the client's requirements and needs and solve the customer's specific problems.
6. Share your expertise
After stating the problem and solution, show your expertise and qualifications. Customers should know that you are a company that can be trusted. List all your qualifications, add case studies, and share customer testimonials. It will help you increase trust in your business. If you have awards and accreditations within the given industry, tell about them to establish authority.
7. Cover pricing
The next slide should cover the pricing of your product or service. Provide your potential client with fair pricing so that this customer can consider your product. If you have several pricing options, list them all so customers can know them. For instance, if you provide a chatbot builder, include pricing for different platforms, number of messages, period of usage, etc. Leverage responsive pricing tables to convey information about the products customers are interested in.
8. Introduce your terms and conditions
Provide the information about your project timeframes, pricing, and payment options. Your client should know all the details to agree to your company's terms and conditions. Consult with your legal team to ensure the proposal has all essential points covered. Once you finish with the legal side of your proposal, you can send it to your prospect.
9. Leave some space for signature
The last page should include a signature box. The customer will sign the document if this person agrees with your offer, terms, and conditions. Explain what they agree to when they sign your proposal. Before signing the document, customers can contact you to receive answers to urgent questions.
Now that you know the steps, it's time to walk you through inspiring business proposal ideas.
5 Inspiring Business Proposal Ideas
In this section, we'll review some inspiring tips for writing a quality business proposal. This information will be helpful when developing the roadmap of your offer for customers.
Include social proof. Including social proof in your proposal is essential for building credibility. Different forms of social proof, such as customer success stories, testimonials, customer feedback, and positive reviews, help you gain trust and show your expertise. If you manage to gain positive feedback from clients, it means that you can help solve this prospect's problems.
Make it visually appealing. Since a business proposal is usually a lengthy document with lots of information, it's worth adding data and visuals. They will help catch the customer's eye and communicate crucial facts about your offer. By adding charts and graphs, you can provide complex, quantitative data.
Add a call to action. Your proposal should be straightforward and tell what to do later. After reading it, the client needs to understand where to move next. A clear CTA is a next step toward your solution. Make sure you have it covered in your business proposal.
Encourage fear of missing out. Creating a sense of urgency can motivate the customer to decide faster and purchase your product. Your business proposal should encourage potential clients to grab the offer as soon as possible. You need to narrate the strongest sides of your product and the specific problems of your customer. This person will think this is the best option for solving urgent issues.
Make it simple to read and understand. You don't need to rush when developing a proposal. Use easy-to-understand language and short, simple sentences. You don't need to include too many specific business terms because some clients will need to Google the words from your proposal. It's not a good thing. Be straightforward and transparent with your offer to let the customer know your company's and product's peculiarities.
Now that you know and can implement some great ideas in your company, we'll jump into the examples. We'll jump into some inspiring examples.
Examples of Business Proposals
Different proposals can take various forms. We'll discover some of them below.
The length of your business proposal can vary. It can include 25 or 5 pages. Everything depends on your company, offer, and customer.
The "Healthy Food Proposal" template example shows that the document can be concise. The proposal template below covers the description, concept, and expenses on one page. The client can explore the company's goals and philosophy from the document and learn about the expenses.
Below is page 4 of a business proposal covering the project timeframe and budget. It can be helpful for development companies specializing in residential construction and requiring a long time to finish and significant investments.
Congrats, now you know how to create a business proposal for your business. Use the examples and ideas above for inspiration.
Business development
Business development is a set of activities, initiatives, and ideas that help improve a company. It encompasses strategies for boosting profits, business expansion, and partnerships for better profitability.
In this article, we’ll uncover the role of business development and review 7 business development strategies for your company.
What is the role of business development?
When business owners struggle to increase sales, expand to new markets, partner with other companies or organizations to improve profitability, they involve their teams in business development. This process applies to all departments: from marketing to sales, product to project management. Companies hire business development managers to set accurate goals and develop plans to reach them. Goals can include revenue growth, expansion to new markets, strategic partnerships, and more. Business development helps companies reach their targets based on the plan and under a specified budget.
To improve profitability, conclude a profitable partnership, and reach new locations, a business development manager should have a customer profile, SWOT analysis, market opportunities, sources of revenue, state of the industry, opportunities for business expansion, and other vital information.
Now that you know the role of business development, let’s review business development strategies.
7 Business Development Strategies
Every company that seeks growth needs to consider business development in its overall development strategy. There are many ways you can improve your brand. Some can be more powerful and helpful for reaching your goals than others. The main task is to find those that allow you to attain your targets.
Use networking opportunities. If you want to scale, you need to search for new opportunities and use most of your resources. You can enter new markets, reach new clients, and start partnerships. You need to find a unique approach to attain these goals.
Establish strong relationships with customers. Now when technology influences companies a lot, customers often lack real interaction with brands to select the right solution and lead them through the customer onboarding process. However, companies still need to be in contact with their customers. It’s necessary to preserve trust, credibility, and transparency. Research your clients to know them better and provide them with personalized offers, discounts, programs, etc.
Support communities and charities. To have partnerships with other successful businesses, consider getting involved in charity. More and more established companies care about social and environmental issues. They support different types of communities. Remember, you should find an organization that aligns with your goals and mission. For example, if your company is against animal testing, find a community that cares about animals and opposes animal testing.
Make use of social media. Customers can’t imagine their lives without social media, nor do the companies. With the help of these social networking services, entrepreneurs can build business relationships and connections. You can use Facebook, LinkedIn, and Instagram to promote your product, get in touch with customers, and sell. To give you an idea, if you use Facebook, you can set up LIKE.TG’s chatbot for your Facebook Messenger. This way, you can answer questions, help customers during the checkout and solve some technical issues.
Implement referral programs. If your company has an excellent reputation and loyal customers, you can consider referral programs. Your clients will help you increase the circle of your potential and existing customers. Reward them for referring friends. As a result, you’ll have more customers, sales, and revenue.
Gather a team of professionals. Your team plays an important role in your business success. That’s why you should hire your employees carefully. Use data-driven research and tests to identify people who can be useful for the development of your company. Select team members who have the talent to accomplish the tasks you set and reach the goals you define.
Provide people-orientated support. If you want customers to be happy with your company and stay, it’s a must to have consistent customer service. People who look for solutions can contact a specialist at any time. They need clear and prompt responses from support staff. Prepare your customer support team to be friendly, empathizing, and helpful. This way, your company can receive an advantage over competitors.
Congrats, now you know 7 great business development strategies that will help you fulfill your goals. Make use of these to increase your revenue, reach new markets, or partnerships.
Bulk email provider
A bulk email provider is a company that offers automated email marketing services to businesses and other interested individuals. Through the provider, a business can send a single email to multiple people or a unique email to each recipient on the mailing list.
The bulk emails are sent automatically once a given set of parameters are communicated to the service provider. Often, mass emails comprise of informative and advertising messages that target a particular demographic at different phases of the sales funnel. Marketers have learned that email personalization and automation help achieve more success with bulk email campaigns. Open and click rates, spam reports, unsubscribes, among other engagement data help marketers to discern if the campaigns are hitting the mark or not.Bulk email providers offer their customers technical infrastructure: email templates, subscription forms, A/B testing, engagement measuring tools.
LIKE.TG offers its own email platform.
How to choose a bulk email provider
Below are some factors a business owner should consider when selecting a bulk email provider:
Price
LIKE.TG offers a free plan which allows marketers to send 15,000 emails to 500 subscribers each month for free.
Domain reputation
Those interested in bulk email services ought to hire providers that have a good reputation and are well established. In this case, it makes the most sense to work with ESPs that have been in operation for a considerable duration. Domain reputation impacts your bulk email deliverability. So, if it’s rather poor, your campaigns have fewer chances to land in subscribers’ inbox. Reviews from other users should also be factored in ahead of any decision making.
Email templates
Businesses should opt to work with providers that offer them an array of ready-made email templates. With this, a business can try out different templates to find out the ones that work best ahead of adoption. Also, worth considering is if the provider offers an HTML editor if one is interested in creating their own templates.
Mailing list management
It is also wise to pick a provider that offers efficient mailing list management. Good business is all about managing your subscribers in the best possible way, and thus it is necessary to research how the ESP manages vital aspects such as unsubscribing, subscription forms, and subscriber content preferences before going all in.
Email automation
Before you decide on a bulk email provider, determine whether email automation is possible with them. Any proactive business should make use of automation to save time and boost engagement.
Useful features
Choose a provider that offers:
Personalization of email campaigns
Segmentation of the mailing list
A/B testing for email
Target email marketing
How to send bulk email for free
Register in LIKE.TG
Create a campaign
Design an email template
Check and send
Measure statistics
Sending bulk emails using LIKE.TG email service is easy, convenient, and flexible when it comes to price. After the registration, one can opt for the free plan. With the help of LIKE.TG professional tools, a user can send 15,000 marketing emails to up to 500 subscribers on a mailing list every month.
Other benefits include:
Free email verification tool
Personalization and deep segmentation
More than 130 high-quality email templates
Easy-to-use and convenient email editor
Fast delivery and high inbox rate
Detailed reports
Everyday customer support through phone, email or online chat
To send mass emails for free:
Register in LIKE.TG. Under the prices tab, select the free plan, and then “sign up” and give your name, email, phone number, and a password. This information is used to create an account for the new user. With an account in LIKE.TG, one automatically qualifies for the free plan.
Create a campaign. Select “Create a campaign.” In the first box titled “Mailing list,” select the appropriate list — if there is one — or create a new list. If you upload an existing list, check the addresses with our free email verification tool. It allows marketers to remove invalid emails from the list to keep your email deliverability rate high. LIKE.TG also provides the option to segment lists according to the user’s criteria. In the “From” section, add the sending domain or business address. Finish by inputting the sender’s name and a captivating subject line.
Design an email template. The next step is to choose the type of template for the new email campaign. There is a variety of responsive ready-made templates one can use for free. Then, using the drag and drop editor, personalize it to suit the intended campaign. Alternatively, a user can create a template from scratch with the help of the HTML editor.
Check and send. Confirm that all fields are filled in and the information on the email is correct for the intended campaign. LIKE.TG also allows previewing emails before sending them. This way, you can view the email to see how it will appear in the subscriber’s mailbox. Simply click on the “Message body” to preview the message. To send the email, go to “Send now.” However, if you do not want to send it immediately, go to “Send a message on” to set a date and time for the email to be sent out.
Measure statistics. Tracking the statistics of a running email campaign is very important. This data helps the marketer or online business owner to know how many people opened the email (open rate), how many clicked on the link provided in the email (click-through rate) and the number of subscribers who did not open it. Further details can be tracked in “Reports.”
And it’s done! Get to LIKE.TG to start an effective email campaign.Are you already using the free pricing plan? Upgrade to a paid plan for added benefits like unlimited email sending, ability to move mailing lists to Excel, no LIKE.TG logo on the email campaign, more room for images and AI-based personalization.
Send bulk email
Bulk email campaign
A bulk email campaign is a method of internet marketing with the aim of deleloping relationships with your clients and increase sales.This marketing method involvessending emails to multiple recipients and segmented groups at one time. A special email service helps marketers get the most out of their marketing efforts. With LIKE.TG, you can send bulk email campaigns for absolutely free.
Bulk emailing is still one of the most popular internet marketing strategies for businesses because of the high ROI associated with this strategy. Powerful marketing instruments make bulk email campaigns work. They vary from service to service but the most common include personalization, segmentation, custom email templates, email scheduling, A/B tests, user-friendly email campaign builders, detailed statistics, and more.
Hence, there’s no need for marketers to spend hours and days on such tedious things like coding an email template, mailing list management, sending campaigns during non-working hours and many more. Justdo some research and rely on a professional service that will take care of the technical side of things.
How to Create a Successful Bulk Email Campaign
Bulk email campaigns have a lot of benefits for any business engaging in Internet marketing. First,bulk email campaignssave money. A marketer only needs to compose one message and send it to an unlimited number of contacts, rather than manually creating an individual email for every contact their list. Bulk email campaings are also effective in reaching out to target customers, and are easy to follow up.
However, poor bulk email campaign practices may lead to the emails being classified as spam. To avoid violating the regulations, use a professional bulk email provider. Email services can send thousands of emails at once without breaking any laws. Be careful to choose a service with reliable servers and a good reputation to ensure that your campaigns land into recipients' inboxes.
To send a bulk email campaign withLIKE.TG, create an account, choose a template, add a mailing list, your message and send you bulk email campaign. After sending your campaign, you can monitor the performance of the campaign with LIKE.TG statistics and reporting, use these insights to improve your next campaign.
Follow some useful tips:
Send emailsto onlycontacts who have opted in to your emails, to avoid ending up in the spam folder or gettingblacklisted by anISP.
Plan the email content for each bulk email campaign in advance. This way, you will moveyour contacts down the sales funnel.
Tailor your emails to fit your brand's image, and increase brand awareness.
Craft mobile-friendly emails for your subscribers to have the best user experience. There’s no need totake mucheffort since all LIKE.TG email templates are responsive.
Provide each email with a visible unsubscribe link to prevent your email from being marked as spam.
Sending a Bulk Email Campaign with LIKE.TG
Creating a bulk email campaign with LIKE.TG is simple. If your mailing list has up to 500 subscribers, you can send 15,000 emails every month for absolutely free. You’re welcome to use personalization, mailing list segmentation, responsive email templates and track statistics at no cost.
If you still don’t have an account, register. After that, follow these 3 easy steps:
Create a mailing list. You can either copy and paste the addresses or upload a list. To avoid the spam folder and keep your sender reputation high, verify your mailing list with our Email Verifier. Follow this step-by-step guide to verifying your addresses.
Choose an email template and edit it to your liking;
Preview your bulk email campaign and send it.
Bulk Email Tips
Every marketer wants to send emails that subscribers look forward to receiving. Follow these best practices to stand out from the crowd.
Tell subscribers what kind of emails they’re going to receive after joining your mailing list, and about how often you will send emails.
Let subscribers manage their email content preferences toreceive the content that interests them.
Segment your mailing list by using feedback from previous email campaigns and support tickets to better understand the needs of your clients. LIKE.TG offers ready-to-use segments.
Don’t be too pushy, avoid selling from the first email. Instead, inform subscribers about the benefits of being a part of your brand. Send them educational content such like video-instructions on how to use your product effectively.
Automate your bulk email campaigns. This will helpyou save time and send emails triggered by subscribers’ actions.
Bulk Email Campaign Examples
Forever 21’s email announcing their Mother’s Day sale with up to 50% discounts on their sale items.
Bonobos bulk email campaign notifying customers about new items that have been added to the brand’s spring sale collection.
Nira Rubens uses a minimalistic approach to tell subscribers about their new sneakers.
Ready to create a great bulk email campaign? Launch your bulk email campaign with LIKE.TG.
Brand switching
Brand switching is the opposite of brand loyalty. It means that clients stop buying from a company and choose another brand with similar products.
Brand switching is always painful for companies since they know they have a 60-70% probability of selling a product to their client, while closing a deal with a prospective customer makes only 5-20%. We can infer that retaining customers and working on increasing customer loyalty decreases your chances of facing the problem of clients who switch brands.
If your company has faced this issue, you should know the possible reasons. Read on to get to know them in detail.
4 Reasons for Brand Switching
The price-value gap
Poor customer service
Brand stagnation
Desire to conquer all niches
It seems implausible for clients to switch brands just for fun. You should know that each strategic decision can make your customers say goodbye. The price increase, the unprofessional customer support staff, desire to conquer all niches may lead to brand switching. Let's examine each problem in detail.
The price-value gap. The price itself is not a decisive factor. Of course, buyers are sensitive to changes in pricing, but they won't make them leave you if they have a brand affinity. This term entails customers who are loyal fans of your brand. The important thing here is value. People pay not for products but for the value they provide them, and thus the tangible price increase should be justified. Clients want to see what makes the difference between your more expensive product and your competitor's analog. Make sure you can communicate this to your audience.
Poor customer service. By poor service we mean not only unfriendly staff but the way they deal with dissatisfied customers. For example, your client received a defective item or clothes of the wrong size. The person responsible for the exchange of goods and refund plays the central role here. It should be a proactive person able to do their best to make this client happy. Once you start arguing with a customer, be ready to experience brand switching. Another critical factor here is the time your customer support team needs to respond to a client. The longer you make your customer wait, the sooner they will switch your brand.
Brand stagnation. This issue and the next one both belong to brand fatigue. This phenomenon means that clients are tired of a particular brand. Stagnation implies a company that focuses only on producing one product and does nothing to optimize and improve it. As a result, customers switch to a brand that continually innovates to meet their clients' needs and preferences. Competition incentivizes brands to develop and improve.
Desire to conquer all niches. This problem also belongs to the category of brand fatigue. Companies that enter almost every market scare away both prospects and loyal clients. Such dilution makes companies shift their focus from their main product, which made them successful. Recall a brand that produces carbonated soft drinks. Bet, you think about Coke. Perhaps, this is what makes this brand successful. In the end, it's impossible to succeed in everything.
Now that you know the reasons why your clients can switch your brand, we'll share some tips that will help you fight and prevent this phenomenon.
How to Prevent Brand Switching
Be clear with your unique value proposition
Invest in customer retention
Provide personalized communications
Build a winning customer support team
Work with negative feedback
This section will offer some tips that will help you both prevent and fight brand switching. Following them will contribute to building customer loyalty.
Be clear with your unique value proposition. UVP is what makes your brand stand out among competitors. It will help you persuade your clients that your product is the best decision. To create it, identify your clients' pains and needs and the product that will solve them better than your competitors' alternative. Be ready to explain your benefits when customers will resent the price increase. Unveil the value they will receive paying your brand more.
Invest in customer retention. Customer retention allows brands to get higher revenue, increase sales volume, collect customer information, and build long-lasting relationships. To retain clients effectively, you need to set expectations, create a loyalty program, share killer case studies, ask customers for feedback, and use it to improve your products and customer service.
Provide personalized communications. People love brands that approach each client individually. Carry out segmentation to create groups of clients with similar needs and preferences. This method will help you craft personalized offers for them and provide the best customer experience. For example, LIKE.TG allows users to collect personal data about clients via subscription forms to send segmented and personalized email campaigns. As a result, you'll get more sales and build trustful relationships with your audience.
Build a winning customer support team. Since customers deal primarily with customer care agents, they judge the brand accordingly. The person who is in charge of conflict resolution is your best card. Your team should be close-knit, helpful, and proactive. For the best customer experience, make it work 24/7, speak the language of every client, and be able to answer immediately.
Work with negative feedback. No matter how hard you try, you will definitely receive negative reviews. 57% of clients will switch a brand if it doesn't address the negative feedback. Sad but true. You can use a service that looks for brand mentions across any platform. Thus, once you meet a negative review, pass it to the person responsive and do your best to satisfy your customer. Depending on what went wrong, you can offer a discount for the next order, free shipping, or a special gift. Never let dissatisfied clients go.
And now you know why customers can switch a brand and have a list of effective tips to prevent and fight this. Make use of LIKE.TG services to build strong and lifelong relationships with your audience.
Brand strength
Brand strength is a value provided by a company. A brand can keep it high if it manages to build a positive price perception, shares the same values as customers, and offers the best quality on the market. This term is often related to brand equity.
Why is brand strength important for every business?
A brand is not defined by its owners. This term is much broader, and it entails clients' perception of a company, which has a significant impact on the entire business. Let's take a closer look at the characteristics of a strong brand.
A strong brand = a well-recognized brand.
You should build brand awareness if you want the clients to recall your business when thinking of a particular product. It will help you enhancecustomer acquisition and create an emotional connection with your audience. Follow the tips to increase your brand awareness.
People trust brands with a high level of credibility. According to statistical data collected by HubSpot, 90% of people follow their friends' recommendations when choosing a brand to buy from, and 70% of buyers look for online reviews of other clients before making a choice. This means that strong brands can create a monopoly on the market, ousting their competitors naturally.
As a result, strong brands can generate high revenuedue to their customers' low price sensitivity. New brands encourage people to buy from them, offering unique features, lower prices, or high-quality customer support, while well-known brands can afford to charge more even for products that have analogs on the market. In this case, people pay for the emotions they feel buying this product. Besides, credibility, reputation, and an army of loyal customers allow high-market share companies to launch entirely new products more successfully. This marketing practice is called umbrella branding or family branding.
Strong brands have an enormous influence on the market.Firstly, they determine the direction and orientation of all companies of the same niche in the market. Each brand aligns with the most successful companies when entering the market, developing a strategy according to the experience provided by top companies. That's why well-known brands are trendsetters.
Secondly, brand strength influences marketing partnerships. Each company wants to collaborate with the best ally. Thus, such brands attract more investors and manage to produce killer products in collaboration.
Thirdly, strong brands hire the most experienced specialists and talented enthusiasts. The latter are encouraged to share fresh and innovative ideas while top-notch managers put them into life.
Now when you know a lot about creating a strong brand, you should know how to measure the performance of your strategies.
How to Measure Brand Strength
If you want to make sure you move in the right direction, you should regularly monitor the effectiveness of your strategy. Since brand strength is not a standalone metric, it comprises reaching several goals. So, we'll share some important KPIs each brand should track.
Brand awareness. You can measure this indicator using several forms depending on your strategy and techniques chosen. These forms include conducting surveys, monitoring your site traffic from branded keywords, and tracking your brand mentions and customers' reviews on social media.
Sales performance. To assess your financial growth, keep track of your sales volume, sustainable growth rate, average transaction value, and customer lifetime value.
Brand preference and brand switching. These concepts belong to brand marketing. Brand preference shows whether your clients choose your brand among competitors. The second one allows you to monitor clients who switch brands and find out the reasons with the help of surveys and individual consulting.
Competition.It's crucial to have a clear picture of how your product performs in a highly competitive market. You need to know whether you can sustain competition in terms of pricing, quality, and product range. Monitor your customer acquisition rate,market share, and revenue from all the marketing channels you use. For example, you can send promotional email campaigns to your clients for free and increase sales and brand recognition.
Now that you're aware of the benefits of strong brands, it's time to see some tips on how to become such a brand.
Tips to Improve Your Brand Strength
In this section, we'll share some effective techniques that will help you build a strong brand.
Analyze your target audience. Your brand can't improve and become the best choice on the market if you know nothing about your potential customers. Define your brand's target audience: gender, age, location, occupation, problems, needs, and preferences. This tactic will help you create your buyer persona and craft your products to meet your customers' needs.
Define your tone of voice.Your tone of voice helps your audience perceive your core values and build the personality of your brand in their minds.It means the way you communicate your company's message to the clients.Establishing your tone of voice implies using consistent language across all communication channels. To define it correctly, you need to analyze your audience, their needs, values, and preferences.
Increase retention and customer loyalty. With a well-thought customer retention strategy, companies can get higher revenue, save money on acquiring new leads, and collect data about their clients to create relevant offers. Loyal clients are the most valuable for every business since they help companies grow. Such clients boost a brand's profits and are a source of word of mouth. Therefore, build long-lasting relationships with your customers, offer a loyalty program, segment your base, and collect clients' feedback to optimize your strategy.
Participate in events. You can hold and attend events or sponsor your partners' events. Event marketing allows companies to communicate with their audience offline, promote their products and services, educate prospects, and boost brand awareness.
Use multiple communication channels. The more platforms you have in your content marketing strategy, the more prospects you can acquire. Your clients can be anywhere, and you should be ready to adjust. Besides, each channel provides unique business possibilities. For example, Instagram allows you to showcase your products, and Facebook is perfect for telling your brand story and collecting customer feedback. You can also useemail marketingto increase sales or implementchatbots in messengers to help your customers and collect necessary data about them.
With these tips in mind and LIKE.TG marketing instruments at hand, you can create a killer strategy to build a strong brand.
Brand tagline
A brand tagline is a memorable, unique, and catchy phrase that highlights a specific aspect of your company and instantly evokes the image of your brand in the minds of consumers. It helps you remain top of mind among your existing customers, draw the attention of potential clients, and increase brand awareness.
In this article, we’ll unveil the importance and examples of a brand tagline. We’ll also uncover the difference between a tagline and a slogan and the steps to create a powerful tagline.
Why is a brand tagline important for a company?
A catchy brand tagline enables you to drive the attention of prospects and communicate your product’s benefits. It helps your company stand out among dozens of competitors. A well-crafted tagline allows you to give your target audience a clear understanding of your brand and offer. It provides your business with an identity and values you will carry during your company’s existence.
Taglines help build associations with your business and evoke the image of your company in the mind of consumers. Since taglines are public relations focused, they enable you to establish brand awareness without the intention to promote your product. With a brand tagline, you can choose a specific aspect of your business that you want to share with your audience and convey it to your customers. As a result, you get increased awareness, recognition, and reach.
Now that you know why a brand tagline is essential for a business, it’s time to explore the difference between a tagline and a slogan. Since there’s often a misinterpretation of these two terms, we need to unveil their peculiarities in detail.
Brand Tagline vs Slogan
In this section, we’ll review the main differences between the two marketing concepts in terms of purpose, word count, development, and duration. Let’s jump into the features of a tagline and a slogan.
A brand tagline is a memorable and catchy short phrase that describes a specific aspect of your company and drives brand awareness. It allows your brand to stay on top of consumers’ minds and catch the attention of prospects. Brand taglines are timeless since they describe the aspects of a business rather than focus on a specific product or campaign. Marketers develop taglines in the early stages of business development and during rebranding. So, they stay constant during different customer journeys. Let’s take Nike as an example. Its viral ‘Just Do It’ short motto refers to every product and event Nike develops.
A slogan is a statement or phrase that catches people’s attention and promotes a brand’s product. This statement usually covers the mission and reasons to exist. Slogan helps your business stick in consumers' memories. With slogans, business owners try to appeal to the target audience and persuade potential clients to purchase. These phrases and statements are focused on making a sale. Usually longer than taglines, slogans are used for one product or marketing campaign. Let’s take MM and its slogan as an example. ‘Melts in Your Mouth, Not in Your Hands’ phrase is quite long and product-focused. It conveys the benefits of a product and encourages purchase.
Now let’s proceed to the next section to find out how to create a powerful tagline. Once you decide to do it for your business, consider using this short step-by-step guide.
How to write a powerful brand tagline?
Although a brand tagline usually consists of several words, you still need time to make it unique, catchy, and meaningful. In this guide, we’ll show you how to write the right motto for your brand.
Determine your brand identity. Brand identity is one of the vital aspects of your brand. If you haven’t developed your identity, you should start with it first. If you have it already, communicate the peculiarities of your company in your brand tagline. Make sure to create a statement that summarizes your offering and all the elements that shape the image of your business in consumers’ minds. You should have the following statements: value proposition, business philosophy, the key attributes of your offering, and your brand persona to develop a powerful brand tagline.
State the value your business ensures. Outline your product and the value it brings to customers. You need to deliver something useful, unique, and beneficial. Make sure that your product stands out from the competition. Outline several points to determine the right value proposition: the product you offer, your target audience, and the benefits consumers obtain after using your product. Be brief when identifying these aspects.
Define the things that make you unique. The next step involves determining your differentiator, which makes you different from other businesses. Be specific in the benefits you provide. Some companies position themselves as low-priced stores with high quality, others as luxury brands that provide products others don’t have. Find your niche and define your special characteristics. Outline the reasons why customers should choose you over other businesses.
Make a brief statement of the previous facts. Now you need to make one statement from all the information you’ve written down before. Your main task is to make it as short and clear as possible. You need to include the most specific words that perfectly describe your brand and product. Make sure that people associate them with your company when they hear the statement.
Use your team’s creativity. Your marketing team will always come to the rescue when you need it. Try brainstorming to write down the best ideas for your future tagline. You should create something unique, memorable, catchy, and benefit-driven. Pay attention to all statements and put them on the list, then choose the perfect one for your business.
Now that you know how to create a memorable tagline, it’s time to review the examples. In the next section, you’ll be able to grab some inspiration.
Examples of Brands with Catchy Taglines
Once you are ready to write your tagline, you need to ensure that it unveils the value of your brand with seven words. We’ll uncover several catchy brand taglines you can recognize without seeing the brand name. Let’s explore them to have you inspired.
Expect More. Pay Less
Target provides everything from groceries and essentials to clothing and electronics. The tagline uncovers the shopping experience with its stores and assures that its customers pay less for good quality. So, people don’t need to search for stores with lower prices.
Congrats, now you know what a brand tagline is and why it’s essential. Hope that our guide and examples will inspire you to write a powerful and catchy tagline for your business.
Bulk email list
A bulk email list is a record of recipients’ email addresses, to whom a business sends a marketing campaign. Usually, this email inventory consists of addresses of customers who have shown interest in or have an existing relationship with a particular brand.
Types of Bulk Email Lists
Regular bulk email lists
A regular bulk email list is an inventory of recipients’ email addresses that are not refined in any way. When a marketer uses this list, they send out the email with the same offers to the entire mailing list. This approach is no longer an email marketing best practice as it increases the chances of a message to be ignored, deleted, or even classified as spam.
Targeted bulk email lists
A targeted email list is one that focuses on the specific needs, likes, and also dislikes of each existing and prospective customer. This type of bulk email list allows marketers to create more customized and personalized marketing campaigns. It enables businesses to interact with people who require their products or services and those that share similar interests.
By developing a targeted list, a business will always have loyal customers. For example, if a company deals with books, a marketer can segment their mailing list into customers that prefer particular genres of books, most valued buyers, age-groups, and so forth. Aside from that, the marketer can sort a list by the purchases a specific customer makes. Thus, one could come up with a category of buyers who make purchases between $200 and $500, or above $500.
With a targeted bulk email list, a marketer can also pay particular attention to building robust and long-lasting relationships with customers. One can employ different communication styles when reaching out to different classes of customers and prospects. A marketer can send out information in a manner that appeals to them. For example, if a company sells computers, the marketer can create different messages for customers who are students and those that are entrepreneurs. In the email addressed to students, the marketer can describe their computers as the best for sharing music, photos, and staying in touch with friends around-the-clock. On the other hand, the email to business people can market computers as an ideal tool for accessing essential business-related information.
With segmented bulk email lists, a business is on the right way to understand its audience and boost ROI.
There should be one crucial addition: buying an email list to send unsolicited emails is considered illegal, even though some companies and people do that to this day.
Bulk Email List Strategies
Never buy mailing lists
Design eye-grabbing subscription forms
Verify your mailing list
Create appealing lead-magnets
Segment your bulk email list
Regularly check your mailing list
Below are some useful practices to implement when it comes to handling bulk email lists:
Never buy mailing lists
It is not wise for a marketer to procure a mailing list in this way for several reasons:
Contacts are not interested in newsletters they didn’t subscribe to.
Discerning the honesty of the lists is challenging.
Emails from your brand may be considered spam.
When too many emails from a brand are classified as spam, the ISPmay take action against the business.
There is a high chance that other businesses are using a similar list.
Poor response rates.
Design eye-grabbing subscription forms
Marketers ought to design appealing subscription forms that quickly capture the information of their targeted customers. It’s recommended to ask for an email address and name not to make the subscription process irritating for a user. With LIKE.TG, you can choose a pre-designed subscription form or create your own to match the brand's style. If you want to communicate with your audience via several channels, create multichannel forms with LIKE.TG for free.
Verify your mailing list
If you add an existing list to LIKE.TG, we recommend you run a verification check. It detects outdated and invalid addresses on your list. After you get a new list with valid addresses, you can send a campaign. With an email verifier, you'll manage to stay out of the spam folder, increase your email deliverability and sender reputation.
You can verify a single email address, an existing mailing list, or upload it. After the verification, you'll receive a list of email addresses and validation statuses.
Create appealing lead-magnets
A lead-magnet is a powerful marketing tool that helps grow a mailing list. Marketers offer valuable content in exchange for contact information. It’s essential to understand what your target audience is interested in. Lead-magnets are often represented as an ebook, a checklist, a guide, etc. Looking for fresh ideas? Watch our video!
Segment your bulk email list
Segmentation is all about delivering highly-targeted and relevant content. This is achieved by dividing a mailing list into segments based on different criteria. For example, with LIKE.TG, you can segmentyour audience by gender, occupation, location, age, their activities on your website, or even use ready-made segments.
Regularly check your mailing list
Don’t be afraid to remove inactive subscribers! A marketer needs to update the mailing list frequently to ensure that the business interacts only with people who are genuinely interested in its services or products.
Bulk Email List Examples
Here is an example of a general bulk email list in LIKE.TG.
Here is the same list segmented by gender and country.
Bulk Email List Best Practices
Here are some effective bulk email list management best practices:
Implement double opt-in to ascertain that the readers are indeed willing to receive marketing emails, and also ensure that there are no misspelled addresses on the list.
Find creative ways to convince readers to subscribe. Create an appealing lead-magnet.
Give subscribers a chance to set both content and email sending frequency preferences.
Work on creating tailored content for different mailing list segments. For example, if you’re in eCommerce, send various offers for men and women.
Re-engage inactive subscribers. Don’t disregard those who seem to be less interested in your brand. Try to discover the reasons and be ready to offer highly relevant goods.
Register in LIKE.TG and create segmented mailing lists in no time!
Bulk email blast
A bulk email blast is a mass email campaign sent to a large group of recipients at once. These email blasts usually comprise marketing and advertising messages, the aim of which is brand promotion and maintaining the relationship with customers.
With a bulk email blast, amailing list is not segmented, and thus, the messages within are nontargeted. Here, a business owner aims to promote its brand within the entire consumer demographic through an email campaign. It gives marketers more chances to retain clients, make prospects buy, and build relationships between the brand and the consumer. Note, while sending email blasts, a marketer ought to abide by the CAN-SPAM Act, and thus, elaborately identify the business that is sending the email and include an unsubscribe link.
An ineffective bulk email blast can prove to be quite catastrophic to a business. For one, it can make customers ignore any future emails from the brand. Worse still, sending irrelevant email blasts can tarnish the reputation of a company. Luckily, with LIKE.TG, one can create relevant campaigns that captivate the largest customer base. Apart from that, the service also helps you send and track the effectiveness of your email campaign. So, are you that proactive internet marketer, email marketing expert, or online entrepreneur? Then, send abulk email blast with LIKE.TG!
What is a bulk email blast service?
A bulk email service helps businesses send email blasts to existing customers and prospects. There are several bulk email blast services on the market right now, each with a different pricing plan. Some offer free trials with the option of an upgrade once a marketer finds them suitable for their brand. Others require one to choose a specific plan after the registration.
Email service providers offer automatic mailing list management. Moreover, it helps marketers create professional campaigns in no time.
Below are essential things each marketer should consider ahead of choosing a blast email marketing service.
Ease of use: Businesses should work with services that are easy to use and applicable to them. It makes sense to go for a service that automatically integrates with the company’s CRM or database.
Industry: There are blast email services that cater to specific sectors of business. Thus, marketers should choose those that satisfy their industry requirements.
Automation: Today, virtually all email marketing services allow brands to automate their email campaigns. However, each of these services does it differently. Therefore, it is up to the marketer to examine how these services automate campaigns and determine if they help meet their particular needs.
Pricing: Choose a service that fits your budget. Remember that the set of professional features determine the prices. Still, lots of popular services offer free trials and free pricing plans for marketers to try their email marketing effort.
How to Send a Bulk Email Blast for Free
Register in LIKE.TG
Create a campaign
Design an email template
Check and send the bulk email blast
Monitor the reports
It is possible to send bulk email blast — with a custom message and design — to thousands of addresses without paying any fees. LIKE.TG email service allows its customers to send 15,000 emails every month to 500 addresses on a mailing list. To set up a bulk email blast campaign, follow these steps:
Register in LIKE.TG. Go to the LIKE.TG homepage and click on “Sign up” to begin the registration process. Fill out all the required details in the provided fields. This information includes name, phone, email, and a chosen password.
Create a campaign. Get to your account and click on the “Create a Campaign” tab. Then, next to the “Mailing List” add a list of addresses or create a new list under “Mailing Lists.” Verify your mailing list to increase your deliverability rates and sender reputation. Then, fill out the sending address and name in “From:” and “Sender’s Name” respectively. Finish this step by adding a subject line of choice. Ideally, it should be a call to action that prompts the reader to open the email.
Design an email template. Select one for the email blast from the 130 free email templates available in LIKE.TG. Choose one that fits the campaign or activity. It is also possible to craft your template using the LIKE.TG HTML editor. All the templates created in the service are responsive so that they will look perfect on the smallest screen resolution.
Check and send the bulk email blast. Verify that all the fields are filled out and that the information in them is correct. Then, preview it to get a picture of how the readers will see it. Enable email statistics tracking, schedule sending if necessary, and send.
Monitor the reports. Conveniently measure how the email blast campaign performs using LIKE.TG. Discover metrics such as open and click-through rates, delivery errors, unopened mail, subscriber activity, and so forth.To enjoy more LIKE.TG features such as sending out unlimited emails, AI-assisted personalization, upgrade to a paid plan!
Bulk email blast examples
Below are examples of excellent bulk email blast campaigns.
To start us off, here is how Uber does it:
A bulk marketing email from Starbucks:
Finally, a promotional email from BuzzFeed:
Bulk Email Blast Best Practices
Always use a bulk email blast service
Send it to a legal mailing list
Think about the recipients’ interests when designing your campaign
Add clear CTAs
An email blast can be a very effective marketing strategy if used properly: to benefit or convince recipients rather than irritate them. That said, here are some best practices to help business owners and marketers get the most out of email blast campaigns.
Always use a bulk email blast service. Email service providers increase email delivery and open rate enabling marketers to follow up on the progress of their campaigns. Otherwise, there is no way of knowing if the campaign benefits the prospect clients and whether the email got to the inbox of the recipients or was sent to the spam folder.
Send it to a legal mailing list. Sending marketing emails to purchased addresses or without explicit permission from recipients ruins the sender's reputation and business-customer relationship. Instead, use a double opt-in method to build a high-quality mailing list.
Think about the recipients’ interests when designing your campaign. The message in an email marketing campaign should relate to the prospects’ interests. Aim to provide valuable content that persuades them to check out what you are offering. To send relevant campaigns, offer subscribers to manage their email preferences regarding the content and the sending frequency.
Add clear CTAs. Lack of compelling calls to action renders the message useless. Design CTAs based on the action the recipient is supposed to take and put them in strategic places in the email.
Do you need to create an effective email blast campaign? Register in LIKE.TG and start building beneficial relationships with clients for free!Send bulk email blast
Send bulk email blast
Bulk email
A bulk email is a marketing message sent by a brand to multiple recipients at once. It aims to promote a business, sell goods, and develop relationships. Afterregistering with LIKE.TG, you can send bulk emailsfor absolutelyfree.
Today, marketers prefer to use bulk email services to deliver important messages with minimal effort. Unlike junk emails sent without the recipients’ permission, bulk emails are legal marketing campaigns since the recipients subscribe to receive them. However, if bulk email marketing is not properly managed, users may consider it spam, and consequently, it may hurt sender reputation. When creating and sending bulk email campaigns, remember to adhere to the CAN-SPAM Act to avoid penalties and losses toyour business.
Types of Bulk Emails
Newsletters
Promotional emails
Acquisition emails
Retention emails
Newsletters. A newsletter is an excellent way of keeping subscribers in the loop about what’s going on with a business. In most cases, newsletters provide insights, notifications, or guides to customers in a bid to help them better understand a particular service or product.
Promotional emails. Bulk emails are effective at promoting sales, attracting customers with offers and deals, and building brand awareness. These emails can also be used to suggest appropriate products to existing and prospective customers.
Acquisition emails. These are messages sent to acquire new customers, directed at prospects on a list who have yet to convert. They may be used to share special offers to convince potential customers to make a purchase.
Retention emails. These mass emails are generally sent to existing clients to encourage them to keep purchasing from your company. They aim to boost a brand’s customer loyalty.
What is a bulk email service?
Sending thousands or tens of thousands of messages to even just a couple of email addresses would be draining due to the amount of time and effort required. Moreover, the cost of running such a campaign would not be sustainable for any business. Using a bulk email service is cheaper, faster, and much more convenient.
Blow up sales!
Send personalized and segmented emails to promote goods and maintain relationships with your customers. We offer 15,000 emails to 500 subscribers each month totally for free.
Register and send a bulk email!
A bulk email service is a company that allows its customers to send mass email messages to multiple lists of recipients at a specified time. With this service, you can send a single message to thousands of people on a mailing list or a personalized email to each address on a list. A bulk email service can send emails to a list of any size. Most of these providersprice their offerings based on the number and frequency of the emails one wants to send. With LIKE.TG, users can send as many emails as they want to thousands of subscriberswith different pricing plans. Sign up and get started right away.
Why do you need a bulk email service?
A bulk email service helps marketers and online entrepreneurs avoid:
Getting labeled as spam or junk by the subscriber’s email client (for example, Gmail).
Refusal of service by an Internet Service Provider or hosting company.
Getting flagged by the Federal Trade Commission for breaking the CAN-SPAM Act and possibly paying a fine of a whopping $16,000 for every illegal email.
Benefits of a Bulk Email Service
A bulk email service:
Makes sure thatyourmass email campaign abides by the CAN-SPAM Act.
Enablesyou to create subscription forms to gather new subscribers.
Lets users manage subscriptions and opt-out processes (adding and removing from mailing lists).
Provides email templates that are mobile-friendly and editable.
Handles bulk email delivery.
Prepares reports on marketing campaign performance.
What should you look for when selecting a bulk email service?
Mailing list management
The IP address and domain reputation of the service
Email delivery rate
Email automation support
Performance reports
How to Send Bulk Emails for Free
Register with LIKE.TG
Create a campaign
Choose an email template
Check and send the bulk email campaign
Monitor statistics
A brand, business, or website that has 500 subscribers or fewer can send bulk email using LIKE.TG for free. These marketing emails can amount to a maximum of 15,000 monthly. Take advantage of this offer by signing up! Follow these steps to send bulk emails at no charge with LIKE.TG:
Register with LIKE.TG. To register, fill out the personal details requested on the registration form and submit by clicking on “Sign Up.” An account is automatically created, and the user can create a marketing email campaign.
Create a campaign. Select “Create a campaign” in your account and choose the necessary mailing lists for the campaign. Choose “Use segmentation” if grouping the addresses on the list is needed. Input a “Sender’s name” and “From” address (avoid using addresses from free email providers such as Gmail or Yahoo). Don't forget to create an appealing subject line.
Choose an email template. Select a suitable template for the campaign and personalize it. LIKE.TG offers 130+ adaptive email templates to choose from at no cost. After picking an email design, start the editing stage using ourdrag and drop editor. Users have the freedom to set parameters like color, font size, text style, and content for the email. Apart from that, users can add images, videos, and buttons where necessary.
Check and send the bulk email campaign. Go through all the details given to confirm that everything is as it should be, then preview the email to see how the recipient will view it. Lastly, send the bulk email or schedule the date and time to send it.
Monitor statistics. Do not forget to monitor how subscribers respond to the email campaign. These statistics are handy for improving the campaign. Check reports to get data on opened and unopened emails, delivery errors, the number of recipients who unsubscribed, clicked the links, and so on.
How to Send Bulk Emails Without Spamming and Getting Blacklisted
Verify your mailing list
Avoid adding suspicious links or attachments
Always have a plain-text email version
Include a visible unsubscribe link
Use a recognizable sender name and address
Mind the email design
Check your blacklist status and reputation regularly
Use double opt-in
Clean your mailing list regularly
Use SPF and DKIM signatures
The most straightforward and convenient solution to avoiding ending up in the spam folder is to use a professional email service. An email service provider takes care of all technical issues while the user concentrates on promotion and increasing brand awareness. However, for those who are handling their email marketing themselves, here are some tips to avoid ending up as spam and getting blacklisted.
Verify your mailing list. Email verification allows marketers to check their list before sending a campaign. With the LIKE.TG Email Verifier, you can reveal invalid email addresses that may harm your sender reputation. After the validation, you'll get a healthy mailing list.
Avoid adding suspicious links or attachments. Links play a crucial role in determining the sender's reputation. So, if a link leads to a questionable site, it will most likely be blocked. The same case applies to documents and other attachments. If an email attachment has a shady title, download links to free hosting service or password-protected archives, etc., the email will be marked as spam. To avoid these issues, don’t place any links in the subject line, don’t include shortened links, and only use a reputable file hosting service.
Always have a plain-text email version. Though plain text email may be useful to only a small fraction of recipients, have it in the email to avoid being flagged by spam filters.
Include a visible unsubscribe link. Not only is it a requirement under the CAN-SPAM Act, but it also allows recipients to unsubscribe from a brand’s emails instead of marking them as spam.
Use a recognizable sender name and address. A familiar name and email address tell the recipient that you have interacted before, and there is no need to get suspicious. Don’t overdo it with email frequency. Regardless of whether they are exciting or not, sending promotional or marketing emails every day can be irritating for the subscriber receiving them. Stick to once a week or at least oncea month.
Mind the email design. Fonts, text style, colors, and images can tell a lot about someone. When creating a bulk email, be careful not to get these aspects wrong. Avoid things like uppercase writing, exclamation marks, too much media (images or videos), spelling mistakes, little text, or wince-worthy language.
Check your blacklist status and reputation regularly. The MXToolbox is very useful for checking whether an IP or domain is blacklisted. Just enter the domain or IP address that needs to be tested and click on “Blacklist Check.” If there is a green checkmark beside the list checked against, it means the server or IP has not been found on the list.
Use double opt-in. Send subscription confirmation emails to new subscribers to verify that they have signed up for the brand’s emails. This process lowers unsubscribes, ensures that the addresses on the mailing list are correct, and eliminates spam complaints.
Clean your mailing list regularly. If some subscribers no longer open or click or open emails sent to them and your reactivation campaign has failed to work, it is time to remove them from the mailing list. For this reason, a regular mailing list clean-up is necessary. Deletetheseaddresses to protect brand and server reputation.
Use SPF and DKIM signatures.SPF, an email validation system, allows users to dictate which devices are permitted to send emails with the domain name as registered in DNS. The receiver can verify this information to ascertain the authenticity of an email. Having a DKIM signature is also helpful as it proves that a particular email was sent from an address of a specific domain. With this signature, a brand’s emails are more likely to end up in the recipient’s inbox.
Bulk Email Examples
Here are three excellent examples of bulk email in use.
Here is a BuzzFeed food newsletter with visually-appealing headlines.
This is an UncommonGoods bulk email newsletter showing how to sell a “sense of urgency.”
Canva uses a simple but clear bulk email informing customers about a new addition to their offering.
Bulk Email Best Practices
To get the most out of bulk email marketing or advertising:
Keep the mailing list engaged
Implement confirmed opt-in for all addresses
Provide easy access to the business contact information
Only allow reputed companies to use your business
Personalize the email content to the recipient’s interests and preferences
Monitor unopened emails
Create, send, or automate bulk email campaigns quickly and conveniently with LIKE.TG!
Send bulk emails for free.
Brand value
Brand value is the financial worth of a company. It influences the revenue of certain businesses and markets and corresponds to customers’ awareness of a good.
In this article, we’ll review the importance of brand value, find the difference between brand value and brand equity, and get to know how to measure brand value.
Why is brand value important?
Entrepreneurs are ready to spend millions of dollars on buildingbrand awarenessto make customers recognize their brands and purchase from them. Brand value influences the revenue of certain companies and markets.
If customers appreciate one particular brand and often buy its goods, this company usually obtains a higher ROI. Moreover, if brands within a market have high customer loyalty, this can discourage new companies from entering such a market and increase the existing firms’ market share. To make a decision, new brands gather data and analyze their market to decide whether it’s worth taking this step.
Brands are intangible assets, yet they carry financial value. That’s why knowing brand value is essential when we talk about investments and whether stakeholders should consider them. Companies need to pay attention to brand equity (what consumers think about a certain brand and how they perceive it) to raise their brand value.
Now that you know the importance of brand value, let’s proceed to the next section to compare two essential measures that often evoke confusion.
Brand Value vs. Brand Equity
The two measures we’ll review in detail are crucial for every business, yet they are sometimes misinterpreted. Let’s start with brand value to make everything clear.
Brand value can be defined as a cost of a particular company. Business owners should calculate how much it costs in the market to find this measure. Simply put, it is how much money someone would pay to purchase a particular business.
This metric helps to be aware of the directional changes, namely whether a company is gaining value or losing it. With this information in mind, entrepreneurs can decide to change their strategy or improve their marketing campaigns.
Each company has to raise brand equity to improve brand value. Let’s take Tide, for example. This brand of laundry detergent is more famous than other smaller companies. The money Tide invested into marketing, creating brand awareness, and customer loyalty enables the company to increase revenues significantly.
Brand equity is the value a business obtains from its name and recognition. Brands should provide their customers with products of superior quality that are easy to recognize and memorable to create this value. As a result, although consumers can purchase such products from competitors at a lower cost, theyare ready to pay higher prices. Customers do it because they want to buy goods or services from brands they love, trust, and admire.
Brand equity consists of consumer perception, negative or positive effects, and the resulting value. It influences the sales volume of a certain brand and its profitability.
The difference between these two essential measures is clear, so it’s time to move to the next section to review how to measure brand value.
How to Measure Brand Value
There are different ways to measure brand value, and you just need to choose an approach that makes the most sense for your company’s identity, situation, and goals.
Market-based valuation. Using this method allows you to define the value of your brand based on the market climate. The easiest way is to determine how much similar companies cost on the market. If you want to have a clear picture of your brand value, you can also pay attention to other market measurements (for example, stock performance).
Cost-based valuation. To find a necessary measure, you need to calculate the costs spent on creating and developing your company. You can easily estimate it by adding up all the expenses from the beginning till now. Remember to include yourinvestmentsin marketing, salaries of employees, contracts with brandingagencies, trademarks, and more. As a result, you will know how much money you’ve invested in your business. However, it can’t show your current brand value accurately.
Income-based valuation. This approach focuses on the money your business generates. Pay attention to the financial streams of your brand, such as income, cash flow, cost savings, and future revenues, and evaluate them.
Net promoter score (NPS) valuation. NPS is a measure that shows whether your customers can promote your brand. If you want to calculate your NPS, you need to ask customers whether they will recommend your company to people they know and let them rate it from 0 to 10. This way, you’ll determine how many consumers know, trust, and like your brand.
It’s evident that each of these approaches has pros and cons and that all of them will bring you different results, which is fine due to the intangible nature of brand value. Each of the methods enables you to obtain information that will help you adjust your brand strategy so that your company can prosper.
Brand voice
A brand voice is a way a company conveysits central values, principles,and style of communication with customers. It helps businesses stand out from the competition and establish their presence in the market.
In this article, we'll unveil the importance of brand voice and compare brand voicewith brand tone. We'll also find out how to create a brand voice for your company and explore several excellent examples.
Why is brand voice important?
Brands need to be heard to establish strong relationships withtheirtarget audience. A clear brand voice enables people to get acquainted with a company and understand it better.What's more,an effective brand voice strategy allows businesses to start a dialogue with their consumers.
With the help of brand voice,businesses can demonstrate their main values and goals successfully. A brand voice is necessary for conveying the right brand personalitythat helps customers identify a company and motivates them to perceive it positively. It can guidea brand's target audience throughits culture and qualities. A strong brand voice is a must if a business owner wantstheir brand to be recognizable.
After a company increases its customer engagement, its owners canevaluatethe type of audiencethey engage with. Afterward, this business can deliver more relevant content, determineits suitablecommunication style, and meet customers' needs. Strong relationships with consumers allow brands to improve their organic traffic and deliver the right messages to their target market.
Now that you are aware of the importance of having a brand voice, it's time to make the difference between brand voice and brand tone clearsince these two terms are often confused.
Brand Voice vs. Tone
Although some people use the two terms interchangeably, they suit different situations and purposes. Let'sdiscuss the characteristics of both brand voice and brand tone to be able to differentiate them easily.
A brand voice is a reflection of the values you stand for. They communicate your brand personality. Brand voice defines the way you share your point of view, values, and goals with your customers. It helps businesses stand out andenables customers to recognize a certain company.
A brand tone is a way a brand communicates with its customers. It encompasses the style of communication,certain word choices, and emotional tone. A tone can change depending on the situation. Therefore, you articulate your brand voice using your brand tone.
Now when the difference between the two terms is clear, let's proceed to the next section to find out the steps necessary to develop an exclusive brand voice.
How to Create Your Unique Brand Voice
You need a strong brand voice to promote your product across all marketing channels and stand out. We'll now review the steps that will guide you through the process of developing one for your business.
Developyour mission statement.Your company's personality should convey itsprinciples clearly to communicate your message to customers seamlessly. By reviewing your mission statement, you can ensure that itreflects your fundamental values. Afterward, you can easily choose the rightwords to communicateyour messages clearly.
Revise existing content. If you already have a website and channels that promote your brand, it's time to revise your content. By analyzing your website, blog posts, ads, and social media posts, you have an opportunity toevaluate your brand's consistency. It will help you figure out whether your messaging suits the primary goal of your company. To find out what resonates with your customers the most, you need to look through the content that has the highest level of engagement.
Run a poll. If your brand already has customers, you need to get to know them and the way they see your company. For this purpose, you need to conduct a survey asking your target audience questions that might help create an appropriate brand voice and messaging. Consider using special tools like SoGoSurvey or SurveyMonkey to create a professional survey. Try to gainmore exposure by sharingyour poll on social media and distributing it across the most effective communication channels.
Create a chart. To make a consistent brand personality and brand voice, you need to create a special chart. Think of 3-4 words that represent your company's character and createa chart using them. The chart should include arguments that support the characteristics you chose andreasonsthey should be conveyed to the audience through different marketing efforts.
Develop guidelines to maintain brand consistency. To make sure that your team produces consistent and high-quality content, you need to create strict guidelines you will stick to. This way, your company's departments will be able to comply with your standards and be consistent in different situations. As a result, you'll have a company that moves to success.
It's time to get inspiredby the examples belowand create a unique brand voice.
Inspiring Brand Voice Examples
Brand voice allows businesses to consistently communicate their main ideas and messages. Communication is key to reaching your target audience and increasing your customer base. Let's now consider several great examples of brand voices that won people's hearts.
Tiffany
Tiffany is a bright example of elegance. The brand's team efficiently manages to communicate Tiffany's brand message by using a witty, classic, and elegant brand voice. You can notice that the company is consistent in its voice in social media posts and different advertising campaigns. The brand has a strong presence on social mediadue to its established tone of voice and its team of professionals. As a result, people are ready to pay a high price for Tiffany's high-quality and elegant jewelry.
Nike
Nike's "Just do it" slogan is probably the most recognizable. You can describe Nike's brand personality as powerful, exciting, inspiring, and spirited. The company manages to encourage athletes to reach their goals with the help of its leading brand voice.
Harley-Davidson
The motor company is famous for its strong and rough brand voice. It communicates its messages by using a confident, rugged, and strong tone of voice. Harley-Davidson speaks to its target audience, rebellious and bold people. With its voice, the brand succeeds in evoking confidence and encourages bold actions.
Congrats, now you know the importance and examples of brand voice, how to establish a killer brand voice, and the difference between a brand voice and brand tone.
Branding
Branding is the process of shapingconsumers’ perception of a brand after they interact with its story, messaging, product design,and culture. It entails associations and feelingscustomers have about specific companies.
In this article, we’ll unveil the importance, goals, types, and examples of branding. Then, we’ll figure out how to create a branding strategy.
Why is branding important?
When using the internet, social networks, and messengers, consumers come across dozens of various brand messages every day. Powerful branding helps touch customers’ hearts and entice them to choose products that resonate with their problems, needs, and values. According to Zendesk, 87% of customers care about consistent branding.
Companies should be ready to provide target audiences with unforgettable experiences and bring positive emotions to be recognized and differentiated from hundreds of other businesses. To attract more customers, a brand should trigger emotions that later shape their perception. If a customer prompts good associations, a company can gain a competitive advantage, have benefits over its competitors, and ensure customer retention and acquisitionat a lower cost.
Each brand strives to build a base of loyal customers. That’s why it employs different methods to make people appreciate and recognize this business and purchase from it again and again. Branding encourages entrepreneurs to do everything possible to establish a positive perception.It helps companies appeal to their customers through different platforms and build strong connections.
To stand out from the crowd of new startupsthat appear on digital platforms every day, businesses invest in developing a strong brand that draws customer attention. Besides, with good branding, a company improves its brand recognition. Customers willappreciate and remembera brand that provides an excellent experience and leaves a wonderful impression. Such a brand deserves the trust of buyers.
Now that you know about the importance of branding, let’s move to its goals.
Goals of Branding
It’s essential to understand that you can’t create strong branding without defining your primary goals. As a brand owner, you can strive to:
build brand awareness;
establish an emotional connection with customers;
create a brand that stands out from the competition;
gain customer trust;
drive sales;
improve customer experience;
increase brand engagement;
retain customers;
acquire new clients;
develop customer loyalty.
It’s time to proceed to the main types of branding.
5Types of Branding
You need to choose thetype of brandingbased on your main purpose. The most critical aspect here is to create a long-lasting positive impression on your customers. We’ve prepared five types of branding for you to explore, so let’s get started.
Personal branding
Nowadays, when people have more trust in opinion leaders rather than in businesses, there’s a point in developing personal branding. You can market your occupation as a brand and build trusting relationships with your target audience. Consumers need authenticity, innovative ideas, and exceptional experience, and personal brands can provide them with all that. Consider creating a personal brand related to sports, healthy living, coaching, or education since they are in the greatest demand now.
Let’s take Ziva Meditation as an example. It was founded by Emily Fletcher, a leading expert in meditation. This famous woman managed to develop her brand and help many people with her books. Ziva Meditation allows people all around the world to enroll in courses online and improve the quality of their lives by reducing anxiety, obtaining confidence, improving memory, etc.
Take a look at someof her courses.
Product branding
In a market crowded with similar products, companies should be ready to develop distinctive and unique visuals, packaging, logo, design, appearance, and form to make people recognize their brands. That’s why your brand needs a product with a strong identity to be successful. Use a distinctive color scheme, play with shapes, design, etc. You should also have a great logo, packaging, and messages to establish an emotional connection and make people recognize your product.
The brightest example of product branding is the famous Coca-Cola Company. The main lesson from the brand you can take is to be consistent. You can see consistency in its logo, design, ad spots, commercials, and even bottles of carbonated drinks. In its campaigns, the brand communicates the same message and positive vibes across all available marketing channels.
Retail branding
To make the store look unique and recognizable, entrepreneurs ensure deliberate design choices of their layouts, light fixtures, decor, music, and even types of flooring. It also helps create a living brand experience for each customer who decides to visit a retail store. Hence, if you want to increase your customer retention, provide an excellent and exciting experience for those who visit your physical stores.
Corporate branding
This type of branding refers to design choices and ways to convey a company’s keyvalues. It entails a mission, goal, price point, ideal customer, etc. Corporate branding isn’t only about a website and ads. It also includes the way your company communicates with charities, reacts to certain events, builds company culture, and organizes the recruiting process.
Service branding
Before selling your services, you need to show your knowledge and expertise in the industry. People should trust your company to choose it over competitors. Since service branding is based on your values, be ready to provide them to your visitors. Both online and offline businesses should think of engaging ways to interest customers and bring them unforgettable experiences and value. You can conduct special classes and webinars or create events that demonstrate your service at its best.
Now that you know the types of branding, it’s time to walk you through several steps to create a branding strategy for your business.
How to Create a Branding Strategy
Identify and analyze your target audience
Establish brand positioning
Create a brand identity
Plan your content strategy
Develop a website
Tailor your messaging
Gauge and adjust
To develop a branding strategy, you need to be aware of the necessary steps. Follow these steps to do everything right.
Identify and analyze your target audience. If you want to achieve business growth and good profits, then your ideal customer should be clearly defined. Choose a specific segment of your clients that is interested in your product. Once you identify your main consumers, analyze them to understand their needs and priorities and create a message that resonates with their wants.
Establish brand positioning. It refers toyour brand’s image in the minds of consumers and the way they distinguish your company from others. Write a statement (three to five sentences) that explains the essence of your business. It should outline things your company does, your target audience, and special features that make you different from other brands in yourindustry.
Create a brand identity.If you want to reach more customers, you need a strong brand identity. Develop your brand elements like logo, name, and tagline so that customers can build associations with your company and remember it. Remember, your company’s name shapes the first impression on customers and lets them understand your offer. First of all, use brainstorming to obtain as many great ideas from your team as possible. Secondly, choose clear and easy-to-remember words. Thirdly, create a unique, short, and clever name. To design a logo, you should understand the purpose of your business, know your brand identity, and select colors and style that correlates with your brand name and product.Don’t forget to create a tagline: keep it short and simple, tell a story, and mention your offer.
Plan your content strategy.You need valuable educational materials to attract, nurture, and qualify your leads. That’s why you should be ready to provide your future customers with informative and unique content. It helps improve your reputation, gain visibility, and attain brand awareness.
Develop a website. Nowadays, an online presence is a must since it has a huge impact ona brand’s success. However, some entrepreneurs don’t realize the significant role a website plays. You should have a good site at least so that customers can explore your products or service before purchasing. Creating a high-quality website and managing it properly allows you to improve credibility. You can stand out among competitors by developing a good-looking website that conveys quality information to visitors. Besides, you can also showcase your brand, generate leads, and boost organic traffic.
Tailor your messaging. To communicate your message effectively, do it with the help of your brand personality and a unique tone of voice. You should also understand what message to deliver to your target audience. Besides, you need to know the result you want to achieve after a customer receives your message. Hence, try to do your best to build strong branding.
Gauge and adjust. The last brand development step includes tracking your progress. At this point, you can get to know whether a strategy goes according to the plan. Monitor the website traffic and your key metrics, includingthe number of leads, opportunities for partnership, new customers, and more. They will help you assess the reputation and perception of your brand among customers. As a result, you’ll be able to improve your company and the emotions it evokes in consumers’ minds.
Now let’s walk you through some examples to get inspired.
Examples of Powerful Branding
A company with a strong branding strategy differs from its competitors and succeeds in connecting with its target audience. Let’sreview several examples of powerful branding.
Drift
This sales technology company’s teams pay special attention to in-person interaction since they believe that it is critical for an effective selling process. Besides, they have published a book about the company’s culture and managing style.Its key message is that this brand prioritizes people over efficiency.
Uber
The company knows customers’ needs and can take them to any place they want. Uber’s online app simplifies the problem of finding a car and connects users to their driver in any part of the world.Perhaps every person who uses ride-hailing platforms can recognize Uber from its logo, design, style, excellent user experience, and other essential elements. Global Uber helps people not to get lost or confusedif they don’t know how to get to a certain destination.
Congrats, now you know that to achieve success in your industry and become a leader, you need to shape a positive perception of your brand. Leverage our step-by-step guide to create a great branding strategy and impress your audience.
Brand personality
A brand personality is a set of human traits that belong to a specific brand and can be conveyed through tone of voice and visuals. It helps make customers choose a certain company over its competitors, form an emotional attachment, build solid and long-lasting relationships with clients, and gain customer loyalty and trust.
Why is brand personality important?
When we discuss branding, we don’t necessarily mean name, logo, and tagline. It also includes giving characteristics and properties to the company to create a unique identity that will help people recognize a specific brand and differentiate it from other alternatives on the market.
People buy products and services they like and can relate to. To acquire customers, marketers create a clear sense of a company. An inconsistent brand with generic messages and without any intention or strategy behind those messages can’t gain the love and trust of customers. There are hundreds of brands out there that convey their essence better and dispose people to purchase.
A brand personality is a set of human characteristics your brand has. It empowers your company to build connections with your target audience. Not only people can have traits, values, and beliefs. Brands obtain them too to attract and reach the masses. This is the way you can evoke emotions in consumers and build brand equity. With a strong brand personality, you can easily obtain loyal customers and differ from your competitors.
Besides, a certain personality helps your brand connect with customers emotionally, convey your brand message, and set the tone of your business. Companies communicate their traits over time through their products, quality, and packaging. Brand personality is what you want customers to think about your brand and how they actually perceive it.
Brand personality is essential for any company, so it’s necessary to know about its types as well. Let’s walk you through the five main kinds.
Types of Brand Personalities
Sincerity
Excitement
Competence
Sophistication
Ruggedness
There are five types of brand personalities. We’ll review them all to help you choose a personality for your new business or determine whether your company has a brand personality and its type. Let’s get the ball rolling and start with sincerity.
Sincerity
Brands that position themselves as sincere are loved and trusted by customers because they can be described as straightforward and trustworthy. Such companies strive to tell the facts, give consumers transparency, and use real-life experiences to promote their products and services. Honest, real, cheerful, friendly, and genuine are how we can describe them.
One of the examples of sincere and honest brands is Gymshark, a brand of gym clothing for men and women. Gymshark strives to have genuine customers who love their brand and fitness. To popularize the brand and build long-term relationships with customers, the company asked influencers for help.
Excitement
Companies that have an “excitement” trait provide their audience with an unforgettable experience. They encourage customers to join them and discover something new and unknown. Such brands are good at creating hype around their products or services.
Let’s take Airbnb, for example. Unforgettable trips are guaranteed with this vacation rental company. With the help of this app, people have the opportunity to go on a vacation and stay at a local’s place. In 2014, the brand even changed its logo to visually represent Airbnb’s personality.
Competence
These are the companies consumers choose to be sure that everything will be done well and according to their high standards. They are industry leaders that show the high quality of products and are committed to constant innovations and improvements. Such brands can also be described as intelligent, reliable, and experienced.
Apple is an excellent example of a brand with the traits mentioned above. It’s extremely popular because of the devices it produces. The company invests in social media marketingand an up-to-date site to reach its target audience — modern and cool young people. Apple is a world-known company with a unique and modern personality that offers reliable and high-quality devices.
Sophistication
To this group belong the brands that not everyone can afford. They combine luxury and superiority. They are expensive, elegant, glamorous, and upper-class. Tiffany Co is one of them. With clever marketing and targeting, the company was able to establish itself as a brand with a charming, elegant, and expensive personality.
Ruggedness
Companies in this group emphasize the power and strength of their clients. They focus on the outdoors and nature. These brands canalsobe characterized as masculine, rough, and tough.
Jeep, an automobile brand, is famous for its rugged and unique style. Jeeps are manly and stylish cars. The name of this brand is usually associated with freedom, passion, and adventure. Customers who choose these cars are considered to be resolute people without boundaries who strive for adventure.
It’s wonderful that now you know the difference between the five main types of brand personalities. However, to be in the know, it’s critical to be aware of the steps required to develop a strong brand personality that will conquer customers with different backgrounds, locations, and interests.
How to Create a Strong Brand Personality
Your brand can be happy, exciting, energetic, family-oriented, and mature, and you are the one to define it. People are extremely different in their traits, character, and appearance, just like brands. However, sometimes their goals might be the same. To create a strong brand personality, you should pay attention to our four tips and implement them correctly.
Analyze your competitors. Except for reflecting your brand message, you need to consider brand differentiation to identify your competitive advantagethat will attract newleads. For this purpose, you should analyze the brand personalities of your competitors to know the traits of the brands in your industry. For example, if the majority of your competitors prefer “competence,” it would be great to develop in a different direction and focus, let’s say, on “sincerity.”
Serve your target audience. Remember, the needs and wants of your customers are your top priority. That’s why you need to do everything possible to comply with them. You should know the basic information about your clients: who they are, where they come from, and what their interests are. It allows you to create personalized offers and promote them in your email campaigns. LIKE.TG allows you to reach your customers through professional email newsletters you can create with the help of our drag and drop email editor.
Make a list of adjectives accurately describing your brand. This is a great practice, especially for those who are about to start their business. The exercise will help you get the creative juices flowing. Let your brand have a personality by giving it several traits that describe it best. For example, if you sell stylish clothes for young people, you can present your brand as youthful, energetic, and passionate.
Define the direction of your brand personality. If you have a list of adjectives describing your brand, it will be easier for you to determine in which direction you want to move and develop. Imagine that your brand is a person, and give it characteristics that your customers will appreciate and love.
These four tips will help you a lot when developing a brand personality. Be consistent in your decisions to present a strong and reliable brand to your target audience. It’s time to proceed to the famous brands that belong to different types of personalities and operate in various industries.
10Brand Personality Examples
MM’s
Nike
Harley Davidson
Starbucks
McDonald’s
Dove
Tesla
Victoria’s Secret
Disney
Amazon
The most important for each brand is to do something that people will appreciate. The thing you stand for, your values, vision, and mission. Your company should implement a person-centered approach to reach everyone in your target audience. That’s how well-established brands managed to do it.
MM’s
MM’s is an excellent example of expressive brand personality. You can always see it in the brand’s commercials, ads, and campaigns. The company created fun, comedic, and clever characters to show its brand personality. MM’s uses personification and presents the main characters: Green, Yellow, Red, Blue, and Brown — multi-colored button-shaped chocolates that have different adventures in thebrand’svarious commercials. That’s why we can refer MM’s to as the “excitement” framework.
Nike
Nike, a famous company engaged in selling footwear and sportswear, has been one of the leaders in this industry for decades and is admired by people all around the world. Nike is associated with ruggedness and excitement. Its shoes and apparel are considered durable, outdoorsy, and worth paying more money. Nike’s “Just Do It” slogan encourages customers to action and lets them believe that they can achieve everything they desire.
Harley Davidson
The motor company has a rugged brand identity because of its gritty language and rough tone of voice. The brand addresses its audience, people with a rebellious spirit without any corporate overtones or pleasantries. Harley Davidson attracts people who want to feel free and independent by riding a luxurious motorcycle that features cruising agility perfect for long rides.
Starbucks
This recognizable brand also has its personality, with the help of which Starbucks remains very popular worldwide despite having many competitors that offer products of the same quality. For customers, the brand is associated with a modern coffee shop with a friendly atmosphere where they can relax or even work and drink a cup of good coffee.
The company’s team created a great brand strategy that is outgoing and personable. The brand’s attention to details like customers’ names on Starbucks’ cups of coffee still creates buzz around this company.
McDonald’s
It’s pretty challenging to create a strong brand personality for a fast-food chain in a highly competitive environment with very similar offers. However, this brand managed to do it very professionally. McDonald’s is a company that now stands out since it’s convenient, clean, and family-friendly fast food. This is because of the Happy Meal on their menu and the playground for children. Besides, it’s often described as cheerful, up-to-date, and friendly.
Dove
This personal care brand appeals to different types of women. It has an elegant and straightforward personality and encourages one to see the beauty of every woman. Dove communicates the essence of true inner beauty. Moreover, the brand has released a new campaign that emphasizes that we shouldn’t believe in unrealistic beauty ideals but rather care about individual beauty.
Tesla
Tesla combines such traits as excitement and sophistication. Driving a Tesla allows customers to express their attitude towards the environment. By buying an electric car, a person can encourage others to do so. It empowers people to change the world and obtain unforgettable experiences.
Victoria’s Secret
Perhaps each person has heard about Victoria’s Secret fashion shows at least once. The largest lingerie retailer in the US has a mighty, sexy, bold, and empowering personality popular among young audiences.
Disney
Disney has been creating happiness through unforgettable experiences. The brand focuses on customers and their feedback. Disney is a family-oriented company that succeeded in winning people’s hearts worldwide with the help of its movies. This is because it’s friendly, fun, and suits people of all ages.
Amazon
Amazon, a company known worldwide for e-commerce and cloud computing, is considered to be one of the brands that customers trust the most. This is due to the sincerity Amazon tries to communicate to its clients. The company proves its sincerest intentions by providing exceptional product accessibility, industry-changing shipping, and return policies. Since the brand is customer-oriented, it tells clients what to expect when using Amazon.
To put it simply, establishing a strong brand personality allows you to help prospectsdecide whether your company suits them perfectly. Moreover, it’s critical when you have a lot of competitors and need to stand out. It will help you build strong relationships with your clients and obtain their trust and loyalty.
Brand mark
A brand mark is a symbol, element, art design, or visual image that helps immediately recognize a certain company. It is essential for developing and maintaining a brand's image.
Why is a brand mark important?
Brand identity isn't just about some visual assets. It's about conveying your company's idea, the thing your brand stands for. Brand colors, fonts, and even logos are just tools that help you communicate your message and reach out to your target audience.
We live in a world where visual content plays a significant role in our everyday life. According to Poll Everywhere, 65% of people are visual learners. Thus, it's hard to ignore the fact that we absorb the information we see better.
Many factors influence the success of a specific brand, one of which is imagery. It's worth noting that using images can help you convey your message and emotions quickly. Keeping this fact in mind, companies worldwide use brand marks to identify their brands visually.
Now you know why companies spend a lot of time and strength on creating an excellent brand mark. It's time to see the difference between a brand mark and a logo because these two concepts aresometimesconfused.
Brand Mark vs. Logo
A brand mark is a supportive element that helps customers identify a brand at once. When people see the brand mark, it should remind them of the unique characteristics of your company. It's all about emotional connection, something that will draw prospects to your brand and boost their engagement. While a logo is a combination of forms and other elements, a brand mark is an image.
Let's take LIKE.TG, for example. This marketing automation platform enables you to send automated email and SMS campaigns, create chatbots and web push notifications. Below you can see the difference between LIKE.TG's logo and brand mark.
A logois a symbol made up of text and images used to identify a brand. It's created permanently and can sometimesundergo slight modifications. A logo shows what a brand does and values. It can be presented in the form of an abstract or figurative design or stylized brand name if this company has a high level of brand awareness.
It's worth mentioning that a logo is an integral part of a brand identity. An easily recognizable logo is a valuable asset for any company. That's why it's usually trademarked for intellectual property protection.
Logos of Dunkin' Donuts, Samsung, Burger King, BMW can be recognized worldwide. They aim to visually identify the company and draw a person's attention to the brand. We've prepared some tips to help you create an effective brand mark.
How to Create an Effective Brand Mark
Choose a brand mark that represents you the best
Make it easy to understand
Create a brand mark that is easy to memorize
Ensure that it conveys your identity
Be consistent
Think timeless
Creating an effective brand mark requires creativity, deliberate decisions, and attention to detail. Sometimes, it can be difficult for marketing teams to improve a brand mark to make the image meaningful, recognizable, and easy to understand.
Companies that seek to update or change their brand mark should follow several steps to do it correctly.
Choose a brand mark that represents you the best. Refining your entire company down into one image can be challenging. However, if you use all the benefits of graphic design correctly, it can work wonders. An appropriate image can quickly change the way customers perceive your brand.
Make it easy to understand. Customers who will encounter your brand come from different backgrounds and age groups. That's why your brand mark should be easy to recognize and perceive. Your clients shouldn't struggle to figure out the message you were trying to communicate. Keep in mind that nowadays people are overwhelmed with the excessive amount of companies and their marketing efforts. It's crucial to convey your brand idea fast to get the customers' attention and increase brand engagement.
Create a brand mark that is easy to memorize. One of the goals of creating a powerful mark is to make customers remember your company and choose you over the competitors' alternatives. Developing a suitable and straightforward design ensures that you convey your brand's message clearly and effectively. As a result, customers will easily memorize your company.
Ensure that it conveys your identity.In the long run, it's advisable to select an image that represents your brand's purpose and mission rather than an image that showcases your goods. You can't exclude the fact that your priorities and your main product might change, or you would like to expand to other types of products in the near future.
Be consistent. Anything can inspire you to create a great brand mark, from the brand name to depicting what the company does. Let's take John Deere, for example. The brand name inspired the team to create a deer-shaped icon. When you decide on the brand mark, you should ensure that your team uses it consistently when communicating with leads and customers.
Think timeless. As you know, some things can go out of style quickly. The word "timeless" is used here not to tell about something old or stodgy, it's rather about creating a brand mark that is classic and will never be old-fashioned. For this purpose, avoid using trendy fonts or today's influential design trends. Search for ways to create a brand mark that will be fresh even in 10 years.
Following these several steps enables you to create a brand mark that will stand out and attract customers. Now let's proceed to some examples of brand marks that have succeeded.
3 Examples of Brand Marks
Amazon
Nike
Kohler
There are many examples of outstanding brand marks, and we've prepared the ones you would recognize.
Amazon
Amazon is an American company that enables customers worldwide to shop for different electronics, books, home decor, and more online. Moreover, it's a great example of a company that has an appropriate brand mark. Previously, a brand had a logo in the form of an icon which you can see below. However, the Amazon team decided to update its brand mark to make it more appealing. The mark was developed by keeping their customers' preferences and interests in mind.
Nike
This multinational company founded in 1964 is famous for manufacturing high-quality footwear, clothes, equipment, and more. To connect with the brand's customers emotionally, the company designed a brand mark that is easy to recognize and memorize.
Kohler
Kohler is famous for manufacturing plumbing products, but it also produces furniture, cabinetry, tile, engines, and generators. This company has long used abstract artwork to present "The Bold Look of Kohler." It's a great example of how some brands use intricate designs and stylistic features as a part of brand development.
To reach more customers, your brand should communicate with them on an emotional level. Making your company more appealing is a primary purpose of a brand mark. Anything can attract people to your brand, starting from colors, images, and words to graphics. You just need to create a brand mark that represents you best and makes people recognize your brand among others.
Brand reputation
Brand reputation is the brand perception shaped in the minds of consumers, partners, and investors about a specific brand. A company with a strong positive reputation gains customer trust and encourages word-of-mouth promotion.
In this article, we’ll unveil why brand reputation is important and 5 ways to build it. We’ll also provide you with a guide on how to measure your brand reputation.
Why is brand reputation important?
Although you might not notice it, brand reputation influences every aspect of your business, including success, profitability, and brand advocacy. These are the basic things you need to take care of. We’ll uncover the most important business fundamentals so that you consider watching your reputation.
First of all, the reputation of your company has an impact on credibility and trust. If your brand has a good reputation and many people recommend it, more prospects will trust you and strive to purchase from you. A positive reputation indicates that your business is credible and trustworthy, so customers won’t have to worry about the quality, price, delivery, refund policy, etc.
Secondly, your existing consumers will become loyal to your brand. If your current customers purchase your items again and again, they can experience superior quality, low prices, empathetic customer support agents, and other benefits of your brand. When they realize there’s no one better, they become loyal. Brand reputation influences consumer decisions on whether to stay with a brand or find a substitute. If the reputation is good, they stay.
Satisfied consumers can serve you as free word-of-mouth promoters of your brand. They recommend your company to friends and family online and offline by uncovering your products’ advantages. These people will help you obtain new clients, increase sales, and improve your brand image. However, people won’t advocate and choose a business with a negative reputation.
The reputation of your company is closely connected to sales and revenues. Your sales and profitability will improve if you have a good brand reputation.
Now that you know the benefits of having a positive brand reputation, it’s time to figure out the ways to establish it. In the next section, we’ll uncover the most effective techniques.
5 Ways to Build Your Brand Reputation
A proper strategy enables you to reap the benefits mentioned in the previous section. We’ll cover the most effective methods that will help you establish or improve your brand reputation.
Establish a strong brand identity. If you are starting to create a brand, you should consider brand identity. Developing a powerful reputation lets you make sure you know and understand your company values, mission, and principles and helps you decide how to act in different business situations. When building a brand identity, you need to establish a clear language, design the main branding elements like logo, colors, and imagery, and develop a brand voice.
Ensure your brand is present on multiple online platforms. Since the popularity of social media is constantly increasing, you should establish an online presence. It’s necessary to meet the needs of consumers who prefer social media platforms for shopping. Besides providing convenience to your prospects, you can promote your brand using various social media techniques. Consider creating reels, updating consumers about upcoming promos and releases, and responding to users’ mentions. This way, you’ll establish a positive image, impress customers, and show them that you care.
Ask consumers for feedback. Users who want to be satisfied with a purchase visit review websites like Yelp, Trip Advisor, and Google My Business. They can explore your brand's social media and mentions, reviews, and comments. If you want to shape a positive first impression, it’s essential to ask consumers to leave reviews, comments, and sentiments. This way, you’ll be able to provide potential customers with the necessary answers and establish trust in your brand. Make sure to provide your existing customers with seamless customer service, high-quality products, and after-sales service to satisfy them. Remember, every negative review damages your brand reputation. Consider leaving some space for your clients to write reviews. After receiving positive testimonials, you can share them on your website. You can send surveys to figure out what consumers like and dislike about your company. This information will help you identify your pain points and eliminate them.
Pay attention to customers’ responses. Listen to your customers because they are your main focus. By analyzing their comments, you can ensure a better product and service. If you plan to launch your product, consider providing testers to potential customers and asking them for their opinion. It’s a perfect way of finding out issues. If you’ve already launched your product, you can ask customers for feedback after they try it. The information you receive is precious for your reputation, usefulness, and credibility. You can use many marketing tools to keep your hand on the pulse and find out what users think about your company. You can use Google Alerts, social media listening, and reputation management tools.
Provide the best customer experience. Poor customer experience directly impacts your brand reputation. Unsatisfied consumers are more likely to write negative reviews, comments, and mentions. Afterward, your prospects can find the reviews and have a negative first impression. Keep in mind that people consider buying from companies with high ratings in crowd-sourced reviews about businesses. Bad reviews reduce your rating and worsen your reputation. That’s why always find space for improvement. Use feedback and satisfaction surveys to collect consumers’ responses about your product and brand in general. After receiving the answers, analyze them. Divide reviews into three groups: positive, negative, and neutral. Afterward, see how many responses you have in each column. See all the reviews to identify the problems people face most often. Strive to remove these problems from your product to improve customer satisfaction.
Now that you know the strategies, let’s proceed to the next section to unveil how to measure brand reputation. After exploring this section, you’ll be able to assess it and decide what steps to take next.
How to measure brand reputation?
Once you do all the steps to establish your brand reputation, you should choose the key metrics to assess it. We’ll uncover the most important indicators for you to consider.
Pay attention to the share of voice. After you launch your brand to a wide audience, you need to find out how much buzz you’ve succeeded to generate. Share of voice refers to the brand awareness of your company compared to competitors on social media. This metric gives you a clear understanding of your position among competitors. If your brand reputation is lower than theirs, you can decide to make some strategic decisions. These steps will help you improve the situation. Moreover, you’ll be able to track information about your rivals and see your progress.
Analyze sentiments. Sentiment analysis is used to determine whether the information received is positive, negative, or neutral. Track and assess impressions on social media, review websites, and other platforms. You need to identify the character of the majority of reviews and comments. Consider dividing all responses into three groups: positive, negative, and neutral. Afterward, see which of them prevails. If there are many positive reviews, then your brand reputation is great. However, having negative reviews damages your reputation. Take action to eliminate problems.
Measure your reach. This metric indicates the number of people you have reached with your key message. The measure is crucial for your brand awareness since it shows how big your target audience is. With its help, you can find out whether the content you create and communicate to your audience reaches them. This way, you can evaluate the effectiveness and relevance of your articles, social media posts, advertising campaigns, etc.
Explore mentions from industry influencers. When you see that opinion leaders in your niche leave positive comments about your product, it indicates that they appreciate your work. You can use these reviews on your website and social media to show that you are a credible company. This way, you’ll be able to establish a positive image of your brand and expand your reach. You can also ask these people to promote your product through their accounts to reach more qualified leads. Opinion leaders add value to your brand, show that your business is trustworthy and credible, and demonstrate the benefits of your product.
Congrats, now you know what brand reputation is and why it’s essential. Make use of our strategies to establish a positive brand reputation effectively.
Brand mapping
Brand mapping is a questionnaire that encompasses a list of attributes, a list of brands, and questions for customers. It helps companies evaluate how good they are in terms of innovations, trustworthiness, and pricing compared to competitors and figure out how clients and prospects perceive their businesses and products.
In this article, we’ll explore the importance of brand mapping and the steps necessary to map your brand.
Why is brand mapping important?
Brand mapping is a source of valuable information for marketers. By creating a visual display of data, you can gain customer insights that will help you with the further marketing strategy. First of all, you can reveal how potential and current customers perceive your brand. Secondly, you can unveil what consumers think or feel about your competitors. With brand mapping, you can identify your main rivals and understand their competitive advantage. Besides, you can visually outline your strengths and weaknesses. Once you map your brand, you can improve your position in those fields in which you are superior to your competitors and improve those in which there are shortcomings.
If you have average results, you can revise your marketing strategy and message. Do research to find out what makes consumers satisfied or unsatisfied with your business. After you do it, you’ll understand which areas to improve and how to make your company stand out. For example, if prospective customers assume that your company is less reliable than competitors, find out the reason. Analyze these rivals to figure out what they do to earn people’s trust. Once you eliminate the problem, consumers will have a different perception.
With a brand map, you’ll have a clear picture of your company, know your competitors, and how customers perceive them. As a result, you’ll have an opportunity to change a strategy to reach customers and hook their attention, earn trust, or become an industry leader. You’ll also get some valuable data about your brand positioning.
Now that you know the importance, it’s time to unveil how to map your brand.
How to map your brand?
There are several mandatory steps you should perform to do the brand mapping. You can develop a brand map as a part of bigger research or create it separately. We’ve prepared a list of to-dos to achieve the necessary results.
Write a list of rivals. You should identify the number and names of competitors you want to analyze in line with your brand. Choose around 5-8 competitors to have a comprehensive analysis and customer insights into your brand and rivals.
Prepare a list of attributes for companies. Choose for which areas of your business you need customer insights. After, select attributes that will help consumers answer your questions. 8-10 attributes would be perfect.
Get ready with the right questions. To get essential insights into consumer behavior, you should relate your questions to attributes. For instance, if you have a “reliable” attribute, you can ask respondents to assess the reliability level of each brand, including yours. Your customers should evaluate companies on the list by using a 100 point scale.
Make sure you have at least 200 responses. To have a clear picture of your company compared to competitors, you need to have a minimum of 200 answers from clients. Ideally, you need to collect 1,000 responses. This way, you’ll have a list of associations related to your business.
Process information. Once you gather all answers, you need to analyze the data you have. You can find out how positively customers perceive your brand, whether they think it’s reliable, trustworthy, quality, affordable, etc. Use information about your competitors to make some innovations and improvements to make people feel happier with your company.
Brand mapping will come in handy when you don’t know what you are doing right and wrong. It’ll serve you as a source of valuable information about your customers.
