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Six Must-Have Features for an Effective Crisis Management Software
Six Must-Have Features for an Effective Crisis Management Software
A crisis cannot be always predicted, including when it may hit and how long will it last. Your company should be prepared for such situations, aided by effective crisis management software to manage unfamiliar interruptions and ensure business continuity. A sudden and unexpected event happen may hit at any time which makes it challenging for companies to redirect their operations and manage communication protocols for business as usual. This necessitates the need for a two-pronged approach - crisis management software and a crisis management plan. While a crisis management plan entails a clear playbook outlining the procedures and policies in place for any unexpected event, crisis management software facilitates communication channels through cloud-based networks to ensure an aligned workforce and business continuity. A crisis communication tool is a clear and concise way for leaders to transparently deliver information to employees during a time of crisis. This allows employees to stay calm and focused and provides them with the support they need to coordinate a crisis response for the organization. Strong Imperative for a Crisis Management Software The findings of a Global Crisis Survey conducted in August 2019 showed that an overwhelming majority (95%) of companies believed they would face a crisis of some kind in the future. The findings were proved right. The survey also highlighted that 69% of companies faced a crisis during the last five years. Which Companies Need Crisis Management Software? Every business in general stands to benefit with the capability to not only maintain but also ensure strong communication in the event of a disruption. Many businesses and industries with frontline workers operated during the COVID-19 pandemic. The right software connecting these workers helped them stay up to date on information affecting their work as well as safety, whilst supporting the operations of the organization. You should select a communication tool that confers certain capabilities and ensures that all the employees are aligned with a unique and well-drafted crisis communication plan. Mobile App for Emergency Communication Emergency management software is a crucial tool for any business, but it provides particularly helpful for organizations whose employees are constantly on the move. For example, frontline workers make up 80% of the world’s labor force and are often the ones who suffer the most during a crisis since they can't just stop working. Frontline workers include healthcare professionals who are on the frontlines of the battle against the pandemic, and they are the ones leading the charge. They take care of the sick and drive ambulances, making up 20% of the world’s frontline workers. Another group of people who have been working hard during this time is retailers. With grocery stores being one of the few retail industries permitted to remain open, retailers have strived hard to disinfect stores, order supplies, and stock shelves. A mobile employee communication app helps in creating a unified response during crises situations by aligning every employee with regular updates from the leadership. Prioritizing communication is indispensable. With the right mobile software, leaders can create a culture of safety throughout their company, connecting with their dispersed workforce. By using an iOS app builder, leaders can quickly and easily create custom mobile applications, making it easier to communicate important safety information to employees. This helps in sharing critical information, uploading safety training videos, and issuing real-time alerts during a crisis, right from an extreme weather event (higher incidences due to climate change) to a contagious infection that can affect employees and customer service. Dependable Platform That Can Handle Extraordinary Situations A company may encounter different events that can impact various aspects of its operations at any given moment such as legal, financial, brand reputation, data security, facilities, as well as safety. To ensure an effective yet seamless transition from day-to-day operations to emergency crisis communication, the role of digital tools that can also serve as emergency communication software is crucial. This way, you and your team will be able to communicate with one another quickly and efficiently in the event of an unforeseen crisis. A cybersecurity crisis can severely impact a company’s operations and cause sensitive data leaks, affecting the brand reputation and also customer base. A robust and effective internal communication tool with key featurescan aid a seamless transition to support business operations during a contingency. These features should include the real-time ability to deal with the rapidly evolving situations, confirmation campaigns to make sure employees mandatorily read the alerts and messages, group chat for collaboration, and a repository for sharing and updating crucial safety information. Two-Way Communication Channel for Employee Well-Being A digital tool that allows for two-way communication helps businesses create an inclusive environment on a daily basis. This strategy delivers positive outcomes, such as increased employee engagement, a more collaborative workforce, and improved customer service. When a crisis occurs, it's even more important for organizations to have a channel that frontline workers can use to voice their concerns. Surveys are a great way for leaders to keep track of how their employees are doing during a crisis. By asking questions and getting feedback from frontline workers, managers can make more informed decisions about how to proceed. Peer-to-peer chat and communication help create a supportive structure for colleagues working from different locations. A workforce app can also provide a space for employees to voice their concerns and feel more secure in their work environment. After a crisis has passed, leaders can use post-crisis response feedback to assess their crisis management plan and see how it worked out in practice. Crisis Management by Leveraging the Power of Analytics and Data Being able to communicate with your employees is a great foundation, but having a fully-functional crisis management service with an analytics dashboard will provide you with more detailed information about your team. Analytics can help you understand employee engagement during regular business operations, but in a crisis, everything changes and it can be very hard on your employees. They may become anxious or lose focus, hence it's important to have a system that can help you monitor these things. An analytics dashboard as part of your crisis management service can get you a clear picture of what's going on with your team and identify any areas of concern. This way, you can address any issues that may come up and help keep your employees calm and focused during a time of crisis. Even during a crisis, employee engagement is still key. Make sure that you check how your employees are managing and use your communication tools to reach out to them. This way, you can provide the support they need during this difficult time. Right Tool for a Resilient Workforce When it comes to choosing a digital crisis communication solution for your business, it's important to find one that will support your needs and help you stay organized. Create dedicated crisis streams and alerts, but don't forget to maintain a sense of normalcy in your communication. In other words, keep up with your day-to-day strategies and practices to keep your workforce engaged. This way, you'll be prepared for anything that comes your way. Also, ensure that the tool will help your company in employee recognition, promote collaboration and create a channel for employee feedback. Business Continuity with Cutting-edge Features Crises are unpredictable by nature, which means they can hit unexpectedly and last for an indefinite amount of time. Many companies faced major disruptions to their workflows due to lockdowns imposed during the Covid-19 pandemic. The right incident management software can play a key role in business continuity at all points during a crisis. Here are some of the features that you should look for while choosing software for this purpose: Automation capability Business continuity is vital for keeping things running smoothly, no matter what type of crisis may arise - whether it’s a natural disaster, extreme weather event, data breach, or a sudden need to disperse your workforce. When a company has an internal communication tool that can automate even a routine administrative process such as payroll, then a transition to a crisis will have comparatively fewer disruptions. This level of automation in place will help to keep your business running as usual, even when faced with difficult and unforeseen circumstances. Cloud-based operations A crisis can often make traditional communication methods, like email or landlines, inaccessible. With a cloud-based network, employees are always reachable through their smartphones, can continue to communicate with colleagues and managers through apps like Slack or Google Hangouts, and access important documents and information stored online through cloud storage like Dropbox or Google Drive. Manage work schedules An effective workforce communication platform can enable workers to manage their schedules on their mobile devices which can help to reduce absenteeism during a crisis. Employees can continue to receive their work schedules and swap their schedules directly with colleagues. Messaging across multiple channels Employees can use different communication channels throughout the day to accomplish their work. This could be in the form of voice messages, group chats, or direct messaging. With a strong platform, businesses can be assured that communication will not be interrupted and work can continue as usual. Crisis management is one of the key factors in managing an organization. With the help of efficient crisis management software, you can prepare your organization to face any unexpected situations, keep employees engaged, preserve your brand reputation and provide timely products and services. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now
Benefits That Increase Employee Retention
Benefits That Increase Employee Retention
As a business professional, you might often ask yourself “what can we do to increase employee retention”? While there are several different ways you can go about it, one of the most successful things you can do is take a look at the benefits you offer your employees and update them. Simply ask your most tenured employees which benefits they love and which benefits they wish were offered. You can gather a lot of useful information through an anonymous survey and it will likely be the best way to get authentic feedback. Another helpful strategy is to compare your benefit structure with what your competitors offer. This may be a reason your retention is lower than you’d like. Let's explore what your next steps should be and take a look at some of the most popular benefits companies will offer their employees and why these will likely boost your retention rate. Educate Your Employees Start by educating your employees as to what their current benefits are. A survey from Voya Financial claims that over one-third of employees do not understand the benefits they’re enrolled in. This is concerning for any business because this means you are not doing your job to offer clear, easy-to-understand benefits that your employees value. The human resources (HR) department is responsible for taking on this task and ensuring there is clarity around current and new benefit structures. HR is also responsible for informing everyone at the company about what and when open enrollment is - start with the basics, such as by answering “how does open enrollment work” to gauge your employees’ knowledge base and go from there. Since the answer is this is the timeframe when employees can apply for benefits, doing this education ahead of your open enrollment period is the perfect opportunity to educate everyone about what their benefit options are and how to use them. Popular Benefits Offered by Companies As mentioned before, benefits are a part of your employee's “pay” and should be treated as such. Take a moment to consider these popular benefits that may contribute to boosting retention rates. Insurance There are several types of insurance, but the most important ones that should be offered include medical, dental, and vision. Some added coverage you can also provide your employees with are life insurance and disability insurance. Adding on these extra coverage plans can make a huge difference to employees and will allow your company to stick out against your competitors. Paid Time Off (PTO) This is one of the benefits that can fluctuate the most company-to-company. Depending on your industry you may be limited to what you can offer here, but be sure to take into consideration the personal life of your employees and how you can support a healthy work-life balance. The most important thing is that you verify employees have enough vacation time to support their well-being. The two most popular types of PTO structures include unlimited PTO and PTO which is offered based on tenure. Either has its positives and negatives, but ensuring there is a good structure of tracking and allocating PTO is the most important. Invest in a time-off tracking software to help keep track of all your employees and ensure PTO is being used, but not abused. Flexible Work Schedule Flexible work can mean so many different things. This is also another benefit that will depend on the type of work you do, as that will directly sway if and how it’s offered. First and foremost, offering employees the ability to work remotely is number one. This can look several different ways, but some types of remote work can be very appealing to employees and can ultimately weigh heavily in their decision-making when applying for jobs. It can also mean allowing employees to work flexible hours. While this isn’t always possible it can be super beneficial to them to be able to work around their schedule, especially for those who have children or live busy lives. This is a benefit that is essentially free for you to offer but can be the deciding factor for your employees on whether or not they can work for you. Mental Health Wellness Supporting your worker's mental health is just as important as supporting their physical health. This can be done by offering mental health days or just simply ensuring your health insurance covers mental health services. Recently, this has been something more and more employees are requiring from their employers and is another way your company can stand out. Not only this but supporting your employees' mental health shows you truly care and can make a huge difference in the quality of work they produce. Retirement Plan Though retirement savings may not be at the forefront of everyone's mind, it is one of the most financially responsible ways to prepare for the future. As an employer, offering some sort of retirement plan such as a 401k or Roth IRA, and matching contributions is a simple, yet impactful way to invest in your employees. This is something many employees look at when applying to jobs and can be a great strategy to use through recruiting. Ultimately investing in your employee’s future shows them that you care about them and will go a long way. Other Areas of Improvement While offering your employees tangible benefits is a great starting point in increasing your retention, there are several other non-tangible things that will keep your employees around longer and can even attract new ones. Employee engagement and workplace culture are two areas that have a heavy weight in the day-to-day operations of your business. Not only will this create a fun atmosphere for you and your employees, but it will also be a great thing to highlight and can directly contribute to the success of your business. Check out these best practices to improve employee engagement and you’ll be well on your way to creating the ideal workplace. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Use These Techniques in Recruiting Once you’ve done an internal review of your benefits and made some changes for the better of your company, you can now turn and use these to help grow your business. Recruiting and hiring are two areas that will directly have an impact on your retention rates. Ensuring best practices are followed in these areas will allow you to bring on the best employees that align not only with your business values but also have the eagerness and desire to be successful alongside you. Some various ways you can adjust the method you currently hire is through your recruitment process. Take a look at ways you can take advantage of recruitment strategies to be successful in the hiring process. This is where you will make the biggest impact on the future of your company and placing high emphasis on hiring the right people will directly improve your company's turnover. With that said, the first step is to ensure you are providing your employees with the benefits they need but also providing them with things that not every other company does. This is the best way to make your company stand out from competitors and is the best way to gain top talent and retain it. Next steps: Begin research on other factors that influence employee retention and start working to improve those!
Employees Are Burnt Out — Here’s How HR Can Offer Support
Employees Are Burnt Out — Here’s How HR Can Offer Support
The COVID-19 pandemic changed the way that many employees think about work. When the virus swept across the globe, people started to realize that there is more to life than just going to a job every day for a company that doesn't really value them as people. This is more than just a fad, and there is even a term for the massive exodus of employees leaving their jobs. It’s called the Great Resignation. The fact is that many employees are burnt out, and they want to find a company that appreciates their efforts. By understanding burnout and its consequences, your organization can make the changes necessary to turn things around and bring on more qualified candidates. Let’s talk about burnout and how HR can offer its support. Your Employees Are Likely Experiencing Burnout The first step to creating a more productive work environment is to understand that many of your employees are likely experiencing burnout or anxiety. Burnout can happen if a worker is pushed too hard with unnecessary tasks, required overtime, and extensive micromanagement. Burnout can also happen if an employee goes to work every day and does their job but feel that their work is not valued or appreciated, or they believe that they will never evolve past their current role. These are the reasons for the Great Resignation, and your HR team needs to start making changes from within. It is easy to believe that since the work is getting done and employees are friendly with one another in the lunch room that there is no issue with burnout at your company. However, the signs of burnout are not always visible, and many employees don’t feel comfortable enough to speak to their managers or call HR to advise that they are feeling burnt out. In fact, even if you send a survey asking them, many employees may feel like their opinion doesn’t matter, and they won’t respond. Some don’t even realize what burnout is, so burnout is underreported in workplaces. Employees just don’t feel like themselves. Thus, realizing there is an issue and being proactive is key. Teach staff how to recognize that they are experiencing burnout themselves, and take note of patterns in behavior to catch burnout in employees, yourself. How Burnout Affects the Company When an employee is burnt out, it will show in their work. Sometimes, an employee may feel like their work isn’t helping the company succeed, and so they may decide to give only half of the required effort. Other times, they may feel like they aren’t appreciated, and so they might intentionally do their work incorrectly. Sometimes, the issue may be that they aren’t excited to go to work anymore, so they might call out more often, so your production timelines take a hit. The role of the HR team is to talk to every member of the organization and understand their concerns so you can speak to those needs directly. Management and HR need to have an open-door policy where employees feel comfortable enough to come to them at any time and talk. Then, they need to know that management will provide a solution. Employees who feel like HR is lording over them instead of acting as their ally will show their disapproval through their work. The solution is to help the team feel better mentally and physically and to help them excel in their careers, so they want to help the company succeed. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Help Them Excel in Their Careers Now that you know the problem, you need to take action, and you can begin by showing each employee that they are a valued member of the team and that their contributions matter. To do so, open up multiple possible channels of communication, starting with emails and telephone calls. Many remote employees may feel isolated or that they have been forgotten about, so take extra time to find ways to communicate and keep them as valuable members of the team. Managers can set up instant messaging channels where employees can ask questions and talk about their lives. It is also a good idea to have a video conference at least once per week over Zoom or a similar program, where your team can talk about their accomplishments and maybe share stories about their weekend. That way, they can see their team members face to face and feel like they are present and valued. Management and HR also need to show empathy to employees when they come to them with concerns. Instead of only listing out the requirements of their job and scolding them if they do not perform, ask them why they are struggling and what management or HR can do to help them out. The solution may end up working for the other members of the team as well. It is also important to help employees to evolve in their careers so they can feel a sense of meaning in their jobs. Conduct annual reviews and provide feedback whenever possible so they know what they are doing well and how they can improve. It is also a wise idea to sit them down and ask them where they see themselves within the company in a year. If they want to be promoted, then lay down the steps that they can follow to do so. Do whatever you can to improve the employee experience on a personal level. You can also try cross-training initiatives or provide opportunities for the employees to network with others in the organization to see if they can find a position that suits them best. If you choose to do so, then you need to set them up for success. Teach them healthy networking strategies, like how to be themselves and start a conversation. You can also teach them about the dangers of drinking too much alcohol during an event or how to deal with anxiety. Do your part to help them succeed, and they will be forever grateful. Improve Employee Mental Health Human resources can also ensure that the employees are feeling good on a personal level and that they aren’t feeling mentally burnt out day after day. You can accomplish this through your benefits program. Make sure that your team has enough sick and vacation days so that overburdened employees feel comfortable enough to call out and refresh their minds so they can be more productive when they return. Also, ensure that your workforce is provided with plenty of employee mental health resources, including the option of different types of therapy. There are different forms of therapy that can help an employee that is experiencing burnout, including Acceptance and Commitment Therapy (ACT), which can help the employee to manage their difficult feelings and improve their mind frame. Sometimes, just talking to someone can make all of the difference. Finally, consider the fact that some employees may benefit from a flexible schedule. During the pandemic, many working parents enjoyed the idea of working from home and taking care of their kids during the day. Now that they are back, some employees may still have responsibilities at home, and if they cannot assist their families, then they may be stressed at work. Consider offering your teams a flexible schedule if they need it. That may mean that you allow them to start later in the day and make up their time at the end of the shift. Or it may be a hybrid schedule where they work part of the week at home and the other part at the office. Studies show that employees are happier overall when they have a flexible schedule, so consider it, and you could see a more eager and productive workforce. As you can see, it is essential that your HR team is able to identify when employees are experiencing burnout throughout your organization and solve the issue. Focus on the health and happiness of your employees, and they will show their appreciation through their work. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now
Tips For Being Productive While Working Remotely
Tips For Being Productive While Working Remotely
Remote work has only increased throughout the past few years and shows no sign of slowing down. When COVID-19 hit, it led to many companies shifting their employees away from the office and into working from home. Working from home has become the new normal for most, and in many cases has proven to be successful. However, there are now many other aspects to consider when it comes to overall productivity. Compared to working in the office, it’s now easier for people to get ready and start their day without having to budget their time for commuting to the office. It’s also common to have at-home offices that allow for limited distractions and a way to separate work from your personal life. While working remotely has proved to be beneficial, there are times when it can be difficult to stay productive. Continue reading to learn about different ways to increase productivity for yourself while working from home. Design an Office Space In an effort to improve your productivity while working from home, it’s important to ensure that you have a proper space to do your work. If you find yourself unable to focus while working from home, it may be because of the lack of a conducive work environment. In the office, it’s easier to get work done because you feel pressure from those around you to be productive; it’s a quieter environment with fewer distractions. It’s important to create a similar office space in your home where you can work without distractions or interruptions as well. Dedicate a room for your workspace so you can have a space to focus on work and nothing else. Make sure the area that you choose for your office is disturbance-free and functional. If the space you're currently using or thinking about using is full of clutter or being used as a multipurpose room, take time to declutter and clean the room so that you are starting with a clean, fresh slate. While some may have an extra room in their home that they can convert into an office, others may not. If you don’t have a space that you can dedicate as your office, you might have to consider building an additional room or extensively renovating your home. If you’re tight on money or need some financial assistance, consider using a fixed-rate home equity line of credit to help fund any renovations needed for your office space. This allows you to borrow money against the equity of your home as needed to use for a variety of purposes, whether it be for soundproof panels for your workspace, or for buying office supplies. Using this funding option will allow you to be able to finance your office renovation and not have to worry about handling the cost on your own. You can also ask your employer if they offer a home office stipend that can help cover the costs. Create a Schedule Working remotely does hold many benefits, but it also brings many challenges. Since you don't have to wake up and get ready to go into an office, you may find yourself putting less effort into your morning routine. While it is easier to be able to wear whatever you want when you work from home, it’s still important to create and stick to a good morning routine. Taking the time to plan out your day the night before will allow you to feel more prepared going into the next morning and help you be more productive throughout the day. When crafting your morning routine, it’s important to create a schedule that works for you and is reasonable. Think of things that you always want to do, but feel that you don't always have the time for. For example, right when you wake up, instead of checking your phone or turning on the TV, take some time to plan out your day with a to-do list of tasks. When first waking up, it’s a good idea to avoid using your phone right away because it’ll only encourage the prolonged use of electronic devices throughout your day and disrupt your body from properly waking up. Taking the time to plan out your day right when you wake up will help you feel more put together at the start of your day and be able to manage your time more effectively to fit in everything that needs to be done. Another aspect you should include in your morning routine is making an effort to get dressed and ready for the day. Working remotely means that you don’t have to dress up as you would at the office, but setting aside time to get ready can help you to establish that your workday is about to begin and helps to shift your focus into that work mode. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now Establish Good Habits Even though you're working remotely, make sure that you’re establishing good habits for your workday so you can ensure that you're staying on track. Working remotely offers more flexibility than working in an office, but at times, it can be more difficult to step away from work at the end of the day, or harder to realize when you may need a break. It’s important to schedule breaks throughout the day so you can step away and reset for a little bit, and come back feeling more refreshed and ready to continue working. Different ways to incorporate breaks in your day can be through taking a lunch break away from your desk, going for a walk, stretching, or going to get coffee. Being able to make time to step away is important so you don’t become burned out over time. Burnout is very common these days and has increased over the last couple of years. The risk of burnout while working at home all day every day is rising. A survey by Monster.com found that 69% of employees are experiencing burnout symptoms while working from home. To reduce the risk of burnout, you should take time for yourself and find ways to alleviate stress throughout the workday. You could also speak with your employer to figure out ways to provide more support for employees so they feel as though they’re not being forgotten about. Having an open line of communication with your employer and coworkers is essential when working from home. Set Goals A large part of a company’s success comes from the goals set for themselves. It’s important to set smart goals not only as a company or team but also as individuals. Companies use goal setting as a way to plan out what they want to accomplish and create a plan for how to get there. Similarly to how companies set goals, you should also determine what you want to attain for yourself in your professional career. It’s crucial to write the goals that you want to accomplish down so that you'll be more motivated to get smaller tasks done. You can choose to set long-term and short-term goals that you can track over time and see your hard work pay off. Having short-term objectives to reach at the end of every week or month will push employees to be more productive because they'll want to hit that mark and meet their deadlines. Meeting or exceeding that expectation boosts morale and gives you a sense of satisfaction that you’re achieving something and making strides in your work. Setting achievable goals also provides you with a sense of purpose. There should be an effort made by the company to show employees that the work they’re doing matters. Showing the correlation between the work of individuals and the success of the company for a specific project or task creates value allowing you to see the impact that your work has. Rather than doing the same thing every day with no goal to reach, setting different benchmarks will allow you to feel that you are working towards something. Along with setting achievable goals, establishing objectives for yourself to meet will motivate you to want to accomplish more and continue to push and even surpass expectations. Having a set list of things to accomplish, it’ll be easier to plan out your days and weeks since you'll have a set amount of time to get things done. This will help you to improve your time management skills as well. Tackling multiple tasks at once requires finding ways to balance your workflow and forces you to avoid procrastinating by getting things done when you have the time instead of feeling overwhelmed because you waited until the last minute. Working from home has become a norm in society and has proven to be very effective. Yet, there’s still the fear of a lack of productivity while working remotely. To improve remote management, it’s best practice for employers to speak with their employees about ways to improve their productivity skills. Learning how to be more productive while working remotely will allow employees and employers alike to not only feel more comfortable in their roles but also help them to better manage their time and stress. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now
How to Build a Strong Culture Through Better Technology
How to Build a Strong Culture Through Better Technology
As technology advances, so does our opportunity to provide solutions that bring the entire organization together. By understanding your team’s core needs, pain points, and long-term goals, you can find the best technology to meet them where they are now and in the future. But with so many SaaS tools and apps appearing left and right, it can be difficult to know which ones your team would thrive with most. From productivity platforms to time trackers to schedule builders, the number of tech options on the market are endless. However, it’s not necessarily about the tools you choose, but rather why you choose them. It is about looking for tools that do more than just help you become more productive and focused at work. Finding technology that helps you fulfill your goals and connect your team helps build a strong company culture. That is why we’ve put together this simple guide to help you build a strong work culture through better technology. Offer remote and hybrid-work options Using the right tech tools can offer employees the flexibility to work from home, either full time or part-time. But you may be wondering … why is that important? Well, a whopping 97% of surveyed employees stated that a flexible job would result in a huge improvement in their quality of life. With 41% of workers saying that they’re more likely to consider joining a union now than 3 years ago, it’s not unreasonable for companies to expect a push for workplace rights to guarantee employees a healthy work/life balance. And yes, that means offering remote and hybrid options when possible. Practically speaking, this could mean offering the option to work from home full-time, part-time, or letting the employee choose their own schedule and workplace. Offering a 4-day in-person work week with the option to work from home on Fridays could be another opportunity to promote flexibility and autonomy. To encourage a healthy work exchange in any of these scenarios, it’s pivotal to get your hands on team collaboration tools that can help keep everyone engaged, connected, and in the know. For instance, we recommend looking into remote and hybrid tools, such as monday.com, ClickUp, and Basecamp. These tools have powerful team collaboration features that can keep your entire crew in the loop, productive, and can encourage high morale and employee happiness. Keep everyone's data safe Protecting your employees' privacy isn’t a nice-to-have. It’s a must if you want to stay in business, build trust, and promote an environment where your staff feels safe — all of which directly contribute to a strong company culture. One way you can keep employee data safe is by focusing on providing better data storage. Look into a colocation data center, a facility in which a business can rent space for servers and other computing hardware. Having better data storage and security can lead to better functioning teams and fewer compliance headaches. Applying change data capture can help you make faster and more accurate decisions with real time data movement so you can process data from a variety of sources — including your SaaS apps. These data tools may sound a bit extreme, but they don’t just help you house employee data; they can also house other pertinent data, such as proprietary information and customer information. Other tools you might find helpful are VPNs (virtual private networks) which act as protective data tunnels, and digital data platforms which keep your data safe in the cloud. Choose technology specific to your industry There’s something about a tool made just for your industry that makes work easier and more fulfilling than a generic tool ever could. Industry-specific apps are built with your work in mind so your team can benefit from personalized features they’ll need most. For instance, transportation and logistics companies use vehicle fleet management software, an advanced technology that optimizes pickup and delivery routes with real-time GPS tracking, weather, and traffic overlays. This kind of tool helps improve drivers' performance and makes their work more efficient and engaging. And teachers use EdTech software, technology designed specifically to help teachers and students navigate the online classroom. With EdTech on their side, teachers can plan lessons, assign homework, monitor exam progress, and communicate with students and parents as needed. From the chiropractic industry to retail to banking to even floral design, there’s a tool out there with your industry’s name on it. All you need to do is carve out some time to search for niche-specific software in line with your goals. When looking for industry-specific technology, keep the following tips in mind: Look for an app that’s been around long enough to have credible reviews and ratings Review every tech tool carefully, do the features line up with your needs? Give the technology a try before investing in it (look for tools that offer free trials or free demos) Ask your team what they think of the tool Choose technology that specializes in team building Form a cohesive unit amongst your team by adding team building technology to your suite of tools. Team building apps have features intended to help your employees interact with one another in an effort to form meaningful relationships. One of our favorite team building features is the ability to congratulate or recognize team members for a job well done. Our Workmates solution offers these features which can help promote camaraderie, gratitude, and intrinsic motivation. Basecamp and Asana are examples of two other tools that also offer these features. When looking for team building tools, consider your staff. What do their personalities, work styles, and strengths look like? What ways would they enjoy connecting with their peers? If you’re unsure, just send over a quick survey or questionnaire so you can hear it from them directly. Let your seasoned employees have a say Promoting employee autonomy and trust is essential to building a strong working culture. When you strike the right balance between employee independence and team collaboration, you create harmony and flow. Every team member has unique gifts and skills, some of which work best in an independent setting and others that are highly effective in a group setting. That’s why it’s important to let seasoned team members have a say when it comes to the tools they’re going to use. Seasoned employees understand their roles inside and out. They’ve done their jobs enough times to understand what features they need for autonomous work and which features they need to thrive when working with others. To help initiate this, consider hosting a few brainstorming sessions where employees can get together, sign up for free trials or demos, and test and rate each tech option. You can ask your employees to document their thoughts along the way or take it a step further and have them write up some formal reviews. After your team’s tested a variety of apps, get together for one last meeting to finalize the tools you’re going to use. Use tools that omit information silos Information silos wreak havoc on even the best companies’ culture. Not only do silos contribute to employee confusion and frustration, but they also facilitate a disconnect among teams. Other than highly sensitive company information, your employees should have open access to all of the data, resources, and tools they need to perform their jobs well. All-in-one workspaces, a Work OS, and team collaboration tools can help provide employees with the information they need to thrive at work. Technology can also help omit information silos by: Providing company-wide status updates Displaying employee schedules and availability Providing a central location for handbooks and other important company docs Tracking task completion in real-time Displaying assignments, projects, and due dates in real-time Wrap up As technology advances, organizations are given a prime window of opportunity to provide solutions that promote a strong company culture. With an understanding of your team’s core needs, pain points, and long-term goals, you can implement technology that carries them through all phases of their work journey with you. Are you ready to build a strong culture with better technology? Here’s a quick recap of how to do just that: Offer remote and hybrid-work options Keep everyone's data safe Choose technology specific to your industry Choose technology that specializes in team building Let your seasoned employees have a say Use tools that omit information silos And that’s it for today. Thanks so much for reading — we truly wish you nothing but success!
How Employee Engagement Plays an Important Role in Mitigating Workplace Violence
How Employee Engagement Plays an Important Role in Mitigating Workplace Violence
Most people do not expect to be a victim of workplace violence. Some jobs, such as police officers, members of the military, and first responders, may expect to experience violence from offenders. However, offices, restaurants, or healthcare workers often find themselves unprepared in the case of workplace violence. Unfortunately, workplace violence can be a problem worldwide in all industries. As a result, it is crucial to use an employee engagement strategy to mitigate workplace violence. You can significantly reduce workplace violence by properly communicating with your employees and educating them on proper behavior with training videos. Posting a guide with steps to follow and who to consult in the case of violence, installing panic alarm systems, and fostering teambuilding shared experience are all proactive solutions to mitigating workplace violence. While there might still be breakthrough cases, violence will occur at a lower rate. Train Employees and Workplace Standards and Violence Reduction Employee engagement is your number one tool to mitigate workplace violence. Preventative measures are crucial to eliminating violence in the workplace. As a result, classes and training videos on workplace standards and violence reduction should be a part of employee training. When employees start working for a new company, they often need to complete training courses and general requirements before beginning in the new position. Regardless of the position, they need to learn the ins and outs of the company so that they are prepared to do their job to the best of their ability. During training, you can incorporate lessons on violence reduction. Types of Workplace Violence Violence in the workplace comes from one of two places. Firstly, employee-on-employee violence can occur and is the more challenging version to eliminate. However, the other version, customer-on-employee violence, is easier to avoid. To avoid customer-on-employee violence, you can teach your employees about conflict resolution. Teach your employees how to understand and recognize anger. By learning how to recognize anger, employees will be able to notice when situations are getting out of control. Once employees know how to recognize anger, you can look at best practices for informal de-escalation training. Teach your employees how to find the real cause of frustrations so they can talk with the customer about a solution. While these solutions are great for when anger arises from customers, you can also use them when employees have arguments among themselves. However, since these relationships are more interpersonal than those with customers, mediation is also important. Teach Employees About the Importance of Mediation If an employee notices a conflict growing between them and another employee, they need preparation for what to do next. Level-headed employees who have received mediation and workplace violence training will be able to resolve the problem before violence ensues. Calling for a mediator is one way to troubleshoot a conflict and engage employees in important workplace violence avoidance. An employee can bring in a manager, supervisor, or another employee to resolve the situation. However, many conflicts may need resolutions from superiors than other employees; this is when a supervisor should step in as a mediator. When an employee brings in a mediator, that individual should leave all assumptions about the employees and situation behind them. They should enter the situation with an open mind to accurately determine how to proceed. Encourage Employees to Engage with Supervisors and Human Resources If a Situation Gets Out of Control Employee engagement is crucial to mitigating workplace violence. As a result, when employees go through their training videos, you can teach them to engage with supervisors and human resources in uncomfortable situations. If employees have access to a workplace communication network, they are more likely to engage with it. The network must be easily accessible, or they are unlikely to bother with it. Additionally, members of the communication network must be understanding and friendly. If they are confrontational, aggressive, and quick to blame the person coming to them with the problem, employees will resolve conflict in their way. If you are a company owner, you are responsible for hiring the right people as managers and supervisors to maintain good company culture. While these people are in charge of your employees, they need to treat them like equals. If managers treat their employees right, those employees are more likely to come with them when they have concerns about their coworkers. Install Violence Prevention Devices Customer-on-employee violence is more likely to occur, and customers are less likely to listen to reason than employees. As a result, you can install workplace safety devices to avoid conflict. Use Workplace Bonding Activities to Engage Employees and Build Relationships The best way to engage employees is with each other. If you notice workplace violence is higher in your workplace than is acceptable, you need to ask yourself what the problem is. While it is not easy to eliminate toxicity from the workplace, you can change things with new employees. When new employees start in the office, hold group activities, so everyone can get to know each other. A monthly all-hands meeting with food and drinks would be a good way to foster casual interaction and help form bonds. Playing games and creating friendly competition are good icebreakers and help employees learn about each other as people. The game does not matter as long as it is fun and encourages employees to laugh together. Friendship is the best mitigating factor against workplace violence. Team building and shared experiences foster relationships and understanding among coworkers. Final Thoughts Workplace violence is becoming more prominent throughout all industries. While it is impossible to eliminate it from every workplace completely, there are things you can do as a boss to mitigate it. Employee engagement is the best tool at your disposal to mitigate workplace violence. Required training for all employees, knowledge of the proper steps to take in a potentially violent situation (such as consulting with a mediator), installing devices such as wireless panic buttons within the workplace, and shared team-building experiences between employees are all potential ways to engage employees and reduce violence in the workplace.
How Much A 4-Day Work Week Saves in Times of Recession
How Much A 4-Day Work Week Saves in Times of Recession
Let's face it. Times are changing and along with it is the way we view work. In today's economy, the needs of employees are changing. Many employees are now willing to stick with companies interested in their personal development and in improving their work-life balance. And companies need to reassess older workplace traditions and move to more modern ones. Around the world, the concept of a four-day workweek is gaining popularity rapidly as many employers believe it improves employee engagement, productivity, and work-life balance. But what do employees themselves think about the prospect of moving to a four-day workweek? A survey showed that 92% of employees in the United States would happily welcome a shorter workweek. And as we all know, keeping your employees happy is key to the success of your business and achieving your goals. According to Colin Palfrey, CMO of Crediful, "Many employees are changing the way they want to work, and if you want to keep them happy and committed, then adopting a four-day work week might just be the way to go." The days when the traditional 9 to 5 worked for employers and employees are slowly fading away. Many people working 40 hours every week argue that they do not need all that time to finish their job and can achieve the same results by working part-time. But how does a reduced work week affect a business's bottom line, particularly during an economic downturn? In this article, we will explore the benefits of this shorter work schedule and the cost savings of a four-day workweek in times of recession. Advantages of a 4-Day Work Week The idea of a four-day workweek has been around for quite some time. Even though it has yet to materialize on a large scale, many companies have been experimenting with it to find out how it can improve employee happiness and productivity and make the workplace more appealing. Below are some of the numerous benefits of a four-day workweek and why you should consider implementing it in your workplace. Better Employee Engagement Undoubtedly, many employees will jump at having a four-day workweek and a three-day weekend. By knowing they have a three-day weekend, employees will be happier, more motivated, and more engaged. A study found that implementing a flexible working arrangement, like a four-day workweek, and giving employees praise and recognition can significantly increase employee engagement. It's important to remember that a company's success depends on the levels of their employees' engagement. According to Ben Michael, Practicing Lawyer and Founder of Michael and Associates, "Every company looking to create a happy work environment, produce better quality work and outperform its competitors must continually strive to keep its employees' engagement. And one of the best ways to achieve high employee engagement is by adopting a four-day workweek arrangement." To learn even more about improving the employee experience and increasing your competitve advantage while providing a fast return on investment, download our ebook now. Download Now Reduced Employee Burnout Employee burnout leads to poor performance because employees are less creative and productive and can't give their best. Employees who work too many hours risk higher stress levels and burnout. By reducing the number of hours worked, there will be a significant reduction in the number of employees feeling burned. Not only does burnout affect employees' mental health, but it also affects their physical health. By transitioning to a four-day workweek, businesses will help employees feel less stressed, happier, and better mentally and physically, enabling them to give 100% every time they show up to work. Improved Employee Retention In today's world, it takes more than just a good salary to attract and retain the best talent. Many employees now factor in perks that can improve work-life balance. And one of the most important perks these days is a four-day workweek. According to Anthony Martin, Founder and CEO of Choice Mutual, "Many employees give high regard and want to work for companies that show genuine interest in flexible employee schedule and work-life balance. Adopting a four-day work week will surely give you a great competitive advantage when retaining employees." In fact, according to a 4 Day Week Global study, 63% of businesses reported that they could attract and retain talent easier with a 4-day week. There is enough evidence to suggest that a four-day workweek is a solid incentive to keep your employees on board. Reduced Carbon Footprint Now, more than ever, climate change is a defining issue in our lives, and there is a continuous search for measures to remedy the situation. And one of the many benefits of a four-day workweek is a smaller carbon footprint, which is just what the environment needs. Shortening the work week means that employers and employees don't have to commute as much, and large office buildings are used one day less. It might not seem like much, but every reduction in carbon dioxide emissions is a win for us and the environment! Potential Cost Savings of a 4-day Work Week During Recession During an economic downturn, companies must adapt and adopt measures to sustain company growth. A 4-day work week has been proven effective in helping businesses save costs and keep their operations going in times of recession. Here are a few potential cost-saving effects of a 4-day work week. Increased Productivity Increased productivity is the best way a four-day workweek can save you money. If your business is productive, it implies that you are using fewer resources to complete tasks without compromising quality. According to Stephan Baldwin, Founder of Assisted Living, "Adopting a four-day work week at your company is a great way to make employees happy and motivate them to give their best to bring more productivity to your business. This way, you'll earn and save more." In addition, employees who work five days a week are usually overworked and less productive on average compared to employees who work four days a week. Offering employees a four-day workweek is a great incentive to push them to work harder and more diligently. Saving on Hiring Costs A 4-day work week greatly benefits employees and motivates them to work and stay longer at your company. Thanks to a 4-day work week, you will see a significant increasein employee retention, engagement, and loyalty. And consequently, you will save costs associated with hiring and training new employees on your company culture. According to Jim Pendergast, Senior Vice President of altLINE Sobanco, "The best option for a business looking to save on hiring costs is to retain good employees rather than trying to replace them, as this will almost always benefit your business in the long run. If you keep maintaining and building on the talent within your company, success will follow." In this era of the Great Resignation, where it is becoming increasingly difficult to find the right recruitment strategies for successful hiring, moving to a four-day workweek can help your company stand out and help keep your current employees happy and productive. Find Out How Much You Can Save by Switching to Workmates. Other HR Teams made the switch from Workplaceand save upwards of 60% Calculate Now Lower Office Running Costs Shifting to a four-day workweek reduces overhead expenses such as electricity and other office costs. Cutting such costs would save you a lot of money with time. In addition, office supplies will last longer, and equipment such as printers, scanners, and copiers will depreciate slower. Fewer work days also mean you have to spend less on Janitorial services. By adopting a four-day work week, you'll be surprised with how much extra you will have in the bank. Save more on Employee Perks Employee perks are great, but they can quickly consume your budget. But by cutting a day out of the work week, you can reduce the financial impact such perks have on your business. For example, some businesses offer their employees commuter benefits, catered lunches, and gym reimbursement. By dropping one day out of the work week, your company will save thousands - if not tens of thousands - on these perks, depending on your size. Conclusion The four-day workweek will only get more popular as more companies strive to find better ways to cut costs while maintaining or increasing productivity. Even though there is no one-size-fits-all approach to it, taking advantage of the numerous cost-saving opportunities of a four-day workweek is what you need to save in times of recession and propel your business to the next level. No credit card needed Less then 5 min to set up
What Solutions are offered by I-9 Compliance Software?
What Solutions are offered by I-9 Compliance Software?
Form I-9 is a federal form that is required by law. It contains information regarding the identity and eligibility of the employee who wants to work in the United States. The I-9 compliance software helps maintain an audit trail of all employees and ensures they have proper authorization to work in this country. The process of implementing a high-quality I-9 compliance program is complex. However, with the help of third-party software, it can automate the process. So, if you are wondering what such software will do for your company, consider reading this article till the end. Form I-9 Compliance - Why is it crucial for Businesses? Form I-9 is a federal government form used to verify employees' identity and employment authorization. New employees must complete this form within three days of their start date. It helps businesses ensure that they are hiring only authorized workers. When an employer hires a new employee, they must complete Form I-9 within three days or face severe consequences for noncompliance. Here are some of the key reasons, explained briefly - 1: It Prepares Your Employees The first and most important feature of any I-9 compliance software program is that it prepares your employees ahead of time about what is required of them to complete Form I-9. This helps employers remember which items still need to be completed in order to stay compliant. A thorough checklist is another crucial benefit offered by digital I-9 compliance software programs, as this makes it possible for you to keep track of all tasks needed for completion. 2: Provides Assistance with the Onboarding Process The I-9 compliance software is designed to help employees understand the I-9 process, and it does so by providing reminders and notifying employers when they need to complete each section of the form in an appropriate time frame. The software also helps minimize human error by alerting employers when changes are needed. 3: Always Tracks and Monitors Expiring Documents The primary purpose of having a Form I-9 on file is to verify that every new hire has been properly authorized to work in the States. If you don't have all your forms up to date, you can be fined or even sued for not complying with federal law. With this in mind, digital I-9 compliance software reminds companies to update Form I-9 documents before they expire so they can be aware when their employees' status changes because of an expired document. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now 4: Assists Businesses in the Document Archiving Process Another benefit of digital I-9 compliance software is that it can assist businesses in archiving. This feature allows employers to automatically notify employees when they need to provide new documents, helping them stay on top of their responsibilities as they undergo an audit. The software also provides a convenient paperless solution for companies looking to digitize their records and keep them in one place, making it easy for employees and company officials. 5: The Software Centralizes Reporting Digital I-9 compliance software offers comprehensive reporting features that help you comply with government audits. The report is generated in a standardized format, so it's easy to understand and follow. You can use the digital I-9 compliance software to manage your documents and keep them organized. With this tool, you will have all your documents in one place, making it convenient for employees or employers who need to review their documents and other forms related to employment history before completing an application form for new hires or existing employees. 6: Completes the e-Verification Process E-Verification is an optional feature in I-9 compliance software that allows employers to complete their verification of employment eligibility. It's designed to give employers an extra resource to verify employment eligibility for their employees and reduce errors with manual submission. E-Verification auto-populates the system with accurate information, reducing the time it takes to submit an initial list of documents, as well as increasing accuracy through - Minimizing data entry errors by allowing users to enter all required fields at once; Automatically populating dependent information like birth dates or last names when they're entered into one field; Providing a search function helps locate records more quickly Top Automated Solutions offered by an I-9 Compliance Software Completion of Form I-9 (along with the Correct Version) Organizations must complete Form I-9 for all newly hired employees. Employers are responsible for ensuring that each newly hired employee submits Form I-9 in its entirety and with the correct version. It includes completing the - Section 1 - which requires information about the identity Section 2 - which requires proof of work eligibility in the US through a valid government-issued document or document number Section 3 - requires completing a form called Employment Eligibility Verification (I-9) Supplement. Employee Verification Remotely Form I-9 can be challenging for organizations, especially those with multiple employees to manage and oversee. To help ease this hassle, USCIS allows assigning an authorized representative to complete the task on the organization's behalf if they cannot do so themselves. However, that doesn't ease the administrative burden. An I-9 compliance software helps organizations complete the process remotely by allowing them to store their employee data in one place securely. You can share the data easily with whoever needs access without losing control over sensitive information. Retention of the Form I-9s for 3 Years The Form I-9s should be kept on file by the employer for at least three years after the hiring date or one year after employment ends. If an employer doesn't keep the forms on file, they can face a fine of up to $1,000 per form (or $2,000 if done knowingly). However, this task can be easy when organizations have the I-9 compliance software. Updating the Form I-9 The Form I-9 needs to be updated over time to reflect changes in employment status, job duties, and employer names. The I-9 compliance software can make changes accordingly and instantly. Employers can also use the software to make other updates unrelated to work authorization documents. Final Words Implementing a high-quality I-9 compliance program becomes more manageable when organizations have dedicated software designed for the same. Apart from the mentioned points above, the software also maintains an audit trail. It is something essential for I-9 compliance. The ICE agent may request the I-9 audit trail during an inspection. Therefore, ensure getting I-9 compliance software from a trustworthy service provider.
How HR Technology Is Helping Businesses Grow
How HR Technology Is Helping Businesses Grow
The word workplace has taken a whole new definition post-pandemic. In the current times, what workplaces are today can be entirely different from how it shapes tomorrow. In the new normal, HR managers have been trying to redefine people management. The arena for any business is highly competitive, with cutting-edge technology at our fingertips to make businesses grow. While hiring exceptional talent is one thing, using technology to manage people changes the game completely. Your workforce should be ready to adapt and adjust to the dynamic nature of the business world. Leaders have to ensure that they not only grow their revenue and sales but also adapt to unpredictable shifts. With some workplaces going remote and others hybrid since the pandemic, HR professionals need to ensure that employees are well-equipped to face challenges. And this is where HR tech comes in. It aids in this process and streamlines the whole process for businesses to grow. The Human Resource technology market was valued at USD 22.90 billion in 2021 globally. It is estimated to grow by 7.5% from USD 23.98 billion to USD 39.90 billion. With a rising demand for automation of HR processes, businesses can leverage HR tech to grow successfully. What Is HR Technology? Simply put, HR technology is a software that Human Resources department to improve an organization’s overall performance. It takes care of all the complex functions ranging from the payroll to hiring new employees and improving the work environment. Optimal organizational functioning is not the only goal of HR tech, it also works to improve the employee experience. Because of the Covid-19 pandemic, these days the workforce has seen a shift towards remote and hybrid working models. source: HumanResources.net Thus, a workforce streamlined and managed by technology is inevitable. Leveraging HR tech in the right way can ensure business growth and success for any organization. It also helps HR professionals to streamline the entire managerial process. Why Is Human Resource Technology Beneficial? The world is driven by cutting-edge technology and has taken over the reins in every avenue. Manual work is no longer sought after considering artificial intelligence which takes up most of the work from one’s hands. Administrative work that used to be time-consuming paperwork is now being replaced with software that integrates everything into one platform. For human resources, HR tech is beneficial because it eases the processes of hiring, onboarding, etc. It also makes collecting data and relaying information within the organization easier. Thus, it can help make the decision-making process much more effortless while keeping it cost-effective. HR tech is now taking full reigns in the business arena which makes it significant for HR leaders in organizations to leverage HR tech for organizational transformations. Latest Trends In HR Technology With rapid changes in the workforce dynamic, HR strategies need to implement these changes in the best way possible. Technology has been part and parcel of our lives, and organizations are no strangers to its powerful influence. Artificial Intelligence - AI has revolutionized HR practices through systems that provide actionable, real-time insights for better and efficient decision-making. Efficient Learning - Skill-based learning helps employees keep up with modern technology and overcome challenges to perform their best. Employee Wellness - Better productivity and performance are closely tied to employee wellness. As a result, an organization needs a more holistic approach. HR tech has well-rounded tools that focus on different areas of employee well-being. This helps bring out better productivity and performance. Employee Engagement - Feedback systems can help organizations keep employees engaged by creating an atmosphere based on their needs. For instance, take Air Asia. With their Human Resource technology that has automated, multi-language query resolution, the company saw a 30% drop in employee complaint tickets. Similarly, Coca-Cola Vietnam has a single communication interface that acts as a virtual employee helpdesk. This interface is well integrated with all important HR systems. Why Is Choosing The Right HR Technology Important? The right HR tech for your company might not be the first one you come across. Moreover, if you are convinced to invest in the best software available, then there’s no need to rush into it. You will need to plan your organization's goals and strategies for success in the long run. This will help you understand where you want to divert your focus – do you want to increase employee engagement? Do you want to ensure the hiring process is seamless and select the right candidates? This is as significant as you deciding on a business deal. There are several options to choose from that will align with your company’s goals. However, do not rush in and take as much time as you need before making the right choice. To learn more about giving access to vital HR and work information — even when they're not in the office. Download our ebook now. Download now 7 Ways You Can Use HR Technology To Help Your Business Grow: 1] Employee Performance and Recognition Over 80% of employees prefer to be given immediate feedback that helps reduce errors and improves performance. Human Resource technology helps you keep track of your employee's performance and give them timely feedback to always be on par. This ensures the company staff is keeping up with expectations of deadlines. It also helps them keep you informed about their progress. Moreover, it also helps track accomplishments and engages in recognition of talents that can be given at the right time. This makes sure that rewards and appraisals for achievements align well with performance systems. Specific performance management software in the HR tech space can help with a better communication system. For instance, feedback systems will help manage an employee's expectations, strengths, and weaknesses. This will help them use this information to leverage their work. It gives a holistic evaluation of an individual's performance and can help align goals effectively. 2] Optimizing The Workforce Through Employee Engagement Optimizing performance comes with efficiency in communication. This is necessary, especially with remote working options. Employee engagement helps to optimize the workforce catered to their skills and drives up employee performance. Human Resource Technology includes employee engagement by acquiring feedback that can help keep a check on employee expectations. This also helps to prepare for challenges, so that the workforce does not have to suffer from any drastic setbacks. 3] Learning Programs That Keep Employees Up-to-date Technology is something that is advancing rapidly. This means any workforce needs to be in check with the latest technological advancements. This helps streamline work progress and make things more efficient for the workforce. According to Mercer, one in four employees feel their company is taking the initiative to upskill them. Moreover, employees are eager to divert focus toward discussions revolving around their development. Thus it becomes important for employees to be in tune and learn new skills from time to time. Helpful learning and developmental programs as part of training for the employees will be beneficial. This will ensure efficiency for the organization overall. To help your employees grow and learn new skills, you should provide them with the appropriate training. If you have a team that specializes in web-based projects, then make sure they're aware of all aspects from beginning to end. You can do this by providing them with basic technical know-how when it comes to creating, editing, and designing websites. Another plus point is that digital learning has made it easy to acquire knowledge on the go. Thus, it allows you to create a pool of resources for employees to revisit and brush up on their skills. 4] Talent Management Hiring and onboarding are on one end of the spectrum, whereas retaining is on the other end. HR technology helps in improving the productivity of employees in different ways. Best-class talent management systems address several problems that are faced especially in hybrid models: Improves employee experience through feedback, appraisals, and surveys to assess their satisfaction levels. An automated process helps cut off the cumbersome work, plan and align company strategies and be available for others when needed. Helps in creating targets and expectations that need to be reached by the organization catered toward career progression. Help keep a track of an employee’s performance management through strengths and weaknesses. According to Aberdeen Group, organizations with better employee engagement and good talent management were 58% more likely to use performance management software. This works well with developmental programs because they can create programs specific to an employee. As a result, the employees can learn and develop their skills efficiently. This helps in an overall assessment of an employee and creates an experience that is satisfactory for the individual and the organization. There are several other software out there that offer similar features to help evaluate performance and increase productivity. 5] Payroll Payroll technology eases the burnout of the staff that takes care of payroll. The technology regulates and manages employee salaries effectively and can give details about their pay. An automated payroll can help include an employee in the payroll process as well as remove them. It streamlines the whole process by making sure there is no error and lifts the manual work. This helps allot time to more meaningful work such as HR strategy. 6] Hiring New Employees Hiring is a daunting process in itself. But, with the help of technology, this can be made easier. Automation has made things easier for the recruitment process: Speeds up the recruitment process so you can get to the best talent faster. Dismisses the prospect of a biased judgment toward selecting eligible candidates by filtering through skill, experience levels, and other relevant criteria. Digitized arena and optimal virtual assistance for the onboarding process. There is software that can aid HR professionals by building a pool of qualified resumes ready. Interviews and other processes can be organized and help scan the top candidates for the role. The pandemic has made tremendous changes to the hiring process. This has helped make it easier for HR professionals to hire and retain employees. Around 94% of HR professionals have said that using cutting-edge technology for recruitment software has helped ease the hiring process. There are several other features that help you hire the right people for your organization. You can even consider running an employee referral program to broaden your potential candidate pool. This guide was designed to help you navigate through those difficult tasks and help determine the right software for your organization, download our ebook now. Download now 7] Efficiency In Managing Data Keeping a tab of leaves, benefits, payrolls, appraisals, and so on is a tedious, time-consuming task. In this situation, probably a team of individuals is drowning in tons of documentation, managing these systems. According to statistics from Finances Online: 83% of employees have to recreate the documents they cannot find. 46% find it time-consuming and challenging to search through these documents. 42% of the documents are not labeled correctly. 41% of information is stored incorrectly. These statistics prove that manual work is more error-prone, time-consuming and potentially frustrating. Not only does it need a lot of focus, but there might be errors in the data as well. While entering data is one thing, fixing these errors is another. An efficient data management software help HR managers keep their documents and data organized in one place for ease of access. A well-rounded Human Resource technology system will take this work off your hands providing no room for error. It makes the process efficient and ensures you don’t have to run through repetitive tasks again. Conclusion There’s no doubt that technology will be at the forefront in every field with rapid changes, especially since the pandemic. In such a world that is driven by technology, incorporating such software is unavoidable. Artificial intelligence and similar tools help streamlining HR processes and also helps employees upskill. There’s no doubt that the future of every company’s HR role rests in the hands of efficient software.
5 Strategies for Engaging Government Employees
5 Strategies for Engaging Government Employees
Employee engagement refers to the level of commitment, involvement, and enthusiasm that an employee has for their work and the organization they work for. It is a measure of how actively and positively an employee is involved in their job and how they contribute to the overall goals of the organization. High levels of employee engagement are associated with better performance, higher productivity, and lower levels of absenteeism and turnover. Government organizations that are able to foster a culture of engagement are often more successful, as engaged employees are more likely to be motivated, focused, and creative, and to take ownership of their work. Definition of Engagement and Benefits of Engagement Employee engagement is important in any organization, and it is particularly crucial in the government sector where employees often play a critical role in serving the public. Employee engagement is particularly important in the government sector for a number of reasons: Improved public service Engaged employees are more likely to be motivated and committed to their work, which can lead to improved public service and a better experience for citizens. Increased productivity Engaged employees are more likely to be productive and efficient, which can help organizations achieve their goals more effectively. Improved retention Engaged employees are more likely to stay with an organization for longer periods of time, which can help reduce employee turnover in your company and the associated costs. Enhanced reputation Engaging government employees can help improve the reputation of a government organization and its ability to attract top talent. Better decision-making Engaged government employees are more likely to contribute their ideas and opinions, which can lead to better decision-making and innovation within the organization. Here are five strategies that you need to implement effectively for engaging government employees in 2023, to bring a qualitative as well as quantitative change in the overall work environment, including better employee engagement and boosting productivity in various government departments or sectors. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Strategy 1: Embrace Change To encourage employees to embrace change, it can be helpful to involve them in the decision-making process and provide them with the resources and support they need to adapt to new situations. Communicating the benefits of change and helping employees understand how it aligns with the company's goals and values can also be effective in fostering a positive attitude toward change. Invest in Technology There are several technologies that companies can invest in to improve and find the solution to employee engagement such as: Collaboration tools Collaboration tools such as Slack, Microsoft Teams, or Asana can help employees stay connected and work together effectively, even when they are not physically present in the same location. Virtual meeting platforms Virtual meeting platforms like Zoom, Google Meet, or Skype can help facilitate communication and collaboration among remote employees and teams. Employee surveys Employee survey tools can help organizations gather feedback from employees about their experiences at work, which can inform decisions about how to improve engagement. LIKE.TG® now makes it so easy to quickly develop and send employee polls and surveys, all to produce real-time visibility into what’s needed to generate business success. Learning and development platforms Providing employees with access to online learning and development resources can help them stay up-to-date on industry trends and improve their skills, which can lead to increased engagement and productivity. Wellness and mental health resources Investing in technologies that promote employee wellness, such as meditation or mindfulness apps, can help with the impact on employees' well-being and feel more balanced and engaged in their work. Modernize Work Processes Modernizing work processes has been found to be helpful in motivating and engaging government employees to take ownership and contribute meaningfully in their roles. There are several ways that companies can modernize their work processes for engaging government employees: Encourage team building and collaboration: Encouraging team-building activities and promoting collaboration among employees can help build strong relationships and foster a sense of community within the organization. Use technology to streamline processes: Implementing technology such as project management tools, automation software, and virtual meeting platforms can help streamline work processes and make them more efficient. Foster continuous learning and development: Providing employees with opportunities for learning and development can help in engaging government employees and keep them motivated in their work. Strategy 2: Establish Clear Communication/ Develop innovative ways to measure employee satisfaction Employee satisfaction in the government sector can help the government or administration to formulate a plan of action, based on the outcomes to further improve or enhance employee engagement measures. Utilize Digital Platforms There are a variety of digital platforms that government departments can use to measure employee satisfaction for engaging government employees. Some examples include: Anonymous feedback platforms Anonymous feedback platforms like Blind or Glassdoor allow employees to share their thoughts and opinions about their work experience without fear of retribution. Social media monitoring tools Social media monitoring tools like Brand24 or Hootsuite can help companies track and analyze what employees are saying about the company on social media. Employee engagement apps Employee engagement apps allow organizations to track employee satisfaction and engagement through regular pulse surveys or longer-term assessments. Here’s a mobile HR app that works for you - no matter where you happen to work. LIKE.TG®’s mobile employee app now gives fast, easy access to the same experience employees expect in the office, all to make work that much better. Encourage Open Dialogue Creating a free and transparent environment in a government organization can be achieved through a combination of a few strategies like: Encourage open and honest communication Create an environment where employees feel comfortable sharing their thoughts and ideas, and make it clear that their feedback is valued. Establish regular communication channels This could include weekly or monthly meetings, one-on-one check-ins, or using collaboration tools such as internal communication software, to keep employees informed and connected. LIKE.TG Workmates platform enables a community approach to team communication and collaboration so that the associates are more connected to both the company and each other. Our customizable group channels and collaboration tools transform teams into true communities focused on the same goals and objectives. Reconsider old ways of thinking about teamwork and discover how a community approach to collaboration can produce powerful business results. With LIKE.TG®, users can create valuable group channels to align teams, simplify communications, and focus their efforts on a common goal. Use a variety of methods to gather feedback In addition to traditional methods like surveys and focus groups, consider using more innovative methods like employee suggestion boxes, anonymous feedback platforms, or pulse surveys to gather insights from employees. Employee suggestion boxes Setting up an online or physical suggestion box allows employees to anonymously share their ideas and feedback about the company. Strategy 3: Utilize Data Utilizing data can be a powerful tool for improving and engaging government employees. Data is everything these days and, in the future, it is poised to play a critical role in many sectors, including gauging employee satisfaction, engagement as well as employee performance. Collect Relevant Data By collecting and analyzing data about employee satisfaction, productivity, and retention, organizations can identify areas where improvements can be made to better support and engage government employees. By tracking key metrics over time, organizations can monitor progress and make adjustments as needed to ensure that engagement efforts are having the desired impact. This can create a template to further implement result-oriented programs and to check which tragedies work out and which don’t. Analyze and Act on Data Using data to understand the specific needs and preferences of individual employees or groups can help organizations develop targeted interventions that are more likely to be effective in improving and engaging government employees. Sharing data with employees about the impact of engagement initiatives can help employees feel that their efforts are making a difference and that their contributions are valued. Strategy 4: Foster Inclusivity Fostering inclusivity can be an effective way to improve employee engagement in the government sector. Here are a few ways that government organizations can foster inclusivity: Promote diversity and inclusion Encourage implementing a DEI strategy in the hitting process and create a welcoming and inclusive work environment for all employees. Provide opportunities for professional development Offer opportunities for professional development and advancement to employees from diverse backgrounds. Encourage open communication Foster an environment where employees feel comfortable sharing their thoughts and ideas, regardless of their background or position within the organization. Celebrate diversity Find ways to celebrate the diverse backgrounds and experiences of your employees and recognize the value that this diversity brings to them. Address discrimination and bias Take a proactive approach to addressing discrimination and bias within the organization and establish clear policies and procedures for addressing these issues. Strategy 5: Offer Opportunities for Development/ Provide Training Opportunities Provide Professional Development / Provide Opportunities for Growth Providing professional development and opportunities for growth can be effective ways to improve employee engagement in the government sector. Here are a few ways that organizations can provide these opportunities: Offer training and development programs Provide employees with opportunities to learn new skills and advance their careers through training and development programs. Encourage continuous learning Foster a culture of continuous learning by providing access to online resources, such as webinars or e-learning courses, that allow employees to stay up-to-date on industry trends and improve their skills. Offer leadership development programs Provide leadership development programs to help employees develop the skills and knowledge needed to take on leadership roles within the organization. Encourage professional growth Encourage employees to take on new challenges and responsibilities and provide support and resources to help them succeed. Offer Mentorship Programs Identify potential mentors Identify employees within the organization who have the skills and experience to serve as mentors and are interested in participating in a mentorship program. To learn more about giving access to vital HR and work information — even when they're not in the office. Download our ebook now. Download now Match mentors with mentees Pair mentors with mentees who are seeking guidance and support in their careers. It may be helpful to consider factors such as career goals, work styles, and personalities when making matches. Establish clear goals and expectations Clearly define the goals and expectations for the mentorship program, including the frequency and duration of meetings, the types of support that mentors will provide, and any reporting or evaluation requirements. Provide support and resources Offer resources and support to help mentors and mentees get the most out of the mentorship relationship, such as training on effective mentorship practices or access to online resources. Monitor and evaluate the program Regularly monitor and evaluate the program to ensure that it is meeting the needs of both mentors and mentees and making a positive impact on employee engagement. There are many factors that can contribute to engaging government employees in 2023, including the work itself, the work environment, the relationships employees have with their colleagues and leaders, and the opportunities they have to learn and grow within the organization. Employers in the government sector can work to increase employee engagement by providing meaningful work, clear expectations, support and resources, opportunities for growth and development, and a positive and inclusive work culture. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now Author Bio: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
6 Tips for Your HR’s Remote Employee Onboarding
6 Tips for Your HR’s Remote Employee Onboarding
It can be tough to onboard new employees, particularly if they’re remote. They can't just pop into the office for a meeting, and you can't always quickly bring them up to speed on all the company's goings-on. But with a little effort, you can make the process smooth for both the employee and your team. Several tools and technologies can help make the onboarding process easier for you and your new employee. For example, video conferencing software like Skype or Zoom can be used for virtual training and tours. And there are many online tools, such as Google Drive, that can be used for collaboration and sharing documents. In addition to taking advantage of these tools, you can make the onboarding process smoother and more efficient with the following guide, designed to help you get started. 1. Have a remote work policy If you're going to be onboarding remote employees regularly, it's important to have a remote work policy in place. This should outline your expectations for how employees will conduct themselves while working remotely and what you expect from them regarding communication and collaboration. Having a clear policy will help make the onboarding process smoother and ensure everyone is on the same page from the start. And it starts in the hiring process: In your application, ask candidates what aspects of remote work appeal to them. Ask them to describe their preferred working style, communication style, and technical skills. If a candidate responds that they do not enjoy the isolation of remote work, you may want to move on. 2. Send equipment and a welcome package beforehand Few things will frustrate both you and your new employee more than having them spend the first few working days ironing out technical difficulties. So, ahead of time, order all necessary hardware they’ll need and have it delivered to their home. Here are some items to consider, depending on the requirements of the position: Laptop or desktop computer Monitor Keyboard and mouse Headset or earphones Webcam Printer/scanner External hard drive or USB drives Phone or VOIP equipment Charging accessories and power strips When it comes to software, if what employees need isn’t cloud-based, ensure it's pre-installed on their device. Include passwords, usernames, and any other security information needed so remote hires can easily get up and running. Suppose you are working on many different online marketing tools. In that case, putting together a list of recommended tools for your new employee may be helpful. Or if you’re working with a project management tool, ensure that their accounts are already set up in advance, and they’ll have access from day one. Additionally, making remote employees feel welcome can help embed them into your organization and feel like they’re part of the team. One idea is to send a welcome package with things like: Welcome letter from the CEO or team leader Company swag such as T-shirts, mugs, notebooks, or pens Employee handbook Snack box with an assortment of treats and snacks to enjoy while working Tech accessories like USB flash drive, ergonomic mouse pads, or laptop stands Gift cards for coffee or online retailers Virtual event pass to an upcoming online workshop or team-building event Desk plant to brighten up their home office space 3. Be prepared with virtual onboarding materials Gather all your onboarding materials and make digital copies as part of your remote onboarding program. You may also want to mail them a physical copy along with their welcome package. Here’s a list of things you’ll want to include: For all employees: Mission, vision, and values Organizational charts Employee directories Communication procedures (how and when to use email, video calls, and chat) Tutorials for commonly used tools Security standards Templates for standard documents (presentations, email invitations, sales follow-up emails, etc.) For marketing: Lead qualification criteria Content style guide Blog and SEO best practices For sales: CRM contact information standards How to order business cards Travel and expense procedures For software developers: How to set up a development environment Codebase Development processes Architecture standards You can help employees track their progress by making videos of everything that they need to learn in modules. Or you can set up a video call so that they’re able to ask questions on anything they don’t understand and managers can easily answer them on the spot. Creating these learning modules might be a bit difficult, but you can contract a Professional Employer Organization (PEO) to create learning modules for any job position. 4. Leverage existing technology and tools Use video conferencing or online team meetings to ensure a smooth transition. Companies onboarding remote employees can greatly benefit from leveraging technology and platforms such as Zoom for virtual meetings, Slack for communication, Asana for project management, LIKE.TG for HR software, and Microsoft Teams for collaboration and document sharing. For example, you can use Microsoft Teams to welcome your new team member, outline their responsibilities, and offer support. And some apps, such as Donut, allow employees to chat with a company representative through the internet. Onboarded employees can also receive useful information about company resources, such as knowledge bases, training software portals, and cheat sheets 5. Let new hires know what to expect Working from home can be a brand new experience to most. Ensure everyone understands what's expected of them during the remote onboarding process. What information do they need? Whom will they be meeting with? What tools do they need to be successful? You can avoid confusion and frustration later on by getting everyone on the same page from the start. This is also a good time to set expectations for communication. Will you use email, Slack, video conferencing, or a combination of all three? Let your new employee know how you prefer to communicate and the best way to reach you. 6. Set up a dedicated onboarding space If possible, set up a dedicated space for their remote onboarding process. This gives them a place to go where they can find all the information they need in one spot. It can be as simple as a folder in your company's shared drive or an intranet page with links to all the relevant documents. Having a dedicated space also makes it easy for you to keep track of your new employee's progress. You can quickly see what they've read and what still needs to be covered. As your business grows, it might be a good idea to consider tools to help during this process. LIKE.TG’s employee Onboard platform can help to automate a lot of the repetitive tasks that build up as you get the hang of remote onboarding. Download Our Free New Employee Orientation Checklist! Download Now 7. Use self-onboarding checklists Self-onboarding checklists are an effective tool for streamlining the onboarding process of remote employees, ensuring they complete all necessary steps. These checklists should include tasks like setting up company email accounts, completing required paperwork, reviewing company policies and procedures, and accessing necessary software and tools. Additionally, the checklist can guide new hires through introductory training modules, schedule their first team meetings, and prompt them to set up virtual meet-and-greets with key team members. 8. Introduce them to the team members One of the challenges of remote work is feeling like you're part of the team. So take some time to introduce your new employee to everyone on the team, even if it's just through a quick email or video call. If possible, set up regular virtual coffee chats or happy hours so they can get to know their colleagues in a more informal setting. You can also give them the company’s organization chart so that they do not have a hard time trying to remember who is who. 9. Give them a virtual tour If your company has a physical office, give your new employee a virtual tour so they can see where their team members work and what the space looks like. If you don't have an office, you can still give them a tour of your company's website, intranet, or social media channels. Make them feel like they're part of the team by showing them around and introducing them to everyone they'll be working with, even if it's just virtually. Always make an effort to have your camera on to create a warm face to face feeling when giving the tour. Click Trough an Onboarding Process Click through our interactive demo to see how LIKE.TG makes onboarding easy. Try It Now 10. Assign a buddy One way to help your new employee feel welcome is to assign them a buddy. This should be someone who's been with the company for a while and knows the ropes. They can answer your new employee's questions and help them feel comfortable in their new role. A workplace mentor can provide initial guidance and help eliminate the anxiety many new remote employees experience. Moreover, use video coffee chats and other ice-breaker activities to break the ice. 11. Provide training and resources As part of the onboarding program, provide your new employee with all the training sessions and resources they need to be successful in their role. An onboarding training session should entail a thorough introduction to the company culture, key policies, and job-specific skills, along with interactive elements like QA sessions, practical exercises, and opportunities to meet and engage with team members and key department leads. The goal is to set them up for success by providing everything they need to hit the ground running and make sure you’re both on the same page once their onboarding plan is complete. 12. Encourage communication and feedback Working remotely makes it easy to feel like you're out of sight and out of mind. To avoid this, schedule regular check-ins with your new employee. This gives you a chance to see how they're doing, answer any questions they may have, and give feedback on their progress. You should also be open to getting feedback from your employees. This helps you figure out problems and come up with solutions. Feedback will show you places where your new employees have problems. There are different ways in which you can collect feedback from your new employees. You can use surveys, meetings, or performance tracking software. Check-ins also allow your new employee to bring up any concerns or issues they may be having. By addressing these early on, you can help them feel more comfortable in their role and prevent any potential problems down the road. You can also ask them to turn on their video during conference meetings to make them settle in properly so you become aware of their onboarding experience. Since employees are not able to meet face to face, online meetings and daily communication are essential in team building and creating healthy remote team relationships. 13. Give them room to grow Finally, remember that your new employee is still learning and growing into their role. They may make some mistakes along the way, but that's okay. What's important is that you give them the space to learn and grow.Encourage them to ask questions, try new things, and take risks. This will help them become even more successful in their role and feel like they're truly part of the team. “As soon as we saw LIKE.TG’s Onboard demo, we knew this was the perfect solution for us. We loved that it was extremely simple and powerful out of the box, but that we could customize it with advanced capabilities to make it work in our company setting.” Elisa Garn Vice President, HR and Talent Christopherson Business Travel Learn More About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
How to Manage a Remote Development Team: 6 Proven Strategies
How to Manage a Remote Development Team: 6 Proven Strategies
Increasing an organization's employee efficiency and sustaining high performance is a topic that requires constant reassessment. The pandemic necessitated working from home for many employees. A considerable percentage of employees now work remotely from different corners of the world. It has become critical to ensure that remote work experience is productive for employees and organizations. This blog will walk you through six proven strategies to effectively manage your remote development team. Make sure to incorporate these strategies before you start to hire remote developers and build your engineering team. But before we dive into the strategy to manage teams, let’s discuss how you can build a remote team of software developers. Let's get started! How to build a remote development team? When working with remote teams in a software development company, the fundamental concept is to preserve work consistency while allowing for flexible work hours. This necessitates proper work planning. Foresee possible difficulties and take proactive measures to resolve them as a manager. Building trust is a typical approach to managing teams, particularly remote teams. Managers must have faith in their workforce to be committed and motivated to work successfully. At the end of the day, it's all about the people you hire and how you carefully select the best people who would complete your team with their unique skills. There are plenty of online job portals that help you hire remote developers. Use one of the most trustworthy online platforms and utilize rigorous vetting processes to pick the top remote software developers worldwide based on tech stacks, skills, and seniority. However, before promoting your vacant job post, it's best to define clear development needs. Once you know what kind of resource you want, create a targeted job description. Make sure to mention the skills and expertise you want, tech requirements, and employee benefits. Once a candidate has passed through the initial screening and assessments, ensure to conduct a face-to-face interview to get deeper insights into their skills and additional expertise. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now 6 Strategies to efficiently manage a remote development team 1. Establish your targets Establishing short and long-term goals is essential for employees and the organization. While assembling and managing development teams, it is necessary to remember that the modern workforce is more concerned with continuous learning and self-improvement than stability. As a result, it becomes vital to establish a clear goal to link your team’s interests with the company's objectives. 2. Strengthen your team's communication. Maintaining effective communication channels is the primary requirement for managing a software development team. Working remotely does not mean you can’t collaborate with your virtual team. In fact, uninterrupted and continuous communication brings the same level, if not more, of innovation to the table. Without face-to-face communication, it might be hard to distinguish the intent of communications sent between you and your team members, which is an apparent difficulty in managing remote developers. Undoubtedly, it's more challenging to comprehend a text message. So, you can begin your day with a video conference rather than a lengthy conversation on Slack/Teams/Email. Maintain a routine for meetings. This is especially effective when you are managing a larger software development team. Individual check-ins through phone or Skype may be best if you manage a smaller group. The critical point is to convey priorities, keep projects on track, and keep ideas flowing. This will assist you in avoiding misunderstandings and helping you and your team members move forward in sync. It may require extra work for remote employees to establish online communications. This may initially appear unrealistic, but encouraging your employees to communicate frequently with you and other team members will help you increase productivity. It could help to have an employee app. 3. Identify and provide the required tools. A critical component of successfully managing remote development teams is ensuring that the relevant tools are easily accessible to every team member. Project management software such as Trello, Workzone, and Zoho Projects become essential when managing a team remotely. Always hire remote developers with experience working with the software mentioned above. 4. Be empathetic, organized, and trustworthy. As remote team management is all about teamwork, empathy is a soft skill that pays off in a larger sense. Whether you refer to it as empathy, emotional intelligence, or simple human decency, this fundamental effort can assist teams in establishing and maintaining a good and long-lasting relationship with their colleagues. Also, empathy is unquestionably a necessary talent to test when you start hiring. 5. Foster a sense of belonging A shared sense of belonging among team members can increase work productivity. According to research, corporate leaders' top talent issues are now culture, engagement, and retention. Over half of corporate leaders and managers consider this a "critical" issue. Culture is the collection of your organization's behaviors, values, reward systems, and policies. Thus, it is critical to maintaining a specified culture within your firm. And once you have a defined culture, hire candidates who are an excellent cultural fit for your organization. 6. Recognize exceptional performance. Positive feedback can be used to show appreciation for work. It can be an excellent motivator for building team spirit. Ensure that you regularly provide constructive feedback to remote team members and encourage colleagues to celebrate triumphs, even online. As a manager, you should establish a habit of publicly praising each team member. Recognizing remote team members' efforts or superior productivity is critical. When an employee achieves a milestone, send congratulatory emails to express your appreciation for effective and efficient work. This gesture instills a sense of gratitude and recognition in the employee. Additionally, you may show your appreciation for employees by providing them with increments, awards, and gift cards. The strategies mentioned above not only promote an employee's commitment to you and your firm but also help you manage your team by keeping everyone motivated and happy. Conclusion Many companies have adopted remote work since the COVID-19 outbreak. You must know how to effectively manage a remote development team to foster a culture of growth and build innovative solutions. The major strategies you can adopt are establishing your targets, strengthening your team's communication, and identifying and providing the required tools. Promoting a culture full of empathy, discipline, trust, appreciation, and communality will also foster strength among your team.
The Benefits of Mobile HR Apps To Increase The Productivity
The Benefits of Mobile HR Apps To Increase The Productivity
After years of research, we have come up with the best mobile HR apps and their benefits. In this article, we will discuss different types of mobile HR solutions that can help businesses streamline their processes while improving employee engagement levels. Mobile HR apps If you're an employer, one of the most important things you can do is get your employees connected. In order to help them achieve their goals and make them more productive, mobile HR apps are a necessity for today's on-the-go workforce. Here are some of the ways that mobile HR apps can help: Onboarding: To ensure that new hires have all of their information readily available, employers should use a mobile app to collect personal information from applicants during the hiring process—and then follow up with them again after they've started working at your company. This way, you'll know exactly what steps need to be taken prior to starting work (e.g., filling out initial paperwork) so there aren't any surprises later down the road! Benefits administration: When it comes time for employees who rely on health benefits or retirement plans through their employer's plan provider, these programs typically require lengthy paper documents filled out by hand before being sent off somewhere else; this process becomes even more complicated when dealing with multiple providers across different states since each state has different regulations regarding how these types of services must operate within its borders. Onboarding is one of the most important activities in business: Onboarding is one of the most important activities in business today and Employee Onboarding Apps can streamline this process by transforming all paper-based forms into digital ones. The purpose of onboarding is to help new employees get up to speed with their new company, learn about its culture and policies, understand how they fit into the organization’s goals, etc., as well as provide them with tools for communication through different channels (email or IM). According to research from McKinsey Company “Onboarding: A New Frontier For HR Technology”, only 50% of companies are using any type of employee onboarding technology at all while 20% only do so on a limited basis; these numbers show just how much room there is for improvement when it comes to this area! The benefits of using HR onboarding software: The benefits of using HR onboarding software are even more important for global mobile teams, where transparency and the ability to work from any location or device may be a necessity for the team. Take TypeScript software development services as an example. You probably don't want to spend hours briefing each new hire on the details of their job and how TypeScript works. With a sound onboarding system in place, you can provide all employees with the same standard of training, which helps speed up the process and improves productivity. The importance of mobile HR apps cannot be understated. As your organization grows and expands geographically, it becomes increasingly important to have a system in place that allows employees at all levels of the hierarchy to receive important notifications or updates on their devices. This can help drive better performance across all areas of your business by providing accurate information about company events such as new hires or promotions opportunities; helping ensure that employees are aware when they need to make time off because they're sick or traveling; ensuring that managers don't miss out on information about potential candidates because they weren't notified quickly enough (or at all). The Employee Self-Service Software components: The Employee Self-Service Software component of an online HR solution allows employees to easily complete tasks like updating their contact information and W4 preferences, applying for vacation time, or reading company policy documents. The software is also compatible with mobile devices so that you can access it on the go! One of the best ways to improve employee engagement: Employee engagement is the most important aspect of an organization's success. The more engaged your employees, the better they'll perform and be able to deliver on your goals. If you're looking for ways to improve employee engagement and increase productivity and Build Trust in Remote Teams consider using survey software that enables you to measure satisfaction levels among employees and understand how they feel about their jobs. This can help guide future decision-making about company policies or procedures, as well as identify areas for improvement in order for you all to reach peak performance together! A Performance Management App helps you easily track goals: Performance management is a process that helps employees and managers set goals, track progress toward those goals, and identify areas for improvement. A performance management app can help you easily track these things by providing you with an easy-to-understand framework that makes it easy to create your own goal structure. This type of software also allows managers to review their employee's performance at any time by simply logging into the system from any device or computer where they have internet access (e.g., laptop). The end result is that these kinds of apps can help managers better understand what motivates their employees so they can make better decisions when formulating strategies for improving company culture overall! HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Managing employee benefits throughout their work life cycle: Benefits administration is a complicated process that requires a lot of time and effort. If you're looking for an effective solution, look no further than our benefits administration tool. This software will help you streamline your HR processes and make sure your employees are receiving the right amount of compensation. Benefits administration software has many uses beyond simply helping with employee benefits management: it can also be used to manage other types of business processes like payroll or reporting purposes as well. Some examples include: Mobile Human Resources apps have become a necessity: Today's on-the-go workforce is changing the way companies do business. It's no longer enough to be a good employer; you need an HR app that helps your company attract and retain talent, improve employee engagement, and track performance. Mobile Human Resources apps are a necessity for today's workforce. They provide real-time insights into employee moods; give managers access to data about their team members; allow employees to communicate directly with each other without leaving a message or emailing someone back (or worse yet—might cause them stress); offer employees flexible working hours so they can balance work life with family life without feeling like they're at work all day long; help employers locate employees quickly when needed during emergencies such as natural disasters or severe weather events such as hurricanes Harvey/ Irma/ Maria etcetera. Bonus Tips: Here are some of the best practices for introducing mobile HR apps in your organization: Define the business case. Before introducing any new technology, it's important to have a clear understanding of how it will Benefits That Increase Employee Retention and also benefit the business. With mobile HR apps, that benefit is usually increased efficiency and productivity. Get buy-in from key stakeholders In order to successfully introduce mobile HR apps, you'll need the buy-in of key stakeholders such as senior leadership, the IT department, and of course, the HR team. Choose the right apps There are a lot of mobile HR apps on the market, so it's important to take the time to research and select the ones that will best meet the needs of your organization. Conclusion: At the end of the day, HR software is a tool. It’s not going to make you more productive on its own. It’s going to help you be more efficient and effective if you use it correctly and appropriately for your business needs. It’s up to you to take the time and effort needed to find the right HR software solution for your company. Whether it's a mobile app or traditional desktop software, make sure that it has all of the features you need in order to make your job easier.
10 Big Recruitment Challenges and Solutions You Need to Be Aware of in 2023
10 Big Recruitment Challenges and Solutions You Need to Be Aware of in 2023
Hiring the top available talent is a challenge to this day. It doesn’t matter whether you are an HR professional or an HR manager or a recruiter, it is pretty normal to find yourself swamped with challenges involved in the recruitment process. These days recruitment is more than only posting a job vacancy and hoping that the ideal candidate will apply. It is all about optimizing and streamlining the whole process right from job requisition to the actual job offer. Here are some common recruitment challenges and their solutions. Attracting and engaging the best talent: More than 70% of the HR team members spend valuable time trying to figure out the best available candidate for their roles. They spend an endless amount of time going through the CVs only to find that none of them is a perfect match. To avoid this problem, you need to go back to the beginning to create job descriptions that are engaging to try and convert the top available talent. You need to avoid overused jargon, gender bias, and outdated job requirements. Raise and extend the candidate reach: One of the common problems involved in recruitment is reaching the right candidates. You need to broaden the talent pool and improve job visibility. However, due to scarce resources and tools, this can be difficult for the hiring teams. You need to have a remote recruitment strategy in place for this. There are hiring platforms available with a wide range of free and paid job boards. It is easy to cross-post on several channels and it is hassle-free. Management of candidate influx: This challenge is present for all the recruiters struggling to find a proper balance between decreasing the time for recruitment and managing hundreds of resumes. After the impact of COVID19 subsides, the recruiters will be faced with a flood of inbound candidates. It can be overwhelming especially when there are no right resources available for managing and optimizing the incoming applicants. You can use an applicant tracking system to optimize the hiring process. Maintaining a top employer brand: Employer branding these days is an essential component of the recruitment process. However, several companies out there are not leveraging this. Many companies are struggling to maintain a positive employer brand. They use lackluster candidate communication, outdated processes, inefficient interviews, and lengthy application forms for their HR practices. You need to grab the attention of your candidates and show them why they should select you as an employer. Providing an enjoyable candidate experience: If a candidate is faced with a negative experience, they will not only reject an offer but will also have many bad things to say about a company online. There are these kinds of challenges involved in the recruitment process and the hiring teams need to concentrate on them. The recruitment process is the first real contact made by the candidate with your organization. Ensure that you live up to their expectations. A dreary and slow process is where the top talent will be lost. Ensure a human touch: Technology has a crucial role to play in the hiring process. Most recruiters are relying on it after the advent of remote work. Technology allows them to optimize all the recruitment functions at the back end. However, on the front end, a human touch is necessary. You do not want the candidates to feel that they are interacting with machines and robots. You need to add a human touch to the entire process. You can use video assessment for helping you out. Hiring quickly: Most hiring teams are looking to hire new talent as quickly as possible. This is because these vacant situations can cost you a lot of money and they also result in a delay in operations. Still, depending on your area of operations, sometimes recruitment can take many months. This puts additional pressure on the frustrated hiring teams and recruiters. Taking a long time to recruit someone might be a by-product of talent shortage as qualified candidates are not available many times. Sometimes, the recruitment process goes on for a long time or many times the hiring teams struggle to agree. This can cause the best candidate to find a good job elsewhere. For avoiding these delays, you need to consider your recruitment process and ask yourself, are these hiring stages really necessary? Are we looking for candidates in the right areas? Are we working towards filling the vacancy with candidate pipelines? Are we communicating fast enough with each other and the candidates? All these queries can be replied to by using the recruitment metrics from the ATS or Applicant Tracking System you own. Many times, it is pretty natural to take a long time to hire. This is true especially when you are hiring difficult-to-fill roles. Explain this situation to the recruiting team and set your expectations early on. Make them aware of what a realistic timeline is. Highlight the significance of recruiting carefully for roles when a bad hire may cost a lot of money. To learn more about recruitment methods, download our ebook now. Download now Use of data-driven hiring: Businesses may use recruitment data and metrics for continuous improvement in their recruitment process and for making informed decisions. However, the collection and processing of data can turn out to be a big hassle. Maintaining spreadsheets is one of the ways of tracking all recruitment data. However, these methods are subject to human errors and they can be non-compliant. This makes it difficult to track the data and trends properly. The hiring teams have to find ways of compiling and efficiently organizing the data and streamlining the operations. You may store data and use systems such as ATS for exporting helpful reports. You can also utilize recruitment marketing software or Google Analytics for this purpose. There is no need to track all the available recruitment metrics. You can conduct a conversation with the senior management for settling for some key metrics that will make sense to you and your organization. Develop a strong employer brand: Having a good employer brand helps attract and engage better talent. Companies that can invest in employer branding have a better chance of making a high-quality hire. Still, this is a complicated process that includes many things such as making sure that, the candidates are receiving a positive experience with your organization. This promotes the culture of your organization over social media. This is a collective and continuous effort that needs you to come out of your normal duties and then secure buy-in from co-workers. Keep in mind to reply courteously to online reviews which can either be good or bad. Provide the means to the co-workers allowing them to tell your story about their work and what they enjoy doing. For instance, they may enjoy the experience if you use videos and blogs. Above all, you need to be projecting yourself as a good employer and it shows. Fair recruitment: There are several organizations out there that struggle to hire and attract a diverse set of candidates. The main reason for this problem is an unconscious bias for the candidates. It is mandatory to provide equal opportunity to all the candidates but not only that it is necessary to recruit objectively. It helps hire the most suitable candidates for a job without having to face the interference of stereotypes. It will result in having an all-inclusive workplace that displays to the prospective candidates that you have a meritocracy in your organization. It also allows you to benefit from the positive aspects of having diversity. You need to use objective hiring techniques such as remote recruitment strategies for this such as structured interviews or working with an international PEO firm. Conclusion You might feel a bit daunted by all these things. However, some of these recruitment challenges are common in many workplaces and at some point, in time you will face them. All recruitment teams have a fair share of challenges therefore, you should not feel discouraged if you are faced with them as well. By using these solutions, you can overcome the recruitment mountains and stay ahead of the curve as they say. If you are facing more problems than just some of these recruitment challenges, you can get help from hiring platforms to automate the hiring process.
10 Essential Skills Every Manager Must Have for Leadership Success
10 Essential Skills Every Manager Must Have for Leadership Success
Managers are responsible for the successful operation of their teams and departments. They oversee the work of others by providing employee onboarding, direction, guidance, and support. As a manager, you need to have certain skills, either through experience or training, to guarantee that your team performs at its best. Let's take a look at these 10 essential skills every manager must have for leadership success. Communication Communication is one of the most critical aspects of any relationship, even at the workplace. Managers can't be effective if they don't communicate effectively with their employees and stakeholders. They should set clear goals so everyone on the team is on the same page. Effective communication requires listening to what other people say and giving them enough time to express their thoughts. It also means providing and receiving feedback from customers or employees, whether positive or negative, when necessary. Problem-Solving Skills When problems arise, managers need to think about solutions rather than just reacting. Good problem solvers consider various alternatives before choosing the best solution. They need to think critically about situations to make the right decisions. Effective managers look at problems from different perspectives and consider all possible outcomes. This skill will help them in making decisions on how to handle team issues, both big and small. Empathy Empathy is an important part of being human. It helps us understand why people behave as they do and allows us to have an emotional connection with others. In business, empathy is especially vital because it enables managers to be more open-minded and flexible. While learning how to solve problems is helpful, empathizing with those who experience these challenges is equally important. Empathy is essential to boost employee well-being and productivity. To learn more about Time-Off by LIKE.TG, download one pager now Download now Time Management Time management is a crucial skill for anyone who wants to achieve professional development. A good time manager knows how to prioritize tasks and activities, set realistic goals, and complete assignments efficiently. Managers should develop this skill early in their careers because it helps them manage multiple responsibilities and projects. Managers should also familiarize themselves with helpful tools (such as Gantt charts) that can help them organize their project schedules. Developing time management skills willkeepthem organized and efficient throughout the day when they often juggle several tasks. In the workplace, it would be great to offer a time tracking app for employees. Decision Making Skills Making decisions comes naturally to some people, while others struggle with this task. However, no matter where you fall on the spectrum, good decision-makers must analyze the facts carefully before making a choice to prevent unconscious biases. The process includes gathering information, evaluating options, and determining the best option. They need to weigh the pros and cons and select the best course of action. When making important decisions in the office, managers need to practice this skill regularly. Conflict Resolution Conflict resolution is another essential leadership skill. Often, there are disagreements over ideas, opinions, and plans between team members. Handling conflicts peacefully and productively is a valuable quality that managers possess. If they fail to resolve conflicts appropriately, teams may become dysfunctional, and employee engagement may suffer. As managers, they must develop strong conflict-resolution skills and use them in daily interactions with colleagues. Pursuing a masters degree in leadership can further enhance one's proficiency in conflict resolution, providing a deeper understanding and advanced techniques to navigate and mitigate workplace conflicts effectively. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Ability to Inspire A leader's ability to inspire others is paramount. Teams can move forward only if individuals work together towards common goals. Managers must motivate their coworkers by encouraging them, demonstrating confidence in their abilities, and showing employee appreciation for their efforts. Remember, people follow leaders not because they fear punishment. Rather, most of them do so because they believe in the vision and mission of the company and want to contribute to its success. Resilience Resilient people bounce back after failures or disappointments. They recognize their mistakes and learn from them. Even though they might feel sad or disappointed, resilient people don't let failure affect their self-esteem. Instead, they keep moving forward and trying new opportunities. Managers face many stressful situations every day, so they need to be resilient. They need to stay calm and remain focused while tackling difficult problems. Creativity Managers also need to be creative. Creativity is an important skill that allows them to come up with innovative solutions to everyday challenges. Without creativity, managers may stick with old ways of thinking and doing things. However, creative people see possibilities where others see limitations. In other words, they're open to change and embrace new approaches. To achieve leadership success, managers need to cultivate their creativity to help them think outside the box. Trust Lastly, managers should always establish trust among their employees and team members to be effective team leaders. Whether it's facilitating projects, delegating responsibilities, or even managing employee leaves, trust is a critical factor in any relationship. Managers shouldn’t be micromanaging their employees, especially if they don’t have any reason to do so. Instead, it's best to trust them to get the job done. More often, employees will exceed expectations when allowed to work independently. The Bottom Line Managers are responsible for leading their team members effectively. However, leading a team isn't always easy. Managers need to possess many skills and traits to lead a team. The traits stated above are just some skills you need to become a successful manager. With the right mindset and tools, you'll be well on your way to becoming an excellent leader.
Inflation and Salaries - what HR managers should know
Inflation and Salaries - what HR managers should know
Human resource (HR) managers face a difficult balancing act when it comes to salaries: On one hand, no employer wants to pay more than necessary for talents and positions. On the other hand, staff must feel that their salary is competitive in order to stay motivated and happy with their current career choices. Staying up-to-date on inflation and salaries can help HR managers make sure they are offering competitive salaries while keeping costs in check. Inflation is a measure of the rate at which prices for goods and services rise over time. It is important to understand how inflation affects salary decisions, both for existing staff as well as for new hires. In order to make accurate decisions about salaries, HR managers should be acutely aware of inflation rates, both nationally and locally. It is also important to consider how inflation reflects wage growth. If a company fails to adjust salaries upwards in line with the cost of living, staff may start looking elsewhere for employers who can offer more competitive pay. After all, if their wages cannot keep up with inflation, they will inevitably be worse off in the long run. Despite everyone currently talking and worrying about inflation, most people don't have a good working knowledge of how inflation really works and what it does to wages. Source: Pixabay Why understanding inflation and salaries is an important part of being an HR manager Inflation is an important factor to consider when making salary decisions for a company. HR managers need to understand the impact of inflation on a business’s budget and its employees' wages in order to make informed decisions about their organization's compensation policies. Inflation affects purchasing power and can have an effect on employee morale, so it is important for HR managers to be knowledgeable and proactive in addressing rising costs. Inflation has a direct effect on salaries, as it affects the amount of money that is available to pay employees. If prices are increasing, but wages aren’t, then spending power diminishes as people have less money to buy basic goods and services. This can lead to lower morale and job dissatisfaction, which can ultimately lead to higher turnover rates. Therefore, HR managers must be aware of the current rate of inflation and look for ways to adjust salaries accordingly in order to remain competitive with other organizations and keep employee morale high. Inflation also affects how much money a company has available to pay its employees. When inflation increases, companies typically have to pay more for goods and services. This means that some of the money available for employee wages must be redirected to purchase materials or increase operational costs. Knowing this, HR managers need to be able to calculate the potential effect of inflation on a company’s budget in order to make informed decisions about how much they can offer their employees in terms of salary and other benefits. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Inflation and salaries are fundamental HR knowledge Overall, understanding inflation and salaries is an important part of being an HR manager. It is essential to be aware of current inflation rates, how they can affect employee salaries, and how a company’s budget might be affected by rising prices. Having this knowledge helps HR managers make informed decisions about how to best adjust salaries and other benefits in order to keep employees satisfied and competitive with similar businesses. It is important for HR managers to pay attention to the current rate of inflation so that they can proactively address any potential issues before they become a real problem. With that in mind, below are some of the key things HR managers should know about inflation, how it works, and how to approach conversations with employees. Understand the basics of inflation Inflation is defined as a sustained increase in the general level of prices for goods and services. It is measured by the Consumer Price Index (CPI) which tracks changes in the cost of a basket of goods that are typically purchased by consumers. As prices increase, purchasing power decreases, meaning people have less money available to buy goods and services. Be aware of current inflation rates In order to make informed decisions about their organization’s compensation policies, HR managers need to keep an eye on the current rate of inflation. This can easily be done by referring to the CPI which is released regularly by the Bureau of Labor Statistics in the United States. Source: Pixabay Determine how inflation affects the company’s budget In order to accurately assess the potential impact of inflation on a business’s budget, HR managers need to consider both direct costs such as materials and overhead expenses, as well as indirect costs such as employee salaries. This will help them determine how much money is available to pay employees, and if any adjustments need to be made in order to remain competitive with other businesses. It's vital for HR managers to leverage their relationships with other managers in different departments to track how inflation is affecting their organization as a whole. This allows them to assess the potential impact on salaries and other benefits, so they can make informed decisions about how to approach conversations with employees. How to balance company and employee expectations During periods of sustained high inflation, it is common for employees to demand higher salaries in order to keep up with the rising cost of living. While it is important for businesses to remain competitive and offer employees a fair wage, it is also important to consider the company’s budget when making these decisions. HR managers should approach salary conversations with an understanding of inflation and salaries, being sure to emphasize how the company is doing its best to balance employee expectations and the company’s budget. What the competition is doing It is crucial that HR managers know how competitors in the industry are responding to inflation. Doing research on wages and other benefits of competitors can provide valuable insight on how to adjust a company’s compensation policies in order to stay competitive. People will absolutely consider leaving an organization if they think the purchasing power of the money they make will be better protected elsewhere. HR managers need to be aware of this, and make sure they are providing their employees with competitive salaries that account for inflation. Alternatives to salary increases If a company is in a tough fiscal situation without the cash to increase salaries in the face of inflation, it's important for HR managers to be aware of and discuss other options with employees. These could include things like bonuses, additional vacation days, flexible schedules, and other forms of compensation and appreciation that can help maintain employee satisfaction without breaking the budget. Ultimately, HR managers should strive to keep their organization’s compensation policies competitive in order to attract and retain top talent. Staying informed on current inflation rates and understanding how it affects the company’s budget will help them to make sound decisions about salaries and other forms of compensation. With this knowledge, HR managers can ensure their employees are being fairly compensated during periods of high inflation. Conclusion By understanding inflation, staying up-to-date with the current rate and being equipped with a working knowledge of how it affects the company’s budget and employee morale, HR managers can make informed decisions about how to best adjust salaries and other benefits in order to keep employees satisfied and competitive.
5 Tips To Prepare an Online Employee Onboarding Process (with Examples)
5 Tips To Prepare an Online Employee Onboarding Process (with Examples)
An online employee onboarding process is a great way to ensure that new hires feel prepared and confident once they have officially started their job. Having a clearly laid out process gives each individual the opportunity to familiarize themselves with the company’s mission, values, and procedures in their own time, making them more comfortable when it comes to performing their role. It also enables HR personnel to quickly ramp up new employees by presenting essential information that every employee will need to know on day one. An online employee onboarding process helps make sure that every staff member has a consistent and high-quality introduction to the company. Tip 1: Define your Onboarding Goals and Objectives Defining your onboarding goals and objectives is a crucial first step in preparing an online employee onboarding process. This will help ensure that your onboarding efforts are focused and effective. Some potential goals might include introducing new hires to the company culture and values, helping them understand their role and responsibilities, and equipping them with the knowledge and skills they need to be successful in their new position. To help achieve these goals, you might consider setting specific objectives, such as completing certain training modules or reaching specific performance milestones. Clearly outlining your goals and objectives will also help you measure the success of your onboarding efforts and make any necessary adjustments. Below are some examples of onboarding goals and objectives. Example Goal 1: Introduce new hires to the company culture and values Objectives: Complete the company culture training module Attend a virtual welcome event with senior leadership Meet one-on-one with a mentor to discuss company values and culture Example Goal 2: Help new hires understand their role and responsibilities Objectives: Review job description and expectations Attend department-specific training sessions Meet with supervisor to discuss project priorities and goals Set goals and expectations for the first task Example Goal 3: Equip new hires with the knowledge and skills they need to be successful in their new position Objectives: Complete relevant training modules Attend skills development workshops Participate in job shadowing or mentorship opportunities These are just a few examples, and the specific goals and objectives will depend on the needs of your organization and the role that the new hire is filling. The important thing is to have a clear understanding of what you want to achieve through your onboarding process and to set specific, measurable objectives that will help you get there. Tip 2: Create a Comprehensive Onboarding Plan Creating a comprehensive onboarding plan is a crucial step in preparing an effective online employee onboarding process. This plan should outline all of the activities and resources that will be provided to a new hire freelancer or full-time employee during their first few weeks and months on the job. To create a comprehensive onboarding plan, start by outlining the key steps that need to be completed and the resources that will be needed to support each step. Consider including activities such as orientation sessions, training sessions, team-building exercises, and one-on-one meetings with supervisors or mentors. Below is an example of a 30 60 90-day onboarding plan. Week 1 Welcome event with senior leadership Tour of virtual office Introduction to company culture and values Review of job description and expectations Week 2-4 Department-specific training sessions Meetings with team members and other key stakeholders Review of company policies and procedures Week 5-8 Skills development workshops One-on-one meeting with a supervisor to discuss project priorities and goals Introduction to company systems and tools Week 9-12 Job shadowing or mentorship opportunities Team-building exercises Review of performance expectations and feedback processes Week 13-24 Ongoing training and development opportunities Regular check-ins with the supervisor Opportunities to network with colleagues and build relationships Week 25-90 Continued training and development opportunities Regular evaluations and feedback sessions Opportunities to take on additional responsibilities and grow within the company These are just examples, and the specific onboarding plan will depend on the needs of your organization and the role that the new hire is filling. The important thing is to have a clear plan in place that outlines the activities and resources that will be provided to new hires during their first few weeks and months on the job. “As soon as we saw LIKE.TG’s Onboard demo, we knew this was the perfect solution for us. We loved that it was extremely simple and powerful out of the box, but that we could customize it with advanced capabilities to make it work in our company setting.” Elisa Garn Vice President, HR and Talent Christopherson Business Travel Learn More Tip 3: Use Technology to Your Advantage Using technology in the onboarding process can help make the process more efficient, effective, and engaging for new hires. Below are a few ways you can use technology to support an online employee onboarding process. Host Engaging Onboarding Webinars Host interactive webinar sessions, orientation sessions, training sessions, and one-on-one meetings with supervisors or mentors. This allows new hires to see and hear from the people they will be working with, even if they are not physically present in the same location. Using professional webinar software platforms will allow you to use interactive features to make it more engaging and memorable Provide Online training modules Many companies use online training platforms to provide new hires with the knowledge and skills they need to be successful in their roles. These modules can be accessed at any time, making it easy for new hires to complete them at their own pace. Use Collaborative Tools Tools like Google Docs, Slack, and Trello, or some premium tools such as Clickup or Mavenlink, can be used to facilitate collaboration and communication during the onboarding process. These tools allow new hires to share documents, ask questions, and stay up-to-date on team projects and initiatives. By using technology in the onboarding process, you can help ensure that new hires have the support and resources they need to be successful in their new roles. Tip 4: Provide Training and Resources for Success New hires need to be equipped with the knowledge and skills they need to be successful in their roles, and it's important to provide them with the resources they need to learn and grow. Some ways you can provide training and resources during the onboarding process are listed below. Department-specific training sessions: These sessions can provide new hires with the skills and knowledge they need to excel in their specific roles and responsibilities. For example, a customer service employee might need to understand the company's policies and procedures around customer interactions and disputes, while a software engineer may need to understand the technical aspects of their Skills development workshops: Consider offering workshops or training sessions that focus on broader skills that will be valuable to new hires in any role, such as communication, problem-solving, or time management. Online training modules: Many companies use online training platforms to provide new hires with the knowledge and skills they need to be successful in their roles. These modules can be accessed at any time, making it easy for new hires to complete them at their own pace. Job shadowing or mentorship opportunities: Pairing new hires with experienced employees can provide them with valuable hands-on experience and insights into the day-to-day workings of their roles. By providing training and resources for success, you can help ensure that new hires have the support they need to thrive in their new roles. Buddy program: An employee buddy program pairs new employees with experienced employees to provide personalized support and guidance as they navigate their new job and the company culture. A buddy program can improve your onboarding process, increase productivity, enhance knowledge sharing, create a greater sense of belonging, and improve new hire retention. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now Tip 5: Make Onboarding an Ongoing Process Onboarding should not be a one-time event, but rather an ongoing process that helps new hires continue to learn and grow in their roles. Below are a few ways you can make onboarding an ongoing process. Regular check-ins: Schedule regular check-ins with new hires to discuss their progress and provide support and guidance as needed. These check-ins can be one-on-one meetings with a supervisor or mentor, or they can be more formal evaluations. Continued training and development opportunities: Provide new hires with ongoing training and development opportunities to help them continue to learn and grow in their roles. This might include workshops, webinars, or online courses. Mentorship and coaching: Pair new hires with experienced employees who can act as mentors and provide ongoing support and guidance as they navigate their roles and responsibilities. Mentorship is an excellent way to further boost employee engagement. Opportunities to take on additional responsibilities: As new hires become more comfortable in their roles, consider providing them with opportunities to take on additional responsibilities and challenges. This can help them continue to grow and develop within the company. By making onboarding an ongoing process, you can help ensure that new hires have the support and resources they need to thrive in their roles and continue to grow and develop within the company. Key Takeaways about Tips to Prepare an Online Onboarding Process To summarize, the foundation of a successful online onboarding process is setting clear goals and measurable objectives. This will help to align the expectations between the employee and manager. A more practical way to create an onboarding process is to add time-bound objectives for the first 90 days, divided by weeks. If each 3-week period has clear objectives, it helps the employee to focus on the right activities. Attending interactive online webinar sessions with peers and managers help recruits get to know each other, ask questions, and have important discussions. This will create engaging and more memorable experiences throughout the onboarding. In fact, all the online tools that new employees use should be clearly aligned and communicated. And finally, help the employee to have clear personal development plans and career goals. Having an ongoing development journey will make the employee more fulfilled and loyal. Author Bio Erkki is the founder of influno.com, which helps entrepreneurs, marketers and sales managers make the best decisions on the business tools to drive their businesses forward. During his career Erkki has hired and onboarded several new employees.
How Employee-generated Content can be Helpful for Recruiters and HR?
How Employee-generated Content can be Helpful for Recruiters and HR?
User-generated content is like magic for boosting sales and building a community. But, it has a counterpart, Employee-generated content (EGC). EGC has been highly under-utilized for a good amount of time now. However, it is essential for brands to look out for new employees, and try to retain talent. What is better than showing off brand authenticity, cultures, and values to the current employees who experience working with you on a daily basis? This type of content is highly authentic and strengthens the internal communication and morale of the brand. Sadly, most companies overlook it and do not give it the importance it deserves. Workmates offer customizable intranet software to improve workplace culture through employee generated content. In this digital world, brands rely on online channels which can be just another reason to invest in employee or user-generated content. Online reputation management also plays a great role in attracting talented people to an organization. Sharing authentic content from real employees can make recruiting an easy recruitment process rather than a nightmare. HR and other recruiters face many challenges on a regular basis, and UGC/EGC can help them overcome these challenges without any additional effort. This can be done in the form of engaging animated explainer videos and displayed as animated commercials. Let’s look at some challenges recruiters face. Challenges faced by HR/ recruiters In this section, we will not only understand some challenges they face, but we will also focus on learning how authentic content from real employees helps them overcome these challenges. Attracting the right candidates Ever tried to separate sand particles from a bucket full of them? Well, that’s just how difficult picking the right candidate from a pool of unqualified people is. You would then understand how limited options you get. You will end up finalizing a person who is perfect at that time, not someone perfect for the job. With user-generated or employee-generated content you can ensure that people get a clear idea of how the brand works. They will apply only if they find it fit, ensuring that you get fewer unqualified applications. Engaging qualified personnel Recruiters often contact good candidates regularly, making it difficult for your email to stand out. Moreover, candidates with hard-to-find skills are already being considered for many other jobs. So, you need to put extra effort to engage them with your brand. EGC can include reviews, ratings, testimonials, and other forms of feedback that provide a more authentic and genuine perspective on what it's like to work for the company. By featuring UGC on your website or social media channels, you can give potential candidates a better idea of what to expect if they were to join your organization, which can help to engage and attract them to your company. Quick hiring Hiring teams want their work done efficiently but as quickly as possible too. Vacant positions cost them money and delay operations, making it even more important for recruiters to find exceptional people faster. Hiring drives can take from a few weeks to months. Hiring teams struggle to reach a consensus, eventually leading up to perfect candidates finding jobs elsewhere. User-generated content (UGC) can help to speed up the hiring process by providing potential candidates with more authentic and genuine information about what it's like to work for your company. This can help to attract and engage more qualified candidates, which can in turn lead to a faster and more efficient hiring process. For example, if a potential candidate sees positive reviews and ratings from current employees on your website or social media channels, they may be more likely to apply for a job with your company, knowing that they will be joining a positive and supportive work environment. Additionally, UGC can also provide valuable insights and feedback that can help your company improve its hiring processes and make them more efficient and effective. Building a bond A good recruiter does not simply attract and engage better candidates, they also make sure the new people are aware of the company. They try to engage with them and develop a bond with them as well. Did you know that companies that invest in building an employer-candidate bond, are 3 times more likely to conduct a quality and valuable hiring drive? It is a complicated and long process that helps ensure the best candidate experience and promotes your culture. This is a continuous process that requires collective effort. UGC can help build a recruiter-employee brand by providing a more authentic and genuine representation of what it's like to work for a particular company. This can be especially valuable in attracting potential employees who are interested in learning more about the company's culture and work environment. For example, if current employees are sharing positive experiences and photos on social media, potential employees may be more likely to view the company in a favorable light and be more interested in applying for jobs. Additionally, UGC can help to build trust and credibility with potential employees, as it provides a glimpse into the experiences of real people who work for the company, rather than just the polished marketing messages from the company itself. Benefits of EGC to engage employees EGC is a vital HR strategy that helps brands recruit perfect people faster. Let’s see a few more benefits it comes with. Attracting top talent A company’s culture plays a huge role in seeking new talent. People like to work where they can have creative freedom, have good people around them, and have good growth opportunities. Any company can list out perks and benefits on its careers page but attracting new talent is not so easy. As a brand recruiters want people who can adjust to the work culture and environment. Brands like Sennheiser had a dedicated page for their 75th anniversary where employees and customers were using their products. They showcased a mix of casual yet professional content. It involved branded content, and community connection, and helped them create a cohesive environment that is appealing to both customers and new employees. Retaining talent When you hire someone, the task of a recruiter does not end there. They are required to retain the talent as well. Every job seeker wants to feel proud of where they work, they want to be able to tell everyone about their new job. EGC can help them show Employee appreciation towards the brand and the contribution they have made towards the growth of the entire company. Building a culture requires authentic content that makes people trust you. This motivates the employees, builds healthier competition, and generates a community within the company. A robust yet easygoing culture engages employees to a great extent. They are motivated to share EGC themselves and inspire the best candidates for the job to get in touch. To learn more about giving access to vital HR and work information — even when they're not in the office. Download our ebook now. Download now Good brand image Since we have been talking about new talent, let us see how EGC helps build a better brand image and caters to potential or current clients. As we already know, customers have multiple choices nowadays and they want to know whether brands support their employees or not. People will not support a brand whose working culture is not as expected. Showing off how satisfied and happy your employees are with you, gives you a kick start and builds a meaningful connection between you and the client. Did you know 77% of customers do not care if a brand disappeared tomorrow? They will only care if you make a huge impact on them. And showing off authentic content like EGC can be your best bet. Wrapping up! There is a high possibility that your employees are already creating content for you and are willing to share the same. Regardless of where the content comes from an event or day-to-day operations, every employee has a unique eye for capturing positivity. Start asking them to share content, get their permission to repurpose it, and start building a strong image in the market. “Words are, in my not-so-humble opinion, our most inexhaustible source of magic, capable of both inflicting injury and remedying it.”
9 Workplace Chat Apps for Smooth Office Communication
9 Workplace Chat Apps for Smooth Office Communication
Having a list of nine workplace chat apps is sure to make a massive difference in your day-to-day communications in and out of the office. Team collaboration and chatting have never been a more prevalent topic than it is today, especially as more teams are transitioning to digital workspaces. Fortunately, there isn't a shortage of workplace apps for you to consider, regardless of the features you need or your team size. 9 Best Workplace Chat Apps You can guarantee there is a sufficient number of features you'll be able to benefit from when using the top workplace chat apps. Let's explore top-rated options to help you and your team get the most functionality as if you're working in person. 1. LIKE.TG Image Source LIKE.TG is a fantastic program used by many of the world's leading brands, such as Toyota and Peloton. Their platform also comes with a free demo, allowing you to explore its numerous features. With its initial design to be an all-in-one HR platform, everything you could possibly need for team collaboration is built into its numerous solutions. What Features Does LIKE.TG Offer? There's no shortage of features with this innovative HR-oriented platform, and they include: Feedback You'll have access to intuitive feedback, helping your team grow and improve. Automated Processes Another massive benefit of this platform is that it helps you automate manual processes. Before long, you'll save time on mundane business responsibilities, allowing you to pay more attention to team building. Improved Onboarding LIKE.TG also enables teams to work through a straightforward onboarding process, helping to welcome them to the team more efficiently. Time Management As with any HR software, this program is designed to help make managing employee time off more efficient. You can set up self-service requests for vacation and time off while reviewing who's been in and out of the office remotely. Direct Engagement A massive issue with large companies is being able to stay in touch with their employees regularly. With LIKE.TG, you can communicate directly with your team to provide awards, progress updates, and more. 2. Slack 75% of employees say teamwork and collaboration are essential, which is where Slack performs best. It's easily one of the most popular chat apps you can choose, with an exceptional number of additional features you and your teams will love. Designed with a user-friendly interface and intuitive controls, collaborating with digital and in-person teams has never been simpler. What Features Does Slack Offer? Let's jump into the most popular features you can unlock once you download Slack. Channels The Channels feature for this platform is one of its most popular because it helps you organize your conversations. You can easily track files, tools, people, and full conversations. Messaging As expected of a chat app, Slack allows you to message individuals directly or in designated groups of people. It's a fantastic way to share information privately or to get a direct response ASAP. Huddles Huddles are another opportunity for teams to connect through video, audio, or both. A drawing function also allows teams to share content when chatting. Other features aligned with Huddles include link and note sharing, screen sharing, and emoji use. Integrations When using chat platforms for your remote teams, you must consider integrations. Slack makes workplace collaboration easy, offering Slack integrations over 2,200 different app integrations. You can pair platforms like Office 365 and Google Drive with Slack. Microsoft Teams offers seamless integrations with third-party apps, such as the standup bot for MS Teams, to provide users with a comprehensive and efficient workflow. Teams' collaborative features, quick chats, meetings, and call hosting capabilities make it a one-stop-shop for all your collaboration needs. 3. Microsoft Teams Image Source Did you know that employees with access to collaboration tools are 17% more likely to be happy with their workplace culture? Microsoft Teams is one of the best team chat apps you can get your hands on that also focuses on project management. Whether you need project management platforms for work, school, or home, it's highly adaptable with unlimited chat features. What Features Does Microsoft Teams Offer? Let's explore the top features you can unlock with real-time collaboration through Teams. Meetings You need trustworthy team communication software when hosting meetings with your entire team. This platform is designed for any meeting, allowing you to share your screen, blur your background, or even change your background image. Call Hosting Outside of team conversations, employees using Teams can take and make one-on-one conversations. You'll also have access to advanced VoIP features, such as call transferring, voicemail, and group calls. Collaboration These features are some of the most important to note when looking for employee engagement platforms. The collaborative features on Microsoft Teams allow employees to share, edit, and find files together in real-time. You'll have third-party integrations through platforms like PowerPoint, Word, and Excel. Quick Chatting If video calling and voice channels aren't your cups of tea, quick chats are also great through Teams. You can share quick thoughts with our team in either group or one-on-one environments. 4. Discord Image Source With its initial release, Discord was designed for gamers to use to connect with one another. Today, it's one of the most adaptable office chat tools that you can use for audio chats, video chats, collaborative notes, and more. If you're on the hunt for modern team chat applications with chat threads, chat histories, and seamless communication, Discord is a great choice. What Features Does Discord Offer? Let's dive into the most interesting features you'll unlock with Discord. Servers The central premise behind this platform is users can create and join public and private servers to communicate with others. Within these servers, you can organize information through separate channels that you can use for sharing and collaboration. Open Voice Channels Another amazing feature of Discord is that they eliminate the need for chat requests. Instead, you can set up an open voice channel that people can pop in and out of as needed. There's no longer a need for group calls, making it one of the best chat programs for collaborating and questions. Moderation Tools As the owner of a Discord server, you have access to a ton of chat functionality moderation tools. This includes setting rules for a server, assigning permissions, setting up private channels, and more. Other Collaborative Tools Like many other business chat apps, Discord has various other collaborative tools. You can screen share, share files, host video and audio calls, and host massive chats with your entire team. 5. Mattermost Image Source Mattermost is a great platform for those looking for an open-source platform with top security and flexibility. Aside from chat app messaging, you'll find an assortment of other tools to help you see the benefits of team chat. Used by teams at Samsung, NASA, and Qualcomm, it's a great option for most businesses. What Features Does Mattermost Offer? Let's explore the top highlights of this channel-based chat application. Streamlining RD Processes If your team is responsible for research and development, Mattermost is a fantastic solution. This platform is designed to help you boost your productivity along the way, from managing releases to solving product issues. Developer-Friendly Undoubtedly, this platform is primarily designed with developers in mind, opening a ton of functional features you'll love. You'll have a powerful user interface that revolves around channel-based comms, checklists, and card-based assigned tasks. Customizable Since Mattermost is an open-source program, your team has full control over its use. Its open API allows you to enhance the platform to meet the specifications of your business operations. Enhanced Security The largest advantages of chat tools are they often come with top-of-the-line security, and this platform is no different. Individuals can choose between cloud or self-hosted deployment to keep their chats and data private and secure. 6. Pumble Pumble is a great option if you're looking for a video chat and audio chat platform that keeps all your information in a central location. It's also a free office chat software, offering basic chat functionality and several other powerful features. With audio messaging, unlimited teams, and guest access, its desktop app has plenty of great capabilities. Using Pumble can unlock seamless communication amongst your team as it's a comprehensive chat tool with an innovative workspace. Employees can be assigned permissions and roles, and you can create user groups and assign guest accounts to those outside of your company. With added benefits of other aspects of communication, like asynchronous communications, it's a powerful tool. What Features Does Pumble Offer? Let's jump into the collaboration tools available from team chat apps like Pumble. Real-Time Communication Gone are the days when you'd have to wait for an email to come through, as Pumble focuses primarily on direct messages. Like many others, this platform also features channels and threads, ensuring real-time collaboration. Productive Collaboration Working together on projects has never been simpler with this platform's file sharing and communication channels. You'll easily be able to share data with guests, manage internal communications and notifications, and share files. Voice and Video Chats Businesses need to consider two essential features of chat tools: voice and video functionality. With Pumble, you can unlock one-on-one voice calls designed to help you keep in touch with any specific team member. You'll also be able to host team video and audio calls and take advantage of screen sharing. 7. Brosix Brosix is a great app for team communication and collaboration. You'll have access to numerous security benefits and teamwork tools for communication between team members. With the help of the communication solutions built into this platform, you can increase your team performance by up to 37%. What Features Does Brosix Offer? Let's look at some of the best features you'll get with this communication platform. Administration Controls There are numerous administration controls with this platform to help keep communication calm and seamless. You'll be able to assign team users to specific groups, change permissions and access, and even review user activity. Improved Security An important area of team collaboration apps is to make sure you have plenty of security. With Brosix, you'll have a choice of antivirus scanning, security levels for different users, and access to multiple administrator privileges. You can also customize how long your chat history is stored. Real-Time Communication The communication process through this app is quick and easy with its text chat and chat rooms for one-on-one and group communication. You'll also keep communication seamless with the integrated video and audio calls. One of the more unique features is broadcast messaging, which you use to send announcements to multiple people. Teamwork With this business communication platform, you'll find a blend of team collaboration and productivity. Brosix allows teams to send offline text messages, send screenshots to one another, and send welcome messages to all new users. Collaboration As you would expect from an all-in-one team collaboration software, Brosix has a range of collaboration features. You'll have an online whiteboard for interactive discussions, screen sharing for efficient collaboration, and file transferring. 8. Spike The list of advanced team management features you get with Spike is extensive, allowing you to customize all aspects of creative collaboration and task management. Your teams will be able to boost their collaboration skills while also having access to advanced project management. Not to mention the entire platform is incredibly user-friendly. What Features Does Spike Offer? There are several great features to behold in this collaboration software app, including: Conversational Email With a blend of direct messaging and emails, Spike allows you to create threads that appear in chat-like form without the need for headers or signatures. Collaborative Tasks One of the best features for effective project management on this platform is its collaborative tasks. You can create and share to-do lists with individuals or groups of people, allowing you to manage your workflow. Content Calendars A massive feature that content teams and content marketing teams will love in this platform is its collaborative calendar. With this feature, content creators can plan posts on websites and socials with ease. As an added benefit, the entire team can be involved in the content creation process by adding their input to the calendar. 9. Rocket.chat Rocket.chat is a modern chat option if you're looking for complete control over your team's collaborative efforts. You'll have seemingly unlimited integrations, control over notifications, and other advanced admin controls to get you started. In addition, your teams will experience far more productive meetings through audio conversations and video meetings. What Features Does Rocket.chat Offer? Let's explore the best features of this platform for more meaningful conversations. Versatile Design Rocket.chat isn't just designed for clarity in office conversations; it also assists with streamlining customer communications. With this platform, your entire company can talk with customers to answer questions and concerns for optimized customer service. Powerful Tools One of the largest benefits of Rocket.chat is its functionality. Users can access customized apps, open APIs, an assortment of plugins, and webhooks. You'll be able to customize and design the app to be used in any way you need it. Meaningful Conversations You'll always have ways to keep in touch with your team with Rocket.chat. You can host lifestream chats and video chats and have one-on-one direct messages. Your entire company will be able to explore a chat-based workspace with ease. Choose the Best Workplace Chat Apps Today! Workplace chat apps are quickly replacing phone calls and traditional video calls, thanks to their advanced chat features. If you're looking for team chat applications that allow business owners to streamline online communications, each of these nine platforms will help. With great features like screen-sharing capabilities, unlimited file stores, custom emojis, and emoji reactions, there's not much else you'll need.
5 Key Factors That Keep Your Employees From Leaving
5 Key Factors That Keep Your Employees From Leaving
If you run a business, you know how important it is to retain your employees. When your employee retention rate is high, it means that your employees are happy in their work environment and that the company is doing a good job of providing the necessary tools and benefits for them to succeed. We built a calculator for how much employee turnover costs your company. Besides, it has several other benefits too. By retaining your employees for longer, you can save money by reducing the costs associated with recruiting, hiring, and onboarding new employees. But that’s not it. It also helps foster trust and engagement between employees and employers, which is very important for maintaining a strong and positive company culture. With a good employee retention rate, maintaining a motivated and engaged workforce with a culture of loyalty becomes easy. A strong retention rate can also help you improve your turnover. You can offer better customer service and improve your overall business outcomes. But retaining your employees needs your effort and strong work culture. If you’re not sure what these factors are, this post is for you. In this post, we’ll talk about some of the factors that can help you prevent your employees from leaving. So let’s check them out. How to Boost Employee Retention Rate The modern workplace has evolved a lot over the years. A competitive salary is one of the fancy vanities that employees definitely look for when looking for jobs. But that’s not the only factor that can keep them working in the same company for a long time. Employees today also want other facilities from an organization, like work-life balance, flexible work schedule, career growth opportunities, etc. By offering them these facilities, you can ensure that your workplace becomes a happy place where employees truly enjoy their work. By focusing on the following factors, you can transform your work culture and make your employees want to continue working with you forever. 1. Offer Competitive Wages and Benefits Everyone wants a job that pays them well and offers them great benefits. So always make sure that your employees are fairly compensated for their work. This can include offering a competitive base salary, bonuses, and other incentives such as paid vacation, technology reimbursement, health insurance, 401K plans, assistance with educational expenses through programs like Pell Grants, tuition reimbursement, etc. Offering these benefits will not only make your job roles more attractive but will also help you create a productive workforce. And not just that. It will also help you attract and retain top talents in your company. As a result, your business outcomes will improve, and your conversions will see a major boost. 2. Create a Flexible Work Schedule The pandemic has forced a lot of companies to transition into a permanent work-from-home structure. And employees are loving the fact that they don’t mandatorily need to be present in the office and can work on flexible schedules. It helps them save time and money from the daily commute and gives themes the ability to utilize their time more productively. So in the post-pandemic times, too, employees are looking for jobs that offer this facility. By offering a flexible work schedule, you allow your employees to have more control over their time. This is a great way to offer them a better work-life balance. It also shows your employees that you trust them and value their time and well-being. This, again, is very important for creating a strong work culture. You can offer flexible work schedules in a variety of ways. For example, you can allow them to choose their start and end times, offer compressed work weeks, or give them the option to work permanently from home. Remote working software could help you manage your remote employees quite easily. Improving employee experience doesn'tneed to be difficult - or expensive! Learn how 3. Recognize and Appreciate Hard Work Another very important factor to consider to retain your employees in the company is to create a company culture where their hard work is recognized and appreciated. So try to create a work environment that is enjoyable and rewarding for your employees. Encourage employees to participate in team-building activities, and celebrate successes. You should also acknowledge and reward them for their accomplishments and hard work. This can be done through bonuses, awards, or public recognition. Sometimes even a simple “thank you” or “well done” can go a long way in motivating employees and making them feel appreciated. 4. Offer Career Development Opportunities The modern workplace has become very competitive. Everyone wants to be at the top and does their best to achieve success in their career. So they constantly look for career development opportunities. Give your employees the opportunity to learn and grow in the process. You can do that by offering on-job training, giving them access to learning resources, offering education programs, mentorship programs, etc. Another way to make that happen is to create job rotation and internal promotion opportunities. Sometimes it’s also a good idea to encourage your employees to attend industry conferences and seminars as part of their learning process. The idea is to create a ladder of career advancement where your employees can truly experience growth. This is very important to keep your workforce motivated and improve their efficiency as well. 5. Create a Culture of Open Communication Another very important factor to consider in order to improve your employee retention rate is to create a culture of open communication. Employees love workplaces where they can freely voice their opinions, thoughts, ideas, and concerns without judgment or fear of retribution. Organizations that encourage open communication have a better work environment and have employees that are better engaged. They are also capable of fostering trust and respect between management and employees. So always encourage your employees to communicate with you openly. Let them know that their opinions, ideas, thoughts, etc., are important to you and that you value them thoroughly. There are various ways to encourage open communication in your organization. For example, you can establish regular channels for employee feedback, such as surveys, focus groups, or even one-on-one meetings. You can also conduct open forums to discuss challenges, successes, and failures. You should also have an open-door policy where employees feel comfortable approaching the management with their questions and concerns. Over to You Employees love to work at a place where their hard work is appreciated and their efforts are recognized. They feel motivated to be part of an organization that facilitates career advancements, offers great compensation, and gives them the space to work flexibly without micromanaging them. So try to build an organization that is capable of offering all of these factors to the employees. If you can do that, you’ll not only be able to boost your employee retention rate but will also be able to attract top talents from around the world.
How to Improve Employee Engagement? All You Need to Know
How to Improve Employee Engagement? All You Need to Know
What makes a workplace a place of work? Is it the location, the office building, the equipment, or the amenities? No, it’s the people that determine both the quality of the workplace and the future of the organization. In a 2017 study by Gallup, it was found that only 15% of the world’s one billion workers are engaged at work. It’s a downward spiral that originates with our lack of understanding of human capital management, or more specifically, employee engagement. The more engaged employees, the better it is for the organization. With effective employee engagement ideas, employees are motivated to give their best, resulting in higher profitability, better customer retention, better talent acquisition and retention, lower employee turnover, and a safer work environment. But remember: An effective employee engagement strategy is not a one-day affair. Only an ongoing process will obtain incredible results. No credit card needed Less than 5 min to set up What is Employee Engagement? Employee engagement sounds simple but goes deep. A good employee engagement strategy improves the likelihood that the relationship between the employee and the organization will be positive in nature. Engaged employees: Are self-motivated Have a clear understanding of their roles Recognize the significance of their contribution Focus on future training and development Feel that they belong to a community—that is, the organization The Benefits of an Engaged Workforce Effective employee engagement results in more motivation and better job satisfaction, and thus, a lower cost-to-value ratio for your human personnel expenditure. It goes like this: While every employee adds to the bottom line, engaged employees add that much more. This idea, also known as the service-profit chain, was introduced by Harvard researchers in the 1990s that traces business profitability and customer loyalty right back to engaged, motivated employees. Top corporate leaders know that engaged employees can help raise productivity, increase profits, enhance customer experience, foster brand loyalty, and facilitate growth. The Best Employee Engagement Strategies Below, you’ll find an outline of the steps you can take in order to ensure that the employees achieve a positive emotional connection with the organization and the work they’re assigned to do. In essence, there are three main parts: Physical: The level of complexity of work corresponds to the employees’ skill set. Emotional: Employees understand the job’s significance and put their heart into it. Mental: Employees become engrossed with their work. 1. Hire With Engagement in Mind The decisions you make during the hiring process can lead to different results in the engagement of an individual employee as well as workforce engagement across the organization. Every new hire you make has the possibility to impact how employees interact with each other, either strengthening the values of your organization or detracting from the work culture. A successful hire occurs when a new employee aligns with the organization in many different aspects, including job details as well as the company’s overall culture. Salary: Your new employee’s salary expectations should match what the company can unfailingly offer. Values: Your new hire should respect how the organization operates to attain its goals. Competency: The new hire should have the skills to meet the responsibilities of the position. Culture: The new hires should possess personal and emotional skills to be on the same page with their new colleagues and management. This doesn’t just impact current employees; new hires should be adequately prepared for their new positions, too. According to a Jobvite survey, 43% of new hires leave their jobs in the first 90 days as they felt that the role described during the process of hiring wasn’t what they experienced when they began to work. Your newest employees will evaluate their experience more carefully during the initial few weeks with your business. If you are able to provide what you promised during the hiring process, it will deepen that initial good impression and make way for employee engagement. 2. Streamline Onboarding Developing a comprehensive onboarding program can be a powerful way to improve employee engagement and support the success of new hires. A good onboarding program should: Introduce new hires to the company's mission, values, and culture: Help new hires understand the company's purpose and how they fit into the organization. Orient new hires to the organization: Provide an overview of the company's structure, processes, and systems. Connect new hires with resources and support: Ensure that new hires have access to the resources and support they need to be successful, such as training materials, a mentor, or a go-to person for questions. Provide opportunities for socialization: Help new hires get to know their coworkers and build relationships within the organization. Set clear expectations: Communicate expectations around performance, attendance, and other aspects of the job. Assess progress and provide feedback: Regularly check in with new hires to assess their progress and provide feedback to help them succeed. Your new hires are only learning to navigate the complexity and will need assistance in specific areas. Thus, your first step should be to understand their viewpoint and work towards offering an onboarding experience that will keep them engaged. According to data from ServiceNow, organizations that offer inadequate onboarding programs have twice the chance of facing employee turnover. The first impression is crucial and will have a significant impact on new employees’ expectations. 3. Clarify the Company's Mission By making the mission a central part of the corporate culture, employees are more likely to feel aligned with the company's goals and motivated to contribute to its success. When employees know the overarching goals and values of the organization, they can see how their individual roles contribute to larger objectives. To effectively communicate the company mission, management should integrate it into all aspects of the workplace, from onboarding sessions and training programs to regular team meetings and company communications. Leaders should consistently emphasize and relate back to the mission in daily interactions and decision-making processes, helping employees connect their tasks to the company's broader goals. Additionally, creating opportunities for employees to engage directly with mission-related projects or community initiatives can reinforce their commitment and understanding of the company's purpose. 4. Set SMART Goals and an Action Plan Without any goals, an organization doesn’t have a direction to follow. What does it want to achieve? What does it need to improve? What is the role of the strategy? All these questions need to be answered first. Moreover, the goals that you set need to be specific, measurable, achievable, realistic, and timely—that is, S.M.A.R.T. With tangible outcomes in mind, managers will be able to properly execute the strategy and figure out whether it is following the expected results or not Once the particular goals are in place, prepare an action plan on how to attain them. At this stage, the allocation of resources and definition of key performance indicators (KPIs) are taken care of to facilitate the measurement of progress. The effectiveness of the action plan is the responsibility of the direct supervisors. Employee engagement rates soar when they distribute the results and propose future endeavors. One of the ways to ensure this is to let your employees know how significant their contribution is. There are different ways on how to do staff recognition. Tell them how it is helping in achieving the organization’s business objectives. Simply speaking, organizations need to start making their employees feel that they matter. 5. Be People-Centric Employees are not robots; they are human. Organizations that tend to see employees as a commodity, but your employees are not another factor of production. They are prospective champions of your organization’s values and principles. Companies can become more people-centric by prioritizing employee well-being and development at the core of their business strategies. Actively listen to employee needs and feedback, providing comprehensive support systems like mental health resources, career development opportunities, and flexible working conditions. 6. Create an Office Environment Conducive to Work Giving employees a space that enhances productivity and satisfaction involves ensuring that all employees have the necessary tools, information, and training to perform their jobs effectively. First, the physical workspace should be designed to promote focus and efficiency. This means organizing workstations to minimize noise and distractions, providing ergonomic furniture, and ensuring that the office is well-lit and temperature-controlled. Adequate technology and resources, such as high-speed internet, modern computers, and effective communication tools, should be readily available to all team members. Second, maintain an open line of communication where employees can easily access the information they need and feel comfortable requesting additional support. This can be facilitated through a well-structured intranet, regular team meetings, and clear documentation of workflows and policies. 7. Offer Remote and Flexible Work Offering flexible work hours can be a powerful way to improve employee engagement and foster a positive work culture. Here are a few benefits of offering flexible hours: Improved work-life balance Increased productivity Greater employee retention Improved morale There are a few different ways you can offer flexible work hours, such as allowing employees to choose their own work schedule within certain parameters, offering flexible start and end times, or allowing employees to work remotely. 8. Promote a Strong Company Culture By prioritizing a positive and inclusive company culture, organizations can create a workplace where employees feel valued and inspired to contribute their best work. A strong company culture is built on clear values that are actively practiced and integrated into every aspect of the organization, from hiring practices to day-to-day operations and decision-making processes. Management should lead by example, embodying the company's values in their actions and communications. Regularly celebrating achievements that align with these values, such as teamwork, innovation, or customer service, can reinforce their importance. Additionally, creating opportunities for employees to connect with one another, such as team-building activities, social events, and collaborative projects, strengthens interpersonal relationships and fosters a supportive community. Lastly, encouraging open communication and feedback through town hall meetings, suggestion boxes, and regular check-ins can help maintain transparency and ensure that the culture evolves in a way that continues to meet the needs of its employees. 9. Establish a Sense of Community An organization is essentially a community; each member fulfills a specific task and serves the community as a whole. To encourage this community spirit among your employees, any engagement activity can help, from organizing a big annual event to simply taking a team out to lunch. Notwithstanding the hierarchy of the organization, it’s better to maintain a certain level of equality and unbiasedness where everyone feels they are important to the community. This philosophy is typical in the new-age technology startups where they adopt a more casual, no-walls organizational policy. Though sustaining this new business approach might be tricky, it can lead to highly engaged staff. 10. Recognize Employee Contributions Two out of three employees feel they do not get enough recognition for their work, according to Office Team data reported by Forbes. As a result, most employees will not deliver their maximum potential and may engage in unwanted behavior. And highly-trained and qualified talent will always be looking for better job offers. For this reason, it’s wise to create a recognition-rich environment where good work is rewarded with perks and incentives. At the very least, a few good words and a certificate of appreciation can go a long way in letting others feel valued for their work. 11. Invest in Career Development For many, just coming to the office, doing the work assigned, and taking the paycheck back home isn’t enough. They need to know there are sufficient growth prospects for the role they are fulfilling. If your employees feel that you don’t care about their professional development, they may begin to look for work elsewhere. Whether it’s by running a proprietary training program or sponsoring higher education for your employees, you are not only investing in the future of your company but also creating a sense of loyalty among your employees. Remember, every employee loves a company that supports them in their professional career and adds value to their personal lives. Want to retain top-notch talent in your organization? Ensure their professional growth and you will reap the benefits. Providing opportunities for employee development can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Offer training and development programs: Workshops, seminars, or online courses help employees learn new skills or advance their careers. Encourage continuous learning: Learning opportunities outside of formal training programs can include attending conferences, participating in webinars, or taking online courses. Set up mentorship programs: Match employees with experienced mentors who can provide guidance and support as they learn and grow. Provide opportunities for career advancement: Offer opportunities for employees to take on new challenges and responsibilities, such as leading a team or taking on a new role within the organization. Promote self-directed learning: Encourage employees to take ownership of their own development by providing them with resources and support to pursue their own learning goals. 12. Hire Quality People Managers Your secret weapon to spur employee engagement is the managers—they are the middlemen between boardroom members and the employees. In most cases, the employees interact with the top-level executives rarely, if ever, but have daily interactions with their immediate bosses. Whether they are feeling secure, angry, or ignored depends on how you manage employees. Gallup’s chairman, Jim Clifton, once said: “Employees—especially the stars—join a company and then quit their manager. It may not be the manager's fault so much as these managers have not been prepared to coach the new workforce.” While organizations can choose to educate their managers on how to better engage their employees, it’s always better to hire a capable manager first. Check their professional background and try to see if they are suited for the tricky job waiting for them. 13. Introduce Team-Building Activities Team-building activities can be a great way to improve employee engagement and foster a positive work culture. Here are a few ideas for team-building activities that you might consider:Trust-building exercises: Some of the examples include "Human Knot" or the "Trust Fall."Communication challenges: Activities that require team members to communicate effectively can help improve collaboration.Problem-solving activities: Examples might include "Escape the Room" or "Mars Mission."Outdoor activities: Getting team members out of the office can help them bond and have fun together. It can include a team hiking or camping trip, or a group outing to a ropes course or other adventure activity.Creative activities: This can be in the form of painting or art competitions, singing and dancing events, etc.It's important to choose activities that are appropriate for your team and that align with your goals for employee engagement. 14. Provide Incentives for Work Achievement Incentives can be a powerful tool for motivating and engaging employees. Here are a few ideas for incentives that you might consider Monetary rewards: bonuses, pay raises, and other financial incentives Time off: offering additional vacation days or flexible work arrangements Recognition: publicly recognize and praise employees for their hard work or send a hand-written note Professional development opportunities: training programs, mentorship opportunities, or professional certification courses. Special perks: reserved parking spot or a choice of office location Another option: a recognition and employee rewards solution, like Workmates. Our solution is customizable and offers a unique set of advantages, as an ideal recognition solution. Workmates increase employee engagement and boost productivity in the workplace. Workmates Self-Guided Tour We’ll show you how Workmates can engage everyone in your organization, transform your culture, and drive productivity to new heights. Start Now 15. Encourage Collaboration Encouraging collaboration can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Encourage employees from different departments or teams to work together on projects or tasks. This can help break down silos and foster a sense of teamwork. Encourage employees to share ideas and feedback with one another, and create a culture where it's safe to speak up and share perspectives. Host team-building activities or outings that encourage employees to get to know one another and work together in a more relaxed setting. Encourage a culture of collaboration and teamwork by recognizing and rewarding team contributions and successes. Utilize tools like project management software, virtual meeting platforms, and online collaboration spaces to make it easier for employees to work together and share ideas. 16. Facilitate Two-Way Communication Top business leaders generally believe in the open door policy and do not use “top-secret” information to their advantage. If organizations act secretive and only divulge information on a “need-to-know” basis, it will likely cause lower engagement rates among their employees. Transparency begets trust when employees understand how corporate decisions affect the workplace. But simply disseminating information isn’t enough. Communication should go two ways—the employees should be encouraged to share their concerns so they don’t feel ignored or unvalued. Here are a few strategies that can help your organization: Create a culture where it's safe for employees to share their ideas, concerns, and feedback. This might involve setting aside dedicated time for open discussions or establishing a suggestion box where employees can anonymously share ideas. Encourage employees to communicate openly and honestly with one another and with management. This might involve creating dedicated channels for communication, such as a team chat platform or a suggestion forum. Be open and transparent with employees about company goals, plans, and challenges. Regularly solicit feedback from employees and actively listen to their ideas and concerns. This might involve hosting team meetings or one-on-one conversations with employees. As a leader, model open and honest communication by being approachable and transparent in your own communication style. 17. Utilize HR Software Implementing HR software can be a powerful way to improve employee engagement and streamline HR processes. Here are a few ways that HR software can support employee engagement: HR software can help automate and streamline HR processes, such as payroll, benefits management, and time and attendance tracking. This can help reduce the administrative burden for HR staff and free up more time for engagement and development efforts. Many HR software platforms offer features such as team chat, task management, and document sharing, which can help facilitate communication and collaboration among employees. HR software can provide employees with access to self-service tools, such as a portal for viewing and updating personal information or requesting time off. This can help empower employees and improve their overall experience with HR. Some HR software platforms offer tools for setting and tracking performance goals, which can help employees stay focused and motivated. Many HR software platforms offer features such as learning management systems, which can help employees access training materials and track their progress. 18. Conduct Employee Surveys Circulate questionnaires and surveys that permit your employees to express their opinions and concerns. The more you ask for their opinions, the more they feel esteemed, entitled, respected, and like they belong to the organization. Conduct the survey in such a way that it will yield the most thoughtful, timely responses. The catch here is to keep the surveys short and conduct frequent employee-pulse surveys. This lets employees think properly and reply at a higher rate. Additionally, it’s a great idea to build a habit of transparency and share the results. Sharing all the data collected from surveys will demonstrate transparency and help you to engage employees. 19. Engage Departing Employees Offer appropriate transparency when offboarding an employee. Each will have their own reasons why they depart. The appropriate details provided by the team members when they depart can aid the rest of the employees in processing the change without making cynical guesswork. Apart from that, recognize your employees’ reasons why they are leaving voluntarily. When you understand and categorize the reasons employees leave, it will help your organization to improve. If any engaged employees are leaving voluntarily, stay connected with them. You can consider curating alumni networks to be in contact with past employees. It will give you access to expanded networking and employment opportunities. Plus, it might make some employees come back to your organization with new skills and experiences when new positions open up. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About the Author This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
Your Ultimate Guide To Strategic Workforce Planning
Your Ultimate Guide To Strategic Workforce Planning
If you run a business, you know that your workforce is a valuable resource. Planning your workforce effectively can turn your business into a well-oiled machine. Each employee will know what they need to do and when. And they can carry out their tasks confidently because they have the necessary skill sets. As with every aspect of business, you must take a strategic approach to plan your workforce. This is your ultimate guide to strategic workforce planning. What Is Strategic Workforce Planning? Strategic workforce planning ensures you have the staff and resources you need exactly when you need them. It helps to eliminate the pitfalls of being under or overstaffed. By planning your workforce in advance, you can avoid recruitment challenges down the line. Strategic workforce planning involves analyzing productivity, budget, skills, and workload. You will identify and fill any skill gaps within the business. These factors combined can help you predict your company's current and future workforce needs. Strategic workforce planning enables you to optimize your costs and resources. The image below illustrates the components of a successful workforce plan: A strategic workforce planning process can ensure you meet your business goals and continue to grow. It helps you maintain employees with the right skill sets to maximize productivity while minimizing unnecessary expenditure. 5 Key Steps To Strategic Workforce Planning So how exactly does strategic workforce planning work? Here are five key steps to take for effective strategic workforce planning: 1. Define The Business Strategy First and foremost, you need to define your business strategy. Leaders within your business should work together to hone in on the strategic objectives of the company. Consider taking a SMART approach to goal planning. That is: Each department will have unique insight into your company’s current state of affairs. Therefore, it makes sense to request input from leaders from all departments when defining your business strategy. Include HR managers, leaders of your finance team, your tech experts, and other employees within your company that will play a key part in reaching your business goals. Your business strategy should be closely integrated with your strategic workforce plan and your business activities. Consider how your workforce will help you meet your long-term and short-term goals. Meeting strategic goals may mean hiring new employees to fill workforce gaps. Alternatively, it may be necessary to retrain existing ones. You may even wish to outsource some tasks to individuals or companies that offer particular services. For instance, working with a marketing agency to develop and implement your eCommerce or SaaS marketing strategy could make more sense to your business strategy than hiring your own marketing team. 2. Analyze The Current Workforce Your next step is to analyze your current workforce. Use workforce analytics and data to identify strengths and weaknesses within your team. During a survey, Gartner discovered that 67% of employees did not think their organization used data effectively for workforce planning. Therefore, learning how to harness your company’s data to optimize workforce plans could give you a significant edge over your competitors. Look at things such as: Age demographics - you may have a number of key employees near retirement age, for example. In this case, you need to plan how to fill these gaps. Additionally, your young employees could be trained for more skillful jobs within the company. Providing employees with chances to progress could boost employee retention. This will save you money in the long run. High performers vs low performers - your low performers may either benefit from extra training, or you may need to replace them. High performers may appreciate the challenge of further training. Providing more training can help them perform even better and generate more revenue. Number of workers - ensure there are enough workers with the right critical skills in each department. For example, some of your talent may be of better use somewhere else within the company. Could any gaps be filled by assigning employees to different roles or departments? Employee turnover - Zippia claims that it costs an average of $4,700 to find and hire a new employee. And it takes 12 weeks for a new employee to become a fully productive member of the team. Therefore, retaining your best workers should be a top priority. Weigh up the cost and time benefits of letting someone go versus providing training and promoting them. Training costs - analyze the costs involved in training employees to their current skill level. Compare this with the benefits doing so has brought the company. If you have spent the same amount of money on training a low performer as you have a high performer, training the low performer may not have been a great investment. Identify anything you could have done differently or how you can avoid this in the future. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Your current workforce will be the foundation of your future workforce needs. It’s about weeding out aspects that are not serving your company while harnessing and propelling aspects that do. Once you have a clear idea of where you are, you can set the stage to meet future hiring needs. 3. Forecast Future Workforce Needs Forecasting future workforce needs will ensure you are well-prepared for all contingencies. Use your analysis of your current workforce and business goals to determine what you will need in the future. This will help to ensure future success. You can use various systems and software to assist with workforce forecasting. Below, you will see the results of a study conducted by Call Center Helper. They found that 40% of call centers solely use Excel for their workforce forecasting. Let’s pretend that next year’s goal is to sell 20% more products than the previous year. How will your current workforce help you achieve this and meet future demand? Perhaps further training will suffice. Or, perhaps you need to bring employees with more experience and specific skills on board. If that is the case, what will happen to existing employees? If it takes 12 weeks for new employees to fall comfortably into their new work tasks, knowing when to hire new employees will assist in avoiding lapses in productivity. Likewise, upskilling some current employees might mean you need to let others go. Another important consideration for future goals is how your company may advance technologically. There is a lot of fantastic software and hardware available that can make life considerably easier for the workforce. HR technology to help businesses manage onboarding processes is one example. 4. Develop A Plan With all your information and business objectives in place, work with your team leaders and business leaders to develop a plan of action. Your workforce plan will differ from your business strategy in that it will be specific to your workforce. Your strategic workforce plan will include your goals and what resources you will use to meet them. If you don’t currently have the resources you need, determine how you will obtain them. Your plan will ensure your resources, workforce, and budget all align. Develop workforce strategies, such as hiring, training, outsourcing, and implementing new technologies, to meet your goals. The table below is a good example of a workforce planning template. It illustrates what the company needs from a new hire. It includes essential details such as budget, training requirements, and education level. Let’s look at a specific example of a plan: Pretend you are a paraquat lawyer with a specific short-term goal to obtain more clients. Once you hit a short-term target, your budget will allow you to invest in technology, such as productivity software, that will save you money over time. This technology will be a key driver toward your long-term goals. To reach that initial target though, you might need to train employees to learn social media marketing, for example. You will purchase appropriate training materials to teach employees how to use social media to market your business effectively. However, your budget will only allow you to train a few employees. Therefore, you must carefully select the best employees from your current list of high performers. All of these aspects combined will form part of your plan. Another aspect of developing your plan is preparing for unexpected situations. This could be things completely beyond your control, such as global financial difficulties. 5. Implement And Monitor The Plan Part of implementing your strategic workforce plan is ensuring everyone is up to date with your new arrangements. Hold a meeting where business leaders not only explain any changes to employees but also give them a chance to ask questions. Each department should have its own mini-plan developed from the overall plan. For example, an IT department will have different tasks than a Human Resource department. The image below highlights the lack of plan monitoring amongst businesses. Without monitoring, you cannot measure the success of your plan. Monitor your plan to identify strengths and weaknesses. When the time comes to develop a new plan, you will have key information with which you can maximize your plan’s effectiveness. Although a plan is important, you must also be prepared to adjust it when necessary. Monitor the overall plan and individual plans. Use data to analyze successes and see if you can improve them. The steps you have put in place to scale employee collaboration, for instance, may not be as effective as you thought. Therefore, your business may benefit from a different approach. In short, be flexible. In Closing Strategic workforce planning requires you to be detail-oriented. It also requires you to look at each area of your business with a critical eye. Your data will be incredibly useful for developing your workforce planning strategies. Start by defining your business strategy and analyzing your current workforce. Then forecast your future workforce needs and create an appropriate plan. Finally, implement your plan and monitor it closely. Don’t be afraid to adjust the plan based on new data. She is starting out at the moment to begin contributing articles.
HR in Healthcare - The Struggles and Solutions
HR in Healthcare - The Struggles and Solutions
Leaders in human resources play a crucial role in healthcare organizations across the industry. The department's value is enhanced by HR's capacity to select and develop the best candidates, control shifting shifts and pay schedules, comprehend regulatory and legal compliance, and enhance patient satisfaction. However, HR is facing many struggles that make healthcare harder. The struggles of HR in Healthcare The healthcare industry has its issues, just like any other industry. Successful HR considers these difficulties and searches for solutions. We'll go over some of HR’s most typical struggles in the healthcare sector below. Balancing Costs Balancing organization and contract staffing expenses with the increasing wage requirements and the lack of qualified candidates for some professions is a significant concern for HR in the healthcare business. A medical professional may sacrifice stability and benefits to work for travel agencies to earn more money than working for an organization, which presents new problems. Career Burnout Combating employee burnout due to their careers is another difficulty for HR in the healthcare industry. Everyone concerned suffers from the demanding support necessary to achieve industrial success and cope with healthcare staff’s worries about the profession’s future. The healthcare sector saw a significant drop in employment when the COVID-19 pandemic started in 2020. Many healthcare workers who weren't treating COVID patients either lost their jobs or had to work fewer hours as lockdowns expanded throughout the world, and people started avoiding healthcare institutions out of fear of contracting the virus. Staff shortages increased the likelihood of stress, trauma, and burnout in those who stayed in the workforce, mainly when the number of cases was large. For the foreseeable future, HR must remain aware of the pandemic's long- and short-term problems. HR may play a crucial role in encouraging workers to stay in the healthcare profession by providing flexibility, benefits, and a positive work environment. At the same time, they consider leaving in search of something better. Resistance from healthcare professionals The inability of medical personnel to comprehend HR best practices and procedures presents another difficulty for HR in the healthcare industry. When HR staff members try to train them, they frequently encounter resistance. While the patient is the main focus of the medical profession, the business aspects of patient happiness, such as following the right processes to prevent legal liabilities, are as crucial to the organization’s efficiency. The solutions for HR in Healthcare Industry The best practices for the healthcare sector will be covered in the next part, which every HR professional should read. Have stakeholder trust and support Stakeholder trust and support are essential for an HR department or professional to succeed in the healthcare sector. Build trust with essential stakeholders by keeping your word and following up on interactions with HR professionals. By doing this, you'll be able to guarantee success for everyone in the company, from the CEO to the employees. Learn about your clients It's simple for an HR division to isolate itself from the rest of the company and become its little world. The key to HR's success in healthcare is getting to know your customers. Spend some time getting to know the clients that the organization serves. Your knowledge of the sector as a whole will increase as a result. Integrate automation While many HR procedures call for human interaction, there are some that technology can handle more swiftly and effectively. LIKE.TG Onboard helps create portals that have the needed information to create a great start for the newly-hired employees in the healthcare department. By automating these procedures, you'll give HR more time to interact with workers and patients, address unforeseen issues, and concentrate on enhancing the workplace for everyone. Training employees, nurses, and medical students on using online platforms is one way to make their job easier. HR can use online healthcare platforms to provide accurate information and enrich training. Workmates can help build better connections and trust in teams with the employee recognition software. Practice and promote an excellent work-life balance Make sure to keep an eye on your staff to make sure they are not experiencing burnout. If they are, take steps to help resolve the issue. A significant portion of this may involve preventing the problem from happening in the first place by providing extensive benefits and tools for stress management. Conclusion Effective human resource management is required to provide high-quality healthcare. It is necessary to reinvent HR in healthcare to create new policies. With the multiple challenges that HR in healthcare faces, there are numerous solutions to these challenges. It should be noted that online platforms have been developed to resolve these human resource issues in the healthcare sector.
How Employee-Management Communication Boosts Employee Retention
How Employee-Management Communication Boosts Employee Retention
Job hopping, the gig economy, talent shortages, and competitors offering bigger and better opportunities to talented job-seekers — all of this has created a bit of a crisis for businesses in competitive industries. Today’s talent are no longer afraid to actively change jobs until they find the right fit, making talent retention a big challenge. This is, of course, a positive change, as it keeps the job market competitive, but it also ensures that the talent stays in charge of the narrative. Businesses are no longer able to undercut or underpay employees without repercussions, and business leaders are realizing that casual Fridays or impromptu pizza parties are not enough to keep employees happy. No, modern employees deserve more, and if you are reading this, you realize the importance of investing in your employee collective, their success, and their mental health. That’s why today we are talking about the importance of talent retention, and how good employee–management communication can help keep the best of the best at your side in 2023. Importance of employee retention in 2023 Before we get into the concrete communication tips, tools, and strategies you can use to boost retention in your company, let’s address one important question first: Why should you invest in employee–management communication? Furthermore, why does employee retention matter so much moving forward? The short answer is that employee retention is one of the best if not only ways to keep your company moving continuously forward, while constant acquisition and turnover will disrupt your operation. But there’s a little more to it. Talent shortages If you haven’t experienced the burdens of talent shortages, consider yourself lucky for now. In 2022, 75% of companies globally report talent shortages, a number which is expected to rise in the years to come. Good workers and experts on all levels of the corporate hierarchy are difficult to find nowadays, especially in competitive industries, making talent retention even more important than before. The dangers of global hiring The post-pandemic remote work era is well underway, and global hiring has become commonplace. Suddenly, talented employees have even more job opportunities at their disposal, with companies fighting over the best of them. With lucrative offers now coming in from all over the world, you can rest assured that snatching one of your top employees right from under your nose is easier than ever before. The cost of talent acquisition Another big problem business leaders face is the increasing cost of talent acquisition. Retaining top talent will always be more budget-friendly than prospecting, hiring, onboarding and training, and investing in new hires. This problem alone should be enough to incentivize you to invest in talent retention in 2023. 7 Ways to Boost Retention through Employee–Management Communication Gather data to know how to communicate First things first, it’s important to note that every organization will have a different approach to communication when it comes to channels, communication hierarchy and structure, communication culture, and most importantly, the needs of the employees. If you want to nurture a culture of open and transparent communication, then you have to know what motivates your employees and what they care about. This is not something you can just guess, nor is it something you can find out with one survey. Rather, learning what motivates your employees is a process that evolves throughout the year. Pulse surveys provide a great way to gather the right data. They allow you to keep your hand on the “pulse” of your organization and continuously derive useful data throughout the year. A pulse survey is a brief set of questions that address a very specific topic that you can send to employees on a regular basis. Instead of sending out one giant survey, a short pulse survey ensures that your communication is on point and that you can adjust your communication strategy on the go if necessary. Workmates offers an amazing pulse survey feature to find out everything you need to know to keep your employees happy. Improving two-way communication When we say employee–management communication, we don’t just mean the way employees talk to managers — we’re talking about the two-way communication that builds relationships and a productive culture. The key to effective communication is to let the HR professionals in your organization educate and train both sides. Managers should know exactly how to give constructive feedback and how to talk to every employee, while the employee should know how to communicate diplomatically with the higher-ups to get their points across without stepping on any toes. This is a delicate balance that, when maintained, will make the employees feel appreciated for their hard work while accepting constructive feedback that will help them do their jobs better. On the other hand, improving two-way communication will be crucial for managers. Higher-ups are notoriously apprehensive when it comes to accepting feedback or criticism of any kind, but it is nonetheless essential for the future of the company. Talking about money There are many potential taboos or topics that you simply don’t discuss in your organization, and one of your key goals for 2023 should be to eliminate as many of these as possible. Open, transparent, and most importantly beneficial communication cannot happen if people are afraid to talk about something or if they think that certain topics are frowned upon in your organization. Not to mention that this doesn’t do your employer brand any favors in the eyes of the broader public. Breaking common taboos should be a big part of your employee retention strategy, with an emphasis on destigmatizing money talk. Money is one of the most important topics for any employee, and pay equity is a burning issue. If you don’t talk about money in your organization, or if you try to hide salaries or persuade people to keep quiet about their earnings, you will invariably hurt your brand’s reputation and trust. Communication for new hires While retention is your number one priority, you are of course going to acquire new talent over time as your business continues to grow and scale upwards. When new hires arrive, you naturally want to turn them into productive team members as quickly as possible — and you can only do that through efficient and effective communication. New hires can have a difficult time settling in and getting to work in a new work environment, no matter how skilled, experienced, or talented they are. You need to make them feel welcome in your collective and help them break the ice with your veteran employees. Be sure to share with them some icebreaker questions along with various conversation starters as a part of your digital welcome package, giving them some snippets on what the other employees are like. Give your existing talent a heads up about the new hires and encourage them to approach them with these icebreakers as well. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More Maximizing the employee lifetime value (ELTV) Employee lifetime value (ELTV) is a measurement of the value each employee brings to the company from the moment they start contributing to your organization to the moment they leave. To help your employees bring more value to the company, you can turn to a few highly impactful strategies, from how you handle the onboarding process to regular evaluations. To start with, one of the most effective ways to maximize ELTV is to foster a culture of internal hiring, supported by well-kept employee directories that can help you harness your people’s full potential. Keeping track of each person’s skills and growing capabilities can help you spot when they might be a greater asset for a different team. Allowing people to qualify for different positions instead of just advancing within the same department can help elevate your culture and boost retention. Shortening your onboarding is another way to boost ELTV for your team members. The less time they spend preparing for their new role, the sooner they’ll be able to start contributing to your organization. Therefore, it’s ideal to start refining your onboarding process to keep it short and effective. Understanding their needs and communicating value Most industries have been affected by rapidly increasing talent demand paired with a talent shortage. Yet, most competitive businesses fail to align their employee–management communication with their retention goals. Yes, you do need to offer a competitive salary, numerous perks and benefits, and flexibility (such as remote or hybrid collaboration). However, that is far from enough to get someone inspired to stay with your organization for the long haul. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Empathy, ensuring work-life balance, and offering advanced training and education all play a role in boosting retention. To address the talent shortage specific to your industry, you need to be sure you have a strategy that elevates retention and gives talent numerous, strong reasons to apply for your open roles. In addition to all of the listed ideas, fostering strong, transparent communication between employees and management means that you will be able to understand your team’s needs, address them in time, and inspire your employees to refer people to start working with your business, as well. Use the right tools for effective communication Finally, to empower true flexibility and help employees communicate among themselves, but also with their management, you need an intuitive business messenger app that has all the right features you need. Providing your team with the right software and having simple communication guidelines available for everyone will foster a sense of openness. Giving people the means to share their ideas, concerns, and feedback is a surefire way to strengthen employee retention and help you attract top talent in the future. Over to you Employee retention is more important than ever before, now that remote work has opened up new opportunities for talented employees and global companies are desperate to win over the best to their side. Don’t risk losing your top talent in 2023. Instead, recognize the need to invest in them and their growth and in employee–management communication that will help nurture a culture of productivity, happiness, and success in your organization.
Proven Ways To Manage Remote Teams with the Intrapreneur Model
Proven Ways To Manage Remote Teams with the Intrapreneur Model
Managing remote teams effectively and keeping them motivated and productive at the same time can be quite a challenge for most business owners. As a business owner in a digital age, managing people remotely doesn’t have to be complicated - especially if you incorporate the intrapreneur working model.Read on as we explore the intrapreneur model and how it can be used to manage remote teams effectively. We’ll also discuss the challenges that come with this model and how to overcome them. What Is An Intrapreneur? An intrapreneur is an employee who takes on the mindset of an entrepreneur within a company. They are innovators and risk-takers who are driven to create change and make a positive impact within their organization. The intrapreneur model is all about empowering employees to think and act like entrepreneurs. This means giving them the freedom to be creative, experiment, and take risks. It also means providing them with the resources they need to be successful, including access to capital, mentorship, and training. When managed correctly, remote teams can be extremely successful using the intrapreneur model. This is because it allows for a more decentralized decision-making process and allows employees to work independently on projects that they are passionate about. Additionally, it can help to build a more cohesive team culture by fostering transparency and open communication. When we look at an intrapreneur vs entrepreneur, they both share similar traits: intelligence, adaptability, and leadership. However, as an entrepreneur aims to bring something new to the market, an intrapreneur aims to enhance the strength and sustainability of a company. The Benefits of Intrapreneurship The intrapreneur model is a great way to manage remote teams because it allows for a high degree of autonomy and responsibility. Intrapreneurship also provides employees with the opportunity to be innovative and to take risks without fear of failure. This model can lead to increased productivity and creativity, as well as a greater sense of ownership and commitment from employees. Proven Ways To Manage Remote Teams with the Intrapreneur Model Implementing these six tactics can help you effectively manage your remote employees using the intrapreneurship model. 1. Encourage creativity and innovation The intrapreneur model thrives on creativity and innovation. Encourage your team members to think outside the box and come up with new ideas to keep the project moving forward. This can be done by rewarding employees for coming up with new ideas and taking risks, as well as encouraging them to share their ideas. The intrapreneur model encourages creativity and innovation by giving employees the freedom to be creative and take risks. This model also provides the support and structure that employees need to be successful. Some tips to encourage creativity and innovation in your remote team: Encourage open communication: Encourage your team to share ideas openly and give feedback freely. This will help generate new ideas and improve existing ones. Promote collaboration: Create opportunities for team members to work together on projects. This will help them develop new ideas and perspectives. Encourage risk-taking: Encourage your team to experiment with new ideas and approaches, to help them find new ways of doing things and expand their skill sets. 2. Define clear roles and responsibilities Each member of your team should have a clear role to play. This will help them stay focused and avoid overlap in tasks. This will ensure that everyone knows what their tasks are and who is responsible for what. Within each role, it is also important to identify a point person who will be the main contact for that role. This will help to ensure that communication is clear and concise. Once roles and responsibilities have been assigned, it is important to provide training and support to each team member so that they are able to complete their tasks successfully. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now 3. Promote open communication Open communication can be difficult when you're managing a remote team, but it is critical to success. To promote open communication in your organization, make sure that everyone is on the same page and has access to every project file. The best way to do this is by having a centralized database for all projects and tasks. This will help people stay current on what their team members are working on, so they know when they need to step in or how to help out. 4. Set deadlines and expectations Even with the intrapreneur model, your team members need to know what is expected of them and when deadlines are. This will help them stay on track and meet their goals. When setting deadlines, be sure to allow enough time for your employees to complete the task. If you set a deadline that is too close, it may cause them to rush and make mistakes. It is also important to be clear about what you expect from your employees. If they are unclear about your expectations, they may not be able to meet them. Be sure to communicate your expectations clearly and give examples of what you expect. Finally, keep in mind that deadlines and expectations should be flexible. If an employee is struggling to meet a deadline, work with them to find a solution that works for both of you. 5. Support continued learning Intrapreneurs are encouraged to actively seek out new opportunities and collaborate with other intrapreneurs. They're also educated on how to set up meetings, presentations, and events to help them in their professional lives as well as in their home life. 6. Encourage networking and collaboration Few entrepreneurs will be able to do everything themselves. You need your team members to help you come up with ideas, implement them, and execute them. At its core, the intrapreneur model is all about encouraging networking and collaboration within a company. This means creating opportunities for employees to connect with each other, share ideas, and work together to solve problems. There are a few different ways to encourage networking and collaboration within a company: Create opportunities for employees to interact with each other. You can do this with social events, team-building activities, or simply by encouraging employees to take breaks together. Make it easy for employees to share ideas with each other. Do this by setting up an internal messaging system, creating online forums or discussion boards, or encouraging employees to use video conferencing or other collaborative tools. Encourage employees to work together on projects. This can be done by assigning team-based projects and setting up a collaborative workspace. Conclusion The intrapreneur model for managing remote teams is a proven method that can help you navigate the challenges of leading a team where some or all members are not located in the same place. If you're looking for more guidance on how to hire and onboard remote teams, request a free demo on LIKE.TG today and work with amazing HR professionals all over the world.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
全球代理
 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
广告投放
2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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