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A Step-By-Step Guide to Onboarding Large Outsourced Teams
A Step-By-Step Guide to Onboarding Large Outsourced Teams
The business practice of outsourcing has been around for quite some time. Generally speaking, outsourcing involves subcontracting a job to a third party. But nowadays, the concept of looking for an outsourced partner may extend to a variety of applications. Outsourcing enables organizations to delegate a particular function — such as the recruitment process, customer service, or digital marketing — to another firm to maximize the former’s productivity and minimize time consumption. Many businesses outsource various aspects of their operations to freelancers, contractors, or specialist groups. Technological innovations have enabled many organizations, businesses, institutions, and media outlets to outsource talent from different countries and backgrounds. Outsourcing is an excellent strategy that employs millions of people around the world while also enabling businesses to save funds and continue making profits. Essentials of Onboarding an Outsourced Team Part of any outsourcing journey is the challenge of onboarding an offshore team. Yet this step is vital to making outsourcing projects successful. Whether your organization is embarking on outsourcing for the first time or has successfully done it in the past, it's always a best practice to revisit the onboarding processes to gain a comprehensive understanding of what to expect and how to prepare for it. The following is an overview of what the onboarding process requires. Preparation of training materials or programs In-house and outsourced employees alike, especially new ones, should have access to all relevant tools or resources to help them perform their job roles. You must have robust procedures or systems in place for employees to deliver quality outputs. These mechanisms will ultimately enable your offshore staff to succeed despite their remote location. When conducting training programs, be sure to cover all the fundamental topics about their responsibilities in the team. Warm welcome and company introduction Regardless if you’re hiring 2 or 20 outsourced staff, you want them to positively represent your company. You can achieve this by properly welcoming them on the get-go and genuinely making them feel that they’re a part of your company. By encouraging your outsourced staff to build rapport with their managers and colleagues, your business may profit from improved teamwork and quality output. Strategic orientation and oversight Clarify how the work ofyour outsourcedteam will be managed remotely. Have regular meetings for all projects in progress as part of project management. Every week, keep track of deadlines and deliverables, as well as feedback and guidance. Remember that outsourcing isn't a one-size-fits-allsolution, so you must orient and superviseyour staff in a manner that suits and bolsters your business. Realistic and measurable targets Discuss your key performance indicators (KPIs) with the outsourced team. Your set of KPIs serves as an objective method of assessing the performance of your outsourcing partner. Equally important is planning how to attain these targets. An outsourced team may not perform as well right away, but proper guidance could help familiarize them with your processes and, therefore, make it easier for them to achieve your business goals. Regular feedback Assign someone from your in-house team to regularly provide feedback and review for your outsourced employees. Keep this practice until you’re convinced that the latter fully understand your standards and procedures. It’s also an effective way to determine whether the outsourced team is the correct fit for your business or if you need to find someone else early on. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Best Practices for Onboarding Large Outsourced Teams Even if your company already has an onboarding program in place, there are a few more arrangements toconsider, especially if you'reworking with a larger remote team of a different culture. Here are widely practiced strategies to efficiently onboard larger outsourced teams: Get your existing team on board, too Ensure that your current workforce is on board and understands the processes before you start training and onboarding your new outsourced employees. They most probably have a lot of questions regarding the changes that are taking place. For instance, they may be concerned about what bringing in more outsourced workers would imply for their job security. Organizing training sessions with both your in-house and remote teams is an excellent approach to set things straight and get everyone on board. Build good working relationships The majority of workplace onboarding meetings typically begin with an “Introduce yourself” engagement. They're usually quick, but that's fine because new employees will have moreopportunities to form relationships in the days and weeks ahead. However, such is not the case for remote workers. You'll need to be a little more proactive in encouraging conversations and getting to know your outsourced team to make new employees feel welcome and create the kind of relationship that leads to a positive, productive type of workplace culture. Identifythe ideal means of communication Communication is non-negotiable for any business organization, so make sure your outsourced team has access to the communication channels you use. These channels should easily facilitate work interactions among team members. Video conferencing is one of the primary modes of business communication, while other channels like email and direct messaging platforms can be utilized for employee check-ins and project follow-ups. Set clear expectations for your outsourced team and educate them on their roles Determine and communicate the contributions you expect from your outsourced team. Here, being transparent is necessary. Overlooking this important factor can result in underperformance, which can eventually lead to lower productivity. Your organization should set clear work descriptions for every employee. Ideally, you shouldencourage your outsourced staff to ask questions at every stage of the onboarding process. Get in touch with your outsourcing provider for sound advice You may be building up an offshore team for the first time, but your outsourcing provider has done thisso many times before and knows what works and what doesn't. A reputable provider that’s well-informed about outsourcing trends will be more than willing to share their knowledge and experience to help your business grow. A credible outsourcing company can help you set up your team and hire customer success managers who are industry leaders. They can help you with KPIs, metrics, training initiatives, team structuring, and more. Preparing Your In-house Team to Work with an Outsourced Team Likewise, theremay be a transition process for introducing outsourced personnel to your in-house employees, whether it’s the first time working with outsourced teams or they're alreadyused to collaborating withoffshore workers. During the initial briefings, you must set clear standards and goals for both in-house and outsourced employees. Some of the crucial topics to cover should include task delegation, project ownership, and chain of command. You should also explain your main reasons for outsourcing and provide details on how outsourcing suits your long-term strategies. Consider the following steps in preparing your in-house team to work with outsourced employees. Disclose the reasons Your decision to outsource has to be tied to short and long-term growth objectives for the company. Before incorporating an outsourced team, you must inform your current team about what those motivations are and how outsourcing can benefit the organization as a whole. Strategic use of resources, productivity boost, and cost reduction are some of the advantages usually associated with outsourcing. For example, you could tap the services of outsourcing professionals instead of hiring salaried employees. You could then use the savings to replace outdated equipment with the latest iterations that will make work easier and faster for in-house employees. Outsourcing can thus free up your in-house staff and let them focus on their core responsibilities while delegating non-core tasks to the outsourced team. Draw the line on task ownership and responsibilities When it comes to onboarding outsourced personnel, most companies fall short in the work assignment and project ownership aspects. Your new outsourced team is hired to take on very particular tasks and responsibilities. However, it’s possible someone else from your in-house team may already be handling such tasks—potentially leading to confusion and mismanagement. For example, if you decide to hire a software outsourcing company for a project, make sure everyone is aligned on their role and responsibilities within the scope of the project. To avoid any gray areas and ensure that the outsourced workforce will immediately bring value to your business, you should define what the project ownership shifts will look like to your existing team. Once you’ve made this clear, then your outsourced talents can step up with the tasks or projects assigned to them. Maintain open communication lines Once you’ve decided to outsource, establish an open line of communication policy between your internal and external staff. Let your in-house team stay up to date with your plans for future outsourcing arrangements, if any. It also helps to encourage every employee in your organization to express any issues or concerns. To learn more about giving access to vital HR and work information — even when they're not in the office. Download our ebook now. Download now Outsourcing Takes Some Getting Used To In a way, incorporating an outsourced team into your organization is comparable to implementing new systems or expansion solutions when you first opened a business. As such, expect your employees to feel more at ease with their outsourced counterparts the more they interact with them. Everyone, including the outsourced team for onboarding, requires adequate time and patience to adjust to new systems and processes, but remind them it's all in the interest of business growth. About Author: Trevor Michael is a Customer Contact Industry Specialist of Select VoiceCom, an inbound call center with telemarketing and IT support services. He has operated successfully within this niche industry for over ten years across Australia, New Zealand, and Southeast Asia. He enjoys writing, golf, and going to social events.
10 Best Practices To Improve Employee Engagement
10 Best Practices To Improve Employee Engagement
What makes a workplace a place of work? Is it the location, the office building, the equipment, or the amenities? No, it’s the people that determine both the quality of the workplace and the future of the organization. In a 2017 study by Gallup, it was found that only 15% of the world’s one billion workers are engaged at work. It’s a downward spiral that originates with our lack of understanding of human capital management, or more specifically, employee engagement. The more engaged employees, the better it is for the organization. With effective employee engagement ideas, employees are motivated to give their best, resulting in higher profitability, better customer retention, better talent acquisition and retention, lower employee turnover, and a safer work environment. But remember: An effective employee engagement strategy is not a one-day affair. Only an ongoing process will obtain incredible results. No credit card needed Less than 5 min to set up What is Employee Engagement? Employee engagement sounds simple but goes deep. A good employee engagement strategy improves the likelihood that the relationship between the employee and the organization will be positive in nature. Engaged employees: Are self-motivated Have a clear understanding of their roles Recognize the significance of their contribution Focus on future training and development Feel that they belong to a community—that is, the organization The Benefits of an Engaged Workforce Effective employee engagement results in more motivation and better job satisfaction, and thus, a lower cost-to-value ratio for your human personnel expenditure. It goes like this: While every employee adds to the bottom line, engaged employees add that much more. This idea, also known as the service-profit chain, was introduced by Harvard researchers in the 1990s that traces business profitability and customer loyalty right back to engaged, motivated employees. Top corporate leaders know that engaged employees can help raise productivity, increase profits, enhance customer experience, foster brand loyalty, and facilitate growth. The Best Employee Engagement Strategies Below, you’ll find an outline of the steps you can take in order to ensure that the employees achieve a positive emotional connection with the organization and the work they’re assigned to do. In essence, there are three main parts: Physical: The level of complexity of work corresponds to the employees’ skill set. Emotional: Employees understand the job’s significance and put their heart into it. Mental: Employees become engrossed with their work. 1. Hire With Engagement in Mind The decisions you make during the hiring process can lead to different results in the engagement of an individual employee as well as workforce engagement across the organization. Every new hire you make has the possibility to impact how employees interact with each other, either strengthening the values of your organization or detracting from the work culture. A successful hire occurs when a new employee aligns with the organization in many different aspects, including job details as well as the company’s overall culture. Salary: Your new employee’s salary expectations should match what the company can unfailingly offer. Values: Your new hire should respect how the organization operates to attain its goals. Competency: The new hire should have the skills to meet the responsibilities of the position. Culture: The new hires should possess personal and emotional skills to be on the same page with their new colleagues and management. This doesn’t just impact current employees; new hires should be adequately prepared for their new positions, too. According to a Jobvite survey, 43% of new hires leave their jobs in the first 90 days as they felt that the role described during the process of hiring wasn’t what they experienced when they began to work. Your newest employees will evaluate their experience more carefully during the initial few weeks with your business. If you are able to provide what you promised during the hiring process, it will deepen that initial good impression and make way for employee engagement. 2. Streamline Onboarding Developing a comprehensive onboarding program can be a powerful way to improve employee engagement and support the success of new hires. A good onboarding program should: Introduce new hires to the company's mission, values, and culture: Help new hires understand the company's purpose and how they fit into the organization. Orient new hires to the organization: Provide an overview of the company's structure, processes, and systems. Connect new hires with resources and support: Ensure that new hires have access to the resources and support they need to be successful, such as training materials, a mentor, or a go-to person for questions. Provide opportunities for socialization: Help new hires get to know their coworkers and build relationships within the organization. Set clear expectations: Communicate expectations around performance, attendance, and other aspects of the job. Assess progress and provide feedback: Regularly check in with new hires to assess their progress and provide feedback to help them succeed. Your new hires are only learning to navigate the complexity and will need assistance in specific areas. Thus, your first step should be to understand their viewpoint and work towards offering an onboarding experience that will keep them engaged. According to data from ServiceNow, organizations that offer inadequate onboarding programs have twice the chance of facing employee turnover. The first impression is crucial and will have a significant impact on new employees’ expectations. 3. Clarify the Company's Mission By making the mission a central part of the corporate culture, employees are more likely to feel aligned with the company's goals and motivated to contribute to its success. When employees know the overarching goals and values of the organization, they can see how their individual roles contribute to larger objectives. To effectively communicate the company mission, management should integrate it into all aspects of the workplace, from onboarding sessions and training programs to regular team meetings and company communications. Leaders should consistently emphasize and relate back to the mission in daily interactions and decision-making processes, helping employees connect their tasks to the company's broader goals. Additionally, creating opportunities for employees to engage directly with mission-related projects or community initiatives can reinforce their commitment and understanding of the company's purpose. 4. Set SMART Goals and an Action Plan Without any goals, an organization doesn’t have a direction to follow. What does it want to achieve? What does it need to improve? What is the role of the strategy? All these questions need to be answered first. Moreover, the goals that you set need to be specific, measurable, achievable, realistic, and timely—that is, S.M.A.R.T. With tangible outcomes in mind, managers will be able to properly execute the strategy and figure out whether it is following the expected results or not Once the particular goals are in place, prepare an action plan on how to attain them. At this stage, the allocation of resources and definition of key performance indicators (KPIs) are taken care of to facilitate the measurement of progress. The effectiveness of the action plan is the responsibility of the direct supervisors. Employee engagement rates soar when they distribute the results and propose future endeavors. One of the ways to ensure this is to let your employees know how significant their contribution is. There are different ways on how to do staff recognition. Tell them how it is helping in achieving the organization’s business objectives. Simply speaking, organizations need to start making their employees feel that they matter. 5. Be People-Centric Employees are not robots; they are human. Organizations that tend to see employees as a commodity, but your employees are not another factor of production. They are prospective champions of your organization’s values and principles. Companies can become more people-centric by prioritizing employee well-being and development at the core of their business strategies. Actively listen to employee needs and feedback, providing comprehensive support systems like mental health resources, career development opportunities, and flexible working conditions. 6. Create an Office Environment Conducive to Work Giving employees a space that enhances productivity and satisfaction involves ensuring that all employees have the necessary tools, information, and training to perform their jobs effectively. First, the physical workspace should be designed to promote focus and efficiency. This means organizing workstations to minimize noise and distractions, providing ergonomic furniture, and ensuring that the office is well-lit and temperature-controlled. Adequate technology and resources, such as high-speed internet, modern computers, and effective communication tools, should be readily available to all team members. Second, maintain an open line of communication where employees can easily access the information they need and feel comfortable requesting additional support. This can be facilitated through a well-structured intranet, regular team meetings, and clear documentation of workflows and policies. 7. Offer Remote and Flexible Work Offering flexible work hours can be a powerful way to improve employee engagement and foster a positive work culture. Here are a few benefits of offering flexible hours: Improved work-life balance Increased productivity Greater employee retention Improved morale There are a few different ways you can offer flexible work hours, such as allowing employees to choose their own work schedule within certain parameters, offering flexible start and end times, or allowing employees to work remotely. 8. Promote a Strong Company Culture By prioritizing a positive and inclusive company culture, organizations can create a workplace where employees feel valued and inspired to contribute their best work. A strong company culture is built on clear values that are actively practiced and integrated into every aspect of the organization, from hiring practices to day-to-day operations and decision-making processes. Management should lead by example, embodying the company's values in their actions and communications. Regularly celebrating achievements that align with these values, such as teamwork, innovation, or customer service, can reinforce their importance. Additionally, creating opportunities for employees to connect with one another, such as team-building activities, social events, and collaborative projects, strengthens interpersonal relationships and fosters a supportive community. Lastly, encouraging open communication and feedback through town hall meetings, suggestion boxes, and regular check-ins can help maintain transparency and ensure that the culture evolves in a way that continues to meet the needs of its employees. 9. Establish a Sense of Community An organization is essentially a community; each member fulfills a specific task and serves the community as a whole. To encourage this community spirit among your employees, any engagement activity can help, from organizing a big annual event to simply taking a team out to lunch. Notwithstanding the hierarchy of the organization, it’s better to maintain a certain level of equality and unbiasedness where everyone feels they are important to the community. This philosophy is typical in the new-age technology startups where they adopt a more casual, no-walls organizational policy. Though sustaining this new business approach might be tricky, it can lead to highly engaged staff. 10. Recognize Employee Contributions Two out of three employees feel they do not get enough recognition for their work, according to Office Team data reported by Forbes. As a result, most employees will not deliver their maximum potential and may engage in unwanted behavior. And highly-trained and qualified talent will always be looking for better job offers. For this reason, it’s wise to create a recognition-rich environment where good work is rewarded with perks and incentives. At the very least, a few good words and a certificate of appreciation can go a long way in letting others feel valued for their work. 11. Invest in Career Development For many, just coming to the office, doing the work assigned, and taking the paycheck back home isn’t enough. They need to know there are sufficient growth prospects for the role they are fulfilling. If your employees feel that you don’t care about their professional development, they may begin to look for work elsewhere. Whether it’s by running a proprietary training program or sponsoring higher education for your employees, you are not only investing in the future of your company but also creating a sense of loyalty among your employees. Remember, every employee loves a company that supports them in their professional career and adds value to their personal lives. Want to retain top-notch talent in your organization? Ensure their professional growth and you will reap the benefits. Providing opportunities for employee development can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Offer training and development programs: Workshops, seminars, or online courses help employees learn new skills or advance their careers. Encourage continuous learning: Learning opportunities outside of formal training programs can include attending conferences, participating in webinars, or taking online courses. Set up mentorship programs: Match employees with experienced mentors who can provide guidance and support as they learn and grow. Provide opportunities for career advancement: Offer opportunities for employees to take on new challenges and responsibilities, such as leading a team or taking on a new role within the organization. Promote self-directed learning: Encourage employees to take ownership of their own development by providing them with resources and support to pursue their own learning goals. 12. Hire Quality People Managers Your secret weapon to spur employee engagement is the managers—they are the middlemen between boardroom members and the employees. In most cases, the employees interact with the top-level executives rarely, if ever, but have daily interactions with their immediate bosses. Whether they are feeling secure, angry, or ignored depends on how you manage employees. Gallup’s chairman, Jim Clifton, once said: “Employees—especially the stars—join a company and then quit their manager. It may not be the manager's fault so much as these managers have not been prepared to coach the new workforce.” While organizations can choose to educate their managers on how to better engage their employees, it’s always better to hire a capable manager first. Check their professional background and try to see if they are suited for the tricky job waiting for them. 13. Introduce Team-Building Activities Team-building activities can be a great way to improve employee engagement and foster a positive work culture. Here are a few ideas for team-building activities that you might consider:Trust-building exercises: Some of the examples include "Human Knot" or the "Trust Fall."Communication challenges: Activities that require team members to communicate effectively can help improve collaboration.Problem-solving activities: Examples might include "Escape the Room" or "Mars Mission."Outdoor activities: Getting team members out of the office can help them bond and have fun together. It can include a team hiking or camping trip, or a group outing to a ropes course or other adventure activity.Creative activities: This can be in the form of painting or art competitions, singing and dancing events, etc.It's important to choose activities that are appropriate for your team and that align with your goals for employee engagement. 14. Provide Incentives for Work Achievement Incentives can be a powerful tool for motivating and engaging employees. Here are a few ideas for incentives that you might consider Monetary rewards: bonuses, pay raises, and other financial incentives Time off: offering additional vacation days or flexible work arrangements Recognition: publicly recognize and praise employees for their hard work or send a hand-written note Professional development opportunities: training programs, mentorship opportunities, or professional certification courses. Special perks: reserved parking spot or a choice of office location Another option: a recognition and employee rewards solution, like Workmates. Our solution is customizable and offers a unique set of advantages, as an ideal recognition solution. Workmates increase employee engagement and boost productivity in the workplace. Workmates Self-Guided Tour We’ll show you how Workmates can engage everyone in your organization, transform your culture, and drive productivity to new heights. Start Now 15. Encourage Collaboration Encouraging collaboration can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Encourage employees from different departments or teams to work together on projects or tasks. This can help break down silos and foster a sense of teamwork. Encourage employees to share ideas and feedback with one another, and create a culture where it's safe to speak up and share perspectives. Host team-building activities or outings that encourage employees to get to know one another and work together in a more relaxed setting. Encourage a culture of collaboration and teamwork by recognizing and rewarding team contributions and successes. Utilize tools like project management software, virtual meeting platforms, and online collaboration spaces to make it easier for employees to work together and share ideas. 16. Facilitate Two-Way Communication Top business leaders generally believe in the open door policy and do not use “top-secret” information to their advantage. If organizations act secretive and only divulge information on a “need-to-know” basis, it will likely cause lower engagement rates among their employees. Transparency begets trust when employees understand how corporate decisions affect the workplace. But simply disseminating information isn’t enough. Communication should go two ways—the employees should be encouraged to share their concerns so they don’t feel ignored or unvalued. Here are a few strategies that can help your organization: Create a culture where it's safe for employees to share their ideas, concerns, and feedback. This might involve setting aside dedicated time for open discussions or establishing a suggestion box where employees can anonymously share ideas. Encourage employees to communicate openly and honestly with one another and with management. This might involve creating dedicated channels for communication, such as a team chat platform or a suggestion forum. Be open and transparent with employees about company goals, plans, and challenges. Regularly solicit feedback from employees and actively listen to their ideas and concerns. This might involve hosting team meetings or one-on-one conversations with employees. As a leader, model open and honest communication by being approachable and transparent in your own communication style. 17. Utilize HR Software Implementing HR software can be a powerful way to improve employee engagement and streamline HR processes. Here are a few ways that HR software can support employee engagement: HR software can help automate and streamline HR processes, such as payroll, benefits management, and time and attendance tracking. This can help reduce the administrative burden for HR staff and free up more time for engagement and development efforts. Many HR software platforms offer features such as team chat, task management, and document sharing, which can help facilitate communication and collaboration among employees. HR software can provide employees with access to self-service tools, such as a portal for viewing and updating personal information or requesting time off. This can help empower employees and improve their overall experience with HR. Some HR software platforms offer tools for setting and tracking performance goals, which can help employees stay focused and motivated. Many HR software platforms offer features such as learning management systems, which can help employees access training materials and track their progress. 18. Conduct Employee Surveys Circulate questionnaires and surveys that permit your employees to express their opinions and concerns. The more you ask for their opinions, the more they feel esteemed, entitled, respected, and like they belong to the organization. Conduct the survey in such a way that it will yield the most thoughtful, timely responses. The catch here is to keep the surveys short and conduct frequent employee-pulse surveys. This lets employees think properly and reply at a higher rate. Additionally, it’s a great idea to build a habit of transparency and share the results. Sharing all the data collected from surveys will demonstrate transparency and help you to engage employees. 19. Engage Departing Employees Offer appropriate transparency when offboarding an employee. Each will have their own reasons why they depart. The appropriate details provided by the team members when they depart can aid the rest of the employees in processing the change without making cynical guesswork. Apart from that, recognize your employees’ reasons why they are leaving voluntarily. When you understand and categorize the reasons employees leave, it will help your organization to improve. If any engaged employees are leaving voluntarily, stay connected with them. You can consider curating alumni networks to be in contact with past employees. It will give you access to expanded networking and employment opportunities. Plus, it might make some employees come back to your organization with new skills and experiences when new positions open up. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About the Author This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
The Complete Guide to Creating an Employee Communication Strategy
The Complete Guide to Creating an Employee Communication Strategy
Good communication with employees can be the key between the success or the failure of a business. Unfortunately, employees do not feel like there is a lot of open communication. Only36% of employeesin the United States are engaged in their work with their current companies. Meanwhile, at least 15% of employees are actively disengaged. So, if you are an owner or manager of a company, what can you do about this? Well, the answer is to come up with an effective employee communication strategy. As a manager or an owner, you may find it to be a daunting task to have a strategy that fits every type of employee. You may be asking yourself, how can I do this while setting business goals? What are the best ways to improve employee communication in the workplace? How will those ways improve the company overall? How will that help you achieve business goals? Here are six ways to improve employee communication. 1. Encourage Employee Feedback One of the first things that you can do as a manager or employer is to encourage employees to provide feedback to you. This can be anything from recent policies that were implemented to the general work culture that your company has. Openly encouraging this while keeping anonymity can do a lot of good things for you. You can gain insight into what problems employees may have been too afraid to speak up about before. If you notice a pattern with an issue coming up, you now have the information necessary to acknowledge this problem and address it. Another thing that this can do is let employees know that their voices are being heard when it comes to company decisions. An example can be if employees all complained about a problem such as the lack of proper heating in the office building. Then, after the employees gave this feedback, the company went on to fix the heating in the office. This lets employees know that they can go to upper management about issues and provide open feedback. Then, they can have more trust in management toaddress these problemsand come up with a solution for them. Encouraging employee feedback can be a great stepping stone in general open communication and it is one of the best communication tools. Receiving feedback that is honest can also help improve your business. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officer of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More 2. Recognize Employees Another thing that you can do as an employer is to start to recognize employees openly that do great work for your company. Employees are only human, so they want to know that they are appreciated for the good work done for your business. This can be a game-changer for a business considering that a large percentage of employees really value recognition.About 37% of employeesin this survey said that employee recognition was the most important thing for their quality of work. If you think about it, this makes a lot of sense because it lets an employee work so that people see the good work that they are doing and value it. This not only can improve an employee's morale, but make them more likely to stick around. In that same survey above, it was found that teams scoring in the top 20 for employee engagement experienced 59% fewer turnovers. That means thatemployees feeling recognizedgenerally makes them want to stay a part of the team that they are currently on. This can be a major key to building employee chemistry and coming up with a workflow where everyone is on the same page. An example can be giving out a bonus to the person who has the most sales on a sales team in a month. This can be a big employee reward that has a positive impact on workplace cultures. It can also help peer to peer recognition with people giving others respect for excellent work shown. Sometimes, just making people feel appreciated is all it takes for someone to be more open about their communication with you. So, you should put in an employee recognition program to boost morale. 3. Do Your Research Next, you need to make sure that you properly conduct market research for your business. This can be in any field from marketing to finances to management and more. Having the proper research on anything can increase an understanding between people. That means that they are more likely to have a clear idea of what needs to be done and the target market that they are doing it for. To do this research effectively, leaders also need to guide managers and their subordinate employees in the right direction. Make it as clear as possible what you are looking for. An example could be if another company is interested in merging with yours. Doing the proper research on that company can give you an idea of what they are all about, what they do, how they can help you, and if they are good for you. This research could save you from a contract that leads to your company getting swallowed. Or, you could find out that company's reputation for how they treat employees and previous business owners and decide that is not the way that you want to go. Research offers clear insight on certain topics and it can help you increase employee morale while providing a clear understanding of the objective. It can also help you with market segmentation and focus your product or service on a specific niche in your market. There are plenty of different types of market research that can satisfy your goals here. 4. Know Your Audience Along with the steps above, you have to have an idea of what your target audience for your product or service is going to be. This gives employees a better idea of who they are targeting in potential sales and a better idea of who they need to appeal to. What gender are you going after? What is your target age group? Do you think some races and nationalities will respond to your business better than others? These are things that you need to ask yourself as an owner or manager. Then, once you determine that answer, make it clear to employees what their target audience is going to be. Once you have your target audience down, it makes it much easier to target marketing towards them. There is more general marketing research out there already on what men and women like, what certain age groups like, and even what certain races and nationalities may like compared to others. Do not be afraid to use focus groups to get a better idea on how you can have customized services.Figure out what target audience with the data collected from those focus groups that best suits your business goals and attack from there. 5. Review Current Communication Methods If you are going to improve your communication methods, you are going to need to figure out what is wrong with your current communication methods. This means taking a deep dive into your business operation methods and figuring out how things currently get done. Then, you may notice small things that do not get picked up easily by a data sheet. For example, you may notice that your office sends most of its business memos by email. While it is not a terrible way to communicate, you may realize that there is a better and faster way to do so. What if you had an option where people can read a message at the click of a button compared to going into an email account? This research study revealed thatover 90% of peopleread a text message in the first three minutes. Consider using communication platforms that have notification methods similar to texting. If nine out of ten people are reading your important messages in the first three minutes, that means that people are understanding what needs to be done faster and they can address concerns faster. 6. Establishing Goalposts Finally, as an employee or manager, you need to constantly be setting goals to keep your employees motivated. This also helps keep the business flowing and constantly evolving. To do this successfully, you need to clearly lay out what goals you wish to accomplish for your employees. Then, you need to delegate certain tasks to employees and give them a hard deadline to finish those tasks. For example, you can say that you want to increase revenue by 10% by the end of the next quarter. To do this, you may want to do a marketing campaign to boost brand awareness. This requires clear communication to employees on what tasks they have to do and how that will help the company achieve this goal. So, it can be some employees on graphic design, some employees on a press release, some employees on social media interaction, and more. Then, the goal is to finish these tasks by the original deadline that you set. Doing so not only helps the company meet its expectations but also gives employees a morale boost for finishing a challenging task. Implement Your Employee Communication Strategy These are just six tips that you can use to improve your employee communication strategy. Do not be afraid of setting goals and reviewing your current methods to discover some flaws in your company. Also, give employees a voice by providing an open door for feedback and rewarding them when they accomplish a big task. Do you want to make employee communication even easier? Request a free demoto see how our LIKE.TG can help your business communication grow into the future. About the Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk
Expert Answers to the Most Googled Questions for Remote Job Hirings
Expert Answers to the Most Googled Questions for Remote Job Hirings
Over the past two years, Covid-19 has brought about a significant amount of change that has impacted every aspect of our lives, whether it be physically, mentally, or financially. As a response, several businesses closed, the unemployment rate rose, and many people began working remotely in order to survive. In 2022, we turned back to normality with the unemployment rate decreasing to 3.6%, which hasn't changed much in the last two months. Currently, there are almost six million unfilled positions for unemployed people in the U.S. Despite a decline in the unemployment rate, at least 4.5 million Americans quit their jobs in March 2022 in search of jobs with higher benefits. Could the fact that inflation rates are rising be driving people to look for employment with higher benefits? The current inflation rate in the United States is 8.6%, which is the highest level since December 1981. In one research found that conducted by jobcase,40% of workers say their current wages are not keeping up with inflation. As a result of insufficient pay and the increase of inflation, many are increasingly stretching themselves thin to make ends meet by working multiple jobs are taking on side hustles. There is concern that the U.S. economy may enter a recession as a response to the inflation rates' quick rise. Companies like Tesla, JP Morgan, and Netflix have all announced job losses over the past two weeks as a result. Price stability remains the main factor in companies deciding to let go of their employees. Therefore, more people than ever have been searching for "remote jobs hiring immediately" in 2022, according to Google Trends. If we compare it to the year 2021, the volume of searches has now increased by 262%. At the same time, searches for “work when you want remote jobs” grew by 556%, while searches for “remote positions” increased by 85% and reached an all-time high. To help in terms of employment, Elise Alva, Director of Career Services at the University of the Potomac, has provided some answers to the most googled questions asked, which are listed below: 1. What skills should you include in your resume? (The exact question: what skills to put on resume, Average of searches over the past 12 months: 5K ) The resume is the first thing that comes to mind when you want to apply for a remote job position. This is why you need to start by making it apparent on your Resume that you are looking for remote opportunities. You can include skills that apply to practically all employment jobs, such as marketing, computer, teamwork, and critical thinking skills. Nowadays, everyone searches online regarding potential hirings, so it might be best to include your resume on LinkedIn as it connects you with professionals worldwide and aids in your success. While contact information like the city and address are important in traditional resumes, it might not be necessary to add a physical address when applying for a remote job because you will be working from home. It might be good if you can highlight your desire for remote working in your professional summer, which is the most important part as it sets you apart from the other applicants. Hard and soft skills must be covered, whereas as a team member, you must feel at ease using project management software, texting, and zoom meetings. You can even add some software you may be familiar with, such as Asana, Zoom, Google Hangouts, and Slack. Most companies want to hire someone who will build positive relationships with their colleagues remotely, so try adding some interpersonal skills such as emotional intelligence, communication, reliability, leadership, negotiation, openness to feedback, and empathy. 2. How do you list references in your resume? (The exact question: how to list references on resume Average of searches over the past 12 months: 4.3K ) A reference gives authority to your resume; therefore, it's preferable to provide a list of prior employers' contact information. In that way, companies that are more interested in what you have to offer could wish to contact the people on your reference list to learn more about your work performance, professionalism, and work ethic. First, you need to determine how many references you will include, which depends on your career level. If you are first entering the job market, it is suggested to have three reference lists; however, if you are going for a senior position, you might want to consider having a broader list of references. Asking for references from people you have supervised may raise a red flag for those reviewing your application, so it is advisable to ask your supervisors and coworkers instead. What if you don't have any work experience, you could ask? The best thing to do in such a situation would be to include references from academic advisers, mentors, or even someone you met through volunteer work who has experience in the field you are applying for. Choose a person who can speak to your abilities, skills, and qualifications because the employer will find it more credible if they know your close working relationship with you. Additionally, sending a reference list might not be necessary if the employer does not request one at the start of your application. However, if they decide to hire you, they will undoubtedly request a list of references, so be ready for everything to land you the job you desire. How Much Can Workmates Save You? Higher engagement More features Half the cost Learn More 3. How to write a cover letter? (The exact question: how to write a cover letterAverage of searches over the past 12 months: 79K ) A prospective employer will want to read your cover letter after reviewing your resume because it impacts whether or not they decide to hire you. A cover letter has a good impact, especially for remote job applicants, since it gives a chance to show your personality and passion for the company. It would be best if you create a memorable opening or attention-getter by sharing stories from your professional life while incorporating instances of relevant work you have completed or challenges you have resolved. Even if you don’t have remote work experiences, you can use your cover letter to differentiate yourself from other candidates by highlighting soft skills which are relevant to remote work. When writing a cover letter, the voice and tone are pretty crucial, and you may do this by first researching the company to help determine the tone you want to employ. The key to a good cover letter is honesty. If you suggest that you have a skill that you don't, it will reflect poorly on your application. The conclusion should be like a call to action where you will want to give them a reason to contact you by suggesting that you are open to offering more information and looking forward to talking with them. 4. How to prepare for an interview? (The exact question: how to prepare for an interviewAverage of searches over the past 12 months: 14K ) Holding the interview online is one of the most challenging parts of a remote job search since you want to give them the best impression possible as if you are in person. Thus, being well-prepared is the key to performing well in an interview. First, you need to make sure that your technology is working, such as the internet connection, webcam, microphone, and the platform where you will hold the meeting. Then you can change the background, reduce the background noise, and any distractions like the TV so that the focus is on the interviewer. Write general questions that almost all employers ask, such as "Tell me a little about yourself and why do you want to work here," as the interviewer wants to know why you think you would be a good fit for their remote position. Next, research the organization, objectives, and value proposition as the interviewer will want to know if you have attempted to learn more about the organization, so be ready. After doing your research, it might be best to write down some questions you can ask about the company's offerings, policies, and services. The secret to succeeding in this section is to practice articulating your qualities, abilities, experiences, and education. Another benefit of online interviews is that you don’t need to commute, so it is best if you join earlier, showing the effort you are willing to put into the company from the beginning. 5. What questions should you ask in an interview? (The exact question: what questions to ask in an interviewAverage of searches over the past 12 months: 5.2 ) As you expect the potential employer to ask questions about you, the interviewer expects the same from you. By not asking any questions about the company, you show a lack of interest in knowing more about the company. Below is a list of some potential questions you can ask in your first interview if you're unsure of what to ask: Can you tell me about the working culture of your company? This question demonstrates to the interviewer that you are curious to learn more about the activities and policies of the organization. Which team will I be part of? By asking this question, the interviewer will grasp that you are interested in hearing more about your potential coworkers and show a positive attitude towards teamwork. What duties would I have on a daily basis if I were to work for this company? It demonstrates to the interviewer that you are eager and inquisitive about learning the responsibilities of the job for which you have applied. 6. What should you wear for your interview? (The exact question: what to wear to an interview. Average of searches over the past 12 months: 12K ) You need to leave the best possible impression on the interviewer because it's your first and most important interview. So, just because you are at home does not mean you can attend the meeting in your pajamas because your attire can affect the impression you create on the interviewer. That’s why it is recommended to wear the same interview clothes as you would for a face-to-face interview. This would give you the impression that you were attending an in-person interview, boost your confidence, and have a favorable effect on how well you performed. 7. How to follow up after an interview? (The exact question: how to follow up after an interviewAverage of searches over the past 12 months: 6.5K ) How well the interview went relies on the tone, mimics, and length of the conversation. To avoid coming across as impatient, it can be best to wait if the interviewer states that it will take some time to choose the candidates and that they will let you know if you are accepted or not. However, if you don't hear back after some weeks, it might be advisable to send a follow-up email thanking them for their time and effort and asking how the situation is going and what the next steps are. 8. How to get a remote job? (The exact question: how to get a remote jobAverage of searches over the past 12 months: 1K ) One of the many benefits that remote jobs offer is that you are not limited by your local job market. The moment you start searching for remote jobs, doors to a world of possibilities open up for you that you would not otherwise have access to. However, like jobs in the office, remote jobs too come with its own set of unique challenges. What the interview focuses on is if you are the best remote applicant.In order to meet the company’s expectations, you must have a resume that stands out and lists all of your accomplishments as well as skills. To start, you might search in Linkedin to see what remote positions are available. Other websites like FlexJobs, JustRemote, and Remote Woman allow you to further conduct searches on remote jobs. Whether you haven't worked remotely before, try to recall instances when you did so or if you freelanced for a business because failing to specify the experience requirement could crush your application. 9. What jobs can I work from home? (The exact question: jobs where you can work from homeAverage of searches over the past 12 months: 2.5 ) Now you might be thinking what jobs can I work from home, so, there’s a list of some remote jobs which you might want to look at: Baker Animator Blogger Customer Service Representative Data Entry Copywriting Social Media Manager Graphic Designer Online Teacher Programmer As for the most high in demand remote job position in the U.S., there are five which are mentioned below that you may want to consider in terms of better opportunities: Customer Service Representative Recruiter Accountant Executive Assistant Project Manager How to Get Through Recession? Everyone worries and dreads the phrase "recession," particularly in light of the high inflation rate, which has a significant impact on individuals quitting their jobs in pursuit of new ones with better chances. So, how can you prevent a recession from impacting your lifestyle? Ask the manager about the company's stability and whether you can agree on a promotion to ensure your position is secure. In this way, you will prepare yourself for the worst and start a job search as soon as you sense that there’s something wrong with the company’s finances while you are still employed. It is suggested to start a budget fund so if you lose your job, you will have some emergency savings that you can use until you get back in the workforce . Consider looking for another profession that is highly in demand and it pays well. In this case it would be recommended to also look for other degrees which offer better opportunities and in high-demand as well. A change is necessary in these types of situations. Try building your professional network, and look for side gigs you can do while you are not at work such as freelancing. While recession can be a scary event, it is something that we have been through, so, this one should be the same. Train and prepare yourself by getting rid of your credit card debt because with the interest rates increasing at a rapid rate, you might put yourself in bigger trouble than you actually are. About the Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk
10 Things You Should Check in a Candidate’s Resume
10 Things You Should Check in a Candidate’s Resume
Hiring the wrong candidate for a job can be a costly mistake. When all you have in front of you is a pile of resumes, it can be hard to make a decision. If you know what to look for in a resume, it is easier to choose the right candidate. Simply looking at the basic information like education, skills and work experience is not enough. You need to find out more about candidates and what benefits they have for your business. Here are some questions to ask that will help you to make a good decision. 1. How readable is the resume? When you’re presented with many resumes to read, the readability of a resume can make a difference. If it is sloppy and poorly structured, you can quickly weed it out. A resume should impress you at first glance, and that has much to do with its format. Candidates could create a cv in a lot if different ways. You shouldn’t waste any energy at all on resumes with grammar issues, spelling errors and incoherent thoughts. You’re not looking for a showy format but simply one that presents all the necessary information in a clear and logical way. It shouldn’t use business-speak or technical jargon in an attempt to distract you from any gaps in experience or skills. 2. Is it concise yet compelling? A resume shouldn’t tell a candidate’s whole life story or use flowery language. It should be straight to the point and offer the most pertinent information. Focus on candidates that use hard numbers rather than irrelevant fluff. For example, knowing that a candidate increased a company’s website hits from 100 to 100,000 is an impressive statistic. You should feel you want to call the candidate in to discuss more details. Unless a candidate is looking for a position high up on the corporate chain, a one-page resume is sufficient. Many candidates today will get help from a CV company with professional writers to make sure their applications are concise and yet present all their key skills and relevant experience in a compelling way. 3. Does it show progressive career growth? You should see growth in the candidate’s career progression. If you see stagnation orregression, this is a red flag. If you want a candidate that will learn and grow with the company, it helps to know that they have done this in the past. The resume should show upward progression as a candidate masters new skills. They may have even moved to another company to avoid stagnating in a specific role. If candidates appear to rise meteorically in their responsibilities, it could be fiction rather than the truth. The advancement should follow a realistic timeline. “Our hiring managers now have a reliable system that is easy to navigate. Our HR team can actively monitor the process, and assist if needed, but Onboard has helped them save so much valuable time and effort while increasing data accuracy. All of this has helped us improve compliance and gives us a powerful tool to achieve even more results in the future.” Kaylee Collins HR Analyst of Osmose Utilities Services, Inc Learn More 4. Are there any gaps in employment ? Before the pandemic, gaps in employment were a quick way to assess job seekers and eliminate unsuitable candidates. Today gaps in employment for the years 2020 and 2021 may be the norm, depending on the industry. You need to consider whether candidates have used any gaps in employment in a productive way.Candidates should always offer explanations upfront for any gaps in employment. Repeated gaps in employment outside of the pandemic years could signal underperformance. It could indicate candidates are trapped in a negative cycle they could repeat. 5. Is the resume tailored to your job posting? If the specifics listed on the resume relate to your company and the job you advertised, this is a good sign. It means the candidate has not just copied and pasted information but has tailored the resume to suit the job posting. You can quickly eliminate generic resumes sent out to all positions within a specific geographical area. Focus on those that show what specific benefits a candidate could offer to your business. 6. What kind of online presence does the candidate have? The online presence of a candidate can be very revealing. A LinkedIn account can help you to understand the value a candidate could add to your business. Candidates who provide links to social accounts like LinkedIn on their resumes can show that they have contacts in the industry and have written posts relating to it. Other links they could include are Quora profiles, GitHub contributions, Twitter handles orwhatever else they choose to list. A candidate’s online presence can also reveal more about their personality and their values. This could help you to find out more about them as a person and see whether they would be a good fit for your company culture. 7. Could the candidate be exaggerating? Many candidates lie about their skills and extend the time they spent in certain positions. When you read through resumes, you have to be alert for possible exaggerations. Being confident about their skills is one thing but being over-confident is another. If a candidate lists all the skills you require on your job posting, even when they don’t fit with their work history, you can be quite sure they are exaggerating. Any inconsistencies in the resume can be a sign of exaggeration. 8. Is there too much personal information? If a candidate includes too much personal information in a resume, it could be an attempt to make up for lack of experience. Any personal information included in the resume must apply to the role or provide character insights. If information becomes too personal or revealing with no relevance to the role, it’s best to move on.It may be very interesting that a candidate is trying to learn how to code in their spare time. On the other hand, knowing a candidate for a company bookkeeper position collects dolls as a hobby is too much information. The fact that a candidate is happily married with three children isn’t relevant to their ability to fulfill a certain role. A summer job caring for animals at an animal shelter is only relevant if a veterinary student is applying to a veterinary clinic. 9. Does the candidate have any company recognitions? Any awards or recognitions candidates earned can help them to stand out. They can often demonstrate soft skills, such as teamwork and problem-solving abilities. The awards should be relevant to mean anything. Candidates should include the official title of the reward, the date and the level of recognition. They should also include what accomplishments the award recognizes. Consistent best performer or employee of the month awards indicate a strong work ethic. Community and civic awards show a candidate’s commitment to making a positive impact. 10. Are references included or not? It used to be common practice to list at least two references on a resume. In the digital age, this is no longer necessary. Candidates can proactively collect references in case you request them. It is currently regarded as more important for candidates to keep contact referee contact details private until you request them. This is because so many candidates apply for jobs, and contact details may not be kept as secure as they should be. When candidates have reached the final stages of selection, this is when you can request contact details. At this stage, you can ask candidates for three to four referees to attest to their professional experience and skills. It’s standard practice now for candidates to create a separate referee list and submit it via email. Conclusion Hiring the right employee is crucial as it can be costly to make a mistake. Ultimately, a resume helps you to find out whether a candidate can do the job. Take the time to look for key indicators of professionalism in the applications you receive. It’s not enough just to check off a list of the skills and experience you require. Applying the above tips will help you to effectively eliminate poor candidates and hire top talent you are able to retain for the long term. About the Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly softwareincreases employee productivity, delivers time and cost savings, and minimizes compliance risk
How to Keep Remote Employees Engaged and Proactive
How to Keep Remote Employees Engaged and Proactive
Remote work is the new norm in the post-COVID world. While only 17% of U.S. employees worked remotely before 2020, their number had reached 44% during the pandemic. The year 2022 is outside, and the team of those willing to work remotely keeps growing.For companies and their HR departments, this state of things brings new challenges: Engaging employees in business processes and encouraging their proactivity for higher revenue growth become even more difficult. Given that only 36% of employees are engaged in the workplace, and 85% are most motivated when internal communications are effective, it's easy to understand how challenging it is to achieve at least the same results with remote talents. How to know your remote employees aren't proactive? What practices to consider for managing and encouraging the remote workforce? Which communication strategies could help you keep them motivated and productive? This post is here to provide you with the answers. How to Know Remote Employees Aren't Engaged Let's face it, remote workers' true intentions and moods are not that obvious for HR specialists to notice. It's more a prerogative of direct managers collaborating with remotees daily. And while you can offer some standard methods to monitor employee activities and productivity (time trackers, video calls, different communication solutions, etc.), you can't see their motivations. How do you know if they are on the same page with the company's goals and plans? Do they follow time management basics to make the most out of their working hours? (This tiny detail can be more critical than some managers believe, given that employee disengagement costs businesses between $450-$550 billion each year.) Is their communication with managers and team members effective enough for them to feel motivated to do a job the best they can? As an HR specialist, you can't track such a state of things alone. Even if you ask a remote employee directly, they'll hardly tell you: Some will ignore your tests or surveys, others will prefer neutral answers to avoid conflicts, and those honest and proactive will appear outnumbered. Here goes a solution: Cooperate with remote teams' direct managers and teach them how to notice a proactivity lack in employees. Tell them about different employee types and ask them to pay attention to the following signals: Remote team members look helpless. The signs are phrases like, "We can't do anything with that," "That strategy will never work," and so on. Employees demonstrate a victim mindset. They start playing a blame game, seeing others guilty for their failures. It's the "Everyone is stupid, not me" mindset and the phrases to pay attention to are something like, "Why do we have to deal with their mistakes?" or "They didn't tell about the updates, so what could I do?" The communication gets worse. Employees keep quiet about their problems, so a manager doesn't know anything and can't help. Or, every team member works alone and doesn't know (or doesn't even ask) what other colleagues do; they complete tasks but don't get interested in the bigger picture.Provide remote team managers with the instruments to measure remote engagement — and monitor and analyze their feedback. Once you see warning results, here's what you can advise managers to change the situation. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Five Steps to Remote Employees' Engagement and Proactivity: 1. Clear goals and expectations given via the proper communication channels As an HR specialist, you know the goals behind employee engagement, and this knowledge helps you work better, agree? The same is true for remote employees' motivation and proactivity: They'll be more efficient when understanding what and why they do. For managers, it's not enough to set tasks and wait for results. Explain they need to provide employees with the purpose of those tasks and their role in the overall business process. Encourage managers to clarify the company goals to employees. It will help them see why they work here, what the company expects, and how their activities correlate with business goals. Also, it's critical to communicate those goals and expectations via the proper channels. When your remote workforce is dispersed or multi-generational, it'll hardly be comfortable for all of them to use only one communication channel for interaction with managers. Some prefer getting the info from company emails, while others wait for team chats or voice calls, and that's OK. A good practice is to duplicate the general messages in different collaboration channels to ensure all employees will see them. More specific information related to a particular team or talent is better to communicate via the channel this team or person prefers. 2. A growth mindset built via self-development sessions Remote work provides tons of benefits yet requires tons of self-discipline, energy, and motivation. Employees may feel disconnected, be stressed, or experience a low work-life balance, which hurts proactivity and performance. For a company, it's critical to monitor such things by analyzing employee feedback: Encourage managers to focus on their mentees' personal improvement and performance goals. The way they communicate with teams impacts morale and motivation heavily. Make it part of your company culture to give remote employees a say during team communication sessions. With a focus on their potential, not just their performance, a manager may reveal new opportunities for the company and remote workforce's win-win collaboration. This approach allows building a growth mindset, flourishing the idea that everyone always has room to stretch for more, regardless of their current position. It helps employees overcome the challenges they face at work, and it drives them into action. As an HR specialist, you can also initiate self-development sessions for remote employees, where experts in the field would share tips on problem-solving and decision-making skills. 3. Regular and effective communication Here comes the catch: Regular doesn't equal effective: Overwhelmed with dozens of messages they get every day via different communication channels, remote employees get stressed, lost, and unintentionally ignore critical messages from managers and you. It often happens that not all employees need to receive this or that information. For the team to stay proactive, managers need to ensure they focus on the essential info only. So, let's go back to point #1 for a second: You need to determine the channels they prefer and communicate only the essential information via those channels. Essential goes for what those particular employees need to know, what can influence their work and performance, and what they can't miss for the overall project's success. It’s helpful to segment employees and personalize messages accordingly so they wouldn't get lost in the flood of information or spend time guessing what requires their attention. Tag employees only if your message relates to them. For example, a communication algorithm could be as follows: A manager calls an employee by phone weekly to discuss tasks and ask for feedback. Team video calls could come in handy for every team member to take a word so others understand what's going on and what's in plans to do next. Messaging platforms are perfect for group chats, including small talks for better engagement. And, a manager may also consider one-on-one messaging with employees to discuss individual goals and accomplishments. 4. Remote employees' interaction with non-remote talents As we know, workers tend to be more productive when they feel like they belong to the rest of the team. When not all of them are in the same place, personal connections suffer, and there's no feeling of camaraderie that would motivate and encourage proactivity. Why not connect your remote and in-office talents via virtual communication? Informal conversations also matter for proactivity, so initiate so-called "off-topic" chats where employees could get together and share news, interests, insights, links, memes, and anything like that. Consider communication software, such as a virtual data room, that allows sharing content and commenting on it for better collaboration. 5. Time flexibility and accomplishment recognition According to the statistics, 85% of businesses increase their productivity thanks to flexibility, and 90% of employees admit that flexible schedules boost their morale and work performance. When dealing with remote employees, a work-from-everywhere business model supporting flexible work hours seems the only right one. Some talents may be from different time zones or prefer the lifestyle of digital nomads. So, it would help to organize communication to the schedules of all employees: Encourage them to calendar the time when they are online and available. Periodically check in to ensure the schedule works and aligns with any possible challenges like client needs or time zone differences. Say no to micromanaging seat time: Manage accomplishments, not activity. For motivation and proactivity to flourish, it's vital to encourage achievements through recognizing accomplishments rather than hours spent at the computer. The business thrives when employees meet collective and personal performance goals, and your task is to organize everything for remote employees to have such a mindset and feel recognized, valued, and connected to the rest of the company. Make announcements about achievements and recognition part of your managerial approach. Share kudos via your company's HR platform or create a dedicated channel in your internal chat platform, where managers could share their employees' performance and celebrate milestones. In a Word Managing and motivating remote teams reminds the same basic approach as a traditional office environment yet requires some upgrades to keep up with the challenges of remote business communication. Do your best to learn which collaboration channels work best, provide your employees with the required tools, and help managers build communication so that talents feel recognized and trusted. It's your weapon to prevent demotivation and productivity lack among your remote workforce. To learn more about giving access to vital HR and work information — even when they're not in the office. Download our ebook now. Download now About Author: This article is written by Lesley Vos, a career specialist for college students from Chicago. Lesley is also a seasoned web writer and blogger behind Bid4Papers, the platform helping students and authors with writing solutions.
6 Factors That Influence Employee Retention And How You Can Improve Each
6 Factors That Influence Employee Retention And How You Can Improve Each
People come, and they go—even at work! Some employees experience involuntary turnover, while some resign after a few years. But it would do companies well if those they hired stayed for the long term. Why? Because it costs an organization six to nine months of an employee’s salary to replace them. To illustrate: it will cost you $30,000 to $45,000 to hire and train a replacement for a $60,000 salary employee. Simply put, businesses can't afford not to care about the happiness of their employees. That’s why job satisfaction is the name of the game nowadays! This is true now more than ever as top talents are becoming more and more difficult to find. Wondering how to improve employee happiness to keep a high retention rate? You must first understand the five factors that significantly affect it. Then, if you find any gaps in your processes, it would be better to improve them now than regret inaction later. Below we've also listed actionable strategies to address the factors influencing retention. 1. Onboarding and Training You’ve to realize early on that retaining both your non-exempt and exempt employees starts with recruiting. So, have you reviewed or upgraded your recruitment processes recently? The way you recruit, onboard, and train employees have an impact on employee turnover. Failing to address retention at this stage might result in losing the best employees immediately. Do your employees leave within the first six months? Are they taking on lateral responsibilities at other businesses? If you are having problems with onboarding new hires, then you have short-term retention problems that you need to address ASAP. What You Can Do: Most onboarding concerns come from inaccurate job depictions during the interview stage. Employees are less likely to stick around if you aren't clear! To address this, be honest. Give them the obligations that come with the role they are applying for. Make sure that all candidates are clear on expectations from the start. This will increase the likelihood that they will stay with your organization. 2. People and Culture Us humans are social creatures. Above all things, we want to create an emotional connection with the people around us. That's why there's an increasing average number of employees who want to be in workplaces where they feel like they belong. While it may seem counterintuitive, creating a favorable work environment will work wonders for you and your employees! An enhanced company culture will reduce time spent worrying about productivity, employee engagement, motivation, and retention. What You Can Do: Part of human resource’s responsibilities is to carefully examine the company's values and consider how you can convey them to your staff in a tangible way. If your organization emphasizes creativity and flexibility, engage with your team members to create flexible working arrangements that meet the demands of both the individual and the company. Here are some ways to go about this: If you value transparency, make it easy for employees to access relevant documentation and approach dispute resolution with empathy and honesty If respect is a corporate value, offer diversity and inclusion training programs to tackle unconscious biases You can also demonstrate that you care by acting on employee feedback 3. Recognition No one appreciates feeling unappreciated. Employee turnover can be influenced by a lack of recognition, which can reflect a poor management style. It will inevitably lead to employees seeking the attention they deserve elsewhere. Indeed, a lack of acknowledgment does not cost you your best employees immediately. However, failing to address it will result in low morale and decreased productivity. What You Can Do: Find ways for employees to feel heard and recognized. Everyone loves receiving feedback—whether they are positive or negative. Employee retention is influenced by leadership's active listening and recognition of successes. In practice, this will look something like: implementing a reward system to recognize small and big wins providing yearly performance evaluations training management personnel to provide positive reinforcement and leadership techniques recognizing the importance of one-on-one sessions between employees and their supervisors regularly making sure that they are paid on a salary that is equal to the role they perform 4. Work-Life Balance Nowadays, employees don’t want to be restricted from doing the things they love. They want to have time with their families, hobbies, and other activities outside of work. More and more employees want flexible work schedules that allow them to care for their professional and personal lives. So, make sure that there is no room for employee burnout in your workplace. Burnout happens when individuals feel out of control or under a lot of daily stress. Not only will this decrease their productivity, but it will also affect their mental and physical health. Every now and then, ask yourself the following questions: Do you regularly demand or expect employees to work after hours or on weekends? Is a 50-hour workweek really “normal”? Do you offer employees the tools, resources, and technologies they need to succeed? What You Can Do: Remote jobs are all the rage nowadays! Let your employees have time for themselves and their families. Rather than the traditional 9-to-5 model, consider offering remote working options. You can also start implementing flexible working arrangements. This will allow employees the flexibility to manage their working hours. Plus, they can work from home if they need to! You can also encourage employees to set limits and use vacation time. But, if late nights can’t be avoided, consider compensating them with more time off. 5. Relevant Benefits Employees feel like a company cares about them when they receive competitive benefits. In fact, 44% of professionals care about robust workplace benefits! These include healthcare coverage, parental leave, and paid time off. Offering benefits that grow in value over time or get better with tenure will help prevent employees from leaving for greener pastures. That way, they don't have to start from scratch elsewhere. What You Can Do: Now’s the best time to review and assess the current benefits you offer to your employees. If you currently don’t have benefits designed to improve over time, some examples are: Bonus structures that increase with tenure Granting more paid time off for employees with greater lengths of service Administrative support Stock options with vesting periods 401(k) matching contributions with vesting periods For newer employees, you can look into enhancing your current health benefits. Alternatively, you can even offer unique benefits such as continuing education, discounts on products or services, laundry services, and free food. To learn even more about improving the employee experience and increasing your competitive advantage while providing a fast return on investment, download our ebook now. Download now 6. Career Development Your employees may sense a lack of growth opportunities within the company. Nobody enjoys completing the same monotonous tasks every day, especially when the scope of the work isn't expanding. Employees feel insecure about their jobs when there is little room for advancement. This is when they begin seeking other opportunities. Does your company have an employee retention program yet? If not, your employees are likely to look elsewhere. They’ll search for companies that recognize their contributions more quickly and offer prospects for growth. What You Can Do: It is your responsibility to lay down a clear-cut career path for your employees. For their continuous growth, you can provide top performers with training programs, seminars and conferences, or in-company apprenticeships or mentoring. Alternatively, you can also connect them to online courses. Investing in your people shows that you care about their professional development and potential for advancement to more senior roles within the organization. This creates a good cycle of belonging, motivation, productivity, and retention. Happy Employees Stay Longer People leave when they are unhappy with their current situation. While it's ideal, you won't be able to keep your employees forever. Some of them will walk out that door sooner or later, and while this is the harsh reality, you should never avoid it. What you can do instead is to see what affects your employee retention. Regularly review, reassess, and reinvent your employee retention strategy. Ensure that you meet your employees' needs. Remember, retention will come easy if you boost employee happiness in every process you implement throughout the workplace. For more insightful information and actionable tips on employee engagement strategies, recruiting, and a host of other HR functions, read more on our LIKE.TG blog. No credit card needed Less than 5 min to set up About Author: This article is written by our marketing team atLIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
The Guide to Maintaining Optimal Employee Engagement
The Guide to Maintaining Optimal Employee Engagement
Over the years, employee engagement trends have come and gone. The generational shifts that occur every ten years or so ensure that each new wave of workers in the global labor force develops different needs and expectations from those before them. Employee engagement is often confused with job satisfaction. Most definitely, it's not the same. It's about employees finding contentment in the work they do. Employee engagement pertains more to the emotional state and level of happiness that an employee experiences in the workplace. Doug Conant rightly pointed out, "To win in the marketplace you must first win in the workplace.” Organizations must pay attention to employee engagement to have successful business outcomes. A highly engaged workforce can uplift company profits by 21%, indicative of a productive, enthusiastic team of individuals whose needs are being respectfully heard, seen, and met. In 2023, employee engagement is more critical than ever. The awareness around it has increased to such a point that employees are more likely to leave a job if it does not meet their personal mental and emotional needs. Successful managers and employers must regularly adapt their employee engagement strategies to keep up with the constantly evolving needs of working adults. With Millennials (age range 24—40) currently making up the vast majority of the global workforce, the qualities and traits defined by their generation are what managers need to focus on accommodating. In doing so, they’ll see a high level of engagement and productivity. Employee managers may even want to start preparing strategies that accommodate Gen Z (the generation which comes after Millennials). This generation will soon lay claim to a large portion of the global workforce too. While strategies are abundant, it's essential to ensure you achieve them. One of the most helpful processes that have been the backbone of success for tech giants like Google, Intel, Twitter, etc., is the OKR process. Identifying a good OKR software to implement your strategy aligned with employee engagement and development will help you achieve your employee engagement strategy. The following guide highlights employee engagement strategies moving from 2023 into 2024 and beyond. Mindful of shifting global economies, hybrid work culture, and employee priorities, these strategies are designed to meet the employee's personal and professional needs. Upskill Your Employees Upskilling is one of the most effective ways to ignite employee engagement. Today's employees seek opportunities for growth and skill development more than anything. And for good reason—we are facing some of our decade's most significant and disruptive years. To Millennials and Gen Z workers, the space to grow, evolve and learn is a top priority. In addition to upskilling being a preference of modern employees, it is also something that can significantly boost employee loyalty, increasing your business’s bottom line. Upskilling can be a solution to work scarcity for employees and employers alike. Providing your employees the option to continuously grow within the company and expand their skill set simultaneously is a win-win for everyone involved. If an employee is provided with the tools and resources to hone new skill sets and continuously improve their value as a team member, the experience is wholly positive. They’ll feel like their needs as an individual are being recognized. They are also assured that the company cares about their future. Recognize and Reward High Performers If you want your employees to consistently perform well, you need to incentivize them. Some people can incentivize themselves via sheer willpower or discipline. But those personality types are few and far between. Most people need a little push—or the prospect of reward to get them going. Setting up a rewards and recognition program is an employee engagement strategy that has been utilized for decades. Yet, it will probably never stop being effective. There’s no shame in admitting that a little reward incentive can stretch a long way. After all, it makes sense—why should employees push themselves to their performance limit if nobody will notice or express gratitude for it? People need positive affirmation and appreciation for their efforts. Two attributes that are evident in the culture of Gen Z in particular. You can facilitate this by setting up a Peer-by-Peer Recognition program or an Employee Service Awards program. Or by putting your managerial hires through an Employee Recognition training program. HR plays a vital role in establishing the culture of the organization by designing a performance management system that values outcome, teamwork, and collaboration. OKRs are a great tool to implement a sound process in any organization. Some helpful OKR example templates can be used as a reference to design the HR departmental OKRs. Promote Inclusion and Diversity In the past, workplace diversity, inclusion and equality were far from being a priority. But for Millennials and Gen Z employees, these things are often integral to their sense of contentment and happiness within the workplace. Your employees want to know that the company they work for is conscientious about including people of all races, genders, religions and sexualities. And that minority groups are not only present but well-protected regarding workplace discrimination. Gender inequality is also a significant cause for concern within places of work. Both women and men are becoming more aware of the prejudices and double standards women are often subject to within the workplace. To ensure an optimal level of employee engagement with your team of workers, you will need to show a genuine desire to create a diverse and equal working environment. Facilitate Mental and Emotional Health Resources As many as 60% of companies offer some form of wellness program for their employees. But only 14% have identified and amplified the culture of health in all its various forms. Poor mental health is becoming a societal norm, costing the US up to 70 million working days yearly. Anxiety, depression, and burnout are amongst the most common, which means that a large percentage of your employees are bound to experience these issues in varying degrees. Employees are now seeking more than just a run-of-the-mill physical wellness program. They want to see that your company understands balancing a busy schedule's mental and emotional pressures. And that you intend to support them in that area too. You can facilitate and support your employee's mental and emotional needs by ensuring they have access to an approachable and trustworthy Human Resources manager. Additionally, you can offer mental health days and accommodate employees who struggle with mental illnesses. Final Thoughts It’s easy to see why a business focusing on employee engagement is on the road to success. Employee engagement surveys help conclude if employee engagement strategies are effective. The workforce is a precious asset; if employees feel valued, they’ll add value. David Zinger points out, “Engagement is all about the work and the benefits for both the individual and the organization.”—An engaged employee equals success. About the Author: Sasi Dharan, Marketing Manager, Profit.co, In his current role, he leads the Digital Marketing Team. He has a decade of experience in Project management, Operation Excellence Consulting, and Digital Marketing. He is passionate about creating new approaches to brand awareness, and demand generation. He is passionate about learning new technologies, and strategies in marketing and deploying them in his organization. He is also an avid traveler and a biker who has traveled almost 7000miles in a year. Linkedin : linkedin.com/in/sasiceo Twitter : https://twitter.com/SasiDha56015764
How to Ensure New Employees Remember Info During Onboarding
How to Ensure New Employees Remember Info During Onboarding
The employee onboarding process is your company’s opportunity to introduce your new workers to your business and to give them the tools and resources they need to help ensure they smoothly transition to their new roles. By carefully planning onboarding steps, you can provide new employees with the relationships, tools, and information they need to be comfortable and confident at their new place of work. When you onboard new hires, you will need to provide your new workers with all kinds of information during the process, such as the daily tasks they will need to complete, a list of different departments and people who they need to contact in certain situations, and company policies, to name just a few. It could be helpful to use onboarding software and an onboarding checklist to plan the onboarding process better. The checklist should contain things like the start date of each new hire and the information you need to provide them with, such as login codes and the departmental hierarchy of your company. However, it can be challenging for new employees to remember all the important information they are given during the onboarding process, seeing as everything will be new to them and they are likely to feel anxious and excited. So, seeing as you not only need to provide new workers with all the important information they require but also make sure they remember that information, you will want to check out the following advice. Send a Welcome Email to Make Employees Feel Part of the Team and Provide Them with All the Info They Need By sending a welcome email to new workers, you will help employees feel part of the team. But a welcome email is also an excellent way of providing your new workers with all the information, tools, and resources they require. Additionally, consider adding a professionalemail signature. This is a great opportunity to showcase your brand and provide contact information for further inquiries. You should go over the important information contained in the welcome email in person as well, but if an employee forgets something, they will be able to easily look it up if it is contained in the welcome message. Make sure that all important information in the email is very clear. Also, provide the contact number or email address of the person that new workers should get in touch with should they have questions or require information they cannot find. To Maximize the Employee Onboarding Process, Provide Information at a Welcome Meeting You will want to invite all new employees to a welcome meeting where they can get to know the team they will be working alongside. By doing that, you can help them to make immediate connections, get answers to any questions they have, and create better employee engagement. The transition to their new positions will then be much smoother. First days will always be nerve-racking, so a welcome meeting is your chance to put new employees at ease. It is also your opportunity to provide them with important information. By talking to new team members in person about the important stuff, they are much more likely to remember the info and you will create a better employee experience. Furthermore, even though the information will also be included in the welcome email, it is best to provide new starters with print-outs of information and resources. By doing so, you make it easy for them to flick through the pages over coffee breaks or on the train on the way home. By simply having the information in a physical form, your new starters are more likely to keep looking through it. Also, use design methods like using the right fonts, including color and images to make the content more interesting, and using whitespace and bullet points so that every piece of information is clear. That way, your new starters are much more likely to remember the important information you give them. After a week on the job, they should know such information inside out. And by providing clear information from the start, you can better ensure employee retention. Create a Poster Featuring Key Information Following on from the last point, it is a very good idea to create a poster that features all the key information. You can place posters on the walls of the meeting room and in other areas, such as individual employees’ workstations. You can also produce smaller versions of the posters to give out to employees directly. When you have all the key information in one single place, new employees are sure to remember the content. And the more you use the right design techniques to make your poster attractive and engaging, the more you can ensure the content will be remembered. Thankfully, you do not need to be a qualified designer to create eye-catching posters. Instead, you can use online professional templates to create a poster design that will help your employees to remember all the crucial information you need them to know. Show Your New Employees Around the Workplace Some of the important info your employees need to remember will pertain to the workplace and the work environment. For instance, new employees will need to remember things like where human resources and other departments are located, where fire exits are located, and who different people within the organization are. To help them remember such things on a day to day basis, show your new employees around the workplace. Indeed, that should be an integral part of any onboarding session. Not only does it give the new starters a better way of remembering some important information. It also creates a sense of belonging and enables them to become accustomed to their new environment. They can then be confident and ready in their new roles. Introduce New Employees to Coworkers and Supervisors During the welcome meeting on an employee’s first day, new employees should meet members of staff and senior managers that they will be directly in contact with in their new roles, and they can meet other members of staff during the walk around the workplace. But it is also important that your new hires meet members of staff who they will be working with during the training period, such as coaches and section supervisors. Then, the new hire feel can be less daunting. When new workers have the opportunity to speak informally with the people they will be directly working with in the first few weeks, they can get to know the company culture and learn about important information in a less formal way. In turn, the information they need to know will be easier to remember. They will also have contacts who they can ask any questions. Check in on New Employees During Their First Weeks It will take time for new employees to learn everything they need to remember and to become accustomed to working in a new environment with new people. Therefore, do not limit the onboarding process to just the first day or week. You should check in on new hires during the first few weeks to make sure they have everything they need and to answer any questions they may have. The longer the onboarding process lasts and the more time and attention new employees receive, the easier it will be for them to remember important information and feel comfortable in their new roles. So, do not leave employees to their own devices once they have started. It will typically take at least a month for new workers to get to grips with everything and find their comfort zones, so pay attention to your new employees during the initial few weeks. If you do not, it could take as long as 12 months for employees to become familiar with everything! Summing Up As long as you remember to do the right things, from the initial hire process to the first day of onboarding employees, your new workers are more likely to remember the important information they are given during the automated automated onboarding process. So, to recap: Send a welcome email. Provide all important information at a welcome meeting. Create a poster featuring key information. Show your new employees around the workplace. Introduce new employees to coworkers and supervisors. Check in on new employees during the initial weeks. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
5 Employee Feedback Examples and How to Use Them
5 Employee Feedback Examples and How to Use Them
“Feedback” isn’t a term that many employees want to hear from their boss at work. It sparks not-so-happy memories — uncomfortable conversations, unapproachable managers, and focusing on mistakes — not to mention sweaty palms, clenched stomachs, and rapid heartbeats. Many employees fear it rather than welcome it. Sometimes, the same is true among company communication. Knowing how most employees perceive employee feedback, leaders feel uneasy about giving it. However, any business or organization needs to provide employee feedback to make positive changes in the work environment and business as a whole. So, what kind of employee feedback should you use? In this post, we’ll look at some examples of employee feedback and how you can use them to build a culture of welcome feedback and positive listening. But first… What Is Employee Feedback? Employee feedback is communicating or giving information, whether formally or informally, to employees about their skills, behavior, and performance over a certain period. It clarifies expectations and gives employees an overview of how they are doing and how to improve. Feedback is either reinforcing (positive employee feedback) or redirecting (constructive). It’s reinforcing when you want the person to continue with a certain positive behavior. You acknowledge the efforts, appreciate the performance, and encourage employees to keep it up. You reinforce the positive impact of their actions. On the other hand, it’s redirecting when you need to ask someone to stop doing a particular thing and start doing another. It’s a way of addressing issues by pointing out areas for improvement. As a manager or business owner, you can provide feedback in three formats: appreciation, evaluation, and coaching. Appreciation, the easiest type to give, encourages employees and motivates them to do even better. It also helps build psychological safety for employees, enabling them to become more vulnerable, creative, and productive at work. An evaluation assesses an employee against a set of standards. Coaching could be a mix of appreciation and evaluation. When you coach people, you assist them so they can expand their knowledge, enhance their skills, and level up their capabilities. What Is the Importance of Employee Feedback? Employee feedback can be an excellent collaboration tool to create great employee experiences. Employee feedback can boost morale and enhance performances, making employees more engaged. According to the Harvard Business Review, when employees are happy, productivity increases by 31%, accuracy on tasks goes up by 19%, and sales rise by 37%. While you can provide verbal feedback, action or change in the process or system may also serve as feedback to let employees know that you care for them. This creates a strong workplace culture and solid foundation for good employee mental health. This is especially true when you position feedback as learning, and deliver it with respect. To draw an analogy, there’s a company called Mos that teaches young people about banking and budgeting their money. Although teens have been around money, they usually are not as good at handling it. So, it would be wrong to start out by scolding them if they make a mistake with money. Instead, Mos helps set up special bank accounts for teenagers, teaches teens how it works, and shares several best practices to avoid and fix early financial mistakes. Similarly, managers should assume that if an employee makes a mistake, it is usually because of missing knowledge or a misunderstanding. Then review the basics of the correct process in a respectful way, clear up any misunderstandings, and help the employee change their approach so they can try again. Overall, when you have a culture of respectful instead of simply negative feedback, you’ll gain the following: Engaged workers Strong work culture Increased employee retention. 5 Employee Feedback Examples 1. Appreciation for employee performance If you want to appreciate employees, you can take note of their great qualities, that is, what they are particularly good at or how they have improved. You can also let them know that they are setting a good example among their peers. Similarly, you can recognize the whole group for their effective team collaboration or their support during a challenging time. For example: I want to thank you for the fantastic job you all have been doing as we prepare for our X project. It’s wonderful to see so much progress as you work as a team. I want you to know that I’ve seen such a remarkable change in your performance since the last time I checked on you. I appreciate how committed you are to your growth and to helping this company grow. How Much Can Workmates Save You? Higher engagement More features Half the cost Learn More Thank you for leading your team well. It has been a challenging time for all of us, with the rebranding and changes in the leadership team. I want to thank you for doing your best to stay on top of all of your work while accommodating extra requests. I’m proud of the way you handled the situation. You did a good job! X is one of your greatest strengths. I’m always confident in giving you this kind of work because I know I can count on you. Keep up the good work! I love the “getting to know you” activities that you planned for the group last time. They were really engaging, and you certainly thought about everyone’s preferences in the arrangements you made. 2. Guidance to help employees find a better approach Guidance, or redirecting feedback, can be done in a coaching manner. You can use this style of feedback to help an employee make changes in their work if you see them struggling. Do you have a moment to catch up? I’d like to give feedback regarding how project X is going. Congratulations on finishing that task! It went well, but it can still be improved. What do you think we can do to make it better? Is now a good time for us to debrief on X? I’d like to talk about how you reacted to X at our meeting. I understand you feel strongly about the new system, but it’s essential for our growth as a team. We should collaborate as a team and help one another. Could you share some ideas on what we could do to avoid this happening again? 3. Highlighting things that need improvement As a manager, you want a certain situation or someone’s performance to improve. Giving feedback on things that need improvement, such as communication, skill, or quality of work, certainly helps. Always be clear on your expectations for the employee roles and responsibilities. I appreciate your commitment to the X project, but it might be good to check in with your team members to know whether they need help with their tasks or if we should extend their deadlines. Do you have a moment to talk about your team? You’ve been doing a great job about X, but the rest of your team is falling behind. I’d like you to step up your leadership, starting with developing an effective training program to improve the skill level of everyone on your team when it comes to doing X.? Earlier this year, you agreed to outline a process for better internal company communication, but it has been months now with no results. I think this project has overwhelmed you because you don’t have as much project management experience as we thought. So, I would like to partner you with Josh who can coach you through managing a project like this. I found some great courses that might help you with XYZ — I’ll send you the details. Would you take a look and let me know if you’d be interested in any of them? I think this would be helpful and keep you meeting company expectations. This is not easy for me to say, but I think it would help if you work on XYZ. Polishing this skill could take you to the next level of your career. This is a difficult topic, but I’ve noticed that you’ve been losing focus on your work lately. I know you can do excellent work, so this tells me something isn’t right. Is there anything that you need help with? How can I be of assistance to you? 4. Addressing failure to meet goals, priorities, and deadlines I’d like to discuss your priorities. I have noticed that while you’re doing great on project X, Y is lagging. Is there a particular issue you're facing? While I appreciate how hard you work on project X, we need to prioritize project Y this month. Do you need help with it? I’d like to talk to you about our team performance last quarter. We’ve set a goal, but we’ve only reached X%, and the reason is you’ve fallen behind. It’s important for you as well as the team to improve. What support do you need to reach our goal moving forward? I’ve noticed that you didn’t meet your deadlines last week. I understand that it can be challenging to work on multiple tasks, but it’s important that you let me know in advance. That way, I can adjust priorities, shift some of the work, and manage expectations. If I had known about your timing last week, I could have arranged for X to be done another way, and we wouldn’t be in this stressful situation now. “Our hiring managers now have a reliable system that is easy to navigate. Our HR team can actively monitor the process, and assist if needed, but Onboard has helped them save so much valuable time and effort while increasing data accuracy. All of this has helped us improve compliance and gives us a powerful tool to achieve even more results in the future.” Kaylee Collins HR Analyst of Osmose Utilities Services, Inc Learn More 5. Calling out unprofessional attitude or problematic behavior I believe that we’re all free to express our opinion, but it’s important to be careful how we say it. Next time, it would be great to consider having a more collaborative tone and not sounding so angry at your co-workers. Yelling like that is never acceptable in the office. Should we discuss what happened earlier? I understand that you may be frustrated with X, but it’s also important to maintain a safe, professional environment all the time. This is a difficult conversation, but we really need to talk about how your recent behavior impacted the team. Your impatience, the way you take everything personally even when it has nothing to do with you, and the way you stomped out of the room and slammed the door, are very upsetting to the others, who want to work without all that drama. Summing Up A culture of feedback is crucial to creating a positive work experience. It builds trust between the management and the employees. When done properly, effective employee feedback offers many benefits to the business. As a manager or business owner, you’re in the best position to know your employees and see what feedback they need. We have just provided you with a list of employee feedback examples you can use in your performance reviews or one-on-one feedback time with employees. You can adjust the language of these examples to something that feels natural for you and the employees, but the point is to be specific, clear, and direct. The key is to receive feedback and implement it to make your employees better and more satisfied in their jobs. And once they improve, share positive feedback with them to show your appreciation for their extra effort. If you have any other effective feedback examples you would like to share, let us know. We’ll be more than happy to update our list. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time! The LIKE.TG Award for Excellence in Employee Experience Participation is free and winners receive: A $25 Amazon Gift Card Feature on the LIKE.TG website and social media Digital badge + certificate to share on your website recruitment materials Apply Now
7 Employee Engagement Ideas Using Social Media
7 Employee Engagement Ideas Using Social Media
Social media is a powerful tool in the hands of any boss. You can use it to market your company, promote your products, or bring about some form of change for the better. However, that's only half the job- finding ways to use it to help increase employee engagement has always been tricky. This article dives deeper into 7 possibilities for how you can integrate social media into daily work life and give employees a reason to love their jobs even more! Social Media and Employee Engagement Social media is a great way to keep employees engaged and connected. By using social media platforms, companies can reach their employees no matter where they are. Companies can use social media to connect with their employees on a personal level. This allows employees to feel like they are part of the company and increases the level of engagement. Companies can also use social media to provide information about company policies and events. This helps employees stay up-to-date on what’s happening at the company. Finally, companies can use social media as a way to communicate with their employees about their performance. This helps to improve employee morale and reduce absenteeism. Why Use Social Media? Many businesses use social media marketing to connect with their customers and employees. This helps to build a relationship with the customer and keeps them informed about the company’s activities. Social media can be used to distribute information about company events, new products, and other important information. It’s important to make sure that social media is used positively. Employee engagement through social media is important for companies that want to improve their image and brand awareness. 7 Tips for Engaging Employees on Social Media Social media is an increasingly popular way to engage employees. By using social media, you can improve communication between your company and its employees.And if you want to improve not only communication between your company and its employees but also skills you could take a social media marketing courses. Here are seven tips for engaging employees on social media: Use social media to connect with your employees. Make sure to post regular updates about your company and its progress. This will help to build trust and confidence between you and your employees. Create fun and engaging content for your social media platforms. Instead of just posting corporate news, make sure to post interesting social media videos and stories from within the company as well. This will ensure that your employees feel like they are part of the community that you have created for yourself and them, but if you don’t know exactly how to do it, then speak with a social media consultant. Use social media to keep your employees updated on changes that may affect their work or their job duties. This way, they will always be aware of what is happening in the company and what they need to do to maintain their position or secure a new one. Connect with your employees on a personal level as well. Share pictures of your family, pictures of your favorite activities, or anything else that you think will make them feel connected to you and the company. Give feedback regularly using social media. Encourage employees to post pictures of their accomplishments, updates on their personal or professional lives, or anything that they think others might need to know. You may also ask for their input on certain issues and concerns. Make time for parties and other special events with your employees. This will maintain your team's morale and support you in the long run because it will make them feel valued and appreciated. Allow employees to participate in social media campaigns; this will allow them to share information about themselves as well as have an outlet for expressing any concerns they may have regarding the company's policies or practices. To learn more about giving access to vital HR and work information — even when they're not in the office. Download our ebook now. Download now How to Create a Social Media Policy One way to improve employee engagement is to have a social media policy. This policy will outline what is and is not allowed on social media accounts and how employees can use social media responsibly. Some tips for creating a social media policy include setting guidelines for what can be posted; making sure all employees are aware of the policy; and training employees on how to use social media responsibly. Employers can also create social media profiles for their companies, which will allow employees to connect with the company directly through social media. Having a social media policy is also an incredibly important step in promoting the company culture. Promote employee success through social media. Creating a social media account is one thing, but it’s another to use it properly. Make sure that employees are aware of how to use each of their accounts and what will be posted on each one so they can create proper content without getting in trouble with the company. Another way to promote employee success is by creating a staff page on Facebook, Twitter, LinkedIn, and other social media platforms. This page should detail what makes the company special and highlight specific accomplishments throughout the year while also sharing information about upcoming events or promotions within the company. To ensure that employees are using these companies' accounts appropriately, have managers or supervisors contact their employees and see if their accounts are being used appropriately. Building Your Company Culture Through Social Media One way to build a strong company culture is through Incrementors social media services affordable at a cheap price. You can use social media to create a sense of community among your employees. You can do this by creating an employee blog or social media page. This will give your employees a place to share their thoughts and ideas. You can also use these pages to communicate with your employees. In addition, you can use social media to promote employee events and contests. This will create a sense of community and loyalty among your employees. By building strong company culture through social media, you will be able to attract and retain the best employees. Conclusion Employee engagement is key to a successful business. By using social media platforms to connect with your employees, you can keep them updated on important company news and events, as well as get feedback on their work. Social media also provides an avenue for employers to monitor employee morale and engage with them on a personal level. By taking the time to consider how social media can be used to engage your employees, you are sure to create a positive environment in which they feel proud of working and motivated to give their best effort. About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
How Companies Can Harness The Power Of Employee Engagement
How Companies Can Harness The Power Of Employee Engagement
The concept of employee engagement is a hot topic.In fact, it's become so popular that many companies have started implementing employee engagement programs to improve productivity, boost morale, earn employee referrals, and increase overall performance.It seems to be working. A study by Gallup showed that a company with higher employee engagement could boost profitability by 21% and productivity by 17%.But one thing that many people don't realize is that employee engagement isn't just about happy employees — it's also about how much they care about their jobs and how invested they are in their company's success.In this article, we'll define employee engagement and discuss ways your company can harness the power of employee engagement for long-term business success. What is employee engagement? Before you can start harnessing the power of employee engagement, you need to understand what it is. Employee engagement measures how committed an employee is to an organization. The activity of employee engagement can make it easier with the help of an employee handbook in which you can find the do’s and don'ts of an employee. Studies show that high levels of employee engagement are positively correlated with organizational and departmental performance because employees who are engaged tend to be more productive and satisfied in their work environment. So what does this mean for your company? If you want your employees to become more engaged in their jobs, it's essential to understand, measure, and make improvements in areas of employee engagement where you fall short. How do you measure employee engagement? Unfortunately, it isn't as easy as counting the number of employees who show up to work with a smile on their faces. Some of your highest-performing employees may not be smiling at all and take their work very seriously. So you need to get creative and consider the larger picture of what's going on in your company. Here are a few effective ways to measure employee engagement. Ask your employees what they think about the company: You can do this by using anonymous pulse surveys or simply asking them directly. Review employee survey results: Identify areas that are impacting engagement levels and then determine ways that you can address those issues. (i.e., if employees say they're frustrated with their workloads, consider hiring more staff). Check retention and turnover rates: These metrics will give insight into whether there are problems within a specific department. Consistently gather feedback: After a meeting or an event in your company, check in with your team to gather employee feedback or thoughts. Understand your Employee Net Promoter Score (eNPS): eNPS is a straightforward metric that asks employees to answer the question, "How likely are you to recommend your company to a friend or colleague?" on a scale of 0 to 10. If every employee rates your company highly, then your company must be doing something right. (Image source) 5 ways to harness the power of employee engagement Next, let's explore five practical ways to harness employee engagement, improve employee well-being, and drive long-term business success. 1. Empower your employees to do their best work Employees who feel empowered are likely more engaged and motivated, leading to increased productivity. However, according to The State of High Performing Teams, 20% of managers agree empowering the team is their number one challenge. Empowerment is the ability of an employee to make decisions and control their work by having the right access to the tools, support, and resources they need to succeed. Remember that empowerment is a two-way street. As a manager, it's equally important to seek out opportunities for empowerment yourself — even if it means taking on extra responsibilities or projects outside your job description. Employees will notice this kind of initiative from you — even if it may seem like too much, it sends a message that encourages others around you. As the saying goes, "monkey see, monkey do." 2. Leverage the power of recognition The power of recognition is undeniable: A study by Deloitte found that companies who implemented recognition programs saw a 14% increase in engagement compared with those who didn't. Recognition is a powerful motivator. We're all looking for validation from others, and when someone recognizes our hard work and accomplishments, it can be incredibly motivating. It's also one of the easiest ways to show your employees you care about them and their work. But providing recognition is more than just a quick pat on the back — it's a way to tell your employees that they've done something significant and that their work matters. The most effective recognition is honest, authentic, and tailored to each employee. It can be as simple as saying "thank you" in person or a small gift or bonus. Whatever form it takes, the point is to show your employees that they have a positive impact on the team and the company overall. Employees don't want to feel like a cog in the machine. (Image source) 3. Don't forget about remote workers The key to boosting employee engagement and productivity is happy employees. Many factors influence how happy employees are, and one of them is flexibility at work. In the past couple of years, companies have offered employees more flexible working conditions like remote or hybrid work environments. Considering that relocating for work is one of the main reasons people move, providing flexibility in working locations can remove a lot of stress and reduce costs. Not only that, but it can increase productivity by 43%. (Image source) Remote workers are just as much a part of your team as those who sit in an office with you, and they should feel that way from day one. At times this might be easier said than done. Without face-to-face interaction, you may find it harder to get to know each other and build relationships with people who work remotely. But there are ways you can make engagement less challenging for both parties involved. For example, consider holding regular video conferences so that everyone can interact on an equal footing. Other methods include virtual happy hours, where everyone grabs their beverage of choice from the fridge and hops on a Zoom call for thirty minutes after work. 4. Provide ongoing training and career development 49% of employees would like to develop their skills but are unsure how to find the right opportunities. Providing ongoing training and career development is a great way to improve employee engagement and keep them motivated. More than 90% of employees agree that they'll stick around for longer if a company invests in their careers. Training can take place in-person, online, or a combination of both, and can be on-demand or scheduled as needed by your organization. In addition to providing employees with the skills they need to perform their jobs effectively, ongoing training is essential for keeping them up-to-date on industry trends and best practices. Making sure all your employees have the correct training and tools will allow them to thrive within their assignments. As a manager it's fundamental you find the best sales software for your sales team or the best social media tool and resources for your marketing team. Choose the type of employee training that fits your organization's needs. You can have internal staff provide some sessions or use an external vendor specializing in specific types of training, like leadership programs. (Image source) 5. Offer mentorship opportunities Mentorship programs are a great way to help your employees grow and develop their skills. Mentors can be invaluable in supporting people in building confidence and advancing in their careers. They can also provide helpful insights into how things work at your company and offer tips for success. In fact, research has shown that mentorship programs have positively impacted employee engagement because they help employees feel less isolated and more connected with the organization. Mentors are often more senior than mentees, and they're usually able to share their experiences with their protégés. Having someone willing to guide you through your career can help you feel like you belong at work — and this feeling of belonging is essential for high levels of employee engagement. Something to be mindful of is that mentors can experience burnout too. After all, they’re taking on a lot of responsibilities. There are many educational resources to help with the teaching process. (Image source) Mentorship programs don't have to be formal. Some companies assign experienced employees as informal mentors for newer staff members. However, it's worth considering whether there could be value in creating formal opportunities for your team's professional development if it hasn't been done so already. Wrapping up While developing your employee engagement strategy with an employee app, it can be easy to improve the little things like free coffee or to encourage weekly employee happy hours. But you need to remember that harnessing the power of employee engagement isn't just about fun and games — it's about improving overall company performance through increased productivity and job satisfaction. Of course, all those small things still compound and will help improve your eNPS. But if you want to build a better business, it's time to start thinking about engaging your staff and empowering them with opportunities to do their best work. Employee engagement is a powerful force that can drive your company to long-term business success. Invest in the appropriate employee engagement software to help guide and track employee engagement along the way. About Author:Amal is the Content Marketing Manager at Hopper HQ, a leading social media management tool helping thousands of the world’s biggest brands, agencies and influencers easily plan and manage their social media in no time. The LIKE.TG Award for Excellence in Employee Experience Participation is free and winners receive: A $25 Amazon Gift Card Feature on the LIKE.TG website and social media Digital badge + certificate to share on your website recruitment materials Apply Now
13 Tips for Remote Employee Onboarding
13 Tips for Remote Employee Onboarding
It can be tough to onboard new employees, particularly if they’re remote. They can't just pop into the office for a meeting, and you can't always quickly bring them up to speed on all the company's goings-on. But with a little effort, you can make the process smooth for both the employee and your team. Several tools and technologies can help make the onboarding process easier for you and your new employee. For example, video conferencing software like Skype or Zoom can be used for virtual training and tours. And there are many online tools, such as Google Drive, that can be used for collaboration and sharing documents. In addition to taking advantage of these tools, you can make the onboarding process smoother and more efficient with the following guide, designed to help you get started. 1. Have a remote work policy If you're going to be onboarding remote employees regularly, it's important to have a remote work policy in place. This should outline your expectations for how employees will conduct themselves while working remotely and what you expect from them regarding communication and collaboration. Having a clear policy will help make the onboarding process smoother and ensure everyone is on the same page from the start. And it starts in the hiring process: In your application, ask candidates what aspects of remote work appeal to them. Ask them to describe their preferred working style, communication style, and technical skills. If a candidate responds that they do not enjoy the isolation of remote work, you may want to move on. 2. Send equipment and a welcome package beforehand Few things will frustrate both you and your new employee more than having them spend the first few working days ironing out technical difficulties. So, ahead of time, order all necessary hardware they’ll need and have it delivered to their home. Here are some items to consider, depending on the requirements of the position: Laptop or desktop computer Monitor Keyboard and mouse Headset or earphones Webcam Printer/scanner External hard drive or USB drives Phone or VOIP equipment Charging accessories and power strips When it comes to software, if what employees need isn’t cloud-based, ensure it's pre-installed on their device. Include passwords, usernames, and any other security information needed so remote hires can easily get up and running. Suppose you are working on many different online marketing tools. In that case, putting together a list of recommended tools for your new employee may be helpful. Or if you’re working with a project management tool, ensure that their accounts are already set up in advance, and they’ll have access from day one. Additionally, making remote employees feel welcome can help embed them into your organization and feel like they’re part of the team. One idea is to send a welcome package with things like: Welcome letter from the CEO or team leader Company swag such as T-shirts, mugs, notebooks, or pens Employee handbook Snack box with an assortment of treats and snacks to enjoy while working Tech accessories like USB flash drive, ergonomic mouse pads, or laptop stands Gift cards for coffee or online retailers Virtual event pass to an upcoming online workshop or team-building event Desk plant to brighten up their home office space 3. Be prepared with virtual onboarding materials Gather all your onboarding materials and make digital copies as part of your remote onboarding program. You may also want to mail them a physical copy along with their welcome package. Here’s a list of things you’ll want to include: For all employees: Mission, vision, and values Organizational charts Employee directories Communication procedures (how and when to use email, video calls, and chat) Tutorials for commonly used tools Security standards Templates for standard documents (presentations, email invitations, sales follow-up emails, etc.) For marketing: Lead qualification criteria Content style guide Blog and SEO best practices For sales: CRM contact information standards How to order business cards Travel and expense procedures For software developers: How to set up a development environment Codebase Development processes Architecture standards You can help employees track their progress by making videos of everything that they need to learn in modules. Or you can set up a video call so that they’re able to ask questions on anything they don’t understand and managers can easily answer them on the spot. Creating these learning modules might be a bit difficult, but you can contract a Professional Employer Organization (PEO) to create learning modules for any job position. 4. Leverage existing technology and tools Use video conferencing or online team meetings to ensure a smooth transition. Companies onboarding remote employees can greatly benefit from leveraging technology and platforms such as Zoom for virtual meetings, Slack for communication, Asana for project management, LIKE.TG for HR software, and Microsoft Teams for collaboration and document sharing. For example, you can use Microsoft Teams to welcome your new team member, outline their responsibilities, and offer support. And some apps, such as Donut, allow employees to chat with a company representative through the internet. Onboarded employees can also receive useful information about company resources, such as knowledge bases, training software portals, and cheat sheets 5. Let new hires know what to expect Working from home can be a brand new experience to most. Ensure everyone understands what's expected of them during the remote onboarding process. What information do they need? Whom will they be meeting with? What tools do they need to be successful? You can avoid confusion and frustration later on by getting everyone on the same page from the start. This is also a good time to set expectations for communication. Will you use email, Slack, video conferencing, or a combination of all three? Let your new employee know how you prefer to communicate and the best way to reach you. 6. Set up a dedicated onboarding space If possible, set up a dedicated space for their remote onboarding process. This gives them a place to go where they can find all the information they need in one spot. It can be as simple as a folder in your company's shared drive or an intranet page with links to all the relevant documents. Having a dedicated space also makes it easy for you to keep track of your new employee's progress. You can quickly see what they've read and what still needs to be covered. As your business grows, it might be a good idea to consider tools to help during this process. LIKE.TG’s employee Onboard platform can help to automate a lot of the repetitive tasks that build up as you get the hang of remote onboarding. Download Our Free New Employee Orientation Checklist! Download Now 7. Use self-onboarding checklists Self-onboarding checklists are an effective tool for streamlining the onboarding process of remote employees, ensuring they complete all necessary steps. These checklists should include tasks like setting up company email accounts, completing required paperwork, reviewing company policies and procedures, and accessing necessary software and tools. Additionally, the checklist can guide new hires through introductory training modules, schedule their first team meetings, and prompt them to set up virtual meet-and-greets with key team members. 8. Introduce them to the team members One of the challenges of remote work is feeling like you're part of the team. So take some time to introduce your new employee to everyone on the team, even if it's just through a quick email or video call. If possible, set up regular virtual coffee chats or happy hours so they can get to know their colleagues in a more informal setting. You can also give them the company’s organization chart so that they do not have a hard time trying to remember who is who. 9. Give them a virtual tour If your company has a physical office, give your new employee a virtual tour so they can see where their team members work and what the space looks like. If you don't have an office, you can still give them a tour of your company's website, intranet, or social media channels. Make them feel like they're part of the team by showing them around and introducing them to everyone they'll be working with, even if it's just virtually. Always make an effort to have your camera on to create a warm face to face feeling when giving the tour. Click Trough an Onboarding Process Click through our interactive demo to see how LIKE.TG makes onboarding easy. Try It Now 10. Assign a buddy One way to help your new employee feel welcome is to assign them a buddy. This should be someone who's been with the company for a while and knows the ropes. They can answer your new employee's questions and help them feel comfortable in their new role. A workplace mentor can provide initial guidance and help eliminate the anxiety many new remote employees experience. Moreover, use video coffee chats and other ice-breaker activities to break the ice. 11. Provide training and resources As part of the onboarding program, provide your new employee with all the training sessions and resources they need to be successful in their role. An onboarding training session should entail a thorough introduction to the company culture, key policies, and job-specific skills, along with interactive elements like QA sessions, practical exercises, and opportunities to meet and engage with team members and key department leads. The goal is to set them up for success by providing everything they need to hit the ground running and make sure you’re both on the same page once their onboarding plan is complete. 12. Encourage communication and feedback Working remotely makes it easy to feel like you're out of sight and out of mind. To avoid this, schedule regular check-ins with your new employee. This gives you a chance to see how they're doing, answer any questions they may have, and give feedback on their progress. You should also be open to getting feedback from your employees. This helps you figure out problems and come up with solutions. Feedback will show you places where your new employees have problems. There are different ways in which you can collect feedback from your new employees. You can use surveys, meetings, or performance tracking software. Check-ins also allow your new employee to bring up any concerns or issues they may be having. By addressing these early on, you can help them feel more comfortable in their role and prevent any potential problems down the road. You can also ask them to turn on their video during conference meetings to make them settle in properly so you become aware of their onboarding experience. Since employees are not able to meet face to face, online meetings and daily communication are essential in team building and creating healthy remote team relationships. 13. Give them room to grow Finally, remember that your new employee is still learning and growing into their role. They may make some mistakes along the way, but that's okay. What's important is that you give them the space to learn and grow.Encourage them to ask questions, try new things, and take risks. This will help them become even more successful in their role and feel like they're truly part of the team. “As soon as we saw LIKE.TG’s Onboard demo, we knew this was the perfect solution for us. We loved that it was extremely simple and powerful out of the box, but that we could customize it with advanced capabilities to make it work in our company setting.” Elisa Garn Vice President, HR and Talent Christopherson Business Travel Learn More About Author: This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
Employee Engagement: The Dos and Don'ts
Employee Engagement: The Dos and Don'ts
Employee engagement is a priority for most companies, but they often don’t know the dos and don’ts that can make their initiatives a success. This post will help you understand how to engage and retain your employees the right way. Did you know that 51% of US employees are disengaged from their work and 13% are actively disengaged? That’s a cause for concern for employers and the reason why so many companies are actively investing in employee engagement programs. But you must learn the dos and don’ts of employee engagement before you invest in such a program, to get the desired results. What are the dos and don’ts of employee engagement? Well, that’s what this post is about. In this post, I’ve listed some of the most important dos and don’ts of employee engagement that you should learn.So, let’s get started. Do These to Improve Employee Engagement Here are some of the dos of employee engagement that you should implement to get the most out of your employee engagement strategies. 1. Build a Culture of Open Communication The basic pillar of employee engagement is open communication. Build a company culture where employees are encouraged to directly walk in and talk to their managers or colleagues without hesitation. Many big companies like Deloitte encourage employees to follow an open-door policy and foster a culture of open communication. This also works the other way around. You should maintain transparency in all your communications with employees and convey important information frequently and accurately. 2. Run a Rewards and Recognition Program One of the biggest dos of employee engagement is having a rewards and recognition program in your company. Appreciate the excellent work done by your employees and reward them for their good performance. Why? Because employee appreciation rewards help build healthy competition among employees and motivates them to perform better. You can also start an employee referral program where employees get rewarded for bringing in new talent. You can research the different types of referral programs that other companies offer and design one that keeps employees highly engaged and motivated. 3. Offer Training for Skill Development One of the most important dos of employee engagement is to provide training and upskilling opportunities to your employees. After all, upskilling is an integral part of career development. According to a Gallup poll, 65% of US workers consider training opportunities when selecting a company to work with. It also found that 45% of employees will switch jobs if they get better upskilling opportunities. If you want to engage and retain your employees or attract the best talent, you need to strengthen your employee training program. You can use online course platforms to offer a wide range of courses to your employees. These should include both technical and soft skills courses. Also, incorporate employee training in performance goals for the year and ask them to spend a certain number of hours on training every year. And if you don’t have the budget to offer free courses to your employees, you could always opt for internal training programs. In these programs, you could make videos related to a particular topic and share them with your employees. They can thus see them whenever they deem it fit. Alternatively, you could have special training sessions with them where you could showcase these videos and follow them up with training. 4. Provide Opportunities for Participation in Social Work A good workplace is one where employees can participate in corporate social responsibility (CSR) activities. This gives them the opportunity to do more than their daily work and make a difference. This is a great thing for your organization as well as society, making it a win-win situation for everyone involved. 5. Arrange Team-Building Activities and Outings One of the dos of employee engagement involves hosting team-building activities and going for company outings. Set aside a budget for such activities and arrange such events every quarter, if not every month, for engaging employees. Why is it important for employee engagement? It helps employees connect with each other and makes employees feel like a part of a community. This also helps them form a connection with your company and improves the overall employee experience. These things go a long way in building loyalty and improving employee engagement and retention. To learn even more about improving the employee experience and increasing your competitve advantage while providing a fast return on investment, download our ebook now. Download now Don’t Do These for Employee Engagement Avoid these don’ts of employee engagement at all costs, to get the most out of your employee engagement program. 1. Ignore Employee Well-Being and Focus Only on the Output Don’t treat employees as mere means to an end. Treat them as the complex human beings that they are and care about their well-being. Focussing solely on the output and pushing employees to their limits will only cause burnout and dissatisfaction. Why is that bad? Other than the humane aspects of it, it’s bad for business because exhausted and demotivated employees don’t perform well. The best work is done when employees are excited about their work and motivated to do well. Another reason why you don’t want your employees to be overworked is that it will lead to stress, frustration, and eventual resignation. 2. Expect Employees to Work After Office Hours Adding to the previous point, one of the don’ts of employee engagement is expecting employees to work after hours. Employees that take their work home are often stressed and this affects their personal lives. And when someone is unhappy in their personal life, they are not likely to do their best work or have a great work life. It’s a vicious cycle. As an employer, you can end this cycle by building a company culture where employees are not expected to work after office hours. Better yet, actively discourage this behavior by educating and instructing your managers and team leaders. 3. Stop Employees from Socializing with Each Other If you’ve ever read a book or article on time management or good workplace practices, you’d know that taking breaks is actually good for employee productivity. And when employees take breaks with their colleagues, it helps them connect better and work more efficiently as a team. So, don’t discourage employees from taking group coffee breaks and socializing with each other. Pro Tip: To avoid people from misusing this flexibility you can use a time-tracking and activity logging tool that will record the time each employee spends on various activities. 4. Ignore the Insights from Employee Engagement Surveys One of the biggest don’ts of employee engagement is ignoring the results of your employee feedback surveys. Such surveys provide great insights into your employee engagement levels and the main causes of dissatisfaction among employees. They help you understand your employees’ pain points and work towards improving your work environment. So, don’t ignore the results of employee surveys and take action to make changes and improvements based on the insights gathered from such surveys. 5. Set Unrealistic Expectations and Goals Another one of the don’ts of employee engagement is setting unrealistic goals for employees that they’re most likely not going to achieve. Why is that bad? It’s bad for two reasons. First, you’re putting unnecessary stress on your employees, which can very easily lead to burnout. Second, you’re setting them up for failure, which reduces motivation and confidence. Ideally, you’d want the exact opposite of this scenario. Confident, stress-free, and motivated employees perform well and give their best to their work. So, when setting performance goals for your employees, use the SMART goals framework. It involves setting specific, measurable, achievable, relevant, and time-bound goals. Such goals are achievable and when employees achieve their goals, they feel more confident and motivated. You get the gist, right? Improving employee experience doesn'tneed to be difficult - or expensive! Learn how Ready to Implement the Dos and Don’ts of Employee Engagement? Follow these dos and don’ts of employee engagement and you’ll have highly-motivated and high-performing employees. The key is to boost employee morale through team building and CSR activities, reward and recognition programs, and a positive work environment. If your employees are excited to come to work, they’re bound to perform better than they would under stress. While you can’t accurately measure employee engagement, these tips will definitely help you make a visible impact. So, start implementing the dos and avoid the don’ts of employee engagement and boos your employees’ performance and engagement. Good luck! About Author: Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more. Other HR Teams Made the Switch From Workplace to Workmates Saved a Bundle They are now saving upwards of 60% and loving it. How much will you save? Save Now hbspt.cta.load(549864, '6caf5014-c177-4c8a-97aa-ec7be4376eec', {"useNewLoader":"true","region":"na1"}); checkPopupCookie("popupcookie-workplace","close-workplace-popup") $('#close-workplace-popup').click(function () { $('.workplace-alternative-popup').fadeOut(); setCookie('popupcookie-workplace', 'close-workplace-popup', "10"); }); $('.homepage-mobile-overlay').click(function (e) { $('.homepage-mobile-overlay').fadeOut(); $('.workplace-alternative-popup').fadeOut(); }); $('.btn.btn--orange-action').click(function (e) { setCookie('popupcookie-workplace', 'close-workplace-popup', "10"); $('.workplace-alternative-popup').fadeOut(); $('.homepage-mobile-overlay').fadeOut(); }); The LIKE.TG Award for Excellence in Employee Experience Participation is free and winners receive: A $25 Amazon Gift Card Feature on the LIKE.TG website and social media Digital badge + certificate to share on your website recruitment materials Apply Now
From the 40-Hour Work Week to Flexible Work Arrangements
From the 40-Hour Work Week to Flexible Work Arrangements
The immensely popular 40-hour work week has its own unique set of pros and cons. For example, such a standardized schedule allows employees to maintain a routine and promotes accountability. However, the downside is that it causes an unhealthy work-life balance, particularly in today's environment where the global pandemic has caused remote work and hybrid work models to become the norm. So, in the interest of boosting employee motivation, engagement, and productivity, employers need to look at unconventional methods for running their businesses. One such method is to implement flexible work arrangements. Read the rest of this article as we discuss the reasons why you should switch from a 40-hour work week to a flexible work schedule for your employees. But first, a quick explanation of the difference between the 40-hour work week and a flexible work arrangement. 40-Hour Work Week Vs Flexible Work Schedule Before beginning our discussion of the benefits of flexible work arrangements, we first have to understand what makes it different from a 40-work week. Once we understand the differences, the benefits become much more apparent. What is the 40-Hour Work Week? Established by Congress in the Fair Labor Standards Act of 1940, the 40-hour work week is considered to be the standard amount of time employees are required to work. It's a standardized schedule that comes with many benefits, such as: It Helps Employees Maintain a Routine: Employees working from 9 to 5 Monday through Friday know they've got the weekend off, which allows them to plan their personal time and appointments around that schedule. It Promotes Employee Accountability: When employees know that they have to arrive at work at a certain time each day and get that tasks done by a specific time, they are more accountable. Establishes Great Communication: When all employees in the workplace have a set work schedule, they have access to all other members of staff for easy collaboration and communication. They might use email, Windows messaging, or Slack. However, while the 40-hour work week is a common concept that has been adopted by countless businesses across the globe, it isn't necessarily the best schedule for all employees. Some may find this type of schedule too constricting. They may feel that having a set number of days and hours within which to complete their work limits the amount of time they can spend with their families, running errands, or exploring hobbies. On the other hand, having a flexible work arrangement may be more appealing. In fact, studies show that over a third of company workforce location plans for the last year were focused on a mix of hybrid and fully remote work models. Source What is a Flexible Work Arrangement? Simply put, a flex work arrangement is an alternate schedule from the typical working day and week. Flexible hours allow workers the time they require to do other things during the day that they wouldn’t be able to do working a traditional 9 to 5 schedule. For example, it used to be that when someone went to work at 9, they stayed there until 6, went home, and did it all over again the next day. If they had a doctor’s appointment or a kid’s soccer game in the middle of the day, their only options were to either skip it or take the day off. But with a flexible work schedule, employees have the flexibility to meet personal and family needs and tend to life circumstances without the anxiety and worry that used to accompany such situations. They can finish out the day by working a little later into the evening once they get home. Remote work is one form of flexible arrangement. Other examples of flexible work include: Flex Time: Flex time is an arrangement where workers can put in a full day’s work, but they have the ability to vary working hours according to their individual situations. Reduced Hours/Part-Time: This type of work arrangement allows employees to choose to work fewer than the standard 40-hour work week, whether on a temporary or permanent basis. This is a great option for employees with disabilities or health problems. Compressed Workweek: This work model allows employees to work for longer periods of time each workday in exchange for a day off. Not only are flex schedules the new norm, but they've also been shown to provide a wide range of benefits, particularly to talented, self-motivated employees who find that type of work environment conducive to improved morale and enhanced productivity. Below, we take a look at 5 reasons why you should switch to flexible work arrangements. Reasons for Switching to a Flex Work Arrangement Now that you understand the difference between a 40-hour work week and a flexible work arrangement, let's take a look at some of the reasons you might consider making the switch. 1. Improve Employee Morale Alternative work arrangements can help boost employee morale and overall satisfaction at work. Increased job energy and creativity are additional benefits to granting your employees the ability to work more flexible hours. When employees get to work in a way that best fits their needs, they’ll be able to focus their time productively on work-life balance, increasing their sense of autonomy, happiness, and satisfaction within the company. Ultimately, this will give them the ability to handle stress in a much better way. 2. Boost Overall Productivity Just a few years ago, if anyone had said that people working remotely could be just as productive as those working in office settings, that comment might have been met with tons of mocking derision. However, technology has shattered this myth of workers needing to trek to offices everyday in order to collaborate effectively on projects. Now, this type of alternative work environment has been shown to promote productivity by allowing employers to spend their time more productively ensuring that employees are meeting deadlines, goals, etc. instead of making sure they’re “putting in the time.” Moreover, some employees are more productive early in the morning, whereas others find they can get the most work done efficiently during the late afternoon. Let them determine for themselves what their most productive time is so you can get the most from their work hours. Assaf Cohen, who runs gaming company Solitaire Bliss, believes autonomy is a major part of why remote teams are productive. “We found that when we went remote, we became more deadline and milestone oriented with our game development. Our employees loved the fact that we trusted them to manage their own time, and it resulted in significant productivity gains.” 3. Increase Retention Another benefit to implementing flexible work hours is that it allows you to offer more appeal to talented candidates who will then be likely to remain at the company for an extended period of time. When companies provide flexible work arrangements for employees, it attracts top-tier talent to the workplace. You’re also likely to notice an increase in productivity from current employees who are given the option of flex time. They will strive to boost their productivity after moving to a flexible work schedule in order to prove that they are still valuable to the team and to show gratitude to the employer for offering them a path to a happier work-life-family balance. How Much Can Workmates Save You? Higher engagement More features Half the cost Learn More 4. Eliminate Micromanagement As the global workforce enjoys more flexible work arrangements, managers are beginning to notice a drastic reduction in the need to micromanage workers. More and more people are finding ways to manage a happy balance between their work and personal life without dropping the ball at work. Some managers may feel that remote or flex work limits their ability to oversee employees since some employees working from home may be available later or earlier than others. For example, an in-office assistant may only be able to complete work during regular business hours, but a virtual assistant hired remotely is more able to complete late-night or weekend tasks as needed without having to leave their living room or at-home office. This is true of many other positions as well. A flexible work arrangement allows employees to have more autonomy, which means there's a decreased need for the type of micromanagement typically associated with the 40-hour work week and an increased amount of productivity among workers who can work whenever and wherever is most convenient for their work-life balance With the right plan in place, you'll be able to keep track of employees’ work progress and build professional and communicative relationships with them regardless of their flex schedule. In addition, consider virtual phone systems, email, and communications software like messaging apps for better communication. Ultimately, this will help you create a more conducive culture and focus more time on growing the business instead of micromanaging remote workers. 5. Reduce Absenteeism Yet another benefit of implementing flexible work arrangements is that it allows you to dramatically reduce absenteeism. As previously mentioned, when people work from 9 to 5, they typically have to take the day off in order to be able to take care of personal issues that occur during the workday. For example, if one of their kids has a late afternoon dance recital, their only options are to either skip the recital or take the day off. But, with flexible schedules, people can meet their personal or family obligations, and once their life circumstances have been tended to, they can simply get back to work and possibly put in a few extra hours to ensure that their work tasks are finished on time. This concept of time-off reduces the chances of leaves to be taken by the employees. Does Your Work Style Align With Your Zodiac Sign? Take our workplace Zodiac quiz to find out! ♉♊♌♍♐ Start the Quiz! hbspt.cta.load(549864, '492bccaa-9525-47dc-bc17-031d3b6ddfc8', {"useNewLoader":"true","region":"na1"}); Conclusion There are some considerations that should be taken before jumping into flexible work arrangements for remote workers. When working remotely and outside normal business hours, there is often an increased need to ensure that data used by the employees is stored securely and not shared with third-parties. This might means revising employee contracts or privacy policies to ensure that access to company data off-site is down so in a secure way that protects customers and other stakeholders. Nonetheless, once you take the proper precaution, flexible work arrangements offer numerous benefits for your employees who will have the flexibility to better balance personal and family obligations during the work day. This, in turn, will lead to a more satisfied and motivated workforce, less turnover, and a healthier culture within the organization. If you are considering joining the countless companies that are reinventing work with strategic work models, then use the information in this article to make the best choice for your business so you can keep your employees engaged, productive, and loyal to your company. Are you ready to wave bye-bye to the 40-hour work week and embrace a more flexible work arrangement for your employees? Sound off below! About the Author: Ron Stefanski is a website entrepreneur and marketing professor who has a passion for helping people create and market their own online business. You can learn more from him by visiting OneHourProfessor.comYou can also connect with him on YouTube or Linkedin. The LIKE.TG Award for Excellence in Employee Experience Participation is free and winners receive: A $25 Amazon Gift Card Feature on the LIKE.TG website and social media Digital badge + certificate to share on your website recruitment materials Apply Now
7 Employee Engagement Metrics You Must Track at Your Organization
7 Employee Engagement Metrics You Must Track at Your Organization
Employee engagement refers to the connection or relationship that employees have with an organization. Low employee engagement can result in low productivity and lower revenue. It also results in lower employee satisfaction. Employee engagement is crucial for an improved employee experience, a productive workforce, low employee turnover rates, and overall employee well-being. That's why organizations are beginning to pay more attention to employee engagement levels. One way to monitor employee engagement is by tracking several metrics. This article will cover seven employee engagement metrics you should track at your organization. Let’s dive in: 1. Productivity and Workload Balance Productivity and workload balance are some of the most important employee engagement metrics to monitor. There is a strong relationship between employee engagement and productivity. The percentage of employees that can deliver output consistently and efficiently needs to be measured. This can show you how engaged your team members are. You can measure employee productivity in different ways, depending on the type of business and goals. For example, you can measure productivity by the objectives reached or profit. You can also use quantitative measurements, like how many calls or products an employee processes in a week or month. Engaged employees can offer higher levels of productivity than disengaged employees. Apart from productivity, the workload balance is another metric that can show the levels of employee engagement. One of the things that can affect employee satisfaction negatively is overwork. According to a study, 77% of employees have experienced burnout at least once in their current jobs. Team members who are overworked or at risk of being overloaded are likely to have less job satisfaction. The workload data offers insight into work distribution. It should identify overworked employees and those who do minimal work. Also, the work-life balance should be kept in check. There should be a healthy balance between the personal and professional lives of the employees in your organization. When there is a disruption, it could affect employee engagement and retention. 2. Employee Health Index The employee health index is another factor to consider when measuring the employee engagement rate in your organization. The employee health index evaluates fatigue, burnout, and the physical and mental health of the current employees in an organization. The general well-being of individual employees is critical to having an engaged workforce. This is why it is crucial to have frequent check-ins to measure the well-being of your employees. An assessment will point out the gaps between employee well-being and the efforts taken by the organization to support it. For example, investing in virtual assistants may help to reduce the workload of overworked employees. Automation tools can also reduce workload and boost employee health index. Ask work-related and non-work-related questions to ensure each employee receives the support needed to be productive at work. Employee surveys can help identify the percentage of employees facing high stress and anxiety at work. Questions such as “Are you comfortable with the number of tasks assigned per day?” or “How would you rate the workload assigned to your team?” can be helpful here. Check out the top reasons for burnout at the workplace in the image below. What does it mean if more of your employees are reporting these issues? Well, chances are you have a poor employee health index. That could also mean you’re about to have a disengaged workforce. Something needs to be rectified. You should measure how satisfied your employees are with the workload and their general well-being at the workplace. Your organization can formulate an action plan based on employee feedback. You can provide resources such as wellness programs to create a happier workplace. Improving overall employee health and welfare is vital in changing workplace culture. 3. Rewards and Recognition This is another factor for monitoring the employee engagement rate at your organization. You must track if your employees are adequately rewarded. Aso, if they feel acknowledged for their work. Employee recognition results in improved employee engagement. Confirm if there are effective employee recognition programs in place. This is even more critical for employees who have gone the extra mile and have contributed to meeting company goals. Workplace recognition will also help to track productivity and the percentage of engaged employees in your organization. Employees who feel adequately compensated for their efforts will be motivated to put in extra effort in the future. Employees who are frequently recognized for their efforts will also feel valued by the organization. The markers of employee recognition include retention rate, employee loyalty, and motivation. To track this, hand out questionnaires to individual employees. Ask them how satisfied they are with the existing employee recognition system. You can also ask them whether they found the recognition or rewards valuable. You can also ask them if they think they get recognized frequently enough. A positive score will indicate that your employees are happy with the level of workplace recognition. The results may also show how your employees would prefer to be recognized and how often they would like to be recognized. You can improve your rewards and employee recognition programs based on those results. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now 4. Employee NPS NPS refers to Net Promoter Score. This metric is widely used across different organizations to track the levels of employee engagement. Employees with a high NPS score are generally considered engaged. NPS is often measured through employee engagement surveys. Employees are asked questions like “On a scale of 1-10, how likely are you to recommend this company to a friend or company?” You can then categorize the responses into promoters, passives, and detractors. Promoters refer to employees who indicate that they are satisfied with the organization and are very likely to recommend the company. For example, on a scale of 1-10, employees who select 9 or 10 are promoters. Promoters are engaged employees. Passives refer to employees who are neither satisfied nor dissatisfied with the company. While they are not likely to recommend the company to a friend, they also won’t discredit the company. On a scale of 1-10, scores between 7 and 8 are passives. Here’s a Net Promoter Sample from Contact Monkey: On the other hand, detractors are employees who are unsatisfied or unhappy with the company. Employees who give scores below 6 have poor employee satisfaction. The NPS can be calculated using this formula: Employee Net Promoter Score = (Promoters – Detractors) / Total respondents. An NPS score above 50 is excellent. Tracking the NPS also allows you to follow up and find out why certain employees are unsatisfied. Through feedback, companies can devise methods to increase their employees' satisfaction levels. 5. Performance Review Performance review is another employee engagement metric to track at your organization. Successful organizations are filled with highly engaged employees who perform their jobs well. Tracking performance reviews can give more insight into the level of employee satisfaction. Generally, performance metrics can be divided into four categories: Work quality metrics: This includes results such as NPS, number of errors, and general feedback. Work quantity metrics: This includes results such as the number of units produced. It could also be the number of conversions or sales. Work efficiency metrics: This balances the work quality and quantity metrics to measure efficiency. Progress tracking software, for example, can be used to track work efficiency. Organizational performance metrics: This includes project results, revenue per employee, and the return on investment (ROI) on human capital. Timely performance reviews will benefit both the employees and the organization. When you track how well employees perform, as well as the organizational performance metrics, it can help measure employee engagement. Check out this performance review template from Indeed.com: When employee engagement improves, it is likely to reflect on performance. Bad performance reviews may indicate employee disengagement. 6. Employee Retention Rate Employee retention rate refers to an organization's ability to retain its employees over a period. The retention rate can be used in measuring employee engagement levels. Disengaged employees are more likely to leave the company for a better organization. A good retention rate benefits the company by reducing onboarding and training costs for new hires. In addition, when valuable employees leave an organization, it reflects on the productivity and sustainability of the workplace. A good retention rate means having long-term employees who are familiar with the internal processes and company values and goals. Employee retention rate can be calculated using this formula: Employee retention rate = (Total number of employees – Total number of employees who left) / Total number of employees x 100. Tracking the retention rate helps you know how to work on issues that can lead to employee turnover. The retention rate varies by industry and sector. However, every organization should strive to retain valuable employees for as long as possible. Generally, a retention rate of 90% is excellent for most companies. Listening to employee feedback makes it possible to improve employee engagement and retain engaged employees. Does Your Work Style Align With Your Zodiac Sign? Take our workplace Zodiac quiz to find out! ♉♊♌♍♐ Start the Quiz! hbspt.cta.load(549864, '492bccaa-9525-47dc-bc17-031d3b6ddfc8', {"useNewLoader":"true","region":"na1"}); 7. Employee Engagement Surveys Employee engagement surveys are crucial in tracking the engagement levels of your employees. An engagement survey lets you know what employees feel about the organization. It provides an effective way of gathering employee feedback across every department in the organization. Regular employee engagement surveys provide an easy and comfortable medium for employees to express their thoughts and opinions about the workplace. An engagement survey should cover employee satisfaction, relationship with team members, personal growth, individual needs, and communication. The form below gives an example of an employee engagement survey: Conducting regular surveys means getting regular feedback from employees. The survey results can indicate the level of employee engagement at your organization. Based on the results, you can create an action plan for implementing changes that can improve employee engagement. In Closing Tracking employee engagement is important in every organization. The level of employee engagement at your organization has a huge impact on productivity, retention rate, and much more. Productivity and balanced workforce, employee health index, rewards and recognition, and employee NPS can help you measure employee engagement. Timely performance reviews, employee retention rates, and employee engagement surveys are also effective ways of measuring employee satisfaction. Tracking your engagement score isn’t enough. You should create action plans to improve employee engagement and resolve issues that can lead to disengagement. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now
4 Ways to Encourage Interns to Become Full-Time Employees
4 Ways to Encourage Interns to Become Full-Time Employees
Hiring and onboarding people from outside the company is sometimes a gamble. You haven’t worked with them before so how do you know if they’ll be a good fit? Well, have you considered the untapped potential in your internship program? Young talent brings fresh ideas and a new perspective to your company, as well as your products and services. Hiring interns has several additional benefits, such as: A larger workforce A global employee candidate pool Minimal recruitment cost Enhanced brand recognition Effective supervisory skills Transitioning remote interns to full-time employees presents unique challenges and opportunities for organizations looking to nurture and retain top talent. The tips below will guide you through creating a seamless and supportive onboarding process that not only integrates interns into your team but also sets them up for long-term success in your company. The key to a successful onboarding procedure is consistent communication during and after the completion of the internship program. It keeps the candidates invested with the organization and creates a reliable talent pipeline. Having said that, you can deploy the following tactics for smooth recruitment: 1. Structure Your Internship Program for Preskilling Preskilling is a learning and development (LD) program for new candidates. Here, employees are trained for real-work job responsibilities, from planning to implementation. For instance, if you’re recruiting interns for marketing, make them familiar with different marketing styles, recommend Digital Marketing Books to enhance their knowledge, and teach them the use of Salesforce. This allows the interns to understand the working environment and culture of the organization and assists them in setting nearly accurate expectations for the full-time job. As an added benefit, it ensures that interns are ready to join the organization after the program is complete. Some of the things that human resources managers can do to implement the LD program are: Provide one-on-one mentorship Offer networking opportunities Give them "real" assignments (not just "getting coffee") Communicate frequently 2. Allow Your Interns to Explore Multiple Career Options Internship programs provide opportunities for candidates to discover and polish their skills. It enables them to get out of their comfort zone and look for the job responsibilities that best suit their capabilities. However, if you’re recruiting full-time employees for only one kind of work, they may or may not be interested in the job title. Thus, after completing internship tenure, they may not wish to continue. To avoid such circumstances, let your interns explore different career opportunities within your organization. For instance, if you hire a communication student, allow them to choose between content writing, client service, social media marketing, or client pitching. Download Our Free New Employee Orientation Checklist! Download Now 3. Make Them Feel Part of the Organization Gone are the days when an intern's work responsibilities revolved around menial tasks like filing and data entry. Now, leading companies are associated with prime job responsibilities and utilizing their knowledge and skills. This makes the candidate feel valued and connected to the organization. However, assigning them adequate work isn’t enough to encourage them to be part of the company for the long term. Instead, use the following employee engagement strategies: Regular check-ins with the interns and manager Clarify the candidate's doubts Ensure transparent communication Get feedback from the manager and candidate Appreciate the small achievements of the candidates If you’re able, create a questionnaire that allows you to learn about the intern's experience with the company—whether they choose to be full-time employees or not. Doing so will allow you to learn about the organization's pain points and areas of improvement. Plus, HR managers can then make appropriate improvements. 4. Invest in Intern Career Development Understand that an intern’s decision to join your organization is a critical life decision. This choice will define what the future holds for them. So, it’s essential that you make their internship experience enriching and rewarding. Apart from polishing their existing skills, help them grow into other areas. Don’t simply delegate the work and accept results. Instead, talk to them about the company, future goals, and what they want to learn. Come up with a practical training session plan, allowing employees to learn something new while assisting with the ongoing task. You can further plan team sessions to break the ice and lower employees' burdens. Click Trough an Onboarding Process Click through our interactive demo to see how LIKE.TG makes onboarding easy. Try It Now About Author:This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
Employee Onboarding vs. Employee Orientation
Employee Onboarding vs. Employee Orientation
Employee onboarding and orientation are two of the most critical steps in starting a new job. They are essential to helping employees prepare for their new roles and avoid excess stress and overwhelm. What differentiates these processes in recruitment? This article will analyze the key differences between employee onboarding and employee orientation. What Is Employee Orientation? Orientation is a one-time event on an employee's first work day that aims to provide new employees with general information about the company, benefits, and job duties. It is also an opportunity for employees to meet their co-workers and learn about the company culture. Although orientation gives employees a broad overview of the company, it does not provide specific information about their job or department. Orientation is typically a shorter process than onboarding and is not as focused on helping employees adjust to their new roles. It helps new employees understand the atmosphere and decide if the organization is a good fit for them. Orientation also allows managers to get to know their new employees and start to build a relationship. It is needed to prevent new employees from feeling overwhelmed or lost on their first day. Starting a new career is exciting, but there is much to learn. Not to mention, there is the fear of the unknown. Employee orientation can help reduce some fears by providing employees with information about the company, their benefits, and their expectations in their new role. Benefits of Employee Orientation Employee orientation offers many benefits to both employers and employees. For employers, orientation is a chance to make an excellent first impression on new hires. It is also an opportunity to provide new employees with the basic information they need to hit the ground running with the company. Orientation can also help reduce turnover by ensuring new employees understand the company culture and the type of experiences to expect from the start. For employees, orientation is a chance to learn about the company and their co-workers and to address any questions they may have about their job. Additionally, employee orientation brings new hires up to speed on what is not acceptable in the workplace, as well as educates them on company policies regarding safety. What Is Employee Onboarding? Employee onboarding is a process that begins when an offer of employment is accepted and continues until an employee gets fully integrated into their new role. Onboarding aims to help new hires adjust to their new environment, learn their job responsibilities, start using the necessary business tools, and become productive team members. Oftentimes onboarding includes orientation because it provides new employees with general information about the company. However, onboarding is a much more comprehensive process consisting of various activities and can last for several weeks or months. Onboarding activities are tailored to the needs of the individual and the specific job they will be doing. For example, a new manager may receive training on the company's project management tools, while a new customer service representative may receive training on the company's policies and procedures. Benefits of Employee Onboarding Employee onboarding offers many benefits to both employers and employees. For employers, onboarding is also a chance to make a good first impression on new hires and give them all the resources they need to succeed in their new positions. A new candidate may have done tons of research to land their dream job with a specific company. However, it doesn't prepare them for what's to come. Onboarding can also help reduce turnover by ensuring new employees are on the right track from the start. It's an essential line of communication for overall success. Onboarding also helps new hires complete all their necessary tests and paperwork so they can start working as soon as possible. By completing these tasks before the first day, new employees can be productive from day one. Employee Onboarding vs. Employee Orientation Employee onboarding and employee orientation are two different processes. Employee orientation is the first essential step in the onboarding process. It is a one-time event that introduces new employees to the company, their job duties, and their co-workers. Employee onboarding is a continuous process that helps new employees adjust to the daily atmosphere of their company and their specific job duties. Employee orientation aims to help new employees feel comfortable in their new environment and give them the information they need to perform their job duties. Employee onboarding seeks to help new employees adjust to their jobs, learn the company culture, and become productive team members. Employee orientation usually lasts one day, while employee onboarding can last several weeks or even months. Employee orientation is typically led by HR staff, while the new employees' managers often lead employee onboarding. Employee orientation usually includes: A tour of the office. An introduction to the company's history and culture. A review of the job duties. Employee onboarding may include training on the company's systems and procedures, shadowing experienced employees, and attending company events. Goals and Focus Regarding focus, employee orientation is more about the individual and their understanding of the job they were chosen to do. Onboarding, on the other hand, is more about how the employee will gel with company culture and if they are a good fit for the team they’ll be working with day in and day out. The ultimate goal is for the human resources team to create a process that streamlines the process and addresses possible setbacks along the way. The goal is to make the matriculation period for new hires straightforward while giving leaders all the information they need to make crucial decisions. “Our hiring managers now have a reliable system that is easy to navigate. Our HR team can actively monitor the process, and assist if needed, but Onboard has helped them save so much valuable time and effort while increasing data accuracy. All of this has helped us improve compliance and gives us a powerful tool to achieve even more results in the future.” Kaylee Collins HR Analyst of Osmose Utilities Services, Inc Learn More Duration We've mentioned the duration of each process a few times. Still, it's worth reiterating that employee orientation usually lasts one day, while employee onboarding can last several weeks or even months. It can take months for a new employee to get up to speed and be productive in their position. The onboarding process ensures they have the support they need to transition smoothly into their new job. Both approaches are essential, but they serve different purposes. But together, they both set the new candidate up for success. Metrics New hire metrics help employers track the success of their employee onboarding and orientation programs. By collecting data on employee satisfaction, turnover rates, and productivity levels, employers can change their programs to improve the experience for new hires. Some common metrics used to measure the success of employee onboarding and orientation programs include: How many employees complete the orientation program? How long does it take for employees to complete the orientation program? How engaged are employees during the orientation program? How well do employees remember what they learned during the orientation program? These questions give the HR team fantastic feedback on what they can do to make their orientation program even more successful. The metrics for employee onboarding might include: How long does it take for employees to become productive in their roles? How well do employees understand the company's systems and procedures? How engaged are employees during the onboarding process? How likely are employees to recommend the onboarding experience to others? New hire surveys work as an awesome resource to measure both employee orientation and employee onboarding. For example, if multiple new hires complain about the ease of use of the company's software, that's something the onboarding team can work on improving. Wrapping Up Both employee orientation and onboarding are important for ensuring that new hires have a positive experience at your company. By understanding how these two processes differ, you can make sure that you're using your resources effectively to support new employees. The process of enhancing the procedures will change with time but it is the answer to streamlining the matriculation period for new hires. About Author:This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time! The LIKE.TG Award for Excellence in Employee Experience Participation is free and winners receive: A $25 Amazon Gift Card Feature on the LIKE.TG website and social media Digital badge + certificate to share on your website recruitment materials Apply Now
First Impressions Matter: Onboarding Experience That Helps Your Employees Feel Cared For and Supported
First Impressions Matter: Onboarding Experience That Helps Your Employees Feel Cared For and Supported
A candidate's first impression starts off with the first time they interact with your organization. This means every correspondence matters. You can ensure your candidate's experience stands out by starting off with an exceptional recruiting process and solid communication with an employee app. However, once a candidate accepts an offer, the onboarding experience can be the difference between having a happy and motivated new hire or one that feels disengaged. Read on to discover how your HR Team can create a robust onboarding experience that helps your employees feel cared about, supported, and set up for success. Prevent Confusion During Onboarding New hires may find onboarding to be a time-consuming and tedious process. From filling out countless forms correctly to compiling personal documents, and understanding who to contact for support can frustrate new talent quickly. Instead, take the time to streamline the onboarding process to prevent confusion. Utilize HR tools by creating personalized portals for each of your new hires. This helps to organize everything for both you and your employee in a convenient and straightforward way. This way, an employee can see all of their personal information, and file and sign all of the necessary forms from one centralized hub. Not only that, but employees will appreciate the custom onboarding workflows and pointers along the way to help them complete everything that is necessary. No more need to worry about remembering when things are due. With a streamlined onboarding process, employees will have one less thing to worry about and can focus their attention on craft development instead. Empower New Hires to Utilize Employee Assistance Programs Resources Starting a new job is both stressful and exciting. New hires may have a lot of questions, concerns, and even self-doubt throughout the onboarding process and beyond. Therefore, help your new hires be in the know about what resources they can take advantage of, and highlight the unique programs HR provides or has partnerships with. It’s important to do so because sometimes highlighting these programs becomes lost or quickly glossed over. For instance, according to a Mental Health America survey, less than half of the employees surveyed knew about their company’s mental health services. Therefore, it would be helpful to have a centralized resource page that employees can easily navigate so they are aware of the programs offered. For instance, your resource hub can include things like online therapy support, self-help tools, work stress-reducing tips and strategy guides, information on PTO benefits, sick time, family leave, and mental wellness policies for example. In addition, ensure that your new hires know about other opportunities they may have like continued learning, self-service tools, and who may be their HR trusted point of contact. To round out your employee assistance and resources programs, you can foster employee wellness by using your intranet as well. “As soon as we saw LIKE.TG’s Onboard demo, we knew this was the perfect solution for us. We loved that it was extremely simple and powerful out of the box, but that we could customize it with advanced capabilities to make it work in our company setting.” Elisa Garn Vice President, HR and Talent Christopherson Business Travel Learn More Provide Mentorship Getting accustomed to a new role, organization, and workflows can be a big adjustment and be very stressful. To ensure your new hires have a thorough introduction to their roles and responsibilities, HR can have a mentorship program in place that can help employees feel supported rather than floundering and figuring things out on their own through trial and error. Having a mentor allows a new employee to have someone to trust and turn to for feedback, reassurance, and a go-to contact to ask questions and receive individualized training and support. Simply attending training workshops is typically not as engaging as a mentorship program. A mentorship program allows onboarding to be more personalized and tailored to the needs of each employee's learning style and skill set focus. Taking the time to have a mentorship program will be well worth the investment. It can help with time to proficiency, morale, and job satisfaction. In fact, research conducted by MentorcliQ, found that of participants, “83% of mentors and mentees said that their mentoring experience positively influenced their desire to stay at their organization.” Boosting retention is huge for organizations. This allows HR teams to focus on retention initiatives rather than constantly having to focus on candidate sourcing and hiring. Having a mentor can be the difference between your new hire becoming tenured talent at your organization or leaving due to a lack of job satisfaction. Personalized Introductions and Team Building With existing team members having already established relationships and being accustomed to working together, joining a team can be intimidating at first for a new hire. Therefore, instead of simply informing the team that a new member will be joining, it's time to make introductions more personal. Ideally, your new hire’s mentor will already be a member of the team and can lend a hand in the transition period. But take things a step further. HR can have new hires provide fun information to be shared in an announcement. A memo to the team with fun facts about new hires such as experience, favorite foods, vacations, special talents, and hobbies can be shared with the company via the communications board. This will help members to start to make connections and have some interesting talking points from the get-go. Other great HR introduction programs could include new hire lunches, whether in-person or virtual, and happy hours. This helps new hires to ease into the work environment, meet colleagues, and just have some light-hearted conversations rather than diving into work-heavy related meetings. Celebrate Your New Hires Celebrating your new hires can make a big impact on their experience early on. Recognizing employees will give them the confidence and reassurance they need that they are performing well. New hires can get into their head by questioning if their work is meeting expectations or if the team is happy with their contributions. Therefore, letting your new hires know just how well they are doing can help to propel their career forward. Try having teams that can work in tandem with HR departments to create a set of guidelines for rewards and recognition. Different categories such as being a role model, meeting or exceeding production, or just for effort can be established. Managers can then use these guidelines to acknowledge new hires for achieving goals and for an overall job well done. Recognition can come in the form of team or department announcements or perks and awards. Whether it is reassurance through team praise or a gift card for a cup of coffee, even a small gesture goes a long way. Show You Care It is important for HR Teams to have regular retrospectives and reflect on current onboarding programs. An excellent way to do so is by leveraging new hire feedback. Invite new hires to take a survey to better understand if your onboarding experience is holding up. This can help you to see areas that are especially helpful or opportunities for improvement. Consider even having a survey just for the mentoring program. Soliciting feedback not only allows you to take a look at the health and success of your onboarding program, but also helps to demonstrate to new hires that you care about their input and experience. If you are looking to make not only a great first impression but a lasting impression, onboarding is key. Having a personalized, streamlined, and thorough onboarding experience can impress your employees and set the tone for workplace culture and help launch successful careers. About Author:This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time! The LIKE.TG Award for Excellence in Employee Experience Participation is free and winners receive: A $25 Amazon Gift Card Feature on the LIKE.TG website and social media Digital badge + certificate to share on your website recruitment materials Apply Now
TOP 5 Security Software to Protect Employers On The Online WorkPlace
TOP 5 Security Software to Protect Employers On The Online WorkPlace
More and more employees now have the opportunity to work remotely. The trend of working remotely is on the rise; the number has increased by more than 350 percent in the last 20 years. In some countries, the trend of employees working remotely or from home arises due to the rising office and property rental costs and traffic congestion problems that the government is facing. Many people opt for more flexible work arrangements, but cybersecurity is often unthinkable when logging in from outside the office. Given these trends, it is essential to ensure that employees keep company information secure, no matter where they are accessing the network. Here are some valuable tips for employees to maintain cybersecurity while working from home or remotely. Tips to Maintain Cybersecurity In order to optimize your company’s cybersecurity, there are several things you can do. Here are some of them: 1. Don't share plans or locations Working remotely is the preferred option for most employees, but they need to be careful about what they share. Tell employees that they should avoid sharing specific dates and, of course, never share photos of travel schedules or airline tickets––unless they want to have someone else take the flight or break into their home while they're away. They also have to pay attention to the mobile applications they use. Facebook and Twitter, for example, both share location information. A harmless post about an "amazing dinner" tagged with a Bangkok location, for example, instantly lets others know they're going overseas. Employees must be careful when sharing their location and not share too much when they are away from home. 2. Use a cloud-based password service. With a cloud-based password service, your employees can easily set solid passwords for all their applications or websites, only needing to remember one password to access the service. Most services enter passwords automatically for users, making it impossible for "keyboard scrape" apps––attackers use malware to track all of your keyboard activity so that they can find out your passwords. 3. Be careful with public Wi-Fi. We recommend that you think carefully when you want to connect to public Wi-Fi. Or better yet, avoid connecting to public Wi-Fi. Public Wi-Fi is very risky. The free Wi-Fi at the airport may look so tempting to write about on social media. But it's crucial to remember communications that should be private should never be shared with anyone and at any point. Oftentimes, users are tricked into talking to swindlers of Wi-Fi networks, who send their communications directly to attackers. This means attackers can find login details, passwords, and any data transmitted from employees' browsers while surfing the web. Your company should consider purchasing a subscription service and requiring employees only to connect to secure Wi-Fi. If possible, they must use a virtual private network (VPN) to connect to the internet. Things like using VPN for Chrome can be a solution to keep you safer. It's easy to install but highly beneficial. This will encrypt all communications so that attackers cannot see them. 4. Use multi-factor authentication Recent network attacks have insufficient simple password authentication to protect enterprises from illegally accessing networks and applications. The number of break-ins increased by 23 percent with dire consequences: non-compliance, fines, and intellectual property theft. Require multi-factor authentication, if available. This includes a password and a second "token," such as a passcode sent to your phone, for logging in. Many devices with built-in biometrics support this automatically, and some online services like Gmail have this functionality. When traveling, companies usually use two-factor authentication to sign in to their VPN and access cloud apps like Office365, Box, etc. Secure access is effortless with one tap or fingerprint scan. Shirley GarciaAuditing and Operations Administrator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “I can’t say this enough: Without LIKE.TG, we could not have communicated important project information or demonstrated that we could take on an increased workload. We now provide real-time workforce statistics and productivity reports that have helped us win more projects.” 5. Secure all entry points to your device Ensure all devices have proper protection from vendors like Symantec on devices or the cloud. Embedding digital certificates (public key infrastructure; PKI) into devices will help keep network activities secure, from confidential email to eCommerce. 6. Secure all mobile devices with a backup and encryption system Although employees are required to keep their mobile devices safe at all times (they should not leave the device in their car, hotel room, or hotel secure), sometimes devices can be lost or stolen. In this regard, have a backup system to ensure all data is safe. If the device is damaged or stolen, at least the data can still be recovered. TOP 5 Security Software to Protect Employers In order to keep your working environment safe, there are at least five security software programs that should be installed. Let’s go straight to the first one. To learn more about giving access to vital HR and work information — even when they're not in the office. Download our ebook now. Download now 1. Virtual Private Networks VPN or Virtual Private Networks is one thing that people are using nowadays, especially when cybersecurity risks are on the rise. According to some research, 77% of employees who are working from home are unprotected and unmanaged. This is understandable since the system of WFH isn’t the same as WFO. There’s not any system that could protect them from the danger of cyber attacks. And since they're mostly using their own internet connection, the risk has become more imminent. Plus, 25% of the respondents say that they allow the other family members to use the device provided by the company for other means. The device could be used to open websites, access videos or music illegally, download games from unknown sources, etc. This could worsen the already-dangerous risks, especially if the users tend to use public Wi-Fi rather than private one. That’s one of the main reasons why companies should give their employees access to VPN technologies. By using a free or paid VPN, their connection will be channeled through a safer tunnel, and their IP address will also be masked as well. The VPN will help a lot in creating an additional layer of protection for both employers and employees in sharing and trading data. 2. Email Encryption Another technology you need to have is email encryption. We know that most companies would probably use active email-spam protection. However, the problem isn’t only about spam, especially today when hackers are always one step ahead of everybody. Email security is definitely essential to keep your company’s private data protected and private. Surely, you don’t want it to be leaked, especially to competitors. Even SMBs need email protection against viruses, malware, spam, and also phishing attacks. The incoming email isn’t the only problem, the outgoing mail may have the probability of being hacked, and the results could be quite serious for the company. A company’s policies, plans, and strategies might get leaked in this way. That’s the reason why email encryption is definitely a mandatory technology to have in every company. They’ll help not only to keep the data safe but it’ll also ensure that the messages will only be sent to the suitable and intended recipients. 3. Data Sharing Protection Software Employees share data every day. A more secure file-sharing technology will make employees safer when sharing large, sensitive company data. The file distribution can also be made to be effortless thanks to the URL simplification and easy-to-access transfer page. The links that will be shared are generally able to be customized. If they’re too long, employees can simplify them and send them whether to the employers, fellow employees, or the other intended parties. 4. Software and Education to Fight Phishing The only effective way to make your company a lot safer and secure is by giving an adequate amount of safety and cybersecurity training to your employees. A company without proper cybersecurity protection will be at a huge risk of terrible reputational damage and huge losses in terms of finances. The first and one of the most important lessons to be told to the employees is about the phishing method. Although this hacking technology is considered old, it still works wonderfully since not many people know and are familiar with it. Hackers also became smarter in masking themselves to be an employees-look alike, making their effort almost indistinguishable. So, what the employers can do about it is to explain the logical and proper way of thinking about phishing and other cybersecurity risks. Since the method is often seen to be too boring, try to engage more with the employees by using the gamification aspect. 5. Password Management Software Passwords are essential. In a workplace that doesn't give a single thought to cybersecurity risks, the employees may lack care of the company’s and their own passwords. The situation is worsened when they work outside, using their own device to access the company’s website using a public Wi-Fi connection. When there are a lot of cyberattacks occurring around us, what’s best a company can do is to utilize the proper password management for all employees. Start by giving them education about the importance of password keeping, and then introduce them to the system. One of the commonly used is MFA or multi-factor authentication. The technology can be really useful to create a safer working environment, especially when the employees already have VPNs. About Author:This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time! The LIKE.TG Award for Excellence in Employee Experience Participation is free and winners receive: A $25 Amazon Gift Card Feature on the LIKE.TG website and social media Digital badge + certificate to share on your website recruitment materials Apply Now
10 Tips For Improving Employee Engagement
10 Tips For Improving Employee Engagement
What makes a workplace a place of work? Is it the location, the office building, the equipment, or the amenities? No, it’s the people that determine both the quality of the workplace and the future of the organization. In a 2017 study by Gallup, it was found that only 15% of the world’s one billion workers are engaged at work. It’s a downward spiral that originates with our lack of understanding of human capital management, or more specifically, employee engagement. The more engaged employees, the better it is for the organization. With effective employee engagement ideas, employees are motivated to give their best, resulting in higher profitability, better customer retention, better talent acquisition and retention, lower employee turnover, and a safer work environment. But remember: An effective employee engagement strategy is not a one-day affair. Only an ongoing process will obtain incredible results. No credit card needed Less than 5 min to set up What is Employee Engagement? Employee engagement sounds simple but goes deep. A good employee engagement strategy improves the likelihood that the relationship between the employee and the organization will be positive in nature. Engaged employees: Are self-motivated Have a clear understanding of their roles Recognize the significance of their contribution Focus on future training and development Feel that they belong to a community—that is, the organization The Benefits of an Engaged Workforce Effective employee engagement results in more motivation and better job satisfaction, and thus, a lower cost-to-value ratio for your human personnel expenditure. It goes like this: While every employee adds to the bottom line, engaged employees add that much more. This idea, also known as the service-profit chain, was introduced by Harvard researchers in the 1990s that traces business profitability and customer loyalty right back to engaged, motivated employees. Top corporate leaders know that engaged employees can help raise productivity, increase profits, enhance customer experience, foster brand loyalty, and facilitate growth. The Best Employee Engagement Strategies Below, you’ll find an outline of the steps you can take in order to ensure that the employees achieve a positive emotional connection with the organization and the work they’re assigned to do. In essence, there are three main parts: Physical: The level of complexity of work corresponds to the employees’ skill set. Emotional: Employees understand the job’s significance and put their heart into it. Mental: Employees become engrossed with their work. 1. Hire With Engagement in Mind The decisions you make during the hiring process can lead to different results in the engagement of an individual employee as well as workforce engagement across the organization. Every new hire you make has the possibility to impact how employees interact with each other, either strengthening the values of your organization or detracting from the work culture. A successful hire occurs when a new employee aligns with the organization in many different aspects, including job details as well as the company’s overall culture. Salary: Your new employee’s salary expectations should match what the company can unfailingly offer. Values: Your new hire should respect how the organization operates to attain its goals. Competency: The new hire should have the skills to meet the responsibilities of the position. Culture: The new hires should possess personal and emotional skills to be on the same page with their new colleagues and management. This doesn’t just impact current employees; new hires should be adequately prepared for their new positions, too. According to a Jobvite survey, 43% of new hires leave their jobs in the first 90 days as they felt that the role described during the process of hiring wasn’t what they experienced when they began to work. Your newest employees will evaluate their experience more carefully during the initial few weeks with your business. If you are able to provide what you promised during the hiring process, it will deepen that initial good impression and make way for employee engagement. 2. Streamline Onboarding Developing a comprehensive onboarding program can be a powerful way to improve employee engagement and support the success of new hires. A good onboarding program should: Introduce new hires to the company's mission, values, and culture: Help new hires understand the company's purpose and how they fit into the organization. Orient new hires to the organization: Provide an overview of the company's structure, processes, and systems. Connect new hires with resources and support: Ensure that new hires have access to the resources and support they need to be successful, such as training materials, a mentor, or a go-to person for questions. Provide opportunities for socialization: Help new hires get to know their coworkers and build relationships within the organization. Set clear expectations: Communicate expectations around performance, attendance, and other aspects of the job. Assess progress and provide feedback: Regularly check in with new hires to assess their progress and provide feedback to help them succeed. Your new hires are only learning to navigate the complexity and will need assistance in specific areas. Thus, your first step should be to understand their viewpoint and work towards offering an onboarding experience that will keep them engaged. According to data from ServiceNow, organizations that offer inadequate onboarding programs have twice the chance of facing employee turnover. The first impression is crucial and will have a significant impact on new employees’ expectations. 3. Clarify the Company's Mission By making the mission a central part of the corporate culture, employees are more likely to feel aligned with the company's goals and motivated to contribute to its success. When employees know the overarching goals and values of the organization, they can see how their individual roles contribute to larger objectives. To effectively communicate the company mission, management should integrate it into all aspects of the workplace, from onboarding sessions and training programs to regular team meetings and company communications. Leaders should consistently emphasize and relate back to the mission in daily interactions and decision-making processes, helping employees connect their tasks to the company's broader goals. Additionally, creating opportunities for employees to engage directly with mission-related projects or community initiatives can reinforce their commitment and understanding of the company's purpose. 4. Set SMART Goals and an Action Plan Without any goals, an organization doesn’t have a direction to follow. What does it want to achieve? What does it need to improve? What is the role of the strategy? All these questions need to be answered first. Moreover, the goals that you set need to be specific, measurable, achievable, realistic, and timely—that is, S.M.A.R.T. With tangible outcomes in mind, managers will be able to properly execute the strategy and figure out whether it is following the expected results or not Once the particular goals are in place, prepare an action plan on how to attain them. At this stage, the allocation of resources and definition of key performance indicators (KPIs) are taken care of to facilitate the measurement of progress. The effectiveness of the action plan is the responsibility of the direct supervisors. Employee engagement rates soar when they distribute the results and propose future endeavors. One of the ways to ensure this is to let your employees know how significant their contribution is. There are different ways on how to do staff recognition. Tell them how it is helping in achieving the organization’s business objectives. Simply speaking, organizations need to start making their employees feel that they matter. 5. Be People-Centric Employees are not robots; they are human. Organizations that tend to see employees as a commodity, but your employees are not another factor of production. They are prospective champions of your organization’s values and principles. Companies can become more people-centric by prioritizing employee well-being and development at the core of their business strategies. Actively listen to employee needs and feedback, providing comprehensive support systems like mental health resources, career development opportunities, and flexible working conditions. 6. Create an Office Environment Conducive to Work Giving employees a space that enhances productivity and satisfaction involves ensuring that all employees have the necessary tools, information, and training to perform their jobs effectively. First, the physical workspace should be designed to promote focus and efficiency. This means organizing workstations to minimize noise and distractions, providing ergonomic furniture, and ensuring that the office is well-lit and temperature-controlled. Adequate technology and resources, such as high-speed internet, modern computers, and effective communication tools, should be readily available to all team members. Second, maintain an open line of communication where employees can easily access the information they need and feel comfortable requesting additional support. This can be facilitated through a well-structured intranet, regular team meetings, and clear documentation of workflows and policies. 7. Offer Remote and Flexible Work Offering flexible work hours can be a powerful way to improve employee engagement and foster a positive work culture. Here are a few benefits of offering flexible hours: Improved work-life balance Increased productivity Greater employee retention Improved morale There are a few different ways you can offer flexible work hours, such as allowing employees to choose their own work schedule within certain parameters, offering flexible start and end times, or allowing employees to work remotely. 8. Promote a Strong Company Culture By prioritizing a positive and inclusive company culture, organizations can create a workplace where employees feel valued and inspired to contribute their best work. A strong company culture is built on clear values that are actively practiced and integrated into every aspect of the organization, from hiring practices to day-to-day operations and decision-making processes. Management should lead by example, embodying the company's values in their actions and communications. Regularly celebrating achievements that align with these values, such as teamwork, innovation, or customer service, can reinforce their importance. Additionally, creating opportunities for employees to connect with one another, such as team-building activities, social events, and collaborative projects, strengthens interpersonal relationships and fosters a supportive community. Lastly, encouraging open communication and feedback through town hall meetings, suggestion boxes, and regular check-ins can help maintain transparency and ensure that the culture evolves in a way that continues to meet the needs of its employees. 9. Establish a Sense of Community An organization is essentially a community; each member fulfills a specific task and serves the community as a whole. To encourage this community spirit among your employees, any engagement activity can help, from organizing a big annual event to simply taking a team out to lunch. Notwithstanding the hierarchy of the organization, it’s better to maintain a certain level of equality and unbiasedness where everyone feels they are important to the community. This philosophy is typical in the new-age technology startups where they adopt a more casual, no-walls organizational policy. Though sustaining this new business approach might be tricky, it can lead to highly engaged staff. 10. Recognize Employee Contributions Two out of three employees feel they do not get enough recognition for their work, according to Office Team data reported by Forbes. As a result, most employees will not deliver their maximum potential and may engage in unwanted behavior. And highly-trained and qualified talent will always be looking for better job offers. For this reason, it’s wise to create a recognition-rich environment where good work is rewarded with perks and incentives. At the very least, a few good words and a certificate of appreciation can go a long way in letting others feel valued for their work. 11. Invest in Career Development For many, just coming to the office, doing the work assigned, and taking the paycheck back home isn’t enough. They need to know there are sufficient growth prospects for the role they are fulfilling. If your employees feel that you don’t care about their professional development, they may begin to look for work elsewhere. Whether it’s by running a proprietary training program or sponsoring higher education for your employees, you are not only investing in the future of your company but also creating a sense of loyalty among your employees. Remember, every employee loves a company that supports them in their professional career and adds value to their personal lives. Want to retain top-notch talent in your organization? Ensure their professional growth and you will reap the benefits. Providing opportunities for employee development can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Offer training and development programs: Workshops, seminars, or online courses help employees learn new skills or advance their careers. Encourage continuous learning: Learning opportunities outside of formal training programs can include attending conferences, participating in webinars, or taking online courses. Set up mentorship programs: Match employees with experienced mentors who can provide guidance and support as they learn and grow. Provide opportunities for career advancement: Offer opportunities for employees to take on new challenges and responsibilities, such as leading a team or taking on a new role within the organization. Promote self-directed learning: Encourage employees to take ownership of their own development by providing them with resources and support to pursue their own learning goals. 12. Hire Quality People Managers Your secret weapon to spur employee engagement is the managers—they are the middlemen between boardroom members and the employees. In most cases, the employees interact with the top-level executives rarely, if ever, but have daily interactions with their immediate bosses. Whether they are feeling secure, angry, or ignored depends on how you manage employees. Gallup’s chairman, Jim Clifton, once said: “Employees—especially the stars—join a company and then quit their manager. It may not be the manager's fault so much as these managers have not been prepared to coach the new workforce.” While organizations can choose to educate their managers on how to better engage their employees, it’s always better to hire a capable manager first. Check their professional background and try to see if they are suited for the tricky job waiting for them. 13. Introduce Team-Building Activities Team-building activities can be a great way to improve employee engagement and foster a positive work culture. Here are a few ideas for team-building activities that you might consider:Trust-building exercises: Some of the examples include "Human Knot" or the "Trust Fall."Communication challenges: Activities that require team members to communicate effectively can help improve collaboration.Problem-solving activities: Examples might include "Escape the Room" or "Mars Mission."Outdoor activities: Getting team members out of the office can help them bond and have fun together. It can include a team hiking or camping trip, or a group outing to a ropes course or other adventure activity.Creative activities: This can be in the form of painting or art competitions, singing and dancing events, etc.It's important to choose activities that are appropriate for your team and that align with your goals for employee engagement. 14. Provide Incentives for Work Achievement Incentives can be a powerful tool for motivating and engaging employees. Here are a few ideas for incentives that you might consider Monetary rewards: bonuses, pay raises, and other financial incentives Time off: offering additional vacation days or flexible work arrangements Recognition: publicly recognize and praise employees for their hard work or send a hand-written note Professional development opportunities: training programs, mentorship opportunities, or professional certification courses. Special perks: reserved parking spot or a choice of office location Another option: a recognition and employee rewards solution, like Workmates. Our solution is customizable and offers a unique set of advantages, as an ideal recognition solution. Workmates increase employee engagement and boost productivity in the workplace. Workmates Self-Guided Tour We’ll show you how Workmates can engage everyone in your organization, transform your culture, and drive productivity to new heights. Start Now 15. Encourage Collaboration Encouraging collaboration can be a powerful way to improve employee engagement and drive better outcomes for your business. Here are a few strategies you might consider: Encourage employees from different departments or teams to work together on projects or tasks. This can help break down silos and foster a sense of teamwork. Encourage employees to share ideas and feedback with one another, and create a culture where it's safe to speak up and share perspectives. Host team-building activities or outings that encourage employees to get to know one another and work together in a more relaxed setting. Encourage a culture of collaboration and teamwork by recognizing and rewarding team contributions and successes. Utilize tools like project management software, virtual meeting platforms, and online collaboration spaces to make it easier for employees to work together and share ideas. 16. Facilitate Two-Way Communication Top business leaders generally believe in the open door policy and do not use “top-secret” information to their advantage. If organizations act secretive and only divulge information on a “need-to-know” basis, it will likely cause lower engagement rates among their employees. Transparency begets trust when employees understand how corporate decisions affect the workplace. But simply disseminating information isn’t enough. Communication should go two ways—the employees should be encouraged to share their concerns so they don’t feel ignored or unvalued. Here are a few strategies that can help your organization: Create a culture where it's safe for employees to share their ideas, concerns, and feedback. This might involve setting aside dedicated time for open discussions or establishing a suggestion box where employees can anonymously share ideas. Encourage employees to communicate openly and honestly with one another and with management. This might involve creating dedicated channels for communication, such as a team chat platform or a suggestion forum. Be open and transparent with employees about company goals, plans, and challenges. Regularly solicit feedback from employees and actively listen to their ideas and concerns. This might involve hosting team meetings or one-on-one conversations with employees. As a leader, model open and honest communication by being approachable and transparent in your own communication style. 17. Utilize HR Software Implementing HR software can be a powerful way to improve employee engagement and streamline HR processes. Here are a few ways that HR software can support employee engagement: HR software can help automate and streamline HR processes, such as payroll, benefits management, and time and attendance tracking. This can help reduce the administrative burden for HR staff and free up more time for engagement and development efforts. Many HR software platforms offer features such as team chat, task management, and document sharing, which can help facilitate communication and collaboration among employees. HR software can provide employees with access to self-service tools, such as a portal for viewing and updating personal information or requesting time off. This can help empower employees and improve their overall experience with HR. Some HR software platforms offer tools for setting and tracking performance goals, which can help employees stay focused and motivated. Many HR software platforms offer features such as learning management systems, which can help employees access training materials and track their progress. 18. Conduct Employee Surveys Circulate questionnaires and surveys that permit your employees to express their opinions and concerns. The more you ask for their opinions, the more they feel esteemed, entitled, respected, and like they belong to the organization. Conduct the survey in such a way that it will yield the most thoughtful, timely responses. The catch here is to keep the surveys short and conduct frequent employee-pulse surveys. This lets employees think properly and reply at a higher rate. Additionally, it’s a great idea to build a habit of transparency and share the results. Sharing all the data collected from surveys will demonstrate transparency and help you to engage employees. 19. Engage Departing Employees Offer appropriate transparency when offboarding an employee. Each will have their own reasons why they depart. The appropriate details provided by the team members when they depart can aid the rest of the employees in processing the change without making cynical guesswork. Apart from that, recognize your employees’ reasons why they are leaving voluntarily. When you understand and categorize the reasons employees leave, it will help your organization to improve. If any engaged employees are leaving voluntarily, stay connected with them. You can consider curating alumni networks to be in contact with past employees. It will give you access to expanded networking and employment opportunities. Plus, it might make some employees come back to your organization with new skills and experiences when new positions open up. Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now About the Author This article is written by our marketing team at LIKE.TG. LIKE.TG is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!
12 Effective Tips to Choose the Right Vendor for Employee Engagement Software
12 Effective Tips to Choose the Right Vendor for Employee Engagement Software
Happier and more engaged employees lead to improved performance and increased productivity, which in turn drives greater company revenue. However, finding the right employee engagement software solution can be difficult. Employee engagement is critical for any organization - it's been linked to better retention rates, productivity, and overall profitability. So, it's no surprise that employee engagement software is becoming more and more popular. But with so many providers in the market, how do you know which one is right for you? Here are a few tips on how to pick the best employee engagement software provider for your organization or business. What is Employee engagement software? Employee engagement software helps employees feel more valued and fulfilled in their work, leading to increased productivity, satisfaction, and happiness. By identifying and addressing problems in the workplace such as low morale or workplace stress caused by a lack of employee feedback - employee engagement software can create a more positive work environment for everyone. Employee engagement software puts you in the driver's seat when it comes to your business by being proactive about creating a work environment that is healthy and productive. Instead of relying on manual processes, which can be time-consuming and inaccurate, employee engagement software automates the process of collecting employee feedback and analyzing the results. This provides you with a real-time overview of the state of your organization, so that you can identify what areas are working well and which ones need attention. What makes Employee engagement software so important? Employee engagement software is a tool used to measure and improve employee engagement. The surveys provide you with an overview of the state of your organization in real-time, which is difficult to obtain through other means. Employee engagement software will provide you with the data and actionable insights you need to improve employee satisfaction, morale, and productivity. Helps create an employee experience where they feel valued, creating a positive effect on business performance and overall bottom line. How to choose the best employee engagement software vendor for your organization/business? When you're looking for employee engagement solutions to improve, it's important to find a vendor that offers the best employee engagement software for you. Here are some useful tips to consider when you're evaluating different vendors: Wide Range of Options with Customization Make sure the vendor offers a variety of employee engagement software solutions. You want to make sure they have a range of options so that you can find the right solution for your company. Find a vendor who is willing to work with you to customize a solution. Every company is different and, therefore, the vendor should be willing to tailor their offering to your specific needs. Proven Experience Expertise Check whether the vendor has experience in your industry and with engagement softwares. They should be able to help you in interpreting the software results and offer a plan for post-survey coaching and action. Get references from other companies who have used the vendor's services. Ensure that you're working with a reputable company that has a track record of success. Customer Service Support Get a sense of their customer service and support. The vendor should provide technical support during every phase of the project. A reliable and responsive employee engagement software partner, specializing in technical support outsourcing, is key to success. Leverage a partner that prioritizes your goals, understands what you want to discover, and provides a success plan. The Ease of Use Before you finalize a vendor for employee engagement software, check whether it is easy to use and intuitive and whether you can access results quickly. The results and reports of surveys provided should be clear, meaningful, and segmented into various groups that help you make informed decisions and implement result-oriented solutions in the workplace. The Cost Factor While cost is a very important consideration, evaluate carefully whether you can select a product that saves money in the short term and what may be the costs your organization might incur in the long term. Make sure it fits in your budget and that your vendor provides end-to-end software with no hidden costs. Quick Access to Data Employee engagement survey results are important, but they're also time-sensitive because employees’ feelings, employee sentiment and opinions are constantly changing, and this is applicable even more if you have remote employees. How long do you want to keep your employees waiting to hear back from you after they've taken the survey? Your vendor software should be able to compile the results and hand over the reports relatively quickly using the survey tool. Your vendor should make it easy for you to see results of Pulse Surveys as soon as possible. After you’ve received enough responses to compile a decent amount of data, the results should be available for anyone who needs it. This level of transparency helps speed up responses and gives you a sense of your employees’ opinions using the software so that you can formulate your strategic response as soon as you receive the feedback. Vendor that understands what motivates people at work Understanding how to engage employees starts with comprehending what motivate employees and individuals at various points in their life. What drives someone to work may be entirely different from the next person, whether it’s millennials searching for purpose-driven jobs, older adults wanting stability, or Gen Zs looking to take on new roles. There's no universal way to engage employees. This is where employee engagement software comes in handy as it can help you discover the customs of your company's culture. Validated software, based on science The main purpose of using employee engagement software is to be more methodical in your decision-making instead of based purely on intuition. It's important to select a software solution that is rooted in science with a vendor who can provide a dependable, validated foundation. Don’t go for quick fixes. Employee engagement software shouldn't be considered as a one-size-fits-all solution but rather as one part of employee engagement programs that have multiple components – where employee engagement process metrics form the key. Tools to improve Employee engagement Although using employee engagement software is a good way to show you're interested in having a workforce that cares, it doesn't necessarily improve employee engagement on its own. You need to do more than just use the software if you want to see real change. The best employee engagement software vendors are the ones who will provide you with other employee engagement tools that can help improve your workplace situation. Intuitive reporting system The vendor you choose should give your managers easy-to-read reports so they can always be in-the-know about how their teams are feeling. Your dashboard should be personalized and simple to understand so you can take action quickly. The vendor you choose should also provide an overall metric, favourability and response rate, including all questions and comments in order to get the most accurate understanding of your employee engagement. Integration with your tech stack An employee engagement platform is only as good as its integrations. Make sure they have a robust platform that can meet your needs. If it can't connect with the tools you're already using, it's not going to be very helpful. The best employee engagement platforms offer seamless integration with the tools you're already using. The software should align with the best practices you already follow. After all, the whole point of an employee engagement platform is to streamline your processes, making them more convenient and efficient where integrations are an indispensable part of that puzzle. Understand the importance of culture and engagement Make sure you select a vendor that practices what they preach. Many organizations evaluating vendors don't even consider this as a must-have criterion, but it's essential. Your vendor should have a strong culture, a higher level of engagement, and a proven track record of listening to and acting on employee feedback. Only when the vendor has an engaged organization it is proof that they know what they're selling and whether they understand the benefits of an engaged company culture. Prioritizing employee success drives business success. You can use these criteria when looking for an ideal employee engagement software vendor that effectively provides support for your people initiatives with their software and performance management. A lack of employee engagement costs businesses all over the world hundreds of billions of dollars each year. The need of the hour is to invest in the best employee engagement software for your needs. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
7 Ways to Improve Work Performance and Succeed in Your Career
7 Ways to Improve Work Performance and Succeed in Your Career
Your job plays a vital role in your life. It helps you understand your strengths and weaknesses, so you should be grateful for how you support yourself and do your job well. Even though you are talented, productive, and good at your profession, how will you advance in it if you don't put effort into bettering yourself? Despite your level of productivity or skill, there is always room for improvement. The first step to becoming a better version of yourself is to constantly look for ways to improve your skill set and seek opportunities to learn something new, and include new strategies in your performance management process. As a result, you are not only able to do your job better, but you can also advance your career.Given the importance of ongoing and continuous self-improvement, we've put together a list of 7 ways to improve work performance and succeed in your career. Tips on improving work performance Before breaking down our useful productivity tips, which hopefully will help you improve your work performance and succeed in your career, you must prepare yourself. That means that sometimes we do not see where we might lack and that requires strength and acceptance. Once you reflect and find gaps where you can improve yourself to better complete tasks in the future, you start from there. Hopefully, our list of tips will help you realize those gaps. Clear Communication in the Workplace The secret to improving your effectiveness at work is communication. Do not hesitate to ask for clarification if you are unsure of your responsibilities. The best company executives are naturally curious and seek out creative solutions to problems. So why not ask for a second explanation for whatever you might find yourself not understanding? A plus would be implementing performance management software in the process; managers and employees would benefit from it a lot. Setting clear and effective communication within the workplace is very important not only when you might have something to ask, but this is important setting boundaries, setting clear expectations, and being at ease with yourself at the end of the day. Communication is the key solution to everything. While it may be tempting to check up on the latest news and speak with coworkers, doing so too frequently can damage your ability to perform well at work. Take an interest in your team members' life because building relationships with them at work is crucial; nevertheless, avoid drama or gossip. It can not only affect your focus and productivity, but it can also change how other people perceive you. Avoiding such things will increase your productivity since your main focus is on your tasks. To learn more about Perform by LIKE.TG, download one pager now Download now Set priorities and avoid multitasking Lack of productivity is one of the main factors affecting performance at work. You won't advance in your profession very far if you can't learn how to manage your work hours and know your skill sets on this matter. It's simpler than ever to become distracted at work and waste time thanks to the internet and social media. Take frequent, brief pauses to avoid being distracted, or use programs to block websites that frequently divert your attention. Even though they are essential, we frequently put off our least favorite tasks until the last minute. Get the most important jobs finished first so they don't consume your thoughts. If you finish the first task, you can move on to another or take a break. Prioritizing critical or high-value tasks first shows your supervisor and coworkers that you can be counted on to move goals forward, even if the task is one you don't particularly enjoy. Set a particular time for meetings and emails A significant portion of lost productivity at work can be attributed to our inboxes. It can be tempting to check in frequently and read emails as soon as they arrive, sometimes even more than once, before we have a chance to respond or take action. Establish regular times throughout the day to check your email to minimize this and recover part of this lost time. You might want to discuss this with your employer first, but if everyone on the team gets used to it, they'll quickly realize its benefits and give it a shot. The same goes for meetings, sometimes a 30-minute sync ends up being more than an hour sync. The best way to avoid this is to keep one-on-one meetings with the manager. This way employees to whom the topic does not concern can be free to go. Know your work limits It's crucial to be aware of your energy levels as well as the fact that everyone has a certain amount of work they can handle. If you start to feel tired or distracted, or if you start to put things off, you're probably getting close to your personal limit. By identifying your emotions and taking a break, you can prevent burnout. If a task is difficult or you're exhausted, change to something less hard for a bit. Return to the first work and push through after your mind has had time to clear. Take full responsibility for your duties If you’re a leader setting objectives and committing to yourself is one thing when it comes to your career. However, teams are considerably more likely to succeed if members openly promise to one another in a public setting. To evaluate employee performance, many businesses have implemented performance management systems. Your team will be able to see your targets or goals and how you are doing in relation to them thanks to this kind of software, which will help you keep accountable. Additionally, you'll be able to track their development so you can encourage them and hold them responsible for achieving their objectives. To avoid any concern, consider regular anonymous feedback via Incognito for the Slack app. This way you will be up to date and see if there is something pending in the workflow. Be practical and realistic Realizing that no one is perfect is one of the elements to working productively and effectively. Everybody has "off days" where they are less focused, lack confidence, or do less well than usual. You're less likely to see any drops in productivity if you approach this with reality. Additionally, you'll be more understanding of people who are struggling or not giving it their all, which will improve team spirit and relationships. Network with professionals We frequently consider ways to increase our effectiveness within our teams or organizations, but you can also focus on personal development within a larger network. Make use of the chance to establish connections with individuals working for other organizations, in industries both comparable and different, online and offline. Knowing the right people is always beneficial, and you never know where you'll meet your next buddy, business partner, or employee. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Top 11 Talent Management Tips to Reduce Employee Turnover in Your Company
Top 11 Talent Management Tips to Reduce Employee Turnover in Your Company
Every business wants to attract and retain the best talent in its industry. After all, a good business is run by good people. A high employee turnover not only costs the company a pretty penny, but it is also demoralizing for the people who genuinely want to work for you. As per a LinkedIn survey, the average turnover rate is about 11% {SOURCE}. Many people who may switch jobs decided to stay put in recent years. The reason was the pandemic and the job insecurities that came with it. Add that all together, and it comes to, well, a lot! Some of the most successful businesses work hard to make their workforce feel appreciated and constantly look for new ideas for better employee retention. What Causes a High Employee Turnover? If you wish to reduce employee turnover in your company, the best place to start is to understand what causes high employee turnover. Improve your exit process to identify the most prominent reasons employees decide to leave and work to rectify it. Here are some of the most common causes of high employee turnover:· They do not feel recognized for their hard work or contributions· Feeling like a misfit in the team· They have an unhealthy work relationship with their manager· They do not identify with the work culture in the organization· Their day-to-day responsibilities are not what they expected when they joined· They don’t feel adequately supported or trained to do their job· They feel like there is a culture of favouritism or a toxic work environment· Low job security· Unhealthy work-life balance· No new opportunities for progress in the company· If they are or they feel they are being paid lesser than their peers for the same job· They think that the company is not doing well or is headed in the wrong direction Christopher BaggottChief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Why is it Important to Reduce Employee Turnover? Building a good team with skilled people who have the proper knowledge and experience is essential to any business. If you have the best talent pool, you can deliver the best results in every project. However, attracting the best talent is easier than retaining them. A high employee turnover can prove costly for your business. The average cost of replacing an employee is 1.5 to 2 times the annual salary of the job position.Besides, a high turnover affects productivity and morale. It creates a company culture where no one wants to work with you for very long. And that’s why we have put together a list of eleven effective ideas that can help you reduce employee turnover in your company – Hiring the Best Fit Hiring a resource should be a well-thought-out exercise. Do not recruit in a hurry tofill a position. Recruitment should be meticulously planned by identifying the skill gap and hiring the required talent ahead of time. Smart recruitment strategies help you find employees who are the best fit for the role. Organizations use applicant tracking systems to effectively and efficiently manage hiring processes.Hiring staff with planning and preparation can help your organization avoid a shortage or excess of resources. It will also give your company a reliable, high-quality resource pool that delivers on client expectations. People who are a good fit in their job role will perform well and be happier, more satisfied employees. Training Mentorship Programs Conducting regular training and mentorship programs will ensure that your employees are always well-prepared for their job. It can also help keep your employees on the same page as the management. Employees who feel inadequately trained will have low job satisfaction and may be frustrated. New hires should be given thorough training before they start working.A good training program is an investment that develops your employees into future managers and leaders. Design your training programs to help your employees progress and gain industry knowledge. Training can equip them to take on more significant roles and find value in the workplace. To learn even more about improving the employee experience and increasing your competitve advantage while providing a fast return on investment, download our ebook now. Download now Optimal Workforce Utilization Optimizing the utilization of your workforce means ensuring that your employees’ maximum time is spent on strategic and billable work. Overutilizing an employee can adversely affect their work-life balance and lead to burnout. Underutilizing an employee can lead to disengagement and a negative attitude. Optimally utilizing your workforce is essential to use your employees’ skills to their maximum potential.It is also essential for job satisfaction. Working on a project where their skills are relevant and valued helps boost employee morale. Productivity goes hand-in-hand with workforce utilization. Managers can use dashboards that track and improve employee utilization levels. Team Building Activities Organizing practical fun team-building activities builds strong bonds among colleagues. People who feel connected and friendly with their team members are more likely to stay with the company than those who feel disconnected. For greater team bonding perform team-building exercises like informal meetings, outings, team lunches, and fun contests help colleagues build meaningful friendships with each other.According to GoRemotely’s Workplace Collaboration Statistics, teams that value interpersonal relationships can see up to a 21% increase in profitability. The buddy system (adapted from defence forces) is an excellent example of a team-building exercise. When new employees join, they are assigned a mentor or a ‘buddy’ from the same team. It facilitates hand-holding, training, and integration of the new employee into the company. Recognition Rewards and recognition are great ways to boost employee morale and reduce employee turnover. A small thank you note from a superior or employee rewards every quarter can help employees feel appreciated for their hard work. Another way of recognizing an employee’s efforts is to give them new opportunities and responsibilities. Managers who can incite positivity among their team members can engage with them better. Receiving recognition reinforces an employee’s wish to remain with the organization for longer. Peer-to-peer recognition programs are also very successful in reducing employee turnover. Creating a Healthy Work-Life Balance Everyone wants a balance between their personal and professional life. Working on weekends or beyond office hours prevents employees from attaining a healthy work-life balance. It may lead to burnout or prompt employees to look for other job opportunities. Understandably, this trend is more pronounced among older employees, who are married and have children.Promoting flexible schedules allows employees to adjust their work timings to suit them. Giving the option to work remotely at least a few times a week can reduce commuting time and improve the work-life balance for your employees it also eases mental health issues Employee Engagement Higher employee engagement directly translates to employee retention. Workplace relationships are an excellent place to start employee engagement efforts. A person’s relationship with their manager profoundly impacts employee engagement. Companies that discover and cultivate individual employee motivations usually have the most successful employee engagement programs. Employee engagement surveys and focus groups through employee app help the management evaluate the results and improve engagement. Performance Feedback Employees who feel criticized or uninspired after a performance review are most likely to look for a new job. Infrequent and unproductive performance reviews are a recipe for high employee turnover. Looking at employee feedback examples can help you determine the frequency and quality of performance reviews in your company.Create a performance review process that is collaborative, inclusive and dynamic. Changing performance reviews to be continuous helps improve the relationship between an employee and a manager by enhancing communication. Your performance review system should recognize the goals and KPIs of every employee, link them to actionable metrics and provide rewards for good performance. Room for Personal Growth Is your organization creating opportunities for your employees to grow and learn new things? Design training programs that utilize your employees’ time in the best possible way. Most employees would be happy to work at a company where they get opportunities to strengthen their existing skills and build new ones.Upskilling your employees allows them to take on new responsibilities and perform better in their roles. It also provides the company with the skilled staff it needs to meet evolving business needs. Suppose you can match the upskilling process with defined job roles in your organization. In that case, it makes it easier for employees to find internal positions to progress in their careers. At the same time, making it easier for the organization to source talent for new posts. Employee Autonomy Providing employees control over their job helps create employee autonomy. Better employee autonomy promotes creativity, critical thinking, originality, innovation, and engagement. Even if procedures constrain the job role, any increase in autonomy will help improve employee morale and engagement. Improving employee autonomy allows your team to decide how and when to complete their work. The freedom to control their work and responsibilities promotes performance and reduces employee turnover. Analysis Deploying an efficient human resources management system can help your company management collect, analyze, and act to reduce employee turnover. Analyze your turnover numbers year on year to find the cause for the churn. You could also understand the numbers in-depth by investigating top performer turnover trends, and break-up according to business units, geography, and demographics. Analyzing this data will help bring out valuable insights into the causes of high employee turnover in your company. Rectify your talent management strategy according to that to reduce employee turnover.Excessive employee turnover is a problem that most businesses deal with. Suppose your organization is also witnessing a high employee turnover. In that case, it may be time to remedy the situation. You could use any or all of the steps listed above to slowly create a team of talented people who are happy to work with you.An essential aspect of employee retention is to be aware of employee turnover trends and take action before the problem gets out of hand. An excellent way to do this is to adopt a cloud-based human resources software that collects and analyzes HR data. A good HRM software can help you get a bird’s eye view of talent trends, performance tracking, skills gap, and training statistics. It can help find better ways to get your employees engaged and help you create an improved employee experience to attract and retain the best talent in the industry. About Author:Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise. The LIKE.TG Award for Excellence in Employee Experience Participation is free and winners receive: A $25 Amazon Gift Card Feature on the LIKE.TG website and social media Digital badge + certificate to share on your website recruitment materials Apply Now
12 Tips to Improve Your Work-Life Balance
12 Tips to Improve Your Work-Life Balance
Making enough time for both your professional life and personal life (aka work-life balance) can be hard, especially as hustle culture is gaining popularity to make ends meet—but it’s not impossible. The concept was introduced during the 1980s as a way to allow for more time for family and hobbies outside of work. But in a post-pandemic world, it feels like work-life balance may be harder to attain. For example, in the first 8 weeks of lockdown, employees worked 49 minutes longer per day on average, and sent about 8% more emails after-hours, according to the National Bureau of Economic Research. Below, we’ll discuss the impact of having a poor work-life balance before giving you tips on how to improve it. Work-Life Balance and Why It’s Important Work-life balance means managing your professional responsibilities and personal life in a way that reduces stress and allows you to be more productive and content in all areas of life. Consequences of an unhealthy work-life balance include: Burnout: Survey results from the UK’s Mental Health Foundation found that 1 in 3 people are unhappy about the time they work, leading to burnout. Low productivity: Research from Britain’s Advisory, Conciliation and Arbitration Service found that more employees are more inclined to take absence leave when their life lacks balance. Decreased job satisfaction: Having a poor work-life balance can result in decreased job satisfaction, higher turnover rates, and absenteeism, per a January 2022 study in the International Journal of Environmental Research and Public Health. Signs of an Unhealthy Work-Life Balance Feeling tired all the time, even after resting or on weekends. Spending little to no time on personal relationships, hobbies, or self-care. Getting sick more often, which can be a sign of lowered immune response due to stress. Displaying short temper and irritability with colleagues, friends, or family. Struggling to stop thinking about work during off-hours or compulsively checking work emails and messages at home. Experiencing insomnia or disrupted sleep patterns, often due to stress or overthinking work-related issues. Productivity levels drop, indicating inefficiency and potential employee burnout. Feeling disinterested in work and other activities that used to be enjoyable. Increasing dependence on substances like alcohol, caffeine, or even overeating. Ways to Improve Work-Life Balance 1. Time Management Improving time-management skills is essential for maximizing productivity and achieving a better work-life balance. Although it’s easier said than done, the first step is important: Set target tasks and ensure that you finish them throughout the day. Start by setting clear, achievable goals and breaking larger tasks into smaller, manageable steps. Prioritize tasks using tools like to-do lists or digital planners, and allocate specific times to focus on each task to maintain concentration and take regular breaks. Here are some tools that can help: Technology: Take advantage of the software and apps available, such as calendars, apps, and to-do lists. And apps like Notion, Evernote, and Trello can help you organize your work process. These apps also allow for integration with other apps, which makes it easier for you to keep everything in one place. Planner: Set aside time to organize and review what’s happening in your week. This way, you can cut down on tasks that take up too much time but don’t have a lot of value. Reminders: Set an alarm or reminder for time limits for tasks. Try the Pomodoro Technique: Set a timer for 25 minutes and work on a specific task. Take a short break, then repeat. After every four rounds, take a longer break (15 to 30 minutes). 2. Know Your Priorities Setting priorities for work tasks effectively throughout the day and week involves a strategic approach. Begin by identifying all tasks and categorizing them based on urgency and importance, using tools like the Eisenhower Box or a simple priority list. Start each day by reviewing your list and focusing on tasks that are critical and time-sensitive first, while scheduling less critical tasks for later in the day or week when you anticipate having spare time. It's also helpful to review and adjust your priorities at the end of each day or week to reflect any new tasks or changes in task importance. This method ensures that high-priority tasks receive the attention they need, preventing last-minute rushes and reducing work stress. 3. Establish a Realistic Schedule Establishing a realistic work schedule starts with you defining your work hours based on your most productive times and the demands of your job. Be realistic about what you can accomplish within these hours and set boundaries to protect your personal time. It’s important to remain disciplined about starting and ending your workday at the same time. Additionally, don't be afraid to unplug completely after work hours—turn off email notifications and resist the urge to check-in. 4. Set Boundaries A good work-life balance doesn’t miraculously happen in a snap. It must begin with you setting boundaries and limits on the things you do. Learning how to say “no,” especially when those things do not benefit you, is one part of effective conflict management. Knowing your priorities can help you set your boundaries, and learning how to say “no” makes it easier to say “yes” to things that are good for you. Examples of these include being able to take breaks and do something you love to do. 5. Take Breaks This may sound simple, but it’s easy to skip taking breaks, especially when you’re intensely focused on doing something for work. Make sure that you step away from your desk once in a while, eat on time, drink water to stay hydrated, and get adequate sleep. Try your best not to skip lunch—away from work. You can even eat lunch with coworkers. Taking these breaks helps you improve your work efficiency and also gives you space to breathe. 6. Use Vacation Days Aside from taking breaks during your work hours, make full use of your allotted time off. One way to make sure you do this is to plan vacation time in advance, clearly communicating it with your manager. You deserve to have a vacation where you focus on your well-being and relaxation. 7. Create a Flexible Schedule Creating flexible work hours or incorporating a work-from-home policy involves carefully considering the needs of both the business and the employees. Start by evaluating which tasks you can effectively manage remotely and identify the hours you are most productive. Communicate these insights clearly to your employer, proposing specific work hours that ensure you can fulfill your job responsibilities while also attending to personal commitments. Be prepared to discuss how you will manage communication and remain accessible during core business hours for meetings and teamwork. Alternatively, there are many jobs offering part-time hours, and some companies are even switching to a 4-day work week (staff work 32 hours instead of 40 with no drop in salary). In 2022, the Icelandic government experimented with a shorter working week which led to benefits such as: increased productivity, being less stressed at home, and better social connections. 8. Find a Job You Love Take time to reflect on activities that energize you and skills you excel in, and consider how these can translate into a career. Research industries and roles that align with your interests and identify companies whose values resonate with yours. Networking is also key; connect with professionals in desired fields to gain insights and learn about job opportunities. Consider internships or volunteer positions to test the waters in potential career paths. 9. Make Time for Family and Friends Prioritize important family events, social activities, and personal downtime in your calendar, treating them with the same importance as work meetings or deadlines. Dedicated social time provides necessary breaks from work stress and recharges emotional and mental energy, improving focus and productivity when you return to work. Don’t hold back on requesting time off, but make sure to communicate your availability to your colleagues, and also, resist the urge to check work emails or messages during designated personal times. 10. Exercise and Meditate Exercise is one of the most effective stress relievers. It not only benefits your physical health but your mental health as well. Exercise boosts your mood, which improves your outlook throughout the day and week. Meditation and yoga are also beneficial. Start small by doing a quick 5-minute meditation session when you wake up or before you sleep. 11. Cultivate Your Hobbies Having a good work-life balance isn’t restricted to having more time for your family and friends. It means you have more time for yourself as well. Devote time each week to doing something you love to do like reading, painting, collecting certain items, dancing, and more. Sometimes reaching professional and personal goals isn’t enough to keep us satisfied. Hobbies help improve our quality of life, leading to better mental health. 12. Provide Honest Feedback Giving honest feedback to your employer requires clarity and professionalism, focusing on how certain aspects of your work environment or schedule impact your productivity and overall well-being. Be specific about the challenges you face, such as excessive work hours or unrealistic deadlines, and propose practical solutions or adjustments that could help alleviate these issues. Communicate openly and constructively, ensuring your feedback is seen as an effort to enhance not only your own performance but also the overall efficiency and morale of the team. About Author: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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