YouTube advertising is promoting goods and services on this video-sharing platform. It allows brands to reach a large and diverse audience on the second most popular social media platform in the world. In the article, we explain how YouTube advertising works and provide its benefits. We describe the formats of ads on YouTube and the ways to measure their effectiveness. Also, we give tips to build a successful YouTube advertising strategy. Is YouTube advertising effective? YouTube states that viewers are two times more likely to buy products they see on this platform, which proves the effectiveness of YouTube advertising. In this section, we explain why ads on this platform are so successful. YouTube is the second most popular social media worldwide, with over 2.6 billion people using it at least once a month. Such a huge number of consumers allows business owners to be confident that they will reach their buyer personas. Even if your target audience is quite limited, you can be sure that some of these people watch YouTube. Also, CNBC states that this platform is the second-largest search engine in the world. It means that millions of people use YouTube to discover new information. Consumers do not use the platform to choose something, but they will most likely purchase it if they see what they need. Moreover, YouTube is a very convenient social media for advertising. You can set channel keywords, add a website, or allow your channel to appear in other channels’ recommendations using advanced settings. YouTube advertisements tend to be relatively cost-effective, which is why so many companies choose this platform. For example, its global advertising revenues in 2021 were around $28.84 billion. The incredible success of some YouTube promotions motivates companies to work with this social media. Continue reading to discover the peculiarities of advertising on YouTube. How does YouTube advertising work? In this section, we’ll figure out the peculiarities of this type of promotion and explain how YouTube advertising works. There are two types of YouTube ads: videos and static content (image plus text). The choice of the type depends on the aims of your advertising campaign, budget, and the way you want to pay for YouTube promotions. Also, there are two pricing models: cost-per-view (CPV) and cost-per-engagement (CPE). CPV means that you pay after people watch an ad that they can’t skip, and CPE is paid when consumers interact with an ad. The fee is based on the advertising format you choose. Users can watch an ad before or during the video, in the search results, in the bottom line of the video, and appear as a pop-up. The place of an advertisement also depends on the chosen format. YouTube advertising can be tough to work with at once, but it is highly rewarding. Discover the benefits of this promotion type in the next section. Benefits of YouTube Advertising YouTube is the most used social media for research among B2B users, which provides many advantages to the companies that advertise on this platform. We describe these benefits below. Amazing digital reach. Statista states that 81% of people on the internet have used YouTube. It means that this platform allows you to reach 80% of consumers you can find on the Web. Even very specific companies and products can find their target audience on YouTube. So, if you are interested in increasing brand awareness — there is no better way than YouTube advertising. Incredible economic efficiency. This social platform allows advertisers to run cost-effective campaigns because brands pay after consumers interact with their ads. Also, its average cost-per-view is $0.010 – $0.030, which is relatively low compared to $0.79 in Google Display Ads in the B2B sphere. Cutting-edge targeting. YouTube provides not only basic settings like demographics and preferences but more specific like the topic of the ad, related keywords, or certain pages to place your ads on. It allows advertisers to show the ads to their buyer personas at the right place and time. In-depth reports. This social platform provides lots of analytics to measure the success of your ads. You can learn about the behavior of consumers who engage with your ads and make content more personalized. Also, you can use this data to conduct A/B testing, identify the most effective advertisements and use them to increase the success of your campaigns. High flexibility. YouTube offers many formats and types of advertising. You can share testimonials, post expert content, or engage consumers with funny videos. Also, you can change the setting of your targeting anytime you need, which makes this platform very flexible. Most business owners will appreciate these primary benefits of YouTube advertising. However, it sometimes may be challenging to deal with various YouTube formats. We explain the peculiarities of each one in the next section. YouTube Advertising Formats There are six main formats of YouTube advertisements. Some of them are almost similar but appeal better to different goals. Discover how to differentiate these types and how to deal with them to make your promotional campaigns successful. Skippable in-stream ads They play before or during the YouTube videos, and users can skip them in 5 seconds. The main advantage of this format is that you pay after a viewer watches more than 30 seconds of the ad or interacts with it. Use this format of advertising to increase brand awareness. Note that you should hook the viewers during the first 5 seconds to attract their attention to your company. Non-skippable in-stream ads Such advertisements also appear before or during the videos, but users cannot skip them. They can last up to 15 seconds. Companies that use this format pay per 1000 views. Non-skippable ads help increase brand awareness and have one strong advantage. CNBC states that 76% of consumers automatically skip ads, but they have to watch this format until the end, which means that you have more opportunities to stand out. Bumper ads These ads also play before or during the video, and users can not skip them. Their difference is that they are 6 seconds long or even shorter. Usually, advertisers pay based on the number of views. Companies use this format to transmit short advertising messages and grab people’s attention to make them interested in the brand. Marketers often combine banner ads with other types of YouTube advertising. Discovery ads Users can see them in YouTube search results and on the right sidebar of watch pages. They are always in the form of a text with a picture that leads to the promoted video after clicking. Advertisers pay after people click the ad and start watching. This format appeals to promote the brand’s videos on the platform because users are already interested in your topic. Google states that such ads increase views by up to 500%. Sponsored card ads These ads look like small call-to-action pop-ups that appear on screen for a few seconds with an ‘i’ symbol in the corner. Viewers can click on them to discover more information. Sponsored cards are rather unobtrusive, and most people find them less annoying than in-stream ads. Usually, such advertisements are relevant to the content that consumers watch. You can use this format of advertising to promote specific products that viewers are potentially interested in. Overlay ads They look like banner ads placed on YouTube. Overlay ads are pop-ups containing text and images in the bottom 20% of the video window. People can close these ads anytime they want if they are not interested in your products. However, if they are, the advertisement can lead them out of YouTube on your website or other platforms. You can use overlay advertising to promote products or attract people to your earned media. Now you know how to deal with different formats of YouTube advertising. Let’s go further and discover how to create and launch your promotional campaigns on this platform. How to advertise on YouTube Realizing all the YouTube advertising advantages motivates many business owners to launch their campaigns on this platform. To make them effective and avoid overspending, you should know how to launch them correctly. Discover them in this section. Step 1. Upload the advertised video This step is necessary only for video ads, so you can miss it if you want to use sponsored cards or overlay ads. However, if you deal with other advertising formats, it will be better to post videos on your YouTube channel before promoting them. It will help you get organic traffic and discover the audience‘s reactions before the campaign starts. Step 2. Create a campaign Sign in to your Google Ads account and choose the option to add a new campaign. Then identify your promotional goal or create an advertisement without recommended aim. Finally, choose a campaign type and the subtype from the suggested ones. Step 3. Define all the peculiarities Then you will have to choose the campaign’s name, budget, and the average amount of money you are ready to spend every day. Identify the dates the ad will run, choose the language and location of viewers you want to target. Decide where to show your advertisements and how you want to pay for them. Exclude ‘sensitive’ content if you do not want your ads to be shown with it. Step 4. Select the audience YouTube provides a wide range of characteristics to choose from while describing your buyer personas. Identify one or a few segments of your potential clients. Then give the name to the chosen audience so that you will be able to use it for your future campaigns. Step 5. Finish setting up a campaign Define the keywords and topics connected with your ad. Remember to add all links, headlines, and other vital details. Then click ‘Create Campaign’ and launch your promotion. Now you know how to set your advertising campaigns running. Continue reading to discover the ways to make them more powerful. 6 Tips to Develop a Successful YouTube Advertising Strategy Knowledge of the basic principles of YouTube advertising is crucial for launching powerful campaigns. In this section, we provide some tips on making your advertisements more effective and boosting your company in the market. Develop the strategy for your YouTube channel and post actively. If you are going to lead users to your social media page, advertising messages should be consistent with your other content. Understanding how you are going to represent your brand makes it easier to transmit the holistic image of your company. Think about the videos you will post. These may be product demonstrations, testimonials, or answering FAQs. This content will help build trust with the audience and make them more loyal to your brand. Also, active posting on YouTube can attract potential clients from organic search and, in such a way, make your promotion even more effective. Grab people’s attention. Remember that your ads should be remarkable and hook viewers even if they are not interested in your products yet. Motivate them to watch till the end and there will be more chances that they will purchase your products. Evoke their emotions by using catchy slogans, unusual formats, or famous actors starring in the video. Tell stories that have the beginning, climaxes, and ends. Make people notice your products and branding as early as possible. It will increase their chances of remembering the advertised company and make them interested in a particular ad and the whole brand. Continue optimizing your advertising settings. Constant testing and ad settings improvement are vital to successful promotional campaigns. Sometimes even one button can influence your sales significantly. Conduct A/B testings, enlarge and segment your audiences, try to identify the most effective formats, and find out how to optimize your advertising. YouTube provides many settings to drive more engagement to its advertisers‘ promotions. Use remarketing. It allows you to attract consumers who are already familiar with your company. Maybe, they watched your videos, searched on your website, or already engaged with ads but did not make a purchase. Remarketing reminds such users about the company and may push them to buy your products. To save money spent on remarketing, it is better to use advertising formats pa id per the number of engagements: skippable in-stream ads, discovery ads, sponsored cards, and overlay ads. Consider reviews’ promotion. According to Learn Hub, 92% of people are more likely to buy a product after reading a positive review. Advertise with the videos where your existing clients talk about their experiences. It will make users trust your company and increase their desire to purchase your products. Moreover, it will also increase your customer satisfaction because people value brands that care about their clients’ feedback. Try Brand Lift Study. It is a free way to estimate the effectiveness of your advertising campaigns and discover the ways to increase them. The platform usually creates two groups from your target audience and shows your video ads only to one of them. Then YouTube polls users, compares the answers of the groups, and identifies how your advertisements influence their opinions about your brand and products. You can use this data to discover how effective your ads are. The study is free, but you should pay to promote your advertisements. Congrats, now you know what YouTube advertising is, why it is effective and how it works. You know the formats of YouTube ads and can launch your effective promotions.

YouTube marketing is a strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure. It helps companies boost traffic, increase their customer base, and reach new audiences. In this article, we’lldiscuss why YouTube is an effective marketing tool and review its benefits. Next, we’ll provide a step-by-step guide on how to create a YouTube marketing strategy and offer some tips. Why is YouTube an effective marketing tool? Since YouTube’s 22.8 billion visits a month make it the second most visited sitein the world after Google, it’s able to bring many benefits to businesses nowadays. The platform isn’t just a famous entertaining channel but a powerful marketing tool, and companies can develop YouTube channels for advertising. YouTube channels help getmore views from new geographics, promote a product or a company, build a large customer base, and increase a brand’ssales volume. YouTube is also a famous educational platform. Companies can achieve greater exposure, which expands their customer base. By making detailed tutorials, live streams, guides, and lessons, brands can rank higher on Google. Running ads isanother reason companies use the online video sharing platform since it helps brands reach a wider audience and obtain new customers. Moreover, it’s much cheaper than paid advertising on Facebook and Instagram. Now that you know why YouTube is considered an effective marketing tool, it’s time to discover its main benefits. Benefits of YouTube Marketing The platform can serve as one of the most effective marketing channels. Optimizing keywords in titles and creating tutorials, commentary, product reviews, QA, and video listiclesallow businesses toachieve higher exposure and reach new audiences. Brands can’t predict who and when will access their videos. If the content contains the necessary keywords in the title and description, all people who look for information might stumble upon a certain video, stayon the channel, and buythe product it advertises. Besides, addingwatermarks and company logos to videos enables businesses to improve brand awareness. Videos show in Google search resultsand provide companies withmore visibility andan opportunity to bring moreprospects. After exploring your content on YouTube, leadsmight visityour website tolearn more aboutyour products. Your videos will stay on the video-sharing platform as long as they comply with its guidelines and policies. Since YouTube is an international company, it empowers brands worldwide to reach new geographies. The platform helps attract leads from different countries who speak the same language. Thekey benefit of YouTube is that it provides a chance to effectively promoteyour company. A business can do it by creating and posting contenton its channel or running pre-roll ads on the platform and gaining the audience’s attention. To reach viewers fast and gain their loyalty to your YouTube channel, you need to develop your strategy, and the steps below will help you do it. How to Create a YouTube Marketing Strategy Create a channel on YouTube Research your target audience Conduct competitive analysis Create videos based on the YouTube algorithm Start uploading content to your channel Provide all the necessary information on your channel Promote your videos Consider influencer marketing Measure yoursuccess YouTube provides businesses with countless opportunities. With its massive base of users, companies can effectively promote their products. Let’s find out how to createa YouTube marketing strategy and implement it for your brand. Create a channel on YouTube. To create a channel, you can make use of your regular Google account. However, you’ll be the only person who can log in. If you need an account that allows several users to access it simultaneously, you shouldstart a brand account. With its help, you can start several channels on YouTube. Research your target audience. Before creating videos, you need to analyze your YouTube demographics. Explore your target audience’s location, age, and viewing preferences to meet users’ needs. Based on your target audience’swants and needs, you’ll be able to create helpful content. Gather all theessential information about the videos people like to watch the most. In case you already have a business accounton YouTube, explore its analytics. It will give you more insights into your audience’s preferences. Analyze the comments, ask questions, or create a poll to discovermore about your subscribers’ interests and wishes. Conduct competitive analysis. YouTube is a large platform with many business accounts worldwide, and the competition is high. By analyzing your business rivals, you have a chance to determine the opportunities your channel has. First, identify your 3-5 most successful competitors. To do it, you can leverage keyword tools to see which brands have the highest ranking based on keywords related to your industry. Pay attention to their metrics, titles, descriptions, and comments under videos to find helpful information and inspiration. Second, you should determineyour competitors’ strengths and weaknesses, and a SWOT analysis will help you do it. Create videos based on theYouTube algorithm. YouTube has its own ranking algorithm. If you want to rank high, you should create recognizable thumbnails (your videos’ snapshots), optimize your titles and descriptions, and use keywords. It will help youhave priority over other channels and videos as well as obtain more views. To write a strong title, include the appropriate keywords. Open YouTube Analytics to find these words and phrases, and add them to your titles. Make sure to use the keywords at the beginning. Apart from that, write a title that includes 60 or fewer characters. You should use the most critical keywords in your description to write a summary of your video. Tomotivateusers to take the desired action, add CTAsin the form of a card, end screen, watermark, or bumper ad. Finally, encourage people to like, comment, subscribe, and share. Start uploading content to your channel. Create a schedule to upload your videos on time. This way, viewers will know when the new video is coming up. Ensure to choose the day and time with the highest level of engagement and views. If you’ve already uploaded some videos, you can check the analyticstodefine the most appropriate date for uploading new videos. Provide all the necessary information on your channel. To simplify the search, you need to optimize your channel. There are several steps you should consider to enable users to find you faster. Firstly, complete your profile. Make sure to fill in the channel description, upload your logo, and make use of channel art. Besides, you can also add your other channels or resources subscribers might find helpful. Secondly, make sure that your channel contains links to your website and social media profiles. Thirdly, create a trailer for your YouTube channel to introduce your company to viewers and educate them about your product. Communicate your brand statement and explain to users why they should subscribe to your channel. Promote your videos. Your videos can gain exposure if their titles include relevant keywords.Consider creating accounts on different social mediawith quality and interesting videos. It will drivemore attention and encourage word-of-mouth promotion. There are many different effective ways to inform your subscribers about new content on your channel. With LIKE.TG, you can create a list of subscribers and schedule an email send-out notifying users about new company videos. Consider influencer marketing. Opinion leaders have a vast number of followers who might be interested in your product. It’s always a good idea to contact influencers who work in the same niche and are ready to promote your company and products. You canoffer them to cooperate since49%of customers trust the recommendations of influencers. Measureyour success. Once you upload your first video, it’s necessary to trackyour progress. This way, you’ll be aware ofyour accolades and failures. YouTube Analytics will simplify this process. Open it to see the changes in the number of subscribers, audience demographics, traffic sources, and device reports. The information you receive will help your channel move forward. By knowingmore about your viewers, you’ll be able to improve your content and meet their needs. Now when you are familiar with the process of developing a YouTube strategy, it’s time to explore the most effective tools to implement it. Top5 YouTube Marketing Tools If you aim to develop a great channel and gain subscribers and views, you should leverage several useful tools. Canva To attract more subscribers, you need to create YouTube thumbnails and feature images that stand out. Canva is one of the most suitable platforms to help you with this. With its drag-and-drop editor, you can design any image you wishand win new customers. It has a great variety of templatesthat can help youcreate a new video for your YouTube channel. Take a look atCanva’s editor for creating different types of YouTube thumbnails. Free plan: 30-day trial.Paid plan: From $12.99 per month for up to five users. Keyword Tool YouTube works on the same principle as Google and ranks videos based on keywords, titles, and descriptions. That’s why you need an appropriate tool. Keyword Tool helps optimize videos and make them rank higher. As a result, the number of views and the popularity of your channel grows significantly. You can see the keywords you can use for videos on your YouTube channel. Free plan: Available forever with limitations(you can’t see the search volume, trend, CPC (USD), and competition).Paid plan: From $69 per month for one user, billed annually. BuzzSumo BuzzSumo is a great YouTube marketing tool that helps create quality contentanddevelop more ideas and useful videos that will provide viewers with value.Apart from a great content strategy, you’ll also be able to find influencers who can effectively promote your YouTube channel or company. After uploading videos, BuzzSumo will help you monitor the performance of your content. Below you can see how to search for content topics using relevant keywords and analyze the results. Free plan: 30-day trial.Paid plan: From $99 per month for five users. TubeBuddy This browser extension helps you optimize your content quickly by keyword search, A/B testing, templates, and comment filters. Its video SEO tools enable you to translate your video title and description into other languages to increase the number of viewers. TubeBuddy’s Keyword Explorer allows you to use the right keywords and rank higher in search results. Moreover, this browser extension also has a video A/B test feature to test your titles, tags, descriptions, and thumbnails. Free plan: Available forever.Paid plan: From $7.20 per month for one user, billed annually. Agorapulse Agorapulse allows you to communicate with people from multiple YouTube accounts. That’s why there’s no need to constantly switch accounts and check whether there are new notifications. You can also manage comments under your videos, and if you notice spam or inappropriate comments, you can ban them automatically. Agorapulse also lets people track the reaction of social media users to your videosand scheduleyour publications. Hereyou cansee what the process of publishing or scheduling content for your YouTube channel with Agorapulse looks like. Free plan: 30-day trial for one user and three social media profiles.Paid plan: From $79 per month for two users and ten social profiles, billed annually. Now that you know the best YouTube marketing strategy tools, it’s time to explore several great tips to reach a wide audience and getmore views. 3YouTube Marketing Tips There are many ways to improve brand exposure and engagement and promoteyour channel to increase viewership. Let’s find out how to do it. Come up with eye-catching titles. The main aim of creating an engaging heading is to attract new subscribers to your channel. Try brainstorming to develop acaptivating title to encourage users to open and watch your YouTube video. It’s a great idea to use question-based titles or include hyperboles to increase your number of views. Some people turn to a conversationaltone of voice to be closer to their target audience. You can also use “best-of” and “how-to” at the beginning of your heading. However, clickbait headlines are a terrible idea since they often mislead users. Research your viewers’ needs and wants. To getmore views, make sure that your content meets the needs of your audience. You should know your viewers well toproduce quality videos and provide solutions. In case you are just starting your channel, take a look at your competitors and the videos that make subscribers satisfied. Look through the videos that gain the highest level of engagement, views, likes, and comments. This way, you’ll be able to find the topics and types of videos people like to watch. Get ready with your thumbnails. Besides a killer title, you should also create an excellent thumbnail to grab more customer attention. To prevent YouTube from using a blurry screenshot as your thumbnail, you should come up with your own. To make the most out of it,be sure to include titlesthat communicate value, use a clear font, an original and relevant image, and be consistent. Congrats, now you are acquainted with YouTube marketing and its benefits. Make use of our step-by-step guide and tips to create an outstanding strategy for your company. With LIKE.TG, you can promote your videos,provide viewers with a link to video instructions, or invite them toyour webinars using our chatbot builder or bulk email service.

Zone pricing is a pricing method in which consumers within one zone are charged one price. Clients who are located closer to the company's dispatch point pay less, whereas distant customers pay a higher price as shipping distances increase. To set prices for different zones, companies always consider the local conditions such as competition and costs associated with shipping and storage. Advantages and Disadvantages of Zone Pricing Prices in zones are set within certain geographic areas. The more distant the area from the place of production, the higher the transportation costs and, accordingly, the higher the price. Now, before we get into the implementation and examples of zone pricing, let's talk about its pros and cons. Advantages of zone pricing: helps you divide customers into useful segments; enables you to pay transportation costs; allows you to recoup shipping costs. Disadvantages of zone pricing: customers on borders of different zones may suffer from different prices; distant clients may prefer competitors over your company; it adds extra layers of bookkeeping to keep track of different prices in different zones. The technique is very popular among businesses due to the benefits mentioned above. Let's proceed to the steps to consider when implementing this strategy. How to implement zone pricing Use information effectively Consider competitor alternatives Integrate item-specific strategies Consider technological solutions Let's get into how to implement zone pricing in your business. 1. Use information effectively When giving a thought to a zone pricing strategy, ensure that you're using data that can help you do it correctly. Find out how much money customers are willing to pay for your products or services. This willingness is influenced by the following factors: income level, cost of living, and whether it’s easy for your customers to buy the same product elsewhere. Analyzing your local customers' characteristics and demographics information allows you to understand the preferences of local customers, price sensitivities, and product affinities across stores. 2. Consider competitor alternatives Once you understand what drives customers to pay for certain products, analyze your business rivals and the alternatives they offer your consumers. You should understand which competitors matter the most in your industry. The composition of retailers, their price levels, and logistics costs will define your local price level. 3. Integrate item-specific strategies Mass retailers with multiple departments, restaurants, or specialty retailers can adjust to item-specific strategies. Let’s take sporting goods, for example. The sections with apparel and shoes will be more influenced by nearby stores with shoes and apparel than basketballs and sections for other basketball equipment. People have high price awareness on certain key value items (KVIs) that influence total store value perception and customer traffic. Products with less price awareness and sensitivity can float up a little to support the investment into KVIs. For example, grocery stores use the "everyday low prices" approach on reference products while prices on less popular products remain the same or even rise. Zone pricing strategies enable specific categories to follow a different set of zone rules than others. 4. Consider technological solutions Once the strategy has been developed, pay attention to its functioning. Third-party tools enable your pricing teams to handle the problems. You can simplify the process by using deep analytical tools that provide you with the agility and nimbleness necessary for retailers. Now that you know how to implement this marketing technique grab some inspiration from the examples below. Examples of Zone Pricing The following examples will give you a better understanding of how you can incorporate zone pricing in your greater marketing strategy. Let’s take the gasoline industry, for example. Suppliers often sell the same brands of gasoline to retailers at different costs. The price is based on the “price zone” in which the retailer is located. These zones aren’t established by the law but by suppliers' needs (transportation costs, additional fees, etc.). Let’s imagine a home decor manufacturer based in Mexico that ships lamps, paintings, mirrors, and vases into the US. The manufacturer can create four pricing zones, and people from different locations will have to pay different costs based on the company's criteria (transportation costs, additional fees). Eventually, a client in Texas who has ordered 10 paintings will receive a smaller bill than a client who has placed the same order but from New England. All in all, zone pricing is a marketing strategy that enables companies to segment their product offerings into individual "price zones" based on local preferences, habits, and price sensitivities. Usually, the higher transport costs, the greater the number of zones.

A WhatsApp marketing strategy is a set of methods that utilizes WhatsApp messenger as a platform for brand promotion and direct communication with your target audience. In this video, Alex, a marketer at LIKE.TG, shares killer tips to create a powerful WhatsApp marketing strategy. WhatsApp is a free mobile application that allows people to chat, share files and images, make voice and video calls. It is trendy in regions with high SMS charges, like South Africa, Brazil, Mexico, India, and Malaysia. In February 2014, Facebook acquired WhatsApp for $19 billion. WhatsApp is an excellent channel that allows you to directly engage with customers since it provides two-way online communication, just like in real stores. Let’s find out why it’s a good idea to use WhatsApp in your overall digital marketing strategy. 7 Reasons to Include WhatsApp in Your Marketing Strategy It has worldwide coverage It offers high user engagement It is based on permission marketing It allows you to personalize your communication Its features can be used for marketing It provides an app for running a business It provides a Business API A common digital marketing best practice is to make your business present where your potential clients already hang out. Social networks and messengers are the places where users spend most of their time online, so using WhatsApp you can communicate with audiences around the globe, provide customer support, confirm purchases, send shipping updates, etc. Seven reasons that WhatsApp is worthwhile for marketers. Here they are: It has worldwide coverage. WhatsApp has more than two billion active users from 180 countries. On this platform, you can surely find an interested audience to tailor your products and services to. According to Statista, people from 15 to 45 make up 66% of the US’s WhatsApp audience. This allows you to establish relationships with a young and active audience in terms of shopping. It offers high user engagement. According to Statista, around 58% of global users check WhatsApp a few times a day. That means that you can regularly engage and build rapport with a considerable portion of the WhatsApp audience. It is based on permission marketing. You can only send messages to people if they share their phone numbers with your brand or initiate a conversation. Though permission marketing rules are strict, such a policy results in a segmented audience and ensures that your company has highly interested leads. It allows you to personalize your communication. WhatsApp allows you to collect users’ behavioral data, including data about their interests and shopping preferences. Based on this information, you can better tailor your promotions in the future and offer the most relevant goods at the right time. Its features can be used for marketing. For instance, with the WhatsApp groups feature, you can make up to a 256-member group of your most valuable clients and send them exclusive offers and early-bird promo codes for events to celebrate their loyalty. The broadcast feature allows you to send video announcements to multiple contacts at once. It provides an app for running a business. WhatsApp Business App allows you to create your business profile, provide your hours, link to your website, and other necessary details about your brand. WhatsApp Business also offers useful features, like a product catalog, quick replies, and automated welcome and away messages at no cost. With these functions at hand, you can also improve your customer care team. It provides a Business API. It’s designed for medium and large businesses. With it, you can send automated updates, notifications, and shipping details to your contacts. For these reasons, WhatsApp may be worth your while, so let’s have a closer look at how to implement this channel into your plan. How to Develop Your WhatsApp Marketing Strategy Learn the Opt-in Rules Download WhatsApp Business App Create a Business Profile Promote your WhatsApp Profile and Opt-in Users Set Up Quick Replies Use Automated Messages Organize Contacts and Chat with Labels Create a Catalog of Your Products The following eight steps are the basis of every WhatsApp marketing strategy. Let’s review them so you could better understand how to approach this channel. Step 1: Learn the Opt-in Rules Although WhatsApp opened the doors for businesses, user experience is still in sharp focus for this company, unlike Facebook. The rules for marketers are quite strict, and, in essence, they require brands to build transparent relationships with opted-in users. Let’s quickly review the five key regulations: Companies must get active agreement from people. Only users can initiate communication with brands either by sharing their phone number with you or by contacting your brand directly on WhatsApp to communicate their consent. The opt-in subscription forms must include your WhatsApp name, logo, information about the content that users will receive, and a field for entering their phone number. A checkbox that lets users subscribe to various channels at once doesn’t count as the WhatsApp opt-in. Brands must clarify the types of information users will receive after they sign up. It may include shipping updates, transaction notifications, new content and product promos, etc. If you decide to send other types of messages later, you need to inform users and ask for their permission again. If users call your company on WhatsApp for customer support, that doesn’t count as opting-in. In this case, you are not allowed to follow-up with any messages except one within a 24-hour window, and it can only include details about the solution to their problem. Any presentation of the WhatsApp brand in your marketing campaigns, including opt-in forms, announcements, banners, etc., must comply with the WhatsApp branding requirements. Step 2: Download WhatsApp Business App When you decide to promote your brand on WhatsApp, you should start by downloading WhatsApp Business App. It’s designed for small businesses and provides user-friendly features, like automated messages, quick responses, and contact and chat sorting to manage communication with your audience. Aside from the Android and iPhone versions of WhatsApp Business, you can also use a web version to work on a laptop. Step 3: Create a Business Profile A WhatsApp Business profile is similar to a Facebook Business page. Name your profile, upload a profile picture, add your contact number, a short description of your brand, select your location on the map, your business category, and hours. Step 4: Promote your WhatsApp Profile and Opt-in Users Add subscription forms to your landing pages and blog. Remember, according to WhatsApp regulations, you can’t use one form for several channels at once. It should also include your WhatsApp name and logo, inform users about content they will receive, and have a field for entering a phone number. Another effective option is to gather more contacts is click-to-WhatsApp ads on Facebook and Instagram. Post such advertisements to your Story and NewsFeed on both social networks. To create them, connect your Facebook and WhatsApp profiles, and use Facebook Ads Manager. Here are three types of click-to-WhatsApp ads. The first one displays in the Instagram Feed, the second in Stories, and the last in Facebook Newsfeed. They all include the advertiser’s branding, the “sponsored” disclaimer, a short descriptive text, a large image, and a CTA redirecting to a WhatsApp profile. Step 5: Set Up Quick Replies Once your promotion brings some users to chat with your brand, analyze their FAQs and set up quick replies to speed up communication and optimize routine actions. To create a quick reply, follow these steps: Tap “More options,” then “Business tools,” and “Quick replies.” Set a text message or a media file as a quick reply. Choose a shortcut for a quick reply. Create a keyword to find it quickly. Check an example of quick replies usage in WhatsApp. To reply in this case, you need to type in “/w”, and the answer will be “What kind of cake would you like?” There are some limitations you should keep in mind when managing your WhatsApp quick replies: The maximum number of stored quick replies is 50; The maximum length of a quick reply shortcut is 25 characters; Leading and trailing spaces from a shortcut are removed; All shortcuts must begin with a forward slash - '/'; The maximum number of keywords allowed per quick reply is 3; The keywords may not contain spaces or any of the following characters: '!', '#', '$', '%', '', '(', ')', '*', '+', '-', '.', '/', '\', ':', ';', '<', '=', '>', '?', '@', '[', ']', '^', '_', '`', '{', '|', '}', '~', '×', '÷', '"'; The maximum length of a keyword is 15 characters. Step 6: Use Automated Messages Set an away message when you can’t answer so your customers know when to expect a response. You can also create a greeting message to introduce your customers to your business. Follow these steps to create such messages: Tap “More options,” then “Business tools,” and “Away message” or “Greeting message.” Set a text message. Schedule when it should be sent. Choose what type of recipients will see this message. Step 7: Organize Contacts and Chat with Labels Label your contacts, chats and messages with different colors to organize them based on your business goals. For instance, you can divide chatting with new customers from chats with pending payments, or new orders from completed orders. You can set up different quick replies to better communicate with people at different stages of their buyer’s journey. It’s easy to use Labels in your WhatsApp marketing. Tap and hold a message or a chat, tap on the label symbol, and choose one of the pre-designed labels or create a new one. You can create up to 20 labels. Step 8: Create a Catalog of Your Products Add a price, product description, and number to every product in your catalog. You can upload up to 500 products. With this feature, you don’t have to redirect your customers to a website and repeatedly send product information and photos to every interested contact. You can share your catalog to promote your products and services on other social networks. Medium and large businesses can utilize the WhatsApp Business API. It offers more profound features and solutions for handling communication with the audience on WhatsApp. Let’s finish this guide by getting some actionable tips to properly strategize your business activity on WhatsApp. 5 Best Practices to Create a Killer WhatsApp Marketing Strategy Run your business communication more informally Regularly update your status Use WhatsApp to deliver customer care Send short promotions with a website link Create a WhatsApp link We’ve collected four tips that will help you plan your WhatsApp marketing efforts more effectively. Here they are: Run your business communication more informally. Many people use WhatsApp for informal interactions with their friends. It’s essential to make your business messaging trustworthy, genuine, and creative. Make your marketing campaigns in line with the personal style of this channel, staying professional at the same time. Regularly update your status. Your WhatsApp status allows you to post business-related quotes, announce events, create promos, and share links that redirect to videos on other social media sites. Make sure the status text is short, informative, and eye-catching to attract more views. Use WhatsApp to deliver customer care. It’s a great idea to use WhatsApp messages, voice and video calls, and media files to solve customers’ issues in real-time. This direct and personalized approach helps you better engage with your audience and show that you’re a trustworthy business that doesn’t hide from users when they are dissatisfied or have problems. Send short promotions with a website link. Short WhatsApp messages with links to a website help you bring your contacts to certain pages. Such messages tend to have a high click-through rate and are significant in motivating more leads to shop with your brand. Create a WhatsApp link.It will help users start communicating with your brand easily. They won't need to look for your phone number, type it and start a chat. They only need to click your link, and they will receive a pre-made message. LIKE.TG offers a tool to create a WhatsApp link quickly and for free. Add it to your landing page, website, social media, chatbots, and email campaigns. Alternatively, you can generate a QR code and place it on your physical ads to let more people join your brand offline. Congratulations, now you know why WhatsApp is an excellent channel for personalized marketing. Create a strategy to meet your business goals and the platform’s unique style.

Word-of-mouth marketing is a strategy that relies on customers’ experiences with certain brands and recommendations they share with their friends and family. It’s a form offreeadvertising triggered by the impressions, feelings, and thoughts of buyers. In this video, Neil Patel reveals how to leverage word-of-mouth marketing. When the Internet is overwhelmed with various marketing techniques, it can be hard to findorganically promoted brands. However, the easiest way to achieve it is to treat customers well, ensure the quality of your products or services, and keep doing what you do best. In this article, we’ll discuss the importance and pros of word-of-mouth marketing, find out how to use it, and explore several examples. Why is word-of-mouth marketing important? Today, every brand strives to be visible on social media and rank higher on Google. However, organic promotion is more important. If a brand cares about its customers and creates a great product, its consumers can promote it. They can easily share their positive experience and bring in new buyers. Such companies won’t need too many marketing techniques that don’t always bring tangible results. Nielseninforms that 83% of customers who participated in its survey trust companies their family and friends recommended. Experiences of other people with a specific brand often become sources of information for many consumers since they are more relatable and trustworthy. Any customer can become a part of word-of-mouth promotion in a variety of ways. It can be an unpacking video on Instagram Stories, a review on a website, a hashtag, or a tag. As a result, people can see this content and think about interacting with a particular company too. This way, brands can reach new consumers and drive conversions. A good product plus a positive experience with a brand can help attract more loyal customers. This, in its turn, allows companies to obtain good profit. Let’s uncover the advantages of this strategy and learn more about it. Benefits of Word-of-Mouth Marketing A brand doesn’t necessarily need pre-roll ads, site optimization, paid advertising, and other marketing tools to attract new customers. Consumers satisfied with a product can easily popularize a company and help it gain more profit. First of all, the strategy doesn’t always require additional costs and helps reach out to new clients who will be loyal to your company. Secondly, recommendations from friends and family always drive interest and trust in a certain brand. This is a chance to build your image as a credible, reliable, and trustworthy brand. Companies that apply word-of-mouth promotion obtain increased conversions, higher sales, and wider reach. All these factors create a great incentive for higher profits. The more people learn about your brand, whether from their friends’posts or direct recommendations, the higher yourbrand awarenessand the possibility of brand engagementwill be. Now that you know the advantages, let’s proceed to the next section to learn how to leverage word-of-mouth marketing. How to Use Word-of-Mouth Marketing Consider influencer marketing Create hashtags Obtain reviews Offer freebies Conduct giveaways and contests Prepare referral programs Be ready to provide your clients with an excellent experience to make them discuss your brand and bring in their friends. Read on for our list of best practices for word-of-mouth promotion. Consider influencer marketing With influencer marketing, brands can show the benefits of their products on famous people’s social media pages. Opinion leaders can help you promote your product, reach a bigger audience, and encourage their followers to purchase. This type of marketing is a perfect choice because statistics say that 49% of customers trust influencer recommendations. Nowadays, this type of marketing is one of the most effective due to the level of trust that opinion leaders have built up with their following. The partnership between Reese Witherspoon,an actress and influencer, and Biossance, a skincare brand, is an excellent example. Create hashtags Social network updates encourage brands to rely not only on popular hashtags but also to explore emerging trends of this modern marketing tool. They enable your company to make your product visible and improve yourbrand recognition and customer engagement. Some brands even make changes to their hashtag strategy to increase their reach. You can use community, branded, campaign, and event hashtags to reach a wider audience and see customers tagging your brand and promoting it organically. You can see a branded hashtag of Sephora, a French retailer of beauty products. The company’s customers often use the brand’s hashtag to share their experiences and recommend Sephora. Obtain reviews Now, when all customers have social media accounts and access to the Internet, it’s not difficult to find necessary information about a brand or its product when considering a purchase. One of the most important things consumers pay attention to is reviews. They are social proof of a brand’s quality. Good reviews are helpful since they increase conversions and make your brand look trustworthy. As of 2020, nine out of ten customers read reviews before buying something. Thus, a brand should have a good reputation and satisfied clients. Hence, let your customers be influenced by good reviews, not bad ones. Consider adding reviews on landing pages of your products’ features or under your product cards to ensure that visitors will see them. You can see an example of how to implement that on the DirectEats site. Offer freebies People like to get something for free, and brands often give them such an opportunity. You can often encounter various freebies on social media platforms of different businesses. This is how companies try to attract and engage new customers who probably already use the products or services of other brands. The successful freebies can bring repeat sales andcustomer loyalty to your company. For example, Sephora offers customers to choose a gift for their birthdays. Conduct giveaways and contests The size of your brand is not essential when it comes to giveaways that can bring some exposure to your company. Opening a giveaway will not only enable you to reach your target audience but increase your customer base as well. Your clients will share the news about your giveaway with their friends and family and encourage them to participate. This, in its turn, will enable your followers to show their activity and spread information about your brand. Let’s take Kopari, for example. The company that offers coconut beauty products decided to conduct a giveaway for its followers. Prepare referral programs If you aim to achieve success in your word-of-mouth promotion, consider implementing a referral program. Offer some perks to your customers to drive interest and promote your company effectively. You can provide your regular customers with a financial reward or a free product as an appreciation for referring a friend. For example, some Spotify users got prizes for referring their friends. The company offered one month of using the service for free forexisting users and one month of premium fornew users. We hope that you’ll make use of the strategies above, and now we’ll walk you through several examples. Examples of Word-of-Mouth Marketing Many business owners are ready to implement word-of-mouth marketing strategies to drive sales and generate buzz around their brands. Several examples from big companies will demonstrate how the approach works in real life. Coca-Cola and the “Share a Coke” campaign Coca-Cola, known for its soft drinks, decided to create a special “Share a Coke” campaign. This step allowed the brand to attract new customers and encourage them to buy the famous drink. Coca-Cola aimed to make people share a drink with their friends to have a wider reach. Dropbox and free space When it was first launched,Dropbox used a referral program to spread its message and make more and more people use its services. Everyone can be enticed by freeproducts. The file-hosting service leveraged this fact by offering 500 MB of bonus space for referred customers. Netflix and an army of opinion leaders Netflix succeeded in obtaining a vast number of subscribers by using influencer marketing. The popular streaming service noticed that many consumers trust influencer recommendations. The power of opinion leaders made Netflix stand out and grow exponentially. Your audience is the best way to promote your brand organically without a huge number of modern tools and approaches. However, you can’t turn your consumers into raving fans at once. To win their love and attention, you’ll need to do your best at creating a good product and providing consumers with excellent customer service and experience.

A webinar announcement is a message sent to inform the audience about an upcoming webinar. After registering with LIKE.TG, you can send announcement campaigns for free. Why should I send a webinar announcement? If you conduct webinars, conferences, or workshops and never send event invitation emails to your audience, you will lag behind your competitors. With the help of these messages, you can hype up your event, skyrocket your website traffic, boost sales, and get one step closer to your customers. With the large selection of channels available today, informing your audience is a no-brainer, and you won’t even have to break a sweat to set it up. Still, you have to choose the best channel for your business at a reasonable price. You can create an attractive banner for your site, but how can you be sure that there will be loads of traffic in the days before your webinar? Alternatively, you can run paid promotions, though, there are no guarantees that your offer will target the right people. As a result, you may lose a lot of money. To be on the safe side, we suggest sending webinar announcement emails. Direct promotions and email campaigns will drive 58-64% of the registrations for your event. As of 2017, 45% of marketers prefer using email when promoting their webinars. This channel has proven to be the cheapest way to build relationships with customers. With LIKE.TG you can send 15,000 emails for free every month using advanced marketing tools. How can I create the perfect webinar announcement? Create an attractive subject line Add an image worth a thousand words Write a clear copy Creating an announcement email campaign will take 30 minutes without making the process stressful. All you need to do is choose a reliable marketing service that provides pre-designed email templates, an intuitive email builder, scheduling options, and helps you monitor email performance. Let’s dive into creating a webinar announcement step by step. Create an attractive subject line Let's assume that you’ve chosen the right segment of people to send your webinar invitation campaign to. Now your task is to make them open your email — and that comes down to the quality of your subject line. Help your subscribers realize instantly that they’ve been invited to a webinar. State this information right in your subject line and include the webinar topic in the preheader. Don’t underestimate the power of a good subject line, and with LIKE.TG, you can customize it to your liking. Loren Baker from SEJ reveals the topic of the upcoming webinar in the subject line and provides more details in the preheader text. Add an image worth a thousand words A high-quality image not only attracts attention but can provide all the necessary information about your webinar without typing a line of text. Your banner may contain the topic of your event, questions that a speaker is going to cover, time and date. Make it clickable so that a user can read more about your webinar right on the registration page. If your speaker is a famous specialist in your niche, use their photo to motivate users. The GIF in the email below grabs attention and is a metaphoric representation of the topic of the webinar. Write a clear copy Include information users need to attend your event: topics for discussion, date, time, duration, the reason why it’s worth attending and say a little bit about your speakers. To make it visually appealing, make use of a bulleted list. Don’t forget to add a CTA that will let users register. Naming the button “Register,” “Save me a seat,” “Join the webinar,” or something else concise. The webinar announcement email below brings it all together perfectly. All the details are in front and information is easy to scan. How can I announce a webinar with LIKE.TG? With LIKE.TG’s drag and drop editor, you can create an outstanding email campaign without any technical skills. Drag text, pictures, buttons, videos, social sharing buttons to your email and edit them to match your brand style. You can use free pre-designed templates to save time. This guide will walk you through creating an email campaign. Tips to Create an Effective Webinar Announcement To create effective announcements, follow these tips. Target the right people. If you plan to launch paid promotions on Facebook or Instagram, be meticulous about choosing the audience that you target with your ads. These people should be interested in your activities, otherwise, you’ll be wasting your budget. If you send a webinar announcement email, be careful to choose the necessary segment. Avoid attacking your entire mailing list with the invitation. It’s highly unlikely that all of your audience needs to attend this particular webinar. Combine channels wisely. Your target audience could be anywhere, but never communicate the same message across all the marketing channels you use. You can announce an upcoming webinar on your site, send reminder emails to your registrants, and tell that a webinar is about to start with a web push notification. Record your webinars. You can use the recording of a valuable webinar as a lead magnet. This way, users will be more motivated to subscribe and you don’t have to invest a dollar. Besides, you can use the recording as a part of a course, educational materials or transform it into an article. Examples of Webinar Announcements This is a webinar announcement post on Facebook. Users can find all the information in the banner and follow the link to fill in the form to attend an event. This webinar on Logo Design was announced on Instagram. The person holding the webinar is tagged so people can contact them directly if necessary. This webinar announcement email from Teachable explains what registrants will learn from their webinar.

A push notification is an instant message that is "pushed" by an app in response to a certain event or process that is taking place in the app ("you have a new friend request," "file finished downloading," etc.). Recently the world saw the rise of web (browser) push notifications. Web notifications serve the same role, but instead of an app, push notifications are sent by a website. LIKE.TG allows you tosend web push notifications free of charge if your database is fewer than 10,000 subscribers. Watch this video to learn how to send push campaigns with LIKE.TG. What is a web push notification? Web push notifications are a powerful marketing tool. Push notifications areextremely popular among e-commerce businesses. They send web push notifications from websites to users who havepermitted to receive them. Marketing agencies and push services provide companies with professional instruments that help boost engagement and rocket sales. With LIKE.TG, you can either send push campaigns or combine them with email and SMS for better performance. Why use push notifications? High click-through rate Offline notifications All popular browsers support them Spam-free messages Increase engagement, loyalty, and sales Free notifications at LIKE.TG High click-through rate. Web push campaigns' high CTR is due to their visibility. Notifications grab users' attention to whatever site they are viewing. Offline notifications. Even if subscribers were offline when you sent your push campaign, they willthe next time they come online. All popular browsers support them. Google Chrome, Firefox, Opera, and even smartphones support receiving these instant messages. Spam-free messages. Push notifications exclude sending spam since users don’t have to give any personal information. Right after subscribing, a specific ID is created for each user whoagrees to receivepush notifications. Increase engagement, loyalty, and sales. Use push notifications to inform your clients about their order status, notify subscribers about the fresh content on a blog, recent updates, and time-limited sales. You can send web push notifications in LIKE.TG for free if your database is less than 10,000 subscribers. Check out the list of useful push notifications' features: «The features of web push notifications you have never heard about ». How do push notifications work? All you need is to add a script generated by a push service to your site. With LIKE.TG, you’ll get one line of code to be inserted. When a user visits your site for the first time, they will see a subscription request. If they accept the invitation — congrats, from here on, they will receive your push campaigns. If they block your request,it will never appear again. How to send push notifications for free with LIKE.TG? Creating push notifications with LIKE.TG takes five steps and doesn't require any special skills. Just follow these steps. Step 1.RegisterwithLIKE.TG If you still don't have an account in LIKE.TG, register. Step 2. Add your site to send push campaigns Before creating a web push notification, you need to add your site to LIKE.TG. Navigate to the "Push" tab and click "Add New Website." Then, choose a site protocol and enter the link. Upload a website image and choose subscription request conditions. Follow this step-by-step guide: «How to Add a Site to Send Push Notifications ». Step 3. Add the generated script to your site Add the code to the site before the closing tag </head>. Step 4. Create a web push campaign Navigate to the "Push" tab and click "Send PUSH." Choose the recipients of the necessary sites, customize the notification appearance, and specify the sending time. Write the title and text of the message. To boost conversions, personalize and segment push notifications according to browser language, region, browser type, subscription page. Add a large image to your campaign to attract the attention of more users. Schedule push notifications to be sent to automate your workflow. Follow the instructions in this guide: «How to Create and Send a Push Campaign». How toDisable Push Notifications Irrelevant push notifications, accompanied by an alert, may distract and annoy users, so they want to disable them. It can’t be done on the website that sends you notifications. To stop notifications, go to the settings of your browser, and manage exceptions. Find out how to disable push notifications in Google Chrome and Mozilla Firefox in our step-by-step guides. Web Push Notifications API Want to send push notifications automatically to your clients from your current CRM or CMS system? Make use of our REST API! For more details, go to our Web Push API documentation. Push Notification Best Practices Personalize push notifications Segment push campaigns Include a large image and custom icon Preview notifications before sending them Combine push, SMS, and email marketing To make push notifications increase customer loyalty, raise brand awareness, and rocket sales, check out some useful tips below. Personalize push notifications. This is not a new method of increasing performance, but it still holds. If the users see their name in your message, it has more chances to get clicked, since people are fed up with mass notifications. Segment push campaigns.Stay away from sending the same content to the whole mailing list. That won’t do! User engagement depends on whether you’ve managed to make relevant offers at the right time. Besides, make sure your notification language correlates with your client’s one. Include a large image and custom icon. This way, your notifications will attract users’ attention at once. A custom icon will help you build brand awareness. Preview notifications before sending them. Do this to make sure that your customers will receive what you want. This step helps eliminate typos, irrelevant links, and find out how your message will look. This option is available with LIKE.TG. Combine push, SMS, and email marketing. The combination of the marketing channels mentioned above will allow you to carry out an individual approach to each customer and choose the most appropriate channel when necessary. For example, send an email campaign to inform about the upcoming sale, push notification — to remind on the “X” day, and SMS — to notify about the order status. With LIKE.TG, you can combine these marketing channels for better outreach. Find out how to create relevant web push notifications on our blog. Examples of Push Notifications Personalize and segment notifications according to users’ behavior on your website. They appreciate your care! Check out another example of a segmented web push notification sent via LIKE.TG. We will help you build relationships with your clients. This delicious web push notification won't give subscribers a chance to ignore it. I hope our tips will prove to be useful. Get inspired and leave the technical side of things on our service. Send push campaign

A webinar invitation is a message sent to inform your audience about an upcoming webinar. Email is the most common way to invite subscribers, while marketers also use social media pages and chatbots. Sending webinar invitations is the best way to attract people to your webinar and stir up interest in the event. In your webinar invitation, you should motivate people to register and showcase the necessary details. Let’s start this guide by learning what you should include in a webinar invitation. How do I write a webinar invitation? Tell your subscribers about the speakers Combine subject lines and preheaders Use images Provide all the crucial details Add a clear CTA Provide your contact info Make a good first impression with your subject line to grab as many potential event-goers’ attention as possible. Get creative with the content of your webinar invitation but, at the same time, stay practical by providing users with all the necessary information about the event. To achieve good results, follow these recommendations: Tell your subscribers about the speakers. If a well-known expert in going to host the webinar, it’s a good idea to include their names in the webinar invitation subject line. For example: “Learn how to write killer welcome emails with Neil Patel!” Combine subject lines and preheaders. Support your subject line with a preheader so you can include details or create a hook, like in the example: Subject line — “Digital Marketing Secrets Webinar.” Preheader — “Limited seats.” This combination will create FOMO and improve your open rates. Use images. Include a picture of the speaker or an illustration that reflects the topic of your webinar. Provide all the crucial details. Specify the topic of your webinar, date, time, and duration. Leave less important information for later in your series of event reminders. Add a clear CTA. Use a call to action to tell users what they need to do to take part in your webinar. CTAs like “Register” and “RSVP” are the most common when it comes to webinar invitations. Provide your contact info. Don't be afraid to let your audience know that your speaker is a pro on the topic of your webinar. Some users may want to contact you to get more specific details, so be ready to answer all of their questions. Now, that you know what should be included in your webinar invitation, let’s look at some examples. 4 Webinar Invitation Examples Here are some quality examples for your inspiration collected by Really Good Emails: Asana’s invitation includes the webinar’s topic and includes the date and time. It also has two strong and clear CTAs. Besides, it shows the guest speaker and the position he holds in his company, which helps readers understand the webinar is made by professionals. At last, users can see the list of activities giving them more motivation for joining the event. Another great webinar invitation example is from Zoom. It promotes a series of webinars to get the audience acquainted with all of Zoom’s features. It includes an image of a smiling person and gives a small intro text with a CTA. Below, there is a list of upcoming webinars with dates, time, and smaller calls to action. In the end, Zoom promotes free daily demos and also encourages readers to register. Like the previous example, this webinar invitation by Teachable is designed to make the onboarding process easier. The webinar’s name “Teachable 101” says that it is targeted at beginners. The email explains that the webinar is free. It also lists the details and explains what users will gain by attending the event. The last example is from Carrot. Their webinar is designed to help couples with fertility issues become parents in the uncertain times of coronavirus. The message is very simple, it contains one image and a pretty large piece of text with some links. This invitation ends with a CTA. Let’s now learn how to send your own webinar invitation email. How can I send a scheduled webinar invitation? Upload your mailing list Create an email template Schedule email sending It only takes three steps to create a webinar invitation email with LIKE.TG. Step 1: Upload your mailing list Upload your mailing list or collect subscribers with LIKE.TG’s free subscription forms. Here’s how your mailing list will look in a LIKE.TG account. The columns “Gender” and “Country” can be useful for segmentation. Step 2: Create an email template You can create a professional-looking webinar invitation in several ways with LIKE.TG: Use our intuitive drag and drop editor; Choose one from pre-designed templates in our free library; Save any email from your Gmail inbox as a customizable template to your LIKE.TG account with our Chrome extension. With the first option, simply drag and drop the elements of your email to the working field and customize the images, fonts, text formatting, and CTA buttons to your liking. Below is an example of a webinar invitation email. You can сreate an email like this in half an hour with this guide. Step 3: Schedule email sending In the last stage of creating your webinar invitation, you can schedule it for any date required. Let’s finish this guide with some useful tips. 4 Best Practices for Creating an Effective Webinar Invitation Personalize your invitation Motivate returning attendees Offer an early bird discount Create a series of follow-up reminders We’ve collected four excellent tips to help you create a killer webinar invitation that is sure to attract lots of people. Here they are: Personalize your invitation. Personalized subject lines can increase your open rate by 50%. Try something like this: “Hi, Nina, free 5 February? Join our Hear Everything Webinar!” Motivate returning attendees. It is always cheaper to work with loyal clients than to acquire a new audience. Create a personalized invitation for those who have attended your webinars in the past. This way, they are more likely to join you again and spread good word-of-mouth about your event. Offer an early bird discount. Create FOMO to attract more attendees early on. The first registrants will share the news about your webinar with their friends on socials, and generate more attendees for your event. Create a series of follow-up reminders. Create a series of automated webinar reminders and, as the webinar date approaches, add value with every new message. Aside from email, you can create a series of webinar reminders created with LIKE.TG’s Automation 360 that will include emails, SMS, and web push notifications. Congratulations, you’ve learned how to create and send efficient webinar invitations. Try sending one with LIKE.TG today! Send a webinar invitation

A website builder is a software that empowers users to develop a site that meets their needs without knowledge of the code. It usually has a drag-and-drop editor so clients can add specific elements and build a professional website for their business. In this video, Anna, a marketer at LIKE.TG, explains how to create a website for free without any coding skills. In this article, we’ll uncover why to use a builder, how it works, and how to choose the right one. We’ll also discover the 5 best platforms for beginners. Why should you use a website builder? Builders enable business owners to design stylish websites without knowledge of the code. However, there are even more advantages you can reap from it. In this section, we’ll uncover all the benefits for your brand. First of all, quality services offer you ready-to-go templates for various types of businesses. You don’t need any programming or coding knowledge to build your desired website design. Building a website allows you to erase the limits of a physical store. You can run an eCommerce business using features, themes, and necessary tools. As a result, you’ll be able to integrate with other platforms and ensure an excellent shopping experience for your consumers. For example, you can incorporate needed payment systems, integrate various lead generation platforms, and bulk email services, apply customer management tools, etc. Since online presence is a must nowadays, the majority of website builders have integrations with them. It enables you to avoid searching and installing specific plugins. One more advantage of a website builder is its cost-effectiveness. Using a special platform, you can save costs on hiring a website designer. If you worry about how your clients can find your online store, you can use a custom domain name or your registered domain. Your customers will recognize your site and find it easily. With a site creator, you can save time and adjust the design of your website at any time. Pre-designed templates and themes enable you to create your site fast. Moreover, you can always make necessary changes if you see some drawbacks later. Now that you know why you should use a website builder for your business, it’s time to figure out how it works. It will help you decide whether it suits your purpose. How does a website builder work? Website developing services don’t imply any installments. So you don’t spend time reading instructions, figuring out how to install the program, and how to use it. They are used in a web application which is very comfortable for users. Since website builders target both starters and professional designers, they have a simple interface and easy-to-understand features. With drag-and-drop editors, you can add all the necessary elements to your new website by simply dragging them to the editor field. You’ll see various headings, texts, videos, links, and images which you can add to your workspace. After you finish with the components of your website, you’ll be able to see your result instantly. You can adjust the elements if you decide that something looks unsatisfactory or irrelevant. Usually, you have two options: create a website from scratch or select one of the available customizable templates. If you don’t have any coding skills, it’s better to use a template. It has everything you need for a perfect website except your information. Insert the text, headings, images, and videos you want to get the desired result. Now that you know how website builders operate, it’s time to proceed to the next section and discover how to select a website that suits your business goals, pricing requirements, and skills. How to choose a website builder? When selecting a website builder, you should consider several criteria, including ease of use, features, customer support, pricing, and data ownership. We’ll cover these points so that you can choose a good service for your company. Determine whether the service is easy to use. If you are a beginner, it’s crucial to figure out if a builder suits you. Go to the company’s website and see whether you need any coding or programming skills, explore how to design a website, and find out if it’ll be easy for you to handle it without the help of a professional web designer. Open the service’s features and search for a drag-and-drop builder, design options, ready-to-use professional templates, and editing tools. Explore pricing. Since there’s increasing competition for website builders, you have many options. Make sure to select among services that suit you in terms of price and functionality. It’s great if a platform has a basic free tariff or a free trial with the main features to understand how the service works. Search for information about a free domain, free SSL, free business email, and free eCommerce features on the builder’s website before paying for it. Explore this information to calculate the expenses on a website domain, business email, SSL, etc. Check if a service has some hidden costs. Discover the platform’s features. Your website builder contributes to your business's success and all integrations' productivity. When exploring the features, ensure the service offers a library of templates that satisfies you. Look through the website to see what templates, designs, and themes they offer. Moreover, check if the platform is flexible. It means that you can add some necessary integrations like Google Analytics, payment systems, CRM, email marketing services, etc. See the list of available integrations to ensure the platform meets your requirements. Contact customer support. Test a company's customer support agents by asking them questions about the service. It will help you determine how helpful and empathetic they are to potential customers. The service should have 24/7 support if you work in a different time zone and have your onboarding. You should also discover whether they have a live chat and a fast response rate. Look if a platform has a knowledge base or a help center in case you can’t get through to the support or want to figure everything out yourself. Unveil data ownership and privacy policy. Although you might not instantly think about these two points, they are essential for effective work and data security. Before paying for any service, read the terms of this service and its privacy policy. It will prevent you from having any issues in the future regarding your personal data. Now that you know how to find the right website builder, we’ll provide you with a list of the best services in terms of pricing, functionality, flexibility, and usability. 5Best Website Builders for Beginners We’ve gathered the5 best website builders for you to consider. Let’s review each of them in detail so that you can choose one for your brand. LIKE.TG LIKE.TG is a multichannel platform that combines all the necessary marketing tools, including a website builder. The service allows you to design sites, landing pages, and online stores. With the provided tools, you no longer need to hire a website designer and spend additional costs. You can do it all by yourself with an easy-to-use platform and no coding skills. Once you understand which site you need for your company, modify the size of the components and select a color palette. The platform enables you to build a responsive website design that adapts to any screen size. It means that your site will look good on PCs, laptops, and mobile devices. You just need to add text, forms, and buttons that are visible and good-looking. Customize your website style and add the necessary elements to convert leads into clients. Design a website from scratch or use templates. The platform provides you with ready-to-go professional templates to create websites faster. Add a live chat to answer users’ questions and encourage them to convert. Live chat from LIKE.TG enables you to tailor your live chat’s format, color, and style, hide and expand the live chat widget whenever needed. The dialog history with all your potential customers will appear on one page so you can manage your chats quickly. Consider adding subscription forms if you want your customers to connect with your brand fast. This feature is available with LIKE.TG. With multichannel subscription forms, you can communicate with your potential clients through preferred marketing channels such as email, SMS, or chatbots. The service empowers you to add various fields (name, gender, address, or phone number), upload images, and modify the form on the go. Set display options and add subscription forms to the web pages you need. The form will appear on the necessary pages of your website immediately or in a couple of seconds. You can design a smart widget using templates and add smart pop-ups to your newly created website. With ready-to-go templates, you can set up your pop-up and add it to your site within 10 minutes. Modify display conditions, tailor messages, and deliver personalized experiences with your company. Customers can pay for products right on your site. Add product galleries, descriptions, shipment options, and payment buttons to sell your products seamlessly. Connect LIKE.TG free CRM to manage all the deals and their progress. Besides, the platform provides useful integrations like web push, email campaigns, and chatbots. Below you can see the process of creating a website using a template in LIKE.TG. Free plan: One published site, 50 pages, choosing a domain name, and 100 MB of image storage. Paid plan: Starting from $13 per year for three published sites, 500 pages, custom domain, choosing a domain name, 200 MB of image storage, and accepting payments. Wix Wix is a perfect platform for people who want to sell online, promote business, and build a community. With the service, you can create a blog, eCommerce website, and portfolio. It helps you reach different purposes like selling goods online, extending a loyal audience, monetizing content, improving visibility, conducting events, etc. Wix provides you with a library of 900+ free, customizable website templates that will meet the needs of businesses in different industries and the option to design your website from scratch. The platform will be helpful for starters and professional creators since it has a smart drag-and-drop editor. Moreover, after signing up, you’ll get a custom domain, logo, and more brand tools, full-stack web dev tools for custom functionality, and AI technology that assists you during the website development process. There are even more advantages you can experience with Wix: fast website loading; multi-cloud hosting; space for SEO optimization; built-in accessibility tools; 24/7 data protection. Below you can see how to edit an existing template for your business in Wix. Free plan: Up to 500MB of storage space, up to 500MB of bandwidth, and assigned URL. Paid plan: Starting from $4.50 per month for 1 GB of bandwidth, 500 MB of storage space, and 24/7 customer care. GoDaddy GoDaddy is a service suitable for designing portfolios and setting up an online store. Different features of the platform enable you to create a website, promote it, and get your customers. GoDaddy provides free professional templates for various industries like online stores, restaurants and food, home services, fashion and beauty, and health and fitness. Drag and drop builder enables you to customize or add entire sections like headings, galleries, price lists, or menus. Moreover, the service takes care of your social media and email campaigns. With GoDaddy, you can create engaging branded content for your accounts. The platform allows you to design your website by using templates for free. Once you decide to start selling, you can upgrade to a paid plan and receive orders. In one dashboard, you can see and manage various things like reviews, orders, and social media. It’s convenient and time-saving. Below you can see how to build a website in GoDaddy. Free plan: 7-day free trial. Paid plan: Starting from $9.99 per month (if paid annually) for custom domain, websites and marketing analytics dashboard, and website chat. Strikingly Strikingly is a perfect choice for starters since it’s easy to use. The platform offers you a library of website templates and a drag-and-drop editor. You need to add the necessary elements and edit them. In around 30 minutes, you’ll get a professional-looking site. With Strikingly, you don’t need any knowledge of the code or experience building websites. To launch a website, you need to choose a template and tailor it for your business. The platform offers templates for startups, portfolios, events, blogs, stores, services, etc. You can create a new domain name or use your registered one. This way, it’ll be easier for customers to recognize your business. Creating eCommerce websites is easy with Strikingly. You need to add a simple store and connect it with the preferred payment systems like PayPal and Stripe. You are all set up to sell. With the platform's features, you can add shipping, coupons, and membership log-ins. Creating signups, forms, live chat, and newsletters in one place allows you to generate leads and expand your audience. Consider developing a membership program and registering your customers within it. This step will help you increase engagement and customer loyalty. Besides a simple store, you can create a blog. It will enable you to share valuable content with your readers in a convenient way. After building your website, you’ll be able to access Strikingly built-in analytics. With its help, you’ll see the effectiveness of your blog posts, visitor statistics, and the number of interested prospects. Moreover, you’ll receive insights into the success of your website. In the screenshot below, you can see how to design a website in Strikingly. Free plan: unlimited free websites, Strikingly.com domain, 5 GB monthly bandwidth, 500 MB total storage per site, 5 multiple pages per site, and 1 product per site. Paid plan: Starting from $12 per month for 2 limited sites, unlimited free sites, custom domain, free SSL for custom domain, 1 GB storage per site, 50 GB bandwidth, up to 5 pages per site, and up to 5 products. Duda Duda enables you to design a well-performing website without any training or special skills. It allows you to access pre-designed elements, create shareable designs, collect and import content, and build websites you can launch in minutes. The platform has a rich selection of templates to choose something appropriate for yourself. Examples include templates for yoga teachers, insurance companies, real estate businesses, professional CVs, design agencies, and many more. Duda has a Content Library. Creating a website is faster in Duda since it helps you pull all your content from a website or Facebook page into the Content Library. Text blocks, images, and addresses are widgets you can connect to the Content Library to manage your data in one place. Moreover, the service takes care of your team collaboration. You can leverage asset sharing, site comments for quick design iterations, team permissions for frictionless project management, etc. Utilize no-code website builder software or dive into JavaScript, CSS, and HTML, with the platform’s intuitive web design solution. Discover drag drop tools to create a perfect design for your website. Below you can see how to design a website using Duda’s ready template. Free plan: 14-day free trial. Paid plan: Starting from $19 per month for 1 site AWS hosting included, and email support. Congrats, now you have a list of amazing website builders to choose the right one. Hope that our article will help you with establishing your business website.

Website monetization is the process of earning money from a particular website or blog by using it as an advertising platform for companies with content and offers relative to that site. Why is website monetization important? Increases revenue Gives a chance for passive income Allows earning from the blog It gives you options Increases revenue.A decision to implement website monetization is crucial because it allows more opportunities for earning. Depending on how much traffic a website has, website monetization can be a part-time job, or something more significant. Gives a chance for passive income. There are different options forwebsite monetization, which requiressetting it up once, such as display advertising and web push ads. After setting this up, the traffic on a website will result in revenue. Allows earning from the blog. Bloggers can monetize, too. They often focus on monetization methods like donations and affiliate marketing, but they are not limited to that. It gives you options. You can monetize a website or blog in different ways. Choosing adequate types of website monetization for your situation is essential. For instance, if you are a vegetarian blogger, it’s a good idea to advertise vegetarian shops and restaurants. If you’re a speech coach, it’s appropriate to suggest microphones and clothes for sounding and looking ideally in public. Types and Examples of Website Monetization Display advertising Google Adsense Web push ads Affiliate marketing Membership site Sponsored content Donations Display advertising Selling ad space to monetize your website means that you have to find companies, ideally within a relevant niche, and provide them with space on your site where they will display their ads. The relevancy of display advertising is based on data about previously visited websites and search queries. The advertisements below are relevant to a person who writes articles on marketing topics, for example. Google Adsense It’s a service for selling ad space. Google Adsense liberates a website owner from searching for relevant advertisers and takes fees for such service. Web push ads Web push notifications open the other way to monetize a website. If the users allow a site to send web push notifications, they will receive announcements, integrated into this website notification, from other companies. The algorithm shows relevant advertisements only. Affiliate marketing This type of monetization means selling other company’s products or services on your website. A website owner finds a product attractive to the audience and promotes it on the site and via email campaigns. The revenue depends on the commission both sides have agreed upon. Membership site It means that a website offers exclusive content, which only members can view. A membership site monetization requires payments that allow users to get access to additional and more valuable materials. Sponsored content A website or blog can add content from other relevant webpages. This information should be interesting for the audience and be added only to the point. Otherwise, Google can punish the website. Donations If a website provides users with valuable content or solves their problems for free — a website owner can ask the audience to make donations. The revenue depends on the number of people using the website daily and how strong they want to contribute. Website Monetization Best Practices and Tips Let your website breathe. Don’t overwhelm subscribers with tons of ads on every page. Put yourself in your audience’s shoes and mind that the ads should be relevant to a website’s subject. Follow the law. Your website monetization should be legal. Irresponsible behavior towards marketing methods may harm the reputation of your website and brand. Develop a monetization mix. A website with a lot of traffic can monetize in different ways at once. A website owner should think out the best ways that fit the circumstances and try to implement them. Monetize my website

WhatsApp marketing is a type of messenger marketing, which implies promoting a brand through WhatsApp. This channel helps brands reach an enormous audience, build strong relationships with customers, and increase sales. With LIKE.TG chatbots, you can convert more leads into customers andprovide 24/7 client support. In this video,Alex, a marketer at LIKE.TG,explains how to boost your marketing efforts on WhatsApp. Why Should You Use WhatsApp Marketing for Your Business? WhatsApp is the most popular messaging platform in the world. In 2020, its audience has grown up to 2 billion active users monthly. This marketing channel is a must-have for businesses that want to connect with audiences in developing countries. For instance, there are 340 million monthly WhatsApp users in India and almost 100 million in Brazil. However, the platform is also an excellent choice for promotions in the US market – 68 million Americans access WhatsApp at least once a month. WhatsApp marketing allows you to stay in touch with your customers – more than half of WhatsApp users check the app every day. Better yet, you can be sure they will get your offers, as text messages have a 98% open rate. The last point is that your customers love this communication channel. They trust brands with chat apps more – 53% of people say they would buy from companies they can reach via chat. However, there are more reasons to implement WhatsApp in your marketing strategy. Read on to learn a few more benefits of this marketing channel. Benefits of WhatsApp Marketing for Your Business Profound relationships with customers Higher conversion rate Better sales Lower cost of marketing Using messengers is a golden opportunity to improve your marketing strategy. There are four positive outcomes of using WhatsApp for your business promotion. Profound relationships with customers Over 55% of people feel more connected to a brand if they use messaging apps. It makes WhatsApp marketing a bulletproof strategy for building long profound relationships with customers. Maintaining such a connection, in turn, helps brands cut expenditures as customer retention is 5-25 times cheaper than acquisition. Out of the box, WhatsApp provides business with a robust set of opportunities for personalization. For instance, you can send personalized welcome messages, special offers, birthday congratulations, and so on. Such an approach keeps customers more engaged with a brand – over 70% of consumers say they engage only with personalized marketing messages. Higher conversion rate Choosing a perfect channel for your initial contact with customers is crucial. People may get disgruntled with phone calls while staying inaccessible through email or social media. Here is where WhatsApp comes in handy to nudge your prospects towards the purchase. Businesses say that customers answered 40% of their WhatsApp messages. Better yet, messaging drives conversions. Namely, messaging after initial contact with a prospect can increase the conversion rate by 112.6%. However, WhatsApp marketing is not the only way to boost your conversions. If you want to learn some more tricks, follow our comprehensive guide on conversion rate optimization. Better sales WhatsApp marketing works as a sort of magic wand for your sales. The simple trick of adding a WhatsApp phone number on your website may result in a 27% more sales leads. It seems like the opportunity to reach a brand through any messaging app alone instills confidence in potential customers. At least 66% feel more optimistic about purchasing from a company if it is active on messengers. Better yet, you can consider WhatsApp a stand-alone sales channel for your business. It’s possible with the growing tendency for people to buy through messaging apps. Roughly 60% of consumers believe they will use messengers more to make purchases in the future. Lower cost of marketing WhatsApp is still a very affordable marketing channel, which makes this platform enticing for small businesses. All you need to get the ball rolling is to install an app and connect to the Internet. Meanwhile, the chances that your message will reach the customer are sky high. On average, a user checks WhatsApp over 23 times a day. WhatsApp marketing drives more conversions, improves sales, allows you to build deep quality relationships with customers, and costs next to nothing in terms of marketing expenditures. Read further to learn how to build a WhatsApp marketing strategy. Support clients and boost sales! You can answer customers' FAQs, inform them about exclusive offers and increase your outreach via WhatsApp. Register and connect for free! WhatsApp Marketing Strategy Define your goals and KPIs Pin down your target audience Get the business app Create a brand persona Build a contact list Design your communication Deliver great customer service A well-made strategy underlies the effectiveness of every marketing channel. It enables you to plan your steps and change paths if something goes wrong. Here are a bunch of tips to help you craft your WhatsApp marketing strategy and get great results. 1. Define your goals and KPIs To get your WhatsApp marketing strategy started, determine your marketing objectives. This step will help you focus your attention on meaningful activities and draw the line on unnecessary things. Start by revising your marketing funnel and finding weak spots. Try to think of business goals you can pursue with your WhatsApp marketing strategy. Pinpoint the KPIs that will help you understand whether you have met these goals. Here is an example to help you get your head around this scheme: If your business has issues with retaining customers, you can tackle them by sending promotional messages through WhatsApp. In this case, your KPIs might be clicks, engagement, and customer retention rates. 2. Pin down your target audience Knowing your target audience underlies all your marketing efforts and defines their success. You can try several approaches to determine your target audience. A classic one is customer profile creation. To explore it, follow our guide on building a buyer persona. Another way is to use the jobs to be done (JTBD) framework. If you decide to stick to this one, ask yourself these questions: Why do people use your product? What value do they want to get from it? What outcomes do they want to achieve? Whatever approach you choose, avoid guesses and speculation; explore your audience instead. To start with the JTBD framework, interview 10-15 of your current customers who made a purchase lately. For customer profile creation, you can conduct surveys on social media and add data from Google Analytics, your CRM, Facebook and Google Ads, and so on. These tools will help you spot demographic and geographic characteristics of your typical customers. 3. Get the business app To meet small and large firms' needs, WhatsApp launched a stand-alone application, WhatsApp Business. This tool has some helpful extra features, such as: A business profile with essential information: your address, business description, email address, and website. Catalog – a virtual showcase of your products. Labels to organize your chats with customers. For instance, you can label conversations according to the stage of the sales funnel. Quick and automated replies to stay in touch with customers and provide answers immediately. Statistics to track sent, delivered, received, and read messages. 4. Create a brand persona People prefer to communicate with other people, not an impersonal business. Thus, to undertake successful WhatsApp marketing, you need to form your brand persona. A brand persona is a kit of traits, attitudes, and values your brand shares. Remember market leaders? All of them have personas. For instance, Apple appears to be creative and intellectual, Fanta – jolly and easy-going, Nike – passionate and vigorous. Your brand probably also has some personality; try to explore it and spot the most meaningful traits. This persona will underlie your tone of voice and communications with prospects on WhatsApp. Create a feeling that your customers are dealing with a person. Try to use a person's name as a signature; it works better than a company's name. 5. Build a contact list If you’re going to use WhatsApp as more than a customer support channel, you need a contact list. The best way to get one and grab new contacts is to use subscription forms. Place them on different pages of your website and offer a lead magnet – such as an eBook or discount. Consider going for multichannel forms – they allow your subscribers to choose where they want to receive updates – via email, WhatsApp, Facebook messenger, and so on. This move lets you communicate with customers through the channels they prefer. In turn, such an approach creates higher engagement and boosts conversions. To create multichannel forms in two clicks, try the LIKE.TG form builder. Remember to segment your audience to send the most relevant campaigns and deliver personalized experiences. Follow our guide on mailing list segmentation – though we’ve created it with email marketing in mind, you can apply the same tactics to WhatsApp marketing as well. 6. Design your communication WhatsApp messages have impressive open rates in comparison with other channels. However, if you offer irrelevant or poorly produced content, your marketing on this channel will be dead in the water. Start by pinpointing your main topics and the messages you want to deliver. Try not to limit yourself to only promotional messages; remember to entertain and educate your audience. Keep your communications short and sweet – people often check WhatsApp on the go and have no time to read long messages. Reinforce your messages with multimedia files, such as videos, animations, or pictures. Emoji are also appropriate in WhatsApp marketing. If you want to play around them, choose smiley faces or people rather than business-themed objects. Another point to consider is message frequency. If you bombard your readers with messages every hour, chances are it will make them annoyed with your brand. It is best to adhere to the commonly used practice of sending 5-10 messages weekly. 7. Deliver great customer service Most customers use messaging apps to get brand support. 59% of people believe they get responses faster via messengers, 50% find better advice and care in this communication channel. Here is the point where WhatsApp marketing comes in handy. WhatsApp allows your brand to get queries immediately and provide customers with real-time support. This feature becomes crucial, as long as 28% of customers expect to get help within an hour, and 18% anticipate an immediate response. Keeping such a pace seems arduous, but WhatsApp allows you to provide customer support round the clock. All you need is to employ a chatbot and feed it with typical questions and answers to them. Such an approach may help you cut customer support costs by 30%. To sum it up, creating a WhatsApp marketing strategy encompasses setting goals, exploring your audience, delivering great content, and maintaining good relationships with your customers. Some brands have mastered these techniques flawlessly. In the next part, we’ll delve into some examples and ideas for your WhatsApp marketing. 5 WhatsApp Marketing Ideas and Examples WhatsApp marketing is all about relationships with the audience and delivering value. However, there is space for some creativity in these conditions. Let’s take a once-over of WhatsApp campaigns from all sorts of businesses and get a dose of inspiration for your own brand promotions. Klook – transactional messages The online travel platform Klook decided to use WhatsApp for customer satisfaction and to increase retention. Thus, the company built its marketing strategy around updates and notifications about bookings. Klook kept its clientele's best interests at heart and needed to find the most convenient communication channel. As the company has an enormous audience in the Asia-Pacific region, the choice fell on WhatsApp – the app is widespread in this area. The travel platform invited its website and app visitors to subscribe to WhatsApp notifications – order updates and reminders. As a result, the opt-in rate for WhatsApp turned out to be 63% higher than for the Klook app’s push notifications. The customer retention rate grew by 40%. Netflix – personal recommendations The streaming giant, Netflix, knows a little something about keeping its users engaged with the service. The service offers personal recommendations in its mobile application. In 2017, the company decided to extend this practice to WhatsApp. Netflix launched this campaign in January 2017 in India – WhatsApp's biggest market. Users, who had both Netflix and WhatsApp installed on their smartphones, saw the offer to stay in touch through WhatsApp messenger. If a person clicked “I’m in,” they started to receive messages about their account and TV program and film suggestions. Half a year after Netflix offered the same opportunity for its users in the UK. The trick here was to keep interacting with customers even after they’ve canceled their Netflix subscription. New show announcements and reminders triggered recipients to resubscribe to the streaming platform. Agent Provocateur – profound counseling The upmarket lingerie brand, Agent Provocateur, decided to go a bit further with recommendations to customers. A couple of years ago, the company started its Ménage à Trois campaign dedicated to Christmas. Agent Provocateur offered couples to start a group chat with the brand assistant on WhatsApp. During the conversation, the company representative gave personal recommendations and facilitated the discussion of what the prospects wanted for Christmas. 31% of these conversations resulted in in-store visits and 61% converted into website traffic. The campaign was so successful that Agent Provocateur decided to make Whatsapp counseling a permanent service for VIP customers. Saffola – real-time help If you've tried any diet, you are probably familiar with the cravings for a slice of pizza or a cookie. The Indian healthcare brand, Saffola, decided to build its campaign around fighting this want for unhealthy food. To help people combat their harmful eating habits, Saffola crafted a WhatsApp chatbot. A user could send a message to this bot when they felt a longing for some comfort food. In turn, the chatbot tried to distract a person with pre-recorded positive reinforcements, puzzles, and even a rap song. The latter promoted Suffola’s new active slimming drink. Adidas – tackling audiences’ issues The sportswear brand, Adidas, used WhatsApp as a part of its new shoe promotion campaign. The brand decided to focus on a narrow audience – amateur football players – and help them tackle their specific issue. Football teams fairly often experience troubles with stuff. Some players may drop out at the last minute before a match, and there might be no replacement. Adidas offered to find a substitute through WhatsApp. All you need to do is send a message to a WhatsApp hotline and share essential information about the match. In return, Adidas will send a top-notch football player to your game. Although the campaign only lasted for six days and targeted a specific audience, it has delivered impressive results. In particular, Adidas got a lot of buzz in football media, retail websites, blogs, and so on. Some of these examples are simple yet effective, while others are difficult to recreate. However, they illustrate the main rules of successful marketing: listen to your audience and know their needs, provide value, and be creative. Want to learn more WhatsApp hacks? Read further. 5 WhatsApp Marketing Tips Create broadcast lists Use group chats Employ WhatsApp statuses Craft a product catalog Create a WhatsApp link We’ve unpacked quite a few tricks of building a WhatsApp marketing strategy. Now it’s time to explore some more specific techniques. Create broadcast lists In a nutshell, a broadcast list is a group of recipients gathered together. Сontacts can not see each other and receive your messages separately, which makes them similar to segments in your mailing lists. These peculiarities make broadcast lists the perfect feature for sending relevant campaigns. For instance, you can gather all your VIP customers in one list and send them exclusive offers or ask existing clients for referrals, and so on. Use this feature to retain and engage your audience. Use group chats This feature resembles the previous one at first sight, but there’s a difference between them. Unlike broadcast lists, group chats allow members to see each other and share their opinions with the whole group. So, group chats may come in handy if you want to encourage discussions between your customers. For instance, you may set up a group to warm up participants before some offline event or webinar. Another case is when your clients make purchasing decisions in groups. It’s a common practice for businesses with elaborate and expensive products, such as IT solutions, industrial equipment, and so on. Although consumer good sellers may benefit from this tool as well – remember the Agent Provocateur example. Employ WhatsApp statuses If you're familiar with Facebook or Instagram stories, WhatsApp statuses may ring a bell for you as well. This feature allows you to share text and multimedia files with all your contacts and receive their feedback. While publishing the update, you may also share it on Facebook. The status expires in 24 hours. In Instagram marketing, stories are one of the most effective tools, and WhatsApp statuses work well too. You can use them to share special offers, product updates, promo codes, and so on. For instance, you may set up a one-day flash sale for WhatsApp users only. Craft a product catalog In 2019, WhatsApp launched product catalogs that allow you to showcase your products. The feature has great potential – even Instagram launched the analogous tool called the Instagram shop. You can add up to 500 items to your WhatsApp product catalog. Your potential customers may browse through it and share links to some products or ask you questions about them. You may also send catalog items to WhatsApp users or share a link to the whole showcase anywhere online. Catalogs are extremely helpful for small businesses or aspiring entrepreneurs with no websites. Create a WhatsApp link It might be difficult for users to initiate conversations with brand on WhatsApp since they need to find your phone number, save it, and start a chat. Luckily, there's an awesome solution— A whatsApp link. You can create such a link and place it on your website, in chatbots, landing page, or add it to your email campaigns. To start communicating with your brand, a user only needs to click it, and they will see a pre-made message. With the LIKE.TG WhatsApp link generator, you can create such a link in several minutes and absolutely for free. WhatsApp marketing is a golden opportunity to reinforce your brand and build deep, long-lasting relationships with customers. To achieve better results, go beyond WhatsApp and master all the channels your customers prefer. Try Facebook and Telegram messages as well, and reinforce your marketing strategy with email and web push notifications campaigns. To get started with these channels, sign up with LIKE.TG.

A welcome email is the first email communication a company has with a prospect. It is often a part of onboarding emails that help users get acquainted with the brand. In this video, the LIKE.TG marketershares practicaltips and examples to follow while creating a welcome email. Check out new ideas right now! Welcome emails enable brands to set the foundation for the kind of cooperation they will have with their subscribers. Given that these emails are sent after purchase or upon subscribing to a company’s newsletter, many of these messages are read which, means that the impression they give the reader is what they will hold over time. According to an Invesp infographic, 74 percent of people look forward to receiving a welcome email after subscribing to a brand’s email list. So, to ensure that these emails get to customer inboxes as soon as possible, it makes sense to work with a reliable email marketing service.A good email marketing serviceoffers ready-made email templates, flexible email campaign builder, a bunch of useful features and authentication options for better email deliverability. Why are welcome emails important? Engages customers better Saves time Decreases spam complaints and unsubscribes Allows sending relevant campaigns Increases customer loyalty Gives options for segmentation Welcome email not only sets the tone for further cooperation with a customer but helps reach the following goals: Engages customers better Welcome emails have higher engagement levels compared to other types of emails. As such, they give a business the perfect opportunity to engage new subscribers and convince them to act. According to the infographic referenced above (Invesp), welcome emails have four times more opens and five times more clicks than other marketing emails. Moreover, these emails have a 50 percent open rate, thus making them 86 percent more effective than newsletters. Saves time Welcome emails are sent to new subscribers automatically. Hence, they keep marketers from having to connect with new leads manually, which is often a time-consuming task. With LIKE.TG Automation 360, you can set up a welcome email campaign once and let the service do the rest for you. Let's automate user onboarding! Give a warm welcome to each subscriber automatically. Make use of ready-made templates, personalization, and a free plan. Register and create a welcome email! Decreases spam complaints and unsubscribes Welcome emails introduce a brand to the customer. As such, the next time the business sends an email, the customer will be receptive to it. This will, in turn, reduce the chances ofsubscribers raising spam complaints or unsubscribing. Allows sending relevant campaigns Brands usually add the link to the Preference Center, where subscribers can choose the desired email frequency as well as the content to receive. This way, the brand can create different user segments to meet subscribers’ needs. Increases customer loyalty With the right welcome email campaigns, businesses forge lifelong relationships with customers. How so? These emails enable marketers to develop a sense of community in the recipient. For instance, an email with a message such as “Welcome to the club, Anne!” will make Anne feel like she belongs somewhere. In turn, she will feel loyal to the brand that sent her the message. Another way welcome emails foster customer loyalty is by providing readers with several opportunities to interact with a company. These emails give marketers a chance to add links to websites, blogs, and social media accounts related to their brand. Gives options for segmentation Welcome emails also enable businesses to make informed decisions that go a long way in boosting customer loyalty. Marketers can use these emails to collect useful data on leads. After that, they can use that information to precisely target their customers. And by providing them with a better experience, customersare more inclined to stay. How to Write a Welcome Email Introduce the business Give thanks Write an attention-grabbing subject line Set expectations Offer value upfront Personalize the message Write a relevant and clear call-to-action Share useful resources Get social Here are useful tips for writing welcome emails: Introduce the business. Marketers should use welcome emails to share more information about their business. It is necessary to include an easy-to-spot sender name in the email, as well. Give thanks. A marketer should write a “thank you” to show that they appreciate customers’ decision to subscribe to their messages. An image, suitable GIF, or a single line of text can achieve this. Write an attention-grabbing subject line. Craft a unique and clear subject line. To come up with an effective one, do several A/B tests to identify the one that generates the highest click-through and open rates. Set expectations. Provide information on the frequency customers will receive emails from the business. Besides, it’s a good practice to let customers set the email sending frequency. This way, you will have fewer unsubscribes and spam complaints. Offer value upfront. Do not overwhelm your customers with irrelevant marketing messages. Instead, focus on discounts, tips and tricks, and other valuable information that encourage them to purchase. Personalize the message. Personalized emails appeal to the target audience more than generic content. You can use LIKE.TG to send more targeted emails that yield higher open and click rates. Write a relevant and clear call-to-action (CTA). Create effective CTAs that guide the reader to the next step. However, do not confuse the audience with tons of CTAs in the email. Share useful resources. Provide links to relevant content and resources to get customers more engaged with the company. Videos, guides, blog posts, are some of the resources brands can share with their audiences. Get social. Link out to social channels related to your brand. Doing this will enable customers to connect with the business on other platforms such as Instagram, Facebook, and so forth. How to Send a Welcome Email with LIKE.TG You can either send a particular welcome email or a welcome email campaign as an automation flow. LIKE.TG provides users with Automation 360 to set up email sending in advance. Set conditions, goals, manage your mailing lists, and monitor efficiency to improve the strategy on the go. Follow this step-by-step guide to create and send a welcome email automatically with LIKE.TG. Welcome Email Examples Here is a welcome email from Airbnb. This message is sent to people who sign up on the platform as a means of introducing the service to them. National Geographic sets the expectations in the welcome email, offers top content, and collects the data for segmentation with the help of the section “Which best describes you?”. This welcome email from Bed Bath and Beyond informs readers about the discount and goes on to highlight other perks the subscriber will enjoy. Welcome Email Best Practices Here are some strategies that can help marketers make the most out of welcome emails: Send a welcome email right after subscription. Use these emails to set expectations. Provide options for further mailing list segmentation. Tell subscribers about the benefits of joining your mailing list. Personalize the messages in the welcome emails. Give a chance to set email preferences. Send a welcome email to develop relationships with the client. Make use of the tips provided and rely on a professional marketing platform! Send welcome email

Webinar marketing is a set of techniques aimed at promoting specific goods and services, improving brand awareness, entertaining and educating your audience with the help of webinars. Hosting webinars helps brands show their expertise in a certain field and nurture leads. Watch this video to get inspired by our webinar marketing tips! According to the Content Marketing Institute, 58% of marketers use webinars to promote their products and services. Let’s find out what makes webinars so popular. Why is webinar marketing important? Webinars retain viewer attention Webinars help you warm up leads quickly Webinars bring conversions Webinars generate leads Four factors prove webinar marketing can be a crucial piece of marketing strategy for some businesses. Here they are: Webinars retain viewer attention. Unlike advertisements, webinars are not intrusive at all. People willingly tune into your webinar to learn the knowledge you share. According to MakeSocialMediaSell, 40% of users watch webinars from start to finish. This allows you to take your time and sell the idea that your products and services can solve people’s problems. Webinars help you warm up leads quickly. Users who attend webinars are interested in the topics you plan to discuss. Perhaps, they are in the awareness stage of the buyer’s journey, which means they know about a problem, want to learn more about it, and find a fast solution. If you guide them through solving their issue, they are likely to remember your brand. Webinars bring conversions. While hosting a webinar, you can show your thorough expertise and prove how helpful your products or services are. Some people will be ready to order from you right after the webinar, especially if they need to quickly solve the problem. Webinars generate leads. You can use webinars as a lead magnet to turn in new subscribers and leads. To do that, you need to place a lead magnet on your website and tell people about the value you are going to share. If this value is significant enough for users to share their email addresses and other data, they will join your webinar and become leads. Let’s find out when it’s best to use webinars in your digital marketing strategy. When should I use webinars in marketing? When you know how to solve specific problems When you have exclusive knowledge to share When you need to teach users how to use your product When you want to get personal with your audience A webinar is a universal tool that businesses of any size or niche can utilize to their advantage. We’ve collected the four main reasons to think about using webinars in your marketing strategy. Here they are: When you know how to solve specific problems. It’s great to tell people how to cope with some issues, especially when your product is the best solution. Promoting your brand in a webinar is a piece of cake if you are sure that it carries value, and most importantly, solves attendees’ problems. You can host a webinar to effectively nurture leads in the early sales funnel stage. When you have exclusive knowledge to share. You can tell people about upcoming trends, share resources that have helped you become an expert, and help them become better by using your products. A webinar with a focus on providing knowledge won’t bring many direct sales, but it will help you establish trustworthy relationships with your audience, which opens the way for conversions in the future. When you need to teach users how to use your product. If your product is difficult to use or requires specific knowledge, it’s a great idea to use a webinar as a guide. For instance, if you run a chatbot platform, webinars are a good chance to show people how easy it is to create a chatbot with no coding skills. When you want to get personal with your audience. A webinar is a way to communicate with people directly. They can see who you are, how you talk, and what you think. In today’s communication between brands and the audience, it’s crucial to make your brand look as personable as possible. Webinars help you achieve that goal. If any of these reasons resonate with you, let’s learn how to create webinars. 7 Steps to Create a Webinar Find a topic Choose your team Choose a webinar format Organize webinar content Select a webinar hosting platform Set up your space and equipment Promote your webinar To create a webinar, you need to go through a few stages depending on your product’s qualities and your target audience. Here is a universal guide that is an outline for any webinar. Find a topic. It’s best to choose one topic to dive into deeply. As a starting point for your search, review content you’ve already produced, and find out which topics your audience engages with most. When you choose a webinar topic, think about frequently asked questions that your speaker’s experience can address during the webinar. Choose your team. The more complicated your topic is, the bigger team you may need to conduct your webinar. You may need a facilitator to create the content for your webinar, a presenter to deliver a webinar presentation, and an assistant to take care of technical issues, FAQs, and everything that the presenter will not have time to do. When you do your first webinar, you can accomplish the tasks of these three specialists by yourself. Choose a webinar format. The simplest option is to conduct an entire webinar with a single speaker. The webinar can also be an interview, a moderated discussion by various speakers, and a QA session. Pick the format that will help you deliver your message in the best and fullest way. Organize webinar content. Make sure the presentation that you are going to share is full of interesting visual materials and demonstrations. Plain text won’t do because it’s hard for users to focus on for a long time. It’s best to organize your text in lists and support it with relevant images and infographics on every slide. Select a webinar hosting platform. There are various solutions to host a webinar. The most popular one is Zoom. Its free plan allows you to create webinars with up to 100 participants, though the time is limited to 40 minutes. The paid plan for a 100-member audience without time limitations costs $149.90. You can also consider trying GoToWebinar, BigMarker, Adobe Connect, or WebEx. Set up your space and equipment. To succeed at conducting a webinar, you need to be calm and focused, especially if you are nervous speaking in public. Use a conference room or any other space without background noises. It’s best to use a broadband internet connection and a headset microphone to ensure a stable signal during the event. Promote your webinar. Use any digital marketing channels preferred by your audience to inform people about an upcoming webinar. We’ll cover this topic in more detail a bit later. After the webinar, you can follow-up the with attendees by sending exclusive discounts, quizzes, thank-you emails, etc. Let’s see how to promote your webinar online. How to Promote Your Webinar Email Marketing Social Media Chatbots The choice of promotion channels depends on the size of the audience you plan to attract to your event and your budget. There are plenty of free options to promote a webinar. Email Marketing Use emails to invite people to your webinar, send event reminders, and follow-up after the webinar with quizzes or a recording. This way you will provide your audience with a positive communication experience. Here’s an example of a webinar invitation email. It informs recipients about the webinar topic, tells the time and date, presents the speakers, and gives more details about the event. The message ends with a CTA leading to registration. With LIKE.TG, you can send up to 15,000 emails monthly to 500 subscribers for free and serve invitations, reminders, and follow-ups to your audience using automation. Social Media Post about your webinar on your Facebook page so that some members of your existing audience can join it. To attract precisely targeted leads to your webinars, run paid Facebook Ads. Facebook allows you to narrow your target audience down to San Francisco-based men interested in bodybuilding, aged between 18 and 40 y.o., which is a potential audience of 210 thousand people. This shows that you can tailor your webinar invitation to specific people using Facebook Ads. Chatbots Another way to promote your webinar is via chatbots on Facebook and Telegram. You can create a series of messages that will inform users about the webinar’s topic, date and time, answer all FAQs, and guide them towards registration. Here’s an example of a chatbot flow created with LIKE.TG. Messages are connected in a series, each one has options that move your conversation in different directions. This chatbot flow allows you to find out users’ intentions. In the end, the user can contact a manager who will already know why they are here based on the chatbot data. You can create up to 3 chatbots with LIKE.TG at no cost. Here’s a guide on creating chatbots. Let’s finish this guide with some actionable tips. 7 Best Practices to Create Killer Webinars Optimize for mobile Create an eye-catching title Pick an optimal date and time Set the right expectations Record your webinar Don’t be afraid to improvise Make your webinar interactive We’ve collected seven tips that will help you create exciting webinars. Here they are: Optimize for mobile. Make sure the text in your webinar presentation is large enough to be easily visible on mobile phones. That’s important because many people watch webinars from the comfort of their home, so they don’t necessarily use a laptop for that purpose. Create an eye-catching title. Your webinar's title should tell your audience about the topic, while also showing the value that is waiting for attendees. For example, the title “New Email Marketing Hacks to Try in 2020” clarifies the webinar is about email marketing and tells you what value to expect from attending this event. Pick an optimal date and time. According to SEJ, around half of attendees prefer to watch webinars on Wednesdays and Thursdays. Meanwhile, webinars that start at 11 am, 1 pm, and 2 pm gather more registrants than other hours. Set the right expectations. According to Medium, the average number of webinar attendees is 148 people. Don’t expect thousands of people to join your first webinar, otherwise, this experience may disappoint you. Record your webinar. You can use a webinar for lead nurturing. For instance, you can upload the entire video on YouTube and send it to those registrants who haven’t visited the event. You can also edit the most exciting content from a webinar into smaller videos and post them on social networks or write blog articles based on the webinar recording. Don’t be afraid to improvise. Your webinar needs to be human. It’s not a big deal if you make a few mistakes during your presentation. People’s engagement level depends on how emotional you are when conducting your speech. A bit of improvisation and appropriate humor is a great way to make your audience tune in and be trust you more. Make your webinar interactive. Choose a webinar platform that will allow your attendees to send messages in a chat. This way, your webinar won’t just be a monolog, but rather a vivid discussion from which you will learn a lot about your audience’s needs, pain points, and experience. Congratulations, now you know how to create professional webinars to bring value to your audience and improve your relationships. LIKE.TG can help you collect leads for your webinars, send reminders and updates, and continue communication after the webinar.

A webinar invitation email is an email sent to subscribers to invite them to a webinar. With LIKE.TG, you can send automated webinar invitation emails for free. Why is it important to send webinar invitation emails? Undoubtedly, webinars are a marketers friend. They can be a great source of traffic to your site, facilitate brand recognition, help maintain your online presence, teach potential clients how to make the most out of your product, and boost sales. Email is one of the best channels to reach these goals. Let’s check out some statistics about webinars and email marketing. The software and technology industry make up 29% of all the webinars produced. It’s no surprise, people don't want to spend hours investigating the technical side of things by themselves. 45% of brands use email as their main channel to promote a webinar. Choosing any paid promotion channel, you'll have to invest money and let's admit, you will never know for sure if your campaign has targeted the right people. While the situation with email promotion is completely different. Firstly, you can send it to speсific mailing list segments that are most likely to attend your webinar. Secondly, you can automate the entire process and avoid human error. And thirdly, you can choose a service like LIKE.TG that offers free tools. In addition, a professional email service allows marketers to schedule and automate sending webinar reminders without any technical skills required. How can I create a webinar invitation email to drive registrations? Choose the right segment Write a relevant subject line Add an eye-grabbing image Include all the details of the webinar Think of a webinar like a party, its quality depends on the people you invite. You won't have fun with people who have no idea why they were invited. Make sure you communicate with people that are interested in your brand. Let's move on to creating a webinar invitation email. Choose the right segment This choice depends on the topic you're going to cover. The more specific it is, the more you should focus on the mailing list. If a user just registered with your service, inviting them to a webinar for advanced clients looking for sophisticated solutions isn't the best idea. If you want to provide some of the basic information required for using your service, inviting beginners and fresh registrants is your best move. With an email service like LIKE.TG, you can easily segment your audience according to different criteria, or use ready-made segments. Follow this step-by-step guide. Write a relevant subject line Your subject line is your only chance to drive attention to your webinar since it's the first thing subscribers see in their inbox. Be straightforward — don't try to reinvent the wheel. Let subscribers know that you're inviting them to a webinar from the very first words. Include its topic into the subject line to increase the CTR. Lots of brands put [webinar] at the beginning of a subject line to drive user attention when scrolling down their inbox. In this email subject line, the brand states the topic and uses the preheader to support their subject and provide users with more information before they even open the email. Make sure that you send your webinar invitation email from a familiar sender. The best method is to use the name of the speaker or a person responsible for running webinars, and the company’s name. This way, you’ll have some credibility and trust, as well as more clicks. The example above demonstrates this. One more way to create an intriguing subject is to use personalization. Nothing unusual for email marketing, but personalization will make your email stand out in subscribers’ inbox. Add an eye-grabbing image An image is the first thing that drives user attention after opening your email. Remember that the image should relate to the topic of your webinar, so keep away from using stock images. Everything depends on your industry. You can use an image to demonstrate the intended result of your webinar — i.e. what your registrants are supposed to do, for example, a knitted sweater or a logo designed in Photoshop. Also, you can create an infographic with all the necessary data regarding your webinar. Yesware uses an image to explain the issues they’re going to cover, introduce the speakers, and tell recipients about the date and time of the webinar. Include all the details about your webinar Include the following aspects: Time, date, and duration. The topic and questions you’re going to cover. Speakers. If the speakers are well-known specialists, add their photos, mention their occupation and specialization. Value. You should answer the question “How will I benefit from watching this webinar?” Create a list of skills the users will obtain after watching your webinar. The link. Create an attractive CTA that will allow users to register for your webinar. Write something like “Register”, “Join the Webinar”, “Save my Seat”, or “Reserve my Spot.” This webinar invitation email sent by Litmus includes all the important details a user needs to attend their webinar. How to send a webinar invitation email with LIKE.TG With an intuitive drag and drop editor, you can create a webinar invitation email by dragging the necessary elements to your campaign. You can add text, pictures, buttons, videos and edit their design to your liking. If you have 500 or fewer subscribers on your mailing list, you can send them emails for free. Below you can see a webinar invitation email created with LIKE.TG. Follow this guide to create an email campaign. Read this article to send reminder emails with Automation 360. 5 Best Practices for Creating a Highly Converting Webinar Invitation Email Keep time zones in mind. Let users submit questions before the webinar. Send reminders. Send a recording of your webinar. Allow users to add your webinar to their Calendar. Now that you know how to design and send effective webinar invitation emails, we will share five best practices to help you create campaigns like a pro. Keep time zones in mind. You may have clients from all over the world, so it’s better to take care of all the technical side of things in advance. To let more users join you, convert time according to different time zones or add a link to your email suggesting the following “Convert to my time zone.” You can use some of the converters available. Let users submit questions before the webinar. If you’re going to cover some broad topics, allow users to think over their questions in advance. This way, you’ll discover the pain points of your clients and your speakers will have a chance to better prepare for the event. Add a link to your webinar invitation email and assign a person responsible for collecting any frequently asked questions. Send reminders. People are great procrastinators. They can be genuinely interested in your webinar but forget about it, especially if it was announced more than a week in advance. Send a series of three emails: a week before the event, a day before, and the day of. All you need is to use a marketing service like LIKE.TG to send email reminders automatically for free. Send a recording of your webinar. Of course, users will be more motivated to join an exclusive webinar but if your speakers are top-notch specialists in their field, you’d better record the webinar and send it to your loyal clients. Besides, you can use this recording as a lead magnet for your subscription form. Allow users to add your webinar to their Calendar. Provide this option right in your email campaign. Lots of people use Google Calendar to stay on top of important events so let them receive alerts and notifications on the platform they already use. Examples of Webinar Invitation Emails We’ve already shared some great examples of creating an effective webinar invitation email and want to grow this collection for your inspiration. In this email, SEJ clearly states the topic, time and date of the webinar as well as outlines the main discussion topics. Marketing land provides a link to learn more about their upcoming webinar and tells the registrants will receive a recording of the event. This way, they can significantly increase the number of registrations. In this webinar invitation email, PinPointe outlines what the speaker is going to talk about and motivates people to register by sending a Digital Marketing Transformation Framework flowchart to the attendees right after the event.

Website layout is an arrangement of page elements aimed to provide the best user experience. It determines the sequence in which visitors notice visual components and the objects they pay the most attention to. In the article, we define website layout elements and types. We explain how to design an effective layout and provide examples of websites that convert. Website Layout Elements According to CLIQUE, 94% of the first website impressions are design-related. Your layout should be well-defined and attractive to motivate visitors to stay on it for a long time. Study the main elements of the website and how they influence user experience below. Visual appearance. It takes about 50 milliseconds for users to form an opinion about your website. Your layout should be intuitive, simple, and good-looking to attract their attention. People need to understand what you sell at once. Make every page easy to scan and place elements according to a visual hierarchy. Navigation. 38% of consumers look at navigational links for the first time visiting a website. People can navigate the website using a heading menu, a footer, or call-to-actions. It is a good idea to add a “Back to Top” button and, in such a way, make searching more convenient. You can create a website map to organize all the content logically. Branding. A notable logo and your company’s name are required in a well-defined layout. Your website should raise visitors’ brand awareness and let them easily distinguish your business from others. You can do it by implementing the same design in your packaging, social media, site, offline location, and even the products. Also, choose a definite color palette, as 22% of consumers look for eye-catching colors when visiting a webpage for the first time. Images and videos. They can transmit your values, show products you sell, or provide helpful information about your brand. Be extremely attentive to the quality of the content, as 40% of consumers appreciate photos and images, and 21% believe that videos are the top visual elements in web design. Content. Organize data using a title, headings, and lists. It is critical to stick to the one tone of voice, so before you write content for your website, develop a style that will align with all your branding. Provide only useful data in an easy-to-understand form. Typography. What you write in your texts is vital, but how you write them is crucial too. Choose one or two readable fonts and use them in all your media accounts. It will let you increase brand awareness and recognition of your business. Web and mobile-friendly layout. According to Statista, mobile phones generate 54.4% of worldwide traffic, so optimizing your site for users of different devices is critical. We recommend designing your website according to UX principles to provide exceptionally positive user experiences. Also, it is essential to develop it according to SEO requirements, to reach the top places in search results. Speed optimization. Google states that the chance of a bounce increases by 32% when a page load time is 1-3 seconds, and by 90% it is up to 5 seconds. These statistics prove that speed optimization is critical. To make your website load faster, you should compress images, videos, and gifs. Also, you can move it to a better host, reduce the number of plugins, and use caching. White space. It helps focus viewers’ attention on the most important elements. White space is necessary to create more readable texts, connect different components of a website, develop a visual hierarchy and make the design more attractive. We recommend leaving some white space between every content element to make it easier to perceive. Now you understand the main website elements and how to apply them correctly. Let’s further discover the types of layouts you can use in your design. Types of Website Layout Single column layout Fullscreen image layout Horizontal stripe layout Z-pattern layout F-pattern layout Split screen layout Asymmetrical layout Card layout Magazine layout The choice of the most appealing layout is critical. It lets you make your website easy to use, focus visitors’ attention on the most important elements and convey your marketing message. Below we provide the top 10 popular layout types and some insights on how to use them effectively. Single column layout Single column layout is extremely widespread. It includes the content in one vertical column so viewers can scroll to discover more data. This layout looks well on both mobile and web screens. Designers often use it to place long-read blog posts. In such a case, divide the text into parts and add images, videos and gifs to make content easier to perceive. Fullscreen image layout Fullscreen image layout includes only one image and, sometimes, a slogan. Viewers can’t scroll it to find more information, as his type is supposed to depict the products instead of describing them. Fullscreen image layout lets you provide an amazing first impression, as 90% of the data that our brain processes are visual. However, it isn’t suitable for some websites, such as blogs, online magazines, stores and others where you need to place lots of content on. Horizontal stripe layout Horizontal stripe layout includes photos, videos, and illustrations that take up the whole screen. When users scroll through such websites, they see new full-screen images. You can add catchy slogans or short descriptions to provide more details. This layout lets you engage consumers and organize information into sections by creating pictures with various background colors. Z-pattern layout Z-pattern layout is based on people’s scanning behavior. Studies say that consumers perceive small pieces of information in a zigzag form. You should point out the most important data where viewers stop their focus. For instance, designers often place logos in the upper left corner, navigation menus on the top, and calls to action on the bottom of the page. You can mix text and images to engage consumers and make scanning easier. F-pattern layout F-pattern layout is also developed according to the viewers’ scanning behavior. People read huge pieces of data in an ‘F’ form. We recommend using this layout for long-read posts. Remember that consumers pay more attention to the text on the left side, so it is better to organize it using lists. Also, you can place a navigation menu, banners, or special offers above as consumers always notice elements on the top of the page. Split screen layout Split screen layout consists of two columns divided vertically in the center. It suits companies that sell two different products or offer two various types of content. Also, you can use it if you target two segments of the audience, e.g., men and women, teens and adults, etc. Split screen layout lets you find a balance but may seem boring. Avoid placing too much text, add images and animated details to make your website look more dynamic. Asymmetrical layout Asymmetrical layout is based on the split screen, but the parts are not equal. It lets you focus viewers’ attention on the most important pieces of content by adding them visual weight. To do so, use bright colors and make certain elements bigger than others. An asymmetrical layout helps make your web design more dynamic and engaging and allows people to scan pages faster. Card layout Card layout consists of several pieces of content organized in similar boxes. Each card usually includes a title, an image, and a few sentences of text. If viewers click on it, the browser leads them to a separate page describing this product. This layout suits content-heavy websites. To make it more interactive, you can add bite-sized previews. Pay attention to the white space between the cards, as the lack of it can negatively influence your site's readability. Magazine layout Magazine layout is necessary when you need to place lots of content on one page. It is based on a modular grid. You can place content in the columns and highlight vital information by adding visual weight. Prioritize data using titles and bright colors, make the most prominent pieces of content bigger and place them in the center of the page. Your layout should remain readable and add white space between elements to make it easier to scan. Once you choose the type of layout that suits your website the most, it is time to design it according to your needs. Discover how to do so in the next section. How to design an effective website layout? According to Review 42, 75% of people judge a company’s credibility based on its website. The choice and development of a user-friendly layout directly influence the number of conversions. Study how to design an effective website below. Set up your goals. The website layout triggers viewers to do certain actions, so you should create it according to your company’s aims. You may want to raise consumers’ brand awareness, inform them about something or sell your products. Note that layouts may vary from page to page based on your goals. Estimate the amount and the importance of the content you will place. The size of text, images, and videos determines the choice of a layout. You need to understand what content you need to focus users’ attention on to create a visual hierarchy and, at the same time, make all the elements look holistically together. Create wireframes. It will let you allocate space and prioritize the essential elements. Pay special attention to the white space and its distribution. 79% of consumers only scan pages, so you should make it easier to perceive the data. Note that your wireframe should fit all screen sizes, so it is critical to start from the smallest one, usually for mobile phones, and gradually enlarge it. Identify stylistics and create content. Then you should choose the color palette and determine the visual appearance of your website. The style should remain the same in all your media accounts and align with your branding. Use cutting-edge services for development. It may seem difficult to craft a website, but now there are plenty of services that can help you. Use LIKE.TG drag and drop builder to create a landing page or an online store without writing a line of code. You can insert multi-channel subscription widgets and add buttons and multiple links to social media accounts to optimize your website. Test the performance and optimize. A user-friendly design needs constant improvement to stay up to date. You can ask a few people to try your website and provide feedback. It is better to screen-record their actions to find and fix the problems immediately. Now you are almost ready to create the functional and aesthetic layout that converts. Continue reading to discover examples of effective websites and gain some ideas for future development. Examples of Website Layouts that Convert HubSpot states that 50% of users are sure that website design influences the overall brand. Tendencies are changing, but the basics of a converting layout remain the same. Study some examples to gain ideas for your web design. Shopify This ecommerce platform lets people launch brands and sell through their website. Designers created the free trial page based on a single-column layout. A few blocks include all the elements consumers consider before making a decision. Such a decision lets viewers study all the benefits and subscribe at once. RealSpace It is an architectural rendering and 3D animation service. Its design looks stylish and attractive and ideally fits the progressive and technologically-educated specialists they target. In the first screenshot, the design is based on a split-screen layout but is modified by placing the image in the center. The second screen is a grid of cards that lets you study more about solutions the company offers. This website has plenty of white space and amazing images which motivate viewers to continue searching and, perhaps, start using the service. Wise It is a service for transferring money. Designers took a Z-pattern layout as the basis for the website development. An ultimate advantage of its main page is that it includes a fees calculator and tips on platform usage. You can click on the CTAs to open the pages that describe the benefits in detail. Generally, the layout is easy to understand and very engaging. Congrats, now you know what the website layout is, its elements, and types. Use LIKE.TG builder to create an effective landing without hiring a designer. Promote it with our email, SMS and web push campaigns to attract and convert lots of clients.

A warm lead is a type of marketing lead that expresses interest in a brand but isn't ready to buy yet. These leads might have visited your website, subscribed to an email newsletter, followed you on social media, or submitted their contact information. etc. In this article, you'll find out the difference between cold, warm, and hot leads. You'll also learn how to prospect and convert them. The Difference Between Cold, Warm, and Hot Leads There are three types of sales leads in marketing: cold, warm, and hot leads. They represent a prospect's stages, from having an idea about the brand to becoming its customer. These leads have different intents, so you need to use different lead nurturing strategies to approach them correctly. But before, let's clarify the difference between the three types of leads. Cold leads are at the top of the sales funnel. They show no interest in a brand or might have never heard about it. They don't realize their need for a product. Cold leads ignore any reach attempts, such as email or phone calls. They've unlikely to purchase at this point. Brands need to put much effort into lead nurturing strategy to convert them into clients. Warm leads are in the middle of the sales funnel. They show interest in a brand. These leads know that a specific company can solve their particular problem. They realize their needs and desires. Warm leads interact with a brand somehow: sign up for an email newsletter, visit a website, share their contact information, follow a brand on social media, etc. They are not ready to buy yet since they're not sure about the brand's product or don't have a budget yet. You can convert them into a client easier than a cold lead. Still, you need to implement an effective lead nurturing strategy. Hot leads are the easiest to convert. These people are at the bottom of the sales funnel. They might have considered several companies, compared their offers and pricing, and know your competitive advantage pretty well. Hot leads are highly engaged and interact with the brand's emails, calls, and messages. They have both budget and authority to make a purchase. They don't require nurturing but need a final push to buy. Now that you know the specifics of each type of lead, we'll show you how to identify warm leads for your business. It will help you save time and use resources wisely. How to prospect a warm lead? To create an effective strategy that will help you convert warm leads into hot leads, you need to learn how to identify them. In this section, we’ll share several tips to categorize your prospects correctly. 1. Score leads Lead scoring allows you to develop high-performing strategies for working with cold, warm, and hot leads. With this method, you can rate your leads and divide them into several categories based on their behavior, personal information, customer journey stage, engagement on different platforms, etc. This data will enable you to analyze which strategies, approaches, and offers to choose to boost conversions. You’ll get to know the most promising leads and prospects who are not likely to convert. This way, you’ll save time and money on working only with an interested audience. To get started, you need to develop a lead scoring model. Assign points to leads for performing specific actions. For example, a prospect who has visited your site through the search engine is warmer than a lead who has received your email campaign because, in the first case, that was their desire to check out your website. So you can assign 10 points to those warm leads and give 5 points to those who received your email. Then, let’s consider leads who have opened your email. You can assign 10 points to those who have followed the link from it and give 5 points to leads who have just opened it. After that, determine the score ranges for your company. For example, leads with 0-20 points are considered cold ones. So they can either need much nurturing, or you can define them as not the best fit for your business and stop working with them. Leads with 21-50 points are considered warm leads needing some nurturing campaigns. Finally, leads with over 50 points are defined as hot leads ready to buy. After your lead scoring model is ready and the score ranges are set, think about how to engage each lead group. LIKE.TG provides Automation 360 system, which enables marketers to automate communication with subscribers, enhance a lead nurturing strategy, and visualize each sales pipeline stage. You can automate sending triggered emails based on subscribers’ actions without any technical skills. 2. Use a CRM A CRM system will help you keep track of all the interactions and touchpoints with your leads. Once a user subscribes to your email newsletter or adds an item to their shopping cart, they will be automatically added to the CRM system. Marketers can view their information here, including purchase history, the deal status, and a sales representative responsible for each deal. So you can easily monitor the card of every lead and make informed decisions. LIKE.TG provides a free CRM system to streamline sales. It allows users to manage all sales processes, collect and store customer data, and launch marketing campaigns from a single platform. Below is a customer card created in the LIKE.TG CRM. You can see all the information about a lead, the history of interactions, and the sales rep responsible. Leave comments and share access with your team members for better performance. 3. Segment your mailing list Email segmentation provides marketers with lots of benefits. First, it allows you to divide your subscribers into groups based on their common characteristics. You can group them by age, gender, occupation, country, preferences, etc. You can even segment users based on their interaction with your email. Hence, you can identify the most engaged subscribers who are your warm leads and send relevant campaigns to this group. Secondly, segmentation enables you to improve your email open rate and CTR because people appreciate brands providing individual offers. Finally, segmented email campaigns improve your sender's reputation. As a result, your delivery rate will increase. With LIKE.TG, you can segment subscribers based on their personal information and how they have interacted with your previous campaigns. Alternatively, you can use ready segments formed automatically based on the activity of your subscribers. To segment your list, you need to enable segmentation after choosing the necessary mailing list and select the criteria. Follow a step-by-step guide to email segmentation. Now that you know how to prospect warm leads, it’s time to learn how to move them down the sales funnel effectively. How to convert a warm lead? To turn a warm lead into a paying customer, you need to have a well-planned strategy and act quickly. We recommend you use a professional marketing platform to automate the process. Follow the five tips below. Respond quickly. 44%millenials expect brands to respond to them on social media within an hour or less. A competitive environment allows consumers to choose a brand for which customer care is the top priority. So if you fail to respond to users quickly, you may lose a client. Automate lead nurturing. Lead nurturing means putting efforts to inform, educate and demonstrate how leads will benefit if choose your brand. Nurturing every lead manually is time-consuming and may not pay off in the end. With LIKE.TG Automation 360, you can automate communication with consumers via several channels. You can manage email, SMS, web push, and Viber campaigns, Facebook Messenger, Instagram, Telegram, and WhatsApp chatbots. Address the possible objections. Before buying from a new brand, customers may be concerned about sizes, product packaging, exchange, and return of the goods. Think about these objections in advance to help a client right away. Speak to your customer care and sales departments about the most frequent queries and users’ issues. Create a list of them and consider how you can eliminate them. For example, with LIKE.TG, you can add a live chat to your website or a chatbot to Instagram, Facebook Messenger, WhatsApp, Viber, and Telegram. LIKE.TG provides a free chatbot builder that requires no coding skills. You can answer users’ FAQs automatically via a chatbot according to a pre-defined scenario. This way, you’ll reduce the workload of your customer care and sales departments and boost sales. Show your testimonials, reviews, and case studies. Buying from a new brand may be a stressful decision. That’s why many users look for reviews from other customers before purchasing. Consider demonstrating your clients’ testimonials on your product cards and social media. You can also share them via a chatbot. It will save your leads’ time and act as social proof. Provide individual offers. Very often, users add products to their shopping carts and never return to make an order. Something may distract them, or they still have doubts and can’t make this purchase decision. Encourage them to buy with a personal discount. You can automatically send an abandoned cart email with LIKE.TG and offer users a time-limited discount on products from their carts. This way, you’ll create urgency and increase your chances of closing a deal. Congrats, now you know how to identify a warm lead and convert him into a customer. Take advantage of the LIKE.TG marketing platform to build long-lasting relationships with clients and blow up sales.

A warm lead is a type of marketing lead that expresses interest in a brand but isn't ready to buy yet. These leads might have visited your website, subscribed to an email newsletter, followed you on social media, or submitted their contact information. etc. In this article, you'll find out the difference between cold, warm, and hot leads. You'll also learn how to prospect and convert them. The Difference Between Cold, Warm, and Hot Leads There are three types of sales leads in marketing: cold, warm, and hot leads. They represent a prospect's stages, from having an idea about the brand to becoming its customer. These leads have different intents, so you need to use different lead nurturing strategies to approach them correctly. But before, let's clarify the difference between the three types of leads. Cold leads are at the top of the sales funnel. They show no interest in a brand or might have never heard about it. They don't realize their need for a product. Cold leads ignore any reach attempts, such as email or phone calls. They've unlikely to purchase at this point. Brands need to put much effort into lead nurturing strategy to convert them into clients. Warm leads are in the middle of the sales funnel. They show interest in a brand. These leads know that a specific company can solve their particular problem. They realize their needs and desires. Warm leads interact with a brand somehow: sign up for an email newsletter, visit a website, share their contact information, follow a brand on social media, etc. They are not ready to buy yet since they're not sure about the brand's product or don't have a budget yet. You can convert them into a client easier than a cold lead. Still, you need to implement an effective lead nurturing strategy. Hot leads are the easiest to convert. These people are at the bottom of the sales funnel. They might have considered several companies, compared their offers and pricing, and know your competitive advantage pretty well. Hot leads are highly engaged and interact with the brand's emails, calls, and messages. They have both budget and authority to make a purchase. They don't require nurturing but need a final push to buy. Now that you know the specifics of each type of lead, we'll show you how to identify warm leads for your business. It will help you save time and use resources wisely. How to prospect a warm lead? To create an effective strategy that will help you convert warm leads into hot leads, you need to learn how to identify them. In this section, we’ll share several tips to categorize your prospects correctly. 1. Score leads Lead scoring allows you to develop high-performing strategies for working with cold, warm, and hot leads. With this method, you can rate your leads and divide them into several categories based on their behavior, personal information, customer journey stage, engagement on different platforms, etc. This data will enable you to analyze which strategies, approaches, and offers to choose to boost conversions. You’ll get to know the most promising leads and prospects who are not likely to convert. This way, you’ll save time and money on working only with an interested audience. To get started, you need to develop a lead scoring model. Assign points to leads for performing specific actions. For example, a prospect who has visited your site through the search engine is warmer than a lead who has received your email campaign because, in the first case, that was their desire to check out your website. So you can assign 10 points to those warm leads and give 5 points to those who received your email. Then, let’s consider leads who have opened your email. You can assign 10 points to those who have followed the link from it and give 5 points to leads who have just opened it. After that, determine the score ranges for your company. For example, leads with 0-20 points are considered cold ones. So they can either need much nurturing, or you can define them as not the best fit for your business and stop working with them. Leads with 21-50 points are considered warm leads needing some nurturing campaigns. Finally, leads with over 50 points are defined as hot leads ready to buy. After your lead scoring model is ready and the score ranges are set, think about how to engage each lead group. LIKE.TG provides Automation 360 system, which enables marketers to automate communication with subscribers, enhance a lead nurturing strategy, and visualize each sales pipeline stage. You can automate sending triggered emails based on subscribers’ actions without any technical skills. 2. Use a CRM A CRM system will help you keep track of all the interactions and touchpoints with your leads. Once a user subscribes to your email newsletter or adds an item to their shopping cart, they will be automatically added to the CRM system. Marketers can view their information here, including purchase history, the deal status, and a sales representative responsible for each deal. So you can easily monitor the card of every lead and make informed decisions. LIKE.TG provides a free CRM system to streamline sales. It allows users to manage all sales processes, collect and store customer data, and launch marketing campaigns from a single platform. Below is a customer card created in the LIKE.TG CRM. You can see all the information about a lead, the history of interactions, and the sales rep responsible. Leave comments and share access with your team members for better performance. 3. Segment your mailing list Email segmentation provides marketers with lots of benefits. First, it allows you to divide your subscribers into groups based on their common characteristics. You can group them by age, gender, occupation, country, preferences, etc. You can even segment users based on their interaction with your email. Hence, you can identify the most engaged subscribers who are your warm leads and send relevant campaigns to this group. Secondly, segmentation enables you to improve your email open rate and CTR because people appreciate brands providing individual offers. Finally, segmented email campaigns improve your sender's reputation. As a result, your delivery rate will increase. With LIKE.TG, you can segment subscribers based on their personal information and how they have interacted with your previous campaigns. Alternatively, you can use ready segments formed automatically based on the activity of your subscribers. To segment your list, you need to enable segmentation after choosing the necessary mailing list and select the criteria. Follow a step-by-step guide to email segmentation. Now that you know how to prospect warm leads, it’s time to learn how to move them down the sales funnel effectively. How to convert a warm lead? To turn a warm lead into a paying customer, you need to have a well-planned strategy and act quickly. We recommend you use a professional marketing platform to automate the process. Follow the five tips below. Respond quickly. 44%millenials expect brands to respond to them on social media within an hour or less. A competitive environment allows consumers to choose a brand for which customer care is the top priority. So if you fail to respond to users quickly, you may lose a client. Automate lead nurturing. Lead nurturing means putting efforts to inform, educate and demonstrate how leads will benefit if choose your brand. Nurturing every lead manually is time-consuming and may not pay off in the end. With LIKE.TG Automation 360, you can automate communication with consumers via several channels. You can manage email, SMS, web push, and Viber campaigns, Facebook Messenger, Instagram, Telegram, and WhatsApp chatbots. Address the possible objections. Before buying from a new brand, customers may be concerned about sizes, product packaging, exchange, and return of the goods. Think about these objections in advance to help a client right away. Speak to your customer care and sales departments about the most frequent queries and users’ issues. Create a list of them and consider how you can eliminate them. For example, with LIKE.TG, you can add a live chat to your website or a chatbot to Instagram, Facebook Messenger, WhatsApp, Viber, and Telegram. LIKE.TG provides a free chatbot builder that requires no coding skills. You can answer users’ FAQs automatically via a chatbot according to a pre-defined scenario. This way, you’ll reduce the workload of your customer care and sales departments and boost sales. Show your testimonials, reviews, and case studies. Buying from a new brand may be a stressful decision. That’s why many users look for reviews from other customers before purchasing. Consider demonstrating your clients’ testimonials on your product cards and social media. You can also share them via a chatbot. It will save your leads’ time and act as social proof. Provide individual offers. Very often, users add products to their shopping carts and never return to make an order. Something may distract them, or they still have doubts and can’t make this purchase decision. Encourage them to buy with a personal discount. You can automatically send an abandoned cart email with LIKE.TG and offer users a time-limited discount on products from their carts. This way, you’ll create urgency and increase your chances of closing a deal. Congrats, now you know how to identify a warm lead and convert him into a customer. Take advantage of the LIKE.TG marketing platform to build long-lasting relationships with clients and blow up sales.

Video marketing is the way to promote products and services, raise brand awareness, and increase engagement by using video materials. In the article, we explain why video marketing is effective and how to build a successful strategy, provide its statistics, benefits, and types, give effective video marketing ideas, and examples. Why is video marketing effective? Video content has become a trend in the recent few years. More and more businesses start to produce videos to increase customer engagement. We explain why they are so effective in this section. Firstly, videos drive engagement on social media. They are more popular than any other type of content, such as photos, texts, etc. In the recent study by Biteable, video content got 480% more clicks, was 497% cheaper per click, and cost 280% less per lead. Secondly, according to HubSpot Research, more than 50% of customers want to see videos from brands more than any other type of content. People watch videos to discover the best-selling products and their features. Potential clients want to know how the product works and how to use it. Consequently, video is the best type of content to help people make buying decisions. Thirdly, compared with the effectiveness of videos, their production now is relatively cheap. Some brands create videos using only smartphones. To sum up, we can say that video is one of the most cost-effective types of content nowadays. We provide some statistics and prove this statement in the next section. Video Marketing Statistics To calculate the effectiveness of every content type, marketers analyze lots of metrics. Below are the most up-to-date statistics for 2021 for you to go into 2022 with the most relevant content. According to the study of Lemonlight: 99% of users enjoy watching videos from brands online; 94% of people stated that watching a video has helped them to make a buying decision; 70% of respondents share 1-4 videos every month across different marketing channels; If users had to choose one social media to distribute videos, 26% would choose LinkedIn, 25% — Facebook, and 24% — YouTube; Also, 98% of marketers stated that video would play an important role in the next years, and 81% of them are going to include videos in their marketing strategy; There was also research by Wyzowl in which marketers has found that: 78 % of marketers say videos have directly helped increase sales, and 86 % also say that videos increased traffic to their website; YouTube was the most popular platform for marketers to post videos, the second one was Facebook, and the third one — LinkedIn; video content consumption will increase to 240 exabytes every month in 2022. A trend on using video marketing will increase in the next future years. Discover its 5 powerful benefits in the next section. 5 Powerful Benefits of Video Marketing Lemonlight states that 99% of respondents enjoy watching video content from brands online so using video marketing to promote your product may grow your revenue significantly. We explain why it is so and provide the benefits of video marketing in this section. It helps customers make buying decisions. Market research is an important part of the customer journey. According to HubSpot, 97% of users say that video helps them increase user understanding of a certain product. Animoto Blog discovered that 64% of customers are more likely to buy after watching a video. It helps rank higher in search and attract more traffic. The amount of time that people spend on your website influences ranking on the search engine results. According to Forbes, internet users spend 88% more time on websites that contain video. Moreover, websites with video content are 50 times more likely to reach the first page in Google, states Forrester. Additionally, video helps increase organic traffic from SERPs by 157%. It allows you to reach the decision-makers. Forbes states that 75% of managers watch videos connected with their work every week, and 54% of senior executives share them with their colleagues. Additionally, according to the Seattle web search, 59% of them prefer video over text and pictures content if they have a choice. It increases the effectiveness of your email campaigns. ToolBox states that you can increase click rates up to 300% by adding videos to your emails. Use the word video in the subject line to raise open rates by 19%, click-through rates by 65%, and reduce unsubscribes by 26%, states Animoto Blog. If you are looking for the cutting-edge service for your successful email campaigns, LIKE.TG provides an amazing range of opportunities. Moreover, you can send up to 15,000 emails for free. It helps grow revenue. According to HubSpot, companies that use video marketing are growing revenue 49% faster from year to year. Customers are 27.4 times more likely to click-through online video in the ad than through the standard banner, states MyCustomer. Additionally, 74% of B2B marketers are sure that video converts leads better than any other type of content, states Instapage blog. Now you know the main benefits of video marketing. Let’s go further and highlight the most important types of video marketing. 5 Types of Video Marketing You can find many typologies of video marketing on the Internet. However, most of them are quite difficult to understand. Below we provide 6 types of video marketing that are easy to use for different businesses. Commercials. The main aim of such videos is to attract attention to a certain product, highlight its best features and persuade people to buy it. Commercials are usually short, attention-grabbing, and easy to remember. They concentrate on a few competitive advantages of the product and finish with a strong call to action. Some of such videos are called ‘spots’. Their peculiarity is that they tell the story within a relatively short time and suit any platform. Social media videos. Businesses create them to publish on social media platforms, such as Instagram, Facebook, Twitter, TikTok, Linkedln, etc. Their aims can be different: to sell a certain product by using targeted advertising; to increase brand engagement; to raise brand awareness among potential customers; etc. Such videos are also short and dynamic. Note that every platform has certain peculiarities, so it might be good to discover more about them before starting video production. Company culture videos. This video aims to promote your brand, increase people’s loyalty or attract potential employees. This type includes behind-the-scenes videos, videos about the company’s values, documentaries about the brand, reviews from current employees about work in the company, etc. Explainer videos. If you have a complex product, it might be a good idea to describe its features with a video. Brands typically use them to build trust with the audience and establish themselves as the experts in the sphere. You can make such videos short and engaging, and place them on your company’s website to increase the time users spend on it. Testimonials. Such videos show past or current satisfied customers talking about their positive experience using your product or service. According to Zendesk Blog, 90% of users state that online reviews influence their buying decisions. Testimonials can help you push people from the consideration stage to buying. Moreover, it is a great way to show current customers how you appreciate them. You can also place them on your website or use these videos to promote your brand on social media. Now you know the main video types and are ready to choose the best ones for your business. In the next, section we provide some ideas to make your video marketing more effective. 7 Effective Video Marketing Ideas There is a huge competition between companies that use video marketing nowadays. Below we provide 7 effective ideas to become the best in the market. Develop a posting schedule. It is vital to post videos regularly to increase brand engagement. Think about how often you will do it before the production. You may decide to break one video into a few parts or create a series on a certain topic. Use storytelling. It is essential on social media because people use these platforms to entertain, not to buy something. To encourage users to watch your content, you can tell stories that will be exciting and interesting for the target audience. Include calls to action. If you want to persuade people to do something, tell them about it. Conversion Rate Overview research stated that calls to action have an average conversion rate of 11.04%. Note that mid-roll CTAs have the highest conversion rate — 16.95%, compared with post-roll ones that have 10.98%. Encourage people to post UGC content. You may provide a discount or a pleasant gift for posting videos with your product. Share UGC content on your social media to build trust with potential customers and increase the brand loyalty of existing ones. Use SEO optimization. To reach the top positions in the search, include keywords in the title and description. Use tags to help your content appear in recommendations and related videos. You may also add links to your website and other social media to attract people to the other brand’s social media platforms. Think about video promotion. Cover more audiences using different ways of advertising. You can collaborate with the influencers or use targeted advertising on Facebook — the strategy depends only on the peculiarities of your product. Analyze metrics. Nowadays, most platforms give the opportunity to analyze the performance of your videos. To discover the most popular topics and video types, check analytics regularly. Note that the metrics you use should match the goals. For example, if you want to increase brand awareness, the main metric will be users reached, and if you want to promote your products, the main metric will be revenue. These ideas can help you attract more customers and promote your business. However, you need a well-defined video marketing strategy to maintain good results. We explain how to create it in the next section. How to build a video marketing strategy? Video marketing strategy can help you stand out from your competitors and provide only high-quality content that transmits your brand personality. Below there are simple steps to develop a strong strategy. Define your goals. The first step in your marketing strategy will be defining the main goal of your videos. Decide whether you want to attract new customers, engage existing ones, increase brand awareness or persuade people on a decision stage to buy your products. The methods and techniques you will use are directly related to the goal. Analyze your target audience and competitors. Describe your ideal potential customers, their needs, pains, and interests. Figure out the platforms they use and video types they are interested in to concentrate on them. Then find your direct and indirect competitors, watch video content they produce, and highlight the advantages and disadvantages of each one. Combine all pros into your strategy to produce the best videos. Include brand’s personality. Ideally, your company should have a brand platform describing such peculiarities of your company as tone of voice, visual language, brand’s philosophy, etc. Think about the ways to transmit all these elements in your future videos. Show that your brand and its products are special. Develop your story. To persuade people to buy, you should explain why they need your product. Keep it in mind while creating the scenario for your future videos. If you want to use storytelling, highlight the main characters that will align with your target audience, conflict to transmit customer pains, and resolution — how your product solves the problems. Create videos and post them. Collaborate with professional production, creator, or just film video on your own. Concentrate on the quality of the picture and sound. Then mount videos and add some effects on post-production. When everything is ready, post the created content. Engaging videos can boost your company in the market. In the next section, we provide some inspiring examples to help you produce creative and attention-grabbing content. 4 Examples of Video Marketing These videos impressed viewers and became amazing examples of unusual video marketing. Watch and read why they are so effective below. Reebok: 25,915 Days This video is aimed to show how short our life is. We see running women and the numbers in the background. The final scene shows the room full of newborn babies. We see the message saying “25,915 days in the life of the average human”, and understand that all those numbers were the days left to those women. It helps us feel the transience of life, motivates us to act, value what we have, and choose the best things right now. Dove: Real Beauty Sketches Dove describes another important topic: people’s perception and beauty standards. The company asked a few women to describe their faces for the artist to paint without seeing them. Then the same artist painted the same women based on descriptions provided by other people. Obviously, the two pictures of each person were different. Moreover, the second ones were much prettier. Dove showed that we are our worst critics, and it is vital to work on our self-esteem. Budweiser: Someone Waits for you at Home This video describes the story of a man who went to drink beer with his friend and left the dog at home. He stated that he would come back soon, but the dog did not wait for the owner. The viewers might suppose that something happened. The next day the man returned and said that he decided not to drive home after drinking the previous night. We understand that nothing bad happened because that man made the right decision, and see how one decision can change a life. Congrats, now you know why video marketing is so effective and its benefits. You can build a video marketing strategy, produce different types of videos and make them engaging with our ideas. Use all this information to promote your brand and boost it on the market.

The web-version of an email is a feature that mailing services offer. It offers recipientsthe ability to open an HTML version of the email and view it as a webpage if it does not display correctly. The web versionis often used for sharing the email in social networks.

Vlogging is a type of blogging that involves brands and individuals creating videos to share their experiences, thoughts, expertise, or daily activities with their target audience. Vloggers use a camera or smartphone to record themselves, discuss various topics people are interested in, provide travel tips, review products or services, or let people see their daily lives. By uploading videos to video-sharing platforms like YouTube, brands and individuals can establish brand awareness, boost engagement, increase revenue, etc. In this article, we’ll unveil why you should start vlogging and how to make money from it. We’ll also provide you with a guide on starting and promoting your vlog. Why should you start a vlog? According to statistics, 44% of internet users watch vlogs every month. This makes vlogging one of the channels that allow brands to reach a wide audience and promote their products effectively. Moreover, Statista mentions that the most active vlog viewers are between 16 and 24 years old and are likely to make purchases if interested. There are even more reasons for starting vlogging; we’ll cover them below. Establish awareness. When creating a vlog for your brand, you can communicate your brand's personality, values, and expertise in a way that encourages customers to engage and interact. Consistently sharing valuable and entertaining videos enables you to draw attention and establish brand visibility. Engage with your target audience. Creating video content allows you to connect with each viewer. If you share behind-the-scenes, makeup tutorials, product reviews, travel tips, and industry insights through your vlog, you can interactively engage with your audience, encouraging them to buy your products and watch videos once they are released. Share expertise. Vlogging is a great way to share your knowledge, skills, and expertise in a specific industry. By adding educational videos with insights, experience, and tips, you can position your company as a trusted source of information and catch customers’ eyes with your solutions to their problems. Boost traffic and engagement. Since videos are often shared between friends, they help you boost traffic to your site, social media platforms, and other online sources. When the vlog is optimized for search engines and often promoted on social media, you can boost customer engagement, attract and generate prospects, and ultimately increase your company's sales. Stay competitive. Since video content continues to gain popularity among individuals and brands, brands having vlogs can have a competitive advantage in their niche. With a strong online presence on YouTube, you can become a trusted source of information and an expert in your field and, as a result, stay top-of-mind with your viewers. Now that you have some reasons to start your vlog, it’s time to proceed to the next section to find out how you can monetize your vlog. How to make money vlogging? Having a devoted audience of viewers and various monetization approaches can help you make money not only from selling your products but also from ads, sponsored content, and many other strategies. You can find more information on those in this section below. Incorporate ads. You can monetize your vlog through advertising. If you have a well-established vlog, consider joining YouTube's Partner Program to add ads to your videos. The sum of money you earn will depend on ad impressions, clicks, and viewer engagement. Create sponsored content. Having a good vlog opens new possibilities, including creating sponsored content. You can collaborate with companies and create sponsored content for them, featuring products or services for a specific compensation. There are various forms of content you can share such as product reviews, tutorials, brand integrations, or others. Consider affiliate marketing. Affiliate marketing is one more way of earning commissions from products and service promotion. It can be presented in the form of affiliate links featured in video descriptions or sites. When customers use these links for purchasing, you’ll get a percentage from sales. However, be transparent with your viewers and disclose affiliate relationships to maintain trust. Incorporate paid memberships. You can make money vlogging by incorporating paid memberships or subscription-based services to your viewers. For instance, you can add some exclusive video content, behind-the-scenes, early access, or access to private communities. If you use platforms like Patreon or YouTube can ensure this monetization feature. Look for brand partnerships and collaborations. Consider partnering with brands for some special events, activations, or partnerships. For example, you can organize and promote brand-sponsored events, participate in influencer campaigns, or create co-branded content. Now that you know how to make money vlogging, it’s time to proceed to the guide on starting your vlog. How to start vlogging? When starting a vlog, you should complete several steps to succeed. To simplify this process, we’ve compiled a short guide consisting of the most crucial ones. So let’s dive in. Identify your industry and target audience. First, consider the expertise, knowledge, and skills you have to share with a large audience and bring value to them. Then, consider your interests and passions so you can focus on something you like doing in your vlog. Finally, you need to identify your target audience and understand their demographics, interests, and preferences so that you can create content that resonates with their needs and problems. Select a platform. The second step involves finding the best platform for displaying your video content. Consider using YouTube, Vimeo, and social networks like Instagram and Facebook. To identify the perfect match, pay attention to the features each platform offers and the audience demographics they cover to define the best solution aligning with your content and business objectives. Outline your content. Gather your team and try brainstorming to find vlog topics relevant to your industry and audience preferences. Besides, you need to create a content calendar. It’ll help you organize your ideas and create a schedule for video releases. Moreover, think of the format and style of your vlogs. Purchase the necessary vlogging equipment. Get ready with the needed equipment for your vlog, such as a high-quality camera, microphone, tripod, and lighting. When searching for equipment, consider such aspects as your budget and technical requirements. Make sure that you have specialists who can edit your videos or learn how to do it. You should explore video editing platforms like Adobe Premiere Pro, Final Cut Pro, and iMovie. You need to discover editing techniques like cutting, trimming, adding transitions, overlays, and text, making your videos look more professional. Create valuable video content. Your content should be useful and engaging, encouraging viewers to come back. Make sure that your videos are authentic and relevant, allowing you to establish connections with viewers. You can use various storytelling techniques, visuals, and editing styles to make your videos interactive. Work on your channel. Consider focusing on your channel to reflect your brand identity. You should think of a channel name, logo, and banner, communicating the main idea of your vlog and showing your brand personality. When doing it, write an engaging channel description using relevant keywords. It will help you create an optimized channel for search engines. Organize your videos into playlists, allowing viewers to navigate your channel easily. Promote your vlog. Consider promoting your vlog through the available channels, including social media networks, forums, and communities related to your industry. To increase your reach, partner with influencers related to your industry. When viewers show activity under your videos, respond to their comments, ask for feedback, and encourage them to share your channel with others. Assess and improve. Once you add videos to your channel, you should monitor your vlog’s performance using analytics tools available within the platform you choose for sharing. Monitor metrics, including views, watch time, engagement, and subscriber growth, to evaluate each video's success. Consider using insights to improve your content strategy, implement new ideas, and improve the quality of your videos. Now that you have some essential steps for starting your vlog, it’s time to promote it. In the next section, we’ll uncover some effective tips. How to promote a vlog? Effective promotion of a vlog implies accurate planning, combining various channels, using paid ads, and many more techniques. We’ll discuss some more tips below. Make your vlog visible to search engines. Consider adding relevant keywords in your video titles, descriptions, and tags so that viewers can find your videos easily. It will result in high organic traffic to your channel. You should research popular search terms in your industry and add them to improve discoverability. Add eye-grabbing thumbnails. Your thumbnails should be eye-catching, capturing attention and representing your content. Make sure you use high-quality images, bold text, and vibrant colors to encourage clicks. Share your content on social media networks. To improve your vlog visibility and reach, consider promoting your vlogs across various social media, including YouTube, Facebook, Instagram, Twitter, LinkedIn, and TikTok. Gather with your team to develop an effective promotion strategy for each channel. You can use all the available features, like hashtags and mentions. Interact with your viewers. Respond to comments, messages, and feedback to engage with your audience. This will help you establish trusting relationships with your viewers and make them loyal to your brand. If you want better visibility and reach, encourage likes, shares, and comments. Consider partnership with other vloggers. You should collaborate with vloggers and opinion leaders related to your industry to cross-promote each other's content and reach a larger audience. Consider creating joint videos, guest appearances, or shoutouts to introduce your vlog to new followers and improve exposure. Use a bulk email solution. You can promote your vlog through one of the most effective channels — email campaigns. Consider building a mailing list of subscribers and sending them updates, announcements, and links to your newest videos. For better efficiency, use a special bulk email service like LIKE.TG. It will help you send relevant personalized email campaigns containing valuable information resonating with viewers’ needs. Run paid advertising campaigns. Allocate resources to paid advertising campaigns on Google Ads, YouTube Ads, Facebook Ads, or Instagram Ads to reach your target audience with your vlog. Consider implementing demographic targeting, interest targeting, and retargeting to communicate your message to viewers who are interested in your topics. Promote your vlog during events. By participating in industry events, conferences, meetups, and networking events, you can effectively promote your vlog and reach potential viewers and sponsors. You can prepare business cards and promotional materials so that new subscribers can find you online. Organize giveaways. Giveaways, contests, or challenges are excellent incentives, encouraging followers to engage with your videos, subscribe, and share your content with their friends. Provide rewards, exclusive offers, and prizes to participants, encouraging word-of-mouth promotion. Promote your vlog through forums and communities. Consider joining online communities and forums in your industry and participating in conversations. Share your vlog when it’s appropriate and relevant to provide value and attract new viewers. Congrats! Now that you know some reasons to start vlogging and have some effective recommendations on how to do it and monetize your efforts, consider registering in LIKE.TG for more successful and fast vlog promotion.

Video advertising is a marketing strategy that involves creatinga short and informative video that promotes a product andis played before, during, or after the main video. It helps tella story, improve sales volume, create buzz, convey information concisely and captivatingly, and reach a wider audience. In this article, we’ll unveil the reasons to use video advertising, its benefits, types, and examples. We’ll also cover how to create a compelling video ad for your business. 11 Reasons Why You Should Use Video Advertising Video advertising is an effective marketing approach that helps brands improve their business performance. Marketers admit that promotional videos help increase awareness, communicate with their target audience, and build trust with prospective customers. 69% of users prefer video over othercontent formatswhen learning about a new product. That’s why, according to Biteable, 60% of companies create promotional videos since theybelieve themto be effective.Multiple reasons explain why such alarge percentage of businesses consider videos their promotional material. These reasons include: increasednumber of social media shares; high level of visibility; wide international audience; boostedconversionsand sales volume; enhanced ROI; improved trust and credibility; betterrankingin Google search results; excellentorganic traffic; better mobile user engagement; great click-through rate. Now that you know the reasons to consider video advertising for your business, let’s proceed to the next section to exploreits benefits. Benefits of Video Advertising It’s always critical for marketers to find new, effective, and uniquetactics and techniques that help a product or service stand out in a market overwhelmed by competitors. Video advertising is not a new kid on the block. It’s an established way of communication with consumers that brings visible results to businesses. With its help, entrepreneurs create quality and unique content that boosts their outreach, sales, and brand recognition. It’s not a secret that peoplewho lead ahecticlifestyle would rather watch a short video and obtain all the necessary information about a product rather than read long articles. Although this oneis thekey pro, there are even more for you to consider. Video advertising also helps: obtain great sales volumes; tella story; communicate the necessary information fast; receive high organic traffic; educate people on a topic in an interactive andengaging way; gain more social shares; go viral; attain wider customer reach; establish brand awareness. There are many benefits you can reap after implementing video advertising. However, to reach your goals, you should identify the most suitable video adformats for your company. In the next section, we’ll help you find out the key types of video ads and decide whichones can help you attain your business objectives. Types of Video Advertising Outstanding video ads canhelp brands reach out to customers and grab their attention. You can run your videos on YouTube or other video-sharing platforms to gainmore exposure. To choose the right video ad format for your brand, you need to knowmore about theavailable options and their features, so let’s start exploring. In-stream ads.You can see this ad type when video content is played before, during, or after the main video on YouTube or other platforms. In-stream ads can be both skippable and non-skippable. In the first scenario, a viewer can skip the video. These ads help establish brand awareness, reach leadsand customers, and drive organic traffic to a website. Out-stream video ads. These are mobile-only ads users can find outside of YouTube. Out-stream video ads appear in apps and partner websites. You can easily recognize out-stream ads since they play with a sound off. If a viewer is interested in the promoted product, this person can tap the video to unmute it and receive all the necessary information. Thisvideo adtypeis perfect forcompanies that need to increase their reach at an affordable price and boost brand awareness. Bumper ads. These are unskippable 6-secondads that can appear before, during, or after the main video. People can encounter this type of video ad on YouTube, sites, and apps. Brands that use bumper ads pay for them based on the number of ad impressions. If a company strives to reach out toits target audience with a clear and short message, this type is a perfect choice. Video discovery ads. These ads can be found in related YouTube videos, YouTube search results, or on the YouTube homepage for mobile devices. The ad includes a thumbnail (a snapshot of a video) and short text. The length of this promotional video can vary depending on the placement, but this ad type always contains an invitation to watch the video. Masthead ads. The format is perfect for promoting a new product and boosting awareness. It will help reach a wide audience and create a buzz within a short timeframe. Viewers can seean advertising video playing automatically with the sound off for around 30 seconds at the top of the YouTube Home feed. Now that you know all the ad formats, it’s time to delve into the topic deeper and figure out how to create a great video ad for your company. How to Create an Effective Video Ad for Your Business We’ve prepared five effective tips that will help you create a video ad that converts, so let’sfigure out how to do it. Make sure to include the most compelling part at the beginning. According to Stone’s Throw Media, you have only 15 seconds to grab your potential customers’attention and spark their interest, which is why you need toinclude the most important and eye-catching information at the beginningof yourvideo. If you succeed in producing a high-quality video that captivates its viewers from the first seconds, you’ll be able toprevent them fromskipping your ad. To do it,start your video with a statement that will instantly intrigue your target market. Strive to hook your potential clients fromthe first secondsby discussing a widespread problem, asking a question, or sharing a new fact. Tell about your company’s competitive advantage. Every customer wants to know the reasons to choose your brand— the things that make you special and help you stand out in a competitive market. Make sure to include the answers to these questions in your video. Share your strengths, unique features, benefits, and achievements. You can also include some social proof of your success: reviews, testimonials, and feedback. Choose the optimal length of your video. Remember that you are making a video not tolay out the whole history of your brand but to promote and sell your product. Your advertisement should be short enoughto keep customers’ attention and communicate your message. In general, the length of online video ads is around 30 seconds or less. So when you write a script, make sure that you can convey everything you want withinyour given time frame. In case you produce video ads for mobile users and social networks like Facebook and Instagram, creating a 15-second video to ensure that people will watch it until the end is an excellent idea. Provide convincing arguments that your brand is worth customers’ trust.Your viewers should be able to understandwhy your company is a good choice for them from your video. To make it happen, you need to provide customers with enough arguments that your product really solves their problems. Visible value, unlimited warranty, new technology, or innovative features— mention the things that are crucialto your potential clients and can convince them to buy from you. Consider using a CTA. Your goals can be different: brand awareness, a wider customer base, orboosted sales. Include a call to action button to encourage people to take the desired action. The best option is to place it at the end of your videoso that customers can hit it after getting acquainted with your product. At this moment, prospects might want to visit your website to learn more about the company, check the event details, or explore promotions. The process of creating video ads is clear, so let’smove on to the examples. They will help yougenerate some fresh ideas and create a perfect video ad for your viewers. Examples of Video Advertising A creative approach to creating a promotional video increases your chances of enhancingbrand recognition and customer engagement. If you don’t have any ideas for your video ad yet, we hope our examples will guide and hook you with their originality. Reebok and 25,915 Days The famous footwear manufacturer proves that a powerful videoadmessage can reach out to people and push them towards action without words. The campaign was created to show people that they have so many opportunities to reach their goals, become better versions of themselves, and explore the world during their life (the average human life expectancy is25,915 days). Theprimary message behind the video is that people should live their life to the max every day. Google Android and Friends Furever Android, with the help of a bright, friendly, and nice-to-watch video, managed to winviewers’ attention fast. Its simplicity and originality made it the most shared video in 2015. It went viral on Twitter and Facebook, and the number of shares reached 6,432,921. In the ad, people can see the friendship between different animals. The video succeeded in grabbing viewers’ attention and became very popular on social networks. Congrats, you know the reasons to consider video advertising and its benefits and types. Get inspired by our examples to create a video that grabs viewers’ attention and boosts sales.

A video lesson is a lesson that contains an educational video on a specific topic. It helps educators present their information in an interactive and interesting way. In this article, we’ll review the pros and types of video lessons. We’ll also unveil how to make a video lesson. Why are video lessons important in education? Visual content plays a significant role in education in our digital era. According to statistics, 65% of the population are visual learners. It means that these people remember and learn the information better through videos, images, infographics, special apps, and websites. Videos provide students with an engaging sensory experience. They appeal to a wide audience and enable more efficient processing and memory recall. Video lessons help you present the topic in an interesting way and allow you to see information from different perspectives. They encourage thinking, reasoning, problem-solving, and decision-making. Video helps people increase knowledge retention. Learners can stop the video and replay it as many times as they need to remember the material. Better yet, they can refresh their knowledge to prepare for exams or tests by reviewing the videos once again. Video lessons are free to access and don’t have any time limitations. The digital world requires learners to adapt, and that’s why they search for new ways to learn new topics. Videos are visually appealing and can be accessed from any device like a laptop, PC, smartphone, or tablet. Students all over the world can take video lessons if they have the internet. Video lessons are crucial for learning highly visual topics. Teachers can show everything in detail so that students understand it and see the examples. Now that you know why video lessons are essential, it’s time to review some more pros. They will help you decide whether you need video lessons for your online course, training, online school, etc. 6 Advantages of Video Lessons After implementing video lectures in online education, you can reap various benefits. They include improved engagement, knowledge retention, and cost-effectiveness. This section will help you identify all the advantages of video lessons and help you decide whether you need them. The advantages include: higher students’ engagement; reduced cognitive overload; higher knowledge retention; cost-effectiveness; easy access; personalized learning experience. Now that you know the benefits, let’s unveil the types. The next section will help you figure out what type of video lecture suits your main purpose. Types of Video Lectures To teach students, you can use various formats of video lessons. In this section, we’ll uncover the most effective types. They will help you communicate the necessary information to your learners. Lecture capture. It’s a recording of classroom lectures and uploading them to the internet so students can see them. Once you type the query in the search field on YouTube, you can find various video lessons on different topics. These lectures are designed to help students understand the topics. Learners can find appropriate lectures and watch them as many times as necessary. Voice-over presentation. It’s usually a PowerPoint presentation accompanied by a voice of a teacher. An educator explains the information included in the slides of a presentation. With this video lecture, you can combine visual information with audio explanation and make the most of the materials provided. Talking head video. It can be real-time or pre-recorded video where a teacher speaks on the subject. This type doesn’t require any knowledge of animation. A teacher needs to make a script and explain the topic without reading the script. While recording this video lesson, you can take a break, re-record some parts, or cut them off, if necessary. It only works with pre-recorded video lessons. If teachers plan to give live lectures, they should be prepared enough to avoid peeping into the records and stuttering. Interactive lecture. It’s a lesson that includes different activities and implies a teacher using video, adding audio, PowerPoint slides, etc. You can switch slides and videos to make your lesson more interactive and engaging. Now that you know the types, it’s time to figure out how to create a video lesson. Step by step guide will allow you to make the process more efficient. How to make a video lesson? If you replace your sit-in lectures with video lessons, you can improve students’ engagement and reduce your workload. Follow the 6 steps below. Select the main topic. If you have expertise in several issues and want to share your knowledge with others, you need to narrow down your topics. Choose the point of interest you’d like to talk about the most. Since people get bored with long videos, you need to prepare a lesson in which you talk to the point, and share useful materials, tips, guides, etc. For example, if you are a fitness coach, demonstrate to people some effective exercises to keep their bodies fit and healthy. Provide helpful exercises to people with back pain, teach prenatal yoga, or help improve posture. Research data. Search for information about your topic and choose the most suitable materials for the first lesson. For instance, if you decide to record video lessons teaching yoga for beginners, make sure to explore all information available. It’s necessary to ensure that people don’t get hurt or get trauma while exercising for the first time. Research the techniques and different approaches. Create slides. If you create instructional videos, make sure that they are highly focused. Use visuals to highlight the most important points and create short instructions. Remember that learner engagement reduces after the 6th minute of your video. Moreover, it falls drastically if the slides are overloaded with information. Keep everything short and sweet and include the essential facts. Analyze competitors. Search YouTube or other educational platforms to figure out what type of video lessons students like. Search your competitors and watch their video lectures. Read comments and reviews. It will help you identify the advantages and drawbacks. As a result, you’ll be able to create video lessons people enjoy. Moreover, you’ll find out students’ real intentions, needs, and demands. Record your video lessons. There are several things you should pay attention to when recording a video: recording device, microphone, and screencasting program. Since videos have a major impact on your audience, you need to create them right. It doesn’t mean that you should buy an expensive camera to create a quality lesson. You can use your old camera or even a smartphone to record your lectures. Feel free to use your phone for video lessons of less than 10 minutes. If your video is longer, then consider using a camera. It has big storage space and allows you to record for hours. To keep focus and prevent your video from shaking, use a tripod. This way, you’ll be able to create high-quality video lessons. You should also take care of the sound. Make sure that your microphone works properly. Use an educational platform. Once your video lessons and other materials for your online course are ready, search for the appropriate platform. It will help you combine all your pieces of content into an informative online course. LIKE.TG’s free course builder enables you to create lessons and add as many videos as you wish. Better yet, you can insert images, PDFs, downloadable documents, and text to make your course more engaging. You can design tests and add them after each video lesson to check students’ knowledge and skills. This way, you’ll be able to track their progress. Congrats, now you know what a video lesson is and why it’s essential. Hope that our instructions will help you create an outstanding video lesson for your students and communicate your message.

Video email marketing is a strategy that uses embedded HTML5 videos, GIFs, static images with a play button as a link to a video to increase subscriber engagement via emails. Watch this video where Sheryl Plouffe explains how to use video in email marketing. Why is video email marketing effective? Increases open rate and click-through rates Draws a lot of attention Information is digested effectively Increases forwarding It can go viral Increases open rate and click-through rates. The word “video” in an email subject line can increase open rates by 19% and clickthrough rates by 65%. It means that people are more curious to see what’s inside and detect the information displayed in the video as more valuable. Draws a lot of attention. People pay more attention to moving pictures than static images. Videos in email extend the time of reading, and people examine such emails more accurately. Information is digested effectively. When people watch a video, they retain much moreof the information in comparisonto reading the text. Our brain processes visual information much more rapidly, which means that a video in an email gives a chance to deliver all the necessary information remarkably fast. Increases forwarding. If the video appeals to people’s emotions, recipients are more likely to share it with their friends and peer groups on socials. This way, you increase outreach and brand awareness. It can go viral. If the video is professional, short, and impressive, either because of its beauty or the sense of humor, it is likely to become trendy in no time. Of course, a video should be perfect and easy to understand for going viral, but with the right attitude and a team of inspired professionals, the sky’s the limit! How toUse Video in Email Marketing Introduce a product video Provide understandable tutorials Create beautiful celebration emails Grow credibility Introduce a product video. Video email marketing gives unlimited options for presenting your products and services. You can make a short video or even come up with a sequence of short videos cut from a longer one. Your audience will surely remember it. Though, it’s not the best practice to use video in every email, because people can get used to it and the wow effect of video email marketing may disappear. Provide understandable tutorials. As a human brain reads visual information faster than the textual, video is a fantastic tool for explaining complicated things and processes within a short period. Video allows you to describe how a particular software feature works or motivate subscribers to buy a ticket for a movie by putting a brief but the most captivating film trailer. Create beautiful celebration emails. Videos and GIFs help to make holiday and birthday email campaigns even brighter and touching. Typically, brands display a cake with burning candles or a firework. But you can go further: it only depends on your audience, creativity, and budget. Grow credibility. A company can show subscribers the manufacturing process and introduce people who made it. The viewers will be glad to look behind the scenes. It will positively affect brands’ reputation and make the audience more open for communication. Playable Embedded Video Support Many people wonder if there is a technology that allows embedding playable videos in emails. Yes, it is possible with HTML5. However, the is no universal tool for video embedding, so the main issue is that only a few email services support this function now. If you want to embed videos in your email marketing campaigns, you should find out the most common email services among your subscribers and check if they support embedded videos. Email servicesthat support embedded video Email services that do not support embedded video Apple MailThunderbird 24iOS devices, native email clientsSamsung Galaxy, native email clientsOutlook.com (except on IE8 and Safari5) GmailYahooOutlookAOLAndroidLive MailLotus NotesWindows MailBlackberryKindle Fire Bear in mind that an embedded video may influence email deliverability in a wrong way: many emails with video are detected as spam and blocked by email servers as they treat a video tag in email code as malicious code. The good thing is that the recipients whose email services don’t support embedded video will see a fallback picture as a link to a video. How to Include Video in an Email There are two ways you can insert video in an email powered by LIKE.TG: Drag-and-drop editor. This feature is available in both Layout Template Editor and Existing Design Templates. With the drag-and-drop editor, you can add a link to a video that appears as a static image with a play button. HTML editor.An HTML editor enables you to create a GIF instead of a video. HTML templates require some coding skills. Here is how to add a video while you are creating an email campaign with both features. Drag-and-Drop Editor Create a new campaign. Choose a template from the Layout Template Editor or Existing Design Templates. Drag and drop the “Video” element to the template. Place it where you need it. Add a link to a video. When you add a link to a video, the screenshot from a video with a play button will appear right where you placed a ”Video” element. Please note that you can’t create a GIF with the drag-and-drop editor, and there’s no option of choosing a particular screenshot from the video. HTML Editor Choose an HTML Editor. Then click the “Insert video” button. Insert the link. Generate a GIF. Please note that if you insert the code of the embedded video, it will not work out. It will be either cut off or ignored by the email servers. Examples of Using Video in Email Marketing Kate Spade, New York. They created a hilarious GIF that showsthat their handbags are as tasty as the cupcakes. Awesome Merch. It is a welcome email that contains a static image as a link to a video of the manufacturing process. Uncommon Goods. This email contains a GIF that highlights different gifts for Valentine’s Day. Tips for Using Video in Email Marketing Plan your campaign Shoot great videos Keep it short Create a sequence Place a CTR in its place Test before launching a video email campaign Plan your campaign. Think about the goals you plan to achieve with video email marketing. Whether you want to engage more people, to promote a new product, or to show a testimonial interview about your product or services — a clear and straightforward aim will determine how to use video email marketing. Shoot great videos. Use high-quality equipment for filming. Hire professionals to create a beautiful video product for your audience. Plan your budget accordingly. Keep it short. Optimize your video for email marketing: keepits timing between 30-90 seconds to maximize effectiveness under short attention span conditions. Create a sequence. If 90 seconds is not enough to highlight all the aspects of your proposal, cut the long video into the shorter bids, and create a series. If done right, it will intrigue your subscribers. Place a CTR in its place. Put a call to action at the end of the video, engage your viewers in sharing your video on social networks. Test before launching a video email campaign. Share the email with your friends and colleagues first to find out how good your video is.

Voice of the customer (VoC) is customer feedback that reflects expectations and real customer experience. It encompasses customer needs, desires, and preferences and enables a company’s team to improve a product or service. In this article, we’ll review the importance and 6 methodologies of the voice of the customer. We’ll also unveil questions, 5 best practices, and examples. Why is the voice of the customer important? The voice of the customer plays an essential role for different businesses. With its help, brands can be more attentive to their customers and ensure a seamless customer experience. Once companies receive customer feedback, they can understand what influences the purchasing decisions of their customers. Entrepreneurs know what their clients need and expect from their businesses, and they can address those needs. When companies know what consumers expect, they understand exactly what product or service to offer. Customers’ feedback allows them to hone their products and give clients something they desire. This way, they avoid long research and the process of collecting information about customers from third parties. Brands can directly contact consumers and ask them about their expectations and experience. However, all feedback can’t be positive since people have different needs and desires. This is even better because constructive criticism can reveal the negative aspects of a product or service. Once brands identify specific issues, they can eliminate them. Now that you know the reasons to employ the voice of the customer, let’s explore methodologies. 6 Voice of the Customer Methodologies You can use different methods to capture customer feedback and enhance customer experience. We’ve prepared a list of the most effective ways to measure satisfaction and identify problems within your company. Net promoter score. It helps you assess the loyalty of your customers. By asking consumers about their likeliness to recommend your company to friends, you can get to know how happy they are. Provide customers with an opportunity to evaluate your brand on a scale from 0 to 10. Interview. This is the most traditional and reliable way to capture customer feedback. With its help, you can unveil the consumer’s point of view regarding different features of your product or service. You can prepare specific questions for one customer or a group of people and ask them by email, phone, or in person. As a result, you’ll understand your customers and establish stronger relationships with them. Online survey. Once you succeed to create surveys with the right questions, you’ll be able to solve problems and instantly address consumers’ wishes. However, to design excellent online surveys, you need to choose an appropriate platform. SurveyMonkey, Typeform, and SurveySparrow are the best free online survey tools. Website behavior. Although you might think that surveys are more effective, your website is also a source of useful information. Consider leveraging tools like heat maps to evaluate customer behavior on your site. Live chat. Since around 75% of customers choose live chat over other channels to reach out to a company, there’s a point in implementing a live chat and gathering customer insights. With a live chat, you’ll get real-time feedback from your target audience. You can perform multiple actions to get valuable information. You can instantly solve customers’ problems and conduct surveys to assess user experience. As a result, you’ll be able to identify issues and boost customer satisfaction. With LIKE.TG, you can create a live chat for your website for free without any coding skills. Answer users' FAQs, help them choose a product, assist in their buyer journey, and accept payments via chat. Focus group. It consists of 8 people who can discuss the product in person. They can freely share their opinions, expectations, and perceptions about a brand or its product. Later, a company can use this data to understand customers’ needs and priorities. Its team can also find out what consumers want to see in a business or product. A brand receives feedback on each of the company’s main areas. The methodologies are clear, so let’s proceed to the questions. Voice of the Customer Questions Your survey can consist of different questions and depends on the goal you target. We’ve prepared a list of the commonly asked questions to capture the VoC. What do your clients think about your company and product? Whom, where, and what do they say about your brand? What are the feelings customers have when they talk about your brand? How do these feelings and opinions influence their buying decisions? What is the main reason for having these feelings and sentiments towards your company? What needs, expectations, intentions, and desires related to your product or service customers have? What do customers think about your competitors? How satisfied they are with their products and services? Do they meet their expectations, desires, and needs? Now that you know the main questions, it’s time to delve into the 5 best practices. 5 Voice of the Customer Best Practices If you want to get the most out of your VoC, you need to follow the next practices. Keep them in mind when you decide to create the voice of the customer for your business. Collect customer feedback regularly. Many customers engage with your brand every day. Each of them requires your attention. Your company reputation depends on the experience customers have with your business. They can shape a positive or a negative image of your brand and share it with their friends. To have your product work properly and customers satisfied, you need to conduct surveys regularly. This way, you’ll gather customer feedback and find out what areas need your attention and improvement. If you capture customer feedback often, it means that you interact with your target audience on a regular basis. As a result, you’ll know customers’ most recent needs, preferences, requirements, expectations, and pain points. They can also give you some suggestions on how to make customers happier. Capture information from different touchpoints of the buyer journey. Clients while interacting with your brand can go through several touchpoints during their buyer journey. They can purchase online or go to the physical store. Depending on the type of purchase, consumers can encounter different teams and have various experiences. To have a full overview of customer experience, you need to identify all touchpoints during the buyer journey and analyze them. Once you do it, you’ll know what steps to take next and what areas to improve. Examine feedback. Once you have all customer insights gathered, you should analyze them and highlight helpful information for your company. Try to understand consumers through their answers. Your main task here is to identify the main reasons for customer satisfaction or dissatisfaction. Share the data with all your company departments. All your teams should know about the problems and negative experiences customers might experience when using your product since they play a great role in boosting customer engagement and customer loyalty. That’s the reason you should share customer data across your company. Complete customer insights will help your company develop strategies to improve business and customer experience. Take measures regarding negative customer experience. You should not only listen but also act. Together with your core teams, you need to develop a plan to improve customer experience. The faster you solve the problems, the better for customers and your brand. Now that you know about our best practices, it’s time to jump into some examples. Voice of the Customer Examples In today’s world with increasingly demanding customers, the voice of the customer techniques are widely used among businesses. We’ve prepared several examples for you to grab some inspiration. Lawley Lawley is an insurance company based in New York that manages risks and takes care of employees. The company used a net promoter score survey to find out what their clients think about the company, its service, and recommendations. With the voice of the customer, they succeeded to gather feedback from different regions and identify customers’ pain points. Lawley also improved customer service, experience, and reduced customer churn. Subbly Subbly is an e-commerce subscription based-platform that uses customer feedback to unveil what to do next, which improvements to implement, and features to release. The company has a special page where users can leave their feedback on its product, customer service, experience, etc. Besides, the platform’s team constantly conducts surveys to find out how clients feel about the pricing of its plans. Subbly pays attention to customers when deciding about pricing and new feature release. Congrats, now you know the different peculiarities of the voice of the customer methods. Hope this information will help you once you decide to create such a survey for your customers.

Viral marketing is a method of influencing the target audience and brand promotion with the help of the target audience itself, which does it both consciously and unconsciously. This is word-of-mouth advertising, which means spreading a word about your company to reach a wider audience. Advantages of Viral Marketing Low costs High credibility A fast method of lead generation Facilitates brand awareness Low costs Expenditures for viral marketing are lower than on other types of marketing, especially traditional ones. Starting a business, one is to spend much money on advertising, while viral marketing does not require such expenses. Your target audience will share information instead of you. High credibility Guess who people trust more: businesses or other customers? The answer is evident. Businesses carry little credibility since they aim to sell. If your business grows, more hype is around — the more people will trust you as they have the proof why you are a reliable company. A fast method of lead generation Viral marketing is an excellent example of quick lead generation as it can use all digital marketing types and channels altogether. So, a broad reach is guaranteed. Besides, people are always interested in trendy topics. They are eager to share interesting, entertaining, and original pieces of information with their friends. Probably the most famous example is a significant number of memes and videos with cats. Facilitates brand awareness Brand awareness can't be built quickly; a lot of time is needed for your brand to be discussed. If you understand your audience and succeed in viral marketing, you will get long-lasting results. How does Viral Marketing work? Creating content is not a challenge, but creating viral content IS. Why? The content becomes viral, not by chance. To make your piece of information viral, it should appeal to the emotions and feelings of the audience. Recall the last post you shared with your friends. What kind of emotions did you feel? Joy, awe, happiness? Were you moved? It may not be an easy task to correlate your product with some feelings. To get a better idea, think of some original and unusual problems it helps to solve. The modern audience is sophisticated, and you should make efforts to surprise it. Once your customers smile while watching your video, be sure that their friends will do the same. Make sure that your content is easy to share. Otherwise, people won't spend the time to find ways. The best digital marketing type for viral marketing is Social Media Marketing. Besides, there won't be any difficulties with monitoring the results of your work. While thinking over the strategy, remember that the audience should easily understand your piece of viral content. "Do us a Flavor" is an example of viral marketing created by an American brand Lay's. They had promised $1 million for a person who offered the best idea of a new taste for their chips. This way, they not only got a great many new ideas but increased brand awareness. Viral Marketing Techniques Appeal to feelings and emotions Avoid direct advertising Give something for free Connect viral marketing with your brand Outreach partners and experts in your industry Involve celebrities Appeal to feelings and emotions We have already mentioned that appealing to emotions is a must in viral marketing. Forget that you are a seller; think about what makes people buy. They should perceive your advertisement, unconsciously. Joy, awe, happiness, sadness, sympathy — everything that helps to unleash emotions, and deep feelings attract people's attention, make them think about it. Avoid direct advertising Would you share just an ad video containing an ordinary "Buy our product"? We do not think so. Avoid direct advertising, as it's already clear that you aim to sell. Surprise the audience, bring something unexpected and original. Give something for free Freebies always attract people. Give your client something valuable for free. The most popular method is a giveaway. Thus, you will increase brand awareness and encourage lead generation. Connect viral marketing with your brand It may happen that after watching the viral video, your clients will feel anger because it has nothing to do with your brand, so what's the point in wasting your time on it? Some people may share it, but there's no guarantee that somebody will mention your brand name. Make the reason for your viral ad clear for the audience. Outreach partners and experts in your industry Your brand will be talked about more if reliable companies recommend it. Connect with such companies, ask them to try your product, and leave their feedback, but do not ask them about direct advertising. If your product is useful for them, they will surely advise it to the audience. Involve celebrities Celebrities are taking part in your marketing help to raise its chances to become viral significantly. Such people can make accessible everything they use: trainers they wear for a morning run, their car, the coffee machine they use daily. Any ordinary thing used by a famous person does not seem to be so casual. People believe that stars use only the best goods in their category. For example, Nike actively involves celebrities in creating viral videos. Viral Marketing Strategies Place social sharing buttons near your call to action Motivate to buy Give a chance to recommend a product Tempt with a discount Give a value for sharing Place social sharing buttons near your call to action If you are in eCommerce, you can place buttons for social sharing on Facebook, Twitter, Instagram, etc. near "Buy." Add the text "If you like this product — share it with your friends." Motivate to buy Add the motivating text to your social buttons, for example, "Ask your friends whether this bag will suit your shoes!" Give a chance to recommend a product After clients buy something, ask them, "Will you recommend this product to your friends?" and give two variants — Yes/No. If they do not recommend, ask for the reason and provide some variants with, then ask for contact information. It will be useful when the reason why they do not recommend will be eliminated. Tempt with a discount You can place two calls to action buttons on different sides of the product. The text of the 1st one will be "Buy headphones" and of the 2nd one "Buy three pairs of headphones with a big discount" and state the percent of a discount. But it will be available only if the clients share this product with their friends. If they choose three pairs, a pop-up window with sharing buttons will appear. Give a value for sharing When ordering a product, you can offer free shipping in case a client shares it with the friends. You can also offer a discount for the next purchase under the same terms and conditions. This way, you will not only facilitate viral marketing but encourage the next purchases. So, we have dwelt on the most critical issues of viral marketing: its advantages, the way it works, techniques, and strategies. You will indeed find something suitable for your business.