官方社群在线客服官方频道防骗查询货币工具
数据分析
The Best Talend Alternatives & Competitors to Consider in 2024
The Best Talend Alternatives & Competitors to Consider in 2024
Mergers and acquisitions don’t only involve the shareholders—in fact, all stakeholders, including the customers, are affected by these transformative events. Customers must decide whether to stay or to jump ship. The same is the case with Talend’s recent acquisition by another business, posing the question: “What does it mean for Talend’s customers?” Some might have started their search for Talend alternatives the moment the news broke, while others may be patiently waiting for updates and assurances from the acquiring company. Either way, it falls on the customers to determine their next line of action. In this article, we will explore some of the best Talend alternatives so you can make an informed decision when deciding between data integration tools. Manage All Your Data From End-to-End With a Single, Unified Platform Looking for the best Talend alternative? Try LIKE.TG. Get data extraction, transformation, integration, warehousing, and API and EDI management with a single platform. Learn More What is Talend and What Does It Offer? Talend is a data integration solution that focuses on data quality to deliver reliable data for business intelligence (BI) and analytics. Data Integration: Like other vendors, Talend offers data integration via multiple methods, including ETL, ELT, and CDC. Additionally, it supports integration with big data technologies like Hadoop and Spark. Data Transformation: Users can perform data transformation using Talend’s platform. However, advanced transformations require high-level proficiency in Java, prompting businesses with limited in-house Java expertise or a preference for no-code solutions to look for Talend alternatives. Data Quality: It includes features for data quality management, ensuring that the integrated data is accurate and consistent. Data Governance: Talend’s platform offers features that can help users maintain data integrity and compliance with governance standards. Application and API Integration: Finally, Talend also offers application and API integration capabilities, enabling users to combine data from different applications and APIs. Why Consider Talend Alternatives for Data Integration Forward-thinking organizations know what they need and live by a set of principles that go beyond mere size or recognition. These modern businesses are interested in solutions that directly cater to their use cases, solve their problems, are easy to use and implement, are economical (with transparent pricing), and are serious when it comes to customer support. Moreover, with advancements in technology and the growing number of unique business requirements, traditional solutions are no longer capable of solving the most pressing challenges. This also means that consumers have a lot more options now compared to five years ago. The availability of multiple vendors and the ease of switching has created space for businesses to look for and adopt alternative solutions. The same applies to the data integration landscape—there are multiple Talend alternatives to choose from. Here are some reasons to consider Talend alternatives when it comes to data integration: Acquisition or Merger With Another Business Mergers and acquisitions introduce a level of uncertainty about the future direction of the product and the overall roadmap. On the strategic front, leadership changes post-acquisition can impact the vision and strategy of the company. Then there is the issue of delays and disruptions in product development, support, and overall service as the two companies integrate. Given that Talend was acquired recently, it’s expected that some of its existing customers might be looking for alternatives to Talend’s data integration solution, especially if they are unsure about its stability and continuity and sense a shift away from their needs. Complexity of the UI While Talend can be a capable solution for advanced technical users, its UI deters business users from taking charge of their data integration and BI initiatives. This is because Talend is primarily a low-code tool unlike some other fully no-code platforms, such as LIKE.TG. Additionally, according to popular review sites, like G2, Talend’s UI feels outdated, making it even more complex for business users to navigate and make the most of their investment. Specifically, the error messages are not self-explanatory and make debugging a challenge. Overall, the learning curve can be steep, especially for users without a technical background. Quality of Customer Support Talend’s customer support is not amongst the best in class. In fact, it has an overall support rating of 6.6/10—this can be fact-checked on TrustRadius. While there’s community support for its open-source solution, Talend Open Studio, the documentation lacks depth, which makes it even more difficult for business users. Cost of the Solution Investing in Talend might not be budget-friendly for small businesses or startups as the costs quickly add up. It offers multiple plans; however, prospects will need to get in touch with their sales team for information on pricing. Additionally, most features require the Enterprise version, which further adds to the existing costs. Limitations of the Platform Being able to write code is a prerequisite to make the most of Talend’s capabilities. For example, users will need to be proficient in Java if they want to leverage Talend’s advanced data transformation features or create custom components. On the performance side, users report that Talend is generally less efficient with compute and memory usage. The overall speed of the platform is slow when compared to other vendors—this is on top of the fact that it’s already resource-intensive. As far as data integration and pipelines are concerned, Talend offers limited options. For example, its ETL component lacks support for the ability to join tables from different schemas. The Best Talend Alternatives in 2024 Finding the best Talend alternative is a question of weighing various factors such as functionality, ease of use, scalability, and compatibility with specific business needs. It involves a careful evaluation of different solutions to identify the one that aligns most effectively with the organization’s data integration requirements and long-term goals. Here is a list of the 5 best Talend alternatives to consider: LIKE.TG LIKE.TG is an automated, end-to-end data management platform powered by artificial intelligence (AI) capabilities. It features a 100% no-code, drag-and-drop UI that delivers a consistent user experience across all its products, keeping the learning curve short and smooth. It empowers all its users, whether with a technical or business background, to build data pipelines in minutes. The platform offers a range of products in its suite that helps businesses manage their data without writing a single line of code. Unlike Talend, LIKE.TG is a truly unified solution with all its products featuring the same UI and user experience. Its platform includes: ReportMiner for unstructured data extraction in bulk. Centerprise for data integration and building and orchestrating data pipelines. Data Warehouse Builder for creating a custom data warehouse and related data warehousing features. EDIConnect for EDI management. API Management for designing, testing, publishing, and monitoring APIs. LIKE.TG offers several features and capabilities that make it one of the best Talend alternatives. With LIKE.TG’s platform, you can: Establish native connectivity to a range of data sources and destinations, both on-premises and cloud-based, to build a single source of truth (SSOT). Transform and shape your data the way your business needs it using pre-built transformations and functions. Build ETL and ELT pipelines without writing a single line of code. Ensure only healthy data makes it to your data warehouses via built-in data quality management. Automate and orchestrate your data integration workflows seamlessly. Take the first step to No-Code Data Management with LIKE.TG Whether you want to extract unstructured data in bulk, integrate data from disparate source, or build a data warehouse from scratch, LIKE.TG's 100% no-code platform empowers you to do it all. Download Trial Informatica Informatica is another contender in the list of Talend alternatives. It is an enterprise-grade data management solution widely used for a variety of data integration use cases. Additionally, it caters to different data related processes, such as master data management, data quality and governance, etc. Pros: Support for multiple data sources and destinations. Ability to perform advanced transformations on data sets. Orchestration of data movement across systems. Cons: The breadth of services can be overwhelming. It’s a very complex platform, especially for business users. Being resource-intensive, it has high compute and memory requirements. Given the complex nature of the platforms, many businesses seek out Informatica alternatives. Oracle Oracle Data Integrator (ODI) can be another alternative to Talend when it comes to data integration. Being a data movement platform, it primarily leverages ELT. If the technology stack already includes multiple Oracle products and services and the goal is to keep the integration processes seamless, ODI can be a valuable addition. Pros: Low-code UI speeds up some tasks. Multiple built-in transformations to work with. Integrates seamlessly with other Oracle products and services. Cons: Users report that Oracle’s customer support is not amongst the best. While it claims to be highly scalable, user reviews highlight performance issues. The UI is not intuitive, which makes troubleshooting difficult. IBM InfoSphere DataStage IBM InfoSphere is a data integration platform that focuses on the design, development, and running of data transformation and movement workflows. It’s primarily used as an ETL tool but also supports ELT. IBM offers multiple versions of InfoSphere DataStage, including Server, Enterprise, and MVS. Pros: Offers capable data mapping functionality. Ability to handle large data volumes. Transformations can be applied without using a lot of code. Cons: IBM’s technical support leaves a lot to be desired. Better suited to users with a technical background. It’s generally pricier than other Talend alternatives. Matillion The last in this list is Matillion, an ETL tool that leverages AI to build and manage pipelines. Matillion’s focus is on making the data available for use as quickly as possible. Pros: Ability to handle both structured and unstructured data. Can be integrated with multiple cloud providers without much trouble. Matillion’s UI is one of the better ones as far as useability is concerned. Cons: Often the updates are not backward compatible. Has a hard limit on the hardware/EC2 instances, meaning it can have scalability issues. Price could be a deterring factor for some businesses. Here’s Why LIKE.TG is the Best Talend Alternative Deciding on a data integration solution requires due diligence. Businesses must consider the platform’s ease-of-use and user-friendliness, transparent and economical pricing, ability to handle high-volume data without performance degradation, ability to combine data via multiple methods, and many other factors. With several vendors available in the market, and the fact that most offer a similar set of features, settling for a solution can be tricky. However, the key is to find the best fit. In this scenario, LIKE.TG stands out from the abovementioned Talend alternatives as it offers an end-to-end data integration and management solution with a consistent UI and UX throughout. Here are more reasons to consider LIKE.TG as an alternative solution to Talend: Simple and straightforward initial setup process significantly reduces the time required for solution deployment. 100% no-code, visual drag-and-drop UI keeps the learning curve short and smooth. Parallel processing ETL/ELT engine delivers superior performance even when dealing with high volume data sets. Pre-built connectors for a breadth of data source types, including file formats, databases, data warehouses, applications, cloud storages, web services, and file providers. The ability to instantly preview data at every step of the process with a couple of clicks. LIKE.TG offers the capability to build an entire data warehouse from scratch without writing a single line of code. The ability to build a custom connector for the required source or destination seamlessly. Proactive customer support that’s available round the clock regardless of geographic location. Download a 14-day free trial to get started. Alternatively, get in touch with us directly at +1 888-77-LIKE.TG. Take the first step to No-Code Data Management with LIKE.TG Whether you want to extract unstructured data in bulk, integrate data from disparate source, or build a data warehouse from scratch, LIKE.TG's 100% no-code platform empowers you to do it all. Download Trial
Information Marts: Enabling Agile, Scalable, and Accurate BI
Information Marts: Enabling Agile, Scalable, and Accurate BI
Businesses need scalable, agile, and accurate data to derive business intelligence (BI) and make informed decisions. However, managing evolving data requirements has become more difficult with predefined data models and rigid schemas. Information marts, combined with data vaults can help you adapt to growing data volumes and user demands and deliver insights swiftly and iteratively. What are Information Marts? Information marts (also called data marts) are data structures optimized for reporting and analysis. They are built on top of specialized data warehouses called data vaults, allowing users to customize and modify data and reports. Information marts are designed to meet the needs of specific groups by having a narrow subject of data. For instance, an information mart specialized in sales will contain data related to sales performance, such as revenue, orders, customers, products, regions, and channels. This allows sales teams to access critical insights quickly and easily, without searching the entire data warehouse. According to IBM, information marts can help your team reduce costs, improve efficiency, and enable tactical decision-making. The data vault stores raw data, while the business vault applies business rules, and transformations to the data. Typically, the data vault is not optimized for reporting and needs information marts to transform and aggregate data for analysis. Information Mart Design Information usually follows a star schema or a snowflake schema, which are simple and intuitive structures containing fact tables and dimension tables. Fact tables store quantitative measures or metrics, while dimension tables store descriptive attributes or dimensions. A fact table stores metrics critical to the business operation, such as sales transactions, costs, revenue, and profits. Dimension tables provide additional context to this information. A sales transactions table may be connected to dimension tables that illustrate different aspects of the transactions, such as products, customers, regions, and dates. Therefore, users can aggregate sales transactions by customers, products, regions, or dates. Furthermore, information marts deliver focused, business-centric data to end-users like analysts, managers, and executives. This helps organizations create BI pipelines with access to historical data. This design approach also supports various types of analysis, such as descriptive, diagnostic, predictive, or prescriptive. Analytics teams can also visualize these insights by leveraging reporting and visualization tools, such as dashboards, charts, or graphs. Why are Data Vaults and Information Marts Crucial in the BI Ecosystem? Data vault uses a hub and spoke architecture to simplify the intricacies of data integration and storage. Its versatility enables users to seamlessly manage diverse and ever-changing data sources, formats, and structures, all without disturbing existing data or structures. The data vault architecture ensures both scalability and high performance. Techniques like parallel loading and hash keys optimize the data loading process, improving the efficiency of BI pipelines. Data vault goes a step further by preserving data in its original, unaltered state, thereby safeguarding the integrity and quality of data. Additionally, it allows users to apply further data quality rules and validations in the information layer, guaranteeing that data is perfectly suited for reporting and analysis. Learn whether you really need data vault. Information marts are an extension of the data vault in the information layer. They bridge the gap between the raw data and the business insights by offering a fast, reliable, and user-friendly way to access, analyze, and visualize the data. Moreover, data vault allows users to optimize information marts for reporting and analysis by applying various transformations, aggregations, calculations, and filters to tables. Information marts can also include additional data sources outside the data vault, such as external or unstructured data. Information marts enable analytics teams to leverage historical data for analysis by accessing the full history of changes and transactions stored in the data vault. This allows them to perform time-series analysis, trend analysis, data mining, and predictive analytics. Similarly, information marts can also support different types of analysis, such as descriptive, diagnostic, prescriptive, and exploratory, by providing different levels of detail, granularity, and dimensionality. Information marts are flexible and agile, as they can be easily created, modified, or deleted without affecting the data vault or other information marts. How Information Marts Enable Agile, Scalable and Accurate BI Ecosystems Information marts also play a vital role in enhancing three key aspects of BI: scalability, agility, and accuracy. Here’s how: Scalability through Data Segmentation: Information marts segment data to cater specifically to the needs of different business units or departments. Each mart operates independently, allowing for modular scalability. By dividing data into manageable segments, information marts facilitate scalable BI. As the organization grows, new or existing marts can be added, ensuring scalability without overhauling the entire BI infrastructure. Agility via Tailored Data Delivery: Information marts offer tailored datasets, allowing users to access and analyze information that aligns precisely with their requirements. This tailored approach is central to agile BI practices. Users can rapidly obtain the insights they need without wading through irrelevant data. This user-centric approach, facilitated by information marts, supports agile methodologies like iterative development and continuous delivery, promoting a responsive BI environment. Accuracy through Data Governance: Information marts empower data owners and stewards to control and maintain data quality within their domains. Governance practices, including data quality rules and security policies, are enforced at the mart level. The accuracy of BI is safeguarded by information marts governance mechanisms. Data quality is upheld, and compliance policies ensure accurate and reliable information is delivered to decision-makers, fostering trust in the BI outputs. The Role of Information Marts in BI Imagine a hypothetical healthcare organization, CareOrg, providing care to a vast patient community. With over 20 hospitals, 260 physician practices, 4500 affiliated physicians, and a team of 25,000, CareOrg is all about boosting the health and happiness of the communities it serves. CareOrg stores clinical data in a data vault, collecting data from various sources such as electronic health records, labs, pharmacies, radiology, billing systems, public health agencies, and contact tracing apps. Inside, there is patient info, medical histories, lab results, treatments, and more. However, the data in this vault is raw and not optimized for reporting and analytics. The data vault and information marts work together to enable the organization to monitor and manage the spread of infectious diseases such as dengue, COVID-19, influenza, tuberculosis, measles, etc. The data vault integrates data from different sources and preserves the history and lineage of the data. The information marts provide a tailored view of the data for each disease, focusing on key metrics such as infection rates, mortality rates, vaccination rates, risk factors, and outcomes. This is important because it helps the organization track the trends and patterns of infectious diseases, identify high-risk populations and regions, evaluate the effectiveness of interventions and policies, and improve the quality of care and prevention. For example, the data vault blends information from diverse sources like electronic health records, claims, surveys, social media, and wearable devices in managing an outbreak. On the other hand, information marts help create specialized analytical reports for each disease, showing the current situation and projections of the outbreaks. The dynamic duo of data vault and information marts helps the organization enhance the population health management for various infectious and chronic diseases. This helps the organization detect outbreaks more quickly, manage chronic diseases, and create targeted plans for each group. Think of it like having personalized health plans for different groups, all based on what the data says. Other Real-World Use Cases Information marts have been successfully used by many organizations across various industries and domains for BI purposes: Marketing Analytics: A retail company uses an information mart to analyze its marketing campaigns across different channels, such as email, web, social media, or mobile. The information mart contains metrics such as impressions, clicks, conversions, revenue, cost, ROI, etc., as well as dimensions such as campaign, channel, product, customer segment, location, etc. The company uses this information mart to measure the effectiveness of its marketing strategies, optimize its marketing mix, segment its customers, personalize its offers, etc. Sales Forecasting: A manufacturing company uses an information mart to forecast its sales for the next quarter based on historical trends and current opportunities. The information mart contains metrics such as sales volume, sales value, sales growth, margin, etc., as well as dimensions such as product line, product category, product type, customer industry, customer region, etc. The company uses this information mart to apply various models or scenarios to predict its sales performance, identify potential risks or opportunities, allocate resources accordingly, etc. Risk Analysis: A financial institution uses an information mart to perform a risk analysis on its portfolio of loans across different countries and sectors. The information mart contains metrics such as exposure amount, default probability, loss given default, expected loss, etc., as well as dimensions such as loan type, loan status, loan rating, country, sector, etc. The institution uses this information mart to perform various calculations or simulations to assess its risk profile, manage its capital adequacy, mitigate its credit risk, etc. A Final Word Information marts are indispensable assets in BI. They help organizations leverage data warehouse as a reliable repository for analysis and reporting in the face of increasing volumes of data and evolving business rules. Meanwhile, organizations remain compliance ready and maintain a rich source of historical data for accurate analysis and forecasting. Are you looking for a no-code solution to create and manage your business intelligence (BI) pipelines? LIKE.TG is a unified data management platform that lets you build your own data vault and information marts within minutes. Learn more about LIKE.TG and how it can help you turn data into insights at lightning-fast speed. Click here to start your free trial or schedule a demo.
What is Data Modeling?
What is Data Modeling?
Data modeling is the process of structuring and organizing data so that it’s readable by machines and actionable for organizations. In this article, we’ll explore the concept of data modeling, including its importance, types, and best practices. What is a Data Model? A data model is a framework that organizes data elements and standardizes how they relate to one another. Data shapes everything from scientific breakthroughs to the personalized experience of streaming services. It informs how businesses grow, influences public policies, and even affects the entertainment that pops up on our screens. But raw data is like an uncut diamond – valuable but needing refinement. Data models help us understand and utilize raw data within any system. They outline the various data elements, such as customer details or transaction records, and illustrate the connections between them. Therefore, a data model is not just a visual aid that brings clarity to vast and complex data but also a strategic tool that shapes the way data is configured for optimal use. A well-designed data model can help organizations improve operations, reduce costs, and make better decisions. What is Data Modeling? Data modeling is the process of creating data models. It acts as the refining process for raw data as it defines its structure and attributes and transforms it into an actionable resource. Data modeling involves creating a detailed visual representation of an information system or its components. It is designed to communicate the connections between various data points and structures. This process encompasses the analysis and definition of the diverse types of data that a business gathers and generates, focusing on their intricate relationships, groupings, and organizational structure. With a combination of text, symbols, and diagrams, data modeling offers visualization of how data is captured, stored, and utilized within a business. It serves as a strategic exercise in understanding and clarifying the business’s data requirements, providing a blueprint for managing data from collection to application. Data Modeling Concepts: Types of Data Models The classification of data models into distinct types is a strategic approach that reflects the evolving stages of data representation and management within an organization. It serves a sequential purpose in the data modeling process; from providing a high-level abstraction to delving into specific details to translating logical structures into tangible implementations. Here are the three types of data models: Conceptual Data Models At the outset, conceptual data models provide a high-level representation of the organizational data, catering to a specific business audience. They focus on the overall structure of data in relation to business objectives without diving into technical specifics. It outlines the general relationships between entities and illustrates how they interact within a system. The conceptual layer is built independently of any hardware specifications, storage capacity, or software limitations. The goal is to represent the data as viewed in the real world. For example, a conceptual model in a hospital information system could outline the relationships between patients, doctors, and appointments. Logical Data Models Following the conceptual model, a logical data model provides a more detailed view of data elements and their interrelationships. This layer is more complex and structured than the conceptual layer. The logical model lists the project’s requirements, but it could also integrate with other data models, depending on the scope. It is designed and developed independently from DBMS, and the data types of the data elements have a precise length. Logical data layer contains information about how the the model should be implemented and outlines specific attributes of data elements. For instance, in a customer relationship management system, logical modeling details how customer records relate to purchase orders and support tickets, including attributes like customer ID, purchase history, and interaction logs. Physical Data Models Finally, physical data models focus on the technical aspects of database design, defining how the data model will be implemented in the database. The physical data model diagram helps visualize the entire structure of the database. It contains the table of relationships between the data, addressing the nullability and cardinality of said relationships. Physical data models are designed and developed specifically for a specific DBMS version, the technology used for the project, required data storage, and location. A physical data model specifies the structure of tables, the relationships between them, and indexes for efficient data retrieval. For example, in a SQL database, physical data modeling defines how tables are structured and how they relate to each other. Together, these data models simplify the way data is organized and understood by data professionals. Discover the Data Model Centric Approach to Data Warehousing Download Whitepaper The Data Modeling Process: How to Create a Data Model Data modeling is a structured process that involves a set of techniques for representing data comprehensively. It includes several sequential tasks conducted repetitively to ensure that the data is organized efficiently and caters to the business requirements. As part of the process, start by engaging the relevant stakeholders to understand the purpose of the data model. It should provide answers to questions like: What data is needed? How will it be accessed? What questions should it answer? What problems will it solve? Define the scope to avoid unnecessary complexity. Identifying Entities The initial step of the data modeling process is to pinpoint the components or main objects, called entities. Entities are representations of actual objects, concepts, or events found in the data set which needs modeling. These could be tangible things like customers or abstract concepts like transactions. It’s important to ensure that each entity is unique and logically distinct from others, as it prevents data confusion and maintains the data model clarity. Defining Attributes After identifying an entity, the next step is to define its unique properties, which are called attributes. For instance, for modeling a product entity, the attributes can be product name, price, manufacturer, and description. Analysis of these attributes can give a deeper understanding of each entity’s inherent characteristics. Specifying the Relationship The next step in the data modeling process is defining the relationships between different entities. Different notations and conventions, such as the Unified Modeling Language (UML), are used to define these relationships and to visually represent and document the connections between entities and their attributes. When defining relationships between entities, it is also important to consider their cardinality, i.e., whether the relationship will be one-to-one, one-to-many, many-to-one, or many-to-many. Additionally, For example, while modeling a student and course entity in a university database, the relationship could be such that each student can be enrolled in multiple courses (one-to-many relationship). This will depict how students and courses are interconnected in a data model. Mapping the Attributes to Entities Mapping the attributes to entities is all about ensuring that the data model clearly reflects how the organization will use the data. Based on their specific requirements, developers can apply formal data modeling patterns, such as analysis patterns or design patterns. Consider, for instance, an online store with entities like customer and order. The customer entity typically has attributes like name and address, while the order entity has attributes like order date and total amount. The attributes must be linked to the appropriate entity to demonstrate how customer information and orders are handled precisely. Depending on the situation, patterns like Customer-Order can be used to optimize the data model. Assigning Keys Assigning keys (numerical identifiers) is carefully selecting the appropriate type of key (primary, foreign, etc.) for each entity based on the nature of the data and the requirements of the database. While assigning keys, it’s important to strike the right balance between reducing redundancy and meeting performance requirements. This is done through normalization, which assigns keys to data groups to represent relationships without repeating information. For instance, while creating a data model for a library database, instead of typing out the author’s name on every book, give each author a unique number, like an author ID. Then, link this ID to each book to indicate the author. This way, the author’s name will not be repeated for every book, making it easier for readers to find books by the same author. Keep in mind that normalization involves a trade-off between reducing redundancy and increasing complexity. In some cases, denormalization might be considered for performance reasons, but it should be done judiciously to avoid introducing data update anomalies. Finalizing the Data Model The data modeling process is constantly evolving to adapt to the changing needs of the business. Therefore, conducting regular reviews through scheduled assessments and feedback from stakeholders is essential. Make refinements as necessary to ensure that the data model aligns with the organization’s objectives. For example, while managing company finances is simple at first, as the business grows, its financial data grows. In this case, updating the financial model regularly is necessary to include newer pieces of data. It ensures that the data model always reflects the complete financial picture and helps in accurate financial planning. Types of Data Modeling Techniques Data modeling techniques have evolved over the years with advancements in technology. The following section delves into prominent types of data modeling techniques, each offering unique perspectives and methodologies for representing the relationships between data entities and their interactions within a given system. There are various types of data modeling: Traditional Data Modeling Techniques These are the techniques used extensively in the early days of data modeling, but they are still in use today. Hierarchal Data Modeling In hierarchical data modeling, a single parent node is connected to multiple child nodes, creating a branching structure that resembles a tree. Each parent node can have multiple children, but each child node has only one parent, creating a clear and organized data hierarchy. At the top level of the hierarchy, there is the root node, which represents the main entity, and each branch represents a different data entity that is connected to the root node. For example, in an organization’s database, the CEO entity is the root, with Department Managers as children, who in turn have Employees as their children. Relational Data Modeling Relational data modeling is a method to design databases based on the principles of relational model. This model organizes data into tables having rows and columns and allows for various types of relationships such as one-to-one, one-to-many, and many-to-many. The key feature of the relational model is that it links data across tables using common data elements or keys. This enables efficient and effective data management and easy access and retrieval of information. The relational model also facilitates data analysis and reporting, making it a valuable tool for businesses and organizations. For example, a database for a bookstore can have separate tables for ‘Books’, ‘Authors’, and ‘Publishers’, with relations established through keys like ISBN for books, author IDs, and publisher IDs. Network Data Modeling The network data model is another common way to structure data in a database. Extending the concepts of hierarchical data modeling, network data modeling allows entities to have multiple parent-child relationships. The resulting web-like structure is not only sophisticated but also highly flexible. Think of it as nodes (data objects) connected by edges (relationships). For instance, in a company database, employees and projects could be nodes, with edges indicating which employee works on which project. This model offers flexibility for managing intricate data relationships. Object Oriented Data Modeling The object-oriented data model combines elements from object-oriented programming and relational databases. Object-oriented data modeling extends other data modeling methods by representing data as objects, thereby encapsulating data and the methods or operations that can be performed on that data. These objects have their own properties (attributes) and actions (methods), and they can be connected to each other. Consider a Car object with properties like color and speed, and actions like start and stop. Now, for a Sports Car, it can be based on the Car object and adds specific features like turbo boost. Widely Used Data Modeling Techniques Today There are a few data modeling techniques which are popular and are most widely used now a days. Dimensional Data Modeling Dimensional data modeling is used to structure data for analytical and reporting purposes. It organizes data into two types of tables: fact tables and dimension tables. Fact tables store numerical measures, while dimension tables store descriptive information. The dimensional modeling approach enables efficient querying and analysis for business intelligence, simplifying complex data for meaningful insights. For example, in a retail sales data model, the fact table might contain sales revenue, quantity sold, and date, while the dimension table could store details about products, customers, and stores. Entity Relationship (E-R) Data Modeling Entity relationship (E-R) is used to design databases by defining entities (objects) and their relationships. Entities represent real-world objects, and relationships depict how these entities interact. For instance, in a university database, student and course are entities, and the relationship enrollment connects students to the courses they are taking. Data Vault Modeling It is a way to design data warehousing that’s optimal for handling large amounts of data, an organization’s changing needs (changing data sources and structures), and keeping track of past data by using hubs, links, and satellites. Data vault modeling focuses on agility and in managing and integrating enterprise data. For instance, a healthcare provider can use it to integrate patient data from multiple sources, maintaining a historical record of patient interactions. Graph Data Modeling Graph data modeling shows data like connected dots and lines, making it ideal for understanding and working with complicated relationships and networks. For example, a social media platform can use graph modeling to analyze and visualize the connections and interactions between millions of users. Specialized Data Modeling Techniques There are certain data modeling techniques that can be used for very specific use cases, each offering unique benefits. For instance, object-relational models display advanced functionalities of their own along with the simplicity of the relational model. This type of data model is considered to be a hybrid model that allows modelers to incorporate new objects in a familiarly structured environment. Multidimensional data modeling is used in online analytical processing systems to model data in multiple dimensions for in-depth analysis. For example, a retail business can use it to view sales data by product, region, and time, offering a comprehensive analysis of sales trends. Temporal data modeling is ideal for handling data that changes over time. A financial institution, for example, can use temporal data modeling to track fluctuating interest rates over years, providing insights into market trends and helping in future strategy planning. Machine learning model design is for predictive analysis. For example, a retail business can use this to predict customer purchasing behavior based on historical purchase data and improve inventory management. Finally, conceptual blending involves combining different concepts for innovation. For instance, a tech firm can use this approach to blend concepts from different industries to create a new product, like using gaming technology in educational software. Benefits of Data Modeling Data modeling structures data in a way that enables business owners and leaders to access and utilize it efficiently. It turns data into a valuable tool for gaining insights and making informed decisions. Integrating Diverse Systems Integrating disparate systems is a challenge for many organizations, especially when data silos exist across multiple platforms. Data modeling acts as a bridge that connects these isolated systems by establishing a common framework and set of rules for how data is structured and related. Implementing a data model standardizes data formats, terminologies, and relationships across different systems. As a result, data teams can address the inconsistencies and discrepancies that hinder data integration. Essentials of Database Design In designing databases, data modeling serves as a fundamental framework that shapes the way databases and repositories are conceptualized and built. The process involves a detailed, multifaceted approach to describing and structuring data tailored to meet a business’s specific needs and objectives. This way, businesses can build databases that support efficient data retrieval and analysis, essential for tasks like customer relationship management or targeted marketing. Additionally, a well-designed data model anticipates future needs and scalability, allowing for adjustments and expansions in the database design as business needs evolve. This foresight in design ensures that the database remains an adaptable asset over time. Effective Business Intelligence Data modeling is a critical step in ensuring that the information a business uses is well-organized and easy for BI tools to handle. It maintains the effectiveness of BI strategies and tools by categorizing data into a format that is easily processed by BI systems. Data modeling keeps the data relevant and logically organized, making it easier to identify patterns, analyze spending trends, and engage in predictive analysis. So, when businesses leverage BI tools, they can quickly uncover meaningful insights and make informed decisions based on a solid and comprehensible data framework. Efficient Development Modeling data reduces the complexity of software development as it provides a clear and detailed roadmap. Data modeling tools automate the process of creating and maintaining database schemas, streamlining the entire development process. Developers can also share data models seamlessly, ensuring everyone is on the same page. This shared understanding is critical when changes need to be made. Whenever an alteration is made in the data model, data modeling tools automatically propagate it to the database, eliminating the risk of inconsistencies or errors. This clarity accelerates the development process and enhances the quality of the product. In fact, systems developed under the guidance of a well-structured data model have fewer bugs and are often delivered faster. Facilitates Cloud Migration Data modeling helps with migrating data to the cloud smoothly by creating a clear and organized blueprint of how the data is structured. The blueprint includes details about the relationships between different pieces of data, making it straightforward to map and adapt the structure to fit the requirements of a cloud environment. In essence, it aligns the database design with the requirements of cloud environments. Streamlines External Communication Data modeling also enhances communication with external stakeholders by providing a visual representation of how data is structured and related with a system. Data models serve as a common language that facilitates discussions about data requirements and overall project understanding. Sharing these models helps convey complex information in a more understandable and standardized format enhances effective communication and understanding between organizations and external stakeholders. Integrating a data model with BI further enhances communication, both internal and external. It ensures that the data-driven insights derived from BI tools are presented in a clear, concise manner that aligns with standardized definitions and structures. This is particularly important when sharing insights with external parties who may not be familiar with the organization’s internal data systems. Data Modeling Best Practices There are a few best practices that can optimize the overall data modeling process andensure that the resulting data model is effective. Align the Process With Business Goals Plan the data modeling process so that the data model is aligned with business objectives. Collaborate with business analysts and stakeholders to ensure the model accurately represents business processes.This way, the data model directly supports business strategies and decisions, enhancing its relevance and effectiveness. Maintain Comprehensive Documentation Adequate documentation of the data model is essential for clarity about the database structure and ensures its usability for developers and stakeholders. It should detail what data is stored, how it’s used, and its relationships.Comprehensive documentation simplifies the understanding and utilization of the data model, facilitating smoother onboarding of new team members and helping in future modifications. Select The Appropriate Modeling Technique Choose a data modeling technique that best suits the data type and use case. For instance, use relational modeling for end-user applications and dimensional modeling for analytics-focused tasks.Opting for the right technique maximizes efficiency and effectiveness, ensuring the data model is optimally structured for specific business needs and use cases. Use Clear Consistent Naming Conventions Using clear and simple naming conventions makes data models easier to read and maintain. It simplifies database development and reduces confusion among team members. For example, using names like customer_id instead of confusing abbreviations like CustID makes it clear what the field means and helps with understanding and collaboration. Strive For Simplicity In data modeling, it is important to focus on what’s essential right now rather than creating an overly complex solution. For example, a small business should model for current scale, which involves managing gigabytes of data with moderate user traffic, instead of over-engineering for the future, which may require handling terabytes and heavy traffic. This practice can save valuable time and resources by concentrating on immediate needs. Additionally, it ensures that the data model is not overly complicated and remains agile enough to adapt as business evolves. Use Flexible Data Models for Future Adaptation Creating flexible data models enables databases to adapt to changing business needs. The additional flexibility makes it easier to add new data sources or make changes to the data structure. For example, using a flexible schema in a NoSQL database allows adding new data attributes easily and without causing issues with existing data. Incorporate Data Governance Security When designing data models, it is important to give data governance and security their due share of importance right from the start. Doing so ensures that data is stored, accessed, and managed in accordance with rules and security guidelines. For instance, by using role-based access control (RBAC) in the data model, access to sensitive data is limited to authorized people, making data more secure and compliant with regulations. Final Word Data modeling is significant in integrating systems and supporting business intelligence. Applying the right data modeling techniques can lead to improved efficiency, clearer communication within teams, and better decision-making. Make the most of this process with LIKE.TG DW Builder. Streamline data modeling and warehousing for seamless data integration with our intuitive and easy-to-use interface. Start your data modeling journey with a free 14-day trial. Build a Data Warehouse in Days - Without Any Coding! Try LIKE.TG DW Builder for free for 14 days! Simplify data integration and get real-time insights effortlessly. Request Free Trial
Top 10 Matillion Alternatives In 2024
Top 10 Matillion Alternatives In 2024
ETL tools have become popular due to their automation capabilities and ease of use. They enable non-technical people to create workflows from scratch. However, the multitude of ETL tools available makes it difficult to select the most suitable one. One of the software in this sphere is Matillion. But why do teams select it? What are its key features, and what are some good Matillion alternatives? Key features of Matillion Matillion, established in 2011 in Manchester, UK, is a cloud-based ETL tool. Its core mission revolves around streamlining data integration and enhancing business intelligence. Matillion’s ETL solution emphasizes sturdy transformations and diverse connectivity options. Users benefit from ready-made connectors, community-driven ones, and the ability to craft their custom connectors. Matillion offers compatibility with prominent cloud platforms like Amazon, Google Cloud Provider, and Microsoft Azure. Its pricing model operates on three tiers – basic, advanced, and enterprise – utilizing a credit-based system. Its core features are: Drag-and-drop interface: Matillion features a drag-and-drop interface. Visual job development: You can visually design data pipelines using pre-built components. Live feedback and data previews: As you build pipelines, Matillion provides real-time feedback and data previews. Abundant connectors: Matillion offers a variety of connectors to popular data sources. ELT/ELT hybrid model: Matillion supports both ETL and ELT. Push-down ELT technology: Matillion utilizes push-down ELT technology, which pushes transformations down to the data warehouse for efficient processing. Automation and scheduling: You can automate data pipelines and schedule them to run at specific times. Security and compliance: Matillion offers features like encryption and audit trails. The Need for Alternatives Why look for Matillion alternatives? Although Matillion is a good ETL tool, there are other options that might be better in certain scenarios. Its version control features are limited compared to some other software and the credit-based pricing model isn’t for everyone. It’s also not fully no-code, which might discourage non-technical users and require some learning. Pricing Matillion’s pricing structure, while flexible with different tiers catering to varying needs, might not align with budget constraints for some smaller-scale projects or startups. The credit-based model could become expensive if not managed efficiently, potentially making it less feasible for organizations with stringent financial boundaries. Support According to users on third-party review sites, Matillion adopts a more hands-off approach to customer support. The tutorials are also lacking detail. This increases the learning curve of the tool and time-to-insight. Look for vendors that offer robust documentation and high-quality support, highlighted by industry awards, while adopting an expensive software for sensitive tasks like data migration and ETL. Scope Another important feature of an ETL tool is its scope, like the number of in-built transformations and quality of integrations. Several other Matillion alternatives, for example, offer better Git Integration. For exceptionally large-scale projects or those requiring highly complex data transformations, Matillion’s performance might face challenges. While it’s robust, there are limitations in handling extensive data volumes or extremely intricate transformations efficiently. Top 10 Matillion Alternatives LIKE.TG LIKE.TG is an established solution with award-winning ETL/ELT capabilities and one of the best customer support teams in the market. It is trusted by many Fortune 500 companies and SMEs for their ETL initiatives. LIKE.TG streamlines data integration with a fully no-code approach, empowering business users to execute their data management tasks easily – while saving considerable resources. The pricing is also flexible where you pay only for the modules you use. Plus, LIKE.TG provides no-code unstructured data management, data warehouse building, and API management capabilities. These features come on top of its robust ETL/ELT engine. LIKE.TG’s key features include: No-code data pipeline builder with a drag-and-drop UI. A vast library of pre-built connectors. Built-in transformations for every major use-case. ETL and data mapping automation based on triggers and time intervals. Data quality checks and data profiling. Pushdown optimization. Advanced Git Integration features. Real-time data preview. Simplified collaboration features. No-code API Management. Here’s a high-level product overview of LIKE.TG: End-to-end No-code Data Management Looking for the best Matillion alternative? With LIKE.TG, get data extraction, transformation, integration, warehousing, and API and EDI management in a single platform. Download Your Free 14-dayTrial! Talend Talend Data Fabric is a comprehensive data management platform that aims to unify data integration, data quality, and data governance in a single, easy-to-use solution. It helps organizations break down data silos, improve data quality, and make trusted data available to users across the organization. It also enables users to handle complex data integration tasks across various systems Best Use Case: Talend is versatile and suitable for businesses requiring an open-source or hybrid approach to data integration. It can be an ideal solution for enterprises with diverse data sources and intricate transformation needs. Cons: It can be difficult to use with a steep learning curve. Its important features are locked behind an expensive premium tier. Informatica Informatica PowerCenter is a comprehensive data integration platform that allows businesses to extract, transform, and load data from various sources into target systems, ensuring data quality, consistency, and accessibility. Informatica’s comprehensive suite of tools excels in managing complex data environments, making it a go-to choice for large organizations dealing with vast volumes of structured and unstructured data across different systems. Best Use Case: Informatica is well-suited for large enterprises and industries with stringent regulatory compliance requirements. Its robustness lies in its ability to handle sensitive data and comply with complex data governance and security standards. Cons: It is expensive and might not be suitable for niche use cases. It can also be difficult to use, even for Informatica-certified professionals. SAP Data Services SAP Data Services is an enterprise-level data integration and transformation software offered by SAP. It serves as a comprehensive solution for data integration, data quality management, and data processing tasks within organizations. Best Use Case: SAP Data Services is an excellent fit for businesses heavily invested in SAP systems and enterprise applications. Its integration capabilities with SAP ecosystems are unparalleled, making it ideal for organizations seeking seamless ETL within their SAP landscape. Cons: Being an established solution from a large company, the cost is very high, especially for SMEs. It’s also more geared towards developers, leaving business users at a disadvantage. Additionally, error descriptions are very vague. AWS Glue AWS Glue is a fully managed ETL service provided by Amazon Web Services (AWS). It’s designed to make it easier for you to prepare and load your data for analytics and data-driven insights. Best Use Case: AWS Glue is well-suited for companies leveraging Amazon Web Services (AWS) extensively. Its native integration with AWS services makes it an excellent choice for businesses aiming to benefit from the cloud environment while staying within the AWS ecosystem. Cons: AWS Glue has limited connectivity to non-AWS technologies. Since it’s a serverless architecture, it can be expensive to handle. It also requires knowledge of Apache Spark. Google Cloud Dataflow Google Cloud Dataflow is a fully managed service provided by Google Cloud Platform for stream and batch processing of data. It allows you to design, deploy, and monitor data processing pipelines at scale. It’s built on Apache Beam, an open-source unified programming model for both batch and streaming data processing. Google Cloud Dataflow’s scalability and integration with Google Cloud Platform services make it a preferred choice for companies invested in GCP. Best Use Case: It’s ideal for real-time data processing and streaming. It is suitable for organizations requiring continuous, near real-time data analysis and transformation. Cons: Some users have found the technical support to be inadequate. Performing detailed transformations is also complex. Microsoft Azure Data Factory Azure Data Factory is Microsoft’s cloud-based data integration service that facilitates building, scheduling, and orchestrating complex data workflows. It offers a scalable and flexible platform for seamless data movement and transformation within the Microsoft Azure ecosystem. Best Use Case: It’s well-suited for organizations deeply integrated into the Microsoft ecosystem. It’s a good choice for businesses leveraging Microsoft Azure services and seeking seamless data movement and transformation within Azure environments. Cons: It also faces problems performing complex transformations and workflows. Like AWS Glue, it has limited connectivity with non-Azure services. The monitoring and logging capabilities are also lacking. Pentaho Pentaho is an open-source business intelligence tool that includes data integration, visualization, and analytics capabilities. Its open-source foundation, scalability, and ease of use make it a valuable tool for organizations of all sizes. Pentaho’s visual tools and community support make it a great fit for organizations aiming for quick deployment and ease of use without compromising on functionalities. Best Use Case: It’s particularly advantageous for small to mid-sized businesses looking for cost-effective yet powerful data integration solutions. Cons: Pentaho’s reporting features can be made better according to some users. Its web interface has also received criticism due to a lack of functionality. Some of Pentaho’s customers have also reported frequent time-out errors. Apache NiFi Apache NiFi is an open-source data integration tool that facilitates the automation of data flow between various systems. It provides a visual interface for users to design, control, and manage the movement of data in real-time. Originally developed by the United States National Security Agency (NSA), NiFi became an Apache Software Foundation project in 2014. Best Use Case: It excels in handling data flows and data routing scenarios, making it ideal for IoT (Internet of Things) environments, where it efficiently manages data streaming from numerous devices. Its visual interface and adaptability suit scenarios requiring dynamic and real-time data routing. Cons: Many users face difficulties managing a large number of flows. Apache NiFi also doesn’t efficiently process a large amount of small files. Alteryx Alteryx is a self-service data preparation and analytics platform, ideal for data analysts and business users. Its strength lies in its user-friendly drag-and-drop interface that allows you to perform complex data blending, cleaning, and analysis without extensive coding knowledge. Best Use Case: Alteryx is best suited for organizations seeking to empower business users to independently perform data transformations and analytics tasks. It is also a good option for self-service data preparation. Cons: Alteryx users must get a separate expensive server for automating pipelines. It also has a steep learning curve, and it lacks clarity in terms of error messages and debugging. LIKE.TG – The Best Way to ETL Selecting the right data integration solution can be overwhelming, especially given the multiple options available. It involves weighing factors such as product features, ease-of-adoption, total cost of ownership, and customer support, which takes a lot of time and research. Considering its importance, the choice of ETL tool can make or break an organization’s BI initiatives. With its robust features and support, LIKE.TG is one of the best Matillion alternatives in the market. It provides a very flexible up-front pricing structure. Users also receive full-support during the installation process and extensive product training, if needed. With LIKE.TG, you can also get: A data cleansing and data extraction module – fully no-code. A no-code data warehouse builder. A no-code API Management solution. Try LIKE.TG out now for yourself with a free 14-day trial and experience a simple way to ETL! Build Data Pipelines Effortlessly With LIKE.TG’s Automated Data Integration Solution Building and maintaining ETL/ELT pipelines does not have to be complex and time-consuming. Leverage LIKE.TG's 100% no-code solution for seamless data integration. Get Your Free Trial!
The Best Fivetran Alternatives in 2024
The Best Fivetran Alternatives in 2024
Fivetran is a low-code/no-code ELT (Extract, load and transform) solution that allows users to extract data from multiple sources and load it into the destination of their choice, such as a data warehouse. The fact that it focuses on data movement via ELT only, businesses with broader data integration and management requirements look for Fivetran alternatives. So, in this article, we will explore some of the best alternatives to Fivetran. But first, let’s get some basics out of the way. Fivetran Features Here are some of the key features of Fivetran: Built-in connectors for various files, applications, databases, and data warehouses SQL transformations supported through dbt core Pre-built data models Volume based pricing No-code setup Local data processing Take the first step to No-Code Data Management with LIKE.TG Whether you want to extract unstructured data in bulk, integrate data from disparate source, or build a data warehouse from scratch, LIKE.TG's 100% no-code platform empowers you to do it all. Download Trial Fivetran Limitations While Fivetran is a viable tool for basic ELT projects, it does come with some limitations when it comes to broader data integration projects, especially in large enterprises. Here are some of its limitations that prompt organizations to look for Fivetran alternatives: The first thing that you should know about Fivetran is that it is only meant for ELT. So, in case your data requires extensive transformation or cleaning, Fivetran is not the ideal solution. Fivetran might be a viable solution if your data is already in good shape, and you need to leverage the computing power of the destination system. Fivetran offers volume-based pricing and charges you based on monthly active rows (MARs). While this might be a good start for small enterprises, the costs can quickly go out of control. You need to keep a check on the usage since accurately predicting the incurred costs is a hassle. As far as the destinations are concerned, Fivetran supports data warehouses and databases, but it doesn’t support most data lakes. Fivetran is also not an ideal solution if you are looking for a complete enterprise-grade data management solution as it doesn’t support data governance or offer advanced capabilities to improve data quality. It also offers limited data transformation capabilities and that too through dbt core, which is an open source tool. While it enables you to conduct complex transformations in your destination through SQL statements, the constant switching between different interfaces means it’s not really a unified solution. 7 Best Fivetran Alternatives in 2024 Due to its inherent limitations, many businesses often seek Fivetran alternatives. We have listed some other data integration tools and platforms that can be a great replacement for Fivetran. 1. LIKE.TG LIKE.TG is a 100% no-code data management platform that has been designed with a focus on accessibility for business users. The platform is built on an industrial strength ETL/ELT engine that can easily process large volumes of data, delivering analysis-ready data for decision-making. With LIKE.TG, you get: A visual drag-and-drop interface that allows users to easily build data pipelines within minutes. AI-powered data extraction capabilities that can extract data from PDFs, text files, spreadsheets, and other unstructured data sources, for example, purchase orders and invoices. Built-in connectors for various file formats (Excel, JSON, Parquet, Avro, and more), databases (Amazon Redshift, Oracle, Netezza and more), Cloud storages (SharePoint, Blob storage and more) data warehouses (Snowflake, Amazon Redshift, etc.) and data lakes (Amazon S3 and Azure Data Lake). It also supports various applications natively as well as through its custom connectors. Various advanced transformations and functions that allow you to manipulate data however you like. All you need to do is just drag and drop the transformations in the data flow designer. AI-powered auto mapper that automatically maps fields from source to destination. Powerful data quality features that allow you to easily cleanse, de-duplicate and validate your data based on your business rules. Change data capture (CDC) for all relational databases in one platform. Workflow automation and process orchestration. Award-winning customer support. LIKE.TG also offers components for building a data warehouse from scratch, managing APIs, as well as EDI management. As far as pricing is concerned, LIKE.TG operates on a license-based pricing model, which means you only pay one time annually regardless of the volume of the data or the connectors you are using. It also provides full visibility into how much you will pay. Additionally, LIKE.TG offers a 14-day free trial so that you can see if it fits your use-case before you commit. Together, these features and offerings make LIKE.TG stand out from the rest of the Fivetran alternatives. Take the first step to No-Code Data Management with LIKE.TG Whether you want to extract unstructured data in bulk, integrate data from disparate source, or build a data warehouse from scratch, LIKE.TG's 100% no-code platform empowers you to do it all. Download Trial 2. Talend (acquired by Qlik) Talend, now acquired by Qlik, is a data integration platform. It’s known for its open-source version, Talend Open Studio, as well as its commercial offerings like Talend Data Integration and Talend Cloud. Here are some key features of Talend: Talend Open Studio is an open-source version that allows you to get started with ETL processes at no cost. It can be a viable solution if you work in a small business. However, being a free tool, Talend Open Studio has quite a lot of limitations. As far as the commercial license is concerned, Talend is on the pricier side. Talend includes features for data quality and governance, allowing you to address data quality issues during the ETL process. The tool comes with a broad set of connectors for various databases, cloud platforms, and applications. The platform provides a visual design interface for building data integration jobs. You can easily design and orchestrate complex workflows. Talend provides version control features, so you can manage and track changes to your data integration jobs over time. Users new to ETL tools or those without a strong technical background might find that the learning curve is rather steep. The tool’s extensive capabilities and features can be overwhelming for beginners, prompting them to look for Talend alternatives. 3. Stitch Data Next up in our list of Fivetran alternatives is Stitch that started in 2018 and was later acquired by Talend. It is a cloud-based ELT tool that is a better fit for small enterprises. Here are some key features of Stitch data: Stitch data is good for replicating data from databases and applications. The tool supports basic transformations but for more complex transformations, you need to use Talend, making the process less intuitive. Stitch supports various connectors for popular databases, SaaS applications, cloud platforms, and more. For connectors that are not supported by the tool, you can create custom integrations, but you need to be familiar with Singer, which can complicate the process for business users. It can automatically detect changes in source data schemas and adjust the destination schema accordingly. Stitch is designed to work with cloud-based data warehouses, and its compatibility might be limited if you’re using on-premises data storage solutions. As far as pricing is concerned, Stitch offers three types of data plans: the Standard plan at $100 for a monthly data processing capacity of 5 million rows, and it can scale up to $1250 for a capacity of 300 million rows, however you can still only connect to 1 destination. The Advanced plan costs $1,250/month for only 100 million rows and only 3 destinations. Finally, the Premium plan costs $2,500/month for a billion rows and only 5 destinations. 4. Matillion Matillion, a cloud-based data integration solution, comes in at fourth in our list of Fivetran alternatives. The platform is designed to run on popular cloud platforms such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). Here are some of the key features of the platform: It provides a low-code interface that allows data teams to build and orchestrate data pipelines. Unlike LIKE.TG, it’s not a truly no-code solution. The tool supports various connectors to popular databases, data warehouses and SaaS applications. It also offers version control, allowing you to keep track of all your ETL jobs. Another feature that Matillion offers is that you can save a list of values or variables and use them in another component. Matillion supports post load transformations. You can either create transformation components or you can use SQL statements, which can be tedious. Matillion also offers variable pricing. It offers three different packages: basic, advanced and enterprise costing $2, $2.5, and $2.75 per credit, respectively. And this is where it gets tricky to predict the actual cost that will be incurred. 5. Airbyte Airbyte is an open-source ELT tool that was launched in 2020. The fact that it’s open-source, make it one of the best Fivetran alternatives. Here are some key features of Airbyte: It has a wide range of connectors for sources and destinations including the popular data warehouses, data lakes and databases. What is different about Airbyte connectors is that they are open-source and users can customize them accordingly. However, the users must have a sound technical background. It also comes with a connector builder that allows users to build their own connectors, which is why most of the connectors have been contributed by the community. As Airbyte is an ELT tool, it doesn’t support any transformations. The only way users can transform data is through SQL or through deep integration with dbt. As far as pricing is concerned, Airbyte offers credit-based pricing. Credits are consumed based on volume. 6. Integrate.io Integrate.io is a cloud-based data integration tool with a focus on ETL and data warehouse integration. The company was founded in 2021 and is a result of the merger between Xplenty, FlyData, DreamFactory, and Intermix.io. It is a low-code platform that runs on Amazon Web services, which means it’s not the best solution for organizations that want to empower their businesses users and reduce reliance on IT. Here are some key features of integrate.io: It comes with a visual interface and various transformations such as sort, filter, join etc. The tool supports ELT, ETL, CDC as well as Reverse ETL. It also has inbuilt support for various databases, SaaS platforms, data warehouses, and BI tools. It offers an API generation tool that allows you to connect to data sources that don’t offer APIs. As far as the pricing is concerned, Integrate.io has a different pricing structure for each of its components. For example, there are three packages for ETL and Reverse ETL including starter, enterprise and professional. The starter package starts from $15000. The starting price for ELT and CDC is $159 per month for 5M rows. As for the API generation component, you need to contact the sales team for a custom quote. 7. Hevo Data Hevo Data, the last in our list of Fivetran alternatives, is another ETL/ELT tool that transfers data from source systems to destination. You can use the platform to collect data from various sources and send it to a data warehouse or a database. Here are some key features of Hevo Data: It supports various connectors to popular databases, data warehouses and SaaS applications. It includes 40+ free connectors. With Hevo Data, you can pre-load transformations through Python. The flexibility to execute transformation code for each event within the configured data pipelines. To perform these transformations, you need to edit the properties of the event object received as a parameter in the transform method, which can be complex, and, therefore, time-consuming. Take the first step to No-Code Data Management with LIKE.TG Whether you want to extract unstructured data in bulk, integrate data from disparate source, or build a data warehouse from scratch, LIKE.TG's 100% no-code platform empowers you to do it all. Download Trial Which is the Best Fivetran Alternative? The tool that you opt for depends on your use case and the size and budget of your company. If you are a small enterprise, then you could opt for a tool that offers variable pricing as it can be a viable option to get things going. However, if you are a large enterprise with broader data integration and management needs then you should opt for a complete data management solution such as LIKE.TG. The platform is packed with features and, most importantly, it is easy to use so you can get started with it immediately. LIKE.TG offers an annual license, making it easier to budget. Ready to try LIKE.TG? Download the 14-day free trial today.
Database Replication 101: Everything You Need To Know
Database Replication 101: Everything You Need To Know
Database replication involves making sure important data is replicated across multiple locations within a company. In the advanced digital age, businesses must take all measures to safeguard their data and ensure its availability at all times. Data availability is important for proactive decision-making and empowering other tech, such as AI. This is where database replication becomes a high priority. But what is database replication exactly? What does it involve, and what are the benefits of replicating databases? Let’s find out. What is database replication? Database replication is the process of creating and maintaining multiple copies of a database across different locations or servers. The main objective of replication is to improve data availability, distribute the workload, and enhance the overall performance of the database system. It also provides redundancy and fault tolerance by ensuring that data is replicated to multiple nodes, whether synchronously or asynchronously. Database replication plays a crucial role in modern data management systems and strategies. It is a fundamental technique used by organizations to ensure data integrity, reliability, and accessibility. It simplifies access to data across multiple teams, and, by making copies, it protects data from tampering and destruction. Database replication is an ongoing process. Continuous replication ensures that changes to the primary database are promptly propagated to replicas, guaranteeing up-to-date data globally. It allows organizations to add new replicas and accommodate evolving schemas. Ongoing replication also facilitates automatic failover and recovery, ensuring seamless transitions during primary database failures. Difference between Data Replication vs Database Replication Before diving further into database replication, it’s important to understand the distinction between data replication and database replication. Data replication refers to copying specific data from one storage device to another, often for backup purposes. This process ensures that in the event of a hardware failure or data loss, the replicated data can be used to restore the original data. On the other hand, database replication involves replicating an entire database, including its schema, tables, and stored procedures, to multiple servers.. Unlike data replication, which focuses solely on copying data, database replication aims to create identical copies of the entire database structure and its contents. Naturally, database replication involves more complexity and intricacies compared to simple data replication. It requires careful consideration of factors such as data consistency, synchronization, and conflict resolution.. Database Replication vs. Mirroring Database replication and mirroring are techniques used to create redundant copies of a database. However, there are some key differences between them. Database replication involves creating multiple copies of a database. As mentioned previously, it distributes the workload and improves performance by allowing applications and users to access data from the nearest replica. The clear advantage of database replication over mirroring lies in the flexibility it offers in terms of data distribution and configuration options. It offers the ability to selectively replicate specific objects or subsets of data within a database. This feature provides more granularity and control over what data is replicated, allowing users to tailor the replication process to meet specific needs.. On the other hand, mirroring involves creating an exact copy of the database on another server, known as the mirror server. The mirror server remains synchronized with the primary server through continuous data transfer. In the event of a failure on the primary server, the mirror server can take over seamlessly. One thing to keep in mind is that while mirroring “mirrors” the database, it cannot be queried unless snapshots are created. Why do Organizations Replicate Databases? One of the key benefits of database replication is improved data availability. With multiple copies of the database spread across different locations, or servers, organizations can ensure that the data is always accessible, even in the event of a server failure or network outage. This high availability of data is essential for real-time access to up-to-date information. Furthermore, database replication helps distribute the workload among multiple nodes, resulting in improved performance. By spreading the read and write operations across different replicas, organizations can handle a higher number of concurrent requests, reducing the chances of bottlenecks and improving response times. The distributed nature of replication also enables organizations to scale their databases horizontally by adding more replicas as the workload increases. Database replication also plays a vital role in disaster recovery strategies. By having replicated copies of the database in different geographical locations, organizations can recover from disasters such as natural calamities, hardware failures, or human errors. In the event of a disaster, the replicated database can be quickly activated, ensuring minimal downtime and data loss. How does database replication work? Database replication works by employing a set of techniques to copy and synchronize data across multiple databases or servers. Change Data Capture (CDC) is one such technique. It captures changes in the source database and updates the replica in real-time. In general, replication involves a primary database that serves as the source of truth and one or more replicas that maintain copies of the primary database. When a change occurs in the primary database, it is captured by the replication mechanism and propagated to the replicas. This ensures that the data in the replicas is consistent with the primary database. Types of Database Replication Full-table Replication Full-table replication replicates entire tables from a source database to one or more replica databases. In this approach, any changes made to the source table, including inserts, updates, and deletes, are replicated entirely to the corresponding table(s) in the replica database(s). Full-table replication is straightforward and ensures that the replica contains an exact copy of the source table at any given point in time. However, it may result in higher data transfer and storage requirements, especially when dealing with large tables or when only a small portion of the data has changed. This method is commonly contrasted with more granular approaches, such as CDC, where only the modified data is replicated, leading to more efficient use of resources. Key-Based Incremental Replication In this type of database replication strategy, changes to a database are identified and replicated based on specific key values within the data. Instead of replicating entire tables, key-based incremental replication selectively captures and replicates only the rows that have been inserted, updated, or deleted, based on certain key columns or fields. Key-based incremental replication is particularly useful for minimizing data transfer and improving efficiency in scenarios where only a subset of data changes frequently. Log-Based Replication Log-based replication relies on capturing and replicating changes directly from the transaction log (or database log) of the source database. Instead of monitoring and tracking individual data modifications (as in key-based or full-table replication), log-based replication extracts the changes recorded in the database’s transaction log, which is a sequential record of all database transactions. Synchronous Replication Synchronous replication ensures that all changes made to the database are immediately replicated to all replicas before the transaction is considered complete. While it guarantees data consistency, it may introduce latency as the transaction has to wait for the replication process to finish. Asynchronous Replication Asynchronous database replication is used to copy and synchronize data between databases in a way that doesn’t require the primary database to wait for the replica to acknowledge receipt of the data changes. In this scenario, the replication process doesn’t happen in real-time or synchronously with each transaction on the primary database. Instead, changes are transmitted and applied to the replica at a delay, often referred to as “replication lag”. Master-slave Replication In master-slave replication, also called Single Leader Replication, there is a single primary database, known as the master, which processes write operations. The replicas, known as slaves, receive the changes from the master and update their data accordingly. This technique is widely used in scenarios where read scalability and fault tolerance are important. Master-master Replication Master-master replication, also known as bi-directional replication, allows both databases to act as the primary database and accept write operations. Changes made in one database are replicated to the other, ensuring that both databases are in sync. This technique provides better fault tolerance and enables load balancing between databases. Snapshot Replication Snapshot replication is a type of database replication where a copy of the entire database is taken at a specific point in time and then transferred to the replicas. This initial snapshot is then followed by incremental updates to keep the replicas synchronized with the primary database. Snapshot replication is commonly used when the data changes infrequently or when the replicas are located in remote locations with limited bandwidth. Transactional Replication Transactional replication is a type of database replication that captures and propagates individual transactions from the primary database to the replicas. This means that every change made to the primary database, such as insertions, updates, or deletions, is replicated to the replicas in the same order they occurred. Transactional replication is often used in scenarios where data consistency and low latency are critical, such as in financial systems or real-time applications. Merge Replication Merge replication is a type of database replication that allows multiple replicas to independently modify the data and then merge the changes back to the primary database. This type of replication is commonly used in scenarios where the replicas are frequently disconnected from the network or when conflicts between changes made at different replicas need to be resolved. Merge replication requires a more complex conflict resolution mechanism to ensure data integrity. Peer-to-Peer Replication Peer-to-peer replication, also known as multi-master replication, is a type of database replication where each replica can act as both a source and a target for data changes. This means that changes made at any replica are propagated to all other replicas in the network. Peer-to-peer replication is often used in distributed systems where multiple replicas need to be updated simultaneously and where high availability and scalability are essential. Common Database Replication Challenges Implementing database replication comes with its own set of challenges. It’s important to factor in these challenges to ensure smooth and effective database replication: Data consistency: Ensuring data consistency across replicas can be challenging, especially in scenarios where data changes frequently. Synchronizing and propagating changes requires sophisticated algorithms and techniques to avoid conflicts and maintain consistency. Replication lag: As replication often involves propagating changes to remote replicas, there can be a slight delay between the primary database and the replicas. Minimizing replication lag may be a high priority, especially in scenarios where real-time data is critical. Using synchronous database replication can help keep replication delays to a minimum. Network latency: Replicating data across geographically distributed locations can be impacted by network latency. Ensuring efficient data transfer and minimizing latency becomes criticalto maintain a responsive and reliable replication system. Scalability: As the volume of data and the number of transactions increase, ensuring the scalability of the replication system becomes a challenge. Scaling to accommodate a growing workload, like during a holiday sale, while maintaining performance and responsiveness is a delicate balance. Conflict resolution: When concurrent updates happen on both the primary and replica databases, a mechanism is needed to determine which update prevails. Choosing the wrong strategy can lead to lost data or corrupted information. How to evaluate modern Database Replication Platforms? With numerous database replication platforms available in the market, choosing the right one requires due diligence. Here are some key factors to consider when evaluating modern database replication platforms: Performance and scalability: Assess the platform’s ability to handle the workload and scale as your data grows. Look for features such as load balancing, data sharding, and automatic failover. Latency and Replication lag: Assess the platform’s ability to minimize replication lag, especially if your use case requires real-time or near-real-time data synchronization. Look for features that enable monitoring and management of replication lag. Data consistency and integrity: Ensure that the database replication platform provides mechanisms to maintain data consistency and integrity across replicas, such as conflict resolution, transactional guarantees, and data validation. Monitoring and management: Consider the ease of monitoring and managing the replication process. A good database replication solution provides functionalities like real-time monitoring, performance metrics, and intuitive management interfaces to streamline the process. Integration and compatibility: Check if the platform supports integration with your existing database systems and applications. Evaluate compatibility with different database management systems and programming languages. No-code tools, like LIKE.TG, can integrate with a range of databases, ensuring a complete data management process. By evaluating these factors, organizations can make an informed decision and select a modern and efficient database replication tool tailored to their unique requirements. Conclusion Database replication plays a crucial role in ensuring data availability, performance, and fault tolerance for organizations of all sizes. Understanding the concepts and techniques associated with database replication is essential for building resilient and scalable data systems. Implementing a robust database replication solution and choosing the right replication platform, enables you to deliver high data availability, keeping it ready to meet your ever-growing business needs. Make Database Replication Easy and Fast Streamline and automate the entire database replication process – without using any code! Centerprise does it all for you. Give it a try – 14 days free!
Top 6 Mulesoft Alternatives & Competitors in 2024
Top 6 Mulesoft Alternatives & Competitors in 2024
ETL platforms play a pivotal role in the seamless functioning of modern businesses, enabling the interconnection of various applications, data sources, and systems. MuleSoft has long been a prominent player in the integration platform arena, renowned for its powerful integration capabilities. However, as the technological landscape continues to diversify in 2024, businesses are exploring MuleSoft alternatives that cater to their unique needs and requirements. Mulesoft and Its Key Features MuleSoft provides a unified data integration platform for connecting applications, data, and devices on-premises and in the cloud. Built on Java, its Anypoint Platform acts as a comprehensive solution for API management, design, monitoring, and analytics. Some of Mulesoft’s key features include: API-Led Connectivity: Mulesoft facilitates the creation, management, and scaling of APIs, allowing organizations to improve connectivity with applications. Through its API-led approach, Mulesoft emphasizes modularity and reusability, simplifying the construction and upkeep of integrations. Anypoint Platform: Serving as a centralized hub, the Anypoint Platform allows for the design, construction, and management of APIs, integrations, and applications. Organizations can collaborate, streamline development processes, and gain insights into their integration landscape. Automated Data Mapping: Anypoint DataGraph by Mulesoft supports automatic data mapping, ensuring precise data synchronization. Error Handling and Monitoring: Mulesoft provides error handling and monitoring capabilities for quick issue identification and resolution. Real-time monitoring and alerting allow organizations to ensure the reliability and performance of their integrations. Limitations: Why Should You Consider a Mulesoft Alternative? Here are some potential reasons why businesses consider Mulesoft alternatives: Steep Learning Curve: MuleSoft has a steep learning curve, and its Anypoint Studio, which is used for designing Mule applications, may require training for developers who are new to the platform. Dependency on Skilled Developers: Requires an experienced MuleSoft developer with a Java background in the team. Limited Design Environment Support: Interaction with MuleSoft support directly from the design environment is currently unavailable. Customer support: MuleSoft offers different levels of customer support based on the subscription or licensing tiers, which means not all customers get 24/7 support and dedicated support engineers. Also, support hours and number of incidents supported are also dependent on the support tier purchased. Shortcomings in Complete Data Management: While MuleSoft excels in integration and connectivity, it falls short of being an end-to-end data management platform. Notably, MuleSoft lacks built-in capabilities for AI-powered data extraction and the direct construction of data warehouses. Mulesoft Pricing MuleSoft’s Anypoint Platform is an integration tool with a notably high cost, making it one of the more expensive options in the market. The pricing structure is linked to the volume of data being extracted, loaded, and transformed, resulting in monthly costs that are challenging to forecast. The Anypoint platform from MuleSoft features three pricing tiers—gold, platinum, and titanium—each offering distinct processing capabilities, functionality levels, and corresponding pricing. The cost associated with each tier is determined by the processing power required for data extraction and loading, increasing with growing API and integration requirements. Top 6 Mulesoft Alternatives 1. LIKE.TG LIKE.TG is an enterprise-grade unified end-to-end data management platform that enables organizations to build automated data pipelines easily in a no-code environment. With its extensive library of connectors, built-in data transformations, and data quality and security features, LIKE.TG stands out as one of the best alternatives to Mulesoft. Key Features: Unified platform for AI-powered data extraction, preparation, integration, warehousing, edi mapping and processing, and API lifecycle management. Supports a broad range of connectors for popular databases, data warehouses, and file formats, facilitating seamless integration into the ETL/ELT process. Build API-based connectors for any integration apart from various native connectors. Extensive library of pre-built records and set-level transformations. Provides robust data profiling and quality features. Provides workflow automation, CDC, real-time data preview, and parallel processing Pricing: Fair pricing structure with quote available on request. Avail a 14-day free trial to experience the solution firsthand. 2. Dell Boomi Dell Boomi is a cloud-based integration platform encompassing application and data integration, API management, and master data management, among other data management capabilities. Its visual interface and pre-built connectors allow for rapid integration. Key Features: Drag-and-drop user interface. Repository of pre-built integration processes, connectors, and reusable assets. Support for various integration patterns such as event-driven web services, batch, streaming, and ETL integration. Unified reporting console for streamlined monitoring. API-centric platform allowing the creation of low-code applications. Pricing Structure: Choose from 4 pricing plans – Professional, ProPlus, Enterprise, and Enterprise Plus – each tailored to cover specific features and different levels of customer support. 3. IBM App Connect IBM App Connect is a cloud-based Integration Platform as a Service (iPaaS) tool that allows seamless connections among various software applications such as SaaS, ERPs, CRMs, HRMs, and data stores. It has AI capabilities that simplify the process of mapping and transforming data. Additionally, IBM’s dashboard and integrated management tools allow users to oversee and control integrations, ensuring data integrity and security. Key Features: No-code user interface. AI-driven connectors, and customizable templates. Many deployment options, including on-premises, in-cloud, and hybrid environments. Support for establishing automated CI/CD pipelines for continuous integration and delivery. Pricing: Enterprise Integration Software pricing is available upon request. 4. SnapLogic SnapLogic offers a low-code/no-code cloud-based integration platform that caters to both application and data integration needs. The platform provides a range of pre-built connectors (known as Snaps) and comprehensive end-to-end integration templates tailored for various common business processes. Its feature set encompasses data automation and integration functions, allowing the efficient delivery of data to data lakes and cloud data warehouses through visual ETL and ELT processes. Key Features: Data streaming architecture. AI-powered integration assistant for constructing workflows and pipelines. Equipped with pre-built Snaps for connecting to a wide array of common systems such as ERPs, CRMs, databases, IoT devices, among others, with the additional capability of creating custom Snaps through an SDK. Pricing: The pricing details are available upon request. 5. Jitterbit Jitterbit’s Harmony is a low-code iPaaS solution designed to connect data, applications, and business processes, whether on-premises or in the cloud. Functioning as a cloud-native integration platform, it automates workflows and undertakes comprehensive API lifecycle management tasks while upholding enterprise-grade security and governance. Key Features: Ready-made recipes, process templates, and connectors featuring reusable integration components Compatibility with hybrid environments, including SaaS, legacy systems, and on-premise setups Developer-friendly platform for API creation, publication, execution, and analysis Pricing: Jitterbit Harmony offers Standard, Professional, and Enterprise pricing plans, tailored based on features, connectivity, API platform, and support and training. 6. Informatica Informatica Integration Cloud offers a comprehensive suite of integration solutions, including data integration, application integration, and API management. With its user-friendly interface and extensive connectivity options, Informatica poses a strong alternative to Mulesoft. Informatica supports connectivity to a broad range of data sources and targets, including databases (both relational and non-relational), applications, cloud platforms, and more. This enables organizations to integrate data from diverse sources and formats. Key Features: Data transformation, allowing users to cleanse, enrich, and transform data during the integration process. Workflow management system Metadata Management for data lineage, and impact analysis Data profiling, cleansing, and standardization capabilities. Pricing: Consumption-based pricing. Quote available upon request Related: Learn about the best Informatica Alternatives for ETL/ELT Why is LIKE.TG the Best Mulesoft Alternative? LIKE.TG stands out as a superior alternative to Mulesoft due to its distinct flexibility, ease of use, and cost-effectiveness advantages. LIKE.TG offers a more intuitive and user-friendly interface, allowing organizations to streamline their integration processes without the need for extensive technical expertise. Its agile and adaptable architecture enables seamless integration with various systems and applications, facilitating quicker implementation and reducing time-to-market. While Mulesoft employs a tiered customer support model, wherein different plans dictate the level of assistance users receive, LIKE.TG is known for its award-winning customer support. Mulesoft’s approach may limit accessibility for users on lower-tier plans, potentially impacting the quality and speed of support they receive. On the other hand, Asters offers exceptional customer support and assistance through a ticket system, responsive email support, live chat for real-time resolutions, prompt phone support, and comprehensive documentation. LIKE.TG also has its Data Academy for training and a collaborative community forum. This diverse range of support channels ensures users have efficient access to help across different needs and preferences. So what are you waiting for? Try LIKE.TG’s powerful data management solution today to extract, transform, secure, streamline, and synchronize data effortlessly. Sign up for a demo or a 14-day free trial now! LIKE.TG does it all – but better! Enjoy increased flexibility, award-winning customer support and a highly user-friendly interface – all in a reasonable price. Book FREE Demo Today!
Delivering Personalized Experiences with a Single Customer View
Delivering Personalized Experiences with a Single Customer View
Every interaction a customer has with a business, be it an online purchase, a visit to a physical store, a customer service call, or a social media engagement, is a valuable piece of a larger puzzle. Individually, these pieces provide a fragmented understanding of the customer’s story. But the true value lies in assembling these pieces together to reveal the complete picture. A Single Customer View (SCV) is a consolidated, holistic view of each customer which integrates data from various touchpoints. It’s the key to unlocking the full potential of customer data, driving effective customer engagement, and maintaining a competitive edge in an increasingly customer-centric market. What is a Single Customer View? A Single Customer View (SCV) is a comprehensive view of customer data across all interactions and touchpoints with a business or organization. It brings together information from various sources, channels, and departments within an organization to create a cohesive and accurate profile of an individual customer. The primary objective of a Single Customer View is to provide businesses with a complete understanding of their customers’ needs, preferences, and behaviors. This enables businesses to deliver personalized customer experiences, improve customer satisfaction, and enhance customer loyalty. Furthermore, an SCV aids in making informed business decisions, optimizing marketing strategies, and identifying opportunities for cross-selling and up-selling. Essentially, SCV is creating a unified and centralized snapshot of a customer’s interactions with a company. Types of Customer Data Collected in a Single Customer View Customer data comes from diverse sources, each providing unique insights into customer interactions and behaviors. The consolidation of these key data sources from various channels contributes to a comprehensive understanding of individual customers. The key types of customer data typically include: Transactional Data: Information about the customer’s purchases, transactions, and order history, such as product details, quantity, price, and date of purchase. This data helps businesses understand what products or services the customer has bought and their spending patterns. Interaction Data: Details about the customer’s interactions with the business across different channels. This may include website visits, social media interactions, emails, and other forms of engagement. Understanding how a customer interacts with the company helps tailor communication and marketing strategies. Demographic Information: Basic personal details such as the customer’s name, address, contact information, age, gender, and other relevant demographic data. This information provides a foundational understanding of who the customer is. Preferences and Behavior: Insights into the customer’s preferences, behaviors, and choices. This data may include product preferences, communication channels, and specific interests. Understanding customer preferences enables businesses to offer more personalized experiences. Customer Service History: Records of the customer’s interactions with customer support, including inquiries, issues raised, and resolutions provided. This data helps improve customer service and ensures a consistent and positive experience. Feedback and Reviews: Information on customer opinions, including feedback surveys, ratings, and reviews. This data may include comments, ratings on a scale, and testimonials. It is valuable for sentiment analysis, identifying areas for improvement, and shaping future interactions. Marketing Responses: Data on how customers respond to marketing efforts, including metrics like open rates for emails, click-through rates on advertisements, and conversion rates from promotional campaigns. Understanding how customers engage with marketing efforts helps refine future campaigns for better effectiveness. Social Media Data: Insights from the customer’s social media presence include data such as the number of followers, engagement metrics (likes, shares, comments), and information from linked social media profiles. This provides insights into the customer’s online presence and can be valuable for targeted marketing and engagement strategies. Benefits of Single Customer View Building a SCV transforms the way organizations operate, reducing costs, saving time, and elevating profitability. Let’s explore how SCV streamlines processes and enhances outcomes for the benefit of businesses and all stakeholders involved. Personalized and Targeted Marketing: A 360-degree customer view, enriched with insights into preferences, behaviors, and historical interactions, empowers marketers to create highly personalized campaigns. By segmenting customers based on specific criteria and updating profiles in real-time, businesses tailor content to meet unique needs. Customers are more likely to respond positively to messaging that resonates with their specific preferences, contributing to overall profitability, as affirmed by 90% of top marketers. Improved Audience Segmentation: By consolidating data from diverse sources into a centralized repository, SCV creates a comprehensive and up-to-date profile for each customer. This 360-degree customer view allows businesses to categorize their customer base into distinct segments based on various criteria such as demographics, behavior, and preferences. Marketers can leverage this segmentation to create more focused and relevant campaigns for specific customer segments. Precision in targeting ensures that messages reach the right audience, optimizing marketing spend and improving overall effectiveness of marketing efforts. Enhanced Cross-Sell and Upsell Opportunities: The ability to identify and capitalize on cross-sell and upsell opportunities is a valuable outcome of a unified view of a customer’s interactions, purchases, and preferences. By understanding the customer’s history, businesses can strategically recommend products that the customer typically purchases together, leading to increased average transaction values. Leveraging insights gained from customer history for cross-selling and upselling contributes to maximizing the lifetime value of each customer, as businesses can tailor their offerings based on a comprehensive understanding of individual customer needs. Proactive Issue Resolution: A comprehensive customer view equips customer support teams with a holistic perspective of a customer’s history and interactions across channels. This insight allows organizations to identify potential issues before they escalate and take preemptive measures to address concerns. Anticipating customer needs and resolving issues promptly enhances overall customer satisfaction. Quick and proactive issue resolution mitigates potential negative experiences and contributes to positive brand perception, fostering customer loyalty and retention. Customer Journey Optimization: Understanding the complete customer journey is essential for effective marketing. SCV provides insights into every touchpoint and interaction a customer has with the brand. Marketers can use this information to map out and optimize the entire customer journey, ensuring a seamless and engaging experience. This optimization contributes to increased customer satisfaction and loyalty as customers move smoothly through each phase of their interactions with the brand. How to Create a Unified Customer View The following steps outline the process of creating a unified customer view, providing a roadmap for businesses to effectively consolidate and leverage their customer data. Each step plays a critical role in ensuring the accuracy, completeness, and usability of the customer profile. Data Collection: The first step is data collection, which involves gathering customer data from various sources. These sources could include sales records, website interactions, customer service communications, and customer surveys. The goal is to capture a wide range of data that reflects all aspects of the customer’s interactions and experiences with your business. Data Integration: The next step involves consolidating data from different sources and channels into a single source of truth. The aim of data integration is to create a unified, coherent set of data that provides a comprehensive view of each customer. This process may involve cleansing data to remove errors or inconsistencies and transforming data to convert it into a common format that can be easily analyzed and interpreted. Identity Resolution: Identity resolution refers to linking various identifiers like email addresses or phone numbers to create a singular customer profile. This process ensures that data from different interactions is correctly attributed to the same customer, providing a comprehensive, rather than disjointed view of their behavior. The goal is to ensure that all data points related to a single customer are connected, providing a complete picture of that customer’s interactions with your business. Create a Centralized Customer Database: This step involves establishing a centralized repository or database for storing unified customer data. Various platforms can be leveraged for this purpose, including traditional relational databases, modern NoSQL databases, data warehouses, or cloud-based storage solutions. The choice of platform depends on factors such as data volume, real-time processing needs, security requirements, and budget. It is important to ensure that the database’s structure facilitates easy access and efficient data analysis. Share Data Across the Organization: The final step is to share the data across the organization in a secure and compliant manner. This involves making the central customer data hub accessible to all relevant departments within your business, such as sales, marketing, customer service, and product development. By having access to the unified customer view, teams can gain a better understanding of the customers. This helps them to tailor their strategies based on the insights gained from the data and work together to provide a consistent and personalized customer experience. Conclusion As enterprises navigate through ever-evolving customer needs and preferences, the importance of building a SCV becomes increasingly evident. It serves as a strategic tool, consolidating data from various touchpoints to provide a summary of each customer’s journey. This holistic understanding enables businesses to create experiences that resonate with customers, making them feel valued and understood. In this context, solutions like LIKE.TG, with its advanced data integration and management capabilities, are instrumental. It aids in creating an effective SCV, allowing businesses to seamlessly consolidate and analyze customer data. This empowers businesses to deliver personalized experiences, fostering customer loyalty and driving growth. Download our eBook now and take a step towards a customer-centric approach.
Your Introduction to Marketing Data Analytics
Your Introduction to Marketing Data Analytics
Did you know that leaders at high-performing companies are 57% more likely to adjust long-term strategies based on data and analytics than their peers at low and average performing companies? It’s not just about numbers; it’s about understanding your audience and making decisions that resonate with them. Your CRM, SaaS applications, ERP systems, and other digital assets contain a wealth of insights. Every click, view, and interaction tell a story about your audience and are full of valuable insights. That’s where marketing data analytics comes into play. What is Marketing Data Analytics, and Why is it Important? Simply put, “marketing data analytics” is the process of collecting, analyzing, and interpreting data related to your marketing efforts. This data includes everything from website traffic and social media engagement to email campaign performance. Why does it matter? Well, marketing analytics, fueled by data collected from diverse sources plays a crucial role in optimizing marketing strategies. By employing smart data analysis tools and models, you can extract actionable insights from this data. This approach allows you to: make data-driven decisions. refine targeting strategies. allocate resources efficiently. ultimately enhance the overall impact of marketing campaigns. Moreover, marketing analytics also makes it easy to understand your audience. No more shooting in the dark; you’ll know which channels deliver the best results, allowing you to allocate resources wisely and optimize your marketing budget. Related: Learn about data analytics as a whole. How to Use Data Analytics to Maximize Marketing ROI Here’s how you can leverage marketing data analytics to maximize your ROI: Understanding Customer Behavior Marketing data analytics provides a deep dive into customer behavior. You can track website interactions, analyze click-through rates, and understand the customer journey. This insight helps tailor messaging and offerings to align with customer preferences. For example, you can see what customers click on most—maybe a particular product category—on your website. Knowing this, you can tweak your messages and improve the display of related products to match what they like. This will increase engagement and satisfaction, optimizing conversions. Personalized Marketing Campaigns Gone are the days of generic mass marketing. With analytics, you can create personalized campaigns based on customer demographics, preferences, and past interactions. This approach enhances the customer experience and significantly boosts the chances of conversion. In retail, analytics can tap into customer demographics, past interactions, and preferences to craft personalized campaigns. You can track what categories customers have demonstrated interest in and showcase new arrivals in those categories online. This strategy enhances their experience and boosts the chances of conversion. Here’s one example: Amazon utilizes the Collaborative Filtering Engine (CFE), a specialized software for personalized recommendations, following behavioral analytics principles and contributing to 35% of annual sales on the Amazon Web Store. Predictive Analytics for Planning Predictive analytics uses historical data to forecast future trends, helping you stay ahead of the curve and plan your marketing strategies accordingly. This foresight allows you to allocate resources efficiently, plan inventory, and optimize marketing well in advance. Again, Amazon is on top of its analytics game. The company recently patented a cutting-edge predictive ordering technology, allowing them to order desired products on behalf of customers before actual purchases. This showcases the remarkable advancement of their predictive AI in anticipating consumer preferences. Optimizing Ad Spend Marketing data analytics gives you a clear picture of which channels are driving the most engagement and conversions. This information empowers you to optimize your ad spend by focusing on the most effective channels. For example, an ad performing well on Instagram may not deliver equivalent results on Facebook, impacted by audience demographics and content format within each platform. A robust marketing analytics pipeline consolidates these diverse data points, providing valuable insights for optimized targeting, content tailoring, and improved ad performance. Real-time Campaign Monitoring In digital marketing, real-time monitoring tracks campaign performance as it happens, enabling you to make quick adjustments to capitalize on what’s working and rectify what’s not. Real-time monitoring will tell that a particular ad variant is generating high engagement, enabling you to decide upon allocating more budget to that specific element for immediate impact. By leveraging these strategies, you’ll not just gather data but transform it into actionable insights that drive higher conversion rates. Important Marketing Data Analytics Metrics Metric Description Example Customer Acquisition Cost (CAC) Calculate the cost of acquiring a new customer. $800 spent on marketing, acquiring 40 customers, CAC = $20. Churn Rate Measure the rate at which customers stop doing business. Start with 2500 customers, lose 1250 in a month, Churn Rate = 50%. Cart Abandonment Rate Track the number of customers who abandon their online shopping carts. Out of 1200 initiated sales, 840 were abandoned, Abandonment Rate = 70%. Customer Lifetime Value (CLV) Measure the total value a customer is expected to bring over their relationship. The customer purchases $120 products 4 times a year for 2 years, CLV = $960. Brand Mentions Monitor the frequency of brand mentions on various platforms. Count mentions in social media, news articles, and product reviews. Impression Share Quantify the brand’s performance on a channel compared to its potential audience. For 4800 ad impressions out of 10000 potential, Impression Share = 48%. Customer Satisfaction (CSAT) Gauge average customer satisfaction through ratings. 240 out of 1200 customers rated 4 or 5, CSAT = 20%. Customer Effort Score (CES) Measure how much effort customers put forth in their interactions. 480 responses with a sum of 2160, CES = 4.5. Bounce Rate Calculate the ratio of visitors who leave a page without further engagement. 720 of 1800 visitors leave, Bounce Rate = 40%. Time Spent on Site Observe the duration of site visits to evaluate engagement. Users spend an average of 15 seconds, indicating a need for content evaluation. Return on Investment (ROI) Measure the efficiency of a marketing campaign by dividing profit by cost. $1200 spent, $600 profit, ROI = 50%. Email Open Rate Determine the proportion of recipients who opened an email. 3600 opened out of 6000, Email Open Rate = 60%. Click-Through Rate (CTR) Evaluate campaign performance across various channels. 24 clicks out of 1200 impressions, CTR = 2%. Cost per Lead Calculate the cost to attract potential customer attention. $600 spent to acquire 12 leads, Cost per Lead = $50. Repurchase Ratio Provide insight into the number of customers making repeated purchases. 120 repurchases out of 1200 customers, Repurchase Ratio = 10%. Return on Advertising Spend (ROAS) Calculate revenue generated for every dollar spent on PPC advertising. $1200 spent, $2400 revenue, ROAS = 2.0. Several additional metrics can help you determine the performance of your website, such as: Web Traffic: Track volume and source of visits to assess targeted marketing success. Mobile Traffic: Monitor the number of users accessing the site through mobile devices. Screen Flow: Chart a user’s journey around the website to optimize the user experience. Unique Visitors: Measure individuals who accessed the website within a specified time. Referral Traffic: Indicate the source of website traffic to evaluate marketing strategy effectiveness. These extra metrics help you understand how users interact with your website. As a result, you can improve the site, enhance user experience, and assess the effectiveness of your marketing strategies. Final Word Marketing data analytics isn’t a luxury; it’s a necessity to get good results. Leveraging timely insights allows you to transform your marketing strategies from guesswork to precision. But how do you gather all of this customer data? You have to first collect the necessary customer data before using it for analysis. You can either do it manually through coding, or you can use dedicated no-code data integration tools. These integration tools connect to your CRM, ERP, and OLTP system to extract customer data and consolidate it into a central repository. These tools also allow you to automate the entire data collection process. Learn more about integrating data and how LIKE.TG’s Data Pipeline Builder helps companies combine their data seamlessly! Try our ETL tool for free with a 14 day trial!
The Change Data Capture (CDC) Guide for PostgreSQL
The Change Data Capture (CDC) Guide for PostgreSQL
This article serves as a comprehensive guide to change data capture (CDC) in PostgreSQL, also known as Postgres. It will take you through the different ways of implementing Postgres CDC, including the pros and cons, as well as an automated alternative to all the manual methods. It will also touch upon the importance of PostgreSQL CDC. Before we start, let’s get some basics out of the way. What is PostgreSQL? PostgreSQL is an open-source relational database management system (RDBMS). Its versatility allows for its usage both as a database and as a data warehouse when needed. PostgreSQL is also completely free, and its users consistently enjoy extensive open-source development and reliable support. These are some of the major reasons for its impressive longevity—PostgreSQL has been around for over two decades and continues to rank among the most widely used relational databases for data management today. Features and Applications of PostgreSQL Besides being free, PostgreSQL has also earned a great reputation for its adaptability and extensibility. It integrates seamlessly with your existing systems and adheres to SQL standards, so you know what to expect. With built-in support for change data capture, Postgres provides a robust mechanism for tracking and capturing changes to the database. It is ACID-compliant, highly secure, and capably handles processing faults, so you can count on data validity. It supports both JSON and SQL queries. As a relational database, PostgreSQL stores data elements in the form of tables where the rows are also called tuples, and each tuple is identified with a unique key. The columns store the attributes for each corresponding data element. These features make PostgreSQL the right choice for many applications, a few of which include: Transactional Database: When you frequently need quick access to information to use in a product or an application, PostgreSQL is the right choice of database since its relational structure fetches relevant data at high speeds. Data Warehousing: A database works well for transactional data operations but not for analysis, and the opposite is true for a data warehouse. The two complement each other so you can leverage your data more easily. PostgreSQL’s compatibility with Business Intelligence tools makes it a practical option for fulfilling your data mining, analytics, and BI requirements. Location-Based Services: Using the PostGIS extension, you can use PostgreSQL to store, index, and query geospatial data as needed. This makes it a smart choice for location-based services and Geographic Information Systems (GIS). OLTP Transactions: PostgreSQL is commonly used for Online Transaction Processing (OLTP) transactions in many industries, including e-commerce (online purchases and stock updates), banking (funds transfers, ATM withdrawals, and balance checks), sales (retail transactions, invoice generation, and loyalty points), and services (booking appointments, service updates, and payments for services rendered). Why Do You Need Postgres CDC? Let’s say you require the most up-to-date data for reporting purposes right now, except you cannot have it yet since the next sync is scheduled for hours from now. Manual sync is one option, but if yours is a massive enterprise dealing with vast volumes of data, batch processing can quickly become a hurdle. It can lead to mistakes, the use of outdated information, and incorrect reporting. Ultimately, your decision-making will be affected as you won’t have the updated data you need to take the steps you should. This is exactly the kind of scenario that you can avoid with Postgres CDC. Postgres CDC methods help you track and handle changes in your databases. The most common action in such cases is the replication of changes in the source to a destination data store. This lets you keep your data synchronized between multiple databases. How Does PostgreSQL CDC Work and What Does It Do? Postgres CDC ensures that all systems have consistent access to the most updated version of your data, so you are always working with up-to-date information. Postgres change data capture also has some additional benefits, such as: Postgres CDC can help you lower your network usage costs since only the latest changes will be processed during each sync instead of the entire dataset. Analytics and similar tasks require more resources to execute, so frequent batch processing impacts the Postgres database’s performance over time and disrupts its functionality. Postgres CDC initially makes copies of the database and then incrementally updates them with changed data. This process is much lighter than batch processing, keeping your database faster and more efficient. Your Master Data Management (MDM) System will operate more smoothly with Postgres CDC in effect. With changed data from disparate sources continually updated in the MDM system, all your teams will use the same updated data. This can improve collaboration and coordination and speed up better business decisions. You can even use change data capture with Postgres as a disaster recovery mechanism for your data. Real-time CDC helps you back up critical databases and create redundancies that can be useful in instances of system failure, malware attacks, human errors, and other similar situations. Methods to Implement PostgreSQL Change Data Capture As discussed above, Postgres CDC will track and replicate any data changes across multiple databases. Your CDC method of choice can be either batch or real-time since CDC does not have any time-related requirements. You can implement Postgres CDC in a few distinct ways based on your operational requirements, and we will take a closer look at them below: Triggers Trigger-based Postgres CDC is also known as “event sourcing.” In this method, a dedicated event log is created to serve as the primary source of information. As its name suggests, this method relies heavily on triggers, which are crucial in each database transaction and capture events in real-time. A trigger programs the database to behave in a particular way whenever a specified event occurs. This event could be the introduction of new data, updates to existing data, or the removal of existing data from the database. Postgres CDC triggers are highly customizable. You can configure them to run before or after the events mentioned above, to run for every individual change, or to run once for a group of changes. You can even impose operating conditions on triggers—having them run only when a specific tuple is modified or run only as a response to certain actions. Triggers in Postgres CDC work well for tracking changes in tables, recording them in a different table, and creating a log of every change. To implement trigger-based Postgres change data capture, you can make audit triggers on your Postgres database that will track all events related to actions like INSERT, UPDATE, and DELETE. Since this method operates at the SQL level, you can refer to the Change Data Capture table and identify all changes. Here is an example of a trigger function: This code will create a table named ‘users_cdc’ for storing change data capture information, capturing information such as the user ID, operation type (INSERT, UPDATE, DELETE), timestamp of the change, and the user’s pre- and post-change information. This code defines a PL/pgSQL function (‘capture_changes’) triggered after INSERT, UPDATE, OR DELETE operations on the ‘users’ table. The ‘CASE’ statement determines the operation type based on the value of ‘TG_OP’ (trigger operation). This code creates a trigger named ‘users_trigger’ on the ‘users’ table that will fire following any INSERT, UPDATE, or DELETE operations. In the above Postgres CDC example, any time a change occurs in the ‘users’ table, the corresponding trigger will activate the ‘capture_changes’ function, which will log the changes to the ‘users_CDC’ table. The CDC table will capture the operation type, timestamp, and relevant data before and after the change. Together, these elements will help you track all modifications in the original table over time. Pros of Trigger-Based Postgres CDC Trigger-based Postgres CDC is reliable and comprehensive. All change captures and record-keeping occur within the SQL system. Instantaneous change capture enables the real-time processing of events. You can create triggers for diverse types of events. Cons of Trigger-Based Postgres CDC: Since any triggers you create run on your primary Postgres database, they can slow the database down. Like any other operation, executing Postgres CDC via triggers also requires resources and increases the pressure on the database. Minimizing the impact on the database resources involves creating another table mirroring the primary table and using this secondary table for trigger implementation. However, you will also need to make a separate pipeline to mirror any changes in any destination that lies outside of the trigger’s applicable Postgres instance. Queries Queries-based Postgres CDC requires more manual effort than using triggers. You must actively query your Postgres database to identify any changes instead of relying on pre-configured triggers. You need a timestamp column in your table to use this custom method. Whenever a record is added or modified, the timestamp column will be updated to include the date and time of the change. Any query you make to your Postgres database will use this timestamp column to obtain all modified records since your last query and then display those captured changes. You can also use scripts to monitor your Postgres database for changes and record them in a destination database, but this option is even more labor-intensive than simply querying the database. Continuing the Postgres change data capture example above, here is how you will query a ‘users’ table: This query fetches all records from the ‘users‘ table where the ‘last_updated‘ timestamp is greater than ‘2024-01-01’. It is used to retrieve user records that have been updated since the specified date. This code will create the table ‘users_changes‘ with information on each change—such as the type of operation (INSERT, UPDATE, or DELETE), its timestamp, and relevant data before and after the change. Pros of Queries-Based Postgres CDC It’s easier than setting up Postgres change data capture via triggers. It gives you more control over the CDC process. You don’t need any external tools for query-based CDC. Cons of Queries-Based Postgres CDC Requires a more proactive approach than the set-it-and-forget-it trigger-based Postgres CDC. You will need to regularly query the database to ensure accurate and on-time change tracking. The query layer is crucial for data extraction in this method, which can put an additional load on the Postgres database. PostgreSQL Logical Replication Postgres CDC with logical replication is also called Logical Decoding. Think of it as a streaming representation of a Write-Ahead Log (WAL). Since WAL captures and records all data changes in the Postgres database, these changes are considered logical decoding streams and are categorized as a logical replication slot at the database level. In other words, a replication slot is nothing more than a stream of changes occurring in a database. Each database can have multiple slots or streams of changes. Implementing PostgreSQL logical replication requires a logical decoding plugin. Postgres versions 10 and later feature the default ‘pgoutput’ plugin. It allows Postgres database changes to be processed as streams. However, if you are using a version older than 10, you will need to manually install a plugin such as ‘decoderbufs‘ or ‘wal2json‘. The ‘pgoutput‘ plugin is useful for replicating data between two or more PostgreSQL instances. Still, it can be difficult to transfer Postgres change stream data into another platform or database. If you want to move change stream data to a non-Postgres platform, you can use the ‘wal2json‘ plugin to transform the change stream data into JSON. This will allow your destination platforms to read it in JSON format—which is easier than reading pgoutput’s binary output. Besides a plugin, the other vital component in CDC via PostgreSQL logical replication is a subscription model with publishers and subscribers. This subscription model allows one or more subscribers to subscribe to one (or more than one) publications using the publisher node. Subscribers pull data from the publications, and they can republish it for replication or further reconfigurations. Follow the steps below to implement Postgres CDC with logical replication from a source database (we will use the ‘users’ table from the previous examples) to a destination database, which we will call the ‘users_changes’ table. Remember to replace placeholders such as ‘source_db’ and ‘replication_user’ with your actual database information. First, enable logical representation in the Postgres configuration file ‘postgresql.conf‘. Use the above settings and restart Postgres once these changes are made. This section will create a table named ‘users’ and a publication named ‘my_pub‘ for the ‘users‘ table. This publication is the source of the changes to be replicated. This section will make a table named ‘users_changes‘ in the destination database to store the changes from the source. This code will establish the subscription ‘my_sub‘, which will connect to the source database and subscribe to the ‘my_sub‘ publication. This code defines a trigger function ‘capture_changes‘ to capture changes in the ‘users’ table. It inserts relevant information into the ‘users_changes‘ table depending on the operation type (INSERT, UPDATE, DELETE). It also creates the trigger ‘users_trigger‘ to execute this function after each row-level change in the ‘users’ table. This is an SQL statement for monitoring changes in the logical replication slot named ‘my_sub‘ and fetching them. Replace ‘my_sub‘ with your specific subscription name. Pros of Postgres CDC with Logical Replication: Log-based CDC allows real-time data change capture using an event-driven mechanism. This enables downstream applications to access updated data from a Postgres database consistently. This CDC method can identify all kinds of change events in a Postgres database. Since this method accesses the file system directly, it puts less strain on the database. Cons of Postgres CDC with Logical Replication: Logical replication is not available for PostgreSQL versions older than 9.4. Depending on the use case, the complex logic required to process these events and their eventual conversion into statements for the target database can potentially affect project completion. Postgres CDC Using the Write-Ahead Log (WAL) Both triggers-based and queries-based Postgres CDC can create latency and affect your database’s performance over time. If,you’drather leverage Postgres’ built-in features and repurpose them for CDC processes instead of using the techniques discussed above, you can use the WAL. The WAL is a transaction log that notes all changes in the database. Its primary purpose is recovery and ensuring data integrity, making it useful for event-based CDC. Since this is a built-in feature, you will mainly be working with the Postgres database’s own settings to set it up for CDC. Below are the steps you need to take to implement Postgres change data capture using transaction log: First, enable WAL in your Postgres configuration. While this is typically the default setting, check the ‘postgresql.conf’ file to confirm. Postgres allows users to examine the WAL’s contents. As an example, we will use the ‘pg_waldump’ tool. Replace the placeholder ‘<path_to_wal_file>’ with the actual path of your WAL file when you use this code. Next, query the WAL contents using SQL queries. The ‘pglogical’ extension package includes the ‘pg_decode’ extension, which is the most frequently used extension for this purpose. ‘CREATE EXTENSION’ will create and install the ‘pglogical’ extension which provides logical replication capabilities for Postgres. The ‘SELECT’ SQL statementcreates a logical replication slot named ‘my_slot‘ using the ‘pg_create_logical_representation_slot‘ function. ‘pgoutput‘ specifies the output plugin to use for decoding changes and here it’s a built-in output plugin for logical replication. ‘pg_logical_slot_peek_changes’ is used to examine the changes captured in a logical replication slot ‘my_slot‘ is the logical replication slot being queried. This name is a placeholder and you should replace it with the name of the actual slot you want to query ‘NULL, NULL‘ is where you can place parameters specifying the range of changes to retrieve. Using ‘NULL, NULL‘ here means retrieving all available changes without any specific range. Note that you may need to do some coding, particularly if you are planning to automate change extraction and handling. Pros of Using WAL for Postgres CDC While some coding is still involved in using the WAL, overall it requires less coding than the other Postgres CDC methods we have discussed. Third-party solutions and platforms such as ‘pglogical’ are available to simplify the more complex steps in the process. Cons of Using WAL for Postgres CDC The data you extract from the WAL may be in a raw format. Transforming it to align with your application’s data structure requires additional work. Monitoring changes in the WAL could require further scripting or automation. Comprehension and interpretation of the WAL records require an in-depth understanding of your Postgres database’s internal workings. Automating Postgres CDC with LIKE.TG The following example explains how you can automate trigger–based Postgres CDC using LIKE.TG. Let’s assume you’re working with a PostgreSQL database and have configured a Database Table Source to read information from this database. First, you’ll enable CDC on this database by selecting Enable Change Data Capture on table. Then, select which fields you want to enable the CDC on, through the Select Columnsdialog box. While you can select one or all the fields in a database, it’s mandatory to choose a primary key. In this case, you can choose EmployeeID. Once you’ve chosen the fields, click ‘OK’. You’ll see the dialog box indicating that you have successfully enabled CDC on this database. Next, set up the destination table for storing the updated data from the source table. Add a database destination object from the Toolbox to your left. Configure the destination object by opening its properties. In the Define Input Ports for Mappingsection, select the Upsert checkbox with a CDC source as the incoming data will likely contain both new and updated records. In Select Fields for Matching Database Record, choose EmployeeID since it’s the primary key and unique for each record in the source database. Next, use drag-and-drop to map all the fields from the database source object to the destination object. The dataflow to implement Postgres CDC is now complete. When you run the dataflow and check the job progress window, you’ll find that LIKE.TG has read and written the entries from the source table to the destination table. Incremental Postgres CDC It’s easy to set up Incremental CDC in a PostgreSQL database using LIKE.TG, enabling you to load the data from your database table incrementally instead of complete loads with every run. Let’s assume that we’re working with shipping companies’ data in this use case and want to store this data in a new database table. We want tobe able to update the new table any time there’s a change in the source, without having to load the source table completely. We’ll use a pre-configured database table source with the pertinent information. Access the properties of the source object by right-clicking its header and selecting Properties. Connect with the database and click ‘Next’ to proceed. On the next screen you’ll see the Incremental Read Optionssection. Choose Incremental Load Based on Audit Fieldsas the Read Strategywhich will display further options. Audit Fields are updated when a record is created or modified, such as created date and time, modified date and time, and auto number. Incremental read tracks the highest value for any audit fields that you specify. During the next run, only records that have a higher value than the saved value are retrieved. Add a file path for the Incremental Transfer Information File, which LIKE.TG creates to store information on the database table’s last entry. It will compare this file with the database table on each run to check for new entries. Set up a destination table by dragging and dropping Database Table Destination from the Toolbox. Once configured, map the table source to the table destination object. You’ll see that the destination table is empty. You can check its contents as shown below, and this will open an SQL query for viewing the table data. When you execute the dataflow, check the Job Progress window and you will see that the entries from the source table have been written to the destination table. You can check this by previewing the destination table. Automate Postgres CDC in LIKE.TG and Keep Your Databases Synchronized Effortlessly Combine Postgres CDC techniques with LIKE.TG's impressive data management features and make the most of your always up-to-date databases. Discover the LIKE.TG difference today! Start Your FREE Trial Choosing The Right PostgreSQL CDC Method for Your Use Case There are multiple methods for implementing CDC in a PostgreSQL database, and you need to consider several factors when deciding which method to choose. Each method has its pros and cons, which we have briefly outlined above. Additionally, here are some more points to think about: Data Volume and Change Frequency: In environments with moderate data changes requiring real-time tracking, trigger-based CDC is your best bet Logical replication is suitable for scenarios with high data change rates as it provides real-time replication capabilities. If there is infrequent extraction of data changes in your workflows, choose queries-based Postgres CDC. Performance and Overhead: Triggers-based Postgres CDC can add additional overhead, especially if high transaction rates are involved. Logical replication is low-impact and easy on the source system, making it the right choice for high-performance scenarios. Queries-based CDC typically does not consume too many resources, but it can affect performance when there is intensive querying. Use Case Complexity: Triggers-based CDC is useful for complex cases that require customization and detailed change tracking. Logical replication is suitable for cases requiring simplicity and real-time replication. Queries-based CDC is a hassle-free option for simple use cases that don’t need complex triggers. Integration and Compatibility: Triggers-based CDC can integrate seamlessly with your current applications and databases Logical replication is ideal for scenarios where there is a need for compatibility between different Postgres instances. Queries-based CDC involves custom queries. As such, it’s the right option for meeting tailored integration needs. Simplicity and Functionality: Triggers-based CDC is a robust solution offering detailed change tracking, but this adds to its complexity. Good for customization-heavy environments. Logical replication strikes the right balance here, making it a practical choice for a variety of scenarios and ideal for catering to real-time replication requirements. Queries-based CDC is quite simple and flexible, but this means it can potentially need more manual intervention. It’s the right technique for occasional change extraction. Conclusion In this blog, we took an in-depth look at various options you can use for implementing CDC in PostgreSQL. We also discussed each method’s advantages and disadvantages and highlighted the factors you should consider before choosing a CDC method for your enterprise. While there is no one-size-fits-all solution when it comes to change data capture, automating the process should be in your list of top priorities. Ultimately, how you implement Postgres CDC depends on your performance requirements, customization preferences, and individual use case. At LIKE.TG, we believe in providing a simplified end-to-end data management solution. Our intuitive, drag-and-drop interface with built–in connectors and transformations does away with coding and democratizes data operations, making them equally accessible and insightful for non-technical and technical stakeholders alike. Our suite enables you to simplify your data integration processes, build robust data warehouses, and streamline your EDI and API management, all without writing a single line of code. Experience the LIKE.TG difference. Start your free trial today or request a quote to get started.
Top 9 Reverse ETL Tools and How to Choose The Right Tool for Your Organization
Top 9 Reverse ETL Tools and How to Choose The Right Tool for Your Organization
Modern data management relies heavily on ETL (extract, transform, load) procedures to help collect, process, and deliver data into an organization’s data warehouse. However, ETL is not the only technology that helps an enterprise leverage its data. Reverse ETL does the opposite of the standard ETL process, moving the processed data from storage back into various business applications and tools. In doing so, Reverse ETL (or rETL) processes enable non-technical stakeholders to utilize formatted data for multiple purposes—including forecasting, operational decision-making, customer behavior analysis, and more. All this is achieved with the help of Reverse ETL tools, and we’ll be discussing them in detail. What is a Reverse ETL Tool? Simply put, Reverse ETL lets you turn informative facts and figures into actionable steps, and various Reverse ETL tools are available to help you do so. All Reverse ETL tools serve the same primary purpose of transferring data from your storage solutions into downstream systems, so you will need to look carefully at other factors when choosing one for your enterprise. Let’s take an in-depth look at Reverse ETL tools and highlight some of 2024’s best ones. Types of Reverse ETL Tools Note that data transfer—the core function of reverse ETL tools—can be achieved using different methods. Here are some ways you can do so: Full-Fledged Reverse ETL Tools Reverse ETL tools are purpose-built for transferring processed data from your data warehouse, lake, or other storage system to various business tools. They work with your existing data storage mechanism to push formatted data where it’s needed. You can consider this the purest form of reverse ETL since there are no workarounds or hacks involved. Customer Data Platforms (CDPs) A Customer Data Platform (CDP) ingests data from various sources and consolidates it into a persistent, unified database. Different business teams can access this centralized database easily and benefit from comprehensive customer profiles. CDPs are different from true Reverse ETL tools, yet they can function similarly when needed and send data to downstream locations based on activation requirements. integration Platform as a Service (iPaaS) An iPaaS tool serves as a data integration platform and is designed for easier point-to-point integrations. Using them with APIs, you can create workflows and trigger events to share data between systems. Just like CDPs, an iPaaS can offer the utility of a Reverse ETL tool without being one itself. It can serve as a Reverse ETL tool while having a different primary function. The Best Reverse ETL Tools in 2024 These are the best Reverse ETL tools on the market in 2024: 1. LIKE.TG LIKE.TG caters effectively to your Reverse ETL requirements using a no-code interface. It has a user-friendly design that you can quickly get comfortable with, regardless of your technical proficiency. Key Features of LIKE.TG It offers customized data quality rules so you can get to your required data faster and remove irrelevant entries more easily. It makes it easy to maintain a log of all warnings and errors to identify potential issues. It supports all data formats and features an extensive library of connectors. Its cluster-based architecture distributes jobs across multiple nodes for faster completion. Considering cloud-first data management? LIKE.TG connects easily with cloud sources and destinations, such as Google BigQuery, Google Drive, Dropbox, Microsoft Azure, Amazon S3, Amazon Redshift, etc. Simplify your ETL and Reverse ETL processes! LIKE.TG Centerprise makes ETL and reverse ETL processes super easy using its drag-and-drop interface, cutting significant amounts of time and money investments – all while using zero code! Try now – 14 days free! 2. Matillion Matillion is a cloud-native, GUI-based ETL pipeline tool. While it’s mainly used for data integration purposes and delivers ETL solutions, it also features limited Reverse ETL capability. Key Features of Matillion The tool supports multiple data sources. It offers batch data loading and universal data connectors. Gives users a simple, code-free environment. Matillion’s Change Data Capture (CDC) processes enable rapid synchronization of data updates. Allows the automation of data pipeline creation and accelerates data delivery 3. Stitch Stitch was originally a self-service cloud data integration solution and was acquired by Talend in 2018. While it operates primarily as a cloud-based ETL platform, Stitch also has Reverse ETL functionality. Key Features of Stitch Supports numerous data warehouses such as Snowflake, Amazon RedShift, Google BigQuery, and Microsoft Azure Synapse Analytics, and data sources such as Shopify, MongoDB, and Salesforce. Offers ready-to-query schema and a simple interface. Provides enterprise-grade security integration for HIPAA and SOC 2 compliance. The tool offers open-source extensibility. It has orchestration features for scheduling, logging and monitoring, and error handling. 4. Airbyte Airbyte is an open-source data integration platform focusing on ELT. The platform focuses heavily on community-building and open-source development. Key Features of Airbyte Allows users to build connectors in different languages, in addition to the connectors built by its team. It offers support through GitHub, Slack, and forums. Features a low-code design and a user-friendly interface Implements standardized data transfer protocols. Airbyte offers built-in scheduling, orchestration, and monitoring. 5. Dataddo Dataddo has not spent as long on the Reverse ETL scene as the other tools on this list, and is a no-code, fully managed data integration platform with Reverse ETL capabilities. Key Features of Dataddo Dataddo offers support for Reverse ETL integration involving data lakes, data warehouses, SQL databases, and a variety of other sources. It provides multiple security measures for data protection. Features built-in data quality tools, such as the Data Quality Firewall, and error detection. Offers bi-directional data flows and compatibility between sources and destinations. Besides Reverse ETL, the tool also provides database replication and allows online services to be directly integrated with dashboarding applications. 6. Hevo Activate Hevo Activate is one of Hevo Data’s two primary data integration productsand is a dedicated Reverse ETL tool. Key Features of Hevo Activate Features Automated Schema Management to ensure synchronicity between the destination schema and source datasets. Offers pre-load and post-load transformations. The tool enables quick integration into existing workflows using the Hevo API It provides ease of use and scalability. 7. Census Census is a fully-managed, no-code Reverse ETL tool that has been in the industry since 2018. Key Features of Census Census offers high-speed connectors and supports large-volume data transfer. Features incremental diffing for API rate management. Offers a simple UI, segment builder, and visual field mapper. The tool provides automated data quality measures, connector extensibility, detailed observability and logging, and programmatic sync management. 8. Hightouch Hightouch is a scalable Reverse ETL tool that comes with various features for efficient data synchronization. Key Features of Hightouch Offers effective management of Reverse ETL processes through granular permissions, SSO, and access control. Features a simple 3-step process for data activation with a secure, SOC 2 Type 2 compliant platform. Hightouch has a live debugging feature for easy identification of bad or irrelevant data. The tool offers observability, configurable alerts, and integration with tools such as Datadog, Datafold, and Monte Carlo. 9. Grouparoo Grouparoo is an open-source, code-optional, partially managed Reverse ETL platform aimed primarily at developers. Key Features of Grouparoo Grouparoo offers a permission system to meet security considerations. Features external tool compatibility for data quality procedures. Although mainly designed for developers, Grouparoo provides some functionality for non-technical users through its web UI. Allows users to schedule automated syncs. How to Choose The Right Reverse ETL Tool in 2024 There are some critical factors to consider when picking a Reverse ETL tool for your organization. Here is what you should keep in mind: 1. Connector Selection A Reverse ETL tool’s functionality depends on the quality and number of its connectors. The more connectors a tool has, the more sources and destinations it will be able to support. This is why the first thing you should do when looking for a Reverse ETL tool is to examine its connectors. Consider the following: Connector breadth: these are the features that are available for all connectors Connector depth: features that are specific to the connectors you require Prioritization: Connectors should work seamlessly with the business programs and tools that your organization uses today. Extensibility: If you require custom integrations for a particular workflow, connector extensibility can make the process easier, whether it’s through a custom API or Webhook connector. Having a higher number of connectors means the Reverse ETL tool you choose is likelier to support your current data-related processes, while being scalable for future changes. 2. Rule-Based Pipeline Support Creating conditions for your Reverse ETL pipelines gives you control over which datasets are processed and updated by your Reverse ETL tool. Instead of doing full syncs each time, which can be time-consuming and require more resources, rule-based pipelines can perform incremental syncs and only focus on the data specified in the sync rules. This specificity can streamline your updates and make them faster, turning data into insights and making it available for you to use in less time. 3. Hybrid Data Management Your preferred Reverse ETL tool should support hybrid integration. The ability to work with both on-premises and cloud-based applications leads to greater flexibility and scalability, which will prove useful as your organization evolves over time. 4. Event-Based Integrations Event-driven architecture helps you ensure that your pipelines are updated in real-time. This is an essential feature because despite the effectiveness of scheduled updates, real-time integrations are more reliable for eliminating any gaps in your data, maintaining consistent data quality, and always having the most up-to-date data available. 5. Sync Reliability What makes sync reliability so important is the peace of mind it offers. If your Reverse ETL tool prioritizes sync reliability and robustness, you can rest easy knowingthat your data will be synchronized regardless of any technical difficulties or other issues that may arise. Your Reverse ETL tool should automatically reattempt syncs in case of interruption or failure, seamlessly process any changes in your data models, and notify you if there are any problems. Additionally, data validation capabilities, automated and trigger-based sync scheduling, and high sync speeds are also vital considerations. 6. Security Data privacy is a significant consideration, not just for compliance purposes but also because you have a duty to your customers to keep their information safe. Your Reverse ETL tool needs to complement your organization’s data security measures, not pose a challenge for regulatory and security compliance. The Reverse ETL tool you choose should meet up-to-date safety standards, such as the Health Insurance Portability and Accountability Act (HIPAA) and the Payment Card Industry Data Security Standard (PCI-DSS). Also look for data protection measures such as encryption for optimum security. 7. Cost of The Tool Evaluate the costs involved with using the tool. You will want to look at pricing models (not every tool comes with a conventional monthly plan) and determine whether the Reverse ETL tool you are interested in has a pricing model that works for you. Remember that the tool’s pricing not only needs to be feasible for right now, but it should also continue to be so as you scale your business. 8. Customer Support Buying a tool is not the end-all-and-be-all of your Reverse ETL process. From setup and configuration to demonstration, tutorials, and eventual troubleshooting, you’ll be working closely with your vendor’s support teams for as long as you continue using the tool. As such, prompt and reliable customer support can go a long way in determining your overall experience with a product. You need to be able to count on your vendor for quick responses, short turnaround times, and consistent availability so any issues that come up can be dealt with as soon as possible. 9. The Standalone vs. Unified Question One significant consideration for organizations is whether to invest in a standalone Reverse ETL solution or a unified data integration platform that comes with Reverse ETL capabilities. To make the right choice, first consider the volume of data that your organization is dealing with. If your workflows routinely involve large data volumes, then a unified data integration platform with built-in Reverse ETL functionality is a better option. The alternative to using a data integration platform is scripting or point-to-point data integration. While quick, these aren’t reliable in instances where there is a lot of data or a need for automation. Having a unified data integration platform—complete with Reverse ETL capabilities—lets you get the most use out of your data without worrying about data quality, the coding effort required by your developers for scripting, or other concerns. Not only will you be able to obtain useful insights that much faster, but the other functions of the platform will help streamline all your data processes, too. On the other hand, if your organization has smaller operations and its datasets aren’t extensive, then scripting can meet your basic integration requirements, and—once your data is integrated and formatted—a standalone Reverse ETL tool can move it from your data storage to your applications for downstream usage. Note that this is only suitable if your datasets are small enough to be manually validated and changes in your data are infrequent enough not to require automated integration.If you plan to scale, operate in a dynamic environment, or just want to be better prepared for your evolving data needs, it’s better to invest in a unified data integration platform from the outset. Why LIKE.TG is The Right Choice for Your Organization’s Reverse ETL Needs LIKE.TG’s unified platform enables you to perform various data-related tasks and glean valuable insights using a single interface. Our zero-coding framework, paired with rapid onboarding, ensures you can quickly incorporate LIKE.TG into your workflow and benefit from personalized solutions for your use case with minimal downtime. The drag-and-drop interface makes it easy to create a dataflow and schedule it to run depending on your needs. LIKE.TG’s comprehensive data management suitetackles various data-related challenges. With our range of modules, you can simplify your Reverse ETL processes, make sense of unstructured data, upgrade your data integration, build data warehouses, and improve your EDI and API management—all while using the samehighly intuitive UI and experiencing consistent ease-of-use. With an established presence in the data management sector and experience in the finance, retail, government, healthcare, and insurance industries, we can help you develop better Reverse ETL processes and enjoy hassle-free end-to-end data management. Conclusion Investing in the right Reverse ETL tool leads to better decision-making, increased operational efficiency, and the quick movement of enriched data to the required destinations. Discover what LIKE.TG can do for you with a free 14-day trial or request a quote today to get started.
5 Best Claims Automation Software in 2024
5 Best Claims Automation Software in 2024
IBM estimates that the insurance industry contributes significantly to the creation of 2.5 quintillion bytes of data every day, with claims data being a major contributor to this massive volume. Manual processing of this data is no longer practical, given the large data volume. Instead, automated claims processing software can handle this data efficiently and accurately. The right software can transform the efficiency and accuracy of claims handling, and directly impact operational productivity and customer satisfaction. In this article we will discuss the best claims automation software for businesses that can meet varying requirements. The 5 Best Automation Claims Processing Software LIKE.TG ReportMiner LIKE.TG ReportMiner is an advanced data extraction tool designed to automate and enhance the process of extracting information from unstructured documents. This makes it particularly useful in industries like insurance, where claims processing involves dealing with a variety of document types and formats. Key Features ReportMiner excels at extracting data from a range of unstructured sources such as PDFs and text documents, which are commonly used in insurance claims. Creates custom templates for data extraction, which can be reused for processing documents of a similar layout. It enhances efficiency in handling recurring claims. Uses OCR to extract data from extractable (with text) and non-extractable (with images or scans) PDFs. Uses advanced AI algorithms to identify and extract relevant data fields from unstructured files automatically. This reduces the need for manual efforts in creating extraction templates and speeds up the claims processing. ReportMiner extracts data and offers features for cleansing and transforming the extracted data. This ensures the accuracy and consistency of data before the claims processing. Exports data in various formats such as CSV, Excel, XML, and more. It makes it adaptable to different downstream processing requirements. Enables the automation of complete workflows, from data extraction to delivery, streamlining the entire claims process. Docsumo Docsumo is an AI-driven platform that leverages machine learning and intelligent OCR technology to streamline insurance claims processing tasks. Key Features Uses OCR to extract data from unstructured documents, converting them into an analyzable and processable format. Utilizes machine learning for data extraction, adapting to different document layouts and formats commonly encountered in insurance claims. Docsumo has automated cloud backup and data recovery. This ensures data security and availability in claims processing. Works with multiple document types, like forms or invoices. Nanonets Nanonets is an AI and ML-powered platform designed to automate various aspects of document processing in insurance claims. Key Features Employs machine learning algorithms to achieve accuracy in extracting information from unstructured data. Nanonets leverages AI to classify and categorize claims based on their content. Uses AI and ML to automate the extraction of information from a variety of documents such as invoices, medical reports, and claim forms. Through machine learning models, it helps in detecting fraud and identifying fake documents. Abby FlexiCapture It is a data capture solution designed to automate and streamline health and medical insurance claims processing. Key Features Simplifies the claims entry process by automating it with various validation rules. Abby FlexiCapture supports all standard health insurance claim forms, including claim attachments. Accurately extracts data from health and medical insurance claims. Provides organizations with greater visibility into their documentation, enhancing workflow management. Skyvia Skyvia is a cloud-based integration platform that offers solutions to enhance the automation of claims processing. Key Features Offers scalable and accessible data management from any location, enhancing the flexibility of claims operations. Skyvia’s no-code approach to data management simplifies the process of maintaining data integrations. Allows customized connections between different software systems through API integration. Gives insights from claims data through advanced analytics and reporting tools. How to Choose the Right Automated Claims Processing Software When choosing processing software, it is important to select a tool that complements and enhances the entire claims process. This means picking a tool that easily fits in and helps do things like handle data, automate tasks, and make operations smoother. Different claims processes may need different tools, so it is essential to understand this to make the best choice. There are a few key factors for selecting the ideal processing software to improve your claims process. Integration Capabilities Seamless integration with the existing business systems, like HR, accounting, and CRM, allows data to flow smoothly between systems. It minimizes the disruption and reduces the need for manual data entry and removes errors. Centralized Access Integrating the automated claims software with different data repositories allows the system to aggregate and present all relevant information in a unified dashboard. It centralizes data from multiple sources and makes it easily accessible in one place. This approach ensures that users can retrieve all necessary data, such as policy details, claim history, and customer interactions, from a single point. It reduces the time spent switching between different systems and databases. Accurate Data Management Such software utilizes automated validation and cross-referencing algorithms to identify inconsistencies in data entries, to ensure the consistency and accuracy of data. This feature maintains the integrity of the claims process, as accurate data is essential for fair and timely claim resolutions. User Friendly Interface Simple navigation and a clear logical layout of features ensure that both insurers and users can use the software with minimal training. This ease of use speeds up the claim submission and processing. It also reduces the potential frustration and errors associated with complex or poorly designed interfaces. Customization Flexible claims processing software should offer customization options to suit specific business needs. Customization can range from configurable fields and forms to adaptable workflow rules. It allows the software to adapt to various claim types or specific operational requirements, thereby enhancing efficiency and relevance in the claims handling process. Scalability Software designed for scalability can handle increasing workloads and adapt to growing claim volumes without the need for significant system changes. It ensures that your investment remains effective and relevant as your business expands. Analytics Select software that offers comprehensive analytics for tracking performance and identifying improvement areas. Advanced analytics tools should be capable of generating detailed reports and real-time data visualizations. These are instrumental in monitoring the effectiveness of the claims process and guiding continuous optimization strategies. Future Proofing An ideal claims processing software is flexible and capable of integrating with evolving technologies. Such futureproofing involves ensuring compatibility with emerging tech trends, like AI and machine learning. It enhances the software’s capabilities and keeps your claims processing at the forefront of industry developments. Why Invest in Claims Automation Software Investing in claims processing software can be a strategic decision for companies, like the insurance and health sectors. Automated systems offer several benefits. Automated claims processing software can significantly reduce the time it takes to process claims. It does this by streamlining workflows, automating data entry, and categorizing claim-related data. Automated systems minimize human error, leading to more accurate claims processing. It utilizes precise data extraction algorithms which ensure consistency and accuracy in data handling. Adoption of automated claim processing software can reduce the cost of a claims process by as much as 30%. It frees up resources for more strategic tasks, thereby enhancing overall productivity and service quality. Efficient claims processing software is proficient at handling high volumes of claims without compromising on quality or efficiency. It leverages automated workflows to ensure consistent quality even under increased workload. Automated claims processing software can effectively detect and prevent fraud with advanced analytics and pattern recognition. Conclusion Investing and choosing efficient automated claims processing software leads to faster claims resolution and higher accuracy. Opting advanced claims processing software like LIKE.TG ReportMiner can streamline operations by efficiently handling unstructured data. With features like data extraction, automation, and AI algorithms, it ensures accuracy and speed in claims processing. Try LIKE.TG for free with a 14-day trial or request a quote today. Take a step forward in addressing the complexity of modern claims processing. Streamline the Process of Handling Claims Processing Looking to simplify the complex process of Data Extraction? Try LIKE.TG Reportminer for free for 14 days and optimize your workflow. Request a Demo
Ensuring Enterprise Data Privacy: 2024 & Beyond | Tips From 6 Data Experts
Ensuring Enterprise Data Privacy: 2024 & Beyond | Tips From 6 Data Experts
As we approach Data Privacy Day on January 28th, it’s crucial to recognize the significance of enterprise data privacy in our increasingly digital world. Data privacy is a fundamental aspect that businesses, especially those dealing with vast amounts of data, must ensure to protect sensitive information. To better understand this important topic, we’ve gathered insights from industry experts who navigate the complex landscape of data privacy daily. Their perspectives offer valuable guidance for enterprises striving to safeguard their data in 2024 and beyond. These insights touch upon: The growing importance of protecting data. The role of data governance. The impact of industry regulations. Balancing the benefits and risks of AI. Resolving data security issues. Emergence of new technologies. Going beyond compliance. The Growing Importance of Data Privacy Merrill Albert, an experienced Enterprise Data Leader and Governance Officer, emphasizes that data privacy is not a fleeting concern but a persistent issue that can have far-reaching consequences if neglected. “Data privacy is becoming more and more important as our data resides with so many companies. Those data privacy issues still exist and will become more important if they don’t pay attention to what happens with the data,” Albert asserts. In a world where our personal and sensitive information is dispersed among countless organizations, it’s not hyperbole to say that data privacy affects us all. Our data isn’t just a digital asset; it’s a piece of ourselves that deserves protection. Neglecting data privacy isn’t an option; it’s a risk that can lead to unintended consequences. The Role of Governance in Data Privacy Data privacy is a discipline that requires robust governance. “Data privacy is a data discipline that needs to be governed. If the people working on governance handle privacy, they’ll work on identifying where private data lives, understand privacy rules, communicate to data users, and monitor adherence to privacy rules,” Albert adds. Enterprises need to clearly understand where private data resides, be well-versed in privacy regulations, and ensure effective communication about data usage policies. Data privacy isn’t an abstract concept; it’s a fundamental aspect of our digital lives that should be governed with care, understanding, and respect for individuals. It’s about creating a digital world where privacy isn’t a luxury but a right and where trust is built on a foundation of responsible data handling. The Impact of Regulations like GDPR Vincent Rainardi, a Data Architect and Author, highlights the impact of regulations like the GDPR on enterprises. GDPR has revolutionized how customer data is handled, mandating that personal data, whether it’s a name or a bank balance, be stored securely and accessed judiciously. Rainardi emphasize this by stating, “Access to personal data must be limited… This means that we need to classify information, which one is PII (Personally Identifiable Information) and which one is SPII (Sensitive PII).” The ripple effects of GDPR extend beyond mere data storage and access. It challenges organizations to rethink their entire data lifecycle, especially within data warehouses and during data migration projects. Rainardi highlights a critical operational aspect: the retention period of personal data. He points out, “Data warehouses cannot store personal data more than the specified period (say 7 years), which means that there must be a facility within the data warehouse or data lake to identify PII data which has been stored for more than 7 years and destroy them. Not only in the data lake/warehouse but also in all other data stores.” This requirement compels organizations to implement sophisticated data identification and retention management mechanisms. It’s not just about adhering to regulations; it’s about embedding the principles of privacy and respect for personal data into the very fabric of data infrastructure. The need for robust data governance and comprehensive data catalogs has never been more pressing. They are not just tools or processes but are foundational to ensuring that organizations respect individual privacy rights while harnessing the power of their data assets. Balancing AI Benefits and Data Privacy Risks Antonio Grasso, Author of Toward a Post-Digital Society, Technologist, and Sustainability Advocate, sheds light on the delicate balance enterprises must maintain in the AI-driven business era. Grasso’s insights are especially pertinent as we delve deeper into an era where AI’s capabilities are not just luxuries but necessities for staying competitive and innovative. “Enterprise data privacy is a critical and complex issue – especially in the current AI-driven business era. Organizations must balance the benefits of AI, such as enhanced analytics and automation, with the risks of data breaches and privacy violations.” This statement opens a dialogue about the dual-edged nature of AI. On the one hand, AI serves as a catalyst for breakthroughs in analyzing vast datasets, automating repetitive tasks, and even forecasting market trends, which can lead to significant growth and operational efficiency. On the other hand, the intensification of data usage brings forth a range of privacy concerns. The risk of data breaches, unauthorized access, and misuse of personal information are not just hypothetical scenarios; they are real challenges that organizations grapple with daily. Grasso believes that the essence of addressing these challenges does not lie in avoiding the adoption of AI but in fostering a culture of responsible AI utilization and data handling. He articulates a clear roadmap: “I believe the key lies in implementing robust data governance policies, employing encryption and anonymization techniques, and ensuring compliance with evolving regulations – like GDPR in Europe.” This perspective emphasizes not just the implementation of technical safeguards but also the establishment of comprehensive governance structures that oversee the ethical use of data and AI.” However, his insights go beyond technical fixes. He reinforces the dynamism of regulations like GDPR, which are not static but evolve to address emerging privacy concerns in an AI-driven ecosystem. Hence, staying compliant is not a one-time task but a continuous journey of adaptation and vigilance. Furthermore, Grasso touches on a crucial aspect often overlooked in the race to harness AI: the human element. He asserts, “Many agree that as AI technologies evolve, so does the need for transparent and ethical data handling practices, making continuous adaptation and employee training essential for safeguarding sensitive information.” This statement highlights the importance of cultivating an organizational culture where every stakeholder is aware of and committed to data privacy principles and ethical AI use. Regular training, open communication, and a transparent approach to data use and protection are fundamental to building this culture. Addressing Data Sharing and Security Challenges Jay Mishra, COO of LIKE.TG, draws attention to the intricacies of data sharing in our interconnected corporate world, fraught with privacy challenges. He emphasizes the necessity of secure data sharing, stating, “Data, even when anonymized, can sometimes be traced back, leading to potential privacy breaches. Securing data is not just about avoiding risks; it’s about building confidence.” Mishra advocates for robust data management as a fundamental defense against unauthorized access. “The key to any solid data security approach lies in effective data management by overseeing data from its initial collection right through to its final deletion. Done well, this management is a powerful shield against unauthorized access,” Mishra adds. The Emergence of Privacy-Enhancing Technologies (PETs) in Data Management Henry Orlando Clavo, a Data Professional and Technology Consultant, predicts that 2024 will be a significant year for data privacy, especially with the adoption of Privacy-Enhancing Technologies (PETs). Clavo believes, “These tools and technologies are crucial for businesses that strive to use the power of Artificial intelligence while respecting the privacy of the users and complying with regulations like GDPR and CCPA.” His insight sheds light on the evolving landscape of data management, where respect for privacy and technological advancement go hand in hand. Elevating Data Privacy Beyond Compliance William Mcknight, President of Mcknight Consulting Group and a globally recognized thought leader in the data space, emphasizes the evolution of data privacy from a mere compliance requirement to a core element of consumer trust. Mcknight highlights the paradigm shift in consumer expectations and the role of corporate leadership in championing data privacy. He says, “Data privacy is no longer just a box-ticking exercise, but a fundamental trust builder. Consumers are becoming more data-savvy, demanding transparency and control. C-suite leaders must champion data privacy within their organizations, dedicating resources, building awareness, and fostering a culture of data responsibility.” In essence, data privacy is not a technicality or a buzzword; it’s about earning and maintaining the trust of the people whose data we handle. It’s a shift from mere compliance to a deeper commitment to respecting the privacy and expectations of consumers in this data-driven world. As we observe Data Privacy Day, it’s clear that the journey toward robust data privacy is ongoing and multifaceted. Understanding complex regulations like GDPR and embracing advanced technologies like PETs are essential. The insights from these experts highlight the need to create a privacy-focused culture where data protection is embedded in every action and decision. In the dynamic landscape of data privacy, staying informed and agile is not just beneficial; it’s indispensable.
How Automated Financial Data Integration Streamlines Fraud Detection
How Automated Financial Data Integration Streamlines Fraud Detection
Do you know proactive fraud detection and prevention could save organizations up to a staggering $5.9 billion annually? However, gathering relevant data for this purpose is no easy task. Financial data integration plays a crucial role in the fight against fraud, enabling organizations to merge data from various sources and formats into a unified, consistent view. However, gathering relevant data for this purpose is no easy task. Financial data integration faces many challenges that hinder its effectiveness and efficiency in detecting and preventing fraud. Challenges of Financial Data Integration Data Quality and Availability Data quality and availability are crucial for financial data integration project, especially detecting fraud. Fraudsters often exploit data quality issues, such as missing values, errors, inconsistencies, duplicates, outliers, noise, and corruption, to evade detection and carry out their schemes. According to Gartner, 60% of data experts believe data quality across data sources and landscapes is the biggest data management challenge. Additionally, some data sources may be hard to access, unreliable, or outdated, which may compromise the completeness and timeliness of the financial data integration process. Therefore, data quality management is essential to ensure that the data is accurate, consistent, and reliable. Data quality management involves various techniques, such as data cleansing, validation, verification, and reconciliation, to identify and resolve data quality problems. Data quality management can have significant benefits for organizations, such as: Reducing wasted resources lost revenue, and increased risk. According to a survey by Experian, 95% of organizations see negative impacts from poor data quality, such as increased costs, lower efficiency, and reduced customer satisfaction. Saving money and boosting the economy. According to a report by IBM, poor data quality costs the US economy $3.1 trillion a year, which is equivalent to 17% of the US GDP. Improving data quality can help reduce these losses and increase productivity and innovation. Enhancing data governance and customer insights. According to a study by SAS, only 35% of organizations have a well-established data governance framework, and only 24% have a single, integrated view of customer data. Data governance is the process of defining and implementing policies, standards, and roles for data management. Data governance can help improve data quality, security, and compliance, as well as enable better decision-making and customer service. Data Integration and Transformation The financial data integration process consists of two core tasks: extracting data from multiple sources and converting it into a unified and consistent view. These tasks are challenging, as they involve various issues, such as: Data heterogeneity: Data sources may have different structures, formats, and semantics, which need to be reconciled and aligned. Data mapping: Data sources may have different identifiers, values, and units, which need to be translated and standardized. Data transformation: Data sources may have different quality, granularity, and complexity, which to be cleaned, validated, aggregated, filtered or transformed in any other way. Data consolidation: Data sources may have redundant, conflicting, or missing data, which need to be resolved and integrated. Data integration testing: Data sources and transformations may have errors, bugs, or anomalies, which need to be detected and corrected. These tasks also require high performance and efficiency, as they may deal with large volumes and varieties of data. According to a report by Gartner, data integration and transformation account for 60% of the time and cost of data warehouse projects. How Automated Data Pipelines Assist in Financial Data Integration for Fraud Detection Automated data pipelines enable the creation, execution, and management of financial data integration workflows without requiring extensive coding or manual intervention. They offer many features that make financial data integration for fraud detection easier: Drag-and-drop interface: Automated data pipelines provide a user-friendly and intuitive drag-and-drop interface that allows users to design and configure financial data integration workflows with ease and flexibility. Users can simply drag and drop pre-built data sources, transformations, destinations, and other components onto a graphical canvas and make mappings to create customized data pipelines. Users can also customize the properties and parameters of each component and preview the results of each step. Connectivity to a diverse range of sources: Automated data pipelines support connectivity to a diverse range of data sources, such as databases, structured and unstructured files, web services, cloud platforms, and applications. Users can easily access and extract data from various sources regardless of their location, format, or structure. Users can also use pre-built connectors or create custom connectors to integrate with any data source. Pre-built transformations: Automated data pipelines offer a rich set of pre-built transformations that can perform various data manipulation and processing tasks, such as data cleansing, data validation, data conversion, data aggregation, data filtering, data sorting, data joining, data splitting, data pivoting, and data enrichment. These transformations help address errors, ensure conformity, facilitate interoperability, provide summaries, focus on relevant subsets, organize data, integrate diverse sources, extract specific information, restructure for different perspectives, and augment datasets with additional context. Users can also create custom transformations, write expressions, or use scripting languages to perform complex or specific data transformations. Data quality management: Automated data pipelines facilitate data quality management, which is the process of ensuring that the data is accurate, complete, consistent, and reliable. Data quality management involves various tasks, such as data profiling, data cleansing, validation, verification, reconciliation, and auditing. Workflow automation: Automated data pipelines enable workflow automation. This allows users to not only create self-regulating data pipelines, but automate tasks that typically require manual interference. Change data capture (CDC): Automated data pipelines support change data capture (CDC), which is the process of capturing and transferring only the changes made to the data sources rather than the entire data sets. CDC is useful for financial data integration for fraud detection, as it enables the detection of fraud in near real-time and reduces the data volume and latency. Managed file transfer (MFT): Automated data pipelines support managed file transfer (MFT), which is the process of securely and reliably transferring files between different systems and locations. MFT is useful for financial data integration for fraud detection, as it enables the exchange of data with various stakeholders, such as customers, partners, vendors, and regulators. Security: Automated data pipelines ensure security, allowing you to protect the data and the data integration workflows from unauthorized access, use, modification, disclosure, or destruction. Security is vital for financial data integration, as it involves sensitive and confidential data that may have legal or regulatory implications. Protect Yourself Against Fraud using LIKE.TG’s Automated Data Pipeline Builder LIKE.TG’s Automated Data Pipeline Builder simplifies the Financial Data Integration process using a super-simple no-code drag-and-drop interface. Book Your Free Trial Now! Best Practices and Tips for Optimizing and Troubleshooting Financial Data Integration Optimize Data Sources You must take some strategic measures to improve your data sources. First, you should refine your selection process and opt for only relevant data fields. Second, you should use filters to exclude irrelevant information and reduce overall data volume. For instance, in the analysis of credit card transactions, you should focus on essential data fields like transaction amount, date, time, location, merchant, and customer. To further streamline, you should consider excluding transactions falling below a specific threshold or those from trusted sources through the application of targeted filters. This not only trims unnecessary data but also directs attention to transactions with a higher likelihood of being fraudulent. Third, you should employ techniques such as indexing and partitioning the data tables based on transaction date, time, or location. This can boost data retrieval performance and expedite fraud detection. Leverage Data Transformations Efficiently You need to make thoughtful choices in both method and mode to efficiently leverage data transformations. You can consider in-memory, pushdown, bulk, and parallel processing options. To streamline the process, you should avoid unnecessary or redundant transformations and enhance performance by implementing caching and buffering techniques during data processing. For instance, if you’re consolidating data from multiple sources, it’s advisable to conduct transformations within the source or target system, opting for pushdown/ELT processing. Doing so minimizes data movement, reduces latency, and boosts overall processing speed. Moreover, if your data types, formats, or units are already consistent across sources, you should skip unnecessary transformations. To further enhance performance and prevent redundant operations, you should store intermediate transformation results in memory or on disk using caching and buffering techniques. Automate Data Mapping Automating data mapping can help you save considerable time and effort and create complex expressions for data mapping. One of these features is the auto-mapping feature, which can automatically map your data elements if they have the same or similar names. This feature helps you reduce human errors and speed up the process. You can also leverage the expression mapping feature to create complex expressions for data mapping, such as concatenating, splitting, or calculating data elements. This can help you create new and useful data elements. For example, you can create a unique identifier for the customer by concatenating their first name and last name. In addition, you can use some features that can help you map your data elements based on a lookup table or a similarity score. One of these features is the lookup mapping feature, which can map your data elements based on a reference table that contains the list of valid or invalid merchants or customers. This can help you identify and flag transactions that involve suspicious parties. Another feature is the fuzzy mapping feature, which can help match similar strings. This can help you deal with data elements that are not the same but close enough, such as misspelled or abbreviated names. Enhance Data Quality Data quality is important for fraud detection, as it affects the accuracy, consistency, and reliability of the data. To optimize the data quality, you can use various tools and techniques, such as: Data quality rules: These are rules that check and enforce the data quality standards, such as completeness, uniqueness, validity, consistency, and accuracy. You can use the pre-built data quality rules or create your own data quality rules by using the data quality wizard or the data quality editor. For example, you can create a data quality rule that checks if the transaction amount is within a reasonable range and, if not, rejects or flags the transaction as potentially fraudulent. Data quality reports: These reports illustrate the data health of a particular dataset. You can use the data quality reports to visualize and communicate the data quality status and trends and to support data quality analysis and decision-making. Data quality alerts: These are alerts that receive notifications and alerts when the data quality rules are violated and take appropriate actions, such as correcting or discarding the data or notifying the data owners or stakeholders. You can use the data quality alerts to ensure data quality compliance and accountability and to prevent or mitigate data quality risks. Load and Sync Data Optimally Data destination is important for fraud detection, as it affects the delivery and storage of the data. To optimize the data destination, you can choose the most suitable and efficient options, such as: Destination type and format: These are the type and format of the data destination, such as the database, the file, web services such as APIs, the cloud platform, or the application. You can choose the destination type and format depending on the data usage and consumption. For example, you can consume APIs as a data source to access real-time data required for fraud detection. Load mode: This is the mode of loading the data to the data destination, such as the full load, the incremental load, the upsert, or the insert. You can choose the load mode depending on the data volume and frequency. For example, if you want to load the complete data from the source to destination, you can choose full load. If you want to load it incrementally since the last load, you can choose incremental load. If you want to insert new records in the destination database, choose insert. If you want to insert new records in case they don’t exist in the database and update records in case they do exist, we would choose upsert. Note that incremental-load/full load are not alternatives of upsert/insert. The choice between incremental and full load is separate from that of insert and upsert. Change data capture (CDC): This is a feature that captures and transfers only the changes made to the data sources rather than the entire data sets. You can use the CDC feature to reduce the data transfer and storage costs, and to improve the data freshness and timeliness for fraud detection. Configure Workflow Automation Enhancing workflow automation ensures your data pipeline workflow is optimized for fraud detection. You can configure workflow triggers based on pre-defined frequencies or events, such as data arrivals, changes, quality violations, or fraud alerts. This feature helps you activate and respond to changes that affect fraud detection processes. For instance, you can use this feature to start a workflow when a new file arrives in a folder, when a data quality rule is violated, or when a fraud alert is generated by another system or application. Once the workflow is established, you must monitor the pipeline. You need to set up metrics to review your pipeline’s performance. For instance, you should monitor how long your data pipeline workflow takes to run, how many records it processes, how many errors or warnings it encounters, and how many actions it performs. You can also use this feature to optimize your data pipeline workflow by changing the parameters, variables, or settings, as needed, to improve the data processing speed, accuracy, and reliability for fraud detection. Configure Workflow Log If you’re creating a fraud detection workflow, it’s essential to configure, view, and export the log of your data pipeline using filters, preview, and export functions. This helps you review and analyze the details and history of your data pipeline workflow, and to support your data pipeline workflow audit and evaluation. For instance, you can use this feature to see the start and end time of your data pipeline workflow, the parameters and variables used, the input and output data sets, the data quality rules applied, and the data destination details. You can also use this feature to optimize your data pipeline workflow by checking the data pipeline workflow execution and results and by finding and correcting any data quality issues for fraud detection. Set Up Alerts Your data pipeline needs to send you notifications and alerts when the workflow is completed or failed, using email, SMS, or push notifications. This makes sure that your data pipeline workflow is finished and successful, and to take appropriate actions, such as correcting or discarding the data or notifying the data owners or stakeholders in case of any failures or errors. For instance, you can use this feature to receive an email, an SMS, or a push notification when your data pipeline has executed successfully or run into an error and to see the summary and status of your data pipeline. You can also use this feature to optimize your data pipeline by reducing the data pipeline latency and downtime and by improving the data pipeline responsiveness and reliability for fraud detection. Optimize Exception Handling Exception handling helps you resolve errors and exceptions that occur during your data pipeline using error codes, error messages, and error actions. You can use this feature to troubleshoot and fix the errors and exceptions and to prevent or reduce the data pipeline risks and impacts. For example, you can use this feature to see the error codes and error messages that explain the cause and type of the errors and exceptions and to perform the error actions that tell you the steps and solutions to resolve the errors and exceptions. You can also use this feature to optimize your data pipeline by avoiding or minimizing the data pipeline failures and errors and by enhancing the data pipeline quality and security for fraud detection. Workflow Recovery This feature lets you recover and resume your data pipeline workflow from the last successful point using checkpoints, snapshots, and rollback functions. You can use this feature to restore and continue your data pipeline workflow and to avoid losing or repeating any data or work. For example, you can use this feature to see the checkpoints and snapshots that save the state and progress of your data pipeline workflow and to use the rollback function to go back to the last successful point. You can also use this feature to optimize your data pipeline workflow by preserving and recovering the data pipeline workflow data and work and by improving the data pipeline workflow efficiency and continuity for fraud detection. How LIKE.TG Enables Financial Data Integration Financial data integration for fraud detection requires careful planning and execution. With the help of automated data pipelines, such as LIKE.TG Automated Data Pipeline Builder, you can achieve data integration for fraud detection with ease and efficiency. Automated data pipelines assist in financial data integration for fraud detection in several ways, such as a drag-and-drop interface, connectivity to a diverse range of sources, pre-built transformations, data mapping, data quality management, workflow automation, CDC, MFT, security, and analytics add-on. LIKE.TG automated data pipeline builder is a powerful tool that can help you streamline financial data integration. With LIKE.TG, you can: Connect to various data sources and destinations, such as databases, files, APIs, cloud services, and more without writing any code. Transform and enrich your data with built-in functions, expressions, and business rules using a drag-and-drop interface. Automate and schedule your data pipelines to run on-demand or at regular intervals with advanced error handling and monitoring features. Monitor and manage your data pipelines with real-time insights and alerts. Whether you need to integrate your financial data for reporting, analysis, compliance, or other purposes, LIKE.TG can help you achieve your goals faster and easier. If you want to see how LIKE.TG can work for your specific use case, you can sign up for a free 14-day trial or schedule a custom demo with our experts. Don’t miss this opportunity to take your financial integration to the next level with LIKE.TG!
What Is Reverse ETL? The Complete Guide
What Is Reverse ETL? The Complete Guide
What is Reverse ETL? Reverse ETL is the process of moving data from the central data warehouse to operational and analytic tools, therefore, it’s essentially an ETL process, except the data moves in the opposite direction. Reverse ETL is essential for businesses that use various tools, such as CRMs, marketing automation platforms, and sales tools, as it enables seamless data flow and empowers informed decision-making for growth, marketing, sales, and support. Reverse ETL ensures that the most up to date data is available in Business Intelligence (BI) and visualization tools, and data visualization, making them more effective and efficient in their operations. Put simply, reverse ETL is an important element in the modern data stack and helps businesses get the right data to the right tools at the right time, making their work easier and more productive. How Does Reverse ETL Fit in Your Data Infrastructure Reverse ETL helps bridge the gap between data warehouse and operational applications and systems. It fits into your data infrastructure to deliver up-to-date data to business teams, enabling them to make informed decisions. By integrating with pre-built connectors, reverse ETL eliminates complex configuration and simplifies the process of moving data out of the warehouse. This facilitates the real-time flow of data from data warehouse to reporting dashboards and operational analytics tools, accelerating data processing and providing business leaders with timely information. Reverse ETL, used with other data integration tools, like master data management (MDM) and change data capture (CDC), empowers employees to access data easily and fosters the development of data literacy skills, which enhances a data-driven culture. This accessibility allows teams to experiment with data, iterate their strategies, and drive innovation. Additionally, reverse ETL supports data governance by providing visual representations of data lineage, versioning support, and historical data tracking, enabling organizations to maintain policies and adapt strategies rapidly when necessary. ETL vs Reverse ETL ETL Reverse ETL Purpose Aggregates and organizes data from various sources for analytical processing. Distributes processed data from the data warehouse to operational systems for action. Direction of Data Flow From source systems (like databases, CRM, ERP) to a centralized data warehouse. From a centralized data warehouse to operational systems and applications. Primary Users Data engineers and analysts who prepare and analyze data. Business users in marketing, sales, customer service, and operations who execute data-driven actions. Data Movement One-way data flow into a data warehouse for storage and analysis. Cyclic data flow, enabling operational systems to be updated with insights from the warehouse. Primary Focus Integrating, cleansing, and storing data for reporting and analysis. Operationalizing insights from stored data and making them actionable in day-to-day business operations. Use Cases Data warehousing, business intelligence, reporting, and data analytics. Data enrichment for CRM, targeted marketing campaigns, real-time customer interaction, and personalized experiences. Impact on Business Facilitates data-driven decision-making through historical analysis and reporting. Enhances operational efficiency and customer experiences by leveraging insights in real-time business processes. Simplify your ETL and Reverse ETL processes! LIKE.TG Centerprise makes ETL and reverse ETL processes super easy using its drag-and-drop interface, cutting significant amounts of time and money investments – all while using zero code! Try now – 14 days free! Functionalities of Reverse ETL Reverse ETL makes stored information accessible to the people who need it. This means that teams like Sales, Marketing, and Customer Support can use this information to make informed decisions and provide more personalized experiences for customers. Instead of just having a bunch of complicated datasets sitting around, businesses can use this data to improve their day-to-day operations. First, reverse ETL can operationalize data by turning abstract information into something measurable and useful for businesses. For example, sales teams can use Reverse ETL to import customer data from the data warehouse into a CRM system like Salesforce. This data could include customer purchase history and interaction logs, enabling the sales team to tailor their pitches and follow-ups to individual customer needs and preferences. Reverse ETL tools help access data from different departments within the company. This means that teams can easily find relevant information without having to ask someone else to create a report. With these tools, it’s easy to break down data silos and access related information. For example, HR teams can use Reverse ETL to pull data from employee surveys stored in a data warehouse into HR management systems. This could help in identifying patterns in employee feedback related to workplace satisfaction or areas for improvement. Reverse ETL combined with data warehouse helps data analysts save time allowing them to focus on more complex tasks such as making sure their data is high quality, keeping it secure and private, and identifying the most important metrics to track. Guide to the Workflow of Reverse ETL There are four main aspects to reverse ETL: Data Source: It refers to the origin of data, like a website or a mobile app. Data Models: These define the specific sets of data that need to be moved. For-example a set of customers purchased behaviors compiled for analysis. Destinations: These are the places where the data set is directed, like data sent to a marketing automation tool. Data Mapping: Mapping is the process of aligning your data from the warehouse to fit specific fields in target destinations. For instance, aligning customer ID fields in the data warehouse with the corresponding fields in a Salesforce CRM. The process basically starts with data extraction and ends with flawless data activation. Extraction It is the process of extracting data from data warehouse using an automated data extraction tool and data integration platforms, specifically designed for handling and transferring large volumes of data efficiently. 2. Transformation After obtaining data it needs to be transformed, to fit the format of its destination. In this case, data mapping comes in handy as it can trace the movement of data between storage systems and tools and put it into specific fields. 3. Loading Next, load the transformed data into its target destination using various methods. For example, using an API for a direct connection, batch processing for handling large volumes of data at once, etc. 4. Activation Once the data is loaded into downstream tools and applications, it can be used by internal teams and even trigger specific actions automatically, like sending personalized emails to customers based on their behavior. 5. On-going Monitoring The final step is to keep an eye on the process. Organizations employ holistic data integration and management tools alongside Reverse ETL tools for monitoring. This ensures a smooth and reliable data flow between their centralized data repository and operational systems. These tools can spot issues like errors or failed data transfers, maintaining data quality and reliability. Reverse ETL Use Cases To determine if reverse ETL is the right fit for your business, it’s important to understand its practical applications. Let’s explore a few examples of how companies can benefit from implementing reverse ETL. Data Activation When it comes to SSA or analytics enablement, businesses tend to focus on the human aspect of it, emphasizing the user’s ability to easily understand and interact with the data. But the way data is presented is equally important, as it directly impacts how users comprehend, interpret, and make decisions based on the data. By providing data insights, businesses can make their data warehouse more accessible and usable for their employees. With Reverse ETL, businesses can automate the flow of data between their data warehouse and operational systems, making it easier for employees to access the data they need to make informed decisions. For example, analysts can feed lead ratings from the data warehouse into a custom field in Salesforce, which can then be used in any operational analytics use case to obtain new business. This eliminates the need for sales staff to use BI reports and allows them to focus on closing deals. Data Automation As organizations grow, their process flows become increasingly complex, making it difficult to identify which processes are causing problems in both internal and external operations. Reverse ETL automates the transfer of data from centralized data warehouses to various operational systems. It uses SQL to extract and synchronize data to external tools, making the process straightforward and efficient. This automation ensures that any changes in the data warehouse are instantly reflected in other tools. It can also trigger automated actions in business applications based on the synced data. It reduces errors and ensures all systems in the organization use the most current data, enhancing overall data quality management. Personalizing Customer Experience Reverse ETL serves as a data infrastructure option that can generate personalized in-app consumer experiences by synchronizing data from your warehouse to production databases via social media or e-commerce platforms. It establishes a data pipeline that extracts relevant data from the centralized data warehouse. This data is transformed and loaded into production databases that power the application. By leveraging social media or e-commerce platforms as intermediaries, this process ensures that real-time and up-to-date information, such as user preferences or purchase history, is readily available within the application. This, in turn, increases customer happiness and loyalty, benefiting businesses through Customer Lifetime Value and revenue generation. Financial Data Integration Reverse ETL is an important component in the financial sector for streamlining transaction processing. It integrates data from analytics platforms into accounting or financial management systems, ensuring that financial records are always up-to-date and accurate. With this approach, transactional data like sales or expense details can be seamlessly transferred from a data warehouse to financial systems. For instance, retail businesses can use this to sync daily sales data from an analytics tool to their accounting software. This means that every transaction recorded in the sales system is automatically reflected in the financial records, reducing manual data entry errors and ensuring financial data integrity. The real-time updating feature is particularly useful for financial reporting, budgeting, and planning. It enables financial teams to make informed and timely decisions, leading to better outcomes. Inventory Management Reverse ETL is beneficial to inventory management by ensuring that product availability and inventory levels are accurately reflected on e-commerce platforms. Businesses can synchronize inventory data from a centralized data warehouse to their e-commerce platform, providing real-time information about product availability to their customers. For instance, an online fashion retailer can use this method to update inventory levels from their warehouse management system to their online store. This way, if a particular item is selling quickly, the website’s inventory data gets promptly updated, preventing over-selling. Similarly, when new stock arrives, it is instantly available, maximizing sales opportunities. This accurate inventory management not only enhances customer experience by providing reliable information but also optimizes stock levels, reducing the probability of excess inventory or stockouts. Final Word Reverse ETL is a necessity for businesses looking to utilize the power of their data. To make the most of this transformative process, it’s essential to have the right tools in place, and LIKE.TG’s data integration tool is the perfect solution. With its seamless integration and efficient ETL capabilities, LIKE.TG empowers businesses to unlock the full potential of their data and drive real-time decisions. So why wait? Start your journey today with a free 14-day trial of LIKE.TG’s ETL tool and experience data-driven success firsthand.
The 10 Best Tools for Microsoft SQL ETL in 2024
The 10 Best Tools for Microsoft SQL ETL in 2024
Businesses need to integrate data before they can use it to inform their strategic decisions. It is a process that involves consolidating information from various sources, transforming it into a unified format, and loading it into a centralized repository. To streamline and accelerate this process, organizations leverage ETL tools and solutions. A common example is using SQL ETL tools to combine data into a Microsoft SQL Server database. However, with so many tools and solutions to choose from, organizations must do their due diligence to ensure that their SQL ETL solution of choice best satisfies their needs. So, in this article we will explore some of the most capable SQL ETL tools for data integration. But first, let’s get some basics out of the way. Streamline ETL with LIKE.TG—A 100% No-Code Solution Learn More What is Microsoft SQL Server? Microsoft SQL Server is a relational database management system (RDBMS). It’s one of the most popular databases used by businesses of all sizes across industries. Its popularity stems from its ability to efficiently handle structured data, providing a secure and scalable environment for data storage and retrieval. SQL Server’s comprehensive suite of tools and services caters to the diverse needs of businesses. Its extensibility is evident through components, such as SQL Server Integration Services (SSIS) for ETL, SQL Server Reporting Services (SSRS) for creating and managing reports, SQL Server Analysis Service (SSAS) for analytical data models, and so on. While SSIS is Microsoft’s own ETL service, it’s not the only player in the data integration landscape that enables users to implement ETL in SQL Server, as we’ll see later in the article. ETL in SQL ETL SQL scripts allow developers to facilitate the data movement and transformation between various systems. In the data extraction phase, developers retrieve data from source systems such as databases, flat files, APIs, or other data repositories. Example ETL SQL code to obtain data: The transform phase is greatly facilitated by SQL’s rich set of data manipulation and transformation functions, allowing developers to clean, aggregate, and restructure the extracted data to meet the desired format and business logic. Additionally, they can join tables, filter data, and perform calculations. The goal is to prepare the data for optimal loading into the target system. Here’s an example of ETL SQL code to transform data: In the Load phase, ETL SQL scripts enable data professionals to insert, update, or merge the transformed data into the destination tables. Example ETL SQL code to load data: While this manual approach provides developers with a flexible solution for orchestrating the ETL workflow in SQL environment, real world scenarios call for advanced SQL ETL tools and technologies to achieve efficient and scalable data integration. The Need for Microsoft SQL ETL Tools Traditional data integration methods involve extracting information from various sources, transforming it to meet specific business requirements, and loading the refined data into the target database, such as a SQL Server database, using ETL SQL scripts. The demand for SQL ETL tools arises from the need for efficient data management processes within organizations. Businesses need a more streamlined and user-friendly environment to manage their entire ETL workflows. As such, the traditional means of extracting, transforming, and loading data into a centralized repository for decision-making are no longer capable of delivering the requisite time-to-insight. In recent years, there has been a notable shift towards using no-code SQL ETL tools. These tools play a pivotal role in enabling seamless integration and synchronization of data from various sources, ensuring a cohesive and accurate data ecosystem. Particularly, SQL ETL tools provide a user-friendly and intuitive platform that empowers users with diverse backgrounds to design and implement automated data pipelines effortlessly. As a result, they have become indispensable tools for businesses of all sizes. The Best SQL ETL Tools in 2024 As businesses continue to accumulate and integrate vast amounts of data, the demand for robust and efficient tools has never been higher. In this section, we delve into the top-performing SQL ETL tools and explore their features. LIKE.TG LIKE.TG is an automated data management platform with powerful ETL, ELT, and change data capture (CDC) capabilities. It features a 100% no-code UI that’s incredibly user-friendly, making it simple and easy to use even for users without a technical background. Whether you need to manage unstructured data, create fully automated data pipelines, build a data warehouse, manage APIs, or enable frictionless B2B communication via EDI, everything is a matter of drag-and-drop and point-and-click. LIKE.TG’s suite of products includes: ReportMiner to handle unstructured data extraction in bulk Data Pipeline Builder to integrate data via both ETL and ELT Data Warehouse Builder to design a custom data warehouse from scratch API Management to design, publish, and monitor APIs EDI Management to communicate with your trading partners LIKE.TG also offers embedded data quality features and built-in connectors, enabling users to streamline ETL in SQL Server without writing a single line of code. Users can also leverage LIKE.TG’s SQL Server CDC to capture and track changes and ensure up-to-date SQL Server replication. ETL Data to and from SQL Server at Lightning Speeds Whether you want to ETL data into or from SQL Server database, LIKE.TG offers a truly no-code approach to build powerful data pipelines effortlessly. Try for free today. Download Trial Talend (acquired by Qlik) Talend is a data integration platform featuring a drag-and-drop UI and built-in connectors. It offers multiple products, such as Talend Open Studio—an open-source offering—and Talend Data Fabric. While not completely code-free, Talend’s low-code approach is still better than writing ETL SQL scripts manually to integrate data into SQL Server. Given its recent acquisition and the fact that it requires users to have a background in Java, users seek various Talend alternatives for data integration and management. SSIS SSIS is Microsoft’s service for data integration and can be particularly useful in scenarios where an organization is already invested in its ecosystem. It offers seamless integration with other Microsoft products and services, such as a SQL data warehouse, SQL Server databases, Azure services, and Excel, making it a natural choice for organizations already using Microsoft technologies. While it offers a visual interface, it can still be overwhelming for beginners, and there is a learning curve for those who are not familiar with SSIS concepts and practices. Then there’s the issue of limited support for non-Microsoft databases when compared to other ETL tools. Additionally, SSIS is not the best choice for streaming data since it’s largely optimized for batch-processing ETL. Apache NiFi Apache NiFi is another possible SQL ETL tool well-known for its workflow capabilities. Its focus is on processing and moving data reliably. Like other solutions, NiFi has a visual UI to design ETL flows. It offers built-in processors specifically designed for interacting with SQL Server databases. This makes it easy to establish connections, extract data, and load it into SQL Server. Apache NiFi can be a viable choice for ETL with SQL Server given that it offers a balance between usability and visual design. However, mastering all its features requires considerable learning, especially for new users. NiFi’s primary focus is on data movement, and while it does offer basic transformation capabilities, it is not as feature rich as other dedicated ETL tools, such as LIKE.TG, for complex data transformation. This means that users will most likely need to augment NiFi with custom scripts or additional tools to transform the data as needed. Pentaho Pentaho is primarily a business intelligence (BI) tool, but it provides several features for data integration, including ETL. It offers a visual UI and native connectors for SQL Server, simplifying the process of extracting and loading data to and from SQL Server databases. Pentaho supports batch processing well; however, its real-time processing capabilities might be limited compared to some specialized tools. For use cases requiring extremely low-latency data processing, additional tools may be needed, for example, integrating the platform with Apache Spark. Some advanced features and functionalities are only available in the enterprise edition of Pentaho, which requires a commercial license. Informatica Informatica is an enterprise-grade data management tool that offers several products and services to integrate data for BI and analytics. It also offers ETL that allows users to move data to and from several databases, including SQL Server. Informatica is well-known for its complex UI that, in some cases, requires professional certifications to master certain modules. Additionally, its products and services have vastly different interfaces that make it challenging for users to navigate. While it does provide the ability to transform data, complex transformations consume considerable amounts of memory and computing resources. These are some reasons why consumers look for Informatica alternatives. Azure Data Factory Azure Data Factory (ADF) is another one of Microsoft’s ETL services. It’s a cloud ETL service for data integration and transformation. It can be integrated with SSIS, enabling users to run SSIS packages on ADF with full compatibility. And like other SQL ETL tools, Azure Data Factory also offers a visual UI. Users report that ADF’s visual interface quickly becomes cluttered, especially when working with workflows and multiple activities simultaneously. Additionally, even though it does support incremental data loads, the setup is mostly manual and, therefore, complex. Matillion Matillion is another tool that can ETL data to and from a SQL Server database with its native connector. As is the case with data integration solutions these days, Matillion also offers a visual UI with drag-and-drop functionality. Given its focus on cloud data warehouses, Matillion can be a viable option for ETL tasks in cloud environments—even more so if SQL Server is hosted in a cloud environment (e.g. Azure SQL Database). While Matillion does feature a visual design, users typically need additional training and expertise to fully utilize its capabilities. Moreover, with its focus on the cloud, its feature-set is not as optimized for on-premises settings. Finally, Matillion’s pricing is based on concurrent users and data volume, which can be expensive for smaller organizations with limited use cases. All these nuances prompt data teams to look for Matillion alternatives. Stich Stitch is a cloud-based ETL tool with a focus on making the data available for analytics as quickly as possible. Stitch offers a user-friendly interface and pre-built connectors for a wide range of data sources and destinations, including SQL Server. Its integrations are powered by Singer, which is an open-source standard for building data integrations. The use of Singer ensures that Stitch’s integrations are extensible and customizable, providing users with the flexibility to tailor data pipelines to their specific needs. Stitch was acquired by Talend, which in turn was acquired by Qlik, and even though the parent company has publicly committed to supporting Stitch as an independent offering, the overall strategic direction is still unclear, prompting existing customers to consider other SQL ETL tools. Additionally, the users have reported that Stitch’s UI is not as user-friendly when compared to other similar tools. Integrate.io Integrate.io is a cloud-based data integration tool offering multiple solutions including ETL, reverse ETL, and API management. Like all the MS SQL ETL tools discussed in this list, Integrate.io also features a visual, drag-and-drop based UI to set up and build data pipelines. Integrate.io users report that the error messages are not intuitive or self-explanatory, making it difficult to understand the actual problem and, consequently, troubleshoot it. Additionally, it mostly works with cloud-based data sources, which means users cannot work with local files (excel or csv) stored on their local system. Go from low-code to 100% no-code with LIKE.TG Looking for a hassle-free yet robust ETL solution with automation and AI capabilities? Sign up for a free demo and see how LIKE.TG simplifies and accelerates data integration. See it in action Choosing the Right SQL ETL Tool Given the widespread availability of different tools and platforms to ETL data to and from SQL Server, choosing the best can feel like navigating a sea of options. The key is to find a solution that best fits the company’s most immediate and long-term requirements. As such, one must ask the right questions. For example: What are the specific needs and the nature of data workflows? Are robust, built-in transformations a must-have or a nice-to-have? Overall, how tech-savvy is the data team? Are the tool’s ease-of-use and flexibility important factors? Is scalability going to be a prohibiting factor in the future? The fact that more and more business users, or citizen integrators, are taking charge in the data integration landscape, the “best” SQL ETL tool will ultimately be the one that: Caters to the business use case Is economical with transparent pricing Empowers business users with an intuitive UI Backed by a proactive customer support team Wrap Up Leveraging data integration tools instead of writing ETL SQL scripts to integrate data into a SQL Server database offers multiple benefits. First, they provide a visual and intuitive interface that simplifies the overall ETL process, allowing users to design and manage data workflows through a visual representation of the integration pipeline. Second, SQL Server ETL tools typically provide advanced functionalities such as data validation, error handling, and job scheduling. Finally, these tools often support a variety of data sources and formats which further facilitates seamless integration of diverse data sets into the SQL Server database. Do you have a unique use case and are looking for a simple yet powerful SQL ETL solution? Get in touch with one of our solutions experts today. ETL Data to and from SQL Server at Lightning Speeds Whether you want to ETL data into or from SQL Server database, LIKE.TG offers a truly no-code approach to build powerful data pipelines effortlessly. Try for free today. Download Trial
Your Complete Guide to Form Processing
Your Complete Guide to Form Processing
The global data extraction market is predicted to reach a value of $4.90 billion by 2027, boasting a significant CAGR of 11.8%. This growth is largely due to the crucial role played by Form Processing, a technology that has emerged as a fundamental element in the efficient extraction and processing of valuable insights from both structured and unstructured data. What is Form Processing? Form processing refers to the systematic method of extracting, organizing, and storing data from completed forms. It’s an essential process for businesses and organizations, allowing them to collect valuable information and make informed decisions. Companies receive hundreds or even thousands of forms daily. Without a streamlined process in place, handling this influx of data can lead to errors, delays, and inefficiencies. Form processing eliminates these problems by automating the data extraction and storage, ensuring quick and accurate results. Key Components of Form Processing Form processing consists of three major components: 1. Data Capture: This process captures data entered on forms, including text, numbers, and dates. Data capture is a critical step in form processing as it ensures that all the relevant information provided by the form filler is accurately recorded. This process can be achieved through various methods, such as manually extracting data or using optical character recognition (OCR) to extract text from scanned forms. Form processing enables businesses to gather comprehensive and diverse information by capturing a wide range of data types. 2. Data Entry: Data entry writes the captured data into a structured destination, such as a database or an Excel file, that can be easily accessed and analyzed. Data entry operators can perform this process manually, or the process can also be automated using software tools. Manual data entry requires careful attention to detail to ensure accuracy, while automated data entry can significantly reduce the time and effort required. Regardless of the method used, data entry lays the foundation for subsequent data analysis and decision-making. 3. Data Validation: This step ensures that the entered data is accurate, complete, and within specified parameters. It helps identify errors or missing information, minimizing the chances of inaccuracies in data. Data validation ensures the integrity and reliability of the collected data. This process involves performing checks on the entered data to verify its accuracy and consistency. For example, a user can validate a phone number field to ensure it follows the correct format or check the range of values entered in a numerical field. By validating the data, businesses can identify and correct errors or inconsistencies, ensuring that the information is reliable and trustworthy. Diverse Applications of Form Processing in Various Industries Form processing is used in a variety of different scenarios across different industries. Some common examples include: Online Registration Forms: Educational institutions, conferences, and events often use online registration forms to collect participant information. Form processing can automate data extraction like names, addresses, and contact details. Job Application Forms: Companies receive numerous job applications with standardized forms. Form processing can automate the extraction of candidate details such as education history, work experience, and skills from these applications. Insurance Claims: Insurance companies deal with a large volume of claim forms. Form processing can extract relevant information like policy details, incident descriptions, and supporting documentation, streamlining the claims processing workflow. Surveys and Feedback Forms: Businesses and research organizations often use surveys and feedback forms to gather opinions and insights. Form processing can extract and analyze responses, making it easier to understand trends and patterns. Bank Loan Applications: Banks and financial institutions receive loan applications with standardized forms. Form processing can automate the extraction of financial details, employment history, and other relevant information for quick and accurate evaluation. Healthcare Forms: Patient intake forms, medical history forms, and insurance claims in healthcare involve a lot of unstructured data. Form processing extracts patient details, medical history, and insurance information to improve the efficiency of healthcare processes. Tax Forms: Government agencies and tax authorities process large volumes of tax forms to extract income details, deductions, and other relevant information to ensure accurate tax assessment. Manual vs. Automated Form Processing There are two main types of form processing: manual form processing and automated form processing. Manual Form Processing Traditionally, form processing was done manually, with employees reading and transcribing data from forms into tabular formats. This process was time-consuming, prone to errors, and lacked scalability. However, manual form processing remains applicable in specific scenarios, such as when processing handwritten or complex forms that demand human judgment. Complex forms involving subjective decision-making or human expertise may also require manual processing. Automated Form Processing Automated form processing, on the other hand, involves leveraging technology to extract data from electronic forms automatically. This approach has become popular due to its efficiency, accuracy, and scalability. Automated form processing offers several advantages over manual processing. For starters, it eliminates the need for human intervention in routine form processing, freeing up valuable time and resources. Also, it minimizes the chances of errors that can occur during manual data entry, ensuring data integrity. In addition, automated form processing allows for seamless integration with existing systems, enabling efficient data management. Businesses can customize automated form processing to suit their specific needs. For instance, they can program it to extract specific data fields, validate the information, and perform various data manipulation tasks. This level of automation saves time and enhances data accuracy and consistency. Although, forms with complex layouts, non-standard formats, or unusual data structures may require additional customization or human intervention to ensure accurate data extraction. Comparison Table: Manual vs Automated Form Processing Criteria Manual Form Processing Automated Form Processing Speed Slow, as it relies on human data entry. Faster, as it utilizes automated tools and algorithms. Accuracy Prone to errors due to human mistakes. More accurate, with reduced chances of human error. Cost Expensive due to labor costs. Initial setup costs are higher, but ongoing operational costs are lower. Efficiency Less efficient as it depends on human speed and availability. More efficient, providing quick and consistent results. Scalability Limited scalability due to reliance on human resources. Highly scalable, able to process large volumes of forms with ease. Flexibility Limited flexibility, especially for handling complex forms. More flexible, with the ability to adapt to various form structures. Data Validation Relies on manual validation, which may lead to oversight. Automated validation ensures data accuracy and compliance. Integration with Systems May require manual data entry into other systems. Can be seamlessly integrated with other systems for data transfer. Security Potential security risks due to manual handling of sensitive information. Can be more secure with encryption and access controls in place. Human Resources Requires a significant workforce for data entry and validation. Requires minimal human intervention, allowing employees to focus on higher-value tasks. Error Handling Relies on human detection and correction of errors. Automated error detection and handling can be built into the system. What Makes Form Processing Challenging? Variability in Formats: Forms come in various formats and layouts. They can be in a tabular or narrative layout. The fields may be organized differently, and the structure of the form can vary. Inconsistent Data Quality: Forms may have missing or incomplete information, illegible text in case of scanned forms, or errors. Ensuring data accuracy and completeness becomes a challenge when dealing with inconsistent data quality. Sensitive Information Handling: Many forms contain sensitive or personally identifiable information. Ensuring the security and privacy of the data during the processing stage is a significant challenge. Scalability: Handling large volumes of forms efficiently and in a timely manner is crucial for many applications. Ensuring that the form processing system can scale to meet increasing demands is a significant challenge. The Evolution of Form Processing Solutions As technology continues to advance, the integration of AI and machine learning in form processing has become more prevalent. These technologies enable intelligent form recognition, automated data extraction, and advanced data analysis. Advanced optical character recognition (OCR) technology is one of the prominent technologies, allowing these form-processing systems to accurately extract data from scanned documents. The integration of AI extends beyond OCR, providing the capability to understand and process unstructured data within forms automatically. Real-time data extraction and AI’s adaptability to handle complex forms mark the forefront of contemporary form processing solutions. The emphasis on AI not only enhances accuracy and efficiency but also aligns with broader industry trends, contributing to the ongoing digital transformation by reducing manual labor and optimizing workflow processes. LIKE.TG for All Your Form Processing Needs LIKE.TG, equipped with cutting-edge AI technology, stands out as a powerful solution for all your form processing needs, delivering a specialized toolkit tailored to extract meaningful data seamlessly from various form types. Whether dealing with customer surveys, application forms, or compliance documents, LIKE.TG excels in transforming unstructured form data into organized, usable information through advanced AI algorithms. Its intuitive interface simplifies extraction, allowing users to capture and validate data fields effortlessly. With support for diverse form formats, including PDFs and scanned documents, LIKE.TG ensures adaptability to different layouts. Beyond extraction, the solution also offers robust data cleansing and validation features, ensuring the accuracy and reliability of the processed information. For organizations seeking an efficient, user-friendly tool, LIKE.TG is the answer. Experience its power with a 14-day free trial and a personalized demo with our experts—unlock the potential of AI-driven form processing today!
What is Zero ETL? Components, Benefits & How Does it Work
What is Zero ETL? Components, Benefits & How Does it Work
Zero ETL is a data integration technique where data is transferred from source to destination without the need for a traditional ETL (Extract, Transform, Load) process. Zero–ETL simplifies data accessibility by enabling seamless querying across disparate data sources without necessitating extensive data movement. Zero-ETL is a relatively newer approach to data integration and management—a move away from the traditional ETL paradigm. In a zero-ETL architecture, data integration take place in real-time or near-real-time, minimizing the latency between data generation and its availability for analysis. With zero-ETL, the idea is to carry out transformation during the data querying process. It eliminates time-consuming steps and allows businesses to analyze and query data directly from the source in real time. This process also eradicates the need for intermediate data storage in a staging area. So, let’s dig further and see how zero-ETL works and how it can be beneficial in certain data management use cases. How does Zero-ETL Work? Unlike conventional ETL that revolves around time-consuming data transformation before loading it into the target repository, zero-ETL takes a different approach as it eliminates the reliance on scheduled batch processing in ETL. It uses technologies like data lakes and schema-on-read (a data storage and processing approach where data is stored in its raw format without needing upfront schema definition) that allow organizations to extract insights from unstructured data sources instantly. Moreover, zero-ETL also employs data virtualization and federation techniques to provide a unified view without physically moving or transforming it. All this significantly reduces the time spent on data preparation and allows for immediate insights from raw data. It’s important to consider the key components of zero-ETL to understand how it works. Keep in mind that zero-ETL is not a technology but rather a philosophy and approach to data integration. Therefore, the term “components of zero-ETL” refers to key elements and strategies that contribute to achieving its goals. So, let’s explore them in detail: Zero ETL Components Real-Time Data Replication It is a fundamental component of zero-ETL. Organizations use real-time data integration technologies to facilitate the continuous flow of data from source systems to destination repositories. This differs from conventional batch processing methods of ETL, which operate on predefined schedules. Adopting real-time data streaming technologies can also minimize the latency associated with data processing. It also further reduces the dependence on preprocessing and staging of data before analysis. Data Lakes and Object Storage Data Lakes represent another vital component of the zero-ETL framework. They store raw, unstructured, and untransformed data, including diverse types like videos, texts, images, and more. This makes the data immediately available for analysis. On the other hand, object storage systems allow organizations to directly analyze data stored in its original format and eradicate the need for upfront data transformation. It provides an efficient and scalable way to store and retrieve data as discrete objects, each having the data itself along with associated metadata. Data Management Technologies Data federation and data virtualization are important data management technologies that facilitate the functionality of zero-ETL. They both involve creating a virtual layer that integrates data from diverse sources and provides a unified and abstract view for easier access and querying. All this can be done without the need for physically moving data or transforming it. Skilled Employees Without a skilled team, managing the tools and technologies associated with zero-ETL will be difficult. Therefore, analysts and data scientists require proper training to navigate ETL tools and be able to understand data integration pipelines. Proficiency in SQL is also essential for querying and manipulating data stored in databases or warehouses. All of this is necessary to consider before employing staff on zero-ETL strategy. Data Source Diversity Another component of zero-ETL is the accommodation and integration of a wide range of data sources. Organizations aim to handle diverse data sources without the need for upfront standardization. Data source diversity includes different kinds of information, including structured, semi-structured, and unstructured data. Zero ETL and Other Non-ETL Data Integration Techniques Like other non-ETL techniques, Zero ETL prioritizes minimal data movement and transformations for real-time data access and simplicity. However, it’s distinct from other non-ETL methods given their specific approach, level of data processing, and complexity. Let’s discuss how zero-ETL compares with some of the data integration techniques that don’t primarily involve ETL. ELT (Extract, Load, Transform): Similarities: Both minimize data movement by transforming data after loading. Differences: Staging area: ELT typically uses a staging area for data transformation in the target database, while zero-ETL aims for direct source access. Complexity: ELT handles complex transformations efficiently in the staging area, while zero-ETL does not involve any transformation. Latency: ELT introduces some latency due to staging, while zero-ETL prioritizes real-time access. CDC (Change Data Capture): Complementary: CDC can be used with zero-ETL to capture real-time changes efficiently. Differences: Scope: While CDC can be part of an ETL pipeline, it’s not inherently ETL as CDC only captures changes in data. Zero-ETL, on the other hand, aims to eliminate all data movement and transformations. Initial data: CDC doesn’t handle initial data loads, requiring additional solutions in a zero-ETL context. Data Virtualization: Similarities: Both avoid the physical movement of data, offering virtual access to data. Differences: Performance: Zero-ETL might offer better performance with direct source access compared to virtualization overhead. Control: Virtualization grants granular control over data access, while zero-ETL relies on source system permissions. Transformations: May include basic transformations, while zero-ETL minimizes them. API Integrations: Complementary: APIs can be used within zero-ETL for specific data access needs. Differences: Scope: APIs are targeted access points, while zero-ETL aims for broader data integration. Complexity: Building and maintaining APIs might be more complex than zero-ETL solutions. Security: APIs require robust security measures compared to zero-ETL’s reliance on source system controls. Data Federation: Similarities: Both enable querying data across multiple sources without centralizing it. Differences: Control: Zero-ETL focuses on simplicity, while federation offers more granular control over data access and transformations. Complexity: Setting up and managing federation can be more complex than zero-ETL solutions. Performance: Depending on the implementation, the data federation process can introduce performance overhead compared to zero-ETL’s direct access. Zero ETL Benefits Zero ETL has many benefits that can enhance data integration processes and analytics. Three advantages of zero-ETL are: Speed Since there is no data transformation or manipulation involved in the zero-ETL approach, this process tends to be faster than other conventional processes like ETL. In zero-ETL, the emphasis is on direct data movement that enables swift data migrations. Speedy data transfer proves crucial when real-time data delivery is needed, particularly for prompt decision-making. Streamlined Data Analytics With zero-ETL, it’s possible to access and analyze data as it flows. Since there is no need for batch transformations and extensive preprocessing, there is reduced latency. Zero ETL ensures the streamlining of data analytics, enabling timely insights and enhancing the overall experience. Real-time Insights Zero ETL enables organizations to access and analyze data as it is generated. The data becomes available in real time provided there’s that extensive transformations are not required. For instance, cybersecurity firms can adopt zero-ETL for real-time threat detection. Since conventional ETL processes introduce delays in processing and analyzing security event logs, firms may experience delays in identifying potential threats. But with zero-ETL, firms can instantly analyze log data as it’s generated and proactively address cybersecurity issues. Zero ETL Use Cases ETL is an indispensable approach to data integration, especially when complex data transformation is a requirement. However, there are some scenarios where an organization would be much better off with zero-ETL. Some of these use cases are: Quick Replication It refers to the rapid duplication of data from a source to a target system, keeping the target continuously synchronized with the changes in source data. Zero-ETL is well-suited to this scenario as it focuses on real-time data processing and schema-on-read principles. The schema-on-read principles enable on-the-fly interpretation and structuring of data during analysis, thus aligning with the need for quick updates without extensive preprocessing. Real Time Monitoring Altering Zero-ETL proves to be highly effective in cases where continuous monitoring and alerting are required, such as fraud detection applications and network monitoring. Since it streams data in real-time from different real time sources, zero-ETL allows for instant identification of deviations from expected patterns or suspicious activities. The swift and responsive nature of zero-ETL is advantageous in cases like these where proactive response and timely detection are important. Customer Behavior Analysis Customer behavior analysis is another situation where zero-ETL proves more effective than traditional ETL processes. This is due to zero-ETL’s capability of enabling immediate insights without delays. The real-time data streaming feature of zero-ETL ensures that engagement data, customer interactions, and transactions are available for analysis as soon as they occur. This allows businesses to respond instantly to emerging patterns, personalized recommendations, and customer support interactions accordingly. Zero ETL does not Replace ETL Zero ETL’s popularity stems from the belief that it is a futuristic approach or even an alternative to traditional data integration processes. The traditional ETL processes have been used in organizations for decades, setting the foundation for many deeper analytics tasks. Since zero-ETL is known for its exceptional speed considering its direct data transfer approach, it still does not completely replace ETL. Therefore, it’s important to discuss the prevailing misconceptions concerning zero-ETL. Here are some reasons why zero-ETL cannot replace ETL: Lack of Integration Outside the Ecosystem Similar to Snowflake with its Unistore, Amazon has been pushing its zero-ETL approach quite a lot lately. For starters, consider its announcement about launching AWS zero-ETL integrations for Amazon Aurora PostgreSQL, Amazon RDS, and Amazon DynamoDB with Amazon Redshift. Accordingly, other players including Google and Microsoft have been following suit. However, the important thing to note here is that organizations will only be able to realize the gains of zero-ETL as long as they stay within the ecosystem. Since zero-ETL is all about transferring data as quickly as possible, integration with systems outside the ecosystem of, say AWS, can be challenging, if not impossible. Unable to Handle Complex Transformations Since the zero-ETL approach depends on in-place processing, it is not ideal for scenarios demanding data transformations or combining data from different sources. Moreover, highly complex data require more development and maintenance resources to maintain zero-ETL solutions. Compared to zero-ETL, traditional ETL is well-suited for complex data transformations and extensive preprocessing. It allows firms and organizations to structure and clean data before leading it into a target repository. Lack of Data Quality Assurance Though zero-ETL is highly responsive and offers an advantage in terms of speed, it may not provide the same level of data quality assurance as ETL. Quality checks must be integrated into the analytics process, introducing the challenge of maintaining data integrity during on-the-fly transformations. This shift in timing and nature of quality checks tells about the need for careful consideration. Conventional ETL processes include comprehensive data quality checks, like competence consistency, data accuracy, etc., and transformations during the staging phase. This ensures that only accurate data is loaded into the target. Cost Effectiveness and Batch Processing Batch processing is often more cost-effective using ETL and it is more practical for handling large volumes of data that can be processed periodically. This is true particularly when real-time or near-real-time data processing is not a restrictive requirement and delays don’t affect important decisions. Real-time data streaming in zero-ETL incurs higher costs for quick data processing. This makes it less cost-effective in cases where batch processing is ideal for business needs and resource constraints. Conclusion Zero ETL can be a viable approach in certain cases due to its swift response and direct transfers. However, it also requires considerable investment in data management technologies and an expert staff to derive actionable insights efficiently. Both traditional ETL and Zero ETL have their merits and the preference depends on specific use and requirements.When managing data at enterprise level traditional ETL offers a centralised system to not only integrate data from diverse sources but also transform it and improve its quality. For businesses prioritizing performance and a resource efficient approach, LIKE.TG’s merges as a reliable solution for your traditional ETL needs. Streamline your data handling now with LIKE.TG! Take the Next Step Towards Streamlined Data Operations For efficient data management, LIKE.TG is your go-to choice. Simplify your processes and get reliable results with LIKE.TG’s solutions! Signup Now!
A Comprehensive Guide to SQL Server Replication: Setup, Types, and Components
A Comprehensive Guide to SQL Server Replication: Setup, Types, and Components
SQL Server replication is a specialized form of data replication that plays a crucial role in ensuring the seamless transfer and synchronization of data across multiple instances of Microsoft SQL Server databases. Data replication, in the broader sense, is a process in which data is copied from one database or storage system to another, ensuring that the same information is consistently available in multiple locations. The primary purpose of data replication is to enhance data availability, reliability, and fault tolerance. By maintaining multiple copies of data across different servers or locations, organizations can mitigate the risk of data loss due to hardware failures, disasters, or other unforeseen events. As a vital element of data management strategies, data replication aids essential functions like disaster recovery, load balancing, and distributed computing environments. It ensures data uniformity and synchronization across all systems, meaning that all copies of the data are kept up-to-date and consistent, thereby enhancing decision-making and operational efficiency. For instance, a company might replicate its data across servers in different locations to ensure that employees in all locations have access to the same, most recent data. What is SQL Server Replication? SQL Server Replication is a feature provided by Microsoft SQL Server that enables the transfer and synchronization of data and database objects from one database to another. While it shares the fundamental concept of data replication, SQL Server Replication is specifically designed to work within the SQL Server environment, providing a robust, flexible, and efficient solution for managing data distribution and synchronization. SQL Server Replication is highly configurable, allowing it to be tailored to meet specific business requirements. It provides a reliable and efficient mechanism for managing data distribution, making it essential for businesses that rely on SQL Server for data management. Types of SQL Server Replication SQL Server Replication is categorized into four main types. Each of these serve different needs and scenarios. The choice of among them depends on the specific requirements of the data environment. They include: 1. Snapshot Replication Snapshot Replication creates a full copy or ‘snapshot’ of the entire database or a portion of it, which is then transferred to the subscriber. When changes made to data are infrequent, this is the most effective approach. It is a straightforward SQL Server replication method as it simply involves copying data from one database to another. However, it can be resource-intensive for large databases due to the volume of data transferred. Think of a university or college that updates its course catalog once every semester. The university can use snapshot peplication to distribute the updated catalog to its various departments. Since the catalog is updated infrequently, it’s practical to copy the entire catalog each time, ensuring that all departments have the same course information. 2. Transactional Replication Transactional Replication begins with an initial snapshot of data. Following this, only the transactions or changes made to the publisher database are sent to the subscriber. The goal is to ensure that the publisher and subscriber databases are synchronized in near real-time. In scenarios where data changes are frequent and high throughput is required, transactional replication is ideal. For example, an online ticket booking system where ticket availability needs to be updated in real time can utilize transactional replication to duplicate SQL Server data. As tickets are booked or canceled, these changes are replicated across all servers, ensuring that all users see the most current ticket availability. 3. Merge Replication Merge Replication is a more sophisticated type of replication that allows changes to be made at both the publisher and subscriber databases. After the first snapshot of data is created and sent to the subscriber, changes made at both ends are tracked and then merged together. This type of replication is useful in distributed server environments where connectivity may not be consistent. A retail chain with multiple stores, each having its own database, can use merge replication with SQL Server to manage its inventory. If a product is sold or restocked at one store, this change can be made in the local database and then merged with the databases of the other stores. Consequently, all stores have accurate and up-to-date inventory information, improving the efficiency of inventory management across the retail chain. 4. Peer-to-Peer Replication Peer-to-peer replication is a type of transactional replication that allows multiple servers (peers) to hold identical copies of data. In this model, each server acts both as a publisher and a subscriber, meaning any change made in any server is replicated to all other servers. This ensures that all servers contain the most recent data, providing a system that is highly available and fault-tolerant. For example, consider a multinational corporation with offices in New York, London, and Tokyo, each having its own server. The corporation uses peer-to-peer replication to ensure that any update made in any office (like updating client information in the New York office) is immediately replicated to the servers in the other offices. Major Components of SQL Server Replication SQL Server Replication comprises several key components that work together to facilitate the replication process. These components include: 1. Publisher The Publisher in SQL Server Replication refers to the source database where the original data is stored. It’s the database that is being replicated. The Publisher can have multiple publications, each containing a logically related set of objects and data that are replicated as a unit. The Publisher is responsible for tracking changes in the data and transmitting these changes to the Distributor. 2. Distributor The Distributor is a crucial component of SQL Server Replication. It is a database that stores metadata and history data for all types of replication and transactions for transactional replication. The Distributor can be located on the same server as the Publisher, known as a local Distributor, or on a different server, known as a remote Distributor. The Distributor’s primary function is to distribute the data changes from the Publisher to the Subscribers. 3. Subscriber The Subscriber is the destination database. It is where the replicated data from the Publisher is received and stored. A Subscriber can subscribe to multiple publications from various Publishers. The Subscriber applies the changes received from the Publisher to its local data. 4. Publication A Publication is a collection of database objects and data from a Publisher database that is made available to Subscribers. The content of a publication is typically defined by one or more articles. Publications are created at the Publisher and then propagated to the Subscribers by the Distributor. 5. Article An Article is a specific database object that is included in a publication. It could be a table, view, stored procedure, or function. A publication can consist of one or more articles. Each article represents a unit of data that can be replicated independently of other articles. 6. Subscription A Subscription in SQL Server Replication is a request by a Subscriber to receive a publication. The Subscription defines where the publication’s data and database objects are sent. Subscriptions can be either push, where updates are automatically sent from the Publisher, or pull, where updates are requested by the Subscriber. 7. Agents Agents are specialized processes or services in SQL Server Replication that are responsible for moving data between the Publisher and Subscribers. The three main types of agents are the Snapshot Agent, which creates snapshots of data and schema; the Log Reader Agent, which monitors the transaction log; and the Distribution Agent, which moves replicated data from the distribution database to Subscribers. These agents work in unison to ensure the smooth and timely transfer of data. These components interact with each other to ensure that data is accurately replicated from the Publisher to the Subscriber(s), maintaining data consistency and integrity across the databases. How To Set Up SQL Server Replication To demonstrate how an organization can set up SQL Server Replication, let’s consider a use case: A retailer sells via two channels: online and in-store. The retailer maintains distinct database tables, namely Orders_Online and Orders_Store, each residing in separate SQL Server databases on different machines (servers). Crucially, the replication process ensures that orders placed through one channel are mirrored in the other, creating a synchronized data ecosystem. Traditionally, organizations would need to navigate the complexities of configuring SQL Server components to achieve this replication. However, LIKE.TG simplifies the entire task by providing an intuitive, user-friendly solution. By eliminating the intricacies associated with manual installation and configuration, LIKE.TG streamlines the replication process. Here’s a closer look at how LIKE.TG accomplishes this: Objective: Achieve synchronization or replication of data between the Orders_Online and Orders_Store tables. Step 1: Replication from Orders_Online to Orders_Store a. Begin by specifying the necessary information for connecting to the Shop_Online database using SQL Server. b. Select the ‘Order’s’ table and enable Change Data Capture (CDC) by choosing the “Incremental Load Based on Audit Field” option. This involves specifying a designated audit field, typically Order ID, to facilitate tracking changes. c. Configure the Database Diff Processor to detect variations between the source (Orders_Online) and destination (Orders_Store) and write them onto the Orders_Store database table. d. Define a structured mapping that clearly outlines how the columns in the Orders_Online table correspond to those in the Orders_Store table. e. Repeat steps a-d for the Orders_Store table, ensuring bidirectional synchronization. Step 2: Establish Continuous Two-Way Replication The first time the dataflow is run, any differences in the two tables will be written to both tables. On each subsequent run, CDC on the source database, using the audit field as Order ID, will pick up any new orders present in the source table since the last run and write them to the destination if they are not already present there. To set up continuous automated runs of the above dataflow, we can schedule it as a job using the Job Scheduler. Here, the job is configured to run continuously on the LIKE.TG server, with a minimum wait time of 5 seconds and a maximum of 30 seconds before a rerun. This setup ensures near real-time synchronization between the two database tables. Results: Once the job is scheduled, it is run continuously in the background, synchronizing changes between the two tables in near real-time. When a new order is placed in Orders_Online, and When a new order is placed in Orders_Store, These changes are instantly reflected across both databases. Conclusion SQL Server Replication is essential for organizations managing and distributing data across multiple databases. It ensures data consistency, availability, and reliability, which are crucial for informed decision-making and smooth business operations. LIKE.TG is designed to enhance these benefits by simplifying the SQL Server replication process. With its user-friendly interface and advanced features, it reduces the complexity of data replication and ensures that data is always synchronized and readily accessible. Its seamless integration with SQL Server databases and the ability to connect to diverse data sources make it a comprehensive solution for efficient data management across various platforms. Moreover, LIKE.TG’s automated ETL processes and data transformation capabilities simplify the setup and management of replication tasks, allowing for the customization of data during replication. Ready to enhance your SQL Server Replication process? Start your journey by downloading LIKE.TG’s 14-day free trial today. Experience Hassle-Free SQL Server Replication LIKE.TG's user-friendly, drag-and-drop interface makes the replication process easy and straightforward, even for non-technical users. Plus, with customizable features, LIKE.TG can meet your specific business needs, making it the ideal solution for SQL Server replication. Download Free Trial
Automated Form Processing: A Practical Guide
Automated Form Processing: A Practical Guide
Paper-based forms are slowly being replaced by their digital counterparts, but filling out forms is still a big part of doing business. It’s typically the first step in a company’s data collection and facilitates multiple business functions. The ubiquitous nature of forms in today’s business environment necessitates the implementation of automated form processing. Manually collecting, processing, and using forms from various sources is resource-intensive and prone to human errors—issues that automated form solutions can resolve easily. With the increasing use of automation to save time and boost efficiency, a growing number of enterprises are realizing the value of automating their form-processing tasks and how it can improve their data entry and management. This blog takes an in-depth look at automated form processing, explores its benefits, and discusses how LIKE.TG can be the right solution for you. What is Automated Form Processing and How It Works Automated form processing uses software to streamline how your organization handles its forms and documents. By using dedicated applications, your business can eliminate the time and manual effort spent on performing associated tasks—such as extraction, validation, and data entry. The automation process follows these steps: Document Capture and Upload Electronic document capture ensures form information is quickly uploaded where you want it. Instead of manually entering information from filled-out forms into your system, you can use electronic document capture tools to scan hard copies or ingest electronic documents from a specified source. Data Extraction Data extraction software obtains pertinent information from the form or document using techniques such as PDF document parsing, data querying, reusable pattern-based extraction templates, AI-based algorithms, natural language processing (NLP) and Optical Character Recognition (OCR). Data Validation This extracted data will be validated using your specified data quality rules or other conditions. Data Integration and Analysis Data extracted from your forms and documents is integrated with other datasets. You can then use this compiled information for record keeping, analysis, report generation, and obtaining insights for more informed decision-making. Workflow Automation Based on your requirements, you can configure automated workflows to route the forms for further processing, review, or approval. These workflows will seamlessly move the form to the next specified step based on the outcome of the previous process. Benefits of Automated Form Processing These are some of the most substantial benefits of automated form processing: Greater Efficiency: Automation results in a significant boost in your efficiency. Form processing jobs are completed without manual intervention or effort, and your personnel’s focus can be redirected to tasks that benefit from it. Increased Accuracy: Automated processes minimize the possibility of human errors affecting data quality. As a result, you can have more confidence in your extracted data and its accuracy. Time Savings: Quicker processing through automation decreases the time each form takes to go from data to actionable information. On its own, a form is just a compilation of text and figures. However, it becomes a valuable part of a larger picture once extracted and integrated with other data. The sooner you have the insights you need to help with your decision-making, the faster you can determine the next steps you need to take. More Streamlined Workflows: Automation removes the back-and-forth and redundant steps from your organization’s form management. The result is a smoother and more streamlined workflow. Cost Reduction: Automated form processing lowers the costs associated with form management by doing away with manual labor and decreasing the chances of mistakes—and the steps involved in rectifying them. Industries That Can Leverage Automated Form Processing Any industry that uses forms can benefit from automated form processing. W2 form automation is a great example applicable in every sector, big or small. You can easily maintain accurate records of your employees’ critical financial information by automating W2 form data extraction. As a result, it becomes more convenient to review and analyze their salaries, tips, wages, additional compensation, and the taxes withheld from their salaries. [Source: 2024 Form W-2 (irs.gov)] Automated form processing also offers specific advantages in the following domains: Education Automated form processing can help the education industry in a variety of ways, some of which include: A Simplified Admissions Process: Admission applications are packed with documents such as personal information, transcripts, essays, personal statements, and the like. Automated form processing can separate items like essays and personal statements for manual review and automate the extraction and compilation of other data. This can enable educational institutions to handle more applications with less effort. More Accurate Records: Automated validation and data entry processes allow educational institutions to maintain accurate student records. This can reduce errors in administrative tasks and facilitate error-free record-keeping. Easier Compliance: Educational institutions can stay compliant with various regulatory requirements more easily with automated form processing. They can generate more up-to-date reports for audits, accreditation, and other objectives. [Source: transcript-sample-scaled.jpg (1978×2560) (iahe.net)] Healthcare In the healthcare sector, automated form processing assists with various aspects of the patient experience such as: Rapid Patient Registration: Automated form processing accelerates patient registration protocols in medical facilities. Patients can be triaged more quickly in emergencies, experience shorter wait times in regular visits, and start receiving necessary treatment sooner with less red tape in the way. [Source: SOS Free Medical and Dental Clinic (squarespace.com)] Medical Paperwork: Through automated form processing, medical facilities can maintain accurate health records and up-to-date patient histories for more effective care. They can also ensure that consent forms are readily accessible for ethical and legal compliance. On the administrative side, form-heavy processes such as billing, invoicing, and insurance claims processing can all be improved through automation. Data Collection for Clinical Research: Clinical researchers can utilize automated form processing to collect research data more easily and ensure its accuracy and compliance with the applicable study protocols. Government In the government sector, automated form processing streamlines interactions between government agencies and citizens for better performance and outcomes. Here are a few examples: Citizen Service Provision: Automated form processing shortens the processing time required for common services such as license renewals, benefits claims, and permit applications. [Source: VEHICLE REGISTRATION/TITLE APPLICATION (ny.gov)] Quicker Response Times: Faster form processing enables government agencies to respond more quickly to citizen complaints, applications, requests, and inquiries. Prompt service delivery can boost citizens’ satisfaction and improve how they perceive an agency’s performance. Auditable and Transparent Processes: Automation promotes transparency in government processes, and the digital trail that automated systems create during their operations makes them easier to audit. This ensures accountability and regulatory compliance and increases public confidence in a government body. Finance Automated form processing also serves several purposes in the finance sector, including: Expedited Loan Processing: Business and consumer loans form a major component of a financial institution’s operations. Automated form processing accelerates loan application and approval procedures, allowing loan providers to assess and approve requests and disburse funds quickly. [Source: Tiers 3, 4, 5 6 Loan Application for Members Covered by Articles 14, 15 or 22 (RS5025-A) (ny.gov)] Fraud Prevention: The finance sector is vulnerable to fraud and other instances of white-collar crime. Automated analysis and validation of the information included in financial forms can help mitigate the chances of fraud more easily. Compliance Management: Automated form processing aids financial institutions in adhering to financial regulations and other compliance requirements, minimizing their exposure to fines, penalties, and legal consequences. How to Choose an Automated Form Processing Platform Ready to choose an automated form processing platform for your organization? Here are a few factors to keep in mind: Data Extraction Accuracy This is a platform’s ability to correctly extract data from different types of forms. Verify the accuracy of its extraction processes and assess how precisely it processes data. Seamless Integration Easy integration with the systems, tools, databases, and applications you currently use. High compatibility ensures you can have the platform up and running with minimal disruptions to your workflow. Customizability A customizable platform can easily accommodate your current requirements. You can also modify it to keep up with your organization’s evolving demands. Security and Compliance Features Look for security features such as encryption in your automated form processing platform and ensure its adherence to all applicable data protection and privacy regulations. Your platform may need to comply with federal and state data privacy laws, depending on which state you are based in. There can also be additional industry-specific regulations to consider. User-Friendliness An intuitive and user-friendly interface will reduce training requirements and make the platform more accessible for administrators, end users, and non-technical teams alike. Scalability Scalability ensures a platform’s long-term usage and viability for your organization. As your business expands and your form processing requirements grow, your platform needs to be able to keep up easily. Customer Support Your vendor’s customer support staff will significantly affect your user experience, as you will work closely with them to integrate the platform into your processes. Check for seamless onboarding processes and comprehensive tutorials that can prepare your teams for all aspects of usage. However, there’s more to a reliable vendor than good training and comprehensive documentation. Verify the accessibility of their customer support infrastructure. When issues arise, you should get the help you need to sort them out quickly. Cost and ROI The costs of acquiring a new platform are not limited to its purchase. Consider any additional applicable fees, the pricing structure, and setup and training costs. Additionally, factor in the potential return on investment you expect to see in resource conservation and time savings. The LIKE.TG Advantage LIKE.TG combines AI-powered functionality with a user-friendly, no-code interface and an enterprise-grade ETL engine. The result? A powerful, scalable end-to-end document processing solution that readily ingests data from structured, semi-structured, and unstructured data sources. Fulfilling customer requests 15 times faster? Cutting purchase order processing time from hours to 2 minutes? Processing an invoice in less than a minute when previously it used to take 30 minutes to a couple of hours? It’s possible with LIKE.TG. Automate your data’s extraction, validation, and transformation—then send it to downstream destinations, such as databases, BI tools, and ERP/CRM systems, without manual intervention for analytics, reporting, and other uses. Using LIKE.TG for Automated Form Processing LIKE.TG can help your automated form processing with: Adding a Document: LIKE.TG works with PDF, TXT, DOC, and XLS formats. You can add these documents from email, cloud storage, web services, FTP/SFTP, and other sources. Data Extraction: LIKE.TG allows both manual and AI-based extraction template creation. After a document is added, these extraction templates capture the relevant information. Data Preparation: LIKE.TG’s Data Prep feature lets you preprocess the extracted data. You can cleanse it, transform it based on your requirements, and validate it using your specified rules. Data Export: You can then move the processed data to a destination of your choice, depending on your objectives. Export it to a database for integration, a BI tool for analytics, or a CRM system for compilation. Automation and Scheduling: Once you have configured the document source, processes, and desired destination, use LIKE.TG’s automation and scheduling capabilities to decide these extraction jobs’ frequency. For example, you can set them up to run when there is a new document detected in the system or at a given time of the day. Automate Your Organization's Form Processing with LIKE.TG's Intelligent Data Solutions Whether you're in finance, education, healthcare or government—count on our end-to-end data management platform. Become one of our satisfied clients today! Start Your FREE Trial Today Conclusion Automated form processing can transform form management in a variety of sectors, especially education, healthcare, government, and finance. By choosing the right automated form processing platform for its needs, an organization can save time, minimize delays, mitigate human errors, and redirect its resources to where they’re needed the most. Start using an automated form processing platform designed to grow alongside your operations. Contact us for a quote or start your free trial today!
Modernizing Unstructured Data Processing With AI
Modernizing Unstructured Data Processing With AI
AI’s integration into data analytics and processing is a natural progression for an industry marked by rapid innovation and growth. The big data analytics market is moving toward an expected valuation of $655 billion in the next five years, and unstructured data processing tools will be responsible for a major chunk of this revenue. With technological advancements and the incorporation of AI, these tools enable organizations to make sense of vast, previously untapped data stores. This blog will discuss how data processing has evolved, examine unstructured data processing, and highlight the role of LIKE.TG’s AI-driven solutions in transforming how businesses handle unstructured data. Unstructured Data and Its Unique Challenges Dedicated unstructured data processing solutions have gained traction recently, but many organizations are still struggling to fully leverage this resource due to its unique nature and features. Unstructured data represents around 80 to 90 percent of all new enterprise data. It comprises a variety of formats, lacks a predefined structure, and is typically complex and heterogeneous. These characteristics make unstructured data unsuitable for generic solutions and standardized data processing methods. Modernizing Unstructured Data Processing AI is being increasingly integrated into data management and processing platforms. It can also solve the most common unstructured data issues. When enterprises leverage AI-driven tools for modernizing their unstructured data processing methods, they benefit in three key ways: Richer Insights: The valuable insights obtained from analyzing unstructured data can give companies a competitive advantage. When different kinds of data sources are collated and analyzed, the results are more comprehensive and paint a more detailed picture. For example, analyzing a customer’s purchases, reviews, and call recordings with support staff—all in different formats—will reveal more about them than just looking at the customer’s purchase history. More Effective Decision-Making: Better insights lead to better decisions. Working with unstructured data, organizational leadership can predict market trends more accurately, understand customer preferences, recognize operational gaps, and identify potential risk factors. Together, these factors can contribute to more well-informed strategizing and direction-setting, helping to secure an organization’s position in its industry. Improved Personalization: The deeper an organization’s understanding of its customers, the better it can cater to their needs. With a keen awareness of customer behavior, organizations can work on boosting customer satisfaction through personalized services, products, and marketing efforts. In this way, unstructured data improves how an enterprise executes its primary role of catering to its customers. By yielding powerful insights, unstructured data supports a business in performing better at the macro and micro levels. Five Applications of AI in Unstructured Data Processing 1. Natural Language Processing (NLP): NLP techniques can be implemented on unstructured text-based datasets to enable named entity recognition, summarization, and topic modeling. Other NLP applications include AI-powered language translation solutions and text-generation platforms. 2. Computer Vision AI models can analyze images and classify the patterns, scenes, and objects contained therein. This facilitates applications such as facial recognition, object detection, and image tagging. AI algorithms can similarly analyze video content, enabling data extraction from video streams. 3. Machine Learning (ML) An ML algorithm identifies patterns, outliers, and trends in unstructured datasets. It can also predict potential outcomes by reviewing historical data and crucial factors such as market trends, customer behavior, and sales. 4. Contextual Understanding Instead of analyzing unstructured data in a vacuum, AI models can perform contextual interpretation. They can incorporate additional factors such as location, user behavior, and browsing patterns to provide a more nuanced understanding. 5. Extraction Templates Template-based extraction allows organizations to capture unstructured data from large volumes of documents. Manual template creation can be time-consuming and complicated, forcing users to build, test, and then use their required extraction template. AI-powered tools simplify and accelerate the template creation process, reducing the time it takes enterprises to implement automated extraction on unstructured data. Advantages of AI-Powered Unstructured Data Processing Organizations actively incorporating AI-based unstructured data processing into their workflows can benefit in multiple ways: Increased Efficiency AI algorithms process unstructured data more rapidly than humans. This enables an enterprise to analyze unstructured data in a fraction of the time that manual processes would take. Greater Accuracy AI models can perform analytical tasks while maintaining a high degree of accuracy. Regardless of the complexity of the data, the risk of errors is minimal, and the results are reliable. Adaptability Using machine learning techniques, AI models can learn and self-improve through feedback and new data to maintain reliability in dynamic environments. Innovation and Development AI offers plenty of opportunities for enterprises to think outside the box and develop innovative solutions. With so much potential still untapped, AI can push companies to try new approaches for dealing with data-related challenges. Minimizing The Common Risks Associated with Overreliance on AI As with all new technology, AI in unstructured data processing comes with certain risks. However, an organization can mitigate these risks with the right systems in place. Here are two examples: 1. Non-Deterministic Results AI models maintain great accuracy most of the time. However, due to their probabilistic nature, there can be instances where these models won’t be as accurate in their recommendations or solutions. To counter a potential lack of accuracy, organizations can implement AI during the design stage, when manual intervention is easier, and mistakes can be quickly rectified. In contrast, mistakes during runtime by a fully automated AI model are more difficult to catch. 2. Lack of Explainability It can be tempting to overuse AI as a catch-all solution for every unstructured data issue an organization faces. By simply generating a solution, AI can take away explainability, which is essential for understanding how a problem is solved and the steps involved. To counter this, enterprises can craft a specific role for AI in their unstructured data processing methods. With a well-defined problem and clear expectations for the outcome, AI solutions become easier to review, document, and explain. Experience AI-Powered Unstructured Data Processing At Its Finest Ready to optimize unstructured data processing for better insights that give you a competitive edge? Discover LIKE.TG's AI-powered unstructured data solutions for yourself. I Want to Start My FREE Trial How LIKE.TG’s AI-Driven Solutions Can Help LIKE.TG uses a combination of AI and template-based extraction processes to accelerate unstructured data processing. Users can extract, cleanse, prepare, and export unstructured data from multiple sources to their specified downstream destinations for further use. They can automate their workflows to run at certain times or when certain conditions are met. Best of all, they can do all this without having to write a single line of code. The result is a seamless, hassle-free process for unstructured data processing and management. At LIKE.TG, our aim is not just to democratize and simplify data operations. We also enable our clients to meet their data management requirements with strategic AI integration. Hear from our COO Jay Mishra about the intersection of AI and data management and where he thinks things in this sector are headed. Check out his EM360 Podcast episode today! It’s also available on Spotify, Google Podcasts, and Apple Podcasts.
Data Vault 101: A Comprehensive Guide to Scalable Data Warehousing
Data Vault 101: A Comprehensive Guide to Scalable Data Warehousing
As businesses deal with larger and more diverse volumes of data, managing that data has become increasingly difficult. Only 5% of businesses feel they have data management under control, while 77% of industry leaders consider growing volume of data one of the biggest challenges. Data vault is an emerging technology that enables transparent, agile, and flexible data architectures, making data-driven organizations always ready for evolving business needs. What is a Data Vault? A data vault is a data modeling technique that enables you to build data warehouses for enterprise-scale analytics. It allows you to adapt to fast-changing business requirements with an agile and incremental approach, avoiding the need for extensive re-engineering. It also ensures historical tracking and auditing of data, as it stores all the data from the source systems without any updates or deletions. Data Vault Architecture A data vault follows a three-layered architecture containing the raw, business, and information vault. This design allows you to build agile and scalable data warehouses resilient to changes in the source systems and business requirements. Raw Vault The raw vault is the most granular level, and it stores data as close to the source format as possible. It also keeps track of all the audit information from the source. Since the raw vault is insert-only, no data is ever deleted or updated. This ensures that the raw vault preserves the full history and traceability of the data.The raw vault composed of hubs, links and satellites. These tables capture business keys, relationships and attributes of your data. Hubs represent core business concepts, such as customers, products, or vehicles. They store the business keys that uniquely identify these concepts, along with some metadata information, such as load date and sequence ID. Users can use the business keys to query information about a hub. For instance, a Customer hub has CustomerID as the business key, and a Product hub will have a ProductID as the business key. Links represent the relationships between hubs. Links store the combinations of business keys, showcasing how those hubs are connected. For example, a link between Customer and Product hubs can be a PurchaseTransactions link table. It will contain data relevant to both these hubs, such as PurchaseDate, Quantity, TotalPrice. To make sure each transaction can be uniquely identified, the data vault will concatenate the CustomerID and ProductID, then generate a hash key based on the concatenated string. Satellites store the descriptive information about hubs and links. They contain the attributes that describe the characteristics or states of the hubs and links over time. For instance, the satellite for the Customer hub may store the customer’s FirstName, LastName, Address, PhoneNumber, etc. Likewise, the satellite for the PurchaseTransactions link table may store information like PaymentMethod, DeliveryStatus, LoadDate, RecordSource. In this table, PaymentMethodandDeliveryStatusprovide additional information about each transaction.LoadDateandRecordSource are metadata fields. Business Vault The business vault is another layer derived from the raw vault. It applies selected business rules, calculations, data cleansing and data quality functions to the data.The business vault can also contain hubs, links and satellites, but they are usually created based on business needs and are usually not a direct copy of those in the raw vault. The business vault is useful for providing query assistance and facilitating user access to the data. Here are some data transformations and data quality rules that might be applied in the Business Vault in our example: Data Transformation – Customer Lifetime Value Calculation:You might have a transformation rule that calculates the lifetime value of each customer based on their purchase history. This could be implemented as a new Satellite table in the Business Vault that associates eachCustomerIDwith a calculatedLifetimeValueattribute. TheLifetimeValuecould be calculated as the sum ofTotalPricefor all transactions associated with eachCustomerID. Data Transformation – Product Category Sales:You might want to track the total sales for each product category. This could be implemented as a new Hub and Satellite in the Business Vault that associates eachCategorywith a calculatedTotalSalesattribute. Data Quality Rules:You might have business rules that enforce data quality standards. For example, you might have a rule that flags any transactions where theTotalPriceis less than zero, or where theCustomerIDorProductIDdoes not exist in the respective Hub tables. These rules can be implemented as checks in the data loading process or as constraints in the database schema. Information Vault The information vault (also known as information marts) is a presentation layer built off the raw vault and business vault to support reporting and analytics. It is composed of user-friendly structures like star schemas that representor data marts. The information vault can apply further transformations and aggregations to the data to make it ready for consumption by end users or business intelligence tools. Data Vault Architecture Learn how to use information marts to deliver customized and relevant data to your end-users. The combination of raw vault, business vault, and information marts allows for better data integrity, near-real-time loading, and better accommodation of new business needs without affecting existing structures. Benefits of Data Vault Flexibility and Adaptability Data vault can handle multiple source systems and frequently changing relationships by minimizing the maintenance workload. This means that a change in one source system that creates new attributes can be easily implemented by adding another satellite to the data vault model. Similarly, new and changing relationships can be handled by closing one link and creating another one. These examples show the high level of flexibility and adaptability provided by data vault. Scalability As the data volume grows or more source systems are added, data vault scales easily. You can introduce new hubs, links, and satellites to incorporate additional data sources or entities without disrupting the existing structure. The data warehouse allows you to accommodate more data and more users without compromising performance or quality. Historical Data Preservation The use of satellite tables in data vault ensures that historical data is preserved. This is critical for tracking changes over time, analyzing trends, and meeting regulatory compliance requirements. For instance, in a clinical data warehouse, it’s important to store historical data understanding for how patient diagnoses or provider specialties have evolved over time. Data Lineage and Auditability Data vault embeds data lineage and auditability in the data vault model. In other words, the data vault stores the load date and data source for every new record, telling us when and where the data came from. Additionally, you can analyze hash keys and hash differences to quickly compare row values and identify changes. These features help to ensure data quality, traceability, and accountability. Consistency Data vault ensures data consistency by capturing data in a consistent manner even when the source data, or its delivery, is inconsistent. This means that the data warehouse can provide reliable and accurate information for business decisions. Moreover, data vault enables parallel loading of data with the use of hash values, which improves data access speed and user satisfaction. Agility Data vault supports agile development and evolution of data warehouse requirements by following a methodology that includes several principles of agile work processes. This means that data vault projects have short, scope-controlled release cycles that allow the development team to work closely with the business needs and create a better solution. Data Vault vs Traditional Data Warehouse Techniques Data vault is a modeling technique to build data warehouses but differs from traditional techniques such as dimensional model and 3NF. It has some key differences in terms of data loading, data modeling, and data agility. Data Loading Data vault loads data differently compared to traditional data warehousing techniques. Typically, data warehouses follow Extract-Transform-Load (ETL) workflow where data is transformed and validated before being loaded into the warehouse. In this technique, you must update or delete existing records in the warehouse based on the changes in the source systems. In contrast, data vault leverages the Extract-Load-Transform (ELT) workflow where the data is directly stored in the raw vault from the source system. Business rules, transformations, or validations are applied later in the process, typically inside the business vault. This approach allows you to append new records to the vault without updating or deleting existing records. You can apply business rules, transformations, and validations only when you need to use the data for reporting or analysis. Data Modeling A traditional data warehouse typically uses a dimensional modeling or a normalized modeling (3NF) to organize the data into facts and dimensions or entities and relationships, respectfully. Data vault uses a hybrid modeling technique that combines the best practices of both dimensional and normalized modeling. It leverages a hub-and-spoke schema to represent the data in a historical and flexible way. Whether data vault is the ideal data modeling for you depends on your requirements. Data Agility A Data Warehouse typically has a rigid and stable structure that is designed to meet the current and anticipated business requirements. The structure of the warehouse may change over time due to changes in business requirements, source systems, or data quality standards. However, such changes may require significant efforts and resources to modify the existing ETL processes, warehouse schemas, and reports. Data vault adapts to fast-changing business requirements by separating a data model’s stable and temporal parts.This means that the core business concepts and their relationships are stored in hubs and links, which rarely change. In contrast, the descriptive attributes and their changes over time are stored in satellites, which can be easily added or modified. This way, data vault avoids the need for extensive re-engineering of the data warehouse when new sources or attributes are introduced or existing ones are modified. Capacity to Handle High Volumes of Data Data vault supports parallel loading of data from different sources, which increases the speed and efficiency of data integration. Data vault is based on agile methodologies and techniques, allowing you to deliver value continuously and iteratively, and collaborate actively with business users. Data Vault Best Practices Data vault can handle complex and dynamic data environments. However, to ensure a successful data vault implementation, following best practices and avoiding common pitfalls is important. Here are some tips and recommendations from experts in the field: Plan and define business model and requirements clearly before designing the data vault. This helps identify the key business concepts, relationships, and attributes that will form the basis of hubs, links, and satellites. Use automation tools to speed up and simplify the development and maintenance of the data vault. Automation tools can help generate code, data models, documentation, and tests based on predefined patterns and metadata. Follow the data vault 2.0 standards and best practices to ensure consistency, quality, and scalability of the data vault. Data vault 2.0 is an updated version of the original methodology incorporating new features such as hash keys, parallel loading, audit columns, and business vault. Avoid overloading the data vault with unnecessary or redundant data. Data vault is designed to store raw data from source systems without applying any transformations or business rules. However, this does not mean one should load everything into the data vault without filtering or validating the data. Users should only load the relevant, accurate, and useful data for their business needs. Monitor and test data vaults regularly to ensure their performance, reliability, and accuracy. Data vault is a dynamic and evolving data structure that can accommodate changes in data sources and business requirements. However, this also means that users must keep track of the changes and their impacts on the data vault. Build a Data Warehouse with LIKE.TG Data vault offers many benefits, such as scalability, auditability, parallelism, and adaptability, making it a great choice for modern data warehousing needs.LIKE.TG DW Builder is a code-free and automated data warehouse design and ETL/ELT tool that allows users to build data vaults in minutes. To learn more about LIKE.TG DW Builder and its data vault features, visit the website or request a demo today.
Managed File Transfer in Banking: A Complete Guide
Managed File Transfer in Banking: A Complete Guide
As businesses deal with larger and more diverse volumes of data, managing that data has become increasingly difficult. Only 5% of businesses feel they have data management under control, while 77% of industry leaders consider growing volume of data one of the biggest challenges. Data vault is an emerging technology that enables transparent, agile, and flexible data architectures, making data-driven organizations always ready for evolving business needs. What is a Data Vault? A data vault is a data modeling technique that enables you to build data warehouses for enterprise-scale analytics. It allows you to adapt to fast-changing business requirements with an agile and incremental approach, avoiding the need for extensive re-engineering. It also ensures historical tracking and auditing of data, as it stores all the data from the source systems without any updates or deletions. Data Vault Architecture A data vault follows a three-layered architecture containing the raw, business, and information vault. This design allows you to build agile and scalable data warehouses resilient to changes in the source systems and business requirements. Raw Vault The raw vault is the most granular level, and it stores data as close to the source format as possible. It also keeps track of all the audit information from the source. Since the raw vault is insert-only, no data is ever deleted or updated. This ensures that the raw vault preserves the full history and traceability of the data.The raw vault composed of hubs, links and satellites. These tables capture business keys, relationships and attributes of your data. Hubs represent core business concepts, such as customers, products, or vehicles. They store the business keys that uniquely identify these concepts, along with some metadata information, such as load date and sequence ID. Users can use the business keys to query information about a hub. For instance, a Customer hub has CustomerID as the business key, and a Product hub will have a ProductID as the business key. Links represent the relationships between hubs. Links store the combinations of business keys, showcasing how those hubs are connected. For example, a link between Customer and Product hubs can be a PurchaseTransactions link table. It will contain data relevant to both these hubs, such as PurchaseDate, Quantity, TotalPrice. To make sure each transaction can be uniquely identified, the data vault will concatenate the CustomerID and ProductID, then generate a hash key based on the concatenated string. Satellites store the descriptive information about hubs and links. They contain the attributes that describe the characteristics or states of the hubs and links over time. For instance, the satellite for the Customer hub may store the customer’s FirstName, LastName, Address, PhoneNumber, etc. Likewise, the satellite for the PurchaseTransactions link table may store information like PaymentMethod, DeliveryStatus, LoadDate, RecordSource. In this table, PaymentMethodandDeliveryStatusprovide additional information about each transaction.LoadDateandRecordSource are metadata fields. Business Vault The business vault is another layer derived from the raw vault. It applies selected business rules, calculations, data cleansing and data quality functions to the data.The business vault can also contain hubs, links and satellites, but they are usually created based on business needs and are usually not a direct copy of those in the raw vault. The business vault is useful for providing query assistance and facilitating user access to the data. Here are some data transformations and data quality rules that might be applied in the Business Vault in our example: Data Transformation – Customer Lifetime Value Calculation:You might have a transformation rule that calculates the lifetime value of each customer based on their purchase history. This could be implemented as a new Satellite table in the Business Vault that associates eachCustomerIDwith a calculatedLifetimeValueattribute. TheLifetimeValuecould be calculated as the sum ofTotalPricefor all transactions associated with eachCustomerID. Data Transformation – Product Category Sales:You might want to track the total sales for each product category. This could be implemented as a new Hub and Satellite in the Business Vault that associates eachCategorywith a calculatedTotalSalesattribute. Data Quality Rules:You might have business rules that enforce data quality standards. For example, you might have a rule that flags any transactions where theTotalPriceis less than zero, or where theCustomerIDorProductIDdoes not exist in the respective Hub tables. These rules can be implemented as checks in the data loading process or as constraints in the database schema. Information Vault The information vault (also known as information marts) is a presentation layer built off the raw vault and business vault to support reporting and analytics. It is composed of user-friendly structures like star schemas that representor data marts. The information vault can apply further transformations and aggregations to the data to make it ready for consumption by end users or business intelligence tools. Data Vault Architecture Learn how to use information marts to deliver customized and relevant data to your end-users. The combination of raw vault, business vault, and information marts allows for better data integrity, near-real-time loading, and better accommodation of new business needs without affecting existing structures. Benefits of Data Vault Flexibility and Adaptability Data vault can handle multiple source systems and frequently changing relationships by minimizing the maintenance workload. This means that a change in one source system that creates new attributes can be easily implemented by adding another satellite to the data vault model. Similarly, new and changing relationships can be handled by closing one link and creating another one. These examples show the high level of flexibility and adaptability provided by data vault. Scalability As the data volume grows or more source systems are added, data vault scales easily. You can introduce new hubs, links, and satellites to incorporate additional data sources or entities without disrupting the existing structure. The data warehouse allows you to accommodate more data and more users without compromising performance or quality. Historical Data Preservation The use of satellite tables in data vault ensures that historical data is preserved. This is critical for tracking changes over time, analyzing trends, and meeting regulatory compliance requirements. For instance, in a clinical data warehouse, it’s important to store historical data understanding for how patient diagnoses or provider specialties have evolved over time. Data Lineage and Auditability Data vault embeds data lineage and auditability in the data vault model. In other words, the data vault stores the load date and data source for every new record, telling us when and where the data came from. Additionally, you can analyze hash keys and hash differences to quickly compare row values and identify changes. These features help to ensure data quality, traceability, and accountability. Consistency Data vault ensures data consistency by capturing data in a consistent manner even when the source data, or its delivery, is inconsistent. This means that the data warehouse can provide reliable and accurate information for business decisions. Moreover, data vault enables parallel loading of data with the use of hash values, which improves data access speed and user satisfaction. Agility Data vault supports agile development and evolution of data warehouse requirements by following a methodology that includes several principles of agile work processes. This means that data vault projects have short, scope-controlled release cycles that allow the development team to work closely with the business needs and create a better solution. Data Vault vs Traditional Data Warehouse Techniques Data vault is a modeling technique to build data warehouses but differs from traditional techniques such as dimensional model and 3NF. It has some key differences in terms of data loading, data modeling, and data agility. Data Loading Data vault loads data differently compared to traditional data warehousing techniques. Typically, data warehouses follow Extract-Transform-Load (ETL) workflow where data is transformed and validated before being loaded into the warehouse. In this technique, you must update or delete existing records in the warehouse based on the changes in the source systems. In contrast, data vault leverages the Extract-Load-Transform (ELT) workflow where the data is directly stored in the raw vault from the source system. Business rules, transformations, or validations are applied later in the process, typically inside the business vault. This approach allows you to append new records to the vault without updating or deleting existing records. You can apply business rules, transformations, and validations only when you need to use the data for reporting or analysis. Data Modeling A traditional data warehouse typically uses a dimensional modeling or a normalized modeling (3NF) to organize the data into facts and dimensions or entities and relationships, respectfully. Data vault uses a hybrid modeling technique that combines the best practices of both dimensional and normalized modeling. It leverages a hub-and-spoke schema to represent the data in a historical and flexible way. Whether data vault is the ideal data modeling for you depends on your requirements. Data Agility A Data Warehouse typically has a rigid and stable structure that is designed to meet the current and anticipated business requirements. The structure of the warehouse may change over time due to changes in business requirements, source systems, or data quality standards. However, such changes may require significant efforts and resources to modify the existing ETL processes, warehouse schemas, and reports. Data vault adapts to fast-changing business requirements by separating a data model’s stable and temporal parts.This means that the core business concepts and their relationships are stored in hubs and links, which rarely change. In contrast, the descriptive attributes and their changes over time are stored in satellites, which can be easily added or modified. This way, data vault avoids the need for extensive re-engineering of the data warehouse when new sources or attributes are introduced or existing ones are modified. Capacity to Handle High Volumes of Data Data vault supports parallel loading of data from different sources, which increases the speed and efficiency of data integration. Data vault is based on agile methodologies and techniques, allowing you to deliver value continuously and iteratively, and collaborate actively with business users. Data Vault Best Practices Data vault can handle complex and dynamic data environments. However, to ensure a successful data vault implementation, following best practices and avoiding common pitfalls is important. Here are some tips and recommendations from experts in the field: Plan and define business model and requirements clearly before designing the data vault. This helps identify the key business concepts, relationships, and attributes that will form the basis of hubs, links, and satellites. Use automation tools to speed up and simplify the development and maintenance of the data vault. Automation tools can help generate code, data models, documentation, and tests based on predefined patterns and metadata. Follow the data vault 2.0 standards and best practices to ensure consistency, quality, and scalability of the data vault. Data vault 2.0 is an updated version of the original methodology incorporating new features such as hash keys, parallel loading, audit columns, and business vault. Avoid overloading the data vault with unnecessary or redundant data. Data vault is designed to store raw data from source systems without applying any transformations or business rules. However, this does not mean one should load everything into the data vault without filtering or validating the data. Users should only load the relevant, accurate, and useful data for their business needs. Monitor and test data vaults regularly to ensure their performance, reliability, and accuracy. Data vault is a dynamic and evolving data structure that can accommodate changes in data sources and business requirements. However, this also means that users must keep track of the changes and their impacts on the data vault. Build a Data Warehouse with LIKE.TG Data vault offers many benefits, such as scalability, auditability, parallelism, and adaptability, making it a great choice for modern data warehousing needs.LIKE.TG DW Builder is a code-free and automated data warehouse design and ETL/ELT tool that allows users to build data vaults in minutes. To learn more about LIKE.TG DW Builder and its data vault features, visit the website or request a demo today.
ETL Using Python: Exploring the Pros vs. Cons
ETL Using Python: Exploring the Pros vs. Cons
Are you looking to automate and streamline your data integration process? ETL (extract, transform, and load) collects data from various sources, applies business rules and transformations, and loads the data into a destination system. Today, you will learn how to build ETL pipelines using Python – a popular and versatile programming language. Is It Possible to Build ETL Using Python? Yes! Python has a rich set of libraries and frameworks that can handle different aspects of the ETL process, such as data extraction, manipulation, processing, and loading. Python makes it easy to create ETL pipelines that manage and transform data based on business requirements. There are several ETL tools written in Python that leverage Python libraries for extracting, loading and transforming diverse data tables imported from multiple data sources into data warehouses. Python ETL tools are fast, reliable, and deliver high performance. Some top tools that build ETL using Python are: Apache Airflow Luigi petl Spark pandas Advantages of Configuring ETL Using Python Easy to Learn Python has a simple and consistent syntax that makes writing and understanding ETL code easy. Python also has a REPL (read-eval-print loop) that allows interactive ETL code testing and debugging. Moreover, Python has a “batteries included” philosophy that provides built-in modules and functions for everyday ETL tasks, such as data extraction, manipulation, processing, and loading. For instance, you can use the CSV module to read and write CSV files, the JSON module to handle JSON data, the SQLite3 module to connect to SQLite databases, and the urllib module to access web resources. Therefore, if you are looking for a simple way to build data pipelines, configuring ETL using Python might be a good choice. Flexibility Python has a flexible and dynamic typing system allows ETL developers to work with different data sources and formats, such as CSV, JSON, SQL, and XML. Python supports multiple paradigms and styles of programming, such as object-oriented, functional, and procedural, that enable ETL developers to choose the best approach for their ETL logic and design. Python also has a modular and scalable structure that allows ETL developers to organize their ETL code into reusable and maintainable components, such as functions, classes, and modules. For instance, you can use the Pandas library to create and manipulate DataFrames, the NumPy library to perform numerical computations, the SciPy library to apply scientific and statistical functions, and the Matplotlib library to generate and display data visualizations. Therefore, if you are looking for a flexible and adaptable way to build data pipelines, ETL using Python is the way to go. Power Python has a robust and diverse set of third-party libraries and frameworks that can handle different aspects of the ETL process, such as data extraction, transformation, loading, and workflow management. Some standard Python tools and frameworks for ETL are Pandas, Beautiful Soup, Odo, Airflow, Luigi, and Bonobo. These tools and frameworks provide features and functionalities that can enhance the performance and efficiency of the ETL process, such as data cleaning, data aggregation, data merging, data analysis, data visualization, web scraping, data movement, workflow management, scheduling, logging, and monitoring. For instance, you can use the Beautiful Soup library to extract data from HTML and XML documents, the Odo library to move data between different formats and sources, the Airflow framework to create and run ETL pipelines, the Luigi framework to build complex data pipelines, and the Bonobo framework to build ETL pipelines using a functional programming approach. Drawbacks of Configuring ETL Using Python Performance Python is an interpreted language that runs slower than compiled languages, such as C or Java. Python also has a global interpreter lock (GIL) that prevents multiple threads from executing Python code simultaneously, limiting the concurrency and parallelism of the ETL process. Python also has a high memory consumption and garbage collection overhead, which can affect the scalability and stability of the ETL process. Therefore, if you are dealing with large and complex data sets, configuring ETL using Python may affect your system’s performance. Compatibility Python has multiple versions and implementations, such as Python 2 and 3 or CPython and PyPy, which can cause compatibility issues and inconsistencies in the ETL code and environment. Python also has a dependency management system that can be complex and cumbersome to manage, especially when dealing with multiple libraries and frameworks for ETL. Moreover, Python lacks standardization and documentation for some ETL tools and frameworks, making learning and using them challenging. For instance, there are many different ways to connect to a database using Python, such as psycopg2, SQLalchemy, pyodbc, and cx_Oracle, but each has syntax, features, and limitations. Therefore, building ETL pipelines using Python can be difficult when you’re working with different data sources and formats. Complexity Configuring ETL using Python is complex and challenging to design, develop, and debug, especially when you’re dealing with large and diverse data sources and formats, such as CSV, JSON, SQL, and XML. Python ETL developers need to have a good understanding of the data sources, the business logic, and the data transformations, as well as the Python libraries and frameworks that can handle them. Python ETL developers also need to write many custom codes and scripts to connect, extract, transform, and load data, which can be prone to errors and bugs. For instance, if you want to extract data from a web page using Python, you may have to use a library like Beautiful Soup to parse the HTML, a library like Requests to make HTTP requests and a library like LXML to handle XML data. Therefore, you might have to spend a lot of time and effort configuring ETL using Python and debugging data pipelines. Maintenance Maintaining and updating ETL using Python can be difficult and costly to, especially when the data sources, the business requirements, or the destination systems change. Python ETL developers must constantly monitor and test the ETL pipelines, handle errors and exceptions, log and track the ETL process, and optimize the ETL performance. Python ETL developers also need to ensure the quality and accuracy of the data, as well as the security and compliance of the data transfer. For instance, if you want to load data into a data warehouse using Python, you may have to use a library like sqlalchemy to create and manage the database schema, a library like Pandas to manipulate and validate the data, and a library like pyodbc to execute the SQL queries. Therefore, you may have a messy and unreliable ETL pipeline that can compromise your data quality and integrity if you are not careful and diligent. Scalability As your data increases in volume and variety, Python code can increase in length and complexity, making it harder to maintain. Building ETL using Python can also be challenging with large and complex data sets, as it can exhaust the memory or have long execution times. To improve the scalability and efficiency of the ETL, users can leverage distributed computing frameworks, such as Spark or Hadoop, which can utilize multiple nodes and parallel processing to handle large and complex data sets. However, integrating Python with these frameworks can also pose challenges, as it can require additional configuration and coding, increasing the ETL’s complexity and overhead. Discover LIKE.TG Centerprise’s Benefits for Finance 360 LIKE.TG's user-friendly ETL automates data pipelines for Finance 360. Boost efficiency gain a single source of truth. Learn More ETL Using Python vs. LIKE.TG Aspect LIKE.TG Python Data Integration Supports various data sources and destinations with ease. Supports multiple data types and formats but requires additional libraries for different sources. Data Quality Provides advanced data profiling and quality rules. Lacks built-in quality framework, requiring external libraries for checks and validations. Data Transformations Supports visual design for data transformations and mappings. Requires coding for transformations, potentially slower iterations. Data Governance Offers a robust governance framework for compliance. Lacks built-in governance, necessitating external libraries for encryption and security. Customizability Offers a code-free interface for ETL pipeline design. Provides a versatile language for custom logic but requires extensive coding. Performance Utilizes parallel processing for efficient handling. Slower due to interpretation, limited concurrency, and high memory consumption. Maintenance Provides a visual interface for debugging and optimizing. Requires constant monitoring, error handling, and performance optimization. Complexity Simplifies ETL pipeline management with intuitive UI. Demands extensive coding and rigorous maintenance processes. Scalability Accelerates reading large datasets from databases and files by partitioning data, breaking tables into chunks, and reading them simultaneously High memory consumption and complex dependency management hinder scalability. Security Offers advanced security features compliant with industry standards. Relies on external libraries for security and may lack compliance with specific regulations. Cost Savings Significant long-term cost savings The need for skilled, high-end developers and ongoing maintenance offsets lower upfront costs. Self-Regulating Pipelines Provides features for automated monitoring, alerts, and triggers. Requires custom implementation for automated pipelines. Workflow Automation Offers built-in workflow orchestration and scheduling features. Relies on external libraries or frameworks for workflow automation. Time to Market Rapid development with intuitive UI and pre-built connectors. Longer development time due to coding and integration requirements. How LIKE.TG Streamlines ETL Python and LIKE.TG are powerful and popular tools, but LIKE.TG has some clear advantages and benefits over Python that you should know about. LIKE.TG is a no-code ETL platform that lets you create, monitor, and manage data pipelines without writing code.It has a graphical user interface, making it easy to drag and drop various components, such as data sources, destinations, transformations, and workflows, to build and execute ETL pipelines. You can also see the data flow and the results in real time, which helps you validate and troubleshoot your ETL logic. LIKE.TG supports various data types and formats, such as CSV, JSON, databases, XML, unstructured documents and can integrate with multiple systems and platforms, such as databases, data warehouses, data lakes, cloud services, and APIs. LIKE.TG further improves ETL performance thanks to parallel processing. LIKE.TG supports parallel and distributed processing, which can leverage the power of multiple cores and nodes to handle large data processing tasks. Likewise, LIKE.TG offer low memory consumption and an intelligent caching mechanism, which can improve scalability and stability. Moreover, LIKE.TG has a standardized and documented platform that can make it easy to learn and use effectively. LIKE.TG ETL pipelines can also be simple and easy to design, develop, and debug, especially when dealing with large and diverse data sources and formats, such as CSV, JSON, SQL, and XML. You don’t have to write complex, lengthy code or scripts to transform and load your data. You can use the built-in components and functions LIKE.TG provides or create custom ones if necessary. You can easily reuse and share your ETL pipelines across different projects and teams, increasing productivity and collaboration. Ready to experience the power and potential of no-code ETL tools like LIKE.TG for your data integration projects? If so, you can take the next step and request a free 14-day trial or schedule a custom demo today.
Car Insurance Claims Processing With A Data-Driven Approach
Car Insurance Claims Processing With A Data-Driven Approach
A shift from manual to digital processing in the insurance sector, especially for handling unstructured data, is defining the industry’s future. Digital transformation is a key for insurers to efficiently manage the increasing volumes of complex data. McKinsey Company show a potential 60% rise in operating profits through effective data utilization. The digital shift streamlines claim processing and boosts customer satisfaction, as faster claim resolutions directly correlate with improved customer experiences. The evolution in car insurance claims management reflects an industry-wide commitment to operational excellence and heightened customer service. This blog is part one of two, focusing on how to process car insurance claims using data. We’ll discuss the importance of using data analytics and technology in the insurance industry and the benefits it brings. Part two will focus on LIKE.TG ReportMiner, a tool that helps process claims better by extracting and analyzing data from reports and documents, making handling car insurance claims more efficient and accurate. The Evolution of Car Insurance Claims Processing The car insurance industry has changed its operations by shifting from manual to digital methods for claims processing. Traditionally, processing claims involved a lot of paperwork and manual labor, which was time-consuming and prone to errors. Now, with digital tools, the focus is on handling the vast unstructured data that comes with each claim, like photos from an accident scene or handwritten notes. For instance, many insurers are now using digital platforms that can quickly scan and extract information from photos and PDF documents. This means claims can be processed much faster and more accurately than before. A practical example is the use of digital tools to assess car damage through uploaded photos, speeding up the assessment process. According to a Deloitte study, this technological shift can lead to a 30% reduction in processing costs, highlighting efficiency and cost-effectiveness. This digital transformation in car insurance claims processing allows insurance companies to provide quicker and more reliable service to their customers. It is about adapting technology to the evolving needs of the customer and improving the overall experience in the event of a claim. The Role of Unstructured Data in Car Insurance Claims Car insurance claims generate a lot of unstructured data, such as emails, photos, and PDFs. Handling this data properly is crucial to avoid mistakes in claims and delays. The main task is to sort out and extract the relevant information from these different formats efficiently. Why is Unstructured Data Important? Unstructured data holds insights that can help insurers understand the context and details of each claim. Unstructured data, found in documents like PDFs and emails, sheds light on the details of each claim. This includes understanding the full scope of damage, identifying all parties involved, and piecing together the sequence of events leading to the incident. When insurers analyze detailed breakdowns of repair costs or read written descriptions of an accident, they gain insights that go beyond mere numbers. This analysis helps pinpoint the specific parts of a vehicle affected and assess the accident’s impact, enabling a more informed evaluation of the claim. The detail within unstructured data can also help insurers spot potential fraud. Discrepancies or anomalies in the repair estimates that do not match the described damage can be red flags, prompting further investigation. Access to details through unstructured data allows insurers to process claims with a higher degree of empathy and accuracy. Knowing the complete information behind each claim means insurers can respond more thoughtfully and personally to each customer, improving satisfaction and trust. The Role of Automation Software Claims automation software uses technologies like Optical Character Recognition (OCR) to transform data from PDFs and scanned documents into machine-readable formats, making it ready for data extraction. This is especially useful in car insurance claims where critical details like damage assessments are often hidden in unstructured data. For example, AI-driven systems can extract and classify specific damage details from scanned claim forms, improving the accuracy and speed of the claims assessment process. This ensures that all crucial information, regardless of its original format, is used to develop a well-informed and efficient claims resolution strategy. The effective handling of unstructured data directly impacts the speed and accuracy of claim resolutions. It ensures that all relevant information is considered, leading to fairer outcomes, and reducing the risk of disputes. Moreover, quick and accurate claims processing significantly enhances customer satisfaction, aligning with the insurance industry’s goal to provide exemplary service. Leveraging Technology to Effectively Handle Unstructured Data in Car Insurance Claims AI and machine learning are reshaping the processing of unstructured data in car insurance claims by enhancing efficiency and accuracy while propelling the insurance industry towards a more data-driven, customer-centric approach. Insurers can now offer quicker and more accurate claim settlements, meeting the demands of today’s policyholders. For example, when processing a PDF document that contains a detailed repair estimate, AI-powered pattern recognition can quickly spot and sort each item. This precision enables insurers to quickly process and make informed decisions, resulting in efficient claim resolutions. Machine learning algorithms learn from every document processed, by analyzing patterns and outcomes. This constantly refines their data identification and classification capabilities. This learning curve improves the system’s ability to accurately identify and classify data with time. It is also essential in adapting to new complexities and formats within car insurance claims, enabling insurers to remain agile and responsive in a dynamic environment. Benefits of Using a Data-Driven Approach to Car Insurance Claims Processing When car insurance claims are processed using a data-driven approach, every decision and action throughout the claim lifecycle is based on accurate and real-time data. Enhances Operational Efficiency Data-driven strategies enhance operational efficiency, allowing insurers to process claims faster and more accurately. Machine learning algorithms play a crucial role in this process by analyzing vast datasets, learning from them, and predicting outcomes. As a result, the claims handling process is continually refined based on evolving data patterns, leading to faster resolution of claims and a higher level of accuracy in evaluating each case. Handles Complex Unstructured Data Insurers can use advanced analytics and AI to navigate the complexities of unstructured documents in claims processing. This approach provides up-to-date and comprehensive data to make informed decisions. The large volume and diversity of documents, including digital and scanned forms, pose significant challenges. Manual processing can lead to errors due to the diverse data within each document. Using technology to manage these complexities streamlines the process and improves claims handling accuracy. Improves Customer Satisfaction In addition, this approach improves customer satisfaction. By speeding up the claims process and making data-backed decisions, policyholders experience quicker and more transparent claim resolutions. Data-driven methods can adapt to new data formats and challenges, enabling insurers to stay ahead and provide personalized and efficient service to their customers. Final Word Managing unstructured data in car insurance claims is crucial to building an efficient, accurate, and customer-centric claims processing system. The next part of this series will explore specific solutions that make the car insurance claims process smoother. One of these solutions is LIKE.TG ReportMiner. This tool helps extract and process data in the insurance industry more effectively. Get ready to learn how LIKE.TG ReportMiner improves operations, makes things faster, and changes the way car insurance claims are handled. Stay tuned to discover how technology like LIKE.TG ReportMiner is shaping the future of insurance! Optimize Car Insurance Claims Processing With LIKE.TG Ready to Simplify Your Claims Process? Try LIKE.TG's Data Extraction for Free! Get started with a 14-Day Free Trial and see how easy and efficient your claims processing can be. Learn More
加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈
营销拓客

					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
全球峰会
1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
全球代理
 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
全球支付
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
广告投放
2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
LIKE精选
LIKE.TG |出海如何有效识别与管理电商客服敏感词
LIKE.TG |出海如何有效识别与管理电商客服敏感词
在电商行业,客服是与客户沟通的桥梁,而敏感词的管理则是保障品牌形象和客户体验的重要环节。随着电商市场的竞争加剧,如何有效地管理敏感词,成为了每个电商企业必须面对的挑战。本文将详细介绍电商客服敏感词的重要性,以及如何利用LIKE.TG云控系统进行高效的敏感词管理,LIKE.TG云控系统在出海中的作用。最好用的云控拓客系统:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、什么是电商客服敏感词?电商客服敏感词是指在与客户沟通时,可能引起误解、争议或法律问题的词汇。这些词汇可能涉及到产品质量、售后服务、品牌形象等多个方面。有效管理敏感词,不仅能避免潜在的法律风险,还能提升客户的满意度和信任度。敏感词的分类品牌相关敏感词:涉及品牌名称、商标等。法律风险敏感词:可能引发法律纠纷的词汇,如“假货”、“退款”等。负面情绪敏感词:可能引起客户不满的词汇,如“差”、“失望”等。二、敏感词管理的重要性保护品牌形象提升客户体验避免法律风险敏感词的使用不当,可能导致客户对品牌产生负面印象。通过有效的敏感词管理,可以维护品牌形象,提升客户信任度。良好的客服体验能够提升客户的满意度,而敏感词的管理则是提升体验的关键之一。通过避免使用敏感词,客服人员能够更好地与客户沟通,解决问题。在电商运营中,法律风险无处不在。有效的敏感词管理可以帮助企业规避潜在的法律问题,保护企业的合法权益。三、LIKE.TG云控系统的优势在敏感词管理方面,LIKE.TG云控系统提供了一系列强大的功能,帮助电商企业高效地管理敏感词。敏感词库管理实时监控与预警数据分析与报告LIKE.TG云控系统提供丰富的敏感词库,用户可以根据自己的需求进行定制和更新。系统会自动识别并过滤敏感词,确保客服沟通的安全性。系统具备实时监控功能,可以随时跟踪客服沟通中的敏感词使用情况。一旦发现敏感词,系统会及时发出预警,帮助客服人员及时调整沟通策略。LIKE.TG云控系统还提供数据分析功能,用户可以查看敏感词使用的统计数据,从而优化客服策略。通过分析数据,企业可以更好地理解客户需求,提升服务质量。四、如何使用LIKE.TG云控系统进行敏感词管理注册与登录设置敏感词库实施实时监控数据分析与优化首先,用户需要在LIKE.TG云控系统官网注册账号,并完成登录。用户界面友好,操作简单,方便各类用户使用。在系统内,用户可以根据自身的需求,设置和更新敏感词库。添加敏感词时,建议结合行业特点,确保敏感词库的完整性。通过LIKE.TG云控系统的实时监控功能,用户可以随时查看客服沟通中的敏感词使用情况。系统会自动记录每次敏感词的出现,并生成相应的报告。定期查看敏感词使用的统计数据,用户可以根据数据分析结果,及时调整客服策略。例如,如果某个敏感词频繁出现,说明该问题需要引起重视,及时优化沟通方式。五、常见问题解答LIKE.TG云控系统安全吗?敏感词库是否可以自定义?是的,LIKE.TG云控系统采用了先进的安全技术,确保用户数据的安全性。系统定期进行安全检查,保障用户信息的隐私。用户可以根据自身需求,自定义敏感词库。LIKE.TG云控系统支持随时添加和删除敏感词,确保库的及时更新。在电商行业,客服敏感词的管理至关重要。通过有效的敏感词管理,不仅可以保护品牌形象、提升客户体验,还能避免法律风险。LIKE.TG云控系统作为一款强大的敏感词管理工具,能够帮助电商企业高效地管理敏感词,提升客服质量。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 点击这里
LIKE.TG |出海电商客服敏感词与敏感词大全推荐指南
LIKE.TG |出海电商客服敏感词与敏感词大全推荐指南
在全球化的商业环境中,出海电商成为了许多企业拓展市场的重要选择。然而,跨国经营带来了语言、文化和法律等多方面的挑战,尤其是在客服领域,敏感词的管理显得尤为重要。本文将深入探讨出海电商客服敏感词的重要性,并推荐适合的客服系统,帮助企业提升客户体验和品牌形象。最好用的出海客服系统:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、什么是出海电商客服敏感词?出海电商客服敏感词是指在与客户沟通时,可能引起误解、争议或法律问题的词汇。这些词汇可能涉及品牌形象、产品质量、售后服务等多个方面。有效管理敏感词,不仅能避免潜在的法律风险,还能提升客户的满意度和信任度。敏感词的分类品牌相关敏感词:涉及品牌名称、商标等。法律风险敏感词:可能引发法律纠纷的词汇,如“假货”、“退款”等。文化敏感词:在不同文化背景下可能引起误解的词汇。二、出海电商客服敏感词的重要性1. 保护品牌形象敏感词的使用不当,可能导致客户对品牌产生负面印象。通过有效的敏感词管理,可以维护品牌形象,提升客户信任度。2. 提升客户体验良好的客服体验能够提升客户的满意度,而敏感词的管理则是提升体验的关键之一。通过避免使用敏感词,客服人员能够更好地与客户沟通,解决问题。3. 避免法律风险在出海电商运营中,法律风险无处不在。有效的敏感词管理可以帮助企业规避潜在的法律问题,保护企业的合法权益。三、推荐的客服系统在敏感词管理方面,选择合适的客服系统至关重要。以下是一些推荐的客服系统,它们能够帮助企业高效地管理敏感词,提升客服质量。1. LIKE.TG云控系统LIKE.TG云控系统是一款功能强大的客服管理工具,提供了敏感词库管理、实时监控和数据分析等多种功能,帮助企业有效管理客服沟通中的敏感词。敏感词库管理:用户可以根据自身需求,定制和更新敏感词库,确保敏感词的及时更新。实时监控与预警:系统具备实时监控功能,可以随时跟踪客服沟通中的敏感词使用情况,及时发出预警。数据分析与报告:提供详细的数据分析报告,帮助企业优化客服策略。2. ZendeskZendesk是一款全球知名的客服系统,支持多语言和多渠道的客户沟通。其敏感词管理功能可以帮助企业避免使用不当的词汇,提升客户体验。多语言支持:适合出海电商,能够满足不同国家客户的需求。自动化功能:可以设置自动回复和智能问答,提高工作效率。3. FreshdeskFreshdesk是一款灵活的客服系统,提供了丰富的功能和自定义选项,适合各类电商企业使用。自定义敏感词库:用户可以根据行业特点,自定义敏感词库。多渠道支持:支持邮件、社交媒体和在线聊天等多种沟通方式。四、如何有效管理出海电商客服敏感词1. 建立敏感词库首先,企业需要建立一份全面的敏感词库,涵盖品牌相关、法律风险和文化敏感词。根据市场反馈和客户沟通的实际情况,定期更新敏感词库。2. 培训客服人员对客服人员进行敏感词管理的培训,使其了解敏感词的定义和重要性,掌握如何避免使用敏感词的技巧。3. 使用客服系统进行监控通过使用合适的客服系统,如LIKE.TG云控系统,企业可以实时监控客服沟通中的敏感词使用情况,及时调整沟通策略。4. 数据分析与优化定期查看敏感词使用的统计数据,企业可以根据数据分析结果,及时调整客服策略。例如,如果某个敏感词频繁出现,说明该问题需要引起重视,及时优化沟通方式。五、常见问题解答1. 出海电商客服敏感词管理的难点是什么?出海电商客服敏感词管理的难点主要在于文化差异和法律法规的不同。企业需要深入了解目标市场的文化背景和法律要求,以制定合适的敏感词管理策略。2. 如何选择合适的客服系统?选择合适的客服系统时,企业应考虑系统的多语言支持、敏感词管理功能、数据分析能力等因素,以满足自身的需求。3. 如何处理敏感词的误判?企业可以通过客服系统的反馈机制,及时调整敏感词设置,避免误判。同时,定期对敏感词库进行审查和更新。在出海电商的过程中,客服敏感词的管理至关重要。通过有效的敏感词管理,不仅可以保护品牌形象、提升客户体验,还能避免法律风险。选择合适的客服系统,如LIKE.TG云控系统,能够帮助企业高效地管理敏感词,提升客服质量。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服
LIKE.TG |如何高效管理多账号推特?最好用的 Twitter多开工具
LIKE.TG |如何高效管理多账号推特?最好用的 Twitter多开工具
在今天的社交媒体营销世界,Twitter无疑是一个强大的平台,尤其是在全球范围内。无论你是企业营销人员、内容创作者,还是网络推广者,Twitter的强大影响力让它成为了一个必不可少的工具。然而,随着Twitter账号管理的需求增加,许多人开始寻求高效的多账号管理解决方案——这时候,“多账号推特”和“Twitter多开”变得尤为重要。通过多账号管理,你不仅可以针对不同的受众群体定制个性化的内容,还能够扩展你的社交圈子,增加曝光率,提升品牌影响力。但传统的手动管理多个Twitter账号无疑是一个耗时且繁琐的任务,特别是当你需要频繁切换账号时。在这个时候,使用专业的工具来实现Twitter的多开管理显得至关重要。一个高效的Twitter多开工具能够帮助你同时管理多个账号,避免账号之间的冲突,提高运营效率,甚至还能避免被平台封禁的风险。最好用的Twitter多开工具:https://www.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel1、解决方案:LIKE.TG让多账号推特管理变得轻松如果你正在寻找一个可靠的解决方案来进行多账号管理,那么LIKE.TG Twitter获客大师系统是一个值得考虑的选择。LIKE.TG不仅支持多个Twitter账号的云端管理,它还具有支持Twitter多开的强大功能。通过LIKE.TG,你可以:批量管理多个Twitter账号:你可以在同一设备上同时登录并管理多个Twitter账号,大大提高工作效率。免去频繁切换账号的麻烦:LIKE.TG让你轻松在多个Twitter账号之间切换,避免频繁登录登出带来的困扰。实现自动化操作:LIKE.TG支持自动化发推、自动回复、自动关注等功能,帮助你在多个账号上保持活跃状态。了解更多有关LIKE.TG的功能,可以访问我们的官网:https://www.like.tg。2、为什么选择LIKE.TG的Twitter多开系统?选择LIKE.TG的Twitter多开系统,你不仅能享受高效的账号管理,还能够利用其智能化的功能提升营销效果。以下是使用LIKE.TG进行Twitter多开管理的几个优势:高度自动化精准的用户定位安全性保障3、如何使用LIKE.TG实现高效的Twitter多开?使用LIKE.TG的Twitter多开功能非常简单。只需要几个简单的步骤,你就可以开始管理多个Twitter账号了:登录Twitter获客系统账号设置Twitter账号:在LIKE.TG的控制面板上,你可以输入你的多个Twitter账号信息,并开始批量管理。定制化操作规则:你可以根据不同的目标,设置每个Twitter账号的自动化操作规则,如定时发推、自动点赞、自动关注,私信发信息,采集粉丝等开始运行:点击“启动”,LIKE.TG将脚本自动帮助你执行这些操作,并且你可以在任何时候查看每个Twitter账号的实时数据和表现使用LIKE.TG,你能够轻松实现Twitter多开管理,提高工作效率,提升Twitter账号的活跃度和互动率。4、多账号推特与SEO优化:如何提升Twitter的流量与排名?Twitter不仅是一个社交平台,它也是SEO优化的重要组成部分。通过高效的多账号管理和内容推广,你能够提升自己在Twitter上的曝光率,从而为你的品牌带来更多的流量。以下是利用Twitter进行SEO优化的几种策略:增加推文的互动量定期更新内容使用关键词优化建立链接LIKE.TG Twitter获客大师系统 为Twitter多开管理提供了一个高效、自动化、安全的解决方案。不论你是个人品牌的经营者,还是企业营销人员,通过LIKE.TG,你都能轻松管理多个Twitter账号,提升账号活跃度,增强品牌影响力,进而获得更多的关注和转化。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区
加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈加入like.tg生态圈,即可获利、结识全球供应商、拥抱全球软件生态圈